Podcasts about American Marketing Association

In this episode of Engaging in the Next, Edessa Polzin, director of strategic partnerships at the American Marketing Association, joins hosts Colby Horton and Frank Humada for a conversation about the evolving role of marketing within associations and how teams can work smarter in an increasingly complex landscape. Polzin reflects on her own path into the association space and explains why AMA's mission resonates with her background as a marketing practitioner. The discussion explores the growing pressure on association marketers to drive outcomes like membership growth, event attendance, and engagement while often having limited influence over larger organizational decisions involving products, pricing, and technology. Polzin argues that marketing leaders need a stronger voice at the strategy table as the profession becomes increasingly tied to operations, analytics, martech, and business strategy. The conversation also examines how associations can better leverage first-party data, prioritize high-impact work with lean teams, and thoughtfully integrate AI into their workflows without getting distracted by hype. Polzin shares practical perspectives on automation, personalization, AI governance, and the importance of delivering value in ways that genuinely earn audience attention.

ow do you share a vision that has never been seen before? Mark Schmitz shares how ZebraDog acted as a conduit for the vision of The Center for Black Excellence and Culture. Zebradog knew how to tell stories through a space and The Center team knew the stories of the Black community, and they came together to bring these stories to life. Dr. Gee and Mark discuss the importance of storytelling, especially right now, where history and storytelling are in danger. Mark works on projects all over the world but he has been changed by the this hometown project that is a part of his shared community. They explore together how we are the embodiment of our history and how you become the buildings that you inhabit. The space of The Center is a hopeful vision of what we want to see for the Madison community.  Mark has been in the visual design and storytelling world since 1985. About 35 years ago, he started shaping what would become ZEBRADOG with a simple but bold idea: combine traditional visual communication design thinking with emerging technologies to create environments that engage all the senses. He wanted to build places that tell stories, connect people to brands in authentic ways, and invite them to linger a little longer—to learn, to touch, to feel. Today, that idea has grown into a world-class experiential design consortium that brings visual brands to life within built environments around the globe. The ZEBRADOG team is made up of exhibit architects, interior and graphic designers, producers, programmers, and software developers, all sharing one thing in common: they're passionate thinkers who love what they do. Mark travels across the country speaking about "Dynamic Environments" and "The Human Experience of a Brand." He's a frequent keynote speaker for groups like the American Institute of Architects, the International Interior Design Association, and the American Marketing Association. As a Certified Experience Economy Expert (CEEE), he helps clients understand how to design experiences that feel personal and memorable. He also serves on the Board of Trustees for Taliesin Preservation, Inc., where he's helping shape design programs that elevate the industry and celebrate creative heritage. And when he's not deep in a ZEBRADOG project, you might find him rating golf courses for Golfweek Magazine, lending a hand at Taliesin, or tearing up the mogul fields in Summit County—still smiling on his 62 year-old knees. alexgee.com Support the Show: patreon.com/blacklikeme Join the Black Like Me Listener Community Facebook Group      

A young professional steps into leadership faster than expected and learns what really drives success. In this conversation, I sit down with Dana Prenger, a rising marketing manager at SmartSolve, who shares how growing up in a small town, competing in sports, and navigating college shaped her mindset around drive, resilience, and growth. You will hear how she turned uncertainty into clarity through programs like Life Design, how early career risks helped her step into leadership, and why she believes failure is simply a learning moment. We also explore SmartSolve's mission to create water-soluble packaging and reduce waste, showing how purpose-driven work can fuel motivation. This episode is a reminder that progress comes from consistent effort, not one defining moment, and that your mindset will shape how far you go. Highlights: 00:10 Discover how stepping into new opportunities before feeling ready builds real confidence 06:02 Learn how sports shape discipline, time management, and long-term success habits 10:00 Understand how exploring different paths helps you find the right career direction 20:00 See how real-world internships can define and accelerate your career path 34:36 Discover how early sales experience builds resilience and confidence under pressure 51:39 Learn how reframing failure as a learning opportunity changes how you grow and move forward Bottom of Form About the Guest: Dana Prenger is a Marketing Manager at SmartSolve, a zero-waste packaging technology company with a bold mission to make packaging no longer trash. In her mid-20s, Dana has quickly built a career in B2B marketing, contributing across content creation, social media, email campaigns, event marketing, video projects, website management, and brand storytelling. As SmartSolve celebrates its 10-year anniversary, she is grateful for the opportunity to wear many hats and help bring an innovative, sustainability-driven vision to life. She grew up in a small town in Ohio, where she learned the value of hard work, teamwork, and community. A three-sport athlete in high school, Dana was a member of the 2019 Ohio state basketball team and graduated as her class Salutatorian—experiences that shaped her competitive mindset and leadership style long before her professional career began. Dana earned a Bachelor of Science in Business Administration with a specialization in Marketing from Bowling Green State University. During her time at BGSU, she was a Dean's Scholar, recipient of the Women in Business Leadership Scholarship, and an active member of the American Marketing Association. She was selected for the inaugural Ohio Export Internship Program, where she was matched with SmartSolve—an experience that ultimately launched her career with the company. Driven by curiosity and connection, Dana thrives in fast-paced environments where creativity meets strategy and marketing feels intentional and human. Outside of work, she loves to travel and has visited more than ten countries and counting. She is motivated by meaningful work, strong relationships, and conversations around marketing, sustainability, packaging innovation, and career growth. Ways to connect with Dana: LinkedIn: https://www.linkedin.com/in/dana-prenger/ SmartSolve website: https://smartsolve.com/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I'm your host. Michael hingson, speaker, author and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead and connect with others. Each week, I talk with people who challenge assumptions, face adversity head on and show what's possible when we choose curiosity over fear, together, we focus on mindset resilience and the small shifts that lead to meaningful change. Let's get started. Hello everyone, and welcome once again to another episode of unstoppable mindset. I'm really excited to be here today. We've been waiting for this one for a while, and I'm glad we were finally able to do it. I found Dana Prenger online, and her boss and she decided to come on, and then we'll have to get her boss on, because then we want to find out the real truth about Dana. Dana Prenger  01:28 Yes, thanks, Michael, thanks. Michael Hingson  01:31 I'm such a big help, right? But Dana, Dana Prenger  01:35 I was debating on joining. I was like, we should have John, the president of smart solve, share about our story first, and I didn't feel worthy enough to share my story right away, but Michael was very reassuring, and it's like you got this let's give it a go. Michael Hingson  01:48 Yeah, you can tell us a little about smart solve. It's not going to affect having John on because he'll tell more of the story, and he'll tell it from his point of view. So I'm not too worried about that? Well, Dana. Dana is a marketing person. She graduated from Bowling Green State University. I didn't know it was a state university, Dana Prenger  02:10 yep, BGSU. A lot of people get confused with Bowling Green. They think of Kentucky, but northern Ohio, yeah, nice College in town. Oh, cool. Is it? How large is it? Pretty big. It's a d1 school. Michael Hingson  02:25 When I went to UC Irvine, out here in California, one of the reasons I went was that it was a small school. It was actually a new school. The year I was a freshman, was the first year they actually had a graduating class at UC Irvine, there were, like about 2500 2600 students. They had their first graduating class, and I went and visited it in 19, excuse me, in 2024 because when I left, they were just getting ready to start a phi, beta, Kappa chapter, and it was too late for me to become a member. And in 2023 the there was a, there's a magazine that generally is all about Sigma Pi Sigma, the physics honor society. And they discovered me, and they wanted to do an interview. And during the interview, as I love to put it, I shot off my mouth and said that, in fact, I was was going to the school when they were forming the phi, beta, Kappa chapter, but it was too late for me to join, because I was leaving. And one of the people who read that story was a physics professor who came to UC Irvine, basically the year I left, and she is still there. She's still a professor. And she called me and she said, I am the historian for the local mu chapter of Phi Beta, kappa, and we want you to come back and become an honorary member of Phi two. Well, a member of, I guess it'd be an honorary it's not an honorary member. I'm actually a member, but it's of later on, not at the time being a student. So anyway, I went back down and there are 32,000 undergrads at that campus. Now it's crazy. Dana Prenger  04:16 Wow. So cool to see the growth. Michael Hingson  04:18 Of course, UC Irvine or UCI, as they love to say. UCI actually stands for under construction indefinitely, because they're always building something there. Dana Prenger  04:30 It's crazy. Yeah, yeah. BGSU has around 4000 students, so it's cool that it's a big enough college, but they had really great professors and instructors where you didn't feel like just a number there, you got to know people by name. I was involved, yeah, and a lot of different student groups. One of the programs that was really cool was being a life design student ambassador. Michael Hingson  04:53 Ah, well, we'll have to talk about that. But I like, I like the size 4000 is plenty low. Large that's pretty cool. Well, tell us a little bit about you, the the the early Dana, growing up and all that. Where did you grow up? And tell us about some of that. Dana Prenger  05:10 Yeah, of course. I grew up in a small town, Minster, Ohio, so that town's a lot smaller than, Bg, about a square mile. Very good community. A lot of my family's from there. My mom's a school teacher at the school. So very great place to grow up, good traditions, and it's still close to Bowling Green, so it's an hour and a half drive away, so I still go home quite frequently and visit family and friends. Michael Hingson  05:36 So you went you went to school. What time were you Where did you come from? Where were you born? Dana Prenger  05:43 Yeah, born in a local hospital, right near Minster, Minster, Minster, Ohio. We have a lot of German heritage. We do a big Oktoberfest festival every year, which draws a lot of people to it. But besides that, a lot of corn fields. Grandpa's a farmer family. Michael Hingson  06:01 So are you a beer drinker? Dana Prenger  06:05 Yes, I am. I Michael Hingson  06:07 never did like the taste of beer, but that's okay. I did take three years of high school German, so maybe that counts for something. Yeah, there you go. Well, so you, you, you went to school. There you went to high school and all that, and then you decided to go to Bowling Green, huh? Dana Prenger  06:26 Yep, and that's the thing I liked about being in this from a small town, you got to do a lot of things. I was very much a multi tasker, or tried to be well rounded as I could be So, doing school, different clubs, sports. I was a three sport athlete, doing volleyball, basketball and track. So coming to BG, it was fun. I did like an intramural volleyball league. And, yeah, I chose BG. A lot of people, kind of from our area, went there. After being on campus, it did feel kind of like a second version of home. Michael Hingson  06:59 So Wow. So three sports, that's that's pretty cool. That kept you busy. Dana Prenger  07:05 Thanks, yes. And I graduated minster in 2021 so I'm not sure if you, I might be your youngest podcast guest you've had on, Michael. You might Michael Hingson  07:15 be well. You clearly have done well. So you graduated from school in minster in 2021 Dana Prenger  07:22 Yeah, I was born in 2000 to June of 2002 so yeah, nine months after 911 911 Michael Hingson  07:30 so for you, though you were at Bowling Green State four years, Dana Prenger  07:37 three years. Oh, you graduated a year early Michael Hingson  07:40 for you. Now, when you graduated, you were what second in your class? Dana Prenger  07:50 Yep, from Minster. Yep, I was a salutatorian, so had to give a speech at my high school graduation ceremony, Michael Hingson  07:57 and so, so what did you talk about as a as a speaker, as a salutatorian? Dana Prenger  08:05 I shared a story and equated kind of the grade schools reflecting on memories as a clock. So I was like, as the clock strikes one, and I would throw in a funny little memory from first grade to second to third, kind of going around until it was clock striking 12 as we're about to graduate. Michael Hingson  08:23 There you go. So you you had some experience at public speaking? Do you still do public speaking today? Dana Prenger  08:30 I've joined a few podcasts before, but being in marketing too, when students come or groups visit, smart solve, I'll do some speaking there, but not near as much speaking engagements or experience that you have well. Michael Hingson  08:48 So you, you went right into Bowling Green, and you decided right up front you were going to do marketing. Or what did you major in at first? Or did you always stick to one? Dana Prenger  08:59 I was debating between two things. So yeah, I liked marketing, like the business element. I had an older brother who went to BGSU as well. He was in the College of Business. But I also liked design. And in high school, I was on the yearbook committee. So I liked to take pictures, like to design the pages. So I tried out a few different classes before officially declaring my major. VCT is the program visual communication technology. I took a few classes in that but ultimately, after my first year, decided to go on with business and marketing as my specialization. Michael Hingson  09:37 Well. But even so, VCT is, in a sense, related to marketing, although I understand it's a specialty as well, correct? Dana Prenger  09:48 Yep, very much related into it work hand in hand. I'm actually hiring for a digital content coordinator right now, so it's cool to have somebody that I'm looking for. With more of that specialized experience Michael Hingson  10:04 and and are we looking at people from Bowling Green? Dana Prenger  10:08 Yep, it's a in person position. So looking at people around the area or willing to commute? Michael Hingson  10:15 Yeah, because otherwise, bringing somebody in from out of state or from a long way away, and paying moving expenses and all that. That's a bigger challenge. Dana Prenger  10:25 Yeah, and one of the things I was involved at at BGSU that I really loved this program, it was a new program they were implementing called Life Design. So basically, it's based off of the book and research that the Stanford Bill Burnett and Dave Evans did, designing your life, but basically saying that a lot of students come and come to college and don't know their major and are undecided and trying to figure out classes. So it's just a way to build community along the way, and it's a class for first year students to help them prototype different pathways and different avenues for their life. Michael Hingson  11:05 And so do they get a chance to look at different kinds of curriculum, different disciplines and so on? Dana Prenger  11:11 Yep, different curriculum, different careers, thinking, planning out your years. If you would go in this major, join this major, do this club, basically just getting people to think outside of the box, and prototype is a big word that they used in design different pathways that work for you. How's that working? Yeah, it was really great program. I was one of the first people to come as a freshman, to have that class, and then the class evolved and grew. My second year at BG, when I became the life design ambassador, I joined the class and was helping the first year students out, and the program continued to grow, continued to grow. We actually had a new building dedication, Jeffrey, Jeff and Jan, rad, Bill center for life design, so I got to be a part of the whole new building opening, grand ribbon cutting ceremony. And just cool to see something build up. Michael Hingson  12:10 Is it still going on? Dana Prenger  12:12 Yeah, still going on. And it's a big kind of differentiator of what BGSU has compared to other colleges across Yes, Michael Hingson  12:20 I can imagine that is pretty unique, but it really sounds like a great tool, because I think a lot of people aren't necessarily as ready, and I don't know whether as ready as is the right way to put it, but as ready to make a commitment as to what major or maybe this Is that people want to really look at options before they make a decision. But either way, it's great to have that kind of a program, Dana Prenger  12:47 and being a student ambassador just helped students get adjusted. Like this is the first time a lot of kids are living off on their own, and so just being there as a reference and resource for them some things they don't feel comfortable asking a professor even just about living in a dorm or college life. I was there for a group of students. Michael Hingson  13:08 Yeah, well, I remember going down to UC Irvine and starting and I didn't know a lot about a lot of the different things that would go on. But for us back in the day, as it were, you were just kind of thrust into it and you you could learn it and but again, I think that's one of the reasons I really liked the fact that it was a fairly small college or university at the time, and I remember I was put in the dorm with all of The athletes for the campus not being an athlete, but they had World Champion water polo team and other things like that. And people would occasionally pray play pranks on me, until the day came when I got to play a prank on them. Gained a lot of respect for that. So I was pretty cool. Dana Prenger  14:00 Are you going to share the prank or keep it a secret? Michael Hingson  14:03 Well, what happened was my my guide dog, my first guide dog, Squire, who's a golden retriever with a wicked sense of humor. Squire was in my room and I was next door with another freshman. We were trying to solve a physics problem. My master's is in physics. I went back into my room and there was no squire. Well, it turns out that they had stolen squire, and they hid him and and I kind of figured that part out, but I went through the dorm looking and of course, everybody was snickering and watching me. I went into the restroom and called him, and he didn't respond. He you know, I didn't hear him anywhere. I even opened the showers, and there was no response. And finally, one of the students who had seen all this happen came over and he said, Look, Squire is in the shower. Or and we went in and opened the door, and Squire comes right out, bouncing and having a good old time, having put it all over on me, as it were. But what we did was they didn't, you know, most all the students weren't paying attention to the fact that this guy was showing me where Squire was. We hit squire again, and I went out and got really ticked, saying, What did you guys do with my dog? I'm sure you took the dog, and everybody was laughing, always in the shower, and they went in the shower, and there's no dog because we hit him elsewhere. So, you know, we got back at him. It was kind of fun. And Squire made no noise when I was looking for him, what a horrible sense of humor. Dana Prenger  15:44 Golden Retrievers are great dogs. Michael Hingson  15:46 They are. Well, it was fun. I mean, you know, it was all in it was all in good fun, but still not the best thing to do to a guide dog. But that's okay. But the the jocks were, were were, were the major players of the campus. Actually, there's a great story. Every room had a phone in the dorm. And so in one of the women's dorms, one day, one of the women started getting some obscene phone calls from somebody, and she told her boyfriend about it, who was one of the jocks, and they, one day, they they told her, if you get him on the phone, this guy calls back, try to keep him on the phone and get somebody to let us know. And they, when this guy called, One day, she got word to her, her boyfriend, and all of the other jocks. They went through the entire phone book on campus in 10 minutes, dialing every number. Found three numbers that were busy, two of which were clearly not the right ones, because they were offices and all that. And so there was this one, and they all went over, knocked on this guy's door. Can you imagine all these big water polo and football players and all that went over and knocked on his door and they said, Hang up the phone and don't you ever do it again. It was great. I mean, teamwork, what? What teamwork? So, you know, they were all pretty neat guys. I gotta Dana Prenger  17:19 say, Yeah, being part of a team is just so good, and for building your character, like growing up being on basketball team, volleyball team, my basketball team actually made it to state in the year 2019, so you really do form a nice bond with them. And even now, as I'm in a different phase of life, your work, team, workplace, just really important, Michael Hingson  17:47 just really important too. Yeah. Well, if you were to describe your hometown with one word or whatever, how would you describe it? Dana Prenger  17:55 Ooh, that's a good one. I would say tradition, just because we do have so many traditions that bring the community together, or minster school motto is tradition of excellence. So that's what I would use. Michael Hingson  18:09 So that's pretty cool, though. But you had, you've had parents who who honored you, but who also, I'm sure, did a lot to teach you things and and help you grow up in the right way. Dana Prenger  18:26 Yes, yeah, a lot of thanks to both my parents, yeah, Mark and Jody. And then I had two siblings, two brothers, siblings and one sister. So family of six, wow, the second oldest, so I had older brother kind of paving the way me younger sister, and then a younger brother, who's a senior right now, and he's debating on where to go for college, and I think he's also going to be going to BGSU Michael Hingson  18:56 well, and I'll bet Older brother especially made sure that sister was treated well, Yep, yeah, brothers do that, right, what? That was fair. That's okay. Well, so you, you worked pretty hard at it all and, and, and had a lot of fun. So tell me more about your your whole time at college, getting marketing degrees and and what all that was like, and then how you ended up going to work and going to work for somebody close by. That must have been a joy. Dana Prenger  19:34 Yeah. So yeah, I loved marketing. And as I said, VCT, I was considering that, and I could have graduated like I did in three years with just marketing, or I could have stayed longer and did an international business specialization. I love traveling. I've been to 10 plus countries, and yeah, thought about doing a study abroad because that older brother of mine, he did do a study abroad in Strasbourg. Of France, and loved it, but instead, I came across this program called the Ohio export internship program. So basically, it's a program designed for small to mid size companies in the state of Ohio, and the state helps them out by going through the whole interview process for candidate, all the screening, teaching them adequate coursework, and then they'll pay for half of the interns wages for the summer. So in the spring, I did a three credit hour course. Had a group of 20 students in my cohort, and then all different colleges in the state of Ohio participated in this too. But then I could have been matched up with the business anywhere in the state of Ohio for my summer internship, summer of 2023 and I just so happened to get matched up with smart solve and that's how I came to know about them Michael Hingson  20:57 cool well, so having been a three sport person and all that. What do you find today from all of your sports experiences that helps you in your career and and how is that all stuck with you? Dana Prenger  21:15 Yeah, definitely the hard work and the grit and drive being able to focus your energy and really go when you have to go, yeah and yeah, managing your time effectively, like when I was in sports, you still had school, you still had other things you had to do in the evening. So being able to manage your time and get a lot of things done. Michael Hingson  21:42 So you you learned a lot about time management, having to juggle three sports and everything else that you were doing. And so how did all that work when you got to Bowling Green, though, did you? Did you have as many different kinds of activities you weren't doing three sports at Bowling Green, I presume? Yeah, no Dana Prenger  22:01 less sports and more trying to focus the academics and, like I said, what I wanted to do with my life. So, yeah, I spent a lot of time being the ambassador for life design. Still did sports just for enjoyment, fun. I did an intramural volleyball League. Yeah, I was involved in the American Marketing Association. Once I found out my true passion, I really liked marketing. Was involved with that, and I was also involved in through the College of Business Dakota Dean's Advisory Council on diversity and inclusion. Michael Hingson  22:37 What did you think about that? Dana Prenger  22:42 Yeah, it was really good for me to be a part of and opened my eyes to a lot of things, because my small hometown, though I love it, and we have great tradition, we are kind of a little bubble of not a ton of diversity. So being opened up to new, new perspectives and new things that was really beneficial. Michael Hingson  23:06 Well, certainly there were other small colleges around. Why did you specifically choose Bowling Green? Dana Prenger  23:13 Yeah, I think I wanted it was a perfect distance. I still wanted to be close to my family and close to home, but also I wanted to go out and experience on my own. If I chose a school too close to home, I would just be driving home, coming, eating dinner with my parents, and not really fully immersing into my independence. Michael Hingson  23:34 So so it was kind of just the ideal distance, if you will. Dana Prenger  23:42 And being like I said, a bigger college, so there is more opportunities sporting events and games, but they had it at an affordable price too, like going to football games my friends and I love to go watch and cheer on the Falcons, but it wasn't like a big school where we had to pay a lot for the tickets as well. Students got free tickets to all sporting events. So I enjoyed that. Michael Hingson  24:06 Oh, that's cool. How big was the stadium? Dana Prenger  24:10 Pretty big. I don't know the exact size, but yeah, it's right off the highway too. So as you drive on 75 through Ohio, you'll see the stadium in the road Michael Hingson  24:24 well, but you, but you enjoyed it. Do you still do any work or activities at Bowling Green? Dana Prenger  24:32 Yeah, so I'm living in BG right now, as I work at Smart solve, they do have a program called the regional network leaders, which tries to keep alumni engaged. So I joined that, and I'm on a team with seven other individuals just helping keep the alumni connected to the university. How's that working? It's good. It's good. Great to meet. With people, and just gives me something else to do besides work in the evenings. But it's not a huge time commitment. We meet about once a month, Michael Hingson  25:10 but it works out pretty well. Well, so you worked, you worked as a life design ambassador. Do you still do anything with that program today? Dana Prenger  25:24 No, not as much as I would like to. I think they are also in the progress, because I was one of the first people to graduate with having to keep us engaged and involved. I still am connected with a lot of them on LinkedIn, and sometimes one of the life design coaches will message me if a student has questions or wants to just have a quick prototype call or conversation to learn more about marketing or their field. Michael Hingson  25:53 You're you're available to help. Which is cool. It's neat to be able to to be a part of all of that. Yeah. Which is cool. So anyway, you you were part of the export internship program and so on, and that eventually got you connected with smart solve. What attracted you to specifically to smart solve? Why did you decide that that's what you, at least were were willing to explore? Dana Prenger  26:20 Yeah, I really liked smart solve. How strong we are with our core values and vision, mission and purpose statement. Most companies say these are our core values, but they're just words on the wall, and they don't get lived out each and every day. But here at Smart solve, we do something called the daily word of inspiration. So we have about 20 full time employees on our team, and we'll just have a calendar we rotate whose day it is for inspiration, and it's just a brief 15 minute meeting, how we start our day every day. And you can share a personal life story. You can share a Bible verse, any watch a video, motivational video, anything you want to give for your inspiration. And then we start our day with word of prayer, optional. Word of prayer. Michael Hingson  27:13 Well, that's pretty cool, and certainly that's a lot of commitment. I was going to ask, why you feel that the whole idea of smart solving what it's doing generates so many important values, but it's pretty clear why that's the case. Dana Prenger  27:31 Yeah, the core values are character, drive, innovation, joy, humility and growth. All right, it's really cool to hear those lived out, and you can see our team members each embody it smart. Solve is a faith based company, but we don't discriminate or only hire people of the same faith. In fact, not everybody's Christian that works here, but we are open about it because we want people to be comfortable about it, or be knowing that we do have that optional daily prayer every day Michael Hingson  28:07 well, and I think there's value in that. I mean, it's, I think, important to recognize that there are a lot of different religions in the world. And the fact is, if you really study most religions, they all pretty much essentially end up going to the same place, and they all believe in the same basic rules anyway, which is, which is pretty important, which is, which is kind of good. Well, where did the term or the title of the company, smart solves come from? Dana Prenger  28:38 Yeah. So John, he's our current CEO, co founder of smart solve. He smart solve. He calls himself intrapreneur, because smart solve was under CMC group, which is they had a bunch of different businesses. One of their main things was supplying labels, any and all kind of labels. And this is kind of the evolution story of smart salt, water salt. One of the customers was like, our labels are great, but it would be nice if they could just dissolve or wash away, because it was an application in the back of a kitchen. How you have, like, containers, the plastic containers you have to label food days of the week and expiration dates for food safety loss. But when they were putting the containers in the dishwasher, after trying to, like, peel or scrub the labels off, there would still be adhesive, sticky residue on it. Yeah. So, so, yeah, they developed water soluble label. And so, yeah, a label that can dissolve and wash away. So day mark still sells water soluble labels to food rotation business, but John was an intern at that time and was like, I think there's a much bigger. Market for water soluble materials, besides just label for food rotation so he can, they allowed him to take that idea and run with it. So smart solve is specifically water soluble materials. We sell just water soluble paper that dissolves the labels and then also pioneering water soluble, flexible packaging, so power stock applications Michael Hingson  30:27 I remember many years ago, and I still don't know how they knew it, but I got a package in the mail and it had popcorn in it, you know, the shipping stuff, and somebody said, Oh, this is that water soluble popcorn. If you put it in water, it'll it'll melt. And I was going, No. And sure enough, it was, I don't know what visually was the clue that that was water soluble, but it was, Dana Prenger  30:58 yeah, so our company, smart solves vision is to make packaging no longer trash. We realize the increased amount of plastic packaging, or just any packaging unnecessary consumption going on in the world today. So having an avenue or a smart solution of how to solve the problem, Michael Hingson  31:21 well, you can always come up with a new kind of straw that everybody can use, that they if they throw it away, it's not going to fill the world full of plastic. That's another story. Dana Prenger  31:35 Yeah. But in microplastics, to the increasing research and studies how microplastics are impacting human health and the environment. One of the fun facts we like to share is, well, not fun fact, but sad fact that by 2050 they project that plastic in the ocean will outweigh fish in the ocean. Michael Hingson  32:04 I hadn't heard that one, but I'm not surprised which it's so unfortunate. Dana Prenger  32:09 Yeah, great garbage patches of just waste forming out in the ocean. Michael Hingson  32:15 Is there a way, has anybody looked at the fact that, yeah, there's a lot of trash out there and so on, and it's great to come up with trash that won't be trash that will dissolve. But what do you do with all the stuff that's there? Has anybody been working at all on finding ways to dissolve that stuff as well? Dana Prenger  32:35 Yeah, I think that's harder, because it's already all out in the ocean, but there are efforts and people who go out and try to collect it, but then it's like, once we take it out of the ocean, where do we put it, just into massive landfill areas? Well, that's Michael Hingson  32:51 why I was wondering if there is some sort of a chemical process that could be introduced that would dissolve a lot of that material, rather than trying to collect it and take it somewhere, but I realize it's a much more of a significant challenge to do, because you don't want to hurt the fish and you don't want to hurt the ocean. But nobody has come up with a way to just dissolve all that plastic Dana Prenger  33:15 and stuff yet. Yeah, and our material is non toxic to fish, so it's we don't want people to we wouldn't say, just throw it in the ocean, but if it would end up litter becoming there, it would dissolve. Be safer fish. There's multiple end of life avenues for smart solves packaging, which is, yeah, flushable too. So some customers of ours are like toilet bowl cleaner cleaners or feminine care tampon packages that is flushable, so you can just flush the packaging down the toilet Michael Hingson  33:49 right, which, you know, and all of that is very important, but it still seems to me that hopefully somebody someday will figure out a way to dissolve All the stuff that's out in the ocean, yeah? Because I think collecting it is never going to happen as fast as it gets thrown in the ocean in the first place, Dana Prenger  34:09 yeah, especially in different countries around the world where there's not as adequate systems set up for landfills or recycling and waste is just much more incremental. Michael Hingson  34:22 So when you graduated and you started at Smart solves full time, what did you do? Dana Prenger  34:31 Yeah, so, actually, so the Ohio export internship program, I was a full time intern for the summer of 2023, okay, and then I was finishing my final year at school at BGSU, but they offered me to stay working part time. So I did work part time at Smart solve. My senior year of BGSU, I was a sales development rep, so business development, I had to do a lot of cold calling, so you just pick up the phone try to call people. So tell them about smart solve and so, yeah, I did that until I graduated in May, and then they kind of knew that they wanted more marketing support, and I liked marketing better than the sales prospecting. Sales, yeah, so they created a position for me, marketing coordinator, what was Michael Hingson  35:22 it like selling smart solve did you find that there were a lot of people who were very pessimistic or skeptical about what it could do? Or were you able to demonstrate pretty, pretty easily that in reality, sports fans it works? Dana Prenger  35:38 Yeah, I think smart solve products were easier than most things to sell and communicate about because, like we said, it really is a product that is better for people, better for the planet. I said our core values earlier in our vision, but our mission statement is enabling people to better care for the planet by pioneering Zero Waste packaging technologies, so smart solves. Big slogan is zero waste, zero hassle, zero hassle in the consumer. So it's cool to share that with prospects, and they would be more receptive, I feel like, than selling products that people don't necessarily need or want, but still in any industry, no matter how cool the product you have, when you're cold calling people on the phone, you're going to get some of those people that are like, how did you get my number? Or I don't want to talk, or just denies and ends the phone on you. So yeah. Well, that happened a lot of character building, doing that. Michael Hingson  36:38 I experience it oftentimes today, looking for speaking opportunities, even so, same concept, yep, and I've been selling my whole life, so I'm I'm fine when there are objections, when I at least there's a lot of truth to the to the fact when I at least get an objection, at least I can then go off and deal with it, but the people who just shut you down and you don't even get the opportunity to deal with the objection. That's a different story. Dana Prenger  37:06 Yeah, it really does. Michael Hingson  37:07 So was John a chemist? Or how did he develop Dana Prenger  37:11 all of this? Yeah, so John had a team of like, independent contractors that he would work with, and also just some of the knowledge with the water soluble label coming from CMC, but yeah, we have a lot of different team members now, research chemist employees that helped bring this product to life. And one of the cool things is doing a new product launch. So all of our typical water soluble materials we have today you can still buy, but we just now launched a new product called Pure nil zero, which is a completely plastic free, 100% bio based packaging substrate solution Michael Hingson  37:58 is packaging constructed like that, more are less stringent or sturdy than the more traditional kinds of packaging. Or is that something that you've been able to overcome and it's not any less durable? Dana Prenger  38:16 Yeah, it depends. It all depends on what you're trying to package in it. Yeah, it won't be as strong as plastic, but a lot of customers will use it for, like, powdered solutions. So obviously, if you have, like, liquid hand soap, you can't put that in our package, or it will start to break apart. But there's a lot of like, travel and convenience powdered packets that work great in our material. And the thing about pure no which is this new product, it is approved for direct food contact. So our other packaging is more agricultural, personal care, laundry, dish, a lot of those applications, this new product is approved for direct food packaging. So say you would have a powder drink, pack, mix, instant coffee, and eventually we want to get into more snack packaging, but there becomes certain limitations with oxygen and moisture barrier, Michael Hingson  39:12 yeah, well, you know, but that's still, it's it is really fascinating to hear about this, though, because there's, there's so much that that goes into it, it's really kind of fascinating to to see. Do you have customers all over or mainly in Ohio or what? Dana Prenger  39:33 Yeah, we do have customers all over the world. In fact, a lot in the European, European union, union that area, a few customers in the UK, since sustainability, new laws are happening all over. Michael Hingson  39:49 So you recently became the marketing manager. Tell us about that. Yeah. Dana Prenger  39:54 So yeah. I was very, very rapid upward marketing coordinator. For a while, and then just the end of this year, I got the promotion to Marketing Manager, which is great because I yeah, thank you. Get to manage content creators, to have somebody that creates blogs for us, somebody that helps with video support, especially because the water soluble material, it is so cool to see it, dissolve yourself. So yeah, doing a lot of video creation, and then, as I mentioned earlier, we're hiring for a digital content coordinator, a full time in office role. Michael Hingson  40:34 So are other companies doing the same kinds of things that smart solve does? Dana Prenger  40:39 There's a few, not a ton, but there's other bio based solutions. So for example, one company is using seaweed to make packaging, and there's other bio based materials, but not many water soluble packaging. Michael Hingson  40:57 So what makes smart solve unique? Dana Prenger  41:00 Yeah, we are unique for the ability to help you come to market with it. Our materials printable too. So some of the other like plastic PVA based, say laundry packs or dish packs, it's that plastic ours. You can print on it so you can have certain branding or safety warning instructions. Remember the challenge few years back when kids were trying to eat Tide Pods? We say, how different would it be if you could have had a big warning logo or image on the pod itself for them not to consume? Michael Hingson  41:38 Yeah, well, that's of course, the issue is, will they really pay attention to it or not? Dana Prenger  41:45 Yeah, also true, but we do think there's a good branding perspective too. Just to have brand on it, have instructions. We get. Our packaging is a little bit more expensive than just plastic and traditional uses, but we try to show our benefit by being better for the planet, better for the environment, and you do get a lot of good marketing. ROI, some of our customers have said using the materials and videos and being able to make a lot of sustainable claims has helped their company Michael Hingson  42:21 as a whole. So what kind of goals do you basically have as the marketing manager at Smart solve for what you're looking to do over the next few years? Dana Prenger  42:31 Yeah, one of my big grows goals is just growing, growing our followers, growing our reach. I feel like not a lot of people know about smart solve or know about our materials. So we have a LinkedIn page, since we are a B to B business, we also have Facebook and Instagram, but LinkedIn is our primary social that I'm looking to grow. So I think I shared with you smart solves LinkedIn profile, if you want to include that, or if any of the listeners today want to give us a follow, I'd really appreciate it. Michael Hingson  43:03 Well, absolutely that makes sense to do. Dana Prenger  43:07 Well also just increasing website. I help add new pages on our website, increasing our web visitors, new traffic, and creating more leads and sales qualified opportunities for our sales team, Michael Hingson  43:21 so dealing with diversity and and such, what do you do to make sure that your materials are accessible for people who don't necessarily read the print or who aren't going to be able to see pictures on the websites and so on. Do you have you all done a lot with that yet? Dana Prenger  43:42 Yeah, we're getting into improving and open to recommendations and suggestions. A lot of with the package itself, we leave up to the individual brands who sure have the product, because we're just the packaging supplier, not actually the end brand that uses it, but yeah, our website, I we use a site to do that, trying to become more accessible. There's so many ways to learn and do it, so, yeah, Michael Hingson  44:15 well, but it makes sense to do so with all the sports and stuff background that you've had, and we talked about this a little bit already, but what lessons from sports and leadership and all of your experiences have translated most into what you're doing today? Dana Prenger  44:37 Yes, I would say I'll tie it back to drive that one of our core values at Smart solve, and just as an athlete, having to really drive, whether that be your mental state, getting in the right mindset before a game or big competition meet, you. And just putting your effort into your skill to perfect it Michael Hingson  45:06 well, and an important thing to do by any standard. So, you know, a lot of people have jobs, they have worked in various places, they've matured and so on, but a lot of times there's kind of a defining moment that shows them that what they're doing is really what they wanted to do and so on. Do you have a defining moment like that that said this is really it? Dana Prenger  45:37 Yeah, that's a good question. And I think life is a journey, and there's always going to be small moments throughout I haven't had one big knock me off my feet moment that's shaped everything, but more kind of collectively built up small moments, small hurdles, small challenges that's got me where I am Today, any specific challenge that comes to mind, yeah, I would say. I would say, just going through college and yeah, figuring out my path and different setbacks along the way, throughout, trying to figure out my major and things and one of a small, funny setback, but not that big of one. I mentioned it as I was 16 years old, going to get my driver's license from sports. I had an injury and sprained my ankle, so I couldn't walk at the time, but I really wanted to get my driver's license, and it was my left foot, so not my right foot. So I my parents, the car that we had was a minivan with all my siblings, so Driver's Ed test, I'm pull up in this minivan, and I didn't want to let that setback delay me from passing my driver's test, so I had my crutches, crutched out, put my crutch in the back of the car, and then drove, using my right foot to pass my driver's test. Michael Hingson  47:10 And you passed your test, huh? Yes, and you did well on the written part as well, yep. Well, all I have to say is I think you should come out here to Victorville and spend a little bit of time the way people drive out here is crazy. I still submit that they ought to let me have a license, because I am sure that the way I would drive is every bit as good as the way people drive in Victorville right now. Wow, I don't see the problem myself. Dana Prenger  47:40 Yeah, and it's crazy. With innovation, the new things coming up, like nowadays, the autonomous vehicles, I'm curious to see in the next years how that will impact driving. When I am older and have children, when will they have to get their driver's test like that? Or there's some bold suggestions that say in many years to come, you won't have to drive a car. Michael Hingson  48:07 Well, I, in all seriousness, am really of the opinion that it will be great when autonomous vehicles are really as stable and as foolproof as they ought to be, because I think that we really do need to take driving out of the hands of drivers. It's just too many people to do too many crazy things on the road. The reality is that for blind people, and it's not going to be in prime time, certainly in the very near future, but the National Federation of the Blind challenged private universities and companies to develop a car a blind person could drive, and I don't mean an autonomous vehicle, but literally one that would provide the information so that a blind person could drive it just like a sighted person. And if you really look at driving, what is driving and why is it that blind people can't do it well, the answer is, because we don't have a way to get the information in as timely and as functional a way as sighted drivers do with eyesight. And the the people who realize that actually developed a vehicle that a blind person could drive. If you go visit the website of the National Federation of the Blind nfb.org, and search for Blind Driver Challenge, you can actually see a video of a blind man driving a vehicle around the Daytona Speedway right before the 2011 Rolex 24 race. Wow, and he wasn't driving it with people communicating with him through walkie talkies or anything like that, the car was literally transmitting the information to him that allowed him to drive the vehicle, drive through obstacle courses and do a variety of other things, pass a vehicle and so many other things. Because the fact is, today, the technology exists to provide that information to blind people, but it's not ready for prime time, and probably won't be, but autonomous vehicles are coming, and I really am looking forward to the time that they really work and work well, because they're going to make life a whole lot better for everyone. And I'm serious when I say taking the hand, the driving out of the hands of drivers, is pretty important to look at, yeah, so it'll be interesting to see how all that goes. So we've been talking about drive why other why? Else wise, did you really want to use Drive and make that kind of a theme for what we're talking about today? Dana Prenger  50:48 Yeah, I think drive just reflects the path that people have for life. And drive you always want to keep going being a goal oriented, focused person. There's a lot of things, and other people do experience many setbacks. And what I've learned from your story as well. When trouble would come your way, you didn't just stop. You kept moving, kept driving in a direction. Sometimes you might not always get from point A to point B. You might have to do a little bit of a detour in the journey of the drive, but yeah, that's kind of why I thought drive would be a good conversation topic word for today's podcast. Michael Hingson  51:29 But the reality is that that you can succeed. I tell people all the time that I reject the concept of the term fail, because if you fail, that's kind of an end all. You just, you just screwed up. Well, you didn't screw up. The issue isn't failure. The issue is what do you learn from it? And the issue is how you you move forward. And so I've learned that in reality, when things don't go right, I'm my own best teacher. I'm the one that has to take that information and internalize it and figure out how to move forward, people can suggest people can help. And I think that's important. But for me, personally, and for every individual on the planet, ultimately, we have to internalize it and make it succeed, which is, I think, so very important. Dana Prenger  52:19 Yeah, connecting some of those points is what we would talk about in life design too, because students would come and if they wouldn't pass a certain class or wouldn't do a certain thing, they would see it as a failure. And it's reframing failure and redefining it that, yeah, it's not, in fact, a failure, but a learning opportunity and experience Michael Hingson  52:41 it is. It's a growth opportunity by any standard, and that is something that we all really need to work on, because failure just isn't isn't fair and it isn't right, and we've got to get away from thinking that it is, Dana Prenger  52:56 and even reframing your experiences or statements you choose to say and think and believe about yourself like I could. I'm, as I said, one of a younger professional. Sometimes it can be intimidating or room full of people that know more than you. I could be down on myself. And look at it and say, Oh, I'm the youngest here. I am most inexperienced. I don't have as much skills or sets, or I could reframe it and think of it in a positive light and say, I am young, I do. I offer a new mindset. I bring new skills, new things that aren't already established. So kind of having that confidence and positive outlook to be able to reframe Michael Hingson  53:42 the other part of that. The other part of that, though, is that, yeah, you're young and all of that. But clearly some people have thought that you have a lot to contribute, and you're already doing that. And so obviously life is, is a is a place where we can learn, and we do need to continue to learn, but, but the reality is that we can always find learning as an end, as an adventure, and something that we need to do. And I think that that's exactly what we should we should be doing regularly, because it's always all about learning, yep, which really makes a lot of sense. So for you, what's next? For you? Do you have any notion? Dana Prenger  54:32 Yeah, I think I'm excited to continue developing this role, this new marketing manager role at Smart solve. I do like to travel. As I said, I've been to a lot of different countries, so wanting to further learn more about the world, new people, new places. Yeah, I want to have a family. I have a boyfriend that we're getting kind of serious. So looking for. To that next phase of my life and how well of a role model my mom was for me, I do want to be a mom as well someday. Cool. What countries have you been to? Yeah, I've been to Mexico, been to Portugal, been to Spain, one of the recent family trips. We just got back from Costa Rica. It was gorgeous there. We left right after Christmas and got back January 7 of this year. So that's why I'm still a little tan from the trip for you. But yeah, it was a good mix of adventure, zip lining, rock climbing, hiking, and then also just getting to relax and be in warm weather by a beach. Michael Hingson  55:46 What are what other countries, Dana Prenger  55:49 other countries that I've been to, went to Punta Cana, that was a very nice one, that Dominican Republic as the country, yeah. Michael Hingson  56:02 Cool. So the whole family went, Dana Prenger  56:07 yeah, all six of us. Wow. It works out nice because I have one sister and two brothers, and then my mom and dad. So it's kind of perfect, three and three, three girls, three boys. Michael Hingson  56:18 Yeah, that's, that's pretty cool. I'm glad that you you get a chance to have some of those experiences. What have you learned by going to other countries? Dana Prenger  56:29 Yeah, I've learned a lot just the way of life, the way they do things. Speaking of since we just got back from Costa Rica, one of the sayings they say all the time is Pura Vida, just pure life and kind of a more, not as upbeat, fast, hard paced environment as the US more free, yeah. But also it depends on the trip too. I've done some local mission trips. I wanted to do an international mission trip. I had it scheduled, but then that's when covid happened, so I had to cancel that. So bucket list coming up soon, I'm going to do a international mission trip. But it is different when you're traveling for just enjoyment vacation versus other purposes. Michael Hingson  57:19 You find that a lot of places where you visited, don't tend to take, and I don't mean this in a negative way at all, but don't take life as seriously as we tend to try to do here. Yeah, yeah. And it's, and it makes a lot of sense to lighten up a little bit, and then ought to do more of that. Well, if people want to reach out to you, how do they do that? Dana Prenger  57:42 Yeah, they can message me on LinkedIn if they have a LinkedIn profile, or they can go to smart solve website, contact us through there. What's your LinkedIn name to me? Yeah, Dana, just my name. You can search it. Dana pranger. Dana, D, a n, a pranger, P R, E N, G, E R, Michael Hingson  58:04 okay, well, I hope people will do that. This has been fun, and you've got a lot of good insights that you've offered, and we're going to have to after you your marketing for a while, we'll have to have you come back and tell us Dana Prenger  58:19 more stories. Yeah, that would be wonderful. And, yeah, thank you for having me as a guest. Super fun. Yeah, we'll see you, John. Yeah. Now we'll get John on and he can, I gave you a little warm up to smart solve. He can get into more of the details. Michael Hingson  58:36 Well, I want to thank you, and I want to thank everyone for being here today. We really appreciate it. Love it. If you'd give us a five star rating wherever you are, and also, even more important than a rating, please give us a very positive review. We really love your reviews. People will and do monitor and read and watch these podcasts more when people review them. So we'd love you to voice your thoughts. If you'd like to reach out to me. I would love to hear from you, and especially if you might know and Dana you as well. If anyone else, in addition to John, who ought to come out on on unstoppable mindset podcast, feel free to email me, and we're changing the address so it's easy. It's speaker, S, P, E, A, K, E, R, at Michael hingson, M, I C, H, A, E, L, H, I N, G, s, O, n.com. Love to hear from you. Love to get your thoughts. And we'll we'll value them a lot. And if you know people who ought to come on, please introduce us. But again, Dana, I want to thank you for being here. This has been absolutely a lot of fun, and hopefully we'll get to do it some more in the future. Dana Prenger  59:48 So thank you. Yes, this was great. Thank you, Michael, Michael Hingson  59:55 thank you for being here with me on unstoppable mindset. I hope to. Day's conversation left you with a fresh perspective, a new insight, or at least something worth thinking about if you're ready to go deeper into the ideas that shape how we see ourselves and others, I have a free gift for you. Head over to Michael hingson.com and download my free ebook blinded by fear, it explores the invisible beliefs that hold us back and shows you how to reframe them so you can move forward with clarity and confidence. Be sure to subscribe to our podcast, leave a review and share this show with someone who can use a reminder that growth starts with mindset. When people think differently, we all move forward together. Thanks again for listening, keep learning, keep questioning and keep choosing to live with an unstoppable mindset. You you.

What if the strongest leadership lessons for building the future were waiting for us on the front porch of our past?   In this episode, I had the pleasure of sitting down with Shanita Akintonde to talk about her book The Front Porch Leader and the deeper leadership lessons it offers for business builders, marketers, and mentors. We explored the importance of knowing where we come from, practicing discernment about who we invite into our lives and businesses, and raising up the next generation of leaders with both courage and grace.   Shanita also shared powerful insights on intentional marketing, understanding the true business you are in, and why some of the best leaders are often the quietest people in the room. This conversation is a heartfelt reminder that leadership is rooted in love, legacy, and the choices we make about who and what we let through the door. Here are the highlights: ● Leadership begins with roots. Shanita shared why understanding our history and honoring the foundation laid by those before us is essential to building a meaningful future. ● Discernment matters. We talked about the “front porch” mindset, recognizing that not everyone belongs inside your inner circle, your home, or your business. ● Great leaders are not always the loudest. Shanita explained why she often sees the most leadership potential in the quieter people who may be overlooked by others. ● Marketing should solve a real problem. Shanita emphasized that true content and brand strategy start with understanding your audience and knowing the real business you are in. ● The next generation needs grace and guidance. We discussed why emerging leaders need mentors who can support their boldness without dimming their courage.   About the guest:   Shanita Baraka Akintonde is an author, TEDx speaker, storyteller, and President of ShanitaSpeaks LLC. A marketing professor for more than two decades, Professor Akintonde has inspired thousands of students and professionals through her dynamic approach to communication, leadership, and personal brand strategy.   She is an entrepreneur and contributor to Forbes, The Chicago Tribune, and The Chicago Defender. A triple-degree holder, she is also a Harvard-educated executive and the longtime host of the Marketing Insights podcast with McGraw Hill.   Professor Akintonde is an active leader in several professional organizations, including the American Marketing Association, the National Association of Black Journalists, the Public Relations Society of America, and Top Ladies of Distinction. She also serves as Chair of the Board of Governors for The Metropolitan.   Her work centers on the idea that the most powerful leadership lessons often begin in the most humble spaces—including the front porch.   Connect with Shanita:   Podcast: https://podcasts.apple.com/us/podcast/marketing-insights/id1378417469 LinkedIn: https://www.linkedin.com/in/shanitaakintonde/ Instagram: @Shanita_BarakaMama Twitter: @_ShanitaSpeaks TEDx Talk: https://www.youtube.com/watch?v=9O6xmobZTUw     Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web. LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/    #CEO #leadership #startup #founder #business #businesspodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

Kim Beechner joins the Restaurant Unstoppable Network for a live Q+A on March 30th, 2026 at 11AM EST.  To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Kim Beechner is the CEO and founder of Embark Marketing, a boutique digital agency specializing in the food and beverage and hospitality industries. Drawing on more than a decade in marketing and many years in the restaurant and bar world, she helps restaurants, bars, and food and beverage brands tell their stories, attract loyal guests, and grow revenue through strategy, social media, PR, and content. Since launching Embark Marketing in 2010, Kim and her team have partnered with concepts across Texas and the U.S., earning recognition from organizations such as PRSA, the American Marketing Association, Yelp's Advertising Partner Awards, and the U.S. Small Business Administration. She holds both undergraduate and master's degrees from the University of the Incarnate Word, with a focus on international business, marketing, and communications, which informs her consumer-first, storytelling-driven approach to brand building. Join RULibrary: www.restaurantunstoppable.com/RULibrary Join RULive: www.restaurantunstoppable.com/live Set Up your RUEvolve 1:1: www.restaurantunstoppable.com/evolve Subscribe on YouTube: https://youtube.com/restaurantunstoppable Subscribe to our email newsletter: https://www.restaurantunstoppable.com/ Today's sponsors: - Restaurant Technologies — the leader in automated cooking oil management. Their Total Oil Management solution is an end-to-end closed loop automated system that delivers, monitors, filters, collects, and recycles your cooking oil eliminating one of the dirtiest jobs in the kitchen.. Automate your oil and elevate your kitchen by visiting rti-inc.com or call 888-779-5314 to get started! - Restaurant Systems Pro - Lower your prime cost by $1,000, and get paid $1,000 with the Restaurant Systems Pro 30-Day Prime Cost Challenge. If you successfully improve your prime cost by $1,000 or more compared to the same 30-day period last year, Restaurant Systems Pro will pay you $1,000. It's a "reverse guarantee."  Let's make 2026 the year your restaurant thrives. - US Foods®. Running a restaurant takes MORE than great food—it takes reliable deliveries, quality products, and smart tools. US Foods® helps you make it. Ready to level up? Visit: usfoods.com/expectmore. - Guest contact info:  Website: https://www.embark-marketing.com/ Thanks for listening! Rate the podcast, subscribe, and share! 

Jaime Hunt sits down with Jennifer Umberger, VP and Chief Marketing & Communications Officer at Kettering University. They unpack what it really takes to break out of higher ed's “sea of sameness” and build an enrollment marketing engine that actually moves the needle. Jennifer shares how Kettering's distinct co-op model became the center of a sharper brand story—and how tight alignment between marketing and enrollment helped drive major growth. If you're looking for a marketing strategy for student recruitment that's built for today's expectations (ROI, outcomes, and relevance), this one's a must-listen.Guest Name: Jennifer Umberger, Vice President and Chief Marketing and Communications Officer, Kettering UniversityGuest Social: https://www.linkedin.com/in/jenniferumberger/Guest Bio: Jennifer Umberger joined Kettering University in February 2023. As the University's Vice President and Chief Marketing and Communications Officer, Jennifer leads Kettering University's brand strategy, focused on awareness, enrollment marketing, and thought leadership to increase visibility and support for Kettering's mission, vision, and Pillars of Success. She oversees the University's web and digital strategy, social media, creative production, advertising, enrollment marketing, public relations, media relations, and the University Magazine. She is a member of the President's Cabinet.Jennifer has more than two decades of marketing and communications experience, most recently at Commonwealth University of Pennsylvania (formerly Bloomsburg, Lock Haven, and Mansfield Universities), where she served as Associate Vice President of Marketing and Communications and Chief Marketing and Communications Officer. In that role, she oversaw executive communications, enrollment marketing, university marketing and brand management, strategic communications, media relations, and athletic communications and marketing. She was also the strategic communications lead in partnership with Pennsylvania's State System of Higher Education.Jennifer earned a Bachelor's degree in History with a concentration in Mass Communication and an emphasis in Public Relations from Albion College, as well as a Master of Business Administration from Augsburg University.She is a member of the American Marketing Association and serves as Vice President of the board of directors for CUPRAP, a professional community dedicated to advancing higher education marketing and communications. Jennifer also serves nationally on the Committee on Leadership for Alpha Xi Delta, a women's fraternity of which she is a member. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are too many emails and events actually hurting student engagement at your university? In this episode of Talking Tactics, Safaniya Stevenson chats with Toni Marie Perilli from Fordham University about how over-programming can overwhelm students and what her team did to fix it. From segmented newsletters to centralized program planning, Toni shares actionable strategies to get students opening, clicking, and showing up.Guest Name: Toni Marie Perilli, Communications & Marketing Specialist, Fordham UniversityGuest Social: https://www.linkedin.com/in/tonimarieperilli/Guest Bio: Toni Marie Perilli is a New York-based storyteller and strategist dedicated to helping institutions transform every touchpoint into a meaningful experience. As the Marketing and Communications Specialist at Fordham University's Career Center, Toni Marie supports strategic initiatives through a distinct blend of content marketing, brand strategy, and public relations to bring students, employers, alumni, and community partners together. She was recognized by the American Marketing Association as a 2025 Emerging Marketer in Higher Ed Finalist, Ad Age as part of its inaugural NextGen Community cohort, and the American Theatre Wing as a featured copywriter for its “Art of a Show Master Class.” Beyond her work at Fordham, Toni Marie is a proud Gator, pursuing a Master's in Mass Communication from the University of Florida, and can often be found planning her next off-Broadway show night, reading a rom-com, or writing about theme parks and beauty finds. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode #1687 : Dentistry Uncensored with Howard Farran, Howard sits down with Jaclyn Nona, CEO & co-founder of Clever Dental Co., to talk about a smarter, more sustainable way to market your dental practice. This episode breaks down why internal marketing beats outsourcing, how your own team can build trust, culture, and patient loyalty, and why authenticity and consistency matter more than polished agency content. If you've ever felt stuck between doing nothing or overpaying an agency, this conversation is for you.

Many of us are bearing witness daily to suffering all over the planet. We care about others, and we want desperately to be of use—and seeing the horrors in images and videos and stories every day can be deeply dysregulating to our nervous systems.  When we get overwhelmed by this vicarious trauma, we tend to shut down. We disconnect from ourselves and each other. We're so spun out in our anxiety, anger, or overwhelm that it can feel impossible to engage in any kind of mindfulness or meditation practice.  This week, Shalini Bahl offers tender and practical guidance for how to pause, reconnect, and return to ourselves—and our essential practice—in times of intense internal and external upheaval. Shalini Bahl, PhD, is the award-winning author of Return to Mindfulness and founder of Sama Life, where she offers daily live micro-practices for real-world engagement. A certified MBSR and Search Inside Yourself teacher with pioneering research in mindfulness and consumer well-being recognized by the American Marketing Association, she brings contemplative practice into complex real-world contexts—from Town Council chambers to corporate boardrooms. Through her teaching, writing, and TEDx talks, she focuses on building practical mindfulness skills that disrupt default patterns and restore clarity, integrity, and care. Her guided meditations have reached over 80,000 listeners worldwide. The transcription of this guided meditation will be online and in our app at Mindful.org next week.  Stay curious, stay inspired. Sign up for our free newsletter mindful.org/signup or download the app for free at mindful.org/app.  Show Notes Find more from Shalini Bahl here. Go Deeper For more resources on regulating your nervous system in times of crisis, check out these resources from Mindful.org:  Why Your Outbreath is Connected to Your Well-Being  How Tuning Into Your Body Can Make You More Resilient  Addiction, Trauma, and the Problem of Being Present  The Science and Practice of Staying Present Through Difficult Times  To try another meditation focused on pausing for clarity, try these 3 Guided Meditations to Find Balance During Moments of Panic. And more from Mindful here: More episodes of 12 Minute Meditation Let us know what you thought of this episode of 12 Minute Meditation by leaving a review or by emailing yourwords@mindful.org.

Growth marketing was built on continuous improvement — experiment, optimize, compound. But for many brand leaders today, growth no longer feels like it's compounding. Despite more data, more tools, and more optimization than ever before, ROI is slipping and hitting growth targets is getting harder. That's not a discipline problem. It's a growth marketing model problem. In this pillar episode, I break down why the traditional growth marketing model — including the AARRR framework (Awareness, Acquisition, Activation, Retention, Referral, Revenue) — is no longer optimized for how modern consumers make decisions. Built for scale and efficiency in a general-market era, these models struggle in today's fragmented, identity-driven landscape. Drawing on insights from the American Marketing Association and a conversation with Bennie F. Johnson, this episode explores: Why growth marketing optimization is breaking down despite best practices How scale without intention creates friction across the funnel Where identity friction shows up across Awareness, Acquisition, Activation, Retention, and Revenue Why relevance — not reach alone — is now critical to sustainable growth How an identity-layered approach helps growth compound again This episode focuses on diagnosing why growth marketing stopped compounding — not tactical fixes, but how the underlying model needs to evolve to reflect how people actually make decisions today. If growth feels harder than it should, this episode explains why — and sets the foundation for what modern growth marketing requires now. Find out what's slowing your growth - www.frictionlessgrowthlab.com/quiz Interview with Bennie F. Johnson, CEO of AMA - https://www.frictionlessgrowthlab.com/trust-in-marketing-bennie-f-johnson/ How to use data to increase customer success for all - https://www.frictionlessgrowthlab.com/ep-146-how-to-use-data-to-increase-customer-success-for-all-with-deborah-pickett/

Lindsey Carnett is an accomplished entrepreneur, marketing executive, and public relations expert. She is the Founder, CEO, and President of Marketing Maven, an integrated marketing and PR agency she established in 2009, specializing in helping businesses grow through strategic communications, digital marketing, and reputation management. A graduate of California Lutheran University with a B.A. in Spanish and Communications (emphasis in Public Relations and Advertising), she was an NCAA collegiate women's soccer captain and an officer in the American Marketing Association during her college years. With over two decades of experience, Carnett is also a Forbes contributor, keynote speaker, bestselling author (notably of The Marketing Maven Method), fractional CMO, and board director.

Reliable income is harder to find when markets shift, and traditional tools feel less predictable. Many investors are looking for new ways to generate cash flow without stepping away from equity exposure altogether. This week, Robert Curtiss welcomes Matt Kaufman, Head of ETFs at Calamos Investments, to explain how auto-callable strategies work and why they are gaining attention. They break down how equity-linked income differs from bonds, how coupons are generated, and where these tools may fit inside a portfolio. The conversation also covers risk considerations, tax treatment, and how ETFs are changing access to structured strategies. Key points: How equity markets can be used to generate consistent monthly income instead of relying on bonds Why auto callable strategies trade upside participation for predictable cash flow How downside barriers work and when coupons may pause or resume Tax treatment differences compared to traditional fixed income Where auto-callable ETFs may fit alongside equities, munis, or covered call strategies And more! Resources: Educational videos (bottom of the page) Connect with Matt Kaufman: LinkedIn: Matt Kaufman Website: Calamos Investments Connect with Robert Curtiss: rcurtiss@seia.com (626) 795-2944 About Robert Curtiss  LinkedIn: Robert Curtiss Facebook: Robert Curtiss SEIA LinkedIn: SEIA About Our Guest: Matt Kaufman serves as SVP, Head of ETFs at Calamos Investments, where he leads the firm's ETF business. Matt joined Calamos Investments in 2023 as an accomplished financial services executive with more than 20 years of experience serving the asset management and insurance industries across North America, Europe, and Asia. Matt has designed, led, and helped build hundreds of exchange-traded funds (ETFs), unit investment trusts (UITs), indexes, variable insurance trust funds, registered index-linked annuities, fixed annuities, and closed-end funds. He is also a sought-after source by leading financial publications and is a frequent speaker at industry conferences and events. Prior to Calamos, Matt spent more than a decade at Milliman, Inc., where he served as President of the firm's broker/dealer (Milliman Investment Management Services LLC) and as a principal of the firm's $170b RIA (Milliman Financial Risk Management LLC). Matt also draws from his prior experience at PowerShares ETFs, where he helped the firm grow during the formative years of the ETF ecosystem. Matt earned a B.A. in Public Administration and Economics from Cedarville University and maintains Certified ETF Advisor (CETF®) and Professional Certified Marketer® designations through The ETF Institute and American Marketing Association, respectively. He also holds FINRA Series 7, 63, and 24 and CFTC Series 3 licenses.

Marketing is shifting — and many brands feel it, even if they can't yet name it. In this episode, Sonia Thompson speaks with Bennie F. Johnson, CEO of the American Marketing Association, about the AMA 2026 Marketing Trends shaping the future of modern marketing and growth marketing. They unpack how trust in marketing, AI in marketing, and audience fragmentation are rewriting the rules of growth — driving up customer acquisition costs, raising expectations for relevance, and reshaping how brands build credibility in identity-driven communities. Drawing on insights from the AMA's 2026 Future Trends in Marketing research, this conversation explores what's changing beneath the surface — from responsible artificial intelligence, inclusive leadership, and evolving workforce models to the implications for growth strategy in today's complex marketing environment.

Andrea McGinty built what many people would call the ultimate success story: a booming global business, a high-profile marriage, and great kids. So why did midlife still ask her to stop and reconsider everything? Andrea talks about what it feels like when the life you built no longer matches the person you have become. We talk about intuition, values, second acts, and why clarity often arrives slowly, quietly, and from the inside out. If you have ever wondered whether it is possible to change course without burning everything down, this conversation will resonate deeply.Guest Bio Andrea McGinty's journey is as compelling as the love stories she's helped create. After being dumped at the altar in her 20s, founding It's Just Lunch Matchmaking in 1990 (before Google and online dating), and later navigating divorce after 24 years of marriage, Andrea took a four-year pause from dating to focus on raising her teenage daughter. When she decided to jump back into the dating world, she approached it strategically, and it paid off—her sixth first date turned into her husband, whom she married in Rome in 2024.As the founder of It's Just Lunch in the 1990s, Andrea revolutionized the matchmaking industry. Her innovative service grew to over 110 locations worldwide and facilitated over 33,000 setups, resulting in more than 10,000 marriages. Today, her company, 33,000 Dates, focuses on helping the over-45 crowd find love in the second act of their lives. Currently, 65% of her clients are in long-term relationships, a testament to her expertise and unique methods.Often referred to as the OG or “Godmother” of modern dating, Andrea's impact extends beyond her clients. Like an NFL coaching tree, more than 40% of today's top 25 matchmakers trace their roots back to Andrea's mentorship and pioneering techniques. Her influence has shaped the industry, creating a legacy that stands out in the world of matchmaking.Andrea's work has garnered extensive media attention. She has been featured on Oprah, People, Today Show, and named Entrepreneur of the Month on the Early Show. As a sought-after speaker, she has addressed audiences at the American Marketing Association and other prestigious events. Her insights and passion have made her a trusted voice in the realm of love and relationships.With over three decades of experience, Andrea doesn't just write about dating; she's lived it. Her latest book, 2nd Acts: Winning Strategies for Dating Over 50, combines personal anecdotes and professional expertise to guide singles on finding meaningful connections later in life. Andrea's vibrant, no-nonsense approach continues to inspire and empower those ready to embrace their second act with optimism and love.Turning 40 and realizing success is not the same as alignmentAndrea McGinty built one of the most successful dating companies in the world before most of us had email, Google, or any idea what online dating might become. But by midlife, the business she had poured herself into, along with the marriage built alongside it, no longer fit who she was becoming. Andrea shares what it was like to grow up as the oldest daughter in a big Irish Catholic family; launch It's Just Lunch with $3,000 and a dream;, navigate public success alongside private fear; and ultimately listen to the quiet inner voice that told her it was time for something different. Her midlife transition includes selling a global company, divorcing amicably, facing cancer, and stepping fully into a second act built around values, alignment, and deeply personal fulfillment.Episode HighlightsGrowing up as the oldest child in a large Irish Catholic family and how responsibility and resilience shaped Andrea early onLaunching It's Just Lunch...

This episode is dedicated to Michele Singer Reiner and Rob Reiner, and was originally released for our 1st Season in February 2025. The Princess Bride, based on William Goldmans book with a screenplay by William Goldman, is directed by Rob Reiner. "Romance, comedy, suspense, pirates, mystery, and a quest all blended into a single, action-packed movie? Inconceivable!" No, Vizzini, it exists, and it's The Princess Bride.-Mónica Malavé is a marketing and branding strategist, and CEO of Elevate It Now. Originally from Puerto Rico, she has a passion for design, marketing, and all things creative and is a big believer in "people helping people." Her specialties include branding, social media management, technical and creative marketing, and innovative marketing strategies. She's an Adobe Express Ambassador and also a Marketing Mentor with the American Marketing Association, DC Chapter. A big fan of movies, including but not limited to 2015's Cinderella, Michael Keaton movies like Mr. Mom, Johnny Dangerously, and Batman, she suggested we discuss The Princess Bride, a true gem of a movie.https://www.elevateitnow.com/about-us/‍ ‍https://www.instagram.com/elevateitnow/‍ ‍https://www.threads.net/@elevateitnow‍ ‍-The Princess Bride (1987)https://www.imdb.com/title/tt0093779/‍ ‍https://www.imdb.com/title/tt0093779/characters/nm0001597/ https://youtu.be/XCHKYNFH9Lk?si=zcmBVNdsKLMUXTib‍ ‍https://www.vanityfair.com/hollywood/2020/06/the-princess-bride-homemade-fan-film‍ ‍https://ew.com/movies/2019/09/18/princess-bride-remake-jamie-lee-curtis-cary-elwes/ https://www.npr.org/2025/12/15/nx-s1-5644924/rob-reiner-dead-movies-when-harry-met-sally-stand-by-me-princess-bride‍ ‍https://deadline.com/gallery/the-princess-bride-cast-rob-reiner-tribute/ https://parade.com/news/video-of-rob-reiner-and-father-carl-reiner-recreating-the-princess-bride-goes-viral

Air Force veteran and serial entrepreneur Michael "Buzz" Buzinski details his decade of military service and his post-transition path, which began with a recording studio before evolving into a 100% remote, strategy-first marketing firm. Buzz argues that businesses need to move past "random acts of marketing" and adopt a structured approach, focused on a clear strategy for predictable growth. His company's mission is to help owners build a scalable business that can operate beyond the founder, a goal directly tied to his broader mission of creating 17 million jobs in America by empowering entrepreneurs to scale past the point of being a self-employed business owner. Episode Resources: Buzzworthy Marketing The Rule of 26 Warrior Rising Owners In Honor   About Our Guest Michael is a decorated US Air Force veteran, serial entrepreneur, host of a US top 12 marketing podcast, best-selling author and dubbed a visionary marketer by the American Marketing Association. Buzz, as most call him, is on a mission to create 17 million jobs in America by 2040 in an effort to rebuild its middle class and enrich entrepreneurs with financial independence, entrepreneurial freedom, and the power of impact. About Our Sponsors Navy Federal Credit Union   Navy Federal Credit Union offers exclusive benefits to all of their members. All Veterans, Active Duty and their families can become members. Have you been saving up for the season of cheer and joy that is just around the corner? With Navy Federal Credit Union's cashRewards and cashRewards Plus cards, you could earn a $250 cash bonus when you spend $2,500 in the first 90 days. Offer ends 1/1/26. You could earn up to 2% unlimited cash back with the cashRewards and cashRewards Plus cards. With Navy Federal, members have access to financial advice and money management and 24/7 access to award-winning service. Whether you're a Veteran of the Army, Marine Corps, Navy, Air Force, Space Force or Coast Guard, you and your family can become members. Join now at Navy Federal Credit Union. At Navy Federal, our members are the mission.    Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.   Want to be our next guest? Send us an email at interview@veteranonthemove.com.  Did you love this episode? Leave us a 5-star rating and review!  Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published 500 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.

Does sex sell?  Not always. Andrew Edelblum, assistant professor of marketing at the University of Dayton, explores when beauty backfires. Andrew Edelblum is a University of Dayton assistant professor of management and marketing whose work explores identity, ethics, branding and consumer culture. A member of the American Marketing Association and the Association for Consumer Research, […]

In this episode of Higher Ed Pulse, Mallory Willsea sits down with Harrison “Soup” Campbell, newly minted VP of Campus Partnerships at Ardeo, for a candid conversation recorded live at the American Marketing Association's Symposium for the Marketing of Higher Education. The two unpack the realities of career transitions, the evolving landscape of enrollment leadership, and the pressures facing today's higher ed professionals. This honest, empowering episode offers both practical advice and a call to unity for those navigating change within the industry. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Money Tales, our guest is John Dinsmore, PhD. Fear of failure can be a powerful motivator. John never intended to become a marketing expert. During college and beyond John was in a rock band called "Fried Moose." He tells us that, at the time, he was so afraid of letting his bandmates and family members down as he pursued a career in music that he threw himself into band promotion and merchandising. That fear-driven hustle accidentally built the exact skills that would later land John his first marketing job and eventually make him a professor who is focused on financial decision-making. John Dinsmore is a Professor of Marketing at Wright State University in Dayton, Ohio and author of The Marketing of Debt: How They Get You. He is regularly featured in publications such as Forbes, CIO, CBS Marketwatch and US News & World Report for his market commentary and is a frequent conference speaker at organizations such as the American Marketing Association and the Association for Consumer Research. At Wright State, Professor Dinsmore teaches a variety of courses including Digital Marketing, Strategy and Creativity & Problem-Solving, garnering multiple teaching awards. He has provided executive training services to the United States Air Force and Speedway Corporation. His academic research primarily focuses on financial decision-making, methods of payment, and mobile applications, having been published in academic journals including Psychology & Marketing, Journal of Business Research and International Journal of Research in Marketing.  He also recently wrote a chapter for the Handbook of Experimental Finance. Dinsmore has published business cases designated at “Best Sellers” by Harvard Publishing focusing on strategy and analytics. These cases are taught in MBA programs across North America, Europe, Asia, and South America at institutions such as University of Chicago, Peking University, and King's College. This Fall, he will be a featured speaker at TEDx-Dayton to discuss his research on financial decision-making. Prior to earning his PhD, John Dinsmore worked in the marketing industry for 14 years in various roles. Dinsmore holds a BA in Political Science from James Madison University, an MBA in Marketing & Finance from University of Georgia, and a PhD in Marketing from University of Cincinnati. He lives in Dayton, Ohio with his wife, two sons, and a gigantic bulldog named Creed.

In this episode of 'Small Town Big Business,' hosts Jennifer Olson and Russell Williams welcome Whitney Roberts and Jade Mccalla from Idea Creative Marketing. The discussion delves into the unique business journeys of Whitney and Jade, spotlighting the challenges and successes they've encountered in the marketing industry. Whitney shares her start in Marion, Illinois, and the growth of Idea Creative Marketing, emphasizing the importance of passion and adaptability in small business marketing. Jade discusses her experiences with the American Marketing Association and the dynamic nature of their day-to-day operations. The conversation also touches on the significance of local networking, the evolution of marketing strategies, and the benefits of working with small businesses over large corporations. The episode ends with insights into their personalized approach to marketing services and the impact of community-focused growth. Special thanks to sponsors and contributors who make the podcast possible.00:00 Welcome to Small Town Big Business00:51 Introducing Whitney Roberts and Jade McCalla01:14 The Journey of Idea Creative Marketing01:35 Office Space and Community Involvement04:17 Roles and Responsibilities04:56 Background Stories and Career Paths13:12 Marketing Evolution and Strategies18:12 Team Dynamics and Strengths22:17 AMA Conference and Networking23:10 Financial Turnaround of AMA24:59 Fundraising Success Stories27:20 Challenges of Retaining Local Talent29:30 Small Business vs. Corporate Jobs34:17 Client Relationships and Onboarding41:22 Custom Marketing Solutions44:46 Passion and Motivation in Marketing48:31 Conclusion and AcknowledgementsRecorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://ideacreativemarketing.com/

Nonprofit marcomm teams are often seen as the group that just "makes things look nice," but that perception seriously undervalues their strategic contributions. In this episode, Spencer Brooks is joined by marketing consultant Teri Wade to explore how marcomm leaders can educate and collaborate more effectively with non-marcomm colleagues. We talk about clarifying the marcomm process, advocating for early involvement, and positioning communications as both a strategic and service function. If you're a nonprofit communicator looking to build better cross-functional partnerships and increase the strategic value of your team, this episode is for you. About the guest Teri Wade's New York-based consulting practice, Mission & Message, specializes in providing communications strategies and services that help nonprofits and social sector organizations raise their visibility and advance their organizational goals. They provide strategic communications planning and implementation, marketing and branding services, and editorial services and content development, including video production.  Teri has more than 25 years of experience working for and with small- to medium-sized nonprofit and social sector organizations in a range of fields, including education, philanthropy, social research, both as a consultant and leading in-house teams. For the last 15 years she has primarily worked with health and human services organizations. She also provides interim communications leadership and support to organizations while they are conducting searches for permanent communications executive and staff positions. Resources Public Relations Society of America: https://www.prsa.org/American Marketing Association: https://www.ama.org/The Communications Network: https://www.comnetwork.org/ Contact Teri Website: https://www.missionandmessageny.com/LinkedIn: https://www.linkedin.com/in/teriwade/

In today's episode, we dive deep into a topic that many coaches struggle with: finding clients. If prospecting makes you want to run and hide…don't worry. We've got you! Listen in as we share some strategies that have worked for us, so you can make them work for you. Plus, we sprinkle in some creative ideas on how to make yourself visible and approachable in everyday situations. You know, just because we're fun like that. If you're ready to transform your prospecting game, and maybe even have a little fun along the way, this episode is just for you!

This week I have an inspiring conversation with Kevin Hutchison, a newly published author and wonderful person I worked with in my author program, Nonfiction Book School. We talk about his unique path from pastor to marketing professional, with a journey from self-rejecting into self-love. Kevin was inspired to share his story through his upcoming book, Alchemy from Ashes: Bringing My Shattered Faith, Mental Health, and Sexuality into Wholeness. We also explore the roadblocks he encountered during the writing process and how he was able to move through them.Writing and publishing a book alone is difficult, and creative work can be a slow, nonlinear process. We discuss how Kevin surrounded himself with key people who helped him bring his book to life and how their contributions impacted the final product.Kevin Hutchison is a marketing professional and former pastor, whose talent and expertise have been leveraged in both profit and not-for-profit organizations. He has worked for national and global agencies, held tenure in communications with a Midwestern mega-church, and has served on boards such as the American Marketing Association and RESPECT, an education-and theater-based anti-bullying nonprofit.Learn more about Kevin:WebsiteLinkedInBook recommendation: Greenlights, by Mathew McConaugheyFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

Many inclusivity efforts fall short for underrepresented consumers. This Journal of Marketing study explores consumer skepticism and offers strategies to build genuine brand trust.Join host Samantha Cross (Babson College) for a discussion with Jennifer K. D'Angelo (Texas Christian University), Lea Dunn (Brooks Running), and Francesca Valsesia (University of Washington), about their Journal of Marketing study, "Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers."Read an in-depth recap of this research here: https://www.ama.org/2024/11/19/when-inclusive-marketing-doesnt-resonate-how-brands-can-build-trust-in-inclusivity-focused-product-lines/Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241268634Reference: Jennifer D'Angelo, Lea Dunn, and Francesca Valsesia, “Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers,” Journal of Marketing.Host: Samantha N. N. CrossTopics: inclusivity, representation, customer respect, product fit, marketing strategy, brandingThe JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠University FM⁠⁠.

Feeling like rejection is closing doors on your ground marketing efforts? What if it could be your secret weapon instead?In today's episode of the Ground Marketing Series, we're exploring the misunderstood realm of rejection, redefining it as feedback rather than failure. Through a blend of down-to-earth examples and actionable tactics, we're learning how practice owners and marketing teams can convert rejections into golden opportunities. Drawing from personal experiences, we demystify the reasons behind common rejections—from automatic no's by gatekeepers to the fear of change among decision-makers—equipping you with the insights to turn these hurdles into stepping stones.We'll unveil effective strategies like the "Coffee Drop" and "Customer Referral Play" to thaw the initial frosty interactions with potential partners. We'll dissect typical rejection types, providing countermeasures and a strategic three-step framework for cracking the "no" code. Each rejection, whether reflexive or cautious, is navigated with a value-first approach, ensuring a positive relationship. Wrapped with a real-world case study, this episode reaffirms the power of persistence and strategic finesse in transforming every negative into a partnership in ground marketing.What You'll Learn in This Episode:How to interpret rejection as feedback, not failure.The common reasons why marketing efforts meet resistance.Strategies like the "Coffee Drop" for connecting with gatekeepers.How past experiences influence current rejection responses.Techniques for maintaining relationships despite initial rejection.A step-by-step approach to counteracting different types of "no."Insights into crafting value-oriented propositions.A real-world application through a detailed corporate case study.Press play and let's learn how to turn every "no" into a strategic partnership opportunity!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Organizations:American Marketing AssociationHarvard Business Review‍Businesses/BrandsWalmartSalesforceMcKinsey & Company‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: Overcoming rejection in ground marketing.Now rejection is not failure. It's feedback. Every rejection in ground marketing is a data point that tells you something about your approach, your value proposition, or your target audience. And the biggest mistake practice owners and marketing teams make is personalizing rejection, rather than seeing it as an opportunity to adjust, refine, and improve.So let's talk about the real reasons rejection happens in ground marketing. Understanding rejection at its core removes the emotional stink and allows you to adjust strategically. So that's why we're gonna get down to the real reasons first, number one, and this one is huge. It happens all the time.Gatekeepers are trained to say no. Now this is a statistic from the Harvard Business Review. 90% of cold approaches in sales and marketing are met with an initial rejection because gatekeepers have been conditioned to filter out non-essential interactions. So they've been trained on the interactions what they need to do.And anything else besides that, they're just trained to say no, they don't wanna mess up, And a lot of the times in ground marketing, I wanna say this is like above 90%. The reason you get no is 'cause of this. Mainly because you're speaking to the wrong person first and foremost.So if you do your strategy or your script and you talk to the gatekeeper, They consider that interaction most likely a non-essential. They're like, I don't know what's happening. What do I do? This is above my pay grade. No. I think I've spoken about this in the past many times, but.I remember when I wanted to, ground market and provide a specific service and get in front of a lot of the warehouse members at a Walmart center. It's like a Walmart distribution center. It wasn't an actual Walmart. Huge, thousands of employees. And I tried getting in many times and I would ask to speak to HR, human resources.Can I speak to hr? Can I speak to hr? That's just me thinking, right? Common sense hR would tell me no. I would get their voicemail a lot and still a no. And it wasn't until I spoke to someone who was pretty awesome at HR and they said, oh, we don't handle that. We only handle the front end of Walmart, like the actual store.You wanna speak to the logistics center? Let me transfer you. They transferred me to the logistics center and then I just said, Hey, can I speak to someone there who's in charge of maybe HR or maybe they're your supervisor?They passed me to the supervisor and guess what? Within the first just ask.I said, Hey, love to see if I can provide more services. Could we do like a lunch and learn like an event for the day? You're like, yeah, sure. Come on by. We'd love to have that. It was a lot thousands of employees, but it worked. It's 'cause I was speaking to the wrong person from the get go.And you can just give up from that point on and then say, okay, you know, it doesn't work to get into the warehouse or distribution center at Walmart, but it does. It does, as long as you're speaking to the right person first and foremost. And then from that point on it continues. So here it's gatekeepers are trained to say no.And that's a good example, that gatekeeper was the wrong person, first and foremost to speak with. And at the same time, all they know is just to say no if they don't know anything else. So the solution is you wanna bypass the auto rejection by making your presence non-threatening and value driven. So instead of selling, introduce yourself in a way that benefits them immediately.This is going to disrupt their autopilot rejection and gets them to lower their guard. So number two, the lack of perceived immediate benefit. Now, this is a statistic by Salesforce research.72% of decision makers only engage in partnerships they perceive as immediately beneficial to their customers or employees. So the solution tie your offer or your approach directly to their top priorities. you're gonna have to do a little research for that. Three, fear of extra work or change.This is a statistic by the McKinsey and Company Group, and it's 85% of businesses avoid change unless it's easy to implement and requires little to no effort on their part. The solution make it effortless for them to say yes. And four, they've had a bad experience with another dentist. This is a statistic by the American Marketing Association, but 76% of businesses that reject a partnership do so because of past negative experiences with similar offers.The solution address this head on now. We're gonna dive into some scripts right now. Okay. On how to do this. So how to make businesses want to work with you without ever talking about yourself first. That's the key. You don't wanna go in there and saying, Hey, we're the new person down the street. Hey, does anybody here need a dentist?Hey, we're taking on new patients. That's all you. That's the mistake you're making already. If you are making that, you wanna walk in without ever talking about you first. so these scripts, they're gonna trigger curiosity, establish trust, and subtly make businesses feel like they owe you something reciprocity.Remember, that's one of the principles in ground marketing without ever pitching your dental practice up front. So number one, we used to do this all the time. It's the coffee drop. This is for any business with a gatekeeper. This is an in-person strategy. Okay? So the target is any business with a front desk staff.It could be gyms, daycares, retail stores, even corporate offices. And the goal is to warm up the gatekeeper, disrupt their automatic no, and create an opening for future interactions. Now the script is the first visit. You're disrupting the automatic. No. You are walking in maybe with a coffee holder and a smile or just a coffee in hand and you're saying hey, how's it going?Yeah, I know you're busy. I just wanted to see if you guys wanted some free coffee. Actually, no strings attached. We just appreciate everything you all do here and our practice does a kind eat every day for a business in our community, The gatekeeper's gonna say, oh yeah, wow.Thank you so much. I appreciate, what's your business? Where are you located? Who are you? Right? They may even say no. If they say no, that's perfectly fine. They're still gonna ask, who are you? And then who's gonna shrug casually and just say, you know, I just know that the front desk teams keep business running and I know we appreciate our front desk, and I wanted to show you that today.And continue right Now, not only do they have their guard down, but they feel, oh man, this person really understands what I'm going through. Maybe they might be having a bad day that day and you are the sunshine that just came in. But this works because gatekeepers lower their defenses. When they see that you're giving, not taking reciprocity kicks in, they feel inclined to engage.They will engage no matter what. Even if they say no, they'll say, oh wow, thank you. No, you know, I appreciate that. Thank,it'll be just as good as if you did bring in their coffee and then they associate you with positivity, making future conversations much easier. So once that happens, let's just say you just established it.You're like, okay, cool. After that, you know, you leave, you don't feel like poking the bear or anything like that. 'cause maybe they're busy, they're talking to someone, you just drop off their coffee. At least you have a second date. Now you can follow up and say, Hey, last time I was here, I meant to ask, do y'all do any events for the employees here?Remember, they associate you with positivity. Your future conversation is happening right now, and now it's easy for you to ask, Hey, do y'all do anything for your employees here? Do y'all have an employee's benefits day, a health fair? Could we do something like that? Do y'all have a employee wellness month in the newsletter?You can ask anything at this point on your next visit. Now they're sharing their business and you can strategically introduce your practice. Okay, so that's like a one-two step. That happened all the time, and it took me a while to realize it's a one-two step. I would come in all the time. Hey, I love what you guys are doing here.If you want, going to the coffee shop right next door from you. Do y'all want anything? Yeah, sure. You know, I love that. Oh my gosh. Yeah. No, no. Thank you. I appreciate it though. Okay. I just know you guys are super busy and sometimes I know our front office is like, I wish I had AFR coffee right now and I'm just thinking about you guys.So that's all. We tend to do a kind deed for a business out here every day and you're like, oh man, well, who's your front office? Where are you from? Where are you located? Right. And then you kind of continue to talk more and you can actually, at that moment, even if they say no, still. do the ask, right?Do y'all do any events for the employees here and so forth? But a lot of the times they might get busy, the phone may ring, whatever, right? Then you can just say, okay, bye room, and then they'll know. Wow. he was literally just asking me for if I wanted free coffee and that was it. That was awesome. And come back in a day or two and then say, Hey, real quick. I wanted to come by and see if you guys do any events for the employees. I meant to ask you that. I forgot. Sorry. Easy breezy. They'll be super open from that. Okay. Now number two, the customer referral play. This is for gyms, salons, and wellness centers.The target is businesses that benefit from having more customers, Make them see you as a referral source before they realize they can refer people to you. the script is, you're gonna walk in casually creating curiosity, right? You're gonna say, Hey. I've been hearing some great things about you guys.A couple of my patients have been talking about how much they love coming here, so I figured I stop in and see what the buzz is all about. they're gonna be intriguing. They're gonna say, oh, really? That's great to hear. And they might talk a little bit more, and then you say, yeah, you know, they were raving about a specific service that they provide.And then you're gonna say, I get a lot of people asking me for recommendations on places like this. So I just wanted to check it out for myself. What makes this place stand out and then you continue. Right now, that's the key right there. I get a lot of people asking me for recommendations on services or places like this.They don't know if it's just one person who asked you, or a million people who asked you. They just see, oh wow, is a referral source. They can provide me with a lot of customers or whatever. Right. This works because they now see you as a referrer first, not someone trying to sell them something.Second is curiosity builds. They want to explain why they're great, so make sure you ask what makes this place stand out. Third, they will naturally ask what you do, making it easy to bring up your practice organically without fail. A thousand percent. When you say, I get a lot of people asking me for recommendations, especially you say, A lot of our patients ask us about recommendations on places like this or your services, 1000%.They will ask you, what do you do? Or where are you located? Now you can follow up before leaving. You wanna use reciprocity to get a referral, right? You can continue to say, you know, I love what you guys are doing here. Do you have anything I can give to my patients in case they're looking for an mention of service, right?That they offer. They're gonna get you a folder filled of stuff, their business cards, and we both know those business cards that they have are just sitting in the back collecting dust, but now they have a reason to give it to you. So don't feel bad or don't feel like, oh man, just gimme one. If they wanna give you a hundred, let them give you a hundred.Don't feel bad about it. Most likely they'll give you like 10 or 20, but You could put 'em in hygiene kits if you want. You can feature a month or whatever. But that is your opportunity for the follow up ask, right? Where you're like, Hey, could I ever bring you guys any of our information as well?And then boom, they feel obligated to ask for your info in return, or they will feel obligated to take your info and return without even actually feeling obligated. It's just a nice deed, right? So that's the number two. Number three, the secret shopper play for retail and local businesses. Now the target is mainly coffee shops, retail stores, boutiques, things like that.And the goal is to make them feel like a VIP and subtly, subtly position yourself as someone who sends them customers. walk in with genuine curiosity, and then you're gonna create exclusivity. You're gonna say, Hey, you know what I was just over at. And then continue with saying, and they mention that this is the best place in town for mention a specific product or service. So now I have to see for myself how incredible this place is. And then stop there. They're gonna say, oh wow, thank you. Yeah, we love doing business with them, or we like them too, or who mentioned it over there, and you're just gonna be like, I don't remember their name.Right. And then continue with it and say, oh wow, that's great to hear. I think people love us because. Then they're gonna mention reasons too. Then you say, yeah, that makes sense. I feel like more people should know about this. Do you guys ever do collaborations with other local businesses? No. Boom. They're either gonna say, yes we do, or no, we don't.If they say, yes we do. Cool. Can I participate? And they say, no, we don't. Oh man. We always do, collaborations with other types of businesses. Would you ever be interested in doing one? Then they're gonna say yes, right? Yeah. You know, We've been thinking about it and so forth. It works because you make them feel special.They now associate you with bringing them business, and they start thinking about partnerships before you even mention your practice. So they're already thinking of partnerships. Yeah. You know what? I can definitely do a partnership. We've thought of doing a partnership, but let's make something happen.And later in the conversation you can follow up. You know, You can say, I love supporting local businesses like yours. If you ever want to do something fun together, I'd be all in. Actually, you know what? We're only picking three businesses this quarter for a free wellness initiative. Could I save you a spot?Boom, right then and there, right? If you're already creating a partnership, a collaboration, it's gonna be happening. And then once they say yes, as you're leaving, you can say, Hey, could I ever give you some of our information too, as well, right? That way you can look us up a little bit more for your customers, and then just provide them with more things.Doesn't hurt to do that. But this gives them a sense of being afraid of missing, especially if you say, we're only picking three businesses this quarter for a free wellness initiative. Should I save you a spot? Number four, the Business Insider play. This is for corporate offices and HR managers.Now, the goal is to make them feel like an exclusive insider in their own company. You are gonna walk in with an observational comment, and you're gonna use the fear of extra work to your advantage, right? You're gonna walk in and say, you know, I was just talking to someone who works here. They were raving about what a great place this is to work.So I had to stop by and see for myself, what do you guys specialize in? Boom. They're gonna say, oh, wow, that's so great to hear. You know, we really focus on boom, right? They may ask, oh, who are you speaking with? And then say, you know what? I can't think of their name right now, but likethey were super excited about it and they mentioned equality.They were super excited about it. They were really warm. They were awesome. They were.talking it up and I'm like, man, I gotta go check this place out and so forth. once they say, you know what we really focus on, and then they're gonna mention their company culture. You're gonna say, you know, that makes a lot of sense. So if someone was new here and wanted to make the most of their experience, what's the one thing they should know about this place? And then they're gonna mention their specific things about their corporation and so forth. And it works because you instantly build trust because you're not pitching anything.They see you as someone who understands their culture, and they will start seeing you as an insider, making them more likely to say yes later. Now, a follow-up move you can have later in the conversation is, I love hearing about workplaces that actually care about their employees. Do you all do any cool perks for your team?If you mention, oh my gosh, I love hearing how you guys take care of your employees and everything you've taken into consideration for them and their needs. Do y'all do anything for your team, for your employees? Do you have any cool perks? Do you do a health and wellness day? I don't know, something like that, right?But just the best thing you can say is, do you all do any cool perks for your employees, for your team? And then they're gonna let you know everything they do. Now you can do two things. You can say, oh. What, What it cost or how can I be a part of any of that? Just hand out everybody, some freebies too. And then they're gonna ask well, what do you do?And so forth, right? And then boom, it'll be easy breezy from there. So you can do that, or you can say, okay, cool. Awesome. Could we ever host something here? We have quite a bit of patience and I know a lot of your employees, have questions about some specific procedures that we offer. Then they're gonna ask, okay well, what do you do?And then you can continue and boom, you might be able to host your own event. So those are the two things you can do, right? Participate in one of their events or host your own event with them, or provide some type of perk for their team. Now, the final takeaway for this is flip rejections into wins by controlling the narrative.Most businesses reject partnerships, not because they don't need them, but because they fear extra work, competition, or wasted effort. So by using curiosity, reciprocity, and effortless value, you position yourself as an ally, not a solicitor. So remember, the key thing is give before asking, create exclusivity so they feel grateful to work with you and make your offer seem like a zero effort perk.Rather than a commitment. Now, the chapter two of this, we're gonna discuss the psychological breakdown of rejection types, right? So rejection is not a one size fits all. Each type requires a custom response. So I know what you're thinking with the scripts that you heard. You're like, oh man, I'm just gonna use that one script sometimes for all the rejections.And you cannot, right? We've discovered this the hard way. there's about three types of rejections. The ground marketing scenario number one is the reflexive, no, it's an automatic rejection. The cause is an automatic response. They're not even listening to you. An example.No, we don't allow, allow soliciting, right? You just walk in. The solution is interrupt the pattern and it works because it disrupts their automatic no response and forces them to reconsider like thecoffee drop example. You're walking in, you're giving them coffee.That's it. And then once they say no, or maybe they might say yes, right? And continue on with their day. You can come back and they're used to it. They're, oh man, you're here again. What's up? it disrupts their no, and they will be more open to you, providing more information.they're gonna ask more information about you. It's one of the best ones. Number two is the cautious, no. This one's a trust barrier. They don't fully trust your offer yet, or they don't trust you yet. the solution is remove competition from the conversation.You're not replacing their current Provider. You're adding value. So remember that. And then number three is the busy no. And that's a timing issue. They're overwhelmed and don't have the bandwidth for your offer. They say, not now. We're swamped. The solution, acknowledge their situation and ask for something quick.You respect their time, making them more receptive later. So there is a three step rejection counter attack framework that's chapter three here, right? Every rejection is an opportunity to refine your strategy. Number one, you wanna pause and acknowledge the objection, why this step is critical.Psychological insight, right? People feel validated when their concerns are acknowledged. The next thing is when you resist the urge to argue or sell, it disarms their resistance, and then you acknowledge them. Acknowledgement lowers their defenses, making them more likely to reconsider. Now, this is a statistic by the Harvard Business Review, but 67% of people are more likely to continue a conversation if.Their concerns are first validated instead of immediately countered. So let me give you an example of something wrong. The business says, we already have a dentist we refer to, and you say oh, you have them, but we're way better than them. This is wrong. You've now positioned yourself as a competitor, making them defend their existing partnership, and it puts them on the defensive.Making it less likely, they'll engage. The right response would be, oh yeah, you know, I totally get that. That's incredible. A lot of businesses I talk to say the same thing, and then you continue, right? It works because you validate their decision. They don't feel like they have to defend it. You keep the conversation open instead of shutting it down, and it makes them more willing to listen to what you have to say next.You can follow up with that sentence by saying, Hey, outta curiosity, what do your employees love most about that partnership? Boom. And you continue, The conversation. Then you find the cracks, and then you see where you can be the solution to those pain points. Now you've turned their rejection into a conversation starter.Next, you wanna pivot to a value first approach. This step is critical. When people feel they're gaining something rather than being sold something, they are far more likely to engage. If rejection doesn't come with a loss, they are more open to new possibilities. A Salesforce research statistic says 83% of people are willing to listen if they see an immediate low effort benefit.So lemme give you the wrong way to do this. The business says we're not interested. Then you say, well, let me just explain why our practice is different. That's gonna fail. They don't care about you yet. They care about what they gain. So you're trying to overcome the rejection instead of pivoting the conversation.So the right response is, if they say, we're not interested, you're gonna say totally fine. By the way, do you guys ever do anything for the employee wellness days? They're gonna say Employee wellness days, no, not really. What are you talking about? Why? They're gonna say no reason. Just have something that might be cool for your team and I I can drop it off next time if you like.This works. You shift away from your offer and make it about them. Instead, you create curiosity, making them more open to your next visit, and you frame yourself as someone bringing value, not pitching a service. Once they engage you now have a chance to build value naturally. And then the final thing is you can follow up in a non-threatening way, right?In value-driven way, 80% of sales require at least five follow-ups, yet only 8% of salespeople persist past the first rejection. Following up is key with any marketing in general. But especially with ground market, you've got to follow up. Life happens to many people, you need to follow up.The key to successful follow-ups is making them feel effortless and organic. the key mistake people make is they never follow up or they follow up to aggressively. So let me give you an example of a wrong way. Maybe you're returning in two weeks and you say, Hey, I just wanted to check back and see if you're ready To start referring patients to us, that's gonna fail you. They immediately feel like they're being sold something. and it's all about you, not about them. The right way is, Hey, I was in the area and I figured I'd drop off a few of these free hygiene kits or a few of these free travel hygiene kits for your team.Just a little something to say. Thanks for all you do, and that's it. The business is gonna say, oh wow. Thanks. That's really nice of you. You're gonna say, no problem at all. And by the way, I saw something the other day that reminded me of our last conversation. Mind if I ask you a quick question? This works because if you give them something before they're asking for anything, it feels natural, not like a sales follow up, and it creates an opportunity for a real conversation.You can follow up by saying, you know, by the way, if any of your customers ever need a good dentist, let me know. I'd be happy to take care of them. You can present them with a specific offer or a new patient exam or whatever incentive. Right now, they are offering to refer people to you, which is the key.That's what you want, and there's many, many other things we can do, right? Rejection doesn't mean never, it means not yet. The key is knowing how to change the dynamics of the interaction so that the business sees you as a valuable partner instead of a solicitor. We can leverage reciprocity, the psychology of reciprocity, and it works fantastic, right?And a way you can do this the right way is maybe you're targeting a gym that initially rejected your partnership. Now if that happens, you can say, Hey, I was grabbing some snacks from my office and figure your team could use a little fuel. I know how hard you guys work here. So I just wanted to say thanks.And then hand them over some bottled waters and protein bars. Staff is gonna say, oh wow, that's so nice of you. Thank you. You didn't have to do that. You are gonna say in a nonchalant way, it's no big deal. I love what you guys are doing here. Actually, quick question. Do you ever run into members asking about teeth grinding or jaw pain and then this is gonna work, right?Or they're cosmetics or teeth weening. Now this works because you're giving, before asking, triggering the psychological need to reciprocate. It doesn't feel salesy. Makes them more likely to engage. The question naturally transitioned into your services without being pushy. So works fantastic. You can also use tactics like scarcity and urgency as well, right?You can say, Hey, we're only selecting three businesses this quarter for our no-cost wellness initiative. I mean, I know you guys have such a great team. I love to include you. Can I save a spot for you? That's one, and there's many, many more, right, that you can adjust to in this scenario, which is gonna be done in a later episode.How we can go to businesses that maybe perhaps we messed up before we started listening to these episodes and we said, oh man, they've already told us no, they've already rejected us. They've even like kicked us out. How you can turn that around and now go into these businesses and fix it? Fix it and create strong partnerships.So that's gonna be an episode, later down the road, but it's turning around rejections, which is a lot easier than you think. Now I'm gonna give you a, case study on, rejections and how it'll work specifically with corporate office rejection, right?So there was a business that immediately rejected a proposal for an in-office dental screening.Instead of walking away the dentist, they emailed HR with a customized dental wellness month proposal focusing on how it could help employees with stress related dental issues. By the way, in the ground marketing course, we are about to drop all to do this. How to email HR with a customized dental wellness month proposal.And then in the course as well, it's gonna break down the SOP, the standard operating procedure and the system on how to effectively host a dental wellness month with a corporate office. Fantastic. I'm excited for it. It's something we've done a lot, but it's gonna be in the course coming up here probably by the time this episode drops.So we're excited for that. So if you're not a part of the ground marketing course, please feel free to go in the show notes below. Click on the first link in the show notes below to enroll into the Ground Marketing course. You'll get all these strategies and way more specific in-depth scripts and strategies, and this too, as well, the Dental Wellness Month proposal.But at the same time, you'll get a lot of these live ground marketing workshops with myself. But if you are a member of the ground Marketing course, look out for that. It's coming up right here pretty soon, so get excited. Now. The next thing is reframe the event as an exclusive benefit rather than a vendor service.And then offer a small, no pressure reduction, just a free guide in hygiene kits for employees. The results were amazing with this member HR approved the wellness initiative after seeing it framed as an employee benefit. Over 50 employees signed up for screenings within the first month, and the company now offers the dentist services as a permanent employee part.The lesson. If they reject you in person, pivot to the email and make it a tailored offer that fits their priorities. That's what was happening here. The business immediately rejected the proposal in person, but then the email is what got it, is what took it right. So a good takeaway from this episode is rejections are simply missed connections.You can turn them into opportunities by giving before asking reciprocity, right? Creating urgency and exclusivity, scarcity, finding an insider to advocate for you. You have an internal champion and reframing your offer to match their priorities. Customization. So definitely keep this in mind.These scripts are gonna be fantastic. There's more scripts that are gonna be in the ground marketing course, like general approach. I wanna refer my patients to you. I wanna support your members. I want to help your families. I love to support your customers. I wanna help your students getting them to promote you.These scripts are gonna be inside the ground marketing course as well under this, specific unit. But yeah. If you're not a part of the ground marketing course, like I said, definitely go in the show notes below. Click on the first link and see everything it has to offer. And if you are a member of the Ground Marketing course, I'm excited to talk to you in the next Live Ground Marketing workshop and look out for the Dental Wellness Month proposal, the email, and the actual SOP for that that you can start implementing and utilizing soon.Alright, in the next episode, we will be discussing leveraging community events for maximum impact. Talk to you soon.

