Podcasts about CTV

Everyone's plugging Meta, Google, and LinkedIn straight into AI via MCP and asking it where to spend their next ad dollar. Matt Chanella breaks down why that's exactly backwards — and why AI is going to make your ads more expensive, not more effective.In this episode of B2B Reality Check, Matt unpacks the two traps every B2B ad team falls into when they outsource strategy to AI:→ AI generates infinite creative variations — far more than you could ever run to statistical significance→ AI ad reporting always defaults to raw conversion volume, with zero context on campaign goals, funnel stage, or lead qualityMatt walks through why offline conversion tracking is the bare minimum, how to structure your AI context (project files, skills, clean conversion hierarchy) before you ever ask it to analyze spend, and why AI should be a thinking partner — not the decision-maker — for your ad strategy.In this episode:Why lower barriers to entry for AI-generated ads don't mean better ad performanceThe statistical significance problem with AI-generated creative testingWhy AI ad reporting can't distinguish high-intent conversions from low-intent ones (scroll depth, newsletter signups vs. booked meetings)How to give AI the right context before letting it touch your ad reportingWhy not every campaign (YouTube pre-roll, CTV, LinkedIn thought leadership) is designed for direct responseFAQQ: Can AI accurately tell me where to spend my next ad dollar?A: No — AI tools connected to your ad platforms track conversion volume and signal, but they can't tell you conversion quality: how many conversions become booked meetings, opportunities, or closed deals.Q: Why shouldn't I let AI generate all my ad creative variations?A: AI can produce far more creative iterations than you could ever run to statistical significance. Without a proper testing ramp and enough audience/budget to reach significance, you can't actually determine a winning message.Q: What's the minimum conversion tracking needed before using AI for ad strategy?A: Offline conversion tracking is the minimally viable setup — and even then, it should only be used for reporting, not for AI to dictate strategy.Q: Why does AI ad reporting always favor lead-gen campaigns?A: AI has no context on campaign objectives, measurement methodology (multi-touch, influenced, incrementality), or whether a campaign was designed for direct response versus brand consideration (the 95-5 principle). It defaults to whichever campaign produced the most raw conversions.Q: How do I set AI up correctly before using it for ad reporting?A: Build a project or skill collection with full context on your ad goals, objectives, segmentation, targeting, and measurement approach — before you ever ask it to analyze performance.

At midlife, a lot of us quietly decide the big dreams are behind us. Janette Ewen didn't get the memo. In the first episode of Summer Club, the designer and lifestyle expert (25 years on CTV, NBC, and Canadian daytime TV) talks about becoming the "queen of the pivot": losing her business in the pandemic, finding boxing and racing track in her midlife, and training toward a Masters triple jump because she can. She and Gina get into why "you're allowed to change" is the whole point, how to hold onto one healthy habit when the others slip, and why the best advice for reinventing yourself is to just go and do it. Hopeful, funny, and a little defiant. Where to find Janette Ewen:Instagram: https://www.instagram.com/janetteewen/Tiktok: https://www.tiktok.com/@fluffnstufflifeFacebook: JanetteewenThis podcast aligns with Day one of our Summer Club, members can find video in our Livy Method app or Summer Club Community Group: https://www.facebook.com/groups/livymethodspring2026 Hosted on Acast. See acast.com/privacy for more information.

The new U.S. tariffs will come into effect on August 19th unless there is an agreement reached before then, and they will apply to some goods covered under CUSMA that were previously exempt from tariffs. Guest host Tim Powers gathers the details from CTV National News senior political correspondent Mike LeCouteur. On today's show: Hear all of the reaction we have so far to Trump's new tariff threat CTV's Scott Hurst has an update on the wildfire situation today Could Canada do a better job managing wildfires? Tim checks in with Paul Boissoneault, Board Member with the Canadian Association of Fire Chiefs and Fire Chief in Oakville, Ontario. Money Talk with John Klotz The Daily Debrief panel with Sharan Kaur, Jamie Ellerton and Nojoud Al Mallees Tim speaks with Abacus Data CEO David Coletto about brand new national polling on Canadians' views of the Carney government's trade negotiation strategy CTV National News correspondent Rachel Aiello joins the show live from Charlottetown, PEI with a midday update on the Premiers' meeting happening there this week

Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sara Grimes, Professor at McGill University who specializes in children’s digital media culture and children’s rights in the digital environment

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Political commentator James Mennie is a reporter, columnist and editor at the Montreal Gazette. He can be heard weekdays at 4:05 p.m. on Montreal Now with Aaron Rand.

Animal shelter in Montreal says its taking in 25 pets a day even after Moving Day

Frédéric Prégent, President and CEO of Taxelco

Karl Lohnes is Editor-in-Chief of Style at Home magazine. He joined Ken Connors with impactful decor changes without breaking the bank.

Speedball Mike Bailey, Montreal-born wrestling star with All-Elite Wrestling

Registered dietitian nutritionist Kim Arrey joins Weekends with Joanne Vrakas every Saturday at 6:40 a.m. with tips to keep healthy. She spoke to Ken Connors about the importance of protein on aging.

AppsFlyer President and General Manager Brian Quinn joins Ari Paparo and Eric Franchi to discuss the company's $1 billion funding round backed by Google, Meta, Unity, and Moloco. They explore independent measurement, mobile commerce, CTV attribution, and the future of AI advertising. Takeaways: - AppsFlyer's strategic investors hold minority, non-controlling stakes, allowing the company to remain independent. - Google, Meta, Unity, and Moloco rely on independent measurement signals to improve advertising optimization. - E-commerce and retail are among AppsFlyer's fastest-growing categories. - Connecting CTV, web, and app activity is essential for measuring the complete customer journey. - Last-click attribution remains vulnerable to manipulation and affiliate fraud. - AI advertising growth will depend on proving incremental returns for marketers. Chapters: 00:00 Introduction with Ari Paparo and Eric Franchi 01:09 Marketecture's new MADDB MCP server 04:14 Brian Quinn joins the conversation 04:45 What is AppsFlyer? 05:39 Inside AppsFlyer's $1 billion funding round 06:41 Why AppsFlyer selected strategic investors 07:19 Protecting independent measurement 08:34 Why Google and Meta invested 09:49 AppsFlyer as an optimization signal 11:28 How the unusual funding round came together 12:31 Strategic investors versus private equity 13:20 Competing with Adjust while partnering with AppLovin 15:56 Mobile advertising beyond gaming 17:35 Growth in retail and e-commerce apps 19:25 Connecting CTV, web, and mobile measurement 23:52 Ad tech news of the week 25:19 Fia and the affiliate attribution controversy 27:35 The problems with last-click attribution 31:13 Can AI advertising meet its revenue forecasts? 35:01 Questions around IP-based CTV targeting 37:03 Open-web ad supply falls sharply 38:35 The Trade Desk expands its leadership team 40:20 PubMatic exits the wrapper-management business 41:28 Closing thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

Political commentator James Mennie is a reporter, columnist and editor at the Montreal Gazette. He can be heard weekdays at 4:05 p.m. on Montreal Now with Aaron Rand spoke with Sue Smith, in for Aaron Rand

Amanda Lang, CTV News Chief Financial Correspondent spoke with Sue Smith, in for Aaron Rand

James Hughes, President and CEO, Old Brewery Mission spoke with Sue Smith, in for Aaron Rand

Isabelle Demers, VP Strategic Development at the APHCQ - The Quebec Construction and Housing Association spoke with Sue Smith, in for Aaron Rand

Recorded live at Cannes, this episode explores the shift from surface-level ad efficiency to true business effectiveness in a hyper-fragmented media landscape. VaynerX's Jon Morgenstern delivers a masterclass on navigating the creator economy, leveraging YouTube's cross-screen dominance, and using common-sense attribution to cut wasteful ad spend without harming the bottom line. Key Highlights

Evelyn Couture, one of the owners of the Döghaus pet supply store

Political commentator James Mennie is a reporter, columnist and editor at the Montreal Gazette. He can be heard weekdays at 4:05 p.m. on Montreal Now with Aaron Rand.

Natalie Daviault, co-owner of Auberge La Belle Victorienne Image: THE CANADIAN PRESS/Troy Fleece

Tech analyst and journalist Carmi Levy can be heard regularly on Montreal Now with Aaron Rand as well as CTV News.

