Podcasts about Publicis

En direct de la Paris Creator Week, j'ai pu passer un petit moment avec un de ses co-fondateurs : Marc, aussi connu sous le pseudo "Jokariz". Passé de banquier à Streamer, il nous raconte son parcours et tout ce qu'il faut savoir sur la Creator Economy... Parce que la France a 10 ans de retard paraît-il, alors il s'agirait de s'y mettre... sans vous vouloir vous commander of course. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In episode 275 of the IDEAS+LEADERS Podcast, I'm joined by Philip Atkinson, leadership coach, organizational transformation expert, beekeeper, and author of Bee Wise: 12 Leadership Lessons from a Busy Beehive.Philip blends his experience at global organizations like Novartis, Roche, Sanofi, and Publicis with the surprising wisdom of the beehive. Together, we explore what leaders can learn from the hidden workings of a busy hive — from decision-making and communication to purpose, learning, and culture. We discuss:• Why leaders should stop being “busy as a bee”• How 50,000 bees make unanimous decisions — and how teams can too• What can we learn from bees about clear communicationIf you're a leader, manager, or entrepreneur looking for fresh, nature-rooted insights to build healthier teams and stronger organizations, this episode is for you.You can learn more about the project at https://beewisebook.com.Books can be bought at Amazon and in all book stores. ALL proceeds go to the charity, Bees For Development.Contact Philip Atkinson at Philip@Hive-Logic.comOr https://hive-logic.comOr on LinkedIn www.linkedin.com/in/philipatkinsonhivelogicThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

In this episode of Act Three, I sit down with the brilliant and endlessly thoughtful Rishad Tobaccowala—author, futurist, speaker, and longtime global strategist—to talk about what it really takes to build a vibrant next chapter. Rishad spent nearly four decades at Publicis Group, eventually becoming Chief Strategist and Chief Growth Officer. But his most interesting work, in many ways, began after he left corporate life and stepped into what he calls his "company of one." We talk about:

Our latest guest is Maya Ackerman — AI‑creativity researcher, professor, and author of Creative Machines: AI, Art & Us (Wiley), as well as founder of WaveAI and LyricStudio (View recent colab with NVidia).Maya's perspective is not just insightful — it's a necessary reality check for anyone building AI today. She challenges the comforting narrative that AI is a neutral tool or a natural evolution of creativity. Instead, she exposes a truth many in tech avoid: AI is being deployed in ways that actively diminish human creativity, and businesses are incentivized to accelerate that trend.Her research shows how overly aligned, correctness-first models flatten imagination and suppress the divergent thinking that defines human originality. But she also shows what's possible when AI is designed differently — improvisational systems that spark new directions, expand a creator's mental palette, and reinforce human authorship rather than absorbing it.This episode matters because Maya names what the industry refuses to admit. The problem is not “AI getting too powerful,” it's AI being used to replace instead of elevate. Businesses are applying it as a cost-cutting mechanism, not a creative amplifier. And unless product leaders intervene, the damage to creativity — and to the people who rely on it for their livelihoods — will become irreversible.Listen to the Episode on Spotify, Apple Podcasts, YoutubeWe're engineering a global creative regression and pretending we aren't.Generative AI could radically expand human imagination, but the systems we deploy today overwhelmingly suppress it. The literature is unequivocal:* AI boosts creative output only when tools are intentionally designed for exploration, not correctness.* When aligned toward predictability, AI drives conformity and sameness.* The rise of “AI slop” is not an insult — it's the logical outcome of misaligned incentives.* New evidence shows that AI-assisted outputs become more similar as more people use the same tools, reducing collective creativity even when individual outputs look “better.”* Homogenization is measurable at scale: marketing, design, and written content generated with AI converge toward the same tone and syntax, lowering engagement and cultural diversity.* Repeated reliance on AI weakens human originality over time — users begin outsourcing ideation, losing confidence and capacity for divergent thought.Resources:* The Impact of AI on Creativity: https://www.researchgate.net/publication/395275000_The_Impact_of_AI_on_Creativity_Enhancing_Human_Potential_or_Challenging_Creative_Expression* Generative AI and Creativity (Meta-Analysis): https://arxiv.org/pdf/2505.17241* AI Slop Overview: https://en.wikipedia.org/wiki/AI_slop* Generative AI Enhances Individual Creativity but Reduces Collective Novelty:https://pmc.ncbi.nlm.nih.gov/articles/PMC11244532/* Generative AI Homogenizes Marketing Content:https://papers.ssrn.com/sol3/Delivery.cfm/5367123.pdf?abstractid=5367123* Human Creativity in the Age of LLMs (decline in divergent thinking):https://arxiv.org/abs/2410.03703 BOTTOM LINE: If your product optimizes for correctness, brand safety, and throughput before originality, you are actively contributing to the global collapse of creative quality. AI must be designed to spark—not sanitize—human imagination.Thanks for reading Design of AI: Strategies for Product Teams & Agencies! This post is public so feel free to share it.Award-winning creative talent is disappearing at scale, and the trend is accelerating.The global creative workforce is shrinking faster than at any time in modern history. Companies claim AI is “enhancing creativity,” yet most restructuring reveals the opposite: AI is being deployed primarily to cut labor costs. In general, layoff announcements top 1.1 million this year, the most since 2020 pandemic.What's happening now:* Omnicom announced 4,000 job cuts and shut multiple agencies — Reuters reporting: https://www.reuters.com/business/media-telecom/omnicom-cut-4000-jobs-shut-several-agencies-after-ipg-takeover-ft-reports-2025-12-01/* WPP, Publicis, and IPG executed multi-round layoffs across design, writing, strategy, and production.* Digiday interviews confirm AI is used mainly to eliminate junior and mid-level creative roles: https://digiday.com/marketing/confessions-of-an-agency-founder-and-chief-creative-officer-on-ais-threat-to-junior-creatives/The most important read on the future & destruction of agencies comes from Zoe Scaman. She always brings a powerful and necessary mirror to the shitshow that is modern corporate world. Read it here:Freelancers and independent creatives are being hit even harder:* UK survey: 21% of creative freelancers already lost work because of AI; many report sharply lower pay — https://www.museumsassociation.org/museums-journal/news/2025/03/report-finds-creative-freelancers-hit-by-loss-of-work-late-pay-and-rise-of-ai/* Illustrators, motion designers, and concept artists report declining commissions as clients adopt Midjourney-style pipelines.* Voice actors face shrinking bookings due to synthetic voice models.* Stock photography, stock audio, and digital concepting have been heavily cannibalized by tools like Midjourney, Runway, and Suno.The research into AI shows even deeper risks:* The Rise of Generative AI in Creative Agencies — confirms agencies deploy AI for margin protection rather than creative innovation: https://www.diva-portal.org/smash/get/diva2%3A1976153/FULLTEXT03.pdf* IFOW/Sussex study shows AI exposure correlates with lower job quality and salary stagnation for creatives: https://www.ifow.org/news-articles/marley-bartlett-research-poster---ai-job-quality-and-the-creative-industriesBOTTOM LINE: Creative roles are vanishing because AI is being optimized for efficiency rather than imagination. If we want creative industries to survive, AI must expand human originality — not replace the people who produce it.:** Creative roles are vanishing because AI is being deployed for efficiency rather than imagination. If we want a future with vibrant creative industries, AI must be designed to amplify human originality — not replace it.Please participate in our year-end surveyWe are studying how AI is restructuring careers, skills, and expectations across product, design, engineering, research, and strategy.Your responses influence:* the direction of Design of AI in 2025,* what questions we investigate through research,* what frameworks we build to help leaders adapt—and protect—their teams.Take the survey: https://tally.so/r/Y5D2Q5Understand your cognitive style so you know how to best leverage AI to boost youThe Creative AI Academy has developed as an assessment tool to help you understand your creative style. We all tackle problems differently and come up with novel solutions using different methods. Take the ThinkPrint assessment to get a blueprint of how you ideate, judge, refine, and decide. Knowing this will help you know in which ways AI can boost —rather than undermine— your originality. For me it was powerful to see my thinking style mirrored back at me. It gave structure to what enhances and undermines my creativity, meaning I better understand what role (if any) AI should play in expanding my creative capabilities. Thank you to Angella Tapé for demonstrating this tool and presenting the perfect next evolution of Dr. Ackerman's lessons about needing AI to be a creative partner, not cannibalizer. BOTTOM LINE: Without cognitive self-awareness, you're not “partnering” with AI—you're surrendering your creative identity to it. Take the ThinkPrint assessment and redesign your workflow around human-led, AI-supported thinking.We are trading away human intellect for productivity—and the safety evidence is damning.The research is now impossible to ignore: AI makes us faster, but it makes us worse thinkers.A major multi-university study (Harvard, MIT, Wharton) found that users with AI assistance worked more quickly but were “more likely to be confidently wrong.”Source: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4573321This pattern shows up across cognitive science:* Stanford and DeepMind researchers found that relying on AI “reduced participants' memory for the material and their ability to reconstruct reasoning steps.”Source: https://arxiv.org/abs/2402.01832* EPFL showed that routine LLM use “led to measurable declines in writing ability and originality over time.”Source: https://arxiv.org/abs/2401.00612* University of Toronto researchers warn that repeated LLM use “narrows human originality, shifting users from creators to evaluators of machine output.”Source: https://arxiv.org/abs/2410.03703In other words: we are outsourcing the exact cognitive muscles that make human thinking valuable — creativity, reasoning, comprehension — and replacing them with pattern-matching convenience.And while we weaken ourselves, the companies building the systems shaping our cognition are failing at even the most basic safety expectations.The AI Safety Index (Winter 2025) reported:“No major AI developer demonstrated adequate preparedness for catastrophic risks. Most scored poorly on transparency, accountability, and external evaluability.”Source: https://futureoflife.org/ai-safety-index-winter-2025/A companion academic review by Oxford, Cambridge, and Georgetown concluded:“Safety commitments across leading LLM developers are inconsistent, largely self-regulated, and often unverifiable.”Source: https://arxiv.org/pdf/2508.16982We are weakening human cognition while trusting companies that cannot prove they are safe. There is no version of this trajectory that ends well without deliberate intervention.Resources:* The Hidden Wisdom of Knowing in the AI Era: * A Critical Survey of LLM Development Initiatives: https://arxiv.org/pdf/2508.16982* Future of Life AI Safety Index (Winter 2025): https://futureoflife.org/ai-safety-index-winter-2025/* Supporting Safety Documentation (PDF): https://cdn.sanity.io/files/wc2kmxvk/revamp/79776912203edccc44f84d26abed846b9b23cb06.pdfBOTTOM LINE: Tools that reduce effort but not capability are not accelerators—they are cognitive liabilities. Product leaders must design for mental strength, not dependency.Schools are producing prompt operators, not original thinkers.Education systems are bolting AI onto decades-old learning models without rethinking what learning is. Instead of cultivating reasoning, imagination, and embodied intelligence, schools are teaching children to rely on AI systems they cannot critique.Resources:* UNESCO: AI & the Future of Education: https://www.unesco.org/en/articles/ai-and-future-education-disruptions-dilemmas-and-directions* Beyond Fairness in Computer Vision: https://cdn.sanity.io/files/wc2kmxvk/revamp/79776912203edccc44f84d26abed846b9b23cb06.pdf* AI Skills for Students: https://trswarriors.com/ai-education-preparing-students-future/BOTTOM LINE: If we do not redesign education, we will create a generation of humans who can operate AI but cannot outthink, challenge, or transcend it.Featured AI Thinker: Luiza JarovskyLuiza Jarovsky is one of the most essential voices in AI governance today. At a time when global AI companies are actively pushing to loosen regulation—or bypass it entirely—Luiza's work provides a critical counterbalance rooted in human rights, safety, law, and long-term societal impact.Why her work matters now:* She exposes the structural risks of deregulated AI adoption across governments and corporations.* She documents how weak or performative governance puts vulnerable communities at disproportionate risk.* She offers practical frameworks for ethical, enforceable AI oversight.Follow her work:BOTTOM LINE: If you build or deploy AI and you are not following Luiza's work, you are missing the governance lens that will define which companies survive the coming regulatory wave.Recommended Reality ChecksTwo critical signals from the field this week:* Ethan Mollick on the accelerating automation of creative workflowshttps://x.com/emollick/status/1996418841426227516AI is quietly outperforming human creative processes in categories many believed were “safe.” The speed of improvement is outpacing organizational awareness.* Jeffrey Lee Funk on markets losing patience with empty AI narrativeshttps://x.com/jeffreyleefunk/status/1996612615850676703Investors are separating real AI value from hype. Companies promising transformation without measurable impact are being punished.BOTTOM LINE: The creative and product landscape is shifting beneath our feet. Those who don't adapt—intellectually, strategically, and operationally—will lose relevance.Final Reflection — Legacy Is a Product DecisionEverything in this newsletter points to a single, unavoidable truth:AI does not define our future. The product decisions we make do.We can build tools that:* expand human originality,* strengthen cognitive resilience,* elevate creative careers,* and produce a generation capable of thinking beyond the machine.Or we can build tools that:* replace the creative class,* hollow out human judgment,* weaken educational outcomes,* and leave society dependent on systems controlled by a handful of companies.As product leaders—designers, strategists, researchers, technologists—we decide which future gets built.Legacy isn't abstract. It's the cumulative effect of every interface we design, every shortcut we greenlight, every metric we reward, and every model we deploy.If you want to build AI that strengthens humanity instead of diminishing it, reach out. Let's design for human outcomes, not machine efficiency.arpy@ph1.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Optimiste, débordant d'idées et d'énergie, créatif, courageux et ancien publicitaire, Didier Zakine a passé plus de 20ans à s'interesser aux autres et à raconter leurs histoires. Jusqu'au jour où il a eu envie de raconter son histoire à travers celle d'un objet très particulier: le tapis rouge du Festival de Cannes. Voilà comment est né Ephernel, son projet fou qui tend à donner une seconde vie à ce morceau de moquette rouge. Un projet passionnant, immense, à travers lequel Didier Zakine se révèle chaque jour un peu plus!Alors comment on passe de Publicis à l'Argentine, de réclame pour la lessive au glamour de Cannes, d'entrepreneur à artiste, sans oublier son enfance, la ville de Nice, ou encore sa femme et ses 3enfants et sa façon de voir et d'aimer la vie. Tout ça et bien plus encore sur cet homme merveilleusement ouvert de coeur et d'esprit, c'est à découvrir dans cet épisode de TQDH.Bonne écoute!Générique composé par Jean ThéveninHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Discover how Kaliyha De Sousa went from volunteering at Regeneration Toronto, a thrift store supporting homeless individuals and newcomers to Canada, to leading major iPhone campaigns at OMD. In this impactful episode, our ChangeMaker Kaliyha, who is an OMD Supervisor, shares her unconventional path into media planning, including how she grew the nonprofit's TikTok account to 30K followers, leveraged a data analytics internship with an Australian beauty and fashion startup while in university, and landed her dream job with one strategic LinkedIn message.What makes this episode extra special is that Kaliyha is a student I taught at the University of Guelph Humber in the Media Studies program.Learn the insider secrets to breaking into competitive marketing agencies without traditional experience, including:How to build a marketing portfolio through volunteer work and create compelling case studiesThe exact TikTok growth strategy that launched her career (hint: trend monitoring and testing)What media planners actually do: translating business objectives into media placements across social, streaming TV, and connected platformsInside look at managing Apple AirPods, Apple Watch, iPad, and iPhone 14-16 launches across Canadian marketsNavigating Quebec's unique media landscape and French-language marketing requirementsAgency vs client-side marketing: scope management, vendor relationships, and cross-team communicationReal talk about hybrid work culture (3 days in office), summer Fridays, unlimited PTO, and work-life balance at top agenciesEpisode Benefits:Perfect for marketing students, recent graduates, career changers, and anyone interested in media planning, digital marketing, data analytics, or breaking into agencies like OMD, Publicis, and Starcom. Kaliyha also shares insights on her upcoming transition to Holt Renfrew as a supervisor, where she will manage luxury retail campaigns for Dior, Gucci, and Prada.Featured topics: Consumer journey storytelling, KPI strategy, streaming TV evolution (Prime Video, Netflix ad tiers), career networking at university job fairs, and the transferable skills between tech and luxury fashion media buying.Guest: Kaliyha De Sousa, Supervisor, OMDTopics: Media planning careers, TikTok marketing, agency life, product launch strategy, data analytics, portfolio building, volunteer marketing experienceFeatured insights: Data analytics for beauty brands, leading iPhone 14-16 launches, transitioning to Holt Renfrew luxury campaigns, and the power of social impact work in career development.Support this podcast at — https://redcircle.com/the-changemaker-collective-podcast-for-future-ready-leaders/exclusive-content

