The Competitive Enablement Show

Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch...

Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys.Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspotsRegister for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspotsCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00:00) Kevin McLean is on the pod!(00:02:55) The Purpose of Win-Loss Surveys(00:06:02) Crafting Effective Win-Loss Surveys(00:08:01) Questions to Include on Win-Loss Surveys(00:12:02) Sharing Insights from Win-Loss Surveys(00:14:02) Maximizing Win-Loss Survey Response Rates(00:16:42) Win-Loss Myths Debunked(00:19:37) Future of Win-Loss TechnologyCREDITS:Guest: Valerie BonaldoHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspotsRegister for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspotsCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00) Welcome Jen Doyle and Aldona Dye(00:02:32) Challenges in Win-Loss Interviews(00:05:08) Creating a Strong Win-Loss Target List(00:13:22) Conducting the Perfect Win-Loss Interview(00:20:07) Engaging and Personalizing Interviews(00:24:19) Building Trust and Internal Buy-In(00:25:57) Q&A and Closing RemarksCREDITS:Guest: Jen Doyle, Aldona DyeHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspotsRegister for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspotsCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00) Valerie Bonaldo is on the pod!(00:01:16) Why start a Win-Loss program?(00:02:20) Implementing Win-Loss insights(00:04:08) Stakeholder engagement with Win-Loss analysis insights(00:08:08) Distribution WinLoss insights(00:13:07) Combining Win-Loss with other data sources(00:15:03) Cadence for distributing Win-Loss insights(00:16:55) Sharing Win-Loss results with revenue teams(00:19:17) Valerie's best Win-Loss insights(00:20:35) Challenges with running Win-Loss analysis(00:23:38) Measuring the impact of a Win-Loss program(00:25:55) Best piece of advice for someone starting their first Win-Loss programCREDITS:Guest: Valerie BonaldoHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Listening to your customers is the most powerful form of intelligence. They're buying your product – you think you'd want to hear from them as much as possible. Today, we had Tamara Grominsky, founder of PMM Camp, on to talk about two times when some of the biggest companies in the world listened to their customers (and maybe a little too late) and turned those insights into big profit-making plays.Sign up for Tamara's Day Camp: https://events.pmmcamp.com/daycamp/Register for our upcoming community Pwer Half Hour session about How to Recruit and Conduct a Win-Loss Interview: https://community.thecompetenetwork.com/home/events/how-to-recruit-and-conduct-a-win-loss-interview-8m3f1l1tll?agenda_day=6751cf45ce41209b4ff88f7c&agenda_track=6751cf45ce41209b4ff88f90&agenda_stage=6751cf45ce41209b4ff88f81&agenda_filter_view=stage&agenda_view=listCheck out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/contentTIMESTAMPS:(00:00) Tamara Grominsky is on the pod!(00:03:19) McDonald's Menu Change(00:14:21) Netflix's Biggest Failure(00:21:03) Netflix's Recent Price HikeCREDITS:Guest: Tamara GrominskyHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Win-Loss analysis isn't just with buyers – while it is buyer intelligence at the end of the day, your sellers are a major part of the sales process that can't be dismissed. Interviewing your sellers paints the ENTIRE picture of the deal. And nobody knows this better than Dan Hamilton, VP of Corporate Strategy at Salesforce. They've built an incredible Win-Loss program and have been interviewing sellers for years... because they have so many sellers and they know how valuable it is.Register for Klue Quarterly: klue.com/klue-quarterlyTIMESTAMPS:(00:00) Dan Hamilton is on the pod!(00:00:35) Canada vs. USA Hockey(00:03:18) The Importance of Seller Interviews in Win-Loss Programs(00:05:09) Seller Win-Loss Interviews vs. Buyer Win-Loss Interviews(00:07:53) Prioritizing Deals for Win-Loss Interviews(00:10:22) Win-Loss isn't Rigid(00:15:19) Sharing Insights With Your Company and Executive Visibility(00:20:10) Combining Seller and Buyer Win-Loss Interviews(00:22:31) Advice for Starting Win-Loss ResearchCREDITS:Guest: Dan HamiltonHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

We wanted to talk about competitive marketing examples, and there's nobody who can pull ANY marketing example better than Jason Oakley. Hunter isn't here, so Adam and Jason cover PostHog's 'Why Us' page and why it builds trust and brand reputation, and Adam takes us through how the King took down the arches in a crazy marketing stunt that gave you a Whopper for the lowest possible price.Sign up for Jason's newsletter: https://productivepmm.com/newsletterRegister for Klue Quarterly: klue.com/klue-quarterlyTIMESTAMPS:(00:00) - Jason Oakley is on the pod!(00:01:48) - PostHog's 'Why Us' page(00:18:32) - Burger King's 'Whopper Detour'(00:31:34) - Productive PMMCREDITS:Guest: Jason OakleyHost: Adam McQueenProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It's a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/events(00:00:00) Welcome Josh Gladstone(00:01:19) Introduction to Battlecards with Josh(00:01:35) Challenges in Creating Battlecards(00:02:35) Zune vs. iPod Battlecards(00:05:03) Essentials of Effective Battlecards(00:10:27) Sourcing Competitive Intelligence(00:14:38) Best Practices for Battlecards(00:19:22) Creating a Culture of CompeteCREDITS:Guest: Josh GladstoneProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

It's time to start interviewing your buyers to get the TRUTH about your wins and losses, straight from the horse's mouth. And who better to take us through this than Klue's very own Andre Csapo. He's been running interviews for years, and he knows a thing or two about how to prep for your interview, probing for deeper insights and what to do as a beginner in Win-Loss.Register for Klue Quarterly:klue.com/klue-quarterlyContribute to the industry's largest win-loss report:https://9g7jis37w8y.typeform.com/to/j8KhjJdt?TIMESTAMPS:(00:00:00) Andre Csapo is on the pod!(00:01:37) Most memorable Win-Loss interview(00:03:05) What makes a good Win-Loss interview?(00:04:18) Bad Win-Loss interview questions(00:07:31) How to prepare for a successful Win-Loss interview(00:09:28) Andre's favourite part of Win-Loss analysis interviews(00:11:01) How to probe for more information during a Win-Loss interview(00:13:05) The best intelligence from a Win-Loss interview(00:16:52) Win-Loss is the only way to listen to hear from your buyer directly(00:17:45) Advice for someone starting out in Win-Loss

The AI world blew up when DeepSeek dropped... but the story is still unfolding around us. ChatGPT showed love, but then is now threatening a lawsuit? It's giving mixed signals. We break down the whole story and talk about one of the wildest competitive shake-ups that's hit the AI industry since its inception.Sign up for the February Power Half Hour session about building deal-winning battlecards:https://community.thecompetenetwork.com/home/events/how-to-build-a-deal-winning-battlecard-1kh6rkr6io?agenda_day=6750b9bfc0ba614c2972855d&agenda_track=6750b9bfc0ba614c29728571&agenda_stage=6750b9bfc0ba614c29728562&agenda_filter_view=stage&agenda_view=listContribute to the industry's largest win-loss report:https://9g7jis37w8y.typeform.com/to/j8KhjJdt?TIMESTAMPS:(00:00:00) The Klue Flu?(00:03:41) The rise of DeepSeek(00:04:54) DeepSeek's impact on AI competition(00:09:30) Open source vs. Closed source AI(00:12:04) Why did DeepSeek succeed?

Something we get asked about the MOST about Win-Loss is how to source interviews. How do you ask, and when do you ask them? It's anxiety-inducing. But we're here to help you increase your pipeline for Win-Loss interviews tenfold.(00:00:00) Alexis Yeh is on the Pod!(00:02:02) Generating Interview Pipeline(00:02:48) Identifying Interview Candidates(00:06:27) Getting Sales Buy-In(00:09:25) Outreach Strategies(00:10:41) Best Practices for Interview Recruitment(00:12:59) Leveraging CRM for Win-Loss(00:14:09) Challenges in Large Organizations(00:16:57) Lessons Learned in Win-LossCREDITS:Guest: Alexis YehHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

WE'RE BACK. It's 2025, and we're talking about everything Win-Loss, starting with how to start your own Win-Loss program. We get asked all the time about how to run interviews, where to source them and everything in between, but what about those who are just starting their Win-Loss journey? We thought the best person to help you launch your first program is Dylan D'Urso, Senior Competitive Intelligence Manager at Autodesk, because he has built a BEST in-class Win-Loss program there over the past few years – it's a spectacle.(00:00:00) Dylan D'Urso is on the pod!(00:01:13) How Dylan built his own Win-Loss program(00:02:27) First step in building a Win-Loss program(00:05:41) Who is your Win-Loss program for?(00:07:14) Building objectives for Win-Loss analysis(00:09:21) Dylan's first Win-Loss program(00:11:45) Win-Loss programs at different-sized companies(00:13:55) What deals should be interviewed for Win-Loss analysis?(00:16:49) Sales buy-in for Win-Loss analysis(00:19:44) Win-Loss helping account executives(00:22:10) Win-Loss Analysis Do's and Don'ts(00:27:28) Win-Loss research objectivesCREDITS:Guest: Dylan D'UrsoHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

