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Meet Jane, your host for this podcast and get to know why she started Born to Fly.faith.
Meet Jane, your host for this podcast and get to know why she started Born to Fly.faith.
Meet Jane, a 22-year-old from Virginia. She left NYC and moved back to start dancing again. Her boyfriend from Virginia comes to visit her at work... To watch Die Happy Tonight's films, go to www.vimeo.com/diehappytonight True stories, wild fantasies and life advice told by the bold women who frequent the most liberating gentlemen's club on Earth, Die Happy Tonight in New York City. For more information or to request an invitation to our events, visit www.diehappytonight.com
Contrary to what many people think, writing powerful ad copy does not require that you ooze with creativity - it only requires that you use a proven ad copy template. I’ve experienced a lot of my success with platforms like Facebook Ads and Google Adwords using this principle, and I can tell you that it works. This episode is about that - how to create your own ad copy template that covers the fundamentals you have to include in every effective ad piece. It’s vital to do this because nobody, not even the best copywriters, just sit down and write effectively. They follow a framework. I’m going to show you how to do that on this episode. Ad copy is not about being creative - it’s about following a proven process I want you to forget the myth that creativity is required to write effective copy. It’s more to be consistent and to follow best practice principles that have been proven to drive traffic. Creativity is nice, but not required. This even holds true when it comes to graphics and images. There are principles for selecting and creating them that you can follow and implement even if you are not a graphic designer. On this episode, I focus mainly on the ad copy - highlighting 5 elements you should always include in your ad copy template - and I explain what each of them is and how to use them. If you use this ad copy template, you’ll create more effective ads What’s the amazing ad copy framework I’m talking about? Listen to find out all the details, but I’ll summarize it for you right here… Map the transformation your avatar will experience from using your product/service Identify and know your buyer persona/avatar Pick your copy angle (it usually involves telling a story) Use a consistent format Make sure you choose ONE awareness level to target Previous episodes of this podcast cover some of those points in more detail (see the resource links on this page), but I cover them all in a general sense on this episode. Once you understand what each of the steps is and get your head around how to use them, you’ll discover that you can write effective ad copy repeatedly, with great results. You can’t write a good ad if you don’t know who you’re talking to One of the steps you have to include in your ad copy template is the identification of your buyer persona. You can’t hope to make sales or drive traffic with your ads if your copy is not specifically targeted. You want to write to a particular person with a very clear need. That way you are able to speak directly to them. Go ahead and click to listen and I’ll explain all of it in greater detail. Pick a copy angle for your ad and stick with it Do you know what I mean when I say that you have to pick a copy angle? It’s a standardized approach, based on best-practices that gives you a clear framework to follow. When you select a copy angle, you want to choose the one that fits your buyer persona and industry the best. Here are some sample copy angles… Breakthrough - telling the story of how someone benefitted from your product/service Man on a mission - telling the story of why the product/service was created Meet avatar - you’ve seen these - “Meet Jane, she is…” - and then it goes on to describe the buyer avatar in detail If you don’t choose a copy angle before you start writing, you’ll waste a lot of time and come up with an ad that will not be effective. That’s because copy angles are time-tested. They simply work. Be sure you listen to understand how you can create your own ad copy template. It’s worth your time to do this once, then reuse it over and over to greater success. Outline of This Episode [0:38] If you use this ad copy framework, it will work. :) [2:56] MYTH: Copy is about creativity. - NOT TRUE [5:07] The foundation to good ad copy is mapping the transformation [6:07] The buyer persona is vital. You’ve got to get into their heads [7:52] How to pick your copy angle (it usually involves telling a story) [10:40] Use a consistent format (testimonial, propositions, call to action - for example) [13:38] Make sure you choose ONE awareness level to target [14:35] BONUS: Make sure your images are congruent with everything you’re doing Resources & People Mentioned Google Docs Dan Kennedy Previous episode of this show about SWIPE FILES Episode 35 - the topic was AWARENESS LEVELS Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook Subscribe to Marketing For eCommerce on iTunes
Table of Contents 00:46 … Meet Jane 03:40 … Gender Gap in IT 09:11 … Transitioning to Non-Profit 18:07 … Dealing with Diverse Cultures 21:08 … Communicating Project Status 24:02 … From CARE USA to World Vision 27:02 … Collaboration Tools and Techniques 28:19 … The Not-For-Profit Work Environment 31:34 … Back to Corporate 33:37 […] The post Episode 72 – Practicing Cultural Intelligence as a PM appeared first on PMP Certification Exam Prep & Training - Velociteach.
Jane’s Story of Feeling Worthless and How She Overcame It I would like to share a story, altered a little to protect confidentiality but the concept is based on a true story about Jane feeling worthless. Meet Jane; she’s an amazing, beautiful and talented young lady in her 50’s. In the world’s eyes, she’s the […] The post Feeling Worthless – Janes Story appeared first on Tony Rhoton | Life Mentor | Motivational Coach | Utah Life Coach | Self-Improvement.
Meet Jane and Brian from Bonkers Empire, the best goddamn bar on the playa. These awesome people do some incredible tending. Bonkers Empire holds it down at both ends. YOURMOMisaWH0Re. Paris Hilton is current. Rex believes in cum in some pants. Home sick from school in Third Grade. That's Early Man. What's good? We promise turpentine rags in 2018. Also, we just want a nice, cold Negroni, okay?
On Sunday, May 21, 2017, Storymobile was at Arlington Hills Community Center in St. Paul for their Story Fair. This event put on by the St. Paul Public Libraries, celebrated five St. Paul libraries turning 100 years old in 2017. The Story Fair focuses on telling and collecting stories from people in our community. Meet Jane and Bert Reiman!
Meet Jane from Currier House B&B, Peter Ianniello from Mt Felix Winery, and Carolyn Narvell a member of the July 4 committee Every person in a community has a story to share. Every story is a thread in the fabric of that community. Listening to the community elders gives us a living window on our community's history. Young people can enjoy the stories of an earlier time. We hope you enjoy our Havre de Grace Stories.
Hollister & O'Toole discuss "Jane the Virgin" - the first show in the history of The CW to earn a Golden Globe nomination. As O'Toole puts it: it's as though "Gilmore Girls" and "Ugly Betty" had a love child. Based on the Venezuelan Telenovela "Juana la Virgen" (don't be deterred by the title's English translation). The Golden Globe for Best Performance by an Actress in a Television Series - Comedy or Musical (2015) did go home with shining star Gina Rodriguez, who deserved every ounce of it. And now, go Meet Jane. Who believes in Family. God. And grilled cheese sandwiches. What a delight.