Podcasts about b2b growth

After a short break, the FINITE Podcast is back with a must-listen episode! This week, we hear from Valeria Bouchoueva, a marketer who's been through an incredible six acquisitions in six years while at Rizing, an SAP partner. Valeria shares practical lessons learned, mistakes to avoid, and the key metrics that drive successful acquisitions. Whether you're facing an acquisition or just curious about what happens behind the scenes, tune in for real-world insights and honest advice from someone who's been there. The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

This episode breaks down Airbnb's updated Off-Platform Policy and what it means for short-term rental hosts and managers, from stricter fee transparency to new guest communication rules. We also explore Expedia Group's Q1 2025 performance, its bold AI strategy, and how it's navigating demand shifts with a focus on international B2B expansion.Are you new and want to start your own hospitality business?Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Boostly and join the discussion:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to know more about us? Visit our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stay informed and ahead of the curve with the latest insights and analysis.

Today's Watson Weekly is a special edition that is one of a series of three interviews recorded at Shopware's Partner Day on April 24th, 2025. These were recorded in the basement of a German beer hall and restaurant, so I think those interested in the digital commerce complexity of serving manufacturers and distributors should find it a lot of fun.In this special edition of the Watson Weekly, Rick Watson heads to the basement of a German beer hall at Shopware's Partner Day to sit down with Rob Miller of Smith Commerce. Together, they explore the intricacies of modern B2B digital commerce—from account hierarchy challenges and dynamic pricing rules to the evolving role of CRM. Rob shares real-world insights from years of working with wholesale distributors and manufacturers, including the critical role of AI in orchestrating complex systems. Tune in for a grounded, behind-the-scenes take on the future of enterprise commerce and why embracing change is easier than ever before.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

In this episode of Predictable B2B Success, we dive into the mind of a true growth marketing maestro, Jason Shafton. With over two decades of experience scaling giants like Google, Paramount, and Headspace, Jason reveals the secrets behind crafting killer marketing strategies that defy the status quo. From his journey of personal resilience, including the poignant stories of overcoming profound personal challenges, Jason shares how authenticity and vulnerability can transform business narratives and inspire teams to achieve the impossible. We explore how brutal honesty, balanced with empathy, can foster environments where teams thrive and deliver exceptional results. Jason takes us through the art of understanding your audience profoundly, creating engaging narratives that resonate deeply with customers, and the importance of zigging while everyone else is zagging. He challenges businesses to break free from the mundane B2B marketing mold and embrace unconventional growth channels, even questioning the reliance on tech titans like Google and Meta. Join us as we unravel the layers of Jason Shafton's growth playbook, where insights meet inspiration, creating a roadmap for any B2B leader aiming for unparalleled success. Some areas we explore in this episode include: Growth mindset and personal resilience in business.Jason's experience as a growth marketer at major companies.Founding and the purpose of his consulting firm, Winston Francois.Understanding customers and developing ideal customer profiles.Personal challenges shaping leadership and business philosophies.Crafting narratives through audience understanding.Balancing radical candor and empathy in leadership.What sets great marketers apart in the B2B tech space?Building a successful growth flywheel with channel strategies.Community building and using unique marketing channels.And much, much more...

Send us a textJoin Tiny Marketing ClubORThe Video Podcasting SprintReady to transform your marketing approach and build genuine connections with your audience? Discover how video podcasting can become your most powerful growth engine.Video podcasting isn't just another content format—it's the ultimate marketing flywheel for B2B service providers. When you create a single episode, you're simultaneously generating long-form content for YouTube, short clips for social media, audio for podcast platforms, and quotable moments for newsletters and sales pages. The distribution potential is extraordinary, allowing you to reach your audience wherever they consume content.What makes video podcasting particularly effective is its trust-building power. When potential clients see your face and hear you share valuable insights week after week, they develop a relationship with you before you ever speak directly. This fundamentally changes your sales conversations—instead of convincing prospects of your expertise, you'll find them already sold on your knowledge and personality, ready to discuss logistics rather than qualifications.We're launching an exclusive six-week sprint where you'll develop your show concept, set up your recording equipment (without breaking the bank), outline compelling episodes, create systematic repurposing workflows, and publish your first episode with a proper promotion plan. Whether you join through the Tiny Marketing Club membership or as a standalone participant for $1,500, you'll walk away with a powerful marketing asset that builds your brand and sales pipeline simultaneously. Visit hellotinymarketing.com today to secure your spot before we begin—your audience is waiting to hear what you have to say!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showJoin the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTube

Episode SummaryIn this episode of OnBase, host Paul Gibson sits down with Shimon, a leading voice in B2B marketing from SPOTONVISION. The duo dives into the big topic of bridging short-term wins with long-term growth while discussing how Account-Based Marketing (ABM) and Artificial Intelligence (AI) are transforming the future of B2B marketing strategies.With insights drawn from years of partnership and expertise, this conversation explores how to balance immediate results with long-term objectives. Whether you're looking to improve 2025 metrics or future-proof your marketing strategies, this episode offers actionable takeaways to help your team succeed. Key TakeawaysShort-Term and Long-Term HarmonyAchieve a balance between quick wins that boost immediate outcomes and strategies for sustained growth.The Role of AI in B2B MarketingLeverage AI to enhance data analysis, improve personalization, and optimize campaign efficiency.ABM Done RightAdopt evolving Account-Based Marketing practices to create impactful engagements and measurable results.Future-Forward Marketing StrategiesStay ahead by understanding the trends and innovations shaping the future of B2B marketing.Quotes"The future of B2B marketing lies in leveraging the power of AI to do more with less, while keeping personalization at the core."Best Moments04:00–07:00 – Shimon dives into his career path and how ABM became a core focus.10:00–12:30 – Shimon explains how changing buyer behaviors redefines sales and marketing strategies.15:00–18:00 – A closer look at how ABM and AI address misalignment challenges.24:00–26:00 – Shimon shares his insights on the future role of AI in account-based GTM.30:00–33:00 – Predictions on the next evolution of ABM in the B2B space. Tech RecommendationsTrendemon - Highlighted as a platform that provides real-time personalization and insights to customize content for website visitors, leveraging AI for ease of use.Resource Recommendations Books:Mindset by Carol Dweck - Suggested for fostering a growth mindset and improving team collaboration and alignment.Atomic Habits by James Clear - Advocated for creating effective personal and team habits for growth and success. Shout-OutsJoel Harrison - Founder, B2B MarketingRyan Almond - Global Marketing & ABX Director, HenkelIngrid Archer - Managing Partner, SPOTONVISIONAbout the GuestShimon is a visionary leader who believes in the power of trust, purpose, and shared ambition to bring people together. He envisions a world where businesses don't just grow but thrive through meaningful relationships—both with their customers and within their teams.In B2B, Shimon sees one of the most powerful yet often overlooked connections: the alignment between marketing and sales. When these two forces come together, businesses don't just see results—they create a real, lasting impact.Every day, Shimon is on a mission to turn this vision into reality. Whether through the conversations he sparks, the communities he builds, or the insights he shares, he is constantly looking for others who share this belief. For those who want to create a world where relationships—between businesses, between people, and within organizations—are the true drivers of success.Website: Spotonvision.comConnect with Shimon.

Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps.About the GuestOgnjen Bošković is the founder of Raven, a consultancy and community helping B2B founders build their brand and scale their business. He's an expert in content strategy, positioning, and go-to-market execution, with deep experience in growth marketing.Key Takeaways✅ Founder brand ≠ personal brand. It's a long-term strategy, not just a way to get LinkedIn likes.✅ Most B2B companies struggle with critical thinking—branding helps break through the noise.✅ The best way to build a founder brand? Market the problem, not just your product. ✅ If your LinkedIn posts look like everyone else's, they won't work. ✅ Balancing content strategy: Audience building vs. revenue generation. ✅ Forget going broad—nail your ideal customer profile (ICP) first, then expand. ✅ Content pillars aren't just about organizing ideas; they help you test and refine what works.Timestamps[00:00] Intro – Why founder branding is a competitive advantage[01:46] Why most founders overlook branding until it's too late [04:58] The shift in B2B go-to-market strategies & why traditional methods are failing [07:51] How smaller, agile teams are disrupting the market [12:20] Founder brand myths: Is it just about engagement on LinkedIn? [17:40] The secret to marketing the problem, not just the solution [21:16] Rapid-fire questions: Myths, viral content, and must-have growth tools [23:36] Defining your ICP: Why trying to appeal to everyone is a mistake [30:16] How founder branding fits into an overall content strategy [33:49] The role of content pillars & how to refine your approach over time [39:59] Where to connect with Ognjen and learn moreConnect with OgnjenLinkedIn: https://www.linkedin.com/in/ognjenboskovic/Raven: https://www.raven.club/---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Kyle Ewing is the Founder and CEO of TerraSlate Paper, a company specializing in high-quality waterproof and rip-proof paper products. After leaving the corporate world in 2014, he launched Guerrilla Tags ID Systems, which experienced rapid growth and was acquired in 2015. Building on his entrepreneurial success, Kyle established TerraSlate in 2015, growing it into a multimillion-dollar company serving clients in over 85 countries. A serial entrepreneur with ventures across multiple industries, he is also the Chairman of Windward Equity and Owner of Big Island Honey Co. In this episode… Many entrepreneurs struggle to scale unconventional products online, especially when traditional ecommerce strategies don't apply. Without a clear target audience, a defined marketing approach, or a way to showcase the product's unique value, reaching new customers can be unattainable. So how can businesses selling niche products break through the noise and achieve significant growth? Serial entrepreneur Kyle Ewing shares his journey from cold-calling in his living room to scaling a multimillion-dollar business. He emphasizes the importance of direct customer conversations, using cold outreach to refine messaging and validate demand before investing in paid ads. Kyle also highlights the necessity of visual storytelling, explaining why mock-ups and video demonstrations outperform traditional product photography for complex or unconventional products. Additionally, he shares how integrating tools like "Buy with Prime" can increase customer trust and conversions. In this episode of Minds of Ecommerce, Raphael Paulin Daigle interviews Kyle Ewing, Founder and CEO of TerraSlate Paper, about scaling niche products through ecommerce and B2B sales. Kyle discusses how early customer outreach shaped his growth strategy, why visual branding matters for non-traditional products, and the importance of hiring top talent early. He also shares insights on leveraging Amazon's checkout system, balancing direct sales with online orders, and optimizing website conversions.

We all know video content works, but are you really leveraging it to its full potential?In this episode, we're joined by Lindsay McGuire from Goldcast to share an actionable strategy called "Video First Distribution"—designed specifically for small B2B teams to punch way above their weight.Lindsay dives deep into how and why video effectively captures mindshare, engages your audience authentically, and drives significant business results.We'll share how to easily repurpose existing videos to amplify your campaigns and even reveal the exact LinkedIn strategy that landed a 35% conversion rate—without any extra spend!Tune in and learn:+ Why capturing mindshare with video sets you up for long-term success+ Easy ways to repurpose your existing videos into fresh content+ How to run high-conversion campaigns using video on LinkedInThis episode is a must-watch for marketers who want to cut through the noise, engage their audience authentically, and maximize ROI from existing video assets.-----------------------------------------------------

In this episode, we sit down with John Castillo to explore the mindset shifts and strategies that drive success in business. From overcoming imposter syndrome to embracing collaboration over competition, John shares his insights on building a powerful personal brand, seizing B2B and subcontractor business opportunities, and thriving in the creator economy. Whether you're an entrepreneur, freelancer, or industry leader, this conversation is packed with actionable takeaways to help you stand out, scale, and succeed in today's competitive landscape.Support this podcast at — https://redcircle.com/empowerhourforchangemakers/exclusive-content

In this episode, we dive into the remarkable journey of Miruna Dragomir, the pioneering marketing force at Planable. From being the first marketing hire to steering the company through three significant growth stages—and a fourth in progress—Miruna's story is one of resilience and transformation.Miruna candidly shares the challenges she faced at each stage of growth, the innovative strategies she employed to overcome them, and how these experiences reshaped her approach to marketing. Whether you're in the midst of scaling your business or looking for fresh perspectives, Miruna's journey offers valuable lessons for marketers at all levels.Tune in for a dose of inspiration and practical wisdom that will inform your perspective!

In episode of the Making Sales Social Podcast, we delve into "Mastering B2B Growth: Unified Revenue Strategies." Join us as we sit down with Mark Osborne, a MarTech trailblazer and author of "Are Your Leads Killing Your Business." Mark shares his innovative approach to integrating marketing, sales, and customer success to create unified revenue teams. Learn how to identify killer clients, build effective revenue systems, and leverage data and technology for sustainable growth. Discover the secrets to turning leads into loyal clients and accelerating your business success.

