Jane Hamill | Podcast

“I mean, I was ready to close it down” - Nicole Giordano from Startup Fashion tells us in today's episode. Have you felt like this before? When you're just tired of it all and need something to change   Today you'll learn about where to start when reinventing your business. You'll also hear about the importance of being the face of your brand, and what that really looks like.    Our best-selling course to learn how to set up a profitable clothing or accessories business:  https://fashionbrainacademy.com/launch/   Show Notes & More Information Links Here: https://fashionbrainacademy.com/reinventing-your-business/   You can find Nicole's Startup Fashion community on Substack at startupfashion.substack.com

First, you can grab our Costing & Pricing Template + Workshop for only $10 with code: PODCAST.  LINK: https://fashionbrainacademy.com/costsheet In this episode, you'll learn the top costing and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging due to pricing fear, misconceptions about what we think people will pay, lack of understanding what proper margins are for fashion products, and believeing the Shopify bro marketers who teach you can 3x your COGS and actually make money.  We also touch on how your production location effects pricing, minimum order quantity, and how the manufacturing world is shiftting (and it's a good thing).  Enjoy,  Jane  https://fashionbrainacademy.com/

(This is a clip from our List Buiilding for Fashion & Jewelry Designers class.) Why will people buy from you instead of somebody else?  It's important in your business to know what you're selling and to have words for it. If you know EXACTLY what you're selling, you can say it in every video, and in all of your copy and marketing messages.  Most of us worry that if we get narrow with our marketing message, we won't have a big enough audience to sell to. We tend to worry that a tight niche could be too narrow, but the opposite is true. Going narrow nelps your sales! And the thing is, it's hard. It's actually super hard to know what you're selling and be able to say it so people "get it" right away. The goal is to define a unique selling point (USP) for your products (or even start with just a category of your products) that people understand. This episode is a clip from a recent online class and my guest is jewelry designer, Magdalena, from MNOP Jewelry. To grab the full "List Building for Fashion & Jewelry Designers" online class, go to this link:  https://fashionbrainacademy.com/tester/       product category section of your business

There's a kick-a&& way to grow your email list AND get sales that's been working great for my clients.  I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/ Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way. In today's episode you'll learn the missing link in your marketinig strategy that will help you sell anything. ANYTHING.  This is a "Frank Kern tip" for direct response marketing. You can use this for any type sellingg content - email, viideos, social posts, all of it.  xo -Jane

There's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode.  There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so it's easier to understand what to work on next.  xo - Jane

Is your websute clear> Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode...   1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get a volunteer to test your site -- without you interrupting - to understand the average user's questions, issues, and any friction they experience while browsing. 3. Three Clicks to Buy: Can someone land on your site and make a purchase with 3 clicks? Review your site's navigation to eliminate unnecessary steps. 4. Opt-In Pop-Up: Check if your email opt-in pop-up appears within 3 to 7 seconds. Ensure it's clear, simple, and not too intrusive for first-time visitors. 5. How to get a FREE website mini-review: I'm offering 5 free spots! You can apply for a chance to get professional insights and improvements for your website. Apply here: https://fashionbrainacademy.com/review xo - Jane

I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back. In this episode: How to create marketing strategies that run in the background, freeing up your time and energy  The power of evergreen marketing and the 4 ways you can implement it  Client wins this week for inventory clearance, cash flow issues, a killer productivity hack, and an amazing result one jewelry designer had with a charity collab. If you want a business "personal trainer" to keep you focused & accountable - so you get sales online with ease - check out our coaching and courses:  https://fashionbrainacademy.com/  

Hey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours.

How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES?  Let's break down what actually IS realistic for you. Because it's probably more than you think.  I'll give you specific examples of what's possible -- what my students and clients have actually accomplished.  Then I'll share 3 things that are probably NOT realistic and you should watch out for. Show Notes and Links:  Website: https://fashionbrainacademy.com/ more links coming soon...

Today's episode includes a little end-of-year challenge for you.  1) A questiton that could shake things up for ya... DO IT. 2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing. MONTHLY METRICS TRACKING SHEET:  https://fashionbrainacademy.com/tracking BRAND VIDEO BOOTCAMP w/ SUSAN (aff link):  https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE List Building with Product Testers (Workshop):  https://fashionbrainacademy.com/tester/ Our Website: https://fashionbrainacademy.com  

The #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really? Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just sayin'. But the simple video strategy that my guest Susan Bradley from The Social Sales Girls shows us today is working like crazy for her Inner Circle members and I'm now convinced it can work for my e-commerce brand too - and yours. This interview gives you the exact strategy and real-life example of how to do it. I'M GOING TO DO IT - LIVE - in Susan's Bootcamp. Join me!  It's only $15 and she'll teach us everything. Let's do it together. To sign up for the brand video bootcamp, use this link (it's my affiliate link): https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE To see the example from this episode, click here:  https://fashionbrainacademy.com/brandsusan/  

Want to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned... Your gift card conversions will go up if you do these 4 things: Tell them the "right" amount to buy (so they don't have to think) Tell them exactly what the cards can be used for (cuz grandma isn't your ideal customer and won't understand your brand or what you sell) Give them immediate gratification (like an instant PDF download to wrap up as a present) Offer a Gift Card bonus (this is optional, but we know not everyone will redeem their gift, so it won't really hurt margins) This will only take about 20 minutes and it works. You can watch the vide with EXAMPLES and  SCREENSHOTS AT THIS LINK: https://youtu.be/DzKoK7JpOwI?si=mJnH1s6_EMUaY6e5 LMK what happens after you try it. xo - Jane  https://fashionbrainacademy.com/  

If you need a last-minute plan for BFCM, this is it! Keep it very simple and do what we lay out in this episode. Quick & dirty for the win. And the sales.  See the screenshot with the email cadence at this link: www.fashionbrainacademy.com/dirty    

What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill. The mini-course we mention, "Email List Building" for product-based business owners:  https://fashionbrainacademy.com/tester/ xo - Jane

Today you'll learn how Magdalena from MNOP Jewelry uses one 60-second video to get her ideal customers' attention (for free) and gets them to happily sign up on her email list.  It's brilliant. DO NOT MISS THIS because it works and it can work for any business at any stage. I'm serious. We've been testing it -- apparel, pet products, gardening, activewear, gift items. It can work for you too.  Get the "Email List Building with Product Testers" workshop here:  https://fashionbrainacademy.com/tester/ Watch the video clip on our YouTube channel, Fashion Brain Academy:  https://youtu.be/_nctbJZJexo?si=5tXFlFMIyjvmpmSR

"Q4 is freaking me out. There's so much to do and I don't want work myself to death like I did last year at this time. Advice?” Many of my clients are getting a little freaked out right now so I put together 3 main things to focus on for 4th quarter. To goal is to help you get those sales for the Holiday season WITHOUT hustling yourself into exhaustion.  We'll cover:  the 2 email flows to "fix" quickly that will make you steady money  email list building to do now - before the Holiday rush making more money without working harder in Q4 evergreen marketing strategies that you can set up once and work on autopilot product planning for next year - how to make sure things will sell the "Super Strategy" that will get you email subscribers, product testing, UGC, customer reviews, anad testimonials - AMAZEBALLS I will be teaching you the Super Strategy in a new workshop coming soon! It works better than anything I have ever seen & you can get notified by signing up here:  https://fashionbrainacademy.com/workshopseb Show Notes and Links:  https://fashionbrainacademy.com/Q4

Not sure what to offer for Black Friday? If you're stressing about what to offer for BFCM, today's your lucky day. You've probably tried the usual things – take 25% off site wide blah blah blah. Nothing wrong with that - especially if it's worked for you in the past. But - site wide offers usually do NOT convert as well as soecific offers.  ANd let's face it, your customers are seeing MAJOR deals from everry other company and a site wide discount is kind of a snore to them. There's a strategy that works better.  Mystery bundles. Mystery packs, Mystery bafs - whatever you want to call it. They ate working like crazy! Today's episode includes a video with a ton of examples of EXACTLY what I'm teaching my private clients this week. If you can, hop over to this link to see the vudeo version and see the step-by=step strategy.  WATCH THE VIDEO TO SEE THE EXAMPLES: https://fashionbrainacademy.com/bfcm      

In this episode we first do a rapid-fire Q&A answering listeners' business questions.  1) Product Drops for the holiday season: "Should I drop all the products at the same time & do one big drop? Or space them out into smaller chunks or 2 - 3 products at a time?" 2) Costing and Pricing for wholesale sales: "How do I add in my sales rep's commission without cutting into the retailler's profit margin?" 3) "How do I know if my new products will sell?" This is especially tricky for entrepreneurs who design the product and are responsible for selling it. In fact, it's a total mindf**k. I lived this for many, many years and give you some simple advice to help keep you sane. :) Mentioned in this episode: WORKSHOP - Costing & Pricing Your Product for Profit https://fashionbrainacademy.com/online-workshop-costing-and-pricing-your-work/ Get on the Early Bird list for new workshops:  https://fashionbrainacademy.com/workshopsEB/    

"Through basketball, I learned discipline, perseverance, teamwork, failure, success. These are lessons that can be applied to any field." - Kobe Bryant Today I share a Kobe Bryant clip that absolutely blows me away. It's like the holy grail of success mindset and it's EXACTLY the way I'd love to approach my business. Fear of failure is part of owning a business, right? And It's not like we're spending 8 hours a day acting like "I hope I don't fail", right? Or is it. I hope this Kobe mindset shift helps you as much as it's helping me. Announcing!!! Brand-new business workshops are coming! Email list building, Content & Promotions planning, 10-Minute Weekly metrics system, and more... To unlock early access, go to:  https://fashionbrainacademy.com/workshopsEB The Fashion Brain Website: https://fashionbrainacademy.com/

Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there  and I'd like you to know what to do and what to skip. We cover: posting on social media and the "old school" (and unprofitable) way people are still doing it the mistake of "us too" branding even though it seems safer Calvin Klein vs. Ralph Lauren and which one's kicking arse with engagement the product photography that looks outdated right now SEO - the slow and steady success of search engine optimization for ALL OF MY CLIENTS! Every single dang one (who bothers to do it) can small fashion & jewelry brands just ignore Facebook altogether? (I know you want to...) the highly curated Instagram feed -- good or bad? Show Notes & Links:  https://fashionbrainacademy.com/outdated-marketing/ Private Coaching with Jane - clarity, ccountability, action https://fashionbrainacademy.com/calendar/

What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more.  You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them.  This is for fashion products, accessories, jewelry, home goods, CPG... 1: Setting Sales Goals Based on Nothing - Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store? 2: Not Understanding How Much Inventory You Will Need - Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order... 3: Dropping Seasonal Products Too Late - your "too early" is my "way too late", seasonal vs. evergreen products We also cover markdowns and how to actually PLAN for them and deal with markeitng things down.  xo - Jane www.fashionbrainacademy.com  brain@fashionbrainacademy.com  

What if you spent 30 minutes planning your Holiday sales and emails?  As in...right now. Today.  Without overthinking, over analyzing, or fancy planning tools. This episode breaks down 4 simple steps to crushing your BFCM and Holiday season sales. This is phase One of planning and I promise you, it can be done quickly. Let me know how it goes, OK? Hit me at brain@fashionbrainacademy.com.  Show Notes:  https://fashionbrainacademy.com/holiday30/ If you've been slogging away at your business for a while & still thinking: “I'm working way too hard to be making this little money.” “My business looks good on paper but it's killing me.” “I've totally lost track of my ideal customer and how to speak to them.” Maybe it's time to consider some coaching. Check it out here:  https://fashionbrainacademy.com/calendar/  

"You're a Ferrari with a flat tire."  The doctor stared straight into my eyes with almost creepy iontensity as he said these exact words. This is how he let me know I was actually diagnosed with ADHD.  Hmmmmm... I'm a Ferrari. Shiny, red, and fast, With a flat tire. Hmmmmmm... That explains a lot. This episode gives you the 3 main things that help me get more done and not feel stupid.  I hope it helps.  Note: Huge shoutout to jewelry designer Trisha Flanagan who inspired this episode with her AMAZING fidget rings & morse code jewelry.  You should buy her stuff. She's amazing and so is her product. https://www.trishaflanagan.com/ Show Notes and Links:  https://fashionbrainacademy.com/adhd/

We hear about the magic of multiple streams of income. But how does a fashion designer actually pull this off?  Tommie Hernández is a Puerto-Rican fashion designer who has figured it out and she tells us her secrets today. For 17 years she had a boutique-atelier where she made custom clothing and swimwear. She pivoted to owning an online fashion academy and the only Puerto-Rican sewing pattern company and sewing club: Sirena Patterns. She has over 2,000 students in her academy and sells the patterns to over 50 countries. I learned a lot from Tommie in this episode and I think you will too. Show notes and links: https://fashionbrainacademy.com/tommie/ Our courses and business coaching programs for fashion & jewelry designers: https://fashionbrainacademy.com/programs2/

Sustainable fabrics, social impact, living in Bangladesh, consumer awareness in fashion, hand-woven textiles, small quantities BUT with the ability to scale production yardage... wow. Just wow. My guest today is Jackie Corlett from Motif Handmade. Jackie tells us about a whole new way of sourcing fabrics, and she allows designers to actually design the very fabric you want and need from scratch with zero waste yarns, zero carbon production. So you know you're launching with the most ethically sourced and eco friendly fabrics available. She's going to dive into what is possible for even small quantities, for designers to get the types of fabrics they are dreaming of. Hand woven people!!  You'll want to see the visuals that go with this episode.  Visuals, links, and show notes: https://fashionbrainacademy.com/motif/

The Barbie movie is taking over the world. Have you seen it yet? Back in 2006, I did an essay about Barbie for NPR's This I Believe series, titled A Grown-Up Barbie.  Like many girls, I learned to sew so I could make clothes for my Barbie. The essay is about how the blond-haired, blue eyed Malibu Barbie affected my red-haired, freckled self -- and my career as a fashion designer. An excerpt: "I consider myself a feminist and I feel like a moron admitting it, but it's true: I believe in Barbie. For me, as a kid, Barbie was about cool clothes, a cool job, cool friends and cool accessories: the airplane, the apartment building and the camper. I learned to sew so I could make outfits for Barbie and her friends, who took turns being the airplane pilot, the doctor, the fashion designer. Barbie was never about Ken. He was always a little dusty and in the corner." Show Notes & Links:  https://fashionbrainacademy.com/barbie/ The original NPR essay recording:  https://www.npr.org/2006/05/22/5419659/a-grown-up-barbie This I Believe book:  https://thisibelieve.org/store/this-i-believe-paperback/

My guest today is SO HONEST about the struggles of his first clothing line and what he's doing differently the second time around.  Grant Janke is a former network engineer who hated his job and decided one day to quit to start a business - even though he didn't have a clue what business it would be. He's currently working on his second clothing business -- this one in the mountain bike apparel niche, called El Roo Bike. Grant shares his failures, struggles, and the ways he thought things would go.  "I spent all this money trying to develop this artwork for these stupid damn t shirts and no one liked them." I had to have the perfect pattern. I had to have the perfect material. I had to have the perfect artwork. I had to have the perfect this...  Meanwhile,months are going by, and I'm not making any progress. I was stuck in that concept phase and the dollars just keep going and going and going. I was totally of the "build it and they will come" mentality. Which did not happen. I had no customers.  Week one, I was dead in the water and couldn't run any ads. I'm serious, my ads ran on Facebook for like, a day. I'm still in the stumble phase, but the stumbles are getting easier to recover from. Show Notes and Links:  https://fashionbrainacademy.com/grant/ El Roo website:  https://elroo.bike/  

Want to make today your make BETCH?! Seriously - I've been testing out a new morning routine and I gotta tell ya… I might look the same… but I am a completely 100% it's-a-flippin'-miracle new person. This is working GREAT for me and I'm getting so much more accomplished.  I've tweaked my SIMPLE morning routine so I now have time & focus for my most important work -- and then time for meditation, exercise, and self-care — totally guilt free! xo - Jane Credit: This morning routine is something I learned from @realcraigballantyne but in all honesty, I didn't read his book (though I bought it). I watched a few of his videos, and the "work first" part of what I'm doing is a version of what he teaches. https://fashionbrainacademy.com    

I have a habit of ordering books online and promptly NOT reading them. I want to read them, I plan on it, but I don't always do it.  The 5 books I recommend in this episode I have read cover to cover and I believe every clothing, fashion, or acccessories designer would benefit from. 1 that's just for fun -- for anyone who loves fashion and/or old-school NYC stories (I've given it to dozens of clients over the years) 2 for sewn product expertise, manufacturing truths & resources 1 that's an HONEST journey of a very successful designer and the BS she had to put up wit And the last one is for every entrepreneurs on the planet. This one will save you a crapload of frustration - especially for those of us designer/maker types.  Links to all books back on the blog:  https://fashionbrainacademy.com/5books1 Our best selling course: Create a profitable clothing or accessoreis line - https://fashionbrainacademy.com/launch/

Today we cover what NOT to do with your clothing, accessories, or jewelry business. There's so much advice out there about starting a growing a fashion business and a lot of it is outdated and unrealistic.  We discuss:  are fashion shows a waste of time and money or good for getting exposure? designing for seasons & sticking to a fashion calendar how some fashion designers are actually planning for your products to become obsolete quickly creating full fashion collections vs. dropping new products when you want to professional, slick photoshoots vs. user generated content & customer pics carrying inventory and finding customers to buy it **This topic was inspired by Steve Chou of "My Wife Quit Her Job" and his episode about Outdated Ecommerce Tips. Thanks, Steve!

In this episode, I share 5 things I did right with my clothing line and 5 things I did wrong.  I made so many mistakes, and yet my business was still profitable. I'm quite embarrassed about some of the things I reveal in this episode but my goal is to be really honest with you, so here goes.  In this episode:  The embarrassing mantra I posted on my fridge for all to see No safety net and no plan B - a good thing or a bad thing? Selling to upper middle class white chicks (with hella body issues) and how they differ from other groups of women  Losing focus, copying others (*cringe), and needing help I refused to ask for If I started over again today, what I'd definitely NOT do In our best-selling online class, you can learn how to set up a profitable clothing or accessories buisness:  https://fashionbrainacademy.com/launch/ Show Notes & Links:  https://fashionbrainacademy.com/why/

Why do so many creative entrepreneurs struggle to sell their products? When I first started my clothing line, I really did think that people would just FIND me and my products. If the product is good, people will notice, right? Bwaaahaaaahaaaa.  Selling often FEELS hard but it doesn't have to. Today you'll learn 2 simple things you can start doing immediately to make selling ten times easier.  The course mentioned for apparel and accessories designers:  https://fashionbrainacademy.com/launch Show Notes:  https://fashionbrainacademy.com/hard/    

Want some quick sales? Here are 5 things you can do right away to get some $$.  Many of us work last-minute so if you've put off planing your promotions, this is for you. I taped it with Memorial Day weekend in mind but most of these marketing & sales tactics can be used any time. LMK which one of these 5 your choose! I LOVE hearing from you. @janehamillchi brain@fashionbrainacademy.com Show Notes & Links:  https://fashionbrainacademy.com/5waysweekend

I was walking with a friend who owns her a business and she asked me... "Should I hire a business coach?" I make my living coching & teaching creative entrepreneurs how to sell more products online. You'd think my immediate answer would be an immediate yes. It wasn't.  Instead, I told her why I just hired a new business coach for myself with the hopes that my 3 reasons could help her decide if a coach is something she wants right now.  Will a coach help her make more money? Feel less like the lonely entrepreneur? Make a plan and stick to it? Let's unpack it... Show notes: https://fashionbrainacademy.com/business-coach  

How often should I send emails to my list? I get this question ALL THE TIME. There are so many different answers that it will make your head explode. Today, I'll give you an HONEST answers to this and other questions that I've gotten about emails. Here's what I cover… How often should I send emails to my list? What's the best time to send an email?  Is buying an email list a good idea? Is there any real difference between a new email list and an older list? Next week, I'll go over more of your questions about sending emails. Get the show notes here: https://fashionbrainacademy.com/sendemails

You don't have to run your business like other people think you should.  You don't have to do what the gurus say.  You don't have to do it like your competition does. Today's episode tells a story about when Johnny Earl first started his business, Johnny Cupcakes. He did something completely OPPOSITE of what 99% of other entrepreneyrs would have done. It's a true story about what Johnny did, how it shocked retail buyers and changed the entire course of his business. It's a true inspiration. Enjoy! Jane Mentioned in this episode: Johnny Cupcakes, https://johnnycupcakes.com/  

"How do I keep my business going while I deal with a life crisis?"  There are times in your life when you have SO much happening in your personal life that you just need to do the minimum at work. Just do whatever it takes to keep the business going while you handle all the other stuff. We all go through periods where the business has to take a back seat. In fact, I'm going through some personal stuff right now and this prompted me to think about a few things... What are the things that absolutely need to get done while I take care of these personal challenges? How can I keep everything going in the business so there's a business to go back to when this crisis ends? Find out strategies to keep the business alive when life gets messy or even if you just want to reduce the amount of time you work. Get the show notes: https://fashionbrainacademy.com/bareminimum/

"My business looks good on paper but it's killing me." "I feel like I'm missing something important for my business that everyone else seems to know." "I've totally lost track of my ideal customer and how to speak to them." "At this stage of my business, I'm still working way too hard to be making this little money." If this sounds like you, you're probably in the "Messy Middle". You're not a newbie filled with excitement and adrenaline - but not yet at the stage where you have a reliable team and layers of people handling certain tasks for you.  The Messy Middle. If you're slogging through your days chasing sales and feeling exhausted, there's a better way. I promise. This episode will help you.  Link to Jane's calendar to discuss private coaching: https://fashionbrainacademy.com/calendar/ Show Notes:  https://fashionbrainacademy.com/middle/

Get the Costing & Pricing Template now. Use code: PODCAST to snag it for 10 bucks. In this episode, I give you my EXACT pricing formula. The exact markups I recommend.

We all know the importance of costing and pricing a product for profit. The question is...are you doing it right?   Pricing is one of the most important things you'll do for your business. There's a lot that goes into it and waaaaaaayyyyyy too many product entrepreneurs are making mistakes. You may be using a cost sheet you got on Etsy with wacky margins You could be fudging your numbers (like I did) because you don't want to deal with the painful truth You might even be undercharging based on fear that no one will buy. I get it. I've made a crap-ton of mistakes with my own pricing of my clothing line.   I totally screwed myself over with my not so accurate but I can't accept the truth costing sheets.   In fact, many of you are are also screwing yourselves over with your pricing mistakes!   Today we'll dive into the first steps to pricing for profit.   Next week you'll get my EXACT markups & pricing formulas for small fashion brands.   Get the Costing & Pricing Template for only $10 with code: PODCAST.

Today you'll get the CURE for “I don't have enough time.” There's a simple hack that's working very well for me and I tested it with 20 clients who are LOVING it. It's a life-changing, confidence-boosting, productivity-crushing hack that anyone can do starting immediately. Try it. It will take you 60 seconds.  Show Notes and Links:  https://fashionbrainacademy.com/

Download the Content & Promotions template that goes with this episode at this link: https://fashionbrainacademy.com/promotions If you're agonizing over "what to post" and falling into the popularity contest that is social media, this episode is for you. I'll give you my SIMPLE content & promos calendar and teach you exactly why creating a content and promotions calendar (that you can actually stick to) seems so hard and the CURE -- to save you loads of time and to make you loads of money. Not joking actually. This system is magic for my VIP clients and now you can do it too. This episode is a clip from a LIVE class I taught this week. I'll make the entire training available to you in the next few days for free. Stay tuned! Download the Content & Promotions Calendar template here. 

You do NOT need to be on the hamster wheel of content creation. There's an easier way and it focuses on just TWO pieces of content designed to attract your ideal customers. Even better, you probably already have this content created and can use it immediately to make your life easier. Take our 4 question survey, pretty please: https://fashionbrainacademy.com/survey/ Show Notes & Links:  https://fashionbrainacademy.com/notime

Ever wish you could be INSIDE the head of your customer? Today you'll learn a quick & dirty way to find out what they want. If you know what they want, you can serve them better, right? And serving them better means you can make more money. Evveryone's happy. Take our 30-Second Survey for Entrepreneurs:  https://bit.ly/laserFBA Show Notes & Links:  www.fashionbrainacademy.com/survey    

If you're a new designer or even someone who has experience getting their clothing line made, you need to listen to today's podcast. My guest today is Xochil Herrera Scheer, aka the Chicago Pattern Maker. I've known Xochil for a long time. She's so smart and so talented and quite frankly, she's a rockstar in the fashion world. Xochil is an incredibly experienced pattern maker and she's really honest. She'll tell us what she wishes all fashion designers knew before they start spending money with a pattern maker. She also reveals what pattern makers want to know about YOU before they work with you. Get the links & show notes here:  https://fashionbrainacademy.com/xochil/ Xochil is a guest expert in out full "start a clothing line from scratch" course:  https://fashionbrainacademy.com/launch

My guest today is Elizabeth Stiles and she teaches is the modern way to use social media in 2023 -  because this shizzle is changing fast.  We talk about: how to stay consistent on social without spending 50 hours a week on content why posting on social isn't just about your products how to avoid outdated strategies differences between Instagram and TikTok Elizabeth's LIVE 4-week program, The Visibility Project Go get the show notes where you'll find a special coupon code for Elizabeth's new program, The Visability Project: https://fashionbrainacademy.com/visibility2

Tiffe Fermaint is the founder of Baby Teith. She's a badass in about 50 ways. I've wanted her to be a guest for the past 7 years.  She's brilliant and knows how to build a product business with a community behind it that gets consistent sales.  DO NOT MISS THIS ONE! We talk about: Tiffe's first foray into fashion and being an entrepreneur in Phoenix - when she was 14! her mission and vision for Baby Teith and how it's changed How Tiffe will use TikTok or her brand strategically (not what you're thinking) how you can get started and what you can do if you don't have your own community and get them on your list how to keep up with all the changes in social media what she'd do today if she was just starting out Get the show notes here: https://fashionbrainacademy.com/tiffe/  

First, you'll want to grab the worksheet that goes with this episode here:  https://fashionbrainacademy.com/mam/ If you ever struggle with a lack of focus in your marketing, you're not alone. There's always a LOT to do, especially if your company designs and manufactures the products you sell.  Let's get your plan down to one page. ONE page. Imagine the relief! Links, Show Notes, and the One Pager Worksheet:  https://fashionbrainacademy.com/mam/

Many of you have had a certain level of success but are overwhelmed, exhausted, and not sure what to work on next. You want to go from 100K to 250K without working 80-hour weeks.  The truth is, you can't hustle your way to this kind of growth. You need a different strategy than "startuup mode" and this episode lays it out for you.  Team, product, marketing & sales. Listen now to get the path to growth.  xo - Jane Get the show notes here: https://fashionbrainacademy.com/100kto250k A new way to get help via private coaching - just email for details:  brain@fashionbrainacademy.com  

In today's episode: what would this look like if were easy, watch how you talk about yourself and TEST (or let's just f*** around and find out what happens).  Get private coaching here:  https://fashionbrainacademy.com/programs2/

My guest today is Shannon Lohr of Factory 45. She's an  expert on sustainable fashion and she shares how to make your current business more sustainable. We talk about: 3 simple things to start doing TODAY to make your product more sustainable (#2 is the easiest IMO) Is there any such thing as a truly sustainable fashion brand? The #1 marketing message mistake most sustainable brands make  Which fabrics are most sustainable and why Which companies that are doing a good job at being truly as sustainable as possible The simplest and easiest thing you can do to start being more sustainable with your fashion company Notes and Links Mentioned:  https://fashionbrainacademy.com/shannon2/