Podcasts about pagecloud

In today's episode, Allan and Lauren talk to Mike Grouchy, CEO of Ottawa-based SaaS company Pagecloud.Mike shares two ways Pagecloud uses data to do business: approach everything with a hypothesis (Ask yourself: Why are we doing this?) and building a culture of discovery. By combining a hypothesis and curiosity with key metrics—this is where the magic happens. When we ask Mike what succeed with data means to him... well, you'll have to listen in to find out how it relates to flossing your teeth! Metrics mentioned in this episode: Annual Recurring Revenue (ARR): https://www.klipfolio.com/metrics/saas/annual-recurring-revenueMonthly Recurring Revenue (MRR): https://www.klipfolio.com/metrics/saas/monthly-recurring-revenueNet Revenue Retention Rate (NRR): https://www.klipfolio.com/metrics/saas/net-revenue-retention-rateChurn: https://www.klipfolio.com/metrics/saas/logo-churnCustomer Lifetime Value: https://www.klipfolio.com/metrics/saas/customer-lifetime-valueCAC to LTV: https://www.klipfolio.com/metrics/saas/lifetime-value-to-customer-acquisition-cost-ratio-ltvcacTrial to Paid Conversion Rate: https://www.klipfolio.com/metrics/marketing/trial-conversion-rateCustomer Retention Rate: https://www.klipfolio.com/metrics/saas/customer-retention-rateIf you love learning about metrics, you'll love MetricHQ, Klipfolio's online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/Subscribe to the Metric Stack newsletter: https://metricstack.substack.com/subscribe 

This is a special episode for a few reasons—it's our 50th episode and it kicks off season four of Overtime! We had so many incredible people on the show last year that we're looking back at 2018 and sharing some of our favorite clips. We were surprised to see some common themes emerge over the year. In this episode, you'll hear from past guests about how they've attracted the clients they truly want by being sharing their authentic selves, how teaching can actually be a big learning experience, how side projects can be used to explore new directions, and a few more. We hope you enjoyed listening to season three of Overtime as much we enjoyed making it. Have feedback for us? Share your thoughts in our annual Overtime survey. This episode is brought to you by PageCloud, the world's best drag and drop site builder. Right now, PageCloud is offering you the chance to earn up to $1,000 for building a PageCloud template. Sign up at pagecloud.com/dribbble. Links Mentioned in Overtime: Overtime Survey Andy J. Pizza's episode Jim Coudal's episode Debbie Millman's episode Alana Louise's episode Tina Roth-Eisenberg's episode Katie Dill's episode Pablo Stanley's episode Joshua Davis's episode Mary Kate McDevitt's episode Rob Generette III Lauren Dicken's episode Tad Carpenter's episode

This is a special episode for a few reasons—it's our 50th episode and it kicks off season four of Overtime! We had so many incredible people on the show last year that we're looking back at 2018 and sharing some of our favorite clips. We were surprised to see some common themes emerge over the year. In this episode, you'll hear from past guests about how they've attracted the clients they truly want by being sharing their authentic selves, how teaching can actually be a big learning experience, how side projects can be used to explore new directions, and a few more. We hope you enjoyed listening to season three of Overtime as much we enjoyed making it. Have feedback for us? Share your thoughts in our annual Overtime survey. This episode is brought to you by PageCloud, the world's best drag and drop site builder. Right now, PageCloud is offering you the chance to earn up to $1,000 for building a PageCloud template. Sign up at pagecloud.com/dribbble. Links Mentioned in Overtime: Overtime Survey Andy J. Pizza's episode Jim Coudal's episode Debbie Millman's episode Alana Louise's episode Tina Roth-Eisenberg's episode Katie Dill's episode Pablo Stanley's episode Joshua Davis's episode Mary Kate McDevitt's episode Rob Generette III Lauren Dicken's episode Tad Carpenter's episode

As the Founder and CEO of visual website builder PageCloud, Craig Fitzpatrick is on a mission to make building a website a truly joyous experience that anyone can do. But is a superior product enough to beat off the likes of SquareSpace, Weebly and Wix? How can PageCloud scale and own the growing 'I hate WordPress' segment?

Craig Fitzpatrick. He’s a serial entrepreneur, self-professed child nerd, and CEO of PageCloud. Famous Five: Favorite Book? – The Biography of Steve Jobs What CEO do you follow? – Steve Jobs Favorite online tool? — N/A Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Jump in while there’s still nothing to lose”   Time Stamped Show Notes: 01:22 – Nathan introduces Craig to the show 01:48 – PageCloud is a SaaS business 02:10 – PageCloud is different from Weebly and Wix, but they are in the same space 03:28 – PageCloud has reinvented the experience for desktop publishing and puts it into your browser 03:56 – Average customer pay per month 04:08 – RPU 04:22 – PageCloud was launched in September 2014 04:48 – Craig started PageCloud as a hobby 04:48 – Craig has been frustrated with desktop publishing in the past 05:20 – Craig shares how he started the planning and creating of PageCloud 06:15 – Craig’s previous company 06:45 – Team size 06:52 – The team is based in Canada 07:05 – PageCloud is well-funded 07:17 – PageCloud has raised a few rounds 07:40 – First three rounds are convertible note and the fourth one is a priced round 07:55 – Average number of customers 08:15 – MRR 08:24 – PageCloud was in Kickstarter 09:00 – Below $200K MRR 09:23 – Craig shares how they pre-sell: 10:00 – They built a landing page from TechCrunch’s promo video 10:30 – Craig did a lot of marketing before the launch 11:19 – Starting price point 11:30 – Average number of units sold 12:21 – Craig learned how to do effective marketing in 6 months 12:40 – Craig put in $1M in paid advertising 12:56 – The payback was just after a month 13:10 – Gross customer churn 14:30 – CAC 14:50 – LTV 15:32 – 2017 goal 17:01 – The Famous Five   3 Key Points: Don’t be afraid to invest in marketing – it shows that you believe in your product. Be innovative—make a change in an industry that is quite stationary. There is no time better than the present to get started.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Allan Wille. He was on The Top on December 12, 2016, Episode 506. His company, Klipfolio, raised $7.9M in the past and has grown to 7000 paying customers. They create dashboard software for companies who want to monitor their business processes. Klipfolio is into something incredible, tune in as Allan shares about it on today’s episode. Famous Five: Favorite Book? – What CEO do you follow? –  Favorite online tool? — Do you get 8 hours of sleep?— If you could let your 20-year old self, know one thing, what would it be? –   Time Stamped Show Notes: 02:22 – Nathan introduces Allan to the show 02:52 – Klipfolio is an online and cloud based, and they create real-time dashboard software for SMBs 03:03 – There are over 7000 companies globally who uses Klipfolio 03:15 – Klipfolio just had a $12M Series B raise 03:33 – Klipfolio has a total of $19.9M total raised 03:41 – Klipfolio already has good investors in their cap table 03:56 – Allan shares how he came up with the Series B 04:19 – The initial intent was to bring in new investors 04:30 – Things turned out differently from the initial intent 04:47 – RPU 04:55 – MRR 05:02 – 2017 MRR goal 05:52 – Klipfolio licenses per number of dashboards 06:25 – Allan wants customers to see Klipfolio’s value first 06:35 – CAC 07:20 – LTV 07:33 – Team size 08:00 – Klipfolio believes in product first policy 08:21 – Most of the investment will go into Klipfolio’s product 08:35 – Allan shares where they spend most of their CAC 09:00 – Klipfolio will add more people in sales and support 09:13 – “We’re actually gonna put a lot of effort in content strategy” 09:37 – Allan is friends with Craig Fitzpatrick from Pagecloud, who talks about content marketing, too 10:26 – Allan wants the system to be more efficient to maximize user experience 10:44 – Allan was able to get a great valuation 11:06 – Allan shares how things happened during the valuation 12:23 – Allan shares the offer he received 12:55 – The questions Allan had before accepting the offer 13:30 – The first offer was a low-ball 15:03 – “In many cases, terms are probably more important than valuation—multiple or the actual preimposed” 15:54 – “We got to basically where we wanted to be” 16:35 – Allan was happy with the terms 16:45 – One of the terms is 1x multiple 17:14 – The other term includes an anti-dilution clause 18:20 – Nathan closing the episode   3 Key Points: There are cases where terms are more important than valuation. Content strategy plays a big role in marketing – invest in it. Go in the direction you want to be.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Ninety-nine percent of us are reliant on the other one percent. This isn’t a financial diatribe. Only one percent of the population can generate the code needed to materialize substance on a blank web page. The rest of us either have to ask very nicely, or pay the one percent, for their services or use a digital publishing tool. I had the pleasure of talking to Craig Fitzpatrick, the founder and CEO of PageCloud. It is the sexiest and easiest digital publishing platform I’ve seen.