“The minute you put down a sales motion on paper, it's already broken. Like it's no longer relevant, right? It's no longer relevant because your buyer has moved on,” says Ashar Rizqi, co-founder at Bounti.ai.In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders of Bounti.ai, break down the evolving landscape of B2B go-to-market strategies and how AI is shifting the way businesses acquire and engage customers. They share why traditional BDR motions are failing, why agility beats enterprise sales, and how their AI-powered approach is scaling smarter, not harder. They talk about the dangers of AI-generated content flooding marketing channels, why email as a sales tool might be dying, and how product-led strategies are the future of B2B growth.In this episode, you'll learn:How Bounti.ai is building an alternative to enterprise sales motionsWhy AI-driven content saturation could kill email and web marketingThe role of proprietary AI models in reshaping sales and marketingResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cooley-12b2682/Connect with Ashar on LinkedIn: https://www.linkedin.com/in/ashar-rizqi-6614487/Explore Bounti.ai: http://Bounti.aiTimestamps:(00:00) Intro(01:06) Why traditional go-to-market strategies are broken(04:14) The problem with forecasting in sales(06:32) How Bounty AI automates sales prospecting and outreach(09:46) Why AI should focus on delighting customers, not just efficiency(14:16) The impact of AI on buyer behavior and marketing channels(19:33) Why B2B sales needs a new model

About the Episode Elena Verna is a renowned growth consultant who has worked at and with a glittering array of well-known tech companies. She's a strong advocate of career optionality and solopreneurship, as well as the author of a popular growth newsletter, Reforge instructor and popular LinkedIn content creator with her insightful posts and searing memes. Just don't call her an influencer. Episode highlights:   1. Solopreneurship is about having optionality; it doesn't mean you never take a full-time job again. You can build a portfolio career with a variety of different offerings, and get involved in the types of problems that excite you. This feels risky, but people get laid off from "real" jobs all the time. The most important thing is to optimise for what you're passionate about, and it may well be that you move between full-time employment and advisory or fractional roles. It's not a one-way street, and you're in control. 2. Humour disarms people, so memes are a great way to talk about difficult topics and build empathy Content creators should not be scared of poking fun at meaningful topics. Using humour is a great way to help build connections with people around potentially sensitive areas. That doesn't mean you should make everything a joke, but you can certainly mix it up. You might think it's risky for a solopreneur, needing to build credibility, to be seen as an unserious clown. But, do you really want to work with people who can't take a joke? 3. Product-Led Sales is all about using self-service as a lever to fill up your sales pipeline with healthy, qualified leads Speaking of knowledge (nice segue!), Elena has written a lot about Product-Led Growth (PLG) and Product-Led Sales (PLS). PLG is the strategy of using your product as its own acquisition channel through enabling a great self-service experience, quick time-to-value and all the other things that B2C apps have had to worry about for years. PLS, on the other hand, is about filling your sales team's pipeline with high-quality leads that have already experienced your product through PLG, and demonstrated enough usage to make it worth having a data-backed conversation with the buyers at that organisation. 4. There are signals that it's time to try out Product-Led Sales Don't adopt PLS for the sake of it; instead, look for signals that it's appropriate for you. Traditional sales-led motions focus on the buyer but, if you solve a problem that matters more to end users than buyers, you should consider Product-Led Sales as a method for building internal champions and advocacy for your product. You should also be conscious of competitive threats; your traditional, top-down buyer-led sales motion may work today, but keep your eyes open for new PLG players attacking your underbelly. 5. You probably need new capabilities (and talent) within your organisation if you want to get started with Product-Led Sales. Let's face it, most sales-led organisations are terrified of giving sales prospects access to their product without supervision. The user experience is almost certainly terrible and there's no "Aha!" moment to speak of, just a pile of features that got added to satisfy procurement teams. You need to get a good product manager in to overhaul the experience, good product marketers to work on optimising acquisition, and great data analytics so you can make sure you aren't just sending garbage to the sales team. If you don't send them high-quality leads, they'll stop trying to sell to them. 6. Product-Led Sales is not an on/off switch but a dial. Traditional sales-led organisations that are crushing their quotas don't need to go down the product-led growth or product-led sales route if it doesn't work for them. Similarly, product-led companies shouldn't have to go upmarket to succeed. The most important thing to consider is how to build on your existing strengths and complement them, and getting the mix right. You can run both at the same time, and this is better than throwing all-in on a go-to-market motion where you have no credibility, experience or right to win. Contact Elena Check out Elena's newsletter and other work: ElenaVerna.com Follow Elena on LinkedIn: https://www.linkedin.com/in/elenaverna/

In this week's epsidoe: Findings from the Parliamentary Joint Committee on Corporations and Financial Services on the Wholesale investor tests are out. AI Agents talking in their own language (data over sound).  Voice agents getting better.  User experience is part of the rapid growth story: B2B feeling B2C.  Vu Tran seeking resumes.  Don't assume a static world: model performance and cost.  Good Empire in administration.  Sharts ​​​​​​​ hello@tribeglobal.vc   

Guest:Michelle Teo, Growth Marketer, Economist, Founder @ Demand ConversionIn this episode, I speak with Michelle Teo, founder of Demand Conversion, about the challenges and strategies in B2B SaaS marketing as we approach 2025. We discuss the increasing market saturation and the essential need for companies to differentiate themselves in a landscape filled with competitors. Michelle emphasizes the importance of strong messaging and brand awareness over just having the best product. We examine common pitfalls in understanding ideal customer profiles and the value of consistent customer engagement through research. Michelle shares actionable strategies for establishing a solid marketing framework and highlights the significance of patience in brand-building, urging companies to adopt a long-term approach for sustainable growth.What's in this conversation between Michelle and Mony?0:04 Introduction1:01 Challenges in B2B Marketing 20253:03 Navigating Market Saturation7:12 Common B2B Marketing Mistakes10:09 Understanding Customer Behavior17:01 Opportunities in B2B Marketing19:09 Defining Brand Metrics24:26 Measuring Brand Impact25:18 Conversion Rates and Brand Strategy29:52 The Timeline of Brand Campaigns32:44 Closing Thoughts and Contact InfoReferences:Michelle's linkedin:https://www.linkedin.com/in/michellecarolineteo/Michelle's company: www.demandconversion.com⚡ Connect with Mony here.I'm Mony Chhim, a freelance LinkedIn Ads specialist for B2B companies (45+ clients accelerated).

“I've actually had folks critique me on like, ‘Why are you Do I Need SEO if you believe in video so much?' I'm trying to like, lead the charge and letting folks know—YouTube is SEO,” says Devin Pickell, Founder at Do I Need SEOIn this episode of The Content Cocktail Hour, Devin Pickell, founder at Do I Need SEO, breaks down the deep secrets of B2B marketing that most brands overlook. Devin shares how brands can harness YouTube as an SEO powerhouse, why video is the missing piece in most content strategies, and how audience engagement drives real business results. He also explains why AI-driven content might already be losing its edge and how brands can stay ahead by focusing on human-first, authentic content.In this episode, you'll learn:Why YouTube is an untapped SEO goldmineHow video content impacts brand trust and discoverabilityThe real reason AI-generated content is losing engagementResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Devin on LinkedIn: https://www.linkedin.com/in/devin-pickell/Explore Do I Need SEO: https://www.doineedseo.com/Timestamps:(00:00) Intro(01:06) Devin's background: From SEO to video marketing(07:42) Why YouTube is an SEO powerhouse for B2B brands(11:49) How video builds trust and engagement(13:03) AI content fatigue and the need for human-first content(16:29) The role of audience retention in content success(25:00) How brands can repurpose video content for maximum reach

Want to dominate LinkedIn and drive real business growth? In this in-depth webinar, I break down the exact strategy for building trust, engaging your audience, and scaling your company on LinkedIn. We'll cover: 1. How personal profiles outperform company pages 2. The key questions your company needs to answer before creating content 3. How to structure a long-term content strategy that works 4. The power of pillar topics and how to distribute content across your team 5. How to get your team engaged on LinkedIn, even if they've never posted before! 6. Why consistency and storytelling are the biggest growth drivers on LinkedIn Whether you're a founder, marketer, or executive, this session will give you practical takeaways to start implementing today. Like, subscribe, and drop a comment below with your biggest takeaway! Key Takeaways: - LinkedIn is about trust, not selling – people come to learn, not to be sold. - Personal profiles have the most impact – company pages are just a hub. - Your strategy should be long-term and consistent – short-term hacks don't work. - Engaging your team is crucial – their voices amplify your company message. - Define clear pillar topics – structure your content around core themes for better positioning. - Content should be a product – plan distribution, repurpose, and engage your audience. - B2B growth comes from conversations – engage in the comments, interact with your audience. #LinkedInStrategy #B2BMarketing #ContentMarketing #LinkedInGrowth #LinkedInMarketing #B2BMarketing #ContentStrategy #FunkyMarketing #DemandGeneration #PersonalBranding #DemandGeneration #BusinessGrowth #LinkedInTips

Get Noticed! Send a text.In this insightful episode, Doug C. Brown, CEO of C.O. Sales Strategies, reveals how entrepreneurs can achieve predictable sales growth through strategic prospecting and metrics-driven approach. Brown shares his remarkable success story from the telecommunications industry, where he generated 62 incoming calls daily and outperformed entire sales teams. He introduces a comprehensive mathematical formula for sales success, emphasising the importance of targeting the right buyers and maintaining consistent follow-up. Perfect for business owners seeking to scale their revenue, this episode delivers actionable insights on building trust-based relationships and positioning yourself effectively in the B2B space.Timestamps:00:00 - Introduction and sales predictability challenge01:06 - Master prospector vs master closer concept03:19 - Real-life telecommunications success story11:21 - Win-win sales approach16:34 - Research methodology in modern sales19:47 - Mathematical formula for sales growth28:48 - Book recommendation and resources#B2BSales #SalesStrategy #BusinessGrowth #EntrepreneurSuccess #SalesOptimizationEveryday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifyLook Great with AI enhanced headshotsHeadshots you can actually use. 16 million headshots made for over 50,000 Fortune 500 executivesGet testimonials with easeEmbed a Wall of Love on your site. No coding required. Collect and display testimonials easily.Realistic speech from text.ElevenLabs voice generator can deliver high-quality, human-like speech in 32 languages.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Epiosde Summary In this episode of OnBase, host Paul Gibson speaks with Becky Lawlor about transforming B2B content from digital noise into revenue-driving assets. Becky shares insights into the power of original research, emerging content formats, and distribution strategies that cut through B2B noise. From gated content strategies to the role of AI in modern marketing, Becky discusses how B2B marketers can unlock revenue potential with quality, data-driven content. About the Guest Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint Content, an agency specializing in original research and thought leadership content for B2B tech brands. With over a decade of experience working with companies ranging from startups to Fortune 500s—including Adobe, IBM, and Zapier—Becky has helped clients achieve 2-3x more leads, extensive media coverage, and a measurable boost in engagement. Her passion for data-driven storytelling and original research stems from her ability to excel across content marketing metrics like SEO, brand awareness, and thought leadership. Over the years, she's surveyed hundreds of B2B audiences and partnered with global marketing teams to deliver research-based content that drives demand and builds credibility. Connect with Becky Key Takeaways - Content That Converts: Original research content drives 3-5x higher engagement than generic educational pieces. - Strategic Gating: Gate content strategically to balance lead capture and accessibility, ensuring a value exchange for gated materials. - Effective Distribution Channels: Focus on one-to-one channels like email and LinkedIn, supported by cornerstone content like webinars, reports, and podcasts. - Data-Driven Decisions: Combine customer insights with marketing data to align content with customer needs and behavior. - The Role of AI: AI tools can enhance brainstorming, outlining, data analysis, and summarizing, but human expertise ensures the quality and relevance of the output. Quotes On Gated Content“The key is to gate content that justifies the investment and offers buyers real value in exchange for their data.” Tech Recommendations - AI tools like ChatGPT and Copilot - Gong for recording calls and deeper insights Recommended Resource Podcasts: - Content Briefly - B2B Marketing with Dave Gerhardt Books:- Obviously Awesome Connect with Becky⁠⁠⁠ ⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠Website

Indrek Põldvee, a LinkedIn Expert is an entrepreneur, consultant, and LinkedIn specialist known for his expertise in sales, marketing, and coaching and he is widely recognized as 'Mr. LinkedIn Estonia' due to his proficiency in leveraging the platform for business strategies.As the founder of B2BGrowth, a Microsoft partner company, Indrek focuses on helping businesses transform their operations through effective LinkedIn strategies. His experience extends beyond his own success, as he has a track record of assisting other companies in improving their sales and marketing efforts.With a comprehensive background in business consulting and entrepreneurship, Põldvee has established himself as a prominent figure in Estonia's business ecosystem. His professional journey includes roles as a business mentor at Ajujaht, a consultant based in Tallinn, and a co-founder of a customer service-focused venture. His expertise spans multiple domains, including B2B growth strategies, sales optimization, marketing coaching, and cross-cultural business development, particularly in Norwegian business contexts. We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

