Podcasts about Wistia

In this episode, Jake and Michael reflect on parenting, discuss Apple's new Liquid Glass UI, finding smarter ways to use video on the web, plus share thoughts on AI overload, Laracon prep, and why Wistia might be your next favourite video tool.In this episode:- Apple's Liquid Glass UI- Kit.com and Wistia for video- Reflections on AI, tech bubbles, and accessibility- Laracon US and vox pop interviews- The emotional ride of watching your kids grow up

No full episode this week (we're at the Wistia offsite). But we wanted to say a quick hello, talk too loud about snorkeling, and Harry Potter, and let you know we'll be back to our regular programming next week.Follow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics your brand needs to succeed. Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a set of simple and powerful SEO tools for any business or brand. He has utilized unconventional content marketing, PR, and SEO to scale his companies and achieve all four exits.  He has consulted and helped over 100 companies in the last decade, including DowJones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, Helpscout rank #1 organically on Google for their key terms. Dmitry is a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Want to know how billion-dollar brands approach inclusive marketing—from the inside out? In this episode, I take you behind the scenes with five standout brand leaders who are driving real impact through inclusive marketing. You'll hear highlights from interviews that reveal the unique strategies, decisions, and philosophies behind their success. Each leader shares how they've built inclusion into the core of their brand—and what that actually looks like in practice. I've always learned best by observing what others do—and this episode is packed with real-world examples and actionable takeaways you can apply to your own marketing. Whether you're leading a team or building your brand from scratch, you'll walk away with ideas and inspiration to make your marketing more inclusive and more effective.

Florian and Esther discuss the language industry news of the week, with DeepL becoming the first third-party translation app users can set as default on the iPhone, a position gained by navigating Apple's developer requirements that others like Google Translate have yet to meet.Florian and Esther examine RWS's mid-year trading update, which triggered a steep 40% share price drop despite stable revenue, healthy profits, and manageable debt.On the partnerships front, the duo covers multiple collaborations: Acclaro and Phrase co-funded a new Solutions Architect role, Unbabel entered a strategic partnership with Acclaro, and Phrase partnered with Clearly Local in Shanghai. Also, KUDO expanded its network with new partners, while Deepdub was featured in an AWS case study for its work with Paramount. Wistia partnered with HeyGen to launch translation and AI-dubbing features and Synthesia joined forces with DeepL, further cementing the trend of avatar-based multilingual video content.In Esther's M&A corner, MotionPoint acquired GetGloby to enhance multilingual marketing capabilities, while OXO and Powerling merged to form a transatlantic LSP leader. TransPerfect deepened its media footprint with two studio acquisitions from Technicolor, and Magna Legal Services continued its acquisition spree with Basye Santiago Reporting.Meanwhile, in funding, Linguana, an AI dubbing startup targeted at YouTube creators, raised USD 8.5m, and pyannoteAI secured EUR 8m to enhance multilingual voice tech using speaker diarization. The episode concluded with speculation about DeepL's rumored IPO, which could have broader implications for capital markets.

Curious about what's actually working in video marketing right now? On the latest episode of Talking Too Loud, Savage and Sylvie get the inside scoop from Sam Balter, Wistia's head of content, and the data mastermind behind this year's State of Video Report. From high-performing formats and the rise of interactive features, to smarter production workflows and repurposed content, find out how some of the top B2B brands are using video, find out what's driving results—and how you can stay ahead in a crowded video landscape.Links to Learn More:Wistia's 2025 State of Video ReportFollow Sam on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

One thing I've learned that is often helpful, especially during the early stages of getting started on a new journey – like inclusive marketing, is to hear how others who are in your shoes or similar approach it. Learning about how others think about a problem, the challenges they've experienced, and how they've gone about achieving success — can do wonders to move you forward and much closer to your goals. So to help facilitate that type of learning from you, one of my goals for the show is to bring you more conversations with marketing leaders at various brands to uncover their approach to inclusive marketing. In this episode, you'll hear my super fun conversation with Taylor Corrado, Senior Director of Brand Marketing at Wistia — a video marketing platform for businesses. And as a fun aside – because of Taylor's work, she's obviously really well-versed in video marketing. So, as part of our chat, you'll also hear Taylor's thoughts on how to make your video marketing more inclusive. Get the Inclusion & Marketing Newsletter Wistia Wistia State of Video Report Wild Terrains - Women Only Tours

Send us a textIn this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.What you'll learn in this episode:Why mind share—not intent—is where great marketing startsHow video can build trust and amplify authentic brand presenceThe right way to repurpose video for maximum content reachWhy AI only works when it starts with human insightHow marketers can scale video creation without blowing their budgetTactics to thrive in the era of zero-click contentWhat measurement looks like when your goal is mind share—not just MQLs

Today on the show, we have Chris Savage, CEO and co-founder of Wistia, a leading video marketing platform.In this episode, Chris shares insights from Wistia's journey—from a video hosting platform to a comprehensive suite of video tools. He discusses the impact of COVID on video adoption, how Wistia navigated major strategic shifts, and why betting on yourself is often the best investment.We also dive into AI's evolving role in video creation and editing, the importance of onboarding for retention, and why success isn't always about massive numbers but rather delivering value at the right moment.Mentioned ResourcesWistiaTalking Too Loud with Chris SavageEp 45 | How Wistia's creative brand voice helps them retain their customersChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

In this special bonus episode, I take your questions about public speaking. We talk about the craft, but also the way we can better approach our speaking as a marketing strategy and approach, how to think about whether to charge for public speaking (and how much), and a lot more!Whether you've got a speaking engagement coming up, give tons of talks each year, or you're just thinking about becoming a stronger and more strategic speaker to support your business and message, this episode will help you rethink some important pieces to the puzzle.***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comExplore my services: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify  

Quality vs. Quantity. Followers vs. Engagement. Reach vs. Resonance? Which is more important? When work matters more, we need to hustle for attention less. In this episode, Jay Acunzo helps us put to rest our “Maker Monsters” – procrastination, overthinking, imposter syndrome, and all the invisible barriers that keep us from shipping great work.It's been months since we released our last episode, and this one might very well be the final chapter of The Subtle Art of Not Yelling. There's no one I'd rather have close out this incredible three-year journey than Jay, bringing it to a fitting and meaningful conclusion.Jay is a speaking and messaging strategist trusted by creators, consultants, authors, and brands like Mailchimp, Wistia, and Salesforce to find the big idea, clarify the message, and craft stories and experiences to differentiate and resonate.His podcast “How Stories Happen” dissects signature stories from people like Seth Godin (marketing legend with 22 bestselling business books), Ann Handley (WSJ bestselling author of Everybody Writes), and Chase Jarvis.Please enjoy.Chapters01:57 The Journey of “Unthinkable” (Jay's previous podcast)06:02 Resonance Over Reach: The Key to Impactful Content11:13 Fueling Creativity: Intrinsic Motivation and Self-Imposed Deadlines15:18 From Good to Effective: The Power of Storytelling17:23 The Storyteller's Posture: Embracing Personal Experiences21:29 Moving Towards Action: Inspiring the Urge to Act26:39 Childhood Aspirations29:48 The Desire to Create: Finding True Passion34:22 Balancing Quality and Quantity in Creative Work36:09 Developing a Practice for Growth and Success39:17 The Craft of Storytelling: Creating Compelling Narratives51:46 Storytelling in Business: Building Connections and Driving GrowthConnect with Jay: https://jayacunzo.comThis podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it's not the thunder that grows flowers, but the rain.Support & ConnectPodcast website: ⁠subtleartofnotyelling.comSubscribe on YouTube: www.youtube.com/@notyellingThank you for listening.

