Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast

Corporate speak sucks.Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (02:27) - Redefining professionalism (04:54) - Dave's journey (08:35) - How Dave's strategy generates leads (16:33) - First steps to being more yourself (23:01) - Why going "too" narrow is important (33:20) - Self-deprecation as a copywriting tool (40:41) - Picking the right fight (50:02) - Dave's last advice (54:48) - Top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

 Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.(00:00) - Intro (02:19) - Facebook funnel's story (07:42) - The difference between a funnel business approach and a real business (09:20) - The importance of the backend in a business (15:23) - The weaknesses of the influencer model (20:14) - The 5 Lightbulbs Framework (26:56) - How to implement the framework (31:55) - What is a good argument to sell your product? (38:14) - How to spot the right claim? (42:59) - The claim-proof model (53:01) - Summary (55:00) - Billy's top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

 In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (02:41) - Sara's pet peeve (05:24) - First actionable steps as a marketer (09:47) - How to find and convince the right people for content marketing (20:42) - Getting people involved (25:55) - When did you drive more pipeline (27:14) - Sara's content strategy process (32:15) - What's a cluster (35:01) - How do you decide on a cluster (39:11) - The difference between content strategy and editorial calendar (43:39) - How do you deal with the fear of judgment (48:24) - The difference between business in the US and the EU (50:52) - Sara's top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn. ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.It sounds a bit cliché, doesn't it?That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did. ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It's not about changing the price but how you show it.  ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.Some key takeaways: Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame. Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles. ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

 Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including:The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobsHow Paul made the leap from a successful corporate career to pursue what made him feel truly aliveThe unexpected truth about the relationship between money and the willingness to take risks in career and lifePaul's candid perspective on the challenges and rewards of trying to get paid for doing what you loveThe key realization Paul had about what makes work feel genuinely fulfilling and meaningfulIf you're looking to blaze your own unique career path and create a life that lights you up, Paul's experiences and insights offer valuable food for thought. His story challenges conventional notions of success and invites you to consider what really matters to you in your work and life.(00:00) - Intro (01:58) - What's Paul's core idea behind the Pathless Path (05:34) - The process behind the interviews (10:33) - Is money important to change career path (14:55) - How doing what you like can push your career (18:24) - Discovering what makes you feel alive (27:14) - The unconventional launch of The Pathless Path (31:36) - The importance of genuine connection with people (39:16) - What are your yearnings? (45:02) - Is the traditional script being overwrote (51:11) - Summary (52:48) - Top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

