Podcasts about effin amazing

Today we're going to talk about technology! Specifically, what is in your marketing and sales tech stack. I look forward to introducing you to Dan McGaw author of Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack.Dan is the founder and CEO of McGaw.io, a company that focuses on helping marketers get the most out of their technology stack. He is the founder and CEO of Effin Amazing, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management, and data governance tool. Dan has decades of experience in digital marketing, technology, and analytics. In this episode, we discuss the importance of aligning your marketing and sales tech stack. Dan shares the two biggest blind spots companies have regarding their tech stack. We also discuss what's ahead for sales and marketing technologies in 2022. You're going to get a lot out of this conversation!A special thanks to this episode's sponsor, Selling From the Heart, and the upcoming 2022 Authentic Selling challenge. If you have a sales team and want to get the year off to an incredible start, make sure to enroll yourself and your reps in the 2022 Authentic Selling Challenge. It runs every day from January 17-21 from 12-1 Eastern. We'll be coached by incredible leaders like Jeffrey and Jennifer Gittomer, Heather Monihan, Carson Heady, Morgan Ingram, and Revenue Growth Podcast alumni Scott Schilling! You don't want to miss this. To register for free go to www.authenticsellingchallenge.com. If you can't come live each day, no worries. The sessions will be recorded. Go to www.authenticsellingchallenge.com and get your tickets now!

In episode 78, host Eric Dickmann interviews Dan McGaw. Dan is an award-winning entrepreneur, author, speaker, marketing specialist, growth hacker, and Founder and CEO of McGaw.io, an analytics and marketing technology consultancy firm. He has led the teams at Kissmetrics.com and CodeSchool.com, and served as CMO of Effin Amazing, an analytics and marketing consultancy.In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States State Department, where he had the privilege to advise universities, governments, and private corporations on how to build entrepreneur ecosystems. McGaw authored his latest book- Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack. His book aims to help your business survive the so-called- Stackapocalyspe,  and improve your marketing efforts by making use of the right marketing tools.  For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-analytics-business-intelligence-grow-businesss-s5e12/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

Trying to understand what a company thinks they need to accomplish compared to what they actually need to accomplish is not an easy task. That’s where Dan McGaw (@danielmcgaw), CEO of Effin Amazing, comes in. On this episode of Intended Consequences, we’re talking about ICE Framework - what it means and how marketers can apply it as they experiment. Dan and his team identified that a missing component of this framework was Velocity, or the speed at which a test can be completed with statistically significant results. Hear how Dan applies this VICE model to everything from his clients’ marketing projects to hiring new candidates on this week's episode. Resources and links discussed: Follow Brian on Twitter @bmassey Follow Dan on Twitter @danielmcgaw Learn more about Effin Amazing Learn more about Conversion Sciences

A sales and marketing funnel is when people have an awareness of your brand and move closer to a buying decision. You want them to know, like, and trust you, so there is enough value for them to become your customer. What does your customer’s journey look like?  Fortunately, today’s episode features Daniel McGaw, the founder of Effin Amazing and creator of UTM.io. Daniel is a conversion rate optimization and sales funnel expert. Find out about the magic you can get from links and how to increase Website and content conversions. What are the superpowers of what can be done with a link when shared online?  Some of the highlights of the show include:  Urchin tracking module (UTM) tags are bits of code you can add to the end of any link; it’s the only universal tracking method available Daniel’s product offers presets for teams to keep tags consistent Most entrepreneurs think about business in the wrong way; they focus on the logo, brand, mission, and other factors before they acquire customers Daniel thinks of business this way: Where is the demand? Do we have a customer? If we have a customer, then we have a business. How Effin Amazing got its name and gets a lot of attention Don’t ask for tons of information; just get an email address to optimize for leads Funnel Anatomy: Awareness, top of funnel (TOFU), middle of funnel (MOFU), bottom of funnel (BOFU), and referrals of the funnel (ROFU)   Daniel’s company uses the Velocity/Impact/Confidence/Easy (VICE) framework to map a funnel, which includes documenting information, developing strategies, and building benchmarks Evaluate your team’s skills and abilities to augment VICE scores Most marketers and businesses go wrong when they expect people to buy too quickly; and do not get enough email addresses - email is king and the lynchpin to success Learn more about your customers during the funnel stages, and try to educate them Links:  Daniel McGaw Effin Amazing UTM Trello RealtimeBoard AMP on iTunes - leave a review and send screenshot to podcast@coschedule.com    

This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company. Dan is now the CMO of Effin Amazing, an analytics and growth consultancy company. Dan is an analytics expert and has consulted for companies such as Wistia, Contactually, CrowdRise, and many more. If you are overwhelmed by the amount of data you need to track and don’t know where to start, then this episode is for you. Listen in as Dan walks us through a step-by-step actionable methodology on how to track the right metrics and KPIs for new and existing businesses. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Dan McGaw is a seasoned veteran of the growth marketing and analytics space with a passion and talent for helping companies extract and interpret the right data to grow their businesses. He is currently the CMO and Founder of Effin Amazing, an analytics and growth consultancy specialized in using data and analytics tools to increase mid-funnel and bottom-funnel conversion rates. Dan previously served as the Head of Marketing as Kissmetrics, where he oversaw marketing strategy for the brand. He’s also spent time as a mentor at 500 Startups and works as a CMO consultant for a number of high growth companies. The topics discussed in this episode include considering velocity in your A/B testing using the VICE framework, why failure in your a/b tests is not always a bad thing, and using the VICE framework to prioritize other decisions within your marketing organization.

Tim Ash interviews the founder of Effin Amazing about the power and limitation of analytics, how to include voice-of-customer in your testing, and how to fall 25 feet of of a bridge in Ireland and survive - don't miss it!