Podcasts about Publicis

We talked about what the advertising industry actually gets wrong, and why most agencies won't tell you. We got into Jaguar, Ferrari, data, creativity, and the uncomfortable truth about what really makes a campaign work. And then halfway through, he said something that had nothing to do with any of that. Sixteen years. That's how long he's been sitting with something most men in this part of the world would never say out loud. This is one of those episodes you don't skip to the end.   Timestamps:  00:00 Introduction 00:44 The Audi Campaign Flop — His Biggest Career Mistake 03:42 What Agencies Actually Do Now 08:51 The Scale of Leo Burnett and Publicis 10:55 B2B vs. B2C Marketing 15:34 Sales and Marketing: Stop Working in Silos 19:06 Calling Out Digital Agencies 23:08 Billboards Are Not Dead 30:44 Data vs. Creative Ideas 36:16 The Cadillac Win — A Facebook Road Trip That Changed GM 39:45 Clients Who Refuse to Evolve 43:11 Jaguar and Ferrari: Where Did It Go Wrong? 51:02 AI in the Creative Industry 56:56 The CEO's Hidden Battle — 17 Years of Anxiety 1:02:06 Disconnecting to Lead 1:03:34 Corporate Culture and Career Fulfilment 1:05:15 Legacy and What Really Matters 1:09:25 Quick Fire — Two Decades of Advertising in 60 Seconds   Follow Spencer Lodge on Social Media: https://www.instagram.com/madeindubaipodcast/?hl=en https://www.facebook.com/profile.php?id=61586194260076 https://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/   Follow Nadim Ghrayeb on Social Media: https://www.instagram.com/ghrayebnadim/tagged/ https://www.linkedin.com/in/nadim-ghrayeb-848b2515/ https://www.instagram.com/leoburnettuae/ vero.co/babaghanouj  

Last week Christian called Vista's rumored bid for Criteo "cheap" and left it at a throwaway line: three to four times.. what? A few people texted him afterward and said he could have done better; he agreed.So this week, solo from an undisclosed location while Ayelet celebrates her 30th in LA, Christian goes deep. A full side-by-side of Criteo and LiveRamp, a walkthrough of why the multiple gap between them makes almost no sense on the financials, and a concrete bull case: pay $58 a share, a 200%+ premium, then run an M&A play to build the agentic commerce OS for brands and retail.The thesis isn't buy it cheap. It's buy it decisively.What we cover: Who actually leaked the Vista story (and why Criteo's repeated phantom-deal leaks are a comms problem), the Criteo vs. LiveRamp side-by-side on revenue growth, revenue mix, EBITDA, and free cash flow, why LiveRamp's 107% net retention is at real risk once Publicis owns it, why Criteo's transactional model might be the safer bet in an agentic era where subscription pricing is under fire, the AI option value nobody's pricing in, and three specific M&A targets that would fix Criteo's biggest gap: no Amazon, no Walmart.Plus two deals worth flagging: Podean's fifth acquisition (Social Commerce Club) and Brunner buying AdSkate.⏱️ TIMESTAMPS0:26 — Solo episode, life changes, and happy 30th to Ayelet 0:50 — Why we're revisiting Criteo/Vista: "you really could have done better" 1:30 — The backstory: Bloomberg, Reuters, and a 50% premium at ~$3.7B implied 2:00 — Who leaked it? Why back channels point at Criteo, not Vista 2:30 — Criteo's leak engine: Microsoft, Walmart, Skai — deals that never materialized 3:00 — The headline thesis: pay 2.5x revenue ex-TAC, then run an M&A play 4:00 — Side-by-side setup: Criteo vs. LiveRamp 4:30 — Revenue growth: LiveRamp at 9%, Criteo at 1% (and why that's misleading) 5:15 — Growth quality: the Roundel and Uber Eats churn, and 16% underlying retail media growth 5:45 — Why LiveRamp's 107% net retention is at risk under Publicis ownership 6:30 — Revenue type: true SaaS vs. transactional media economics 7:00 — Why subscription models are under fire in the agentic era 7:45 — EBITDA: Criteo at $407M vs. LiveRamp at $185M, at a quarter of the multiple 8:30 — Free cash flow: both are cash compounders with clean balance sheets 9:15 — Strategic buyers pay up, financial buyers don't — but Vista usually pays 10-20x 9:45 — The AI option value nobody's pricing: OpenAI's ChatGPT ads pilot, 2x AI-referred conversions 10:30 — The real asset: 4,100 brands, 225 retail media networks, $1B in quarterly activated spend 11:15 — The bull case: $58/share, $2.9B equity value, a 203% premium 12:00 — Why no board can responsibly ignore an offer like this 12:30 — M&A target #1: Skai — solves Amazon and Walmart, and they already know each other 13:30 — M&A target #2: Pacvue (Advent) — Amazon, Walmart, Instacart muscle (and the Helium 10 problem) 14:15 — Why The Trade Desk's April integrations create urgency 14:45 — M&A target #3: digital shelf analytics — and the Profitero/Publicis precedent 16:00 — The Christian math, summarized 17:00 — Deal hit: Podean acquires Social Commerce Club (deal #5) 17:45 — Deal hit: Brunner acquires AdScape — creative intelligence as an AI play 18:30 — Why more deals are moving to our Substack, and what's coming next

Trois publications, trois réactions incohérentes en apparence. TSMC sort le meilleur trimestre de son histoire, relève son capex à 64 milliards et son objectif de croissance à plus de 40%, et le titre perd 3%. Goldman explose le consensus avec 20,98$ de BPA contre 14,48$ attendu, et lâche 5%. Abbott bat les attentes de trois cents et s'envole de 12%. Netflix publie un record de chiffre d'affaires et décroche de 9% après bourse.Dans ce Morning Mood, on décortique ce qui relie tout ça : le marché a arrêté de payer les résultats, il paie désormais l'écart entre les résultats et ce qui était déjà dans le prix. Le capex IA n'est plus lu comme une preuve de demande, il commence à être lu comme une facture. Et quand Netflix décide de réduire la fréquence de son rapport d'engagement au moment précis où l'engagement est le sujet, ça parle plus fort que la guidance.Au programme également : le Brent qui tient 85$ pendant qu'Ormuz reste militairement ouvert, le 30 ans hypothécaire américain à 6,55% malgré un CPI à 3,5%, un consommateur américain qui trie sans craquer, et le Flash du jour sur Alphabet, UnitedHealth, GE Aerospace, Publicis et SpaceX.

Pablo García, director general de Divacons Alphavalue, repasa los escenarios de Adidas, Publicis, TotalEnergies y Nordea Bank.

Aujourd'hui dans "Les voix de l'économie", Stéphane Pedrazzi s'entretient avec François Monnier, le directeur de la rédaction du magazine Investir. Ensemble, ils explorent les principaux enseignements du premier semestre 2026 sur les marchés financiers, marqué par une volatilité importante, mais aussi par une capacité remarquable des entreprises à s'adapter.L'un des points forts de cet épisode est la présentation du numéro exceptionnel d'Investir, réalisé cette année avec la participation de plus de la moitié des patrons du CAC 40. Ces chefs d'entreprise partagent leur vision et leur expérience sur la façon dont l'intelligence artificielle révolutionne en profondeur leurs organisations. Parmi les témoignages marquants, on retrouve celui de Maurice Lévy, le PDG de Publicis, qui explique comment l'IA a permis à son groupe de générer 2 milliards d'euros de revenus supplémentaires en trois ans, creusant ainsi l'écart avec ses concurrents. Bernard Arnault, le président-directeur général de LVMH, souligne quant à lui comment l'IA encourage l'esprit entrepreneurial et favorise l'audace au sein de ses équipes.Les patrons de Michelin, d'Air Liquide et de Thales apportent également leur éclairage, démontrant que l'IA n'est plus une simple couche technologique, mais bien un levier de transformation intégré au cœur de leurs activités, générant des gains de productivité et de compétitivité substantiels.François Monnier revient aussi sur les principales tendances qui ont marqué les marchés financiers au premier semestre, entre guerre au Moyen-Orient, hausse des taux d'intérêt et performances contrastées des différentes places boursières.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

-> Cet épisode est l'extrait d'un entretien.Dans cet épisode, nous discutons avec Christine Milan, Directrice de la stratégie (CSO) et Directrice générale adjointe (DGA) chez Publicis Luxe. Depuis plus de quinze ans, elle accompagne des marques dans la construction de leurs récits, de leurs positionnements et de leurs imaginaires culturels.Nous revenons sur son parcours, de ses études de commerce à son entrée dans le monde de la publicité, puis sur l'évolution du rôle des images dans les stratégies de marque. Nous parlons de la manière dont les marques construisent aujourd'hui leurs univers visuels, des relations entre création artistique et communication, de l'impact de l'intelligence artificielle sur les métiers de l'image, mais aussi du rôle des Rencontres d'Arles comme lieu de dialogue entre photographes, créatifs et professionnels de la communication. Christine partage également sa vision des transformations du secteur et ses conseils pour celles et ceux qui souhaitent travailler dans les métiers de la stratégie, de la création ou de l'image. Bonne écoute !LinkedIn de Christine Milan : https://www.linkedin.com/in/christine-milan-a5556311/Mon site : https://marinelefort.fr/Le site du podcast : https://lesvoixdelaphoto.fr/Pour vous inscrire à la newsletter du podcast : https://bit.ly/lesvoixdelaphotonewsletterEt vous pouvez retrouvez le podcast sur Instagram, Facebook et LinkedIn @lesvoixdelaphoto Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In today's MadTech Daily, we look at Vista and Quinti making a takeover bid for Criteo, LiveRamp launching its first brand campaign following its Publicis deal, and Outvertising searching for a new CEO after Chris Dunne steps down.

Dans cet épisode, nous discutons avec Christine Milan, Directrice de la stratégie (CSO) et Directrice générale adjointe (DGA) chez Publicis Luxe. Depuis plus de quinze ans, elle accompagne des marques dans la construction de leurs récits, de leurs positionnements et de leurs imaginaires culturels.Nous revenons sur son parcours, de ses études de commerce à son entrée dans le monde de la publicité, puis sur l'évolution du rôle des images dans les stratégies de marque. Nous parlons de la manière dont les marques construisent aujourd'hui leurs univers visuels, des relations entre création artistique et communication, de l'impact de l'intelligence artificielle sur les métiers de l'image, mais aussi du rôle des Rencontres d'Arles comme lieu de dialogue entre photographes, créatifs et professionnels de la communication. Christine partage également sa vision des transformations du secteur et ses conseils pour celles et ceux qui souhaitent travailler dans les métiers de la stratégie, de la création ou de l'image. Bonne écoute !00:00:51 - Introduction : fabrication des imaginaires, rôle des images et stratégies de marque00:01:45 - Présentation de Christine Milan, CSO et directrice générale de la stratégie chez Publicis Luxe00:03:12 - Son enfance entre l'Écosse, le sud de la France et la découverte des images à travers le paysage00:05:20 - Ses études de commerce et son entrée dans le monde de la communication00:06:40 - Les débuts d'Internet et les premiers sites de grandes marques comme espaces de récit00:09:00 - Le métier de stratégiste et la construction des messages de marque00:11:00 - Comment les marques fabriquent des imaginaires culturels aujourd'hui00:12:00 - L'intelligence artificielle, la création et la place de l'humain dans la production d'images00:20:00 - Les tensions entre communication, création artistique et authenticité00:28:00 - L'évolution du rôle de la photographie dans les stratégies de marque00:35:30 - Pourquoi Publicis s'est investi dans les Rencontres d'Arles00:37:00 - Les échanges entre photographes, artistes, créatifs et professionnels de la communication00:41:00 - Comment les marques collaborent avec les photographes aujourd'hui00:45:00 - Les qualités recherchées dans les métiers de la stratégie et de la création00:49:00 - Les conseils de Christine Milan pour intégrer une agence comme Publicis Luxe00:51:00 - Curiosité, conviction et ouverture : les compétences essentielles pour construire une carrière durableLinkedIn de Christine Milan : https://www.linkedin.com/in/christine-milan-a5556311/Mon site : https://marinelefort.fr/Le site du podcast : https://lesvoixdelaphoto.fr/Pour vous inscrire à la newsletter du podcast : https://bit.ly/lesvoixdelaphotonewsletterEt vous pouvez retrouvez le podcast sur Instagram, Facebook et LinkedIn @lesvoixdelaphoto Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Relying entirely on isolated creative concepts during agency reviews can leave enterprise brands without clear blueprints for real-world execution. Dylan Conroy sits down with Laura McAllister Davis, Chief Client Officer of Publicis Production U.S., to examine the framework for positioning scalable production assets at the core of multi-channel brand distribution networks.The Production Pitch Imperative: Why connecting execution capabilities with live cultural trends serves as a decisive differentiator in major agency reviews.Unified Creator Ecosystems: The strategic business reason for combining broad influencer networks with internal tabletop studios to optimize content velocity.Navigating Compressed Cycles: How to manage tight, six-hour production windows to capitalize on social trends without losing message quality.Practical Workspace Automation: Shifting routine administration like call sheets and pre-production packaging to digital tools to free up senior creative leadership.Laura McAllister Davis is an experienced brand and agency executive, serving as the Chief Client Officer at Publicis Production U.S., where she commands global client strategy, scalable production pipelines, and unfragmented creative operations.Connect with Laura McAllister Davis on LinkedIn: https://www.linkedin.com/in/laura-mcallister-davis-3b03657/Explore Publicis Production Capabilities: https://www.publicisgroupe.com/Optimize your multi-channel digital performance with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/Know more about Cannes Lions: https://www.canneslions.com/

Set against the backdrop of UTA Beach at Cannes Lions, Ari Paparo sits down with Michael Burke, Principal at UTA and MediaLink, to discuss creator-led marketing, cultural relevance, AI adoption, brand discovery, and why human relationships matter more than ever in the AI era. Takeaways Culture and creators are becoming core media channels for brands. AI success depends on strong data, processes, and infrastructure. Brand discovery in AI is driven by reputation, reviews, and open web presence. Human relationships become more valuable as AI automates workflows. Curiosity and adaptability are critical skills for future marketing leaders. Chapters00:00 Welcome from UTA Beach at Cannes Lions 01:14 Why UTA invests heavily in Cannes 02:23 The creator, media, and brand triangle 03:06 How brands should approach influencer strategy 04:05 The role of data and technology in culture marketing 05:30 Why cultural relevance is every marketer's priority 06:29 AI's biggest impact: workflow and discovery 07:16 Why AI requires better data foundations 08:07 GEO, AEO, and the future of brand discovery 10:09 Marketers' interest in OpenAI advertising 10:55 Publicis and LiveRamp industry implications 12:28 Why AI won't replace Cannes networking 13:10 The human skills that matter in an AI era 15:19 What Michael Burke is most excited about at Cannes Guests: Ari Paparo, Michael Burke Learn more about your ad choices. Visit megaphone.fm/adchoices

Andy Schonfeld, CRO of Tatari, joins Ari Paparo from Cannes Lions to discuss Tatari's bold message to the DSP ecosystem, why programmatic TV only captures a fraction of the market, the evolution of convergent TV buying, and how direct access to premium inventory is reshaping the future of television advertising. They also explore Tatari's Upstream platform, the role of data and AI in media planning, recent industry shakeups involving Publicis, The Trade Desk, Fox, and Roku, and why transparency and supply paths are becoming table stakes in CTV. Takeaways Tatari's Cannes campaign highlights the limitations of relying exclusively on programmatic TV buying. Major tentpole events like the Super Bowl, Olympics, and World Cup are still primarily bought through direct relationships. Convergent TV requires access to both linear and streaming inventory to maximize reach and outcomes. Data remains a key differentiator, but inventory access is equally important in a supply-constrained TV market. Tatari leverages more than a decade of performance data to optimize campaigns based on outcomes. Tatari's Upstream platform enables direct publisher integrations, reducing intermediaries and improving transparency across CTV buying. Increased scrutiny around fees and transparency is prompting agencies and brands to reevaluate their supply chains. The Fox-Roku partnership signals a shift toward deeper integration between content owners and distribution platforms. AI is accelerating media planning and workflow automation, but its effectiveness depends on the quality of underlying data. Chapters 00:09 Introduction and Tatari's Cannes Billboard Campaign01:03 Why Tatari Says DSPs Are on the TV Sidelines02:44 Can You Buy Sports and Premium TV Through a DSP?03:56 Why Inventory Matters as Much as Data06:14 What Is Tatari's Upstream Platform?07:15 Direct Publisher Integrations and Supply Path Optimization08:12 Publicis and The Trade Desk Reconciliation Explained08:54 Why Brands Are Reexamining Transparency and Fees09:22 What the Fox-Roku Partnership Means for CTV10:02 Why Direct Relationships Matter More in Streaming11:11 AI, Automation, and Agentic Buying12:00 How Tatari Uses Historical Performance Data13:07 Tatari's Biggest Advantage13:10 Tatari's Biggest Challenge13:13 Lightning Round: If Tatari Were an Animal Guests: Ari Paparo, Andy Schonfeld Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing? Robert is not so sure and thinks some of this may be more theater and marketing than actual danger. Who's right? Maybe nobody knows yet. The boys also discuss Fox buying Roku and why the deal is less about content and more about distribution, data, advertising, and owning the screen before the viewer decides what to watch. Plus...Sam Harris doesn't care if it's AI or not. In marketing winners and losers, Robert's winner is a Publicis video, while Joe's winner is Carvana and its move into new-car sales. In rants, raves, and commentary, Joe raves about Sweden pulling back on digital learning for kids and bringing back more books, paper, and handwriting. Robert talks about the LinkedIn and Adobe launch, which may not really be much of a launch at all. Robert also discusses the new AI awards from Cannes. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Shann, c'est un ami de très longue date. On s'est rencontrés au tout début des années 2000 sur un jeu de basket en ligne — ça dit tout. Depuis, il a bougé dans plein de pays : le Japon, Londres, Los Angeles, Shanghai… et maintenant New York, où il vit depuis huit ans. Il a fait une longue carrière dans le marketing chez Publicis, puis il a monté une startup qu'il a vendue.Aujourd'hui, il prépare en mode furtif une nouvelle aventure dans l'IA. Dans cet épisode, Shann nous parle de son rapport à l'argent avec une vision qui m'a vraiment surpris : la fongibilité, l'optionalité et le mirage. Il nous raconte aussi une enfance modeste, l'humiliation de la pauvreté, ce que ça fait de gagner plus que toute sa famille réunie, et pourquoi, dans une pièce remplie de milliardaires, c'est l'artiste qui est l'alpha. Un immense merci à Shann !–COACHING RELATION À L'ARGENT

Nos centramos hoy en Publicis, BMW, Renault, Leonardo-Baykar... Con Alberto Roldán, profesor de finanzas de la Universidad Europea

In today's MadTech Daily, we cover Publicis and TTD settling dispute, The Advertising Association unveiling a new global identity, and Coupang being hit with a record fine over a data breach.

durée : 01:48:11 - Soft Power - par : Frédéric Martel - VivaTech ouvrira ses portes du 17 au 20 juin 2026, dixième édition de ce salon dédié à l'innovation et organisé par "Les Échos" et Publicis. En pleine course à l'intelligence artificielle et à la robotique, l'événement entend surtout jouer les vitrines technologiques pour le soft power français. - réalisation : Peire Legras, Alexandra Malka, Emmanuel Paquette, Quentin Le Van - invités : François Bitouzet Directeur général de VivaTech, Anne Duncan Directrice pour la France du British Council, Thibaud Harrois Maître de conférences en civilisation britannique contemporaine à l'université Sorbonne-Nouvelle, Julie Huguet Directrice de la mission French Tech Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

Dans cet épisode de "Comment j'ai réussi ?", Stéphane Pedrazzi reçoit Charlotte Franceries, directrice générale de McCann France. Elle revient sur le rachat de son agence de publicité par le géant américain Omnicom et sur les défis auxquels elle fait face dans un secteur en pleine mutation.Alors que McCann était une marque historique de la publicité en France, le rachat par Omnicom, quatrième groupe mondial de la communication, a apporté de nombreuses ressources technologiques et financières à l'agence. Mais loin de bouleverser la stratégie de l'entreprise, cette opération a surtout permis à sa DG de renforcer son agilité et son ancrage local, tout en bénéficiant des atouts d'un grand groupe international.Malgré la présence de poids lourds comme Publicis et Havas sur le marché français, Charlotte Franceries est convaincue que la France reste un terreau fertile pour la créativité publicitaire. McCann a d'ailleurs brillé lors du dernier Festival de Cannes, remportant notamment le Grand Prix du Film. La directrice générale mise sur la capacité de son agence à conjuguer la puissance d'un grand groupe et l'agilité d'une PME pour se démarquer sur un marché très concurrentiel.L'arrivée de l'intelligence artificielle dans le secteur de la publicité représente un défi de taille, mais l'invitée voit dans cette révolution numérique une opportunité de se réinventer. L'entreprise a ainsi adopté de nouvelles technologies pour gagner en productivité, tout en mettant l'accent sur la valeur ajoutée de son expertise stratégique et créative auprès de ses clients. Un positionnement qui lui permet de résister à la pression sur les tarifs, estimant que les agences de publicité ne sont pas encore suffisamment rémunérées pour leur véritable apport de valeur.Enfin, dans un contexte économique et géopolitique incertain, Charlotte Franceries reste confiante dans la capacité de la publicité à traverser les crises. Elle estime que son rôle est d'accompagner les marques pour apporter de la joie et de la légèreté aux consommateurs, une mission d'autant plus importante en période de turbulences.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

New York Times bestselling and award-winning author John Kenney spoke with us about life as an ad-man, writing humor for The New Yorker, and the paperback release of his latest novel I SEE YOU'VE CALLED IN DEAD. John Kenney is the bestselling author of three novels and four books of poetry, including Love Poems (For Married People), a New York Times bestseller. His first novel, Truth In Advertising, won the Thurber Prize for American Humor. He is a longtime contributor to The New Yorker magazine's Shouts & Murmurs column. His most recent novel, I See You've Called In Dead (available in paperback June 2nd), is described as “The Office meets Six Feet Under meets About a Boy” and was an instant bestseller. The book follows Bud Stanley, an obituary writer who accidentally publishes his own obituary and begins attending strangers' funerals to find meaning of life. In a starred review Booklist said of the book, “I See You've Called in Dead is a witty and heartwarming reminder of the bottomless despair, limitless absurdity, and undeniable joy of the human experience.” John Kenney has worked as a copywriter for more than 25 years at Ogilvy, McGarry Bowen, and Publicis. He has created campaigns for American Express, Citi, Chevron, Heineken, and Cadillac, to name a few. [Discover The Writer Files Extra: Get 'The Writer Files' Podcast Delivered Straight to Your Inbox at writerfiles.fm] [If you're a fan of The Writer Files, please click FOLLOW to automatically see new interviews. And drop us a rating or a review wherever you listen] In this file John Kenney, Milena, and I discussed: His past life as a high profile copywriter  10 years of rejections from the New Yorker Why he still has impostor syndrome The personal inspiration behind his latest novel Writing self-deprecating poetry Why he's writing a memoir about rewriting his mother's obituary And a lot more! Show Notes: byjohnkenney.com I See You've Called in Dead by John Kenney (Amazon) John Kenney Amazon Author Page John Kenney on Instagram John Kenney for The New Yorker Milena Gonzalez | Writer | Reader | Book Reviewer diary_of_a_book_babe on Instagram Kelton Reid Instagram Kelton Reid on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa Levy (Advertising & Experiential Marketing Executive)Current Role: President of Sparks (a leading global brand experience and live events agency) Former Role: President and Chief Client Officer at Digitas North America Bio: Melissa Levy is a powerhouse executive in the advertising, digital, and experiential marketing industries. She began her career in finance and transitioned into e-commerce marketing during the dot-com era before finding her true calling in the agency world. Levy spent 15 years at the Publicis-owned digital agency Digitas, rising through the ranks to become the President and Chief Client Officer. During her tenure, she oversaw a team of hundreds across multiple U.S. offices, managing high-stakes accounts for Fortune 10 giants and major consumer brands like Microsoft, HP, and PayPal. In early 2026, she made a high-profile move to become the President of Sparks (a subsidiary of Freeman), where she now steers the agency's creative, strategy, and live-event production operations. A fierce advocate for diversity and leadership development, Levy is a founding member of the Boston chapter of Chief (a network for executive women) and serves on the board of directors for the AdClub. Her work has earned top industry accolades, including Cannes Lions, Effies, and the Ad Club's Women We Admire award.

Two big retail earnings reports, two very different stories. Home Depot grew total sales 4.8% to $41.77 billion, but comparable sales barely moved (up 0.6%) and net income slipped to $3.29 billion from $3.43 billion a year ago, a sign of margin pressure. Target posted the louder top line, with net sales up 6.7% to about $25.15 billion and comps up 5.6%. The catch: net income fell 24% to $781 million, and the stock dropped nearly 5% after management guided comps down to roughly 1% for the rest of the year.On the tech side, Google and Blackstone are launching an AI cloud company with as much as $25 billion behind it, built on Google's own TPU chips to take on Nvidia and CoreWeave. France's Publicis Group bought the data platform LiveRamp for $2.2 billion in cash, a wager on "data co-creation" for AI agents.And 5 Investor minute stories from the world of venture capital, IPOs, and mergers and acquisitions. The Watson Weekly is sponsored by Avalara. For ecommerce brands, tax compliance gets more complicated with every new channel, state, product, and market. Avalara Agentic Tax and Compliance helps automate the work behind the scenes, so merchants can deliver a smoother customer experience — with accurate tax calculation at checkout, clearer visibility into tariffs and duties, and fewer surprises for customers when their order arrives.Avalara works with ecommerce platforms like Shopify, BigCommerce, WooCommerce, and more, helping teams manage compliance faster and scale with more confidence. To learn more about Avalara's ecommerce compliance solutions, and explore resources built for growing ecommerce brands go to avalara.watsonweekly.com for more details.

Leaked audio from Meta's All Hands: Zuck wants to train AI on employee behavior. DraftKings CEO goes scorched earth on Kalshi. Publicis bought LiveRamp. Chinese brands are quietly acquiring Everlane, Blue Bottle, and Salomon. Airbnb will have to embrace AI agents. The feed is fake. And someone put their CPA on Meta Ray-Bans.Thank you to our sponsors:​ AdQuick — ⁠adquick.com⁠​ ⁠Thrad.ai⁠ — ⁠thrad.ai⁠​ beehiiv — ⁠⁠beehiiv.com⁠​ The Farm — thefarmllp.com STAY CONNECTEDJames on Twitter & LinkedIn – /jamesborowDaniel on LinkedIn, Instagram, TikTok – /danieldrugerSubscribe & leave a ⭐⭐⭐⭐⭐ review on Spotify & Apple Podcasts.

This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert's long-held view. Google may have created an even better business model than the one it already had, and the old one was pretty darn good. Instead of sending people out to websites, Google can now keep users inside its own experience, answer more complex questions, and eventually handle more of the buying, research and decision journey itself. So what does that mean for marketers? It means the old SEO bargain is breaking. Ranking is no longer enough. Getting the click is no longer guaranteed. And if Google becomes the destination instead of the doorway, brands need to think very differently about trust, authority, direct relationships and what it actually means to be found. The Feed Is Fake Next, the boys discuss the Vulture article on how social feeds are increasingly being manufactured through clipping, coordinated amplification and artificial momentum. The big takeaway: marketers can no longer assume that views, likes, comments or shares are clean signals of audience interest. If popularity can be engineered, then trust signals become more important than ever. Joe and Robert also wonder whether this is just a strange temporary window. Are we in a one-to-two-year messy middle where fake feeds, synthetic content and AI-generated attention overwhelm the system before the platforms fix it, users reject it, or the whole thing collapses into something else? Either way, the advice is clear: do not build your strategy on fake momentum. Build something people can actually trust. Marketing Winners and Losers Joe's winner: The AI Doc: Or How I Became an Apocaloptimist. Joe liked that the documentary did not simply take one side of the AI debate. It explored both the optimism and the fear around AI, giving space to the people who believe AI could unlock enormous progress and those who believe it could create enormous harm. Robert's winner: Publicis, which agreed to acquire LiveRamp for approximately $2.2 billion in cash. The move gives Publicis deeper data capabilities at a time when first-party data, identity, privacy-safe collaboration and AI-powered marketing are becoming central to competitive advantage. Rants and Raves Joe's rave: Rishad Tobaccowala on the future of work. Robert's rant: Palantir and the "SaaS is dead" narrative. Robert reacts to the idea that traditional software-as-a-service is being replaced by a more AI-driven model, sometimes described as "service as software." The boys unpack whether this is a real business model shift or just another big tech phrase looking for a market. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Auren Hoffman, founder of LiveRamp, joins Ari Paparo and Eric Franchi to discuss Publicis' acquisition of LiveRamp, the company's biggest missed opportunities, and why connectivity is becoming even more important in the AI era.  They also dive into Google I/O, AI-powered search, publisher challenges, product-led companies, and how AI is changing the way operators work.  Takeaways  LiveRamp's biggest strength is still its network and connectivity.  Auren believes better product execution could unlock much larger growth.  AI agents will increase the need for fast data movement across platforms.  Product-focused leadership continues to define successful ad tech companies.  Google's AI-first search experience is reshaping web traffic and publishing.  AI tools are rapidly changing how executives and teams operate.  Chapters  00:00 Publicis acquires LiveRamp  01:14 Auren's perspective on LiveRamp's evolution  02:17 The biggest product opportunities ahead  05:35 Middleware, clean rooms, and connectivity  07:20 Pricing and growth challenges  09:13 Why AI changes the value of data infrastructure  12:03 What Publicis could improve  15:37 Product leadership in ad tech  19:45 Trade Desk, UID2, and the competitive landscape  21:13 Google I/O and AI-powered search  26:27 Why AI is changing how operators work  29:28 The changing economics of publishing  34:21 Vox, podcasts, and creator-led media  36:32 Amazon affiliate cuts and publisher impact Guests: Ari Paparo, Eric Franchi, Auren Hoffman Learn more about your ad choices. Visit megaphone.fm/adchoices

How much did Publicis acquire LiveRamp for? What percentage of UK digital advertising businesses are using AI? What figure is Meta's ad revenue projected to hit in 2026?In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing is joined by John Still, head of content, and COO Lindsay Rowntree, with an all-time score of 3-0. The first story this week is Publicis Groupe acquiring data collaboration platform LiveRamp. The team discusses what this means for the industry and the agentic opportunities it presents for the agency holding group. The second explores the pace of AI adoption in digital advertising, and the regulations needed alongside its rapid acceleration. Finally, they examine Meta's ad revenue growth, which is projected to rise in 2026 before slowing in 2027, and the possible reasons behind those figures.*Lindsay was referring to Meta's Advantage+, not Automated+0:00 Introduction1:12 How much did Publicis acquire LiveRamp for?11:06 What percentage of UK digital advertising businesses are using AI?23:25 What figure is Meta's ad revenue projected to hit in 2026?

Publicis dropped a bomb on Sunday. By Monday, LinkedIn was on fire. Christian, co-host of the In/organic Podcast pulled together two of the sharpest voices in commerce and media to break down what this deal actually means — beyond the press release.Joining In/Organic for this special episode: Ari Paparo, 20-year ad tech veteran, host of the Marketecture podcast, and author of Yield: How Google Bought, Built and Bullied Its Way to Advertising Dominance — and Peter (PVSB) Bond, co-host of the CPG Guys podcast (closing in on episode 600) and Head of Industry and Client Engagement at Flywheel, the commerce acceleration division of Omnicom.This is the one episode this week you can't skip.What we cover: Is this really an agentic AI story or is that just the packaging? Why LiveRamp's client count is already down from 940 to 800 — and what happens next. Why Omnicom, WPP, and every other holdco is immediately accelerating their own identity builds. The three distinct assets inside LiveRamp and which one actually matters. Why Amazon Marketing Cloud is the elephant in the clean room conversation. What independent agencies and lower middle market ad tech players should actually do in response. And who the M&A targets are for anyone not named Publicis.Timestamps0:00 — Breaking news: Publicis announces plan to acquire LiveRamp1:58 — Deal terms: $2.5B total EV, $2.16B net of cash, 2.8x revenue2:45 — Guest intros: Ari Paparo (Marketecture) and Peter Bond (CPG Guys / Flywheel)4:00 — The backstory: IPG acquired Acxiom in 2018 but deliberately excluded LiveRamp5:30 — Is this an agentic AI story? Ari's honest take7:30 — The agent execution problem: why data rails matter as much as intelligence8:43 — The MCP angle: data as enabler vs. data as action9:32 — Data supremacy and the holdco war — Peter's perspective11:00 — LiveRamp client attrition: 940 → 800 and Horizon already looking to exit11:35 — Auren Hoffman's forlorn X post and what's buried in it12:28 — What does WPP, Omnicom, and every other holdco do now?13:18 — Publicis's track record: Epsilon, Citrus Ad, Sapient — and whether Profiteur was worth it14:55 — Breaking down LiveRamp's three assets: Ramp ID, clean room (Habu), and onboarding16:30 — WPP acquired Infosum. Omnicom has Acxiom/Real ID. Who's missing what?17:38 — Amazon Marketing Cloud owns 75% of retail media ad dollars — what does that leave LiveRamp?19:33 — Benoit from Liquid Death: "Not having a clean room strategy in 2026 is malfeasance"20:35 — What this means for independent agencies and lower middle market ad tech players22:21 — LiveRamp as a natural monopoly — and why competitors now have a real window23:35 — The Flywheel parallel: neutrality ends the moment you're inside a holdco25:48 — M&A targets for the corps dev teams at PMG, Horizon, and the super-independents27:16 — The Trade Desk's UID2: worth billions as a standalone, invisible inside the DSP27:36 — The financial model of holdcos is fundamentally transforming — Peter's closing argument29:12 — Ari's final shout-out: Optimal as the leading independent clean room target

MadConnect CEO Bob Walczak joins Eric Franchi and Joe Zappa to break down why Publicis' acquisition of LiveRamp is one of the most important adtech deals in years and what it reveals about the future of the industry. They discuss why connectivity and interoperability have become so strategically valuable, why Publicis made such an aggressive move from a position of strength, and what this deal says about the growing pressure on holdcos to own more of the advertising stack. The conversation also explores whether this signals a broader acceleration of adtech M&A and what the other holdcos may do next.

Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

OpenAI launched its self-serve ad platform for ChatGPT two weeks ago, and the implications are still arriving. No minimum spend. Cost-per-click bidding starts at three to five dollars. Dentsu, Omnicom, Publicis, WPP — every big agency holding company is wired in. The advertising era of ChatGPT didn't begin gradually. It began on May fifth.The 2.5 billion dollars this year, 100 billion by 2030 target is the exact economic model that built Google and Meta. The free-tier user is no longer the customer. The free-tier user is the inventory. No minimum spend means every small business is about to flood in."Without sharing conversations" is the legal version. The advertiser never sees your data. OpenAI sees all of it and sells the right to act on what it sees. The data didn't leak. The middleman just changed seats. That's not a privacy story. That's a conflict of interest story that's now structural, not occasional.Gmail launched in 2004 with no ads and the cleanest interface on the web. Facebook News Feed in 2007 as a way to keep up with friends. Twitter started selling promoted tweets in 2010 after promising it never would. Every era ends the same way. The only thing that changes is how trusted the interface was before the ads showed up.The conversational interface is the highest-trust interaction humans have ever built into a machine. You ask in plain language. It answers in plain language. No blue links. No scrollable feed. Just one voice. We just sold the ad inventory inside that voice. The question isn't whether the model lies to you. The question is what fraction of your day is now navigated through a relationship whose paymaster isn't you.⏱️ Chapters0:00 — OpenAI's self-serve ad platform launched May 50:25 — MiniDoge: $2.5B → $100B is the Google/Meta playbook0:55 — Nyx: the middleman just changed seats; conflict is structural1:25 — MiniDoge: Gmail 2004 → Facebook 2007 → Twitter 2010 → ChatGPT 20262:00 — HH: the assistant works for whoever bid highest now2:15 — Saarvis: we sold the ad inventory inside the most-trusted interface ever built⚡ Learn agentic ai free - https://staas.fund/ai-workshop ⚡-----

Ohne Aktien-Zugang ist's schwer? Starte jetzt bei unserem Partner Scalable Capital. Mit eigenem KI-Chatbot, der dir alle Fragen rund ums Investieren beantwortet. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Iran-Entspannung drückt Ölpreis kurz. NextEra kauft Dominion Energy. Publicis schnappt sich LiveRamp. Elliott steigt bei Bio-Rad ein. Regeneron scheitert mit Krebsmittel. Uber baut Delivery-Hero-Anteil auf 25% aus. Commerzbank lehnt UniCredit-Angebot ab. Hoka war der Laufschuh-Hype der letzten Jahre. Jetzt flacht das Wachstum ab, die Aktie der Holding Deckers (WKN: 894298) hat 25% verloren. Ist die Skepsis übertrieben oder holt die Konkurrenz von Brooks und New Balance Hoka ein? Glutamat-Hersteller, Autokühler-Bauer, Wafer-Monopolist: Die krassesten KI-Profiteure kennt kaum jemand. Ajinomoto (WKN: 853681), Modine (WKN: 869795), Soitec (WKN: A2DKAC), AT&S (WKN: 922230) und Sivers (WKN: A1W9Z9) bis zu 1.150% Plus in 2026. Diesen Podcast vom 19.05.2026, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ce lundi 18 mai, François Sorel a reçu Hugo Borensztein, cofondateur et président d'Omi, Christophe Aulnette, senior advisor chez Seven2 et ancien président de Microsoft France et Asie du Sud, et Clément David, président de Theodo Cloud. Ils se sont penchés sur la défaite d'Elon Musk lors du procès contre OpenAI, le mécontentement d'OpenAI au sujet de l'intégration de ChatGPT sur l'iPhone, les dernières informations sur la refonte de Siri dans iOS 27, ainsi que le rachat de LiveRamp par Publicis pour 2,2 milliards de dollars, dans l'émission Tech & Co, la quotidienne, sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.

Au sommaire :Les ministres des Finances des pays du G7 se réunissent à Paris pour tenter de trouver des solutions face aux défis économiques mondiaux, notamment la hausse des taux d'intérêt et les tensions géopolitiques.Le budget des armées françaises va être augmenté de 36 milliards d'euros sur la période 2026-2030, ce qui profitera principalement aux grands groupes industriels de défense.Les syndicats de Samsung en Corée du Sud menacent de déclencher une grève de 18 jours, ce qui pourrait avoir de graves conséquences économiques pour le pays et perturber l'approvisionnement mondial en puces électroniques.La France cherche à renouer des liens économiques avec l'Algérie, un marché important où elle a perdu du terrain ces dernières années face à la concurrence d'autres pays.Le groupe Publicis se renforce dans l'intelligence artificielle en rachetant l'américain LiveRamp pour 1,9 milliard d'euros.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In today's Digest, we cover Publicis' purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads. We also discuss WBD betting on agentic advertising ahead of its Paramount merger and AI driving 129% growth for ‘meaningful' brands. 

In this Marketing Over Coffee: Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for […] The post Paul Ruscoe on Having the Difficult Discussions About Growth appeared first on Marketing Over Coffee Marketing Podcast.

Adland's agency networks have been forced to think differently, after a challenging year for holding companies with economic instability, a mega-merger and AI disruption.Publicis began calling itself a “platform organisation” years ago, while Omnicom restructured to become a “premier marketing and sales company” after the acquisition of IPG last year. In February, WPP's chief executive Cindy Rose said: “We don't want to be a holding company any more”, but a “single operating company” instead.Campaign Red released a market report called "The big reboot", looking into the top network's 2025 FY results and what the post-holding company era looks like for the industry.In this episode, Campaign's editorial team is discussing why the largest agency groups are moving away from the holding company label, and what this "reboot" means. Editor-in-chief Gideon Spanier, media editor Beau Jackson and deputy media editor Shauna Lewis join the episode hosted by tech and multimedia editor Lucy Shelley.Further reading:Arthur Sadoun on why “pressure” from investors doesn't matter, Publicis' “resilience” and the competitionPublicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”Q1 expected to be “worst quarter” for WPP's new business in 2026WPP reports 6.7% revenue decline in Q1 2026Omnicom revenue grew 3.9% in Q1 after IPG acquisitionChapter 1: RevenueChapter 2: HeadcountChapter 3: M&AChapter 4: Share priceChapter 5: New businessChapter 6: Creative awardsAA/Warc: adspend forecast for 2026 drops amid methodology shake-up“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure ReportAA/Warc: adspend to break records and smash £50bn ceiling in 2026 Hosted on Acast. See acast.com/privacy for more information.

Mr. Beast Biography Flash a weekly Biography.In the past few days, MrBeast, the YouTube titan Jimmy Donaldson, has been at the center of high-stakes drama and empire-building moves that could redefine his biography. On Monday night, fans lost it over his surprise cameo on Survivor 50 during the iconic auction twist, as Entertainment Now reports, where he delivered a Super Beware Advantage briefcase—a gold coin flip that saved Devens at Tribal Council, bumped the prize to 2 million bucks, and handed out an immunity idol, sparking wild online buzz about his reality TV clout.Legal fires rage on: MetaRant details a fresh federal lawsuit from April 22 by ex-Beast Industries exec Lorraine Marois, alleging a toxic workplace with male staff silencing women in meetings and mocking them, plus maternity leave violations—claims the company slams as baseless with refuting messages and docs. No resolution yet, but its biographical weight looms large amid prior Beast Games class actions over contestant exploitation and a simmering 5 million dollar suit against Toronto's MHQ production house, per Hindustan Times, with MHQ countersuing for 10 million more over breach claims tied to the Amazon hit's rushed 2024 filming.Business-wise, Business Insider reveals Beast Industries is aggressively hiring a VP of agency partnerships to lock in multi-year deals with ad giants like WPP and Publicis, signaling deeper dives into the 5 billion dollar media empire that TIME showcased in a recent behind-the-scenes vid, spotlighting his viral machine, snack lines, theme parks, and giveaway spectacles.No major headlines in the last 24 hours, but these threads—lawsuits testing his untouchable image, TV twists boosting his cross-media reach—hint at a pivot from pure philanthropy to scrutinized mogul status. All verified from named outlets; no unconfirmed rumors here.Thanks for listening, subscribe to never miss an update on MrBeast and search Biography Flash for more great biographies. This has been a Quiet Please production.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AIThis episode includes AI-generated content.

Mr. Beast Biography Flash a weekly Biography.Jimmy Donaldson, known to the world as MrBeast, continues to dominate headlines as the planet's most subscribed YouTube creator with nearly 479 million subscribers as of April 2026. The 27 year old media mogul has built a staggering empire valued at over 5 billion dollars, but recent weeks have painted a complicated picture of unprecedented success tangled with serious legal challenges.On the business front, Beast Industries is actively expanding its advertising operations. According to Business Insider, the company is recruiting a Vice President of Agency Partnerships to bridge MrBeast's ecosystem with major advertising holding companies including WPP, Publicis, and Omnicom. This strategic move signals aggressive growth in securing high value multi year master service agreements, demonstrating Donaldson's ambitions to deepen relationships with traditional advertising powerhouses.Financially, MrBeast's empire continues its meteoric rise. Reports indicate he generated between 600 to 700 million dollars in revenue during 2024 alone, with personal earnings reaching 85 million for 2025. His chocolate brand Feastables alone generated 250 million in revenue last year and is projected to hit 520 million in 2025. Donaldson achieved billionaire status at just 26 years old.However, the legal landscape surrounding MrBeast has darkened considerably. In April 2026, former employee Lorrayne Mavromatis filed a bombshell lawsuit against Beast Industries alleging years of sexual harassment, gender discrimination, and wrongful termination after becoming a mother. Beast Industries has vehemently denied all allegations, releasing statements calling the lawsuit clout chasing and claiming to possess extensive evidence including Slack messages and company documents that refute the claims. The company also accused the lawsuit of exploiting Donaldson's publicly disclosed medical conditions including his eye condition and Crohn's disease.This lawsuit joins a growing list of legal troubles. Five contestants from Beast Games Season 1 filed a class action suit in 2024 alleging mistreatment, sexual harassment, unsafe conditions, and pressure to sign illegal contracts. Additionally, MrBeast's production company is currently engaged in a five million dollar lawsuit against Toronto based production house MHQ over Beast Games Season 1 production disputes, with MHQ countersuing for an additional 10 million in damages.These developments reveal a creator at the absolute pinnacle of digital media influence, yet simultaneously navigating unprecedented workplace and production challenges that could reshape how major content creators operate.Thank you for listening to this edition of MrBeast Biography Flash. Please subscribe to never miss an update on MrBeast and search the term Biography Flash for more great biographies.Thanks for listening. This has been a Quiet Please production.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AIThis episode includes AI-generated content.

In this memorial episode of the Watson Weekly, host Rick Watson is joined by Kelly Goetsch, President, Pipe17 Jeff Oh, Growth Leader, Commerce, Publicis Sapient, Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer, Publicis, Giancarlo Anania, Senior Director, Global Strategic Alliances & GTM — Partner & Ecosystem Strategy, and Octavio Delgado, Digital eCommerce Engineering Leader, GM to celebrate the life and legacy of Jon Panella, the Group Vice President at Publicis Sapient and a titan of the retail technology industry.Over a career spanning more than 30 years, Jon became a cornerstone of the commerce world, known as much for his encyclopedic knowledge as for his role as a super connector and information broker.The conversation dives into the personal stories that defined Jon, including:A Master Mentor: Colleagues share how Jon led by example, always sharing recognition and lifting those around him.The "Old-School Gentleman": The panel reflects on Jon's diplomatic nature, his Socratic method of leadership, and his unique ability to treat competitors with kindness and generosity.Industry Presence: From the halls of trade shows to his leadership as Chairman of the MACH Alliance, Jon's influence was felt globally.Life Beyond Commerce: A look at Jon's deep devotion to his family—particularly his wife, Linda—and his unwavering (and championship-winning) love for the Pittsburgh Steelers.On May 2, a celebration of the life of Jon Panella will take place in Fort Worth,Texas.

The Trade Desk (NASDAQ:TTD) has lost nearly 70% of its value since its 2024 highs but does that make it a buying opportunity or a value trap? In this deep dive, 7investing founder Simon Erickson breaks down the full story: how TTD built a 3,800% return from its IPO to 2024 by revolutionizing programmatic advertising, and exactly what went wrong in 2025, from tariff-driven ad budget cuts to new competitive pressure from Amazon (NASDAQ:AMZN) undercutting Trade Desk's pricing at roughly half the take rate, to Publicis Groupe (EPA:PUB) auditing whether they've been overcharged for years.But the bull case is very much alive. Jeff Green who built the world's first demand-side ad platform and has consistently out-innovated competitors for two decades is responding with OpenPath, a direct-connect solution that could bypass the entire inefficient real-time bidding infrastructure and deliver more ad dollars directly to publishers. With the global digital advertising market now topping $1 trillion, and 28% of that on the open internet where TTD operates, the stakes couldn't be higher.Simon also shares why he still holds Trade Desk as an official 7investing recommendation, covers the competitive dynamics with platforms like Amazon DSP, and explains why the Publicis audit is the key near-term variable every TTD investor should be watching closely right now.Stocks Mentioned:The Trade Desk (NASDAQ:TTD)Amazon (NASDAQ:AMZN)Microsoft (NASDAQ:MSFT)Netflix (NASDAQ:NFLX)Walmart (NYSE:WMT)Walt Disney Company (NYSE:DIS)Publicis Groupe (EPA:PUB)Alphabet / Google (NASDAQ:GOOGL)Meta Platforms (NASDAQ:META)NVIDIA (NASDAQ:NVDA)Coupang (NYSE:CPNG)#TradeDesk #TTD #ProgrammaticAdvertising #AdTech #GrowthStocks #StockAnalysis #DigitalAdvertising #BuyTheDip #StocksToWatch #InvestingIn2026 #7investing #Simonerickson

Recorded live at the WBL Summit — part of the Inspiring Women WBL Series. A real estate executive in New York spent years as the only woman at the table in a male-dominated industry, learning the rules of a game no one had taught her. Her husband, watching her navigate corporate rooms full of men, kept asking pointed questions. Why did you say it that way? Don't you see how that lands? That was the moment Julie Zuraw started writing down what she was learning. Years later, Lead Like a Woman is a program she has delivered to female executives around the world, and Julie is now President & CEO of Invest Ahead, the national forum formerly known as the Thirty Percent Coalition, representing over 90 institutional investors, pension funds, asset managers, and private equity firms with more than $8 trillion in assets under management. But the path there was anything but linear. Julie started her career running the branding division at what is now Publicis, left with a few women to build a consulting practice, then went in-house with a real estate client and ran that company for ten years before running a second New York real estate firm as COO. Large, male-dominated, high-stakes. She figured the game out the hard way, and built the program she wished she'd had. Today Julie is leading the organization that pioneered the 30% goal for women on public company boards back in 2011, when only about 12% of US corporate board seats were held by women. The moral argument was obvious. The business case was obvious. But the progress was slow, and in the current climate some of it is actively being rolled back. In this episode of Inspiring Women, recorded at the WBL Summit, host Laurie McGraw sits down with Julie Zuraw, President & CEO of Invest Ahead, to talk about what it actually takes to move the needle on boardroom diversity, and what she tells executive women about building real power in rooms that weren't designed for them. They discuss: ▪ How Julie's years running male-dominated real estate companies in New York taught her there was a game being played, and why her husband's feedback became the founding insight for Lead Like a Woman ▪ Why the fundamental rule of finance — diversify or your risk goes up — has always been the business case for diverse boards, and why the opposition has always been social rather than economic ▪ How Invest Ahead's members engage with the companies they invest in as shareholders, why those conversations can take years to land, and why they still work ▪ The private equity program that pulls curated candidate profiles from pipeline organizations like LCDA, LEAP Pinnacle, ELC, and 50/50 Women on Boards, so deal teams have a broader bench before the next board seat opens ▪ Why "I can't find the talent" is a ridiculous argument, and what's actually happening when boards default to the same small network every time ▪ The California SB 826 story — seven years of fighting to pass it, Judicial Watch's lawsuit, the ruling still in the courts — and why hundreds of women got onto boards through Invest Ahead regardless of whether the law survives ▪ Why the advice to "just be more confident" is terrible advice, and where real personal power actually comes from ▪ The difference between female and male communication rituals, why the compliment game doesn't land in male-dominated hierarchies, and why that's not a reason to stop being who you are ▪ Julie's single piece of advice to the several hundred executive women in the room at WBL: you are the only one who decides you are worthy, and you are the only one who can decide you are not Julie Zuraw has spent her career inside rooms that weren't built for her, and she walked out of every one of them having figured out how they actually work. Now she is running the organization that gets other women into those rooms — and teaching them the game before they walk in. This episode is part of the Inspiring Women WBL Series, recorded on-site at the WBL Summit. WBL (Women Business Leaders of the US Health Care Industry Foundation) brings together senior women leaders across healthcare to connect, learn, and lead. Learn more about WBL at wbl.org. #InspiringWomen #WBL #WBLSummit #WomenInLeadership #BoardDiversity #InvestAhead #LeadLikeAWoman — Inspiring Women is hosted by Laurie McGraw. Subscribe for more conversations with the women shaping healthcare, finance, and business at the highest levels.

On parle IA vidéo cette semaine dans Tech 45' avec Olivier Reynaud, le cofondateur et CEO d'Aive. Après avoir cofondé Teads, l'un des grands succès français de l'adtech, il s'attaque maintenant à un autre goulet d'étranglement : la fabrication et l'optimisation des contenus vidéo. Lancée commercialement début 2024, Aive automatise la post-production grâce à l'IA et a déjà convaincu de grands groupes comme Stellantis, LVMH, Clarins, TF1, Publicis ou Omnicom. La startup a levé 12 millions d'euros en juin 2025, puis étendu sa Série A à 16,5 millions en novembre 2025. On va parler avec Olivier de Teads, d'IA, de création vidéo et d'ambition mondiale. Je suis Seb Couasnon, bon épisode

This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber. Joe and Robert then dig into a landmark legal verdict against social media platforms, focusing on Meta's Instagram and Google's YouTube. The big shift? Instead of the usual failed arguments around Section 230, these new cases are targeting platform design itself, claiming the products were intentionally built to be addictive. Joe and Robert discuss whether this could become a true "big tobacco" moment for social media, with larger legal and financial consequences ahead. Next up, OpenAI shuts down Sora after the Disney deal. Is this a warning sign for OpenAI's long-term strategy, or just a simple business decision to cut a product that wasn't generating revenue and was draining resources? Joe and Robert break it down. Plus, OpenAI hires a new ad chief (which is always a good sign, right?). Finally, TikTok rolls out new video advertising programs at NewFronts, and Joe and Robert see it as more evidence of a race to the bottom in digital media. Marketing Losers of the Week Robert looks at the Publicis versus The Trade Desk battle. Joe calls out Apple for confirming that ads are coming to Apple Maps. Rants and Raves Robert shares thoughts on courts temporarily allowing Perplexity AI shopping agents on Amazon. Joe raves about the greatness of Rick Rubin and why his approach may tell us something important about the AI future. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?Jim's guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent the last seven years helping transform the company from a restaurant delivery app into a multi-category commerce platform with over $14 billion in revenue and more than 3.2 billion orders in 2025. Today, DoorDash is one of the most recognizable brands in tech, with ambitions to become a “24/7 life assistant” for its customers.Kofi joined DoorDash in 2019 as VP of Marketing before being promoted to the company's first Chief Marketing Officer in 2022. In this role, he oversees marketing across consumers, merchants, and Dashers. Born in Ghana, Kofi came to the U.S. for college in Minnesota, where, as he says, he stumbled into marketing. He began his career at Leo Burnett, then worked at Wieden+Kennedy and Publicis, before moving to the brand side with Bacardi and Facebook.After the recording, Kofi announced that he will be stepping down from his role at DoorDash in May, marking the end of an impactful chapter helping shape one of the most recognizable brands in tech and commerce.Tune in for a conversation on risk, leadership, and building work that actually gets noticed.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If culture moves at the speed of TikTok, then today's CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and marketing. And its mission, to inspire creativity and bring joy, has fueled extraordinary growth, even as the company has navigated controversy and major shifts, including the recent acquisition of TikTok U.S. by a consortium of investors including Oracle, Silver Lake, and MGX. The platform now reaches more than one billion users globally and has grown into a multi-billion-dollar advertising business, generating an estimated $33 billion in ad revenue in 2025.Sofia has spent the past six years helping build TikTok's business during one of the most dynamic growth periods in tech. In her role, she helps brands around the world show up effectively on one of the most culturally influential platforms in the world. Before TikTok, Sofia served as Chief Client Officer at the consumer insights platform Suzy and began her career in advertising at Publicis, later spending five years at BBDO. An activist at her core, Sofia also speaks openly about representation in tech, where Latinas hold roughly 1% of executive roles, and she is deeply committed to fostering inclusion across the industry.Tune in for a conversation with a leader who believes today's CMOs must evolve into enterprise leaders who connect culture, creativity, and business results.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.