Podcast appearances and mentions of tim ash

Part 2 of 2: Leadership and Tribal Bonds: Tim Ash on Cultivating Culture and Conquering Change  In this episode, Dov Baron continues a fascinating discussion with Tim Ash, author of 'Unleash Your Primal Brain.' . They delve into the psychology behind tribal connections, the critical role of leaders in guiding their tribes, and how to create a thriving organizational culture. . Tim outlines five key elements necessary for initiating and bonding individuals to a strong culture: modeling by leaders, creating uncertainty, utilizing peer pressure, engaging in synchronized group activities, and overcoming meaningful challenges. . The conversation also touches on the importance of personal purpose for leaders, shadow work, and shadow purpose and the intricate dance of maintaining and enriching corporate culture amid generational and societal shifts. . Dov Baron's brand new course has just been released on coursifyx.com/belonging ------------- Titled: "CREATING A CULTURE OF BELONGING." The course is divided into eight sections, each of which will guide you through exactly how to create a culture of belonging. . Because: CREATING A CULTURE OF BELONGING MAXIMIZES PERSONAL AND CORPORATE SUCCESS. Get Ready to strap on the tanks and Dive Deep into, What it Takes to Create a Culture of Belonging in your organization! Curious to know more? coursifyx.com/belonging .  "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" #leadership #leadershipdevelopment #emotionsourcecode #neuroscience #emotional #meaning #emotional #logic #culture #curiosity #humanbehavior  

Culture as Cult! . The words Culture and Cult share the same root. We're living in a time when these dynamics are more pronounced than ever, especially in the turbulent landscape of contemporary politics.  . In this two-part episode, I'm thrilled to sit down with my friend Tim Ash, a powerhouse in Primal Psychology.  . Tim has a unique perspective on the rituals that forge cult-like bonds in everything from politics to the Navy SEALs and corporate brands. .  With over $1.2 billion in value created for giants like Google, Expedia, and Nestlé, Tim's insights are not to be missed.  . TimAsh is the bestselling author of Unleash Your Primal Brain and has captivated audiences at over 200 events across four continents. His work is frequently highlighted by esteemed publications like Forbes and Entrepreneur Magazine.  . Get ready for an eye-opening conversation that challenges your perceptions and dives deep into the psychology of our times! 00:30 Meet Tim Ash: Expert in Tribal Psychology . 02:24 Tim Ash's Background and Immigrant Experience . 03:52 Life in the Soviet Union . 04:43 The Psychology of Tribal Bonds . 05:43 Cultural Imprints and Leadership . 09:05 Human Evolution and Tribal Conflicts . 12:59 The Power of Initiation in Tribes . 21:52 Modern Tribal Affiliations and Shifts . 25:00 Conclusion and Where to Find More . Dov Baron's brand new course has just been released on coursifyx.com/belonging ------------- Titled: "CREATING A CULTURE OF BELONGING." The course is divided into eight sections, each of which will guide you through exactly how to create a culture of belonging. . Because: CREATING A CULTURE OF BELONGING MAXIMIZES PERSONAL AND CORPORATE SUCCESS. Get Ready to strap on the tanks and Dive Deep into, What it Takes to Create a Culture of Belonging in your organization! Curious to know more? coursifyx.com/belonging .  "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" #leadership #leadershipdevelopment #emotionsourcecode #neuroscience #emotional #meaning #emotional #logic #culture #curiosity #humanbehavior  

As he shares his personal story of transformation, Tim Ash talks about how he shifted to an inner-directed focus after both of his parents passed away, causing him to re-evaluate his life, work, and parenting. They speak about how he began to look for a new way of living and for meaning.Discussed was a pivotal experience of participating in a men's initiation process (mankindproject.org), how transformational it was for his life, and how he continues to be involved in the community now.Tim and Corban talk about the value of men mentoring other men, how rare it is to find opportunities to be mentored in this way. Tim shares how when he changed  changed the way he showed up with his family, his family made positive changes too and the whole dynamic shifted.The conversation explores the importance of having a mission statement for life, and how Tim breaks that down into what he calls “positive and shadow missions.”Tim Ash is a sought after international key-note speaker, wildly successful entrepreneur, best-selling author of Unleash Your Primal Brain, poet, painter, photographer, and evolutionary psychology expert.Learn more about Tim on his Website here, and his book Website here. Learn more about ManKind Project here. Learn more about HopeGuide and Ryan Pink Join us on YouTube to watch full episodes Help us amplify the message!Please subscribe on your favorite podcast app!Please Rate and Review the podcast on Apple and Spotify!

In this discussion, Corban and Tim discusses evolutionary phycology, sleep across all mammals, and the surprising value of sleep for humans. They touch on EMDR (Eye Movement Desensitization Retraining therapy) as it relates to sleep, which may hint at why it actually works in healing trauma. Tim goes into the sleep cycles, stages, and REM specifically, as well as how we use dream to process life, to learn and grow.The idea of the “tribe” is explored (referencing evolutionary psychology), the size this tribe can be, and how important it is to our health and wellness overall. Touch and belonging are integral to having a “tribe,” and support us as humans.They discuss how utilizing journaling and sleep to help are effective tools for accessing creativity and intuition more effectively in life. Tim Ash is a sought after international key-note speaker, wildly successful entrepreneur, best-selling author of Unleash Your Primal Brain, poet, painter, photographer, and evolutionary psychology expert.Learn more about Tim on his Website here, and his book website here.Learn more about HopeGuide and Ryan Pink Join us on YouTube to watch full episodes Help us amplify the message!Please subscribe on your favorite podcast app!Please Rate and Review the podcast on Apple and Spotify!

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages). In this episode you'll learn: Catch up Tim's social media: Facebook: https://www.facebook.com/tim.ash1/ LinkedIn: https://www.linkedin.com/in/timash/ GoBundance LHI Assesment: ⁠⁠www.gobundance.com/lhi⁠⁠ Want to listen to Tribe of Millionaires? Spotify: https://podcasts.apple.com/us/podcast/tribe-of-millionaires-podcast/id1110145229 Apple: https://open.spotify.com/show/47lZ1BcVeRs1C4D8b7kbGI Learn More About Our Tribe! https://www.gobundance.com/ Watch How To Profit From Your Brand | Mark Lack Ep 241 https://www.youtube.com/watch?v=OLYFjltV69s Want to connect with our community? Instagram: https://www.instagram.com/gobundance Facebook: https://www.facebook.com/gobundance Twitter: https://twitter.com/GoBundance Tribe of Millionaires Podcast by GoBundance is the podcast for healthy wealthy generous people who choose to live epic lives. Each week, we connect with featured guests and GoBundance members to bring you the best in our community. #gobundance #tribeofmillionaires #grablifebig

It's rare that I find someone who shares my love of brain science, but my guest today might just appreciate it even more than me! I am honored to host the brilliant Tim Ash, an international keynote speaker and best-selling author who has left an indelible mark on the realm of online marketing. Today he shares his valuable insight into human behavior, rooted in evolutionary psychology, that is bound to revolutionize your understanding of how we think and act.Tim is a master of the mind, applying scientific principles to areas like leadership, business, and team building. He has played a pivotal role in creating over $1.2 billion in value for industry giants like Google, Expedia, and Nestle. Forbes and Entrepreneur Magazine recognize him as a top online marketer, and he's authored several best-selling books, including his most recent work ''Unleash Your Primal Brain, Demystifying How We Think and Why We Act''. In this episode, we talk about…..Demystifying polarization and its impact on the workforce.Evolutionary roots of tribal conflict.The primal brain and decision-making.Sleep and brain performance.Happy chemicals and the significance of gratitude. This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!Connect with Tim!Website | Facebook | LinkedinUnleash Your Primal Brain by Tim Ash - Order now!Please take the time to leave a review so we can build our community of high growth entrepreneurs. If you'd like to connect with me, go to www.lukelayman.com orConnect with me on InstagramConnect with me on FacebookConnect with me on LinkedIn

In this episode of The Brainy Business podcast, host Melina Palmer interviews Tim Ash, author of Unleash Your Primal Brain. Tim brings his unique background in computer engineering and cognitive science to the discussion, shedding light on the evolution of the brain and its impact on human behavior. He explains how our brains developed as a response to fast changes in the environment caused by movement, highlighting the importance of social dynamics over logical reasoning.  Tim also delves into the concept of culture spread and how humans made an evolutionary bet on it, setting us apart from animals. This conversation is essential for business leaders and marketers who want to better understand human behavior and predict consumer choices. By recognizing the underlying evolutionary basis of our brains, they can design experiences that align with human nature, effectively connecting with their target audience. Tim's expertise in neural networks and neuromarketing provides a unique perspective on leveraging the primal brain for ethical reasons and leveling the playing field in marketing. Don't miss this opportunity to gain insights that will enhance your business strategies and drive success. In this episode: Discover the evolutionary basis of the brain, unveiling insights into the origin of human behavior. Unravel the secrets behind mirror neurons and understand their importance in human learning processes and empathy. Understand the ways in which cultural spread influences our adaptability and drives behavioral changes. Delve into how social media can be exploited to leverage our instinct for cultural spread. Gain insights into how to design business experiences that are harmonized with the innate nature of humans. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Tim Ash and discusses the importance of understanding the primal brain in behavioral economics and business. 00:01:44 - Evolution of the Brain, Tim explains how the brain evolved to respond to fast changes in the environment caused by movement. He highlights the energy-intensive nature of the brain and its focus on modeling complex social relationships. 00:07:11 - Heuristics and Biases, Tim explores how the brain uses heuristics and biases to navigate the world, balancing the need for energy consumption and survival. He emphasizes the brain's primary function of modeling social dynamics rather than logical reasoning. 00:09:50 - Culture Spread, Tim discusses how humans evolved to rely on culture spread as an evolutionary advantage. He explains the role of mirror neurons and the physical adaptations in humans to facilitate cultural learning. 00:13:36 - Unique Aspects of Human Brain Development, Tim highlights the unique aspects of human brain development, such as prolonged adolescence. He discusses how these adaptations contribute to the spread of culture and the importance of learning from others. 00:15:50 - Evolutionary Reasons for Modeling and Survival Goals, Tim explains that there are evolutionary reasons for modeling and mirror neurons. Modeling helps us imagine what someone is doing when they are out of sight, while survival goals like feeding and interpreting gestures are important for our physical skill rehearsal. Mirror neurons play a role in all of these processes and contribute to our survival. 00:17:14 - Learning from Successful Examples and Tribal Cohesion, Tim discusses the importance of learning from successful examples and the role of tribal cohesion in our learning process. We tend to learn from older people who have survived and people who are similar to us in terms of ethnicity, gender, and language. This preference for learning from similar individuals reinforces tribalism and group cohesion. 00:18:56 - Overcoming Biases and Expanding Circles of Empathy, Tim expresses a lack of hope in overcoming biases and expanding circles of empathy, especially in society and politics. He highlights our biological predisposition to form tribes and the difficulty of accepting other views once we are part of a tribe. However, he suggests that meeting and talking to people who are different from us can help in creating a larger circle of empathy. 00:21:32 - Conservative and Progressive Spheres of Concern, Tim shares an interesting finding from sociological research that conservative and progressive individuals tend to have different spheres of concern. He uses perceptions of immigration as an example of these differences. 00:30:24 - Girls' School Performance and Self Esteem Decline, Girls tend to outperform boys academically, especially in the early years. However, when they hit puberty, their self-esteem declines, and they start caring more about what their friends think of them. This often leads to a decline in academic performance. 00:31:27 - The Importance of the First Five Years, The first five years of a child's life are critical for their development. During this time, they need to feel loved, safe, and have proper nutrition and sleep. These experiences become hardwired into their biology and can influence their social attitudes and behaviors later in life. 00:33:22 - The Power of Empathy, Developing empathy is crucial for raising good humans. One way to cultivate empathy is through direct experiences with people from different backgrounds and cultures. By understanding and modeling the behaviors and experiences of others, we can foster empathy and understanding. 00:34:48 - The Role of Storytelling, Storytelling serves multiple evolutionary purposes. It allows us to simulate experiences we can't directly have, like living out a nightmare scenario without the real-life consequences. It also helps maintain cultural cohesion by spreading knowledge and values within a tribe. However, the cultural package we bring to a story can influence how we interpret and experience it. 00:36:56 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Tim Ash: Follow Tim on LinkedIn Primal Brain Website Tim's Website  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Unleash Your Primal Brain, by Tim Ash Evolutionary Ideas, by Sam Tatam Solving Modern Problems with a Stone-Age Brain, by Doug Kenrick and Dave Lundberg-Kenrick  Friction, by Roger Dooley Indistractable, by Nir Eyal Top Recommended Next Episode: Evolutionary Ideas, with Sam Tatam (ep 204) Already Heard That One? Try These:  Solving Modern Problems with a Stone-Age Brain (ep 237) Good Habits, Bad Habits, with Wendy Wood (ep 127) DOSE Brain Chemicals (ep 123) Herding (ep 264) Loss Aversion (ep 316) Biases Toward Novelty and Stories (ep 54) Indistractable, with Nir Eyal (ep 290) Mirror Neurons (ep 31) Avoiding Everyday Work Disasters with Dr. Gleb Tsipursky (ep 111) Marketing to Mindstates with Will Leach (ep 88) Friction, with Roger Dooley (ep 274) Costco: A Behavioral Economics Analysis (ep 47) Biases Toward Others (ep 314) IKEA Effect (ep 112) The Human Experience, with John Sills (ep 277) Using the Senses to Increase Sales with Michelle Niedziela (ep 168) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Dove Real Beauty Campaign Always Super Bowl Ad 2015 What eCommerce Can Learn From IKEA's Offline Success

Leadership is about understanding the primal within us, embracing tribal dynamics, and harnessing the power of unity in an uncertain world. Join host Penny Zanker and guest Tim Ash as they dive deep into the intriguing world of tribal dynamics, leadership, and the primal brain. Referencing his book, "Unleash Your Primal Brain," Tim explores the fascinating interplay of our evolutionary psychology in the modern workplace. He discusses the concept of polarization within organizations and how it affects everything from executive decisions to interactions with clients. Tim introduces us to the Positive Polarization Toolkit, unveiling five powerful strategies to foster group cohesion in uncertain times. That's not all as the discussion extends beyond tribal dynamics, touching on the concept of uncertainty and the importance of sleep. Tune in now and discover the secrets to becoming a more effective leader by understanding the primal brain and the tribal dynamics that shape our world. Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast/

Are you curious about human behavior and what really drives our decisions? In this episode, Adam Hill interviews bestselling author and expert on marketing and evolutionary psychology Tim Ash, who discusses key concepts from his book "Unleash Your Primal Brain." Tim explains how irrational we truly are as human beings and how our emotions, not rational thought, drive most of our decisions. He delves into topics like sleep, decision-making, negativity bias, and tribal psychology. They discuss Ash's background growing up in the Soviet Union and immigrating to the United States, as well as his career path from digital marketing to studying human behavior through an evolutionary lens. Here are some power takeaways from today's conversation: Tim's career background Curiosity as an antidote to fear About “Unleash Your Primal Brain” Using evolutionary psychology to build positive tribes The role of emotions in decision-making The psychology of negative thinking and its impact on decision-making Evolutionary psychology and its applications in marketing and personal growth Episode Highlights: [14:11] Curiosity as an Antidote to Fear Tim recently had the pleasure of being a guest on Dov Baron's podcast, "Curiosity Bites." Dov shared his insight that curiosity serves as the foundation for all other values. Without it, one's life can become stagnant and devoid of purpose. Curiosity propels us to actively seek growth, learning, and personal development, encouraging us to push past our fears and limitations to expand the boundaries of what we once believed possible. In fact, curiosity serves as an antidote for fear, presenting an alternative approach to dealing with it. Rather than simply pushing through or denying our fear, embracing curiosity allows us to focus on something that outweighs our fear, providing us with a powerful tool to navigate challenging situations. [17:48] Unleashing Your Primal Brain: A Fun and Readable Journey into Evolutionary Psychology In his book "Unleash Your Primal Brain," Tim Ash skillfully delves into evolutionary psychology, presenting it in a captivating and concise manner. By condensing the essence of 30 books into one remarkable work, Ash explores the idea that all humans share a common operating system, tracing our thoughts and actions back to the entire arc of evolution. From primitive life forms to complex human traits like social nature and tribalism, the book covers a wide range of topics. Readers embark on a captivating journey exploring memory, learning, sleep, language, gender differences, and more, gaining insights into the deepest roots of our existence and the fascinating intricacies of what drives us. [25:07] The Evolution of Human Tribal Bonds and the Primal Polarization Toolkit Tim explains that as social beings, humans evolved to be strongly bonded to their tribes for survival. However, in modern society we belong to overlapping tribes. Ash shares the "primal polarization toolkit,” containing strategies like creating uncertainty, peer pressure, unanimity, and synchronized group activities that can be intentionally used to polarize groups, for better or worse. However, with awareness of these mechanisms, we can leverage them to foster bonding and cooperation. By recognizing how our brains evolved for tribalism, we can establish a sense of shared purpose, values and identity within workplaces, organizations, friend groups and beyond. This has implications for building loyalty, morale and productivity when applied ethically and for the benefit of all members.  Resources Mentioned: Unleash Your Primal Brain https://sitetuners.com/  https://www.timash.com Follow Adam… Sign up for my newsletter and get my free Foundations of Flow Training: Follow me and turn fear into flow! IG: @theadamchill YouTube: @adamchill  TikTok: @theadamchill

In this captivating episode of the Brand Gravity Show, Tim Ash unveils the intricate art of decision-making, unraveling the hidden influence of emotions and the choices they drive. Prepare to be enlightened as he shares the secrets of building brand tribes, skillfully navigating polarization, and the timeless origins of storytelling.With an illustrious track record, Tim has masterminded the creation of an astonishing $1.2 billion in value for industry giants like Google, Expedia, and Nestle. His exceptional expertise has earned him accolades from Forbes and Entrepreneur Magazine, cementing his status as a distinguished online marketing luminary. Additionally, Tim has authored a series of bestselling books, with his latest gem being "Unleash Your Primal Brain."We talk about:[0:00] Intro[3:11] How we make decisions[4:07] Emotional decision making[5:08] Brand tribe & polarization[10:15] Political polarization[12:42] Levels of polarization in your brand[15:24] Attracting the right people[17:42] Importance of sleep[20:03] ‘Logical' side of the brain[22:12] Evolutionary roots of storytelling[24:58] Memory & learning[26:44] Where to find Tim[27:09] Advice for entrepreneursConnect with Tim here:https://timash.com/https://www.linkedin.com/in/timash/Mentions:Unleash Your Primal Brain: https://www.amazon.com/Unleash-Your-Primal-Brain-Demystifying-ebook/dp/B08BY1WYHMConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer.Topics Covered:(00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles) (03:37) - What is evolutionary psychology? (06:43) - Rational vs. irrational: what it means for marketing pros. (07:53) - Upside vs. downside bias (11:29) - Humans are built to be tribal (14:45) - Why stories help us to survive (19:18) - The best thing you can do to really understand your customers (22:47) - Don't do this when doing market research (30:01) - Why humans always need to pick a side (31:27) - Why conspiracy theorists and Mercedes drivers have in common. (34:37) - Why it sometimes makes sense to make things harder to get (36:51) - The "Pretty Woman" effect or why we're willing to suffer for the group (41:06) - Your editorial tone can't be accidental ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and evolutionary psychology & marketing expert Tim Ash as they discuss how to apply research insights to improve the effectiveness of your marketing.     In this episode, we talk about:   - How to sell more effectively using evolutionary psychology & neuromarketing - The role of AI and machine learning in marketing automation and personalization - How to optimize conversation rates for your business     EPISODE NOTES Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).   Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.   Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually).   Tim also selectively works as an online marketing advisor with senior executives. For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).   Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.   He was the founding chair of the international Conversion Conference event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).   Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master's degree in Computer Science along the way.   Originally born in the Soviet Union, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, and avid photographer specializing in travel and fine-art figurative work.   Links:   Website: PrimalBrain.com     LinkedIn: https://www.linkedin.com/in/timash/ Facebook: https://www.facebook.com/tim.ash1   If you enjoyed this episode, please let me know by rating & reviewing this show: https://linktr.ee/wiredforsuccess.   Want more? From quick tips & insights to guided meditations and a side of biohacking – if you'd like to join my inner circle and get access to exclusive subscriber-only content: Hit subscribe and join the tribe! THANK YOU for your support!

“Human evolution is largely a tribe on tribe competition. So being a tribal loyalist and transmitting that cultural package reliably, that's our survival edge,” explains Tim Ash, founder of Primal Brain, international keynote speaker, and bestselling author. Tim's career path from exiting his digital marketing agency to consulting and speaking was largely influenced by his background in evolutionary psychology. Today, Tim speaks on how to leverage evolutionary psychology to your advantage within your business.Successful entrepreneurship is primarily based in storytelling, which is all about transmitting cultural knowledge to others. Transmitting this information was a matter of life and death in the early days of humanity and even now, humans are hardwired to seek this tribal connectivity. Great digital marketing should build off the basic principles of storytelling. If you are looking to sell your product or service, appeal to peoples' emotions through sharing your story, as people inherently make decisions based on their emotions. In addition to using psychology to guide your sales and marketing strategies, it can be applied to managing your business as well. For example, Tim recommends starting with your hardest task that takes the most conscious thought first, as there is a limited amount of brain energy available to you. He also shares the shocking fact that caffeine is not actually a stimulant, nor does it act as a replacement for getting enough sleep.When you understand how the brain works and why it evolved to function in these ways, it becomes easier to understand how to build connections with others and how to influence their decision making process. No matter how far humans have come since first evolving, the brain continues to work in the same ways, constantly scanning the environment for danger, seeking tribal networks for a sense of security, and making decisions based on emotional response. Quotes“Never take criticism from someone you wouldn't go to for advice.” (5:00-5:05 | Tim) “Human evolution is largely a tribe on tribe competition. So being a tribal loyalist and transmitting that cultural package reliably, that's our survival edge.” (8:11-8:20 | Tim)“All major psychiatric conditions involve a sleep disturbance.” (10:03-10:08 | Tim)“No decision gets made without emotion.” (18:17-18:19 | Tim) “Tackle your hardest problem, the one that requires the most conscious thought, first.” (24:46-24:51 | Tim)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail Connect with Tim AshTim's website: https://TimAsh.comPrimal Bain: https://PrimalBrain.com Details here: https://acetheagenda.com/tim-ash-for-event-planners/Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com ,

Have you ever been mystified by why people sometimes behave in ways that seem to defy reason?  This disconnect can strongly impact every aspect of our business and personal life. To better understand this issue we speak with Tim Ash, international keynote speaker, advisor to senior executives, and expert in evolutionary psychology and digital marketing.Read More The post Demystifying Human Decision-Making And Action – with Tim Ash appeared first on Business Advancement.

Welcome to Episode 74 of The Arrive at Happy Show! Today's guest is Tim Ash, international keynote speaker, bestselling author of "Unleash Your Potential," and an expert in marketing and evolutionary psychology. In this podcast interview, Tia Graham and Tim Ash dive into the brain chemistry of happiness, exploring how our brain influences our thoughts, actions, and our overall well-being. With Tim's diverse background as a computer scientist, LinkedIn master instructor, and co-founder of Site Tuners, this conversation is packed with inspiring insights. He's working on new books and a breakthrough keynote on polarization! Tune in and let's unleash the potential of happiness, together.

As entrepreneurs, we all dream of having a website that ranks high on search engines and attracts millions of visitors without having to pay for clicks or beg for backlinks. In this podcast, we will explore the secrets to achieving high search results and optimizing your website to become an asset that generates revenue for your business. Our expert guests will share their insights, strategies, and techniques for growing your website organically, without relying on paid advertising or link-building schemes. You'll learn how to identify and target the right keywords, create high-quality content that resonates with your audience, optimize your website structure and metadata, and leverage social media and other digital channels to amplify your reach. We'll also discuss the latest trends and best practices in search engine optimization (SEO), including the impact of voice search, artificial intelligence, and machine learning on website rankings. Join us on this exciting journey from zero to SEO hero, and discover how to unlock the full potential of your website and turn it into a powerful marketing tool that drives traffic, leads, and sales for your business. Links and Resources: LinkedIn: https://www.linkedin.com/in/seoexpert/ Website: Wiideman Consulting Group, Inc  If you've been in business for any time at all, you probably have heard of the Red Bible. The name of the book is called The Ultimate Sales Machine by Chet Holmes, and it's affectionately called the Red Bible because everyone. Who is in business cannot live without it. There's a concept in the book called the Dream 100, and essentially what it boils down to is you want to identify the top 100 people, people that you want to do business with. So when I started looking at this, basically what I started doing, I was not looking at the people. I was looking at the company and figuring out what companies it was that I wanted to work with and then figuring out who owned those companies and that's the way that I was approaching it. And that is not the right way to do it. You want to ultimately work with people and you want to interact. People, and obviously you wanna be able to interact with people that are on your same wavelength, interested in the same things as you are, and then you can make different connections and different, um, introductions and, uh, you know, do things for people that you know that you would like. So it makes it much, much, much easier to be able to do that. Now, I'm not gonna go through all of these because there are quite a few of them, but I've got a spreadsheet here that have things o obviously contact information, email all of their social. Profiles. Then you also want to understand, you know, their family. How many kids do they have? What are their kids' names? Business partners, personal partners, um, childhood influencers, their parents, their grandparents. Is the family involved in the business? If so, what? What type of business influencers that they follow, their favorite podcasts? Are they into cars? Are they into, uh, what type of real estate investment types do they like? Other types of investments, sports, favorite sports teams, favorite celebrities? Um, who's their banker? Who's their bookkeeper per personal assistant realtor? Lawyer, favorite politician, or country club that they belong to. Favor, vacation spots, favorite bands, personal development, history, all of these types of things you want to know and understand. And when you start creating this list, this Dream 100 list, and you know and understand your target people who you want to be able to bring into your life, this information is going to make it so, so much easier. So if you haven't read the Ultimate Sales. I urge you to go and pick up a copy of that book right now.  On the Invest in Square Feet podcast, we unlock the secrets of wealthy entrepreneurship. I'm Matt Shields and my mission is to help you protect your wealth so that you can invest passively in multi-family real estate. Today we are going to be talking about SEO, and our guest today goes way back into the very early beginnings. Everyone knows that SEO is sort of one of those holy grails of business. Being able to generate sales and opportunities without actually having to go out and sell to anyone or market to anyone, but takes a lot of work. Our guest today, Steve, is an expert in SEO and he's been doing this. For about 20-plus years now, so he's seen all of the changes and he understands how Google and how all of the various different algorithms work. There's a lot packed into this episode today, but we're going to learn some effective strategies and techniques for growing a website organically without relying on paid advertising or any type of link-building schemes. With that, let's go ahead and get onto the show.  I think there's, there are three main challenges, right? And each one falls within its respective discipline of what I do. Right? It's tech content and off-page, uh, from a tech standpoint, choosing the right content management system. Mm-hmm. , you know, I find it very challenging in many cases to optimize, um, drag and drop systems like WIC and Weebly. It's very difficult, from a technology standpoint, to have a system that offers all the features and bells and whistles that we need to satisfy Google's recommendations. Uh, great page experience. Mm-hmm.  on the content side, the biggest challenge has always been. Unfortunately on the client side with getting them to contribute to content, I can't tell you how many thousands of rows in spreadsheets I've delivered to clients of pages that they need to create to appear for the keywords that their customers are searching for. Mm-hmm. , and they just won't take the time to do it. They won't even dictate it and have you transpose it in and try to, you know, write it yourself. They, they just, they just don't have the time bandwidth, interest, or understanding. , you know, to complete the content piece. And when you outsource almost every single time, they're gonna get back this content from some vendor and they're gonna go, this isn't how we describe what we do. This isn't how, you know, we would do it. It's like, well, that's why we asked you to write it first. So I think the content piece has always been a challenge, um, on, the off page. You know, getting other websites to link to your website. Mm-hmm. , you know, it's, it's almost like a, there's a stigma to it now. Everyone gets an email every day saying, will you link to me? Sure. And, uh, they don't even open 'em anymore. They know, oh, this guy's trying to, you know, link bait me to, to share something or link to them. So I think, the challenging side of getting links is getting buy-in from the clients on doing so. from a content standpoint that's completely out of the box. Mm-hmm. . Hey, client, help me create an, um, all-inclusive glossary, an ultimate definitive guide too. Um, let's take some of the data that you have that no one else has about your clients, and let's create some content that's based on a research survey and combine it with our data to have this ultimate. Um, research pieces that we think are even our industry peers and competitors might even link to. We did that last year. We did a study of 300 location pages for Starbucks and Taco Bell and McDonald's, and we studied which attributes played a role in them, uh, ranking better than their competition. And before you know it, I've, I've got, you know, platforms like Bright Local linking to us and me. Web Pro News and Site Pro news, and we didn't have to do any outreach to, or emails to say, Hey, were you linked to our page? They were performing their own research on something that they were creating, and they referenced ours because we had data and we had statistics and tables and charts. So it's the off-page side's definitely, the challenge. And of course, wrapping all of that together, the tech. Content and off-page and getting buy-in from the client and from stakeholders are, mm-hmm.  is often very challenging, especially with larger brands. Hey, larger brand. You realize right now you've got over 500 important URLs with other websites linking to them that are serving users and web callers of 4 0 4 air. Yeah, we'd like to get to that, but SEO o on the MarTech side of things isn't really a priority right now. We're working on new platform things and changes and, you know, but, but we'll put it in Jira and we'll get to it in, you know, in due time. Mm-hmm. , you know, meanwhile, all those pages continue to just disappear from the search results. That traffic disappears and goes away forever. We're dealing with, a client right now who's completely blocked the root of theirs. From being indexed by search engines, and we looked at their search console this morning, they were getting as much as 55,000 visits a day to these pages that now no longer exist in Google's results. They're still out there. If you direct type them in, you can go to 'em, but they've blocked the search engines and nobody knows why. It turns out it's probably something having to do with this Microsoft Azure program where they said, Hey, hey clients. You know, we've got a new feature. You can. All the spam bots of the world, just click this button. And somebody said, oh, neat. And they clicked it and not realizing they're blocking Google and being from being able to, you know, to serve their content. Mm-hmm... So, uh, so yeah, I think getting, getting buy-in from, from developers who can talk very savvy to you sometimes and argue with you very well, um, can be a huge challenge. So having documentation. You know, the Google webmaster documentation and being webmaster documentation as an arsenal to combat those situations can help. And the other thing to do is, is to, is to reward those people through recognition when they do fix something, Hey, by the way, I dunno if you realize this, but those 55,000 visits translated into roughly $300,000 a day in revenue. So by you fixing this, you've just saved the company x millions of dollars per year. So kudos to developer Sam, you know, who, um mm-hmm. , who basically saved the company X millions of dollars a year. Don't take credit for it, give the credit to the people who did the work so that they have buy-in and feel like, Hey, I'm, my work is, is validated and now going forward, Sam, can you fix this thing? Yeah, I might save the money, and the company more money. Of course. I'll do it right away. Yeah,  Yeah. No, makes sense. Uh, you, you mentioned there's, you know, essentially there's the, the three different, you know, categories. You've got you, your C R m or your, you know, your platform. Uh, you've got, your content generation, and then you've got, your promotion side of things. Talk a little bit about it. Your, um, your story of finding the best solutions, you know, for each one of those things. I mean, obviously, this has been going on for, you know, a good number of years, but 24 years. Yeah. Yeah. How, uh, how did you determine, you know, this is the best way to be able to do this, and does this change a lot too, with all the differences? You know, the different updates and Sure. You know, obviously, everyone remembers the Panda update, you know, that was a big one. So, you know, does, does, does that kind of shift depending on what new technologies or what new updates are, are coming out?  Yeah, and I wish, I wish there was a one, one solution for all scenarios. Even, in the early days, we would just use static H T M L and we would borrow from c s s, uh, zengar to create lightning-fast tablet designs. Um, and even that, you can't find a single page on that site. Now that. We'll pass Google's web vitals and some of the other technical criteria that we pay attention to. So, um, the challenge is finding a platform that's, that, um, works with all of the different. Technical s e o requirements such as speed, mobile, friendliness, security, web vitals, and accessibility, that that comes fully integrated with all of those features while still being flexible enough for a marketer with no technical experience to log in, and create optimized content Today, you really, you really can't get both, right? You, get WordPress, for example, and there are some ways that you. You can amplify speed using caching and plugins and third-party systems, some of which are getting really controversial, um, that that can make it seem to Google like we're following everything when a lot of times we're just hacking their tests. Testing tools. Mm-hmm. , um, as opposed to actually creating a lightning-fast experience that's still, um, that still enables, the writers and the creators to go in and, and make changes. The other solution is, you know, the, the old school way, let's take. All the new frameworks and all the new technologies and headless and everything that we can do from a technology standpoint and create incredibly lightning-fast, amazing experiences for customers. But in doing so, we've gotta get rid of C M S. And if we get rid of C M S, now the writer has to deliver their draft in a Word document or a Google document and wait for the developer to load it up and then go back to the developer after the fact and have them.  more of the optimizations once the page is live. And that's, that's a grueling process that could really delay things. And if you're trying to rank for a new keyword that people are looking for, you're gonna lose. You need to get that page up today. If you're a news website, you know the moment that news hits within the next two hours, that needs to be live. So waiting for it to go through that dev process.  to deploy content. Mm-hmm. , uh, can be really challenging. So big sites, news sites, LA Times, and, um, New York Times and so forth, all build some homegrown systems that, that work for them, uh, because they have the millions of dollars to do that with. Yeah. But, uh, but for the small, regular day-to-day businessman, um, business people, uh, I think the, uh, the best approach is, is just to let some things go. You want to be able to have the ability to control your content and not be at. Um, you know, um, you know, having to wait for a developer to do something for you. Sure. So I would say just, just be okay with not having all these perfect technical scores. Work with WordPress. If you're on a, uh, if you're selling products and you're doing e-commerce and you have more than 20 products, Shopify or another system that we've worked with for a nearly, uh, decade and a half now, it's called Circuit Networks. They used to be called SEO Cart. They have an incredible, and originally it was SEO Cart, literally. Mm-hmm. So it was. C m s, that that was optimized specifically for ranking and search results. Mm-hmm. , and it works great, for most businesses. Shopify, you know, does have some features like that, um, that have one, one button checkouts, you know, with the shop app. Mm-hmm. And some other attributes that make conversion better, which can affect long-term SEO. So, so I'd, I'd say, you know, tests, those are the two that I know work really well. And every day there are new things coming out that you could test, but I don't like to reinvent the wheel and I don't like. I don't like to pay somebody to make their product better. Mm-hmm. , I get a lot of that where I'm feeding suggestions and complaints to c m s systems and then they go and they fix those things and I'm like, wow. I just, I just literally paid them. To fix their system... Yeah. Yeah. Yeah. And so I, I'd say work with the ones that are already doing well. WordPress will do you just fine if you're a small business and you're doing lead generation and Shopify will do you just fine if you're an e-commerce, um, site. And they're getting better every day because they're getting complaints and suggestions from other digital marketers. Mm-hmm...  Go about qualifying a developer or qualifying code to make sure that it is, you know, using two 2022 standards. And, and processes and, and whatnot. For sure.  I, I think, I think that's where you get a, a, a consultant who specializes in, in web development, you know, not, not to be the person who helps build it, but to be the second set of eyes to make sure that it's being built in a way that. What do you feel confident about in terms of pre-qualifying them? Uh, I would, I would ask to do, or I would have that consultant do an interview with the person to have 'em show the code of how they code. What's your logic look like? Um, how do you, how do you operate? How do you, um, uh, store files? How are you doing with your styles an, your JavaScripts and, and j queries? Um, can I, can I use Python and do some cool things and, and., um, you know, be able to have elasticity in how the site's built or is it very rigid and, um, you know, and, and if something breaks, a semicolon goes away, the whole site goes down. Right, right. So I think, I think there's gotta be that. And the one thing I would look for sure is, is a, a staging environment. Right. I would, I would look for that first, I would say I would always have a staging environment. So before we roll out big site changes, uh, we wanna make sure that everything's on staging and even in the content process, even if we've gotta deploy something in two hours, deploy it in both places on staging and in production. That way you can still get it live, but you don't have to worry about if you do a full site refresh, that something on production gets wiped.  from some change that happened on staging. Mm-hmm. So I would say that would be the one thing I would look for is, is tell me how you operate from a change management standpoint. Mm-hmm. , um, a redundancy standpoint, um, and sustainability. I think if you're paying attention to all those things, um, and as long as you know, you can look at the code and see that, that person's logic as well organized and clean mm-hmm.  and not just a, you know, looks like a, a giant hash and you should be good. Yeah. Yeah. You mentioned redundancy there. What, what are some good? , um, rules of thumb to be able to make sure that, you know, you have the proper backups in place or you know, that the proper, um, you know, just, just the backup to make sure that if the site does go down, you're not gonna lose all of the data that you know has been accrued over, over the years. Yeah, and, this will depend on your CMs too. As WordPress has, has tools and plugins that you could use that will back up the entire WordPress database for you and mm-hmm. , you can run those periodically. It will bog down the storage on your server, so you gotta make sure you also have a purge policy. Um, so you don't wanna have, you know, a year's worth of backups, and suddenly your site just goes down because you ran outta space. Yeah. So I think, I think having, and, and creating some policies to, to manage those backups will help prevent something from breaking, but it depends on how much traffic you get. So if you get a, you know, a ton of traffic. , then you probably wanna run backups, I don't know, every hour. Mm-hmm. , if you're getting somewhere in the middle range of, maybe you're getting, I don't know, 40, 40,000 hits a day or something, um, then you wanna at least backup up once or twice a day. And then if you're, if you're kind of a smaller business and, um, don't get that much traffic, you know, probably once a week or once a month should be more than enough. Ria, once a week probably makes people feel safe. That's Okay, great. I, I've loaded up some pages, but, uh, the whole system just crashed. Don't worry. We'll pull last week's. And we can go to archive.org to get some of that content that we just published a couple of days ago, or we can just load it up again since it's only two days or three days worth, of content that has to be, you know, republished. You, you mentioned, you know, this is the small business, you know, level, this is kind of medium, this is large. What are the, like the, the daily hits that would, you know, sort of, you know, define each one of those, would you say? Sure.  Yeah. That's a good question. Um, Yeah, I would, I would say if, if you're receiving less than 10,000 visits a month, then you probably fit into that, that small business range... If you're getting 10,000 visits, then you know, you're, you're safe running a weekly or monthly backup and probably not having any problems. Um, once you start getting over 10,000 to maybe, you know, 50,000 or so right around that range, then you're probably, you know, middle range, and then anything over 50, you know, it, it could be scary if the site goes down because, you know, as z as I mentioned, that's, that could be a lot of revenue if you look at each visitor, depending on, on how much your average order value is being worth. And, you're getting 50,000 visits, that's $50,000 a day that it could be costing you. And you can see what, your average visit value is, you know, in your web analytics. And if you're doing e-comm or even if you're doing lead generation. And you can get an average of what each customer means to you and what percentage of people who come to the website become customers. You can do that number and assign a value to every lead, every form fill, every chat, click, every phone number, click. You can assign a value to that. Um, and. Uh, it makes it really easy to forecast what new traffic could mean, and mm-hmm. , what a loss of traffic could cost. Yeah. No, makes, makes perfect sense. And I think that that's, I think a lot of people skip over that step to actually define what, you know, what their traffic is actually worth and, you know, what they, what they're true, you know, generating every day based off of, you know, whatever, you know, whatever that number of, of clicks, is. Um, Talk a little bit. Uh, so the second part was, the content generation, right? Yes. So, um, talk a little bit about your story of finding, you know, kind of your best solution, your best path to, uh, you know, create good content. Like you, you mentioned, you, you, you send these lists of topics or, you know, Uh, uh, sure. Um, search phrases, to your clients, but they don't know what to do with them. What, right? Do you have any suggestions on how to, you know, some type of framework and how to be able to, you know, quickly be able to create large amounts of content like that is useful? Or is it Oh, yeah. You know, going one by one that you just have to. You know, start creating content.  You know, we've, we've definitely had to figure it out over the years. Mm-hmm. , because of that same challenge. I'm like, Hey, I just gave you a thousand pages to create over the next, you know, couple of years. Send over the content, I'll load it up, I'll optimize it, and you'll start to appear for more keywords. Mm-hmm. , that's what we used to say. Um, and then some of 'em, plumbers and smaller businesses who come back and. I'm a plumber, period... And you're like, all right. So let's see. Uh, the question was about, uh, you know, leaky drains and what to do. Yeah. And that was the, you know, like the question. So I think, I think content starts off, of course, I always like to have everything be data-driven. So we look at, our search term reports from our Google ads and our being ads, and we figure out what keywords are actually driving customers in sales. Forget about volume. If there are 10,000 searches for a broad keyword like shorts, um, and you don't convert many of those, uh, but uh, a more specific keyword, I don't know, maybe, um, uh, I don't know, kids shorts. It's very specific and it attracts a specific audience of people who are looking for kids' shorts, and that keyword converts for you. Don't optimize your page for shorts, optimize it for kids' shorts. Yeah, you'll get fewer hits, but the hits that you do get will be better qualified. The click-through rate will stay higher in the search results. And Google will really note that u r l was the most helpful to the people that you were actually trying to get to it. Um, so I'd say start with data first, whether it's through search console, uh, Google Analytics data, your Google, uh, ads, search term history, whatever. Um, take all of that and start there. Match those search terms up to the pages you already have, and work on those pages first. Once you've fully optimized every page on yours. And by the way, that process as you're going through it, whether it's just a Google sheet or an Excel sheet, you know, starts with the URL and then page title, focus, keyword word, um, page description, heading tags, subheading, subheading, subheading, image, name, all of the different SEO O attributes, image alt attributes. All of those things can be tracked in one single sheet if you're bootstrapping it instead of using the software. Um, so you, as you list all of the pages that you currently have and all of the keywords you want those pages, to appear for, and then start working through each column to get it optimized and then publish it, that's kind of a. that's kind of a phase one in any sort of SEO timeline let's, let's optimize the pages we already have first, and then let's expand. Now, let's go out to some of these keyword tools. Let's use answer the public and sem rush and mm-hmm. , HRES conductor, bright Edge, whatever you wanna use. And let's, let's pull an aggregate, all of our competing keywords, SimilarWeb, and it's a crazy tool for this now too, by the way. So you take all of those search terms, right? You parse out all the brand names that still exist even after you run that little, you know, intersect to see, you know, the ones that are common among the competition. Uh, and then you take those, match 'em to the pages that you already have and say, okay, great. Here are the ones that we already have and what's, what's missing from our site that our competitors are getting trafficked for that we aren't yet. Uh, maybe you're a spiral staircase company and you don't realize. , um, you know, the, the keywords that they're looking for are the use types like, um, spiral stairs for basement, for attic, for the library. Mm-hmm.  for patio. Mm-hmm... Maybe that's how they're looking for the product that you sell, the uses of how they might use it. So you'll start to create content based on those uses. But to find out,  how they're, you know, finding you and how they're using it. You, you, you've gotta take a look at the, uh, the competitors reverse engineer their keywords, and then you have this universe of keywords. And from that, you know,, you study the information, you find common themes, and then you build a new site map. Either to augment your existing or to completely flush your existing and come up with something that's even more, more structured and intuitive. If you're building your navigation and your website based on how people are searching for what you offer, then you are going to just own it in digital marketing. But if you're building your website and launching content based on what you want to showcase, then it's a business card brochure website not meant for digital marketing, right? You should really build your navigation and your site based on how people are looking for what you are.  and, and building silos of content, starting with the most important, I mentioned spiral staircases, which might be a category. And then under that category, it's spiral staircases for the basement, library deck, whatever, right? Um, as opposed to just, Hey, let's just throw this content on a blog post, since that's easy and quick and, you know, and what happens that gets buried over time in an r s s feed. It doesn't stay in the same silo. And eventually, somebody sees.  from 10 years ago in the search results. I'm like, yeah, I don't think this is gonna be very helpful. Yeah. Yeah. So, so there's a lot of, a lot of lazy approaches in how keywords become content, that, that businesses should just take the three to six months they need to, to create. That comprehensive roadmap so they never have to think about it again. They know exactly what pages they need to have created and nurture over time. Um, and then you just put 'em all on, on a calendar. You have somebody whose job is to go back in and, and every month make sure that those pages are performing well in terms of keyword rankings, driving leads, click-through, rates improving. And whenever you see any of those different metrics start to.  then that gets, you know, a ticket created for somebody on the writing team or tech team, depending on what the problem is. Um mm-hmm. , you know, to address. And if you're smart, you're also watching, cuz you probably got 10 to 20 really important pages on your website. Right? You're smart. You're also watching the 10 to 20 important pages on your competitor's website using tools like Visual Ping. , P I N G, so that when they do make an update, change an H one tag, add an image, add a video, add more content, whatever they happen to do, you'll get a little notification and you can keep an eye on what they're doing and, and maybe even test some of the things that appear to be working for them, so that way you're not blindsided. And one day wake up and find all your competitors with these beautiful product tiles under the listings. And yours just is black text and a blue link. Yeah. So, um, I, I think that's something. Businesses should really get with their digital marketing team and company and say, what is our content roadmap? how did you, how did you put this together? Was it from our own data and from competitor insights? Um, and what's missing? What's the keyword gap? What are we missing? What are we not appearing for that competitor that we need to improve upon, and how are we going to track that? Uh, I think that's, that's a key element of content. And, and you're right. I think, I think in a lot of cases, you know, the, the, the client just doesn't have the time or the energy or. Desire to create a really great page and they'll create these crappy pages. You mentioned the Panda update. Thin Yeah. Thin content. You know, if you throw a paragraph up and you wanna compete against the page that's got 3000 words, six subheadings, four unique images, and a video on it, good luck, Yeah. Right. Don't waste your time creating a page if you're not going to make it better than the number one ranking result for the keyword you hope your page is gonna rank for. Yeah, no,  that makes, that makes perfect sense. W uh, uh, when you, when you go through, Uh, you have a new client, do you often run into situations where the client may not necessarily know who? You know, there, their top competitors are, or does everyone pretty well have, and, and you know, with that, how do you identify who your top competitors are? You know, do you just do a Google search for whatever your topic is and whoever shows up at the top, maybe they're, you know, doing a sponsored ad or something like that? Those are your competitors or is there, is there a, a deeper strategy to be able to identify, you know, who those key players are that may go after those long  tail keywords? You have 16 months of data, right, Matt? And, and search. You have 16 months, so you could, you could do a filter in the search console where you remove your brand name even, and see the non-branded searches that you're, your site's coming up for it. You could even look at the words that they use for branded searches. How are they putting in your name and what they were searching for? You can get a lot of that, that initial data right from the search console, go out to Google, perform a search for those keywords, the non-branded ones, um, and find, the competitors that are appearing for those search terms. Uh, and then you take those competing. If you put them into keyword tools and you might find some even bigger opportunities. Um, but you, I would start there, start with how people are already searching for what you do if you've been around for a while and then, you know, find those I competitors, the ones that appear for the keywords that you wanna appear for. I get that a lot from some of our clients. Like, well, those aren't necessarily competitors. The, you know, the Grubhubs and the Uber Eats, you know, we actually sell through them. Uh, yeah. But they're outranking us for restaurant delivery in our area and we want that.  and you're paying a premium to have them send your orders in. Whereas if they went to your website and ordered and went through GrubHub or, or yeah, Uber Eats through your site, you pay a different fee for that. So, um, don't you wanna save some money on that? And, yeah, outrank that competitor by having a better restaurant delivery page than them. So I think, I think a lot of times there's, there's that two parts, right? They know who their direct competitors are, but not who their eye competition is in search results. And then the second part of that is, is convincing them that even, even industry websites and, and, and retailers of their products are competitors, Amazon is every. You know, e-commerce competitor. Yeah, sure. And they win 90% of the time. So you've gotta get really creative to make your page better and more helpful and convincing. Because unfortunately 50% of the users are gonna go, okay, this is $59. Um, doesn't seem to mean any kind of sale or offer or anything compelling to make me want to click. Let me see what they sell it for on Amazon. Yeah, that's exactly what they do. They take that product title, they copy it, they go to Amazon, they see if they can get a better price, and now that company just lost what, 35%? Of the potential extra profit they could have had if they went directly to the website. So I think, I think it's really spending some time with the usability and conversion rate team. Even if you're delegating it to somebody who isn't an expert at it, um, get them some training. Have them go to some conferences, and read some books. Tim Ash has a great book on landing page optimization. Throw some sales principles in there, trust, reciprocity, urgency, and scarcity. I remember, um, a watch, uh, consignment site we worked with that, um, was like, Hey, we got a problem. We've got a ton of inventory right now, and I need to get rid of some, uh, because, you know, we have to keep this balance of what's coming in and what's going out. And we're overstocked We need to get rid of some products. So we put up, a cool little box. When you're on this page looking at a, you know, a $5,000 Rolex watch and you're, you're looking at it for four seconds. All of a sudden this little box comes in, not a lightbox. It actually pushes the content down. And isn't an intrusive lightbox and has a little timer on it and it says, mm-hmm, buy, buy this watch within the next 20 minutes. Cuz remember it's a $5,000 watch, um, you know, and save $700 or save, you know, 800 bucks or whatever it is. Um, so that creates a sense of urgency and there's this ticker going down that says, yeah, this is going away. Oh, and by the way, Three other people are watching this right now. Oh, right. Yeah. Yeah. So there's, there are some really creative things that you can do using sales principles to keep them from leaving and going somewhere else. But, um, but I think that's a big part of it, of, of content. It's not so much just having the better content, but it's also about buyer psychology and making sure that you're talking to the right people with the right. You're, you're not on a b to a B2B site saying Buy now. On your b2b, you're saying learn more on your b2c. You're crossing off your price and putting better pricing and, and, um, timelines on when it ends. And again, creating that scarcity urgency mentality. Mm-hmm... So anyway, kind of breaking away a little bit from overall content strategy, but that's something that. Uh, often gets neglected. Yeah, no,  That's so helpful. Um, then lastly, the, the tool or the, the, uh, connecting to other people that, that you mentioned kind of that third prong. What, what are some of the things that you've learned along the way, you know, for, for best practices there, you mentioned, you know, creating the content, uh, uh, that people would reach out and, you know, link to you, so you kind of take that work out of it? Um, you know, what are some of the frameworks to, be able to put that type of content together? Um, you know, making it valuable, putting it in the right place so that people, you know, can find it, who are looking for that, you know, tho those types of things.  Yeah. And, and have it support the lower funnel. Not be in its own silo. Um, so questions, what, when, why, where, how, um, ideas, tips, strategies, checklists, right? Guides mm-hmm.  documents, um, uh, all of those types, of queries that are being made are potential traffic opportunities for you. So I would, I would definitely take some time, to look at tools like Answer the Public dot. Go into s SemRush if you use it and click on the questions tab. Go into conductor searchlight, you know, and filter based on, um, on the upper funnel. Uh, filtering so that you're, you're looking at keywords where people are, aren't necessarily ready to buy or even considering buying, they're trying to solve problems. Those types of queries can generate a lot of traffic for you. Even, our little page on wire Yelp reviews or how important are Yelp reviews and, um, anatomy of a local landing page, right? All of those types, of queries. Our upper funnel, they don't necessarily drive customers right away mm-hmm. , but they can play a big role in, um, helping us to attract links to our sites as well as, um, uh, triggering remarketing so that we can bring them into the lower funnel eventually. Mm-hmm. , getting them to opt-in and seeing where they are, you know, and. In our own CRM and just continue to nurture, and nurture that lead until they actually become a lead. Um, I think that's, that's a great way. And, and so there's, there are a million different strategies and we've, what we've done, we've evolved ours over time. We used to say, here's, here's the, you know, uh, suspicious links we should probably clean up. We put that first. Um, Google's done such a great job recently of filtering a lot of that out, that we don't pay as much attention to it. So at the end now, um, here are where. The top competitors in your industry are getting links. So we'll take the top 20, 50, 100 competitors in your industry, uh, run them through, you know, um, a link research tool, and come up with a list of the ones that are linking to most of our competitors. Hey, you're a surgeon. Surgeon.org is linked to all of your competitors except for you, right? Mm-hmm. Yeah. So finding, finding those, those semantic opportunities. So what we've done is we've broken it into two phases. Uh, we've broken it into quick wins. , right, which is three to four months of some quick wins. And then we, we've, um, have a phase two where we get into more of, The more challenging types of and, and more resource heavy types of link building. Now the quick ones are easy. The first thing you do is, fix all the broken links. If there's a lot of, you know, links coming to your website and they're going to four or four pages, let's redirect them to the most, uh, to the corresponding page that you moved it to so that you can get back those links. Uh, a major restaurant brand we work with had, what was it? 5,000 links pointing to. 15 different, four or four Veterans Day free meals pages. Wow. Wow. So we created a static, you know, URL. Mm-hmm.  an evergreen page. And we redirected all 15 of those four, four pages to, the new page. And we reclaimed 5,000 links almost overnight. You can log into your Google Analytics, go to content, um, uh, do a filter by title, and look for any title that includes not found. Take that list, put it in a spreadsheet, and then put a column next to it of where those pages should be. Set that redirect in place, and probably within a couple of days you'll reclaim a dozen, maybe a couple hundred wow links that you would've lost. That's number one. Unlinked Mentions are another easy way. Any website that mentions your brand but doesn't link to, you can reach out and say, Hey, it might be helpful to your users if they can click on our name and visit our website. Don't ask for the link. That's, you know, again, it's, yeah, it's a stigma about it. Right. Um, the other quick win that you could do, um, so we've got broken links, uh, we've got unlinked mentions. Uh, what's another really quick win of something that you could do that doesn't take a lot of time? You could do the same thing with the broken links.  competitors. If competitors have pages that went away and you can create a better page than what they had, then you can go back out to those websites that were linking to your competitors, going to a four or four page and saying, Hey, we've realized this link is dead. Maybe consider ours as a replacement for it. Mm-hmm. , ours is, you know, it's, it's up to date, it's 2022. It had some cool things in it. Yeah. If ever mentioned you in it. Right. And sometimes doing a little bit of that ego bake can help. Yep. Uh, then getting into the more complicated, let's get those links. Competitors have. Let's create some really creative ideas. Let's, let's create some tools, some calculators, and some features on our website that everyone will wanna link to. Hey, we're a design site. Let's create a color palette page that's super dynamic and interactive. It's gonna cost us $15,000 to do it, but we're gonna earn 15,000 links out of it, and the whole industry will be linking to us as a resource because of all these great tools that we have on ours. let's, let's solve the common problems that our customers have. Hey, customer service. What are the questions that you get every day? Mm-hmm. , let's create some answers on our website that could solve those things. Let's scrape Cora and answers.com for questions people have in our industry. Mm-hmm. , you know, and, and create content around those topics. Um, Some of my favorites. Um, progressive has a dress-like flow for the Halloween campaign that I love. Okay... I love watching how many people go to Progressive cause they wanna dress like Flow for Halloween. Yeah. Um, uh, when web design goes to hell, is this article by, um, was it the oatmeal? And I remember as a web designer reading, this graphic. And going, oh my God, that's so true. So many clients think they know so much more than we do about what we do, that we get to the point where we're just like, like, look, just do whatever you want. Yeah. But it's this funny comic that's earned thousands of links to it because of it. Resonates with, um, you know, with a, with a certain audience. And every day more and more people are sharing this and re-sharing it and, Hey, doesn't this client remind you of this link? Right? Yeah. Yeah. So, um, yeah, there's, there's a lot of cool ideas. You could do a Google search for great link-building ideas and or link-bait ideas and, and find a huge library, uh, that exists out there, ways that you can attract visitors to your website using, you know, link bait tools, guides, glossaries. Uh, you could do some cool things like scholarships. Community events are huge. If you can do a community event and then go to your neighboring businesses and get them to link to you, especially if you're a brick-and-mortar and you're trying to get people to your restaurant mm-hmm. , you can go out to all the other businesses in the community and, and invite them to participate. They're not gonna have time. They're not gonna have money to donate, but they're gonna feel bad that they have neither, and they'll at least give you a link in their blog post to help you promote the.  and how great would that be for Google to find hundreds of links to your site from neighboring businesses that are all linking to, with maybe even with your name, address, phone number, and a short description of what you do that might include keywords. Right, right. So I think, I think there's, a huge, um, unlimited, infinite, um, idea library of what you could do to attract links without having.  do a lot of outreach.    All right. So did you get a lot of value out of this one? I know that I did. I feel like topics like SEO are one of those things that pretty well every single business owner needs. But every single business owner struggles with it. It wasn't necessarily called out in the show, but I want to stress how important it is for people to be linking to your website. So when you think about this, this is just like humanity, right? If you have someone who's very, very popular, who has a lot of people, Who are connected with them, and a lot of people who want to be a part of them, you should consider your website the exact same type of thing, right? If you have a lot of people who are wanting to link to your website and, and posting your link on their website. You are a quote-unquote popular website, right? So just like if you're a popular person, you're going to have a lot of connections all over the place. The same is true with this, but typically a lot of people will approach this process in a very, very spammy type of way where they're. Essentially begging for people to post the link to their website, you know, on their website. So not very, very effective. What Steve talked about today was creating a report and what a lot of people end up doing with this report is they will put it behind a. A wall where you have to get, give the email address in order to get, be able to get this report. What Steve is suggesting is taking that same type of report and essentially just posting it on your website and giving it away for free, so that way then other people will. Link back to you. Other people will link to that report. They'll, they'll show that report on their website through the link, and then that's going to help your SEO as well. So different mentality, a different way of being able to use those types of assets that typically you're holding to yourself. Give it away and let people link to you to create that popularity and that way you're going to have this wave of SEO. The link-building ability that's gonna start growing and, and driving traffic to your website organically. Steve has a great special for us here today. Normally this costs about 600 bucks, but he is giving it away to our listeners for free. So if you go to the academy of search.com and use the code s e o, Steve, you'll get the course for free. Remember that was $600 and you're going to get that course for free by going to the academy of search.com and using the code SEOSteve. If you want to reach out to Steve directly, he can be found at SEO Steve pretty well everywhere. And Steve also said that if you ever have any questions like, why am I not ranking for this SEO term that they offer? His team offers Free advice on his social channels, and that is just Wiideman, which is at Weedman, W I I D E M A N. And if you want to understand what the wealthy do, head over to invest in square feet and sign up for the newsletter. We include additional tips that you can only get from the newsletter and we. Reveal investment opportunities that you can only get introduced to through the newsletter. We drop every Wednesday, and we are available on whatever podcast platform it is that you use.  

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).   Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.   Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.   For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).   Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective.   He was the founding chair of the international Digital Growth Unleashed event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).   Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master's degree in Computer Science along the way.   Originally born in Russia, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, and an avid photographer specializing in travel and fine-art figurative work.   LINKS Facebook - tim.ash1 LinkedIn - timash   Books: Landing Page Optimization (two editions have sold over 50,000 copies and been translated into six languages).  Unleashing The Primal Brain: Demystifying how we think and why we act. It has been hailed by reviewers as the definitive practical guide to understanding our behavior from the perspective of evolutionary psychology.

Tim ash is an International keynote speaker, thought leader, marketing trainer, and founder of strategic conversion rate optimization agency SiteTuners.Tim is also the author of Unleash The Primal Brain: Demystifying How We Think And Why We Act, and bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Our conversation was very insightful and covered many important subjects: -How does the human brain work -How to use neuromarketing to persuade your audience to act -What makes a good story? -Optimizing for Wealth vs Social connections -The importance of sleepAnd much more… For more info: PrimalBrain.com/book https://timash.com/ https://www.linkedin.com/in/timash/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

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In today's conversation, I am joined by Daniel Pink; author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward (which is the focus of our conversation today). His other books include When, A Whole New Mind, Drive, and To Sell is Human. Dan's books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. I reached out to Dan while I was writing my new book, What Your Employees Need and Can't Tell You (which is now on presale and coming out on October 11, 2022) because I reference his book Drive a few times and wanted him to have a chance to weigh in and make sure I attributed everything correctly (something I do for every mention in my books). I was so deep in writing mode that I didn't realize he had a new book coming out at that time, so I asked him to come join me on the podcast to talk about his newest book, The Power of Regret. You will hear all about it in our conversation of course, but let me tell you, this book did not disappoint. It is full of great examples and extensive research -- it will change the way you think about regret and what it means to be human. You don't want to miss this conversation where we talk all about it. Show Notes: [00:40] In today's conversation, I am joined by Dan Pink. He is the author of five New York Times bestsellers. [01:51] In this episode we talk about his newest book, The Power of Regret. [03:41] Dan shares about himself and his background. [05:49] He realized in his early thirties what he was doing on the side (writing) should be what he was doing full-time.  [07:12] He shares about the manga comic book he wrote called The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need. It is a 180-page graphic novel written in the Japanese comic form of manga.   [09:41] The book received a number of awards, including one from the American Library Association.  [12:06] In the first week the book came out he got an offer for the movie rights, which he declined, and he never got another one. (Per the theme of today's episode…Does he regret it?)   [14:43] Dan's tips for writing books: When it comes to writing and content creation there is a lot to be said for getting the reps. Start small and work up to writing a book. Listen to the feedback you get. [15:59] When writing a book you have to have a very high bar for whether something is worth writing a book about. Many ideas don't have shoulders broad enough to carry a full book and they would be better as an article or essay.  [17:20] Writing a book is hard so if you don't pick a topic that you are deeply interested in it is going to be a profoundly miserable experience.  [19:50] Does your book deserve 9 hours and 300 pages of someone else's time? And, do you want to live with this for the rest of your life? [21:13] His early book Free Agent Nation was about the rise of people who were working for themselves.  [22:41] At any point in our lives we want to have some exploration but at a certain point, we have to execute.  [25:15] Dan loves sharing what he is working on along the way and getting feedback from others.   [27:14] Not only is regret normal and exceedingly common. Everybody has regrets.  [28:15] We want to use our regrets as information for understanding what our value is and learning to do better.  [29:21] He did two pieces of original research, one was The American Regret Project. It was a very large public opinion survey of the US population.  [30:59] He also did a piece of qualitative research called The World Regret Survey where he invited people around the world to submit their regrets (over 20,000 of them!).  [31:55] He found that people around the world had the same four core underlying regrets over and over again.  [33:42] One of the core regrets is foundation regrets. These are regrets people have about small bad decisions early in life that accumulate and have negative consequences later in life.  [34:23] Boldness regrets are if only I had taken the chance regrets. Moral regrets are if only I had done the right thing. Connection regrets are regrets about relationships.  [36:37] We need to process our regrets and use them as a force going forward. A starting point is looking at our regrets and deciding if they are regrets of action or regrets of inaction.  [38:15] Regret is one of the most common emotions that we have. Everybody has regrets.  [38:30] We have a massive amount of evidence that when we confront and think about our regrets we can use them to make better decisions, solve problems faster and better, avoid cognitive biases, become better negotiators and strategists, and find more meaning in life.  [39:59] Feelings are for thinking. They are signals, data, and information. When you have negative feelings even when it is unpleasant we need to figure out what it is teaching us to use them as a force of progress.  [41:35] You want to have way more positive emotions than negative emotions but a life well lived is not a life of only positive emotions. Negative emotions serve a role and are part of life. [43:43] Discomfort is a sign of growth so you want a little discomfort because that is how we learn and grow.  [46:00] Melina shares her closing thoughts. [48:15] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10!) Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

If we could only do 2 key actions to improve leadership, where would we need to start? On today's episode, The Leadership Project Podcast guest is Tim Ash, an authority on Evolutionary Psychology and Digital Marketing. He is a highly sought after speaker, consultant and author of the best-selling book “Unleash Your Primal Brain”.Tim discussed how leadership and marketing are both root origins grounded in evolutionary psychology. Both involve persuasion and how to persuade people at its root is understanding how the brain works. We gain valuable perspectives in this episode as Tim talks about the basic operating system of how we all deal with life and in effect, leadership.Download this episode and learn about the good news and bad news in examining the evolutionary arc:  Social MediaFor keynotes, workshops, consulting and training : https://timash.com/For books: https://primalbrain.com/Join us in our mission at The Leadership Project and learn more about our organization here. https://linktr.ee/mickspiersYou can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon- https://www.amazon.com/dp/B09ZBKK8XV

Are you ready to be inspired? How often you got to stop doing something just to focus on a certain voice who's sharing a story?How do hearing stories affect our brains and reasoning?Today, we talk about Unleashing The Primal Power of StorytellingMany of our decisions will appear predictable once you comprehend how the brain evolved. We are not the intelligent geniuses with free will that we like to assume; rather, we are to a startling extent, walking robots with automatic reactions.What if you could consistently sway a person's decision-making process by understanding how the brain functions? Tim Ash, bestselling author, and authority in neuromarketing will give you practical advice on how to influence the basic, irrational areas of the brain that are actually in command of our behavior in this engaging lecture. You'll discover how to use strong universal motives and ingrained behaviors to convey your marketing message consistently on-target.Watch it on YouTube: https://youtu.be/yqMC-trs5TUShow Highlights:Our minds have a desperate need to make meaning out of the worldStories are a linear form of creating meaningThe brain is a meaning-making factory and it gets into trouble when there is no story to be made upKnow your audienceThe same objective story is going to have a very different meaningThere is no way to resist a story even if it's fiction because our subconscious brain will continue to process it as realStories allow us to have a second-hand experience of other people's storiesAbout our host:Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.Website: https://timash.comLinkedin: https://www.linkedin.com/in/timashFacebook: https://www.facebook.com/tim.ash1Twitter: https://twitter.com/tim_ash-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning video sequences that will captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/automatic-captions.htmlGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire

“My big takeaway is that planning and hustling and that whole hustle culture and pivoting and you know, just cheat sheets and get my hacks and let's just work harder? That's, to me, that's all in the rearview mirror.” In this episode we speak with Tim Ash. Among many accomplishments, he's a bestselling author and international keynote speaker on evolutionary psychology and digital marketing. He's considered one of the founding fathers of the discipline of website conversion rate optimization (CRO). He's worked with companies like Google, American Express, Nestle, and Verizon to name a few. He's been ranked a “top 10 online marketing expert” by Forbes magazine, and “top 15 online marketing Influencer to Watch by Entrepreneur magazine, His book “Unleash Your Primal Brain: Demystifying How We Think And Why We Act” has been endorsed by renowned psychologist Dr. Robert Cialdini. But after all of his great achievements, his conclusion is the brutal honesty that the journey will end, and the journey is just that - a journey. It's fascinating to hear a person so released from cultural norms and evaluations - on a quest to be a professional - human being. This episode is very different, you'll hear for yourself. Resources Get in touch with Tim: https://timash.com/ Booking Tim for a speaking Engagement: https://timash.com/for-event-planners/ Tim's Book unleash Your Primal Brain: Demystifying how we think and why we act: https://www.amazon.com/Unleash-Your-Primal-Brain-Demystifying-ebook/dp/B08BY1WYHM The mankind project: https://mankindproject.org/ The book king, Warrior, Magician, Lover: Rediscovering the Archetypes of the Mature Masculine, Robert Moore, Douglas Gillette: https://www.amazon.com/King-Warrior-Magician-Lover-Rediscovering/dp/0062506064 The Four Agreements: A Practical Guide to Personal Freedom, Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319 The Second Mountain: The Quest for a Moral Life, David Brooks: https://www.amazon.com/Second-Mountain-David-Brooks/dp/0812993268 Candide, Voltaire: https://www.goodreads.com/book/show/19380.Candide Don't Look Up Netflix film: https://en.wikipedia.org/wiki/Don%27t_Look_Up The Spiritual Dimension of the Enneagram: Nine Faces of the Sou, Sandra Maitri: https://www.amazon.com/Spiritual-Dimension-Enneagram-Nine-Faces/dp/1585420816/ Riso-Hudson Enneagram Type Indicator test: https://tests.enneagraminstitute.com/orders/create

Meet TimTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. He is a former digital agency head, international keynote speaker, and marketing consultant to top companies. How does evolutionary psychology help us to understand our social natures?Well, our brains evolved for a reason. And we share things with the earliest forms of life on Earth, like insects and more primitive or let's say, more ancient forms of life. And then, as we evolved, we layered on different things so that at the very end of our evolution, we gotten some really, really bizarre to species level stuff that makes us unique. In fact, I'd say that's why we took over the whole planet. And so understanding that evolutionary path, and some of the things that we inherited along the way, helps us to understand how to be in relationships with each other, whether that's in business, or in personal relationships. Why is storytelling important? And, more importantly, how does it work?I like to go back to first principles and evolution to define all this stuff. And so I like to ask the question, why is storytelling even something we do? Why do we have language? Why do we tell stories? And we're highly cultural creatures, we'll probably talk about that in more depth as well. But one of the things that we can do is learn from each other. So you know that you can learn from your own mistakes or other people's mistakes. And by being able to learn from other people's mistakes, we avoid danger, we increase our chances of survival. So if I said, hey, Lori, if you keep going down that forest path, and around the bend, you're gonna run into a really angry mama bear and it's gonna tear you to shreds. I got the scars to prove it right here. I'm still bleeding from the encounter with the bear. Right? That's probably useful information to you. Can we agree on that? Absolutely. So basically, what I did just saved us the danger, or the time investment, and the uncertainty of dealing with that situation by telling you about it. So what I did is I kind of transferred my experiences into your head. I don't know if you've ever watched the old Star Trek show. They had Mr. Spock, he was a very logical Vulcan and he could do this Vulcan mind meld where he'd put his hands on your skull and transfer his experiences directly into your head. And it seems so far-fetched, but that's essentially what stories do. They've shown on brain scans that if a teller is telling a story with a very slight delay, the recipient on the other end is activating the same parts of the brain. So you're really doing a kind of a mind meld and transferring your experiences into someone else by telling a story, a very powerful way to help you survive. Lori: I love that. Your focus sounded like it was heavy on the education side of things, but also storytelling, from my perspective. And just the way that people connect is and want to be part of a conversation or pull more information is not only education, but also entertainment. I think it's a combination of the two. Well, again, from an evolutionary standpoint, I don't think entertainment is a goal. But I'd say that entertainment helps the medicine go down. So if I'm telling you an experience, I might choose to be funny about it and then that makes you more engaged with it, which forms a stronger memory of my story. So absolutely, that's important. One other thing too, that's super important, is knowing that the morals that people get from the same story are going to be very different based on our experiences and our cultural beliefs. That depends on which tribe we're in. So the same objective reality will land very differently when I tell that story...

Today I am very excited to introduce you to Emily Cadiz, founder, and CEO of Finnegan the Dragon. What is Finnegan the Dragon, you ask? Of course, Emily will tell you all about that during our conversation, but here is the short, teaser version. Finnegan the Dragon is a new company I've had the honor of being an advisor for. This is an organization that is all about improving brain development and language learning for kids using inclusive music.  When I was given the opportunity to be part of the advisory team for this company, I knew it was something I had to do. There are so many amazing things on the horizon for Finnegan the Dragon and I am so excited to finally be able to share what Emily and her team are up to so you can learn all about it! Emily will be sharing about all the great work they are doing, exciting milestones coming up (including your opportunity to be a beta tester for the upcoming game launch), and how to get their free Ebook that came out this week. Listen in!  Show Notes: [00:44] Today I am very excited to introduce you to Emily Cadiz, founder, and CEO of Finnegan the Dragon. [03:40] Emily shares about herself and how she got connected to Melina.  [05:12] She has always been a service provider, teacher, musician, and public servant before starting her own business.  [06:48] She suffered a traumatic brain injury in the classroom, which turned her world upside down.  [07:37] During her recovery she found herself going back to music. She started studying how her own brain was recovering through sound and music.  [09:01] In her research she stumbled upon inclusive music which is how we use music to strengthen the brain multiple times throughout our lives to either cope, acquire, or realign ourselves with language.  [10:29] Going to traditional therapy never helped Emily because it was a reminder to her that she was disabled. Medical interventions can sometimes serve as a consistent reminder that you're different and that your access point to the world is not the same as everyone else. This was a spark for creating something new with Finnegan the Dragon.  [11:51] If we make this work part of the entire curriculum from a very young age everyone can benefit so you don't have to make anyone feel different.  [12:31] Developmentally speaking, stages happen at different rates for different children. Finnegan the Dragon wants to make things accessible for everyone.  [14:23] The process of making her brain tired and then letting it repair was the process that music had — it helped her to “sweat” her brain.  [16:35] Melina shares her experience taking college music classes during high school.  [19:43] There are 1.5 billion people that speak tonal-based languages.  [20:56] We can see in a lot of countries where tonal-based languages are dominant or even with people that are studying tonal-based languages, their brains are cognitively able to do things that other brains aren't.  [21:36] The standards for developmental milestones have gone down. We have 33-34% of kindergarteners needing special education interventions coming into the 2022-2023 school year.  [23:53] If your child is spending more than 30 minutes a day in front of a screen per day with passive engagement their chances of having ADHD or a mood disorder are increased by 50%.  [25:37] Passive screen time is the root cause of a lot of this.  [26:54] Passive screen time is silent participation with the screen. Using your finger doesn't fully activate your brain for learning either.  [28:02] There needs to be sound, noise, singing, motion, and movement going on for little ones to really understand how their world works.  [30:23] We know it is unreasonable to expect zero screen time (or even less than 30 minutes) so Finnegan the Dragon is an optimized game and accompanying classroom curriculum.  [33:10] Little kids have trouble with r's at that age, we shouldn't correct them. We can often encourage inappropriate sounds that are very hard to correct down the road.  [35:55] Tone is equally important at this age to all of your academic subjects. Tone and language develop at the same rate. If we ignore tone we are not strengthening the brain as much as we should or need to be.  [38:20] Music (at home and in schools) are so important for development in all areas of life.    [39:41] Meet Finnegan and learn his story in their free ebook, Finnegan the Singing Dragon. He uses music to help him overcome some things he is facing. Get your free ebook.  [41:38] It is so important to help our generation of little learners be able to have a fighting chance and help all the children be on a level playing field. Will you support them and Finnegan? [42:35] The Finnegan beta game will be coming out in the fall. Sign up for the newsletter to be first to know when it's available. [44:24] Melina shares her closing thoughts.  [47:00] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10!) Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

Today I am so excited to introduce you to Sam Tatam to talk about his fantastic new book Evolutionary Ideas. I got my first peek at this book so many months ago and I have been eagerly awaiting the moment when I can finally share it with everyone. I'm delighted that that day is finally here!  Sam Tatam is the Global Head of Behavioural Science at Ogilvy. He has a passion for understanding human behavior, and his experience comes from a mix of organizational/industrial psychology and advertising strategy. Sam has led behavior change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioral economists to develop interventions and shape the communications of some of the world's most influential brands and organizations. You're in for a treat! I truly loved Evolutionary Ideas and think you will too! Show Notes: [00:42] Today I am so excited to introduce you to Sam Tatam to talk about his fantastic new book Evolutionary Ideas. [03:27] Sam shares his background and how he got into behavioral science. He is an organizational psychologist by training.  [05:47] Virtual doesn't have to be worse. Nudgestock looked at what they had available and reframed the idea of what this event could be (without being anchored to what they had done before).  [06:38] He shares their internal conversations about how they approached Nudgestock differently to make that transition (and have amazing results!) in 2020. [07:45] They decided if they were going to do it digitally they wanted to do it big (transitioning from the “Woodstock” of behavioral science to the “Live Aid”).  [09:27] They “followed the sun” and presented through LinkedIn live (with over 128,000 attendees!).  [11:32] Look at challenges that come your way like opportunities.  [12:21] Sam's new book is called Evolutionary Ideas.  [13:21] The beginnings of his book actually started in 2014 when he did a keynote in Sidney.    [15:03] Six years later a video about biomimicry continued to spark his interest.  [17:13] We are not distinct.  [19:10] It helps us to be more open and see psychological solutions in a slightly different way.  [20:49] Language is so immensely powerful. It helps us to see things in the world and categorically differentiates between concepts.   [21:53] Once you have a language for something, you see it more frequently and easily, and you can apply it more systematically.   [23:27] Context and individual differences still play a role.  [26:10] We don't always need to be revolutionary. It is not true that big problems need big solutions. (Innovation Myth #1 in the book!) [26:58] Small ideas can have big impacts. We have a series of shared problems that we face. We have also adapted to have shared solutions.  [29:31] Innovation is the revolution of the contradiction.  [31:05] If you understand what connects us (across species and other developments) then you can borrow from each other and learn together.  [33:36] There is a rich and vast resource of inspiration in the world around us.  [35:12] The brain makes decisions the same way regardless.  [36:58] If you can reframe in more human terms, solutions are all around us to help us solve our problems. You are probably not as unique in facing your challenges as you think you are.  [38:38] Questions can be really helpful for us to have a bit more of a checklist approach to creativity.  [41:50] Melina shares her closing thoughts.  [42:37] Take comfort in knowing that any problem you have has already been solved before. [45:09] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10!) Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

In this VERY special edition, new Integrity partner and CEO of Ash Brokerage, Tim Ash, talks about the impact the insurance business has on the lives of those it serves.

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. We discuss: Great traffic to awful websites [02:52] How to make your transition from corporate to solopreneuership easier [05:15] Why it's important to not put all your eggs in one basket [07:57] Don't underestimate what you can do in a day [09:27] How to make billions of stars accessible to people [11:18] Understanding the human brain without any scientific jargon [13:57] How to take advantage of the negativity bias [16:27] Universal applicability versus technical trends [20:05] Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Please help me welcome Tim Ash! Learn more about Tim at https://timash.com/ (https://timash.com).

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Learn More About Tim and his Book - Click Here

We talk to Tim Ash, founder of TimAsh.com. Tim tells us about the pros and cons of being 10 years ahead of key marketing trends, why working with clients sometimes feels like marrying an insane person, why one of his clients turned down a clear $17 million optimization opportunity, what his time as a child in the Soviet Union taught him about account management, and why he believes ageism is a problem in online marketing.

Tim Ash, author of Unleash Your Primal Brain knows marketing. Many people think marketing is about selling, but Tim understands that marketing is about connecting on a psychological level.Achieving this level of connection, we need to implant our ideas in our audience's head. Let's face it, boring lists, presentations, and aggressive sales techniques aren't convincing anyone.Instead, we can use storytelling and other tactics to  really make in impact. It's not about convincing someone to take action, it's about helping them convince themselves to take action!Tim Ash, author of  a bestselling author, & marketing advisor, entrepreneur, former co-founder and CEO of Site Tuners, and more!Today we're covering!➡️  Emotion is more powerful than logic➡️ Hero's Journey➡️ Origin Myth➡️  People make decisions to avoid pain➡️  Storytelling is crucialTim Ash, author of  a bestselling author, & marketing advisor, entrepreneur, former co-founder and CEO of Site Tuners, and more!https://timash.com/https://primalbrain.com/Join the Group: https://podcast-savants.mn.co/

Should we be making decisions solely on data? With all the data in our hands, what's missing? Well according to our guest today Tim Ash he believes the data experts are missing something key. Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it.   Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.   Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/ 

Ben Hodges, Former U.S. Commanding General in Europe, says we don't need to have American soldiers on the ground in Ukraine. Peter Oppenheimer, Goldman Sachs Chief Global Equity Strategist, says markets are now pricing in a big slowdown. Tim Ash, Bluebay Senior EM Sovereign Strategist, says Russians themselves didn't see the invasion of Ukraine coming. Kona Haque, ED&F Man Head of Research, says $120 oil is now a given. Robert Rosener, Morgan Stanley Senior U.S. Economist, says the Fed is still on track to raise rates in March. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.

This episode features an interview with Tim Ash, Founder of TimAsh.com & PrimalBrain.com. Tim talks about getting inside your customer's head and creating an intuitive website that feels familiar and drives sales.Quotes*“You need to have focus and say no to 98% of audience expansion tactics. And then you have to have a super clear origin myth that almost acts like a magnet. A brand is not that visual styling you put on at the end. It's your brand voice and your attitude and your very reason for being. It's the mission. And that's what millennials and others will get attracted to. Nobody wants some generic corporate thing. It's very forgettable. So you have to have a narrow focus and a clear appeal to those people based on a deep understanding of their needs and their larger context. You may be just a small, transactional part of their life, but if you want to attract them, you should still resonate for them.”Time Stamps*[0:07] The Case: The poorly designed landing page*[0:34] Introducing Tim Ash, Founder of TimAsh.com & PrimalBrain.com*[5:34] Evidence #1: Low conversion rates*[11:13] Evidence #2: Site has no clear visual hierarchy*[25:01] Evidence #3: Landing page uses unfamiliar elements*[27:23] Debrief*[28:23] HGS PubBioTim Ash is the Founder of TimAsh.com and PrimalBrain.com, and author of the bestselling book Landing Page Optimization. A computer scientist and cognitive scientist by education, Tim has developed an expertise in user-centered design, persuasion, and understanding of online behavior, and landing page testing. In the mid-1990s, he became one of the early pioneers in the discipline of website conversion rate optimization.Thank you to our friendsThis podcast is brought to you by HGS. A global leader in optimizing the customer experience lifecycle, digital transformation, and business process management, HGS is helping its clients become more competitive every day. Learn more at hgs.cx.Links:Connect with Tim on LinkedInCheck out Tim's booksConnect with Lyssa on LinkedInCheck out HGS

Today I speak with Tim Ash, a recognized authority on evolutionary psychology and marketing and the author of the recently released book Unleash Your Primal Brain: Demystifying How We Think and Why We Act.Tim and I had a great discussion on the human condition. We cover sleep, group dynamics, being an individual, evolution, and much more. You can find Tim at the below links:Website: https://timash.com Book: https://www.amazon.com/Unleash-Your-Primal-Brain-Demystifying/dp/1631952684/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1637160150&sr=8-1

Today I speak with Tim Ash, a recognized authority on evolutionary psychology and marketing and the author of the recently released book Unleash Your Primal Brain: Demystifying How We Think and Why We Act.Tim and I had a great discussion on the human condition. We cover sleep, group dynamics, being an individual, evolution, and much more. You can find Tim at the below links:Website: https://timash.com Book: https://www.amazon.com/Unleash-Your-Primal-Brain-Demystifying/dp/1631952684/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1637160150&sr=8-1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Ash is a digital marketing expert, keynote speaker, and the Chief Strategy Advisor of SiteTuners. SiteTuners is a conversion rate optimization agency that helps companies increase their profits and grow their businesses. Tim founded the agency in 2001 and served as CEO for almost 18 years before stepping into an advisor position. Tim was named a “Top 10 Online Marketing Expert” by Forbes and a “Top 15 Online Marketing Influencer To Watch” by Entrepreneur. He has spoken at over 200 marketing conferences and events worldwide, including Dreamforce, Content Marketing World, and more. He is also the best-selling author of Unleash Your Primal Brain and Landing Page Optimization. In this episode… How much does psychology play into marketing? While few people would deny the critical role it plays, many businesses still treat marketing as a simple numbers game. Because of this, they may struggle to effectively promote their services and reach their customers. That's where Tim Ash comes in. Having started his first digital marketing agency in 1995, Tim has over two decades of expertise under his belt. With his unique blend of practical strategy and neuromarketing concepts, he has helped his clients achieve higher conversion rates and grow their businesses. So, what are some of Tim's top digital marketing strategies, and how can you start leveraging neuromarketing at your company? In this episode of the Revenue Engine Podcast, Alex Gluz interviews Tim Ash, a digital marketing and evolutionary psychology expert, about how to incorporate neuromarketing into your business strategy. Together, they discuss top techniques for improving your marketing, from personalizing your website to utilizing negative motivation. They also touch on Tim's new book, Unleash Your Primal Brain, and how to use these concepts for marketing and beyond. Stay tuned!

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Learn More About Tim and his Book - Click Here

If you have a website, you're probably always hungry for more traffic. I know I am! That's why I sat down with Tim Ash, an expert on digital marketing and evolutionary psychology. There are seven common mistakes you might be making that are tanking your results. After this, you'll be ready to attract more eyes to your site than ever before. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you have a website, you're probably always hungry for more traffic. I know I am! That's why I sat down with Tim Ash, an expert on digital marketing and evolutionary psychology. There are seven common mistakes you might be making that are tanking your results. After this, you'll be ready to attract more eyes to your site than ever before. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Ash talks about his family's departure from the U.S.S.R when he was a child and the serendipitous role a 5 minute phone call played in securing them a place in the USA. Tim shares how his success in business eventually became secondary to his desire to fulfill his life's purpose. Tim also shares how his personal practices of health and wellbeing have supported his pursuit of meaning and fulfillment. From evolutionary psychology to digital marketing and personal branding this episode is fully loaded with fascinating information and actionable insight. Don't forget to check out Tim's new book “Unleash Your Primal Brain”.      Highlighted Quote “Sleep”  Sleep is daily life support. There's no form of life on the planet that lives more than a few days that doesn't have some form of sleep, it's just not optional. So you think you can take your phone and you know binge watch another show or something like that and then blue light flickering in your face you're killing yourself, literally.  Resources/Mentions:  Company  Timash.com Books  Unleash Your Primal Brain  Landing Page Optimization Film The Earthing Movie  Guest Links Linkedin - Tim Ash Twitter  Facebook  Podcast Links: Instagram: @Hopestrategy  Facebook: @hopestrategy  Twitter: @thehopestrategy Youtube The Hope Strategy 

Resources and products to upgrade your brain and life: https://www.mybrainfirst.comTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.He has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. https://primalbrain.com https://timash.com/Resources and products to help you upgrade your brain and life: https://www.mybrainfirst.comDownload the BrainFirst App: https://www.mybrainfirst.com/brainfirstmagazineBrainFirst Training Institute. Accredited neuroscience and brain-based training programs for Coaches, Helping Professionals, Leaders, Educators and Trainers. https://www.brainfirsttraininginstitute.comConnect with me:https://www.instagram.com/ramondavidneuroInstagram for quotes & tips: https://www.instagram.com/mybrainfirstFacebook for insights and strategies: https://www.facebook.com/brainfirst

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by one of his personal heroes, renowned marketing expert, Tim Ash, for a perceptive discussion about conversion rate optimization and the psychological factors that influence consumer behavior.  About Our Guest: Tim Ash As an international keynote speaker and bestselling author, Tim Ash is an […] The post Shop Talk: Conversion Optimization with Tim Ash appeared first on Wiideman Consulting Group.

EPISODE SUMMARY: How does our brain work? That could be one of the most complicated and multi-layered questions ever to be asked. The easy answer is that it serves as the command center that controls every thought we have, every word we speak, and every motion we make.But to say that's all the brain does is the understatement of the century, and today we're going to dig into the reason why.On Episode 85 of The Business Equation Podcast, I am joined by Tim Ash, a renowned keynote speaker, professional marketer, and author of the book Unleash Your Primal Brain: Demystifying How We Think and Why We Act. This new book recently debuted at #3 on Amazon's Hot New Releases under Evolutionary Psychology and taps into the power the subconscious mind has over our lives each and every day.Tim brings his years of marketing expertise to the show today as we dive into the mind and how it controls our decision-making. Additionally, our discussion veers into helpful, useful marketing approaches and philosophies that you can implement into your business today! And finally, you'll learn why Unleash Your Primal Brain is a book you need to pick up and absorb as soon as you're done listening to this podcast.ABOUT TIM (FROM HIS WEBSITE): Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.Pick up YOUR copy of Unleash Your Primal Brain today!Purchase on AmazonPurchase via primalbrain.comConnect with Tim on his website timash.comQuestions for Nick? Hit him up at nickbogacz.com!Nick is a published author! Click here to check out his book, The Pizza Equation: Slicing Up How to Run a Successful Pizza Enterprise.Connect with Nick Bogacz and The Business Equation!Facebook  |  Instagram  |  Twitter  |  Linked InMUSIC CREDIT: Theme music for The Business Equation Podcast - Never Forget by Gareth Johnson & Chris Bussey, via www.audionetwork.com

Did you know that your subconscious mind (not your conscious mind) is behind the actions you take and the decisions you make each and every day? It's true! The more you understand how your brain works and why we, as humans, behave the way we do, the more control you can have in your universe on both a personal AND professional level.No one understands the concept of Evolutionary Psychology better than Tim Ash. In fact, he just published a new book dedicated to the subject entitled Unleash Your Primal Brain: Demystifying How We Think and Why We Act. Tim's publication debuted at #3 on Amazon's Hot New Releases in the Evolutionary Psychology category and I can't wait to see it ascend to the #1 slot!On Episode 6 of The Makin Wellness Podcast, Tim and I will take a deep dive into the contents of his book as we discuss the power of primal thought, the evolution of the human mind, how we are programmed at an early age to act a certain way, how our brains are not fully equipped for all the technological advancements unfolding in our day-to-day lives, and so much more.MORE ABOUT TIM (FROM HIS WEBSITE): Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.Pick up YOUR copy of Unleash Your Primal Brain today!Purchase on AmazonPurchase via primalbrain.comConnect with Tim on his website timash.comDiscover More Mental Health & Wellness Resources!Visit makinwellness.com todayFind Makin Wellness On The Following Platforms:Facebook | Instagram | Twitter | YouTubeMUSIC CREDIT: Theme music for The Makin Wellness Podcast - "Positive Motivation" courtesy of purple-planet.com

Tim Ash is an international keynote speaker on evolutionary psychology and digital marketing. He's also a thought leader, marketing trainer, founder of strategic conversion rate optimization agency SiteTuners. Tim has written multiple books, and is the bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. As an industry leader he's created over a billion dollars in value for massive brands like Google, Expedia, Nestle, Semantic, Costco, and more. He's the founder and former chair of the worldwide Digital Growth Unleashed conference series. Listen in to hear about: Early Experiences Brain Evolution & Deal-Making Neuromarketing and Evolutionary Psychology Working With Your Nature Unleash Your Primal Brain We Are Always Negotiating Due Diligence as a Deal-Maker And more! Listen to the DealQuest Podcast today! Website: https://www.coreykupfer.com/ LinkedIn: https://www.linkedin.com/in/coreykupfer/ Facebook: https://www.facebook.com/CoreyKupfer Twitter: https://twitter.com/coreykupfer

"There's no such thing as a rational decision," says Tim Ash, an authority on evolutionary psychology and digital marketing. As humans we believe we're special because of our ability to tame the wild horses of our emotions, and that reasoning is our highest attainment. "It's just not true," Tim says. "It's the big lie." Central to that, of course, is storytelling. It plays a central role in the primal brain. "We can't resist stories. They're like a back door, a trap door, into our head. They very quickly dismantle any notion of objectivity, because we get caught up in syncing up with the storyteller and experiencing that story."

Tim Ash is an international keynote speaker and the author of Unleash Your Primal Brain. The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.

Tim Ash ran the strategic Conversion Rate Optimization agency, SiteTuners for over 20 years, a business that has generated over $1.2 billion in value for its clients. At the core of that success was a deep understanding of neurobiology, which Tim explores in detail in his new book ‘Unleash Your Primal Brain’. In this episode of The Breakout Growth Podcast, Sean Ellis interviews Tim to better understand how “what makes us bizarrely and uniquely human” can be used to help us drive growth. The conversation is spirited as Tim holds some contrarian views to Sean when it comes to driving growth through high-velocity testing and optimization practices. However, there is also plenty of common ground as they discuss how the biology of the brain impacts everything from interpersonal relationships to politics, and how an understanding of these ideas can be applied to accelerate growth for businesses. Both Sean and Tim are passionate about the importance of driving value for end-users as the foundation for unlocking growth, and there are exciting learnings as Tim explains how “relentless dissatisfaction” can help companies find opportunities to drive significant improvements. According to Tim, “‘Unleash Your Primal Brain’ may help you make a billion dollars or even become the next Dalai Lama, but at the very least this interview will help you understand how a deeper look into your own brain can help you understand and influence others. We discussed: How neuro-marketing and principles from ‘Influence’ by Robert Cialdini’s helped shape Tim’s thinking and his book How the biology of the brain and cultural and genetic co-evolution impact our lives as humans The do-nothing status quo and why companies fail when they try to be nice instead of appealing to our survival instincts to avoid pain Why companies need to focus on value over product and put the emphasis on learning from customers How neurobiology and science fit into the test/learn approach to growth How motivation, ability and triggers work together to drive action