Podcasts about Publicis

Les publications de résultats provoquent des secousses boursières de plus en plus marquées, avec des variations parfois extrêmes en une seule séance pour Dassault Systèmes, Publicis et LVMH, quand Kering, Safran, Vinci ou encore Orange s'envolent de 7 à 10 %. Une volatilité qui interroge, alors même que les grands indices restent étonnamment stables. Entre attentes des investisseurs, réactions algorithmiques et rotations sectorielles, les marchés semblent devenus hypersensibles au moindre écart entre prévisions et réalité comptable. L'analyse de Laurent Chaudeurge, membre du comité d'investissement chez BDL Capital Management. Ecorama du 23 février 2026, présenté par David Jacquot sur Boursorama.com Hébergé par Audion. Visitez https://www.audion.fm/fr/privacy-policy pour plus d'informations.

Deze week hoor je het verhaal van Jeroen Piersma, FD redacteur technologie en innovatie. Hij analyseerde de resultaten van internationale reclamebureaus, voor wie 2025 geen goed jaar was. Slechts één bedrijf wist te ontsnappen aan de malaise: het Franse Publicis. Dat heeft alles te maken met kunstmatige intelligentie. Publicis weet als geen ander hoe het data, technologie en AI moet gebruiken om te groeien. Voorgelezen: Elfanie toe LaerMontage: Sophia Wouda See omnystudio.com/listener for privacy information.

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses why he believes much of the thinking around AI is wrong, how social media is becoming even more shallow, and why agentic commerce will be a challenge. Key discussion topics include the difference between selling more and being able to charge more; how consumers often enjoy the shopping experience in a way that resists algorithmic understanding; and why AI adoption will follow the adoption path of electricity. Tune in to hear why 90% of people in advertising don't know how it really works and how to think of your job as making your brand exceptional. Marketing leaders are getting pulled in two directions at once: “AI will change everything” and “AI is overhyped.” In this episode of *CMO Confidential*, Mike Linton (former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry) sits down with Tom Goodwin to sort through the contradictions—what's real, what's performative, and what executives should do next.Tom has spent his career studying innovation and change, and he brings a clear-eyed view on how AI is reshaping marketing work: where it genuinely compresses time and effort, where it increases noise and sameness, and how organizations can avoid chasing tools instead of outcomes. The conversation also touches on the hidden second-order effects—how incentives shift, how decision-making changes, and why “doing more” isn't the same as “doing better.”If you're a CMO, CEO, or growth leader trying to separate signal from hype, this is a practical, grounded listen.Subscribe for weekly episodes of CMO Confidential.cmo confidential, mike linton, tom goodwin, ai marketing, marketing leadership, chief marketing officer, marketing strategy, generative ai, artificial intelligence, martech, brand strategy, performance marketing, marketing effectiveness, measurement, incrementality, go to market, innovation, digital transformation, marketing operations, agency management, marketing trends 2026, executive leadership, growth strategy, content strategy, customer experience, personalization, automation, creative strategy00:00 Intro: CMO Confidential + today's topic with Tom Goodwin01:20 Why AI creates contradictory truths in marketing05:10 The biggest misconception leaders have about “AI transformation”09:30 What AI actually compresses (and what it doesn't)14:25 When “more content” makes marketing worse18:40 Differentiation in an AI-saturated landscape23:05 What changes inside teams: roles, incentives, accountability28:10 Measurement, trust, and the executive narrative problem33:20 Where CMOs should place bets vs. run experiments38:15 Practical questions to ask vendors, agencies, and internal teams43:10 Closing reflections + what to do nextSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Media planners and buyers, like many in adland, have been tackling a period of immense change. AI, media fragmentation and budget restraints are all impacting the roles within media. At the end of January Campaign hosted Media Week Live, a conference for media planners and buyers, discussing how their roles are changing and what the future of the media agency looks like. Leaders from X, Pinterest, Omnicom, WPP, Publicis and the National Theatre joined to share their perspectives from the top.Campaign's media journalists hosted the event: media editor Beau Jackson and deputy media editor Shauna Lewis. The pair join tech and multimedia editor Lucy Shelley to discuss the future of the media planner and buyer, what part creativity plays in the media plan, how media planners work alongside AI and what challenges media agency leaders are facing this year.Further reading:What does it take to be a media agency chief investment officer?'Frustrating' and 'disappointing': media buyers on Google's action against Kantar Media and BarbThe Lists 2025: Top 10 media buyers‘The weather is changing': How much should publishers fret about Google AI Overviews?Will media buyers be the first victims of AI?Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder Hosted on Acast. See acast.com/privacy for more information.

My guest today is Don Sklenka, SVP of AI Optimization at Claritas and one of the rare operators who's lived at the intersection of creative media and machine intelligence long before AI became a buzzword on every deck. With nearly 25 years in digital marketing, Don built his foundation inside global agency powerhouses like Publicis and Dentsu, leading omni-channel strategies for Fortune 500 brands across retail, CPG, automotive and healthcare. Today, Don is scaling patented AI solutions that turn data into decisions and campaigns into performance engines, real-time optimization, predictive analytics, smarter, creative, better outcomes, less noise, and more signal. Finally, he's a lifelong Cleveland sports fan, which tells you everything you need to know about his resilience and commitment to the long game!

Copywriter-turned-AI search expert Ema Fulga reveals how brands can dominate ChatGPT, Perplexity, and Google AI results without sounding like generic AI slop—and why 60% of searches now end without a single click.Ema is the founder of decipher., a UK and UAE-based AI search optimization agency helping brands appear in AI-powered searches. With 8+ years as a freelance copywriter working with Publicis, NTT Data, and the World Intellectual Property Organization, she pivoted early to Answer Engine Optimization (AEO) when she recognized the seismic shift happening in search behavior. Based in Italy and operating across UK and UAE markets (where 58% of people use ChatGPT or Gemini—higher than most developed countries), Ema bridges the gap between creative storytelling and machine-readable content.She explains:◼️ Why 60% of searches now end without a click—and how to win visibility in the zero-click era◼️ The brutal truth about AI-generated content: why most of it is "garbage" and how to stand out◼️ How to bake your brand voice into AI systems so they cite YOU instead of generic competitors◼️ The simple technique for training ChatGPT on your personal stories, tone, and writing style◼️ Why structured data and schema markup are the "secret handshake" with AI retrieval systems◼️ How to optimize blog content so AI engines pull YOUR answers (not your competitors')◼️ The biggest mistake small businesses make when writing for AI search◼️ Why AI isn't killing creativity—it's actually making you think harder and smarter◼️ The counterintuitive reason answering specific questions beats generic "pillar content"◼️ How decipher. got clients appearing in AI search results in just 4 months◼️ Why the UAE's 58% AI adoption rate makes it the perfect testing ground for AEO strategies◼️ The future of copywriting: why human nuance and storytelling will become MORE valuable, not less[00:00] – Intro[02:15] – From affiliate marketing to copywriting to AI search optimization[07:30] – The "aha moment" that sparked decipher. and the AEO pivot[12:45] – Why 60% of searches never click and what that means for your brand[18:20] – How to train AI on your brand voice (the personal context strategy)[24:10] – The schema markup and structured data frameworks that make AI cite you[29:35] – Writing blog content that shows up in ChatGPT and Perplexity[35:50] – Why AI isn't outsourcing your brain (it's extending it)[41:20] – The UAE market insights and what high-adoption countries reveal about AEO[46:15] – Final insights & where to connect with EmaConnect with Ema:Website: decipher.agencyLinkedIn: linkedin.com/in/ema-fulga-decipherEmail: ema@decipher.agencySubscribe to Drop The Mic for weekly insights on AI, marketing strategies, and business growth frameworks that actually workDone for you marketing: Merged MediaLearn more about Jason Hunt

A CMO Confidential Interview with Pete Imwalla, former CEO of RPA and 4A's board member. Pete shares his take on how many tech changes resulted in additional agency headcount, how AI is rapidly reversing that trend, and why many agency valuations have dropped significantly over the last 5 years. Key topics include: why brand building is like infrastructure; how Publicis is bucking the trend; how to think about "in-housing;" and why Paul Roetzer's CMO 2023 CMO Confidential show was prescient. Tune in to hear about the "2nd mover advantage" and why he hates the concept of "future proofing." Agency economics are getting rewritten in the age of AI. Mike Linton sits down with Pete Imwalle 32-year RPA veteran and former CEO to dissect what's changing—and what leaders should do about it. They cover the shift from reach to relevance, why FTE-based fees are misaligned in an AI world, how to separate automation from actual advantage, and where in-housing does and doesn't work. Along the way: the sustained business impact of the Farmers “We know a thing or two…” campaign, the rise of agentic workflows, and why “future-proofing” starts with culture, not clairvoyance. Chapters00:00:00 – Cold open + show setup00:00:22 – Mike's intro, Pete's background, and today's topic00:01:18 – Farmers campaign wins Sustained Effie) and effectiveness creativity00:02:18 – 30 years of change: from Prodigy/AOL/CompuServe to Netscape and the open web00:03:24 – Google + broadband: when digital finally changed consumer behavior00:04:33 – Mobile's second wave and the trap of “mobile-first/AI-first” strategies00:06:01 – How agencies adapted: leadership, curiosity, and tolerance for experimentation00:07:42 – Investing ahead of revenue: offense + defense in capability building00:08:22 – Reach fragmentation: from “40% on Cheers” to only the Super Bowl00:09:18 – The real squeeze: boards treating advertising as expense, not investment00:10:13 – Short-termism, PE/VC incentives, and brand vs. performance00:12:21 – “Adapt or die”: AI as an extinction event? (hat tip: Paul Roetzer)00:13:28 – Agentic workflows: shrinking grunt work (esp. media & strategy ops)00:16:00 – Client asks: “give me savings, don't risk my IP”00:16:36 – Why FTE pricing disincentivizes efficiency; pay for outcomes instead00:17:51 – Three futures: AI-native, AI-emergent, or obsolete00:21:39 – Holding-company moves; why Publicis is outpacing peers00:22:00 – Agency valuations: ~40% decline over five years; second-mover advantage in AI00:26:37 – In-housing: when it works, when it backfires, and true cost to own00:28:48 – Build vs. buy: amortization, maintenance, and staying current00:30:16 – The Geico lesson: investing through the curve until returns flatten00:31:22 – What to test by EOY 2026: culture, change management, and low-hanging automation00:34:02 – Ditch “future-proofing”; hire for curiosity and adaptability00:35:35 – Wrap + where to find more CMO ConfidentialTagsCMO Confidential,Mike Linton,Pete Imwalle,RPA,agency economics,advertising,marketing leadership,AI in marketing,agentic workflows,media planning,marketing strategy,brand vs performance,FTE pricing,procurement,in-housing,holding companies,Publicis,Omnicom,Super Bowl ads,Effie Awards,Farmers Insurance campaign,Geico case study,change management,digital transformation,marketing AI,MarTech,measurement,short term vs long term,CMO,CEO,CFO,board governanceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

La saison des résultats montre un marché particulièrement exigeant : plusieurs groupes, pourtant solides, ont été sanctionnés en Bourse malgré des performances supérieures aux attentes. Publicis, Microsoft ou encore SAP en ont fait l'expérience, entre prudence sur les perspectives, investissements massifs ou ralentissement de la croissance. Alors que les promesses de l'IA suscitent davantage de doutes et que les valorisations se tendent, les attentes des actionnaires semblent plus élevées que jamais. Les explications de Laurens Lafont, rédacteur en chef de la lettre d'investissement Propos Utiles. Ecorama du 4 février 2026, présenté par David Jacquot sur Boursorama.com Hébergé par Audion. Visitez https://www.audion.fm/fr/privacy-policy pour plus d'informations.

Ce mercredi 4 février, Antoine Larigaudrie a reçu Omar Dibo, cofondateur de Finneko, et Laurent Grassin, directeur médias de Boursorama, dans l'émission Tout pour investir sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.

Publicis a enregistré la pire performance de la séance. Malgré une publication de résultats annuels solides, le géant de la publicité est lourdement sanctionné après des perspectives de croissance jugées décevantes. L'action a ainsi chuté de plus de 9% hier.Capgemini a également affiché un fort recul de plus de 9%, souffrant des inquiétudes sur la concurrence de l'Intelligence Artificielle après la présentation d'un nouvel outil par la start-up Anthropic.L'indice parisien a tout de même résisté en clôturant à l'équilibre. Et du coté des métaux précieux ?Après deux séances de forte volatilité, l'or et l'argent ont fortement rebondi hier, apaisant les tensions sur le marché des métaux précieux. L'or au progressait de plus de 6% à la clôture européenne, tandis que l'argent bondissait de près de 10 %. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

APAC stocks were mostly higher with several bourses firmly recovering from the prior day's sell-off, as the region took impetus from the positive handover from Wall Street.US President Trump announced that India will stop buying Russian oil, while the US will be lowering tariffs on India to 18% from 25%.RBA hiked the Cash Rate by 25bps as expected in a unanimous decision, marking the first hike in over two years; RBA's SoMP noted that underlying inflation is higher than expected and GDP growth has continued to pick up.US BLS will not release the January jobs report on Friday due to the partial US Government shutdown, while December JOLTS (due 3rd Feb) has also been postponed.European equity futures indicate a positive cash market open with Euro Stoxx 50 futures up 0.4% after the cash market closed with gains of 1.0% on Monday.Looking ahead, highlights include Turkish Inflation (Jan), French Prelim. CPI (Jan), RCM/TIPP (Feb), New Zealand Unemployment (Q4), Australian S&P PMIs Final (Jan), Speakers including Fed's Bowman, Barkin & ECB's Lagarde, Supply from UK & Germany, Earnings from AMD, Supermicro, Amgen, Amcor, PayPal, PepsiCo, Pfizer, Merck & Publicis.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk

Ponemos el foco en las compañías europeas Amundi, Publicis, Sartorius, Siemens Energy, Orsted y Azko Nobel. Con Josep Prats, gestor de Abante Asesores.

2025 saw an incredible amount of change and pressure for the industry and its agencies – steering the ship through heavy storms has become even tougher.At Campaign's Year Ahead Breakfast Briefing in The National Gallery, editor Maisie McCabe led a discussion on leadership in a time of change, interviewing Dan Clays, CEO of Omnicom Media EMEA, Katie Mackay-Sinclair global chief brand officer at Mother, and Magnus Djaba, chief client officer and Publicis Groupe. This bonus episode of The Campaign Podcast features the entire panel which discusses the impact of AI, structural shifts within agencies and how people should care for each other during timed of change.The Year Ahead Breakfast Briefing featured adland leaders talking about the trends and strategies for 2026, across creativity, technology, leadership, brands and media.Further reading:Agencies need to be AI literate to keep up with clients, Gravity Road global ECD warnsCreativity will see a return to ‘raw human honesty' in 2026, Kyle Harman-Turner says'Isn't it boring spending in the same place?': the case for a diverse media dietGlobal sentiment towards sustainability has 'fallen off a cliff', Trainline marketer saysThe Year Ahead 2026: Ad agenciesThe Year Ahead 2026: CreativityThe Year Ahead 2026: SocialThe Year Ahead 2026: Cultural trendsThe Year Ahead 2026: Media ownersThe Year Ahead 2026: BrandsThe Year Ahead 2026: TechnologyThe Year Ahead 2026: Media agenciesComing up in the Campaign Calendar:Brand Film Awards: deadline on 29 JanuaryAudio Advertising Awards: second entry deadline on 29th January, with multi-entry discounts Hosted on Acast. See acast.com/privacy for more information.

The 2013 movie Her, written and directed by Spike Jonze, stars Joaquin Phoenix, Amy Adams, Scarlett Johansson, and Rooney Mara. We see Phoenix as Theodore living an isolated life, occasionally recalling his marriage to Catherine played by Mara. The movie explores loneliness, love, and divorce, as well as technology. When Theodore acquires a new, advanced operating system that is able to relate to him and communicate with him, the Samantha artificial intelligence changes his life. Weber Wong joins the show to talk about the 2013 movie, and we also discuss FLORA, a professional creative tool with all the best text, image, and video AI models on one infinite canvas. Weber started building FLORA to help him make his own art projects at NYU's Interactive Telecommunications Program, a graduate program focused on using technology to make art. -Weber Wong is the Founder and CEO of FLORA, a professional creative tool with all the best text, image and video AI models on one infinite canvas, which you can connect these together to concept rapidly and build scalable generative media workflows to accelerate your creative workflows. FLORA's aim is to build a creative operating system for the creative team of the future. Since FLORA launched their product, it has been used by hundreds of world-class creative teams (such as Pentagram, Publicis, Denstu, Lionsgate) to accelerate their creative workflows for branding, marketing, and VFX. Weber started building FLORA to help him make his own art projects at NYU ITP, a graduate program focused on using technology to make art. Weber has also been an investor at Menlo Ventures before his forays into creative technology.https://flora.ai/https://weberwong.cargo.site/https://x.com/weberwongwonghttps://www.linkedin.com/in/weberwong/-Her (2013)https://www.imdb.com/title/tt1798709https://www.facebook.com/herthemovie-Other movies and shows discussed:Blade Runner (1982)

Ce mercredi 21 janvier, François Sorel a reçu Jean-Baptiste Kempf, fondateur de Kyber et co-créateur de VLC ; Jérôme Colombain, journaliste et créateur du podcast « Monde Numérique » ; Clément David, président de Theodo Cloud ; Léa Benaim, Journaliste BFM Business ; Sophie Thibault, directrice générale de Lenovo France ; Maurice Lévy, président d'honneur du groupe Publicis, au micro de Laure Closier et Christophe Yerolymos, directeur général adjoint Europe de TCL, dans l'émission Tech & Co, la quotidienne sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.

Maurice Lévy, président d'honneur du groupe Publicis, au micro de Laure Closier, était l'invité de François Sorel dans Tech & Co, la quotidienne, ce mercredi 21 janvier. Il s'est penché sur l'implantation d'un centre de recherche en intelligence artificiel

In this Five Things Friday – USA Edition, we sit down with Jill, SVP of Content at National Retail Federation (NRF), live from the largest NRF show ever.With 41,000 attendees, 1,000+ exhibitors, 550+ sessions, and 100 countries represented, Jill breaks down what actually mattered at NRF this year — and what retailers must take forward.Key topics covered:Why customer relevance now outweighs platform strategyAI's shift from buzzword to embedded business infrastructureHow agents and automation are driving margin improvement, not layoffsWhy retail is moving at the speed of culture, not just technologyThe rise of contextual commerce and attention-based discoveryHow search behaviour is changing with ChatGPT-style queriesWhat retailers should leave behind — and take forward — into 2026NRF's global expansion: Singapore, Paris, and Riyadh (Saudi Arabia) 2027Jill also reflects on standout voices including Gary Vaynerchuk, major announcements from Google, and future-focused thinking from Jason Goldberg of Publicis.This episode is a field guide for retail leaders navigating AI, culture, loyalty, and what comes next-now.

We explore the forces likely to shape financial markets in 2026 and how to make better decisions as you pursue your goals this year.Topics covered include:The difference between intentions and resolutionsKey behavioral biases and how to overcome themThe cautionary tale of a private real estate fund that went publicIs the affordability crisis real?The big test for AI in 2026The financial and economic outlook for the yearSponsorsGelt - Taxes Done RightMasterworks - Invest in multimillion-dollar artwork offeringsDelete Me – Use code David20 to get 20% offInsiders Guide Email NewsletterGet our free Investors' Checklist when you sign up for the free Money for the Rest of Us email newsletterOur Premium ProductsAsset CampMoney for the Rest of Us PlusShow NotesA Slightly Better You in the New Year by Roland Fryer—The Wall Street JournalPaying Not to Go to the Gym by Stefano DellaVigna and Ulrike Malmendier—American Economic AssociationHandbook of Cognitive Biases—Federal Intelligence Service FISEmployed full time: Median usual weekly real earnings: Wage and salary workers: 16 years and over—Federal Reserve Bank of St. LouisAmerica's affordability crisis is (mostly) a mirage—The EconomistWhen Your Private Fund Turns $1 Into 60 Cents by Jason Zweig—The Wall Street JournalCanadians Are Furious After Real Estate Funds Lock Up Their Money by Paula Sambo—BloombergBlue Rock TI+ Annual Report—Securities and Exchange CommissionWhich jobs have grown (and declined) fastest during your working life? by Andrew Van Dam—The Washington PostIs AI More Like a Mind or a Market? by Walter Frick—BloombergDon't Fear the Bubble Bursting by Carl Benedikt Frey—The New York TimesRelated Episodes484: 7 Steps to Living a Longer Life414: Use Caution with Private REITs like Blackstone's BREITSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Few people in medical marketing have as accomplished of a track record as Matt McNally.Over the course of more than three decades, Matt has worked across numerous major holding companies and impacted the industry in innumerable ways.In late 2024, he found his career at an inflection point. Having led Omnicom Health Group for a few years, his future was put in question when Omnicom announced its multibillion dollar takeover of holding company rival IPG. As industry stakeholders speculated about whether he or IPG Health CEO Dana Maiman would lead the new Omnicom Health vertical post-merger, Matt submitted his resignation, effective January 1, 2025. Then, just over a week later, he returned to Publicis to serve as global CEO of Publicis Health. In his first year on the job, Publicis Health has benefited from the robust performance of MM+M Agency 100 honorees like Digitas Health, Heartbeat, Razorfish Health and Saatchi & Saatchi Wellness.Additionally, Publicis Health welcomed medcomms agency P-value Group into the fold over the summer.On this week's episode, McNally joins us to talk about how his return to Publicis Health has gone, what he makes of the new-look Omnicom and what else is on his radar for 2026. It's a conversation with a medical marketing tastemaker that you won't want to miss.For our Trends segment, we have a few updates on those Untitled Letters the FDA has been sending out to drugmakers. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Campaign LOVES a pitch story, and the tail end of last year was very busy with many pitches taking place or being won right up to the final week. WPP won the £1.5bn government media pitch and the expanded review for Jaguar Land Rover, as well as media for Kenvue, while Publicis Groupe picked up the creative for the consumer healthcare company. Aviva's creative account went to Saatchi & Saatchi and the shortlist for IKEA was announced with Just Eat also yet to conclude. In this episode, Campaign digs into the state of new business last year, and where the opportunities lie in 2026, examining which sectors and disciplines will likely see more pitches over the next 12 months.Tech and multimedia editor Lucy Shelley hosts the episode featuring Campaign's editor-in-chief Gideon Spanier, data journalist for Campaign Red Jamie Rossouw and deputy news editor, Marianne Calnan-Holland.Further reading:The CMO Outlook 2026UK new-business rankings: latest 2025Two-thirds of CMOs 'definitely' pitching in next 12 monthsMars to switch $1.7bn media account out of WPPNatWest picks IPG as it consolidates media and creative accountSantander appoints Publicis to global creative and media businessStarling banks on network media agency after three-way contestPublicis agency swipes Monzo media account after BBH creative winAsda confirms media and creative agency appointmentsPublicis scoops Coca-Cola media in North AmericaComing up in the Campaign calendar: Brand Film Awards: deadline on 15 January Hosted on Acast. See acast.com/privacy for more information.

Welcome to a very special CMO Whisperer at CES episode. This is the first in a series of conversations we're recording before, during, and after CES to give CMOs practical perspective on what matters most right now and what's coming next. Today, I'm joined by Cort Irish, Head of Marketing at Claritas. Claritas works with agencies like Publicis, Horizon, and Dentsu. Brands including Walgreens, Verizon and GM and partners across media and data like Amazon, Comcast and Adobe. Claritas is graciously supporting this entire CES series, helping make these conversations possible so CMOs can hear directly from peers and partners throughout the week. Welcome to the show! 

Does January feel like a week ago or five years? The past 12 months have brought with them a lot – a mega-deal, cyber attacks, agencies renamed, new chief executives, trends fading in and out, redundancies and, of course, AI.In the final podcast episode of the year, Campaign takes a look back over 2025 at some of the most memorable moments of the year, revisiting the top stories, reviewing who was the most talked about and picking out those moments that would be better forgotten.Tech and multimedia editor Lucy Shelley hosts the episode and is joined by Campaign UK media editor Beau Jackson, reporter Eszter Gurbicz and editor Maisie McCabe.Further reading:Lucky Generals: ‘A creative company for people on a mission: that is still our north star'White Lotus star Aimee Lou Wood will no longer appear in M&S Christmas adSantander appoints Publicis to global creative and media businessWPP recruits Microsoft exec Cindy Rose to replace Mark Read as CEOCampaign's top 10 most read stories:Group M tells staff about redundancies as restructure hits UKWPP mandates four days per week in officeOmnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobsAgency pay revealed: a squeezed middle and a boost for bossesSchool Reports 2025: A to ZWPP employees push back on return-to-office policy with petitionRevealed: Latest hybrid working policies across 'big six' agency groupsWPP Media unveils new UK leadership structure under Brian Lesser overhaulGroup M axes global agency CEO roles in major centralisation pushWPP set to drop Group M brand in media shake-up Hosted on Acast. See acast.com/privacy for more information.

In episode 275 of the IDEAS+LEADERS Podcast, I'm joined by Philip Atkinson, leadership coach, organizational transformation expert, beekeeper, and author of Bee Wise: 12 Leadership Lessons from a Busy Beehive.Philip blends his experience at global organizations like Novartis, Roche, Sanofi, and Publicis with the surprising wisdom of the beehive. Together, we explore what leaders can learn from the hidden workings of a busy hive — from decision-making and communication to purpose, learning, and culture. We discuss:• Why leaders should stop being “busy as a bee”• How 50,000 bees make unanimous decisions — and how teams can too• What can we learn from bees about clear communicationIf you're a leader, manager, or entrepreneur looking for fresh, nature-rooted insights to build healthier teams and stronger organizations, this episode is for you.You can learn more about the project at https://beewisebook.com.Books can be bought at Amazon and in all book stores. ALL proceeds go to the charity, Bees For Development.Contact Philip Atkinson at Philip@Hive-Logic.comOr https://hive-logic.comOr on LinkedIn www.linkedin.com/in/philipatkinsonhivelogicThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

In this episode of Act Three, I sit down with the brilliant and endlessly thoughtful Rishad Tobaccowala—author, futurist, speaker, and longtime global strategist—to talk about what it really takes to build a vibrant next chapter. Rishad spent nearly four decades at Publicis Group, eventually becoming Chief Strategist and Chief Growth Officer. But his most interesting work, in many ways, began after he left corporate life and stepped into what he calls his "company of one." We talk about:

