Social Media Pubcast by Jon Loomer

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Facebook marketing, blogging and SEO tips, discussed by industry experts over a beer.

Jon Loomer


    • Jan 8, 2025 LATEST EPISODE
    • infrequent NEW EPISODES
    • 18m AVG DURATION
    • 605 EPISODES

    4.9 from 39 ratings Listeners of Social Media Pubcast by Jon Loomer that love the show mention: ppc, jon's, australia, fb, blog, social media, strategies, simply the best, delivers, cheers, changes, ads, casual, experts, great information, highly recommended, advice, business, knowledge, helpful.


    Ivy Insights

    The Social Media Pubcast by Jon Loomer is a highly informative and insightful podcast for anyone interested in Facebook advertising and social media marketing. Jon's expertise and knowledge shine through in every episode, making it a must-listen for marketers looking to up their game.

    One of the best aspects of this podcast is Jon's ability to provide real insights and actionable advice. He doesn't just talk about theory, but instead focuses on the "how to" of running successful Facebook ads. His tips and strategies are invaluable and have helped many listeners advance their careers in PPC. Additionally, Jon's down-to-earth personality and easy-to-understand style make him incredibly relatable and enjoyable to listen to.

    Another great aspect of The Social Media Pubcast is the variety of content offered. In addition to discussing Facebook advertising, Jon also delivers audio versions of his blog posts, making it convenient for listeners who prefer to consume information on-the-go. He also brings in expert guests to discuss various social media strategies and news, keeping the content fresh and interesting.

    While there are not many negative aspects to mention about this podcast, some listeners may find that the episodes could be longer or more frequent. However, considering the quality of the content provided, this is a minor criticism.

    In conclusion, The Social Media Pubcast by Jon Loomer is a highly valuable resource for marketers looking to improve their Facebook advertising skills and stay up-to-date with social media trends. Jon's expertise, actionable advice, and relatable personality make it an enjoyable and educational listening experience. Whether you're just starting out or already experienced in Facebook advertising, this podcast is definitely worth checking out.



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    Latest episodes from Social Media Pubcast by Jon Loomer

    The Pubcast Is Back for 2025

    Play Episode Listen Later Jan 8, 2025 6:11


    After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.

    The Source of Motivation

    Play Episode Listen Later Aug 1, 2023 1:43


    Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

    How Meta Credits Ads for Conversions

    Play Episode Listen Later Jul 27, 2023 1:38


    If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

    How to Publish One Video Per Day

    Play Episode Listen Later Jul 25, 2023 1:39


    The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...

    The Surprising Impact of an AI Chatbot

    Play Episode Listen Later Jul 20, 2023 1:43


    When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

    Remarketing and the 80-20 Rule

    Play Episode Listen Later Jul 18, 2023 1:42


    How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

    When Should You Use Advantage+ Placements?

    Play Episode Listen Later Jul 13, 2023 1:43


    Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?

    Is Detailed Targeting Dead?

    Play Episode Listen Later Jul 11, 2023 1:43


    They may not be dead yet, but all signs are that we're heading in this direction. Here's why...

    The Potential Problem with AI Chatbots

    Play Episode Listen Later Jul 6, 2023 1:42


    AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.

    You Should Republish Underperforming Videos

    Play Episode Listen Later Jul 4, 2023 1:40


    If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.

    Why Aren't Some Ad Reviews Instantaneous?

    Play Episode Listen Later Jun 29, 2023 1:42


    It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

    Meta Is So Bad at Naming Stuff

    Play Episode Listen Later Jun 27, 2023 1:42


    Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?

    Update Your Assumptions

    Play Episode Listen Later Jun 22, 2023 1:43


    Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.

    Stop Blaming the System

    Play Episode Listen Later Jun 20, 2023 1:39


    Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!

    The Most Important Skill of an Advertiser

    Play Episode Listen Later Jun 15, 2023 1:42


    If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!

    The Metrics You Should Care About

    Play Episode Listen Later Jun 13, 2023 1:42


    Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.

    Keep it Simple with Facebook Ads

    Play Episode Listen Later Jun 8, 2023 1:42


    We often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.

    Understand How the Algorithm Works

    Play Episode Listen Later Jun 6, 2023 1:42


    This isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.

    Be Ethical to a Fault

    Play Episode Listen Later Jun 1, 2023 1:42


    Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.

    Links Are Down on Facebook, But Does It Matter?

    Play Episode Listen Later May 30, 2023 1:42


    In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?

    How are Meta's Changes to Aggregated Event Measurement Possible?

    Play Episode Listen Later May 25, 2023 1:42


    Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

    Do Not Ignore Meta's Twitter Competitor

    Play Episode Listen Later May 23, 2023 1:43


    It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...

    Embrace 'It Depends'

    Play Episode Listen Later May 18, 2023 1:42


    If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."

    5 Reasons for a Drop in Meta Ad Prices

    Play Episode Listen Later May 16, 2023 1:42


    Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...

    Guaranteed Hack for Facebook Ads Success

    Play Episode Listen Later May 11, 2023 1:43


    It doesn't matter what your budget, industry, or product. This approach will work... Right??

    The Impact of Reels on Instagram Growth

    Play Episode Listen Later May 9, 2023 2:25


    I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagram Reels. Here's what happened...

    What Happens When You Publish to YouTube Shorts Every Day

    Play Episode Listen Later May 4, 2023 1:42


    I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened on my channel up until November. And then I started publishing my short-form videos there, too.

    Should You Be Everywhere?

    Play Episode Listen Later May 2, 2023 2:18


    For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why...

    How to Increase Your Facebook Ads Budget Slowly and Safely

    Play Episode Listen Later Apr 27, 2023 1:42


    You're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it without ruining your results -- and Facebook's guidance on this is awful. Here's how you can approach it...

    You're Looking at Your Facebook Ads Budget All Wrong

    Play Episode Listen Later Apr 25, 2023 1:42


    You start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would restart the learning phase and impact those results. Maybe we're looking at this backward...

    How ChatGPT Sent Me Business

    Play Episode Listen Later Apr 20, 2023 4:38


    A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for courses and resources to learn more about Facebook ads. The result was that it referred business to me. This marks a shift in how marketers look at ChatGPT and other answer engines powered by AI.

    The Benefits of Publishing a Video Every Day

    Play Episode Listen Later Apr 18, 2023 1:43


    Jon just hit 100 days in a row publishing a video to start 2023, and he can feel this in his bones. This is the best way to make progress -- even if it isn't blatantly obvious from day-to-day or week-to-week.

    The Secret of Streaks and Maintaining a Productive Routine

    Play Episode Listen Later Apr 13, 2023 1:42


    If you struggle to maintain a productive daily routine, this is for you. I've struggled with this myself, but I've found a solution: Streaks.

    Why Isn't My Facebook Ads Budget Spending?

    Play Episode Listen Later Apr 11, 2023 1:42


    If you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.

    The Importance of Stubborn Consistency

    Play Episode Listen Later Apr 6, 2023 1:44


    It doesn't matter what type of content creator you are, this is the key to success.

    How to Build an Audience on TikTok

    Play Episode Listen Later Apr 4, 2023 1:42


    These are the things that I did to grow to 10,000 followers on TikTok in under six months. The number isn't everything, but it does matter.

    How Long Should Your Short-Form Video Be?

    Play Episode Listen Later Mar 30, 2023 1:44


    What's the ideal length of a short-form video? Jon talks about what he does and why.

    Recap of the Latest AI Updates

    Play Episode Listen Later Mar 29, 2023 44:01


    In the latest Pubcast, Luke and I recapped the latest in AI... 1:40 OpenAI, Google, and Bing AI Announcements 3:30 GPT4 Demo 8:31 Website Prototyping, Apps integrating with GPT (example: Be My Eyes) 15:54 OpenAI going closed source, visual element of GPT 22:20 Competition to be first, how everything is moving so fast 25:27 Hands-on with AI Search 37:56 Wrapping up, what should you do to keep up? Enjoy!

    How Often Should You Publish a New Video?

    Play Episode Listen Later Mar 28, 2023 1:42


    Is there an ideal frequency for publishing short-form videos? Some have said 3-5 times. What does Jon do?

    Facebook Ads Mistakes and Conversion Rate

    Play Episode Listen Later Mar 23, 2023 1:42


    One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how your overall conversion rate can make you do crazy things.

    Should You Ever Turn on Audience Network?

    Play Episode Listen Later Mar 21, 2023 1:43


    While the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...

    Clone Your Voice with AI

    Play Episode Listen Later Mar 16, 2023 1:40


    Jon used Resemble.ai to clone his voice for this episode. What do you think?

    Is Remarketing on Facebook Dead?

    Play Episode Listen Later Mar 14, 2023 1:41


    It's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all of your website visitors) may not be as effective or necessary as it once was, there are certain types of remarketing that are absolutely still useful. And if you aren't using them, you're missing an important opportunity.

    Should You Repost TikTok Videos?

    Play Episode Listen Later Mar 9, 2023 1:43


    You may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...

    The Three Phases of Procrastination

    Play Episode Listen Later Mar 8, 2023 25:08


    Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you. 1. Shame 2. Acceptance 3. Dealing with It Productively

    Publish One Video Per Day

    Play Episode Listen Later Mar 7, 2023 1:44


    I have the goal of publishing at least one video per day in 2023, and it has very little to do with strategy.

    How Should You Set up the Conversions API?

    Play Episode Listen Later Mar 2, 2023 1:37


    What is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Does that tool have a built-in solution? Do you want to continue using that tool?

    setup conversions conversions api
    Website Performance, GA4, and Preparing for AI with Joel Hughes

    Play Episode Listen Later Mar 1, 2023 48:12


    Jon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clients in the UK and US (including Jon). Topics covered... 0:23 Music, CDs, minidisc players, and what they're drinking (Corona and Manic Confidence Hazy Enough IPA). 5:00 The work Joel's team does for Jon as well as feelings on Cloudflare, Zaraz/GTM for pixel and API management, and the biggest mistakes people make with their websites. 19:15 Other tools and plugins that Joel recommends. 23:27 Preparing for GA4. 29:45 Preparing for AI and how it might integrate with websites; the impact to search referrals, jobs, and roles; and AI-generated content. You can find Joel at glassmountains.co.uk and on TikTok at @glass_mountains and @thejoelhughes (for guitar stuff!).

    The Huge Potential Problem with Meta Verified

    Play Episode Listen Later Feb 28, 2023 1:43


    There is a huge potential problem with Meta Verified that no one is talking about, and it's about what happens when a previously verified person cancels their subscription.

    What I Think About Meta Verified

    Play Episode Listen Later Feb 23, 2023 1:43


    Now that the Meta Verified subscription package test is rolling out, what do I think about it? Yeah, I have some thoughts...

    What We Know About Meta Verified

    Play Episode Listen Later Feb 21, 2023 1:43


    The test for the Meta Verified subscription package has begun in Australia and New Zealand. Here's what we know...

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