“Job hugging” is on the rise as people cling to jobs during a time of economic and political uncertainty. How can you stay sane and employed when you're terrified you're going to lose your job? Watch the latest Bad Boss Brief for help.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

“Job hugging” is on the rise as people cling to jobs during a time of economic and political uncertainty. How can you stay sane and employed when you're terrified you're going to lose your job? Listen to the latest Bad Boss Brief for help.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Chris Perkins is the President of Model B, an independent growth marketing agency that leverages a unique blend of internal and external talent to deliver innovative solutions for clients. Under Chris' leadership, Model B has built a network of over 60 vetted agency partners worldwide and achieved significant momentum, helping brands achieve superior marketing results through a flexible, collaborative model. Chris brings decades of experience from top agencies like Ogilvy, Hal Riney, and Publicis, and was the first CMO of Brand USA, where he led a $200 million global tourism campaign delivering a 20:1 ROI. In this episode… The traditional agency model is crumbling under the weight of modern work. With teams scattered across time zones and top talent opting for freelance freedom, agencies are being forced to rethink what it means to deliver value. How do you build world-class campaigns when your best people might never meet in person? According to Chris Perkins, the answer lies in embracing flexibility instead of fighting it. Drawing from decades of experience at global agencies like Ogilvy, Hal Riney, and Publicis, Chris believes the future of marketing depends on blending small, highly focused internal teams with curated networks of external experts. His Partner Collective approach allows agencies to scale up or down instantly while maintaining top-tier quality — something that traditional hierarchies struggle to achieve. By pairing management consulting principles with this cloud-based collaboration model, Chris argues that agencies can finally align talent, technology, and client needs in a way that works for the modern era. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Chris Perkins, President of Model B, to discuss how agencies can evolve for a world of remote work and on-demand talent. They talk about what Chris learned from the heyday of big ad firms, how Model B's Partner Collective bridges global expertise, and why smaller, focused teams often outperform large ones. Chris also shares insights on designing agency systems that thrive in the post-office world.

