Podcasts about Sales intelligence

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Best podcasts about Sales intelligence

Latest podcast episodes about Sales intelligence

Product in Healthtech
Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency

Product in Healthtech

Play Episode Listen Later May 29, 2025 34:21


Guest InformationJaya Pokuri - Co-founder, Bonfire AnalyticsVinay Nagaraj - Co-founder, Bonfire AnalyticsKey Topics DiscussedHealthcare data analytics and go-to-market strategyMachine learning applications in health tech salesProcessing prescription claims and medical dataMoving beyond volume-driven provider targetingHealthcare policy challenges and data accessCompanies and Products MentionedBonfire Analytics - Healthcare data analytics platformPoint Designs - Prosthetics device company (case study)Key Statistics3x increase in sales efficiency for Point DesignsFounded Bonfire Analytics in late 2022Target market: SMB to mid-market health tech companiesResourcesBonfire Analytics Website: https://www.bonfireanalytics.com/Using Provider Data to Sharpen Your GLP-1 GTM StrategyConnect with guests on LinkedIn: Jaya Pokuri and Vinay Nagaraj Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.

Category Visionaries
Jeremy Becker, Co-Founder & CRO of Cloverleaf AI: $3.5 Million Raised to Transform Government Data Into Sales Intelligence

Category Visionaries

Play Episode Listen Later May 14, 2025 31:33


Cloverleaf AI is revolutionizing how companies access and leverage public government meeting data, turning hours of meandering discussions into actionable sales intelligence. With $3.5 million in funding, the govtech startup helps enterprises identify early-stage opportunities in state and local government contracts by applying AI to analyze thousands of public meetings. In this episode of Category Visionaries, I sat down with Jeremy Becker, Co-Founder and Chief Revenue Officer of Cloverleaf AI, to explore how his childhood experiences attending local government meetings with his father inspired a solution that's changing how businesses engage with government procurement. Topics Discussed: How Cloverleaf AI uses machine learning to extract valuable insights from public government meeting recordings The challenges of finding and tracking government opportunities without AI assistance Why state, local, and education (SLED) markets represent their strongest differentiator The impact of federal deregulation on state-level government contracting opportunities Cloverleaf's successful pursuit of enterprise clients, including a recent deal with one of the world's five largest companies GTM Lessons for B2B Founders: Focus relentlessly on your beachhead market: Jeremy identified choosing government contracting as their sole focus as their most critical decision. "We tried to boil the ocean...but you just limit yourself so much in what you can learn about your process and how much more repeatable you can get with things if you get smaller." Initially targeting multiple verticals (government affairs, government contracting, political strategy), Cloverleaf found its sales velocity was 5x higher in government contracting than other segments. Translate technical capabilities into customer-centric language: Cloverleaf struggled initially with messaging until they shifted from generic promises like "we'll drive revenue" to more relationship-focused language that resonated with their audience: "Government sales are about building relationships and being proactive. Let us help you get into the room a little bit earlier." This translation of technical capabilities to customer-centric outcomes was crucial for market penetration. Leverage unique data assets in your marketing: Rather than generic content marketing, Cloverleaf uses its proprietary government meeting data to deliver unique insights and analysis that potential customers can't get elsewhere. Their strategy of offering free licenses to journalists and educational institutions creates organic distribution channels while building credibility through third-party validation. Conduct thorough procurement discovery upfront: After a 16-month sales cycle with a major enterprise client, Jeremy emphasized the importance of procurement discovery: "Always better discovery, specifically better procurement discovery from the start would have been a pretty big game changer." Understanding organizational structures, decision-makers, and internal processes early prevents "false summits" where you think the deal is closing only to discover new layers of approval. Validate market selection with sales velocity metrics: When deciding which market to focus on, Cloverleaf analyzed their existing client base using sales velocity (combining cycle time and deal size) rather than looking at individual metrics in isolation. This comprehensive view revealed that government contracting opportunities closed 5x faster than government affairs deals, providing clear direction for their go-to-market strategy.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co

The RevOps Review
Data Decay, Compliance, and the Future of Sales Intelligence with Adam Thompson, CPO at Cognism

The RevOps Review

Play Episode Listen Later Apr 11, 2025 26:28


In this episode, Jeff sits down with Adam Thompson, Chief Product Officer at Cognism, to explore the evolving landscape of sales intelligence. They dive into the challenges of building high-quality B2B data, the impact of web scraping, and whether data is truly becoming a commodity. Adam shares insights on the hidden pitfalls of CRM hygiene, the complexity of global data compliance, and the real power of personalisation in sales outreach. Plus, a fun quiz on business demographics and a peek at Cognism's latest product release. Tune in for a deep dive into the state of sales intelligence and what it means for revenue operators today!

smarketing unplugged.
Episode 23 - Neuigkeiten, Pläne und Partnerschaft

smarketing unplugged.

Play Episode Listen Later Feb 17, 2025 23:27


In der aktuellen Episode von smarketing unplugged wird es persönlich: Julian und Jannik teilen ein paar private News und haben gleichzeitig eine richtig coole Ankündigung für euch!Wir freuen uns riesig über unsere neue Collaboration mit Dealfront – einer Plattform, die das Beste aus Sales Intelligence & Leadgenerierung vereint. Warum das für uns und unsere Community ein echter Gamechanger ist? Das hört ihr in der neuen Folge!

Sales Game Changers | Tip-Filled  Conversations with Sales Leaders About Their Successful Careers
US Postal Service Selling Insights from Sales Intelligence Leader Shibani Gambhir

Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers

Play Episode Listen Later Dec 10, 2024 24:56


This is episode 720. Read the complete transcription on the Sales Game Changers Podcast website here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Shibani Gambhir, Vice President, Sales Intelligence and Support at United States Postal Service. SHIBANI'S TIP:  “It's an exciting time to be part of the Postal Service. We're going through a major transformation. We work in the millions and billions when we talk about programs and customers. You can have a very significant impact to customers, because you're able to offer great products and solutions. You're binding the United States together with the product offerings. That's something to be so proud of. The transformation that we're undertaking right now is unprecedented, and it's the single largest insourcing transformation in the United States. Lots of investments in our IT infrastructure, in our facilities, in our employees. The energy at the Postal Service is fantastic.”

