Podcasts about semphonic

92: In The Secret to Growth Marketing & Having Fun at Work, Wes Yee (Twitter: @WesYee), experienced high-tech marketer, joins host William Glass to discuss how tech companies should approach growth marketing. Wes shares how he learned the hard way that there is no one size fits all growth marketing strategy that you can copy and paste. Instead, you'll learn how to identify what growth marketing strategy will work best for you business. You'll learn: How to craft a growth marketing strategy Identifying and implementing growth marketing tactics Defining growth marketing, acquisition marketing, and performance marketing How as a leader to make work more fun Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com About Wes Yee: Wes Yee is a marketer and investor with 10+ years of experience driving growth for technology startups. He's head of integrated marketing at Ramp and a Channel Co-Chair at Pavilion where he helps marketers solve problems. From 2018-2020 he led the growth marketing team at Guru, helping grow revenue over 400%. Prior to Guru he was the VP of Marketing at Sequoia Consulting group and has held key marketing roles at Piqora, Kony, ShareVault and Semphonic. He holds a BA in Mass Communications from CSU East Bay. Learn more about Wes Yee: LinkedIn - www.linkedin.com/in/wesyee & website - www.WesYee.com Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

June Dershewitz has spent her career driving analytics strategies for major businesses. She's currently Director of Analytics at Twitch, the world's leading video platform and community for gamers (a subsidiary of Amazon). As an analytics practitioner, she builds and leads teams that focus on marketing analytics, product analytics, business intelligence, and data governance. In her prior life as a consultant, she was a member of the leadership team at Semphonic, a prominent analytics consultancy (now part of Ernst & Young). As a long-standing advocate of the analytics community, she was the co-founder of Web Analytics Wednesdays; she's also a Director Emeritus of the Digital Analytics Association and a current Advisory Board Member at Golden Gate University. She holds a BA in Mathematics from Reed College in Portland, Oregon. Enjoy the show! We speak about: [01:40] How June started in the data space [08:20] Solving problems in startups [09:45] Getting a holistic view in the workplace [11:20] Feeling unsure about owning a piece of work [15:30] Business intelligence skillsets for data scientists [19:35] Clear understanding of data roles in the workplace [20:55] An overview of June’s teams’ structures [27:10] Managing career transitions with the hub and spoke model [29:25] Assigning each person a technical buddy [32:10] The data quality journey [41:40] Evolution of data quality at Twitch [48:00] Becoming involved in the data science community [53:10] Other ways June stays involved in her communities [55:20] Advice for breaking into the data science field Resources: June’s LinkedIn: https://www.linkedin.com/in/jdersh Non-Invasive Data Governance: The Path of Least Resistance and Greatest Success Data Governance: How to Design, Deploy and Sustain an Effective Data Governance Program Quotes: “The thing about being a data person at that time was we just had to figure it out.” “I was the vice president of everything that needed to get done.” “At Twitch, we don’t have a clear definition of what a data engineer means.” “We chose to move to an organization model that is hub and spoke.” “Data governance can mean lots of things to lots of people.” Thank you to our sponsors: UNSW Master of Data Science Online: studyonline.unsw.edu.au Datasource Services: datasourceservices.com.au or email Will Howard on will@datasourceservices.com.au Fyrebox - Make Your Own Quiz! And as always, we appreciate your Reviews, Follows, Likes, Shares and Ratings. Thank you so much for listening. Enjoy the show! --- Send in a voice message: https://anchor.fm/datafuturology/message

Gary Angel has helped create a number of core methodologies for web and digital analytics including Functionalism, Two-Tiered Segmentation, and Site Topology analysis. Gary's background is in CRM, survey analysis, database marketing and large-scale data mining and business-intelligence that helps drive the practice to the leading-edge of online measurement. Gary Angel was named the DAA's 2012 Most Influential Industry Contributor of the Year.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism.  What it is, why it was developed, and how it can help you with your analytic projects. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for [...]

In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniture  Summit 2010. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section [...]

Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, [...]

Staffing for Web Analytics Hosts: James Dutton, Adam Greco,  Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the [...]

Moving from Web Reporting & Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco,  Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides [...]