Podcasts about American Marketing Association

Many inclusivity efforts fall short for underrepresented consumers. This Journal of Marketing study explores consumer skepticism and offers strategies to build genuine brand trust.Join host Samantha Cross (Babson College) for a discussion with Jennifer K. D'Angelo (Texas Christian University), Lea Dunn (Brooks Running), and Francesca Valsesia (University of Washington), about their Journal of Marketing study, "Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers."Read an in-depth recap of this research here: https://www.ama.org/2024/11/19/when-inclusive-marketing-doesnt-resonate-how-brands-can-build-trust-in-inclusivity-focused-product-lines/Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241268634Reference: Jennifer D'Angelo, Lea Dunn, and Francesca Valsesia, “Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers,” Journal of Marketing.Host: Samantha N. N. CrossTopics: inclusivity, representation, customer respect, product fit, marketing strategy, brandingThe JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠University FM⁠⁠.

Feeling like rejection is closing doors on your ground marketing efforts? What if it could be your secret weapon instead?In today's episode of the Ground Marketing Series, we're exploring the misunderstood realm of rejection, redefining it as feedback rather than failure. Through a blend of down-to-earth examples and actionable tactics, we're learning how practice owners and marketing teams can convert rejections into golden opportunities. Drawing from personal experiences, we demystify the reasons behind common rejections—from automatic no's by gatekeepers to the fear of change among decision-makers—equipping you with the insights to turn these hurdles into stepping stones.We'll unveil effective strategies like the "Coffee Drop" and "Customer Referral Play" to thaw the initial frosty interactions with potential partners. We'll dissect typical rejection types, providing countermeasures and a strategic three-step framework for cracking the "no" code. Each rejection, whether reflexive or cautious, is navigated with a value-first approach, ensuring a positive relationship. Wrapped with a real-world case study, this episode reaffirms the power of persistence and strategic finesse in transforming every negative into a partnership in ground marketing.What You'll Learn in This Episode:How to interpret rejection as feedback, not failure.The common reasons why marketing efforts meet resistance.Strategies like the "Coffee Drop" for connecting with gatekeepers.How past experiences influence current rejection responses.Techniques for maintaining relationships despite initial rejection.A step-by-step approach to counteracting different types of "no."Insights into crafting value-oriented propositions.A real-world application through a detailed corporate case study.Press play and let's learn how to turn every "no" into a strategic partnership opportunity!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Organizations:American Marketing AssociationHarvard Business Review‍Businesses/BrandsWalmartSalesforceMcKinsey & Company‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Overcoming rejection in ground marketing.Now rejection is not failure. It's feedback. Every rejection in ground marketing is a data point that tells you something about your approach, your value proposition, or your target audience. And the biggest mistake practice owners and marketing teams make is personalizing rejection, rather than seeing it as an opportunity to adjust, refine, and improve.So let's talk about the real reasons rejection happens in ground marketing. Understanding rejection at its core removes the emotional stink and allows you to adjust strategically. So that's why we're gonna get down to the real reasons first, number one, and this one is huge. It happens all the time.Gatekeepers are trained to say no. Now this is a statistic from the Harvard Business Review. 90% of cold approaches in sales and marketing are met with an initial rejection because gatekeepers have been conditioned to filter out non-essential interactions. So they've been trained on the interactions what they need to do.And anything else besides that, they're just trained to say no, they don't wanna mess up, And a lot of the times in ground marketing, I wanna say this is like above 90%. The reason you get no is 'cause of this. Mainly because you're speaking to the wrong person first and foremost.So if you do your strategy or your script and you talk to the gatekeeper, They consider that interaction most likely a non-essential. They're like, I don't know what's happening. What do I do? This is above my pay grade. No. I think I've spoken about this in the past many times, but.I remember when I wanted to, ground market and provide a specific service and get in front of a lot of the warehouse members at a Walmart center. It's like a Walmart distribution center. It wasn't an actual Walmart. Huge, thousands of employees. And I tried getting in many times and I would ask to speak to HR, human resources.Can I speak to hr? Can I speak to hr? That's just me thinking, right? Common sense hR would tell me no. I would get their voicemail a lot and still a no. And it wasn't until I spoke to someone who was pretty awesome at HR and they said, oh, we don't handle that. We only handle the front end of Walmart, like the actual store.You wanna speak to the logistics center? Let me transfer you. They transferred me to the logistics center and then I just said, Hey, can I speak to someone there who's in charge of maybe HR or maybe they're your supervisor?They passed me to the supervisor and guess what? Within the first just ask.I said, Hey, love to see if I can provide more services. Could we do like a lunch and learn like an event for the day? You're like, yeah, sure. Come on by. We'd love to have that. It was a lot thousands of employees, but it worked. It's 'cause I was speaking to the wrong person from the get go.And you can just give up from that point on and then say, okay, you know, it doesn't work to get into the warehouse or distribution center at Walmart, but it does. It does, as long as you're speaking to the right person first and foremost. And then from that point on it continues. So here it's gatekeepers are trained to say no.And that's a good example, that gatekeeper was the wrong person, first and foremost to speak with. And at the same time, all they know is just to say no if they don't know anything else. So the solution is you wanna bypass the auto rejection by making your presence non-threatening and value driven. So instead of selling, introduce yourself in a way that benefits them immediately.This is going to disrupt their autopilot rejection and gets them to lower their guard. So number two, the lack of perceived immediate benefit. Now, this is a statistic by Salesforce research.72% of decision makers only engage in partnerships they perceive as immediately beneficial to their customers or employees. So the solution tie your offer or your approach directly to their top priorities. you're gonna have to do a little research for that. Three, fear of extra work or change.This is a statistic by the McKinsey and Company Group, and it's 85% of businesses avoid change unless it's easy to implement and requires little to no effort on their part. The solution make it effortless for them to say yes. And four, they've had a bad experience with another dentist. This is a statistic by the American Marketing Association, but 76% of businesses that reject a partnership do so because of past negative experiences with similar offers.The solution address this head on now. We're gonna dive into some scripts right now. Okay. On how to do this. So how to make businesses want to work with you without ever talking about yourself first. That's the key. You don't wanna go in there and saying, Hey, we're the new person down the street. Hey, does anybody here need a dentist?Hey, we're taking on new patients. That's all you. That's the mistake you're making already. If you are making that, you wanna walk in without ever talking about you first. so these scripts, they're gonna trigger curiosity, establish trust, and subtly make businesses feel like they owe you something reciprocity.Remember, that's one of the principles in ground marketing without ever pitching your dental practice up front. So number one, we used to do this all the time. It's the coffee drop. This is for any business with a gatekeeper. This is an in-person strategy. Okay? So the target is any business with a front desk staff.It could be gyms, daycares, retail stores, even corporate offices. And the goal is to warm up the gatekeeper, disrupt their automatic no, and create an opening for future interactions. Now the script is the first visit. You're disrupting the automatic. No. You are walking in maybe with a coffee holder and a smile or just a coffee in hand and you're saying hey, how's it going?Yeah, I know you're busy. I just wanted to see if you guys wanted some free coffee. Actually, no strings attached. We just appreciate everything you all do here and our practice does a kind eat every day for a business in our community, The gatekeeper's gonna say, oh yeah, wow.Thank you so much. I appreciate, what's your business? Where are you located? Who are you? Right? They may even say no. If they say no, that's perfectly fine. They're still gonna ask, who are you? And then who's gonna shrug casually and just say, you know, I just know that the front desk teams keep business running and I know we appreciate our front desk, and I wanted to show you that today.And continue right Now, not only do they have their guard down, but they feel, oh man, this person really understands what I'm going through. Maybe they might be having a bad day that day and you are the sunshine that just came in. But this works because gatekeepers lower their defenses. When they see that you're giving, not taking reciprocity kicks in, they feel inclined to engage.They will engage no matter what. Even if they say no, they'll say, oh wow, thank you. No, you know, I appreciate that. Thank,it'll be just as good as if you did bring in their coffee and then they associate you with positivity, making future conversations much easier. So once that happens, let's just say you just established it.You're like, okay, cool. After that, you know, you leave, you don't feel like poking the bear or anything like that. 'cause maybe they're busy, they're talking to someone, you just drop off their coffee. At least you have a second date. Now you can follow up and say, Hey, last time I was here, I meant to ask, do y'all do any events for the employees here?Remember, they associate you with positivity. Your future conversation is happening right now, and now it's easy for you to ask, Hey, do y'all do anything for your employees here? Do y'all have an employee's benefits day, a health fair? Could we do something like that? Do y'all have a employee wellness month in the newsletter?You can ask anything at this point on your next visit. Now they're sharing their business and you can strategically introduce your practice. Okay, so that's like a one-two step. That happened all the time, and it took me a while to realize it's a one-two step. I would come in all the time. Hey, I love what you guys are doing here.If you want, going to the coffee shop right next door from you. Do y'all want anything? Yeah, sure. You know, I love that. Oh my gosh. Yeah. No, no. Thank you. I appreciate it though. Okay. I just know you guys are super busy and sometimes I know our front office is like, I wish I had AFR coffee right now and I'm just thinking about you guys.So that's all. We tend to do a kind deed for a business out here every day and you're like, oh man, well, who's your front office? Where are you from? Where are you located? Right. And then you kind of continue to talk more and you can actually, at that moment, even if they say no, still. do the ask, right?Do y'all do any events for the employees here and so forth? But a lot of the times they might get busy, the phone may ring, whatever, right? Then you can just say, okay, bye room, and then they'll know. Wow. he was literally just asking me for if I wanted free coffee and that was it. That was awesome. And come back in a day or two and then say, Hey, real quick. I wanted to come by and see if you guys do any events for the employees. I meant to ask you that. I forgot. Sorry. Easy breezy. They'll be super open from that. Okay. Now number two, the customer referral play. This is for gyms, salons, and wellness centers.The target is businesses that benefit from having more customers, Make them see you as a referral source before they realize they can refer people to you. the script is, you're gonna walk in casually creating curiosity, right? You're gonna say, Hey. I've been hearing some great things about you guys.A couple of my patients have been talking about how much they love coming here, so I figured I stop in and see what the buzz is all about. they're gonna be intriguing. They're gonna say, oh, really? That's great to hear. And they might talk a little bit more, and then you say, yeah, you know, they were raving about a specific service that they provide.And then you're gonna say, I get a lot of people asking me for recommendations on places like this. So I just wanted to check it out for myself. What makes this place stand out and then you continue. Right now, that's the key right there. I get a lot of people asking me for recommendations on services or places like this.They don't know if it's just one person who asked you, or a million people who asked you. They just see, oh wow, is a referral source. They can provide me with a lot of customers or whatever. Right. This works because they now see you as a referrer first, not someone trying to sell them something.Second is curiosity builds. They want to explain why they're great, so make sure you ask what makes this place stand out. Third, they will naturally ask what you do, making it easy to bring up your practice organically without fail. A thousand percent. When you say, I get a lot of people asking me for recommendations, especially you say, A lot of our patients ask us about recommendations on places like this or your services, 1000%.They will ask you, what do you do? Or where are you located? Now you can follow up before leaving. You wanna use reciprocity to get a referral, right? You can continue to say, you know, I love what you guys are doing here. Do you have anything I can give to my patients in case they're looking for an mention of service, right?That they offer. They're gonna get you a folder filled of stuff, their business cards, and we both know those business cards that they have are just sitting in the back collecting dust, but now they have a reason to give it to you. So don't feel bad or don't feel like, oh man, just gimme one. If they wanna give you a hundred, let them give you a hundred.Don't feel bad about it. Most likely they'll give you like 10 or 20, but You could put 'em in hygiene kits if you want. You can feature a month or whatever. But that is your opportunity for the follow up ask, right? Where you're like, Hey, could I ever bring you guys any of our information as well?And then boom, they feel obligated to ask for your info in return, or they will feel obligated to take your info and return without even actually feeling obligated. It's just a nice deed, right? So that's the number two. Number three, the secret shopper play for retail and local businesses. Now the target is mainly coffee shops, retail stores, boutiques, things like that.And the goal is to make them feel like a VIP and subtly, subtly position yourself as someone who sends them customers. walk in with genuine curiosity, and then you're gonna create exclusivity. You're gonna say, Hey, you know what I was just over at. And then continue with saying, and they mention that this is the best place in town for mention a specific product or service. So now I have to see for myself how incredible this place is. And then stop there. They're gonna say, oh wow, thank you. Yeah, we love doing business with them, or we like them too, or who mentioned it over there, and you're just gonna be like, I don't remember their name.Right. And then continue with it and say, oh wow, that's great to hear. I think people love us because. Then they're gonna mention reasons too. Then you say, yeah, that makes sense. I feel like more people should know about this. Do you guys ever do collaborations with other local businesses? No. Boom. They're either gonna say, yes we do, or no, we don't.If they say, yes we do. Cool. Can I participate? And they say, no, we don't. Oh man. We always do, collaborations with other types of businesses. Would you ever be interested in doing one? Then they're gonna say yes, right? Yeah. You know, We've been thinking about it and so forth. It works because you make them feel special.They now associate you with bringing them business, and they start thinking about partnerships before you even mention your practice. So they're already thinking of partnerships. Yeah. You know what? I can definitely do a partnership. We've thought of doing a partnership, but let's make something happen.And later in the conversation you can follow up. You know, You can say, I love supporting local businesses like yours. If you ever want to do something fun together, I'd be all in. Actually, you know what? We're only picking three businesses this quarter for a free wellness initiative. Could I save you a spot?Boom, right then and there, right? If you're already creating a partnership, a collaboration, it's gonna be happening. And then once they say yes, as you're leaving, you can say, Hey, could I ever give you some of our information too, as well, right? That way you can look us up a little bit more for your customers, and then just provide them with more things.Doesn't hurt to do that. But this gives them a sense of being afraid of missing, especially if you say, we're only picking three businesses this quarter for a free wellness initiative. Should I save you a spot? Number four, the Business Insider play. This is for corporate offices and HR managers.Now, the goal is to make them feel like an exclusive insider in their own company. You are gonna walk in with an observational comment, and you're gonna use the fear of extra work to your advantage, right? You're gonna walk in and say, you know, I was just talking to someone who works here. They were raving about what a great place this is to work.So I had to stop by and see for myself, what do you guys specialize in? Boom. They're gonna say, oh, wow, that's so great to hear. You know, we really focus on boom, right? They may ask, oh, who are you speaking with? And then say, you know what? I can't think of their name right now, but likethey were super excited about it and they mentioned equality.They were super excited about it. They were really warm. They were awesome. They were.talking it up and I'm like, man, I gotta go check this place out and so forth. once they say, you know what we really focus on, and then they're gonna mention their company culture. You're gonna say, you know, that makes a lot of sense. So if someone was new here and wanted to make the most of their experience, what's the one thing they should know about this place? And then they're gonna mention their specific things about their corporation and so forth. And it works because you instantly build trust because you're not pitching anything.They see you as someone who understands their culture, and they will start seeing you as an insider, making them more likely to say yes later. Now, a follow-up move you can have later in the conversation is, I love hearing about workplaces that actually care about their employees. Do you all do any cool perks for your team?If you mention, oh my gosh, I love hearing how you guys take care of your employees and everything you've taken into consideration for them and their needs. Do y'all do anything for your team, for your employees? Do you have any cool perks? Do you do a health and wellness day? I don't know, something like that, right?But just the best thing you can say is, do you all do any cool perks for your employees, for your team? And then they're gonna let you know everything they do. Now you can do two things. You can say, oh. What, What it cost or how can I be a part of any of that? Just hand out everybody, some freebies too. And then they're gonna ask well, what do you do?And so forth, right? And then boom, it'll be easy breezy from there. So you can do that, or you can say, okay, cool. Awesome. Could we ever host something here? We have quite a bit of patience and I know a lot of your employees, have questions about some specific procedures that we offer. Then they're gonna ask, okay well, what do you do?And then you can continue and boom, you might be able to host your own event. So those are the two things you can do, right? Participate in one of their events or host your own event with them, or provide some type of perk for their team. Now, the final takeaway for this is flip rejections into wins by controlling the narrative.Most businesses reject partnerships, not because they don't need them, but because they fear extra work, competition, or wasted effort. So by using curiosity, reciprocity, and effortless value, you position yourself as an ally, not a solicitor. So remember, the key thing is give before asking, create exclusivity so they feel grateful to work with you and make your offer seem like a zero effort perk.Rather than a commitment. Now, the chapter two of this, we're gonna discuss the psychological breakdown of rejection types, right? So rejection is not a one size fits all. Each type requires a custom response. So I know what you're thinking with the scripts that you heard. You're like, oh man, I'm just gonna use that one script sometimes for all the rejections.And you cannot, right? We've discovered this the hard way. there's about three types of rejections. The ground marketing scenario number one is the reflexive, no, it's an automatic rejection. The cause is an automatic response. They're not even listening to you. An example.No, we don't allow, allow soliciting, right? You just walk in. The solution is interrupt the pattern and it works because it disrupts their automatic no response and forces them to reconsider like thecoffee drop example. You're walking in, you're giving them coffee.That's it. And then once they say no, or maybe they might say yes, right? And continue on with their day. You can come back and they're used to it. They're, oh man, you're here again. What's up? it disrupts their no, and they will be more open to you, providing more information.they're gonna ask more information about you. It's one of the best ones. Number two is the cautious, no. This one's a trust barrier. They don't fully trust your offer yet, or they don't trust you yet. the solution is remove competition from the conversation.You're not replacing their current Provider. You're adding value. So remember that. And then number three is the busy no. And that's a timing issue. They're overwhelmed and don't have the bandwidth for your offer. They say, not now. We're swamped. The solution, acknowledge their situation and ask for something quick.You respect their time, making them more receptive later. So there is a three step rejection counter attack framework that's chapter three here, right? Every rejection is an opportunity to refine your strategy. Number one, you wanna pause and acknowledge the objection, why this step is critical.Psychological insight, right? People feel validated when their concerns are acknowledged. The next thing is when you resist the urge to argue or sell, it disarms their resistance, and then you acknowledge them. Acknowledgement lowers their defenses, making them more likely to reconsider. Now, this is a statistic by the Harvard Business Review, but 67% of people are more likely to continue a conversation if.Their concerns are first validated instead of immediately countered. So let me give you an example of something wrong. The business says, we already have a dentist we refer to, and you say oh, you have them, but we're way better than them. This is wrong. You've now positioned yourself as a competitor, making them defend their existing partnership, and it puts them on the defensive.Making it less likely, they'll engage. The right response would be, oh yeah, you know, I totally get that. That's incredible. A lot of businesses I talk to say the same thing, and then you continue, right? It works because you validate their decision. They don't feel like they have to defend it. You keep the conversation open instead of shutting it down, and it makes them more willing to listen to what you have to say next.You can follow up with that sentence by saying, Hey, outta curiosity, what do your employees love most about that partnership? Boom. And you continue, The conversation. Then you find the cracks, and then you see where you can be the solution to those pain points. Now you've turned their rejection into a conversation starter.Next, you wanna pivot to a value first approach. This step is critical. When people feel they're gaining something rather than being sold something, they are far more likely to engage. If rejection doesn't come with a loss, they are more open to new possibilities. A Salesforce research statistic says 83% of people are willing to listen if they see an immediate low effort benefit.So lemme give you the wrong way to do this. The business says we're not interested. Then you say, well, let me just explain why our practice is different. That's gonna fail. They don't care about you yet. They care about what they gain. So you're trying to overcome the rejection instead of pivoting the conversation.So the right response is, if they say, we're not interested, you're gonna say totally fine. By the way, do you guys ever do anything for the employee wellness days? They're gonna say Employee wellness days, no, not really. What are you talking about? Why? They're gonna say no reason. Just have something that might be cool for your team and I I can drop it off next time if you like.This works. You shift away from your offer and make it about them. Instead, you create curiosity, making them more open to your next visit, and you frame yourself as someone bringing value, not pitching a service. Once they engage you now have a chance to build value naturally. And then the final thing is you can follow up in a non-threatening way, right?In value-driven way, 80% of sales require at least five follow-ups, yet only 8% of salespeople persist past the first rejection. Following up is key with any marketing in general. But especially with ground market, you've got to follow up. Life happens to many people, you need to follow up.The key to successful follow-ups is making them feel effortless and organic. the key mistake people make is they never follow up or they follow up to aggressively. So let me give you an example of a wrong way. Maybe you're returning in two weeks and you say, Hey, I just wanted to check back and see if you're ready To start referring patients to us, that's gonna fail you. They immediately feel like they're being sold something. and it's all about you, not about them. The right way is, Hey, I was in the area and I figured I'd drop off a few of these free hygiene kits or a few of these free travel hygiene kits for your team.Just a little something to say. Thanks for all you do, and that's it. The business is gonna say, oh wow. Thanks. That's really nice of you. You're gonna say, no problem at all. And by the way, I saw something the other day that reminded me of our last conversation. Mind if I ask you a quick question? This works because if you give them something before they're asking for anything, it feels natural, not like a sales follow up, and it creates an opportunity for a real conversation.You can follow up by saying, you know, by the way, if any of your customers ever need a good dentist, let me know. I'd be happy to take care of them. You can present them with a specific offer or a new patient exam or whatever incentive. Right now, they are offering to refer people to you, which is the key.That's what you want, and there's many, many other things we can do, right? Rejection doesn't mean never, it means not yet. The key is knowing how to change the dynamics of the interaction so that the business sees you as a valuable partner instead of a solicitor. We can leverage reciprocity, the psychology of reciprocity, and it works fantastic, right?And a way you can do this the right way is maybe you're targeting a gym that initially rejected your partnership. Now if that happens, you can say, Hey, I was grabbing some snacks from my office and figure your team could use a little fuel. I know how hard you guys work here. So I just wanted to say thanks.And then hand them over some bottled waters and protein bars. Staff is gonna say, oh wow, that's so nice of you. Thank you. You didn't have to do that. You are gonna say in a nonchalant way, it's no big deal. I love what you guys are doing here. Actually, quick question. Do you ever run into members asking about teeth grinding or jaw pain and then this is gonna work, right?Or they're cosmetics or teeth weening. Now this works because you're giving, before asking, triggering the psychological need to reciprocate. It doesn't feel salesy. Makes them more likely to engage. The question naturally transitioned into your services without being pushy. So works fantastic. You can also use tactics like scarcity and urgency as well, right?You can say, Hey, we're only selecting three businesses this quarter for our no-cost wellness initiative. I mean, I know you guys have such a great team. I love to include you. Can I save a spot for you? That's one, and there's many, many more, right, that you can adjust to in this scenario, which is gonna be done in a later episode.How we can go to businesses that maybe perhaps we messed up before we started listening to these episodes and we said, oh man, they've already told us no, they've already rejected us. They've even like kicked us out. How you can turn that around and now go into these businesses and fix it? Fix it and create strong partnerships.So that's gonna be an episode, later down the road, but it's turning around rejections, which is a lot easier than you think. Now I'm gonna give you a, case study on, rejections and how it'll work specifically with corporate office rejection, right?So there was a business that immediately rejected a proposal for an in-office dental screening.Instead of walking away the dentist, they emailed HR with a customized dental wellness month proposal focusing on how it could help employees with stress related dental issues. By the way, in the ground marketing course, we are about to drop all to do this. How to email HR with a customized dental wellness month proposal.And then in the course as well, it's gonna break down the SOP, the standard operating procedure and the system on how to effectively host a dental wellness month with a corporate office. Fantastic. I'm excited for it. It's something we've done a lot, but it's gonna be in the course coming up here probably by the time this episode drops.So we're excited for that. So if you're not a part of the ground marketing course, please feel free to go in the show notes below. Click on the first link in the show notes below to enroll into the Ground Marketing course. You'll get all these strategies and way more specific in-depth scripts and strategies, and this too, as well, the Dental Wellness Month proposal.But at the same time, you'll get a lot of these live ground marketing workshops with myself. But if you are a member of the ground Marketing course, look out for that. It's coming up right here pretty soon, so get excited. Now. The next thing is reframe the event as an exclusive benefit rather than a vendor service.And then offer a small, no pressure reduction, just a free guide in hygiene kits for employees. The results were amazing with this member HR approved the wellness initiative after seeing it framed as an employee benefit. Over 50 employees signed up for screenings within the first month, and the company now offers the dentist services as a permanent employee part.The lesson. If they reject you in person, pivot to the email and make it a tailored offer that fits their priorities. That's what was happening here. The business immediately rejected the proposal in person, but then the email is what got it, is what took it right. So a good takeaway from this episode is rejections are simply missed connections.You can turn them into opportunities by giving before asking reciprocity, right? Creating urgency and exclusivity, scarcity, finding an insider to advocate for you. You have an internal champion and reframing your offer to match their priorities. Customization. So definitely keep this in mind.These scripts are gonna be fantastic. There's more scripts that are gonna be in the ground marketing course, like general approach. I wanna refer my patients to you. I wanna support your members. I want to help your families. I love to support your customers. I wanna help your students getting them to promote you.These scripts are gonna be inside the ground marketing course as well under this, specific unit. But yeah. If you're not a part of the ground marketing course, like I said, definitely go in the show notes below. Click on the first link and see everything it has to offer. And if you are a member of the Ground Marketing course, I'm excited to talk to you in the next Live Ground Marketing workshop and look out for the Dental Wellness Month proposal, the email, and the actual SOP for that that you can start implementing and utilizing soon.Alright, in the next episode, we will be discussing leveraging community events for maximum impact. Talk to you soon.

Meryl Evans shares why accessibility is everyone's responsibility, how captions can create connection—not just convenience—and why progress over perfection is the mindset that drives lasting inclusion. Highlights include: 11:30 – How did publishing your first video in 2018 change everything? 20:28 – Why progress over perfection is essential in accessibility 29:06 – How do you carry the responsibility of being an advocate? 49:34 – What does it take to build a culture of accessibility? 59:15 – Why equitable design matters for dignity and inclusion ====== Who is Meryl Evans? Meryl is a Certified Professional in Accessibility Core Competencies (CPACC), a sought-after speaker, trainer, and accessibility marketing consultant who has spent over two decades championing inclusive digital experiences. Named one of LinkedIn's Top 12 Voices for Accessibility Advocacy, Meryl's work has been recognised by organisations such as the North Texas Disability Chamber and featured in The Wall Street Journal, MarketingProfs, and The Dallas Morning News. She's the author of The Brilliant Outlook Pocketbook and co-author of Adapting to Web Standards: CSS and Ajax for Big Sites, and her speaking credits include TEDx, SXSW, and the American Marketing Association. Beyond her consulting and speaking, Meryl is a passionate volunteer, contributing to the W3C's Immersive Captions community group and XR Access, helping ensure emerging technologies are accessible to everyone. === Find Meryl here: LinkedIn: https://www.linkedin.com/in/meryl/ Website: https://meryl.net/ YouTube: https://www.youtube.com/merylkevans/videos  X: https://x.com/merylkevans ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn TikTok Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

A Journal of Marketing study shows how targeted marketing can dismantle colonial health narratives, amplifying First Nations voices for fair health services.Join host Samantha Cross (Babson College) for a discussion with Dr. Steven D'Alessandro, Professor of Marketing at the Edith Cowan University School of Business and Law in Australia, about his Journal of Marketing study, "On the Path to Decolonizing Health Care Services: The Role of Marketing."Read an in-depth recap of this research here: ⁠https://www.ama.org/2024/01/23/marketing-for-equity-pioneering-culturally-competent-health-care-for-first-nations/⁠Read the full Journal of Marketing article here: ⁠https://doi.org/10.1177/00222429231209925⁠Reference: Reece George, Steven D'Alessandro, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle Evans, Gaurangi Laud, and Deirdre Tedmanson, “⁠On the Path to Decolonizing Health Care Services: The Role of Marketing⁠,” ⁠Journal of Marketing⁠.Host: Samantha N. N. CrossTopics: healthcare, first nations, health marketing, decolonization, indigenousThe JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠University FM⁠.

This Week we feature three amazing officers from the American Marketing Association. Summer, Daisy, and Tin fill you in on everything you need to know about AMA at TXST.

Mónica Malavé is a marketing and branding strategist, and CEO of Elevate It Now. Originally from Puerto Rico, she has a passion for design, marketing, and all things creative and is a big believer in "people helping people." Her specialties include branding, social media management, technical and creative marketing, and innovative marketing strategies. She's an Adobe Express Ambassador and also a Marketing Mentor with the American Marketing Association, DC Chapter. A big fan of movies, including but not limited to 2015's Cinderella, Michael Keaton movies like Mr. Mom, Johnny Dangerously, and Batman, she suggested we discuss The Princess Bride, a true gem of a movie.-https://www.elevateitnow.com/about-us/ https://www.instagram.com/elevateitnow/ https://www.threads.net/@elevateitnow -The Princess Bride (1987)https://www.imdb.com/title/tt0093779/ https://www.imdb.com/title/tt0093779/characters/nm0001597/https://youtu.be/XCHKYNFH9Lk?si=zcmBVNdsKLMUXTib https://www.vanityfair.com/hollywood/2020/06/the-princess-bride-homemade-fan-film https://ew.com/movies/2019/09/18/princess-bride-remake-jamie-lee-curtis-cary-elwes/ -Other movies discussed, alphabetical listAll the President's Men (1976)Cinderella (2015)Clash of the Titans (1981)Clash of the Titans (2010Saw (2004)Weekend at Bernie's (1989)

Now that events are back in-person, are you going to them? This episode's guest, Aya Robinson of Opry Entertainment Group, shares why going to events in your community is more than just about showing up. It's a way to interact with and learn from the people near you. For example, when Aya moved to Nashville, she was able to attend events with associations like the local American Marketing Association chapter. It's a great way to meet new people if you're new to the job or the area in general.  Plus, outreach is a huge part of growing local organizations. If you're in charge of your organization or club, how do you expand? Who should you contact? The answer is usually the marketing teams at related companies.  And, Aya shares some pretty valuable advice about reaching out to others, even if you feel hesitant.  If you're a marketer who wants to grow your network and create meaningful connections beyond just LinkedIn, this is the episode for you.  Follow Aya: LinkedIn: https://www.linkedin.com/in/aya-robinson/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit www.workweek.com

