The Virtual CMO

In episode 124, host Eric Dickmann welcomes guest, Natalie Swan, a Fractional CMO at Swan & Associates. Natalie shares her unique perspective on the importance of marketing strategy. She shares insights on the necessity of having a clear marketing strategy and how important it is to implement tactics that align with a company's overarching goals. Natalie tackles the confusion that often surrounds marketing, emphasizing the need to be resourceful when budgets are limited. She elaborates on the importance of understanding and refining an ideal customer profile to make informed decisions about the most effective marketing tactics.  We talk about customer journey mapping and how it can be instrumental in crafting a successful marketing strategy. This episode is jam-packed with insightful tips and strategies, so don't miss out on the opportunity to learn from one of the best in the industry. Tune in, and let's transform the way you think about marketing strategy!For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/importance-of-marketing-strategy-with-natalie-swan/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 123, host Eric Dickmann talks with Nancy Fox - Co-Founder and Fractional CMO of Fractional Connections, an association of fractional executives and SMB owners. Over the years, she has trained and coached executive leaders and corporate professionals to enhance their leadership, communication, and business development skills. Nancy is a community and network builder, a keynote speaker, and the author of "Network Like A Fox." Fractional Connections was founded to bring the fractional community together to learn from one another and share extraordinary opportunities and insights.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/engaging-fractional-executives-s8-ep8/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 122, host Eric Dickmann talks with Dean Waye - CEO of WayeCreative, a copywriting firm helping businesses and fractional CMOs attract, impress, and lock in new clients.Dean Wayne also co-hosts "This Audience Means Business," an interactive LinkedIn live show where he and his guests discuss and review company messaging.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/attract-new-clients-fractional-cmo-s8ep7/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 121, host Eric Dickmann talks with Nick Rimsa - Owner of Tortoise Labs where he offers services as fractional Co-Founder to help ambitious entrepreneurs develop their ideas into profitable apps, products, and services. Located in Maine, Tortise Labs has a mission is to help Mainers turn their ideas into profitable, scalable startups.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/growing-business-fractional-co-founder-s8ep6/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 120, host Eric Dickmann talks with Stacey Danheiser- Founder and CMO of Shake Marketing Group, a B2B focused marketing strategy group. Stacey has years of experience helping B2B companies to grow their revenue, build connections, and uncover customer value as a fractional CMO. As a community builder, she helps other marketers connect and grow through The Soar Marketing Society, a professional online marketing community.Shake Marketing Group provides B2B marketing strategies that help business leaders drive more revenue and internal credibility through customer insights, a powerful value proposition, and a marketing strategy that the C-suite understands. For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/fractional-insight-building-community-s8ep5/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 119, host Eric Dickmann talks with John Rossman - Founder and Managing Partner of Rossman Partners, a digital transformation marketing agency. Previously, John served as an executive at Amazon.com where he played a key role in launching the Amazon Marketplace business as the Director of Merchant Integration and went on to have responsibilities for the enterprise business.  He leverages Amazon's leadership principles to help others innovate, compete and win in the digital era. John is also the author of "The Amazon Way: Amazon's 14 Leadership Principles" and writes a weekly newsletter titled "The Digital Leader Newsletter" on Substack.For more information and access to the resources mentioned in this episode, visit:  https://fiveechelon.com/leadership-principles-amazaon-s8e4/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 118, host Eric Dickmann talks with Brett Schklar - Managing Partner of Grow Powerful, a company focused on matching fractional CMOs with venture capital-backed  B2B tech companies. Brett is a proven growth strategist who uses a powerful combination of brand building, storytelling, lead generation, and marketing execution to help emerging companies find their paths to growth and uncover demand for innovative technologies and approaches. Grow Powerful brings growth strategies to its clients by leveraging a collective of top marketing professionals with industry expertise to deliver marketing, and revenue/growth leadership, and by creating measurable campaigns to meet rising revenue targets.Brett Schklar also hosts the Grow Up with GROW podcast.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/hire-an-icmo-business-s8ep5/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 117, host Eric Dickmann talks with Nirosha Methananda - VP of Marketing of Influ2, a person-based advertising solution for B2B marketers. We discuss BGM, buying group marketing, and the importance of understanding how buying decisions are influenced within B2B organizations.Influ2 delivers ads directly to decision-makers at target accounts giving B2B marketing and sales teams tangible ad engagement metrics to drive activity. Their advertising solutions empower B2B companies to target and track individual ad engagement. For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/understanding-buying-group-marketing-s8ep2/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 116, host Eric Dickmann talks with Amanda Rabideau- Founder and CEO of Arch Collective, a Fractional CMO agency for tech startups. Amanda has over 15 years of experience growing businesses using effective marketing, strategy, and scale practices. Throughout her career, she has worked with large enterprises to improve their business models.Arch Collective is a Fractional CMO agency that helps tech startups with their marketing strategy and execution. The company believes that talented, freelance marketers are the future of work, as well as a valuable advantage provided by Fractional CMOs allowing post-Series A startups to deploy new capital in the safest, most cost-efficient way.Aside from Amanda's devotion to helping businesses grow, she seeks to inspire female business leaders through effective marketing and commercialization.