Podcasts about ICP

This week, join Peter and Chris as they deep dive into the twelvth track off Freek Show by Twiztid, "Wut Tha Dead Like", along with Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss Silver Scream 2025, talk about the new Twiztid tour merch, and tackle important topics like all things cryptozoology!      TIME STAMPS! 0:00:00 (Start)    0:19:54 (Tale of the Tape)    0:27:58 (Lyrical Deep Dive)    1:08:30 (2025 Version and Video)    1:21:49 (Wrapping up/Final Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

Join us for a deeply insightful and compassionate conversation with Dr. Kelli Palfy, a registered psychologist and former RCMP officer, whose acclaimed book Men Too: Unspoken Truths About Male Sexual Abuse sheds light on a subject seldom discussed. Dr. Palfy brings her expertise to this episode, illuminating the complex landscape of trauma experienced by male survivors—ranging from mental health struggles like depression, PTSD, shame, and self-blame, to the societal and cultural forces that often silence and stigmatize them Drawing on personal narratives, research, and therapeutic insights, she unpacks how traditional ideals of masculinity—such as stoicism or being “the protector”—can inhibit disclosure and healing. She also offers hopeful, actionable pathways toward resilience and recovery, underscoring the importance of validation, supportive relationships, and safe spaces for healingTo find out more about Dr. Kelli, click here: https://kellipalfy.com/Wanting more from ICP? Get 50 % off our annual membership with the coupon code: PODCAST5090+ courses on parenting and children's mental healthPrivate community where you can feel supportedWorkbooks, parenting scripts, and printablesMember-only Webinars Course Certificates for Continuing EducationAccess to our Certification ProgramLive Q & A Sessions for Parents & ProfesssionalsBi-Annual Parenting & Mental Health ConferencesDownloadable Social Media CollectionRobust Resource LibraryClick here for more Hosted on Acast. See acast.com/privacy for more information.

We talk about how 90's pop-culture took over America, and how ICP predicted all of 21st-century politics RB: https://x.com/RossBenes https://t.co/5BvABo4l2i J: https://findmyfrens.net/jburden/ Buy me a coffee: https://www.buymeacoffee.com/j.burden Substack: https://substack.com/@jburden Patreon: https://patreon.com/Jburden GUMROAD: https://radiofreechicago.gumroad.com/l/ucduc Subscribestar: https://www.subscribestar.com/j-burden Axios: https://axios-remote-fitness-coaching.kit.com/8ebf7bacb8 ETH: 0xB06aF86d23B9304818729abfe02c07513e68Cb70 BTC: 33xLknSCeXFkpFsXRRMqYjGu43x14X1iEt

Stevie Case breaks down how she's building one of the most advanced outbound sales machines in SaaS—balancing AI-driven efficiency with human-first selling to achieve conversion rates that beat inbound.

Defining an ideal customer and sourcing a target account list to match should be easy, but it isn't. On this episode of The Kula Ring, Jeff and Carman discuss how to craft an ideal customer profile (ICP), identify tools that can help, and warn about pitfalls along the way.

Callidus Legal AI is transforming litigation practice by building comprehensive AI-powered workflows for legal professionals. With 1,200 customers and 100% quarter-over-quarter growth, the company has developed a product-led growth strategy that combines domain-specific AI tools with visual multi-step workflows. In this episode, Justin McCallon shares how Callidus has achieved rapid growth through a zero-friction PLG approach while building trust in a traditionally conservative industry. Topics Discussed: The current state and future potential of AI in legal practice  Callidus's approach to building domain-specific legal AI tools with visual workflows  The company's comprehensive case database containing 11 million U.S. cases  Product-led growth strategies that drove 100% quarterly growth and 1,200 customers  Performance marketing optimization for legal AI tools  Building trust and eliminating hallucination risks in AI-powered legal research  The evolution from chatbot-based tools to sophisticated visual workflows  Organic growth strategies including making case databases freely accessible on the web GTM Lessons For B2B Founders: Master zero-friction PLG for professional services: Callidus achieved 1,200 customers and 100% quarterly growth by eliminating traditional B2B sales friction. Justin explained their approach: "Initially we did this with zero touch points, zero friction. You don't need to talk to anybody. It's basically just you come to our website, you sign up for a trial, you start using the app." This model works particularly well for professional services where individual practitioners can make purchasing decisions independently. Focus on high buyer-intent keywords for performance marketing success: Rather than casting a wide net, Callidus targeted specific, high-intent search terms. Justin emphasized: "A lot of people focus on words that maybe are too informational with lower buy intent." They focused on keywords like "legal AI assistant" and "legal AI research" that indicated immediate need rather than general curiosity. Founders should prioritize keywords that align with their ICP and indicate purchase readiness. Create organic acquisition through valuable free resources: Callidus moved their entire 11 million case database to the web for free access, creating a powerful organic acquisition engine. Justin described the strategy: "People have free access to every case that we have. And they can search, say Brown versus Board of Education. And we'll be one of the groups that has a page dedicated to that." This approach generates organic traffic while demonstrating product value, creating a natural conversion funnel from free users to paid customers. Optimize every funnel step with ruthless precision: Callidus's performance marketing success came from methodical funnel optimization. Justin broke down their approach: "Every step of the funnel. Break it down. What conversion rate are we seeing on this step of the funnel? What's benchmark? And then for the areas that are below benchmark, why are we not doing well?" Founders should treat each funnel step as a conversion problem to solve, using data to identify bottlenecks and creative solutions to address them. Build trust through domain expertise, not just technology: In conservative industries like law, trust is built through demonstrating deep domain knowledge. Callidus differentiates itself by combining legal expertise with engineering: "We have really visual multi step workflows, we have really deep engineering, we've tied both the legal knowledge and the engineering expertise." Founders entering regulated or conservative industries should emphasize domain credibility alongside technical capabilities. Use evaluation systems to optimize AI model performance: Rather than fine-tuning models, Callidus built comprehensive evaluation systems to optimize performance across different foundation models. Justin explained: "We've gone through and had lawyers say, hey, here's my case I've worked on in the past. Here are all of the cases I would reference here... Then we can say, okay, it looks like for this API call, GPT-4 is the best, and this one's Claude." This approach allows for dynamic optimization without the overhead of model training.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

This week, join Peter and Chris as they deep dive into the eleventh track off Freek Show by Twiztid, "Bagz", along with Twiztid's 2025 Version and the Remix! Sit back and listen as they dissect the lyrics and content of the track, discuss our favorite Twiztid weed tracks, talk about DARE memories, and tackle important topics like the history of Vampirates!      TIME STAMPS! 0:00:00 (Start)    0:12:17 (Tale of the Tape)    0:27:45 (Lyrical Deep Dive)    0:53:06 (Alt Versions and Video)    1:04:31 (Starting to Wrap Up)    1:07:33 (Final Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

In this episode of the SaaS Sales Performance Podcast, Matt sits down with Roee Hartov (Berlin) to unpack how revenue leaders can drive productivity and profitability in today's tighter market. Roee maps a simple but powerful approach: standardise processes, deploy the right tools, and upskill teams—then measure everything through a clear data model. Expect candid takes on AI's real impact (today vs. hype), why many SaaS unicorns face hard choices, and how to sequence change so it sticks.You'll learnWhy the 2021–2025 shift demands efficient growth and pre-IPO profitabilityHow to implement process fixes that compound (e.g., closing next steps to stop ghosting)The role of a data model (e.g., bowtie) to track stage conversions and diagnose gapsWhere AI helps now: coaching, call insights, early forecasting—and where it's headedWhy the frozen middle (50–100% to target) is the highest-ROI cohort for upskilling00:00 — Intro & Context: From growth-at-all-costs to efficient GTM01:03 — Market Reset: Cost discipline, profitability before IPO, and the Docusign watershed03:07 — Unicorn Math: 1,200 private SaaS unicorns vs. ~346 public—what happens next06:46 — AI & Deflationary Pressure: How disruption reshapes SaaS buying08:26 — The Framework: Productivity via Processes, Tools, Skills09:37 — Process Wins: Small changes with compound effect (close, summary, next steps)14:21 — Measure What Matters: Data models (bowtie), stage conversion, trend tracking17:14 — ICP is a Moving Target: Why benchmarks must evolve with the market20:00 — Tools & AI: Coaching, call analysis, forecasting; the self-serve frontier23:10 — Team of the Future: Fewer heads, deeper skills; the SDR role transforms28:37 — Upskilling Strategy: Focus on the middle performers; will vs. skill29:28 — Wrap & Connect: Reach Roee on LinkedIn for models/resources

This month on GeOCHemISTea, we welcome back Simon Griffiths, Principal Consultant at Third Planet Exploration Services, to unpack the geochemical exploration strategies for low-sulfidation epithermal systems. From vein textures to vanadium-rich roscoelite halos, Simon walks us through practical strategies for geochemical targeting and alteration mapping. He shares insights into sampling, spectral workflows, and how roscoelite at Porgera became one of the most reliable vectors to high-grade gold. Plus a wild tale about how an ICP machine was used to crack down on gold theft in the mine lab. For this episode we read:Geology of the Porgera Gold Deposit, Papua New Guinea (Hay et al., 2020) 

Send us a textEveryone makes ABM about accounts - and better account targeting. But ABM is not really about accounts. It's about the buyers inside the accounts you want to land and expand. It's about improving the interactions you have with these buyers and the account experiences you deliver to them. In this episode, Andy Monahan at Yield Group joins Kristina Jaramillo and Eric Gruber to discuss what it means to be buyer-led and how ABM programs should be buyer-led. They also discuss:1. How GTM teams do not understand their buyers -- and what GTM teams are missing.2. How teams are not looking at buying group make-up fit, strategic fit, or future fit when defining the ICP. 3. How teams are not looking at the readiness of accounts.  4. How teams often miss the step of realigning their positioning, messaging, content, and even their pricing with the new ICP.  They are pushing out the old stuff to new accounts and hoping for a better result. But accounts are still going dark because they haven't changed the content, interactions, and experiences to align with the ICP and the buyers within those ICP accounts. 

https://constraintcalculator.scoreapp.com/In this episode, Jordan Ross sits down with Noah, founder of a fast-growing TikTok shop agency, for a deep dive on what it really takes to scale from organic lead generation into a predictable, automated growth machine.Noah shares how cleaning up SOPs, defining his ideal client profile (ICP), and improving his sales process helped reduce churn to nearly zero. With his foundation set, Jordan consults him live on the next big challenge: building client acquisition funnels, leveraging paid ads, implementing CRMs, and setting up automations that free up time while fueling growth.Whether you're an agency owner, e-commerce marketer, or operator trying to escape “agency prison,” this conversation is packed with tactical insights to help you scale smarter, not harder. Chapters: – Intro & catching up with Noah – Noah's progress: SOPs, ICP clarity & reducing churn – The next challenge: generating more qualified leads – Paid ads vs. building a sales team — which comes first? – Creating granular ICP docs & client messaging – How to build a high-converting funnel with lead magnets – Why CRMs beat spreadsheets & the Go High Level advantage – Turning newsletters into conversion assets – Using YouTube for retargeting & sales content – Borrowing expertise short term: the Hormozi playbook – Automating onboarding & client experience with CRMs – Closing thoughts + resources for scalingTo learn more, go to 8figureagency.co

Big Fat Meatballs: A new Big AJ and Big Justice jam has dropped and have they finally lost it!? Serial Butt Sniffer: The Serial Butt Sniffer can't be stopped! It was only a few weeks ago he was arrested and he is back in custody for SNIFFING BUTTS. Raja Jackson: Rampage Jackson's son almost kills someone in a wrestling ring, all for clout? Also Chatgpt being sued by parents for child's suicide and Roz is back with Jeff on her Tiktok THE BEAR!, FUCK YOU, WATCH THIS!, SAVES THE DAY!, AT YOUR FUNERAL!, AI CHARACTERS!, AI MOUTH!, UPSCALED!, CEREBRAL KNOCK KNOCK JOKES!, WING NUTZ!, COMEDY!, MIKEY VIP!, A PATH!, BIG JUSTICE!, AJ!, BIG FAT MEATBALLS!, RIZZLER!, BELIEVE IN THE BOOM!, POOKIEJAMES!, PROVOLOGNE!, HEAD START!, COUSIN ANGELO!, SALLY SLICES!, JERSEY JOE!, SUNDAY MEATBALLS!, SERIAL BUTT SNIFFER!, WEATHER!, SEXUAL HARASSMENT!, PERFECT CRIME!, PROPER SENTENCING!, WALGREENS!, I CAN'T BREATHE!, PROTESTS!, FINE!, SEX OFFENDER LIST!, DISORDERLY!, MAXIMUM SECURITY!, 30 DAYS!, CREEPS!, SEX PESTS!, WALMART!, STALL!, HOMELESS!, TRESPASSED!, READ YOUR RIGHTS!, CARD!, RAMPAGE JACKSON!, RAJA!, ATTACK!, WRESTLING!, WORKER!, RECEIPTS!, VIRAL!, IRL STREAMERS!, WINTER SOLDIER WORDS!, CHATGPT!, SUICIDE!, ADAM!, PARENTS!, SUE!, LAWSUIT!, TECHNOLOGY!, ROZ!, BALLOONS!, TIKTOK!, JEFF!, MOTHER!, GO JEFF!, ICP!, REVIEW!, NEW JOKER'S CARD!, BABY ELEPHANT WALK!, NOTHING!, VIOLENT J!, SHAGGY 2 DOPE!, MAX MURDER!, SOFTY PILLOW MAN!  You can find the videos from this episode at our Discord RIGHT HERE!

While your competitors are stuck in voicemail purgatory, a small group of top performers has unlocked a secret pipeline of qualified sales leads. They've discovered how to stop chasing and start attracting, all by generating warm leads through podcast interviews. Not by starting their own shows, but by treating every podcast appearance as a lead generation machine built on conversation and credibility. As Molly Ruland, CEO of Heartcast Media, puts it, "You don't need a hundred new clients tomorrow. Two people who really like you and understand your business talking about you in rooms you're not in can change your pipeline."  This mindset shift transforms how you approach every conversation so that it compounds into trust, referrals, and revenue. The Real Problem with Your Pipeline You're sending out hundreds of emails, making dozens of cold calls, and hoping something sticks. It's exhausting—and it rarely produces the kind of relationships that lead to real opportunities. Your prospects don't want to be sold to. They're sick of transactional relationships. They want genuine conversations and solutions from people they trust. This is where most salespeople fail to find a qualified sales lead. They're focused on the sale, not the connection.  So what's the alternative? It's learning to treat every podcast appearance as more than just an interview. Done right, podcasts become a warm stage where you can demonstrate expertise, build credibility, and start relationships that turn into pipeline. To make this work, you need a simple, repeatable system—a four-step process that transforms a single podcast conversation into a flow of qualified leads. Step 1: Finding the Right Stage The process is about being smart, not getting famous. You don't need to get on the biggest podcast in the world. You need to get on the right podcast. The right podcast is where your ideal customer profile (ICP) is already gathered, listening, and learning. A show with 50 listeners who are all in your target market is a thousand times more valuable than a show with 50,000 listeners who will never buy from you. How do you find the right podcasts?  Ask your best clients what they listen to.  Research key influencers in your space.  Look for shows that specifically address the problems you solve.  Your goal is simple: Find and get on shows hosted by industry connectors, aggregators, and experts who have already earned the trust of your prospects. This allows you to skip the cold outreach and get a warm introduction to your next qualified sales lead. Step 2: The Introduction That Doesn't Sound Like a Pitch Once you've identified your target shows, the next step is getting invited. This is a crucial moment. A generic email won't cut it. You have to craft a message that offers value, not asks for a favor. Your outreach needs to be personalized and direct. Don't talk about how great you are. Talk about the host's audience. Explain why your expertise, insights, or unique perspective will provide undeniable value to their listeners. Reference a specific episode or a past guest to prove you've done your homework. And don't limit yourself to email. LinkedIn is one of the most effective platforms for securing podcast invitations. Sending a thoughtful, personalized LinkedIn message—paired with a strong profile that showcases your expertise—positions you as a credible guest. When a host sees you consistently sharing relevant insights on LinkedIn, your ask feels natural instead of opportunistic. When you offer to help them provide a great episode, you position yourself as a partner. You're not begging for airtime. You're offering a valuable conversation. This approach immediately sets you apart and begins the relationship-building process that is essential to finding a qualified sales lead. Step 3: Mastering the Conversation The interview itself is not a sales call. Your goal is to be a helpful,

This week, join Peter and Chris as they deep dive into the tenth track off Freek Show by Twiztid, "I Wanna Be...", along with Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss our favorite Batman villains, talk about Madrox's Bat Page, and tackle important topics like the choice of songs that people transcribe on Genius!      TIME STAMPS! 0:00:00 (Start)    0:12:27 (Tale of the Tape)    0:22:46 (Lyrical Deep Dive)    0:28:20 (Batman Talk)    0:47:17 (Back to Lyrics)    1:07:27 (Video/Starting to Wrap Up)    1:14:29 (Final Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month and more! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

In this episode of the Child Psych Podcast, we're joined by mindfulness expert and author of Raising Good Humans, Hunter Clarke-Fields. Together, we respond to a heartfelt question from a parent facing daily battles over screen time—despite having clear rules in place.Hunter helps us unpack why these transitions can be so triggering, and what to do when staying calm feels out of reach. We explore the emotional weight many parents carry, how our own childhood experiences can shape our reactions, and how mindfulness can become a powerful tool for self-regulation. Hunter walks us through the RAIN acronym, shares her two guiding questions for challenging moments, and helps us reframe boundaries as compassionate, consistent acts of leadership.Whether you're navigating screen time meltdowns or simply trying to show up with more presence, this conversation is filled with practical, empowering tools for every parent.If you want to find out more about Hunter's incredible work, please click here: https://mindfulmamamentor.com/Wanting more from ICP? Get 50 % off our annual membership with the coupon code: PODCAST5090+ courses on parenting and children's mental healthPrivate community where you can feel supportedWorkbooks, parenting scripts, and printablesMember-only Webinars Course Certificates for Continuing EducationAccess to our Certification ProgramLive Q & A Sessions for Parents & ProfesssionalsBi-Annual Parenting & Mental Health ConferencesDownloadable Social Media CollectionRobust Resource LibraryClick here for more Hosted on Acast. See acast.com/privacy for more information.

As we traditionally have done in previous years, we're excited to feature innovative founders who are building exciting tools for product professionals. Continuing our Startups of 2025 series, we welcome Nathan Ngai, CEO and founder of Arkhet.On the show, we explore with Nathan his journey—from over a decade in product design, running countless discovery workshops and design sprints, to becoming a founder aiming to rethink how AI can work for product people. Frustrated by the boom of AI tools that overpromised yet underdelivered, Nathan set out to build Arkhet—an AI-powered wireframing and prototyping platform designed to give product managers and teams more control, speed, and clarity.With Arkhet, instead of relying solely on the back-and-forth of prompt engineering (and getting results you didn't ask for), users start visually—building wireframes and layering prompts on top of them. It's a purposeful approach: if you know what you want to build, Arkhet lets you highlight and describe specific sections, apply your style guide, and collaborate more effectively with designers. The short-term goal: empower PMs to create prototypes faster and more collaboratively, with future possibilities that could extend into full product builds.Join Matt and Moshe as they explore with Nathan:The founding story of Arkhet and why visual prompting solves a major gap in today's AI toolsHow Arkhet integrates the best of traditional wireframing with generative AI to speed up prototypingThe differences between Arkhet and other AI design/prototyping productsHow it streamlines the collaboration between product managers and designersBeta success stories and why Product Managers are choosing Arkhet over other AI toolsPivoting from a designer-first ICP to focusing on Product Managers—and why both roles will remain crucialWhy AI won't replace Product Managers or designers, but can help them work better and fasterThe roadmap for style guide personalization, Figma integration, and beyondAnd much more!You can connect with Nathan at:LinkedIn: https://www.linkedin.com/in/ngainathan/ArkhetYou can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

So many agency owners struggle with building a steady, profitable biz dev engine that doesn't leak time, energy, money — and most importantly — opportunity.  What if the biggest culprit isn't the volume of your outreach, the size of your list, or even your pitch?  What if the leaks are about something far more fundamental — understanding? Working alongside agencies, we too often find their ideal client profiles aren't nearly as sharp as they think. Too often, ICPs are built on assumptions — not data. And when that happens, everything downstream starts to wobble. Targeting documents look good on paper but break down in execution. Messaging is crafted around what sounds clever — instead of what prospects are actually saying. And thought leadership is positioned around belief — not proof. If right-fit prospects don't hear their own words reflected back, in your voice, they won't lean in. They won't see you as the guide who “gets it.” But — when you do capture their exact language, when you listen deeply and build strategy from their voice instead of your assumptions — the whole biz dev game changes. Suddenly, you're speaking their dialect, and they can't help but lean in. Agencies that guess at their ICPs — or only check in with clients once a year — are really building pipelines on hope. And as we know — hope is not a strategy.  Listening is. That's why I'm thrilled to welcome back today's guest expert for an encore conversation. Ana Laskey, President and Founder of Ground Control Research joins to give us a deep dive into how agencies can stop guessing, listen deeply, and use both AI tools and human touch to extract critical client language that sharpens targeting, elevates your content, and builds a biz dev process that's a real engine — not just a random act of marketing. If you're guessing at who your right-fit clients are, or if you're hoping content sticks when you toss it at the wall — this conversation is for you. Ana's approach will help you stop shouting in a crowded arena — and instead, speak with such precision that your right-fit prospects say… “Finally. That's exactly what I need!” What you will learn in this episode:  Why most agencies' ICPs are built on assumption — NOT data How to build an ICP so sharp that you attract right-fit clients on repeat How to use AI to spot the red threads in your client conversations — without losing the human touch Why it's vital to understand your buyer's company and the full “deal path” including secondary decision makers Ana's tips for open-ended, empathy-driven interviews How to turn client insights into marketing strategies that actually move the needle Resources: Website: www.groundcontrolresearch.com LinkedIn Personal: https://www.linkedin.com/in/anastassialaskey/ LinkedIn Business: https://www.linkedin.com/company/groundcontrolresearch/ Ana's Bio Page: https://ana.bio/ How to Sharpen Your ICP, with Ana Laskey

What's up Nostagia Nerds! This episode you will want to get some tea, some cookied and find a comfy chair to sit in. Because we are getting fancy! We interview the Author of the amazing book '1999: The Year Low Culture Conquered America' Ross Benes. We discuss how Jerry Springer, beanie babies, wrestling, ICP and many more things we cherished as kids have led America to the path it's on. This is an epsisode and a book you will NOT want to miss. So chat on AOL instant messenger, have Jerry Springer on in the background and commence to giving your family computer a viirus, Because this is Notable Nostalgia! This is the FIRST Notable Nostalgia book of the month! Make sure you click the link below to order the book. Link to Order - 1999: The Year Low Culture Conquered Americahttps://kansaspress.ku.edu/9780700638574/Use Code 241999 for FREE SHIPPING!

Host Chris Moody sits down with Jillian Lellis to explore how AI is revolutionizing account-based marketing and the critical importance of sales-marketing alignment in modern B2B strategies. The conversation dives deep into the practical challenges of building effective target account lists, the role of AI in account prioritization, and why data quality remains the foundation of successful marketing operations. Jillian shares real-world examples of how her team at Algolia successfully transitioned from SQL-focused metrics to ABX qualified accounts, emphasizing the change management and collaborative processes required for success. The discussion also tackles the balance between leveraging AI for efficiency while maintaining the human creativity and strategic thinking that drives competitive advantage.Listen to discover actionable insights on building unified account strategies and practical approaches to AI implementation in B2B marketing.Key TakeawaysTarget Account List AlignmentSuccess requires early sales involvement and approval before going live with any target account strategy.AI as Enhancement, Not ReplacementAI improves account scoring and prioritization but requires human oversight and verification to avoid costly mistakes.Data Foundation FirstYou cannot automate or AI-optimize broken processes - solid data quality and operational foundations are essential.Start Small with AIBegin with specific use cases rather than trying to automate everything at once.Sales-Marketing CollaborationRegular check-ins and clear communication remain critical, even as AI handles more routine tasks.Quotes"Trust, but verify. AI can be wrong, and you can't just blindly trust it."Best Moments (02:31) – Data Analytics Evolution Jillian's unique journey from heavy equipment to FinTech to marketing operations(05:49) – Target Account List Strategy The difference between ICP and TAL, and why sales alignment is non-negotiable(12:12) – AI in Action How predictive models and journey stages are transforming account prioritization(18:57) – AI Gone Wrong Real examples of when AI provides incorrect data and the importance of verification(25:11) – Sales-Marketing Collaboration A manager's creative AI pilot project for contact prioritization(29:33) – The Future of ABM How AI is changing account scoring beyond traditional data modelsTech Recommendations:Hex – Data analytics and coding platformChatGPT – AI assistance for documentation and workflow optimizationClaude – AI tool particularly effective for coding tasksResource RecommendationsPodcastsMorbid – True crime podcast (Jillian's personal favorite for non-work listening)Shout-OutsSarah McNamara - Founder @ #samsalesCarly Taylor - Field CTO, Gaming, Databricks.About the GuestJillian Lellis is a Data-driven GTM operator with 15+ years of experience spanning marketing ops, analytics, and data science. Jillian started her career building predictive models and experimenting with customer segmentation—and now she builds scalable systems that align GTM strategy, pipeline health, and operational excellence. Currently making AI-powered search smarter at Algolia.Website: ⁠www.algolia.com⁠⁠Connect with Jillian⁠.

Arrancamos con cómo la política industrial está moviendo el mercado: subsidios, el rol del Estado en semis (Intel/Nvidia) y por qué “el mercado festeja” ciertos anuncios. Entramos en la frontera gris entre política y finanzas con el caso Nancy Pelosi y los “trackers” que siguen sus trades. De ahí pasamos a una startup que conecta data scientists con modelos de inversión (quant para todos) y, sobre todo, nos metemos a fondo en un playbook práctico para idear y validar productos de IA: de “prompt → acción”, gestión de catálogos para e-commerce, cómo definir tu ICP, hacer research que sirva y aterrizar todo en un memo accionable. Cambiamos de frente hacia educación y hábitos: caída de la lectura por placer, “dream schools” y la oportunidad de crear propuestas más rápidas y alineadas al mundo real. Cerramos con economía del tiempo y del lujo: brokers de entradas premium, concierges, el valor de evitar fricción y cómo cambia el mindset cuando optimizás por tiempo en vez de precio.Capítulos 00:00:00 — Mercado y política industrial: Intel/Nvidia, subsidios y por qué “el mercado celebra”.00:07:00 — Política y mercados: el caso Nancy Pelosi y los “Pelosi trackers”.00:10:00 — Quant para todos: plataforma que conecta modelos de inversión con capital.00:15:00 — Playbook IA (parte 1): frameworks personales para idear con IA.00:16:00 — Prompt → Acción: casos de uso y “text-to-action” aplicado.00:18:00 — IA en e-commerce: catálogo, reglas y automatización que sí mueven la aguja.00:20:00 — Definir ICP y problema: cómo elegir a quién venderle y qué duele en serio.00:22:00 — Research que sirve: fuentes, señales y cómo no comerse el marketing de vendors.00:26:00 — Las 5 vías para idear: recap de enfoques + cómo bajarlo a un proceso.00:28:00 — Del idea al memo: estructurar y priorizar antes de construir.00:30:00 — Educación y lectura: caída del hábito, brechas y “dream schools”.00:37:00 — Oportunidad en educación: velocidad vs. currículas tradicionales.00:39:00 — Valorar el tiempo: anécdotas de viajes, atajos y decisiones de costo/beneficio.00:41:00 — Brokers y precios “sin clearing”: entradas premium, slots y logística.00:42:00 — Concierges y lujo funcional: pagar por eliminar fricción.00:46:00 — Mindset & cierre: cambiar la cabeza para optimizar por tiempo; sponsors.__Links del episodio:Pelosi Tracker: https://x.com/PelosiTrackerNumer: https://numer.ai/LLMs: https://www.linkedin.com/posts/jason-salt_llm-investor-network-activity-7365802204437368832-jL2L/__Tenes alguna pregunta? Escribinos y seguinos en:Twitter: @CristobaPerdomo y @llopatinLinkedin: Lucas Lopatin  y Cristobal Perdomo  yVisitá:Indie BuildWollef

It's not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake.That's the brilliance of Orange's Women's Soccer Ad, a mind-bending celebration of women's soccer disguised as a highlight reel of men's soccer. And in this episode, we're decoding its genius with the help of Angie Westbrock, CEO of Standard AI.Together, we explore what B2B marketers can learn from surprising your audience, staying true to both your brand and your customer, and not allowing biases to affect your content.About our guest, Angie WestbrockAngie Westbock's mission is to build high-performance, diverse teams that transform challenges into opportunities. With a solid background as COO and now CEO, she thrives on aligning our company's strengths to create impactful solutions, all while cultivating a culture that celebrates diversity and encourages groundbreaking ideas.Angie is currently serving as the CEO at Standard AI, a startup using AI and computer vision technology to help retailers and brands optimize operations and bottom lines through real-time insights into shoppers' in-store experiences. With a non-traditional background beginning in CPG and then moving into tech, her experience spans from stealth start-ups to IPO to Fortune 500 companies. Leveraging this expertise in commercialization strategy and growth, Angie is able to guide organizations through every phase of development. What B2B Companies Can Learn From Orange's Women's Soccer Ad:Surprise your audience. Great marketing can earn attention through clever misdirection, then deliver a powerful payoff. The Orange ad didn't just say women's sports deserve respect,  it showed it by tricking viewers into watching with existing bias, then rewiring their perception. Angie explains, “Had they not executed the deepfake as well as they did, you would've noticed it from the beginning, and it would've just validated any of the biases that were already there.” The same applies to B2B: stop announcing your message, design it to unfold in a way that surprises and engages.Technology isn't the story; the outcome is. Orange used advanced deepfake technology, but they never made that the headline. The ad wasn't about AI, it was about bias, identity, and respect. The technology was the tool, not the message. “We always try to  tie it to the customer's use cases and ROI versus just about the tech,” says Angie. This is a trap many B2B companies fall into. You're proud of your tech stack, your infrastructure, your proprietary model, and rightly so. But your buyer doesn't care. They care about what your product helps them become. Sell the before and after, not the engine.Don't let your biases affect your content. Too many B2B marketers create content for the people who already agree with them, existing customers, internal stakeholders, or the "safe" ICP. But powerful messaging challenges assumptions. Orange didn't make an ad to celebrate women's soccer for people who already love it, they made an ad to get skeptics to pause and rethink. Angie says, “It wasn't just to the women to honor them and to empower them. It was actually to the men also, to say, you need to revisit your thinking here.” In B2B, you're often selling change: a new workflow, a new tool, a new way of doing things. That means your messaging needs to meet people where they are, not where you wish they were. Quote“ We get so caught up in what we want to say that we don't take into consideration the very specific viewpoints of the customer that you're selling to and making sure that it's going to land with them in a way that aligns with how they're thinking.Time Stamps[00:55] Meet Angie Westbrock, [01:00] Why Orange's Women's Soccer Ad [01:50] What Standard AI Actually Does[05:33] Why Physical Retail Is Still Underrated[11:38] Designed for Rewatching and Social[13:51] Real Tech, Real Players, Real Impact[14:55] Messaging That Reaches the People Who Need to Hear It[21:59] B2B Marketing Takeaways from Why Orange's Women's Soccer Ad [34:38] Not a Cheap Trick — A Trusted Brand Moment[38:13] It All Starts With a Single Shift in Mindset[40:00] What Marketers Want From In-Store Strategy[47:41] Standard AI's Brand Strategy and Differentiation[52:40] Final Thoughts: Break Through the NoiseLinksConnect with Angie on LinkedInLearn more about Standard AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This week, join Peter and Chris as they deep dive into the ninth track off Freek Show by Twiztid, "All I Ever Wanted" featuring Shaggy 2Dope and Violent J of the Insane Clown Posse, along with Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss Molotov cocktails, talk about Picker Forest, and tackle important topics like how tall Mr. Mutant X really is!      TIME STAMPS! 0:00:00 (Start)    0:16:21 (Tale of the Tape)    0:24:01 (Lyrical Deep Dive)    0:54:56 (Video / Twiztid's Version)    1:09:11 (Starting to Wrap Up)    1:15:28 (Final Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month and more! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

SummaryOn this episode of the ATX DAO Podcast, we chat with Kyle Langham of DFINITY about the Internet Computer Protocol (ICP) and its mission to become a decentralized “world computer.” Kyle explains how ICP lets developers host entire applications fully on chain including front end, back end, and data while integrating directly with Bitcoin, Ethereum, and Solana. We cover the role of canisters, subnets for scaling, and how ICP's threshold signature technology brings smart contract functionality to Bitcoin.The conversation also explores Caffeine AI, a new tool that allows anyone to build and launch apps on ICP using natural language prompts. Kyle shares how he created a Bitcoin-powered arcade game in under an hour and why low-code tools could reshape the future of DeFi, GameFi, and Web3 app development. If you are curious about blockchain interoperability, decentralized infrastructure, or the next wave of user-friendly Web3 tools, this episode is for you.Chapters00:00 Introduction to Internet Computer and DFINITY03:31 Decentralization and the World Computer Vision06:13 Integration with Other Blockchains08:50 Building on Bitcoin and the Future of ICP11:35 Caffeine AI: Bridging Web2 and Web314:29 The Future of Application Development24:48 Exploring Caffeine's Features and Business Models26:15 Innovative Subscription Models in Crypto28:35 Interoperability and Context Engineering in Web 329:58 Trusting AI in Crypto Transactions32:02 User Experience in Crypto and ICP Projects34:36 Understanding Subnets and Canisters in ICP38:30 Kyle's Journey into Crypto and DFINITYConnect with Kyle and Dfinity / Internet Computer:X (Twitter): ⁠⁠@kylelangham | @dfinityWebsite: https://internetcomputer.orgCheck out our friends at Tequila 512:Website: ⁠⁠⁠⁠⁠⁠⁠https://www.tequila512.com⁠⁠Socials: ⁠⁠X (Twitter)⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠TikTok⁠⁠ | ⁠⁠Facebook⁠To learn more about ATX DAO:Check out the ⁠ATX DAO ⁠websiteFollow ⁠@ATXDAO⁠ on X (Twitter)Subscribe to our newsletterConnect with us on ⁠LinkedIn⁠Join the community in the ⁠ATX DAO Discord⁠Connect with the ATX DAO Podcast team on X (Twitter):Ash:  ⁠@ashinthewild⁠Luke: ⁠⁠⁠⁠⁠@Luke152⁠⁠⁠⁠⁠Support the Podcast:If you enjoyed this episode, please leave us a review and share it with your network.Subscribe for more insights, interviews, and deep dives into the world of Web 3.

In this episode of the Child Psych Podcast, we speak with Dr. Michelle Sherman, clinical psychologist and co-author of "I'm Not Alone" a powerful book written for teens who have a parent with mental illness. Dr. Sherman shares insights from decades of research and clinical work, shedding light on the unique challenges these teens face- and the hope, resilience, and healing that's possible.We talk about how to help young people understand mental health, the importance of open conversations within families, and ways to strengthen connection, build coping skills, and foster a sense of safety and support. This episode is a compassionate guide for caregivers, educators, and professionals supporting children navigating life with a parent who is struggling.Click here to purchase "I'm Not Alone: A Teen's Guide to Living with a Parent Who Has a Mental Illness or History of Trauma,Wanting more from ICP? Get 50 % off our annual membership with the coupon code: PODCAST5090+ courses on parenting and children's mental healthPrivate community where you can feel supportedWorkbooks, parenting scripts, and printablesMember-only Webinars Course Certificates for Continuing EducationAccess to our Certification ProgramLive Q & A Sessions for Parents & ProfesssionalsBi-Annual Parenting & Mental Health ConferencesDownloadable Social Media CollectionRobust Resource LibraryClick here for more Hosted on Acast. See acast.com/privacy for more information.

Send us a textIn this episode we interview Ethan Prete, a seasoned marketer with a consulting background and a data-first mindset, known for transforming scattered marketing efforts into strategic systems that actually drive results.What you'll learn in this episode:Why most marketers waste time on broad targeting—and how to fix itHow to build a real ICP using actual closed-won data (not guesses)The “dating app” analogy that will reshape how you think about customer targetingWhy thinking like a private equity firm leads to better marketing decisionsTactics for getting internal access to valuable data—even without technical skillsHow to influence RevOps, sales, and C-suite teams through aligned metricsThe mindset shift marketers need to eliminate bad campaigns without ego

Sal Vulcano sits in Bobby's chair for the day and hears about Big Jay's adventures at The Gathering of the Juggalos. The yearly festival for Insane Clown Posse fans never disappoints with debauchery. Jay performed stand-up comedy along with Luis J Gomez, Tim Butterly, and Zac Amico. A clown comic named Upchuck got booed and assaulted with flying objects. A very old lady was there to have sex with the Juggalos and create content. Jay has video of some of the festivities including a beauty pageant that ended with a vile act conducted on dead poultry. Catch Sal on the "Everything's Fine Tour" and for info on his new podcast go to: Salvulcanocomedy.com. *To hear the full show to go www.siriusxm.com/bonfire to learn more! FOLLOW THE CREW ON SOCIAL MEDIA: @thebonfiresxm @louisjohnson @christinemevans @bigjayoakerson @robertkellylive @louwitzkee @jjbwolf Subscribe to SiriusXM Podcasts+ to listen to new episodes of The Bonfire ad-free and a whole week early.  Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Copy and paste content doesn't build a connection. If you want your brand to resonate, you need to go deeper, more human, more emotional, more real.That's executed perfectly by The Last of Us, a post-apocalyptic story that became a global phenomenon not because of monsters, but because of its heart. In this episode, we're taking a closer look with the help of our special guest, Ashley Emery, CMO at VelocityEHS.Together, we explore what B2B marketers can learn from emotional storytelling, breaking traditional formats, and building real resonance with your audience (even in the most unexpected places).About our guest, Ashley EmeryAshley excels in driving growth and innovation in B2B technology organizations, both at the global enterprise and high-growth start-up scale. She holds an Executive MBA and specializes in demand generation and revenue-focused marketing strategies. Ashley has a proven track record of building and leading high-performing marketing teams, having served as Head of Global Campaigns for the Database and Analytics category at AWS, VP of Marketing at Emburse, and most recently, the SVP of Demand Generation at Employ, the parent company of JazzHR, Jobvite, and Lever.What B2B Companies Can Learn From The Last of Us:Story comes before product. In B2B, it's easy to get stuck in the habit of leading with features, capabilities, or technical specs. But as The Last of Us demonstrates, what draws people in is a story they care about, not a list of innovations. Your product may be powerful, but unless your audience understands how it impacts their world or identity, it won't matter. Center the narrative on the customer's journey, pain, and outcome, your product plays a supporting role in that transformation. This shift can completely reframe how you approach content, ads, and even your brand voice. Ashley advises, “Lead with a human-centric storytelling. Don't sell features… the product is the enabler, it's not the hero.”Your audience might not be who you think. “Even if you think you understand your audience, you may not,” said Ashley, who was surprised herself, as she was so drawn to the series. Just as The Last of Us broke out of its presumed “gamer” audience, B2B brands often have unexpected buyers, champions, or influencers they're missing. Assumptions based on firmographics or industry stereotypes can be limiting. VelocityEHS found that their safety-focused customers were actually risk-tolerant thrill-seekers outside of work, which changed how they positioned messaging. This is a call to continuously validate personas, run qualitative interviews, and listen for nuance. Your best buyers may not look like your ICP on paper.The medium shapes the message. It's not enough to have a great story, you have to tailor it to the channel and format. A 60-minute podcast moment doesn't automatically become a good TikTok. Just like a video game plot doesn't translate directly into a TV script, B2B content has to be rewritten for the medium it's living in. That means writing social hooks, designing natively for mobile, and assuming low context. Ian reminds us that, “-if you take an idea that Ashley says in minute 50 of a podcast and drop it onto LinkedIn, and the person has no context at all who this person is or what they do, then the actual insight itself isn't as interesting or valuable.” Meet your audience where they are, mentally, emotionally, and contextually, or risk wasting great content on the wrong canvas.Quotes“Often in marketing, we get scared of emotion. We try to stay very neutral in our language. We don't want to be provocative, we don't want to be bold, and I think we as humans crave that. The show is a perfect example. The boldness, the emotional connection, and the conflict of the characters was really valuable. There's so much raw emotion and connection in the stories that could be told, and not being afraid to tell an uncomfortable story… is powerful.”Time Stamps[00:55] Meet Ashley Emery, CMO at VelocityEHS.[00:56] Why The Last of Us?[01:42] The Role of CMO at VelocityEHS[02:48] Breaking Down The Last of Us[26:47] B2B Marketing Lessons from The Last of Us[27:36] Human-Centric Storytelling in Marketing[35:16 Understanding Your Audience[38:43] Building an Ecosystem of Content[40:20] The Importance of Star Power[42:14] Embracing Emotional Tension in Marketing[46:11] Final Thoughts & TakeawaysLinksConnect with Ashley on LinkedInLearn more about VelocityEHSAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of the Donkere Kamer podcast, I talk with American fine art photographer Lucas Foglia. Based in the San Francisco Bay Area, Lucas creates lyrical and compassionate stories about people and nature. His work has been collected and exhibited worldwide, from the ICP in New York to the V&A in London.With his sixth book Constant Bloom and a Guggenheim Fellowship, Lucas followed the longest butterfly migration ever recorded, from Kenya to Norway. The project is both poetic and urgent: a metaphor for human connection across borders in times of division and change.We discuss his upbringing on a small farm, how an old Hasselblad camera shaped his path, why friendship matters more than networking, and why festivals are vital spaces for dialogue and discovery.Want to experience these kinds of conversations live? On September 30th I'll be on stage at Pakhuis De Zwijger in Amsterdam, together with a special line-up including Anton Corbijn and Anaïs López. Get your ticket via donkerekamer.com/shows and join us for an evening of inspiration.- website van De Donkere Kamer: www.donkerekamer.com- insta DDK: @dedonkerekamer_be- multi-day workshop with Awoiska van der Molen: https://www.donkerekamer.com/master-workshop- mentorship: donkerekamer.com/mentor- website Lucas Foglia: https://www.lucasfoglia.com- insta Lucas: @lucasfogliaphoto

#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world's most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she's bringing that experience into the fast-changing world of AI.Dave and Kady cover:How to evolve as a CMO across industries, personas, and business modelsThe three core systems CMOs need to scale teams and drive alignmentHow AI is reshaping marketing roles, workflows, and the skills future CMOs will needYou'll walk away with lessons you can apply to your own career, no matter what market or role you're in.Timestamps(00:00) - – Intro (03:03) - – From engineer to reluctant marketer (05:37) - – Gaming years and “coolest mom” cred (07:52) - – The story behind You.com's domain (09:31) - – Why she jumped into AI (12:00) - – Reinventing yourself as a CMO (14:00) - – Fundamentals that never change in marketing (16:13) - – Aligning marketing with company strategy (19:24) - – Pivoting the ICP at Lightspeed (22:26) - – Lessons on cross-functional alignment (25:08) - – Letting go to grow as a leader (27:53) - – Systems every CMO should set up (34:43) - – Why no single playbook works (36:24) - – How AI is reshaping marketing roles (51:04) - – Building an AI-first marketing org and closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

The people of Northern Gaza are starving. That's according to an official declaration by a United Nations-backed group of experts, who comprise the Integrated Food Security Phase Classification or IPC. They say that famine has officially reached Gaza city and could soon reach other areas of the territory.Still, Israeli Prime Minister Benjamin Netanyahu has says there is no famine in Gaza, and that food shortages are the result of Hamas seizing aid shipments.Jean-Martin Bauer is the director of Food Security and Nutrition Analysis for the World Food Program. He explains how the ICP came to this conclusion and what the declaration means for the people facing starvation. For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org. Email us at considerthis@npr.org.This episode was produced by Michael Levitt, with audio engineering by Hannah Gluvna. It was edited by Courtney Dorning. Our executive producer is Sami Yenigun.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Dru Montana and Gina Hyena join Zac Amico and discuss Zac surviving The Gathering and the craziest things he saw there, things they've been hit by on stage, how carbonation works, why McDonald's soda is better, the Theo Von audience member kicked out of a show, the best tourettes, rapper King Yella passing out during a podcast, Cambridge adding ridiculous words to the dictionary and so much more!(Air Date: August 18th, 2025)Support our sponsors!SmallBatchCigar.com - Use promo code: GAS10 for 10% off plus 5% bonus points!YoKratom.com - Check out Yo Kratom (the home of the $60 kilo) for all your kratom needs!BodyBrainCoffee.com - Use promo code: ZOO15 to get 15% off!Zac Amico's Morning Zoo plug music can be found here: https://www.youtube.com/watch?v=oMgQJEcVToY&list=PLzjkiYUjXuevVG0fTOX4GCTzbU0ooHQ-O&ab_channel=BulbyTo advertise your product or service on GaS Digital podcasts please go to TheADSide.com and click on "Advertisers" for more information!Submit your artwork via postal mail to:GaS Digital Networkc/o Zac's Morning Zoo151 1st Ave, #311New York, NY 10003You can sign up at GaSDigital.com with promo code: ZOO for a discount of $1.50 on your subscription and access to every Zac Amico's Morning Zoo show ever recorded! On top of that you'll also have the same access to ALL the shows that GaS Digital Network has to offer!Follow the whole show on social media!Dru MontanaWebsite: www.DamienSperanza.comInstagram: https://instagram.com/Dru_MontanaGina HyenaTwitter: https://twitter.com/EggsNHotSauceInstagram: https://instagram.com/EggsNHotSauceZac AmicoTwitter: https://twitter.com/ZASpookShowInstagram: https://instagram.com/zacisnotfunnyDates: https://punchup.live/ZacAmicoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SPONSORS: - Sign up for a $1 per month trial period at https://shopify.com/dannyb - Head to https://www.skims.com/dannyb #skimspartner and let them know we sent you! After you place your order, select "podcast" in the survey and select our show in the dropdown menu that follows. - ICP hittin' the road this September. Check out https://PsychopathicRecords.com for tour dates and tickets. Ali Siddiq joins The Danny Brown Show for a hilarious and unfiltered conversation. They talk about: Their time in jail and prison Ali's timeless material and how he pulls it from his life experiences Wild stories about crackheads How the CIA flooded Black communities with guns and drugs back in the day—and what they could be doing now One of the funniest episodes yet. Follow Ali Siddiq on Instagram: https://www.instagram.com/alisiddiq Check out his new special, My Two Sons: https://www.youtube.com/watch?v=nnKYmo_tUXQ Have a question for Danny? Hit us up at danny@thedannybrownshow.com The Danny Brown Show Ep. 170 https://xdannyxbrownx.com https://store.ymhstudios.com Chapters 00:00:00 - Intro 00:01:42 - Back To Back Champ 00:03:59 - Experience 00:06:45 - Time In Jail 00:10:09 - Tu-Pac Dancing 00:18:05 - Emotional Men 00:22:31 - Crackheads 00:25:08 - CIA Corruption 00:29:18 - Deep Dive 00:31:10 - Sketch Comedy 00:33:15 - FMK 00:35:57 - Spin The Wheel Learn more about your ad choices. Visit megaphone.fm/adchoices

THE SIXTH JOKERS CARD IS UPON US! In this episode, we review ICP's 2025 album THE NAUGHT! We also recap the 2025 Gathering of the Juggalos, and we reveal the future of this show. This is a big episode, becuase it's a BIG episode!If you want to interact with us, send us messages, follow us, support us, or join our community, check out the links on our WEBSITE.Check out DO IT FOR THE UNDERGROUND (DIFTUG), Robbie's underground rap and horrorcore focused news show on YouTube, HERE

This week, join Peter and Chris as they deep dive into the eighth track off Freek Show by Twiztid, "People Are Strange" along with the original by The Doors and Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss Juggalo covers, talk about Friday nights in Detroit, and tackle important topics like forming some Juggin on Jugg bands!      TIME STAMPS! 0:00:00 (Start)    0:21:54 (Tale of the Tape)    0:37:42 (Other Covers of People are Strange)    0:44:50 (Lyrical Deep Dive)    0:53:12 (Video / Twiztid's Version)    1:02:32 (Starting to Wrap Up)    1:06:22 (Final Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only 5 bucks a month, you can join Kilnore's Army and get at least two bonus episodes per month and more! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

