Podcasts about CTV

Joe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of AdOps and the integration of technology in the advertising space. Takeaways Joe Hirsch has a long history in ad tech, starting from affiliate marketing. He co-founded multiple companies, including Spring Serve, which was acquired by Magnite. Swivel aims to automate repetitive tasks in ad operations to improve efficiency. The ad server business model requires scaling operations without increasing labor costs. Swivel integrates AI to replicate and scale human decision-making in ad operations. AI is not meant to replace humans but to augment their capabilities. The future of AdOps will see agents as primary users of ad platforms. Precision in ad operations is crucial to avoid costly mistakes. AdOps professionals should embrace AI technologies to enhance their skills. The ad tech industry is evolving rapidly, with AI playing a significant role. Chapters 00:00Introduction to Joe Hirsch and His Journey 04:48Transitioning from Spring Serve to Swivel 10:58Understanding Swivel's Operational Efficiency 16:07The Future of AdOps and AI Integration The Refresh News: September 15:Google's AdTech Filing, Magnite's AI Bet, and YouTube's NFL Debut This episode of The Refresh covers three major stories shaping advertising this week: Google's eyebrow-raising statements in its AdTech antitrust remedies filing, Magnite's acquisition of creative production platform Streamer AI, and YouTube's first-ever exclusive NFL broadcast. Host Kate breaks down the implications of each development for advertisers, publishers, and platforms in the evolving digital ecosystem. Google's court filing revealed open web display ads purchased through AdWords dropped to 11% in January 2025, down from 40% in 2019, sparking concerns over the open web's decline. Google defended itself by attributing ad spend shifts to CTV and retail media, while critics highlighted its dominance in directing referral traffic through AI-driven search changes. Magnite announced the acquisition of Streamer AI to help small and mid-sized businesses overcome creative production hurdles in connected TV advertising. The CTV market is expanding rapidly, with Nielsen reporting 75% of TV viewing is ad-supported and eMarketer projecting $33B in CTV ad spend for 2025, though measurement challenges remain. YouTube's first free exclusive NFL broadcast drew 17.3M viewers globally, surpassing Amazon's 2024 averages but raising questions about sustaining viewership once games move behind a paywall. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the business of podcasting: the industry mourns Todd Cochrane, what's happening at IAB Podcast Upfront, what Amazon's Wondery downscaling means for creative value, and how creatives are using CTV deals to increase sponsorship rates.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

This week in the business of podcasting: the industry mourns Todd Cochrane, what's happening at IAB Podcast Upfront, what Amazon's Wondery downscaling means for creative value, and how creatives are using CTV deals to increase sponsorship rates.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Prime Minister Mark Carney has unveiled a list of major projects that the government is prioritizing to bolster the economy in the face of U.S. tariffs. CTV's Abigail Bimman breaks it all down for us. Later in the program, host Vassy Kapelos provides her two cents. On today's show: American political activist Charlie Kirk is dead after he was shot during a speaking engagement in Utah. CTV National News Washington Bureau Chief Joy Malbon details the aftermath following Wednesday's graphic assassination. Talk Science To Me with CTV Science and Technology specialist Dan Riskin. The Daily Debrief Panel - featuring Mike LeCouteur, Laura Stone, and Brian Platt. After violating Polish airspace earlier this week, several Russian military drones were taken down by Poland's authorities. They say these drones 'weren't accidentally' visiting the country. Vassy examines the fallout with Witold Dzielski, who is Poland's Ambassador to Canada.

Science communicator and bat expert Dan Riskin talks to Andrew Carter every Wednesday at 8:20.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

In this episode I'm talking with Julie Green, author of the memoir Motherness, a powerful exploration of generational autism, parenthood, and radical acceptance. Julie, who was late-diagnosed herself and is raising an autistic child, takes us inside her journey of self-discovery and diagnosis, and we talk about the emotional complexities of coming to understand our own neurodivergence while parenting neurodivergent kids. We explore the healing power of writing, the importance of storytelling and compassion, and the challenges many families like ours face along the way. Julie's memoir is a testament to these shared experiences, and this conversation is a deeply honest look at what it means to parent—and to live—with radical acceptance. About Julie Green Julie Green is the author of Motherness, a memoir about generational autism, parenthood, and radical acceptance, released by ECW Press in September 2025. Her writing has appeared in the Washington Post, HuffPost, Parents, The Globe and Mail, Chatelaine, Today's Parent, and more. She has been featured on CTV, BBC Radio, Global News, Sirius XM, and other media outlets, and was a finalist for the CBC Nonfiction Prize in 2024. Through her platform The Autistic Mom, Julie shares her lived experience as a late-diagnosed autistic woman raising an autistic child. Things you'll learn from this episode  How Julie's decade-long journey to understanding her neurodivergence was shaped by limited representation for autistic women Why writing became an essential tool for Julie to process her experiences and emotions How receiving a formal diagnosis brought relief and clarity to her life story Why Julie's memoir Motherness shines a light on the complexities of parenting an autistic child while navigating her own identity How practicing self-compassion and protecting her child's privacy are central to Julie's storytelling Why community, connection, and embracing one's identity remain vital for neurodivergent individuals and families Resources mentioned Motherness virtual book launch on September 23 (free registration via EventBrite) Julie Green's website Motherness: A Memoir of Generational Autism, Parenthood, and Radical Acceptance by Julie Green Julie's Substack, The Autistic Mom The Electricity of Every Living Thing: A Woman's Walk in the Wild to Find Her Way Home by Katherine May Wintering: The Power of Rest and Retreat in Difficult Times by Katherine May Katherine May and the Electricity of Every Living Thing (Tilt Parenting podcast) Learn more about your ad choices. Visit podcastchoices.com/adchoices

Pattie Lovett-Reid and Toonie Tuesday can be heard every Tuesday morning at 8:20 on The Andrew Carter Morning Show.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

Today in the business of podcasting: creators are leveraging their CTV channels for higher-value sponsorships, Washington State's new digital ad sales tax isn't fully formed yet, NYT is shutting down their Audio app and moving everything over to News, Brazil's podcasting "sleeping giant" is no longer asleep, and AdImpact's predictions for 2026 midterm election ad spend. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: creators are leveraging their CTV channels for higher-value sponsorships, Washington State's new digital ad sales tax isn't fully formed yet, NYT is shutting down their Audio app and moving everything over to News, Brazil's podcasting "sleeping giant" is no longer asleep, and AdImpact's predictions for 2026 midterm election ad spend. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Fire bans. Blackouts. Heat waves. Extreme weather is hitting harder and more often. Plus, Canada's electricity demand is soaring. In thinkenergy episode 161, host Trevor Freeman breaks down how utilities plan for grid resilience, from upgrading local infrastructure to planning a national east-west grid. He also explores how customer demand response can help prevent outages. Learn how climate and consumption are reshaping our energy systems and what's being done to keep the lights on through extreme weather.   Related links   Electrifying Canada's remote communities with QUEST Canada (thinkenergy episode 143): https://thinkenergypodcast.com/episodes/electrifying-canadas-remote-communities-with-quest-canada/ Trevor Freeman on LinkedIn: https://www.linkedin.com/in/trevor-freeman-p-eng-8b612114 Hydro Ottawa: https://hydroottawa.com/en     To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405    To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl    To subscribe on Libsyn: http://thinkenergy.libsyn.com  --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited    Follow along on Instagram: https://www.instagram.com/hydroottawa    Stay in the know on Facebook: https://www.facebook.com/HydroOttawa   Keep up with the posts on X: https://twitter.com/thinkenergypod  --- Transcript: Trevor Freeman  00:07 Welcome to a thinkenergy short, hosted by me, Trevor Freeman. This is a bite sized episode designed to be a quick summary of a specific topic or idea related to the world of energy. This is meant to round out our collective understanding of the energy sector, and will complement our normal guest interview episodes. Thanks for joining and happy listening. Hi everyone, and welcome back to thinkenergy. I hope you all had a great summer at equal parts restful and exciting. Certainly, we had a great summer here. It was good to take a bit of a step back and think about all the exciting topics that we have to talk to you about coming up over the course of the next season of the think energy podcast. And it's nice to be back here behind the microphone. I'm recording this just at the tail end of summer, the kind of end of August, and looking forward to getting into lots of good content this year. Today, we're going to start off our season with a look at the impact of extreme weather on our grid, as our grid is already under pressure from growing electricity demand. So it's a bit of a look at what utilities are doing in the face of that pressure. So this will be a think energy short, and we'll bring you our guest episode the next time around. So let's dive right in then. What does extreme weather mean for Canada's electricity infrastructure, and should we be worried about its ability to handle that extreme weather? This is kind of top of mind right now. We're at the tail end of summer. It's been a pretty hot and dry summer, at least where I am. Incidentally, I'm about to head into Algonquin Park for a backcountry camping trip, and there's a fire bed on and that's not unheard of in Algonquin Park and in many parts of the country, but this late in the season, it's pretty rare. I think this might actually be the first time that we've had a fire ban so late in the season that I can remember that I've been camping on and I go pretty frequently. So that'll be a little bit unique. And so yeah, a hot, dry summer is certainly one of those things we think of when we think about the changing weather patterns. But this is also top of mind because Rukshar Ali, who's a journalist with CTV, has been exploring, you know, the weak points in Canada's electricity grids, and has been writing about what impact extreme weather might have on those grids. So at a very high level, Canada's power grids as they are built today and in the past, as they have been built. So at a high level, Canada's power grids, as we've been building them for the last 100 years or so, need improvements in order to be able to withstand the frequent extreme weather and growing demand for electricity that we're having. That's not anything new, we talk about that often, how we need to invest in our grid for both reliability as well as expansion and the growing electrification of our society. Climate change is here, extreme weather is here, and those things are adding strain to our grid at the same time that demand is increasing and the grid is is redundant in many aspects. If we lose one component, then we can continue on and serve parts of our customer base from other sections. But extreme weather events are likely to knock out several aspects of the grid at once, and we need to improve in order to be able to withstand that. To give you a sense of the magnitude of the issue, the North American Electric Liability Corporation predicts that within the next decade, half of North America will be at risk for a significant blackout. So let's talk a little bit about why extreme weather as we know as the as the globe warms up from climate change, the frequency and magnitude of weather events increases, so we'll see more extreme weather events, and those extreme weather events will be more extreme, to reuse that word, and we're already seeing this. So last year, for example, severe weather caused 1000 outages in Nova Scotia, between 2013 and 2023 if we look across the entire country, there were around 10 extreme weather events that caused nearly 20 million customers to lose power across Canada. And eight of those 10 extreme weather events occurred in the five year period between 2018 and 2023 so that the frequency of these very significant, very extreme weather events, is definitely growing up. This is all happening at the same time that the country's electricity demand is also increasing and placing pressure on our infrastructure. So we know that usage is going to grow with electrification. We've talked about that a lot here and here in Ontario, the Independent Electricity System Operator, is projecting that consumption will increase by 75% by the year 2050, which is a significant jump up. And so as demand is increasing, we're also seeing that pressure on the grid from that and extreme weather kind of exacerbates that problem too. So extreme heat waves cause people to use their air conditioners more frequently and for longer, and that puts greater demand on the grid as well. So in July of 2023 you might recall this extreme kind of heat period in British Columbia out on the West Coast, and there's the heat dome, and that period saw the province use about 8% more electricity on average, than the previous kind of six year July average. So there is a significant increase from that one single heat event. So what do we do about this? How do we act in the face of increased extreme weather and electrification. Well, first off, we definitely need to update our infrastructure. And utility companies across the country and indeed across North America know this and have already started to do this here in hydro Ottawa's territory, for example, as I've talked about before, hydro Ottawa has a five year investment plan covering the 2026 to 2030 period, which is the largest investment plan in our company's history, and it carries a significant amount of investment in grid reliability, grid modernization, improving and expanding our infrastructure for just these challenges, so for the extreme weather and increased electricity demand across Our grid, if you zoom out a little bit and other parts of the country, the East Coast, for example, Nova Scotia Power recently finished a pole replacement project that saw a significant number of poles being replaced, and they're now moving into a Smart Grid Initiative, which is similar to grid modernization that I've talked about Here on the show in the past, which also addresses utilization of the grid, as well as ability to react during an outage on a bigger scale across the entire country, the federal government has promised to look at an east, west electricity grid, which would help connect more Canadians to more affordable and reliable power. And obviously, new construction would be focused on being able to withstand extreme weather as well as bring on more electricity demand as part of electrification. We've talked here in the past on the show, and the CTV journalist Ali points out that the current grid system makes it a lot easier for provinces to transfer electricity to the United States. It's kind of that north south flow of electricity is a lot easier than an East West flow of electricity. So trading between provinces today is difficult, and that's why there's a push for a national grid, an East West grid, that would make it a lot easier for Canadians to share electricity amongst each other. This would also have the benefit of helping connect more rural and remote communities. So I draw your attention back to a podcast episode I did with quest Canada, where we talked about some of those more remote communities and how a lot of them are not connected to a reliable grid. So there's a lot of work that can be done to really shore up how we connect across the country to the different areas, especially with a major east west grid. And of course, this is supported during this kind of, you know, a little bit tumultuous political climate that we have as we're reevaluating trading relationships with the United States, with other countries, it's important that we really focus on, how do we make sure things flow very well within our own borders? Beyond just the transmission and the grid upgrades that we need to do, we also need to look at diversifying our supply of electricity. So here in Canada, we use a lot of hydro generation, but extreme weather that causes droughts put that at risk. And so low water levels can impact electrical production, and we need to be prepared to have alternative sources as well. We still need to focus on making sure those sources are renewable. So really looking at expanding wind, solar, nuclear energy in some cases, as well as building out other hydro electric generation resources, is really important to have a good diversified mix. And on top of all that, we also need to continue looking at, how can we lower our energy consumption, especially during those peak times, especially when the grid is under stress at certain times of the day or from certain weather events. And we've seen that this can work. So in January 2024 the Alberta electric system operator, or IESO, issued an alert. It was a cold weather alert asking customers to reduce their electricity use during an extremely cold period in that province. And. And shortly after that, there was a 200 megawatt drop in electricity demand, which really helped the province avoid a series of rolling outages and avoid some real challenges on the grid. So it does work when customers are asked to alter their behavior in, you know, hopefully, small and subtle ways to manage grid peaks, and that's a really huge tool that we have. And we've talked before on the show about the role of managing peak times on the grid and being able to shift some of that usage to other times to avoid over stressing the assets that we have. That's going to be a really important strategy as we face increasing demand and extreme weather outages to make sure we're not over stressing the grid. So to sum that all up, extreme weather is going to impact our grid, and utilities do need to be aware of that and plan for how to build a grid that is more resilient and more reliable in the face of that increasing extreme weather. The good news is that utility companies know this and are already moving in that direction, and hydro Ottawa is a good example of that, of really focusing on building out reliability on its grid with some of the investment plans that we have put forward, and that extends all the way up to the federal level as well, where our federal leadership is looking at, how do we plan a EAST, WEST grid, really build out that provincial grid, and while we do that, a continued focus on energy efficiency and reducing electricity demand during peak times, and the various tools that we have to do that. So yes, extreme weather is coming, but there's a plan of how to deal with that. So thanks for tuning in today. It's really great to be back here behind the microphone and chatting with you all. Our next episode is another look at grid modernization, but this time through a customer lens, and really, what does grid modernization mean for customers? So stay tuned and join us in two weeks for our next episode. Thanks for tuning in to another episode of the think energy podcast. Don't forget to subscribe wherever you listen to podcasts, and it would be great if you could leave us a review. It really helps to spread the word. As always, we would love to hear from you, whether it's feedback comments or an idea for a show or a guest, you can always reach us at thinkenergy@hydroottawa.com, you.

Lianne Phillipson is a registered nutritionist, author and host of Eat This. She spoke to Andrew Carter about the important role magnesium plays in your diet.

Tom Mulcair can be heard every weekday morning at 7:40 on The Andrew Carter Morning Show.

Dr. Mitch Shulman can be heard every weekday morning at 7:50 on The Andrew Carter Morning Show.

I invited Laura Desmond, CEO of Smartly, to make sense of what feels like the biggest shake-up in marketing since the mobile era. She has led through every cycle I can remember, from the early internet to the rise of social, and she sees AI changing the rules faster than any previous wave. Across our conversation we unpack how AI is rewriting creative work, buying, and measurement, while forcing brands to rebuild trust with clear rules on data, models, and creator rights. Here's the thing. Attention is shorter, and the thumb moves fast. Most people give an ad about two seconds, and video is taking over the feed. Laura expects video to account for three quarters of digital ads by 2026, which tracks with what I am seeing across every platform. Smartly is betting on that shift with tools that turn Shorts or TikToks into personalized CTV spots, and bring CTV signal back into social. The goal is simple to say and hard to pull off. Show every person something that feels made for them, then learn from the response and improve the next piece of creative in near real time. We also talk about why the ground is moving under search. A growing number of people, especially younger users, skip the front page of Google and ask an AI assistant instead. That changes how discovery works, how queries appear, and where ad products live. Laura thinks we are heading toward campaigns that cut across search, social, retail media, and CTV as one flowing video-first effort, with creative and media stitched together by software rather than teams tossing files over the wall. Results matter, and Laura shared two proof points I kept coming back to. Smartly's platform has been validated by PwC for a 13 percent ROI lift across clients. The same study confirmed time savings that add up to 42 minutes a day for hands-on users. That reclaimed time funds the work that actually moves the needle, like faster A/B tests, sharper creative decisions, and better budget moves across channels. We also dig into conversational ads. In a recent test with Boots, Smartly's format delivered roughly four times the return on investment versus business as usual, which speaks to how fast query-style interactions are shaping expectations. Trust sits in the middle of all this. Laura is clear that responsible AI is table stakes. Brands need controls to tune or override generated assets, clarity on data sources and model choice, and a stance on creator rights before any content goes live. Her view of AI is creative first. Automate the tedious parts. Keep people in charge of taste, tone, and brand. Use the feedback loop to learn faster, not to replace the team. We close on where this all leads. Expect brand experiences that blur physical and digital without losing the human spark. Stadiums full, stores buzzing, and at the same time richer virtual touchpoints, snackable video, and one-to-one conversations that feel helpful rather than creepy. If this is your world, Laura is hosting Smartly's ADVANCE on September 17 in Brooklyn, and it looks set to be a real working session for marketers who want results, not theater. You can find details here: https://bit.ly/4fRgWEE. Tune in if you want a candid, practical map for where creative, media, and AI are heading next, and how to measure what matters while keeping your brand worthy of trust. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA

“As a credit union, you can compete on an incredibly, if not the most influential video medium that's out there, in television.” - James KaranasiosThank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today's show is James Karanasios, National Account Manager at TriAD CTV®. James shares his unique journey into the credit union industry, starting out with a passion for music and eventually finding his way into the world of data, identity resolution, and connected TV advertising. Hear how Triad CTV®'s mission is to be "audience first" - helping credit unions leverage the power of connected TV and streaming advertising to reach and engage their target communities.In our conversation, we discuss the educational aspect of Triad's work—helping credit union marketers understand how streaming TV is changing and how to maximize its impact. James highlights the importance of keeping the creative personal and authentic to truly connect with the intended audience.James also looks ahead and shares Triad CTV®'s focus on continuing to provide credit unions with a roadmap for implementing successful CTV programs, as well as creating more opportunities for credit unions to share best practices with one another. The goal is to empower credit unions of all sizes to take advantage of this powerful medium and effectively tell their community-focused stories.As we wrap up, James talks about his love of buying guitars and pedals, his desire to travel to Rome, and lists some albums everyone should listen to. Enjoy my conversation with James Karanasios!Find the full show notes on cuinsight.com.Connect with James:James Karanasios, National Account Manager at TriAD CTV®triadctv.com James: LinkedInTriAD CTV®: LinkedInWant to hear more from James and TriAD? Click here.Article mentioned: “Trust, TV, and Gen Z: The new rules of credit union marketing”

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues surrounding Google, the upcoming ad tech trial, and the complexities of Epsilon's SSP. The conversation also touches on Perplexity's struggles in advertising, OpenAI's strategic acquisition, and emerging trends in ad tech and AI. Additionally, they explore insights from the CTV landscape, including Roku's growth and the NFL Red Zone's new commercial strategy, concluding with a discussion on Paramount's potential acquisition of The Free Press. Takeaways Chapters Learn more about your ad choices. Visit megaphone.fm/adchoices

Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively with The Trade Desk's senior director of business development Lindsay Reardon and Swoop's VP of client success Kevin Elwell. They will share research insights into how HCPs engage online, highlighting the growing importance of CTV and audio channels, how a data-driven approach can break down silos between HCP and DTC campaigns and how to elevate patient and HCP engagement strategies. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

In our season nine premiere, we welcome Martha Paynter, nurse, scholar and author of Lawless: Abortion Under Complete Decriminalization. We discuss Canada's complete decriminalization of abortion (the only country to do so), the fascinating and often fraught history that brought us to this point, abortion as a public good, the influence of the anti-choice lobby here and the overturning of Roe vs. Wade in the US, and what it takes to make abortion truly equitable when decriminalization is not enough.  Reflecting on the need to understand abortion as a public good, Paynter says: “We have these major cultural forces that just reiterate this idea that abortion is rare and hard. And it's not, it's very normal. It's very common and it takes seven minutes. And actually it will allow you to follow your dreams. Whether that dream is to escape a violent relationship or to finish your graduate degree or whatever. So we do need to have this shift in the way we talk about abortion. And we need to understand abortion, not just as healthcare, but as this force of good in our society.” About today's guest:  Dr. Martha Paynter has worked to advance abortion access in Canada for over 20 years. A writer, nurse and public scholar, she is recognized internationally for her expertise at the nexus of reproductive justice and prisoner health. She is an associate professor at the University of New Brunswick Faculty of Nursing, where her research addresses the health rights of people experiencing incarceration and sexual and reproductive health care in Canada and around the world. She is the author of Abortion to Abolition: Reproductive Health and Justice in Canada (Fernwood, 2017) and has published extensively in national magazines (Chatelaine, Briarpatch) and scientific journals. Paynter is a keen advocate for increasing the influence of women and gender diverse people in news media and participates regularly in interviews with national and international print, radio and TV press (CBC/Radio-Canada, Global, CTV). She values and fosters collaborations with community organizations and lived experience experts in reproductive health and prison justice. Paynter is a recipient of the 150th anniversary medal from the Senate of Canada for her volunteer service to the country (2017) and the King Charles III Coronation Medal for service to the nursing profession (2025).        Paynter's latest book, Lawless: Abortion Under Complete Decriminalization is being released this month by Fernwood Publishing.                                                    Transcript of this episode can be accessed at georgebrown.ca/TommyDouglasInstitute. Image: Martha Paynter  / Used with permission. Music: Ang Kahora. Lynne, Bjorn. Rights Purchased.  Intro Voices: Ashley Booth (Podcast Announcer); Bob Luker (Tommy)  Courage My Friends Podcast Organizing Committee: Chandra Budhu, Ashley Booth, Resh Budhu.  Produced by: Resh Budhu, The Tommy Douglas Institute of Labour and Social Justice and Breanne Doyle, rabble.ca.  Host: Resh Budhu. 

Prime Minister Mark Carney has gathered his cabinet in Toronto to talk strategy ahead of Parliament's September 15th return. Guest host Stefan Keyes fills in for Vassy Kapelos, who is on assignment. On today's show: The latest national polling on the Carney government's performance ahead of the Fall Session. CTV's Judy Trinh delivers the latest from today's Cabinet retreat. CTV U.S. political analyst Eric Ham helps us answer this week's Explainer question: Are tariffs still popular with President Trump's base? The Daily Debrief Panel - featuring Sabrina Grover, Jeff Rutledge, and Stephanie Levitz. Tech analyst Carmi Levy takes a gander at this week's top tech stories.

In this episode of the Ad TechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving the appeal of podcasting among younger audiences. Sharon emphasizes the intimate nature of podcasting and its potential for advertisers to engage with a captive audience. Takeaways Podcasting is an intimate medium that engages listeners deeply. The growth of podcasting varies by region, with the US leading. Canada's podcasting market is growing but is more collaborative than competitive. The barrier to entry for podcasting is low, allowing diverse voices. Video is becoming increasingly important in the podcasting space. Triton Digital supports both large publishers and independent podcasters. Programmatic advertising in podcasting is still developing. Attribution and measurement in audio advertising are complex but improving. Podcasters should provide multiple metrics to advertisers for clarity. Podcasting offers a calming alternative to the noise of social media. Chapters 00:00 Introduction to the Audio Space 01:38 Sharon's Journey in Audio 03:39 Podcasting Trends in Different Regions 05:26 The Growth of Podcasting 08:15 Maturity and Future of Podcasting 10:05 Triton's Role in Podcast Monetization 12:03 Evolution of Programmatic Advertising in Podcasting 14:45 Attribution and Measurement in Audio Advertising 17:30 Understanding Podcast Metrics 21:02 Cultural Shifts and Podcasting's Appeal 23:59 The Therapeutic Nature of Podcasting Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising The Refresh News: September 2: Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising In this episode of The Refresh, Kait covers three big developments in advertising and adtech. Magnite is rolling out pause ads programmatically across major streaming providers, Anthropic has launched a cautious pilot of its AI-powered Chrome extension Claude, and the ANA has released its Q2 2025 Programmatic Transparency Benchmark report, highlighting both progress and persistent challenges in ad spend efficiency. 5 Key Highlights: Magnite is enabling programmatic buying of pause ads across platforms like DirecTV, Dish, and Fubo, with access through Clearline and DSPs such as Curve AI, Mountain, and Yahoo. Pause ads are proving popular with both advertisers and consumers, with studies showing over 50% of viewers take action after seeing one. Concerns remain that programmatic scale could dilute the contextual creativity that makes pause ads engaging. Anthropic is piloting a Chrome extension for its Claude AI, focused on browsing assistance while implementing strong safeguards against risks like prompt injection attacks. The ANA's Q2 2025 report shows programmatic waste rising to $26.8B, but also notes improvements: private marketplace deals now represent 88% of transactions, CTV programmatic spend has increased, and MFA spending has dropped sharply to 0.8%. Would you like me to also create a short LinkedIn post version of this recap, optimized for reach and engagement? Learn more about your ad choices. Visit megaphone.fm/adchoices

After a summer break, Peter and Jackie are back with their weekly podcast. This week, they catch up on the events and news headlines from the summer, including: Geoeconomics – recap examples where countries use economic tools to influence foreign affairs – as well as more moves towards state capitalism by the United States, where the government exercises more control over institutions and companies. Canadian oil patch M&A news. Updates regarding the federal government's Bill C-5 and its plans for advancing nation-building projects. Tariff negotiation tactics, including news that Canada is removing countervailing tariffs on the United States.  The United States is exerting more influence over the International Energy Agency (IEA), with the organization planning to reintroduce the Current Policies Scenario in the next World Energy Outlook to be released in the fall of 2025. Content referenced in this podcast: CTV, “Hodgeson ‘hopeful' first batch of major projects announcements to start in the fall” (August 20, 2025) Calgary Herald, “Varcoe: Carney has opened the door to Canadian LNG exports — one closed by Trudeau government, says Liberal natural resources minister” (August 27, 2025) The Vassy Kapelos Show, “I know there are buyers: Federal Energy Minister bullish on LNG as a nation-building project” (August 12, 2025) Oilprice.com, “Republicans Move to Cut U.S. Funding for the IEA” (July 24, 2025) E&ENEWS by Politico, “Trump team pushes for ouster of top IEA official” (August 7, 2025) Please review our disclaimer at: https://www.arcenergyinstitute.com/disclaimer/ Check us out on social media: X (Twitter): @arcenergyinstLinkedIn: @ARC Energy Research Institute Subscribe to ARC Energy Ideas PodcastApple PodcastsAmazon MusicSpotify

Welcome back Andrew Carter! Andrew is back and he was joined by political analyst Tom Mulcair, CJAD Wall of Famer Rick Leckner, Dr. Mitch Shulman with his two minute checkup, CTV tech expert Carmi Levy, Prostico Senior Manager Gabrielle Gagne and CIBC Wood Gundy's Richard Lapointe.

On today's podcast episode, we discuss the biggest discrepancy by device with regards to where we spend our time versus how many ad dollars are aimed there, why social players want to take a page from YouTube's CTV playbook, and why sub OTT's unusual path to advertising has created major misalignments. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Forecasting Writer, Ethan Cramer-Flood, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.   Reports mentioned in this episode:  US Social Ad Spending vs. Time Spent 2025 US Time Spent vs. Ad Spending 2025   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-ad-dollars-attention-mismatch-the-big-screen-ad-spend-gap-youtube-ctv-edge   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O'Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, founder of Jounce Media. The conversation covers the benefits and drawbacks of transaction IDs, publisher concerns about revenue and data privacy, and the influence of the Trade Desk. The episode also looks into the complexities of auction duplication and the need for transparency and standardization in digital advertising. In The Refresh, Ari and Eric Franchi discuss related topics, including CTV pause ads, AI payment models, and Amazon's decision to block AI bots from scraping data. Takeaways Transaction IDs help harmonize ad requests and improve auction processes. Publishers express concerns about potential revenue loss and data privacy. The Trade Desk's influence is a point of concern for many publishers. Request duplication presents a significant challenge in ad tech. Engaging with buyers is crucial for publishers to understand market needs. Recent pre-bid changes have limited publishers' strategic options. Cleaner auctions can benefit both buyers and sellers. Transparency is vital for fair competition in the ad market. Publishers should seek clarity on how their inventory is presented. Standardization is needed for better performance in the ad tech ecosystem. Chapters 00:00 Introduction to Transaction IDs 02:15 Understanding Transaction IDs and Their Controversy 05:15 Publisher Concerns and Revenue Implications 09:01 The Impact of Request Duplication 14:35 Practical Uses of Transaction IDs for DSPs 18:46 The Future of Transaction IDs in Ad Tech 19:22 The Pre-Bid Controversy 20:53 Skepticism in the Market 25:11 Fear of Trade Desk's Power 30:12 Navigating Publisher Concerns 35:03 Advice for Publishers Moving Forward Learn more about your ad choices. Visit megaphone.fm/adchoices

The BanterThe Guys reconcile salumi and salami and talk about a high-end chocolate scandal.The ConversationThe Restaurant Guys are eager to speak with Natalie MacLean, renowned wine and food writer, to talk about pairing wines with summer foods, especially vegetables. She offers insightful advice on choosing wines for weddings and other gatherings.The Inside TrackThe Guys talk with Natalie about the beauty of toasts.“ I love making toasts because I think it just seals the celebration like the bow on the present. It's a symbol of unity. That's what toasting was in the old days. People would literally clink their glasses to make sure the wine spilled a little bit into each other's cup. Well, and they were also making sure they weren't poisoning each other. But that's another issue,” Natalie MacLean on The Restaurant Guys Podcast 2007 BioNatalie is a wine writer and educator. She is the wine expert on CTV's The Social,  CTV News, and Breakfast Television.Natalie's first book Red, White and Drunk All Over: A Wine-Soaked Journey from Grape to Glass and her second book Unquenchable: A Tipsy Quest for the World's Best Bargain Wines were both selected as one of Amazon's Best Books of the Year. Her third book Wine Witch on Fire: Rising from the Ashes of Divorce, Defamation, and Drinking Too Much has become a National Bestseller.She was named the World's Best Drinks Writer at the World Food Media Awards, and has won four James Beard Foundation Journalism Awards  and the M.F.K. Fisher Award for Excellence in Culinary Writing from Les Dames d'Escoffier International.InfoNatalie's site (find her books here)https://www.nataliemaclean.com/The Martini Expo!Presented by the award-winning publication The Mix with Robert Simonson https://martiniexpo.com/Sept 12 & 13, 2025 @ Industry City in BrooklynJoin us for martini experiences with acclaimed guests (see martiniexpo.com)Restaurant Guys Regulars get a 10% discount. Subscribe at https://www.restaurantguyspodcast.com/ Our Sponsors The Heldrich Hotel & Conference Centerhttps://www.theheldrich.com/ Magyar Bankhttps://www.magbank.com/ Withum Accountinghttps://www.withum.com/ Our Places Stage Left Steakhttps://www.stageleft.com/ Catherine Lombardi Restauranthttps://www.catherinelombardi.com/ Stage Left Wineshophttps://www.stageleftwineshop.com/ To hear more about food, wine and the finer things in life:https://www.instagram.com/restaurantguyspodcast/https://www.facebook.com/restaurantguysReach Out to The Guys!TheGuys@restaurantguyspodcast.com**Become a Restaurant Guys Regular and get two bonus episodes per month, bonus content and Regulars Only events.**Click Below!https://www.buzzsprout.com/2401692/subscribe

"Corner Gas" is a sitcom that aired from 2004 to 2009 on CTV. The premise centers around Brent Leroy (played by show creator Brent Butt), who runs the town's gas station. Known for its dry humor and character-driven storytelling, the show avoids traditional sitcom laugh tracks and instead leans on witty dialogue and understated situational comedy rooted in Canadian small-town life. Reception for Corner Gas was overwhelmingly positive and became one of the highest-rated Canadian television comedies ever. Critics praised its relatable humor, and strong ensemble cast. Even after its finale, Corner Gas remains a beloved cultural touchstone, often cited as the Canadian equivalent of Seinfeld in its ability to find humor in everyday, “about nothing” situations. Will the S1E1 boys enjoy this comedy from the north? Listen as they deep dive the show's pilot episode, "Ruby Reborn". Starring: Brent Butt, Gabrielle Miller, Fred Ewanuick, Eric Peterson, Janet Wright, Lorne Cardinal, Tara Spencer-Nairn, & Nancy Robertson www.S1E1POD.com Instagram & X (Twitter): @S1E1POD

In this Executive Spotlight, Professional Carwashing & Detailing's Brian Ankney sits down with Ryan Mogged of Triadex to explore how carwash operators can maximize marketing ROI through advanced targeting tactics. Mogged explains how mobile data, connected TV (CTV), programmatic ads and direct mail are transforming customer acquisition and retention. From geo-fencing competitors' locations to leveraging online search intent, operators now have powerful tools to reduce wasted spend and track real customer behavior over time. The conversation also highlights the impact of new mover campaigns, custom propensity modeling, and innovative formats like plastic gift card mailers — all designed to help car washes attract loyal members and boost profitability.

Send us a textShirley Plant has learned through personal experience how hard it is to change your life for the better. Diagnosed with chronic fatigue syndrome,  lyme, insomnia and MCAS years ago, Shirley knows all about challenges!  Shirley is the author of Finally… Food I Can Eat—an inspirational dietary guide and cookbook for people affected by food allergies and intolerances. She is also the author of Finally… Paleo Food I Can Eat a cookbook designed for people wanting to avoid grains, legumes, dairy, eggs, almonds and sugar. Her latest book is called Finally Asleep a Step by Step Guide to Overcoming Insomnia NaturallyShe has written articles for Eco-Sense, The Celiac News, Total Fit Magazine, Kris Carr's Crazy Sexy Life blog and MindBodyGreen. Shirley has given seminars on food allergies, cooking and menu planning at health clinics and health food stores and graced the cooking stage at both The Woman's Show and Go Green Expo, sharing her cooking talents and gluten free recipes with the attendees. Also featured on CTV news, Rogers Television as well at Breakfast TV featuring some of her tasty recipes from her cookbooks.Today she is passionate about her new book and facebook group, Curing Insomnia Naturally, along with  her 7-Day Online Challenge where she helps people learn the root causes of insomnia and how to sleep naturally again.  Connect with Shirley:https://shirleyplant.com/https://www.facebook.com/sherrecipes/https://www.facebook.com/groups/13148796927494427 Day Challenge- https://shirleyplant.com/7-day-challenge-to-cure-insomnia-naturally/Support the showFind Heather:https://www.enlightenedmood.comDiscount codes:https://www.vivarays.com ➡️ Code: enlightenedmood.com for 10% offhttps://midwestredlighttherapy.com/affiliate/enlightenedmood/ ➡️ Code: enlightenedmood for 10% offhttps://www.emr-tek.com/enlightenedmood ➡️ Code: enlightenedmood for 20% offFind Vanessa:https://instagram.com/bright_light_wellness/vanessabaldwin/https://www.instagram.com/healingfamilieswithhomeopathy/Website: https://brightlightwellnesscoach.com/Discount codes:https://midwestredlighttherapy.com/ ➡️ Code: Brightlightwellnesshttps://vivarays.com/ ➡️ Code: BrightlightwellnessFree Product Guide ...

Today's show begins with some TSwizzle talk as Travis Kelce and Taylor Swift announce their engagement. CTV's Jackie Perez joins the show. The guys talk Carter Yakemchuk and much more

Post Malone BioSnap a weekly updated Biography.Post Malone is having one of the most transformative weeks of his career, seamlessly blending music, entrepreneurship, fashion, and fatherhood into a headline-grabbing summer to remember. Paris is buzzing as anticipation builds for September 1st, when the superstar will debut his very first fashion label, Austin Post, with a runway show at sunset—his grand entrance into high-end design according to Paris Select Book and Surface magazine. Invitations are tight-lipped on the details but hint at a cinematic showcase channeling his signature blend of Texan cowboy flair and baroque swagger. After years of buzzy collaborations with Crocs, Stanley, Ugg, and most recently SKIMS, Posty is now stepping into the role of full-fledged designer, making it clear he's set on leaving his mark on the style world, not just lending his face to it. Just days ago, he turned heads as the star of SKIMS' menswear campaign, cowboy hat and all, solidifying his status as both an influencer and an innovator in the fashion space.But the catwalk isn't the only place Post Malone is drawing crowds. His Big Ass World Tour has swept through Europe, selling out stadiums from Romania to Berlin, an open-air extravaganza in Kaunas—his only Baltic show—then heading to Milan, Zurich, and Paris amid frenzied fan speculation about possible surprise guests. The tour has been packed with cameos from the likes of Jelly Roll, Sierra Ferrell, and Ed Sheeran, and setlists blend classics like Circles with country-tinged hits off his F-1 Trillion album, showcasing a seamless genre transition that has fans and critics buzzing.Adding entrepreneur to his résumé, Parade reports that Post is opening a mammoth 26,000-square-foot entertainment venue in Nashville's Lower Broadway, a new hotspot boasting six bars, three stages, and a rooftop view over Music City. The venue is co-developed with the hospitality powerhouse behind the city's most iconic country-star bars. It's scheduled to open later this summer, promising to be the largest ground-floor experience on Broadway and further cementing Nashville as his adopted second home.On the personal front, Fox News features Post embracing his new life in Utah, where the mountains and quiet give him space to raise his three-year-old daughter—his “biggest giggle,” as he puts it. He's open about the joys and challenges of fatherhood, teaching his daughter to love George Strait, and stealing moments for family despite a relentless schedule. Festival news also made waves as CTV announced he'll make his long-awaited Atlantic Canada debut at YQM Country Fest in 2026, headlining alongside country giants Eric Church and Zach Top, ensuring his country evolution remains in the spotlight.Social media has been ablaze with speculation and excitement about both the Paris event and the Nashville venue, with fans decoding cryptic signs and counting down the minutes. In short, Post Malone is turning every stage—fashion, business, music, and dad-life—into must-watch theater, redefining what it means to be a pop culture powerhouse in 2025.Get the best deals https://amzn.to/3ODvOta

Discovering the Best Version of Yourself After Divorce with Bee QuammieReady to meet the woman you become after divorce? This episode will change how you see yourself and your future.Bee Quammie, multimedia storyteller and author of The Book of Possibilities, joins host Sade Curry to share raw truths about rebuilding after divorce. Bee is a Jamaican-Canadian multimedia storyteller: a writer, podcast host, TV personality, and public speaker. She's written for publications like The Globe and Mail, Men's Health, Chatelaine, Refinery29, Essence, and more. Bee is a guest host and commentator on several Canadian television and radio shows, like CTV's The Social and CBC's The Next Chapter. She's also a highly sought-after public speaker with the National Speakers Bureau, offering keynotes across North America. She writes and speaks on topics like race and culture, parenting, mental health, and pop culture — and her debut book, an essay collection called The Book of Possibilities, was published by Penguin Canada in 2025. Bee lives in the Greater Toronto Area with her two daughters.Bee breaks down the difference between being married, going through divorce, and thriving as a single woman - and why she loves the version of herself she is now most of all.What You'll Discover:Why "know the version of you that you like best" changes everything about datingHow to tell the difference between loneliness and being alone (they're not the same thing)The surprising way to reconnect with pleasure through your five sensesWhy nice guys aren't always the answer - and what to look for insteadHow to set boundaries that men actually respectThe secret to celebrating small wins on your path to thrivingBee shares her honest journey from losing herself in marriage to discovering self-love that creates armor against outside noise. She talks about solo trips to Curacao, learning to laugh at her own jokes, and why she approaches dating as fun rather than a job interview.This conversation tackles the shame around divorce, the pressure women face to follow scripts that don't serve them, and why breaking those narratives leads to better relationships with yourself and others.If you're ready to stop waiting for someone else to validate who you are and start loving the woman you're becoming, this episode is your wake-up call.Connect with Bee Quammie:Website: beequammie.comSocial Media: @beequammie (all platforms)Book: The Book of Possibilities (Penguin Canada, 2025)Ready to create your own dating strategy that honors who you're becoming? Schedule your free dating consultation call with Sade and start building the love life you deserve - one that fits the incredible woman you are today.

Next in Media spoke with Drew Muller, VP and General Manager of House of Highlights, about how the Warner Discovery-owned property is looking to bridge sports fandom with top creators' content via the Creator League. The event, founded in 2023, features top creators such as Kai Cenat, Jesser and FaZe Rug playing a series of tournaments in sports such as slamball, dodgeball and basketball for big prize money, both on social platforms and streaming services like HBO Max.

Evan Hughes hosts Matt Sciannella, Aaron Weekes, and Kyle Taylor to discuss how to integrate Connected TV (CTV) into paid media strategies, particularly for B2B companies. With digital landscapes evolving, the conversation emphasizes the importance of leveraging CTV's unique opportunities for audience reach and targeted awareness. The experts provide a detailed discussion on how CTV not only complements traditional digital efforts but also stands out with its TV dominance, capturing audiences more effectively through non-skippable ads.Throughout the session, the guests dig into the practical aspects of launching a successful CTV campaign. They address the initial budget allocation, common challenges in creative production, and measurement techniques that align with long-term brand objectives. As discussions progress, they highlight the unique advantages CTV offers compared to traditional online advertising, particularly through LinkedIn's platform, citing notable cost efficiencies and advanced targeting capabilities. This conversation serves as a comprehensive guide for marketers aiming to harness CTV's potential in enhancing brand visibility and driving engagement within their target market segments.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch #paidsocial #ctv #connectedtv______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guests:Matt SciannellaAaron WeekesKyle TaylorConnect with the hosts:Evan Hughes

On the Saturday August 16, 2025 episode of The Richard Crouse Show we meet Patrick Tarr. He has over a decade of experience in the film and television world in Canada—currently he is the co-executive producer and writer of CBC’s “Saint-Pierre,” and he was the head writer and executive producer on CTV’s “Cardinal.” He’s also written for Saving Hope, Nurses, Cracked and The Colony, as well as Canadian institution Murdoch Mysteries to name a few. Today we’ll talk about his television work, but I also want to tell you about his debut novel, “The Guest Children,” which is now available wherever you buy fine books. The book was inspired by the real-life thousands of “guest children,” British children who were sent to Canada during WWII to stay safe from the bombings. Then, I don’t know if you’ve been watching the Billy Joel documentary on Crave called “And So It Goes.” It’s a fascinating and revealing two part look at the life and music of the “Just the Way You Are” singer, exploring love, loss and struggles that contributed to his songwriting. As a companion to those documentaries, I dug into the archive and found an intercview I did a few years ago with Liberty DeVitto. As Billy Joel’s drummer from 1976 to 2003, he’s credited as drummer on records with sales of over 150 million copies. Do you love “Just the Way You Are”? That Liberty DeVitto. How about "She's Always a Woman,” “Only the Good Die Young" “You May be Right” or “It’s Still Rock and Roll to Me”? All Liberty DeVitto. He’s what they call a New York City style drummer, solid and powerful. He also an author with a memoir called, “Liberty: Life, Billy and the Pursuit of Happiness,” available wherever you buy fine books. It details not only the good times with Joel, but also the bad… leading up to their split in 2006. Today, I chose some excerpts from the interview to share an insider’s view of what it was like working with Billy Joel as he became a superstar. Finally, I love going to live theatre, but I recently had a chance to experience it in a different way. “Back to the Future: The Musical” is now playing at the CAA Ed Mirvish Theatre in Toronto, and I was invited to not only see the show, but to visit the theatre, on stage and backstage, to chat with the show’s stars, DAVID JOSEFSBERG who plays Doc Brown and LUCAS v who brings Marty McFly to vivid life. The show is based on the iconic 1985 movie “Back to the Future,” and sees Marty McFly accidentally change the course of history when he is transported back to 1955 in a time machine built by the eccentric scientist Doc Brown. He’s in a race against time to fix the present, escape the past, and send himself... back to the future.

When you can survive the meat grinder of the news cycle AND late night comedy for over 1600 episodes....you must be pretty good at your job.On this episode we go into the writers room of one of the most successful late night TV shows of the modern age, welcome to 'The Daily Show'.It's never 'old hat' for head writer Dan Amira who has been nominated (and won) at the Emmys on multiple occasions.  We talk about the evolution of show over the years, the stress of having to throw out something you've already written based on some news that just came down the wire, the importance of research and working on his dream job.'The Daily Show' airs on Comedy Central in the States, CTV here in Canada and shows up the next day on Paramount Plus everywhere.

Taylor Swift and Travis Kelce's relationship was still only a fresh rumor in 2023, when State Farm brought together Travis' mother, Donna Kelce, and Jake from State Farm at an NFL game.On a new episode of The Big Impression, State Farm's Patty Morris dives into how the company quickly capitalized on the opportunity despite being risk-averse.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing,Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're diving into one of the most buzzworthy brand moments in recent memory when Jake from State Farm crashed the Taylor Swift NFL multiverse in a way only he could.Damian Fowler (00:20):Our guest is Patty Morris, head of brand at State Farm. Patty and her team turned a viral cultural moment into a strategic marketing win from the sidelines of an NFL game to the front lines of CTV social and beyond.Ilyse Liffreing (00:34):We're talking about that famous seat swap with Mama Kelsey, and then digging into why Jake keeps showing up in all the right places and how State Farm is rewriting the playbook on building a culturally fluent brand.Damian Fowler (00:47):So let's get into it. We're going to go back to the fall of 2023 when Taylor Swift shows up at a chiefs game and sits next to Mama Kelsey and days later, Jake from State Farm's. In that seat, could you take us behind the scenes and how the idea came together so quickly?Patty Morris (01:07):Okay. Well first let me just back us up a little bit. Okay. State Farm is 103 year old, brand 103, so we have certain ways of doing things,Ilyse Liffreing (01:19):A lot of legacy there right?Patty Morris (01:19):Yes. A lot of legacy we, I think, have been successful as marketers and done a lot of great things over the decades, but we have a way of doing things and you can imagine we're an insurance company, we're risk averse, all of those things. I would just say knowing that context, how do you get from that to an agency calling you on a Friday night and saying, we have this big idea and we think you need to execute it, and it's in about 40 hours. And also it's on probably one of the biggest stages there is, and you say yes to that of course, but how do you get from A to BI think is your question. How did you make that happen? And I would just say a couple of things. One, you have to set the right conditions so that you are part of the cultural Lex Conna in a way that those opportunities come to you. And I think we had done that over time with Jake from State Farm, being really methodical about that and getting him out there in a way that people want to see him and in a way that is a best representation of our brand and allows us to be in cultural places that we otherwise couldn't without that physical brand asset.Damian Fowler (02:30):I mean, everyone obviously wanted to be part of that moment, and it's interesting that you bring up the fact that State Farm is risk averse, and yet you made it in it into that moment. Why was your connection to the Kelsey family and Jake's cultural capital so critical to making it land?Patty Morris (02:47):Yeah, I mean, I think the other context in the background around a moment like that is we've spent a long time over a decade really working to be endemic in the football landscape. Whether it was our longstanding campaign with Aaron Rogers and now Patrick Mahomes, we had brought Travis Kelsey into our football creative for the season and he was part of that work. If you remember, the Mahomes and Otto commercial was the best bundle in the league.Damian Fowler (03:15):Oh yeah, yeah, I do remember.Patty Morris (03:16):So we had all of those things working together, plus all the work we had done to make Jake from State Farm who he is, and you get this lightning moment where you have the right to be there because you have Jake and people love him, and he's a physical manifestation of an intangible product that you can put in these environments. We've built a brand that's endemic in football and is recognized in that space and just I think hats off to the creative mindset at maximum effort for calling us and saying, we think this could be a really great joyful cultural moment. And not many people could go sit in that seat next to Mama Kelsey the week after, but we think fans will love this and risk averse or not. When you hear an idea like that and you are able to put your brand in a position like that, you say yes. And if there's anybody that understands maximizing a cultural moment and doing it in the right way, I think it's maximum effort. So you trust them in that moment to do that with you. And man, we did it very quickly.Ilyse Liffreing (04:23):Very cool. Yeah, no, I know. I was just going to say it was very fast. The timing was impeccable.Patty Morris (04:30):Yeah, I think a week later it wouldn't haveIlyse Liffreing (04:32):Landed. No,Patty Morris (04:33):I agree. It had to be that weekend and just the next cultural beat right after that, and I think it really surprised people and added value to what they were seeing and during the game and just a really joyful way.Ilyse Liffreing (04:46):How quickly did it come together after the idea came into,Patty Morris (04:50):They called us on a Friday night and after a long week, a busy week said, Hey, we have this idea, but we have to make it happen on Sunday, or we don't think it'll work. And we said, we agree, but oh my gosh, how are we going to make this happen by Sunday? And so of course their next call is Jake from State Farm, are you busy? Can you be there? Can you get to New York overnight? Basically. And the actor that plays Jake, Kevin Miles is such a great partner,(05:21):He gets that call and says, what's the idea? And we tell him and he is like, well, we have to do it, we have to do that. We think so too. And he's like, then yes, I'll get there. I'll be there. So Friday night to, I can't remember what time the game was on Sunday, but wow, it was very fast and we're not used to moving that fast. That was an effort for us, but a really important moment. And I think in tipping point where we started to build some muscle around being able to capitalize on those kind of moments.Ilyse Liffreing (05:50):How long would you say campaigns usually take to come together toPatty Morris (05:54):PrepareIlyse Liffreing (05:54):A little bit?Patty Morris (05:55):It depends, right? It depends. Sometimes you plan something out and you're building something big. You do that really methodically and strategically, and it takes a while. Sometimes you're doing something that is a smaller scale and you can do that faster. But these types of things are really, we call 'em lightning in a bottle moment when it has to be, the specific parameters have to be exactly right. The stars have to align, and you have to be able to do that quickly. And so we try to work with our teams to be doing the long-term things, but also have the capacity to be able to turn and burn on a great idea when we see it. And I think that's why we've been able to hop into these cultural moments and punch above our weight as a brand because they're not paid moments, they're cultural moments that get a lot of earned attention, and that can be really powerful. Very cool.Damian Fowler (06:44):So beyond that moment, then you've got that, you capture that lining moment, then what do you do and how do you make it, you channel the cultural impact of that moment across the different channels going forward to maximize it?Patty Morris (07:00):First thing you do is celebrate, right? You took a risk and it landed and it paid off. And it's important to celebrate that because it can be really scary, right? I'm sure we've got this really precious, iconic brand in our hands. We've got this really precious asset in Jake from State Farm that we've worked so hard to build. And you take a risk like that. I think it's just important to celebrate when you make the right decisions and you're able to do it quickly. But we talk a lot about an equation that we have at State Farm, and it's a shift that we've made. We of course care about how many impressions we get. We of course care about our cost pers, right? All the things that we marketers have to care about and do care about. We try to focus on putting things through a lens, especially things like this through the lens of reach times engagement equals attention.(07:50):So when you get this sort of lightning moment, it's just a cultural moment that everybody's already paying attention to and you sort of are able to insert yourself into it. We have a lot of great partners that we work with, media partners, and we endemic in that football space. We knew everybody was going to look at that moment. We didn't really have to do a lot. We just had to put Jake from State Farm in the seat and everybody's attention turned to it, and it created its own 360 moment in its own way. And so the earned potential you get from that, the attention, that attention metric, syndicated headlines, engagement in social, everybody talking about it on replays and highlights, it's priceless. It's priceless. So I would say a lot of things, we have to work really hard to spread it across channels and make it 360. This was really just a matter of setting up the moment and then letting it do its thing.Ilyse Liffreing (08:46):How do you think about where Jake will show up next?Patty Morris (08:50):We actually try to be really disciplined about this. He is that physical manifestation of the promise that we sell in insurance and the relationship that we sell. And so I think the first criteria is, is it authentic to the brand and how we want him to show up, and is it demonstrating relationship and connection in the right way, and is it true to our values wherever he's going to show up? The reality also is he is one human being, so we have to manage his calendar appropriately. And Jake's a busy guy, very busy guy. He is an influencer in his own right. He's got 1.4 million followers on TikTok. The TikTok job alone is a lot. So we're pretty choiceful about where and when he shows up. So it's got to be the right fit. It's got to be an opportunity for us to really demonstrate that physical connection and we got to work it into the calendar. Yeah,Ilyse Liffreing (09:45):That's funny. So I would love to then now dig into some of your takeaways from that campaign. Were there any results, like reactions that you saw from the mom and Kelsey moment maybe in terms of brand lift or broader cultural impact?Patty Morris (10:01):Yeah, I mean, I think part of what has catapulted this branded asset into the cultural space in a way that just honestly, it's hard to measure. So of course we look at individual campaign metrics. Do we see brand lift in the body of commercial work that we put out? But in a case like this, it's harder to measure. So I think we mentioned the earned and the billions of impressions that created the engagement and the chatter online and all of that. But it's really all of those metrics combined with some of the intangibles. It's like when it comes to Jake from State Farm or our brand, we're constantly testing those assets for familiarity. So recognition and relevance, and we do it two or three times a year. And so we can see where he plots on that compared to our competitors and compared to our rest of our assets, we've got six, seven really important assets that are really familiar and we've worked really hard to build. Most brands are happy and lucky to have one or two. We've got seven of them.Damian Fowler (11:04):SoPatty Morris (11:05):That's a metric that we look at too, to say is what we're doing collectively and in cases like the Mama Kelsey moment, pushing those assets into higher recognition and higher relevance and uniqueness for our brand. And those are the metrics that we're looking at.Damian Fowler (11:22):I also want to ask you, what did you learn about your audience after the appearance and the way they engaged with Jake in that moment?Patty Morris (11:31):It's such a phenomenon to me that this character can be in a lot of different cultural places and be accepted. So we didn't know if you go sit him next to Mama Kelsey after a Taylor Swift moment, people are going to love it or they're going to hate it. It's not one of those things that maybe no one will notice and we'll just see. It's a big swing.(11:57):So I think we learned from fans that he is welcome in those cultural moments, and so that got us to have a little more confidence routes around some of the decisions we've made since then. So when you see him at Bravocon, you see him at TwitchCon, you see him at Coachella, and we do an exclusive drop with Travis Scott. And the reaction to him in those places, whether it's online and in social and how people comment and engage about it or in real life, is actually overwhelming. So many people will come up to us or we'll approach Jake, who are my kids love you. My kids won't stop talking about you. And even young kids, Jake from State Farm, they want their picture with him. So I think we've learned over time that he does have this universal appeal, and he's welcome. He's loved in these places, and so you're able to add value to people's experiences and to some of this context in a way that you just wouldn't expect from an insurance company.Ilyse Liffreing (12:55):So Jake obviously has become much more than a spokesperson. He's a TV personality at this point, and he's a spokes influencer as well.Damian Fowler (13:05):Spokes spoke.Ilyse Liffreing (13:07):Spoke.Damian Fowler (13:08):IIlyse Liffreing (13:08):Liked it. Okay. Say that three times. We need to redo this.Damian Fowler (13:11):No, no, it was good. I think it was good, the interaction. That was good.Ilyse Liffreing (13:14):Okay. The spoke flu? Yes. If you'll, I think you coined that perhaps. Maybe we did. Maybe we did maybe. But he has permission to show up anywhere, basically. How did you build that kind of brand equity?Patty Morris (13:30):I think it's a thousand little things over a long period of time. Original Jake from State Farm, that commercial was in 2011, right? So you've got a long history of equity in 2019. We recast that role and we're very specific about how we wanted to bring that to life. So I think it's been many things over a long period of time. But also I would say especially in some of these more recent cultural things, we test in small places. We test smaller things, we build competence, and then we try the next thing and you can see the reception to it. And I would say the other thing that stands out to people are his clothes. So red and khaki and his kind of uniform that he wears has also become pretty recognizable, and people talk about that a lot. And we take a lot of care in how he dresses and how he shows up.(14:23):So naturally we talk a little bit about apparel and fashion places and could he be accepted in that area and we can connect with a totally different audience that otherwise again, would not be connecting with insurance maybe. And so we test into small places. You wouldn't say, let's have Jake show up at the Met Gala right out of the gate you would say, where can we try a couple of places? So we work with gq, we send him to Vogue World and just see how does it go? He does a whole behind the scenes content series around it. He shows up there and fans loved it. They're so excited for him. They feel like he's their friend and they're just excited to see how he's moving through the world and everybody's cheering for him, rooting for him. I think you try in small places and you test in small places, you build confidence so that you can say yes to the big swings and you can just kind of know in your gut when that's right.Damian Fowler (15:15):Are you able to connect that recognition, that brand equity to business outcomes? I know people say, oh, there's Jake, in terms of actual business impact.Patty Morris (15:25):Yeah, of course. We're looking at brand awareness, especially with younger audiences. And like I said, Jake is universally loved. We're working hard to make sure we're relatable and relevant with younger audiences, especially in these big cultural moments. And we see our awareness scores being at the top of our category. We see our consideration scores and the trend of improvement over the last five, six years as we've really put Jake forward in this way and become really consistent about it. And there's also sort of the offline pieces of that, and you look at how people are talking about him online and the conversation and the performance on his TikTok and the brand lift that comes from that. So absolutely, we wouldn't be doing this if we didn't think it had profound business value. And I think we cracked the code a little bit on how to do it in a way that isn't a caricature or a mascot. It's this in-between version of it can really have a personal connection with consumers either digitally or commercially or in real life. And I think that's special about it.Damian Fowler (16:28):We're talking about maximizing impact, especially around new channels. Are there any that you are looking at in particular? Like CTV?Patty Morris (16:35):Yeah, in CTV streaming, just the collapsing of the funnel is how we talk about it. Where in a lot of these streaming environments, you're really able to pull people through an experience in a way that you couldn't before. So the connected piece of that, the data that surrounds that and how you actually make that work from a customer experience perspective in a way that can pull people through, not just from seeing your ad, but actually considering you and able to take an action in that moment is really exciting. So we are experimenting with a lot of different things and a lot of different partners. We did some really great work last year with Amazon and Thursday night football. So that to me is a super exciting area and one that I think marketers are going to be able to show results from in a way that we just haven't before, all across the funnel, which is super exciting.Ilyse Liffreing (17:27):It's hard for a lot of brands, especially legacy brands, to be so nimble and quick with their brand spokesperson. What would you say to marketers who are hesitant to take those kind of risks?Patty Morris (17:40):I would say know the places where you have to be vigilant about your brand and know the places where you can turn over your pen a little bit. And I think that's especially true just with the rise of creators and creators and influencers as a very important media channel. We've been talking about that a lot this week here and can around how brands work with creators and the partnership that you have to have because it can feel really uncomfortable as a brand to turn over your very precious thing to creators, but they know their audiences bestIlyse Liffreing (18:16):AndPatty Morris (18:16):They know what's going to work. And so it can feel scary, but you kind of have to turn over the reins a little bit and let them work and create with your brand in a way that's going to be relevant to consumers and their audiences. And so I think that is true in this context as well.Damian Fowler (18:32):To pull off a move like this, a brand has to move fast. And I'm curious just to hear from inside as it were, what structures or ways of working at State Farm made you capable first off of pulling something like this off, and then maybe what have you learned from it as a company?Patty Morris (18:47):Yeah, again, being 103, it's hard. We've got set ways of working and we have legal and compliance teams, and those are very real parameters that as a marketer you have to pay attention to. But culture waits for no one. Culture just keeps on moving. And if you really are going to capitalize on these moments as they happen, you have to be nimble in new ways. And I think it's just have the discussions, get on the phone, talk through it, is it the right thing at the right time? And is it worth taking some calculated risk because the benefit to the brand and the business is going to be strong enough to outweigh the risk. And there's no way you can do that or know that without just rolling up your sleeves and hashing through it with your team and making the best decisions you can for your brand.(19:31):And if you get it right, it can be a gold mine. If you get it wrong, it can really be hard. So I think that it is difficult and it's stressful, but for us, mama Kelsey moment was probably a tipping point where we said we have to recognize and be able to act quickly and nimbly when that makes sense. Not all the time that would be chaos, but when it makes sense and do it in a way that's going to be acceptable to our organization and feel good about that, but also in a way that is going to allow us not just to react to moments, but be moment makers. So I think we've moved on from that moment to do that in different spaces, and it's been great for the brand. That'sIlyse Liffreing (20:11):Wonderful. That was great. Now we have some rapid fire questions forPatty Morris (20:14):You. Okay. Okay.Ilyse Liffreing (20:17):So first one is a question that is a popular one for this podcast. What are you obsessed with figuring out right now?Patty Morris (20:26):Oh, so many obsessions. My biggest one right now is organic search and really just understanding how that's going to move and change with AI and generative AI and what that means for brands and how you need to show up. That landscape is changing and it's so critical to adapt to what really is consumer behavior, adapting to the consumer behavior in a way that is going to make sure we're showing up in the right places in the right ways. And it's probably one of the biggest places that I can see right now that is changing rapidly and significantly. So we're really working hard to make sure we're on top of that.Ilyse Liffreing (21:04):Yeah. On that note, are there other ways you are already using AI or experimenting with that?Patty Morris (21:10):Yeah, I mean, it's such an exciting time to be a marketer and also a little bit unsettling. And so I think like many others, we're experimenting in certain places. We've been using AI through certain things for a while, but there are other areas where we're really just experimenting. So probably the biggest is content scaling. How do you responsibly use AI to create content at scale and do that in the right way, in a compliant way? Because the unlock there is just exponential connection with consumers and personalized connection with consumers, and it has the potential to free up capacity of teams and agencies to do other things, more things, different things, which is really exciting, but we're also very focused on doing that responsibly.Ilyse Liffreing (21:59):Would you use it with Jake since the schedule is so packed?Patty Morris (22:04):That's a good question. No, not yet. Not yet. Jake. The beauty of Jake is he's a real person, and that's one of the core tenets of what we all love about him. I think we'll keep it that way for now. That's a good answer.Damian Fowler (22:18):Okay. So next, what's missing from the market from your point of view?Patty Morris (22:24):This week has been so interesting and inspirational. For me personally, and this might be a little bit weird, but my biggest takeaway from this week is making sure we're asking ourselves what are we trying to make people feel? I think as a marketer, you can just get really wrapped up in a lot of quantity over quality, and if there's anything we see here in can, it is definitely quality work from all over the world, and it's actually quite humbling and inspiring at the same time. My big takeaway and what I think might be missing is making sure we're trying to make people feel something about our brand. It's the most powerful thing you could do, I think, to move someone towards your products. And I think the balance of let's get everything done and let's get everything out there with are we making something of quality that's really going to create a consumer emotion and connect is something I'll be taking back to my team and something that I think is missing from the market.Ilyse Liffreing (23:27):Amazing. If Jake from State Farm could pop up anywhere next with zero constraints, where would you send him?Patty Morris (23:35):I would send him to my family reunion. So they will stop asking to meet Jake from State Farm. I get the question all the time, and yeah, everybody wants to meet Jake, which I love. Or you know what? Maybe I would send her to the future so he could tell us how all this is going toIlyse Liffreing (23:54):ShakePatty Morris (23:54):Out. That'd be pretty cool. Very cool. That'd be awesome.Damian Fowler (24:00):And that's it for this edition of The Big Impression.Ilyse Liffreing (24:03):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (24:09):And remember,Patty Morris (24:11):Reach times engagement equals attention. Culture waits for no one.Damian Fowler (24:16):I'm Damian and(24:18):We'll see you next time. 

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're tackling what might be the least glamourously named ad product out there: OLV, short for “Online Video.” But don't let the name fool you. Behind that bland acronym lies a powerful tool that's been driving some seriously impressive results. To help us unpack the magic of OLV, we're joined by two of the masterminds making it happen on the front lines: Ross Walker and Carel van Rooyen from our retail media team.   “It's getting more and more expensive to buy incremental traffic on Amazon itself. This is true especially for brands competing in premium beauty categories or even CPG grocery categories. It's tough to get an edge.” Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Carel, and Ross discuss: Clarification of OLV as Online Video, distinct from sponsored brand video and streaming TV. Where OLV ads run (off Amazon, across the open web and apps via Amazon's publisher network). How OLV has helped overcome challenges like declining traffic or flat sales on Amazon. OLV's impact on increasing glance views, revenue, and generating a "halo effect" across product catalogs. The importance of keeping creatives fresh to avoid stagnation. Best-performing audience types so far: in-market and lifestyle audiences drive awareness and new-to-brand purchases. Early success testing retargeting and AMC (Amazon Marketing Cloud) lookalike audiences for higher click-through and page view rates. Value of demographic layering, even though it narrows reach, it lowers cost per action and improves efficiency. Lower costs and less competition compared to streaming/connected TV ads. Easier creative requirements: Repurposing existing sponsored brand videos can minimize barriers to entry. OLV fills a vital role in the funnel, driving external traffic before consumers start their Amazon search, improving overall channel performance. How to fund OLV: Testing with incremental budgets where possible, or reallocating spend from less efficient campaign buckets. Examples of positive results even from modest testing budgets (as low as $2,000/month). Why focusing solely on ROAS is limiting; OLV's bigger impact shows up in incremental lifts in overall traffic and sales. Utilizing AMC Path to Purchase reports to demonstrate OLV's role in the customer journey. Rising success with vertical video formats and Amazon's support for new creative options in OLV.  

Today we're joined by Connor Dault, CMO of Grüns, to talk about his move into the company, how he got up to speed, and the steps he took to work effectively with a team that was already performing at a high level.We cover his onboarding approach, how he finds quick wins without disrupting existing success, and how Grüns spots opportunities by pairing customer feedback with cultural trends. Connor breaks down their persona-based marketing strategy, balancing cohesive messaging with high testing velocity, and deciding when to quietly test versus go all-in on a new idea.He also shares the approaches that drove early growth, from Meta advertising to retention-focused customer experience, and the channels now driving scale, including CTV, YouTube, influencer partnerships, and closer cross-team alignment.Want to submit your own DTC or ecommerce marketing question? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠.If you enjoyed this episode, check out Episode 49 when Connor Dault was first on the show - How Digital Product Fuels DTC Growth with Connor DaultChapters00:00 Introduction07:22 Onboarding and Team Dynamics in Marketing15:15 Building Cohesion Across Marketing Strategies23:12 Navigating Brand Messaging and Consumer Engagement35:09 Tactical Approaches to Marketing Campaigns38:15 Strategic Hook Development41:47 Testing and Personalization Strategies44:41 Seasonal Marketing and Campaign Planning48:31 Growth Strategies and Revenue Bands51:51 Unlocking New Marketing Channels01:04:52 Innovative Projects and Measurement01:10:23 Leadership and Feedback CulturePowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Connected TV (CTV) advertising isn't just for big brands anymore—it's an emerging frontier for nonprofits to tell their stories on the biggest screen in the house.  Kris Johns, CEO and founder of AdGood, shared how his organization is unlocking unused, high-quality streaming ad space for nonprofits—at up to 70% off market rates.AdGood works directly with major publishers and platforms to collect unfilled “ad slates” (those silent filler moments you see while streaming) and make them available exclusively to nonprofits. “We sit at the bottom of the ad stack,” Kris explains, “so anything they don't fill, we get access to.” This programmatic approach allows nonprofits to run CTV campaigns with the same flexibility and robust reporting as they would on Meta or Google—except now, they're on television.CTV offers a unique blend: the emotional impact of a full-screen, in-home experience with the precise targeting of digital marketing. Nonprofits can target down to a single ZIP code, choose dayparts, and even adjust campaigns mid-flight for maximum return. It's an opportunity to put your mission front and center while supporters are engaged with content they love.For organizations without in-house production capabilities, AdGood has built a self-serve AI-powered ad generator. In just minutes, nonprofits can create a 30-second, TV-ready spot by entering their website URL, swapping images or scripts, and even translating into 30+ languages. Ads can be hyper-local (with a budget starting at just $250) or scaled nationally with managed services.Kris emphasizes that this isn't just about filling empty ad space—it's about empowering nonprofits with tools and access they've historically been priced out of. AdGood is also piloting full attribution reporting to track which viewers saw an ad, visited a nonprofit's site, and ultimately donated.From small-town initiatives to nationwide campaigns, the flexibility and affordability of CTV through AdGood could change how nonprofits think about media. As Kris puts it, “Our goal is to turn marketing from a cost center to a profit center for nonprofits.”Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

In this episode, Stephan Livera interviews Evan (VNPRC), the creator of HashPool, discussing the importance of decentralizing Bitcoin mining. They explore the current state of mining centralization, the risks it poses, and how HashPool aims to empower small miners through innovative technologies like eCash and e-Hash tokens. The conversation also explores the challenges of privacy, custodial risks, and the future of decentralized mining, emphasizing the need for regular payouts and sustainable practices.Takeaways

In this week's episode of the MDM podcast, I speak with Adam Epstein, the CEO of Gigi, an AI-enabled automation tool for the Amazon DSP. Following Amazon's announcement in June of identity partnerships with both Roku and Disney (which I cover in Amazon is CTV's data engine), Adam and I focus our conversation on Amazon's strategic positioning with its advertising business across Amazon Prime Video, sponsored on-site advertising, and the Amazon DSP. Among other topics, we discuss:An overview of the partnerships that Amazon announced with Roku and Disney at CannesWhy Amazon's dataset is a natural fit for CTV, and whether its audience data alone can be a principal driver of growth in that marketHow Amazon's AI-enabled automation products, Brand+ and Performance+, differ from those offered by Meta and GoogleWhether Amazon is fundamentally supply-constrainedThe ecosystem of advertising-focused AI toolsThe non-obvious ways that Amazon is approaching growth in non-endemic advertisingMisconceptions related to Amazon's advertising business?Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his team built a creative-first programmatic powerhouse from scratch, the growing impact of Connected TV (CTV) across LATAM, and how partnerships like LG are redefining attention metrics. They also dive into market-specific buying behavior, cultural preferences in ad formats, and the challenge of measuring outcomes beyond CTR. If you're curious about how CTV is scaling in LATAM—and what global marketers can learn from it—this episode is packed with insight.    

In this episode of The Big Impression, we're joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what's changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of the most compelling new players in commerce media. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're checking back in on one of the boldest moves in airline media, connected media by United Airlines as they've redefined what's possible in the world of Traveler Media Networks.Damian Fowler (00:22):Our guest is James Rothwell, managing director of brand marketing at Connective Media. James and his team are helping United leverage the power of 110 million traveler profiles, create new opportunities for brands across the entire customer journey.Ilyse Liffreing (00:38):We actually spoke with Connective on this podcast just last year and just a week after they launched. A lot has happened since then from major brand partnerships to rapid innovation in tech content and measurement, and today we're catching up on what's new. So let's get into it.Damian Fowler (00:57):So James, this time last year, United had just launched Connective Media. It was June, 2024 at CAN, and it was the first airline media network. Could you walk us through what's happened since then? How has the network grown? How has it attracted brand campaigns and how is it working?James Rothwell (01:20):Yeah, absolutely. And thank you Damian, for having me on. This is great to be here. We just celebrated our first birthday, which is a wonderful thing. We're engaging with so many different types of brands who are interested in reaching a premium traveler audience. We've seen some success in most of the key verticals that you would imagine, and then some surprising ones too. And obviously it's a slam dunk for a travel brand or a destination brand, but those non-endemic brands, the non-endemic advertisers who are trying to reach travelers, no matter where they are in their journey or even in between journeys, we're finding really interesting use cases, really interesting targeting options and ways for them to be able to reach them across all of our screens. And on,Damian Fowler (02:08):Let's get into it a little further. Can you give us some examples? And you mentioned non endemics as well, but maybe we could start with the endemics and then move on to the non endemics.James Rothwell (02:17):No, absolutely. I think travel as a category is a growth sector right now. I think ever since the pandemic, people have been looking to explore the world and get out of the, I mean, they were cooped up for quite a while there, and so travel's never been more popular. Like any industry, you've got to break through the noise and the options that you have out there. Right? World's a big place.(02:43):Luckily we fly to a lot of different places. We have over 330 different destinations. One really interesting case study that we've just completed was with the Cayman Islands tourist board, and they were looking to drive passengers travelers to the Cayman Islands, and they worked with us across all of our media, and we were able to do closed loop attribution based on the bookings that were then made to those destinations. So for us, measurement and measurability is incredibly strong in the travel sector and the travel space. We were able to see basically with Cayman Islands, that 9,000 bookings came from exposure to the ads that ran across email, across our club lounges and in our entertainment seat back screens on the planes. So we were able to drive awareness, intent, and then conversion, and we were able to track that and they saw a 13 times return on an ad spend against that campaign. We were incredibly happy with that. They were incredibly happy with that. We obviously made some travelers very happy to go enjoy the wonderful blues ocean around the Cayman Islands.Damian Fowler (03:58):Yeah, there's something nice when you see that on screen. You'reJames Rothwell (04:01):Like that, I'm going to go there. Yeah, that looks nice. That one sells itself. ItIlyse Liffreing (04:05):Does. So you mentioned non-endemic brands too. That's really interesting.James Rothwell (04:09):Yeah, I mean, we're all travelers, right? We all got on a plane to be here in Cannes. It doesn't define us, but certainly it helps to give context and potentially insights around who we are as individuals and what we like to spend our money on where we like to spend our time. And so that translates into a really interesting audience segment for different brands. So we've had a lot of luck and a lot of success with luxury brands who want to reach, especially front of plane individuals. B2B brands has been a real boon for us as well. Business decision makers, they're looking to find those individuals and we can find 'em on the planes in the clubs and through different digital channels as well. And so that's been a really interesting sector that we've been able to really capitalize on, and I think they've been able to see some significant growth on that. And we work with, for example, JIRA, which is an Atlassian product, and they did a full omnichannel activation with us and they saw some fantastic results there.Ilyse Liffreing (05:16):Very cool. Could you describe that a little bit more, how, I guess you worked almost in a custom way, it sounds like With JiraJames Rothwell (05:26):For that one was very custom. In fact, they had their own branding moment and wanted to use some of that branding and creativity and plug it into the inflight entertainment screen. So we created a custom channel for them with curated content behind it, which then obviously gave them a branding moment and an opportunity to drive their messaging with more engagement. So that was a very custom moment, but also an opportunity for us to do very targeted work to find the right audience members throughout the journey.Ilyse Liffreing (05:56):We spoke with Mike Petre on this podcast just about a year ago, A week after you guysJames Rothwell (06:02):Launched. That's right.Ilyse Liffreing (06:03):It seems that you're moving fast and obviously moving on to things like custom solutions and everything like that. What else is new in the past 12 monthsJames Rothwell (06:12):Where to start? We've been bringing on a significant amount of partners, not only on the technical side, but also on the content side. So most recently we did a deal with Spotify. We're very excited about that partnership. Again, from a content perspective and an engagement perspective, that gives us a whole new set of ways and deeper engagement from people while they're on the planes. It's also an opportunity for a loyalty aspect of that as well. And we'll talk a little bit about how Mileage Plus comes into our overall offering, but if you sign up for Spotify Premium, there's a Mileage Plus component to that. We are the first airline to offer audio books and video podcasts within our planes. There's a lot going on in the loyalty space. We are working with many partners to be effectively integrated into our loyalty program with that will also be a media component as well. So this marriage of loyalty and media together is been a real, it's been very successful in terms of not only helping to drive awareness of those campaigns and those opportunities for Mileage plus members to convert, but also to drive media value for those individual brands. So Vivid Seats is another recent partner of ours where we are able to give mileage plus members the opportunity to earn miles as they buy tickets to entertainment. But you can imagine a world where for those types of companies, we know where those individuals are going to(07:41):At those destinations. Those companies know how many seats are available at a particular location. Can we match that data and make really customized targeted advertising campaigns to say, okay, we see you're going to Vegas, here are some seats available when you get there. So that opportunity of matching data with our partners from a targeted perspective and then a loyalty perspective is really limitless in terms of what the opportunity is there.Damian Fowler (08:08):Let me just ask you, partnerships like this seem hugely valuable in this space. What else are you seeing?James Rothwell (08:15):One of the partnerships that we're super excited about is a very recent announcement with JetBlue. We will be working with JetBlue in a number of different ways. Again, loyalty will be a component of that where we are able to, a JetBlue customer can use United Miles to fly on JetBlue and vice versa. There will be a component that will extend to airport and gate availability down the road. There's a commerce play part as part of that where JetBlue will be powering commerce for us for ancillary products like hotels, cruises, cars, et cetera. And then where it's very exciting for the Connected Media group is that we will be effectively selling JetBlue audiences under the connected media roof that will sit alongside our United Media and United audiences. So the combination of that obviously is a scaled audience across different geographies where JetBlue is stronger in the northeast where we are not as strong. So very kind of complimentary in terms of the audience. And that obviously from an advertiser perspective is great because that's more scale. It's one less phone call to make in a world where there's 280 different media networks that kind of consolidation or rather that opportunity to create an airline audience at scale. We think there's massive opportunity there, and we're talking to a number of other airlines about that opportunity.Damian Fowler (09:36):And when you talk about at scale, you've got 63 million mileage plus members, so that's aJames Rothwell (09:42):Serious, yeah. And 174 passengers over the year. I think JetBlue is around 40, soDamian Fowler (09:49):74 million. Yeah.James Rothwell (09:50):Yeah, 174 million. And then you add 40 million of JetBlue you're getting up there in terms of hundreds of millions of audience members that we can now get in front of. That's a serious proposition.Ilyse Liffreing (10:00):Yeah, it's a great partnership really in a lot of ways. Almost a surprising one too, because you guys are competitors but are also helping each other out in ways. AndJames Rothwell (10:13):Again, it's a very complimentary partnership. I think they're strong in places where we don't have the same coverage. And so it works from that perspective. At the airline level, I think what's most interesting for me is we think we might be the first commerce media player to bring a, I wouldn't even call 'em competitor. I would call 'em a pier,(10:35):A pier into the garden. And this is not a walled garden. This is an anti-Wall garden straight. We've built this technology stack purpose built for the airline. We've built it so others don't have to. And we think by bringing more individuals and more airlines into this world, and it could extend to travel partners more broadly than just airlines, we think all boats will rise. I should probably say planes will fly, but we think there's value in, again, creating scale, creating efficiency for buyers, and ultimately sort of making the whole thing a little bit more streamlined.Damian Fowler (11:14):Yeah, yeah. We like that idea that especially when we look at advertisers and media buyers, the idea that everyone benefits from partnerships like this, so it's not like we're it locking you out. That idea of opening up, it's the value prop for media buys is huge.James Rothwell (11:35):Yeah, it's very new. So we're still figuring out all of the logistics. It'll start on the back seat screens and offsite, how we merge those and deduplicate those audiences through technology partners like LiveRamp is still being figured out, but we're very excited about the proposition and we'll start selling offsite later in the year. And then moving on to Seatback screens in 2026.Damian Fowler (12:01):Now, you did mention some metrics here, but we're just going to press you a little further on that. One of the virtues of Connected Media networks is that ability to tie back purchases to customers and some of the campaigns or partnerships you've mentioned. How is that working? What kind of visibility do you have?James Rothwell (12:20):So we work with a number of different measurement partners, Kantar di nata. We've just started working with Adelaide, which is an attention based measuring partner. And recent tests on that is looking pretty good. You can imagine we do have people literally strapped in by their seat belts and the screen is right in front of them. So the viewability is pretty strong, the attention is very strong too. So we're able to prove, obviously, that as an extension of television, whether you call that a CTV or digital out-of-home screen, it's a very compelling proposition for a brand, and it's an opportunity for them to tell stories on a pretty dynamic canvas. But yeah, we work with a number of different measurement partners. We continue to expand those partners because we believe that while we can choose ones that we think are good, that's not always going to be everyone's first choice. And so we want to be able to create flexibility and brands and agencies to bring their own partners to the table. And so over time, we'll integrate more and more of those partners so that again, measurability and measurement is enabled for all in the ways that they want.Ilyse Liffreing (13:29):Very cool. You were talking about how connective is offering omnichannel measurement. Are there any surprises that came out of that analysis so far?James Rothwell (13:41):Yeah, I think some of the insights that I've been most intrigued by have been around what I call the traveler mindset, this idea that individuals may act a little differently when they're in the middle of their journey. And a couple of reasons for that hypothesis. I think if you think about maybe you are a business traveler, your company's paying for your flight, your hotel, probably a little bit of your food if not all, while you're gone. I think people think they've got a little extra change in their pocket. Maybe they'll feel a little bit more open to advertising, open to brands being part of that journey and maybe even convinced that they should go out and actually spend some money on that brand. Obviously there's always the opportunity for those people who've got their sunglasses and making that a purchase in the airport, but I think it goes beyond that. What was really intriguing though for me was we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers, which for me was a little counterintuitive because I thought business travelers might tune that out given how frequent they are. They're more likely to be frequent flyers, right?(14:54):But I think they may be a little bit more attuned to the environment they're in as opposed to maybe a leisure traveler or AER traveler who's going with their family and they're having to look after the kids. They're a little distracted, or maybe they're zoning out because they can't wait to get to the beach or back home, but the business traveler is a little bit more tuned in. And so I think that's why we've seen so much success with B2B brands because of that insight and that response.Ilyse Liffreing (15:24):And to me, it does sound like there's B2B brands are having kind of a moments, and I think this is across all categories, but it sounds like you're seeing that too, that B2B brands are even driven to the plane beer.James Rothwell (15:40):Yeah, I think in general, B2B marketing as digital has matured, B2B marketing looks a lot like B2C marketing. There's not a huge amount of difference. And brands, there are business brands that really invest a significant amount of money in that brand. And you don't have to look too far from across the sports world to see how many brands are investing in high profile sporting events and wanting to reach influencers and business decision makers. I think we have a great audience for that. So I think we are another choice for brands to be able to engage with them.Damian Fowler (16:14):Quick question here. On that note, do you have any brand partnerships with sports teamsJames Rothwell (16:18):At the United level? We do. We work with a number of different teams across the nation, obviously usually associated a lot more aligned with our hubs where we have a lot more exposure. And so yeah, lots of different professional sports teams. And then obviously when it comes to things like NCAA tournaments, we do a lot of fun marketing around that. If your team unexpectedly goes all the way, you're going to have to hop on a plane, well, we can figure we help you out with that, or you can cancel your flight and don't worry about it. We will take care of you if your team crashes out.Damian Fowler (16:55):Moving on here, to zoom out a little bit and look at the landscape, the big picture, as it were from, should we say 30,000 feet? Let's do it. Terrible. I love it. You wouldn't believe how many plane analogy Canal. Get the pun every, I'm sure you can every day. Lemme ask you for your favorite plane analogy at the end ofJames Rothwell (17:10):Something,Damian Fowler (17:11):But you've likened connectives personalization to Netflix's style recommendation engine, but with rich signals as more brands enter the traveler media space, and we don't necessarily have to name them, what do you see as United's distinct advantage?James Rothwell (17:28):I'm going to highlight another partnership here because I think it will illuminate the audience on where this is going. So we announced our partnership with starlink recently, and we are scaling starlink out across the fleet. That will take some time because we have to take those planes out of rotation, install the hardware, but we did a recent test and got hardcore gamers and hardcore streamers, and we were doing shopping and testing it, and they were literally trying to break it and they couldn't break it. And it was absolutely flawless super fast. That is a game changer because now you can do everything on the ground at 30,000 feet. And there's been a lot of questions about, does that mean we're going to have to take Zoom calls on the planes? And the good news is no, I think you can listen, but I don't think you can talk. So that's kind of the rule there. But yeah, we had people FaceTiming with their moms on that flight, but the reason I bring that up is because that is going to effectively create a whole world of hyper-personalization that just wasn't possible before. The technology that again exists at zero feet will be at 30,000 feet. And so you think about what that means from an advertising perspective, every screen becomes addressable. We can do programmatic delivery against thoseSpeaker 4 (18:53):ScreensJames Rothwell (18:54):And we can create shoppable moments, brand integrations. It unlocks a huge amount of content opportunities as well. Now you can stream live sports, you can stream anything you want on the ground in the air. So that's where I think we already have an advantage in that we have an amazing audience, an omnichannel offering and hours of attention. We're going to supercharge that attention with incredible content and amazing brand integration opportunities and advertising opportunities.Damian Fowler (19:25):We have these rapid fire hot seat questions. You're not strapped in or anything, sorry. Terrible. Another airline analogy. This is one we like to ask. What is it that you are obsessed with figuring out right now about the marketplace you're in?James Rothwell (19:40):I'm obsessed with, I think just continuing to find out more about the audience that we get to engage with every day. I have the pleasure of not only being head of marketing for Connected Media, but I also mileage Plus. And so I'm curious every day about how I can understand more about our loyal customers, how we can enrich their experiences with us and enrich their lives more broadly. Because again, it doesn't stop with the journey from others. How do we engage with them in authentic and compelling ways in a very noisy media marketplace, but also try and get them to continue to think about Mileage Plus and the airline on a more regular basis, not just when they have to travel.Ilyse Liffreing (20:29):Yeah. What would you say is missing from the market and needs to be solved?James Rothwell (20:37):What's missing from the market? I don't think it's missing. It just needs to continue to evolve, and that's measurement. I think no one's cracked the code. It feels like every time we get close, the move a little bit, and as more and more first party data driven networks crop up, it becomes more and more relevant for us to solve the attribution game. And I think even when I understood retail media networks to be the answer to all of that because of closed loop attribution, my understanding is that is still not figured out. That's not still solved. And if retailers who operate at that lower end of the funnel and point of sale haven't figured it out, then that's challenging for the industry because we've got a long way to go still.Damian Fowler (21:21):You mentioned you had a favorite. Do you have any favorite airline? Do you have any favorite airline analogies or even jokes?James Rothwell (21:29):I try to avoid the jokes because that's a tricky one. No, I think a lot of what I talked about today, we were excited to announce it. We're still building, so I would say we're still building the plane while we're flying it.Damian Fowler (21:42):That's a good one. Yeah.Ilyse Liffreing (21:42):Yeah, we use that one all the time.Damian Fowler (21:46):In the business, it works very well.Ilyse Liffreing (21:48):Bad worlds, I would say.Damian Fowler (21:54):And that's it for this edition of The Big Impression.Ilyse Liffreing (21:56):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.James Rothwell (22:03):And remember, we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers.Damian Fowler (22:15):I'm Damian. And I'm Ilyse. And we'll see you next time.

James O'Beirne discusses Bitcoin development challenges, the CTV soft fork controversy, and why protocol upgrades have stalled. He explains the community response to his developer letter and Bitcoin's ossification risks.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comBitcoin developer James O'Beirne joins us to talk about the current state of Bitcoin development, the controversial CTV (OP_CheckTemplateVerify) soft fork proposal, and why he organized a letter signed by 66+ prominent Bitcoin developers requesting Bitcoin Core focus on protocol upgrades. We dive deep into Bitcoin's development culture, the post-SegWit era challenges, and the growing concern about Bitcoin's ossification.Subscribe to the newsletter! https://newsletter.blockspacemedia.com**Notes:**• 66 developers signed CTV support letter• 96% of Bitcoin value uses non-taproot outputs• 19% of global hashrate supports CTV proposal• 5+ years of CTV development and testing• 5 Bitcoin bounty offered for CTV bugs found• 16.5 years since Bitcoin's initial releaseTimestamps:00:00 Start01:55 Jame's work08:33 History of BTC development12:37 Culture & the block size war16:34 Code change process24:29 The CTV letter origin33:53 Reception of the letter38:33 Why is there resistance?40:53 Alternative proposal48:20 Upgrade Hooks50:36 Future outlooks for changes54:49 Reasons for optimism-

On this episode of Destination on the Left, I talk with Colleen Senglaub, Digital Account Manager at TAP, for the first installment of a four-part series exploring the PESO Model—a foundational framework for integrated marketing plans in travel, tourism, and hospitality. We dig into the “P” of PESO—Paid Media. Colleen shares her expertise on digital advertising, breaking down today's must-have channels, including Meta (Facebook and Instagram), Google, programmatic, and connected TV campaigns. They also touch on emerging platforms like Pinterest and TikTok, offering fresh ideas for reaching key audiences. What You Will Learn in This Episode: How Colleen develops paid digital marketing plans using the PESO model and why this strategic framework helps destinations choose the right mix of paid, earned, shared, and owned tactics Why goal-setting and understanding your audience are foundational before selecting digital advertising channels and campaign types What considerations go into selecting paid media channels, including Meta (Facebook/Instagram), Google, programmatic connected TV, Pinterest, and TikTok, and why asset type and audience preference play a critical role How audience targeting and campaign automation are evolving (especially on Meta), and why maintaining control over audience selection is more important than ever What retargeting is in digital advertising, how it can be used effectively for tourism marketing, and why monitoring ad frequency matters for guest experience How to approach measurement, including setting the right KPIs, using industry benchmarks, and making ongoing campaign optimizations to ensure campaign success Maximizing Your Travel Marketing Impact with the PESO Model: Paid Media The PESO Model, developed by Spin Sucks founder Gini Dietrich, offers a holistic structure for integrated marketing. Of the four PESO pillars, paid media encompasses any tactic that requires a direct investment to capture attention. As Colleen Senglaub explains, this includes everything from digital campaigns (social ads, Google search, display, programmatic, and connected TV) to traditional placements like billboards and print, along with sponsored content and trade show activations. The key to successful paid media is intentionality. Marketers should analyze both the needs of their destination and the motivations of their target audience, choosing only the channels best equipped to deliver on their specific business goals. Channels to Consider in the Modern Mix Choosing where to focus isn't about following flashy trends—it's about aligning with your destination's unique goals and audiences. As Colleen says, every decision should connect back to core campaign objectives—are you trying to drive web visits, capture leads, or expand your newsletter reach? Who is your ideal traveler, in terms of age, interests, and location? A well-aligned strategy might mean an integrated mix, like for TAP's Baseball Hall of Fame campaign, which blended Meta, Google, TikTok, and CTV, thoughtfully timed to coincide with the launch of a new exhibit and the availability of assets. Emerging Channels and Creative Asset Considerations Don't overlook evolving channels. Pinterest, for example, wields unique influence over women-led travel planning, while TikTok is a powerhouse for reaching Gen Z, who increasingly look to social platforms instead of Google for travel inspiration. But succeeding on new channels requires the right creative approach. TikTok demands fun, vertical, trend-aligned videos, whereas Instagram and Meta perform better with a thoughtful mix of sizes and styles. Marketers should aim to capture assets in multiple formats upfront, future-proofing their campaigns for every channel. Resources: Website: https://travelalliancepartnership.com/ LinkedIn Personal: https://www.linkedin.com/in/colleen-senglaub/ LinkedIn Business: https://www.linkedin.com/company/tapintotravel/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!