Scott Monty is an executive coach, advisor, and speaker who helps leaders find clarity and drive growth. A former executive at Ford, he merged technology with humanity to shape the company's global social media strategy. Ranked by The Economist as a top social business leader, Scott focuses on timeless leadership principles to guide today's leaders. He's also the host of the Timeless Leadership podcast and writes the Timeless & Timely newsletter. Tune in for insights on navigating leadership in a fast-changing world. About Scott Monty Scott Monty is an executive coach, advisor, and public speaker who  helps companies and executive teams in flux, positioning leaders who are new or stuck to find a clear vision, collaborate, and communicate better to drive growth. A Fortune 10 leader whose background in classics positioned him to see through the shiny objects, Scott focuses on timeless human nature that drives everyone. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.” Scott spent six years as an executive at Ford, where he helped turn the company around with the ability to merge technology with humanity. He served as a strategic adviser across a wide range of business functions, leading the company's global social media strategy. He also has another two decades of experience in leadership and communications consulting. Scott's clients have included companies such as Walmart, IBM, McDonalds, Coca-Cola, Google, and TD Bank. He is a trustee of the Detroit Symphony Orchestra, a past board member of the American Marketing Association, and has advised a number of tech companies. He writes the Timeless & Timely newsletter, to help leaders make sense of today with lessons from the past, and hosts the Timeless Leadership podcast. From the Show Alan Mulally's Twitter chat. As discussed during the show, here's a link to the Twitter Q&A Scott facilitated with former Ford CEO Alan Mulally back in 2009. What brand has made Scott smile recently? Scott highlighted Delta, specifically Ed Bastian's leadership throughout this past difficult week for the brand. The airline's authentic, transparent leadership consistently makes him smile. Connect with Scott on LinkedIn and check out his website for his newsletter and more timeless content. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Personal Development Trailblazers Podcast! In this episode,  we'll explore simple yet effective ways to start conversations, ease nervousness, and build real connections.  Andrea McGinty's journey is as compelling as the love stories she's helped create. After being dumped at the altar in her 20s and later navigating divorce after 24 years of marriage, Andrea took a four-year pause from dating to focus on raising her teenage daughter. When she decided to jump back into the dating world, she approached it strategically, and it paid off—her sixth first date turned into her husband, whom she married in Rome in 2024. As the founder of It's Just Lunch in the 1990s, Andrea revolutionized the matchmaking industry. Her innovative service grew to over 100 locations worldwide and facilitated over 33,000 setups, resulting in more than 10,000 marriages. Today, her company, 33,000 Dates, focuses on helping the over-45 crowd find love in the second act of their lives. Currently, 65% of her clients are in long-term relationships, a testament to her expertise and unique methods. Often referred to as the OG or “Godmother” of modern dating, Andrea's impact extends beyond her clients. Like an NFL coaching tree, more than 40% of today's top 25 matchmakers trace their roots back to Andrea's mentorship and pioneering techniques. Her influence has shaped the industry, creating a legacy that stands out in the world of matchmaking. Andrea's work has garnered extensive media attention. She has been featured on Oprah, People, Today Show, and named Entrepreneur of the Month on the Early Show. As a sought-after speaker, she has addressed audiences at the American Marketing Association and other prestigious events. Her insights and passion have made her a trusted voice in the realm of love and relationships. With over three decades of experience, Andrea doesn't just write about dating; she's lived it. Her latest book, Love 2.0: Winning Strategies for Dating Over 50, combines personal anecdotes and professional expertise to guide singles on finding meaningful connections later in life. Andrea's vibrant, no-nonsense approach continues to inspire and empower those ready to embrace their second act with optimism and love. Connect with Andrea here:  www.33000Dates.com =================================== If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends. Thanks for watching the Personal Development Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com. Are you a coach, consultant, expert, or online course creator? Then we'd love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers.  QUICK LINKS:  APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Recent social movements such as Black Lives Matter have prompted brands and retailers to increase the use of minority ownership labels (e.g., Black-owned, woman-owned). How do these labels affect consumer behavior during brand failures? Join host Samantha Cross (Babson College) as she interviews Esther Uduehi (University of Washington) and Aaron Barnes (University of Louisville) about their fascinating new Journal of Marketing⁠⁠ study, "The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations." Host: Samantha N. N. Cross Topics: brand failures, black-owned, woman-owned, minority-owned, race, ethnicity, gender The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠University FM.

Ashlan Glazier-Anderson is the founder and CEO of AshbeanPDX Marketing, a digital marketing and strategic communications agency that works with small businesses and nonprofits.   Ashlan is a professional Certified Marketer and Certified Digital Marketing professional with over 17 years of experience working in advertising agencies, corporate, retail, and national nonprofits.   Ashlan serves as a leadership advisor for the American Marketing Association and as the Board Secretary for the People's Nonprofit Accelerator.   She focuses on nonprofits and small businesses, often helping organizations without dedicated marketing teams by being that department and voice.   Her approach is collaborative, always explaining the rationale behind strategies and backing decisions with data.   She uses a color-coded calendar and a remarkable tablet to organize her day, prioritize tasks, and stay on track.   Ashlan advocates business owners to invest time early in creating SOPs and documentation for all key tasks.   She discusses the importance of aligning personal values with business clients, choosing to work with organizations she believes in.   Website: AshbeanPDX Marketing  LinkedIn: Ashlan Glazier-Anderson   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Curious about the latest in personal branding?   Join us next week as we dive into insights from a seasoned expert!

What if everything you thought you knew about technology adoption in marketing was wrong? Imagine a world where C-suite executives are more comfortable with AI than digital natives. Well, according to groundbreaking new research from Lightricks and the American Marketing Association, that world is already here. For decades, we've operated under the assumption that new technology adoption flows from the bottom up. Young professionals, fresh out of college, bring new tools and techniques to their organizations. But AI is completely flipping this script, creating an unprecedented divide in marketing teams that threatens both innovation and career growth. The numbers are startling: while 61% of executives use AI weekly, only 42% of entry-level marketers do the same. Even more concerning? 65% of executives have received formal AI training, compared to just 34% of early-career marketers. This isn't just a gap – it's a canyon that's growing wider every day. Today, we're joined by Corbett Drummey, a pioneer in the creator economy and AI space. As part of Lightricks, which recently partnered with the American Marketing Association on this groundbreaking research, Corbett brings unique insights into this shifting landscape. His experience leading Popular Pays through its successful acquisition by Lightricks, and his current work developing AI tools for brand safety, puts him at the intersection of marketing leadership and technological innovation. AI in Marketing: Unpacked host Mike Allton asked Corbett Drummey about: ✨ Reversed Adoption Pattern: Traditional bottom-up technology adoption is being replaced by executive-led AI integration. ✨ Training Determines Success: The growing training gap between leadership and staff is becoming a critical career factor. ✨ Bridge The Divide: Organizations must actively work to democratize AI access and training across all levels. Learn more about Corbett Drummey Connect with Corbett Drummey on LinkedIn Resources & Brands mentioned in this episode Download The Full Report: https://www.lightricks.com/ama-survey AI Training available for employees Lightricks American Marketing Association Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross Revolutionizing Visual Content: Generative AI in Action with Corbett Drummey AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-surprising-truth-about-ai-adoption-in-marketing-teams/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Multifaceted World of Graphic Design with Justin LynchJustin Lynch, a seasoned graphic designer with over 13 years of experience, shares his extensive knowledge from working in various roles such as an internal designer, freelancer, and embedded designer at agencies. Recognized by the American Marketing Association of Houston with two Crystal Awards, Justin provides insights into the challenges and unique perspectives each role offers on branding and design choices. He highlights the importance of understanding your audience, simplifying design, ensuring brand authenticity, and leveraging modern tools like AI. He also discusses his transition to starting his own design agency and the significant lessons learned from award-winning projects.02:04 Diverse Roles in Design02:35 Challenges in Design Approval05:44 Influence and Perception in Design08:20 Starting a Design Agency11:45 Design and Brand Perception18:17 Impactful Design Elements23:55 Authenticity in Brand Design25:11 Chick-fil-A's Brand Consistency27:24 Common Pitfalls in Branding31:14 The Role of AI in Modern Branding36:06 Award-Winning Design Strategies37:56 Tips for Small Businesses on Strategic Designwatch us on: https://youtu.be/M7TUPEU5K5M Get in touch with Justin Lynch:Website: www.avlier.com LinkedIn: www.linkedin.com/in/justinmlynchhttps://www.avlier.com/writing-effective-design-briefs/Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands

In this special episode from the American Marketing Association conference, Carrie sits down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University, and Nikki Peters, Design Manager at the same institution. They discuss the impact of leadership lessons, the value of continuous learning, and the excitement of their first AMA conference. If you're a higher education marketing professional or someone stepping into leadership roles, their experiences will resonate deeply.Key TakeawaysContinuous Learning Fuels Leadership Growth: Claire and Nikki emphasize that leadership is an ongoing journey, not a destination.Collaborative Development Strengthens Teams: Completing leadership courses together allowed them to reflect, share insights, and grow as leaders.Flexibility in Leadership Matters: Tailoring leadership styles to individual team members is a game-changer.Networking and Shared Experiences Are Priceless: The conference provides a unique opportunity to connect with peers facing similar challenges and to explore innovative solutions.First-Time Attendees Should Take the Leap: The advice is simple—if you're debating attending next year, go.The Power of Shared Leadership Development Claire and Nikki shared how the Lessons in Leadership course shaped their approach to managing teams and fostering collaboration. By taking the course together, they identified each other's strengths and weaknesses, creating a space for vulnerability and growth. Weekly meetings became a cornerstone of their development, offering a chance to reflect on insights, identify areas for improvement, and brainstorm how to adapt their leadership styles to meet the needs of their diverse teams.This collaborative approach highlights an essential takeaway: leadership growth is amplified when it's shared. Leaders who hold themselves and others accountable can create meaningful change for their teams and organizations.Situational Leadership and Self-Awareness A key insight from the course that resonated with Nikki and Claire was the importance of situational leadership. Nikki explained how tailoring her approach based on the unique needs of her team members and projects allowed her to adapt more effectively. Flexibility, she noted, is a critical skill for navigating the fast-paced challenges of higher education marketing.Claire highlighted the importance of self-awareness, particularly around communication. Recognizing tendencies, such as unintentionally interrupting others, and making a conscious effort to listen more effectively, helped her grow as a leader. Both agreed that leadership is as much about personal reflection as it is about team management.First-Time Conference Experiences and Advice Both Claire and Nikki expressed excitement about their first AMA conference and the wealth of knowledge it offers. With sessions on branding, leadership, CRM strategies, and social media tactics, they are eager to return to their teams with actionable insights. For Nikki, rebranding at their institution provided a timely opportunity to absorb fresh perspectives on guiding her team through significant changes.The networking opportunities were another highlight. Meeting peers at the welcome reception and engaging with vendors gave them a sense of belonging in a larger professional community. Their advice to first-time attendees: “Go for it.” The energy, shared challenges, and inspiring ideas make it an invaluable experience. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

When's the best time to start a business? Jake Kozmor, founder of the Charleston-based video production company Koz Films, began his entrepreneurial journey in 7th grade with a GoPro camera and has continued developing his creative and business skills ever since. In this episode, Biz-eWerk speaks with Jake about his video production process emphasizing storytelling and client collaboration. He also describes his involvement with the American Marketing Association and his upcoming projects, including a new web series. Check out Instagram @kozfilms for more info.

En este episodio Raquel y Ema dialogan con Angelís Ruiz, presidenta de la American Marketing Association (AMA). Conoce más sobre la asociación, qué es la fAMAly, beneficios de formar parte de ella y mucho más. También dialogamos un poco sobre el mercadeo en esta época navideña. Comparte este episodio con tu amigo interesado en mercadeo.

As it's Thanksgiving week, we're taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this conversation, Bennie breaks down how AMA supports both academics and practitioners, shares his perspective on AI's ethical and legal challenges, and even explains why LinkedIn is his platform of choice. Most memorably, he highlights why he believes marketing is equal parts art, science, and magic. Full Episode Details  The American Marketing Association is probably an organization you're familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing. We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA. Bennie shares his advice for the future marketing leaders out there, and we chat about why marketing today doesn't just belong in the creative realm. There's also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community. In This Episode: 1:08 - How the American Marketing Association supports the marketing community 4:58 - Why marketers need communities more than ever 7:28 - How marketers can embrace AI 11:00 - What marketers need to know about different privacy regulations 13:13 - Balancing communication with community members 17:24 - How Bennie speaks to future marketers 20:38 - How marketers can communicate their value to a wider organization 24:46 - Why risk and curiosity are key to marketing 29:37 - Leading authentically in marketing 31:23 - Bennie's one tip for those wanting to become a social pro Resources  Join the Social Pros community on LinkedIn American Marketing Association Connect with Bennie on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

In this engaging episode of 10x Your Team with Cam & Otis, Michael "Buzz" Buzinski shares his insights on the art of digital marketing and its impact on business growth. Buzz discusses the importance of aligning marketing strategies with business objectives and how to effectively connect with your target audience. The conversation covers practical approaches to enhancing your digital presence, leveraging data for informed decision-making, and the creative strategies that can set your business apart. Whether you're a seasoned marketer or new to the field, this episode offers valuable insights to help you elevate your marketing game and achieve tangible results.More About Buzz:Michael Buzinski is a lifelong entrepreneur, digital marketing thought leader and author. Dubbed a "visionary marketer" by the American Marketing Association, Michael's sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as many call him, has simplified digital marketing success with the Rule of 26 and is on a mission to double the website revenue of service-based businesses across America. Buzz built a multi-million dollar creative agency and has worked with over 750 enterprise-level and SMB companies over the last 20+ years. His gift is to simplify digital marketing to the point where everyone understands it and help business owners focus on what will drastically move their revenue needle. Michael teaches marketing seminars for the US Small Business Administration and Small Business Development Center seminars. He also volunteers as a mentor for up-and-coming veteran entrepreneurs through the Warrior Rising program.#10xYourTeam #DigitalMarketing #BusinessGrowth #MarketingStrategy #TargetAudience #DataDriven #CreativeStrategies #MarketingInsights #LeadershipPodcast #CamAndOtis #MichaelBuzzBuzinski #MarketingExcellence #BusinessSuccess #MarketingTipsChapters:Introduction and Buzz's BackgroundTime: 00:00 - 05:00Description: Opening remarks and introduction of Michael "Buzz" Buzinski, highlighting his journey in digital marketing.Aligning Marketing with Business ObjectivesTime: 05:01 - 15:00Description: Discussion on the importance of aligning marketing strategies with overall business goals.Reaching and Engaging Your Target AudienceTime: 15:01 - 25:00Description: Buzz shares insights on effectively connecting with and engaging your target audience.Enhancing Your Digital PresenceTime: 25:01 - 35:00Description: Strategies for improving online visibility and creating a strong digital footprint.Data-Driven Marketing DecisionsTime: 35:01 - 45:00Description: Exploring how data can inform marketing strategies and improve campaign outcomes.Creative Strategies for Business GrowthTime: 45:01 - EndDescription: Buzz discusses the role of creativity in crafting compelling marketing messages and campaigns.Michael "Buzz" Buzinskihttps://www.linkedin.com/in/michaelbuzinski/https://www.linkedin.com/company/buzzworthymarketing/about/https://buzzworthy.biz/

A new Journal of Marketing study shows how India aimed to make essential medicines more affordable but inadvertently ended up reducing drug sales. Read an in-depth recap of this research here: https://www.ama.org/2024/06/04/how-an-indian-government-policy-backfired-prescription-drug-price-regulations-led-to-more-marketing-for-unregulated-medications/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241242685 Reference: Saravana Jaikumar, Pradeep K. Chintagunta, and Arvind Sahay, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: regulations, drug prices, healthcare marketing The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Do you know the financial value of Gatorade's or Netflix's customer base? If your answer is no, you're not alone. Firms provide little external information about the financial value of their marketing assets such as brands and customer relationships. This Journal of Marketing study shows that managers should rethink this approach. Read an in-depth recap of this research here: https://www.ama.org/2024/05/21/do-good-and-talk-about-it-how-financial-valuation-and-external-reporting-of-marketing-assets-benefits-companies/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241236142 Reference: Peter Guenther, Miriam Guenther, Bryan A. Lukas, and Christian Homburg, “Consequences of Marketing Asset Accountability – A Natural Experiment,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: financial reporting, stock prices, firm value, The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Sarah Noel Block is a marketing expert who helps small and medium-sized businesses (SMBs) get the most out of their marketing efforts.  She knows how hard it can be to do a lot with a little, especially when it comes to marketing budgets and time. That's why she focuses on helping businesses streamline their marketing, making it simpler and more efficient.  Sarah's approach is all about getting the biggest impact without breaking the bank. One of Sarah's specialties is helping businesses that are just starting out with digital marketing. She guides them through the process of building their first online presence and creating a marketing strategy that really works.  She also helps businesses that might be feeling overwhelmed by all the different things to do in marketing. Sarah teaches them how to focus on what matters most, simplify their tasks, and even automate some of their work so they can get more done with a small team. Sarah has a proven track record of success.  She helped one company achieve its highest sales ever in its 60-year history!  She's also an award-winning content creator and has been featured in many major publications like Construction Junkie and Buildings.com.  Sarah's expertise has been recognized by the American Marketing Association and she's even been a guest on the Tag! Marketing & Sales Podcast.  With her help, businesses can learn to  increase their website traffic, build a strong brand, and connect with more customers online. For More Info: https://www.sarahnoelblock.com/

What happens when legal changes aimed to prevent frivolous lawsuits make it more difficult for shareholders to hold managers accountable? This Journal of Marketing study documents the unintended consequence of firms becoming less likely to recall products. Read an in-depth recap of this research here: https://www.ama.org/2024/05/07/the-boeing-lesson-laws-that-prevent-frivolous-litigation-also-reduce-the-likelihood-of-product-recalls/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241231236 Reference: Arvid O. I. Hoffmann, Chee S. Cheong, Hoàng-Long Phan, and Ralf Zurbruegg, “So, Sue Me…If You Can! How Legal Changes Diminishing Managers' Risk of Being Held Liable by Shareholders Affect Firms' Likelihood to Recall Products,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: product recalls, liability, lawsuits, marketing management The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

A new Journal of Marketing study suggests that an on-demand model for online learning may bring in more paying users, but those users could also be less engaged in the material. Read an in-depth recap of this research here: https://www.ama.org/2024/04/30/can-the-on-demand-model-work-for-online-educational-platforms-like-coursera-a-new-study-investigates/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241227145 Reference: Joy Lu, Eric T. Bradlow, and J. Wesley Hutchinson, “More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: online learning, asynchronous learning, on-demand content The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

In this insightful A100 video interview, Bennie F. Johnson, CEO of the American Marketing Association, shares his dynamic vision for the future of marketing. Bennie discusses how AMA serves as a global hub for marketing professionals, supporting everyone from students to executives. He explores key topics like AI, data-driven decision making, and the critical role of community in shaping the marketing profession. Key Highlights: Embracing Disruptive Change: Bennie emphasizes the importance of welcoming innovation and leveraging marketing's evolving tools to drive productive change, especially in an AI-driven landscape. Fostering Community: He explains how AMA creates spaces for marketers across all sectors to collaborate, learn, and grow, emphasizing that communities are more essential than ever in a digital-first world. Ethical Responsibility in Marketing: Bennie also touches on the growing need for transparency and ethical practices in marketing, as consumers demand more accountability from brands. Join us as Bennie Johnson shares his forward-thinking approach to marketing leadership, offering essential insights for association professionals navigating change and building stronger communities. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with expert insights and innovative strategies to help your association embrace change and lead with impact!

Join host Chris Carril and guest Wendy Ritz Ph.D., AIB-SE Conference Chair, and Dr. Brittney Bauer, Ph.D., AIB-SE Marketing Chair, as they discuss planning the annual AIB-SE conference, the history of X-Culture, and defining a successful international business conference.More info on the 2024 AIB-SE Conference: https://us-se.aib.world/pre-conference/Chris Carril is the Vice President-Tax Planning and Treasury Management for Maritz Holdings in Fenton, MO.  His responsibilities include the company's treasury, tax and risk management functions and he is a licensed Certified Public Accountant in the State of Missouri. He has previously held financial positions at A.G. Edwards, Sigma-Aldrich Chemical Company, and Furniture Brands International. Recently, Chris has joined the Advisory Board of the Boeing Institute of International Business at Saint Louis University. Chris enjoys spending time with his four children and rescue dog, Lyla, enjoying St Louis Muny theatre, and attending St. Louis University Billiken basketball games.Dr. Wendy Ritz is Associate Professor teaching Marketing at Florida State University. She is a fellow with the Direct Marketing Education Foundation and an active board member with the Academy of International Business Southeast Chapter. Her research focuses on the buyer journey in various markets, such as prosumption, business-to-business, international sales and marketing, and across various electronic platforms. She has published in several marketing journals such as Industrial Marketing Management, Journal in Research of Interactive Marketing, and the Journal of Marketing Theory and Practice, The Journal of Consumer Behavior, Marketing Education Review, and the Harvard Business Review.Dr. Brittney Bauer is an Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago and the Director of the Quinlan School of Business Behavioral Lab. She earned her dual Ph.D. in marketing and international business from Saint Louis University in 2019. Furthermore, she received a Certificate for University Teaching Skills from the Center of Teaching Excellence and a Research Methods Minor during her doctoral studies. Dr. Bauer received the 2020, 2021, 2022, and 2023 College of Business Outstanding Research Awards. Her work has been published in well-respected journals such as the International Journal of Research in Marketing, European Journal of Marketing, Journal of Advertising, Psychology & Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Academy of Management Perspectives. Dr. Bauer has an extensive research pipeline currently under review at top marketing and international business journals, and her work has also been noted in the media. She is an editorial review board member and ad-hoc reviewer for various academic journals. Moreover, Dr. Bauer is an active member of the American Marketing Association, Academy of Marketing Science, and Academy of International Business, and has performed various leadership roles for their respective annual meetings. She has also earned several Best Reviewer and Best Paper Awards at these national and international conferences. https://www.luc.edu/quinlan/faculty/brittneybauer.shtml Visit Guest Wendy Ritz's LinkedIn

Time to rethink your influencer marketing efforts? A new Journal of Marketing study shows that firms aiming to build a large follower base are better off targeting followers of followers than cherry-picking remote influencers. Read an in-depth recap of this research here: https://www.ama.org/2024/03/19/a-research-proven-way-to-build-a-bigger-social-audience-target-followers-of-followers/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231223420 Reference: Jacob Goldenberg, Andreas Lanz, Daniel Shapira, and Florian Stahl, “Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: influencer marketing, user-generated content, social media, soundcloud The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

This October 31 marks the one-year anniversary of my book, and I'm celebrating by sharing a curated list of my favorite podcast appearances! I've chosen episodes where the hosts' perspectives, personalities, and generosity truly shone. With so many podcasts out there, it's a challenge to find ones that are both genuinely helpful and uplifting. If I'm serving up a celebration, it's going to be as satisfying as the best birthday cake. Join me as I revisit standout moments, including the time a host knew my book so well it made me question my own words, the episode where I shared my birth story, and another where I reveal how I've personally taught my sons about the importance of global networking. Discover how you can use your imagination to tell your own story and feel truly worthy!   In this episode, you will hear:   My book Fertile Imagination turns ONE on Halloween, and I'm celebrating by sharing all the juicy details from my podcast tour!

This is the Women of Influence Podcast series, delivering next level insights and expertise live from GlobeSt's Women of Influence Conference.The Women of Influence Podcast Series is an exclusive mini-series of The Crexi Podcast, an insider's look at all things commercial real estate, produced in collaboration with GlobeSt. The Crexi team visited Women of Influence and recorded in Lake Tahoe, California, from the floor of the conference, highlighting movers and shakers in commercial real estate. The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. In this episode, Crexi's Shanti Ryle sits with Hannah Miet, CEO of Hannah Miet Consulting LLC, and Emily Pollard, Senior Director at BKM Capital Partners,  to cover wide-ranging topics, including: Introduction to The Crexi PodcastMeet Hannah Miet: Award-Winning MarketerHannah's Journey into Commercial Real EstateBuilding The Real Deal's West Coast PresenceChallenges and Triumphs in MarketingAdvice for Women in Commercial Real EstateMeet Emily Pollard: Career Journey and BackgroundThe Role of Marketing in Commercial Real EstateBuilding and Leading a High-Performing TeamMentorship and Career Advice for Aspiring ProfessionalsConclusion and How to Stay Connected If you enjoyed this episode, please subscribe to our newsletter and enjoy the next Podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog.Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease.Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexiAbout Hannah Miet:Hannah Miet is an award‑winning, Forrester‑certified B2B marketer with 15+ years of experience.She helps real estate, finance, and tech leaders cut through the noise and grow their businesses by marketing their expertise through messaging, positioning, thought leadership-focused content marketing, and unmatched industry experience.Hannah formed Hannah Miet Consulting in 2022 after leading content in-house for Fortune 100 companies and agencies. Before that, she was a veteran business journalist and the founding Los Angeles editor of The Real Deal, which she expanded to the West Coast.Globe St. named her a 2024 Woman of Influence in Marketing and Communications for her work over the course of a decade in commercial real estate.Hannah Miet Consulting is a solopreneur-led micro-agency built on Hannah's expertise. Unlike larger agencies that staff client projects with junior employees, Hannah leads every project, leveraging a network of qualified partners for larger scopes.About Emily PollardEmily Pollard is Senior Director of Marketing & Communications at BKM Capital Partners a leading real estate fund manager specializing in value-add light industrial and multi-use logistics properties in the Western United States. In her position, Pollard spearheads BKM's marketing, media, and communications, including tactical planning and execution of the company's advertising, public relations, and multi-channel communication strategies. In addition to driving the marketing strategy for the organization, Emily leads BKM's environmental, social, and governance programs and initiatives, integrating sustainability into the firm's asset management practices and quantifying the resulting increase in value.Pollard brings more than 10 years of strategic marketing, communications, pipeline planning, new product development, commercialization, and brand positioning experience to her role, specifically in real estate, private equity, and alternative investments. She is a Chartered Alternative Investment Analyst (CAIA) Charterholder and currently a member of CREW Orange County, the American Institute of Graphic Arts, and the American Marketing Association.About GlobeSt Women of Influence: The Women of Influence Conference is an exclusive two-day event that celebrates the women who drive the commercial real estate industry forward. These influential leaders will discuss the critical issues facing CRE now and in the future, what it means to be a woman in business today and how women CRE leaders can uplift and support each other on their journey to the top.  If you enjoyed this episode, please subscribe to our newsletter and enjoy the next podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

Debbie Travis and Tommy Smythe are thrilled to welcome Fashion television icon Jeanne Beker to the show this week! She shares her journey through the fashion industry, her experiences as a journalist, and the personal stories that shaped her life. From her early days in media to her battle with cancer, Jeanne reflects on the lessons learned. The discussion previews her memoir, 'Heart on My Sleeve,' which intertwines fashion with personal anecdotes. More About Jeanne Beker: Jeanne Beker was the host of the hit show Fashion Television, which aired in over 130 countries for twenty-seven years and was one of the most successful shows in Canadian TV history. Prior to that, she hosted the groundbreaking show The NewMusic and was a founding member of MuchMusic. A seasoned newspaper and magazine columnist, Jeanne was editor-in-chief of FQ and SIR magazines from 2003 to 2009. Currently, she is a frequent keynote speaker and style editor for TSC, where she hosts her eponymous show Style Matters. Jeanne has received honorary doctorates from St. Mary's University and OCAD University. She was named to the Order of Canada in 2013, inducted into the American Marketing Association's Hall of Legends in 2015, and received a star on Canada's Walk of Fame in 2016. Jeanne lives in Toronto, Canada. Follow along with Jeanne Beker on her website: https://www.jeannebeker.com/ Follow Jeanne Beker on Instagram: https://www.instagram.com/thejeannebeker/?hl=en Follow Debbie & Tommy's podcast: https://www.instagram.com/thetrustmepod/ Watch some of the interviews referenced in this episode: Andy Summers & The Bath Tub: https://www.youtube.com/watch?v=X4DPoVtsw5Q Iggy Pop Being Too Cool: https://www.dailymotion.com/video/xthwpp Learn more about your ad choices. Visit megaphone.fm/adchoices

Do empathetic interactions require human participation? A new Journal of Marketing study shows that generative AI can be used to create "feeling AI" that helps companies build empathetic relationships with customers. Read an in-depth recap of this research here: https://www.ama.org/2024/04/23/can-companies-create-a-machine-that-feels-and-cares-using-generative-ai-to-provide-empathetic-customer-care/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231224748 Reference: Ming-Hui Huang and Roland T. Rust, “The Caring Machine: Feeling AI for Customer Care,” Journal of Marketing Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: p-values, statistics, statistical significance, research The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Political ideologies shape consumer behavior, but how do they intersect with industry, activism, and identity to affect marketplace outcomes and behaviors? Join host Nailya Ordabayeva (Boston University) as she interviews Kathleen Seiders (Boston College) and Esther Uduehi (University of Washington) about their recent Journal of Marketing studies related to political ideologies in the marketplace.  Articles discussed include: Kathleen Seiders, Andrea Godfrey Flynn, and Gergana Nenkov, “How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses,” Journal of Marketing. Esther Uduehi, Julian K. Saint Clair, and Rowena Crabbe, "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers," Journal of Marketing⁠. Host: Nailya Ordabayeva Topics: politics, marketing, intersectionality, conservatives, liberals, public policy, persuasion The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠University FM

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and, more broadly, in the biomedical and social sciences. A Journal of Marketing study advocates for rethinking this approach entirely. Read an in-depth recap of this research here: https://www.ama.org/2023/12/12/time-to-abandon-null-hypothesis-significance-testing-moving-beyond-the-default-approach-to-statistical-analysis-and-reporting/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231216910 Reference: Blakeley B. McShane, Eric T. Bradlow, John G. Lynch, Jr., and Robert J. Meyer, “‘Statistical Significance' and Statistical Reporting: Moving Beyond Binary,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: p-values, statistics, statistical significance, research The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential keynote speakers, advisory board members, start-up advisors, and thought leaders in the industry. Vladimer has been described as ''a pioneer across the globe'' by Exeleon Magazine. He is an Executive Judge at the Gartner Marketing and Communication Awards. Vladimer serves on the Advisory Council of the Harvard Business Review and the Advisory Board of the United Artificial Intelligence Institute. His expertise is trusted by the American Marketing Association. Vladimer has been featured in Forbes, Bloomberg, Yahoo Finance, Irish Tech News, and World Biz Magazine. Moreover, he mentors start-ups at the UCLA Anderson School of Management, UCL Innovation and Enterprise, Abu Dhabi SME Hub, and Plug and Play Tech Center EMEA. He is a member of the CMO Council and mentors students at the University of Westminster. He sets the highest standards for marketing and delivers extraordinary results. With a reputation for driving transformational change and traveling the world delivering keynote speeches, Vladimer has spoken at the Global Marketing Summit and the Asia Retail Summit. 

In this episode, Kat and Kim talk to Erik Rueter about design thinking in our projects.  What's design thinking, you may be thinking? Design thinking is a methodology that focuses on the end users of a system when we are problem solving. Erik will share 5 different design thinking methods for understanding user needs in a way that not only helps your project provide better deliverables but can also help build a better project team.   About our amazing guest, Erik Rueter Erik K. Rueter, PMP, PMI-ACP, has over 20 years of experience in diverse industries, including tech startups, academia, healthcare, and entertainment. Currently, he serves as a senior project manager at the American Marketing Association and has held multiple senior staff positions at various organizations. Erik holds a BA in neuroscience from Wesleyan University, with further education in digital design, Irish studies, and MicroMasters in Design Thinking and Project Management from the Rochester Institute of Technology. He is also certified in diversity and inclusion by Cornell. Erik's contributions to the field include co-authoring papers on health inequity, lecturing at Boston and Emerson Colleges, and advocating for diversity and inclusion with organizations like Medtronic, VSP, and the San Antonio Spurs. He has spoken, in person and virtually, at PMI Greece, PMI Michiana, and PMI Western Michigan, among others. He has appeared on podcasts such as “Confessions of a Higher Education CMO”; and “I Wanna Work There!” and contributed to “The Evolution of the PMO”, a key resource for project managers. He founded Human-Centered Success LLC to promote inclusive leadership which is National Gay and Lesbian Chamber of Commerce certified as an LGBTQIA+-owned business. Residing outside Pittsburgh with his husband and two dachshunds, Erik enjoys marathons, gaming, and sharing his insights. Contact: erik@humancenteredsuccess.com. To learn more about the amazing things Erik is up to:  Check out his website at: www.humancenteredsuccess.com Learn about solution delivery: Mastering Solution Delivery Erik's Upcoming Speaking Engagement: PMI Global Summit 2024 Rock Lobster Leadership: Lessons from The B-52s Resilience and Relatability: A New Paradigm for Project Leadership (With Jake McGaffin and Olivia Montgomery)   JOIN THE HAPPY HOUR! Get access to all podcasts, PDU certificates, bonus content, exclusive member Q&A webinars and more from our membership! https://pmhappyhour.com/membership STUMP THE PM'S! We love to hear about your tough PM issues, so please hit us up at podcast@pmhappyhour.com or on Linkedin and we'll see if we can help you. If we use your question, we'll send you a PM Happy Hour coaster you can enjoy at your next happy hour.  

Cause Marketing is where A/E/C firms partner with non-profits to develop campaigns that do good things for the community, help the non-profit and their cause, and advance the brand and goodwill of the company investing in it. PSM Show cohost Frank Lippert talks to Jodi Sommers of Jodi Sommers Marketing and Megan Falkenstein of Sponsors, Inc. to learn more about what goes into doing great cause marketing—the kind of campaigns where everyone benefits and everyone wins.   Jodi Sommers, CPSM, Jodi Sommers Marketing Jodi Sommers spent the past twenty-five years providing her expertise to a diverse array of AEC firms. With a bachelor's degree in marketing from the University of Florida, she has dedicated her career to the art of marketing ever since. Jodi is a Certified Professional Services Marketer and a LEED Green Associate. She served as the President of the Southwest Oregon Chapter of the American Marketing Association and led a sustainable business organization in Eugene, Oregon for three years. In 2023, Jodi launched her consulting firm, Jodi Sommers Marketing, where she offers a comprehensive range of marketing services tailored to AEC firms. Her firm specializes in cause marketing, which integrates support for nonprofits with marketing and employee engagement goals. From strategic planning and project pursuits to client feedback surveys and cause marketing, Jodi is committed to helping her clients achieve success.   Megan Falkenstein, Sponsors, Inc. Megan Falkenstein, a native of Eugene, Oregon, has over a decade of experience as a professional fundraiser and communications director. She is deeply dedicated to her work, which has focused on creating unique visual brands and compelling donor-focused storytelling for social justice nonprofits. She has spent the last 5-years as the Development Director for Sponsors, Inc. A nonprofit whose mission is to provide wrap-around supportive services and housing to formerly incarcerated individuals in Lane County. In her free time, she enjoys walking her rambunctious rescue pup along the beautiful river bike path, seeing as much live music as possible, throwing killer parties, and volunteering year-round as the Oregon Country Fair Volunteer Crew Coordinator.   Music by RomanSenykMusic on Pixabay. www.pixabay.com 

Jan-Benedict Steenkamp Jan-Benedict Steenkamp (doctor honoris causa; PhD, MSc, BSc [all summa cum laude]) is Knox Massey Distinguished Professor of Marketing and Leadership at the University of North Carolina, and a lifelong student of history. He teaches the the popular course Leadership Lessons from History to MBA students. Each time, this course is vastly oversubscribed. A link to the course syllabus can be found here. He is an honorary professor at the European Institute for Advanced Studies in Management, a fellow of the American Marketing Association and the European Marketing Academy. He has been a member of the selection committee of the Spinoza Prize, nicknamed the Dutch Nobel Prize. He is co-founder and executive chairman of the Institute AiMark. Since his days as an undergraduate student at Wageningen University, the Netherlands (1977–1981), he has held a variety of leadership positions at four universities in three countries, at professional organizations, non-profits, research councils, and a political party. For twelve years, he was chairman of the Marketing Area at the Kenan-Flagler Business School, during which time the department's global ranking improved from #24 to #7. A prolific writer, he is the author of five previous books. Translations of his books have appeared in Chinese, Dutch, Portuguese, Russian, Spanish, and Turkish. His book Time to Lead: Lessons for Today's Leaders from Bold Decisions that Changed History was a finalist for the INDIES Book of the Year Award for the category History. His other books have also won critical acclaim. He has written over 100 articles in scholarly journals. His work has received c. 70,000 citations, his h-index is 92, and he is ranked in the top 0.1% of scientists across all disciplines in the world. He has given lectures on leadership from a historical perspective at West Point, the U.S. Air Force, the Naval Postgraduate Academy, and other organizations in the Americas, Europe, Asia, and Australia. His work has been featured in His work has been featured in  The Economist, Financial Times, The New York Times, The Wall Street Journal, and newspapers, radio, and television around the world. A naturalized Dutch-American, he has taught at universities in Austria, Belgium, China, India, the Netherlands, South Africa, Spain, the United Kingdom, and the United States. He has been recognized as a “Teaching All-Star” by UNC's MBA program. In 2005, the Royal Netherlands Academy of Sciences awarded him the Muller Lifetime Prize for “exceptional achievements in the area of the behavioral and social sciences.” His award was the first time the prize had been granted to an academic in any area of business administration. He has received an honorary doctorate from Aarhus University (Denmark). Show hosted by: Terrance Hutchinson Www.Yourbestlifestyles.com --- Support this podcast: https://podcasters.spotify.com/pod/show/yourbestlifestyles/support

A “BEST OF 97% EFFECTIVE” EPISODE! Tune in this fall for new episodes and more great content.Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comSHOW NOTES:Jenny Fernandez, Chief Marketing Officer at Loacker, reflects on what her 20 years marketing multi-million-dollar brands – and advising startups – can teach us about managing our own career and brand. We discuss how to build relationships that will launch your career, guerrilla tactics for branding and ways to succeed after getting promoted.How three years in China impacted her career growthWhy Jenny would have leaped into entrepreneurship earlierBuilding key relationshipsHow women can convert mentors to sponsorsThe value of peer alliesThe power of positive collaborationSpeak up and take control of the narrativeWhy leaders need to delegate workElevate your own self-awareness and make a brand assessmentGuerrilla tactics for brandingHow to handle being too busyBeing successful after you get promotedLeading with vulnerabilityWhy you should read her forthcoming book, “ZigZag to The Top”Leaving room for risk and exploration  BIO AND LINKS:Jenny Fernandez is the Chief Marketing Officer at Loacker and has spent 20 years marketing multi-million-dollar brands. She is an Executive and Team Coach, professor at Columbia Business School and NYU, Board Advisor to the American Marketing Association, and Board Chair of the Global Connected for Women Foundation. Jenny is the author of the forthcoming book,, “Zig-Zag to the Top – How to Master the Habits, Behaviors and Mindsets to Succeed”. Jenny holds a Bachelors in Applied Mathematics and Operations Research from Columbia University and a MBA from the Kellogg School of Management at Northwestern University. Linkedin: https://www.linkedin.com/in/jennymfernandez/Jenny's talk at AMA: https://www.amanewyork.org/resources/personal-transformation/Robert Cialdini's theory: Seven Principles of PersuasionHBR article: 3 Ways to Grow Your Influence in a New JobHBR article: 5 Relationships You Need to Build a Successful CareerFast Company article: POV: Yes, there are enough hours in a day—if you manage your time betterHBR article: 3 Habits that May Derailing Your CareerMichael's Book, Get Promoted: https://changwenderoth.com/#tve-jump-180481ecea3 Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

An Journal of Marketing editorial argues that healthcare markets should move beyond the study and management of conventional B2B and B2C strategies to account for new actors, roles, and exchanges. Read an in-depth recap of this research here: https://www.ama.org/2023/11/28/what-is-the-role-of-marketing-in-disrupted-health-care-markets-its-time-to-move-beyond-conventional-strategies-to-account-for-new-actors-roles-and-exchanges/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231213154 Reference: Christine Moorman, Harald J. van Heerde, C. Page Moreau, and Robert W. Palmatier, “Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: innovation, supply chain, governance, marketing The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm innovation. Read an in-depth recap of this research here: https://www.ama.org/2024/03/05/the-dangers-of-misaligned-product-co-development-contracts-and-how-they-can-derail-innovation-in-high-tech-firms/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231222269 Reference: Nehal Elhelaly and Sourav Ray, “Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: innovation, supply chain, governance, marketing The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

A Journal of Marketing study shows how India aimed to make essential medicines more affordable but inadvertently ended up reducing drug sales. Read an in-depth recap of this research here: https://www.ama.org/2024/06/04/how-an-indian-government-policy-backfired-prescription-drug-price-regulations-led-to-more-marketing-for-unregulated-medications/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241242685 Reference: Saravana Jaikumar, Pradeep K. Chintagunta, and Arvind Sahay, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: prescription drugs, healthcare, India, drug prices, regulations The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Send us a Text Message.Can networking be fun and effortless? Jenna Kimball, recruiter extraordinaire at Dentsu International, assures us it can be! Join us as we share entertaining personal stories, including our instant connection at an American Marketing Association event, to illustrate the power of a positive mindset in networking. Jenna reveals her secrets to flipping limiting beliefs and turning networking into an enjoyable game. Learn how to ease into conversations with curiosity and enthusiasm, and set manageable challenges to boost your confidence. From asking engaging questions to volunteering at events, Jenna's tips will transform your networking experience into one of genuine enjoyment and success.In the second part of our chat, we delve into the nuances of building and maintaining authentic professional relationships. Jenna and I discuss moving beyond rote questions and using open-ended prompts to create more meaningful connections. Get practical advice on re-engaging with former contacts through LinkedIn and setting the stage for casual, no-pressure catch-ups. We'll also tackle techniques for staying in touch after networking events, such as using group texts, setting reminders, and engaging in event-specific communities on platforms like Slack. Plus, we give you a sneak peek of our upcoming workshop, "Five Ways to Network Without Being Awkward," where you'll gain even more actionable strategies to network with generosity and service at the forefront.This membership is for B2B service founders struggling to market their businesses sustainably. We will help you build and maintain a lean marketing engine that helps you build authority and visibility with your dream clients, making it easy to increase your pipeline without burning out. Build your lean marketing engine and the systems to make it so damn easy for you to keep it up without a team or big budget. Apply for the Club.Support the Show.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> Newsletter

This Journal of Marketing study shows how nano-influencers provide more cost-effective ROI for marketers than influencers with large followings. Read an in-depth recap of this research here: https://www.ama.org/2024/02/20/influencer-marketing-roi-research-shows-influencers-with-smaller-followings-are-more-cost-effective/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231217471 Reference: Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz, “Revenue Generation Through Influencer Marketing,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: marketing ROI, influencer marketing, social media, follower size The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Crafting the Employee Experience    Take away: Developing an abundant mindset centered on gratitude for what you have, rather than lament what's lacking, is key to living a fulfilling life. Balancing business growth with personal fulfillment means defining your "why" and ideal lifestyle, not just chasing endless expansion. Prioritizing employee engagement through efforts like "stay interviews" and enabling people to do what they're passionate about leads to higher profitability and client satisfaction. And instilling financial literacy around passive income streams like real estate from an early age can set a strong foundation for long-term wealth creation.   Money Learnings: Kent's parents had purchased a 10-unit apartment building before he was born. While they had modest incomes from their jobs, the rental income and equity buildup from the apartment building provided an additional stream of income and financial security. This taught Kent the value of real estate investments for generating passive income. His parents taught him not to rely on Social Security for retirement income, as it may not exist by the time he retires. They emphasized that he would need to create his own wealth and fund his own retirement through savings and investments. His uncle's example of buying his first apartment building while in college, and dressing professionally because successful real estate investors dressed that way, also influenced Kent's view of real estate as a path to building wealth from an early age.   Bio: Kent Lewis founder of pdxMindShare, an online career community and networking group mentioned on Seth Godin's blog. Formerly a CMO and founder or co-founder of multiple agencies, he's known as a thought leader in digital marketing. He's been an adjunct professor for more than 20 years at Portland State University and a volunteer instructor for SCORE. Lewis co-founded SEMpdx in 2006, a trade organization for search engine marketing professionals. His recognition includes Marketer of the Year by the American Marketing Association and Top 100 Digital Marketing Influencers by BuzzSumo.   Highlights from this episode: Building passive income streams through real estate investments as a way to achieve financial independence. Balancing personal fulfillment with business growth - finding the right size and structure that aligns with your values and desired lifestyle. Prioritizing employee engagement and satisfaction as a key driver of profitability and client retention. Conducting "stay interviews" to understand what motivates employees and how to improve their experience. Defining your "why" and living life on your own terms, rather than chasing other people's definitions of success. Cultivating an attitude of gratitude and focusing on what you have, rather than what you lack, to live an abundant life.   Links: https://kentjlewis.com/ https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/ https://twitter.com/kentjlewis https://www.anvilmediainc.com/     Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom!   Thanks for listening!   Show Sponsor: http://profitcomesfirst.com/   Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes   If you like the show please leave a review on iTunes: http://bit.do/richersoul   https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com   Some music provided by Junan from Junan Podcast   Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker, about using AI for image generation for marketing and business. They discuss the basics of MidJourney, how marketers can leverage it to create custom visual content, and what the future holds for AI image and video generation.==============================================================================Best Moments:(01:55) Drew's experience with MidJourney AI image generation tool(05:55) How to access MidJourney and its cost(08:44) Who can benefit most from using MidJourney(11:13) The future of AI image and video generation (e.g., OpenAI's Sora)(14:45) Chaos segment: How Drew uses AI in his personal life==============================================================================Guest Bio:Drew Brucker is an expert in AI/marketing who leads marketing teams and helps companies implement AI. Named an American Marketing Association 40 Under 40 honoree.==============================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com==============================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

On today's episode, Nathan Stuck sits down with Phillip Scroggin, Chief Marketing Nerd at Sol Insights. Phillip is a Certified Marketing Professional with the American Marketing Association and the host of the weekly business podcast: Good Morning, Market. He's also the founder and Managing Director at Sol Insights, a growth marketing firm based in Savannah, Georgia, centered on everyday businesses. You'll hear Phillip share his journey into leadership, his unique approach to supporting small businesses in a non-traditional business hub, and valuable advice for aspiring entrepreneurs on balancing passion and profit. Stay tuned to discover how Phillip's commitment to community and strategic thinking can inspire and guide your own business endeavors.   RESOURCES RELATED TO THIS EPISODE Visit solinsights.com Follow Sol Insights on LinkedIn / @solinsights   CREDITS Theme Music

Malcolm Gladwell is an outlier in his own right, as a journalist, author and public speaker. His unique perspective and engaging writing style have made him a prominent sociology and popular culture voice. He has five New York Times bestsellers — The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. In addition to his best-selling books, Malcolm co-founded Pushkin Industries and hosted the hit podcast Revisionist History.  Malcolm shares his journey and offers many insights and lessons on what it takes to stand for and stand out in today's world.  I then bring back an interview with Alan Depencier, CMO from RBC, which is even more relevant today. Malcolm Gladwell is part of a series titled Legends Journey: Lessons in Leadership, which I am co-producing with the Toronto Chapter of the American Marketing Association. We celebrate the journeys of those who have been inducted into Canada's Marketing Hall of Legends. In my CTM library or the AMA's YouTube Channel, you can find our interviews with Joe Mimran, Angus Reid, Jeanne Beker, Miles Nadal, Arlene Dickinson, and Frank Palmer.                 

I was just in Chicago at the American Marketing Association's Leadership Conference, where 400 people from around North America, representing 50+ chapters, came to learn and grow with and from each other. Conferences are great for networking, learning, and getting out of the routine work rut, but they are also very peoply. Sometimes, too peoply. Like social media and audio amplifiers, my brain has a self-preservation technique of shutting down when I spend too much time with people. As a salesperson, peopling is your job. The barrier is that you are reaching out to people you probably don't know and trying to converse at a noisy dinner table. Promoting your brand is not 100% about what you sell. It's about you as a person and how business and the personal interconnect. LinkedIn is one of your best platforms for sharing and caring if you are in the business-to-business sales world.

Get ready to learn about the magic of marketing! Bennie F. Johnson, CEO of the American Marketing Association, joins the Social Pros podcast to shed light on why he believes marketing is equal parts art, science, and magic. Full Episode Details The American Marketing Association is probably an organization you're familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing. We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA. Bennie shares his advice for the future marketing leaders out there, and we chat about why marketing today doesn't just belong in the creative realm. There's also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community. In This Episode: 2:15 - How the American Marketing Association supports the marketing community 6:05 - Why marketers need communities more than ever 8:35 - How marketers can embrace AI 12:07 - What marketers need to know about different privacy regulations 14:20 - Balancing communication with community members 18:31 - How Bennie speaks to future marketers 21:45 - How marketers can communicate their value to a wider organization 25:53 - Why risk and curiosity are key to marketing 30:44 - Leading authentically in marketing 32:30 - Bennie's one tip for those wanting to become a social pro Resources Join the Social Pros community on LinkedIn American Marketing Association Connect with Bennie on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.