In this conversation, Ryan Staley interviews Morgan Ingram, a B2B revenue expert, about the integration of content and sales strategies, particularly focusing on LinkedIn video content. Morgan shares insights on creating effective video content, the importance of understanding algorithms, and utilizing AI tools for content optimization. He emphasizes the need for a structured approach to video creation, including hooks, promises, and calls to action, while also discussing the significance of research and leveraging platforms like YouTube for content ideas. Takeaways It's essential to integrate content and sales for better outcomes. Understanding how to show up effectively is crucial for success. A strong video framework includes a hook, promise, plan, and call to action. Videos should ideally be 30 to 60 seconds for maximum engagement. Researching successful content on platforms like YouTube can inform your strategy. AI tools like vidIQ and Perplexity can enhance content creation efforts. Spending time on research is vital for creating impactful content. The art of content creation is as important as the science behind it. Engagement can be increased by asking viewers to comment or DM. Continuous learning and adaptation are key in the evolving landscape of social media. Chapters00:00 Introduction to B2B Revenue Strategies01:09 The Power of Content and Sales Integration02:32 Mastering Video Content on LinkedIn05:57 Framework for Effective Video Creation09:33 Researching and Creating Pillar Content12:17 Utilizing AI Tools for Content Optimization15:52 Exploring New AI Technologies for Research ----- Want to become Superhuman through the use of AI? Join our community of 3,100+ subscribers today. https://www.aiforrevenue.com/superhumanrevenue-newsletter

To build a truly effective go-to-market strategy, you can't be everything to everyone—you have to find your focus. Start with refining your Ideal Customer Profile (ICP) by identifying the key personas, their unique pain points, and the challenges they're trying to solve. Then, align your messaging and tactics to resonate directly with their needs. Choose just two key channels to start—whether it's LinkedIn ads for B2B or industry events for networking—and focus on mastering those. It's not about doing it all—it's about doing it right, strategically and with purpose, to drive real, scalable results. - Heidi Hattendorf To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

"People follow people before they follow brands. In today's crowded market, where competition is fierce and sales cycles are getting longer, the key to standing out is showcasing the unique value of your people. Highlight their expertise, passion, and perspectives through authentic, high-impact content. Thought leadership isn't just about building awareness; it's about earning trust and creating meaningful connections that drive action across the entire funnel. When your audience sees the real people behind your brand, they're more likely to trust your company, explore your offerings, and ultimately choose you over competitors." Pirna Virji, Principal Consultant & Global Program Manager at LinkedIn To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer experience.Tune in to learn how accessible design can drive revenue growth and customer satisfaction. Head here to watch our webinar on measuring the commercial impact of B2B content: https://youtu.be/b2FivN9H09U   

Have you ever scrolled through LinkedIn and wondered if you're truly unlocking its full potential? Whether you're an employee seeking to grow your personal brand, a leader trying to set an example, or a company aiming to attract top talent, LinkedIn offers boundless opportunities when used strategically. The truth is that many companies are missing out on the incredible business development and branding potential of LinkedIn, simply because they're not using it effectively. In this episode, we sit down with Rachel Simon, a LinkedIn expert specializing in helping companies and leaders optimize their LinkedIn presence. Rachel reveals why LinkedIn is a game-changer for B2B lead generation, talent attraction, and brand visibility. When companies empower employees to become brand evangelists and teach leaders to build authentic personal brands, they not only create a culture where people want to work—they drive measurable business growth. Key Takeaways The Foundation for LinkedIn Success: It all starts with consistency—aligned messaging across employee profiles and the company page builds credibility and trust. Leadership Sets the Tone: Company leaders who model effective LinkedIn engagement inspire their teams and increase visibility for their brand. LinkedIn for Talent Attraction: Thought leadership from leaders and employees can showcase company culture and make your business a magnet for top talent. B2B Lead Generation: LinkedIn's power lies in its ability to nurture relationships over time through visibility, relevance, and authenticity. Training Matters: Companies that invest in LinkedIn training for their teams create confident, capable brand ambassadors who drive growth. Repurpose, Don't Reinvent: Your content strategy can leverage existing materials like blogs, presentations, or newsletters—tailored for LinkedIn audiences. CONNECT WITH RACHEL: Rachel Simon is a LinkedIn strategist and CEO of Connect the Dots Digital, where she helps B2B companies leverage LinkedIn to close more business. With experience in personal branding and digital marketing, Rachel specializes in empowering professionals to use LinkedIn to position themselves as thought leaders and industry experts, thereby increasing their visibility and influence online. LinkedIn: https://www.linkedin.com/in/raksimon/ Website: connectthedots.digital  CONNECT WITH LISA Take the "Reimagine You" Quiz:  https://lisamcguire.com/quiz/ Learn which of the four styles will put you on the path to your next steps.  Next Steps to the New You: Manifest Your Next Level Life: https://lisamcguire.com/next-steps-to-the-new-you   Join the  So Much More Newsletter:  https://www.thediyframework.com/so-much-more-subscribe Lisa's writing a book. Join the waitlist: https://lisamcguire.com/book-waitlist LinkedIn: https://www.linkedin.com/in/lisa-mcguire/  Instagram: https://www.instagram.com/iamlisamcguire/  Website: https://lisamcguire.com 

In the conversation, Mark Donnigan and I discuss the challenges and opportunities of marketing campaigns in a rapidly changing business landscape. We emphasize the importance of understanding the intersection of marketing and sales, and how startups can optimize their marketing budget for remarkable results. Later, we discuss category design, active listening, and the evolving nature of sales and marketing strategies. We highlight the significance of simplicity, authenticity, and tailored approaches for breaking into new markets. Finally, Mark emphasizes the importance of a conductor-like figure to coordinate various marketing disciplines.Look at these links to discover more about Mark and his work:Website:       https://growthstage.marketing/Facebook:    https://www.facebook.com/MarkDonniganEntrepreneurYouTube:      https://www.youtube.com/c/MarkDonniganLinkedIn:       https://www.linkedin.com/in/markdonnigan/ABOUT THE GUESTMark has been a virtual CMO and Start Up Marketing and Business Consultant for over 14 years. During his career he has sported such titles as VP of Marketing, VP in Sales, General Manager and Business Development Director, to name a few.Mark seeks out all those that consider themselves as ambitious technical or product-focused founders in the video streaming or technology startup ecosystem and are ready to disrupt.ABOUT THE HOSTMy name is Dave Barr and I am the Founder and Owner of RLB Purchasing Consultancy Limited.I have been working in Procurement for over 25 years and have had the joy of working in a number of global manufacturing and service industries throughout this time.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues, and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT DETAILS@The Real Life BuyerEmail: david@thereallifebuyer.co.ukWebsite: https://linktr.ee/thereallifebuyerFor Purchasing Consultancy services:https://rlbpurchasingconsultancy.co.uk/Email: contact@rlbpurchasingconsultancy.co.ukFind and Follow me @reallifebuyer on Facebook, Instagram, X, Threads and TikTok.Click here for some Guest Courses - https://www.thereallifebuyer.co.uk/guest-courses/Click here for some Guest Publications - https://www.thereallifebuyer.co.uk/guest-publications

This episode is a repost from The B2B Growth Blueprint podcast with Mark Osborne.There is a shift away from traditional management toward self-managed, digitally-enabled companies. We are entering the Post Managerial Era of Capitalism. In this new way of thinking about business and organization, top-down structures are giving way to self-management, where employees make decisions informed by real-time data and customer insights.Mark Osborne from the B2B Growth Blueprint podcast provided a platform to discuss the implications of this shift.Mark highlights the role of empathy, emotional engagement, and agile customer feedback in building responsive, customer-centric businesses, and emphasizes the importance of leveraging digital tools to create interactive environments where customers can actively participate and provide invaluable insights. This approach allows businesses to strengthen product development and build loyalty by making customers feel directly involved.Mark Osborne emphasizes the relevance of these strategies for early-stage companies, emphasizing iterative design and customer engagement, even with limited resources. By integrating these principles, businesses can not only strengthen their product development but also create a loyal customer base that feels directly involved in the process.Resources: Learn What They Didn't Teach You In Business School (The Value Creators Course)Connect with Hunter Hastings on LinkedInConnect with Mark Osborne on LinkedInThe B2B Growth Blueprint Podcast on Apple PodcastThe B2B Growth Blueprint Podcast on YouTubethevaluecreators.comTVC Substack: hunterhastings.substack.com

Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships. It'll give you a checklist for success, to help you decide whether your agency is working, and how to decide between agencies from their pitch. Jodi spoke to Rachel Gilley, CEO at Clarity, a global marketing and communications agency that works with leading tech brands. Chosen by visionary companies worldwide, they enhance reputation, create impact, and drive growth.Clarity is a sponsor of the FINITE community.

Podcast Episode 224 of the Make Each Click Count Podcast features Indrek Põldvee, often hailed as Estonia's LinkedIn guru. As the founder of B2B Growth, a Microsoft partner agency, Indrek has revolutionized how businesses harness LinkedIn to expand their networks and generate leads.In this episode, we uncover Indrek's invaluable insights on LinkedIn optimization, the importance of a strategic presence, and the creation of quality, audience-tailored content. We'll also explore common LinkedIn mistakes, the true power of effective headlines, and how to utilize overlooked features like the "Featured" section and Sales Navigator for maximum impact.Get ready to learn how Indrek and his team achieve remarkable organic growth for their clients through consistent posting and genuine engagement. Whether you're a LinkedIn newbie or a seasoned user, this episode is packed with tips that can transform your approach to professional networking and lead generation. Stay tuned!Learn more:Indrek's LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled.Valentina offers valuable advice for those starting their careers and insights into how startups can effectively grow. She also provides her perspective on the future of fintech, drawing on her extensive experience in the industry.

Evan Hughes and Steph Crugnola joined Corey Kossack of Aspireship on the Startup Skills Podcast to talk about the four essential roles in building a podcast. From Startup Skills Podcast: The second episode of the Startup Skills Podcast, Corey engages with Evan Hughes and Steph Crugnola from Refine Labs to discuss podcasting as a growth strategy for B2B tech companies. They explore the importance of podcasting for brand storytelling and audience engagement, emphasizing the need for a clear strategy and intention behind each episode. The conversation covers essential roles for podcast success, including the architect, host, creative, and distributor, and offers practical advice on developing these skills within a team. They also highlight the significance of content distribution across various platforms and building a strong network in the podcasting space.

Indrek Poldvee (Chief Executive Officer, B2B Growth) on how B2B marketers can leverage the untapped potential of LinkedIn. Indrek explained what LinkedIn's untapped potential is and what pitfalls to avoid. He also highlighted the importance of having a good LinkedIn profile and why an understanding of your target audience, having the right strategy, and the right messaging are paramount. He provided us with some actionable tips.

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys). In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized services. Eisha shares her wealth of knowledge around her latest book, 'Commercialize', which hits the shelves this week. She is also the author of 'Productize' and 'Fearless'. During our discussion, we dive deep into the critical questions facing B2B companies today, including: Why is productizing services crucial for B2B companies today? Eisha explains why service productization is a game-changer for B2B organizations looking to scale efficiently and compete in today's market. Building a go-to-market strategy for productized services Learn the essential steps B2B companies must take to successfully launch and position their productized services for maximum growth and impact. Common challenges and solutions for productizing services We explore the biggest obstacles B2B companies face during the productization process and actionable strategies to overcome them. From shifting internal mindsets to aligning sales and marketing teams, Eisha provides valuable advice for long-term success. Whether you're an executive looking to scale your service offerings or a marketer interested in developing a more structured approach to productized services, this episode is packed with valuable insights. About Eisha Armstrong Eisha Armstrong is a thought leader in productization, commercialization, and business innovation. As Co-Founder of Vecteris, she helps organizations transform their service offerings into scalable products, driving revenue growth and competitive advantage.

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences. Today, we tackle one of Dale's provocative viewpoints: the idea that demand generation is a fraudulent term. Dale explains why he believes demand generation doesn't actually exist and how this term can lead marketing strategies in a misleading and damaging direction.Dale also tackles: - The myth of lead scoring - Why ad retargeting doesn't work - How brands actually win market share Join us for this thought-provoking discussion that challenges conventional wisdom. This longer episode allows Dale to share his insights and ideas in full, offering you a chance to rethink your philosophy of marketing. 

In This Episode: [00:15] Intro to guest Mark Firth, founder of B2B Growth. [01:55] What is B2B? [04:00] LinkedIn and its use. [10:50] What is Apollo.io? [12:20] Is a LinkedIn profile important? [19:30] Sales navigator   Guest Links and References: Website: https://www.markfirthonline.com/ Linkedin profile: https://www.linkedin.com/in/markfirthonline/ Youtube: https://www.youtube.com/channel/UCO0Ke891aZkKZz7YOI0-fpg   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Welcome to the Elite Expert Insider podcast with your host, Jenn Foster! In today's episode, we're excited to learn marketing and sales with Austin Laroche, the CEO of ATT&CK Interactive, a global full-service marketing agency. Austin shares his fascinating journey from a creative writing major to becoming an entrepreneur in the marketing world, including stints at a social media internship with the Chicago Tribune and the creation of his own marketing company. With his company motto, "strength in structure," Austin elaborates on the M2S framework (Marketing to Sell) and its significance in uniting marketing and sales teams to drive B2B growth. Learn More: https://www.atakinteractive.com/

Nach den erfolgreichen Gründungen von codecentric (Wachstum auf 300 MA) und Instana (500 Mio EUR Exit an IBM) startet der Serial Founder Mirko Novakovic bereits mit seinem nächsten Unternehmen, der Observability Platform Dash0.Wie verändert sich der B2B Software Vertrieb durch KI? Ab wann stellt man erfahrene Sales-Leader ein? Nach welchen Kennzahlen steuere ich Vertriebsteams? Um hier tiefer in die Herausforderungen im B2B-Sales einzusteigen, übernimmt heute Syntinels Gründer Florian Dostert die Moderation.Selbst aktuell auf dem Weg zur ersten Million ARR hat er für diese Episode Sales Bakery einige Fragen und Problemstellungen mitgebracht, welche auch für Dich interessant sein sollten.Was du lernst:Wie Mirko über den Launch seiner neuen Firma Dash0 nachdenkt und warum er bewusst lange im "Stealth Mode" geblieben ist.Warum Mirko empfiehlt, so früh wie möglich erfahrene Sales-Leader einzustellen und wie man die richtigen Personen dafür findet.Einblicke in Instanas erfolgreiche "Land and Expand"-Strategie.Mirkos Perspektive zu Veränderungen im B2B Software Sales durch KIWie man als Gründer erkennt, ob das eigene Startup keine Zukunft mehr hat.ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakery Mehr zu Mirko und Florian:Mirko Novakovic: https://www.linkedin.com/in/mirkonovakovic/ Dash0: www.dash0.com Florian Dostert: https://www.linkedin.com/in/florian-dostert/ Syntinels: https://www.syntinels.com/Join our Founder Tactics Newsletter:2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://newsletter.unicornbakery.deMarker:(00:00:00) 500 Millionen Exit & neue Gründung(00:10:43) How to: Hiring von erfahrenen CROs / VP Sales / Head of Sales(00:18:32) Software Sales: SMB vs. Enterprise(00:22:19) How to: Quereinsteiger im Vertrieb(00:28:17) Kommerzialisierung im OpenSource(00:40:45) Learnings als Serial Founder(00:44:46) Einfluss von KI auf Software Sales(00:52:15) Land & Expand(01:13:15) Krisenkommunikation und Krisenmanagement(01:27:34) Mirkos Passion für B2B-Growth(01:32:03) Woran erkenne ich, ob die eigene Idee (noch) Potenzial hat? Hosted on Acast. See acast.com/privacy for more information.

Get Noticed! Send a text.Unlock the Secret to Growing Your B2B Business Without Increasing OverheadStruggling to grow your B2B service business? Raul Hernandez, CEO of Do Good Work, reveals the framework he's used to help clients like Aaron Parkinson triple their growth in under a year - without adding more overhead.Raul shares his holistic 3-part approach to optimising operations, marketing & sales, and product - uncovering hidden opportunities to boost profitability, streamline workflows, and delight customers. Learn how to build "evergreen" systems and habits that sustain long-term growth, even as you scale.Discover the mindset shifts needed for founders to become true leaders, confidently charge premium rates, and partner with clients to drive transformative results. Raul's insights on value-based selling, navigating negotiations, and tapping into the psychology of your ideal clients will elevate your entire sales process.Whether you run a marketing agency, consulting firm, or any other B2B service, this conversation is packed with actionable strategies to take your business to the next level.Recommended by Raul: "Traction" by Gino WickmanTest before you invest - with PickFuRun a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED#1 Release Distribution ServiceTell the World about Your Company with e-releases. $130 Off Newsmaker distribution.Buyers Into Loyal Fans With IncentivesGive away free marketing incentives including free hotel nights. Save 56% Of Your Time With This SystemEntrepreneurs Reclaim Up To 56% Of Their Time Within 28 Days by Following This System. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showIf you could ask 500 entrepreneurs a question about how they got noticed,Would you have one?That's right. You can ask a question and we can give you a summary of the thoughts of all of my guests on that topic, direct quotes, and links to where they gave comment.Check amazing new resource at: https://theunnoticed.horsy.ai/You may even think that it's worth making a contribution to Support the show here.

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we delve into the power of social selling on LinkedIn, featuring insights from LinkedIn growth strategist, Michelle J Raymond. Whether you're a designer just starting out on LinkedIn or a seasoned professional looking to refine your approach, this episode is packed with actionable advice to help you stand out, build authentic relationships, and drive business growth on the platform.We'll explore the mindset shifts needed to overcome the challenges of LinkedIn, the importance of consistency, and how to leverage your unique design skills to create a compelling personal brand. Michelle shares practical tips on how to engage with potential clients without feeling salesy, the art of nurturing relationships that convert, and why showing up authentically is your greatest asset on LinkedIn.Whether you're struggling to gain traction on LinkedIn or looking to elevate your social selling strategy, this episode offers valuable insights to help you make LinkedIn work for you. Tune in to learn how to harness the full potential of LinkedIn and take your design business to new heights.Key Takeaways:Understanding social selling and its impact on your design business.How to cultivate a consistent presence on LinkedIn.Tips for building meaningful relationships that lead to business opportunities.The value of showing up authentically on LinkedIn.Strategies for overcoming mindset barriers and staying persistent.Don't forget to subscribe, leave a review, and share this episode with fellow designers who are looking to succeed on LinkedIn!------Learn more from Michelle here:The LinkedIn Branding Book: https://a.co/d/9vRB5TPMichelle J Raymond on LinkedIn: https://www.linkedin.com/in/michellejraymond/Podcast: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569YouTube Channel: https://www.youtube.com/@MichelleJRaymondBusiness Gold Book: https://a.co/d/bIqXhEUWebsite: https://b2bgrowthco.com/More about Michelle:Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques. With 20+ years' experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: "Business Gold," the first book exclusively dedicated to LinkedIn Company Pages, and "The LinkedIn. Branding Book," and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to's.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

In this insightful episode, we welcome Stephen Cuccio, Vice President of Growth at Movéo, a growth-based agency with 36 years of experience.  Stephen shares Movéo's expertise in B2B marketing, focusing on their comprehensive approach to the total marketing lifecycle. He discusses their strategies for lead generation, customer retention, and sales activation across various industries.  Listeners will gain a deep understanding of how Movéo helps clients complete their entire marketing journey, from prospect marketing to customer engagement and beyond.  

Are you tired of the same old B2B marketing strategies that just aren't cutting it? Join us as we dive into the world of innovative marketing with Chris Walker, a true industry disruptor.Chris Walker, a visionary leader reshaping the B2B landscape, joins us today on the Conquer Local Podcast. As the founder of Refine Labs and Passetto, he's built a reputation for driving innovation and delivering bottom-line results. With a deep understanding of marketing, sales, and technology, Chris is challenging the status quo and offering fresh perspectives on B2B growth. Learn how to build a thriving business, master organic social media, and navigate the shift from growth at all costs to sustainable profitability. From scaling startups to optimizing go-to-market strategies, we cover it all.Tune in for actionable insights to supercharge your marketing efforts!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

In this episode, Tom Hunt and Tom Whatley discuss the secrets to growing a podcast without paid promotion. They share their experiences and strategies for finding a niche, attracting valuable guests, and maintaining consistency.

I'm thrilled to announce that Eric Melchor, Founder of B2B PodPros and host of the Innovators Can Laugh podcast, will be joining me as a guest on my upcoming podcast episode. With an extensive background in B2B podcast advertising and a passion for helping SaaS companies drive high-quality leads, Eric brings a wealth of knowledge and experience to our discussion. In this ehis episode we discussed strategies for influencer marketing, podcast monetization, measuring advertising effectiveness, and building an engaged community of podcasters. Key Actionable Tips: - Leverage podcast guests to share your content with their audiences for additional reach. - Craft targeted ads based on real customer reviews and region/use cases for maximum relevance. - Track specific metrics like landing page views and direct/indirect traffic increases to measure campaign success. - Provide easy-to-use assets for guests and clear guidelines on promoting your brand authentically. - Build a community of podcasters for collaboration, support and introducing brands to new opportunities beyond ads. - Authentically engage your target audience through fun, conversational hosting to develop loyal listeners. - Pair with international guests to reach new markets and leverage multiple profiles/platforms for content distribution. - Continuously promote your podcast and keep content fresh as discovery strategies like YouTube evolve. Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/ Connect with Nemanja on LinkedIn: Check out B2B PodPros: https://www.b2bpodpros.com/ Check out Innovators can laugh podcast: https://open.spotify.com/show/0ZXzeo1RHctc7DhMVzLwsR?utm_source=ICL+Spotify Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. - Website: https://www.funkymarketing.net/funky-marketing-show/ - Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 - Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M - YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to Thought Leadership on LinkedIn 01:44 Defining Thought Leadership 03:48 The Importance of Thought Leadership for B2B Growth 06:54 Leveraging LinkedIn Profiles and Company Pages 12:13 Creating and Sharing Thought Leadership Content 13:55 Engaging with Your Community 17:43 Tracking Metrics and Analytics 19:09 Actionable Tips for LinkedIn Success 20:18 Final Thoughts Check out these episodes on Thought Leadership with Ashley Faus - https://socialmediaforb2bgrowthpodcast.com/episode/redefining-thought-leadership-what-it-truly-takes-with-ashley-faus-atlassian https://socialmediaforb2bgrowthpodcast.com/episode/thought-leader-influencer-expert-who-are-you-on-linkedin-insights-from-ashley-faus-atlassian ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ThoughtLeadership #B2B

As budgets tighten, partnerships emerge as a beacon for innovation and growth.   In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover:  Why partnerships are a key growth lever for B2B organizations  The hidden “planning tax” that derails partnerships – and how to dodge it  The three layers of effective partnerships: production, distribution, and consumption  The rise of the "Chief Partnership Officer" and what it means for your organization  Cutting-edge metrics to prove your partnerships are pulling their weight  Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility.  Whether you're a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What's the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don't miss out on Liz's top insights to take your revenue generation to the next level. 00:00:23 - Revenue Growth 00:02:09 - Apollo's Growth Strategy 00:09:26 - Nail Down Your Messaging and Format 00:12:39 - Importance of Testing Channel Formats 00:15:28 - Creating Successful Short Form Videos 00:18:52 - Competing for the Same Audience 00:20:32 - For Narrow Audiences, Build Targeted Lists 00:22:56 - Integrating Sales for Revenue Success 00:31:43 - Budgeting Tip: Limit Paid Search 00:35:08 - Key Metrics for Campaign Success 00:40:38 - Importance of Demand Creation in Marketing Follow Liz: LinkedIn: https://linkedin.com/in/elizabeth-spektor/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Send us a Text Message.Uncover Estonia's best-kept secrets and the power of a simple "sorry" with Indrek Poldvee. Our latest episode takes you through the cobbled streets of innovation, where Indrek, the entrepreneurial wizard behind B2B Growth, reveals how Estonia's history of resilience has cultivated a culture ripe for invention and self-reliance. Feel the spirit of the Baltic Way and understand why for Estonians, entrepreneurship is more than a career—it's a lifeline.Venture into the world of customer connection with our deep dive into Sorry as a Service, where businesses are turning apologies into art and gratitude into gold. Indrek and I discuss the underestimated impact of acknowledging mistakes and the potency of personalized gestures. Taking it beyond the boardroom, we impart actionable advice on how you can integrate authentic appreciation into your daily life to fortify relationships and leave lasting impressions.We wrap up with the essential ingredients for a robust LinkedIn presence and the cultivation of mental resilience. From the secrets of strategic self-branding to the art of maintaining positivity amidst challenges, this episode is a treasure trove of insights. Join us as we chart the course for personal fulfillment and professional triumph, proving that sometimes, true growth is about more than just the bottom line.Indrek's Linkedin: https://www.linkedin.com/in/indrek-poldvee-sales-marketing-coach/ To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call