Conversational Selling
Usman Sheikh: Simplifying Sales with AI

Conversational Selling

Play Episode Listen Later Jun 6, 2024 22:14


About Usman Sheikh: Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. With the fusion of generative AI (x GPT), behavioral science, and a curated up-to-the-minute business corpus, xiQ is revolutionizing the industry with its groundbreaking personality-driven sales approach. As a futurist and design thinker, Usman aims to humanize B2B sales and marketing by harnessing the power of generative AI and psychology. Through xiQ, sellers gain the ability to understand the mindset of prospective buyers, facilitating hyper-personalized engagement throughout the sales cycle. Usman strongly believes in achieving excellence through disciplined and relentless execution. Check out the latest episode of our Conversational Selling podcast to learn more about Usman.In this episode, Nancy and Usman discuss the following:The transformative power of AI in B2B sales and marketingxiQ's use of generative AI, behavioral science, and chat GPT to personalize sales approachesThe evolution from pre-internet to the internet era and now to the AI eraHow AI simplifies tasks, saves time, and enhances productivityThe importance of understanding personality-driven salesKey Takeaways: AI made it so much simpler, gives one that information in seconds, and saves hours that would have been spent. What used to take me six hours out of my day has now been reduced to 30 minutes. We need to master AI. We need to make it work for us. "And we use AI to help you formulate these kinds of capabilities, bringing them into sales to personalize the sales engagement. Nobody wants to talk to somebody who doesn't know who you are, doesn't understand your problems, and cannot empathize with or relate to your actions. They're just in there to sell, and nobody's interested in that, especially in high-ticket sales. So, it becomes increasingly important to be able to find the sweet spots of the person within their personality and cater to them so you can have a better chance of winning." – USMAN"We're not a plug-in to LinkedIn, although I think we get a lot of data from LinkedIn. Think of our platform as an independent search engine; we throw a very wide net out there to collect information. So, you type in the name of a person in their company and start looking for them. You find the person by clicking on them if there is more than one. And it goes, fetches information, analyzes it, and makes a prediction call. All of it, less than three seconds." – USMAN"So, we were living in the pre-internet era. Would that be correct? I was. I saw the internet come. You did, right? And everything was paper-based. If you needed to look up a person or do some research, you had to use Encyclopedia Britannica or one of those, right? There was no Google. It was a different world. And the big brands that were there were those serving Yellow Pages and all that stuff. Those were the brands. But then came the internet age, Google and Yahoo, and now ZoomInfo and Salesforce, and all of these became tools that people used, right? And the old Yellow Pages and so on didn't translate into becoming the ZoomInfo of the business world. It was like the Yellow Pages of the business world in the pre-internet days, right? And so, two things happened. The way we did business changed. Secondly, the players that provided the technology changed as well, and the solutions changed as well. Now, we're entering the AI era. It's a big leap. So, if the internet was a thousand to the paper-based era, then AI is a hundred million to the thousand. That's the big leap, okay? Because it can crunch out this big data and make sense of it in microseconds, right? And so, it can crunch a lot of data to do that, right? Pretty much the whole internet, right? And then some. So, but you know, we as humans need to be able to access that data, that much data in a consumable manner to be interesting." – USMAN"I think not to be afraid of AI. AI provides a lot of new opportunities. So, if the audience is in sales or any business, use AI to discover new opportunities. Everybody who's going to use AI will realize that it can create a lot of new worlds. As a matter of fact, what McKinsey is quoting in terms of generative AI creating net new value for sales is $1.4 trillion a year in sales productivity. That's a lot, right? That's a huge amount. So, that's the opportunity. And as a result of that, Nancy, the way we used to sell, traditional sellers used to create fear, uncertainty, and doubt. And here we have a chance to move away from that selling into more selling hope and opportunity because there's a lot of hope and opportunity with what we can do with AI." – USMANConnect with Usman Sheikh:LinkedIn:https://www.linkedin.com/in/usmanmsheikh/xiQ, Inc: https://xiqinc.com/Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/  Connect with Nancy Calabrese: Twitter:https://twitter.com/oneofakindsalesFacebook:https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website:https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com

Mailin’ It! - The Official USPS Podcast
VP of Sales Intelligence and Support Shibani Gambhir

Mailin’ It! - The Official USPS Podcast

Play Episode Listen Later Apr 23, 2024 25:33


This week on Mailin' It, we're joined by Vice President of Sales Intelligence and Support, Shibani Gambhir, as part of our new Postal Executive Series. From her early years in operations and logistics to her current role in sales intelligence, Shibani offers a look at her need to find new challenges and how she's successfully navigated them to get where she is today. Join us as we delve into the crucial role of sales intelligence, the progression of Shibani's career path, and how the Postal Service is transforming technologically to meet evolving needs.    

Just Go Grind with Justin Gordon
Anis Bennaceur's Ambitious Pursuit: How Attention is Building the Next Generation of Sales Intelligence Tools

Just Go Grind with Justin Gordon

Play Episode Listen Later Mar 26, 2024 18:44


Written version: https://www.justgogrind.com/p/anis-bennaceur More about the Just Go Grind newsletter: Learn the tactics, strategies, and stories of world-class founders. I spend 20+ hours each week researching founders like Sam Altman, Melanie Perkins, and Patrick Collison, sharing the best insights with you every Sunday. Subscribe to the Just Go Grind newsletter: https://www.justgogrind.com/subscribe

Market Dominance Guys
EP218: Intent, Fit, and the Future of Sales Intelligence

Market Dominance Guys

Play Episode Listen Later Mar 20, 2024 13:54


Welcome back to the second part of our insightful conversation with Fred Mondragon, where we continue to explore the intricate world of sales intelligence. In our previous episode, the guys discussed the significance of prioritizing fit over intent when targeting potential customers. However, the most successful sales strategies understand that fit and intent must work hand in hand to achieve outstanding prospecting results. Intent data has become an indispensable tool for sales teams seeking to identify and engage with prospects actively looking for solutions to their challenges. By analyzing online behavior, intent data offers invaluable insights into a prospect's buying readiness. When combined with a deep understanding of customer fit, sales teams can unlock the full potential of their prospecting efforts. In this episode, Fred shares his expertise with Chris and Corey on effectively integrating intent data with fit-based targeting to create a powerful, holistic approach to sales. They examine the best practices for leveraging intent signals alongside demographic data, ensuring that you're targeting not only prospects who are ready to buy but also those who are the right fit for your solution. Join Chris, Corey, and Fred as they dive into the fascinating interplay between intent and fit, and discover how this synergy can help you achieve unparalleled success in your sales efforts. Listen to episode 218: Intent, Fit, and the Future of Sales Intelligence."

The Sales Hunter Podcast
The ChatGPT Sales Playbook

The Sales Hunter Podcast

Play Episode Listen Later Mar 6, 2024 23:54


w/ Sam Richter… We welcome back AI and ChatGPT expert Sam Richter as he teaches step-by-step how to input custom instructions for generative AI in order to get great results.    Mark and Sam discuss effective applications for generative AI (such as ChatGPT) and when to use your research skills elsewhere. Sam details how he sets up each prompt for success by priming the AI with a persona, goal, intended audience, etc.    You may not be replaced by AI, but could definitely be by another salesperson who can use it well. Which will you choose to be?   ▶ Join Mark Hunter & Meridith Elliott Powell for a powerful webinar: Top 5 Ways to Increase Your Sales Results. March 13th at 2:00 PM EST. Register here!     ◩ About the Guest ◩ Sam Richter is considered one of the world's foremost Sales Intelligence and digital reputation experts, a Hall of Fame speaker, and best-selling author.  