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/fractional-cmo-marketing-for-startups-s8ep1/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform.With more than 15 years of experience in B2B marketing, Lindsay is a dynamic leader who has had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing tech company, Lindsay realized her passion for authentic conversations. This passion led her to founding Casted.Aside from brand marketing, Lindsay is passionate about women empowerment, strong workplace culture, and content marketing that prioritizes audiences over algorithms.For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/harness-power-podcasting-business-s7ep12/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 111, host Eric Dickmann interviews Justin Varuzzo. Justin has over 20 years of experience focusing on the intersection of marketing and customer service. This led him to start the Marketing and Service podcast for business leaders and entrepreneurs who want to build stronger customer relationships and set themselves apart from their competitors. The podcast features successful business leaders who reveal how they overcame pitfalls to become what they are today.For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/create-unique-buyers-journey-s7ep10/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 110, host Eric Dickmann interviews Dmitrii Kustov. Dmitrii currently serves as the Internet Marketing Director of Regex SEO, a digital marketing and web design company based in Houston, and has been helping businesses build their online presence through innovative marketing campaigns. Regex SEO is a full-service agency that develops comprehensive digital marketing strategies.  Working with clients, Dmitrii focuses on building higher search rankings to generate more organic traffic and improve sales.  For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/finding-balance-web-design-seo-s7ep10/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 109, host Eric Dickmann interviews Erik Newton. Erik currently serves as the Vice President of Milestone Inc., a digital marketing software and services company and has recently published a management and self-development book, called- “Hack the Corporate Fast Track.”Milestone Internet Marketing Inc. aims to organize and amplify digital information to reach the right audience through digital media advertising, social media. SEO, and analytics. Erik is a prolific writer with more than 175 blogs to his credit.For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/specific-tactics-customer-obsessed-s7ep9/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 108, host Eric Dickmann interviews Chris Mercer. Over the years, Chris has been helping companies measure their marketing metrics, so they know what's working and what's not. Today, Chris serves as a Measurement Marketer at MeasurementMarketing.io.MeasurementMarketing.io helps businesses know their numbers to secure better, profit-generating results. Their services are focused on Google Analytics, Google Tag Manager, Google Data Studio, and Measurement Strategy. Chris Mercer is recognized for his ability to simplify even the most complex ideas for his audience. He can be found speaking at various conferences and events across the country.For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/marketing-metrics-insights-outcomes-s7ep8/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content Governance. He currently serves as the Chief Marketing Officer at Acrolinx, an AI-powered content governance solution that improves the quality and impact of your content to produce better results.  Aside from leading his team at Acrolinx, Christopher is a speaker on the importance of content governance and brand alignment, sharing stories from his many years of working with some of the biggest tech names in the world. Christopher continually believes in having a well-balanced life. He is a CrossFit coach who is passionate about physical health; as well as sports discipline and team building. For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/diversity-equity-inclusion-communications-s7ep7/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 106, host Eric Dickmann interviews Steve Wiideman. Steve is an SEM & SEO expert, writer, educator, and business consultant. For over 22 years, he has been helping startups, SMBs, and Fortune 5000 companies develop creative growth strategies to ensure sustainable growth.With his passion for SEO and growing businesses, Steve started Wiideman Consulting Group where he advises clients on SEO, link-earning, multi-location ranking factors, and PPC advertising.His current projects include experiments to better understand the impacts of voice search, featured snippets, and structured data have on search results. Steve also serves as an adjunct professor at the University of California San Diego and California State University Fullerton.For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/measuring-inbound-marketing-success-s7ep6/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 105, host Eric Dickmann interviews Chris West. Chris leads the world's leading strategic brand consultancy focusing on brand language. Verbal Identity has created distinctive and engaging brand voices for global and national brands, relaunches, and startups, from B2B, B2C, and everything in between.  Chris founded Verbal Identity in 2010 to advise clients on the power of brand language. His 30 years' experience allowed him to help brands and companies use their language to engage customers, deepen loyalty, and de-position rivals.  Chris' book all about his practice is titled “Strong Language” – the fastest, smartest, cheapest marketing tool you're not using. It is a practical, how-to guide for creating a distinctive brand language, as well as winning support for change and defining the budget and ROI for doing it. For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/power-language-build-brand-identity-s7ep5/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 104, host Eric Dickmann interviews Lee Wochner. Lee is highly regarded as a strategic leader and facilitator able to help people grow and change. With more than 25 years of organizational consulting both independently and with Counterintuity, Lee has worked with non-profits, government agencies, Fortune 500 companies, and small businesses.Counterintuity is a full-service marketing agency headquartered in Los Angeles. Since 2007, Counterintuity's propulsive marketing approach has helped catapult hundreds of small businesses and nonprofits throughout California.Lee holds a BA in Literature and Language from Stockton University and a Masters in professional writing from the University of Southern California, where he taught graduate writing for 10 years. He is also a frequent guest speaker and is recognized by the State of California as a “California Thinker.” For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/how-grab-peoples-attention-s7ep4/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

 In episode 103, host Eric Dickmann interviews Terry Jones. Terry is a travel and IT veteran, serial entrepreneur, speaker, and author of "On Innovation" and "Disruption Off." He is also known as the Digital Disruptor who founded five startups with two billion-dollar IPOs -Kayak and Travelocity.  He has served on 17 corporate boards and his reputation has established him as a thought leader on innovation and disruption. As a speaker, author, venture capitalist, and board member, Terry has been helping companies use the tools and techniques he has developed to keep succeeding in our fast-changing world. He has presented in over 25 countries to more than 300 companies, helping companies keep up with the changing trends. In addition to writing and speaking, Terry currently serves as a Director for SonicWall and is Chairman of the Board for the Camping and Education Foundation. For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/digital-disruption-business-models-s7ep3/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 102, host Eric Dickmann interviews Joey Donovan Guido. Joey is an SEO and web design expert, speaker, business consultant, and author with over two decades of experience as a copywriter working in print and on the web. He is the owner of Cuppa SEO Web Design based in Madison, Wisconsin which focuses on strategy and architecture. With a passion for search engine optimization, Joey realized the importance of looking at websites, and online marketing, holistically. This led him to write a book entitled "A Holistic Guide to Online Marketing" where he talks about optimization methodologies, user experience, and conversion. For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/seo-user-experience-basics-online-marketing-s7ep2/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 101, host Eric Dickmann talks with Greg Kihlstrom. He is a best-selling author, speaker, and entrepreneur who is passionate about agile marketing. Greg hosts "The Agile Brand" podcast (formerly The Agile World). The Agile Brand is a podcast that talks about topics such as customer and employee experience and digital transformation in this digital age. Greg's show features leaders and industry experts who share their perspectives on the evolving dynamic between brands and customers. He currently serves on the University of Richmond's Customer Experience Advisory Board, is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF. For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/evolution-of-agile-marketing-s7ep1/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 100, host Eric Dickmann interviews Søren Friis Larsen. Søren is an executive advisor, crisis management expert, and Founder and CEO of MindCream. His company offers high-value professional networking and business development opportunities for CxOs, BoDs, and senior professionals across a broad range of industries. As an executive advisor specializing in communication and crisis management, Søren has been called upon countless times to offer advice on managing crises from global product recalls, cyber-attacks, regulatory entanglements, fraud, layoffs, medical malpractice, or false rumors in the press.​Today we discuss crisis management and how marketing can help organizations build credibility when a crisis strikes to build a reputational moat around their brand, PR, and marketing efforts.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/crisis-management-preparing-marketing-dark-day-s6ep19/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 99, host Eric Dickmann interviews Terry Dry. Terry is a consumer behavior expert, future-facing marketer, entrepreneur, business coach, Founder, and CEO of Future Proof Advisors. He has over 25 years of experience in leading marketing teams, transcending growth-inhibiting barriers, and developing unique and sustainable business strategies that helps companies grow. Terry prides himself on practicing what he preaches. Not only does he advise existing companies, but he also creates his own. Most recently, Terry co-founded RSVD, a SaaS business that provides digital capacity management solutions and smart queuing tech for the retail, food, and hospitality industries. He also co-founded Fanscape, one of the first-ever social media marketing agencies, which grew from an initial $10K investment to an eight-figure acquisition by Omnicom. As a member of the Board of Advisors at Loyola Marymount University and a mentor to MBA Students at his alma mater, USC's Marshall School of Business, Terry sees his mission to foster the development of tomorrow's leaders. Furthermore, he focuses on giving back to his local community through charitable activities with several homeless and environmental organizations.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/overcoming-barriers-future-proofing-companies-s6ep18/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 98, host Eric Dickmann interviews Gabrielle Dolan. Gabrielle is a business consultant and storyteller, speaker, and Founder of Jargon Free Fridays. Since 2004, she has been teaching people around the world the power of sharing personal stories in business. Gabrielle holds a Master's Degree in Management and Leadership from Swinburne University and graduated from the Harvard Kennedy School of Executive Education in both the Art and Practice of Leadership Development and Women and Power: Leadership in a New World. Gabrielle has authored multiple award-winning books such as- “Real Communication: How to be You and Lead True,” “Stories for Work: The Essential Guide to Business Storytelling,” “Storytelling for Job Interviews,” “Ignite: Real Leadership, Real Talk, Real Results,” and “Hooked: How Leaders Connect, Engage and Inspire with Storytelling.” Her new book “Magnetic Stories” walks through how businesses can develop and communicate their own brand stories by focusing on five types of stories to connect and engage people with their brand.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/the-power-brand-storytelling-grow-business-s6ep17/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 97, host Eric Dickmann interviews Jack Elias. Jack is an entrepreneur, digital marketer, and Co-Founder and Vice President of Empower Social, the world's first digital marketing assistant. He and his co-founder, Daniel recognized the need for change, and for that change to happen, the market had to be shaken up to evolve. The product is a digital marketing assistant, powered by the best available AI technologies, supported by local experts in your market, and backed by a global digital marketing force. Empower Social knows your business objectives, your competitors, and your industry; it knows the marketing world inside and out and learns new strategies and tactics daily. Their services truly empower business marketing. Since 2011, Empower has helped small business owners from over 40 industry verticals drive digital marketing campaign results to new heights. Jack's goal is to transform the way marketing for small businesses is serviced making it simple, efficient, and affordable. For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/scaling-marketing-team-digital-marketing-agency-s6ep16/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 96, host Eric Dickmann interviews Rob te Braake. Rob is a serial entrepreneur and Founder of Insight Matters. With more than a decade of experience in entrepreneurship and banking, he co-founded a technology and investment firm based in Beijing, China, and has guided dozens of digital companies as a financial adviser. After running several technology and consulting ventures across the globe, Rob realized that there was one thing that excites him more than building his own business - helping other entrepreneurs get clarity and insight into their own business, goals, and financials. The intersection between finance and strategy is what excites him every single day.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/financial-metrics-why-matter-to-marketers-s6ep15/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 95, host Eric Dickmann interviews Rob Levinson on the podcast. Rob is the Co-Founder of Leverage Advisors, a company that helps position businesses for long-term financial, operating, and market success. Rob has over 35 years of experience in branding, positioning, and storytelling. He helps companies when they need a laser-focused brand story that aligns with their business strategy.Prior to founding Leverage Advisors, Rob was a Principal at Brand Blueprint, a brand strategy firm and was a “Marketing Strategies” columnist for The Wall Street Journal. Rob is a guest lecturer at the Questrom School of Business at Boston University and also helps clients and coaches develop their personal brand narrative.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/why-building-strong-personal-brand-helps-your-business-s6ep14/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 94, host Eric Dickmann interviews Brian Roland and Travis Gravette. Brian is a social entrepreneur and Founder of Abenity and Travis is its CEO. Abenity is a company that powers corporate perks for top businesses. They have partnered with the world's top brands to provide member-only access to private discounts and corporate rates on everything from pizza and the zoo, to movie tickets, oil changes, car rentals, and hotels.Abenity provides millions of subscribers with perks and benefits while pursuing the company's social mission of fighting extreme poverty. Recently, the company exceeded a million dollars of total giving.Together, Brian and Travis used their entrepreneurial skills to build a company using remote talent with a strong focus on corporate culture and making a social impact together with their corporate partners. For more information and access to the resources mentioned in this episode, please visit: https://fiveechelon.com/creating-culture-through-remote-relationships-s6ep13/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 93, host Eric Dickmann interviews Matthew Pollard. Matthew is a growth marketing expert, keynote speaker, award-winning blogger and podcaster, and best-selling author of "The Introvert's Edge." Forbes calls him “the real deal,” but Matthew is better known as “The Rapid Growth Guy.” By the age of 30, he was responsible for five multi-million dollar business success stories. Pollard has worked with companies such as Electrolux, Oracle, and Microsoft, providing training, keynotes, and workshops from Thailand to Las Vegas. The hundreds of stages he has appeared on, and the impeccable ratings Matthew has received, have earned him a CSP designation, the highest certification awarded by the National Speakers Association.Throughout the course of Matthew's career, he was able to transform thousands of struggling or plateaued small businesses into momentum and growth. In addition to working with clients one-on-one through his signature intensive and his Rapid Growth Academy, Matthew founded Small Business Festival, ranked by Inc as a Top-3 business conference, providing hundreds of free events across the nation each year.In this episode, we discuss Matthew's latest book,  "The Introvert's Edge to Networking."For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/how-introverts-can-network-like-pro-s6ep12/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 92, host Eric Dickmann interviews Brian Kale. Brian is a customer service advocate, CX industry insider, and Head of Customer Success at Bank Novo. a small business banking platform connecting business owners to no-fee checking and debit accounts. He's been helping companies better understand their customers by building better products for their needs. For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/being-customer-advocate-within-your-business-s6ep11/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 91, host Eric Dickmann interviews Saunder Schroeder. Saunder is a digital marketer and the Chief Marketing Officer of Disruptive Advertising. Throughout his career, he has been able to help grow hundreds of businesses by creating digital marketing strategies to drive traffic and generate leads. Saunder has created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce, Pluralsight, and many others. His mission is to grow people and brands that he believes in.For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/using-digital-marketing-grow-your-business-s6ep10/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 90, host Eric Dickmann interviews Morissa Schwartz. Morissa is an entrepreneur, social media specialist, marketing expert, best-selling author, and Founder of Dr. Rissy's Writing & Marketing. She holds a Ph.D. in Literature and a Master's in Communications.  Morissa has published several books and articles in periodicals including Entertainment Weekly, Huffington Post, Yahoo Finance, Buzzfeed, and more. Alongside that, Dr. Schwartz has spoken about digital entrepreneurship and building a work-from-home team at numerous events.  For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/how-to-improve-writing-build-influence-onlines6ep9/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 89, host Eric Dickmann interviews Colin Jeffries. Colin is an entrepreneur, podcast host, and Marketing & Communications Director at BrightView. He has over a decade of experience helping organizations reach the right audiences at the right time with messages that galvanize the best prospects to action. Jeffries' background in digital marketing, content marketing, advertising, branding, strategy, and segmentation help him bring a holistic perspective to help organizations grow. Colin has honed his skills by serving in a wide array of industries. In addition to serving a broad range of healthcare practices and providers, Colin is a pioneer in direct-to-patient marketing for addiction recovery. He was one of Venue Magazine's 40 Under 40 and is a sought after speaker on the topic of behavioral health marketing. For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/building-marketing-strategy-reach-unreachable-audience-s6ep8/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 88, host Eric Dickmann interviews Jason Bradshaw. Jason is an entrepreneur, global guru on customer service, award-winning executive, keynote speaker, CMO, and Best-Selling Author of "It's All About CEX."  He created his first business at 14, selling telecommunications and computer equipment in the Australian regional city of Toowoomba.  Jason tested and implemented strategies for improving the experience in a variety of sectors, including telecommunications, retail, media, finance, automotive, health, and not-for-profit.A cornerstone of Jason's career has been an unwavering commitment to improving the lives of customers and employees. During his time in the telecommunications industry, he implemented ideas for improving customer experience in a number of verticals by over 100% in retail and media. His initiatives to improve efficiencies by focusing on the customer and employee experience saved tens of millions of dollars in a matter of months and improved employee retention by double digits year over year. Additionally, he has led transformational programs resulting in tens of millions in revenue improvement. Jason Bradshaw's "It's All About CEX" breaks experience down into its core components - success, ease, and connection - and shows you how to get the most mileage out of each one. This book reveals how to generate positive experiences for your customers and employees, win their loyalty, and maximize your profits in the process. For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/implementing-cex-customer-employee-experience-strategy-s6ep7/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 87, host Eric Dickmann interviews Neel Parekh. Neel is an entrepreneur and Founder and CEO of MaidThis Franchise. He started his career working in venture capital and private equity identifying and analyzing investment opportunities and managing investment portfolios. His dream was to work for himself and to enjoy freedom from the confines of the 9-to-5 office life. Neel pursued this entrepreneurial spirit and founded MaidThis. MaidThis helps homeowners and short-term rental hosts with their cleanings. As a franchise, it helps owners build their own meaning of “freedom” by empowering them to build their own fully remote, new-age business from anywhere in the world. For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/building-successful-fully-remote-local-business-s6ep6A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 86, host Eric Dickmann interviews Alex Oliveira. Alex is an entrepreneur, marketing innovator, and Host of Dadpreneur Podcast. Throughout his career, Alex has helped generate millions of leads for SMB's and Fortune 500 companies. With his expertise in digital marketing, he also teaches an MBA program at FAU to train Marketing Directors at global corporations. Oliveira's passion is to help businesses and brands increase leads and sales by building a sustainable marketing strategy that grows revenues for his clients. The Dadpreneur Podcast is all about transforming challenges into opportunities. As host, Alex aims to help businesses discover what's new and what works in the digital marketing space.  The show tackles the dynamics of family and business and exposes the reality of the digital world to help its viewers show up big. For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/how-to-improve-online-lead-generation-s6ep5/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 85, host Eric Dickmann interviews Kate Bradley Chernis. Kate is the Founder & CEO of Lately, the only social media management platform that creates content for you with the power of A.I. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM radio. She's also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-ai-create-content-for-social-media-s6ep4/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 84, host Eric Dickmann interviews Steve Preda. Steve is an entrepreneur, speaker, certified EOS implementer, and author of "Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business." Since the age of ten, Steve (Istvan) Preda dreamt of becoming an entrepreneur, inspired by his great-grandfather, who had built a legendary bakery business in Budapest, Hungary. After working for top consulting firms and banks in London and Budapest, in 2002, he embarked on realizing his dream by starting MB Partners, a consulting firm, helping private companies arrange ownership transitions.Having overcome many painful mistakes, by 2007, MB Partners achieved market leadership in Hungary, but around its tenth year, the firm hit the ceiling. That was when Preda read Gino Wickman's Traction, which changed his life and his company forever. A year later a private equity group bought the firm, Steve and his family of six moved to the United States.Today, Steve Preda's mission is to help entrepreneurial leadership teams succeed, as a Certified EOS Implementer. Since 2016, he has been helping over 35 leadership teams clarify, simplify and achieve their visions, and start living the EOS Life.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/building-fast-growing-highprofit-business-s6ep3/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 83, host Eric Dickmann interviews Tim Wu. Tim is a growth specialist, podcast host, and Head of Growth Marketing of Hatch, a VC-backed FinTech startup based in San Francisco, California. Hatch is an information technology and services company that aims to provide accessible, transparent, and fair checking and lending products to help people start and grow their businesses. Tim also hosts the Hatch Small Business Spotlight podcast. Together with his co-host, Katie, they feature Hatch Cardholders and their trials, tribulations, and successes of starting and scaling their businesses. The podcast also highlights inspiring stories of entrepreneurs all over America, how they built their business, and the lessons they've learned as they scale.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/how-to-acquire-retain-new-customers-s6e2/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 82, host Eric Dickmann interviews Brad Smith. Brad is a content marketer and CEO of a SaaS company called Wordable. He runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Smith is on a mission to slay awful content one blog at a time. His content has been highlighted by The New York Times, Business Insider, The Next Web, MarTech Today, Marketing Land, Moz, Shopify, Unbounce, HubSpot, Search Engine Journal, Kissmetrics, Crazy Egg, BounceX, and hundreds more.Through his agency work, Brad Smith has helped companies such as Monday.com, AdEspresso, Kinsta, Chargify, Freshworks, PandaDoc, HotJar, and dozens more of SERP-topping SaaS & affiliate brands, dominate their page one positions through content and backlink profiles. Now, Brad wants to share his experience with others on how he ranked on top SaaS sites around the world.For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/how-to-build-effective-b2b-content-marketing-strategy-s6e1/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 81, host Eric Dickmann interviews Tracy Sheen. Tracy is a digital marketer, business strategist, speaker, and author of- The End of Technophobia:  A practical guide to digitizing your business. She is also known as "The Digital Guide," who has been working in the marketing and sales space relating to small business technology adaptation for the past 30 years. Tracy is a pioneer in the Australian podcast movement she launched, called the globally successful "Not Another Business Show," and is a regular judge for the Australian Podcast Awards, the Australian Business Book Awards, and The Australian Web Awards.Recognized by her profession as a 'Certified Practising Marketer' (CPM), Sheen has recently authored her first book, "The End of Technophobia: A practical guide to digitizing your business." This book teaches business owners how to run their business better by allowing them to actually use the digital platforms wisely. She is a regular commentator, speaker, and trainer in the areas of digital marketing and small business technology. Tracy Sheen has worked with numerous startups, small and large enterprises, and government institutions such as-  Lockyer Valley Regional Council. Stanthorpe & Granite Belt Chamber of Commerce, YBG Business Group, Toowoomba Region, and City of Ipswich.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/why-its-time-to-digitize-your-business-s5e15/ A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 80, host Eric Dickmann interviews Gina Pomponi. Gina is an entrepreneur and President and COO of Bluewater Media. Bluewater is one of the leading digital marketing/video production companies in the world. She has spent 30 years in the business pioneering digital marketing and a women's role at the top of a company. She's driven well over 11X in media growth and created Bluewater's Account Management team to provide direct client support. Her leadership has been instrumental in building the web development division, e-commerce marketplace division, and expansion of the analytics team. For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-video-engage-target-audience-s5e14/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 79, host Eric Dickmann interviews Scott Goodson and Chip Walker. They are both associated with StrawberryFrog, a full-funnel, marketing, advertising, and design company founded in Amsterdam in 1999 and New York in 2005. Their company has put together a new way to overcome the gap between purpose-based storytelling, data-led optimizations, and business transformation. For over 20 years, Scott, Chip, and their team at StrawberryFrog have continued to challenge the status quo and driven remarkable results for iconic clients worldwide, such as Walmart, P&G, Google, Emirates Airline, SunTrust, and Coca-Cola.Scott Goodson is an entrepreneur, business mentor, award-winning author, and Founder and CEO of StrawberryFrog. For over 25 years, he has been helping business leaders galvanize people and organizations through "Movement Thinking" to help companies perform at their peak and gain a competitive advantage. Goodson's Movement Thinking is deeply emphasized in his best-selling book- Uprising, where he illustrates case studies from his interviews with 40 global business leaders.Chip Walker is an entrepreneur, brand and business strategist, keynote speaker, author, and Head Strategist of StrawberryFrog. He leads the strategy and research divisions at StrawberryFrog and is focused on taking the idea of a higher brand purpose and turning that purpose into a social movement that galvanizes people to action. Walker aims to help companies leverage their brand and create a positive impact in the midst of the pandemic.Scott and Chip's latest book- Activate Brand Purpose, is a wake-up call for leaders who want to change employee habits, transform their company, and grow their business. Activate Brand Purpose shows readers what is wrong with purpose and lays out a pragmatic roadmap for how CEOs, CHROs, CMOs, CSOs, and CFOs can galvanize the people who matter inside the company and out.  Here, Goodson and Walker reveal the process that leaders need in order to transform their culture and improve their business while making much-needed positive impacts in their communities. Scott Goodson and Chip Walker believe that companies that activate purpose thrive.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/how-to-activate-your-brand-purpose-s5e13/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 78, host Eric Dickmann interviews Dan McGaw. Dan is an award-winning entrepreneur, author, speaker, marketing specialist, growth hacker, and Founder and CEO of McGaw.io, an analytics and marketing technology consultancy firm. He has led the teams at Kissmetrics.com and CodeSchool.com, and served as CMO of Effin Amazing, an analytics and marketing consultancy.In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States State Department, where he had the privilege to advise universities, governments, and private corporations on how to build entrepreneur ecosystems. McGaw authored his latest book- Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack. His book aims to help your business survive the so-called- Stackapocalyspe,  and improve your marketing efforts by making use of the right marketing tools.  For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-analytics-business-intelligence-grow-businesss-s5e12/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 77, host Eric Dickmann interviews Joe Scartz. Joe is the Chief Digital Commerce Officer of Velocity Commerce Group and TPN+. He is an experienced executive with over 20 years of quantifiable marketing, digital marketing, and ecommerce success. Scartz has worked across industry verticals like retail, travel, CPG, automotive, branded manufacturers, and government to drive innovative and impactful marketing and e-commerce solutions with proven success. Whether in an e-commerce start-up or in a larger agency, Joe has worked well in team settings as an inspirational leader, mentor, and team member.Joe Scartz is an accomplished marketing executive, and as Velocity Commerce Group's fearless leader, he is responsible for overseeing all digital commerce strategy and execution, including mobile, social, and traditional e-commerce.He has contributed to more than 20 years of success for brands including Harley-Davidson, United Airlines, Budweiser, Clorox, and Hershey. Joe Scartz has an impressive history of helping agencies and Fortune 500 companies meet their strategic and financial goals.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/selling-online-building-successful-ecommerce-business-s5e11/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 76, host Eric Dickmann interviews Taunya Renson-Martin. Taunya is an entrepreneur, writer, and Founder and Managing Partner of Mach Media. She leads a remarkable team of global professionals who are not only incredibly skillful but also super nice! Advising clients remain as Martin's passion as well, which is why you'll still find Taunya creating and implementing strategic marketing communications programs to impact business for a variety of international companies. Strategy, creativity, service, and results are the four words that really light Taunya's fire!Taunya Renson-Martin was born and raised in Washington, D.C. She lived in Belgium since 2000 and started Mach Media in 2007 after steadily earning a client base of multinational companies eager to capitalize on having big agency ideas and flawless execution combined with boutique agency personalized service. Taunya Renson-Martin and her team are proud to have expanded their operations to the United States, where they opened an office in 2016. Taunya is fluent in English, French, and Dutch.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/diversity-inclusion-importance-culture-marketing-s5e10/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 75, host Eric Dickmann interviews Graham Brown. Graham is an entrepreneur, author and storyteller, podcast host, and founder of the award-winning podcast agency- Pikkal & Co. He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. Brown also hosts Podcast Maps, The Be More Human Podcast, The XL Podcast, and Asia Tech Podcast. He has published over 1,000 podcast episodes.Graham Brown's work has been featured in the Financial Times, The Wall Street Journal, and has helped shaped the communications strategy of clients- McKinsey, Leap by McKinsey, AirAsia, Xero, The Singapore Institute of Management, Vodafone, Nokia, UNICEF, MTV, The European Commission, Disney, and Monster Energy Drinks. For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/podcasting-marketing-channel-your-business-s5e9/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 74, host Eric Dickmann interviews Geoff Thatcher. Geoff is a writer, teacher, author, and Founder and Chief Creative Officer of Creative Principals. He is an experienced creative leader who knows how to take a project from concept to reality. For most of his career, these projects have been about world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the American Airlines Museum. Whether it's the world's largest video dome on a beach in Dubai or the opening ceremonies of the Rio 2007 Pan American Games in Brazil's Maracanā Stadium, Geoff's work transcends borders. He is a writer and teacher who once facilitated a leadership communication workshop at The CIA University (yes, that CIA). In 2020, he published his first book The CEO's Time Machine that TD Magazine said: “is a great way to prepare your mindset going into conversations about how your business can navigate our new, uncertain world.” For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-immersive-customer-experience-delight-sell-s5e8/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 73, host Eric Dickmann interviews Joe Davy. Joe is a serial entrepreneur who founded Banzai to take make the marketing of professional events easier for Chief Marketing Officers and event coordinators around the world. When the pandemic hit, Joe was able to successfully pivot Banzai to success by acquiring a virtual event and webinar platform to build the first truly end-to-end SaaS-based professional events company, Banzai. With clients like Dell, Adobe, Pure Storage, and more, Banzai has become what Grit Daily has called a "marketing automation giant." Joe has created multiple companies during his journey as an entrepreneur. Joe is at the tip of the spear when it comes to event marketing, attendance, and growth.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/virtual-events-new-normal-post-covid-s5e7/ A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 72, host Eric Dickmann speaks with Devin Miller, Founder and CEO of Miller IP Law. Devin just loves startups! He established his own first startup while earning his Law & MBA degrees. Since then, Devin has set up several 7/8 figure startups and enjoyed every minute of it. He has a real passion for a new business model--the prospect of a business startup always makes Devin's heart race!Devin is an entrepreneur and a patent and trademark attorney. He obtained several degrees including a Law degree (JD) and a Masters in Business Administration. Miller even has degrees in Electrical Engineering and Mandarin Chinese!While working for a large law firm helping Fortune 100 clients like Amazon.com, Intel, Redhat, and Ford with their intellectual property, he quickly realized that there weren't many good intellectual property legal resources out there for start-ups and small businesses. As an entrepreneur himself, Devin wanted to help other small business owners learn about patents, trademarks, and copyrights so they can build value into their businesses and protect their assets.In addition to founding and running his own patent and trademark law firm, Miller IP Law, Devin is the co-founder of several startups including a multi-million dollar startup for wearable glucose monitoring. He also runs a product development company that helps startups and small businesses with developing their ideas and products. For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/protecting-product-innovations-intellectual-property-s5e6/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

In episode 71, host Eric Dickmann interviews Anastasia Leng. Anastasia is the Founder & CEO of CreativeX, formerly known as Picasso Labs. CreativeX is an automated creative excellence platform that aims to advance creative expression through the clarity of data. Their technology is used globally by Fortune 500 brands like Unilever, Nestle, Heineken, and even Facebook to measure creative efficiency, consistency, and impact across all their image and video content worldwide.Prior to CreativeX, Anastasia co-founded Hatch, one of Time Magazine's Top 10 Startups to Watch in New York, and one of the four most innovative retail companies. Leng had spent more than five years at Google, where she worked on every ad tech and analytics product, led entrepreneurship efforts in EMEA, and was responsible for early-stage partnerships for Google Voice, Chrome, and Wallet.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-ai-make-better-decisions-creatives-s5e5/ A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com