Podcasts about CTV

#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv), Tom Wentworth (CMO, incident.io), and Aditya Vempaty (VP of Marketing, MoEngage) for a real talk on how AI is completely rewiring the B2B buying journey. We got into why buyers no longer need your pretty funnel, how AI-powered research changes the sales call, and what that means for your GTM strategy.Timestamps(00:00) - – Intro + Dave Sets the Stage (04:07) - – How AI Is Changing B2B Buying (11:07) - – The Big Shift: Taste, Unscalable Work, and Distribution (16:07) - – Getting Exec Buy-In for “Unmeasurable” Marketing (20:07) - – Does the Funnel Still Matter? (24:07) - – Dead Tactics: Gating, A/B Testing, Lead Score Theater (30:53) - – AI That Actually Works (Real Use Cases) (37:53) - – Team Size, Skills, and the New CMO (43:53) - – Authenticity vs AI: Creative, Video, and Brand (58:53) - – Content Attribution + Final Takeaways Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Ari Paparo and Eric Franchi sit down with Paul Bannister, Chief Strategy Officer of Raptive, unpack new research on how audiences respond to AI-written content, why trust changes depending on labeling and experience, and what shifting traffic patterns mean for publishers. The conversation moves from consumer behavior to the realities of the open web, the role of strong brands, and how AI tools are reshaping ad operations. Takeaways Readers trust AI content less when labeling is unclear. Suspicion of AI drops trust more than actual AI writing. People struggle to identify whether content is AI or human. Heavy AI users become highly skeptical of AI content. Traffic declines hit factual verticals harder than lifestyle. Strong brands cushion publishers from search volatility. Smaller sites dependent on SEO face the greatest risk. Reducing ad clutter can improve both outcomes and revenue. AI tools are speeding up slow ad ops and campaign setup. CTV continues to drive most of the open web growth. Chapters 00:00 Introduction and Guest Introduction 03:00 AI and Content Trust Issues 09:00 Impact of AI on Traffic and Branding 15:00 Earnings Reports and Industry News 21:00 AI in Programmatic Advertising 27:00 Challenges for Small Publishers 33:00 The Role of Human Involvement in AI Content 39:00 Future Trends in Digital Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

Nova Scotia MP Chris d'Entremont's decision to cross the floor to the Grits handed them a crucial vote to pass their budget and triggered a chain of events that left Conservative Leader Pierre Poilievre struggling to maintain his grip on his caucus. In this episode of "It's Political," the Toronto Star's Ottawa bureau reporters — Raisa Patel, Mark Ramzy, Ryan Tumilty and deputy bureau chief Alex Ballingall — join Althia to discuss the events since the tabling of the Liberals' budget and what factors will play in Monday's crucial budget vote.  Can Mark Carney's government survive? But before that discussion, the Canadian Tax Observatory's CEO Heather Scoffield breaks down the content of that budget.  "It's Political" is produced by Althia Raj and Kevin Sexton. Our sound engineer is Matt Hearn. Our theme music is by Isaac Joel. The audio clips this week were sourced from ParlVu, CPAC, CBC and CTV.  

Pascal Paradis, PQ MNA for Jean-Talon Dr. Caroline Lacroix, Assistant Professor of Diagnostic Radiology, McGill University Dr. Dwight Newman, Professor at University of Saskatchewan and Canada Research Chair in Rights, Communities, and Constitutional Law Chris Dimakos, CJAD 800 Legal ContributorCarmi Levy, CTV’s Tech analyst

