Podcasts about CTV

Science communicator and bat expert Dan Riskin talks to Andrew Carter every Wednesday at 8:20.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Pattie Lovett-Reid and Toonie Tuesday can be heard every Tuesday morning at 8:20 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Toronto-based nutritionist Leslie Beck can be heard Monday mornings at 8:20 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

It's looking increasingly unlikely that Canada will secure a new trade deal with America by August 1st. The message from the Carney Liberals has shifted to getting the best deal, rather than any deal, by next week's deadline. Vassy Kapelos chats with former U.S. Ambassador Gary Doer about the state of the current negotiations. On today's show: The verdict in the Hockey Canada sexual assault trial will be delivered sometime this afternoon. CTV's Kamil Karamali has the latest developments. CTV Science and Technology specialist Dan Riskin joins the party to talk some science! The Daily Debrief Panel - featuring Robert Benzie and Laura Stone. What's wrong with the Canada Disability Benefit? Krista Carr from Inclusion Canada chimes in on that subject. What are U.S. officials saying this week about the ongoing trade negotiations? Huw Williams from the Canadian Automobile Dealers Association has more on that, as he makes his way back from Washington.

James O'Beirne discusses Bitcoin development challenges, the CTV soft fork controversy, and why protocol upgrades have stalled. He explains the community response to his developer letter and Bitcoin's ossification risks.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comBitcoin developer James O'Beirne joins us to talk about the current state of Bitcoin development, the controversial CTV (OP_CheckTemplateVerify) soft fork proposal, and why he organized a letter signed by 66+ prominent Bitcoin developers requesting Bitcoin Core focus on protocol upgrades. We dive deep into Bitcoin's development culture, the post-SegWit era challenges, and the growing concern about Bitcoin's ossification.Subscribe to the newsletter! https://newsletter.blockspacemedia.com**Notes:**• 66 developers signed CTV support letter• 96% of Bitcoin value uses non-taproot outputs• 19% of global hashrate supports CTV proposal• 5+ years of CTV development and testing• 5 Bitcoin bounty offered for CTV bugs found• 16.5 years since Bitcoin's initial releaseTimestamps:00:00 Start01:55 Jame's work08:33 History of BTC development12:37 Culture & the block size war16:34 Code change process24:29 The CTV letter origin33:53 Reception of the letter38:33 Why is there resistance?40:53 Alternative proposal48:20 Upgrade Hooks50:36 Future outlooks for changes54:49 Reasons for optimism-

On this episode of Destination on the Left, I talk with Colleen Senglaub, Digital Account Manager at TAP, for the first installment of a four-part series exploring the PESO Model—a foundational framework for integrated marketing plans in travel, tourism, and hospitality. We dig into the “P” of PESO—Paid Media. Colleen shares her expertise on digital advertising, breaking down today's must-have channels, including Meta (Facebook and Instagram), Google, programmatic, and connected TV campaigns. They also touch on emerging platforms like Pinterest and TikTok, offering fresh ideas for reaching key audiences. What You Will Learn in This Episode: How Colleen develops paid digital marketing plans using the PESO model and why this strategic framework helps destinations choose the right mix of paid, earned, shared, and owned tactics Why goal-setting and understanding your audience are foundational before selecting digital advertising channels and campaign types What considerations go into selecting paid media channels, including Meta (Facebook/Instagram), Google, programmatic connected TV, Pinterest, and TikTok, and why asset type and audience preference play a critical role How audience targeting and campaign automation are evolving (especially on Meta), and why maintaining control over audience selection is more important than ever What retargeting is in digital advertising, how it can be used effectively for tourism marketing, and why monitoring ad frequency matters for guest experience How to approach measurement, including setting the right KPIs, using industry benchmarks, and making ongoing campaign optimizations to ensure campaign success Maximizing Your Travel Marketing Impact with the PESO Model: Paid Media The PESO Model, developed by Spin Sucks founder Gini Dietrich, offers a holistic structure for integrated marketing. Of the four PESO pillars, paid media encompasses any tactic that requires a direct investment to capture attention. As Colleen Senglaub explains, this includes everything from digital campaigns (social ads, Google search, display, programmatic, and connected TV) to traditional placements like billboards and print, along with sponsored content and trade show activations. The key to successful paid media is intentionality. Marketers should analyze both the needs of their destination and the motivations of their target audience, choosing only the channels best equipped to deliver on their specific business goals. Channels to Consider in the Modern Mix Choosing where to focus isn't about following flashy trends—it's about aligning with your destination's unique goals and audiences. As Colleen says, every decision should connect back to core campaign objectives—are you trying to drive web visits, capture leads, or expand your newsletter reach? Who is your ideal traveler, in terms of age, interests, and location? A well-aligned strategy might mean an integrated mix, like for TAP's Baseball Hall of Fame campaign, which blended Meta, Google, TikTok, and CTV, thoughtfully timed to coincide with the launch of a new exhibit and the availability of assets. Emerging Channels and Creative Asset Considerations Don't overlook evolving channels. Pinterest, for example, wields unique influence over women-led travel planning, while TikTok is a powerhouse for reaching Gen Z, who increasingly look to social platforms instead of Google for travel inspiration. But succeeding on new channels requires the right creative approach. TikTok demands fun, vertical, trend-aligned videos, whereas Instagram and Meta perform better with a thoughtful mix of sizes and styles. Marketers should aim to capture assets in multiple formats upfront, future-proofing their campaigns for every channel. Resources: Website: https://travelalliancepartnership.com/ LinkedIn Personal: https://www.linkedin.com/in/colleen-senglaub/ LinkedIn Business: https://www.linkedin.com/company/tapintotravel/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Science communicator and bat expert Dan Riskin talks to Andrew Carter every Wednesday at 8:20.

This week's episode recaps what CBS's cancellation of The Late Show with Stephen Colbert says about the media business and takes a look at OpenAI's agentic AI offering. Then (24:20) Albert Thompson, head of digital innovation at ad agency Walton Isaacson, joins the show in a live recording from Digiday's CTV Advertising Strategies event to break down why the CTV ad industry needs to prioritize more native ad formats.

AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising, as well as the need for a redefined marketing funnel in today's digital landscape. Takeaways Austin Scott has a rich background in ad tech, having worked with major companies like X plus one, TubeMogul, and Microsoft. She emphasizes the importance of adaptability and determination in the entrepreneurial journey. The ad tech ecosystem faces challenges such as data control and the need for flexible solutions. Bedrock Platform aims to empower media buyers with innovative tools and a customizable approach. The conversation highlights the evolving nature of CTV and its impact on advertising strategies. Austin believes that the marketing funnel has changed and needs to be redefined for modern advertising. She discusses the significance of collaboration and understanding buyer needs in ad tech. The importance of cross-channel measurement and attribution is emphasized in the conversation. Austin shares insights on the cultural differences in business practices between the US and Europe. The episode concludes with a focus on the future of programmatic advertising and the need for sustainable models. Chapters 00:00 Introduction to Austin Scott and Bedrock Platform 02:11 Austin's Career Journey in Ad Tech 11:33 Transitioning to Xander and Cultural Insights 14:45 Challenges in the Ad Tech Ecosystem 20:23 The Future of CTV and Programmatic Advertising 27:05 Redefining the Marketing Funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Pattie Lovett-Reid and Toonie Tuesday can be heard every Tuesday morning at 8:20 on The Andrew Carter Morning Show.

Prime Minister Carney has joined Canada's Premiers in Ontario's Cottage Country. CTV's Rachel Aiello drops by with the latest developments from Huntsville. On today's show: Jim Gallant, a Negotiator for the Canadian Union of Postal Workers, chimes in on the ongoing voting process, as Canada Post delivers their latest offer to CUPW employees. Gallant explains why he's calling for members to reject it. Tech journalist Carmi Levy outlines his concerns surrounding digital privacy, as the Fitify backlash and a Coldplay concert dominate the entertainment news cycle. The Daily Debrief Panel - featuring CTV News political commentator Scott Reid and Oyster Group founder Amanda Galbraith. Lana Payne, the National President of UNIFOR, explores what a Canada-U.S. trade deal might look like, and how various Trump tariffs are impacting our country's auto workers.

Canada's Premiers are gathering in Muskoka for a series of meetings. The Council of the Federation kicked off 3 days of brainstorming - all ahead of the August 1st tariff deadline set by U.S. President Donald Trump. Vassy Kapelos speaks with New Brunswick Premier Susan Holt about what she's hoping to achieve this week. On today's show: A Montreal man has been charged by New York State police for murdering his own daughter. CTV's Colton Praill has the latest. Starting August 1st, U.S. President Donald Trump will be increasing tariffs on Canadian goods to 35 percent. Frank McKenna, a former Canadian Ambassador to the United States, talks about where the negotiation process is at. After a 32-day strike wrapped up 2024, and over 18 months of negotiations, CUPW members are voting on the latest offer from Canada Post. Jon Hamilton, the Vice-President of Communications for Canada Post, chats about the continuous disagreements. The Daily Debrief Panel - featuring Tim Powers and Genevieve Tomney. The long-awaited verdict in the Hockey Canada sex assault trial is coming down this Thursday. Journalist and author Laura Robinson summarizes the case, as well as the ripple effect that comes with each verdict.

Lianne Phillipson is a registered nutritionist, author and host of Eat This. She spoke to Ken Connors about the impact of eating too much fruit.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Welcome to the Financial Freedom & Wealth Trailblazers Podcast! In today's episode, we're talking about how to create financial wellness without having to pay the bank.Jean Paul Nyereka is a licensed financial professional and the creator of the Financial Wellness Score, a groundbreaking tool designed to help families take control of their money and their mindset. After surviving the Rwandan genocide and spending years as a refugee in East Africa, Jean Paul arrived in Canada and built a 12-year banking career with RBC and BMO—rising through the ranks with seven promotions and earning his CPA designation in 2015.Through his company, Pocketbook Wellness, Jean Paul now works to close financial service gaps for households that are often overlooked—especially families with children and those without $1M in investable assets. He is a trusted media contributor on CBC, CTV, Rogers, and Global TV, known for making financial topics relatable, inclusive, and actionable.You can call me JP!Connect with Jean Here: https://www.instagram.com/pocketbook_wellness/https://www.linkedin.com/in/jpnyereka/https://pocketbookwellnessco.com/Grab the freebie here: https://myfinancialwellnessscore.scoreapp.com/===================================If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.Thanks for watching the Financial Freedom & Wealth  Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.Are you a coach, consultant, expert, or online course creator? Then we'd love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. QUICK LINKS: APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-applicationDIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation?In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like AppLovin and CTV, and use surveys to improve more than just marketing.In this episode, you'll learn:Why last-click attribution is broken—and what to use insteadThe one survey question every brand should askHow Fairing's data reveals the rise of AppLovin and CTVWhat zero-party data can do for your segmentation and CROHow top brands like Bombas and Thrive use surveys to drive actionSponsors:ZipifyCleverificViralsweepResources mentioned:FairingShopify App ListingLLM BenchmarksMatt Bahr on LinkedInWork with Kurt:ApplyClient ResultsJoin the Newsletter

In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world's biggest brands. Zach discusses the importance of clean signal infrastructure, the cultural shift away from vanity metrics, and how clean rooms are reshaping collaboration. He also highlights AI's creative potential and the persistent challenge of ad fraud. Takeaways Zach explains how his childhood fascination with Chinese characters and structure led him to study law in China, eventually channeling that passion for structured meaning into a career in data and advertising. Zach shares how data doesn't just optimize media but fuels creativity. He references Cannes Lions and tools like Springboards that use “generative hallucinations” to inspire new creative directions—turning AI errors into a spark for innovation. He argues clean rooms are becoming the "cloud for media" and will soon be foundational to how brands collaborate, measure, and activate data. This includes work with platforms like Infosum and Habu. Zach highlights a major internal change at PepsiCo: moving from vanity metrics like CTRs to true business outcomes. This is altering how campaigns are briefed, partners are chosen, and success is defined. Zach warns that CTV ad fraud is growing faster than detection can keep up. He calls for industry-wide standards and collaboration, comparing the current state to a "game of whack-a-mole" that can only be solved collectively. Chapters 03:25 The Unlikely Path to AdTech 08:25 Where Data Meets Art 14:00 Clean Rooms as Infrastructure 15:54 Culture Shift: Outcomes Over Impressions 22:56 Ad Fraud Is Everyone's Problem Learn more about your ad choices. Visit megaphone.fm/adchoices

Graham Creech and Kenny Walls are joined by Matt Robinson of Tall Can Audio to talk Blue Jays, they re-visit the web poll question of the day, and Jackie from CTV pops by to help send you into the weekend.

Graham Creech and Kenny Walls are joined by Matt Robinson of Tall Can Audio to talk Blue Jays, they re-visit the web poll question of the day, and Jackie from CTV pops by to help send you into the weekend.

Graham Creech and Kenny Walls are joined by Matt Robinson of Tall Can Audio to talk Blue Jays, they re-visit the web poll question of the day, and Jackie from CTV pops by to help send you into the weekend.

How is the TV OS enabling CTV monetization? LG's head of Content and Services explains how gaming, shoppability, super bundling, and the car are all part of the mix. This interview was recorded at the TV of Tomorrow Show, June 25, 2025.

As media habits evolve and audiences fragment across screens, pharma marketers are reassessing where and how to show up. Traditional channels face increasing pressure, while new environments — particularly CTV, OTT, and premium video formats like cinema — are gaining ground for their ability to deliver both attention and measurable outcomes. This roundtable explores how pharma can realign its strategy to ensure visibility, resonance, and results in today's shifting media ecosystem.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Sanket Kanjalkar, Jonas Nick, Tadge Dryja, Steven Roose, and Brandon Black join Mark “Murch” Erhardt and Mike Schmidt to discuss Newsletter #361.News● Separating onion message relay from HTLC relay (2:06) Changing consensus● CTV+CSFS advantages for PTLCs (5:45) ● Vault output script descriptor (15:21) ● Continued discussion about CTV+CSFS advantages for BitVM (22:57) ● Open letter about CTV and CSFS (27:59) ● OP_CAT enables Winternitz signatures (1:12:27) ● Commit/reveal function for post-quantum recovery (1:22:46) ● OP_TXHASH variant with support for transaction sponsorship (1:53:31) Notable code and documentation changes● Bitcoin Core #32540 (2:13:29) ● Bitcoin Core #32638 (2:14:47) ● Bitcoin Core #32819 (2:15:25) ● LDK #3618 (2:17:41)

 In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen:Publishers looking to monetize idle or underperforming screen inventoryAdvertisers & Brands eager to stretch their CTV strategy into the physical worldAd Tech Leaders navigating the evolving standards between DOOH and programmatic videoStrategists & Planners who love blending performance, storytelling, and efficiencyWhat You'll Learn:The Secret to Better Screens: Why filling DOOH screens with premium, short-form video content is creating more engagement—and new revenue—for screen owners.CTV Meets DOOH: How VideoElephant is helping bridge the education gap for advertisers by reframing DOOH as CTV outside the living room—and what that means for monetization.The Measurement Moment: From tequila campaigns to political ads, hear how content-rich environments drive higher recall (+84% lift!) and why measurement standards are still evolving.Big Ideas & Soundbites:“These are CTV screens—just not in the living room.” – K.C. McLeod, on bringing familiar CTV buying logic to DOOH environments.“Content isn't just a filler—it's the lever that makes your media mix resonate.” – Tim Rowe, on why content-first strategy matters in high-attention spaces.“Sometimes the best measurement is the check the publisher gets and the content the audience stays to watch.” – K.C. McLeod, on balancing technical measurement with real-world impact.Where to Go Next:Visit: VideoElephant.comContact K.C.: kc@videoelephant.comConnect on LinkedIn: K.C. McLeodExplore related episodes:

‘'Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation...''Listen now to Emmanuel Josserand's illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at Team X – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.In this open conversation, the duo touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more. 