You're off for the holidays, we're off for the holidays, so let's kick back and enjoy some of our favourite moments from 2024.TIMESTAMPS:(00:00:00) Thank you for an amazing year!(00:00:56) Nick Cegelski talks about badmouthing competitors(00:07:48) Building Klue's Competitive Landscape Analysis(00:14:33) How are AI companies staying competitive?(00:22:16) Air.Inc's amazing competitive marketingCREDITS:Guest: Anthony PierriHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one.Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-according-3400-buyers-klue-oex6c/Watch the first short film EVER in competitive intelligence: https://klue.com/kluelessTIMESTAMPS:(00:00:00) Compete Network drops(00:02:20) Introducing Anthony Pieri(00:03:04) Freckle.io vs. Clay(00:11:34) Anthony's work with Freckle's positioning(00:13:23) The risk of calling out competitors(00:17:35) Private equity's effect on positioning(00:20:00) The reception to Freckle vs. Clay(00:23:57) Being direct with competitors(00:27:09) Hunter calls out our competitor?(00:29:00) How to call out your competitors(00:33:14) Anthony's perspective on calling out competitorsCREDITS:Guest: Anthony PierriHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Producer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Hunter nerds out with Ryan Sorley, VP of Win-Loss at Klue, about Win-Loss – where it's going, and where it's been. And Ryan shares his spicy new way of framing Win-Loss, the ReadyGO Assessment.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Coffee & Compete(00:01:53) Welcome Ryan Sorley(00:02:30) Why Ryan pursued a Win-Loss Analysis business(00:05:23) The current state of Win-Loss Analysis(00:08:06) Ryan's ‘ReadyGo Assessment'(00:11:47) The future of Win-Loss Analysis(00:15:37) How to frame a Win-Loss interviewCREDITS:Guest: Ryan SorleyHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Guest: Clara Smyth & Jon ItkinProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Hunter and Katie talk about building and presenting a competitive landscape for the executive team and we talk about EVERYTHING you missed at Compete Week.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Chillin' and killin'(00:01:42) Compete Week 2024(00:03:19) Hunter's favourite thing you missed at Compete Week(00:06:32) Katie's favourite thing you missed at Compete Week(00:08:29) Adam's favourite thing you missed at Compete Week(00:11:34) Compete Week 2024 learnings(00:13:22) The Purple Carpet….(00:21:29) Building a competitive landscape for executives(00:28:13) How should you think about competing in marketing?CREDITS:Guest: Katie BergHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his first experience at a Win-Loss committee meeting.Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05TIMESTAMPS:(00:00:00) Welcome to Coffee and Compete(00:01:23) Compete Week Highlights and Announcements(00:02:32) Introducing Klue's 360° Win-Loss Product(00:04:16) Beehiiv vs. ConvertKit's Rebrand to Kit(00:18:32) Hunter's first ever Win-Loss committee meetingCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Guest: Eric HollandHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

In this special birthday episode of "Coffee and Compete," hosts Adam McQueen and Hunter celebrate another year around the sun with some surprise belated COMPETE birthday wishes. Register for Compete Week: https://klue.com/compete-weekCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) A Birthday Surprise(00:02:16) Compete Week 2024(00:05:52) Conducting Competitive Landscape Analysis(00:11:10) Hunter's Win-Loss and Competitive Enablement Schedule(00:18:32) How ESPN's Strategy Created Ankle Biter Competitors

AI companies are killing it... but are they killing their profits? We dive into how OpenAI, Google, Antrhopic and other companies are competing themselves into a zero profit margin business model. How will these companies stay competitive? We asked Klue's CTO, Sarathy Naicker and he had some stuff to say...Register for Compete Week: https://klue.com/compete-weekCREDITS:Guests: Sarathy NaickerHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introducing Sarathy Naicker (00:01:56) The Competitive Dynamics of AI Companies (00:03:43) The Importance of Data and Market Breadth (00:10:19) The Role of Brand in AI Competition (00:18:07) Compete Week and Upcoming Events (00:19:02) Hunter's Busy Week (00:19:53) Hunter from the Future?? (00:20:17) Reacting to Our Competitor's Product Release (00:22:19) Using Buyers to Position Against Product Releases (00:23:09) Messaging for Your Competitor's Product Release (00:24:49) Don't Be Too Attached to Your Messaging

Air Inc. is doing some of the best marketing we've seen in... ever. We break down what they've done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team.CREDITS:Guests: Katie BergHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) The history of Klue podcasting (00:03:50) Air Inc.'s masterclass in marketing (00:07:03) The role of controversy in marketing (00:11:46) Big companies vs. scrappy startups (00:14:51) Air's influencer marketing strategy (00:18:27) Diving into influencer marketing (00:19:43) The power of creative marketing (00:20:59) Evaluating marketing success (00:22:37) New releases and community updates (00:23:34) Insights from win-loss analysis (00:30:12) Implementing buyer feedback (00:30:56) Leveraging customer stories

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program.CREDITS:Guests: Nick CegelskiHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:20) Chillin' and what?(00:01:51) What's Brewing: CEOs BEEFING on LinkedIn(00:17:51) Cup of Wisdom with Trevor Evans(00:18:25) Best in-class Win-Loss Analysis and Competitive Intelligence(00:20:06) How do Win-Loss Analysis and Competitive Intelligence work together?(00:22:41) Small wins sales can leverage(00:25:08) Using Win-Loss Analysis insights(00:29:24) How Qualtrics increased win rates by 20%(00:33:04) The first thing you should do with Win-Loss insights(00:36:12) Tips and tricks from Trevor

It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal.CREDITS:Guests: Nick CegelskiHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:00:00:00 - Welcome to the show!00:02:55 - What's Brewing: Nike vs. Adidas at the 2012 London Olympics00:16:00 - Cup of Wisdom with Nick Cegelski00:18:04 - Your sales deal is won or lost in discovery00:27:44 - Why you NEED a quick dismiss for your top competitor00:36:20 - Badmouthing your competitors in sales deals is BAD00:43:12 - Influence your buyer's purchase criteria through competitive discovery

It's a rebrand, it's amazing, we are so excited. Say

Clickbait title? Nope. We pitted ChatGPT against Klue AI to build battlecards and things got… interesting. In this episode, Hunter Sones, Competitive Enablement Services Consultant at Klue, shares his findings after creating battlecards with ChatGPT, and how Klue's sales team reacted after he sent them the results.TIMESTAMPS:(00:00:00) Introduction(00:00:45) The experiment: putting ChatGPT vs. Klue(00:02:38) How well did ChatGPT build battlecards?(00:04:12) How do you build a competitive battlecard in ChatGPT?(00:05:20) The insights from a ChatGPT battlecard(00:06:00) The challenges with building battlecards in ChatGPT(00:06:59) The areas Klue performed better than ChatGPT(00:09:36) Competitor reviews in Klue vs. ChatGPT(00:10:33) Building a battlecard in Klue vs. ChatGPT(00:12:59) Why you SHOULDN'T use ChatGPT to build competitive battlecards(00:14:37) Ways you can use ChatGPT to build competitive battlecards(00:17:54) What was the best part of doing this experiment?SHOW NOTES:Follow Hunter on LinkedIn:https://www.linkedin.com/in/huntersones/Learn how to use the Fact, Impact, Act framework for building battlecards:https://youtu.be/G1qrcNfKJWkCheck out the AI in CI report where we interviewed 70+ people in The Compete Network community about how they use AI in Competitive Intelligence:https://thecompetenetwork.com/ai-in-competitive-intelligence-reportHost: Adam McQueenProduction: Grayson OttenbreitThe Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. The Compete Network is powered by Klue.

The title says it all - we answer your questions about AI and Competitive Intelligence. We ran an AMA all about the biggest trends in AI and Competitive Intelligence in 2024 and we received almost 70 questions... too many to answer in one episode, so we decided to film another episode where we answer your unanswered questions.Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-reportMake sure to check out the episodes on YouTube as well: https://www.youtube.com/@klueinCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.Host: Brandon BedfordProduction: Grayson OttenbreitThe Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

This is a recording from a community event in the Compete Network 'The Biggest AI Trends in Competitive Intelligence in 2024'. Brandon Bedford hosted James Raffield, answering questions from the community about AI tactics they've mastered, how AI will impact competitive jobs, and much much more.Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-reportMake sure to check out the episodes on YouTube as well:https://www.youtube.com/@klueinHost: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

In this Compete Week session, Carin Van Vuuren and Meagan Eisenberg join Katie Berg - three Marketing leaders from innovative companies share the growing importance of competitive intelligence to their executive teams, as well as where it sits in their organization and how valuable it is for them to use as a lever in their overall Marketing objectives.Key Moments(00:00) Introduction(02:41) Competitive Intelligence's objectives at Greenhouse Software(04:15) How Competitive Intelligence can build trust(05:21) Bridging the gap between marketing and sales with competitive enablement(06:43) Where does Competitive Intelligence fit in at Lacework?(07:31) Why Competitive Enablement makes you an expert and how that impacts sales(08:18) Keeping your intelligence up to date(09:43) Building a 'culture of compete'(11:06) Enabling your CEO and C-Suite with Competitive Intelligence(12:37) Being close to intelligence to stay relevant(13:48) What executives miss with competitive strategy(15:15) The problems with fixating on one competitor(16:01) Supporting the product roadmap with Competitive Enablement(18:07) Do CMO's care about win rates?(20:31) Which department should own Win-Loss analysis(22:45) How to enable against churn(24:10) The structure of a compete team(26:11) The most effective ways to use Competitive Intelligence in 2024Make sure to check out the episodes on YouTube as well: https://www.youtube.com/@klueinHost: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Nick Cegelski, host of the widely followed sales podcast, 30 Minutes to Presidents Club and Klue's Qayam Noorani kick off this series of talks from Compete Week 2023. They delve into the art of competitive selling, discussing strategies on dealing with competitors in your deals, understanding your buyer's needs, and the significance of being an educator in the sales process.Key Moments;(00:00) Introduction(02:12) The importance of understanding your buyer's evaluation process(02:31) The significance of having competitors in your deal(02:57) How to set yourself apart in a competitive market(03:19) Strategies for successfully navigating competitive deals(04:00) The importance of building credibility and trust with your clients(04:49) Sharing our favourite competitive deal stories(10:54) How to bring up competitors in a natural way throughout the deal cycle(12:15) Building a talk track to address the entry of a competitor mid-sales cycle(15:34) The importance of curiosity in competitive selling(16:56) The art of being an educated and consultative seller(17:36) The importance of earning trust and credibility with clients(18:03) Helping clients improve their programs(18:46) Bringing in various experts to educate and consult your buyers(19:09) Consuming content that is designed for the folks you are selling to(21:15) Adapting your strategy mid-cycle to overcome something a competitor is doingIn case you haven't already, make sure to check out the episodes on YouTube as well: https://www.youtube.com/@klueinHost: Adam McQueenProduction: Grayson OttenbreitAudio Editor: Michael PanesCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.Host: Adam McQueenProduction: Grayson OttenbreitAudio Editor: Michael PanesCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community

Today marks Producer Ben's last day at Klue! So we decided to take a trip down memory lane in-studio and share our favourite moments, lessons learned, and funniest bloopers from 95 episodes of the show.In case you haven't already, make sure to check out the episodes on YouTube as well: https://www.youtube.com/@klueinHost: Adam McQueenProduction: Grayson OttenbreitAudio Editor: Michael PanesCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community

Adam is joined by Sophos VP of Market Intelligence Max Weinstein to talk about successful strategies for sales enablement. The two dive deep into Max's three biggest tips for sales enablement, why building a strong relationship with product marketing is essential, and the balance between giving too much context versus not enough. Don't miss your chance to save a seat for the BIGGEST compete event of the year at Compete Week 2022. See more info and the full lineup of speakers at https://klue.com/compete-weekAnd don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterTimestamps:(00:04) Welcome to the Competitive Enablement Show(01:52) Max's three biggest sales enablement tips(05:13) Understanding your sales org inside and out(08:56) Enabling your reps to cross-sell(13:59) Where self-serve enablement comes into play(16:37) Working with sales leadership and management(18:51) Mechanisms for sales enablement and product marketing collaboration (22:54) Enabling your sellers with the right amount of contextProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses

Adam is joined by HubSpot's Competitive Intelligence Manager Jessica Davis to learn how she gets into the heads of her sales reps to create sales content to win more deals. Jess shares why it's essential to deliver content in a format your reps are familiar with and to promote it far and wide. We're also excited to announce that Jess will be a speaker at this year's Compete Week!Don't miss your chance to save a seat for the BIGGEST compete event of the year at Compete Week 2023. See more info and the full lineup of speakers at https://klue.com/compete-weekAnd don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterTimestamps:(00:00) Introduction (03:02) Jess's three biggest tips for creating competitive content (03:42) Distributing intel to your reps(04:56) Promotion tactics and tips for content(08:31) Moving from sales to compete(13:02) Unlocking proof points from win-loss interviews(16:38) How often HubSpot refreshes their content(21:10) Staying close to your ICP(23:57) How to report on your compete program to your leadership team(29:01) Why you should be measuring competitive win ratesProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.

In this reimagined edition of Competitive Enablement LIVE, we've enlisted 'seasoned and well-vetted Compete pros' (their words, not ours) Gal Toren, Competitive Intelligence Team Lead at JFrog and Dylan D'Urso, Competitive Intelligence Manager at Autodesk, to answer your burning yet anonymously-submitted Compete questions on air.Don't miss your chance to save a seat for the BIGGEST compete event of the year at Compete Week 2022. See more info and the full lineup of speakers at https://klue.com/compete-weekAnd don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterTimestamps:(00:08) Introduction / Welcome to CE LIVE(02:20) Meet Gal Toren and Dylan D'Urso(03:42) Distributing intel to your reps(08:56) Building and scaling relationships in a large company (10:05) Hype versus reality with AI and compete(12:56) Conforming raw intel to the needs of your sales reps(17:15) Engaging executives in your win-loss program(23:00) Setting goals and priorities for the win-loss program(27:49) How do you start a competitive intelligence program from scratch?(33:42) Prioritizing your compete efforts(38:49) Getting execs to recognize the benefits of competeProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.

Adam is joined by Klue's Competitive Enablement Manager Brandon Bedford to talk about how GenAI has impacted the world of compete. From instant article summarization to improved product feature-functions, to companies penetrating new categories altogether, A LOT has happened in a few short months on the AI front. We brought Brandon in to talk about where it's at today and where he thinks we're headed.If you're looking to level up your competitive intel sharing,  download our Competitive Intel Newsletter Guide & Template.  A  free modifiable slide deck with best practices, the ultimate template, and advice from the best compete pros in the business.And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterKey Moments(00:00) Intro(02:40) Brandon's three big AI takeaways(04:42) The next stage in the application of AI and compete (09:07) Old companies entering new spaces thanks to GenAI(16:05) Increased competition from upstarts with GenAI (20:15) Why proprietary data will be the new oil (28:36) How you should be using AI to level up your role todayProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Adam is joined by Penny Moran, the Head of Competitive Intelligence at Zuora, in the final episode of our three-part series on competitive intel newsletters. Penny shares why she believes competitive intel newsletters are a key element in branding your compete program, how it can be a tool to help draw attention to your program beyond your immediate stakeholders, and how she tailors her newsletter to different audiences. Get more expert tips on building a competitive intel newsletter with our Competitive Intel Newsletter Guide & Template.  A downloadable slide deck with best practices, the ultimate template, and advice from the best compete pros in the business.And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterKey Moments(00:00) Intro(02:11) Matt's three tips for writing an intel newsletter(04:54) Matt's go-to structure and format(09:51) Delivering intel newsletters to different audiences(13:45) Giving execs the intel they need(19:31) Partnering with revenue leadersProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.

Adam is joined by James Raffield, Director of Competitive Intelligence at Druva to learn how he serves different audiences with his Competitive Intel Newsletter. James shares how he engages and inspires his audiences, how he chooses what intel to include in his newsletter and how he writes the all-important 'how it matters' section of his newsletter.Get more expert tips on building a competitive intel newsletter with our Competitive Intel Newsletter Guide & Template.  A downloadable slide deck with best practices, the ultimate template, and advice from the best compete pros in the business.And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterKey Moments(00:00) Intro with Producer Ben(02:10) James's three competitive intel newsletter tips(07:02) Encouraging readers to take action through the newsletter(10:01) Supporting org-wide campaigns with the newsletter(13:50) Enabling the senior leadership team(17:41) Building a culture of compete(25:05) Keeping your audience engagedProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Adam is joined by Matt Tyrer, the founder of The Competitive Corner, a consultancy specializing in data protection, cloud and cyber security, and the former head of competitive intelligence at Commvault. The two chat about Matt's biggest tips for writing a competitive intel newsletter, how to make sure you're including intel and insights that'll keep executives coming back for more, and how to keep revenue leaders engaged with your newsletter. Get more expert tips on building a competitive intel newsletter with our Competitive Intel Newsletter Guide & Template.  A downloadable slide deck with best practices, the ultimate template, and advice from the best compete pros in the business. And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterKey Moments(00:00) Intro(02:11) Matt's three tips for writing an intel newsletter(04:54) Matt's go-to structure and format(09:51) Delivering intel newsletters to different audiences(13:45) Giving execs the intel they need(19:31) Partnering with revenue leadersProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Adam is joined by the Johnson Brothers, Arik and Derek. Both with nearly three decades in the world of compete. Arik is the founder, and Derek is the CEO, of Aurora WDC, a company that serves the needs of intelligence professionals and executives so that they can amplify insights and build a culture of compete. The three dive into how breeding positive internal friction within an organization leads to positive outcomes, why intelligence pros need to think the unthinkable when it comes to strategy, and why listening more than you speak is crucial to success. Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletter(00:00) Intro(02:19) Three key takeaways(06:07) The problem with ignoring competitive insights(10:27) Balancing long and short-term priorities(15:08) How to encourage positive friction in the organization(20:47) Asking uncomfortable questions(26:27) Examples of building positive friction(33:29) Wrap upProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Adam is joined by Palo Alto's Senior Competitive Strategy Analyst Ben Schultz for the final episode in our Scottsdale sit-downs series during SCIP IntelliCon 2023. Ben joined the show for a good time not a long time to chat about his path from the defense industry to competitive strategy, coming out of your shell as an introvert and the one biggest disagreement he has with his boss Alysse Nockels. As much as you'll love listening to this interview, you should really check it out on Klue's YouTube Channel, shot on location in Scottsdale. We post (almost) every episode there, so check it out!Key Moments(00:00) Introduction(00:32) Ben's career path from defense contracting to competitive intelligence(01:52) What to do when reps don't use your recommendations(04:28) Coming out of your shell as an introvert(07:04) Overcoming imposter syndrome(08:39) Ben's biggest disagreement with his bossProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by Muzaproduction

Adam is joined by Klue's Growth Product Manager Isabel Gan to peek into the world of leveraging competitive intelligence for your product strategy. Isabel breaks down how three key areas of product strategy where product managers should be using competitive intel, the differences between how a startup, a scaleup and an enterprise company might use competitive intel, and the complex cost-benefit analysis all product managers have to weigh. If you want to dive deeper into the world of product management, you should check out Isabel's show the Product Toolbox.  And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterKey Moments(00:00) Introduction(01:27) Three ways PMs should be using competitive intelligence(03:10) The main philosophy of product development (06:11) How competitive intel can inform future strategy(09:35) How a startup, scaleup and enterprise company use competitive intel differently(12:46) How product marketers and product managers should work together(19:15) Why product marketers need to provide competitive landscape intel(24:20) The Product Toolbox PodcastProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Adam is joined by friend of the Show and Imperva's Head of Competitive Intelligence Pat Wall. Pat dives into why enabling your sales team is like training a puppy, how to make intel simple and digestible for your reps, and how his priorities have shifted to focus on customer retention.  As much as you'll love listening to this interview, you should really check it out on Klue's YouTube Channel, shot on location in Scottsdale. We post (almost) every episode there, so check it out!And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterChapters(00:02)  Welcome to the Show!(00:33) Pat's book: Building a Culture of Compete(02:01) Training reps like a new puppy(04:18) Bridging the enablement gap between knowing and doing(05:46) Pat's most memorable competitive win(07:23) Shifting from sales enablement to customer retention(09:25) Pat's first-ever competitive win(11:25) Getting tagged in for customer retention talks (13:28) Pat's biggest learnings in customer retentionProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.

Adam is joined by Databricks' AI & Data  Solution Architect Mayur Palta to talk about his new book Outcompete: How startups and billion-dollar companies outsmart the competition. Mayur has worked for major tech companies like Adobe, Oracle and AWS in the compete space for more than two decades. He bundled up all his biggest learnings and is sharing them with the world. All proceeds from the book will go to empowering underprivileged children through quality education via Vibha. You can learn more about Vibha here and pick up a copy of Mayur's book here. And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.Key Moments(00:03) Introduction(00:57) Mayur's three biggest takeaways(04:33) How AI will impact the competitive landscape(08:37) How AI will impact competitive intelligence professionals(13:33) Outcompeting the competition(17:22) The Outcompete Operation System (O2S)(22:36) How to instill confidence in your leadership teamTo subscribe, visit https://klue.com/newsletterProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.

Adam is joined by the Director of Competitive Intelligence and Communications at Freshworks Tracy Berry. Tracy and Adam dive into what deal support looks like for Tracy's team at Freshworks, how she tailors her compete content to serve customer success managers, and what it takes to get to know the c-suite and what they want from your compete program. As much as you'll love listening to this interview, you should really check it out on Klue's YouTube Channel, shot on location in Scottsdale. We post (almost) every episode there, so check it out!Key Moments(00:05) Adam says hello(03:14) How Tracy does deal support(07:45) Why and how you should enable customer success(12:29) How to communicate with your leadership teamProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already us

Jody Geiger is the host of the Winning as Women Podcast on the Compete Network and the Revenue Enablement Coach at Klue. She joined Adam to talk about how revenue enablement professionals can and should be supporting reps amid a tough economy. Jody also gives us a sneak peek at some of the inspiring conversations in Season 2 of Winning as Women launching July 21st on the Compete Network. You can catch up on all eight episodes from season one here. And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.

Adam is joined by the host of Blindspots, founder of DoubleCheck Research and Klue VP of Win-Loss Ryan Sorley to look at how artificial intelligence (AI) can be used to build, design and deploy win-loss programs.  From research to transcription synthesizing to leveraging AI tools to help your interview outreach, the whiz of win-loss Ryan Sorley has tactical takeaways for it all. You can dive way deeper into how Ryan sees the future of AI and Win-Loss in his feature presentation at the Winner's Circle event by the Compete Network. Join the Community and get access to tons of great compete content.Hear from the CEOs, founders and investors who use win-loss to grow their business and beat the competition on Season 3 of Blindspots hosted by none other than Ryan Sorley. And don't forget to sign up for Klue's weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterKey Moments(00:00) Intro (01:08) Ryan's biggest takeaways for win-loss programs (03:58) How can AI help build win-loss programs? (07:30) The most surprising application of AI on win-loss programs (12:10) Win-loss data that makes Ryan angry! (13:23)  The problem with win-loss surveys (17:22)  The best win-loss intel from win-loss analysis (19:17) Closing the competitive revenue gap with win-loss (24:53)  Blindspots season 3 HYPE!! Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Adam and guest Tirrah Switzer, Senior Director of Product Marketing at Community Brands, take a break from all the CI excitement at SCIP IntelliCon 2023 to sit down for a chat on all things compete. They dive into why Tirrah's team focuses on enabling revenue-generating functions and how they do it. The importance of engaging senior leaders early on and why she wishes she had done more of it. The competitive intelligence metrics Tirrah and team swear by — and much more. As much as you'll love listening to this interview, you should really check it out on Klue's YouTube Channel, shot on location in Scottsdale. We post (almost) every Competitive Enablement episode there, so check it out!Read our recently released report surveying over 300+ revenue leaders "When the Pie Shrinks" on our website.  And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterTimestamps:(00:02) Introduction(01:52) Meet Tirah Switzer(02:12) How priorities change in tough markets(05:23) Teaching sellers how to fish(09:58) Getting leadership buy-in(11:57) Competitive intelligence metrics and KPIs(15:35) Tirrah's biggest mistake in competeProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already use.

Professor John Horn (former McKinsey, author, and professor of economics) joins the show to talk about how companies should be using competitive intelligence insights to better understand the competition. John and Ben talk about why it's a huge mistake for organizations to ignore their competitors, why war gaming is so much more valuable than role-playing, and the strengths and limitations of AI when it comes to competitive intelligence. Get a copy of John's recently published book Inside the Competitors' Mindset  here.And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterKey Moments(02:22) Why it's a mistake to pretend you have no competitors(08:08) How competition has evolved over the past two decades(13:00) How the best companies operationalize competitive intelligence(17:59) The secret to effective war gaming(20:36) How AI will impact competitive intelligence and enablement Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Senior Director of Competitive Intelligence at Palo Alto Networks Alysse Nockels joins  Adam McQueen at SCIP IntelliCon 2023 in sunny Scottsdale. Adam and Alysse dish on the most memorable win of her career, how her compete team's priorities have changed in the last 12 months, and why Alysse says you should never, ever deprioritize tactical support for more longterm strategic thinking. As much as you'll love listening to this interview, you should really check it out on Klue's YouTube Channel, shot on location in Scottsdale. We post (almost) every episode there, so check it out!Timestamps:(00:02) Introduction(03:32) The biggest misconception of competitive intelligence pros(04:30) Changing business priorities amid economic uncertainty (05:58) Alysse's most memorable million-dollar win(08:13) Why win-loss helped seal the deal(10:08) Finding the REAL value in differentiation(12:54) How to enable a massive sales force(16:17) Making financials fun (at a Waffle House)(18:32) Crushing your competitive intelligence newsletter(19:43) Communicating the value of compete to leadershipProduction Team:Host: Adam McQueenProducer: Ben RonaldPost Production: Grayson OttenbreitAudio Editor: Michael PanesMusic CreditsIntro Music: The Podcast Intro by Music UnlimtedRapid-Fire Music: Los Angeles by MuzaproductionAbout Klue:Klue provides a lens into your competitor's world, continuously updating and connecting dots to help you win more business. It's a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already us