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AdGood Foundation accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The model sits inside the existing ad stack, uses the same targeting and reporting tools as any commercial buyer, and requires no production budget: a self-serve AI tool generates a broadcast-ready 30-second spot from a nonprofit's URL for a minimum spend of $250. Kris Johns, the founder and CEO, explains why publishers donate, what the fill rate economics look like, and what CTV can and cannot prove about donor behavior.
SharkNinja has rewritten the modern commerce playbook by embedding a "threshold of virality" directly into pre-product development and abandoning rigid, weekly campaign reviews for hourly optimization. Global Head of Media Dave Kersey shares how this social-first, digital-only approach skyrocketed the brand to the top of TikTok Shop ecosystems globally while establishing a hyper-transparent, API-driven model for agency partnerships. Key Highlights
A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's entire belief system. In this episode, Elena and Rob are joined by Peter Sengenberger, former demand gen and brand strategy lead at BambooHR. Peter explains why over-reliance on performance channels creates a "doom loop," why brand advertising builds what he calls "prepaid demand," and how his "depth of message" framework ranks media by the quality of impressions they deliver. Topics covered: [00:00] Performance marketing's "doom loop" and the case for brand advertising [04:00] Supplement brand case study: 40% retail lift from brand TV [09:00] The true cost of over-optimization [13:00] Why TV earns the highest trust and completion rates [16:00] CTV skepticism: what is overpromised and why[18:00] Programmatic media and the algorithmic house advantage[20:00] What direct response teaches every marketer To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Ogilvy on Advertising by David Ogilvy: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/Grow with Peter Substack: https://growwithpeter.substack.com/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Vassy Kapelos is here for the first 90 minutes of today's 2-hour show. We start things off with a 1-on-1 chat with Canada's Energy Minister Tim Hodgson. He defends the government's promise to create 90,000 jobs and build 10 new nuclear reactors, despite the lack of specific new funding commitments in the nuclear strategy. CTV Quebec Bureau Chief Genevieve Beauchemin has the latest on the tragic shooting in Montreal, as an investigation into Monday's horrific events continues. Money Talk with John Klotz: Knowing when is the best time to buy a home. The Daily Debrief Panel - featuring Sharan Kaur, Jamie Ellerton, and Brian Platt. Graham Richardson takes over for the final 2 segments. CTV's Annie Bergeron-Oliver reports on new numbers from StatsCan, which show an increase in Canadians travelling to the U.S. for the first time in 15 months. Ontario Energy Minister Stephen Lecce discusses a new equity partnership with First Nations in the Small Modular Reactor project, located at the Darlington Nuclear Generation Station.
This week, an outlet in Canada contacted me with a series of questions about comments I've made regarding MAiD and organ donation in Canada.The inquiry references an earlier AFP fact-check and subsequent CTV coverage, but rather than send a private response that can be summarized or selectively quoted, I decided to answer every question publicly and in full.In this episode, I walk through the original comments, clarify what I was asking, explain what I believe the evidence shows, and respond directly to each of the four questions sent to me.I also examine publicly available guidance from Canadian Blood Services, Health Canada's funding of CAMAP, and concerns raised by bioethicists regarding the relationship between MAiD policy and organ donation systems.Whether you agree with my conclusions or not, I believe these discussions deserve transparency, context, and a complete public record.This video is my answer, on the record.Sources• Blendr News Interview (33:42 and 44:26)• The Kelsi Sheren Perspective Episode Referenced (18:04 and 19:02)• Sarah Westall Interview (25:29)• Canadian Blood Services / CMAJ — Deceased Organ and Tissue Donation After Medical Assistance in Dying: 2023 Updated Guidance for Policy• Health Canada — Canada Releases Medical Assistance in Dying Accredited Training Program for Health Professionals (September 2023)• Macdonald-Laurier Institute — Bridging the Gaps• MAiD in Canada Article (add link when published)Chapters0:00 — Why MAiD in Canada Contacted Me1:00 — The Actual Record: The Quotes in Question2:30 — My Direct Answer3:30 — What the Documents Actually Say7:00 — Answering All Four Questions9:30 — Final Response- - - - - - - - - - -Buy me a coffee! - https://buymeacoffee.com/kelsisherenLet's connect!Rumble - https://rumble.com/user/TheKelsiSherenPerspectiveInstagram - https://www.instagram.com/thekelsisherenperspective?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw%3D%3DX: https://x.com/KelsisherenSubstack: https://substack.com/@kelsisherenSUPPORT OUR PEOPLE - - - - - - - - - - - -MasterPeace - 10% off with code KELSI - https://www.MasterPeace.Health/KelsiKetone IQ- 30% off with code KELSI - https://ketone.com/KELSIGood Livin - 20% off with code KELSI - https://www.itsgoodlivin.com/?ref=KELSIBrass & Unity - 20% off with code UNITY - http://www.brassandunity.com
Walter Assi, President at Renovco and host of the Home Improvement show every Saturday at 9am on CJAD800 &Adam Strumas, Partner at KBD Insurance Image: THE CANADIAN PRESS/Graham Hughes
Chris Lewis, CTV News Public Safety analyst Image: THE CANADIAN PRESS/Christopher Katsarov
Political analyst David Heurtel is an attorney. He is a former Québec liberal cabinet minister and CEO of Montreal’s Olympic Park. He can be heard regularly on Montreal Now with Aaron Rand.
Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.
Toronto-based nutritionist Leslie Beck on The Andrew Carter Morning Show talking about the importance of iron levels.
Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry. Takeaways Don shares lessons from DoubleClick, Google, Infillion, and AdImpact. AdImpact is expanding beyond political advertising into cross-TV intelligence. CTV and broadcast measurement require larger datasets and ACR technology for accuracy. Political advertising in 2026 is expected to rival presidential election spending levels. Local CTV presents one of the biggest growth opportunities in television advertising. AI is improving data processing, automation, and predictive insights. Despite automation, trust and human relationships remain critical in media buying and selling. Chapters 00:00 Introduction to Don Norton and His Ad Tech Journey01:05 Starting at DoubleClick During the Early Internet Boom02:12 The Evolution from DoubleClick to Google04:00 Leaving Google and Joining Infillion05:31 Why Don Joined AdImpact06:06 AdImpact's Growth Strategy and Expansion Beyond Political Advertising07:05 Understanding Cross-TV Measurement: Broadcast, Cable & CTV08:01 The Challenge of Measuring Linear TV and Streaming Audiences10:09 What Advertisers Want from TV Measurement11:31 How AdImpact Uses ACR Data and Large TV Panels13:14 Who Uses AdImpact's Data and Insights?14:26 The Biggest Data Challenges in Media Intelligence16:34 AI, Data Validation, and Operational Efficiency18:54 Political Advertising Outlook for 202620:27 The Future of Local CTV Advertising23:10 What's Overhyped in Ad Tech?24:00 Why Relationships Still Matter in an AI-Driven Industry26:05 Final Thoughts and Closing Remarks Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with and follow Andy Frawley on LinkedIn, and learn more about Data Axle at data-axle.com.ㅤMost people assume AI quietly solved the data quality problem for good. Andy Frawley, CEO of Data Axle, tells Jay Schwedelson the opposite is true: clean data matters more now, because a weak foundation just lets AI make bad calls faster. From there they get into why your B2B email list flops on Instagram, why direct mail is quietly thriving, and why Andy doubled his events budget after swearing them off.ㅤBest Moments:(02:13) Why data quality is becoming a hotter topic, not a solved one, in the AI era(04:27) Data Axle still calls 25 million businesses a year to verify them by hand(07:51) How to match a B2B email list to consumer profiles so you can hit people on Instagram and CTV(10:42) Direct mail is far from dead, and even Amazon is leaning back in(12:52) Why a small, clean database beats a big, unreliable one every time(14:45) The skeptic who doubled his events budget once he forced an ROI story
Patrick Dolan, COO of the Out of Home Advertising Association of America (OAAA), joins Ari Paparo to discuss the rapid evolution of out-of-home advertising. From digital billboards and programmatic buying to retail media integration, CTV convergence, measurement challenges, and the growing role of AI, Patrick explains why out-of-home is experiencing renewed growth and how marketers can take advantage of its expanding capabilities. Takeaways OOH has grown for 19 consecutive quarters and continues to set revenue records. Digital OOH now represents 36% of total OOH revenue. Programmatic buying is making OOH more accessible to modern marketers. Retail media and OOH are increasingly converging around the path to purchase. Measurement standards continue to evolve with industry collaboration. CTV and OOH are creating new hybrid advertising opportunities. AI is improving workflows, planning, and campaign execution across OOH. National advertisers increasingly view OOH as part of omnichannel campaigns. Standardization and taxonomy remain key industry priorities. OOH benefits from strong real-world visibility and consumer attention. Chapters 00:00 Cannes Travel & AdTech Tuxedo Discussion07:18 Introduction to Patrick Dolan and OOH Advertising09:20 What OOH, DOOH, and Industry Acronyms Mean10:54 Current State of the OOH Industry12:11 Digital OOH Growth and Programmatic Adoption15:02 How Advertisers Buy and Plan OOH Campaigns15:58 Measurement Challenges and Attribution18:03 The Convergence of OOH and Connected TV19:48 Retail Media's Expanding Role in OOH22:11 Connecting In-Store and Out-of-Store Media24:11 AI's Impact on OOH Advertising26:07 AI, Automation, and Workflow Improvements28:03 Lessons from Digital Advertising's Early Days30:01 The Future of AI and OOH30:51 Final Thoughts and Closing Remarks Guests: Ari Paparo, Patrick Dolan Learn more about your ad choices. Visit megaphone.fm/adchoices
CJAD 800 political commentator Tom Mulcair can be heard regularly on Montreal Now with Aaron Rand in addition to The Andrew Carter Morning Show, every weekday at 7:40 a.m.
Rick Leckner, CJAD 800 Wall of Fame Traffic Reporter
Political commentator James Mennie is a reporter, columnist and editor at the Montreal Gazette. He can be heard weekdays at 4:05 p.m. on Montreal Now with Aaron Rand.
Antoine Dionne Charest, son of former premier Jean Charest, announced this week that he will be running for the Quebec Liberals in Verdun. He joins Aaron Rand to discuss what was behind this decision, his priorities for the riding and his thoughts on ongoing concerns that French language is declining in Quebec. You can also watch the interview here.
Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.
Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.
Anne-Marie Cech, Program Manager in Early Childhood, Youth and Families at the Community Health and Social Services Network
CJAD 800 singers
CanadaPoli - Canadian Politics from a Canadian Point of View
Census fines are threats for compliance,Trans national criminals taking advantage of first nations,CTV pushing divisionIran war is done, gas prices falling,Usmca expiryThe joker back on today's showSign Up for the Full ShowLocals (daily video)Sample Showshttps://canadapoli2.locals.com/ Spotify https://podcasters.spotify.com/pod/show/canadapoli/subscribePrivate Full podcast audio https://canadapoli.com/feed/canadapoliblue/Buy subscriptions here (daily video and audio podcast):https://canadapoli.cm/canadapoli-subscriptions/Youtubehttps://www.youtube.com/c/CanadaPoli/videosMe on Telegramhttps://t.me/realCanadaPoliMe on Rumblehttps://rumble.com/user/CanadaPoli Me on Odysseyhttps://odysee.com/@CanadaPoli:f Me on Bitchutehttps://www.bitchute.com/channel/l55JBxrgT3Hf/ Podcast RSShttps://anchor.fm/s/e57706d8/podcast/rsshttps://LinkRoll.co Go here to discuss the show without algorithmic censorship. See you there! ––––––––––––––––––––––––––––––Music: If I Had a Chicken - Kevin MacLeod • If I Had a Chicken – Kevin MacLeod https://www.youtube.com/watch?v=fewLXi6GATM - Royalty Free Music––––––––––––––––––––––––––––––
Political commentator James Mennie is a reporter, columnist and editor at the Montreal Gazette. He can be heard weekdays at 4:05 p.m. on Montreal Now with Aaron Rand.
Raphaël Melançon, a political analyst for CJAD 800 and CTV Montreal and a columnist for the Montreal Gazette
Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.
Tech analyst and journalist Carmi Levy can be heard regularly on Montreal Now with Aaron Rand as well as CTV News.
Liane Fransblow, Trauma Coordinator of the MUHC Injury Prevention Program
America's President told reporters in France on Wednesday that he'd prefer to see the trade deal terminated rather than re-negotiated. Vassy Kapelos speaks with Jean Charest, a former Quebec Premier and member of the PM's Advisory Committee on Canada-USA Economic Relations. On today's show: TSN's Claire Hanna previews today's Canada-Qatar FIFA World Cup match in Vancouver. Vassy goes 1-on-1 with Senator Pamela Wallin to discuss the recommendation against expanding MAiD for mental illness in Canada. Talk Science To Me with CTV Science and Technology specialist Dan Riskin: Why some people always pick up the tab. The Daily Debrief Panel - featuring Mike LeCouteur, Rob Benzie, and Laura Stone. Vassy speaks with TSN Senior Correspondent and retired Canadian pro soccer player Tosaint Ricketts about a new documentary examining the racism and hate pro athletes experience online. CTV's Rachel Aiello reports from Parliament Hill, as the House of Commons rises for Summer Break.
Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.
In December, AFP published a fact-check about me by name. Last month, CTV turned that fact-check into a segment called Deception Decoded, using clips from my appearance on The Blendr Report.Neither outlet contacted me before publishing. Not once.In this episode, I do what they didn't: go through their claims line by line. What I actually said, what they say I said, and what their own reporting confirms — including that Canada leads the world in organ donation after assisted death and that more than 16,000 Canadians underwent MAID in 2024 alone.I also examine why Health Canada — the government agency responsible for overseeing the program — was presented as the primary authority for evaluating questions and concerns about MAID. And why that matters as Canada moves toward expanding eligibility to individuals experiencing mental health conditions in 2027.My invitation remains open to both AFP and CTV: come on the show and have the conversation you never offered me.Sources• AFP Fact Check (December 10, 2025)• CTV Deception Decoded (May 11, 2026)• Health Canada Annual Report on Medical Assistance in Dying (2024)• Bill C-62 and MAID Expansion Timeline• Original Blendr Report Appearance (Full Unedited Episode)Chapters0:00 — They Built a Segment Around Me and Never Called1:30 — What Actually Happened4:00 — What I Said vs. What They Say I Said7:00 — What Their Own Article Admits10:30 — When the Government Grades Its Own Program14:00 — What's Coming in 2027 and Why It Matters17:00 — My Open InvitationBuy me a coffee! - https://buymeacoffee.com/kelsisherenLet's connect!Rumble - https://rumble.com/user/TheKelsiSherenPerspectiveInstagram - https://www.instagram.com/thekelsisherenperspective?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw%3D%3DX: https://x.com/KelsisherenSubstack: https://substack.com/@kelsisherenSUPPORT OUR PEOPLE - - - - - - - - - - - -MasterPeace - 10% off with code KELSI - https://www.MasterPeace.Health/KelsiKetone IQ- 30% off with code KELSI - https://ketone.com/KELSIGood Livin - 20% off with code KELSI - https://www.itsgoodlivin.com/?ref=KELSIBrass & Unity - 20% off with code UNITY - http://www.brassandunity.com
The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities. In this deep dive, Netflix Advertising VP Nicolle Pangis pulls back the curtain on how the platform built an independent, proprietary ad server to give global brands the exact mix of automated programmatic buying and high-impact live events they need to drive measurable ROI. Key Highlights
Ryan Mayward, SVP and GM of Walmart Connect, joins Ari Paparo to discuss Walmart's new partnership with Yahoo and Magnite, the role of Vizio in Walmart's CTV strategy, retail media measurement, incrementality, and the future of in-store advertising. Learn how Walmart is making its audience data more accessible while focusing on outcomes and advertiser flexibility. Takeaways Walmart Connect integrated its audience and measurement capabilities with Magnite, enabling Yahoo DSP advertisers to activate campaigns on Vizio inventory. The partnership aims to make Walmart data more accessible while maintaining control over audience targeting and measurement. Walmart plans to expand access to additional DSPs and buying paths over time. Vizio OS has become a major growth driver, powering a significant share of smart TVs sold in the U.S. Walmart Connect is focused on outcomes-based advertising, including customer acquisition, sales lift, and incremental return on ad spend (iROAS). Walmart is expanding in-store media opportunities through digital screens and retail media innovations. Chapters00:00 Introduction & Walmart Connect Overview00:36 Walmart, Yahoo, Magnite & Vizio Partnership Explained03:34 Why Walmart Chose a Sell-Side Integration Strategy04:25 Future DSP Expansion Plans05:42 The Evolution of Connected TV Advertising06:50 Outcomes-Based Measurement & Walmart DSP08:56 Incrementality and iROAS in Retail Media10:24 Measuring Online vs. In-Store Sales Impact11:32 Walmart's In-Store Media & Digital Screen Strategy13:28 Walmart Connect's Biggest Advantage13:54 Walmart Connect's Biggest Challenge14:20 Lightning Round: If Walmart Connect Were an Animal15:17 Closing Remarks Guests: Ari Paparo, Ryan Mayward Learn more about your ad choices. Visit megaphone.fm/adchoices
Le marché de la publicité vidéo connaît aujourd'hui une mutation profonde. Selon GroupM, la vidéo représente désormais plus de 50 % de la croissance mondiale du marché publicitaire digital, portée par la CTV, les plateformes sociales et le streaming.Mais cette croissance s'accompagne aussi d'une fragmentation sans précédent des usages, des formats, des inventaires et des outils de mesure. Alors comment construire des stratégies cohérentes ? Comment arbitrer entre TV, streaming, social video et plateformes digitales ? Et surtout :comment mesurer efficacement la performance dans un univers devenu totalement hybride ?Pour en discuter, j'ai le plaisir d'accueillir :Alban Peltier d'AntvoicePhilippe Boscher de TF1 PubStanislas Di Vittorio de Wizaly Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
In an exclusive English language interview, CJAD 800's Elias Makos is joined by Quebec Premier, Christine Fréchette. The Premier discusses a potential English language debate ahead of an election, the CAQ's relationship with Quebec's English community, migrating the province's health care system to a digital era, the word 'nosh' being in the crosshairs of the OQLF, recent reports of discriminatory and racist acts in the SPVM and more. You can also watch the full interview here.
Heather Wright reports on Canada’s draw against Bosnia and Herzegovina as fans flood the streets of Toronto for Canada’s first-ever World Cup home game; Canadian astronaut Jeremy Hansen speaks with CTV's Chief Anchor and Senior Editor Omar Sachedina about bringing the world together through collaboration; TSN's James Duthie discusses Team Canada's performance in their draw against Bosnia and Herzegovina and how this could affect them in the tournament.
Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos, reveals how his team combats these fragmentation challenges by accelerating in-house Marketing Mix Modeling and adopting a disciplined, test-and-learn approach to automation. Key Highlights
Dr. Mark Grether, SVP and General Manager of PayPal Ads, joins Phillip from PayPal's Manhattan offices to argue that the merchant storefront is migrating off owned websites and into LLMs. This may make the mechanics of customer experience and loyalty a bit murky, but Mark explains how PayPal's "transaction graph,” built on real purchases across 30 million merchants and 400 million consumers, acts as the deterministic identity layer that the post-cookie ad world has been missing. We also cover the evolving world of commerce media, from zero-click commerce and CTV attribution to PayPal Ads' newest product, Storefront Ads, which transforms the creative into the checkout. The Cart Cartographer Key takeaways: Consumers now start product discovery on LLMs, not search engines or merchant sites. PayPal's transaction graph spans 30M merchants and 400M consumers, representing real purchases, not just clicks. Deterministic payment identity beats cookies and probabilistic IDs for cross-channel attribution. Storefront Ads turn any ad into a one-click, pre-populated checkout. Creators run two businesses: generating consumer data, then monetizing it. [00:04:03] "We're not just seeing behavior, we're actually seeing the real transactions. We know what people are purchasing — not whether they search for something or browse for something. We actually see what they are buying." – Mark Grether [00:11:00] "The trick about our identity is it was built from a finance perspective, meaning I need to understand that you are you and not your twin brother. Our identity has to clear a much higher bar compared to probabilistic IDs or cookies." – Mark Grether [00:13:40] "The idea of Storefront Ads is that the creative itself becomes the shop. You're getting exposed to the sneakers, and with one click, you can actually make the purchase. We already know who you are, we know your bank account, we know your address — everything is pre-populated. From a consumer perspective, it becomes super easy to finish a transaction." In-Show Mentions: PayPal's Storefront Ads Learn more about PayPal Ads Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Connected TV advertising is growing fast—but can it actually outperform mobile user acquisition?In this episode of Growth Masterminds, host John Koetsier sits down with Michal Schwartz, Head of Growth at YouAppi, to explore how CTV is evolving from a branding channel into a serious performance marketing platform.Michal shares lessons learned from both the advertiser side at Playtika and the platform side at YouAppi, including where CTV is delivering lower CPIs, reaching audiences mobile campaigns miss, and opening new opportunities for app marketers.They discuss:• When CTV can outperform traditional mobile advertising• Which app categories are seeing the strongest results• Why gaming, fintech, rewards, and travel are embracing CTV• Creative best practices for connected TV campaigns• QR codes, voiceovers, subtitles, and effective calls-to-action• Global opportunities beyond the U.S., including LATAM, Europe, and Japan• Attribution, measurement, and privacy challenges• The rise of CTV retargeting and cross-device marketing• How Amazon, Netflix, Roku, and other streaming platforms are shaping the future of advertising• Why CTV may become a standard performance channel for growth marketersIf you're responsible for app growth, user acquisition, performance marketing, or mobile advertising, this conversation offers a practical look at one of the fastest-growing channels in digital marketing.#CTV #ConnectedTV #GrowthMarketing #UserAcquisition #MobileMarketing #AppMarketing #PerformanceMarketing #AdTech #StreamingTV #YouAppi
CTV’s Abigail Bimman; A live press conference with Culture Minister Marc Miller; The Front Bench panel with Louis Hamann, Diamond Isinger, Dimitris Soudas and Jamie Ellerton.
Mark “Murch” Erhardt, Gustavo Flores Echaiz, and Mike Schmidt are joined by Pyth and Ademan to discuss Newsletter #408.News● A post-quantum path for BIP324 (37:15) ● Discussion of QR signing payloads for miniscript wallets (1:27) Changing consensus● CTV-only vault proof of concept (13:08) ● Post-quantum Lightning discussion (43:41) ● Quantum attack game theory (47:24) ● BIP54 64-byte transactions and potential legitimate uses (49:15) Releases and release candidates● Core Lightning 26.06 (1:11:15) Notable code and documentation changes● Bitcoin Core #35269 (1:15:42) ● Bitcoin Core #34644 (1:20:45) ● Bitcoin Core #34198 (1:22:21) ● LND #10813 (1:26:32) ● Rust Bitcoin #6250 (1:28:05) ● BOLTs #1338 (1:36:06) ● BOLTs #1326 (1:37:23)
Today's guest is Anne Speckhard, Director of the International Center for the Study of Violent Extremism. She's an expert in rehabilitation and repatriation of terrorists and their families, and has consulted with foreign governments on issues of terrorist prevention, interventions and repatriation; and the rehabilitation and reintegration of ISIS foreign fighters, wives and children. Her latest book, Homegrown Hate, examines the deepening threat of domestic violent extremism in the US through in-depth interviews with current and former members of domestic hate groups. In this episode, Alon and Anne discuss the psychosocial dimensions of violent extremism, what attracts people to these ideologies, how terrorists and violent extremists have been able to utilize social media to draw people in, and what can be done to try to prevent people from falling into extremist ideologies. Anne Speckhard, Ph.D., is Director of the International Center for the Study of Violent Extremism (ICSVE) and served for over 2 decades as Adjunct Associate Professor of Psychiatry at Georgetown University School of Medicine as well as an Affiliate in the Center for Security Studies, Georgetown University. She has interviewed over 800 terrorists, violent extremists, their family members and supporters around the world. Over the past 5 years, she has conducted in-depth psychological interviews with 275 ISIS defectors, returnees and prisoners, as well as 16 al Shabaab cadres, studying their trajectories into and out of terrorism, and their experiences inside ISIS and al Shabaab. Speckhard developed ICSVE's Breaking the ISIS Brand Counter Narrative Project from these interviews, which includes over 250 short counter narrative videos that mimic ISIS recruitment videos but contain actual terrorists strongly denouncing ISIS as un-Islamic, corrupt and brutal. Beginning in 2020, she launched the ICSVE Escape Hate Counter Narrative Project, interviewing 54 white supremacists and members of hate groups, developing counternarratives from their interviews, and creating anti-recruitment videos. She has also conducted rare interviews with five Antifa activists. Dr. Speckhard is also an expert in rehabilitation and repatriation of terrorists and their families. In 2007, she designed the psychological and Islamic aspects of the Detainee Rehabilitation Program in Iraq to be applied to 20,000+ detainees and 800 juveniles. This work led to consulting with foreign governments on issues of terrorist prevention, interventions and repatriation; and the rehabilitation and reintegration of ISIS foreign fighters, wives and children. She has also worked on these issues with NATO, OSCE, UN Women, UNCTED, UNODC, the EU Commission and EU Parliament, and to the US Senate & House, Departments of State, Defense, Justice, Homeland Security, Health & Human Services, and the FBI. Dr. Speckhard actively trains key stakeholders in law enforcement, intelligence, elite hostage negotiation teams, educators, and other professionals in countering violent extremism, locally and internationally, focusing on the psychology of terrorism, the effective use of counter-narrative messaging materials produced by ICSVE, as well as studying the use of children as violent actors. Her consultations and trainings include US, Australian, German, Swiss, Belgian, Iraqi, Jordanian and Thai national police and security officials, among others. She also serves as an expert witness, testifying on a variety of topics pertaining to trauma, loss, dissociation, violent extremism and terrorism. Dr. Speckhard is the author of 5 books & has appeared on CNN, BBC, NPR, Fox News, CTV, CBC, and in the New York Times, London Times, TIME Magazine, Daily Beast and more. She regularly writes a column for Homeland Security Today. Her research has been published in Global Security: Health, Science and Policy, Journal of African Security, Journal of Strategic Security, Journal for Deradicalization, Perspectives on Terrorism & more.
Big Brother Canada is Back! w/ Taran Armstrong | The Reality Flash Today, Mike Bloom and Taran Armstrong unpack the headline-making return of Big Brother Canada, set for 2027. After two years off the air and a total production overhaul, the show comes back with a new network, host, and creative vision—sparking conversations about how much of its legendary format will remain. Fans old and new face a mix of excitement and uncertainty as the revival raises as many questions as it answers. The conversation focused on Big Brother Canada's pathway to revival, spotlighting key changes like the shift to a new production company and the switch from beloved host Arisa Cox to Andrea Bain of The Social. Major themes include how the format might adapt now that CTV and Crave hold broadcast and streaming rights, and what the previous success of Big Brother Célébrités in Montreal means for the English-language version. Taran and Mike explore the possible loss of fan-favorite features—especially live feeds—and draw on examples from reality competition trends in the US, UK, and beyond. Listeners get in-depth discussion on what to expect from casting, production, and the sponsorship-heavy environment that previously defined the series. Big Brother Canada returns with an all-new network, production team, and house, promising a fresh but uncertain game dynamic Andrea Bain takes over as host, and the conversation weighs her background and the legacy of Arisa Cox The loss or return of live feeds sparks debate, with detailed analysis on fan investment and production challenges Sponsorships and commercial integration are examined, reflecting on their past impact and future role in the revamped show The potential for new casting strategies, returning player involvement, and whether the series will draw from its rich history As the countdown to 2027 begins, the episode dives into whether this new chapter can keep Big Brother Canada's spirit alive or if sweeping changes will redefine the playing field. Catch this episode for an up-to-the-minute look at BB Canada’s evolution and the critical choices shaping its future! Chapters: 0:00 Big Brother Canada Revival Announced 6:21 Major Production and Host Changes 11:31 Format and Schedule Speculation 17:41 Arisa Cox Replaced as Host 21:13 Live Feeds Uncertain for Return 29:24 Financial Reasons Behind Feed Cuts 34:31 Legendary BBCAN Casting Discussed 39:34 Hopes and Fears for New Era Subscribe to The Reality Flash at the reality flash.com so you don’t miss an iota of news coming out of the ever-shifting reality TV landscape. LISTEN: Subscribe to The Reality Flash podcast feed WATCH: Watch and subscribe to the podcast on YouTube SUPPORT: Become a RHAP Patron for bonus content, access to Facebook and Discord groups plus more great perks!
In this 1908th episode of Toronto Mike'd, Mike chats with newsman Kevin Newman about his stops at Global, CTV, and CBC, his move to ABC in the USA, eventually hosting Good Morning America, why he retired in 2019 and why these are challenging days for news addicts. There's one heckuva Uncle Bobby #mindblow off the top.Toronto Mike'd, an award-winning podcast, is proudly brought to you by Great Lakes Brewery, Palma Pasta, Toronto Maple Leafs Baseball, Ridley Funeral Home, Nick Ainis, and RecycleMyElectronics.ca.If you would like to support the show, we do have partner opportunities available. Please email Toronto Mike at mike@torontomike.com. Hosted on Acast. See acast.com/privacy for more information.
In this Marketecture Live session, Keith Petri, SVP of Data, Identity, and Supply at Viant, and Sam Khoury of Marketecture Media discuss deterministic identity, supply path optimization (SPO), contextual targeting, attribution, and the challenges of measuring true advertising effectiveness in CTV. Learn why advertisers need proof, not promises, to maximize performance and incrementality. Takeaways - Deterministic Identity Requires Proof - Publisher Login Data Isn't Fully Available to Buyers - IP Addresses Are an Imperfect Identity Signal - Too Many Supply Chain Intermediaries Create Problems - Supply Path Optimization Is About Quality, Not Just Cost Savings - Identity and Context Must Work Together - Content-Level Context Remains Limited in CTV - Incrementality Is the Ultimate Goal - Identity Resolution Requires a Holistic View - Collaboration Across the Ecosystem Is Critical Chapters 00:00 Introduction and Session Overview 00:27 Why CTV Identity Is More Complicated Than Expected 01:43 The MacKenzie-Childs Case Study: The Ideal CTV Attribution Story 03:03 Why Publisher Data Doesn't Reach Buyers 04:25 What "Deterministic, Prove It" Really Means 05:35 Where Identity Breaks Down in Programmatic Advertising 07:23 The Real Purpose of Supply Path Optimization 09:05 Identity vs. Context: Why Both Matter 10:37 The Contextual Targeting Gap in CTV 11:58 The Measurement and Attribution Unlock 14:15 Advice for Advertisers and Buyers 16:00 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices
Have a comment? Send us a text! (We read all of them but can't reply). Email us: Will@faithfulpoliticspodcast.comWhat happens when the justice system becomes one of the central battlegrounds of American politics?In this episode of Faithful Politics, Will Wright and Pastor Josh Burtram speak with Adam Klasfeld, veteran legal journalist and editor in chief of All Rise News, about several major legal fights unfolding in the Trump era. Adam has spent years covering high-profile court cases from inside the courtroom, including Trump's criminal and civil cases, the E. Jean Carroll litigation, the Epstein prosecution, impeachment proceedings, and major cases involving civil rights and due process.The conversation begins with Trump's proposed $1.776 billion anti-weaponization fund. Adam explains where the fund came from, why its structure is raising alarms, and how taxpayer money could potentially be distributed with little public oversight. He also walks through why Capitol Police officers Harry Dunn and Dan Hodges are challenging the fund, and what the fight says about January 6, political loyalty, and accountability.The episode then turns to Kilmar Abrego Garcia, the Maryland man who was sent to El Salvador despite a court order blocking his removal. Adam explains why this case has become such an important due process fight, why judges across the political spectrum have raised concerns, and why the case matters even to people who may not follow immigration law closely.Finally, Adam breaks down the Trump Justice Department's case involving the Southern Poverty Law Center. He explains the government's claims about SPLC's former informant program, the connection to Charlottesville and Unite the Right, and why the case raises larger questions about civil rights organizations, extremism, and the rewriting of recent history.Relevant links for Adam Klasfeld:All Rise Newshttps://www.allrisenews.com/https://substack.com/@klasfeldreportshttps://x.com/KlasfeldReportshttps://www.instagram.com/adamklasfeld/Guest BioAdam Klasfeld provides some of the “best legal writing inside the courtroom” (MSNBC's Lawrence O'Donnell) and insights that are “always so smart and on the money” (MSNBC's Katie Phang). For more than a decade, he's covered the top stories and court cases from state, federal and military courts across the United States.A senior journalism fellow at Just Security, an online forum affiliated with NYU School of Law, Adam has served as a legal contributor for MSNBC's The Last Word. Previously, Adam served as the senior legal correspondent for The Messenger, the managing editor for Law&Crime, and a reporter for Courthouse News. He has appeared as a guest on the Dan Abrams Show on NewsNation, the Lawrence O'Donnell Show on MSNBC, CBS's Inside Edition, the BBC, and NBC on a variety of topics. He hosted the podcast "Objections: with Adam Klasfeld" and was prominently featured in the documentary "Who Is Ghislaine Maxwell?" — which premiered on the Starz Network and the UK's Channel 4. International television appearances include Sky News, CBC, and CTV, discussing Jeffrey Epstein's thwarted prosecution. Radio appearances: National Public Radio's “All Things Considered,” “Here and Now,” and “Trump, Inc.”; BBC (World, Scotland and Wales); Radio New Zealand; SXM Canada Talks; Sirius FM and more. He cut his teeth at the legal news beat for a decade at Courthouse News, and his bylines also have appeared on NBC, Organized Crime and Corruption Reporting Project, and other outlets. Most major news outlets have cited his scoops and reporting, including the New York Times, Washington Post, NBC, The Guardian, The Atlantic, Al Jazeera, Newsweek, Reuters, U.S. News and World Report and the Associated Press.Support the show
Daniel and James sit down with Brian Quinn, North American President at AppsFlyer, the marketing measurement platform working with over 15,000 brands including Netflix, TikTok, Pepsi, and Burger King. They kick off the conversation exploring how AI is reshaping the customer journey and then move on to discuss why brands are pulling their best experiences out of the open web and back into apps, and the explosive growth in new apps driven by vibe coding.Brian shares how AppsFlyer customers are adopting AI differently, from small gaming companies that have automated everything to enterprise brands still grappling with compliance and governance. He breaks down how measurement is collapsing from reporting into real-time optimization, why marketing and product teams are merging, and what it means that the web is becoming a data source for LLMs rather than an actual consumer destination. The conversation wraps with a look at why CTV performance advertising remains massively under-indexed and where the next wave of disruption is headed.Thank you to our sponsors: AdQuick — adquick.com Thrad.ai — thrad.ai beehiiv — beehiiv.com The Farm — thefarmllp.com STAY CONNECTEDJames on Twitter & LinkedIn – /jamesborowDaniel on LinkedIn, Instagram, TikTok – /danieldrugerSubscribe & leave a ⭐⭐⭐⭐⭐ review on Spotify & Apple Podcasts.
Liberal Caucus Chair James Maloney; Green Party Leader Elizabeth May; The Front Bench panel with Dan Moulton, Damien Kurek, George Soule and Laura Stone; CTV’s Judy Trinh.
Jubilee Media founder and CEO Jason Y Lee joins Next in Media to break down how the digital-first studio builds scalable, format-driven IP that captures Gen Z's massive attention span without relying on a single face. Discover the monetization strategies behind their unscripted content, why creators are turning down Hollywood, and how authentic human conversation is outperforming AI in the modern creator economy. Key Takeaways: The Creator Economy Flip: Top digital creators no longer view Hollywood as the ultimate graduation point, reversing the media power dynamic as traditional studios now seek out digital-first strategies to survive. The Attention Span Myth: Massive engagement metrics on 90-minute videos prove that younger audiences aren't suffering from short attention spans; they are simply starving for unscripted, long-form authenticity. Format Over Face: Designing repeatable, host-agnostic IP rather than relying on a single charismatic personality eliminates key-person risk and unlocks true operational scalability for digital studios. Contextual Brand Storytelling: The next frontier of monetization rejects one-off, disruptive advertisements in favor of naturally embedding brands into existing, high-performing video franchises. The Anti-Echo Chamber Demand: Algorithms have hyper-fragmented public discourse, creating a massive, untapped market of viewers who actively seek out raw, multi-perspective content to escape their own echo chambers. The TV Screen Takeover: Digital-first production must now default to cinema-grade standards like 4K, as YouTube's massive growth on connected televisions blends the boundary between streaming networks and independent creators. The Human Premium in an AI Era: As artificial intelligence commoditizes automated content creation, media companies that double down on raw, real-life human connection will hold the ultimate competitive advantage. IP Upcycling and Windowing: Legacy distribution strategies like FAST channels and AVOD licensing represent the most lucrative secondary revenue streams for creators sitting on deep libraries of episodic content. Resources & Next Steps: Subscribe to Next in Media on Apple Podcasts and Spotify Key Episode Timestamps: 00:00 Jubilee's Mission and Content Philosophy 1:09 Introduction and Background 2:07 Jubilee's Format Strategy and Studio Approach 3:44 Building a Scalable Business Model 4:57 Format Development and Longevity 6:16 YouTube's Evolution and Connected TV 7:54 Multi-Platform Strategy 8:54 Brand Partnerships and Controversial Content 10:01 Successful Brand Integration Examples 11:23 Brand Partnership Philosophy 12:19 YouTube's Creator Economy Evolution 13:44 Creator Content Boosting vs Investment 15:19 Hollywood and Streaming Industry Relations 16:32 Content Licensing and Distribution 17:41 Short-Form Fiction and Experimentation 18:25 Microdrama and Asian Market Trends 19:05 AI Integration and Human-Centered Content 20:09 Generational Media Habits and Public Discourse 21:34 Gen Z's Media Consciousness 22:21 Future Political Engagement and Partnerships
Terry Ryan sits down with Legendary Canadian Sports Broadcaster, Rob Black! Rod Black is a legendary Canadian sportscaster who spent 4 decades at TSN and CTV. He served as a prominent play-by-play announcer for the Toronto Raptors, Toronto Blue Jays, CFL, and the Olympics before his departure from TSN in 2021. He is now an active Author, works with various Athelete charities, and broadcasts local sports teams. Terry talks about his work at various charity events and also provides a HEATED TD Canada Trust Rant You can now watch episodes of Tales with TR on YouTube! Head over to https://www.youtube.com/@THPN to watch the latest episode Check out TerryRyan.ca Welcome to Tales with TR: A Hockey Podcast presented by The Hockey Podcast Network. Join former Montreal Canadiens' first-round draft pick & Shoresy star Terry Ryan, as he talks about the sport of Hockey, brings on various guests, and shares tales of his life and professional hockey career. Host: Terry Ryan @terryryan20 Network: @hockeypodnet Editor: Isha Jahromi - "The City Life Project" on Youtube Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Do you ever wonder if you are wasting money on your marketing efforts? Or how do you navigate today's big changes in paid marketing? Our guest today is Jeff Greenfield, and he shares with us his marketing insights and the changing paid advertising landscape. TODAY'S WIN-WIN: Aspire to be less wrong today than you were yesterday as there is no right answer to measurement. LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website: www.getprovalytics.com.Attend our Franchise Sales Training Workshop: https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guests on social:https://www.linkedin.com/in/jeffgreenfield/ABOUT OUR GUEST:Jeff Greenfield is an entrepreneur, advisor, and disruptor with more than three decades of leadership in strategy, growth, and marketing. He is the Co-Founder and CEO of Provalytics, an AI-driven, cookie-less attribution and measurement platform that helps marketers prove the impact of upper funnel channels such as CTV and podcasts to drive smarter budget decisions. Previously, Jeff was the COO and Co-Founder of C3 Metrics, a leading multi-touch attribution platform serving brands such as JP Morgan, US Bank, Hertz, Nestlé, Carhartt, Edward Jones, Fender, and Peapod. Widely known as the “Cookie Monster,” Jeff is a recognized expert on cookies and their impact on the digital advertising ecosystem.Jeff has spoken at hundreds of industry conferences and his thought leadership has appeared in The New York Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor's Business Daily.This episode is powered by Big Sky Franchise Team. Big Sky Franchise Team is consistently recognized as one of the best franchise consulting firms in the United States, helping entrepreneurs franchise their businesses through a proven 3-Step franchise process rooted in ethical principles, hands-on guidance, and customized deliverables. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.