Podcasts about CTV

It's time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We're offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11's Data Suite before the year ends.Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That's exactly the concept we dig into today as we explore the opportunities inside connected TV and why it's becoming a must-have in every marketer's media mix.We're joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms. Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening. In This Episode:- What NextRoll does now: the evolution- How NextRoll handles attribution on social platforms- Why AI-driven budget optimization is necessary- What is CTV and why is it exploding?- CPM shifts in CTV targeting - Targeting and retargeting CTV ads across devices - Real-world CTV results- What marketers must know for 2026Mentioned in the Episode:AdRoll / NextRoll CTV case studies Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Vibhor Kapoor:Website: https://www.adroll.com/ LinkedIn: https://www.linkedin.com/in/vibhor Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

In this episode of Marketing Operators, Cody and Connor break down how growth teams are rethinking measurement heading into 2026 - especially the rising importance of brand tracking. They discuss why click-based attribution alone no longer works, how incrementality and geo tests fill in the gaps, and why tracking awareness, consideration, and “future demand” is becoming essential.Then they're joined by Austin Santino, Client Development Manager at Tatari, and Jonathan McKenzie, Co-Founder of Turtlebox. Jonathan shares the brand's unique origin story - four best friends building a rugged speaker for their sailboat before realizing it could become a business. Austin breaks down how Tatari has helped Turtlebox validate audiences and content through high-signal CTV testing and confidently expand into larger live-sports and linear placements. Jonathan also shares how Turtlebox is aiming to move from fast-cycling, performance-style creative toward more intentional, long-form storytelling as the brand matures.This episode delivers the frameworks, tactics, and operator-level insights you need to sharpen your measurement strategy and scale your TV investment with confidence.Tatari: https://www.tatari.tv/?utm_campaign=29640555-Operators%20Podcast%20Nov%20%2725&utm_source=podcast&utm_medium=operatorsIf you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:06:32 - Implementing Brand Tracking00:20:45 - The Value of Earned Media Value (EMV)00:35:26 - Turtle Box Audio: Origin Story and Product Differentiation00:48:11 - TV Content Strategy00:58:25 - 2026 Planning and The "Small Bets" Philosophy for FoundersPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world -- and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters! Learn what "context" really means for advertisers (spoiler: consumers don't experience media in silos), how the collapse of some Regional Sports Networks has created opportunities for local advertisers, and why "smart curation" is more than an industry buzzword. But it's not just the small business that needs to adapt: it's agencies and brands, too. Peter breaks down what full-funnel capabilities now available to SMBs—from maxing out brand awareness across Premion's 210 DMAs, to measurable sales transactions, tapping 1st and 3rd party data.  And, as we gear up for playoff sports, he reminds us how technology has leveled the playing field and that local advertisers can get in the game, too! So, sports puns are pervasive in Episode 44 since part of our conversation is about Premion's new(ish) programmatic options to enable more inventory for all in live sports. Talk about a “game changer...!” Understand how local car dealerships and furniture stores can now leverage the same targeting, data, and attribution tools that Fortune 500 companies use, all while reaching their specific communities with precision. But for everyone, it's key to understand the importance of creative in driving outcomes, and omnichannel strategies (because yes, we're all scrolling during halftime), and why advertisers need to embrace data-driven decisions over personal platform preferences. "The first thing to realize is that big tech has leveled the playing field for local advertisers..." Whether you're a media buyer, agency leader, or local business owner trying to navigate the CTV landscape, this conversation delivers practical guidance on inventory, data, and measurement—the three pillars every advertiser should evaluate when choosing a CTV partner. Bottom line? The local advertising opportunity in streaming TV has never been bigger—but only for those willing to adapt, measure outcomes over impressions, and follow consumers wherever they are. Key Highlights [01:15] CTV's double-digit growth, challenges and opportunities for advertisers [02:14] What Premion does – Nine years of helping local advertisers navigate CTV [03:33] Leveling the playing field – Educating SMBs on using the same tools as national brands [05:25] Challenges and Strategies for Outcomes in Omnichannel Advertising [08:26] Tools and tactics – First-party data, pixels, attribution, and what SMBs need to track [10:48] The role of creative – Sequential messaging, AI tools, and "message to market match" [12:52] How Premion's programmatic access to sports inventory is opening doors for local advertisers [15:39] Smart Curation Explained and Full Funnel Options in 200+ markets [20:22] The dynamic nature of live sports – Why planning can be tricky but opportunity is massive [21:45] What to look for in a CTV partner – Hint: Inventory, data, measurement (plus the TAG seal of approval!) [23:41] Emerging Trends and AI in Advertising Connect with Peter Jones and Premion Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! 

Jeff Greenfield is an entrepreneur, advisor, and disruptor with three decades of strategy, growth, and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics, which is a 'cookie-less' attribution & measurement solution that enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets. 

On today's special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for streaming and CTV. EMARKETER Principal Analyst, Nate Elliott, hosts a panel with Caroline Giegerich, VP, AI, Interactive Advertising Bureau (IAB); Todd Feitlin, VP, Creative Lead, One Horizon, and Jonathan Watkins, Head of Optimization, tvScientific. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

Summary:This week on Next in Media, Mike Shields talks with Erick Opeka, President & Chief Strategy Officer at Cineverse and board member at the startup Micro Co. Opeka breaks down how short-form “micro-dramas”—already attracting hundreds of millions of daily viewers in China—are taking shape in the U.S. and why they could become a $20 billion category.He explains how Cineverse's 22 streaming services, proprietary Matchpoint technology, and deep ad-tech stack position it to lead this wave. From Quibi's missteps to AI-driven efficiencies, Opeka shares how the next generation of vertical video could transform storytelling, advertising, and the very idea of television.⭐ Key Highlights

Elderly intoxicated people pay 33% more attention to ads than sober viewers but remember half as much. That's just one reason why optimizing solely for attention can backfire spectacularly.This week, Elena, Angela, and Rob are joined by Marc Guldimann, CEO of Adelaide. Marc explains why Byron Sharp is right about attention being wasteful when misused, but wrong about dismissing it entirely. The team explores how attention should measure media quality, not creative sensationalism or audience manipulation.Topics covered: [01:00] Why optimizing for maximum attention creates unintended consequences[06:00] Where Byron Sharp gets attention metrics right (and wrong)[13:00] The problem with legacy verification companies' attention metrics[18:00] How Adelaide rates media quality like a credit rating agency[23:00] Why cost-plus agency models create perverse incentives[28:00] YouTube podcasts and premium CTV as today's best media bargains  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 The Media Leader Article: https://uk.themedialeader.com/sharp-is-right-chasing-fleeting-attention-is-a-waste-of-money/Marc Guldimann's LinkedIn: https://www.linkedin.com/in/guldi/Adelaide Metrics Website: https://www.adelaidemetrics.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode Julie M. Green discusses her experiences as a mother and a writer. Julie shares her journey of discovering that both she and her son are autistic, discussing the challenges and the learning curve involved with raising an autistic child in a time when information and resources were limited. She touches on her diagnosis process, the isolation she felt, and the eventual realization that understanding her own autism helped her better parent her son. Julie also discusses her book 'Motherless,' which provides a raw portrayal of her life, parenting, and navigating a world not always accommodating neurodivergent individuals. The conversation highlights the importance of empathy, advocacy, and the nuanced understanding of autism, touching on themes of personal growth, family dynamics, and the ongoing struggle for acceptance and understanding. In this episode, we talk about:00:00  Welcome and Coffee Talk00:50  Journey to Diagnosis01:12  Mother and Son's Early Challenges02:03  Navigating Autism in the Early Years03:17  Personal Reflections and Realizations05:23  The Impact of Diagnosis08:59  Parenting and Advocacy20:52  Community and Support23:26  Family Dynamics and Acceptance26:31  Advice for Moms Seeking Diagnosis27:31  Dealing with Ignorance and Expectations28:36  The Journey of Writing a Memoir30:07  Parenting and Isolation in the Autism Community32:07  Balancing Personal and Public Life32:49  Teenage Reactions and Identity35:27  The Cathartic Process of Writing36:39  Hopes for the Book's Impact44:30 Navigating Publicity as an Introverted Author45:59 Final Thoughts and ReflectionsIf you found Julie's episode informative and inspiring, please don't forget to subscribe and share this episode with another fellow badass mom or someone who you feel would benefit!Connect with Julie: Instagram: www.instagram.com/Website: https://juliemgreen.caThe Autistic Mom | Julie M Green | SubstackJulie is the author of Motherness, A Memoir of Generational Autism, Parenthood, and Radical Acceptance which was recently named one of Audible's #BestOfTheYear for 2025.Her work has appeared in the Washington Post, Globe and Mail, Huffpost, Parents, Chatelaine, CBC, Today's Parent, and more.Julie has appeared on various shows and podcasts, including CTV, BBC Radio, Sirius XM, Global News, CBC Radio, HuffPost Live, and more. Make sure to subscribe so that you never miss an episode.FOLLOW US:Instagram: www.instagram.com/theabmpodcastFacebook: www.facebook.com/theabmpodcastTikTok: autismforbadassmomsYouTube: autismforbadassmoms 

