Podcast appearances and mentions of rebecca melsky

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Rebecca Melsky and Eva St. Clair. They are the founders of Princess Awesome, a brand that has been breaking stereotypes in kids' fashion since 2013.  It all started as a side project to fill a glaring gap in the market: clothing for girls with designs like spaceships, trucks, and dinosaurs. After a wildly successful Kickstarter campaign in 2015, it became their full-time job. Since then, they have expanded their mission, creating inclusive designs for boys, adults, and beyond. Along the way, they've built a dedicated community of customers who love their unique approach to fashion and storytelling.   Here's a glimpse of what you'll learn: The increasing challenges of the e-commerce landscape since 2013. How Princess Awesome evolved from a side project into a thriving full-time business. Leveraging Kickstarter to address market frustrations with gendered clothing. Transforming the kids' clothing industry through innovative designs. Navigating challenges associated with fulfillment centers for growing brands. The importance of understanding fulfillment costs to protect profit margins. Utilizing Meta ads as a key channel for customer acquisition. Prioritizing retention strategies to drive long-term growth. Launching new products frequently with regular drops every few weeks. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

For this week's episode, I have two BADASS entrepreneurs on the show. Rebecca Melsky and Eva St. Clair are the co-founders of Princess Awesome and Boy Wonder, an online clothing store. They carry high-quality clothing that smashes gender stereotypes. Rebecca and Eva are designing their line and they're managing their production. They also have 7 kids between them that have not been in school in a year and they're still handling everything. I'm so impressed, especially when it comes to how they got started. What is their story and what are they doing now that really brings in sales? Check it out here... https://fashionbrainacademy.com/princess/

Joining me on the show today is Rebecca Melsky, Co-Founder of Princess Awesome and Boy Wonder. Princess Awesome makes clothes for girls with themes usually found only in the boys' section. Think: dresses with dinosaurs, dragons, math, and science. Their little brother brand, Boy Wonder, similarly flips the script on boys' clothes.In this episode you will learn how Rebecca went about finding her manufacturer and where you can start looking for factories too, how she uses email marketing provider Klaviyo as a primary growth driver for her business, and her key advice for women who have a big idea. LINKS WE MENTION:Princess Awesome’s WebsitePrincess Awesome’s InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com Promotional code: FEMALESTARTUPCLUB, 20% off, expires 3/31/21

All aboard but please pardon the personal space! The Oh My Goff show has moved into Angie's home as we continue to do our part to social distance. It's a different scene, but same show. This week we talk a lot about this new normal and how to navigate it in a positive way. Our family made a couple LIVE TV appearances from our fake cruise ship and as expected things quickly went to crap. You'll see. For you parents we also share some creative ways to keep those kids entertained during this time of self-isolation. Rebecca Melsky with Princess Awesome has a GIANT list of things you and the family can do. We've got pancake art, pirates, air mattress slides all waiting!

Who says girls can’t wear dinosaur dresses? Rebecca Melsky was frustrated when the only patterns she could find for her daughter were pink and flowery. Where were the rocket ships and trucks for girls? In 2013 she teamed up with her friend Eva to start Princess Awesome, a stereotype-busting business that creates clothes of all colors, and with all kinds of patterns, for both girls and boys. Today we sit down with Rebecca to talk about their massive crowdfunding success, how they’ve managed the growth of their business while prioritizing their families, and the key Klaviyo strategies helping them drive major revenue from email. Enjoy! Episode Highlights 5:51 The story of how Princess Awesome was born. 7:39 Princess Awesome’s explosive experience with crowdfunding. 12:25 The major impact Kickstarter had for Rebecca’s business, from more than just a financial perspective. 13:58 Taking the next step in business growth after Kickstarter success. 17:40 Product innovation and the creation of Princess Awesome’s women’s line and brother company. 20:39 The benefits of using Klaviyo for email marketing. 22:34 How to plan your email campaigns, and how segmentation can help drive more sales. 29:20 Things Rebecca’s done over the last year that have had a big impact on her business. 32:05 Why Princess Awesome outsources their fulfillment. 35:41 The company makeup of Princess Awesome and the critical support roles they’ve outsourced. 37:33 Growing a business that serves your lifestyle and how this has been a core part of Rebecca’s business from day one. Links And Resources Princess Awesome rebecca@princess-awesome.com Klaviyo @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

Clothing has a huge impact on girls, especially at an early age. Not only does clothing allow girls to have the ability to express themselves and their interests but it impact how they learn and play from being able to move, run, jump and tumble to collecting items on a nature walk and having pockets to store their little treasures. unfortunately most main stream clothing today has a very limited view on what “girl clothing” is and should look like. And with that Princes Awesome Girls fills that gap. Rebecca Melsky is the Co-Founder and CEO of Princess Awesome. She founded Princess Awesome with her good friend, Eva St. Clair, in 2013 after realizing that she couldn't find any dinosaurs, rocketships, or a host of other themes on the cute, twirly dresses that he daughter loved to wear. Rebecca has a Master's Degree in Education and taught for 10 years before leaving to work on Princess Awesome. She lives in Washington, DC, with her three kids ages 8, 5, and 9 months. 

When we’re young girls, we can appreciate a lot about the idea of being a princess. Princesses get to prance around in ball gowns and don’t have to clean their rooms? Sign me up! I’ve always liked the idea of princess perks but never really got into the whole Prince Charming thing. I wanted more stories about how a princess gets to do what she wants. Thankfully, one enterprising girl dad thought the same thing and decided to take action, creating a wonderful action-adventure comic series called Princeless. The main character, a headstrong young princess, isn’t into the usual advantages that come with being a member of royalty, like fancy dinners and lavish dresses, instead exuding the kind of independence and heroism that every girl reading her story can’t get enough of. The post Rebecca Melsky and Eva St. Clair: How to Empower Your Daughter appeared first on On The Dot Woman.

When Joseph was seventeen, his father gave him a special coat, showing everyone that he was the favorite son. From there it all went downhill - or, down into a pit. Joseph spent time in at least two pits, all because of the clothes he was wearing. Today’s interview is with Rebecca Melsky, co-founder of Princess Awesome, a clothing line that makes dresses with pictures of fire trucks and dinosaurs, and other things that had been previously only found on boys clothing. We talk about the impact tht clothing makes on people's impressions of themselves and others. You can find the fun dresses, and now leggings and shirts, at: www.princess-awesome.com.  The story from astoryeveryweek associated with this week’s Torah portion is The Hole was Empty, but There Were Birds in There. If you’ve ever had the desire to compare a Torah portion with an episode of The Brady Bunch, this should fulfill that wish. Are you planning a bar or bat mitzvah or know someone who is? Download the bestselling book The Out-of-the-Box Bat Mitzvah: A Guide to Creating a Meaningful Milestone for free. If you'd like to hear more about the joining the adult bat mitzvah experience, contact me at Esther@OutoftheBoxJudaism.com and we'll schedule a time to talk on the phone. The music on this episode comes from the song Adon Olam by Rabbi Cantor Robbi Sherwin, from the album: Aish Hakodesh, available where all awesome Jewish music is sold: OySongs.com For more information or to get in touch, visit me at www.OutoftheBoxJudaism.com or connect on Facebook.

Rebecca Melsky and Eva St. Clair, aka Princess Awesome, are two Washington DC moms who took Kickstarter by storm. They campaigned to create a new, original line of clothing for girls that would upend traditional thinking – their clothes for girls feature designs with ninjas, robots, dinosaurs, math and science stuff because these things belong on girls' clothes just as much as on boys'. Their Kickstarter campaign resonated with thousands of parents and raised nearly eight times the amount they were after. In this episode Rebecca and Eva share their inspiring story, their advice on running a successful campaign and talk about what it took to make their plan a reality. Check it out!

Hosts Michael Ogden and Peter Dean take a breather between regular episodes to share their thoughts on talking with J Todd Coleman and Gordon Walton of Crowfall in the previous show. We also give a shout out to our Crowdfunding Pick of The Week (great name!) with a campaign that has the funniest video you are ever likely to see on Kickstarter, but will it be enough to get through Pete's famously high humor threshold? We wrap things up in this episode by talking a little about our forthcoming guests on KickStars – the dynamic duo of Rebecca Melsky and Eva St Clair, aka Princess Awesome. Check it out!