Podcasts about stitchcraft

When it comes to the agency world, there are many niches to cater to - but who would have thought fabric and yarn could net close to a seven-figure business? Leanne Pressly, that's who. The agency founder and CEO of Stitchcraft has, according to her own words, spent a small mortgage on sewing equipment, so offering marketing services to fabric, yarn, and craft companies was a no-brainer. Since 2009, this Colorado-based, full-service marketing agency has been serving crafting companies all over the US. While the team is nimble, comprising six employees and a few contractors, Stitchcraft serves over 40 retainer clients in the craft industry, and is growing. Leanne joins the show to share how her agency, which impressively owns 2% of its market share, came to be, and how she gets things done. Leanne is a prolific speaker and has leveraged this skill to build domain authority in her space, a strategy that has netted her awareness and new business alike. What's more, Leanne has built a bespoke consulting program to attract clients that aren't ready to buy retainer services just yet. Impressively, that program ultimately converts 100% of its participants into clients. She joins the show to share her learnings in thought leadership, and how to lean into original research to produce compelling outbound messaging that converts. Here's what Corey and Leanne talk about in this episode: Transitioning a side hustle into a full-time business. How Leanne initially grew her agency through her network and through trade shows. How sales and prospecting evolved from the early years to today. How investing in thought leadership drives speaking opportunities, and ultimately, sales. Tips and tricks to creating original thought leadership. Here are some actionable key takeaways for agency founders: Name your ICP and persona to really understand who you are serving. Sometimes, offering a trial for free can help bring in new clients. As a founder, be ready to do a lot of the prospecting yourself starting out. Establishing yourself as a thought leader opens doors to more industry visibility. Original research is the best way to build domain authority. The resources mentioned in this episode are: - Connect with Leanne on LinkedIn Here - Learn About Stitchcraft Marketing Here - Listen to Leanne's Podcast, Business of Craft, Here Join us as we dissect what it takes to thrive in a business niche.

We've been gone far too long, so we're back with an episode that is also way too long. What else…

Do you ever dabble in stitchcraft? ✨Michelle Mabuyo (she/her) was a newbie in the art of embroidery when she got hooked on floss--and now she's running her own Etsy store, stocked with magical hand-stitched items to get you started on your very own textile adventure. Michelle's stitching is cute, colourful, and full of references to pop culture, romance and nerd/programming culture complemented by floral patterns and watercolour painting on cloth. As a programmer and educator, Michelle talks about the engineering solutions-approach to her stitching business, the freedom of exploring what she enjoys creating, and balancing the entrepreneurial and creative mindset. Find Michelle's kits and beautifully completed hoops on Etsy at Magical Stitchcraft and follow her on Instagram @magical.stitchcraft to watch her projects come together. If you enjoyed this episode, consider supporting the show on patreon.com/listen2mepod! See more of our work: Gio at giografik.com and Renée at reneewrought.com.

Welcome back! This week we discuss favorite stitches, sunshine and how much yarn you take on a trip.. is there such a thing as over packing? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Meredith Graves - witch, magician, Director of Music for Kickstarter, and open-sourceress - returns on the podcast to talk about the intersection of technology and magic, working with patterns in magical ways for specific outcomes, combating the armchair magician mentality, the incredible importance of sewing and seamstressing, answering your Glitch Bottle Patreon listener questions and so much more!►Follow Meredith on Twitter: https://twitter.com/gravesmeredith►Follow Meredith on Instagram: https://www.instagram.com/gravesmered...►Check out Kickstarter Music: https://www.kickstarter.com/music✅Support Glitch Bottle on Patron! ►https://www.patreon.com/glitchbottle✅Support Glitch Bottle on SubscribeStar! ►https://www.subscribestar.com/glitchbottle

Meredith Graves - witch, magician, Director of Music for Kickstarter, and open-sourceress - returns on the podcast to talk about the intersection of technology and magic, working with patterns in magical ways for specific outcomes, combating the armchair magician mentality, the incredible importance of sewing and seamstressing, answering your Glitch Bottle Patreon listener questions and so much more!►Follow Meredith on Twitter: https://twitter.com/gravesmeredith►Follow Meredith on Instagram: https://www.instagram.com/gravesmered...►Check out Kickstarter Music: https://www.kickstarter.com/music✅Support Glitch Bottle on Patron! ►https://www.patreon.com/glitchbottle✅Support Glitch Bottle on SubscribeStar! ►https://www.subscribestar.com/glitchbottle

Mary Ann Pruitt is the CEO and founder of two companies. One is PS Strategies, a marketing agency, and more recently, Mosaic, a media buying agency located in Anchorage, Alaska. Mary Ann and I are part of the same agency network, Agency Management Institute, and we work together to provide media buying services to Stitchcraft marketing clients. I’ve asked her to come on the show to give our listeners an introduction to media buying so that our crafty entrepreneurial listeners can utilize this tool in their marketing strategies. 

Session 2 of Summer School with Stitchcraft! Our guest is Auralís Herrero Lugo, the designer behind Auralístudio. She is an…

Welcome to Summer School with Stitchcraft! This is not the remedial summer school when you failed a class, but a…

On today’s episode of the Craft Industry Alliance podcast we're talking about color and dye with my guest, Carol Soderlund. An artist and educator for 25 years, Carol’s curiosity about the range of color derived from yellow, red, and blue dyes led to her creation of her Color Mixing system for dyers. Carol encourages the freedom of mixing color by eye with results-based samples to guide the student. A former high school teacher, Carol was nominated for Teacher of the Year in 2013 and again in 2015 by the International Association of Creative Arts Professionals. Carol is co-author of Playful Fabric Printing with Melanie Testa. She has shown her quilts in juried venues across the country, winning awards including Best of Show at the International Quilt Festival in Houston, Texas. +++++ This episode is sponsored by StitchCraft. Online or at the pretty pink building in Boca Raton – StitchCraft is a one stop shop for the best service and selection for creative quilting, sewing and stitching. Stitchcraft offers Batiks, Tropicals, Kaffe Fassett and thousands of other fabrics plus embroidery, sashiko, wool and punchneedle.  Make a resolution this year to hone your skills or learn a new craft and let StitchCraft help.  Use the promo code NAPS2018 to save 15% on your next order. +++++ Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same. To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

In this episode Kara is joined by Leanne Pressly, the CEO of Stitchcraft Marketing. Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and loves to spin yarn, make her own clothes and quilt. She lives in Colorado with her husband, teenage daughter and a menagerie of pets. “The rapid pace of change means you're NEVER going to be in front of your social channels all the time. Half the battle is just having a solid social media plan and following through on the work. Let the rest go.”   -Leanne Pressly [Tweet "Soaking up TONS of #marketing advice from Leanne of @Stitchcraftmktg on #PowerPurlsPodcast!"] Episode highlights:   Leanne began her career in the fiber crafts when she met Deb Robson while pulling weeds on a farm in Colorado!  Listen to the episode to hear about Leanne's whimsical first knitting project. Leanne worked at Interweave while she finished her graduate school program in Colorado. Leanne's "light bulb moment" came when she realized that there was a need for fiber arts businesses to hire someone to mange their newsletters and social media.  Stitchcraft's clients own businesses in all areas of the hand crafting world, from fabric to yarn to paper crafts and more. Stitchcraft manages many different areas of a client's business, depending on that client's needs. Stitchcraft's sweet spot is social planning, strategy, and execution but they also offer content planning and marketing, pattern support, and more. Leanne advocates that even a B2B (business to business) company needs to have a social media plan and an active presence on social media channels. Leanne says that the growth in the industry has been mostly positive: "Competition's good for everybody - it raises all ships," she says. Leanne started a podcast so that she could share the common advice she gives several clients with a wider audience. Leanne loves to invite guests to the show who can share their expertise with her listeners. In her daily life, Leanne still knits and spins regularly. She loves a simple project to help her unwind at the end of a long working day. Marketing is in Leanne's blood: her mother was a marketer and her father was an entrepreneur.  Life and knitting have taught Leanne that she thrives best when she's focusing on the big picture. On Leanne's team, everyone has "a seat on the bus." So she builds that team according to the individual strengths that people bring to the bus. Leanne's big piece of advice for our viewers: "Don't be afraid to embrace what you're really good at, and really focus your career on that." What contributes to Leanne's day to day success? Zapier!    Mentioned in this episode: Deborah Robson's book: The Fleece and Fiber Sourcebook Stitchcraft Marketing - Leanne's company Spin Off Magazine Interweave Leanne's podcast, Business of Craft Episode 2: Leanne's interview with Staci Perry of VeryPinkKnits Smart Passive Income - Pat Flynn's podcast Tim Ferriss's podcast Zapier   Learn more about Leanne and Stitchcraft Marketing: Website: stitchcraftmarketing.com Business of Craft Podcast: stitchcraftmarketing.com/podcast Facebook: facebook.com/stitchcraftmarketing Instagram: instagram.com/stitchcraftmarketing/ LinkedIn: linkedin.com/company-beta/10152753/ Pinterest: pinterest.com/stitchcraftm/ Twitter: twitter.com/stitchcraftmktg   MOVE THE NEEDLE ON YOUR KNIT BIZ! Click here to sign up for a free 30-minute creative business strategy session with Kara!  

Thank you to all who messaged us via Ravelry and Instagram, and a special thanks to Claire of NH Knits and Jen of Down Cellar Studio Podcast for mentioning us in your podcasts! Buzzfeed Quiz 2:02 What Does Your Taste in Art Say About You? WIP Projects 6:02 Vivian Bayside Pullover by Hannah Fettig Coastal Knit Knit Picks Capretta Vivian's Cabled Bunhead Hat Lion Brand Vanna's Choice Alyson 8:59 Carolyn Top by Joanne Scrace FO Projects 13:49 Andean Chullo Hat by Kerin Dimeler-Laurence Momopedia 15:53 Frog Raglan A Few of Our Favorite Things 21:59 Vivian Fingering weight sweaters Seashore Ravello 3-in-1 by atelier alfa Trin-Annelie's 3-in-1 Alyson 28:06 Steel and Stitch Mrs. Steele's School of Stitchcraft and Stitchery Nerdtastic 31:05 Victoria Outlander comes out in September! Shop Talk 39:00 Timey-Wimey KAL Mitten KAL --------------------------- Ravelry: Alysonhere, Upstateviv, KCACY group YouTube: Keep Calm and Carry Yarn Podcast Instagram: KCACYpodcast Etsy: Pearl & Plum

For our fourth episode of Chasing The Moon, we're featuring the lovely and talented Sonya Cotton. Sonya is joined here by her band which features Gabe Dominguez, Anna Perlmutter, Nick Stargu, and Swet.

For our fourth episode of Chasing The Moon, we're featuring the lovely and talented Sonya Cotton. Sonya is joined here by her band which features Gabe Dominguez, Anna Perlmutter, Nick Stargu, and Swet.