In this episode of the podcast, I argue that the total automation of digital advertising through AI enablement presents a radically economically expansive opportunity that, while certainly disruptive for certain segments of the digital advertising ecosystem, will ultimately confer significant benefits on consumers, advertisers, and advertising platforms alike.I term the complete, end-to-end automation of digital advertising Commerce at the limit: it represents not just the utmost optimization of advertisers' campaigns, but also the introduction of every business that could potentially derive value from it to the digital advertising economy. Commerce at the limit captures the maximum theoretical scale of advertising's impact of the economy: the AI-empowered apogee of digital commerce.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.Resources cited in this podcast:What comes next after Facebook's VO campaign strategy? (Mobile Dev Memo)Understanding Google's Universal App Campaign (UAC) changes (Mobile Dev Memo)Understanding conversion optimization in digital advertising (Mobile Dev Memo)“Black box” ad optimization and satisficer's remorse (Mobile Dev Memo)The inflationary impact of AI-generated ad creative (Mobile Dev Memo)Ad Spend Forecast To Grow By 4.9% In 2025, Despite A Reduced Economic Outlook (Dentsu)Measuring the digital economy (IAB)The Rise of Digital Advertising and Its Economic Implications (St. Louis Fed) 2024 digital ad spend and video strategy report (IAB)What will it take for CTV ad spend to overtake linear? (The Drum)Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB (IAB)‘You Will': A Macroeconomic Analysis of Digital AdvertisingThe Expansion of Varieties in the New Age of AdvertisingTargeted Advertising, Market Structure, and Consumer WelfareEstimating the Value of Offsite Data to Advertisers on MetaEvaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking TransparencyThe App Tracking Transparency recession (Mobile Dev Memo)Mobile Gaming in 2023: Still Cooling Down After a Red-Hot Run, the $107B Category Wasn't Without Success Stories (Sensor Tower)

Stephanie Mitton welcomes Nour Hachem, President and Founder of Build a Dream, for a powerful conversation about resilience, leadership, and transforming the workforce. From overcoming the challenges of immigration and single motherhood to securing over $30 million in government funding, Nour shares how she became a national force advocating for women in male-dominated industries.With over 20 years of experience, Nour takes us behind the scenes of how Build a Dream grew from a local initiative into a nationwide movement reaching over 50,000 homes. Through skilled trades, STEM, emergency response, entrepreneurship, and leadership, her organization is opening doors for the next generation of women.Nour speaks candidly about the systemic barriers women face and how Build a Dream tackles them through education, community building, and corporate partnerships. Inspired by Jacinda Ardern's empathetic leadership, she reflects on the power of staying grounded in your values—and why choice is the ultimate empowerment.

Full Name: Jeff Greenfield Email: jeff.greenfield@provalytics.com Phone Number: +16038661342 Social Media Links: https://www.facebook.com/provalytics/ Bio: Jeff Greenfield is an entrepreneur, advisor, and disruptor with three decades of strategy, growth, and marketing leadership. Jeff is currently building the next generation of AI-driven attribution as the co-founder and CEO of Provalytics, which is a 'cookie-less' attribution & measurement solution that enables marketers to prove the impact from upper-funnel channels like CTV and grow their budgets. Connect with David LINKS: www.davidhill.ai    SOCIALS:  Facebook:  https://www.facebook.com/davidihill/ LinkedIn:  https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach  TicTok: www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill  X: https://twitter.com/davidihill   RING LEADER AI DEMO CALL 774-214-2076  PODCAST SUBSCRIBE & REVIEW  https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895  

In this episode of Next in Media, Mike Shields interviews Ann Harrell, Head of Product Enablement at Pacvue, about the evolving landscape of retail media. Harrell explains the challenges of data availability and cross-channel attribution in retail media, highlighting the role of data clean rooms and the blurring lines between retail, social, and traditional search as all become channels for commerce.

In this week's episode of The Refresh, Kait unpacks a surprisingly calm post-Cannes news cycle, headlined by the FTC's conditional green light of the $13.5 billion Omnicom-IPG merger. She also breaks down the continuing slide in CTV CPMs despite a booming supply of inventory, and confronts the ongoing issue of harassment at the Cannes Lions festival, spotlighting industry efforts, shortcomings, and calls for real accountability. 5 Key Highlights: Omnicom-IPG Merger Approved (with Conditions): The FTC conditionally approved the $13.5B merger via a consent decree that prohibits coordinated ad boycotts based on political or ideological views. The approval remains subject to a 30-day public comment period and ongoing international regulatory review. CTV CPMs Drop Sharply: CTV ad prices are down 10–30% year-over-year due to a surge in inventory, performance-driven buying, and broader programmatic access. Industry insiders expect a pricing divide between mass reach and outcome-driven premium inventory. CTV's Full-Funnel Evolution: Despite price drops, CTV is moving beyond awareness into full-funnel performance territory, supported by clean room integrations, data partnerships, and sharper buying strategies. Cannes Harassment Issues Persist: Despite new safety measures like safe zones and panic buttons, reports of harassment at Cannes continue. Industry voices are pushing for broader, more systemic change and ongoing dialogue. Industry Speaks Out: Public figures like Brian O'Kelley, Mike Brooks, and Emily Roberts have helped spotlight Cannes' darker undercurrents. Emily Roberts launched a petition for reform, urging the industry to prioritize safety and accountability beyond LinkedIn posts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Andrew Camilleri, better known as Kukks, is one of the most prolific contributors to BTCPay Server & an advocate for using bitcoin as money. Recently, he started building Bitcoin Layer 2 applications for Ark Labs & believes in conservative improvements. Time stamps: (00:00:49) Introduction & Andrew's Background (00:01:46) Getting Into Bitcoin & Altcoin Integrations (00:03:02) Focusing on Bitcoin & Monero Plugin (00:04:04) BTCPay Plugins & Community (00:04:22) Bitcoin's Imperfections & Altcoin Use Cases (00:04:55) Pessimism & Stagnation in Bitcoin Development (00:05:16) Introduction to Ark & Its Evolution (00:06:10) Ark's Technical Evolution (00:07:31) Ark's Impact on Developer Morale (00:07:36) What is Ark? (00:09:08) Ark's Virtual Ledger & Dust Problem (00:09:59) Off-Chain Payments & User Experience (00:11:07) Lightning Network vs. Ark (00:13:21) Custodial Lightning & Ark's Broader Goals (00:15:13) Escrow & Multisig Use Cases (00:16:09) Bitcoin's Usability & Fee Volatility (00:16:51) Miners & Second Layer Economics (00:19:08) Drivechains & Network Fragmentation (00:21:38) Rollups, ZK Proofs, and Simplicity (00:25:53) CTV, Musig2, and Soft Forks (00:28:12) OP_CAT, Collider Script, and Efficiency (00:32:38) Cost, Privacy, and Coinjoin (00:36:12) Stablecoins, Payments, and Swapping (00:38:14) Privacy, TumbleBit, and Ark's Superiority (00:41:03) Expiry, Operators, and User Experience (00:44:14) Becoming an Ark Operator (00:47:31) Fedimints, Liquid, and Privacy (00:49:41) Security Against Operator Theft (00:51:31) HODLing, Expiry, and Automation (00:53:37) Payment Finality & Pre-Confirmation (00:57:49) Government Attacks & Decentralization (01:02:51) Ark's User Experience & Wallet Integration (01:05:11) Lightning Interoperability & Partnerships (01:07:48) Arkade OS & Arcade Script (01:13:06) Underrated Use Cases: Escrow & Synthetic Assets (01:18:29) BTCPay Server's Impact & Bitcoin Payment Adoption (01:22:23) Speculation, Regulation, and Medium of Exchange (01:24:20) Litecoin, Extension Blocks, and Privacy (01:26:01) Coinjoin, Amounts, and Privacy Pools (01:29:09) Bitcoin Upgrades, CTV, and Developer Frustration (01:34:27) Soft Fork Politics & Overselling Upgrades (01:41:53) Payments, Credit Cards, and Onboarding (01:44:11) Stablecoins, Speculation, and Fiat Mindset (01:48:48) Taproot Assets, Altcoins, and Control Tokens (01:52:17) Early Bitcoin Days & Escrow (01:54:53) Gaming, Digital Money, and Bitcoin Adoption (01:59:15) Speculative Attack & Fiat Demand (02:00:01) Supercycle Skepticism & Price Predictions (02:02:22) Hard Forks, Big Blockers, and Research Value (02:24:40) NFTs, Ordinals, and Free Market Transactions (02:36:28) BTCPay Plugins & Comparison to LNBits (02:43:14) Zero Conf, RBF, and Payment Risks (02:47:41) Ark's Future: Liquidity & Decentralization (02:49:25) Testing Ark & Reference Wallet (02:51:00) Browser Wars & Internet Evolution (02:56:26) Scaling Bitcoin Payments & Libra Comparison (02:58:10) Tipping, Custodial Wallets, and Ark's SDK (03:02:12) HODL Culture vs. Spending (03:06:07) Optimism, Pessimism, and User Adoption (03:08:13) Lightning's Complexity & Ark's Simplicity (03:11:18) Competition Among Layer 2s (03:14:13) Ark's Launch, Operators, and Liquidity (03:16:08) Ark Operator Incentives & Fee Structure (03:17:08) Testing, Following, and Final Thoughts

Roku's Senior Director, global ad platform partnerships and biz dev, Miles Fisher, joins us for a deep dive into how Roku's new Amazon Ads partnership will drive CTV's full funnel future.

As part of its exclusive series on the YouTube Ecosystem, Next in Media spoke with John Terrana, President, Americas at VaynerMedia, about why most clients aren't racing to lock up much inventory beyond sports this year, and the 'weirdo' spot YouTube still finds itself in.

Host Anu interviews digital marketing executive Dii Pooler (11+ years experience) about the dark side of personal branding in PPC. Dii shares a vulnerable story about a corporate client consultation where she was put on the spot with complex YouTube and CTV questions outside her speciality area of paid search and lead generation. Despite her expertise, not having an immediate, polished answer shifted the room's energy, leading to passive-aggressive comments and microaggressions. The episode examines how building a strong personal brand can lead to unrealistic expectations and pressure to be perfect in every situation.Building authority creates higher expectations that aren't always realistic"The criticism will shake the leaves, but it won't shake the roots" - Anchor your brand in purpose, values, and truth, not just moneyBe extremely intentional about client types and industries you specialise inRemember, consultations are two-way interviews - you're evaluating them tooFor Freelancers/Agency Owners: Choose your environment wisely - with growth-minded people, owning mistakes leads to evolution; with accountability-avoidant people, honesty makes you the villainFor Managers: Ask "What happens when this person makes a mistake?" Respond with compassion and growth opportunities, not blameDon't resort all ad copy to AI - keep human language and connectionDon't replace PPC specialists with AI audits - human insight remains crucial for changing market conditionsThe PPC community talks about mistakes but often lacks compassion - we need more understanding and guidance, less snark and memesKey TakeawaysPersonal Branding Reality CheckManaging MistakesAI in PPC WarningsIndustry Insight0:00 Welcome to PPC Live: The Podcast00:47 Introducing Today's Guest: Dii Pooler01:43 Dii Pooler's Background and Expertise03:02 Understanding the Waterfall Framework06:04 Dii's Personal Story: When Personal Branding Goes Wrong15:48 Lessons Learned and Advice for Others22:27 The Role of AI in PPC and Common Missteps25:06 Final Thoughts and FarewellFind Dii on LinkedIn Book a coaching call with ⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠PPC Live London⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠Newsletter⁠

Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with Sony, why there's a CPM slump growing in the CTV market, and AudioUK calls for UK government to enshrine podcasts. Find links to every article mentioned - and our webinar signup, here on SoundsProfitable.com

Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with Sony, why there's a CPM slump growing in the CTV market, and AudioUK calls for UK government to enshrine podcasts. Find links to every article mentioned - and our webinar signup, here on SoundsProfitable.com

On today's podcast episode, we discuss the battle between linear TV and CTV, one mobile device metric that is going down, and a surprising finding about which age group uses YouTube the most. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-btn-prime-time-screen-time-how-our-attention-shifting   © 2025 EMARKETER Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform's global reach. Cint's attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.  

Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio. 

Jeremy discusses his Miami Bitcoin office, building a staking platform directly into Bitcoin client, redesigning Bitcoin script entirely, CTV endorsement process, and why Bitcoin should make users feel dramatically more free on the day they start using it.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comJeremy Rubin joins us to talk about his secretive Miami Bitcoin office building Polybeam bridge and a Bitcoin staking platform, his controversial ideas for redesigning Bitcoin script entirely using RISC-V instead of the current "crappy programming language," his CTV endorsement process and why CAT proposals fell short, plus his theory on optimal soft fork activation timing to avoid holidays and summer vacations.Subscribe to the newsletter! https://newsletter.blockspacemedia.comNotes:• Building Bitcoin staking platform into core client• Polybeam bridge connects Bitcoin to StarkNet• CTV endorsement process received few submissions• Recommends 10 megabytes memory for new script• Early November best time for soft fork activation• In-person work more effective than remoteTimestamps:00:00 Start01:39 Working from home03:10 Jeremy's secret project04:17 Polybeam05:28 Char & Bitcoin staking07:11 Staking within the client09:58 Whiteboarding at OP_NEXT11:47 64 byte transactions28:49 Drama & Kanye30:52 CTV36:54 Softfork activation (the human version)45:21 Best day of life-

In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry. Takeaways Giuseppe La Rocca's journey reflects the importance of hard work and adaptability. Building relationships and learning from mentors is crucial in career development. Understanding customer needs is key to successful enterprise partnerships. Mid-market clients often face high stakes in their advertising campaigns. The convergence of AdTech and MarTech is shaping the future of digital advertising. AI is becoming essential for improving programmatic trading efficiency. Live sports are transitioning to CTV, presenting new opportunities and challenges. Positivity and gratitude are vital for sustaining a career in ad tech. The ad tech industry is undergoing significant changes, but innovation remains strong. Collaboration and cross-functional teamwork are essential for addressing enterprise challenges. Chapters 00:00 Introduction to Giuseppe La Rocca and His Journey 05:52 Transitioning to Enterprise Partnerships at StackAdapt 12:13 Understanding Mid-Market vs. Enterprise Clients 18:11 The Future of StackAdapt and Industry Trends 24:07 The Importance of Positivity in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Refresh News, host Kait unpacks a headline-heavy week across the advertising industry, setting the stage for big Cannes conversations. From Warner Bros. Discovery's strategic split to Mark Read's departure from WPP, and a flurry of pre-Cannes product rollouts, this episode highlights how the future of media, agency relevance, and AI-powered innovation are all colliding in real time.  - Warner Bros. Discovery will divide into two focused businesses—Streaming & Studios vs. Global Networks—with cable taking on the debt burden as the company bets fully on streaming.  -WPP CEO Mark Read is stepping down amid pressure and stock declines, with the holding company finally embracing an ad tech and AI-first future years later than needed.  -WPP's recent moves—acquiring InfoSum, consolidating under WPP Media, and investing in AI—mark a delayed but necessary transformation for agency survival.  -Multiple vendors including FreeWheel, Mediaocean, The Trade Desk, and Basis Technologies announced major product innovations focused on CTV, retail media, AI, and data integration ahead of Cannes.  -The episode emphasizes that agencies must evolve from service vendors to tech-powered solutions providers or risk becoming irrelevant in a self-serve media world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Vortex returns to discuss Bitcoin's future, soft fork upgrades like CTV, the dangers of cult personalities, and why Bitcoin development must continue despite political resistance in this technical deep dive.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comVortex joins us to talk about Bitcoin's unfinished evolution, the critical need for soft fork upgrades like CTV and check sig from stack, parallels between Roger Ver and Michael Saylor's influence, lessons from the block size war, and why technical development can't stop despite growing political resistance within the Bitcoin community.Subscribe to the newsletter! https://newsletter.blockspacemedia.com**Notes:**• Bitcoin at $110,000 feels eerily casual in 2025• CTV has $500k+ bug bounty with no exploits found• Only 3-5% of global population has used Bitcoin• Next cycle could see $2M+ Bitcoin price target• ETFs defined this cycle; governments next• Lightning needs upgrades for high-fee environmentsTimestamps:00:00 Start01:20 The RETURN of Vortex03:47 Blocksize War vs Now08:41 Roger Ver & Micheal Saylor14:56 Why not big blocks?19:38 UASF (user activated soft fork)20:47 CTV + CSFS24:49 Current state of Bitcoin31:50 Protecting your psyche-