Podcasts about CTV

CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion's Sr Dir. of Publisher Operations, isn't surprised by that momentum. But he also knows marketers still face challenges like complexity. In Ep. 49, he talks about where the medium stands today—and how Premion is helping simplify the path for local and mid-market advertisers. Blake, who just welcomed baby #2, returned to work to help introduce Premion's baby #4 — that latest CTV survey done with Advertiser Perceptions. And no one's crying about this one: only 1% of respondents said they expect to decrease their CTV budgets.  With a rare perspective from being hands on across the buy side and sell side, from agency life at RPA to roles at Hulu and SpotX/Magnite, Blake now has a front-row seat to what's coming from publishers and platforms. He shares those insights back with internal teams and advertisers to make the CTV landscape easier to navigate. And with us in this conversation. What advertisers are learning, and what Blake explains particularly well, is that success in CTV isn't just about shifting dollars into streaming. It's about understanding how consumers actually watch content today. He was spot on: “Consumers don’t decide to watch linear or stream; they just watch…. And they're not just in one place. I'll watch Amazon Prime and then flip back over to my Hulu app.” So, advertisers have to be spot on everywhere, too, which is exactly why marketers are increasingly planning around “total TV” or converged video strategies instead of separating traditional television and streaming into different buckets. Of course, this new world can feel like a maze. Fragmentation, walled gardens, and measurement challenges are still very real issues. Blake walks us through how platforms like Premion try to simplify that complexity by aggregating inventory across multiple streaming partners and layering in data that helps advertisers reach audiences efficiently. They’re especially focused on supporting local and mid-market advertisers who can now enjoy similar strategies and tactics as the big holding company agencies. Another takeaway is about targeting. In digital advertising, the instinct is often to target audiences down to the smallest possible segment. But Blake makes the case that hyper-targeting can sometimes backfire, or just lose some efficiency, especially in smaller geographic markets. His advice? Balance precision with scale. If you pile on too many audience filters, you may end up shrinking your available audience more than you intended. We also spend time talking about a topic that seems unavoidable in every media conversation right now: AI. Blake's view is pragmatic and optimistic, particularly for local advertisers who may not have access to large creative or analytics teams. So, he says: “The sooner you can embrace it and understand how to use it as a tool, the better you'll be in the long run.” In fact, he sees #AI helping smaller businesses build creative, optimize campaigns, and generate insights in ways that used to require a lot more resources. But, like taking on CTV, the world has changed! We also touch on a few trends that may shape the next phase of CTV advertising, like the growing importance of live sports in streaming environments to new opportunities emerging around gaming and smart TV engagement. The good news for me? Blake called in from his hometown of Austin, which is the home of SXSW.  Pair that with his work as president of the local Austin chapter of the American Advertising Federation and I may be very well connected for the GSD&M party and more! I know people who know people. And now we all know a little more about CTV. To keep up with the fast-changing world of TV advertising, get the insider scoop in 30 minutes flat on what's working in CTV right now and how Premion’s putting it to work. Key Moments 0:00 Changing Perceptions in CTV Advertising: Episode overview 0:41 Buy side to sell side: why Blake's perspective on CTV is different 2:00 Premion's edge: simplifying CTV for local advertisers 3:44 The headline stat: 70% growing CTV budgets — only 1% cutting 5:23 Why “linear vs. streaming” is the wrong question 7:26 Curation explained: smarter than the old ad-network model 12:02 Walled gardens don't contain consumers — and that matters 15:00 AI as an equalizer for under-resourced local advertisers 18:00 The targeting trap: how over-targeting shrinks your audience 21:02 Live sports and more new opportunities 26:09 AAF Austin Shoutout Connect with Blake Hebert and Premion Download the Advertiser Perceptions 2026 Survey Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! 

Brian Wieser, founder of Madison and Wall, joins Ari Paparo and Eric Franchi to discuss why the digital ad market is stronger than expected and what recent earnings reveal about platforms and ad tech companies. The conversation covers retail media growth, DSP competition, and how companies like Amazon, OpenAI, and The Trade Desk are approaching the next phase of advertising, along with Brian's view on AI's impact on agencies, CTV, and the broader ad ecosystem. Takeaways The digital ad market is strong, growing about 15 percent despite economic uncertainty. Ad growth is driven more by competition and new categories than by GDP. Retail media is expanding as retailers increase competition between brands. Agencies may benefit from AI, as marketers still need human guidance. AI platforms are starting to explore new advertising models. Chapters 00:00 Intro and Marketecture Live preview 03:10 The state of the digital advertising market 07:00 What drives ad market growth today 10:30 DSP competition and The Trade Desk's market share 15:00 Retail media growth and Walmart's momentum 20:30 AI disruption, SaaS concerns, and agencies 27:00 Streaming consolidation and CTV economics 33:40 OpenAI partnerships and the future of AI advertising 39:30 Amazon expanding its advertising ecosystem 45:00 AI marketing tools and Jeff Green's $150M Trade Desk stock purchase Learn more about your ad choices. Visit megaphone.fm/adchoices

EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts for 2026. He'll dig into what's powering the surge, from shoppable content to CTV's growing pull, and how brands are moving toward fuller-funnel partnerships that deliver real lift. Listen everywhere you find podcasts and watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-emarketer-podcast-big-creator-breakout-2026-behind-numbers-special-edition   © 2026 EMARKETER

In this episode, Emma and Patrick break down three pressure points every brand should be watching. First, they tackle the performance vs. transparency tradeoff in media buying. What's the balance between log‑level data and control, chasing opaque performance, and using transparency to actually change how and where you buy?Then they unpack The Trade Desk's latest earnings and what its slowdown (and supply‑side growth elsewhere) signal about where spend is shifting across DSPs, CTV, and the open internet.Finally, they dig into the rush of vendors promising “LLM performance” measurement, covering how pricing is already collapsing, how little real differentiation there is, and how brands should approach contracts, trust, and experimentation in this new category.

The story everyone repeats about auto advertising is simple: digital won, broadcast lost. In this episode of Leading Local Insights, guest host and media analyst, Mike Boland speaks with Cox Media Group Executive Chairman and veteran broadcast leader Steve Pruett, along with BIA's Mark Dugan, to examine a more accurate picture and outline a smarter strategic approach that includes broadcast and CTV.Grounded in BIA's $10.7B local automotive forecast for 2026, the discussion explores how two-thirds of digital spend coexists with broadcast's continued strength in delivering scale, trust, and top-of-funnel momentum. CTV is growing, but success comes from portfolio strategy rather than channel substitution.Drawing on decades of leadership across major markets, Steve offers practical advice for broadcasters navigating dealer dynamics and co-op realities. While dealers have become highly sophisticated in mid- and lower-funnel tactics, when foot traffic slows and website traffic softens, they return to broadcast to refill the funnel.For broadcasters and media strategists, this episode delivers clarity on balancing reach and precision to win automotive in 2026.To view the video of the podcast, click here. 

Scott Reid, CTV Political Analyst and former advisor to Prime Minister Paul Martin

SHOW NOTES In this deeply reflective episode of Dare to Share Your Untold Story, the seats are intentionally reversed. Returning guest Rishma Govani steps into the interviewer role, creating space for Salima to explore an untold story of her own — one rooted in discernment, timing, and quiet internal reckoning. What unfolds is not a dramatic turning point, but the slow accumulation of awareness. The kind that builds quietly beneath the surface — through fatigue, resistance, emotional labour, and the subtle toll of holding space for others while navigating your own internal shifts. Salima speaks candidly about the mental and emotional impact of recognizing when something meaningful begins to ask for re-evaluation. The tension between love and misalignment. The guilt that accompanies change. The exhaustion that comes not from burnout, but from staying longer than your inner knowing allows. Together, they examine what it costs to ignore timing — and what it requires to honour it. The conversation traces the psychological weight of leadership decisions that are not visible from the outside, but deeply felt within: disrupted sleep, internal questioning, emotional strain, and the steady pull toward integrity over endurance. This episode explores endings that are not failures. Thresholds that arrive through truth rather than crisis. And the courage it takes to embody the very principles we invite others into — especially when the stakes feel personal. At its core, this conversation is about presence over permanence, discernment over performance, and the mental health impact of choosing alignment even when it unsettles what has been familiar. What unfolds here is not a goodbye. It is a reckoning with timing, and the quiet courage it requires. Her key message to the listeners of the show is: You don't need to perform your pain to be worthy of care; you don't need to explain your history for it to be valid; and you don't need to wait until things fall apart to give yourself permission to pause. Guest Bio: Rishma Govani is a seasoned communications leader, speaker, and storyteller with over 25 years of experience across Canada's media landscape, including CBC, CTV, and Global News. Known for her grounded presence and ability to hold meaningful conversations with depth and care, Rishma has spent her career shaping narratives, fostering understanding, and creating space for stories that matter. She is deeply committed to breaking down barriers of mental stigma and believes in the power of honest dialogue to build connection, compassion, and collective healing.   Rishma first joined Dare to Share Your Untold Story in Episode 23, and today she returns to the podcast in a different role — one shaped by her own lived experience, growth, and continued commitment to meaningful conversation. With a deep respect for this space and the journey it has held, Rishma is the right person to guide today's conversation with intention, warmth, and integrity. I'm truly grateful for her presence here — not only for what she brings professionally, but for the way she shows up with heart, clarity, and deep respect for the stories we carry.   URL for shoutout: https://www.daretoheal.co and https://www.daretoretreat.co   To stay connected and explore what is unfolding next: Visit www.daretoheal.co — where reflections, offerings, and new spaces are shared as they emerge. You can also join the Dare to Hear newsletter directly through the website. For those seeking a lived, embodied extension of these conversations, learn more about the Dare to 'Re-Treat' Movement at: www.daretoretreat.co   Where to find me: Website: https://www.daretoheal.co The Dare to 'Re-Treat' Movement: https://www.daretoretreat.co Instagram: @daretohealco LinkedIn: @daretoheal LinkedIn: @salima jadavji

Vassy Kapelos chats with CTV National News correspondent Rachel Aiello about Prime Minister Carney's latest comments, as his 10-day trading mission continues. We also hear from CTV's Abigail Bimman, who is currently situated in Sydney. B.C. Premier David Eby reacts to concerns surrounding Indian foreign interference and transnational repression, as well as the OpenAI controversy in Tumbler Ridge. The Explainer with In The Money podcast host Amber Kanwar: What the growing conflict in the Middle East means for today's oil markets. The Daily Debrief Panel - featuring Saeed Selvam, Jeff Rutledge, and Stephanie Levitz. Tech analyst Carmi Levy previews A.I. Minister Evan Solomon's meeting with the CEO of OpenAI, and explains what a series of increased safety regulations might look like.

Michel Rochette, Quebec president of the Retail Council of Canada

Vincent Paquin, Assistant Professor in McGill’s Department of Psychiatry and psychiatrist at the Jewish General Hospital

Political commentator James Mennie is a reporter, columnist and editor at the Montreal Gazette. He can be heard weekdays at 4:05 p.m. on Montreal Now with Aaron Rand.

Fatma Chouikha, a Montreal-based content creator and a driving school manager

Send a textMost marketing reports tell a neat story that isn't true. We peel back the layers with Jeff from Provalytics to show how real customers actually find and choose a contractor—and why single-source attribution keeps leading teams astray. Think of it as a tour through the “dash” between first touch and last touch, where attention becomes awareness, awareness becomes preference, and preference shows up as revenue when the system fails on a 102-degree day.We start with the mess: platforms that overcount conversions, privacy updates that stripped away hyper-targeting, and CRMs that force a one-source label on multi-touch journeys. Jeff breaks down a simple fix with outsized impact—track impressions alongside clicks, calls, and bookings. When you watch impressions daily, you'll see how demand builds before it converts, and you'll finally know whether that Meta video, CTV spot, or direct mail drop did the heavy lifting while Google just closed the loop.From there, we get practical. Billboards don't need QR codes to work; trucks are mobile billboards that make you familiar before the emergency; magnets can produce for years with a single tracking number. We map sprints and marathons across channels, separate aggregator leads so they don't sink your averages, and reframe success around revenue per lead and booking rates instead of raw volume. Expect different timelines by channel, embrace the carryover or “drag” effect, and accept that some value is real even when it isn't perfectly measurable.The mindset shift is simple: be less wrong this month than last month. Weather changes, rates move, teams evolve, and platforms rewrite rules. When you track impressions, clicks, bookings, and revenue together, you get the confidence to pivot fast or ride out campaigns with patience. That's how you build a durable brand, control your demand, and own your market. If this hit home, follow the show, share it with a fellow contractor, and leave a quick review so more pros can measure what truly matters.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

In this episode of Next in Media, I sit down with Philip Inghelbrecht, Co-Founder and CEO of Tatari, to unpack why one of the most innovative companies in TV advertising has built its entire thesis on a contrarian idea: that programmatic CTV is the wrong tool for most of the television market. Philip walks through how Tatari operates as a full infrastructure holding company, combining a demand-side platform, a supply-side solution called Upstream, and a privacy and identity layer called Vault. From day one, Tatari has argued that unlike display advertising, connected TV is dominated by a small number of premium publishers, and that automating around them rather than through open exchanges is the smarter path forward. Philip breaks down the $30 billion US CTV market, explaining how roughly half flows through programmatic channels and how up to half of that programmatic slice is fraud or low-quality inventory. The premium inventory that actually drives results, including sports, tentpole events, and top-tier streaming placements, lives almost entirely outside programmatic pipes and has historically required massive budgets and manual negotiation to access. That is exactly the gap Upstream was designed to close. By building custom, direct integrations with the five biggest TV publishers, including Disney, Warner Bros., NBCUniversal, and Paramount, Tatari has automated that direct buying process end to end, giving a much broader range of brands access to premium TV inventory without sacrificing pricing control, brand safety, or transparency.   Key Highlights

Dr. Chris Labos, cardiologist with a degree in epidemiology and a regular contributor on CJAD 800. You can hear him every Sunday on Weekends with Joanne Vrakas at 7:20AM Image: AP Photo/David J. Phillip, File

Political commentator James Mennie is a reporter, columnist and editor at the Montreal Gazette. He can be heard weekdays at 4:05 p.m. on Montreal Now with Aaron Rand.

Mathieu Lavigne, analytic lead at the Media Ecosystem Observatory and a co-author of the study on misinformation

Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.

Vassy Kapelos speaks with Retired Vice-Admiral Mark Norman, a former Vice-Chief of the Defense Staff. He expands on his thoughts regarding Canada's support for US-Israeli strikes, the risks of regime change attempts backfiring, and how both strikes and retaliation have played out so far. CTV's Abigail Bimman joins us from Sydney, as Prime Minister Carney's Indo-Pacific trip continues in Australia. Energy Minister Tim Hodgson on what the Middle East conflict means for oil markets, as well as Canada's business position. Money Talk with John Klotz: What you need to know for the upcoming tax season. The Daily Debrief Panel - featuring Laryssa Waler, Sharan Kaur, and Nojoud Al Mallees.

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Jack Davenport treating YouTube presence as a baseline requirement for new and existing shows.IAB Australia's 2025 internet advertising report shows the country's digital ad market hit $18.4 billion AUD, with podcasting outpacing streaming audio in a segment that grew 8.2% year-over-year.Oxford Road and founding sponsor Libsyn launch the Indie Podcasters and Creator Awards, exclusively for independent podcasters, with the inaugural ceremony set for March 15th at Evolutions by Podcast Movement.Audion co-founder Arthur Larrey argues audio advertising must adopt performance marketing metrics (addressable scale, third-party measurement, in-flight optimization, and dynamic creative) to compete for budgets currently flowing to CTV and social.The Hollywood Reporter covers how SAG-AFTRA is expanding its podcast contracts to cover more interview and narrative formats as video podcast growth raises questions about whether the format constitutes daytime talk television.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Jack Davenport treating YouTube presence as a baseline requirement for new and existing shows.IAB Australia's 2025 internet advertising report shows the country's digital ad market hit $18.4 billion AUD, with podcasting outpacing streaming audio in a segment that grew 8.2% year-over-year.Oxford Road and founding sponsor Libsyn launch the Indie Podcasters and Creator Awards, exclusively for independent podcasters, with the inaugural ceremony set for March 15th at Evolutions by Podcast Movement.Audion co-founder Arthur Larrey argues audio advertising must adopt performance marketing metrics (addressable scale, third-party measurement, in-flight optimization, and dynamic creative) to compete for budgets currently flowing to CTV and social.The Hollywood Reporter covers how SAG-AFTRA is expanding its podcast contracts to cover more interview and narrative formats as video podcast growth raises questions about whether the format constitutes daytime talk television.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Darren Frost is a very funny man. He talks about his latest tour, the state of comedy in the clubs and his appearance on CTV tonight / Fred describes his weekend with a herd of deers / Humble talks about the new McCartney documentary / The war in Iran / Dan Duran the achorman Hosted on Acast. See acast.com/privacy for more information.

Political analyst David Heurtel is a counsel at Fasken with experience in Government and Public Relations, Environment, Climate Change and Immigration. He can be heard regularly on Montreal Now with Aaron Rand.

Dr. Sara Grimes, Professor at McGill University and expert in children’s digital media culture and children’s rights in the digital environment

Political commentator James Mennie is a reporter, columnist and editor at the Montreal Gazette. He can be heard weekdays at 4:05 p.m. on Montreal Now with Aaron Rand.

In the latest chapter of a Middle East tug-of-war, Israel and Iran traded shots over the weekend, while the United States has joined forces with Israel. What impact could a Middle Eastern conflict have on today's oil markets? What about today's prices at the pump? Vassy Kapelos digs deeper with Randy Ollenberger, the Managing Director of Oil and Gas Equity Research with BMO Capital Markets. On today's show: CTV's Abigail Bimman has an update from New Delhi, as Prime Minister Carney departs from India and brings his trade mission to Australia. Retired General Tom Lawson, Canada's former Chief of Defense Staff, reacts to the US-Israeli strikes in Iran and the odds of an Iranian regime change. Finance Minister Francois-Philippe Champagne on Carney's India trip, as well as the looming concerns around security and foreign interference. The Daily Debrief Panel - featuring Tom Mulcair, Tim Powers, and Nick McRoberts. Kanji Yamanouchi, Japan's Ambassador to Canada, on Carney's upcoming visit and the potential growth of Japanese businesses in Canada's Auto market.

CTV’s Abigail Bimman; Moninder Singh, head of the Sikh Federation of Canada; CTV News' Chief Financial Correspondent Amanda Lang; Conservative MP Adam Chambers; The Front Bench with Sabrina Grover, Melanie Paradis, Karl Bélanger & Rachel Aiello.

Finance Minister François-Philippe Champagne; Liberal MP Sukh Dhaliwal; CTV’s Mike Le Couteur; The Front Bench with Christy Clark, Marco Mendicino, James Moore & Monte Solberg.

CTV’s Judy Trinh; New Brunswick Premier Susan Holt; Pollster Nik Nanos; The Front Bench with Sharan Kaur, Laura D’Angelo, Sebastian Skamski & Jamie Ellerton.

Marilois Snowman, Founder and CEO of Mediastruction, discusses her journey in the media industry, focusing on the unique needs of mid-market brands. She highlights the evolution of media spending, the importance of measurement, and the role of AI in optimizing marketing strategies. The conversation delves into the significance of both digital and linear media, the impact of consumer behavior changes, and offers valuable advice for brands looking to enhance their media strategies. Takeaways Marilois Snowman founded Mediastruction to address mid-market brands' unique needs. The evolution of media spending has shifted significantly towards digital. Mid-market brands often lack the language and understanding of media mix modeling. Education is crucial for brands to understand the algorithms behind media planning. Customization of algorithms is essential for effective media mix modeling. Connected TV is becoming a valuable medium for mid-market brands. Linear TV still holds significant power in marketing strategies. AI can enhance data analysis but requires careful oversight. Consumer behavior is shifting, impacting web traffic and SEO strategies. Brands need a data evangelist to navigate the complexities of marketing data. Chapters 00:00 Introduction to Mediastruction and Marilois Snowman 01:02 The Genesis of Mediastruction and Marilois Background 02:04 Mid-Market Measurement Gaps and Growth Goals 02:42 The Rise of MMM and the Evolution of Media Spend and Measurement 04:35 Demystifying MMM and Building Customized Paid Media Solutions 06:59 Scaling Beyond Search and Social and Rethinking Channel Mix 08:16 CTV, Linear TV, and the Synergy Effect for Regional Brands 11:02 AI in Marketing Analytics, Hallucination Risk, and Guardrails 13:33 The Shift from SEO to AI-Driven Discovery and Declining Web Traffic 16:08 Advice for Brands: Hire a Data Evangelist and Build Smarter Measurement Learn more about your ad choices. Visit megaphone.fm/adchoices

TV is exploding again. But most brands still don't know how to make it work without blowing their budget. In this new mini-series brought to you by Tatari, Daniel sits down with Meghan Shea, Head of Growth at Bonafide Health, and Romano Bottini from Tatari, to break down how modern brands are using TV as a performance multiplier, not just a brand play. From fixing fragmented measurement and delayed reporting, to proving TV's impact on CAC, branded search, Amazon halo, and retail growth, Meghan shares how Bonafide turned TV from a “nice to have” into a repeatable growth engine. They dive into Q1 wellness pushes, why linear still matters for older demographics, how to think about creative testing, and why scared money doesn't make money when you're trying to scale. If you're a mid-market brand stuck between performance and brand (and wondering whether TV is worth it) this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghantshea/ Follow Romano: LinkedIn: https://www.linkedin.com/in/rbottini/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Is your marketing data actually lying to you? In this episode, attribution expert Jeff Greenfield, founder of Provalytics and former CEO of C3 Metrics, breaks down why last-click attribution is costing brands millions, what really changed when cookies disappeared, and how to measure channels like CTV and podcasts where nobody clicks.We cover GA4's biggest blind spots, the truth behind Facebook and Google's walled garden data, and why pharma marketers face the hardest measurement challenges in the industry. Whether you're a CMO, performance marketer, or analytics lead , this is the conversation that will change how you think about measurement.Jeff is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

In our very first mailbag special, ExchangeWire's head of marketing Grainne Reid is joined by CEO Rachel Smith and John Still, head of content, to answer our listeners' biggest questions about ad tech and media.The team put on their media planning hats, debating where they would allocate spend across retail & commerce media, CTV, and out-of-home. They also discuss the strengths of independent agencies versus holdcos, and unpack the legal and regulatory battles shaping the industry, from antitrust trials to social media bans.0:00 Introduction1:27 Kerry asks: Media planning14:01 Steve asks: Agencies26:16 Paul asks: Investigations & policy moves

The Board of Peace began with the grand ambition of reconstructing Gaza and securing a lasting end to one of the world's most intractable conflicts. But with Donald Trump as chairman for life, its ambitions have grown: it wants to become a wider international peacekeeping organisation. As members meet for the first time in Washington DC, will their lofty ambitions translate into action on the ground? Or is it all just a vanity project?This podcast was brought to you thanks to the support of readers of The Times and The Sunday Times. Subscribe today: http://thetimes.com/thestoryGuest: Gabrielle Weiniger, Israel correspondent, The Times.Host: Manveen Rana.Producer: Harry Stott, Olivia Case.We want to hear from you - email: thestory@thetimes.comRead more: Tony Blair to attend Trump's inaugural Board of Peace meetingFurther listening: Trump's Greenland play and the future of transatlantic relationsClips: OneIndia News / Youtube, AP / Youtube, CTV, BBC, Channel 4, ABC News.Photo: Getty Images.This podcast was brought to you thanks to subscribers of The Times and The Sunday Times. To enjoy unlimited digital access to all our journalism subscribe here. Hosted on Acast. See acast.com/privacy for more information.

Finance Minister François-Philippe Champagne; The Front Bench panel with Christy Clark, Marco Mendinco, James Moore and Tony Clement; CTV’s Rachel Aiello and NDP Debate Moderator Hannah Thibedeau

Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story. She also shares why she is now focused on the next frontier of growth: Connected commerce and making sure brands show up when AI agents, not just people, are making purchasing decisions.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to The Big Impression.Ilyse Liffreing (00:09):This week we're joined by Natalia Ball Global Chief Growth Officer at Mars Pet Nutrition home to brands like Pedigree and Sheba.Damian Fowler (00:18):Last March, pedigree launched a bold, purpose-driven campaign in Brazil celebrating mixed breed dogs, especially the iconic Vela Caramelo.Ilyse Liffreing (00:27):It wasn't just a campaign, it became a movement boosting adoption and challenging long held bias.Damian Fowler (00:35):The work went on to win top honors at the 2025 cans. Lions including the titanium lionIlyse Liffreing (00:41):And its impact is still rippling across markets and media channels worldwide.Damian Fowler (00:45):So today we're unpacking what made it work with the person who helped drive it. Natalia, tell us about the Carello campaign and how you landed on the idea.Natalia Ball (00:57):Carmelos are mixed dogs that are beloved in Brazil. They are found on the streets everywhere. They are the subject of meme, street culture, and people just identify Carmelo as the Brazilian dog. However, the inside that we discover was that this dog is 90% less likely to get adopted than breed dogs. So it is the most popular dog in Brazil, but the most overlooked. And when we learned about that, we decided that we wanted to make a difference and that we wanted this dog to get the position it deserve and pedigree decided to champion the underdog and become the official brand of caramel's in Brazil.Damian Fowler (01:41):You talked about the caramel. Could you just describe a little bit more for people who don't really know the caramelo and that term Vita, where does that come from?Natalia Ball (01:52):Yes, so caramels are basically mixed breed dogs that you can find on the streets of Brazil everywhere they are called caramel because they are caramel color and that's what it is in Spanish and they tend to be that caramel color, short hair. But there are different ways that these dogs look and feel because they are mixed breeds. But like I said, they are beloved dogs in Brazil, but when it comes to getting a pet, getting a dog, they are not the ones that people are going for. They see them as street dogs, not a dog that you have in your house. And the whole campaign was about, like I said, championing these caramels, driving adoption of mixed breed dogs, not only breed dogs. And we did that by saying that if caramels were considered non breeded, pedigree was going to give them a breed and who better to give them a breath than pedigree.Ilyse Liffreing (02:48):Great. And then at what point did you connect that insight to the campaign itself?Natalia Ball (02:54):What you need to know about pedigree? Pedigree is one of the largest dog brands in the world. Pedigree feeds more dogs than any other brand, and it has been there for many years and for the past 20 years or more, pedigree has been driving adoption, encouraging people to adopt pets everywhere. We have had a lot of iconic campaigns so much which maybe you would've heard, like for example, docs on Zoom during COVID or the child replacement program, which was a very interesting one. And we were talking about adoption in Brazil, but other local brands were talking about adoption too. So we were not cutting through and it was only when this insight came to us, which was a very deeply local insight that we made the connection, if we want to drive adoption in Brazil, this is going to be the way in and we're going to make this as big as it can possibly be.(03:51):Because we, from the very beginning saw we understood this idea of the vi Lata. You mentioned it before by the way, the vi lata is how you call mixed breed dogs in Brazil. And so when we had these conversations about this insight, the injustice of this beautiful dog not getting adopted, but also the cultural impact that it would have on resilience themselves, who could see themselves related in the fact that they were being championed, we decided to go really big on this campaign and not only do just an activation, but actually we are doing this campaign. We did it all of last year and we continue activating through this year. And some of the ways in which we championed this was actually by creating a caramel kennel club by creating the first ever caramel DNA testing. And it's the largest ever DNA test done in mos in all of history, kept creating a Carmelo dog show and not only that, putting caramels for the very first time ever on our packs. So it was really a way to give them the rightful place.Ilyse Liffreing (05:01):I love how you guys just took it a step further than even just it being a campaign and you actually adopted it into your packaging and the whole bit. At what point did you realize that the campaign wasn't only just a marketing ploy and it began actually affecting culture?Natalia Ball (05:23):Yeah, I mean this campaign has really changed culture in Brazil, but it was a campaign that was deeply rooted in culture itself because Carmelos were part of Brazilian culture. But when we realized the campaign became bigger than ourselves, absolutely. When it started driving difference in adoption of Carmelos, we saw more than 200% lift of caramelo adoption just in the first month. And we saw a 65% increase in likelihood to adopt a Carmelo in the future with this campaign. And then when we started seeing other brands and other businesses even outside of the pet care category start using the Carmelo in their campaigns in their advertising, that's when we knew this had really hit culture big. An example of that was Chevrolet that actually launched a partnership with Netflix that launched a documentary about caramel, and several launched a caramel or a caramel colored car in a promotion.(06:29):Other brands like Honda or Whirlpool also feature caramels in their advertising. So we started seeing that this became much bigger than ourselves, but maybe the biggest achievement that we had with this campaign other than driving adoption itself, which was the cost at the end of the day, was the fact that we were betting on the mixed pre-doc actually not being accepted in dog shows because only breed dogs are accepted usually in dog shows. But at the end of the day, the movement became so big that after only two weeks of this campaign, the federation that actually controls the dog shows called us and said, we now want to move to accept mixed breed dogs in all of our shows. So that was a huge achievement that we never knew it would be possible.Damian Fowler (07:18):What's really interesting to me about this campaign is the way you focused on one region, one country, one market, but obviously you're a global brand. So how does that connection to the local end up escalating? So it became this global campaign.Natalia Ball (07:35):Like I said, adoption is a huge cost for us, and we have been very consistently on pedigree, driving adoption for a long time. So we have an evergreen brief that goes out to all of our agencies on adoption, and in my case in particular, I am a strong believer in creative excellence as a driver for growth. And so I put a creative excellence program in place that included building capabilities on creative excellence, but also creating a creative council where the best ideas could come faster to the marketing leadership of Mars Pet Nutrition so that we could move at speed, but also we could fund the better ideas. And in this creative council DL map team, Al Map VO, who are the agency that came up with this idea presented Carmelo. And from the very beginning, me and the whole leadership team fell in love with it, and so we decided to fund it.(08:31):We decided to go big and to give it our full support. We knew it had the potential to drive the business and change culture, and I think in this case, the important thing about the campaign, obviously it did a lot of good. So it's a purposeful campaign and pedigree is a purposeful brand, but it was not only about the purpose, it was also about driving business results. Through the campaign in the first couple of months, we were able to grow 15% and through all of last year, we moved to grow volume and value by double digits. So the campaign really did the job about turning around the pedigree brand and delivering results not only on the cost but also on the business.Ilyse Liffreing (09:11):That's great. And you're doing something right when all the other brands out there are copying you guys suddenly in pop culture and everything like that. I'm very curious about as the campaign evolved, obviously it started out from a social aspect, but as it evolved, how did you decide what other channels to bring it into? What other channels did you try out in this process?Natalia Ball (09:42):Yes. Actually this campaign started as social first and we then boosted with media. The way it started is we partner with local influencer called Tata Vernick. She loves caramels and she herself has adopted caramels. And we asked her to register her caramel in a dog show because we knew that her caramel was going to get rejected, which it did. And so she posted on her Instagram that had 60 million followers that she was outraged that her beautiful and smart caramelo could not be accepted in a dog show. This went viral immediately in Brazil and everybody was outraged. This went on the evening news, the morning shows everywhere, and we waited for it to gain enough fire for us to step in. So actually we were planning that this was going to take a couple of days, but at the end we had to act after only 10 hours because this became so big so quickly.(10:41):And we step in and we said, you know what, Tata, don't worry. Pedigrees got you. We're going to give all caramels a breed. And we launched the campaign with our beautiful campaign video that talks about our program of giving them a DNA test, giving them a show, giving them a kennel club and giving them everything that breed dogs have. And then after that, we use that video and we boost the message. The video went viral as well, but we boost the message, for example, with connected TV as well as Prime and Disney, et cetera. So in order to make sure that everybody had listened to it, but it was truly an omni-channel approach because we use a lot of offline tools like for example, the dog show itself that we created or the adoption drive that we had later on where we were invited people to adopt caramels and then online tools like Instagram or Connected TV or Disney, et cetera.Damian Fowler (11:38):You suggested that the kind of timeline got really sped up really fast. So this thing you had to act very quickly. At what point did you realize you had a hit on your hands in a way, and how quickly did it escape the local context and became this bigger campaign that everyone looked at?Natalia Ball (12:01):Yeah, this exceeded all of our expectations. So we knew that it was going to get picked up, but like I said, we were not expecting for this to become so big so fast. And the fact that it appeared in all of the big shows, evening news, morning shows, et cetera, it appeared as well on national media, on print Everywhere meant that we needed to step in faster, but we were fully prepared for that. So that didn't represent the challenge. It was more of an opportunity. And then the other thing that really surprised us was that the largest dog association reached out to us after only 24 hours to partner to see how mixed beat dogs could then be allowed to compete. We were not expecting this. We were expecting actually that to be attention point that we were going to leverage in our campaign, and this became so big that they just couldn't ignore it. So it was a big win just from the very beginning.Damian Fowler (12:57):Wow.Natalia Ball (12:57):Now one of the things that we're seeing is even though this was very, very local, as we have started sharing this work across many other places in the world, we have realized that the insight actually exists in many other markets. For example, in Chile they have a dog called the Quilter, which is the equivalent of the caramel. We have them in Philippines, we have them all over the world. So this insight can travel. The way to activate might be different because you need to localize to the nuance, but we are very excited about the potential of drive more inclusion of these dogs with these campaigns, but also for pedigree to stand stronger in culture.Ilyse Liffreing (13:36):I love that. As a dog owner, myself and owner of a mutt, I'm glad they're getting their time in the spotlight a little bit more around the world. Generally, I feel like post COVID in the marketing world today, some brands have actually moved away from purpose-driven marketing a little bit, but this is a really good example of it done right. What would you say this campaign proved or maybe disproved about purpose-led marketing?Natalia Ball (14:04):I am a strong believer of purposeful brands actually growing stronger, but it only works when it's aligned truly and authentically to the reason for the brand to exist. Pedigree itself, the purpose of the brand is we believe that dogs bring out the best in us, and pedigree wants to bring out the best in dogs. So the purpose of pedigree is pedigree brings out the good dogs bring to the world to do that. We obviously do that with our great nutrition, but we do that by putting dogs in houses so that they can bring out the best in people. That's what we do because we strongly believe that dogs make us better. So that's why we have been driving adoption for more than 20 years. And when you really make this part of your core DNA and it's authentically linked to the brand, that's when it really works.Damian Fowler (14:56):And one of the proof points of that is the awards that you scooped up last year. Can you tell us a little bit more about how that happened? And that must have happened quickly because the campaign rolled out in March, 2025 by June, you're already in the spotlight.Natalia Ball (15:13):Yes. So this campaign was picked up for a lot of awards at Cannes last year. We won the Rainbow, silver, gold and Titanium. The titanium we are very excited about because it's Mars Inc. First ever titanium. So we are really proud of that, and it's also an award that rewards transformation in the creative industry, and we believe this idea was transformational. We're also proud of, I mean, we've got the many other awards, but the other one that we're really proud of is that we got the Grand Phy in the latam phy and in the Brazil phy, which shows that this was not only a creative idea that was very strong, but also a very effective idea in driving the business. So you can achieve both. You can do good in the world, you can drive the business and you can be creative actually. So it's three.Damian Fowler (16:03):Yeah, that's great. I love that trifecta. What happens to the titanium award?Natalia Ball (16:09):Well, I have it right hereIlyse Liffreing (16:10):With me.Damian Fowler (16:12):NoIlyse Liffreing (16:12):Way. Very nice. Beautiful here. It's beautiful.Damian Fowler (16:16):Beautiful. Well, congrats again. So from that, obviously momentum has come on. We've talked a little bit about how it influenced other brands, but in terms of the campaign continuing, what's next? How are you thinking about expanding this?Natalia Ball (16:33):In Brazil itself? We want to stay committed to this idea. We don't want to do one and go, and we are working, we continue activating the campaign through all of our channels. We continue doing adoption drives. For example, very recently we released the results from the DNA research that we did. So we find ways to keep this relevant. But now I think the next stage is to move on from not only caramels but all mixed breed dogs. Because with this campaign, the sentiment has been extremely positive. We got 99% positive sentiment. The only 1% negative comments was what about the other mixed breed dogs? They also deserve to be adopted. They also deserve recognition. So I think that's probably where we're taking it next in Brazil and then outside of Brazil, we are working on, like I said, these inside travels very well, but we're working on how to localize it in a world that feels authentic for the specific markets. I can't share anymore. Stay tuned, because some interesting things are coming soon.Ilyse Liffreing (17:44):And it sounds like that theme is going to keep going with this idea of all putting mutts in the spotlights from now on too.Natalia Ball (17:54):Exactly, yes. This is about inclusion. At the end of the day, our hope is that mutts are shown everywhere. We also love breed dogs. They're great. All dogs deserve to be feature everywhere. So our hope is that this campaign will drive inclusion, inclusion in advertising, inclusion in homes, inclusion everywhere.Damian Fowler (18:16):Another thought I had actually is when you were filming this campaign, did you have any standout caramelo stars?Natalia Ball (18:22):Actually, actually, I think our biggest star was Patas Caramel, which we then did a lot of things with her, I think. I mean, I don't record very well, but I think it was Mia, her name, but we did a lot with her in our activation. She was present when we did the dog show, et cetera. So I think that was our biggest star.Ilyse Liffreing (18:43):Oh, that's great. It can't always be that easy to shoot with dogs though, even if they're very well-trained, I imagine it's still a different world than human actors. So Natalia, what problem are you most obsessed with solving right now?Natalia Ball (18:59):I am right now obsessed with agentic commerce and agentic search and winning the race to thatIlyse Liffreing (19:08):BecauseNatalia Ball (19:09):I'm really concerned that in only a couple of years, if we are not winning, we will completely disappear the way all decisions are going to be made. So together with my team, we're trying to figure out how do we stay ahead of that race and how do we crack it pretty soon, so we're ready future.Ilyse Liffreing (19:26):Wow. And just to press you a little bit more on that, so you're talking about probably using agents on your website directly.Natalia Ball (19:35):It's about we are very good about marketing to people. We have cracked the code on how do we talk to people. We have the best insights in pet care, so we know how to create compelling stories that humans will listen to, but we need to crack how to market to agents, how to market to the machine because they are going to be making a lot of decisions for us in the future, in the very near future. And that's what we're working on.Damian Fowler (20:05):You're talking about media buying specifically on the creative side of itNatalia Ball (20:12):Or the LLM. This is about how do you make your brands show up in searches that are being done on ai? This is how do you make your brands be the ones that get recommended to be bought? So for example, when you're on Cha G PT and you're asking Cha G pt, I got a new puppy, what brands should I buy for my puppy? We want our brands to be the first ones to be recommended if you are going to buy a gift, anything like that, we want our brands to show up and we want our brands to show up in good light. And so that's what we're trying to figure out and to win. There is a combination of how do you have the right content in the right places? How do you get the right third parties to talk about you in the right way? What are the media channels where you need to show up? How do you optimize your search? So it is a very complex way. We need to crack the algorithm basically.Damian Fowler (21:12):On that point, how do you ensure your marketing teams have the right capabilities for success?Natalia Ball (21:19):Well, that's a big priority for me as CGO is one of my main jobs is to make sure that we're building capabilities for today and for the future. So in my team, we have a strong capabilities program where each and every one of the people on my team owns a capability and owns making sure that we get best in class content training and as well as the tools, because it's not only the knowledge, it's also the tools in order to do that. But the reality is that none of this works unless you are creating a culture of curiosity. And I really want to instill that in myself and in my teams because the industry is changing so fast. The minute you think you have cracked something, there is a new challenge. And the only way to stay fresh, the only way to stay in line with what's happening is to be curious. Whenever you don't know anything, go and ask someone who knows, go and ask questions like really try to learn instead of fearing the change, be curious about the change, and that's the way that we will build future proof capabilities.Ilyse Liffreing (22:22):Beyond ai, how do you see the role of connected commerce in the pet industry? Are there any other channels, for instance, that you're testing out? I'm thinking of are you testing shopping ads on CTV or any of that?Natalia Ball (22:40):Connected commerce is extremely important for us in pet care. The reason for that is because this category is one of the highest engagement categories that there are out there. People are making decisions for living beings, and they need to do deep research in order to make those decisions because they have real consequences. And so people are very engaged in reading through rating and reviews, and connected commerce gives us an opportunity to connect better with pet parents in those moments that matter most. We also, when it comes to pet care, a lot of our products come in huge bags that are hard to carry. So actually the fact that the convenience of those bags getting delivered at home make so that digital commerce becomes really important in our category. And so what we're trying to is to really help consumers navigate the pet parent journey and moving from content to commerce in a seamless way so that they can make the best decisions for their pets and that we are helping them along the journey to make those decisions.Damian Fowler (23:46):Okay, here's another, what's one marketing rule? This campaign, the Caramelo campaign happily ignored.Natalia Ball (23:52):The one rule that we happily ignore is about keeping your distinctive memory structures consistent because pedigree has always had a golden retriever on its pack. But with the Caramel campaign, we thought that it would be hypocritical of us to feature a breed dog while we were championing a mixed breed dog. So for the first time ever in history, we changed our pack and we feature a caramel, and this made the news again. And this was a huge bold move that we made and that made the campaign even more authentic and more powerful.Ilyse Liffreing (24:28):Now we have a fun one for you. Personal one really. Are dogs better than cats when it comes to brand lift?Natalia Ball (24:36):Oh, when it comes to brand lift, well, actually both are great for brand Lift. We actually have studies that show that when you feature cats or dogs in advertising, attention significantly increases emotional connection, significantly increases. This is why you see a lot of brands that are not in the pet care space featuring cats and dogs. They are both fantastic. Cats are more powerful in meme culture, as you probably know. They are huge in meme culture. And then dogs are some of the biggest stars in social media today. Some of the biggest accounts on social media are dogs accounts. So we are lucky that we get to work in this beautiful category because people want to see dogs and cats. I myself have a dog. My dog's name is Bella. She's been with us for three years and she's great. But the more I work in this category, the more I'm falling in love with cats as well because they are so particular and so unique. So yeah, both are fantastic.Damian Fowler (25:45):And that's it for this edition of The Big Impression.Ilyse Liffreing (25:47):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (25:54):And remember,Natalia Ball (25:55):You can do good in the world, you can drive the business, and you can be creative.Damian Fowler (26:00):I'm Damian.Ilyse Liffreing (26:01):and I'm IlyseDamian Fowler (26:01):And we'll see you next time.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Radio is dead in 2026—not dying, DEAD. After spending millions on radio ads over 25 years, I'm exposing the 82% weekly reach scam and revealing a real client case study: $93K spent, 39% marketing cost, and why I pulled the plug completely. Learn where smart contractors are moving their ad dollars instead (OTT, CTV, digital) and stop lighting your budget on fire.

In this episode of Next in Media, I sit down live at the Kochava Summit in Sandpoint, Idaho, with Charles Manning, founder and CEO of Kochava. We go deep on one of the most pressing questions facing the industry right now: how profound is the shift to agentic advertising and AI-driven workflows? Charles argues it is not a decade-long evolution like programmatic was. It is breathtakingly faster, and the companies that understand how to use their first-party data as a competitive kernel, rather than leaking it to the walled gardens, are the ones that will come out ahead. He draws a compelling analogy: if programmatic changed the auction, AI is about to change the workflow.We also dig into Kochava's CTV journey, from its mobile app roots to building measurement tools adopted by LG, Samsung, Vizio, and Roku, and how the view-and-do combo between the TV screen and the mobile device is creating powerful new outcome-based measurement opportunities for brands. Charles breaks down what holding companies should fear (and fix), why the ad tech supply chain is due for serious consolidation, and why he predicts a wave of take-privates and roll-ups followed by a bonanza of public offerings over the next two years. He also introduces Station One, Kochava's integrative AI hub that acts like a Slack for AI workflows, designed to help teams transform how they work without giving up control of their data. Key Highlights:⚡ AI vs. Programmatic: Charles explains why the shift to agentic advertising is moving breathtakingly faster than programmatic did. While programmatic took over a decade to fully reshape the auction, AI is set to transform the entire workflow within the next 16 months.

TV isn't just for billion-dollar brands anymore. And if you still think it is, you're already behind. In this new mini-series brought to you by Tatari, Daniel sits down with Donna Lazaro (Senior Director of Brand Media at Gabb) and Anna O'Neill (Customer Success Team Lead, Platform at Tatari), to break down how modern brands are using linear and connected TV to drive real, measurable growth. From why Gabb added TV in 2023 to scale awareness and credibility, to treating TV like a performance channel instead of just a brand play, they unpack what TV actually looks like in 2026 and beyond. They dive into creative testing, halo impact across Meta and Google, measuring incrementality, scaling during moments like back-to-school and holiday, and why consistent brand presence wins long-term. If you're a marketer wondering whether TV is still out of reach (or how to make it measurable and performance-driven) this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at http://bit.ly/40kwEAQ Follow Donna: LinkedIn: https://www.linkedin.com/in/donna-lazaro-1a1173192/ Follow Anna: LinkedIn: https://www.linkedin.com/in/anna-oneil/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Dave's guest this week is Chris Riedy, CRO at Ibotta, where he's helping evolve promotions and offers into a true performance marketing engine for CPG brands.In this episode, Chris breaks down why great sales is really about problem-solving, trust, and empathy - not transactions. He shares how Ibotta has evolved from a consumer app into a platform that connects manufacturers, retailers, and shoppers in moments that change behavior.Dave and Chris also dig into what makes promotions incremental instead of subsidized, how creative and offers can travel across retail media and even into CTV, and why AI and machine learning are most powerful when they help marketers learn faster, not guess better.Connect with Chris on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

OverviewThe promise of digital advertising was precision: right message, right person, right time. No waste. But here's the uncomfortable truth, while we've been obsessing over hyper-targeting, consumer behaviour has already shifted without us. 90% of Canadians now consume CTV. Less than 50% still have cable. And 60% of their time is spent on the open web, not walled gardens.The question isn't whether CTV matters. It's whether we're measuring it correctly, or optimizing ourselves into invisibility.About Vince is the Head of DSP Sales at Yahoo Canada, where he works closely with the country's top agencies and brands to achieve their marketing goals through Yahoo's advanced programmatic advertising platform. A 25+ year advertising veteran, Vince has deep expertise in programmatic, CTV, and data-driven media. He previously launched AdTheorent in the Canadian market and is an active voice in the Canadian digital advertising community through IAB Canada.LinkedIn: linkedin.com/in/vincesimoneTimestamps00:00 - Intro - The unification challenge for marketers01:25 - Guest intro - Vince Simone, Yahoo02:32 - What's different about this moment in CTV04:05 - The evolution of CTV data - from freebie to foundational06:04 - TV is now just "video" - the pipe goes everywhere08:01 - Programmatic as the unifier - Samba partnership10:01 - The cost waterfall problem - fraud, duplication, inefficiency12:17 - What people misunderstand about DSPs (it's decisioning, not bidding)13:37 - Buzzword that needs to die: "Hyper-target"15:22 - The promise of digital vs. the reality of reach17:05 - Reverse engineering the customer journey18:52 - Is CTV actually about scale, not precision?20:21 - The persona trap - seeing people as fractions of themselves24:23 - Suppression lists vs. over-engineered targeting29:07 - Consistency as the multiplier across linear, CTV, digital31:18 - Dynamic creative optimization vs. many cuts34:00 - The 60/40 split - CTV in no man's land37:15 - The one metric to stop obsessing about: Last click39:07 - How the best marketers layer MMMs, lift studies, and last click42:10 - The "remove the logo" test for distinctiveness44:22 - Over-optimizing before campaigns settle46:00 - Dashboard updates vs. business data timing46:56 - What excites Vince: AI agents, Netflix inventory, unified systems49:20 - Where to find VinceShow LinksSleeping Barber Podcast: 8 Fundamentals of Effective Marketing https://www.youtube.com/watch?v=RlJVEd9YXag&list=PL8Dcu1vikGN38ABGV4iuRQV1GmaAMvUSQ&index=1Yahoo DSP: https://www.yahooinc.com/our-solutionsIAB Data Label: https://iabtechlab.com/press-releases/iab-tech-lab-finalizes-data-transparency-standard-compliance-program-to-advance-data-collection-best-practicesANA Programmatic Transparency Benchmark https://www.ana.net/content/show/id/pr-2025-08-programmatictrans

If you've ever wondered why “offline” marketing is suddenly one of the most trackable parts of the modern growth stack, this episode is for you. I'm joined by Grant Durando (Right Side Up), the agency partner who first got me into podcast marketing and taught me how the audio ecosystem actually works, from attribution to execution to scaling beyond Meta.In this conversation, we get practical about what's changing in 2026 growth marketing: how podcast, radio, and streaming audio are evolving with better measurement, why AI-generated ad creative is getting devalued by consumers, and why more brands are now matching or exceeding Meta spend with podcasts. Grant breaks down concepts like spike-level analysis, how radio attribution is becoming more measurable, and why “opt-in” environments (like podcasts) create a different kind of trust than algorithm-fed feeds.Grant DurandoYou'll learn:00:00 Intro & Grant Durando Background05:11 Why “Offline” Marketing Is No Longer Unmeasurable06:04 Bringing Podcasts Into MMM & Attribution Models07:19 How Radio Finally Became Trackable09:44 Spike-Level Attribution Explained (Radio & Audio)11:06 Where AI Helps in Marketing Ops (And Where It Doesn't)16:26 Why Bottom-Funnel Tactics Are Losing Impact17:46 The Shift to Podcasts as Top-Funnel Trust Channels20:22 Why Podcast Ads Feel Like Support, Not Interruption24:26 Opt-In Media vs Algorithmic Feeds (Meta, TV, CTV)26:02 Hyper-Personalized Audio Ads & AI-Powered Audio Targeting28:04 What's Changed Most in Offline Marketing Over Time29:13 How to Work With Grant & Right Side Up30:01 Why Right Side Up's Consulting Model Is Different30:48 Final Thoughts & Closing Reflections

CTV’s Andrew Johnson; CTV News Public Safety Analyst Chris Lewis; CTV News Chief Anchor and Senior News Editor Omar Sachedina; Conservative MP Bob Zimmer, Interim NDP Leader Don Davies; and Green Party Leader Elizabeth May.

Jann Arden welcomes back friend of the show (and friend in real life), Cynthia Loyst, co-host of CTV's The Social, a renowned author and sex educator ahead of Valentine's Day! They discuss the importance of female friendships, attachment styles, the dynamics of relationships, the emerging trend of living apart, and how to prioritize pleasure and desire. Cynthia shares insights on navigating desire and burnout in long-term relationships, the pressures surrounding Valentine's Day, and the importance of understanding love languages in relationships. More About Cynthia Loyst: Cynthia Loyst is a National Bestselling Author, Producer, Television Host, and self-described “Professional Sensualist.”  She is also the creator of FindYourPleasure.com, a popular online destination that celebrates decadence, indulgence and pure, unadulterated joy.  Throughout her award-winning career, Cynthia has become one of Canada's most recognized and respected TV personalities and producers.  Co-hosting CTV's most watched  daytime talk show, The Social, Cynthia shares her fresh and genuine views to help people learn to appreciate life and all the pleasures it brings.   Cynthia also hosts a fan-favourite podcast with Josie Dye called Cynthia and Josie's Unmentionables, where they discuss the delicious, messy and sexy topics that we all have questions about, but are afraid to ask. Cynthia is also a sought-after public speaker and relationship advice columnist. She has contributed to the likes of Elle Canada, Working Mother Magazine, and more.   Website:  www.findyourpleasure.com www.cynthiaandjosie.com   Resources: https://findyourpleasure.com/mapping-your-pleasure/ https://www.simonandschuster.ca/books/Come-As-You-Are-Revised-and-Updated/Emily-Nagoski/9781982165314  https://thework.com/2017/10/four-liberating-questions/  #ASKJANN - want some life advice from Jann? Send in a story with a DM or on our website. Leave us a voicenote! ⁠⁠www.jannardenpod.com/voicemail/⁠⁠⁠ Get access to bonus content and more on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/JannArdenPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.jannardenpod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/jannardenpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/jannardenpod Chapters (00:00) Introduction to Cynthia Loyst (02:24) The Importance of Female Friendships (05:04) Understanding Attachment Styles (10:06) Navigating Relationships and Personal Growth (14:00) The Role of Timing in Relationships (19:44) Living Apart Together: A New Relationship Model (24:45) Exploring Pleasure and Self-Care (28:44) Desire and Burnout in Long-Term Relationships (30:54) The Impact of 'Heated Rivalry' on Canadian Culture (32:51) Navigating Valentine's Day Pressures (39:28) Personal Love Languages and Meaningful Gestures (41:39) Rediscovering Intimacy and Longing in Relationships (45:12) Managing Anxiety Around Valentine's Day Expectations (45:58) Navigating Anxiety with Four Questions (47:58) The Nature of Worry and Its Impact (48:47) The Importance of Friendships in Relationships (50:12) Understanding Low Sex Drive in Relationships (53:05) Breaking Patterns from Parental Relationships (55:00) Voice Notes and Listener Engagement Learn more about your ad choices. Visit megaphone.fm/adchoices

Streaming now accounts for 47% of all TV viewing. Five of the top 10 most-streamed days ever happened in November 2025 alone. But TV isn't disappearing. It's just fragmented. This week, Elena, Angela, and Rob are joined by VP of Media Partnerships Nikki Erkkila to discuss the state of modern TV advertising. Together, they break down the biggest misconceptions about streaming versus linear TV, why hyper-targeting can actually limit growth, and how marketers should approach buying Connected TV without losing the power of broad reach. Topics covered: [04:00] How fragmented is the TV landscape really?[10:00] Why CTV feels familiar to digital marketers[16:00] The biggest mistake marketers make with CTV[21:00] Should you buy linear or streaming? (Hint: It's not either/or)[23:00] When is targeting worth the cost?[29:00] How creative strategies can differ in streaming versus linear To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Nielson Report: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/2026 Awful Announcing Article: https://awfulannouncing.com/streaming/strange-state-sports-fast-tv-tubi.html Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Recorded live at NRF 2026: Retail's Big Show, The RETHINK Retail Podcast features Fritz Finlay, Head of Production at RETHINK Retail, in conversation with Will Burghes, Head of Professional Services at Rockerbox & DoubleVerify. The discussion focuses on how retail media measurement is evolving as brands and retailers move beyond impressions and clicks toward outcome-based metrics that matter to the business. Key insights from the episode include: - Why impressions and clicks are no longer enough for measuring retail media success - How retailers and brands are shifting toward revenue, incrementality, and ROAS - The role of verification, fraud prevention, and brand suitability as table stakes - How retail media networks, CTV, and walled gardens should be measured - Where AI fits into the future of advertising measurement, and where human judgment still matters With retail media networks growing rapidly, this episode breaks down what “good measurement” actually looks like in 2026 and how retailers can prioritize smarter budget decisions without waiting for perfect data.

Episode 587 of the Sports Media Podcast with Richard Deitsch features Chris Cuthbert, the lead play-by-play voice for Sportsnet's coverage of the NHL. Cuthbert and Mike Johnson will call the men's Olympic hockey tournament for CBC. In this podcast Cuthbert discusses his preparation for calling the Olympic hockey tournament; how he navigates the game schedule; why having the NHL players back makes this tournament much different than anything else; learning about the non-Canada and U.S. rosters; the navigation of calling the Olympic hockey tournament while significant issues exist politically between Canada and the United States; calling games in the afternoon local time; calling Sidney Crosby's “golden goal” for CTV from the Vancouver 2010 Olympic Winter Games; the prospect of 20 million North American viewers watching a Canada-U.S. final; why he thinks someone other than Canada or the U.S. might win the tournament and much more. You can subscribe to this podcast on Apple Podcasts, Spotify and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Part 2: Dr. Phil sits down with Roshin and Tyler, whose extraordinary true story has captivated millions online. At just 13 years old, Roshin fled an abusive home to survive. Unbeknownst to her, a police officer named Tyler was part of the search team that night. Fifteen years later, they reconnected while working together at the sheriff's department, fell in love, and got engaged. In this powerful episode, they reveal the harrowing details of Roshin's escape, her struggles in foster care, and the incredible twist of fate that brought them together, proving that hope and healing are possible even after the darkest chapters.Thank you to our sponsors:NMLS 182334, https://nmlsconsumeraccess.org APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 888-841-1319, for details about credit costs and terms. Or https://americanfinancing.net/PhilChapter: Don't wait! If you're on Medicare or will be soon, reach out to Chapter. Call: (352)-845-0659 or go to https://askchapter.org/ to learn about your Medicare options and get help finding ways to save money.Watch Dr. Phil on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639Google Play: https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Phil sits down with Roshin and Tyler, whose extraordinary true story has captivated millions online. At just 13 years old, Roshin fled an abusive home to survive. Unbeknownst to her, a police officer named Tyler was part of the search team that night. Fifteen years later, they reconnected while working together at the sheriff's department, fell in love, and got engaged. In this powerful episode, they reveal the harrowing details of Roshin's escape, her struggles in foster care, and the incredible twist of fate that brought them together,proving that hope and healing are possible even after the darkest chapters.Thank you to our sponsors:NMLS 182334, https://nmlsconsumeraccess.org APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 888-841-1319, for details about credit costs and terms. Or https://americanfinancing.net/Phil Chapter: Don't wait! If you're on Medicare or will be soon, reach out to Chapter. Call: (352)-845-0659 or go to https://askchapter.org/ to learn about your Medicare options and get help finding ways to save money.Watch Dr. Phil on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639Google Play: https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Part 2: In September 2020 in Westlake Village, California, a speeding SUV struck and killed two young brothers in a crosswalk. The driver Rebecca Grossman claims it was a tragic accident, but she was found guilty of two counts of murder and sentenced to 15 years to life. Now her husband speaks out, sharing her remorse, regrets, and what they say is her truth. Thank you to our sponsors:NMLS 182334, https://nmlsconsumeraccess.org APR for rates in the 5s start at 6.196% for well qualified borrowers. Call 888-841-1319, for details about credit costs and terms. Or https://americanfinancing.net/PhilChapter: Don't wait! If you're on Medicare or will be soon, reach out to Chapter. Call: (352)-845-0659 or go to https://askchapter.org/ to learn about your Medicare options and get help finding ways to save money.Watch Dr. Phil on Linear (Subscriptions needed):Spectrum/Charter - https://www.spectrum.com/cable-tv/channel-lineup (Search for Envoy TV; Channel may vary by location)Frndly TV - https://watch.frndlytv.com/channel/live/envoy_tvFAST (No subscriptions needed):SamsungTV Plus - Channel 2977 or found in the category Lifestyle & Pop CultureLocal Now - Download the app on your CTV or stream via Web https://localnow.com/channels/envoy-fastVIDAA on Hisense TV's:Watch on Hisense TV's with VIDAA OS or download the VIDAA App:IOS: https://apps.apple.com/gb/app/vidaa/id1526408639 https://play.google.com/store/apps/details?id=com.universal.remote.multi&hl=en_USSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.