Podcasts about Truth Initiative

In public health, truth is supposed to be sacred. For decades, tobacco control defined and promoted the truth about combustible tobacco: cigarettes kill, nicotine is addictive, and the only path forward is to quit or die. But that truth, once necessary and urgent, has hardened into dogma. In this revealing episode of RegWatch, Dr. Jeff Willett, a 25-year tobacco control veteran and former senior leader at the American Heart Association and Truth Initiative, confronts what he calls “the dangerous game” being played by some in the tobacco control movement: conflating nicotine with the deadly harms of smoking. Now serving as Vice President of Strategic Engagement at Global Action to End Smoking, Willett speaks candidly about tobacco control's unwillingness to recognize the continuum of risk. He tackles head-on the misinformation swirling around safer nicotine products and exposes how tobacco Master Settlement Agreement funds are being diverted—from the critical work to end smoking—into state general coffers. Are governments dependent on tobacco revenue? Find out! Only on RegWatch by RegulatorWatch.com https://youtu.be/TkM3-UR_QP8 Released: May 7, 2025 Produced by: Brent Stafford Make RegWatch happen, go to https://support.regulatorwatch.com #RegWatch #VapeNews

Armando Turco is the President of Mojo Supermarket, a certified minority owned agency headquartered in Chinatown, NYC. Mojo Supermarket helps make brands more interesting, and is the Social Content AOR for brands like TikTok, Lululemon and The Truth Initiative.Armando Turco was previously the SVP of Global Brand & Creative at Oatly, the world's original and largest oat milk company. In his role leading the Oatly Department of Mind Control, Armando was responsible for all global brand strategy and creative development, earning him a spot on the Adweek Creative 100.Prior to joining Oatly, Armando spent 20 years managing brand partnerships at Vox Media and agencies including BBH and McCann. He has developed strategies and content with leading brands like Sephora, PlayStation, Johnnie Walker, Axe and Verizon. He lives in New York City with his rescue mutt Andre Johnson.

She Persisted is THE Gen Z mental health podcast. In each episode, Sadie brings you authentic, accessible, relatable conversations about every aspect of mental wellness. Expect evidence-based, Gen Z-approved resources, coping skills (lots of DBT), insights, and education in each piece of content you consume. She Persisted offers you a safe space to feel validated and understood in your struggle while encouraging you to take ownership of your journey and build your life worth living.Sadie Sutton is a 22-year-old aspiring clinical psychologist at the University of Pennsylvania. At 14, she underwent a year and a half of intensive treatment (3East McLean Hospital + a therapeutic boarding school) for severe depression and anxiety. Compelled to share her insights from her journey, She Persisted was born. A firm believer that if we're not progressing, we're regressing, Sadie is always looking for ways to expand her mental health toolbox and broaden her perspective on psychology—and of course, bringing you along for the journey.Since launching in 2019, She Persisted has garnered over 300,000 downloads and reached millions across social media. The podcast has been featured in the Sunday New York Times and recognized by NBC, Today.com, Bustle, ABC7 Bay Area, KSBW, and Common Sense Media. Past media partners include Amazon Prime Student, BetterHelp, Crisis Text Line, Active Minds, Lumate, Truth Initiative, Bubble, and Magic Mind. The show has welcomed leading experts and advocates, including Dr. Steven Hollon, Zachery Dereniowski, Victoria Garrick Browne, Dr. Kojo Sarfo, Dr. Aliza Pressman, Dr. AnneMarie Albano, Dr. David Yeager, and Dr. Uma Naidoo. Beyond the podcast, Sadie continues to advocate for mental health, regularly speaking at high schools, panels, and webinars, and sharing her expertise on over 45 podcasts.@shepersistedpodcastinquiries@shepersistedpodcast.comshepersistedpodcast.com© 2020 SHE PERSISTED LLC. This podcast is copyrighted subject matter owned by SHE PERSISTED LLC.

JPMorgan Chase's David Pinto-Carpenter shares how the banking giant is adapting to changing consumer expectations for financial services, what he thinks is holding back more investment in CTV and why he's comfortable not being a first mover. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian (00:00):I'm Damian Fowler.Ilyse (00:02):And I'm Ilyse Liffreing.Damian (00:03):And welcome to this edition of The Current Podcast.Ilyse (00:10):This week we're delighted to talk with David Pinto-Carpenter, the managing director of Media Strategy and Insights at JPMorgan Chase.Damian (00:19):Now over 225 years old and is situated across 100 global markets. JPMorgan Chase is one of the world's most respected financial institutions, and for the second consecutive year, fortune ranked JPMorgan Chase, the fifth most admired company in the world.Ilyse (00:35):After 10 years of agency life, David moved over to JPMC where he's focused on how the company invests in its digital marketing strategy to stay current with the fast moving media environment.Damian (00:48):We start by asking David about how his agency life informed his thinking at JPMorgan ChaseIlyse (00:55):After having spent nearly 10 years on the agency side of media. What inspired you to move over to the brand side and how has that experience kind of shaped your approach at JPMorgan Chase?David (01:10):Right, so well, that really ages me, so appreciate that. But I think I've always been interested in two sides of media. One is how media can influence consumer behavior and also how media can move business. And I think it's a bit hard to get a real accurate answer of how media moves business when you don't see the other side of the business. So agencies are, there's always typically a gap between clients and agency in terms of information sharing, what can be passed back and forth. So I was fortunate enough to, as my last agency assignment work on the Truth Initiative, which is a(01:48):Youth pro non-smoking nonprofit, and they were very open with their information. Essentially we're all working on a common cause. The cause is maybe the only thing in marketing where you actually save lives and therefore our information is your information, whatever can make us better, we'll do it. My clients gave us access to their web analytic platform. We had a full understanding of their tagging infrastructure and which actions were scored higher and lower and where we were trying to drive people and how people were traversing across the funnel as well as their data management platform. How do we create audiences? How do we collect data on an ad impression? How do we ultimately transform that into groups that we can use to target better? And for Truth, they're trying to reach 13 to 24 year olds with the message they don't want to hear. The hardest thing to get in action, and their action is to sign people up for advocacy.(02:40):I was able to see front and back everything that's happening and be able to use that to build tools and capabilities that allow us to model forward outcomes. We're basically able to say, okay, now we can not only project how much the outcome will cost, but also we can anticipate how people will respond to the ads as we put them out into market, and that included creative, that included everything else. We were able to reduce the amount of working media they needed to achieve their goal by 20%. We just said, take that back. You don't need it. You're a nonprofit, you don't need to spend it anymore. That was my last gig. And then at the time, my current manager, Tracy- Ann Lim, chief media officer at JPMC started to contact me asking if I was interested in coming to JPMC. So first questions I asked were, what kind of systems do you have?(03:24):What kind of access to information will I have? And then what is the objective? What does a team look like? So the team was very nascent, but the technology and the systems were very similar to truth, actually. It was a no-brainer getting access to or having the potential to access some portion of JPMC data to make marketing more effective and see how it works. And then a nonprofit, let's say JPMC's, I dunno, a hundred times the size of the nonprofit, maybe that's some job security it'll take me, took one year to make something happen on the nonprofit. Maybe we'll take a hundred on JPMC, but it's a fun thing to do. I'm very grateful for that experience. I worked across a lot of different categories, a lot of different businesses, but I don't think we would've been as successful at moving things as fast as JPMC if Tracy and I didn't come from an agency background. There's nothing that can really prepare you for working at JPMC.Damian (04:18):One question I have about that. When you worked on the Truth Initiative project, it sounds like you would have a very clear mission statement. How do you think about that mission statement in your current context, in your current role?David (04:33):So we have, depending on how you count them, between 30 and 40 business units across JPMC globally, and all of them have some desire or ambition to market something out into the world. So I think we treat it as a series of levels. We have corporate level marketing and that's, you know, what does JPMC stand for? What is it doing in the communities? What information do we need to get out? So people do any number of things, either decide to open a banking relationship with us, decide to trust us with their investments or even come to work for our company. We compete on a lot of different fronts. So that's the top. And then from there, we cascade down to business groups, business units. But I think our purpose as recently defined by Carla is to make dreams happen for everyone everywhere, every day. And I think that's the culture that we try to carry through in the marketing decisions that we make. Yes, of course we want to open more accounts, but also we want to do right by our customers and make people understand that not only is this a great place to work, it's a great place to bank, but there's a lot of good that's happening from business that originates from JPMorgan Chase.Ilyse (05:42):It can be a tricky sector to markets because it's so heavily regulated - finance that is. I'm curious what your media strategy looks like. What kind of customer insights can you rely on to inform your overall media plan?David (05:59):Yeah, so we do a lot of design target work. We do a lot of segmentation, but I think specific to media, we treat our media strategy a lot more like financial planning and analysis in that we are – it's a couple things: One, if we don't make more than we spend, we're a bank, we're probably not going to get that money again. So we treat an initial investment as very sacrosanct. We need to be very disciplined in the way that we spend it and use the best information we have to make sure it'll be a success. And then we try to get better over time. So we work with our finance partners in every business to understand what are the financials of each product, how are they changing, what do we know about the interaction effect of the channels that we market and the other channels that we use for marketing?(06:44):And how do we triangulate and forecast forward what we think that benefit will be and then prove that out over time through testing. In that respect, the notion of a campaign is important in the sense that it's an organizing construct to get work done and there's a message that runs and we create a message and it runs in the advertising space, and we're trying to get better at quantifying that impact. What does good creative look like and what does bad creative look like and what does that do for the business? But for us, we buy, for lack of a better word, blank space for another message to be put in. And so we've built a lot of muscle memory over time on what works in one business, how do we adapt it to another? Our business is similarly situated so that we can believe that this will be a predictable outcome for the foreseeable future. How long do we think this outcome will last? And then the proof is in, do we hit our numbers at the end of the year?Damian (07:33):You've touched on this a little bit Ilyse, but it's a sector, the finance sector is a conquesting sector in some ways, and on the face of it, there may seem to be little differentiation between one big bank and another. But I'm curious from your point of view in terms of branding, how do you think about JPMC setting itself apart? What are its differentiating points and how does that manifest itself in how you think about your work?David (07:58):Right. Yeah. So it's very important for me to keep one foot out of JPMC and not think like a marketer but think like a human being. And in that respect, if you open a checking account, you open a savings account, generally speaking, those are going to be pretty similar products from bank to bank. But I think where the real race is right now in financial services is experiences. So how do we deliver value to you by being an account holder of one of our products? And how is that different from the way that you are treated or the way that you might feel or the things that you can experience or unlock through other products? We have a pretty robust travel platform and dining platform. We invest heavily in bonus accelerators for travel and dining and other spaces. And we're starting to open progressively larger lounge business in addition to our branches. So we treat all of those as places where we can make an impression on people to give them an experience that is, for lack of a better word, white glove.David (09:00):That they couldn't get anywhere else and trying to make the differentiation on those experiences. And I think that's where the biggest battleground is.Damian (09:07):It's so interesting to me to hear you talk like that and how a company like JPMorgan Chase is actually thinking about lifestyle and experiences and in lots of ways you are marketing a membership or a membership of a kind of elite club, if you like. Is that fair?David (09:24):I think for some of our products, we compete in affluent and there's a lot of benefits that we give to affluent account holders that are meant to give unforgettable experiences, experiences they can't get anywhere else. But I think even our core experience in branches, we want that to be a differentiating factor too. So we invest totally separate from marketing, but we invest a lot in making sure that our bankers have the right information about the customers that they're serving at their fingertips so that when someone comes in and has a question that they know the entire history of that person's relationship. And then in call centers as well, investing a lot in applied AI and ML to do the same thing. So if you call, we want to understand exactly who you are and help get you the help that you need as quickly as possible. We treat all of our products across the spectrum as trying to be differentiated in that way.Damian (10:14):So maybe it's a better way to talk about it as you think about the different customer experiences at different levels.David (10:19):Right, yes.Ilyse (10:21):Yeah, I would say that's definitely like a audience first approach to marketing. What about when it comes to buying ad space and media space?David (10:31):Yea, so without going into too much detail about the secret sauce, I'll say that we obviously have relationships with a quarter of the United States in terms of our customers and our households that bank with us and millions of small businesses as well. There's a lot of information that's proprietary to us that we are able to leverage and we take the protection of that data very seriously. There's a lot that we can't use and we can't access and we have to secure approval to get it. But I think generally speaking, our products are aligned to a series of firm-wide strategic segments, and we track growth against those segments. That's at the highest level and as you go progressively lower the matrix of the audiences that we might use or the audience we might prioritize becomes more matrixed and complex. But we have an audience centric approach to targeting. We are getting better in our capabilities to orchestrate journeys. So I think our ambition or our desire is to be as close to one and personal as we can be given the restrictions that we have in data access.Ilyse (11:36):So your digital marketing strategy definitely signals a future that is focused on measurable outcomes. I'm curious about how you're using channels like CTV and digital out of home to connect that brand awareness with that performance level.David (11:54):Sure. So I would say our strategy has been focused on measurable outcomes since day one. As I mentioned, we wouldn't get money if we weren't able to prove that it was working. But we also think about media in a full funnel context. So awareness drives consideration, drives acquisition, and they're all tied to a person and that person is interacting with multiple messages every day. So I think in the past, and what we're trying to progress away from is the campaign specific mindset. Every product works in a silo, they're all targeting a general audience. And once a product launches on awareness channels, we're no longer on awareness channels. So we've spent a lot of time proving that interaction effect between awareness and consideration acquisition so that we can say what's happening up here is benefiting up here, but we also know the unique benefit of what's happening at the top.(12:44):But I think the two biggest things holding CTV back at the moment for us, I can't speak for the rest of the advertising industry, and it seems like they're spending a lot, is price and brand safety. So on the price front on average CTV ads among publishers, I will not name are two to three times higher than broad reach cable or some mix that's more efficient in nature. Brand safety is another in that you can buy an unlimited amount of CTV that's running in a lot of different fragmented places who you choose to buy it direct. You can choose to buy it through a hardware provider or you can choose to buy it in some app aggregator and all of those will air to some household in some content somewhere. And you know what the household is. So where we've been pushing a lot on brand safety is can we get, it doesn't have to be similar to TV per se, but we definitely need to know what programming we're running against.(13:38):Especially if we're talking about long tail connected TV programming. Most of it's not brand safe, but there's a lot of connected TV content that's tied to children's programming. And if it's going to a household and we can't exactly confirm where that ad brand, who knows, we're running against 12 year olds this entire time. So we're pushing for more information back through brand safety vendors and publishers to validate exactly where that's running in the same context or in a similar context to TV logs. I think once that happens, we invest in the same way that we would anywhere else.Ilyse (14:16):Do you think it'll get there sooner rather than later? David (14:19):Or is the data incoming?David (14:22):I think so. Brand safety technology really just as a matter of getting the information from the hardware or the app provider itself.Damian (14:32):As we look back 2024, we wrote a lot about how the upfronts were changing and there's been a lot of press about upfronts changing. What's your perspective on the upfronts? You talked a little bit about the differences between linear and CTV. Has that impacted the way you think about your products across linear and streaming? How has the upfronts changed things, speeded things up, slowed things down.David (14:55):So the upfronts are always, I don't know if I'm, was it masochist or sadist, but the upfronts are usually my favorite part of the year because you can get a lot of decisions done at the same time and you can look much longer term than sometimes even my agency days clients or in our cases the business are thinking themselves. So it forces a lot of conversations on what is the outlook of the business, what is the outlook of the products you're prioritizing? And then on the other side, how have macro changes impacted what we think will work and at what price? So I don't think it's an exaggeration to say the last four years more has changed in consumption patterns than the previous 10 before that. I think it has had a pretty massive impact on the marketplace in that anyone who's watched cable TV recently will watch endless reruns on cable tv. And so it's really just a matter of capturing passive intent. There's not all that much original content that is being developed specifically for TV anymore.(15:59):So it's a bit more like, I don't know, run of network or video advertising 10 years ago. So we have to take those two things and counterbalance if we know that the bulk of live TV is happening with hyper consumers who are watching it a lot and have a different footprint than those who are watching streaming. But we also know that streaming, ad supported streaming is a very small portion of the total streaming universe. How do we munge those two things together to find the right opportunity? And how do we validate that change is ultimately resulting in a response among the people that are most likely to respond for a particular product or service advertising. This year we undertook a big evaluation. Essentially it felt like the inflection point to say, we can't really just go to market in the same way that we always have in the upfront because there's not as much inventory as we want to buy in the upfront, but it's a good opportunity for us to think about what is a holistic video investment long-term and do we make drastic changes this year or do we make drastic next year?(16:58):So we essentially undertook a process where we built versions of that strategic segmentation that I mentioned where all of our products are aligned against, and then flip that same segmentation around to understand how networks and digital video packages and connected TV packages all reach these different segments. And some of that's a slew of tools, not any one tool has that whole picture. So we use different platforms for different parts of the picture and then started to reorient the entire investment around how do we best reach the people that are most relevant to this product in a way that sort of normalizes the whole investment for the firm.Ilyse (17:43):So this was the first year that you actually looked at all the puzzle pieces, I guess, and put those together. Was there something that inspired that in the market specifically or just the ongoing change throughout the past couple of years?David (18:00):Yeah, I think that what really prompted that change was the options that we have to procure media in different ways. And so now we have different options to say, what is the best method of buying? Is this something that we need to buy as a commodity at the best price? Is this something that we need to buy that's highly targeted to a household, but we need to control the programming? Is this something that we within a reasonable bounds know what the content categories are and we think that there's opportunity in the response of people watching in these content categories in connected tv, or is there on the opposite side a commodity for video where we say if everything's going to run in this standard topic allow list and we're trying to get tonnage but control for the way an ad is served. And that flexibility didn't exist to the extent that it exists now, I think our flexibility to choose those different routes is also relatively recent development through our in housing efforts. And also we have great very flexible agency partnerships to say, we're going to look at this together. We'll figure out the best combination of entities or methods or pipelines to get access to the inventory that we want at the right price. And sometimes that is a collaboration and sometimes it's something we do ourselves. So that flexibility gave us a lot more options to think critically about where and how we secure video upfront inventory.Ilyse (19:27):Traditionally, banks are perceived as brick and mortar establishments, but these days they're all online and digital. How does that change the way you go to market?David (19:39):Right. So each business has some blend of digital and branch originated business. So we think about business bank. If you're a small business owner, you're more likely than not going to go into a branch to make sure you know who the person is that's handling your money for your business. Whereas credit cards are much more digital first. So that blend of who opens, which accounts, where is usually a pretty good predictor of what channels will work well to solicit a response. We have a very big app and website. We're also one of the most conservative cybersecurity companies on earth. So there's a lot of capabilities that marketers like that we will never have or capabilities that we have to work a lot harder to evaluate whether or not it's worth it for us. We treat that as a good challenge.(20:35):If you can't explain exactly where information is going and why it's being used, you probably shouldn't use it in the first place. I don't think that's unique to finance. So we are able use that to our advantage too. So if we're not a first mover and everyone is working out the kinks on our behalf and then we say, okay, we're comfortable with this because we're seeing how the landscape is utilizing this new tool or this new technology or some other part of the technology ecosystem makes it so that we don't have to use it in the way that it is built to be used, but we can customize it and this company will work with us. That helps us to be effective when we need to be effective. And we also don't need to be a first mover because a very small change in improvement for us might be the revenue of an entire company in another place.(21:25):So it's worth it to be methodical and very focused on getting it right, getting things secure, using our digital capabilities in a responsible way. But then I think that the most important thing for us is that our branches, we view our branches as a superpower. It's a place where the vast majority of our customers form an opinion of us. If you go into a branch and don't have a good experience, then you also won't have a good opinion of us. And the marketing effectiveness is partially on what ads you put into market. It's partially based on the impression people have of you, and it's partially based on the opinion that people state of you based on their experience. And so we are always looking for ways to learn from what is working in the branches to improve our marketing capabilities. So I don't think that there's necessarily a trade off. It's trying to find the way that they both benefit each other and then what mix of channels ultimately encourages the type of interest that will grow the business in the unique way the business is configured.Damian (22:23):Great. Thank you so much for these really thoughtful insights.Ilyse (22:26):Yes, thank you so much.Damian (22:33):And that's it for this edition of The Current Podcast. We'll be back next week. So stay tuned.Ilyse (22:38):The Current Podcast theme is by Love and Caliber. The Current team includes Kat Vesce and Sydney Cairns.David (22:44):And remember, we treat our media strategy a lot more like financial planning and analysis. We need to be very disciplined in the way that we spend it and use the best information we have to make sure it'll be a success. Damian (22:54):I'm Damian. Ilyse (22:55):And I'm Ilyse.Damian (22:56):And we'll see you next time. And if you like what you hear, please subscribe and leave as a review. Also tune into our other podcast, The Current Report.