Meryl Evans shares why accessibility is everyone's responsibility, how captions can create connection—not just convenience—and why progress over perfection is the mindset that drives lasting inclusion. Highlights include: 11:30 – How did publishing your first video in 2018 change everything? 20:28 – Why progress over perfection is essential in accessibility 29:06 – How do you carry the responsibility of being an advocate? 49:34 – What does it take to build a culture of accessibility? 59:15 – Why equitable design matters for dignity and inclusion ====== Who is Meryl Evans? Meryl is a Certified Professional in Accessibility Core Competencies (CPACC), a sought-after speaker, trainer, and accessibility marketing consultant who has spent over two decades championing inclusive digital experiences. Named one of LinkedIn's Top 12 Voices for Accessibility Advocacy, Meryl's work has been recognised by organisations such as the North Texas Disability Chamber and featured in The Wall Street Journal, MarketingProfs, and The Dallas Morning News. She's the author of The Brilliant Outlook Pocketbook and co-author of Adapting to Web Standards: CSS and Ajax for Big Sites, and her speaking credits include TEDx, SXSW, and the American Marketing Association. Beyond her consulting and speaking, Meryl is a passionate volunteer, contributing to the W3C's Immersive Captions community group and XR Access, helping ensure emerging technologies are accessible to everyone. === Find Meryl here: LinkedIn: https://www.linkedin.com/in/meryl/ Website: https://meryl.net/ YouTube: https://www.youtube.com/merylkevans/videos  X: https://x.com/merylkevans ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn TikTok Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

A Journal of Marketing study shows how targeted marketing can dismantle colonial health narratives, amplifying First Nations voices for fair health services.Join host Samantha Cross (Babson College) for a discussion with Dr. Steven D'Alessandro, Professor of Marketing at the Edith Cowan University School of Business and Law in Australia, about his Journal of Marketing study, "On the Path to Decolonizing Health Care Services: The Role of Marketing."Read an in-depth recap of this research here: ⁠https://www.ama.org/2024/01/23/marketing-for-equity-pioneering-culturally-competent-health-care-for-first-nations/⁠Read the full Journal of Marketing article here: ⁠https://doi.org/10.1177/00222429231209925⁠Reference: Reece George, Steven D'Alessandro, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle Evans, Gaurangi Laud, and Deirdre Tedmanson, “⁠On the Path to Decolonizing Health Care Services: The Role of Marketing⁠,” ⁠Journal of Marketing⁠.Host: Samantha N. N. CrossTopics: healthcare, first nations, health marketing, decolonization, indigenousThe JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠University FM⁠.

Mónica Malavé is a marketing and branding strategist, and CEO of Elevate It Now. Originally from Puerto Rico, she has a passion for design, marketing, and all things creative and is a big believer in "people helping people." Her specialties include branding, social media management, technical and creative marketing, and innovative marketing strategies. She's an Adobe Express Ambassador and also a Marketing Mentor with the American Marketing Association, DC Chapter. A big fan of movies, including but not limited to 2015's Cinderella, Michael Keaton movies like Mr. Mom, Johnny Dangerously, and Batman, she suggested we discuss The Princess Bride, a true gem of a movie.-https://www.elevateitnow.com/about-us/ https://www.instagram.com/elevateitnow/ https://www.threads.net/@elevateitnow -The Princess Bride (1987)https://www.imdb.com/title/tt0093779/ https://www.imdb.com/title/tt0093779/characters/nm0001597/https://youtu.be/XCHKYNFH9Lk?si=zcmBVNdsKLMUXTib https://www.vanityfair.com/hollywood/2020/06/the-princess-bride-homemade-fan-film https://ew.com/movies/2019/09/18/princess-bride-remake-jamie-lee-curtis-cary-elwes/ -Other movies discussed, alphabetical listAll the President's Men (1976)Cinderella (2015)Clash of the Titans (1981)Clash of the Titans (2010Saw (2004)Weekend at Bernie's (1989)

Now that events are back in-person, are you going to them? This episode's guest, Aya Robinson of Opry Entertainment Group, shares why going to events in your community is more than just about showing up. It's a way to interact with and learn from the people near you. For example, when Aya moved to Nashville, she was able to attend events with associations like the local American Marketing Association chapter. It's a great way to meet new people if you're new to the job or the area in general.  Plus, outreach is a huge part of growing local organizations. If you're in charge of your organization or club, how do you expand? Who should you contact? The answer is usually the marketing teams at related companies.  And, Aya shares some pretty valuable advice about reaching out to others, even if you feel hesitant.  If you're a marketer who wants to grow your network and create meaningful connections beyond just LinkedIn, this is the episode for you.  Follow Aya: LinkedIn: https://www.linkedin.com/in/aya-robinson/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit www.workweek.com

Scott Monty is an executive coach, advisor, and speaker who helps leaders find clarity and drive growth. A former executive at Ford, he merged technology with humanity to shape the company's global social media strategy. Ranked by The Economist as a top social business leader, Scott focuses on timeless leadership principles to guide today's leaders. He's also the host of the Timeless Leadership podcast and writes the Timeless & Timely newsletter. Tune in for insights on navigating leadership in a fast-changing world. About Scott Monty Scott Monty is an executive coach, advisor, and public speaker who  helps companies and executive teams in flux, positioning leaders who are new or stuck to find a clear vision, collaborate, and communicate better to drive growth. A Fortune 10 leader whose background in classics positioned him to see through the shiny objects, Scott focuses on timeless human nature that drives everyone. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.” Scott spent six years as an executive at Ford, where he helped turn the company around with the ability to merge technology with humanity. He served as a strategic adviser across a wide range of business functions, leading the company's global social media strategy. He also has another two decades of experience in leadership and communications consulting. Scott's clients have included companies such as Walmart, IBM, McDonalds, Coca-Cola, Google, and TD Bank. He is a trustee of the Detroit Symphony Orchestra, a past board member of the American Marketing Association, and has advised a number of tech companies. He writes the Timeless & Timely newsletter, to help leaders make sense of today with lessons from the past, and hosts the Timeless Leadership podcast. From the Show Alan Mulally's Twitter chat. As discussed during the show, here's a link to the Twitter Q&A Scott facilitated with former Ford CEO Alan Mulally back in 2009. What brand has made Scott smile recently? Scott highlighted Delta, specifically Ed Bastian's leadership throughout this past difficult week for the brand. The airline's authentic, transparent leadership consistently makes him smile. Connect with Scott on LinkedIn and check out his website for his newsletter and more timeless content. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Personal Development Trailblazers Podcast! In this episode,  we'll explore simple yet effective ways to start conversations, ease nervousness, and build real connections.  Andrea McGinty's journey is as compelling as the love stories she's helped create. After being dumped at the altar in her 20s and later navigating divorce after 24 years of marriage, Andrea took a four-year pause from dating to focus on raising her teenage daughter. When she decided to jump back into the dating world, she approached it strategically, and it paid off—her sixth first date turned into her husband, whom she married in Rome in 2024. As the founder of It's Just Lunch in the 1990s, Andrea revolutionized the matchmaking industry. Her innovative service grew to over 100 locations worldwide and facilitated over 33,000 setups, resulting in more than 10,000 marriages. Today, her company, 33,000 Dates, focuses on helping the over-45 crowd find love in the second act of their lives. Currently, 65% of her clients are in long-term relationships, a testament to her expertise and unique methods. Often referred to as the OG or “Godmother” of modern dating, Andrea's impact extends beyond her clients. Like an NFL coaching tree, more than 40% of today's top 25 matchmakers trace their roots back to Andrea's mentorship and pioneering techniques. Her influence has shaped the industry, creating a legacy that stands out in the world of matchmaking. Andrea's work has garnered extensive media attention. She has been featured on Oprah, People, Today Show, and named Entrepreneur of the Month on the Early Show. As a sought-after speaker, she has addressed audiences at the American Marketing Association and other prestigious events. Her insights and passion have made her a trusted voice in the realm of love and relationships. With over three decades of experience, Andrea doesn't just write about dating; she's lived it. Her latest book, Love 2.0: Winning Strategies for Dating Over 50, combines personal anecdotes and professional expertise to guide singles on finding meaningful connections later in life. Andrea's vibrant, no-nonsense approach continues to inspire and empower those ready to embrace their second act with optimism and love. Connect with Andrea here:  www.33000Dates.com =================================== If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends. Thanks for watching the Personal Development Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com. Are you a coach, consultant, expert, or online course creator? Then we'd love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers.  QUICK LINKS:  APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Recent social movements such as Black Lives Matter have prompted brands and retailers to increase the use of minority ownership labels (e.g., Black-owned, woman-owned). How do these labels affect consumer behavior during brand failures? Join host Samantha Cross (Babson College) as she interviews Esther Uduehi (University of Washington) and Aaron Barnes (University of Louisville) about their fascinating new Journal of Marketing⁠⁠ study, "The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations." Host: Samantha N. N. Cross Topics: brand failures, black-owned, woman-owned, minority-owned, race, ethnicity, gender The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠University FM.

Ashlan Glazier-Anderson is the founder and CEO of AshbeanPDX Marketing, a digital marketing and strategic communications agency that works with small businesses and nonprofits.   Ashlan is a professional Certified Marketer and Certified Digital Marketing professional with over 17 years of experience working in advertising agencies, corporate, retail, and national nonprofits.   Ashlan serves as a leadership advisor for the American Marketing Association and as the Board Secretary for the People's Nonprofit Accelerator.   She focuses on nonprofits and small businesses, often helping organizations without dedicated marketing teams by being that department and voice.   Her approach is collaborative, always explaining the rationale behind strategies and backing decisions with data.   She uses a color-coded calendar and a remarkable tablet to organize her day, prioritize tasks, and stay on track.   Ashlan advocates business owners to invest time early in creating SOPs and documentation for all key tasks.   She discusses the importance of aligning personal values with business clients, choosing to work with organizations she believes in.   Website: AshbeanPDX Marketing  LinkedIn: Ashlan Glazier-Anderson   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Curious about the latest in personal branding?   Join us next week as we dive into insights from a seasoned expert!

What if everything you thought you knew about technology adoption in marketing was wrong? Imagine a world where C-suite executives are more comfortable with AI than digital natives. Well, according to groundbreaking new research from Lightricks and the American Marketing Association, that world is already here. For decades, we've operated under the assumption that new technology adoption flows from the bottom up. Young professionals, fresh out of college, bring new tools and techniques to their organizations. But AI is completely flipping this script, creating an unprecedented divide in marketing teams that threatens both innovation and career growth. The numbers are startling: while 61% of executives use AI weekly, only 42% of entry-level marketers do the same. Even more concerning? 65% of executives have received formal AI training, compared to just 34% of early-career marketers. This isn't just a gap – it's a canyon that's growing wider every day. Today, we're joined by Corbett Drummey, a pioneer in the creator economy and AI space. As part of Lightricks, which recently partnered with the American Marketing Association on this groundbreaking research, Corbett brings unique insights into this shifting landscape. His experience leading Popular Pays through its successful acquisition by Lightricks, and his current work developing AI tools for brand safety, puts him at the intersection of marketing leadership and technological innovation. AI in Marketing: Unpacked host Mike Allton asked Corbett Drummey about: ✨ Reversed Adoption Pattern: Traditional bottom-up technology adoption is being replaced by executive-led AI integration. ✨ Training Determines Success: The growing training gap between leadership and staff is becoming a critical career factor. ✨ Bridge The Divide: Organizations must actively work to democratize AI access and training across all levels. Learn more about Corbett Drummey Connect with Corbett Drummey on LinkedIn Resources & Brands mentioned in this episode Download The Full Report: https://www.lightricks.com/ama-survey AI Training available for employees Lightricks American Marketing Association Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross Revolutionizing Visual Content: Generative AI in Action with Corbett Drummey AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-surprising-truth-about-ai-adoption-in-marketing-teams/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Multifaceted World of Graphic Design with Justin LynchJustin Lynch, a seasoned graphic designer with over 13 years of experience, shares his extensive knowledge from working in various roles such as an internal designer, freelancer, and embedded designer at agencies. Recognized by the American Marketing Association of Houston with two Crystal Awards, Justin provides insights into the challenges and unique perspectives each role offers on branding and design choices. He highlights the importance of understanding your audience, simplifying design, ensuring brand authenticity, and leveraging modern tools like AI. He also discusses his transition to starting his own design agency and the significant lessons learned from award-winning projects.02:04 Diverse Roles in Design02:35 Challenges in Design Approval05:44 Influence and Perception in Design08:20 Starting a Design Agency11:45 Design and Brand Perception18:17 Impactful Design Elements23:55 Authenticity in Brand Design25:11 Chick-fil-A's Brand Consistency27:24 Common Pitfalls in Branding31:14 The Role of AI in Modern Branding36:06 Award-Winning Design Strategies37:56 Tips for Small Businesses on Strategic Designwatch us on: https://youtu.be/M7TUPEU5K5M Get in touch with Justin Lynch:Website: www.avlier.com LinkedIn: www.linkedin.com/in/justinmlynchhttps://www.avlier.com/writing-effective-design-briefs/Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands

In this special episode from the American Marketing Association conference, Carrie sits down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University, and Nikki Peters, Design Manager at the same institution. They discuss the impact of leadership lessons, the value of continuous learning, and the excitement of their first AMA conference. If you're a higher education marketing professional or someone stepping into leadership roles, their experiences will resonate deeply.Key TakeawaysContinuous Learning Fuels Leadership Growth: Claire and Nikki emphasize that leadership is an ongoing journey, not a destination.Collaborative Development Strengthens Teams: Completing leadership courses together allowed them to reflect, share insights, and grow as leaders.Flexibility in Leadership Matters: Tailoring leadership styles to individual team members is a game-changer.Networking and Shared Experiences Are Priceless: The conference provides a unique opportunity to connect with peers facing similar challenges and to explore innovative solutions.First-Time Attendees Should Take the Leap: The advice is simple—if you're debating attending next year, go.The Power of Shared Leadership Development Claire and Nikki shared how the Lessons in Leadership course shaped their approach to managing teams and fostering collaboration. By taking the course together, they identified each other's strengths and weaknesses, creating a space for vulnerability and growth. Weekly meetings became a cornerstone of their development, offering a chance to reflect on insights, identify areas for improvement, and brainstorm how to adapt their leadership styles to meet the needs of their diverse teams.This collaborative approach highlights an essential takeaway: leadership growth is amplified when it's shared. Leaders who hold themselves and others accountable can create meaningful change for their teams and organizations.Situational Leadership and Self-Awareness A key insight from the course that resonated with Nikki and Claire was the importance of situational leadership. Nikki explained how tailoring her approach based on the unique needs of her team members and projects allowed her to adapt more effectively. Flexibility, she noted, is a critical skill for navigating the fast-paced challenges of higher education marketing.Claire highlighted the importance of self-awareness, particularly around communication. Recognizing tendencies, such as unintentionally interrupting others, and making a conscious effort to listen more effectively, helped her grow as a leader. Both agreed that leadership is as much about personal reflection as it is about team management.First-Time Conference Experiences and Advice Both Claire and Nikki expressed excitement about their first AMA conference and the wealth of knowledge it offers. With sessions on branding, leadership, CRM strategies, and social media tactics, they are eager to return to their teams with actionable insights. For Nikki, rebranding at their institution provided a timely opportunity to absorb fresh perspectives on guiding her team through significant changes.The networking opportunities were another highlight. Meeting peers at the welcome reception and engaging with vendors gave them a sense of belonging in a larger professional community. Their advice to first-time attendees: “Go for it.” The energy, shared challenges, and inspiring ideas make it an invaluable experience. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

En este episodio Raquel y Ema dialogan con Angelís Ruiz, presidenta de la American Marketing Association (AMA). Conoce más sobre la asociación, qué es la fAMAly, beneficios de formar parte de ella y mucho más. También dialogamos un poco sobre el mercadeo en esta época navideña. Comparte este episodio con tu amigo interesado en mercadeo.

As it's Thanksgiving week, we're taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this conversation, Bennie breaks down how AMA supports both academics and practitioners, shares his perspective on AI's ethical and legal challenges, and even explains why LinkedIn is his platform of choice. Most memorably, he highlights why he believes marketing is equal parts art, science, and magic. Full Episode Details  The American Marketing Association is probably an organization you're familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing. We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA. Bennie shares his advice for the future marketing leaders out there, and we chat about why marketing today doesn't just belong in the creative realm. There's also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community. In This Episode: 1:08 - How the American Marketing Association supports the marketing community 4:58 - Why marketers need communities more than ever 7:28 - How marketers can embrace AI 11:00 - What marketers need to know about different privacy regulations 13:13 - Balancing communication with community members 17:24 - How Bennie speaks to future marketers 20:38 - How marketers can communicate their value to a wider organization 24:46 - Why risk and curiosity are key to marketing 29:37 - Leading authentically in marketing 31:23 - Bennie's one tip for those wanting to become a social pro Resources  Join the Social Pros community on LinkedIn American Marketing Association Connect with Bennie on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

In this engaging episode of 10x Your Team with Cam & Otis, Michael "Buzz" Buzinski shares his insights on the art of digital marketing and its impact on business growth. Buzz discusses the importance of aligning marketing strategies with business objectives and how to effectively connect with your target audience. The conversation covers practical approaches to enhancing your digital presence, leveraging data for informed decision-making, and the creative strategies that can set your business apart. Whether you're a seasoned marketer or new to the field, this episode offers valuable insights to help you elevate your marketing game and achieve tangible results.More About Buzz:Michael Buzinski is a lifelong entrepreneur, digital marketing thought leader and author. Dubbed a "visionary marketer" by the American Marketing Association, Michael's sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as many call him, has simplified digital marketing success with the Rule of 26 and is on a mission to double the website revenue of service-based businesses across America. Buzz built a multi-million dollar creative agency and has worked with over 750 enterprise-level and SMB companies over the last 20+ years. His gift is to simplify digital marketing to the point where everyone understands it and help business owners focus on what will drastically move their revenue needle. Michael teaches marketing seminars for the US Small Business Administration and Small Business Development Center seminars. He also volunteers as a mentor for up-and-coming veteran entrepreneurs through the Warrior Rising program.#10xYourTeam #DigitalMarketing #BusinessGrowth #MarketingStrategy #TargetAudience #DataDriven #CreativeStrategies #MarketingInsights #LeadershipPodcast #CamAndOtis #MichaelBuzzBuzinski #MarketingExcellence #BusinessSuccess #MarketingTipsChapters:Introduction and Buzz's BackgroundTime: 00:00 - 05:00Description: Opening remarks and introduction of Michael "Buzz" Buzinski, highlighting his journey in digital marketing.Aligning Marketing with Business ObjectivesTime: 05:01 - 15:00Description: Discussion on the importance of aligning marketing strategies with overall business goals.Reaching and Engaging Your Target AudienceTime: 15:01 - 25:00Description: Buzz shares insights on effectively connecting with and engaging your target audience.Enhancing Your Digital PresenceTime: 25:01 - 35:00Description: Strategies for improving online visibility and creating a strong digital footprint.Data-Driven Marketing DecisionsTime: 35:01 - 45:00Description: Exploring how data can inform marketing strategies and improve campaign outcomes.Creative Strategies for Business GrowthTime: 45:01 - EndDescription: Buzz discusses the role of creativity in crafting compelling marketing messages and campaigns.Michael "Buzz" Buzinskihttps://www.linkedin.com/in/michaelbuzinski/https://www.linkedin.com/company/buzzworthymarketing/about/https://buzzworthy.biz/

A new Journal of Marketing study shows how India aimed to make essential medicines more affordable but inadvertently ended up reducing drug sales. Read an in-depth recap of this research here: https://www.ama.org/2024/06/04/how-an-indian-government-policy-backfired-prescription-drug-price-regulations-led-to-more-marketing-for-unregulated-medications/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241242685 Reference: Saravana Jaikumar, Pradeep K. Chintagunta, and Arvind Sahay, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: regulations, drug prices, healthcare marketing The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Do you know the financial value of Gatorade's or Netflix's customer base? If your answer is no, you're not alone. Firms provide little external information about the financial value of their marketing assets such as brands and customer relationships. This Journal of Marketing study shows that managers should rethink this approach. Read an in-depth recap of this research here: https://www.ama.org/2024/05/21/do-good-and-talk-about-it-how-financial-valuation-and-external-reporting-of-marketing-assets-benefits-companies/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241236142 Reference: Peter Guenther, Miriam Guenther, Bryan A. Lukas, and Christian Homburg, “Consequences of Marketing Asset Accountability – A Natural Experiment,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: financial reporting, stock prices, firm value, The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Sarah Noel Block is a marketing expert who helps small and medium-sized businesses (SMBs) get the most out of their marketing efforts.  She knows how hard it can be to do a lot with a little, especially when it comes to marketing budgets and time. That's why she focuses on helping businesses streamline their marketing, making it simpler and more efficient.  Sarah's approach is all about getting the biggest impact without breaking the bank. One of Sarah's specialties is helping businesses that are just starting out with digital marketing. She guides them through the process of building their first online presence and creating a marketing strategy that really works.  She also helps businesses that might be feeling overwhelmed by all the different things to do in marketing. Sarah teaches them how to focus on what matters most, simplify their tasks, and even automate some of their work so they can get more done with a small team. Sarah has a proven track record of success.  She helped one company achieve its highest sales ever in its 60-year history!  She's also an award-winning content creator and has been featured in many major publications like Construction Junkie and Buildings.com.  Sarah's expertise has been recognized by the American Marketing Association and she's even been a guest on the Tag! Marketing & Sales Podcast.  With her help, businesses can learn to  increase their website traffic, build a strong brand, and connect with more customers online. For More Info: https://www.sarahnoelblock.com/

In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025. They stress the importance of planning during Q4 and consistently gathering ideas throughout the year, whether digitally or using methods like post-it notes. They highlight the common mistake of agencies relying solely on referrals or word-of-mouth without proactive strategies. The hosts also emphasize the need for business owners to define their personal and business goals before crafting a detailed strategy to grow, warning against simply emulating others without considering personal business objectives. They touch on diversifying revenue streams and advise focusing on mastering one business development approach well before expanding to other approaches. The importance of involving team members and contractors in the planning process is highlighted to ensure a holistic and informed strategy. Key takeaways Chip Griffin: “You need to make sure that you’re defining what you want from the business before you start putting together the plan for the agency. Because otherwise you’ll just be following some steps that work for someone else, but not for you..” Gini Dietrich: “I think a lot of agency owners say, well, I grow by referral and word of mouth, but they don’t actually do anything to help referrals and word of mouth come in.” Chip Griffin: “What you need to do is pick one business development strategy and do it well and do it consistently. Once you do that you can think about adding additional tactics to it.” Gini Dietrich: “If you hate speaking, if you don’t want to get up on stage, but you hear everybody’s doing it, don’t do it. Because if you don’t enjoy it, you won’t do it consistently.” Related Agency owner growth expectations and business development insights revealed in Q3 SAGA survey How to accelerate your agency's growth in the year ahead Smart use of content helps agency business development View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I want to know how do we grow our businesses next year? I realize that’s not a fun, entertaining intro. Gini Dietrich: I know, but you also, you also started this by flipping me off. So we’re, we’re in good spirits today. Chip Griffin: Well, you know, you were picking on me and I was having trouble getting the Streamyard thing to record correctly. And so, yes, we were off to a great start, but our goal is to help you to get off to a better start in the year ahead. Cause it’s Q4, so people are starting to make their plans for the next year, or at least thinking about it. Gini Dietrich: Yes. Chip Griffin: And it’s better to be planning now than, you know, starting to think about it during the holidays and saying, Oh, wow, it’s January 1. I probably ought to do something different. Gini Dietrich: Or, or in like March of next year, when you realize you’re not growing the way you thought you would and you start planning. Chip Griffin: Sure. No, that’s, that’s, that’s fair. But, but I will say that, you know, usually in the first couple of weeks of January, I get a flurry of emails from agency owners who are saying, Oh, you know, I was thinking about it and I need to do something different this year. Uh huh. Think about it now in Q4 so that you can hit the ground running on January 1, as opposed to, you know, not being ready to do something until March or April of next year. Gini Dietrich: Yeah. I mean, it’s just like you’re doing, you do for clients. You don’t start their planning in January. You start their planning now. So that’s a really good time. You’re already in the mood. You’re already in that mode. Like start thinking about it from your perspective. But one of the things I do is throughout the year, I keep post it notes, and so for those of you on video, you can see my post it notes, of ideas that we have. And then starting about now, I’ll start to put them up on big poster paper and moving things around to say, okay, this is what we want to do this quarter and this quarter and quarter. So we have, I have a big piece of paper for each quarter. And then once we kind of figure that out, we craft the plan from there. So you. It’s something that I think about all year. It’s something that my team thinks about all year. I just keep it on post it notes on my desk. And then about now is when we’ll start crafting the plan. Chip Griffin: Post it notes. Okay. I mean, you know, the rest of the world has gone digital and you, I mean, I… Gini Dietrich: It’s one of those things that it’s like, First of all, it’s, it’s in front of me. And secondly, it’s like a quick note, like a quick thing. So I don’t want to have to open a document where I keep stuff. And you know, it’s just the, or my, I might be on a call or I might be doing a podcast recording and somebody says something, I’m like, Oh, that’s a good idea. And I jot it down on a post it note. Chip Griffin: Yeah. I mean, look, in all seriousness, it’s a good idea to be collecting ideas throughout the year on all sorts of stuff, your business, your clients, anything else. And so whether you do that digitally. Or whether you do it on paper doesn’t really matter, but it’s, it is a helpful exercise to go through and now is the time to start collating those, bring them together, talking with your teams, flipping through them yourself and just, and, and seeing, do they still resonate? Sometimes you’ll make a note six months ago and you’ll be like, no, that’s, that was a fleeting thought, but that’s not. Gini Dietrich: Yeah, Chip Griffin: that one didn’t hold up too well. But then you see another one. You’re like, Oh, absolutely. I need to zero in on that because that is something that I need to address or that is a helpful idea or what have you, because it doesn’t necessarily have to be an idea of how to solve a problem. Sometimes it’s just noting that there is a problem so that when you are doing your planning, you can try to figure out how to improve things. Gini Dietrich: Yeah. So I think it’s really, it’d be really interesting for us to talk today about what that looks, what the plan looks like. Because I think a lot of agency owners say, well, I grow by referral and word of mouth, but they don’t actually do anything to help referrals and word of mouth come in. They sort of just wait by the phone for it to ring. There are lots of agency owners who say, Oh, well, I’m not I want to start with strategy, but I don’t know how to get clients to pay for strategy or, Oh, you know, we tried that and it didn’t work. So we’re going to do this instead. So I think there’s a lot of like, we’ve done, we’ve kind of grasped at things to see what works and what doesn’t, but there isn’t anything that says, This is what we’re going to do in 2025, and this is how we’re going to achieve it. Chip Griffin: Can I beat a dead horse first? Gini Dietrich: Yes, please. Chip Griffin: So, with all apologies to PETA. Look, you have to start with figuring out what you want from the business, because the, the problem that I see time and time again working with owners is that they come in and they start talking about how to get more clients or generate more revenue, but they haven’t even taken the step of trying to figure out what they want from their business in terms of financial benefit, the kind of work they want to be doing, the amount of work that, so you need to, and that’s something you need to refresh on an annual basis or as life events happen, because what you want this year may not be the same thing that you wanted a year or two ago. Maybe your family circumstances have changed. Maybe your own personal interests have changed. Maybe, you know, whatever it is, you need to make sure that you’re defining that before you start putting together the plan for the agency. Because otherwise you’ll just be following some steps that, that work for someone else, but not for you. And your business needs to work for you fundamentally. Otherwise you’ll be miserable. And there’s no point of being a business owner if your business isn’t giving you what you want. Gini Dietrich: I have such a good point and I don’t think it’s beating a dead horse because it’s a good reminder for all of us. And one of the things that I said in 2019 is we’re going to do less agency work and we’re going to do more Spin Sucks professional development work. Well then 2020 happened and the world fell apart and clients suddenly needed crisis work. They needed reputation. They needed help understanding how to communicate values. Like there was all this stuff that they needed. And so we jumped back into agency work and had a couple of really bad experiences in the last couple of years, where at the beginning of this year, I said again, so this is five years later again, We’re going to do less agency work. I’m going to grandfather our current clients in, and we’re going to do more Spin Sucks professional development work. And for the most part, we’ve done a really good job of that. So going into 2025, one of the big goals for us is just to continue down that path. And so I have to constantly remind myself, no, I really appreciate that. This just came over through email. It’s not the work that we want to be doing because It’s, it’s not the team that I’ve built. It’s not the expertise that we have anymore. It’s not what I want to be doing. So can we do agency work? Of course. Do we still do it? Yes, but I don’t want to be going full feet 100 percent into it. I want to be focused more on the Spin Sucks side. So it’s a really good reminder. I think for all of us that it’s, this is the kind of business at this point in my life and at this point stage in my career that I want to build. And it doesn’t matter what other people think or say, like stay the course. Chip Griffin: So now that we’ve beaten people about the head and shoulders and reminded them they need to, to make the business work for them and set their own objectives, you know, now I think it’s fair to talk about it because almost everybody is, is going to want to grow their business in some fashion. Right. You know? Absolutely. And, and, and the the old saying is if you’re, if you’re not growing, you’re dying as a business that’s, you know, not exactly true, but pretty close. Yeah. And so even if you have a full slate of clients that you’re happy with today, you still need to be out there. Looking for new business because you will lose clients over time. You will have clients that get out of scope and, and that you need to, you know, bring on better paying clients, more profitable clients, those kinds of things. So there’s always a reason to be out there hunting. And so if you are in that position as 99 percent of our listeners are, if not all of them, how do you think about going about and growing your business in 2025? Gini Dietrich: Well, there’s a couple of things, right? I mean. We are really great at content and we’re really great at marketing the agency. We’re really good at it. And so a lot of the work that we do, just like anybody listening comes through referrals and word of mouth, but we’re really active in promoting that and in staying top of mind. So we have the blog, we have a podcast, we have this podcast, we have a LinkedIn newsletter. We have a weekly email newsletter that people can subscribe to. There’s a whole bunch of different things that we’re doing for my business to be able to grow and to stay top of mind. And I’ll still, to this day, a lot of our referrals are a lot of our business comes from referrals. But they come from places that I wouldn’t expect. Like we just got a gigantic piece of business that the referral came from the American Marketing Association. I don’t have a relationship with the AMA, but they know of us. and they know of the work that we’ve done and they know of the PESO model and they said, listen, if you want to do this, this is who you should talk to. And, and because of that, so we got that referral from the AMA, but they knew about us because of all the content that we create. And that we have developed around the PESO model. So, you know, I’m big on passive income. I’m big on process. I’m big on all of these things because that’s, what’s going to keep you top of mind and bring those referrals and word of mouth in more actively than you just sitting and waiting for the phone to ring. Chip Griffin: Yeah. And, ultimately you’ve got to do something, right? So, so I, I think the real problem is, is so many agencies do sit around just waiting for the phone to ring and, and, and that may not be intentional. It may be because they just feel like we’re too busy where it was too much client where we, or, you know, or, or we, we can’t make a decision about what kind of business development strategy to follow. Ultimately, what you need to do is you need to pick one thing and do it well and do it consistently. Once you do that you can think about adding additional things to it. But the problem that I see is a lot of agencies, when they sit down and do this planning is they say, Oh, you know, Chip and Gini talk about podcasts being a great thing. We should do that. And I was listening to these other folks who said, you know, you need to have some kind of an outbound strategy. So I’m going to be doing outreach and someone else said, it’s really important to have an email newsletter. So I’m going to start an email newsletter. You can’t do all of the things at once. And so you need to pick something. And execute on it well, first, then you can think about adding other things. And I’ll tell you, it really doesn’t even matter what that tactic is. Gini Dietrich: I agree with you. Chip Griffin: It really doesn’t. I mean, it can be a podcast. It could be blogs. It could be newsletters. It could be LinkedIn strategy. It could be outreach. I don’t even care what it is. Just pick one thing. And if you do it well and you do it consistently, it’s going to make a difference. Is it going to get you everything you need? Maybe, maybe not. I don’t know, but you’ve got to start there because if you do all of the things at once, I guarantee you, it will not work. Gini Dietrich: Yeah. And you can’t, like, it’s too, this is what I say to people all the time when they’re implementing the PESO model. Don’t try to do it all at once because you become overwhelmed. You become overwhelmed by it. If you’re going to create an online course, for instance, because you have, you want to develop some passive income, people get all overwhelmed, completely overwhelmed by, I have to produce, I have to write the script and then I have to produce the videos and then I have to have it all be made beautifully. And then I have to create the online course and then I have to do an LMS. And I like, you don’t have to do all of those things. Just start with a webinar and charge for it and, and build it from there. Like. We try really, really hard to say, this is the one thing I’m going to do. And this is how I’m going to use it to help me grow my business in 2025 and then break it down into easily manageable chunks. So that you’re not saying, Oh, you know, it’s June and I haven’t done anything because I’m so overwhelmed by this gigantic project. It’s just like anything else that you’re producing for client. You produce those things for clients because you break them into small, manageable chunks. Not because you say, Oh my gosh, I have to have this done by the end of October. And it’s October 15th. That’s not how you do things. And it’s not, it’s the same thing with your own planning. So to your point, Chip, figure out the one thing that you’re going to do and just do it really well. And then you can grow from there. Chip Griffin: Well, and let’s, let’s talk about diversifying your revenue streams as well, because that is often part of the plan because they listen to us. And we talk about the value of diversifying your revenue streams, whether that’s simply having retainer and project revenue, or bringing in more passive income streams, as you talk about a lot. That is often part of the plan, but just like the business development tactics themselves, you can’t go adding a whole bunch of things at once. Gini Dietrich: Right. Chip Griffin: And, I would also tell you, you should not be looking to diversify until you’re executing well on what you’ve already got. Gini Dietrich: Yes. Chip Griffin: So one of the challenges that I, I often see is that someone will try to introduce a passive revenue stream, but they haven’t even really nailed the their core model of retainer or project or a mix of those two. And so you need to make sure that you are executing on that well, before you start adding in other things, because otherwise they will all suffer. Now, the one exception would be is if you’re pivoting your business and if you’re saying, okay, I’m moving away from retainer based revenue to projects or to passive or whatever. Fine. But you need to accept that you’re doing that and it is going to, and you, and you’re going to put the emphasis on that new revenue stream, which you understand will likely harm the existing revenue stream. Because you’re, you’re not likely. I mean, it’s possible that both will work at the same time, but it is unlikely for most small organizations and so you need to be committed. Gini Dietrich: Right. It’s two different businesses if you’re doing that, because one is service based, fee based, and one is for lack of a better term, product based. So it’s a completely different business. So if you haven’t figured out how to run your business on the agency side, it’s going to be really challenging to try to run it on the product side and to do both. And trust me coming from me, like it’s, it’s really challenging. It’s two different businesses. Chip Griffin: And, and I would also say, as you’re thinking about business development tactics or revenue streams, you don’t necessarily have to love everything that you do, but you can’t hate it. Yep. And, and so if you hate cold outreach, I don’t care how many gurus tell you that cold outreach is the answer. Don’t do it. If you hate LinkedIn, do not emphasize LinkedIn. Because if you hate it, you will not move forward with it. Now, it doesn’t mean you have to love it and say, just, I I’m really super passionate about this. I want to do this. I mean, does it help? Sure. Absolutely. But I think the core thing is to make sure that you don’t hate it. Same thing with different lines of business. If you hate teaching, don’t, you know, create a course or a webinar. See, like if that’s not you don’t do it. You’ve got to get satisfaction from it and you can’t hate it. Gini Dietrich: Yeah. If you hate speaking, if you don’t want to get up on stage, but you hear everybody’s like, don’t do it. It’s like, because you won’t, if you don’t enjoy it, you won’t do it. So I have one client who has a podcast. And the beginning of this year, we said, I, we, we started to work on it and we said, okay, if this is the one thing that you’re going to use to promote your business in 2024, let’s think about how to do that so that you can actually drive business from it. And so what she did is created a dream list of clients that she wants to work with. And she started inviting their chief marketing officers or marketing directors on as guests. And they have a discovery call first. So, you know, just like, This is the podcast. Here’s what, you know, do a tech check, all those kinds of things. Because a lot of these people have never been on podcasts before, or they’re on very few. And during that call, that first call before she has them on the podcast, she askd some questions to get to understand, like, do you have an agency who you’re working with? What works? What doesn’t? She gets, she understands that. And then she does the podcast interview. And at the end of that, she says, you know, when we were talking before, something like this, when we were talking before you had mentioned that you were really wanting to do some more thought leadership kinds of things this year, I think we can help you with that. I’ve really been thinking about it. Would you mind, would you like to have that conversation? And nine times out of 10, they say yes. So she’s been able to grow her business doing that with something that she’s already, that she was already doing. But you know, before she was inviting people like that she knew would help grow the audience. So they were influencers in the space, but not necessarily anybody who was going to help her with her business. And now she only invites people that she wants to work with, you know. That she has like, they’re on her client list, her dream client list. So there are lots of things that you can do, but that the only thing she does is that podcast, that’s it. And then she promotes it on LinkedIn with a nice video recap. And she promotes it in her email and that’s it. And she’s been able to grow her business this year because of it. So you don’t have to do all the things. Do one thing really well. Chip Griffin: Right. And, I think what you’ve underscored there too, is that doing one thing doesn’t mean that you just do a podcast, launch it, throw it out there and walk away from it. Right. It feeds other things, right? So. For me, the podcast that we do here is one of the things that I do, but it gets used in many different ways. There’s an audio version. There’s a video version. It goes in the newsletter. It goes on the website. It goes in our Slack community. I mean, it goes so many different places. And so that one, that, you know, the 30 minutes that we take to record this. Plus another 30 minutes of just, you know, gossiping and chit chatting and whatever. Gini Dietrich: Gossiping. Chip Griffin: It gets reused in a much more useful way. Right. And so we are leveraging the time that we spend in order to get more results out of it. So when we say focus on one thing, it doesn’t mean literally just one thing. It means that’s the nucleus of it. And you do other things to help build it up, but it’s, everything is oriented around that tactic in order to be successful. As opposed to, we’re going to do a podcast and separately, we’re going to do a whole different blog series and separately, we’re going to do a whole different webinar series and all those things. Once you execute on one thing, fine. Start adding other things to the mix. There’s nothing wrong with that, but execute well what you’re doing first, before you even think about it. Gini Dietrich: Yeah. And it’s, I think it, I think it’s a lot less overwhelming when you think about it that way. Like. I’m going to promote the podcast episode this week. So it’s going to go in the newsletter, it is going to go on LinkedIn. It’s going to go on social media and we’re going to, we’re onto the next, but it’s also helping you grow your business. So it’s helping you stay top of mind for those referrals and word of mouth. And you’re being proactive about inviting guests to be on the podcast, who you think you’d like to work with. So it helps you in it from, from both sides. So pick one thing, you know, and if it’s content development and you want to invite guests to contribute a quote or things like that, then, you know, if it’s written, if it’s video, if it’s audio, whatever’s comfortable for you, do that first. Chip Griffin: And the other thing I would say is that as you’re thinking about your growth plan for the next 12 months, get help, talk to your team. Don’t, don’t do this in isolation where you’re just, you know, sitting there on the couch by yourself, trying to figure it out, involve your team, involve contractors that work for you and know your business well. Work with a coach, join a community. There are all sorts of things that can help you to do a, a better job with your planning so that you’re not just trying to do it all inside your own head, because it is so valuable to get additional perspectives. Obviously listening to a podcast like this. That’s great, right? But there are other things that you can do that are more interactive, whether that’s joining the Spin Sucks community, the SAGA community, or talking with other agency owners, just saying, Hey, you know, I want to see what you’re seeing and, and, and, you know, how we might be able to collaborate in the new year or what, what lessons you’ve learned over the last 12 months that we can apply for each other, those kinds of things. There are so many of those opportunities out there. Again, figure out what works for you. If you, if you like to talk with groups of people, join a group. If you’d like one on one help, get one on one help. If you, you know, but certainly use your team. Start there because if you keep your team in the dark, you’re, you’re wasting an incredibly valuable resource. Gini Dietrich: Yeah. And I think it’s really smart to involve your contractors because I’m sure they see things or have ideas. You know, and they’re working with your clients too. So there may be things that they’re like, Oh, you know, actually this, I had a conversation with so and so and they, so and so client and they suggested this and I forgot to mention it to you. So I think there’s a, I love that idea of, of working with your contractors too, because many of, most of us work with contractors and don’t usually involve them in the planning. Chip Griffin: Right. And I think it’s, it’s key to understand that it needs to be a win win for them, right? This can’t be, this can’t be, you’re just trying to, you know, suck free work out of your contractors. It needs to be in terms of, I want to talk about these things because it might create new opportunities for you as well. Yep. And so let’s put our heads together and see what we can come up with. And, and I think a lot of owners are hesitant to ask their contractors for help because they feel like they need to pay them for that. But if you are brainstorming things that truly are mutually beneficial and that you’re not just, you know, sucking away their time, it, it makes sense for those contractors to work with you and brainstorm as well. Gini Dietrich: 100%. I totally agree with that. Love that idea. Chip Griffin: So put your heads together. You get as much advice as you can, put together a plan, focus on one thing and just commit to it. And once you execute well, you’ll start seeing results. Gini Dietrich: Do it, do it, do it. Chip Griffin: So that’s the plan. We’re all done. And, you know, we’ve given you all the information you need and nothing else. You’re all set. Gini Dietrich: Yep. Don’t tune in next week. Nothing there. Chip Griffin: No, this is it. Just go back. No, of course you need to tune in next week because I’m sure we’ll be talking about something really intelligent and important next week. We have no idea what it is because we choose our topic 30 seconds before I hit the record button or sometimes a minute and a half when it takes me a hard, a lot of time to try to figure out how to hit record now in StreamYard, but it is what it is. So, on that note, we’ll wrap up this episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.

What happens when legal changes aimed to prevent frivolous lawsuits make it more difficult for shareholders to hold managers accountable? This Journal of Marketing study documents the unintended consequence of firms becoming less likely to recall products. Read an in-depth recap of this research here: https://www.ama.org/2024/05/07/the-boeing-lesson-laws-that-prevent-frivolous-litigation-also-reduce-the-likelihood-of-product-recalls/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241231236 Reference: Arvid O. I. Hoffmann, Chee S. Cheong, Hoàng-Long Phan, and Ralf Zurbruegg, “So, Sue Me…If You Can! How Legal Changes Diminishing Managers' Risk of Being Held Liable by Shareholders Affect Firms' Likelihood to Recall Products,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: product recalls, liability, lawsuits, marketing management The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

This October 31 marks the one-year anniversary of my book, and I'm celebrating by sharing a curated list of my favorite podcast appearances! I've chosen episodes where the hosts' perspectives, personalities, and generosity truly shone. With so many podcasts out there, it's a challenge to find ones that are both genuinely helpful and uplifting. If I'm serving up a celebration, it's going to be as satisfying as the best birthday cake. Join me as I revisit standout moments, including the time a host knew my book so well it made me question my own words, the episode where I shared my birth story, and another where I reveal how I've personally taught my sons about the importance of global networking. Discover how you can use your imagination to tell your own story and feel truly worthy!   In this episode, you will hear:   My book Fertile Imagination turns ONE on Halloween, and I'm celebrating by sharing all the juicy details from my podcast tour!

This is the Women of Influence Podcast series, delivering next level insights and expertise live from GlobeSt's Women of Influence Conference.The Women of Influence Podcast Series is an exclusive mini-series of The Crexi Podcast, an insider's look at all things commercial real estate, produced in collaboration with GlobeSt. The Crexi team visited Women of Influence and recorded in Lake Tahoe, California, from the floor of the conference, highlighting movers and shakers in commercial real estate. The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. In this episode, Crexi's Shanti Ryle sits with Hannah Miet, CEO of Hannah Miet Consulting LLC, and Emily Pollard, Senior Director at BKM Capital Partners,  to cover wide-ranging topics, including: Introduction to The Crexi PodcastMeet Hannah Miet: Award-Winning MarketerHannah's Journey into Commercial Real EstateBuilding The Real Deal's West Coast PresenceChallenges and Triumphs in MarketingAdvice for Women in Commercial Real EstateMeet Emily Pollard: Career Journey and BackgroundThe Role of Marketing in Commercial Real EstateBuilding and Leading a High-Performing TeamMentorship and Career Advice for Aspiring ProfessionalsConclusion and How to Stay Connected If you enjoyed this episode, please subscribe to our newsletter and enjoy the next Podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog.Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease.Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexiAbout Hannah Miet:Hannah Miet is an award‑winning, Forrester‑certified B2B marketer with 15+ years of experience.She helps real estate, finance, and tech leaders cut through the noise and grow their businesses by marketing their expertise through messaging, positioning, thought leadership-focused content marketing, and unmatched industry experience.Hannah formed Hannah Miet Consulting in 2022 after leading content in-house for Fortune 100 companies and agencies. Before that, she was a veteran business journalist and the founding Los Angeles editor of The Real Deal, which she expanded to the West Coast.Globe St. named her a 2024 Woman of Influence in Marketing and Communications for her work over the course of a decade in commercial real estate.Hannah Miet Consulting is a solopreneur-led micro-agency built on Hannah's expertise. Unlike larger agencies that staff client projects with junior employees, Hannah leads every project, leveraging a network of qualified partners for larger scopes.About Emily PollardEmily Pollard is Senior Director of Marketing & Communications at BKM Capital Partners a leading real estate fund manager specializing in value-add light industrial and multi-use logistics properties in the Western United States. In her position, Pollard spearheads BKM's marketing, media, and communications, including tactical planning and execution of the company's advertising, public relations, and multi-channel communication strategies. In addition to driving the marketing strategy for the organization, Emily leads BKM's environmental, social, and governance programs and initiatives, integrating sustainability into the firm's asset management practices and quantifying the resulting increase in value.Pollard brings more than 10 years of strategic marketing, communications, pipeline planning, new product development, commercialization, and brand positioning experience to her role, specifically in real estate, private equity, and alternative investments. She is a Chartered Alternative Investment Analyst (CAIA) Charterholder and currently a member of CREW Orange County, the American Institute of Graphic Arts, and the American Marketing Association.About GlobeSt Women of Influence: The Women of Influence Conference is an exclusive two-day event that celebrates the women who drive the commercial real estate industry forward. These influential leaders will discuss the critical issues facing CRE now and in the future, what it means to be a woman in business today and how women CRE leaders can uplift and support each other on their journey to the top.  If you enjoyed this episode, please subscribe to our newsletter and enjoy the next podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

In this episode, Kat and Kim talk to Erik Rueter about design thinking in our projects.  What's design thinking, you may be thinking? Design thinking is a methodology that focuses on the end users of a system when we are problem solving. Erik will share 5 different design thinking methods for understanding user needs in a way that not only helps your project provide better deliverables but can also help build a better project team.   About our amazing guest, Erik Rueter Erik K. Rueter, PMP, PMI-ACP, has over 20 years of experience in diverse industries, including tech startups, academia, healthcare, and entertainment. Currently, he serves as a senior project manager at the American Marketing Association and has held multiple senior staff positions at various organizations. Erik holds a BA in neuroscience from Wesleyan University, with further education in digital design, Irish studies, and MicroMasters in Design Thinking and Project Management from the Rochester Institute of Technology. He is also certified in diversity and inclusion by Cornell. Erik's contributions to the field include co-authoring papers on health inequity, lecturing at Boston and Emerson Colleges, and advocating for diversity and inclusion with organizations like Medtronic, VSP, and the San Antonio Spurs. He has spoken, in person and virtually, at PMI Greece, PMI Michiana, and PMI Western Michigan, among others. He has appeared on podcasts such as “Confessions of a Higher Education CMO”; and “I Wanna Work There!” and contributed to “The Evolution of the PMO”, a key resource for project managers. He founded Human-Centered Success LLC to promote inclusive leadership which is National Gay and Lesbian Chamber of Commerce certified as an LGBTQIA+-owned business. Residing outside Pittsburgh with his husband and two dachshunds, Erik enjoys marathons, gaming, and sharing his insights. Contact: erik@humancenteredsuccess.com. To learn more about the amazing things Erik is up to:  Check out his website at: www.humancenteredsuccess.com Learn about solution delivery: Mastering Solution Delivery Erik's Upcoming Speaking Engagement: PMI Global Summit 2024 Rock Lobster Leadership: Lessons from The B-52s Resilience and Relatability: A New Paradigm for Project Leadership (With Jake McGaffin and Olivia Montgomery)   JOIN THE HAPPY HOUR! Get access to all podcasts, PDU certificates, bonus content, exclusive member Q&A webinars and more from our membership! https://pmhappyhour.com/membership STUMP THE PM'S! We love to hear about your tough PM issues, so please hit us up at podcast@pmhappyhour.com or on Linkedin and we'll see if we can help you. If we use your question, we'll send you a PM Happy Hour coaster you can enjoy at your next happy hour.  

Crafting the Employee Experience    Take away: Developing an abundant mindset centered on gratitude for what you have, rather than lament what's lacking, is key to living a fulfilling life. Balancing business growth with personal fulfillment means defining your "why" and ideal lifestyle, not just chasing endless expansion. Prioritizing employee engagement through efforts like "stay interviews" and enabling people to do what they're passionate about leads to higher profitability and client satisfaction. And instilling financial literacy around passive income streams like real estate from an early age can set a strong foundation for long-term wealth creation.   Money Learnings: Kent's parents had purchased a 10-unit apartment building before he was born. While they had modest incomes from their jobs, the rental income and equity buildup from the apartment building provided an additional stream of income and financial security. This taught Kent the value of real estate investments for generating passive income. His parents taught him not to rely on Social Security for retirement income, as it may not exist by the time he retires. They emphasized that he would need to create his own wealth and fund his own retirement through savings and investments. His uncle's example of buying his first apartment building while in college, and dressing professionally because successful real estate investors dressed that way, also influenced Kent's view of real estate as a path to building wealth from an early age.   Bio: Kent Lewis founder of pdxMindShare, an online career community and networking group mentioned on Seth Godin's blog. Formerly a CMO and founder or co-founder of multiple agencies, he's known as a thought leader in digital marketing. He's been an adjunct professor for more than 20 years at Portland State University and a volunteer instructor for SCORE. Lewis co-founded SEMpdx in 2006, a trade organization for search engine marketing professionals. His recognition includes Marketer of the Year by the American Marketing Association and Top 100 Digital Marketing Influencers by BuzzSumo.   Highlights from this episode: Building passive income streams through real estate investments as a way to achieve financial independence. Balancing personal fulfillment with business growth - finding the right size and structure that aligns with your values and desired lifestyle. Prioritizing employee engagement and satisfaction as a key driver of profitability and client retention. Conducting "stay interviews" to understand what motivates employees and how to improve their experience. Defining your "why" and living life on your own terms, rather than chasing other people's definitions of success. Cultivating an attitude of gratitude and focusing on what you have, rather than what you lack, to live an abundant life.   Links: https://kentjlewis.com/ https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/ https://twitter.com/kentjlewis https://www.anvilmediainc.com/     Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom!   Thanks for listening!   Show Sponsor: http://profitcomesfirst.com/   Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes   If you like the show please leave a review on iTunes: http://bit.do/richersoul   https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com   Some music provided by Junan from Junan Podcast   Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker, about using AI for image generation for marketing and business. They discuss the basics of MidJourney, how marketers can leverage it to create custom visual content, and what the future holds for AI image and video generation.==============================================================================Best Moments:(01:55) Drew's experience with MidJourney AI image generation tool(05:55) How to access MidJourney and its cost(08:44) Who can benefit most from using MidJourney(11:13) The future of AI image and video generation (e.g., OpenAI's Sora)(14:45) Chaos segment: How Drew uses AI in his personal life==============================================================================Guest Bio:Drew Brucker is an expert in AI/marketing who leads marketing teams and helps companies implement AI. Named an American Marketing Association 40 Under 40 honoree.==============================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com==============================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.