Pipedrive Podcast By Evolve
Evolve Pipedrive Podcast: #55 - Anton Weihard, Goava

Pipedrive Podcast By Evolve

Play Episode Listen Later Jan 24, 2024 44:21


Bruce Bignell talks to Anton Weihard, Chief Product Officer and Co-founder of Goava. Goava's Sales Intelligence platform recommends which companies you and the entire sales team should process next. Goava serves as both a prospecting tool that recommends companies to process and an insight tool that provides valuable data about both prospects and customers. Covering: - Introducing Goava - How Goava & Pipedrive integrate - Best use cases for Goava - Top-tips for new users - Best-practices for advanced users Download the Free App from the Pipedrive Store https://www.pipedrive.com/en/marketplace/app/goava-discover/eea82d982da7a2b8 Considering Pipedrive? Sign-up for a free trial here: https://www.pipedrive.com/?utm_content=copy_text&utm_medium=partners_program&utm_source=Evolve&utm_term=pdp-evolve Evolve are Pipedrive Elite Partners, helping our clients with implementation, consultancy, and training. Book a free Evolve consultation here: https://calendly.com/bruceatevolve/30min Our website: www.weevolvebusiness.com Discover some of the best Pipedrive apps: https://www.weevolvebusiness.com/best-pipedrive-apps --- Send in a voice message: https://podcasters.spotify.com/pod/show/evolve-pipedrive-podcast/message

Diary of a Sales Expert
Why Emotional Sales Intelligence Matters More Than You Think!

Diary of a Sales Expert

Play Episode Listen Later Nov 29, 2023 17:40


In this episode, James speaks about the importance of emotional intelligence in business leaders and managers. He uses examples from his work with numerous clients in the sales space.If you have enjoyed this episode be sure to subscribe, and if you think we can help you with your sales visit our website: https://www.jameswhite.business/

21st Century Entrepreneurship
Lee Blakemore: Navigating Global SaaS Growth and Education Equality

21st Century Entrepreneurship

Play Episode Listen Later Oct 21, 2023 36:54


Lee Blakemore is CEO of Introhive, the award winning, global technology company who's Customer Intelligence Platform is the fastest growing B2B revenue acceleration solution and a market leader in Sales Intelligence and Data Quality Management. In our conversation, we delved deep into the intricacies of running a tech firm with footprints in multiple English-speaking countries, the evolution from startup to maturity, and the fascinating intersection of technology's role in times of economic prosperity and adversity. This growth journey isn't just about numbers but navigating the challenges of both translation and localization in the tech world. As Lee aptly points out, "there's translation and then there's localization. There are two different topics when it comes to technology."Lee's passion doesn't end at technology. On a personal note, he champions education equality in the US, especially focusing on bridging the academic achievement gap in inner cities. Reflecting on his work with educational organizations, Lee believes that "the effects of education or lack of education... can have a significant impact on their ability to become successful adults." His dedication to this cause is evident when he states, "if we were able to address that or move the needle just a little bit in that area, the outcomes and the impact on our society as a whole would be phenomenal."From insights on running a globally expanding tech company to the importance of equal educational opportunities, this episode is packed with wisdom and inspiration.

Freight Broker Boot Camp Audio Experience
Freight Broker Cold Calling Tips. Get Past the Fear of Cold Calling!

Freight Broker Boot Camp Audio Experience

Play Episode Listen Later Sep 14, 2023 15:45


Are you afraid of cold calling? or are you having a hard time picking up that phone and prospecting other customers? When it comes to freight broker cold calling most brokers struggle. They resist picking up the phone to contact prospective shippers. They procrastinate when it comes time for sales and selling. So In this episode of Freight Broker Boot Camp, I will share with you 4 reasons why most freight brokers and freight agents are afraid to cold call as well as 3 tips on how you can overcome them. Enjoy!   Timestamps: [00:00] Introduction [00:25] Accepting the fact that sales is a part of the process [01:20] Reason #1 - You don't know what to say [01:53] What is a "Sales Script"? [02:13] What's a cold call about and what it's not [02:27] Freight Broker Sales Accelerator - www.FreightBrokerBootCamp.com/Waitlist [03:48] Reason #2 - You don't know who to contact [04:16] The people you can contact when prospecting [05:15] Reason #3 - You don't have enough practice  [05:35] A great tip on how you can practice your sales script and improving your confidence when cold-calling [06:55] Reason #4 - You are afraid of rejection [07:45] How you can overcome your fear of rejection [08:04] Tip #1 - Create a compelling sales hook [09:09] Example on how you can create a compelling sales hook [11:20] Tip #2 - Learn how to prepare for rejections!. [11:26] The 4 common objections that freight brokers and freight agents will face during cold calls [12:25] Tip #3 - Gather Sales Intelligence [12:56] What is Sales Intelligence? [13:08] How you can gather sales intelligence [13:49] My 3 favorite places on where to gather sales intelligence for FREE! [14:50] Get Your Freight Broker Training NOW! - www.FreightBrokerBootCamp.com [15:08] Subscribe, Rate & Review! ---------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More! Connect with me on LinkedIn Learn to Become A Freight Broker/Agent in 30 Days or Less! Watch Freight Broker Training Videos FREE Recently Ranked "Top 30 Freight Podcast"

The Higher Enlightenment Cannabis Podcast
The Higher Enlightenment Cannabis Podcast #51 - Minnesota: Emerging Market Opportunities & Challenges

The Higher Enlightenment Cannabis Podcast

Play Episode Listen Later Aug 15, 2023 21:31


In the cannabis industry, it's important to take advantage of opportunities as quickly as they arise and solidify your foothold in emerging markets. Minnesota is one such emerging market that you want to be aware of. Tune in to this episode where we speak with HYC's startup and applications expert, Shannon O'Mara, and Dutchie's Director of Market & Sales Intelligence, Matt Cox about what you need to know to have the highest chances of success in Minnesota! 

Strap on your Boots!
Episode 207: Zero to CEO: The art of selling in the era of intelligence with Lee Blakemore

Strap on your Boots!

Play Episode Listen Later Jul 17, 2023 16:32


In this episode of Zero to CEO, I interview Lee Blakemore, CEO of Introhive, a global tech company known for its award-winning Customer Intelligence Platform. Lee's leadership has driven Introhive's rapid growth in Sales Intelligence and Data Quality Management. Prior to Introhive, Lee held key roles at Anthology, Blackboard, and Velocity Technology Solution, managing global operations and spearheading cloud transitions and SaaS transformations. With extensive international experience, including overseeing Blackboard's business outside North America, Lee brings a wealth of expertise. He is also deeply committed to civil rights, economic empowerment, and poverty alleviation, serving on the board of The Black Star Project.