Episode Description: In this episode of Raising Cinephiles, host Jessica Kantor dives into the return of smoking on-screen. From the nostalgia-fueled imagery in shows like Stranger Things and The Queen's Gambit to the resurgence of smoking in real life, we explore the cyclical relationship between Hollywood and cultural trends. Is smoking on-screen driving a real-world comeback, or is it reflecting a rebellion against wellness culture already underway? Join us as we question the allure of cigarettes in modern media and consider how we can talk to our kids about these powerful images.Topics Covered:* The history of smoking in cinema: from golden age glamour to modern resurgence.* Truth Initiative's recent reports on tobacco imagery in popular streaming shows and award-winning films.* How cultural nostalgia, aesthetic choices, and character development contribute to the rise of smoking in movies and TV.* The real-world impact: Are we seeing a return to smoking in our social circles as a reflection of what's on-screen, or is it vice versa?* Conversations we should have with our kids to help them navigate tobacco imagery in the media they consume.Films & Shows Mentioned:* The Queen's Gambit* Stranger Things* A Star is Born* Babylon* West Side StoryLinks Cited in the Episode:* Truth Initiative - While You Were Streaming: Tobacco Imagery in Streaming Shows https://truthinitiative.org/research-resources/smoking-pop-culture/while-you-were-streaming#:~=TOBACCO%20USED%20TO%20BE%20ALL,Schmidt%E2%80%9D%20and%20%E2%80%9CDaredevil.%E2%80%9D* Truth Initiative - Tobacco Imagery Rising in Top Entertainment https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-rising-top-entertainment-including-among#:~=Subtopic&text=Lights%2C%20Camera%2C%20Tobacco?&text=To%20find%20a%20smoke%2Dfree,rated%20and%20Oscar%2Dnominated%20movies.&text=While%20You%20Were%20Streaming%202023:%20Lights%2C%20Camera%2C%20Tobacco?&text=If%20playback%20doesn't%20begin%20shortly%2C%20try%20restarting%20your%20device* Vanity Fair - Smoking Is Back in Movies: Here's Why https://www.vanityfair.com/hollywood/smoking-in-movies-awards-insider#:~=Back%20in%20Movies.-,Here's%20Why,%2C%20character%2C%20and%20sometimes%20tragedy.&text=Bradley%20Cooper%20and%20Carey%20Mulligan,say%2C%20%E2%80%9CWhere's%20yours?%E2%80%9D* Truth Initiative - Tobacco: A Starring Role https://truthinitiative.org/tobacco-starring-role#:~=Tobacco%20imagery%20infiltrated%20films%20rated,West%20Side%20Story%2C%20PG%2D13* The Guardian - Smoking Is Back, and It's Still Cool and Deadly https://www.theguardian.com/lifeandstyle/2023/jul/02/smoking-is-back-and-its-still-cool-and-deadlyConnect with Us:* Follow Jessica on Instagram: @jesskantor @RaisingCinephiles* Share your thoughts on today's episode and join the conversation. Let's keep raising cinephiles who can think critically about what they see on-screen. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.raisingcinephiles.com/subscribe

Ten percent of US adolescents use e-cigarettes, and many want to quit. However, evidence on the effectiveness of vaping cessation interventions is lacking. Amanda L. Graham, PhD, of the Truth Initiative discusses with JAMA Senior Editor Tracy Lieu, MD, MPH, how a tailored, interactive text message intervention increased vaping cessation among adolescents recruited via social media channels. Related Content: A Vaping Cessation Text Message Program for Adolescent E-Cigarette Users Supporting Adolescents' Desire to Quit E-Cigarettes What Are E-Cigarettes? Variability in Constituents of E-Cigarette Products Containing Nicotine Analogues E-Cigarette Use in Adults Controversial FDA Decision Authorizes Menthol-Flavored E-Cigarettes Despite Risks to Youth Vaping in Youth E-Cigarette Use in Adolescents and Adults—A JAMA Collection

Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast. About Matt Johnson Throughout his career, Matt Johnson has helped build iconic brands for big names like adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. Currently serving as Co-Founder and Chief Strategy Officer of creative agency HAYMAKER, Matt's thought leadership and expertise have consistently helped his partners win and his strategic insight helped the agency win two Ad Age Small Agency of the Year Awards (2020, 2022), The Truth Initiative win for The Most Effective Brand in North America, and adidas to be named Ad Age's A-List Marketer of the Year. When Matt isn't making memorial ad campaigns like the most recent Super Bowl spot for Pluto TV, Matt also lends his voice as a voice actor for over 20 years, voicing countless commercials and starring in two critically acclaimed HBO animated series, Ten Year Old Tom and The Life and Times of Tim. From the Show What brand has made Matt smile recently? “I don't want to go too hard at YETI,” Matt joked while also mentioning his love of the recent smile-worthy Super Bowl work for Reece's. Matt's no stranger to Super Bowl ads. Check out HAYMAKER's most recent work for Pluto TV from this year's big game. Connect with Matt on LinkedIn and check out HAYMAKER's work on their website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

This edWeb podcast is sponsored by EVERFI from Blackbaud in partnership with the Truth Initiative.The edLeader Panel recording can be accessed here.Youth e-cigarette use remains at epidemic levels in the United States. Data from the 2022 National Youth Tobacco Survey show that one in seven high school students (14.1%) and one in 30 middle school students (3.3%)—that's an estimated 2.55 million young people—reported using e-cigarettes.Join Amy Taylor, Chief of Community Engagement from the Truth Initiative, along with Rachael Perez, Community Prevention Coordinator at Johnson County Mental Health Center, and Matthew Johnson, Director of Athletics and Activities at Olathe Public Schools (KS), for a special release edWeb podcast on the topic of teen vaping. Educators leave this session armed with actionable strategies to create opportunities for impactful conversations about the dangers of vaping and the addictive powers of nicotine.Listeners gain free access to Vaping: Know the truth, a prevention-forward digital learning experience that gives today's students core knowledge around e-cigarettes and offers resources to help young people quit if they already vape, as well as a Red Ribbon Week Toolkit with additional free resources focused on student mental health and prevention.This edWeb podcast is of interest to middle and high school teachers and school and district leaders.EVERFI from Blackbaud EVERFI's free digital ed curriculums empower learners to make safe, smart, and informed decisions. Truth Initiative We seek, speak and spread the truth about smoking, vaping, and nicotine.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about viewing live edWeb presentations and on-demand recordings, earning CE certificates, and using accessibility features.

Whistleblower Aid has been named the sixth winner of the Clarence B. Jones Impact Award, an honor from The Communications Network that recognizes and celebrates the impact of transformative communications campaigns in the social sector. They join Truth Initiative, Florida Rights Restoration Coalition, A Step Ahead Chattanooga, United We Dream, and Innocence Project as #JonesAward recipients for their work to empower whistleblowers and shift public narratives in favor of accountability.

In this episode, Robin Koval, Truth Initiative CEO and President, and Jordan Watkins, Truth ambassador and doctoral student at the University of Alabama, join ASH's Policy Director, Chris Bostic, for a conversation about Truth Initiative's new position paper, Gamechanger: Shifting from Tobacco Control to Ending the Industry's Influence for Good. They also get into detail about realistic goals for Endgame and impacts on communities most affected by the tobacco industry. 

Dina Buglione is an Emmy award winning commercial casting director. She has been casting for 17 years. She starting DB casting and is supported by a team of 7 fierce casting goddesses. Together they won the  Emmy for “The Treatment Box” with the Truth Initiative. She has cast  half a dozen super bowl commercials among many other spots. Jess and Jenn dive in with Dina about the world of commercial casting! How Dina came to be be a commercial casting director Commercial casting process and how it's changed with Covid and the Strike What is expected in auditions for commercial auditions & how casting fights in the room for actors What is on the horizon for Dina and her advice to actors who come into her room Resources: Dina's Instagram Dina's Website ──────────────────────────── ⁠⁠⁠⁠Stay Tuned with Tipsy Casting on IG⁠⁠⁠⁠ Watch the ⁠⁠⁠⁠Tipsy Casting YouTube Channel⁠⁠⁠⁠ ⁠⁠⁠⁠Follow Jessica ⁠⁠⁠⁠ & ⁠⁠⁠⁠Follow Jenn ⁠⁠⁠⁠ Learn More About ⁠⁠⁠⁠Jess ⁠⁠⁠⁠& ⁠⁠⁠⁠Jenn's⁠⁠⁠⁠ Casting Journeys  ⁠⁠⁠⁠Get Casting Life Away Merch here!⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/tipsycastingpodcast/message

Quelling anxiety and relaxing are common reasons people give for smoking or vaping. But is that really possible? Will nicotine help relieve anxiety or other mental health conditions? Robin Koval, CEO and President of Truth Initiative, discusses the nuances between vaping and smoking and their impact on mental health and anxiety. We also delve into some common beliefs about nicotine and answer the question “Is it true that vaping is safer than smoking?” Join us as the Truth Initiative tells us, you guessed it, the truth! To learn more -- or read the transcript -- please visit the official episode page. Our guest, Robin Koval, is CEO and President of Truth Initiative®, the national public health organization dedicated to achieving a culture where all young people reject smoking, vaping, and nicotine. Since joining Truth Initiative in 2013, Koval has transformed the national award-winning truth® youth tobacco prevention campaign and grown the organization's world-class research, youth activism, and digital cessation programs. Under her leadership, truth has prevented millions of young people from becoming smokers and helped drive the youth smoking rate to a historic low of less than 2%. As youth e-cigarette use skyrocketed, Koval expanded the organization's reach to be a leader in the fight against the youth e-cigarette crisis and all forms of youth nicotine addiction. Research now shows that truth campaign awareness is significantly associated with lower likelihood of vaping among young people ages 15–24. She has led the expansion of the truth brand to include innovative quitting tools and resources designed to protect and empower young people to live nicotine-free lives, including the first-of-its kind text message quit vaping program for teens and young adults, This is Quitting, which has enrolled over 570,000 since launch and a national youth e-cigarette prevention curriculum Vaping: Know the truth, now reaching almost 6,000 schools across the country. During her tenure, truth has been voted one of the most influential campaigns of the 21st century and named the most effective brand of the year by the American Marketing Association. Fast Company has recognized Truth Initiative as one of the World's Most Innovative Companies and a top ten nonprofit organization in 2022. Prior to joining Truth Initiative, Koval, a highly acclaimed leader in the advertising and marketing world, was co-founder and CEO of the Kaplan Thaler Group, which she grew from a fledgling start-up in 1997 to a billion-dollar agency working with leading brands such as Procter & Gamble, Pfizer, Wendy's, and Aflac. She was named CEO when her agency merged with Publicis to become Publicis Kaplan Thaler and led the 700-person agency to become the fifth largest in New York City. In addition, Koval is a New York Times best-selling author. She and co-author Linda Kaplan Thaler have written several books, including Grit to Great: How Perseverance, Passion and Pluck Take You from Ordinary to Extraordinary, The Power of Nice, and The Power of Small. Our host, Gabe Howard, is an award-winning writer and speaker who lives with bipolar disorder. He is the author of the popular book, "Mental Illness is an Asshole and other Observations," available from Amazon; signed copies are also available directly from the author. Gabe makes his home in the suburbs of Columbus, Ohio. He lives with his supportive wife, Kendall, and a Miniature Schnauzer dog that he never wanted, but now can't imagine life without. To book Gabe for your next event or learn more about him, please visit gabehoward.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

ETHAN HARRER: #realconversations #GenZ #truthinitiative #filmmaker #government CONVERSATIONS WITH CALVIN WE THE SPECIES https://www.youtube.com/c/ConversationswithCalvinWetheSpecIEs 225 Interviews. GLOBAL Reach. Earth Life. Amazing People.  PLEASE SUBSCRIBE (You can almost find any subject you want) ** ETHAN HARRER, GenZ; Activist-Truth Initiative; Filmmaker; Walk Across Ohio; LIVE from Ohio YouTube: https://www.youtube.com/watch?v=-qQT2Kl9REg CONTACTS/LINKS; https://www.ethanacrossohio.com/home https://www.ethanharrer.com/portfolio LinkedIn: https://www.linkedin.com/in/ethan-harrer-357109100/ Massilon Today: https://drive.google.com/file/d/1X-1W8zMPHxr7z9P7-I3b3JongUWaZGmn/view One Student Say Something/Sandy Hook Promise: https://www.youtube.com/watch?v=-w4LsYXYlmk ** BIO: I'm Ethan, and I'm based out of Massillon, OH, an hour south of Cleveland. I'm a Truth Initiative Ambassador, a non-profit based out of Washington D.C that works in communities and nationally to see that tobacco and electronic cigarette use becomes a thing of the past for future generations. During my Senior year, when I was my high school student council president, I worked with other nonprofits such as Sandy Hook Promise in making videos that would be shown in High School classrooms to combat the mental health problems we are facing. Today, I continue to do work in film, media, and government. It's all part of my self-discovery in who I am, and this walk is no exception to both helping the world and defining my best self to everyone who hears. ** PLEASE FOLLOW ETHAN'S WALK ACROSS OHIO!! ** WE ARE ALSO ON AUDIO AUDIO “Conversations with Calvin; WE the SpecIEs” ANCHOR https://lnkd.in/g4jcUPq SPOTIFY https://lnkd.in/ghuMFeC BREAKER https://lnkd.in/g62StzJ GOOGLE PODCASTS https://lnkd.in/gpd3XfM POCKET CASTS https://pca.st/bmjmzait RADIO PUBLIC https://lnkd.in/gxueFZw edits by Claudine Smith- Email: casproductions01@gmail.com

Anti-tobacco advocates just had another big win: New York, California, and several other states reached a settlement worth nearly $500 million against e-cigarette maker Juul Labs. How can states use these funds for public health good? And how is the truth initiative helping to spread messages about the dangers of vaping? Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past. Experts credit it for helping significantly reduce teen cigarette use in the last 20 years. Mark Masselli and Margaret Flinter discuss their approach with CEO and president Robin Koval. 

Anti-tobacco advocates just had another big win: New York, California, and several other states reached a settlement worth nearly $500 million against e-cigarette maker Juul Labs.How can states use these funds for public health good? And how is the truth initiative helping to spread messages about the dangers of vaping?Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past. Experts credit it for helping significantly reduce teen cigarette use in the last 20 years.Mark Masselli and Margaret Flinter discuss their approach with CEO and president Robin Koval.  Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anti-tobacco advocates just had another big win: New York, California, and several other states reached a settlement worth nearly $500 million against e-cigarette maker Juul Labs. How can states use these funds for public health good? And how is the truth initiative helping to spread messages about the dangers of vaping? Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past. Experts credit it for helping significantly reduce... Read More Read More The post Turning Off e-Cigarettes: Health Advocates Score a Victory appeared first on Healthy Communities Online.

"It can disappear in a moment," Dr. Chuck Dinerstein said after his near-fatal battle with a pulmonary embolism. How should our mortality influence our worldviews? Unregulated medical devices may put patients in harm's way. Why is the Cleveland Clinic parroting anti-vaping talking points from the Truth Initiative? Join ACSH directors of bio-sciences and medicine, Cameron English and Dr. Chuck Dinerstein, as they break down these stories on episode 26 of the Science Dispatch podcast. I Died Last Week Last week I stopped breathing. If it was not for my wife, who gave me some breaths, and the village of people who subsequently cared for me, we would be speaking through a Ouija Board. Unregulated Algorithms in Healthcare – EPIC and Sepsis Sepsis is an overwhelming infection: bacterial, viral, or fungal. It requires immediate medical attention and intervention. EPIC, the company with the largest share of the electronic medical records market, developed an algorithm to help physicians timely identify at-risk patients. An independent study shows that it is not helpful. Is this healthcare's 737Max moment? Cleveland Clinic Pushes Dangerous Anti-Vaping Propaganda The Cleveland Clinic, one of the world's foremost academic medical centers, has jumped on the anti-vaping bandwagon, perpetuating unfiltered nonsense about the health effects of nicotine.

歡迎留言告訴我們你對這一集的想法： https://open.firstory.me/user/cl81kivnk00dn01wffhwxdg2s/comments 每日英語跟讀 Ep.K469: Teenagers Keep Vaping Despite Crackdowns on E-Cigarettes High school students resumed taking the annual National Youth Tobacco Survey in school this year and 14% of them reported using e-cigarettes, underscoring how an upstart industry is dodging regulators' efforts to spare a generation from nicotine addiction. 在學高中生今年恢復參加一年一度的「全國青少年吸菸行為調查」，其中14%表示曾使用電子煙，這凸顯一個新興的產業，正規避監管機構讓一代人遠離尼古丁上癮的努力。 The number shows a slight change from 11% last year, but researchers cautioned against drawing comparisons to 2021's survey, which was conducted differently because it took place when many schools were closed during the pandemic. The latest results were released by the Centers for Disease Control and Prevention on Thursday. 這一數字相較去年的11%略有變化，但研究人員警告勿跟2021年調查比較，那次調查以不同方式進行，因為許多學校在疫情期間關閉。美國疾病防治中心在上周四發表這項最新研究結果。 Although the age-old force of peer pressure may still be encouraging use, the percentage of high school students who reported vaping in the past 30 days was still far lower than record-high levels reached in 2019 of nearly 28%. 儘管存在已久的同儕壓力可能仍鼓勵使用電子煙，但過去30天曾吸電子煙的高中生比率，仍遠低於2019年創下的近28%歷史最高水準。 Overall, the survey found that 2.5 million middle and high school students, or about 9%, used e-cigarettes in the past 30 days. That puts their overall rate of use several times higher than that of adults, which is estimated at about 3%. 整體而言，調查發現250萬初中生與高中生過去30天曾使用電子煙，約占9%。這讓他們的總體使用率比成人高出數倍。成人使用率估計約為3%。 The survey, which was conducted from January through May of this year, showed that 85% of adolescent e-cigarette users favored vapes in fruit, dessert and candy flavors. Some mentioned PuffBar, Vuse and Juul as their favorite brand among those on the survey's list. 這項從今年1月到5月進行的調查顯示，85%青少年電子煙使用者喜歡水果、甜點與糖果口味。一些人在調查清單中提到，PuffBar、Vuse和Juul是他們最喜歡的品牌。 But many said their favored e-cigarette brand was not one of the 13 listed. That finding highlights how nimble the industry has been in stamping an array of brand names on vapes with flavors like strawberry ice cream and fresh vanilla that are largely made in China and shipped from warehouses to corner stores and into e-commerce. 但許多人表示，他們最喜歡的品牌不在名單中列出的13個裡面。這一發現凸顯該行業的靈活程度，在草莓冰淇淋和新鮮香草等口味電子煙上，印上一系列品牌名稱。這些電子煙主要在中國製造，從倉庫運往街角的商店，然後進軍電子商務。 One stark finding was that 1 in 4 of the high school students who were e-cigarette users reported vaping every day. Groups opposed to e-cigarettes and tobacco products were particularly troubled by one other result that reflected the highest frequency-of-use to date: Nearly half of the high school students who were vaping said they were doing so 20 to 30 days a month. 一項令人震驚的發現是，使用電子煙的高中生中，有四分之一天天吸。反對電子煙和菸草產品的組織，對另一個反映迄今最高使用頻率的結果感到特別困擾：近半抽電子煙的高中生表示，他們每個月有20到30天會抽。 “That's a real signal of addiction and setting up young people for a lifetime of addiction which they don't want, they didn't choose and they don't like,” said Robin Koval, president of the Truth Initiative, a nonprofit organization aimed at eliminating youth tobacco use. 旨在消除青少年菸草使用的非營利組織「真相計畫」會長科瓦說：「這是個真正的成癮訊號，誘騙年輕人終身沉迷於他們不想要、沒有選擇且不喜歡的東西。」 The full results of the survey, which will include levels of other tobacco product use, is expected out later this year. 這項調查的完整結果預計將在今年稍晚公布，將包括其他菸草產品的使用水準。Source article: https://udn.com/news/story/6904/6687808 Powered by Firstory Hosting

This edWeb podcast is sponsored by EVERFI in partnership with the Truth Initiative.The webinar recording can be accessed here.Youth e-cigarette use remains at epidemic levels in the U.S. Data from the 2022 National Youth Tobacco Survey show that one in seven high school students (14.1%) and one in 30 middle school students (3.3%) – that's an estimated 2.55 million young people – reported using e-cigarettes. Listen to Amy Taylor, Chief of Community Engagement from the Truth Initiative, along with Jessie Fox, Director of K12 Community Engagement at EVERFI, for a special release edWebinar on the topic of teen vaping. Educators leave this session armed with actionable strategies to create opportunities for impactful conversations about the dangers of vaping and the addictive powers of nicotine. Listeners gain free access to:Vaping: Know the truth, a prevention-forward digital learning experience that gives today's students core knowledge around e-cigarettes and offers resources to help young people quit if they already vapeA Red Ribbon Week Toolkit with additional free resources focused on student mental health and preventionThis edWeb podcast is of interest to middle and high school teachers, school and district leaders, school counselors, and health education teachers. EVERFI Tackling society's most challenging issues with education.

There's no mystery as to why nicotine vaping suffers a dismal reputation. Non-profits and foundations like Bloomberg Philanthropies, Truth Initiative, Campaign for Tobacco-Free Kids, and the “body part orgs” have spent hundreds of millions of dollars and applied tremendous pressure to misinform the public and influence policymakers regarding the potential harms of vaping. Veteran reporter Marc Gunther joins us today on RegWatch to discuss the impact of private money in the war on vaping. Gunther has written about politics, government, media, and business for nearly 50 years and is the reporter behind the ground-breaking investigative series “The Great Vape Debate.” Is private money powering the destruction of vaping? Find out! Only on RegWatch by RegulatorWatch.com. Released: September 9, 2022 Produced by Brent Stafford  https://youtu.be/8YhfZDUJc-Y This episode is supported by DEMAND VAPE Make RegWatch happen https://support.regulatorwatch.com

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Well hello and welcome, welcome and hello. It is Thursday and I have yet another full on action packed VLOG for you guys tonight. I'm about to start "The Summer Of Nick" and as such my streaming schedule will once again be impacted. Same deal as last year, The VLOG will be back PROMPTLY on Aug 18th. Tonight though we have some Stanton Glantz news, he is wrong again and were all surprised. I also wanted to mention a GREAT piece written by Marc Gunter about how The Truth Initiative lost it's way. Of course we a whole mess of mail. We have beer, we have retro vapings, we have liquid tasting and I really really want to build one of the new Boro RBA's I got, so we might do that as well. I kinda also want to tell the story of Star Wars Celebration and Erik. But we might not have time tonight.

Guests: Holly Severance (Health & Wellbeing Manager) and Erica Phelps, RD (Health and Wellness Specialist) from Shape Corp., and Lauren Higgins (Managing Director of Client Success) from the EX Program by Truth Initiative. In today's labor market, HR leaders are delicately balancing the need for a differentiated benefit offering to attract talent—and all done with a fixed budget. In this special episode of the HR Works Podcast, done in collaboration with the EX Program by Truth Initiative, we speak with two members of the Health & Wellbeing team at Shape Corp., a Michigan-based tier-one automotive supplier, and find out which incentives and rewards they are using to attract talent, retain their current workforce, and improve employee health. We then spend some time with the EX Program's Managing Director of Client Success, Lauren Higgins, to learn about the latest changes in benefit offerings to support tobacco addiction and how HR leaders can identify when they need to make room for tobacco cessation programs within their benefits budgets.

Vaping rates among teenagers are at an all-time high. This week, Amy Taylor of  the Truth Initiative (www.truthinitiative.org) joins The Compass to discuss vaping's impact on mental health, how much is still unknown about vaping, and how to speak with your children without a finger waving approach.

Vaping rates among teenagers are at an all-time high. This week, Amy Taylor of the Truth Initiative (www.truthinitiative.org) joins The Compass to discuss vaping's impact on mental health, how much is still unknown about vaping, and how to speak with your children without a finger waving approach.

[Explicit Content] Support the David Needs Wheels Go Fund Me. Senate Republicans block the domestic terrorism bill. The tragedy in Uvalde, Texas. Hero of the Day: Beto O'Rourke. The anti-gun campaign that doesn't require Congress. The Truth Initiative's anti-smoking campaign. The Republican lies about how to solve gun violence. There were security guards and police at Robb Elementary. Republicans routinely cut mental health funding. Ted Cruz vs SkyNews. The new "thoughts and prayers." Trump loses appeal in the Letitia James lawsuit. Trump wanted Mike Pence to be hanged. With Spicy Jody Hamilton, David 'TRex' Fergsuson, music by David Newbould, Richard Turgeon, and more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vapes and Methadone: An All-Round Harm Reduction Storyhttps://filtermag.org/vapes-methadone-harm-reduction/Young people join Truth Initiative® to demand action on youth vaping nicotine as mental health issuehttps://www.prnewswire.com/.../young-people-join-truth...The best way to dispose of vape products on “National Drug Take Back Day”https://www.fingerlakes1.com/.../the-best-way-to-dispose.../China issues draft rules to control e-cigarette productionhttps://www.reuters.com/.../china-says-it-plans-strictly.../Why is the tobacco industry comparing vaping to HIV treatment?https://mg.co.za/.../2022-04-25-watch-why-is-the-tobacco.../How Colorado's flavored nicotine ban debate raises questions about racial justice and where the state gets moneyhttps://www.cpr.org/.../23/colorado-flavored-nicotine-ban/Join us tonight at 10pm Eastern on Facebook, YouTube, Twitter and Twitch

We will be live at our normal time 10pm Eastern on Facebook, YouTube, Twitter and Twitch. Really, not foolin'.Follow up on the Atlanta teen being tazed for #vaping.https://www.wsbtv.com/.../HWYJDTOV4ZA3HC27MIEQJLV2EE/...ACSH asks a very good question.https://www.acsh.org/.../vaping-encourages-smoking...Truth Initiative is insane.https://www.morningbrew.com/.../truth-initiative-takes-on...Moscato and benzo Mom spouts off about vaping.https://www.scarymommy.com/.../vaping-ecigarette-teens...Don't kill your partner over a #vape pod.https://lawandcrime.com/.../utah-man-murdered.../...https://www.geo.tv/.../408928-man-kills-girlfriend-after...Charlie;s tweetshttps://twitter.com/Chaunce.../status/1509214477115346948...https://twitter.com/Chaunce.../status/1509199585348042754...When a headline uses tragedy to push an agenda.https://www.palmbeachpost.com/.../suv-killed.../7232246001/The best way to change kids behavior is to let them off.https://www.greenevillesun.com/.../article_8a5eca8f-1c19...

Mental Health Monday: Grief can come from any type of loss, and it all hurts the same... especially in not knowing when or how to pick up, heal and move forward (at 12:38) --- A new study from the Truth Initiative finds a direct connection between vaping and mental health issues among teens... so why are they still doing it? (at 21:53) --- May is National Pet Month, so why not take your furry family members on their very own shopping spree during Amazon's first-ever Pet Day event (at 38:38)

https://truthinitiative.org/ (Truth Initiative) is America's largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. In this roundtable with Truth Initiative, we discuss the prevalence of teen nicotine use, what happens when adolescents use nicotine (biologically, mentally, socially, etc), smoking cigarettes vs. vaping, the average age of onset, the mental health implications of vaping, This is Quitting as a resource (what it is, why it works, what to expect, etc), other resources that can be helpful on your quitting journey, and Megan + Jake's advice for teens currently trying to quit. ABOUT MEGAN: As the managing director of products for the Innovations center at Truth Initiative, Megan Jacobs brings an empathic, user-centered approach to product design that is key to the successful quit-smoking and vaping programs used by hundreds of thousands of people looking to break free from addiction. ABOUT JAKE: Jake Warn is a 21-year-old college student who's passionate about telling his story about the effects of vaping nicotine and the impact that it had on his mental health. Jake was also recently awarded the truth IMPACT Scholarship honoring the actions he has taken to address youth tobacco, e-cigarette, and nicotine use in his community, and to support youth mental health. MENTIONED + https://www.shepersistedpodcast.com/podcast-episodes/ep80 (Ep. 80 Solo Ep.) + https://www.shepersistedpodcast.com/podcast-episodes/ep75 (Ep. 75 Dr. Faber) + Teens and young adults can join https://truthinitiative.org/thisisquitting (This is Quitting) for free by texting DITCHVAPE to 88709 + https://www.thetruth.com/info/truth-x-breathwrk (Breathwrk) (This is Quitting users get 6 months free!!) + https://www.crisistextline.org/ (Crisis Text Line) + https://www.becomeanex.org/ (Become an Ex) + https://www.thetruth.com/breathofstressair (Breath of Stress Air) + https://www.thetruth.com/take-action/campaign/2022-mental-health-campaign (Moment of Action 2022) SHOP GUEST RECOMMENDATIONS: https://amzn.to/3A69GOC (https://amzn.to/3A69GOC) EPISODE SPONSORS

In this special episode of the HR Works Podcast, done in collaboration with EX Program by Truth Initiative, we take a closer look at the critical interplay between mental health and tobacco addiction, as tobacco use has increased—while quit attempts have declined during the pandemic. Juliet Vestal (VP of Corporate Benefits at B. Braun Medical) shares what has worked at manufacturing sites across the U.S. to successfully address both mental health and tobacco addiction. Plus, Dr. Jessie Saul (Director of Strategic Insights with EX Program by Truth Initiative) shares insights on the surprising impact that quitting tobacco can have on mental health outcomes and how organizations can support employees looking to live healthier in 2022.

Podcast topics:- Asche talks about his career move from CMO at anti-tobacco advocacy group The Truth Initiative to the president of climate-focused nonprofit Potential Energy; the similarities and differences in advocacy targeting the big tobacco and big oil industries; how to communicate complex or controversial advocacy ideas to a broad audience and more.- Looking at Edelman's 2021 results, which saw revenue at world's largest PR firm jump 15.4%, moving closer to the $1 billion mark; And results from Omnicom's 2021 PR holdings, which reported an increase of 6.3% for the full year to $1.39 billion.- The details of 360PR+'s first acquisition, lifestyle agency CRC. - On everything Super Bowl LVI, with some social media marketing insight from Twitter Next's Ryan Oliver. - Recapping the latest developments in the Spotify-Joe Rogan controversy, from COVID-19 misinformation to Rogan's repeated use of racial slurs and Spotify CEO Daniel Ek's statement. - On PRWeek's Pets in PR, which launched this week, and puts the spotlight on PR pro's furry, scaly and feathered friends helping them through pandemic life.

In today's episode, I'm excited to introduce Todd Nilson, President of Clocktower Advisers. He's been working in online communities and digital workspaces for most of his professional career with his earliest experience facilitating discussion in forums for multi-player games. Since then he's worked with dozens of companies helping them devise a successful strategy for the online communities they want to build. He helps clients focus on the alignment of community and business goals by helping leaders understand the factors that have the biggest influence on building a successful online platform. Todd's led transformational community collaborative technology projects for brands such as Activision, Facebook, Truth Initiative, and many more. You can check out his free resources on his website. Show notes:5:03: Todd starts by giving a background on his various careers, with a commonality of making connections with people and building communities.13:03: Discussing the value of making connections, Todd says a key is being unafraid put himself out there to connect and reconnect with people. Part of it is also connecting other people outside of yourself and seeing ideas take fire. 20:45: “You have that moment where people catch fire with an idea, and that for me is the joy of doing this kind of work. Because when it happens, you're on the top of the world.”23:52: Deb and Todd discuss balancing community and consulting work. He steps into his own community when needed but generally doesn't do day-to-day tasks because of being project-based.30:14: Todd touches on a key to prioritization: you can't do everything at once. Also, that the downside of automation removes some of the key personal connections.31:31: “We can't master every channel at once. We can't do everything at once. Go deep on one thing. Get really good at one thing and then expand from there.”43:57: Todd closes with the biggest lesson learned to help his career, that the more you connect to inner desires and beliefs, the better starting point of designing a community to get off the ground.Want to start your own podcast?Buzzsprout gets your show listed on every major podcast platform. You'll get a great-looking podcast website, audio players that you can drop into other websites, detailed analytics to see how people are listening, tools to promote your episodes, and more. Sign up here!Learn more about Find Calm Here Deb Schell is the founder of Find Calm Here LLC, an online consulting agency supporting entrepreneurs, founders, creators, and speakers as they build, launch, and grow a paid online membership.As a community strategist, Deb helps clients find calm in the community-building process through the CALM Method of Clarity, Awareness, Learning, and Motion so that they can lead with energy, confidence, and purpose. She brings together entrepreneurs who feel overwhelmed with building, launching, and growing their paid online membership and offers strategies that can be used on any online platform by offering a great member experience by helping others transform.  Join Us!

This is "The Leading Voices in Food" podcast but today we're speaking with a leading voice in tobacco control. "How come," you might ask, "why?" So I believe for many years that the parallels between the tobacco industry and food industry practices are nothing short of stunning, and that our field would do very well to learn lessons learned from the pioneers in the tobacco wars. Our guest today is Dr. Kenneth Warner, Distinguished Emeritus Professor and former Dean of the School of Public Health at the University of Michigan. Ken's research focuses on the economic and policy aspects of tobacco and health. Interview Summary   So Ken, you and I have a long history, and I thought it might be instructive to mention just a little bit of it because you really helped shape some of the ways I think about addressing food policy. So I first became familiar with your work long before I met you in person, when I was teaching classes at Yale. I was assigning papers you wrote on tobacco control and I was especially interested in work that you'd done on tobacco taxes. It really gave me the idea of pushing ahead with food-related taxes. Then finally I got a chance to meet you in person at a meeting that was hosted by the first President George Bush in Kennebunkport, Maine, on cancer control. You and I got to talking about similarities between the tobacco industry behavior and the way the food industry was behaving. We were both struck by the similarities. That led us to write a paper together that was published in 2009 in "The Milbank Quarterly." And I have to say, of all the papers I've published over my career, this was one of my favorites because I really enjoyed working with you. I learned a ton from it, and it really, I thought, made some very important points. And I'd just like to mention the title of that paper because it pretty much summarizes what it found. So the title was, "The Perils of Ignoring History: Big Tobacco Played Dirty and Millions Died. How Similar Is Big Food?" In my mind, the playbooks are still very similar, and that's why it's really interesting to talk to you today, get a little sense of what's happening more recently, and importantly, think about what lessons are learned from tobacco control. I wanted to bring up one thing from that paper that I always found fascinating, which was the discussion about something called "The Frank Statement to Cigarette Smokers." Could you describe what that was and what role you think it played in history?   Sure. Just to give you some context for it, the first two major papers that implicated smoking in lung cancer were published in major medical journals in 1950. In December of 1952 there was an article in the "Reader's Digest," which incidentally was the only major magazine that did not accept cigarette advertising, that was entitled, "Cancer by the Carton." And this was the American public's first real exposure to the risks associated with smoking, and it led to a two-year decline in cigarette smoking, a very sharp decline, something that was unprecedented in the history of the cigarette. Following that there was some research published on mice and cancer. And needless to say, the tobacco industry was getting pretty nervous about this. So the executives of all the major tobacco firms met in New York City in December of 1953, and they collaborated on what became a public relations strategy, which drove their behavior for many years thereafter. The first thing they did was to publish "A Frank Statement to Cigarette Smokers" in January of 1954. This "Frank Statement" was published in over 400 magazines and newspapers, and it reached an estimated audience of some 80 million Americans, which would be a very good percentage of all Americans in those years. And they talked about the fact that there was this evidence out there, but they said, "We feel it is in the public interest," this is a quote, "to call attention to the fact that eminent doctors and research scientists have publicly questioned the claimed significance of this research." Then they went on to say, and I quote again, "We accept an interest in people's health as a basic responsibility, paramount to every other consideration in our business. We believe the products we make are not injurious to health and," and this is the kicker, "we always have and always will cooperate closely with those whose task it is to safeguard the public health," end quote. They went on to say that they would support research on smoking and health, and, of course, that they would always be the good guys in this story. This was designed as part of a strategy to obfuscate, to deceive the public, basically, to lie about what they already knew about the health hazards associated with smoking. And it was essentially a first very public step in a campaign that, one could argue, in many ways has persisted ever since, although, obviously, now the tobacco companies admit that they're killing their customers and they admit that smoking causes cancer and heart disease and lung disease and so on. But that was kind of the beginning of the strategy that drove their behavior for decades.   You know, that was one of the issues we raised in our paper. How similar were the big food companies in talking about concern for the health of their customers, planting doubt with the science, pledging to make changes that were in the interest of public health, agreeing to collaborate with public health officials? All those things played out in the food arena as well. And that's just one of many places where the food industry behave very, very similar to what the tobacco industry has done. But boy, is it interesting to hear that particular anecdote and to learn of the cynical behavior of the industry. So fast forward from there, and you think about the tobacco industry executives testifying before Congress that nicotine wasn't addictive, and you have that same process playing out many years later. These similarities are really remarkable.   So let's talk about your work and some of the issues that I think apply to the food area, and let's talk about taxes at the beginning. So I worked for years on the issue of soda taxes, and these taxes now exist in more than 50 countries around the world and in a number of major cities in the US, including San Francisco, Philadelphia, Seattle, and Oakland. And these taxes have been shown to have really positive effects, and they seem to be growing around the world. And I'd like to understand what you see as the overall findings from the work on tobacco taxes. But before we do that, you have a very interesting story to tell about how the tobacco control community responded when you first began speaking about taxes. It turns out to be taxes on tobacco have had whopping effects. But what was the initial reaction to people in that field?   Yeah, it is kind of an interesting story. So around 1980, when I first started writing and talking about tobacco taxation as a method of reducing smoking, I used to have public health audiences booing me. If they had rotten tomatoes with them, they would have been throwing them.   You know, Ken, it's hard to imagine because now these taxes are completely routine and accepted.   Yes, they're not only routine and accepted, they are a first principle of tobacco control. They are enshrined in the World Health Organization's Framework Convention on Tobacco Control. So they really are kind of the first thing we turn to because we know that they work. We know that they reduce smoking.   But let me give you a story about how I learned that this is not only a phenomenon with people smoking. It's a phenomenon with people using all other drugs, and it turns out it's a trans-species law, the Law of Demand. And that law says, basically, that if you increase price, the demand for the commodity will decrease. Well, in the beginning, the public health audiences believed two things. They believed that smokers were so addicted that they would not be affected by price, so it was ridiculous to even think about it. And they said, you have to have intrinsic motivators to get people to quit smoking. They have to care about their kids. They want to see their kids grow up, their spouses, and so on, and not extrinsic forces like a tax. So those were their two objections. So the story that I think is really kind of fun. I was on a plane flying to a small conference in Kansas City. This is sometime in the early '80s. And I happened to be seated next to Jack Henningfield, who is probably the preeminent psychopharmacologist dealing with nicotine, maybe in the world. And we were talking about price response, the fact that cigarette taxes work. And he said, "You know, I've got something I want to show you here." And he pulled out some what are called response cost curves from the psychology literature. And this is where you take a laboratory animal, in this instance addicted to narcotics or other addictive substances, and you give them a challenge to get their drugs. So first, I should note that these animals are so addicted that if they're given the choice between food and their drug, they will choose their drug, and they will in fact end up dying because they place a preference for the drug over food. But it turns out that when you increase the price of the drug to them, they decrease the amount that they consume. So what do I mean by that? If they have to push a lever, a bar, a certain number of times to get a dose of their drug, and you raise the number of bar pushes per dose, they will dose themselves with fewer doses. I took a look at these curves, and basically, a response cost curve for these lab animals is essentially a demand curve as we economists see it. And I calculated the price elasticity of demand, which is our standard measure of the responsiveness to price. And it turns out that addicted laboratory rats have essentially the same price elasticity of demand, the same price responsiveness that human beings do to cigarettes.   That's an absolutely fascinating story. And, you know, I know Jack, and have admired his work, as you have, and it's amazing to think about that conversation on a plane, and what sort of scientific work it led to, and how that, in turn, found its way into policies that exist around the world. So tell us then about tobacco taxes, and how high do they have to be in order to affect consumption in an appreciable way, and have they worked in reducing tobacco use, and what's your overall take on that?   So we have, quite literally, hundreds of studies in countries around the world, and we know a lot but we don't know everything. So we don't know, for example, if there's a particular price above which, you know, nobody will use the product. We don't have even really good data suggesting of, you know, what's the minimum increase in price that you have to have to have a noticeable impact. Overall, the literature suggests that if you increase the price of cigarettes by 10%, you will decrease the quantity demanded by 3 to 4%. Now, what this means is that roughly half of that decreased demand reflects decreases in the number of cigarettes that continuing smokers use, while the other half represents decreases in smoking, people quitting or kids not starting. So the demand is what we call price inelastic. The price change itself is larger, proportionately, than the decrease in consumption. But that decrease in consumption is still substantial and it's enough to have a large impact.   Now, cigarette prices vary all over the world, and cigarette prices vary primarily because of taxation differences. So if you go to the Scandinavian countries, you'll find that a pack of cigarettes will run $15 or more. If you go to Australia, you're looking at $30 or more a pack. In the US, currently, we're looking at an average price in the range of about 7 to $8. In some jurisdictions, like New York City, it's $10 or more. But the prices in the US are actually relatively low among the more developed nations in the world. Any tax increase will have an impact but obviously the larger tax increases will have larger impacts. And there's some good and bad news in tobacco taxation, particularly in a country like ours, and this is, again, true for most of the developed world. Smoking is now concentrated in marginalized populations. I'm talking about low socioeconomic groups, the LGBTQ community, and racial minorities, in particular. If you think of this as an economic phenomenon, when you raise the price on cigarettes, you're going to hit the worst-off economically segments of the population hard. That's the bad news. The good news is that those people, precisely because they are poor, tend to be much more price responsive than high-income smokers, and more of them will quit. So we have this problem that the tax is regressive, it imposes a larger burden on the poor, but the health effect is progressive. It will reduce the gap between the rich and poor in terms of smoking rates. And of great importance, there's an enormous gap between the rich and poor in this country in life expectancy, and as much as half of that may be differences in smoking rates.   Ken, there's a hundred follow-up questions I could ask, and I find this discussion absolutely fascinating. One thing that came into my mind was that some years ago I looked at the relationship of taxes, state by state in the US, and rates of disease like lung cancer and heart disease. And there was plenty of data because there was a huge range in tobacco taxes. Places like New York and Rhode Island had very high taxes, and the tobacco Southern states, like North Carolina, had very low taxes. But what's the sort of recent take on that, and the relationship between taxes and actual disease?   Well, it's still true. And there are, in fact, what you suggest, the southeastern block of tobacco states have unusually low rates of taxation. And I haven't seen any recent data but one presumes that they are suffering more from smoking-related diseases because their smoking rates are higher. I mean, that has to be true. So I don't know that we have any particularly good data recently, but there have been studies that clearly relate tobacco or cigarette prices to health outcomes associated with smoking.   I'm assuming US scientists have played a prominent role in producing the literature showing the negative health consequences of using cigarettes, and yet you said the United States has relatively low taxes compared to other developed countries. Why, do you think?   I think we're going to get into a very philosophical discussion about the US right here. It has to do with individual responsibility. We know for sure that the initial reason the taxes were so low was that the tobacco block was so influential in the Senate, particularly in the days when Jesse Helms, the senator from North Carolina, was in the Senate. He was the most feared senator by the other senators, and if you wanted to get anything done for your cause, you had to go along with his cause, which was keeping cigarette prices low and doing everything they could to support smoking. So there's clearly been a built-in bias in the Senate, and basically in the Congress as a whole, against tobacco policy. You see a huge variation from state to state in tobacco policies, and it's reflective of basically their political leanings in general.   You brought up this issue of personal responsibility, and boy, does that apply in the food area. You know, the food companies are saying: if you have one sugar beverage every once in a while, it's not going to be harmful. And it's not use of the products but it is overuse of the products. Thereby saying, it's not corporate responsibility we're talking about here, it's personal responsibility. That same argument was made by the tobacco industry, wasn't it?   It was. They would be less inclined to do that today, for a couple of reasons. One is that we know that even low levels of smoking are harmful and indeed cause many of the diseases that we were referring to earlier. And I think all the companies have now admitted publicly that smoking does cause all of these diseases that we've long known it causes. And all of them are claiming that they would like to move away from a society with smoking to one that has alternative products that would give people choices and ways to get their nicotine without exposing themselves to so much risk. I mean, we have to remember, the fact that cigarettes kill their consumers is a real drawback as far as the industry is concerned because they're losing a lot of their consumers, you know, 10, 20 years before they normally would, and they have to deal with all these lawsuits. So it's unfortunate for them. Having said that, cigarettes are the goose that lays the golden egg. They cost very little to manufacture. The industry is sufficiently oligopolistic that the profits are enormous, and their profitability has continued even while smoking has dropped rather precipitously ever since the mid-1960s.   Is that because the markets outside the US have been growing?   They certainly have helped. Although now, and this is only true within the last few years, the aggregate cigarette sales in the world are declining. They've actually started dropping. So we were seeing a relatively stable situation as smoking decreased in the developed world and was rising in the developing world. The only place now where we're seeing increases in smoking are areas in Africa, which, by the way, is the one place in the world where we might be able to forego the tobacco epidemic because smoking rates are still quite low in most of the countries, not all of them, and also parts of the Middle East. But elsewhere we've been seeing smoking declining all over the world. That doesn't mean the profits have to drop because one thing that the companies can do, is, they can raise their prices. Now, if prices go up because of taxes that hurts the companies. But if they raise their own prices because demand is inelastic, what that means is that the percentage increase in the price is larger than the percentage decline in the demand for cigarettes. So they're actually adding to their profitability by doing that. They've always played this very interesting game for years of keeping price below what we would think to be the profit-maximizing price. And I think the reason for that has to do with addiction because they know that they have to have what are called replacement smokers, kids coming in to take the place of the smokers who are dying or quitting. And for years, I think, they kept their prices down because they didn't want to discourage young people from smoking. Now, I think they see the writing on the wall. Smoking is declining very rapidly. Smoking prevalence, which was 45% in the mid, early-1960s, is now a little over 12% in the US, and I think they're raising their prices with the understanding that they want to take as much advantage of the opportunity with the addicted smokers, the adults, as they possibly can, even though smoking among kids is becoming vanishingly small.   I think of so many parallels with the soda taxes that now exists in a number of places, and the companies have responded somewhat differently. And perhaps it's the level of addiction issue that kicks in here, and the need to have replacement customers. Maybe that's another key difference. But with the soda taxes, the companies have not increased prices beyond the level of the tax. You know, to delight of public health experts, the companies have tended to pass along the entire tax so the companies are not eating that difference in order to keep prices the same. Higher tax gets reflected in the ultimate price that they charge, but they're not increasing prices beyond that. Do you think it might be the addiction issue that's different here?   I don't know. I mean, that certainly could be an element of it. The other thing is that they're manufacturing other drinks that are being used in place of some of the sodas. So they've got waters, they've got juices. I mean, obviously these sugary juices are no better, but they do make other products. They make the diet drinks. And to the extent that they can find substitutes for those products within their own companies, it may be that they're content to allow people to make those substitutions.   Interesting comment. The results so far on the soda tax suggest that the most common substitution as people drink less soda, is water, which is of course better than a lot of the alternatives that people might be consuming, so that's a bit of really good news. Even though the companies do sell water, Coke and Pepsi have Aquafina and Dasani, for example, they face a basic problem. Number one is that these companies are the biggest sellers of sugary beverages but not bottled water. That happens to be Nestle. So if people migrate to bottled water, they're likely to migrate from the big companies, like Coke and Pepsi, to Nestle. Also, people tend not to be very brand-loyal to water. They tend to buy whatever is on sale or whatever they find available to them, and that creates a problem for these companies like Coke and Pepsi that do rely on brand loyalty for their marketing. So it's very interesting. And also, I wonder, based on the research on food and addiction, if the companies don't take a hit if people switch from full sugar beverages even to diet beverages that they might sell because there wouldn't be as much addictive potential, and therefore the customers wouldn't have to have as much just to keep the habit going. So it's really interesting to think this through.   That's certainly very plausible. The whole thing would also depend on the price elasticity of demand for sodas, and specifically for the brands that they're concerned about. If there is greater elasticity there than what we observe for cigarettes, then raising those prices aren't necessarily going to help them all that much.   You mentioned that the elasticity estimates for tobacco suggested that a 10% increase in price led to a 3 to 4% reduction in consumption, and the numbers are even more positive in the case of the sugar beverages, where if you get a 10%, 15% increase in price, you end up with 10, 15% reduction in consumption. So that's good news in the food arena.   That's good news but it also means that they can't do as easily what the tobacco industry can do, which is to raise their prices and expect to see profits rise. Because if they're losing as much in sales as they're gaining in price, it's no win.   So Ken, let's talk about product formulation because you mentioned that earlier, and this is a really interesting issue that, again, connects tobacco and food products. So you think about the tobacco companies mainly selling cigarettes, but now there's vaping, there's cigarettes with things like menthol and other flavors, or low-fat foods, or artificial sweeteners. The list of product reformulations in order to attract customers goes on and on and on. So I know a controversial topic in your field has been e-cigarettes. Can you explain what these are?   E-cigarettes have been around now for about a decade, let's say. Basically, they're devices that allow people to inhale nicotine and other substances, but the purpose is to give them their nicotine without combustion. And we know that the major problem associated with smoking is the products of combustion. There's 7,000 chemical compounds in cigarette smoke. 70 of them are known human carcinogens, causes of cancer in humans. Many of them are cardiotoxic. They cause lung disease and so on. The e-cigarettes have about two orders of magnitude fewer toxins in their emissions than do cigarettes. And it turns out that the amount of the comparable toxins, when they are in fact comparable, that you find in the e-cigarette emissions is much lower, usually a 10th to a 400th, of what you find in cigarette smoke.   So logically, and based on a fair body of evidence at this point, vaping, use of e-cigarettes to get nicotine, is substantially less dangerous than is cigarette smoking. However, the controversy here is incredible. This is the most divisive issue that I have witnessed in my 45 years of working in the tobacco control field. It has torn the field asunder. The mainstream of public health, and by that I'm including governmental agencies, the Campaign for Tobacco-Free Kids, the Truth Initiative, the American Cancer Society, heart and lung associations, all of mainstream public health is strongly opposed to e-cigarettes, and for one reason. They're concerned about kids' uptake of e-cigarettes, which has been substantial. It's been decreasing the last couple of years, but it has been substantial. And there are a number of things they're concerned about in that regard, and they're completely ignoring the fact that there's pretty good evidence that e-cigarettes are increasing smoking cessation for a subset of smokers. And a number of us on the science side of this, believe that the net effect of e-cigarettes is beneficial, that it's actually, possibly, a tool to add to the armamentarium of things like cigarette taxation, like smoke-free workplaces, like restrictions on advertising, and that it will help a group of inveterate smokers, those who either can't quit nicotine or don't want to, to move to a less dangerous alternative to smoking. I am not saying that e-cigarettes have no risk associated with them. They almost certainly do. But it is substantially lower.   Now, historically, this is divisive within the field in part because all of the earlier attempts at, quote-unquote, tobacco harm reduction have been produced by the major cigarette companies, and they've been fraudulent. So cigarette filters were manufactured and sold, starting in the 1950s, in response to the scare that I referred to earlier about cancer. And they were sold with a message that the filters block the dangerous stuff but let the flavor through. And people bought this. That decrease in smoking in the early 1950s reversed, smoking went up sharply, as sales of filtered cigarettes went up. By the way, the first successful filtered cigarette was Kent, and it used what it referred to as the miracle Micronite filter. Well, that miracle Micronite filter turns out to have been made of asbestos. And there are lawsuits continuing to the present day by workers in the factories that made the filter tips for Kent cigarettes, who themselves ended up with lung cancer or other diseases due to the asbestos. Then came low-tar and nicotine cigarettes, and we actually have ample evidence from the documents that had been revealed by lawsuits, that the industry knew that this was a public relations device. It was not a harm reduction device. And in fact, because people believed that low-tar and nicotine cigarettes were less dangerous, it's likely that it actually increased the toll of smoking because people who would have quit, switched to low-tar and nicotine cigarettes instead. So there's some pretty awful history here that makes people legitimately concerned about alternative products. A critical element of this story is that the alternative products, in this case, the e-cigarettes were introduced by non-cigarette, non-tobacco companies, and their goal was to replace smoking. Now the major companies are all making their own e-cigarettes as well because they have to do it from a defensive point of view, but basically they don't have any great interest in slowing up the sale of cigarettes. They want to benefit from that as long as they can.   So I should know the answer to this but I don't, but are e-cigarettes taxed? And wouldn't it be optimal to tax e-cigarettes but less than regular cigarettes so you discourage use of both but discourage the use of regular cigarettes more?   That is very insightful. Two colleagues and I actually published a paper saying that in 2015 in "The New England Journal of Medicine," that we should be taxing e-cigarettes modestly, the reason being that we want to discourage kids from using them, and kids are far more price-sensitive than our adults. Kids have a very elastic response to cigarette prices. Adults do not, and in particular, older adults have even lower price responsiveness. So yes, there should be some taxation of e-cigarettes to discourage youth use of it but that taxation should be dramatically lower than the taxation of cigarettes. Some states are now taxing e-cigarettes. Not all of them. The federal government is actually looking into a proposal to double the tax, the federal tax, on cigarettes, which would take it up to $2.01 a pack, and at the same time, to establish an equivalent tax, similar to the $2 tax, on all vaping products. This would be a disaster because it would definitely discourage kids from vaping, but it would also discourage adults from using e-cigarettes as an alternative to smoking, and the most addicted, the inveterate smokers, those are the ones that need these alternatives. So that's a bad policy proposal. A much better one would be to increase the cigarette tax by more than a dollar, raise it to 3 or $4 or something, and impose a modest tax on e-cigarettes. This would discourage people from smoking, both adults and kids, but especially kids. It would discourage kids from using e-cigarettes but it would create a price differential that would encourage the inveterate smokers to switch to e-cigarettes. Now, part of the problem, and this has gotten worse over time, is that the American public believes that e-cigarettes, that vaping, is as dangerous and even maybe more dangerous than cigarette smoking. Nothing could be further from the truth but so far the mainstream of public health has sold that message to the public, and the public, including smokers, believe it.   That's a fascinating story about how the public health field might be getting in its own way with this.   And maybe doing damage to public health.   So let's loop back a little bit to the behavior of the tobacco industry. So in 2017, the Phillip Morris Company funded and launched an organization called Foundation for a Smoke-Free World. So I think, hmm, a tobacco company saying they want less smoking, and one could view this with pretty high cynicism but what do you think about it?   I've always shared your sense of cynicism about it. There's an interesting anecdote related to this. The individual who negotiated the deal by which Phillip Morris offered $1 billion over a 12-year period to establish this foundation, that individual was the main actor in the World Health Organization during the development of the global treaty on tobacco control, the Framework Convention on Tobacco Control. He also became director of the organization and served in that capacity until just the other day. He has stepped down from being director. But let me give you a little context for it. Philip Morris International that needs to be distinguished from Altria and Philip Morris Domestic, but Philip Morris International sells the leading brand of what is known as heated tobacco products, HTPs. These are products that actually have tobacco in them. E-cigarettes have no tobacco in them but these products actually have tobacco in them. But instead of burning the tobacco, they heat it. They volatilize it, and the nicotine is inhaled. Like e-cigarettes, they appear to be substantially less dangerous than smoking, although it's not clear that they're as less dangerous as, than, e-cigarettes. But they're produced only by the major cigarette companies. Philip Morris is now selling these products successfully in many countries, many cities around the world. While they actually have the authorization to sell an older version of the product in the US, it's not very popular at this point. But in Japan, over the last four years there's been a drop in cigarettes sold of about a third at the same time that there's been this great increase in the use of these heated tobacco products manufactured by Philip Morris International and by Japan Tobacco. They have a product called Ploom. Philip Morris' product is called IQOS, I-Q-O-S, which, I was told, originally stood for I Quit Ordinary Smoking. So they are the leader of the theme song that the industry is singing these days about how they want a smoke-free world and they want to move toward one. But the only way they're ever going to do that, willingly, is if they can sell other products like these heated tobacco products and make large sums of money on them. Philip Morris has a good start at that. They claim that about a third of their revenue now is coming from IQOS, this heated tobacco product.   So whether that foundation ultimately has beneficial effects or not, forget corporate beneficial effects but on the public good, would pretty much depend on who's choosing to use these e-cigarettes, I'm imagining. That if it's people switching from normal cigarettes to them, or using them instead of normal cigarettes, it's one thing. But if they're recruiting new people who otherwise wouldn't smoke, then it would be a bad thing. So how do you think that'll all play out?   That's actually a critically important question, Kelly. And one of the great concerns that the opposition to e-cigarettes has, is that they're addicting lots of kids to nicotine, and that many of them will go on to smoke, and that that will reverse the progress that we made on smoking. Now, it turns out that there is no evidence to support the latter contention. And in fact, there's evidence to the contrary. I think it's entirely possible that some kids who would not have touched a cigarette otherwise are vaping and then trying cigarettes in the future. Whether they become regular smokers, remains to be seen. But I think there certainly are some kids like that. But what we do know is that the rate of smoking among kids, what we call current smoking, and smoking among kids means that they've had at least one puff on a cigarette in the last 30 days, that number has plummeted over the last quarter century, and, and this is the interesting thing, it has gone down at its fastest rate precisely during the period in which vaping has been popular among kids.   So one theory is that vaping is displacing smoking to some extent. That kids who would've smoked are vaping instead. It's a very complicated area and we don't know the answer. Among adults who vape, and they are relatively few in number except for very young adults, we observe mostly dual use, but the question is how much of this is a transition to vaping only, and then, maybe, a transition to nothing after that. In the UK, where vaping has been advertised by the health organizations as a way to quit smoking, and they have encouraged its use, and they use it in their smoking cessation clinics, and you'll even find it in hospitals, in the UK we have seen that more than half of the people who have quit smoking by using e-cigarettes have also quit vaping. So it is no longer the case in the UK that a majority of the people who vape are also currently smoking.   In the US, the data have been moving in that direction but it's still a majority who are dual users rather than vaping only. But we have evidence of four or five completely different kinds of studies, commercial data, other products in other countries, that all lead to the conclusion that vaping is already increasing the rate of smoking cessation in the US and in the UK by probably 10 to 15%. That's a hard thing to see in the data but it is something that, if you dig into the data, you will see it, and as I say, we see it all over the place. Let me give you one example of the tobacco harm reduction story that's fabulous. 40 to 50 years ago, large numbers of Swedish males started using a smokeless tobacco product called snus, S-N-U-S. It's a relatively low nitrosamine product, nitrosamine being a carcinogenic element, and they substituted it for cigarettes largely because cigarette taxes were going way up and there weren't any significant taxes on snus. So what you observe today, some three, four decades or more later, is that Swedish males have the lowest male smoking rate of any country in Europe, and maybe in the world. They do not have a low tobacco use rate. Their tobacco use rate is pretty typical but it consists mostly of snus. And they also have by far the lowest rate of tobacco-related diseases, like lung cancer, of men in all of the European Union countries, and the second lowest is typically a rate twice or more that of what you see in the Swedish males. Swedish females, who did not quit smoking in large numbers and did not take up snus until fairly recently, have rates of lung cancer and other diseases that are average or above-average for the European Union. So that's a great example of tobacco harm reduction in action, and it's one that's been around now, as I say, for decades.   Ken, this is a remarkable history and you're just bringing it alive beautifully. But let me ask you one final question. So given that you've been working in this field for more than four decades now, and have really been a pioneer, a leader, a warrior, and a hero, all those things could be applied to you and your work, if I asked you to sum up what's been learned from all these decades of work on tobacco, what would you say?   There are a lot of lesson. Certainly, we have learned specific kinds of interventions that really matter. You and I spoke about tax at some length. That's the preeminent one. Smoke-free workplaces, including smoke-free restaurants and bars, have not only themselves had a direct impact on health but have also set the tone for a more smoke-free society. So we have seen quite dramatic changes. I mentioned we're going from a 45% rate of smoking for the nation as a whole down to a little over 12%. That, however, has taken us six to seven decades. So it's kind of a good news, bad news story. It's a very complicated area. Tobacco control was ranked by CDC as one of the 10 most important public health measures of the 20th century, and also the first decade of the 21st century. And I think that's completely legitimate, and it is something about which all of us who care about public health can feel very proud about. The problem still remains. It is an enormous problem, as you alluded earlier, in many parts of the developing world, the low- and middle-income countries, and it's a growing problem in some of those countries, and it's just not going to disappear real fast. The lesson that I've taken most recently has been a discouraging one, and that's how divisive our field has become. We really have a chasm between the people who are opposed to tobacco harm reduction and those who are supportive of it. They're good people on both sides, they believe what they're saying, but they can't talk to each other civilly at this point. I hope that that will not become the case for those of you who are fighting the good fight in dealing with unhealthy foods.   Bio   Kenneth E. Warner is the Avedis Donabedian Distinguished University Professor Emeritus of Public Health and Dean Emeritus at the University of Michigan School of Public Health. A member of the faculty from 1972-2017, he served as Dean from 2005-2010. Presented in over 275 professional publications, Dr. Warner's research has focused on economic and policy aspects of tobacco and health. Dr. Warner served as the World Bank's representative to negotiations on the Framework Convention on Tobacco Control, WHO's first global health treaty. He also served as the Senior Scientific Editor of the 25th anniversary Surgeon General's report on smoking and health. From 2004-2005 he was President of the Society for Research on Nicotine and Tobacco (SRNT). He currently serves on the FDA's Tobacco Products Scientific Advisory Committee. In 1996 Dr. Warner was elected to the National Academy of Medicine. He is a recipient of the Surgeon General's Medallion, the Luther Terry Award for Exemplary Achievement in Tobacco Control, and the Doll-Wynder Award from SRNT. Dr. Warner earned his AB from Dartmouth College and MPhil and PhD in economics from Yale University.  

Ritney Castine joins me today to talk kids, tobacco, and flavors, and also about the time he had to lobby a smoking Senator and future President! He is the former Managing Director of Community and Youth Engagement at Truth Initiative, a Washington, DC-based public health organization and also the former Director of Youth Advocacy at the Campaign for Tobacco-Free Kids. He currently works with Center for Black Health and Equity, and is a fellow podcaster as a cohost of the Black Body Health podcast. He is the youth pastor at Trinity Church in Gonzales, LA, and we dive into what we can do as parents, communities, and churches to help break free of tobacco. To Do: 1- Advocate for flavor bans and menthol bans in your community. Often these can be done at the county level. I have advocated for this in my own county, and a neighboring county recently passed a flavor ban. Remember, Big Tobacco may show up in insidious ways to fight back, but don't be intimidated. 2- Contact your members of Congress to continue to pressure the FDA to move forward with regulating mentholated tobacco and vape products. Learn more at Centerforblackhealth.org for more on the importance of a menthol ban and important history, or check out the Black Body Health podcast- episodes 4, 10 and 17 to learn more. 3- Talk to your kids about how flavored tobacco and vape products are designed to hook them. Learn more about how to have these conversations at Flavorshookkids.org. Maybe your kid would like to be a youth ambassador against tobacco in their peers. 4- Consider a donation to Campaign for Tobacco Free Kids or the Center for Black Health and Equity, who have been working to help keep kids and communities free of addiction. 5- If you are part of a faith community, consider engaging in a No Menthol Sunday next May to educate about tobacco's toll on the sanctity of life and how Big Tobacco preys on many of the most vulnerable. ----------------------------------------------------------------------------------------- Visit blog post for more information, or go to airhealthourhealth.org. Follow and comment on Facebook page and Instagram. Record a question or comment on the Anchor podcast site or send an e-mail via the website. --- Send in a voice message: https://anchor.fm/airhealthourhealth/message

Recorded Live on 9/18/21 This Week's Blog: https://casaa.org/casaa-issues-call-to-action-for-abhorrent-tax-on-vapers-new-cochrane-review-and-more-tobacco-harm-reduction-news/ YouTube Live Replay: https://youtu.be/NDWKemKsr_w FaceBook Live Replay: https://fb.watch/87w7i_yIVQ/ Twitter Live Replay: https://twitter.com/CASAAmedia/status/1439325908712574976?s=20 Join CASAA: casaa.org/get-involved/join/​ CASAA State Pages: casaa.org/get-involved/state-...​ Donate: casaa.org/get-involved/donate/​ Shop: casaa.threadless.com/collections​ Music: Fight On Your Side by Crowander freemusicarchive.org/music/cr...

In this episode, GALE's Michael Fanuele and Truth Initiative's Eric Asche get to the heart of creativity, marketing to youth, social good — and the ways they can co-exist. 

Reporter: Andrea Gil, Youth Leadership Institute, San Mateo County Tobacco Education Interviewees:Monica Pahulu, Taulama for Tongans, Tobacco Education Coalition Aniya Majors, Grambling State University, Ambassador at The Truth Initiative, Bay Area community Health Advisory Credit to news source taken from News4JAX

I had to complain about the Truth Initiative because they're advertising on one of the podcasts I listen to. So that's what this week is about.

It is estimated that roughly 40 percent of Americans in the mid-1960s smoked cigarettes. Tobacco use saw a steep decline in popularity when the U.S. surgeon general issued a report that famously concluded that smoking was a probable cause for lung cancer.Today, most people understand that smoking is harmful to their health. Over the last decade, however, vaping has emerged as an alternative nicotine product that could pose significant health risks for younger people — especially in the era of COVID-19.In this episode, Daniel Fitzgerald of the American Lung Association shares the compelling reasons adults and adolescents should be cautious about vaping. He describes the public health challenges regarding vaping and discusses the cycle of addiction that could linger with users for years.Fitzgerald, who started as a youth advocate, also gives a personal story that highlights the far-reaching consequences of using nicotine at an early age. A spokesperson for the TRUTH Initiative, Fitzgerald has contributed to Rhode Island's efforts to reduce the impact of tobacco.Tune in for another exciting episode that explores an emerging public health concern. You'll hear Dr. Jim McDonald and Dr. Philip Chan raise important questions that parents and teens may be wondering.********************************************************************For free, confidential, and personalized resources to help teens ages 13-17 quit smoking or vaping nicotine, please visit mylifemyquit.com. Teens and adults may also call the free Rhode Island Nicotine Helpline at 1-800-QUIT-NOW (1-800-784-8669) to get customized quit coaching sessions by phone at times convenient to them (day or night) and more free resources to help them quit for good. 

Co-Hosts: • Phil Feigen, Polsinelli D.C. Office Managing Partner • Erica Beacom, Polsinelli Shareholder • Noam Fischman, Polsinelli Shareholder • Tamara Jack, President, ACC National Capitol Region and Senior Vice President, Chief Legal Officer, Corporate Secretary and CFO, LMI Guests: • Angela Ciccolo, Chief Legal Officer & Secretary, Special Olympics International • Robert Falk, General Counsel, Truth Initiative • Ilona Levine, General Counsel, Internet Society • Javier Rodriguez, Chief Legal Officer, Indivior PLC Listen to In-House Influence podcasts on iTunes, Podomatic and Spotify.

Welcome back to Tuesday Bro NEWSDAY. New name, new hosts, same reliable news and commentary. Every Tuesday for a dangle-clack-free hour and a half, Danielle and I will be discussing the topics of the day. As well as current breaking news from the world of vaping, nicotine and tobacco harm reduction. Let's get educated and fight the good fight together! Today's topics include, ELECTION DAY!! Vote your hopes everyone!! were going to go over where the current candidates stand on the issue of vaping and harm reduction. We're going to dig into the new Cochrane Study that was done recently, which is a REALLY BIG DEAL. If we have time were also doing to discuss the Truth Initiative's latest campaign of nonsense. My Twitter - https://twitter.com/GrimmGreen Danielle's Twitter - https://twitter.com/RubrDuckyUrThe1

A few years ago e-cigarettes were touted as a safer alternative to cigarettes. But it soon became apparent that was a questionable claim, particularly as child-friendly flavors and attractive vaping devices were enticing kids and young adults to try them. Recent evidence highlights the effects of nicotine on developing brains (i.e., the earlier kids start, the higher the risk), as well as the risk of life-threatening lung disease tied to toxic chemicals being heated (EVALI). In a 2019 outbreak, mostly among 18 - 24-year-olds vaping marijuana, 94% were hospitalized, half in the ICU.) But what parents say and do makes a significant difference in young people’s choices, as today’s guests know well. Dr. Kate Gliske is a research and prevention scientist with the Butler Center for Research, Hazelden Betty Ford Foundation and LeeAnn Mortensen is an Outreach Representative at HBFF, specializing in teens and vaping. In this episode of Mom Enough, Kate and LeeAnn discuss not only risks of vaping, but signs of use, reasons kids vape, effective steps parents can take to prevent vaping and resources to help teens stop. Don’t miss the research-based information and practical tips these guests provide! (Thanks to Mom Enough’s supporting partner, Hazelden Betty Ford Foundation, for providing these excellent guests.)   WHAT ARE YOUR GREATEST CONCERNS ABOUT VAPING? What did you learn in this podcast about the known risks of vaping in young people? What do your kids know about the risks and the ways manufacturers of e-cigarettes have tried to hook young people on these products? Check out the resources recommended by today’s guests and consider having your kids explore them with you.   WANT TO LEARN MORE ABOUT VAPING, SUBSTANCE USE AND ABUSE? ❉ PREPARING YOUR CHILD FOR HEALTHY CHOICES ABOUT SUBSTANCE USE: A CONVERSATION WITH DR. JOSEPH LEE FROM THE HAZELDEN BETTY FORD FOUNDATION YOUTH CONTINUUM. Dr. Joseph Lee, Medical Director of the Hazelden Betty Ford Foundation Youth Continuum, joins Marti & Erin to bring strong words of hope about the power of the messages you give your children about drugs and alcohol.   ❉ VAPING, MARIJUANA AND CAPITALISM: WHAT PARENTS NEED TO KNOW. The long-term effects of vaping nicotine have not been well-studied. With regard to marijuana, legalization of recreational use in many states has led to full-on capitalistic efforts to refine strains, increase strength and offer products designed and labeled to appeal to a target market of potential users. But THC is known to have negative effects on young people’s developing brains, and, for a minority of users of any age, may trigger perceived threats and hallucinations. Dr. Lee makes clear that we need to understand how producers of these products may have their eye on our children.   ❉  Some additional resources on vaping and e-cigarettes: Minnesota Department of Health, American Lung Association, Stanford Toolkit, and The U.S. Surgeon General.   ❉  For helpful resources on youth and quitting tobacco: Minnesota Health Department, MN Lung Association, U.S. Department of Health and Human Services, and The Truth Initiative. 

With a wide-ranging career in both private practice and leadership roles within in-house legal departments, Rob Falk’s career has been about service from the start. As a young law firm associate, Rob began pro bono work for causes he cared about, including work that eventually led to his hiring as acting General Counsel at D.C. General Hospital and later as General Counsel of the Whitman-Walker Clinic, the world-renowned HIV/AIDS social services agency. Rob spent 11 years as General Counsel of the Human Rights Campaign, America’s largest LGBTQ civil rights organization, where he supported the organization’s work on policy changes such as the “Don’t Ask Don’t Tell” repeal and the passage of marriage equality and employment nondiscrimination legislation by state legislatures. Rob and TendingBar’s host, Todd Harris, first met more than a decade ago, when Todd’s law firm, Womble Bond Dickinson, began doing a bit of pro bono work for HRC. In the intervening years, Rob has participated in educational sessions with Womble to educate attorneys about legal challenges confronting the LGBTQ community. In our interview, Rob was kind enough to reprise some of his excellent teaching.* Now the General Counsel of The Truth Initiative – the non-profit that was formed and funded by the nationwide, multi-state tobacco industry settlement, Rob supports the organization’s mission to educate young persons about the risks of tobacco usage. In our TendingBar interview Rob reflects on the values that have motivated a long, impactful career of service. Key Discussion Moments (minutes:seconds) [1:35 If you listen carefully, you just might hear Lucy the Corgi barking outside Todd’s window. It’s still the COVID era, so we’re working from home!] 4:00 What was it like to run the legal department of Whitman-Walker Clinic in D.C., the world’s leading research center for AID patients in the early years of HIV? 6:10 Work as the General Counsel of the Human Rights Campaign 9:40 Learning the language of LGBTQIA+* 19:52 Understanding some of the unique legal challenges confronting the LGBTQ community 26:30 Reflecting on Obergefell & Marriage Equality 30:40 Lessons from the marriage equality movement for America’s current conversations around race equality 33:05 Education and Leadership as Keys to Anti-Discrimination Battles 38:50 Implicit Biases – The “tapes that run through our brains” 44:13 Views on current protests from the perspective of a DC resident 47:30 The Mission of the Truth Initiative 51:49 What drives Rob’s calling to public service? 53:15 Rob’s advice to today’s students 58:05 Notes on the Supreme’s Court decision in Bostock v. Clayton County [Afterword: Stick around afterwards for a quick outtake from Todd — a little free-of-charge, folksy philosophizing about strategies to combat discrimination.] *Note: While we tried to avoid unfairly asking Rob to represent the viewpoints of the entire, diverse LGBTQ community, we did ask him to help us learn better ways to engage in conversation about issues affecting the community, including ways to be respectful with our use of language. A focus of Rob’s comments was the need for all of us to self-educate about the challenges of our LGBTQ neighbors. Nevertheless, Rob was gracious enough to indulge some very basic questions that, to some viewers, might have seemed disrespectful, so we should point out that we had discussed those questions in advance of the interview, precisely because they were included as part of several education sessions Rob previously led at Todd’s law firm. Many thanks to Rob for his insights.

We're back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year's Halo Award winners.This episode features the Gold Winner in the Health category, an initiative called “The Truth About Opioids”, a partnership between Leidos and The Truth Initiative.Megan is joined by Melissa Dueñas, SVP and Director of Communications and Marketing for Leidos and Eric Asche, CMO for The Truth Initiative. They talk about how their partnership focused on widening the conversation about opioid abuse, both among Leidos employees as well as other companies via a CEO pledge and critical metrics and how both partners consider this a marathon, not a sprint.In addition, the conversation covers the incredible brand expansion that the Truth Initiative made when they decided to tackle the opioid crisis and how corporate partners like Leidos have helped make their vision a reality. Links & Notes The Truth WebsiteThe Truth Initiative WebsiteLeidos Social Responsibility WebsiteRebekah’s Story Emmy-Award Winning FilmHalo Award Write-up

Today, I chat with multi-award winning strategist and researcher RG Logan. RG is currently SVP Strategy at the Truth Initiative and his former stomping grounds include Hall and Partners, 360i, Virtue, and Razorfish. We talk about marketing to Gen Z and making the switch from agencies to client-side. https://truthinitiative.org/

*Guest: Dr. Kenneth Warner, Dean Emeritus, Prof. Emeritus, School of Public Health, University of Michigan | Member of FDA's Tobacco Products Scientific Advisory Committee and Health Canada's Science Advisory Board on Vaping Products It's a turbulent time for vaping. Over the past 24-months the industry struggled to manage one crisis after another: panic over the so-called teen vaping epidemic; hysteria over the so-called vaping-related lung illness; a mad rush to ban vaping products; and vicious attacks by anti-vaping activists exploiting the COVID-19 pandemic for ideological gain. All the while, fending off an endless stream of suspect science and a rowdy regulatory process. Essentially, the turbulence is fueled by a battle within public health over tobacco harm reduction; the divide is continental, both in space and mind. Joining us today to talk these issues and more is Dr. Kenneth Warner. Over his 45-year career, he's presented in over 250 professional publications, served as the World Bank's representative to negotiations on the Framework Convention on Tobacco Control (the world's first global health treaty,) served as Senior Scientific Editor of the 25th anniversary Surgeon General's report on smoking and health and was a founding member of the Board of Directors of the Truth Initiative. What insights will he share about the issues and challenges facing vaping? Find out, only on RegWatch by RegulatorWatch.com Live Streamed: March 26, 2020 Produced by: Brent Stafford Make RegWatch happen, go to: support(dot)regulatorwatch(dot)com https://youtu.be/HNebkaQDaHI

Following recent youth-related news articles about the drug etizolam and the vaping device called Puff Bar, notMYkid brings you a special parent prevention news episode of Win This Year to take a closer look at etizolam and Puff Bars, and to bring them to the attention of parents and those who work with youth. Public Information Officer Shane Watson and notMYkid CEO Kristen Polin discuss etizolam, puff bars, and the two recent news stories that prompted this discussion. Contact information, resources and links mentioned in this episode:AZ Family article on Ivan Aguirre's autopsy results cited and read in this episode:https://www.azfamily.com/news/investigations/opioid_crisis/fentanyl/autopsy-shows-asu-student-ingested-fentanyl-before-death-report-calls/article_79286e88-4202-11ea-a2d1-33204f4097fc.htmlKristen Polin's interview with ABC 15 about the overdose death of Ivan Aguirre (video and article): https://www.abc15.com/news/region-southeast-valley/tempe/experts-warn-of-etizolam-a-new-alternative-to-xanaxEtizolam info (DEA Diversion):https://www.deadiversion.usdoj.gov/drug_chem_info/etizolam.pdfSigns and symptoms of benzodiazepine misuse:https://drugabuse.com/benzodiazepines/NY Times article on teens moving from Juul to Puff Bars cited and read in this episode:https://www.nytimes.com/2020/01/31/health/vaping-flavors-disposable.htmlHome nicotine tests for parents:https://xpressdrugtest.com/nicotine-vape-test-p-54.htmlBark monitoring and parental control app (use code "NOTMYKID" for one month free):https://www.bark.us/Youth and young adults can access the new e-cigarette quit program from the Truth Initiative by texting "DITCHJUUL" to 88709. Parents and other adults looking to help young people quit should text "QUIT" to (202) 899-7550Quitting e-cigs (Truth Initiative):https://truthinitiative.org/research-resources/quitting-smoking-vaping/quitting-e-cigarettesHow to Quit Vaping (for Teens):https://teen.smokefree.gov/quit-vaping/how-to-quit-vapingTeen vaping and smoking cessation program:https://www.lung.org/stop-smoking/helping-teens-quit/not-on-tobacco.htmlNational Suicide Prevention Lifeline: (800) 273-8255Crisis Text Line: Text "Listen" to 741741Teen Lifeline: (800) 248-8336SAMHSA Behavioral Health Treatment Locator: https://findtreatment.samhsa.gov/notMYkid Website: https://notmykid.org/notMYkid Facebook: https://www.facebook.com/notMYkid/notMYkid Instagram: https://www.instagram.com/notmykiddotorg/notMYkid Twitter: https://twitter.com/notmykidtweetsnotMYkid YouTube: ht

Here's a special episode for you on this Thursday, December 26th, 2019! Instead of providing the day's news in less than 10 minutes (like we usually do), we're instead taking a look back at some of the best "Thing to Know Thursday" interview segments we've aired after the news on Thursdays in 2019. You'll hear 10 clips on 10 topics ranging from CBD to dating to esports to impeachment to productivity and more... Thanks to all the guests who have shared their time and expertise throughout the year and to all the listeners for tuning in throughout 2019 and into the new year of 2020!  And a special thanks to The NewsWorthy Insiders for your support of the show! Become one here: www.theNewsWorthy.com/insider Learn more after this episode: CBD - Dr. Peter Grinspoon, Harvard Medical School Dating trends - Damona Hoffman, Dates & Mates Esports - Joey Gawrysiak, Shenandoah University  Impeachment Process - Laurie Levenson, Loyola Law School Productivity Tips - John Lee Dumas, Entrepreneurs on Fire E-Cigarettes/Vaping - Robin Koval, Truth Initiative   Real ID - Jaime Garza, California DMV Career Trends - Lauren McGoodwin, Career Contessa Future of Drones - Arthur Holland Michel, Center for the Study of the Drone “Year of the Vegan” - Leslie Durso, Vegan Chef

I'm Dr. Shelly Mahon, your host, and today’s WELL source is Megan Jacobs from The Truth Initiative: Inspiring Tobacco Free Lives. Megan is the managing director of product for the Innovations Center at Truth Initiative.  She brings a user-centered approach to product design that is key to the quit-smoking and vaping programs that are used by hundreds of thousands of people who want to break free from addiction.In today’s show, Megan is going to talk about:Cessation programs for youth who want to quit smoking or vapingSupport for the parents of youth who smoke or vapeThe difference between smoking and vaping, and the ways in which quit strategies differThe use of text messaging to reach youth who want to quitThe power of engaging young people in creating quit messagesFactors that make their cessation programs effectiveRESOURCESThis is Quitting – first ever text-based quit program.Teens and young adults should text DITCHJUUL to 88709.Parents can text QUIT to (202) 899-7550 to sign up to receive text messages designed specifically for parents of vapers or visit BecomeAnEx at: https://www.becomeanex.org/helping-a-child-quit-vaping/Details: https://truthinitiative.org/thisisquittingResults: https://truthinitiative.org/press/press-release/new-study-reveals-breakthrough-texting-program-aids-young-vapers-quittingLaunched in January, to date more than 57,000 young people have enrolled in the program.Overview of the different challenges between quitting vaping and quitting smokingCigarette-specific smoking programs don’t work because e-cigarette users don’t think of themselves as smokers.  They also have some different barriers to quitting:Unlike with cigarettes – most are using these products everywhere. For example, they are discrete and can be used in schools or public places with little notice.Users don’t experience the negative effects from cigarettes (like bad smells) that may prompt them to quit.Nicotine replacement products (like patches or gum) that make quitting more comfortable and increase your odds of success are over the counter for adults, but teens require a prescription and possibly also parental involvement. This adds another hurdle for teens trying to quit.Misconceptions of nicotine present in e-cigs among youthJUUL and other e-cigarette manufacturers keeping consumers in the dark has led to widespread misconceptions about e-cigarette products, especially among young people.A lot of young people have been fooled by JUUL. Nearly two-thirds — 63 percent — of JUUL users between 15 and 24 years old did not know that the product always contains nicotine, a Truth Initiative study published in Tobacco Control found.Press Release: JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains lowTested on Humanstruth educational campaign vaping prevention campaignhttps://truthinitiative.org/press/press-release/truth-confronts-juul-and-other-e-cigarette-manufacturers-new-campaign-tested 

Medical services are only part of staying healthy. Your community plays an even larger role: whether you have access to safe streets and fresh food, whether you can breathe clean air and drink untainted water, whether you can find places to exercise and socialize. These “social determinants of health” are critical to the well-being of communities and their residents. However, getting them right can be a real challenging. Hear from the places and people who are making a difference. © 2019 CVS Health and/or one of its affiliates. All rights reserved.

Medical services are only part of staying healthy. Your community plays an even larger role: whether you have access to safe streets and fresh food, whether you can breathe clean air and drink untainted water, whether you can find places to exercise and socialize. These “social determinants of health” are critical to the well-being of communities and their residents. However, getting them right can be a real challenging. Hear from the places and people who are making a difference. © 2019 CVS Health and/or one of its affiliates. All rights reserved.

Where's the evidence? It's a simple question asked by vapers (in rare unanimity,) while suffocating under an endless torrent of inflated and distorted harms promulgated to malign vaping. At times the charges hurled from academia, public health and non-profit pressure groups appear to almost border on malevolence. And for many vapers, the strain is becoming too much the bear. In this special edition of RegWatch see our full-length interview with Dr. Raymond Niaura, Interim Chair of the Department of Epidemiology and Professor of Social and Behavioral Sciences at NYU College of Global Public Health, and hear his full analysis of U.S. teen vaping and smoking rates; get an insiders perspective on Truth Initiative and learn what the anti-vaping pressure group knows about nicotine; and learn why Dr. Niaura believes the research on vaping as a gateway-to-smoking is a “dead-end”. It's time for evidence! Only on RegWatch, by RegulatorWatch.com Produced by: Brent Stafford Released: July 29, 2019

#Millennial is back after a nice staycation to deliver some coverage on our favorite fandoms and… toilet talk? In this week’s Mailbag, we cover a teacher sexual assault case, feedback on pyramid schemes, and a confessional in which the confessee admits to cheating. It’s Con season, and we’re here to chat about SDCC, Atlanta Comic Con, Harry Potter conventions, and more. With this comes a special greeting from the one and only Invader Zim! Netflix is cutting back on scenes depicting smoking in series rated TV-14 or below after the Truth Initiative revealed that Netflix has nearly tripled moments of tobacco use in the last year. When does limiting tobacco use stand in the way of artistic expression? Who is more impressionable when it comes to tobacco use and why? WTF News is back (YAAAAY!) and first we have an update on a former WTF News story in which a woman “married” a pirate’s ghost. Spoiler: They’re now divorced. How many of us will be storming Area 51? Remember, they can’t stop all of us! #TheTruthIsOutThere This week’s recommendations get a little spicy when Andrew calls Laura out for delivering a cop-out rec. But we’ve also got good stuff for you -the new Queer Eye season (Andrew), Redd’s Pineapple Ale (Laura), Veronica Mars (Pam), and HBO’s Euphoria (Pat). This week’s episode is sponsored by ZipRecruiter - head over to ZipRecruiter.com/Millennial to try ZipRecruiter for FREE! Support #Millennial by supporting our sponsors. And in this week’s installment of After Dark, available exclusively on Patreon: A woman is facing possible felony charges after videoing herself completing the “Ice Cream Challenge,” in which one quickly licks the contents of an ice cream container and quickly returns it to a store freezer. What compels people to participate in these internet challenges? Many of them are physically dangerous and carry serious legal repercussions. We confess the dumb “challenges” we participated in BEFORE the internet. Judge us.

Robin Koval heads up TRUTH INITIATIVE and talks about smoking depicted on TV programs.

The news to know for Monday, July 8th, 2019! Today, what to know about the World Cup champions and what fans were chanting in the stands when it ended. Plus: Iran's latest threat, a second earthquake in SoCal, why Starbucks is apologizing, and a new promise from Netflix. Those stories and more in less than 10 minutes! Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  Head to www.theNewsWorthy.com to read more about any of the stories mentioned under the section titled 'Episodes' or see sources below... Today's episode is brought to you by Noom. Become a NewsWorthy Insider! Click here:  https://www.theNewsWorthy.com/insider         Sources: World Cup Win: CBS Sports, ESPN, NYT Iran Nuclear Threat: NYT, BBC, AP, Politico Another Cali Earthquake: USA Today, Weather Channel, AP, CBS News  Deutsche Job Cuts: Reuters, CNBC Starbucks Apology: Yahoo Finance, FOX News, NPR, Washington Post  Autonomous Plane: TechCrunch, Engadget HIV Study: USA Today, CNN, Boston.com Stevie Wonder Transplant: ABC News, CNN Netflix Smoking: CBS News, Engadget, Mashable, Truth Initiative  Box Office: Variety, LA Times, Forbes

The Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past. Last week, Dr. Elizabeth Hair and Dr. Barbara Schillo discussed the Truth Campaign’s evidence-based health communication process, their innovative implementation of peer-to-peer campaign strategies, and the direct impact of their campaigns to include reductions in combustible use increased cessation resources. In part two of this two-part episode, we learn about policy initiatives and FDA regulation for vaping and e-cigarettes, communicating with patients about vaping, the environmental impact of vaping and nicotine products, and the upcoming surgeon general’s report on oral health. 

The number of young adults between 18 and 21 years old who tried vaping- or e-cigarettes- increased more than 400% from July 2017 to October 2018. It’s one of the fastest growing sources of nicotine use for youth and young adults, largely influenced by social media advertising and appealing flavors. The Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past. Since its inception, the Truth Campaign has won countless awards for their work in advertising and health communication, not to mention preventing over 2.5 million new smokers and awarding almost a million dollars in grant funding.Dr. Elizabeth Hair and Dr. Barbara Schillo join this week's episode to discuss theTruth Initiative’s evidence-based health communication process, their innovative implementation of peer-to-peer campaign strategies, and the direct impact of their campaigns to include significant reductions in combustible use.

Listen NowThe e-cigarette market, or what the FDA formally terms Electronic Nicotine Delivery Systems or ENDS, has grown since 2004 to approximately 11 million American consumers.  Recent survey data published in February in JAMA has shown use of e-cigarettes (or vaping) among underage youths or middle and high school students has increased significantly since 2011.   Beyond potentially serving as a gateway to the use of combustible or tobacco cigarettes, there is research to suggest nicotine can harm developing adolescent brains and the exhaled aerosol can also pose a public health threat.   Beyond the significant increase in under age use there is also concern recent investments in the e-cigarette industry by tobacco manufacturers, specifically Altria's December investment in e-cigarette manufacturer, JUUL, will result in e-cigarette users transitioning to tobacco cigarettes.  Recently resigned FDA Commissioner, Scott Gotlieb, made e-cigarette regulation a priority throughout his two-year tenure.  The question begged is will FDA's e-cigarette regulatory actions prove productive, will they prevent or inhibit current and future consumers of nicotine from taking up of combustible/tobacco cigarettes and/or allow or encourage current tobacco cigarette consumers to transition to e-cigarettes a far safer product.    During this 30 minute conversation Professor Abrams critiques the evidence to date that rising use of e-cigarettes among middle and high school students is necessarily a cause for concern, i.e., that e-cigarettes or vaping is a gateway to use of combustible or tobacco cigarettes.  We briefly discuss how underage youths are able to acquire e-cigarettes.  Moreover our discussion focuses on related regulatory actions under the FDA, i.e., is limiting access and use of e-cigarettes or youth addition to nicotine commensurate with the potential massive public health gain.  Are these actions commensurate with the potential to reduce adult combustible cigarette use that remains the leading cause of preventable death in the US at nearly half a million deaths per year (and estimated to kill 1 billion throughout the world this century).  We also discuss Altria (manufacturer of Marlboros) recent $13 billion investment in JUUL, the leading e-cigarette manufacturer or what it may mean, reducing nicotine content in cigarettes, raising the minimum age requirement from 18 to 21 to buy tobacco cigarettes and related issues.    Dr. Abrams is currently Profess of Social and Behavioral Sciences at New York University.  Dr. Abrams was a professor and founding director of the Centers for Behavioral and Preventive Medicine at Brown University Medical School.  He then directed the Office of Behavioral and Social Sciences Research at the National Institutes of Health (NIH).  Until 2017, he was Professor of Health Behavior and Society at Johns Hopkins Bloomberg School of Public Health and the founding Executive Director of the Schroeder National Institute of Tobacco Research and Policy Studies at Truth Initiative (formerly the American Legacy Foundation).  Dr. Abrams has published over 250 peer reviewed scholarly articles and been a Principal Investigator on numerous NIH grants.  He is lead author of The Tobacco Dependence Treatment Handbook: A Guide to Best Practices.  He has served on expert panels at NIH and National Academies of Sciences, Engineering and Medicine on Obesity, Alcohol Misuse and Ending the Tobacco Problem: A Blueprint for the Nation. He has also served on the Board of Scientific Advisers of the National Cancer Institute (NIH-NCI) and was President of the Society of Behavioral Medicine.For information concerning the FDA's regulation of tobacco products go to: https://www.fda.gov/TobaccoProducts/default.htm  The JAMA studied discussed during this interview, "The Association of Electronic Cigarettes Use with Subsequent Initiation of Tobacco Cigarettes in US Youths," is at: https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2723425Concerning Prof Abrams recent related research see: https://www.clivebates.com/documents/AbramsFeb2019.pdf and https://www.sciencedirect.com/science/article/pii/S0091743518301981?via%3Dihub This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehealthcarepolicypodcast.com

The news to know for Thursday, March 28th, 2019! Today, we're talking about Boeing's new plan for its planes, and controversy over government funding for the Special Olympics. Plus: a new crackdown on scam robocalls, MLB's Opening Day, and a Easter-inspired coffee. Those stories and many more in less than 10 minutes! Then hang out after the news for Thing to Know Thursday's bonus interview. We're talking all about e-cigarettes with Robin Koval, CEO and President of Truth Initiative and NYT best-selling author.  Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you.  You can also go to www.theNewsWorthy.com to see story sources and links in the section titled 'Episodes' or see below...  Today's episode is brought to you by Swap.com. Go tohttps://www.swap.com/newsworthy for free shipping on your first order. Become a NewsWorthy INSIDER! Just click here to sign up: https://www.theNewsWorthy.com/insider             Sources: Boeing Update, Hearing: NYT, AP, CNN, CNBC Special Olympics Cuts?: Politico, ABC News, NYT Brexit Deadline: The Guardian, WSJ, Fox News Facebook Ban: Reuters, Engadget, Facebook, TechCrunch FTC Robocalls: TechCrunch, Engadget, CNET Verizon's Robocalls Tool: CBS News, USA Today MLB Opening Day: CBS Sports, MLB, USA Today Powerball Winner: AP, FOX News Peeps-Flavored Coffee: USA Today, People  

On today’s episode of Healthy You we speak with the lead of integrated product design at Truth Initiative and GWSPH alumna, Megan Jacobs, MPH'10. She shares more on how vaping is affecting young people across the United States and what she and her team are doing to help stop this public health epidemic. "Over Under" Kevin MacLeod (incompetech.com) Licensed under Creative Commons:By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Wellness Weekly: The Truth Initiative by Ryan Gleason

ComNet18 Keynote: Eric Asche, Chief Marketing and Strategy Officer at Truth Initiative by The Communications Network

Just as teen smoking visited record lows, Juul (a startup that's now valued at $15 billion) came out of nowhere to offer adolescents flavored, concentrated vape hits of nicotine. The FDA calls it a public-health crisis. We talked to marketing veteran Robin Koval of Truth Initiative about the tricky new battle to save teens from themselves.

In this episode of Tales from the PROS, I chat with Dionisios "Dio" Favatas, who currently leads digital marketing for the award-winning truth® youth tobacco prevention campaign helping to extend the reach of the brand and its advertising. As an industry-recognized leader and digital marketing innovator, Favatas, in 2017, received the prestigious American Marketing Association’s 4 under 40 Emerging Leaders Award. In 2016, he earned a spot in the Direct Marketing News “40 under 40” list and was ranked 13th in Onalytica’s Top 100 Digital Content Marketers. Dio is also an official member of the Forbes Nonprofit Council. We talk about how Dio and his team led an award winning Truth anti-tobacco prevention campaign, some of the steps and approaches taken for marketing campaign greatness, how Dio used data and metrics to drive audience targeting and engagement, leadership, and much more.   Questions Asked:  Dio, what really caught my attention was the marketing and tech content you consistently put out on Twitter regarding non-profits, and as we all know and love the well recognized Truth Initiative commercials and social media in which you manage and direct. What lead you to managing Digital for the Truth tobacco prevention campaign, and what essentially inspired you to pursue digital marketing growing up? Did you ever think you would be where you are today leading Digital for an award-winning campaign? What does it take for a marketing leader and a team to be nationally or even globally recognized to impact positive change? In your experience, what would you consider the differences are between marketing for a non-profit than a corporation like T-Mobile for example? What are some of the most effective marketing channels or strategies that you implemented and had amazing success? Where do you feel social media and content marketing are headed in today's digital age? Specifically in the non-profit space.  Are there any specific touch points that you've experienced in which targeted your audience most effectively? Do you feel that patience plays a vital role in marketing success? People are always looking for the "quick result" To get to this point of success in your career and in the Truth campaign, what were some of the toughest challenges you had and how were you able to overcome them? Do you have a certain approach or step by step process of what aspiring marketing leaders need to take for campaign success? What tips would you give to current and future leaders and what they need to avoid or be aware of? In your mind, what does it take to be a leader?   CLOSING: I always ask the THREE HOW'S: How do you define failure? How do you define entrepreneurship? How do you define success? Follow Dionisios Favatas: Company Website - https://truthinitiative.org/  Facebook - https://www.facebook.com/truthinitiative  Twitter - https://twitter.com/TruthInitiative   YouTube: https://www.youtube.com/channel/UCLTcqjxNhju_E9eq_uO_wrg  Personal LinkedIn: https://www.linkedin.com/in/favatas/  Personal Twitter: https://twitter.com/DioFavatas  Follow Me: Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net  Facebook - https://www.facebook.com/TalesfromthePROS/  Twitter - https://twitter.com/MGeorgiou22   Instagram - https://www.instagram.com/the_mgeorgiou/  YouTube: https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured   

Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/bloomberg/smartphones-are-doing-to-websites-what-amazon-did-to-the-mall-d789a6cee119http://adage.com/article/digital/facebook-losing-cool-teens-pick-youtube-snapchat/313707/

This anti-smoking group, The Truth Initiative, has criticized Netflix for the amount of smoking scenes in its original shows. Angela is joined by Robin Koval, CEO and President of Truth Initiative. 

Dan and Eric talk about Eric's TV, Crossfit Ypsilanti, United, Stephen Hawking, Equifax, servers, tipping, Snopes, malfunctioning ski lift, Fitbit Versa, Apple, MacBook Air, Truth Initiative, Netflix, smoking, The Strangers: Prey At Night, Demon House, Steve Vai, Ya Yo Gaak, Jimi Hendrix, Indian

As e-cigarettes or vaping grows, the latest device your kids may be using to hide their smoking is called a Juul. It looks like a flash drive. The Truth Initiative says 25 percent of 15-24-year-old JUUL users do not identify their behavior as vaping, instead referring to it as “JUULing.” Health officials say many just think they are vaping flavored liquids.  37 percent of teen and young adult JUUL users are uncertain whether the product contains nicotine.

On the first episode of Cybersecurity Briefing, Alan interviews Eric Asche - chief marketing and strategy officer for Truth Initiative, which is the largest non-profit public health organization in the United States that is aiming to make tobacco use extinct. Eric is in charge of the marketing efforts, which include “Truth,” which Ad Age considered one of the top marketing campaign of the 21st century.

In this week’s episode of “Marketing Today,” Alan talks with Eric Asche, chief marketing and strategy officer for Truth Initiative, the largest nonprofit public health organization in the United States. Under Asche’s stewardship, the nonsmoking initiative “Truth” campaign has taken dead aim at Big Tobacco and was named by Ad Age as one of the Top 15 Ad Campaigns of the 21st Century. During the course of the podcast, Asche touches on the difficulty in taking on the tobacco industry, which has a product that is legal and addictive and spends more on advertising in a day than Truth Initiative spends in a year: “We can’t solely rest on the moral high ground,” says Asche, “because that’s not the reason why individuals make this type of decision. And so, for us to have an impact on that buy-in behavior, to use a sort of marketing lens, we have to compete and understand how the tobacco industry is positioning themselves in the marketplace and the role the product is playing in the consumer’s life. And then, we have to compete with something that’s better. That’s really the challenge in front of us.”  Highlights from this week’s “Marketing Today” podcast include: Asche talks about the path of his career and how he ended up at Truth Initiative. (1:37) “Zealous focus on the consumer” is a key factor in the “Truth” campaign’s success. (3:41) Asche discusses the use of marketing to get people to not do something. (6:10) The fact that people today are smoking less presents its own set of challenges for Truth Initiative. (9:02) Asche on the “Truth” campaign’s role in popular culture — “We need to reward the consumer for paying attention to us.” (11:58) Asche on partnering with authentic people and brands who share the same values. (15:04) Hear what Asche has to say about taking on the tobacco industry. (22:04) Asche is driven by the relentless pursuit of reaching the audience. (29:43) The future of marketing: Asche has his eye on personalization of messaging and microadvertising. (33:38) Support the show.

Robin Koval, The Truth Initiative: the Movement that is ending   smoking. Today on the Uprising Pod, Robin joins Scott Goodson to discuss the Truth Initiative, the national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. A leader in the world of advertising and marketing, and a New York Times best-selling author, Koval joined the organization in 2013. She re-launched its award-winning truth® youth tobacco prevention campaign and refocused its world-class research and activism programs to speak, seek and spread the truth about tobacco. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

The head of the Truth Initiative talks with Kruser about "Tobacco Nation."

1:25 Today is the deadline for submitting comments to the FDA regarding the NNN content of smokeless tobacco. http://cqrcengage.com/casaa/app/act-on-a-regulation?0&engagementId=373393 2:03 CASAA submitted their comment in no small part due to the efforts of Julie Woessner,Brian Carter and Alex Clark with an assist from Amelia Howard. 2:30 FDA promulgated a rule January 23 to restrict the level of NNN (N'-Nitrosonornicotine.) Brad Rodu and Carl Phillips break this down and show this is based on faulty math. http://rodutobaccotruth.blogspot.com/search?q=NNN https://antithrlies.com/2017/07/09/sunday-science-lesson-toxicology-and-the-chains-in-american-football/ 5:29 This isn't a chemical that is added to any tobacco product,this is a naturally occuring substance. 8:04 Our comment http://casaa.org/news/casaa-submits-comment-on-fdas-smokeless-tobacco-standards-rule/ 8:32 This rule was rushed at the very end of the Obama administrations tenure. 9:30 A point made by Brian Fotik from the Reason Foundation which should not be overlooked in this mess is that within hours of the rule being published there were comments from the AAP,ACSCAN,AHA,ALA,CFTFK and Truth Initiative. 12:47 What the public thinks it knows about smokeless tobacco is not the entire truth of the subject at all. What we know is based on data that is not exclusive to smokeless moist snuff. 16:14 The same misinformation campagin used against smokeless tobacco is the one being used against vaping as well. 17:30 With a very heavy asist from Atakan Befrits board member http://INNCO.org and NNA Sweden,CASAA submitted a letter in support of the Swedish government to update evidence about the benefits of Swedish Snus. To add to this the NNN has been added to a court case in the European Court of Justice https://nnalliance.org/blog/165-update-on-the-challenge-to-the-ban-on-snus-next-step-the-european-court-of-justice challenging the snus ban in Europe. 22:16 A brief history of smokeless tobacco's ban in Europe appears in this book https://www.amazon.com/Art-Suppression-Pleasure-Panic-Prohibition/dp/0956226531 24:00 Sting Free Snus https://www.youtube.com/watch?v=RDo4bbIzdv4 28:28 Alex Clark and Jule Wessoner will be in Washington DC at VTA Vape and The FDA confrence on July 18 and 19. Senator Ron Johnson is the keynote speaker. Sally Satel will also be presenting at the confrence. Alex and Julie will be presenting along with Jake Butcher state affaris manager for VTA. The talk will be about engaging at the local level. 31:15 Minnesota https://docs.google.com/spreadsheets/d/1RllZU0LAEsIOaNZIPQ8QZQDeP3iY5fjohawDpEs6Hls/edit#gid=0 37:25 Newsletter http://casaa.org/news/casaa-newsletter-june-2017/ A book recommendation on how prohobitionist's think: Velvet Glove Iron Fist https://www.amazon.com/Velvet-Glove-Iron-Fist-Anti-Smoking/dp/0956226507/ref=sr_1_1?s=books&ie=UTF8&qid=1499739504&sr=1-1&keywords=9780956226501 40:24 Another book recommendation Chasing the Scream by Johan Hari a very comprehensive history of the war on drugs. Also an amazing read. https://www.amazon.com/Chasing-Scream-First-Last-Drugs/dp/1620408902 42:13 WHO recommends drug decriminilization http://www.drugpolicy.org/blog/united-nations-and-world-health-organization-call-drug-decriminalization 42:26 Oregon decriminalization http://www.pimalp.org/oregon-trying-decriminalize-drugs-even-heroin-meth-2017/ 43:07 Ethan Nadleman speech at the GFN https://youtu.be/ZLBtTfk6x1Y 42:27 You're More Powerful Than You Think Eric Liu https://www.amazon.com/Youre-More-Powerful-than-Think/dp/161039707X And Citizen's university http://www.citizenuniversity.us/

On this week's episode of Love (and Revolution) Radio, we speak with Dr. David Ragland, codirector of the Truth Telling Project for Ferguson and Beyond, about the role of truth telling in ending racism, police brutality, and systemic injustice and oppression. Sign up for our weekly email: http://www.riverasun.com/love-and-revolution-radio/ About Our Guest: Dr. David Ragland is the codirector of the Truth Telling Project. He is also on the board of the Fellowship of Reconciliation and the Peace and Justice Studies Association. Related Links: The Truth Telling Project http://thetruthtellingproject.org/ Twitter: @TruthtellersUSA David Ragland on Twitter: @davidragland1 We Stay Woke on Twitter: @westaywoke2K Living Room Conversations http://thetruthtellingproject.org/living-room-conversations Greensboro Truth and Reconciliation Commission http://www.greensborotrc.org/ Dr. King's Beyond Vietnam Speech http://kingencyclopedia.stanford.edu/encyclopedia/documentsentry/doc_beyond_vietnam/ Music By: "Love and Revolution" by Diane Patterson and Spirit Radio www.dianepatterson.org About Your Co-hosts: Sherri Mitchell (Penobscot) is an Indigenous rights attorney, writer and activist who melds traditional life-way teachings into spirit-based movements. Follow her at Sherri Mitchell – Wena’gamu’gwasit: https://www.facebook.com/sacredinstructions/timeline Rivera Sun is a novelist and nonviolent mischief-maker. She is the author of The Dandelion Insurrection, Billionaire Buddha, and Steam Drills, Treadmills, and Shooting Stars. She is also the social media coordinator and nonviolence trainer for Campaign Nonviolence and Pace e Bene. Her essays on social justice movements are syndicated on by PeaceVoice, and appear in Truthout and Popular Resistance. http://www.riverasun.com/

Robin Koval is the CEO and President of the Truth Initiative, the national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco. Today, she encourages women to push through the fear and take a risk in starting over. If you feel like a career change is in order, this episode is for you! You can find show notes and more information by clicking here: http://bit.ly/29T13ja