Podcasts about Publicis

El desplome de LVMH y las novedades en el sector aotomovilístico, Publicis, Beiersdorf, bajo la lupa de Pablo García, de Divacons Alphavalue.

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes.  They examine the latest with the TikTok US ban amidst Trump's tariffs, the impact ‘woke' marketing, and DeepSeek's current position in the global AI race. Hear more from Ci En Lee at ATS Singapore - tickets available now!

Repasamos los protagonistas del día en el Viejo Continente con Rafael Ojeda, analista independiente, que pone el foco en Volkswagen, Deutsche Telekom, Publicis y Tesco.

Après les annonces de Donald Trump sur les droits de douane, les marchés européens ont connu une forte hausse, avec un CAC 40 en progression de 5,5% et des bonds importants pour des valeurs comme Publicis, les banques et le secteur du Luxe.Notre équipe a utilisé un outil d'Intelligence artificielle via les technologies d'Audiomeans© pour accompagner la création de ce contenu écrit.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Valentine Lambert a fondé son entreprise en 1985 dans l'univers des standards externalisés : Agaphone. Aujourd'hui, quasiment 40 années plus tard, elle est à la tête d'un joli groupe opérant pour plus de 1800 entreprises. Entourée d'une quarantaine de talents, Valentine nous explique dans cet épisode toutes les étapes de structuration par lesquelles elle est passée. Constitution de ses lignes de Management, signatures de contrats avec de grands noms comme Apicil, Publicis ou encore Emeria, recrutement, upsell... Un épisode génial qui brosse sur le très long-terme tous les sujets nécessaires à la réussite de son Aventure entrepreneuriale, tout en étant 100% autofinancé et rentable !

In Episode 8 of this season's Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.Podcast Breakdown:00:00 - 07:00 Introduction: Louisville Roots & Entering OOH07:01 - 14:00 Sales Beginnings & Relationship-Based Growth 14:01 - 21:00 MARTA, Management & Team Longevity 21:01 - 28:00 Publicis Move & Building an Agency Team 28:01 - 35:00 Culture, Company Support & People-First Mindset 35:01 - 42:00 Agency Sales, Internal Education & Budget Battles 42:01 - 49:00 Programmatic Rise & Retail Success Stories 49:01 - End Legacy, Advice & Embracing the OOH Community 

“When the wicked win – work karma, Carlos Watson skates on fraud and why Eugene is the instrument of karma.”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Bon, ça partait mal sachant que j'avais même pas compris le titre de cet épisode. Mais, grâce à Jérémy j'ai vraiment halluciné - et j'ai eu peur aussi - sur ce qu'on pourra faire demain grâce aux IA... Préparez-vous, parce que ça arriver vite ct'affaire ! Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

“How to handle the person who consistently discounts, dismisses or gaslights you.”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

In the latest episode of Remarkable Retail, hosts Michael LeBlanc and Steve Dennis kick off with a roundup of the week's most impactful retail news. They dive into the potential liquidation of Hudson's Bay Company, examining the challenges the iconic retailer faces amid financial turbulence. With speculation swirling around the sale of HBC's heritage Stripes brand and the struggle to find buyers for prime real estate, the hosts analyze the ripple effects on Canadian retail.They also discuss Forever 21's second bankruptcy filing and probable liquidation, attributing the fast-fashion giant's downfall to a combination of fierce competition from digital disruptors like Shein and Temu, as well as a reliance on traditional mall-based retailing. Another key story involves Wayfair's decision to expand its physical retail presence despite years of online focus. Opening its second large-format store in Atlanta, Wayfair seems to be testing the waters of omnichannel retail, blending digital convenience with tangible customer experiences. The episode also touches on earnings updates from Nike, Williams-Sonoma, and Five Below.After covering the latest retail news, the hosts continue their engaging conversation with Jason “Retail Geek” Goldberg, Chief Commerce Strategy Officer at Publicis. Goldberg dives into Amazon's ongoing challenges in breaking into the grocery market despite the tech giant's e-commerce dominance. Amazon Fresh stores, while improved, still lack a clear competitive differentiator against industry leaders like Walmart. Goldberg notes that despite Amazon's long-term strategy and willingness to experiment, their grocery ventures remain more experimental than groundbreaking.Goldberg also explores the evolution of social commerce, with a particular focus on TikTok Shops. Unlike past social selling failures on platforms like Facebook, TikTok Shops have managed to build momentum, but only for specific product categories. Goldberg argues that social commerce's real value lies not in direct sales but in product discovery. Brands need to adapt by creating content that fosters discovery rather than pushing for immediate transactions.The conversation also covers the rise of retail media networks, with Goldberg emphasizing Amazon's transformation into a high-margin ad powerhouse. By monetizing third-party seller ads, Amazon has outpaced traditional retail models in profitability. While Walmart and others are catching up, Amazon's ability to leverage its marketplace for advertising revenue puts it in a unique position. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Paul Perrine, diplômé de l'EM Normandie promo 2018, partage son parcours inspirant qui l'a mené au poste de Customer Success Manager chez Contentsquare. Du social media chez Publicis à la stratégie digitale chez AccorHotel, en passant par le conseil, Paul raconte comment la diversité des expériences et la curiosité personnelle l'ont guidé. Il aborde l'importance des premiers stages, des projets parallèles, et d'oser contacter ses aînés pour se démarquer dans sa recherche professionnelle. Un témoignage motivant pour élargir ses horizons et trouver sa voie !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Thierry Vandewalle a déjà monté plusieurs boîtes, qu'il a revendues avec succès, dont une agence de 70 talents acquise par le groupe Publicis. Il nous partage dans cet épisode son retour d'expérience sur son activité de Business Angel et de Venture Capitalist. Il a cofondé, avec son associé Xavier Gury, le fonds d'investissement Wind qui gère à date 110M€ et qui investit des tickets moyens de 3M€ dans des startups Tech disruptives. Il nous explique ses critères de sélection et son track record. Découvrez ses meilleurs investissements et la manière dont il procède pour investir dans les meilleures pépites.

The latest Remarkable Retail podcast delivers a compelling mix of current market news and expert analysis from returning guest Jason "Retail Geek" Goldberg, Chief Commerce Strategy Officer at Publicis.Hosts Michael LeBlanc and Steve Dennis kick off with the week's headlines, spotlighting the chaos caused by shifting tariff policies. They note that consumer confidence has plummeted amid economic uncertainty, creating leadership challenges across the retail landscape. Steve reflects that while the COVID crisis taught resilience, today's volatility requires leaders to embrace agility as "the New Black" while avoiding recklessness.The retail news segment highlights several struggling players, most notably Kohl's with its disastrous twelfth consecutive quarter of sales decline. The hosts detail how new CEO Ashley Buchanan is pivoting back to private labels after previous leadership had emphasized national brands, while also apparently abandoning the once-touted Amazon returns program. Steve recounts visiting Kohl's stores filled with heavily discounted merchandise, describing them as "a train wreck" requiring both strategic and executional overhauls.The hosts continue with Ulta Beauty posting modest growth, signaling a slowdown in a category that had performed exceptionally well post-pandemic. Dick's Sporting Goods delivered strong quarterly results but projected significantly slower future growth, reflecting a broader trend of caution across retail.In what the hosts call the "wobbly unicorn corner," they examine former high-flyers facing existential challenges. Allbirds has lost nearly all its market value since IPO, with declining revenue despite shifting from direct-to-consumer to wholesale. Meanwhile, Stitch Fix shows modest signs of recovery under CEO Matt Baer's strategy of focusing on core customers rather than casting too wide a net.When Jason Goldberg joins the conversation, he identifies three dominant client concerns: retail media networks (which he views skeptically), artificial intelligence (both transformative and overhyped), and economic uncertainty creating both challenges and opportunities.Goldberg then provides illuminating analysis of retail market data, revealing that a small handful of giants—primarily Walmart, Amazon, Costco, and Chinese newcomers like Temu and  Shein—capture the vast majority of all growth. While e-commerce growth has slowed from pandemic highs, it still significantly outpaces brick-and-mortar retail.Most significantly, Goldberg explains retail's "bifurcation" between digital winners and losers, and between two successful business models: massive "everything stores" and highly curated specialty retailers. The traditional wholesale model caught in between—particularly department stores—is struggling regardless of execution quality or market position.The episode ends with a teaser for part two, promising Goldberg's insights on the future of wholesale, Amazon's grocery ambitions, social commerce, and TikTok Shops—compelling reasons for listeners to return for the continuation of this insightful conversation.Links:https://www.forbes.com/sites/stevendennis/2017/12/04/retail-reality-its-death-in-the-middle/ About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Rishad Tobaccowala is one to the visionaries in the world of marketing and advertising – he founded some of the early digital marketing agencies and has covered several C-level roles for Publicis. Today, he comes back to discuss his latest book, Rethinking Work.In our conversation, we dive into the five seismic shifts reshaping the workplace, how technology—including AI—is redefining the nature of jobs, and why the traditional concept of employment may soon be obsolete. Rishad shares his unique insights on leadership in this evolving landscape, the importance of adaptability, and how companies can thrive by fostering an ecosystem of talent rather than just managing employees.We also explore what individuals—whether they are seasoned executives or just starting out —can do to stay relevant and successful in a world where the future of work is being rewritten in real-time.To hear about Rishad's career and his other book, check out his previous appearance on the show.Contact Dino at: dino@al4ep.comWebsites:al4ep.comrishad.substack.comAdditional Guest Links:Website: rethinking-work.ioLinkedIn: linkedin.com/in/rishadtobaccowalaAuthentic Leadership For Everyday People / Dino CattaneoDino on LinkedIn: linkedin.com/in/dinocattaneoPodcast Instagram – @al4edp Podcast Twitter – @al4edp Podcast Facebook: facebook.com/al4edpMusicSusan Cattaneo: susancattaneo.bandcamp.com

⚢ Le Café des Femmes de l'E-Commerce, c'est le podcast qui donne enfin la parole aux femmes du digital, de la tech, du retail : bref, des femmes qui font du e-commerce et qui osent se livrer, partager, émouvoir et surtout apporter un éclairage différent sur la startup nation, les internets et les licornes. Dans cet épisode, nous plongeons dans les coulisses des relations presse et du marketing d'influence avec Déborah Zaffran, fondatrice de l'agence PIA.R Agency. Attachée de presse depuis plus de 15 ans, Déborah a travaillé dans de grandes agences comme Publicis avant de se lancer dans l'entrepreneuriat. Elle accompagne aujourd'hui des marques de mode, food, tech et retail pour accroître leur visibilité et renforcer leur image à travers les RP et l'influence.Avec Déborah, on discute pas mal et surtout de : Son parcours : de Publicis à la création de son agence Pia.r Agency, et les défis de l'entrepreneuriat dans les RP.L'évolution des relations presse : du communiqué de presse traditionnel aux nouvelles stratégies intégrant le marketing d'influence.Les coulisses du marketing d'influence : comment choisir les bons influenceurs, définir une stratégie efficace et mesurer l'impact des campagnes.L'impact des influenceurs sur les ventes : mythe ou réalité ? Comment les RP et l'influence jouent sur la notoriété plus que sur la conversion immédiate.Les campagnes marquantes : retour sur des collaborations avec Monoprix, Big Mamma, le Printemps Haussmann et Samsung.L'avenir des RP et de l'influence : comment l'IA et les nouveaux médias redéfinissent les stratégies de communication des marques.➡️ RP et Influence, de l'ancienne école aux nouveaux codes – avec Déborah Zaffran, c'est l'épisode 22 du Café des Femmes de l'E-Commerce, dans lequel Déborah recommande l'ouvrage Les relations presse d'influence - Entrez dans la communication de demain de Marie-Laure Laville.

Le géant français de la publicité, Publicis Groupe, vient de lever le voile sur l'ampleur vertigineuse de son système de surveillance numérique. Son PDG, Arthur Sadoun, a présenté avec fierté CoreAI, une plateforme capable de collecter, analyser et exploiter des milliards de données en temps réel.CoreAI, qualifié de « suite d'applications et d'agents d'intelligence artificielle », ne se contente pas de tracer les habitudes des consommateurs. Il les anticipe. Sadoun l'explique avec un exemple : celui de Lola, un profil fictif. Grâce à ses outils, Publicis sait qu'elle a deux enfants, qu'ils consomment des jus de fruits premium, que leur prix augmente et que son salaire ne suit pas l'inflation. Résultat ? Des publicités ciblées pour l'inciter à choisir une marque moins chère, au bon moment, sur tous ses écrans. Et Lola, c'est chacun d'entre nous. 91 % des adultes dans le monde figurent dans la base de données de Publicis, alimentée par notre navigation sur internet, nos applications mobiles, nos cartes de fidélité….12 milliards de dollars. C'est ce que le groupe a investi sur 10 ans pour bâtir « l'écosystème marketing le plus puissant au monde ». Un empire consolidé en 2019 avec l'acquisition d'Epsilon (2,3 milliards de profils) et en 2025 avec le rachat de Lotame, une plateforme de gestion des identités numériques ajoutant 1,6 milliard d'identifiants supplémentaires. Mais ce n'est pas juste une question de quantité, c'est la précision des données qui interroge. 7 000 attributs individuels par personne aux États-Unis, 75 % des achats scrutés, et une mise à jour toutes les cinq minutes grâce à un trillion d'interactions traitées quotidiennement par l'intelligence artificielle. Et la protection des données personnelles ? Une illusion. Malgré les réglementations, l'industrie du courtage de données échappe largement au contrôle. Les régulateurs peinent à suivre, et les amendes infligées ne sont que des pichenettes pour ces mastodontes. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall's Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can't promote what you can't produce. Plus: the rationale behind Publicis' acquisition of Lotame.

“Picking a side, drawing the line, how to navigate moral choices at work.”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more. This week's highlights: T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles The rise of alternative IDs – The challenges of scaling identity solutions in ad tech Google & the DOJ – What's next for Chrome & Android? Learn more about your ad choices. Visit megaphone.fm/adchoices

Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions. Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe to its global creative and media business. Ongoing pitches include Natwest which is also looking for a single holding company to take on its media and creative business.Holding companies have been expanding their offerings across creative, media, tech and data to service client needs, but do these solutions really work? And what becomes of the individual agency brands when amalgamated into one solution? Campaign's journalists gather in the studio to discuss.This episode features editor-in-chief Gideon Spanier, creativity and culture editor Alessandra Scotto di Santolo and media editor Beau Jackson. It is hosted by tech editor Lucy Shelley.Further reading:Santander on its shift to one global agency, why it picked Publicis and how ‘data is key'Will more agencies move to a holding company solution for their biggest clients?Pfizer moves creative from IPG to Publicis after just 10 monthsWPP's Mark Read on client demand for AI and fewer agency partnersWPP triumphs over Publicis Groupe to win Centrica's integrated reviewBritish Gas turns up the heat with media, creative and below-the-line reviewBritish Gas appoints media and creative agenciesWPP wins majority of $4 billion Coca-Cola businessThe $100m question for agencies Hosted on Acast. See acast.com/privacy for more information.

In this episode of Spikes Excitement Talks, Gordon sits down with Christophe Poirier, Chief New Concept Officer at KFC, whose career spans leadership roles across Publicis, McCann, AIG, and Yum! Brands. With a track record of reinvention and bold decision-making, Christophe shares his journey from advertising to shaping the future of global brands.They dive into the mindset of disruptors, the power of saying yes in a world of corporate no's, and why embracing risk is key to making real impact. Christophe reflects on the importance of learning from failure, surrounding yourself with courageous people, and why brand-building is ultimately about creating excitement, not just hitting targets.Tune in for an inspiring conversation about leadership, innovation, and why a billion souls matter more than a billion dollars.

“Politics. Religion. Bodies. Don't talk about this at work...”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

In Ep. 162 of Earned, CreatorIQ CMO Brit Starr sits down with Emily Hare, Global Influencer Lead and Anna O'Mahony, Global Lead, Content and Innovation at Publicis. To start, we dive into the transformative landscape of creator marketing and influencer strategies. As we chart the course for 2025, marked by significant agency consolidations and acquisitions, Anna and Emily reveal the pivotal role of creators in redefining brand strategies. The duo highlights the necessity of establishing a "center of excellence" in content creation, merging storytelling with journalism to craft narratives that resonate on both global and local scales. We explore the fusion of technology and creativity and examine how agencies are transitioning into comprehensive technology partners, emphasizing a content-focused approach in influencer marketing. Switching gears, Emily and Anna underscore the importance of understanding audience dynamics and maintaining brand consistency while engaging localized influencers. To close the show, the duo also offers insights into the evolving nature of creator partnerships, stressing fair pricing, long-term relationships, and the significance of dynamic playbooks that adapt to market shifts. In this episode, you'll learn: The role of creator marketing is shifting, and brands are rethinking how they collaborate. While influencers can do it all, the real question is where they create the most impact.  Agencies are evolving alongside brands, integrating influencer marketing more deeply into media strategies. The industry is seeing more consolidation, technology adoption, and a shift toward content-first approaches—where the value lies in the work itself, not just the creator's following. Standardizing creator compensation remains a challenge, but brands are getting smarter. With better benchmarks and long-term partnerships, companies are moving toward sustainable, mutually beneficial collaborations. Connect with the Guests: Emily's LinkedIn - @emily-hare-65600710 Anna's LinkedIn - @anna-o-mahony-0b740415   Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq   Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Happy Valentine's Day tout le monde! Today we continue our Love Series and tackle the history of why Paris is known as the city of love! Does Paris deserve its reputation of being the most romantic city of the world or is this just a marketing campaign? Let's find out! Romanticism movement Romanticism in France The True Story of Paris Love Lock Bridge Golden Hour and Blue Hour for Paris Paris After WWII - Fact, Fashion and Fantasy Light at the end of the tunnel Hermes: How WWII shortages led to the creation of an iconic brand Publicité : quand le général de Gaulle, JJSS et Publicis décidaient de gaver le téléspectateur récalcitrant Where does the 'romantic, sexy French' stereotype come from? Paris Syndrome How One Architect And A Little Hollywood Magic Turned Paris Into The City Of Love Talking France Podcast Why French Is Considered The Most Romantic Language In The World Paris Je T'Aime We recorded this episode on 7 January 2023, Les Blouses Blanches. The publication date of this episode is 14 February 2025. If you'd like to reach out to us, with your feedback on what topics to cover next, send us an email at pppodcastcontact@gmail.com or hit us up on Instagram  The music track used on our podcast is titled Into the Night and created by Praz Khanal.

“What do you do with a temporary boss with lots of questions? A reader asks how to deal with in interim non-profit Exec Director.”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you. I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or watching this at the beginning of 2025, is happening on March 4th in London. This is Europe's leading conference in GenAI in healthcare marketing and it features expert speakers from companies like Google, AstraZeneca, Novartis, ITV, Novo, Nordisk, Boehringer, Ingelheim and many more. In this episode, Jonathan and Kate share of insights about how healthcare agencies and their clients are using GenAI right now. They also share how creative directors feel about Gen AI's impact on the industry, and Kate also shares practical steps you can take as an account manager to confidently embrace AI in your role and some tips for having conversations with your clients. You can connect with Kate and Jonathan via LinkedIn: https://www.linkedin.com/in/kateeversole/ https://www.linkedin.com/in/jongwillim/ There were several resources and links mentioned in our recording: The Age of AI event, March 4, London: https://www.pharmabrands.ca/age-of-ai-europe PharmaBrands report on AI literacy: https://cdn.prod.website-files.com/65b7dd23f5d4facb3c95fdf7/678e3106eb089ba6a175a282_AI%20Literacy%20Report_2025%20(3).pdf Free webinar on Gen AI 101 : https://www.pharmabrands.ca/webinar Klick and Guardrail reference: https://www.klick.com/news/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends Recommended newsletter from Klick on all things health marketing: https://www.klick.com/klickwire Syneos Health reference: https://pmsociety.org.uk/results/pm-society-digital-awards-2024-results/pm-society-digital-awards-2024-digital-agency-of-the-year/ & their trends report: https://www.syneoshealth.com/insights-hub/2025-health-trends Pfizer and Publicis reference: https://digiday.com/marketing/with-charlie-pfizer-is-building-a-new-generative-ai-platform-for-pharma-marketing/ Sanofi reference: https://www.forbes.com/sites/alexzhavoronkov/2023/06/21/sanofi-goes-all-in-on-ai/ Novo Nordisk reference: https://www.novonordisk.com/content/dam/nncorp/global/en/investors/irmaterial/cmd/2024/P10-Data-Science-and-AI.pdf AI driven Video - Cires 21: https://www.cires21.com/ Text to speech leader - Eleven labs: https://elevenlabs.io/ Great content on marketing AI - Marketing AI institute: https://www.marketingaiinstitute.com/ Tool to reduce meetings - Loom: https://www.loom.com/

Cécile Moreau est Global Client Leader chez Publicis. Connectée à énormément de géographies à travers le monde (France, Japon, Brésil entre autres), elle aide les entreprises à construire des marques globales qui parlent aux consommateurs.Il y a quelques années, Cécile a découvert avec excitation le test CliftonStrenghts développé par Gallup. « J'ai apprécié la philosophie qui sous-tend l'outil : on ne cherche pas la perfection mais à faire fructifier sa zone d'excellence. Mettre des mots sur des choses qu'on peut savoir intuitivement, ça permet de comprendre ce qui est facile pour moi et ce qui me met en énergie. »Son top 5 talents ? Connectedness, Strategic, Relator, Activator, ArrangerPour Cécile, il n'existe pas de modèle unique de leadership. Chacun doit trouver son propre style. « Personnellement, j'ai un style de leadership adaptatif. Et en tant que leader proche de mes équipes, je prends un peu de temps avant d'accorder ma confiance, mais ensuite c'est profond. »Parmi tous ses talents, Cécile Moreau a une affection toute particulière pour Connectedness. « C'est un talent que j'aime particulièrement. Avec ce talent, on part du principe que rien ne se fait par hasard, que toutes les choses ont un sens, voire parfois on voit des signes partout. Il apporte une profondeur dans l'analyse et la vision de la vie en général. On trouve des connexions entre des sujets très différents, et ça permet de donner du sens aux situations les plus complexes. »Comme l'affirme Cécile, la démarche talents a des conséquences sur nos propres motivations.« C'est fascinant de faire le test à l'échelle collective, parce que ça permet de se rendre compte des talents de l'équipe. Derrière, on comprend comment mieux faire fonctionner une équipe en jouant sur la complémentarité des uns et des autres. Ça permet aussi d'identifier quels sont les membres de l'équipe qui pourraient se sentir isolés du groupe parce qu'ils n'ont pas les mêmes talents que les autres, et donc il faut faire attention à ce que leur voix soit bien entendue, qu'ils aient bien un rôle qui s''inscrit dans le collectif. Ca donne des clés au leader pour connecter son équipe ».Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

The workforce is experiencing a profound transformation, fueled by rapid technological advancements, shifting societal values, and evolving employee expectations. This evolution requires a rethinking of traditional work structures, investing in digital tools, and fostering people-first cultures. Author Rishad Tobaccowala goes Inside the ICE House to explore the  expectations and desires of employees in the modern workplace and provides insight into his new book, "Rethinking Work: Seismic Changes in the Where, When, and Why," out now from Harper Collins Leadership.  https://www.ice.com/insights/conversations/inside-the-ice-house

Le yoyo trumpo-émotionnel est de nouveau la norme sur les marchés financiers, comme c'était le cas au début du premier mandat du président américain. Donald Trump a démarré par un coup de tonnerre protectionniste avant d'imposer une accalmie diplomatique. Le Mexique et le Canada se sont rués dans la brèche, mais la Chine a refusé de se prêter au jeu. Les marchés actions sont un peu rassurés malgré tout, du moins à court terme.

Josep Prats, gestor de Abante Asesores, analiza las cotizaciones de lo más destacado en Europa con vistazo a Infineon, BNP Paribas, UBS, Rheinmetall, Publicis, Vodafone, Diageo y TomTom.

In this episode of Money Tales, our guest is Anthony Thomson, who also goes by his initials “AT”. Anthony is a marketing professional who transitioned into entrepreneurial banking with one key belief: the power of data to create opportunity. Athony tells us a heartwarming story about a Metro Bank initiative that made banking exciting for kids: coin-counting machines that turned their loose change into a guessing game with prizes. This is a conversation about how small innovations can make a big difference and how Anthony has brought that mindset into his incredible career evolution. Anthony is at heart, a marketer, who believes passionately that profit should be the by-product of giving the customer a better product, service or experience. He has built, scaled and exited multi-million-dollar fintech businesses in the UK and Australia. He is currently co-founder and chair of archie, a global growth accelerator for fintechs, a non-executive director of Wio Bank in the UAE and ekko A UK based international business that empowers financial services companies to integrate sustainability. Previously, Anthony was Founder and CEO of Europe's largest financial services specialist agency, which sold to Publicis. He was also the Founder and former chairman of two of the UK's leading challenger banks, Metro Bank (with a market cap of over $5 billion) and atom bank (with a market cap of over $1 billion), and the co-Founder and chair of 86 400, Australia's first smart bank (acquired by National Australia Bank for over $440m). He is co-author (with Lucian Camp) of No small change, why financial services needs better marketing, published by Wiley. From 2011 to 2014 he served as visiting professor to London Metropolitan University Business School. He also served as the David Goldman Visiting Professor of business innovation and enterprise at Newcastle University Business School from 2017 to 2018. When he's not working, Anthony collects wine and guitars and races cars. Not all at the same time.  

Next in Creator Media spoke with Cristina Lawrence, EVP of Consumer & Content Experience at Razorfish about the march toward more TV-like seasons for many top creators, and whether this is making it easier to move ad dollars over from TV. Lawrence also talked about TikTok's future, who might grab the social commerce mantle, and whether Joe Rogan is a podcaster or a YouTuber.Takeaways:Long-Form Content is Winning the Creator EconomyPlatforms like YouTube are shifting towards structured, episodic content (e.g., video podcasts, multi-part series).Creators are becoming media networks, with brands integrating organically into their content strategies.Creators Are the New Media NetworksInfluencers now function as full-scale media companies, reaching highly engaged audiences.Brands must approach them as partners, not just ad placements.The Rise of Creator-Led Brand PartnershipsMega-creators like MrBeast, Hailey Bieber, and Charli D'Amelio are launching their own DTC (direct-to-consumer) brands.These businesses succeed when they align authentically with the creator's identity.Social Commerce is Gaining Traction, but Still EvolvingPlatforms like TikTok Shops and Amazon Live are making inroads in live shopping.However, U.S. adoption lags behind Asia, where live shopping is deeply integrated into culture.Micro-Influencers & Niche Creators Are EssentialBrands are shifting to micro-influencers for more targeted, authentic engagement.Agencies use AI-powered discovery tools (e.g., Publicis' Influential) to identify high-performing niche creators.The TikTok Uncertainty & the Future of Short-Form VideoIf TikTok were to disappear, YouTube Shorts and Instagram Reels could fill the gap.However, each platform serves distinct user behaviors, with YouTube favored for long-form content. Guest: Cristina LawrenceHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative  

“What do you do with a temporary boss with lots of questions? A reader asks how to deal with in interim non-profit Exec Director.”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Partha Sinha is the President of the Times of India Group, one of the most influential media groups of India. He's a seasoned leader with proven track record in the brand, media, digital and communication space. Ex Citibanker, ex VP Strategy Ogilvy, ex marketing chief Zee Telefilms, ex head of strategy SE Asia for Publicis, ex Managing Partner BBH, ex MD and Vice Chairman, McCann WordGroup. In 2020, I asked Partha to connect me to a few people for my podcast. He connected me to one of India's top directors, Shoojit Sircar. The podcast with Shoojit turned into ongoing chat over the next two years. When Shoojit first talked about making a movie on me, I thought this was the biggest prank Partha had played on me. It was the connection from him that set the ball rolling for the movie, I Want To Talk. I was very excited that Partha and his wife Chaitali were the first to see the movie outside of the core group. In this podcast, Partha, a brilliant mind who guided the conversation so effortlessly into the depth of the heart, but never making it too serious. Thank you Partha for being you, always. Here are some key insights from this week's show: Life is never over till it is over. “I Want to Talk” is a story of crossing one hurdle at a time. You play differently when you know you are going to win the game. The screen Arjun had the advantage of knowing that he will make it in the end. Sometimes bad ideas can trigger amazing ideas. Talking comes with responsibility. Words once spoken, are out there forever. If we give up, we will never know what life can bring for us. Please Subscribe to the Secrets to Win Big® Podcast! #iwanttotalk #podcast #podcasts #success #leader #leaders #new #newepisode #win #secret #thoughtleader #leadership #business #businesspodcast #listen #launch #episode

Are you keeping up with the forces redefining loyalty, or are you relying on yesterday's strategies in today's fractured landscape? Today, I'm joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world's most prominent advertising organizations, including Publicis, TBWA, and Omnicom's Rapp Collins. Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He's here to share data-driven strategies and real-world examples that will help brands navigate this new loyalty landscape. RESOURCES Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

“What do you do with a temporary boss with lots of questions? A reader asks how to deal with in interim non-profit Exec Director.”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Ready to discover how leading brands like Lunchables, MasterCard, and Sephora are pioneering immersive marketing experiences? In this episode of the Metavertising Podcast, host Ely Santos sits down with Andrew Klein, SVP of Creative Technology at Publicis Media, to explore the cutting edge of AI-driven advertising, 3D content, and multiverse activations. Andrew shares his decade-plus experience at the forefront of digital innovation, revealing how brands can leverage emerging tech—like Roblox, Fortnite, Apple Vision Pro, and augmented reality—to captivate audiences and spark meaningful connections. From creating interactive, family-friendly AR campaigns for Lunchables to developing a fully immersive “Sephora Universe,” Andrew breaks down the core ingredients of building seamless, engaging virtual experiences. You'll hear how Publicis Media's unique “creator-meets-strategist” approach helps clients integrate 3D assets, NFT rewards, and AI chatbots—without overwhelming users with buzzwords. Andrew also tackles the importance of constructing 3D pipelines, shares tips for reducing friction, and highlights how Gen Z and Gen A are redefining brand engagement inside digital worlds. If you're curious about the rise of Web3 marketing, the potential of GenAI to turbocharge creative ideation, and the strategic steps to future-proof your brand in the rapidly evolving metaverse, this conversation is a must-listen. Join Ely and Andrew for a deep dive into next-gen marketing—and learn how to transform your products, campaigns, and brand storytelling with immersive technology. Follow Andrew Klein: LinkedIn: Andrew Klein Connect with Host Ely Santos: LinkedIn: Ely Santos Tune in now to equip your brand with the insights it needs to thrive in the intersection of marketing, tech, and endless virtual possibilities!

After dominating news headlines throughout December, and likely well into 2025, it is all still possible for the Omnicom-IPG merger to fall through, repeating history from 2013 when Omnicom failed to merge with Publicis Groupe.Campaign's editor-in-chief Gideon Spanier sat down in a global exclusive interview with John Wren, CEO of Omnicom, and Philippe Krakowsky, CEO of IPG, after they announced the all-stock deal on 9 December to create the world's biggest agency group. Since then, the share price of Omnicom declined 15%.In this episode, Spanier is joined by editor Maisie McCabe and media editor Beau Jackson to ask the $31bn question: will the merger really happen?Hosted by tech editor Lucy Shelley, the team discuss the regulatory obstacles the holdcos need to hurdle, a shrink in share prices, and the potential for divergent performance of Omnicom and IPG in 2025. Is the merger an attempt to "fight scale with scale", says Spanier, to compete with the power of tech companies. The team asks where it leaves R/GA and Huge after being held for sale last year and any signs that adland might see a repeat of the attempted Publicis merger.Further reading:The $31bn Omnicom-IPG deal has industrial logic but also many caveatsOmnicom-IPG merger: how the holdcos stack up in the UKInterpublic sells digital experiences agency Huge'The industry doesn't need another behemoth': Stagwell CEO on Omnicom-IPGPublicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'Omnicom and IPG 'huddling together as cold winds blow': Martin SorrellEverything we know so far about the Omnicom-IPG mega mergerComing up in the Campaign calendar:Media Week Live, 29 January Hosted on Acast. See acast.com/privacy for more information.

Godinu počinjemo sa presekom stanja na medijskom tržištu Srbije i regiona. Od prošle godine, sagovornike za novogodišnju i prvu epizodu u septembru mesecu nominuju prethodni sagovornici, a za prvu epizodu u 2025. godini nominovan je Marko Šobot, medijski stručnjak sa višedecenijskim iskustvom u radu sa prevashodno offline medijima. Kroz bogatu karijeru gde je iskustvo kalio u velikim sistemima poput Direct Media-e i Publicis-a, a danas u ulozi CEO-a agencije Plus Media, Marko je sa nama podelio svoje uvide i iskustva kada je u pitanju srpsko medijsko tržište, kako veliki igrači gledaju na nas kao region, kako danas funkcionišu klijenti, zašto agencije imaju problema da zadrže kadrove, te zašto su i danas i te kako važni offline mediji, uz pravilno segmentiranje i istraživanje tržišta. Marko Šobot, CEO @ Plus Media - https://www.linkedin.com/in/marko-%C5%A1obot-87b36a33/ Teme u epizodi: - Uvod i predstavljanje - Markov profesionalni put od arhitekte do okorelog medijaša - Medijsko tržište: mi i region - Šta su donele dve nejveće krize u poslednjih 20 godina, a šta odnele - Televizija prvi put ispod 50% - koja je budućnost linearne televizije? - Klijenti danas - Agencije: zašto više nismo interesantni mladima - Mediji: nema medija koji ne rade, samo treba sklopiti kockice - AI – da li ostajemo bez posla i zašto ne - Poruka za kraj Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/4j2pMjU - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ U Ideinoj online prodavnici unesite promo kod 1000digitalk i očekuje vas 1.000 dinara popusta prilikom vaše online kupovine! Prijatelj podkasta: - PerformLabs - https://performlabs.agency/ Oslobodite pun potencijal svog digitalnog marketinga! Optimizujte svoje kampanje i postignite maksimalne rezultate uz Performlabs. - BiVits ACTIVA Brain Level Up Booster - https://bivits.com/proizvod/brain-level-up/ Kada želiš da živiš i radiš na višem nivou, uzmi BiVits Brain Level Up za više energije i bolju koncentraciju tokom dana! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Ponašaj se kao lider, razmišljaj kao lider" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Chaque année, en Angleterre, il y a une tradition à Noël: regarder et commenter les pubs à la télévision ! Elles sont devenues un véritable phénomène culturel, mêlant émotion, créativité et surtout… des budgets colossaux. Décryptage de ces machines à sous. De notre correspondante au Royaume-Uni,Cette année, le très attendu spot publicitaire des grands magasins John Lewis met en scène une femme qui, en cherchant un cadeau pour sa sœur, revit les moments clés de leur relation.Le budget ? Il n'est jamais clairement dévoilé, mais il tourne autour de 7 millions de livres, soit près de 9 millions d'euros.C'est qu'il faut tenir la compétition de la meilleure publicité, car chaque année, dans les bureaux de Sainsbury's, Tesco au Royaume-Uni, mais aussi chez Coca-Cola ou encore Amazon, un chargé de campagne a une grande responsabilité : gagner la course de Noël.Pourquoi cette pression ?Pour créer un lien émotionnel avec le consommateur qui associe la marque à des souvenirs positifs. Mais aussi, parce qu'une bonne publicité rapporte jusqu'à 20 fois l'argent investi.Pour Jason Gale, le fondateur des London Lifestyle Awards, c'est le moment de l'année où il faut tout miser sur l'émotion.« Les gens achètent avec le cœur, et Noël est une période très sentimentale. Les publicités intelligentes comme celle de John Lewis parlent d'émotions. Elles sont si fortes qu'elles sont comme des mini-films dont on se souvient pendant toute l'année. À mon avis, ça vaut chaque centime dépensé. »Une publicité pour faire vibrer une corde sensibleL'an dernier, les dépenses publicitaires autour de Noël ont généré près de 8 milliards de livres pour les marques britanniques. Pour Grace Jacobson, de l'agence Publicis, c'est toujours une question d'argent, mais aussi l'occasion de rêver un peu. « À Noël, les gens veulent s'évader. Ils veulent voir une publicité qui les transporte ailleurs, qui leur fait ressentir quelque chose, que ce soit de la nostalgie, de la joie ou toute autre émotion qui éveille quelque chose en eux. Des marques comme John Lewis, Marks & Spencer, Lidl ou JD Sports, qui ont mis l'accent sur la famille et les différentes formes qu'elle peut prendre, réussissent particulièrement bien à capter cet esprit. Et puis il a quelque chose de vrai, en phase avec ce que les gens vivent, notamment au Royaume-Uni. C'est une période où les publicités ne semblent pas uniquement dire "achetez, achetez, achetez", mais cherchent plutôt à faire vibrer une corde sensible. Même si, au bout du compte, l'objectif reste de vendre un produit et de générer des bénéfices, et de décrocher le prix de la meilleure publicité. »Ces trésors de publicité sont aussi sur Internet, commentés, classés, certains ont même leur page Wikipédia. Et c'est peut-être ça, les nouveaux contes de Noël.À lire aussiLes «mince pies», dessert fétiche des Britanniques à Noël

Tiffany Edwards, EVP at Publicis, joins Neisha Tweed Bell to share her personal journey as a caregiver navigating the complexities of leadership, grief, and healing. Tiffany opens up about finding balance between career and caregiving for multiple family members, redefining strength, and building a life grounded in joy and peace. This episode is a testament to resilience, compassion, and the power of community.

“What do you do with a temporary boss with lots of questions? A reader asks how to deal with in interim non-profit Exec Director.”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Nova Soins à domicile, organisme montréalais en soins palliatifs, a lancé une campagne innovante avec Publicis. Grâce à l'IA, elle recrée virtuellement des souvenirs marquants pour les familles. Gratuit, l'outil invite toutefois aux dons pour financer des services comme les soins infirmiers et le soutien psychosocial. Pour Anne-Sophie Schlader, directrice générale, l'initiative vise à accompagner les familles dans le deuil tout en soutenant la mission de l'organisme.

2024 had big expectations when it came to artificial intelligence, but did the year live up to the hype... was it a year of "AI in action" as the IAB predicted or AI inaction?Campaign's editorial team gathers in the studio in an episode hosted by Maisie McCabe, UK editor, while tech editor Lucy Shelley (and usual host) swaps over to be in the hot seat.Also joined by features editor Matt Barker and deputy media editor Shauna Lewis, the four discuss the highs and lows of AI this year, including Coca-Cola's Christmas ad made by AI, which was Campaign's Turkey of the Week. They compare it to Vodafone's AI Christmas ad and recount other controversial AI moments from the year including Publicis' AI BS Bot and Under Armour's AI ad with Anthony Joshua.The team discuss how AI has shaped the adland this year – Lewis reveals insights from her interview with Johnny Hornby, founder and chief executive at T&Pm, after it was fully acquired by WPP last month. He cited AI as a main driver for the sale.Further reading:Will the Coca-Cola ad deter brands from using AI in film?Will media buyers be the first victims of AI?Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founderIs 2024 a vintage year for Christmas ads? Hosted on Acast. See acast.com/privacy for more information.

“What do you do with a temporary boss with lots of questions? A reader asks how to deal with in interim non-profit Exec Director.”“Welcome to the Bad Boss Brief, a strategic guide on how NOT to be an a*****e at work. This podcast tells you about bad bosses, how they can be less so, and how to tell if you ARE one?What can an executive and an executive coach tell you about bad bosses, how they can be less so, and how to tell if you ARE one? Everything. With over a combined half century of time in the trenches at Intel, Apple, Adobe, Publicis, Nikon ad badbosseum, we're imminently well suited to do so.We're also both artists and work in advertising and marketing and focus on creative leaders and leading people who make cool s**t.”Bad Boss Brief is a viewer-supported broadcast. To receive new posts and support our work, consider becoming a free or paid subscriber.Bad Boss Brief is a listener-supported broadcast. To receive new episodes and support our work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella.  Prior to joining Publicis, Margaux held senior brand management and marketing positions at Unilever and Amazon. Margaux shares how her Theater degree helped to position her for a marketing career (4:43), an overview of Publicis Commerce (4:43), reflections on her time at Unilever (7:16), an overview of Publicis Commerce (12:46), the major differences between RMNs (19:30), and why content is still king, especially with the ways AI can now inform and enhance it (23:51). Follow Publicis Commerce: https://www.linkedin.com/company/publiciscommerce/Connect with Margaux: https://www.linkedin.com/in/margaux-logan/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture.Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.#marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalyticsCHAPTERS:00:00 - Intro01:34 - AI in Marketing08:38 - Issues in Digital Advertising10:53 - Flaws in Marketing Principles14:30 - Restoration Hardware Case Study16:43 - Role of CMOs in Marketing19:30 - Understanding Slow and Weak Marketing22:40 - Importance of Good Writing Skills25:00 - The WASL Effect and Dopamine Culture31:00 - Tom's Top Marketing Prediction32:40 - Final Thoughts and Questions34:35 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn how Kudzayi Chakahwata, Audiences and Technology Solutions Director at Publicis, blends mathematics and marketing to transform data into compelling, actionable stories in this insightful and informative interview. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-turning-data-into-actionable-stories  © 2024, NinjaCat

The guest today on The CMO Podcast is Emily Ketchen, the Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. The Intelligent Devices Group–as you might expect–is Lenovo's division with Personal Computers, Smartphones, and AR/VR solutions. Lenovo is a $57 billion global technology company–the largest PC company–with business in 180 countries. It also markets infrastructure, software, solutions and services. Emily has worked at Lenovo since September 2020. She joined Lenovo after nearly 11 years at HP, in a variety of roles in the Americas and Asia. Emily has forged an unusual path to CMO; she spent about 14 years of her career on the ad agency side, with storied agencies like Publicis, Grey, and McCann Erikson.Emily is indeed a global citizen; she spent part of her childhood in Europe, speaks Spanish and French fluently, studied at Pitzer College in California and two universities in France, and has just returned from a lovely family holiday in Scotland. Tune in for an interview with a CMO who believes kindness in the business world is a win-win.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

EP320 - News, First Half Recap, Early Holiday Preview http://jasonandscot.com 0:23 Welcome Back After Hiatus 2:51 Upcoming Events in Retail 7:28 GroceryShop 16:02 Retail Growth Trends 21:28 Concerns for Holiday 2024 30:27 The De Minimis Provision 40:27 TikTok's Impact on E-commerce In this episode of The Jason and Scot Show, we discuss the current state of retail and e-commerce. We analyze macroeconomic factors impacting the retail landscape, noting a 3.4% growth in core retail and a maturation of e-commerce, dominated by giants like Amazon and Walmart. We address consumer sentiment heading into the holiday season and the potential influences of the upcoming election and interest rate changes. The episode also covers the role of AI in enhancing personalization experiences, challenges faced by dollar stores, and supply chain issues. We conclude with insights into Amazon's recent earnings and their strategies to engage younger consumers through TikTok Shops. Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Download the complete 54 page deck of all my insights from the US Dept of Commerce Retail Data for the first half of 2024 here https://rgeek.co/retail2024 Transcript [0:23] Welcome Back After Hiatus Jason   [0:23]Welcome to the Json and Scott show this is episode 320 being recorded on Monday september 16th 2024 I'm your host Jason retail gee Goldberg and as usual I'm here with your co-host Scott Wingo. Scot   [0:38]Hey Jason and welcome back after a very long time, Jason and Scott show listeners Jason our last show was an early May so it's been about a little over a 4-month hiatus and when people ask me I always blame you do you blame me. Jason   [0:57]I do blame you and I'm bitter because in my mind. Nobody's really complaining to you but like I I've gone called out on stage by like I've I've been heckled by people that are like what are you going to do a new show. Scot   [1:15]It's part of our it's it's a Nintendo like strategy where you you dribble you know if you could really constrain Supply scarcity that drives demand so yeah. Jason   [1:25]Yeah it it we are we are playing 3 dimensional chess in a world of checkered players. Scot   [1:31]Exactly the the real reason is as Chief digital Innovation retail and payments and grocery officer your title's gotten bigger and your your more famous your allies on a plane I can never record because I'm like how about now he's like Paris how about now Australia how about now India so you've been flying all over the world. Jason   [1:52]I sadly I have been it does feel like travel is back there there have been more International trips this year than any year before coid so I I can I can only partially deny that accusation. Scot   [2:08]Cool well we're glad that we have you here for for an hour give us an update what are you any uh show you know what's going on out in the world of retail as you've been expanding the globe for the Json and Scott show. Jason   [2:20]Yeah it's been another Super interesting year for retail we'll we'll certainly get into some of what we think are the key topics that have been planned out this year but I have attended a bunch of events I I can't even remember which ones where since this this last show visited a bunch of customers out in the field which is always great learning new things from them [2:51] Upcoming Events in Retail Jason   [2:40]but the upcoming show is in early October is grocery shopping in Las Vegas so I'll be moderating a panel on. AI enabling Next Generation personalization, at at that show which I always look forward to to grocery shop and then a week later they're they're shop talk is moving their show their other stuff to Chicago so they're going to have their first, fall shop talk that will be in my backyard in Chicago so I'll be curious to see how if the world wants another another iteration of shop talk every year. Scot   [3:18]Yeah give us the behind-the-scenes did you like throw down the gauntlet and said shop talk must move to Chicago or I'm not going to attend or and run all the speaking stuff. Jason   [3:28]I basically did that with everything I told every client that they had come to Chicago I told shop talk and I told you you had to come here to record the podcast and yeah you'll note we haven't had a lot of podcasts and you know I still have the same 3 customers here I've always had. Scot   [3:44]But you got to show them to me for at least that's a 1 w. Jason   [3:46]I did but they really just added a show they're just looking for more Revenue so like it seems like it's probably not. Not just me but I feel like your LinkedIn feed has been more active than me and mostly with accolades for for the the fund that you helped kick off. Scot   [4:05]Yeah yeah so the just to update everybody I'm in a post spiffy world so started spiffy in 2014 and then, you know decided to to we got to kind of north of a 60-ish million run rate which is plenty big lots of employees lots of things going on and I had started this little side hustle well first of all I started this thing for our little local ecosystem here called the tweener list in 2015 which was just a little passion project and then started a little fund around that called the tweener fund which invests in early stage startups so I've I've really enjoyed that and decided to, move on from spiffy and make this my full-time gig so have been really enjoying doing that and actually have. I'm sure you do this where you have a list of things you're kind of like want to learn about and you can hardly ever get to it and I've been doing a lot of that the last 4 weeks and 1 of the big 1 is AI I've been going really deep on AI and it's been been a lot of fun to play around with all the cool new stuff going on there and I got a couple interesting ideas I'm not going to reveal anything but there's some interesting if you think from a AI native remember how we used to talk about mobile native well now thinking AI native I think there's some interesting things that could happen in the world of e-commerce so I'm going to I may go back to thinking more about e-commerce so we'll see. Jason   [5:23]Come on back though we're we're waiting for you the water is fine man they're they're for your point there's a lot of super interesting stuff the grocery shop will be fun a a show after that that I'm looking forward to is NRF because you know they have this Innovation Pavilion and they've kind of upped the the, rigger around recruiting exhibitors at The Innovation Pavilion this year and I think it's going to it's a big year for Innovation so, probably be a cool time for all of us to meet in the New York in January with global warming it's not even cold anymore. Scot   [5:58]Not been there not too long ago and it's still pretty darn cold for this North Carolina. Jason   [6:04]Oh okay fair enough fair enough I'm just last year was the first time it snowed in like 2 years in New York at at in her uh and then. Scot   [6:10]Okay yeah yeah last time I remember trudging through like 6 inches to get to your hotel which was painfully far away. Jason   [6:17]I mean that's yeah that's been my normal life so it's been weird that you haven't had to take the heavy coat to New York so although I wouldn't recommend that if you go to New York in January I'd bring that vote uh. And, I feel like in addition to everything else I know we're going to jump into the retail but all the Apple software updates dropped today so cool new icons and emojis and and delayed chats so I can have, like Emoji based chats hit Scott Wingo at every hour of the day now it's amazing. Scot   [6:48]Nice I look forward to that at 4:00 a.m. I'll have my do not disturb on to counteract your your attack. Jason   [6:53]Yeah although I may need you talk about new things you want to learn 1 of the things I want to learn is how to make Do Not Disturb work right in the the modern app like the system because I feel like all the focus modes have made it complicated. Scot   [7:05]Yeah I have to have you know that that kind of funny YouTube where the dad puts on 6 seat belts that's me putting on do not disturb I have to do the physical thing check the moon do my watch hit D and D in a profile and then that's that that combination of things I don't know which of them does it but that seems to stop everything. [7:28] AI in Grocery Shopping Jason   [7:23]Yes I feel like I'm in a similar boat but it would be interesting to figure out how to do it for as intended. Scot   [7:29]Yeah or just we know it works so just keep doing it do so just give us a preview of grocery shop can AI do better recommendations than kind of the old school way we used to do it. Jason   [7:42]So 1 would hope certainly it can do it at greater scale than we used to do it there's some anecdotal evidence that it's. Better it you know part of it I'm I'm curious to talk to some of these folks So So Meta will be on my panel. They they have a strong POV you know what's going on in the digital ad space right now is all the the ad platforms are trying to talk you into going hands off the wheel and turning over. The bidding to their AI engines and I would say at the moment it's an uneven playing field there like if I if I talk to my. Performance media folks they'll tell you that the the AI robots from some of the platforms are very effective and tend to outperform a manual bidding and on other platforms that they they wildly do not so. Jason   [8:33]That it'll be interesting to kind of hear their perspective 1 of the panelists is hungryroot, which to me is a super interesting example they they're truly doing AI based recommendation so they're essentially they're a ger. That is mainly filling out your whole cart for you proactively with AI based. Recommendations so you manicure a Char a cart that they recommend to you versus you hunting and pecking for each individual item and putting it in your cart and they they have some pretty interesting sales metrics using that methodology so they're all in, there you might almost think of them as like the Stitch fix of food and so they'll they'll be interesting to hear, and then my friend Ben from Endeavor and Endeavor may be familiar to some listeners not to others they're the largest adult beverage and hospitality company in Australia. And so they they have a nationwide chain of beer and wine stores that are doing some really interesting personalization hubs and kind of Shifting all of their customer touch points to to 1 to 1 so. I'll be curious to hear how effective they all claim to be. Scot   [9:47]How do these it seems like you're going to need some training data like how do they Kickstart that do they look at like your email or credit card data to kind of get an idea for what you like or they just kind of start you at a demographic Baseline and build from there or do you know. Jason   [10:01]Yeah well so in many cases you've been a customer of theirs for a long time right so they have you you have a significant amount of personal data I mean Walmart launched a predictive cart feature, in January that's in beta so I think it's only available to a select group of. Of Walmart Plus members but yeah it you it's trained on all of th those members pass purchases leading up to the launch of that product. Um so I yeah good question what signals do they use for a net new customer but I think the first crop where customers where they they already had a significant history. Scot   [10:40]Got it cool well that's gonna be a good panel riveting it's also pretty wild they have them so close together now that's like 10 days you're gonna have to kind of like Zip back home rest for a couple days and jump in. Jason   [10:50]I I do I was going to zip back home anyway so it's not an inconvenience for me but I my heart does go out to all the the shop talk folks that that have responsibilities of both shows because that I'm certain is not fun for them. Scot   [11:02]Cool which of the shop talks is bigger now the. Jason   [11:09]Shop talk is still the biggest show that's their March show um and it's it's north of 10,000 people so it might have been like 11,000 this year I'm not sure they, release an official number so hopefully I'm not disclosing something proprietary and grocery shop is only about half that size. So think closer to 5 500 attendees and then this fall shop talk this will be the first time so so. All all bets are off I I certainly wish them no ill will but part of me thinks it's a it's a big lift to get people. To add yet another event to their schedules. Scot   [11:48]Yeah maybe the Fallen will be more Regional like you know folks in the midwest or east. Jason   [11:53]Yeah I mean that that would be my initial assumption but you know they've they've been able to build up some really good shows in the past so so you know we'll see how they do with this 1 I certainly, would like to see a good show in Chicago they're in as you would remember in the old days you know there was like internet retailer here which still exists but I would argue it's it's probably well past its prime. Problem is when you did the orientation and used to teach everyone how to do e-commerce on the first day. Scot   [12:20]Amazon yeah that was fun that was they were like well you do this and I was like well how many people come and they're like I usually 100 and I did it and there's like 700 people say dude you vastly underestimated your crowd size at this thing the um. Jason   [12:32]I know I know you're a big draw. Scot   [12:34]Yeah well of course the uh and what was always funny is people would want to meet I forget what hotel it was either Hyatt, or a Hilton and there was 4 of them around that convention center and like No 1 could ever find each other at that that Hotel chain because they know 1 realized they all had the same name I'm sure that's still a problem. Was always funny to watch the chaos ensue. Jason   [12:54]Yeah. Scot   [12:55]The only thing works is in Las Vegas when you're at the Mandalay Bay when the hotel is called the hotel and the bars called the bar it's like a whose first kind of scenario trying to get. Jason   [13:04]Yeah I'm sure they thought that was really clever when they. Scot   [13:07]Yeah that was the worst worst naming. Jason   [13:08]When they first named it yeah. Scot   [13:11]Cool well you guys have been waiting for it and we are recording this mid-september all of our friends and Retail and e-commerce are making their final changes to their sites they're implementing their new features they're putting new vendors in place and going through the final QA test, before the big October code freeze so. This is when the Pod turns to really thinking about a holiday of 24 it's a fun to believe that we're already here this fast and Jason to tee that up let's set the table a little bit you put out a really interesting kind of adjacent Mega deck on LinkedIn that was really good and I thought maybe we could go through a couple slides of that and kind of tee up, you know how the year has gone so far and then that'll take us into kind of a little bit of a prediction of how holiday 24 is going to shape up. Jason   [13:58]Yeah yeah yeah happy to do it thanks man so maybe setting the table. I don't want to go back and get too deep we'll put a link to the deck so anyone that wants it's like 54 pages of data visualizations about about the Commerce industry so anyone's welcome to download it and check for themselves but the the highest level metric that I like to think about is this thing that NRF calls core retail so that's, all of retail sales from the US Department of Commerce US Census Data uh except restaurants Gas and Automobiles and. Jason   [14:33]If you go back in time and you say how how much does core retail grow year-over-year for the last 20 years core retail grew about 3.9% a year. And then of course we had this this huge anomaly more recently which was Co. And you know I like to joke that like well you know some people feel like oh man those were really hard years for retail what they forget is we mailed 5 trillion dollars in extra cash to everyone and didn't let them spend any of that on flights or Taylor Swift tickets. And so those were actually the greatest growth years in the history of retail like we like the the peak year was like 14% growth for core retail. So we had that this like Giant mountain of unusual growth 3 years that were twice as big as the normal 3.9% growth, and then 2023 happened and 2023 was right back to the average 3.9% again, and so now we're halfway through 2024 and we're actually below that average a little bit so we're at 3.4% growth year to date. Which is you know meaningfully off from 3.9% like that you know these are these are big numbers so that's 2.9 trillion dollars worth of sales year to date. Jason   [15:50]And the you know. [16:02] Retail Growth Trends Jason   [15:53]When we look at holiday I I mean we'll we'll talk about it in a minute but you know that's kind of setting the the table for retail for holiday but of course. People on this podcast are probably particularly interested in e-commerce and will know that historically at least in the modern era e-commerce has grown much faster. So the problem with talking about the average growth rate of e-commerce is of course it only started about 24 years ago and so it's. You know the the rate of growth has has decreased over time if you look at the last 24 years e-commerce is growing 17% a year versus that 3.9% for retail. Over the last 10 years right before coid e-commerce was growing at 12.4% a year. Jason   [16:37]So I kind of tell people think about you know e-commerce typically growing at 12% a year retail typically growing at 4% a year is kind of the. The the basic ratios so 4 times faster but this year 2024, retail is only growing at 3.4% and e-commerce is only growing at 7.5% so still twice as fast growth but a meaningful slowdown from the, historic average and you know at the risk of of giving away a spoiler. I I don't think that's like some bounce because of a spike during Co I actually think it's just an indication of the maturing of. Of e-commerce and e-commerce is a you know increasingly big chunk of of the whole retail pie it's. E-commerce is 21.8% of core retail so almost 22% so you know we'll spend over 7 trillion dollars this year and you know well over a trillion of it will be e-commerce. Scot   [17:38]Interesting cool so that's the full year. Jason   [17:41]Yeah well. Scot   [17:43]Basically kind of an average year. Jason   [17:45]So so last, yeah so so well so last year e-commerce had already started slow down it it grew again the average was about 12% it grew 10% last year and we're only growing 7.5% year to date this year. Scot   [17:59]Okay got it okay. Jason   [18:01]But. As I keep pointing out to people the story depending on who you are the story is either vastly better or worse than that those industry averages I just shared because the real story of of retail in 2024 is. This this concept of bifurcation right that there are 5 retailers that are vastly outperforming those industry averages. And they are eating up all of the growth in the industry so these 5 retailers represent 51% of all that growth so if you're 1 of those 5 retailers, you're having a great year if you are not 1 of those 5 retailers you're having a way worse than average year in in most cases so that's, Amazon which alone represents 16% of all retail growth it's Walmart which represents 15% of all retail growth, and it's it's Tik Tok which, you know was well under a billion dollars in sales last year and is trending towards twenty billion dollars in sales this year so they're the fastest growing retail, in the history of mankind and then rounding out these top 5 Growers are the the fastest growing return history of mankind from the last 2 years T-Mobile and shien so, it's kind of T-Mobile Sheen Tik Tok Walmart and Amazon's world and the rest of us are just living in it which is you know somewhat alarming for the rest of retail. Scot   [19:26]Yeah yeah definitely is it seems like those the chinese-based guys seems like they're taking share from somebody but it's not Amazon is it dollar stores because it's kind of like this convenience-oriented lower price kind of stuff right. Jason   [19:42]Yeah so it it it it's it's inexpensive variety Goods the, it it very likely is taking share from from the the dollar stores the dollar stores have not fared well which historically, you know there's there's some economic headwinds there's a thing going on in the United States that I I like to call A vibe session which means, some of the the economic fundamentals are actually pretty decent but people are really, consumer sentiment is down and people are really cutting back on their spending there's a lot of evidence that people are trading down and and trying to be more frugal, and that kind of climate normally has favored the dollar stores and yet you know they're they're definitely performing below these, these industry averages so certainly a chunk of of the Tik Tok team mushy and growth um is coming at their expense. Some of the sheen growth is coming at the expense of luxury which you know historically luxury has been been insulated from downturns in the market but you know we're starting to see. Some softness in their earnings and for sure softness in their guidance. So you know the you know people that would have bought more designer stuff maybe they're still buying some designer things but they're mixing it in with really affordable fashion from. From shien like I I am sure Amazon is losing some sales to Tik Tok shops that they would like to have but for your point. Jason   [21:08]Amazon still you know growing much faster than the rest of the market and so yeah it's not it's not eroding Amazon's any share it's just eroding their Tam. [21:28] Concerns for Holiday 2024 Scot   [21:19]Got it okay so that's the setup so e-commerce has slowed down a bit retails kind of doing its thing what what does that mean for holiday. Jason   [21:29]Yeah so I I have become Debbie Downer I am concerned about holiday this year, so if we just kind of extrapolate out these Trends again 3.4% growth is below our historic average so if something dramatically didn't turn around if consumer sentiment didn't get a lot better. For this holiday you would expect this to be a slightly soft. Holiday and I I really think this trend of winners and losers is likely to continue through holidays so I think you're going to see a handful of retailers perform really well holiday at the expense of everyone else and I. I I think on average that's going to mean that revenue is kind of similar to traditional holiday growth. But I I suspect that that's that margins, will be even further eroded than usual so so usually for Holiday retail grows about 4.3% e-commerce grows at 12.9% I don't think we'll see either of those numbers for holiday this year and I think. Jason   [22:34]You know if if retail grows at 3.7% and Ecom grows at 8% you know I still think you're going to see Amazon Walmart and Tik Tok grab, disproportionate share of that holiday spend which is going to be bad news, for a lot of other folks and those are just kind of the macro Trends you have to layer in that that there's a couple of reasons to to be worried about this holiday regardless of the trends going into this holiday so. We have a different calendar a number of days in the holiday season every year, and this is our worst year this is the year when we have the fewest days and holiday which actually you know historically does depress sales if there's fewer days to shop then then we sell less stuff and so this is the shortest holiday season that we ever get, and historically an election year is not favorable to Holiday spend right so traditionally there's some some anxiety and you know. Competition for attention, that plays into these November elections that impacts holiday and I I think you know this will be the most polarized election ever and so I think it's you know no matter what the outcome is half the country is going to be pretty depressed and that that likely you know translates into not an awesome holiday so so we got some things working against us. Scot   [23:53]Yeah so if that's the headwinds I'll throw in a Tailwind so as a our celebrated CNBC junkie the all they talk about is the Fed meeting tomorrow where you know it's pretty clear the fed's going to lower interest rates and the big question is is it going to be a quarter point or half a point I think I I I'm not a prognost prognosticator on that I think whatever they do it's going to be wildly popular and relief a lot of this kind of interest rate pressure we've everything's been on so even if it's only a quarter point I think it'll be somewhat euphoric for the market and for for hopefully for consumers to feel like interest rates are coming down a little bit so maybe that'll like bump start some house buying and selling and they'll be a little bit more liquidity in the market so so I'm going to think of that as more of a Tailwind so there's some positivity going on there do you worry about the election because I think it's just going to take forever to figure out who won and, everyone's going to contest it and it's gonna be like this unknown thing for a very long time so we'll see how that goes. Jason   [24:55]Yeah and you live in a swing state so I can only imagine what's happening to your media. Scot   [24:59]Yeah we just kind of we can't even like the male is an inch thick full of like Gunk and you kind of have to sort through all the stupidity I'm not a political person to get to like you know the bill and make sure you pay it and that kind of stuff and then the you know, at the TV is just crazy but thank goodness I'm not in Pennsylvania I think they're getting just totally hammered right now. Jason   [25:18]Yeah probably so and In fairness while we're covering Tailwind like this could be a headwind or a Tailwind but like I will say in general the macros are getting a little better right so inflation has been steadily coming down the 1 the most stubborn version of inflation had been. In in this core retail category is is food and even food you know they're all down below 3% which like pre-pandemic they were kind of in that, 2.1 2.3% and the FEDS sort of stated goal was to keep inflation between 2 and 3% so, you know we still had all the pain of the high prices over the last couple of years but like. Prices really have started to come down so on the 1 hand that helps consumer sentiment you know just like in announcement from the FED would and so that that's favorable you know most of the jobs reports have been you know pretty good there's there there's some decent news that in theory should make people feel better, the flip side is inflation going down actually hurts retail sales because the stuff they sell is cheaper and so when, comping with low inflation against a previous year of higher inflation it actually can make your comps more challenging. So yeah it's a a complicated mix of stuff going on. Scot   [26:35]Yeah does that if you boil all that down do you end up with a like a semi prediction like if your clients were to say to you give me a number what what do you spit out. Jason   [26:45]Yeah I I'm saying buckle up I normal retail holiday growth is 4.3% and I think we're retail growth is going to be below 4 this year. Margins vary wildly depending on the category but I think average margins are going to be down across the board like there there are going to be some some outliers like the the interest rates have really been brutal on the Home Improvement guys right like if you know people can't get loans they're trapped in their house uh they don't buy new houses they spend a lot less in Home Depot and Lowe's and I think it's pretty likely Buy holiday that there's some, some movement in the in the interest rates which like at the at the very least is going to Goose. That housing market which is going to have a trickle on effect to the the Home Improvement guys so I I suspect they'll have. Better holiday than they have the last last couple of years but overall I I'm not optimistic, you know with the caveat that some some really good operators or some people with a really clever model like the Amazon Walmart Tik toks are are likely gonna you know have a really good run this holiday. Scot   [27:51]Okay cool I will I do not have a prediction so I'll stick with yours. Jason   [27:58]Usually that doesn't work out well for you but thanks. Scot   [28:01]I have to go review our it's been so long I have to go look at our New Year's predictions because there's always start to be coming to fruition here soon. Jason   [28:09]Yeah yeah yeah I've kept half an eye on some of them and there's there's going to be some some are going to come down to the wire some I I would have thought were safer but like you know surprisingly Amazon's pretty slow getting their their AI stuff out the door so we'll see. Scot   [28:23]Yeah yeah there's the so this is a sidebar that we didn't really prepare for but did you see they tried to build their own and they kind of couldn't and they had to punt and they're using and. Not anthropology the 1 that starts know they're using anthropic. Jason   [28:41]Anthropic that's right yes I did see that um. Scot   [28:44]Yeah so that's got to be embarrassing I mean they invested like some bazillions of dollars. Jason   [28:47]To I mean Amazon is kind of a not invented here company so like when they have to give up on the internal initiative and and rent someone else's Tech that that probably doesn't feel very good. Scot   [28:59]Yeah I made the mistake of changing my action button on my phone to the chat GPT voice and then I've been I switched from Google in my search to perplexity so I've gotten used to asking these pretty complex questions and then I chat with Alexa and I feel like I'm talking to a kindergarten I'm like I'll even like ask it something you know play this song from this album by that artist and it loses itself halfway through half the time I feel like it's brain is melting and it's just like getting Dumber even though I know it's at a Baseline. Jason   [29:29]Yeah no absolutely and and I would say it's even more acute in my household because I live with a 9-year-old um and and his default is that, it should know all of this stuff right and it asks he asks these really complicated questions and I like can't tell you how many times a day I have to say to my son she's not going to know that. Scot   [29:50]Why dad why. Jason   [29:54]But but for your point hand him like, you know he basically lives to play Roblox and watch you to Awful YouTube videos um and I can hand him chat gbt 40 and like it's about as entertaining as Roblox to him which is amazing. [30:27] The De Minimis Provision Scot   [30:13]Gotcha does uh so you mentioned Teemu and all that jazz you have been tracking this rule that allows China to use our postal system to send stuff free what's going on with that puppy. Jason   [30:27]Yeah so that is famously called the Dominus provision and it's this rule that got. Put into the US Customs Enforcement in like 1938 and the idea was hey if people are going to ship stuff in the United States like we want to charge tax on it we want to charge duties and we want to have rules about what kinds of things from a safety standpoint and from a a human interest standpoint can be imported into our country right and so so normally you ship something from another country it has to go through inspections it has to go through duties but gosh there's this new kind of peer-to-peer marketplaces and there's eBay sellers selling stuff in London to people in the US and we don't have enough Customs agents to inspect all these little, packages that Scott Wingo is helping people sell on the internet right so we're going to pass a rule called the Dominus provision which is if you ship something that has less than 5 dollars of value, you don't have to declare it you don't have to pay taxes on it it's not getting inspected by anyone and it was really just a labor savings for for the the Customs agents in like you know originally in 1939 when like it was it was an e-commerce it was mail order back then. Jason   [31:44]But in like 1996 that that. 5 Dollar limit got bumped to Dollars and then in 2016 the hundred dollars got bumped to $800 and that really opened the floodgates that's when companies like shien and tiemoue figured out that hey instead of filling up a container of stuff, and shipping that container to the US and having to pay C duties on that container and having that container come over in a boat and take a long time to get here I can put each. Sale in an individual envelope, and Air Freight it to the US and it'll be under the 800 hour minimum so I won't have to pay duties on it I won't have to get it inspected. And you know these these factories in China, and these these marketplaces of these factories in China you know quickly built a huge business shipping individual packages to Americans right and so that's. Jason   [32:48]You know today they they quote unquote exploit what we call the Dominus provision. To to ship all those packages right and so there's been a lot of complaints by people that have to compete with the, the those those you know cheap Imports and there's been a lot of saber rattling in Congress about how you know this is exploitation and all these things, and so last week Biden proposed, that he was going to issue an executive order that goods from China no longer qualify for the de minimis exception and so what that would mean is regardless of the value. Every single package that comes from China would have to go through customs would have to be inspected would have to meet all of our import requirements and so, you know some people are looking at that and saying oh man that's going to put a huge dent that's going to make shien goods and Tik Tok goods and tiemoue goods more expensive. And that might rebalance you know all of these trends that that you and I have just been been talking about. I regrettably am a little more skeptical that it's going to have a huge impact. Jason   [33:58]Couple of other sort of interesting facts to know about this Dominus thing so first of all. Not going to shock anyone there's a lot of american-based companies that are now taking full advantage of this de minimis Clause right so. Jason   [34:12]Not going to name names on the podcast but there's a lot of big sellers that are us-based that import containers of goods to Mexico and then put those, unpack those containers in Mexico and ship, the goods in individual packages from Mexico to the US so they get relatively fast delivery and they get to bypass all the duties and tariffs and you know that's that that's being done by by a number of like big famous, uh retailers and brands in the US so this kind of Dominus rule if it if it affects goods from China. I guess the first thing I would expect to see is Tik Tok and team who are going to start shipping containers to Mexico and importing them from another country right and so we're going to get kind of a a wacko, situation and if you if you Google section 321 which is the the. Part of the the Customs law that that that amendments provision is in section 321 shipping you're going to find that there's dozens of 3pls that specialize in in doing this for you so. I think it's going to be harder to knock down than 1 executive order but the bigger problem is. Tik Tok to and shien together are by some estimates sending about 900,000 packages a day. Jason   [35:33]2 of the United States and so if you could magically wave a wand and say all 900,000 of those packages have to be inspected before they can come in. Think what that would do to the rate of goods flowing into the United States right like all everybody's Imports all the containers would get slowed down because, we have the same number of Customs agents we've always had an executive order can't hire a bunch of new Customs agents that would require new budget from Congress and that seems a lot less likely. So just like the reason the Dominus was there is we didn't have enough people to look at all these packages and that was when they're way less packages than there are now so. If we could somehow like do away with Dominus like would it, reduce the number of shipments probably but it still would be way more shipments it would still overwhelm well customs and would likely suddenly mean all those goods that are I guess holiday Goods for the most part are already on the way are already here but like, it it would probably have a dramatic effect on on q1 availability of goods because it would just gum Up Customs so while I I like the ex the spirit of trying to, update the laws to have a More Level Playing Field I kind of doubt in practice that 1 Executive Order is is going to fix this super complicated problem. Scot   [36:51]Yeah now that we're through earning season did you hear anything else interesting in earnings that we were not able to do an Amazon's earning podcast there wasn't really anything super exciting other than. You know kind of more of the same I think you know the AWS did better than a lot of people thought which was good, and that everyone's really focused on that because of the AI stuff everyone's worried Amazon's going to lose share but they seem to be holding their own and then e-commerce and, the retails were were kind of in line so they didn't really slow or speed up, if you have any there was a little color around Prime day but nothing Earth shattering any other interesting things from earnings Seasons you saw. Jason   [37:31]Yeah so so again like what you've you've kind of had 3 kinds of retailers right you had those 5 retailers that I mentioned only only 2 of them have like earnings calls in the US which is, Amazon and Walmart. Tik Tok is owned by bike dance which has has earnings calls in China and team was owned by poor which has earnings calls in China she and is trying to go public they're trying to list in in London so we haven't really seen any, any earnings calls from them so they they've had interesting things you've actually had T-Mobile stock took a pretty big hit after their earnings because they, reported great sales but by dance like lowered his guidance and part of it is I believe. In in response to how much share Tik Tok shops has captured so this is 1 of I think 1 of the most interesting stories of the year is. Jason   [38:23]For probably as long as I've known you Scott like we've always talked about social commerce and people are always talking about like. Hey there's all this attention on Facebook are people going to be able to sell Goods on Facebook and just not even need e-commerce sites anymore and the narrative we've always had is man it's been tried dozens and dozens of times and it so far hasn't worked it seems like. Us consumers don't want to shop on their social platforms they want to interact with their friends on their social platforms and they want to shop on their shop platforms, but the 1 place in the world where this does seem to be working is China where, pendo Duo on Alibaba had been you know pretty successful 10-cent had been pretty successful with with social commerce and, that narrative is kind of over right now because Tik Tok shops is selling twenty billion dollars worth of stuff direct to Consumer and Tik Tok is. Really winning with consumers attention and especially with younger consumer consumers attention so you know. Jason   [39:21]Gen Z Shoppers are are gen Z consumers are spending like an hour a day, on Tik Tok like the Olympics didn't do very well because nobody watches long form video on television anymore like they're all watching all this this short form content on Tik Tok and Tik Tok has been able to turn that attention, into sales so much so that you know the most successful e-commerce site on the planet while Amazon has has kind of said like hey we can't beat him so we're joining him right so Amazon announced, a deal with Tik Tok where you can run an ad on Tik Tok have direct Commerce in that ad and check out with your Amazon credentials and have your order fulfilled by Amazon Prime, in an ad on the Tik Tok platform so that is super interesting and Amazon has said and we're going to start shipping Goods direct from China just like Tik Tok and T-Mobile and shien so they've announced that they're going to, [40:27] TikTok's Impact on E-commerce Jason   [40:19]direct to Consumer from factory model you know presumably to take advantage of some of this these same de de minimis. Jason   [40:27]Provisions that we we talked about earlier so it's kind of interesting to see Amazon have to kind of match some of the, the offerings and play with some of these Frenemies you know historically you know that's that's gone the other way right like it was it was the old Legacy retards that were having to begrudgingly or brands that had to begrudgingly, moved to Amazon so interesting to see Amazon moving to Tik Tok so that was a super interesting. Jason   [40:56]Sort of evolution this year I'm going to be really interested to see whether the, the Tik Tok thing you know it's mostly inexpensive impulse Goods at the moment and, you know can that get traction with staples will people buy more premium Goods we're starting to see more and more Brands I just spent some time with, Keurig which owns you know a bunch of the coffee brands and they're now doing direct Commerce on Tik Tok shops so it kind of went from all unbranded stuff on Chinese factories to, you know we're starting to see branded merchandise in the Tik Tok shop so, that super fascinating and then on a much more scale 1 other thing that really jumped out of me in the investor call after the Amazon earnings is the Amazon CFO talked about. Jason   [41:43]The softness that people have seen in the drug channel right and so Walgreens write a CVS haven't been having a very good run lately and and he called out that like Amazon probably got a boost in sales because the the Walgreens so helpfully locked all the products behind cages and that like uh. You know was an impediment to sales at Walgreens and caused a lot of those sales to happen on Amazon instead and so you know if you remember last year a lot of retailers were claimed you know crying about shrinking complaining a lot about shoplifting you're not hearing a lot of conversation and earnings calls about shrink this year. And now you know Amazon saying like man we're we're a beneficiary of all the the eroded customer experiences, that that have resulted from an overreaction to shrink. Scot   [42:34]Hu yeah I saw there's a CVS has a thing where you can actually tap with your phone I guess it has an NFC chip in it and so I imagine you have to have the CVS app and be logged in and then you can tap to get into that cage so at least you don't have to wait an hour for someone to wander by and and get you your your pack of gum. Jason   [42:55]Yeah which I have mixed feelings about on the 1 hand I really admire The Innovation and that's a clever way to reduce the friction if you are going to put all these products and product jail which is what I call those those cases the, the pro you know the the argument would be, in CVS's case you have to be a member of their Affinity program and have their app on your phone in order to unlock the cases and so like in practice essentially what that means is you know all of America used to be able to shop at CVS now it's a members-only store right like now it's it's it's essentially Costco like you you have to be a member and give them all your data or you're going to have really inconvenient access to the razor blades and so you know, I could see that going either way like if if you compare it to Walgreens or Raid where you don't get that option like it might be looked at favorably but if you kind of look at it in big picture and say wait a minute you're going to lock up all this stuff and then you're going to make me be a member of your Affinity program in order to, to just be able to do what I've always done or at least since the 1920s when Piggly Wiggly opened up all this stuff. Jason   [44:01]I you know I could imagine consumers not not reacting super well to that, I don't actually know if the CVS is is like Bluetooth or NFC but you did bring up another point. IOS 18 launch today and 1 of the cool features in iOS 18 is they have apple is for the first time opened up the NFC chip to third-party apps so. Under iOS 18 it would be possible for CVS to use that NFC chip to unlock the, the uh their their smart locks that would not have been possible in the previous operating system so that's a fun Commerce innovation, that came to uh Apple today, and I haven't seen any announcements yet but I'll I'll be surprised if we don't see some some cool evolution of some of the digital wallets to take advantage of that new feature as well. Scot   [44:50]Pretty cool yeah so anything else before we wrap up that that you want to prep listeners for as we go into holiday. Jason   [44:58]No no I feel like we covered a lot of ground again I'm I'm super sorry on my behalf and and Scott's behalf that we've been a little sporadic with the shows we really appreciate all the kind words people have, been sending our way and for sure I take it as a compliment that people are mad at me that we haven't been putting out shows so hopefully we'll we'll be able to find some good Windows throughout the rest of the year to get some, some shows out there I you know certainly want to do a recap after grocery shop coming up and we'll certainly want to cover holiday and maybe we can do some. Go old school and do some live shows from interrupt this year if we can get you to come to to New York Scott. Scot   [45:35]Yeah yeah the we'll look at the weather and see how it goes. Jason   [45:39]Yeah yeah yeah if if you're an investor in his fund use use that leverage to pressure him to do it. Scot   [45:45]Hey that hurts. Jason   [45:46]And if you're not an investor nurse fund why the heck not. Scot   [45:49]Heck yeah between your fund.com come on aboard. Jason   [45:52]Exactly well Scott that's probably going to be a great place to leave it if you're super ecstatic that we are back on the air feel free to jump on iTunes and give us that 5-star review we want to refreshen those up and. Until next time happy commercing.