Kiera is joined by Zaneta Hamlin, owner and founder of Cusp Dental Boutique. Zaneta, who built her practice from the ground up, shares with Kiera her journey, reflecting on what got her to this point and what she would've changed and focused more on if she were to start over again. Plus, Zaneta talks about how she's turned even the smallest items and exchanges into branding opportunities for her practice. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today I am so giddy. I have one of my favorite humans in the entire world. Like that is not an exaggeration. She's got a million dollar smile. She's one of the funniest people I've ever met. She makes me laugh all the time. She really does. Like Zaneta when you smile, is the world just makes like it's just a happier place. Zaneta Hamlin, one of my favorite doctors. This woman can brand like nobody's business. Surprise fact, I even have her all of her branding sitting here. I have her stickers.   I love the business card. That was my favorite thing that you added in for me was a business card for me. But Zaneta Hamlin, one of our clients, one of my faves, welcome to the podcast today. How's your day today?   Zaneta Hamlin (00:39) Great, how are you? I'm happy to be here in the chat.   Kiera Dent (00:43) I'm so happy to have you. My day has been amazing. It's been podcast day and by far my favorite podcast is you today. So I'm really, really excited because I have wanted this podcast to come out for so long. So Zaneta I don't want to like do you a disservice. I just said a few things as to why I wanted you to come on the podcast. Like I said, being a part of our community, I just watch you and something I've noticed about you since literally the day one is you dress incredibly well and you're always branded. Like you're a walking   machine of branding every event I've seen you at you have Cusp Dental I know where you are I know your colors you have everything branded you think so intentionally but you're just an amazing human so Zaneta kind of tell us and honestly I want to go with you and do ⁓ dentistry in other countries that's something that you and I are gonna do outside of that so to fill our listeners in a little bit Zaneta kind of walk them through who is Zaneta Hamlin how did you get to be into Cusp Dental just kind of give us a little background on who you are the dentistry you do   Zaneta Hamlin (01:29) Absolutely.   Kiera Dent (01:40) Whatever you feel like sharing, this is Zaneta's time. And I want everybody to get to know you because you're just an amazing human. So walk us through, how did you get from where you were to where you are today?   Zaneta Hamlin (01:46) Bye.   So am   a second generation dentist. ⁓ I started off as an associate. I went to my dad's alma mater, went to Howard University College of Dentistry around this area in the Virginia Beach Hampton Roads area. I would say Howard is the real HU, so that's going to probably offend some people great. Yes, yes.   Kiera Dent (02:01) Amazing.   That's okay. She's here for it. There's no shame. Zenita, this is your podcast. You get to say whatever you want   today. No filtered.   Zaneta Hamlin (02:19) yeah. So second gen dentist, ⁓ I started off as an associate. So I associated for about nine years, ⁓ until I, ⁓ birthed the idea for Cusp Dental Boutique. It was initially going to be an acquisition. That was the plan I was with, ⁓ coaching prior, but it was more, it was geared more towards, ⁓ acquisitions and   That didn't work out for me. ⁓ just, everything just didn't work out. And the type of practice that I was looking to create ⁓ just didn't fit in the other practices. So ⁓ my husband actually found the space that we are in ⁓ and we just built it from scratch. It was a shell. ⁓ And then we have Cusp Dental Boutique. Now, ⁓ yeah, I do like to brand. So.   Kiera Dent (03:12) That's amazing.   Zaneta Hamlin (03:17) you   Kiera Dent (03:17) Please do, I want you   to, because I also hope people hear, like I said, I brought you on for a reason, Zaneta. This is where I want you to brag. I want you to share about who you are, because I think so often we don't, and so many times dentists feel they're doing it all alone. So trying to bring different dentists, different perspectives. So brag, Zaneta, I'm gonna brag about you too. So this is your show, brag as you should.   Zaneta Hamlin (03:38) I do love my practice. I love how we do things differently. There's a lot of technology. mean, lately I've had a few temps in my office. And so just having the temps has shown me how much my office does that others don't. And so, the expectations are bit higher with what they should do. ⁓ But everyone comes in and like, my gosh, this doesn't feel like a dental office. doesn't smell like a dental office.   ⁓ even the swag they get is different. Now, yeah, I'll give the Cusp Dental Boutique chapstick or things like that, but the koozies, the ⁓ wine tumblers, because you can have wine. ⁓ I think one of the things that you might be referring to is ⁓ my luggage ⁓ cover.   Kiera Dent (04:18) Why not? Why not?   Yes. Yes.   Zaneta Hamlin (04:30) I   do have that because look, your bags, when you check a bag, even if you are rolling, like it's carry on, people see it as you're dragging it wherever. So it's advertising, you know, they might be in a different state. You might come visit Virginia Beach. You what? I was on a flight to Detroit and I saw, you know, this Cusp Dental Boutique. I want to see where that is. Maybe they have an emergency. Top of mind.   Kiera Dent (04:37) Mm-hmm.   don't   disagree with you. This is why I brought you on the podcast because the way you think about branding and advertising, like I remember meeting you first at this conference and like you're repping it. Like you've got your Cusp Dental Boutique and it makes me so happy because that's also, think why you do so well in your practice. Like you love what you've built. You can see the love and the passion and the pieces. Yeah. The luggage. just wrote it down. Dental A Team needs to freaking put those on because we travel everywhere. Think of how many dentists are traveling to conferences and we are not branding. So   Zaneta Hamlin (05:22) All the time, yes.   Kiera Dent (05:27) Dental A Team, if you're listening, which most of them do, ⁓ surprise, maybe it'll be your holiday present. Shelbi, we need to get these. So, you know, there we go. Yeah, it's brilliant.   Zaneta Hamlin (05:33) There we go.   They are great.   Nobody's gonna rep your brand better than you. So if you aren't proud of it, you know, so you gotta rep it. And yeah, I put it on anything. We went, ⁓ our family went on a Disney cruise, our first ever Disney cruise. And I just randomly saw, cause ⁓ a sorority sister of mine told me we need those ⁓ clips for your beach chair to put your towel on so it doesn't fly away.   Kiera Dent (05:45) Mm-hmm. I love it.   ⁓   right. Of course. Of course you can.   Zaneta Hamlin (06:03) Well, I happen to find there are stretchy versions, like ⁓ elastic versions, and you can customize them. So of course, mine, one side says   Cusp Dental Boutique, the other side says Cusp Untethered. So either way, you're getting something. And it went on. So on the Disney Cruise, you could see four chairs. Cusp Dental Boutique, Cusp Untethered. You know.   Kiera Dent (06:19) Something.   Amazing.   It's incredible. So, okay. So I think Zaneta, something that you do so well is you built this practice. And I mean, even, I think people seeing the clips of this online, I mean, you doesn't even look like you're sitting in a dental practice. Like you're in this very different vibe, different feel. So walk me through how has it been being an owner? And then I want to go through like what have been the struggles, what have been the good things? Like you have this amazing space, people you've got raving fans.   Like you have built this boutique dental practice, which I think is so great to stand out when I think dentistry has been a little bit tricky. And I think you're doing a great job of that. And then we're going to pivot to like some of your favorite brand. I mean, she's already listed her luggage covers. can like literally Zaneta. feel like if there's something she can put a logo on, she will like, it is like, Oh, I could put this here. I could have a bracelet. I mean, your jacket, I guarantee you there's a Cusp Dental pin. I guarantee. Yep.   Zaneta Hamlin (07:15) Really.   yeah,   I mean the back of my jean jacket says untethered on it.   Kiera Dent (07:26) It's all there. She's constantly, it's constant. Like Zaneta, I think you are one of the few people that thinks in their branding so much that it is a part of you. It's what you do. It's who you are. It's not like I'm Zaneta and here's work and here's Zaneta. It's I am these pieces. So walk me through, you started this scratch start. How's it been going?   Zaneta Hamlin (07:27) The symbol is right there.   you   Kiera Dent (07:50) The wins, the stresses, the struggles, like where are you at on the business ownership path?   Zaneta Hamlin (07:56) I mean, there have been ups and downs. I will be very honest and frank about that. I've never been a business owner. So this is my first kick at it. ⁓ But I'm very frank with my team, like, hey, guys, I'm learning too. And I rely on them to also give me their feedback. Now, I always take it into consideration. It doesn't always mean like, hey, we're going to do what you recommended this time around. But I do like to listen to them and see what they think, because they have great ideas. But you won't know unless you actually listen to them.   It's been up and down. Like when people opt to leave the practice to go somewhere for whatever reason, ⁓ I've taken it personally in the past. Now, ⁓ my gosh, I mean, hopefully Dana has seen how much I've grown in that department.   Kiera Dent (08:38) I was,   I would agree. Dana's been coaching you for quite a while and Zenita, I will even say not being in the day to day with you all the time, you have grown exponentially. It used to be this, I remember being in the Dr. Masterminds, different places. It was just this like complete stress. And I feel like you have definitely grown as a business owner, as a leader, and I'm really proud of you. And you seem happier, but you still haven't lost your flair of like loving your practice. Like it didn't jade you even though it stressed you out. And agree, Dana, Dana will for sure be watching this and she will be so proud of you.   She already is, but you have definitely grown in the time that we have known you. And I'm really proud of you because I don't think everybody does grow. Some people just stay stagnant, but you have wanted to grow. You've wanted to evolve. You listen to what people say. You've made friends in our community. You and Christie have become BFFs. Christie Moore, she's been on the podcast too. Super excited to hang out in person, but you do a good job of executing and implementing Zenita. You're very humble. You're very coachable. And you're also just a ton of fun. Like you keep the Zenita piece of you while also growing and evolving too.   Zaneta Hamlin (09:38) Thank you. Yeah, I mean, it's there's no way you can't change stuff if you don't accept it. Because if it was working the way you were doing it, then why are you coaching? So no, it's it's been up and down. I've learned to delegate. I wasn't doing that before. And I'm still learning to ⁓ give deadlines because sometimes I will suggest that something needs to be done and not say when I need it done by and in my mind, that means you've done it already.   Kiera Dent (09:45) Right.   Zaneta Hamlin (10:04) ⁓ so working on that, but I am doing better with letting others, ⁓ do things for me and that I don't have to do all of it. And I have a great team that understands that I will do it all if not, if they don't step in and they will be like, no, no, no, I got it. You go do something else or maybe go eat. about that? so, ⁓ I think it's who you surround yourself with that. ⁓   Kiera Dent (10:18) Mm-hmm.   Yeah. Yeah. Good.   Zaneta Hamlin (10:33) helps and like you mentioned like Christie, for example, I was talking to another doctor when I went to a master class a couple of weeks ago for the AGD and he was telling me like, hey, when you are looking to move your practice into different levels, like moving up, like for example, me, you know, trying to add an associate and grow, he was like, talk to people who have done it or people who ⁓   Kiera Dent (10:54) Mm-hmm.   Zaneta Hamlin (11:02) have been in that seat before, or coaches that can help you. And I was like, well, definitely my coach can help me with that. And to like, you know, talking to somebody like Kristy, who's been there, done that, probably even read a book about it, you know. So ⁓ it's who you surround yourself with too, that can help you.   Kiera Dent (11:20) Yeah, no, I think you've done an amazing job and it's just fun. It's fun to watch you evolve as a leader. It's fun to watch you. I mean, I remember some of our first emails were I'm staying here so late. Everything's on my plate. I don't know how to do this to now hearing you of I delegate and I built this culture of a team that knows who I am. They give it had to change yourself as Anita. That's something I love about you is I don't feel you. There's been a huge change of Anita. I think there's been like Zenita 2.0 is Anita 3.0.   where you just keep like, keep the core of who you are, but you evolve as your business evolves and like letting the team know, yes, this is who I am and this is what I'm expecting. And I'm very honest and very frank. I think it's really helped you tremendously. And like, let's give some snaps. You are bringing in an associate. You are evolving your practice. You are growing into these things. And so if you were talking to somebody, say in your shoes, they just found this space, they found the shell. They're super excited. There's Anita, who you were at the beginning.   Zenita today, what would you maybe tell that practice owner of some things of like, hey, as the wiser version of me, this is what I would maybe do or I would execute on XYZ or I would do this again of something that I did. What would you say are some of those tips you would give maybe a Zenita coming in doing a similar path?   Zaneta Hamlin (12:36) probably would have learned to delegate earlier. I think, yeah. Yeah.   Kiera Dent (12:40) I agree.   Yeah, I remember   some long emails and some hard nights on NotDelegate and a lot of hours at the practice unnecessarily.   Zaneta Hamlin (12:48) Yeah   I was quick focusing it. Don't do quick,   you can, but why? know, like, I can't believe I did that and how much time I put, but it's interesting though, like some, the things that I have delegated, I'm still busy. I still have to do things. it's like, now I'm like, how did I have time to do that? Like, no wonder why I was stressed. No wonder why I wasn't sleeping, you know, like, so I would have definitely, ⁓   Kiera Dent (12:57) I agree. I agree.   Yes.   Zaneta Hamlin (13:20) delegated sooner. I would have gotten an aura ring earlier. That's something she knows talking to her about. I would have gotten that earlier. ⁓ But I also would have trusted my intuition more a earlier. I mean, I did, but not at the level in which I do now. Like, for example, if I extend an offer or like,   Kiera Dent (13:24) Right? ⁓ It works great. Yes, agreed. Okay.   Zaneta Hamlin (13:49) you know, I make a decision, because I like to make decisions pretty quickly. Like it's this and we're going with it, right? I don't go back and like ponder it like, oh, did I really make this mistake? Like, was this a mistake? Should I have done this? Should I have done that? I've had those thoughts before, but then I quickly am like, no, no, no, it's, this is the way we should go if an offer was made and it wasn't accepted.   Kiera Dent (13:53) Mm-hmm.   Zaneta Hamlin (14:17) It's because that wasn't for me and it probably would have been a headache. You know, I've gone down that route with like negotiations and stuff like that. And I thought to myself, hey, had that actually worked, it would have been a disaster. So I'm glad it didn't. So definitely ⁓ intuition, like leaning into that and just going with the flow.   Kiera Dent (14:35) Yeah.   Mm hmm. No, and I do. I do think that there's so many times that we feel like there's all these other experts, which I do agree like great job. Kudos to you. You you jumped into consulting and you hired coaches and you talk to mentors and talking about Sheena and Christie like you use your doctor community around you and you work with other mentors. But I do believe that there's an internal knowing that I think we often lose by thinking I've never done this before. So how am I supposed to know? But I do think that there's a core knowing that   I really love that you brought that up, that people really do need to trust themselves. They need to execute on that more. ⁓ So many people are like, well, someone told me I shouldn't do this. And I'm like, but you know, like you know what you need to do and you're gonna, you'll figure it out and it will work. So, okay, I love your story and I love what you've done. And I'm so happy that you're sharing with other people. And now I wanna pivot to, let's talk about your branding. Talk me through, you said everything is branding opportunities. Every single possible thing that you do.   Zaneta Hamlin (15:18) It doesn't feel right.   Kiera Dent (15:36) Like has this always been a part of you? Did it just come with buying the practice? And then I want you to walk through some of the specifics that you do of branding intentionally, maybe even like who you use or where you get these things. Like, I don't think people realize like marketing is a lot easier than they think it is. You did a scratch start. So you have had to figure out how to market yourself with no money. So kind of walk us through like, how have you done this? How has the marketing been for you? How has it been finding more new patients like?   Zaneta Hamlin (15:54) Mm-hmm.   Kiera Dent (16:02) I don't know, whatever you want to take on this branding, because honestly, you are one of my queens of branding that I've met as a dentist. You do it so well. So walk me through just whatever, however you want to take this branding, marketing side of the business.   Zaneta Hamlin (16:15) No judgment. Okay. Ready? Okay. One of the cheapest things you can get and y'all don't, well, let's just go through it. So ⁓ pens. Okay. So I would go to Pens.com. They always run promos and stuff like that. Get some pens, get your favorite pen. ⁓ they send you, they'll send you something. See exactly. Yeah.   Kiera Dent (16:17) No judgment. I'm ready.   No judgment, we already put it there.   You do.   I have it. It's literally right there.   Zaneta Hamlin (16:42) What I, how I started was, mean, of course, Studio 88 did my logo, my colors and all that stuff. That was a process to get to what it is now, right? Because there were different versions of it, right? And then I started putting it on pens. So here's what I would do. would, when I go to a restaurant, family, friends, myself, whatever, you know, they give you a pen, a Bic pen or some whatever pen.   Kiera Dent (17:08) Mm-hmm.   Zaneta Hamlin (17:10) I will sign with my pen and I will leave that pen.   Kiera Dent (17:13) You're so clever. Okay, keep going.   I want to hear all these ideas. I'm writing them down by the way. They're brilliant.   Zaneta Hamlin (17:20) So   I always have a bajillion pens on me in my purse or in my pocket. wear scrubs, so I have them in my pockets and stuff. Like even where, like my car, where I take my car to get it serviced or I'll change whatever. They've got my pens floating around too. The wine shop that I go to with, that I have membership at, they've got my pens. They always ask me, what color is coming out next? You know, like, cause I do different colors based on different seasons, as long as it's within brand.   Kiera Dent (17:45) Smart.   Zaneta Hamlin (17:48) So I can tell when that pen was from because we've only been orange orders. And black was the last order we had. We have a teal one now. That was a mistake, but still I have 500 of them. So we're gonna work through that. Yeah. And then I also did a partnership with a restaurant that's not too far from my office, half a mile away. They're out by the water. They gave me gift cards that I can give to new patients.   Kiera Dent (17:54) That's incredible.   So we're giving them out. Yeah.   Zaneta Hamlin (18:17) I gave them a boatload of pens. So when they are having people sign their checks or whatever, you know, they finished their eating and all that stuff, they've got a Cusp Dental Boutique pen that people usually jack, they steal those. And so they've got 200 to sort through, whatever. So that's how I really started getting the brand out. I would wear what I had, if know, if I had t-shirts or something, I would wear those. Now I have sweatshirts and stuff too.   Kiera Dent (18:24) Mm-hmm.   Mm-hmm   Zaneta Hamlin (18:48) But it was just really wherever I can show folks. When I go with my kids to their games or their school or whatever, I might have something. And people ask, ⁓ are you the one that owns? Yeah, hi, you should come to this. You know, just really, so it could be anything. mean, again, pen is a simple and easy thing to do to carry, not a huge investment.   Kiera Dent (19:03) Yeah.   Zaneta Hamlin (19:16) you know, do that. And then when Stanley does promotions and they customize them, you do that too. Yep. Yeah. And koozies are cheap. ⁓ I use ⁓ Citi Paper. They are in Alabama. A friend of mine, another business owner, she's a pediatric dentist. Quinn, sent them or referred them to me and ⁓   Kiera Dent (19:23) On brand, on color. Excellent.   Zaneta Hamlin (19:44) They do all of my koozies, whether it's the regular size koozie or the tall ones, which we did one season for a beach, because we're right by the water. ⁓ And then even like our goodie bags, we don't do the traditional goodie bags at the office. They're cotton, because also check out the environment. I have to come up with something for my patients who bring theirs back to reuse them. Like, hey, maybe if you bring your bag back, so we can just refill it with your supplies if you need it.   Kiera Dent (20:02) Yeah.   Cute.   Zaneta Hamlin (20:14) ⁓ But things like that have been great and people love it because it's different. Now I use mine for like when I travel for makeup, like my makeup brushes. It's, you know, I've had patients that will use it for their sunglasses. We have Cusp sunglasses, which patients use when they're sitting in the chair anyway to protect their eyes and 90 % of the time they want to walk out with it anyway. So again, take it. has my logo.   Kiera Dent (20:25) Mm-hmm.   Take   it, please.   Zaneta Hamlin (20:44) Yeah,   take it. Yeah, by all means. So yeah, and sunglasses can be pretty cheap too.   Kiera Dent (20:47) ⁓   Mm-hmm. So what do you feel? Okay pens koozies sunglasses shirts sweatshirts reusable bags What do you feel are if I'm like on a budget? Pens obviously what else you feel has been I mean and also I'm hearing you you know your population You're by the beach. So you're thinking in beach like they're gonna want drinks. They don't want sand on those So koozies are gonna be great. Keep them cold. They're there   Zaneta Hamlin (21:02) Mm-hmm. Yes.   Kiera Dent (21:14) the towel thing at the beginning of the podcast. Well, yeah, that makes sense because you're at the beach. People need those are going to use those are going to see them. ⁓ I like what things would you say if I'm on a budget are going to be the best bang for my buck? I love the Stanleys. I didn't even think about like you're watching promotions on every single thing that your patients would use like sunglasses, clever. Again, you're a beach community. So what has been your best ROI?   Zaneta Hamlin (21:33) Yeah.   Yeah.   Kiera Dent (21:39) because branding is like awareness, but then there's also like, I need patients to come back with that. So what do you feel has been your best ROI that you could say these patients came from this if I could only choose like one or two of these items?   Zaneta Hamlin (21:53) If we, my team probably would have to help me with this, but if it's based on what people have asked for, I would say it's chapstick.   Kiera Dent (22:04) Interesting.   Zaneta Hamlin (22:05) Yeah, because you don't have to be at the beach to use chapstick like chaps you should keep these puppies moist like drink your water and Moisturize your lips ⁓ SPF all the things the chapstick folks have asked for like hey Do you guys still do the chapsticks because I think and I don't know I know there are different types, but the one we do is like the big daddy one I have one in my ⁓ pocket somewhere, but ⁓   Kiera Dent (22:14) Yeah.   You   Zaneta Hamlin (22:34) Um, people really like that. You know, someone once someone said to me, Oh yeah, a friend of mine was using it and I just liked how it went on. And, you know, she said she got at her dental appointment. I was like, Oh yeah. Okay. I'm glad you came because would you like one today after your appointment? can give you one.   Kiera Dent (22:52) because we've got   some and you can share them with all your friends.   Zaneta Hamlin (22:56) Yeah, so I think that has been great.   And then the koozies are the second ones because people ask for that again. You could be anywhere. I mean, my neighbors use the koozies when we're out in the neighborhood, you know, hanging out with the kids and stuff like that. So yeah. ⁓ look at that.   Kiera Dent (23:16) Mm-hmm.   Look at that. She has it. I'm telling you, this woman walks in her logo. I would not be shocked if you told me you had pajamas in it.   Zaneta Hamlin (23:28) That's it.   That's a good idea.   Kiera Dent (23:32) There you   go. Pajamas. know our team has been asking me for workout clothes, like tank tops. Um, and then also they want the branded shoes of Dental A Team shoes. So that way they're like, we do a different one every single year. Cause that way, like your team is always wearing stuff also. So like if it's stuff that they do, yes. Um, you can do that. We also found out you can make a custom Nikes. Uh, you can make other customs that.   Zaneta Hamlin (23:47) Yeah Chuck says it converse   Can you put lingo on   it?   Kiera Dent (24:01) So those are things, again, I haven't done it yet, but write down the, get your notebook. ⁓ But honestly, I think Zaneta, some of these things, even post podcast, if you can send me and we'll include it in the show notes, some of the suppliers that you use and some of the ideas that you have. like we've listed off, she's got the Stanleys that she brands, there's the ChapStick. But if you looked and if you saw on the video and if you miss it, it's not the cheap ChapStick. Like this is not a cheap ChapStick. There's some dental offices that give.   Zaneta Hamlin (24:29) They have...   Kiera Dent (24:30) Gross chapstick.   Zaneta Hamlin (24:31) yeah, the minis. I know!   Kiera Dent (24:33) The minis or the ones that just like get in your mouth and they taste disgusting or they like don't actually moisturize. They almost like dry it out worse. So you're like putting it on. ⁓ You know what I'm talking about. Excellent. Do you hear this? She's coming to our doctor in-person mastermind, which is in September and we're super excited about it. It's a doctor in leadership one and Zaneta is already thinking I'm bringing it for everybody. And that's not because these dentists.   Zaneta Hamlin (24:40) Yeah.   Yes. you're getting one. I think I'm bringing some for everybody when I come to the meeting.   and you get a chance to.   Kiera Dent (25:00) These dentists are not her client. We don't even live by her, but yet all of us are going to be wearing it. She never knows where one of us is going to be. I'm going to be on the airplane sitting there flying out to the East coast. Someone's going to see it. They're going to look it up cause they're going to love her logo. And lo and behold, they'll be like, ⁓ I saw some girl putting this chapstick on, on a plane. You never know where people are going to be. And that's very easy. I thought your restaurant idea was so clever and like pens. I did not even think about signing with your own and just leaving it there constantly.   the luggage, our team's getting luggage carriers. Like that's going to be part of their standard onboarding. Cause we fly all the time and dentists are on planes all the time. So Zenita.   Zaneta Hamlin (25:32) Thank you.   Dentists,   their assistants, their office managers, their spouses, somebody, it's fun. And I saw this cute lady walking by with this and took a picture of it and sent it to their spouse or whoever, best friend. Have you been in this company? Or why aren't you doing that?   Kiera Dent (25:43) Mm-hmm.   Uh-huh. Uh-huh. Uh-huh. It's a very, it's   so clever, Zenita. I think, okay, so what's your most random favorite thing that maybe wasn't the best ROI, but you just loved it. It was one of your favorite like things that you created that's been branded. I mean, you got a jean jacket that's unbranded. You've got your shirt, which is a super darling shirt. Like what have you loved that was like, yeah. And then you also said you got sweatshirts.   Zaneta Hamlin (26:16) Thank you, you really sound interesting.   Kiera Dent (26:20) What else do you have? Like, what was your favorite?   Zaneta Hamlin (26:23) well, I really like our, wine, ⁓ tumblers. I have a Yeti that has, ⁓ Cusp Dental Boutique on it, but we have tumblers or two versions again, depending on which one you break out. know when you got it because we only rotate certain things and we've, we've done some promos where like our Cusp Circle folks get, which we have to get better about it. But when people do our in office, ⁓   membership, yep, they get those things. So like the t-shirt, I'm not going to just give to like our regular PPO patient. Like it's going to be, you know, our membership folks that get those, like the nicer branded items. But I really like the ⁓ koozies or not koozies, the tumblers. ⁓ I use it often enough. ⁓   Kiera Dent (27:01) Mm-hmm.   Mm-hmm.   often enough, all the favorite things and you can have it as   a business write-off because you want them. They're branded. You pull them out for parties. You can put them on social media. Obviously, it's a complete business write-off. I agree. Yeah.   Zaneta Hamlin (27:24) Excellent. Yeah. I had   my previous coach, she would put when she would go to the beach or wherever she would go, she would take pictures with her wine tumbler in different places. I did like a, I think it's in my ⁓ Cusp merch on my Instagram, where it just shows people with Cusp Dental Boutique things in different places. ⁓ And sometimes I'll still do that. Like I'll set it somewhere or whatever.   Kiera Dent (27:40) Ha ha ha!   Zaneta Hamlin (27:54) I've had patients who will send me pictures of themselves out in the wild with random Cusp Dental Boutique things. yeah, but the wine tumbler has been great because no one else has that. no dental offices, you know, like it's something you wouldn't think of for a dental office. So yeah.   Kiera Dent (28:09) Yeah.   Mm-hmm.   Totally. Well, and as you're   saying, I hope people picked up on, I wrote down some notes that I think you maybe don't even realize you're doing, but you don't call it a membership plan. It's called Cusp Dental Boutique Circle. So it's your, and as soon as you said it, I was like, that's her membership plan. But notice the way you say it, Zaneta, is you want your people to be part of your group. It's a community, it's a group, it's not, and like they're getting the special stuff. They're getting something that's different than everybody else. So you're setting it apart for people that are a part of your inner circle.   Zaneta Hamlin (28:27) Yes.   Kiera Dent (28:46) Then it said Cusp merch and I was like, probably gonna start selling your merch like honestly, but right now it's just on social media, which then helps patients realize they go, they tag you, you're gonna be putting it on there. People will see it. ⁓ You also are very clever. You said two versions and I was like, that's so smart because then people are going to want things at different times. They're gonna see other people getting it, which then creates retention of people wanting to come back because they saw the merchandise. They saw different things.   Zaneta Hamlin (28:51) Mm-hmm.   Kiera Dent (29:15) but also you strategically know like when were, when did I see them? Where were these pieces based on what they're, they're having? So it's a very like thought out process that I don't even think people, I don't even know if you realize like the depths of the pieces you're doing that are just very fun. And it seems like you just have a ton of fun doing it too.   Zaneta Hamlin (29:22) there.   I do. mean, it's, I don't know. It's, I, now I will say if you are wearing your brand, you can't be outside acting crazy. So you can be fun.   Kiera Dent (29:41) I would agree. I was going to say, do you ever get sick of like having people be   like, hi, who are you? Like, I'm like, no, sometimes I want to go incognito on a plane. Like I don't want anybody to know me. So.   Zaneta Hamlin (29:48) Yes, right. I   do have those times. Like tomorrow, I'm supposed to be going to Cape Charles with my husband. It's our wedding anniversary. I have gone back and forth because we're going to be visiting an artillery. I'm like, do I go? Because I will wear my Cusp baseball cap. I have it in three colors. My team, some of my team members have them.   Kiera Dent (30:01) No.   Thank   Zaneta Hamlin (30:15) I think one   of our videos, were wearing it for like, it's our like new patient welcome video we have for wearing the hats. But my husband wears his often. But I've thought, do I go to this place wearing my Cusp Dental Boutique hat? Because it has the symbol in the front ⁓ and the name of the practice in the back. ⁓ Or do I go incognito? Nobody should know who I am. But the Eastern Shore,   Kiera Dent (30:42) Mm-hmm.   Zaneta Hamlin (30:43) is close enough and we do have patients that have come from there. So just from talking to you, I'm thinking that I'm probably going.   Kiera Dent (30:50) at least have   like, there'll be a little Cusp Dental Boutique cameo if not the full show. So yeah, of course she's taking pens.   Zaneta Hamlin (30:55) I'm also taking pens. So I'm going to be leaving them at the   distillery strategically and the restaurant. ⁓   Kiera Dent (31:02) The pen, the pen.   And I will say, Zaneta, I mean, you shipped this to me at Summit, because this is where it came from. We were at Summit and I was like, I need a notebook. And you messaged in the chat, I saw it come through, Zaneta said, I'm sending you a notebook. And lo and behold, this shows up in like the super cute notebook. I still have it. It's got a beautiful, I mean, it's a real nice pen, Zaneta. She did, that's something else I'm noticing with you. You're not scrimping. Like this is a very heavyweight pen. It's a nice feel pen.   Zaneta Hamlin (31:14) It did.   Kiera Dent (31:32) which also is on brand with a Cusp Dental Boutique office. You're not going for this like hot, like you're not going for the burn and churn, which is fine. If you were, it'd be a different type of pen. Your stickers are very high end stickers. Your business card is high end. It's on brand. There's the untethered. There's the Cusp Dental Boutique. Like just, I mean, you guys, I still have these. They're very nice. They're cute. They are not, I feel like I'm selling Cusp Dental Boutique. Like I feel like we're on an infomercial. Like here, here we are.   Zaneta Hamlin (31:59) Please keep going.   Kiera Dent (32:02) But I think something like this pen is compared to some of these crummy ones, like, you know, Pens.com, they do send you some really junky ones. They also send you some really nice ones. But I've been in offices writing with pens, like from the Pens.com, like they ship them to me. I'll have a rose gold one. I'll have a white one. And in offices, the dental assistant's like, I love your pen. And I'm like, well, you can have it. Here you go. Like take it, write it, share it with everybody. But I do think there's something to be said. You do nice things.   Zaneta Hamlin (32:10) Thank you. Yeah.   Yeah.   Kiera Dent (32:31) rather than doing just cheap things to slap a brand, but your brand is higher end. Your brand is a nicer brand. So you're making sure it's very intentional with your brand.   Zaneta Hamlin (32:42) think when you are going to brand your items, and I get it, it depends on which season you're in in your practice, right? But when you are going to put your name on something, you want it to represent you well. And so yes, the things that I have done are probably, you know, I will always say they're top tier. But some of these things you can also get when they go on sale. Like they'll send me stuff like, it's now 85 cents.   Kiera Dent (32:48) Mm-hmm.   Mm-hmm.   Zaneta Hamlin (33:11) you know, to get this pen or 50 cents for that pen. I'm like, oh shoot, get it, get it now. We're gonna get this color. This is gonna be this season or 2024. This is the color, you know. So it's just, and it's something I think it's probably my mother, cause she's always like, like if I'm gonna go out with her, like sometimes I wanna just dress down and wear sweatpants, right? She's like, where are you going? You're not following me like that. You know, and so it's like, okay, all right, I get it. Like I gotta represent you and myself well.   Kiera Dent (33:20) Mm-hmm.   Mm-hmm.   You   Mm-hmm.   Zaneta Hamlin (33:41) So yeah, for things you're gonna put your logo on, you do wanna make sure it's something that people are gonna want, that it looks good and it represents you. So if you can't, maybe hold out till you can get the one that you really want. Because if it's crappy and you don't even like it and you're not gonna use it, why get it? Save your money, invest it in something else. Get AI.   Kiera Dent (33:55) Mm-hmm.   Yeah.   Get AI.   was a mastermind conversation we had this week. There is a podcast inspo'd by Zaneta. I will not say exactly which one. She knows, you guys can all guess on the podcast coming out. I recorded it right before this one, but Zaneta, I think it was just so fun. I really wanted to hear just about the different ideas. So anything you have of like, like you said, Pens.com or where you get your koozies or any of those. Cause I think that's also the hard part of there. So much out there, like who are the good brands? So even if you can send some of those that you like.   Zaneta Hamlin (34:06) You   Kiera Dent (34:30) I'd be happy to share those along. But I think if nothing else, I hope listeners today start thinking of differently of how can you brand your stuff? How can you do simple things? Where are your patients hanging out all the time that are the ideal patients you want? Not just patients, because we don't want all patients. We want your ideal patient. So like you said, they're going to be at the distillery. So you're going to a certain place. Like I picked up on that. You're not like I'm handing these out at, we won't say certain names.   Zaneta Hamlin (34:32) Yeah.   you   Kiera Dent (34:56) but I know you would not be dropping pens at certain places. You will be dropping them up. They don't go to all locations. They go to intentional locations where you know, it's like you said, there's a restaurant on the water. Well, I can already tell what type of a clientele is at that one based on where this restaurant is. So without Zaneta even telling you who her ICP is or ideal customer profile or avatar of patient, she's intentionally putting all of her brand in the places she wants people to be at her ideal patient base.   Zaneta Hamlin (35:10) You   Kiera Dent (35:25) to grow and Zaneta, mean, without even sharing any of your numbers, the fact that you've taken a scratch, start shell of a practice, built it with your own branding, your own pieces to now you're going to be bringing on an associate. think people can attest that some of the things you're doing clearly have been working really, really well. So thank you for sharing. I got excited. I I wrote a ton of notes over here and I hope other people did. And these are the type of conversations that come out at the mastermind.   Zaneta is talking about all of her problems, but then she's branding her Cuspware everywhere and all of us want it. So it goes like, you know, it's a good, it's a good thing. And honestly, Sheena needs to talk to you. She needs help on her branding. So and Sheena shout out to you. Just like, you know, you need like these are the things.   Zaneta Hamlin (35:57) Ha ha!   I would love to, but I do think   though, just, I probably picked this up from Studio 88, just because you're a dental practice, a dental office, you do not have to do everything dental. Like my logo doesn't have a tooth anywhere, right? It can, and that's great, but it doesn't have to. So just because it's a dental practice, like my logo or the things that I brand aren't specific to dental things. So my recommendation is,   Kiera Dent (36:20) Mm-hmm. Mm-hmm.   Zaneta Hamlin (36:33) Put your logo on something that you like and you would use outside of work. That is the best way to market your practice is on things that you would even want to use. It doesn't have to be like things you would expect from a dental office. You know what I mean? Like, hence the rumblers and yeah, the wine stuff.   Kiera Dent (36:52) right? The wine. Yep, yep. It's   stuff that you like, but also what I think is important is we often attract the people that are like us and as patients. And so Zaneta is doing things that make her happy, that make her want to do it, that are going to attract people that are very similar to her. Not everyone's going to love this pen. There will be some of you that will be like, that's too thick, that's too fat. Like I don't like how that one writes. And you would prefer another style of pen.   but people that like this high end vibe feel where it's this gel. mean, I already know Tiffany would love this pen and in the other colors. I also love that you do different colors. It's so clever, like so many fun things and you just have fun, but you do it. I'm really proud of you on an overhead budget. Good job. Like when it's on sale, when these things like, not just buying the Stanleys, you're literally being an intentional business owner too, which I think shows that you can do branding and marketing on like within an overhead budget.   and still have a ton of fun and make beautiful, high quality things. I mean, your logo just stands out even in this video. It's strong. It's, it's Anita. It's beautiful. And it just definitely represents who you are as a person too.   Zaneta Hamlin (38:00) And the final thing I'll mention about that is not every, like right now I'm the only one with the Stanley, but I will say my, if I make more of these, cause I wanted to try it out. I wanted to see how it would do. And my team members were like, I love that. You there are certain things that only squad members have. So like, right. So you want to get it. Like there's certain jackets or sweatshirts that we have.   Kiera Dent (38:14) Mm-hmm.   Zaneta Hamlin (38:28) You only get that if you're on my team. So ⁓ there are certain things you and like this t-shirt patients don't get this, you know, and it has our ⁓ humble hearts, skilled hands at the back. If they're wearing it out, they're like, well, where'd you get that shirt? Even if a patient from Cusp Circle wants a shirt, theirs is a little bit different, right? So again, strategically, you know, no, how'd you that? Cause only team members have that or whatever. So.   Kiera Dent (38:41) I love it.   Mm-hmm.   ⁓ Mm-hmm.   Zaneta Hamlin (38:56) If it's a little bit more expensive, yeah, maybe do that for your team during the holidays or their anniversary ⁓ or their birthday or something like that ⁓ that you're not just giving to anybody else.   Kiera Dent (39:05) Mm-hmm.   It's really clever. So for birthdays and anniversaries, do you have swag or gifts? I'm guessing it's all Cusp Dental Boutique. So tell us kind of about that. I mean, I didn't mean to go down this path, but I'm just very curious.   Zaneta Hamlin (39:20) So, not always, so give me some credit there, not always. our first, so for my office, the first anniversary, you get a Marc Jacobs tope.   Kiera Dent (39:24) Yeah, yeah. Okay.   I love it. I love it. No, there is no judgments   they needed. These are the things that make offices stand out. I love it.   Zaneta Hamlin (39:37) It's the mini though. So they get,   it's the maybe, I guess it's the small. So ⁓ far I've given four of those out. But anyway, you get that in whatever color. I order them, get them in bulk during the holidays. So I have them hidden somewhere in my office. So whenever someone's anniversary is, I can get in, I know what color they want, I can ask, and then they get that for their first anniversary. Second anniversary, what I've done is, ⁓   Kiera Dent (39:51) Mm-hmm.   Zaneta Hamlin (40:06) I have, we did like the, I think it's like the Turkish towels, because again, beach, and then ⁓ city paper put my logo on it. It's in like leather or something like that on the side. ⁓ So they have that, and you know, the Turkish towels have like, it's like tied at the bottom or whatever, like the things hanging off of it. So we did that in a wine. So the wine shop that I go to, they custom made a, they, brought the towel.   Kiera Dent (40:11) Mm-hmm. Mm-hmm. Mm-hmm.   Mm-hmm. Yep. Mm-hmm. Mm-hmm.   No.   Zaneta Hamlin (40:35) They put that in there with, so my team members that have gotten to their second year anniversary, they fill out a questionnaire from the wine shop that tells, ask them specifically what kind of wines they like. We put that in the box with other goodies from the wine shop. So it might be like truffle almonds or whatever that will pair well and little things based on what they like. And then that goes with it. And so that was year two.   ⁓ I'm still thinking what's gonna happen for those that make it to year three, ⁓ but it's always gonna be something different. They'll get at least something that has Cusp on it. It's just the first anniversary has the Marc Jacobs tote. And that started from like a joke that we had in the office, because people would walk around with these Marc Jacobs. And my admin at the time, Rachel, she was great before she moved. She had, and it's on social media somewhere where,   Kiera Dent (41:05) Mm-hmm.   Yeah, I love it.   Yeah   Zaneta Hamlin (41:32) She wrote on a brown paper bag, the tote, and she would walk around the office with it. And I was like, I get the hint. I get it. So that's when I bought it and I just made it a rule. Our first anniversary, that's what you get. So it's the same.   Kiera Dent (41:36) Mm-hmm.   You   It's amazing. And I love that you   think about like buying it on sale, there's different things. And then it's part of the Cusp. I love that it's called the Cusp squad. And you've got the Cusp Dental sort of like Boutique circle. So it's like you've got different names also for your groups that people want to be, which is so amazing. I have a friend and she does this in her dermatology and I didn't think about it. But she has it so exclusive that people like fly in from other places to go to her dermatology and be like, how did you get into joyful?   And she's just done a great job of branding it, of making things special, of making it to where this is only for, and I mean, I wrote so many notes because this is not my specialty. That's why I wanted you on the podcast, Anita, because I think hearing what other people do really can help us out. And like you are literally thinking in branding all day, every day, what can I do? But also doing it in such a beautiful aesthetic way as well that people want it. I mean, who doesn't want to Mark Jacobs bag that, yeah, I'm okay with it saying Cusp on it. Like I'll take that, right? ⁓   It's a beautiful thing that people do want, which is amazing. I love it. Well, Zaneta, I adore you. Any last thoughts you have, anything on branding or business ownership or anything that you feel leaving our listeners today would put a nice pretty bow on this for you today, because I've loved it. I've enjoyed all the tactical pieces, so many different fun things, like something so far from what I normally talk about that just makes me excited and psyched ready to do this. So any last things you want to add, any advice, any pieces?   to put a on our podcast today.   Zaneta Hamlin (43:19) Just make it fun, get stuff that you would use, doesn't have to be dental related. mean, ⁓ yeah, you can check in with your team too. They might have some great ideas that you can use, but yeah, just have fun with it and be obnoxious as you want to with it. Yeah.   Kiera Dent (43:40) I love it.   Amazing. Well, Zaneta, thank you. Thank you for coming on. Thank you for sharing. And I think this is just something really special about our dentist community of like people like you and Christie and Sheena and like, Jamin and all Kevin like so many cool amazing doctors that we get to hang out together. I didn't know how that community was going to shake. had visions of it becoming what it's been where you pop on your hair is always wrapped up because you're coming from patients on your computer hanging out.   Zaneta Hamlin (44:07) Yes.   Kiera Dent (44:09) And then all of a sudden I see the like eyes flash to the screen like what? And I'm supposed to do what? You guys want the what? But just like a fun community and having doctors like yourself that just bring special different ways. I think it's just amazing. So thank you for being on the Dental A Team's family. Thank you for being a part of our crew. It's just like, and thank you for sharing on the podcast today. I really appreciate you.   Zaneta Hamlin (44:30) Thank you for having me. Like, yeah, I'm glad Brandy got us to this point because, I'll definitely, I won't disappoint next month. I'll have some new ideas for you because my pin is going to be on, so you'll see that too, on my blazer.   Kiera Dent (44:41) I know you won't. Zaneta, I guarantee you. I can't wait.   I cannot wait. Yeah, you walk around with this pin. I'm telling you Zaneta dresses herself to the hilt with her brand and it's amazing. I love it every time and I never know what you're going to show up in and it's always different. You're always thinking but I also love that you highlighted because some people can go crazy and not be smart strategic business owners and you're able to do both and that's really what I wanted to highlight. So   Thank you and thank everyone. ⁓ And as always, thanks for listening and I'll catch you next time on the Dental A Team Podcast.  

In this episode of the Child Psych Podcast, we sit down with Dr. Aliza Pressman, developmental psychologist and host of the Raising Good Humans podcast, for a heartfelt conversation about the emotional heart of parenting. Together, we explore the building blocks of emotional regulation, the power of co-regulation, and how self-compassion is essential in our parenting journey. Dr. Pressman also shares thoughtful insights on what to do when we mess up, and how those moments can actually strengthen the parent-child bond. It's a rich, encouraging conversation for any parent striving to raise emotionally healthy kids while growing alongside them.To find out more about Dr. Aliza, click here: https://draliza.com/PatreonCome on over and join us on Patreon where we have bonus episodes, extra episode content , toolboxes , discounts for our courses, our ebook, a parent community and so much more - we would love to have you! Click here for more. Wanting more from ICP? Get 50 % off our annual membership with the coupon code: PODCAST5090+ courses on parenting and children's mental healthPrivate community where you can feel supportedWorkbooks, parenting scripts, and printablesMember-only Webinars Course Certificates for Continuing EducationAccess to our Certification ProgramLive Q & A Sessions for Parents & ProfesssionalsBi-Annual Parenting & Mental Health ConferencesDownloadable Social Media CollectionRobust Resource LibraryClick here for more Hosted on Acast. See acast.com/privacy for more information.

Points of Interest1:10 – 2:03 – Introduction: Marcel welcomes Mike Grinberg, founder of Proofpoint Marketing, who specializes in helping boutique firms strengthen positioning to compete against large incumbents.2:15 – 3:54 – Competing with “IBM”: Mike explains his role as helping boutique firms reduce client risk perception so they can win against well-known, safer-seeming competitors.4:48 – 5:40 – The Safe Choice Problem: Agencies that differentiate too much without context risk being seen as confusing or risky, which often drives clients back to incumbents.5:46 – 8:44 – Positioning Overlooked Through Risk: Traditional positioning frameworks focus on being better or different but rarely consider how buyers perceive risk in making a nontraditional choice.10:08 – 12:52 – Why Positioning Matters More Now: In uncertain markets, poor positioning is exposed. Firms that only grew with the tide find themselves struggling when growth slows.13:10 – 14:16 – Positioning as an Operational Issue: Positioning cannot be treated as surface-level messaging; it must be reflected in delivery, hiring, onboarding, and overall business design.15:13 – 17:29 – Three Levels of Differentiation: Mike outlines functional, intellectual property (frameworks, tools, methodologies), and promotional differentiation as the three vectors agencies must align.19:00 – 20:13 – The Category Dilemma: Agencies often struggle between fitting into known categories, which brings competition, or creating new ones, which increases client risk and education costs.22:23 – 24:03 – Functional vs. IP Positioning: Mike advocates anchoring to existing categories functionally while differentiating through intellectual property and go-to-market messaging.26:30 – 27:49 – Starting with Ideal Client Profile (ICP): Effective positioning begins with deeply defining the ICP beyond titles and industries, including attributes like stage, structure, and challenges.30:26 – 36:23 – The Risk Perception Matrix: Mike introduces his framework with two axes—personal vs. organizational risk and internal skepticism vs. external questioning—to explain how agencies can derisk buying decisions at every stage.Show NotesConnect with Mike via LinkedInNewsletter: Proofpoint.marketingRisk Perception MatrixLove the PodcastLeave us a review here.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.If your current strategy feels like influencer roulette, this episode offers a smarter way.

Find your nearest Indiana Jones cosplay because this week we're discussing season 4, episode 8 of Lucha Underground entitled "The Ranks of the Reptiles". Come along as we chat about the episode, plus Discord issues, digging holes, Rome, Homeward Bound, comedy skills, hokier storylines, Jello eating, Owen Wilson, Terry Funk punches, ICP's "The Naught", possibly odd metaphors for plowing, weird improv, trios champ voting, King Cuerno's growth, & more!Want to hear more from your favorite Marsh Land Media hosts? Hear exclusive shows, podcasts, and content by heading to Patreon.com/MLMpod!Buy some Shuffling the Deck / MLMpod MERCH, including our "Natty With Otters" shirt, over at redbubble.com/shop/msspod!Follow James @MarshLandMedia on Twitter, @MLMpod on Instagram, and listen to his music under "Marsh Land Monster" wherever music is found! Follow Sean on Twitter @SeanMarciniak and on Twitch @GooseVK! Join ourDiscord!Have fan mail, fan art, projects you want us to review, or whatever you want to send us? You can ship directly to us using "James McCollum, PO Box 180036, 2011 W Montrose Ave, Chicago, IL 60618"! Send us a voice mail to be played on the show at (224) 900-7644!Find out more about James' other podcasts "Mostly Speakin' Sentai", "Hit It & Crit It", and "This Movie's Gay" on our website,www.MLMPod.com!!! Plus, download all Marsh Land Monster albums there, too!

In this heartfelt episode of The Worst Girl Gang Ever, we welcome Alicia — a passionate baby loss advocate, mother of three living children, and a woman who has bravely walked through unimaginable grief. Alicia shares her raw, deeply personal journey of miscarriage, stillbirth, pregnancy after loss, and the traumatic gaps in maternity care, particularly for Black women in the UK. Topics Covered in This Episode: Alicia's first devastating stillbirth at nearly 5 months pregnant The emotional trauma of grieving in a non-soundproofed maternity ward Navigating a new pregnancy just weeks after loss Living with intrahepatic cholestasis of pregnancy (ICP) and high-risk pregnancies The emotional toll of recurrent miscarriage, including vanishing twin syndrome Faith, mental health, and finding purpose after loss Advocating for bereavement care reform and Black maternal health Creating DOTE Bags — care packages for parents grieving baby loss Why fathers and partners deserve more recognition and support in baby loss experiences Alicia courageously opens up about her experience as a Black mother navigating the UK maternity system — including shocking disparities, dismissed symptoms, and the lack of empathy she faced following multiple losses. She explains why she is now petitioning for improved bereavement care, including soundproofed hospital spaces for grieving families and better mental health support. She also discusses her project, The DOTE Bag Initiative, providing self-care essentials and emotional comfort to parents experiencing miscarriage or stillbirth, especially around sensitive times like Father's Day. About The Worst Girl Gang Ever The Worst Girl Gang Ever is a real, honest, and emotive podcast that covers the heartbreaking subject of miscarriage, infertility, and baby loss. Expect raw conversations about unspoken experiences, hosted by TWGGE founders Bex Gunn and Laura Buckingham. This show aims to break the silence and open dialogue around miscarriage and pregnancy loss. No more shame, no more taboo—let's change the narrative for future generations. Support and Resources Access The Warriorship The Warriorship is our free peer to peer membership platform, connecting you with others who ‘just get it' through whats app groups, online drop in sessions, a book club, creative workshops and informative webinars. Join now and instantly connect with others who understand the challenges you face.https://theworstgirlgangever.co.uk/membership/ Our book We are here to tell you that you are entitled to grieve, and that your grief is not disproportionate to your loss. We are here to open up the dialogue around miscarriage, so we don't perpetuate the shame, judgement and isolation so many of us feel following pregnancy loss. We are here to equip you with knowledge, tools and guidance to support and help you in whatever way you need. https://www.amazon.co.uk/gp/aw/d/0008524998/ref=tmm_pap_swatch_0?ie=UTF8& Learn more about your ad choices. Visit megaphone.fm/adchoices

Want our 10 advanced prompts for GPT-5? Get em' here: https://clickhubspot.com/ngm Ep. 353 Is GPT-5 any good for creative writing, or is it just another overhyped AI release? Kipp dives into the one trick most marketers miss that instantly turns any AI into a better writing assistant. Learn how to craft a content ICP that actually works, why copy-paste marketers are doomed to mediocrity, and how tailoring your AI prompts with deep audience insights unlocks far more creative, original content. Mentions GPT-5 https://chatgpt.com/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Parag Agrawal is the co-founder and CEO of Parallel, a startup building search infrastructure for the web's second user: AIs. Before launching Parallel, Parag spent over a decade at Twitter, where he served as CTO and later CEO during a period of intense transformation, as well as public scrutiny. In this episode, Parag shares what he learned from his time at Twitter, why the web must evolve to serve AI at massive scale, how Parallel is tackling “deep research” challenges by prioritizing accuracy over speed, and the design choices that make their APIs uniquely agent-friendly. We also discuss: Why Parallel designs for AI as the primary customer Lessons from 11 years at Twitter and applying them to a startup Potential business models to keep the web open for AI Hiring philosophy: balancing high potential and experienced talent The evolving role of engineers in an AI-assisted world Why “agents” are finally becoming useful in production And much more… References: Bloomberg launch coverage: https://www.bloomberg.com/news/articles/2025-08-14/twitter-ex-ceo-parag-agrawal-is-moving-past-his-elon-musk-drama Clay: https://www.clay.com/ Index Ventures: https://www.indexventures.com/ Josh Kopelman: https://www.linkedin.com/in/jkopelman/ KLA: https://www.kla.com/ OpenAI: https://openai.com/ Parallel: https://parallel.ai/ Patrick Collison: https://www.linkedin.com/in/patrickcollison/ Stripe: https://stripe.com/ Where to find Parag: LinkedIn: https://www.linkedin.com/in/paragagr/ X/Twitter: https://x.com/paraga Where to find Todd: LinkedIn: https://www.linkedin.com/in/toddj0/ X/Twitter: https://x.com/tjack Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ X/Twitter: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast Timestamps: (1:26) Founding Parallel with an AI-first mission (3:23) From Twitter CTO/CEO to startup founder (6:20) What the AI era spells for companies (7:58) The CEO to founder pipeline (11:18) Reflections on Twitter's transformation (17:48) How Parallel was born (22:31) Early use cases for Parallel (31:42) How has Parallel's ICP changed? (34:37) AI's impact on competitor dynamics (36:06) When should founders launch? (37:43) Parag's fundraising framework (40:14) Building a high-impact engineering team (44:49) Counterproductive uses of AI (47:35) How will the software engineer role evolve? (49:10) How are Parallel's customers using AI? (53:27) Defining agents in 2025 (55:02) Parallel's long-term vision (1:03:43) Parag's growth as a founder

This week, join Peter and Chris as they deep dive into the seventh track off Freek Show by Twiztid, "Leave Me Alone" along with the Toilet $ Remix, the video and Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss notes from the Freek Show Anniversary Tour, talk the upcming almighty sixth joker card, and tackle important topics like Mr Mutant X and his lovely teeth!      TIME STAMPS! 0:00:00 (Start)    0:31:10 (Tale of the Tape)    0:33:069 (Lyrical Deep Dive)    0:46:40 (Toilet $ Remix / Video / Twiztid's Version)    1:04:50 (Starting to Wrap Up)    1:11:29 (Final Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only 5 bucks a month, you can join Kilnore's Army and get at least two bonus episodes per month and more! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

Episode Summary: Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in an AI-native era. She shares the frameworks behind “acceptable mistakes,” why critical thinking is the superpower in a world of noisy AI outputs, and how to avoid chasing 80 experiments that go nowhere. If you're a CMO, PMM, or founder trying to separate signal from AI hype, this is your roadmap. About Our Guest: Rebecca Shaddix is the Head of Product & Lifecycle Marketing at Garner Health, Forbes contributor, and GTM strategy pioneer. She's built GTM engines for high-growth SaaS and EdTech, founded Strategica, and is known for making complex data actionable (without losing trust or speed). Her frameworks are shaping the new AI playbook for marketers who want repeatable results, not just activity. 00:59 Ken's AI Sandwich Framework 04:26 Erin's AI-Powered Book Series 07:10 Interview with Rebecca Shaddix 08:24 Rebecca on Acceptable Mistakes in AI Implementation 17:44 AI's Impact on Product Marketing 23:30 Balancing AI Training and Deep Research 28:41 AI Tools and Budget Constraints 30:32 Navigating the Rapid Evolution of AI in Business 30:59 Balancing Risk and Reward in AI Tool Selection 32:44 Effective Team Collaboration and AI Integration 37:08 Building Trust in AI Insights 45:15 The Future of Product Marketing 54:13 Lightning Round and Final Thoughts   Quote of the Episode: “Trust in AI starts with transparency and ends with collaboration. Bring your teams in early, and let them own the process.” – Rebecca Shaddix

In this episode of The Predictable Revenue Podcast, Ajay Singh, founder of Pepsales, joins Collin to break down how his team ran 200+ discovery calls before writing a line of code, and why that depth changed everything: their ICP, their positioning, even who they refused to sell to. But this isn't just a story about Ajay. It's a roadmap for any founder trying to earn product-market fit the hard way, by talking to strangers, chasing clarity, and pushing past the false signals that kill most startups. Highlights include: Understanding Customer Needs (17:14), Identifying Market Gaps (19:53), Navigating Competition (22:57), Challenges in Sales Processes (27:43), and more... Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

If you want to build a sales engine that consistently turns interest into booked revenue, you need a system that works without you. In this episode, Mark Gordon—the “Rebel CRO”—shares his 4-part framework across messaging, lead generation, sales process, and technology to create sustainable, predictable growth. We dig into go-to-market strategy, marketing that works, AI in marketing, hyperlocal SEO, reviews & awards strategy, referrals, and how these play out for doctors in private practice and other professional services.If you've been searching for answers to why your marketing isn't working, this conversation gives you the solutions: how to fix unclear positioning, differentiate in a “commodity” market, and turn value-first offers into sales meetings. Mark explains how to use go-to-market frameworks to define your ideal customer profile (ICP), craft a unique value proposition (UVP) that lands, and balance demand creation with demand capture.By the end of this episode, you'll understand how to create a simple nurture cadence, boost pipeline velocity, build trust signals like Google reviews and local awards, and maintain CRM hygiene—so your sales engine doesn't rely on hustle, luck, or the founder. If your search intent is to find a proven path to higher conversions, fewer no-shows, and stronger market authority, Mark delivers the playbook you've been looking for.00:00 Intro: who Mark helps & why engines beat ad-hoc selling00:42 Mark's background and “Rebel CRO” approach02:05 Why marketing “isn't working” (and how to diagnose it)03:38 Differentiation in commodity markets; sub-category moves05:02 Value-first offers → capture → consult → close06:15 The 4 systems overview: messaging, lead generation, sales process, tech07:40 Follow-up cadence, pipeline hygiene, and CRM automation09:12 AI in marketing: where it helps vs. where trust is human10:34 Hyperlocal SEO, reviews & awards strategy, and trust signals12:28 “Mom test” messaging and category language that resonates14:03 Creating the “I never thought of it that way” sales moment15:20 Examples for doctors in private practice, lawyers, and local pros16:35 How to work with Mark; first steps to implement17:10 Final takeaways & next action17:54 End#BuildASalesEngine #Sales #GoToMarket #LeadGeneration #Messaging #SalesProcess #MarketingThatWorks #AIinMarketing #HyperlocalSEO #Reviews #Referrals #PrivatePractice #Doctors #Dentists #Lawyers #SmallBusinessGrowth #RebelCRO #BusinessPodcast #EntrepreneurshipTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

“... to date, there are no confirmed reports of any clowns actually abducting, harming, or killing kids… There just aren't. There are zero.”Do you remember when there were a bunch of clown sightings a few years back? It seemed like every week brought new reports of creepy clowns lurking at the edge of woods, roaming neighborhoods, and leering from parking lots. They waved at startled onlookers, chased kids with knives, or whispered from the tree line... at least, that's what people said.People flooded 911 lines with calls about these boogeymen in big shoes, yet concrete evidence was scarce. It was a bizarre social media-fueled hysteria that spread across dozens of states and even overseas, equal parts absurd and unsettling...Research, writing, hosting, and production by Micheal WhelanAdditional research & writing by Ira RaiLearn more about this podcast at http://unresolved.meIf you would like to support this podcast, consider heading to https://www.patreon.com/unresolvedpod to become a Patron or ProducerBecome a supporter of this podcast: https://www.spreaker.com/podcast/unresolved--3266604/support.

No is a powerful word. It can stop a naughty dog in its tracks, it can get you out of a night out with friends when you just want to rot in your bed, and most of all, it's supposed to mean something when you don't want anything to do with someone romantically. Unfortunately for society, some people can't handle being told no. It fills them with unfounded rage because how dare anyone deny them something they want. Today, we're discussing a case where someone handled rejection so pathetically that it resulted in the murder of 4 people and left a mark on three communities that would last a lifetime.Join Katie and Whitney, plus the hosts of Last Podcast on the Left, Sinisterhood, and Scared to Death, on the very first CRIMEWAVE true crime cruise! Get your fan code now--tickets on sale now: CrimeWaveatSea.com/CAMPFIRESources:YouTube channel "Explore With Us" https://www.youtube.com/watch?v=lQTJ48TYnzYInvestigation Discovery's "Web of Lies," episode "Farmville Horror"https://www.capecodtimes.com/story/news/2009/09/28/singer-slayings-off-limits-to/51852160007/ https://lbhfs.proboards.com/thread/3255/strictly-wicked-2009-festivalhttps://genius.com/Syko-sam-the-voices-lyricshttps://www.discogs.com/release/8618519-Serial-Killin-Records-Strictly-for-the-Wicked-2009-The-DVD?srsltid=AfmBOoo_o8xxi3EHZ7zsY8LT1e1i3gfXjAkyh3yjjvZLVtttOGKEDkok https://genius.com/Razakel-watch-out-lyricshttps://www.cbsnews.com/pictures/horrorcore-syko-sam/https://www.nyu.edu/about/news-publications/news/2019/june/your-nose-knows-when-it-comes-to-stronger-memories.htmlFollow us, campers!Patreon (join to get all episodes ad-free, at least a day early, an extra episode a month, and a free sticker!): https://patreon.com/TrueCrimeCampfirehttps://www.truecrimecampfirepod.com/Facebook: True Crime CampfireInstagram: https://www.instagram.com/truecrimecampfire/?hl=enTwitter: @TCCampfire https://twitter.com/TCCampfireEmail: truecrimecampfirepod@gmail.comMERCH! https://true-crime-campfire.myspreadshop.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/true-crime-campfire--4251960/support.

 In this episode, I sat down with Kristen Sweeney, the founder of Every Little Word — a boutique content and communications agency that's laser-focused on helping complex B2B orgs share what they actually know in ways that actually work. We got into the nitty-gritty of what it means to build trust with subject matter experts, why most B2B content is fundamentally broken, and how Kristen made a huge decision to walk away from a partner that was 60% of her business. Timestamps00:00 – Intro & Kristen's background01:03 – From Broadway to freelance writing03:03 – Business triples during COVID04:48 – Treating execs like peers, not titles06:22 – Sales copy and horizontal vs vertical relationships07:39 – Why so much outreach reads as either bragging or begging08:09 – Creating content that matches your ICP's level09:47 – Executives can smell uncertainty11:49 – Emotions in B2B aren't optional14:17 – Leaving a 60% revenue partnership16:24 – Selling to enterprise life sciences17:07 – Building trust through intros and relationships19:33 – Owning both sides: product and sales21:56 – The writing on the wall after 10KSB24:45 – Kristen's Colby profile and systems for sales25:50 – Why process builds confidence in sales28:07 – Trust recession and the power of a real convo31:43 – Why life sciences felt like home35:25 – Balancing delivery with marketing38:18 – Doubling down on strengths with Substack40:00 – What Kristen's excited about next