Podcast appearances and mentions of matt benati

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How can you lead your company to a path of growth as a founder? The tech and martech space offers founders revolutionary tools that can accelerate the growth that you desire. However, being clear about your direction as to what kind of growth you want to achieve for your company is important to establish at the start. It is important to learn from the experts in the space to keep abreast with tech and martech evolutions and consolidations. Learn more from this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Email marketing is a huge component of a campaign and when we let replies just drop, we lose the potential of future customers. When we focus on reply marketing, we can essentially help our sales team gain more valuable information on the customer making the customer journey more specific. When we send out newsletters and continuously send them monthly or quarterly there may be a low response ratio, but we found that it generates 20% net new additions to the database. When a customer sends back an automatic response we can take that information to gain more insight in the future prospect. It can give us a much higher connect ratio, a much more engaged conversation, it will enhance the list of people we have, and update further information about them (i.e ask about their vacation, how they are feeling after being sick out of office, etc.).

In this episode we talk to Matt Benati, CEO & Co-founder at LeadGnome. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

"When he was applying for college, he had already had 30 interviews through Scouts." Here's a clip from episode #48 with Matt Benati on the Dad the Best I Can Show. ------ LEARN MORE ABOUT MATT BENATI LeadGnome Matt Benati on LinkedIn Matt Benati on Twitter -------- SUBSCRIBE AND LEAVE A 5-STAR REVIEW

The power of positive incentives. Here's a clip from episode #48 with Matt Benati on the Dad the Best I Can Show. ------ LEARN MORE ABOUT MATT BENATI LeadGnome Matt Benati on LinkedIn Matt Benati on Twitter -------- SUBSCRIBE AND LEAVE A 5-STAR REVIEW

"Allow yourself a little extra time, so when stuff comes up, you're not horrifically late." -Matt Benati Here's another quick Dad Tip from Matt Benati on episode #48 of the Dad the Best I Can Show. ------ LEARN MORE ABOUT MATT BENATI LeadGnome Matt Benati on LinkedIn Matt Benati on Twitter -------- SUBSCRIBE AND LEAVE A 5-STAR REVIEW

"We help our kids become stronger adults, if we let them think through and resolve their own problems." Here's a quick Dad Tip from Matt Benati on episode #48 of the Dad the Best I Can Show. ------ LEARN MORE ABOUT MATT BENATI LeadGnome Matt Benati on LinkedIn Matt Benati on Twitter -------- SUBSCRIBE AND LEAVE A 5-STAR REVIEW

“Most boys have challenges, just like we all do -- speaking in public, advocating for yourself. And scouting really helps the boys mature in all of those ways.” Matt Benati is a Dad to 2 kids, an 18-year-old daughter and a 21-year-old son. Matt is also the CEO and Co-Founder of LeadGnome, the most effective solution to your business's email reply problems. Today on the Dad the Best I Can Show we talk about the benefits of Boy Scouts, and how becoming an Eagle Scout helped his son thrive. ------ LEARN MORE ABOUT MATT BENATI LeadGnome Matt Benati on LinkedIn Matt Benati on Twitter -------- SUBSCRIBE AND LEAVE A 5-STAR REVIEW

Unpacking insights from a bounced email to create 4 connections using ABM Campaign refined emails are the key. Can't just put it in the byte bucket. Everyone is too busy. Lead Gnome is that solution to find the pockets of value the rest of the market is ignoring. Matt Benati didn't see any solution to accomplish what he needed, so he built it. It's looking for insights into the internal buying machines. Surprising enough you can gain a lot of insights from "out of office" messages. You will basically be given the org chart of the company.  They looked at trigger events and campaigns around bounces. A bounced email happens when someone leaves the company. "Matt's no longer with the company, but Sally is here..." This gives you a lot of information and opportunity for an introduction and you can look for Matt at his next company, which is probably in a similar position. You can get two contacts from the one bounce. Who did Matt replace? Where did Sally leave to take Matt's old job? This is 4 contacts from one bounce.  This is about unpacking the information in the body of the email, this is not scraping. This is human written information in the body. This was just in the first 8 minutes. You need this replay! About our guest, Matt Benati: Matt Benati is the CEO and Co-founder of LeadGnome, an innovative Account Based Intelligence web service that mines email responses to deliver account-specific contacts, enhance existing leads, and provide actionable sales intelligence. Matt is a passionate believer that sales and marketing alignment, transparency, and communication optimize revenue generation, and he champions this philosophy in his teams and writings. He participates actively in the market-changing FlipMyFunnel, Account Based Marketing, and Account Based Everything communities. Matt is a contributor at the Account-Based everything hub. Matt’s previous positions include VP Marketing at LogMeIn, VP Global Marketing at Attunity and senior roles at Netezza and IBM. You can follow Matt on Twitter at @mattbenati.  _________________________________________ Sales Funnel Radio is hosted by Matt Heinz and sponsored by Heinz Marketing on the Funnel Radio Channel

Matt Benati is CEO and Co-founder of LeadGnome, the market-leading Reply Email Mining web service that generates account-specific contacts, enhances existing leads, and identifies sales trigger events. Matt believes sales and marketing alignment, transparency, and communication optimize revenue generation, and he champions this philosophy in his teams and writings.

My guest today is Matt Benati, the CEO, and co-founder of LeadGnome. As salespeople, we tend to focus on the perfect pitch, the hottest leads, and the smartest marketing strategies. With all this noise and bustle we forget that there is an existing client base that needs just as much attention as a new client. The best way to keep the lines of communication open with an existing client is to use automated systems. LeadGnome is an automated email system that collects data from email replies. The information it provides allows companies to clean out contact lists and remind clients of changing contact information. Matt gives us an in-the-trenches look at automated systems. He also shares why he started LeadGnome and why automation is an important component of  the future of sales. Episode highlights: How LeadGnome came to be. How automated messages help a business keep clients informed. The useful information automated messages provide. Automation’s role in bringing marketing and sales together. Building an influence map and how automation makes that easier. The service LeadGnome provides to their clients. When to implement an automated system in your business. Resources: LeadGnome Matt Benati’s email  

Matt Benati, CEO & Co-founder at LeadGnome, joins me on this episode.

In this episode we talk to Matt Benati, CEO and Co-Founder at LeadGnome.

Think of account-based intelligence as the delivery agent of information needed to drive pipeline growth. Centering marketing and sales teams around accounts will improve the quality of leads generated and create new opportunities with your existing leads. It’s a win from all angles. In this episode Matt Benati, Co-Founder and CEO of LeadGnome, breaks down three ways account-based intelligence drives B2B growth.

Host Kevin Willett is joined by Matt Benati of LeadGnome. LeadGnome mines campaign response emails to deliver new contacts, update existing leads, and provide actionable sales intelligence. Please visit the LeadGnome website at https://www.leadgnome.com/ To learn more about the Friends of Kevin Networking Group, go to http://friendsofkevin.com/ Audio file:  Matt Benati.mp3