Podcasts about postal impact

This week on Spilling the Beans, I'm sitting down with my friend (and marketing ninja) Christina Krause. Christina and I are heading over to Owlbear Café in Mount Pleasant to chat about her real estate and entrepreneurial journey, her email marketing company Postal Impact, and what advice she'd give to women and girls who want to be successful in business. //SAY HI TO CHRISTINA Website: https://postalimpact.com/ Facebook: /christina.krauseferris IG: @postalimpact

Christina Krause is a principal with Postal Impact, a white-glove marketing/consulting company and lead provider for real estate investors across the nation.  Using data analytics, Postal Impact tracks the marketing and performance results of some of the most successful investors in the nation to identify trends, motivated sellers, and the ideal methods to reach and convert them.     Most recently, Postal Impact launched Virtual Lead Managers, a service that provides dedicated, remote lead managers who are qualified, pre-trained, and ready to be deployed into their clients businesses.  These VLMs nurture and audit leads through the entire sales pipeline and run critical follow-up sequences on every non-converted lead to maximize ROI.   Postal Impact’s mission is to use the experience and unique insight they have to help investors properly set up a well-organized business, study data, and run effective marketing campaigns.  Investors can do this by utilizing everything from a one-stop-shop, easy-button, marketing hub to a completely done-for-you direct mail marketing service.

Christina Krause is a seasoned real estate investor and owner of Postal Impact, Postal Impact Marketing Hub, and Virtual Lead Managers, businesses that were created to help new investors get a better understanding of how real estate works. Paul Del Pozo is a real estate investor who invests in the South Florida area. He represents PropStream, a real estate software created for brokers, realtors, and investors. PropStream helps streamline lead generation by only showing leads based on your criteria. In today's episode, Christina and Paul discuss how they vet quality leads and when investors should - and should not - follow up with a lead. They explain why new investors should track their leads, their lists, and their day-to-day activity. They describe the lists they prefer in their markets and the steps they take to make sure they're only chasing good deals. Christina and Paul also share their thoughts on different marketing strategies and which ones can provide the best value. "It's far more important how you convert those leads than what your lead type is.” - Christina Krause On Today's Episode of Flip Talk: Resources Mentioned: Connect with Christina Krause: Connect with Paul Del Pozo: Rate, Review, Learn and Share Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. Join the community of FlipTalk fans on Facebook, YouTube, and visit our website for even more content, information, and resources about real estate investing.

    Christina Krause is a seasoned real estate investor and owner of Postal Impact, Postal Impact Marketing Hub, and Virtual Lead Managers, businesses that were created to help new investors get a better understanding of how real estate works. Paul Del Pozo is a real estate investor who invests in the South Florida area. He represents PropStream, a real estate software created for brokers, realtors, and investors. PropStream helps streamline lead generation by only showing leads based on your criteria.   In today's episode, Christina and Paul discuss how they vet quality leads and when investors should - and should not - follow up with a lead. They explain why new investors should track their leads, their lists, and their day-to-day activity. They describe the lists they prefer in their markets and the steps they take to make sure they're only chasing good deals. Christina and Paul also share their thoughts on different marketing strategies and which ones can provide the best value.       "It's far more important how you convert those leads than what your lead type is.” - Christina Krause       On Today's Episode of Flip Talk:   Where the money comes from in marketing. Why pre-foreclosure lists are a good source of leads. The effects of financial distress on the mindset of a seller. How to get out of your own bubble when you're just starting out. Should new investors worry about tracking their KPIs? The profitability of PPC, TV deals, and direct mails. Why you should always track what happens to the deal, even if you lose it. How to know if the leads you're getting are worth chasing. The frequency of follow-ups and how long you should follow-up before you let go of a lead. Why Christina doesn't like acquisitions managers doing follow-ups. The number of leads Paul lets his acquisition manager keep.     Resources Mentioned:   PropStream Free Trial     Connect with Christina Krause:   Postal Impact Postal Impact Marketing Hub Virtual Lead Managers     Connect with Paul Del Pozo:   PropStream         Rate, Review, Learn and Share   Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.   Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.          

    Christina Krause is a seasoned real estate investor and owner of Postal Impact, Postal Impact Marketing Hub, and Virtual Lead Managers, businesses that were created to help new investors get a better understanding of how real estate works. Paul Del Pozo is a real estate investor who invests in the South Florida area. He represents PropStream, a real estate software created for brokers, realtors, and investors. PropStream helps streamline lead generation by only showing leads based on your criteria.   In today's episode, Christina and Paul discuss how they vet quality leads and when investors should - and should not - follow up with a lead. They explain why new investors should track their leads, their lists, and their day-to-day activity. They describe the lists they prefer in their markets and the steps they take to make sure they're only chasing good deals. Christina and Paul also share their thoughts on different marketing strategies and which ones can provide the best value.       "It's far more important how you convert those leads than what your lead type is.” - Christina Krause       On Today's Episode of Flip Talk:   Where the money comes from in marketing. Why pre-foreclosure lists are a good source of leads. The effects of financial distress on the mindset of a seller. How to get out of your own bubble when you're just starting out. Should new investors worry about tracking their KPIs? The profitability of PPC, TV deals, and direct mails. Why you should always track what happens to the deal, even if you lose it. How to know if the leads you're getting are worth chasing. The frequency of follow-ups and how long you should follow-up before you let go of a lead. Why Christina doesn't like acquisitions managers doing follow-ups. The number of leads Paul lets his acquisition manager keep.     Resources Mentioned:   PropStream Free Trial     Connect with Christina Krause:   Postal Impact Postal Impact Marketing Hub Virtual Lead Managers     Connect with Paul Del Pozo:   PropStream         Rate, Review, Learn and Share   Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.   Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.          

In our 4th and final episode in our series covering direct mail for real estate, we sat down with Christina Krause of Postal Impact. We dove in deeper to discuss tracking, training, metrics, and all of the insanely strategic things Christina does for her clients. So get out a pen, get comfortable, and get ready to learn all about what your direct mail campaign may be missing: data.

Michael Stansbury is a real estate investor based out of Memphis. He believes in investing in the long-term game plan, which is why his business has grown to five people who are in the right seats based on their skills and personalities. Michael shares how he got started in wholesaling, how to build good connections within your community, and his proven marketing strategy which has yielded consistent positive results!   Key Takeaways: Michael was making $9 an hour with a college degree and was supplementing his income by bartending. One of Michael's customers told him that he should get his real estate license… and so he did! Michael wished instead of reading books (although important), he was meeting the people who were actually doing it in the beginning. Michael shares his first wholesale deal story. It was amazing and he wondered why he didn't explore it sooner. Create a long-term vision and plan for your business. If you're in it for the long haul, there's no reason why you should be cutting corners. What does Michael's business look like today? Michael does roughly 8–12 fix-and-flips a year. Michael has a team of five. He is the perfect example that you don't need a large team to be successful. Alex shares an example of how the gold is in the followup! What will it take to take the long-game approach in your business? How did Michael grow from a one-man show to a five-man team? Take action, and figure it out while in action! The best deal margins have been through referrals! What does Michael do to make Facebook marketing work? How did Michael go through the process of getting clear on his vision? What does it mean to be radically generous with my life and money? Mentioned in This Episode: How To Grow Your Business, Expand Your Impact, and Experience Your Perfect Life: Don't Wait To Enjoy Your Life Tomorrow, Live It Today! Connect with Mike: Memfixerupper.com, MemFixerUpper on Facebook, and/or Mike's Facebook Profile Mike's Meetup group: 901 Real Estate Investors Group Listen to Christina Krause (from Postal Impact) on The Flip Empire Show Episode 370: Jason Nickel Reveals Best Practices on How You Can Crush SMS Marketing with Lead Sherpa Find Your Local BNI Chapter . .Tweetables: “Let me drop the pride and figure out what else is out there.” “We want people to take the long-game approach and I want to be associated with people on a daily basis who have the same type of mindset.” “You have to take the long-game approach when it comes to leads.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

The market is about speed and consistency. It’s a race to getting to the deals first and getting it all the time, and it never stops because the market never rests. However, human as we are, we can get tired even if we are winning and doing great in the industry. That is why, in this day and age, automation and outsourcing are key. We need systems and people in place that can help us move forward. Christina Krauss of Postal Impact, LLC is someone who is a great believer in delegating tasks so you can do what you do best. She tells us all about that, and talks about lead generation and marketing, why follow-up is essential, and more. Don’t miss out on this great episode to learn about fully owning your business from a marketing standpoint.

Christina Krause makes her second appearance on the show, this time to talk about direct mail, lead generation, and the importance of follow-up. Christina is incredibly passionate about the follow-up, and in today’s episode, she talks about some of the things you can do to maximize the follow-up to ensure more conversions.   Key Takeaways:   [1:30] Christina is one of the owners of Postal Impact, a company rooted in data and analytics. They handle the direct mail marketing for investors across the nation. This includes generating the lead list, analyzing which forms are most efficient, and tracking it all the way through the sales pipeline. They also offer virtual lead managers for their clients. [4:15] Direct mail is not dead! Right now there’s a boom to direct mail; it’s important to be consistent and methodical. There is an ebb and flow in this type of marketing just as there is in any type of marketing. It’s important to ask questions to evaluate how effective your methods are. [9:05] If you are in a smaller county, you’re ROI is almost always going to be higher than more urban counterparts. Since the competition is smaller, the response rate is usually better. Regardless of your market, it is crucial to track your response rate and your net lead rate. [12:25] Most people who do direct mail are not consistent and methodical when they use direct mail. As an investor, if this is something you don’t excel at, outsource it to a third party that will handle the consistency for you. [15:30] It is the third or fourth drip where things start to be effective when it comes to direct mail. Direct mail really needs to reach your list more than once over a period of time to be effective. Christina recommends hitting your target audience at least six times before pulling direct mail as an effective marketing strategy. Think of it as the credit card mailings you get. [20:05] It is important to track your data; you have to know your numbers in order to know what you need to spend on marketing. The KPIs they track for their clients at Postal Impact are response rate, net lead rate, and appointment booking rate. Knowing these metrics will let you know how much you need to mail. [24:10] For people who are brand new to the industry, Christina is reluctant to have people start with direct mail marketing. It can be quite expensive as a learning lead. [27:55] Probate leads are good for newer investors if you are doing the work yourself. Probate is the process that most counties require people to go through when someone passes away without a will. If that person’s assets exceed a certain amount, their family has to declare that they have assets and open probate. If you going to go for these leads, you want to look for estate probate leads. [33:05] You can sometimes get the leads online, but if they aren’t online, you’ll have to find out which courthouse has the probate leads. You may be able to ask the clerk for the estate probates specifically. What you want to find are the named representative on the case and their mailing address. [36:30] Once you’ve got your leads and your lists, the most important part of the business is follow-up. Christina is an advocate of having a lead manager, someone who watches the lead from the moment it hits your door until you decide to call it dead. Postal Impact just got done with a three-year study of their clients, and for those who had a follow-up system in place, 74% of their deals came in the follow-up. For clients who did not have follow up, only 8% of their deals happened in follow up. [40:45] There are two things that can separate you from 90% of people in this business. The first thing is to be consistent and methodical with your marketing. The second thing is to follow up; guard your leads as if your life depends on it. [42:00] This is why they developed the virtual lead managers at Postal Impact. They are pre-trained to manage your CRM and run follow up sequences on your leads. For many investors, outsourcing this may be the way to go so you can focus on other things and still get the value in the follow-up. They can also help hold you accountable. [47:10] If you’re interested in learning more about the virtual lead manager or their direct mail campaigns, you can visit their website at postalimpact.com. They do also sell probate leads individually.   Mentioned in This Episode:   Meetings Daily REIA Show REI Facebook Page Brian’s Book Postal Impact Virtual Lead Managers Episode 63: Christina’s first appearance

Extensive research and data compiling by Postal Impact finds that an investor’s biggest missed opportunity is their follow-up sequence. Surprisingly, less than 20% even have one, yet a whopping 60-70% of your deals come from having a good follow-up sequence! In this episode, Christina Krause is going to show you some of her best lead-gen strategies on how to attract more motivated sellers using data you probably already have. She's a seasoned real estate investor with a wealth of knowledge on what works in today's shifting market. She also shares exactly how they're crushing it with direct mail. Her company, Postal Impact, is all about making your probate marketing simple, painless, and automatic. We'll also be talking about how to go into new markets, what it means to scale personal attention, and how you can use data and automation within your business. Enjoy this special episode! Watch the full YouTube video at  Full show notes at

Christina Krause is a seasoned real estate investor and the owner of Postal Impact, a company that helps clients by managing their probate and direct marketing campaigns from start to finish. Christina has been in the real estate business since 1999 and has pretty much done every type of real estate deals possible. However, nowadays, she is focusing mainly on probate. Over the years, Christina and her business partner Brenda has perfected probate marketing and has helped many clients and industry colleagues win in the highly lucrative probate arena. In essence, they help warrant clients generate high quality probate leads like clockwork so they can focus on cashing checks and making topnotch deals. Today's episode is not only filled with real estate gold nuggets, it also provides life insights and wisdom that will truly inspire, so make sure you don't miss it!

Christina Krause is a seasoned real estate investor and the owner of Postal Impact, a company that helps clients by managing their probate and direct marketing campaigns from start to finish. Christina has been in the real estate business since 1999 and has pretty much done every type of real estate deals possible. However, nowadays, she is focusing mainly on probate. Over the years, Christina and her business partner Brenda has perfected probate marketing and has helped many clients and industry colleagues win in the highly lucrative probate arena. In essence, they help warrant clients generate high quality probate leads like clockwork so they can focus on cashing checks and making topnotch deals. Today’s episode is not only filled with real estate gold nuggets, it also provides life insights and wisdom that will truly inspire, so make sure you don’t miss it!

If you know how data analytics works… you can really start to get ninja with your real estate marketing. And on this show we have a data analytics expert, Patrick Alcoke from Postal Impact here to talk about just how you can do that!

On this episode of the Deal Farm we are joined by Christina Krause, the owner of Postal Impact and a very seasoned real estate investor. Christina has at times had a personal portfolio of rentals upwards of 250 units! These days, she is using her marketing skills to help other real estate investors profit from Probate leads.  - You won't want to miss this insightful episode!   Also, Christina has offered us her ebook "The Real Estate Investors Guide to Big Profits in Probates" totally free to our listeners (Currently $99 from her site).  Just contact us here at Deal Farm through the website and let us know you want the book. We'll be happy to have it sent over to you.   You can also learn more about Christina's company at PostalImpact.com

In this episode, I’m driving home from hanging out with a group of investors at a late dinner. They had gathered in St. Louis to attend an event hosted by Shaun McCloskey. I wanted to use this episode to announce that Shaun and I will be doing another coaching training at the end of July. This is to help those of you who are considering branching out into the field of coaching. A good friend, Steve Cavanaugh, who is a great coach in his own right, will be with us for the event. If you’re interested, use the link below. Also in town for Shaun’s event was Christina Krause. There’s a recent episode on Real Estate Investing Mastery podcast where I interviewed her and discussed her service, Postal Impact. I share the kind, complimentary remarks she said about my listeners. (That would be YOU.) Remember to make a note about the coaching workshop coming up later this summer in July. Use the link below to get more information.

In this episode, we have Christina Krause back with us, and Alex and I fire off a bevy of questions to learn more about probates. Christina’s been in this business since 1999, and she’s done about every type of deal there is, but now she works only with probates. If you’re not clear on what a probate lead is or what a probate deal is, it’s working with an estate after the owner has passed away. That estate often includes a house, but the heirs aren’t interested in keeping it. It may be a confusing time for the family, and they need help in knowing the best way to divest themselves of this asset. Christina’s company, Postal Impact, offers probate leads to clients. These leads are particularly difficult to get because every county in the country has different rules and regulations. Postal Impact does the legwork to get these types of leads. Her company’s specialty is the ability to quickly test many different types of mailing strategies. This might be the difference between first class and pre-sort, or the size and color of the envelopes, or even how to address the envelopes (pen or marker). While probate leads are the most expensive, they tend to be the most lucrative. There are fewer probate leads to be found, but they prove to have a higher percentage of closed deals. Postal Impact offers a complete done-for-you mailing package for investors.