Last week, The Media Leader hosted its flagship annual event in London, The Future of Media, and for this week's episode of the podcast, the team wanted to bottle one of the headline interviews from the conference.On Tuesday, host Jack Benjamin sat down with Niel Bornman, CEO of Publicis Media Connected UK.Publicis is having a big year – it is, by some margin, the strongest-growing of the major global media holding groups, to the point where its competitors are generally looking to emulate its business model.Bornman unpacked the moves the company has made in recent years to set it up for post-pandemic growth, and weighed whether its data-driven model is pushing advertisers more toward performance media.The pair also spoke about the future of the agency model, debated concerns around principal media, and discussed what needs to change to improve Publicis Groupe's declining share price.Highlights:2:14: How Publicis' data-led model put it in a good post-pandemic position.5:08: Can Publicis maintain its USP as competitors look to emulate its business model?7:18: Are we over-investing in performance marketing?10:45: Boosting share price growth13:15: The future of the agency model in an era of AI19:00: Principal media: yay or nay?Related articles:‘We are in a crisis': Advertising: Who Cares? suggests media business models must changeThe great media agency shake-upWho gains most from the agency shift to strategic partnerships with clients?Can principal media be good, actually?Podcast: What did Publicis get for $4.4bn? Interview with Epsilon UK MD Elliott Clayton---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.LinkedIn: The Media LeaderYouTube: The Media Leader

Formado em publicidade, pós graduado em planejamento, com especialização pela Miami Ad School. Passagens por agências como Neogama, Grupo TV1, Publicis, Tesla e Jotacom, onde atendeu clientes como Mercedes-Benz, Pirelli, Coca-Cola, Bradesco, Sicredi, Sem Parar entre outros. Professor de MBAs na ESPM, FGV, Faap, Senac e PUC. Autor de mais de 10 livros sobre branding, planejamento, metodologia, futebol e romances.www.felipemorais.com

"When people who are bad at something think they're great and vice versa. Superpowers and how to find yours, managing with superpowers.” Listen for more on the latest Bad Boss Brief.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Amazon is hosting its fifth annual Holiday Beauty Event through November 2nd, offering up to 40% off major brands and an extra 10% discount for Amazon Live viewers as the e-commerce giant's beauty market share climbs toward 15% by 2030.Mondelez is using a new generative AI tool to cut marketing production costs by 30% to 50%, with plans to create TV-ready ads by next year's holiday season after investing over $40 million in the technology developed with Publicis and Accenture.Gelson's Market partners with Flashfood to offer $9 produce boxes containing $18 worth of seasonal fruits and vegetables in Los Angeles, marking the first Flashfood retail partnership focused exclusively on produce boxes.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Emily Hare is the Global Influencer Lead at Publicis, driving innovation and excellence across influencer, social, and emerging platforms. She leads global client support and growth initiatives, including client education, strategic responses, top-to-top engagements, and collaboration with Global Client Leads (GCLs) for brands such as Haleon, McDonald's, PepsiCo and Mondelez.​ She played a key role in Influential and Captiv8 acquisitions and market rollout, vetting potential companies and working closely with in-market teams to adopt new offerings and go-to-market strategies

In today's Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.

WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom's $16bn, Publicis' €16bn ($19bn) and WPP's £15bn ($20bn). The business has picked up the $42m media account for Optus in Australia and remains in the running for Jaguar Land Rover's global integrated marketing account.With significant changes among the biggest holding companies continuing to shift the advertising landscape, some have questioned whether it is the end of the "big six", heralding the start of a new "big four". In this week's episode of The Campaign Podcast, Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson, examine the potential outcomes. The episode is hosted by tech and multimedia editor Lucy Shelley.Further reading:Accenture is at a crossroads for its global agency ambitionsWhat's next for Accenture Song? CEO Ndidi Oteh at Campaign Live‘Song is changing Accenture': CEO Ndidi Oteh on media, M&A and ‘Big Four' agency rivalryOmnicom now ‘confident' IPG deal will close in November as EU approval nearsYannick Bolloré on Havas' Q3 ‘acceleration', Dentsu's assets and being ‘open' to M&AHavas ‘could be interested' to buy or partner with some of Dentsu's international assetsArthur Sadoun on why Publicis is ‘winning' and how ‘struggling' rivals have dragged down agency valuations Hosted on Acast. See acast.com/privacy for more information.

Ever tried to escape work by picking up a hobby, only to discover it teaches you everything about your profession? In this fascinating conversation with Philip Atkinson, author of "BeeWise: 12 Leadership Lessons from Inside a Busy Hive," Cam and Otis explore how the complex world of beekeeping offers surprising insights into organizational leadership."I was looking in my private life to start a new hobby to do nothing to do with work," Philip explains about his beekeeping journey. "And it was all about complex organizations and decision making and communication and what the bees do. And of course, bang, it hit me. Beekeeping is a metaphor for complex life in working organizations today."From seasonal cycles that mirror business planning to colony division that reflects organizational scaling, Philip draws powerful parallels between the busy hive and today's workplace. "The bees have a natural survival instinct, and they need to adapt and grow," he shares, explaining how this translates to leadership challenges. "As a single leader, I can't do everything. I actually need to create an environment to scale things by trusting other people to be great."Whether you're fascinated by nature, looking for fresh leadership perspectives, or simply curious about how a hobby can transform into a life's purpose, this conversation offers rich insights into what we can learn from these remarkable creatures—or, as Philip would say, Apis Melifera.More About Philip:Philip Atkinson is a leadership coach, organizational transformation expert, and founder of Hive-Logic. With leadership roles at Novartis, Roche, Sanofi, and Publicis, Philip has worked with some of the world's largest organizations to build stronger teams and healthier cultures. Based near the Swiss border in France, he supports senior leaders across Europe and beyond through coaching, facilitation, and strategy. His warm, thought-provoking communication style has landed him features in Forbes, Management Today, CEO World, and BBC TV and radio. Philip is also a beekeeper. In his book Bee Wise: 12 Leadership Lessons from a Busy Beehive, he draws powerful insights from the hidden workings of the hive. The book explores decision-making, inclusion, communication, and purpose with contributions from global thought leaders at EY, L'Oréal, and more. All profits support Bees for Development, a charity helping families build sustainable livelihoods through beekeeping.#LeadershipLessons #BeekeepingAndBusiness #OrganizationalWisdom #HiveLogic #AdaptiveLeadership #Teamwork #NatureInspiredLeadership #LeadershipDevelopment #TribeAndPurpose #10xYourTeamChapter Times and Titles:From Corporate Life to Beekeeping [00:00 - 05:00]Introduction to Philip Atkinson and "BeeWise"The search for a hobby, "nothing to do with work"The moment of realization: "Beekeeping is a metaphor"Apis Melifera: More Than Just Bees [05:01 - 10:00]The fascinating terminology of beekeepingHow the beekeeping community responded to Philip's insightsInitial connections between hives and organizationsSeasonal Wisdom from the Hive [10:01 - 20:00]"Close some of the other projects first" - lessons in prioritizationThe bee lifecycle and seasonal changesHow nature's patterns inform business planningColony Division: A Model for Scaling [20:01 - 35:00]"The bees have a natural survival instinct."How colonies grow by dividing and multiplyingParallels to organizational growth and leadershipCreating an Environment for Others to Thrive [35:01 - 45:00]"As a single leader, I can't do everything."Trusting others to be greatBuilding systems that scale beyond individual capacityThe Busy Hive as Leadership Metaphor [45:01 - End]Key takeaways from Philip's bookHow to connect with Hive-LogicFinal thoughts on learning from nature

“When we try anything new – a new sport or skill or language – we are bad before we get good. But that very badness can be a gift.” Listen for more on the latest Bad Boss Brief.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

On this episode of Embracing Erosion, Devon sits down with Rebecca Geraghty, the Senior Vice President of Product Marketing at Publicis Media, where she leads the product marketing department and serves as a key member of the leadership team. In their conversation, they discussed Rebecca's decade-long journey in product marketing — from aerospace and hardware to startups and agencies — and how she's learned to translate complex technology into compelling stories. She shared insights on finding your “superpower” as a PMM, leading with clarity, balancing management and mentorship, the art of a great demo, and how she's navigated growth and impostor syndrome throughout her career. Enjoy the conversation!

In this episode of The Simple and Smart SEO Show, Crystal sits down with Ana de la Cruz, SEO Lead at Chartis, to explore her journey from Univision Radio to leading SEO strategy at a global media agency. Ana shares how curiosity, reinvention, and kindness shaped her path — and introduces us to the emerging concept of “Vibe Coding,” where AI and human creativity meet.Here's what you'll learn:How Ana transitioned from traditional media to SEO strategyWhy kindness and collaboration are underrated superpowers in the agency worldWhat “vibe coding” really means — and how SEOs can use it to automate and innovateWhy AI expands opportunity instead of replacing humans⏱️ Timestamps:0:00 – Welcome & Guest Intro 0:31 – Ana's journey from media to marketing 2:00 – Landing at Publicis and Omnicom 4:00 – What Chartis does (and why she loves it) 5:20 – How AI opens new opportunities for SEOs 8:35 – What is “vibe coding”? 12:19 – Ana's first experiments with ChatGPT and code 18:45 – Curiosity, courage, and building new skills

In today's Digest, we cover Publicis raising its forecast again as AI fuels growth, California moving to govern AI chatbots, and the EU striking a compromise on sustainability reporting.

“In an age where politics are hard to avoid at work, we talk about people making it a performance. Plus, how to protect your social media posts from your boss and the death threats Eugene got.” Listen for more on the latest Bad Boss Brief.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Kako izgleda karijera koja povezuje muziku, film i marketing? U gostima nam je bio Andreja Milkić, dugogodišnji profesionalac iz sveta komunikacija i oglašavanja. Razgovor prati njegov put od tinejdžerskih medijskih projekata, radija i televizije i rane muzičke scene (TeenAge TV), preko ulaska u industriju i stvaranja Bassivity generacije 2000tih godina, do ozbiljnog advertajzinga i rada na velikim kampanjama (Leo Burnett, Publicis). Gledaoci mogu da očekuju konkretne anegdote i „iza kulisa” priče o tome kako se gradi brend, kako se organizuju kreativni timovi i kako se prelazi iz jedne industrije u drugu bez gubitka kompasa. Ovo je epizoda o karijernim zaokretima, tržišnim promenama i lekcijama iz muzike, filma i marketinga, ispričana kroz iskustvo čoveka koji je sve to prošao iz prve ruke. O čemu smo pričali: - Najava epizode - Početak razgovora - Čime se Andreja bavi - Kad porastem biću - Počeci na Studiju B - Studije vs. život - Filmovi i muzika - Iz muzike u marketing - Zanimljivi momenti - Rad sa ljudima - Rad u edukaciji - Zaključak razgovora Podržite nas na BuyMeACoffee: https://bit.ly/3uSBmoa Pročitajte transkript ove epizode: https://bit.ly/3Wp2oTw Posetite naš sajt i prijavite se na našu mailing listu: http://bit.ly/2LUKSBG Prijavite se na naš YouTube kanal: http://bit.ly/2Rgnu7o Pratite Pojačalo na društvenim mrežama: Facebook: http://bit.ly/2FfwqCR Twitter: http://bit.ly/2CVZoGr Instagram: http://bit.ly/2RzGHjN

