Podcasts about kaplan thaler group

Quelling anxiety and relaxing are common reasons people give for smoking or vaping. But is that really possible? Will nicotine help relieve anxiety or other mental health conditions? Robin Koval, CEO and President of Truth Initiative, discusses the nuances between vaping and smoking and their impact on mental health and anxiety. We also delve into some common beliefs about nicotine and answer the question “Is it true that vaping is safer than smoking?” Join us as the Truth Initiative tells us, you guessed it, the truth! To learn more -- or read the transcript -- please visit the official episode page. Our guest, Robin Koval, is CEO and President of Truth Initiative®, the national public health organization dedicated to achieving a culture where all young people reject smoking, vaping, and nicotine. Since joining Truth Initiative in 2013, Koval has transformed the national award-winning truth® youth tobacco prevention campaign and grown the organization's world-class research, youth activism, and digital cessation programs. Under her leadership, truth has prevented millions of young people from becoming smokers and helped drive the youth smoking rate to a historic low of less than 2%. As youth e-cigarette use skyrocketed, Koval expanded the organization's reach to be a leader in the fight against the youth e-cigarette crisis and all forms of youth nicotine addiction. Research now shows that truth campaign awareness is significantly associated with lower likelihood of vaping among young people ages 15–24. She has led the expansion of the truth brand to include innovative quitting tools and resources designed to protect and empower young people to live nicotine-free lives, including the first-of-its kind text message quit vaping program for teens and young adults, This is Quitting, which has enrolled over 570,000 since launch and a national youth e-cigarette prevention curriculum Vaping: Know the truth, now reaching almost 6,000 schools across the country. During her tenure, truth has been voted one of the most influential campaigns of the 21st century and named the most effective brand of the year by the American Marketing Association. Fast Company has recognized Truth Initiative as one of the World's Most Innovative Companies and a top ten nonprofit organization in 2022. Prior to joining Truth Initiative, Koval, a highly acclaimed leader in the advertising and marketing world, was co-founder and CEO of the Kaplan Thaler Group, which she grew from a fledgling start-up in 1997 to a billion-dollar agency working with leading brands such as Procter & Gamble, Pfizer, Wendy's, and Aflac. She was named CEO when her agency merged with Publicis to become Publicis Kaplan Thaler and led the 700-person agency to become the fifth largest in New York City. In addition, Koval is a New York Times best-selling author. She and co-author Linda Kaplan Thaler have written several books, including Grit to Great: How Perseverance, Passion and Pluck Take You from Ordinary to Extraordinary, The Power of Nice, and The Power of Small. Our host, Gabe Howard, is an award-winning writer and speaker who lives with bipolar disorder. He is the author of the popular book, "Mental Illness is an Asshole and other Observations," available from Amazon; signed copies are also available directly from the author. Gabe makes his home in the suburbs of Columbus, Ohio. He lives with his supportive wife, Kendall, and a Miniature Schnauzer dog that he never wanted, but now can't imagine life without. To book Gabe for your next event or learn more about him, please visit gabehoward.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice: How To Conquer The Business World With Kindness, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. They are interviewed here by QRCA President Sharon Livingston, Ph.D.

Linda Kaplan Thaler is responsible for some of America’s most famous, relevant, and touching advertising campaigns, including the Aflac duck and the daring “Yes, Yes, Yes” for Clairol Herbal Essences. She has authored and composed jingles that are among the industry’s gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.” Linda served as Chairman of Publicis Kaplan Thaler, a fully integrated advertising agency that was the U.S. flagship within the Publicis Worldwide Network with a blue-chip client roster. Linda was also CEO and Chief Creative Officer of the Kaplan Thaler Group, founded in 1997 and grew from a fledgling startup to a company with over a billion dollars in billings. Linda has worked on several political campaigns, including the presidential runs for Clinton/Gore in 1992 and Hillary Clinton in 2008. Today, Linda is a world-renowned motivational speaker, author, and president of Kaplan Thaler Productions. Secret – timesaving technique Linda starts every day with at least an hour of really intense exercise -- do it at the same time every. ONWARD! Daily habit that contributes to success There is nothing more rewarding than checking something off a list -- Linda writes everything she has to do on a list. Most influential lesson learned from a mentor "The people who support you -- those are the people that you have to appreciate the most."   Final Round – “Breaking Down the Recipe for Success” How to exceed expectations and add the most value? An individual would be collaborative -- they never say no. What strategy would you recommend new business owners focus on to best ensure success? Even if you think it's perfect -- spend 30 more minutes on it Make small talk and make people feel comfortable How best to connect with Linda: Website: grittogreat.com Email: linda@thalerproductions.com Twitter: @lindathaler2 Facebook: www.facebook.com/LindaK.Thaler LinkedIn: www.linkedin.com/in/linda-kaplan-4562821

Do you remember the Herbal Essences commercial where the woman in the shower is going “Yes! Yes!”?  Well, I don’t have the woman in the shower (she’s a model) but I have with me the woman who wrote that ad campaign and made it famous. My guest today is Linda Kaplan Thaler and she is responsible for some of America’s most famous advertising campaigns including the Aflac duck quack and the yes, yes, yes Herbal Essences campaign. She has won 13 Clio awards (which is like the Oscar for advertising) and two were for best original music and lyrics. If you’ve ever heard “I don’t want to grow up, I’m a Toys R Us kid” and Kodak moments that is her. She runs a billion dollar advertising agency in New York City called Publicis Kaplan Thaler. Her latest book Grit to Great (co-written with Robin Koval, who is also the co-founder of the company the Kaplan Thaler Group) is a national best seller that teaches us how to be a better story (other books include The Power of Nice, Bang! Getting Your Message Heard in a Noisy World, and The Power of Small.)  If there was ever somebody who could boil down a brand’s story and tell it in 30 seconds in a way that turns it into a cultural piece of shorthand this is the person who really gets how to do it.  The Grit factor: You don’t have to be born with unbelievable talent. 98% of really great people have, not the It factor, but the Grit factor. Anybody can develop grit; you don’t have to be born with it. That is what the book Grit to Great is about.  Most important factor: Linda and Robin couldn’t figure out why they were so successful and winning almost everything they were pitching. They knew it wasn’t because they were geniuses. Then they realized when they started doing post interviews with clients such as Wendy’s or Proctor and Gamble and would ask “why did you award this to us?” they would always get the same answer which was “Your work was great, everybody else’s work was great too but we didn’t think anybody could work harder than you did.”   Famous examples: They started looking at famous people who have done extraordinary things but were completely ordinary growing up. Colin Powell was a C- student in college until he discovered the ROTC and decided he wanted to devote his life to service in our country.  Steven Spielberg was rejected from film school three times. Michael Jordan couldn’t even make his high school varsity basketball team. Walt Disney got fired from his first job because he lacked imagination. What did these people have? They weren’t brilliant, they weren’t particularly talented, they had the Grit factor.  G.R.I.T:  Guts, Resilience, Initiative, Tenacity Your 90 year old self:  Jeff Bezos of Amazon tells a great story about how everybody told him he should stay at his comfortable Wall Street job instead of starting amazon.com. He had a conversation with his 90 year old self who said “Of course you’ve got to do this. Do you want to turn out being this age and never even tried something that you really really want to do? “Have a conversation with your 90 year old self (in the privacy of your own home of course) and you will know exactly what you should be doing.  Advice that took Linda out of the baby pool and into the ocean: Every time you do something for somebody you are throwing out a positive imprint or a seed. That seed will blossom and grow in ways you can’t even imagine. Do not expect anything when you do something nice for somebody. In some way, shape or form the universe is going to pay you back and it’s going to be unbelievable.  Grit Quiz: On Linda’s website grittogreat.com you can take the Grit Quiz to access your Grit level and to see where you have potential to develop it even more.  Grit to Great: You can buy the book on grittogreat.com or on Amazon or anywhere else there are books. An audio version is also available.  Linda is on twitter @lindathaler2 and Facebook as Linda K Thaler. Share with Linda a habit you’ve developed that’s moving you forward towards your goals. She often posts people’s stories of where their Grit took them. Or if you have any tips to share they send them out almost daily.  I love hearing from you. I’m @lifewithgeeta on Twitter. If you want a peek into my personal life follow me on Instagram where my handle is Baby Got Booked. You can reach out to me via email or via my website contact form at geetanadkarni.com Write headlines no journalist can resist, with the 58-headline template pack

Linda Kaplan Thaler is an advertising luminary and author who is also the cofounder of the Kaplan Thaler Group and chairman of Publicis New York. She has created many iconic advertising campaigns such as Kodak Moments and the Aflac duck. She is a native New Yorker who has co-authored three bestselling books: Bang!: Getting Your Message Heard in a Noisy World, The Power of Nice, and The Power of Small. Her newest book is called Grit to Great, which she also co-authored with her business partner Robin Koval. The book takes readers back to the old-fashioned concept of it taking grit to make you successful, rather than relying on your talent, luck, or ability. Linda joins Charlie on the show to talk about that and much more.   Key Takeaways: 02:02 – How Linda met Robin Koval. 03:57 – The idea of having grit and getting the idea to write a book about it. 07:42 – Grit never expires and the idea of retirement. 12:34 – The “lure” of retirement and how retirement should really be doing a job that you love. 16:26 – The self-esteem movement. 20:06 – Grit can be found in anybody no matter the age. 22:58 – Learn to accept failure. 25:32 – “Comfort addiction” and how we are a culture that doesn’t know how to be bored. 28:50 – Which grit builder practice Linda feels is the hardest for her at this stage in her life. 32:02 – The power of habit. 38:50 – The most unanticipated challenge Linda is currently facing. 40:12 – Everybody can get to where they want to go. Grit is the formula that gets you there.     Mentioned in This Episode: Kaplan Thaler Group Publicis New York Bang!: Getting Your Message Heard in a Noisy World The Power of Nice The Power of Small Robin Koval Grit to Great Michael Bloomberg Colin Powell Steven Spielberg Michael Jordan Jack Ma, Alibaba Sherry Lansing, Paramount Pictures James Henry, In a Fisherman’s Language James Dyson Neil Postman, We’re Amusing Ourselves to Death Todd Kashdan and Robert Biswas-Diener, The Upside of Your Dark Side Paula Radcliffe James Patterson Stephen King