Podcasts about promoted posts

In this episode we dive into the important differences between expanding brand awareness through post promotions, and driving direct conversions through paid ad campaigns on social.

Laurel Hodge is director of creative strategy at the online image-sharing community, Imgur, which she says is “on a mission to lift people’s spirits for a few moments every day.” But there’s a lot more to it than that. Imgur has more than 150 million monthly active users, and among those, 86 percent are millennial men, the most ad-adverse and toughest audience to reach for marketers. With a new native advertising product called Promoted Posts, Imgur uses its cultural fluency to help brands connect effectively with this coveted target. “We help brands enter this space and connect with them [millennial men] in a way that feels authentic, in a way that they actually appreciate and enjoy,” said Hodge. She later adds, “When you use the language in an authentic way and you actually provide information that people want to hear — or information that is relevant to people — then you’ll see some really great results.” Highlights from this week’s “Marketing Today” podcast include: “We want to create ads that don’t suck.” (3:00) Overcoming the culture of ad blocking. (5:25)   Creating brand engagement with a brand-skeptical audience: Imgur’s partnership with eBay. (8:05)   Three things marketers can do to reach ad-adverse audiences: (1) Localize. (2) Always add value. (3) Respect your audience. (10:25) Making an impression: Up-and-coming brands usually do one thing and do it well. (19:23)   Adding value: Brands have to work harder in a hyper-distracted world. (20:41) Support the show.

E-mail marketing, Promoted Posts, Banner Ads, Re-Targeting and Many Other Things that Should Never Have Been Invented

This week's Pubcast, sponsored by TabSite, was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot topics: The birth of Grandma Mary The value of social media marketing conferences Power Editor and using it to learn about your subscribers The death of the Notifications Box in the Admin Panel The change to Promoted Posts, removing "Fans Only" option Facebook contests, and the tools Andrea uses (including TabSite!) Here are some links and articles that were discussed: TabSite.com/podcasts 4 Reasons Social Media Marketing World #SMMW13 Was the Best Conference I've Ever Attended How to Analyze Your Email Newsletter List with Facebook Facebook Promoted Posts Fans Only Option Removed [Do This] Power Editor: An Alternative to Facebook Promoted Posts How to Engage Your Audience and Grow Your Email List with Facebook Contests Alternatives to Wildfire and NorthSocial for Facebook Page Applications You can find Andrea at AndreaVahl.com and on Facebook at FB.com/GrandmaMaryShow. Follow her now!

The Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think! In this week's Pubcast, I drink at the virtual bar by myself. But there's still plenty of fun stuff to talk about, including... Social Media Marketing World I had an amazing time in San Diego at this event sponsored by Social Media Examiner. Virtually everyone was there, and I had an awesome time. I share what I learned and how this event was inspiration for me to make changes to the Pubcast -- as well as what other changes may be coming. Update to Promoted Posts Many are reporting that Facebook has removed the ability to target Fans only with Promoted Posts. Is this a big deal? I break it down. Also read my blog post on this here: Facebook Promoted Posts: Fans Only Option Removed [DO THIS] Partner Categories Facebook has quietly rolled out a potentially poweful advertising tool that will allow marketers even more ability to target the users they want with Partner Categories. Listen to my thoughts about this new feature. Also read my blog post on this here: Facebook Partner Categories: Ad Targeting Becomes More Powerful Please Subscribe, Rate and Review!  I want this to be the biggest, best Facebook marketing podcast anywhere. But the Pubcast can't get there without your help! If you liked it, pelase make sure to subscribe, rate and review. Thanks for listening! 

#fb #socialbusiness #mohangout

Ever wondered why things aren't always where you put them out on Facebook? Gremlins? User error? Join Bill and Seth as they explain why Facebook hides your stuff.

Ever wondered why things aren't always where you put them out on Facebook? Gremlins? User error? Join Bill and Seth as they explain why Facebook hides your stuff.

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