Miriam Shirley, que acabou de assumir como nova presidente da BrandLovers - dois anos depois de ter saído do cargo de CEO no grupo Publicis – é a convidada deste CMO Playbook.Rapha Avellar recebe a executiva ganhadora do Prêmio Caboré em 2017 e que ocupou cargos de liderança na Starcom e Ogilvy para debater as transformações da mídia e do mercado publicitário neste século.Na conversa, Miriam argumenta que toda inovação de canal causa confusão nas métricas, compartilha lições de sua carreira e divide a experiência de liderar uma conta como Coca-Cola em contextos diferentes como a Cidade do México e o Rio de Janeiro.Ela comenta o que observou do mercado e nas conversas entre os maiores nomes da publicidade nos dois anos que esteve dedicada à vida pessoal - e seus 33 sobrinhos -, troca números valiosos sobre a Creator Economy com Rapha e explica por que resolveu voltar ao mercado, em uma startup, neste momento.

Medical marketing is faced with gale-force winds of uncertainty, so we're going to spend most of this week's episode focused on the industry's future but in two distinct ways.For our feature interview, we're joined by recurring guest Andrea Palmer, the CEO of Publicis Health Media, as well as Brad Liebow, who recently jumped from Spark Foundry to become PHM's first chief investment officer.The pair explain why the position was established, how it is designed to further differentiate PHM from other medical marketing agencies and how they assess the modern health media landscape.After that is our Trends segment, where we'll discuss the Trump administration's press conference tying the usage of Tylenol among pregnant women to the rise in cases of autism.The announcement, while widely-expected, was presented to the American people without solid evidence – so we'll dive into what it all means for health brands like Tylenol manufacturer Kenvue as well as medical marketers and HCPs.We'll also do a bit of housecleaning on those Untitled Letters from the FDA as part of the ongoing DTC pharma ad crackdown. Music: “Deep Reflection” by DP and Triple Scoop Music. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“When your mental health is suffering so acutely that you can't work, the last thing you need is a catchphrase like the currently trendy “quiet cracking”. You need to understand that no one in corporate America is coming to save you. But we've got some ideas that might help.” Listen for more on the latest Bad Boss Brief.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

David's the kind of guy who can make Miracle Whip cool again—literally. A former comedian and improviser, he spent nearly 20 years leading creative teams at top ad agencies like Publicis.Sapient and VaynerMedia. Along the way, he cooked up national campaigns for iconic brands like Ferrari, Samsung Electronics, Mountain Dew Ice, and AT&T. His pièce de résistance? A Miracle Whip campaign that broke a decade-long sales slump, racked up over a billion media impressions, snagged a USA Today cover, and brought home a Cannes Lions International Festival of Creativity Silver Lion. Not bad for a guy who started out cracking jokes!

Ronan Berder built Wiredcraft to 140 people, then sold to Publicis for a reported 67 million euros. This Exit Story traces the moment he walked away from Techstars and a product dream to double down on services—and why that decision paid off. 

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why. Dig deeper on the topics mentioned in this week's episode: ~The meaning of agency holding companies' changing power dynamics ~Dentsu's strategy to stand out amid industry M&A ~Behind the scenes of the updated “How Many Licks” campaign ~Listen to Little Caesar's CMO talk sports marketing strategy

In this Exit Right episode, Mike Silver interviews Adrian Hewlett, CEO of Sealand, on transitioning from agency life to building a sustainable brand. Discover insights on entrepreneurship, business growth, company culture, and selling to Publicis - plus lessons from successes, challenges, and global expansion strategies. Hosted on Acast. See acast.com/privacy for more information.

“A reader asks about annual reviews. Spoiler alert – we hate them. We talk why, what to do better, and how not to be a Bad Boss with annual reviews.” Listen for more on the latest Bad Boss Brief.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

In this conversation, Mike Petrella, Managing Director of Strategic Partnerships at Kinective Media by United Airlines, discusses his journey in the advertising and media industry, the establishment of Kinective Media, and its role in transforming traveler commerce. He highlights the importance of partnerships, customer choice, and the use of data and AI to enhance the travel experience. The discussion also covers the unique aspects of the commerce media network and how it engages with affluent travelers. Takeaways Mike Petrella has a rich background in media and advertising.Connective Media is the first traveler media network. The network aims to enrich traveler journeys through personalized experiences. Partnerships are crucial for expanding the offerings of Mileage Plus. Data privacy is a top priority in handling traveler information. AI is being utilized to enhance customer interactions and experiences. The average traveler spends significant time engaging with content during their journey. Kinective Media targets affluent individuals with tailored advertising The platform offers omnichannel access to travelers across various touchpoints. Creating a personalized journey is essential for customer loyalty. Chapters 00:00 Introduction to Kinective Media and Mike Petrella 02:03 Mike's Journey to United Airlines 04:55 Building Kinective Media from Scratch 06:09 Understanding the Commerce Media Network 08:43 Engaging Advertisers and Brands 11:21 Partnerships and Customer Choice 13:56 Loyalty Programs and Consumer Journey 15:10 Utilizing Data for Targeting 18:39 The Role of AI in Enhancing Travel Experience The Refresh News: September 8:Google's Antitrust “Win,” Epsilon SSP Backlash, and Perplexity Pauses Ads This episode of The Refresh breaks down the week's biggest stories in advertising and tech regulation. Google escaped the harshest remedies in its long-running search antitrust trial, with the court declining to force a Chrome or Android spinoff or ban payments to partners like Apple and Samsung. Meanwhile, media buyers are taking a closer look at Publicis-owned Epsilon SSP, with some blocking it entirely due to transparency concerns. And in the AI space, Perplexity has pulled back on its ad experiments, raising bigger questions about how generative search can—or should—be monetized. Judge Mehta's ruling spared Google from structural breakups or bans on partner payments, requiring only limited data sharing and oversight for six years. Generative AI competition from OpenAI, Microsoft, Meta, and Perplexity influenced the court's belief that search competition is evolving without harsher remedies. Google maintains dominance with 65–70% of global browser share and around 40% of ad spend coming from paid search. Media buyers discovered they were funneling spend through Publicis-owned Epsilon SSP via reselling, sparking data leakage and conflict-of-interest concerns. Perplexity scaled back its ads after advertiser pushback, highlighting the lack of clear value, measurement, and final product structure in AI-driven ad formats. Learn more about your ad choices. Visit megaphone.fm/adchoices

¿Cómo puede un anunciante escoger la solución más adecuada para identificar a su audiencia en medios digitales? El Identity Use Case Builder de IAB Spain aspira a responder estas preguntas. Nos hemos sentado con sus artífices, José Ramón Mencías (Publicis) y Mónica Rodríguez (Utiq) para entender su motivación y algunos precedentes -como el estudio sobre el estado de la privacidad digital en España.Mónica Rodríguez Paz es Managing Director de Utiq para el Sur de Europa y cuenta con más de 15 años de experiencia en marketing digital, habiendo trabajado antes en Salesforce, Telefónica y Microsoft. Ha liderado la integración de soluciones de identidad y estrategias “cookieless” para grandes marcas y medios en España e Italia. Además, es presidenta de la Comisión de Data de IAB Spain.José Ramón Mencías es Data Solutions Lead en el Grupo Publicis, acumulando más de 15 años de experiencia en el sector que incluyen el desarrollo de un Trading Desk independiente y la implementación de infraestructuras de Big Data para grandes marcas, además de haber pasado por la analítica web y el ad serving. También colabora con varias escuelas de negocio y asociaciones del sector.Ambos son co-fundadores de la Data Clean Room Alliance.Referencias:* Mónica Rodríguez Paz en LinkedIn* José Ramón Mencías en LinkedIn* IAB Spain: Identity Use Case Builder* IAB Spain: Estudio sobre el Estado de la Privacidad Digital* Data Clean Room Alliance* Estudio: la agencia de seguridad nacional de Estados Unidos compra datos de navegación de usuarios a data brokers del mercado publicitario (CNN, 2024)* José Ramón Mencías: mitos y futuro del mundo cookieless, la audiencia empoderada, la medición y la publicidad (Masters of Privacy, 2023) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Dans cet épisode, PPC accueille Matthieu Grosselin, co-président et co-fondateur de Seelab, une startup française qui réinvente la création de visuels par l'intelligence artificielle. Ils parlent de créativité augmentée, de sécurité des données, de campagnes TV créées par IA… et du rôle essentiel de l'humain dans ce nouvel écosystème.Matthieu a un parcours riche : Kewego (les débuts de la vidéo en ligne), Viadeo (le concurrent français de LinkedIn), Giroptic (les caméras 360° et la réalité virtuelle), puis HiPay (solutions de paiement à Nantes). En 2023, il fonde Seelab avec Ronan Tessier et Julien Rebaud. Leur promesse ? Produire des visuels on-brand, de haute qualité, grâce à des entraînements de modèles personnalisés, et surtout dans un environnement data safe où les données clients ne sont jamais réutilisées.Ils parlent aussi d'infrastructure (datacenters en Europe, migration progressive vers Scaleway), d'usages (self-service ou accompagnement créatif), et de cas concrets comme la campagne Carrefour réalisée par Publicis et diffusée en TV début 2025. Matthieu évoque l'intégration de modèles vidéo comme Veo (Google), les enjeux de consistance pour le cinéma et les séries et sa boussole produit : Custom · High-End · Safe.Un épisode passionnant pour toutes celles et ceux qui veulent utiliser l'IA comme un accélérateur de créativité… sans renoncer à l'exigence ni à la souveraineté des données.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Media platforms, including Meta, TikTok, X, Spotify, Pinterest and others, have been advancing their own AI capabilities to improve the advertising process of creating and serving ads to an audience. So where does this leave media and creative agencies?Meta, has gone so far as to call itself a “one stop shop” for advertisers, by reportedly aiming to fully automate advertising, including the creation and targeting of ads, by the end of the year. After this was reported, Meta's stock price went up, while Publicis, Omnicom, IPG and WPP's all took a dip. Chief executive Mark Zuckerberg said: “Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we're going to go do the rest for them.”In this episode, the Campaign editorial team discusses how much of a threat media platform's advancement of AI poses and how agencies are adapting to not lose their role in the advertising process.Hosted by tech editor Lucy Shelley, the episode features deputy media editor Shauna Lewis and editor Maisie McCabe.Further reading:You can't just tell an AI to create ads like a CCOWhy is principal-based media buying so controversial?Buckle up for the ride as agency world will look significantly different in two yearsUK TV commercial chiefs on 'radical collaboration' and ‘bullishness' in the face of LHFSir Martin Sorrell: Tech platforms are encroaching on clients of large agenciesWill media buyers be the first victims of AI?Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founderGoogle's EMEA president urges adland: ‘Don't wait for magic AI moment – it's here'Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure' from AI Hosted on Acast. See acast.com/privacy for more information.

“How do you work with a star performer who's brilliant but hard to fit in? Or maybe that's you?” Listen for more on the latest Bad Boss Brief.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

In episode #161 of

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars. I'm joined by Mark Noble of Heineken and Ger Roe of Publicis, Dublin to talk through the amazing award-winning ideas they've brought to life together over the last few years. What can you do for your channel partners?

Nascido em uma família de raízes italianas e apaixonada por futebol, ele encontrou no esporte uma linguagem afetiva desde muito cedo. Foi com o pai, torcedor palmeirense, que viveu suas primeiras grandes emoções esportivas, como a inesquecível Copa do Mundo de 1982. Praticava todos os esportes possíveis na escola e jogava futsal em um time do bairro. Apesar da origem italiana e palmeirense da família, ele se tornou a “ovelha alvinegra”, escolhendo o Corinthians como time do coração. Jogou futsal durante 10 anos e encerrou sua carreira como atleta em um campeonato sul-americano de futebol no Chile. Na faculdade, escolheu o curso de Educação Física, almejando continuar a fazer parte do ambiente esportivo, mas logo entendeu que sua aptidão estava mais no marketing do que na atividade física. A partir daí, iniciou uma trajetória no mundo da publicidade, passando por grandes grupos multinacionais como McCann Erickson, Publicis e DDB. Em mais de 15 anos de carreira, atuou no Brasil e nos Estados Unidos, atendendo marcas globais como Coca-Cola, Nestlé e Walmart — inclusive em campanhas voltadas ao esporte. Mas o reencontro definitivo com sua paixão viria em 2015, quando aceitou o convite para assumir o marketing justamente do Corinthians. Durante quase três anos no clube, foi protagonista de um período de profundas transformações, que resultaram em recordes de faturamento, crescimento de marca e maior profissionalização da estrutura comercial. De lá, assumiu como CEO de uma nova agência esportiva do grupo Publicis, liderando campanhas para a Seleção Brasileira na Copa da Rússia e ampliando o portfólio com contas relevantes no cenário esportivo nacional. Nos anos seguintes, seguiu conectado ao futebol por meio de projetos com a Federação Paulista e a CBF, até que, em 2022, foi escolhido para liderar o marketing do Comitê Olímpico do Brasil. À frente da entidade até o fim de 2024, liderou iniciativas estratégicas como o reposicionamento do “Manda Brasa”, o lançamento das fanfests “Paris é Brasa” e a valorização do atleta como protagonista da comunicação olímpica, consolidando resultados históricos para o COB no ciclo de Paris. Conosco aqui, o publicitário com mais de 25 anos de experiência, estrategista de marketing esportivo, head da 1896, agência dedicada à gestão comercial do COB até os Jogos de Los Angeles 2028, o paulistano Gustavo Ferraz Herbetta. Inspire-se! A 2 Peaks Bikes é a importadora e distribuidora oficial no Brasil da Factor Bikes, Santa Cruz Bikes e de diversas outras marcas e conta com três lojas: Rio de Janeiro, São Paulo e Los Angeles. Lá, ninguém vende o que não conhece: todo produto é testado por quem realmente pedala.  A 2 Peaks Bikes foi pensada e criada para resolver os desafios de quem leva o pedal a sério — seja no asfalto, na terra ou na trilha. Mas também acolhe o ciclista urbano, o iniciante e até a criança que está começando a brincar de pedalar. Para a 2 Peaks, todo ciclista é bem-vindo.  Eu convido você a conhecer a 2 Peaks Bikes, distribuidora oficial da Factor e Santa Cruz Bikes no Brasil. @2peaksbikes @2peaksbikesla SIGA e COMPARTILHE o Endörfina através do seu app preferido de podcasts. Contribua também com este projeto através do Apoia.se.  

CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an unhealthy focus on the speed of measurement and short-term results; marketers having a "feeling of vulnerability" if they haven't heard of new tech; and the fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well. Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car.

Xavier Gury, Founding Partner at Wind Xavier Gury, founding partner at Wind venture capital firm, brings a unique triple perspective to M&A: serial entrepreneur, acquisition target, and now investor. In this episode, Xavier unpacks the critical lessons from his three successful exits, including one transformative deal with Publicis, where he structured a performance-based earnout that prioritized terms over upfront valuation. The conversation reveals why 90% of the deal value came through earnout performance, how to align teams during integration, and the strategic mistakes buyers make when acquiring founder-led companies. M&A professionals will learn practical frameworks for structuring deals that actually work post-close. Things You'll Learn Why deal terms matter more than valuation – and how Xavier structured an earnout where only 10% was paid upfront The "yin yang" principle for balanced M&A deals that create value for both buyer and seller How to incentivize key employees during earnout periods to ensure alignment and execution success _____________ Today's episode of the M&A Science Podcast is brought to you by Grata! Grata is the leading private market dealmaking platform. With its best-in-class AI workflows and investment-grade data, Grata helps investors, advisors, and strategic acquirers effortlessly discover, research, and connect with potential targets — all in one sleek, user-friendly interface. Visit grata.com to learn more. ___________________ M&A Doesn't Have to Be So Painful

“Is any employee so special they can get away with almost anything? The Getting Away with Murder Show answers a reader's question about spoiled salespeople and Eugene and Stephanie talk rock stars, cowering bosses, and more.”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Brian Wieser, CEO of Madison and Wall, sits down with Ari Paparo and Eric Franchi to talk about the current state of advertising and media agencies. They cover recent earnings, the role of AI, and strategic shifts at companies like WPP and Publicis. Brian also shares his views on the economic climate and its effects on the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

“For our 62nd Episode we talk about us, since we're both 62, being born in 1962. We talk regrets, friendship, the biggest influences in our lives and when we first met. Forty some years ago.”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

This episode is brought to you by Walmart Connect. From homepage to home improvement. Win Carts and Minds with Walmart Connect.Next in Media spoke with Sarah Hofstetter, chairwoman of Profitero, a division of Publicis, about the haves and have nots in retail media, whether the big players TV presence is going to cause a bifurcation in the market, and what agentic shopping might do to the whole category.

In this episode of Next in Media, Mike Shields interviews Dani Mariano, CEO of Razorfish, about their research into Gen Alpha, highlighting this generation's unique media consumption habits, brand maturity, and influence on household purchasing decisions, as well as Razorfish's "creator collab" program designed to meet the evolving demands of creator-centric marketing.

US President Trump said they are very close to an India deal, could possibly make one with Europe & it is too soon to say re. Canada.US stocks finished higher but with volatile trade amid reports that Trump had drafted a letter to fire Powell; later, Trump denied this.DXY has regained some composure after getting hit on Fed independence concerns, G10s softer with AUD lagging after soft jobs data.USTs ease after Wednesday's upside, JGBs initially followed suit but picked up after the latest JGB liquidity auction.Crude remains afloat, XAU rangebound, base peers lack conviction in contained trade.Highlights include Australian Employment, UK Jobs, EZ HICP (Final), US Trade, Jobless Claims, Retail Sales & Atlanta Fed GDPNow, G20 Finance Ministers Meeting, Speakers including Fed's Kugler, Daly, Cook & Waller, Supply from Spain, France & UK, Earnings from Novartis, Publicis, Volvo, PepsiCo, GE, Abbott Laboratories, Netflix & TSMC.Click for the Newsquawk Week Ahead.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk