Podcasts about ad campaigns

Selling Red Lobster with N Sync.   To advertise on our podcast, please reach out to sales@advertisecast.com or visit https://www.advertisecast.com/TheJeffWardShow

Can you help me make more podcasts? Consider supporting me on Patreon as the service is 100% funded by you: https://EVne.ws/patreon You can read all the latest news on the blog here: https://EVne.ws/blog Subscribe for free and listen to the podcast on audio platforms: ➤ Apple: https://EVne.ws/apple ➤ YouTube Music: https://EVne.ws/youtubemusic ➤ Spotify: https://EVne.ws/spotify ➤ TuneIn: https://EVne.ws/tunein ➤ iHeart: https://EVne.ws/iheart FORD Q1 EARNINGS SHOW EV DIVISION LOSSES AT $849 MILLION https://evne.ws/43283C1 CHEVROLET SILVERADO EV SETS RECORD FOR RANGE https://evne.ws/4k4GNcO HYUNDAI IONIQ 5 REACHES 360,000 MILES https://evne.ws/4jYrRx0 RIVIAN LAUNCHES OWNER-FOCUSED DIGITAL CAMPAIGN https://evne.ws/4m99yaq RIVIAN BOOSTS BATTERY SUPPLY FOR MARKET GROWTH https://evne.ws/43iWeIU ELLI LAUNCHES ENHANCED FLEXPOLE PLUS AT POWER2DRIVE https://evne.ws/3GTXSYB SAN DIEGO UPGRADES EV CHARGERS, OFFERS FREE MAY CHARGING https://evne.ws/4deuhFx CATL ACHIEVES NEW CHINESE BATTERY SAFETY STANDARD https://evne.ws/434rOcf CHINESE EV BRANDS REVISE AUTONOMOUS DRIVING TERMS https://evne.ws/43hvo3O CHINA'S NEV ADOPTION RISES OVER MAY DAY HOLIDAY https://evne.ws/42SIx1O ELECTRIC FERRIES LEAD MARITIME DECARBONIZATION https://evne.ws/4iQXx6C SIEMENS INTRODUCES DEPOT360 FOR FLEET EV CHARGING https://evne.ws/3RTEXQ9 OPES SOLAR MOBILITY INTRODUCES ADVANCED VEHICLE SOLAR PANELS https://evne.ws/3SlH7YT

Shoot us a Text.Episode #1034: Today we dive into a legal showdown brewing in California over Afeela's sales strategy, Rivian's new campaign powered by real owners, and Chipotle's massive burrito giveaway honoring teachers and nurses.Show Notes with links:Just after suing Scout Motors, California dealers are challenging Sony Honda Mobility's direct-to-consumer model, questioning its legality under state franchise law.The California New Car Dealers Association (CNCDA) is investigating whether Afeela's direct online sales circumvent state laws designed to protect franchisees.CNCDA President Brian Maas says if SHM is deemed affiliated with Honda, it must legally use franchise dealers to sell vehicles.The group is also reviewing activity at SHM's pop-up showrooms, concerned they might function as illegal retail outlets.“Our concern would be alleviated if Sony-Honda decided to have franchise dealers,” said Maas.https://www.autonews.com/rivian/an-rivian-marketing-campaign-0501/Rivian is leaning into its loyal community with its first national campaign, turning fan stories into fun, feel-good ads.The “Real Rivian Adventures” campaign uses real owner stories to showcase Rivian's brand values.The first ad features a kid using an R1T's outlet to power a lemonade stand blender, styled as a spaghetti western.Created by Mojo Supermarket, the campaign is rolling out across streaming and social platforms.It comes ahead of Rivian's more affordable R2 crossover launch, expected in 2026 at around $45K.“The more inclusive and collaborative we can be… that really is true to who we are,” said VP of Marketing Denise Cherry.Chipotle is giving away 200,000 free burrito e-cards to recognize teachers and healthcare professionals during their national appreciation weeks.100,000 teachers and 100,000 healthcare workers will be randomly selected to receive free entrée e-cards.Participants must sign up and verify their employment through ID.me to qualify.The giveaway coincides with Teacher Appreciation Week (May 5–9) and National Nurses Week (May 6–12).Chipotle's Round-Up for Real Change campaign also supports related nonprofits through customer donations.“Teachers and healthcare professionals are such important members of the communities we serve,” said Chris Brandt, chief brand officerJoin Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management.   Time Stamps: 00:00 Write Publish Market Podcast intro 05:51 Amazon as a search engine 09:30 start ads immediately and seek reviews 12:05 Amazon automatic ads: pros and cons 15:44 optimizing free promotion with ads 19:20 AI-driven keyword optimization 21:36 AI-driven Amazon ad management 24:16 business growth through book publishing   Keywords: book marketing, amazon ads, book publishing, PPC, nonfiction books, children's book, amazon search engine, book sales, book visibility, relevancy, keywords, search ranking, traffic, reviews, reputation, ad campaign, manual campaigns, automatic ads, amazon flywheel, free promotion, lead magnet, Facebook ads, Google ads, meta ads, mail list, ARC team, e Comm Manager, Bestseller Summit, Low Content Summit, Freedom Navigator Summit Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Blade Itself by Joe Abercrombie Publishing Performance (AI-driven Amazon ad account manager) Free Booksy by Written Word Media Pubby Book Blaze ChatGPT   About Our Guest: Teddy Smith is the Partnership Manager of Publishing Performance, and the host of The Publishing Performance Show, a podcast that helps authors sell more books and build profitable publishing businesses. As a book consultant, Teddy specializes in Amazon PPC and book marketing, helping authors maximize visibility and sales. He also writes for industry publications like The Ecomm Manager and speaks at events including Bestseller Summit, Low Content Summit, Freedom Navigator Summit.   https://teddyagsmith.com/ https://podcasts.apple.com/us/podcast/the-publishing-performance-show/id1763218068 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1CrruE1MfVwzYCbYWBZ03SBVITBriuGFW7ND6PZA8UiI/edit?usp=sharing  

How did a marketing campaign lead to one of the worst public health disasters in American history?  In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire they built, and the marketing tactics that got millions addicted to opioids. You'll learn: How reframing turned OxyContin from a last resort into a “safe” everyday drug. Why a vague letter (not a study) became the foundation for Purdue's 1% addiction claim. How the Sacklers used doctors, pain groups, and celebrities to exploit authority bias. Why repeating a false claim makes it more believable (feat. the mere exposure effect). How behavioural science helped sell a deadly drug—and what we can learn from it. --- Shatterproof non-profit: https://shatterproof.org/ Empire of Pain:  https://www.penguinrandomhouse.com/books/612861/empire-of-pain-by-patrick-radden-keefe/ Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Sources: ABC News. (2025). Purdue Pharma, Sackler family to pay $7.4 billion opioid settlement [Video]. YouTube. https://www.youtube.com/watch?v=1n2uuX1NaQo LastWeekTonight. (2016). Opioids: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=5pdPrQFjo2o CBS News. (2019). OxyContin maker facing over 2,000 opioid death-related lawsuits [Video]. YouTube. https://www.youtube.com/watch?v=mwGGlEFKrSs ABC News. (2019). Local governments file lawsuit against the family behind OxyContin [Video]. YouTube. https://www.youtube.com/watch?v=AlSDhuhLedg CBS News. (2022). Trump Organization's accounting firm cuts ties over financial statements [Video]. YouTube. https://www.youtube.com/watch?v=csAS4WLvMao BBC News. (2013). Serpentine Sackler Gallery Opening [Video]. YouTube. https://www.youtube.com/watch?v=YThcpSZIN0c CBS New York. (2021). Metropolitan Museum Of Art Will Remove Sackler Name From Galleries [Video]. YouTube. https://www.youtube.com/watch?v=p_u29BL2CQE CBC News. (2019). Dozens Storm The Guggenheim Museum In Protest Of Donor [Video]. YouTube. https://www.youtube.com/watch?v=ci_yOI3Wyto CBS News. (2019). Protestors stage a “Die In” at the Guggenheim Museum in New York [Video]. YouTube. https://www.youtube.com/watch?v=zYVvIwbxX2I CNBC Television. (2020). Would have done ‘nothing' differently in opioid crisis: Kathe Sackler says [Video]. YouTube. https://www.youtube.com/watch?v=dRl-Zjyf2UE STAT. (2017). 1998 Purdue Pharma marketing video [Video]. YouTube. https://www.youtube.com/watch?v=LaxlJXpwkzs GoLocal LIVE. (2019). Purdue Pharmaceutical Commercial 1998-Oxycontin [Video]. YouTube. https://www.youtube.com/watch?v=FCOl1exq3IM CBS News. (2017). Behind Purdue Pharma's marketing of OxyContin [Video]. YouTube. https://www.youtube.com/watch?v=V-jxKPpMvmA LastWeekTonight. (2019). Opioids III: The Sacklers: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=uaCaIhfETsM LastWeekTonight. (2021). McKinsey: Last Week Tonight with John Oliver (HBO) [Video]. YouTube. https://www.youtube.com/watch?v=AiOUojVd6xQ CBS News. (2018). Whistleblower: Purdue Pharma continued deceptive sales practices after guilty plea [Video]. YouTube. https://www.youtube.com/watch?v=o5qQf3Po31M Washington Post. (2019). Inside the opioid industry's marketing machine [Video]. YouTube. https://www.youtube.com/watch?v=gIlpd40CpT0 CBC News. (2018). How One Man Made The Opioid Crisis Possible [Video]. YouTube. https://www.youtube.com/watch?v=X2AUIBB34nI CBC News. (2019). Nan Goldin ‘Blizzard of Prescriptions' Sackler Pain Guggenheim Protest & Die-In 2/9/19 [Video]. YouTube. https://www.youtube.com/watch?v=q2A4Tb8cOxE Keefe, P. R. (2021). Empire of Pain: The Secret History of the Sackler Dynasty. Doubleday.  Cialdini, R. B. (2006). Influence: The Psychology of Persuasion (Revised ed.). Harper Business.

Sarkodie Sues Ecobank Ghana Over Use of Lookalike Image in Ad Campaign

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. Topics discussed in this episode: Why is Facebook advertising in 2025 different. How has Facebook ad strategy evolved. What matters most in Facebook ads now. How do you structure a winning campaign. What metrics should you track. Why is ad testing crucial for scaling. How can small advertisers scale. What role does AI play in ad success. How do brands scale ad spend. When should you increase ad spend. Links & Resources Website: https://www.metascalingaccelerator.com/ Instagram: https://www.instagram.com/manel.gomez/ YouTube: https://www.youtube.com/@ManelGomezOfficial/videos Get access to more free resources by visiting the show notes athttps://tinyurl.com/ysnr7vfh MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

“What you don't change, you choose.” Carol Kabaale Top Five Tips For Running Purpose Driven Facebook Ad Campaigns That Convert 1. Have a Tried and Tested Offer2. Craft Effective Messaging3. Define a Clear Campaign Purpose4. Manage Advertising Budgets Wisely5. Invest in Yourself TIME STAMP SUMMARY03:05 The importance of validating an offer05:14 How to create authentic, personal-sounding ads12:13 Realistic expectations for ad spending16:41 Carol's quiz and its purpose Where to find Carol?Website                              https://carolkabaale.com/about/                                                 https://carolkabaale.com/quiz LinkedIn                             https://za.linkedin.com/in/carolkabaale  Carol Kabaale Bio Carol Kabaale is a Facebook Ads and Marketing Strategist who helps female entrepreneurs simplify their marketing and grow their businesses through strategic, cost-effective Meta ad campaigns. With 8 years of experience working with small budgets, Carol specializes in helping entrepreneurs build authentic connections with their audience, generate leads, and achieve sustainable growth. Carol loves her Boston Terrier - Charlie & her husband Joel, a crisp Chardonnay and Pizza. In fact, all carbs are great!

In our new episode, I will talk about the new changes in the Advantage Sales Campaigns, new Meta Reps and lastly, all your burning questions!

Running your own ad campaigns might seem like a cost-saving strategy—but in reality, DIY ads often lead to wasted budget, poor targeting, and underwhelming results. If your ad campaigns aren't converting, it's time to stop guessing and start optimizing.

Steve, McNew, Kathy, Jeff and Lenny discuss Green River's new “raise your spirits” campaign. TBD music is by Kevin MacLeod (incompetech.com).   Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com   Join the revolution by adding #ABVNetworkCrew to your profile on social media.

This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.In this episode, we'll chat about...✨ Five essential questions every marketer should consider before launching ads ✨ The importance of emotional connection in marketing messages ✨ How to relate offers to seasonal themes for better engagement __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Cheryl Fox is an acclaimed photographer, storyteller and advocate for diversity and inclusion. With an extraordinary ability to capture intimate portraits, Fox has gained recognition for her stunning photographs that offer a window into the lives of iconic figures in music, sports and entertainment from Beyonce to Regina Hall to Jay Z. In her latest coffee-table book, A Few Good WMN, featuring a Foreword by Regina Hall, Fox explores her own journey as a WMN, highlighting amazing women she's captured along the way. After a big career in publicity and music, Fox has photographed Editorial Covers, Album Packaging and Ad Campaigns. Fox also celebrated HIP HOP with the Limited Edition Coffee table book Rock n' Roll of HIP HOP. You can find Cheryl's books by going to her website: www.theFoxFactory.co Or on Amazon. Website: www.heatherthomson.com Social Media: IG: https://www.instagram.com/iamheathert/ You Tube: https://youtube.com/@iamheathert?si=ZvI9l0bhLfTR-qdo SPONSOR: 23andMe: Advocate for your health today. Go to www.23andme.com/HEATHER for 10% off. Disclaimer: Total Health membership includes services initiated and performed by third-party clinicians and lab providers through the 23andMe platform. Additional terms and conditions also apply. See 23andme.com to learn more. Total Health Membership not available to residents of HI, NJ, NY, RI and US territories. Check with your FSA/HSA administrator to confirm eligibility. Learn more about your ad choices. Visit megaphone.fm/adchoices

Filmmaker and author David Dylan Thomas stops by the Mayberry studios to talk about 2024's I Saw The TV Glow, a movie that's about the horrors and freedoms of nostalgia but also about trans/queer stuff and also maybe about a short-lived McDonald's Ad Campaign.Support Dave's Kickstarter for "White Meat: Appetizer": https://www.kickstarter.com/projects/daviddylanthomas/white-meat-appetizerListen to the White Meat Podcast: https://www.spreaker.com/podcast/the-white-meat-podcast--6272000Listen to Kill James Bond: https://www.killjamesbond.com/If you like this, leave a rating and review or visit our Patreon or email us at breakingmayberry@gmail.com.

In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs: 1. Audio and video formats for all shows, allowing hosts to deliver engaging, in-depth, and authentic host-read ads. 2. Simulcasting on eight platforms, attracting 3,000 to 5,000 live viewers per episode and offering free brand exposure. 3. Full-service continuity team providing comprehensive support for ad campaigns, including an onboarding call with hosts and brands. 4. Proactive ad layering to ensure delivery of all paid impressions and bonus exposure for brands. 5. Extensive benefits for direct partners, such as featuring on various TWiT.tv pages, guaranteed impression over-delivery, courtesy commercials, and social media promotion. Don't miss this opportunity to learn about the innovative advertising strategies employed by TWiT.tv and how they can help elevate your brand's reach and engagement within the tech community Reach out today - partner@twit.tv Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs: 1. Audio and video formats for all shows, allowing hosts to deliver engaging, in-depth, and authentic host-read ads. 2. Simulcasting on eight platforms, attracting 3,000 to 5,000 live viewers per episode and offering free brand exposure. 3. Full-service continuity team providing comprehensive support for ad campaigns, including an onboarding call with hosts and brands. 4. Proactive ad layering to ensure delivery of all paid impressions and bonus exposure for brands. 5. Extensive benefits for direct partners, such as featuring on various TWiT.tv pages, guaranteed impression over-delivery, courtesy commercials, and social media promotion. Don't miss this opportunity to learn about the innovative advertising strategies employed by TWiT.tv and how they can help elevate your brand's reach and engagement within the tech community Reach out today - partner@twit.tv Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Can we try another approach.   To advertise on our podcast, please reach out to sales@advertisecast.com or visit https://www.advertisecast.com/TheJeffWardShow

Whimsical brand began a Valentine's Day push in late December

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore strategies for regaining control over ad campaigns and driving higher long-term ROAS and customer lifetime value.  Featuring Mitsunaga Kikuchi, CEO and Founder of Shirofune, and Rocco Baldassare, Head of U.S. Business Development (shirofune.us), the discussion delves into how their platform's human intelligence approach helps marketers overcome the challenges of managing complex, multi-channel ad campaigns while saving time and improving performance. Topics discussed in this episode:  Why marketers save 70% of their time with automated optimization. What makes cross-channel budget sharing more effective than platform silos. How third-party attribution data drives better optimization than platform metrics. Why clients see 400-500% ROAS improvement within months. How account managers can handle twice the clients in less time. What makes Shirofune's 1-hour onboarding and 2-month trial unique.Why account complexity matters more than size for results. What's driving the unstoppable shift to marketing automation. How staying curious keeps marketers ahead of the curve. Links & Resources  Website: https://shirofune.us LinkedIn: https://www.linkedin.com/company/shirofune-usa/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/244r2dnh MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Welcome our newest sponsor: Spot School - the best commercial directing courses on the planet. Thanks to all that have supported the victims of these horrific LA fires. My family is safe, but countless friends and colleagues have lost their homes. We're doing a fund-raising webcast called Make Your Passsion Project Now with filmmaker Michael Patrick Jann (Award-Winning Writer/Director/Producer "Organ Trail", "Drop Dead Gorgeous", "The State" Founding Member) and myself moderating. 100% of the proceeds are donated to Red Cross LA. This is a great collab between Commercial Directing FIlm School and the Filmmakers Academy, who will host. Special pop-in guests:  Cami Delavigne (Screenwriter/Producer "Blue Valentine" "Homecoming" "American Gigolo") David Wain (Writer/Actor/Director "Wet Hot American Summer" Trilogy "Children's' Hospital") Thomas Lennon (Comic/Actor/Screenwriter "Night At The Museum" "Reno 911!" "Balls Of Fury") Tiny Goals This epsiode is just me: I want to share my approach to using "tiny assignments" to make steady progress on your filmmaking goals. I'm a big believer in breaking down big ambitions into manageable micro-steps. Why not try writing just one sentence per day on that screenplay? Or dedicate time each week to analyze a favorite commercial - study the techniques, the editing, the performance. Anchoring these tiny habits to your daily routine, tracking your progress, and celebrating small wins can lead to major breakthroughs. I provide examples across writing, directing, and networking. The key is to embrace an incremental approach. Don't get bogged down by lofty dreams - focus on the micro-steps you can consistently take. Trust me, those tiny assignments will add up and fuel your creative growth. It's all about taking that first small step. So let's get to work on making micro-progress towards your filmmaking goals! COMMERCIAL DIRECTING BOOTCAMP 04.05.2025 We're donating 50% of your Bootcamp tuition to charities and GoFundMe's to help the fire victims. Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call.  Enroll now to direct with confidence. FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP! ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIR - JAN SPECIAL 45%Save hugely on Magic Mind by using this special 45% off the Magic Mind Bundle in January with coupon link for MAGIC MIND — This link is the way. BRADYJAN is the code. Thanks, Jordan My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. “Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

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In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries. We talked with Adam about the process and structure of running successful LinkedIn ad Campaigns, particularly looking into the flow and goals of the different layers of a campaign.   Some of the questions we discuss in this episode are:  How the Linkedin Ad Platform is fundamentally different from other platforms and thus requires a different approach? What is the best way to define and continuously refine target lists for best outcomes? Which are the 3 key layers in a successful campaign? Understanding why your goal is not to drive traffic to your site in the first cold layer of the campaign process? How do you design a good retargeting strategy to continue to drive the demand? What is the look and feel of a good ad? What is the breakthrough of a few examples? How should you measure ROI on LinkedIn ad spend? If you're keen to step up your Linkedin Ad game this is a must listen to episode - Tune in!

Is it the best ad for a podcast ever?. Sponsored by Understood, from CBC. From CBC, Understood goes deep on the current events, people, and cultural moments shaping society. Seasons span four episodes, hosted by journalists with an existing expertise on the story. Now accepting pitches. https://podnews.net/cc/2735 Visit https://podnews.net/update/goalhanger-ads for the story links in full, and to get our daily newsletter.

The European Union's executive body is facing an embarrassing privacy scandal after it was confirmed on Friday that a Commission ad campaign on X (formerly Twitter) breached the EU's own data protection rules. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, ⁠Krish Palaniappan⁠ interviews ⁠Dan Nikas⁠, a former homicide detective turned e-commerce expert. Dan shares his journey from policing to founding Gear Bunch and becoming a leading figure in email marketing and Meta advertising. The conversation delves into the challenges of B2C marketing, the importance of understanding audience needs, and effective strategies for creating successful marketing campaigns on Meta platforms. Dan emphasizes the significance of data-driven decision-making and the evolving landscape of digital marketing, particularly the necessity of multiple touchpoints to convert potential customers. Dan and Krish discuss effective advertising strategies for startups, emphasizing the importance of creating engaging ads without a large budget or a dedicated creative team. They explore the necessity of marketing in business, especially in a privacy-conscious world, and the significance of cultural sensitivity in global advertising. The discussion highlights the value of taking imperfect action and learning from experiences, as well as the essential role of marketing in ensuring that unique products reach their intended audience. Takeaways Dan transitioned from a 17-year career in policing to e-commerce. Understanding audience needs is crucial for effective marketing. Marketing is about selling solutions, not just products. Meta's algorithm can help target the right audience effectively. Creating custom audiences can be done at a low cost. The rule of seven touchpoints has evolved to 19-21 touchpoints. Brand awareness campaigns can help filter potential customers. Data-driven marketing is essential for optimizing campaigns. Geographic targeting should be based on product relevance. Engagement metrics are key to refining marketing strategies. You can effectively advertise on a small budget. It's crucial to answer potential customer questions through ads. Imperfect action is better than inaction; don't wait for perfection. Cultural differences matter in advertising; tailor your message accordingly. Investing in advertising helps you learn and optimize faster. Even unique products need marketing to gain visibility. Use available tools like Canva to create ads without a creative team. Engaging content can come from everyday experiences and insights. Building trust and relationships is key in marketing. Marketing is a collective responsibility across all roles in a company. Chapters 00:00 Introduction to Dan Nikas and His Journey 03:40 Transitioning from Policing to E-commerce 04:37 Understanding Email Marketing and Meta Advertising 07:10 Challenges in B2C Marketing 10:14 Targeting the Right Audience on Meta Platforms 12:45 Creating Effective Campaigns for B2C Products 19:19 Data-Driven Audience Creation 22:39 Geographic Targeting Strategies 26:44 Leveraging Meta's Algorithm for Audience Engagement 30:11 The Importance of Touchpoints in Marketing 39:19 Effective Advertising Strategies for Startups 43:31 Creating Engaging Ads Without a Creative Team 52:38 The Importance of Imperfect Action in Marketing 55:30 Navigating Advertising in a Privacy-Conscious World 01:01:25 Understanding the Role of Marketing in Business Success 01:06:11 Cultural Sensitivity in Global Advertising 01:07:15 The Necessity of Marketing for Unique Products

Everyone knows that running social media ads can be a game-changer for any online business. The possibilities are endless, but it's more complicated than just hitting publish and watching the money roll in. (Wouldn't that be nice?!)As an online business owner, you may have wondered if running social media ads is worth the extra money or if you should play it safe and stick to organic marketing. My goal today isn't to influence you one way or another but instead to offer some actionable advice that you can use to run social media ads on a budget that will grow your business and increase your sales. Let's get into it. Content Overview

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.(00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the EpisodeInspire Brand GroupMarin Ištvanić's agency, specializing in Meta ad campaigns for eCommerce brands.Website: Inspire Digital GroupFunnel CalculatorA custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance.Promised to be shared with the audience via the show notes.ABO and Advantage Shopping PlusStrategies discussed for testing and scaling ad campaigns.Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps.Analytics ToolsTriple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns.Northbeam: Another analytics tool for tracking ad performance and audience behavior.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

In this episode, we dive into the world of ad campaigns with special guest Ron Sefcik, a wedding photographer marketing expert with a fresh take on advertising for businesses. If you've ever felt stuck or unsure about how to make ads work for your brand, this conversation is for you. Ron shares insights on how to move beyond traditional approaches, leverage ads more effectively, and make smarter investments in campaigns that truly resonate with your audience. Whether you're just starting out or looking to level up your ad game, these tips will help you see advertising in a whole new light. Tune in for practical advice, actionable tips, and inspiration to supercharge your business through advertising! PRESETS Snag my presets!⁠ https://education.cayleighely.com/product-tn-sunset-presets ------------------------ Where you can find me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cayleighelyphotography ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cayleighely.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentorships with me:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://education.cayleighely.com/mentorships ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join my Private Facebook Group here!:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/cayleighskillacrew Where you can find Ron & Jess: Website: https://ronandjessmarketing.com/  Instagram: @ron_and_jess --- Support this podcast: https://podcasters.spotify.com/pod/show/clearlyfocused/support

You don't just want more clients this tax season – you want better clients. And to find them, you need a targeted approach that goes beyond your basic digital marketing. You need an optimized digital ad campaign. An ad campaign on Facebook or Google, coupled with a strong marketing system, drives more of the right kind of leads to your sales pipeline (and fast).   Or maybe, you're looking to expand your market reach. Digital ads are key here too – they can show that market that YOU can give them the tax help they need. But to avoid wasting your money, you'll need to know how NOT to run an ad campaign. In this new ProMarketer podcast, TaxProMarketer CEO Christian Jones and Ads Manager Vlad Antonoski show the power of digital advertising for your firm, and how to avoid the mistakes that could cost you.

What's up, folks? It's Brad Lea back again with another episode of Dropping Bombs! Today, I've got a really awesome guest to introduce—Mason Dorner is in the house, and if you don't know him, let me tell you: Mason is a marketing genius, the co-founder of Ascendant Marketing, an entrepreneur with a wine company, and a man who knows how to scale businesses. In this episode, we dive deep into the world of real marketing—not the kind you see from people who took a weekend course but the kind that drives massive ROI and scales companies. Mason's insights could change how you look at marketing forever. If you've been struggling to scale, wondering why your ads don't work, or just want a no-BS guide to making your business boom, this is the episode for you. What You'll Learn: How to identify real marketing strategies.   Highlights: Transparency in Marketing Agencies Key Elements of Effective Advertising Practical Advice for Businesses Warning Signs for Hiring Agencies Personal Branding Challenges Brad's Take on Hiring Marketing Experts Resources Mentioned:  https://www.masondorner.com/?fbclid=PAZXh0bgNhZW0CMTEAAaadOYLl70gEjD6_gDJhV8TqMkZnIx_pzicMbQ64L6X_1EFzpNqAPhJScCI_aem_ACrwsLYih_EV-fw31v0mbQ  You can follow today's guest at: https://www.instagram.com/mason_dorner/    Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182 Watch the full video episode on Brad's Youtube here: https://bradlea.tv  

Jared French, partner and creative director at indie agency Holden Ellis, tells Jack O'Brien why his latest campaign for wholesaler McKesson — dubbed Meet the Moment — spotlights the “grit and determination” of healthcare workers Our Trends segment breaks down president-elect Trump's latest slew of cabinet picks and what they could mean for the life sciences industry.Music by Sixième SonCheck us out at: mmm-online.comFollow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

12 Candidates made their intentions official this week, and thr33s and Crouton are giddy with anticipation. Walk through the diversity of candidates and get some explanation and strategy about Participation in Ad Campaigns and Voting in this week's episode.

I'm using SellerSprite's Ads Insight feature to study my competitors Ad Campaigns and implementing the most valuable keywords and phrases into my organic SEO, allowing me to benefit from Amazon Ads... without spending a dime!

In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy.Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team!Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business.Check out Floof's awesome site here! https://floofcc.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 About Hannah & Floof Cotton Candy4:34 The Journey Of Floof & Developing The Products9:17 The Power Of Organic Marketing13:27 How to Manage Full Time Staff17:30 Bringing The Brand To Customers24:59 How To Manage A Small Business29:40 Working Directly With Shopify37:11 The Direction Of Floof Cotton Candy40:30 How to Manage Inventory on ShopifyCheck out our other awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

Bob is joined by his sister Julie, co-host of the Twins on Tour podcast, to dive into the much-anticipated Wicked (2024) movie adaptation. From Cynthia Erivo's Elphaba to Ariana Grande's Glinda, they explore performances, themes, and the film's Broadway roots. Later, Bob interviews Still Austin CMO Mike Spadier about their innovative "Kentucky Fill-Up Day" ad campaign, which challenges Kentucky's monopoly on bourbon excellence. Timestamps (0:00) Wicked (2024) Review with Julie Book, Twins on Tour Podcast (30:29) Kentucky Fill-Up Day with Still Austin CMO Mike Spadier Film & Whiskey ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Film & Whiskey ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Film & Whiskey ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email us⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Discord server!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For more episodes and engaging content, visit Film & Whiskey's website at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.filmwhiskey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. --- Support this podcast: https://podcasters.spotify.com/pod/show/filmwhiskey/support

In this LIVE episode (recorded during Compete Week 2024) Andy, Jason and Tamara compete to present the best competitive advertising campaign 'launched' by one company against another.REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.CREDITS:Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason OakleyProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:00) Introduction(00:04:32) Apple's ‘Get a Mac'(00:15:35) Avis' ‘We're Only Number 2'(00:25:45) Google's ‘#bestphonesforever'(00:40:15) And the winner is…

On this week's Arcade, Chugs breaks down whether Mario Party Jamboree is a must-play, while Uno gives us the scoop on the mysterious world of The Rise of the Golden Idol. Later on, the boys play a game where they guess the five GOTY nominations for this year's Video Game Awards. And then the guys run through the week's top headlines: Microsoft confirms they are making a handheld, PS5 Pro scalpers are feeling the burn, and Xbox's new viral ad campaign proves we don't know what an Xbox is anymore. Learn more about your ad choices. Visit podcastchoices.com/adchoices

If you're planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction to LinkedIn Ads 01:36 The State of LinkedIn Ads 06:50 Common Mistakes in LinkedIn Ad Campaigns 09:39 Optimising LinkedIn Ad Performance 15:37 The Power of Thought Leader Ads 20:46 New LinkedIn Ad Formats and Features 25:53 Final Tips and Upcoming Events Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/ ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -  https://socialmediaforb2bgrowthpodcast.com/   Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #LinkedIn #LinkedInAds #B2BMarketing

Facebook remains at the forefront of the social media landscape. As the world's most popular social media platform celebrated its 20th anniversary in February 2024, it continues to lead in user numbers, despite the emergence of new platforms. Facebook is a household name and a giant in the industry, keeping competitors alert. However, as younger generations seek different experiences from social media, the question arises: Can Facebook maintain this status for the next 20 years?   Where does Facebook find its largest audience? As of January 2024, Facebook boasted over three billion monthly active users (MAUs). India leads with the largest Facebook audience, featuring 366 million users. The United States, Indonesia, and Brazil each have over 100 million users. Additionally, nearly one-fifth of global Facebook users are men aged 25 to 34, while approximately 13 percent are women in the same age group.   Furthermore, Meta Platforms, the parent company of Facebook, reports there are 8 million active advertisers across all its platforms. Among them is Carol Kabaale, a Meta-certified Ads Strategist who helps online business coaches enhance their impact through purpose-driven Facebook ad campaigns. With over eight years of experience, Carol specializes in attracting high-quality leads and driving measurable results. She is passionate about sharing actionable strategies that empower coaches to elevate their online presence and boost revenue. She joined me this week to discuss this further. For more information, visit: https://carolkabaale.com/.

Florence Managing Director and Executive Producer Ned Brown has been a key figure in the commercial production world for as long as I've been in the business. He's a savvy EP and generous with his knowledge, continuing to help to guide the careers of many talented directors. Ned and I discuss the evolution of the industry, the importance of authenticity, and how he supports his directors' creative ambitions beyond just commercial work. NEXT BOOTCAMP IS DECEMBER 14th, 2024 - SIGN UP NOW MY last in-person Bootcamp of the year is Saturday, December 14th in LA. Please take advantage of that last minute 2024 write-off. Limit 10 Filmmakers. 2 spots remain. GUEST SPEAKER: Veteran Agency Producer Anne Kurtzman is back. She's no-holds-barred and produces for Carvana, Toyota, Pom, Kia and more. Listen to Anne on Respect The Process. MAGIC MIND MENTAL PERFORMANCE SHOTS The code is BRADY20 - try https://www.magicmind.com/BRADY20 chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice. You get 20% off for both one time purchase and up to 48% off if you choose a subscription like me. ONLINE COURSES Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Here's the Lbb Director's Playbook article sharing my pitch secrets. And my follow up that came out this week, How To Write Winning Treatments.  4+ NEW BEHIND-THE-SCENES I've uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at Commercial Directing Masterclass. And you'll wanna check out the new courses, like Behind The Beard and Winning Director Treatments. Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax. Thanks, Jordan This episode is just about 60 minutes. My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you. Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

By the time it's over, this year's race for president will have cost at least $3.5 billion. The single biggest expense will be campaign ads.Shane Goldmacher, a national political correspondent for The Times, discusses the story that each campaign has been using those ads to tell, 30 seconds at a time.Guest: Shane Goldmacher, a national political correspondent for The New York Times.Background reading: Donald J. Trump and the Republicans have bet big on anti-trans ads across the country.The Harris campaign's recent Spanish-language advertising has highlighted an insult toward Puerto Rico at Mr. Trump's rally in Madison Square Garden.Both parties are running ads that tell voters it's OK to switch sides. “You can vote any way you want. And no one will ever know,” one says.For more information on today's episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify.

Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

We explore the latest TikTok updates with Jerry Potter on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ready to elevate your Holiday Facebook Ad game? In this episode, we go over a powerful strategy to craft high-impact campaigns that can start nurturing your audience early for better potential payoffs in the peak November and December sales season. Learn how to optimize your budget, leverage video ads, and master staggered retargeting—which can sometimes help turn cold prospects into high potential warm buyers during the holidays. Plus, we talk about the importance of making data-driven decisions with your Ads.  Website: https://philgrahamdigital.com

Curious about how to level up your Amazon selling strategy? In this episode, we chat with Kathleen kobel, a seasoned Amazon expert who's been in the game since 2009, starting out by selling her grad school textbooks. Kathleen shares her inspiring journey from working with her entrepreneurial uncle to building her own successful Amazon business. Now, through her Amazon-focused agency, she's helped launch over 1,000 brands and knows the ins and outs of what it takes to thrive on the platform. She also reveals how the Amazon Influencer Program can be a game-changer for your business.Kathleen breaks down the key strategies for optimizing your product listings, running effective ad campaigns, and avoiding common pitfalls like launching ads too early. From mastering keyword research and creating compelling imagery to engaging influencers for maximum visibility, her tips are pure gold. Whether you're just starting or looking to refine your approach, Kathleen's insights will help you take your Amazon game to the next level.We also dive into Amazon's influencer and affiliate programs how they work, how to get noticed, and how to build relationships with influencers that actually drive results. Kathleen shares her strategies for using tools like Creator Connections and brand attribution links to grow your brand while keeping costs in check. Beyond business, Kathleen's passion for networking, playing classical piano, and her love for the book Chill and Prosper give this episode a personal touch you won't want to miss. Follow her on YouTube and social media for even more tips and free resources!Connect with Kathleen Kobel:• www.kathleenkobel.com Support the show

 Join me in this episode of Zero to CEO as I speak with John Horn, CEO of StubGroup, a premier Google Ads agency. John shares his insights on building high-return ad campaigns and consistently delivering successful products to clients. With experience working with brands from multinational corporations to local businesses, John has generated over $400 million for his clients. He also discusses the creation of marketing educational content that has reached over 100,000 online students. Tune in to hear John's strategies for success, real-life examples, and tips for making a significant impact in the marketing world. 

Absolute FB Ads member, Janae Young, tells how she spent just under $200 on ads to generate $15,000 in revenue.   In today's episode, find out how she followed the detailed walkthrough in Absolute FB Ads to set up her first successful ad campaign, all while watching TV.    This Week on the Get Paid Podcast: Early enrollment bonus ends August 23rd: https://clairepells.com/launch The simplicity of getting her first ad campaign started and making money The peace of mind that comes from knowing her business growth isn't directly tied to her time Reaching people she would have never found through organic methods alone    Starting with just $20 a day and maximizing her ROI Links Mentioned:   Join Absolute FB Ads: https://clairepells.com/launch  Janae's website: https://janaetutoring.com/ Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid