Podcasts about CTV

This week I had the chance to sit down with two fascinating guests who are at the forefront of bridging the worlds of digital performance marketing and traditional television advertising. Nick Fairbairn, VP of Growth Marketing at Chime, and Andy Schonfeld, CRO at Tatari, walked me through how they've transformed Chime from a pure digital-first, DTC neobank brand built on social and search into a sophisticated advertiser that runs television campaigns with the same performance mindset they apply to Meta and Google. Their partnership has evolved from small linear TV tests six years ago to a comprehensive full-funnel TV strategy that blends brand building with direct response metrics.Nick and Andy shared incredible insights into the evolution of performance TV, from navigating the COVID-era inventory opportunities to understanding why linear TV still matters even as streaming dominates the conversation. They explained how Chime approaches television with a portfolio strategy, balancing premium reach moments like live sports with more targeted direct response placements, and why creative and media planning have become the "new targeting" in a world where precise one-to-one identification remains expensive and imperfect. We also dove into the challenges of measuring TV in a fragmented landscape, the role of AI-driven creative, and whether shoppable TV will actually move the needle or remain a marginal innovation. Key HighlightsHere's a shorter version:

If you're spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what's really working behind the scenes.AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers. In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they're transforming the way we measure performance:

Andrew Cassin, Senior Director of Programmatic Partnerships at Cadent, joins AdTechGod to discuss what strong programmatic partnerships look like today, how the industry has moved beyond a “set it and forget it” mindset, the importance of building clean supply paths, and how to stay human as the industry continues to evolve. Takeaways Partnerships now require active, outcome-driven deal design. “Set it and forget it” is gone, optimization and communication matter. Buyers expect cleaner supply paths and real transparency. Cadent's ViewPlanner supports planning across linear, CTV, OLV, and YouTube. Brands and agencies lean on partners to navigate privacy, brand safety, and AI shifts. Career growth came from staying curious and learning by doing across roles. Hard moments reshaped Andrew's leadership style toward empathy and authenticity. Chapters 00:05 Andrew's background and getting into programmatic early 01:13 Career path from Forbes to Rubicon, JWP Connatix, Equativ, and Cadent 05:37 What's stayed constant through industry change 07:16 How brands and agencies rely on partners amid privacy, brand safety, and AI shifts 08:08 Cadent's ViewPlanner acquisition and why YouTube matters 09:24 Why partnerships moved past “set it and forget it” deals 10:46 Clean supply, transparency, and standards expectations 12:33 How cancer changed Andrew's perspective on relationships and work 18:08 Advice for newcomers: resources, mentors, and using LinkedIn well 21:07 What Andrew is excited about heading into 2026 24:12 Closing and holiday sendoff Learn more about your ad choices. Visit megaphone.fm/adchoices

In this 1818th episode of Toronto Mike'd, Mike chats with Thalia Assuras about her career in journalism working for CBC, CITY-TV, Global Television and CTV before leaving Canada to become a news anchor at ABC and CBS. Toronto Mike'd is proudly brought to you by Great Lakes Brewery, Palma Pasta, Ridley Funeral Home, Nick Ainis, RetroFestive.ca and RecycleMyElectronics.ca. If you would like to support the show, we do have partner opportunities available. Please email Toronto Mike at mike@torontomike.com.

Traci DeForge, founder of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry's only certified podcast manager training program, PodHive, and Co-Founder of the Podcast Professionals Association.  Traci hosts the Growth Accelerator Podcast, and co-hosts the popular Ask Brien Radio Show in Los Angeles.  She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council.

In today's MadTech Daily, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba's Qwen in its ‘Avocado' model.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

At least 15 people were killed, and another 27 were hospitalized, following a mass shooting at Sydney's Bondi Beach. Sunday's horrific scene is being treated as a terrorist incident by authorities, who say the two shooters targeted Jewish Australians at a Hanukkah celebration. We gather the latest developments from CTV's Scott Hurst. On today's show: Legendary movie director Carl Reiner and his wife were found dead in their L.A. home on Sunday, allegedly murdered by their own son. Consumer inflation for November held at 2.2%, but grocery prices continue to increase. Vassy's year-end interview with Interim NDP Leader Don Davies. Delaware Governor Matt Meyer joins Vassy to discuss the ripple effects of today's tariffs, particularly in his own backyard. Tech Check with Carmi Levy: An experiment to train rats to play games reaches a new level. The Daily Debrief Panel - featuring Zain Velji, Tom Mulcair, and Tim Powers. Vassy speaks with political scientist and author Alex Marland about the implications of Conservative floor-crossing.

Karl Lohnes is Editor-in-Chief of Style at Home magazine. He joined Andrew Carter with how to host holiday parties on a budget.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Ari Paparo and Eric Franchi sit down with MoPub and MAX founder Jim Payne to unpack his new company CloudX, how “monetization as code” lets mobile publishers manage their entire ad stack in files that AI can edit, why he teamed up with Meta on a secure auction using trusted execution environments, and what all of this means for SDK complexity, mobile vs desktop, AppLovin, performance TV, retail media, and the next wave of ad tech. Takeaways CloudX lets mobile publishers manage their ad stack as code. Jim built CloudX with Meta to power a more secure mobile auction. Line items and targeting live in files instead of spreadsheets. Trusted execution environments keep bidder data locked down. AI agents can now traffic ads and tweak setups automatically. Jim looks back on Mopub, Max and big outcomes for early teams. The crew also breaks down Pinterest TV Scientific and other ad tech news. Chapters 00:00 Intro and why Jim finally joins. 02:10 Jim's path through Mopub, Max and Meta. 06:00 What monetization as code actually means. 11:30 How AI agents can traffic ads. 15:00 Secure auctions and why Meta cares. 20:30 Why messy mobile stacks need flexibility. 27:00 Jim on AppLovin and mobile versus desktop. 33:30 Jim Payne legends and big career bets. 44:00 Pinterest buys tvScientific news reaction. 52:00 DSP fees, CTV buying and meta layers. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of "It's Political," the Toronto Star's Ottawa bureau reporter Ryan Tumilty and deputy bureau chief Alex Ballingall join host Althia to discuss the year in Canadian politics and what to look ahead to in 2026. What to make of Prime Minister Mark Carney's first year in office and how long can his minority government survive? This episode of "It's Political" was produced by Althia Raj and mixed by Matt Hearn. Our theme music is by Isaac Joel. The audio clips this week were sourced from ParlVu, CPAC, CBC and CTV.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Free For All Friday - Hour 1 Amanda Galbraith breaks down the biggest stories of the day with Canada's top newsmakers. On today's show: Another Conservative MP has crossed the floor to join Carney's Liberals, leaving the Red Team one MP shy of a majority government. CTV political analyst Scott Reid takes it all in. The federal government says construction on a high-speed rail between Ottawa and Montreal will begin in 2029. Amanda goes 1-on-1 with Martin Imbleau, the CEO of Alto. A potential Netflix merger with Warner Brothers is poised to shakeup the entire Entertainment industry, with real-life impacts to TV fans and film connoisseurs. And we are in for an epic plot twist if another streaming service enters this war. Movie critic Richard Crouse chimes in with his two cents. Free For All Friday - Hour 2 Contributors from all over the country join The Roundtable to discuss the top stories of the week. Today's edition features Selvam Public Relations president Saeed Selvam and McMillan Vantage vice-president Jeff Rutledge. Topic 1: Breaking down the implications of a second Conservative floor-crossing. Topic 2: The House of Commons has risen for 2025. What did the Carney government accomplish? Topic 3: Is high-speed rail between Ontario and Quebec a national priority? Topic 4: Marco Rubio makes a stand on font types. Topic 5: Has corporate jargon gone too far?

Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.

Roku's John Rogers reveals how daily rigor, culture fit and a new programmatic playbook are shaping the future of CTV advertising.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

This episode was produced in partnership with Roku.It's been a busy past few months for Roku: in the US, it launched a new low-cost subscription service, Howdy, which aims to be supplementary to the likes of Netflix and Disney+; in the UK, Roku launched 40 FAST channels on its platform.Last month, The Media Leader sat down with Roku's content distribution director, Tom Price. If you haven't listened, it's worth your time – Price spoke about those developments, as well as how Roku works with its content partners to support their programming within the Roku platform.But that was only part 1 of a 2-part series produced in partnership with the company, timed to coincide with The Media Leader's focus on the future of TV at our annual Future of TV Advertising Global Event, held this week.For part 2 of the series, host Jack Benjamin is joined by Mike Shaw, the director of EMEA ad sales at Roku.Shaw discussed Roku's commercial strategy more broadly. He chatted about where Roku sits within the wider CTV ecosystem, how it's working with retail media partners, innovations it would like to help drive in measurement, and how the TV market is changing to become more data-led and programmatic.Highlights:1:37: What will define the future of TV advertising?5:00: Growth and growing pains in CTV9:09: How to use data for brand and performance alike14:20: Linking CTV with retail media and driving innovation amid 'democratisation' of TV20:38: How Roku aims to grow market share in Europe: using TV OS for incremental reach26:36: The future of FAST and bundling amid subscription fatigueRelated articles:How Roku is piecing a fragmented TV landscape back together — with Tom PriceRoku launches FAST channels in UK marketHowdy confirms Roku's growing interest in subscription streamingRoku eyes app bundling opportunity as next-gen aggregator---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown jewel of CTV, how the YouTube TV-Disney controversy unfolded, and the role AI will play in the future of the channel. Plus, Scott makes Eric's day by de-aging him.

Science communicator and bat expert Dan Riskin talks to Andrew Carter every Wednesday at 8:20.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

„Kein Mensch schaut mehr Fernsehen!“ Nun ja – schon, aber eben anders als früher. Welche Chancen dieser Wandel mit sich bringt, erklärt Dir unser Referent Julius Müller in unserem Webinar „ATV & CTV – der direkte Weg ins Wohnzimmer“. Dabei geht es zunächst um die grundlegende Frage, was ATV und CTV eigentlich bedeuten. Julius zeigt Dir, die großen Player im Bereich Bewegtbild. Er beleuchtet, wie sich Netflix, Prime Video und Co. im Vergleich zu klassischem TV oder Kino positionieren. Er veranschaulicht die technischen und gestalterischen Möglichkeiten. Außerdem zeigt er auf, welche Kostendimensionen eine Rolle spielen und wie Du ATV und CTV in Deiner Kampagne einsetzen kannst. Ob als Alternative oder Ergänzung zu Social Media, Online-Video oder Display. Wenn Du verstehen möchtest, welche Möglichkeiten Bewegtbild heute bietet, ist dieses Webinar genau das Richtige für Dich. Wir freuen uns auf Deine Teilnahme! Das wirst Du nach dem Webinar gelernt haben - Lerne, wie sich das Nutzungsverhalten am TV-Gerät verändert hat und welche Chancen daraus entstehen. - Verstehe, was hinter den Begriffen ATV und CTV steckt und wie sie technisch funktionieren. - Erhalte einen Überblick über die aktuelle Marktsituation und die wichtigsten Player im Bewegtbildbereich. - Entdecke, welche Ziele sich mit ATV und CTV erreichen lassen und wie Du sie erfolgreich in Deine Kampagnen integrierst. Für wen ist dieses Webinar? - Mittelständische Unternehmen - Verantwortliche für regionales Marketing - Social Media Frustierte - Marketing-Entscheider - Media-Einkäufer

Canada's first cargo of LNG set sail from Kitimat, British Columbia, on June 30, 2025. This week on the podcast, Chris Cooper, President and CEO of LNG Canada, joins us to reflect on that milestone, walk through the project's progress, and share his view of Canada's long-term LNG opportunity. Jackie and Peter asked Chris a wide-ranging set of questions, including: What was going through your mind as the first carrier departed? What does the workforce on-site look like today, and are workers living locally or in camps? What are the practical logistics of bringing LNG tankers in and out of the facility and navigating the Douglas Channel? Is the plant operating at full capacity yet? How would you characterize the current level of support from the B.C. provincial government? How significant was Prime Minister Mark Carney's trip to Asia to sell Canada's potential for LNG growth, and what did it mean to see LNG Canada Phase 2 included among the projects that were referred to the Major Projects Office? Finally, how does Canadian LNG stack up against other global supply sources, and what do you see as the outlook for worldwide LNG demand? Content referenced in this podcast:Steven Guilbeault Speaks to CTV's Power Play with Vassy Kapelos (December 4, 2025) Clean Prosperity study that the Federal-Alberta MOU can unlock $90 billion in low-carbon investment if governments follow through (December 4, 2025) Photos of the LNG Canada work camp at Cedar Valley Lodge Shell LNG Outlook 2025Please review our disclaimer at: https://www.arcenergyinstitute.com/disclaimer/ Check us out on social media: X (Twitter): @arcenergyinstLinkedIn: @ARC Energy Research Institute Subscribe to ARC Energy Ideas PodcastApple PodcastsAmazon MusicSpotify 

Dans ce nouvel épisode d'Insight, nous recevons Kevin Taulera, co-fondateur de Supply Finder. Nous revenons avec lui sur la manière dont sa plateforme, lancée en 2025, accompagne les traders et acheteurs médias pour simplifier et optimiser leurs campagnes programmatiques. Entre transparence, efficacité opérationnelle et nouvelles technologies, il nous explique pourquoi la programmatique reste un levier clé malgré un marché de plus en plus complexe. Comment les équipes média peuvent-elles s'adapter à la fin des cookies, à la montée du retail media et de la CTV ? Quels indicateurs suivre pour mesurer la performance au-delà des impressions et des clics ? Jusqu'où l'intelligence artificielle peut-elle intervenir sans remplacer le rôle des humains ? Et surtout, à quoi ressemblera la programmatique dans 3 à 5 ans ? Kevin nous répond !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Le thème du jour : CTV, FAST, SVOD : le nouveau mix média des annonceurs.On décrypte comment les annonceurs construisent aujourd'hui leur nouveau mix média entre télévision et vidéo connectée.Comment les agences s'y retrouvent dans un paysage aussi fragmenté ?Comment repenser la couverture utile et la complémentarité entre TV et CTV ?Comment la donnée transforme-t-elle la planification et l'achat vidéo ? Pour en discuter, j'ai le plaisir d'accueillir : Antoine Aillot de HeroïksEric Boyer de CospiritEmmanuel Crego de Values Media Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

It's time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We're offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11's Data Suite before the year ends.Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That's exactly the concept we dig into today as we explore the opportunities inside connected TV and why it's becoming a must-have in every marketer's media mix.We're joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms. Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening. In This Episode:- What NextRoll does now: the evolution- How NextRoll handles attribution on social platforms- Why AI-driven budget optimization is necessary- What is CTV and why is it exploding?- CPM shifts in CTV targeting - Targeting and retargeting CTV ads across devices - Real-world CTV results- What marketers must know for 2026Mentioned in the Episode:AdRoll / NextRoll CTV case studies Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Vibhor Kapoor:Website: https://www.adroll.com/ LinkedIn: https://www.linkedin.com/in/vibhor Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

In this episode of Marketing Operators, Cody and Connor break down how growth teams are rethinking measurement heading into 2026 - especially the rising importance of brand tracking. They discuss why click-based attribution alone no longer works, how incrementality and geo tests fill in the gaps, and why tracking awareness, consideration, and “future demand” is becoming essential.Then they're joined by Austin Santino, Client Development Manager at Tatari, and Jonathan McKenzie, Co-Founder of Turtlebox. Jonathan shares the brand's unique origin story - four best friends building a rugged speaker for their sailboat before realizing it could become a business. Austin breaks down how Tatari has helped Turtlebox validate audiences and content through high-signal CTV testing and confidently expand into larger live-sports and linear placements. Jonathan also shares how Turtlebox is aiming to move from fast-cycling, performance-style creative toward more intentional, long-form storytelling as the brand matures.This episode delivers the frameworks, tactics, and operator-level insights you need to sharpen your measurement strategy and scale your TV investment with confidence.Tatari: https://www.tatari.tv/?utm_campaign=29640555-Operators%20Podcast%20Nov%20%2725&utm_source=podcast&utm_medium=operatorsIf you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:06:32 - Implementing Brand Tracking00:20:45 - The Value of Earned Media Value (EMV)00:35:26 - Turtle Box Audio: Origin Story and Product Differentiation00:48:11 - TV Content Strategy00:58:25 - 2026 Planning and The "Small Bets" Philosophy for FoundersPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

We discuss our launch of PitchLab and the continued rise of indie agencies, the looming presence of Cannes, and the creativity challenges in retail media and CTV advertising. This week's special guest is Joe Evea, SVP Advertising and Retail Media EMEA at Titan OS, which this week announced it had raised €50 million in Series A funding, in a round led by Highland Europe.We discuss the creative potential of CTV, such as the TV Home Screen, the chaging needs and demands from the buy side, and the vital of proving incremtality. "We work with a agency which spends a lot of money on Netflix but they're only buying 30% of the Netflix customers on our devices because only 30% buy into the ad tier," he pointed out. "We're able to use data to enable them to reach the other 70% and that incrementally is very important. But we need more focus on the creative. It's great that. you've got incremental reach but how can you use the medium to create advertising that really resonates and I think that will be a major discussion point in 2026."And with Christmas starting to hit, we discuss the critical role of industry socialising in building and strengthening the relationships the drive this industry. "We're doing team-focussed meetings at agencies more and more now and this is so much more efficient and productive," said Evea. "We've even started taking a TV into agencies to demonstrate the home screen and it's really working."

Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world -- and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters! Learn what "context" really means for advertisers (spoiler: consumers don't experience media in silos), how the collapse of some Regional Sports Networks has created opportunities for local advertisers, and why "smart curation" is more than an industry buzzword. But it's not just the small business that needs to adapt: it's agencies and brands, too. Peter breaks down what full-funnel capabilities now available to SMBs—from maxing out brand awareness across Premion's 210 DMAs, to measurable sales transactions, tapping 1st and 3rd party data.  And, as we gear up for playoff sports, he reminds us how technology has leveled the playing field and that local advertisers can get in the game, too! So, sports puns are pervasive in Episode 44 since part of our conversation is about Premion's new(ish) programmatic options to enable more inventory for all in live sports. Talk about a “game changer...!” Understand how local car dealerships and furniture stores can now leverage the same targeting, data, and attribution tools that Fortune 500 companies use, all while reaching their specific communities with precision. But for everyone, it's key to understand the importance of creative in driving outcomes, and omnichannel strategies (because yes, we're all scrolling during halftime), and why advertisers need to embrace data-driven decisions over personal platform preferences. "The first thing to realize is that big tech has leveled the playing field for local advertisers..." Whether you're a media buyer, agency leader, or local business owner trying to navigate the CTV landscape, this conversation delivers practical guidance on inventory, data, and measurement—the three pillars every advertiser should evaluate when choosing a CTV partner. Bottom line? The local advertising opportunity in streaming TV has never been bigger—but only for those willing to adapt, measure outcomes over impressions, and follow consumers wherever they are. Key Highlights [01:15] CTV's double-digit growth, challenges and opportunities for advertisers [02:14] What Premion does – Nine years of helping local advertisers navigate CTV [03:33] Leveling the playing field – Educating SMBs on using the same tools as national brands [05:25] Challenges and Strategies for Outcomes in Omnichannel Advertising [08:26] Tools and tactics – First-party data, pixels, attribution, and what SMBs need to track [10:48] The role of creative – Sequential messaging, AI tools, and "message to market match" [12:52] How Premion's programmatic access to sports inventory is opening doors for local advertisers [15:39] Smart Curation Explained and Full Funnel Options in 200+ markets [20:22] The dynamic nature of live sports – Why planning can be tricky but opportunity is massive [21:45] What to look for in a CTV partner – Hint: Inventory, data, measurement (plus the TAG seal of approval!) [23:41] Emerging Trends and AI in Advertising Connect with Peter Jones and Premion Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! 

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Vinod Kashyap, Chief Product Officer at Digital Envoy. They discuss the company's new measurement product, LocID, a geolocation identifier for the CTV space. The conversation also covers the following topics: - Progress in the Internet of Things (IoT) space - IP addresses and challenges around volatility - LocID's role in measurement and attribution - The SME opportunity in CTV - The challenge of VPNs for the streaming industry - Digital Envoy's approach to AI

Jeff Greenfield is an entrepreneur, advisor, and disruptor with three decades of strategy, growth, and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics, which is a 'cookie-less' attribution & measurement solution that enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets. 

On today's special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for streaming and CTV. EMARKETER Principal Analyst, Nate Elliott, hosts a panel with Caroline Giegerich, VP, AI, Interactive Advertising Bureau (IAB); Todd Feitlin, VP, Creative Lead, One Horizon, and Jonathan Watkins, Head of Optimization, tvScientific. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

Summary:This week on Next in Media, Mike Shields talks with Erick Opeka, President & Chief Strategy Officer at Cineverse and board member at the startup Micro Co. Opeka breaks down how short-form “micro-dramas”—already attracting hundreds of millions of daily viewers in China—are taking shape in the U.S. and why they could become a $20 billion category.He explains how Cineverse's 22 streaming services, proprietary Matchpoint technology, and deep ad-tech stack position it to lead this wave. From Quibi's missteps to AI-driven efficiencies, Opeka shares how the next generation of vertical video could transform storytelling, advertising, and the very idea of television.⭐ Key Highlights

Elderly intoxicated people pay 33% more attention to ads than sober viewers but remember half as much. That's just one reason why optimizing solely for attention can backfire spectacularly.This week, Elena, Angela, and Rob are joined by Marc Guldimann, CEO of Adelaide. Marc explains why Byron Sharp is right about attention being wasteful when misused, but wrong about dismissing it entirely. The team explores how attention should measure media quality, not creative sensationalism or audience manipulation.Topics covered: [01:00] Why optimizing for maximum attention creates unintended consequences[06:00] Where Byron Sharp gets attention metrics right (and wrong)[13:00] The problem with legacy verification companies' attention metrics[18:00] How Adelaide rates media quality like a credit rating agency[23:00] Why cost-plus agency models create perverse incentives[28:00] YouTube podcasts and premium CTV as today's best media bargains  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 The Media Leader Article: https://uk.themedialeader.com/sharp-is-right-chasing-fleeting-attention-is-a-waste-of-money/Marc Guldimann's LinkedIn: https://www.linkedin.com/in/guldi/Adelaide Metrics Website: https://www.adelaidemetrics.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode Julie M. Green discusses her experiences as a mother and a writer. Julie shares her journey of discovering that both she and her son are autistic, discussing the challenges and the learning curve involved with raising an autistic child in a time when information and resources were limited. She touches on her diagnosis process, the isolation she felt, and the eventual realization that understanding her own autism helped her better parent her son. Julie also discusses her book 'Motherless,' which provides a raw portrayal of her life, parenting, and navigating a world not always accommodating neurodivergent individuals. The conversation highlights the importance of empathy, advocacy, and the nuanced understanding of autism, touching on themes of personal growth, family dynamics, and the ongoing struggle for acceptance and understanding. In this episode, we talk about:00:00  Welcome and Coffee Talk00:50  Journey to Diagnosis01:12  Mother and Son's Early Challenges02:03  Navigating Autism in the Early Years03:17  Personal Reflections and Realizations05:23  The Impact of Diagnosis08:59  Parenting and Advocacy20:52  Community and Support23:26  Family Dynamics and Acceptance26:31  Advice for Moms Seeking Diagnosis27:31  Dealing with Ignorance and Expectations28:36  The Journey of Writing a Memoir30:07  Parenting and Isolation in the Autism Community32:07  Balancing Personal and Public Life32:49  Teenage Reactions and Identity35:27  The Cathartic Process of Writing36:39  Hopes for the Book's Impact44:30 Navigating Publicity as an Introverted Author45:59 Final Thoughts and ReflectionsIf you found Julie's episode informative and inspiring, please don't forget to subscribe and share this episode with another fellow badass mom or someone who you feel would benefit!Connect with Julie: Instagram: www.instagram.com/Website: https://juliemgreen.caThe Autistic Mom | Julie M Green | SubstackJulie is the author of Motherness, A Memoir of Generational Autism, Parenthood, and Radical Acceptance which was recently named one of Audible's #BestOfTheYear for 2025.Her work has appeared in the Washington Post, Globe and Mail, Huffpost, Parents, Chatelaine, CBC, Today's Parent, and more.Julie has appeared on various shows and podcasts, including CTV, BBC Radio, Sirius XM, Global News, CBC Radio, HuffPost Live, and more. Make sure to subscribe so that you never miss an episode.FOLLOW US:Instagram: www.instagram.com/theabmpodcastFacebook: www.facebook.com/theabmpodcastTikTok: autismforbadassmomsYouTube: autismforbadassmoms 

