Advertising Influencers: Conversations with Marketing Thought Leaders

Paul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more. Prior to starting Add3, Paul worked in a number of other organizations including time in a sales role at an early search engine where he learned Digital Marketing. He also spent time working for an online dating company that was eventually sold to Match.com and founded Don’t Blink, an agency focused on the EdTech industry. The topics discussed in this episode include, the changing allocation of ad spend, how AdWords is finite, and why you should not over-personalize your marketing.

Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry. Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pioneer in ecommerce software. Jeremy is on the boards of directors for Rover.com and Room 77. Jeremy holds an M.B.A from the Kellogg Graduate School of Management at Northwestern and a B.S. in engineering from Purdue University. The topics discussed in this episode include obsessing about your persona, the two phases of retention, and how to not become paralyzed by your data.

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Jen Grant is the CMO at Looker, a leading business intelligence company, valued at $850 million as of March 2017. Prior to Looker, Jen spent the last 15 years building powerhouse brands from the ground-up. As the first executive marketing hire at Box, she oversaw its growth from a small “consumer back-up” start-up to an industry-leading enterprise content collaboration company used by the majority of the Fortune 500. After Box, Jen spent a few years advising Homebrew’s portfolio, on the board of directors of nonprofit K-12 Team, and led the rebranding of Elastic as CMO. Prior to Box, Grant spent 4 years at Google leading the Google Apps EDU, Gmail and Book Search marketing teams. The topics discussed in this episode include the importance of face to face opportunities, why the human touch is essential across you marketing channels, and knowing how to communicate the omni-channel nature of your marketing channels to business stakeholders.

Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding. Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox in 2014, a build-it-yourself toy experience for parents and children to do together. She has been with Stash running marketing since May 2015. The topics discussed in this episode include why self-reported attribution data is not always accurate, how video is becoming increasingly essential, and the importance of delivering ongoing education to your target users.

Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at Search Engine Land. The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.

Adam Lovallo is a Co-Founder and the Editor in Chief of Grow.co, a publication dedicated to the growth of mobile applications. Adam and Grow.co is also responsible for putting on MAU, the world’s leading mobile acquisition and retention summit, hosted annually in Las Vegas. Previously Adam was the Head of Growth at Living Social, a social deals app, where he managed a 9-figure advertising budget and team of 15 other marketers. He is also the founder of Course Report, a online resource for individuals considering enrollment in coding, design, marketing, or other technology bootcamps. The topics discussed in this episode include the why marketing mobiles apps is so challenging, why in-app video ads work and are not necessarily intrusive, and the future of mobile micro-services within other mobile applications.

Gina Gotthilf is the VP of Growth and marketing at Duolingo, the most downloaded education app in the world. Duolingo is a language learning application that personalizes learning experiences for individual users. It has been downloaded over 170 million times. Prior to Duolingo, Gina worked in International Development for Tumblr, representing the company across Latin America. She also founded Global Ginga, a marketing agency focused on helping major U.S. brands grow in Latin American Markets. Gina has been featured as the keynote speaker at conferences around the world and has contributed to numerous publications throughout her career. She has even had the privilege of presenting to President Obama. The topics discussed in this episode include the impact of culture and geography on marketing, using gamification for acquisition and retention, and the intersection of intuition with data on marketing decisions.

Lou Severine is an executive with over 20 years of experience in digital media and advertising technology. Currently, Lou is serving as CEO of NYIAX, a revolutionary programmatic advertising platform developed in partnership with Nasdaq. NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell and re-trade premium advertising inventory as financial inventory. As the first and only trusted, transparent future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs. Lou has more than 20 years in digital media technology and advertising. He was most recently CRO of Phluid Media, SVP of AOL Networks and Director of BD at Microsoft. The topics discussed in this episode include why advertising needs a solution for fraud, how blockchain technology can mitigate advertising fraud, and why transparency is key between advertisers and publishers.

Josh Fechter is an award-winning growth hacking expert, marketing thought leader, social media influencer, and master of building communities. Central to his most impressive accomplishments is Badass Marketers and Founders, also known as BAMF, a highly curated Facebook community of over 15,000 growth professionals founded by Josh. BAMF includes BAMF Media, a full stack growth marketing and marketing agency. It also includes BASH, a program to empower B2B marketing executives to become social media influencers. Josh’s credentials extend far beyond his expertise on Facebook and LinkedIn, where he has amassed over 25 million profile views. He was also named a top Quora contributor of 2017, launched the #1 Book ever on Product Hunt, and has published his writing in over sixteen publications. Any time you read a brief bio of Josh, you learn something new. It’s impossible to contain his successes into a few short paragraphs. The topics discussed in this episode include how companies of all kinds can benefit from user communities, why communities require complete transparency, and the value of being selective with your marketing.

Hailey Friedman is the Product Marketing Manager at RealtyShares and the President of the San Francisco Bay Area Chapter of Badass Marketers and Founders, a highly curated Facebook group and community of over 15,000 professional marketers. The group was started by Josh Fechter, who handed it over to Hailey in mid-2017. Hailey started her career outside of the growth, advertising, and marketing industries as a participant for Teach for America at inner city schools in New York. Hailey eventually launched her own mobile app at SXSW and decided to pursue a career in marketing taking on a role as a . She moved to San Francisco in 2015 and joined RealtyShares as 2nd marketing hire and 20th employee. The total head count at RealtyShares is now over 120 and is continuing to grow. She also blogs about marketing on growthmarketingpro.com. The topics discussed in this episode include working on your activation rate, the value of in-person networking with other marketers, and the importance of integrating all your marketing tools.

Leslie Campisi is the CMO at Anthemis Group, an early stage investment group, think tank, and consultancy for the financial services sector. Since 2010, Anthemis has developed a diverse portfolio of companies across a number of financial specific verticals, such as wealth and asset management, business and consumer banking, risk management, capital markets and trading, and payments. Betterment, Trov, Tide, and eShares are among their portfolio companies. Leslie has a wide range of marketing experience. After graduating from Loyola University with a double major in Literature and Philosophy, her enthusiasm for storytelling and internet theory led her to her first job in New York as a marketing generalist and coordinator in the heat of the .com boom. Leslie then spent eleven years running PR agencies, specifically, accounts focused on technology. She has been with Anthemis since March of 2016. The topics discussed in this episode include collaboration beating competition, the changing future of work, looking at metrics and tracking holistically, and creating values-driven marketing.

Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Budweiser, and Forbes. It’s possible that he's seen more quizzes than the majority of all other marketers. Interact is a bootstrapped company launched in 2013 that has helped businesses bring in more than 5 million leads, the product is used by businesses to create quizzes, giveaways, and interactive polls. The topics discussed in this episode include quizzes as a means to create marketing personalization, how to let your audience talk about themselves, and why listening is essential to successful marketing automation.

Jon Bishop is the Director of Growth at Heap Analytics, a self-serve analytics SaaS product that has changed the ability for non-technical professionals to access deep insights driven by data without the assistance of an engineer. Previously, Jon worked at Periscope Data, another data analytics growth company, in which he multiplied revenue by 48x. At both Heap and Periscope, Jon was the first marketing hire. He has also worked as a growth consultant for venture backed startups. The topics discussed in this episode include exponentially increasing value for your customers, attracting an educated user base, and the power of small marketing teams.

Sean Zinsmeister is the VP of Product Marketing at Infer, a predictive analytics and AI platform for enterprise companies. As a full-stack marketer well versed in channels across the entire marketing funnel, Sean’s career spans from time as a writer to marketing operations and product marketing. Sean is also a cohost of Stack and Flow, a podcast featuring news, interviews, and discussions on sales and marketing automation. The topics discussed in this episode include measuring brand-awareness, seeking quality of quantity, and avoiding soulless marketing.

Steven McKie is a cryptocurrency and blockchain enthusiast, evangelist, and expert, having participated in the cryptocurrency space since 2012. Steven got his start in Bitcoin when he was studying Information systems and Technology at Old Dominion University. However he’s taken his experience in the blockchain space beyond working as an IT specialist and engineer to also tackle product development, growth, marketing, and UX design. Currently, Steven runs Growth and Product Content at Purse.io, one of the first cryptocurrency applications that provides a practical application for those new to the cryptocurrency space to experiment with the technology. By using Purse to purchased products on Amazon with Bitcoin, steven has found a way to save buyers 15% on their purchases. Steven is also the host of one of the most popular cryptocurrency podcasts, BlockChannel. The topics discussed in this episode include harnessing the curiosity of your personas, humanizing your product with your marketing, and the future of blockchain in advertising.

Dan McGaw is a seasoned veteran of the growth marketing and analytics space with a passion and talent for helping companies extract and interpret the right data to grow their businesses. He is currently the CMO and Founder of Effin Amazing, an analytics and growth consultancy specialized in using data and analytics tools to increase mid-funnel and bottom-funnel conversion rates. Dan previously served as the Head of Marketing as Kissmetrics, where he oversaw marketing strategy for the brand. He’s also spent time as a mentor at 500 Startups and works as a CMO consultant for a number of high growth companies. The topics discussed in this episode include considering velocity in your A/B testing using the VICE framework, why failure in your a/b tests is not always a bad thing, and using the VICE framework to prioritize other decisions within your marketing organization.

Nathan Barry is the CEO and Founder of ConvertKit, an email marketing solution built specifically for the needs of professional content creators including bloggers, podcasters, online course creators, and more. He founded ConvertKit in Boise, Idaho in 2013 and has been growing the product ever since. Nathan’s initial background in UX and UI turned him into a writer when he published his first book on designing mobile applications. After dramatically exceeded his goals and expectations, he published another book on designing web applications and discovered the need for an email marketing solution specifically for publishers and digital content creators. The topics discussing in this episode include the effect of early direct sales on the rest of your marketing channels, why you shouldn’t fear crowded markets, and the importance of creating a best-in-class product.

Jordan Crawford is a Co-Founder and CEO of Scout, a company creating the next generation of podcast marketing by bringing all the benefits of digital advertising, targeting, and tracking to this previously analog channel. He also runs a Postcard Pros, a Facebook group for direct mail marketers. Scout launched out of Rocketship Labs in San Francisco. The product allows business owners and marketers to personalize postcards with a SaaS-style in-browser design tool and optimize their direct mail campaigns with built-in analytics. The topics discussed in this episode including how postcard marketing is now digital, why you must be succinct with your marketing copy, and the cyclical nature of marketing channels.

Scott Lewis is the CEO and founder of KickFactory, a social engagement platform built on Artificial Intelligence that helps give companies a competitive edge by reaching customers before they start to shop. KickFactory launched in 2013 out of Chicago and serves a wide variety of companies from startups to Fortune 500 brands including Domino’s, Sears, and Sprint. Previously, Scott worked as a Co-Founder and Director of Operations at Uloop, a news and classifieds website for college students. He also worked in Product Development at AnchorFree, an internet privacy platform. The topics discussed in this episode include acknowledging your customer’s emotions, the love consumers have for social media, and how artificial intelligence will revolutionize marketing.

Sean McQuaid is the Affiliate Manager at Instapage. Since joining Instapage at the beginning of 2016, Sean has built the in-house affiliate program from the ground up. It is now a channel that a significant part of annual revenue for Instapage. Previously Sean launched and scaled his own successful affiliate marketing business. He also has a background in sales. The topics discussed in this episode include the efficiency of affiliate marketing, how affiliate marketing is not limited to certain industries or verticals, and how marketing technology is enabling affiliate programs.

Pat Holmes is in charge of the paid media and digital advertising at Instapage. After joining Instapage in late 2015, Pat scaled out the AdWords program and built it out for extensive optimization. He also expanded the Instapage paid acquisition program to include social channels including Facebook, Twitter, LinkedIn, and Quora. Previously Pat held a similar role at Tightrope Interactive a digital marketing firm that offers a full-service media buying, lead generation, and other growth services. Like many Instapage team members, Pat is certified in AdWords and is also an integral part of the marketing team as a writer for our blog and active contributor with his insights into product development. The topics discussed in this episode include a discussion on marketing to marketers, deceptive advertising tactics, and the self-driving growth of the marketing technology industry.

Nat Robinson is the Head of Marketing at MileIQ, a mobile that functions as an automatic mileage tracker for driving deductions and expenses. It has revolutionized the workflows as well as saved time and money for a variety of users from self-employed professionals to large enterprise organizations. MileIQ’s parent company, Mobile Data Labs, was acquired by Microsoft in late 2015. Prior to MileIQ, Nat was the VP of Marketing at VMWare and worked with SlideRocket, a PowerPoint competitor. He started his marketing career at Oracle, where he spent 13 years ultimately serving as a VP of Corporate Marketing. The topics discussed in this episode include how your product could be your best marketing, an example of approaching acquisition from the bottom up, and the value of the emotional response created by your product.

Olof Mathe is the CEO and a cofounder of Mixmax, a company that is “bringing the power of the Web to email” by creating richer email experiences with embeddable Slack-style commands to trigger polls, video, calendar invites, and more without leaving the message.   Mixmax was founded in 2014 and received a $1.5 million seed investment round from a number of individual investors in April 2015.   After finishing his engineering degree in France, Olaf previously worked at Skype and McKinsey. He also helped grow Inkling Habitat, a cloud based authoring environment for writers and publishers. The topics discussed in this episode include accommodating existing behaviors and workflows, matching the moment of need for your audience and users, and enhancing staleness with rich experiences.

Brian Balfour is the Founder and CEO of Reforge, an 8-week professional development program for experienced growth and marketing practitioners to accelerate their careers. With ten years of marketing, product, and growth experience Brian has the skills, insight, and network, to be delivering best-in-class growth practitioners throughout Silicon Valley and beyond Prior to starting Reforge, Brian was the VP of Growth at Hubspot where he worked to establish new lines of business from 2014 to 2016. He has also worked as an EIR at Trinity Ventures and cofounded multiple VC-backed companies, one which was bootstrapped, and two of which led to successful acquisitions. In addition to his current work at Reforge, Brian also writes in great detail about growth on Coelevate, his personal site, and has been featured in Forbes, Hacker Monthly, as well as other industry and mainstream media publications. The topics discussed in this episode include the importance of mastering the foundational elements of marketing and why becoming a better marketer is not about tips, tricks, and hacks.

Kevin Miller, is the Director of Marketing at Spire, a wearable technology for tracking stress and activity by monitoring the breath of the user. Launched in 2012 from San Francisco, Spire has picked up investments from Y Combinator and other VC firms and has garnered the attention of the Wall Street Journal, Business Insider, and other mainstream media publications. Prior to Spire, Kevin served on the Google Sales team and as a growth marketing consultant for a number of high-growth startups. The topics discussed in this episode include the challenges of marketing wearable technologies, driving traffic via AdWords without explicit demand and the increase in advertising and marketing personalization.

Emil Lamprecht is CEO of Growth Mechanics, marketer behind the success of Europe’s #1 EdTech Startup, and manager of Google’s entrepreneur programming. He has worked with hundreds of startups and built several of his own. At Growth Mechanics, Emil designs and develops entrepreneurship training programs for corporations, education companies, investors, and philanthropic funds. In addition to his current work as the CEO of Growth Metrics and Chief Experience Officer of Whole Design Studios, Emil recently spent six months as the interim CMO of Athletic Greens, a high-quality greens and whole foods supplement product. The topics discussed in this episode include being flexible, preparing for failure and fallout in your campaigns, and avoiding assumptions about your users.

Wade Foster is the CEO and a co-founder of Zapier, an app that has revolutionized thousands of workflows for professionals. As the “easiest place to sync data between web apps,” Zapier has found a place across all kinds of industries. Zapier was founded in 2011 when Wade and his cofounders saw need and demand across the web app technology space for automating workflows, APIs, and connecting apps and services together. Zapier is a member of YCS12 batch of Y Combinator. Currently, Zapier features integrations with 800 different technologies, and counting. The topics discussed in this episode include harvesting the existing demand for your product, why and when certain metrics don’t matter, and how to approach your campaigns from the bottom up.

JD Peterson was the CMO of Trello when the company’s acquisition by Atlassian was announced in January 2017. He has also served as a marketing executive at Marketo, Zendesk, and a number of other companies here in the San Francisco Bay Area. Currently, JD is working as the Chief Growth Officer of at Culture Amp, and company helping other companies become better places to work. He also is an advisor at OneReach, a cloud-based bot-building tool based in Denver. The topics discussed in this episode include joining an established company as a marketing executive, keeping your product and marketing simple and the importance of maintaining focus on helping your customers.

Jaleh Razaie is the Head of Marketing at Gusto, formerly known as Zen Payroll, a company that helps thousands small businesses pay their employees. Prior to joining Zen Payroll, Jaleh worked as an analyst at Sequoia Capital followed by time as Director of Product Marketing at VMware to launch their employee productivity suite. Jaleh joined Zen Payroll in October 2013 as the leader of the business development partner marketing and API program. She now runs a team of over 40 people across all channels of marketing on a mission to “create a world where work empowers a better life.” The topics discussed in this episode include going beyond your buyer, quantitatively measuring brand equity, and scaling paid acquisition.

Garrett Moon is the founder and CEO of CoSchedule, a calendar SaaS product for marketing teams. Previously he cofounded Todaymade, a web design and applications development company that was acquired Agency MABU. Garrett founded CoSchedule in 2013 out of Bismark, North Dakota. Coschedule is a marketing calendar to help manage content marketing, social media scheduling, and marketing projects for teams and agencies. Over 4,000 blogs and businesses use CoSchedule to manage their editorial calendars and campaigns. The topics discussed in this episode include the value proposition of your marketing, why and when to focus on a niche, and the convergence of marketing channels.

Daniel Chalef is one of the few marketing and product professionals in this category. Originally from South Africa, he graduated from University of Capetown with a multidisciplinary degree is business and technology. After eight years of technical work as a developer in South Africa, Daniel founded sales acceleration vendor, KnowledgeTree, as CEO and CTO. Most recently, Daniel worked as the head of marketing at Domino Data Lab, a platform centralizing the work of data scientists. He is now working as a Contract CMO and marketing consultant for companies like Crunchbase, Mixpanel, and several early stage startups. The topics discussed in this episode include focusing on your questions and not just your data, not getting hung up on the numbers, and new data sources for analysts and marketers.

Wynn White is an expert in marketing for early stage B2B SaaS companies and a veteran of enterprise and mid-market B2B marketing in Silicon Valley. His career includes senior director, VP, and CMO level marketing positions at Oracle, Birst, Druva, Oblix, BEA, and KACE, which was acquired by Dell in 2010. Wynn currently runs CMO Advisory Services, an boutique marketing consultancy that is accessible through word of mouth within his network. Some of his current clients include FloQast account software and Incorta, an enterprise business analytics tool. He also sits on the board of Openprise, a data automation product for marketing and sales The topics discussed in this episode include running your marketing, customers as your most important validation, why your simplest marketing metrics matter, and why emotion is essential in your marketing.

Udemy is one of the fastest growing and most reputable EdTech companies on the market. Two significant drivers of their growth is robust experimentation and the talented marketers behind this strategy and Udemy’s impressive success. Archie Abrams, VP of Product, and Adam Levinson, Growth Product Manager, moved together from the Growth Marketing to Growth Product teams when they identified an important opportunity for improving their LTV and customer acquisition. According to his LinkedIn, prior to switching roles, Archie was directly responsive for Udemy’s revenue, growing it 150x over four years, increasing traffic from 200k to 12 million visitors per month, and increasing LTV by 4x with email marketing, on-site merchandising and improvements within search and discovery in their platform. One of the channels he used to accomplish this was paid acquisition, which he scaled from under $50k per month to almost $1 million in profitability. Adam is an A/B testing expert with years of experience in customer success and strategy manager at Optimizely. He was also a founding team member of Optimizely’s Amsterdam office. Adam is currently running robust growth marketing experiments to improve the acquisition performance on course-specific product display pages. The topics discussed in this episode include marketing personalization for marketplaces, the need for A/B testing to evolve, company branding versus personalization, and the long-term impact of your marketing decisions.

Rob Meinhardt is an advisor and investor as partner at Toba Capital, a venture capital and private equity firm in the San Francisco Bay Area. He also sits on the board of a number of companies in his portfolio including Reach150, Transifex, SauceLabs, and Flowcast. Prior to his work as a VC, Rob was on the other side of the startup world as a founder himself, launching KACE Systems Management as CEO in 2003. He spent 7 years there, growing KACE to over 400 employees and an acquisition by Dell where he spent another three years as a General Manager. The topics discussed in this episode include creating a cult of personality around your brand, be predictable and repeatable when forecasting your KPIs, and focusing on your brand narrative.

Few lifelong marketers have had the chance to work with industry revolutionaries such as Steve Jobs and Richard Branson. Not only has Dimitrios Papadogonas worked with both of them, but his talents brought him to director level position at pivotal moments for both companies, including the launch of both Virgin American Airlines, and Apple Retail Stores. He has also worked at Chargepoint and Gap in Brand Marketing and Product Marketing roles. In mid-2016, Dimitrios became the CMO of iCracked, the world’s largest on-demand repair network for mobile devices. The topics discussed in this episode include finding your authentic x-factor, how your brand functions as an extension of everything your company does, and the effect of modern social media on company branding.

Saranya Babu is a product and technical marketing expert who is currently using her talents as the VP of Marketing at Instapage. Her career began as a software engineer and quickly transformed into product marketing as she developed an affinity specifically working with customers and partners. As a product marketer with B2B SaaS companies, she was able to use her engineering skills to truly understand the products she was marketing and the pain points of her customers who were mostly engineers. The topics discussed in this episode include the definition of product marketing, the differences between marketing to consumers and large businesses, and the increasing importance of business intelligence and filtering data.

Tye DeGrange is the founder and CEO of Round Barn Labs, a growth marketing consultancy based in San Francisco focused on providing “growth as a service” for startups seeking to generate traction. Many marketers get their start in messaging, branding, and the qualitative components of delivering a value proposition to the right audience. However, Tye began his career working with direct response which forced him into thinking about the direct ROI of the ads that he was running. Prior to starting Round Barn Labs, Tye ran acquisition for a number of high growth startups in San Francisco. He also led motors affiliate marketing for eBay in 2010 and 2011. Some of the themes discussed in this episodes include the importance of listening to your customers, why it’s essential to be a flexible marketer, and the constant changes we can expect from the marketing technology landscape.

Zack Onisko, VP of Growth at Hired, is a veteran of the San Francisco Bay Area growth marketing community. For the past 15 years, he has been growing and scaling companies with multiple acquisitions including Creative Market, acquired by Autodesk in 2013, as well as BranchOut, acquired by 1-Page in 2014. He is especially well versed in using growth channels that don’t scale as a means to get initial traction. His introduction to the tech community of San Francisco was also as a designer, which lends itself especially well to a strong perspective on conversion rate optimization. The themes discussed in this episode include modern marketing design trends, scalable vs. non-scalable growth, and responsibly managing your advertising budget.

Guillaume Cabane is a B2B marketing expert. He currently works full time as the VP of Growth at Segment, a company that makes it possible to engage in personalized marketing through the granular use of data from multiple sources. Guillaume is especially passionate about tracking and attribution across multiple channels to deliver strong returns on investment. His experience includes marketing leadership roles with organizations across a number of SaaS verticals including four years with Apple running business development for B2B online direct sales in the European market. In this episode, Guillaume discusses avoiding prescriptive touches, post-acquisition personalization, and a solution to multi-touch attribution and reliable view through rates.

Yuriy Timen, Head of Growth and Marketing at Grammarly, has taken a writing improvement tool and bootstrapped consumer SaaS company to eight million active users over the past five years, making it among most popular and fastest growing Google Chrome extensions. They also an in-browser text editor and desktop app. Prior to Grammarly, he ran marketing for DriversEd.com, founded an online dating portal, and started his own full-service digital marketing consultancy. In addition to running the marketing efforts at Grammarly, Yuriy is a contributor at Marketing Land, speaker at Affiliate Management Days, and mentor at GrowthX Academy. He is also an advisor and investor for a number of startups. The topics discussed in this episode include sequential advertising, emotional vs. informational messaging, and the importance of quality content.

Andrew Dumont, VP of Marketing at Bitly, got hooked on growing and scaling companies when he was only 18 years old. Since then, his impressive list of accomplishments includes tenures at Tatango, Moz, and Seesmic, successfully acquired by Hootsuite. He also founded and took Stride as a side project to a Prosperworks acquisition. Prior to Bitly, Andrew served as the Entrepreneur in Residence at Betaworks, a startup studio in New York behind companies like Digg, Giphy, and Bitly. He is also a member of Forbes 30 under 30 class of 2014. In this episode, Andrew discusses the direct ROI of digital advertising, the importance of advertising sophistication, and an account based marketing approach to turn a freemium product into a powerful enterprise software solution.

Tyson Quick is the founder and CEO of Instapage. As a lifelong marketer and entrepreneur, he has dedicated his career to creating value for other marketing strategists and practitioners. Tyson is also the creator of the first-ever Advertising Personalization Classification System. In this episode, Tyson shares the inspiration behind Instapage and discusses landing pages as a natural extension of digital advertising, the positive impact of future of advertising personalization on our lives as consumers, and the first-ever system for classifying advertising personalization.

Marketing Educator, Ander Frischer, introduces the Advertising Influencers podcast, powered by Instapage, the most powerful landing page platform. In this episode, Ander shares the inspiration behind Advertising Influencers, what to expect from each episode, and how to get the most out of the show.