Much of Southern Ontario is dealing with poor air quality today, while over a dozen remote communities in Northern Ontario have been evacuated due to out-of-control blazes. Vassy Kapelos speaks with CTV National News Correspondent Scott Hurst and Environment Canada Senior Climatologist David Phillips about the latest developments. On today's show: Reporters press Prime Minister Carney for more clarity around the deal to open the Gordie Howe Bridge. Vassy goes 1-on-1 with Assembly of First Nations National Chief Cindy Woodhouse Nepinak. Digging deeper on the health impacts of extreme heat and wildfire smoke with Sarah Henderson, the Scientific Director of Environmental Health Services at the B.C. Centre for Disease Control. The Daily Debrief Panel - featuring Mike LeCouteur, Rob Benzie, Laura Stone, and Marieke Walsh. TSN's Matt Cauz has a preview of this weekend's FIFA World Cup Final between Argentina and Spain. CTV film critic Richard Crouse gives his review of Christopher Nolan's much-hyped Odyssey.

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost DTC brands put the bulk of their paid budget where attention is thinnest. Viewers spend about 99 minutes per session on Connected TV and 8 minutes per session on social, yet only 9% of standard marketing budgets go to CTV. This episode is about closing that gap on CTV with the same measurement & targeting you get on social (starting at $7 CPMs!)Emily Huo built ad businesses at X (Twitter), Reddit, and Spotify, and now runs SMB advertising at Paramount. She walks through how a DTC brand actually gets onto Survivor, Landman, or RuPaul's Drag Race, what to spend, and how to know if it worked.Sign up for Paramount Ads Manager today. Get your brand on TV tomorrow.This episode, we get into:The seasonal play: build awareness over the summer, retarget in the fall, convert in Q4Why you start broad on targeting and let the data tell you who is really watching, not the persona you imported from MetaThe pixel setup that ties a TV impression to a site visit, a lead, or a purchaseThe geo holdout test for measuring halo effect with no third-party toolsWhy a 30-second unskippable spot changes how you tell a brand story when you are not a household name yetBudgeting: carve out 10% as experimental, expect a three-month ramp, scale from thereWho this is for: DTC founders and growth marketers who have maxed out social, anyone planning Q4 now, and operators curious whether CTV is real or just a hot label.What to steal: the install-pixel-now, build-in-summer, convert-in-Q4 sequence, and the broad-then-narrow targeting approach.Timestamps:0:00 Emily Huo's Journey to Paramount3:10 Why CTV Is Growing So Fast8:07 CTV Targeting vs Meta Ads12:14 CTV Budget & Testing Strategy23:18 Measuring the Halo EffectSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

What happens when AI agents become media buyers and shopping assistants? Ari Paparo sits down with Abhay Singhal, Co-Founder and CEO of InMobi Advertising, to discuss the future of agentic advertising, AI-powered commerce, and conversational ad experiences, and how InMobi is preparing for a world where AI makes purchasing decisions. They also explore Glance's expansion to Samsung TVs, InMobi's acquisition of MobileAction, and how traditional ad tech workflows are being reimagined through AI. Takeaways: - Why AI agents will fundamentally change digital advertising - How InMobi's Agentic Selling Platform works - The future of conversational advertising - Glance's expansion to Samsung TVs and AI-powered shopping - How AI is reshaping the customer journey - Why advertisers need to move closer to the point of transaction - What the MobileAction acquisition means for app marketers - How conversational CTV ads are improving engagement Chapters: 00:00 Introduction 01:07 InMobi's Agentic Advertising vision 01:58 Inside the Agentic Selling Platform 03:01 Why advertising is moving closer to conversion 04:27 AI agents, DSPs & the future of media buying 06:34 Glance explained 08:13 Samsung TV partnership 09:38 Measuring AI-powered commerce 11:07 Why InMobi acquired MobileAction 12:58 Conversational AI ads on Connected TV 15:36 Lightning Round 16:01 Closing Learn more about your ad choices. Visit megaphone.fm/adchoices

Political commentator James Mennie is a reporter, columnist and editor at the Montreal Gazette. He can be heard weekdays at 4:05 p.m. on Montreal Now with Aaron Rand.

Jad El-Akhras, manager and owner at Inter Marché Mont-Royal

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep dive reveals how direct-to-ad-server tech and large language models are restructuring streaming media execution to protect brand safety, automate delivery, and enforce flawless frequency capping. Key Highlights

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Luke Smith, Senior Director - CTV/OTT and Online Video, APAC at PubMatic, and Katie Finney, National Television Sales Director at Southern Cross Media Group, to discuss PubMatic's new report, How Co-Viewing Redefines Attention, and what it means for how CTV is planned, bought and measured. The data shows co-viewed impressions deliver 42% higher attention, 53% stronger recall, and audiences 70% more likely to act, yet CTV is still traded like a 1:1 digital impression. Luke and Katie unpack the missed opportunity on high co-viewing days, why pricing should reflect context and audience, and where measurement needs to go next. Listen now!See omnystudio.com/listener for privacy information.

My guest today is Kris Johns, founder and CEO of AdGood, and somebody whose career sits right at the intersection of innovation, media, and impact. Kris has spent more than 15 years helping shape the streaming and ad tech world, building platforms and businesses that transformed how audiences discover content and how companies create growth. He helped scale AdPool into one of the world's largest CTV marketplaces, played a major role at World before its acquisition by AppLovin, and was part of the growth story at Maker Studios before Disney came calling. But what really grabbed my attention was what Kris decided to do next. After helping build businesses and scale technology, he looked at something most people barely noticed: unused advertising inventory and saw something entirely different. He saw potential, he saw opportunity, and he saw a way to turn empty ad space into something that could actually help change lives. Today, through AdGood, Kris is helping nonprofits across the power of connected TV and giving organizations that normally wouldn't have a seat at the table a much bigger voice.

YouTube has officially outgrown traditional media taxonomies to become a unique, multi-surface ecosystem spanning streaming, social, and commerce. This week, Tinuiti's Sean Odlum explains how brands can leverage first-party CRM data and the Ads Data Hub, to bypass mobile-heavy biases and measure true impact across every screen. Key Highlights

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.

Accenture confirms a data breach. An Australian telecom investigates a nationwide outage. It's shields up for the UK. CISA eyes September for its critical infrastructure reporting rule. NewsJunkie fakes CTV ad traffic. Agentic AI triggers EDR. CISA taps Mythos for vulnerability scans. Meta faces trillion dollar fines in state lawsuits. Our guest is Russ Anderson, COO and co-founder of RapidFort, sharing a coordinated industry effort to harden the world's most critical open source software against AI-enabled cyber threats. When it comes to breaches, mum's the word.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Russ Anderson, COO and co-founder of RapidFort, is sharing the Linux Foundation's Akrites initiative, a coordinated industry effort to harden the world's most critical open source software against AI-enabled cyber threats. Selected Reading Accenture confirms breach after hacker offers stolen data for sale (Bleeping Computer) Nationwide Telstra outage disrupts thousands, raises questions of foreign launched cyberattack (The Nightly) Britain plans to build autonomous AI 'Cyber Shield' to defend nation (The Record) CISA Eyes September Date for Final Cyber Incident Reporting Rule (MeriTalk) HUMAN Security Disrupts CTV Device Spoofing Operation "NewsJunkie" (Globe Newswire) When AI agents look like attackers: what behavioral telemetry tells us (SOPHOS) Space Force adds Relativity, Impulse Space to national security launch program. (Space News)  CISA Deploys Anthropic's Mythos AI to Hunt Vulnerabilities in U.S. Government Code (Security Affairs) Mark Zuckerberg's biggest legal nightmare yet could cost Meta $1.4 trillion (The Independent) Most cybersecurity workers have been told to conceal a breach, report finds (Cybersecurity Dive) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Concern over short-termism has more than doubled in three years, from 25% of marketers calling it the biggest industry issue in 2022 to 55% in 2025. And yet, budget allocation has barely moved.This week, Elena, Angela, and Rob dig into why the say-do gap persists in media planning and what it looks like to build a mix based on marketing effectiveness principles instead. They walk through the 60-40 rule and how to make it your own, what warning signs signal a brand is over-indexed on performance, and why channels like TV and audio earn a closer look when competitors are busy piling into the same digital placements. Topics covered:[01:00] The say-do gap and why marketers keep doing what they know doesn't work[05:22] What rebalancing toward brand building looks like in practice[07:27] Warning signs your brand is over-indexed on performance[10:00] How to use reach to grow beyond your existing customers[12:28] Using share of voice to find channel opportunities your competitors have missed[14:08] Linear vs. CTV: how to use each as a distinct strategic tool[17:46] Building a measurement approach that captures both short and long-term impactTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2026 WARC Article: https://www.warc.com/en/article/whats-stopping-cmos-investing-in-brand-building-9ceffeb68530467cb3ecc12959e94670 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Ari Paparo speaks with Grant Gudgel, Chief Marketing Officer at Locala, about adaptive advertising, AI-powered planning, location intelligence, omnichannel marketing, privacy, and how brands can improve campaign performance through localized insights. Takeaways Locala helps brands optimize campaigns using market-level insights instead of national averages. AI agents analyze local data to improve campaign planning and performance. The platform supports omnichannel activation across CTV, DOOH, mobile, audio, and more. Adaptive advertising enables brands to adjust budgets, messaging, and channels by market. Privacy and location intelligence remain central to Locala's long-term strategy. Chapters00:00 Introduction00:21 Grant Gudgel joins Locala as CMO00:37 What Locala does and its evolution01:30 Planning platform vs. traditional DSPs02:15 How brands optimize campaigns market by market03:37 Measuring campaign performance and learnings03:52 AI's role in campaign planning05:42 Solving complex retail and QSR marketing challenges07:08 What adaptive advertising means08:07 Location intelligence beyond retail09:30 Competitive analysis with location data09:58 Omnichannel planning with DOOH and CTV10:22 Privacy and location data11:05 Locala's goals at Cannes11:35 Competitive advantages and growth challenges12:21 Lightning round: Why Locala is a narwhal Learn more about your ad choices. Visit megaphone.fm/adchoices

Alicia Duncan returns to the show with something no other family in Canada has been able to make public: the full findings from her mother Donna's file — and what they confirm about testimony given to the Senate of Canada by Dr. Joel Zivot. We also break down the CTV segment that targeted this show, who funded it, what the “majority of Canadians” poll actually sampled, and a new case on Vancouver Island being discussed publicly here for the first time.Alicia's new book, The Other Side of the Straitjacket, releases August 18. Pre-order below — and if you can, buy it during release week. First-week sales decide whether a book like this gets seen.https://www.tidewaterpress.ca/the-other-side-of-the-straitjacket/00:00 — Alicia Duncan returns + the new book (Aug 18)02:35 — What Dr. Joel Zivot told the Senate of Canada06:16 — What the autopsy findings mean (context for American viewers)10:42 — How the Zivot testimony reached the Jordan Peterson episode13:49 — The pathologist who reviewed Donna's file16:26 — The CTV segment and who funded the “fact check”18:27 — The Omega journal paper21:26 — Every claim is sourced from government websites26:08 — Why the family was blocked from Donna's records27:30 — The committee report vs. the court strategy (Claire Brosseau case)32:56 — Netherlands vs. Canada: “try everything” vs. “try nothing”35:21 — Mature minors and what the committee actually wrote38:35 — The 24-hour rule nobody talks about43:46 — Alan Nichols, hearing loss, and who qualifies under track two44:30 — BREAKING: a new case on Vancouver Island (first public mention)50:11 — What testifying actually gets you: the Senator Casey exchange57:10 — The “majority of Canadians” poll: 1,000 people59:21 — How to support the book (buy release week, Aug 18)Buy me a coffee! - https://buymeacoffee.com/kelsisherenLet's connect!Rumble - https://rumble.com/user/TheKelsiSherenPerspectiveInstagram - https://www.instagram.com/thekelsisherenperspective?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw%3D%3DX: https://x.com/KelsisherenSubstack: https://substack.com/@kelsisherenSUPPORT OUR PEOPLE - - - - - - - - - - - -Ketone IQ- 30% off with code KELSI - https://ketone.com/KELSIGood Livin - 20% off with code KELSI - https://www.itsgoodlivin.com/?ref=KELSIBrass & Unity - 20% off with code UNITY - http://www.brassandunity.com

#370 | Most B2B marketers have no idea you can run TV ads for $50 a day. Dave sits down with TV advertising veteran Amit Sharan, SVP of Marketing at Tatari, to talk about this, and how to think about CTV as a B2B channel. They get into the difference between linear and streaming, why programmatic buying only reaches 15% of total TV inventory, and the case for retargeting your website visitors on TV instead of just running more ads on LinkedIn. They also get into what makes TV creative actually work, where AI fits into that process, how to measure performance without relying on last-click, and why it's worth testing a channel you've never touched before. Timestamps(00:00) - - Why B2B marketers are sleeping on TV ads (01:17) - - Getting into ad tech: video advertising, Facebook, and a $450M acquisition (07:03) - - How to cold-apply your way into a company you want to join (09:05) - - What scale looks like for a modern TV ad platform (11:02) - - The three buckets of marketing: demand gen, product, and corporate (13:59) - - How to actually measure whether your brand is working (16:12) - - Why marketers respect good marketing more than any celebrity spokesperson (20:04) - - CTV 101: linear vs streaming, and why programmatic only touches 15% of inventory (25:03) - - The $50-a-day move: retargeting website visitors on CTV (28:07) - - What actually makes TV creative work (33:42) - - Should you use AI-generated video for your ads? (37:21) - - Measuring TV without relying on last-click (38:19) - - Testing new channels: the case for trying something you've never done Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Subscribe to DTC Newsletter - https://dtcnews.link/signupGifting is one of the biggest reasons people buy online, and most brands never build for it on purpose.Matt Heckathorn runs digital marketing at Wolfe, the company behind Gift Card Granny, PerfectGift.com, and GiftYa. His ICP is close to everyone, which kills the usual narrow-audience playbook and forces a different approach to growth.What you will learn:How a bottom-of-funnel team moved into CTV, programmatic, and out-of-home without losing measurementWhy CTV retargeting outperformed what Matt expected, and how scale made brand channels measurableHow Wolfe uses second-tier DMAs to test incrementality before spending upHow gift card fraud actually works at the physical retail level, and why it shapes the productWhere Wolfe is drawing its AI line: creative and fulfillment yes, fully agentic media buying not yetThe cost problem almost nobody is planning for as AI usage scalesWho this is for: DTC operators and growth leads working top of funnel, anyone selling into gifting, and marketers thinking through where AI fits in a real team.What to steal: The second-tier DMA incrementality test, the recipient-first product framing, and the human checkpoint on agentic media buying.Timestamps:00:00 The Future of AI in Marketing02:12 Reinventing the Gift Card Industry09:00 How Card-Linked Gifting Works15:12 Top of Funnel Messaging That Converts23:12 Building an AI-First Marketing TeamSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Walmart just bought its way into the connected TV arms race, and The Trade Desk is the biggest loser. In a ~$1.4B deal announced during Cannes Lions week, Walmart Connect is acquiring Vibe.co, the self-serve CTV/streaming ad platform, to close a 10x gap with Amazon's ad business.Christian and Ayelet break down the deal from two distinct angles, the operator's read and the deal architect's read, plus a venture market update, hot tea on SPS Commerce quietly selling a business back to its founder, and eight rapid-fire quick hits in what's officially become the summer of add-ons.One venture update. One deep dive, two POVs. Hot tea. Eight quick hits.⏱️ TIMESTAMPS0:38 — Happy Fourth of July, and what's on the agenda2:19 — Market update: JustAI raises $17M Series A (Base10, Y Combinator, Peak XV)3:00 — Concord raises $3M seed for agentic media buying, and why Vibe.co's CEO is an investor4:34 — "The Summer of Add-ons": why fragmentation is fueling M&A4:44 — The deal: Walmart Connect acquires Vibe.co, the "Google Ads of streaming"6:25 — The numbers: ~$100M revenue, ~$1.4B deal, 10-14x revenue (and why it's not an AI deal)8:00 — Walmart's M&A cadence and the Vizio precedent8:54 — The 10x ad-revenue gap: Amazon at $82B vs. Walmart at $8.2B9:30 — The advisors and why this was a CEO-to-CEO deal9:50 — The operator's read: a capability tuck-in that buys 3-4 years10:00 — Is the CTV TAM actually big enough? The Brian Wieser cannibalization argument12:00 — Integration risk: folding a scrappy startup into a corporate giant12:26 — The France factor: why acquiring 60 employees in Paris is its own challenge14:00 — Why The Trade Desk is the biggest loser (per Ari Paparo)14:38 — The deal architect's read: the founders' first big exit, sold from strength16:55 — Why $180M in retention may not hold founders who don't need the money17:31 — The real make-or-break: keeping the team hungry inside a giant18:00 — Hot tea: SPS Commerce carves out Seller Investigators, sells it back to the founder22:01 — Quick hits: Revmatics/DataFeedWatch, Moburst/Hyperzon, The Independents/Phantasm22:51 — More hits: Samba TV/Bestever, Yes&/Modo Modo, Arketi/Sperling24:00 — Martis Capital takes majority of Deerfield Group (~$280M, 12-14x EBITDA)25:00 — The consistent 14x agency marker, and how to break past it into strategic territory25:38 — Final thought: this is add-on summer

In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, and COO Lindsay Rowntree discuss Walmart acquiring Vibe.co, AppFlyer's $1B raise, and John's takeaways from Cannes.The first story this week is Walmart's acquisition of Vibe.co to expand access to connected TV advertising. Their conversation looks into the convergence of CTV and retail media, leading up to the retail media panel Lindsay will be moderating at ATS Singapore next Wednesday. The second covers AppFlyer's $1B raise from advertising and technology leaders Moloco, Google, Meta, and Unity.Finally, fresh from sunny Cannes, John shares his anecdotes, insights, and takeaways from the hot conversations that took place on La Croisette...

As streaming behavior dominates the living room, Vizio's operating system has claimed the top spot in U.S. television sales by turning the home screen into an active search and discovery storefront. In this exclusive Cannes interview, Chief Revenue Officer Mike O'Donnell explains how partnering with Walmart Connect allows advertisers to move beyond last-click attribution and track the complete customer path from initial TV exposure to final purchase. Key Highlights

How can publishers earn more from every visitor in the AI era? Lori Tavoularis, President & CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered monetization, agentic advertising, commerce, CTV innovation, and the future of publisher revenue. She also shares lessons from building a startup, leading revenue teams, and balancing leadership with family. Takeaways How AI agents optimize publisher revenue beyond traditional ads. Why engagement matters more than impressions. MULA's vision for commerce, newsletters, and CTV monetization. Separating AI hype from real business value. Leadership lessons from startups, publishing, and revenue growth. Chapters00:00 Introduction to Lori Tavoularis & MULA01:29 From Publishing Executive to Startup Leader06:06 How MULA Uses AI to Increase Publisher Revenue11:39 Commerce, Content Recommendations & User Intent13:02 Agentic AI and Smarter Monetization14:20 Expanding into Newsletters and CTV17:31 AI Hype vs. Real Business Impact20:59 AI Tools for Sales and Revenue Teams21:02 Women in AdTech Leadership26:49 Final Thoughts & What's Next for MULA Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Gibs, Group Director, Media Insights and Measurement, Walmart Connect joins the show to explore how full-funnel measurement is evolving from attribution to creative effectiveness, and what it takes to turn fragmented signals into a clearer picture of business impact. With a unique vantage point across the ecosystem, Walmart Connect helps marketers tie first-party shopping behavior with exposure across in-store, ecommerce, and VIZIO's CTV ecosystem, and move beyond isolated metrics to understand how awareness, consideration, and conversion work together.

AdGood Foundation accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The model sits inside the existing ad stack, uses the same targeting and reporting tools as any commercial buyer, and requires no production budget: a self-serve AI tool generates a broadcast-ready 30-second spot from a nonprofit's URL for a minimum spend of $250. Kris Johns, the founder and CEO, explains why publishers donate, what the fill rate economics look like, and what CTV can and cannot prove about donor behavior.

Today in the business of podcasting:Sounds Profitable and Veritonic launched a free preview of Veritonic Instant Insights, a tool that tests audio and video ad creative before launch and returns awareness and intent signals across podcast, YouTube, CTV, social, and streaming, benchmarked against more than a decade of testing data.A new joint study from Radiocentre, the Radio Advertising Bureau, and Commercial Radio & Audio Australia, spanning 1,262 campaigns over 17 years, found that adding audio to the marketing mix delivers a 75% profit uplift, an 81% increase in consumer trust, and a 19% gain in customer acquisition.Prediction market platforms Kalshi and Polymarket are moving into podcasting, with Kalshi backing the Men in Blazers World Cup recap show Night Cup and Polymarket launching the weekly pop culture show What Are the Odds? with Dear Media.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

SharkNinja has rewritten the modern commerce playbook by embedding a "threshold of virality" directly into pre-product development and abandoning rigid, weekly campaign reviews for hourly optimization. Global Head of Media Dave Kersey shares how this social-first, digital-only approach skyrocketed the brand to the top of TikTok Shop ecosystems globally while establishing a hyper-transparent, API-driven model for agency partnerships. Key Highlights

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's entire belief system. In this episode, Elena and Rob are joined by Peter Sengenberger, former demand gen and brand strategy lead at BambooHR. Peter explains why over-reliance on performance channels creates a "doom loop," why brand advertising builds what he calls "prepaid demand," and how his "depth of message" framework ranks media by the quality of impressions they deliver.  Topics covered: [00:00] Performance marketing's "doom loop" and the case for brand advertising [04:00] Supplement brand case study: 40% retail lift from brand TV [09:00] The true cost of over-optimization [13:00] Why TV earns the highest trust and completion rates [16:00] CTV skepticism: what is overpromised and why[18:00] Programmatic media and the algorithmic house advantage[20:00] What direct response teaches every marketer To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Ogilvy on Advertising by David Ogilvy: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/Grow with Peter Substack: https://growwithpeter.substack.com/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

This week, an outlet in Canada contacted me with a series of questions about comments I've made regarding MAiD and organ donation in Canada.The inquiry references an earlier AFP fact-check and subsequent CTV coverage, but rather than send a private response that can be summarized or selectively quoted, I decided to answer every question publicly and in full.In this episode, I walk through the original comments, clarify what I was asking, explain what I believe the evidence shows, and respond directly to each of the four questions sent to me.I also examine publicly available guidance from Canadian Blood Services, Health Canada's funding of CAMAP, and concerns raised by bioethicists regarding the relationship between MAiD policy and organ donation systems.Whether you agree with my conclusions or not, I believe these discussions deserve transparency, context, and a complete public record.This video is my answer, on the record.Sources• Blendr News Interview (33:42 and 44:26)• The Kelsi Sheren Perspective Episode Referenced (18:04 and 19:02)• Sarah Westall Interview (25:29)• Canadian Blood Services / CMAJ — Deceased Organ and Tissue Donation After Medical Assistance in Dying: 2023 Updated Guidance for Policy• Health Canada — Canada Releases Medical Assistance in Dying Accredited Training Program for Health Professionals (September 2023)• Macdonald-Laurier Institute — Bridging the Gaps• MAiD in Canada Article (add link when published)Chapters0:00 — Why MAiD in Canada Contacted Me1:00 — The Actual Record: The Quotes in Question2:30 — My Direct Answer3:30 — What the Documents Actually Say7:00 — Answering All Four Questions9:30 — Final Response- - - - - - - - - - -Buy me a coffee! - https://buymeacoffee.com/kelsisherenLet's connect!Rumble - https://rumble.com/user/TheKelsiSherenPerspectiveInstagram - https://www.instagram.com/thekelsisherenperspective?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw%3D%3DX: https://x.com/KelsisherenSubstack: https://substack.com/@kelsisherenSUPPORT OUR PEOPLE - - - - - - - - - - - -MasterPeace - 10% off with code KELSI - https://www.MasterPeace.Health/KelsiKetone IQ- 30% off with code KELSI - https://ketone.com/KELSIGood Livin - 20% off with code KELSI - https://www.itsgoodlivin.com/?ref=KELSIBrass & Unity - 20% off with code UNITY - http://www.brassandunity.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with and follow Andy Frawley on LinkedIn, and learn more about Data Axle at data-axle.com.ㅤMost people assume AI quietly solved the data quality problem for good. Andy Frawley, CEO of Data Axle, tells Jay Schwedelson the opposite is true: clean data matters more now, because a weak foundation just lets AI make bad calls faster. From there they get into why your B2B email list flops on Instagram, why direct mail is quietly thriving, and why Andy doubled his events budget after swearing them off.ㅤBest Moments:(02:13) Why data quality is becoming a hotter topic, not a solved one, in the AI era(04:27) Data Axle still calls 25 million businesses a year to verify them by hand(07:51) How to match a B2B email list to consumer profiles so you can hit people on Instagram and CTV(10:42) Direct mail is far from dead, and even Amazon is leaning back in(12:52) Why a small, clean database beats a big, unreliable one every time(14:45) The skeptic who doubled his events budget once he forced an ROI story