Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another shot at it. But it can't be a weak attempt. I have a plan. In this Shot, I break down what I'm doing and what I hope to accomplish.
On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen and what I've learned so far that I can apply elsewhere.
A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much it would cost, whether it was possible, and how Facebook would determine whom to reach first. This is an update of what I'm seeing so far...
The guys talk about Bryce Harper winning the MVP award, the Flyers raise some banners, a world in the eyes of Kayne West's semen, the Eagles extending Dallas Goedert and talk about the life of Dick Tocchet.
I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even though it's still very new and Facebook has barely scratched the surface related to what they CAN do with podcasting, the future looks bright. In this episode, I break down what podcasting on Facebook is, why it's impactful, my experience so far, and the exciting places this could go.
It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this information could significantly impact our overall impressions of a post or ad. More on today's Shot!
One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!
We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough about.
If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook, of course, isn't clear on how that potential loophole is handled. Details in today's Shot!
Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious practices and groups, political beliefs, social issues, and more. I provide the details and my thoughts in this Shot!
Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so far. I'm learning some things that I will likely apply to other campaigns later. Take a listen!
Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own question, send it to firstname.lastname@example.org (with the subject: Pubcast Shot Question) or send a message to my Facebook page.
Our Craig and Paddy react from the bar after a 0-1 defeat and try to work out where this sudden drop in form has come from...What's the crack?Mansfield complete an unwelcome but deserved FA Cup double over Sunlun at the Stadium of Light as the Lads are knocked out by Nigel Clough...Again.The side look a mess right now - the polar opposite of what we've come to expect since the season started - so what's going on?Does this game matter in the grand scheme of things? Probably not - but how is a side that strong suddenly struggling against League Two opponents?Aye. Mingin' #FACup #SAFC #EFL See acast.com/privacy for privacy and opt-out information.
I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wrong. Facebook has had plenty of time to tweak and adjust and make it right. They've instead taken intentional steps that underline their own greed. Pop a bottle...
Jessica Rovello is the CEO and Co-Founder of Arkadium, a game development company based in New York that has built hundreds of games enjoyed on over 800 million devices worldwide. Arkadium has been voted as one of Inc.'s best places to work and takes an employee-centric approach to growth. This episode is part of a miniseries called PubCast that explores the stories of website creators and app developers who've turned their passions into digital businesses. Hear from founders about how they got started, their challenges growing, and their tips for entrepreneurs. To provide feedback about the PubCast series of podcast episodes, visit https://g.co/talksatgoogle/pubcast. Interested in learning how you can grow your digital business with Google? Learn more about AdSense, Ad Manager, and AdMob solutions.
Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts and read my blog post here: https://www.jonloomer.com/facebook-is-meta/
Allison, Rob and Patrick join Brendan O'Neill to break down the Coen brothers' 1998 masterpiece, The Big Lebowski. The characters - flawless. The dialogue - perfection. The performances - unforgettable. No mater how you slice it, this is a GREAT movie...despite the underwhelming box office performance. The Dude abides.
This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the big accomplishments. But it's important to talk about the downturns, too. Hopefully this is something that others can relate to. You aren't alone.
Our Phil West took on hosting duties after the match from the bar as we looked at the poor performance from Sunlun - and the match officials - that resulted in our loss this afternoon!What's the crack?Opportunity missed; Some of the Lads just weren't in it today - should we be worried.. or simply take it on the chin and move on?Where are the problem areas for the Lads?Changes to be made?Should the Charlton goal have been allowed?Any positives to take from that or should we all just get p**sed?Aye... #SAFC #EFL #LeagueOne See acast.com/privacy for privacy and opt-out information.
Brendan O'Neill is joined by Allison, Eric and Jill to break down the Wes Anderson classic, Rushmore. Arguably his best movie and certainly his most accessible film, Rushmore solidifies Anderson's signature style, where every frame is centered and symmetrical, and the movie feels almost vintage as he leans into heightened nostalgia.
In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization. Read the related blog post here: https://www.jonloomer.com/facebook-ads-optimization-problems/
Allison and Eric join Brendan O'Neill for an emergency episode of the Pubcast. It's Daniel Craig's final outing as James Bond, and we've been waiting out a two-year delay for No Time to Die. Well, it's here, so we share our expectations right before we see this movie, and our reactions immediately afterward. Does No Time to Die hold up to the likes of Casino Royale and Skyfall? Listen to find out.
NFL Hall of Famer, all-time great, Brian Dawkins joins the show as he talks about his book, "Blessed By The Best - My Journey To Canton and Beyond". He also talks about The Brian Dawkins Impact Foundation, the Philadelphia fans and more! You can get the book on BrianDawkins.com, and half of the proceeds go to Brian's foundation!
As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the most recent five. There are unique challenges I was not prepared for, and many of the struggles I faced were self-inflicted if not partly by design. Pop a bottle...
Episode 89: "What Ifs?" of Science Fiction! Part 2! Welcome to the SciFi Pubcast! Come for a drink but stay for the speculation. We're doing Part 2 of our “What Ifs?” episode where the staff gets back into the weeds of “what ifs” of science fiction. Note, the Skype gods were unkind to us so the audio quality is not the best. We apologize for that. So grab a drink. I recommend a Caesar or three. This is the SciFi Pubcast. Episode recorded, released as a podcast, and uploaded to YouTube on October 3, 2021. Show website: www.scifipubcast.space. Contact us: Email: email@example.com Twitter Instagram Facebook Follow our staff's personal Twitter accounts at: Keri Simpson Derek Beebe Randal Graham Joel Welch Join our Discord Server! Here's an invite. Here's the link to Derek Beebe's blog. Here's the link to Dr. Randal Graham's novel, Beforelife, by ECW Press. And the sequel, Afterlife Crisis, is out now! Music provided courtesy of Logan Rathbone. The SciFi Pubcast logo is by Jea Rhee. Widescreen photograph utilized for some podcast feeds, Pillar and Jets HH 901/902, used courtesy of NASA, ESA, and M. Livio and the Hubble 20th Anniversary Team (STScl). Photograph (iss065e001065) used for the header on our podcast website/YouTube used courtesy of NASA and the ISS. Listen Responsibly. Copyright 2021 Joel Welch. All rights reserved.
Ant was joined at the packed Hilton bar by our Sam, Jimmy - and some lad called Jonny he found somewhere - to chat about the Lads hard fought victory over Bolton Wanderers in the league!What's the crack?WINIESTA AGAIN; He's absolutely class isn't he?Cirkin; Absolute baller - hope his head's alright..The Lads performances; How did Dajaku do? Too early to judge?The Hoff; Lots of pressure from Bolton but a clean sheet for a change - a good sign?How confident/happy are we feeling overall?Another 3 points! Hawaaaay the Lads! #SAFC #EFL #LeagueOne See acast.com/privacy for privacy and opt-out information.
To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook marketing and advertising. I started interviewing industry experts, hosting a podcast, and launching products. It was a big, big year. Pop a bottle, and enjoy the story!
Ant was joined by the lads at the bar straight after the match for a quick, often loud, chat about another 3 points for Lee Johnson's Red & White Army!What's the crack?WE WIN AGAIN; Good habit this...Back to the Winchester; What a performance again from the lad, topped off with the winning goal!Dan F*cking Neil; That is all.Luke's shoulder woes and Hoffman's debut;Full detailed review out soon/tomorrow/Monday. Aye.HAWAAAAAAAY THE LADS! #EFL #SAFC #LeagueOne See acast.com/privacy for privacy and opt-out information.
In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my early learnings from starting a podcast and initial methods of driving revenue.
This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, Jon talks about one of the most critical periods of time in his business. He made mistakes and learned from them. This is the story...