Podcasts about klue

LastPass says Klue breach affected customer information, but passwords remain secure. Attackers begin exploiting Cisco Unified CM vulnerability. CISA flags actively exploited Ubiquiti and Lantronix flaws, urges rapid patching. DifyTap flaws could expose private AI conversations across tenants. Researchers find AI plugin registry let unofficial tools masquerade as trusted software. xpl0itrs launches leak site, signaling shift toward full-service cyber extortion. Ransomware attack hits Indian auto giant Bajaj Auto. U.S. presses Meta to submit AI models for national security reviews. Alleged criminal marketplace administrator extradited to the US. U.S. expands sanctions against Cambodian scam network tied to cyber fraud operations. On today's Industry Voices segment, we are joined by Mike Masciulli, Managing Director, Migration Products and Services at Semperis, discussing RC4 and AD Migration: The Break Scenarios Hiding in Your Source Domain. And a lesson in access control. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest On today's Industry Voices segment, we are joined by Mike Masciulli, Managing Director, Migration Products and Services at Semperis, discussing RC4 and AD Migration: The Break Scenarios Hiding in Your Source Domain. If you enjoyed this conversation, check out the full interview here. Selected Reading Password manager maker LastPass says hackers stole customer support case data during Klue breach (TechCrunch) Klue says hackers stole credential from 2022 that led to customer data breaches (TechCrunch) Cisco Unified CM flaw CVE-2026-20230 now exploited in attacks (BleepingComputer) U.S. CISA adds Ubiquiti UniFi OS and Lantronix EDS5000 plugin flaws to its Known Exploited Vulnerabilities catalog (SecurityAffairs)  DifyTap: Zafran discovers how attackers can silently wiretap AI data across tenants on a platform powering 1M+ apps  (Zafran)  23 ClawHub Plugins Squat Official Org Scopes (Manifold Security)  Cyber Intel Brief: xpl0itrs Leak Site Launch (Dataminr)  Indian auto giant Bajaj Auto hit by ransomware incident (The Record)  U.S. Presses Meta to Agree to A.I. Reviews as Security Concerns Rise (NY Times) Algerian Man Extradited to US for Running Cybercrime Marketplaces (SecurityWeek) US adds sanctions against accused Cambodian scammers Prince Group (Reuters) Ushering in the Next Frontier of Quantum Innovation (The White House)  Meta Exposed Data Internally From Its Controversial Employee-Tracking Program (WIRED)  Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

OpenAI takes on Anthropic's Mythos Klue hack hits security shops Five Eyes has eyes on AI models Get the show notes here: https://cisoseries.com/cybersecurity-news-openai-takes-on-mythos-klue-hits-security-shops-five-eyes-has-eyes-on-ai/ Huge thanks to our episode sponsor, Guardsquare Your backend is only as secure as your frontend. Research shows that client-side compromise is now a primary driver of API risk. With sixty-three percent of leaders detecting mobile app tampering or cloning last year, don't leave your mobile app security to chance. Get multilayered protection for your entire mobile app ecosystem from the outside in. Learn more at Guardsquare.com.

Klue supply-chain attack impacts cybersecurity firms. Brand-new Prinz Eugen ransomware is surprisingly polished. ShinyHunters leak exposes sensitive data of 10,000 Council of Europe employees. Security agencies sound alarm over FortiBleed credential harvesting operation. Texas data breach affects hunting and fishing licensees. Microsoft ties Mastra AI supply chain attack to North Korean hackers. Vidar infostealer unveils new technique to defeat Chrome's encryption protections. Brazil investigates suspected hack of emergency alert system. We got your Monday business brief. On today's Industry Voices, Dave Bittner sits down with Mike Britton, CIO of Abnormal AI, as they discuss "AI-Powered Attacks Are Now a Commodity.” And not the kind of beats you want to drop. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest On today's Industry Voices, we are joined by Mike Britton, CIO of Abnormal AI, discussing "AI-Powered Attacks Are Now a Commodity — And Most Organizations Don't Know It Yet." If you enjoyed this conversation and want to hear the full interview, listen here. Selected Reading Klue OAuth breach victim list grows as Icarus hackers claim attack (BleepingComputer) Prinz Eugen ransomware: a deep dive into a new Go-based encryptor (ThreatDown by Malwarebytes) Council of Europe Data Breach: ShinyHunters Makes 10,000 Employees' Records Permanent (Tech Times) Global cybersecurity agencies warn of credential exposure in FortiBleed campaign targeting Fortinet firewalls, VPN gateways (Industrial Cyber) Everything's bigger and better in Texas – even data breaches (The Register) Microsoft links Mastra AI supply chain attack to North Korean hackers (BleepingComputer) Inside Vidar's ABE Bypass: From Memory Scanning to APC Injections (Gen Digital) Brazil probes emergency warning system after nationwide rogue alert (The Register) Ent emerges from stealth with $100 million in seed funding. (N2K Pro Business Briefing)  Apple patches Beats Studio Buds flaw that could turn earbuds into a wiretap (Malwarebytes) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

A breach at market intelligence platform Klue allowed attackers to steal OAuth tokens linking Clue to customers' Salesforce environments, enabling quiet API-driven data extraction from firms including Huntress, Recorded Future, Tanium, and Jamf; Clue revoked tokens, removed the legacy integration credential involved, and engaged CrowdStrike as Icarus threatens extortion, echoing earlier Salesforce token-theft campaigns affecting nearly 1,000 companies.  Researchers also detail AriStinger, a new botnet infecting 4,000+ end-of-life D-Link routers to scan, proxy, tunnel, execute commands, and hijack DNS, with many infections in South Korea and China. The episode covers federal cyberstalking charges against Anthony Belford for allegedly using fake accounts and AI-generated nude images, and ESET's report that the "Gentleman" ransomware crew is developing modular EDR-killing tools to disable endpoint defenses. 00:00 Top Stories Teaser 00:29 Clue OAuth Token Breach 02:32 Salesforce Token Attack Trend 04:14 AryStinger Router Botnet 05:33 AI Deepfake Cyberstalking Case 07:50 Gentleman EDR Killer Arsenal 09:37 Wrap Up And Sign Off

A data breach at business analytics platform Klue spreads to security firms, a hacker breaches Brazil's national alert system, North Koreans are behind the Mastra supply chain attack, and a new, unfixable vulnerability has been found in Apple's A12 and A13 chips. Show notes Risky Bulletin: Klue breach impacts security firms

Police clean ups SocGholish-infected sites tied to Evil Corp Klue OAuth breach linked to Icarus Salesforce data theft attacks Warner warns of CISA cuts, staffing gaps in letter to acting chief  Get the show notes here: https://cisoseries.com/cybersecurity-news-police-clean-wordpress-sites-klue-oauth-breach-warners-cisa-warnings/ Huge thanks to our sponsor, ThreatLocker Every security leader is being asked the same question right now: How do we enable innovation without creating unnecessary risk? That's the challenge behind cloud adoption. Behind AI. Behind automation. And behind every major technology decision. ThreatLocker helps organizations take a Zero Trust approach to that challenge—giving them greater control over what can execute, what can access their environment, and what users and applications are allowed to do. That's why ThreatLocker is proud to support Cyber Security Headlines. Because security works best when innovation and control move together.  

Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.Welcome back to another episode of Venture Unlocked, the podcast that takes you behind the scenes of the business of venture capital.In this episode, I'm joined by three deep tech investors and friends of the show, Nate Williams, Sunil Nagaraj, and Guy Perelmuter, for a roundtable on the state of deep tech and the changing venture landscape. We dig into what deep tech really means today, why it's suddenly attracting so much capital, and how economics, government tailwinds, and AI as a “killer app” have pulled these once niche technologies into the mainstream. We also explore the growing concentration of capital in a handful of hyperscale winners, the tension between consensus vs. non-consensus investing, and what all of this means for emerging managers, LPs, and founders operating at the zero-to-one stage.Thanks for listening to another episode of Venture Unlocked. I hope you enjoyed this conversation with Nate, Sunil, and Guy. If you'd like to get Venture Unlocked content straight to your inbox, go to ventureunlocked.substack.com and sign up, or head over to Apple Podcasts or Spotify and subscribe. Thanks again for listening.Nate Williams is the Founder and Managing Partner of DeepTech seed firm UNION (Union Labs, Union Peak VC funds) and formerly served as an Entrepreneur-in-Residence (EIR) at Kleiner Perkins focusing on vertical “Physical AI” opportunities across Climate/Resilience, PropTech, and Mobility. Nate has made over 40 early-stage investments, including Urban Sky, Butlr, Antimatter (acquired by Databricks), Proxy (acquired by Oura), Ruby Robotics (acquired by Intuitive Surgical) and Klue (acquired by Medtronic). Before transitioning to full-time VC, Nate built a track record as a hands-on operator with senior leadership roles across startup, growth, and turnaround stages, culminating in successful exits for 4Home (to Motorola, 2010), Motorola Mobility (to Google, 2012), Motorola Home (to ARRIS, 2013), and August Home (to Assa Abloy, 2017). Earlier in his career, Nate was an Analyst in the Digital Home Group at Intel Corp. Nate holds an MBA from UCLA Anderson School of Management and a Bachelor's degree in Comms from the University of Connecticut.Sunil Nagaraj is the Founder and Managing Partner of Ubiquity Ventures, a seed-stage venture firm investing in “software beyond the screen,” including robotics, AI, industrial automation, and frontier technologies. Prior to founding Ubiquity, Sunil spent over a decade at Bessemer Venture Partners, where he invested in companies across cloud computing, developer tools, and emerging technologies. He is widely recognized for his early conviction in deep tech and infrastructure-driven innovation before it became mainstream in venture capital.Guy Perelmuter is the Founder and Managing Partner of GRIDS Capital, a venture firm focused on deep tech, AI, and advanced industrial technologies. With a background spanning engineering, technology, and investing, Guy has built his career around backing highly technical founders tackling complex global problems. He is known for his insights into the convergence of AI, infrastructure, and industrial transformation, as well as his emphasis on technical depth and long-term value creation in venture investing.Timestamps:Topics in this conversation include:* Definition of Deep Tech by Technical Prowess and Advanced Engineering (2:51)* Hardcore Technology, Difficulty to Build, and Hardware Misconceptions (3:51)* Drivers Of Deep Tech Tailwinds: Maturing Technologies and Government Push (6:12)* Excess Investor Interest After SpaceX and Other Breakout Successes (9:18)* Historical Analogy to Electrification and AI as New Infrastructure Layer (14:43)* Need For Specialized Deep Tech Expertise and New VC Org Structures (19:36)* Schizophrenic Risk-on Behavior and King-making of Consensus Winners (22:08)* Why Normal M and A and IPO Outcomes Still Matter For Smaller Funds (26:53)* Fund Proliferation, New Managers, and What Will Prove Transient (28:49)* Access Capital, Hollywood-ization of Venture, and Coming Bust Risks (33:34)* Consensus Growth Obsession, 10x Expectations, and Metric Distortions (38:02)* How Seed Managers Adapt and Curate Downstream Capital for Portfolios (41:01)* Founder-led Investor Selection and Power Shifting To Specialist Seed GPs (44:53)* Myths About VC Impact, Trend Surfing, and Overstated GP Influence (48:18)* Final Thoughts and Takeaways (53:11)Follow me @SamirKaji and give me your insights and questions with the hashtag #ventureunlocked. If you'd like to be considered as a guest or have someone you'd like to hear from (GP or LP), drop me a direct message on X. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ventureunlocked.substack.com

Natasha Klue-Michael is running for Joplin City Council. Natasha joined NewsTalk KZRG to discuss why she is running for Joplin City Council, what she hopes to do if elected, and why she is the one for the job. Join Ted, Steve, and Lucas for the KZRG Morning Newswatch!

Melanie Smith, Head of Sales Development at Nooks, breaks down the exact systems, metrics, and coaching frameworks she uses to run one of the highest-performing SDR teams in outbound. In this episode, she shares KPI structures, call-block strategy, cold-call skill development, and how leaders can scale connect rates, conversation rates, and meeting production without burning out their reps.

B2B content doesn't have to be boring.  Just ask Adam McQueen, the mind behind Klue's Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse. Adam shares the early vision behind working with creators before “B2B influencer” was even a thing, how to design shows that are both entertaining and tied to business outcomes, and why the best marketing teams think like media companies. They also break down the behind-the-scenes of Ready for Launch, from concept to distribution strategy, and reveal the systems that make creative marketing sustainable for small teams. If you've ever wondered how to build content your audience actually wants (or how to prove the ROI of creativity) this conversation is your playbook. Follow Adam: LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketers play it safe. These two don't.In this premiere episode of Reed Between the Lines, I sit down with Adam McQueen and Grayson Ottenbreit from Klue — two marketers who've turned B2B content into something people actually want to watch. And no, that's not an exaggeration.From a surprise invite to be on the show to the behind-the-scenes of their viral hit Klueless, this episode is packed with real stories, smart tactics, and a lot of laughs.Press play to discover:How Klue built a culture that rewards creative risk-takingWhat it really takes to get executive buy-in on non-traditional ideasThe story behind Klueless, a parody-meets-product mini-film that makes B2B fun (and effective)Why marketers need a system to fuel creativity, not just ideasThe creative process behind Coffee & Compete, and how to use video to build an audience and a pipelineIf you're trying to do brand marketing that doesn't get ignored, this one's for you.⬛ Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/ ⬛ Follow Grayson on LinkedIn: https://www.linkedin.com/in/graysonottenbreit/ More from The Reeder:

In 2025, over 22,000 technology workers have been laid off in the first half of the year, following more than 150,000 job cuts in 2024. Major companies including Microsoft, Intel, Google, Amazon, Meta, Atlassian, and Salesforce have announced substantial workforce reductions. Startups and mid-sized firms such as Kaltura, Yotpo, Rivian, Klue, Playtika, Zeen, and Beam have also implemented layoffs or shut down. Many companies attribute these actions to increased adoption of artificial intelligence and automation, restructuring for efficiency, and shifting business strategies. Affected roles span engineering, product management, marketing, and support functions.Learn more on this news by visiting us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.

** Originally published on May 8, 2024 **Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It's about saying yes to big, scary opportunities, chasing fear instead of avoiding it, and putting yourself out there even when you're not sure you're ready.And honestly? I think we could all use a little more of that energy right now - which is why I'm bringing this one back from the archives. Katie's story of building Klue's Compete Network from scratch and carving her own path in marketing is just as powerful today as it was when we first recorded.Should I bring Katie back for a follow-up? DM me, comment, or leave a review to tell me what you'd love us to cover next. – Jane-----------In this episode of Women in B2B Marketing, host Jane Serra sits down with Katie Berg, VP of Marketing at Klue, to dive into how she turned a scrappy idea into one of the most innovative owned media plays in B2B: the Compete Network.From starting her career in events marketing and taking a bold leap to work in Zambia, to building Klue's media hub that now fuels their category leadership, Katie shares the real story of saying yes to big risks, chasing fear, and creating content that actually lands.Jane and Katie dig into:How the idea for the Compete Network was born (on a run!) and why it stuckThe scrappy steps Klue took to build a media hub before owned media was “a thing”What it really takes to launch and scale multiple shows under one brandWhy consistency and format matter as much as the content itselfLessons learned from producing four podcasts at once - and what Katie would do differentlyHow teasers and “movie-style” launches helped Klue's shows break throughThe future of B2B media hubsWhy attribution alone isn't enough - and how qualitative feedback can be a marketer's gold mineWhy women need more “f*** it energy” in content creationKey Links:Guest: Katie Berg: https://www.linkedin.com/in/katiepberg/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.

In this episode of Content, Briefly, Jimmy Daly sits down with Adam McQueen, Senior Manager of Content and Community at Klue. Adam shares his journey from journalism to leading content at Klue, a platform that supports product marketers with competitive intelligence. They discuss how Klue's community strategy focuses on building deep relationships with customer champions rather than broad forums.Adam also explains the importance of diversifying content channels—combining SEO, newsletters, podcasts, and video—to stay resilient amid changing algorithms. They dive into how AI and large language models are reshaping content creation, distribution, and measurement, and share practical insights on adopting AI tools while balancing build vs. buy decisions. This episode offers valuable perspectives for content marketers adapting to a rapidly evolving landscape.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-

AI-powered competitive intel is the new snake oil, and executives are buying it by the gallon. While everyone's obsessing over ChatGPT doing their research in 20 minutes, they're missing the point entirely—your buying champions don't need a 30-page report about why your competitors suck. They need ammunition to win internal battles with their CFO, their boss's boss, and six other stakeholders who couldn't care less about your feature comparison chart. Tune in for the brutal truth about why most competitive intel is just expensive garbage and what champions actually need to get deals done.What to expect while listening...Why executives trust ChatGPT more than their own product marketers (and why that's insane)The "30-page report trap" that makes buying champions want to quit dealsEric's AI horror story: When ChatGPT said their product was live before it existedGab's "structural laziness" hack that 9x'd his ad creation speedWhy competitive intel is becoming the "B2B scapegoat" for lazy thinkingThe four deadly traps killing your win rates (spoiler: volume isn't success)How "gotcha moments" backfire and destroy champion relationshipsWhy CEO handshakes don't close deals anymore (ask Dropbox about Crayon)The comparison page problem: All green checkmarks vs. all red X'sZach's client who said ChatGPT delivered more in 20 minutes than his expertiseIf you've ever wondered why your competitive intel doesn't actually win deals, or if you're tired of executives waving their ChatGPT reports around like they just discovered fire, this episode will either save your sanity or make you question everything. Either way, your champions will thank you.Timestamps02:00 The Ugly Truth About AI-Powered Competitive Intel 07:00 AI vs. Human Expertise: The Battle for Trust13:00 The Four Traps Killing Competitive Intel Programs18:00 Why "Laziness" is Ruining B2B Sales Enablement24:00 Gab's Messaging Sprint Success Story31:00 What Champions Actually Need to Win Deals36:00 The Death of CEO Handshake Deals40:00 How to Train AI Without Losing Your Mind44:00 MIT Study: ChatGPT is Eroding Critical Thinking47:00 Season Wrap-up & See You Next SeasonHosted by Ausha. See ausha.co/privacy-policy for more information.

On this episode of Embracing Erosion, Devon chats with Jason Smith, the visionary CEO and Co-Founder of Klue. They discuss building bootstrapped businesses vs VC-backed, the risks associated with starting a company, why hiring is a make-it-or-break-it, the downside of corporate decision-making processes, the pros and cons of building in Canada vs the U.S., how often the company vision should evolve, and implementing a community-led growth model, and much more. Enjoy!

On this episode of Embracing Erosion, Devon was joined once again by Ryan Sorley. Ryan is the VP of Win-Loss and Co-founder at Klue, having sold his research firm, DoubleCheck Research to Klue a few years back. With a career rooted in research and strategy, Ryan has worked with hundreds of B2B tech companies to help them understand why they win and lose deals. He's held roles at leading firms like Forrester and Gartner and recently authored Blindspots: The Ultimate Guide to Building a Better Win-Loss Program, a practical playbook for companies looking to turn buyer feedback into competitive advantage. They go deep on all things win-loss, and we get Ryan's tactical advice on how to set up a win-loss program and how to make it more impactful with the right soft skills. Enjoy!

In this episode, Jason Smith, cofounder of https://klue.com and investor of multiple startups, discusses his journey and how he's revolutionizing competitive intelligence with Klue. Host: Jake Aaron Villarreal, leads the top AI Recruitment Firm in Silicon Valley www.matchrelevant.com, uncovering stories of funded startups and goes behinds to scenes to tell their founders journey.  If you are growing AI Startup or have a great story to tell, email us at: jake.villarreal@matchrelevant.com

Is your win-loss data just expensive fiction written by your sales team? In this episode, Ryan Sorley (ex-Forrester, ex-Gartner) joins the crew to expose the hard truth about buyer research. From ripped jeans costing deals to bootstrapping a business while juggling kids and payroll, Ryan doesn't hold back on his journey from corporate misery to specialized success. Oh, and we uncovered the stupidly simple reason most product marketers fail at research. Tune in for honest laughs, real insights, and maybe a wake-up call about your "data."In this episode, we're covering:How to run a solo business when you have kids and bills to payThe "Taylor Swift Squad" theory of business growthWhy most buyer research is just wishful thinking with fancy graphsThe Powder Blue Taurus Moment: when Ryan knew corporate life was BSWhy writing a business plan is a complete waste of time for solopreneursHow Ryan went from 0 to 100 clients with ZERO salespeopleCheck out his new book Blindspots on Amazon too! Timestamps:01:00 Introducing Ryan Sorley, Win-Loss Research Expert02:36 Are Product Marketers Actually Marketers?04:15 Ryan's Take on Product Marketing as Research06:45 The Importance of Intentional Research10:00 The "Superpower" of Win-Loss Analysis12:34 The HubSpot Ripped Jeans Story17:15 Ryan's Entrepreneurial Journey19:00 The NJ Turnpike Moment: When Ryan Knew Corporate Life Wasn't for Him21:00 How Ryan Discovered the Win-Loss Opportunity23:45 Ryan's Transition from Gartner to Entrepreneurship27:00 What's the Minimum Viable Plan for Going Solo?30:00 The "Squad Life" Approach to Client Relationships34:00 The Dark Times: Managing Cash Flow and Contractors39:00 Specialization vs. Generalization in Consulting42:45 Ryan's New Book: "Blind Spots" (Launch April 1st)44:30 Closing Remarks and FarewellShow Notes:Ryan's LinkedInBlindspots on AmazonHosted by Ausha. See ausha.co/privacy-policy for more information.

Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch...

Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys.Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspotsRegister for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspotsCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00:00) Kevin McLean is on the pod!(00:02:55) The Purpose of Win-Loss Surveys(00:06:02) Crafting Effective Win-Loss Surveys(00:08:01) Questions to Include on Win-Loss Surveys(00:12:02) Sharing Insights from Win-Loss Surveys(00:14:02) Maximizing Win-Loss Survey Response Rates(00:16:42) Win-Loss Myths Debunked(00:19:37) Future of Win-Loss TechnologyCREDITS:Guest: Valerie BonaldoHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspotsRegister for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspotsCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00) Welcome Jen Doyle and Aldona Dye(00:02:32) Challenges in Win-Loss Interviews(00:05:08) Creating a Strong Win-Loss Target List(00:13:22) Conducting the Perfect Win-Loss Interview(00:20:07) Engaging and Personalizing Interviews(00:24:19) Building Trust and Internal Buy-In(00:25:57) Q&A and Closing RemarksCREDITS:Guest: Jen Doyle, Aldona DyeHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspotsRegister for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspotsCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00) Valerie Bonaldo is on the pod!(00:01:16) Why start a Win-Loss program?(00:02:20) Implementing Win-Loss insights(00:04:08) Stakeholder engagement with Win-Loss analysis insights(00:08:08) Distribution WinLoss insights(00:13:07) Combining Win-Loss with other data sources(00:15:03) Cadence for distributing Win-Loss insights(00:16:55) Sharing Win-Loss results with revenue teams(00:19:17) Valerie's best Win-Loss insights(00:20:35) Challenges with running Win-Loss analysis(00:23:38) Measuring the impact of a Win-Loss program(00:25:55) Best piece of advice for someone starting their first Win-Loss programCREDITS:Guest: Valerie BonaldoHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Listening to your customers is the most powerful form of intelligence. They're buying your product – you think you'd want to hear from them as much as possible. Today, we had Tamara Grominsky, founder of PMM Camp, on to talk about two times when some of the biggest companies in the world listened to their customers (and maybe a little too late) and turned those insights into big profit-making plays.Sign up for Tamara's Day Camp: https://events.pmmcamp.com/daycamp/Register for our upcoming community Pwer Half Hour session about How to Recruit and Conduct a Win-Loss Interview: https://community.thecompetenetwork.com/home/events/how-to-recruit-and-conduct-a-win-loss-interview-8m3f1l1tll?agenda_day=6751cf45ce41209b4ff88f7c&agenda_track=6751cf45ce41209b4ff88f90&agenda_stage=6751cf45ce41209b4ff88f81&agenda_filter_view=stage&agenda_view=listCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00) Tamara Grominsky is on the pod!(00:03:19) McDonald's Menu Change(00:14:21) Netflix's Biggest Failure(00:21:03) Netflix's Recent Price HikeCREDITS:Guest: Tamara GrominskyHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Win-Loss analysis isn't just with buyers – while it is buyer intelligence at the end of the day, your sellers are a major part of the sales process that can't be dismissed. Interviewing your sellers paints the ENTIRE picture of the deal. And nobody knows this better than Dan Hamilton, VP of Corporate Strategy at Salesforce. They've built an incredible Win-Loss program and have been interviewing sellers for years... because they have so many sellers and they know how valuable it is.Register for Klue Quarterly: klue.com/klue-quarterlyTIMESTAMPS:(00:00) Dan Hamilton is on the pod!(00:00:35) Canada vs. USA Hockey(00:03:18) The Importance of Seller Interviews in Win-Loss Programs(00:05:09) Seller Win-Loss Interviews vs. Buyer Win-Loss Interviews(00:07:53) Prioritizing Deals for Win-Loss Interviews(00:10:22) Win-Loss isn't Rigid(00:15:19) Sharing Insights With Your Company and Executive Visibility(00:20:10) Combining Seller and Buyer Win-Loss Interviews(00:22:31) Advice for Starting Win-Loss ResearchCREDITS:Guest: Dan HamiltonHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

We wanted to talk about competitive marketing examples, and there's nobody who can pull ANY marketing example better than Jason Oakley. Hunter isn't here, so Adam and Jason cover PostHog's 'Why Us' page and why it builds trust and brand reputation, and Adam takes us through how the King took down the arches in a crazy marketing stunt that gave you a Whopper for the lowest possible price.Sign up for Jason's newsletter: https://productivepmm.com/newsletterRegister for Klue Quarterly: klue.com/klue-quarterlyTIMESTAMPS:(00:00) - Jason Oakley is on the pod!(00:01:48) - PostHog's 'Why Us' page(00:18:32) - Burger King's 'Whopper Detour'(00:31:34) - Productive PMMCREDITS:Guest: Jason OakleyHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/events(00:00:00) Welcome Josh Gladstone(00:01:19) Introduction to Battlecards with Josh(00:01:35) Challenges in Creating Battlecards(00:02:35) Zune vs. iPod Battlecards(00:05:03) Essentials of Effective Battlecards(00:10:27) Sourcing Competitive Intelligence(00:14:38) Best Practices for Battlecards(00:19:22) Creating a Culture of CompeteCREDITS:Guest: Josh GladstoneProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

It's time to start interviewing your buyers to get the TRUTH about your wins and losses, straight from the horse's mouth. And who better to take us through this than Klue's very own Andre Csapo. He's been running interviews for years, and he knows a thing or two about how to prep for your interview, probing for deeper insights and what to do as a beginner in Win-Loss.Register for Klue Quarterly:klue.com/klue-quarterlyContribute to the industry's largest win-loss report:https://9g7jis37w8y.typeform.com/to/j8KhjJdt?TIMESTAMPS:(00:00:00) Andre Csapo is on the pod!(00:01:37) Most memorable Win-Loss interview(00:03:05) What makes a good Win-Loss interview?(00:04:18) Bad Win-Loss interview questions(00:07:31) How to prepare for a successful Win-Loss interview(00:09:28) Andre's favourite part of Win-Loss analysis interviews(00:11:01) How to probe for more information during a Win-Loss interview(00:13:05) The best intelligence from a Win-Loss interview(00:16:52) Win-Loss is the only way to listen to hear from your buyer directly(00:17:45) Advice for someone starting out in Win-Loss

Something we get asked about the MOST about Win-Loss is how to source interviews. How do you ask, and when do you ask them? It's anxiety-inducing. But we're here to help you increase your pipeline for Win-Loss interviews tenfold.(00:00:00) Alexis Yeh is on the Pod!(00:02:02) Generating Interview Pipeline(00:02:48) Identifying Interview Candidates(00:06:27) Getting Sales Buy-In(00:09:25) Outreach Strategies(00:10:41) Best Practices for Interview Recruitment(00:12:59) Leveraging CRM for Win-Loss(00:14:09) Challenges in Large Organizations(00:16:57) Lessons Learned in Win-LossCREDITS:Guest: Alexis YehHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

During this episode of TECHtonic, TSIA's Thomas Lah examines in detail the role AI is playing in transforming competitive analysis for sales teams. He is joined by Jason Smith, CEO and Co-founder of Klue, an AI-powered competitive intelligence platform. Together, they explore how machine learning and large language models (LLMs) are revolutionizing the way sales teams gather, synthesize, and leverage competitive insights. From enhancing battle cards with real-time data to empowering salespeople with actionable deal strategies, the conversation reveals how AI can speed up decision-making, improve win rates, and help companies stay ahead of their competition. Listen in to learn about the tools and tactics that can help your team adapt to the rapidly changing landscape of competitive intelligence, and hear firsthand how AI is set to shape the future of sales strategies.

WE'RE BACK. It's 2025, and we're talking about everything Win-Loss, starting with how to start your own Win-Loss program. We get asked all the time about how to run interviews, where to source them and everything in between, but what about those who are just starting their Win-Loss journey? We thought the best person to help you launch your first program is Dylan D'Urso, Senior Competitive Intelligence Manager at Autodesk, because he has built a BEST in-class Win-Loss program there over the past few years – it's a spectacle.(00:00:00) Dylan D'Urso is on the pod!(00:01:13) How Dylan built his own Win-Loss program(00:02:27) First step in building a Win-Loss program(00:05:41) Who is your Win-Loss program for?(00:07:14) Building objectives for Win-Loss analysis(00:09:21) Dylan's first Win-Loss program(00:11:45) Win-Loss programs at different-sized companies(00:13:55) What deals should be interviewed for Win-Loss analysis?(00:16:49) Sales buy-in for Win-Loss analysis(00:19:44) Win-Loss helping account executives(00:22:10) Win-Loss Analysis Do's and Don'ts(00:27:28) Win-Loss research objectivesCREDITS:Guest: Dylan D'UrsoHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

You're off for the holidays, we're off for the holidays, so let's kick back and enjoy some of our favourite moments from 2024.TIMESTAMPS:(00:00:00) Thank you for an amazing year!(00:00:56) Nick Cegelski talks about badmouthing competitors(00:07:48) Building Klue's Competitive Landscape Analysis(00:14:33) How are AI companies staying competitive?(00:22:16) Air.Inc's amazing competitive marketingCREDITS:Guest: Anthony PierriHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one.Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-according-3400-buyers-klue-oex6c/Watch the first short film EVER in competitive intelligence: https://klue.com/kluelessTIMESTAMPS:(00:00:00) Compete Network drops(00:02:20) Introducing Anthony Pieri(00:03:04) Freckle.io vs. Clay(00:11:34) Anthony's work with Freckle's positioning(00:13:23) The risk of calling out competitors(00:17:35) Private equity's effect on positioning(00:20:00) The reception to Freckle vs. Clay(00:23:57) Being direct with competitors(00:27:09) Hunter calls out our competitor?(00:29:00) How to call out your competitors(00:33:14) Anthony's perspective on calling out competitorsCREDITS:Guest: Anthony PierriHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Producer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Hunter nerds out with Ryan Sorley, VP of Win-Loss at Klue, about Win-Loss – where it's going, and where it's been. And Ryan shares his spicy new way of framing Win-Loss, the ReadyGO Assessment.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Coffee & Compete(00:01:53) Welcome Ryan Sorley(00:02:30) Why Ryan pursued a Win-Loss Analysis business(00:05:23) The current state of Win-Loss Analysis(00:08:06) Ryan's ‘ReadyGo Assessment'(00:11:47) The future of Win-Loss Analysis(00:15:37) How to frame a Win-Loss interviewCREDITS:Guest: Ryan SorleyHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

In this LIVE episode (recorded during Compete Week 2024) Andy, Jason and Tamara compete to present the best competitive advertising campaign 'launched' by one company against another.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:32) Apple's ‘Get a Mac'(00:15:35) Avis' ‘We're Only Number 2'(00:25:45) Google's ‘#bestphonesforever'(00:40:15) And the winner is…

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Guest: Clara Smyth & Jon ItkinProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Hunter and Katie talk about building and presenting a competitive landscape for the executive team and we talk about EVERYTHING you missed at Compete Week.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Chillin' and killin'(00:01:42) Compete Week 2024(00:03:19) Hunter's favourite thing you missed at Compete Week(00:06:32) Katie's favourite thing you missed at Compete Week(00:08:29) Adam's favourite thing you missed at Compete Week(00:11:34) Compete Week 2024 learnings(00:13:22) The Purple Carpet….(00:21:29) Building a competitive landscape for executives(00:28:13) How should you think about competing in marketing?CREDITS:Guest: Katie BergHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his first experience at a Win-Loss committee meeting.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Welcome to Coffee and Compete(00:01:23) Compete Week Highlights and Announcements(00:02:32) Introducing Klue's 360° Win-Loss Product(00:04:16) Beehiiv vs. ConvertKit's Rebrand to Kit(00:18:32) Hunter's first ever Win-Loss committee meetingCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave's journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five's first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?We're Not Marketers and Dave also cover:One way “frameworks” might hurt your product storytelling.Why you can't just start a podcast in B2B without this obvious skill?What Dave said is “the most important role in B2B marketing”.Don't tell sales “what to do”. They almost never listen. Do this instead.Why “messaging by committee” sucks.Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.How can we (product marketers) simplify B2B marketingTimestamps(01:05) - Dave's Journey and Podcasting Tips (05:05) - The Importance of Product Marketing (07:03) - Early Stage Marketing Strategies (14:16) - Building Trust and Influence in Startups (21:11) - Positioning and Messaging Challenges (25:29) - Addressing the Decline in Win Rate (28:23) - Importance of Executing Positioning (28:56) - Casual Conversation and Personal Interests (29:57) - Messaging Torture Chamber (30:30) - Marketing Strategies: Brand vs. Content (32:13) - Event Marketing Insights (33:58) - Simplifying B2B Marketing (37:37) - The Role of Podcasts in B2B Marketing (44:22) - Conclusion and Upcoming Events Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Darian Hooshi is a Sr. Account Specialist for Klue which is an AI-powered platform to win more business. Before joining Klue, he was studying Neuroscience in college. In this episode, Darian shares how he began his journey into sales development. He also talks about his time as a bartender, and how he leverages the transferable skills from the service industry into being a top performing SDR. Lastly, Darian elaborates on his must have to help with his work-life integration while working in sales.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Guest: Eric HollandHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

In this special birthday episode of "Coffee and Compete," hosts Adam McQueen and Hunter celebrate another year around the sun with some surprise belated COMPETE birthday wishes. Register for Compete Week: https://klue.com/compete-weekCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) A Birthday Surprise(00:02:16) Compete Week 2024(00:05:52) Conducting Competitive Landscape Analysis(00:11:10) Hunter's Win-Loss and Competitive Enablement Schedule(00:18:32) How ESPN's Strategy Created Ankle Biter Competitors

AI companies are killing it... but are they killing their profits? We dive into how OpenAI, Google, Antrhopic and other companies are competing themselves into a zero profit margin business model. How will these companies stay competitive? We asked Klue's CTO, Sarathy Naicker and he had some stuff to say...Register for Compete Week: https://klue.com/compete-weekCREDITS:Guests: Sarathy NaickerHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introducing Sarathy Naicker (00:01:56) The Competitive Dynamics of AI Companies (00:03:43) The Importance of Data and Market Breadth (00:10:19) The Role of Brand in AI Competition (00:18:07) Compete Week and Upcoming Events (00:19:02) Hunter's Busy Week (00:19:53) Hunter from the Future?? (00:20:17) Reacting to Our Competitor's Product Release (00:22:19) Using Buyers to Position Against Product Releases (00:23:09) Messaging for Your Competitor's Product Release (00:24:49) Don't Be Too Attached to Your Messaging

Air Inc. is doing some of the best marketing we've seen in... ever. We break down what they've done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team.CREDITS:Guests: Katie BergHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) The history of Klue podcasting (00:03:50) Air Inc.'s masterclass in marketing (00:07:03) The role of controversy in marketing (00:11:46) Big companies vs. scrappy startups (00:14:51) Air's influencer marketing strategy (00:18:27) Diving into influencer marketing (00:19:43) The power of creative marketing (00:20:59) Evaluating marketing success (00:22:37) New releases and community updates (00:23:34) Insights from win-loss analysis (00:30:12) Implementing buyer feedback (00:30:56) Leveraging customer stories

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program.CREDITS:Guests: Nick CegelskiHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:20) Chillin' and what?(00:01:51) What's Brewing: CEOs BEEFING on LinkedIn(00:17:51) Cup of Wisdom with Trevor Evans(00:18:25) Best in-class Win-Loss Analysis and Competitive Intelligence(00:20:06) How do Win-Loss Analysis and Competitive Intelligence work together?(00:22:41) Small wins sales can leverage(00:25:08) Using Win-Loss Analysis insights(00:29:24) How Qualtrics increased win rates by 20%(00:33:04) The first thing you should do with Win-Loss insights(00:36:12) Tips and tricks from Trevor

It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal.CREDITS:Guests: Nick CegelskiHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:00:00:00 - Welcome to the show!00:02:55 - What's Brewing: Nike vs. Adidas at the 2012 London Olympics00:16:00 - Cup of Wisdom with Nick Cegelski00:18:04 - Your sales deal is won or lost in discovery00:27:44 - Why you NEED a quick dismiss for your top competitor00:36:20 - Badmouthing your competitors in sales deals is BAD00:43:12 - Influence your buyer's purchase criteria through competitive discovery

Today on the show we have Jason Oakley, the founder of Productive PMM and former Director of Product Marketing at Klue and Chili Piper.In this episode, Jason shares his experience in building product marketing from the ground up, focusing on the critical areas of positioning, messaging, and buyer enablement.We discussed how these elements play a crucial role in driving customer success and improving retention, along with practical strategies for implementation.We wrapped up by discussing the role of product marketing in working with sales, customer success, and product teams to ensure a seamless customer experience from onboarding to retention.‍Mentioned ResourcesProductive PMMUserEvidenceChili PiperChurn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.

This episode features an interview with Katie Berg, VP of Marketing at Klue, an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business.In this episode, Katie dives into all things content, discussing building high quality content for your core audience and avoiding the trap of trying to reach all audiences right away. She talks about the meaning of community and building authentic relationships.  Key Takeaways:You can't reach every audience authentically through your content, at first. Trying to include too many personas at once results in general content that is not of interest to any of them. It's difficult to create entertaining content and you don't need to have a perfect launch. The discipline of constant iteration and learning is the path to excellence.Identity is a core component of community. Build a community that people want to identify with. Quote:  “I agree with you on the point that you don't have to have a perfect launch. And actually that's like a great, nice-to-have that comes from a bunch of different cycles and learnings of running shows. But the most important thing I think we ever did with our flagship podcast was we started it. If you went back and listened to those first episodes, I'm sure they were trash, but every single time we would listen to them. And we take down notes on what do we need to improve for next time? How do you ask better questions? How do we cut this better? How do we create better social clips? And literally just the pure discipline of constant iteration and constant learning, it is like the surest thing to getting to excellence.  It just requires the discipline of being open to learning and trying to improve a single inch every time.” Episode Timestamps: *(16:54) The Trust Tree: Strategy founded on content and education *(41:01) The Playbook: Media driving organic and direct pipeline *(46:06) Quick Hits: Katie's Quick Hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more. Links:Connect with Ian on LinkedInConnect with Katie on LinkedInLearn more about KlueLearn more about Caspian Studios