Podcasts about Publicis

In today's MadTech Daily, we cover Publicis and TTD settling dispute, The Advertising Association unveiling a new global identity, and Coupang being hit with a record fine over a data breach.

Dans cet épisode de "Comment j'ai réussi ?", Stéphane Pedrazzi reçoit Charlotte Franceries, directrice générale de McCann France. Elle revient sur le rachat de son agence de publicité par le géant américain Omnicom et sur les défis auxquels elle fait face dans un secteur en pleine mutation.Alors que McCann était une marque historique de la publicité en France, le rachat par Omnicom, quatrième groupe mondial de la communication, a apporté de nombreuses ressources technologiques et financières à l'agence. Mais loin de bouleverser la stratégie de l'entreprise, cette opération a surtout permis à sa DG de renforcer son agilité et son ancrage local, tout en bénéficiant des atouts d'un grand groupe international.Malgré la présence de poids lourds comme Publicis et Havas sur le marché français, Charlotte Franceries est convaincue que la France reste un terreau fertile pour la créativité publicitaire. McCann a d'ailleurs brillé lors du dernier Festival de Cannes, remportant notamment le Grand Prix du Film. La directrice générale mise sur la capacité de son agence à conjuguer la puissance d'un grand groupe et l'agilité d'une PME pour se démarquer sur un marché très concurrentiel.L'arrivée de l'intelligence artificielle dans le secteur de la publicité représente un défi de taille, mais l'invitée voit dans cette révolution numérique une opportunité de se réinventer. L'entreprise a ainsi adopté de nouvelles technologies pour gagner en productivité, tout en mettant l'accent sur la valeur ajoutée de son expertise stratégique et créative auprès de ses clients. Un positionnement qui lui permet de résister à la pression sur les tarifs, estimant que les agences de publicité ne sont pas encore suffisamment rémunérées pour leur véritable apport de valeur.Enfin, dans un contexte économique et géopolitique incertain, Charlotte Franceries reste confiante dans la capacité de la publicité à traverser les crises. Elle estime que son rôle est d'accompagner les marques pour apporter de la joie et de la légèreté aux consommateurs, une mission d'autant plus importante en période de turbulences.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

New York Times bestselling and award-winning author John Kenney spoke with us about life as an ad-man, writing humor for The New Yorker, and the paperback release of his latest novel I SEE YOU'VE CALLED IN DEAD. John Kenney is the bestselling author of three novels and four books of poetry, including Love Poems (For Married People), a New York Times bestseller. His first novel, Truth In Advertising, won the Thurber Prize for American Humor. He is a longtime contributor to The New Yorker magazine's Shouts & Murmurs column. His most recent novel, I See You've Called In Dead (available in paperback June 2nd), is described as “The Office meets Six Feet Under meets About a Boy” and was an instant bestseller. The book follows Bud Stanley, an obituary writer who accidentally publishes his own obituary and begins attending strangers' funerals to find meaning of life. In a starred review Booklist said of the book, “I See You've Called in Dead is a witty and heartwarming reminder of the bottomless despair, limitless absurdity, and undeniable joy of the human experience.” John Kenney has worked as a copywriter for more than 25 years at Ogilvy, McGarry Bowen, and Publicis. He has created campaigns for American Express, Citi, Chevron, Heineken, and Cadillac, to name a few. [Discover The Writer Files Extra: Get 'The Writer Files' Podcast Delivered Straight to Your Inbox at writerfiles.fm] [If you're a fan of The Writer Files, please click FOLLOW to automatically see new interviews. And drop us a rating or a review wherever you listen] In this file John Kenney, Milena, and I discussed: His past life as a high profile copywriter  10 years of rejections from the New Yorker Why he still has impostor syndrome The personal inspiration behind his latest novel Writing self-deprecating poetry Why he's writing a memoir about rewriting his mother's obituary And a lot more! Show Notes: byjohnkenney.com I See You've Called in Dead by John Kenney (Amazon) John Kenney Amazon Author Page John Kenney on Instagram John Kenney for The New Yorker Milena Gonzalez | Writer | Reader | Book Reviewer diary_of_a_book_babe on Instagram Kelton Reid Instagram Kelton Reid on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa Levy (Advertising & Experiential Marketing Executive)Current Role: President of Sparks (a leading global brand experience and live events agency) Former Role: President and Chief Client Officer at Digitas North America Bio: Melissa Levy is a powerhouse executive in the advertising, digital, and experiential marketing industries. She began her career in finance and transitioned into e-commerce marketing during the dot-com era before finding her true calling in the agency world. Levy spent 15 years at the Publicis-owned digital agency Digitas, rising through the ranks to become the President and Chief Client Officer. During her tenure, she oversaw a team of hundreds across multiple U.S. offices, managing high-stakes accounts for Fortune 10 giants and major consumer brands like Microsoft, HP, and PayPal. In early 2026, she made a high-profile move to become the President of Sparks (a subsidiary of Freeman), where she now steers the agency's creative, strategy, and live-event production operations. A fierce advocate for diversity and leadership development, Levy is a founding member of the Boston chapter of Chief (a network for executive women) and serves on the board of directors for the AdClub. Her work has earned top industry accolades, including Cannes Lions, Effies, and the Ad Club's Women We Admire award.

La loi européenne sur l'intelligence artificielle va bientôt arriver, se mettre en place toussa toussa, même si ça va prendre du temps. Et donc on parle de tout ça avec Valérie. Et franchement, c'est quand même déjà beaucoup plus clair ! Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Two big retail earnings reports, two very different stories. Home Depot grew total sales 4.8% to $41.77 billion, but comparable sales barely moved (up 0.6%) and net income slipped to $3.29 billion from $3.43 billion a year ago, a sign of margin pressure. Target posted the louder top line, with net sales up 6.7% to about $25.15 billion and comps up 5.6%. The catch: net income fell 24% to $781 million, and the stock dropped nearly 5% after management guided comps down to roughly 1% for the rest of the year.On the tech side, Google and Blackstone are launching an AI cloud company with as much as $25 billion behind it, built on Google's own TPU chips to take on Nvidia and CoreWeave. France's Publicis Group bought the data platform LiveRamp for $2.2 billion in cash, a wager on "data co-creation" for AI agents.And 5 Investor minute stories from the world of venture capital, IPOs, and mergers and acquisitions. The Watson Weekly is sponsored by Avalara. For ecommerce brands, tax compliance gets more complicated with every new channel, state, product, and market. Avalara Agentic Tax and Compliance helps automate the work behind the scenes, so merchants can deliver a smoother customer experience — with accurate tax calculation at checkout, clearer visibility into tariffs and duties, and fewer surprises for customers when their order arrives.Avalara works with ecommerce platforms like Shopify, BigCommerce, WooCommerce, and more, helping teams manage compliance faster and scale with more confidence. To learn more about Avalara's ecommerce compliance solutions, and explore resources built for growing ecommerce brands go to avalara.watsonweekly.com for more details.

Leaked audio from Meta's All Hands: Zuck wants to train AI on employee behavior. DraftKings CEO goes scorched earth on Kalshi. Publicis bought LiveRamp. Chinese brands are quietly acquiring Everlane, Blue Bottle, and Salomon. Airbnb will have to embrace AI agents. The feed is fake. And someone put their CPA on Meta Ray-Bans.Thank you to our sponsors:​ AdQuick — ⁠adquick.com⁠​ ⁠Thrad.ai⁠ — ⁠thrad.ai⁠​ beehiiv — ⁠⁠beehiiv.com⁠​ The Farm — thefarmllp.com STAY CONNECTEDJames on Twitter & LinkedIn – /jamesborowDaniel on LinkedIn, Instagram, TikTok – /danieldrugerSubscribe & leave a ⭐⭐⭐⭐⭐ review on Spotify & Apple Podcasts.

This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert's long-held view. Google may have created an even better business model than the one it already had, and the old one was pretty darn good. Instead of sending people out to websites, Google can now keep users inside its own experience, answer more complex questions, and eventually handle more of the buying, research and decision journey itself. So what does that mean for marketers? It means the old SEO bargain is breaking. Ranking is no longer enough. Getting the click is no longer guaranteed. And if Google becomes the destination instead of the doorway, brands need to think very differently about trust, authority, direct relationships and what it actually means to be found. The Feed Is Fake Next, the boys discuss the Vulture article on how social feeds are increasingly being manufactured through clipping, coordinated amplification and artificial momentum. The big takeaway: marketers can no longer assume that views, likes, comments or shares are clean signals of audience interest. If popularity can be engineered, then trust signals become more important than ever. Joe and Robert also wonder whether this is just a strange temporary window. Are we in a one-to-two-year messy middle where fake feeds, synthetic content and AI-generated attention overwhelm the system before the platforms fix it, users reject it, or the whole thing collapses into something else? Either way, the advice is clear: do not build your strategy on fake momentum. Build something people can actually trust. Marketing Winners and Losers Joe's winner: The AI Doc: Or How I Became an Apocaloptimist. Joe liked that the documentary did not simply take one side of the AI debate. It explored both the optimism and the fear around AI, giving space to the people who believe AI could unlock enormous progress and those who believe it could create enormous harm. Robert's winner: Publicis, which agreed to acquire LiveRamp for approximately $2.2 billion in cash. The move gives Publicis deeper data capabilities at a time when first-party data, identity, privacy-safe collaboration and AI-powered marketing are becoming central to competitive advantage. Rants and Raves Joe's rave: Rishad Tobaccowala on the future of work. Robert's rant: Palantir and the "SaaS is dead" narrative. Robert reacts to the idea that traditional software-as-a-service is being replaced by a more AI-driven model, sometimes described as "service as software." The boys unpack whether this is a real business model shift or just another big tech phrase looking for a market. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Auren Hoffman, founder of LiveRamp, joins Ari Paparo and Eric Franchi to discuss Publicis' acquisition of LiveRamp, the company's biggest missed opportunities, and why connectivity is becoming even more important in the AI era.  They also dive into Google I/O, AI-powered search, publisher challenges, product-led companies, and how AI is changing the way operators work.  Takeaways  LiveRamp's biggest strength is still its network and connectivity.  Auren believes better product execution could unlock much larger growth.  AI agents will increase the need for fast data movement across platforms.  Product-focused leadership continues to define successful ad tech companies.  Google's AI-first search experience is reshaping web traffic and publishing.  AI tools are rapidly changing how executives and teams operate.  Chapters  00:00 Publicis acquires LiveRamp  01:14 Auren's perspective on LiveRamp's evolution  02:17 The biggest product opportunities ahead  05:35 Middleware, clean rooms, and connectivity  07:20 Pricing and growth challenges  09:13 Why AI changes the value of data infrastructure  12:03 What Publicis could improve  15:37 Product leadership in ad tech  19:45 Trade Desk, UID2, and the competitive landscape  21:13 Google I/O and AI-powered search  26:27 Why AI is changing how operators work  29:28 The changing economics of publishing  34:21 Vox, podcasts, and creator-led media  36:32 Amazon affiliate cuts and publisher impact Guests: Ari Paparo, Eric Franchi, Auren Hoffman Learn more about your ad choices. Visit megaphone.fm/adchoices

How much did Publicis acquire LiveRamp for? What percentage of UK digital advertising businesses are using AI? What figure is Meta's ad revenue projected to hit in 2026?In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing is joined by John Still, head of content, and COO Lindsay Rowntree, with an all-time score of 3-0. The first story this week is Publicis Groupe acquiring data collaboration platform LiveRamp. The team discusses what this means for the industry and the agentic opportunities it presents for the agency holding group. The second explores the pace of AI adoption in digital advertising, and the regulations needed alongside its rapid acceleration. Finally, they examine Meta's ad revenue growth, which is projected to rise in 2026 before slowing in 2027, and the possible reasons behind those figures.*Lindsay was referring to Meta's Advantage+, not Automated+0:00 Introduction1:12 How much did Publicis acquire LiveRamp for?11:06 What percentage of UK digital advertising businesses are using AI?23:25 What figure is Meta's ad revenue projected to hit in 2026?

Publicis dropped a bomb on Sunday. By Monday, LinkedIn was on fire. Christian, co-host of the In/organic Podcast pulled together two of the sharpest voices in commerce and media to break down what this deal actually means — beyond the press release.Joining In/Organic for this special episode: Ari Paparo, 20-year ad tech veteran, host of the Marketecture podcast, and author of Yield: How Google Bought, Built and Bullied Its Way to Advertising Dominance — and Peter (PVSB) Bond, co-host of the CPG Guys podcast (closing in on episode 600) and Head of Industry and Client Engagement at Flywheel, the commerce acceleration division of Omnicom.This is the one episode this week you can't skip.What we cover: Is this really an agentic AI story or is that just the packaging? Why LiveRamp's client count is already down from 940 to 800 — and what happens next. Why Omnicom, WPP, and every other holdco is immediately accelerating their own identity builds. The three distinct assets inside LiveRamp and which one actually matters. Why Amazon Marketing Cloud is the elephant in the clean room conversation. What independent agencies and lower middle market ad tech players should actually do in response. And who the M&A targets are for anyone not named Publicis.Timestamps0:00 — Breaking news: Publicis announces plan to acquire LiveRamp1:58 — Deal terms: $2.5B total EV, $2.16B net of cash, 2.8x revenue2:45 — Guest intros: Ari Paparo (Marketecture) and Peter Bond (CPG Guys / Flywheel)4:00 — The backstory: IPG acquired Acxiom in 2018 but deliberately excluded LiveRamp5:30 — Is this an agentic AI story? Ari's honest take7:30 — The agent execution problem: why data rails matter as much as intelligence8:43 — The MCP angle: data as enabler vs. data as action9:32 — Data supremacy and the holdco war — Peter's perspective11:00 — LiveRamp client attrition: 940 → 800 and Horizon already looking to exit11:35 — Auren Hoffman's forlorn X post and what's buried in it12:28 — What does WPP, Omnicom, and every other holdco do now?13:18 — Publicis's track record: Epsilon, Citrus Ad, Sapient — and whether Profiteur was worth it14:55 — Breaking down LiveRamp's three assets: Ramp ID, clean room (Habu), and onboarding16:30 — WPP acquired Infosum. Omnicom has Acxiom/Real ID. Who's missing what?17:38 — Amazon Marketing Cloud owns 75% of retail media ad dollars — what does that leave LiveRamp?19:33 — Benoit from Liquid Death: "Not having a clean room strategy in 2026 is malfeasance"20:35 — What this means for independent agencies and lower middle market ad tech players22:21 — LiveRamp as a natural monopoly — and why competitors now have a real window23:35 — The Flywheel parallel: neutrality ends the moment you're inside a holdco25:48 — M&A targets for the corps dev teams at PMG, Horizon, and the super-independents27:16 — The Trade Desk's UID2: worth billions as a standalone, invisible inside the DSP27:36 — The financial model of holdcos is fundamentally transforming — Peter's closing argument29:12 — Ari's final shout-out: Optimal as the leading independent clean room target

I avsnitt 236 av Påjobbetpodden gästas Maria och Tobias av Emma Thorp, CEO för Publicis Groupe Sverige och Danmark. I en tid då många verksamheter kämpar med lönsamhet och osäkerhet har Publicis lyckats vända negativa siffror till stark tillväxt. Hur har de gjort?   I avsnittet berättar Emma om sitt ledarskap med människan i centrum och hur man bygger en kultur präglad av tillit, inkludering, kommunikation och gemensamma mål. Vi pratar om turnaround-arbete, tvärfunktionella team, integration mellan verksamheter i Sverige och Danmark samt hur organisationer kan navigera den AI-drivna transformation som påverkar alla branscher.   Vad kan andra ledare lära av Publicis framgångsresa? Hur skapar man en kultur med högt i tak och starkt engagemang? Och kan snällhet faktiskt vara en konkurrensfördel?

MadConnect CEO Bob Walczak joins Eric Franchi and Joe Zappa to break down why Publicis' acquisition of LiveRamp is one of the most important adtech deals in years and what it reveals about the future of the industry. They discuss why connectivity and interoperability have become so strategically valuable, why Publicis made such an aggressive move from a position of strength, and what this deal says about the growing pressure on holdcos to own more of the advertising stack. The conversation also explores whether this signals a broader acceleration of adtech M&A and what the other holdcos may do next.

Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

OpenAI launched its self-serve ad platform for ChatGPT two weeks ago, and the implications are still arriving. No minimum spend. Cost-per-click bidding starts at three to five dollars. Dentsu, Omnicom, Publicis, WPP — every big agency holding company is wired in. The advertising era of ChatGPT didn't begin gradually. It began on May fifth.The 2.5 billion dollars this year, 100 billion by 2030 target is the exact economic model that built Google and Meta. The free-tier user is no longer the customer. The free-tier user is the inventory. No minimum spend means every small business is about to flood in."Without sharing conversations" is the legal version. The advertiser never sees your data. OpenAI sees all of it and sells the right to act on what it sees. The data didn't leak. The middleman just changed seats. That's not a privacy story. That's a conflict of interest story that's now structural, not occasional.Gmail launched in 2004 with no ads and the cleanest interface on the web. Facebook News Feed in 2007 as a way to keep up with friends. Twitter started selling promoted tweets in 2010 after promising it never would. Every era ends the same way. The only thing that changes is how trusted the interface was before the ads showed up.The conversational interface is the highest-trust interaction humans have ever built into a machine. You ask in plain language. It answers in plain language. No blue links. No scrollable feed. Just one voice. We just sold the ad inventory inside that voice. The question isn't whether the model lies to you. The question is what fraction of your day is now navigated through a relationship whose paymaster isn't you.⏱️ Chapters0:00 — OpenAI's self-serve ad platform launched May 50:25 — MiniDoge: $2.5B → $100B is the Google/Meta playbook0:55 — Nyx: the middleman just changed seats; conflict is structural1:25 — MiniDoge: Gmail 2004 → Facebook 2007 → Twitter 2010 → ChatGPT 20262:00 — HH: the assistant works for whoever bid highest now2:15 — Saarvis: we sold the ad inventory inside the most-trusted interface ever built⚡ Learn agentic ai free - https://staas.fund/ai-workshop ⚡-----

Ohne Aktien-Zugang ist's schwer? Starte jetzt bei unserem Partner Scalable Capital. Mit eigenem KI-Chatbot, der dir alle Fragen rund ums Investieren beantwortet. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Iran-Entspannung drückt Ölpreis kurz. NextEra kauft Dominion Energy. Publicis schnappt sich LiveRamp. Elliott steigt bei Bio-Rad ein. Regeneron scheitert mit Krebsmittel. Uber baut Delivery-Hero-Anteil auf 25% aus. Commerzbank lehnt UniCredit-Angebot ab. Hoka war der Laufschuh-Hype der letzten Jahre. Jetzt flacht das Wachstum ab, die Aktie der Holding Deckers (WKN: 894298) hat 25% verloren. Ist die Skepsis übertrieben oder holt die Konkurrenz von Brooks und New Balance Hoka ein? Glutamat-Hersteller, Autokühler-Bauer, Wafer-Monopolist: Die krassesten KI-Profiteure kennt kaum jemand. Ajinomoto (WKN: 853681), Modine (WKN: 869795), Soitec (WKN: A2DKAC), AT&S (WKN: 922230) und Sivers (WKN: A1W9Z9) bis zu 1.150% Plus in 2026. Diesen Podcast vom 19.05.2026, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung. Learn more about your ad choices. Visit megaphone.fm/adchoices

Laurène Barbut, fondatrice de Pistachio, ne rentrait pas vraiment dans les cases des grands groupes.Profil hybride, pensée en arborescence, énergie débordante, elle raconte dans cet épisode avoir longtemps eu le sentiment de ne pas être “le bon profil”. Celui que l'on imagine naturellement évoluer dans des structures codifiées comme Shiseido, MOMA Group, Publicis...Et pourtant, c'est précisément là qu'elle a construit sa trajectoire, jusqu'à créer son propre modèle.Parce qu'au-delà des codes, certains managers ont su voir chez elle autre chose : une force de travail hors pair, une capacité d'exécution rare, une créativité instinctive et cette faculté à porter plusieurs projets à la fois avec une intensité peu commune.Dans cette conversation, nous avons parlé de cette difficulté à trouver sa place lorsque l'on pense différemment, de cette impression parfois persistante de devoir prouver sa légitimité, mais aussi du rôle fondamental que peuvent jouer certains managers et mentors dans une trajectoire professionnelle.Laurène parle de ce décalage qu'elle a longtemps ressenti. Le fait d'être “voyante”, bruyante, dans des métiers d'image, et la manière dont cela pouvait parfois lui retirer de la crédibilité ou de la profondeur aux yeux des autres.Mais cet épisode est aussi une réflexion passionnante sur l'effort, le travail et la capacité à avancer même lorsque certaines choses ne sont pas naturelles. Apprendre “en marchant”, se tromper, recommencer, trouver des solutions quoi qu'il arrive.“Faire de ses failles et de ses blessures un carburant”, comme lui répétait Benjamin Patou, l'un de ses mentors.Aujourd'hui à la tête de son agence Pistachio, Laurène Barbut incarne une autre façon de construire sa trajectoire : sans chercher à lisser sa personnalité, mais au contraire en apprenant à s'appuyer dessus.Pour participer aux événements BWP, rdv sur businesswomeninparis.com, @businesswomeninparis et inscrivez-vous à la newsletter.Titre : Not KingsAuteur : Candy SaysSource : https://candysays.bandcamp.com/Licence : https://creativecommons.org/licenses/by-sa/3.0/deed.frTéléchargement : https://auboutdufil.com/?id=561Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Ce lundi 18 mai, François Sorel a reçu Hugo Borensztein, cofondateur et président d'Omi, Christophe Aulnette, senior advisor chez Seven2 et ancien président de Microsoft France et Asie du Sud, et Clément David, président de Theodo Cloud. Ils se sont penchés sur la défaite d'Elon Musk lors du procès contre OpenAI, le mécontentement d'OpenAI au sujet de l'intégration de ChatGPT sur l'iPhone, les dernières informations sur la refonte de Siri dans iOS 27, ainsi que le rachat de LiveRamp par Publicis pour 2,2 milliards de dollars, dans l'émission Tech & Co, la quotidienne, sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.

Au sommaire :Les ministres des Finances des pays du G7 se réunissent à Paris pour tenter de trouver des solutions face aux défis économiques mondiaux, notamment la hausse des taux d'intérêt et les tensions géopolitiques.Le budget des armées françaises va être augmenté de 36 milliards d'euros sur la période 2026-2030, ce qui profitera principalement aux grands groupes industriels de défense.Les syndicats de Samsung en Corée du Sud menacent de déclencher une grève de 18 jours, ce qui pourrait avoir de graves conséquences économiques pour le pays et perturber l'approvisionnement mondial en puces électroniques.La France cherche à renouer des liens économiques avec l'Algérie, un marché important où elle a perdu du terrain ces dernières années face à la concurrence d'autres pays.Le groupe Publicis se renforce dans l'intelligence artificielle en rachetant l'américain LiveRamp pour 1,9 milliard d'euros.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In today's Digest, we cover Publicis' purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads. We also discuss WBD betting on agentic advertising ahead of its Paramount merger and AI driving 129% growth for ‘meaningful' brands. 

In this Marketing Over Coffee: Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for […] The post Paul Ruscoe on Having the Difficult Discussions About Growth appeared first on Marketing Over Coffee Marketing Podcast.

Adland's agency networks have been forced to think differently, after a challenging year for holding companies with economic instability, a mega-merger and AI disruption.Publicis began calling itself a “platform organisation” years ago, while Omnicom restructured to become a “premier marketing and sales company” after the acquisition of IPG last year. In February, WPP's chief executive Cindy Rose said: “We don't want to be a holding company any more”, but a “single operating company” instead.Campaign Red released a market report called "The big reboot", looking into the top network's 2025 FY results and what the post-holding company era looks like for the industry.In this episode, Campaign's editorial team is discussing why the largest agency groups are moving away from the holding company label, and what this "reboot" means. Editor-in-chief Gideon Spanier, media editor Beau Jackson and deputy media editor Shauna Lewis join the episode hosted by tech and multimedia editor Lucy Shelley.Further reading:Arthur Sadoun on why “pressure” from investors doesn't matter, Publicis' “resilience” and the competitionPublicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”Q1 expected to be “worst quarter” for WPP's new business in 2026WPP reports 6.7% revenue decline in Q1 2026Omnicom revenue grew 3.9% in Q1 after IPG acquisitionChapter 1: RevenueChapter 2: HeadcountChapter 3: M&AChapter 4: Share priceChapter 5: New businessChapter 6: Creative awardsAA/Warc: adspend forecast for 2026 drops amid methodology shake-up“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure ReportAA/Warc: adspend to break records and smash £50bn ceiling in 2026 Hosted on Acast. See acast.com/privacy for more information.

Mr. Beast Biography Flash a weekly Biography.In the past few days, MrBeast, the YouTube titan Jimmy Donaldson, has been at the center of high-stakes drama and empire-building moves that could redefine his biography. On Monday night, fans lost it over his surprise cameo on Survivor 50 during the iconic auction twist, as Entertainment Now reports, where he delivered a Super Beware Advantage briefcase—a gold coin flip that saved Devens at Tribal Council, bumped the prize to 2 million bucks, and handed out an immunity idol, sparking wild online buzz about his reality TV clout.Legal fires rage on: MetaRant details a fresh federal lawsuit from April 22 by ex-Beast Industries exec Lorraine Marois, alleging a toxic workplace with male staff silencing women in meetings and mocking them, plus maternity leave violations—claims the company slams as baseless with refuting messages and docs. No resolution yet, but its biographical weight looms large amid prior Beast Games class actions over contestant exploitation and a simmering 5 million dollar suit against Toronto's MHQ production house, per Hindustan Times, with MHQ countersuing for 10 million more over breach claims tied to the Amazon hit's rushed 2024 filming.Business-wise, Business Insider reveals Beast Industries is aggressively hiring a VP of agency partnerships to lock in multi-year deals with ad giants like WPP and Publicis, signaling deeper dives into the 5 billion dollar media empire that TIME showcased in a recent behind-the-scenes vid, spotlighting his viral machine, snack lines, theme parks, and giveaway spectacles.No major headlines in the last 24 hours, but these threads—lawsuits testing his untouchable image, TV twists boosting his cross-media reach—hint at a pivot from pure philanthropy to scrutinized mogul status. All verified from named outlets; no unconfirmed rumors here.Thanks for listening, subscribe to never miss an update on MrBeast and search Biography Flash for more great biographies. This has been a Quiet Please production.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AIThis episode includes AI-generated content.

Mr. Beast Biography Flash a weekly Biography.Jimmy Donaldson, known to the world as MrBeast, continues to dominate headlines as the planet's most subscribed YouTube creator with nearly 479 million subscribers as of April 2026. The 27 year old media mogul has built a staggering empire valued at over 5 billion dollars, but recent weeks have painted a complicated picture of unprecedented success tangled with serious legal challenges.On the business front, Beast Industries is actively expanding its advertising operations. According to Business Insider, the company is recruiting a Vice President of Agency Partnerships to bridge MrBeast's ecosystem with major advertising holding companies including WPP, Publicis, and Omnicom. This strategic move signals aggressive growth in securing high value multi year master service agreements, demonstrating Donaldson's ambitions to deepen relationships with traditional advertising powerhouses.Financially, MrBeast's empire continues its meteoric rise. Reports indicate he generated between 600 to 700 million dollars in revenue during 2024 alone, with personal earnings reaching 85 million for 2025. His chocolate brand Feastables alone generated 250 million in revenue last year and is projected to hit 520 million in 2025. Donaldson achieved billionaire status at just 26 years old.However, the legal landscape surrounding MrBeast has darkened considerably. In April 2026, former employee Lorrayne Mavromatis filed a bombshell lawsuit against Beast Industries alleging years of sexual harassment, gender discrimination, and wrongful termination after becoming a mother. Beast Industries has vehemently denied all allegations, releasing statements calling the lawsuit clout chasing and claiming to possess extensive evidence including Slack messages and company documents that refute the claims. The company also accused the lawsuit of exploiting Donaldson's publicly disclosed medical conditions including his eye condition and Crohn's disease.This lawsuit joins a growing list of legal troubles. Five contestants from Beast Games Season 1 filed a class action suit in 2024 alleging mistreatment, sexual harassment, unsafe conditions, and pressure to sign illegal contracts. Additionally, MrBeast's production company is currently engaged in a five million dollar lawsuit against Toronto based production house MHQ over Beast Games Season 1 production disputes, with MHQ countersuing for an additional 10 million in damages.These developments reveal a creator at the absolute pinnacle of digital media influence, yet simultaneously navigating unprecedented workplace and production challenges that could reshape how major content creators operate.Thank you for listening to this edition of MrBeast Biography Flash. Please subscribe to never miss an update on MrBeast and search the term Biography Flash for more great biographies.Thanks for listening. This has been a Quiet Please production.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AIThis episode includes AI-generated content.

Publicis Groupe acquired sports marketing and entertainment agency 160over90 this month, in a move it claims will “disrupt” the sector.In this episode, the Campaign team discusses why Publicis has made this "big bet" now, whether the sector needs disrupting and how influencers are changing the game. The team discusses why some say "the gap between brands and consumers is widening" and how athletes are becoming their own "self-contained media platforms, because their performance in the game is so intrinsic to their personas".Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy creativity and culture editor Charlotte Rawlings, creativity and culture editor Shauna Lewis and deputy news editor Marianne Calnan-Holland.Further reading:What does the fan experience of the Fifa World Cup look like from the UK?Coca-Cola World Cup spot explores emotional journey of footballWhy is gaming not a media channel?Beyond borders: why countries don't define modern fandomFifa 2026's longer tournament window presents a golden opportunity for fan activationsBurnley FC and X unveil social documentary on women's teamBurnley FC and X partner with Sure For Men for UK's first X Original series Hosted on Acast. See acast.com/privacy for more information.

In this memorial episode of the Watson Weekly, host Rick Watson is joined by Kelly Goetsch, President, Pipe17 Jeff Oh, Growth Leader, Commerce, Publicis Sapient, Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer, Publicis, Giancarlo Anania, Senior Director, Global Strategic Alliances & GTM — Partner & Ecosystem Strategy, and Octavio Delgado, Digital eCommerce Engineering Leader, GM to celebrate the life and legacy of Jon Panella, the Group Vice President at Publicis Sapient and a titan of the retail technology industry.Over a career spanning more than 30 years, Jon became a cornerstone of the commerce world, known as much for his encyclopedic knowledge as for his role as a super connector and information broker.The conversation dives into the personal stories that defined Jon, including:A Master Mentor: Colleagues share how Jon led by example, always sharing recognition and lifting those around him.The "Old-School Gentleman": The panel reflects on Jon's diplomatic nature, his Socratic method of leadership, and his unique ability to treat competitors with kindness and generosity.Industry Presence: From the halls of trade shows to his leadership as Chairman of the MACH Alliance, Jon's influence was felt globally.Life Beyond Commerce: A look at Jon's deep devotion to his family—particularly his wife, Linda—and his unwavering (and championship-winning) love for the Pittsburgh Steelers.On May 2, a celebration of the life of Jon Panella will take place in Fort Worth,Texas.

The Trade Desk (NASDAQ:TTD) has lost nearly 70% of its value since its 2024 highs but does that make it a buying opportunity or a value trap? In this deep dive, 7investing founder Simon Erickson breaks down the full story: how TTD built a 3,800% return from its IPO to 2024 by revolutionizing programmatic advertising, and exactly what went wrong in 2025, from tariff-driven ad budget cuts to new competitive pressure from Amazon (NASDAQ:AMZN) undercutting Trade Desk's pricing at roughly half the take rate, to Publicis Groupe (EPA:PUB) auditing whether they've been overcharged for years.But the bull case is very much alive. Jeff Green who built the world's first demand-side ad platform and has consistently out-innovated competitors for two decades is responding with OpenPath, a direct-connect solution that could bypass the entire inefficient real-time bidding infrastructure and deliver more ad dollars directly to publishers. With the global digital advertising market now topping $1 trillion, and 28% of that on the open internet where TTD operates, the stakes couldn't be higher.Simon also shares why he still holds Trade Desk as an official 7investing recommendation, covers the competitive dynamics with platforms like Amazon DSP, and explains why the Publicis audit is the key near-term variable every TTD investor should be watching closely right now.Stocks Mentioned:The Trade Desk (NASDAQ:TTD)Amazon (NASDAQ:AMZN)Microsoft (NASDAQ:MSFT)Netflix (NASDAQ:NFLX)Walmart (NYSE:WMT)Walt Disney Company (NYSE:DIS)Publicis Groupe (EPA:PUB)Alphabet / Google (NASDAQ:GOOGL)Meta Platforms (NASDAQ:META)NVIDIA (NASDAQ:NVDA)Coupang (NYSE:CPNG)#TradeDesk #TTD #ProgrammaticAdvertising #AdTech #GrowthStocks #StockAnalysis #DigitalAdvertising #BuyTheDip #StocksToWatch #InvestingIn2026 #7investing #Simonerickson

Recorded live at the WBL Summit — part of the Inspiring Women WBL Series. A real estate executive in New York spent years as the only woman at the table in a male-dominated industry, learning the rules of a game no one had taught her. Her husband, watching her navigate corporate rooms full of men, kept asking pointed questions. Why did you say it that way? Don't you see how that lands? That was the moment Julie Zuraw started writing down what she was learning. Years later, Lead Like a Woman is a program she has delivered to female executives around the world, and Julie is now President & CEO of Invest Ahead, the national forum formerly known as the Thirty Percent Coalition, representing over 90 institutional investors, pension funds, asset managers, and private equity firms with more than $8 trillion in assets under management. But the path there was anything but linear. Julie started her career running the branding division at what is now Publicis, left with a few women to build a consulting practice, then went in-house with a real estate client and ran that company for ten years before running a second New York real estate firm as COO. Large, male-dominated, high-stakes. She figured the game out the hard way, and built the program she wished she'd had. Today Julie is leading the organization that pioneered the 30% goal for women on public company boards back in 2011, when only about 12% of US corporate board seats were held by women. The moral argument was obvious. The business case was obvious. But the progress was slow, and in the current climate some of it is actively being rolled back. In this episode of Inspiring Women, recorded at the WBL Summit, host Laurie McGraw sits down with Julie Zuraw, President & CEO of Invest Ahead, to talk about what it actually takes to move the needle on boardroom diversity, and what she tells executive women about building real power in rooms that weren't designed for them. They discuss: ▪ How Julie's years running male-dominated real estate companies in New York taught her there was a game being played, and why her husband's feedback became the founding insight for Lead Like a Woman ▪ Why the fundamental rule of finance — diversify or your risk goes up — has always been the business case for diverse boards, and why the opposition has always been social rather than economic ▪ How Invest Ahead's members engage with the companies they invest in as shareholders, why those conversations can take years to land, and why they still work ▪ The private equity program that pulls curated candidate profiles from pipeline organizations like LCDA, LEAP Pinnacle, ELC, and 50/50 Women on Boards, so deal teams have a broader bench before the next board seat opens ▪ Why "I can't find the talent" is a ridiculous argument, and what's actually happening when boards default to the same small network every time ▪ The California SB 826 story — seven years of fighting to pass it, Judicial Watch's lawsuit, the ruling still in the courts — and why hundreds of women got onto boards through Invest Ahead regardless of whether the law survives ▪ Why the advice to "just be more confident" is terrible advice, and where real personal power actually comes from ▪ The difference between female and male communication rituals, why the compliment game doesn't land in male-dominated hierarchies, and why that's not a reason to stop being who you are ▪ Julie's single piece of advice to the several hundred executive women in the room at WBL: you are the only one who decides you are worthy, and you are the only one who can decide you are not Julie Zuraw has spent her career inside rooms that weren't built for her, and she walked out of every one of them having figured out how they actually work. Now she is running the organization that gets other women into those rooms — and teaching them the game before they walk in. This episode is part of the Inspiring Women WBL Series, recorded on-site at the WBL Summit. WBL (Women Business Leaders of the US Health Care Industry Foundation) brings together senior women leaders across healthcare to connect, learn, and lead. Learn more about WBL at wbl.org. #InspiringWomen #WBL #WBLSummit #WomenInLeadership #BoardDiversity #InvestAhead #LeadLikeAWoman — Inspiring Women is hosted by Laurie McGraw. Subscribe for more conversations with the women shaping healthcare, finance, and business at the highest levels.

Last year WPP, Apple and Amazon increased their in-office days, with the latter two tech companies mandating five days in office. In February this year, adland's best-performing holding company Publicis Groupe increased its mandated staff attendance from three days to four.In the age of AI and efficiency, this episode of The Campaign Podcast is asking if being in the office more does actually increase productivity, if its possible to measure productivity and if adland will soon be in the office for more days a week. Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy editor Gemma Charles, deputy media editor Shauna Lewis and deputy creative and culture editor Charlotte Rawlings.Further reading:Should adland follow Publicis and WPP's four-day office mandate?This is adland: 2025Updated: latest hybrid working policies at “new big six”Why do more office days no longer boost staff's sense of belonging?Hybrid working in adland: who struggles most with stricter in-office policies?Hybrid working Credos report: Less than half of adland happy with home/office splitMark Read: 'People are happier when they're in the office'Is a four-day working week viable for adland? Hosted on Acast. See acast.com/privacy for more information.

On parle IA vidéo cette semaine dans Tech 45' avec Olivier Reynaud, le cofondateur et CEO d'Aive. Après avoir cofondé Teads, l'un des grands succès français de l'adtech, il s'attaque maintenant à un autre goulet d'étranglement : la fabrication et l'optimisation des contenus vidéo. Lancée commercialement début 2024, Aive automatise la post-production grâce à l'IA et a déjà convaincu de grands groupes comme Stellantis, LVMH, Clarins, TF1, Publicis ou Omnicom. La startup a levé 12 millions d'euros en juin 2025, puis étendu sa Série A à 16,5 millions en novembre 2025. On va parler avec Olivier de Teads, d'IA, de création vidéo et d'ambition mondiale. Je suis Seb Couasnon, bon épisode

Today's MadTech Daily covers OpenAI building a tool to track ChatGPT ad conversions, UK MPs voting down under-16 social media ban for a second time, and Publicis' CEO ruling out launching a rival for The Trade Desk. 

Après avoir cofondé Teads, l'un des grands succès français de la pub vidéo, Olivier s'est lancé dans une nouvelle aventure avec une intuition forte : si la vidéo est devenue centrale dans le marketing, les médias et la pub, alors le vrai goulet d'étranglement n'est plus seulement la diffusion, mais aussi la fabrication, l'adaptation et l'optimisation des contenus.Après plusieurs années de R&D, Aive s'est ancé commercialement en 2024, attirant plusieurs dizaines de clients, grands comptes comme Stellantis, LVMH, Clarins, TF1, Publicis ou Omnicom. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

On today's MadTech Daily we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels'.

Almost one year ago, we had Publicis Health Media CEO Andrea Palmer on the podcast to preview the agency's two-day HealthFront conference. We then spent the Trends segment analyzing the impact of HHS Secretary Robert F. Kennedy Jr. on pharma manufacturers and vaccine policy. This week, Andrea returns to the show to preview the agency's two-day HealthFront conference. Then, we will spend the Trends segment discussing the upcoming debut of The Secretary Kennedy Podcast. No, this isn't a rerun. Sometimes things just never change in healthcare. Just this week, PHM also unveiled a new branding identity to underscore its “purpose-built for today's modern healthcare experience.” In the crowded, endlessly competitive medical marketing landscape, PHM is a dynamic force and its flagship thought leadership summit offers as much as proof. It's great to have Andrea join us this week to preview PHM's 2026 Agency 100 profile, the upcoming HealthFront and delve into four key aspects of her annual Disruptors list. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's MadTech Daily covers Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and Paramount debuting a publishing arm amid the exit of a president.

Today's MadTech Daily covers Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value. We also look at Netflix launching a kids gaming app while an Italian court rules its price hikes illegal. 

A CMO Confidential Interview with Dave Penski, CEO of Connected Media, formerly CEO of Publicis Media, COO of Publicis Groupe, and CEO of ZenithOptimedia. Dave shares perspective on how clients are managing through a challenging marketplace, how there's increasing "disruption" between consumers and advertisers, and why the future of media is based on "connected identity." Key topics include: why Publicis continues to invest in tech; why 2027 will bring increased challenges for marketers; how different business verticals are impacted by "the economic K curve;" and why sports is "as AI proof as it gets." Tune in to hear why you should know your customer as precisely as possible across all media types and thoughts on the potential impacts of gambling and NIL (Name, Image and Likeness) on the golden goose of sports. Dave Penski, CEO of Publicis Media (twice over) and former COO of Publicis Groupe, returns to CMO Confidential for a wide-ranging conversation with host Mike Linton on the forces reshaping marketing, media, and the agency business in 2026. Dave offers a rare economist's-eye view across verticals — from tariffs and consumer confidence to the K-economy, AI's real (and overhyped) impact on agencies, the in-housing cycle that never quite materialized as predicted, and why 2027 may be the toughest advertising year in recent memory.Topics covered: connected identity, Publicis' $12B investment thesis, creative and engineering transformation via AI, streaming consolidation, the fragmentation of sports viewing, gambling regulation, and the one piece of career advice Dave still gives every mentee.*This episode is brought to you by Scrunch . Learn more at scrunchai.com/cmo

This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber. Joe and Robert then dig into a landmark legal verdict against social media platforms, focusing on Meta's Instagram and Google's YouTube. The big shift? Instead of the usual failed arguments around Section 230, these new cases are targeting platform design itself, claiming the products were intentionally built to be addictive. Joe and Robert discuss whether this could become a true "big tobacco" moment for social media, with larger legal and financial consequences ahead. Next up, OpenAI shuts down Sora after the Disney deal. Is this a warning sign for OpenAI's long-term strategy, or just a simple business decision to cut a product that wasn't generating revenue and was draining resources? Joe and Robert break it down. Plus, OpenAI hires a new ad chief (which is always a good sign, right?). Finally, TikTok rolls out new video advertising programs at NewFronts, and Joe and Robert see it as more evidence of a race to the bottom in digital media. Marketing Losers of the Week Robert looks at the Publicis versus The Trade Desk battle. Joe calls out Apple for confirming that ads are coming to Apple Maps. Rants and Raves Robert shares thoughts on courts temporarily allowing Perplexity AI shopping agents on Amazon. Joe raves about the greatness of Rick Rubin and why his approach may tell us something important about the AI future. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

In this episode of Next in Media, I sit down with Ryan Detert, CEO of Influential, the creator marketing company that was acquired by Publicis in 2024. Since the acquisition, Influential has seen massive growth, also acquiring Captiv8 to build out a global offering combining technology, services, and measurement all in one place. Ryan and I dig into how brands are structuring their creator teams, why a center of excellence led by media is where the most success is happening, and how technology (especially brand safety tools) has become the non negotiable foundation for scaling influencer campaigns. We also cover the measurement question that every marketer is asking: can you prove creator ROI? Ryan walks us through how MMMs are finally capturing creator value, why always on strategies beat tentpole campaigns, and how platforms like YouTube, TikTok, and Instagram are each fighting for attention in different ways. We get into the AI question too, from "slop" concerns to the future of creator likeness licensing and NIL rights. Ryan makes the case that AI will transform the back end of the business (speed, sourcing, brand safety) long before it replaces human creators in the feed. Plus, Ryan shares why the greatest ROI often comes from 100 micro creators rather than one mega deal. __________________________________________________ Key Highlights  

A CMO Confidential Interview with Dave Penski, CEO of Connected Media, formerly CEO of Publicis Media, COO of Publicis Groupe, and CEO of ZenithOptimedia. Dave shares perspective on how clients are managing through a challenging marketplace, how there's increasing "disruption" between consumers and advertisers, and why the future of media is based on "connected identity." Key topics include: why Publicis continues to invest in tech; why 2027 will bring increased challenges for marketers; how different business verticals are impacted by "the economic K curve;" and why sports is "as AI proof as it gets." Tune in to hear why you should know your customer as precisely as possible across all media types and thoughts on the potential impacts of gambling and NIL (Name, Image and Likeness) on the golden goose of sports.In this episode of CMO Confidential, host Mike Linton sits down with Dave Penski, two-time CEO of Publicis Media and former COO of Publicis Groupe, for a wide-ranging conversation on the forces reshaping media, agencies, and marketing strategy. Dave offers a ground-level view from one of the largest holding companies in the world — covering everything from the fragmented ad marketplace and AI's real-world impact, to the K-economy, streaming consolidation, sports gambling risk, and what CMOs should be building toward in 2027.This episode covers:Why the current ad marketplace is volatile — and which verticals are feeling it mostPublicis's $12B+ investment thesis around connected identity (Epsilon, Mars United, influencer)The real story on agency insourcing: who wins, who loses, and what "outsourcing back out" looks likeWhere AI is actually delivering — creative production, media planning speed, and Sapient's engineering workThe K-economy, hollowing out of the middle class, and what it means for advertising spendStreaming consolidation: why the Paramount/Warner Bros. deal is a win for advertisersSports as the most AI-proof content — and why gambling regulation is a threat to the whole modelWhat CMOs should be investing in now to win in 2027New episodes of CMO Confidential drop every Tuesday. Find our full catalog of 160+ episodes on Spotify, Apple, and YouTube.TIMESTAMPED CHAPTER MARKERS0:00 - Welcome to CMO Confidential0:23 - Introducing Dave Penski, CEO of Publicis Media1:13 - State of the Business Marketplace: Volatility, Tariffs & Fragmentation4:40 - The Agency Landscape: Publicis vs. the Field5:49 - Publicis's $12B Investment Strategy & Connected Media Vision7:42 - What "Connected Identity" Actually Means (Epsilon, 255M IDs)11:35 - Agency Valuations, Margins & Who's Growing vs. Who's Cutting13:21 - The Insourcing Debate: In-House, Out-House & "Re-Housing"23:55 - AI's Real Impact on Agencies: Creative, Engineering & Media Planning30:20 - The K-Economy: Hollowing Out the Middle Class & Advertiser Confidence35:04 - The 2026 Upfront Outlook: Olympics Dollars, Midterms & What's Next40:01 - Streaming Consolidation: Paramount + Warner Bros. & the Six-Player Model42:37 - Sports as AI-Proof Content & the Fragmented Viewing Problem46:00 - Gambling: Bullish on Sports, Bearish on the Regulation Gap48:47 - CMO Advice: What to Build Now for 2027 Success50:47 - Final Advice: The Most Underrated Career Skill Is Still PunctualityTAGSCMO Confidential, Mike Linton, Dave Penski, Publicis Media, Publicis Groupe, agency business, media agency, holding company, connected identity, Epsilon, AI in marketing, AI advertising, media fragmentation, programmatic advertising, insourcing, in-house agency, agency valuations, K-economy, middle class marketing, consumer confidence, advertising marketplace, streaming consolidation, Paramount Warner Bros, sports advertising, sports media, NIL, college sports gambling, sports betting regulation, upfront market, media planning, CMO strategy, marketing leadership, CMO podcast, marketing podcast, chief marketing officer, 2027 marketing strategy, media buying, agency economics, Sapient, creative production AI, marketing AI toolsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

International Women's Month SeriesAdrienne Lahens is the Co-Founder and CEO of Infinite Studios, an AI-native studio transforming how brands produce content. She built and scaled TikTok's Creator Marketplace across 24+ markets, launched TikTok Symphony, and founded the Symphony Collective. Before that, she was COO of Influential, driving 10x growth before its acquisition by Publicis. She helped pioneer native advertising at BuzzFeed during its hypergrowth phase.Then she walked away from all of it to start her own company.In this conversation, Adrienne talks about why she made the leap. She had a beautiful role at an amazing company. Leaving felt like jumping out of a plane without a parachute. But she kept coming back to the same question: what's the bigger risk? Staying comfortable or getting to the end of her life wondering why she never tried?She shares the moment that shifted everything for her on stage. She used to get nervous before speaking. Then she realized the audience isn't thinking about her. They're thinking about what she can offer them. When she started approaching it as service instead of performance, the nerves went away.She tells a story from dinner the night before. A woman with an incredible resume—VP of marketing at major Fortune 500 brands—said she was looking for a senior director role because the market is tough. Adrienne stopped her. You're going for the CMO. You've done the work. If not you, then who?Her advice is simple: the moments you feel the absolute lowest are usually right before something amazing happens. Life tests you like that. Power through.Connect with Adrienne:LinkedIn: linkedin.com/in/adriennelahensTHE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.comIG: https://www.instagram.com/kathisr_chief_reinventor/FB: https://www.facebook.com/kathi.sharpeross/LinkedIn: https://www.linkedin.com/in/kathisharpeross    

What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?Jim's guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent the last seven years helping transform the company from a restaurant delivery app into a multi-category commerce platform with over $14 billion in revenue and more than 3.2 billion orders in 2025. Today, DoorDash is one of the most recognizable brands in tech, with ambitions to become a “24/7 life assistant” for its customers.Kofi joined DoorDash in 2019 as VP of Marketing before being promoted to the company's first Chief Marketing Officer in 2022. In this role, he oversees marketing across consumers, merchants, and Dashers. Born in Ghana, Kofi came to the U.S. for college in Minnesota, where, as he says, he stumbled into marketing. He began his career at Leo Burnett, then worked at Wieden+Kennedy and Publicis, before moving to the brand side with Bacardi and Facebook.After the recording, Kofi announced that he will be stepping down from his role at DoorDash in May, marking the end of an impactful chapter helping shape one of the most recognizable brands in tech and commerce.Tune in for a conversation on risk, leadership, and building work that actually gets noticed.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If culture moves at the speed of TikTok, then today's CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and marketing. And its mission, to inspire creativity and bring joy, has fueled extraordinary growth, even as the company has navigated controversy and major shifts, including the recent acquisition of TikTok U.S. by a consortium of investors including Oracle, Silver Lake, and MGX. The platform now reaches more than one billion users globally and has grown into a multi-billion-dollar advertising business, generating an estimated $33 billion in ad revenue in 2025.Sofia has spent the past six years helping build TikTok's business during one of the most dynamic growth periods in tech. In her role, she helps brands around the world show up effectively on one of the most culturally influential platforms in the world. Before TikTok, Sofia served as Chief Client Officer at the consumer insights platform Suzy and began her career in advertising at Publicis, later spending five years at BBDO. An activist at her core, Sofia also speaks openly about representation in tech, where Latinas hold roughly 1% of executive roles, and she is deeply committed to fostering inclusion across the industry.Tune in for a conversation with a leader who believes today's CMOs must evolve into enterprise leaders who connect culture, creativity, and business results.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.