Interview with Matthew Collins   Matthew Collins is a Los Angeles-based hairstylist and entrepreneur. With a career spanning more than 17 years, Collins has perfected skills such as barbering, cutting, coloring, and balayage, and now specializes in celebrity hairstyling for events, award shows, runway shows, editorials, and beyond.  Collins' celebrity clientele includes Gigi Hadid, Karlie Kloss, Cindy Crawford, Kristen Stewart, Kristen Bell, Mandy Moore, Bryce Dallas Howard, Camilla Mendes, Sophia Bush, Stella Maxwell, and Joey King. His work has been featured in publications such as Vogue, Vanity Fair, ELLE Canada, Harper's Bazaar, Wonderland, and InStyle.  His television work includes serving as the hair expert on CTV's “The Social”, “Celebrity Style Story,” and “Etalk” in Canada. Collins is currently the Global Styling Brand Ambassador for DYSON and was awarded L'Oreal Professional's ‘Canadian Runway Stylist of the Year.'  He also co-founded Scrungee, a hair tie that combines style and function, and The Good Ones, an advanced beauty training academy. Links: https://thewallgroup.com/artist/matthew-collins/?work-c=Red+Carpet  https://www.instagram.com/matthewstylist/ News from TheTease.com: https://www.thetease.com/can-christmas-decorations-be-cunty-john-novotnys-tree-says-yes/  https://www.thetease.com/the-mlb-just-made-hair-wellness-cool- with-nutrafol-and-heres-how-you-can-leverage-it/   More from TheTease.com   Instagram: https://www.instagram.com/readthetease/ (readthetease) Instagram: https://www.instagram.com/volumeupbythetease/ (volumeupbythetease) Instagram: https://www.instagram.com/kellyehlers/ / (KellyEhlers) Instagram: https://www.instagram.com/eljeffreycraig/ (eljeffreycraig) Web: https://www.thetease.com (TheTease.com) Email: VolumeUp@TheTease.com   Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.   Thank you to the team who helped create our theme song. Show them some love and check out their other work! •Josh Landowski https://www.instagram.com/josh_landowski/

Dr. Laura welcomes Dr. Shahana Alibhai, a TEDx speaker, bestselling author, family physician, and medical director of The Foundry Abbotsford, to the show to talk about her book, Feel Better, and the need for more focus on mental health, especially for youth. Dr. Shahana points out that medicine is very focused on illness, on diagnosing disease and offering treatment, whereas mental health requires holding space for belonging, acceptance, and mattering. She and Dr. Laura explore what it takes to navigate emotions and thrive in life.The proceeds from Dr. Shahana's book sales go to support youth mental health agencies, and she drew on her own experiences with postpartum OCD and the reluctance she felt, as a physician, to seek professional help. Dr. Shahana and Dr. Laura explore the coping mechanisms we turn to and whether they're useful long-term, the benefits of being open about our emotional states, and the lessons in Feel Better. Dr. Shahana likens understanding others to envisioning an invisible chalkboard above them listing what's really going on in their lives, the parts we don't automatically see. This is a beautifully authentic conversation that sheds light on the reality of what emotional struggle is, how to cope with stress and anxiety, and how to prolong the joy we seek.“Does it come as a friend and leave as a friend, or does it come as a friend and leave as an enemy? … Vaping, substances, alcohol, the list goes on and on. Comes as a friend. Of course it works. It works oftentimes. Leaves as an enemy. It takes more from you than you want.” - Dr. Shahana AlibhaiAbout Dr. Shanana Alibhai:TEDx speaker, bestselling author, and powerhouse in the field of emotional health. As a dedicated family physician and Medical Director at Foundry Abbotsford—British Columbia's largest youth health centre—Dr. Shahana has made it her mission to empower others with the tools to navigate their emotional well-being.Her debut book, Feel Better, endorsed by the legendary Mel Robbins, soared to #1 in and Parenting on Amazon. A sought-after speaker, she has worked with top organizations like Yale University, UBC, Scotiabank, and Remax, bringing clarity to the crucial connection between emotional and mental health.Dr. Shahana's insights have captivated audiences on major media platforms, including CTV and Global, and her wisdom has even made it to Hollywood—the quote, “We do not suffer from a lack of joy, simply a lack of recognizing it”, was handpicked for an award-winning planner gifted to celebrities at the Oscars. She has also been featured in Medium - Authority Magazine, where she shared her expertise on emotional resilience and well-being. In recognition of her impact, she has been nominated for the prestigious 2025 YWCA Women of Distinction Award.Passionate about education and outreach, she created the groundbreaking "Think Like a Doc" program, where students step into the shoes of a physician, learning about both their physical and mental health. She has also contributed to global mental health initiatives, volunteering her time to support communities in developing nations like Nepal.Beyond her work in medicine and advocacy, Dr. Shahana is a proud mom to three energetic young boys who keep her on her toes and continuously teach her the true meaning of patience, resilience, and joy. Balancing a thriving career with the beautiful chaos of motherhood, she brings a refreshingly real and relatable perspective to her audiences.When she's not on stage, in the clinic, or chasing after her little ones, Dr. Shahana serves as a National Accreditor for the College of Canadian Family Physicians and has been a mentor in the UBC Faculty of Medicine Residency Training Program. Her TEDx talk, "Emotional Literacy for Better Mental Health", has resonated with thousands, cementing her as a leading voice in the space of well-being and resilience.With a unique ability to blend science, storytelling, and real-world strategies, Dr. Shahana leaves every audience inspired, informed, and ready to feel better. Resources:Website: DrShahana.comLinkedInYouTubeInstagramBook: “Feel Better” by Dr. Shahana Alibhai, MD Learn more about Dr. Laura on her website: https://drlaura.live“I Wish I'd Quit Sooner:  Pre-orders: Practical Strategies for Navigating and Escaping a Toxic Boss” by Dr. Laura Hambley Lovett - Pre-orders and AmazonFor more resources, look into Dr. Laura's organizations: Canada Career CounsellingSynthesis Psychology Pre-order Dr. Laura's new book today: I Wish I'd Quit Sooner: Practical Strategies for Navigating a Toxic Boss Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As mobile marketers head into another year of rising costs, shrinking signal, and fiercer competition across search and social, one performance channel keeps gaining momentum where few expected it: connected TV. What used to be dismissed as “just a brand play” is now becoming a measurable, high-intent driver of installs and in-app actions — especially when powered by OEM data. In this App Talk special of the Business of Apps Podcast, David Murphy sits down with Kaitlin Stebbins, Mobile Growth & Performance Media Lead at Samsung Ads, to unpack what CTV can really do for app growth. Kaitlin breaks down how Samsung's unique data layer, measurement integrations, and precision targeting are helping mobile marketers reach new audiences, hit their KPIs, and diversify beyond the crowded Meta-Google-TikTok triangle. You'll hear why CTV is no longer an upper-funnel luxury, how Samsung connects exposure to mobile conversions, and why even allocating 5–10% of spend can unlock incremental users that traditional channels miss. If you're rethinking your performance mix for 2026 — this conversation is your roadmap. Today's topics include: Why CTV is no longer just brand awareness and how it now drives installs and in-app actions. How Samsung Ads leverages OEM data to deliver precise, performance-focused targeting. Why mobile marketers should diversify beyond search and social to reach higher-value audiences. How CTV measurement works, including IP-based attribution through mobile measurement partners. What success on CTV looks like, from KPI alignment to full-funnel performance across TV, mobile, and web. Links and Resources: Kaitlin Stebbins on LinkedIn Samsung Ads website Business Of Apps - connecting the app industry Quotes from Kaitlin Stebbins “The idea that CTV can't drive performance is a big misnomer — we've been working with direct-response advertisers for years, and it absolutely drives action.” “CTV reaches a completely different audience than social — older, higher-income, and far more likely to take meaningful action after seeing an ad.” “Lean heavily into CTV in 2026. Your big, beautiful creative deserves to be seen on the largest screen in the home — served to the right person at the right time.” Host Business Of Apps - connecting the app industry since 2012

Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies across linear, streaming, and walled gardens. Expect practical examples, a clear case for audience first buying, and a candid look at what happens if the industry stays locked to legacy metrics. Takeaways TV works, but modern measurement must prove business outcomes instead of just delivery. Advanced audiences reduce waste and can lift sales by focusing on the right households. Cross channel measurement is essential now that viewing and spend are split across many platforms. Third party validation matters because platforms grading their own homework limits trust. Dual currencies and clean room matching are messy today, but they create price flexibility and innovation. Chapters00:10 Ari sets up the shift from impressions to outcomes in CTV measurement. 02:16 Jenny explains why TV is a really emotional video and why that still drives results. 02:59 The conversation moves to tying fragmented channels to real KPIs like sales. 04:11 Jenny argues that advanced audiences beat demo buying for most brands. 05:18 Examples show how deep audience targeting can go, from retail intent to pharma switching. 10:53 Walled gardens and the need for independent measurement come into focus. 12:48 Dual currencies are framed as painful now but necessary for the market to progress. 15:14 Jenny warns that unstable metrics could wipe out long tail networks. 18:02 Real time optimization in TV is closer than most marketers think. Learn more about your ad choices. Visit megaphone.fm/adchoices

The CTV is under fire after platforming the head of the Khalistani movement's Sikhs for Justice. After a wave of Class 1 truck driver accidents, Alberta vows to “close the loophole” which allowed commercial truck drivers to wreck a truck at one company and begin driving for another without disclosure. A new study found that over 23,500 patients have died while waiting to access both critical and non-essential healthcare services last year. Tune in to the Daily Brief with Cosmin Dzsurdsza and Clayton DeMaine! Learn more about your ad choices. Visit megaphone.fm/adchoices

What really scales a modern brand: product or performance? From Marketingland 2025, Ari Murray sits down with growth powerhouse Stefani O'Sullivan (STAUD, Savage X Fenty, Moda Operandi, Chanel) for a deep dive into how today's most resilient brands actually grow. Stefani breaks down the truth behind two very different paths: Product-led growth (STAUD, RHODE, category disruptors) and Marketing-led growth (DTC engines powered by paid media). They unpack: > The real tradeoffs between product-first and performance-first models > How product intuition, merchandising, and customer feedback shape long-term equity > When to expand into CTV, OOH, retail media, and how to know it's actually working > Why consistency matters, but context matters more Whether you're leading a growth team, scaling your first brand, or rethinking how product and performance should truly work together, this conversation will challenge your assumptions…and reveal why the smartest path to scale might not be the one you expect. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out.  Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Stefani: LinkedIn: https://www.linkedin.com/in/stefaniosullivan/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when technology, media, and purpose collide? We sit down with Alex Wagner, Director of Strategic Initiatives at Magnitude of Change, to explore how a research-led, values-driven media consultancy turns attention into action for public health and social impact. From the early pandemic days supporting the California Department of Public Health to statewide work on the 988 Suicide and Crisis Lifeline, Alex reveals how data, empathy, and behavior science come together to reach people at the right time and place.We dig into the mechanics of meaningful campaigns—paid search and social tuned for help-seeking, streaming audio and CTV built for trust, and digital out-of-home that meets people in their daily paths. We also talk about the rigor behind the work: qualitative and quantitative research, community-informed creative, and the governance standards that come with certified B Corp status and membership in 1% for the Planet. Welcome to the Agency for Change podcast.Connect with Alex and Magnitude of Change at: ·       Email Alex – alex.wagner@magnitudeofchange.com·       Website – https://www.magnitudeofchange.com/

On today's special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how content, and offers work for different demographic cohorts. Principal Forecasting Writer, Ethan Cramer-Flood, hosts a panel with Amanda Corral, Senior Director, Paid Media Strategy at PepsiCo, Nydia Sahagun, Head of Marketing Strategy & Innovation, Primary Care Organization at Humana, and Todd Segall, Senior Director of Media Sales at Verve.  Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

On today's special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and measuring their impact. EMARKETER Senior Analyst, Arielle Feger, hosts a panel with Shruti Khatod, SVP, Growth Marketing and Media Strategy at Nutrafol, and Benjamin Vandegrift, VP, Measurement Strategy & Innovation at the Video Advertising Bureau. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

Show Resources Jack Caspino's LinkedIn profile - follow and connect! Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Rate/Review Contact us with any questions, suggestions, or corrections! Summary In this episode of the LinkedIn Ads Show, AJ is joined by Jack Caspino, founder of ContactLevel, to dive deep into one of the most powerful – and misunderstood – tools in your LinkedIn arsenal: data enrichment for list uploads. We break down exactly how Jack is turning 40% match rates into near-100% by enriching B2B contact lists with consumer identifiers, then syncing those hyper-accurate audiences across major platforms to reach the same people everywhere for less. You'll hear a real-life case study from one of our clients, smart tactics for making the most of very small audiences (like duplicating campaigns to reset CPMs, using Thought Leader Ads and boosted posts, and layering in LinkedIn Audience Network and CTV strategically), plus a peek into ContactLevel's CRM integrations, workflow automations, and upcoming roadmap. We also kick things off with important LinkedIn platform updates you need to know—recent delivery issues with manual bidding, ad personalization, multi-format campaigns, dwell time changes, and the new campaign/ad set naming. Listen to learn how to see your own enriched match rates in action. Transcript For the full show transcript, see the show notes page here: Episode 166

On today's special edition podcast episode, EMARKETER Senior Analyst, Ross Benes, unpacks the key trends driving the evolution of steaming and CTV. Afterwards, Ross welcomes Kim Marchan, Head of Agency Development at StackAdapt, to discuss how data, AI, and programmatic innovation are driving efficiency, transparency, and creative opportunity in CTV. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER