Podcasts about everyone hates marketers

Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers, Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong about differentiation and audience engagement.Discover: (00:00) Intro(00:57) Parental advisory(03:24) How do you know if your positioning is bad? (07:02) Positiong vs product-market fit(16:00) Step 1: Insight foraging(40:02) Step 2: Unique positioning(56:36) Step 3: Creating a distinctive brand(1:12:59) Step 4: Continuous reach(1:36:17) The book that cost him $36,000(1:48:02) Outro------------------------------------------------Where to find Louis: LinkedIn: https://www.linkedin.com/in/louisgrenier/Website: https://www.stfo.io/Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/-----------------------------------------------Referenced in this episode:

Meet Louis Grenier, author of Stand The F*ck Out which is an amazing book on marketing that dives deep into positioning. Louis has a podcast called Everyone Hates Marketers and if you thought sales was tough, perhaps marketing is the biggest challenge of them all. How are affiliate sites positioned today in terms of marketing? Louis thinks most of them are s*** but simply put, this is one of my favourite episodes and shoutout to Mark Preston on the previous episode for the insight that affiliates need to treat their websites like a real business.

Manual pipe inspections are labor-intensive and prone to human error, but VAPAR automates this process using AI, making it more efficient and cost-effective. By providing detailed and objective data on pipe conditions, VAPAR helps utilities manage and invest in their infrastructure proactively., Wanna learn more? Watch this video! More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/ #️⃣ All the Links Mentioned in this Video #️⃣ VAPAR's website: https://www.vapar.co/ Peter Thiel's Zero to One: https://morfene.com/021.pdf Everyone Hates Marketers on Jobs to be Done: https://podcast.everyonehatesmarketers.com/episodes/best-of-how-to-use-jobs-to-be-done-to-read-your-customers-minds/transcript David Lloyd Owen's appearance: https://smartlink.ausha.co/dont-waste-water/s3e13-3-paths-to-reach-sdg-6-by-2050-all-our-hopes-are-on-3

Welcome to another episode of Unbranded! Dive deep into the world of traditional marketing with us as we explore its ever evolving role in today's digital landscape.[00:00:00:00 - 00:03:35:25] Introductions and WelcomeJoin our hosts as they introduce themselves and set the stage for an insightful conversation about traditional marketing.[00:03:35:25 - 00:11:53:06] Segment 1: Highlights[00:03:35:25 - 00:05:30:23] Sian discusses the synergy between traditional advertising and digital marketing, using Elite Pilates and The Club Women's Network as examples.Links: Elite Pilates, The Club Women's Network[00:05:30:23 - 00:07:06:29] Judie shares her unique approach to promoting events.[00:07:06:29 - 00:11:53:06] Jen from Azure talks about client priorities and the success of mail drops in marketing.[00:11:53:06 - 00:22:48:09] Segment 2: What Pisses You Off?[00:11:53:06] Jen Azure expresses frustration over misconceptions about mail drops.[00:12:22:28 - 00:16:39:26] A discussion on measuring the success of traditional marketing methods like mail drops, billboards, and digital signage.[00:16:39:26 - 00:22:01:29] Jen B highlights the educational gap between traditional and digital marketing.[00:22:01:29 - 00:22:48:09] Advert: Azure CommunicationsCheck out Azure Communications for innovative marketing solutions.Link: Azure Communications[00:22:48:09 - 00:35:54:18] Segment 3: Teach Me Something New[00:22:48:09 - 00:29:26:16] Insights on the effectiveness of PR companies, the use of AI in marketing, and podcast marketing strategies.Links: The Story Of, Magic Brush Tool, Catherine Casey - The Marketing Club, Predis, Everyone Hates Marketers, Passionfroot[00:29:26:16 - 00:35:54:18] Passionfroot's innovative approach to influencer marketing and pricing strategies.[00:35:54:18 - 00:43:21:01] Segment 4: Goals[00:35:54:18 - 00:41:39:29] The hosts and guests share their personal and professional goals, from reducing screen time to embracing life more fully.Link: Whoop[00:41:39:29 - 00:43:21:01] Upcoming Azure event announcement: Social Sessions on 8th Feb. Use promo code 'pod20' for discounts.Link: Social Session with Azure Communications[00:43:21:01 - 00:44:12:08] OutroWrapping up the episode with final thoughts and a goodbye from our hosts.

Jonathan sits down with Louis Grenier from Everyone Hates Marketers and shares how he got through the toughest moment in his business. The two changes in staffing that changed everything for the better Avoid the mistake really smart people make Starting over at day 1 Be sure to check out Everyone Hates Marketers.  -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there's no one better for me to talk to this week. Topics Covered:(00:00) - Intro (02:55) - The story of the 1-Page Marketing Plan (06:05) - Business people and marketers should do… less marketing? (10:07) - The process of writing a book (14:37) - Allan's simple email marketing strategy (19:13) - Your marketing is part of your product (21:35) - What do we mean providing value? (26:26) - Niching down (29:18) - The difference in caliber between clients (33:25) - How do you buy back your time? (43:45) - Getting yourself out of the delivery (52:06) - End ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

The handsome and talented Louis Grenier had me on Everyone Hates Marketers to go behind the scenes on how I run my business.Much to my delight (and true to form), he asked very specific and pointed questions so we could avoid the typical BS you hear on business podcasts.It's also on YouTube if you prefer to watch:Watch Now »Louis' Links:https://www.everyonehatesmarketers.com/links ----Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

In this bonus episode of Nudge, I've feed swapped with Louis Grenier and his brilliant podcast Everyone Hates Marketers. Today, you'll hear one of my favourite episodes of EHM—his discussion with the best selling author and marketing legend, Seth Godin. If you liked the show, do go and check out Louis' podcast using the link below (you'll spot a Nudge episode over there as well).  Louis' podcast: https://podcast.everyonehatesmarketers.com/ Follow the Nudge Newsletter (it's free): https://www.nudgepodcast.com/mailing-list

If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers." In this episode, Joe and Louis break down what it takes to find your content topic, build a niche, how long it should take, how to drive revenue and stupid things marketers do. If you like this episode, please subscribe to Everyone Hates Marketers. This episode is sponsored by Lulu.com If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name. Topics Covered:(00:00) - How To Create Brand Names That STICK (01:55) - What does Alexandra think of the name "Everyone Hates Marketers?" (02:14) - Are memorable brand names only for "non-boring industries?" (05:32) - The surprising reason why you should never use focus groups for testing names (07:10) - Specific examples of brand names that would have been killed by focus groups (08:34) - People tend to struggle with names that are mispelled (09:26) - Brand names that result in an eye-roll (10:15) - The surprising faux pas that can limit your growth potential and confuse customers (11:23) - Everyone hates... super clever names (13:48) - The least boring name, ever? (14:21) - If you're working at a tech company, avoid this. (15:03) - You're not going to be there to explain your name... So don't be smug about it. (15:42) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today (17:37) - The ultimate acid test for your brand name (20:21) - Step 1: How to come up with an emotional brand name (25:47) - Step 2: Find words. Lots of them. (31:27) - The longest lasting brand investment to make (33:28) - How the general public reacted to the "Spoon Me" name (35:18) - How a racy brand name can backfire (37:18) - Step 3: Come up with TONS and TONS of names (40:49) - What Alexandra recommends to learn to stay ahead (42:19) - The top 3 resources shared by Alexandra ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.Topics mentioned:[00:02:10] Marketing-led growth in B2B.[00:03:46] Mass marketing and rapid learning.[00:08:30] Working for a European company.[00:10:57] Fast execution-oriented design service.[00:14:23] Subscription-based business model.[00:17:16] Biopersonas and Designer Dan.[00:21:35] Uncovering customer pains.[00:25:08] Buyer personas development.[00:27:16] Investment in design by companies.[00:30:40] Unlimited design services.[00:35:53] Selling convenience and time-saving.[00:37:45] Instagram Advertising Insights.[00:43:26] Enterprise customer retention.[00:45:23] Inbound marketing and sales.[00:48:20] Planning for hyper-growth.[00:52:03] Marketing and confidence in leadership.[00:55:59] Learning from podcasts.Resources mentioned:Brendan Hufford's newsletterAmanda NatividadMasters of Scale podcast***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

SHOW NOTES: Louis Grenier is a marketing consultant whose stated mission is to “fight marketing bullshit,” which he does with his company Everyone Hates Marketers, and a podcast by the same name. After three years and 200 interview-style podcast episodes, Louis realized he was forgetting who his guests were even five episodes ago. So in March 2021, he decided to refresh himself, and his show. New episodes are shorter, in monologue format, and focus around one marketing lesson, rather than on a guest. In these episodes, Grenier re-packages clips from his past interview episodes and cites examples from books and other sources. It really works for the listener, even if you never heard the original interviews. And it's working for Louis, as a way to showcase his own marketing know-how. Among other topics, Louis and Jay discuss developing a personal brand and host persona, and how to make your podcast stand out in a crowded field. EXPLORE THE SHOW Visit 3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay's shows and projects at jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com INSIDE THIS EPISODE: Everyone Hates Marketers can be found here: everyonehatesmarketers.com/podcast Follow Everyone Hates Marketers host Louis Grenier on Twitter here: twitter.com/LouisSlices Follow 3 Clips host Jay Acunzo on Twitter here: twitter.com/jayacunzo From Play It Forward: This week's recommended podcast is The Marketing Meetup: themarketingmeetup.com/podcast-2/ This episode was produced by Andrea Muraskin. Learn more: https://andreamuraskin.com Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!

It's frustrating not being able to break away from the clutter, to be noticed, to stand out from a sea of competitors. Everyone is telling you that differentiation is critical, yet no one talks about the HOW. ‍ In this session, 7 submitters were selected for LIVE laser coaching around radical differentiation.

Louis Grenier is the founder and host of Everyone Hates Marketers, a popular contrarian marketing podcast that has reached over a million downloads without ads in less than 4 years.  In this episode, Louis weighs in on the importance of radical differentiation in marketing while also explaining the steps you need to take to stand out from the competition, including things like finding a niche and being hyper-focused in your minimum viable market. Show Notes [01:01] About radical differentiation and marketing bullshit [06:14] Challenge your self-limiting beliefs, obsess over your minimum viable market, engineer the differentiation, and then make people pay attention to you in a non-sleazy way. [09:30] How to overcome your self-limiting beliefs [15:02] April Dunford's method for niching down [19:02] The benefits of being hyper-focused on your minimum viable market [20:42] Louis' tips for finding your minimum viable market [22:33] Look through different lenses to engineer your uniqueness [26:07] How Louis built his podcast [35:00] It's hard to change people's minds. Go after those who believe in what you believe. [39:55] How to communicate your uniqueness  About Louis Grenier Louis Grenier is the founder and host of the Everyone Hates Marketers podcast. Speaking from 10 years of experience in the industry, he believes that radical differentiation is the antidote to marketing bullshit. He also has an 8-week high-intensity program to help people and organizations stand out without being sleazy. Resources ZAG by Marty Neumeier The Practice by Seth Godin Obviously Awesome by April Dunford Eating the Big Fish by Adam Morgan Profile Everyone Hates Marketers Louis Grenier on LinkedIn

Raise your hand if you're social media feed is plagued with vague marketing advice. Now, raise your hand if you tired of being fed said advice. In this episode, we chat with Louis Grenier, Founder of Everyone Hates Marketers. He has 10 years of experience in marketing and has previously worked with brands such as Hotjar and Dropbox. We're talking about why you should stop listening to bullsh*t marketing advice, why you should start taking risks, how to get noticed, and so much more.

This week we’re leading the frontline charge against marketing B.S. by catching and conscribing the fiery Frenchman and frère from another mère, Louis Grenier.  Quite simply one of the most maverick marketers on the planet, Louis’ mega-successful marketing podcast, Everyone Hates Marketers, has over 1 million downloads and interviews industry giants like Seth Godin and Mark Ritson.   Lend us your ears for a riotous rendezvous on why everyone really hates marketers, being radically different, how to up your Tinder game, the problem with looking at your own belly button, misquoting Richard Shotton, psychographics, and a bike shed load more.  Plus, find out what on earth Marcelo Bielsa and Daft Punk have in common. ///// You can follow Louis on Twitter  Learn to stand the f*ck out by signing up for his newsletter Listen to his podcast Everyone Hates Marketers (after this one, of course) Watch Louis’ talk for The Marketing Meetup And here’s what Russell Davies has to say about “bikeshedding”   Louis’ book recommendations are: Purple Cow by Seth Godin  ZAG by Marty Neumeier  Different by Youngme Moon   Eat Your Greens by Wiemer Snijders   How Brands Grow by Byron Sharp   Building Distinctive Brand Assets by Jenni Romaniuk   Sapiens by Yuval Noah Harari  /////

Today I am joined by Louis Grenier, founder of the popular contrarian marketing podcast, Everyone Hates Marketers. His show has reached more than 1 million downloads with no ads in less than four years. He has 10 years of experience in marketing and has worked with businesses like Dropbox and Hotjar.  Today, we will learn how to drive success with great business processes.  Louis' Story  Louis studied mechanical engineering until he realized it wasn't quite for him, and he eventually moved to Ireland for an internship and found a job in marketing. A few years later, he had saved up enough money to launch his first agency. He learned quickly just how difficult that can be. The four people that worked with him got burnt out and quit after two years to join another business.  Louis continued to work on his startup for three years and eventually started Everyone Hates Marketers on the side. He published an episode every week which became a huge success, and he has now been podcasting for four years and has published 175 episodes. “It wasn't part of the grand plan or grand design,” he said. “It was just a feeling that I could do this, that it could be quite fun.”  The Process “I believe that the process trumps everything else, meaning what matters is not the number of downloads—that's just a vanity thing,” Louis said. “Yes, it's a bit for my ego and a bit for status so that you find me credible, but what matters the most is [producing content each week] because, without that, I wouldn't have gotten the feedback I got from early listeners.” Louis's early listeners told him what they liked and didn't like on his podcast. He could then take their feedback and apply it, adjusting his podcast to fit the needs of his listeners. While the critics might have made him feel uncomfortable or irritated at first, it ultimately helped him grow.  He compared the process to the making of a pearl. A pearl begins to form when a small piece of sand or other irritant gets stuck in an oyster. The oyster begins to cover the sand in a protective coat, nacre (a mineral substance), and layer upon layer, a pearl is formed (Source: Live Science). This process can take up to four years (Source: American Pearl).  “The process is more important than anything. Because by shipping and putting that grain of sand out, it's not perfect, but it's going to turn into apparel because that's what makes you grow. You need to ship,” Louis said.  He explained the number one thing we need to do is to ship, meaning we must constantly create and send out our services, products, or our content. Being prolific is more important than being perfect. We just have to get our content out there. That's number one. This requires us to be patient. Success doesn't happen overnight, just as a pearl can't be created overnight. It takes time. It has taken Louis four years to get to the point where he is today, but the process was worth it.  “The key is if you don't show up, if you don't ship something, if you don't stop caring about what people will think before it's live, you can't really grow it. Nothing is real until the people you seek to serve see it,” Louis explained.  Getting Feedback We have to learn from our audience. We're not going to be perfect the first time we go out there, so we've got to learn lessons from them. It's not just about our audience seeing our content, it's about them giving that feedback and then taking their feedback and iterating and pivoting based upon that.  After Louis' podcast became successful, he launched an eight-week program. He described it as a “high-intensity program for risk-takers who want to really stand out.” He starts by running an early access cohort to get feedback and then applies that feedback to the second cohort he runs. Because he learned the value of feedback early on, he has been able to use it to his advantage and his second cohort sold out.  The goal of the program is to provide people with a roadmap to launching or relaunching a product and making it radically different. The biggest takeaway people get from his program is clarity. After completing his program, they aren't worried about missing out on opportunities. They feel confident in making decisions for themselves for the rest of their entrepreneurship journey.  “All I've been doing is just learning from my own mistakes, reading a lot of books, interviewing a lot of smart people in my podcast, and making sense of it,” Louis said. “And so in that sense, creativity is connectivity.” A great way to learn is to look at examples of people who have succeeded in what we want to do, and then apply some of their principles. We take portions of inspiration from the different people around us and use it towards our own success.  Louis's greatest home run has been his podcast. For the first time in his life, he followed his gut and didn't second guess himself. He went all in. He didn't let the critics pull him down, but used their feedback to improve.  Understanding a Key Fundamental of Business One of Louis' other keys to success has been to focus on business fundamentals.  “I'm going to tell you that even though there are shifts happening, and I could pick a few, [putting] the audience first is absolutely one, radical transparency is another one . . . But what matters the most, above all else, is your ability to navigate those shifts without being scared,” Louis said. “Once you understand the fundamentals, you can basically do anything you want. You can really see anything coming and evolve if you want to and change things around because you have this foundation.” Change through Tectonic Shifts The fundamentals of business are things that will never change. One key fundamental Louis emphasizes is people. “People are never going to change,” he explained. “We are creators that have been created through 4 billion years of evolution. Our brain is the result of all of that. 20 years of smartphones or 10 years of smartphones is not going to change our DNA and the way our brain is done.”  The most important thing is understanding the fundamentals: taking care of the people. The second most important thing is understanding how to identify and leverage shifts as they happen and as they're appropriate to us. There will always be new changes, and the ability to identify and leverage them as appropriate without changing our core fundamentals is important. “Once you obsess over a specific group of people, you have a market,” he said. We need to identify our audience, our people, our tribe, and obsess over them. And then if we can leverage shifts to better serve them, great. If not, don't worry about it. It all comes back to that core of obsessing over our people.” We don't have to jump on every single trend or tectonic shift that occurs. That would be impossible and overwhelming. We only need to change when the tectonic shifts affect our people—our fundamentals.  Key Takeaways Thank you so much Louis for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: The process trumps everything else.  It is more important to get our content out there and ship it instead of waiting for perfect content. Being prolific is more important than being perfect. We have to learn from our audience and accept and implement their feedback.  There is creativity in connectivity. The most important thing is understanding the fundamentals: taking care of the people.  We don't have to jump on every single trend or tectonic shift that occurs. We only need to change when the tectonic shifts affect our people—our fundamentals.  Connect with Louis If you enjoyed this interview and want to learn more about Louis or connect with him, you can find him on his website, everyonehatesmarketers.com. You can also watch, listen, or read episode two for more monetization strategies Louis shared in his interview.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  How have business processes helped drive your success? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/95-how-to-drive-success-with-great-business-processes/ 

Today on the show we have Louis Grenier, podcast host of Everyone Hates Marketers and the creator of the 8 week course called Stand the fuck out.In this episode, we talked about how the course can help you and your business STFO and why you need to. We also chatted about the motivations that led him to create it in the beginning.We also discussed why Louis hates the idea of category creation and what he believes you should aim for instead, and then dove straight into the different steps you need to take to achieve radical differentiation. Finally we discussed why big brands and market leaders can afford not to be different.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

“I wanted to take a big risk. I was sick of trying to do traditional stuff and trying to be this watered-down version of myself wearing a three-piece suit as a marketing consultant and all this bullshit.” – Louis Grenier Founder of popular contrarian marketing podcast Everyone Hates Marketers Louis Grenier has made a name The post Ep 48: Louis Grenier – Everyone Hates Marketers appeared first on Impressive.

It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out. On this episode of Customer Show, Louis and Katelyn discuss: How to uncover what makes you unique Why most positioning books are BS (and what to do instead) The formula for becoming Radically Different And so much more Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast. Twitter: https://twitter.com/LouisSlices LinkedIn: https://www.linkedin.com/in/louisgrenier/ Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Corey buys swipefiles.com and releases the trailer for his new podcast. Louis prepares for his hotseat workshop and begins creating new content for his podcast Everyone Hates Marketers. They also talk about what it means to be productive, earning and capitalizing on trust, and being self-critical.

Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers. The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s biggest brands, and has taught at some of the top business schools. In this longest ever episode of Everyone Hates Marketers, I challenge Mark to tell us how he would build a business on a limited budget. We covered: What does the long and the short of it mean? Start with what you’ve got How to start a business that maintains Why you should ask yourself what it is you can do that most other people can't Why small brands can take risks that the bigger brands can’t Why you should stand up and be counted as the founder of your business How the birth of his first child forced him to start Mini MBA Why scalability is such an important word What’s so fantastic about shitting your pants ‍Resources: Mini MBA Differentiate or Die - Jack Trout Different - Youngme Moon

On this episode of Marketing Jam, Darian Kovacs speaks with Louis Grenier, the Founder of EveryoneHatesMarketers.com Louis chats with us about his journey down the rabbit hole of podcasting. He explains how he differentiated himself in the podcast space and why cutting through the BS is the first step to better marketing. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage Instagram - https://instagram.com/dariankovacs Twitter - https://twitter.com/dariankovacs Follow Louis Grenier: Website - https://www.everyonehatesmarketers.com Podcast - https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195 Twitter - https://twitter.com/LouisSlices LinkedIn - https://www.linkedin.com/in/louisgrenier --- Send in a voice message: https://anchor.fm/marketing-jam/message

I've left my full-time job at Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. In this episode, I explain my reasons behind this choice, why radically standing out is the antidote to bullshit, and what's next for you... and me! As always, email me louis@everyonehatesmarketers.com if you want to chat.

Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more. But how do you *actually* do it is another story. Yes, there are some books around positioning for brands with big ad budgets or for B2B software companies, but what about the rest? How do you actually do it if the product or service you're selling isn't remarkable in itself? How do you actually do it if you want to start small and make just one of your blog posts stand out?

It is not a risk to be different, it's a risk to fit in. This week I have a genuinely exciting guest: Louis ‘bonjour bonjour' Grenier, the host of the marketing podcast Everyone Hates Marketers. He's interviewed the likes of Seth Godin, Rand Fishkin, and Neil Patel in more than 160 interviews and is also a Senior Marketing Strategist at HotJar. In this podcast, we talked about radical differentiation and the four steps you need to take to discover your strengths, double down on it, and stand out against the noise in any market. As a young startup, building brand mental availability requires you to be radically different. Here's how. Being different is how you make marketing fun.

It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign. Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product. We covered: The biggest mistake Tom sees businesses make during product launches How to set realistic expectations for your product launch Tom’s thoughts on email marketing and why it is key to a successful product launch Why you shouldn’t try to convince your audience they need your product Keeping your message straightforward and simple A simple process Tom uses to identify his audience’s problems How to identify, develop, and utilize strategic partnerships during your launch Tom’s “slide-in” approach to developing relationships Why effective story-telling is important when developing relationships Resources: Tom’s Website Insurgent Publishing Teachable Right Message Ash Maurya John Lee Dumas Seth Godin on Everyone Hates Marketers 80/20 Principle with Perry Marshall Infostack Humble Bundle AppSumo Contactually Andre Chaperon on Everyone Hates Marketers

I interviewed Louis Grenier who is a Senior Marketing Strategist at Hotjar and host of the Everyone Hates Marketers podcast. We discuss how to cut through the marketing bullshit and get to the really valuable content for your audience. Topics we covered: Starting out with the Everyone Hates Marketers podcast from hosting an event and interviewing people Louis started out by interviewing business boot-strapers and marketeers to find out their secrets EHM was part of the first wave of marketing podcasters with a difference and he puts a lot of his success down to getting feedback and focusing on "No bullshit" approach Learning from his guests has been really energising and valuable to Louis The podcast schedule is the most gruelling aspect of running a popular podcast Getting help with his podcast for editing and marketing helps Louis keep the podcast going every Tuesday Helping people with marketing during lockdown The future of EHM podcast is to educate people on the marketing fundamentals and giving people guides to stand out The real truth about Seth Godin and his marketing advice (must listen) Louis gives us an insight to what it's working for Hotjar How Hotjar is going to grow in the future with new features  Louis' tips for marketers: Marketing - it's all about your market, it's not about you! Giving value up front is so important when it comes to building a funnel Be aware of the shiney new marketing tools and trends and try to cut through to use evergreen tactics Focus on the first principles for your marketing and why are you relevant from the people first approach Make sure you get a good balance of feedback from real customers (real people) instead of just looking at data all the time We hope you enjoy the episode and if you have any questions please email caseydigital@gmail.com  Connect with the host, Paul Casey https://www.casey-digital.co.uk  @caseydigital on Instagram  Paul Casey on LinkedIn  Youtube Channel - Casey Digital @casey_digital on Twitter

Louis Grenier est l’animateur du podcast anglophone Everyone Hates Marketers, où il a interviewé des pointures du marketing (Seth Godin, André Chaperon, Noah Kagan…). En parallèle, il est stratège marketing chez Hotjar, une startup qui développe un logiciel d’optimisation des conversions. Ce que vous allez apprendre : - Faire décoller un podcast en anglais, en 3h par semaine, sans promotion ni monétisation - D’un événement à 10€ à un podcast à 700k écoutes, sans préparer ses épisodes - La définition du marketing et pourquoi le marketeur moyen “dépasse les limites” - Pourquoi accepter un job (et le garder) quand on veut être entrepreneur - L’email d’une ligne pour convaincre des célébrités de venir sur son podcast - Trouver un boulot en interviewant son futur patron - L’éthique en marketing : comment définir la sienne ? La page de l’épisode : https://marketingmania.fr/louis-grenier/ *** Le site de Louis : https://www.everyonehatesmarketers.com/ Construisez une audience qui achète : https://marketingmania.fr/audience Devenez un entrepreneur productif : https://marketingmania.fr/productif/ Le Guide du Copywriting E-commerce : https://marketingmania.fr/ecom Ma newsletter du lundi : https://marketingmania.fr/mix Commandez mon livre : https://marketingmania.fr/empire Écoutez-le gratuitement avec l'essai Audible : https://marketingmania.fr/go/empire-audiobook Posez votre question à faq@marketingmania.fr *** Les livres mentionnés : Influence et manipulation de Robert Cialdini (français - anglais) Petit traité de manipulation à l'usage des honnêtes gens de Robert-Vincent Joule

I interviewed SEO Strategist Rob Goodison on how he got into the industry, what trends he is seeing in SEO and he provides some helpful SEO tips. There is a lot of noise in this space however after working with Rob over the past 3 years I’ve found him to be helpful and accurate when it comes to SEO and Google.   The main areas Rob looks at when he working on SEO for clients are:  On-Page SEO - The process of crafting your website to answer the search’s needs through content and/or other technical practices.  Technical SEO - Involves improving how well your website performs, fixing critical errors and issues that negatively impact your website.  Off-Page SEO - Off-Page SEO focuses on websites that link to your site and its content to build authority and trust.  Content Marketing - Involves creating engaging content that appeals to your target audience and drives traffic.  SEO tips and resources:  Rand Fishkin (Moz) - https://www.linkedin.com/in/randfishkin/  Moz - https://moz.com/blog  Moz Beginners Guide to SEO - https://moz.com/beginners-guide-to-seo  Neil Patel - https://neilpatel.com/  Backlinko - https://backlinko.com/  Brian Dean (Backlinko) - https://www.linkedin.com/in/brianedean/  Seventy7 Guide to SEO - https://www.seventy7group.com/beginners-guide-to-search-engine-optimisation-seo/  Everyone Hates Marketers -  https://everyonehatesmarketers.com/  Louis Grenier (Everyone Hates Marketers) - https://www.linkedin.com/in/louisgrenier/  SEO SAS Podcast - https://podcasts.apple.com/us/podcast/seo-sas/id1444750575  Teen uses smart fridge to tweet after mum confiscates phone - https://metro.co.uk/2019/08/14/teen-uses-smart-fridge-to-tweet-after-mum-confiscates-phone-10569110/ We hope you enjoy the episode and if you have any questions or follow up please contact me or Rob - https://www.linkedin.com/in/robert-goodison-61418438/  SUBSCRIBE -  Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380  Connect with the host, Paul Casey: @caseydigital on Instagram Paul Casey on LinkedIn @casey_digital on Twitter

It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign. Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product. We covered: The biggest mistake Tom sees businesses make during product launches How to set realistic expectations for your product launch Tom’s thoughts on email marketing and why it is key to a successful product launch Why you shouldn’t try to convince your audience they need your product Keeping your message straightforward and simple A simple process Tom uses to identify his audience’s problems How to identify, develop, and utilize strategic partnerships during your launch Tom’s “slide-in” approach to developing relationships Why effective story-telling is important when developing relationships Resources: Tom’s Website Insurgent Publishing Teachable Right Message Ash Maurya John Lee Dumas Seth Godin on Everyone Hates Marketers 80/20 Principle with Perry Marshall Infostack Humble Bundle AppSumo Contactually Andre Chaperon on Everyone Hates Marketers

Louis Grenier is the content lead at Hotjar, and the brains behind the Everyone Hates Marketers podcast.Here's how Louis has been able to humanize cold, nameless, and faceless web analytics at Hotjar with customer insight. And why he doesn't prepare a single question for guests before each podcast.Support the show (https://copyweekly.com/)

// Accédez au résumé complet de l'épisode //  90% des freelances n'ont pas de positionnement clair Louis a créé le podcast Everyone Hates Marketers, il y a presque deux ans. Son positionnement : combattre le marketing sale et bullsh*t. Son podcast est d’ailleurs une vraie pépite marketing que je conseille à tous. Il existe des dizaines de podcasts sur le marketing. Mais il est le seul à prendre un angle comme celui-là. Même combat en freelance. "Si tu veux réussir en freelance et construire quelque chose de solide, tu dois sortir de lot et affirmer ton positionnement." Comment réussir à trouver son positionnement unique, clivant pour porter notre vision ? C’est tout le sujet de notre discussion avec Louis. Les freelances et consultants qu’il a eu la chance de rencontrer (et d’interroger sur le podcast) ont pris des risques en ayant un positionnement clivant et clair. Notre positionnement en tant que freelance va plus loin que la présentation de nos compétences. Il permet de créer une connexion profonde avec ses clients. Comment faire le tri entre ce que l’on a envie de dire, ce qui nous révolte, ce qui nous anime ? Comment savoir avec quel type de clients, j’ai envie de travailler ? Comment tester son positionnement ? Avec quelle méthode ? Et si je n’ai pas de clients, comment faire ce travail ? Louis est rentré dans le détails de toutes ces questions et bien plus encore. Louis est littéralement passionné par ce qu’il raconte Ça n’a pas été facile de mettre la main sur Louis puisqu’il habite à Dublin depuis 7 ans. En bon fanboy, j’ai profité de son déplacement à Rennes lors d’une conférence, pour le rencontrer. Il travaille aujourd’hui chez Hotjar, une belle startup avec une culture vraiment géniale. Pour rester simple, Hotjar propose un outil pour comprendre le comportement des visiteurs de votre site. Avant ça, il a créé son agence de consulting Slices pour aider les entreprises à améliorer leur taux de conversion (et donc leur chiffre d’affaires). 4 employés, des mauvais clients à répétition et un an et demi d’activité : c’est le burn-out. Il a beaucoup appris sur cette expérience et sait exactement ce qu’il ne faut pas faire en tant que consultant. Bien sûr, on en parle dans le podcast. On a donc parlé de plein de sujets ! Sa vision du marketing bien évidemment.  Comment sortir du lot quand on est freelance ? On est allé dans le détail pour comprendre les étapes à passer pour y arriver. Retour sur son business de consulting. Merci à lui pour sa transparence sur les erreurs à ne pas reproduire Le positionnement clivant de son podcast Et s’il devait recommencer une activité de consultant... ?  Ces conseils sont vraiment actionnables dès aujourd’hui.  De mon côté, j’ai une to-do list pour les prochaines semaines. Quelques références Son podcast Everyone Hates Marketers. Buyer Persona Institute The Unique Ability – Catherine Nomura The Brain Audit – Sean D’Souza The Business of Expertise – David Baker Influence et Manipulation – Cialdini Petit traité de manipulation à l’usage des honnêtes gens – Robert-Vincent Joule Paul Jarvis Courtland Allen – Indie Hackers) Découvrir Hotjar (le blog est top) Pour échanger avec Louis Grenier : (1) Son mail  (2) Son twitter