 In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs.(00:00) - Intro (02:04) - Reasons why you shouldn't start a community (yet) (09:22) - Andy's perspective on what's a community (10:52) - Tailoring your community to your personality and strengths (19:57) - Tips that will ignite your community (34:19) - The insider's guide to community management (38:06) - The power of hot seats (40:54) - Costly mistakes to avoid when building your community (44:11) - Attracting your ideal founding members (49:39) - Outro ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination.(00:00) - Intro (01:43) - Why you shouldn't take yourself too seriously! (05:52) - The improv secret to unleash your mind (08:33) - Jocelyn's journey through adversity (15:38) - What is at the epicenter of "The Brain Lady"'s method (21:04) - Practical case with Jocelyn's method (26:29) - Decoding the method (36:43) - Making changes that stick (43:44) - How to learn like a pro (insight from the animal kingdom) (48:45) - Jocelyn's Top Picks ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. In this episode, you'll learn:The essence of positioning in businessHow to transition from offering everything to everyone to finding an undiscovered, yet profitable, nicheHow to identify your skills and leverage them to make moneyResources and Recommendations:Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking."Improvisation and the Theatre" by Keith Johnstone"Thinking in Bets" by Annie DukeTopics Covered:(00:00) - Intro (01:33) - The importance of positioning in business (06:29) - Who can ruin your positioning? (11:06) - Why 99% of business is b*lls (13:10) - Leveraging experience and skills for career evolution (17:46) - Finding and mastering your niche (19:47) - Knowing when to specialize (23:17) - Embracing career changes (31:12) - Navigating niche market risks (45:49) - Emily's top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank. In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!Topics Covered:(00:00) - Intro (01:46) - The secret to niche success (04:13) - The risk of going too broad (08:01) - The top-down approach and the bottom-up approach (11:21) - Practical case of going ULTRA-NICHE (13:45) - How to validate your niche (17:31) - How to know your positioning is right (22:10) - The power of positioning precisely (30:30) - Market research for positioning (33:17) - The significance of words in positioning (48:29) - What marketers should learn today (52:58) - Top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure. In this episode you'll discover: The creative process of composing musicThe importance of discipline and belief in your workSocial media practices to grow your audienceTopics Covered:(00:00) - Intro (01:18) - Who is Zeke Sky? (03:03) - People's perception of the world of metal music (08:25) - Debunking the misconceptions about composing music (12:41) - Zeke's inspiration to compose (15:14) - The creative process of Zeke Sky (22:51) - Zeke Sky's life before the pandemic (28:45) - Building a powerhouse brand in a challenging environment (35:26) - Tips to grow your audience on social media (44:43) - The psychological impacts of growing your audience (48:48) - Outro ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man. His satirical humor made him sell out most of his shows touring in the UK and Ireland.Topics Covered:(00:00) - Intro (01:45) - The price of not following your guts (06:51) - The benter Dublin vs Cork (09:15) - The turning point for success (15:22) - The eureka moment (17:04) - Swimming upstream (20:39) - The importance of self-awareness (23:31) - What coming up to success looks like (27:23) - The art of mixing conventions (33:12) - Being successful and unknown (37:26) - The SpongeBob phenomenon (43:10) - Staying true to yourself (49:15) - Outro ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Matthew Lesko, America's #1 grant expert known for always wearing a question mark suit, will help you carve a niche for yourself in a super boring and "professional" industry by "throwing your own party." For over 48 years now, Matthew has been helping Americans get free money. He has also written 100 books on how to get money from the US government.Topics Covered:(00:00) - Intro (01:24) - Throw your own party (06:12) - The wild ride of a financial advice guru (11:45) - Money, misery, and crazy suits (22:28) - Dress up in a cheese suite (32:14) - Heart over hate (40:38) - Fail, love, repeat ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Scott Dikkers, the founder of the world's first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed TV projects that sold to MTV and Comedy Central, won over 30 Webby Awards, and now teaches others to be funny at howtowritefunny.com.Topics Covered:(00:00) - Intro (01:47) - The invisible architects of humour (07:11) - Anonymity over fame (15:56) - How Jim's Journal broke the mould in comic strips (20:59) - How to take context and f*ck with it (29:54) - Why churning out ideas beats polishing them (36:17) - How to keep your creative identity unspoiled (41:51) - “You have to fall in love with that idea” (47:26) - Work, passion, and living a fulfilling life (48:48) - Where can you find Scott? ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.Topics Covered:(00:00) - Intro (01:10) - A crusade against euthanasia and corporate America (05:48) - A new approach to animal welfare (08:59) - The affordable solution to pet care (10:28) - Why nonprofits struggle to revolutionise veterinary care (15:10) - Challenging conventional workplace wisdom (17:35) - Staying true to the cause (19:20) - How sticking to your niche can save your career and sanity (23:40) - Keep it simple in a complex world (28:00) - How a simple promotion turned into a consumer confusion catastrophe (29:44) - Customer service lessons from Southwest Airlines and Chick-fil-A (31:30) - The unconventional way to create a culturally rich workplace (34:12) - Stacey's resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

In today's episode, you will learn how the most charismatic and no-nonsense consultant in the tech marketing space has built a 7-figure business, flying solo. The story goes like this.On December 15, 2017, an email from a Canadian friend landed in my inbox, “If you're looking for suggestions for upcoming interviews, have you looked into April Dunford? She's a marketing executive who's now focusing on consulting practice and positioning for startups. At every conference I've heard her speak at, she has literally blown everyone else out of the water. She's got a unique mix of saucy wit and laser-sharp insight honed over years with the big boys of the tech space. And I think her communication style would lend itself well to your approach to interviews.”And so I did interview her. Twice. Then, I watched from the sidelines as April rose to the top of the B2B marketing world.But I never got to ask the questions I REALLY wanted to ask her… Mainly: “How did you do it? How did you become the most famous B2B marketing expert in less than five years?”Until today…Topics Covered:(00:00) - Intro (03:05) - Starting a business on the right note (03:49) - April's journey to positioning consulting (12:20) - Scattered engagements, impact concerns, and a beachside epiphany (13:00) - April's ultimate business aspirations - best work, good people, fair compensation. (14:38) - Shifting focus and finding prowess in positioning (15:27) - Tips for identifying unique skill set and honing specialisation (18:41) - Refining engagements, focusing on B2B, and vetting potential clients. (24:00) - Methodology over execution, simplifying messaging, and speeding time-to-value (33:00) - Expanding reach via public speaking, social media, and the release of a game-changing book (39:00) - How April transformed her client base from smaller startups to pre-IPO companies ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Chrissy Flanagan is an innovative and weird political adviser turned "Sausage Queen" and founder of Chaotic Social. After her long-term relationship ended, Chrissy sought new connections in a pottery class but found herself feeling isolated. This inspired her to create a unique social platform for adults to meet and bond over unconventional hobbies. Chrissy's classes, ranging from creepy doll making to beginner's stand-up comedy, are more than just learning experiences; they're a novel way to develop friendships in adulthood. Her approach is a breath of fresh air in adult socializing, making her a visionary in creating new forms of community.Topics Covered:(00:00) - Intro (01:45) - From political playgrounds to 4 AM faxes (06:47) - The incredible journey of Sydney's most weird entrepreneur (08:36) - How embracing your true weirdness can lead to unassailable success (12:18) - ADHD? Autism? No problems (20:55) - The radical social experiment in community building (26:38) - The art of inclusion and exclusion in marketing (33:20) - Chrissy's marketing genius behind the sausage factory (36:38) - Transforming failure into a unique social phenomenon (43:37) - How to turn a pub, choirs, and sewing classes into a social sensation (51:41) - From obscurity to viral sensation (57:55) - The surprising marketing strategy ignored by adults but mastered by kids ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

A mother of three and author, Rosey Davidson is the Founder and CEO of Just Chill Baby Sleep, a UK-based infant sleep consultancy specialising in straightforward, no-BS advice for parents. Starting her business from her kitchen table, Rosey won over celebs, grew to 300k fans, and has risen to become the UK's top Sleep Consultant.Topics Covered:(00:00) - Intro (02:46) - About Rosey Davidson and her business escapade (06:30) - Identifying the right audience: strong pain points and urgent needs vs those with "nice-to-have" products or services (08:17) - Adapting and transitioning your business model in response to market changes (08:51) - Leveraging targeted marketing in local communities (11:13) - Agility and prompt response to market demands as success facilitators (19:03) - Leveraging intuition and confidence for business success (30:30) - Building relationships with influencers (36:28) - Understanding and nurturing your audience ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Richard Shotton is a pioneer in applying behavioural science to marketing. He started his career as a media planner, handling esteemed accounts like Coke, Lexus, and comparethemarket, before founding Astroten, a consultancy dedicated to leveraging behavioural science in marketing.With a robust twenty-three-year tenure in the marketing domain, Richard has been instrumental in helping brands such as Google, Mondelez, and BrewDog navigate their challenges. His book, "The Choice Factory," has captivated readers in fifteen languages, teaching how behavioural science holds the key to resolving business challenges. Following this success, his latest book, "The Illusion of Choice," was released in March 2023, further cementing his influence in the field.Adding to his accomplishments, Richard attained an associate position at the Moller Institute, Churchill College, Cambridge University, in 2021, affirming his dedication to advancing the understanding and application of behavioural science in academia and the marketing landscape.Topics Covered:(00:00) - – Intro (03:00) - – Human present and concreteness biases (04:31) - – Case study of industries navigating the human bias (11:20) - – The power of specificity (17:00) - – The "Red Sneakers Effect” (19:00) - - Breaking conventions and status perception (29:00) - – The declining use of humour in marketing (34:49) - – The importance of concreteness (38:30) - – The power of framing in marketing (44:16) - – The peak-end rule in advertising ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Meet Erica Schneider, the incredible force and wordsmith phenomenon who's reshaping the marketing world with her authentic, no-BS approach. As the former Head of Content at Grizzle and current Co-Founder and Instructor at Power Your Platform, Erica's impact on the industry is undeniable. With over 3 million words under her belt, she's a revolution in action. Her anti-bro, anti-clickbait stance is not just refreshing; it's a breath of fresh air in a market often clouded by gimmicks.Topics Covered:(00:00) - Intro (03:33) - Bros, barbells, and bullsh*t (05:01) - The hidden pitfalls of online templates (07:49) - Branding vs platform (15:32) - The raw and real guide to being yourself in a world of fakes and sales pitches (20:53) - How to push through fear and f*cking post something (23:18) - A no-BS guide to discovering your true talents (27:15) - From self-discovery to mastering the art of writing (30:15) - How to win the internet with your writing (32:24) - Be specific in a world of boring broadness (34:14) - Double your email game (36:12) - Crafting the perfect pitch (38:04) - Balance intent, storytelling, and real engagement (40:39) - The bold truth about starting before you're ready (43:13) - Erica's top three resources (44:13) - Where can you connect with Erica? ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

There's nothing wrong with setting up a community and making money from it, but it should never be built with that at the forefront, otherwise, you run the risk of it becoming a cesspit of spam, pyramid schemes, and affiliates. A community is in no way a sales funnel – it's a place for people to connect, talk, and network.Today, we're joined by Lottie Unwin, Founder of Up World & Brand Hackers, to discuss why she set up her community, how marketing has impacted her life, and the lessons she's learned from her extensive career in the industry. She also delves into her organic growth plan, which turned out to be rather successful!Topics Covered:(00:00) - Intro (01:52) - Communities are set up for the wrong reasons (07:08) - Revenue streams through business and communities (09:19) - Lottie's career history (16:43) - Lottie's first community (21:01) - What confidence means to different people (24:02) - Honesty on LinkedIn (a rare thing) (31:45) - An organic growth plan (34:40) - Renaming the company ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water. After Hurricane Katrina, Simone Bruni lost everything – her job, her home. Now, she's the Founder and President of her very own demolition company: Demo Diva. Through genius marketing, and having the confidence to step into a stereotypically male-dominated world, she took the industry by storm and made something incredible out of nothing. Topics Covered:(00:00) - Intro (01:20) - How marketing tells a story (03:26) - Starting anew after losing everything (07:24) - The first six months of Demo Diva (10:51) - What is a demolition business? (14:58) - The biggest marketing lesson after 10 years (17:02) - Starting a business with just $250 (22:01) - The branding of Demo Diva (30:02) - The demolition competition (32:38) - Tips to grow your business (34:36) - Diversity is your strength, not your weakness (38:05) - Where Demo Diva is now ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and probably crazy decision, including a complete team restructuring, he turned his business around. His name? Jonathan Goodman. The Founder of Personal Trainer Development Center and Author of Ignite the Fire joins me today to share how he managed to save his business and reach success.Topics Covered:(00:00) - Intro (02:35) - The Obvious Choice (04:50) - From fitness mentor to million-dollar empire (06:21) - Ego, pandemic profits, and lessons learned (14:58) - The absurdity of chasing profits without a plan (18:59) - Embrace the basics and stay consistent (23:00) - One seminar, DVD, or online course at a time (26:56) - Make yourself the star of your brand (33:49) - The art of reinventing success (39:53) - Play your own game to beat Michael Jordan ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there's no one better for me to talk to this week. Topics Covered:(00:00) - Intro (02:55) - The story of the 1-Page Marketing Plan (06:05) - Business people and marketers should do… less marketing? (10:07) - The process of writing a book (14:37) - Allan's simple email marketing strategy (19:13) - Your marketing is part of your product (21:35) - What do we mean providing value? (26:26) - Niching down (29:18) - The difference in caliber between clients (33:25) - How do you buy back your time? (43:45) - Getting yourself out of the delivery (52:06) - End ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Even industry experts in any field struggle with public speaking; it's not something that comes naturally to everyone, so don't feel disheartened or embarrassed over it. But how do we turn that very fear and anxiety into confidence? Nausheen Chen, Public Speaking Coach at Speak as a Leader, is an absolute legend in the world of public speaking who turns anxiety into confidence within just eight weeks.As luck would have it, she's also my guest on today's episode!Topics Covered:(00:00) - Intro (02:30) - Public speaking: a misunderstood term (04:05) - Mastering the art and skill of public speaking (06:35) - Mental health and public speaking (10:53) - The first step towards mastering public speaking (16:03) - The magic three (20:10) - Approaching public speaking as a brand (24:59) - The importance of using your voice (30:02) - Non-native speakers: don't do anything you're not comfortable with (31:36) - The easy one: body language (34:49) - When do you interact with the audience? (36:36) - Building a personal brand (39:08) - Advice for newcomers ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Forty-hour work week? Sack that off. Our recent guest is here to tell me how he achieved pure financial freedom and runs a $400k business working just 3-5 hours a week, all whilst doing away with the concept of charging money for time. I know, I know, it sounds too good to be true, but all amazing stories start off that way.Jonathan Stark is the “ditching hourly” guy, where he teaches independent professionals how to make more money without working more hours. Topics Covered:(00:00) - Intro (02:55) - Who is Jonathan Stark? (05:35) - Time is more important than money (10:07) - Consulting to coaching and how it changed Jonathan's life (14:32) - Trading time for money is idiotic (18:03) - Moving from B2B to B2C (21:45) - The torture of making email lists (26:59) - A fascination with micro-economics (28:40) - The only two things Jonathan tracks (33:12) - Using AI to help with your work (34:18) - Advice for new startups (37:30) - Technology that isn't owned by anyone (44:40) - The patterns you'll fall into after writing everyday ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

What exactly is the stair-stepping approach to succeeding in business? Founders and Co-Founders alike all share similar struggles, no matter what industry they're in. Whether it's SaaS, marketing, or eCommerce, there are universal obstacles they all have to overcome. Corey Haines is the Co-Founder of Conversion Factory which, in their own words, is ‘the only product marketing agency for growing SaaS teams accessible on a subscription.' He's an impressive guy with an extensive career in marketing, and most importantly, he cuts through the bullsh*t, and he's not afraid to be open and honest about his entrepreneurial struggles, a breath of fresh air in this ‘grindset' society.Topics Covered:(00:00) - Intro (02:02) - Are you in danger of burning out? (05:03) - What is the stair-stepping approach to success? (08:45) - Start learning in public (14:28) - No one is a genius, our skill sets are rather imbalanced (18:20) - Have a direct line of communication with your audience (26:46) - Keep going, even when it's rough (29:23) - Entrepreneurship and survivorship bias (35:34) - You've gotta niche down! (39:55) - Can you become a billionaire in a small niche? ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, she sheds light on the complex factors influencing buying decisions.Having captivated an audience of 123K followers on Twitter and 60K on LinkedIn, Katelyn stands out. Learn from Katelyn's insights and transition from simply targeting customers to deeply understanding and resonating with their buying motivations.Topics Covered:(00:00) - Intro (03:25) - Stop feeding your ego, start filling your wallets (11:08) - How to spot the next big social media trend (13:04) - Hacking the halo effect: How cognitive biases shape our world (19:45) - Make your audience fall in love with you (21:35) - Marketers are sick of marketing bullshit (26:39) - Are you sabotaging your content strategy? (29:37) - Do you really think your business will ever be perfect? Think again! (32:13) - How to authentically connect and build on social media (40:50) - Win over your hot 5% prospects without the obvious sales pitch (46:11) - The 7 F's to capturing your audience's attention ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.Topics Covered:(00:00) - Intro (01:33) - Customer personas need to die: sorry not sorry (04:29) - Ever wondered why you just bought that? (08:04) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs (13:39) - Betty White's secrets: How to align marketing with actual consumer use (16:34) - Stop playing marketing bingo and start playing chess (18:21) - This is what your selling should start with (21:53) - The struggling moment revelation: decoding true consumer intent (25:13) - It's stories, not stereotypes, that sell (32:25) - You think you know, but you have no idea: the unseen forces driving purchases (35:47) - How game theory beats economics every time (37:37) - Picking your winning selling strategy (39:53) - Why your perfect employee might be working at Chipotle right now (42:44) - Are all your life choices a lie? ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

This is a bonus episode courtesy of my brother from another British mother, Phill Agnew, host of the Nudge Podcast.Turns out, there's a winning formula that turns any trailer into a blockbuster smash hit.And today, Phill reveals what it is.He's spent way too long watching trailers, and way too much money creating his own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.- Blindsight book https://www.popneuro.com/book- How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A- Auralnauts backing music: http://bit.ly/3TWGeGe- Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.Wiemer Snijders, a sought-after guest lecturer across Europe's elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.Topics Covered:(00:00) - – Intro (01:27) - – “The Banana Distribution”: How to decode your customer's buying patterns (08:29) - – Forget the 80/20 rule: Learn the real customer distribution (11:55) - – Are overspending on the wrong customer segment? (18:32) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior (21:18) - – Should loyalty and retention be your Holy Grail? (24:22) - – How to smell the BS in marketing reports (29:30) - – Wiemer's 3 evidence-based marketing resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Step into the arena with Erika Klics, “a self-proclaimed SaaS nerd, unapologetic LinkedIn addict, and Job Search Strategist for the Tech Industry”. With a track record of spearheading talent drives for powerhouses like Zapier, she's not your average strategist; she's the real-deal guide for cutting through the cluttered job market.In this episode, Erika spills the beans on landing top-tier marketing roles in a highly competitive field. If you're a marketer tired of fluff and looking for a clear path to success, this episode is your no-bullshit battle plan!Topics Covered:(00:00) - Intro (02:12) - The Art of Job Search: Beyond Just Selling Yourself (08:12) - Erika's Pro Tips: Turnaround Skills and the Secret to Success (10:13) - The Personal Blueprint: Define Your Desire and Showcase Your Strengths (11:30) - Sniper's Approach: Pinpointing Roles and Skills That Count (17:55) - The Interview Ace: Deploying Success Stories as Your Secret Weapon (22:01) - How to Convey Your Wins: The Habit Every Job Seeker Must Cultivate (29:00) - No More Holding Back: The Assertive Mindset Revolution in Job-Hunting (34:20) - The 100% Fit Fallacy: Why the Hustle Never Stops (36:55) - The Golden Query: The #1 question to ask in an interview (38:46) - The Job Seeker's Toolbox: Essential Resources and Communities ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Ready to be the Don of content entrepreneurship? Sit with Joe Pulizzi, the man who wrote the playbook. No B.S., just raw, actionable steps to dominate.Learn the common pitfalls, nailing your audience, and the "listening post" tactic. It's not just an episode; it's your roadmap to being the godfather of your content empire.Topics Covered:(00:00) - Intro (01:38) - The Kardashians and beyond: How to identify real content creators (02:48) - Did Joe Pulizzi really invent content marketing? (04:12) - Generic content needs to die: Embrace the tilt or stay silent (07:00) - Is more always better? (the quality-quantity debate) (11:35) - Identify your target audience (13:52) - How to find your unique spot in a crowded market (16:11) - The secrets to spotting the next big thing (18:32) - The "listening post" strategy: How to grasp your audience's needs (20:30) - How to craft your unique content mission for max impact (23:27) - Finding your groove: Picking the perfect platform for your stories (26:35) - Trimming the fat: Prioritize finances in your content journey (29:50) - The ultimate guide to monetizing content (32:22) - Summarizing what Joe shared with us today ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Strap in as we dive into the gritty underbelly of podcasting, with hosts who've been in the trenches for years: Phill Agnew from Nudge (UK's top marketing podcast) and yours truly. We rip apart the myth that a few spare hours a week can make you a podcast sensation, explore the high-wire act of balancing a full-time job and a side hustle, and unearth the kind of grit it takes to keep the mic hot for years. This episode is your wake-up call—it's not just about time; it's about how much of your soul you're ready to invest to grow your audience and get to 1M downloads and beyond.Topics Covered:***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer.Topics Covered:(00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles) (03:37) - What is evolutionary psychology? (06:43) - Rational vs. irrational: what it means for marketing pros. (07:53) - Upside vs. downside bias (11:29) - Humans are built to be tribal (14:45) - Why stories help us to survive (19:18) - The best thing you can do to really understand your customers (22:47) - Don't do this when doing market research (30:01) - Why humans always need to pick a side (31:27) - Why conspiracy theorists and Mercedes drivers have in common. (34:37) - Why it sometimes makes sense to make things harder to get (36:51) - The "Pretty Woman" effect or why we're willing to suffer for the group (41:06) - Your editorial tone can't be accidental ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for.Eden's an ace at unearthing deep-seated desires through brand archetypes and spinning them into a messaging web that catches customers rather than scaring them off.Topics Covered:(00:00) - Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging (01:57) - Can good copy fix any conversion issues? (04:47) - The subtle difference between conversion copywriting and direct response. (09:09) - Step 1: Get in the buyer's mindset (16:30) - The 12 brand archetypes (17:33) - Louis' pet peeve about Apple as marketing case study (19:02) - Step 2: Which brand archetype to choose (22:18) - Pay attention to what's NOT being said (26:10) - Step 3: Get inspired by celebrities or brands (29:14) - What's a strategic narrative? Definition and examples. (36:13) - Resources mentioned by Eden ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

I chat with Vicky Quinn Fraser about the vital role of human creativity in writing, even in an AI-dominated world. Vicky emphasizes the significance of micro books, going beyond short-lived blog posts and offering an in-depth exploration of ideas. She shares her belief that a good book should challenge readers' thoughts and offer fresh perspectives. She believes writing isn't about perfection, but starting, accepting initial drafts, and improving over time.This is not your typical writing 101 - it's a heart-to-heart about the art and soul that AI just can't touch.Topics Covered:(00:00) - How to Write a Business Book with SOUL (AI Can't Touch This!) (01:24) - Don't write a book if... (05:56) - Step 1: Figure out what YOU want to say (the author's journey) (09:08) - Don't forget to add this element to your business book (11:48) - The one question to ask to figure out your point-of-view. (12:56) - Step 2: Who's going to read that book? (The reader's journey) (17:31) - Step 3: Figure out the reader's journey structure (20:13) - Step 4: 3 surprising ways to beat writer's block (24:01) - Chapter 9 (30:51) - How long does it take to write a book? If you've got 20 minutes a day, you can write a book (32:26) - Step 4: What to do once your first draft is done (33:45) - Step 5: Editing your book (35:14) - Step 6: The group of people who must read your draft, especially when you can't afford an editor (37:32) - The 10-minute trick to handle "harsh" feedback (38:46) - What's the point of writing a book now that we have AI tools? (42:56) - Vicky's recommendations ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name. Topics Covered:(00:00) - How To Create Brand Names That STICK (01:55) - What does Alexandra think of the name "Everyone Hates Marketers?" (02:14) - Are memorable brand names only for "non-boring industries?" (05:32) - The surprising reason why you should never use focus groups for testing names (07:10) - Specific examples of brand names that would have been killed by focus groups (08:34) - People tend to struggle with names that are mispelled (09:26) - Brand names that result in an eye-roll (10:15) - The surprising faux pas that can limit your growth potential and confuse customers (11:23) - Everyone hates... super clever names (13:48) - The least boring name, ever? (14:21) - If you're working at a tech company, avoid this. (15:03) - You're not going to be there to explain your name... So don't be smug about it. (15:42) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today (17:37) - The ultimate acid test for your brand name (20:21) - Step 1: How to come up with an emotional brand name (25:47) - Step 2: Find words. Lots of them. (31:27) - The longest lasting brand investment to make (33:28) - How the general public reacted to the "Spoon Me" name (35:18) - How a racy brand name can backfire (37:18) - Step 3: Come up with TONS and TONS of names (40:49) - What Alexandra recommends to learn to stay ahead (42:19) - The top 3 resources shared by Alexandra ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

"I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!!"Content marketing powerhouse Amanda Natividad joins me to discuss how to create "Oh sh*t, that's good" content. She's the VP of Marketing for SparkToro (Rand Fishkin's latest baby). She has ten years of experience in marketing across many, many different fields. But don't call her an influencer.Topics covered:(00:00) - Creating Content That Screams 'Oh Sh*t, That's Good!' (5 Steps) (01:34) - The problem with our obsession with algorithms (02:31) - Choosing between high-quality content and "clickbait" content (09:24) - How does Amanda seem to "do it all?" (12:46) - A typical week for Amanda (13:54) - Preparing a few pieces of content (16:20) - Where does Amanda store her content ideas? (17:39) - The difference between "Oh shit that's good" and "Oh shit that's nice" (21:04) - How does Amanda lean on her intuition? (21:52) - How to turn ideas into actual content? (23:34) - How does Amanda write such good content? 4 insights. (27:52) - Using templates vs. heuristics (28:34) - The ONE question to ask yourself when creating content (30:39) - Amanda's writing process (31:23) - SparkToro's social media calendar (32:36) - Trying to "ship something" every day (34:49) - How to get most out of the content she produces? (38:53) - Amanda's involvement in SparkToro's strategy (41:50) - Top 3 resources recommended by Amanda (43:16) - How to connect wiwth Amanda ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

"Your brand voice should be like a fart in a lift... Absolutely, inescapably, everywhere."This quote sets the stage for this episode with Bethany Joy, a brand voice strategist. We talk about finding your voice as a brand and making it stick, the symptoms of a poor brand voice, the importance of authenticity, and how to embed your voice into your business. Tune in to learn how to find your brand's voice and make it... absolutely, inescapably, everywhere.Topics covered:(00:00) - Intro (01:10) - Main symptoms of a poor voice (03:22) - Why a good brand voice is like a fart in a lift (05:36) - Third mistake: leaning on the wrong things (06:39) - Values = bullshit (07:17) - Specificity ftw (08:26) - You already have a voice (unless you use interpretative dance) (10:20) - Why your voice can't be dictated by your customers (14:00) - First step to redefining your voice: audit (18:10) - Why getting an outside perspective might help (21:54) - Secondn step to redefining your voice: competitors (23:26) - Third to step to redefining your voice: see & feel (30:39) - How to define a brand voice parameter (34:46) - Examples of brand voice parameters (38:22) - Fourth step to redifining your voice: roadmapping (41:04) - How to get decision makers on board (43:20) - Proving ROI for brand voice work is a b*tch (47:50) - What should we learn today that will help us in the next 10, 20, or 50 years? (48:41) - Top 3 resources Beth recommends (50:19) - How to connect with Beth ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

In today's episode, we pull up a chair with David Baker, "the expert's expert." Watch out for the siren call of unhealthy practices — the slim profits, the trickle of referrals, the specter of ennui. Baker, armed with the wisdom earned across multiple consulting battlegrounds, teaches us the potent duo of listening and insightful questioning. Draw from the well of Baker's knowledge as he shares battle scars and trophies from his dynamic career. Topics covered:(00:00) - Intro (05:03) - Building a healthy consulting practice: asking the right questions (09:50) - Identify triggers for potential clients (20:14) - Be a liberating force, not an occupying force (24:37) - Building trust through question gaps (30:57) - Why expertise is largely defined by irrelevance (31:41) - Categorize your knowlege so it becomes a mathematical model (34:26) - The deeper your expertise, the broader your interests need to be (40:08) - Turning knowledge into models (47:04) - Keeping your mentalh health in check (53:12) - What should you learn today that will help you in the next 5, 10, 50 years? ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

In this episode, we dig our heels deeply into our strokes of brilliance and return to our native instincts. Our guest, farm animal whisperer, K-pop fan, and brain-dead ex-entrepreneur, Ryan Kulp, ruptures conventional thinking by leveraging our emotional and analytical brains to quiet our inner imposter. Ryan challenges our forethought and unearths the magic in spontaneous thinking to cultivate meaningful products. He unveils practical strategies for creating things (and selling them) within 24 hours.Topics mentioned:(00:00) - How to Create Things People Want to Pay For in 24 Hours (Or Less) (03:22) - Build quickly using intuition (07:18) - System 1 thinking (09:13) - B2C mindset (16:44) - What to tell people to get them moving (23:49) - About time (33:00) - Ruthlessly prioritize your project scope (42:50) - Learn quickly (46:53) - RCP vs. ICP (51:50) - Anti-climactic launch ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

In 2023 a weary customer goes missing in the thickly wooded forest of deceased, indistinguishable marketing agencies. All that can be found are decrepit and horrifying websites with ghastly logos, zombified PPC, and the rotting smell of putrid SEO.In today's horror story, there are no safe spaces in the light; instead, we must summon the Dark Horse and ride into the darkness. Cover your eyes as we speak with John Keating and Jennifer Sloan on how polarizing your brand and slashing away the status quo can lead to spine-chilling marketing that buries your competition alive.Topics Covered:(00:00) - S3005-Jennifer and John (01:38) - Why are most agencies so fucking boring? (05:31) - What the previous website looked like (08:37) - How market research was done (13:58) - Internal pushback (17:06) - Batman inspiration (20:36) - Anti-hero approach (23:16) - How did John get Jennifer on board? (27:55) - How was the new narrative created? (34:57) - Getting negative feedback on LinkedIn from a client (39:38) - Direct mail campaign pushback (43:50) - What was the mood like during the rebrand? (46:12) - What happened when the new brand went live? (49:53) - Did the agency go bankrupt? (51:52) - Top 3 recommended resources (55:28) - How to connect with Jennifer and John ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge.  Topics Covered:[00:01:01] Messaging vs. copywriting.[00:04:11] Message market fit. [00:11:55] Articulating Unique Value.[00:15:18] Outstanding messaging examples.[00:21:42] Messaging strategy and market fit.[00:27:00] Positioning and key problems.[00:29:11] What we hate about the industry.[00:32:25] Voice of customer research.[00:35:28] Customer value and transformation.[00:39:23] Messaging map structure.[00:43:06] Messaging strategy framework.[00:47:18] Centralized hub for visual images.[00:49:21] Centralized messaging framework.[00:53:39] Finding the negative space.[00:56:09] Elevator pitch research.[01:00:15] Effective communication as a skill.[01:03:35] Copywriting and LinkedIn.***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans.Topics Covered:(01:33) - Brain-Friendly Marketing Strategies. (03:31) - Principle of reciprocity. (11:37) - Autonomy bias in behavior. (12:44) - Marketing with illusion of control. (15:42) - Illusion of choice in marketing. (19:08) - Rhyming phrases for credibility. (22:46) - Autonomy bias examples. (26:18) - Rational vs irrational needs. (29:02) - Rhyming phrases in marketing. (31:19) - Cognitive fluency in marketing. (35:18) - Simplifying language for credibility. (39:26) - Priming and spending behavior. (41:30) - Pain of paying and priming. (45:19) - The Goldilocks effect. (47:01) - Magnetic middle and Goldilocks effect. (50:55) - Redesign project failure. (52:49) - Unconventional credit card marketing. (56:45) - Autonomy bias and memory. Resources Mentioned:Influence: The Psychology of PersuasionNancy Harhut's book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive ResponsesThe Brainy Business PodcastBrainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingHBT Marketing***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

In this episode, I chatted with Sam Conniff, the creator of Uncertainty Experts. We dove deep into why it's so crucial to acknowledge and handle life's uncertainties. Sam also shared his unique approach to understanding uncertainty. One of the highlights was learning about his partnership with a science lab focused on making more thoughtful choices during unpredictable times.Topics mentioned:[00:01:41] Coping with uncertainty.[00:04:22] Uncertainty Expert framework.[00:07:00] Taking risks in marketing.[00:10:00] Dealing with uncertainty.[00:13:39] Framework for uncertainty.[00:16:21] Getting past fear, fog, and stasis.[00:19:11] Uncertainty tolerance.[00:22:40] Emotional regulation in uncertainty.[00:26:10] Gut instinct and intuition.[00:28:01] Embodied cognition and intuition.[00:31:10] Marketing under extreme pressure.[00:34:19] Conviction narrative theory.[00:37:25] Overcoming negative thoughts.[00:40:31] Embracing uncertainty.[00:44:38] Overcoming adversity.[00:47:19] Overcoming negativity bias.[00:50:57] Connection: the key to getting unstuck.[00:53:43] Connection and its importance.[00:56:54] Negative space of advertising.[01:02:31] Importance of language in marketing.[01:03:06] Marketing as a force for good.Resources mentioned:The Uncertainty ExpertBe More PirateCentre for the Study of Decision-Making Uncertainty***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.Topics mentioned:[00:02:10] Marketing-led growth in B2B.[00:03:46] Mass marketing and rapid learning.[00:08:30] Working for a European company.[00:10:57] Fast execution-oriented design service.[00:14:23] Subscription-based business model.[00:17:16] Biopersonas and Designer Dan.[00:21:35] Uncovering customer pains.[00:25:08] Buyer personas development.[00:27:16] Investment in design by companies.[00:30:40] Unlimited design services.[00:35:53] Selling convenience and time-saving.[00:37:45] Instagram Advertising Insights.[00:43:26] Enterprise customer retention.[00:45:23] Inbound marketing and sales.[00:48:20] Planning for hyper-growth.[00:52:03] Marketing and confidence in leadership.[00:55:59] Learning from podcasts.Resources mentioned:Brendan Hufford's newsletterAmanda NatividadMasters of Scale podcast***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Fellow Frenchman David Arnoux shares how to run marketing and growth experiments to find huge wins. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links