The Flip Empire Show

In this episode, Alex Pardo brings back returning guest and Storage Wins fan-favorite Dan Wentzel for an honest, unfiltered look at what two years of grinding toward his first self-storage deal has actually taught him. With lines in the water, offers made, and hard-won perspective to share, Dan sits down to answer the question every aspiring storage investor eventually has to face: if you could go back to day one with everything you know now, what would you do differently?   This is not a highlight reel. It's a raw breakdown of the mistakes that slowed Dan down (chief among them, analysis paralysis) and the mindset shifts that have him closer than ever to closing his first storage facility. If you've been studying, underwriting, and preparing but still haven't made your move, this episode is the push you've been waiting for.   You'll Learn How To:   Break the analysis paralysis cycle that's keeping you from making offers on storage facilities Underwrite a self-storage deal with confidence in 30 minutes or less Use the LMAO Method (List, Meaningful Conversations, Analyze, Offers) to structure your entire acquisition process Make verbal offers without waiting for every detail to be perfect Build real momentum through cold calls with storage owners, even when you don't feel ready Stop falling into the "I should be further along" trap and start taking radical ownership of your journey Take massive imperfect action and collect tiny wins that compound over time What You'll Learn in This Episode   [0:00] Dan delivers the episode's thesis before the intro even starts: perfect action doesn't exist, and waiting for it is the only thing that guarantees you stay stuck   [0:33] Alex sets up the central question: if Dan kept all his experience but woke up tomorrow at day one, what would change?   [1:01] Why hindsight and perspective are the two assets Dan has now that no spreadsheet could have given him   [1:32] Alex runs the "Men in Black" scenario: erasing two years but keeping every lesson, and what it reveals about where Dan actually is   [2:18] Alex reveals on-air that Dan has built a loyal fan base of Storage Wins listeners following his journey throughout season two   [2:55] Dan's honest answer to what took longer than it should have: closing a deal, and why he still knows it's coming   [3:50] Alex breaks down the "I should be further along" trap and why every entrepreneur who falls into it guarantees they stay exactly where they are   [4:34] Dan takes full accountability for his timeline, no blame, no excuses, and explains what that shift in ownership has unlocked   [5:25] Dan names his biggest mistake: analysis paralysis, and walks through the spreadsheet rabbit hole that had him second-guessing a deal he'd already underwritten correctly from day one   [7:16] The gut-punch moment: two experienced mentors reviewed Dan's deal in 30 minutes and landed on the exact same number he'd spent weeks agonizing over   [9:05] Alex's boat analogy: analysis paralysis is a current pulling you out to sea, and taking action shifts the current and brings you to shore   [11:14] The flip side: what activities actually built momentum for Dan, and why doing more of what works is just simple math   [11:39] What today's Dan would tell day-one Dan: don't overthink it, pick up the phone, and learn from every call you make   [13:35] Alex reveals the LMAO Method (List, Meaningful Conversations, Analyze, Offers) and shows how Dan's own three-step answer was the framework all along   [15:24] Dan's final word on massive imperfect action: collect tiny wins, make verbal offers, move to the next owner, and do it again   Who This Episode Is For:   Aspiring storage investors who keep underwriting deals but haven't submitted an offer yet People who freeze up at the thought of cold-calling storage facility owners Anyone who has been told to "just make offers" but doesn't know where to start Investors tying their self-worth to whether a deal closes on a specific timeline Entrepreneurs who know the technical side of self-storage but keep getting stuck in their own heads Anyone who has consumed all the content and just needs someone to tell them to pick up the phone   Why You Should Listen: Season two of Storage Wins was supposed to end with Dan closing his first self-storage deal. And while that close is still coming (and both Alex and Dan know it), this episode makes the case that the most important thing Dan built over 38 episodes wasn't a portfolio. It was a version of himself capable of building one. Two years ago, the thought of calling a storage owner cold terrified him. Today, he can underwrite a facility, have a meaningful conversation with a seller, and submit an offer without breaking a sweat. That's not a small thing.   What makes this conversation hit differently is the specificity of the mistakes. Dan doesn't give you vague lessons about "staying consistent." He walks you through the exact deal he over-analyzed: the spreadsheets, the second-guessing, the mentors who looked at it for 30 minutes and landed on the same number he'd spent weeks circling. That's the kind of honesty you can actually use. And when Alex's boat analogy lands, the current of analysis paralysis pulling you out to sea versus the current of action bringing you to shore, you'll feel it.   If you've been sitting on a deal, a call, or even just the decision to get started, this episode gives you no more runway to hide behind. The LMO Method is simple. The Owner's Code is downloadable below. The blue ocean of 50,000-plus storage facilities is real. The only thing left is the action, and Dan's story is proof that imperfect action taken consistently will get you there.   Follow Alex Pardo here:   Website: https://storagewins.com Schedule a call: https://storagewins.com/call Facebook Group: Storage Wins Community Instagram: @alexpardo25 YouTube: Storage Wins Podcast   If this episode lit a fire under you, the best next step is the simplest one: pick up the phone and start talking to storage owners. Download the Owner's Code seller conversation framework linked below so you know exactly what to say, and book a free 10 to 15 minute discovery call with Alex at https://storagewins.com/call when you're ready to go deeper. If you're just finding the show, go back to the beginning of season two and follow Dan's full journey from episode one. You won't regret it.  

In this episode, Alex Pardo sits down with his longtime co-host and student Dan Wenzel for a season two wind-down conversation centered on the one thing no underwriting spreadsheet can measure: mindset. After 37 episodes of documenting Dan's journey into self storage investing, Alex and Dan pull back the curtain on the real growth that's happened, from near-paralysis on cold calls to confident conversations with storage owners across the country. This episode is a raw and honest look at how confidence is built through repetition, collaboration, and showing up even when you don't feel ready. If you've ever let fear, self-doubt, or the need for a perfect outcome keep you from taking action in your storage investing journey, this one is for you. You'll Learn How To: Build real confidence through consistent reps rather than waiting for a result to validate you Stop letting fear of rejection keep you from picking up the phone and calling storage owners Understand why collaboration with other investors accelerates growth faster than solo study Develop a "be, do, have" identity framework before the results show up Reframe a fumbled call or missed deal as a rep, not a failure Leverage broker relationships over time to sharpen your underwriting instincts Recognize the internal signals (nervousness, butterflies) that tell you to lean in, not back off What You'll Learn in This Episode [0:56] Alex opens the episode with the real obstacle holding most investors back from their first storage facility [1:20] Why mindset, confidence, and identity are the through-line of the entire season two journey [2:34] Alex breaks down the "be, do, have" framework and why most people have it backwards [3:26] Dan reflects on his biggest growth from episode one to episode 37 [4:32] How underwriting reps with other Storage Winners built Dan's confidence from the inside out [5:36] Was there a single light-bulb moment or was confidence an evolution? Dan answers directly [6:08] How an open broker relationship gave Dan a live benchmark to validate his own offers [7:24] Alex shares his ten-year podcasting anniversary and what a decade of reps actually produces [9:14] Why collaboration and a mastermind mentality separate investors who grow from those who stagnate [10:03] What no book or YouTube video can teach you: reading the human being behind the storage facility [13:48] What Dan can confidently do today that would have paralyzed him a year ago [16:34] Alex's personal story about a big opportunity that gave him butterflies, and what his wife said that snapped him back [18:17] Why not closing a deal by the end of the season doesn't define success or identity [20:11] Alex's closing challenge and how to connect with him for your first storage discovery call Who This Episode Is For: Investors who keep learning but haven't made their first offer yet People who freeze up at the idea of cold-calling storage owners Anyone tying their self-worth to whether a deal closes New and mid-stage storage investors who feel like they're "just going through the motions" Entrepreneurs who understand the technical side but struggle with the mental side Anyone who has consumed a lot of content and needs a push to take action instead Why You Should Listen: Season two of Storage Wins was supposed to be about buying a storage facility. And while that goal is still within reach, this episode makes the case that the most important thing Dan built over 37 episodes wasn't a portfolio. It was a version of himself capable of building one. Alex and Dan don't sugarcoat it. Confidence isn't something you feel before you start. It's something you earn through repetitions, through calls that go awkward, through underwriting deals alongside people who are a few steps ahead of you, and through showing up to record a podcast even on the weeks when the journey felt heavy. The "be, do, have" framework Alex references early in the episode is the spine of this conversation: you have to become the person first. The results follow. What makes this episode worth your time, whether you're brand new or already a few facilities in, is the reminder that growth is non-linear and often invisible until you look back. Dan couldn't have articulated his own evolution in episode one. But 37 episodes later, he can talk to any storage owner like the back of his hand. That's not luck. That's what happens when you put the reps in and refuse to quit. Follow Alex Pardo here: Website: https://storagewins.com Schedule a call: https://storagewins.com/call Facebook Group: Storage Wins Community Instagram: @alexpardo25 YouTube: Storage Wins Podcast If this episode stirred something in you, the best next step is simple: pick up the phone. There are 50,000 to 60,000 storage facilities in this country, with 64% owned by mom and pops. The blue ocean is real. If you're ready to take action, schedule a free 10 to 15 minute discovery call with Alex at https://storagewins.com/call. And if you're just finding this show, go back to episode one and follow Dan's full journey. You won't regret it.

In this solo episode, host Alex Pardo gives a candid update on Dan's journey to buy his first self-storage facility — a deal that had strong market demographics, favorable bank financing, and real value-add upside, until one buried spreadsheet assumption changed everything. This episode is a real-world lesson in self-storage underwriting, revenue ramp-up timelines, and what it actually costs to miss a detail in your deal filter. If you're working toward your first storage deal and want to understand how to stress-test your numbers before it's too late, this episode will save you from making the same costly mistake Dan made.   You'll Learn How To: Understand why storage revenue doesn't move like a light switch after acquisition Identify the ramp-up period tab in your deal filter and how to use it correctly Calculate how many net move-ins per month is realistic for your market Stress-test your debt service coverage ratio before presenting a deal to a bank Negotiate from a shoulder-to-shoulder position with sellers when deals need restructuring Recognize when a deal that looks good on paper is missing a critical timeline assumption Surround yourself with a community that can catch what your spreadsheet can't   What You'll Learn in This Episode [0:00] Dan's deal looked solid until one buried assumption flipped everything [0:32] Alex introduces Season 2 and Dan's journey from unemployed to first-time storage buyer [1:09] Why Dan wasn't excited when he finally got under contract — and what that reveals [1:45] Why celebrating each step matters even when you've been burned before [2:06] The market fundamentals Dan liked: demographics, income, population growth [2:31] The bank terms that made the deal attractive — 5.29% fixed for 5 years or 5.99% for 10 [3:05] A cautionary tale: a well-known investor who lost $15 million when rates adjusted on a $70M multifamily deal [4:13] Why Alex jumped on an impromptu Zoom to review Dan's underwriting spreadsheet [4:33] How Storage Wins community member Casey McKillop saved $100,000 on his first offer [6:02] The specific tab Dan wasn't reading correctly — net move-ins and the ramp-up period [7:07] The real issue: Dan assumed revenue would jump from $170K to $210K overnight [7:51] It would take Dan 10 months to reach profitability — and he wasn't prepared to fund it [8:09] The bank pulled out after reviewing the deal more closely [8:59] How to explain debt service coverage ratio (DSCR) to sellers and why 1.25–1.3 matters [10:14] The lesson: growth comes from adversity, and Dan won't make this mistake again   Who This Episode Is For: First-time storage investors preparing to make their first offer Investors who have been under contract before and had deals fall through Anyone underwriting a value-add storage deal and projecting a quick revenue bump Buyers who haven't stress-tested their debt service coverage ratio Entrepreneurs who know the numbers but need a second set of eyes on their assumptions Storage investors trying to understand how ramp-up timelines affect deal viability   Why You Should Listen: Dan's deal had everything going for it on the surface — strong demographics, committed bank financing, and a clear path to raising rents. But one overlooked tab in the deal filter spreadsheet showed that revenue wouldn't jump overnight. It would take ten months to reach profitability, and Dan hadn't budgeted for that gap. That single assumption blew up the DSCR, the bank walked, and a deal that looked ready to close came apart fast. This episode isn't about what went wrong. It's about what you can learn before it happens to you. Alex walks through the exact mistake — projecting revenue as a light switch rather than a ramp — and explains why having a community to stress-test your deal before you go under contract is worth more than almost anything else in this business. The most expensive education is experience. But it doesn't have to be yours. Dan learned this lesson so you don't have to.   Follow Alex Pardo here: Storage Wins Website: https://www.storagewins.com Book a Discovery Call: https://www.storagewins.com/call Storage Wins Facebook Group: https://www.facebook.com/groups/storagewins Instagram: @alexpardo25 YouTube: Storage Wins   If this episode hit home, share it with someone who's currently underwriting a self-storage deal or about to make their first offer. One conversation, one extra set of eyes on a spreadsheet, can be the difference between a great deal and an expensive lesson. Follow Storage Wins on your favorite podcast platform, and leave a rating and review — it helps more investors find the show. Ready to move from learning to owning? Head to https://www.storagewins.com/call and schedule your free ten-minute discovery call with Alex. Your first storage facility is closer than you think. Join the Storage Wins Facebook Group and connect with investors who are in the trenches just like you. The community is free, the knowledge is real, and the next deal could come from a conversation you haven't had yet.

In this episode, Alex Pardo continues the raw, unfiltered coaching series with Storage Wins community member Dan, who is now under contract on a 28,000 square foot self-storage facility priced at $2.625 million. After the previous conversation surfaced a critical gap in Dan's deal analysis — specifically that revenue doesn't jump to projected levels overnight but ramps slowly over months — this episode picks up with Dan processing some mixed emotions and working through the real question every first-time storage investor eventually has to answer: is the juice worth the squeeze? Alex walks Dan through how to evaluate that question honestly, without just telling him what to do. They talk about what qualifies as a base hit versus a home run on a first deal, how to look at the deal through the conservative, likely, and best-case lenses without letting optimism drive the offer, and what it actually means to responsibly bring equity partners into a deal you still believe in. It's one of the most practical, unscripted conversations the show has aired — and if you're at a similar inflection point in your own storage journey, this one was made for you. You'll Learn How To: Determine whether a deal is a true base hit or just a deal you're forcing because you're hungry to close Evaluate a storage deal through conservative, likely, and best-case revenue scenarios without getting burned by optimism Understand why revenue ramp-up is a slow burn — not a light switch — and how to model it correctly Structure equity partner terms that are competitive with what active investors in the storage space are actually looking for Weigh the real value of getting into your first deal even when the returns aren't exceptional Recognize the orange flags in a deal's financing structure before they become red flags at closing Build the confidence and clarity needed to pull the trigger — or walk away — with a clear, defensible reason   What You'll Learn in This Episode [0:00] Alex previews the series and what Dan missed in the prior deal analysis — the revenue ramp-up problem [0:47] The 28,000 sq ft deal under contract: $2.625M purchase price and the cash flow math that surfaced some hard questions [2:32] Dan shares his mixed emotions after the last call — and Alex explains why they're recording it anyway [3:18] Dan's framing: the value of getting into a first deal, even knowing he'll give up 40% equity and an 8% preferred return [4:33] What Scott Speer and other coaches told Dan about what investors are actually looking for right now [5:31] Running the numbers: 9–11% cash on cash return over five years and a 17–18% annualized return — and why it's still short of the 12–15% benchmark [6:27] Alex's philosophy on first deals: it doesn't have to be a home run, but it does have to be a base hit with low risk [8:25] What Alex learned from his own early deals — buying in markets he wouldn't touch today — and the lesson about operations vs. market fundamentals [9:35] How to think about the juice-worth-the-squeeze question based on your season of life, your goals, and your risk profile [10:42] Why hunger to close a deal is not enough justification — and what separates discipline from paralysis [11:17] Dan makes the case for the facility: competitors with much higher rates and occupancy above 90% suggest meaningful room to push rates [13:12] Running the likely scenario vs. conservative: how higher confidence in the market changes the deal math [15:17] The revenue light-switch analogy — and why missing this detail is one of the most common first-deal mistakes [16:52] Potential paths forward: renegotiating terms with the seller, adjusting interest rate assumptions, or restructuring the equity split [19:19] Alex's reminder: always determine your exit before you enter — and what that means for this deal specifically [19:42] Alex wraps the series so far and challenges listeners following Dan's journey to keep showing up with the same persistence   Who This Episode Is For: First-time storage investors who are under contract or close to it and second-guessing the numbers Investors who know they want to do a deal but aren't sure where to draw the line on acceptable returns Anyone who has ever confused being hungry to close with being ready to close Students of the Storage Wins community looking for a real-time, unscripted deal review Operators who want to understand how to model revenue ramp-up correctly before making an offer Investors considering bringing on equity partners and not sure what terms are realistic right now   Why You Should Listen: Most podcasts show you what winning looks like. This episode shows you what the messy middle looks like — the moment after you've done all the right things, run your analysis, gotten the deal under contract, and then discovered there was one number you weren't modeling correctly. That's not a failure. That's the job. And how you respond to that moment is what separates investors who close deals from investors who talk about deals. Alex doesn't hand Dan the answer here. He helps him build the framework to find it himself. What's the conservative case? What's the likely case? What does the market data actually support? What would a responsible equity partner need to see? Those questions matter a lot more than any single deal outcome — because the investor who can answer them clearly will keep finding deals long after this one is resolved. If you're in a similar moment right now — wrestling with whether a deal clears the bar or not — the framework Alex lays out in this conversation is one you can apply immediately to whatever is sitting in your pipeline.   Follow Alex Pardo here: Website — https://www.alexpardonow.com Storage Wins — https://www.storagewins.com Schedule a call with Alex — https://www.storagewins.com/call Facebook — https://www.facebook.com/alexpardonow Instagram — https://www.instagram.com/alexpardonow YouTube — https://www.youtube.com/@alexpardonow   Join the Storage Wins Facebook community and connect with other investors working through deals just like this one at https://www.facebook.com/groups/storagewins. If you're ready to go from where you are to owning your first storage facility within 6 to 12 months, head over to https://www.storagewins.com/call and let's talk.

In this episode, Alex Pardo reconnects with Dan to dig into the financial and strategic reality of his 28,000-square-foot storage facility under contract for $2.625M. This is part 3 of a multi-part series, and the conversation gets raw and unfiltered as they work through the deal's tightest challenge: Dan's initial miss on revenue ramp timing and how it impacts his cash flow projections and partnership structures. Alex uses this live deal walkthrough to unpack the critical thinking required before committing capital and equity to a first storage facility. It's messy, it's real, and it's exactly how serious operators need to evaluate opportunities before pulling the trigger.   You'll Learn How To: Understand revenue ramp dynamics and why projections don't happen overnight Evaluate whether a deal is worth equity and capital when returns are below market expectations Structure deals with debt and equity partners to manage cash flow gaps Identify when an interest rate or term change becomes a caution flag in a deal Design a facility exit strategy before you sign the purchase agreement Run conservative, likely, and best-case scenarios without falling into best-case bias Know the difference between doing a deal for experience and doing the right deal for returns   What You'll Learn in This Episode [00:00] Alex and Dan discuss the three-part series on Dan's 28K sq ft facility deal under contract [01:10] The critical oversight: revenue doesn't jump immediately when you raise rates, it ramps slowly [02:00] How a 2-3 person per month net move-in creates negative cash flow for 5–10 months [03:29] Dan's mixed emotions: value of the first deal vs. whether the juice is worth the squeeze [04:01] Equity structure options: 40% equity with 8% preferred return vs. 12% interest-only with smaller equity [05:41] Projected returns: 9–11% cash-on-cash over five years, annualized 17–18% (below market expectations) [06:37] Alex's philosophy: first deal doesn't need to be a home run, but it has to be a base hit with low risk [08:05] Alex's cautionary tale: his early deals in certain markets he wouldn't repeat, but bar was lower because he was learning [09:24] The decision framework: enough due diligence to confidently move forward or walk away with reason [14:15] Where community homework and market analysis become invaluable in deal evaluation [16:03] Revenue ramp isn't a light switch: it's a slow burn that models must account for with conservative assumptions [16:49] Conservative, likely, and best-case scenarios: don't make offers expecting everything goes right [17:02] Going back to the seller after due diligence to renegotiate price, terms, or structure [17:25] Interest rate sensitivity: if 70–80 basis points breaks the deal, it's a yellow flag [18:34] Partnership scenarios: 40% equity vs. 20–30% equity depending on your time and value contribution [19:15] Exit strategy before entry: you determine how you exit, and rarely do you buy and operate forever   Who This Episode Is For: First-time storage investors evaluating their first deal and unsure if the numbers work Operators with a property under contract trying to decide between partnerships, debt, or walking Investors who've been analyzing deals but haven't pulled the trigger and need a reality check Deal makers questioning whether their first facility has to be a grand slam or just a win Real estate operators learning the difference between deal experience and deal returns Anyone struggling with confidence on deal evaluation, market selection, or partnership structures   Why You Should Listen: This episode does something most storage content doesn't: it shows you the real conversation a smart operator has when a deal is tight, promising, but not yet perfect. Alex doesn't tell Dan "do it" or "don't do it." Instead, he walks him through the thinking process—how to weigh risk, returns, equity dilution, and the value of your first facility against the need to protect your capital and time. The key insight here is revenue ramp. It's the single detail that shifted Dan's deal from "looks good" to "needs more work." In self-storage, you don't buy a 60% occupied facility at a certain price, make some operational improvements, and suddenly it's 90% occupied next month. It takes time. Every month you're adding a few units, pushing rates on the existing base, and slowly building to your pro forma. If your financing doesn't account for that reality, your deal can go negative cash flow for longer than your capital can sustain. The broader lesson is this: your first storage deal should absolutely get you on base. It should teach you how to find, evaluate, underwrite, and operate a self-storage facility. But it shouldn't be a financially reckless trade just to check the box. Do the first one right, and you'll be confident to repeat it faster. Do the first one wrong, and you might be out capital, confidence, and momentum.   Follow Alex Pardo here: Storage Wins Podcast — storagwins.com Facebook — Storage Wins Community (join the group for continued learning and peer support) Instagram — @alexcpardo YouTube — Storage Wins   Doing your first storage facility is a big decision, and the temptation to move fast is real. But as Alex reminds Dan, there's no rush. You're not trying to do a deal for the sake of doing a deal. You're trying to do the right deal at the right time with returns that actually work. If you're ready to evaluate your first storage opportunity with clarity and confidence, head over to storagwins.com/call to schedule a free discovery call with Alex and explore whether self-storage is the right next move for you. The only thing standing between you and your goals is action.

In this episode of Storage Wins, Alex Pardo welcomes back Dan Wentzel with a major announcement: after months of grinding through deals, cold calls, and follow-ups, Dan is officially under contract on a $2.625 million self-storage facility that has 234 units and 28,000 square feet in a growing market with strong demographics.   What makes this milestone so powerful isn't just the deal itself — it's the journey that led to it. Dan cold called this owner four years ago, followed up for over a year, sent somewhere between six and twelve offers, and refused to quit even when the seller went to a broker and the deal almost died twice. This is a masterclass in what persistence actually looks like in the real world of self-storage investing.   The conversation dives deep into how a single phone call to a local bank, uncovering better lending terms than anything previously available, completely changed what Dan could offer and finally got the deal done. It's a reminder that creative problem-solving and consistent action can unlock opportunities that feel out of reach.   Alex and Dan also work through the deal's financials in real time, breaking down back-of-napkin underwriting: starting with $275,000 in current revenue, applying a 35% expense ratio to arrive at a $178,750 NOI, and exploring what a conservative 20% rent increase could do (pushing projected NOI to over $217,000). With rates sitting 30–40% below market and only two competitors in the area (one of which appears to be at capacity), the upside is real. The episode closes with a cliffhanger. The numbers are promising, but the next episode will tackle how to structure the capital stack: debt vs. equity, investor returns, and whether this deal can fully support itself.   This is one of the most honest and instructive episodes in the series, proof that the deal of your life can be the one you almost walked away from. ⸻ You'll Learn How To: Push through analysis paralysis and doubt by staying in motion even when results aren't showing yet  Follow up with sellers over months and years without burning the relationship  Use simple back-of-napkin math to quickly evaluate any self-storage deal  Apply an expense ratio to calculate NOI and interpret cap rates in context • Identify value-add opportunities from below-market rents and unsophisticated operations  Use bank financing creatively to increase your offer and structure a better deal  Recognize what makes a market worth pursuing: population growth, median income, and limited competition  Build a simple, sustainable follow-up system that doesn't require an expensive CRM ⸻ What You'll Learn in This Episode: [0:00] Dan announces he's under contract on a $2.625 million storage facility [1:00] Alex reflects on Dan's journey — from stuck and overwhelmed to under contract [3:16] What the mindset shift actually looked like: keeping your head down and taking the next step [4:08] Was quitting ever a real thought? Dan's honest answer [5:38] Why Alex's mentor told him to "love the journey" — and what that actually means [6:35] The confidence that comes from persisting when others would have quit [7:40] Deal overview: how did Dan even find this opportunity? [8:43] Cold called the owner four years ago — couldn't get through [9:12] A VA finally made contact: seller wanted $3 million — the follow-up began [10:03] How finding better bank financing changed everything and unlocked the deal [10:41] The numbers: 28,000 sq ft, 234 units, plus 24 containers with upside potential [11:32] How many offers did Dan send this seller? "Somewhere between six and twelve" [12:07] Why seller financing was difficult: the seller wanted 40% down [13:03] What made this deal worth the persistence: unsophisticated owner, strong market [13:28] No Google Maps presence, no online rentals, no rate management — maximum upside [14:22] Dan's follow-up system: a Google spreadsheet and phone reminders [15:14] Why the best CRM is the one you actually use [15:55] Market demographics: 3% annual population growth, $90K median household income [16:22] Seller's motivation: retirement [17:06] Purchase price per square foot: $94 — high, but not the full picture [17:31] Current annual revenue: $275,000 at 95% occupancy [18:01] Walking through back-of-napkin math with Dan live on the show [19:47] NOI calculation: $275K × 65% = $178,750 — what that means as a 7 cap [21:07] Why cap rates alone don't tell the full story [22:22] How much can revenue grow? Rates are 30–40% below market [23:48] Analyzing worst case, likely, and best case revenue scenarios [25:11] Only two competitors — one appears to be at full capacity [26:40] How to review the P&L month by month to project ramp-up revenue [27:17] Conservative scenario: 20% rate increase = $60K in additional top-line revenue [27:41] New projected NOI: $217,750 — now buying at an 8 cap [28:29] What comes next: layering debt and equity onto the deal [30:29] The cliffhanger: tune in to the next episode for full capital stack breakdown ⸻ Who This Episode Is For: Investors who have been grinding without results and are questioning whether to keep going  Anyone trying to source their first off-market self-storage deal through cold calling  Listeners who want to understand how to underwrite a deal from scratch  Entrepreneurs learning how to structure persistent, respectful follow-up with sellers  Investors exploring how bank financing can improve deal terms  Anyone building a value-add self-storage investment thesis  People who need a reminder that the breakthrough is usually just on the other side of the next rep ⸻ Why You Should Listen: Most people give up long before the deal gets done.   Dan Wentzel cold called this seller four years ago, got nowhere, followed up for over a year, sent over half a dozen offers, watched it almost go to other buyers twice — and then found one bank with better terms that changed everything.   This episode is a real-time case study in what persistence, creative financing, and consistent action actually look like in the self-storage business. If you've been putting in the work and not yet seeing the results, this conversation will remind you why you can't afford to stop now. ⸻ Follow Alex Pardo here: Website: https://alexpardo.com/ Facebook: https://www.facebook.com/alexpardo15 Instagram: https://www.instagram.com/alexpardo25 YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ ⸻ Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo reconnects with Dan Wentzel to unpack the dramatic shift that's taken place over the last several episodes. After months of overthinking, hesitation, and struggling with analysis paralysis, Dan is now operating from a completely different place: confidence built through reps, action, and real-world experience. What makes this conversation powerful is that the breakthrough didn't come from one magical strategy or perfect deal. It came from volume, repetition, relationships, and exposure to real offers in the marketplace. As Dan shares updates on an off-market self-storage opportunity he's been negotiating for months, the conversation reveals how seeing other buyers' offers, collaborating with the Storage Wins community, and repeatedly underwriting deals helped him realize something important: most experienced investors arrive at similar conclusions. That realization changed everything. The episode also dives into one of the most important principles in entrepreneurship and investing: progress creates confidence. Alex explains how momentum compounds through action—and how hesitation, overthinking, and fear create the exact opposite cycle. Along the way, Alex shares a personal story about nearly losing his first storage deal because he spent too much time trying to perfect contracts and eliminate uncertainty before moving forward. It becomes a powerful lesson in why confidence is built through action—not endless preparation. The conversation closes with a real-world financing breakthrough as Dan uncovers a bank financing option that completely changes the structure of a $3 million seller-financed deal and potentially removes one of the biggest obstacles holding the deal back. This episode is a masterclass in momentum, confidence, relationships, and learning how to trust yourself enough to move forward before everything feels certain. ⸻ You'll Learn How To: • Build confidence through reps, action, and real-world experience • Stop overthinking and start creating momentum through progress • Leverage relationships and community to strengthen decision-making • Understand how experienced investors structure creative offers • Balance asking the right questions without overcomplicating deals • Avoid losing opportunities by chasing perfection • Use bank financing creatively to solve seller financing obstacles • Detach from outcomes and focus on consistent execution ⸻ What You'll Learn in This Episode: [0:01] Why progress creates confidence—and confidence compounds [0:49] The major mindset and identity shift happening with Dan [2:07] Recognizing growth by comparing past vs current conversations [3:31] The specific off-market deal that accelerated Dan's confidence [4:13] Seeing how multiple buyers structured similar offers [5:00] Why creativity in financing changes everything [5:30] Realizing most experienced investors arrive at similar conclusions [6:06] The role of the Storage Wins community in building confidence [7:02] Why asking questions is critical when buying multimillion-dollar businesses [7:53] "You're one conversation away from a completely different life" [8:50] The mindset trap behind questioning small investments in yourself [10:13] Why relationships help you borrow confidence from others [10:48] The balance between asking enough questions vs too many [11:27] Alex's story of almost losing his first storage facility deal [13:07] The danger of trying to perfect contracts before taking action [14:27] Why people need more reps—not more information [15:05] The driving analogy: confidence is built by driving the car [16:12] Why investors try to "drive with one foot on the brake" [17:00] The importance of having a support system and community [18:17] How action transformed a community member into the "cold calling queen" [19:18] The cycle: action → progress → confidence → more action [20:49] Dan's current pipeline: underwriting deals and making offers [22:10] Why detaching from outcomes creates better energy and communication [23:20] "Luck" comes from preparation meeting opportunity [25:10] The financing breakthrough that changed the $3M deal structure [26:00] How bank financing reduced the required down payment dramatically [27:20] Why the seller may respond differently to a bank-financed offer [27:54] Alex's final challenge: stay committed to the process, not the outcome ⸻ Who This Episode Is For: • Investors struggling with confidence and momentum • Listeners dealing with analysis paralysis or overthinking • Anyone trying to buy their first self-storage facility • Entrepreneurs who need to build belief through action • Investors learning how to structure creative financing offers • People looking for the right community and support system • Anyone who needs to stop waiting for certainty before taking action ⸻ Why You Should Listen: Most people think confidence comes before action. In reality, confidence comes because of action. This episode breaks down how momentum is actually built—and why the investors who succeed are usually the ones willing to take imperfect action consistently, even before they feel fully ready. If you've been stuck overthinking deals, questioning yourself, or waiting until you feel "certain," this conversation will help you shift your mindset, simplify your approach, and start building the confidence that only comes through progress. ⸻ Follow Alex Pardo here: • Alex Pardo Website: https://alexpardo.com/ • Alex Pardo Facebook: https://www.facebook.com/alexpardo15 • Alex Pardo Instagram: https://www.instagram.com/alexpardo25 • Alex Pardo YouTube: https://www.youtube.com/@AlexPardo • Storage Wins Website: https://storagewins.com/ ⸻ Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/

If episode thirty was about identifying analysis paralysis as the bottleneck, episode thirty-one is about the breakthrough that happens when you finally stop chasing certainty and start trusting yourself. In this episode of Storage Wins, Alex Pardo continues coaching Dan Wentzel through one of the biggest mindset shifts of the entire journey so far. After spending months overanalyzing deals and trying to craft the "perfect" offer, Dan reveals a major breakthrough: he recently underwrote a deal in just one hour—and for the first time, felt confident enough to move forward without needing additional validation. That realization sparks a deeper conversation about what was really happening beneath the surface all along. As Alex breaks it down, the issue was never about spreadsheets, underwriting skills, or lack of knowledge. The real problem was the need for certainty. By spending excessive time analyzing deals, Dan was unintentionally protecting himself from the discomfort of taking the next step—making offers, facing uncertainty, and risking failure. The conversation dives into the hidden ways investors self-sabotage, how perfectionism quietly destroys momentum, and why "the perfect offer" simply does not exist. Alex also explains how confidence compounds over time, and why trusting yourself becomes one of the most important skills in real estate investing. What makes this episode especially powerful is the visible shift in Dan's energy and confidence throughout the conversation. For the first time in the journey, the breakthrough feels real—not because a deal closed, but because the mindset finally changed. This episode is a masterclass in confidence, imperfect action, and learning how to move forward before you feel 100% certain. ⸻ You'll Learn How To: • Break free from analysis paralysis and perfectionism • Reduce the need for certainty before taking action • Build confidence through repetition and imperfect action • Identify hidden forms of self-sabotage during the deal process • Trust your underwriting skills without needing constant validation • Move from overthinking into momentum and execution • Focus on progress instead of crafting the "perfect" offer ⸻ What You'll Learn in This Episode: [0:04] Why the "perfect offer" does not exist [0:37] The real thing holding most investors back: certainty [1:22] Recap of Dan's journey through highs, lows, and mindset challenges [1:46] The previous breakthrough: reducing underwriting time [2:27] Dan reveals he recently underwrote a deal in just one hour [3:15] The key shift: feeling confident without needing more validation [4:12] Why certainty becomes a trap for investors [5:07] The danger of trying to craft the perfect offer [6:19] Perfectionism as a hidden form of self-sabotage [7:05] Why staying in spreadsheets feels "safe" emotionally [7:39] The confidence bank account analogy [8:06] What helped Dan reduce underwriting time from 4 hours to 1 [8:38] Learning confidence through comparing multiple buyer offers [9:20] Discovering that most investors arrive at similar conclusions [9:47] "Protect your confidence" as the entrepreneur's #1 responsibility [10:31] How overanalyzing creates a cycle of fear and doubt [11:25] The power of reclaiming 15 extra hours per week [12:07] Why coaching works when you remain coachable [13:03] Trusting yourself while still leveraging mentors and community [13:47] Why deal flow—not spreadsheets—is the real priority [14:12] The advantage of becoming great at finding opportunities [14:53] The big takeaway: enough confidence is enough to act [15:40] Alex identifies the real breakthrough: eliminating self-sabotage [16:14] Why Dan's energy and confidence finally feel different ⸻ Who This Episode Is For: • Investors stuck in analysis paralysis or overthinking • Listeners who struggle with confidence before making offers • Anyone trying to overcome perfectionism in business • Entrepreneurs who constantly seek more certainty before acting • People pursuing their first self-storage facility • Investors who feel stuck despite having knowledge and skills ⸻ Why You Should Listen: Most investors think they need more information before taking action. In reality, they usually need more confidence. This episode reveals how the need for certainty quietly keeps investors stuck in endless analysis, delays momentum, and creates hidden self-sabotage. More importantly, it shows how confidence is built—not by knowing everything, but by trusting yourself enough to take the next step. If you've ever felt trapped in overthinking, waiting for the "perfect" offer, or needing complete certainty before moving forward, this conversation will help you break that cycle and finally start building momentum. ⸻ Follow Alex Pardo here: • Alex Pardo Website: https://alexpardo.com/ • Alex Pardo Facebook: https://www.facebook.com/alexpardo15 • Alex Pardo Instagram: https://www.instagram.com/alexpardo25 • Alex Pardo YouTube: https://www.youtube.com/@AlexPardo • Storage Wins Website: https://storagewins.com/ ⸻ Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo continues coaching Dan Wentzel through the realities of trying to buy a first storage facility with limited time and limited bandwidth. After identifying underwriting as the primary bottleneck in the previous episode, the conversation now shifts into a deeper breakdown of why it's happening—and how to fix it.   Dan reveals that he's spending four to six hours analyzing individual deals before feeling comfortable enough to make an offer. That revelation immediately sparks a major coaching moment.   Alex challenges the entire approach.   Instead of trying to craft the "perfect" offer with complete certainty, Alex explains why successful investors focus on speed, volume, and confidence over perfection. By walking through what information is actually necessary to evaluate a storage deal, they uncover a critical truth: you often need far less information than you think to make a strong offer.   The conversation also explores the psychology behind analysis paralysis—how fear of being wrong, lack of confidence, and the desire to avoid mistakes can quietly destroy momentum and keep investors stuck in endless underwriting loops.   As Alex breaks down real-world examples from his own investing experience, including taking a $100,000 lower offer because of confidence in the buyer, the bigger lesson becomes clear: relationships, certainty, and execution matter far more than perfect spreadsheets.   This episode is a masterclass in simplifying underwriting, increasing deal volume, and understanding that progress comes from taking more shots—not from endlessly polishing the same one.   ⸻   You'll Learn How To:   • Reduce analysis paralysis when underwriting storage deals • Identify the minimum information needed to make an offer • Increase deal volume by simplifying your underwriting process • Focus on speed and momentum instead of perfection • Understand why relationships and confidence impact deal flow • Separate "good enough" underwriting from overanalyzing • Prioritize progress and activity over perfect spreadsheets   ⸻   What You'll Learn in This Episode:   [0:13] Why Alex accepted a $100K lower offer on one of his storage facilities [1:22] Recap of the Season 2 journey and recent reset conversation [2:13] Dan's current role within the four-person Storage Wins team [3:04] Identifying underwriting as the biggest bottleneck [4:31] The shocking truth: spending 4–6 hours analyzing one deal [5:23] Why overanalyzing destroys momentum and volume [6:38] The reality of only analyzing 1–2 deals per week [7:40] Why low deal volume guarantees slow progress [8:00] The two possible problems: capacity or overthinking [9:28] Why successful investors focus on volume and repetitions [10:39] Alex calls out the real issue: analysis paralysis [11:32] Breaking down the minimum viable information needed for underwriting [12:34] Unit mix, rental rates, and basic revenue assumptions [13:56] Why you can still make strong offers with limited information [15:04] Simple market analysis without overcomplicating the process [16:23] The revelation: a rough offer could be built in 10–15 minutes [18:18] Why one hour should be the absolute maximum for underwriting [18:56] Using quick deal filters before deep dives [20:00] Dan's concern: "I don't just want to be in range—I want to win the deal" [20:48] Why confidence and relationships matter more than being the highest offer [22:07] Avoiding overpaying based on pro forma assumptions [23:43] The danger of perfectionism in underwriting [24:33] Why spending four hours on a deal is unsustainable [26:58] Dan's biggest takeaway: work in the business, not on the business [28:26] The paradigm shift around imperfect action and momentum [29:14] Why more offers create more opportunities and better results   ⸻   Who This Episode Is For: • Investors stuck in analysis paralysis when evaluating deals • Listeners spending too much time underwriting opportunities • Anyone struggling to make offers confidently • Entrepreneurs who overthink instead of taking action • Investors trying to maximize limited time and bandwidth • People pursuing their first self-storage deal   ⸻   Why You Should Listen:   Most investors don't lose deals because they lack knowledge.   They lose because they spend too much time trying to be perfect.   This episode shows how overanalyzing quietly kills momentum, limits deal flow, and creates unnecessary bottlenecks. More importantly, it teaches you how to simplify your underwriting process, focus on what actually matters, and increase the number of opportunities you're putting yourself in front of.   If you've ever felt stuck trying to "fully understand" every deal before taking action, this conversation will help you move faster, make better decisions, and finally start building real momentum.   ⸻   Follow Alex Pardo here:   • Alex Pardo Website: https://alexpardo.com/ • Alex Pardo Facebook: https://www.facebook.com/alexpardo15 • Alex Pardo Instagram: https://www.instagram.com/alexpardo25 • Alex Pardo YouTube: https://www.youtube.com/@AlexPardo • Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo reconnects with Dan Wentzel after a long pause in the journey. Over the last several months, Dan's storage business has slowed dramatically due to life demands, limited time, family responsibilities, and the challenge of trying to balance business-building with being present at home.   But instead of avoiding the conversation, Alex leans directly into it.   What unfolds is one of the most transparent and honest coaching conversations of the entire series. Together, they unpack the emotional weight that comes with feeling stuck, comparing yourself to others, losing momentum, and questioning whether progress is even happening.   As the conversation progresses, Alex identifies a major issue that many new investors struggle with: focusing on the wrong things at the wrong time. Instead of spending valuable time building systems, refining processes, or worrying about operations, Alex challenges Dan to simplify everything down to one objective—finding deals.   The message becomes crystal clear: if you're trying to buy your first storage facility, your time should almost entirely be spent in the deal discovery phase. Conversations, underwriting, analyzing opportunities, and making offers matter far more than perfect systems, future operations, or hypothetical scenarios.   The episode also dives into the realities of partnerships, time constraints, and self-belief. Despite setbacks and slower-than-expected progress, Alex reinforces an important truth: the journey only fails if you quit.   This episode is a powerful reminder that progress often comes from simplifying, recommitting, and focusing relentlessly on what actually moves the needle.   ⸻   You'll Learn How To: • Simplify your focus when momentum stalls out • Prioritize revenue-generating activities over unnecessary systems • Avoid getting distracted by operations before you own a deal • Identify the difference between working in the business vs on the business • Maximize limited time by focusing on high-impact actions • Navigate partnerships and clearly define roles within a team • Rebuild confidence and momentum during difficult seasons   ⸻   What You'll Learn in This Episode:   [0:15] Why systems and processes matter—but timing matters more [1:37] Feeling stalled out, discouraged, and low on momentum [2:44] The emotional impact of comparison and adversity [3:14] Why the Storage Wins journey temporarily paused [4:10] Showing up even when life feels chaotic and difficult [5:17] The parallels between business setbacks and getting "tapped out" in jiu-jitsu [6:09] Why transparency and vulnerability matter during difficult seasons [6:27] Dan's first win: simply continuing to show up [7:01] Working with three other Storage Wins members to pursue deals [8:09] Challenges and opportunities of four-person partnerships [9:37] Identifying the real problem behind "not enough time" [10:15] The importance of planning your days and weeks intentionally [11:21] Peeling back the layers to uncover the root challenge [12:16] How systems and CRMs became a distraction from actual deal flow [14:15] The difference between working in the business vs on the business [16:01] Why limited time must be spent on activities that move the needle [17:12] Alex's frustration with focusing on operations too early [18:32] Why funding and operations should NOT be your current focus [19:38] Simplifying the business down to finding deals and making offers [20:30] Why underwriting should not become a bottleneck [21:18] Defining roles and responsibilities within the team [22:21] Identifying the true bottleneck: lack of underwriting volume [23:11] The only way this journey fails is if you quit [24:03] Rebuilding confidence and recommitting to the goal   Who This Episode Is For: • Investors who feel stalled out or discouraged in their journey • Listeners struggling to balance family, work, and business-building • Anyone overwhelmed by systems, tools, and operational complexity • Entrepreneurs trying to maximize limited time and energy • People stuck in learning mode instead of taking action • Investors pursuing their first self-storage deal   ⸻   Why You Should Listen:   Most people don't fail because they lack information.   They fail because they lose focus on what actually matters.   This episode strips away the noise and reminds you that buying your first storage facility doesn't require perfect systems, endless preparation, or knowing every future step in advance. It requires focused action, consistency, and the willingness to keep showing up even when progress feels slow.   If you've been stuck, overwhelmed, or distracted by things that don't truly move the needle, this conversation will help you simplify your approach and refocus on the actions that create real momentum.   Follow Alex Pardo here: • Alex Pardo Website: https://alexpardo.com/ • Alex Pardo Facebook: https://www.facebook.com/alexpardo15 • Alex Pardo Instagram: https://www.instagram.com/alexpardo25 • Alex Pardo YouTube: https://www.youtube.com/@AlexPardo • Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo reconnects with Dan Wentzel after his call with the owner of the 53,000-square-foot storage facility. Going into the conversation, the opportunity looked extremely promising: seller financing was on the table, the facility was 100% occupied, and the deal had the potential to generate well over six figures in annual cash flow.   But during the call, the seller shifted directions completely.   Instead of pursuing seller financing, the owner revealed he now wants to cash out and complete a 1031 exchange into another property—primarily to avoid an upcoming Washington state tax increase. Suddenly, the structure of the deal changes, the financing strategy changes, and the entire opportunity has to be reevaluated.   What makes this episode powerful isn't just the negotiation shift—it's the mindset battle that follows.   As Dan starts slipping back into discouragement and assuming the deal is "another one that comes and goes," Alex immediately steps in to challenge the pattern. Through direct coaching, he pushes Dan to stop allowing past experiences to shape future expectations and reminds him that negotiation changes are not rejection—they're simply part of the process.   The conversation also breaks down advanced deal structuring concepts, including hybrid seller financing offers, using banks alongside seller carrybacks, and why giving sellers multiple offer options often leads to better outcomes.   This episode is a masterclass in adaptability, negotiation strategy, and learning how to stay emotionally steady when deals evolve in unexpected ways.   ⸻   You'll Learn How To:   • Adapt quickly when sellers change deal terms mid-negotiation • Structure multiple creative financing offers to increase flexibility • Use hybrid financing strategies with banks and seller carrybacks • Avoid letting past failed deals influence current opportunities • Stay emotionally grounded when negotiations shift unexpectedly • Reframe setbacks as opportunities to improve deal structure • Focus on solving problems instead of fearing rejection   ⸻   What You'll Learn in This Episode:   [0:05] Recap of the $4.5M seller-financed opportunity and projected cash flow [1:40] Dan's mindset going into the seller conversation [2:01] Why focusing on the seller removed pressure from the call [3:32] The seller's major pivot away from seller financing [4:01] Why the seller now wants a 1031 exchange instead [5:11] The impact of Washington state tax changes on the seller's motivation [6:13] Why experienced sellers sometimes bluff competing offers [6:52] The mistake of overthinking seller conversations [7:45] How financing changes affect deal structure and cash flow [8:39] Exploring hybrid financing: bank loan + seller carryback [9:44] Why giving sellers multiple offers creates flexibility [10:33] Structuring lower all-cash offers vs creative financing offers [11:23] Dan slipping back into discouragement after the call [12:10] Why your past does not determine your future results [13:17] The danger of repeating the same negative thought patterns [14:26] "Stop rewriting the same chapter" mindset analogy [15:35] Running multiple underwriting scenarios before the next offer [16:02] Why you can't negotiate scared to lose the deal [17:15] The importance of continuously strengthening your mindset [18:10] Replacing negative thinking patterns with intentional focus   ⸻   Who This Episode Is For:   • Investors navigating changing seller expectations during negotiations • Listeners struggling with discouragement after deals shift or stall • Anyone learning how to structure creative financing offers • Entrepreneurs battling negative thought patterns or self-doubt • People who need to become more adaptable during negotiations • Investors trying to stay emotionally steady through uncertainty   ⸻   Why You Should Listen:   Most deals don't fall apart because of the numbers.   They fall apart because investors struggle emotionally when things stop going according to plan.   This episode shows how quickly negotiations can shift—and why successful investors stay flexible, emotionally grounded, and solution-oriented when they do. From creative financing pivots to mindset breakthroughs, this conversation highlights the importance of staying focused on possibilities instead of problems.   If you've ever felt discouraged after a seller changed terms, rejected an offer, or shifted directions entirely, this episode will help you respond with confidence instead of fear.   ⸻   Follow Alex Pardo here:   • Alex Pardo Website: https://alexpardo.com/ • Alex Pardo Facebook: https://www.facebook.com/alexpardo15 • Alex Pardo Instagram: https://www.instagram.com/alexpardo25 • Alex Pardo YouTube: https://www.youtube.com/@AlexPardo • Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo coaches Dan Wentzel moments before a live call with a self-storage owner who may be open to selling a 53,000-square-foot facility through seller financing. But instead of obsessing over the numbers or trying to "close the deal," Alex shifts the focus toward something far more important: understanding the seller.   As they prepare for the conversation, Alex reinforces a foundational principle that separates average investors from great ones: focus on the seller, not the storage facility. By uncovering the owner's real motivations, goals, and timeline, Dan can structure a deal around what actually matters to them—not just what looks good on paper.   The episode also dives deep into creative financing strategy, including how to think about down payments, amortization, no-payment periods, private lenders vs equity partners, and long-term cash flow. Through real-time underwriting and deal analysis, Alex walks through how this opportunity could potentially generate six figures in annual cash flow while requiring little or no money out of pocket.   But the real breakthrough in this conversation isn't the deal structure—it's how Dan shows up. Following the previous episode's mindset reset, Alex challenges him to communicate with confidence, ask better questions, and stop approaching seller conversations from a place of need.   This episode is a masterclass in seller psychology, creative deal structuring, and the mindset required to lead conversations with confidence and clarity.   ⸻   You'll Learn How To:   Focus on seller motivation instead of getting distracted by the deal Ask better questions that uncover what sellers actually want Structure seller financing deals with stronger terms and flexibility Evaluate long-term cash flow opportunities through simple underwriting Think through equity partners vs private lender structures Show up to seller conversations with confidence and authority   ⸻   What You'll Learn in This Episode:   [0:55] Why seller conversations matter more than spreadsheets [2:33] The background of the 53,000 sq ft seller-financed opportunity [4:12] Spotting opportunity in unsophisticated storage markets [5:32] The power of three years of consistent follow-up [6:26] Why understanding seller timeline is critical [8:10] Framing questions around what the seller actually wants [9:49] Why seller financing creates major opportunity [11:20] What 100% occupancy usually signals about upside potential [12:58] Breaking down the facility revenue and asking price [14:16] Evaluating seller financing terms: down payment, interest, and amortization [16:08] Structuring no-payment periods to maximize cash flow [17:49] Calculating NOI and projected cash flow step by step [19:58] Using private lenders vs equity partners to fund deals [22:14] Why this is more of a cash flow play than an equity play [24:05] Breaking down projected cash flow over the first three years [25:58] Understanding long-term upside and exit strategy [27:05] "50% of the watermelon is better than 100% of the grape" [27:27] Preparing mentally and physically before seller conversations [27:52] Why confidence and focus matter more than perfect notes   ⸻   Who This Episode Is For:   Investors preparing for real seller conversations Listeners trying to structure creative financing deals Anyone learning how to evaluate cash flow opportunities Entrepreneurs struggling with confidence in negotiations People interested in seller financing and low-money-down acquisitions ⸻   Why You Should Listen:   Most investors spend too much time analyzing deals and not enough time understanding sellers.   This episode shows how the best opportunities come from uncovering what the seller actually wants—and then structuring a deal around it. From creative financing to confidence in communication, this conversation breaks down both the tactical and psychological side of getting deals done.   If you've ever wondered how experienced investors approach seller calls, structure financing creatively, and think through cash flow opportunities in real time, this episode gives you a front-row seat.   ⸻   Follow Alex Pardo here:   Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo works with Dan Wentzel through one of the most critical inflection points in the entire journey so far. After consistently taking action, making offers, and having conversations, Dan finds himself stuck in a frustrating cycle—doing the work, but expecting the same disappointing outcome every time.   What unfolds is a powerful shift away from tactics and into the internal game. Alex identifies the real issue immediately: it's not a lack of knowledge, resources, or opportunity—it's a mindset problem. More specifically, it's the expectation that deals won't work out, which is quietly influencing everything from tone and confidence to how Dan shows up in conversations with sellers.   This episode pulls back the curtain on how belief, energy, and communication directly impact results. From self-sabotage and low confidence to timid conversations and lack of frame control, Alex breaks down how these subtle factors are costing opportunities—and how to fix them.   But more importantly, the conversation introduces a new way forward. Instead of trying to control every outcome or force deals to work, the focus shifts to letting go, showing up consistently, and trusting the process. By reframing expectations, protecting confidence, and communicating with conviction, Dan is challenged to break the cycle and step into a new level of performance.   This episode is a turning point—where the realization hits that success isn't just about what you do, but how you think, how you show up, and what you believe is possible.   ⸻   You'll Learn How To:   Break the cycle of expecting negative outcomes from your efforts Identify and eliminate self-sabotaging thought patterns Communicate with more confidence and authority in seller conversations Shift from outcome-based thinking to process-based execution Protect your confidence as your most valuable asset Show up with energy and conviction that builds trust and credibility   ⸻   What You'll Learn in This Episode:   [1:33] Why feeling stuck and discouraged is more common than you think [3:11] Dan's frustration: doing the work but seeing the same results [5:01] The hidden problem: expecting deals to fail before they start [6:20] Why mindset—not tactics—is the real bottleneck [7:49] Protecting confidence as the #1 job of an entrepreneur [9:25] How low confidence shows up in conversations with sellers [11:03] The impact of timid tone and lack of frame control [13:05] Why belief must match communication [14:24] Self-sabotage: how your expectations shape your outcomes [16:05] The shift from chasing deals to evaluating opportunities [18:05] Why sellers need to feel your certainty and conviction [20:06] Contagious enthusiasm and how it influences results [22:28] The importance of asking better questions—not more questions [24:57] Choosing the story you tell yourself about your progress [27:32] Why consistency guarantees results over time [29:50] Letting go of control and trusting the process [31:45] The role of faith and releasing pressure [34:20] Practical ways to shift your energy before key conversations [36:30] Focusing on helping—not closing—the deal [38:45] Why one mindset shift can unlock everything   ⸻   Who This Episode Is For:   Investors who feel stuck despite taking consistent action Listeners struggling with confidence in conversations Anyone dealing with discouragement after repeated "no's" Entrepreneurs who know what to do but aren't seeing results People ready to break through mental barriers and level up   ⸻   Why You Should Listen:   Most people think they need better strategies or more opportunities.   In reality, they need a better mindset.   This episode shows how your expectations, energy, and belief system directly impact your results—and why even the best strategy won't work if your mindset is working against you.   If you've been doing the work but not seeing the results, this conversation will help you identify what's really holding you back—and give you the tools to finally break through.   ⸻   Follow Alex Pardo here:   Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/  

In this episode of Storage Wins, Alex Pardo reconnects with Dan Wentzel after a major life shift: the birth of his second child. With his available time cut down significantly, Dan finds himself navigating a new reality—less time, more responsibility, and growing pressure around his progress in self-storage.   But instead of treating this as a limitation, the conversation quickly reframes it as an opportunity. With only about ten hours a week to dedicate to the business, the focus becomes clear: how do you maximize that time in the most effective way possible?   Alex breaks down a powerful concept that challenges how most people think about productivity. It's not about how many hours you have—it's about what you do with them. Ten focused hours spent on revenue-generating activities like conversations, deal analysis, and making offers will always outperform thirty scattered hours spent in research and hesitation.   As the conversation unfolds, a key shift emerges. Dan begins to lean into collaboration—partnering with other members of the Storage Wins community to leverage time, skills, and opportunities. What initially felt like a constraint becomes a catalyst for growth, forcing him to think differently, act more intentionally, and tap into the power of working with others.   The episode also dives into the importance of mindset during difficult seasons. Feeling stuck, discouraged, or behind is part of the journey—but how you interpret that feeling determines what happens next. Through real, unfiltered conversation, Alex challenges Dan to reframe his situation, focus on progress over perfection, and commit to staying in the game.   This episode is a powerful reminder that progress doesn't require perfect conditions—just consistent, focused action and the willingness to adapt.   ⸻   You'll Learn How To:   Maximize limited time by focusing on high-impact activities Identify revenue-generating actions that actually move deals forward Leverage partnerships to multiply your effort and deal flow Reframe life changes as opportunities instead of setbacks Stay consistent even when your schedule and priorities shift Strengthen your mindset during seasons of doubt and uncertainty   What You'll Learn in This Episode:   [0:52] The reality of having less time after a major life change [2:17] Why reduced hours can actually create better focus [3:31] The shift from 30+ hours per week down to around 10 [5:39] Leveraging collaboration to maintain momentum [7:04] How partnerships helped uncover new deal opportunities [9:23] The power of working with others to multiply results [11:49] Why ten focused hours can outperform thirty scattered hours [13:21] The difference between busy work and revenue-generating activity [15:01] Key actions: conversations, underwriting, and making offers [17:44] The concept of leverage and multiplying your efforts [20:13] Scarcity vs abundance mindset when working with others [22:22] Why difficult conversations strengthen partnerships [24:06] "Date, don't marry" when it comes to partnerships [26:40] The importance of setting expectations upfront [28:52] Why most partnerships fail—and how to avoid it [30:14] Feeling stuck and discouraged during the journey [32:05] The role of mindset in pushing through difficult seasons [34:22] Why quitting might feel like an option—but isn't [36:08] Reframing your journey as training, not failure [38:20] The mindset of finishing the race no matter what   ⸻   Who This Episode Is For:   Investors balancing business with major life changes Listeners who feel like they don't have enough time Anyone struggling to stay consistent with limited availability Entrepreneurs navigating doubt, frustration, or slow progress People looking to leverage partnerships instead of doing everything alone   ⸻   Why You Should Listen:   Most people believe they need more time to succeed.   This episode proves the opposite.   By focusing on what actually matters and leveraging the right people, you can make meaningful progress even with limited time. More importantly, it shows how your mindset—not your schedule—is often the biggest factor in whether you move forward or stay stuck.   If you've ever felt like life is getting in the way of your goals, this conversation will help you reframe your situation and move forward with clarity and confidence.   ⸻   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo works with Dan Wentzel on a unique self-storage opportunity that doesn't fit Dan's buy box—but still presents real value. Instead of forcing the deal to work, the conversation shifts toward a smarter strategy: wholesaling it to someone whose buy box it does fit.   What makes this episode powerful is the shift in perspective. Dan initially begins to position the deal based on why it doesn't work for him—pointing out the operational complexity of having two homes and a warehouse on site. But Alex quickly reframes that thinking: just because something is a negative to you doesn't mean it's a negative to someone else.   They unpack one of the most important lessons for any investor—especially those wholesaling deals—how you communicate value matters. Being transparent about the "warts" of a deal is important, but overemphasizing them or unintentionally downplaying the upside can kill momentum and interest.   The conversation also dives into evaluating deals based on current income vs potential income, how to think about pro forma without overpaying for it, and why your offer should always be grounded in what the asset produces today—not what it might produce in the future.   This episode is a masterclass in perspective, positioning, and understanding that your job isn't just to find deals—it's to see who they're actually for.   You'll Learn How To: Identify when a deal doesn't fit your buy box—and what to do instead Position a deal effectively when wholesaling to other investors Highlight upside without overselling or misleading Avoid "selling against yourself" when presenting opportunities Evaluate deals based on current income vs potential future income Use perspective to match deals with the right buyers   ⸻   What You'll Learn in This Episode:   [1:25] Dan's update: momentum, partnerships, and deals in progress [3:15] How joint venturing with other investors expands opportunity [6:00] Why partnerships should be structured deal-by-deal—not long-term commitments [9:19] The importance of having difficult conversations upfront in partnerships [12:05] Building relationships with brokers and why it takes time [14:22] Why relationship capital is more valuable than financial capital [18:32] Overview of the Arkansas deal and seller motivation [20:15] Why crafting an offer should be based on current income—not potential [22:31] Why this deal doesn't fit Dan's buy box [23:10] The shift to wholesaling the opportunity instead [23:45] The mistake: unintentionally "selling against" the deal [24:58] Why negatives for you can be positives for someone else [26:10] Additional income potential from homes and warehouse [28:05] Why you shouldn't pay for pro forma income [30:20] Using simple deal filters to evaluate opportunities quickly [33:40] Why seller expectations don't determine deal value [36:15] The power of creative financing and structuring offers [38:10] Adjusting your offer based on real numbers—not assumptions [40:45] Setting up the next step: refining the offer and negotiation strategy   Who This Episode Is For: Investors trying to define or refine their buy box Wholesalers looking to position deals more effectively Listeners who struggle with evaluating deals outside their ideal criteria Anyone learning how to communicate deal value to other investors Entrepreneurs who need to think more strategically about opportunity   Why You Should Listen:   Not every deal is for you—but every deal is for someone.   This episode shows how one shift in perspective can turn a "no" into an opportunity. By understanding your buy box, communicating value correctly, and focusing on who the deal is actually for, you can unlock more opportunities without forcing bad deals to work.   If you've ever passed on a deal or struggled to position one to others, this conversation will help you see opportunities differently—and act on them more effectively.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo and Dan Wentzel break down what happens when consistent action finally compounds. After months of hesitation, Dan hires a virtual assistant — and within two weeks, four legitimate storage opportunities land in his pipeline.   Alex and Dan unpack why hiring a VA took eight months, what mindset blocks were holding Dan back, and how leveraging the Storage Wins community made the transition easier. From there, they dive deep into one specific 36,000 square foot facility, walking through back-of-the-napkin underwriting, cap rate analysis, seller motivation, and how to think about value-add potential the right way.   This episode isn't just about hiring help. It's about understanding leverage — leverage of time, leverage of community, leverage of terms, and leverage of upside inside the deal itself.   You'll Learn How To: Use a virtual assistant to dramatically increase deal flow Overcome hesitation around hiring and delegation Underwrite a storage deal using simple back-of-the-napkin math Analyze revenue, expenses, and NOI quickly on a seller call Identify upside through rate gaps and unsophisticated operations Use seller financing terms to increase purchasing power Control deal structure by focusing on terms, not just price Incentivize your VA to create long-term leverage   ⸻   What You'll Learn in This Episode:   [0:00] Why cash flow in storage "depends" [1:08] The Season 2 mission: closing before Thanksgiving 2025 [3:02] Hiring a VA after eight months of hesitation [6:42] The fear of training and financial commitment [7:30] Why $70 per week created massive leverage [9:01] Leveraging community to solve hiring challenges [12:42] Four new facilities added to the pipeline in two weeks [13:40] Why mom-and-pop operators create opportunity [15:36] Reducing expenses vs. increasing revenue [18:40] Explaining debt service coverage ratio to sellers [21:38] Breaking down a 36,000 sq ft deal opportunity [34:58] Back-of-the-napkin NOI calculation using a 35% expense ratio [35:54] Applying an 8 cap to determine baseline valuation [36:48] Spotting 50% rate gaps vs. competitors [39:28] Matching a $2M offer with better positioning [41:52] "Your price, my terms" explained [45:08] Why incentivizing your VA accelerates growth   Who This Episode Is For:   Investors stuck trying to do everything themselves Listeners who want more deal flow but feel time-constrained Anyone unsure how to quickly analyze a storage opportunity Operators learning how to structure seller-financed deals Investors ready to move from slow progress to momentum   Why You Should Listen: Momentum changes everything. Dan didn't suddenly get lucky — he created leverage. By hiring a VA and leaning into community support, he multiplied his outreach and surfaced four serious opportunities in two weeks.   This episode shows you exactly how to think through a real deal: how to estimate NOI, apply cap rates, spot value-add potential, and structure terms that increase purchasing power. If you've ever wondered how experienced investors quickly evaluate deals while staying disciplined on risk, this is a real-time masterclass.   And perhaps most importantly — it proves that sometimes the biggest breakthrough isn't a signed contract. It's the decision to stop doing everything yourself.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo works with Dan Wentzel through one of the most real and raw moments of the journey so far. After months of working on a small wholesale deal, Dan finds himself stuck, frustrated, and mentally drained—unsure whether the deal is even worth pursuing anymore.   What makes this episode powerful isn't just the deal itself—it's the internal battle that comes with it. The uncertainty. The sunk cost. The time, energy, and money already invested. And the pressure to "make it work" simply because you've come this far.   Alex steps in to simplify everything. Instead of overanalyzing or trying to fix the situation, the focus shifts to one thing: making a decision. Move forward with clarity—or cut bait and redirect your energy toward better opportunities.   The conversation also highlights a critical lesson for every investor: not every deal is worth saving. Sometimes the biggest win is protecting your time, your confidence, and your ability to move on.   This episode is a turning point—where indecision gets replaced with action, and frustration gets replaced with clarity.   You'll Learn How To: Recognize when a deal is no longer worth your time and energy Avoid the sunk cost trap when evaluating opportunities Take back control of deals instead of waiting passively Have direct conversations with sellers to force clarity Handle uncomfortable conversations with attorneys and partners Make faster decisions that protect your momentum and confidence   What You'll Learn in This Episode:   [0:52] The reality of frustration and feeling stuck in a deal [2:15] Why documenting the hard moments matters just as much as wins [4:01] Status update: contract sent, waiting on seller response [6:11] Why waiting without clarity creates more anxiety [8:36] The real issue: lack of control and passive communication [10:05] Avoiding uncomfortable conversations with the attorney [12:08] Why this deal has dragged on for months [14:28] The sunk cost trap and how it clouds decision-making [17:09] Taking ownership instead of blaming external factors [20:07] Why small deals shouldn't consume massive time and energy [22:23] The "fork in the road" moment—move forward or walk away [24:59] How opportunity cost can be bigger than the deal itself [26:13] The importance of decisive action vs overthinking [29:10] Why chasing deals puts you in a weak position [30:26] The next step: call the seller and force clarity [31:52] Setting up the next move and regaining control   Who This Episode Is For: Investors stuck in deals that are dragging on too long Listeners struggling with indecision and overthinking Anyone dealing with frustration, delays, or unclear next steps Entrepreneurs caught in the sunk cost trap People who need to make a hard decision and move forward   Why You Should Listen:   Every investor eventually faces a deal that drags on longer than it should.   The difference is whether you stay stuck—or step up and take control.   This episode shows how to recognize when a deal is no longer serving you, how to cut through the noise, and how to make decisions that protect your time, energy, and momentum.   If you've ever felt stuck in a situation you can't seem to move forward from, this conversation will help you break out of it and take your next step with confidence.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo works directly with Dan Wentzel to break down the step-by-step process of wholesaling a self-storage facility. After spending months trying to get a small deal under contract, Dan finds himself stuck in the details—overthinking contracts, working with the wrong professionals, and letting fear slow down progress.   Alex pulls back the curtain on what should actually happen once you agree on a price with a seller. From choosing the right title company to structuring attorney relationships, handling earnest money, and managing communication between all parties, this episode simplifies what often feels like a complicated and overwhelming process.   More importantly, this conversation highlights a key lesson every investor must learn: the deal doesn't fall apart because of complexity—it falls apart because of hesitation, overthinking, and lack of clarity. By the end of the episode, Dan walks away with a clear plan of action and a much simpler framework to move forward.   You'll Learn How To: Navigate the wholesaling process from agreement to closing with clarity Avoid costly mistakes when working with attorneys and title companies Structure attorney relationships using flat fees instead of hourly billing Identify and choose investor-friendly escrow agents or title companies Handle earnest money deposits and protect yourself in the process Stay in control of the deal as the "connective tissue" between all parties   ⸻   What You'll Learn in This Episode:   [1:12] The problem: getting stuck after agreeing on a deal [3:46] Why this deal took 2–3 months to get under contract [5:16] How fear and overthinking slowed down progress [7:04] Why you should never pay attorneys hourly for simple deals [9:23] How to find investor-friendly title companies and escrow agents [10:44] Using your network to source the right professionals [11:17] Building a database of title companies across multiple states [12:21] Why settlement fees are paid at closing—not upfront [14:24] What a typical settlement fee looks like ($500–$1,000 range) [15:57] How to position yourself for long-term relationships with vendors [17:29] Why thinking relationally beats thinking transactionally [18:27] Typical flat fees for contract review and what to expect [20:37] How attorneys can accidentally kill deals with over-lawyering [21:50] Why simple deals should stay simple [23:29] The importance of asking for help earlier in the process [25:09] How to structure earnest money deposits (EMD) properly [26:49] Avoiding wire fraud by verifying instructions [29:18] When (and when not) to pay attorneys upfront [31:27] Disclosure and legality considerations when wholesaling [33:47] What happens after you choose a title company [35:05] How to position yourself honestly as a wholesaler [36:36] Finding photographers or boots-on-the-ground help for marketing [40:25] Why your job isn't done after finding a buyer [41:27] Becoming the transaction coordinator to ensure closing   Who This Episode Is For: Investors trying to wholesale their first self-storage deal Listeners confused about the process after getting a deal agreed upon Anyone overwhelmed by contracts, attorneys, and timelines Entrepreneurs who tend to overthink and delay action People who want a clear, simple path to closing deals   ⸻   Why You Should Listen:   Most investors don't get stuck because the process is hard—they get stuck because it's unclear.   This episode simplifies the entire wholesaling process and gives you a clear roadmap for what to do, when to do it, and how to avoid the most common mistakes. From working with the right professionals to managing communication and staying in control of the deal, this conversation removes the confusion and replaces it with confidence.   If you've ever felt stuck after getting a deal in motion, this episode will help you move forward faster—and with far less friction.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo and Dan Wentzel break down a live deal opportunity that checks many of the boxes investors are looking for: strong current revenue, below-market rents, and favorable seller financing terms. But as the numbers start to come together, the real conversation shifts from the deal itself to something deeper—confidence.   Dan walks through a 32,000 square foot facility in Washington state that's generating roughly $275,000 in annual revenue with clear upside potential. With seller financing on the table at just 5% interest and no money required out of pocket, the opportunity presents a realistic path to immediate cash flow and long-term growth.   As Alex breaks down the numbers in real time, the deal begins to take shape: from roughly $2,000 per month in current cash flow to a projected $4,500+ per month after implementing operational improvements and raising rents. But despite the strength of the deal, hesitation still shows up—highlighting a key truth for every investor: the biggest obstacle isn't always the deal, it's the belief that you're ready for it.   This episode is a powerful blend of tactical deal analysis and mindset coaching—showing you how to evaluate opportunities through worst-case, likely-case, and best-case scenarios, while also challenging the fear that can hold you back from moving forward.   You'll Learn How To: Evaluate deals using worst-case, likely-case, and best-case scenarios Break down cash flow, NOI, and debt service in simple terms Identify strong opportunities based on current performance—not just projections Leverage seller financing to acquire deals with little to no money down Decide when to bring in an equity partner versus taking down a deal yourself Move quickly on opportunities without overanalyzing   What You'll Learn in This Episode: [0:00] Recap of the journey and the importance of documenting the process [2:14] Celebrating wins and rebuilding momentum after a reset [5:15] The opportunity: 32,000 sq ft facility in Washington state [6:33] Why seller financing at 5% changes the entire deal [8:59] Understanding occupancy and what it reveals about pricing [11:03] Breaking down revenue and estimating NOI [14:07] How to calculate cash flow after debt service [17:09] Why this deal works with no money out of pocket [21:23] Projecting future upside through rent increases and tenant protection [23:59] Moving from $2K/month to $4.5K/month in cash flow [26:04] The real hesitation: confidence vs capability [30:14] Why fear shows up when the opportunity is real [33:40] Equity partner vs doing the deal yourself [36:10] Negotiating terms: price, duration, and flexibility [40:20] Due diligence, earnest money, and structuring offers [45:26] Why imperfect action beats waiting for certainty [48:00] The next step: take action and control the deal   Who This Episode Is For: Investors evaluating their first real deal opportunity Listeners who understand the numbers but hesitate to act Anyone unsure how to structure creative financing deals Entrepreneurs dealing with fear when the stakes get real People ready to move from learning into action   Why You Should Listen: The deal doesn't change—but your belief in yourself does. This episode shows how even a strong opportunity can feel uncertain when you're stepping into something new. By breaking down the numbers and the mindset side by side, you'll see exactly how to evaluate deals objectively—and how to push past the hesitation that comes with growth. If you've been waiting for the "right" deal or the "right" moment, this conversation will challenge you to trust your preparation, take action, and step into the opportunity in front of you.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/  

In this episode of Storage Wins, Alex Pardo and Dan Wentzel address a moment every investor eventually faces: losing momentum. After a few weeks of focusing on family following the birth of his daughter, Dan finds himself feeling stuck, behind, and overwhelmed by the growing list of leads and follow-ups he hasn't touched.   Instead of trying to fix systems or overanalyze the problem, Alex shifts the focus to something much simpler—and more powerful: hitting the reset button. Through this conversation, they unpack why looking backward creates unnecessary pressure, how guilt and overwhelm slow progress, and why the only thing that matters is your next action.   Alex introduces a practical framework for simplifying the business down to its core—list, meaningful conversations, analyze, and offer—and reinforces that progress doesn't come from perfection, but from movement. The key takeaway is clear: stop trying to fix everything and just start playing the game again.   This episode is a real-time reset for anyone who feels stuck—and a reminder that momentum is always one action away.   You'll Learn How To: Reset mentally when you feel stuck or overwhelmed Let go of guilt from missed opportunities or lack of follow-up Simplify your business into clear, actionable steps Rebuild momentum by focusing on your next action only Avoid overcomplicating systems when execution is the real issue Take immediate action to regain confidence and energy   ⸻   What You'll Learn in This Episode:   [0:00] Why resistance shows up whenever you pursue something new [2:38] Dan shares feeling stuck and losing momentum [3:04] How life events can disrupt rhythm and consistency [5:15] Why the lead pipeline continued even without Dan's involvement [6:33] The hidden win: building systems that work without you [8:03] Why momentum is hard to regain once it's lost [8:59] Feeling overwhelmed by a growing list of follow-ups [10:05] The realization: you already know what to do next [11:03] Why overthinking creates unnecessary friction [12:36] The analogy of riding 100 miles—one step at a time [14:07] Accepting that the process will be messy [15:03] Why protecting confidence is critical for progress [15:27] The power of hitting the mental reset button [16:13] Viewing your existing database as a gift—not a burden [17:09] Breaking the business into L-M-A-O framework [18:51] Why relationships and conversations drive everything [21:23] Conversations → conversions → contracts → cash flow [23:14] The truth: you already know your next move [23:59] The core takeaway: play the game, don't fix the system [26:04] Releasing guilt, pressure, and overwhelm [29:44] Why immediate action creates momentum [30:14] The shorter the gap, the faster you build momentum   Who This Episode Is For: Investors who feel stuck or have lost momentum Listeners overwhelmed by follow-ups, leads, or unfinished tasks Anyone dealing with guilt from falling behind on their goals Entrepreneurs struggling to restart after life interruptions People who know what to do—but aren't doing it   Why You Should Listen: Every investor hits a point where they feel behind, stuck, or overwhelmed. The difference is what happens next. This episode shows you how to reset instantly, remove unnecessary pressure, and take action without overthinking. It's not about fixing your system or catching up on everything—it's about taking the next step and rebuilding momentum from there. If you've been stuck in your head or waiting for the right moment to get back on track, this conversation will remind you that the right moment is now.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/  

In this episode of Storage Wins, Alex Pardo and Dan Wentzel shift back into action mode as momentum continues to build. With a stronger mindset and clearer priorities in place, the focus becomes simple: consistent execution. Not perfect execution. Not overthinking. Just doing the work that moves deals forward.   As Dan continues having conversations, submitting offers, and staying active in the market, the results begin to compound. What once felt uncertain now starts to feel predictable—not because the deals are guaranteed, but because the process is.   Alex reinforces the idea that success in this business isn't about one big breakthrough—it's about stacking small, consistent actions that eventually lead to inevitable outcomes. The conversation highlights the difference between those who stay stuck in analysis and those who build momentum through repetition.   This episode is a reminder that once you have the strategy, the only thing left to do is execute—and trust that the process will produce results.   You'll Learn How To: Turn clarity into consistent execution without overthinking Build momentum by focusing on daily, repeatable actions Avoid analysis paralysis by simplifying your next steps Increase deal flow through consistent outreach and follow-up Trust the process even when results aren't immediate Create predictable outcomes through disciplined repetition   ⸻   What You'll Learn in This Episode:   [0:00] Why clarity without execution doesn't create results [3:04] Dan's update: increased activity and stronger deal pipeline [5:11] The shift from uncertainty to predictable action [7:28] Why consistency matters more than intensity [9:46] The difference between knowing and doing [11:03] How repetition builds confidence and skill [13:17] The importance of tracking actions—not just outcomes [15:02] Why small actions compound into big results [17:41] Avoiding analysis paralysis by focusing on the next step [19:26] The power of staying active in conversations and offers [21:08] Why momentum creates more opportunities [23:15] The role of discipline in long-term success [25:42] Trusting the process even without immediate wins [27:18] Why execution is the ultimate differentiator   Who This Episode Is For: Investors stuck in overthinking or analysis paralysis Listeners who have the knowledge but aren't taking consistent action Anyone struggling to build momentum in their deal flow Entrepreneurs who need a simpler, execution-focused approach People ready to turn strategy into real-world results   Why You Should Listen:   Most people don't fail because they lack knowledge—they fail because they don't execute.   This episode shows how consistency, repetition, and simple daily actions can create momentum that leads to real results. It's not about doing everything—it's about doing the right things over and over again.   If you've been waiting for the perfect moment or the perfect deal, this conversation will push you to take action—and show you why that's the only thing that truly moves the needle.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo and Dan Wentzel take a step back from tactics and dive into something even more important: how to pursue your first deal without losing sight of what matters most. As Dan gets closer than ever to closing, the pressure begins to build—and with a new baby on the way, the tension between business and life becomes very real.   This conversation goes beyond self-storage and into the internal game every entrepreneur faces. The fear of not moving fast enough. The comparison to others. The belief that more time equals more success. And the pressure we place on ourselves that can quietly slow everything down.   Alex challenges these assumptions head-on, introducing concepts like thought auditing, Parkinson's Law, and redefining productivity—not by how much time you spend, but by how intentionally you use it. This episode is a powerful reminder that success isn't just about closing deals—it's about building a business that actually supports your life.   You'll Learn How To:   Release self-imposed pressure that's slowing your progress Reframe the belief that more time equals more results Use Parkinson's Law to become more efficient with less time Audit your thoughts to identify limiting beliefs and false assumptions Balance business growth with family, health, and personal priorities Create a life-first approach that your business supports—not replaces   ⸻   What You'll Learn in This Episode:   [1:19] Why chasing success can cause you to lose sight of what matters most [3:09] The myth of "balance" and why it's really about focused presence [5:00] Dan's update on deal progress and building momentum [7:08] Moving toward a deal under contract and setting up the LLC [9:54] The internal pressure of not moving fast enough [11:03] How family responsibilities shift priorities and perspective [13:16] Why wanting more time is the wrong question to ask [14:06] Identifying inefficiencies and reallocating your time intentionally [15:37] The danger of comparison and how it creates unnecessary pressure [16:21] Recognizing how much progress has actually been made [17:09] Why most pressure is self-inflicted—and how to release it [18:42] The impact of mindset on performance and decision-making [21:05] Why chasing timelines can work against you [23:22] The power of constraints and working with less time [26:36] How Parkinson's Law applies to your productivity [29:26] Why less time can actually make you more effective [33:28] The importance of being intentional with your time and priorities [37:14] Designing your life first, then building your business around it     Who This Episode Is For: Entrepreneurs feeling overwhelmed or behind in their journey Investors struggling with pressure, comparison, or time constraints Anyone trying to balance business growth with family life People chasing success but feeling like something is off Listeners who want to build wealth without sacrificing what matters most   ⸻   Why You Should Listen:   Most people think they need more time, more deals, or more resources.   In reality, what they need is a better way of thinking.   This episode will challenge how you view productivity, pressure, and progress—and help you realize that the biggest breakthroughs don't always come from doing more, but from thinking differently.   If you've been feeling overwhelmed, behind, or stretched too thin, this conversation will help you reset, refocus, and move forward with clarity.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo and Dan Wentzel break down what they call the "secret weapon" for standing out in a competitive deal environment: the buyer info sheet. As Dan continues building momentum and getting real traction with sellers and brokers, this one-page document becomes a key factor in shifting how others perceive him—from just another unknown buyer to someone credible, relatable, and capable of closing.   What makes this conversation powerful is how simple the strategy is—and how few investors actually use it. While most buyers submit offers that are just numbers on a page, this approach adds a human element that builds trust and creates connection. The result is more responses, more conversations, and more opportunities to stay in the game instead of getting ignored.   This episode highlights how small, intentional actions can create a significant edge—and why credibility is not just about experience, but about how you present yourself.   You'll Learn How To: Create a buyer info sheet that instantly builds credibility with brokers and sellers Stand out from competing offers by adding a personal and professional touch Position yourself as a serious buyer—even without owning deals yet Communicate financial capability and access to capital effectively Use storytelling and relatability to build trust in deal conversations Turn more offers into ongoing negotiations instead of dead ends   What You'll Learn in This Episode: [0:00] Why momentum doesn't eliminate challenges—it just changes them [3:06] How Dan earned continued engagement from a seller after multiple offers [6:02] The role of authenticity and relationship-building in deal flow [8:58] Introduction to the "secret weapon" buyer info sheet [10:05] What happens when offers lack a personal connection [11:27] How the buyer info sheet changes broker and seller perception [12:31] Why adding a personal story builds trust and relatability [14:02] Key elements every buyer info sheet should include [15:05] How to demonstrate financial credibility without your own capital [16:17] Leveraging relationships, mentorship, and networks to build confidence [17:48] Why being honest about being new can actually work in your favor [18:36] The importance of keeping the document simple and digestible [19:47] What to highlight to make your profile stand out quickly [20:12] Why adding a family photo can humanize your offer [21:18] The call to action: build your buyer info sheet within 24 hours   Who This Episode Is For: Investors struggling to get responses from brokers or sellers Anyone submitting offers but not gaining traction or feedback Beginners who don't yet own deals but want to be taken seriously Operators looking for a simple way to stand out in competitive markets People who want to build trust faster without relying on experience alone   Why You Should Listen:   Most investors think they need better deals or more capital. In reality, many just aren't presenting themselves the right way.   This episode shows how a simple one-page document can completely change how others perceive you—and dramatically improve your chances of getting deals across the finish line.   If you've ever felt like your offers are getting ignored, this conversation will give you a practical, actionable way to stand out immediately and start building real momentum.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo and Dan Wentzel unpack a painful but powerful lesson: a deal that slipped through Dan's hands that would have produced over six figures in annual cash flow with no money out of pocket. What makes this moment so impactful isn't just the loss—it's the realization that the deal was misunderstood, not unavailable.   They break down exactly what went wrong in the analysis, how focusing too narrowly on one exit strategy caused Dan to overlook a highly profitable opportunity, and why understanding multiple deal paths—especially long-term cash flow—can completely change your decision-making.   The conversation also dives into negotiation dynamics, including how to follow up without chasing, how to use "pull-away" communication to re-engage sellers, and why asking questions—not making statements—is the key to getting responses. Alex shares tactical language shifts that can dramatically improve seller communication and positioning.   This episode is a real-time case study in turning a painful loss into a long-term advantage—and why the lessons from one missed deal can unlock dozens of future opportunities.   You'll Learn How To: Recognize when a deal works—even if it doesn't fit your original strategy Evaluate deals based on cash flow vs equity vs refinance timelines Avoid over-analyzing deals and missing clear opportunities Use pull-away language to regain leverage in seller conversations Ask better questions that actually get responses from sellers Balance persistence with not coming across as pushy or desperate   What You'll Learn in This Episode: [0:00] Recap of Dan's progress and current deals in motion [3:20] The wins: multiple offers out and strong broker conversations [5:04] How relationships led to access to a pocket listing opportunity [7:29] Why building trust with brokers creates off-market deals [10:02] The importance of communicating credibility and seriousness [12:31] The "buyer info sheet" and how it builds confidence with sellers [14:22] The confidence shift from personal wins and momentum [19:25] Breakdown of a seller-financing deal that stalled out [21:37] Why chasing sellers can hurt your position in negotiations [24:15] Using pull-away language to re-engage conversations [26:11] Why questions—not statements—drive seller responses [28:59] The painful lesson: missing a six-figure cash flow deal [31:01] What went wrong in the underwriting and analysis [32:50] The mindset shift: cash flow can be the primary win [33:40] How one lesson unlocks multiple past deal opportunities [35:04] Why deals aren't always lost—even after going under contract [36:10] The importance of staying in touch without chasing [37:01] Teaching others as a way to accelerate mastery [41:18] Feedback from a broker: coming across as too pushy [42:28] The fine line between persistence and pressure [43:46] Why brokers will advocate for you when you build trust [45:21] The next step: increasing offer volume and revisiting past deals   Who This Episode Is For: Investors who have passed on deals and are second-guessing their decisions Listeners struggling to evaluate deals beyond one strategy Anyone trying to improve their negotiation and follow-up approach Entrepreneurs learning how to balance persistence with positioning   Why You Should Listen:   Every investor misses a deal at some point—but most don't fully extract the lesson from it. This episode shows how one missed opportunity can completely transform how you evaluate deals, communicate with sellers, and approach future opportunities. Instead of letting the loss hold you back, it becomes the exact moment that sharpens your instincts and accelerates your growth.   If you've ever felt like you "missed one," this conversation will help you turn that experience into a competitive advantage.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo and Dan Wentzel walk through the current state of Dan's deal pipeline, including one opportunity that's verbally accepted and moving toward contract, and another that requires deeper analysis to determine if it's actually worth pursuing.   As the conversation unfolds, Alex highlights the importance of clarity—specifically having a defined Buy Box Blueprint—and how that clarity allows Dan to quickly identify when a deal fits his long-term goals versus when it should be positioned as a wholesale opportunity. This distinction becomes critical as they break down a deal that looks promising on the surface but reveals challenges when you evaluate the market, demographics, and income potential.   They also dive into real-world execution: managing sellers who operate "old school," staying consistent with communication, learning from small mistakes, and continuing to stack wins through daily action. The episode closes with a deeper look at deal valuation, cap rates, and how to approach sellers with unrealistic expectations—setting the stage for creative deal structuring in the next episode.   You'll Learn How To: Define your buy box so you stop forcing deals that don't fit your goals Identify when a deal should be wholesaled instead of held Analyze rural markets and spot red flags in demographics Estimate deal value using quick NOI and cap rate calculations Handle sellers with unrealistic price expectations Use consistent communication to keep deals moving forward   What You'll Learn in This Episode:   [0:00] Recap of Dan's progress and current position in the journey [2:18] Wins stacking up: VA lead flow, increased outreach, and offers [5:10] How underwriting deals for others improves your skillset [8:08] Viewing deals through multiple lenses to create opportunity [11:39] Lessons learned from sending a contract to the wrong address [13:20] How to work with sellers who don't use email [16:09] Why this deal is being considered as a wholesale opportunity [17:14] The importance of having a clearly defined buy box [20:04] Why consistent seller communication is critical [21:03] Breakdown of a 66-unit deal with below-market rents [22:18] How to identify an unsophisticated operator [26:02] Evaluating pros and cons of a rural storage market [30:22] Back-of-the-napkin math to estimate NOI [36:30] Using cap rates to determine offer ranges [40:07] Navigating unrealistic seller expectations [42:11] Structuring creative terms to make deals work   Who This Episode Is For: Investors actively working toward their first self-storage deal Listeners evaluating multiple deals and unsure which to pursue Anyone struggling to determine what makes a "good" deal Entrepreneurs looking to improve decision-making and deal analysis   Why You Should Listen:   Momentum in real estate isn't just about finding deals—it's about knowing what to do with them.   This episode shows how clarity, consistency, and better analysis lead to smarter decisions. Not every deal is meant to be owned, and not every opportunity fits your goals—but when you understand how to evaluate and structure deals properly, you create more paths to win.   If you're in the phase of taking action, analyzing deals, and trying to figure out what actually makes sense, this conversation will help you think more strategically and move forward with confidence.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/     ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo and Dan Wentzel break down a major milestone in the journey: Dan officially gets his first self-storage facility under contract. But what makes this moment even more powerful isn't just the deal—it's the shift in thinking that made it possible.   After completing a full time audit and validating that his days are focused on the right activities, Dan shares how tracking his time, doubling down on revenue-generating actions, and staying consistent led to real traction. From there, the conversation shifts into the breakthrough that unlocked this deal: learning how to evaluate opportunities through multiple lenses—including the wholesale strategy.   Alex walks through how one shift in perspective can turn a "dead deal" into a viable opportunity, and why having multiple strategies (cash flow, equity, or wholesale) dramatically increases your chances of winning. This episode highlights the moment where effort meets clarity—and results follow. ⸻   You'll Learn How To: Turn one deal into multiple opportunities by changing your perspective Evaluate storage deals through cash flow, equity, and wholesale lenses Use time tracking to validate productivity and eliminate inefficiencies Increase deal flow by focusing on revenue-generating activities Leverage virtual assistants to scale outreach and opportunities Identify when a deal works for you—or for someone else   ⸻   What You'll Learn in This Episode: [0:00] Recap of the time tracking challenge and why it mattered [2:11] Dan's biggest takeaway: validating productive use of time [5:30] Why only 50% of time was spent on revenue-generating activities [6:35] The goal of shifting toward 80%+ high-impact work [7:21] Doubling VA hours to increase deal flow [8:21] Why tracking KPIs leads to better performance and results [10:16] The importance of "eating the frog" and prioritizing key actions [12:02] The big announcement: Dan gets a deal under contract [12:46] Why this deal will be wholesaled instead of purchased [13:51] The mindset shift that unlocked the wholesale opportunity [15:09] How viewing deals through different lenses creates opportunity [16:21] The three ways to evaluate a deal: debt, equity, and wholesale [18:42] Why most investors miss deals due to limited perspective [20:46] Breaking down deal analysis from a cash and NOI perspective [22:19] Aligning deal strategy with personal goals and timeline [25:16] Why tracking KPIs is the next level of execution   ⸻   Who This Episode Is For: Investors working toward their first self-storage deal Listeners struggling to make deals "work" with limited strategies Anyone who wants to increase deal flow and unlock more opportunities Entrepreneurs ready to turn effort and consistency into real results   ⸻   Why You Should Listen:   Most investors think they need better deals. In reality, they need better perspective.   This episode shows how one shift in thinking can completely change your results. The same deal, the same numbers, the same opportunity—but a different lens can unlock a path forward that didn't exist before.   If you've been analyzing deals and coming up empty, this conversation will help you see opportunities you may have been missing—and give you the tools to act on them.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo coaches Dan Wentzel through a live deal situation involving a small self-storage facility where the seller verbally accepted an offer but is now reconsidering after speaking with his spouse. Together, they break down what's actually happening beneath the surface of the negotiation and how investors should respond when sellers hesitate or ask for more money.   Rather than focusing purely on numbers, Alex explains the importance of leverage, positioning, and communication. He walks Dan through how to frame conversations with sellers, why it's critical to involve all decision-makers early, and how confidence and pull-away language can shift negotiations back in your favor.   This episode highlights a critical moment in every investor's journey: when conversations turn into real deals and the ability to manage human dynamics becomes just as important as underwriting.    ⸻   You'll Learn How To: Navigate seller hesitation after a verbal agreement Identify when additional decision makers are influencing a deal Use pull-away language to regain leverage in negotiations Communicate confidently without appearing desperate for the deal Structure conversations that bring clarity to uncertain sellers Evaluate whether a deal still works when price expectations shift ⸻   What You'll Learn in This Episode: [1:28] Why investors sometimes know what to do—but struggle to follow through [3:05] Alex introduces the real coaching conversation behind the episode [5:33] Recap of Dan's recent progress with offers, conversations, and underwriting [7:25] Why momentum in business often reveals broken systems [11:04] The opportunity created by Dan's VA generating new deal flow [16:17] Update on a North Carolina facility where the seller verbally accepted an offer [18:22] Why sending offers consistently is a key performance indicator [20:14] What causes sellers to hesitate after initially agreeing to sell [21:56] Why every key decision maker should be included in negotiations [23:56] The $10,000 price gap and whether it actually threatens the deal [26:17] The mindset shift that comes after your first accepted offer [27:38] How pull-away language restores leverage in negotiations [29:56] Why tonality and confidence matter more than perfect scripts [31:26] Awareness as the starting point for improving execution   ⸻   Who This Episode Is For: Investors currently negotiating their first self-storage deal Listeners who struggle with seller conversations and negotiation dynamics Anyone unsure how to respond when sellers change their terms Entrepreneurs learning how to balance confidence with authenticity in sales conversations   ⸻   Why You Should Listen:   Most investors think deals are won through spreadsheets and numbers. In reality, deals are often won—or lost—through conversations.   This episode gives you a behind-the-scenes look at what happens when a seller begins to second-guess a deal and how experienced investors navigate those moments. You'll learn how to maintain leverage, communicate with confidence, and keep negotiations moving forward without chasing the deal.   If you've ever had a seller verbally agree to terms and then suddenly hesitate, this episode will help you understand exactly what to do next.   ⸻   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo challenges Dan Wentzel to confront one of the biggest hidden obstacles investors face: lack of intentional control over their calendar. After reviewing the previous week, it becomes clear that progress isn't just about knowing what actions to take—it's about protecting the time required to execute those actions.   Alex explains why operating without a clear plan is like being a leaf in the wind—reacting to whatever comes your way instead of intentionally directing your week. Together, they unpack the importance of structuring your calendar, planning your work blocks, and protecting the activities that actually move deals forward.   This episode becomes a powerful reminder that building a business isn't only about strategy or knowledge—it's about discipline, time ownership, and committing to the daily actions that create results.   ⸻   You'll Learn How To:   Take control of your calendar so your priorities don't get dictated by others Structure your week to create intentional time for deal-making activities Recognize when lack of planning is slowing your progress Turn vague goals into scheduled action blocks Protect focused time for conversations, underwriting, and follow-ups Build momentum by aligning daily habits with long-term goals ⸻   What You'll Learn in This Episode: [0:00] Why controlling your calendar is essential to success [1:37] Recap of the Season 2 coaching journey with Dan [2:30] Why resistance always shows up when you pursue meaningful goals [3:33] How momentum can disappear when life interrupts your routine [3:55] Alex challenges Dan to be honest about the past week [5:10] Why operating without a plan leads to lost time [7:15] The "leaf in the wind" analogy for unstructured schedules [10:02] Why intentional planning increases productivity [13:48] Structuring your calendar around meaningful actions [17:26] The difference between activity and progress [20:14] Aligning daily actions with the goal of buying your first storage facility   ⸻   Who This Episode Is For: Investors who feel busy but struggle to make real progress Listeners who find their weeks slipping away without meaningful output Anyone trying to balance investing goals with work and family responsibilities Operators who want to become more intentional with their time and focus ⸻   Why You Should Listen:   Many investors believe they need more knowledge, more resources, or more opportunities to succeed. In reality, they often just need better control over their time.   This episode highlights how easily momentum can be lost when your calendar isn't aligned with your goals. By becoming more intentional with how you plan and protect your time, you create the space needed for meaningful conversations, deal analysis, and consistent follow-up.   If you've ever felt like your week disappeared without moving you closer to your goals, this conversation will challenge you to take back control of your schedule—and your progress.   ⸻   Follow Alex Pardo here:   Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo and Dan Wentzel have a candid conversation about what happens when life gets in the way of progress. After building momentum with several promising storage opportunities, Dan hits a week where things slow down and the rhythm breaks.   Instead of ignoring it, Alex uses the moment as a coaching opportunity to talk about resilience, mindset, and how successful investors respond when plans get disrupted. They unpack why resistance is inevitable when you commit to a goal, how to remove emotional pressure from the process, and why consistency always matters more than perfection.   The episode also dives into a subtle but powerful mindset shift when speaking with storage owners: approaching conversations with curiosity and service instead of pressure and expectation.   This conversation serves as a real-time case study in what to do when progress stalls — and how to reset quickly so momentum keeps building.   ⸻   You'll Learn How To: Respond productively when life disrupts your plans Remove guilt and negative emotions when progress slows Maintain forward momentum even after losing rhythm Approach seller conversations with curiosity instead of pressure Focus on progress rather than perfection in the acquisition process Use mindset shifts to improve confidence and communication   ⸻   What You'll Learn in This Episode: [0:00] Why approaching seller calls with curiosity changes everything [1:11] Expecting resistance whenever you commit to a big goal [1:43] How life disruptions can derail momentum [2:09] Turning setbacks into learning opportunities [3:30] Why guilt and frustration don't help you move forward [5:12] Resetting your rhythm after losing momentum [7:48] The mindset shift from "what can I get?" to "how can I help?" [10:15] Removing pressure from seller conversations [14:27] Staying committed even when progress slows [18:40] Why consistency beats perfection in the long run   ⸻ Who This Episode Is For: Investors who feel discouraged when momentum slows Listeners trying to balance life responsibilities with investing goals Anyone struggling with guilt or frustration when plans get disrupted Operators who want to maintain consistency without burnout Investors looking to improve their mindset around seller conversations   ⸻   Why You Should Listen:   Every investor eventually hits a week where things fall apart.   The difference between those who succeed and those who quit is how they respond to those moments. This episode shows you how to reset quickly, learn from setbacks, and keep moving forward without letting frustration derail your progress.   If you're on the path to your first deal and feel like life keeps interrupting your momentum, this conversation will remind you that progress is rarely linear — but persistence always wins.   ⸻   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

If episode eight was about creating leverage and increasing deal flow, episode nine is about building the systems that keep deals from slipping through the cracks.   In this episode of Storage Wins, Alex Pardo continues coaching Dan Wentzel as momentum begins to build. Dan now has multiple legitimate storage opportunities in his pipeline, and the conversation shifts from simply generating leads to managing them effectively.   Alex walks Dan through the importance of having a clear lead intake process, a consistent follow-up system, and a structured way to track offers and key performance indicators. With several potential deals in motion, they break down how to organize opportunities, maintain momentum, and avoid letting promising leads fall apart due to lack of process.   The episode also reinforces one of the biggest lessons of the season so far: repetition creates mastery. Just like athletes train through thousands of reps before game day, investors must repeat the same disciplined actions—calls, offers, follow-ups, and deal analysis—until the process becomes instinctive.   ⸻   You'll Learn How To:   Build a simple lead intake system so opportunities don't fall through the cracks Track offers, follow-ups, and key performance indicators effectively Use repetition to improve seller conversations and deal execution Create a weekly accountability rhythm to evaluate progress Organize multiple storage opportunities without losing focus Develop confidence through consistent execution and feedback   ⸻   What You'll Learn in This Episode: [0:00] Dan now has four active storage opportunities in his pipeline [2:07] Why leads without systems quickly become chaos [2:29] The importance of tracking offers and key performance indicators [3:10] Building a structured lead intake process [6:00] Managing multiple storage opportunities at once [9:15] Why repetition builds confidence and decision-making speed [14:22] Using weekly reviews to evaluate progress and performance [18:10] How to prevent promising deals from slipping through the cracks [23:40] The value of structured follow-up with storage owners [31:08] Narrowing seller options to reduce decision fatigue [32:17] Why repetition leads to instinctive execution [33:19] Guiding sellers through the process instead of asking permission   ⸻   Who This Episode Is For:   Investors starting to generate deal flow but feeling overwhelmed by opportunities Listeners who struggle to stay organized with leads and follow-up Anyone unsure how to track offers and conversations effectively Operators who want to build systems that support consistent growth   ⸻   Why You Should Listen:   Finding deals is only half the battle. Without systems, even great opportunities can fall apart. This episode highlights the transition from hustling for deals to building a process that supports consistent progress. By creating simple systems for tracking leads, offers, and follow-ups, investors can stay organized, move faster, and increase the likelihood of turning opportunities into actual acquisitions. If you're starting to generate momentum but feel like things could slip through the cracks, this episode will help you build the structure needed to keep moving forward.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

If episode seven was about converting conversations into contracts, episode eight is about increasing deal flow — and knowing how to analyze opportunity when it hits your desk.   In this episode of Storage Wins, Alex Pardo and Dan Wentzel break down what happens when consistent action finally compounds. After months of hesitation, Dan hires a virtual assistant — and within two weeks, four legitimate storage opportunities land in his pipeline.   Alex and Dan unpack why hiring a VA took eight months, what mindset blocks were holding Dan back, and how leveraging the Storage Wins community made the transition easier. From there, they dive deep into one specific 36,000 square foot facility, walking through back-of-the-napkin underwriting, cap rate analysis, seller motivation, and how to think about value-add potential the right way.   This episode isn't just about hiring help. It's about understanding leverage — leverage of time, leverage of community, leverage of terms, and leverage of upside inside the deal itself.   You'll Learn How To: Use a virtual assistant to dramatically increase deal flow Overcome hesitation around hiring and delegation Underwrite a storage deal using simple back-of-the-napkin math Analyze revenue, expenses, and NOI quickly on a seller call Identify upside through rate gaps and unsophisticated operations Use seller financing terms to increase purchasing power Control deal structure by focusing on terms, not just price Incentivize your VA to create long-term leverage   ⸻   What You'll Learn in This Episode:   [0:00] Why cash flow in storage "depends" [1:08] The Season 2 mission: closing before Thanksgiving 2025 [3:02] Hiring a VA after eight months of hesitation [6:42] The fear of training and financial commitment [7:30] Why $70 per week created massive leverage [9:01] Leveraging community to solve hiring challenges [12:42] Four new facilities added to the pipeline in two weeks [13:40] Why mom-and-pop operators create opportunity [15:36] Reducing expenses vs. increasing revenue [18:40] Explaining debt service coverage ratio to sellers [21:38] Breaking down a 36,000 sq ft deal opportunity [34:58] Back-of-the-napkin NOI calculation using a 35% expense ratio [35:54] Applying an 8 cap to determine baseline valuation [36:48] Spotting 50% rate gaps vs. competitors [39:28] Matching a $2M offer with better positioning [41:52] "Your price, my terms" explained [45:08] Why incentivizing your VA accelerates growth   Who This Episode Is For: Investors stuck trying to do everything themselves Listeners who want more deal flow but feel time-constrained Anyone unsure how to quickly analyze a storage opportunity Operators learning how to structure seller-financed deals Investors ready to move from slow progress to momentum ⸻   Why You Should Listen:   Momentum changes everything.   Dan didn't suddenly get lucky — he created leverage. By hiring a VA and leaning into community support, he multiplied his outreach and surfaced four serious opportunities in two weeks.   This episode shows you exactly how to think through a real deal: how to estimate NOI, apply cap rates, spot value-add potential, and structure terms that increase purchasing power. If you've ever wondered how experienced investors quickly evaluate deals while staying disciplined on risk, this is a real-time masterclass.   And perhaps most importantly — it proves that sometimes the biggest breakthrough isn't a signed contract. It's the decision to stop doing everything yourself. ⸻ Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo coaches Dan Wentzel through one of the most important skills in self-storage investing: converting conversations into contracts. With a healthy pipeline finally in place, the focus shifts from prospecting to persuasion—without being pushy.   Alex breaks down how to uncover seller motivation, ask better timeline questions, create urgency the right way, and position yourself as the preferred buyer instead of just another offer. The episode features a live cold-call role play between Alex and Dan, followed by a detailed breakdown of what worked, what could improve, and how subtle adjustments can dramatically increase closing odds.   This episode isn't about scripts—it's about psychology, positioning, and controlling the conversation through questions.   ⸻   You'll Learn How To: Convert seller conversations into signed contracts Ask timeline questions that reveal real motivation Create urgency without sounding salesy or desperate Use offer expiration dates as leverage Position certainty and credibility over highest price Handle pricing gaps with strategic follow-up questions Avoid overcomplicating creative financing too early End every call with leverage—including referrals   ⸻   What You'll Learn in This Episode: • [0:00] Why you should almost always make an offer • [3:40] Converting conversations into contracts and cash • [5:00] Three-year follow-up paying off in real opportunities • [6:05] Becoming a welcome guest—not an annoying pest • [9:00] Why relationships outlast transactions • [14:12] The power of asking about timeline early • [17:44] When NOT to put an offer in writing • [18:27] Building urgency without pressure • [21:33] Why certainty often beats the highest offer • [22:14] Leveraging expiration dates the right way • [24:19] Live cold-call role play begins • [41:00] Call breakdown: what Dan did well • [48:00] Missed opportunities inside seller language • [52:00] Why industry jargon can kill deals • [56:00] The hidden leverage in family decision dynamics • [59:00] Why collecting the seller's email matters • [1:00:30] The referral question most investors forget   ⸻   Who This Episode Is For: Investors who struggle turning conversations into real offers Listeners unsure how to handle "your price is too low" Anyone who feels awkward asking for timeline or motivation Operators who want to improve call structure and confidence Investors ready to sharpen their seller psychology skills   ⸻   Why You Should Listen:   Most deals aren't lost because of bad underwriting—they're lost because of weak conversations.   This episode shows you how to control the frame, ask the right questions, and build positioning that makes sellers want to work with you. If you've ever felt like calls "go fine" but don't turn into contracts, this breakdown will show you exactly where the leverage lives.   If you want to become the buyer sellers trust—not just another number—this episode is essential listening. ⸻ Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo works with Dan Wentzel on live deal analysis—breaking down a real storage opportunity step by step. Together, they walk through how to evaluate a market, identify unsophisticated competition, spot pricing inefficiencies, and determine whether a facility has true upside or hidden risk.   This episode pulls back the curtain on how experienced operators think when they're underwriting deals. It's less about spreadsheets and more about pattern recognition—understanding markets, competitors, and operator behavior so you can make confident offers without needing perfect information.     You'll Learn How To: Evaluate storage markets using competition and operator sophistication Identify pricing gaps that signal upside potential Analyze deals even when data is incomplete or unclear Use market behavior—not just numbers—to guide your offers Build confidence by underwriting deals faster and more consistently   What You'll Learn in This Episode: [1:28] Recap of the Season 2 journey and why accountability matters [3:05] Why progress creates confidence—and confidence fuels action [5:34] Back-of-the-napkin analysis using square footage and market rents [6:58] Why offer volume matters more than perfect underwriting [9:03] How trust and rapport unlock seller information [13:01] Momentum update: increased offers and underwriting speed [17:35] Why teaching what you're learning accelerates mastery [21:17] Building a storage deal pipeline that doesn't rely on luck [23:15] Why follow-up—not first contact—wins most deals [29:15] Live deal overview: secondary market, size, and price range [31:44] Spotting unsophisticated operators through online presence [35:05] Using Google Maps, reviews, and websites to read a market [37:56] Understanding rate gaps and competitive positioning [39:20] How competitor pricing can reveal hidden opportunities [43:09] Making offers the right way—with explanation and context [45:16] Why buyer credibility matters with brokers and wholesalers [50:31] Learn → execute → tweak: the real framework for progress [51:42] The next challenge: increasing offer volume to six per week       Who This Episode Is For: Investors who want to understand why a deal works—not just if it works Listeners struggling to evaluate markets and competition Anyone unsure how to make offers with imperfect information People ready to build confidence through repetition and real analysis   Why You Should Listen: Most deals aren't lost because of bad math—they're lost because investors don't know how to read a market. This episode shows you how to think like an operator, spot opportunity where others don't, and make informed offers without waiting for perfect data. If you've ever wondered "How do I know if this deal is actually good?"—this episode walks you through the answer in real time.     Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo conducts a performance debrief with Dan Wentzel, unpacking what happens when momentum slows—not because of laziness, but because of real-life responsibilities, distractions, and competing priorities. Together, they examine missed KPIs, evaluate what actually caused the slowdown, and build a game plan for staying consistent even during chaotic weeks.   This episode also introduces one of the most practical tools so far: a simple back-of-the-napkin valuation method that allows Dan (and listeners) to make offers even when sellers won't share revenue numbers. The goal is simple—make sure meaningful conversations always lead to offers.     You'll Learn How To: Stay consistent when life disrupts your ideal schedule Diagnose whether setbacks are one-off events or recurring patterns Keep momentum without guilt, judgment, or burnout Make offers even when sellers won't share financials Use simple math to move deals forward without overanalyzing     What You'll Learn in This Episode: [0:00] Why this season is built around real-time accountability [3:28] Why you can't control outcomes—but you can control inputs [6:15] Evaluating missed KPIs without self-sabotage [8:22] Expecting resistance once you commit to a goal [11:26] How distractions compound when there's no game plan [14:11] Are you constantly "putting out fires"—or starting them? [19:16] What actually qualifies as a meaningful conversation [21:07] Progress check: offers are increasing—and why that matters [22:00] Why every meaningful conversation should lead to an offer [24:40] Back-of-the-napkin valuation using square footage and market rates [29:10] Why underwriting conservatively builds confidence [35:44] How to estimate NOI without seller-provided revenue [38:53] Giving sellers a reason to share information [41:34] Why "lazy" can be smart when it comes to deal analysis [58:26] Weekly commitments and how to simplify execution     Who This Episode Is For: Investors struggling to stay consistent during busy seasons of life Listeners who feel discouraged when they miss weekly goals Anyone unsure how to make offers without perfect information People who want practical tools—not theory—to move deals forward     Why You Should Listen: Momentum isn't built by perfect weeks—it's built by recovering quickly from imperfect ones. This episode teaches you how to stay in the game when life throws curveballs, how to evaluate progress honestly, and how to keep offers moving even when information is incomplete. If you've ever felt stuck because conditions weren't "ideal," this episode shows you how to keep going anyway.     Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/     Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/

In this episode of Storage Wins, Alex Pardo works with Dan Wentzel to confront two of the biggest silent killers of progress: over-preparation and inefficiency. What starts as a check-in on wins and challenges quickly turns into a deep dive on mindset resistance, wasted time, and why "getting ready" often becomes the reason offers never get sent.   Alex challenges Dan to stop treating seller calls like exams, start having real human conversations, and simplify the process of getting offers out the door. This episode is a blend of mindset reset and tactical clarity—designed to help action-takers stop overthinking and start executing.     You'll Learn How To: Break free from over-preparation that's killing your momentum Have confident seller conversations without scripts or perfect data Identify and track the KPIs that actually drive acquisitions Simplify the offer process so speed doesn't come at the cost of confidence Reclaim wasted time and refocus on needle-moving actions     What You'll Learn in This Episode: [1:16] Why this season is built on real-time accountability [4:37] The mindset voice that tells you to quit—and how to shut it down [9:41] Why unmet expectations fuel doubt and hesitation [13:36] Massive imperfect action vs. waiting for certainty [19:18] "Data, not drama": why KPIs matter more than feelings [23:13] The four acquisition KPIs Dan must track weekly [29:15] How over-preparing for calls is costing deals [32:07] The only information you truly need to make an offer [34:39] Why counting units online is a waste of time [37:47] Making conservative offers without killing opportunity [45:09] Simplifying the process to increase offers and conversations [50:28] Structuring the day for efficiency instead of burnout [55:44] Dan's commitment going forward       Who This Episode Is For: Investors who feel busy but aren't producing offers Listeners stuck overthinking calls, deals, or next steps Anyone struggling to balance preparation with execution People who need clarity on what actions truly matter     Why You Should Listen:   Most people don't fail in self-storage because they lack knowledge—they fail because they create friction where none is required. This episode shows how overthinking, inefficiency, and poor time use quietly stall progress.   If you've ever said, "I just need to prepare a little more before I act," this episode will help you recognize the trap—and get out of it.     Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/     Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/  

In this episode of Storage Wins, Alex Pardo gets extremely tactical with Dan Wentzel, laying out what he calls the Daily Storage Playbook. This is where the journey moves from clarity into consistent execution—daily actions, weekly rhythms, and non-negotiables that turn intention into momentum.   There's no magic here. No shortcuts. Just a clear, repeatable process that—when done consistently—creates opportunities, relationships, and eventually deals. This episode is designed to eliminate confusion and replace it with structure, discipline, and forward motion.     You'll Learn How To: Build daily non-negotiables that actually move your storage business forward Create momentum even when deals aren't immediately materializing Focus on controllable actions instead of outcomes you can't control Turn consistency into confidence through repeatable daily habits Engineer progress through relationships, not random deal chasing     What You'll Learn in This Episode: [2:15] Why clarity without a plan still leads to failure [3:25] Introducing the "Daily Storage Playbook" [6:58] Why deals don't appear—you earn them through reps [8:27] The danger of failing to plan and how it kills efficiency [9:06] Why progress—not results—is the real driver of happiness [10:19] Defining 3–5 daily non-negotiables for your storage business [11:21] How to measure success when outcomes are out of your control [50:57] The power of five meaningful conversations per day [52:23] What 100 meaningful conversations in 30 days can create [53:13] Why most people want the finish line—but not the work       Who This Episode Is For:   Aspiring storage investors who feel busy but not productive Listeners who struggle with consistency and follow-through Anyone unsure what to do daily to move closer to their first deal People ready to replace motivation with discipline     Why You Should Listen:   Most people don't fail because they lack knowledge—they fail because they lack structure. This episode removes ambiguity and gives you a simple, repeatable framework for showing up every day in your storage business.   If you've ever asked, "What should I actually be doing right now?"—this episode answers that question.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/  

In this episode of Storage Wins, Alex Pardo shifts the focus from mindset to mechanics—helping Dan Wentzel move from belief to clarity. Together, they define Dan's freedom number, break down what he actually wants self-storage to do for his family, and start building the buy box that will guide every decision moving forward.   This is where vague goals get replaced with real numbers. Where "someday" turns into a deadline. And where most aspiring investors realize the thing holding them back isn't opportunity—it's clarity.      You'll Learn How To: Identify your true "freedom number" and why it matters Decide whether cash flow, equity, or both should drive your first deal Build a clear buy box that eliminates distractions and wasted time Understand why knowing your personal numbers is non-negotiable Gain confidence by aligning strategy with your actual lifestyle goals     What You'll Learn in This Episode: [0:00] Introduction [3:25] Why Season 2 shifts from mindset to mechanics [6:01] How confidence erodes when offers don't turn into deals [10:14] The critical question: what do you want self-storage to do for you? [12:08] Cash flow vs. equity—and why most people confuse the two [20:45] The wake-up call: not knowing your numbers is a problem [23:49] Defining the $25,000/month freedom number [30:29] How to build a buy box that actually filters deals [37:40] Why lack of clarity leads to burnout and quitting [41:15] Facility size, markets, and why "bigger isn't always better" [54:07] Active vs. passive investing—and choosing the right role       Who This Episode Is For: Aspiring storage investors overwhelmed by too many options Listeners who've taken action but feel scattered or stuck Anyone unclear on what success actually looks like financially People ready to replace hope with a concrete plan   Why You Should Listen: Most investors don't fail because of lack of effort—they fail because they never define what they're aiming for. This episode forces clarity around money, lifestyle, goals, and deal criteria so every future action has direction.   If you've ever said "I just want financial freedom" without knowing what that actually means in dollars, this episode will change how you think—and how you move.     Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/     Have conversations with at least three active storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/

Let's be real—if you've been consuming self-storage content for months (or years), learning the strategies, joining communities, and still haven't taken meaningful action, this episode is meant to hit a nerve—in the best way possible.   In the Season 2 premiere of Storage Wins, Alex Pardo kicks off something bold: a live, unscripted coaching journey. This season documents the real-time path of Dan Wenzel, an aspiring self-storage investor who's been in the game for over two years, hasn't closed a deal yet, and is now committing—publicly—to buying his first facility within six months.   No highlight reels. No fake certainty. Just honest conversations about fear, doubt, mindset, imperfect action, and what it actually takes to follow through when life, comparison, and uncertainty show up. If you've ever wondered whether this is truly possible for someone like you, this season is your front-row seat.      You'll Learn How To: Identify the real reasons you've stayed stuck—even when you "know what to do" Break through comfort, fear, and comparison that quietly kill momentum Understand what imperfect action looks like in real time Build belief without needing prior real estate experience or capital Learn alongside someone else's journey instead of guessing alone     What You'll Learn in This Episode: [0:00] Introduction [2:55] Why education without action creates a false sense of progress [5:22] The comfort trap—and how W-2 stability can quietly delay your goals [7:48] The Season 2 announcement: a live coaching experiment begins [12:34] The opportunity cost of not pursuing your goals [18:22] How comparison sabotages confidence and decision-making [24:30] The power of a strong "why" when quitting feels justified [33:45] What this season will document: mindset, strategy, mistakes, and wins [37:31] Why commitment matters more than certainty     Who This Episode Is For: Listeners who've been learning but haven't taken consistent action Aspiring self-storage investors stuck in fear, doubt, or comparison Parents or professionals pursuing freedom with limited time or experience Anyone who wants proof that progress doesn't require perfection     Why You Should Listen: Six months from now, Dan will either own his first storage facility—or he'll know exactly why he didn't. This episode launches a season that removes the smoke and mirrors from self-storage investing and replaces them with real conversations, real coaching, and real accountability.   Whether the journey is smooth or messy, you'll learn everything alongside him. This is the most raw, honest, and unscripted season of Storage Wins yet—and it may be the push you've been waiting for.     Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/     Have conversations with at least three active storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here: https://www.facebook.com/groups/322064908446514/

Let's cut through the noise, if you've been following this podcast, doing the research, listening to the stories, and you still haven't taken action, this episode is your wake-up call. I break down the real reasons you haven't bought your first self-storage facility yet, and none of them are what you think. More importantly, I share the biggest announcement in the history of this show: Season 2 of Storage Wins is going to be a live coaching experiment. I'm taking someone who's never done a deal before and documenting their entire journey, from zero to (hopefully) owning a facility in six months. No scripts. No guarantees. Just raw, real progress in real time. If you've ever needed proof that this is possible, you're about to get a front row seat. You'll Learn How To: Identify what's really holding you back, and how to get unstuck Break through fear, knowledge gaps, and the myth that you need money Understand what imperfect action actually looks like in real time Gain the belief, tools, and roadmap to buy your first facility Get a front row seat to someone else's journey so you can learn and act faster What You'll Learn in This Episode: [2:55] The real reasons you haven't taken action (and the truth about your excuses) [5:22] Your two futures: staying stuck vs. taking massive imperfect action [7:48] The announcement: Season 2 will be a live coaching journey [9:30] What we're documenting: deals, financing, negotiations, and real mindset work [10:50] The risk, the challenge, and why I'm putting my reputation on the line [12:34] How to follow the journey or take the leap and become part of it Who This Episode Is For: Listeners who've been learning for months (or years) but haven't taken action Aspiring storage investors stuck in fear, doubt, or information overload Anyone who needs real-time proof that storage success is possible People ready to stop watching and start doing Why You Should Listen: Twelve months from now, you'll either own your first facility, or still be thinking about it. This episode gives you a clear look at those two paths and introduces the live coaching experiment that will eliminate every excuse holding you back. Whether we succeed or stumble, you'll learn everything along the way. It's the most raw, unscripted, and real season we've ever done, and it could be the breakthrough you've been waiting for. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

If you've ever said, "I can't buy storage because I don't have the money," this episode will completely rewrite your beliefs. I sat down with my friend Chad Harris, a private money expert, to show you why the capital you need is already sitting in your phone's contact list. You're not asking people for money, you're offering them the chance to become the bank. We unpack the exact mindset shifts, conversation frameworks, and step-by-step strategies to help you attract private lenders who are eager to fund your first storage deal, even if you have no experience, no money, and no track record. If raising capital has ever felt intimidating, this episode is your fast track to confidence, clarity, and cash. You'll Learn How To: Find and attract private lenders hiding in plain sight Start meaningful conversations without being salesy Build credibility even if you've never done a deal Offer people a secure way to grow their money in real estate Remove the last excuse keeping you from your first facility What You'll Learn in This Episode: [0:00] Why the biggest thing stopping you isn't money, it's belief [2:12] The true identity of your ideal private lender (hint: they're everywhere) [5:15] How to stop "asking" and start offering an opportunity [8:47] Chad's powerful story of raising money in a personal crisis [11:15] Why you must cast a vision and take on the identity of an investor [14:52] A simple 3-step intro to share what you do and attract interest [17:04] The best way to raise money before you have a deal [21:46] Return of capital vs. return on capital: Why this distinction matters [28:50] The "indirect ask" strategy that gets lenders to self-select [32:23] Two types of social media posts that will attract your first lender Who This Episode Is For: Storage investors stuck on the "I don't have money" hurdle First-timers afraid to ask others to fund their deals Anyone who believes they don't know the "right people" Aspiring buyers ready to raise capital and close with confidence Why You Should Listen: The biggest buildings in every city are owned by banks, and there's a reason for that. When you understand how to raise private money the right way, you unlock the same power to build wealth without using your own capital. This episode gives you the roadmap to make that happen, starting today. Follow Chad Harris:  Chad Harris Website: https://www.truewealthinvestors.com/podcast Find private lenders: https://www.truewealthinvestors.com/findlenders.html Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/  Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

Let's be honest—you probably already know what you need to do to land your first self-storage deal. But if you're stuck, it's likely because you're avoiding it. In this episode, I'm pulling back the curtain on our Storage Wins community's recent holiday reset call, where we uncovered the uncomfortable truth: the breakthrough you're waiting for is often hidden in the work you've been avoiding. I share the powerful reflections, struggles, and wins from real community members—people just like you—who are pushing past fear, building momentum, and staying consistent even when it's hard. You'll hear real stories of mindset breakthroughs, alternative ways to connect with storage owners (if cold calling isn't your thing), and practical systems for staying focused and intentional. This episode is packed with gold—and could be the mindset shift you need to finally start taking massive, imperfect action. You'll Learn How To: Break through fear, self-doubt, and procrastination with simple daily actions Build your schedule and priorities around revenue-generating activities Connect with storage owners using strategies that match your personality Create clarity through weekly planning and intentional goal setting Stay consistent by focusing only on steps one, two, and three   What You'll Learn in This Episode: [0:00] Why simplifying your storage journey into weekly focus steps is key [1:10] The power of community coaching and peer accountability [2:55] How our "holiday reset" created clarity for 2026 goals [5:20] The top reasons people stay stuck—even after buying their first facility [7:35] A breakdown of the daily reps you need to analyze deals and make offers [9:50] How one member conquered fear of cold calling by finding a better fit [12:15] Why the "path of least resistance" isn't an excuse—it's a starting point [14:39] Ditching the sales pitch and showing up for real conversations [17:04] The secret to staying consistent: sharpen the axe before swinging Who This Episode Is For: Storage beginners who feel stuck or overwhelmed Investors avoiding the uncomfortable (but necessary) work Action takers ready to build confidence and momentum Anyone who wants to finally get serious and buy their first facility in 2026 Why You Should Listen: The quote I've been sharing with our community is simple, but powerful: "The magic you want is in the work you're avoiding." This episode is here to help you face it, move through it, and come out stronger on the other side. Don't let fear, friction, or a narrow lens keep you from the freedom you're chasing. Let's take that next step—together. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/  Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

In this very special crossover episode, I sat down with my good friend Joe Dellefave on the Creative Finance Playbook podcast to share the real story of why I walked away from a highly profitable wholesaling business at the peak of COVID to go all-in on self-storage. Everyone thought I was crazy—until they saw what storage could do. We dive into how I run nearly 900 units across multiple states with no employees, why wholesaling left me feeling stuck and overworked, and how storage helped me reclaim my time and build scalable, predictable wealth. I also break down the first deals I did—none of which used my own money—and share how creative finance, focus, and a powerful "why" made it all possible. If you're grinding in single-family and wondering if there's a better way, this episode is your roadmap out. You'll Learn How To: Transition from single-family to storage investing with confidence Break through limiting beliefs and start building wealth now Use SBA loans, seller financing, and private capital to fund your deals Find clarity on your "buy box" and attract the right opportunities Operate remote storage businesses efficiently—even with a small team What You'll Learn in This Episode: [0:00] From wholesaling grind to freedom—my story in a nutshell [2:10] Real talk: building a business I wanted to escape from [5:17] The cashflow myth of rentals and why storage made more sense [7:39] The mastermind moment that sparked my big pivot [11:07] The limiting beliefs that almost kept me out of storage [14:15] My first $0-down deal and how it came from absolute clarity [17:19] How to build trust, communicate like a pro, and close confidently [19:18] Running 900 units remotely with no on-site staff [22:49] The power of recession-resistant income and small market strategy [25:02] Why finding the right tribe is the fastest path to success Who This Episode Is For: Wholesalers, flippers, and landlords tired of being on the hamster wheel Investors looking for more scalable, predictable cash flow Anyone craving a business model that gives you your life back Action takers ready to make 2026 the year of their first storage facility Why You Should Listen: Leaving a profitable business wasn't easy—but it was necessary. I knew there had to be a better way to create real freedom, and storage became the answer. In this episode, I share the full behind-the-scenes of how I made the leap, what it took, and why I'll never look back. If you've ever wondered, "Is there more than this?"—the answer is yes. And this is your permission to go after it. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ Follow Joe here: Joe's Podcast: https://creativefinanceplaybook.com/podcast Joe's YouTube: https://www.youtube.com/@creativefinanceplaybook Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

If you've been circling the self-storage world, consuming content, running numbers, and still haven't pulled the trigger—this episode is for you. In today's message, I break down the exact four-step framework that's helping new investors get off the sidelines and finally close their first storage facility in six months or less. We're talking about what's really keeping you stuck—deal fog, fear of funding, and analysis paralysis—and how to overcome them with a clear, repeatable roadmap. I share examples from coaching clients who went from frozen in fear to fully funded and cash-flowing. If 2026 is the year you stop watching and start owning, this episode gives you the game plan you've been waiting for. You'll Learn How To: Use a simple four-step process (LMAO) to go from stuck to signed deal Get past "deal fog" and confidently evaluate opportunities Find funding using seller financing, SBA loans, and private lenders Build meaningful relationships that turn into real deals Stop waiting and start winning in 2026 What You'll Learn in This Episode: [0:00] Why most investors stay stuck—and how to avoid it [2:55] The "LMAO" framework to buy your first storage facility in 6 months [5:19] How to break free from consumption mode and actually start [7:39] The power of automation, systems, and running storage remotely [11:04] Why funding is not the problem—and how to find money for deals [13:26] Overcoming the fear of buying the wrong deal or making a mistake [15:44] Conversations → Conversions → Contracts → Cash: How deals happen [18:10] Why daily deal analysis and weekly offers are non-negotiable [22:49] The truth about the market, interest rates, and your limiting beliefs Who This Episode Is For: Self-storage newbies frozen by information overload Aspiring investors struggling to take the next step People with "no money" who still want to get in the game Anyone ready to stop watching others and start building their own wealth Why You Should Listen: The only thing standing between you and your first storage deal is action—and clarity. This episode gives you both. If you're tired of sitting in the bleachers, it's time to grab a bat, get on the field, and start swinging. The game is winnable—and this is your playbook. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/  Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

What if you could buy millions in self-storage without using any of your own money? In this episode, I break down how I acquired over $5.1 million worth of storage facilities in just 17 months—with zero capital out of pocket. The secret? Understanding how to structure creative financing and building strong, trust-based relationships. I walk you through three real-world case studies that showcase how I used a mix of SBA loans, seller financing, private lenders, and equity partners to close big deals. I also share exactly how I positioned these opportunities, structured the funding, and even got paid $250K to close on one of the facilities. This episode isn't theory—it's a blueprint for how you can get into storage without waiting on savings or perfect conditions. You'll Learn How To: Buy storage facilities using SBA loans, seller financing, and private lenders Structure deals where everyone wins—including you, the seller, and your partners Find hidden equity and fund your deals without your own cash Build and nurture relationships that unlock funding when deals arise Overcome the "I need money to invest" mindset that keeps most people stuck What You'll Learn in This Episode: [0:00] The biggest myth in storage investing—and why it's holding you back [2:55] Case Study #1: How I used SBA and an equity partner to buy a $1.59M facility [5:22] The step-by-step on securing 85% financing and raising the rest [7:43] Case Study #2: Seller financing 90% on a $2.1M deal—and how we filled the gap [10:01] Structuring private money for renovations and deal entry [12:19] Why seller financing works so well in storage—and how to pitch it [14:42] Case Study #3: How I got paid $250K to buy a storage facility with built-in equity [17:04] Creative funding options that most investors overlook [18:30] The mindset shift that unlocks capital—and how to build lender-ready relationships Who This Episode Is For: Beginners who think storage is out of reach due to lack of capital Aspiring investors who want real, step-by-step strategies that work Experienced real estate pros exploring how to scale with storage Action takers ready to find and fund their first facility Why You Should Listen: Money is not your problem—lack of belief and strategy is. In this episode, I give you the confidence and real-life examples you need to see what's truly possible. If you've been sitting on the sidelines waiting for the "right time" or more cash, this is your wake-up call. The capital is out there. This is how you go get it. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/  Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

What if you could buy not one, but two self-storage facilities without ever using a bank, and without prior experience? Sounds far-fetched, right? Casey did exactly that, and his story proves it's more possible than most people think. In this episode of the Storage Wins Podcast, Alex Pardo sits down with Casey for a real, behind-the-scenes coaching call. Casey shares how he went from zero storage experience to owning two facilities in just six months, both bought through seller financing and both found simply by driving and paying attention. No fancy systems. No perfect timing. Just action, consistency, and the right support. You'll Learn How To: Find storage deals just by driving and keeping your eyes open Buy facilities without using banks or traditional financing Approach mom-and-pop owners the right way Structure seller financing that actually works Take action even when you don't feel ready What You'll Learn in This Episode: (02:00) Why small towns can hide the best storage opportunities (05:00) Turning sellers into the bank with seller financing (08:00) Why ugly facilities can be great deals (11:00) Lessons learned from buying two facilities back-to-back (15:00) The mindset shift that made everything click Who This Episode Is For: Beginners who think they need experience to get started Investors stuck waiting for the perfect deal Anyone curious how seller financing really works People who want proof that action beats overthinking Why You Should Listen: If you've been telling yourself you're not ready, you don't know enough, or you need more money, this episode will challenge that story. Casey's journey shows what's possible when you take imperfect action and stay consistent. It's honest, relatable, and motivating in the best way. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ Follow Casey here: Casey Twitter: https://x.com/Casey Casey Instagram: https://www.instagram.com/caseyneistat/ Casey YouTube:https://www.youtube.com/@casey Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

Think you need tons of cash or a perfect credit score to invest in storage? Think again. In this episode, I share the real stories—and real numbers—of how I bought my first two self-storage facilities using zero dollars out of my own pocket. And I'm not alone. One of my coaching clients, Casey, followed the same roadmap and closed on two storage deals within nine months—both with seller financing and no money down. I walk you through the exact steps I took to find the deals, fund them creatively, and build strong, cash-flowing assets without the headaches of tenants, toilets, and trash. Whether you're just starting out, feel stuck financially, or think this isn't possible for you, this episode is going to blow your mind and show you what's actually doable—even if you're brand new.   You'll Learn How To: Fund storage deals without using your own money Tap into seller financing, private lending, and SBA loans Identify and find mom-and-pop owned storage facilities with simple tools Build relationship capital that becomes your most valuable resource Scale without complexity using a proven, repeatable process What You'll Learn in This Episode: [2:55] How I transitioned from burnt-out wholesaler to storage investor [5:17] Why storage beats single-family for cashflow and simplicity [7:41] Forced appreciation: how to increase value without waiting on comps [12:20] The power of lien laws vs. long eviction battles in single-family [14:42] Case study #1: My first $0-down deal with $350K raised through relationships [17:05] Case study #2: Seller financing 90% and doubling cashflow potential [19:24] Case study #3: 100% funded by private lenders, sold for a $700K profit [21:51] How to use Google Maps and direct mail to find off-market, mom-and-pop storage deals [26:37] The $150K deal from a letter a seller held onto for 2 years [29:04] Casey's story: two facilities in nine months, both 100% seller financed Who This Episode Is For: Anyone who thinks they need cash or experience to get started Real estate investors looking for more time freedom and less stress Wholesalers and flippers tired of chasing deals every month Beginners ready to take action and buy their first facility Why You Should Listen: I've done it. Casey's done it. And you can too. This episode is your real-world proof that funding is not your problem—it's your belief. When you apply relationship capital, creative financing, and the right process, you can buy your first (or next) facility sooner than you think. This episode lays out the blueprint—now you just need to take action.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/  Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

Ever feel like you're doing everything right, looking at deals, talking to brokers, running numbers, yet still can't get one across the finish line? You're not alone. And in this episode, we get real about why that keeps happening. In Part 2 of this live coaching session, Alex Pardo works one-on-one with Eric Dumais to break down what's actually holding him back from closing his first self-storage deal. From being overwhelmed by deal flow to overanalyzing the wrong opportunities, this conversation pulls back the curtain on the exact problems most first-time buyers face, and how to fix them. You'll Learn How To: Quickly filter deals without wasting hours underwriting Organize deal flow so nothing slips through the cracks Build real relationships with brokers and owners without faking experience Stop waiting for perfect and start making offers that get traction Create momentum by taking consistent, focused action What You'll Learn in This Episode: (05:00) How to filter deals in 5–10 minutes instead of 45 (09:00) The simple red-yellow-green system for grading leads (14:00) Why relationships beat perfect underwriting (18:00) How often you should really be following up (22:00) The mindset shift that unlocks momentum (28:00) Eric's commitments, and how accountability changes everything Who This Episode Is For: Investors stuck analyzing deals but not closing any First-time storage buyers feeling overwhelmed by too many options Anyone who knows what to do, but struggles with execution Action-takers who want clarity, structure, and accountability Why You Should Listen: If you've been chasing storage deals for months and can't figure out why nothing's clicking, this episode will feel uncomfortably familiar, in the best way. You'll hear exactly how Alex helps Eric simplify his approach, focus on what actually matters, and commit to actions that move the needle. This is what progress sounds like. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/  Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

Have you been spinning your wheels trying to land your first storage deal—reading, underwriting, watching from the sidelines—but still no contract? If so, this live coaching episode is a must-listen. I sat down with Eric Dumais, a self-storage investor in the making, who's been chasing deals for eight months but can't seem to get across the finish line. In part one of this two-part series, we dive deep into the real reason you're stuck—and spoiler: it's not the market, lack of deals, or money. It's mindset. I help Eric unpack what's keeping him stuck, the dangers of staying too close to home, and how the fear of the unknown is costing you time and opportunity. Whether you're like Eric, searching in your backyard, or you're overwhelmed by expanding your buy box, this episode is going to challenge your thinking and help you move forward with clarity and confidence. You'll Learn How To: Get out of analysis paralysis and take the next step in your journey Expand your buy box without feeling overwhelmed Identify the mental roadblocks that are really keeping you stuck Build meaningful relationships with mom-and-pop storage owners Move from passive research to active deal-making What You'll Learn in This Episode: [1:00] The real reason you're stuck—and it's not lack of money or deals [4:15] Eric's background and his journey from beer brewing to self-storage [6:10] What financial freedom really means (and what it's actually costing you) [8:50] The hidden cost of staying in your comfort zone [11:48] The fear behind expanding your buy box—and how to overcome it [16:53] Why narrowing your focus too soon is slowing down your success [19:54] The power of boots on the ground and building real relationships [26:38] Why thinking long-term and relationally leads to deal flow Who This Episode Is For: Investors stuck in the "learning phase" but haven't closed a deal yet Anyone afraid to expand beyond their local market DIYers who overthink, over-plan, and under-execute People who are serious about buying their first facility in the next 6–12 months Why You Should Listen: If you've been chasing deals for months (or even years) and can't seem to break through, this episode is your wake-up call. Eric's story might be yours too—and by hearing his live coaching, you'll gain the mindset shifts and next steps you need to finally take action and get your first deal under contract. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

Ever look at a storage deal and think "I have no clue if this is actually a good deal or a financial disaster?" You're not alone. Most investors guess, cross their fingers, and hope they didn't just overpay by six figures. In this special live coaching episode, Alex sits down with Brandon Rickman, a successful single-family investor making the jump into self-storage. You'll hear Alex analyze a real storage deal step by step, how to spot red flags, what the numbers actually mean, and how to know if a deal is worth pursuing or walking away from. This is as close as it gets to having Alex look over your shoulder while you analyze your own deal. You'll Learn How To: Tell if a storage deal is worth a deeper look in under 10 minutes Quickly estimate what a facility is really worth Understand cap rates without the confusion Compare street rates to find hidden upside Avoid overpaying for a deal that looks good on paper What You'll Learn in This Episode: [00:00] Why most investors overthink storage deals and still get them wrong [04:00] Brandon's jump from single-family into self-storage development [08:30] The one mistake that causes investors to overpay for storage facilities [12:45] How Alex quickly estimates a deal's value using simple math [18:00] Understanding cap rates without the confusion [23:30] How to compare market rates to uncover hidden upside [30:00] What makes a storage deal worth pursuing vs. walking away [38:00] Why buying on pro forma can destroy your returns [43:30] Why they're turning this into a two-part deep dive Who This Episode Is For: Investors curious about getting into self-storage but unsure how to evaluate deals Single-family investors ready to transition into long-term cash-flow assets Anyone tired of guessing and wanting real clarity on deal analysis Why You Should Listen: If you've ever felt overwhelmed by storage numbers, cap rates, or underwriting, this episode will give you clarity. You'll hear Alex break everything down in plain English using a real deal, real questions, and real coaching. No hype, just practical insight you can actually use on your next deal. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ Follow Brandon Rickman here:  Brandon Rickman Website:https://www.theflipgenius.com/ Brandon Rickman YouTube: https://www.youtube.com/@BrandonRickman Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/  

Ready to buy your first storage facility but feeling overwhelmed with where to start? In this episode, I walk you through the exact seven-step roadmap we use inside the Storage Wins community to take you from stuck to signed deal in six to twelve months—even if you're starting from zero. No more second-guessing what to do next or what order to follow. I lay it all out for you. If you've been spinning your wheels wondering whether to chase deals, find funding, or figure out your market first, this episode is going to bring clarity. You'll learn how to define your buy box, choose the right market, build deal flow, fund your deal (without using your own money), and confidently make offers with a due diligence plan that sets you up for success. This is your blueprint to finally get that first storage facility under your belt in 2026. You'll Learn How To: Create a clear vision with a custom buy box and freedom number Analyze the two markets that matter most in storage investing Build consistent deal flow using a simple and proven system Evaluate, fund, and structure deals using creative financing Execute a due diligence checklist that sets your first deal up for success Optimize your storage facility from day one for long-term cashflow What You'll Learn in This Episode: [0:00] Why storage investing success starts with supply, demand, and direction [1:00] Why winging it doesn't work—and what successful students do instead [2:55] Step 1: Define your freedom number and build your buy box blueprint [5:12] Step 2: Use the 2-market method to analyze both people and property [9:58] Step 3: Build your deal flow machine using the LMAO method [14:32] Step 4: Analyze deals with simple back-of-the-napkin math [19:10] Step 5: Fund your deal with other people's money [21:31] Step 6: Make smart offers and conduct real due diligence [26:14] Step 7: Take over and optimize like a pro—even as a first-timer Why You Should Listen: You don't need to "figure it all out." You just need the right system and support. This episode gives you the seven-step framework I've personally used—and that dozens of my clients have followed—to successfully buy their first facility. If 2026 is going to be your year, this is your launchpad. Who This Episode Is For: Aspiring investors who want a clear, repeatable path to their first deal Anyone stuck in analysis paralysis and unsure of what to do next Storage beginners who want to avoid the biggest early mistakes People who value a roadmap, mentorship, and community support Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

Most beginners dramatically overestimate how much capital it takes, and that belief alone keeps them stuck. The truth is, the number you think you need is probably wrong, and the small deal you keep dismissing might be the one that transforms everything. In this episode, Alex Pardo reveals the real amount of money you need to get started, why small facilities are the fastest path to freedom, and how investors inside his community consistently close deals with little to none of their own cash. He breaks down facility sizes, common beginner mistakes, creative financing structures, and the mindset shift that makes funding fall into place. You'll learn the framework for finding great opportunities, structuring terms, and getting the capital to show up. You'll Learn How To: Find and analyze mom-and-pop storage opportunities with real value add Structure deals using seller financing, SBA loans, and equity partners Build trust with operators, lenders, and partners even as a beginner Use the LMAO method to generate leads Think like a transaction engineer so you can close with $0 out of pocket What You'll Learn in This Episode: [00:00] How mindset and deal flow matter more than money [03:00] Why most beginners overestimate capital [06:00] The three types of storage facilities [09:00] How traditional bank financing works [12:00] Buying storage with zero out of pocket [14:00] How seller financing and equity partners make deals possible [16:00] The LMAO method for finding deals and making offers [18:00] Creative strategies that let you close with little to no capital [19:00] Why your first deal is the most important step toward freedom [20:00] How one great facility can change your entire financial trajectory Who This Episode Is For: New investors who think they need huge capital to enter self-storage Action takers stuck in analysis paralysis who want a simple starting framework W2 employees looking for their first cash-flowing deal Anyone who wants to use creative financing to buy a facility  Why You Should Listen: Success in storage isn't about your bank account, it's about your ability to find great deals and structure them the right way. Learn how money follows deals, how beginners are closing facilities with none of their own cash, and how one small facility can be the deal that changes your life forever. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/