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Mama Turned Mompreneur - Work from home moms | Moms in business | Coach for moms
As a podcasting business owner, one of your goals is to grow your podcast audience with the right listeners. But what happens when you are doing all the things you are told to do, like incorporating podcast SEO to grow your audience, yet your podcast growth is stagnant? If you've been doing keyword research and including keywords in your podcast episodes, but your podcast growth is non-existent, this episode is for you. I'm breaking down how to get more podcast listeners and why podcast SEO hasn't been working for you.In this episode, I'm giving you all the tea on:Why your podcast SEO strategy hasn't been workingWhat to fix so podcast SEO works for youHow to get more podcast listeners through SEOResources Mentioned in Today's Episode:Join the Evergreen Marketing AcceleratorRelated Episodes and Blog Posts:Episode 232: My Simple Process for Doing Podcast Keyword Research Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode311/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com
Ever have someone tell you they love your podcast... and then never actually buy anything from you? Or wonder why episodes you recorded two years ago basically don't exist anymore because nobody can find them? Here's the thing: podcasting is one of the best owned-media tools you have, but only if it's built to actually lead somewhere. Today I'm sitting down with Jenny Suneson, who has been in the podcasting world since 2018 and now helps mom entrepreneurs build sustainable businesses in 20 hours or less using podcasting as their number one visibility strategy — to fix exactly that.What You'll LearnWhy your podcast name might be the single biggest SEO mistake you're making (and the easy fix if you're too attached to change it)The often-overlooked places in your podcast settings where you can add searchable keywordsHow to know if you've niched down too far — or not nearly far enoughWhy "customer journey" is the most common blind spot for podcasters, even ones with a strong, established brandThe real reason most podcasters shouldn't chase sponsorships first (and what to prioritize instead)Why auditing your back catalog could be the fastest way to grow your downloads this yearEpisode HighlightsTimestamps are estimates and will be confirmed against final edited audio before publishing.[00:00] Meet Jenny Suneson — Podcasting since 2018, in the industry since 2019, and why she loves that podcasting doesn't change nearly as fast as social media[04:00] The SEO ingredients most podcasters skip — Why your first word matters, what to do if you love your "cute" show name, and the hidden keyword fields in your podcast host most people never touch[10:00] How far is too far when niching down — Jenny's own journey from "female entrepreneurs" to "mom entrepreneurs," and how to know when you've found the sweet spot[14:00] Mapping the listener journey — Why so many podcasters run their show and their business as two disconnected things, and the funnel that actually moves a listener toward becoming a client[20:00] Monetization: products first, sponsorships last — Why most podcasters chasing sponsorship deals are leaving money on the table, and where affiliate links fit in[22:00] The one thing to do if you want to level up — A full back-catalog audit, and the tool Jenny (and Jan) both use to track SEO rankings episode by episodeKey TakeawayJenny put it simply: most podcasters aren't struggling because their content is bad — they're struggling because they never built a way for a listener to become a lead. If you're not offering a next step, people don't know one exists.Resources MentionedPodcasting for Moms — Jenny Suneson's podcast, available wherever you listenConnect with Jenny on her websitePodSEO (podseo.com) — the SEO tracking tool both Jenny and Jan use to see what keywords their shows are ranking forCONNECT WITH JAN:Here are all the best places and FREE stuff
Join Roger Knecht and guest Heidi Ryder as they explore the essentials of growing a bookkeeping business with powerful marketing on the latest episode of Building the Premier Accounting Firm. This episode provides practical advice on marketing your firm, leveraging AI tools, and overcoming imposter syndrome to build a successful, remote-first accounting practice. In This Episode: 00:00:00 Introduction and Why Become a Bookkeeper 00:04:22 Virtual Bookkeeping and Client Retention 00:08:36 Common Marketing Pitfalls and Language 00:13:35 Practical Advice and Using AI for Marketing 00:20:47 Building Confidence and Overcoming Sales Anxiety 00:26:53 Peer Collaboration and Overcoming Imposter Syndrome 00:33:05 Balancing Motherhood, Faith, and Business 00:43:31 Closing Thoughts and Final Challenges Key Takeaways: Translate complex accounting jargon into simple, client-friendly language to build trust. Prioritize clear communication and networking over cold-calling to find ideal clients. Maintain professional confidence by acting as a peer rather than an employee to your clients. Featured Quotes: "Whatever that thing is that scares you, that's what you should go out and do." — Heidi Ryder "You're never going to have a balance. But when you're out of balance, make sure it means something." — Heidi Ryder Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Book a demo and/or purchase by going to keepful.com Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
In this episode, Marsha explores what it really means to be "at capacity" — and why the feeling of being overwhelmed often has less to do with how much you're carrying and more to do with the subconscious stories you're believing.She challenges the idea that doing more is the answer, inviting listeners to examine the language they use about themselves, their time, and their ability to hold success.This episode is a reminder that expanding your capacity isn't about pushing harder. It's about raising the internal ceiling that determines what feels safe to receive. Sometimes the most productive thing you can do is rest, regulate, and create space for what's next.Chapters:[00:20] - The Quiz - Capacity and Overwhelm[09:02] - A Personal Journey[11:19] - Finding Your Capacity: The Power of Rest and Rewiring[15:49] - Building Capacity and SupportMarsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and PodcasterBeyond At Capacity Masterclass: https://www.marshavanw.com/beyondcapacityOUTSPOKEN QUIZ: https://nlp.marshavanw.com/LOCKED IN: https://www.heart-wiredceo.com/locked-inOUTSPOKEN August Cohort: https://www.marshavanw.com/nlpUNBOTHERED Mastermind: https://www.marshavanw.com/offers/w8WVE3PaWrite Your Damn Book Program: https://www.marshavanw.com/writenowOUTSPOKEN Publishing: https://www.outspokenpublishing.comTickets for Heart-Wired CEO Live https://www.heart-wiredceo.com/liveUnbothered Mind Private Podcast https://www.marshavanw.com/unbotheredmindpodcastUnbothered Entrepreneur Masterclass (for the Podcast Listeners): https://www.marshavanw.com/unbothered-entrepreneur-masterclass-podcastDownload “You Are Supported” Hypnosis and Subliminal Bundle HERE Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in January 2026, in person or virtual) HEREThe Stories We Tell Ourselves Digital Program August Promo Save $333 HERE.Tap the “Follow” button never to miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow!Website: www.marshavanw.comConnect on IG, click HERESubscribe on YouTube, click HEREMentioned in this episode:QUIZOUTSPOKEN AD QUIZ https://nlp.marshavanw.com/ OUTSPOKEN August Cohort: https://www.marshavanw.com/nlp
In this episode, Marsha explores the stories we repeatedly tell ourselves and how those words can quietly become part of our identity.She shares a personal realization around a story she had carried for years — that everything had to be a struggle. What started as something she could joke about had actually become a subconscious pattern she continued to reinforce.Through the lens of Human Design, Marsha began to reframe struggle not as evidence that life has to be hard, but as a reflection of her tenacity and resilience.This episode is an invitation to notice the labels, jokes, and stories you repeat about yourself. Because when you change the meaning of the story, you create space to change the identity attached to it.Chapters:[03:03] - Understanding Human Design and Personal Growth[04:35] - Understanding the Channel of Struggle[08:35] - Reframing Struggle as Tenacity[10:20] - Understanding Labels and Identity[14:24] - Transforming Your ThoughtsMarsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and PodcasterOUTSPOKEN QUIZ: https://nlp.marshavanw.com/LOCKED IN: https://www.heart-wiredceo.com/locked-inOUTSPOKEN August Cohort: https://www.marshavanw.com/nlpUNBOTHERED Mastermind: https://www.marshavanw.com/offers/w8WVE3PaWrite Your Damn Book Program: https://www.marshavanw.com/writenowOUTSPOKEN Publishing: https://www.outspokenpublishing.comTickets for Heart-Wired CEO Live https://www.heart-wiredceo.com/liveUnbothered Mind Private Podcast https://www.marshavanw.com/unbotheredmindpodcastUnbothered Entrepreneur Masterclass (for the Podcast Listeners): https://www.marshavanw.com/unbothered-entrepreneur-masterclass-podcastDownload “You Are Supported” Hypnosis and Subliminal Bundle HERE Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in January 2026, in person or virtual) HEREThe Stories We Tell Ourselves Digital Program August Promo Save $333 HERE. Tap the “Follow” button never to miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow!Website: www.marshavanw.comConnect on IG, click HERESubscribe on YouTube, click HEREMentioned in this episode:QUIZOUTSPOKEN AD QUIZ https://nlp.marshavanw.com/ OUTSPOKEN August Cohort: https://www.marshavanw.com/nlp
Welcome to another episode of Building the Premier Accounting Firm. Today you'll discover how to bridge the gap between technical accounting and the practical cash flow needs of small business owners. Roger Knecht and guest David Safeer share actionable strategies to help accounting professionals transition into high-value cash flow advisory roles. In This Episode: 04:08 Cash vs. Accrual Perspectives 08:24 Implementing Cash Flow Projections 14:16 Attention and Accountability 26:47 Managing Cash Flow Strategies 37:37 Cash Flow Misconceptions 42:01 Accrual vs. Cash Forecasts 49:17 Impactful Cash Flow Strategies 1:07:40 Digital Tools for Cash Flow Key Takeaways: Prioritize clear, simple language over complex financial terminology to improve client communication. Implement 13-week cash flow projections to provide actionable visibility for business owners. Identify "gold nuggets" within a business, such as unused assets or inefficient procurement processes, to generate immediate cash. Featured Quotes: "Accounting is the language of big business. It's being shoved down the throats of small businesses." — David Safeer "If you're an accountant and they have an internal bookkeeper, I teach… I don't give reports. They don't need another report. They need a cash flow projection." — David Safeer "You can't go to the supermarket and buy dinner with profits. You have to use cash." — David Safeer Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get the free eBook with 24 profitable cash flow strategies: www.cic60.com Get a free advisory exploratory phone call: https://calendly.com/dsafeer/strategy Mention you heard David on the "Building the Premier Accounting Firm" podcast and get 10% off any program you sign up for. Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
In this episode, Marsha shares a recent experience that became a powerful real-time lesson in boundaries, emotional regulation, and subconscious patterns.After a misrepresentation involving her professional identity triggered a strong emotional response, Marsha found herself face-to-face with old patterns that could have easily taken over the moment. Instead of bypassing what she was feeling or reacting from the trigger, she used the very tools she teaches to regulate, create space, and choose how she wanted to respond.Marsha explores the difference between validating your emotions and allowing them to drive your behaviour, why certain situations can activate much older stories, and what it looks like to hold a boundary while remaining grounded in who you are today.This episode is a reminder that doing the work doesn't mean you stop getting triggered. The work shows up in what you're able to do next — how quickly you recognize the pattern, regulate yourself, communicate clearly, and choose a response that reflects who you are becoming.Chapters:[03:11] - Navigating Misunderstandings and Boundaries in NLP[05:20] - Understanding Emotional Responses[11:15] - Retaining Personal Power Through Self-Reflection[12:53] - Embracing Personal Power and GrowthMarsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and PodcasterOUTSPOKEN QUIZ: https://nlp.marshavanw.com/LOCKED IN: https://www.heart-wiredceo.com/locked-inOUTSPOKEN August Cohort: https://www.marshavanw.com/nlpUNBOTHERED Mastermind: https://www.marshavanw.com/offers/w8WVE3PaWrite Your Damn Book Program: https://www.marshavanw.com/writenowOUTSPOKEN Publishing: https://www.outspokenpublishing.comTickets for Heart-Wired CEO Live https://www.heart-wiredceo.com/liveUnbothered Mind Private Podcast https://www.marshavanw.com/unbotheredmindpodcastUnbothered Entrepreneur Masterclass (for the Podcast Listeners): https://www.marshavanw.com/unbothered-entrepreneur-masterclass-podcastDownload “You Are Supported” Hypnosis and Subliminal Bundle HERE Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in January 2026, in person or virtual) HEREThe Stories We Tell Ourselves Digital Program August Promo Save $333 HERE.Tap the “Follow” button never to miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow!Website: www.marshavanw.comConnect on IG, click HERESubscribe on YouTube, click HEREMentioned in this episode:QUIZOUTSPOKEN AD QUIZ https://nlp.marshavanw.com/ OUTSPOKEN August Cohort: https://www.marshavanw.com/nlp
This episode explores the difference between your ceiling and your floor—and why your subconscious beliefs determine which one wins. Marsha explains that while your goals represent what's possible, your current identity, beliefs, and nervous system create the foundation you continually return to.She shares why lasting growth isn't about setting bigger goals, but about raising your internal standard so your life and business can naturally expand. This episode challenges listeners to examine the subconscious patterns shaping their reality and shows why elevating your floor is the key to reaching your highest potential.Chapters:[02:12] - Understanding Your Ceiling[05:32] - Emotional Connections and Big Picture Vision[08:16] - The Floor and Ceiling Metaphor[11:08] - The Key to Growth[12:55] - Embracing TransformationMarsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and PodcasterOUTSPOKEN QUIZ: https://nlp.marshavanw.com/LOCKED IN: https://www.heart-wiredceo.com/locked-inOUTSPOKEN August Cohort: https://www.marshavanw.com/nlpUNBOTHERED Mastermind: https://www.marshavanw.com/offers/w8WVE3PaWrite Your Damn Book Program: https://www.marshavanw.com/writenowOUTSPOKEN Publishing: https://www.outspokenpublishing.comTickets for Heart-Wired CEO Live https://www.heart-wiredceo.com/liveUnbothered Mind Private Podcast https://www.marshavanw.com/unbotheredmindpodcastUnbothered Entrepreneur Masterclass (for the Podcast Listeners): https://www.marshavanw.com/unbothered-entrepreneur-masterclass-podcastDownload “You Are Supported” Hypnosis and Subliminal Bundle HERE Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in January 2026, in person or virtual) HEREThe Stories We Tell Ourselves Digital Program August Promo Save $333 HERE. Tap the “Follow” button never to miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow!Website: www.marshavanw.comConnect on IG, click HERESubscribe on YouTube, click HEREMentioned in this episode:QUIZOUTSPOKEN AD QUIZ https://nlp.marshavanw.com/ OUTSPOKEN August Cohort: https://www.marshavanw.com/nlp
Thank you for joining us for another episode of Building the Premier Accounting Firm. Today Roger Knecht and Brian Mayoral, Co-Founder and CEO of Sell Up, explore how accounting professionals can create the ideal sales package for their services. Discover how niching, effective sales systems, and shifting from features to benefits can help you scale your firm with easy to implement sales strategies. In This Episode: 00:00:00 Introduction to the Podcast 00:02:10 Redefining the Meaning of Sales 00:07:54 Mentorship and Personal Growth 00:13:01 Common Sales Pitfalls for Accountants 00:19:58 Packaging and Selling Value 00:27:10 Strategies for High-Value Sales 00:36:11 Closing Thoughts and Final Advice Key Takeaways: Define an ideal customer profile to move away from the "jack of all trades" trap and increase your firm's repeatability. Prioritize "bennies" (benefits) over features to communicate the actual value of your services to business owners. Implement a structured sales process that builds trust and uses both logic and emotion to drive faster client decisions. Avoid the "Grand Slam" mentality by using a value ladder to offer smaller, high-impact services first. Featured Quotes: "Sales is believing in someone's highest potential, not in their current circumstances." — Brian Mayoral "The best sales techniques rarely beat the person who truly believes in their product or service." — Brian Mayoral "Sales isn't coercive; it's a collaborative decision that betters a situation." — Roger Knecht Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Helping accounting professionals confidently and Increase profit by 30% - Convert more high-paying clients upfront without more hours Book you no cost offer review at wesellup.com/schedule competently offer quality accounting services to get paid what they are worth. Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
This episode explores how your subconscious beliefs about money shape the results you create in your business and life. Marsha shares the inner work that led to significant business growth, revealing that the biggest transformation didn't come from working harder—it came from changing the stories she believed about money, success, and what was possible.She reflects on how old financial beliefs can quietly limit our capacity to receive, grow, and lead, and why lasting abundance begins with identity, not strategy. This episode invites listeners to examine their own relationship with money and discover how shifting subconscious beliefs can create sustainable success without sacrificing health, relationships, or fulfillment.Chapters:[03:57] - Navigating Money Stories and Subconscious Beliefs[08:12] - Transforming Identity During Financial Crisis[11:01] - Building a New Financial Future[18:03] - Navigating Growth and Self-Discovery[19:46] - Embracing Change and IdentityMarsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and PodcasterOUTSPOKEN QUIZ: https://nlp.marshavanw.comLOCKED IN: https://www.heart-wiredceo.com/locked-inOUTSPOKEN August Cohort: https://www.marshavanw.com/nlpUNBOTHERED Mastermind: https://www.marshavanw.com/offers/w8WVE3PaWrite Your Damn Book Program: https://www.marshavanw.com/writenowOUTSPOKEN Publishing: https://www.outspokenpublishing.comTickets for Heart-Wired CEO Live https://www.heart-wiredceo.com/liveUnbothered Mind Private Podcast https://www.marshavanw.com/unbotheredmindpodcastUnbothered Entrepreneur Masterclass (for the Podcast Listeners): https://www.marshavanw.com/unbothered-entrepreneur-masterclass-podcastDownload “You Are Supported” Hypnosis and Subliminal Bundle HERE Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in January 2026, in person or virtual) HEREThe Stories We Tell Ourselves Digital Program August Promo Save $333 HERE. Tap the “Follow” button never to miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow!Website: www.marshavanw.comConnect on IG, click HERESubscribe on YouTube, click HEREMentioned in this episode:QUIZOUTSPOKEN AD QUIZ https://nlp.marshavanw.com/ OUTSPOKEN August Cohort: https://www.marshavanw.com/nlp
This episode explores the true meaning of self-leadership and why great leaders aren't defined by having all the answers, but by learning to trust themselves, regulate their emotions, and respond with intention. Marsha shares personal experiences of leading multiple businesses through challenging seasons while highlighting the importance of surrounding yourself with people who strengthen your vision.She reflects on the power of pausing before reacting, choosing intentional responses over emotional reactions, and building the inner resilience needed to lead with confidence. This episode is a reminder that leadership begins within, and the way you lead yourself will always influence the way you lead others.Chapters:[02:10] - Trusting Yourself[08:52] - Navigating Emotional Triggers and Leadership[12:33] - Self-Leadership and Regulation[16:58] - Embracing Growth and Change in LeadershipMarsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and PodcasterOUTSPOKEN QUIZ: https://nlp.marshavanw.com/LOCKED IN: https://www.heart-wiredceo.com/locked-inOUTSPOKEN August Cohort: https://www.marshavanw.com/nlpUNBOTHERED Mastermind: https://www.marshavanw.com/offers/w8WVE3PaWrite Your Damn Book Program: https://www.marshavanw.com/writenowOUTSPOKEN Publishing: https://www.outspokenpublishing.comTickets for Heart-Wired CEO Live https://www.heart-wiredceo.com/liveUnbothered Mind Private Podcast https://www.marshavanw.com/unbotheredmindpodcastUnbothered Entrepreneur Masterclass (for the Podcast Listeners): https://www.marshavanw.com/unbothered-entrepreneur-masterclass-podcastDownload “You Are Supported” Hypnosis and Subliminal Bundle HERE Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in January 2026, in person or virtual) HEREThe Stories We Tell Ourselves Digital Program August Promo Save $333 HERE. Tap the “Follow” button never to miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow!Website: www.marshavanw.comConnect on IG, click HERESubscribe on YouTube, click HEREMentioned in this episode:QUIZOUTSPOKEN AD QUIZ https://nlp.marshavanw.com/ OUTSPOKEN August Cohort: https://www.marshavanw.com/nlp
"Fake it till you make it" has always bothered me — not because the sentiment behind it is wrong, but because the framing removes power from the person saying it. It positions your current knowledge as a performance you're hoping no one notices, rather than a genuine stage of expertise that has real value for the people who are one step behind where you are now.This episode started as a memory — something my guest Denise Duffield-Thomas said in our season four conversation that I kept coming back to while thinking about content creation, expert positioning, and the particular exhaustion that comes from feeling like you always need to know more before you publish. I'm playing a short clip from that interview, and then unpacking what it means for how you think about your podcast catalog, your current level of knowledge, and the question of what actually makes a podcast episode worth publishing.Something I come back to often in my work with podcasters is the gap between what they know and what they believe they're allowed to say. The knowledge is there — compounding with every episode published, every client conversation, every industry shift they've tracked and responded to. What holds them back isn't expertise, but the story they're telling themselves about whether that expertise is enough yet.Resources mentioned in this episode:For the full list of links, resources, and show notes, please visit:https://www.thepodcastspace.com/podcast/s5-119-your-content-from-three-years-ago-is-someones-perfect-starting-point-dont-touch-it
Thank you for joining us for another episode of Building the Premier Accounting Firm. Today you'll discover how to build a self-sustaining accounting firm that thrives without your constant presence. Roger Knecht and guest Dr. Ruth Mannschreck share a five-part framework for creating robust systems, fostering a magnetic company culture, and hiring for long-term success. In This Episode: 02:34 The Catalyst for Business Transformation 06:16 Collaborative Problem Solving and Systems 10:05 Communication and The Warm Handoff 17:27 Hiring for Soft Skills 23:06 Defining Culture through Behavior 28:10 Effective Leadership Styles 34:37 Redefining Success Beyond Busy Work Key Takeaways: Standardize your client journey using video-based SOPs to ensure consistency. Implement a culture of leadership where every team member is empowered to take initiative. Prioritize soft skills during the hiring process to ensure long-term cultural fit. Shift your mindset from being "busy" to being "effective" to reclaim your personal time. Featured Quotes: "I'd like to get people out of their office and back into their lives and have their practice support their life instead of the other way around." — Dr. Ruth Mannschreck "If they can't make decisions, if they can't move forward without stopping by your office to ask a question, you've missed a big piece there." — Dr. Ruth Mannschreck Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get access to the 'Self-Propelled Business Framework' at www.WorkFewerHours.com Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
This episode explores how to stay grounded when life gets loud. Marsha shares how to navigate seasons of uncertainty, stress, and competing demands without losing sight of your vision or yourself.Drawing from her own experiences, she reflects on the importance of trusting your intuition, understanding your unique wiring, asking for support, and prioritizing self-care during life's most challenging moments. Rather than waiting for life to become calm, Marsha reminds listeners that true resilience is built by learning to lead themselves through the noiseChapters:[01:47] - Exploring Human Design and Intuition[04:49] - Navigating Life's Loudness[13:11] - Navigating Change and Asking for Help[15:10] - Finding Grounding Amidst the Loudness of LifeMarsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and PodcasterLOCKED IN: https://www.heart-wiredceo.com/locked-inOUTSPOKEN August Cohort: https://www.marshavanw.com/nlpUNBOTHERED Mastermind: https://www.marshavanw.com/offers/w8WVE3PaWrite Your Damn Book Program: https://www.marshavanw.com/writenowOUTSPOKEN Publishing: https://www.outspokenpublishing.comTickets for Heart-Wired CEO Live https://www.heart-wiredceo.com/liveUnbothered Mind Private Podcast https://www.marshavanw.com/unbotheredmindpodcastUnbothered Entrepreneur Masterclass (for the Podcast Listeners): https://www.marshavanw.com/unbothered-entrepreneur-masterclass-podcastDownload “You Are Supported” Hypnosis and Subliminal Bundle HERE Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in January 2026, in person or virtual) HEREThe Stories We Tell Ourselves Digital Program August Promo Save $333 HERE. Tap the “Follow” button never to miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow!Website: www.marshavanw.comConnect on IG, click HERESubscribe on YouTube, click HEREMentioned in this episode:QUIZOUTSPOKEN AD QUIZ https://nlp.marshavanw.com/ OUTSPOKEN August Cohort: https://www.marshavanw.com/nlp
This episode explores the truth about expansion and why growth is often far more uncomfortable than people talk about online. Marsha shares her personal journey of navigating business growth, new opportunities, family challenges, health concerns, and leadership responsibilities all at the same time.She reflects on the reality that expansion is not simply about achieving more—it is about increasing your capacity to hold more. As new levels of success emerge, old fears, doubts, and patterns often resurface, creating a powerful opportunity for growth and self-awareness.Through honest storytelling and reflection, Marsha reminds listeners that expansion is not about doing everything alone. It requires support, self-advocacy, and the willingness to embrace both the joy and the discomfort that come with becoming the person capable of holding their next level.Chapters:[00:49] - Expansion and Personal Growth[10:34] - Navigating Fear and Health Challenges[14:16] - The Power of Subconscious Support[17:52] - Expansion and SupportMarsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and PodcasterLOCKED IN: https://www.heart-wiredceo.com/locked-inOUTSPOKEN August Cohort: https://www.marshavanw.com/nlpUNBOTHERED Mastermind: https://www.marshavanw.com/offers/w8WVE3PaWrite Your Damn Book Program: https://www.marshavanw.com/writenowOUTSPOKEN Publishing: https://www.outspokenpublishing.comTickets for Heart-Wired CEO Live https://www.heart-wiredceo.com/liveUnbothered Mind Private Podcast https://www.marshavanw.com/unbotheredmindpodcastUnbothered Entrepreneur Masterclass (for the Podcast Listeners): https://www.marshavanw.com/unbothered-entrepreneur-masterclass-podcastDownload “You Are Supported” Hypnosis and Subliminal Bundle HERE Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in January 2026, in person or virtual) HEREThe Stories We Tell Ourselves Digital Program August Promo Save $333 HERE. Tap the “Follow” button never to miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow!Website: www.marshavanw.comConnect on IG, click HERESubscribe on YouTube, click HEREMentioned in this episode:QUIZOUTSPOKEN AD QUIZ https://nlp.marshavanw.com/ OUTSPOKEN August Cohort: https://www.marshavanw.com/nlp
In today's episode of Building the Premier Accounting Firm, Roger Knecht and guest Matt Granados discuss how accounting firm owners can move beyond basic efficiency to reach true effectiveness. They explore how setting clear client expectations and implementing structured planning systems help reduce burnout and improve profitability. In This Episode: 00:00 Efficiency vs Effectiveness in Accounting 03:50 Managing Expectations and Client Satisfaction 07:13 Bridging Intention and Execution 12:24 Evolution of Leadership Styles 17:24 Creating Margin and Optimal Performance 23:29 Strategic Planning for Success 27:33 Combating Burnout Through Systems 33:49 Closing Insights and Resources Key Takeaways: Differentiate between efficiency (speed) and effectiveness (quality) to provide better client outcomes. Set clear, professional expectations with clients early in the onboarding process to manage workloads and maintain boundaries. Prioritize personal and organizational margin to ensure you are prepared for unexpected business or life challenges. Shift your leadership style from a "drill sergeant" to an "architect" to help your team perform optimally. Featured Quotes: "Efficient is based on speed. Effective is based on quality of the outcome." — Matt Granados "No one accidentally becomes fulfilled. I've seen people accidentally become rich. I've seen people accidentally become successful, but I've never seen someone be accidentally fulfilled." — Matt Granados "The most successful people I work with have a system and solution before they need it." — Matt Granados Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: This is a monthly group coaching call to help high performers level up to optimal performance. community.lifepulseinc.com Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
This episode explores why belief is the foundation of every result you create. Marsha challenges the common idea that confidence comes after success, sharing that belief instead must come first. While hard work matters, it cannot override a subconscious mind that doubts what is possible.Using the powerful story of her husband Brad's journey as an Olympic lifter, Marsha illustrates how belief, identity, and the language we use shape our outcomes long before results appear. She invites listeners to examine whether their thoughts and words are aligned with the future they want to create and reminds them that success begins with believing it is possible.Chapters:[01:40] - The Power of Belief in Achieving Results[08:38] - Shaping Your Identity Through Self-Talk[13:20] - The Power of Belief in Achieving Success[17:48] - The Foundation of BeliefMarsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and PodcasterLOCKED IN: https://www.heart-wiredceo.com/locked-inOUTSPOKEN August Cohort: https://www.marshavanw.com/nlpUNBOTHERED Mastermind: https://www.marshavanw.com/offers/w8WVE3PaWrite Your Damn Book Program: https://www.marshavanw.com/writenowOUTSPOKEN Publishing: https://www.outspokenpublishing.comTickets for Heart-Wired CEO Live https://www.heart-wiredceo.com/liveUnbothered Mind Private Podcast https://www.marshavanw.com/unbotheredmindpodcastUnbothered Entrepreneur Masterclass (for the Podcast Listeners): https://www.marshavanw.com/unbothered-entrepreneur-masterclass-podcastDownload “You Are Supported” Hypnosis and Subliminal Bundle HERE Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in January 2026, in person or virtual) HEREThe Stories We Tell Ourselves Digital Program August Promo Save $333 HERE. Tap the “Follow” button never to miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow!Website: www.marshavanw.comConnect on IG, click HERESubscribe on YouTube, click HEREMentioned in this episode:QUIZOUTSPOKEN AD QUIZ https://nlp.marshavanw.com/ OUTSPOKEN August Cohort: https://www.marshavanw.com/nlp
Thank you for listening to another episode of Building the Premier Accounting Firm. Today, Roger Knecht and Justin Lund discuss how founders can avoid common mistakes that lead to burnout and chaos. Justin shares his experience building and exiting multiple companies, highlighting the importance of strategic delegation and leveraging accounting insights to gain freedom and profitability in business. This episode is packed with practical advice for accounting professionals looking to scale their firms without sacrificing personal well-being. In This Episode: 00:00 Introduction to Justin Lund 01:29 Justin's Entrepreneurial Journey 07:11 Starting vs. Investing in Businesses 13:54 The Role of Accounting and Delegation 25:05 The Emotional Cost of Low-Value Tasks 31:07 The Tripod Method for Delegation 36:06 Warning Signs of Capacity Ceiling 48:51 Conclusion and Resources Key Takeaways: Delegate tasks strategically to free up your time and energy, focusing on high-value, revenue-generating activities. Utilize accounting insights and dashboards to manage businesses effectively from a high level, avoiding day-to-day operational entrapment. Document repetitive tasks using a "tripod method" to create playbooks and checklists for easy delegation and duplication. Featured Quotes: "Distraction is the silent killer of dreams." — Justin Lund "The more my business grew, literally the more time I had and the more resources I had to spend that time in better ways." — Justin Lund "Be slow to delegate what your jam is. Be fast to delegate what sucks the time and energy away from you." — Justin Lund Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
Leading subject-matter experts who appear as podcast guests often overwhelm listeners by oversharing at multiple levels. Thankfully, there's an alternative way to get your main points across without causing listeners to disengage! In this episode, Sheila Slick shares a simple three-step approach to turn complex ideas into clear, actionable steps that listeners implement. Get ready to simplify your message so listeners stay engaged and actually follow the advice you share!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/391Chapters00:00 From Zero to NASA: A Journey of Self-Learning02:58 Transforming Complexity into Simplicity05:50 The Power of Practice Over Theory08:46 Creating Impactful Podcast MomentsTakeawaysPeople want to know how to break down complex ideas.Complexity without structure is just noise.Start with a single, actionable step for your audience.Use familiar patterns to explain new concepts.Practice is more important than theory in learning.Provide a practice that makes ideas real for listeners.Engagement comes from actionable insights, not just information.Experts are valued for making complex things simple.Podcast interviews should prove ideas work through accessibility.Focus on what happens after the podcast ends.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/391
Everyone says you should tell more stories in your podcast. They're right. But I think we've skipped over an even more important question: Why are you telling that story in the first place? If you're podcasting for your business, every story should be doing more than entertaining your audience. It should help your listener understand an idea, overcome a limiting belief, build trust, or take the next step. In other words... Every story needs a job. In this episode, I explain why the best stories don't start with the story at all. They start with the lesson you want your listener to remember. Once you're clear on that, choosing the right story becomes much easier. We'll cover: • Why podcasters should tell stories with intention • How to choose the most effective story for your message • Why your listener should always be at the centre of the story • The mistake many podcasters make after telling a great story • A client example that shows how one well-told story led directly to a new client Remember, the story might be about you... but it's really for your listener. When they recognize themselves in your story, they connect with your message. And when you clearly explain why that story matters, your ideas become more memorable and far more likely to inspire action. If your podcast episodes feel a little flat, it may not be because you need better stories. It may be because your stories need a clearer purpose. Book your free private podcast coaching call at PodcastPerformanceCoach.com (click the big, orange button to access my calendar) and let's make sure every part of your podcast is working to build authority, generate leads, and grow your business. 234 How Tiny Stories Build Big Trust with Podcast Listeners 107 Why You Need More Stories in Your Podcast
Podcasting is changing fast, and keeping up can feel overwhelming when the numbers and tools keep shifting. In this episode, the morning show cast and crew discuss podcast discovery, metrics, and what they really mean for creators trying to grow their audience and build a sustainable show. From play counts and listener engagement to premium content, fan support, and monetization, the conversation shares practical ideas that help podcasters make better decisions without getting distracted by vanity metrics. Here's the thing, the numbers only matter when they help you better understand the people listening.Episode Highlights:[01:48] Meet Sam Sethi[06:18] Why Plays Matter More Than Downloads[08:03] Listen Time and Completion Metrics[20:09] HLS and First-Party Data Explained[25:05] Making Podcast Discovery Simpler[29:25] Gamified Rewards for Podcast Listeners[30:41] Discovery Without Video[36:37] Superfeeds Explained[44:32] Premium Content Made Simple[48:32] Micropayments and OpenUSD[52:01] Go Ugly Early: Launch Before It's PerfectLinks & Resources:Sam Sethi on TrueFans:https://truefans.fm/fans/samListen to Podnews Weekly Review Co-hosted by Sam Sethi:https://open.spotify.com/show/1c5Vr6LiR2THR2j0QQkP3U?si=27b677e518e1454fFeature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
"A podcast doesn't work like a landing page or a Facebook ad. It's not a straight line from listener to buyer. It's more like a web."I wanted to pull back the curtain on how podcasting actually generates revenue. It's not about immediate conversion; it's about trust acceleration. Whether it's through your listeners, your guests, or the community you build around your email list, your podcast is doing the heavy lifting of building authority long before you ever get on a sales call. If you've been feeling frustrated by the lack of direct "sales," this episode is the perspective shift you need to start seeing the real ROI your show is providing.5 Key TakeawaysThe Trust MechanicThe "Trust Accelerator" EffectThe Power of the Guest PathOwning the RelationshipValue First, Always5 Key Timestamps00:00:Why the traditional "vending machine" marketing funnel fails for podcasters.00:08: The honest timeline: Why it takes 3–12 months for a listener to become a client.00:10: Why the "Guest-to-Client" path is the most underrated strategy for B2B services.00:15: How to move listeners from platform-owned apps to your own email list.00:20: The "Trust Accelerator" reality: Why your sales calls close faster when a lead has "binged" your show.Send us Fan MailBook a free call with me here to help you create the best podcast possible! Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
When does someone actually decide to work with you? Most coaches and experts assume it's when they enquire. I don't.I think the enquiry is simply the first part of the process we get to see. Long before someone reaches out, they've been making a series of smaller, invisible decisions - about the problem they're facing, the approach they trust, and whether you're the right person to help.In this episode, I talk about:Why the enquiry isn't the moment someone decides to work with youThe invisible "micro-decisions" your listeners are making before they ever get in touchWhy creating content for people who are already ready can leave your podcast feeling hit and missHow thinking about your listener's decision pathway changes the role your podcast plays in your businessA simple reflection to help you create episodes that support the decisions that come before the enquiryIf you've ever wondered why people love your podcast but it isn't consistently leading to enquiries, clients and sales, this episode will give you a different way of looking at what's really happening behind the scenes.Ready to understand what's happening between someone listening to your podcast and becoming a client?The Decision Gap Diagnostic helps you uncover where your podcast is influencing decisions, where listeners might be getting stuck, and what needs to change to create a clearer pathway from listening to taking action.You can find all the details here: https://evergreenpodcaststrategy.co.uk/podcast-audit-Resources mentioned in this episodeHow Your Podcast Helps People Make Decisions [Ep 202]-Thank you for listening to this episode of Rethinking Podcasting. If this episode made you think differently about your podcast, your content or the role your podcast plays in your business, I'd love to hear what shifted for you.Send an email to info@evergreenpodcaststrategy.co.uk with DECISION in the subject line. I read and respond to every email personally.
In today's episode, Roger Knecht discusses the evolution of the accounting profession with Brittany Brown, focusing on the impact of AI, the importance of CAS, and changes needed in academic curriculum. They explore how firms can adapt to new technologies and client expectations, emphasizing practical application and efficiency for building a premier accounting firm. In This Episode: 00:00 Introduction & Guest Background 04:49 The Power of Niching in E-commerce 15:31 Transition to Academia: UVU QuickBooks Class 21:00 Passion Project to Full-Time Professor 31:14 Real-World Application in QuickBooks 37:07 Mastering the Mess: Reconciliation Challenges 41:27 QuickBooks Education & Intuit Partnership 45:04 AI in Accounting Curriculum 47:53 AI's Impact on the Accounting Profession 58:25 Early Adopters and Future of Accounting 01:06:05 Evolution of Accounting Roles & Education 01:17:28 Brittany's Approach to Life and Work Featured Quotes: "If you're going to niche, you should niche in an industry that has natural barriers to entry for other accountants because it's challenging." — Brittany Brown "Academia has typically prepared people to be tax accountants or audit accountants… but it has never really touched on preparing them to be industry accountants, which is kind of appalling to me because industry accounting represents probably 95% of accounting jobs out there." — Brittany Brown "What it does is anything that is time-consuming, repetitive, and mundane should be done with AI now. And so you can now take a team and do much more with them." — Brittany Brown Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
Thank you for tuning in to another episode of Building the Premier Accounting Firm. Today, Roger Knecht and guest Rhamy Alejeal discuss the strategic importance of HR in accounting firms, focusing on how accounting professionals can leverage financial insights to optimize labor productivity and compensation strategies. Learn how to transform HR from an afterthought to a core component of business growth and talent retention. In This Episode: 00:00 Introduction to People Processes 03:42 Rethinking Labor Productivity 12:05 The Importance of HR Processes 20:38 Core Benefits vs. The 'Wow' Factor 26:08 Strategic Investment in Employee Benefits 32:20 Key HR Processes for Business Growth 39:59 Conclusion: Partnering for HR Success Key Takeaways: Quantify labor productivity by viewing payroll as an investment that generates returns, not just an expense, to better attract and retain talent. Evaluate compensation as a total package, including salaries, taxes, workers' comp, and benefits like sick leave and 401k matches, to measure overall investment against productivity. Prioritize top talent by designing HR processes that cater to exceptional employees, acknowledging their disproportionate contribution to organizational value. Implement structured HR processes for organizational design, job creation, recruiting, onboarding, performance management, and offboarding to enhance efficiency and reduce hiring-to-productivity time. Optimize benefits spending by allocating specific percentages to core, supplemental, and "wow factor" benefits to boost retention and recruitment, moving beyond average compensation. Featured Quotes: "A dollar in benefits spend is worth about $1.70 in salary." — Rhamy Alejeal "You don't rise to your goals, you fall to the level of your standards, right? Your processes." — Rhamy Alejeal "If you can see that your hiring process is shorter and your retention is longer, then you're actually achieving what you're hoping to achieve." — Roger Knecht Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Partner with People Processes: https://peopleprocesses.com/partnerprogram/ Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
Hello voices from the bench community, John Wilson here and I wanted to share some news about the evolution of the Programill lineup. Most importantly, Ivoclar's new PrograMill 7. What stands out right away is the reduced air consumption this mill requires, but what you'll notice first is that impressive new touchscreen. For us, the biggest advantage has been increased spindle power. Next time you see your Ivoclar representative, be sure to ask about the PrograMill 7 and tell them John Wilson sent you. Thank you. At exocad Insights in beautiful Mallorca, we finally caught up with Felix from Imagine USA—and the timing couldn't have been better. As an exocad dealer on the front lines of digital dentistry, Felix shared his excitement about the strong turnout, the familiar faces, and most importantly, the innovation coming from exocad. What stood out most? The new exocad Hub and its cloud-based capabilities, along with powerful AI-driven tools inside DentalDB designed for efficient batch processing. For Felix and the Imagine team, it's not just about seeing what's new—it's about putting it to the test. By running new features through their own production facility first, they ensure real-world performance before bringing solutions to their customers. This week, Elvis and Barb continue their coverage from exocad Insights 2026 in beautiful Mallorca, Spain, where the conversations are just as valuable as the lectures. The episode starts with Dr. Zhiqiang Luo, who shares his perspective on educating the next generation of dentists in an increasingly digital world. The discussion explores how students are adapting to technology, why foundational analog skills still matter, and the challenge of preparing future clinicians for workflows that continue to evolve at a rapid pace. It's an insightful look at where dental education is headed and how digital dentistry is becoming second nature to new graduates. The conversation then shifts to one of the most memorable encounters from the event as Elvis and Barb sit down with Alyson Bravo, a passionate dental technician from Brazil who has traveled across the globe to attend exocad Insights. What starts as a discussion about digital workflows quickly turns into a story about chasing dreams, making connections, and experiencing the international dental community firsthand. Alyson talks about discovering digital dentistry, teaching himself advanced design techniques, and the excitement of finally meeting people he has only known through podcasts, social media, and online education. The episode wraps up with returning friend of the podcast Tobias Specht from Ivoclar. Fresh off several major product announcements, Tobias gives listeners an inside look at the collaboration between Ivoclar and exocad and how customer feedback continues to shape product development. He discusses the integration of Ivotion into the exocad workflow, the importance of training and education, and how Ivoclar works with customers around the globe to refine new products before they ever reach the market.Special Guests: Alyson Bravo, Dr. Zhiqiang Luo, and Tobias Specht.
It's even higher for English-speaking Canadians. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar tomorrow to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book tomorrow's free webinar now https://podnews.net/cc/3546 Visit https://podnews.net/update/canada-triton-report-4 for the story links in full, and to get our daily newsletter.
Welcome to another episode of Building the Premier Accounting Firm. In today's discussion, Roger Knecht and Linda Hunt of Some Solutions discuss how to confidently price accounting services, focusing on the Minimum Aligned Price formula and the emotional impact of money conversations. Learn to overcome self-doubt and set fair, sustainable pricing for your accounting firm. In This Episode: 00:00 Introduction & Remote Accounting Journey 04:01 The Minimum Aligned Price Formula 07:03 Confidence in Pricing & Value 13:54 Mindset Shifts and Value-Based Selling 23:01 Nervous System & Money Conversations 32:23 Minimum Aligned Price & Consulting Rate 37:07 Conclusion & Resources Key Takeaways: Calculate your Minimum Aligned Price to establish a baseline for your accounting services, considering desired salary, business expenses, and true billable hours. Understand the emotional aspects of pricing by recognizing how your nervous system reacts during money conversations and using grounding techniques. Practice stating your fees with confidence and clarity, focusing on the transformation you provide rather than just the tasks performed. Educate clients on the value of your services beyond basic bookkeeping, differentiating between transactional work and strategic financial operations. Realize that your expertise and experience as an accounting professional are valuable and should be compensated accordingly. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get access to free training for the Perfect Pricing Formula: https://tr.ee/PPF And a FREE Chapter from her book: moneyconversmoneyconversation.netation.net Finally understand what to charge — and why... A free 15-minute training that helps service providers set prices that protect their time, support their business, and eliminate second-guessing. Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
Send James and Sam a message or voicemailWe discover how the Locked On Podcast Network got going, and dive into more details about the new YouGov report showing how listeners consume podcast ads. Plus, plenty more.Support the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net
Welcome back to the Building the Premier Accounting Firm podcast. In today's episode, host Roger Knecht and his guest Yogi Goel, cofounder of Maxima, discuss AI's transformative impact on accounting, moving from transactional tasks to strategic advisory roles. They share insights on leveraging AI as a specialized employee to boost efficiency, client delivery, and firm profitability. This episode offers a clear vision for accounting professionals to adopt AI effectively. In This Episode: 00:00 Yogi Gyal's Journey to Accounting 02:37 Why Start Maxima AI? 06:21 AI in Accounting: Real vs. Hype 09:25 AI as an Employee: An Analogy 14:17 The Evolving Accounting Firm with AI 19:32 Maintaining Client Trust with AI 23:36 AI's Impact on Accounting Workflow 26:54 AI Adoption: The Future of Firms 30:48 Maxima vs. Generic AI Platforms 36:17 Freedom, Gratitude, and Family Values 40:19 Closing Thoughts and Resources Key Takeaways: Learn why AI is a tool, not a replacement, for accounting professionals. Understand the specific accounting tasks where AI excels and where human judgment remains vital. Discover how AI can free up time for advisory services and deeper client engagement. Explore the benefits of specialized AI agents in accounting compared to general AI models. Prepare your firm for future growth and increased profitability through AI adoption. Featured Quotes: "Accounting was one thing which – as the language of business – allowed me to interpret and compare businesses across [different industries]." — Yogi Goel "AI is a tool which is out there to help humans be better, not dominate humans." — Yogi Goel "The one who adopts AI at the center, in a balanced way, will have better client delivery in terms of time and accuracy, and more revenue and better margins." — Yogi Goel Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a demo of Maxima here: https://www.maxima.ai/book-a-demo Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this, Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
Welcome to another episode of Building the Premier Accounting Firm. Today, Roger Knecht discusses the future of the accounting profession with Troy Lewis, an experienced CPA and BYU professor. They cover the integration of AI, the evolving roles of accountants, and strategies for firm owners to thrive in a rapidly changing landscape. In This Episode: 00:00 Introduction to Troy Lewis 01:34 Why Become an Accountant? 06:01 Bookkeeping vs. Accounting 08:10 The Entrepreneurial Accountant 19:54 Transition to Academia 25:57 Evolution of Accounting Skills: AI 34:56 Embracing AI in Accounting Firms 41:16 Investing in AI Education 46:50 Mentoring the Next Generation 50:05 Positive Perception of Accounting 59:36 AI and Foundational Skills 01:03:03 Training and AI Integration 01:13:00 Entrepreneurial Advice: Embrace Tech 01:31:37 Personal Reflections and Accountrepreneurs Challenge Featured Quotes: "The real answer is to convince them that your product is your time, and that's what you have to sell." - Troy Lewis "If you took a sophomore in college… they are going to be ill-equipped to be able to prompt appropriately into AI tools." - Troy Lewis "The future is still bright in accounting. It is bright." - Roger Knecht Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this, Accounting Success IS Universal. Be sure to listen to our next episode and subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777. And know that if it's about accounting, it's Universal.
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In this episode I invite one of my listeners onto the show and I coach them through the process of developing an offer that their podcast audience will actually want to buy from them! Get one of my 10 BETA tester spots for my new 14 Day Speed To Result program: https://www.podcastingbusiness.school/speed
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EPISODE 365 - This podcast episode is dedicated to all the pod listeners especially to those who dropped by the Sport Card Expo where Clark set up a booth for the very first time. He was able to do some fun segments with some of the listeners who dropped by (some as far as from the U.S. and the Dominican Republic as well as those closer to home in the Greater Toronto Area.)And of course, big thanks to all the friends of the podcast (including co-hosts) who also shared their thoughts at the Expo.--------------------------CONNECT WITH US!Instagram: @cardstothemoon | @fivecardguys (Clark) | @yntegritysportscards (Hyung) | @tradeyouatrecess (John)Website: https://fivecardguys.com/podcastDaily Auctions (w/ affiliate links): https://fivecardguys.com/dailyauctionsIf you have any questions about the hobby that you would like addressed, email us at hello@fivecardguys.com or DM us on Instagram at @cardstothemoon or @fivecardguys.
Mga SAMU'T-SARING KWENTONG KABABALAGHAN at KATATAKUTAN na ipinadala sa sindakstories2008@gmail.com.True / Fiction Horror Stories of Podcast Listeners. Hosted on Acast. See acast.com/privacy for more information.
Will more listeners actually change the outcome your podcast is creating? If your podcast isn't leading to enquiries, clients, or sales, more people listening isn't the solution - it just scales the experience people are already having after they listen. In this episode, you'll hear why your podcast can look like it's working on the surface, what's actually missing when it's not driving enquiries and the question that shows whether your content is actually leading people toward a decision.Because a podcast that drives growth doesn't just get consumed — it creates movement.-Thank you for listening to this episode of Rethinking Podcasting.If this episode made you think about what your podcast is actually helping people decide, I'd love to hear what shifted for you. Send an email to info@evergreenpodcaststrategy.co.uk with DECISION in the subject line. I read and respond to every email personally.
Mga SAMU'T-SARING KWENTONG KABABALAGHAN at KATATAKUTAN na ipinadala sa sindakstories2008@gmail.com.True / Fiction Horror Stories of Podcast Listeners. Hosted on Acast. See acast.com/privacy for more information.
On this episode of Uncommon Sense, we break down the escalating feud between Donald Trump and Candace Owens—what sparked it, why it matters, and what it says about fractures inside the conservative movement.--https://www.bible.com/reading-plans/61885-friendship-with-jesus?gad_source=1&gad_campaignid=23549555710&gbraid=0AAAABCtc0fByoo8SMfaPbanQR0JUhEjG_&gclid=CjwKCAjwzLHPBhBTEiwABaLsSmehII2Js2AyaB3IlyzPpS4EdhvdHiA6IhiCYzOQA5o6EHaNww_h8BoCnIsQAvD_BwE
Mga SAMU'T-SARING KWENTONG KABABALAGHAN at KATATAKUTAN na ipinadala sa sindakstories2008@gmail.com.True / Fiction Horror Stories of Podcast Listeners. Hosted on Acast. See acast.com/privacy for more information.
Mga SAMU'T-SARING KWENTONG KABABALAGHAN at KATATAKUTAN na ipinadala sa sindakstories2008@gmail.com.True / Fiction Horror Stories of Podcast Listeners. Hosted on Acast. See acast.com/privacy for more information.
Most leaders don't fail because they don't care. They fail because no one ever taught them how to lead. In this episode of Deep Leadership, I sit down with Robert Heath Sr., a former Marine Corps officer, attorney, and leadership coach, to unpack one of the biggest traps leaders fall into—the need to be the fixer. If you're the person everyone relies on to solve problems, this conversation might hit close to home. Because the truth is this: The skills that made you successful as an individual contributor are the exact skills that will hold you back as a leader. We dig into: Why high performers struggle when they step into leadership roles The hidden cost of “being the go-to person.” Why leadership is the opposite of getting things done yourself How to shift from problem solver to obstacle remover The power of aligning purpose, identity, and daily actions Why miscommunication is quietly draining your team's performance How to actually empower your team to step up and take ownership Robert shares hard-earned lessons from the military, education, and corporate world—and breaks down what it really takes to bring out the best in your people. If you've ever felt overwhelmed, frustrated with your team, or stuck carrying too much… this episode will give you a better way forward. Connect with Robert Heath Sr.:Website: https://www.robertheathsr.com Free Resources for Podcast Listeners! Loved what you heard from Robert on today's episode? Take your leadership to the next level with two free tools designed to help you lead with greater clarity, confidence, and purpose. https://docs.google.com/forms/d/e/1FAIpQLSfUgyl95jg0nhjjbruVhmfdhbbFWnFS5aErFK0U0dcYifplLQ/viewform Subscribe to Deep Leadership: If you want to become a better leader and build a world with better bosses, hit subscribe and share this episode with someone who needs to hear it. Sponsors: Cadre of Men Farrow Skin Care Salty Sailor Coffee Company Leader Connect The Qualified Leadership Series ____ Get all of Jon Rennie's bestselling leadership books for 15% off the regular price today! HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
Mga SAMU'T-SARING KWENTONG KABABALAGHAN at KATATAKUTAN na ipinadala sa sindakstories2008@gmail.com.True / Fiction Horror Stories of Podcast Listeners. Hosted on Acast. See acast.com/privacy for more information.
Mga SAMU'T-SARING KWENTONG KABABALAGHAN at KATATAKUTAN na ipinadala sa sindakstories2008@gmail.com.True / Fiction Horror Stories of Podcast Listeners. Hosted on Acast. See acast.com/privacy for more information.
Mga SAMU'T-SARING KWENTONG KABABALAGHAN at KATATAKUTAN na ipinadala sa sindakstories2008@gmail.com.True / Fiction Horror Stories of Podcast Listeners. Hosted on Acast. See acast.com/privacy for more information.
In this episode we cover whats working with AI in our business, listener mailbag and more. https://dentco.us https://youtube.com/@servicemarketingpodcast
This is a paid subscriber pre-release. This episode will available to the public on Friday-April 3, 2026.In this episode we interview New Hampshire Officer Colton who is a podcast listener, a recent academy graduate, and is on FTO. We discuss his journey!!For those who aren't paid subscribers: Have we helped you with our podcast content, or with a phone call or email advice? You can now show your love at buymeacoffee.com! Here are the links in the event you'd like to express your appreciation if we've made a difference:buymeacoffee.com/kenroybalbuymeacoffee.com/donovanheavenerBonus: Our books are discounted 50% for podcast subscribers!! (Email us for your discount code.)You're going to love these great new podcast offerings!!Purchase your copies today:Ken's Book: https://policebackground.net/#book-podcastDonovan's Book: https://prep4duty.com/oralboardContact us:www.policebackground.netprep4duty.com
Relying on social media alone to drive listeners to your show is like building your podcast on rented land. Visibility fades and algorithms change! Instead, there's an alternative you should be focused on. In this episode, Tracy Beavers explains why email converts higher than social, how to stay top of mind between episodes, and the simple calls to action that get listeners to join your list. Get ready to grow your podcast audience faster through an engaged email list!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/375Chapters00:00 The Power of Email Lists for Podcasters06:20 Strategies for Growing Your Email ListTakeawaysEmail is a crucial asset for podcasters.Email conversion rates are significantly higher than social media.Relying solely on social media is risky for podcasters.Email allows direct communication with your audience.Regular emails keep listeners engaged between episodes.Email lists can lead to increased downloads for new episodes.Building an email list creates future monetization opportunities.Calls to action are essential for list growth.Offering exclusive content can entice sign-ups.An email list can change the trajectory of your podcast.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/375
Link Up w/The Morning Sickness Digitally All Over:Instagram: @hms_98_official, @bosskupd, @bretvesely, @dickToledoX/Twitter: @HMSon98, @DickToledo, @bretveselyFacebook: @HMSKUPDYouTube: @hmspodcast9320, @98kupdRequest/Call in/Wakeup Song line:(IN AZ) 585.9800More HMS: holmbergpodcast.com, 98kupd.comEmail: dtoledo@98kupd.com, bvesely@98kupd.com, bbogen@98kupd.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.