Podcasts about using analytics

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Best podcasts about using analytics

Latest podcast episodes about using analytics

Home and Away - A Sporting KC Podcast
Episode 122 - SKC's potential #10, possible tactical philosophies, and using analytics responsibly.

Home and Away - A Sporting KC Podcast

Play Episode Listen Later Jan 24, 2025 100:38


Finally, after almost a year of saying it was the position of highest priority, Sporting KC have been reportedly in negotiations with a DP #10 target, Manu Garcia of the Greek Super League club Aris.  SKC fans have to feel like the old lady titanic gif that says “It's been 84 years…” upon hearing this report.  There is obviously work yet to be done to get this deal completed, but it is finally a clear sign of intent from a club that has until now, only been capable of relaying promises without results. It did not take long for the takes to come pouring in about Mr Garcia, from parsing his injury history, to tearing apart his goal-scoring stats, to asking “Who the hell is Aris Thessaonliki” to salivating over some absolutely absurd passes in his YouTube highlight videos.  Thankfully I am a certified sicko and fired up Wyscout to look at some of his event comps and hopefully can provide a bit more detail on the player and what his potential might look like.SKC also played a game(sort of) against FIU last Saturday.  These scrimmages rarely tell you much and this one even less so given 5 players were held out for precaution and they could only play a 60 minute game because SKC had so few players available to participate.  That did not stop too many people from trying to parse any useful information from the game that we literally have no actual information on than 8 tweets and a post game press conference.  Honestly the post game presser was more useful for gleaning gems about playing style, Mason Toye's attributes and how the team looks to use them, and Mr Burns' trip “overseas” that we have since learned likely included a stop in Greece to work on the Garcia deal which is still pending. We teased it last week, but we are going to do a bit of a tactical refresher on the tactical setup we think is most likely to be deployed by Vermes this year.  He has been giving us tidbits during his media availability and the players have as well that should help clarify expectations, and it has been a minute since we dusted off the positional play handbook as well as the possession structures and counter-pressing shapes and pressure triggers that we expect to see and what that means for maximizing the personnel the team has available to it.  So, this is as good of a time as any to review and refine our perspectives on that philosophy. Finally, we'll do a quick review of analytics perspectives on the heels of Matt Pfeffer joining the ASA pod this week, discuss Diego Luna's breakthrough with the USMNT, and take a look ahead at the upcoming week as the European transfer window comes to a close and transactions being worked on there start to accelerate.

Big O Radio Show
Podcast Sunday - MD Pre - NFL Coaches Using Analytics 122924

Big O Radio Show

Play Episode Listen Later Dec 29, 2024 1:40


Big O talks analytics

Data Podcast for Nerds!
Why Should Auditors Be Using Analytics

Data Podcast for Nerds!

Play Episode Listen Later Oct 23, 2024 14:23


This deep dive overview and description was created using NotebookLM, using the new Global Internal Audit Standards published January 9, 2024. This in-depth look at Standard 10.3 will be valuable for internal audit professionals, chief audit executives, and anyone interested in the role of technology in modern internal auditing. This overview provides a comprehensive overview of Standard 10.3, Technological Resources, from the new Global Internal Audit Standards. The overview explores the requirements for internal audit functions to utilize technology in their work, as well as the chief audit executive's responsibility to assess and pursue technological enhancements. Learn about the key considerations for implementing Standard 10.3, such as assessing the feasibility of new technologies, collaborating with other departments on shared systems, and securing funding for technology upgrades. The overview also examines examples of evidence that demonstrate conformance with the standard. ****** Support If you like what you see, consider ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠buying me a broccoli⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (it fuels my creativity) --- Support this podcast: https://podcasters.spotify.com/pod/show/nerdnourishment/support

Coach & Kernan
Episode 811 Common Sense Pitching with Wiley and Will featuring Mark Wiley & Will George with Dave Dagostino

Coach & Kernan

Play Episode Listen Later Oct 4, 2024 78:01


HOW TO MANAGE THE GAME – HOW MUCH INFORMATION DO YOU GATHER (Do you change the way you've done it all season when you get to the playoffs?) MANAGER'S APPROACH • YOU'RE THE BOSS - ONE MAN SHOW • USING YOUR COACHES AND TRAINERS • USING ANALYTICS • FOLLOWING INSTRUCTIONS FROM FRONT OFFICE • SUBMITTING TO PLAYERS OPPINIONS GAME PLANNING AND MAKING ADJUSTMENTS • INTENTIONAL WALKS • PITCHING AROUND HITTERS • OVERUSE OF BULL PEN IN PLAYOFFS • VALUE OF STARTERS GOING DEEPER IN THE GAME • WHEN TO MAKE PITCHING CHANGES • STEALING BASES/HOLDING RUNNERS • PINCH HITTING DECISIONS • USING THE BUNT • SETTING UP YOUR STARTING PITCHING FOR THE BEST SCENARIO • MANAGING A WINNER TAKES ALL GAME Pete Rose and the compete gene - a better punishment

Unbranded
Ep 44: Idea Generation for Social Media Content: AI Tools, Trends, and Engagement Hacks

Unbranded

Play Episode Listen Later Sep 23, 2024 37:50


In this episode of 'Unbranded,' hosts Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard delve into the secrets of content idea generation, discuss the effective use of trendy tools and websites, and explore various methods to boost engagement and reach on different social media platforms. The team shares their own experiences and insights, providing valuable tips on batching content, leveraging AI tools, conducting thorough analytics, and dealing with the pitfalls of content creation. Tune in for a comprehensive guide on how to craft compelling videos and social media posts that resonate with your audience.This week's episode is brought to you by AD32. We specialise in photography and videography,so if you've a story to tell, we are the ones to tell it for you, so do reach out to us at https://www.ad32.ie/ , and we can get started on your pre-production today.Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!Stay tuned until next time when we continue exploring strategies for business success! Chapters00:00 Introduction to a Viral Video Tool00:29 Meet the Hosts01:43 Content Idea Generation Strategies03:35 Scheduling and Automation Tools05:22 Brainstorming and Planning Content16:26 Using Analytics for Content Improvement19:48 Introduction to Portermetrics21:00 Portermetrics Features and Benefits23:34 Content Creation Pitfalls23:55 Testing and Adapting Content25:35 Reposting and Repurposing Content27:39 Content Trends and Strategies32:10 Group Content Creation Dynamics35:01 Remote Work and Company Policies37:03 Conclusion and Call to ActionLinksPorter Metrics https://portermetrics.com/en/home/ ManyChat https://manychat.com/ Riverside https://riverside.fm/ Transitional Hooks https://transitionalhooks.com/ Le Chateau Bar https://www.instagram.com/lechateaucorkcity/ Follow Us On SocialsJay Woodard https://www.instagram.com/iamjaywoodard/ The Vidacademy https://www.instagram.com/thevidacademy Sian Horn https://www.instagram.com/sian_horn Jen Bryan  https://www.instagram.com/jenbryan._ Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

The Basketball Teacher Podcast
Episode 226: Using Analytics To Improve Your Coaching With Coach Peyton Mortellite

The Basketball Teacher Podcast

Play Episode Listen Later Sep 9, 2024 62:35


We dive into analytics in this episode with Coach Mortellite. We discuss the way he uses analytics to help the University of Washington Men's team see success, We talk about his role, how he communicates to coaches and players and the information he's looking for when scouting or analyzing another team. We also discuss his role in helping player's understand analytics and suggestions on how to balance the data versus your instincts as a coach. Learn about analytics at some of the highest levels of basketball in this episode!

Counsel Cast
How to Fix a Law Firm Website That's Not Delivering Results with Monica Pitts

Counsel Cast

Play Episode Listen Later Jul 2, 2024 37:30


In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool.  She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence.  Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she's not running her business she's raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt! Monica gives listeners actionable tips on: 00:00 Intro 00:47 The Evolution of Websites 01:16 Websites as Sales Tools 02:49 Understanding Your Clients 05:46 Common Website Mistakes 07:33 Mobile Optimization 10:08 Compliance and Privacy Policies 12:00 Using Analytics to Improve Performance 13:00 The Importance of Authentic Imagery 21:17 FAQs and User Engagement 23:16 Book Review: The Power of a Positive Team 25:37 One thing that works Resources mentioned in this episode: The Power of a Positive Team by Jon Gordon Connect with Monica here: Instagram Twitter LinkedIn Facebook https://mayecreate.com/marketing-with-purpose-podcast/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com   

Counsel Cast
How to Fix a Law Firm Website That's Not Delivering Results with Monica Pitts

Counsel Cast

Play Episode Listen Later Jul 2, 2024 33:25


In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool. She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence. Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she's not running her business she's raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt!Monica gives listeners actionable tips on:00:00 Intro00:47 The Evolution of Websites01:16 Websites as Sales Tools02:49 Understanding Your Clients05:46 Common Website Mistakes07:33 Mobile Optimization10:08 Compliance and Privacy Policies12:00 Using Analytics to Improve Performance13:00 The Importance of Authentic Imagery21:17 FAQs and User Engagement23:16 Book Review: The Power of a Positive Team25:37 One thing that worksResources mentioned in this episode:The Power of a Positive Team by Jon GordonConnect with Monica here: Instagram Twitter LinkedIn Facebook https://mayecreate.com/marketing-with-purpose-podcast/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com   

Legal Talk Network - Law News and Legal Topics
How to Fix a Law Firm Website That's Not Delivering Results with Monica Pitts

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Jul 2, 2024 37:30


In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool.  She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence.  Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she's not running her business she's raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt! Monica gives listeners actionable tips on: 00:00 Intro 00:47 The Evolution of Websites 01:16 Websites as Sales Tools 02:49 Understanding Your Clients 05:46 Common Website Mistakes 07:33 Mobile Optimization 10:08 Compliance and Privacy Policies 12:00 Using Analytics to Improve Performance 13:00 The Importance of Authentic Imagery 21:17 FAQs and User Engagement 23:16 Book Review: The Power of a Positive Team 25:37 One thing that works Resources mentioned in this episode: The Power of a Positive Team by Jon Gordon Connect with Monica here: Instagram Twitter LinkedIn Facebook https://mayecreate.com/marketing-with-purpose-podcast/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com   

RETHINK RETAIL
Cracking the Code: Using Analytics to Know Your Customer - with Celso Borges from PepsiCo

RETHINK RETAIL

Play Episode Listen Later Jun 30, 2024 10:27


Exploring Direct-to-Consumer Dynamics In this episode of the RETHINK Retail podcast, Top Retail Expert Yael Kochman and Global Retail Leader Celso Borges, VP & Head of e-Commerce Europe at PepsiCo discuss the evolution of direct-to-consumer (DTC) strategies. Learn how DTC models transform customer interactions with data and analytics. Key Highlights:

Raw Data By P3
The Human Side of Data: Using Analytics for Personal Well-being

Raw Data By P3

Play Episode Listen Later Jun 4, 2024 27:32


This week's Raw Data Podcast features a thoughtful discourse with host Rob Collie, who shares how his expertise in data analytics plays a crucial role far beyond the confines of office walls. Rob discusses the sophisticated data model he has developed to manage the health of a family member, detailing the careful balance of medication, symptoms, and environmental influences that the model helps orchestrate. As Rob walks us through the system, he reflects on the transformative impact that this data model has had on their lives. It's a practical example of “analytics nirvana,” where data handling becomes second nature, fully integrated into the rhythm of everyday life. Rob's story illustrates the seamless intersection of data management and personal care, providing a powerful testimony to the versatility of data analytics. Join Rob as he delves into how data can not only guide business decisions but also anchor critical personal health strategies. It's an exploration of how data models can deeply embed themselves into our personal lives, making the management of complex health conditions more navigable. And, as always, if you enjoyed the show, be sure to leave us a review on your favorite podcast platform to help new users find the show.

SDR Game - Sales Development Podcast
70. How this Top SDR Converts 27.8% of Cold Calls into Meetings in SaaS - Teddy Frank, Senior SDR @ Atrium

SDR Game - Sales Development Podcast

Play Episode Listen Later May 24, 2024 44:19


In this episode, we'll discuss: The different outbound sequences Teddy uses His cold-calling framework How to use your analytics and reports to improve your results Teddy Frank is a top-performing SDR @ Atrium Teddy set a record for the most outbound meetings booked in a quarter (Q1 - 77 meetings). In Q1, he booked 50 meetings via cold calling, with a conversation-to-meeting booked rate of 27.7%. Connect with Teddy on LinkedIn https://www.linkedin.com/in/teddy-frank-690b501b7 Here's a bit more info about Teddy's accounts and buyer personas: Personas -> 2nd Level+ Sales and RevOps Leaders (occasionally SalesDev) Industries -> Software Development, IT Services / Consulting, Computer / Network Security Org Size -> 51+ folks in sales org (ranges from 300 - 10k employees) ----

SA Voices From the Field
Trailblazing Voices: The Emotional Journey of 'Firsts' and Legacies with Alejandra Campoverdi

SA Voices From the Field

Play Episode Listen Later Mar 28, 2024 33:02


**Breaking Ground as a First-Generation Trailblazer**  In this episode of SA Voices From The Field Dr. Jill Creighton had the chance to speak with Alejandra Campoverdi, a formidable force advocating for women's health and an inspiration for many first-generation college students. Her memoir, 'First Gen: A Memoir,' beautifully encapsulates the emotional complexities that accompany the breaking of generational barriers, a theme that resonates deeply with many of our podcast's listeners. Alejandra's narrative is both personal and universal, detailing her own struggle with panic attacks and other challenges as she navigated the social ladders of legacy-based institutions. Her experience in the White House, and the pivotal role mentors played in her journey, offers a powerful testament to the lasting impact of educators and advocates across different walks of life. **Legacy and the Emotional Rhyme of Generations** Alejandra poetically introduces the concept of 'generational rhyming,' drawing lines between the past and present experiences. By reflecting on the courage of women in her family—those who confidently stepped away from chaotic relationships while carrying the burden of pregnancy—Alejandra emphasizes the inheritance of resilience and the personal choice to either continue or modify the legacy we carry forward. **The Cultural Tapestry of Health and Sacrifice** This episode also delves into Alejandra's advocacy for women's health, illustrating the interweaving of cultural expectations and individual wellness. Her frank discussion on BRCA mutation and confronting a familial pattern of breast cancer underscores the critical necessity of breaking cycles, not only socially and economically but also health-wise. **Systemic Issues and the Imposter Experience** Alejandra's views on 'imposter syndrome' are particularly enlightening, challenging the notion that it stems solely from personal insecurity rather than also being rooted in systemic disparities. This perspective invites a broader conversation on the structural changes needed to support and validate the experiences of those breaking new ground. **Connecting with Alejandra Campoverdi** Listeners can reach out to Alejandra Campoverdi via her DMs on Instagram, LinkedIn, or her website. Her gracious acknowledgment of her mentors, including her former White House boss, and her thanks to the NASPA family and Dina from the First Gen Center, that manifests an ecosystem of support that many 'firsts' heavily rely on.    TRANSCRIPT Dr. Jill Creighton [00:00:01]: Welcome to student affairs voices from the field, the podcast where we share your student affairs stories from fresh perspectives to seasoned experts. This is season 10, continuing our season 9 theme of on transitions in student affairs. This podcast is brought to you by NASPA, and I'm doctor Jill Creighton. She, her, hers, your essay voices from the field host. Welcome back essay voices. It was amazing to run into so many of you at the annual conference, and thank you again for continuing to listen to us. Today, we're gonna be releasing the first of several annual conference episodes, and we were thrilled to sit down with the closing keynote speaker, Alejandra Campaverdi. Alejandra is a nationally recognized women's health advocate, best selling author, founder, producer, and former White House aide to President Obama. Dr. Jill Creighton [00:00:48]: Alejandra's memoir, First Gen: A Memoir, examines the often unacknowledged emotional tolls of being a trailblazer. A national bestseller, 1st Gen is the winner of the California Independent Booksellers Alliance Golden Poppy Martin Cruz Smith Award and long listed for the outstanding works of literature award for the 1st year experience. 1st Gen is also the 2024 Opportunity Matters book club selection for the Council For Opportunity in Education, a national book club for 1st generation and low income students at colleges and universities across the country. Previously, Alejandra served in the Obama White House as the 1st White House deputy director of Hispanic Media. She produced and appeared in the groundbreaking PBS documentary, Inheritance, and founded the Latinos and BRCA Awareness Initiative in partnership with Penn Medicine's Master Center for BRCA. Alejandra holds a master in public policy from Harvard University's Kennedy School of Government and graduated cum laude from USC. She currently serves on the boards of Harvard's Shorenstein Center on Media, Politics and Public Policy, and the California Community Foundation. I hope you enjoy our conversation. Dr. Jill Creighton [00:01:50]: We were able to have this one live in person, so you may notice some slight audio differences in quality. Please enjoy and we're also going to be bringing you couple more bonus episodes throughout the next couple of weeks. Alejandra, welcome to SA Voices. Alejandra Campoverdi [00:02:03]: Thank you so much for having me. Dr. Jill Creighton [00:02:05]: I am really excited to get to know you a little bit and we really appreciate you taking time out of your schedule to talk to SA Voices here in Seattle. Alejandra Campoverdi [00:02:12]: I know. It's fun to be in Seattle. Right? Dr. Jill Creighton [00:02:13]: Is this your first time? Alejandra Campoverdi [00:02:14]: No. I was actually here a few weeks ago for another conference, but I had so much fun eating my way through the city. Dr. Jill Creighton [00:02:20]: Oh, what was your favorite thing? Alejandra Campoverdi [00:02:22]: That was a lot. The crumpets over at the Pike Place Market, incredible. Dr. Jill Creighton [00:02:27]: Crumpets. Okay. That's a new one. Most of my friends say Top Pot Donuts is their their jam or, I haven't been to the crumpet spot. Dr. Jill Creighton [00:02:35]: This is my hometown so it's always fun for me to see people discover it through fresh eyes. Alejandra Campoverdi [00:02:39]: Nice. Well, you have to give us your tips then. Dr. Jill Creighton [00:02:42]: Really, it's just don't eat downtown. I think it's my biggest tip. Most of my friends and family enjoy restaurants kind of more out in the community. But we are glad to have you here as our closing keynote speaker for NASPA 2024 here in Seattle. On our theme of transitions, you were just an excellent guest to have to talk about all the transitions you've gone through in your life. Your book right now is 1st Gen, a memoir, and that has been just a really beautiful read. I've been able to take a look at least the first couple of chapters and and really kind of get to know you through that lens. But I'm wondering if you can tell us a little bit about your journey as you've written about it. Alejandra Campoverdi [00:03:17]: Well, thank you for reading it, Amy. I feel really honored to be invited to speak at NASPA. As I say in the book, the reason why I felt compelled to write it really was because, you know, as someone who was a Pell Grant recipient myself and grew up in a lot of pipeline programs and nonprofits, when I would go and speak to young people, especially students even before this book was even an idea in my mind, I noticed that there seemed to be a lot kind of hanging in the air. Some mixed emotions and almost like looks on folks' faces that I recognize on my own face at these kind of transitional achievement moments that should kind of be 1 dimensional but kind of weren't. And as I noticed that, I started kind of changing the way that I would speak and the kinds of stories I would share. And the more vulnerable I was about how it was harder than many times we're led on to believe in inspirational speeches, really helped crystallize for me how much of not only my own experience but a lot of our experiences have some shame around them that there are conflicting emotions that we don't always share even though they're so completely widespread. And a lot of it namely about the emotional toll of social mobility and the American dream as it's been presented to us. And, you know, in the book, I really talk about how it's for first and only. Alejandra Campoverdi [00:04:45]: I call us first and only because it isn't just this gatekeeper definition of who has a right to kinda like that first gen experience. I understand that in in academia and in different institutions, you need to have a definition of who qualifies and doesn't qualify. But for this emotional experience in the book, it's about being as inclusive as possible because this experience of cycle breaking and that emotional toll transcends race and gender and and so many different experiences. So that was a lens that I discussed this with, and I really use my own story growing up, you know, as the daughter of a single mom who had immigrated from Mexico a few years before I was born to kind of be the companion of walking through a lot of these different dynamics. Dr. Jill Creighton [00:05:33]: You talk about generational rhyming in your book as part of that transition story. Can you talk to us about what you mean by that? Alejandra Campoverdi [00:05:39]: Well, as a part of this book, I named something called the trailblazer tool. And I don't name that from a position of authority as someone who is a trauma specialist or an academic or a specialist in psychology or so on. The reason why I do that is because as I mentioned, you can't heal from that which you don't name. Mhmm. And so how do we create space for this holistic view that doesn't only include imposter syndrome but includes the way that being a cycle breaker first and only moves throughout our entire life even before we get to school and for many, many years after. You know, once by the time you're a 1st gen student, you've been 1st gen already many times over and you'll continue to be 1st gen. And so to that point, how is it that this even began pre birth? When you're thinking about generational inheritance and emotional inheritances, when you're looking for those answers, they say history doesn't repeat itself, but it often rhymes. Mhmm. Alejandra Campoverdi [00:06:35]: Well, what is the rhyme that is coming from our family? And they're not just negative. Many are positive. It's not just about generational trauma. It's about emotional inheritances and those I call them invisible inheritances. Many times they're intertwined. Many times, you know, you're looking at the fact in my instance, I have a great grandmother and a mother who both left very chaotic borderline abusive relationships while they were pregnant. Mhmm. Now that's not an inheritance that I would wanna continue. Alejandra Campoverdi [00:07:06]: Yet if you say it a little differently, I have 2 women in my family that left these relationships while they were pregnant. I mean, think of the strength and fortitude it takes to do something like that. So, I mean, I'm proud to be a a beneficiary of that inheritance. And then the third part is the inheritances that we choose to perpetuate as our own future ancestors right now. You know, every day, we have a choice to become a better ancestor. Mhmm. So those are the rhymes that not only we're coming into these lives with, but the rhymes that we're choosing to continue and be intentional about and maybe tweak a little bit. That intentionality is a lot of the end game because I don't have all the answers and this book doesn't pretend like it has all the answers. Alejandra Campoverdi [00:07:51]: But it's about validating and acknowledging a lot of what as first and only is we almost feel like we don't know have the privilege too many times. Dr. Jill Creighton [00:07:58]: I'm wondering if you can talk to us a bit about being a first generation student who entered collegiate spaces that are really legacy based institutions where maybe you're entering with classmates who have multiple generations of people who went to those institutions who know how they work, who understand the nuance and the subtleties of social culture and enter with a lot more social capital on how to engage in those worlds and how you found yourself evolving into those spaces and ultimately thriving in them. Alejandra Campoverdi [00:08:25]: Well, just how Invisible Inheritance is kind of where we start, you know, a couple steps forward is what I call chutes and social ladders. And I don't know if you remember the board game. Yeah. Yeah. Yeah. Chutes and Ladders. And the reason why I named it that was because that's what it kind of felt like to me. You know, you land on the right spot. Alejandra Campoverdi [00:08:44]: You do everything just right and you shoot into this different social class, into this different just like societal plane that feels so foreign, yet if you've messed up, God forbid don't do it just perfectly, you can backslide completely out of it. Right? Yeah. Without warning sometimes. Absolutely. And it feels really precarious. And to me, that made sense to me as a way to look at it. In the book, I talk about the familial chaos that I was in, this kind of pressure cooker, as well as in the romantic relationship that I highlight in the book. That's also something else that was, you know, leading to a lot of personal angst. Alejandra Campoverdi [00:09:25]: Mhmm. Yet the way that I was dealing with that was in a lot of ways of trying to kind of stabilize and have some semblance of control in my life by overachieving. Mhmm. You know, how that overachieving and sometimes that perfectionism can be as well as ambition, but can also be a coping mechanism for trauma. Right? And so I was making myself a really good college applicant at the same time as I was really struggling with a lot of issues around this kind of dynamics in my home and my relationships. So by the time I get to USC, it was one blurry summer apart from a very different kind of cultural experience where if anything, I was teased for, quote, acting white because I would get good grades. But then you get to college, and I remember by then, I was already struggling very much with panic attacks and panic disorder, and I had my mom be on campus with me. I grew up under 20 miles from USC's campus but had never visited. Alejandra Campoverdi [00:10:27]: You know, you don't visit colleges. Who does that? Like, what is that? So my mom is there with me pushing this running stroller around with my little sister, and I just didn't want her to be out of my sight because I felt so much pressure. Like, a lot of these students I know. I hear from them. I'm traveling around the country right now talking to them. So much pressure that not only did I have to do this to kind of this was my chance to, you know, break that cycle of poverty, but this was also my chance to help my mom, to help my family. You know, it was this kinda like double layer of stress. And my mom went to the parent orientation and I'm sitting there and feeling that, and all of a sudden, my ears start ringing. Alejandra Campoverdi [00:11:05]: Everything starts getting spinny, and I run out of Boulevard Auditorium in USC and pass out in the middle of campus. So when I came to, somebody had gone to get my mom, and we went to the health center, and then they gave me a prescription and, you know, sent me on my way. And I remember sitting on a bench with her and thinking, oh my god. Am I gonna be able to do this? I worked so hard to be able to get there, and it felt like everything was within grasp that I had dreamed of, that we had dreamed of. But I didn't know if I could physically do it because all of these experiences and these emotional experiences that we're talking about had started catching up with me. Mhmm. You know, and that's that's not something that's unique to me. Right? Because there's a saying I point to in the book, when you're skating over thin ice, your speed is your safety. Alejandra Campoverdi [00:11:52]: Mhmm. And many times that's what it feels like when you're cycle breaking and you're kind of trying to adjust to these new kinda stratosphere jumps, you don't have time to really process what's happening. You're just kind of surviving and morphing and adapting however you can. And there was a lot that was coming up for me at that time. I was fortunate that, you know, my mom was able to help me kind of navigate a little bit but in a lot of ways I ended up experiencing a whole another big jump that was difficult to recalibrate. At the time, my mom, not knowing any better, encouraged me to get involved with the Greek system. Dr. Jill Creighton [00:12:30]: Okay. Alejandra Campoverdi [00:12:30]: And we can imagine at that time, USC in the late nineties, early 2000, you know, that was like taking me to the most extreme example of kind of world jumping and recalibrating and understanding what that meant for my Latinidad and how it expressed itself on campus. How I was able to show up and fit into a system that had experiences that were beyond my comprehension and how it is that I was able to do that and manage all that while at the same time trying to keep up with grades. And it it was a lot. And I go into this a lot deeper in the book about what that felt like, but I definitely don't. And I'm not saying now nor do I say in the book that I figured it all out. Mhmm. The point was that I was white knuckling it. The point was that I was surviving in that space in those spaces as best I could, but not really understanding a lot of the dynamics that they weren't personal to me. Dr. Jill Creighton [00:13:32]: Like many women of color who are leading in new spaces, you've had transitions in this academic space, you've had transitions with health, and you've had transitions in career. So I wanna talk a little bit about your transitions in health because you're well known as a women's health advocate. When you were going through your own health transitions, how did you balance that with everything else that was going on in the world? Alejandra Campoverdi [00:13:53]: Well, I didn't know that I because I'm a BRCA mutation carrier, hereditary cancer in my family, but I didn't know that until I was in my thirties. So what I did know was that women in my family tended to all get breast cancer. And until my mom's generation, they would pass away from breast cancer. So it was especially when my mom was diagnosed and I was in my early twenties, that was a really pivotal time as far as just graduating from school and trying to figure out, I call it the lonely hustle, how to kind of go after my dreams without any safety net. Dr. Jill Creighton [00:14:28]: Mhmm. Alejandra Campoverdi [00:14:28]: When my mom was diagnosed with breast cancer, I realized I didn't really have the privilege to do that. I had a little sister that I assumed I was gonna be a single mom too. And so I went home to help take care of my mom during that time and, you know, slept on the air mattress in her living room. And as far as I was concerned, that was it. Your parents, a lot of times, you feel like they sacrifice so much for you to have these opportunities and that feels especially in the dynamics and the cultural dynamics in a lot of our communities that that's a collectivist mindset about what it means when you drop everything to be able to take care of the family unit. And so I didn't realize back then that that was something that I was also going to have to face. Mhmm. But breast cancer has been an ongoing drumbeat throughout my entire life. Alejandra Campoverdi [00:15:17]: You know, I don't go into my own journey with breast cancer in this book because this book ends before that happens. But, you know, when you're thinking about cycle breaking even with our own bodies, you know, how it is we disrupt these cycles in our families and the choice that I made to have preventative surgery at the time, not knowing that when it was after the fact of the surgery, we would discover in retrospect that actually I did have an active breast cancer already developing, which validated that choice. But all that to say is our health is another way that we're able to try to break some of these cycles. And I always say, you know, like one of the the biggest cycles that we can break and we don't always think about is to give ourselves the privilege of rest and balance and that kind of wellness on every different level because we can break cycles of poverty. We can be the first to go to college. We can be the first to have a job or buy a house or so on. But unless we do some of this inner work, one of the biggest cycles that can lead to illness in our body but for sure in our minds and our emotional health is not gonna get broken.  Dr. Jill Creighton [00:16:32]: When you think about cycle break in your own life, what advice do you give to others on how they can also engage in that work? Alejandra Campoverdi [00:16:36]: I think that the first step is to be conscious of it, to acknowledge it. And that's the energy that this book is written in for us to know ourselves and for us to know each other and for us to know that we're not alone in these experiences because a lot of it feels so isolating and a lot of it feels just really personal. And if I I've learned anything I mean, I've been to dozens of colleges now across the country. I've been really blessed to speak to so many educators as well. And it's the same experience of nodding everywhere that I go. Mhmm. Nodding in tears and acknowledgement. And sometimes people will raise their hands and I remember I was speaking in Miami, and this gentleman raised his hand. Alejandra Campoverdi [00:17:17]: He said, how do you deal with, like, the loneliness? And he started crying. And I looked out at the crowd, and I and I tell you, there were so many people crying. And I told them, I said, well, take a look around. Do you feel alone? Look at all these people that that are feeling the same thing you're feeling. And that's what the energy that this book is hopefully calling us to, which is to take a look around and acknowledge all the nodding heads. Dr. Jill Creighton [00:17:45]: I think one of the most powerful things you do in this book is give voice to a common experience that a lot of people are afraid to talk about or afraid to say out loud because we live in a capitalist society. We're fearful of being perceived as, you know, not always out in front of things sometimes. So I really appreciate that you're naming a lot of this, and it's clearly resonating with audiences around the country, and I'm sure will be very resonant for our NASPA members here, especially for our professionals who are 1st and onlys or are there 1st gen in their family to attain a university degree and then likely an advanced degree, and now we're all working in this field where a lot of people don't really understand our work. It's kind of an ongoing joke in student affairs that even our own parents don't understand what we do on a daily basis. Alejandra Campoverdi [00:18:26]: And I write about that in the book that that's a loneliness inducing experience as as well that I write about when you go home. And I mean, I would come home from the White House and I wouldn't get questions about my work, and that's at a neutral level. Then there's the hands of the students where they raise their hands and say, I'm dissuaded from doing these things. They're told, like, why are you doing this? Why don't you get a more job where you make more money? Why would you study abroad? That's a waste of your time. Almost kind of getting this negative messaging. But to your point, that's why I feel so honored to be speaking here at NASPA because on so many different levels, a, you guys are the ones on the ground. You guys are the ones on the ground with these students every day working so hard and doing so much to support the leaders of the future. And also because I see very clearly how many of the educators I'm speaking to are literally these students who also had the same experience. Alejandra Campoverdi [00:19:23]: You know, we get called to the work that we do, whether it's writing books or being an educator because of something usually very personal. We're called to something because of the empathy many times that we have for experiences. And like I said earlier, the book is written not just about that part of the student experience. There's many many chapters about what happens when you're on the other side of the sausage maker, which is all of us. Dr. Jill Creighton [00:19:49]: Mhmm. Alejandra Campoverdi [00:19:50]: And you're gonna spit out the other side and you're like, okay, woah, what happened? Because there is a point where you're the arc of the first gen experience kind of concludes. That doesn't mean that you don't have ambitions for the future and you don't have all these other things you wanna accomplish, but that initial kind of ascension into breaking out of certain cycles, same things that originally was driving me? Are they the same things or have they shifted? And if they've shifted, then how is it that I show up differently? You also name feelings of imposter syndrome in Dr. Jill Creighton [00:20:31]: the book, especially when you're first invited into the White House spaces and during your process of getting top secret security clearance and all of those things. How did you work through those feelings of imposter syndrome even though you're sitting in some of the most powerful spaces in the world at that point in time and knowing that so many of our listeners are facing impostor syndrome in their own careers even though, you know, we're all qualified to be in the spaces we're in? Alejandra Campoverdi [00:20:53]: Well, one of the things that I really make a point to highlight in the book is I actually really have a problem with the idea of impostor syndrome as it was presented to me. I'll make it personal, as I've seen it be presented also in general, is the idea that it really is about this crisis of confidence singularly and not about the second part of it, the other side of the coin, which is no matter how confident we are, how it is that the way that we show up or we're received in these spaces and in these kind of constructs that is reflected back to us sometimes that we don't belong in ways that are subtle and not so subtle at times. Dr. Jill Creighton [00:21:29]: I think imposter syndrome syndrome's a system issue personally. Right? It's 2 ways. Alejandra Campoverdi [00:21:34]: Exactly. I mean, it's 2 ways. We we still have to acknowledge our contributions and show up in that space and there's systemic issues at play too. And so that's the lens through which I talk about it at that time at the White House and not just at the White House, but that nuance, I think, is helpful because I know when I used to blame myself for feeling a lack of confidence, it's not fair on top of everything else. It's also we're pointing the arrow directly back at students to just feel more confident and not acknowledging the dynamics with which they're operating. Dr. Jill Creighton [00:22:14]: Is there anything else you want our NASPA membership to hear from you today? Just that Alejandra Campoverdi [00:22:18]: I had several inflection points that I talk about in the book that really had to do with either an educator or a mentor, someone in a position of power saying something, doing something that completely changed my life. And I wasn't someone who had mentors that would follow my life for decades. You know, it was these angels that sometimes would step in and sometimes would derail, you know. Sometimes people help you in ways that are positive and negative to kinda get you back on track. Mhmm. But the point is that these people in my life and certain things they said and didn't encourage me to do changed everything. And so I like I said, my message is gratitude to this community for being the in the spaces between the bullet points because that's what I call it in the book. That's what the book is. Alejandra Campoverdi [00:23:08]: I wanted to write something that didn't just look at the bullet points on my resume or in my bio the same way that all of us have our schools and our achievements and our jobs, but that's not where the real story lies. It's really in the spaces between those bullet points and that's where you guys are. That's where the whole story goes one way or another. And so it's just expressing my gratitude for the work that you do and for the way that you're changing lives every day. Before we go to our break, I Dr. Jill Creighton [00:23:37]: would be remiss if I didn't ask how cool is it to be on Air Force Alejandra Campoverdi [00:23:40]: There's nothing cooler. Dr. Jill Creighton [00:23:43]: It's time to take a quick break and toss it over to producer Chris to learn what's going on in the NASPA world. Dr. Christopher Lewis [00:23:49]: Thanks so much, Jill. Really excited to be back in the NASPA world. And today, I am really excited to be able to share some amazing news. If you missed it, an email was sent out after the annual conference that NASPA has selected a new president. We are thrilled to share with you that the outcome of the national search of the NASPA president has concluded. And after a thoughtful and deliberate process spanning the past 6 months, the NASPA board of directors have selected Dr. Amelia Parnell as the next President of NASPA. You may know Amelia the from her work as vice president for research and policy at NASPA, a position that she's held since 2015. In this role, she has selected the association's research policy and publications portfolio, providing critical thought and support to the membership. She oversees large scale projects, represents NASPA globally, is speaking engagements in the media, and leads analysis of applicable federal and state legislation and regulatory developments. Dr. Christopher Lewis [00:24:53]: Over the past 8 years, Amelia has secured over $22,000,000 in philanthropic funding, represented NASPA through service to over 20 organizations, including the US Department of Education, and served as the chair of the governing board for the Higher Ed Equity Network and Chair of the Finance and Investment Committee for the EDUCAUSE Board of Directors. Additionally, she has led an 18 month examination of the future of student affairs, overseeing a large volunteer and staff task force and engaging in listening sessions with NASPA members. Prior to NASPA, Amelia served as Director of Research Initiatives at the Association For Institutional Research and Director of National Survey Research for the Association For Institutional Research. From 2005 to 2012, she served as education policy analyst for the Florida Legislature. Amelia has authored numerous scholarly articles and has been regularly quoted in national and trade publications. She is author of the recent book, You Are a Data Person, Strategies for Using Analytics on Campus, which has sold over 3,000 copies to date and is widely used by institutions across the country. She is also a faculty member for the Institute on ePortfolios of the American Association of Colleges and Universities. Amelia holds a BS and MBA in Business Administration from Florida A&M University and a PhD in Higher Education from Florida State University. Dr. Christopher Lewis [00:26:21]: Beyond Amelia's credentials and organizational knowledge, the search committee and the board were most impressed by her vision for continuing to position NASPA as an indispensable organization serving the student affairs profession and higher education more broadly. Her collaborative leadership style combined with her extensive experience and genuine commitment to student success set her apart in a strong and diverse field of applicants for the position. Emilia will begin her tenure as president on July 1, 2024, at which time Kevin Kruger will become president emeritus. As we continue to move toward this next chapter in NASPA's story, we wanna thank the NASPA president search committee and especially the co chairs, Betty Simmons, retired vice president of student development enrollment management at County College of Morris and Pat Whiteley, senior vice president for student affairs and alumni engagement at the University of Miami. These volunteers gave so much of their time to ensure that the next leader of NASPA would be someone who can build on the successes of the last 12 years and position the organization to help its members face the challenges that we know lie ahead. In selecting Amelia, they have done exactly that. We would also like to extend our thanks to the team at Korn Kari for their counsel and support in this search. Our largest congratulations go out to doctor Amelia Parnell, past guest of the show, and we will be having her in the future to talk about that vision for NASPA. Dr. Christopher Lewis [00:27:47]: Every week, we're going to be sharing some amazing things that are happening within the association. So we are going to be able to try and keep you up to date on everything that's happening and allow for you to be able to get involved in different ways, because the association is as strong as its members. And for all of us, we have to find our place within the association, whether it be getting involved with a knowledge community, giving back within one of the the centers or the divisions of the association. And as you're doing that, it's important to be able to identify for yourself where do you fit? Where do you wanna give back? Each week, we're hoping that we will share some things that might encourage you, might allow for you to be able to get some ideas that will provide you with an opportunity to be able to say, Hey, I see myself in that knowledge community. I see myself doing something like that. Or encourage you in other ways that allow for you to be able to think beyond what's available right now, to offer other things to the association, to bring your gifts, your talents to the association and to all the members within the association. Because through doing that, all of us are stronger and the association is better. Tune in again next week as we find out more about what is happening in NASPA. Dr. Jill Creighton [00:29:12]: Chris, thank you so much for this week's edition of NASPA World. We always appreciate you keeping us updated on what's going around in and around NASPA. And, Alejandra, we have our lightning round questions now. I've got 7 questions for you in about 90 seconds. Alejandra Campoverdi [00:29:26]: Okay. Let's go. Dr. Jill Creighton [00:29:27]: Alright. Question number 1. Since you are a conference keynote speaker, if you got to choose your entrance music, what would it be? Alejandra Campoverdi [00:29:33]: Well, I don't know if it's a known fact but First Gen has a playlist cause each chapter title is a song. So I'm gonna pick one of the songs off of the playlist which is Fast Car, Tracy Chapman version though. Dr. Jill Creighton [00:29:46]: Oh, she just performed recently. Alejandra Campoverdi [00:29:47]: Oh, so good. Dr. Jill Creighton [00:29:47]: Love her. So good. I'm gonna sidetrack us and say where can people find your playlist? Alejandra Campoverdi [00:29:51]: It's on Spotify and in the back of the book, there's a link. Dr. Jill Creighton [00:29:54]: Alright. Number 2, when you were 5 years old, what did you wanna be when you grew up? Alejandra Campoverdi [00:29:58]: When I was 5 years old, I wanted to be Cinderella. I actually write about that in the book. Dr. Jill Creighton [00:30:05]: Number 3, who's your most influential professional mentor? Alejandra Campoverdi [00:30:08]: My most influential professional mentor was my boss at the White House for a lot of reasons and I I actually there's a whole scene in the book about the way she modeled to me what true leadership was like and really had the power to be able to either support me or not support me in a very pivotal moment at the beginning of the book. And she, to this day, is somebody who's still in my life and threw me a book party when the book came out, which meant a lot. So I would have to say her. Dr. Jill Creighton [00:30:38]: Number 4, your essential higher education read. I'd be remiss Alejandra Campoverdi [00:30:41]: if I didn't say 1st gen. Come on. Dr. Jill Creighton [00:30:43]: Number 5, the best TV show you binged during the pandemic. Alejandra Campoverdi [00:30:47]: I watched Breaking Bad again. Dr. Jill Creighton [00:30:48]: Number 6, the podcast you've spent the most hours listening to in Alejandra Campoverdi [00:30:51]: the last year. So because I actually, over the past year, have been so crazy promoting the book. I haven't listened to a lot of podcast. I'm gonna give a shout out to this one. Dr. Jill Creighton [00:31:00]: Thank you. Alejandra Campoverdi [00:31:02]: So SA Voices from the Field. Dr. Jill Creighton [00:31:04]: And finally, any shout outs you'd like to give personal or professional? I just like to Alejandra Campoverdi [00:31:08]: thank the NASPA family for welcoming me and of course to Dina over at the First Gen Center. I've had such an incredible experience getting to know folks in this world and a lot of the folks in student affairs and 1st gen programs. And so shout out to everyone here and the work that they're doing and to you for having me. I appreciate it. Again, the Dr. Jill Creighton [00:31:28]: book is First Gen, a memoir by Alejandra Campoverdi. You can pick it up in the NASPA bookstore or wherever you buy books. Now if folks would like to book you for a speaking tour on their campus or reach you otherwise, how can they find you? Well, Alejandra Campoverdi [00:31:40]: I'm super in my DMs. So you could DM me on Instagram or send me a LinkedIn message or on my website. There's an email that you can also reach out to me there. Dr. Jill Creighton [00:31:50]: And what's your website? Alejandra Campoverdi [00:31:51]: Alejandracampoverdi.com. Thank you Dr. Jill Creighton [00:31:54]: so much, for sharing your voice with us today. Thank you. This has been an episode of Student Affairs Voices from the Field, a podcast brought to you by NASPA. This show continues to be possible because you choose to listen to us. We are so grateful for your subscriptions and your downloads and your engagement with the content. If you'd like to reach the show, please email us at sa voices at nasa dotorg or find me on LinkedIn by searching for doctor Jill L. Creighton. We always welcome your feedback and your topic and guest suggestions. Dr. Jill Creighton [00:32:26]: We'd love it if you take a moment to tell a colleague about the show and give us a 5 star rating on Apple Podcasts or wherever you're listening now. It really does help other student affairs professionals find the show and helps raise the show's profile within the larger podcasting community. This episode was produced and hosted by doctor Jill Creighton, that's me, produced and audio engineered by doctor Chris Lewis. Special thanks to the University of Michigan Flint for your support as we create this project. Catch you next time.

Atheoz Business Optimization
Using Analytics to Boost Your Small Business Brand: A Comprehensive Guide

Atheoz Business Optimization

Play Episode Listen Later Feb 15, 2024 4:04


Using Analytics to Boost Your Small Business Brand: A Comprehensive GuideIn today's competitive business landscape, data-driven decision-making is no longer a luxury—it's a necessity. Whether you're a budding entrepreneur or an established small business owner, leveraging analytics can significantly enhance your brand's performance. In this blog, we'll explore how you can harness the power of analytics to grow your business, improve customer engagement, and drive conversions.1. Understanding Digital Marketing AnalyticsWhat Are Digital Analytics?Digital marketing analytics involve translating customer behavior into actionable business data. These insights help you understand what consumers are doing online, why they're doing it, and how this behavior can be converted into effective marketing campaigns1.Web Analytics vs. Digital Marketing AnalyticsWhile web analytics (think Google Analytics) provide valuable insights into website performance—such as traffic, bounce rates, and unique visitors—digital marketing analytics offer a broader view. They delve deeper into the impact of marketing campaigns on conversion rates, customer journeys, and overall brand success1.2. Key Metrics to MonitorBrand Awareness MetricsTraffic: Regularly monitor website traffic to gauge brand visibility.Page Views: Understand which pages resonate with your audience.Downloads: Track the popularity of downloadable resources (e.g., e-books, guides).Engagement MetricsLikes and Shares: Social media engagement reflects brand affinity.Time on Page: Longer engagement indicates compelling content.Comments: Engaged users often leave comments, providing valuable feedback2.Conversion MetricsEmail Subscriptions: Measure the effectiveness of your email marketing efforts.eBook Downloads: Assess interest in educational content.Applicable Interactions: Track actions that lead to conversions (e.g., sign-ups, purchases)2.3. Real-Life ExamplesExample 1: Optimizing Social Media CampaignsImagine you run a boutique coffee shop. By analyzing social media metrics, you discover that Instagram generates the most engagement. Armed with this insight, you focus your efforts on Instagram, posting captivating images, stories, and promotions. As a result, your brand awareness grows, and foot traffic to your shop increases.Example 2: Personalizing Email MarketingA local bakery wants to boost online sales. By analyzing email subscription data, they identify customer preferences. They segment their email list based on interests (e.g., gluten-free, vegan). The bakery then tailors its email content, resulting in higher open rates and increased conversions.Example 3: A/B Testing for Website OptimizationA small e-commerce store uses A/B testing to optimize its product pages. By comparing different layouts, call-to-action buttons, and product descriptions, they identify the most effective combinations. As a result, their conversion rates improve, leading to higher revenue.4. Implementing Analytics StrategiesStart SmallBegin by tracking a few key metrics relevant to your business goals. Gradually expand your analytics efforts as you gain confidence.Choose the Right ToolsExplore tools like Google Analytics, HubSpot, or social media insights. Select those that align with your business needs.Learn and IterateRegularly review your analytics data. Adjust your strategies based on what's working and what needs improvement.ConclusionAnalytics isn't just about numbers—it's about understanding your audience, refining your approach, and ultimately growing your brand. By embracing digital marketing analytics, your small business can thrive in today's data-driven world. Remember: Every click, every share, and every conversion tells a story—make sure you're listening!

People, Not Titles
Episode 58 - Andrew Strohm - CEO and Sales Consultant

People, Not Titles

Play Episode Listen Later Feb 12, 2024 27:36


Andrew Strohm is CEO and Sales Coach for Low Friction Sales Andy talks about his sales journey and his coaching expertise. www.lowfrictionsales.com 00:00 Introduction 01:22 The journey into sales coaching 03:23 Unique perspective on sales 06:49 Authenticity in sales 08:41 Transition to consulting 13:27 Challenges in building a business 18:19 Insights from diverse industries 21:30 Ethical business practices 20:30 Future outlook 22:37 Balancing Work and Life 23:29 Efficiency and Time Management 24:38 Using Analytics in Sales 26:40 Testing to Succeed People, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues. Our Success Series covers principles of success to help your thrive! IG - https://www.instagram.com/peoplenotti... FB - https://www.facebook.com/peoplenottitles Twitter - https://twitter.com/sjkaempf Spotify - https://open.spotify.com/show/1uu5kTv...

Darren, Daunic and Chase
Hour 1: Bo Hardgree, Carthon's Comments & Using Analytics (2-8-24)

Darren, Daunic and Chase

Play Episode Listen Later Feb 8, 2024 47:45


In the first hour of Caroline, Willy & D-Mase, Caroline and the guys discuss the news of Bo Hardgree being hired by the Tennessee Titans as their new quarterback coach. What does this mean for the Titan's offense? How will Will Levis develop now that the Titans have their new QB coach? The crew discusses the comments of Ran Carthon on the Titans podcast, and what insight he shared about the team. A big talking point from this is the use of analytics. How much should analytics factor into the decision making and play calling for a coach? How do players benefit from this technology in their play and training?

The Podcast Space
53. Podcast content formats: Podcast Basics

The Podcast Space

Play Episode Listen Later Jan 17, 2024 14:49


Did you know that there are only three primary types of podcast content? In this podcast episode (so meta!) I'll be diving into these podcast formats and how they can benefit you as a host. Whether you're a small business owner or simply looking to grow your audience, understanding the right format for your podcast is crucial. As the founder of The Podcast Space and a seasoned podcast producer, I've got you covered. Let's explore these podcast formats and find the perfect fit for you.Podcast content formats breakdownEducate, Inspire, or Entertain: What Audiences WantAs a podcast host, it's essential to define your podcast's purpose. In our previous episodes, we've discussed the significance of understanding your "why" for podcasting and the various types of episodes you should have. Now, let's delve into the three primary podcast formats: 1. Education2. Inspiration3. EntertainmentDetermining the Right Podcast Format for YouChoosing the right format for your podcast can be challenging. It's crucial to understand yourself, your business, and your audience's needs. While it's essential to consider popular shows for inspiration, be aware that many hosts behind these successful podcasts already have a built-in audience or industry expertise. However, don't let this discourage you. Success will come eventually- understanding the context and requirements for different types of podcasts is crucial.Chapters:00:00 Introduction to Podcast Types00:44 Understanding Your Role as a Podcast Host01:05 Three Formats of Podcasts: Educate, Inspire, Entertain01:41 The Power of Quotes and Inspiration02:13 The Rise of Edutainment02:49 Choosing the Right Podcast Format for You06:28 The Importance of Relatability in Podcasts08:54 Balancing Education, Inspiration, and Entertainment09:45 Using Analytics to Understand Your Audience10:43 Understanding the Success of Popular Podcasts12:32 Breaking Down Stereotypes in Podcasting13:18 Preview of Next Episode and ConclusionResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodParty Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hourFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/53-podcast-content-formats-podcast-basicsLearn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our

Accelerate Your Dental Practice with Malika and Michelle

  Accelerating Your Dental Practice Episode 21, Knowing Your KPIs   This episode is all about Key Performance Indicators, or KPIs. KPIs can give practices a good idea on what the practice is looking like from a data standpoint. Malika and Michelle discuss their favorite KPIs and what these mean for a practice. No two practices are the same and personalized analytics can tell a very unique story about a practice. Michelle and Malika, with their experiences in offices across the country, give insight on how these analytics can be used and the expectations associated with certain metrics. Overall KPIs can be incredibly useful for the success of a practice.       00:45                                       Introducing the topic: KPIs 02:25                                       Malika's Favorite KPI 07:30                                       Michelle's Favorite KPI 12:40                                       Hygiene Reappointment Metrics 14:05                                       When to Schedule the next Appointment 15:10                                       Office Production Overall 18:01                                       Pediatric Practices and KPIs 20:14                                       Insurance Claims 23:20                                       Using Analytics to streamline reports and KPIs 26:10                                       Keeping up with your Metrics 27:20                                       Closing     Malika Azargoon ZarDentalConsulting.com https://www.linkedin.com/in/zardentalconsulting/ malika@ZarDentalConsulting.com   Michelle Affanato affinitymanagement.co New To Dental Bootcamp https://www.facebook.com/michelle.affinitymanagement/ michelle@affinitymanagement.co

KNBR Podcast
11-16 Bryan Price joins Papa & Lund to discuss joining Bob Melvin's coaching staff, what it means to be a Giants as well as his overall philosophy of pitching and using analytics

KNBR Podcast

Play Episode Listen Later Nov 16, 2023 24:33


Bryan Price joins Papa & Lund to discuss joining Bob Melvin's coaching staff, what it means to be a Giants as well as his overall philosophy of pitching and using analyticsSee omnystudio.com/listener for privacy information.

Papa & Lund Podcast Podcast
11-16 Bryan Price joins Papa & Lund to discuss joining Bob Melvin's coaching staff, what it means to be a Giants as well as his overall philosophy of pitching and using analytics

Papa & Lund Podcast Podcast

Play Episode Listen Later Nov 16, 2023 24:33


Bryan Price joins Papa & Lund to discuss joining Bob Melvin's coaching staff, what it means to be a Giants as well as his overall philosophy of pitching and using analyticsSee omnystudio.com/listener for privacy information.

Fully Occupied
96 - Retail Real Estate: Clicks to Bricks Using Analytics | Ft. Ethan Chernofsky from Placer.ai

Fully Occupied

Play Episode Listen Later Aug 29, 2023 26:49


Ethan Chernofsky is the SVP of Marketing at Placer.ai, a foot traffic analytics platform for anyone with a stake in the physical world. Ethan joins Matt to discuss how retailers and retail investors can use analytics and data to make better decisions for not only store locations, but how they connect with their audiences. The trends he's seeing at Placer line up with what we're seeing here at Occupier, so tune in for his insights into what the future of retail holds!

Locked On Lions - Daily Podcast On The Detroit Lions
How well are the Detroit Lions using analytics? We find out.

Locked On Lions - Daily Podcast On The Detroit Lions

Play Episode Listen Later Aug 24, 2023 23:24


Our guest today is Eric Eager, VP of Sumer Sports. Sumer is one of the top numbers crunching companies when it comes to analytics and the NFL. Eric talks about the Lions approach, who will be the top threat to Detroit in the NFC North, and also the QB room. #firstlistenSupport Us By Supporting Our Sponsors!Harry'sGet your best shave ever this summer with Harry's razors and skin care products. Get a $13 Starter Set for just $3 at harrys.com/NFL.GametimeDownload the Gametime app, create an account, and use code LOCKEDONNFL for $20 off your first purchase. Last minute tickets. Lowest Price. Guaranteed.birddogsGo to birddogs.com/LOCKEDONNFL or enter promo code LOCKEDONNFL for a white tech hat with any order. You won't want to take your birddogs off we promise you.BetterHelpThis podcast is brought to you by BetterHelp. If you're thinking of starting therapy, give BetterHelp a try. Visit BetterHelp.com/Lockedon today to get 10% off your first month.Underdog FantasyThis episode is sponsored by Underdog Fantasy! Sign up HERE with the promo code LOCKEDON to get your first deposit DOUBLED up to $100.Must be 18+ (19+ in Alabama and Nebraska, 21+ in Massachusetts and Arizona) and present in a state where Underdog Fantasy operates. Terms apply. Concerned with your play? Call 1-800-GAMBLER or visit www dot ncpgambling.org; In Arizona call 1-800-NEXT-STEP; in New York, Call 1-877-8-HOPENY; in Tennessee, call 1-800-889-9789eBay MotorsFor parts that fit, head to eBay Motors and look for the green check. Stay in the game with eBay Guaranteed Fit. eBay Motors dot com. Let's ride. eBay Guaranteed Fit only available to US customers. Eligible items only. Exclusions apply.LinkedInLinkedIn Jobs helps you find the qualified candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONNFL. Terms and conditions apply.FanDuelMake Every Moment More. Right now, when you bet on a Super Bowl Winner, you can GET BONUS BETS EVERY TIME THEY WIN IN THE REGULAR SEASON! FanDuel.com/LOCKEDON.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)Follow & Subscribe on all Podcast platforms…

Locked On Lions - Daily Podcast On The Detroit Lions
How well are the Detroit Lions using analytics? We find out.

Locked On Lions - Daily Podcast On The Detroit Lions

Play Episode Listen Later Aug 24, 2023 27:09


Our guest today is Eric Eager, VP of Sumer Sports. Sumer is one of the top numbers crunching companies when it comes to analytics and the NFL. Eric talks about the Lions approach, who will be the top threat to Detroit in the NFC North, and also the QB room. #firstlisten Support Us By Supporting Our Sponsors! Harry's Get your best shave ever this summer with Harry's razors and skin care products. Get a $13 Starter Set for just $3 at harrys.com/NFL. Gametime Download the Gametime app, create an account, and use code LOCKEDONNFL for $20 off your first purchase. Last minute tickets. Lowest Price. Guaranteed. birddogs Go to birddogs.com/LOCKEDONNFL or enter promo code LOCKEDONNFL for a white tech hat with any order. You won't want to take your birddogs off we promise you. BetterHelp This podcast is brought to you by BetterHelp. If you're thinking of starting therapy, give BetterHelp a try. Visit BetterHelp.com/Lockedon today to get 10% off your first month. Underdog Fantasy This episode is sponsored by Underdog Fantasy! Sign up HERE with the promo code LOCKEDON to get your first deposit DOUBLED up to $100. Must be 18+ (19+ in Alabama and Nebraska, 21+ in Massachusetts and Arizona) and present in a state where Underdog Fantasy operates. Terms apply. Concerned with your play? Call 1-800-GAMBLER or visit www dot ncpgambling.org; In Arizona call 1-800-NEXT-STEP; in New York, Call 1-877-8-HOPENY; in Tennessee, call 1-800-889-9789 eBay Motors For parts that fit, head to eBay Motors and look for the green check. Stay in the game with eBay Guaranteed Fit. eBay Motors dot com. Let's ride. eBay Guaranteed Fit only available to US customers. Eligible items only. Exclusions apply. LinkedIn LinkedIn Jobs helps you find the qualified candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONNFL. Terms and conditions apply. FanDuel Make Every Moment More. Right now, when you bet on a Super Bowl Winner, you can GET BONUS BETS EVERY TIME THEY WIN IN THE REGULAR SEASON! FanDuel.com/LOCKEDON. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow & Subscribe on all Podcast platforms…

Talkin' Dynasty with Garret Price & Jared Wackerly
Ep. 4 - Using Analytics in Dynasty Fantasy Football with David Zach

Talkin' Dynasty with Garret Price & Jared Wackerly

Play Episode Listen Later Aug 17, 2023 89:41


In this episode of Talkin' Dynasty, hosts Garret Price (@DynastyPrice) and Jared Wackerly (@JaredWackerly) sit down with analytics guru David Zach (@DavidZach16) to demystify the role of analytics in dynasty fantasy football. Learn how David applies his knowledge of statistics to extract actionable insights from complex football data. Whether you're keen on integrating advanced metrics into your dynasty strategy or curious about the evolving intersection of football and analytics, this conversation offers a deep dive into the practical application of data-driven decision-making in the fantasy realm.  

Life with Marianna
Leveraging LTK: Tips for Monetizing Your Content, Using Analytics and Best Practices with Co-Founder Amber Venz Box

Life with Marianna

Play Episode Listen Later Jul 25, 2023 46:22


Do you want to make an income from affiliate links? Discover the potential of LTK and take your content and earnings to new heights. Amber Venz Box, co-founder of LTK, shares the secrets of effectively leveraging the platform, treating it as a business, and gaining followers' trust. Over the course of 12 years, LTK has left a huge mark on the creator community, propelling over 200 individuals to million-dollar success stories. Amber shares her inspiring journey of building a business that revolutionized the success of brands and creators, unveiling the driving force behind LTK's success. Gain invaluable takeaways by harnessing your LTK insights and analytics to elevate your content and inspire your future goals in the ever-evolving digital landscape. Follow Marianna: @marianna_hewittFollow Amber: @ambervenzboxShop Marianna's LTK: @marianna_hewitt This episode is brought to you by: Seed: visit seed.com/LIFEWITHME and use code LIFEWITHME to get 30% off your first month Shopify: shopify.com/marianna for one dollar per month trial period Macys: shop Marianna's selects macys.comProduced by Dear MediaThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Great Data Minds
Using Analytics to Unlock Client Insights in Wealth Management

Great Data Minds

Play Episode Listen Later Jul 18, 2023 45:17


The world of wealth management is rapidly changing. To stay ahead, you need to collect the right data and truly understand it so that you can personalize your communications and better speak to your clients. At our event, "Using Analytics to Unlock Client Insights in Wealth Management," you will learn how to embrace modern analytics technologies to acquire new clients and enhance relationships with the ones you already have. During the event, you will discover: The five pillars of a modern analytics program and how they apply specifically to wealth management. How to pair qualitative client journeys with quantitative data to create more targeted marketing campaigns and gain insights into client behavior. The importance of using data to personalize the client experience and improve client retention. Strategies for embracing modern analytics technologies, including AI and ML, to better speak to the newer demographics in the industry. Don't miss this opportunity to embrace the power of data analytics and stay competitive in today's ever-evolving wealth management landscape. Our Panelists: Ann McCabe brings a wealth of experience in Digital Strategy and Technology, with a hyper-focus on using analytics to crack the client code. She fits most comfortably at the intersection of Digital Marketing, Commerce, Content Management, User Experience, Loyalty, and Analytics. Anna Navarette works as the Director, Sales & Marketing Solutions Lead, at Cresset Capital, a boutique family office and private wealth management firm serving CEO Founders, Entrepreneurs, Partners, Wealth Creators, HNW and multi-generational families across the nation. Mike Lampa is an accomplished transformation agent, with a specialty in modernizing enterprise Data and Analytics Programs. Mike's expertise lies in the selection and implementation of modern technology tools, platforms, and tactical migration road maps.   Find us online: - Website: https://www.greatdataminds.com/ - List of upcoming events: https://www.greatdataminds.com/events/ - Community page: https://www.greatdataminds.com/commun...   Connect with us on social: - LinkedIn: https://www.linkedin.com/company/great-data-minds/ - LinkedIn Group:  https://www.linkedin.com/groups/14013748/ - Facebook: https://facebook.com/Great-Data-Minds - Twitter: https://twitter.com/GdMinds

SumerSports Show
Kevin Cole on Using Analytics to Project Draft Prospects

SumerSports Show

Play Episode Listen Later May 24, 2023 45:07


Kevin Cole of Unexpected Points joins the podcast and discusses his recent research. We talk about the combine, evaluating draft prospects, and how teams spent their draft capital in 2023. https://unexpectedpoints.substack.com/Get 20% OFF @manscaped + Free Shipping with the promo code SUMER at MANSCAPED.com!

SumerSports Show
Using Analytics to Model #NFL Coaching

SumerSports Show

Play Episode Listen Later May 22, 2023 71:06


Eric Eager (@ericeager_) and Tej Seth (@tejfbanalytics) discuss the current state of the art in modeling coaching at the NFL level, including play calling, decision making, discipline, development, and more. The guys also discuss expectations for the new coaching hires around the league, and Eric says that he would offer two first-round picks for Kyle Shanahan and Sean McVay every offseason.Get 20% OFF @manscaped + Free Shipping with the promo code SUMER at MANSCAPED.com!

Higher Ed Demand Gen Podcast
Ep. 37 Collaborating for Success: Using Analytics to Inform Marketing Strategies // Higher Ed Demand Gen - Joshua Charles

Higher Ed Demand Gen Podcast

Play Episode Listen Later Mar 8, 2023 34:03


In this episode, host Shiro interviews Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School. They discuss the importance of creating personas and using data to inform marketing strategies in higher ed. Joshua shares insights into how his team approaches web analytics and sets KPIs based on strategic objectives like enrollment and brand visibility. They also talk about the role of collaboration and building relationships across different units and schools within Rutgers University to support marketing goals. Listeners will gain practical advice on how to create effective marketing campaigns for higher ed, including using website strategy and analytics to target specific audiences and measuring success through KPIs. They will also learn about the benefits of collaboration and networking within the higher ed community to stay up-to-date with industry trends and best practices. Overall, this episode provides valuable insights and practical tips for higher education marketing leaders looking to improve their demand generation strategies and tactics. Tune in to learn from Joshua's expertise and elevate your marketing game in higher ed. Connect with Joshua: https://www.linkedin.com/in/joshuacharles/ Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions

FULL COMP: The Voice of the Restaurant Industry Revolution
Phillip Baltazar on using analytics over instincts

FULL COMP: The Voice of the Restaurant Industry Revolution

Play Episode Listen Later Jan 17, 2023 34:30


Personally, I believe that the biggest hurdle for most of us when it comes to escaping day to day operations is finding the right person to replace ourselves. Aside from what it takes to find the right person, it's the risk that holds most of us back. The risk of spending more than we've ever paid ourselves on someone that may not be right for the job. But, what if we could be sure that the person we're hiring is the right fit for the role? Today we chat with Phillip Baltazar. Philip is a new kind of consultant using science and data driven methods to ensure the people we hire are perfect for the job. In this episode we cover everything from hiring your replacement to hiring a server. That's Phillip Baltazar. For your complementary team diagnostic, visit Team Diagnostics / CI Survey. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars

The Tournament Code
029: Lou Stagner (Golf Stat Pro) – Using Analytics for Strategy, Slowing Down Brain Waves

The Tournament Code

Play Episode Listen Later Jan 13, 2023 73:34


In this episode, we are joined by Lou Stagner (@LouStagner), who applied his background in data analytics to become a strategy coach for PGA Tour players as well as high level amateurs. Lou is also the Data Insights Lead at Arccos golf and the assistant coach at Princeton. Through the release of his research on golf statistics, Lou has become very popular on social media and is most well-known for expectations management. Lou is also a co-host of the Hack it Out Golf podcast (Spotify Link Here) which focuses on helping amateur golfers play better golf.---Follow us: Twitter - @TournamentCode Instagram - @thetournamentcode YouTube - The Tournament Code Hosted by: Cooper Collins (@coopercollins99) and Daniel Hamrin (@DanielHamrin)---(00:52) - how Lou got into golf(08:55) - pre strokes-gained statistics(10:26) - the start of strokes gained (16:50) - shortcomings of strokes gained(27:37) - working with elite players(37:19) - working with Austin Greaser(41:17) - developing an elite mental game(52:00) - breathing to slow down brain waves(1:02:40) - expectations for scratch players(1:09:44) - what Lou would tell himself as a beginner golfer

SA Voices From the Field
Public Policy Season Wrap Up

SA Voices From the Field

Play Episode Listen Later Dec 22, 2022 37:36


This week on SA Voices From the Field we brought back Dr. Amelia Parnell as we talked about the outcome of the midterm elections and the future of public policy as we end our public policy season. Amelia Parnell is vice president for research and policy at NASPA – Student Affairs Administrators in Higher Education, where she leads many of the Association's scholarly and advocacy-focused activities. Amelia's policy and practitioner experiences include prior roles in association management, legislative policy analysis, internal audit, and TRIO programs. Amelia Parnell writes and frequently speaks about topics related to student affairs, college affordability, student learning outcomes, leadership in higher education, and institutions' use of data and analytics. She is the author of the new book; You Are a Data Person: Strategies for Using Analytics on Campus, and host of the new podcast, Speaking of College. Amelia currently serves on the board of directors for EDUCAUSE and is an advisor to several other higher education organizations. She holds a Ph.D. in higher education from Florida State University and masters and bachelor's degrees in business administration from Florida A & M University. Amelia Parnell is also the host of the Speaking of College Podcast. Speaking of College is a show that answers common questions about college. The episodes are a good fit for anyone who is curious about how college works and how to navigate the college environment. Please subscribe to SA Voices from the Field on your favorite podcasting device and share the podcast with other student affairs colleagues!

Mad Radio
P&P - Is Dusty Finally Coming Around on Using Analytics?

Mad Radio

Play Episode Listen Later Nov 1, 2022 10:57


Seth and Sean discuss if Astros Manager Dusty Baker is beginning to come around on using some of the advanced stats in baseball. Evidence suggests maybe so!

BlockSolid with Yael Tamar
Episode 42: Using Analytics to Tackle Big Real Estate Questions with Neal Bawa

BlockSolid with Yael Tamar

Play Episode Listen Later Oct 5, 2022 38:17


There are many ways technology can be used in real estate to accelerate equity growth and liquidity, says Grocapitus CEO Neal Bawa. With more than $1 Billion in portfolio value, Neal's company places an emphasis on real estate analytics, the modular construction of buildings, the outsourcing of employees, and, finally, tokenization. Tokenization, he says with clarity, is the best of both the digital world and the physical world. Listen to the full interview with BlockSolid podcast host Yael Tamar. About Neal Bawa: Neal Bawa is CEO / Founder at UGro and Grocapitus, two commercial real estate investment companies. Neal's companies use cutting-edge real estate analytics technology to source and acquire OR build large Commercial properties across the U.S., for over 800 investors. Their current portfolio has over 4800 units, with an AUM value (upon completion) of over $1 Billion. ________________ Explore Explore our real estate projects: http://marketplace.solidblock.co Become a tokenization expert: https://www.solidblock.co/course Stay connected: https://solidblock.co https://www.linkedin.com/company/solidblock/ https://twitter.com/SolidBlockCo https://www.facebook.com/solidblock.co/ https://www.instagram.com/solidblockco/

First to 15: The USA Fencing Podcast
Damien Lehfeldt on How Team USA Is Using Analytics to Get an Edge

First to 15: The USA Fencing Podcast

Play Episode Listen Later Sep 19, 2022 29:20


In this episode of First to 15, we're joined by "The Fencing Coach" himself, Damien Lehfeldt. Damien has been writing The Fencing Coach blog since 2012. That's the same year he helped coach Team USA's Suzanne Stetinius to the London Olympics in Modern Pentathlon. He's now a coach at Nova Fencing Club in Virginia.Damien is a former epee fencer who had a successful career at Brandeis University, where he graduated in 2009, and he later won gold in the men's epee team event at the 2012 North American Cup.On top of all that, he's the strategy and data lead for the Team USA national epee team. We're going to talk about what that means and more in today's episode.The Fencing Coach websiteThe Fencing Coach on InstagramVisit the USA Fencing websiteFollow USA Fencing on InstagramRead a transcript for this episode

BRAVE COMMERCE
Julie Bowerman of Kellogg Company on omnichannel marketing, leveraging media mix modeling, and using analytics to build strategy

BRAVE COMMERCE

Play Episode Listen Later Sep 13, 2022 22:21


Julie Bowerman, Chief Marketing Officer of Kellogg Company, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss evolving marketing measurement in an omnichannel world. Julie first recalls her experience working for Coca-Cola and how educational it was for her to work there as eCommerce for food and beverage was emerging. Further, she talks about the importance of culture and how she's bringing that mentality to Kellogg. Julie explains integrating commerce as a mindset in the marketing journey of a brand. She talks about adjusting to COVID and the discipline the team at Kellogg had to develop. In closing, she stresses the importance of connecting the bottom to the top of the marketing funnel and measuring marketing using but not limited to media mix modeling (MMM), highlighting data and analytics as key indicators for success and strategy. Hosted on Acast. See acast.com/privacy for more information.

Talent Optimization with Traci Scherck
EP 82: Using Analytics To Solve Your People Problems with Nate Larson

Talent Optimization with Traci Scherck

Play Episode Listen Later Jul 28, 2022 28:01


Every business problem is a people problem. So how do you diagnose people problems within your organization so you can work to solve your business challenges? Nate Larson is an HRIS Analyst, and he joins the show today to talk about how you can leverage analytics in your business to solve people problems, and at the same time, solve your business problems. You can find show notes and more information by clicking here: https://bit.ly/3b7Th5D

The PFF NFL Show
Team Building, Draft Strategy, and using analytics in the NFL with former GM Rick Spielman

The PFF NFL Show

Play Episode Listen Later May 26, 2022 87:53 Very Popular


Tune into this episode of the PFF NFL Podcast Sam Monson FREE. Steve Palazzolo is joined by former NFL GM Rick Spielman to discuss team building, draft strategy, and using analytics in the NFL.

The PFF NFL Podcast
Team Building, Draft Strategy, and using analytics in the NFL with former GM Rick Spielman

The PFF NFL Podcast

Play Episode Listen Later May 26, 2022 89:08


Tune into this episode of the PFF NFL Podcast Sam Monson FREE. Steve Palazzolo is joined by former NFL GM Rick Spielman to discuss team building, draft strategy, and using analytics in the NFL. Learn more about your ad choices. Visit megaphone.fm/adchoices

Raise Private Money Legally • for Real Estate
S3E15: "Using Analytics to Scale Your Business" with Val Despard

Raise Private Money Legally • for Real Estate

Play Episode Listen Later May 24, 2022 53:09 Transcription Available


During this podcast, guest speaker Val Despard of Despard Analytics and host Kim Lisa Taylor, Esq. discussed how using the right analytics for your deals can make or break your offering and minimize risks for your investors.Not only can a professional analytics consultant save you hours of time, it can give your investors (and you) confidence in your numbers — making them more likely to invest, and you more likely to hit your targets. You'll want to hear our guest speaker's insights.Contact: emailSyndication Attorneys WebsiteInvestor Marketing Materials

The Conference Room with Simon Lader
Episode 64 - How To X-Ray Your Business Using Analytics with Phil Hughes

The Conference Room with Simon Lader

Play Episode Listen Later Apr 18, 2022 21:45


In this week's episode, we welcome the founder and CEO of PHH Digital, Phil Hughes as he talks about how analytics can help you scale their businesses. KEY TAKEAWAYS FROM THIS EPISODE: Why should an organization need to keep track of its analytics? The key problems with the absence of tracking analytics Key things to set up analytics successfully THIS WEEK'S GUEST Phil Hughes is a Computer Sciences graduate of the University of Manchester the founder and CEO of PHH Digital, a powerhouse of digital applications. He's an entrepreneurial Software Developer and Guitar Playing Fisherman with over 14 years of software and IT experience. Having worked as the technical founder of a start-up, Phil was frustrated with how long it took to review digital marketing analytics. So instead of looking for a solution, he decided to see if he could solve the headache himself, and as a result, their flagship product Elementary Analytics was born. For more information, or to get in touch with Phil, check out: LinkedIn: https://www.linkedin.com/in/phil-tech/ Website: https://elementaryanalytics.com/ Blog: https://www.philliphughes.co.uk/ A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

The Innovating Together Podcast
Interview with Dr. Amelia Parnell From NASPA

The Innovating Together Podcast

Play Episode Listen Later Apr 11, 2022 29:29


Dr. Bridget Burns and Dr. Tiffany Polite from University Innovation Alliance (UIA) interviewed Dr. Amelia Parnell from NASPA – Student Affairs Administrators in Higher Education. Dr. Parnell wrote a book titled “You are a Data Person: Strategies for Using Analytics on Campus.” Her target audience is anyone who works in higher education in any position. She gathered context for the book by interviewing 40 professionals from a variety of roles to learn about their uses of data in their daily work. The book reflects themes from those discussions and introduces the Data Identity Framework, which describes six core competencies that are key to making data-informed decisions. The six areas are: Curiosity and Inquiry Research and Analysis Communication and Consultation Campus Context Industry Context Strategy and Planning Dr. Burns reflected that the book sounds like it gives the reader confidence to use data to be an informed decision maker. Establishing the appropriate sequencing, timing, and pace using big data is doable for anyone in a collaborative environment, according to Dr. Parnell. The most popular question, especially from graduate students, is “which is better, quantitative, or qualitative?” Dr. Parnell likes both. “Almost every conversation comes back to strategic communication.” Dr. Parnell said the book is not meant to be a one-time read. “I think the goal is to convince the reader… to have a lifelong commitment to building out a set of skills.” It's a quick read, but a book you can come back to over and over as you develop these skill sets. Dr. Burns recommends the book as a holiday gift or pass around the office, and asked for Dr. Parnell's background. Dr. Parnell shared that her experiences in legislative policy, student affairs, research, and graduate teaching all reflect her passion for making complicated topics easy to understand and accessible. Dr. Parnell responded to an audience question regarding how to brief one's boss with data. She said, “For example, if you received a question from a senior leader who is curious about the number of transfer students who come to the campus from more than 500 miles away, a good first step is to probe to clarify what the senior leader is trying to accomplish. A key question to ask in doing so is how the requested data would be used. After ensuring that the desired use of the data is clear, the next step is to complete the analysis and provide the results.” Parnell suggests that a good approach for sharing results is to start by providing brief bullet points, which can help the colleague clearly identify relevant information. --- Send in a voice message: https://anchor.fm/innovationalliance/message

Speaking of College
What Should You Consider After College?

Speaking of College

Play Episode Listen Later Feb 11, 2022 34:10


Understanding how college processes work is a good way to prepare for a successful college experience. It is also important to consider some common aspects of college life. In this episode, Dr. P. talks about life after college with Hamza Shittu, a recent graduate who offers great advice about things that soon-to-be college graduates should consider. Hamza is now a podcast producer at Goat Rodeo, a company based in the Washington, DC area. A creative at heart, Hamza has always found ways to express who he is through various forms of media, whether it's through music, video production, or graphic and web design. Looking forward, Hamza is working toward being a composer for tv and film. He is a firm believer that music can unite and connect others and he aims to inspire others through sound.During the break, Dr. P. describes her new book. The Ask Dr. P. segment features a question about how to prepare a resume if you do not have many or any paid employment experiences.Hamza Shittu on YouTubeHamza Shittu on SpotifyHamza Shittu on Apple MusicHamza Shittu on SoundcloudResources Mentioned in This EpisodeDr. P.'s new book, You Are a Data Person: Strategies for Using Analytics on CampusPosse FoundationGot a question about college? Email Dr. P. at amelia@speakingofcollege.com  

Speaking of College
How Does a College Pay Its Bills?

Speaking of College

Play Episode Listen Later Dec 2, 2021 31:21


As we continue to read about the rising cost for students to attend college, now is a good time to also discuss the various costs of operating a college. In this episode, Dr. P. talks with Liz LaPolt Clark about how money flows on a campus. The conversation covers specific sources of revenue, interesting types of expenses, and the many offices that are responsible for making sure a college's financial resources are managed well.Liz is Vice President for Policy and Research at the National Association of College and University Business Officers (NACUBO), a membership organization representing more than 1,700 colleges and universities across the country. Liz is a member of the NACUBO executive leadership group and heads the team responsible for analysis of federal regulatory and legislative actions, research, and communications at NACUBO. She has been widely quoted in the press and is a sought-after speaker on how Washington politics and federal policies impact higher education. Liz got her start on Capitol Hill in 1999, running Cornell University's first Washington, DC-based federal relations office, and in her career has led federal affairs for the State University of New York (SUNY) System and for Oregon State University. A native of Liberty, NY, Liz is a graduate of Binghamton University (SUNY) and received a Master's degree from Cornell University. She currently lives in Fort Washington, Maryland.During the break, Dr. P. describes her new book. The Ask Dr. P. segment features a question about how to make new friends.Liz Clark on TwitterLiz Clark on LinkedInLiz's BioResources Mentioned in This EpisodeDr. P.'s new book, You Are a Data Person: Strategies for Using Analytics on CampusGot a question about college? Email Dr. P. at amelia@speakingofcollege.com  

The Opportunity Podcast
The Magic of Metrics: Using Analytics to Boost Your Business With Brian Sierakowski [Ep. 64]

The Opportunity Podcast

Play Episode Listen Later Nov 30, 2021 90:46


The best way to achieve success is by capitalizing on your strengths and mitigating your weaknesses. The question is, how do you identify what those strengths and weaknesses are? This is where your site metrics come into play. Metics reveal a wealth of information that can help you scale your business and maximize your ROI. In this episode, we're joined by Brian Sierakowski, the Director of Operations at Baremetrics, a software that translates metrics into analytics and insights that help business owners make profitable, data-driven decisions. Brian helps clear up the confusion around metrics by guiding us through which data points to focus on and which ones simply add to the noise. According to Brian: “If you get your metrics just right, you can craft the data to show you something that gets to a level of specificity. Then the answer to the question of, "What should we do next?" becomes obvious.” Brain explains how tracking your site metrics can help you make more informed decisions, and how the data that is revealed can help you create effective scaling strategies for your business.  Topics Discussed in this episode: How Brian got his start in the online business world (09:19) Brian explains what metrics are and why they're important (28:22) Which metrics give you the best picture of how your business is performing? (35:16) The biggest challenges people face when trying to optimize their metrics (40:55) Segmenting your metrics instead of drinking from the data fire hose (45:38) When your metrics reveal a trend, how long should you wait before acting on it? (51:55) The different metric optimization strategies for new vs established businesses (01:03:18) How metrics can help get your business out of a rut (01:11:22) Brian's predictions on the future of the SaaS industry (01:19:28) The best hidden growth opportunities within site metrics (01:24:28) What tools or resources can help online business owners optimize their metrics? (01:25:19) Brian recalls his funniest moment working in the online business space (01:26:39) Sit back, grab a coffee, and learn how to access a wealth of untapped growth opportunities through your site metrics!

Chad Ford's NBA Big Board - NBA Draft Podcast
S3 Ep 16: Using Analytics to Project the Draft

Chad Ford's NBA Big Board - NBA Draft Podcast

Play Episode Listen Later Nov 19, 2021 40:33


Chad is joined by The Athletic's Seth Partnow, former Director of Basketball Research for the Milwaukee Bucks, to discuss his new book, The Midrange Theory: Basketball's Evolution in the Age of Analytics. They discuss how NBA scouts and front offices are using analytics to improve their drafting, key statistics that translate to NBA success, hits and misses that Seth has had in his years scouting the draft, how Giannis Antetokounmpo turned analytics models on their head to become a star and Seth's thoughts about several of the top rookies, including Cade Cunningham, Evan Mobley and Jalen Green. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Key with Inside Higher Ed
Ep 63: We Are All Data People

The Key with Inside Higher Ed

Play Episode Listen Later Oct 14, 2021 28:44


Data is a four-letter word in some quarters of higher education, even as many people call for colleges and universities to get better at using data and analytics to support institutional decision-making. Plenty of academics equate discussions about “data” with an overemphasis on efficiency or productivity or accountability, and worry that college leaders will put algorithms and numbers ahead of thoughtful analysis.  Amelia Parnell strongly believes in the power of good information to help college faculty and staff members make better decisions. But in her new book, “You Are a Data Person: Strategies for Using Analytics on Campus,” from Stylus Publishing, Parnell describes a very expansive view of data-informed conversations that just about everyone in a campus community can and should be able to participate in. Parnell, vice president for research and policy at NASPA–Student Affairs Administrators in Higher Education, joins this week's episode of The Key for a conversation about the different ways that professors, administrators and staff members can use data in their everyday work and contribute to important discussions across the institution – whether they consider themselves “data people” or not. Hosted by Inside Higher Ed Co-founder and Editor Doug Lederman. This episode of The Key is sponsored by D2L.

Persevere Podcast
EP11 Using Analytics to Build Your Pitch Deck and Fund Your Startup with Justin Izzo

Persevere Podcast

Play Episode Listen Later Oct 13, 2021 41:46


In this episode, Patty and Justin Izzo discuss using analytics to build your pitch deck and fund your startup. Justin Izzo is the Content Marketing Manager at DocSend, a secure file-sharing platform with real-time control and insights. DocSend helps startup founders and venture capitalists who are raising money. Real-time analytics provide data on how users engage with files and how founders can successfully tailor their approach to fund their business.  With DocSend's reporting process, startup founders and their team can gain insights into their company data and the data across the DocSend platform. Key TakeawaysThe average length of a pitch deck (it's not what you think)Where investors spend most of their time on pitch decks and how it correlates with the chances of being fundedThe most critical information to include in your pitch deck and the fool-proof order to place them inHow much time investors spend looking at your pitch deckHow gender, minority, and team makeup play a role in fundingWhat sectors have seen the most growth in investments in the past yearReady to start hitting your fundraising goals? Hit play on episode 11 of the Persevere Podcast now! Connect with Justin on LinkedIn!Can't wait to join DocSend? Sign up for DocSend now! PERSEVERE PODCAST SHOW NOTES: https://www.perseverepodcast.com/CHECKABLE MEDICAL INSTAGRAM: https://www.instagram.com/checkablemedical/CHECKABLE MEDICAL WEBSITE: https://www.checkablemedical.com/

The Virtual CMO
Using Analytics and Business Intelligence to Grow Your Business with Dan McGaw

The Virtual CMO

Play Episode Listen Later Jun 17, 2021 37:32 Transcription Available


In episode 78, host Eric Dickmann interviews Dan McGaw. Dan is an award-winning entrepreneur, author, speaker, marketing specialist, growth hacker, and Founder and CEO of McGaw.io, an analytics and marketing technology consultancy firm. He has led the teams at Kissmetrics.com and CodeSchool.com, and served as CMO of Effin Amazing, an analytics and marketing consultancy.In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States State Department, where he had the privilege to advise universities, governments, and private corporations on how to build entrepreneur ecosystems. McGaw authored his latest book- Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack. His book aims to help your business survive the so-called- Stackapocalyspe,  and improve your marketing efforts by making use of the right marketing tools.  For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-analytics-business-intelligence-grow-businesss-s5e12/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com