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

#303 Storytelling | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. Harry Dry, creator of Marketing Examples and one of the best copywriters on the internet, shared a masterclass on storytelling, creativity, and writing marketing that actually connects—showing how to find great ideas, turn real stories into memorable campaigns, and make people feel something in the process.Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro from Dave (02:47) - – Harry's background + Marketing Examples origin (05:07) - – What makes good marketing storytelling (08:27) - – How to find and collect great ideas (12:52) - – The power of emotion in copy (17:37) - – Why simple writing wins (22:12) - – Turning real stories into campaigns (29:08) - – The role of curiosity in great marketing (33:53) - – How to write like you talk (39:03) - – Examples of high-performing campaigns (44:13) - – Q&A: writing habits, inspiration, and burnout Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Full Press discusses why two top executives at the BBC resigned over the misleading editing of Trump's January 6th speech, examines a CTV article that called the notwithstanding clause a "threat to democracy," and asks whether journalists should have been partying with the Liberal cabinet ministers they cover, following last week's budget.   The Hub is Canada's fastest growing independent digital news outlet. Subscribe to The Hub's podcast feed to get all our best content: https://tinyurl.com/3a7zpd7e (Apple) https://tinyurl.com/y8akmfn7 (Spotify) Watch a video version on YouTube: https://www.youtube.com/@TheHubCanada Want more Hub? Get a FREE 3-month trial membership on us: https://thehub.ca/free-trial/ Follow The Hub on X: https://x.com/thehubcanada?lang=en   CREDITS: Amal Attar-Guzman - Producer Alisha Rao - Sound Editor  Harrison Lowman - Host

It is CFL Grey Cup Week: Montreal vs Saskatchewan in the big game in Winnipeg.  Ryan Dinwiddie takes over as Ottawa Head Coach and General Manager, will Mike O'Shea take over in Toronto?  BC Lions still think they did not lose the Western Final after looking at screenshots of the Tommy Nield catch.  Hamilton quarterback Bo Levi Mitchell ponders his future after a devasting loss to Montreal in the Eastern Final.  Who wins the 112th Grey Cup?  It's too close for us to really call, tune in Sunday November 16 to watch the Grey Cup on CTV, RDS, or TSN to find out.  (CFL on CBC theme music used with express written permission from the CBC; podcast recorded November 11, 2025).

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Science communicator and bat expert Dan Riskin talks to Andrew Carter every Wednesday at 8:20.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Is ARK the missing piece that lets Bitcoin scale without sacrificing sovereignty? Or is it just a confusing mess that you can't make sense of? Hopefully this episode helps as I unpack Paco VM's brilliant train analogy and dive into how ARK changes the game for Lightning, trust models, and the deeper logic of Bitcoin as the ultimate court of truth. Check out the original article Ark and the train analogy by Paco VM (Link: https://pakovm.substack.com/p/ark-and-the-train-analogy-a-guide) Referenced Links Chat_135 - Do One Thing and Do it Right with Mauricio Di Bartolomeo (Link: https://fountain.fm/episode/3C7VhS5sIwTwXBZMzhXV) Chris Guida episode on covenants, CTV, and the culture of Bitcoin (coming tomorrow) Check out our awesome sponsors! Ledn: Need fiat but don't want to sell your Bitcoin? Ledn offers secure, Bitcoin-backed loans with no credit checks, flexible repayment, and fast turnaround—often within 24 hours. With $10B+ in loans across 100+ countries and transparent Proof of Reserves, Ledn is a trusted option for unlocking liquidity without giving up your Bitcoin. (Link: https://learn.ledn.io/audible) HRF: The Human Rights Foundation is a nonpartisan, nonprofit organization that promotes and protects human rights globally, with a focus on closed societies. Subscribe to HRF's Financial Freedom Newsletter today. (Link: https://mailchi.mp/hrf.org/financial-freedom-newsletter) OFF: The Oslo Freedom Forum is a global human rights event by the Human Rights Foundation (HRF), uniting voices from activism, journalism, tech, and beyond. Through powerful stories and collaboration, OFF advances freedom and human potential worldwide. Join us next June. (Link: https://oslofreedomforum.com/) Pubky: Pubky is building the next web, a decentralized system designed to put control back in your hands. Escape censorship, algorithmic manipulation, and walled gardens by owning your identity and data. Explore the Pubky web and become the algorithm today. Don't forget to find me on my Pubky ID here: pk:5d7thwzkxx5mz6gk1f19wfyykr6nrwzaxri3io7ahejg1z74qngo. (Link: https://pubky.org) Chroma: Chroma is dedicated to advancing human performance and well-being through cutting-edge light therapy devices and performance eyewear. Their mission is to enhance physical and mental health, unlocking peak human health, cognitive function, and physical performance. Get 10% off your order with the code BITCOINAUDIBLE. (Link: https://getchroma.co/?ref=BitcoinAudible) Host Links ⁠Guy on Nostr ⁠(Link: http://tinyurl.com/2xc96ney) ⁠Guy on X ⁠(Link: https://twitter.com/theguyswann) Guy on Instagram (Link: https://www.instagram.com/theguyswann) Guy on TikTok (Link: https://www.tiktok.com/@theguyswann) Guy on YouTube (Link: https://www.youtube.com/@theguyswann) ⁠Bitcoin Audible on X⁠ (Link: https://twitter.com/BitcoinAudible) The Guy Swann Network Broadcast Room on Keet (Link: https://tinyurl....

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Neat's tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a master in communications and B2B marketing leadership.Dave and Priscilla cover:The path from communications to marketing leadershipUnique challenges of marketing a physical product in the B2B tech spaceBuilding and scaling a global marketing team at a high-growth, remote-first company Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Robin Glance, the non-diet dietician, spoke to Ken Connors about trying to eat healthy on a budget.

Dr. Chris Labos in for Dr. Mitch Shulman who can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

In der zweiten Folge des neuen Formats tauchen Florian Vette und Florian Giulio Votta tief ein in die Zukunft der Bewegtbildwerbung - vom ersten TV-Spot bis zum datengetriebenen Streaming-Zeitalter. Wie hat sich Fernsehwerbung seit 1941 verändert und was bedeutet „Connected TV“ eigentlich genau? Warum ist Amazon plötzlich überall dort präsent, wo wir Filme, Serien und Sport schauen? Und was macht die DSP-Technologie zum Herzstück dieser neuen Videowelt? Florian erzählt aus seiner Zeit bei einem der größten deutschen Vermarkter, erklärt die Rolle von Deforce und zeigt, wie Amazon es schafft, lineare und digitale Werbewelten zu vereinen. Gemeinsam diskutieren die beiden, warum Twitch längst mehr ist als eine Gaming-Plattform, wie Prime Video die Reichweite im Werbemarkt neu definiert und wieso datenbasierte Kampagnen der Schlüssel für präzises Targeting sind. Vom ersten TV-Spot für 9 Dollar bis zur personalisierten Streaming-Werbung - diese Folge zeigt, wie aus Reichweite Relevanz wird. Du willst wissen, warum CTV das neue TV ist und was das für Marken auf Amazon bedeutet? Dann ist dieser DSP Snack genau das Richtige für dich.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Julian Karaguesian former advisor in the finance Ministry working on the Canada – U.S. economic relationship, and now a professor of economics at McGill Chris Dimakos, CJAD 800 Legal Contributor Carmi Levy, CTV’s Tech analyst Hank Sheinkopf, political consultant based in New York City

Dr. Chris Labos in for Dr. Mitch Shulman who can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

#310 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it's like leading marketing at one company for six years (and why most of her team has been there just as long). We got into how product launches are the glue that hold their marketing together, what agentic marketing really means for the future, why outbound is actually working for them right now, and how events have become a huge part of their strategy. Plus, plenty of good banter along the way.Watch this episode on YouTube on my channel: https://youtu.be/4tew-Q89FmsTimestamps(00:00) - — Intro & setup: Marketing's back in the driver seat (03:32) - — Work, life, and moving from Boston to Vermont (07:07) - — Competitors, community, and the small-world CMO circle (12:37) - — How Maura's Salesforce roots shaped Qualified (15:07) - — Working for a CEO who actually gets marketing (19:07) - — Lessons from startup life & learning every part of marketing (22:07) - — Building the right team and hiring people smarter than you (29:07) - — Why product launches are the heartbeat of marketing (43:53) - — Agentic marketing, events, and AI at Qualified (55:53) - — The future of marketing and why it's back on top Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

The federal budget cuts services including disability pension benefits and foreign aid; CTV’s Vassy Kapelos analyzes the political landscape, predicting the federal budget will likely pass in Parliament next week; The federal budget prioritizes business incentives and infrastructure spending in effort to rebuild investor confidence.

This week, we're taking an even deeper dive into all things BFCM. How the team is approaching forecasting, pacing, and spend strategy heading into the most important stretch of Q4. We break down how each of us is projecting November and December revenue this year, how new product launches and category expansion factor into those forecasts, and what data we're using to stay accurate in real time.Connor M walks us through his Holiday Sale Revenue pacing sheet, showing exactly how he tracks daily revenue and ad spend targets, while the group compares different approaches to pacing across brands and channels.We also dig into how we're scaling YouTube, Meta, and CTV spend, what the latest incrementality tests are showing, and how to use ROAS lift to decide when to push hardest.Finally, we wrap up with a look at holiday shipping cutoffs, with how distribution and messaging strategies shift in December, the “Q5” opportunity that follows, and how to make the most of those final weeks of the year when every day still counts.Holiday Sale Revenue Pacing Sheet: https://docs.google.com/spreadsheets/d/13W_a721DjhlgtLqUj7iC7w32NtitbnNnA9kYifws1NQ/edit?gid=973800920#gid=973800920If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:09:04 - Black Friday Prep & Timelines00:20:17 - How to Re-Forecast Q4 Revenue00:35:41 - BFCM Pacing Sheet Walkthrough00:50:57 - Visualizing Pacing Data & The 12% Stat01:02:40 - Holiday Shipping Cutoff StrategiesPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

In this episode, Verena Gründel speaks with Nickolas Rekeda, CMO of MGID, an international ad tech company with deep roots in Ukraine. They discuss how digital advertising is helping to support free journalism and democracy, even amidst war. Nickolas shares how Ukraine's ad market adapted in crisis, why CTV is booming, and how MGID supports the local industry through innovation, resilience, and collaboration.What happens to advertising when a war breaks out?Nickolas Rekeda, CMO of MGID, gives us an extraordinary look behind the scenes of the Ukrainian ad tech market.Ad spend dropped by 80% in 2022Local delivery services became vital for survivalCTV usage surged as a new form of escapismClean rooms and data innovation are now being exported globallyIn this episode, Nickolas explains how his team kept going — and why ad tech can help protect democracy.If you enjoyed the episode, you should definitely also watch Nickola's keynote at DMEXCO CMO 2025. It's full of sharp insights, personal stories, and actionable takeaways for marketing leaders: https://community.dmexco.com/event/dmexco-2025/planning/UGxhbm5pbmdfMjc5NzQ0Nw==All DMEXCO 2025 sessions are available on demand for free. Simply register at and dive into the full treasure trove of digital marketing content.

A social media video shows a Toronto police cruiser rolling forward and striking a suspect and an officer during an arrest; It remains unclear what public services will face cuts in PM Mark Carney’s first federal budget; CTV’s Vassy Kapelos breaks down what could trigger another election if PM Mark Carney’s minority government budget is rejected.

#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positioning. She shared a killer talk on “What Your Messaging Is Missing,” breaking down why most B2B copy sounds the same and how to close the meaning gap by focusing on clarity, balance, and buyer context.Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro from Dave (02:52) - – What “message-market fit” actually means (05:22) - – Why most B2B messaging misses (09:27) - – The “meaning gap” and why it happens (14:12) - – Balancing clarity, emotion, and differentiation (19:37) - – How to simplify complex products (26:33) - – Examples of messaging that actually resonates (32:03) - – How to pressure-test your messaging (38:18) - – Aligning teams around a clear message (44:03) - – Turning insights into copy that converts (49:13) - – Q&A: internal buy-in, testing, next steps Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In today's MadTech Daily, look at Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ahead of their deal expiry.

As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and the tools at our disposal, we present our Tools of the Trade episode series. Basis Technologies unifies planning, buying, optimization, and reporting so leaders get faster decisions and clearer accountability. In this partner spotlight, we talk with Leslie Johnson about how the RDI × Basis approach reduces operational drag, standardizes governance, and turns CTV/retail media investments into measurable outcomes—without adding headcount.

In honor of my Acura t-shirt today, I'm walking you through our ADDP-approved website solution: intice360°.This isn't just another plug-and-play site. It's a full digital showroom experience—engineered for conversion, built for performance, and 100% Acura Digital Dealer Program certified.I'll break down:✅ How intice360° stacks up against other providers✅ What makes our homepage specials, finance tools, and trade-in experiences different✅ Why content-first strategy matters for your Acura store✅ How we tie CTV, YouTube, display, and SEO into one campaign ecosystemIf you're in the Acura world—or just want to see how we're redefining the dealer website game—don't miss this walkthrough.Let's go.

Let's talk real showroom traffic—not empty clicks or fake leads. I'm going live to break down exactly how dealers are using a simple $25 Visa Reward Card to get real buyers to walk in the door using our intice360° LeadMaker system. No gimmicks. No discounting gross. Just the perfect combo of value-first offers, smart automation, and CRM-driven follow-up that converts.I'll walk through:✅ The psychology behind the offer✅ How to trigger the LeadMaker with intent-based traffic✅ Real examples from dealers using this RIGHT NOW✅ How to integrate it with CTV, email, homepage, and retargetingThis is direct-response strategy for dealers who want results today. Let's go.

U.S. President Donald Trump is clear and consistent: he wants Canadian auto sector jobs on his side of the border. He's refused to craft a side deal on autos and has plainly said he'll increase tariffs until it makes no economic sense for Canada to build cars. This week on "It's Political" we look at whether the auto industry is worth saving, and how it could be propped up – despite the uncertainty Trump creates. Then, we'll shift gear and talk about uncertainty of a different kind. In Alberta, this week, the UCP government invoked the notwithstanding clause to end a three-week teacher strike. What's behind the move? We'll talk to the Alberta Federation of Labour which is trying to organize a potential general strike, and a constitutional lawyer about the greater meaning and consequence of Alberta's decision. In this episode: 3:23 — Saving the auto sector with Unifor Local 200 President John D'Agnolo, Former Toyota Canada executive Stephen Beatty, Centre for Future Work Director Jim Stanford, and Western University's Trillium Network for Advanced Manufacturing's Managing Director Brendan Sweeney. 41:33 — The fight against Alberta's use of the notwithstanding clause with Alberta Federation of Labour President Gil McGowan 55:48 — Why the debate over the notwithstanding clause matters with Conway Litigation Partner and constitutional lawyer Marion Sandilands. "It's Political" is produced by Althia Raj and Kevin Sexton. Our sound engineer is Matt Hearn. Our theme music is by Isaac Joel. Some of the audio clips this week were sourced from ParlVu, CPAC, the Legislative Assembly of Alberta, the Alberta Federation of Labour's Facebook page, CTV, Global, CP24, CBC, 10 Tampa Bay, Fox News, and the Manitoba Museum. Listen here and follow or subscribe at Apple Podcasts, Spotify, Amazon Music, or wherever you listen to your favourite podcasts.

Game 1 of the World Series starts tonight! Join Barney Shynkaruk on the Friday Edition of the SportsCage right after the Regina Rams and UBC Thunderbirds broadcast to talk Baseball, Riders, Hockey, and more local sports! Our guests include former MLB pitcher Andrew Albers, TSN's Farhan Lalji, Regina Thunder Running Back Peter Boersch, Lotto Lawrence talks Kenaston Super Draft, Grey Cup Champion Luc Mullinder, Derek Lathrop of The Hip Experience, and CTV's Matt Young.

The Outer Realm welcomes back Darryll Walsh Date: October 23rd, 2025 EP: 632 TOPIC: Darryll returns to talk about The Origins and Traditions of Halloween Contact for the show - theouterrealmcontact@gmail.com Michelle Desrochers and The Outer Realm :https://linktr.ee/michelledesrochers_ Please support us by Liking, Subscribing, Sharing and Commenting. Thank you all !! About Darryll Walsh Since childhood, Darryll Walsh has dedicated his life in pursuit of paranormal. A holder of a doctorate in parapsychology, he taught various courses in parapsychology at the Nova Scotia Community College, even as he pursued graduate studies in counselling psychology. He has authored four supernatural books: “Ghosts of Nova Scotia”, “Ghost Waters: Canada's Haunted Sea and Shores”, “Legends and Monsters of Atlantic Canada”, and “That Which Survives: The Case of the Near-Death Experience”. Proclaimed “Canada's Ghost Hunter” by the Ottawa Citizen. He has also researched, written and produced documentaries and television including “Zombie Mania”, “Pretty Bloody”, “Bigfoot's Reflection” and “City of the Dead: Halifax and Titanic Disaster”. He hosted and narrated 13 episodes of the television series Shadow Hunter from 2005-2006. He was also consulted in episode #204 Poltergeist Phenomenon on the television show Supernatural Investigator. Darryll has extensive experience in media relations, appearing on The Discovery Channel, CTV, Global, CBC 1 radio, and being extensively interviewed by national and regional newspapers such as The Globe and Mail, The Ottawa Citizen, The Chronicle Herald, and the Daily News, using his comprehensive knowledge and experience to clarify and educate various topics in the paranormal. If you enjoy the content on the channel, please support us by subscribing: Thank you All A formal disclosure: The opinions and information presented or expressed by guests on The Outer Realm Radio and Beyond The Outer Realm are not necessarily those of the TOR, BTOR Hosts, Sponsors, or the United Public Radio Network and its producers. Although the content may be interesting, it is deemed "For Entertainment Purposes" . We are always be respectful and courteous to all involved. Thank you, we appreciate you all!

In this episode of Next in Media, Mike Shields speaks with Peter Hamilton, Head of Ad Innovation at Roku, about the rapid evolution of connected TV (CTV) advertising and how Roku is bridging the gap between big-brand budgets and small-business accessibility.Peter shares what's really happening behind the scenes as digital-first advertisers and DTC brands move into television, the challenges of onboarding thousands of SMBs, and how Roku's self-serve ad tools and shoppable innovations are reshaping the CTV landscape. He also explains Roku's partnership with Amazon, the growth of shoppable TV, and why “press OK to text” could redefine viewer engagement.With clarity and insider perspective, Peter outlines what's next for CTV—from AI-driven creative experimentation to real-time data loops that empower advertisers of all sizes. Key Highlights

Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift. Start with ~$5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting.GuestWebsite: https://cognitionads.com/LinkedIn: https://www.linkedin.com/in/troweactualX (Twitter): https://x.com/oohinsiderTim's newsletter/resource hub: https://stateofstreaming.com/What You'll LearnWhy streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos).How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window.The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs.How OOH + CTV lower blended CAC and lift branded search in target geographies.Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement.Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows.Targeting reality: on CTV, less targeting often wins—use creative as the filter.Retargeting on TV (yes): pixel site traffic and follow with CTV/audio/display.Timestamps & Chapters00:00 — Why TV is “back”: streaming CPMs and geo-targeted buys01:30 — Direct attribution: 48-hour view-through from TV → search → site → purchase03:45 — OOH primer: static vs digital, programmatic buys, and PMP tips06:05 — The arbitrage: big boards, big markets, tiny CPMs (often

This week, we highlight my review of Amazon's new Vega OS-based Fire TV Stick, which claims to offer "remarkably fast app launches,” but when tested against the Fire TV Stick Max, I found there was no difference in speed. We also detail all the news from Apple regarding its deal with F1, Apple's services chief discussing how Apple approaches the live sports business and Apple's new bundle with Peacock. We also dispute Apple's odd claim that Apple TV has better video quality than other broadcasters because it doesn't compress its video, and the news that Apple will stream Select Los Angeles Lakers games in Apple's Immersive on Vision Pro. Also covered is the latest news from WBD regarding the launch of CNN All Access, Max now streaming in over 100 markets, and HBO Max ingesting the All Elite Wrestling PPV at native 1080p60 HDR (HLG source), transported at 425mbps JPEG XS and PCM audio directly from the venue. Finally, we cover some of my thoughts on my opening talk at the DanAds conference, where I reinforced why the CTV industry needs to prioritize outcomes over impressions.Podcast produced by Security Halt Media

What's Amazon doing in the local advertising space? Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Corey take their questions to Jennifer Mock Donohue, a former local radio and TV executive now heading up Amazon Local Advertising. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

I absolutely LOVE Rubin's Spicy BBQ Hot Sauce. If it's a meat it gets the sauce! Ever been to The Big E in West Springfield MA? WKXL's  NH Unscripted has (that was another life ago) and so has our friend Rubin Lichtenstein of Rubins Hot Sauce and he's come by the studio to tell us what his experience was as a vendor for 18 days as over a million visitors filter on through. As a bonus for our NH Unscripted listeners Rubin drops some inside info about an upcoming cooking show (thank you CTV and the 90 Low restaurant) AND a cookbook that he's working on. Oh and wait until you hear his story about fairgoers putting his hot sauce on their ice cream!! Yup you read that right. 

Actor Dean Redman guest stars as Marquis in the pilot episode of the new TV series “Boston Blue.” Dean's character is brought in for questioning regarding a murder. “Boston Blue” premieres Friday, October 17 at 10:00 PM ET/PT on the CBS Television Network, streaming on Paramount+ and on CTV and CRAVE in Canada. Dean is a well-known, accomplished actor with over 100 film, television and voice acting credits to his name. He is most notable for his strong performances in major Hollywood Blockbusters, such as Legendary/Blizzard Films' “Warcraft,” where he took on not one but two major character roles.  He is equally known for his aggressive performance in 20th Century Fox's Oscar-nominated epic “War For The Planet Of The Apes”  Redman has an extensive background in martial arts, weapons, firearms and stunts, all of which prepared him for such roles.    Dean has appeared in a multitude of network television series, such as “Dark Angel,”  “Stargate SG1,” “The X-Files,” “Smallville,” “Superman and Lois,”  “Virgin River,” plus notable Hallmark and Lifetime movies “The Yoga Teacher Killer', V.C. Andrews' four-part mini series “Dawn” and a villain of the Christmas Mega hit “Sugarplummed.” He is also well known for his distinctive, deep, smooth, and smoky voice, which he has lent to Marvel's “Nick Fury” in “The Ultimate Wolverine Versus Hulk” series,“ Iron Man Armored Adventures”, Unagami in the Lego Series “Ninjago,” Dutch in the anime series “Black Lagoon”  the villain General Baran in “Dragon Quest” and a long list of animated series over the years.    Want to watch: YouTube Meisterkhan Pod (Please Subscribe)

Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on “Shark Tank.” She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand in robots, as interest in robotics and AI soars, in part thanks to Elon Musk. Here she talks on those things plus her outlook on CTV, data-based targeting, agency relations and how that “I, Robot” movie wasn't named after the company, or vice versa.

This week's episode recaps Instagram eyeing the launch of a CTV app and Perplexity putting its ad business on pause. Then Digiday platforms reporter Krystal Scanlon joins the show to to discuss the state of the short-form video market as all-AI entrants like OpenAI's Sora and Meta's Vibes enter the fray alongside the impending TikTok U.S.

Welcome to another episode of MOJO: The Meaning of Life and Business! In today's conversation, host Jennifer Glass dives into the fast-evolving world of marketing with special guest Jeff Greenfield, an entrepreneur, advisor, and disruptor with over three decades of experience in strategy, growth, and marketing leadership. As the co-founder and CEO of Provalytics, Jeff is at the forefront of AI-driven, cookie-less attribution and measurement solutions. Together, Jennifer and Jeff unpack the challenges marketers and small business owners face as privacy changes, like Apple's iOS updates, disrupt traditional tracking and analytics.Tune in to learn why it's so difficult to know which half of your marketing budget is truly working, how the fundamentals of measuring marketing success haven't changed as much as you think, and what practical steps you can take—no matter your business size—to make smarter decisions about where to invest your marketing dollars. Whether you're just starting out or looking to get more from your existing campaigns, this episode is packed with real-world advice on tracking impressions, understanding the pitfalls of relying solely on clicks, and building marketing strategies that stand the test of time. Get ready to take notes and gain fresh insights into the ever-changing world of business marketing!About my guest: Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.Connect with Jeff on Facebook, LinkedIn, and on the web at https://provalytics.comKeywords: marketing attribution, cookie-less measurement, third-party cookies, data privacy, Google Analytics, marketing fundamentals, digital advertising, media impressions, ad tracking, conversion tracking, marketing data analysis, marketing ROI, upper funnel channels, CTV advertising, small business marketing, AI-driven attribution, offline marketing, marketing budget, marketing metrics, cost per click, cost per lead, cost per sale, Facebook advertising, Instagram advertising, Meta ads, Google ads, impression tracking, customer journey, marketing measurement tools, advertising effectiveness, marketing strategy

On today's podcast episode, we discuss how linear TV ad dollars are still managing to outweigh CTV ad dollars, what's primarily responsible for driving growth in out-of-home ad spending this year, and if some new high-profile print media initiatives can stem the print ad spend bleeding. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analyst, Ross Benes, and Senior Forecasting Analyst, Zach Goldner. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-much-traditional-media-still-matters-last-stand-or-new-beginning-behind-numbers   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

Eli Ben-Sasson announces StarkNet's Bitcoin initiative: native BTC staking, 100M STRK token allocation for lending, and why zero-knowledge proofs are essential for Bitcoin to achieve Satoshi's original vision of peer-to-peer transactions without intermediaries. Eli Ben-Sasson, co-founder of StarkNet and Zcash, announces StarkNet's major Bitcoin news: native Bitcoin staking on StarkNet. Starknet has 100 million STRK tokens allocated for competitive Bitcoin lending rates and Bitcoin yield strategies. Eli explains why zero-knowledge proofs are the scalability solution Bitcoin needs, how StarkNet enables self-custodial Bitcoin DeFi, and why OP_CAT could be the nine lines of code that save Bitcoin from becoming just another store-of-value asset for the wealthy. Subscribe to the newsletter! https://newsletter.blockspacemedia.com # Notes: • Bitcoin staking now live on StarkNet • 100M STRK tokens for Bitcoin lending incentives • 500M+ STRK already staked in protocol • 21-day unstaking period for Bitcoin • $1M research fund for OP_CAT development • ZK-STARKs verify million transactions for one cost • RS7 launching Bitcoin yield strategies 00:00 Start 01:46 Bitcoin staking is now live 03:08 What is Bitcoin Staking? 06:07 History of Zero Knowledge Proofs 08:00 ZK & scaling 09:05 How scaling would work 10:57 Covenants (OPCAT, CTV) 11:55 STRK token 14:12 PoW vs PoS 16:09 Practical benefits from staking 20:26 Staking curve & rates 21:57 100M STRK tokens 24:14 Why start with lending? 25:29 Re7 Capital 28:31 Re7 function 36:08 Consensus for covenants -