Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

How can you create buzz around your product even if it's not the "sexiest" product to market? My guest, Chris Miller, does an incredible job with this. Lots of actionable takeaways in this one. Video: https://youtu.be/8uAy3WvH3QQ P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Worried about a looming recession? ...or current one, depending on who you ask. Reality is there's good reason to be concerned. However, there's always an answer for those prepared to seize the opportunity. Rob and Melissa help complete newbies start a profitable side hustle and the timing couldn't be better. FYI, this is how I first started selling online over 10 years ago and made over $40k in a year... over 10 years ago! And this still works. Have a listen and implement. Video: https://youtu.be/eYm9Jpv4tRs P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

Just recorded another great eCommerce business owner interview... Tracy Gunn is without a doubt an innovator in her business. She's a creative thinker full of incredible ideas and she defines what it takes to succeed as a small business owner.  There's some great takeaways for you and your eCommerce business in this one. Video: https://youtu.be/9C1YcmJXTms P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

I think you're gonna like this one. Camille Beckstrand is one of 6 sisters that runs the company... Six Sisters' Stuff. In this interview she shares how they grew their brand from 0 to 4,000,000 followers organically (that's right zero ads) ...and then went on to make millions in sales. Tons of outstanding takeaways in this one. Here's the video link: https://youtu.be/bjk5u1NgRVU P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

I'm not a fan of hyperbole (aka “lots of hype” to get attention). So, when I say this is the most important Facebook Ads training you'll ever hear, I mean it. To run effective ads (aka “ads that make you money and you can scale”) you need to: Save Time Save Money Have quick feedback loops (aka “figure out what's working and what's not as fast as possible) This training will show you exactly how to do that by showing you how to read the key stats in your ad campaigns. Listening is good, but watching this will probably be better: https://youtu.be/7KrJuuGeWV4 P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

If you hang around the internet for a few seconds you'll inevitably run into someone promising to have the “secret to success” or “secret to becoming successful.” Turns out there is a “secret”... problem is it's not really sexy and it's hard to hype up because it's almost too simple. Here's the actual secret (based on math and evidence from over 95% of all successful people) Link to the video version of this episode: https://youtu.be/EHpdFwcC1T0 Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

There's lots of numbers to look at when running ads for your eCommerce business. However, only ONE number matters most. Here's the number, how to calculate it and what to do with it: https://youtu.be/2BSQs8OcNuk Link to the video version of this episode: https://youtu.be/2BSQs8OcNuk Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Your passions can make you rich... but not in the way you've been told.  Here's how my passion for Jiu Jitsu helped me in business and how it will help yours. Link to the video version of this episode: https://youtu.be/pU2xExxoZik Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

You've heard this number mentioned a million times... whether you sell on Shopify or use Clickfunnels... it's a useless number, but not all hope is lost. Link to the video version of this episode: https://youtu.be/SKU9m9rfOxw Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

The "Marketing Funnel" is costing you money. Stop losing money and do this instead… I've had a problem with the "Marketing Funnel" concept for a long time. In this episode I finally break my silence and reveal the ugly truth: Link to the video version of this episode: https://youtu.be/Z-xUkbhex1I Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Here's the exact framework we use to help 4 figure per month brands scale into 7 figure per month brands... as efficiently as possible. Link to the video version of this episode: https://youtu.be/_dukVlgmzFs Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

If your Facebook Ads (or any paid ads) are struggling to perform profitably in 2022... watch this video to discover why and what to do about it. We're taking applications right now for 3 spots that have just opened up in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=TbvzE5DLhag Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Want to know what it takes to go from $100k to $1 Million in 12 months... warts and all? We cover it all in this video.  Listen, learn and implement. In this episode, I'm excited to have my friend and former client Ameka Coleman.  Ameka is the Founder of Strands of Faith and she's had an incredible journey. She shares it all in this episode. We're taking applications right now for 1 remaining spot in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=5kgM2XTNip0 Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

What if you could get a seat at the table with the Founder of a $6 Million per year business (with a 42% profit margin)?  In this episode, I'm excited to have my friend Cole Humphus as a guest. Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures in profit before the company was acquired by ShootProof in 2019.  Now Cole is focused on helping other online businesses consistently grow with sustainable & predictable profits so they can have great businesses without sacrificing a great lifestyle.  Note: Towards the end of the podcast, we dive into tactical tips you can apply today to increase revenue, profit and customer lifetime value. Take notes. Learn more about working with Cole to grow your business at www.rapidscalegroup.com Link to the video version of this episode: https://www.youtube.com/watch?v=W3yBxix5h8w Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

Tired of the hype and want to know what it actually takes to grow a multiple 7 figure eCommerce brand? Here's the no BS answer. We're taking applications right now for 2 remaining spots in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=upg3tedGV4U Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Do you know the most important question to answer before running Facebook Ads, or any ads for that matter? Here's a hint: Will Ads Even Work For Your Brand? In this episode, I break down the math behind this question and show you how to definitively answer this question.  This is probably the most important episode I've done about ads. Enjoy. Link to the video version of this episode: https://www.youtube.com/watch?v=mRjDTGdfkbI Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

What Does It Really Take To Build A 7 Figure Per Month Shopify Brand? Listen to this podcast to find out… In this episode, I'm speaking with a dear friend and client, Kati Evans. Kati and her husband have built an incredibly successful brand on Shopify selling candles. In this extremely candid conversation, Kati shares the highs, the lows, the things you must do and the mistakes you must avoid on your journey towards 7 figures and beyond. This is one of my favorite episodes to date so don't miss this one. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Do you know the most important number in your Facebook Marketing? Listen to this podcast to find out… If you're struggling to scale your revenue and Facebook Ads then this episode is for you. Discover what this number is and most important of all, learn what to do about this number once you've calculated it. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Can you still win with Facebook Ads after the iOS 14 updates? Frankly, the answer is… it depends. It depends on whether you're applying the 7 rules I share in this episode. Apply the rules and win. Enjoy and take action. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ On Facebook On Instagram

What should you focus on TODAY for maximum growth in your business? If you don't know then you definitely want to tune into this episode! I share the exact framework we use to evaluate and scale our brands, our client brands and even brands we're looking to acquire. Enjoy and take action. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ On Facebook On Instagram

What percent of your total monthly sales are coming from email? If you don't know then you definitely want to tune into this episode! Discover how email helps you get people to spend, spend more and spend more often. Plus, I'll share the best email platform for eCommerce sellers and talk about the biggest mistakes we see and what you can do to avoid them today. Enjoy and take action. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ On Facebook On Instagram

How do you recharge and rebalance to maximize your potential? In this episode, we’re gonna talk about something we all need to be talking about way more as entrepreneurs… Self care and managing the flip side of our drive and ambition. Burnout happens when we don’t create routines that balance the 5 core areas of our physical and emotional health: Air, Water, Sleep, Movement, and Food. Let’s dive in and talk about how you can build and optimize your own self care routines to make sure you show up as the absolute best version of yourself every day. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram

How much more does it cost to acquire a customer than to keep one? If you said 5-7 times you’d be right… Which begs the question… Why aren’t you doing more to maximize the value and bond with those customers. In my experience, the easiest win in your business is getting the most out of what you’ve already got. Namely, your existing customers. That’s what we’re talking about today. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram

What if you could only pass on 1 piece of advice, what would it be? This episode is a bit different… I won’t be sharing a specific eCommerce strategy or tactic, however, what I share will profoundly impact your business and so much more. If I were asked to pass on 1 piece of advice that would help all of us maximize our potential… this is it. Enjoy and take action. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram

How do you scale your eCommerce brand in 2021? Getting your first sales is exciting, but you quickly learn that what gets you traction in eCommerce isn’t the same thing that’s going to help you scale in eCommerce. So the question is: how do you go fast and scale your brand in 2021? In this episode, I’ll explain a simple framework I created called SCALE that’ll help you determine what exactly is going to help you grow and what you’ll focus on this year. Whether you’re just getting started or you’ve already been selling, this will help you. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram

What Shopify apps are the MOST important apps you need to have in your store? In part 2 of this 2 part episode, I keep sharing the most important apps you’ll need in your store in 2021. Like I mentioned last time, we didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger system that’s required to build and scale your brand. In this episode, we’ll dial in the 3rd and 4th Power Levers of your eCommerce business and I’ll share the essential apps you’ll need. Resources mentioned in the episode: Klaviyo - Start your account here* *Note, some links listed here and mentioned on this episode are affiliate links and we do receive a commission if you sign up using these links.   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram

What Shopify apps are the MOST important apps you need to have in your store? In part 1 of this 2 part episode, I breakdown the most important apps you’ll need in your store in 2021. We didn’t pick these apps because they’re the most popular or because they’re trending. We picked them because they are part of a bigger system that’s required to build and scale your brand. I’ll explain exactly why you need them and how they fit into your store’s conversion and retention system. You do not want to miss this 2 part episode. Resources mentioned in the episode: Klaviyo - Start your account here* Optimonk* *Note, some links listed here and mentioned on this episode are affiliate links and we do receive a commission if you sign up using these links.   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook On Instagram

Focus, focus, focus... It seems the advice you get when asking the question "How do I grow my business?" And for good reason... it's good advice. But exactly how do you focus in an eCommerce business and decide what is the most important thing you should be doing now to grow your brand? That's what I'll cover in this episode. I share the framework we use internally and with our students to identify the "one domino" you need to focus on knocking down. You'll walk away for this episode with massive clarity on what exactly you need to do next in your business. Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

It’s natural to think a focus on getting great results will naturally lead to the ultimate success we’re striving towards.   It turns out, that can actually hold us back and sometimes even be detrimental to our success.   In this episode, I discuss a simple lesson I learned that has had a dramatic impact on how I progress towards the big targets I set in my life.   Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

This might seem backwards, yet, many times making more in your business actually comes down to doing less.   In this episode, I’ll talk about how we use quizzes to make more while actually giving our customers less choices! What?!    Listen, take notes and apply this today in your eCommerce business!   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

Considering building a community like a Facebook Group for your brand?   There are a handful of important decisions to make when building a new community…   However, none are more important than this:   Initial Conditions.   Nothing will influence how effective your group is and will be more than Initial Conditions.   In this episode I explain what Initial Conditions are and how to make sure you get them right.  Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

Are you hunting or farming in your eCommerce business?   Most sellers are hunting…   They go out and eat what they catch - day in & day out.   Successful sellers are farming.   The prospects they connect with today might buy today, however, they will most likely not buy today.   That’s good news for you.   Why?   Because the “hunters” stop paying attention to the overwhelming majority of people that won’t buy today, but will buy tomorrow, or the day after.   This episode is all about building your pipeline and how to make sure you have a constant stream of customers coming into your business.   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

Email marketing is a classic "Important, But Not Urgent" item in our businesses... ESPECIALLY eCommerce businesses. However, email is hands down the best asset in your business that you're probably not utilizing enough or to it's maximum potential. In today's episode I'll breakdown one of the most important email campaigns every single brand must get right: Promotional Emails. By the end, you'll be crystal clear on where to start and what to do next. Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

It’s Q4, sales are skyrocketing, and NOW is the time to connect with customers. As an eCommerce seller, you’re in the middle of the fight - outbidding your competition and getting products out to customers. But the big payoff comes in Q1. Prepare for that by nurturing those customer relations now. Don’t miss the window of opportunity. Listen to this episode - find out the importance of timing, how to build relationships with your customers, and how to maximize profit. Follow these crucial steps in connecting with customers Building bonds with your customers is key to the growth of your eCommerce business. The more you build those relationships, the more profitable they become. Follow these steps to connect with your customers: Systematize and automate followup Create more content  Build community These take time to set up so it’s important to block out time in your calendar. Do it TODAY. It will be worth the investment. You’ll start to develop relationships with your customers and connect with them. Listen now to hear more details of how you can do this. How to monetize those relationships The key to maximizing profitability is to act now. Remember, you have something people need and they’re willing to pay for it. Make the value of your product so high that it dwarfs the price. Understanding this concept was a game-changer for me and my business. Get to know your prospects and the reason they want your product. Then, position your product in a way that guarantees a sale. It’s not about manipulation, but rather, giving your customers what they want. What’s the CORE of your backend profitability? Some of the most successful brands have made it big through frontend acquisitions alone. But the backend is where the profit is. There are no advertising costs, no acquisition costs. The key to backend profitability is cross-selling. But remember, this has to be done in a timely manner. Don’t miss out. Follow up with your customers and make them an offer they can’t resist. Listen to this episode where I share what I’ve done in my business. It has had great results. Find out detailed steps on how you can optimize your backend profitability. Put money in your pocket by taking action TODAY!  Form a virtuous cycle that results in exponential growth Once you acquire the customer, make sales, and start maximizing profitability, you form what I call a virtuous cycle. This cycle leverages the four pillars - getting more leads, increasing conversion rates, increasing AOV, and maximizing lifetime value. As you make more money, it allows you to pour into getting more acquisitions. That leads to acquiring more customers and making more profit. Experience the big payoff firsthand by following the steps I outline in this episode. Outline of This Episode [0:33] What is the big payoff? [3:02] Maximize customer relations and profitability [6:57] Utilize these three things to strengthen those relationships  [10:14] How to monetize those relationships you’ve built [11:58] What is the CORE of your backend profitability? [15:27] How to see exponential growth in your eCommerce business Resources & People Mentioned “Do Things that Don’t Scale” - by Paul Graham Dan Kennedy Jay Abraham Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

The psychology of success begins with this question: Who do I have to become to have what they have? We each know someone successful in business or accomplished in a particular skill. It’s easy to think you could never achieve what they have. But consider this: instead of responding in jealousy or defeat, focus on what you could do to attain that level of success.  This perspective was a game-changer in my life and business. I had to focus on what it would take to get to that place of success. Listen to this episode where I talk about the need for a growth mindset. It will change your life and business. How to use the psychology of success to tap into your superpower A growth mindset is what’s needed to attain success. Some of the most wealthy people have the mindset that change is attainable. You can have the same mindset. Be certain that you can develop the skills you need to get to where you want to be. Find out how environment is key in making you rise to a level of greatness. You can’t simply rely on willpower alone. Tap into your superpower - adaptability. We as humans are the most adaptive creatures on the planet. Listen to this episode to learn how this superpower helps you rise to greatness and achieve things you never thought possible. Take deliberate steps - create an environment that forces greatness There are tactical things you can do to create an environment that forces greatness. I have to remind myself of these regularly. The first step is what I call elimination - getting rid of distractions. Think about it this way: The average CEO reads one book a week. I read two per week. Maybe you think you don’t have time to read. But if I asked how much time you spend on social media, your phone or TV, you’d see where your time is going. Instead of relying on willpower to turn off the TV, simply eliminate it.  This strategy of elimination goes hand in hand with making a huge investment. Learn how to invest in yourself. I’ve done it and have seen great results. Find out how big investments force you to become a better person.  Wake up your competitive spirit Another deliberate step you can take is to get competitive. Think of people you see as role models in your life - in business or other areas. We all need examples and it’s always good to learn from others. But go beyond that. Observe what they do and learn how to do it better. See them as your competitors. As you continue to improve on what they’re doing, you’ll get ahead of the game. Wake up that competitive spirit and it will become a huge asset in your business. Find the secret of ritual and routine  Another asset may be something that goes against your grain. No one likes to be told what to do, but the truth is that structure breeds freedom. If your goal is to succeed in life, the only way to get there is through a routine. It may sound uncanny - but the more structure you have, the more free you become. Listen to this episode to hear some of the rituals I’ve built. These not only give me more freedom in the day-to-day, but they also help me function in peak performance. Find out why these rituals and routines are more essential than mere willpower.  Outline of This Episode [0:41] The game-changer for me in life and business [7:30] Tap into your superpower [9:57] Create a forcing function for success [11:51] Be willing to make a HUGE investment to become the best [14:07] Wake up your competitive spirit [15:11] Create peak performance through ritual and routine Resources & People Mentioned Willpower Doesn’t Work - by Benjamin Hardy Mindset - Carol Dweck Warren Buffet Relentless- by Tim Grover Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

What’s the best way to use your product marketing to connect with your audience? It’s all about painting a mental picture. Learn how to communicate your unique selling proposition most effectively. The key is using simplicity and familiarity. When introducing your product don’t overcomplicate it. Listen to this episode to hear the best strategy to get people’s attention and how to get them to spread the word about your product. How schema plays an important role in product marketing Schema is information in your mind that’s familiar. Think about if I were to ask you what a pummelo is. If you didn’t know the answer, I could describe it in great detail - the color, the texture, the taste. But it would be most helpful if I said it’s like a super-sized grapefruit. I tapped into your schema of grapefruit to help you understand what a pummelo is. You can do the same when describing your product to tap into what the buyer is already familiar with. What is an IKOLA and how can you use it to your advantage? Steve Jobs talked about using what he called “IKOLAs.” It’s an acronym for “it’s kind of like a…”  One of my favorite branding examples is Scrubbing Bubbles. In their branding, they use an IKOLA. They don’t talk about the chemical composition of the product. They help you visualize it by giving personality to these bubbles. It’s kind of like having small scrubbers doing a thorough cleaning job in your bathroom. It’s easy to understand and remember the product. Find out how to use IKOLAs in marketing your product and see the difference it makes. Make it simple. Don’t speak techno-babble “The quicker picker-upper”  “Just do it”  “Melts in your mouth - not in your hands”   These well-known product descriptions create images and emotions that we’re familiar with. They’re perfect examples of simple communication that creates desire in a customer. Speaking simply doesn’t mean dumbing down ideas. It’s a way to connect people with your product. In behavioral psychology, studies have shown that when people are confronted with a complex idea, it triggers an alert in their brains. This leaves room for doubt and confusion, hindering the decision-making process. You want your customers to say yes - not maybe. Don't give them a reason to look elsewhere. How to make your USP stick When you keep your marketing ideas simple, it helps you do two things - tear down barriers and tap into something your customers already know. It’s easy to understand, it makes them stop, and it gets their attention. Once you have their attention, trigger emotions that cause them to take action. Find out in this episode the best methods on how to tap into people’s schema. It will make your product memorable and easy to share. Outline of This Episode [1:57] Find help in your marketing by using this simple illustration [3:17] How you can best communicate your USP [5:03] Make it simple. Don’t speak techno-babble [8:15] How to tap into people’s schema Resources & People Mentioned Made to Stick - by Chip Heath & Dan Heath Steve Jobs Russell Brunson Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/  On Facebook

We all have superpowers - the problem is that most of us don’t recognize them as such. We need others to point them out to us. This episode is about that - and it’s sparked by a conversation I was having with a friend just this week. He’s feeling down, like it’s hard for him to get himself into the game and I totally understand the feeling. I want you to hear what I shared with him because I think it’s powerful. If you can do this one thing you’ll equip yourself with the tools you need to pull yourself out of that slump every time it happens. Give yourself permission to feel down. On the other side of pain is tremendous power Before we get too far into this, I want you to understand something - nobody can be motivated and “up” all the time. Life simply isn’t that way. In spite of the impression we get from Instagram, nobody’s life is perfect and happy all the time. And here’s the good news - it’s OK to feel down. We need to learn how to let the pressure off of ourselves and quit expecting that we should be full of motivation and energy all the time and give ourselves permission to be down when the time comes. When we can do that - and work through the painful down time - we’ll find tremendous reserves of power available on the other side. Start with the 5 core elements you need as a human being One last thing before I tell you what I told my friend. As human beings we all need 5 core elements to be well adjusted and healthy. Too often we jump to radical things like therapy or fasting or a crazy eating plan when all we really need to do is focus on these 5 basics consistently. What are they? Water, sleep, movement, diet, and air. I spend a small portion of this episode explaining what I mean by each of those and why they are so important. If you take nothing else away from this podcast but can get yourself going in the right direction with these 5 things, you’ll be doing well. Do you know what a swipe file is? The concept of a swipe file comes from the famous copywriters who have made their money by fashioning headlines, marketing campaigns, and advertisements. They would pay attention to the other marketing and branding going on around them and keep examples of things that inspired them or that they thought were particularly brilliant. When they were ready to create their next piece of work, they would not start from scratch. They’d go to that swipe file and begin pursuing the ideas that had made them want to do great work themselves. Without fail, they’d find some ideas to put together that would serve as fuel for their current project. Keep that concept in mind as I reveal what I told my friend. He needs to create what I call a “superpower swipe file.” What the heck is a superpower swipe file? Along the lines of a traditional swipe file that any entrepreneur, writer, or business owner might create, you can and should create your own personal swipe file. It’s not for capturing great business ideas - it’s for capturing the great things that are said about you, your services, and your products. When people praise us, we need to do more than just say “thank you.” We need to pay attention. And if we are able to pay attention over time - by keeping the notes, emails., etc. - we’ll be able to encourage ourselves with the truth of what others have seen in us, on the spot, when we need it. My friends - please start your superpower swipe file today.  Outline of This Episode [0:37] The reason I’m sharing this topic with you [1:23] The feeling of being stuck, being out of the game, without motivation [2:01] Give yourself permission to feel down [3:32] Nature is a tremendous resource for resetting your mood [4:55] 5 core elements everyone needs [8:08] Create a superpower swipe file [12:52] And about a business swipe file...   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/  10 day free test drive of the community: https://www.ecomunderground.com/testdrive  On Facebook Subscribe to Marketing For eCommerce

Words have power. But there’s one word considered to be magical because it’s the most powerful. It affects things like the kinds of people you’re drawn to, what foods you like, and even what you do for a living. What is this magic word? It’s your name. There’s been a lot of research done about the power of names and the words we use. Listen to this episode to hear how you can use names in your eCommerce business. It can be a game-changer! Find out how words can be used as a strategy statement A name helps define the purpose of something or someone. It has so much power and can be used as a strategy statement. Take Thomas Edison, for example. He had a team who ran numerous experiments. He named them “muckers.” That may sound like a random name, but he used it purposefully. When doing the experiments, the muckers didn’t have to ask what the next step was. Their given name helped eliminate the question of what they were responsible for. It defined them and their purpose. Learn how you can use names to benefit your business. Why you should call your customers “clients”  What’s the difference between customers and clients? Customers are transactional relationships. They give you money, you give them a product. Clients, on the other hand, see you as a trusted adviser. You develop relationships with clients and you sell products to customers. I call all of my customers clients. Whether they’ve bought any product or not, internally in the company, everyone is a client. Try it. Start calling all of your customers clients. Listen to find out how making this simple change in words can make a BIG difference in your mindset and ultimately in your business. How you can add intrinsic value by naming products As you think about the power in a name, correlate that to your products. A practical tip you can start using TODAY is to name everything. It’s a rule I live by. This especially works well with bundles. For example, if you put three products together, don’t just call it a three-pack. Give it a name like “the fresh start pack” or something that catches the buyer’s attention. Create an irresistible offer and add value to it by giving it a name. Listen to this episode to hear about a company that did this well. Learn to use words to gain a competitive advantage Since we know names are the most important words, it’s vital to remember other people’s names. I make a point to do this any time I meet someone. I know the power of that and how it makes them feel. It makes them feel like their voice is heard. I’m always amazed by the connections I make with people by doing this.  Names - remember them and use them to market your products. Very few sellers use this simple practice and it can help you gain the competitive advantage you need. Outline of This Episode [0:43] What is the power in a name? [3:23] Do you want customers or clients? [5:17] Why it’s important to name your products  [8:46] How to gain a great competitive advantage Resources & People Mentioned Thomas Edison Thomas Edison’s Muckers Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

How can music relate to the fundamentals in business? If I tapped out the beat of a song, what is the likelihood of you guessing what it is? A study was done about this and it was expected that 50 percent of people would be able to recognize a song, but only 2.5 percent were able to identify it. When I tap out a song, I already know the melody in my head. But to you, it just sounds like random tapping. When I tap out a song, I already know the melody in my head. But to you, it just sounds like random tapping.  It’s the same in the world of business. When you launch your product for the first time, you need to get your audience’s attention. You know all the time that went into choosing that product but others don’t. You know the melody of your “song,” while others just hear noise. Listen to this episode to find out how to make your music known by differentiating your product.  What are the five fundamentals in business? If you’ve been listening to me over the years, you have heard me talk about these five fundamentals. But it’s important to realize that having a passion for learning about them isn’t enough. You must have a passion for executing these in your business: Unique selling proposition Irresistible offer Unique value proposition Unique experience proposition Unique safety proposition Listen now to find out the best way to implement these into your business TODAY. Learn how to connect your audience with your brand and be ready for great results. How to define your unique selling proposition (USP) Going back to the music analogy, the melody line is your USP. It’s the thing that differentiates you from the rest of the competition. One of the best descriptions of how USP can be summed up is a phrase that answers the question, “Why should I, the prospect, do business with you given all the other choices available in the marketplace?” Learn from other brands and see what they’re doing. Find out in this episode some of the best methods on how to define your USP.  Learn how to use your unique value proposition and irresistible offers to draw customers in Your unique value proposition (UVP) points out why your product has value. It’s your job to make the value of your product so high that it dwarfs the price. Focus on what value you can bring to the customer. Think of creative ways of how you can put products together so that the sum of them becomes more valuable than each individual part. Listen to this episode to hear more about the importance of UVP and creating irresistible offers. Learn how you can use these to keep your customers coming back for more. Find out how to create raving fans So many sellers focus solely on acquisitions - which of course are vital to driving growth. But to ensure success, you MUST become passionate about the post-purchase experience. This is where the unique experience proposition comes in. When customers have a positive experience with you, they’ll become raving fans and your strongest advocates. Along with building these relationships, you must also ensure buyers that there’s no risk in the transaction. Find out how you can make them feel safe and ready for the purchase. In your business, it doesn’t matter what stage you’re in. Always start here with the fundamentals. Differentiate and grow your brand by implementing these TODAY! Outline of This Episode [2:15] What does music have to do with your business? [6:48] Define your unique selling proposition to stand out from the competition [10:00] How your unique value proposition draws customers in [12:04] Create raving fans with your unique experience proposition [13:27] Build confidence in your buyers with your unique safety proposition Resources & People Mentioned Russell Brunson Dan Kennedy Ready, Fire, Aim - by Michael Masterson Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

How can you take massive action in your business to get the results you want? Listen to this episode to hear what you can learn from the great artists and composers of the past. Take Picasso, for example. He created over 12,000 paintings and drawings, but only a handful was considered his greatest work. What is the takeaway from his life? Take purposeful action TODAY to make a radical difference. It gets the ball rolling and your business will excel above the rest. Learn how to propel your business forward - choose QUANTITY over quality What separates the great people of the past is not only the quality in everything they did but the QUANTITY. Take my advice from their experience - stop worrying about quality every time. Focus on cranking out content, content, content. Just like the mass production that came from each of the Greats, you have to do the same. Stop focusing on perfectionism. Listen to find out how I put this into practice and how you can crush it in the eCommerce world.  What to do when you’re having difficulty figuring out what products to launch Don’t just rely on genius, ability or talent. Be ready for a lot of hard work. Remember the great artists and composers who created hundreds of thousands of pieces. It’s going to take effort on your part to poll audiences, gather a lot of samples, and TEST, TEST, TEST. Do things that don’t scale. Find out how to surround yourself with the right people and listen to the appropriate influences to get you moving in the right direction. How to overcome the element of randomness and find the one thing that skyrockets your business In your eCommerce business, you don’t know what’s going to work best. The only way to overcome this huge element of randomness is by taking massive action. Learn from a man who has written about building an antifragile business and how you can do that yourself. Listen to find out about one of the biggest tech failures in history, and how the element of randomness affected some of the most prominent men in business. Learn how to take purposeful massive action to ensure success How can you be intentional about building your business? Taking massive action that includes quality is KEY. There are important things to remember like understanding differentiation points in the market. Listen to find out what else you can do to ensure success.  I have to remind myself to learn lessons from the great people of the past and how important it is to take massive action. I don’t know what’s going to be successful, but I do know at least one thing will work because I’ll keep at it until it does. When you combine quality with quantity - you’re sure to get amazing results. Outline of This Episode [0:30] What important advice would Picasso give you for your business? [4:27] Why you MUST focus not only on quality but QUANTITY [6:56] How to overcome the element of randomness and find the one thing that skyrockets your business [10:33] Learn how to take purposeful action to ensure success Resources & People Mentioned Charlie Munger & “learning from the eminent dead” Warren Buffet Berkshire Hathaway London Philharmonic Nassim Nicolas Taleb Segway Steve Jobs Jeff Bezos Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

If your online store is getting traffic, but you’re having difficulties finding the best conversion methods, you’re not alone. In today’s technology-driven world, setting up an online store is easy. There are so many options to choose from like Shopify, BigCommerce, and Click Funnels. Most sellers know what to do when it comes to sourcing their products and driving traffic. But finding the best way to convert traffic is difficult. Let me share one of the most powerful things I use. Listen to this episode to hear details of what will become the best conversion asset in your eCommerce business. What do golf shirts have to do with converting traffic? As most of you know, I love golf. But one thing that has frustrated me is finding the right golf shirt. As inconsequential as this may sound, it’s important to have the right shirt so you don’t feel constricted when you make your swing. A man I had never met before knew my exact pain point AND he had the solution. He articulated his frustration with tight golf shirts and told me the best option for flexibility and comfort. Right after that game, I went straight to the store and bought several of those shirts based on his testimony.  Find out why this story is a vital lesson for your business. Listen to this episode to find out how to apply its principles to your eCommerce business and get traffic to convert. What is user-generated content and why is it so important? User-generated content (UGC) is simply content that’s generated from your customers. After they’ve made a purchase and had a positive experience, they share their experience. It’s social proof and it’s so powerful. If you get the right content, it can be worth a lot of money. Listen now to hear what the right content includes and what it can do for your business today.  Find out how you can use post-purchase emails as one of your best conversion methods One of the most powerful forms of UGC is video content. But how do you get it? The answer is in post-purchase emails. This is one of the most vital things you can do in your eCommerce business. If you’re not utilizing post-purchase emails, start TODAY and use it to get video content from your customers. Get a system in place and incentivize buyers. The more positive their experience with you, the more likely they’ll want to talk about it. Listen as I share several ideas on how to incentivize your buyers. How to use UGC at different stages of your funnel Take the necessary time and effort to test what works best for your business. The UGC you get will become the most powerful conversion asset in your eCommerce business. Use it in different stages of your funnel. It can be at the top of your funnel as an ad to get the audience’s attention. Use it for prospects who have abandoned cart.  Make this a priority in your business. UGC is the best way to convert traffic. Find out what separates the amateurs from the professionals. Listen now to find out detailed steps of using UGC and how you can succeed by implementing them today.  Outline of This Episode [0:41] Listen to an important golf story to learn how to convert traffic [4:13] What is user-generated content and why is it so important? [6:46] Find out the most effective way to utilize post-purchase emails [9:17] When is the best time to use UGC? Resources & People Mentioned Shopify Click funnels BigCommerce Magento Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

In this episode, I share some unconventional strategies to grow your business. I’ve personally used these and can tell you they work. One of the most powerful pieces of advice I’ve ever gotten was from Paul Graham. He talked about startup companies and how they either take off or they don’t. Those that take off need a nudge from the founders. He emphasized the importance of aggressively marketing their products at the beginning. But Graham’s primary point is to do things that don’t scale. Find out about this counterintuitive principle and how it gives you incredible benefits in your eCommerce business. Find out what I did to jumpstart my first online business When I wanted to start my business, I needed to find a niche. Because of my interests, I chose to focus on outdoor products - things like camping and hiking gear. But my next step was deciding on product selection. What was the best way to find out what customers wanted? Without knowing the advice from Paul Graham on how to grow a business, I started doing things that didn’t scale. One of the most helpful things I did was spend hours at REI talking to customers. No software program could compare to the valuable insights I gained by doing this. Listen to this episode to learn why these conversations were crucial to growing my business.  Learn how to gain momentum in your business and get ahead of the competition  When you’re doing things that don’t scale, it helps to do customer research. Go to stores that sell the same type of items you’re selling. This simple practice puts you ahead of your competition. While they’re looking for programs or software to find things out about their customers, you’ll be talking to them. Don’t just imagine your buyer persona. Find out your prospects’ likes and dislikes. Make a ridiculous offer. I’m doing that right now. Go to bestQ4ever.com and see what I get so excited about. Listen now to find out how you can create enthusiasm in your business and keep it from becoming stagnate. Use these strategies to grow your business  There are so many ideas you can implement to start growing your business today. Learn how to connect with your customers on a personal level. Here are a few ways you can do this: Offer a personalized onboarding experience Follow up with customers who abandoned cart  Collect user-generated content (UGC) The bestQ4ever offer I talk about in this episode is a great example of a personalized onboarding experience. I personally welcome those who join our premium community for sellers. Although this doesn’t scale, I love to do it because it adds a very personal touch and creates a connection. Find out more strategies you can use to not only connect with your customers but to build your business at the same time. Don’t just automate - make it personal In today’s business world, we try to automate and systematize everything. Instead of always trying to think about the big picture, sometimes to have a greater impact, we have to go small. How can you “go small” in your eCommerce business? You do things that don’t scale. This is a simple yet difficult thing because it makes you step out of your comfort zone. Pick up the phone and call that customer who abandoned cart. It may make you feel uncomfortable, but the benefits will pay off. Create enthusiasm by adding the personal touch that’s missing in your business. If you’re hitting a plateau and want to get to the next level, listen to this episode now to hear the details I give to make this happen TODAY.  Outline of This Episode [1:26] Why focus on things that DON’T scale your eCommerce business? [3:47] Find out what I did to jumpstart my first online business  [6:58] Use these unorthodox methods to gain amazing insight your competitors overlook [9:56] Get ideas on how to boost enthusiasm in your business [13:34] Don’t just automate - make it personal Resources & People Mentioned Paul Graham “Do Things that Don’t Scale” - by Paul Graham Y Combinator Stripe bestQ4ever.com Gary Vaynerchuk Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

Learn the effective email marketing strategy I’ve been using in my business. As you continually grow your list, that’s what’s going to be the most profitable thing in your eCommerce business. Focus your attention on emails. You can run ads and promotions, but the consistency is going to come from your email lists. Listen to this episode where I explain in detail how to get the most out of your current list and how to monetize it. Use my proven framework to get the best results in eCommerce sales I use this framework in my email marketing and it has been very effective. There can be some variations, but the basic framework looks like this: Day One - send one email to announce the promotion  Day Two - send one email to advertise the bonus  Day Three - send two emails to remind them of the bonus and inject the urgency to act Day Four - send two emails to remind them again of the pending expiration of the deal  When using any promotions, you’ll always have three distinct groups of people in these stages: those who take advantage of the sale right away, those who procrastinate, and the middle stage of people who need to be nudged toward a purchase. This third group is who you MUST focus on. In this episode, learn how to convince them that your offer is the perfect one.  The first step - find out why it’s vital to know your buyer persona  You need to keep the buyer’s psychology in mind because they have a lot of people offering them deals. How do you make your offer stand out from the rest? The key is first understanding your buyer persona. Don’t simply find out their demographic data. Learn about them. In this episode, I’ll tell you how to make your conversations with your prospects more genuine. Learn how to make an offer they can’t refuse. What does quid pro quo have to do with maintaining the integrity of your brand? Always remember something for something - quid pro quo. Whenever you have a sale, there has to be a reason for it. Think about the mattress sales on Labor Day. There’s no correlation between the two, but it’s a reason for the sale. That’s how you maintain the integrity of the brand - attach the sale to something. When sending out your email promotions, do this, otherwise, it sounds like you’re just giving discounts for no reason.  Take action now - don’t miss out on the profit center waiting for you Don’t overthink your emails. Get your four-day promotion out as soon as possible. Remember, it doesn’t have to be perfect. The more offers you get out, the better you’ll become at putting them together. And the earlier you start these email promotions, the better. Some sellers have huge lists but have never promoted anything. That’s just a profit center waiting.  Remember, it’s important to know what differentiates your brand from the rest. No matter what you’re doing, always remember this question: Why should the consumer do business with you, given all the other choices in the marketplace? The bottom line is if you can’t answer that question, you’re losing in the market. Use my framework and start running those promotions. You’ll be excited to see how fast sales increase.  Outline of This Episode [0:33] Got your prospects’ attention? Learn how to monetize that [4:34] Using email promotions - find out a proven framework to get the best results [7:22] Why it’s vital to first know your buyer persona [9:30] How to maintain the integrity of your brand [11:58] Don’t miss out on the profit center waiting for you to take action Resources & People Mentioned Russell Brunson https://www.ecomunderground.com/klaviyo (affiliate link) Paul Graham Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

A specific lead nurturing strategy results in a bigger audience, which equates to more revenue. Nurturing your audience never stops. You have to build automation and processes to succeed in the eCommerce world. But don’t make the mistake of coming up with a complex system. When a complex system breaks, it’s difficult to figure out how to fix it. Some of the best systems are very simple. Listen to this episode to find out the strategies I’ve used to grow my audience and my business. Find out the best equation that results in higher revenue When you’re nurturing an audience, you’re trying to build goodwill and community. There’s a specific equation I like to use to explain how this works best: audience X goodwill X number of offers = revenue The size of an audience is the community you’ve built. The goodwill is the bond you’ve made with that audience. We all buy from people who we know, like, and trust. How much do they know, like, and trust you? With making offers, you don’t want too little or too much. The result is the amount of revenue you make from those three factors combined. Use this equation to help you remember the importance of building your audience and goodwill. You won’t be disappointed when you watch your revenue increase.  Why Q4 is the time to capitalize and build your audience Right now is the time to build up your audience and goodwill. It’s easier in the fourth quarter because the price of getting that audience is going up. You don’t want to have to pay premium prices to reach them. That’s why it’s vital to focus on the relationships you already have. People are already in the shopping mode so start now. Listen to this episode to help you define your unique selling proposition that will not only build your audience but boost your sales.  Define your lead nurturing strategy to build community I recently heard a speaker who did a good job building community. His methods are a good strategy for you to follow and implement. He told stories and used humor. He also “baked in” his propositions. This is KEY. Don’t forget to first define your five propositions: Unique selling proposition Unique value proposition Unique experience proposition Unique safety proposition Unique irresistible offer You MUST define these and use them every chance you get. In this episode, I tell you detailed steps on how to do this. Don’t miss out on this great opportunity. How to get the most out of what you already have Start with what you already have. If you only have ten emails - treat them like gold. When you have a small customer list, it’s easy to call each one or write them a personal note. This is the momentum you need to propel your business forward. Let me show you how to get the most traction when you start to build your audience. In this episode, I give step-by-step strategies on how you can make the most out of what you already have. Outline of This Episode [1:28] Don’t miss out on opportunities to grow your eCommerce business [4:47] Find out why this fourth quarter is the prime time to build your audience [7:44] What’s the best strategy to build community? [11:32] How to get the most out of what you already have [14:22] Why reaching your problem-aware audience is key Resources & People Mentioned Episode 78 - Unlock The Secret To Success With Customer Follow Up Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

The number one thing sellers overlook is the importance of customer followup. It’s so vital to have a process in place to nurture these relationships. We spend so much time trying to get our customers. But once that happens, very few sellers follow up. Just as we need to take time to build our friendships, it’s the same in business. Strengthen those relationships with your customers. Listen to this episode to find out how you can do this and how it becomes the lifeblood of your business.  Remember the five states of awareness To nurture your customer relationships, you have to know the different touchpoints and states of awareness. The five states of awareness are detailed in the book Breakthrough Advertising. They include: Unaware - people who don’t know they have a problem Problem aware - people who know they have a problem but don’t know a solution exists Solution aware - people who know they have a problem and that a solution exists but don’t know which product is the solution Product aware - people who know about the product but don’t know your product is the best one Most aware - once people know your product is the best they are most aware Our goal as sellers is to get everyone to the “most aware” stage. But not many get there because very few end up making a purchase. Listen now to get great ideas and find out how to make this happen in your eCommerce business. How to capture your audience and keep them engaged  The first step of nurturing an audience is to get their attention. To get them in your sphere of influence, they need to know you have something valuable to say. A great initial touchpoint makes the potential buyer like your ideas and propositions. You need to put your best foot forward to get their attention. Once they’re in your sphere of influence, you can deliver content and nurture that relationship. Listen to this episode to hear detailed ideas on how to get your audience’s attention, and find out why consistency is key in nurturing that relationship. Why it’s important to encourage buyers to join a Facebook group The old saying is true, “birds of a feather flock together.” For example, cyclists hang out with other cyclists. When there’s a common interest, it draws people together. For this reason, you need to encourage buyers to join a group so excitement and momentum build, resulting in more sales. Facebook groups have grown for this reason. I like taking prospects and buyers and putting them into a Facebook group. Do this today and see how it impacts your sales. How to use consistent customer followup to boost your sales Post-purchase is a crucial time to use customer followup to your advantage. How are you going to keep those customers engaged? Remember, your best prospect is your existing customer so you have to make sure you take good care of them. It’s the same as building any other relationship. The nurturing process never stops. Don’t be like most sellers who make this mistake - once they get the prospect’s attention, they never nurture the relationship. Get creative and do something new to make your customers feel special. One of the most powerful marketing tools is simply by word of mouth. It’s vital to treat your customers well because they could become your biggest advocates. Treat them right and they become your brand ambassadors. That’s when your business can become profitable.  Outline of This Episode [1:28] Find out the number one thing sellers overlook [4:13] How to draw your audience in and get their attention [5:27] Consistency is the key to content marketing [7:54] Encourage customers to join like-minded groups [9:47] Show special consideration to customers Resources & People Mentioned Breakthrough Advertising by Eugene Schwartz https://www.ecomunderground.com/klaviyo (affiliate link) Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

In this episode, I share some of the most effective email marketing strategies that will prove to be the game changers in your eCommerce business. There’s no need for a fancy system. All it takes is getting back to fundamentals. In eCommerce, it’s vital to focus on the basics of email marketing. So many business owners fail to put a system in place and lose potential customers. You MUST have templates in place and your emails must follow a certain sequence. Listen to find out what I do to ensure the most conversions. Are you doing your shoppers a favor or a disservice when it comes to your cart abandonment? The first of four email sequences you MUST have in place is the cart abandonment sequence. This may sound obvious but I’ve been surprised to learn most brand owners fail to capitalize here. Statistics show that 73% of retail shoppers WILL abandon the cart on any given website. But interestingly, 75% of shoppers said they fully intended to return and finish the purchase but simply got distracted. Do them a favor by sending that follow-up email, otherwise, you’re doing a disservice to your customers. Effective email marketing includes a welcome sequence  When someone first opts in and gives their contact information, it’s important to have a series of welcome emails prepared. I have a seven-day welcome series where I not only introduce my brand but also make an offer. Follow this welcome sequence and you’ll be surprised to see how well it converts. Use post-purchase emails to capitalize on your best prospect Your best prospect is your existing customer. That’s why the post-purchase sequence is so crucial. It’s shocking to find out how many brands don’t have this in place. You already have these customers in your sphere of influence - simply keep the conversation going. Learn how to keep them engaged with your brand and they’ll become your best repeat customer. Use the “win-back” campaign to re-engage your customers How can you get customers back? Use the “win-back” campaign. This is the time to throw everything at them - a product rebundle, an amazing discount or offer. Listen now to find out how to use these things to re-engage your customers. You’ll be surprised how well it works.  There are other possible sequences, but these four are the fundamental building blocks that matter. Apply these and you’ll be surprised to see how quickly your sales increase. Listen now to find out how to implement each sequence to your eCommerce business. Outline of This Episode [1:17] Get back to the four fundamentals of email marketing [5:03] Learn the four critical email templates to have in place  [8:15] Re-engage your customers with the “win-back” sequence [9:37] Don’t forget the four pillars of business Resources & People Mentioned https://www.ecomunderground.com/klaviyo (affiliate link) Jack Nicklaus Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

One of your main goals as an eCommerce seller is maintaining a low bounce rate. Bounce rate is the percentage of people who immediately leave your page after they land. In this episode, I tell you how focusing on this one statistic can impact your business. In both golf and business, it’s not only a test of skill but a mental exercise. Listen now to find out how improving your golf game can increase conversions as well.  Make your prospects stick the landing It’s not about having a gimmick that keeps prospects on your page. That may help your stats improve, but it doesn’t make people more likely to purchase your product. You want prospects to land on your page and “stick.” Listen to this episode to hear detailed steps on how to get buyers to stay on your page.  The number one priority - know your buyer persona To get your bounce rates down, you must first define who you’re selling to. I can show you a system to follow. Listen to this episode to find out how to get a clear picture of who your ideal buyer is. You’ll learn the best ways to reach that buyer by knowing their needs and desires. Find out how to keep them coming to your page again and again. The importance of good propositions and how to match them with your buyers Why should a buyer choose your product over all others in the market? Learn how to match your buyer persona with your propositions. Listen now to learn how to use special offers and find out how to get more profitable conversions.  Low bounce rates = increased sales Conversions rise when you start tracking your bounce rate. Your bounce rate is a metric you track over the long term. That one statistic becomes your baseline. Find out how to engage your buyers and turn them into repeat customers. Listen to this episode to learn how to achieve a low bounce rate and increase sales. Outline of This Episode [0:47] Find out how a movie and golf will help you make more money [4:43] Learn why the number one statistic to track in eCommerce is your bounce rate [7:06] Focus on these three things to bring your bounce rate percentage down [9:28] Make more conversions by lowering your bounce rate Resources & People Mentioned Moneyball (the movie) Moneyball: The Art of Winning an Unfair Game - by Michael Lewis Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

The significance of effective decision-making can be seen in anything - from playing poker to business and to life in general. I’ve been reading Annie Duke’s book about making smarter decisions when you don't have all the facts. She’s a professional poker player and she emphasizes the importance of separating quality decisions from quality results. Although her book relates to the game of poker, listen to this episode to find out how I’ve applied this same concept in life and business. Refine your decision-making process, and as you do this, you’ll see better results.  Learn to accept that results in business are out of your hands A term in poker Duke refers to is called “resulting.” Resulting is described as the tendency for poker players to base the quality of their decisions on the quality of their results. An example of this can be seen in business. If your company hires a new CEO and things go well, the assumption is that it’s a result of the new CEO. If something goes poorly, you again assume it’s because of the decision to hire that CEO. We can make quality decisions, have a framework to follow, and then let go of results. Find out in this episode how both luck and skill play into this and why the results are out of your hands. Discover the importance of building a framework for decision-making in business In your eCommerce business, you can blindly test ads, but it’s not a good idea because that’s a poor decision. In our program, we have a process we teach that has proved to work. Learn in this episode how vital building that process is and how that one step can greatly impact your business.  Why you MUST form a mastermind with people you trust There’s a saying I like - you need two people to disagree and one to referee. I have found two people I trust who want the best for me. We are honest and challenge each other. We formed a small mastermind to hold one another accountable. I challenge you to do the same. Listen now to learn what we’ve done to help each other improve our businesses.  Remember the law of compounding Things that compound over time impact your business most. Analyze your decisions. Notice how rules and shortcuts have helped you. As your good decisions compound, good results will follow. That’s the big payoff from developing this framework for your decision-making. Listen now to find out how you can become an amazing decision-maker in your eCommerce business.  Outline of This Episode  [0:59] Find out why you must separate quality decisions from quality results [4:22] Learn to accept that end results are out of your hands [6:42] Always start with a framework for decision-making [10:37] Why it’s important to form a mastermind with people you trust Resources & People Mentioned Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts by Annie Duke Warren Buffett What I Learned Losing a Million Dollars - by Jim Paul and Brendan Moynihan Incerto: Fooled by Randomness, The Black Swan, The Bed of Procrustes, Antifragile by Nassim Nicholas Taleb Charlie Munger Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

One of the greatest things I’ve learned from successful entrepreneurs is the value of focusing on business mistakes to avoid. Many books have been written about the best ways to succeed, but very little has been said about how to avoid making mistakes. Charlie Munger is one of the greatest thinkers of our time and speaks about this very thing. Listen to this episode to find out why he is one of the men who has influenced me and my business most.  Learn the most important lessons from a book about failure in business I recommend any entrepreneur or business person to read this book - What I Learned Losing a Million Dollars. It’s not a title most publishers go for, and that’s why it’s self-published. Find out in this episode why this book about failure is so powerful. It’s not only a great story, but it contains amazing lessons for you to apply to your eCommerce business today. What you have to do versus what to avoid - find the better path to wisdom Wisdom comes from experience, but experience takes time. There are ways to shortcut the process. You must realize that while it’s great to focus on the things we have to do, one of the fastest ways to get wisdom is to focus on the things to avoid. Listen to this episode to hear about renowned businessmen who have learned this formula for success. Find out what biographies can teach you about life and business There’s so much you can learn from reading biographies. They’re not only amazing stories, but you also get to learn about people’s struggles and mistakes. But more importantly, it gives you the chance to reflect on your own life. You find out what people learned and what you can implement right away in your own life. In this episode, you'll discover some of my favorite biographies and the lessons they've taught me. Apply them to your own business today. Outline of This Episode [0:34] Learn the shortcut to finding wisdom in business [4:30] What biographies can teach you about life and business [6:04] Find out why I love this book about failure  Resources & People Mentioned What I Learned Losing a Million Dollars - by Jim Paul and Brendan Moynihan Poor Charlie’s Almanack Charlie Munger Warren Buffett Jack Schwager Walter Isaacson Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

In this episode, I share the importance of having a marketing strategy plan in place. I reviewed the very first podcast that started my show in June 2018. It’s a crucial episode because in it I share things I wish I would have known when I was getting started as an entrepreneur. I talk about five core functions that are an absolute must in your eCommerce business. So whether you’re just starting a business or you’ve been running one for a while, don’t miss this episode where I teach you how to outperform your competition. What is the first deadly marketing sin? The first of three deadly marketing sins that most every eCommerce seller is making is that they do not have a marketing system in place. I can understand how this happened with so many new sellers entering the marketplace with no previous entrepreneurial background. But a business without a mailing list isn’t a business. Avoid the long-term trap many business owners are falling into by following the steps outlined in this episode. Put the five pillars in place to gain a HUGE advantage over your competitors Increase your competitive advantage by implementing these five pillars: Acquire leads Nurture leads Convert leads to customers Fulfill the product and experience for the customer Ascend the customer to other products and services you offer These five pillars MUST be part of every marketing strategy. Listen now to find out how to put these into practice. Find out three ways to truly grow a business Many business owners who have grown and scaled profitable eCommerce businesses have followed Jay Abraham’s principles: Acquire more customers Motivate them to spend more when they’re at the point of sale Incentivize them to spend more often I live by these principles and have used them as part of my marketing strategy. It’s the only way to grow a business. To do this you must have a solid marketing system in place. Listen to this episode where I show you how to put a system into action. Implement your marketing system TODAY If you’re just starting out selling physical products online, it’s critical to listen to this episode to avoid the same mistakes so many of us have made. Having this information in advance gives you a great advantage. And if you’ve been an eCommerce seller but haven’t been able to make the progress you want, start brainstorming and create your marketing system today. Implement the steps outlined here and listen to the other episodes where I talk about the second and third deadly marketing sins. If you make some simple shifts and put these things into place, you’ll see some amazing growth in your eCommerce business.  Outline of This Episode [0:33] Flashback to Episode 1 - the first marketing sin [4:47] Find out the five pillars of every marketing system [6:45] Three ways to grow a business [10:02] How to create your marketing system TODAY Resources & People Mentioned Jay Abraham Episode 2 - The 2nd Deadly ECommerce Marketing Sin: Using A Price Point, Not Propositions Episode 3 - The 3rd Deadly ECommerce Marketing Sin: Not Knowing Your Marketing Math, Ep 3 Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

Model this company's effective marketing strategy to increase sales in your eCommerce business. In this episode, I feature a fast-growing company you’ll want to pay attention to. Find out what they’re doing and how you can learn from them. Take what they’ve done and start building your swipe file. That’s what the greatest marketers, entrepreneurs, and companies do. They’re always building their swipe file. Pay attention to competitors and learn from them. Listen to this episode to find out crucial marketing strategies to help your business stand out from the rest. Find out what I love about MVMT Watches MVMT Watches is a company you want to get to know. I love what they’re doing. I’ve been following them for a while and even ended up buying a watch so I could see what they’re doing. Mystery shop them today. It’s worth the education. This company is most consistent with following up with their email marketing. Email is still the number one marketing channel above all other mediums like SMS, phone calls, and direct mail. If you’re not doing so already, utilize email marketing in your eCommerce business.  You MUST know your buyer persona Another thing MVMT does is they have a clear buyer persona. They know who they’re going after. In your business, it’s crucial to define that persona and know who you’re targeting. Find out how MVMT has used its minimalist design in a progressive process to draw their audience. They started simple and kept building on that. Listen now to find out how you can do the same in your business. Make distinctive Facebook ads to draw your audience What stood out most to me about MVMT Watches is their Facebook ads. How they’ve used these ads is the very thing we teach in our intensives. You’ll learn when it comes to marketing strategy - especially with facebook - the algorithm requires variety. It must be done methodically. Find out specifically what MVMT is doing that has been such a great success. Build your business from inspiration, not out of desperation Follow MVMT's example. But it’s important to remember to come from a place of inspiration, not desperation. You want to model what works without copying what others are doing. Take one thing MVMT is doing and go implement it today. Remember the law of compounding. You only have to improve one percent each day, and in 70 days you’ll be twice as good. Listen to details how this company has become one of the best in online sales and how you can go after it yourself. Outline of This Episode [0:46] Why building your swipe file is crucial [3:19] Model your business after one of the best - MVMT Watches [6:33] Buyer persona - KNOW who you’re going after [10:47] Build your business from inspiration, not out of desperation Resources & People Mentioned Sam Walton Dan Kennedy MVMT Watches Alex Charfen Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook