Podcasts about CTV

#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Neat's tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a master in communications and B2B marketing leadership.Dave and Priscilla cover:The path from communications to marketing leadershipUnique challenges of marketing a physical product in the B2B tech spaceBuilding and scaling a global marketing team at a high-growth, remote-first company Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Julian Karaguesian former advisor in the finance Ministry working on the Canada – U.S. economic relationship, and now a professor of economics at McGill Chris Dimakos, CJAD 800 Legal Contributor Carmi Levy, CTV’s Tech analyst Hank Sheinkopf, political consultant based in New York City

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Chris Labos in for Dr. Mitch Shulman who can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

#310 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it's like leading marketing at one company for six years (and why most of her team has been there just as long). We got into how product launches are the glue that hold their marketing together, what agentic marketing really means for the future, why outbound is actually working for them right now, and how events have become a huge part of their strategy. Plus, plenty of good banter along the way.Watch this episode on YouTube on my channel: https://youtu.be/4tew-Q89FmsTimestamps(00:00) - — Intro & setup: Marketing's back in the driver seat (03:32) - — Work, life, and moving from Boston to Vermont (07:07) - — Competitors, community, and the small-world CMO circle (12:37) - — How Maura's Salesforce roots shaped Qualified (15:07) - — Working for a CEO who actually gets marketing (19:07) - — Lessons from startup life & learning every part of marketing (22:07) - — Building the right team and hiring people smarter than you (29:07) - — Why product launches are the heartbeat of marketing (43:53) - — Agentic marketing, events, and AI at Qualified (55:53) - — The future of marketing and why it's back on top Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dr. Chris Labos in for Dr. Mitch Shulman who can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

The federal budget cuts services including disability pension benefits and foreign aid; CTV’s Vassy Kapelos analyzes the political landscape, predicting the federal budget will likely pass in Parliament next week; The federal budget prioritizes business incentives and infrastructure spending in effort to rebuild investor confidence.

Science communicator and bat expert Dan Riskin talks to Andrew Carter every Wednesday at 8:20.

Dr. Chris Labos in for Dr. Mitch Shulman who can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

This week, we're taking an even deeper dive into all things BFCM. How the team is approaching forecasting, pacing, and spend strategy heading into the most important stretch of Q4. We break down how each of us is projecting November and December revenue this year, how new product launches and category expansion factor into those forecasts, and what data we're using to stay accurate in real time.Connor M walks us through his Holiday Sale Revenue pacing sheet, showing exactly how he tracks daily revenue and ad spend targets, while the group compares different approaches to pacing across brands and channels.We also dig into how we're scaling YouTube, Meta, and CTV spend, what the latest incrementality tests are showing, and how to use ROAS lift to decide when to push hardest.Finally, we wrap up with a look at holiday shipping cutoffs, with how distribution and messaging strategies shift in December, the “Q5” opportunity that follows, and how to make the most of those final weeks of the year when every day still counts.Holiday Sale Revenue Pacing Sheet: https://docs.google.com/spreadsheets/d/13W_a721DjhlgtLqUj7iC7w32NtitbnNnA9kYifws1NQ/edit?gid=973800920#gid=973800920If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:09:04 - Black Friday Prep & Timelines00:20:17 - How to Re-Forecast Q4 Revenue00:35:41 - BFCM Pacing Sheet Walkthrough00:50:57 - Visualizing Pacing Data & The 12% Stat01:02:40 - Holiday Shipping Cutoff StrategiesPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

In this episode, Verena Gründel speaks with Nickolas Rekeda, CMO of MGID, an international ad tech company with deep roots in Ukraine. They discuss how digital advertising is helping to support free journalism and democracy, even amidst war. Nickolas shares how Ukraine's ad market adapted in crisis, why CTV is booming, and how MGID supports the local industry through innovation, resilience, and collaboration.What happens to advertising when a war breaks out?Nickolas Rekeda, CMO of MGID, gives us an extraordinary look behind the scenes of the Ukrainian ad tech market.Ad spend dropped by 80% in 2022Local delivery services became vital for survivalCTV usage surged as a new form of escapismClean rooms and data innovation are now being exported globallyIn this episode, Nickolas explains how his team kept going — and why ad tech can help protect democracy.If you enjoyed the episode, you should definitely also watch Nickola's keynote at DMEXCO CMO 2025. It's full of sharp insights, personal stories, and actionable takeaways for marketing leaders: https://community.dmexco.com/event/dmexco-2025/planning/UGxhbm5pbmdfMjc5NzQ0Nw==All DMEXCO 2025 sessions are available on demand for free. Simply register at and dive into the full treasure trove of digital marketing content.

A social media video shows a Toronto police cruiser rolling forward and striking a suspect and an officer during an arrest; It remains unclear what public services will face cuts in PM Mark Carney’s first federal budget; CTV’s Vassy Kapelos breaks down what could trigger another election if PM Mark Carney’s minority government budget is rejected.

The federal budget is released later today and it's one that's highly anticipated. While the Liberal government has been promising it will bring lower costs for Canadians and advance equality, many Canadians are worried about the state of the deficit and potential job losses. Evan previews what this federal budget might look like with Vassy Kapelos, chief parliamentary correspondent and host of Power Play and Question Period for CTV, host of The Vassy Kapelos Show.

Vassy Kapelos chats with CTV Chief Financial Correspondent Amanda Lang with her thoughts on the landscape that today's budget exists in, and what is likely to be featured this afternoon. On today's show: Dr. Trevor Hennessey, Chief of the Department of Anesthesiology for the Centre intégré de santé et de services sociaux de l’Outaouais (CISSSO), on his decision to leave practicing in Quebec following the introduction of Bill 2. Tech Check with tech analyst Carmi Levy: Tesla's A.I. chatbot gets in hot water, the ineffectiveness of cybersecurity training, and more. The Daily Debrief Panel - featuring Laryssa Waler, Sharan Kaur, and George Soule. CTV's Royal Commentator Afua Hagan: Harry and Meghan's baseball allegiances, Prince Harry's upcoming visit to Toronto, and Andrew's cancellation from the Royal Family.

Dr. Chris Labos in for Dr. Mitch Shulman who can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Pattie Lovett-Reid and Toonie Tuesday can be heard every Tuesday morning at 8:20 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positioning. She shared a killer talk on “What Your Messaging Is Missing,” breaking down why most B2B copy sounds the same and how to close the meaning gap by focusing on clarity, balance, and buyer context.Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro from Dave (02:52) - – What “message-market fit” actually means (05:22) - – Why most B2B messaging misses (09:27) - – The “meaning gap” and why it happens (14:12) - – Balancing clarity, emotion, and differentiation (19:37) - – How to simplify complex products (26:33) - – Examples of messaging that actually resonates (32:03) - – How to pressure-test your messaging (38:18) - – Aligning teams around a clear message (44:03) - – Turning insights into copy that converts (49:13) - – Q&A: internal buy-in, testing, next steps Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In today's MadTech Daily, look at Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ahead of their deal expiry.

Dr. Chris Labos in for Dr. Mitch Shulman who can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and the tools at our disposal, we present our Tools of the Trade episode series. Basis Technologies unifies planning, buying, optimization, and reporting so leaders get faster decisions and clearer accountability. In this partner spotlight, we talk with Leslie Johnson about how the RDI × Basis approach reduces operational drag, standardizes governance, and turns CTV/retail media investments into measurable outcomes—without adding headcount.

In honor of my Acura t-shirt today, I'm walking you through our ADDP-approved website solution: intice360°.This isn't just another plug-and-play site. It's a full digital showroom experience—engineered for conversion, built for performance, and 100% Acura Digital Dealer Program certified.I'll break down:✅ How intice360° stacks up against other providers✅ What makes our homepage specials, finance tools, and trade-in experiences different✅ Why content-first strategy matters for your Acura store✅ How we tie CTV, YouTube, display, and SEO into one campaign ecosystemIf you're in the Acura world—or just want to see how we're redefining the dealer website game—don't miss this walkthrough.Let's go.

Let's talk real showroom traffic—not empty clicks or fake leads. I'm going live to break down exactly how dealers are using a simple $25 Visa Reward Card to get real buyers to walk in the door using our intice360° LeadMaker system. No gimmicks. No discounting gross. Just the perfect combo of value-first offers, smart automation, and CRM-driven follow-up that converts.I'll walk through:✅ The psychology behind the offer✅ How to trigger the LeadMaker with intent-based traffic✅ Real examples from dealers using this RIGHT NOW✅ How to integrate it with CTV, email, homepage, and retargetingThis is direct-response strategy for dealers who want results today. Let's go.

U.S. President Donald Trump is clear and consistent: he wants Canadian auto sector jobs on his side of the border. He's refused to craft a side deal on autos and has plainly said he'll increase tariffs until it makes no economic sense for Canada to build cars. This week on "It's Political" we look at whether the auto industry is worth saving, and how it could be propped up – despite the uncertainty Trump creates. Then, we'll shift gear and talk about uncertainty of a different kind. In Alberta, this week, the UCP government invoked the notwithstanding clause to end a three-week teacher strike. What's behind the move? We'll talk to the Alberta Federation of Labour which is trying to organize a potential general strike, and a constitutional lawyer about the greater meaning and consequence of Alberta's decision. In this episode: 3:23 — Saving the auto sector with Unifor Local 200 President John D'Agnolo, Former Toyota Canada executive Stephen Beatty, Centre for Future Work Director Jim Stanford, and Western University's Trillium Network for Advanced Manufacturing's Managing Director Brendan Sweeney. 41:33 — The fight against Alberta's use of the notwithstanding clause with Alberta Federation of Labour President Gil McGowan 55:48 — Why the debate over the notwithstanding clause matters with Conway Litigation Partner and constitutional lawyer Marion Sandilands. "It's Political" is produced by Althia Raj and Kevin Sexton. Our sound engineer is Matt Hearn. Our theme music is by Isaac Joel. Some of the audio clips this week were sourced from ParlVu, CPAC, the Legislative Assembly of Alberta, the Alberta Federation of Labour's Facebook page, CTV, Global, CP24, CBC, 10 Tampa Bay, Fox News, and the Manitoba Museum. Listen here and follow or subscribe at Apple Podcasts, Spotify, Amazon Music, or wherever you listen to your favourite podcasts.

Game 1 of the World Series starts tonight! Join Barney Shynkaruk on the Friday Edition of the SportsCage right after the Regina Rams and UBC Thunderbirds broadcast to talk Baseball, Riders, Hockey, and more local sports! Our guests include former MLB pitcher Andrew Albers, TSN's Farhan Lalji, Regina Thunder Running Back Peter Boersch, Lotto Lawrence talks Kenaston Super Draft, Grey Cup Champion Luc Mullinder, Derek Lathrop of The Hip Experience, and CTV's Matt Young.

The Outer Realm welcomes back Darryll Walsh Date: October 23rd, 2025 EP: 632 TOPIC: Darryll returns to talk about The Origins and Traditions of Halloween Contact for the show - theouterrealmcontact@gmail.com Michelle Desrochers and The Outer Realm :https://linktr.ee/michelledesrochers_ Please support us by Liking, Subscribing, Sharing and Commenting. Thank you all !! About Darryll Walsh Since childhood, Darryll Walsh has dedicated his life in pursuit of paranormal. A holder of a doctorate in parapsychology, he taught various courses in parapsychology at the Nova Scotia Community College, even as he pursued graduate studies in counselling psychology. He has authored four supernatural books: “Ghosts of Nova Scotia”, “Ghost Waters: Canada's Haunted Sea and Shores”, “Legends and Monsters of Atlantic Canada”, and “That Which Survives: The Case of the Near-Death Experience”. Proclaimed “Canada's Ghost Hunter” by the Ottawa Citizen. He has also researched, written and produced documentaries and television including “Zombie Mania”, “Pretty Bloody”, “Bigfoot's Reflection” and “City of the Dead: Halifax and Titanic Disaster”. He hosted and narrated 13 episodes of the television series Shadow Hunter from 2005-2006. He was also consulted in episode #204 Poltergeist Phenomenon on the television show Supernatural Investigator. Darryll has extensive experience in media relations, appearing on The Discovery Channel, CTV, Global, CBC 1 radio, and being extensively interviewed by national and regional newspapers such as The Globe and Mail, The Ottawa Citizen, The Chronicle Herald, and the Daily News, using his comprehensive knowledge and experience to clarify and educate various topics in the paranormal. If you enjoy the content on the channel, please support us by subscribing: Thank you All A formal disclosure: The opinions and information presented or expressed by guests on The Outer Realm Radio and Beyond The Outer Realm are not necessarily those of the TOR, BTOR Hosts, Sponsors, or the United Public Radio Network and its producers. Although the content may be interesting, it is deemed "For Entertainment Purposes" . We are always be respectful and courteous to all involved. Thank you, we appreciate you all!

In this episode of Next in Media, Mike Shields speaks with Peter Hamilton, Head of Ad Innovation at Roku, about the rapid evolution of connected TV (CTV) advertising and how Roku is bridging the gap between big-brand budgets and small-business accessibility.Peter shares what's really happening behind the scenes as digital-first advertisers and DTC brands move into television, the challenges of onboarding thousands of SMBs, and how Roku's self-serve ad tools and shoppable innovations are reshaping the CTV landscape. He also explains Roku's partnership with Amazon, the growth of shoppable TV, and why “press OK to text” could redefine viewer engagement.With clarity and insider perspective, Peter outlines what's next for CTV—from AI-driven creative experimentation to real-time data loops that empower advertisers of all sizes. Key Highlights

Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift. Start with ~$5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting.GuestWebsite: https://cognitionads.com/LinkedIn: https://www.linkedin.com/in/troweactualX (Twitter): https://x.com/oohinsiderTim's newsletter/resource hub: https://stateofstreaming.com/What You'll LearnWhy streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos).How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window.The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs.How OOH + CTV lower blended CAC and lift branded search in target geographies.Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement.Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows.Targeting reality: on CTV, less targeting often wins—use creative as the filter.Retargeting on TV (yes): pixel site traffic and follow with CTV/audio/display.Timestamps & Chapters00:00 — Why TV is “back”: streaming CPMs and geo-targeted buys01:30 — Direct attribution: 48-hour view-through from TV → search → site → purchase03:45 — OOH primer: static vs digital, programmatic buys, and PMP tips06:05 — The arbitrage: big boards, big markets, tiny CPMs (often

This week, we highlight my review of Amazon's new Vega OS-based Fire TV Stick, which claims to offer "remarkably fast app launches,” but when tested against the Fire TV Stick Max, I found there was no difference in speed. We also detail all the news from Apple regarding its deal with F1, Apple's services chief discussing how Apple approaches the live sports business and Apple's new bundle with Peacock. We also dispute Apple's odd claim that Apple TV has better video quality than other broadcasters because it doesn't compress its video, and the news that Apple will stream Select Los Angeles Lakers games in Apple's Immersive on Vision Pro. Also covered is the latest news from WBD regarding the launch of CNN All Access, Max now streaming in over 100 markets, and HBO Max ingesting the All Elite Wrestling PPV at native 1080p60 HDR (HLG source), transported at 425mbps JPEG XS and PCM audio directly from the venue. Finally, we cover some of my thoughts on my opening talk at the DanAds conference, where I reinforced why the CTV industry needs to prioritize outcomes over impressions.Podcast produced by Security Halt Media

What's Amazon doing in the local advertising space? Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Corey take their questions to Jennifer Mock Donohue, a former local radio and TV executive now heading up Amazon Local Advertising. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

I absolutely LOVE Rubin's Spicy BBQ Hot Sauce. If it's a meat it gets the sauce! Ever been to The Big E in West Springfield MA? WKXL's  NH Unscripted has (that was another life ago) and so has our friend Rubin Lichtenstein of Rubins Hot Sauce and he's come by the studio to tell us what his experience was as a vendor for 18 days as over a million visitors filter on through. As a bonus for our NH Unscripted listeners Rubin drops some inside info about an upcoming cooking show (thank you CTV and the 90 Low restaurant) AND a cookbook that he's working on. Oh and wait until you hear his story about fairgoers putting his hot sauce on their ice cream!! Yup you read that right. 

In the latest episode of the New Digital Age Podcast, Editor-in-Chief Justin Pearce sits down with Will Jones, Head of Omnichannel Activation at Adform, to discuss the evolution of omnichannel marketing, the challenges of measurement and fragmentation, and how Adform is helping brands and agencies navigate the fast-changing programmatic landscape.Will's media journey began almost 20 years ago at New Media Age, where he and Justin first worked together. From those early days of the dotcom boom and social media's infancy, Will has seen the digital industry transform dramatically. Today, at Adform, he leads efforts across CTV, digital out-of-home, and audio, helping advertisers bring these channels together seamlessly.“Buyers are facing huge challenges,” Will explains. “With so many new channels emerging, resources are stretched. Brands need partners that make activation simple, transparent, and consistent across markets.” He points to Adform's Campaign Planner as a key innovation. enabling clients to plan, activate, and measure campaigns across multiple channels from one place.The conversation also explores data sovereignty and the importance of maintaining transparency and control over where ads appear and how data is used. “We're passionate about giving clients visibility,” Will says. “They need to know exactly where their media is running and how their audiences are reached.”Creativity remains a crucial part of omnichannel success, particularly as formats like CTV and digital out-of-home mature. “These are immersive, emotional environments,” Will adds. “Getting the creative right is what makes omnichannel work.”Looking ahead, Will sees enormous potential: “If we can connect these channels effectively, standardize measurement, and keep experiences premium, the next few years will be truly exciting.”

Actor Dean Redman guest stars as Marquis in the pilot episode of the new TV series “Boston Blue.” Dean's character is brought in for questioning regarding a murder. “Boston Blue” premieres Friday, October 17 at 10:00 PM ET/PT on the CBS Television Network, streaming on Paramount+ and on CTV and CRAVE in Canada. Dean is a well-known, accomplished actor with over 100 film, television and voice acting credits to his name. He is most notable for his strong performances in major Hollywood Blockbusters, such as Legendary/Blizzard Films' “Warcraft,” where he took on not one but two major character roles.  He is equally known for his aggressive performance in 20th Century Fox's Oscar-nominated epic “War For The Planet Of The Apes”  Redman has an extensive background in martial arts, weapons, firearms and stunts, all of which prepared him for such roles.    Dean has appeared in a multitude of network television series, such as “Dark Angel,”  “Stargate SG1,” “The X-Files,” “Smallville,” “Superman and Lois,”  “Virgin River,” plus notable Hallmark and Lifetime movies “The Yoga Teacher Killer', V.C. Andrews' four-part mini series “Dawn” and a villain of the Christmas Mega hit “Sugarplummed.” He is also well known for his distinctive, deep, smooth, and smoky voice, which he has lent to Marvel's “Nick Fury” in “The Ultimate Wolverine Versus Hulk” series,“ Iron Man Armored Adventures”, Unagami in the Lego Series “Ninjago,” Dutch in the anime series “Black Lagoon”  the villain General Baran in “Dragon Quest” and a long list of animated series over the years.    Want to watch: YouTube Meisterkhan Pod (Please Subscribe)

Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on “Shark Tank.” She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand in robots, as interest in robotics and AI soars, in part thanks to Elon Musk. Here she talks on those things plus her outlook on CTV, data-based targeting, agency relations and how that “I, Robot” movie wasn't named after the company, or vice versa.

Morgan Knudsen has been involved in the world of paranormal phenomenon for 20 years. Her story began with a great great grandfather, Dr. Albert Durrant Watson, who was the president of the Association for Psychical Research of Canada in 1918, which was one of the first paranormal associations developed in Canadian history. Co-founding and leading Entityseeker Paranormal Research & Teachings in 2003, her experiences and knowledge has led to researching and co-creating a unique investigative program called 'Teaching the Living' Subsequently, she has been featured on and hosted numerous specials and TV shows • The Discovery Channel, "A Haunting", • T+E, Destination America, • The Travel Channel, • CBC, • CTV, • Planete+, • TLC, • Crime + Investigation, • Celestial Tiger networks in China, and • COAST TO COAST AM Her work has also been presented at the Rhine Research Center by The Windbridge Institute's in 2020 and she is a member, host, and a featured presenter at the Parapsychological Association. Morgan uses her outgoing, tell-it-like-it-is approach in determining haunted locations and creating solutions for the people involved. Her programs are now practiced in 3 different countries and a part of numerous social work and psychology secondary education courses in Edmonton. Morgan subsequently received the award from the City of Edmonton for Outstanding Service in 2008 and graduated from The AZIRE: The Alvarado Zingrone Institute for Research and Education two years in a row, receiving two graduating Certificates of Distinction in parapsychology. Morgan is also a regular contributor to the number one magazine in the UK, HAUNTED MAGAZINE. Morgan can also be heard on her podcast, SUPERNATURAL CIRCUMSTANCES, with co-host/co-creator Mike Browne (Dark Poutine), which delves into the mysterious, the spiritual, and the fascinating things in our universe.

This week's episode recaps Instagram eyeing the launch of a CTV app and Perplexity putting its ad business on pause. Then Digiday platforms reporter Krystal Scanlon joins the show to to discuss the state of the short-form video market as all-AI entrants like OpenAI's Sora and Meta's Vibes enter the fray alongside the impending TikTok U.S.

Welcome to another episode of MOJO: The Meaning of Life and Business! In today's conversation, host Jennifer Glass dives into the fast-evolving world of marketing with special guest Jeff Greenfield, an entrepreneur, advisor, and disruptor with over three decades of experience in strategy, growth, and marketing leadership. As the co-founder and CEO of Provalytics, Jeff is at the forefront of AI-driven, cookie-less attribution and measurement solutions. Together, Jennifer and Jeff unpack the challenges marketers and small business owners face as privacy changes, like Apple's iOS updates, disrupt traditional tracking and analytics.Tune in to learn why it's so difficult to know which half of your marketing budget is truly working, how the fundamentals of measuring marketing success haven't changed as much as you think, and what practical steps you can take—no matter your business size—to make smarter decisions about where to invest your marketing dollars. Whether you're just starting out or looking to get more from your existing campaigns, this episode is packed with real-world advice on tracking impressions, understanding the pitfalls of relying solely on clicks, and building marketing strategies that stand the test of time. Get ready to take notes and gain fresh insights into the ever-changing world of business marketing!About my guest: Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.Connect with Jeff on Facebook, LinkedIn, and on the web at https://provalytics.comKeywords: marketing attribution, cookie-less measurement, third-party cookies, data privacy, Google Analytics, marketing fundamentals, digital advertising, media impressions, ad tracking, conversion tracking, marketing data analysis, marketing ROI, upper funnel channels, CTV advertising, small business marketing, AI-driven attribution, offline marketing, marketing budget, marketing metrics, cost per click, cost per lead, cost per sale, Facebook advertising, Instagram advertising, Meta ads, Google ads, impression tracking, customer journey, marketing measurement tools, advertising effectiveness, marketing strategy

On today's podcast episode, we discuss how linear TV ad dollars are still managing to outweigh CTV ad dollars, what's primarily responsible for driving growth in out-of-home ad spending this year, and if some new high-profile print media initiatives can stem the print ad spend bleeding. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analyst, Ross Benes, and Senior Forecasting Analyst, Zach Goldner. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-much-traditional-media-still-matters-last-stand-or-new-beginning-behind-numbers   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

Nick Constantino and Brian Jungles dive into the surprising resurgence of direct mail marketing. From data-driven targeting to fraud-free impressions, they unpack why this “unsexy” channel is outperforming digital in today's AI-saturated landscape. Learn how tactile media is reclaiming its place in full-funnel strategies and why marketers should rethink their approach to brand and lead generation.✅ Key Takeaways:• Direct mail offers 100% deliverability and high-value targeting using PII and layered data.• Digital ad fraud is rampant—up to 50% of traffic can be fake or wasted.• Direct mail impressions are tactile, memorable, and often live in homes for weeks.• Integrated campaigns (mail + digital + CTV + retargeting) outperform siloed efforts.• Unique offers and strong creative are essential—don't reuse billboard/web ads.• Measurement tools like QR codes, call tracking, and A/B testing are now standard.• Success requires repetition—one-off mailers don't work.

Have a question, comment, idea or suggestion? Send us a text.Billy McBeath from Senate Leadership Fund reveals why most political campaigns are still buying connected TV like it's 2015—and what they should do instead.He breaks down the breakthrough YouTube study that forced SLF to rebuild their entire advertising strategy mid-cycle, discovering that 14 impressions on YouTube moved polling numbers like broadcast TV. Billy explains how to get modeling, polling, and reporting to actually talk to each other, why fragmentation is costing campaigns thousands in wasted impressions, and the four rules for smarter CTV buying in 2026.If you're spending six figures or more on digital video, this episode will save you money.Visit our website: CampaignTrend.com

In this episode of The Podcast Advertising Playbook, David "DK" Krulewich joins host Heather Osgood to talk about the value of programmatic ads, and how AI powered ad tech can help maximize both reach and revenue. David Krulewich is the CEO of Mission Media, a company dedicated to driving influence through independent voices. Leveraging the power of audio, CTV, podcasting, and social media, Mission Media connects brands with consumers in the most impactful ways - reaching audiences at meaningful touchpoints through a marketplace of over 100 independent influencers. By harnessing AI-driven contextual targeting, Mission Media enables advertisers to align their messaging with the right content, ensuring powerful brand storytelling and measurable marketing success. In this episode, you will hear: Key differences in host-read ads and programmatic ads Why creators and advertisers should include programmatic in their campaigns How to leverage your back catalog to increase inventory and monetization potential How to drive impact and influence using the latest in programmatic technology Factors that impact overall yield and CPMs through targeting If you're a creator looking for new ways to monetize, or an advertiser looking to add programmatic ad reads to your strategy, this one is for you.

Send us a textMost contractors don't have a marketing problem—they have a systems problem. We sat down with Skip Wilson, CEO of Draft Media Partners and a veteran of iHeart's digital era, to break down how to replace tactic-hopping with a durable plan that compounds. We start with the core: define a real audience, clarify the action you want (calls, forms, financing inquiries), craft messages people actually care about, and then build a channel mix that won't collapse when a platform changes the rules.We get practical fast. If “family-owned” is your headline, you're blending in. Instead, choose a USP that's provable and valuable: same-day installs, weekend hours without overtime, or flexible financing. From there, we map a resilient stack that aligns operations with demand: a CRM that can handle volume, automated nurturing to recover no-shows and slow deciders, strong search visibility, and brand-building through video and audio with precise household targeting. One standout tactic: retarget website visitors with oversized direct mail that lands days after they browse—perfect for bigger, non-urgent purchases like tankless water heaters, where timing and recall close the gap.Measurement is the unlock. We walk through shifting from cost per lead to customer acquisition cost and show how matchbacks connect exposure on CTV, radio, and social to actual new customers. No advanced stack? Use call tracking and a simple monthly CAC baseline to create a meaningful “pass/fail” view. Month one is an educated guess; month two should be optimization, not reinvention. When leads dip, pull pre-planned levers—adjust the audience, rotate offers, move budget up or down the funnel, or trigger targeted mail and outbound—rather than scrambling for “what's new.”If you're ready to stop chasing the most expensive leads in your market and start building a brand people search by name, this conversation is your blueprint. Listen, take notes, and then tell us: what's your current CAC target, and which lever will you pull next? If the show helped, subscribe, leave a review, and share it with a contractor who needs steadier growth.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

In this episode of Next in Media, Mike Shields sits down with Michael Komasinski, CEO of Criteo, to unpack how one of ad tech's best-known companies has reinvented itself for a privacy-first world. Once synonymous with retargeting, Criteo has successfully evolved into a powerhouse in retail media, supporting more than 230 retailers and $160 billion in GMV.Michael shares how the company's early investments in addressability technology and diversification under Megan Clarkin laid the foundation for long-term resilience. He also discusses the industry's next big shifts from the end of “easy money” in retail media to the rise of agentic workflows, AI-powered ad optimization, and Criteo's surprising new partnership with Google. Key Highlights:

In this episode of the AdTechGod Pod, host AdTechGod speaks with Dan Callahan and Alexander Groysman from Spectrum Reach about the evolving landscape of television advertising. They discuss their backgrounds, the collaboration between product and revenue teams, the impact of technology and AI on the industry, and the importance of networking. The conversation highlights the balance between traditional and streaming TV, the significance of quality content in advertising, and the role of data in targeting audiences effectively. Takeaways Spectrum Reach is innovating in the ad tech space. Collaboration between product and revenue teams is essential. AI and machine learning are transforming advertising solutions. Streaming complements traditional TV advertising. Quality content is more important than quantity in advertising. Networking is crucial for success in the industry. First-party data is a key differentiator for Spectrum Reach. Educating advertisers about streaming is necessary. The industry is evolving rapidly with new technologies. Building relationships can lead to successful partnerships. Chapters 00:00 Introduction to Spectrum Reach and Guests 01:06 Backgrounds of Dan Callahan and Alexander Groysman 03:11 Collaboration Between Product and Revenue Teams 04:31 Evolution of Technology in the Industry 06:30 Impact of Streaming on Advertising 08:10 Targeting Audiences: Connected vs Traditional TV 10:08 Hype vs Reality in Ad Tech 13:23 AI and Innovations in Advertising Solutions 17:25 Leveraging Data for Effective Advertising 19:34 The Importance of Networking in the Industry Mastercard, Roku, Spotify, and Amazon Push Forward in Ads, and this week's Refresh dives into a wave of product updates and partnerships shaping advertising and media. Mastercard is making a bold move into commerce media, Roku and AppsFlyer are enhancing CTV measurement, Spotify expands its ad exchange reach with new DSP integrations, and Amazon rolls out new devices designed for its upgraded Alexa+ experience. Each update underscores how scale, data access, and measurement are driving the next phase of advertising innovation. 5 Key Highlights: Mastercard Commerce Media Launch: Mastercard formally enters the ads business with onsite and offsite media offerings, leveraging transaction insights from 500M cardholders and 159B annual transactions to create scale-driven opportunities for advertisers. Roku & AppsFlyer Partnership: The integration expands into a two-way API connection for stronger cross-channel measurement, giving advertisers tools to validate CTV's performance impact on mobile and social behaviors. Spotify's Ad Tech Expansion: Spotify Ad Exchange now integrates with Amazon DSP and Yahoo DSP, boosting inventory accessibility and enabling richer data-driven targeting, while programmatic adoption is already up 142% year-to-date. Amazon Alexa+ Devices: Four new Echo devices debut with chips and sensors tailored for conversational AI, positioning Alexa+ as a more personalized assistant woven into daily routines, from smart home control to wellness nudges. Commerce Media Growth Trend: Mastercard's move highlights how vertical-specific media networks (financial, travel, retail) are proliferating, with offsite inventory and data governance emerging as key factors for advertiser adoption. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are We Done Now?, the third award-winning feature film from actor/writer/director Ben Immanuel, will be released on VOD on September 30th and make U.S. Premiere at the SOHO International Film Festival, which runs Oct 7-14 in New York City. The film won the Audience Award for "Most Popular Canadian Feature Film" at its Canadian Premiere at the Available Light Film Festival. Shot between 2020 and 2024, Immanuel brings to the screen a profoundly relatable story following Pamela, a therapist (played by Gabrielle Miller of Corner Gas and Unspeakable: The Murder of JonBenét Ramsey), and her diverse young clients as they participate in a (fictionalized) documentary exploring the impact of the COVID-19 lockdown on their mental health. Through this experience, they—and the filmmaker—gain unexpected self-insight, leading to a deeper understanding of their identities and roles in our transformed world. As a writer/director/producer, Ben has helmed 2 award-winning, theatrically released feature films: Down River (9 wins and 12 nominations) and Moving Malcolm (4 wins and 1 nomination).  Gabrielle Miller is one of Canada's most celebrated performers. A professional actor for over two decades, she is widely recognized for her lead roles on two of Canada's most successful series: the runaway hit CTV series Corner Gas (6 seasons), which inspired a feature film in 2014, as well as an animated series, and the critically acclaimed series Robson Arms (3 seasons). Along with her recurring role on Call Me Fitz, opposite Jason Priestley, Gabrielle has also recurred on Hallmark's Good Witch, and guest-starred on CBS's Person of Interest, ABC's Once Upon a Time, and Showtime's popular series Lost Girl.    Want to watch: YouTube Meisterkhan Pod. (Please Subscribe)

Shawn Kanungo, a globally recognized innovation strategist and disruption expert, bestselling author, and a wildly popular keynote speaker who was named in Forbes as the “Best Virtual Keynote Speaker I've Ever Seen,” joins me on this episode. Shawn previously spent 12 years at Deloitte, working closely with leaders to better plan for the opportunities associated with disruptive innovation. Shawn is a partner with Queen & Rook, where he advises leading organizations and executives on disruptive trends. His work and interviews have been featured in various media outlets, including Forbes, The Globe & Mail, The Guardian, CBC, and CTV.

Eli Ben-Sasson announces StarkNet's Bitcoin initiative: native BTC staking, 100M STRK token allocation for lending, and why zero-knowledge proofs are essential for Bitcoin to achieve Satoshi's original vision of peer-to-peer transactions without intermediaries. Eli Ben-Sasson, co-founder of StarkNet and Zcash, announces StarkNet's major Bitcoin news: native Bitcoin staking on StarkNet. Starknet has 100 million STRK tokens allocated for competitive Bitcoin lending rates and Bitcoin yield strategies. Eli explains why zero-knowledge proofs are the scalability solution Bitcoin needs, how StarkNet enables self-custodial Bitcoin DeFi, and why OP_CAT could be the nine lines of code that save Bitcoin from becoming just another store-of-value asset for the wealthy. Subscribe to the newsletter! https://newsletter.blockspacemedia.com # Notes: • Bitcoin staking now live on StarkNet • 100M STRK tokens for Bitcoin lending incentives • 500M+ STRK already staked in protocol • 21-day unstaking period for Bitcoin • $1M research fund for OP_CAT development • ZK-STARKs verify million transactions for one cost • RS7 launching Bitcoin yield strategies 00:00 Start 01:46 Bitcoin staking is now live 03:08 What is Bitcoin Staking? 06:07 History of Zero Knowledge Proofs 08:00 ZK & scaling 09:05 How scaling would work 10:57 Covenants (OPCAT, CTV) 11:55 STRK token 14:12 PoW vs PoS 16:09 Practical benefits from staking 20:26 Staking curve & rates 21:57 100M STRK tokens 24:14 Why start with lending? 25:29 Re7 Capital 28:31 Re7 function 36:08 Consensus for covenants -