In this episode I talk to Louis Grenier. Louis is Content Lead at Hotjar, a company that specializes in website analysis and feedback, and he hosts his own podcast called "Everyone Hates Marketers", which I highly recommend for all marketing professionals. His podcast is strongly focused on conversations with marketing leaders and getting to the bottom of how to do marketing in a transparent, non-shady way - a topic very near and dear to my own heart!Topics we cover in our conversation:Understanding what your customer really wants and how to adapt your website and simplify your message to improve the customer experience and drive better resultsThe mission of eliminating fluff from the marketer's narrative and getting past the BS in order to get to the bottom of what's importantTaking risks and taking a stand with your marketing purpose in order to make an impactListening to your audience and having a feedback loop to be effectiveFocusing on the process and not the outcome to create a flywheel effect for any venture or businessThe reasons why today's marketers are forced to resort to poor tactics and how to overcome the pressuresThe importance of aligning yourself with and talking the same language as the C-Suite in order to align expectationsEpisode links:Everyone Hates Marketers PodcastHotjarEmail LouisThe 12 Powers of a Marketing Leader bookConnect with Vera:Subscribe to this podcast at iTunesEmail me at hello@verashafiq.comVisit my website at VeraShafiq.comConnect with me on LinkedInFollow me on Instagram

In the fourth episode of Conversations with Quuu Season 2, Lucia chats to Louis Grenier, host of the Everyone Hates Marketers podcast and Content Lead at Hotjar, about: - Why he disagrees with the idea that marketers are ‘creatives' - The ‘aha’ moment that made him choose a career in marketing - The side hustle that saved him when his first business resulted in burnout - The number one lesson he’s learned from interviewing over 100 leading marketers and founders - Why he thinks his podcast, Everyone Hates Marketers, has been so successful - His advice on whether you should prioritise content promotion over content creation - The reason he thinks it’s worth investing in outsourcing as an entrepreneur - His views on the relationship between remote working and productivity Where to follow Louis: Podcast: https://everyonehatesmarketers.com Hotjar blog: https://www.hotjar.com/blog Email: louis@everyonehatesmarketers.com

In this episode, we spoke with Louis Grenier to learn about his journey as a marketer that eventually took him to Hotjar as their Content Lead and the creator of the podcast Everyone Hates Marketers. We discuss how to get a job in digital marketing with no experience, how to build a career in digital, and lots more. For more inspiration, check out Enhancv and get started for free http://bit.ly/2M8M3h6

[096] "At the heart of receiving feedback is a clash of two core human needs. We’re wired to enjoy learning and growing [...] but human beings also need to feel accepted, respected, and safe -- just the way we are now. And that’s why feedback is such a conundrum." - Douglas Stone and Sheila Heen, Q&A on Feedback You might remember Louis Grenier from past Phorest FM episodes "The Art Of Effective Marketing Focus" and "Humanising Your Brand Through Marketing." Back on the show for episode 96, Louis discusses customer feedback: how to get it, use it, but more importantly, what to ask and not to ask. TL;DR, you cannot afford not asking for feedback. The more the feedback, the better the client experience. Louis Grenier also hosts a podcast of his own, Everyone Hates Marketers, which you can check out here. Links: Survey questions 101: the ultimate guide with 50+ survey question examples for you The beginner’s guide to website feedback with 10 practical use cases Customer experience guide: trends, strategies and examples for improving your customer experience in 2019 Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show! Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Welcome to another special episode. Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand. Today’s episode is dedicated to answering your marketing questions. You all want to know more about subjects like freelancing, networking, startup marketing, and more. Let’s dive in. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

We’re going to switch things up this week. Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email. Now I’m going to spend some time answering everything you submitted over the next two weeks. I’ll cover what you want to know about the podcast, dig into some marketing topics and discuss the future of Everyone Hates Marketers. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Get in touch with the guest, Louis Grenier: via email: louis at everyonehatesmarketers.com His work: Content lead at Hotjar Co-producer of The Humans Strike Back by Hotjar Creator of Everyone Hates Marketers (Let's Change That) RESOURCES: Book - Good Strategy, Bad Strategy: The Difference and Why It Matters - https://www.goodreads.com/book/show/11721966-good-strategy-bad-strategy Radical Candor: Be a Kickass Boss Without Losing Your Humanity - https://www.goodreads.com/book/show/29939161-radical-candor Thanks for the Feedback: The Science and Art of Receiving Feedback Well - https://www.goodreads.com/book/show/18114120-thanks-for-the-feedback Louis actually doesn't like this one, but I still included it: Strengths Finder 2.0 - https://www.goodreads.com/book/show/56454.Strengths_Finder_2_0 The Daily Stoic: 366 Meditations for Clarity, Effectiveness, and Serenity - https://www.goodreads.com/book/show/29093292-the-daily-stoic The My Unique Ability exercise (check out the last page) - http://simplelifestrategies.com/zoe/UniqueAbility.pdf Akimbo - The Grand Opening - https://art19.com/shows/akimbo/episodes/4b6a2baf-e4a8-49d5-a3f4-2e96e745bf65 And a quote to wrap it up: "Life is a sum of all your choices. So, what are you doing today?" - Louis quoting his fellow Frenchman, Albert Camus.

Most companies believe they are customer centric, but many don’t know what that means and involves. So, they don’t truly practice it. Today I’m talking to Georgiana (Gia) Laudi, who has been developing strategies and launching campaigns for companies of all shapes and sizes for the past 15 years. She will help us build a basic strategy based on customers by mapping out their customer journey. Gia is a SaaS Marketing and Customer Experience Strategist, Startup Mentor, and former Vice President of Marketing for Unbounce. She left Unbounce to start A Better CX (a better customer experience). Also, she runs Forget the Funnel with previous Everyone Hates Marketers guest, Claire Suellentrop. Forget the Funnel is an online workshop series that helps early-stage SaaS marketers to become respected leaders. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

This week we have another special edition episode of Everyone Hates Marketers. I am glad to share my future plans for the podcast including guests to be interviewed next and those already recorded that will be published soon. We’re also going to talk about what will change going forward, what won’t, and upcoming topics you will hear about. I am working on improving some aspects of this project and continue to appreciate all the feedback I receive. Don’t forget to check out our last episode for a review of how we did in 2017. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Today’s episode is a special edition of Everyone Hates Marketers where I will share behind the scenes knowledge such as the story behind the podcast, never before shared listener stats, and go through the main lessons I’ve learned since starting the show. I’ll also make special mention to those who have reached out to me and given feedback to help improve the podcast along the way. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Panel: Reuven Phillip M. In this episode of the Freelancer’s Show speaks with Louis Grenier about Freelance Marketing 101. Louis is a first time guest on the Freelancer’s Show. Louis is the host of the podcast call Everyone Hates Marketers, where he teaches tech and tech marketers to sell more, without shady or “in your face marketing” tactics.  Louis is also the content strategist at the company HotJar Louis and the panel talk about what bad marketing is about, and how you can avoid the pitfalls of bad marketing. Louis cover topics on good marketing vs. bad marketing tactics, understanding your audience, actively researching your audience, and much more. In particular, we dive pretty deep on: Understanding the people you are reaching out too Treated like numbers Psychological Numbing Would sleazy marketing work in the long-term Good products vs. Bad products Researching your audiences and launching The long patience way Empathy Face to Face conferences Networking and hassling Focus on your bullseye Start with the customer, then the type of business you are in Be where your customers are - medium.com Ask people what they’ve done in the past First 3 things to do in freelancing - Don’t quit your job until you have your first paying client, have the skills to do the job, be courageous Links: Everyone Hates Marketers Podcast HotJar.com louis@everyonehatesmarketers.com medium.com Traction  Get Clients Now Picks: Reuven The One Device: The Secret History of the iPhone Louis Everyone Hates Marketers Philip Specializing Without Failure

Panel: Reuven Phillip M. In this episode of the Freelancer’s Show speaks with Louis Grenier about Freelance Marketing 101. Louis is a first time guest on the Freelancer’s Show. Louis is the host of the podcast call Everyone Hates Marketers, where he teaches tech and tech marketers to sell more, without shady or “in your face marketing” tactics.  Louis is also the content strategist at the company HotJar Louis and the panel talk about what bad marketing is about, and how you can avoid the pitfalls of bad marketing. Louis cover topics on good marketing vs. bad marketing tactics, understanding your audience, actively researching your audience, and much more. In particular, we dive pretty deep on: Understanding the people you are reaching out too Treated like numbers Psychological Numbing Would sleazy marketing work in the long-term Good products vs. Bad products Researching your audiences and launching The long patience way Empathy Face to Face conferences Networking and hassling Focus on your bullseye Start with the customer, then the type of business you are in Be where your customers are - medium.com Ask people what they’ve done in the past First 3 things to do in freelancing - Don’t quit your job until you have your first paying client, have the skills to do the job, be courageous Links: Everyone Hates Marketers Podcast HotJar.com louis@everyonehatesmarketers.com medium.com Traction  Get Clients Now Picks: Reuven The One Device: The Secret History of the iPhone Louis Everyone Hates Marketers Philip Specializing Without Failure