Tech Sales Insights
E130 Part 3 - Global Partner Summits, Sales Strategies, and Channel Saturation with Frank Rauch

Tech Sales Insights

Play Episode Listen Later Jul 5, 2023 18:38


In this episode of Tech Sales Insights, Randy Seidl and Frank Rauch, Global Channel Chief at Cato Networks, discuss the value of global partner summits and the need for bilateral communication with partners. They provide advice on sales strategies during a down market, emphasizing the importance of a compelling ROI and building relationships through face-to-face interactions. The topic of channel saturation is explored, with insights on prioritizing partners based on quantitative data and leveraging distribution and cloud marketplaces. They also highlight the significance of sales tech tools like Gong for understanding customer needs and AI tools like Clary for optimizing sales workflows. Additionally, they mention intent data tools for target selection and stress the importance of not forgetting the basics in sales. INSIGHTS OF THE DAYImportance of Partner Summits and Bilateral Engagement - Frank Rauch: “My point is, first of all, people like to see you show up right now, especially because of COVID. Second of all, make them as bilateral as you can. Because you can say, hey, I want to do a partner advisory council and you'll, you know, some people like, well, what do you think of our partner program? That doesn't work. You have to have that give and take. You have to be able to show the future, show the roadmap, not just the product roadmap, program roadmap, and then have the partners react.” Find out more about Frank Rauch in the link below:LinkedIn: https://www.linkedin.com/in/frankrauch/This episode of Tech Sales Insights is brought to you by: Sales Community: https://www.salescommunity.com/Sandler: https://www.sandler.com/

Tech Sales Insights
E130 Part 2 - Recruitment, Culture, and the Future of the Channel with Frank Rauch

Tech Sales Insights

Play Episode Listen Later Jul 3, 2023 18:03


In this episode of Tech Sales Insights, Randy Seidl and Frank Rauch, Global Channel Chief at Cato Networks, discuss various topics related to recruitment, culture, and the channel. Frank mentions that their company is always recruiting and highlights the engineering, direct sales, channel, and SDR openings they have. He also emphasizes the unbeatable culture at Kato, where high-performing individuals are the norm. They talk about the flexibility of remote work and the importance of being present in a territory for sales roles. Frank also mentions the support they receive from investors like Lightspeed and Greylock.Randy and Frank discuss the recruitment strategy at Frank's company, highlighting the various job openings available. They also emphasize the importance of company culture and the value of having high-performing individuals on the team. The conversation touches on the flexibility of remote work and the significance of being present in a territory for sales roles. They mention the support received from investors and the challenges faced by startups in securing funding. Frank shares some advice for individuals interested in a career in the channel and the qualities that he looks for when promoting people. INSIGHTS OF THE DAYThe Importance of Channel Partnerships - Frank Rauch: “Because, you know, oftentimes it's just too late and basically, hey, here's pricing, here's product, here's the strategy, how do we fit it into the channel? It doesn't work that way. It doesn't work that way... You need to be able to give partners services opportunities... We want to give the partners the opportunity to be able to be trained on a product, but trained in a way, not just to operate the product, but to be able to make the customer environment better... You need to be able to give the partner the opportunity to be able to upsell along with that too. It's really the multiplier effect.” Find out more about Frank Rauch in the link below:LinkedIn: https://www.linkedin.com/in/frankrauch/This episode of Tech Sales Insights is brought to you by: Sales Community: https://www.salescommunity.com/Sandler: https://www.sandler.com/

Tech Sales Insights
E130 Part 1 - What's Next for the Channel: Insights from Frank Rausch, Global Channel Chief at Cato Networks

Tech Sales Insights

Play Episode Listen Later Jun 30, 2023 18:06


In this episode of Tech Sales Insights, Randy welcomes Frank Rauch, Global Channel Chief at Cato Networks, to discuss the future of the channel. Frank shares insights on leadership, go-to-market strategies, and his extensive experience in the technology industry.The episode is sponsored by trender.ai, a sales intelligence company that helps accelerate ABM initiatives through targeted social media monitoring. The Trusted Tester Program by trender.ai is introduced, offering a white-glove onboarding experience for a year. The episode also highlights salescommunity.com, a platform with valuable sales content for professionals.Frank's personal interests, including golf and owning a rock and roll bar, are mentioned, along with his passion for Philadelphia sports and recent milestone of becoming a grandfather. Quotes from industry leaders commend Frank's integrity, leadership, and strong relationships within the channel community.INSIGHTS OF THE DAYThe Importance of Personal Relationships and Support in Channel Success - Frank Rauch: “I think it's a lot more than building your LinkedIn. It really is. I mean, that's part of it, but, you know, I think when I look at Joe and when I look at Dave, I can literally cite the day, the year, the month, where those relationships were strengthened and oftentimes they're strengthened in bad times. Rather than in good times, oftentimes the sky's falling and basically if you're there and you're willing to stand with the partner, absolutely. That helps.”Find out more about Frank Rauch in the link below:LinkedIn: https://www.linkedin.com/in/frankrauch/This episode of Tech Sales Insights is brought to you by: Sales Community: https://www.salescommunity.com/Sandler: https://www.sandler.com/

SECRET SKILL. HIDDEN CAREER. The Truth About Sales
Using Sales Intelligence to Track Clients on the Move

SECRET SKILL. HIDDEN CAREER. The Truth About Sales

Play Episode Listen Later Jun 28, 2023 29:36


All salespeople from cold outbound callers to account executives carry a quota and some of that is likely to be self-sourcing. All too often, a self-sourcing opportunity at our very fingertips is missed.  Our contact at a client leaves and we quickly try to find a new contact there to keep the business but how often are we proactively following up that contact in their new job? What if we're able to track the movement to a new job automatically?   Joining host, Paul Owen, this week is Canadian serial entrepreneur, Jamie Shanks, to share his thoughts on Sales Intelligence and how to use it to your advantage. In particular, Jamie shares his insights on the proactive tracking of our contacts as they move jobs, opening up the chance to self-source new business from our existing contact base. A CEO of 3 companies (Pipeline Signals, Sales for Life, Get Levrg) and a bestselling author, Jamie specialises in building global communities to help companies scale their businesses.  If you'd like to get in touch with Jamie direct, you can find him on LinkedIn or contact him via one of his companies: www.pipelinesignals.com, www.getlevrg.com or www.salesforlife.comThanks for listening! If you like what you hear on The True Sales Podcast, please give us a review or a rating on your preferred platform and make sure you subscribe so you don't miss new episodes. For video episodes, visit our YouTube Channel podcast: https://www.youtube.com/@thetruesalescompany/podcastsIf you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to hello@truesales.co, call +44 (0)20 3859 2000 or visit our website: www.truesales.co.

Riderflex
Riderflex Podcast - Guest Interview #352 - Jeffery Graham

Riderflex

Play Episode Listen Later Jun 6, 2023 56:09


Jeffrey Graham CEO at Pistil Data | Riderflex - Recruiting & Sourcing Jeffrey Graham, the current CEO at Pistil Data, has held notable positions at NorCal Cannabis Co, BlackRock, and Twitter, where they were the VP of Business Intelligence, Managing Director and Global Head of Marketing Insights & Analytics, and VP of Market Insight & Analytics, respectively. Jeffrey has been instrumental in helping all three companies grow their businesses. He completed their undergraduate degree in communications at the University of Massachusetts Amherst, followed by a master's in media ecology at New York University and a Ph.D. in sociology at the Graduate Center, City University of New York. Pistil is dedicated to providing the highest-quality market intelligence to brands and retailers, specializing in Sales Enablement, Cannabis, Data Science, Sales Intelligence, Market Intelligence, Cannabis Data, Cannabis Market Intelligence, Data Analysis, and Business Intelligence. We strongly believe that every business should have access to the essential information necessary to make smarter decisions quickly. Meet  Pistil Data:  https://www.pistildata.com/ Watch the Full Interview: https://youtu.be/vlYme6nxZrs Gain valuable insights on entrepreneurship, leadership, and hiring with "The Riderflex Guide: Inspiring & Hiring" - 30+ years of experience packed into one book. Get your copy today at:  https://amzn.to/3N16Y4M. Listen to real stories from successful business leaders, CEOs, and entrepreneurs on the Riderflex podcast hosted by CEO Steve Urban. Trust Riderflex, a premier headhunter and employment agency based in Colorado, to recruit top talent for your team. Visit https://riderflex.com/ to learn more about our executive recruiting services. #JeffreyGraham #PistilData #MarkerIntelligence #DataScience #riderflexpodcast #careeradvice #Podcast #entrepreneur #ColoradoRecruitingFirm #recruiting  #Colorado #National #Riderflex #TalentAcquisition #Employment #JobTips #ResumeTips Podcast sponsor: Marketing 360 is the #1 platform for small businesses, and it's everything you need to grow your business. marketing360.com/riderflex  --- Support this podcast: https://podcasters.spotify.com/pod/show/riderflex/support

The Selling Well
Digital Information and Modern Day Sales Intelligence with Sam Richter

The Selling Well

Play Episode Listen Later Jun 1, 2023 57:32


Sam Richter is an internationally recognized expert on digital transformation and the author of the best-selling book, “Take the Cold Out of Cold Calling”. He was named one of the World's Top 50 Sales Keynote Speakers in 2019 by Top Sales World and one of the Top 25 Most Influential People in Sales by InsideView multiple times. Sam is also the founder of IntelNgin, a technology that helps you find key business and sales information faster. Join us as we discuss the importance of relevance and knowing what's important to the buyer, how to properly reach out to prospects, and the importance of mindset and being genuine in all of your interactions. Highlights: The importance of relevance and adding value Customer relevance management The platinum rule The 3x5 method for getting into the buyer's mindset Building a genuine and authentic reputation Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel markcox@inthefunnel.com Connect with Sam Richter Take the Cold Out of Cold Calling: https://a.co/d/2MXFGWY https://www.linkedin.com/in/samrichter Sam's Website: https://samrichter.com/ IntelNgin: https://www.intelngin.com/   Call to Action In the Funnel Sales Workshop Free Sales Tools How to Listen: Subscribe on Apple Podcasts Listen on Spotify

Technique de Vente - Formation Commerciale pour Vendre Plus + Vite et + Souvent
Comment trouver des clients B to B en prospection commerciale ?

Technique de Vente - Formation Commerciale pour Vendre Plus + Vite et + Souvent

Play Episode Listen Later May 10, 2023 11:08


Comment trouver des clients b to b ? Quelle technique de prospection b to b permet de cibler les clients professionnels ? Quelles sont les meilleures stratégies de prospection client b2b ? Dans ce podcast, nous allons voir 3 stratégies de prospection commerciale pour savoir comment trouver des clients b to b facilement et rapidement. Linkedin Sales Navigator : pour trouver des clients b to b rien de mieux que de prospecter sur la plus grosse base de données de clients professionnels en utilisant les filtres de qualification proposés. Les logiciels de Sales Intelligence permettent de savoir comment trouver des clients b to b assez facilement grâce à une multitude de signaux d'affaires qui permettent de cibler vos clients idéaux Utiliser un site internet avec du marketing de contenu permet d'attirer des clients b to b naturellement via leur recherches sur les moteurs de recherche. Il s'agit ensuite de qualifier et d'engager avec des tunnels de vente b2b. Ces 3 stratégies de prospection commerciale permettent de trouver des clients btob facilement et rapidement. Donc pourquoi s'en priver... A vous de jouer !   ▬▬▬▬ AUTRES FORMATS DISPONIBLES ▬▬▬▬

Tekpon SaaS Podcast
076 Why buyer intelligence is the missing piece in sales intelligence | Podcast with Amarpreet Kalkat - Humantic AI

Tekpon SaaS Podcast

Play Episode Listen Later Feb 27, 2023 24:30


Humantic AI is a Buyer Intelligence platform for revenue teams. Top revenue teams use Humantic's Personality AI to identify early adopters, help their BDRs personalize outreach, and enable their AEs with vital customer insights for every deal. There are 100 Sales AI tools that focus on salespeople. Humantic AI is the only one that focuses on buyers. Connect with Amarpreet

AI in Action Podcast
E412 Kevin Porsolt, Director of Data Operations at Seamless.AI

AI in Action Podcast

Play Episode Listen Later Jan 16, 2023 23:32


Today's guest is Kevin Porsolt, Director of Data Operations at Seamless.AI. Founded in 2018, Seamless.AI helps professionals in the world create new relationships, opportunities and revenue, faster than ever before. Seamless.AI's search engine helps you connect directly with your ideal customers so you can build pipeline, shorten your sales cycle and close more deals at scale. Over 30,000 companies leverage their real-time people search engine to build a massive list of decision-makers and grow their business. Kevin has over ten years of success working with cross-functional teams leveraging technology to solve problems and achieve results. He has experience in FinTech, AdTech and Sales Intelligence industries building and managing PaaS, SaaS and API/Data License solutions. Kevin is also fluent in data engineering, technical operations, UI/UX, data integrations/partnerships, machine learning, and security & compliance for hybrid and cloud-based infrastructures. In the episode, Kevin will chat about: The interesting work he does with Seamless.ai, Challenges of working with data to gain valuable insights, The role of AI and Machine Learning in their product, Plans for growing the team, Benefits that seamless.ai is bringing to users and Why seamless.ai is a great place to work

Storytelling in the Field
Sales Conversation Intelligence: Wingman helping reps and managers close more deals

Storytelling in the Field

Play Episode Listen Later Nov 1, 2022 24:57


If you manage or sell for a living, you know that trying to close a deal can be a real challenge. You might have the perfect product or service, but you will only close the deal if you can connect with your prospect and have a meaningful conversation. That's where Shruti Kapoor and the Wingman team come in with sales conversation intelligence. By recording and analyzing sales conversations, you can learn what works and doesn't and use that information to improve engagement and win rate.

Sunny Side Up
Ep. 335 | Where Is Your Data Coming From?

Sunny Side Up

Play Episode Listen Later Sep 22, 2022 16:54


David Mead, Director of Sales Intelligence at Deluxe Corporation, joins Andrew to discuss how he uses data to shorten the sales cycle and help sellers get in front of actionable buyers. As open market data becomes more valuable and software as a service tool becomes more prevalent, sales processes are becoming increasingly complex. However, this doesn't automatically translate into more profits. David shares the value of sales intelligence and how companies can more efficiently allocate their sales resources. Connect with David Mead | Follow us on LinkedIn

Top Business Leaders Podcast with Dan Janal
#162 – Sam Richter on How Authors Can Find More Speaking Gigs to Sell More Books

Top Business Leaders Podcast with Dan Janal

Play Episode Listen Later Sep 21, 2022 29:11


Sam Richter is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands. Sam has been featured in thousands of television and radio programs and national and online publications. The post #162 – Sam Richter on How Authors Can Find More Speaking Gigs to Sell More Books first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Superhumans At Work by Mindvalley
Are you a sales intelligent person? - Jamie Shanks

Superhumans At Work by Mindvalley

Play Episode Listen Later Aug 2, 2022 23:59


Selling With Love is more than a podcast! Get FREE sales training to find and enroll the right clients, expand your impact, and grow your business in a way that feels good in the short and long term. https://jasonmarccampbell.mykajabi.com/swl-challenge-gift ===== Prepare a pen and a notebook

Transforming Sales, For Good
Sales Intelligence with Sam Richter

Transforming Sales, For Good

Play Episode Listen Later Jul 31, 2022 26:50


In the first episode of the series, Scott interviews prospecting expert Sam Richter on how to find insightful knowledge about your prospects so you can sell to them more intelligently. Sam's simple but powerful tips will help salespeople at every level make closer connections to prospects and ultimately close more deals. 

MarTech Podcast // Marketing + Technology = Business Growth
Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jun 24, 2022 12:17


Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration date and the case is no different for competitive intelligence. How will you be able to anticipate your competitor's next move and the data you have on them is out of date? Today, Derrick talks about using sales intelligence to surpass the competition. Show NotesConnect With:Derrick Jenkins: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jun 24, 2022 12:17


Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration date and the case is no different for competitive intelligence. How will you be able to anticipate your competitor's next move and the data you have on them is out of date? Today, Derrick talks about using sales intelligence to surpass the competition. Show NotesConnect With:Derrick Jenkins: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sales Intelligence Weekly
Episode 21: Leveraging Sales Intelligence in Successful Growth Strategies​

Sales Intelligence Weekly

Play Episode Listen Later Jun 21, 2022 45:57


In today's episode, we're exploring a topic that seems to be on the minds of every B2B revenue leader right now – growth. Everybody wants it. Everybody needs it. But how do we create and implement successful growth strategies? Discussing how sales intelligence plays into growth strategies is Frank Maylett, Chief Revenue Officer at Instructure.

A Shark's Perspective
#326 - How to Sell More with Sales Intelligence

A Shark's Perspective

Play Episode Listen Later May 16, 2022 52:39


Conversation with Sam Richter, an internationally recognized expert on digital information; considered the father of modern-day Sales Intelligence; an author, and an NSA Hall of Fame speaker.   Episode on Website

Bulletproof Selling
The Power Of Leveraging Sales Intelligence

Bulletproof Selling

Play Episode Listen Later May 1, 2022 31:47


Whether we're on an actual battlefield of on the battlefield of business, intelligence can determine whether we win or crawl away in defeat. Salespeople understand the value of ‘market intelligence', but few are taking the time to really leverage it before they begin prospecting to ensure they're setting themselves up for success. That's why we sat down with Jamie Shanks, CEO of Pipelinesignals. In this interview, we review the power of leveraging market intelligence before prospect conversations.

Leading Local Insights
CTV Attribution and the Importance of Proof of Performance with Jessica Daigle

Leading Local Insights

Play Episode Listen Later Apr 27, 2022 25:04


BIA's new Vice President of Forecasting & Analysis, Nicole Ovadia speaks with Jessica Daigle, Vice President of Sales Intelligence for TEGNA media about how SMBs to massive agencies are utilizing and focusing on CTV and linear TV attribution.   Jessica is responsible for TV and OTT attribution, spot TV pricing and sales analytics for TEGNA, and offers a unique and in-depth perspective into CTV and attribution.  Nicole and Jessica discuss how Local and National advertisers differ in their approach to attribution, the importance of high-quality content, and the challenges faced as attribution commands greater respect in the conversation between buyers and sellers.  Nicole and Jessica are also joined in this podcast by Mitch Oscar, advanced TV director for USIM. 

Constructed Futures
Charlie Warren: Advanced Sales Intelligence for AEC Service Companies at Convex

Constructed Futures

Play Episode Listen Later Apr 21, 2022 30:47


Follow Charlie here: https://www.linkedin.com/in/chwarren/Learn more about Convex here: https://www.convex.com/

EntreArchitect Podcast with Mark R. LePage
EA433: Sam Richter – Sales Intelligence for Architects

EntreArchitect Podcast with Mark R. LePage

Play Episode Listen Later Dec 17, 2021 33:02


https://entrearchitect.com/wp-content/uploads/2021/12/47f4bcbaac2faf3cf244149d99462c718e6671mv2.png ()Sales Intelligence for Architects Sam Richter is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start-up companies and some of the world’s most famous brands. Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of persons around the world. Sam's programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced. What Sam teaches is a very unique yet incredibly important part of any sales process: Sales Intelligence. Knowing how to do your homework to find the right prospects at a time when they are ready to hear your message, in ways that are relevant to what the prospect cares about, can dramatically increase results. Sam loves to teach about the importance of Sales Intelligence and how to quickly implement it.  This week at EntreArchitect Podcast, Sales Intelligence with Sam Richter.  Connect with Sam online at https://www.samrichter.com/bio (SamRichter.com), or find him on https://www.linkedin.com/in/samrichter (LinkedIn), https://www.facebook.com/SamRichterSpeak (Facebook), https://www.instagram.com/samrichter/ (Instagram), and https://twitter.com/SamRichter (Twitter) .Visit http://Sam1234.com/build (Sam1234.com/build) for 25% off of the Construction Industry Intel Engine. Please visit Our Platform Sponsors https://arcat.com (ARCAT) is the online resource delivering quality building material information, CAD details, BIM, Specs, and more… all for free. Visit ARCAT now and subscribe to http://arcat.com (ARCATECT Weekly and ARCATAlert). http://EntreArchitect.com/Freshbooks (Freshbooks) is the all in one bookkeeping software that can save your small architecture firm both time and money by simplifying the hard parts of running your own business. Try Freshbooks for 30 days for FREE at http://EntreArchitect.com/Freshbooks (EntreArchitect.com/Freshbooks). Visit our Platform Sponsors today and thank them for supporting YOU… The EntreArchitect Community of small firm architects. Mentioned in this Episode https://yougotthenews.com (YouGotTheNews.com) The post https://entrearchitect.com/podcast/entrearch/sales-intelligence-for-architects/ (EA433: Sam Richter – Sales Intelligence for Architects) appeared first on https://entrearchitect.com (EntreArchitect // Small Firm Entrepreneur Architects).

Digital Marketing Intelligence for Shopify: Ask the Experts
Episode 54: Sam Richter (Sales Intelligence)

Digital Marketing Intelligence for Shopify: Ask the Experts

Play Episode Listen Later Dec 2, 2021 70:25


Learn the "secrets" of "Sales Intelligence" to guarantee more conversions in 2022. An award-winning author and sought-after keynote speaker explains this invaluable concept!

TechCrunch Startups – Spoken Edition
Defy Partners leads $3M round into sales intelligence platform Aircover

TechCrunch Startups – Spoken Edition

Play Episode Listen Later Sep 17, 2021 3:36


Aircover's conversational AI software integrates with Zoom and automates parts of the sales process to lead to more effective conversations.

Leaders Lead With Tony Taylor
Sales with Sam Richter & Tony Taylor

Leaders Lead With Tony Taylor

Play Episode Listen Later Sep 4, 2021 35:58


Sam Richter, CSP, CPAE is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands. National Speaker Hall of Fame Top 15 Highest Rated Speakers for Virtual Events Top 50 Sales Keynote Speakers Top 25 Most Influential Sales Leaders Minnesota Speakers Hall of Fame Certified Speaking Professional (CSP) - Top 10% of World's Speakers Bestselling Book - Awarded Sales Book of the Year Inc. Magazine Entrepreneur of the Year Finalist www.tonytaylorinspires.com Leaders Lead The Podcast

Sales Intelligence Weekly
Episode 01 - The State of Sales Intelligence

Sales Intelligence Weekly

Play Episode Listen Later Sep 1, 2021 25:52


Guest: Dan Dawson Company: Force Management Sales experience matters. In this episode, we discuss the current state of sales experience, how it's evolved over the years, and what we foresee sales experience to look like in the future. We'll explore why sales experience is so important to the success of your business and steps you can take to improve it.

The AI for Sales Podcast
AI for Sales Intelligence & List Building

The AI for Sales Podcast

Play Episode Listen Later Feb 21, 2021 25:56


Chad Burmeister, the AI for Sales Expert on C-Suite Radio, talks with Brian Butler, VP of Sales at SalesIntel about the role of artificial intelligence in sales intelligence and list creation.In this episode, you will learn:1)   The role of AI in sales intelligence and list building vs. the role of human intervention2)   Data privacy & crowdsourcing3) Intent data & signals, what's the big deal?

Conversational Selling
Sam Richter | Qualifying Prospects with Better Sales Intelligence

Conversational Selling

Play Episode Listen Later Jan 12, 2021 25:17


On this week's episode of Conversational Selling, we speak with Sam Richter, founder and CEO of SBR Worldwide. He is an award-winning Hall of Fame Business Keynote Speaker and bestselling author of Take the Cold Out of Cold Calling. He's also the founder and creator of the IntelNgine | Business and Sales Intel Engine program and an expert on all things related to online information, sales success, and digital management.We discuss the quality of calls, as well as: How to apply sales intelligence How he incorporated a Boolean algorithm into an innovative search engine Using sales triggers to increase productivity and save time How to efficiently research your sales prospects Cultivating genuine interest in your leads And more...

B2B Category Creators with Gil Allouche
David Cancel, CEO at Drift, and Henry Schuck, Founder and CEO at ZoomInfo

B2B Category Creators with Gil Allouche

Play Episode Listen Later Dec 23, 2020 44:16


In our fourth episode, Gil talks category creation with one of the marketers responsible for Drift's category domination, and another who led Zoominfo through a successful IPO. Panelists for this episode include David Cancel, CEO of Drift and instrumental in creating the Conversational Marketing category, and Henry Schuck, founder and CEO of Zoominfo and instrumental in creating the Sales Intelligence category. You'll walk away from this episode with an understanding of how a focus on operational excellence, rather than skill, lead Zoominfo to dominate the Sales Intelligence category; the "dating dynamics" of finding a supportive investor; and why marketers embrace people calling their product "stupid". BONUS! Find out how Gil kicked off his entrepreneurship journey as a kid illegally selling fireworks to his classmates.

Startup Hustle
Sales Intelligence Startups

Startup Hustle

Play Episode Listen Later Jul 15, 2020 46:02


Do you need to improve your company's sales process? If the answer is yes, then this episode of Startup Hustle is for you. Matt DeCoursey sits down with Marc Bernstein, the CEO and Founder of Balto, a cutting edge software platform that helps salespeople and customer support reps improve their overall performance. Balto was recently named as one of Startup Hustle's Top Saint Louis Startups as well. Learn more about: Full Scale: https://fullscale.io/ Stackify: https://stackify.com/ Balto: baltosoftware.com GigaBook: https://gigabook.com   Follow us on Instagram: https://www.instagram.com/startuphustlepodcast/   Subscribe to our YouTube channel: https://www.youtube.com/channel/UCDXy14X95mzCpGSHyDvvoVg   Follow us on TikTok: https://www.tiktok.com/@startuphustle See omnystudio.com/listener for privacy information.

Mission Matters Podcast with Adam Torres
How Businesses Can Use Sales Intelligence to Grow with Seth Morris

Mission Matters Podcast with Adam Torres

Play Episode Listen Later Jun 2, 2020 11:28


Sales intelligence is often the competitive advantage of many successful businesses. Have you considered how sales intelligence can help your business grow? In this episode,  Adam Torres and Seth Morris, Senior Account Executive at SalesIntel.io, explore how businesses can benefit from sales intelligence.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/

The AI for Sales Podcast
The X Factor, AI for Sales Intelligence

The AI for Sales Podcast

Play Episode Listen Later May 10, 2020 20:58


In this episode, Jason Hubbard shares: Why good data is the X Factor in outbound prospecting Meet SalesIntel.io, the best alternative for clean data AI for Sales Intelligence, what is that?

