Podcasts about CTV

On today's podcast episode, we discuss the battle between linear TV and CTV, one mobile device metric that is going down, and a surprising finding about which age group uses YouTube the most. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-btn-prime-time-screen-time-how-our-attention-shifting   © 2025 EMARKETER Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform's global reach. Cint's attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.  

Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio. 

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Jeremy discusses his Miami Bitcoin office, building a staking platform directly into Bitcoin client, redesigning Bitcoin script entirely, CTV endorsement process, and why Bitcoin should make users feel dramatically more free on the day they start using it.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comJeremy Rubin joins us to talk about his secretive Miami Bitcoin office building Polybeam bridge and a Bitcoin staking platform, his controversial ideas for redesigning Bitcoin script entirely using RISC-V instead of the current "crappy programming language," his CTV endorsement process and why CAT proposals fell short, plus his theory on optimal soft fork activation timing to avoid holidays and summer vacations.Subscribe to the newsletter! https://newsletter.blockspacemedia.comNotes:• Building Bitcoin staking platform into core client• Polybeam bridge connects Bitcoin to StarkNet• CTV endorsement process received few submissions• Recommends 10 megabytes memory for new script• Early November best time for soft fork activation• In-person work more effective than remoteTimestamps:00:00 Start01:39 Working from home03:10 Jeremy's secret project04:17 Polybeam05:28 Char & Bitcoin staking07:11 Staking within the client09:58 Whiteboarding at OP_NEXT11:47 64 byte transactions28:49 Drama & Kanye30:52 CTV36:54 Softfork activation (the human version)45:21 Best day of life-

First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the open web: what consumers want, what advertisers want, and websites vs CTV, audio, and DOOH.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Science communicator and bat expert Dan Riskin talks to Andrew Carter every Wednesday at 8:20.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry. Takeaways Giuseppe La Rocca's journey reflects the importance of hard work and adaptability. Building relationships and learning from mentors is crucial in career development. Understanding customer needs is key to successful enterprise partnerships. Mid-market clients often face high stakes in their advertising campaigns. The convergence of AdTech and MarTech is shaping the future of digital advertising. AI is becoming essential for improving programmatic trading efficiency. Live sports are transitioning to CTV, presenting new opportunities and challenges. Positivity and gratitude are vital for sustaining a career in ad tech. The ad tech industry is undergoing significant changes, but innovation remains strong. Collaboration and cross-functional teamwork are essential for addressing enterprise challenges. Chapters 00:00 Introduction to Giuseppe La Rocca and His Journey 05:52 Transitioning to Enterprise Partnerships at StackAdapt 12:13 Understanding Mid-Market vs. Enterprise Clients 18:11 The Future of StackAdapt and Industry Trends 24:07 The Importance of Positivity in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where CTV is headed—and what challenges remain. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Pattie Lovett-Reid and Toonie Tuesday can be heard every Tuesday morning at 8:20 on The Andrew Carter Morning Show.

Listen to guest host Tim Powers full conversation with John Boscariol, Lawyer And Leader, International Trade And Investment Law Group on what this deal signals for the relationship between Canada and the U.S. On today's show: Tim is joined by Vassy Kapelos, CTV’s chief political correspondent on the latest from the G7 summit. Professor Elliot Tepper, International relations specialist at Carleton University joins guest host Tim Powers to discuss the escalating conflict between Israel and Iran. Carmi Levy, Tech journalist and analyst joins guest host Tim Powers to discuss how a joint investigation from Canada and U.K. says 23andMe failed to protect user data. The Daily Debrief Panel with Sharan Kaur, Jeff Rutledge, and Shachi Kurl. Tim is joined by TSN reporter Mark Masters to discuss game 6 between the Edmonton Oilers and Florida Panthers. Cindy Woodhouse, National chief of the assembly of first nations joins guest host Tim Powers to discuss the importance of hearing from indigenous groups before passing Bill C-5.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

In this episode of The Refresh News, host Kait unpacks a headline-heavy week across the advertising industry, setting the stage for big Cannes conversations. From Warner Bros. Discovery's strategic split to Mark Read's departure from WPP, and a flurry of pre-Cannes product rollouts, this episode highlights how the future of media, agency relevance, and AI-powered innovation are all colliding in real time.  - Warner Bros. Discovery will divide into two focused businesses—Streaming & Studios vs. Global Networks—with cable taking on the debt burden as the company bets fully on streaming.  -WPP CEO Mark Read is stepping down amid pressure and stock declines, with the holding company finally embracing an ad tech and AI-first future years later than needed.  -WPP's recent moves—acquiring InfoSum, consolidating under WPP Media, and investing in AI—mark a delayed but necessary transformation for agency survival.  -Multiple vendors including FreeWheel, Mediaocean, The Trade Desk, and Basis Technologies announced major product innovations focused on CTV, retail media, AI, and data integration ahead of Cannes.  -The episode emphasizes that agencies must evolve from service vendors to tech-powered solutions providers or risk becoming irrelevant in a self-serve media world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lianne Phillipson is a registered nutritionist, author and host of Eat This. She spoke to Andrew Carter about getting enough vegetables in your diet on National Eat Your Vegetables Day.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Welcome back to The Gwart Show! Today, Bitcoiner Post Capone joins us to talk about the risks of OP_CAT activation, MEV extraction concerns on Bitcoin, how increased expressivity could lead to mining centralization, the promise of scaling solutions like Arc and Spark, and why constrained covenants like CTV might be a better path forward than unlimited expressivity. Subscribe to the newsletter! https://newsletter.blockspacemedia.com Timestamps: 00:00 Start 00:27 Who is Post Capone? 03:05 OP_CAT 07:11 Erosion of MEV 11:29 Expressivity of OP_CAT 20:56 Execution on L2 23:33 Elipsis Labs 24:33 OP_CAT vs CTV 28:20 What should be on Bitcoin? 35:32 Stablecoin Maxi 38:42 Programmatic lending contracts 40:30 Ark 44:14 BitVM 47:02 Scaling solution adoption 50:07 Oden.fun54:12 Rollups The Gwart Show is sponsored by Ellipsis Labs, which is building Atlas, a blockchain for verifiable finance. Ellipsis Labs is known for Phoenix, an on-chain orderbook DEX with over $50 billion in unincentivized volume. They are a top crypto team. Ellipsis Labs is hiring engineers passionate about crypto and finance for Atlas. Learn more and apply on Twitter at @Ellipsis_Labs. Check out Atlas at @atlasxyz. Learn more about your ad choices. Visit megaphone.fm/adchoices

For the Record continues to get record downloads as the popular podcast probes into interesting New West issues that are making national headlines this week!That's right, the National Post, City News, CKNW and a range of high profile social media platforms were covering the controversy regarding the removal of New West's crown logo. Out with the crown, in with the tugboat. So far, the public reaction has been decidedly negative, but Community First doesn't appear willing to back down. In fact, they're doubling down! Listen to a province-wide interview Mike Smyth featured which focused on the logo controversy. Callers to the show had a few pointed comments to make about the Royal City's mayor and his commitment to dump the crown. You're out of order!! Next up is an exclusive interview with School District #40 Trustee Kathleen Carlsen. She speaks about her recent advocacy to raise the plight of New Westminster students and teachers forced to learn in overheating portables. Carlsen was featured on CTV, Global and City News this week. Her opinion piece co-authored with Trustee Danielle Connelly was prominently featured in the Vancouver Sun. We also share an excerpt of an interview Trustee Connelly did with AM 730 host Jill Bennett. She too is speaking about concerns regarding a lack of school capacity and the impacts it's having on students, teachers and their parents. It's official! Now that Council has passed a motion introduced by Coun. Paul Minhas, the month of April will forevermore be designated as Sikh Heritage Month. Minhas speaks about what motivated him to initiate the motion and what it means to the local Sikh community in New West. The podcast wraps up with a tribute to King Charles who recently delivered the Speech from the Throne at the invitation of Prime Minister Carney. If you enjoy the podcast be sure to encourage your friends and family to listen every week and to follow us!FTR is available on all major platforms including Spotify, Apple Podcasts, and Amazon.

Canada's Minister of National Defence David McGuinty joins Althia to discuss increases to the country's defense budget and what the relationship looks like with the U.S. going forward. Their conversation follows  Prime Minister Mark Carney's announcement this week that Canada will greatly increase military spending to 2 per cent of GDP just as NATO allies get together later this month to discuss  raising the bar to 5 per cent.  We also speak to industry experts about just how integrated the Canadian and American militaries are, and what it would mean to become less reliant on the U.S. In this episode: Minister of National Defence David McGuinty; Centre for International Governance Innovation's visiting executive and former National Defence director general Raquel Garbers, University of Ottawa associate professor and former bureaucrat Peter Jones; Canadian Global Affairs Institute President and CEO David Perry. Hosted by Althia Raj. This episode of “It's Political” was produced by Kevin Sexton and Althia Raj. Matt Hearn is our sound engineer. Our theme music is by Isaac Joel. Some of the audio clips this week were sourced from CPAC, CBC, Canadian Press Gallery, C-SPAN, CNN, CTV, CBS, BBC and NATO News.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Guest host Tim Powers is joined by CTV's Jeremie Charron with details on the concerns from Sikh activists and the political balancing act between inviting Modi and working with India versus the concerns against it. On today's show: Adam van Koeverden, Secretary of State for Sport and MP for Burlington North – Milton West, on how the new Carney government will approach sport and his new role Sayward Montague, Director of Advocacy at the National Association of Federal Retirees and co-chair of the Women Veterans Research and Engagement Network (WREN), on calls to mark June 12 as a Day of Advocacy for Women Veterans Talk Science to Me with Dan Riskin The Daily Debrief Panel with Robert Benzie, Queen’s Park Bureau Chief for the Toronto Star; Mike Le Couteur, Senior Political Correspondent, CTV National News Donal Gill, Assistant Professor in Canadian Politics, Concordia University, on the significance of Michael Sabia being brought in as PM Carney's new head of the public service Mark Masters, Sports Reporter, TSN , tees up game 4 of Edmonton Oilers vs. Florida Panthers in the Stanley Cup Finals

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Next in Media spoke with Dr. Mark Grether SVP & General Manager, PayPal Ads, on why he thinks the company's 'transaction graph' may be even more powerful than some retailers' data for advertising, and why there's nothing to worry about with a company that has so many people's banking information to use that data for ad targeting. 

Send us a textIn this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.Arthur pulls back the curtain on why CTV (connected TV) advertising isn't just for big brands anymore, and how teams with modest budgets can now launch high-impact TV campaigns that are trackable, targeted, and ridiculously easy to set up — no agency required.Whether you're trying to sell more tickets, build brand awareness, or just find a new way to get in front of fans, this episode shows how streaming TV can (finally) be part of your playbook.✅ Top Takeaways:TV Ads Are Now Self-Serve: No contracts, no reps — just launch like you would a Meta ad.Start with Warm Audiences: Use Vibe's pixel or upload your CRM list for retargeting.TV That Performs: Streaming campaigns have shown better ROAS than Meta or Snapchat in many cases.Minimum Budget to Start: 3x your average order value per day, for at least 2 weeks.Keep Your Creative Sharp: 30-second ads work best — and sound matters more than you think.Skip the Freebies: Every impression is trackable, and every dollar can be measured.

Jesse Alouf, CMO of Tire Agent, joins Will Laurenson to explore how he's scaling a “need” product business with practical innovation. From targeting everyday drivers—not gearheads—to using AI for real impact (not chatbots), Jesse shares how Tire Agent simplifies tire buying while growing fast. He discusses building spend optimisation models, creating Spanish-language video content, and tackling upper-funnel growth via CTV and audio. If you're tired of AI hype and want real strategies for e-commerce growth, this episode is full of actionable takeaways from someone who blends sharp insight with grounded execution.

Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap.

Vortex returns to discuss Bitcoin's future, soft fork upgrades like CTV, the dangers of cult personalities, and why Bitcoin development must continue despite political resistance in this technical deep dive.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comVortex joins us to talk about Bitcoin's unfinished evolution, the critical need for soft fork upgrades like CTV and check sig from stack, parallels between Roger Ver and Michael Saylor's influence, lessons from the block size war, and why technical development can't stop despite growing political resistance within the Bitcoin community.Subscribe to the newsletter! https://newsletter.blockspacemedia.com**Notes:**• Bitcoin at $110,000 feels eerily casual in 2025• CTV has $500k+ bug bounty with no exploits found• Only 3-5% of global population has used Bitcoin• Next cycle could see $2M+ Bitcoin price target• ETFs defined this cycle; governments next• Lightning needs upgrades for high-fee environmentsTimestamps:00:00 Start01:20 The RETURN of Vortex03:47 Blocksize War vs Now08:41 Roger Ver & Micheal Saylor14:56 Why not big blocks?19:38 UASF (user activated soft fork)20:47 CTV + CSFS24:49 Current state of Bitcoin31:50 Protecting your psyche-

In this episode of The Current Podcast, we're joined by Rob Bradley, SVP of digital revenue, strategy and operations at CNN International Commercial. He shares how CNN has evolved far beyond its broadcast roots — and how it's now helping brands tell more impactful stories across everything from connected TV (CTV) and free ad-supported television (FAST) channels to TikTok and LinkedIn. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Current Podcast.Ilyse Liffreing (00:09):This week we're thrilled to be joined by Rob Bradley, the senior vice rresident of Digital Revenue Strategy and Operations at CNN International Commercial.Damian Fowler (00:18):Now, Rob has played a key role in CNN's evolution over the last 10 years from a broadcast powerhouse into a cutting edge digital platformIlyse Liffreing (00:26):That includes launchpad, CNN's AI powered advertising tool that's been driving smarter, more targeted campaigns for nearly a decadeDamian Fowler (00:35):From global banks to tech giants like Samsung and even government launchpad has helped brands show up on CNN's platform in ways that are both innovative and effective.Ilyse Liffreing (00:45):So in this episode we'll explore that journey, how launchpad got its start, what it's become today, and how CNN is helping advertisers navigate a complex digital world using deep audience insights and data at scale.Damian Fowler (01:00):So let's get into it. So Rob, let's start by talking about Launchpad. Not everyone's familiar with it, but it's been designed to help brands market themselves to CNN's audience. So I know it's eight years old. Can you talk about the tool and how it's evolved to this point?Rob Bradley (01:19):Yeah, I mean, to take a step, media companies and news brands today need to be so much more than just a platform where someone can serve a traditional ad to reach an audience. Of course we do that and embrace that, but our audience exists in a multitude of different environments. Now, of course, o and O, which can be TV to digital assets, websites, but of course Fast and CTV now. And of course they're all across social, which means that when we're working with brands today, we need to have tools that enable us to reach audiences in all of those environments. Essentially our clients expect that from us. So we have to innovate to be in those places. And also of course, by utilizing areas our audiences exist in today such as social, it means we get a broader reach. So we try and of course a lot of brands are nervous about social, and of course we do compete somewhat, but I like to flip it on its head and think about how can we use audiences on off platform environments to our advantage?(02:16):So launchpad essentially is a good example of that. It's an in-house social media agency, essentially utilizes latest talent. I would say. I think people do come first that really understand the latest technology to help us understand our audiences both on and off platform. That did launch really just reaching audiences in places like Facebook, but now it's across all the meta platforms, YouTube, LinkedIn, TikTok, and more. And over the years that team, through utilizing technology, have automated processes. We understand sentiment of what people are consuming, how they feel against our content that we distribute both on and off platform. And then we use those insights to indeed empower the next piece of creative, let's say. And it feeds into our brand studio, which is called CNN Create, which actually touches about 70% of our campaigns now. So it's all about the way we go to market is really about selling stories and content and then utilizing the impressions and volume of scale we have around that in a smart way.Ilyse Liffreing (03:15):And today, CNN Parent Company, Warner Brothers Discovery has only massively grown since the launch of launchpad and has so many touchpoint and audience insights. You have the entirety of the Harry Potter world and DC comments to seen in news. How do you make sense then of all that data and how does it come together to benefit a launchpad campaign?Rob Bradley (03:41):So first of all, I'd say there's still a job to do and an opportunity of gathering all that together because there's so many touch points that both can power the marketing of movies that say as well as the targeting of campaigns. And those targeting of campaigns can of course be owned and operated environment. So again, we can push audience insights into social platforms to target through tools like launchpad, but ultimately by understanding who our audiences are means that we can do three things. We launched a product called WBD AIM basically, which was actually born out of CNN, used to be CNN aim, and it stands for Audience Insight Measurement. And really it means that of course we talk about targeting quite a lot, that's where the rubber meets the road. But really as a severe successful media company today, you need to go to market with insight led sales.(04:29):So use that data to inform sales to the clients, proving upfront why you've got the right audience and why they should trust you. And then of course there's the targeting the audience piece, and then there's the measurement of proving what you have done has worked. And so that aim piece all comes together as one kind of data play. And where we have had success of bringing that together so far internationally is CNN Eurosport D plus in the UK and TNT Sport in the UK now exists in one platform. And also of course that's really good for programmatic as well. We can push those audience insights, put them into the marketplace and enable brands to buy programmatically against that. So very much in the programmatic space, we're aiming at the more premium PG programmatic direct marketplace.Damian Fowler (05:16):Can I just ask you off the back of that, do you see news as part of that whole package or it's not a sort of siloed separate piece of what you are offering?Rob Bradley (05:27):Yeah, that's a really good question. I think if you are a brand that wants an engaged audience and you want to be part of a conversation that's happening today or drive a conversation, news obviously makes sense. But of course I wonder if this is where you're going. News environments are challenged at the moment in some respect. There is a prevalence of I think, unfair news avoidance in the industry, particularly with very blunt keyword block lists that are being used, which is pretty well covered in the press and that is a major challenge. However, sports has a similar issue, right? Because words like shoot and shot and attack are used all the time just as though are news. So actually sometimes if people think of news straightaway, but there's a broader issue with that. And the reason why I mention that because actually news and sports is both live, it's what's happening today, it's audiences certainly where we sell it can be sports enthusiasts across both platforms at the broader end, it can be business decision makers, it can be C-suites, it can be high net worths bringing those audiences and ultimately linking it to what WBD has an abundance of is very premium, very trusted, very brand suitable environments you could say.(06:39):And that marketplace of WBD and WBD Connect is the programmatic marketplace will keep growing.Ilyse Liffreing (06:47):Now you talked about how your bridging basically social to programmatic. Have you seen one success in that so far and interest from the brands you've been working with?Rob Bradley (07:00):I think it's basically it was quite an early adopter of programmatic in the belief that it enables the human led work media owners to grow. And that has been proven in embrace technology to do what it does well, highly scaled targeted impressions that started on the website that say ever increasing on CTV and FAST for us, joining all that together, putting our own data into those environments, trying to work at the premium end of it so that we get the yield up and really embracing the technology to do that married with what only we can do best, which is linking directly with a brand, understanding a brand on their agency. In many markets we go brand direct though really understanding what their challenges are and what stories they've got to tell. And then coming up with this multi-platform strategy that can include programmatic maybe at the mid funnel or the performance end, but also linking it to a full multi-platform strategy, which may include CTV, fast Web and tv. And actually 80% of our direct campaigns include all of those platforms and include that social piece. And I think the reason why I've sort of spoken about social in is I think people often wonder about how we can utilize it to make money, but actually it's a really important part of our business where we're kind of using the best of what programmatic can offer, the best of what social can offer and then the best of storytelling.Ilyse Liffreing (08:27):Yeah, perhaps I would love to hear about a brand that perhaps you guys have been working with and how you are really measuring that success. I'm curious if any platform or audience perhaps outperformed your expectations.Rob Bradley (08:43):Sure. Well, I spoke about linking CNN storytelling that could have social impact in some way or drive conversations or change opinions. And that is when we have a really strong partnership with the brand, that's what we do for them. Really it's about how can we change perhaps a view or input a view into someone's mind that they may not have had about a brand based on facts or something that brand is really genuinely doing to try and make the world a better place beyond just perhaps selling a product. So CNN Embarks on a really bold program with Samsung recently, it was exactly a campaign that I said truly multi-platform include tv, digital, social, so use launchpad for off platform distribution and it really highlighted how Samsung technologies are being used to make the world a better place. Everything from the way they t trawl the ocean to dig up fishing nets and some of those fishing net parts are used in their mobile phones to a great story around how their TVs add access for the heart of hearing where we had a gentleman that was on stage with Beyonce who was doing sign language while she was performing, who went viral because he's an incredible character that really can literally make you hear the song using his hands.(09:54):It's amazing with hisIlyse Liffreing (09:55):MovementsRob Bradley (09:55):And he uses a Samsung TV at home, he feels it gives him what he needs considering that his hard of hearing challenges. So all those stories, it does involve a product, but really it's about a person, a human led story. We know that human led stories cut through a cluttered internet more particularly if they have some sort of emotional response that they offer, I can make you sad, happy, and ultimately the goal was to shift opinions about that brand. So looking at the data that we have, but 81% agreed that seeing the branded content that Samsung made made them think they were a more socially responsible company. 86% agreed that the branded content salt told them something about Samsung they didn't know before. And 84% agreed that branded content showed the value of Samsung as being more attention grabbing. So there's those hearts and minds movements that these campaigns at the brand's level kind of goals that they have. And that's really what we did with this campaign.Damian Fowler (10:53):That was great. Yeah, that's an interesting convergence of values and emotion and storytelling, but if we could sort of maybe look at some of the takeaways from the Launch Bank campaign and then get bigger from there. How did you measure success? I know you just mentioned some metrics right there for Samsung specifically, but did any platform or audience outperform your expectations?Rob Bradley (11:19):Yeah, I think we try to be platform agnostic somewhat when it comes to what the campaign goals are. So take within social, if the campaign of course is reaching consumers, we're more likely to use meta talk environments, YouTube, however of course if the campaign is more skew towards as a business audience, LinkedIn is more increasingly used. So it's not necessarily that one platform surprises because we'd set up the campaign at the start to meet those specific goals of that campaign. And within Samsung of course this was a consumer campaign, so those consumer platforms to reach and actually for that, TikTok did provide, and I think it was one of the first times that they'd ever worked with TikTok with a media owner and they trusted us because of the relationship that we have to deliver that campaign on TikTok. So that did have for one of the first times we've used it, a really important play within our overall multi-platform strategy.Damian Fowler (12:15):You mentioned insight-led sales, that means you have a good view of audience segments. Could you talk a little bit more about that and how you think about audience and how you break it down? And then the second part of that I guess is was there any unexpected reaction or behavior response from campaigns from these different areas of viewership?Rob Bradley (12:39):Yeah, I think we've had to get really sophisticated with understanding audiences and I'm linking who our audiences with our content. It touches on something I was talking about previously when it comes to the changes around news and news avoidance and brand safety and brand suitability. But that doesn't mean that all politics content should be blocked, for example. So I suppose there's the traditional side that we have of understanding our audiences of, okay, this is someone that's interested in reading a lot of business articles around finance. And then we can layer in personal identifying data where we have it and define and target that audience. But now we also add a layer in, we built a tool called sam, which is a sentiment analysis moderator, which also now kicks out a positive and negative sentiment score on our articles. So we know that if an article is about a scientific breakthrough, for example, that's a cure for a disease that may have innovation, technology may be very positive, but actually the word disease might have been blocked if you're using a more blunt keyword list. So with our clients, they trust us to use SAM to use more positive and negative targets. So we layer the kind of contextual element as well as the data element, and that runs on pretty much every single one of our direct campaigns.Ilyse Liffreing (13:56):Very cool. It sounds like a use of AI right there, if I'm not mistaken.Rob Bradley (14:00):It's an interesting one because we've had it for about five years and it is AI is machine learning and the reason we built it is because it ultimately unlocks more impressions than perhaps some of the off the shelf tools do.Ilyse Liffreing (14:11):Very true. Because also you're not just selling content to, you're selling a sustainable digital business. Would you say is your North Star when balancing that audience trust with monetization being CNN is such as a storied publication and company with multiple digital touch points?Rob Bradley (14:38):Yeah, good question. I mean, first of all, CNN's a global brand that's built on trust. We have some of the world's greatest journalists here and in a world that's growing in myth and disinformation is vital for society that they can rely on a trusted voice and reputable news organizations like CN. So I suppose our North Star is to of course lead with that trust but then make sure that we're essential for customers every day. So there's this sort of trust, but then there's also a premium environment and experience and that kind of goes hand in hand with advertisers going back to that storytelling piece or even putting an ad in an environment that has news. Brands want to be in a trusted place, so we really need to make sure that we're premium and that we're trusted first and foremost. But then also we need to embrace new ways of driving revenue.(15:29):We can't just rely on advertising, which is why we're embracing this direct-to-consumer business model to succeed over long-term. Linear in TV is still really, really important as of course is web, but exploring new digital monetization models that complement all those revenue streams are really important. So look fast is one of them, and CTV audio is one of them. We have CNN underscored in the us, which is kind of product recommendations and review sites, so e-commerce and of course as mentioned, the subs business, this direct to consumer business we're building. So we have to kind disrupt ourselves and embrace that to build a sustainable future.Damian Fowler (16:10):Rob, your role is you work for CNN International. So you look at the big picture obviously, and this is about a big picture question here, it's global, but it's also personal. So how do you think about that interaction, building digital products and content that both may be relevant at scale but also have to have local impact?Rob Bradley (16:31):I'll give you a kind of recent example. We announced plans to launch some CNM weather as our first standalone digital lifestyle product very recently, the upfront over in the us. So it is about expanding our content beyond news. As I mentioned, we already have travel, business style and tech and all of these different areas, but essentially builds on what we're good at, which is best in class live coverage of what's happening. Immense resources dedicated on the ground locally in this instance can of course be weather reporting and visual storytelling around weather. It's a way for CNN to bring these major weather events. So it may happen locally, so relevant information locally, but also huge interest globally. Think about the LA fires as a mass audience around the world, but also allows just simultaneously up to date weather forecast to help consumers get up to speed of what's going on there each day. And that's just a good example of something we've launched recently that has that both local, national and global relevance.Damian Fowler (17:29):I think it's always been a staple of good local news. Talking about right here in the US right now, there's some challenges to public broadcasting and one of the things that they have are these local stations that inform people about local weather events and that's crucial, especially in the tornado belt for instance. So I think weather obviously is key. And it's interesting to hear you say that obviously this is a fast moving space, the digital commercial space. As you look ahead, what are the biggest opportunities you see for CNN to lead here in this space? I guess AI is one of those things, immersive content. What else are you thinking about?Rob Bradley (18:10):Well, the CNN synonymous with video led journalism. Ultimately we're a video company that started on cable and is now in all these platforms that are ever expanding. But really we obviously want to continue and focus on that legacy if you like. So expanding our current subscription offering in the fall, as you guys say over there, autumn, as we say across the pond in the uk, essentially the launch of a new streaming product that's due ultimately in the US then but will soon be rolled out internationally as well. Providing a individual one stop place where audiences can access our journalism, our original programming, they can choose from live channels, catch up on features, a video on demand, and it'll be on all platforms from mobile apps, CTV and the.com websites. And it's going to be part of a new subscription, which is called CNN's All Access subscription.(19:01):So an example of embracing streaming video led alongside the other channels. And of course embracing the fact that our audience exists on mobile vertical video has been a huge investment for us. It's what consumers want, we understand their behavioral patterns. So we've basically grown our vertical video capabilities across our platforms and will be a key pillar as we continue. I also think it's about fostering direct relationships with audience, which is something that social does really well. Actually. We've already established some of these areas. Take Anderson Cooper's All there is podcast, which is fantastic, it's around grief, but literally has led to thousands of voice notes and interactions. Ranson himself so much that he built. And we built an online grief community, which essentially is where you can hear voices and other stories of people respond to comments and stories of their own grief and there's a really engaged community around that. And then of course podcasts and audio exists in audio, but more and more they're being recorded. And actually if you look at all areas podcast as well as the assignment of Cornish and Chasing Life of Doug, Sanjay Gupta, they're all video now as well and available there. So I think you're going to see news brands like seeing and leaning into this kind of personality led kind of opportunities as well.Ilyse Liffreing (20:18):Yeah, that's really exciting. The streaming space has exploded, obviously. And I'm curious how CNN All Access is going to differentiate itself enough or stand on its own in order to get those subscribers.Rob Bradley (20:38):Yeah, it's not necessarily a part I manage directly to be honest, to be honest with you, but I say CNN, it goes into another something we spoke about previously, which is around the history of the brand, the legacy of the brand, the power of a brand, right? No one can deny that CNN is a brand that doesn't touch all corners of the world and it's still highly, highly relevant. And it's funny, when you look at sometimes when you use the word a legacy brand or traditional media, it's almost used in some sort of negative connotation. Stay with me. You asked me a question, I'm going in a different direction. But sometimes it's used in this kind of negative connotation. But if you look at other areas like Luxury UMES or Rolex Legacy has a value. Auto Rolls Royce technology, I would say even like IBM or Apple, even their legacy is important because that brand stands for something as it does for CNN.(21:42):So those brands also innovate and make sure they're relevant for today. And I'd say streaming is just an example as well as podcasts as well as what we're doing. Launching the weather app is an example of CNN disrupting itself, making sure it's relevant today, but as well, not giving up on that legacy of who we are because that brand stands for something. So how are we going to stand out is having some of the best journalists in the world having one of the biggest brands in the world and making sure that what we do is authentic, fact-driven and trust base.Damian Fowler (22:15):That's great. So we've got a few quick questions here to hit you with to close this out. So alright. First off, what brand or publisher is doing something unexpected that you admire?Rob Bradley (22:30):Arnold Schwarzenegger's Pump Club. What love that You should have seen my comms team face when I said I was going to say that he's a yes. Firstly, I know this is an audio recording or a video recording, I'm not, if you can see me, I'm not someone that is a bodybuilder, but I do really, oh, I dunno. I do really like Arnold Sch and actually his pump club. I use it for the emailers, but there is a podcast as well. He is got an emailer, he's utilizing an ever-growing medium, let's say, from sending out email news. He uses his personal brand to form a relationship with an audience, his heritage in fitness, the rise of emails, as I said. And he shares really valuable information to a defined audience. It's really fact driven, it's really science driven today, which proves we do read it. He was reading, basically sharing a study on potassium and the benefits of increasing your potassium intake and how it can have on the heart. So he's got lots of links to real studies. The commercial model does mean he's trying to sell you a few things along the way as well. But I find it interesting and I think it's a great use of someone using all these tools that are available today to connect with an audience.Ilyse Liffreing (23:52):Yeah, that's a fun one. I like that.Rob Bradley (23:54):I love that there's oneDamian Fowler (23:54):Guy who knows how to connect to an audience. It's Arnie.Rob Bradley (23:57):Yeah. And do you know what? I saw him in New York last time I was there and he was sitting two meters away from me for at least two hours. And I didn't have the guts to say hello, but I was happy just being in Arnie's presence.Ilyse Liffreing (24:10):Yeah, amazing. If you could fast forward five years, what would you want CNN's digital presence to feel like to a 25-year-old?Rob Bradley (24:23):I mean, look super relevant, both from a personal point of view to also giving that individual information they need to know or should know about what's happening in the world. I think you don't want it too personal so that people are in their record chambers that say it should be video led. And of course it should be accessible on the platforms that that person wants. It should be ubiquitous, but it also should be predominantly on owned and operated platforms. It's important that we continue to invest in the core. And I know we spoke about social work, important to invest in the course, it should be owned and operated platforms that CNN has predominantly.Damian Fowler (24:59):And finally, late night breaking news alerts or morning deep dive newsletters. What's your personal preference or should we say news ritual?Rob Bradley (25:10):It sounds like a question as a news kind of person I should think about all the time, but I've realized, I go so deep in the mornings. I'm like within 15 minutes I've checked obviously CNN, but I've probably checked BBC, the Guardian New York Times. I check Fox News to see how they're approaching a story and then I'll go into podcasts on the way to work and then I'll probably check things like The Economist and things like that to go deeper as I've got more time. So I kind of utilize everything and I go pretty deep, but it probably tails off towards the end of the day. I think I've had enough by the evening, and that's more when I want to chill out of a glass of wine and watch a movie. I have some nice food.Damian Fowler (25:52):So, what was your what take, what was your big impression from that conversation with Rob?Ilyse Liffreing (25:59):Yeah, my big impression was really how, and this isn't surprising from CNN, but how they lead with storytelling when it comes to their managed brand campaigns. I love the example that he gave was Samsung who found when they managed their campaign across multiple digital touchpoints, they found that the audience 86% agreed that branded content told them something new about Samsung that they didn't know before. And that's really powerful when you're a brand like Samsung.Damian Fowler (26:34):Yeah, I thought that was very telling and I think even more the idea that CNN is really looking at and audience reaction, not just in terms of its own content, but in terms of the branded content. I thought that was also very interesting when we asked him about campaigns that have kind of caught them by surprise. And that idea that CNN International had launched a campaign that was targeted specifically a young affluent demographic in the city of London. But actually when they looked at the backend and looked at the measurement, it was hitting beyond London, outside of London to empty nesters whose kids had already left home, which was a surprising insight, but also allowed him to pivot the campaign to target that group. So I think the idea of audience strategy, being nimble with audience strategy and the fact that the digital frame allows a brand like CN International to be much more nimble right now. I guess that's an interesting takeaway for me.Ilyse Liffreing (27:39):Also, it helps that you have the breadth of data that a company like Warner Brothers Discovery does have across its multiple properties.Damian Fowler (27:51):And that's it for this edition of The Current Podcast.Ilyse Liffreing (27:54):This series is produced by Molten Hart. The Current Podcast theme is by Love and caliber. The Current team includes Kat Vesce and Sydney Cairns.Damian Fowler (28:03):And remember,Rob Bradley (28:03):If you look at other areas like Luxury UMES or Rolex Legacy has a value Auto Rolls-Royce technology. I would say even like IBM or Apple, even their legacy is important because that brand stands for something as it does for CNN.Damian Fowler (28:21):I'm DamianIlyse Liffreing (28:21):And I'm Ilyse, and we'll see you next time.

The convergence of retail media and premium CTV content is reshaping how brands connect with consumers through data-driven, targeted advertising across trusted media platforms. And, we're talking about it all in the latest episode of The Garage. Join hosts Dan Masamino and Evan Hovorka as they sit down with Shawn Makhijani, SVP of Business Development and Strategy at NBCUniversal, to explore the fascinating and powerful intersection of retail media networks and premium television content, particularly through the lens of their strategic partnership.What You'll Learn: How premium content and engaged audiences drive advertising effectiveness, cutting across traditional and streaming platformsWhy partnerships between retail media networks and content providers require deep collaboration beyond simple programmatic connectionsThe importance of balancing ad load and frequency caps to respect viewer engagement while delivering resultsHow retail media brings closed-loop attribution and ROAS measurement to the CTV ecosystemWhy democratizing access to CTV advertising through self-service platforms is transforming the media landscapeHow localization and relevance in content delivery create stronger connections between brands and consumersThe parallel between trusted consumer brands and evergreen content in building lasting audience relationshipsWhy flexible transaction models (from full-service to self-service) are crucial for meeting diverse advertiser needsTune in to find out how democratizing access to premium content through self-service platforms is reshaping the advertising landscape.From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It's a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss. LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

AdTechGod is joined by Bari Bucci, Senior Director of Programmatic Partnerships at Warner Brothers Discovery. She shares her journey from the buy side to the sell side of advertising. She discusses the importance of relationships in her career, the value of asking questions, and how her experiences shape her insights into the streaming and CTV landscape. Bari emphasizes the growth potential in the industry and the need for continuous advancements in technology and inventory discoverability. Takeaways Bari Bucci transitioned from the buy side to the sell side of advertising. Building relationships is crucial for career success in ad tech. Asking questions is essential for learning and growth. Streaming and CTV are expected to continue growing significantly. Understanding inventory discoverability is vital for traders. Collaboration and knowledge sharing enhance professional development. The ad tech industry is evolving with advancements in technology. Packaging inventory effectively is important for attracting advertisers. Diversity in advertising verticals is increasing in the streaming space. Continuous learning and adaptation are key in the fast-paced ad tech environment. Chapters 00:00 Introduction to Bari Bucci and Her Journey 02:55 Transitioning from Buy Side to Sell Side 05:59 Building a Career Through Relationships 08:50 The Importance of Asking Questions 12:06 Bringing Buy Side Insights to Content Providers 14:56 The Future of Streaming and CTV 17:50 Industry Growth Amid Economic Challenges Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Pathmonk Presents as we chat with Barrett Cox, Director of Performance Marketing at Net32, an online dental supply marketplace revolutionizing the industry with transparent pricing. Barrett shares how Net32 serves dentists, from solo practitioners to group practices, by offering control and cost savings. Discover their growth strategies, including heavy SEO, a new podcast program, and channel diversification via CTV and Reddit. Learn about the critical role of website UX, testing velocity, and reducing friction for conversions. Barrett also offers insights on performance marketing and the importance of cross-functional education, providing actionable tips for marketers in competitive industries. Tune in now!

This week's #locationweekly episode features VDO.AIL rolls out interactive CTV ad format, Google rolls out "AI Mode" replacing its traditional search engine, DoorDash acquires both Deliveroo & SevenRooms for about $5B, LTK teams up with TV's “The Bachelor” to let fans shop the show's fashions. Tune in now!

Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis's unique geo-based approach to omnichannel media planning and measurement, how it delivers performance across hard-to-reach environments like iOS and CTV, and why traditional cookie-dependent strategies may fall short. Aaron also explains how Blis handles optimization, measurement through geo holdout groups, and compliance in a shifting regulatory landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's podcast episode, we discuss the potential of Amazon's new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here: https://www.emarketer.com/content/podcast-amazon-s-buy-me-smart-ctv-ads-could-drive-growth-tariffs-don-t-way-behind-numbers   © 2025 EMARKETER

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

Chuck E. Cheese's Melissa McLeanas joins hosts Damian Fowler and Ilyse Liffreing on The Current Podcast to discuss how Chuck E. Cheese is leveraging its iconic IP for the streaming era, what advertisers are excited about and more. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian FowlerIlyse Liffreing (00:01):And I'm Ilyse Liffreing,Damian Fowler (00:02):And welcome to this edition of The Current Podcast.Ilyse Liffreing (00:09):This week we're thrilled to be joined by Melissa McLeanas, Vice President of Global Media Licensing and Entertainment at Chuck E. Cheese.Damian Fowler (00:18):For people who grew up in the us, Chuck E. Cheese means childhood birthday parties. It's long been a go-to destination for pizza games and the giant mouse that knows every kid's name.Ilyse Liffreing (00:29):In short, it's a pop culture icon with over 500 worldwide venues. But under Melissa's leadership, the brand is leveling up by launching the CEC Media Network in partnership with programmatic platform future. Today,Damian Fowler (00:42):It's a big move that signals a shift from just a physical play space to a full on entertainment platform, think digital storytelling in store screens, branded content and advertising that actually fits into the family experience.Ilyse Liffreing (00:57):We're going to jump in and talk about why in venue media might just be the next big driver of customer loyalty and growth.Damian Fowler (01:07):Chuck E. Cheese is such a nostalgic brand, especially in the United States, but here you are launching a full media network, which is a kind of big new chapter for you. Can you walk us through the vision and the strategy behind the CEC Media network and what is bringing it to life?Melissa McLeanas (01:26):Absolutely. First of all, thank you so much for having me. It is an incredibly exciting time at CEC Entertainment. Then Chuck Cheese, I would say it's a bold new chapter for the company and the Media network is really just a piece of that. The brand has been going through an incredible transformation over the last few years, and really at the heart of that is the vision to establish this brand as a global leader in entertainment. Now, I say that, but it's really reestablished the brand in entertainment. Chuck E. Cheese was born in entertainment. I don't know if you know, but the E in Chuck E. Cheese stands for entertainment. And really when you think back to where we started, we were a leader and really established the category of EAT entertainment. And as that space has evolved and family entertainment centers have really taken that center stage, we've continued to be a leader and an innovator in that space.(02:14):But a few years ago, I would say we probably hit a wall and it was a little bit tired. The bones were good as they would say, but it was really time for a reset and bringing a new leadership team to the forefront with a new background and experience in entertainment. We established several different strategic objectives, one of them being the division that I lead, and that's media licensing and entertainment. So really very simply put, the mission is to really drive incremental value and revenue for the company in a new way. So all US locations, we've invested over 350 million back into the business, a capital investment, and I'm happy to say that right now at this point we've completed the US all US locations, so just under 500, no small feat, and we're about to finish our own Canada locations as well. And what this looks like is cosmetically update to the interior and the exterior, a revamp of menu, all new games, and that entertainment package now features a large video wall. And then of course our character program.Damian Fowler (03:16):That's a lot right there. It's almost like you've had a complete perception shift in terms of what you're doing. It sounds like you are a channel in and of your own right and media channel. You mentioned out of home, but there's also CTV on all those points. This is a kind of multistream content strategy. And could you just talk a little bit more about how that will ultimately reach all of these consumers and how it'll deepen engagement, I guess, for families who go to all these different venues in the US and around the world?Melissa McLeanas (03:50):So yeah, that's a great point. So I guess let me step back and actually talk about what that content looks like. Within our fund centers, we have entertainment programming, let's call it a 90 minute loop, and it consists primarily of entertainment, content, family friendly entertainment content. Of all these initiatives, obviously the first and foremost most important thing for us is to make sure that we're delivering an amazing experience for our guests. And so that content must do that. It has to be relevant for our families, it has to be engaging, and it really has to convey everything that our brand stands for. So that's a mix of our own original content. So I talked about that, the library. And so we continue to create new content and then we pull from our library of content. So we really look for things that are a little young, but it has to be appealing to an older guest.(04:37):At the same time, there can be aspirational content, so maybe some of our 10 year olds and 12 year olds are there with younger siblings, and then you got your parents. So there's a lot of opportunity there. The other thing that digital screens in this update to programming does is it allows us to do regular seasonal updates. And I think that's also really important, especially as we're growing programs like our membership program, our past program, we've got some repeat visitation, we're consistently updating and keeping that fresh throughout the year. Now as part of that, there's a lot of partner opportunities. And so for our entertainment partners, like I said, you can get the latest clips from your newest release for some of the newer content creators. We've got an active captive audience sitting right there paying attention to those screens, and we've created an environment where they're tuning into those screens. And so bringing our characters, since we do all of that content ourselves and working with other content creators to create some co-branded content, there's a lot of different ways for partners to really be a part of that entertainment experience.Ilyse Liffreing (05:38):Now I know it's early days too, but perhaps you can talk about some of those partnerships that you have going on with needy buyers and national advertisers and then how important the media network is to Chuck E. Cheese's broader business evolution.Melissa McLeanas (05:54):Absolutely. I'll actually take that moment to do a quick and talk more specifically on the advertising opportunity. I think a lot of what we're doing with the content and the characters is incredibly exciting, but it's also a really exciting time in the digital out of home and out of home space. So if you look at other venue operators and retailers, they're debuting these owned media networks. And so we've really took a page out of their book and we said, Hey, we've got this updated experience, we have this traffic. How do we really bring this to partners in a big way? And so on the, I would say the tech solutions side, we've had some really strong relationships with Panasonic so that we've got media players in advertising solutions that are going to support the various types of advertisers locally, regionally, nationally. And then we most recently have a relationship with Vista Media, so we were able to integrate their supply side platform directly into that CMS.(06:44):So that gives us access to a wide array of advertisers, and they're coming straight through programmatic, so turnkey solution for those who are buying programmatic space. So we're seeing a lot of advertisers come through there. And then we've got some more strategic relationships in the entertainment space. Kids BOP is one of those. They've been a partner for many, many years. And in addition to some of the entertainment content, they've really leveraged these screens to advertise tours to localize and talk specifically to upcoming tours at a specific venue ahead of that. We've worked with the Harlem Globetrotters to do the same, and then we have a various CPG toy, again, family appropriate, parent appropriate that are really taking advantage of those screens. And then of course we're talking out of home, but I don't want to forget too that we also announced a partnership with Future Today.(07:33):And so in addition to having this opportunity around content in our venues, we also have this content online. So we've had a lot of this on YouTube and YouTube kids. We actually started putting our content there in 2012 and have been doing so in a more meaningful way in the past few years. And with this new relationship with Future Today, a leader in the CTV space, not only are we getting content on their Happy Kids channel and their network alongside the co melons and the Paw trolls, but in the future we're working towards launching our own streaming network. So Chuck E. Cheese branded Fast Channel, so ad supported, but again, leaning into the content and the IP and engaging those guests and those fans and then offering that opportunity to brand safe and family friendly advertisers.Ilyse Liffreing (08:17):I know Chuck E. Cheese has traditionally been mostly about the physical experience before all of this. I remember going there as a kid, my dad brought us there all the time growing up, and obviously that part of the business is not dying down at all. I'm curious how many screens you have at each of the 500 plus venues that will be part of this network.Melissa McLeanas (08:41):So every location has a video wall, and that's going to be the focal point of when you walk into Chuck E. Cheese and it's incredibly important. You really can see that almost anywhere in most locations. Every one of our locations is unique, they're like children. They vary in size and layout, but really that video wall is huge. And then screens and the number of screens is going to depend on that layout and how big the location is. So it can be anywhere from six to 15 to 18 in some of our larger locations. So it's done strategically to make sure that there's visibility no matter where you are. And then audio isn't tied to those screens, so audio is just piped uniformly throughout the entire locations.Ilyse Liffreing (09:21):Besides those giant screens, are there any other ways you guys are blending that physical presence within the new digital touchpoints that you're bringing?Melissa McLeanas (09:30):So like I said, the character program is, I mean the epitome of the live physical experience. And so we really try to find a balance between how we take the digital parts of our brand and our entertainment and balance that with the interactive and the physical. So when the character, when Chucky comes out, whether it be for a birthday or for a dance, there's also supporting content on the screen that really help families follow along, be able to follow and interact with their parents and their friends and all of that. So we want to make sure it's on an interactive dance floor. So there's a lot of different ways to bring that to life. We also just recently launched a STEAM program, and so that is rooted in the media that you see on those screens, but then as part of that curriculum, those kids go off into the game rooms and they're playing with the games and they're doing all the different tasks that they've learned.(10:21):We did that in partnership with stem.org and then just digitally throughout the locations, our menu boards are all digital now. We've done some tremendous and deep upgrades in terms of innovation and technology, so no more tickets, which some people get sad about because that visual of having that bucket of tickets feels so iconic. But etickets are far more efficient for families that are trying to get through the price counter and out the door. So we've got Etic, we've got Play Pass, no more tokens, the menu boards, the games. We're really leaning into digital. It makes us more efficient when we need to make changes. We think about testing menu items in certain local and regional rollouts that's all supported digitally. It's far easier to make those updates on the backside than it is to roll out new point of sale and printed materials. And so we're looking for those digital opportunities throughoutIlyse Liffreing (11:11):Life. Things are certainly changing.Damian Fowler (11:12):They really are. Let's talk a little bit about some of the takeaways from all of these innovations. Now, let's say you're a family, you've been exposed to the video wall and the games room and you go home. How is this exposure being measured across the network, if you like?Melissa McLeanas (11:28):Yes, feedback is everything. We actually have a really active fan base and we do have guests who are reaching out to give us feedback. We have an in-house insights team and we have regular surveys, and then they're asking questions across every element of Chuck E. Cheese because we want to make sure that we're understanding as we update and introduce new exactly what's working, what's not and what can be better and happy to, the screens in the entertainment continues to have a really positive score. A very high guest are seeing it, they're tuning in and they love the entertainment. And so we'll continue to watch that. And when it comes to the advertising campaigns, from a measurement perspective, we're working with companies like Place their AI and an IMP purview to measure the impressions through our door as well as impressions against our screens, both being well-recognized auditors, if you will, in that space.(12:20):We don't sell tickets, so that's important to make sure that when we do these campaigns we can accurately say this is how many folks we're actually exposed to those screens. And then as we continue to work with our partners, and then I think this is something you'll see, especially in the digital out of home space, it's constantly evolving. And so for us it's really important to work with partners on their campaigns and understand those KPIs because we are a unique platform and the guests are engaging with these screens maybe differently than they might and screens out in a different venue. And so we want to make sure that the content that we're delivering, one, again, great guest experience and it's appropriate for our families, but two, it's achieving what our partners are looking to do with these campaigns.Ilyse Liffreing (13:04):So you've spoken about how Chuck E. Cheese as a brand spans generations. How do you ensure that the content and messaging then stay relevant to today's kids while still honoring the brand's legacy from the past?Melissa McLeanas (13:18):It's an amazing gift to have a brand and a character that has touched almost five decades, and that comes with great responsibility first and foremost, at the heart of what we are still, where a kid can be a kid. So as we continue to innovate and evolve for these families, we never lose sight of that. We are a kid first space. So while our content could be developed with co-viewing in mind and there's some Easter eggs that maybe parents will understand, but it's just fun silly songs for kids, we want to make sure that kids still own their space. Chuck E. Cheese is a place for kids. Our parents obviously need to enjoy their space too. And so in addition to how that content comes to life within our fund centers, we take a lot of opportunity to find extensions outside our four walls that pay homage to the rich legacy that this brand has.(14:11):So licensing is an important part of the strategic objective of growing this brand and increasing its value and entertainment. And so we've really grown our license program over the past five years. We've got just over 35 licensees and we've been able to really segment our brand across these decades and offer a classic Chuckie for those who know the OG seventies, eighties, Chuckie with the bowler hat. And we've got our retro Chuckie who's skater and he's the nineties, two thousands, and we offer that up to teen and young adult audiences in various spaces that make sense. We've done a few other things like we've saved our animatronics and in a few different locations, we started that in Northridge, California, wildly successful, lots of feedback there. And so we were able to extend that to four additional stores. And so those animatronics are going to live in those locations.(15:02):They're still fully remodeled, they're still on the media network, they still have all the new, but for fans that want to pilgrimage to see the original band in that format, those are available and we continue to look for opportunities like that. We've announced Chuck Arcade, it's an arcade space that's really geared towards Martine and adult, and there's some really fun touch points. Again, paying ho much to the legacy. And so we want to make sure that, again, our brand is a brand and we're going to take care of those kids and those families, but there's a lot of opportunity to really extend that and talk to the other generations of fans.Ilyse Liffreing (15:36):I certainly appreciate that. I remember Skater, Chuckie, myself, ninetiesMelissa McLeanas (15:41):Chucky, everybody has their Chuckie.Ilyse Liffreing (15:42):Oh yeah. I know it's early days still, but how has the feedback been so far from the brands that you guys are starting to approach about the network? Is there excitement, interest?Melissa McLeanas (15:56):I think a takeaway that is for brands and partners and even a lot of our guests is because just as you said, everyone has their Chuck E. Cheese and this is a brand that has such incredible awareness and strong attachment to a very specific memory and time of when you had your Chuck E. Cheese experience. As we're going through this remodel and introducing the median network, it's a bit of a surprise when they actually go in and they're like, oh my goodness, this is not the Chuck E. Cheese that I used to know. And we hear it from guests and it's why we really lean into reopening events when we remodel a location and then really make a splash in the local community. And I'm hearing that a lot from partners. It's incredibly positive once they see how their brand is coming to life on these screens and we're hosting lunch and learns with agencies, you have to see it to get it because that memory is so strong in so many people and we're doing things so differently. And so it's been really positive and it's been exciting, but it definitely is. It's a space where you've really got to lean in and say, oh, wait a second. You're right. This is incredible.Damian Fowler (17:06):We seem to be in a sort of almost, you mentioned the ip, but we seem to be in a bit of a golden age as it were, of brand storytelling and more and more brands leaning into sort of that owned media channel to tell their stories. How do you see this whole media network fitting into that general trendMelissa McLeanas (17:23):From a brand storytelling perspective? It's funny. We always make this differentiation. Our characters are part of our experience. We never look at them to tell the experience. And so as we debut all of these new channels for our content and open up to a larger audience, we have the opportunity to really dive into these characters, their personalities and invest in telling their story and in a deeper way. And so we've got so much content, but there's so many new formats that we are excited about long form formats, animation, publishing, and so much of that can be supported and come to life on these channels. But when we think about a storytelling opportunity from a character perspective, there's a great path forward to really get these beloved characters out there and to continue to build their world, their ecosystem, and not just in content. How do we take them outside the four walls? How do we create more experiences? We've taken the band out on tour, how do we do that in a bigger way? And I think these channels and this content is the beginning of a much bigger journey for the characters.Damian Fowler (18:31):Yeah, I imagine. Is there a movie in the works?Melissa McLeanas (18:36):No comment. No. In all serious, that's where we're going. That's where we're thinking for these characters. And so while nothing has been announced, I think we've been fairly vocal in the fact that that is what we would like to do and how we are making decisions on content and bringing on partners.Ilyse Liffreing (18:55):It's amazing. Looking even further ahead, if the movie doesn't happen, if the movie does happenMelissa McLeanas (19:03):When the movie happens,Ilyse Liffreing (19:03):When it happens,Melissa McLeanas (19:04):Exactly when the movieIlyse Liffreing (19:06):Happens, I like it. It happens. What else do you see in terms of innovation, whether it's maybe gamified content, augmented reality, personalized experiences, is there anything else that you guys are hoping in the near future to evolve the Chuck E T's experience?Melissa McLeanas (19:26):Gaming is in our DNA. And so I mean we are the largest arcade operator in the world. We buy thousands and thousands of games. We've got 2 billion game plays a year. And so we're always looking and talking to different companies about how we can continue to innovate in that space. And so that's always on our radar. You've seen a change in even some of the games that have come through our doors, things like ar, you need to make sure that it's safe for our young kids, but we're always having those conversations and now that we've got more media driven experiences, there is opportunity to take that to the screens. And with the dance floor personalization, if you think about birthday and how important that is to our brand, personalization is something that we're always looking to do in a bigger way. So from tiering and offering different options to our parents who are booking parties, to giving something personal just to remind or say happy birthday to the kids and how we can do that with our characters and at scale is something that is starting to get more exciting as this technology evolves.Ilyse Liffreing (20:34):Amazing. Let's go into some of rapid fire questions now, some quick fun ones for you. So the first one here is actually about your background. You've held roles across licensing, entertainment and media. What would be one lesson from building these brand partnerships that served you especially well?Melissa McLeanas (20:55):Partnerships can be incredibly powerful and they can serve so many purposes. And I think right now in the industry, you're hearing the word collaboration a lot. And it's refreshing because I also think that if you look back a few decades, it was very rigid of this is the partnership, I need X, you get X, this is how we do it or we don't do it. And I think the openness and the receptiveness across all industries, entertainment, licensing, media of building something that is going to benefit both parties in a bigger way has really changed how a lot of these partnerships have come to life. And for us, and in this journey that we've been in, they've really been a huge benefit to us. And one telling our story, aligning with some of these best in class entertainment brands and putting Chuck E. Cheese in a conversation that frankly people weren't expecting. And as you said, I have been very fortunate to have worked with some amazing partners across my career and bring some of these different programs to life and building them around Chuck E. Cheese has been really fun.Damian Fowler (22:02):What other family or entertainment brand is doing something truly innovative in the media space that inspires you?Melissa McLeanas (22:10):So I'm a theme park nerd, admittedly because of my background, and this almost feels like a cop out, but it has been really exciting to watch Universal grow as a behemoth in this space and even their marketing and from a grassroots perspective of how they've been able to engage their fan base. It's just fun and it's exciting to watch someone in that space grow as they have. But all that said, what I think is even cooler in location-based entertainment is these snackable moments that are kind of emerging outside of these giant theme parks. I think in the beginning it was always like that can only happen if you're paying a high ticket price to go to a Universal or Disney. And now so many of the IP holders and the brands are bringing these really cool experiences to life outside of that, whether it be a mobile tour or a retail experience or maze that's themed for the season. And I think that's really elevating the space and it's giving a lot of us opportunity to activate in these ways that doesn't require a giant theme park build around it. And so I think that the location based entertainment and experiential space in general has been growing and being more creative over the past few years.Ilyse Liffreing (23:22):Do you have a favorite moment from launching the CEC Media network?Melissa McLeanas (23:27):I think something that I could really call out is the feedback from our operators. So when you work for a company that is really the life force is your field and your cast members and your operators on the ground. We've got some cast members and some managers that have been with us for over 30 years and they know this brand and they've been delivering this amazing experience and change is hard. So when this started testing in markets and we got not only good feedback, but outwardly positive feedback and managers were approaching me like, you know what you could do? I'm like, this is fantastic because not only are we updating the entertainment experience, we're delivering on all these new objectives, but we're bringing value to the team that's operating and they see this great opportunity to talk to their guests and to be more efficient. And so that was very satisfying and it made it all the better because they really are the ones that are doing the work on the ground and making sure that this brand is coming to the life in the best of ways.Damian Fowler (24:27):On that point, was there a personal moment that stands out that you've witnessed where the brand genuinely sort of moved you or surprised you in how it was being received?Melissa McLeanas (24:38):So yes, I mentioned this summer concert series, and I'll give you a little bit of context. So during the pandemic, we had to close a lot of locations and as we started to open them, we made the decision to keep Chucky outside the fun centers to our families. That message was that he was recording an album and we didn't realize that he was going to have to record a box set in the end, but when we did get to a place where we were getting comfortable to bring him back to our guests and it wasn't everywhere, we were trying to think of how best to do that. And again, this is still early for me and in my role at Chuck E. Cheese. And so we decided to, for the first time ever, create a fully choreographed scripted show, 30 minute show with our characters, took 'em out on the road, all free concerts, open air outside public parks so all guests could attend no matter where we were in the world in terms of what those restrictions looked like.(25:33):And it was just an amazing team building event. So it's all new music, upbeat, fun, I still have it on my playlist, but we have our birthday song as part of this concert and we do it under the guise of Does anyone have a birthday this year? Which is of course everyone. And if you're familiar with the Chuck E. Cheese birthday song, it's not just Happy Birthday, it's very specific to Chuck E. Cheese. And as it started, every single guest was up and singing along to the lyrics and dancing the food truck vendors, the parents, everybody knew this song. And from a moment that was needed, it was incredible. But from a brand perspective, that's really powerful and that's really something special. And so that really stood out in my mind of like, wow, this is something, we really got something. So that would definitely be it. And if you don't know the birthday song,Ilyse Liffreing (26:25):I do know we can practice it after do birthday song.Damian Fowler (26:28):We should play this podcast out with a birthday song soon.Ilyse Liffreing (26:30):Yes, we should.Damian Fowler (26:32):Well, first off, Melissa was so enthusiastic about this new brand, this new entertainment network that the company's launching. I almost couldn't keep up with the amount of innovation the brand is putting out.Ilyse Liffreing (26:45):So much, so much has happen isDamian Fowler (26:45):Incredible. But I feel like there were a couple of bits there where she almost gave us some news. She talked about Chuck E. Cheese streaming platform potentially on the horizon, and then we sort of joked about this, but Chuck E. Cheese movie. But in an era where IP is everything and we're thinking of Barbie, why not?Ilyse Liffreing (27:05):Yeah, no, there's so much value in it for other advertisers too, when they're building this media network across their 500 plus venues in the US and internationally, that's a lot of screens and advertisers want to be with kids and with their parents especially.Damian Fowler (27:24):Another thought that was interesting to me was the way she talked with the way Melissa talked about the digital out of home and Chuckie, she's venues being almost an extension of that channel that is on the up and up really, and especially when it comes to programmatic media. So that was also something that I found intriguing.Ilyse Liffreing (27:44):It's also nice to know that they're doing a good job of blending their physical footprint with the digital and keeping everything we like about Chuck E. Cheese still alive in some way. Even those who remember the brand from the seventies, eighties, nineties, check that mouse is still there.Damian Fowler (28:05):Yeah, well, I can't say I grew up with it, but I know you did. So it's reassuring that that nostalgia is still alive.Ilyse Liffreing (28:11):And maybe for my birthday next year, are you going to invite me? Yes, Damian, you're invited. Thanks. And that'sDamian Fowler (28:18):It for this edition of the current podcast.Ilyse Liffreing (28:21):This series is produced by Molton Hart. The current podcasts theme is by Love and caliber. The current team includes Kat Vesce and Sydney Cairns.Damian Fowler (28:29):And remember,Melissa McLeanas (28:30):Our characters are part of our experience. We never look at them to tell the experience. I'm Damian and I'm my, we'llIlyse Liffreing (28:38):See you.

Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-click attribution. He also shares his thoughts on the challenges B2B marketers face in measuring brand effectiveness and emphasizes the need for consistent messaging. About Brand Metrics Brand Metrics' is a technology company measuring brand lift at scale. Brand Metric's unique SaaS solution measures campaigns as small as 50k impressions across display, video, branded content, and now CTV, delivering four key metrics – awareness, consideration, preference and intent - that are benchmarked against 50k+ campaigns across 122 industry categories. Brand Metrics is trusted by 60+ publishers, including NYT, The Guardian, and Bloomberg. More info at www.brandmetrics.com About Sean Adams Sean is Chief Marketing Officer at Brand Metrics, where he helps raise the profile and relevance of the company and its unique ad effectiveness solution to the advertising and media industry. He has previously held a variety of strategic roles in advertising and media agencies across the UK and Australia. He later ran his own research company in Sydney for 10 years, before returning to the UK to lead the commercial insight team at News UK. He then joined Brand Metrics. Time Stamps 00:00:17 - Guest Introduction: Sean Adams, CMO of Brandmetrics 00:02:46 - Overview of Brandmetrics 00:03:56 - Understanding Brand Lift 00:05:30 - Challenges of Last-Click Attribution 00:11:22 - B2C vs. B2B Brand Measurement 00:12:45 - Importance of Brand in B2B Marketing 00:14:02 - Advice for B2B Marketers on Branding 00:16:16 - Examples of Brand Lift Success 00:20:43 - Brandmetrics Marketing Strategy 00:24:36 - Quickfire Questions: Marketing Advice 00:27:02 - Contact Information and Closing Remarks Quotes "Brand lift is a way to try and measure the changes to consumers' perception towards a brand as a result of exposure to an advertising campaign." Sean Adams, CMO at Brand Metrics. “One of the problems with digital marketing is there can be a desire to measure it, but a lot of things come down to the click." Sean Adams, CMO at Brand Metrics. “If you continually do short term tactical activity, what that will do in the long term is it will damage your brand. I think that's true for B2B as well as big consumer companies." Sean Adams, CMO at Brand Metrics. Follow Sean: Sean Adams on LinkedIn: https://www.linkedin.com/in/seanadams13/ Brand Metrics website: https://www.brandmetrics.com/ Radiate B2B on LinkedIn: https://www.linkedin.com/company/brand-metrics-sweden/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode of the AdTechGod Pod, Ria Madrid, Vice President of Advertising at WURL, shares her unique journey into the advertising technology space, discussing her experiences at XUMO and the transition to WURL. She emphasizes the importance of performance marketing in connected TV (CTV) and how her background has equipped her to build effective advertising strategies. Ria also highlights the role of innovation and AI in the industry, the challenges and opportunities for female leaders in ad tech, and the significance of building relationships within the community. Takeaways Ria's journey into ad tech was unexpected but rewarding. The advertising industry is constantly evolving and exciting. Building a strong team is crucial for success in startups. Performance marketing is becoming increasingly important in CTV. Economic challenges can drive innovation and value in advertising. WURL focuses on helping publishers drive more value for each impression. Contextual targeting is key for effective advertising strategies. AI and technology are rapidly changing the advertising landscape. Building relationships is essential for success in ad tech. Being authentic and vulnerable can lead to greater professional growth. Chapters 00:00 Introduction to Ria Madrid and WURL 03:00 Ria's Journey into Advertising and Ad Tech 08:57 Transitioning from Xumo to WURL 11:57 Building Advertising Strategies at WURL 15:51 The Future of CTV and Performance Marketing 21:07 Innovation and AI in Advertising 23:00 Being a Female Leader in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

LinkedIn has been investing in video like nobody's business. Lindsey Edwards, VP of product management, takes us inside the company's video strategy, which now includes CTV ads and a creator rev share program. Plus: Why LinkedIn decided to host its first NewFronts presentation this year.

Does smart contextual data in CTV produce insane results? Host John Koetsier chats with Upwave's Chris Kelly about new research on CTV targeting and measurement that is showing some massive boost when you target ads to actual video content.Chris explains the effectiveness of contextual targeting in increasing awareness, ad recall, and favorability, citing impressive case studies such as Carl's Jr.'s success. We also talk about the challenges and strategies of connecting performance branding with performance marketing, offering insights into measuring the real impact of brand advertising on future sales and customer lifetime value. If you're a growth marketer looking to optimize your CTV ad campaigns, this episode is packed with valuable insights and practical advice.00:00 Welcome to Growth Masterminds01:07 Understanding Contextual Targeting in CTV03:51 Measuring Brand Outcomes with Contextual Targeting09:04 Performance Branding vs. Performance Marketing12:47 The Importance of Brand Building for Businesses16:43 Connecting Brand Metrics to Sales21:58 The Role of Advertising in Consumer Behavior25:09 Conclusion and Final Thoughts

The ad industry is seeing major shifts, with Microsoft stepping back from Xandr amidst the rise of AI and the complexities of CTV advertising at the forefronts. Meanwhile, the value of local advertising is in question, as it struggles to keep up with the evolution of digital platforms and measurement.

Marty sits down with James O'Beirne to discuss the OP_RETURN controversy.James O'Beirne on Twitter: https://x.com/jamesob0:00 - Intro0:36 - Multi axis issue5:07 - Core governance9:36 - Derailing productive discussions17:01 - Fold & Coinkite18:32 - CTV29:14 - Unchained29:43 - Magnitude of change41:35 - Covenant proposals50:06 - CTV benefits57:46 - Institutional ownership1:05:16 - Moving forwardSTACK SATS hat: https://tftcmerch.io/Our newsletter: https://www.tftc.io/bitcoin-brief/TFTC Elite (Ad-free & Discord): https://www.tftc.io/#/portal/signup/Discord: https://discord.gg/VJ2dABShBzShoutout to our sponsors:Foldhttps://tftc.io/foldCoinkitehttps://coinkite.comUnchainedhttps://unchained.com/tftc/Join the TFTC Movement:Main YT Channelhttps://www.youtube.com/c/TFTC21/videosClips YT Channelhttps://www.youtube.com/channel/UCUQcW3jxfQfEUS8kqR5pJtQWebsitehttps://tftc.io/Newslettertftc.io/bitcoin-brief/Twitterhttps://twitter.com/tftc21Instagramhttps://www.instagram.com/tftc.io/Nostrhttps://primal.net/tftcFollow Marty Bent:Twitterhttps://twitter.com/martybentNostrhttps://primal.net/martybentNewsletterhttps://tftc.io/martys-bent/Podcasthttps://www.tftc.io/tag/podcasts/

On today's special edition podcast, EMARKETER analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions' Lauren Griewski. Recorded live at the EMARKETER Commerce Media Trends 2025 virtual summit on May 9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Alison Levin, President of Advertising and Partnerships at NBCUniversal. With more than a decade of experience shaping the connected TV landscape, Alison shares how NBCUniversal is combining premium content, retail data partnerships, and shoppable formats to deliver results for today's commerce-driven marketers.Alison discusses what advertisers should expect from their CTV investments, how NBCUniversal is partnering with platforms like Instacart and Walmart Connect to prove incrementality, and why streaming environments must be evaluated beyond reach alone.Key takeaways:Not all streaming is created equal – evaluating content environments is critical for effective media planningCommerce activations tied to premium content are already driving seven-figure product salesReal-time attribution and optimization are reshaping how TV advertising is bought, measured, and scaled Hosted on Acast. See acast.com/privacy for more information.