Our latest guest is Maya Ackerman — AI‑creativity researcher, professor, and author of Creative Machines: AI, Art & Us (Wiley), as well as founder of WaveAI and LyricStudio (View recent colab with NVidia).Maya's perspective is not just insightful — it's a necessary reality check for anyone building AI today. She challenges the comforting narrative that AI is a neutral tool or a natural evolution of creativity. Instead, she exposes a truth many in tech avoid: AI is being deployed in ways that actively diminish human creativity, and businesses are incentivized to accelerate that trend.Her research shows how overly aligned, correctness-first models flatten imagination and suppress the divergent thinking that defines human originality. But she also shows what's possible when AI is designed differently — improvisational systems that spark new directions, expand a creator's mental palette, and reinforce human authorship rather than absorbing it.This episode matters because Maya names what the industry refuses to admit. The problem is not “AI getting too powerful,” it's AI being used to replace instead of elevate. Businesses are applying it as a cost-cutting mechanism, not a creative amplifier. And unless product leaders intervene, the damage to creativity — and to the people who rely on it for their livelihoods — will become irreversible.Listen to the Episode on Spotify, Apple Podcasts, YoutubeWe're engineering a global creative regression and pretending we aren't.Generative AI could radically expand human imagination, but the systems we deploy today overwhelmingly suppress it. The literature is unequivocal:* AI boosts creative output only when tools are intentionally designed for exploration, not correctness.* When aligned toward predictability, AI drives conformity and sameness.* The rise of “AI slop” is not an insult — it's the logical outcome of misaligned incentives.* New evidence shows that AI-assisted outputs become more similar as more people use the same tools, reducing collective creativity even when individual outputs look “better.”* Homogenization is measurable at scale: marketing, design, and written content generated with AI converge toward the same tone and syntax, lowering engagement and cultural diversity.* Repeated reliance on AI weakens human originality over time — users begin outsourcing ideation, losing confidence and capacity for divergent thought.Resources:* The Impact of AI on Creativity: https://www.researchgate.net/publication/395275000_The_Impact_of_AI_on_Creativity_Enhancing_Human_Potential_or_Challenging_Creative_Expression* Generative AI and Creativity (Meta-Analysis): https://arxiv.org/pdf/2505.17241* AI Slop Overview: https://en.wikipedia.org/wiki/AI_slop* Generative AI Enhances Individual Creativity but Reduces Collective Novelty:https://pmc.ncbi.nlm.nih.gov/articles/PMC11244532/* Generative AI Homogenizes Marketing Content:https://papers.ssrn.com/sol3/Delivery.cfm/5367123.pdf?abstractid=5367123* Human Creativity in the Age of LLMs (decline in divergent thinking):https://arxiv.org/abs/2410.03703 BOTTOM LINE: If your product optimizes for correctness, brand safety, and throughput before originality, you are actively contributing to the global collapse of creative quality. AI must be designed to spark—not sanitize—human imagination.Thanks for reading Design of AI: Strategies for Product Teams & Agencies! This post is public so feel free to share it.Award-winning creative talent is disappearing at scale, and the trend is accelerating.The global creative workforce is shrinking faster than at any time in modern history. Companies claim AI is “enhancing creativity,” yet most restructuring reveals the opposite: AI is being deployed primarily to cut labor costs. In general, layoff announcements top 1.1 million this year, the most since 2020 pandemic.What's happening now:* Omnicom announced 4,000 job cuts and shut multiple agencies — Reuters reporting: https://www.reuters.com/business/media-telecom/omnicom-cut-4000-jobs-shut-several-agencies-after-ipg-takeover-ft-reports-2025-12-01/* WPP, Publicis, and IPG executed multi-round layoffs across design, writing, strategy, and production.* Digiday interviews confirm AI is used mainly to eliminate junior and mid-level creative roles: https://digiday.com/marketing/confessions-of-an-agency-founder-and-chief-creative-officer-on-ais-threat-to-junior-creatives/The most important read on the future & destruction of agencies comes from Zoe Scaman. She always brings a powerful and necessary mirror to the shitshow that is modern corporate world. Read it here:Freelancers and independent creatives are being hit even harder:* UK survey: 21% of creative freelancers already lost work because of AI; many report sharply lower pay — https://www.museumsassociation.org/museums-journal/news/2025/03/report-finds-creative-freelancers-hit-by-loss-of-work-late-pay-and-rise-of-ai/* Illustrators, motion designers, and concept artists report declining commissions as clients adopt Midjourney-style pipelines.* Voice actors face shrinking bookings due to synthetic voice models.* Stock photography, stock audio, and digital concepting have been heavily cannibalized by tools like Midjourney, Runway, and Suno.The research into AI shows even deeper risks:* The Rise of Generative AI in Creative Agencies — confirms agencies deploy AI for margin protection rather than creative innovation: https://www.diva-portal.org/smash/get/diva2%3A1976153/FULLTEXT03.pdf* IFOW/Sussex study shows AI exposure correlates with lower job quality and salary stagnation for creatives: https://www.ifow.org/news-articles/marley-bartlett-research-poster---ai-job-quality-and-the-creative-industriesBOTTOM LINE: Creative roles are vanishing because AI is being optimized for efficiency rather than imagination. If we want creative industries to survive, AI must expand human originality — not replace the people who produce it.:** Creative roles are vanishing because AI is being deployed for efficiency rather than imagination. If we want a future with vibrant creative industries, AI must be designed to amplify human originality — not replace it.Please participate in our year-end surveyWe are studying how AI is restructuring careers, skills, and expectations across product, design, engineering, research, and strategy.Your responses influence:* the direction of Design of AI in 2025,* what questions we investigate through research,* what frameworks we build to help leaders adapt—and protect—their teams.Take the survey: https://tally.so/r/Y5D2Q5Understand your cognitive style so you know how to best leverage AI to boost youThe Creative AI Academy has developed as an assessment tool to help you understand your creative style. We all tackle problems differently and come up with novel solutions using different methods. Take the ThinkPrint assessment to get a blueprint of how you ideate, judge, refine, and decide. Knowing this will help you know in which ways AI can boost —rather than undermine— your originality. For me it was powerful to see my thinking style mirrored back at me. It gave structure to what enhances and undermines my creativity, meaning I better understand what role (if any) AI should play in expanding my creative capabilities. Thank you to Angella Tapé for demonstrating this tool and presenting the perfect next evolution of Dr. Ackerman's lessons about needing AI to be a creative partner, not cannibalizer. BOTTOM LINE: Without cognitive self-awareness, you're not “partnering” with AI—you're surrendering your creative identity to it. Take the ThinkPrint assessment and redesign your workflow around human-led, AI-supported thinking.We are trading away human intellect for productivity—and the safety evidence is damning.The research is now impossible to ignore: AI makes us faster, but it makes us worse thinkers.A major multi-university study (Harvard, MIT, Wharton) found that users with AI assistance worked more quickly but were “more likely to be confidently wrong.”Source: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4573321This pattern shows up across cognitive science:* Stanford and DeepMind researchers found that relying on AI “reduced participants' memory for the material and their ability to reconstruct reasoning steps.”Source: https://arxiv.org/abs/2402.01832* EPFL showed that routine LLM use “led to measurable declines in writing ability and originality over time.”Source: https://arxiv.org/abs/2401.00612* University of Toronto researchers warn that repeated LLM use “narrows human originality, shifting users from creators to evaluators of machine output.”Source: https://arxiv.org/abs/2410.03703In other words: we are outsourcing the exact cognitive muscles that make human thinking valuable — creativity, reasoning, comprehension — and replacing them with pattern-matching convenience.And while we weaken ourselves, the companies building the systems shaping our cognition are failing at even the most basic safety expectations.The AI Safety Index (Winter 2025) reported:“No major AI developer demonstrated adequate preparedness for catastrophic risks. Most scored poorly on transparency, accountability, and external evaluability.”Source: https://futureoflife.org/ai-safety-index-winter-2025/A companion academic review by Oxford, Cambridge, and Georgetown concluded:“Safety commitments across leading LLM developers are inconsistent, largely self-regulated, and often unverifiable.”Source: https://arxiv.org/pdf/2508.16982We are weakening human cognition while trusting companies that cannot prove they are safe. There is no version of this trajectory that ends well without deliberate intervention.Resources:* The Hidden Wisdom of Knowing in the AI Era: * A Critical Survey of LLM Development Initiatives: https://arxiv.org/pdf/2508.16982* Future of Life AI Safety Index (Winter 2025): https://futureoflife.org/ai-safety-index-winter-2025/* Supporting Safety Documentation (PDF): https://cdn.sanity.io/files/wc2kmxvk/revamp/79776912203edccc44f84d26abed846b9b23cb06.pdfBOTTOM LINE: Tools that reduce effort but not capability are not accelerators—they are cognitive liabilities. Product leaders must design for mental strength, not dependency.Schools are producing prompt operators, not original thinkers.Education systems are bolting AI onto decades-old learning models without rethinking what learning is. Instead of cultivating reasoning, imagination, and embodied intelligence, schools are teaching children to rely on AI systems they cannot critique.Resources:* UNESCO: AI & the Future of Education: https://www.unesco.org/en/articles/ai-and-future-education-disruptions-dilemmas-and-directions* Beyond Fairness in Computer Vision: https://cdn.sanity.io/files/wc2kmxvk/revamp/79776912203edccc44f84d26abed846b9b23cb06.pdf* AI Skills for Students: https://trswarriors.com/ai-education-preparing-students-future/BOTTOM LINE: If we do not redesign education, we will create a generation of humans who can operate AI but cannot outthink, challenge, or transcend it.Featured AI Thinker: Luiza JarovskyLuiza Jarovsky is one of the most essential voices in AI governance today. At a time when global AI companies are actively pushing to loosen regulation—or bypass it entirely—Luiza's work provides a critical counterbalance rooted in human rights, safety, law, and long-term societal impact.Why her work matters now:* She exposes the structural risks of deregulated AI adoption across governments and corporations.* She documents how weak or performative governance puts vulnerable communities at disproportionate risk.* She offers practical frameworks for ethical, enforceable AI oversight.Follow her work:BOTTOM LINE: If you build or deploy AI and you are not following Luiza's work, you are missing the governance lens that will define which companies survive the coming regulatory wave.Recommended Reality ChecksTwo critical signals from the field this week:* Ethan Mollick on the accelerating automation of creative workflowshttps://x.com/emollick/status/1996418841426227516AI is quietly outperforming human creative processes in categories many believed were “safe.” The speed of improvement is outpacing organizational awareness.* Jeffrey Lee Funk on markets losing patience with empty AI narrativeshttps://x.com/jeffreyleefunk/status/1996612615850676703Investors are separating real AI value from hype. Companies promising transformation without measurable impact are being punished.BOTTOM LINE: The creative and product landscape is shifting beneath our feet. Those who don't adapt—intellectually, strategically, and operationally—will lose relevance.Final Reflection — Legacy Is a Product DecisionEverything in this newsletter points to a single, unavoidable truth:AI does not define our future. The product decisions we make do.We can build tools that:* expand human originality,* strengthen cognitive resilience,* elevate creative careers,* and produce a generation capable of thinking beyond the machine.Or we can build tools that:* replace the creative class,* hollow out human judgment,* weaken educational outcomes,* and leave society dependent on systems controlled by a handful of companies.As product leaders—designers, strategists, researchers, technologists—we decide which future gets built.Legacy isn't abstract. It's the cumulative effect of every interface we design, every shortcut we greenlight, every metric we reward, and every model we deploy.If you want to build AI that strengthens humanity instead of diminishing it, reach out. Let's design for human outcomes, not machine efficiency.arpy@ph1.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Optimiste, débordant d'idées et d'énergie, créatif, courageux et ancien publicitaire, Didier Zakine a passé plus de 20ans à s'interesser aux autres et à raconter leurs histoires. Jusqu'au jour où il a eu envie de raconter son histoire à travers celle d'un objet très particulier: le tapis rouge du Festival de Cannes. Voilà comment est né Ephernel, son projet fou qui tend à donner une seconde vie à ce morceau de moquette rouge. Un projet passionnant, immense, à travers lequel Didier Zakine se révèle chaque jour un peu plus!Alors comment on passe de Publicis à l'Argentine, de réclame pour la lessive au glamour de Cannes, d'entrepreneur à artiste, sans oublier son enfance, la ville de Nice, ou encore sa femme et ses 3enfants et sa façon de voir et d'aimer la vie. Tout ça et bien plus encore sur cet homme merveilleusement ouvert de coeur et d'esprit, c'est à découvrir dans cet épisode de TQDH.Bonne écoute!Générique composé par Jean ThéveninHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Discover how Kaliyha De Sousa went from volunteering at Regeneration Toronto, a thrift store supporting homeless individuals and newcomers to Canada, to leading major iPhone campaigns at OMD. In this impactful episode, our ChangeMaker Kaliyha, who is an OMD Supervisor, shares her unconventional path into media planning, including how she grew the nonprofit's TikTok account to 30K followers, leveraged a data analytics internship with an Australian beauty and fashion startup while in university, and landed her dream job with one strategic LinkedIn message.What makes this episode extra special is that Kaliyha is a student I taught at the University of Guelph Humber in the Media Studies program.Learn the insider secrets to breaking into competitive marketing agencies without traditional experience, including:How to build a marketing portfolio through volunteer work and create compelling case studiesThe exact TikTok growth strategy that launched her career (hint: trend monitoring and testing)What media planners actually do: translating business objectives into media placements across social, streaming TV, and connected platformsInside look at managing Apple AirPods, Apple Watch, iPad, and iPhone 14-16 launches across Canadian marketsNavigating Quebec's unique media landscape and French-language marketing requirementsAgency vs client-side marketing: scope management, vendor relationships, and cross-team communicationReal talk about hybrid work culture (3 days in office), summer Fridays, unlimited PTO, and work-life balance at top agenciesEpisode Benefits:Perfect for marketing students, recent graduates, career changers, and anyone interested in media planning, digital marketing, data analytics, or breaking into agencies like OMD, Publicis, and Starcom. Kaliyha also shares insights on her upcoming transition to Holt Renfrew as a supervisor, where she will manage luxury retail campaigns for Dior, Gucci, and Prada.Featured topics: Consumer journey storytelling, KPI strategy, streaming TV evolution (Prime Video, Netflix ad tiers), career networking at university job fairs, and the transferable skills between tech and luxury fashion media buying.Guest: Kaliyha De Sousa, Supervisor, OMDTopics: Media planning careers, TikTok marketing, agency life, product launch strategy, data analytics, portfolio building, volunteer marketing experienceFeatured insights: Data analytics for beauty brands, leading iPhone 14-16 launches, transitioning to Holt Renfrew luxury campaigns, and the power of social impact work in career development.Support this podcast at — https://redcircle.com/the-changemaker-collective-podcast-for-future-ready-leaders/exclusive-content

“Job hugging” is on the rise as people cling to jobs during a time of economic and political uncertainty. How can you stay sane and employed when you're terrified you're going to lose your job? Watch the latest Bad Boss Brief for help.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

“Job hugging” is on the rise as people cling to jobs during a time of economic and political uncertainty. How can you stay sane and employed when you're terrified you're going to lose your job? Listen to the latest Bad Boss Brief for help.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Chris Perkins is the President of Model B, an independent growth marketing agency that leverages a unique blend of internal and external talent to deliver innovative solutions for clients. Under Chris' leadership, Model B has built a network of over 60 vetted agency partners worldwide and achieved significant momentum, helping brands achieve superior marketing results through a flexible, collaborative model. Chris brings decades of experience from top agencies like Ogilvy, Hal Riney, and Publicis, and was the first CMO of Brand USA, where he led a $200 million global tourism campaign delivering a 20:1 ROI. In this episode… The traditional agency model is crumbling under the weight of modern work. With teams scattered across time zones and top talent opting for freelance freedom, agencies are being forced to rethink what it means to deliver value. How do you build world-class campaigns when your best people might never meet in person? According to Chris Perkins, the answer lies in embracing flexibility instead of fighting it. Drawing from decades of experience at global agencies like Ogilvy, Hal Riney, and Publicis, Chris believes the future of marketing depends on blending small, highly focused internal teams with curated networks of external experts. His Partner Collective approach allows agencies to scale up or down instantly while maintaining top-tier quality — something that traditional hierarchies struggle to achieve. By pairing management consulting principles with this cloud-based collaboration model, Chris argues that agencies can finally align talent, technology, and client needs in a way that works for the modern era. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Chris Perkins, President of Model B, to discuss how agencies can evolve for a world of remote work and on-demand talent. They talk about what Chris learned from the heyday of big ad firms, how Model B's Partner Collective bridges global expertise, and why smaller, focused teams often outperform large ones. Chris also shares insights on designing agency systems that thrive in the post-office world.

"When people who are bad at something think they're great and vice versa. Superpowers and how to find yours, managing with superpowers.” Listen for more on the latest Bad Boss Brief.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Amazon is hosting its fifth annual Holiday Beauty Event through November 2nd, offering up to 40% off major brands and an extra 10% discount for Amazon Live viewers as the e-commerce giant's beauty market share climbs toward 15% by 2030.Mondelez is using a new generative AI tool to cut marketing production costs by 30% to 50%, with plans to create TV-ready ads by next year's holiday season after investing over $40 million in the technology developed with Publicis and Accenture.Gelson's Market partners with Flashfood to offer $9 produce boxes containing $18 worth of seasonal fruits and vegetables in Los Angeles, marking the first Flashfood retail partnership focused exclusively on produce boxes.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Emily Hare is the Global Influencer Lead at Publicis, driving innovation and excellence across influencer, social, and emerging platforms. She leads global client support and growth initiatives, including client education, strategic responses, top-to-top engagements, and collaboration with Global Client Leads (GCLs) for brands such as Haleon, McDonald's, PepsiCo and Mondelez.​ She played a key role in Influential and Captiv8 acquisitions and market rollout, vetting potential companies and working closely with in-market teams to adopt new offerings and go-to-market strategies

In today's Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.

WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom's $16bn, Publicis' €16bn ($19bn) and WPP's £15bn ($20bn). The business has picked up the $42m media account for Optus in Australia and remains in the running for Jaguar Land Rover's global integrated marketing account.With significant changes among the biggest holding companies continuing to shift the advertising landscape, some have questioned whether it is the end of the "big six", heralding the start of a new "big four". In this week's episode of The Campaign Podcast, Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson, examine the potential outcomes. The episode is hosted by tech and multimedia editor Lucy Shelley.Further reading:Accenture is at a crossroads for its global agency ambitionsWhat's next for Accenture Song? CEO Ndidi Oteh at Campaign Live‘Song is changing Accenture': CEO Ndidi Oteh on media, M&A and ‘Big Four' agency rivalryOmnicom now ‘confident' IPG deal will close in November as EU approval nearsYannick Bolloré on Havas' Q3 ‘acceleration', Dentsu's assets and being ‘open' to M&AHavas ‘could be interested' to buy or partner with some of Dentsu's international assetsArthur Sadoun on why Publicis is ‘winning' and how ‘struggling' rivals have dragged down agency valuations Hosted on Acast. See acast.com/privacy for more information.

Ever tried to escape work by picking up a hobby, only to discover it teaches you everything about your profession? In this fascinating conversation with Philip Atkinson, author of "BeeWise: 12 Leadership Lessons from Inside a Busy Hive," Cam and Otis explore how the complex world of beekeeping offers surprising insights into organizational leadership."I was looking in my private life to start a new hobby to do nothing to do with work," Philip explains about his beekeeping journey. "And it was all about complex organizations and decision making and communication and what the bees do. And of course, bang, it hit me. Beekeeping is a metaphor for complex life in working organizations today."From seasonal cycles that mirror business planning to colony division that reflects organizational scaling, Philip draws powerful parallels between the busy hive and today's workplace. "The bees have a natural survival instinct, and they need to adapt and grow," he shares, explaining how this translates to leadership challenges. "As a single leader, I can't do everything. I actually need to create an environment to scale things by trusting other people to be great."Whether you're fascinated by nature, looking for fresh leadership perspectives, or simply curious about how a hobby can transform into a life's purpose, this conversation offers rich insights into what we can learn from these remarkable creatures—or, as Philip would say, Apis Melifera.More About Philip:Philip Atkinson is a leadership coach, organizational transformation expert, and founder of Hive-Logic. With leadership roles at Novartis, Roche, Sanofi, and Publicis, Philip has worked with some of the world's largest organizations to build stronger teams and healthier cultures. Based near the Swiss border in France, he supports senior leaders across Europe and beyond through coaching, facilitation, and strategy. His warm, thought-provoking communication style has landed him features in Forbes, Management Today, CEO World, and BBC TV and radio. Philip is also a beekeeper. In his book Bee Wise: 12 Leadership Lessons from a Busy Beehive, he draws powerful insights from the hidden workings of the hive. The book explores decision-making, inclusion, communication, and purpose with contributions from global thought leaders at EY, L'Oréal, and more. All profits support Bees for Development, a charity helping families build sustainable livelihoods through beekeeping.#LeadershipLessons #BeekeepingAndBusiness #OrganizationalWisdom #HiveLogic #AdaptiveLeadership #Teamwork #NatureInspiredLeadership #LeadershipDevelopment #TribeAndPurpose #10xYourTeamChapter Times and Titles:From Corporate Life to Beekeeping [00:00 - 05:00]Introduction to Philip Atkinson and "BeeWise"The search for a hobby, "nothing to do with work"The moment of realization: "Beekeeping is a metaphor"Apis Melifera: More Than Just Bees [05:01 - 10:00]The fascinating terminology of beekeepingHow the beekeeping community responded to Philip's insightsInitial connections between hives and organizationsSeasonal Wisdom from the Hive [10:01 - 20:00]"Close some of the other projects first" - lessons in prioritizationThe bee lifecycle and seasonal changesHow nature's patterns inform business planningColony Division: A Model for Scaling [20:01 - 35:00]"The bees have a natural survival instinct."How colonies grow by dividing and multiplyingParallels to organizational growth and leadershipCreating an Environment for Others to Thrive [35:01 - 45:00]"As a single leader, I can't do everything."Trusting others to be greatBuilding systems that scale beyond individual capacityThe Busy Hive as Leadership Metaphor [45:01 - End]Key takeaways from Philip's bookHow to connect with Hive-LogicFinal thoughts on learning from nature

“When we try anything new – a new sport or skill or language – we are bad before we get good. But that very badness can be a gift.” Listen for more on the latest Bad Boss Brief.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

On this episode of Embracing Erosion, Devon sits down with Rebecca Geraghty, the Senior Vice President of Product Marketing at Publicis Media, where she leads the product marketing department and serves as a key member of the leadership team. In their conversation, they discussed Rebecca's decade-long journey in product marketing — from aerospace and hardware to startups and agencies — and how she's learned to translate complex technology into compelling stories. She shared insights on finding your “superpower” as a PMM, leading with clarity, balancing management and mentorship, the art of a great demo, and how she's navigated growth and impostor syndrome throughout her career. Enjoy the conversation!

In this episode of The Simple and Smart SEO Show, Crystal sits down with Ana de la Cruz, SEO Lead at Chartis, to explore her journey from Univision Radio to leading SEO strategy at a global media agency. Ana shares how curiosity, reinvention, and kindness shaped her path — and introduces us to the emerging concept of “Vibe Coding,” where AI and human creativity meet.Here's what you'll learn:How Ana transitioned from traditional media to SEO strategyWhy kindness and collaboration are underrated superpowers in the agency worldWhat “vibe coding” really means — and how SEOs can use it to automate and innovateWhy AI expands opportunity instead of replacing humans⏱️ Timestamps:0:00 – Welcome & Guest Intro 0:31 – Ana's journey from media to marketing 2:00 – Landing at Publicis and Omnicom 4:00 – What Chartis does (and why she loves it) 5:20 – How AI opens new opportunities for SEOs 8:35 – What is “vibe coding”? 12:19 – Ana's first experiments with ChatGPT and code 18:45 – Curiosity, courage, and building new skills

In today's Digest, we cover Publicis raising its forecast again as AI fuels growth, California moving to govern AI chatbots, and the EU striking a compromise on sustainability reporting.

“In an age where politics are hard to avoid at work, we talk about people making it a performance. Plus, how to protect your social media posts from your boss and the death threats Eugene got.” Listen for more on the latest Bad Boss Brief.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Kako izgleda karijera koja povezuje muziku, film i marketing? U gostima nam je bio Andreja Milkić, dugogodišnji profesionalac iz sveta komunikacija i oglašavanja. Razgovor prati njegov put od tinejdžerskih medijskih projekata, radija i televizije i rane muzičke scene (TeenAge TV), preko ulaska u industriju i stvaranja Bassivity generacije 2000tih godina, do ozbiljnog advertajzinga i rada na velikim kampanjama (Leo Burnett, Publicis). Gledaoci mogu da očekuju konkretne anegdote i „iza kulisa” priče o tome kako se gradi brend, kako se organizuju kreativni timovi i kako se prelazi iz jedne industrije u drugu bez gubitka kompasa. Ovo je epizoda o karijernim zaokretima, tržišnim promenama i lekcijama iz muzike, filma i marketinga, ispričana kroz iskustvo čoveka koji je sve to prošao iz prve ruke. O čemu smo pričali: - Najava epizode - Početak razgovora - Čime se Andreja bavi - Kad porastem biću - Počeci na Studiju B - Studije vs. život - Filmovi i muzika - Iz muzike u marketing - Zanimljivi momenti - Rad sa ljudima - Rad u edukaciji - Zaključak razgovora Podržite nas na BuyMeACoffee: https://bit.ly/3uSBmoa Pročitajte transkript ove epizode: https://bit.ly/3Wp2oTw Posetite naš sajt i prijavite se na našu mailing listu: http://bit.ly/2LUKSBG Prijavite se na naš YouTube kanal: http://bit.ly/2Rgnu7o Pratite Pojačalo na društvenim mrežama: Facebook: http://bit.ly/2FfwqCR Twitter: http://bit.ly/2CVZoGr Instagram: http://bit.ly/2RzGHjN

Ronan Berder built Wiredcraft to 140 people, then sold to Publicis for a reported 67 million euros. This Exit Story traces the moment he walked away from Techstars and a product dream to double down on services—and why that decision paid off. 

In this conversation, Mike Petrella, Managing Director of Strategic Partnerships at Kinective Media by United Airlines, discusses his journey in the advertising and media industry, the establishment of Kinective Media, and its role in transforming traveler commerce. He highlights the importance of partnerships, customer choice, and the use of data and AI to enhance the travel experience. The discussion also covers the unique aspects of the commerce media network and how it engages with affluent travelers. Takeaways Mike Petrella has a rich background in media and advertising.Connective Media is the first traveler media network. The network aims to enrich traveler journeys through personalized experiences. Partnerships are crucial for expanding the offerings of Mileage Plus. Data privacy is a top priority in handling traveler information. AI is being utilized to enhance customer interactions and experiences. The average traveler spends significant time engaging with content during their journey. Kinective Media targets affluent individuals with tailored advertising The platform offers omnichannel access to travelers across various touchpoints. Creating a personalized journey is essential for customer loyalty. Chapters 00:00 Introduction to Kinective Media and Mike Petrella 02:03 Mike's Journey to United Airlines 04:55 Building Kinective Media from Scratch 06:09 Understanding the Commerce Media Network 08:43 Engaging Advertisers and Brands 11:21 Partnerships and Customer Choice 13:56 Loyalty Programs and Consumer Journey 15:10 Utilizing Data for Targeting 18:39 The Role of AI in Enhancing Travel Experience The Refresh News: September 8:Google's Antitrust “Win,” Epsilon SSP Backlash, and Perplexity Pauses Ads This episode of The Refresh breaks down the week's biggest stories in advertising and tech regulation. Google escaped the harshest remedies in its long-running search antitrust trial, with the court declining to force a Chrome or Android spinoff or ban payments to partners like Apple and Samsung. Meanwhile, media buyers are taking a closer look at Publicis-owned Epsilon SSP, with some blocking it entirely due to transparency concerns. And in the AI space, Perplexity has pulled back on its ad experiments, raising bigger questions about how generative search can—or should—be monetized. Judge Mehta's ruling spared Google from structural breakups or bans on partner payments, requiring only limited data sharing and oversight for six years. Generative AI competition from OpenAI, Microsoft, Meta, and Perplexity influenced the court's belief that search competition is evolving without harsher remedies. Google maintains dominance with 65–70% of global browser share and around 40% of ad spend coming from paid search. Media buyers discovered they were funneling spend through Publicis-owned Epsilon SSP via reselling, sparking data leakage and conflict-of-interest concerns. Perplexity scaled back its ads after advertiser pushback, highlighting the lack of clear value, measurement, and final product structure in AI-driven ad formats. Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #161 of

Nascido em uma família de raízes italianas e apaixonada por futebol, ele encontrou no esporte uma linguagem afetiva desde muito cedo. Foi com o pai, torcedor palmeirense, que viveu suas primeiras grandes emoções esportivas, como a inesquecível Copa do Mundo de 1982. Praticava todos os esportes possíveis na escola e jogava futsal em um time do bairro. Apesar da origem italiana e palmeirense da família, ele se tornou a “ovelha alvinegra”, escolhendo o Corinthians como time do coração. Jogou futsal durante 10 anos e encerrou sua carreira como atleta em um campeonato sul-americano de futebol no Chile. Na faculdade, escolheu o curso de Educação Física, almejando continuar a fazer parte do ambiente esportivo, mas logo entendeu que sua aptidão estava mais no marketing do que na atividade física. A partir daí, iniciou uma trajetória no mundo da publicidade, passando por grandes grupos multinacionais como McCann Erickson, Publicis e DDB. Em mais de 15 anos de carreira, atuou no Brasil e nos Estados Unidos, atendendo marcas globais como Coca-Cola, Nestlé e Walmart — inclusive em campanhas voltadas ao esporte. Mas o reencontro definitivo com sua paixão viria em 2015, quando aceitou o convite para assumir o marketing justamente do Corinthians. Durante quase três anos no clube, foi protagonista de um período de profundas transformações, que resultaram em recordes de faturamento, crescimento de marca e maior profissionalização da estrutura comercial. De lá, assumiu como CEO de uma nova agência esportiva do grupo Publicis, liderando campanhas para a Seleção Brasileira na Copa da Rússia e ampliando o portfólio com contas relevantes no cenário esportivo nacional. Nos anos seguintes, seguiu conectado ao futebol por meio de projetos com a Federação Paulista e a CBF, até que, em 2022, foi escolhido para liderar o marketing do Comitê Olímpico do Brasil. À frente da entidade até o fim de 2024, liderou iniciativas estratégicas como o reposicionamento do “Manda Brasa”, o lançamento das fanfests “Paris é Brasa” e a valorização do atleta como protagonista da comunicação olímpica, consolidando resultados históricos para o COB no ciclo de Paris. Conosco aqui, o publicitário com mais de 25 anos de experiência, estrategista de marketing esportivo, head da 1896, agência dedicada à gestão comercial do COB até os Jogos de Los Angeles 2028, o paulistano Gustavo Ferraz Herbetta. Inspire-se! A 2 Peaks Bikes é a importadora e distribuidora oficial no Brasil da Factor Bikes, Santa Cruz Bikes e de diversas outras marcas e conta com três lojas: Rio de Janeiro, São Paulo e Los Angeles. Lá, ninguém vende o que não conhece: todo produto é testado por quem realmente pedala.  A 2 Peaks Bikes foi pensada e criada para resolver os desafios de quem leva o pedal a sério — seja no asfalto, na terra ou na trilha. Mas também acolhe o ciclista urbano, o iniciante e até a criança que está começando a brincar de pedalar. Para a 2 Peaks, todo ciclista é bem-vindo.  Eu convido você a conhecer a 2 Peaks Bikes, distribuidora oficial da Factor e Santa Cruz Bikes no Brasil. @2peaksbikes @2peaksbikesla SIGA e COMPARTILHE o Endörfina através do seu app preferido de podcasts. Contribua também com este projeto através do Apoia.se.  

Xavier Gury, Founding Partner at Wind Xavier Gury, founding partner at Wind venture capital firm, brings a unique triple perspective to M&A: serial entrepreneur, acquisition target, and now investor. In this episode, Xavier unpacks the critical lessons from his three successful exits, including one transformative deal with Publicis, where he structured a performance-based earnout that prioritized terms over upfront valuation. The conversation reveals why 90% of the deal value came through earnout performance, how to align teams during integration, and the strategic mistakes buyers make when acquiring founder-led companies. M&A professionals will learn practical frameworks for structuring deals that actually work post-close. Things You'll Learn Why deal terms matter more than valuation – and how Xavier structured an earnout where only 10% was paid upfront The "yin yang" principle for balanced M&A deals that create value for both buyer and seller How to incentivize key employees during earnout periods to ensure alignment and execution success _____________ Today's episode of the M&A Science Podcast is brought to you by Grata! Grata is the leading private market dealmaking platform. With its best-in-class AI workflows and investment-grade data, Grata helps investors, advisors, and strategic acquirers effortlessly discover, research, and connect with potential targets — all in one sleek, user-friendly interface. Visit grata.com to learn more. ___________________ M&A Doesn't Have to Be So Painful