This episode, we do something a bit different. I'm joined by the brilliant messaging strategist and pioneer of the message design industry, Tamsen Webster! We fully nerd out on crafting messaging and the elements that help you create stronger speeches, better stories, and a more effective message for your entire platform. Tamsen in not only a leader in the field of message design, she's also the author of two revolutionary books: Find Your Red Thread and Say What They Can't Unhear. She's been named to the Thinkers50 Radar, spent over 10 years as an Idea Strategist for TEDx events, and continues to be a sought-after speaker and consultant helping her clients design messages that create large-scale change.Tamsen understands the mechanics and structure of how to motivate readers, audiences, and listeners toward action. In this episode, we get into the nitty gritty of her favorite tagline (and why), what Aristotle has to teach us about story, and why story is an argument (and how to win it). We also break down what it takes to create a powerful message by examining the beats of the argument you need to address, from the foundation to the framing to the finishing. Can you communicate to get buy-in?Connect with Tamsen on her website, instagram, and LinkedinGrab a copy of Tamsen's books ***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

A technique for our work found in an incredible moment between John Mulaney and David Letterman. This is a solo episode from me to share something you can apply to your work right away to become a stronger storyteller, to differentiate your message, and to generally compete on the impact of your ideas NOT the volume of your marketing.***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comExplore my services: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify  

It's hard to show up publicly at times, sharing your work, giving of yourself to others. It can be even harder given the places we mostly show up online today. But Brad Montague is here to lead a joyful rebellion—one for creatives, artists, and humans of all kinds, both kids and (in Brad's terms) former kids. And here's here to show us that celebrating failure is part of the process of doing meaningful things.Brad is a New York Times bestselling author of books for kids and former kids alike. He's also a speaker and creator of the web series Kid President which took the world by storm years ago and was the first viral video I shared to all my friends instantly. His books, which he writes and illustrates with his wife Kristi, include The Fantastic Bureau of Imagination, The Circles All Around Us, Becoming Better Grownups, and his most recent, Failabration. In our episode, Brad shares a delightful story in verse about the "dumpster fire" we always talk about, and a little girl who is skeptical, hopeful, and brave.Brad and I discuss why his style of communicating matters, how humor cuts through defenses, the difference between speaking to an audience of children versus adults, and how we can let our audience know, instantly, “You're in good hands.” Connect with Brad on his website, Instagram, and LinkedInGrab a copy of Brad's booksWatch the video I mention at the top of the episode, Kid President's Pep Talk ***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify

In this solo episode, I share a storytelling concept I'm calling "the idea before the idea," which helps solve issues of growth and audience traction.***REGISTER FOR MY NEXT BOOTCAMP:Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long.Register now at jayacunzo.com/signaturetalk***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify   ***Reminder to register for my upcoming bootcamp before enrollment closes next week: jayacunzo.com/signaturetalk

Have you been anxiously awaiting the return of Mad Men-era style marketing? Well folks, we're happy to report the wait is over! On the latest episode of Talking Too Loud, Chris and Sylvie sit down with Wistia's Taylor Corrado to talk about the latest shift in brand marketing: a return to creative! Gone are the days of relying on perfect data and purely performance-driven insights to drive marketing strategies. At a time when zero-click content is surging, Taylor makes the case for marketing teams to roll up their sleeves, brainstorm wild ideas, get that video rolling, and take some leaps of faith. Highlights include:The shift in marketing mindsetEmbracing videoOvercoming stage frightThe benefits of co-marketingGetting comfortable with uncertaintyFollow Taylor on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

This week, I'm joined by my favorite recurring guest and the star of our “Is this ANNything” mini-series, the brilliant Ann Handley.Throughout this mini-series (usually called “Is This Anything?”), close friends and collaborators join me to work out new ideas and unproven drafts to see if it is, in fact, anything.Today, Ann and I start by discussing the first time we were paid to speak, then we touch on my white whale of public speaking, the big no-nos when opening speeches, and how we have evolved our on-stage voices over the years.  Then, we crack open Ann's notebook to hear musings on her favorite pencils, Blackwings, before I reciprocate with a draft of my own: a story about a hilarious business bro who didn't realize he was the joke. It's a refreshing look at two prolific writers and speakers (and one bestselling author!) in the middle of their process.Learn more about Ann at her website and subscribe to her newsletter Follow Ann on LinkedIn and InstagramBuy Ann's book, Everybody Writes***REGISTER FOR MY NEXT BOOTCAMP:Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long.For a limited time, registrants get my bonus masterclass, Booking Better Stages, all about marketing, selling, and booking yourself as a speaker, whether you want to get paid to speak or drive business another way through your talks. Register now at jayacunzo.com/signaturetalkIMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify  ***Reminder to register for my upcoming bootcamp before enrollment closes next week: jayacunzo.com/signaturetalk

In this episode, we go inside the delivery and construction of a popular TED Talk! Elise Hu gets real with us about the preparation and challenges that go into taking complex ideas and molding them to fit a tightly delivered speech.Elise is an award-winning journalist, podcaster, and ‌author based in Los Angeles. She's the host of TED Talks Daily, Accenture's Built for Change, and a co-host of Forever 35. And if that's not enough, she also co-founded the LA-based podcast production company, Reasonable Volume to work with brands and companies tell their stories better. She spent time at Vice News and NPR, serving as their first-ever Seoul bureu chief. She released her first book, Flawless: Lessons in Looks and Culture from the K-Beauty Capital in 2023. Elise and I discuss: How to react when the audience response isn't what you expectedWhat goes into crafting an exceptional talk, tightly toldOur shared love for Anthony Bourdain (I know, shocker)The “peak/end rule” in storytelling and journalismAnd the power of a callback. We also unpack why observation is the key to being a great storyteller, and why vulnerability and honesty are essential for any truly compelling speech.I imagine you (like me) will be endlessly enthralled by Elise's curiosity, wisdom, and charm. Happy listening!Connect with Elise on her website and LinkedinGrab a copy of her book, Flawless: Lessons in Looks and Culture from the K-Beauty CapitalListen to Elise on your favorite podcasts And watch her TED Talk here***REGISTER FOR MY NEXT BOOTCAMP:Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long.For a limited time, registrants get my bonus masterclass, Booking Better Stages, all about marketing, selling, and booking yourself as a speaker, whether you want to get paid to speak or drive business another way through your talks. Register now at jayacunzo.com/signaturetalkIMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify   ***Reminder to register for my upcoming bootcamp before enrollment closes next week: jayacunzo.com/signaturetalk

Inspiration is everywhere -- if you're paying attention.Today we're resharing a slightly modified version of an episode I used to help pilot How Stories Happen, back inside my old show called Unthinkable. (You'll hear me reference the “miniseries,” which is what I used to craft this show and test various elements.) In this episode, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the show -- and we learn the two psychological concepts we can embrace to craft more memorable work. Jay and I also discuss how to collect and develop stories regularly, anywhere you go, and hwo to design them so they arrive at the insight that most closely matches your current teachings, premise, and IP.Jay's latest book is The Time to Win: How to Exceed Your Customers' Need for Speed. He's a globally touring keynote speaker, brand advisor to some of the world's most legendary companies, and a marketing and customer experience thought leader. Jay is among the more process-driven storytellers in the world, and he takes us inside that approach in this episode in a refreshingly transparent way.Connect with Jay Baer on his website, Instagram, and LinkedinGrab a copy of any of his bestselling books.***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

We're told to steal from those we admire, but so often, we mimic the wrong things. It's not WHAT someone does but WHY they do it (and why it works for them) which we ought to model in our own creative work and storytelling. Once we find that, we can intentionally master the craft. And this work is about exactly that: intentionality. It's practiced. Until it looks effortless (even if, for a long while, it wasn't).In this episode, Mike Ganino shares a story about his childhood and falling in love with E.T., and his understanding at the young age of 10, that stories make us feel less alone.  Mike is the author of the new book, Make a Scene. He is also a keynote director, working to help others master their stage presence and storytelling, and he draws on his roots in theater and acting to help.Mike and I discuss why intentionality is everything is storytelling, how storytellers are really thought custodians, and how to craft scenes that allow audiences to connect with the emotional core of any story. And be warned: this episode gets very meta. We're two storytelling geeks talking shop about the work we love.Connect with Mike on his website and Linkedin. Grab a copy of his book,Make A Scene: Storytelling, Stage Presence, and The Art of Being Unforgettable in Every Spotlight. ***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

What does the psychology of family systems have to do with being a good storyteller? Well, according to Veronica Romney, a lot. Understanding identity and how people define theirs can make or break your ability to stand out, resonate, and earn passionate fans.In this episode, V shares the story about a funeral unlike any other. In fact, it's 18 years in the making. It even made the news, and it reveals a major lesson about modern marketing. Throw in a Harley-Davison superfan riding his motorcycle to the afterlife, and you've got the makings of an unforgettable signature story.Veronica is the author of the book, Identity Marketing, and a frequent keynote speaker at marketing events. She's also a veteran entrepreneur who sells high-ticket services, so public speaking and storytelling both play a major factor in building her business. High priced offerings require high amounts of trust, and showing up with greater communication power (without needing to shout) is a superpower for that type of business.Veronica and I also discuss the power of the shower thought and why our most candid, knee-jerk ideas are often the ones that resonate deepest with others. We chat about how to get buy-in too—not only from your audience, but from yourself in your strongest ideas.Connect with Veronica on her website and LinkedinGrab a copy of her book,Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary BrandSubscribe to Veronica's newsletter, Vitamin V***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify  

I put AI to the test at one of the world's largest marketing conferences, Inbound 2024. This episode dives into the surprising results of my experiment and what they mean for the future of marketing.  You'll learn: Why AI-generated content is seen as error-free (feat. 2022 study by Henestrosa et al.). How AI compares to humans in persuading consumers (feat. 2023 meta-analysis). Why strong positioning, like Wistia's, is key to beating AI at its own game. The marketing tasks most at risk of being taken over by AI (feat. 2024 survey). A senior marketer's take on whether AI could ever replace humans (feat. Richard Truncale). ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources:  Henestrosa, A. L., Greving, H., & Kimmerle, J. (2022). Automated journalism: The effects of AI authorship and evaluative information on the perception of a science journalism article. Computers in Human Behavior, 138, 107445. https://doi.org/10.1016/j.chb.2022.107445 Huang, G., & Wang, S. (2023). Is artificial intelligence more persuasive than humans? A meta-analysis. Journal of Communication, 73(6), 552–562. https://doi.org/10.1093/joc/jqad024 Kasumovic, D. (2024). Artificial intelligence (AI) marketing benchmark report: 2024. Influencer Marketing Hub. https://influencermarketinghub.com/ai-marketing-benchmark-report/ Shotton, R. (2023). The illusion of choice: 16 ½ psychological biases that influence what we buy. Harriman House. Chan, W. T. Y., & Leung, C. H. (2018). An empirical study on reverse psychology applied in advertising messages. Asian Journal of Empirical Research, 8(9), 321–329. https://doi.org/10.18488/journal.1007/2018.8.9/1007.9.321.329

How do you make a story truly come alive? You pace things down and focus on the small details. Everyone else might want the big, flashy story, but your most effective (and ownable) stories are from noteworthy moments, not newsworthy events.In this episode, Ron Tite puts on display his otherworldly mastery of public speaking and performance. He takes a (relatively average) hotel and uses a series of interactions with the brand to make you laugh, feel inspired, and transform how you think about customer experience, social media, and even story structure. Of course, this story could ONLY be told by Ron Tite. It's ownable for him. Ron spent 20 years as a comedian before shifting to the business world, where he founded the successful marketing and advertising agency Church+State. He's written multiple books, including his latest, Think Do Say, and he tours the world as a keynote speaker, delivering gripping talks to thousands of people and generally making you laugh, think, and change your approach to marketing. Ron and I discuss what we can learn from standup comedy, the differences between a warm open and cold open (and how to craft them), his hilarious relationship with the Westin Grand in Vancouver (they're in love!), and how to design and deliver stories that only YOU can tell—without making yourself the hero. It's an episode you probably won't want to end. Ron is one of the very best in the world at this, and his energy is infectious.Connect with Ron on his website and LinkedinGrab a copy of his books, Think Do Say and Everyone's An Artist(Or At Least They Should Be)Learn about Church+State on their website***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify  

In this episode, I had a conversation with Chris Savage, co-founder and CEO of Wistia, a video marketing company, on their Talking Too Loud podcast, all about inclusive marketing. Get the Inclusion & Marketing Newsletter Wistia

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Chris Savage is the Co-Founder and CEO of Wistia, a leading video hosting platform that gives marketers everything they need to get bigger results from their videos and podcasts. Top 3 Value Bombs 1. Remember that all of us are complex human beings sitting at home. Just because we are not in-person anymore doesn't mean that we don't care who we're working with and how the work is done. You have to build systems that allow you to hear from your people. 2. A lot of communication and understanding with how people are doing happens when in person. These are really simple things but are unbelievably hard when remote if you don't have systems for them. 3. In a world where work and life are so blended, it is really important that people will come to wherever they are working and feel like what they're doing at work matters. The video host with the most - Wistia.com Sponsors HubSpot Breeze is HubSpot's collection of AI tools that helps you turn one piece of content into a whole suite of assets. Visit HubSpot.com/marketers to learn more Author100 A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book. If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Chris Savage is the Co-Founder and CEO of Wistia, a leading video hosting platform that gives marketers everything they need to get bigger results from their videos and podcasts. Top 3 Value Bombs 1. Remember that all of us are complex human beings sitting at home. Just because we are not in-person anymore doesn't mean that we don't care who we're working with and how the work is done. You have to build systems that allow you to hear from your people. 2. A lot of communication and understanding with how people are doing happens when in person. These are really simple things but are unbelievably hard when remote if you don't have systems for them. 3. In a world where work and life are so blended, it is really important that people will come to wherever they are working and feel like what they're doing at work matters. The video host with the most - Wistia.com Sponsors HubSpot Breeze is HubSpot's collection of AI tools that helps you turn one piece of content into a whole suite of assets. Visit HubSpot.com/marketers to learn more Author100 A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book. If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details

When we communicate with business results in mind, whether we work in-house on a team or we ARE the business, it's so common that we omit specific details. We want to rush to stuff things full of our ideas and make our value clear instantly. The thing is, only when we slow our stories down, include specific details, and describe one or two tiny moments, do others start to care.Because the goal isn't to say everything all at once. The goal is to find the touchstones of the story that bring it all to life, allowing your audience to fill in the rest in their heads. This ensures they're enrolled into the story, leaning forward, and paying close attention. This ensures they genuinely care.This is the final episode in a short three-pack of episodes, each of which features a different storyteller from my video series built alongside Intuit Mailchimp, taking you inside my coaching process with three marketing leaders. The series, called B2B Storytelling Stars, offers 6 videos plus associated storytelling templates you can use in your work, all available for free without any registration required at https://jayacunzo.com/starsTo cap off that series, each storyteller gets their own episode of How Stories Happen to further improve 1 story I helped them start building.Closing out the series is Natalie Taylor, head of marketing at video software company, Capsule. Natalie tells a tasty story about pizza. She crafted it for her work to speak to heads of creatives at enterprise brands (the company's core customer base).Together, Natalie and I discuss how tiny details help audiences connect with a character and a story, and you'll get a front row seat to her story's transformation during this episode. I also share a technique for validating, improving, and marketing your story which I call "up the mountain, down the mountain."WATCH THE SERIES: STORYTELLING STARSFor all 6 videos (3 group coaching calls and 3 one-on-ones), plus a free template associated with each (no forms required), visit https://jayacunzo.com/starsRESOURCES:Connect with Natalie on Linkedin and learn more about her company CapsuleSubscribe to my newsletter at jayacunzo.comJoin the Creator Kitchen membershipFollow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksI help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches and stories to influence, inspire, and drive results.After starting at brands like Google and HubSpot, I've helped organizations like Mailchimp, Salesforce, Wistia, and GoDaddy, plus dozens of individual authors, founders, execs, consultants, and creators with their storytelling and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi via jayacunzo.com

Welcome to one of the more inspiring episodes of the show! Entrepreneur and growth marketing expert Sarah Stockdale is one of the most nuanced, capable, and generous voices in the industry. When she shows up, she resonates, no matter what she's creating or where she's appearing. Today, both of us commiserate over being dedicated parents learning to be parents, informed citizens struggling with so many things in society, and being public voices with pressure to deliver ... all at the same time.This frames our conversation into the subtleties of storytelling. How do we show up when life is life-ing hard? How do we imbue the work with the right personal details to find the universal? And what happens when your public persona and your business results are intertwined?This is a special episode of the show for another reason too. I've partnered with Intuit Mailchimp as part of a limited series called B2B Storytelling Stars. You can watch as I coach 3 marketers and experts on group calls and 1:1s, helping them craft their premises, messages, and stories. Get all 6 videos plus a storytelling template, free and ungated, at https://jayacunzo.com/starsTo cap off the series, each storyteller will appear on How Stories Happen for their very own episode, featuring the story we began developing behind the scenes together. This is Sarah's episode, and you'll hear the story we workshopped during Storytelling Stars.WATCH MY LIMITED SERIES, STORYTELLING STARSFor all 6 videos (3 group coaching calls and 3 one-on-ones), plus a free template associated with each (no forms required), visit https://jayacunzo.com/starsRESOURCES:Follow with Sarah on Linkedin and subscribe to her newsletterLearn more about Sarah's career and her speaking on her siteSubscribe to my newsletter at jayacunzo.comFollow me on LinkedIn, Instagram, or BlueskyThis show is produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME, JAY ACUNZO:ConsultingSpeakingContactBooksI help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches and stories to influence, inspire, and drive results.After starting at brands like Google and HubSpot, I've helped organizations like Mailchimp, Salesforce, Wistia, and GoDaddy, plus dozens of individual authors, founders, execs, consultants, and creators with their storytelling and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi via jayacunzo.com

Have you ever considered that society might trust individuals more than your brand? If you're not thinking about influencers and community advocates in your marketing, you might be missing a huge opportunity to connect with your audience on a deeper level. Today we're diving into the power of influencers, the unique challenges of B2B advocacy, and pushing past fear in business. Host Greg Kihlstrom welcomes Chris Savage, CEO and Co-Founder of Wistia. Today, we'll explore how trust, community, and courage are reshaping the way companies approach their audiences. About Chris Savage Chris Savage is the CEO and co-founder of Wistia, a leading video platform that enables business teams to harness the connective power of video. After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan's living room in 2006. Wistia has since grown into a multi-million dollar business with over 120 employees and 500,000 customers. Resources Wistia website: https://www.wistia.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Chris Savage is a master at pivoting. He co-founded Wistia with his best friend in his living room, originally aiming to create an online filmmaking competition platform. When that didn't work, they shifted to portfolio tools and later to secure video hosting for businesses, which became Wistia's core offering. Chris wasn't afraid to turn down major clients like HBO when their goals didn't align. Despite running a $300k monthly loss and receiving multiple life-changing acquisition offers, he rejected them and took on $17.3M in debt to continue growing the business. In this episode, Chris opens up to Ilana about the highs and lows of building Wistia, how he made tough decisions, and what it takes to build a lasting business. Chris Savage is the CEO and co-founder of Wistia, a leading video-hosting platform designed to help businesses create, host, and analyze video content in a way that maximizes engagement and drives growth. In this episode, Ilana and Chris will discuss: (00:00) Introduction  (00:19) The Twists and Turns of Launching Wistia (05:02) Pivoting and Finding Success in the Unexpected (08:22) From Zero to Paying Customers (10:14) Rejecting an HBO Deal and Searching for Investors (14:51) How Focus and Authenticity Drive Success (18:02) Building a Serious Business with Fun Marketing (20:33) Learning to Make Tough, Risky Decisions (23:11) Chris's Secret to Balancing Creativity and Speed (26:34) The Struggle to Close Deals and Break Even (30:31) How He Pushes Through Hard Moments (31:05) Turning Down Life-Changing Offers (35:23) What Chris Learned from Taking Time Off (38:24) The Power of Building a Personal Brand (43:05) Why Wistia is the Top Choice for Video Marketing (46:17) Chris's Top Business Lessons Chris Savage is the CEO and co-founder of Wistia, a leading video-hosting platform designed to help businesses create, host, and analyze video content in a way that maximizes engagement and drives growth. A strong advocate for the Boston startup ecosystem, Chris is passionate about exploring unconventional paths in tech, entrepreneurship, marketing, video, company-building, and behavioral economics. Before founding Wistia, he contributed to an Emmy Award-winning documentary and, in 2009, earned recognition as a Top Young Entrepreneur by BusinessWeek. Connect with Chris: Chris's LinkedIn: www.linkedin.com/in/cjsavage Chris's Twitter: https://x.com/csavage Resources Mentioned: Webinar Wizard: https://wistia.com/webinarwizard  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

This is a special episode of the show. I've partnered with Intuit Mailchimp as part of a limited series called B2B Storytelling Stars. You can watch as I coach 3 marketers and experts on group calls and 1:1s, helping them craft their premises, messages, and stories. Get all 6 videos plus a storytelling template, free and ungated, at https://jayacunzo.com/starsTo cap off the series, each storyteller will appear on How Stories Happen for their very own episode, featuring the story we began developing behind the scenes together. Kicking things off is Shez Mehra, one of the world's foremost experts in sound and music used by brands to create memorable, cohesive experiences. He leads The 194 Group and has worked with Nike, Sephora, Google, Ford, Microsoft, and others. He's also a partner in the software company Raina Music, which helps retail and hospitality brands with their music experiences.Shez shares a moving story of the power of music, talks about his lifelong obsession with music and sound (and what we can learn from his years as a DJ crafting his sets), and together, we dissect the pieces of his signature story to get more specific, to pivot from a personal story to a relevant message to clients, and to stick the landing of a story well-told. WATCH THE SERIES: STORYTELLING STARSFor all 6 videos (3 group coaching calls and 3 one-on-ones), plus a free template associated with each (no forms required), visit https://jayacunzo.com/starsRESOURCES:Connect with Shez on X, Linkedin, and InstagramSubscribe to my newsletter at jayacunzo.comJoin the Creator Kitchen membershipFollow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksI help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches and stories to influence, inspire, and drive results.After starting at brands like Google and HubSpot, I've helped organizations like Mailchimp, Salesforce, Wistia, and GoDaddy, plus dozens of individual authors, founders, execs, consultants, and creators with their storytelling and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi via jayacunzo.com

Épisode 1229 : Aujourd'hui, on va parler des miniatures vidéo, ces petits accessoires graphiques qui portent la lourde responsabilité de capter l'attention et donner une bonne première impression aux utilisateurs des plateformes socialesMiniatures vidéo : est-ce que ça compte vraiment sur Instagram et TikTok ? Sur YouTube, on ne se pose même plus la question. Une bonne miniature, c'est presque aussi important que le contenu lui-même. 90 % des vidéos les plus performantes ont une vignette personnalisée. C'est le premier contact avec votre audience, l'accroche visuelle qui déclenche le clic.Mais qu'en est-il des autres plateformes ? Sur Instagram, est-ce que soigner ses covers de Reels peut vraiment booster son profil ? Et sur TikTok, faut-il miser sur une vignette travaillée ou rester dans l'esprit brut et spontané ?Le miniatures de reels sur Instagram c'est important ?On les trouve où ces covers de Reels ? Les photos de couverture ne sont visibles que dans des zones spécifiques comme Explore et les profils d'utilisateurs, et les Reels sont affichés dans les flux sans elles.Si on est concret les covers de reels ça sert surtout à soigner ce qu'il se passe du côté de notre profil Instagram.Aide à la différentiation /Premières impressions / Engagement des utilisateurs / Esthétique visuelleAttention aux marges de sécurités / Safe space—Des miniatures TikTok personnalisées ? Pour quoi faire ?Les miniatures peuvent jouer un rôle important dans la réception de votre vidéo, en fonction de la plateforme sur laquelle vous publiez. Sur Instagram, les miniatures jouent un rôle important dans votre apparence générale. TikTok c'est autre chose. Les utilisateurs s'attendent à un aspect brut et authentique de leurs vidéos. Des images trop soignées peuvent en fait nuire à vos performances. Les miniatures TikTok apparaissent sur la page Explorer, dans les résultats de recherche et sur les grilles de profil.Ajoutez des titres pour donner du contexte et correspondre à l'intention de rechercheCette stratégie permet de capter l'intérêt des utilisateurs et de les aider à trouver rapidement du contenu pertinent lorsqu'ils parcourent le flux. Choisissez une image attractive et qui donne envie de voir la suiteVous n'avez pas besoin d'une miniature personnalisée pour attirer l'attention, mais vous devez tenir compte de l'apparence de votre vidéo en tant qu'image statique.Utiliser des visages dans la vignetteLes publications sur les réseaux sociaux avec des visages ont tendance à bien mieux fonctionner que celles sans visage. C'est prouvé.Une étude de Wistia montre que les vidéos avec des miniatures incluant des visages humains ont 40 % de vues en plus (Source: Wistia, 2021).Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

