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On this episode of Embracing Erosion, Devon chats with Jason Smith, the visionary CEO and Co-Founder of Klue. They discuss building bootstrapped businesses vs VC-backed, the risks associated with starting a company, why hiring is a make-it-or-break-it, the downside of corporate decision-making processes, the pros and cons of building in Canada vs the U.S., how often the company vision should evolve, and implementing a community-led growth model, and much more. Enjoy!
On this episode of Embracing Erosion, Devon was joined once again by Ryan Sorley. Ryan is the VP of Win-Loss and Co-founder at Klue, having sold his research firm, DoubleCheck Research to Klue a few years back. With a career rooted in research and strategy, Ryan has worked with hundreds of B2B tech companies to help them understand why they win and lose deals. He's held roles at leading firms like Forrester and Gartner and recently authored Blindspots: The Ultimate Guide to Building a Better Win-Loss Program, a practical playbook for companies looking to turn buyer feedback into competitive advantage. They go deep on all things win-loss, and we get Ryan's tactical advice on how to set up a win-loss program and how to make it more impactful with the right soft skills. Enjoy!
In this episode, Jason Smith, cofounder of https://klue.com and investor of multiple startups, discusses his journey and how he's revolutionizing competitive intelligence with Klue. Host: Jake Aaron Villarreal, leads the top AI Recruitment Firm in Silicon Valley www.matchrelevant.com, uncovering stories of funded startups and goes behinds to scenes to tell their founders journey. If you are growing AI Startup or have a great story to tell, email us at: jake.villarreal@matchrelevant.com
Is your win-loss data just expensive fiction written by your sales team? In this episode, Ryan Sorley (ex-Forrester, ex-Gartner) joins the crew to expose the hard truth about buyer research. From ripped jeans costing deals to bootstrapping a business while juggling kids and payroll, Ryan doesn't hold back on his journey from corporate misery to specialized success. Oh, and we uncovered the stupidly simple reason most product marketers fail at research. Tune in for honest laughs, real insights, and maybe a wake-up call about your "data."In this episode, we're covering:How to run a solo business when you have kids and bills to payThe "Taylor Swift Squad" theory of business growthWhy most buyer research is just wishful thinking with fancy graphsThe Powder Blue Taurus Moment: when Ryan knew corporate life was BSWhy writing a business plan is a complete waste of time for solopreneursHow Ryan went from 0 to 100 clients with ZERO salespeopleCheck out his new book Blindspots on Amazon too! Timestamps:01:00 Introducing Ryan Sorley, Win-Loss Research Expert02:36 Are Product Marketers Actually Marketers?04:15 Ryan's Take on Product Marketing as Research06:45 The Importance of Intentional Research10:00 The "Superpower" of Win-Loss Analysis12:34 The HubSpot Ripped Jeans Story17:15 Ryan's Entrepreneurial Journey19:00 The NJ Turnpike Moment: When Ryan Knew Corporate Life Wasn't for Him21:00 How Ryan Discovered the Win-Loss Opportunity23:45 Ryan's Transition from Gartner to Entrepreneurship27:00 What's the Minimum Viable Plan for Going Solo?30:00 The "Squad Life" Approach to Client Relationships34:00 The Dark Times: Managing Cash Flow and Contractors39:00 Specialization vs. Generalization in Consulting42:45 Ryan's New Book: "Blind Spots" (Launch April 1st)44:30 Closing Remarks and FarewellShow Notes:Ryan's LinkedInBlindspots on AmazonHosted by Ausha. See ausha.co/privacy-policy for more information.
Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch...
Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys.Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspotsRegister for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspotsCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00:00) Kevin McLean is on the pod!(00:02:55) The Purpose of Win-Loss Surveys(00:06:02) Crafting Effective Win-Loss Surveys(00:08:01) Questions to Include on Win-Loss Surveys(00:12:02) Sharing Insights from Win-Loss Surveys(00:14:02) Maximizing Win-Loss Survey Response Rates(00:16:42) Win-Loss Myths Debunked(00:19:37) Future of Win-Loss TechnologyCREDITS:Guest: Valerie BonaldoHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspotsRegister for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspotsCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00) Welcome Jen Doyle and Aldona Dye(00:02:32) Challenges in Win-Loss Interviews(00:05:08) Creating a Strong Win-Loss Target List(00:13:22) Conducting the Perfect Win-Loss Interview(00:20:07) Engaging and Personalizing Interviews(00:24:19) Building Trust and Internal Buy-In(00:25:57) Q&A and Closing RemarksCREDITS:Guest: Jen Doyle, Aldona DyeHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspotsRegister for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspotsCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00) Valerie Bonaldo is on the pod!(00:01:16) Why start a Win-Loss program?(00:02:20) Implementing Win-Loss insights(00:04:08) Stakeholder engagement with Win-Loss analysis insights(00:08:08) Distribution WinLoss insights(00:13:07) Combining Win-Loss with other data sources(00:15:03) Cadence for distributing Win-Loss insights(00:16:55) Sharing Win-Loss results with revenue teams(00:19:17) Valerie's best Win-Loss insights(00:20:35) Challenges with running Win-Loss analysis(00:23:38) Measuring the impact of a Win-Loss program(00:25:55) Best piece of advice for someone starting their first Win-Loss programCREDITS:Guest: Valerie BonaldoHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
Listening to your customers is the most powerful form of intelligence. They're buying your product – you think you'd want to hear from them as much as possible. Today, we had Tamara Grominsky, founder of PMM Camp, on to talk about two times when some of the biggest companies in the world listened to their customers (and maybe a little too late) and turned those insights into big profit-making plays.Sign up for Tamara's Day Camp: https://events.pmmcamp.com/daycamp/Register for our upcoming community Pwer Half Hour session about How to Recruit and Conduct a Win-Loss Interview: https://community.thecompetenetwork.com/home/events/how-to-recruit-and-conduct-a-win-loss-interview-8m3f1l1tll?agenda_day=6751cf45ce41209b4ff88f7c&agenda_track=6751cf45ce41209b4ff88f90&agenda_stage=6751cf45ce41209b4ff88f81&agenda_filter_view=stage&agenda_view=listCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00) Tamara Grominsky is on the pod!(00:03:19) McDonald's Menu Change(00:14:21) Netflix's Biggest Failure(00:21:03) Netflix's Recent Price HikeCREDITS:Guest: Tamara GrominskyHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
Win-Loss analysis isn't just with buyers – while it is buyer intelligence at the end of the day, your sellers are a major part of the sales process that can't be dismissed. Interviewing your sellers paints the ENTIRE picture of the deal. And nobody knows this better than Dan Hamilton, VP of Corporate Strategy at Salesforce. They've built an incredible Win-Loss program and have been interviewing sellers for years... because they have so many sellers and they know how valuable it is.Register for Klue Quarterly: klue.com/klue-quarterlyTIMESTAMPS:(00:00) Dan Hamilton is on the pod!(00:00:35) Canada vs. USA Hockey(00:03:18) The Importance of Seller Interviews in Win-Loss Programs(00:05:09) Seller Win-Loss Interviews vs. Buyer Win-Loss Interviews(00:07:53) Prioritizing Deals for Win-Loss Interviews(00:10:22) Win-Loss isn't Rigid(00:15:19) Sharing Insights With Your Company and Executive Visibility(00:20:10) Combining Seller and Buyer Win-Loss Interviews(00:22:31) Advice for Starting Win-Loss ResearchCREDITS:Guest: Dan HamiltonHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
We wanted to talk about competitive marketing examples, and there's nobody who can pull ANY marketing example better than Jason Oakley. Hunter isn't here, so Adam and Jason cover PostHog's 'Why Us' page and why it builds trust and brand reputation, and Adam takes us through how the King took down the arches in a crazy marketing stunt that gave you a Whopper for the lowest possible price.Sign up for Jason's newsletter: https://productivepmm.com/newsletterRegister for Klue Quarterly: klue.com/klue-quarterlyTIMESTAMPS:(00:00) - Jason Oakley is on the pod!(00:01:48) - PostHog's 'Why Us' page(00:18:32) - Burger King's 'Whopper Detour'(00:31:34) - Productive PMMCREDITS:Guest: Jason OakleyHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/events(00:00:00) Welcome Josh Gladstone(00:01:19) Introduction to Battlecards with Josh(00:01:35) Challenges in Creating Battlecards(00:02:35) Zune vs. iPod Battlecards(00:05:03) Essentials of Effective Battlecards(00:10:27) Sourcing Competitive Intelligence(00:14:38) Best Practices for Battlecards(00:19:22) Creating a Culture of CompeteCREDITS:Guest: Josh GladstoneProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
It's time to start interviewing your buyers to get the TRUTH about your wins and losses, straight from the horse's mouth. And who better to take us through this than Klue's very own Andre Csapo. He's been running interviews for years, and he knows a thing or two about how to prep for your interview, probing for deeper insights and what to do as a beginner in Win-Loss.Register for Klue Quarterly:klue.com/klue-quarterlyContribute to the industry's largest win-loss report:https://9g7jis37w8y.typeform.com/to/j8KhjJdt?TIMESTAMPS:(00:00:00) Andre Csapo is on the pod!(00:01:37) Most memorable Win-Loss interview(00:03:05) What makes a good Win-Loss interview?(00:04:18) Bad Win-Loss interview questions(00:07:31) How to prepare for a successful Win-Loss interview(00:09:28) Andre's favourite part of Win-Loss analysis interviews(00:11:01) How to probe for more information during a Win-Loss interview(00:13:05) The best intelligence from a Win-Loss interview(00:16:52) Win-Loss is the only way to listen to hear from your buyer directly(00:17:45) Advice for someone starting out in Win-Loss
Something we get asked about the MOST about Win-Loss is how to source interviews. How do you ask, and when do you ask them? It's anxiety-inducing. But we're here to help you increase your pipeline for Win-Loss interviews tenfold.(00:00:00) Alexis Yeh is on the Pod!(00:02:02) Generating Interview Pipeline(00:02:48) Identifying Interview Candidates(00:06:27) Getting Sales Buy-In(00:09:25) Outreach Strategies(00:10:41) Best Practices for Interview Recruitment(00:12:59) Leveraging CRM for Win-Loss(00:14:09) Challenges in Large Organizations(00:16:57) Lessons Learned in Win-LossCREDITS:Guest: Alexis YehHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
During this episode of TECHtonic, TSIA's Thomas Lah examines in detail the role AI is playing in transforming competitive analysis for sales teams. He is joined by Jason Smith, CEO and Co-founder of Klue, an AI-powered competitive intelligence platform. Together, they explore how machine learning and large language models (LLMs) are revolutionizing the way sales teams gather, synthesize, and leverage competitive insights. From enhancing battle cards with real-time data to empowering salespeople with actionable deal strategies, the conversation reveals how AI can speed up decision-making, improve win rates, and help companies stay ahead of their competition. Listen in to learn about the tools and tactics that can help your team adapt to the rapidly changing landscape of competitive intelligence, and hear firsthand how AI is set to shape the future of sales strategies.
WE'RE BACK. It's 2025, and we're talking about everything Win-Loss, starting with how to start your own Win-Loss program. We get asked all the time about how to run interviews, where to source them and everything in between, but what about those who are just starting their Win-Loss journey? We thought the best person to help you launch your first program is Dylan D'Urso, Senior Competitive Intelligence Manager at Autodesk, because he has built a BEST in-class Win-Loss program there over the past few years – it's a spectacle.(00:00:00) Dylan D'Urso is on the pod!(00:01:13) How Dylan built his own Win-Loss program(00:02:27) First step in building a Win-Loss program(00:05:41) Who is your Win-Loss program for?(00:07:14) Building objectives for Win-Loss analysis(00:09:21) Dylan's first Win-Loss program(00:11:45) Win-Loss programs at different-sized companies(00:13:55) What deals should be interviewed for Win-Loss analysis?(00:16:49) Sales buy-in for Win-Loss analysis(00:19:44) Win-Loss helping account executives(00:22:10) Win-Loss Analysis Do's and Don'ts(00:27:28) Win-Loss research objectivesCREDITS:Guest: Dylan D'UrsoHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
You're off for the holidays, we're off for the holidays, so let's kick back and enjoy some of our favourite moments from 2024.TIMESTAMPS:(00:00:00) Thank you for an amazing year!(00:00:56) Nick Cegelski talks about badmouthing competitors(00:07:48) Building Klue's Competitive Landscape Analysis(00:14:33) How are AI companies staying competitive?(00:22:16) Air.Inc's amazing competitive marketingCREDITS:Guest: Anthony PierriHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one.Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-according-3400-buyers-klue-oex6c/Watch the first short film EVER in competitive intelligence: https://klue.com/kluelessTIMESTAMPS:(00:00:00) Compete Network drops(00:02:20) Introducing Anthony Pieri(00:03:04) Freckle.io vs. Clay(00:11:34) Anthony's work with Freckle's positioning(00:13:23) The risk of calling out competitors(00:17:35) Private equity's effect on positioning(00:20:00) The reception to Freckle vs. Clay(00:23:57) Being direct with competitors(00:27:09) Hunter calls out our competitor?(00:29:00) How to call out your competitors(00:33:14) Anthony's perspective on calling out competitorsCREDITS:Guest: Anthony PierriHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Producer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
Hunter nerds out with Ryan Sorley, VP of Win-Loss at Klue, about Win-Loss – where it's going, and where it's been. And Ryan shares his spicy new way of framing Win-Loss, the ReadyGO Assessment.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Coffee & Compete(00:01:53) Welcome Ryan Sorley(00:02:30) Why Ryan pursued a Win-Loss Analysis business(00:05:23) The current state of Win-Loss Analysis(00:08:06) Ryan's ‘ReadyGo Assessment'(00:11:47) The future of Win-Loss Analysis(00:15:37) How to frame a Win-Loss interviewCREDITS:Guest: Ryan SorleyHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
In this LIVE episode (recorded during Compete Week 2024) Andy, Jason and Tamara compete to present the best competitive advertising campaign 'launched' by one company against another.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:32) Apple's ‘Get a Mac'(00:15:35) Avis' ‘We're Only Number 2'(00:25:45) Google's ‘#bestphonesforever'(00:40:15) And the winner is…
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Guest: Clara Smyth & Jon ItkinProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
Hunter and Katie talk about building and presenting a competitive landscape for the executive team and we talk about EVERYTHING you missed at Compete Week.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Chillin' and killin'(00:01:42) Compete Week 2024(00:03:19) Hunter's favourite thing you missed at Compete Week(00:06:32) Katie's favourite thing you missed at Compete Week(00:08:29) Adam's favourite thing you missed at Compete Week(00:11:34) Compete Week 2024 learnings(00:13:22) The Purple Carpet….(00:21:29) Building a competitive landscape for executives(00:28:13) How should you think about competing in marketing?CREDITS:Guest: Katie BergHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his first experience at a Win-Loss committee meeting.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Welcome to Coffee and Compete(00:01:23) Compete Week Highlights and Announcements(00:02:32) Introducing Klue's 360° Win-Loss Product(00:04:16) Beehiiv vs. ConvertKit's Rebrand to Kit(00:18:32) Hunter's first ever Win-Loss committee meetingCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave's journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five's first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?We're Not Marketers and Dave also cover:One way “frameworks” might hurt your product storytelling.Why you can't just start a podcast in B2B without this obvious skill?What Dave said is “the most important role in B2B marketing”.Don't tell sales “what to do”. They almost never listen. Do this instead.Why “messaging by committee” sucks.Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.How can we (product marketers) simplify B2B marketingTimestamps(01:05) - Dave's Journey and Podcasting Tips (05:05) - The Importance of Product Marketing (07:03) - Early Stage Marketing Strategies (14:16) - Building Trust and Influence in Startups (21:11) - Positioning and Messaging Challenges (25:29) - Addressing the Decline in Win Rate (28:23) - Importance of Executing Positioning (28:56) - Casual Conversation and Personal Interests (29:57) - Messaging Torture Chamber (30:30) - Marketing Strategies: Brand vs. Content (32:13) - Event Marketing Insights (33:58) - Simplifying B2B Marketing (37:37) - The Role of Podcasts in B2B Marketing (44:22) - Conclusion and Upcoming Events Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Darian Hooshi is a Sr. Account Specialist for Klue which is an AI-powered platform to win more business. Before joining Klue, he was studying Neuroscience in college. In this episode, Darian shares how he began his journey into sales development. He also talks about his time as a bartender, and how he leverages the transferable skills from the service industry into being a top performing SDR. Lastly, Darian elaborates on his must have to help with his work-life integration while working in sales.
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Guest: Eric HollandHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
In this special birthday episode of "Coffee and Compete," hosts Adam McQueen and Hunter celebrate another year around the sun with some surprise belated COMPETE birthday wishes. Register for Compete Week: https://klue.com/compete-weekCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) A Birthday Surprise(00:02:16) Compete Week 2024(00:05:52) Conducting Competitive Landscape Analysis(00:11:10) Hunter's Win-Loss and Competitive Enablement Schedule(00:18:32) How ESPN's Strategy Created Ankle Biter Competitors
Today we're joined by Alexis MacDonald, VP of People at Klue who is passionate about building inclusive, high-performing teams and driving business success through connection, empathy, and curiosity. Hosts Robin and Al sit down with Alexis to discuss the evolving role of HR and people leadership in modern organizations. She shares insights on the culture of innovation at Klue, the importance of networking among HR leaders, and how the role of HR has transformed from a support function to a strategic partner in business. Alexis also emphasizes the importance of personal growth and mentorship in developing future leaders."Your people...tend to drive most of the revenue. So that's a pretty big engine that you need to support." ~ Alexis MacDonaldTakeaways:Clue's culture values action, experimentation, and a supportive environment that fosters innovation and growth.The role of HR has evolved into a strategic partnership with business leaders, focusing on metrics that drive success.Networking and mentorship among HR leaders are crucial for sharing insights and developing future talent.COVID-19 broadened HR's responsibilities, emphasizing the need for data analytics skills to navigate modern challenges.Maintaining personal and professional balance is key for leaders to thrive and lead effectively.Brought to you by Aria Benefits and Life & Legacy Advisory Group
On this months show we invited Rataplan from The Netherlands representing State Of Unrest for a guest mix! ⚡️Like the Show? Click the [Repost] ↻ button so more people can hear it!
AI companies are killing it... but are they killing their profits? We dive into how OpenAI, Google, Antrhopic and other companies are competing themselves into a zero profit margin business model. How will these companies stay competitive? We asked Klue's CTO, Sarathy Naicker and he had some stuff to say...Register for Compete Week: https://klue.com/compete-weekCREDITS:Guests: Sarathy NaickerHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introducing Sarathy Naicker (00:01:56) The Competitive Dynamics of AI Companies (00:03:43) The Importance of Data and Market Breadth (00:10:19) The Role of Brand in AI Competition (00:18:07) Compete Week and Upcoming Events (00:19:02) Hunter's Busy Week (00:19:53) Hunter from the Future?? (00:20:17) Reacting to Our Competitor's Product Release (00:22:19) Using Buyers to Position Against Product Releases (00:23:09) Messaging for Your Competitor's Product Release (00:24:49) Don't Be Too Attached to Your Messaging
Air Inc. is doing some of the best marketing we've seen in... ever. We break down what they've done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team.CREDITS:Guests: Katie BergHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) The history of Klue podcasting (00:03:50) Air Inc.'s masterclass in marketing (00:07:03) The role of controversy in marketing (00:11:46) Big companies vs. scrappy startups (00:14:51) Air's influencer marketing strategy (00:18:27) Diving into influencer marketing (00:19:43) The power of creative marketing (00:20:59) Evaluating marketing success (00:22:37) New releases and community updates (00:23:34) Insights from win-loss analysis (00:30:12) Implementing buyer feedback (00:30:56) Leveraging customer stories
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program.CREDITS:Guests: Nick CegelskiHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:20) Chillin' and what?(00:01:51) What's Brewing: CEOs BEEFING on LinkedIn(00:17:51) Cup of Wisdom with Trevor Evans(00:18:25) Best in-class Win-Loss Analysis and Competitive Intelligence(00:20:06) How do Win-Loss Analysis and Competitive Intelligence work together?(00:22:41) Small wins sales can leverage(00:25:08) Using Win-Loss Analysis insights(00:29:24) How Qualtrics increased win rates by 20%(00:33:04) The first thing you should do with Win-Loss insights(00:36:12) Tips and tricks from Trevor
It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal.CREDITS:Guests: Nick CegelskiHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:00:00:00 - Welcome to the show!00:02:55 - What's Brewing: Nike vs. Adidas at the 2012 London Olympics00:16:00 - Cup of Wisdom with Nick Cegelski00:18:04 - Your sales deal is won or lost in discovery00:27:44 - Why you NEED a quick dismiss for your top competitor00:36:20 - Badmouthing your competitors in sales deals is BAD00:43:12 - Influence your buyer's purchase criteria through competitive discovery
It's a rebrand, it's amazing, we are so excited. Say
Today on the show we have Jason Oakley, the founder of Productive PMM and former Director of Product Marketing at Klue and Chili Piper.In this episode, Jason shares his experience in building product marketing from the ground up, focusing on the critical areas of positioning, messaging, and buyer enablement.We discussed how these elements play a crucial role in driving customer success and improving retention, along with practical strategies for implementation.We wrapped up by discussing the role of product marketing in working with sales, customer success, and product teams to ensure a seamless customer experience from onboarding to retention.Mentioned ResourcesProductive PMMUserEvidenceChili PiperChurn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
In this episode, Tamara, Andy and Jason compete to present the best AI product launch... no ChatGPT allowed. That would be unfair.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:05:42) GitHub Copilot(00:18:08) Canva Magic Stuio(00:29:39) Notion AI(00:40:34) And the winner is...
In this episode, Tamara, Andy and Jason compete to present the best product showcase.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:12) Introduction(00:06:52) Shopify Editions(00:19:00) HubSpot Spotlight(00:31:12) Canva Create(00:43:31) And the winner is...
This episode features an interview with Katie Berg, VP of Marketing at Klue, an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business.In this episode, Katie dives into all things content, discussing building high quality content for your core audience and avoiding the trap of trying to reach all audiences right away. She talks about the meaning of community and building authentic relationships. Key Takeaways:You can't reach every audience authentically through your content, at first. Trying to include too many personas at once results in general content that is not of interest to any of them. It's difficult to create entertaining content and you don't need to have a perfect launch. The discipline of constant iteration and learning is the path to excellence.Identity is a core component of community. Build a community that people want to identify with. Quote: “I agree with you on the point that you don't have to have a perfect launch. And actually that's like a great, nice-to-have that comes from a bunch of different cycles and learnings of running shows. But the most important thing I think we ever did with our flagship podcast was we started it. If you went back and listened to those first episodes, I'm sure they were trash, but every single time we would listen to them. And we take down notes on what do we need to improve for next time? How do you ask better questions? How do we cut this better? How do we create better social clips? And literally just the pure discipline of constant iteration and constant learning, it is like the surest thing to getting to excellence. It just requires the discipline of being open to learning and trying to improve a single inch every time.” Episode Timestamps: *(16:54) The Trust Tree: Strategy founded on content and education *(41:01) The Playbook: Media driving organic and direct pipeline *(46:06) Quick Hits: Katie's Quick Hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more. Links:Connect with Ian on LinkedInConnect with Katie on LinkedInLearn more about KlueLearn more about Caspian Studios
In this episode, Tamara, Andy and Jason compete to present the best product launch video.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:07:21) Launch #1: Netflix(00:17:27) Launch #2: Intercom(00:30:54) Launch #3: 5-Hour Energy(00:42:44) And the winner is...
In this episode, Tamara, Andy and Jason compete to present the best product launch video.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:03:27) Launch #1: Capsule.video(00:14:08) Launch #2: Mr. Beast New Feastables(00:24:53) Launch #3: Descript(00:36:40) And the winner is...
In this episode of "Women in B2B Marketing," host Jane Serra chats with Katie Berg, VP of Marketing at Klue, about the innovative Compete Network. Katie recounts her unique marketing journey, from events marketing to nonprofit work in Africa, and how it shaped her approach to B2B marketing. They delve into the creation of Klue's Compete Network, a centralized hub for product marketers to access and share content. Katie and Jane discuss:Katie Berg's unconventional journey into marketing and her experiences in Ghana and ZambiaThe launch of the Compete Network at Klue, a centralized platform for content creators in the product marketing spaceThe collaborative nature of the network and its early success in promoting new podcastsThe focus on empowering creators and providing them with options rather than imposing payment plansThe goals of the Compete Network as a brand and company, including category ownership and resilience in the face of AI disruptionThe importance of doing things scrappy and proving value before overspendingThe process of reviewing and renewing shows, connecting content to the go-to-market strategy, and potential show revivalsThe belief in continuous learning and improvement through self-reflection and feedbackThe use of qualitative feedback to reinforce the success of the Compete NetworkThe belief in the power of community and the importance of owning access to audience communitiesManaging multiple responsibilities as a VP of Marketing and owning a thriving media hubKey Links:Guest: Katie Berg - https://www.linkedin.com/in/katiepberg/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ The Compete Network - https://thecompetenetwork.com/
In this episode, Tamara, Andy and Jason compete to present the best launch from the best influencer/creators found on LinkedIn.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:29) Launch #1: Justin Welsh's Creator MBA(00:14:22) Launch #2: Steph Smith's Internet Pipes(00:25:08) Launch #3: Jay Clouse's Creator HQ(00:38:36) And the winner is...
In this episode, Tamara, Andy and Jason compete to present the best launch from the best marketer in... history? Let's roll with it, it's Taylor Swift. And she's dropping an album tomorrow so maybe that makes us the best marketers ever.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:06:02) Launch #1: Tortured Poet's Department(00:16:47) Launch #2: 'Taylor's Version' Albums(00:28:52) Launch #3: Midnight Collector's Albums(00:40:05) And the winner is...
In this episode, Tamara, Andy and Jason compete to present the best product launch from the 20th century... or the best pre-internet launch... or the best non-tech lau- YOU GET IT. It's a good one.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:05) Launch #1: The Michelin Guide(00:13:23) Launch #2: Air Jordans(00:24:40) Launch #3: The Engagement Ring(00:39:08) And the winner is...
In this episode, Tamara, Andy and Jason compete to present the most controversial product launch. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:11) Launch #1: Google Gemini(00:16:48) Launch #2: Humane AI Pin(00:28:48) Launch #3: Tesla Cybertruck(00:39:30) And the winner is...
In this episode, Tamara, Andy and Jason compete to present the best sidecar product launch. A sidecar product is a free (or very low cost) offering that complements a company's core product - not every company has one, but that's why you came to watch this show… to see the very best.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.SHOW NOTES:The Leap Tik Tok: https://www.tiktok.com/@the.leap/video/7286098371717123334Senja Mine My Reviews: https://senja.io/tools/review-miningFellow Meeting Cost Calculator: https://fellow.app/enterprise/Shopify Meeting Announcement Media Attention: https://www.forbes.com/sites/benjaminlaker/2023/07/14/to-meet-or-not-to-meet-shopify-puts-a-price-tag-on-time/?sh=3b0682fe7131CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:20) Launch #1: The Leap by Thinkific(00:15:32) Launch #2: Mine My Reviews by Senja(00:25:59) Launch #3: The Meeting Cost Calculator by Fellow.app(00:37:55) And the winner is...
In this episode, Tamara, Andy and Jason compete to present the best product launch of last year - 2023. Remember… this show is a COMPETITION, so there will be a winner, voted on by the co-hosts, at the end of every episode. Who's going to be crowned winner this week?DON'T FORGET TO TAKE PART IN OUR CONTEST GIVEAWAY!Three of you will be chosen this week to win a FREE seat in the next Ready for Launch cohort. Here's how you can take part for a chance to win
On this episode, Jason Smith, CEO and Co-Founder of Klue, shares top lessons from building a category leader.Specifically, Jason discusses:- The challenges and successes in the entrepreneurial journey.- Generating and refining business ideas, highlighting the value of feedback.- The importance of selecting the right co-founder, focusing on trust and skill complementarity.- Overcoming hurdles from initial concept to execution, emphasizing resilience.- Effective strategies for building a customer base. - Enhancing product development through customer feedback.- The transition from self-funding to securing $80 million in venture capital and its impact on business expansion.- The complexities and considerations involved in evolving a company into a multi-product enterprise.Resources Mentioned:Klue's website - https://klue.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at http://FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI #entrepreneurship