The Sales Conversation Podcast
How to Take the Cold Out of the Cold Call with Sam Richter

The Sales Conversation Podcast

Play Episode Listen Later Jul 9, 2019 24:33


“Every salesperson worries about their strategies becoming stale, especially when approaching buyers for the first time. If you wonder how you can approach cold calls and meetings with a fresh mindset, then this episode is for you.”   Episode Overview In this episode, Bruce Scheer talks to Sam Richter about the importance of research for improving the quality of your sales calls and meetings. Sam is the founder and CEO of SBR Worldwide / Know More and author of Take the Cold Out of Cold Calling. In addition to his extensive sales experience and numerous awards, he has also built a reputation as a pioneer of modern-day sales intelligence and has developed digital resources and search engines to streamline sales meeting preparation.   Sales Intelligence as a Gateway to Better Sales Meetings As our society becomes more focused on digital technologies, salespeople must learn to adapt not only to the changes in the market but also to the changes in the expectations of prospective buyers. In particular, good salespeople must pay attention to the sales strategies that work and don't work in the modern sales environment. Many sales are conducted using the method of the “cold call,” an unsolicited sale conducted on the phone or in person. Today, the tactics of the classic cold call have fallen out of favor, mainly because they are viewed as formulaic and predictable, making them an annoyance for many potential clients. Most prospective buyers are used to the questions we have been asking for years, and they can often sense the fishing expedition that cold calls create. As a result, many prospective buyers are more likely to show you the door than they are to purchase your product or service. Sam Richter argues that we can take the “cold” out of the cold call by learning how to acquire “sales intelligence.” Today, we'll take a look at the what, why, and how of sales intelligence.   What is sales intelligence? Sales intelligence involves using the Internet and other digital tools to learn information about the people you hope to sell to, which you can then use in a sales meeting to create stronger connections with buyers. Good sales intelligence begins with several key questions: What is going on in the world of the company? If you have a personal meeting, you should ask the same question about the people you will meet. What is essential to the company or the people you will meet that might make them interested in your solution in the immediate moment? How do you make your sales pitch relevant to the company and the people involved in a meeting? Alternatively, what will motivate the buyer to say “yes”? Effectively, sales intelligence is a different kind of pre-meeting preparation that turns the conversation from you to the buyer. Unlike the traditional cold call method, sales intelligence asks you to consider the type of connections you wish to create with your buyers and to redirect your research to find those points of connection. In doing so, you gain focus for a sales conversation and learn to ask meaningful and useful questions before, during, and after a call or meeting.   Why does sales intelligence matter, and how can it improve your sales? Before the Internet, many buyers would give a salesperson an hour or two in order to learn more about the product and the people selling it. Today, buyers have what Sam Richter calls “buyer's intelligence.” They look up the sellers they plan to interact with and prepare themselves for meetings with specific goals in mind. Sellers, however, don't often do this. Instead, they come ready to talk about themselves even though the buyer is more interested in discussing who they are, what they need, and so on. However, a buyer is less likely to take you seriously if you come to the table with the same strategies as every other salesperson with which they have interacted. Effectively, failing to do your homework gives a buyer the firm impression that you are lazy and disinterested. After all, the one thing most people are ultimately passionate about is themselves. Buyers are no different, and the key to reaching them is learning how to show real interest in them. Another way to think about sales intelligence is by looking at the difference between what Sam Richter calls “low price game” and “high price game”: In a “low price game,” a seller treats a cold call or a meeting as a means to make a sale. Making a sale is every seller's ultimate goal, but if you overly focus on making the sale, you will likely ignore the value of what you are offering. In a “high price game,” a seller treats a cold call or a meeting as a means to provide value. Effectively, salespeople who care about and show genuine interest in what a prospective buyer is doing are engaged in “high price game.” Both of these forms suggest that sales are fundamentally about mindset. If your mindset centers on what you will get out of a sales conversation, you'll not only have less success but you'll also find sales less enjoyable. However, if your mindset focuses on trying to help a prospective buyer achieve their goals, you'll find sales more meaningful and more fun. For this reason, Sam Richter thinks sales can be “the most noble profession.”   How do you motivate yourself to do the work of sales intelligence? There are two significant reasons why you should take sales intelligence seriously: Increasing your bottom lineTo put it more bluntly:  acquiring sales intelligence can increase your chances of making a sale! Personal motivationsIf you're the type of person who knows what to expect in a sales conversation – cold call or otherwise – then you have an incentive to acquire information about a potential client that will lead to more direct sales meetings. You should also think about the reasons you want to succeed as a salesperson beyond the immediate gratification of making a sale. Naturally, these two points rely heavily on your ultimate goals. It is good practice to establish those goals both on a professional and personal level so you can be strategic about your sales methods and outreach.   What can you do to build sales intelligence? There are a variety of things you can do to acquire sales intelligence, though we only have room to cover a few of them here. Sam Richter has four tips for acquiring sales intelligence: Use Google News or YouGotTheNews.com to find information about a company. If your search does not turn up information on a company, try looking at their industry. You can also use the Sales Intel Engine to simplify and focus your searches. Use the same resources for the people involved in your meeting to find common points of interest or unique professional details that might be relevant to a meeting. You can also look at their LinkedIn profiles to find some of this information. Make sure that your first words during the meeting are about them and their world. Use the 3/5 (3 minutes to find five pieces of information) or the 5/3 (5 minutes to find three pieces of information) model to streamline your search process. Following these essential tips will lead to you asking better questions and making stronger connections with your prospective buyers. For additional resources, see the links in the Resources section below. All of this begins with you. Focus your sales mindset on “high price game” when conducting your outreach, and look towards relevance, value, and points of connection in your research about an industry, a company, or an individual. You will become a more effective and conscientious salesperson and maintain a continued passion for sales.   Key Takeaways: Sales intelligence is a type of pre-meeting preparation that involves using digital tools such as the Internet to learn more about the people we plan to interact with in cold calls or sales meetings. Focus on finding 3-5 pieces of relevant information about a company or its employees to create stronger connections to prospective buyers. Good salespeople know that showing genuine interest in your prospective buyers creates more meaningful sales situations and makes sales more fun. Buyers are adept at detecting a fishing expedition, so the more you can do to differentiate yourself from the crowd will improve your chances of getting the “Yes” for a meeting or a sale. There are good incentives for acquiring sales intelligence, including increasing your sales and helping you fulfill your personal motivations as a salesperson. Both are important as motivators for switching sales strategies to include better sales intelligence.   Resources: Sam's Links:  Take the Cold Out of Cold Calling Sam's Know More University Sam's free tools to help you improve your background research Sam's Bio Connect with Sam on LinkedIn Sam's Sales Intelligence Search Engine (I'm personally a paying subscriber!) Additional Reading:   To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink   For More Great Content Don't forget to subscribe, rate, and review this show on Apple Podcasts. Here's a cool short video that shows you how to do this. Your feedback is greatly appreciated and will help me promote the show to others who will benefit from the insights provided by my guests.   Credits Audio Editing and Production by ChirpSound Show Notes and Additional Writing by Shaun Duke from The Duke of Editing