As another year comes to an end, we often reflect backwards, because hindsight is 20/20. But what we don't often realize is that sometimes when you have that clarity of sight, you'll want to close your eyes, rub your temples, maybe let your head fall to the table. Because you're amazed at how you just… couldn't… see it. That was me, all year long, but I finally see clearly again, and I want you to avoid the same frustrating slog I endured between 2020-2023.That's why in this solo episode I'm sharing the two questions (and a quote) that made all the difference for me in 2024. I hope these will help you, too. I've lovingly crafted these questions for you, so that you can avoid years of the being stressed out, frenetic, reactive and busy without knowing what the heck you're doing. As for the quote? That's from the master.RESOURCES:Subscribe to my newsletter at jayacunzo.comJoin the Creator Kitchen membershipFollow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksI help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches and stories to influence, inspire, and drive results.After starting at brands like Google and HubSpot, I've helped organizations like Mailchimp, Salesforce, Wistia, and GoDaddy, plus dozens of individual authors, founders, execs, consultants, and creators with their storytelling and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi via jayacunzo.com

Signature stories aren't just stories you tell a lot. They're stories you'd sign your name to. In this episode, author and speaker Melanie Deziel shares a story that went from nerve-wracking to heart-wrenching the more she told it, as she found ways to tell it her own way (and as new details emerged from the story).Mel is my cofounder in our Creator Kitchen membership, and this interview was part of the miniseries that helped me pilot How Stories Happen. The thing is, when you pilot something, you're often piloting THREE somethings, so we should rethink the ways we actually test, validate, and improve those somethings. That's a lot of somethings, but hey, this episode has everything. Or at least a handful of really freaking good somethings. We're putting on display the hidden details, tiny choices, and emotional moments, as we seek to go beyond telling stories to instead BECOME storytellers.RESOURCES:Learn more about Melanie at her websiteSubscribe to Jay's newsletter at jayacunzo.comJoin Jay and Mel's membership program for business storytellers and service providers, the Creator KitchenFollow Jay on LinkedIn, Instagram, or ThreadsProduced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksJay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today's top thought leaders—because he believes in standing out through substance and stories, not hollow hype.A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.

Welcome to Truth, Lies & Work, the award-winning psychology podcast brought to you by the HubSpot Podcast Network. Join your hosts, Leanne Elliott, business psychologist, and Al Elliott, business owner, as they dive into the latest trends in B2B influencer marketing, the challenges of blending personal brand with professional communication, and, of course, we tackle your burning workplace questions in our famous Workplace Surgery. Segment 1: News Round-up Donald Trump's 2024 Election Victory We break down the psychological responses to Donald Trump's victory and the reactions from both sides of the political spectrum. Nike's ‘Company Lifer' CEO Elliott Hill's return to Nike as CEO after a 32-year career has sparked debate: Should companies promote from within or bring in fresh faces from outside? Encore's Innovative Overtime Savings Program We explore how Encore is helping their seasonal workers by introducing an overtime savings program that's boosting retention by 14%. Segment 2: Hot Take with Chris Savage Chris Savage, co-founder of Wistia, discusses his hot take on the rise of B2B influencers. He explains why B2B content creators are the future, sharing how these individuals, like Dave Gerhart and Scott Clary, are transforming the marketing landscape and why businesses should pay attention. Key points from Chris' Hot Take: The rise of B2B influencers and how they're reshaping marketing strategies. How content creators in the B2B space can have a meaningful impact on businesses. The future of founder branding in the B2B sector. Segment 3: Workplace Surgery Company Culture Post-Acquisition A listener's company was recently acquired by a larger firm, and they're seeing their company culture change drastically. Adapting to Green Initiatives A business faces a generational divide as younger employees push for faster green initiatives, but the older workforce resists change. Understanding a Jekyll-and-Hyde Boss A listener struggles with their boss's inconsistent behavior, switching from harsh and demanding at work to kind and patient in personal settings. Connect with Chris Savage: Visit Chris's company, Wistia Follow Chris on LinkedIn for updates and insights. Listen to his podcast Talking Too Loud for more on building human-centric brands. Support with Mental Health and Well-being If any of the topics in this episode have affected you, or if you need mental health support, please reach out to one of the following resources: UK: Mind offers mental health support and information. For those in distress, call Samaritans at 116 123 or email jo@samaritans.org. US: Contact the National Suicide Prevention Lifeline at 1-800-273-TALK or text HOME to 741741 to connect with a crisis counselor. Rest of the World: Visit Befrienders Worldwide to find a helpline in your country. Connect with Truth, Lies & Work YouTube: Truth, Lies & Work YouTube Channel TikTok: Truth, Lies & Work TikTok Instagram: Truth, Lies & Work Instagram LinkedIn: Truth, Lies & Work LinkedIn Connect with Al Elliott: LinkedIn Connect with Leanne Elliott: LinkedIn Email: Reach out at hello@truthliesandwork.com Book a Meeting: Schedule a meeting with Al & Leanne here.

About the Episode:Chris Savage is the co-founder and CEO of the video marketing platform Wistia. He is a key figure in the video content space and personal brand, having famously scaled his company to over $50M a year in revenue, without outside investors. Chris is also a content creator, regularly sharing insights from his entrepreneurial journey on LinkedIn and hosting the podcast Talking Too Loud.In this episode of “Uploading…,” Chris discusses the evolution of video content, the impact of AI on content creation, and the enduring importance of authentic storytelling. He also shares lessons learned from Wistia's growth, his content creation process and workflow, and strategies for building a strong personal brand as a founder.Today, we'll cover:- The evolution of video content and the impact of AI on content creation- The significance of trustworthiness and authenticity in an AI-driven content landscape- Adapting to audience expectations and leveraging various content formats- Chris Savage's journey as a content creator and the value of personal branding for founders- Strategies for creating engaging content, setting realistic goals, and avoiding burnoutWhat You'll Learn1. Evolution and Future of Video Content2. AI's Impact on Content Creation3. Personal Branding for Founders4. Content Creation Strategies5. Content Workflow6. Podcast Content Strategy7. Strategic Goal-SettingTimestamps00:00 Chris Savage's background and company04:51 Evolution of video tech and production06:59 Impact of AI on video content creation 13:53 Importance of content creation for founders17:44 Chris Savage's content funnel 20:14 Tips on getting started as a content creator22:41 Creating content for personal brand vs business brand25:34 Chris Savage's content workflow and team27:27 Strategies for growing a podcast31:44 Importance of goal framing on successEvolution of Video Tech: “Basically what keeps happening is that new technology comes out that makes it tremendously cheaper and easier to make video. And then the uses of video magnify and the expectations magnify." — Chris Savage, 00:05:17 → 00:05:27Role of Founders in Business Growth: “I think there's a good question every founder should ask themselves, which is like, what's the thing that I can uniquely do that is going to add value?” — Chris Savage, 00:15:22 → 00:15:35Trust in the Age of AI: "So I think while you should be using AI to aid in your content creation, you need to find ways to make sure that human beings that you can connect with are still really there." — Chris Savage, 00:10:10 → 00:10:23Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Savage - Co-Founder & CEO of Wistia

Wistia's Chris Savage joins Jessica this week to share what he's learned about leading, particularly in the wake of saying ‘no' to an acquisition. He talks transparency, modeling your behavior and attitude, and he and Jessica bond over lather-rinse-repeat communication.Do you have an ongoing work issue you need guidance solving? Or maybe you want to know how Patty and Jess would have dealt with a past problem. Share your stories and questions with our producers here.TruthWorks is hosted by Jessica Neal and Patty McCord. This episode was produced by Megan Hayward, and edited by Maria Passingham. . Our Production Manager is Kathleen Speckert. TruthWorks is an editaudio production.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"You have a real gift," we say to our storytelling heroes. But do they? Storytelling is a skill. Communicating with greater impact is a craft. It's not something anyone is gifted. It's something we all can master.Today, it's just me, Jay. Hello! I'm trying a solo episode, sharing my favorite trick for stronger ideas and stories.Be forewarned: this trick involves sharing your thinking publicly. Not “building in public,” as many like to talk about doing, but by aerating your thinking to sharpen it.So what “thinking” are you aerating? A very specific kind. To communicate in ways that resonate does NOT require you to experience a lightning strike insight or sensational story. This isn't about doing something grand and newsworthy either. No, this trick requires us to do something which our society doesn't often teach, but it's free and easy to start.RESOURCES:Subscribe to Jay's newsletter at jayacunzo.comJoin Jay's membership program for business storytellers and service providers, the Creator KitchenFollow Jay on LinkedIn, Instagram, or ThreadsProduced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksJay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today's top thought leaders—because he believes in standing out through substance and stories, not hollow hype.A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.***JOIN MY VIRTUAL BOOTCAMP: Design My Signature TalkHappening this November, I'm leading a two-day virtual bootcamp to help you design, package, and pitch your signature talk—the speaking product you can reliably deliver virtually or in-person, to evangelize your message, continually speak and get invited to speak thanks to how brilliant you are in the room, and generate spin-out business from the talk as well.Some talks are blog posts with a runtime. Other talks stir hearts and engage minds. Whether you're promoting a big launch or your overall business, your signature talk needs to be the latter.Learn more and see the full schedule at jayacunzo.com/signaturetalkSpace is limited. Register now.

It's time for a new edition of "Is This Anything?", the miniseries where friends and clients join me to work out new drafts and ideas for upcoming pieces and projects. In this episode, I help Justin Moore design his signature talk, beat by beat.Justin is the founder of Creator Wizard, which helps creators secure more and better brand deals to grow their businesses. Through trainings, coaching, and his signature course, Justin has made a name for himself in the creator economy.For both his book and for the next wave of growth that he sees for his business, involving a slightly new group of buyers, Justin wants to develop a talk capable of earning him the main stage, not just breakouts, where he's up against multiple speakers at the same time slot. Together, we work through a structure you can use to develop your speeches. We discuss the differences between breakouts and keynotes, virtual and in-person, and why Justin needs his "higher-order idea" or the idea BEFORE the ideas he's known for already, in order to inspire action in his audience and grow his business through speaking.It's a rare look at the speech development process with two established creative voices, with one entrepreneur playing coach and the other the vulnerable but committed student. I hope this is both enjoyable and useful to your speaking journey!RESOURCES:Learn more about Justin's business at creatorwizard.comGet a copy of Justin's book Sponsor Magnet, or join the waitlist now (coming in January 2025)Subscribe to Jay's newsletter at jayacunzo.comJoin Jay's membership program for business storytellers and service providers, the Creator KitchenFollow Jay on LinkedIn, Instagram, or ThreadsProduced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksJay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today's top thought leaders—because he believes in standing out through substance and stories, not hollow hype.A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.***JOIN MY VIRTUAL BOOTCAMP: Design My Signature TalkHappening this November, I'm leading a two-day virtual bootcamp to help you design, package, and pitch your signature talk—the speaking product you can reliably deliver virtually or in-person, to evangelize your message, continually speak and get invited to speak thanks to how brilliant you are in the room, and generate spin-out business from the talk as well.Some talks are blog posts with a runtime. Other talks stir hearts and engage minds. Whether you're promoting a big launch or your overall business, your signature talk needs to be the latter.Learn more and see the full schedule at jayacunzo.com/signaturetalkSpace is limited. Register now.

How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We're talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what's going to drive the most impact for your business.  Plus, don't believe what you hear about pre-recorded event videos. They might actually be the future of marketing events.  If you're looking to up your money management game AND build a brand you're proud of, this is the episode for you.  Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live Follow Taylor: LinkedIn: https://www.linkedin.com/in/taylorcorrado/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Today, it's a total treat as the one and only Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect a signature story. Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display.Seth is a world-renowned storyteller and thought leader, a legendary keynote speaker who helped disrupt the format, and the bestselling author of more than 20 books, including Purple Cow, The Practice, and This Is Marketing. His brand new book, This is Strategy, is available now.Together, Seth and I discuss his delightful story about recumbent bikes. This "super-story" has found its way into Seth's work repeatedly for over a decade. We discuss ‌the evolution of this story, how he conceptualizes status and affiliation, and why focusing on pedagogy as a storyteller is essential. Also in the episode: why the idea of your posture matters for storytellers, the role of the storyteller today (and why tiny stories make a big impact), and how can you make yourself, your work, and your stories truly stand out.RESOURCES:Learn more about Seth at his website and read his blogBuy a copy of Seth's new book, This Is StrategySubscribe to Jay's newsletter at jayacunzo.comJoin Jay's membership program for business storytellers and service providers, the Creator KitchenFollow Jay on LinkedIn, Instagram, or ThreadsProduced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksJay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today's top thought leaders—because he believes in standing out through substance and stories, not hollow hype.A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.***JOIN MY VIRTUAL BOOTCAMP: Design My Signature TalkHappening this November, I'm leading a two-day virtual bootcamp to help you design, package, and pitch your signature talk—the speaking product you can reliably deliver virtually or in-person, to evangelize your message, continually speak and get invited to speak thanks to how brilliant you are in the room, and generate spin-out business from the talk as well.Some talks are blog posts with a runtime. Other talks stir hearts and engage minds. Whether you're promoting a big launch or your overall business, your signature talk needs to be the latter.Learn more and see the full schedule at jayacunzo.com/signaturetalkSpace is limited. Register now.

Going from point solution to platform is no easy feat. On the latest episode of Talking Too Loud, Chris Savage and Brendan Schwartz dive deep into the intricacies of transforming Wistia from a video hosting and analytics website into a comprehensive video platform. Tune in to hear the challenges, strategies, and triumphs they encountered along the way. Highlights include:The origin story of Wistia's initial vision and early days.The shift from video hosting to a comprehensive video platform.Overcoming operational challenges and pivoting company culture.Key milestones and the impact of rapid product launches.Marketing strategies for shifting public perception from point solution to platform.Links to Learn More:Follow Savage on LinkedInFollow Brendan on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple!Leave us a review on Spotify!

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing. This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands.  Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 03:16 Turning Around Adidas: The Strategy 17:38 Under Armour: A New Challenge 20:33 Future Strategy and Vision 22:29 Understanding Consumer Pain Points 28:46 The Impact of NIL on Marketing 31:30 Simplicity in Marketing 34:24 Sustainable Fashion Movement Follow Eric: https://www.linkedin.com/in/eric-liedtke-890130115    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This week, we're joined by our first-ever recurring guest. The brilliant Ann Handley (WSJ bestselling author of Everybody Writes and globally touring keynote speaker) joins us for a very special episode of “Is This Anything?”, the mini-series, where friends and collaborators join me to work out new ideas, unproven drafts, and hidden ideas to see if it is, in fact, anything.But because it's Ann, we're renaming it Is This ANNything. Get it? Do you get it? (If you didn't like that, you're really not gonna like this episode…)First, we discuss a story we co-wrote on Threads, sharing back and forth posts to build on each others' previous ideas. Read that story here (you need to click into the first Thread for the threading to make sense. Oh, Threads…)Then, we share drafts of our newsletters, each at different stages, and workshop improvements.It's a refreshing look at two prolific writers and speakers (and one bestselling author!) in the middle of their process.Read Jay's final newsletter version here. (Ann has not written the draft publicly as of this episode's publish date.)Listen to Ann's first appearance on How Stories Happen as she dissects a published piece: “How do we all sign our work?” - Episode 3 with Ann Handley RESOURCES:⚫  Learn more about Ann at her website and subscribe to her newsletter ⚫ Follow Ann on LinkedIn and Instagram⚫  Buy Ann's book, Everybody Writes

Why is candor essential for a good story? How brutally honest should you actually be in sharing a story with the world? The great Chase Jarvis brings us into his story of self-discovery, with the many twists and turns his professional career has taken, as he works through how to best tell that story ahead of his next book tour. Starting in second grade when his entrepreneurial spirit was snuffed by his teacher, Chase works to find acceptance by pursuing the “best” path forward, before realizing that maybe it's not the best path for him. It's a story that's brutally honest, surprising, and carefully crafted so that listeners get an intimate look at the real Chase Jarvis and the themes of his book.Chase is an award-winning photographer, entrepreneur, and the author of “Never Play It Safe," and he's widely considered to be one of the leading voices advocating for the importance of creativity in work, life, and society today.Together, Jay and Chase extract the various blocks that create the flow of Chase's story, exploring what makes certain segments most compelling and how to best drive the story forward. They discuss how great stories are built, rather than experienced, and the importance of allegory versus illustration.Whether you're an aspiring author, artist or entrepreneur, this episode will compel you to slow down, reflect, and connect to your own unique path forward and all the stories that have shaped you and your work. RESOURCES:⚫ Learn more about Chase at his website, or listen to his podcast, The Chase Jarvis LIVE Show⚫ Follow Chase on X and Instagram⚫ Buy Chase's book, Never Play It Safe

What is a super-story? And how can you flex yours to fit different audiences, mediums, or conclusions? That's what we dive into today with powerhouse storyteller, Laura Gassner Otting.Laura takes us into a small story about her first time decorating a Christmas tree with her husband's family. Initially horrified by the chipped ornaments and tattered boxes, she grew to love these mismatched decorations. It's a story about finding meaning in often unexpected, imperfect places—and it's full of callbacks and insights helping LGO serve thousands of attendees at events across the globe where she speaks.Laura is a bestselling author, keynote speaker, and executive coach. She's a regular contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. She also served as a Presidential Appointee in Bill Clinton's White House, founded an international search firm, and has a superpower in seeing others' greatness and reflecting it back to them. Together, Jay and Laura discuss her effective use of "the specific," finding wisdom in frameworks, and how LGO draws from her time in politics to imbue her speaking with musicality. Plus, they talk about the importance of having rounded edges to end in stories, how to immediately become relatable to your audience, and the art of using callbacks.Whether you're an aspiring author or keynote speaker, executive coach or entrepreneur who teaches through content, this episode will motivate you to resonate more deeply with your stories as you show up to any audience, in any medium. RESOURCES:⚫ Learn more about Laura at her website and watch her viral TED Talk⚫ Follow Laura on TikTok or Linkedin⚫ Buy Laura's books, Wonderhell, Limitless, and Mission Driven 

Short and punchy, the strategic use of emojis, debunking spam filter myths, I am opening up the hood on EVERYTHING EMAIL in today's solo episode. What tools can you use to grade subject lines? How can you optimize your email strategy?  You'll leave this 15 minute episode with zero questions unanswered. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 00:43 The Importance of Email Subject Lines 01:24 Tip 1: Keep It Short and… 05:46 Tip 3: The Truth About Spam Filter Myths 09:36 Tip 5: Importance of Formatting 11:53 Tip 7: What to Test   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

On this mini episode of Talking Too Loud, Savage and Sylvie serve up their loudest takes (sans guest) on the virtues of digital organization, the latest iOS update and Siri, Atomic Habits by James Clear, and adopting new habits in general. They also get pretty loud about TTL heading back to HubSpot's INBOUND conference and the Wistia music video that's hot off the presses. Links to Learn More:Follow Savage on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard?Leave us a review on Apple! Leave us a review on Spotify!

Looking for innovative ways to stand out in your content marketing?    In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.   Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths.  Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live   00:00:05 - Co-founder of Lavender Talks Email Marketing and Community 00:03:49 - Building a Community-Driven Tech Company 00:05:31 - Building Community on LinkedIn: Tips and Tricks 00:15:05 - Playing to Your Strength: The Key to Successful Events 00:18:20 - Innovate Your Content with Familiarity 00:26:47 - Standing Out in a Commodified Content Market 00:33:39 - The Annoyance of Gated Content 00:38:20 - Connect with Lavender on LinkedIn 00:39:51 - How to Stand Out in Marketing   Follow Will:  LinkedIn: https://www.linkedin.com/in/williamallred/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Before comedians ever get a Netflix special, they have to run the gauntlet. Night after night, they're putting themselves out there in front of judgmental crowds and trying to win them over.Sometimes they bomb, sometimes they face hecklers, and what may be even worse: silence. Kathy Griffin once bombed so badly at a show in Montreal she said, “The audience was talking so much that they didn't know my set ended.” Ouch.But even after bombing the worst, comedians