Podcasts about eigenworks

Adam is joined by Alex McDonnell, Market and Competitive Intelligence Lead at Airtable, to dive into Alex's journey as a competitive expert throughout his career. Prior to his time at Airtable, Alex built the competitive program at InVision from the ground up, spent several years at Eigenworks leading win/loss research for clients in the B2B space, and has now recently launched a course called Competitive Intelligence Certified with our friends over at the Product Marketing Alliance. Learn more about how you can get CI Certified hereAdam asks Alex about his favourite parts of building a CI course, how to get your compete program off the ground, why ad hoc requests don't have to bog you down, and his best practices for role-playing exercises.  Make sure you subscribe to Klue's Coffee & Compete newsletter to get your weekly dose of competitive enablement content in 5 minutes or less. You'll also get a monthly article diving into famous competitors like Impossible Foods and Beyond Meats. Coming up in December, we take a look at the battle for electric vehicle supremacy and why it's no longer lonely at the top for Tesla. Host: Adam McQueenProducer: Ben RonaldAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?   Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers.  Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer.  This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.

How do you become a good listener and not only hear what your customers are saying, but what they are trying to say?    Alex McDonnell joins us from Invision, previously the Managing Director at Eigenworks, to share his insights on a developed framework for listening and how to use conversations to get the most information out of your customers.  Alex’s stories and experiences are shared in this episode of the Pragmatic Live podcast to help product managers and marketers “really understand what customers are trying to tell us”. Describing one of their tried and true methods that Eigenworks called Playback and giving some advice on his keys to success, Alex attributes this advice he is able to share to Eigenworks founder and CEO Alan Armstrong, who passed away this Summer. This podcast is tribute to Alan, who is greatly missed among the industry. Although Eigenworks has closed its doors, many of the team members from Eigneworks have come together to form a new company, IcebergIQ, building on the foundational expertise and experience of Eigenworks. We invite you to check out our website at icebergiq.com.

Win/Loss reason is a simplistic way to report in wins and losses, according to Alan Armstrong, founder and CEO of Eigenworks. What we really need to do is understand what was the decision, how was it made, what was the quest, how stable was that decision, were we at risk of losing, and in future deals like this, how secure can we be in our positioning? These questions help Alan get to the non-obvious surprising findings in both win/loss and churn/retention analysis. Let's face it, win/loss reasons never say you were outsold and win/loss reports from your CRM rarely tell the real story. In this episode of Helping Sells Radio, Armstrong explain how he digs deeper, talks to customers in the context of their story, to find out the real reasons they come to you or leave you. It is almost never the reason you think it is.  Learn more about Alan: Eigenworks: https://www.eigenworks.com/ Alan on Linkedin: https://www.linkedin.com/in/awarmstrong/ Get on the email list at helpingsells.substack.com

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. This week on Pragmatic Live, we present one of our favorite previous episodes of the show in which Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.   Do you enjoy our award winning content? Subscribe Today!

Alan Armstrong is founder and CEO of Eigenworks, a boutique strategy and research firm that services B2B software companies ranging from series-B startups through large public companies. Eigenworks currently employs 10 people and has demonstrated 35% CAGR for the past 5 years. Eigenworks clients include industry giants such as Oracle and Cisco, mid-size companies such as Blackbaud and ReturnPath, and rocket-ship startups including Gainsight and VictorOps. Alan is a regular contributor of articles and expertise to industry publications including Pragmatic Marketing, Gainsight's Pulse series, and the popular blog OnProductManagement, of which Alan is a co-founder. Alan speaks regularly at industry events, including Pulse (San Francisco 2015, 2016, 2017), TSIA (Las Vegas 2016), Strategy & Competitive Intelligence Professionals (Atlanta 2017), and Product Marketing Community (Toronto & San Francisco 2016, Boston 2017). Prior to founding Eigenworks, Alan held senior director and vice president roles in three startups and participated in three successful exits including Fortiva (to Proofpoint, 2008), Wily Technology ($400M to CA in 2006), and Canada's largest self-funded exit of Sitraka to Quest Software, where Alan was Director of New Products and Innovation. Alan's experience includes Vice President-level positions covering Product Management, Business Development, and Sales.

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.