Interview with Matthew Collins   Matthew Collins is a Los Angeles-based hairstylist and entrepreneur. With a career spanning more than 17 years, Collins has perfected skills such as barbering, cutting, coloring, and balayage, and now specializes in celebrity hairstyling for events, award shows, runway shows, editorials, and beyond.  Collins' celebrity clientele includes Gigi Hadid, Karlie Kloss, Cindy Crawford, Kristen Stewart, Kristen Bell, Mandy Moore, Bryce Dallas Howard, Camilla Mendes, Sophia Bush, Stella Maxwell, and Joey King. His work has been featured in publications such as Vogue, Vanity Fair, ELLE Canada, Harper's Bazaar, Wonderland, and InStyle.  His television work includes serving as the hair expert on CTV's “The Social”, “Celebrity Style Story,” and “Etalk” in Canada. Collins is currently the Global Styling Brand Ambassador for DYSON and was awarded L'Oreal Professional's ‘Canadian Runway Stylist of the Year.'  He also co-founded Scrungee, a hair tie that combines style and function, and The Good Ones, an advanced beauty training academy. Links: https://thewallgroup.com/artist/matthew-collins/?work-c=Red+Carpet  https://www.instagram.com/matthewstylist/ News from TheTease.com: https://www.thetease.com/can-christmas-decorations-be-cunty-john-novotnys-tree-says-yes/  https://www.thetease.com/the-mlb-just-made-hair-wellness-cool- with-nutrafol-and-heres-how-you-can-leverage-it/   More from TheTease.com   Instagram: https://www.instagram.com/readthetease/ (readthetease) Instagram: https://www.instagram.com/volumeupbythetease/ (volumeupbythetease) Instagram: https://www.instagram.com/kellyehlers/ / (KellyEhlers) Instagram: https://www.instagram.com/eljeffreycraig/ (eljeffreycraig) Web: https://www.thetease.com (TheTease.com) Email: VolumeUp@TheTease.com   Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.   Thank you to the team who helped create our theme song. Show them some love and check out their other work! •Josh Landowski https://www.instagram.com/josh_landowski/

Dr. Laura welcomes Dr. Shahana Alibhai, a TEDx speaker, bestselling author, family physician, and medical director of The Foundry Abbotsford, to the show to talk about her book, Feel Better, and the need for more focus on mental health, especially for youth. Dr. Shahana points out that medicine is very focused on illness, on diagnosing disease and offering treatment, whereas mental health requires holding space for belonging, acceptance, and mattering. She and Dr. Laura explore what it takes to navigate emotions and thrive in life.The proceeds from Dr. Shahana's book sales go to support youth mental health agencies, and she drew on her own experiences with postpartum OCD and the reluctance she felt, as a physician, to seek professional help. Dr. Shahana and Dr. Laura explore the coping mechanisms we turn to and whether they're useful long-term, the benefits of being open about our emotional states, and the lessons in Feel Better. Dr. Shahana likens understanding others to envisioning an invisible chalkboard above them listing what's really going on in their lives, the parts we don't automatically see. This is a beautifully authentic conversation that sheds light on the reality of what emotional struggle is, how to cope with stress and anxiety, and how to prolong the joy we seek.“Does it come as a friend and leave as a friend, or does it come as a friend and leave as an enemy? … Vaping, substances, alcohol, the list goes on and on. Comes as a friend. Of course it works. It works oftentimes. Leaves as an enemy. It takes more from you than you want.” - Dr. Shahana AlibhaiAbout Dr. Shanana Alibhai:TEDx speaker, bestselling author, and powerhouse in the field of emotional health. As a dedicated family physician and Medical Director at Foundry Abbotsford—British Columbia's largest youth health centre—Dr. Shahana has made it her mission to empower others with the tools to navigate their emotional well-being.Her debut book, Feel Better, endorsed by the legendary Mel Robbins, soared to #1 in and Parenting on Amazon. A sought-after speaker, she has worked with top organizations like Yale University, UBC, Scotiabank, and Remax, bringing clarity to the crucial connection between emotional and mental health.Dr. Shahana's insights have captivated audiences on major media platforms, including CTV and Global, and her wisdom has even made it to Hollywood—the quote, “We do not suffer from a lack of joy, simply a lack of recognizing it”, was handpicked for an award-winning planner gifted to celebrities at the Oscars. She has also been featured in Medium - Authority Magazine, where she shared her expertise on emotional resilience and well-being. In recognition of her impact, she has been nominated for the prestigious 2025 YWCA Women of Distinction Award.Passionate about education and outreach, she created the groundbreaking "Think Like a Doc" program, where students step into the shoes of a physician, learning about both their physical and mental health. She has also contributed to global mental health initiatives, volunteering her time to support communities in developing nations like Nepal.Beyond her work in medicine and advocacy, Dr. Shahana is a proud mom to three energetic young boys who keep her on her toes and continuously teach her the true meaning of patience, resilience, and joy. Balancing a thriving career with the beautiful chaos of motherhood, she brings a refreshingly real and relatable perspective to her audiences.When she's not on stage, in the clinic, or chasing after her little ones, Dr. Shahana serves as a National Accreditor for the College of Canadian Family Physicians and has been a mentor in the UBC Faculty of Medicine Residency Training Program. Her TEDx talk, "Emotional Literacy for Better Mental Health", has resonated with thousands, cementing her as a leading voice in the space of well-being and resilience.With a unique ability to blend science, storytelling, and real-world strategies, Dr. Shahana leaves every audience inspired, informed, and ready to feel better. Resources:Website: DrShahana.comLinkedInYouTubeInstagramBook: “Feel Better” by Dr. Shahana Alibhai, MD Learn more about Dr. Laura on her website: https://drlaura.live“I Wish I'd Quit Sooner:  Pre-orders: Practical Strategies for Navigating and Escaping a Toxic Boss” by Dr. Laura Hambley Lovett - Pre-orders and AmazonFor more resources, look into Dr. Laura's organizations: Canada Career CounsellingSynthesis Psychology Pre-order Dr. Laura's new book today: I Wish I'd Quit Sooner: Practical Strategies for Navigating a Toxic Boss Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Bruce Sellery is a business journalist, TV host, author and speaker. He joined Andrew Carter to discuss using your house for retirement.

As mobile marketers head into another year of rising costs, shrinking signal, and fiercer competition across search and social, one performance channel keeps gaining momentum where few expected it: connected TV. What used to be dismissed as “just a brand play” is now becoming a measurable, high-intent driver of installs and in-app actions — especially when powered by OEM data. In this App Talk special of the Business of Apps Podcast, David Murphy sits down with Kaitlin Stebbins, Mobile Growth & Performance Media Lead at Samsung Ads, to unpack what CTV can really do for app growth. Kaitlin breaks down how Samsung's unique data layer, measurement integrations, and precision targeting are helping mobile marketers reach new audiences, hit their KPIs, and diversify beyond the crowded Meta-Google-TikTok triangle. You'll hear why CTV is no longer an upper-funnel luxury, how Samsung connects exposure to mobile conversions, and why even allocating 5–10% of spend can unlock incremental users that traditional channels miss. If you're rethinking your performance mix for 2026 — this conversation is your roadmap. Today's topics include: Why CTV is no longer just brand awareness and how it now drives installs and in-app actions. How Samsung Ads leverages OEM data to deliver precise, performance-focused targeting. Why mobile marketers should diversify beyond search and social to reach higher-value audiences. How CTV measurement works, including IP-based attribution through mobile measurement partners. What success on CTV looks like, from KPI alignment to full-funnel performance across TV, mobile, and web. Links and Resources: Kaitlin Stebbins on LinkedIn Samsung Ads website Business Of Apps - connecting the app industry Quotes from Kaitlin Stebbins “The idea that CTV can't drive performance is a big misnomer — we've been working with direct-response advertisers for years, and it absolutely drives action.” “CTV reaches a completely different audience than social — older, higher-income, and far more likely to take meaningful action after seeing an ad.” “Lean heavily into CTV in 2026. Your big, beautiful creative deserves to be seen on the largest screen in the home — served to the right person at the right time.” Host Business Of Apps - connecting the app industry since 2012

Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies across linear, streaming, and walled gardens. Expect practical examples, a clear case for audience first buying, and a candid look at what happens if the industry stays locked to legacy metrics. Takeaways TV works, but modern measurement must prove business outcomes instead of just delivery. Advanced audiences reduce waste and can lift sales by focusing on the right households. Cross channel measurement is essential now that viewing and spend are split across many platforms. Third party validation matters because platforms grading their own homework limits trust. Dual currencies and clean room matching are messy today, but they create price flexibility and innovation. Chapters00:10 Ari sets up the shift from impressions to outcomes in CTV measurement. 02:16 Jenny explains why TV is a really emotional video and why that still drives results. 02:59 The conversation moves to tying fragmented channels to real KPIs like sales. 04:11 Jenny argues that advanced audiences beat demo buying for most brands. 05:18 Examples show how deep audience targeting can go, from retail intent to pharma switching. 10:53 Walled gardens and the need for independent measurement come into focus. 12:48 Dual currencies are framed as painful now but necessary for the market to progress. 15:14 Jenny warns that unstable metrics could wipe out long tail networks. 18:02 Real time optimization in TV is closer than most marketers think. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

The CTV is under fire after platforming the head of the Khalistani movement's Sikhs for Justice. After a wave of Class 1 truck driver accidents, Alberta vows to “close the loophole” which allowed commercial truck drivers to wreck a truck at one company and begin driving for another without disclosure. A new study found that over 23,500 patients have died while waiting to access both critical and non-essential healthcare services last year. Tune in to the Daily Brief with Cosmin Dzsurdsza and Clayton DeMaine! Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

My name is Paul Bychko and I have been collecting Blue Jays items since I was 5-6 years old. This was kind of an oddity since my hometown is Sault Ste. Marie; known primarily for being a hockey town. My first items comprised of the Fire Safety Team Sets that were given out at Fire Stations across Ontario. My mother was chaperoning a visit to the local Fire Hall and got me a set. Up to that point in my life, I had hardly watched baseball, and I really knew nothing about it. However, the pictures of the player intrigued me, and I started watching the Jays on the television on CTV and TSN. I had an old football helmet radio that I would listen to Tom and Jerry on while in the waiting rooms while my sisters had their dance practices. This love for the Jays was strong until I was about 17 years old when the team had updated their team logo and most of the players that I had watching growing up had moved on. I was growing up and became interested in other things. My love for the Jays reignited when in the early 2000's when I was finally able to visit Roger's Centre for the first time on a road trip with my father for Alumni weekend. That weekend I met many of my favourites including Tony Fernandez, John Cerutti, Cito Gason, Cecil Fielder and Rance Mulliniks. Since then, I have been a bigger fan than ever, and my collection has grown significantly. I have an excel documenting over 13000 Blue Jays items and counting. My focus of my collection is on autographs, specifically heavily inscribed autographed baseballs documenting everything from rare plays, quirky moments, team and MLB records and Blue Jays firsts. Other key aspects of my collection include tickets, signed jerseys, books, coins, and bobbleheads. This collection will ultimately be passed down to my two boys, JP and Noah, and perhaps some items donated to the Canadian Baseball Hall of Fame, as well as the Toronto Blue Jays organization.   / bluejayshistory  https://beacons.ai/chrisdpomayhttps://www.cameo.com/chrispomay if you like to book a personalized video message from yours truly CDP. https://www.paypal.com/paypalme/chris... if you wish to tip the host. https://podcasts.apple.com/ca/podcast..https://www.barrycullen.com/Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/54200596...Chris Pomay Live With CDP Talk Show

What really scales a modern brand: product or performance? From Marketingland 2025, Ari Murray sits down with growth powerhouse Stefani O'Sullivan (STAUD, Savage X Fenty, Moda Operandi, Chanel) for a deep dive into how today's most resilient brands actually grow. Stefani breaks down the truth behind two very different paths: Product-led growth (STAUD, RHODE, category disruptors) and Marketing-led growth (DTC engines powered by paid media). They unpack: > The real tradeoffs between product-first and performance-first models > How product intuition, merchandising, and customer feedback shape long-term equity > When to expand into CTV, OOH, retail media, and how to know it's actually working > Why consistency matters, but context matters more Whether you're leading a growth team, scaling your first brand, or rethinking how product and performance should truly work together, this conversation will challenge your assumptions…and reveal why the smartest path to scale might not be the one you expect. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out.  Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Stefani: LinkedIn: https://www.linkedin.com/in/stefaniosullivan/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when technology, media, and purpose collide? We sit down with Alex Wagner, Director of Strategic Initiatives at Magnitude of Change, to explore how a research-led, values-driven media consultancy turns attention into action for public health and social impact. From the early pandemic days supporting the California Department of Public Health to statewide work on the 988 Suicide and Crisis Lifeline, Alex reveals how data, empathy, and behavior science come together to reach people at the right time and place.We dig into the mechanics of meaningful campaigns—paid search and social tuned for help-seeking, streaming audio and CTV built for trust, and digital out-of-home that meets people in their daily paths. We also talk about the rigor behind the work: qualitative and quantitative research, community-informed creative, and the governance standards that come with certified B Corp status and membership in 1% for the Planet. Welcome to the Agency for Change podcast.Connect with Alex and Magnitude of Change at: ·       Email Alex – alex.wagner@magnitudeofchange.com·       Website – https://www.magnitudeofchange.com/

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Science communicator and bat expert Dan Riskin talks to Andrew Carter every Wednesday at 8:20.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

On today's special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how content, and offers work for different demographic cohorts. Principal Forecasting Writer, Ethan Cramer-Flood, hosts a panel with Amanda Corral, Senior Director, Paid Media Strategy at PepsiCo, Nydia Sahagun, Head of Marketing Strategy & Innovation, Primary Care Organization at Humana, and Todd Segall, Senior Director of Media Sales at Verve.  Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Pattie Lovett-Reid and Toonie Tuesday can be heard every Tuesday morning at 8:20 on The Andrew Carter Morning Show.

On today's special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and measuring their impact. EMARKETER Senior Analyst, Arielle Feger, hosts a panel with Shruti Khatod, SVP, Growth Marketing and Media Strategy at Nutrafol, and Benjamin Vandegrift, VP, Measurement Strategy & Innovation at the Video Advertising Bureau. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

In this episode of the MadTech Podcast, Nicole Pruess, freelance presenter and educator at U of Digital, joins ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree.  They discuss Meta profiting from fraudulent ads on its platforms, TikTok's and Netflix's podcasting push, and transparency in CTV advertising.

Show Resources Jack Caspino's LinkedIn profile - follow and connect! Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Rate/Review Contact us with any questions, suggestions, or corrections! Summary In this episode of the LinkedIn Ads Show, AJ is joined by Jack Caspino, founder of ContactLevel, to dive deep into one of the most powerful – and misunderstood – tools in your LinkedIn arsenal: data enrichment for list uploads. We break down exactly how Jack is turning 40% match rates into near-100% by enriching B2B contact lists with consumer identifiers, then syncing those hyper-accurate audiences across major platforms to reach the same people everywhere for less. You'll hear a real-life case study from one of our clients, smart tactics for making the most of very small audiences (like duplicating campaigns to reset CPMs, using Thought Leader Ads and boosted posts, and layering in LinkedIn Audience Network and CTV strategically), plus a peek into ContactLevel's CRM integrations, workflow automations, and upcoming roadmap. We also kick things off with important LinkedIn platform updates you need to know—recent delivery issues with manual bidding, ad personalization, multi-format campaigns, dwell time changes, and the new campaign/ad set naming. Listen to learn how to see your own enriched match rates in action. Transcript For the full show transcript, see the show notes page here: Episode 166

On today's special edition podcast episode, EMARKETER Senior Analyst, Ross Benes, unpacks the key trends driving the evolution of steaming and CTV. Afterwards, Ross welcomes Kim Marchan, Head of Agency Development at StackAdapt, to discuss how data, AI, and programmatic innovation are driving efficiency, transparency, and creative opportunity in CTV. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays from B2C, and what it really takes to build a creator program that doesn't flame out on day one. She gets into the messy reality of picking the right creators and measuring impact without deluding yourself with vanity numbers. Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro (03:22) - – Why Influence Drives Modern B2B Buying (06:17) - – What B2B Can Steal From B2C Playbooks (09:12) - – The Creator Engine Framework (12:29) - – Picking the Right Creators (Without Getting Burned) (15:47) - – Building Campaigns That Don't Feel Like Ads (19:02) - – How to Measure Real Impact (Not Vanity Metrics) (23:38) - – Running a 90-Day Pilot That Actually Works (26:23) - – Scaling From One-Off Posts to a Full Program Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Today on The Social Studies Show, we're exploring how culture, creativity, and commerce intersect to shape opportunity in music, sports, and advertising. Our guest, Olukoya Davis, has spent over 20 years building bridges between culture and commerce — helping artists, athletes, and brands tell stories that move people and markets. Currently, he is Senior Director of  West Coast Sales at Vevo, where he drives revenue and partnerships across CTV and digital platforms. Before that, he served as Vice President of Brand Partnerships at the NBPA, and held leadership roles at Roc Nation, Complex, NBC Sports, Disney, and Warner Bros. Beyond the boardroom, Olukoya helped grow Misha's Foods from a farmers market brand into major retail stores, and founded The Entersection Group — a strategy firm focused on authentic partnerships across culture, content, and community. He's also the Board President of 100 Black Men of Los Angeles, an MBA grad from Hampton University, and a proud dad — using mentorship and access to empower the next generation of creatives and leaders.

Josh Justice, CEO of Peerly, highlights the new Video in Motion technology, an evolution of their previous HD video texting service. This next-generation tool allows for sending 4K high-resolution video to voters' phones via text message, bypassing the limitations of MMS protocols. This is a direct-to-voter messaging model that Josh argues is superior to traditional OTT and CTV advertising because it delivers a measurable interactive experience directly to voters. Josh and I talk about: The integration of AI for video captions and thumbnails using AMP AI to handle replies that text campaigns generate The benefits of delivering messages directly to a voter's phone versus paid advertising The value of the robust real-time metrics tracking 64 different points of engagement Need for campaigns to take a mobile-first strategy to meet voters where they are in motion and not just sitting in front of a screen #Peerly #VideoInMotion #CampaignTech #PoliticalInnovation #DigitalOutreach #VoterEngagement #MobileStategy Peerly.com    

In this special episode recorded live at Amazon UnBox in Nashville, I sit down with Charlotte Maines, Head of Device Advertising for Fire TV at Amazon. We dive into the massive reach of Fire TV—over 300 million devices sold globally—and what that means for brands aiming to connect with high-value, logged-in Amazon customers.Charlotte shares how Amazon is evolving the ad experience from simple tune-in campaigns to interactive, full-funnel marketing opportunities. We unpack the growing role of Alexa Plus, Amazon's new LLM-powered assistant, and how it's revolutionizing personalized, voice-driven engagement across devices. From shoppable connected TV to dynamic creative powered by GenAI, this episode is packed with insights for any brand looking to harness the next wave of CTV innovation.Timeline Summary:[0:38] - Why Fire TV's 300M device footprint is a game-changer for advertisers[2:40] - The “six-minute window”: How brands can show up during viewer decision time[4:22] - Evolution of Fire TV advertising—from HBO tune-ins to full-funnel brand engagement[6:12] - Inside Alexa Plus: How LLMs are powering Amazon's new conversational AI[8:10] - Shopping with your voice: Fire TV and Alexa's seamless commerce experiences[10:00] - The future rotator: Amazon's prime CTV ad real estate explained[12:45] - Full-funnel advertising: How Amazon connects the dots across devices and media[15:15] - GenAI in action: How brands are creating audio ads in seconds using Amazon tools[18:12] - What brands—big and small—are learning from Amazon's self-service creative tools[20:33] - Why devices are key to Amazon's dominance in full-funnel marketingLinks & Resources:Learn more about Alexa Plus: Amazon AlexaExplore Sabio's platform: sabioctv.com

This week, we're joined by Jon “JMo” Morgenstern, Head of Investment at VaynerMedia, who manages over $1.5B in annual media spend across brands like Oreo/Mondelez, JP Morgan Chase, PepsiCo, and Yeti. JMo breaks down how enterprise advertisers think about channel mix, retail media, and allocating capital across Meta, TikTok, CTV, Amazon, and Walmart and what DTC operators can learn from teams working at that scale.From there, we dive deep into measurement. JMo breaks down how enterprise teams are approaching incrementality, causal MMM, brand lift, and retail media halo effects and why fast-moving brands need to start thinking beyond last-click and short-window ROAS if they want to graduate into real growth mode.Then we move into creative. We talk about why “just make more ads” isn't the strategy and how Vayner thinks about creative volume × creative diversity, niche persona testing, and using organic performance as a signal before scaling into paid.We wrap with TikTok Shop, retail partnerships, and why even the biggest brands in the world are still navigating the same innovator's dilemma as fast-growth DTC brands - just with more zeros and way more stakeholders. If you're trying to spend smarter, measure smarter, and make creative that actually moves the needle, you're gonna love this one.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:04:59 - Fortune 500 vs DTC Strategies00:17:59 - Measuring Awareness, Incrementality & MMM00:38:49 - Vayner Volume Model: Diversity over Iteration00:52:49 - Turning Organic Wins into TV Commercials01:04:11 - TikTok Shop Strategy & Cross-Channel HaloPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv), Tom Wentworth (CMO, incident.io), and Aditya Vempaty (VP of Marketing, MoEngage) for a real talk on how AI is completely rewiring the B2B buying journey. We got into why buyers no longer need your pretty funnel, how AI-powered research changes the sales call, and what that means for your GTM strategy.Timestamps(00:00) - – Intro + Dave Sets the Stage (04:07) - – How AI Is Changing B2B Buying (11:07) - – The Big Shift: Taste, Unscalable Work, and Distribution (16:07) - – Getting Exec Buy-In for “Unmeasurable” Marketing (20:07) - – Does the Funnel Still Matter? (24:07) - – Dead Tactics: Gating, A/B Testing, Lead Score Theater (30:53) - – AI That Actually Works (Real Use Cases) (37:53) - – Team Size, Skills, and the New CMO (43:53) - – Authenticity vs AI: Creative, Video, and Brand (58:53) - – Content Attribution + Final Takeaways Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Ari Paparo and Eric Franchi sit down with Paul Bannister, Chief Strategy Officer of Raptive, unpack new research on how audiences respond to AI-written content, why trust changes depending on labeling and experience, and what shifting traffic patterns mean for publishers. The conversation moves from consumer behavior to the realities of the open web, the role of strong brands, and how AI tools are reshaping ad operations. Takeaways Readers trust AI content less when labeling is unclear. Suspicion of AI drops trust more than actual AI writing. People struggle to identify whether content is AI or human. Heavy AI users become highly skeptical of AI content. Traffic declines hit factual verticals harder than lifestyle. Strong brands cushion publishers from search volatility. Smaller sites dependent on SEO face the greatest risk. Reducing ad clutter can improve both outcomes and revenue. AI tools are speeding up slow ad ops and campaign setup. CTV continues to drive most of the open web growth. Chapters 00:00 Introduction and Guest Introduction 03:00 AI and Content Trust Issues 09:00 Impact of AI on Traffic and Branding 15:00 Earnings Reports and Industry News 21:00 AI in Programmatic Advertising 27:00 Challenges for Small Publishers 33:00 The Role of Human Involvement in AI Content 39:00 Future Trends in Digital Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

#303 Storytelling | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. Harry Dry, creator of Marketing Examples and one of the best copywriters on the internet, shared a masterclass on storytelling, creativity, and writing marketing that actually connects—showing how to find great ideas, turn real stories into memorable campaigns, and make people feel something in the process.Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro from Dave (02:47) - – Harry's background + Marketing Examples origin (05:07) - – What makes good marketing storytelling (08:27) - – How to find and collect great ideas (12:52) - – The power of emotion in copy (17:37) - – Why simple writing wins (22:12) - – Turning real stories into campaigns (29:08) - – The role of curiosity in great marketing (33:53) - – How to write like you talk (39:03) - – Examples of high-performing campaigns (44:13) - – Q&A: writing habits, inspiration, and burnout Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Full Press discusses why two top executives at the BBC resigned over the misleading editing of Trump's January 6th speech, examines a CTV article that called the notwithstanding clause a "threat to democracy," and asks whether journalists should have been partying with the Liberal cabinet ministers they cover, following last week's budget.   The Hub is Canada's fastest growing independent digital news outlet. Subscribe to The Hub's podcast feed to get all our best content: https://tinyurl.com/3a7zpd7e (Apple) https://tinyurl.com/y8akmfn7 (Spotify) Watch a video version on YouTube: https://www.youtube.com/@TheHubCanada Want more Hub? Get a FREE 3-month trial membership on us: https://thehub.ca/free-trial/ Follow The Hub on X: https://x.com/thehubcanada?lang=en   CREDITS: Amal Attar-Guzman - Producer Alisha Rao - Sound Editor  Harrison Lowman - Host

It is CFL Grey Cup Week: Montreal vs Saskatchewan in the big game in Winnipeg.  Ryan Dinwiddie takes over as Ottawa Head Coach and General Manager, will Mike O'Shea take over in Toronto?  BC Lions still think they did not lose the Western Final after looking at screenshots of the Tommy Nield catch.  Hamilton quarterback Bo Levi Mitchell ponders his future after a devasting loss to Montreal in the Eastern Final.  Who wins the 112th Grey Cup?  It's too close for us to really call, tune in Sunday November 16 to watch the Grey Cup on CTV, RDS, or TSN to find out.  (CFL on CBC theme music used with express written permission from the CBC; podcast recorded November 11, 2025).

Is ARK the missing piece that lets Bitcoin scale without sacrificing sovereignty? Or is it just a confusing mess that you can't make sense of? Hopefully this episode helps as I unpack Paco VM's brilliant train analogy and dive into how ARK changes the game for Lightning, trust models, and the deeper logic of Bitcoin as the ultimate court of truth. Check out the original article Ark and the train analogy by Paco VM (Link: https://pakovm.substack.com/p/ark-and-the-train-analogy-a-guide) Referenced Links Chat_135 - Do One Thing and Do it Right with Mauricio Di Bartolomeo (Link: https://fountain.fm/episode/3C7VhS5sIwTwXBZMzhXV) Chris Guida episode on covenants, CTV, and the culture of Bitcoin (coming tomorrow) Check out our awesome sponsors! Ledn: Need fiat but don't want to sell your Bitcoin? Ledn offers secure, Bitcoin-backed loans with no credit checks, flexible repayment, and fast turnaround—often within 24 hours. With $10B+ in loans across 100+ countries and transparent Proof of Reserves, Ledn is a trusted option for unlocking liquidity without giving up your Bitcoin. (Link: https://learn.ledn.io/audible) HRF: The Human Rights Foundation is a nonpartisan, nonprofit organization that promotes and protects human rights globally, with a focus on closed societies. Subscribe to HRF's Financial Freedom Newsletter today. (Link: https://mailchi.mp/hrf.org/financial-freedom-newsletter) OFF: The Oslo Freedom Forum is a global human rights event by the Human Rights Foundation (HRF), uniting voices from activism, journalism, tech, and beyond. Through powerful stories and collaboration, OFF advances freedom and human potential worldwide. Join us next June. (Link: https://oslofreedomforum.com/) Pubky: Pubky is building the next web, a decentralized system designed to put control back in your hands. Escape censorship, algorithmic manipulation, and walled gardens by owning your identity and data. Explore the Pubky web and become the algorithm today. Don't forget to find me on my Pubky ID here: pk:5d7thwzkxx5mz6gk1f19wfyykr6nrwzaxri3io7ahejg1z74qngo. (Link: https://pubky.org) Chroma: Chroma is dedicated to advancing human performance and well-being through cutting-edge light therapy devices and performance eyewear. Their mission is to enhance physical and mental health, unlocking peak human health, cognitive function, and physical performance. Get 10% off your order with the code BITCOINAUDIBLE. (Link: https://getchroma.co/?ref=BitcoinAudible) Host Links ⁠Guy on Nostr ⁠(Link: http://tinyurl.com/2xc96ney) ⁠Guy on X ⁠(Link: https://twitter.com/theguyswann) Guy on Instagram (Link: https://www.instagram.com/theguyswann) Guy on TikTok (Link: https://www.tiktok.com/@theguyswann) Guy on YouTube (Link: https://www.youtube.com/@theguyswann) ⁠Bitcoin Audible on X⁠ (Link: https://twitter.com/BitcoinAudible) The Guy Swann Network Broadcast Room on Keet (Link: https://tinyurl....

#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Neat's tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a master in communications and B2B marketing leadership.Dave and Priscilla cover:The path from communications to marketing leadershipUnique challenges of marketing a physical product in the B2B tech spaceBuilding and scaling a global marketing team at a high-growth, remote-first company Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#310 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it's like leading marketing at one company for six years (and why most of her team has been there just as long). We got into how product launches are the glue that hold their marketing together, what agentic marketing really means for the future, why outbound is actually working for them right now, and how events have become a huge part of their strategy. Plus, plenty of good banter along the way.Watch this episode on YouTube on my channel: https://youtu.be/4tew-Q89FmsTimestamps(00:00) - — Intro & setup: Marketing's back in the driver seat (03:32) - — Work, life, and moving from Boston to Vermont (07:07) - — Competitors, community, and the small-world CMO circle (12:37) - — How Maura's Salesforce roots shaped Qualified (15:07) - — Working for a CEO who actually gets marketing (19:07) - — Lessons from startup life & learning every part of marketing (22:07) - — Building the right team and hiring people smarter than you (29:07) - — Why product launches are the heartbeat of marketing (43:53) - — Agentic marketing, events, and AI at Qualified (55:53) - — The future of marketing and why it's back on top Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positioning. She shared a killer talk on “What Your Messaging Is Missing,” breaking down why most B2B copy sounds the same and how to close the meaning gap by focusing on clarity, balance, and buyer context.Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro from Dave (02:52) - – What “message-market fit” actually means (05:22) - – Why most B2B messaging misses (09:27) - – The “meaning gap” and why it happens (14:12) - – Balancing clarity, emotion, and differentiation (19:37) - – How to simplify complex products (26:33) - – Examples of messaging that actually resonates (32:03) - – How to pressure-test your messaging (38:18) - – Aligning teams around a clear message (44:03) - – Turning insights into copy that converts (49:13) - – Q&A: internal buy-in, testing, next steps Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more