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Louis Grenier is the founder and host of Everyone Hates Marketers, a popular contrarian marketing podcast that has reached over a million downloads without ads in less than 4 years. In this episode, Louis weighs in on the importance of radical differentiation in marketing while also explaining the steps you need to take to stand out from the competition, including things like finding a niche and being hyper-focused in your minimum viable market. Show Notes [01:01] About radical differentiation and marketing bullshit [06:14] Challenge your self-limiting beliefs, obsess over your minimum viable market, engineer the differentiation, and then make people pay attention to you in a non-sleazy way. [09:30] How to overcome your self-limiting beliefs [15:02] April Dunford's method for niching down [19:02] The benefits of being hyper-focused on your minimum viable market [20:42] Louis' tips for finding your minimum viable market [22:33] Look through different lenses to engineer your uniqueness [26:07] How Louis built his podcast [35:00] It's hard to change people's minds. Go after those who believe in what you believe. [39:55] How to communicate your uniqueness About Louis Grenier Louis Grenier is the founder and host of the Everyone Hates Marketers podcast. Speaking from 10 years of experience in the industry, he believes that radical differentiation is the antidote to marketing bullshit. He also has an 8-week high-intensity program to help people and organizations stand out without being sleazy. Resources ZAG by Marty Neumeier The Practice by Seth Godin Obviously Awesome by April Dunford Eating the Big Fish by Adam Morgan Profile Everyone Hates Marketers Louis Grenier on LinkedIn
The His & Her Money Show: Managing Money, Marriage, and Everything In Between
On this episode of the His & Her Money Show, we're talking with a couple who's done exactly that and hit total debt freedom. Louis and Rachel started their marriage with Louis' student loans, then a car loan and a few credit cards later, they found themselves in some serious debt. But once they decided to tackle it, they went all in, and they eliminated $80,000 worth of debt in just two and a half years! WHAT YOU WILL LEARN Deciding as a couple to eliminate their debt How Louis and Rachel cut back and started saving Ignoring distractions and naysayers and keeping your head in the game The importance of considering and establishing generational wealth The turning point when Louis and Rachel decided they didn't want to be in debt anymore Louis and Rachel's secrets to staying motivated going debt-free Advice for couples on handling finances as a team RESOURCES MENTIONED The Life JOG YouTube Channel
#029: Have you ever experienced the most devastating events that life can offer? Today's guest knows all too well how to take a hit and get back up on your feet to succeed.In this episode of Beyond the Culture with Dr. David M. Walker, we have Louis Moorer, "The Comeback Expert." Louis helps individuals and organizations to come back from any situation. Life can blindside and knock you down but Louis says, “When life knocks you down, you don't have to stay there.”What you will learn in this episode: How Louis' first comeback was as an infant. He was born with an abnormal heart and had to undergo open-heart surgery months after he was born.How as an adolescent, Louis was labeled with ADHD. He had to make a comeback from being mislabeled.How Louis experienced a near-fatal motorcycle accident. The doctor told him he would never walk again. Louis made his greatest comeback.Why God gave Louis the assignment of "The Comeback Expert."Relevant Links:LouisMoorer.comMasterStorytellerAcademy.com
Louis Racette was on a long journey before becoming a successful real estate investor. He wasn’t really good at school and actually hated attending to it due to his impatient and serious personality. He feels that he had a lot of challenges around him. After his high school education, he started off working for his dad’s company. His dad was in an insurance agency so he did a lot of investigation into accidents and claims. This kind of job taught him to think and ask questions for seeking a solution to a problem that will satisfy a claimant and the insurance company as well. This led him to become a more analytical thinker. He ended his job from the insurance company and was able to travel the world when he became a pilot. He decided to do something more such as broadcasting and went into actual communication. He was in sales for a CTV camera which taught him communications and marketing. Then after 12 years, he built his own company, an advertising agency, which served national and regional retail clients. The company’s objective was to offer creative solutions to clients. And after finishing his MBA degree he went back to Niagara and decided to do real estate there with the potential from not only being a realtor in helping people but becoming an investor as well - looking at the markets that changes the dynamics of marketing completely. Everything he learned from marketing when he engaged himself with real estate investment needs to be readapted to a new reality. That was the process from the moment he came into the real estate; learning about markets, data, finance, and property appraisal. What You Will Learn: Louis talks about one of the biggest ventures he did. How Louis talks about the best way to learn through early failures. Louis shares one of the easiest deals he ever made. Macroeconomics as a very important factor in dealing with market changes. A completely different tactic to address constantly changing market situations. Why Hamilton becomes the number one investment city in Canada. Why charging too low on people or prospective property buyers can bring you into trouble. How flexible are you looking for different types of opportunities to achieve great deals? Louis shares his contact information with people who might invest around the Toronto area. Additional Resources from Louis Racette: Cell Phone: (289) 968-4466 Email: LouisR@QuantumRealtyInvestments.com Website: http://www.theracettegroup.com/ LinkedIn: https://www.linkedin.com/in/louisracetteinvest/ Facebook: https://www.facebook.com/100006666162627
On this week’s show, we spoke with Louis Brun, Co-founder and CEO @ Sollum Technologies. Louis is a seasoned entrepreneur and business development executive with a successful track record in the mobile telecommunications and IT industries. He brings together a unique experience in technology start-ups and venture capital supported by extensive international business development experience, integrating solid product/marketing strategies with comprehensive sales and finance plans. He’s the co-founder of 3 companies with 2 successful exits, latest venture, Neuralitic, a big data analytics leader in the wireless ecosystem, was acquired by Guavus, a Silicon Valley based company. He’s passionate about technology and bringing innovation to the market. He believes in alignment creating great focus is the foundation of successful companies. On the show, we spoke about: How Louis got started in technology and entrepreneurship Being too early in the mobile space Working at Neuralitic and the exit Finding work with a purpose Translating a vision into a plan Sustainable energy is a fascinating area and Louis & his team are rapidly innovating in that space. I hope that you enjoy today’s conversation! Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com Subscribe | iTunes | Google Play |Spotify | YouTube | Stitcher | Breaker
Does work feel like a grind to you? You find yourself stressed, sometimes anxious & doubting whether you’re doing enough? You’re having to push yourself to get everything done and at the end of the day you feel like you should’ve done more… That is exactly how I felt almost every day in my first business right until I met Louis. He’s built a successful eCommerce company at 18 years old and is now selling his company just like I did. And we connected immediately because we had the same realization: Grinding, hustling and forcing it is not the way to go. In this episode, we talk about: - How Louis went from stressed, overwhelmed & unhappy to loving his life & work - Why knowing & understanding yourself is one of the most important things to make that shift - Why working harder is only possible when you take a step back and cultivate happiness first - The three little things that will help you go from grinding to developing an effortless drive that pulls you forward This is a crucial topic if you’re not just looking to create an incredibly successful business, but also want to enjoy the entire process and live a life of joy & fulfillment. And arguably, it’s a transition that is necessary in order to actually build that incredibly successful business in the first place. ________________________________________________________ ▶▶ Send me a voice message and appear on the podcast: https://anchor.fm/collectiveambition/message ▶▶ Connect with us on social: Facebook: https://www.facebook.com/collectiveambition YouTube: https://www.youtube.com/channel/UC2lU-g879YdXVCuPK6MGk6w?sub_confirmation=1 Instagram: @wearecollectiveambition or https://www.instagram.com/wearecollectiveambition/ Podcast: https://anchor.fm/collectiveambition ▶▶ Apply To Join The Collective Ambition Peer Group: https://www.wearecollectiveambition.com/apply
You hesr how difficult it is to hitch-up & park a horsebox - How my daughter took charge - How Louis barked his way into Paul's bad books
Louis Edmond is an extremely inspiring fellow. He has loved food his whole life and decided to be a chef, until he realized that the chef isn’t the most stable job in the world. Then he dived into the world of food science in his final semester. Though he didn’t get a food science job, he worked darn hard until 6 years later, he applied for his masters, and now works as a food technologist at Advanced Pierre Foods. Louis’ strength is the ability to tell quite inspiring stories and he really loosens up in the final minutes of the interview, where he reminisces about his amazing week in culinary camp in high school. Sponsor This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion--there's something for everyone in Food—and they will help you find it. Join FoodGrads for support, mentorship and guidance to start your career. You’ll see an amazing new website in Spring 2017. Just go to foodgrads.com If you like what you heard, like us on facebook or set a review on itunes. It helps wonders. If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at podcast@myfoodjobrocks.com Key Takeaways How Louis found out about Food Science and kept chasing it Our discussion on a focus on customer relationship when it comes to product development Why we love innovation A discussion on Cardemum and Star Anise Question Summary One Sentence or less: I create and develop new products for food manufacturers Where will we find the food you make?: Lots of store brands, fast fixin’s brands Favorite Thing About Your Job: I’m still learning about meat processing and I love learning Can You Describe The Steps of Your Career?: Culinary School, Had a food product development class in his final semester, looked into R+D Chef, Movie Set Catering Work. Hospital, Graduate School University of Georgia, Internship at McCormick, New Orleans What is the most important skill for your job?: Foodservice mindset: how is it going to be handled, used and consumed? Who is that person? Think of who the end-user is My goal: Is to develop the next biggest trend Dream Job: To be an executive What do you look for most in a job?: Innovation and the ability to grow and develop Examples: McCormick Food Technology: Plant based meats; Ethnic food backgrounds such as India Biggest Challenge the Food Industry has to face: How to transition from simple and clean to process Who is doing the best job advocating this?: Panera Who inspired you to get into food?: My Grandmother. A Culinary Camp in Georgia. Bombshell quote: If you can do anything, every day, all day for free, what would it be? Quote: Be the change you want to see in the world; Teach a man how to fish, he’ll learn how to fish forever Book: The Aladdin Factor. “I don’t have a problem asking because I already don’t have it”. Mindset by Carol Dweck Favorite Food: Bayona (New Orleans) – Smoked Duck and Cashew and Pepper Jelly Sandwich and Shrimp Susan Spicer If You were to tell your freshmen self something, what would it be?: Be more patient in going after your goals. Great things have developed with patience. Other Links Research Chef Advanced Pierre Foods – Meat Division Fried Chicken Nugget Process Ketogenic diet Fancy Food Show in San Francisco Cardamom Sriracha Gochujang Best Thing I Ever Ate
About this episode: Louis Jonckheere is Co-founder and Co-CEO of Showpad. Showpad activates millions of pieces of content for over 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Kimberly-Clark. Topics we discussed included: What types of content works best to drive sales prospect engagement? How Showpad uses a 14-day free trial and “Soft Contracts” The importance of video for your sales and communication Company culture and hiring practices Customer engagement and customer success Podcast Topics & Notes: 0:00 - Introduction to this episode 3:00 - How Louis answers: “What do you do? What is Showpad?” 90% of sales and marketing content is going unused 6:00 - Using modern sales tools to gain better insight into customer engagement with marketing tools 9:00 - What’s the ONE content piece a startup should build and use for sales? (Hint: It’s video!) 12:30 - Using video messages with clients 14:30 - Account-based sales and marketing & designing a landing page for each customer (a.k.a “Showcase”) 17:30 - Using Facebook Live, social media & texting 20:30 - Why a 14-day free trial (vs. 30-day free trial or freemium) and “Soft Contracts” 24:45 - Customer Success & Engagement 28:00 - Company culture & hiring techniques 35:00 - Corporate social responsibility as a startup & The Showpad Cares program 39:00 - Biggest lesson and mindset transition from early stage CEO to growth mode, and Showpad’s decision to move to the US 43:00 - Where to go for peer support, help and advice Websites & Resources mentioned in the podcast: Showpad SalesQualia SaaStr Jason Lemkin The SaaS Founder Email Group (closed group, invite only) Find Louis across the interwebs here: LinkedIn: www.linkedin.com/in/louisjonckheere Twitter: www.twitter.com/louisjonckheere
How Louis sets up his multiple flashes during a couple's reception