Podcasts about CTV

Part 2: Dr. Phil sits down with Roshin and Tyler, whose extraordinary true story has captivated millions online. At just 13 years old, Roshin fled an abusive home to survive. Unbeknownst to her, a police officer named Tyler was part of the search team that night. Fifteen years later, they reconnected while working together at the sheriff's department, fell in love, and got engaged. In this powerful episode, they reveal the harrowing details of Roshin's escape, her struggles in foster care, and the incredible twist of fate that brought them together, proving that hope and healing are possible even after the darkest chapters.Thank you to our sponsors:NMLS 182334, https://nmlsconsumeraccess.org APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 888-841-1319, for details about credit costs and terms. Or https://americanfinancing.net/PhilChapter: Don't wait! If you're on Medicare or will be soon, reach out to Chapter. Call: (352)-845-0659 or go to https://askchapter.org/ to learn about your Medicare options and get help finding ways to save money.Watch Dr. Phil on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639Google Play: https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Phil sits down with Roshin and Tyler, whose extraordinary true story has captivated millions online. At just 13 years old, Roshin fled an abusive home to survive. Unbeknownst to her, a police officer named Tyler was part of the search team that night. Fifteen years later, they reconnected while working together at the sheriff's department, fell in love, and got engaged. In this powerful episode, they reveal the harrowing details of Roshin's escape, her struggles in foster care, and the incredible twist of fate that brought them together,proving that hope and healing are possible even after the darkest chapters.Thank you to our sponsors:NMLS 182334, https://nmlsconsumeraccess.org APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 888-841-1319, for details about credit costs and terms. Or https://americanfinancing.net/Phil Chapter: Don't wait! If you're on Medicare or will be soon, reach out to Chapter. Call: (352)-845-0659 or go to https://askchapter.org/ to learn about your Medicare options and get help finding ways to save money.Watch Dr. Phil on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639Google Play: https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Traci DeForge, founder of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. She is the creator of the Podcast Management Academy, the industry's only certified podcast manager training program, PodHive, and Co-Founder of the Podcast Professionals Association. Traci hosts the "Growth Accelerator Podcast" and co-hosts the popular "Ask Brien Radio Show" in Los Angeles. She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council.

Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn't there to see it. But in the fast-moving digital attention economy, that's a mistake, says Antonio Gnocchini, chief marketing officer at Diadora.He joins The Big Impression podcast to explain how the iconic Italian brand is reclaiming its spot in the performance market. By leaning into a challenger brand mindset during the Paris 2024 Olympics — without the price tag of official sponsorship — Gnocchini and his team are shifting the focus from nostalgia to high-performance innovation. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today, we're looking at how a heritage sportswear brand carved out its own spotlight at the Paris 2024 Olympics without being an official sponsor. My guest is Antonio Gnocchini, Chief Marketing Officer at Diadora, the iconic Italian brand known for its made in Italy craftsmanship. In the lead of the Paris, Antonio and his team launched a global brand campaign built around Diadora's roster of Italian athletes from Trackstar, Larissa, Yapacino, defensers and speed skaters, all while showcasing innovations like the Atomo Running Shoe. That's the first high mileage running shoe made in Italy in three decades. We're going to break down how Diadora timed its campaign to maximize the Olympic moment, how it differentiates itself from giants like Nike and LVMH, and what this strategy says about building awareness in a crowded high-stakes marketing landscape. So let's get into it.(01:07):Antonio, can you tell us about why the Paris Olympics was such an important moment for Diadora as it sought to elevate its brand name again?Antonio Gnocchini (01:18):So if you are a multi-category sport brand, Olympics is certainly the big event, the main event, your main catwalk of the main show. And you prepare for it for a long time because you need to be in one of the most competitive environment with the best product, competitive athletes. Everything needs to be perfect. And it's also one of those moments in which you can go deeper with attention, with messages. If you are serious about sport and you want to communicate, sport brand values, what you really stand for, it's not easy, especially today in moments in which the attention is not much, few seconds from everybody. Channels are very fast and flattened messages very easily. The Olympics is a moment in which for a few weeks you have the attention. You have people connected and engaged. You have people who care. And so it's a perfect environment to talk again about what you stand for.(02:41):And so going back to the Olympics was a statement to say, we actually are a competitive sport brands, a performance brand, not only lifestyle of it. And so yeah, it was such an important environment for us. Also, these Olympics was maybe one of the first ones that I've seen since I started doing this job when you could see some challengers brands activating and being visible.(03:15):In the past, this was really an event only for main sponsors and official sponsors mostly. Now this is a moment of challengers. And if you find the right way and if you had a good connection with your outlets, you could be doing a successful marketing campaigns and actions.Damian Fowler (03:35):That's really interesting to hear you say that. And I think, and I'm curious to hear your thoughts on this. Is the kind of media environment that we exist in now, does that make it possible for challenger brands to find a way to reach audiences that they otherwise might not be able to find back when it was the main TV channels and big glossy mags, there are more niches now in many ways.Antonio Gnocchini (04:00):There's a very interesting report that Business of Fashion and McKinsey release every year. And the most recent one was a study from McKinsey, which they were showing displaying how the sport market, which was dominated by only few incumbents. And you could see that at Olympics, still today, the most recent one, the usual suspects are dominated most of the sports. But in this past few years, there is a change going on in which incumbents are really under pressure from Challengers brand in the sport industry. They're gaining momentum. Challenges are gaining space, gaining market share, and also visibility. And you can say that maybe this is linked to the explosion of running as a global movement, but it's not only that. Running certainly as contributed, because running is one of those categories that is really extremely democratic. And yeah, sure, track and field main athletes, famous names help, but you can become a successful running brand without having only the most amazing hundred meters runners.(05:37):You can be successful by working in other ways. And you see brands starting to become more visible through running in the sport industry.Damian Fowler (05:47):What's interesting about Diadora is that it has this very significant legacy as a sports brand. I mean, I think back to my childhood when I used to absolutely love Beyond Borg. And as soon as I saw the name Diadora, I remember Borg. And of course there's other soccer legends like Roberto Baggio or Francesco Totti. But in recent years, it's been a little bit maybe eclipsed by bigger brands that you just mentioned. So you're a challenger brand, but you're also a legacy brand. Could you explain a bit more of the context around the history of the brand?Antonio Gnocchini (06:24):If you are passionate about sport, when you land at Diadora and you visit the museum, it is a kid in a candy store. That was my experience at the museum is you could see in real life the objects of desire of your youth. In my bedroom, I had posters of all these heroes and there's a moment, there's a scene in King Richard with Will Smith, in which you hear for a moment in the movie, you hear Venus and Serena Williams coach telling Richard Williams to wait on the Nike offer because the perfect offer for any tennis player at the time was the one Jennifer Capriati was getting from Diadora. When I watched the movie, I was like, whoa. So we wear really the tennis brand and the brand that was in relation with athletes, especially tennis athletes. We were the tennis athletes brand. What happened?(07:34):I think that the brand, the company really focused for few decades on product, product marketing, sports marketing contracts, traditional marketing actions. While in the meantime, other brands, other sport brands have become very sophisticated, very innovative in their marketing strategies, films where Nike's main language and they were exciting product of their marketing department. I think the brand here, the Theodo has been focusing on other things and lost the engagement with consumers globally. And then for a few years, as I was saying, the focus had been really on capitalizing on its legacy and becoming more of a lifestyle brand. But in reality, the market can tell you that if you're not serious about sport, you lose your credibility as a lifestyle of sport brand.Damian Fowler (08:42):Yeah. So the new campaign or the more recent campaign is about reasserting that sports connection. How else would you define the brand as it is now?Antonio Gnocchini (08:57):I think that what we needed to do ... So the first thing that I wanted to do is to prove that the sensation, the feeling that we had was correct. So we run a long and insightful brand health monitor study, and the results of that study was showing that, yes, that we were a legacy brand, people recognized the name, but they couldn't really link it any longer to specific performance product, and they were not buying performance product any longer from the Adora. So we were also associated linked to values like being Italian, but at the same time, it was this idea of romantic Italian, quaint, Italian, traditional. If you want to be successful in sports, you have to talk about innovation, you have to be recognized for your capacity of being a technological advanced company. And so the main effort for us in the beginning was to go back into making sure that our research and development center was up to speed and that the marketing department was capable of telling these type of stories because these stories were in fact very important for our consumer, for our focused consumers, the focus of our target, a younger consumer that wanted to talk about sport, they wanted to be capable also of discovering innovative brand sports.(10:44):So even if we were not one of the main incumbents by being authentic in sport, especially in running and in other categories, by being authentic, we could engage with this young consumers who was interested in discovering new brands that have an innovation angle that was really relevant.Damian Fowler (11:11):Yeah, that absolutely makes sense. I'm interested to hear you talk a bit more about that audience group that you really wanted to reach and the profile of that group. And presumably there's an element of conquesting going on because you've got to get them from some of the bigger names that we've already talked about.Antonio Gnocchini (11:29):Yeah. As I was saying, running has become one of those category, goes beyond just track and field, goes beyond the daily jogger, goes beyond ... It is really something that touches wellness, fashion is playing into running a lot. Everybody is doing running collections today, not just the usual suspects. We wanted to make sure that in this environment in which you had a lot of noise, we could be recognized as authentic, as separate from the noise. So we wanted to talk with a niche and then make sure that that authentic young athlete was putting the mileage out. So it wasn't talking about running, but putting also the miles and the sweat in running. There were those consumers that were scheduling all their weekends around the run, around the race, so the real authentic runner could recognize that we weren't distracted by all this running noise. We were serious.(12:48):So our messages were we run a campaign that is called Normalize iMileage that was directed only to that type of consumers that could recognize the acts and the gestures and the typical struggle of that type of runners. Even if that meant alienating for a little bit a wider audience, because we know that with a wider audience, we had less capacity of rich. We didn't have the muscle for them. But we see today that when you are authentic and strong with that type of niche, that niche creates expansion and creates influence, and then you start to resonate also in other markets and with other type of consumers.Damian Fowler (13:39):Yeah. Can you talk a little bit more about how you set the stage leading up to Paris to build that buzz that's going to resonate across all these different outlets?Antonio Gnocchini (13:51):Yeah. We decided, as you can imagine, getting attention is ex extremely difficult, especially today. The new channels are flattening everything and everything is so few fraction of a seconds between your thumb and in your face, it's very hard to go deeper with messages. And if you want to go deeper, you need to find ways in which you can. And for us, our strategy was, okay, we need to stop their attention, stop their eyes for longer.Damian Fowler (14:35):I'm curious now to see, given the kind of media exposure that you started to establish, how did it play out during and after the Olympics, and how did you capitalize on it essentially?Antonio Gnocchini (14:49):So we monitor during the main events at the Arsenal, we made sure that all the guests and all the people, all the stakeholders of sport were well-informed and also capable of giving the right message out with the proper information. And then we started collecting and amplify this type of information, then feed them also to our partners in the market, retailers, key accounts. All of this helped us make sure that the product was properly displayed and also was selling out in the right moment in time. And by being nimble and agile and fast, we had a great success on this. The content that we had created, we noticed that they were getting a completion rate of 97, 98%. We never had completion rates so high. So we knew that we had something that was resonating. We only needed to be insisting on it and fasting the reaction by feeding athletes, giving the same content to them, and that's it.Damian Fowler (16:08):And you mentioned that 97% completion rate on videos and things like that. That's obviously an important metric. What else did you do to measure brand buzz? And then maybe then how did you connect that to sales?Antonio Gnocchini (16:21):Every year we do a brand study, a brand health monitor in order to understand the feeling and how our values are perceived by consumers. If there is any change in what we're doing that is affecting their point of view on the brand. Then we do social monitoring on a daily base, especially when we post and when we have athletes performing our.com and a good connection with key accounts, get us data on results and how what we do resonates on the market. That's pretty much what keep us informed and get us a good understanding of what we're doing.Damian Fowler (17:05):How did this push around Paris help define the current market right now? And what does it also tell you about where you should build next?Antonio Gnocchini (17:15):It is a confirmation that it is a challenger moment. It is a confirmation that if you establish a conversation with your consumers, you can expand and you can gain market in a market that was completely polarized and dominated by only a few brands. It is also confirmation that if you are authentic, at times, maybe even very vertical in your attack to the market through the category, we don't do every sport. We only are focusing now on few sports, but to do them with authenticity, this is also resonating a lot and you have to be ready for sport moments, which means every sport moment that it's not only Olympics, even minor sport moments, if you're capable of being ready and capitalize on it with your athletes, it's a great tool.Damian Fowler (18:20):You talked about using innovation, being on the cutting edge to reach a new generation of fans, but do you also still infuse that with some of the golden age narrative that Diadora has? Yes,Antonio Gnocchini (18:33):We do. We balance. We try to balance the messaging in that sense, but I think what I've learned in this past few years here is that this is no longer the sneaker culture generation where you could go and have long session and education and talk about the history of that specific model, and you would have this passionate nerd of Sneakers that would then storytell the whole thing to Hollist friends and everybody were buying into it. Everybody was buying into it. I think every time we preach about our history, every time about we try to give lessons, especially the younger generation, it doesn't seem to be interesting and doesn't like it also. But what we see that they like is what they discover. So we have to be ready with the right information. We have to give them a story that is compelling in term of product, in term of innovation, and then let them discover the history behind it, the art, let's say, the origin of the whole story, and where is this coming from?(19:54):So maybe one thing that I'm seeing that it's also a learning is the fact that brands ... I've seen brands just trying to capitalize on the fact that one product story has to be successful because it's linked to this specific moment in time, and you consumers should know about it and should buy about it because of that. It doesn't really resonate to consumer any longer. You need more than that. And so, yeah.Damian Fowler (20:27):I love that. I think it's so interesting to hear you say you can't preach to consumers, but you can allow them the opportunity to discover. I think that's such a great insight. I think that goes for any storytelling, to be honest.Antonio Gnocchini (20:45):I think you're right, but I think it's specifically more valid now in which I believe that you need to have your story perfect and you need to have the details of your story needs to be really well done. People think that you can simply post in every second and be very fast in making sure that consumers will see fresh things every second, digest it very quickly, and then post new ones. Especially for us, this doesn't prove to be right.Damian Fowler (21:24):I had a good guest on this podcast a few editions ago who talked about how brand messaging is in everything, the tactile element of the brand. He used Harley Davidson as an example, it's not just a bike, it's everything you encounter in the showroom, the quality of the materials. And I'm getting that sense when I look at Diadora and the Diadora site that their brand messaging comes through in the product line.Antonio Gnocchini (21:55):This is very true and very valid. Again, if you want to be serious in your relationship, in your conversation with that niche audience, it means that every touchpoint, every single touchpoint needs to tell something about that story, otherwise they will immediately perceive that it's not authenticDamian Fowler (22:21):Any longer. So let me ask you big picture here. So for marketers listening, what's the lesson here that you can tell? You came from Nike, but now you're at Diadora. So you've seen what the big heavyweight brand has done and can do, but what can a smaller brand learn from your experience, I guess, whether it be about future forward channels like CTV or retail media or programmatic or social? Sorry, let me just ask you ask that more simply. What can a marketer learn from your experience trying to market this, bring this brand back into view? IAntonio Gnocchini (23:04):Think the most important thing for us has been to be capable of focusing on doing few things and do them perfectly, or at least as perfect as we could do. You are challenged to be very active and be reactive and also try to capitalize on every single product you have in the line and every sport that is played is an opportunity of doing something. The reality is if you want to start to resonate, you need to establish a valid conversation with your core focused consumers. And to do that, you need focus. And this means also at times being capable of saying no to things that you could be doing or that you get pressure from anybody or everybody in the company to do, and also the pressure from the market many times. Again, let's remember that this was a market in which you were supposed to drop a new product every few weeks, so we don't do that.(24:23):And we try to talk about innovation only when we have real innovation to communicate. And then when you do build an authentic story and a strong story with every touchpoint connected in the right way, this to me proved to be successful.Damian Fowler (24:44):Going back to Paris, that was obviously a huge high watermark for sport last year. As you look ahead to next year, is there anything that's on your calendar that's one of those moments where brand and moment have that synchronicity?Antonio Gnocchini (25:01):Olympics is not something that you prepare the season before. So next Olympics is already something that we are studying, preparing for, sweating about. We have to prepare all our innovations. We have to be ready with the right messaging. We have to find the right athletes, and we have to have a strategy on what type of messages we want to focus on. So LA Olympics is certainly something that we look at and we dream of.Damian Fowler (25:40):Let me turn to the last section here and just ask you some quick fire questions, if I may. One of the things I wanted to ask you is, is there a sports marketing trend that you think is overrated?Antonio Gnocchini (25:51):Maybe there is something that is a bit underrated, which is the fact that some lesser known sport events and maybe not the main athletes, but the local athletes, they are underrated. You can build excellent engaging campaign through those.Damian Fowler (26:17):What matters more in the next five years? Heritage, innovation, or cultural storytelling?Antonio Gnocchini (26:24):If I may try to put them in order, I would say cultural storytelling for me, then innovation and then heritage. If you do cultural storytelling well, I think your legacy, your heritage is probably already well told in there, but I think that you, again, it's a moment in time which I will never stop stressing the fact that you need to be capable in storytelling properly.Damian Fowler (26:57):Is there anything missing in the ad marketplace today that you perceive?Antonio Gnocchini (27:01):Data that goes beyond just the reach of a campaign. And even the reach at times is not really ... And not everything is so perfect and reliable. If you could find a way ... You remember where you were studying marketing and the sentence from Wanamaker, I don't know which half of my money spent is wasted. I go back to that. I've been promised by these new tools and these new digital tools that I will know better, but it seems that to be capable of really reading through the noise and getting valuable data that goes just beyond rich, it's still hard and it's still at times not that reliable. And then the other thing is I see an inflation in the attention economy that makes me think that I need to find new ways and new channels and not only finding great storytelling. The reality is my stories, if I even have a great way of telling, if even when I have a great story, at times I need to change it and distort it in order to be played in these new environments, in new digital channels.(28:40):These channels at times distort the values of my brand, and I want that not to happen. So I need to find better ways and better channels.Damian Fowler (28:55):And that's it for this edition of The Big Impression. This show is produced by Molten Heart. Our theme is by Love and Caliber and our associate producer is Sydney Cairns. And remember.Antonio Gnocchini (29:04):I think the most important thing for us has been to be capable of focusing on doing few things and do them perfectly.Damian Fowler (29:15):I'm Damian, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Part 2: In September 2020 in Westlake Village, California, a speeding SUV struck and killed two young brothers in a crosswalk. The driver Rebecca Grossman claims it was a tragic accident, but she was found guilty of two counts of murder and sentenced to 15 years to life. Now her husband speaks out, sharing her remorse, regrets, and what they say is her truth. Thank you to our sponsors:NMLS 182334, https://nmlsconsumeraccess.org APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 888-841-1319, for details about credit costs and terms. Or https://americanfinancing.net/PhilChapter: Don't wait! If you're on Medicare or will be soon, reach out to Chapter. Call: (352)-845-0659 or go to https://askchapter.org/ to learn about your Medicare options and get help finding ways to save money.Watch Dr. Phil on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639 https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever questioned whether you're actually built for the hard seasons of agency life? When things get messy, unpredictable, or overwhelming, do you wonder if you have what it takes to keep going or if everyone else somehow got a playbook you missed? Most agency owners don't wake up one day and decide, "I'm going to build an agency." They trip into it. One project turns into two, side work turns into real revenue, and suddenly you're invoicing clients without knowing what an invoice number is supposed to look like. Today's featured guest unpacks what it really looks like to build an agency without a roadmap. Through failed partnerships, stalled careers, and moments where quitting felt easier than continuing, he developed the resilience and mindset required to keep moving. Cliff Skelliter is a serial entrepreneur and owner of Launchpad Creative, a design-thinking agency, working across brand identity, video production, and strategy. They blend artistry, functionality, and brand communication to create captivating digital and physical spaces that not only engage and inspire but also reflect the essence and values of the organizations they work with. In this episode, we'll discuss: The Easiest Choice: Leaving his Career and Going All-In on the Agency What He Learned from His Partnership Experiences Self-Belief as the Most Important Lesson for Agency Owners Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. When Going All-In on the Side Hustle is as Easy Yes Cliff didn't grow up in a family of entrepreneurs, and never set out to "start a business." His entry into agency life wasn't strategic, it was reactive. While working an internship at Canadian news station CTV, he saw the ceiling in broadcast media and realized that no matter how talented or ambitious he was, there was a limit to how far that career could go. Meanwhile, he was already getting requests to work on some projects outside of the station. Eventually, the projects kept getting bigger and the people at the station complained Cliff was creating a conflict of interests with his side hustle, as clients chose him, instead of the station, to produce their commercials. It was an ultimatum, and the choice was clear. By then, that "side hustle" was more lucrative and offered more creative control. Plus, it was just more fun. What's important here isn't just how Cliff started—it's what he didn't have. No business background. No sales training. No master plan. Like many agency owners, he learned by doing, Googling, guessing, and occasionally getting it wrong, which is mostly the default path. The danger is assuming everyone else has it figured out, while you're making it up as you go. Agency Partnerships: When They Work and When They Break You Cliff's first business partnership was both formative and brutal. His partner helped get the business off the ground but was dishonest, reckless, and ultimately destructive. While Cliff focused on creative work, his partner handled sales and accounts… and quietly created financial chaos. When the partner disappeared, Cliff was left holding the debt and the consequences. Many agency owners bring on partners not because it's strategic, but because it feels safer. Someone else handles sales. Someone else deals with money. Someone else shares the weight. But if values, ethics, and accountability aren't aligned, the cost can be enormous. Thankfully, Cliff was able to recover from the blows to both the agency's finances and its reputation. He also gave partnerships another chance. The second partnership was different and far more successful. Cliff partnered with someone who combined complementary skills to build a business that lasted nine years. It worked because each person did what they were good at and didn't want to do the rest. Even then, the partnership eventually ended, not because of business failure, but personal life complications. Partnerships aren't good or bad by default; they amplify whatever already exists. Clear roles, boundaries, and shared values make them powerful. Avoidance, people-pleasing, and lack of communication make them fragile. Resilience, Self-Belief, and the Placebo Effect of Entrepreneurship Cliff got important lessons from both experiences, mainly that he's much more capable than he thought. He could handle sales, which is something he doubted for years. Like many agency owners, he assumed you had to be a certain "type" of salesperson or personality to run a business. In reality, you just need to ask better questions and not be afraid of uncomfortable conversations. He also learned he's far more resilient than he gave himself credit for. Most agency owners would testify to the fact that the universe constantly gives you outs. Jobs. Acquisitions. Easier paths. And yet, something in your gut says, "I'm not done." That resilience isn't logical. It's identity-level. Entrepreneurship stops being something you do and becomes something you are. He now understands the importance of believing in himself, even when it seems absurd. Your mind alone can trigger real physical outcomes. When doubt creeps in, remind yourself that belief itself is a lever. Not hype and not manifesting nonsense; just the willingness to keep going when the story in your head tells you to quit. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Flashing back to January 2025 and the first episode of last season, on this week's recall, Jann Arden revisits her conversation with Toronto-based media personality Jax Irwin in her home studio! Jax is known for her wildly popular ⁠"East Coast Cold Calls"⁠ series. Jax and Jann delve into their shared experiences with sobriety, they discuss the unexpected transition from traditional media to the digital world, the joys and anxieties of morning radio, and the surprising connections she's forged through her cold calls. More About Jax Irwin: Jax Irwin is an award winning digital creator & on-air host. Known for blending humour and heart, Jax has become a trusted and familiar figure in Canadian media over her 15 year broadcasting career. With an East Coast gift of gab, Jax has hosted shows across the country including Virgin Radio Toronto's “Virgin Morning's with Adam Wylde, TJ & Jax” along with regular appearances on CTV's The Social, Your Morning, and CTV News. Shifting into the world of social media over the past few years, she has quickly made a name for herself as a versatile content creator and collaborator. Whether she's cold-calling a random phone number on TikTok just for the fun of it, or teaming up with some of North America's biggest brands in commercial campaigns, you can count on Jax's enthusiasm and approach to keep the audience coming back.  Watch Jax & Jann's cold call on ⁠TikTok⁠ or ⁠Instagram.⁠ Follow Jax on socials: ⁠https://www.instagram.com/jaxonair/⁠ ⁠https://www.tiktok.com/@jaxonair⁠ Get access to bonus content and more on Patreon: ⁠https://patreon.com/JannArdenPod⁠ Connect with us: ⁠www.jannardenpod.com⁠ ⁠www.instagram.com/jannardenpod⁠ ⁠https://twitter.com/JannArdenPod⁠ ⁠www.facebook.com/jannardenpod Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Phil sits down with 25-year-old Blake Resnick, the founder of BRINC, to talk about how a teen who loved building drones ended up taking on Chinese tech giants in America's skies. Blake explains how the Las Vegas Route 91 shooting changed everything for him, why he started cold-calling SWAT teams as a teenager, and how that led to his life-saving Lemur and Responder drones now used by major law-enforcement agencies. And former NYPD Chief of Department John Chell joins the conversation to share how critical drones have become to keeping his officers and the public safe, and why he believes every police department in America should be using them. Thank you to our sponsors:NMLS 182334, https://nmlsconsumeraccess.org APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 888-841-1319, for details about credit costs and terms. Or https://americanfinancing.net/PhilChapter: Don't wait! If you're on Medicare or will be soon, reach out to Chapter. Call: (352)-845-0659 or go to https://askchapter.org/ to learn about your Medicare options and get help finding ways to save money.Watch Dr. Phil on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639Google Play: https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mississippi's “miracle” is a literacy glow-up: science of reading, phonics, coaching, early screening, and accountability. A blueprint, not luck. Mississippi went from “dead last” vibes to top-tier literacy gains by sticking to the science of reading: phonics-based instruction, statewide coaching, early screening, and a tough “third-grade gate.” Here's what actually changed and why this “miracle” looks more like a repeatable blueprint for fixing reading nationwide. Thank you to our sponsor:NMLS 182334, https://nmlsconsumeraccess.org. APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 888-841-1319, for details about credit costs and terms. Or https://americanfinancing.net/PhilWatch Dr. Phil on TV (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639Google Play: https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the AdTechGod Pod, host AdTechGod sits down with David Cohen, CEO of the IAB, for a wide-ranging conversation ahead of IAB ALM in Palm Springs. They unpack how AI has moved from hype to real-world application, why the cookie conversation has faded, and what new challenges publishers, brands, and agencies now face as AI becomes the interface for discovery and commerce. David shares candid insights on industry fragmentation, the risks of rushing innovation without standards, the growth areas brands are betting on for 2026, and why effectiveness must replace efficiency as advertising's north star. The episode closes with a look at how IAB ALM is shaping industry priorities and what it means to lead an ecosystem through rapid change. Takeaways AI has shifted from experimentation to real operational and creative use cases across the advertising ecosystem The end of cookie deprecation as the dominant narrative marks a major industry turning point Publishers face both opportunity and existential challenges as AI disrupts search, discovery, and monetization Industry progress is being slowed by legacy infrastructure and a lack of clean, structured data foundations The current AI land grab risks outpacing standards, testing, and alignment CTV, commerce, and creators marketing are the strongest growth areas heading into 2026 Effectiveness, not efficiency or cheap scale, should define success in modern advertising IAB ALM serves as a validation point for industry direction, not a fixed roadmap Chapters 00:00 Welcome & Introduction 01:18 What's Changed Since Last Year's ALM 02:28 AI's Real Impact on Creativity and Personalization 03:55 AI, Data, and the Need for Strong Foundations 05:12 Risks and Concerns Around AI Adoption 08:23 What Agencies and Brands Are Struggling With 10:14 What Brands Are Betting On for 2026 12:22 What David Hopes to Achieve at IAB ALM 14:48 How IAB Sets Its Agenda and Adapts to Change 17:02 Industry Norms That Need a Reset 18:29 How ALM Speakers and Programming Are Selected 21:58 The Future of ALM and IAB's 30th Anniversary 24:25 Leaving the Industry Better Than We Found It 25:06 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave's guest this week is Dave Glaza, Founder & CEO of DIGITS Agency and a retail media pioneer who helped launch Target's original Cartwheel loyalty app.In this episode, Dave and Dave discuss why most retail media budgets fall short, how shopper data can be turned into real commercial outcomes, and what it takes to build a competitive retail media network in fragmented, mid-market environments. They also explore testing versus “tried and true” tactics, the role of CTV and influencers, and how AI-driven product discovery may reshape retail media over the next few years.Connect with Dave on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

It's our first Social in Six episode of 2026! This time our social media manager Emily Harrison is joining Mil to unpack all the latest and greatest from the world of social. First up, they're breaking down what brands need to know about X's ongoing AI image controversy, plus a handful of Instagram updates including: Customise Your Algorithm, an official launch for its new CTV app, and a so-called "likes recession".    Elsewhere, YouTube has a new post format for Shorts, and Mil and Em unpack why Pinterest is increasingly becoming Gen Z's favourite platform.          Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.  

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.In this session, Steve P. Young, Founder of App Masters, shares what's working right now across hundreds of apps — including:✅ 2026's best-performing ad channels (Meta, TikTok, CTV & more)✅ How to combine ASO + paid for explosive growth✅ AI tools and automation that are changing mobile marketing✅ The new rules for creative testing and user retentionWhether you're an indie developer or running a large app studio, this episode will give you the exact strategies, frameworks, and case studies to scale your app downloads and revenue this year.Learn More:Join the App Founder's Community:https://appfounders.co/Use Code: NEWYEAR26 to avail 26% off on annual plansYou can also watch this video here: ⁠⁠https://youtube.com/live/KlYqVGudZpMWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally. Agility requires more than just shifting budgets to the newest channel; it demands a fundamental rethinking of how internal teams collaborate and how technology is applied to the unique environment of retail. Today, we're going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn't quite translate. We'll explore why simply plugging in programmatic tools isn't the silver bullet it's promised to be, how to navigate the internal budget battles between trade and media teams, and what it really takes for AI to deliver on its potential in a retail context. To help me discuss this topic, I'd like to welcome, Dave Simon, President of In-Store Marketplace at ISM. About Dave Simon David Simon, EVP of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace (ISM), is a seasoned ad tech executive with extensive experience driving programmatic advertising growth across mobile app, CTV and web platforms. As former Chief Revenue Officer at Fyber, he led the mobile app ad monetization platform from $100 million to $500 million in revenue before its acquisition by Digital Turbine. His career spans leadership positions at Moloco, Jounce Media, Verizon Media, Vidible (acquired by AOL), Turn, Right Media and Yahoo. Simon specializes in programmatic strategy, marketplace development and bridging supply-demand gaps in retail media advertising. Dave Simon on LinkedIn: https://www.linkedin.com/in/davidjsimon/ Resources ISM: https://instoremarketplace.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Handmaid's Tale is often framed as a warning about America's future but is it rewriting America's past? Author Margaret Atwood has argued that the story reflects real historical patterns.But Dr. Phil and historian and author Danny Stein challenge that claim, arguing the story is pure fiction that misrepresents and attacks America's religious roots.Thank you to our sponsor:NMLS 182334, https://nmlsconsumeraccess.org. APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 888-841-1319, for details about credit costs and terms. Or https://americanfinancing.net/PhilWatch Dr. Phil on TV (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639Google Play: https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As Dish Media's new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today, we're joined by Liam Kristinnsson, head of programmatic partnerships at Dish Media, where he's helping shape how the company connects advertisers with premium audiences across both linear and digital environments.Damian Fowler (00:23):Dish has been pushing hard into the programmatic space. From Dish Connected, it's addressable solution across the ecosystem to Advantage, which links programmatic buying with linear inventory in real time. It's all part of a broader move to bring automation and accountability to advanced TV.Ilyse Liffreing (00:39):We'll talk with Liam about how Dish is tackling fragmentation, what premium really means in a mixed green world, and where the next phase of programmatic growth is headed.Damian Fowler (00:51):So let's get into it.Liam Kristinnsson (00:57):Dish Connected has really revolutionized our product in the marketplace. We've been able to convert an additional four million to five million households into tangible CTV devices across real-time bidding systems across the industry. And it's kind of given us a leg up against some of our more linear competition where we now have full autonomy over our inventory and can enable and provide transparency downstream to any client.Damian Fowler (01:28):That's amazing. I mean, there was a moment there where there was a sort of either all linear or CTV, but this is something that's kind of connecting thoseLiam Kristinnsson (01:38):Two worlds. I think this is the start of the convergence. I know it probably truly started post-pandemic, I would say, but the reality is now that what is perceived as underutilized impression-based audiences are now becoming tangible and kind of overlapping with their traditional legacy linear purchases. And there's much more value to it because we are not enabling people to find attribution in a more roundabout extrapolated way, but we can provide meaningful real time results to third party attribution vendors or measurement vendors.Damian Fowler (02:20):And that brings us to Advantage, which you introduced in May to Power Programmatic and Linear at the same time. Could you tell us a little bit more about that?Liam Kristinnsson (02:30):Yeah. So the beauty of Advantage is it really expands upon what we've already built for Programmatic in Disconnected, but it provides solutions across the whole suite of products we have. Our addressable business can tap into real-time kind of innovations, real-time optimizations against audiences, ensure that we are better delivering across the target audience and finding that incremental reach that in the past may have been next to impossible to verify. And now we have all that inventory in one place. It's kind of like a grocery store when I think the industry has become accustomed to going to a bodega. That's very New York with me, I understand. I like that. But sometimes bodegas have eggs, they have a deli, they might have milk, but they might not always have milk and seltzer and all the little things that you want on a day-to-day basis. And the reality is something lacking when it comes to you being able to actually fill your fridge.(03:35):Now we have all those components that the customer or the client is looking for.Damian Fowler (03:40):Yeah. I like that analogy.Ilyse Liffreing (03:41):It's a good one. Yeah, no, I like that. And now Liam, I'm curious about the advertisers you're working with. Is there a new segment of buyers that Programmatic is really opening the door to here? What is basically your sense of that cohort?Liam Kristinnsson (03:58):Yeah, I think it really has grown overnight programmatic in general, but I think it allows us to have expanded exposure across all clients that are looking for that more meaningful kind of results. I think we are seeing a lot of success in generating a lot of traction across the CPG world, the direct to consumer world. And I think we're finding a nice overlap from a category perspective of what we traditionally looked at as direct IO or addressable business, but maybe not all those brands or clients in maybe like a pharmaceutical vertical would tap or earmark dollars for commitments early in their planning phase. Now they have the liberty and the luxury to find that right audience and enable dollars downstream where we're just not hunting in that lane and now we can kind of, instead of spreading ourselves thin, the technology can enable us to really kind of tap into all those brands, whether it be the CPG or the pharmaceuticals.(05:05):Now on the CPG side, I would double down further. I think because in the linear world, traditionally there's a level of fragmentation when you were to buy linear and you're only getting a percentage of the marketplace. Now the transparency and data that we're passing downstream really changes that, right? Because now these CPG brands are looking to trade off their kind of gross rating points, but kind of understand, all right, am I serving a family that would buy my products? And now we're freeing up the inventory and making it available to those brands that maybe were not always keen on addressable or linear didn't provide enough eyeballs. We're compensating for that with the data we'reIlyse Liffreing (05:49):Providing. Do you have an example of a brand you're working with?Liam Kristinnsson (05:52):Yeah. So I mean, more specifically, even though that wasn't in some of the categories I called out, there was one or two major financial brands that we've been able to elevate our profile quite significantly with and then partner with them around some of their initiatives on the backend. And I think it kind of shows some of the flexibility that a publisher can now provide brands that I don't think they ever associated with a conglomerate or a media company like ourselves.Damian Fowler (06:23):On that point, there is a perception that the space is fragmented and that there's linear here and then there's streaming here. Do you think that that is changing that perception, maybe thanks to some of the work that you're doing?Liam Kristinnsson (06:36):I think that's a lot of our goal. I think that we are simplifying the process and enabling a household or a device level, right? And the device level tends to be at the unique user level and we have the ability to kind of triangulate that and make sure that we're providing good and strong data down to our partners. I think that as a marketplace holistically, I think the fragmentation has changed and I think a lot of that's around some consumer behavior that has changed or specifically around the way consumers are watching more free content or there's pockets where they're not required to provide a subscription. And I think that there's still a gap there and we do have some front porch access to our apps, but we are looking on our end to continue to develop and then enable through Advantage how we can kind of provide those, specifically those returning viewers, that clean look to the advertisers on the back end and really kind of leveraging deterministic data and first party signals to really define that audience more cleanly in some ways that competitors of ours maybe can't do.Ilyse Liffreing (07:53):Overall, how would you describe your measuring the success of these programmatic partnerships?Liam Kristinnsson (08:00):Yeah. So I think that that's a really unique place because that's something that has been our bread and butter. We have our own targeting and attribution team. They've worked very diligently on the direct IO side. I think a lot of the legacy information that they've been able to provide clients and the insights and the ways that we've been able to either cut our inventory or kind of group or the target audiences for these clients have helped demonstrate the programmatic partners the value in not just our audience, which I think is somewhat being underserved because Dish tends to be middle America and maybe they have less apps or maybe they leverage less apps. So they have been underserved. We have a legacy of success around specific verticals and we're able to kind of provide that to these brands. I think the challenge is it's a little bit of a black hole sometimes of how they tie it back to each other.(08:56):And I think there needs to be a little bit more assistance on our end. And by us, I mean the royal we across the industry of like providing some of those insights that I kind of alluded to earlier, whether it's, are we targeting and talking about unique users? Are we looking at success at a household level? And there is some innovation that's required there in the industry, but I think what we're doing is really at the forefront of enabling that.Ilyse Liffreing (09:23):Are there any particular channels that have surprised you in terms of performance or even advertiser adoption?Liam Kristinnsson (09:31):Sure. I mean, I think I imagine everybody talks about the success of sports. Sports has been a real catalyst to the boon of CTV enablement in general, but I think that I'd be remiss not to call out that a lot of our entertainment brands have shined, but not in the ways that traditionally they've been leveraged, right? Even though certain pockets of inventory is not super desirable in the marketplace at times, like news, there are a ton of clients that we've seen a lot of traction there and like pick up incremental success and really drive reach by anonymizing the content that they buy and focusing on the audience.Damian Fowler (10:20):That's interesting. Is there still some resistance to the idea of being around current affairs and news?Liam Kristinnsson (10:26):Yeah. I think I myself came from the website world years ago and I saw firsthand when a certain brand would be next to a certain type of content. And I understand the urgent need to not expose a valuable legacy luxury brand to something that may or may not be bad, right? Yeah. But the reality is often there is a disconnect from the content being consumed and the pod of commercials that's watched, right? Yeah. And while we often, and I'm sure we ... My mother certainly will watch news for hours and hours upon day, which is maybe not healthy for her lifestyle, but I think what's great about it, specifically when she goes to sit down, she is glued in to the TV. And that's something I think that a lot of people are trying to figure out, are people watching? Are they tuned in? Are they walking away?(11:30):And that's the black box of advertising, but I know that people that watch news are glued into the TV and consuming the content between segments. It's kind of like sports, right? Yeah.Damian Fowler (11:43):I think that's true. And I think that's true across all channels as far as I know people reading digital news as well, but I don't want to go off on a massive digression about news, but anyway. But it is fantastic. Can we pull back and look at the big picture a little bit? And we were wondering if there were any precedents or points of inspiration inside or outside of media that inform how you think about programmatic partnerships at Dish?Liam Kristinnsson (12:10):Sure. I mean, I think that back to what I was saying about evolution, I think often in the media industry, we look at things like baseball teams are run today. Not to use a sports analogy. I know you guys are probably sick of them, but- We love sports analogies here. Nelly said the trade death.(12:32):But the reality is these days people want home run hitters. And I think back in the day, that's a little bit of a cyclical history. People always want home run hitters and like big stats, but you win championships with diversity. And I think what partnerships means today is not what it maybe meant 12 or 13 years ago. I think there's a ... We're becoming a world where people, we're all playing Tetris and there's a way to make it all fit together if we cooperate and enable each other. So it's not one size fit all fits all. I think there's a lot of small partnerships and that's good for the competition of the industry and it doesn't take away from the value of these big partnerships. And I think I don't think in my time in TV there's ever been more opportunity there than there is today.Ilyse Liffreing (13:28):Something we often write about at the current is the value of like premium content versus maybe like user generated. For instance, what would you say is the importance of premium and I guess what kind of premium content is most popular? I mean, you brought up sports, but are there any others?Liam Kristinnsson (13:50):Yeah. I mean, I think premium content, I'm sure many people discuss across the course of ad week or just in the industry and in general, how valuable, unique and what's deemed as traditionally primetime TV is. But the reality is it's even more valuable than that because you are in a lot of ways demanding an eclectic audience to watch your spectrum of content and you can't always guarantee that in other places. There is also, sure there's some oversaturation for specific channels and maybe the product that they air, but the reality is it is not what everybody is consuming these days, right? It's Halloween. Everybody can find a bunch of great horror movies or Halloween's coming up, I should say. Everybody could find a bunch of great horror movies across the board, can't always guarantee what is in that content, how glued in they are versus just kind of like, "Oh, it's in season." I think with premium content, specifically around live TV, there's 365 days a year of people competing against each other from a content perspective, but it demands eyeballs.(15:07):And I think we're also starting to see a surprising jump in the youth getting app fatigue, I suppose, that is better enabling that premium content to ensure eyeballs there, but they're paying attention and I cannot stress that enough. In a world of a short attention span, they want to know what's going on and they consumeDamian Fowler (15:28):It. I would almost say it's short form content fatigue to a certain extent. There's something nice about a long form, a game,Liam Kristinnsson (15:41):ADamian Fowler (15:41):Football game,Liam Kristinnsson (15:42):A soccer game, or a movie. To that point, right? I was probably part of the problem with TV from a consumer point of view. I became like a cinephile which didn't help a company's ability to monetize myself, but the more meshed I get into the industry and the more, I don't know, popular I get, the less time I have to go find a film, right? The more time I have to maybe watch a drama about women in New York and I will watch the rerun that I just saw the week before at eight o'clock in anticipation of what's going to happen at nine o'clock, but really because I want to see the reunion or the interview at 10 o'clock, right? So now I'm consuming the same content twice, but I'm even more engaged in the live TV and there's something afterwards that is actually, maybe taped, but it feels live, right?(16:37):Yeah.Damian Fowler (16:37):And that's the proposition that Dish is getting into. I'd want to ask you, how's Dish Media building on the momentum that you've already created?Liam Kristinnsson (16:45):Yeah, I think right now it's what more can we do and how can we keep providing and enabling inventory for the right providers? I think that the assumption in the marketplace for any new product that comes out is, wow, this is it, it's here. 100% of it's enabled. That's never the case, right? It takes a year to ramp up typically for the average product, sometimes as much as three for us. We've been hitting the gas and I think now we're about to go from fifth to sixth speed and really kind of enable our inventory holistically to the marketplace. So for us, it's a little bit of crawl, walk, run from an enablement perspective and with that comes even greater insights into what are they consuming, what's the audience? How do we help define and clean up that audience downstream and then let others maybe do what they do best.(17:45):But we are really in a great position to keep kind of growing that and exposing net new insights about users that I'm not sure everybody's contemplating.Damian Fowler (17:56):Yeah, I'm sure.Ilyse Liffreing (17:57):Very cool. I have a question here about the economy and as you know, and everybody does, it's on kind of shaky ground, you don't know. How do you see spend evolving in the programmatic space at this time?Liam Kristinnsson (18:16):Well, I'm glad you asked that. I think there is marketplace concerns about what is happening on the demand side and a lot of them are valid. A lot of them are maybe being overthought perhaps, but I think there's some rocky roads ahead for specific industries, but it presents a unique opportunity. And I think from a publisher perspective, maintaining the value of inventory and the premium content that they have is absolutely a must because we are going to continue to provide insights and improve products that ultimately will provide better outcomes for backend users. If we kind of enable knee-jerk reactive spend, I think that actually goes against the grain of supply path optimization and increasing outcomes holistically under the guise of potentially lower rates or what have you. But I truly believe that if one category is down, another needs to go up. And I think advertising is like a mutual fund like that where I have lived in Europe in the past and there's a phrase in Scandinavia that like, no matter what happens to our small economy, people will advertise beer because somebody will buy it, right?(19:46):And I think that's much more universal than just in a few select small countries. And I think in a lot of ways we saw that in the pandemic, right? Direct to consumer brands, a lot more variety of entertainment companies or hardware products or TVs were able to kind of put their best foot forward and give the consumer options, right? And I think it's some of their responsibility to provide those options. What we, the publishers can do is enable and ensure they're getting the right results for the content and fitting them in the content or audiences that they really can get the best out of them, right?Damian Fowler (20:28):Absolutely. Okay. We're going to bring this home now with some quick fire questions, right? And here's the first one. What are you obsessed with figuring out right now?Liam Kristinnsson (20:38):Well, this might be a little divisive, but I am obsessed with continuing to improve supply path optimization, but I believe that comes with the slow sunsetting of linear. When I got to Dish, we were still primarily, while our bread and butter was addressable, we were still primarily from a percentage basis, linear, right? Since then, we've completely flipped the script. We are by far and away, mostly impression based. And the reality is I think that we are leveraging too many legacy tools to tell and provide stories on outcomes that are not always as accurate as they should be. We live in a world where transparency is key, maybe not full transparency all the time, but enough transparency where I, the client or brand should be getting a return on our investment or understanding why the audience or the content I was targeting is not working for me.(21:42):And I think that's, those are the pockets we need to start exploring and understanding, not so much the, how do I understand foot traffic on a day-to-day basis, but not convert that to sales when I'm extrapolating out 32 families, right? So that's really, really what I think needs to happen. And I think there's a lot of work to be done there and it's not going to happen overnight, but it starts here and starts with an advantage really.Ilyse Liffreing (22:06):Wow. And why do you think that the slow death of linear, as you said, has to happen for that?Liam Kristinnsson (22:15):I shouldn't say it has to happen. I think there is a time and a place for it, right? I think if I'm going to a bodega and I think I want a soft drink, that's their goal is to make sure that the first thing I think of is whatever the product is, but I think that time and a place is actually creating a lot of noise downstream and creating a lot of challenges for folks on the attribution and measurement side to actually understand and holistically look at their media purchases. And I think it's okay to have gross in terms of volume, ways of looking at how media should be purchased and leveraged, but I believe nine out of 10 clients really, they deserve the insights and the understanding of who is buying their products and how we can figure out how to kind of tie that together and improve into the next year.(23:10):That's how their products are going to build, especially with some of this like in certain categories. There's maybe too many brands or too little, right? Better data will inform beyond individual clients, but it'll enable people to start unique businesses that can compete in an area where there's clearly a lot of eager consumers,(23:35):Right?Ilyse Liffreing (23:36):Very cool. What's one piece of wisdom you'd pass on to other media leaders navigating the shift to programmatic?Liam Kristinnsson (23:43):Yeah. So I hate to say the same thing twice, but if I were to give one piece of wisdom is value your inventory that is going to be the future of your business and there are ways that you can improve your product and enable and improve a third party client or vendor's product, but racing to the bottom for what is happening tomorrow will not enable you next year. And it's a real concern in the marketplace, but my concern is actually twofold that it doesn't actually just hurt publishers, but it ends up ultimately hurting the brands and the people buying the inventory because they are going to receive exponentially more noise, right? And I think that as an industry with a lot of noise, we should really think about like how we can kind of isolate it into, and harness it into, into actual meaningful outcomes.Damian Fowler (24:48):If you could pick one brand that's really nailing programmatic right now, who would it be?Liam Kristinnsson (24:53):Without explicitly calling out a unique brand, but I'll give you two types of folks that are really nailing programmatic. One, I think is second tier auto brands where they are unlocking, and I really think Disconnected plays a great role here. They are unlocking and understanding how they can better access inventory for the right audiences, period. That could be isolating and understanding how I could serve ads from a reach perspective across the city of Des Moines, or it can be somebody looking for blonde-haired men that have two boxer dogs. Secondly, and I think this is part of the paradigm shift across the industry. I think there's quite a number of CPG brands that legacy-wise have really had outstanding success reaching mass eyeballs, whether it's through billboards, radio, traditional linear television. But now again, like they are able to fill a void across the whole ecosystem by getting better, more dynamic insights into the audiences that they're selling to, but also they're actually getting insights, period.(26:13):Retail data, you're talking about? Retail data, yes. And I think if I'm a chip brand, sometimes I want people to know my name first. And that's great. There's a need for that, but eventually you have to start focusing on how you can get money back from that. It's not just about getting your name out there, or it could be diversified. Maybe your name is out there, but now other names have come in, right? Now, how do you leverage the dynamic component of programmatic to diversify your creative and your ability to deliver to the same audience? It'll change the way we think and look at maybe traditional frequency capping or traditional exposure, but now the brand through Programmatic can really lead the new age of creative storytelling and how people understand or change the way people think they know products.Damian Fowler (27:13):And that's it for this edition of The Big Impression.Ilyse Liffreing (27:15):This show is produced by Molten Heart. Our theme is by Love and Caliber, and our associate producer is Sydney Cairns.Liam Kristinnsson (27:22):And remember ... We're also starting to see a surprising jump in the youth kind of getting app fatigue, I suppose, that is better enabling that premium content to ensure eyeballs there, but they're paying attention.Ilyse Liffreing (27:37):I'm Damian. And I'mDamian Fowler (27:38):Ilyse. And we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Digital commerce is shifting fast, and ten big “trends to prepare for” can feel overwhelming. In this conversation, Emma and Hannah Donoghue (SVP, Commerce Intelligence at Flywheel) walk through Flywheel Retail Insights' “Digital Trends to prepare for in 2026” report and translate it into concrete next steps. From agentic commerce and data clean rooms to value cycles, private label pressure, consolidation, and CTV, Hannah explains what changed, why it matters now, and how to build a focused 2026 plan instead of chasing every headline.Read the full "Digital Trends to prepare for in 2026" report here.

Traci DeForge teaches us why podcasting can be one of the most sustainable ways to grow a food blog, create multiple revenue streams and build valuable relationships. Traci, founder of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry's only certified podcast manager training program, PodHive, and Co-Founder of the Podcast Professionals Association.  Traci hosts the Growth Accelerator Podcast, and co-hosts the popular Ask Brien Radio Show in Los Angeles.  She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council. Podcasting is often dismissed as too much work or not visual enough for food creators. In this episode, that assumption gets challenged. Traci breaks down why audio builds deeper trust, how podcasting supports SEO and AI discovery, and why consistency matters more than perfection. If you have ever thought "this sounds great but I don't have the capacity," this conversation will help you rethink what podcasting can actually look like. Key Topics Discussed: Clarity before creation: If you do not know why you are launching a podcast, it will never feel sustainable. Consistency beats frequency: One high quality episode you can maintain is more powerful than weekly content you resent producing. Guesting counts as a strategy: You can build authority and reach new audiences without running your own show. Audio builds deeper trust: People invite podcasts into their kitchens, cars, and daily routines and that matters. Podcasting supports SEO and AI discovery: Audio and video content increase repetition and visibility across search and AI platforms. Food content works without visuals: Storytelling, sensory language, and real life examples make recipes come alive in audio. You do not need fancy gear: A simple microphone and a phone are enough to get started. Connect with Traci DeForge Website | Instagram

Nick Reiner faces charges of parricide, the killing of a parent by their child. It is one of the rarest crimes, and one of the most disturbing because it violates one of the most basic human bonds.Parents are supposed to protect their children. Children are not supposed to fear — or kill — their parents.This video examines the Nick Reiner murder trial, the meaning of parricide, and the warning signs and psychological factors experts say often precede these rare cases. https://www.drphilpodcast.com/https://www.drphilpodcasts.com/ Watch Dr. Phil on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639Google Play: https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_US See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Find YouTube link to watch here:  https://youtu.be/uh99t38qgxw   Shownotes Welcome to the first Programmatic Digest episode of 2026 with Ellen Parker and Manuela Cortez. This is a quick check-in, plus a trader-friendly breakdown of the biggest 2025 shifts and what to watch in 2026. We cover five trends from 2025 (AI everywhere, privacy and cookieless reality, CTV growth, RMNs going more programmatic, and supply quality/transparency). Then we close with three 2026 predictions: curation becoming "default infrastructure," AI as a co-pilot (not autopilot), and multi-identity strategies becoming standard. This episode also includes the 2026 community focus: subscribe to YouTube + the newsletter, confirm your subscription, and reach out if you want to contribute (writing, audio, or guest spots).   Here's What You'll Learn What "AI everywhere" means for traders: less manual tuning, more strategy and interpretation Why privacy-first is still a day-to-day skill, even if cookies hang around longer than expected Why CTV is no longer "experimental" and how measurement expectations are changing Why more RMNs going programmatic changes how you think about signals and audiences What "supply quality + transparency" should actually include (fees, paths, reporting depth) 2026 prediction: curation becomes the baseline (SSP curation vs curation houses vs curation desks) 2026 prediction: AI moves from rules-based automation to agent-style workflows (co-pilot mindset) Why you still need foundations first (know how to do it manually before you let AI help) Subscribe to the Programmatic Digest Podcast on your favorite platform (including Spotify) https://www.heleneparker.com/programmatic-digest-podcast/  Subscribe to the Programmatic Digest YouTube channel: https://www.youtube.com/@programmaticdigest  Join the newsletter and confirm your subscription: https://www.heleneparker.com/newsletter/ Access the Programmatic Training here: https://www.heleneparker.com/library/ No String Attached - MediaMath DSP (including Agent AI Connector): helene.parker@infillion.com Timestamps • 00:00 – Intro: Welcome to the first Programmatic Digest of 2026. • 01:15 – Channel Updates: YouTube growth and the importance of the weekly newsletter. • 03:30 – Hands-on Support: Tips, hacks, and activation-focused support in the newsletter. • 05:45 – Calling for Contributors: Opportunities to host, write, and build industry authority. • 08:20 – The Programmatic Training Library: Combining six years of workshops and courses. • 11:00 – Micro-Workshops: Real-world DSP setup support and "programmatic ninja" coaching. • 13:15 – 2025 Trend #1: AI Everywhere—Automated bidding, optimization, and predictive modeling. • 16:00 – AI for Productivity: Using tools like ChatGPT to simplify industry jargon and workflows. • 19:45 – 2025 Trend #2: Privacy-First & Cookieless—The multiple identity approach. • 22:10 – 2025 Trend #3: CTV and Audio—Moving from experimental to action-driven channels. • 25:30 – 2025 Trend #4: Retail Media Networks (RMN)—New players like Loves Media and Go Puff. • 28:45 – The Value of Diversification: How audience insights drive revenue for traders. • 31:15 – 2025 Trend #5: Supply Quality & Transparency—Demanding log-level data and fee clarity. • 34:00 – 2026 Prediction #1: Curation as Default—SSP curation, Curation Houses, and Desks. • 38:15 – 2026 Prediction #2: AI as Co-Pilot—Moving from "automated" to "agentic" intelligence. • 41:30 – Media Math Agent Connector: Managing campaigns via AI prompts without UI clicks. • 45:00 – The "Rice Cooker" Analogy: Why you must understand manual foundations before using AI. • 48:15 – Advanced Reporting: Tying campaign data to real-world consumer behavior and brand impact. • 51:45 – 2026 Prediction #3: Dual Identity Strategies—Using the Media Math X Graph. • 54:30 – Under the Hood: Investigating "proprietary" tech and demanding the "Carfax" for AdTech. • 57:00 – Final Takeaways: "Grace over Guilt" and putting your 2026 plans into action. • 1:00:15 – Closing Encouragement: Mental and spiritual health for the year ahead   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop    YouTube Keywords programmatic advertising, The Trade Desk, TTD update, OpenPath, SSP, reseller definition, IAB, transaction ID, TxnID, header bidding, prebid, SPO, DPO, supply path optimization, demand path optimization, PMP, curation, publisher ad stack, viewability, ad density, ad quality, InfoLinks, Magnite, AppNexus, Gamera, Programmatic Digest Podcast, Hélène Parker

How Performance-First B2B Marketing Drives Better Results Traditional B2B marketing and advertising are undergoing a major transformation in the age of AI and rapid technological advancement. With shifting market dynamics and budget cuts across B2B organizations, marketing teams are under pressure to do more with less and prove their impact on business performance and revenue growth. How can B2B marketers quickly adapt, demonstrate ROI, and establish a strategic role within their organizations? That's why we're talking to Keith Turco (CEO, Madison Logic), who shares insights and proven strategies on how performance-first B2B marketing drives better results. During our conversation, Keith explored the evolving B2B marketing landscape and explained why performance-first strategies are crucial in times of market changes and budget cuts. He emphasized the importance of data-driven insights to measure ROI, optimize media plans, and tailor messages to specific target audiences. Keith also highlighted the need for a full-funnel approach that leverages AI-powered personalization at scale, and integrating new channels like audio and video. Additionally, he elaborated on why understanding both personal and professional interests of buyers to shorten sales cycles and build brand affinity are essential. Keith stressed the value of creativity in performance marketing to maintain loyalty and differentiate top marketers. Tune in as he also shared some key findings of research conducted by Madison Logic and The Harris Poll on the future of advertising and the impact of AI on B2B marketing. https://youtu.be/DAYcJf7AlIs Topics discussed in episode: [2:09] How macroeconomic shifts and budget cuts are creating a “performance-first” approach. [6:12] Embracing AI: Moving from a reactive to a proactive stance in advertising.  [9:50] The consumerization of B2B: Why your next lead might come from a podcast or TikTok.  [13:15] The full-funnel advantage: Moving beyond fragmented tactics to a more unified data strategy.  [17:34] Communicating with the C-Suite vs. managers: Tailoring content for different “states of mind”. [22:27] Research insights: Why 73% of leaders see AI as the future of creative production. [32:12] Why abandoning brand for “just the facts” performance marketing is a mistake. Companies and links mentioned: Keith Turco on LinkedIn Madison Logic Transcript Keith Turco, Christian Klepp Christian Klepp  00:01 In the age of rapid technological developments in AI, traditional B2B, marketing and advertising are witnessing monumental changes with shifting market dynamics and budget cuts across B2B organizations, marketing teams will have to do more with less. So how can they achieve this and still be instrumental to organizational success? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today I’ll be talking to Keith Turco, who will be answering this question. He’s the CEO of Madison Logic, which leads global account based marketing initiatives to help revenue driven marketers accelerate buying journeys with targeted, measurable strategies. Tune in to find out more about what this B2B marketer’s mission is. Okay, and here we are. Mr. Keith Turco, welcome to the show. Keith Turco  00:50 Thank you, Christian. Good to see you. Christian Klepp  00:53 Likewise, likewise. We had a great pre-interview conversation, and I’m really looking forward to this conversation. We got to buckle up a little bit, because there’s a lot to cover. There’s a lot to cover, but I think it’s going to be really interesting, relevant and pertinent to all those B2B marketers out there. So let’s, let’s dive right in. Keith Turco  01:11 Great. Excited to be here. Christian Klepp  01:12 All right, so Keith, you’re on a mission to help B2B companies succeed by delivering performance-first strategies across the full marketing funnel and performance-first, I think, is going to be a word or a term that we’re going to hear throughout this conversation, but for this conversation, let’s focus on a topic and unpack it from there, so it’s how B2B marketing teams can rapidly adapt to market changes and contribute to organizational success. So let me set this up a little bit, because that sounds like. that sounds a little bit generic. But you know, after after the description, I think people will understand what I’m talking about. So your company, Madison Logic, helps clients own the buying journey by creating lasting impact at every interaction with high value buying groups through data driven ABM. So let’s start off with this question, how have shifting macroeconomic conditions and budget cuts forced B2B marketing teams to do more with less? Keith Turco  02:09 Well inherent in the conversation, or the question is you’ve got less budget. You’ve seen lots of cuts come through either from a staff cutting perspective, you’ve got less people to help you execute against things, as well as less budget to spend on marketing. So what does that mean, and what are the implications? And how does our technology and our approach to market help. Everything from a performance first perspective allows things to be measured, and because you can measure, you can quickly calculate ROI, you can quickly optimize your your media plans, and you can also take a look at what your creative is and isn’t working and what’s working through from a content based perspective. So when you take a performance-first approach to your marketing initiatives, you have all the data at your fingertips to give you the insights and intelligence you need in order to hit the right targets and the right buying groups with the right message at the right time, and give you what you need to actually, really measure the impact and optimize on a regular basis to to prove the ROI that you’re trying to prove for the organization and support sales. Christian Klepp  03:19 Yeah, no, absolutely. And you touched on a lot of things there, which I think are going to be a to be things that are going to come up throughout this conversation. So things like calculating ROI, being able to measure. I mean, who doesn’t want to do that in the world of B2B, right? But how do you see a performance based approach? And I suppose that’s the next question. How does a performance based approach help companies to adapt to, well, a lot of these market changes, and I know that’s a bit of an understatement, because market changes, it’s so broad and multifaceted, but how does it help to address these changes? Keith Turco  03:51 First and foremost, I think access to data allows you to test and learn, what’s working, what’s not, against what buying groups. I kind of mentioned it a couple of minutes ago. But if you’re looking at what’s working against which target segment, what messages make the most sense, what content are they looking for? And then on top of that, you have a buying group. Each of those groups contain multiple levels of executives and employees. So are they all consuming the same message. Can you sub segment that buying group into different categories that consume different content, that allow them to actually understand the full picture that you’re trying to communicate? And then obviously prove out ROI? I think the other thing prove out ROI is a big statement. What does that mean? What are the KPIs? They’re different for each customer that’s out there, right? So what does ROI mean to one organization versus the other? And by allowing yourself to test and learn and gain the insights that you you’re looking for, you can prove out ROI in different ways. Ultimately, the ultimate ROI is reflected in sales, right? But. Some clients will work with us on visits to website. Other clients will work with us on appointment setting. Other clients will look at, you know, number of interactions. And then lastly, of course, looking at ROI from a sale based perspective and what they’re selling, Christian Klepp  05:18 Absolutely, absolutely. And we’re certainly going to talk about the buying committee a little bit later on in this conversation. The time of this recording is at the end of 2025 and you know, I have to ask you the question about AI, and I know you your company has done some research about that, and we will look into that a little bit further on. But because you’re talking about accessing data and analyzing and aggregating data, and how does, how has technological advancements, also in the form of artificial intelligence, perhaps help that process, but also threatened B2B marketing in a way? Keith Turco  05:56 I don’t think I ever view it as threatening. I’ll always look at AI as a form of enhancement and allowance to optimize and go to market. I think probably a future question you’re going to ask, I might actually jump to it as well from an AI perspective. Keith Turco  06:12 But the impact of AI on advertising and marketing, and how is it playing a role in performance marketing? AI allows itself and lends itself to really impact performance marketing, having been and being been at, and being a fan of and student of advertising. To me, I think that AI allows us to lean in a bit more. I think we should continue to ask ourselves those questions. But the core approach from the creative side of things will still be there. What AI will allow us to do in the performance marketing world is lean into what I was referring to earlier, which is test and learn. What messages based on which audience. How do I sub segment, buying groups? How do I sub segment, even some of those additional segments, and in an effort to not spend so much time adapting creative to those sub segments or geographies or different business units inside an organization, right so each of those things allows, or would benefit from having a much more tailored approach to communications and AI should be leveraged from that perspective to lean into those kinds of things, helping you with testing and learning, helping you with sub segmenting, helping you with geographical segmentation, business unit segmentation, those kinds of things, you know, there’s multiple BU’s that are buying groups inside of a large technology organization, right? So to message them all the same would kind of be silly. Christian Klepp  06:12 Please, please. Christian Klepp  07:48 Absolutely, absolutely. Yeah, perhaps the better. But the better term, as opposed to saying threatening, is, how is it impacted B2B marketing might be a might be a better way of looking at it. Keith Turco  07:57 Yeah, I think, I think exactly that point, right? It’s impacting everything. But what I challenge everybody, when they say, oh, AI is going to threaten or kill or do, is like, Well, how do you embrace it, and how do you give it a hug, and how do you leverage it to evolve your approach from a marketing perspective, versus to get nervous about it and be more proactive instead of reactive in your approach to AI? Christian Klepp  08:23 Absolutely, absolutely so based on what you’ve said, like, what would you say are some of the key pitfalls that B2B marketing teams should avoid, and what should they be doing instead? Keith Turco  08:32 Really understanding what their ROI is, who the buying groups are? I know we keep coming back to that, right? But I think B2B marketers are also really focused on what their BDRs are up to and what kind of lead generation they can they can provide to their sales organizations. And I’d say go a bit further than that, right? It’s not just lead generation from a content syndication perspective, it’s a full funnel multimedia approach. We talk about this also, I think, in upcoming questions Christian because we prepped for the meeting, but the buying group is 7 to 10 people, and are you hitting the right people at the right time with the right message? So I think it’s important to take a look back at certain aspects of how you’re approaching your your marketing initiatives as you really unpack the strategy and look at things I don’t know if I answered the question though. Christian Klepp  09:38 Yeah. I mean, it’s basically about like, you know, these are the things that B2B marketers should be paying attention to. These are some of the things that they should be avoiding, right? And keeping the conversation constructive, as it were. Keith Turco  09:50 Yeah, and I think it’s important to set the KPIs for campaigns, optimize your media plans, and then multimedia, when I talk about that, specifically, multi-format. We’ve talked about what channels in the B2B space that might not have been tapped in the past, should be tapped, right? Some of the research we’ve done with with Harris poll also talked about the consumerization of the B2B space. So what mediums working in the B2C space that we can move over to the B2B space, which is why you’ll see that we launched audio earlier this year in our platform. But video is obviously a big play as well. So the B2B space is leaning into the TikToks and YouTubes of the world as well as audio. So video and audio are also mediums. I think it’s important for the B2B landscape to take a look at. I guess we’ve dubbed it B2B2C. Right at the end of the day, we’re all people that are consuming media, making business decision. Christian Klepp  10:54 Absolutely, absolutely. And I’m sure you’ve come across this camp, because I certainly have that basically, really want to draw that line in the sand and say, No, you know, that’s not transferable. You can’t use those same tactics in B2C, I tend to disagree, because it, like you said, like, it really, it really depends. It really depends also on the vertical you’re talking about. And going back again to who are we targeting with this, right? And that might be also you brought it up, one of the pitfalls is, like, you know, the lack of understanding of who you’re targeting. Because in B2B, it tends to be people in that buying group, right? Keith Turco  11:30 I think it’s important to recognize, you talked about tactics. Which tactics are people consuming and in a previous life, in a previous world, we called it the at work state of mind. And I think in the post covid era, you don’t work nine to five anymore, right? So when we talk about tactics and understanding your target and bringing those two things together, I might be on the treadmill in the morning listening to a podcast, still thinking about work, right? It’s not because I’m not at a desk or in the office anymore. Where should I hit them and why? And I think it’s important as we look at firmographics, we should also look at personal demographics of the buyers and the business decision makers. And, you know, marrying both demographics and firmographics will help figure out what the optimal media mix is. So on the drive to work, on the treadmill or the elliptical right, watching a video, listening to a podcast, you know, multi screen. So obviously, I’m sitting here with you with my phone in one hand, a big screen to the right on the other, and looking at my laptop. So, you know, people that multitask and/or consume different ways on different screens at different day parts. So it’s a combination of consumer and B2B, and the melding of the two come together, understanding that it’s not just a tactic B2B tactic play, but it’s a it’s a personal demographic in that decision maker and where they are. Christian Klepp  13:01 Yeah, yeah. No, that’s absolutely right. In our previous conversation, Keith, you talked about how the full funnel approach is critical in the B2B space. So please share with us what you would like more people to understand about this approach. Keith Turco  13:15 Yeah, I think I’ll talk about it from a Madison Logic perspective in particular. So from an activity based perspective, full funnel activity allows us to measure holistically and easier. You can absolutely measure it in a… there could be full funnel, but fragmented full funnel versus one system full funnel, which is Madison Logic’s full funnel, we partner with agencies and clients alike, to do some tactics in our funnel and some tactics outside of our funnel. Either way, full funnel is critical, because you need to hit 7 to 10 times to 7 to 10 buyers. So that’s a minimum of 50 communications that go out there, whether it’s inside a single platform, like Madison Logic or in combination with other platforms outside. So we can do both, and we work with both. The reason why we like full funnel in in our platform is that, again, it comes down to insights, intelligence and data. We’re not saying that your entire media spend should be spent in our funnel, but showing a full funnel activity of audio, display, CTV, content syndication allows us to gather the insights that you’re looking for, the data that you’re looking for, that then allows you to optimize your media mix, either inside of our funnel or next to our funnel in conjunction with it. Some of our clients will, you know, leverage our content syndication only. Others will do content syndication and display, but still by audio and video outside of it, and then others will do all for what we’re being leveraged for specifically is inside of a smaller subset, which is a test and learn, we can show which media mix works optimally against which segments and which targets by client, and then our agency partners, or our clients in particular, will take that media mix and then apply it to their entire media spend. So that’s what when we talk about full funnel, it’s also guaranteeing overlap at the account level and the individual level inside of our funnel. So it’s important that data is collected and then leveraged in a larger way. Christian Klepp  15:31 I hope I’m not trying to oversimplify what you just explained. But the way that I understand also like full funnel approach, the reason why you recommend that approach is also because of the way that people consume content differently and meeting them where they’re at, and also because we know that the buying committee, and we’ve all seen the diagrams, right? Like the diagrams of how the B2B sales envision, the target audience to assume to consume the content and the way they really do. And it’s really a haphazard diagram, isn’t it? Keith Turco  16:00 It’s no longer linear, right? Christian Klepp  16:04 No. Keith Turco  16:04 I think we approached it that way, but we’re finally admitting that it’s not. And I think your point’s really great in so much as you know, full funnel and buying groups, and again, there are groups, but each each group consists of 7 to 10 people that have different media consumption habits, so it’s important to hit them where where they are, and understanding that, and allowing, if you do a multi channel approach with us and we collect the data, we can say these sub segments of your buying group are consuming media on video, display and email. This sub segment is consuming on display video and content syndication, right? So it allows us to really provide the insights and intelligence needed to optimize the reduced spend that you have to better garner the ROI that you’re looking for.   Christian Klepp  17:02 Yeah, yeah. No, exactly, exactly. You’ve talked about it a little bit already, but like we know that in B2B, we’re mostly dealing with, as you said, a buying committee consisting of anywhere between 7 to 10 people. They all have different roles and responsibilities, different motivations for either using or not using said service provider or said approach. So how can teams implement, I would say B2B marketing initiatives that strategically address the buying committee’s concerns and questions. Keith Turco  17:34 It’s really gaining… I keep on going back to the same two words, and I apologize if I sound repetitive, right? But the insights and intelligence are critical to understand the buying groups, what they’re looking for. Let’s dissect it a little bit, right? So if you were to look at the top of the buying group chain, you’ve got C suite executives. Those C suite executives consume media in very different ways because they have very different schedules and are on the road quite a lot, so they’ll be listening to podcasts more than they’ll be watching a CTV kind of application that most will probably want to watch on a bigger screen versus a smaller screen, right? So it’s understanding which businesses decision makers are interested in what categories, right? So you’ve got C suite that sit across multiple views. You’ve got manager levels that are really focused on one specific business unit that will play very differently than, and the messaging to them will play very differently than a C suite person that is across multiple and then they tend to consume media in very different ways, both as individual people as well as from a professional standpoint. The more busy road runner type consumes media and snippets. And you know, we also talk about thumb stopping creative and thumb stopping messaging, because we know that they’re on their phones more than they are on an iPad or a laptop. So the insights that you get from that and the intelligence that you get from that data collection will help you be that much more effective when targeting different individuals inside of a buying group. Christian Klepp  19:16 And it’s also, I would say, about trying to close that trust cap, right? Because there is especially B2B, there’s this whole notion of like, people tend to trust slower, for lack of a better description. So there’s that effort, through that approach, to try to like, build that trust, build that credibility. Because it does take time. This isn’t something where you know they have to make a decision in 48 hours, right? It takes, it takes much longer. Keith Turco  19:42 And I think important, when you close the trust gap, you shorten the sales cycle. So when you shorten the sales cycle, it’s much quicker route, quicker route to ROI, that’s proven by both the marketing and sales team. So the quicker the trust gap is closed, the quicker the cycle happens. Christian Klepp  19:59 Exactly, exactly so. And based on that, like, what role does a performance based approach play in winning over the different members of the buying committee? And you’ve touched on some of these aspects already. Keith Turco  20:13 Again, that the knowledge that you gain from performance based approaches. Everything is measurable, right? Let’s pause for half a second there when we talk about performance marketing, which is obviously next gen of… it started as database marketing and then went into one to one marketing, and then it went into digital marketing, and now it’s performance marketing, because everything is measurable, the insights you collect from that absolutely make a difference, whereas traditional old school advertising of the 70s, 80s and even somewhat 90s was, let’s just hit them with a big message, right? I think it’s important to talk about performance marketing being branded response. Everything you do should both build a brand and elicit a response. So we’re not saying performance marketing at the risk of neglecting branding. We’re saying performance marketing inclusive of branding in the marketplace, so the loyalty and familiarity come to play. Christian Klepp  21:17 Yes, yes, exactly. I was going to say, if you were going to throw a brand out the window like Don Draper would come back and say, Hey, man… Keith Turco  21:25 Absolutely not. Brand is critical, because you are obviously to your point play on the loyalty side, right? And you know, affinity plays a big role in previous experience with existing brands, and people are loyal to certain brands, so we’re not throwing all of the traditional advertising metrics out the window either, but everything that, everything that we put in the marketplace, should play a dual role of building a brand and eliciting a measurable response. Christian Klepp  21:54 Yeah, that’s it. That’s it. So for this next question, not trying to scare anybody, but you guys did conduct a lot of research together with Harris Poll, and you came back with some really interesting figures, right? So one of them that you did together with Harris poll was shows that nearly 73% of marketing decision makers believe AI generated creative will define the future of advertising. So how will that fact alone replace traditional advertising as we know it? Keith Turco  22:27 I don’t think it replaces. I’ll go back to the same answer that we started at. I think it enhances, right? So 73% of the respondents absolutely see AI playing a role in their marketing and advertising, and it allows them to learn from the data that they collect, adapt and make changes quickly. It allows them to take into consideration geographical differences and business unit focused differences. It also allows you to take on the demographic insights, not just the firmographic insights, right? So if I know that Christian is living in Europe and is focused on certain business functions, but in his personal life, also likes to ski or golf, I’m oversimplifying it, right? But AI allows you to say, Oh, well, this visual will appeal to Christian. This cultural nuance and difference will appeal to Christian, and it allows you to hyper target in a much different way. That is we’ve advanced to that, had advanced to that pre AI, but it was a bit more manually intensive than it will be and is today from an AI based perspective. Christian Klepp  23:40 Now that you’ve explained it that way, that hopefully puts some of these doubts or fears a little bit to rest, because it’s an it’s an enhancement, or it should be viewed and treated as an enhancement mechanism, rather than a complete like disruption. Keith Turco  23:53 Absolutely, and that’s where, when I started, there is still a world where creativity is paramount, and that’s at the original conceptual stages, right? But what would take us months to make international adaptations and/or having three or four different pivot tables come together to say this creative with this copy block against this target audience with this message, so it’s the confluence of data that allows for easier output, from an AI perspective, to make it much more tailored to the desired consumer of that content. Christian Klepp  24:34 This same report that I mentioned previously, it also mentions that about 90% of companies are exploring new ways to reach audiences, and you did talk about that so but again, what are some of these channels and how will they impact the B2B marketing moving forward? Keith Turco  24:48 Yeah, first and foremost, you’re looking at social as a new avenue beyond the B2B LinkedIn social perspective, which plays a significant role in the B2B campaigns, but it’s also figuring out where Christian or Keith are consuming in their personal lives. So it’s not shocking that if you’re on Tiktok or Instagram or on our YouTube channel, that you’ll see some B2B messages that are out there. Early on, we knew from an event based perspective, that lots of business decision makers were watching golf, watching tennis. So sports has always and will continue to play a role, even in the B2B space. But it’s a good example of finding your consumer interests and where they overlap with your business interests. And it’s the same kind of thing from from that perspective, as well as understanding. I keep going back to the same message of Right place, right time, right audience, right segment. But so when you look at the new mediums, or the consumer based mediums, you know it’s understanding that where the personal interests come together with professional interests, and are they on Facebook? Are they on Instagram? Are they on YouTube? Are they on X and where are they playing, and how are they playing in those spaces, and where can I get the overlap? And, you know, from a business and personal perspective, also going back to day parts, right? Are they exercising on the treadmill at 5am, 6am, seven, 7am? Are they doing it in the PM? Are you catching them on their drive to and from the office? Maybe not five days a week anymore, but three days a week, right? Understanding, it’s funny, but you know, even dissecting the day of the week and how you you you buy media and how you serve it, right? So we know that if people are hybrid, they’re most of the time, they’re in the office Tuesday, Wednesday, Thursday, and not necessarily in the office on Mondays and Fridays. So you might catch them in different aspects of different parts of the week as well, day parts days of the week. Christian Klepp  26:56 It’s really interesting that you bring that up, because I had a gentleman on a little bit earlier this year that spoke about what he called Time of Day Marketing, and what he meant by that is like, is Keith the same person, or does he consume the same content, as an example, right at lunchtime, in the afternoon or or in the evening, before it goes to bed? And knowing that, and it’s going back to your ability to analyze and aggregate that data and spot these trends, right? That will help people to determine, Okay, so based on this time of the day when this person is consuming that content, what would be the best and most effective channel to use to reach out to said person? Because it could be a different channel. Keith Turco  27:35 Yeah, definitely. And I think looking at, we called it day parts, right? It’s what day part makes the most sense against which target audience. And it’s it is especially now, because we can gather that information and see when they’re consuming so going back to your earlier questions around performance marketing. Used to be, let’s just run it and see. You know that you would, we would always buy media in day part, and you could even buy it, obviously, from a program based perspective, so you’re but really dissecting and understanding which day parts individuals from the buying group consume media to your point, am I during lunchtime? Am I toggling off of my business channels and onto my personal channels. And that’s where I think to the point you made, and the point I made, that’s where it comes together, is personal demographics associated with firmographics and business decision makers, and where we can find them in their personal lives, not just their professional lives. You don’t just work between the hours of nine and five anymore, and you don’t just think about work between the hours of nine and five. Christian Klepp  28:44 That’s it. That’s it. Yeah, Keith, I had one follow up question for you, and I know that this isn’t really social media, per se, but what’s your take on Reddit, and how significant Do you think that is to B2B? Keith Turco  28:52 I think it’s it’s making, it’s making a play in the B2B space, absolutely. And I think we’d be remiss not to understand the impact it has on the B2B space. Finally, I have just asked the team to double click on Reddit, literally in the last couple of business days, to see what you know, what the impact of Reddit can be, and can it be measured in the B2B space. So I definitely think. Man, I don’t know if I would classify it as a social channel, but it’s kind of a publishing social. It’s kind of a little bit both. Christian Klepp  29:29 It straddles that those worlds, as I like to call it, right, like, it’s a little bit. Yeah, it’s hybrid. There you go. There you go. Absolutely. Okay. So again, in our previous conversation, you mentioned that the most effective B2B campaigns will be ones that combine AI driven insights with creativity and multi channel orchestration to deliver personalization at scale. So that’s a slightly different take to what you said earlier. So could you. Please elaborate on that a bit. Keith Turco  30:01 The personalization at scale, I don’t know that I view it as different. I kind of view it same, right? Christian Klepp  30:08 Same, okay. Keith Turco  30:09 Because it allows you to personalize based on the different data points that you collect and information that you collect from performance marketing, right? So personalization at scale allows me to say, okay, Christian is different than Keith, who’s different than Joe, who all work in the same organization might make might overlap with 80% of their business decisions, and 20% will be standalone. So performance marketing is, if done properly, is personalization at scale. It allows you to scale on a much bigger level, to ensure that you can have the sub segments be personalized, and have the information that you serve up to them resonate based on their personal interests and business interests. Christian Klepp  30:56 Yeah, absolutely, I guess the trick. And you’ve probably seen this happen to this, there’s companies out there that are using the personalization at scale, or they’re approaching it the wrong way. I would say they try to go in under the guise of personalization, but what actually is a bit more of a veiled sales pitch. Keith Turco  31:13 I agree, and I think that if you, if you can really tap into where the world comes together, of personal and professional interests and apply that to the individual customer or consumer. You can truly personalize on what makes it tick, and I think personalization at scale isn’t just a creative comment, it’s a media comment, right? It’s I can personalize the media journey based on how I know Christian is consuming media throughout the day, so it’s where content and creativity match media consumption. Christian Klepp  31:49 Absolutely, absolutely okay. I’m going to ask you a soapbox question, if that’s okay with you. So let’s zero in on the topic of performance marketing, because that is your area. What is the status quo in performance marketing that you passionately disagree with, and why? Keith Turco  32:12 From a B2B performance marketing perspective, I think we talk about right place, right time, right message. And I think the status quo is that creative doesn’t matter, because if you serve the right message to the right person at the right time, creative won’t make an impact. And I’ll go back to branded response. I think the status quo is creative doesn’t play as big of role as it used to, and I would disagree, I talked about thumb stopping. You have to get people to stop, right? Because people are constantly scrolling and they’re being barraged with message after message after message. So what will resonate? And I do think that, you know, building a brand that has integrity, that creates loyalty. So to me, it’s the proper balance of brand and demand, or branded response that should be looked at again. I think we’ve probably taken a 10 year hiatus from that, and it was just about right message, right time. And it worked because it was thumb stopping at the time. But given the overload of messages, and exactly what we’re talking about, Christian of hitting people in their personal lives with professional messages, there’s an overload of messages that happen. So it’s kind of bringing all of your the soapbox questions, bringing all of your questions together, right? Which is what it’s intended to do. So it’s funny, because you you know you can absolutely understand that you can shorten the sales cycle by creating brand affinity. You talked about, is AI a threat to advertising. Actually, it’s an enhancement, because brand, to me, in my mind, still plays a significant role. And it’s bringing the two worlds together that will differentiate the top notch marketers of tomorrow. Christian Klepp  34:08 Absolutely, absolutely. And it goes back to something that you said earlier. I mean, this whole ecosystem is in a constant state of evolution, so marketers better learn to quote what you said, to embrace it, rather than to push back at it, right, or to push back on it, right? Keith Turco  34:24 I think the key is evolution. It’s not abandonment, right? And net new activities, right? So email was an evolution of direct mail. This display was an evolution of, you know, the 15 second video kind of thing, right? It’s how do we evolve, leverage what we’ve, what we know and what worked, and evolve it to make it better? It’s not necessarily, in my mind, a replacement of, sure, will it take the place of certain aspects of things, absolutely, but how can you use it to enhance and add versus feel threatened by it? Christian Klepp  35:03 Absolutely, absolutely. Keith, this conversation was dynamite. Thank you so much for coming on and for sharing your experience and expertise with the listeners. Quick introduction to yourself and how folks out there can get in touch with you. Keith Turco  35:15 Sure. Keith Turco, CEO of Madison Logic, you can find me on LinkedIn. Would love to talk to you about your business needs and how we can help you from ABM perspective. Christian Klepp  35:27 Fantastic, fantastic. Once again, Keith, thanks so much for coming on the show. It was a pleasure. Keith Turco  35:33 Thank you, Christian. You have a great day. Christian Klepp  35:34 Thanks. Bye bye.

In a candid conversation with Dr. Phil, Prime Minister Benjamin Netanyahu addresses the surge in antisemitism, Israel's mission to destroy Hamas and what the future holds for the Middle East.Watch Dr. Phil on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639Google Play: https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the largest independent SSP. Moffie joined Magnite when it acquired Streamr.io, which he founded, last year.The topic of our conversation is the application of generative AI to creative production for CTV. Among other things, we discuss:How GenAI is currently being used for ad production for CTV channels, and how it compares to socialWhether a higher quality bar is applied to GenAI-produced creative for CTV than for other channelsHow well-integrated with the specific CTV platforms GenAI creative production tools must beWhether specific aspects of CTV -- such as the opportunity for dynamic, in-stream product placements -- lend themselves to GenAI creativeThe most substantive barriers to entry for CTV for advertisersThe most pervasive misconception that advertisers have about CTVThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify

Are there days that you're sharp as mashed potatoes or feel that you just can't “get it in gear?” Well, there are simple brain hacks that will change your life and help you reach your full potential. Watch Dr. Phil on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639 Google Play: https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From the ‘Whiteness Pandemic' at Minnesota, to conspiracy theories in Northwestern's biomedicine classes, to the fallout at Texas A&M. Students are faking beliefs, hiding opinions, and living in fear of speaking honestly. This isn't higher education. It's conformity, silence, and indoctrination.Watch on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's - Watch on Hisense TV's with VIDAA OS or download the VIDAA App (IOS https://apps.apple.com/gb/app/vidaa/id1526408639 and Google Play https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_US)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS.• AI tools accelerating media operations while requiring human strategy• Risks of automation with bad data and weak tracking• Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts• Dayparted omnichannel plan from commute to desktop to couch• Short-form video and UGC outperforming static creative• Full-funnel investment timelines and influenced revenue measurement• Cleaning fragmented data and feeding CRM segments back into media• Common account fixes including target CPA, remarketing and limiting AI expansion• How to audit paid media and set realistic expectationsGuest Contact Information: LinkedIn: linkedin.com/in/anthonychiaravalloWebsite: anthonychiaravallo.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

How to spot danger before a mass shooting: real stories and practical situational awareness you can use anywhere.Dr. Phil breaks down how to spot early warning signs before violence erupts, at the mall, on campus, at the beach, anywhere you live life. Using real cases from a Black Friday shooting in San Jose, the Bondi Beach Hanukkah attack, and the Brown University lockdown, he explains baselines vs anomalies, crowd behavior shifts, and why your gut often knows first. You'll learn simple situational awareness habits, what “run, hide, fight” really looks like in the real world, how to talk to your kids without scaring them, and what to do if you see threatening behavior online or in person.Watch on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's - Watch on Hisense TV's with VIDAA OS or download the VIDAA App (IOS https://apps.apple.com/gb/app/vidaa/id1526408639 and Google Play https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_US)And more to come!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Moonsettler is a bitconer who adheres to the old school cypherpunk values and believes that the best way ahead is to enable OP_CTV (BIP119) or LNHANCE. However, the biggest problem is the generalized loss of focus. If last year there seemed to be consensus that Bitcoin needs covenants to improve scalability and bring new use cases, now the landscape is rather gloomy. Even Moonsettler changed his Twitter screen name to Doomsettler, as a reflection on this status quo. 00:01:16 Welcome Moonsettler (Doomsettler) 00:02:40 Delayed Interview and Original eCash Debate 00:03:14 Why eCash (Chaumian Cash) Never Took Off 00:04:00 Criticism of Custodial Scaling Solutions 00:05:14 Bitcoin as Decentralized Chaumian eCash 00:06:13 Fake Austrian Economics and Full Reserve Myths 00:08:32 Loss of "No Trusted Third Parties" Culture 00:09:52 Verifiable Supply vs Historical Fraud 00:13:40 Proof of Liabilities in eCash Mints 00:15:42 Cashu Fraud Proofs and Bug Bounty 00:18:20 Chaumian Blind Signatures Explained 00:24:48 Non-Custodial Credit eCash Ideas 00:30:39 Why Debit eCash Won't Scale Bitcoin 00:36:34 Bitcoin Like Linux – Oppose Custodial Layers 00:37:13 Unlimited Paper Bitcoin vs 21M Cap 00:41:25 Loss of Proof of Keys Culture 00:46:26 Doomsettler Mindset on Bitcoin's Future 01:09:30 Early Exchange Compliance Issues 01:11:37 Satoshi's Peer-to-Peer Vision 01:15:13 Satoshi's OPSEC and Disappearance 01:19:13 Craig Wright Not Satoshi 01:26:05 Libertaria and Frontier Culture 01:28:31 No More Frontiers for Freedom 01:39:21 App Delistings and PWA Debate 01:49:16 Twitter Worse Under Elon Musk 01:55:35 AI Ruining Internet Trust 01:56:33 Introduction to Covenants 01:57:04 Covenant = Unbreakable Promise 02:00:55 History of Covenant Discussions 02:01:29 Permanent Encumbrance FUD Debunked 02:03:38 Control Today via Multisig (No Covenants) 02:07:26 Covenants Don't Break Fungibility 02:08:35 Covenants Reduce Trust in L2 02:11:46 Post-Quantum Covenant Advantages 02:13:46 OP_CTV Explained 02:15:42 Non-Interactive L2 Settlements 02:20:23 Congestion Control with Covenants 02:29:08 Ordinals Drama & OP_CAT Risks 02:31:43 Jeremy Rubin Context 02:33:49 LNHANCE Package (CTV + More) 02:36:51 Why LNHANCE is Conservative 02:44:26 2022 CTV Activation Drama 02:47:27 Curiosity vs Annoyance Motivation 02:49:04 Andreas Antonopoulos FUD Clip 02:51:15 Need for Covenant FUD FAQ 02:53:47 Persistent CTV Critics 03:55:27 Covenant FUD Knowledge Base Need 03:56:26 Steven Roose Support 03:57:40 Covenant Table on Wiki 03:58:56 Isolated Op Code Comparisons Issues 04:00:34 OPCAT vs CTV Preferences 04:01:48 Table Inconsistencies 04:02:19 Ordinals Devs Pushing OPCAT 04:03:26 CTV Strengths and Risks 04:10:22 Ideal Packages (Great Script Restoration) 04:43:24 Pink Floyd "The Wall" Analogy 04:45:49 Citadel Critique 04:49:49 Need for New Frontiers 04:51:56 Disagreeable Societies Preserve Freedom 04:54:56 Special Economic Zones for Renewal 04:57:50 Altcoins as Competition/Experiments 04:59:20 Privacy Coins Driving Response 06:00:34 Monero Privacy & Community 06:04:42 FCMP++ Upgrade 06:05:37 Monero Quantum Roadmap 06:07:16 Quantum Risks to Monero 06:09:47 Zcash Preference & Compatibility 06:11:34 ZK Privacy Advantages 06:13:16 Drivechains & Peg Risks 06:17:45 Spacechains 06:20:31 Quantum Threats to ECDSA 06:26:49 PQ Soft/Hard Fork Debate 06:34:57 Covenants for PQ Vaults 06:38:14 Ark Protocol 06:42:33 Lightning Custodial Risks 06:50:19 BitVM & Optimistic Rollups 06:55:44 Bitcoin Dev Culture Disappointment 07:49:05 Austrian vs Cypherpunk Values 07:53:20 Austrians Dislike Data 07:54:39 Full Reserve Myth 07:55:56 Core Dev Covenant Silence 07:57:32 Core Ignoring Covenants 07:58:22 Floppy's Drunk Posting 08:00:38 Calle's Cashu Story 08:02:02 Privacy Respect & Avoiding Doxing 08:02:29 Floppy's Drunk Tweets 08:03:48 Tolerance for Abusive Behavior 08:04:15 Understanding Non-Engagement with Floppy 08:04:32 Floppy as Builder (Joinstr Plugin) 08:04:57 Luke Dashjr Funding Complaints 08:05:23 Luke's Likability & Hack 08:06:36 Ocean Mining Business Model 08:08:36 Reducing Antpool Hash Dominance 08:08:56 Miner Template Building Debate 08:09:02 Mining Centralization Concerns 09:38:04 9+ Hour Marathon Reflection 09:38:45 Girlfriend & Cat Interruptions 09:39:12 How to Follow Moonsettler 09:39:45 Moonsettler's Twitter Content Focus 09:40:38 Shoutout to SimulXXX (CTV Advocate) 09:41:29 Moonsettler as Crypto Hobbyist 09:42:37 Major Contributions Discussion 09:43:38 Non-Interactive Hardware Wallet Proofs 09:44:36 Sharing Personal Bitcoin Vision 09:45:14 Coldcard Experimental Implementation 10:03:18 Seed Backup Durability & Preference for Burnable Paper Backups 10:04:22 Manual Entropy & Seed Splitting 10:05:01 Early Self-Custody Cheat Sheets 10:05:25 Hardware Wallet Entropy Risks 10:06:30 Dice-Rolled Seeds vs Hardware 10:07:27 2-of-3 Backup Scheme 10:07:59 Crypto Steel Promo 10:08:24 10-Hour Mark, No Bathroom Break 10:08:49 Thanks & Merry Christmas 10:09:41 Next Episode Tease

In an exclusive conversation, Dr. Phil sits down with the surgeon who replaced his knee to reveal what's really happening inside joints and how modern medicine is changing the future of mobility. Dr. Jason Snibbe, the orthopedic surgeon behind Dr. Phil's recovery and Kris Jenner's widely viewed hip replacement, breaks down how AI-guided surgery, robotics, and minimally invasive techniques are transforming outcomes. From early arthritis and bone-on-bone breakdown to stem cells, PRP, and longevity strategies for ages 20 to 70, this episode cuts through the myths and misinformation. It's a rare, inside look at how technology, mindset, and movement work together to help people heal faster, stay active longer, and avoid unnecessary surgery.Dr. Jason Snibbe:https://www.drjasonsnibbe.com/https://www.instagram.com/drjasonsnibbe/https://www.instagram.com/docs.health/ https://www.instagram.com/snibbsfootwear/ Watch on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's - Watch on Hisense TV's with VIDAA OS or download the VIDAA App (IOS https://apps.apple.com/gb/app/vidaa/id1526408639 and Google Play https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_US)And more to come!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reach beats creative. That's the contrarian truth most marketers miss. A 2x better creative won't beat 100x greater reach. And yet brands keep choosing frequency over breadth, hyper-targeting over scale. This week, we're sharing a special recording from Brandweek. Angela is joined on-stage by Dale Harrison. Together, they dig into reach primacy: the idea that ongoing reach, not creative brilliance, drives share of market. They explore why brand recall at purchase matters more than top of mind awareness, how forgetting forces you into always on campaigns, and why light buyers fuel growth. Plus, learn how AI driven media buying slashes TV costs while expanding reach across linear and CTV. Topics covered: [01:00] Why reach is more powerful than creative effectiveness[03:00] Brand recall at purchase and the 95-5 rule[06:00] Reach as a rate, not a number[11:00] The danger of hyper-targeting on CTV[13:00] Why TV gets unfairly labeled as expensive[16:00] Using multiple measurement models to prove TV performance  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Watch: The Math Behind Smarter TV Advertising: https://www.marketingarchitects.com/blog/watch-the-math-behind-smarter-tv-advertisingDale Harrison's LinkedIn: https://www.linkedin.com/in/dalewharrison/Angela Voss' LinkedIn: https://www.linkedin.com/in/angelamvoss/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-second video on Instagram are very different.We detail how Amazon Prime Video has removed AI recaps from certain shows after users reported errors and why AI is absolutely overhyped in its deployment in the streaming video stack, with almost no examples of how well it works, what it costs to implement, or proof that it works at scale. Finally, we cover the latest news about YouTube, ESPN, Netflix, JioStar, Crunchyroll, FIFA, Brightcove, and Fastly.Podcast produced by Security Halt Media

In this episode, Ari Paparo and Eric Franchi reflect on the past year in ad tech and discuss their predictions from the previous year, the growth of Marketecture, and the biggest news stories in the industry. They highlight key CEOs and companies, explore current trends, and make predictions for the upcoming year, particularly focusing on the impact of AI and the evolving landscape of CTV advertising. Takeaways Our audience was up 200% year over year on Spotify. This year was the year of strategic M&A in ad tech. AI tools were rolled out by many companies this year. TikTok didn't get banned, but it will be controlled by a US entity. Live streaming continued to grow significantly this year. Sundar Pichai of Google had an incredible turnaround year. YouTube and Netflix are creating a duopoly in streaming. Content marketplaces will become a big thing next year. The in-app advertising space is heating up due to competition. 2026 will see a significant rise in M&A activity. Chapters 00:00 Year-End Reflections and Predictions 03:04 Marketecture's Growth and Achievements 06:03 Evaluating Last Year's Predictions 11:55 Biggest News in Ad Tech 15:01 CEO Highlights and Trends 20:58 Current Trends in Ad Tech 22:31 The Streaming Duopoly: YouTube and Netflix 24:18 The Impact of CTV Consolidation on Advertising 25:44 The Rise of Agentic AI in Advertising 26:49 Spotlight on Hot Startups: Swivel and Branch Labs 29:28 Predictions for 2026: M&A and Market Dynamics 32:33 Learning from the Best: Key Podcast Insights 37:08 The Future of Google and CTV Advertising 41:13 The In-App Advertising Landscape: A New Era 43:21 The TikTok Election: Shaping Political Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Mark Grether, SVP & General Manager, PayPal, unpacks how PayPal is reshaping commerce media by leveraging its transaction graph across 30 million merchants and 400 million consumers at Marketecture Live. From democratizing retail media for SMBs to monetizing Venmo's social feed and enabling agentic commerce with trusted payments, this conversation explores why PayPal sits at the center of advertising, AI, and the future of buying online. Takeaways PayPal's transaction graph spans 30 million merchants and 400 million consumers, giving it a horizontal view that powers audience targeting, market share insights, and closed-loop measurement. The new SMB Ads Manager unifies demand and supply so smaller merchants can both buy previously unreachable audiences and monetize their own site traffic. Venmo's social feed and Gen Z heavy user base create high demand, upper funnel ad inventory tied to real spending behavior and cultural signals like emoji usage. Honey contributes large-scale intent and catalog visibility, letting PayPal connect discovery to checkout and measure impact even for off-site channels like CTV. In agentic commerce, PayPal aims to be the trust and payments layer that reduces friction while humans still make emotional final decisions. Chapters 00:00 PayPal Today: Scale, Brands, and the Transaction Graph 01:09 Retail Media Fragmentation and the SMB Challenge 01:53 PayPal Ads: On-Site, Off-Site, and Storefront Ads 03:57 Ads Manager: Unifying Demand and Monetizing SMB Eyeballs 06:37 Open Commerce: Relevance and Brand Safety at Scale 08:24 Venmo Ads: Social, Gen Z, and Upper-Funnel Moments 10:36 Honey: Intent Signals, Catalog Data, and Targeting 12:15 Closed-Loop Measurement and CTV Attribution 16:14 Agentic Commerce: Trust, Payments, and In-Flow Checkout 24:04 Five-Year Outlook: What Changes and What Doesn't Learn more about your ad choices. Visit megaphone.fm/adchoices

In the US, there is widespread reaction to the release of documents in the Jeffrey Epstein case. The previously sealed documents were made public for the first time on Friday by the US Department of Justice under the Epstein Transparency Act. We speak to Eric Hamm, political analyst with CTV in Washington.

This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon ads, and why most brands struggle when they treat it like “just another social platform.” He explains the four key ways people use YouTube (searching, streaming, scrolling, shopping), shares a proven creative formula to keep viewers from skipping, and walks through an Arctic case study showing measurable lift in branded search and Walmart sales. Finally, he covers why YouTube measurement often understates true performance and what to track instead (search lift, sales lift, geo holdouts, Amazon + DTC combined impact).—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:12) Intro(01:11) YouTube is the missing piece for ecommerce growth(04:07) YouTube on CTV + why creative can't be a direct Meta/TikTok copy(06:50) Examples of YouTube-powered brand growth (Dr. Squash, Native, BOOM)(10:20) Creative strategy: length, formats, and what actually converts(11:12) The 5-part YouTube creative formula (hook → CTA)(14:34) Creative examples breakdown (RTIC durability, Native UGC montage, OPO Pop)(15:51) Sponsor Offer: Loop Subscriptions (21:18) What metrics matter for creative feedback loops (view rate, watch time, clicks, CVR)(26:01) Why YouTube under-measures + incrementality findings (House Analytics)(28:36) The “trifecta of lift”: Amazon baseline + search lift + overall sales trend(30:41) Sponsor: Fermat (AI-native commerce platform)—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Sponsor Offer | LOOP (Mention Ecommerce Evolution): https://www.loopwork.co/Sponsor Offer | Fermat (Mention Ecommerce Evolution): fermatcommerce.comPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

This week I had the chance to sit down with two fascinating guests who are at the forefront of bridging the worlds of digital performance marketing and traditional television advertising. Nick Fairbairn, VP of Growth Marketing at Chime, and Andy Schonfeld, CRO at Tatari, walked me through how they've transformed Chime from a pure digital-first, DTC neobank brand built on social and search into a sophisticated advertiser that runs television campaigns with the same performance mindset they apply to Meta and Google. Their partnership has evolved from small linear TV tests six years ago to a comprehensive full-funnel TV strategy that blends brand building with direct response metrics.Nick and Andy shared incredible insights into the evolution of performance TV, from navigating the COVID-era inventory opportunities to understanding why linear TV still matters even as streaming dominates the conversation. They explained how Chime approaches television with a portfolio strategy, balancing premium reach moments like live sports with more targeted direct response placements, and why creative and media planning have become the "new targeting" in a world where precise one-to-one identification remains expensive and imperfect. We also dove into the challenges of measuring TV in a fragmented landscape, the role of AI-driven creative, and whether shoppable TV will actually move the needle or remain a marginal innovation. Key HighlightsHere's a shorter version:

If you're spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what's really working behind the scenes.AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers. In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they're transforming the way we measure performance:

Andrew Cassin, Senior Director of Programmatic Partnerships at Cadent, joins AdTechGod to discuss what strong programmatic partnerships look like today, how the industry has moved beyond a “set it and forget it” mindset, the importance of building clean supply paths, and how to stay human as the industry continues to evolve. Takeaways Partnerships now require active, outcome-driven deal design. “Set it and forget it” is gone, optimization and communication matter. Buyers expect cleaner supply paths and real transparency. Cadent's ViewPlanner supports planning across linear, CTV, OLV, and YouTube. Brands and agencies lean on partners to navigate privacy, brand safety, and AI shifts. Career growth came from staying curious and learning by doing across roles. Hard moments reshaped Andrew's leadership style toward empathy and authenticity. Chapters 00:05 Andrew's background and getting into programmatic early 01:13 Career path from Forbes to Rubicon, JWP Connatix, Equativ, and Cadent 05:37 What's stayed constant through industry change 07:16 How brands and agencies rely on partners amid privacy, brand safety, and AI shifts 08:08 Cadent's ViewPlanner acquisition and why YouTube matters 09:24 Why partnerships moved past “set it and forget it” deals 10:46 Clean supply, transparency, and standards expectations 12:33 How cancer changed Andrew's perspective on relationships and work 18:08 Advice for newcomers: resources, mentors, and using LinkedIn well 21:07 What Andrew is excited about heading into 2026 24:12 Closing and holiday sendoff Learn more about your ad choices. Visit megaphone.fm/adchoices

In this 1818th episode of Toronto Mike'd, Mike chats with Thalia Assuras about her career in journalism working for CBC, CITY-TV, Global Television and CTV before leaving Canada to become a news anchor at ABC and CBS. Toronto Mike'd is proudly brought to you by Great Lakes Brewery, Palma Pasta, Ridley Funeral Home, Nick Ainis, RetroFestive.ca and RecycleMyElectronics.ca. If you would like to support the show, we do have partner opportunities available. Please email Toronto Mike at mike@torontomike.com.

Traci DeForge, founder of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry's only certified podcast manager training program, PodHive, and Co-Founder of the Podcast Professionals Association.  Traci hosts the Growth Accelerator Podcast, and co-hosts the popular Ask Brien Radio Show in Los Angeles.  She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council.

In today's MadTech Daily, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba's Qwen in its ‘Avocado' model.

Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown jewel of CTV, how the YouTube TV-Disney controversy unfolded, and the role AI will play in the future of the channel. Plus, Scott makes Eric's day by de-aging him.

It's time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We're offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11's Data Suite before the year ends.Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That's exactly the concept we dig into today as we explore the opportunities inside connected TV and why it's becoming a must-have in every marketer's media mix.We're joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms. Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening. In This Episode:- What NextRoll does now: the evolution- How NextRoll handles attribution on social platforms- Why AI-driven budget optimization is necessary- What is CTV and why is it exploding?- CPM shifts in CTV targeting - Targeting and retargeting CTV ads across devices - Real-world CTV results- What marketers must know for 2026Mentioned in the Episode:AdRoll / NextRoll CTV case studies Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Vibhor Kapoor:Website: https://www.adroll.com/ LinkedIn: https://www.linkedin.com/in/vibhor Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world -- and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters! Learn what "context" really means for advertisers (spoiler: consumers don't experience media in silos), how the collapse of some Regional Sports Networks has created opportunities for local advertisers, and why "smart curation" is more than an industry buzzword. But it's not just the small business that needs to adapt: it's agencies and brands, too. Peter breaks down what full-funnel capabilities now available to SMBs—from maxing out brand awareness across Premion's 210 DMAs, to measurable sales transactions, tapping 1st and 3rd party data.  And, as we gear up for playoff sports, he reminds us how technology has leveled the playing field and that local advertisers can get in the game, too! So, sports puns are pervasive in Episode 44 since part of our conversation is about Premion's new(ish) programmatic options to enable more inventory for all in live sports. Talk about a “game changer...!” Understand how local car dealerships and furniture stores can now leverage the same targeting, data, and attribution tools that Fortune 500 companies use, all while reaching their specific communities with precision. But for everyone, it's key to understand the importance of creative in driving outcomes, and omnichannel strategies (because yes, we're all scrolling during halftime), and why advertisers need to embrace data-driven decisions over personal platform preferences. "The first thing to realize is that big tech has leveled the playing field for local advertisers..." Whether you're a media buyer, agency leader, or local business owner trying to navigate the CTV landscape, this conversation delivers practical guidance on inventory, data, and measurement—the three pillars every advertiser should evaluate when choosing a CTV partner. Bottom line? The local advertising opportunity in streaming TV has never been bigger—but only for those willing to adapt, measure outcomes over impressions, and follow consumers wherever they are. Key Highlights [01:15] CTV's double-digit growth, challenges and opportunities for advertisers [02:14] What Premion does – Nine years of helping local advertisers navigate CTV [03:33] Leveling the playing field – Educating SMBs on using the same tools as national brands [05:25] Challenges and Strategies for Outcomes in Omnichannel Advertising [08:26] Tools and tactics – First-party data, pixels, attribution, and what SMBs need to track [10:48] The role of creative – Sequential messaging, AI tools, and "message to market match" [12:52] How Premion's programmatic access to sports inventory is opening doors for local advertisers [15:39] Smart Curation Explained and Full Funnel Options in 200+ markets [20:22] The dynamic nature of live sports – Why planning can be tricky but opportunity is massive [21:45] What to look for in a CTV partner – Hint: Inventory, data, measurement (plus the TAG seal of approval!) [23:41] Emerging Trends and AI in Advertising Connect with Peter Jones and Premion Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! 

Jeff Greenfield is an entrepreneur, advisor, and disruptor with three decades of strategy, growth, and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics, which is a 'cookie-less' attribution & measurement solution that enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets. 

On today's special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for streaming and CTV. EMARKETER Principal Analyst, Nate Elliott, hosts a panel with Caroline Giegerich, VP, AI, Interactive Advertising Bureau (IAB); Todd Feitlin, VP, Creative Lead, One Horizon, and Jonathan Watkins, Head of Optimization, tvScientific. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

Summary:This week on Next in Media, Mike Shields talks with Erick Opeka, President & Chief Strategy Officer at Cineverse and board member at the startup Micro Co. Opeka breaks down how short-form “micro-dramas”—already attracting hundreds of millions of daily viewers in China—are taking shape in the U.S. and why they could become a $20 billion category.He explains how Cineverse's 22 streaming services, proprietary Matchpoint technology, and deep ad-tech stack position it to lead this wave. From Quibi's missteps to AI-driven efficiencies, Opeka shares how the next generation of vertical video could transform storytelling, advertising, and the very idea of television.⭐ Key Highlights

Elderly intoxicated people pay 33% more attention to ads than sober viewers but remember half as much. That's just one reason why optimizing solely for attention can backfire spectacularly.This week, Elena, Angela, and Rob are joined by Marc Guldimann, CEO of Adelaide. Marc explains why Byron Sharp is right about attention being wasteful when misused, but wrong about dismissing it entirely. The team explores how attention should measure media quality, not creative sensationalism or audience manipulation.Topics covered: [01:00] Why optimizing for maximum attention creates unintended consequences[06:00] Where Byron Sharp gets attention metrics right (and wrong)[13:00] The problem with legacy verification companies' attention metrics[18:00] How Adelaide rates media quality like a credit rating agency[23:00] Why cost-plus agency models create perverse incentives[28:00] YouTube podcasts and premium CTV as today's best media bargains  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 The Media Leader Article: https://uk.themedialeader.com/sharp-is-right-chasing-fleeting-attention-is-a-waste-of-money/Marc Guldimann's LinkedIn: https://www.linkedin.com/in/guldi/Adelaide Metrics Website: https://www.adelaidemetrics.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.