Podcasts about ICP

This week, join Peter and Chris as they deep dive into the fourth track off of ICP's 1996 Tunnel of Love EP, "Ninja"! Sit back and listen as they dissect the lyrics and content of the track, discuss Michigan football, talk about dive bars in Cincinnati, and tackle important topics like how this track has permeated through the Juggalo culture to this very day! (Also excuse the lack of editing because of a time crunch to publish on time!)      The LinkTree is at https://linktr.ee/juggalorwd... Twitter/X: @JuggaloRWD IG: @JuggaloRWD Facebook: @JuggaloRWD TikTok: @JuggaloRWD Threads: @JuggaloRWD BlueSky: @JuggaloRWD The website is www.JuggaloRewind.com. Join us everywhere to talk to other listeners and about ICP, Twiztid and random juggalo nonsense. Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! You can join for free OR for only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can still join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon. Additional music provided by the IRTD. Voiceover work provided by Christmas. All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. #ForTheJuggaloCulture

Micha Pfisterer ist Gründer und Geschäftsführer der Ext-Com IT GmbH in Germering bei München. Sein Team betreut kleine und mittelständische Unternehmen als IT-Systemhaus – von der Infrastruktur über IT-Security und Datenschutz bis zur Telekommunikation. Aus der Ein-Mann-Beratung von 2016 sind über 40 Mitarbeiter geworden, und das Wachstum kommt rein organisch: 40 bis 60 Prozent pro Jahr. Sein Wissen teilt er im Podcast „Systemhaus Geflüster", mit myDashboard hat er außerdem ein Monitoring-Produkt für Systemhäuser aufgebaut. In dieser Folge: Systematisch wachsen als IT-Dienstleister – der Vertriebsansatz hinter 40 bis 60 Prozent Wachstum pro Jahr. Micha Pfisterer zeigt, wie sein Systemhaus aus der Vergleichbarkeit ausbricht: ein ICP mit klaren Ausschlüssen, die Infrastrukturanalyse als Vorprodukt vor jedem Angebot, zwei Hunter fürs Neukundengeschäft und lösungsbasierter Verkauf statt Produkt-Features. Dazu: warum ein Verkäufer nur 5 bis 20 Prozent Eindringtiefe braucht, wie Account Manager und technische Experten im Tandem auftreten, warum Vertrieb nichts für schlechte Zeiten ist und weshalb der Geschäftsführer Vertrieb selbst verstehen muss. Zum Schluss: wo KI und Security die nächsten Wachstumsfelder für Systemhäuser sind – inklusive des 486-Milliarden-Potenzials, das McKinsey bis 2030 allein für Deutschland sieht.

In this video, I sit down with David Fastuca, the founder who built Locomotive, sold it to Travelport, bought it back, then sold it again to Webjet.We cover:Landing big-name enterprise customers like ANZ, World Vision and JB Hi-Fi as an unknown startup, why founders should build for real problems instead of shoehorning solutions into a market, and how to get honest åççcustomer feedback by taking yourself out of the room.If you are a B2B founder trying to break into enterprise sales, nail your ICP, or build a product people actually stick with, this one's for you.Tune in and learn:How David went from complete travel-industry noobs to winning major enterprise deals, why he builds minimal lovable products and iterates fast, and how he uses analytics and third-party interviews to uncover what customers really think.-----------------------------------------------------

New episode!!! This week we head back to Detroit to finish our 2 part ICP episodes. We covered their "Golden Era" of the first Jokers Card deck, so this week we cover the time period of the 2nd deck of Jokers Cards (2004-present). After an amazing run from the underground, to nationwide, in the 90's, could ICP keep the momentum going, and keep growing their fanbase? Was the music as classic as before? We cover all that and more. As always you can find the audio version on all major podcast platforms and the video version on YouTube.Follow the podcast on Instagram & X: @b_boypodcastFind us online: www.riplak.comFollow Raven Hunter on Instagram & X: @ravenhunteryps

This week, join Peter and Chris as they deep dive into the third track off of ICP's 1996 Tunnel of Love EP, "Super Balls"! Sit back and listen as they dissect the lyrics and content of the track, discuss prank calls of the 1990s, talk about the new Violent J movie, "Bunker Heights," and tackle important topics like the iconic nature of SuperBalls himself!       The LinkTree is at https://linktr.ee/juggalorwd... Twitter/X: @JuggaloRWD IG: @JuggaloRWD Facebook: @JuggaloRWD TikTok: @JuggaloRWD Threads: @JuggaloRWD BlueSky: @JuggaloRWD The website is www.JuggaloRewind.com. Join us everywhere to talk to other listeners and about ICP, Twiztid and random juggalo nonsense. Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! You can join for free OR for only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can still join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon. Additional music provided by the IRTD. Voiceover work provided by Christmas. All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. #ForTheJuggaloCulture

Introduction What is an insurer actually buying when it signs an AI contract? Dan Griffith's answer is that the failures came from companies buying AI because they needed AI, and the wins came from companies buying a migration that finishes faster at a fixed cost. Tim Vieyra runs Comotion AI, a Cape Town firm that spent twelve years building analytics and policy administration software other companies put their name on, and is now selling in the US under its own. Dan is advising Comotion on that entry, so this conversation runs two threads at once: what has to be true about an insurer's data before any AI project is real, and what has to be true about a company before it tries to sell into the American market. Guest Bios Tim Vieyra is a qualified actuary who left corporate financial services in 2013 to co-found Comotion, a software and data firm serving life insurance, investment, and healthcare clients. Comotion built the analytics engine behind TAI Insights and has worked with RGA South Africa. Comotion AI is the platform version of that work, putting governed, queryable structure over insurance, finance, and mortgage data, with data migration and profiling as the lead use case. Dan Griffith spent thirty years in enterprise sales, including a run as the first US hire for a South African company he helped scale from $3M to $150M, and now runs Greater Gain Group, which helps international software companies land and scale in US insurance and financial services. Key Topics -Buying an outcome, not AI - Griffith argues the failures came from companies that bought AI because they needed AI. What Comotion's customers buy is a migration that lands faster at a fixed acquisition cost. -Profiling in week one instead of month six - Vieyra explains that migration teams have historically found their data problems only after loading a target system and running reports. Comprehensive profiling on ingest moves that discovery to week one or two. -Governance resonated least - Griffith expected governance to carry the pitch and found it landed weakest, because governance is not a problem until it becomes one and the industry has not settled what the word means. -Narrowing the message on purpose - Vieyra describes shifting from "we can help with a broad array of problems" to two named use cases. That limits bandwidth, but it cuts through the noise faster. -South Africa versus the US - A smaller market rewards land-and-expand relationships and tolerates a muddier value proposition. The US demands a dialed-in problem statement and credibility, and then it opens up. -ICP first, everything else after - Griffith walks through the full-day workshop that set Comotion's ideal customer profile, and why a pilot should be priced as a percentage of the full deal and bounded by either time or scope. -Reset advice for stalled AI programs - Vieyra's answer for anyone whose AI initiative is not working is to re-evaluate the project against what the team knows now, not what it knew when the decision was made. Notable Quotes "Hold on to your paradigms loosely. Be humble enough to know that what you know now is not what you knew when you made the decision. And be willing to cut your losses and move to things that work." "We see failures all over the place because people just bought AI because they needed AI." "Governance isn't a problem until it's a problem." "In the US you have to have a much more dialed in and focused value proposition. You have to have a very, very clear problem that you're solving and credibility on why people should believe you. If you tick those boxes, the market is open to you." Resources Guests: Comotion AI: https://www.comotion.ai Comotion Business Solutions: https://www.comotion.us Tim Vieyra on LinkedIn: https://www.linkedin.com/in/timalive/ Greater Gain Group: https://www.greatergaingroup.com Dan Griffith on LinkedIn: https://www.linkedin.com/in/dangriffithsr/ Host & Organization: Joshua R. Hollander on LinkedIn: https://www.linkedin.com/in/joshuarhollander/ Horton International (USA): https://www.horton-usa.com/ Insurtech Leadership Podcast (LinkedIn Showcase): https://www.linkedin.com/showcase/insurtech-leadership-show Subscribe & Review If you enjoyed this episode, subscribe on your favorite platform and leave a review. The Insurtech Leadership Podcast is available on YouTube, Podbean, Apple Podcasts, and Spotify.

Iva Sidash is an independent documentary photographer and visual storyteller from Ukraine. Born in 1995, she focuses on deeply personal narratives shaped by the realities of war. Since the onset of Russia's full-scale invasion, she has documented intimate stories of fragility, resistance, and memory that unfold behind the frontlines.Her work merges artistic sensibility with documentary practice, revealing the human experience through a lens of emotion, nuance, and resilience.A graduate of the International Center of Photography in New York, Iva is a member of the Ukrainian Association of Professional Photographers and Women Photograph. She is the recipient of the 2024 Ian Parry Photojournalism Grant, a Women Photograph fellowship, and the Chris Hondros Award at the Eddie Adams Workshop.Her photographs have been published in The New York Times, The Wall Street Journal, The Atlantic, INSIDER, Der Spiegel, and The Financial Times. Her exhibitions span both solo and group presentations across the United States and Europe, highlighting her growinginternational recognition as a compelling voice in documentary photography.On episode 291, Iva discusses, among other things:Daily normality in KyivHow a car accident led her to street photographyHow she transitioned from street photography to documenting the warThe power of trying to portray life during wartimeEthical concernsHer project What Is Unseen and what the title meansWinning the Ian Parry Grant (and being in that ‘family')...…And the Chris Hondras awardGoing to the ICP in New YorkHer story there about injured Ukrainian soldiers undergoing rehabilitation on Staten IslandFuture plans for other projects she's interested in, including diaristic work Become a A Small Voice podcast member here to access exclusive additional subscriber-only content and the full archive of 200+ previous episodes for £4 per month.Need a website? Or someone you know does? EXCLUSIVE LISTENER OFFER: 15% off when booked by Christmas 2026! Go here.Subscribe to my weekly newsletter here for everything A Small Voice related and much more besides.Follow me on Instagram here.

In this episode of our What Not To Do series, ATRA senior analyst TJ walks through the mistakes we see wasting ad budget across Google Ads, Meta, LinkedIn, and programmatic display, plus where creative quietly kills performance.On Google Ads, we cover match type and keyword targeting mistakes that show your ads for the wrong searches, why geotargeting defaults to "presence or interest" (letting people outside your target market trigger your ads, something we catch in about 70% of audits), and why accounts running target CPA or target ROAS still need a max CPC bid cap, especially in high cost-per-click industries.On Meta, we get into audience exclusions and why they matter more than on Google, the classic mistake of not excluding retargeting audiences from prospecting campaigns (which makes prospecting look better than it is), and creative pitfalls like ad copy that triggers the "See More" button and headlines that get cut off.On LinkedIn, we talk about why targeting needs to be far more specific than on Meta, why a bad ICP list creates junk leads, and why turning off audience expansion made a dramatic difference in one client's sales-qualified leads.On programmatic, we cover why display creative should read like a billboard (one message, not a paragraph), the importance of a placement blacklist to avoid junk sites, and the attribution traps hiding in view-through conversions and long conversion windows.We close on attribution and the halo effect: why pausing one channel can tank another, why you need to know what your reporting is actually counting (view-through vs. click-through, first-click vs. last-click), and why misattributed conversions convince advertisers a channel is working when it isn't.This is part of our What Not To Do series on Paying For Attention, the paid media podcast from ATRA. Follow along so you don't miss the rest of the series.

In this episode of Beyond Coaching, Rob Ramseyer sits down with Darin Keizer, Athletic Director at Dordt University and Director of Coaching for Transformation, to discuss the challenges of leading college athletics while staying focused on developing coaches and student-athletes.Darin brings more than a decade of experience as a high school athletic director before moving into college athletics. He and Rob discuss the differences between the two environments and why high school coaching can be valuable preparation for college coaches. At the high school level, coaches often have to teach athletes with dramatically different skill levels, forcing them to become better teachers, communicators, and developers of people.The conversation then moves into one of the biggest challenges facing small-college athletics: How do you remain competitive while staying missionally aligned?Darin explains how Dordt approaches hiring, coach retention, fundraising, and decision-making through the lens of its mission. He emphasizes that the goal isn't simply to win at all costs. Instead, Dordt views the development of young men and women toward Christ as the product, with winning as an important byproduct of doing that work well.Rob and Darin also wrestle with an uncomfortable question for athletic directors: How much should winning matter when evaluating a coach?They discuss the tension between competitive expectations and transformational impact, ultimately arguing that winning has to be evaluated within context. A coach's success should be considered in light of the institution's resources, history, expectations, and competitive environment.A major focus of the conversation is coach evaluation.Darin shares his philosophy that an athletic director shouldn't be the ceiling for a coaching staff. Instead, the AD should be the cultivator. His evaluations are designed to identify opportunities for growth rather than simply point out what coaches are doing wrong.At Dordt, coaches are involved in developing their own assessments using "must, should, and wow" goals. Darin also incorporates student-athlete feedback to better understand what coaches are doing well and where they can grow.The episode also explores one of the most important pieces of effective supervision: trust.Rather than waiting until an annual evaluation to give feedback, Darin meets with his coaches monthly to ask what's happening, what challenges they're facing, and how he can support them. That ongoing relationship makes difficult conversations easier because feedback becomes part of an established relationship rather than a once-a-year event.In this episode, we discuss:The transition from high school AD to college ADWhy high school coaching can prepare coaches for college athleticsTeaching athletes with different skill levelsMission alignment in college athleticsHiring coaches for both mission fit and competitive abilityThe financial pressures facing small-college athleticsThe relationship between winning and transformational impactWhy winning must be evaluated within contextThe difference between evaluating and cultivating coachesUsing coach-created goals and assessmentsIncorporating student-athlete feedback into coach evaluationsBuilding trust before difficult conversationsWhy monthly check-ins can be more effective than annual evaluationsFaith integration beyond simply praying before practiceThe role of longevity in building sustainable programsA Framework for Coach DevelopmentOne of the central ideas from the conversation is that athletic directors shouldn't be the ceiling for their coaches. They should be the cultivators.About Darin KeizerDarin Keizer is the Athletic Director at Dordt University in Iowa and serves as Director of Coaching for Transformation through Dordt's Center for the Advancement of Christian Education.His work through Coaching for Transformation focuses on helping schools develop missionally aligned practices in areas including hiring, coach evaluation, and faith integration.Darin can be contacted at:712-301-5077 or Darin.keizer@dordt.eduAbout the Impactful Coaching ProjectThe Impactful Coaching Project (ICP) exists to help coaches become more intentional about the impact they have on the people they lead.The ICP podcast, newsletter, books, and coaching resources explore practical leadership frameworks, research, and ideas that help coaches build sustainable excellence.Read the weekly ICP newsletter:https://impactfulcoachingproject.substack.com/Every Monday, we share practical leadership frameworks, insights, and research for coaches, athletic directors, and leaders who want to build sustainable excellence.

This week, join Peter and Chris as they deep dive into the second track off of ICP's 1996 Tunnel of Love EP, "Cotton Candy"! Sit back and listen as they dissect the lyrics and content of the track (and remix), discuss digipacks, talk about Uncle Junior's trips to Boca, and tackle important topics like the results of the 1996 Cotton Bowl!       The LinkTree is at https://linktr.ee/juggalorwd... Twitter/X: @JuggaloRWD IG: @JuggaloRWD Facebook: @JuggaloRWD TikTok: @JuggaloRWD Threads: @JuggaloRWD BlueSky: @JuggaloRWD The website is www.JuggaloRewind.com. Join us everywhere to talk to other listeners and about ICP, Twiztid and random juggalo nonsense. Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! You can join for free OR for only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can still join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon. Additional music provided by the IRTD. Voiceover work provided by Christmas. All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. #ForTheJuggaloCulture

#391 | Dave sits down with Hailey McDonald, VP of Revenue Marketing at Sprout Social, to talk about what revenue marketing looks like inside a 16-year-old social intelligence platform with 30,000 customers. Hailey explains why demand gen has become the hardest role to hire for in B2B. She shares her core framework, how she maps segments against solutions, and how that turns into budget, channel bets, and pipeline tiers by vertical. Dave and Hailey also get into what it takes to go from  sales-led company to product-led growth, and what north star metric she uses instead of leads or pipeline. You'll also hear how reading market signals keeps you from over-investing in a segment that's never going to close. Finally, the difference between a marketer and an executive, whether big companies can vibe-code their way to startup agility, and the truth about incentives.Timestamps: (00:00) - Meet Hailey McDonald, VP of revenue marketing at Sprout Social (00:49) - Why revenue marketing is the hardest role to hire for in B2B (05:26) - Shifting a sales-led company toward product-led growth (08:44) - Getting clear on ICP and why segmentation matters (10:23) - The segmentation framework: mapping segments to solutions (14:55) - Turning segment priorities into budget and channel bets (19:42) - What a campaign team does (31:34) - AI, vibe coding, and keeping a big company current Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

James Homer left a regional director job in Singapore with two young kids, a third on the way, and not enough savings to cover the risk. Eighteen months later his firm has billed just over a million dollars and takes retained searches off Korn Ferry, Egon Zehnder and Michael Page with a team of four. The number is not what makes this worth your time. The way he got there is. Before any of it worked, James spent ten thousand dollars on an AI outreach system that booked him exactly zero meetings in three months. He sat in cafes for sixty or seventy hours feeding in his ICP and his lists, and none of it returned a single conversation. Worse, the emails went out under his own name to people who had known him for a decade. One prospect wrote back to say he knew James had never been to Yale and had never had a beer at the bar the email invented. When James complained, the vendor told him the fake detail was the hyper specialization, and that a reply is still a reply. Then came four months with no cash coming in at all. One member of staff to pay, a mortgage, three kids, and nothing landing. That was the stretch where his mantra stopped being a quote on a wall and became the actual situation. Nobody was coming to save him. What pulled him out was going back to month one, which was him at night, after the kids were in bed, chasing job adverts and writing every email himself. In his first year that approach ran a twenty percent response rate and converted roughly eighty percent of meetings into job orders. It also produced his biggest client that year, six or seven placements from one cold email to a COO. He is not anti technology. He was an early Atlas user, builds tools with Claude, and pays eighty dollars a month for inbox warming he calls the best return in the business. His distinction is simple. AI is a tool that helps you, not a machine that replaces you, and nothing goes out without human eyes on it. The rest is the stuff nobody tells you. For his first two months, ninety nine percent of his emails went to spam because he had never heard of DKIM or DMARC. He set his entity up in the wrong country. He spent a hundred hours on a website he should have paid six hundred dollars for. And then the part that reframes everything. James could have hired fifty people. He decided not to. His clients told him plainly that what they pay for is him on the search, not a polished pitch from a big firm followed by a junior they never met. He calls this the decade of the boutique, and after this episode you may agree with him. Revenue figures in this episode are James's own. What You'll Learn Why his network did not follow him in year one, and what brought it back in year two The cold outreach routine that built his first ten clients from zero What ten thousand dollars of AI outreach actually bought him, in his own words How a four person firm wins retained searches against Korn Ferry and Egon Zehnder The email setup mistake that silently killed his first two months of business development Why he reset his ego about headcount, and what his clients told him they actually want The four quotes he runs his business and his life on Finish The Year Strong 2026, September 28 to October 5. All live sessions are free. https://recruiters-finish-the-year-strong.heysummit.com/ This episode is brought to you by Atlas, the CRM that captures your calls, emails, LinkedIn messages and WhatsApp automatically so you can stop doing admin and get back to billing. https://recruitwithatlas.com/ Firm Leaders Summit, November 16 to 18. Live sessions are free. https://firm-leaders-and-owners-recruiting-summit-2026.heysummit.com Connect with James Homer: https://www.linkedin.com/in/jahomer/ Join the Elite Recruiter Community: https://elite-recruiters.circle.so/checkout/elite-recruiter-community Get the newsletter: https://eliterecruiterpodcast.beehiiv.com/subscribe

We discuss her time in ECW, her current storylines in JCW, appearing in National Lampoon's Dorm Daze 2, working with Jazz & Rhino, her friendship with Missy Hyatt, memories of Lemmy from Motörhead, being inducted into the AVN Hall of Fame, her love of heavy metal, owning 3PW, and much more!Jasmin also shares stories involving Vince Russo, ICP, Gene Simmons of KISS, Necro Butcher and plenty more throughout the interview.VIDEO LINK: https://youtu.be/l3mgc3QWRPAPlease follow Jasmin St. Claire on Twitter @Jasminstclaire and Instagram @therealjasminstclaire.Season 3 YouTube Playlist: https://youtube.com/playlist?list=PLqzKmDeATCYGPnhuZ5PzbqOb0OxeUb13X&si=x3UvKoPSX0mqS6BkOld School Wrestling Playlist: https://youtube.com/playlist?list=PLqzKmDeATCYE0tmWF2x_HVgbIlNjTVKfR&si=3_DVrWU4BmIia3S6YouTube: youtube.com/c/GeorgeBukaWDYCIPodcastSpotify: open.spotify.com/show/5z2U45OagymjgUsQE2JbrwInstagram: whatdoyoucallitpodcast

On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.Top Takeaways:

In this exciting episode, you'll get all of this - and more!0:00 - Introduction and music news7:18 - Let's talk about Ouija Macc! We've talked about Ouija many times before, but in this episode we'll get into his history and discuss our feelings on his music.47:47 - Fun Time Book Club: White Background, Terrible Music! Yes, we're FINALLY talking about this myserious, cancelled, unfinished, and "unreleased" Fun Time album!1:29:41 - Show closing + Patron shoutouts!If you want to interact with us, send us messages, follow us, support us, or join our community, check out the links on our WEBSITE.If you want EVEN MORE underground goodness, check out Robbie's underground rap and horrorcore focused news show on YouTube, DO IT FOR THE UNDERGROUND (DIFTUG) HERESend us Fan Mail

I got pitched by a bot. Then I put the guy on my show.Craig Shoemaker's research agent found my podcast, figured out who I talk to and why he'd be a fit, and handed him the shortlist. Then Craig wrote the email himself. That distinction is the whole episode.He coaches education entrepreneurs, which is my people under a different name, and he's spent 25 years in big tech and 15 as a course creator. So when he says AI has changed this industry forever and also that you shouldn't burn your business down over it, he's earned both halves of that sentence. We got into the seductive part of AI, the part where you feel invincible and start shipping things you haven't thought through. Guilty. My own audit told me my build muscle was strong and my ship muscle wasn't. Craig got the identical result, which made me feel a lot better.The part that stuck with me most was his gotcha moment. If you're the kind of person who listens to a podcast about AI, you're further ahead than you think.WHAT YOU'LL LEARN:Why the value of information dropped and what took its placeThe advisor agent that started calling Craig out on his own patternsHow to run the test that shows you exactly where AI can and can't replace what you teachWhy your customers still aren't asking Claude the thing you're afraid they're askingWhat hundreds of coaching call transcripts can tell you about your ICP that a blank worksheet never willThe difference between scrappy validation and shipping your flagship half-bakedCHAPTERS01:50 Who education entrepreneurs actually are03:13 What AI has done to this industry so far05:20 Confidently off in the wrong direction07:16 The agent that called him out10:40 Strong build muscle, weak ship muscle14:09 The Own Your AI Gap assessment16:20 The gotcha moment nobody mentions21:10 Hundreds of transcripts beat a blank page27:28 The niche AI couldn't touch33:08 Actual intelligence>MEET CRAIGThanks for Listening!If you enjoyed this episode, please help us share it by:Following the show-this helps you stay updated and supports us!Leaving a positive review-this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

Connection rates have dropped roughly five times since before COVID.If ten percent of your calls used to turn into a conversation, you're probably closer to two now.David Zeff, CEO of Whistle, runs an agency that makes cold outreach work for 350-plus B2B clients, and he broke down exactly what's changed, what hasn't, and the parts of outbound most people are too embarrassed to actually do.Why Connection Rates Have Collapsed Since COVIDDavid's headline stat: connection rates have dropped roughly five times since the early 2010s. If a rep used to get a conversation on ten percent of calls, that number is closer to two percent now.That drops compounds. Fewer conversations means fewer meetings booked from the same amount of effort, cutting a rep's effective output roughly in half even before factoring anything else in.He points out that most investors and boards setting revenue benchmarks don't actually understand how much this single number has shifted, which means the targets built on top of it are often unrealistic from the start.The Four Things Whistle Screens For Before Taking a ClientWhistle turns away clients the way a lawyer might turn down a case they can't win. David treats a signed client as the start of the real work, not the finish line.First: does the founder actually know their ICP? If they're still deciding between multiple very different buyer types, that's a major warning sign.Second: is the total addressable market big enough to support a real sales motion, since a market of a few hundred accounts with multi-year sales cycles isn't a fit for most outbound efforts.Third and fourth: is there real marketing support behind the sales effort, and does the product have any real moat, since neither one used to be a dealbreaker a decade ago the way they are now.The New Risk: Can Your Prospect Just Build It Themselves?David's newest red flag: prospects increasingly ask themselves whether they could just build a simple version of the product using AI tools instead of buying it.His own team has looked at some clients' products recently and had the same reaction: this looks like something built quickly with AI, which means the prospect is likely to think the same thing.Sellers need a clear, early answer to that question, since it's showing up at the very top of the funnel now, not just at the negotiation stage.Why Cold Email Copy Isn't the Real StoryProspects often ask David to see a sample of Whistle's email copy, expecting the wording itself to explain the results.His answer is always the same: seeing the email is like seeing the cheese and asking how that made the pizza. The copy alone leaves out everything that actually got the message opened and read in the first place.Highly personalized details, like referencing someone's favorite sports team, used to work well on their own. David is direct that this stopped being enough years ago, even though it still gets attention on LinkedIn as a screenshot-worthy tactic.Stop Separating the Brand From the PeopleDavid points to Gong as the company that got this right early: during the shift to remote work, they made individual employees visible instead of hiding behind the company logo, including putting reps on billboards.B2C brands have leaned on individual personalities for a long time. B2B is only catching up to that now, and companies that keep everything behind a logo are giving up a real advantage.Donald shared a reference point from a past guest at Chili Piper, who said roughly half the deals in their pipeline had some connection to her personal LinkedIn activity, not because she was directly involved in every deal, but because buyers had engaged with her content somewhere along the way.Build Community Before You Need ItDavid's third layer, beyond the basics and personal branding: building some form of community or network around your business, even a small one.A simple example from one of his own clients: a marketing VP asked if Whistle could bring their clients together to trade notes, which turned into a referral network of consultants and adjacent service providers.It doesn't have to be a massive branded community. Even something as basic as a small referral relationship, a shared cause you donate to together, or a network of people adjacent to your buyer who can talk about your space, counts and compounds over time.The Free Tactic Nobody Will Actually DoDavid's final, deceptively simple tip: export your personal contacts from WhatsApp or your phone, write one honest message explaining what you do and asking for a referral, and send it to twenty people a day.His prediction is that most people won't actually do this, precisely because it's free, easy, and has no clever trick to hide behind if it doesn't work.He's currently running an open deal that came directly from this exact method, reaching out to a personal contact who referred him to someone else who's now moving through the sales process."We're in sales. You're always desperate. That's the job." — David ZeffResourcesConnect with David Zeff on LinkedIn.Visit Whistle to learn more about their outsourced sales development services.Join our LinkedIn cohort and learn to prospect the right way.Visit Blue Mango Studios for help creating podcast production content.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

New episode!!! This week we head to Detroit to talk about a rap group that built not only a huge and dedicated fan base, but a career that is still going strong 35 years later. Being a rapper with clown paint on seems like an impossible idea to work, but Violent J & Shaggy 2 Dope not only made it work, but took it to a level that most underground artists could only dream of. This week, Top 10 ICP songs (Era 1). This will be a 2 part, this episode we're only covering songs from the first Jokers Card era (1991-2004). As always you can find the audio version on all major podcast platforms and the video version on YouTube.Follow the show on Instagram, X & Tik Tok: @b_boypodcastFind us online: www.riplak.comFollow Raven Hunter on Instagram & X: @ravenhunteryps

This week, join Peter and Chris as they deep dive into the first track off of ICP's 1996 Tunnel of Love EP, "Intro"! Sit back and listen as they dissect the lyrics and content of the track (and the alternate versions), discuss movies of 1996, talk about that gap between Jive and Hollywood, and tackle important topics like that XXX Cover! Combination episode here, so the history of the album (usual Episode Zero content) is also discussed!      The LinkTree is at https://linktr.ee/juggalorwd... Twitter/X: @JuggaloRWD IG: @JuggaloRWD Facebook: @JuggaloRWD TikTok: @JuggaloRWD Threads: @JuggaloRWD BlueSky: @JuggaloRWD The website is www.JuggaloRewind.com. Join us everywhere to talk to other listeners and about ICP, Twiztid and random juggalo nonsense. Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! You can join for free OR for only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can still join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon. Additional music provided by the IRTD. Voiceover work provided by Christmas. All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. #ForTheJuggaloCulture

In this Kitchen Side episode, Alex Birkett and David Khim unpack the volatility of AI search, from citation drift and the sudden Reddit citation drop to why chasing every new AEO tactic is both exhausting and, often, a losing game.They explore how to build durable brand visibility upstream of any single citation source, the difference between expertise and tools in the age of AI, and a decision philosophy rooted in capping downside risk, preserving optionality, and making intelligent bets with asymmetric upside.Key TakeawaysCreating a perception of ubiquity through repeated exposure is the same underlying play across SEO, AEO, and PR, essentially the mere exposure effect applied to search surfaces.Citation sources turn over fast, roughly 50 percent month over month in their own analysis, so optimizing only for currently cited URLs means chasing a moving target.Rather than targeting individual citation sources, brands should optimize for the probability of adding more of their own marbles to the urn, a path-dependent advantage that compounds over time.For brands with near-zero AI visibility, almost any mention on an influential surface compounds, so early-stage effort should focus on tactics and outreach.As brands mature, the leverage shifts upstream to things that make citation sources irrelevant, like great customer experience, original research, and shipping products worth talking about.Original research does not need to be a 30-page report; quick surveys and single-chart studies can spark conversation and earn citations with far less effort.The Reddit citation drop matters less than whether a brand's ICP is genuinely active there, since Reddit stays valuable as training data and a decision-influencing surface regardless of citation metrics.Chasing whatever is trending on LinkedIn is a paper-hands strategy; durable growth requires a long-term hypothesis and a genuine point of view that daily data should not override.The real value of an experienced partner over AI plus a content team is judgment, knowing what to ignore, spotting risk, and debating a client out of detrimental moves.People systematically overweight improbable, low-impact downside and miss asymmetric upside; capping the downside through experiments and expected-value thinking lets you take high-upside bets without risking everything.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the "kitchen side" of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made.As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedIn: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Aman Goel, founder of Greylabs.ai, joins Avnish on Unstarted for one of the most relatable founder journeys yet — a middle-class kid from Kanpur who was hustling for money from his first year of college and never stopped.Aman is refreshingly honest that his motivation was simply to make money. He earned his first ₹4,000 solving JEE papers, built a content-writing business with his now-wife and co-founder Harshita, and had saved close to ₹50 lakh before he even graduated. He went on to build Cogno AI - an AI chatbot and voice company for banks - in 2017, before generative AI existed, bootstrapped it to a million-dollar revenue run rate, and sold it to Exotel at 25.Now with Greylabs.ai, he's building voice AI for India's banks and financial institutions. In this episode he breaks down finding customers in an industry you have no network in, the "student not salesperson" playbook that got him into SBI and HDFC, why he and Harshita split the company cleanly into "she builds, I sell," how to part ways with a co-founder without a fight, picking a razor-sharp ICP, and why in a world of weekly AI launches trust is still the only thing that sells.Chapters00:00 Intro — a genuinely relatable founder story01:00 Growing up middle-class in Kanpur02:50 "My motivation was money" — where ambition came from04:00 The internet, Silicon Valley, and deciding not to settle in the US05:50 Earning in college: ₹4,000 to ₹50 lakh before graduating08:20 How to create your own opportunity in college11:50 Starting Cogno AI — and the RED vs REL framework15:40 Building AI in 2017, before ChatGPT17:20 Getting into banks: the "student, not salesperson" playbook21:40 Negotiating with SBI as two 20-year-olds24:40 The first customer, and the referrals that followed25:30 The co-founder exit: quick decision, generous separation27:20 Harshita joins: "she builds, I sell"30:40 The exit to Exotel — doubling the ask in 10 minutes34:40 Finding the market first: why he stayed in India37:50 Founder-market fit and picking a razor-sharp ICP40:40 Can AI disrupt his AI business? Why trust wins42:50 Eating your own dog food: building internal tools on Replit44:40 AI adoption in banks — from pilots to 50 lakh calls a month46:14 The coming pricing pressure, and how service is the moat49:20 Closing advice: persistence is the one thing that can't be replicated

Would you like to learn how to accelerate your agency growth? https://www.agencymastery360.com/training Leo Poitevin is the founder of Astrak, a fast-growing SEO agency based in Chiang Mai, Thailand, specializing in the French-speaking market. In just a year and a half, Leo grew his team from one to ten people — a journey that started not with a bold entrepreneurial vision, but with getting let go from a job during his probation period. In this episode, Leo and Jason get into what it really takes to go from freelancer to agency owner, how to reclaim your time as you scale, and the hard lessons of hiring your first salesperson. Sponsors and ResourcesE2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Key Takeaways: Build for enterprise value, not freelance income.** The first year and a half of running an agency often means making less money than you would going solo. Leo reframed that trade-off by focusing on what he was actually building: a sellable company with real enterprise value, not just a higher hourly rate. Get your time back by compressing from the top down.** Leo's approach: start at maximum workload, then delegate piece by piece and block more time back into your schedule. If you start at 12 hours a day, there's only one direction to go. Every six months, something that used to live on his plate no longer does. Know what role you're actually hiring for before you post a job.** Leo discovered that "sales guy" isn't one job — it's a closer, an SDR, a full-cycle rep, and more. He and Jason break down why small agencies need someone who can do everything, and why matching your hire to your ICP matters more than industry experience. YouTube builds trust and leads even at small scale.** Without a large following or high-end production, Leo generates consistent inbound leads through long-form screen share videos. If you're struggling with lead generation, he says this is the most underused channel for agency owners. Leo also shares how he built his sales process from scratch using a $7 online course, competitor proposal decks, and conversations with other agency owners — and why he believes you can't survive this industry long-term if you don't genuinely like people. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our [Agency Blueprint](https://flatworm-caterpillar-3mha.squarespace.com/blueprint). Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Episode SummaryWhat if SEO belonged in the earliest business conversations; not just in a checklist after the strategy is already set? In Part 2 of Crystal Waddell's conversation with Will Soprano, Will reframes SEO as a company-wide philosophy that connects search behavior, customer insight, product-market fit, brand messaging, and revenue.Will and Crystal also unpack why small businesses get into trouble when they copy companies like Amazon, Apple, or Nike. Instead of duplicating big-brand tactics, they explain how to identify the intended impact, use the advantages of being small, and exploit market inefficiencies. Crystal brings the lesson to life with the story of growing her handmade senior-night numbers from a $30 product into a premium $300 offer by refusing to compete on price and continually disrupting her own business.What You'll LearnWhy SEO should inform executive, product, brand, content, email, and social decisions.How semantic alignment reveals when different channels are telling different stories.Why deterministic fact-checking and human review still matter in AI-assisted workflows.How Google Search Console can expose gaps between why people arrive and what a business intends to offer.Why product questions and answers may serve a small ecommerce business better than replacing them with a chatbot.How small businesses can use speed, focus, and self-disruption as competitive advantages.Why knowing your ideal customer and your own strengths is essential to finding an inefficient market.Timestamps0:00  SEO as a company philosophy3:19  A fast check for semantic alignment across channels4:05  Will's tool-agnostic SEO stack and internal tools4:37  Building a deterministic fact-checker5:25  Automating audits, reporting, and SERP documentation7:01  ICP and persona artifacts that help content teams7:41  Spotting product-market fit problems in Google Search Console8:11  Crystal's practical LLM workflow for a small business9:44  Why copying Apple, Nike, or Amazon fails10:34  Product Q&A versus chatbots for ecommerce12:22  Start with the impact—not the tactic12:55  Netflix, self-disruption, and the small-business advantage15:15  Using resources differently at large and small companies17:09  Crystal's $30-to-$300 product evolution19:21  How to find and exploit an inefficient market21:38  Where to connect with Will22:31  Final thoughtsEpisode Highlights“SEO is a philosophy of finding our customers and helping them find us.” — Will Soprano“The only company that gets to act like Apple is Apple. The only company that gets to act like Nike is Nike.” — Will SopranoListener Action StepsCheck whether your website, email, and social channels describe the same customer, problem, and promise.Choose one tactic you admire from a large brand. Write down the impact it creates, then design a smaller, more appropriate way to create that impact in your business.Review the real queries bringing people to your site in Google Search Console. Compare them with what you intended each page or product to be known for.Add or strengthen customer questions and answers on one important product or service page.Identify one market inefficiency: a need competitors overlook, serve poorly, or address only by competing on price.Resources & MentionsConnect with Will Soprano on LinkedIn: linkedin.com/in/willsopranoBook a mentoring conversation with Will: growthmentor.com/mentors/will-sopranoRead Will's writing: williamsoprano.com/blogLearn more from Crystal Waddell: simpleandsmartseo.comAbout the GuestWill Soprano works at the intersection of SEO, digital products, brand strategy, content, and technology. Drawing on experience with startups and Fortune 500 companies, he helps businesses make their products and services discoverable—and helps customers find them.About the HostCrystal Waddell is an SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On The Simple and Smart SEO Show, she shares practical tools that help business owners turn visibility into meaningful business results.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showFree checklist: Is your Shopify store quietly losing sales? Run the 5-minute self-check →Book a Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:SEO TOOLS :Keywords Everywhere: My favorite keyword research tool!Get SurferSEO! The ultimate content creation tool!E-COMMERCE TOOLS:Start your Shopify Store! (use my link)Klaviyo: The leader in Ecommerce EmailGrid and Pixel: Get John and his team's help in setting up your flows and campaigns!SOCIAL MEDIA TOOLS:Metricool (Awesome and easy to use social media scheduler!)Note: If you make a purchase using one of my links, I ...

One month before Bolt exploded, Eric Simons was preparing to wind the company down. In this episode of The Product Podcast, Carlos (CEO at Product School) sits down with Eric Simons, CEO of Bolt, to tell the story behind one of the fastest revenue ramps software has ever seen, and what he learned building toward it for seven years first.Eric is a high-school dropout who approaches life from first principles and treats endurance sports as training for the pain of building a company. He and Carlos trace the near-death moment (a board meeting set to start spinning the company down was one month away), the bet on WebContainers (an operating system Eric's team wrote to run in WebAssembly inside the browser, so you can build real full-stack apps from a browser tab, the way Figma brought design to the web), and the ramp that followed: zero to about $5M ARR in the first 30 days, then to roughly $20M ARR within two months, a curve that normally takes companies years. He explains why StackBlitz is now going deep on professional builders (PMs, designers, engineers), how Bolt is solving the hard part of turning AI-generated prototypes into production code your engineering team will actually sign off on, and why he frames the market like the ChatGPT-vs-Anthropic split: pick a specific ICP and workflow instead of spraying money at everything. He closes on the open-weights bet (StackBlitz was the earliest backer of Vite), aggressive usage-based pricing, and why cheaper open models are closing the last bit of distance to the labs.What you'll learn:- The near-death story: one month from shutting down, then a record revenue ramp- Why the WebContainer bet (a real OS running in the browser) took seven years and made Bolt possible- What a 0-to-$20M-ARR-in-two-months curve actually looks like, and why it's so rare- Why StackBlitz is focusing on professional product builders, not just cute prototypes- How to turn an AI prototype into production code your engineering team signs off on- The "ChatGPT vs. Anthropic" framing: why going deep on one ICP beats spraying money everywhere- Why first-principles thinking and endurance sport shape how Eric builds- The open-weights bet, aggressive usage-based pricing, and open models catching up to the labsConnect with Eric Simons, CEO, BoltLinkedIn: https://www.linkedin.com/in/eric-simons-a464a664/Host: Carlos, CEO at Product SchoolLinkedIn: https://www.linkedin.com/in/villaumbrosia/About Bolt / StackBlitz: StackBlitz is the company behind Bolt (bolt.new), an AI-powered web development platform that lets anyone build real full-stack applications from a browser tab, powered by its in-browser WebContainer operating system. StackBlitz was also the earliest backer of the open-source Vite project.About the Product Podcast: Product School's podcast brings you candid conversations with the founders and product leaders shaping tech.Social Links:Find out more about Product School hereFollow our Podcast on TikTok hereFollow Product School on LinkedIn here

In this episode, Jason and Heath Barnett, formerly of Mixmax, talk about why PLG and product-led sales aren't the same thing, the three layers of a real ICP, account scoring with sub-scores that stack, and why AI investment flops without rep skill investment. Check out more free content and get help with outbound at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://outboundsquad.com.⁠

This week we're checking out a podcast hosted by huge celebrities - Benny Blanco and Lil Dicky (Dave Burd). Dave's wife Kristin Batalucco is also there for some reason. They had notorious drug addict Hunter Biden on the show and boy is it a hoot. Especially when Hunter shows his paintings and unironically says they're good.  Jodie B. stops by to watch the final seven minutes of Artie Fletcher's 2012 standup special. The camera man walks up on stage and we get to see what this room looks like and the girl that Artie's been hitting on the entire set. Jerry Banfield is fed up with promoting ICP and making no money from it, so he shows the world just how much integrity and credibility he actually has. We get the watch the final six minutes of the unlisted video sent to the queen and wow! What a payoff! Opie had Ron and Tony on his FU Friday and these two guys are starting to really dislike each other. They're both yelling about politics and Opie just lets this happen. We finish the show with Aaron Imholte's gay thoughts, the Internet News, and your voicemails. WATP candy available now: https://www.leiselandfriendsgourmet.com/ Check out Jodie's podcast: https://www.patreon.com/cw/ssotw  Support us, get bonus episodes, and watch live every Saturday and Wednesday: ⁠⁠http://bit.ly/watp-patreon⁠⁠ ⁠⁠https://watp.supercast.tech/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

1.  Trabajadores del ICP denuncian deterioro de condiciones en el Institutode Cultura Puertorriqueña2.  Zar de Energía reparte responsabilidades, confirma entrevista con el FBIy rechaza renunciar3.  Renuncia la directora ejecutiva de la AEE en medio de controversia porcontrato de generación4.  Power Expectations demanda a la AEE para restituir contrato degeneración temporera5.  En evidencia la mala gestión de la secretaria de la Familia, ¿Por qué nola botan?6.  Rescatan con vida a dos trabajadores tras 10 días atrapados en un túnelen Nepal7.  Gustavo Petro alerta de la llegada del hiperfascismo: tecnosumisión ycontrol policial8.  Volkswagen recortará 50,000 empleos ante falta de costos, competencia deChina y nuevas tecnologías9.  La Unión Europea prepara restricciones a Airbnb y a la compra desegundas viviendas en zonas con crisis habitacional  Este es un programa independiente y sindicalizado. Esto significa que este programa se produce de manera independiente, pero se transmite de manera sindicalizada, o sea, por las emisoras y cadenas de radio que son más fuertes en sus respectivas regiones. También se transmite por sus plataformas digitales, aplicaciones para dispositivos móviles y redes sociales.  Estas emisoras de radio son:1.    Cadena WIAC - WYAC 930 AM Cabo Rojo- Mayagüez2.    Cadena WIAC – WISA 1390 AM Isabela3.    Cadena WIAC – WIAC 740 AM Área norte y zona metropolitana4.    X61 – 610 AM en Patillas5.    X61 – 94.3 FM Patillas y todo el sureste6.    WPAB 550 AM - Ponce7.    ECO 93.1 FM – En todo Puerto Rico8.    WLRP 1460 AM Radio Raíces La voz del Pepino en San Sebastián9.    WOQI 1020 AM – Radio Casa Pueblo desde Adjuntas 10. Mundo Latino PR.com, la emisora web de música tropical y comentario Una vez sale del aire, el programa queda grabado y está disponible en las plataformas de podcasts tales como Spotify, Soundcloud, Apple Podcasts, Google Podcasts y otras plataformas https://anchor.fm/sandrarodriguezcotto También nos pueden seguir en:REDES SOCIALES:  Facebook, X (Twitter), Instagram, Threads, LinkedIn, Tumblr, TikTok BLOG:  En Blanco y Negro con Sandra http://enblancoynegromedia.blogspot.com  SUSCRIPCIÓN: Substack, plataforma de suscripción de prensa independientehttps://substack.com/@sandrarodriguezcotto OTROS MEDIOS DIGITALES: ¡Ey! Boricua, Revista Seguros. Revista Crónicas y otrosEstas son algunas de las noticias que tenemos hoy En Blanco y Negro con Sandra. 

Evan Huck, CEO and co-founder of UserEvidence, opens up about the hard decision to shift from a tried-and-true outbound sales playbook to a long-term brand-building strategy. After eight straight quarters of flat pipeline growth, Evan had to trust the process, convince his board to stay the course, and rethink how UserEvidence reached its ideal customers. In this conversation, he shares what it takes to stay patient when results don't come fast, how to balance short-term pipeline needs with brand investments, and why the payoff was worth the wait. Evan also shares: - Why eight quarters of flat pipeline tested their commitment to brand over quick wins - How UserEvidence narrowed its ICP to unlock stronger growth - Why creative, one-to-one outreach can still break through with enterprise buyers - How Slack communities helped build credibility and generate early enterprise demand - Why product marketing came before demand generation in building the GTM engine - How customer advocacy became an increasingly powerful source of growth Chapters: 00:00 Introduction to Evan Huck and UserEvidence 04:31 From SDR to CEO: Evan's GTM Journey 07:54 Why UserEvidence Bet on Brand 09:31 Eight Quarters of Crickets: Waiting for Brand to Pay Off 12:30 Narrowing the ICP to Unlock Growth 13:51 The CEO Hustle Behind Enterprise Growth 16:00 Building Credibility Through Communities 18:00 Why the Right Team Matters 19:14 Why Product Marketing Came First 20:39 Turning Customers Into a Growth Engine 22:07 The "Chill, Humble" Leadership Philosophy 22:43 Evan's Favorite Book for Founders Try UserEvidence: userevidence.com

Sameer Nigam, founder and CEO of PhonePe, joins Unstarted for a candid conversation on building a company that now serves over 700 million users.From a middle-class naval family to a failed music startup (Mind360), an acquisition by Flipkart, and the founding of PhonePe, Sameer breaks down the thinking behind his "asymmetric bets," why he chose UPI when the entire market was chasing wallets, and how the Big Billion Day payments collapse revealed the problem he'd spend the next decade solving.He also opens up on his 31-year partnership with co-founder Rahul Chari, why he embraces regulators instead of fighting them, what PhonePe's data reveals about how India really spends, and the story behind the IPO that was pulled at the last minute.A must-watch for founders thinking about co-founders, market timing, building for population scale, and knowing when to cut your losses.Unstarted is a show about founders, for founders hosted by Avnish Bajaj. Chapters0:00 Intro: meet Sameer Nigam & the "celebrity founder" tag2:15 Family background: a Navy dad and an entrepreneur mom at early TCS10:45 Why tech fundamentals still win (and the Google "75% AI code" point)17:40 First venture: Mind360, the "iTunes for India"22:10 Why it failed: wrong market sizing and the piracy era26:00 Acquired by Flipkart and the B2B pivot34:15 Big Billion Day: when India's payment infra collapsed38:00 Why wallets were never the answer41:20 The asymmetric bet on UPI44:30 Ghar Wapsi: merging back into Flipkart to buy time47:10 Demonetization: luck, timing, and near-zero competition50:00 Obsessing over infrastructure and the right foundation52:30 ICP, population scale, and the "painkiller in the hinterland"55:40 Incumbents push back: ICICI blocking and the RBI visit59:00 What PhonePe's data reveals about how India spends1:05:00 The most anticipated IPO that didn't happen1:08:30 Final advice: don't be an entrepreneur by FOMO

Key account management (KAM) is one of the most impactful strategies for driving sustainable business growth, particularly in professional services and technology sectors. In this episode of the show, I welcome bestselling author and LinkedIn Top Sales Voice, Amy Franko, to discuss best practices and common pitfalls in key account management. We explore how sales professionals can strategically differentiate key accounts, build robust relationships, and design actionable plans that propel long-term organizational success.   Outline of This Episode  00:00 Building mutual value with clients 05:27 Account strategy versus selling tactics 08:33 Importance of stakeholder mapping 11:43 Choosing and using CRM tools 14:15 Emphasizing simplicity and accountability 16:22 Advisory intelligence and client focus 19:31 Strategic account planning at trade show   Defining Your Key Accounts Limiting the definition of a key account to revenue figures is short-sighted, your key accounts should be identified by a blend of factors such as strategic fit with your business, alignment to your ideal client profile (ICP), influence in the market, growth potential, and—crucially—mutual value creation. This last component is often missed, it's not enough to deliver value to the client; the engagement should have reciprocal benefits that strengthen the partnership. A frequent organizational misstep is treating all customers as key accounts, which Amy warns only dilutes the effectiveness of key account management and adds unnecessary complexity. Focusing your energy and resources on accounts that are genuinely key to your organization drives profound impact.   Strategic Upleveling The move from an individual seller to a strategic account manager demands a fundamental shift in approach. While sales motions and traditional deal-closing actions retain importance, KAMs have to elevate their focus to see the bigger picture — developing multi-faceted relationships, engaging in more sophisticated conversations, and aligning more deeply with the client's broader business objectives.    Building a Key Account Strategy Anchored in the ICP An actionable key account strategy is predicated on having a well-defined ideal client profile. Organizations should first understand what their best customers look like before aligning accounts to that blueprint. This strategic groundwork enables clarity in which accounts warrant intensive resource allocation and which do not. Only after this strategic foundation is laid should tactical sales and marketing motions come into play. Integrating both functions ensures your organization is not only selling effectively but also shaping market perception and continually nurturing the account for long-term partnership.   Stakeholder Mapping is the Linchpin of Success Knowledge of stakeholders across multiple layers and departments within a client organization is non-negotiable. You need to be mapping who the decision makers, influencers, and advocates you interact with are. Advocates, or champions, are vital because they support your initiatives internally, provide access and intelligence, and help de-risk account dependency by ensuring that you're not reliant on a single relationship. Sometimes, your team's understanding of a client can be limited by assumptions or blind spots. Bringing in external perspectives—whether from a coach or a fresh pair of eyes—can help uncover missed relationships and figure out where the real decision-making power lies.   Resources & People Mentioned  Myke Macapinlac on LinkedIn  The Modern Seller by Amy Franko    Connect with Amy Franko Amy Franko  Amy Franko on X    Connect With Paul Watts  LinkedIn Twitter    Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com  

Meet Kallaway, the creator behind the Kallaway Marketing channel and the founder of Sandcastles — an AI research tool that helps creators find and validate viral video topics before they ever hit record. Kallaway started 4 businesses. All 4 failed for the same reason: no one knew who he was. No audience meant no customers, no leverage, no second chances. So he made it his mission to understand how audience growth actually works. He cracked short-form content at scale after years of building online businesses, and he built the research system he wished he'd had from the start. Now he has over a billion views, a 50% viral hit rate, and he built a tool to help other creators do the same. This episode is the full system. In this episode, we talk about: Content minutes — the framework for mapping how much trust your audience needs before they'll buy at each price point on your offer ladder The modern content stack: why short-form and long-form both need to funnel into email, and why that's the golden goose The 3 metrics that actually matter for content creators — ranked in order of importance, with views coming in third A live walkthrough of Sandcastles: channel watchlists, outlier score, deep video analysis, and how to use the MCP to run research through Claude By the end of this episode, you will have a clear research system for finding validated, high-trust video topics — and a framework for staying creative while using data to de-risk almost everything else. Book a free discovery call with 1of10 StrategyTry Sandcastles for free Full transcript and show notes *** TIMESTAMPS (00:00) Intro to Kallaway (01:03) Introducing “content minutes” (02:12) The modern content stack (03:45) Why you want a narrow ICP (05:40) The 3 metrics that matter (14:38) Sandcastles demo: building a channel watchlist from scratch (16:14) Why you study mid-size creators, not mega-famous ones (22:18) Deep video analysis: hook formula, storytelling structure, contrarian angle (24:59) Kallaway's research flow (30:47) Solving structure and scripting problems using your own channel's data (36:34) Data-enabled creativity: the thesis behind the whole system *** RECOMMENDED NEXT EPISODE #303: Riley Brown — The AI Content Creator Who Doesn't Write With AI *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY

S6:E75 What if getting more customers actually made your business worse? That's the paradox Charles Gaudet sees repeatedly. A founder builds a business through hard work, referrals and personal relationships. Success arrives. More customers come in. Employees are hired. Yet instead of gaining freedom, the founder becomes the hub through which nearly everything still has to pass. Queue up this episode of Small Business Stories as Charles Gaudet, CEO of Predictable Profits, explains what he calls the Founder's Trap and why adding more leads, sales or people can deepen it instead of solving it. Charles describes the founder not as someone sitting neatly at the top of an organizational chart, but stuck in the middle of it: chief rainmaker, best closer, decision-maker, client contact and firefighter. And that leads to a larger diagnostic problem. If people don't trust your business to operate without you, growth becomes harder to sustain. If buyers don't understand your unique advantage, more traffic won't necessarily improve conversion. And if you misdiagnose the problem, AI can efficiently give you an answer to the wrong question. That last point creates an especially interesting intersection with Dr. LL's work on misinterpretation risk: sometimes the signal isn't unclear because the answer is bad. It's unclear because we've misunderstood the problem we're trying to solve.

S6:E75 What if getting more customers actually made your business worse? That's the paradox Charles Gaudet sees repeatedly. A founder builds a business through hard work, referrals and personal relationships. Success arrives. More customers come in. Employees are hired. Yet instead of gaining freedom, the founder becomes the hub through which nearly everything still has to pass. Queue up this episode of Small Business Stories as Charles Gaudet, CEO of Predictable Profits, explains what he calls the Founder's Trap and why adding more leads, sales or people can deepen it instead of solving it. Charles describes the founder not as someone sitting neatly at the top of an organizational chart, but stuck in the middle of it: chief rainmaker, best closer, decision-maker, client contact and firefighter. And that leads to a larger diagnostic problem. If people don't trust your business to operate without you, growth becomes harder to sustain. If buyers don't understand your unique advantage, more traffic won't necessarily improve conversion. And if you misdiagnose the problem, AI can efficiently give you an answer to the wrong question. That last point creates an especially interesting intersection with Dr. LL's work on misinterpretation risk: sometimes the signal isn't unclear because the answer is bad. It's unclear because we've misunderstood the problem we're trying to solve.

"No data, no agent. Bad data, bad agent. Good data, good agent." Cris Mendes thinks data readiness is the number one reason the agentic enterprise fails, and he has the receipts — he ran the experiment on his own team before he sold it to anyone else.He's VP of Revenue at Momentum.io, acquired by Salesforce in large part because of the go-to-market motion he built there. Before that: Drift, Airtable, and LogMeIn. Before all of it, U.S. Navy search and rescue swimmer. I've known him almost twenty years and introduced him to LogMeIn myself, so take the enthusiasm here with whatever salt you need.His argument is that everyone is buying agents on top of a data layer that was never built. The average customer conversation moves about eight thousand words; maybe eight of them make it into the CRM. Companies don't have a first-party data layer, they have a human-input data layer — and that's what every agentic project quietly runs aground on.The story worth the listen: Momentum had a brutal drop-off after the first call. Rather than sampling a few calls and guessing at messaging or ICP, Cris pushed 800 first calls through deep research and got one answer back — the reps weren't prescribing a next step. So he had Momentum listen to the last ten minutes of every call and fire a clip into Slack whenever an AE either didn't prescribe or tried and missed. With humor, so it didn't read as surveillance. Prescription went through the roof. As he puts it: a team respects what you inspect, but you can't inspect everything — unless the inspecting is automated.WHAT WE COVER- Selling shovels in a gold rush, and why structured data was the bet- Why "not everything called an agent is an agent" — deciding vs. automating- The last ten minutes of a sales call as sacred ground, and how to enforce that at scale- Bringing AI into QBRs: "it got so real so fast" — no more recency bias and self-preservation dressed up as a forecast- 10x growth six quarters running, zero attrition, 95% of the team over quota — and why he credits hiring over product- Whether AI cuts headcount: expands capacity, thins middle management, and the ~10% of companies that are actually AI-forward are hiring hardest- Auto-advancing pipeline stages on deal milestones instead of trusting a rep's guess — "otherwise you're just buying something like Clari to miss your forecast very expensively"- His IDEC hiring model, and why he'd trade relevant experience for intrinsics every timeCONNECT WITH CRISLinkedIn: Cris Mendes — Cris with no H, Mendes with an SMomentum.io---The GOATS of Growth has two Founding Sponsor slots open — category exclusive, $1,250/mo, in front of GTM leaders and founders who don't answer their phones. Includes personal introductions where guests opt in. jay@thegoatsofgrowth.aiSubscribe, rate, and review — and send this to whoever on your team is being asked to "roll out agents" this quarter.CHAPTERS00:00 Twenty years, and a Navy rescue swimmer03:39 Selling shovels in a gold rush04:13 "No data, no agent"05:33 Is it deciding, or just automation?07:07 Running Momentum on Momentum08:33 800 first calls, one missing skill10:27 You respect what you inspect14:46 Does AI actually cut headcount?20:41 Killing hype in the QBR22:05 Zero attrition, 95% over quota25:57 8,000 words spoken, 8 reach the CRM31:43 Auto-advancing deal stages on milestones35:44 Orchestrate, or get orchestrated out38:39 IDEC: how Cris hires40:53 How to reach Cris

In Episode 2 of our 3D Journey series, Rob Ramseyer sits down again with 3D Institute CEO Wes Simmons to unpack the framework behind 3D Coaching and why frameworks matter when building culture.Wes explains the difference between allowing culture to grow organically and intentionally architecting the environment you want. They discuss four building blocks of culture — clarity of purpose, alignment of effort, common language, and a shared framework — and why those elements help turn good intentions into repeatable behavior.The conversation then breaks down the three dimensions of coaching:First Dimension: Competence, strategy, skill development, and the physical side of performance.Second Dimension: Mindset, motivation, confidence, emotions, relationships, and team cohesion.Third Dimension: Identity, values, character, significance, purpose, and self-worth.Rob and Wes also discuss why transformational coaching still requires accountability, competence, and trust; how systems can protect coaches during emotional moments; and why a purpose-based identity can create a more sustainable path to performance.They also share practical examples from Friends University, including postgame routines, put-ups, staff spotlights, and the intentional systems coaches can use to reinforce culture over time.This is Episode 2 of the 12-part 3D Journey, leading up to the 3D Culture Summit next summer in St. Joseph, Missouri.Explore 3D for Your OrganizationInterested in exploring what it could look like to bring the 3D framework into your school, athletic department, organization, or community?Schedule a complimentary Zoom conversation with 3D Institute President/CEO Wes Simmons to learn more, ask questions, and explore what a 3D journey could look like for your organization.Schedule a conversation:https://3dinstitute.com/schedule-appointment/When completing the form, let them know you heard about 3D through the Impactful Coaching Project Podcast. We'd love to know that Rob and ICP helped make the connection.Learn More3D Institute:https://3dinstitute.com/shop/Impactful Coaching Project Newsletter:https://impactfulcoachingproject.substack.com/

In This Episode Of Business Lunch: We open our consulting for equity playbook right after wrapping a real $50,000 half day consult. They walk through the exact process step by step: getting the leadership team aligned on the problem to be solved, the 1 3 1 framework, the report of findings, and how to get buy in without losing the room. If you consult, this is a process you can run tomorrow. If you own a company, it works just as well as a self consult.Chapters:0:00 A real consult opens the playbook1:00 Consulting for equity and the half day consult model2:24 The client and the four times sales goal5:21 Step one is alignment on the problem to be solved6:25 Keep doing, stop doing, start doing10:22 Value drivers and the theory of constraints17:22 The 1 3 1 framework and the report of findings22:26 Send recommendations before the meeting24:52 Leads, conversion, and the ICP trap34:18 The awareness scale and where the ads were aimed38:36 Handling pushback without attacking the person44:15 Agree, disagree and commit, or recuseListen to Business Lunch:Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZFollow Roland Frasier:Instagram: https://www.instagram.com/rolandfrasier/LinkedIn: https://www.linkedin.com/in/rolandfrasier/TikTok: https://www.tiktok.com/@rolandfrasierFacebook: https://www.facebook.com/RolandFrasierPage/Everything else: https://msha.ke/rolandfrasier/Follow Ryan Deiss:Instagram: https://www.instagram.com/ryandeiss/LinkedIn: https://www.linkedin.com/in/ryandeiss/X: https://x.com/ryandeissVisit: https://www.scalable.coMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard

En este episodio hablamos de noticias musicales, historias absurdas y uno que otro escándalo que demuestra que la industria nunca se queda sin material. Platicamos de las polémicas declaraciones sobre las cenizas de Tupac, que supuestamente terminaron siendo fumadas por algunos de sus amigos; el regreso a la música del niño de Baby Shark, ahora convertido en adolescente; y las declaraciones de Dr. Dre sobre la inteligencia artificial, a la que considera una herramienta creativa y no una amenaza. También nos metemos en el misterio del rapero enmascarado de Liverpool al que durante meses relacionaron con Timothée Chalamet, además del peculiar festival de fans de ICP que terminó con arrestos y una cantidad absurda de drogas incautadas. Y eso no es todo: los vecinos de Creamfields están hartos del festival, el Daily Mail vuelve a demostrar por qué tiene tan mala fama al intentar encontrar a una estrella que ni siquiera era la persona que fotografiaron, llega un nuevo álbum de versiones de Never Enough y Liam Gallagher tiene un mensaje muy particular para quienes sueñan con verlo en cierto festival. Únete a nuestro grupo de Facebook: https://www.facebook.com/groups/1012646383467657 Síguenos: https://www.instagram.com/musicosdesillonpodcast/ https://twitter.com/musicosdesillon https://www.facebook.com/musicosdesillon/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lindsay Rios is a Fractional CRO & owner of GTM Done Right, helping B2B companies turn accidental growth into intentional growth. Many of the businesses she works with have built revenue growth through referrals, word of mouth and organic inbound. But eventually those channels stop producing the same results, growth becomes less predictable, and leadership realizes they need a more intentional go-to-market strategy. This is where Lindsay comes in to identify the real causes of stalled growth, whether it's a misaligned ICP, a disconnected revenue strategy or what she famously calls a "poopy pipeline." Lindsay also partners alongside Mandy McEwen, where they help business with their revenue growth by integrating social selling into their GTM strategy. Links https://www.lindsayrios.com https://yourfuturebiz.com https://nextwave.golumi.io If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Most small businesses don't have a marketing problem—they have a stage problem.

Most teams use AI to do the same work faster, which Nav compares to building a faster photocopier. In this episode of Content Amplified, Navneet Singh, Chief Marketing Officer at Eightfold AI, explains what happens when you aim AI at outcomes that were never possible in the first place. Nav walks through Mira, Eightfold's marketing intelligence and response architect: an agent that takes an ICP, campaign goals, and a timeframe, then generates a full campaign blueprint with social, PR, analyst relations, and paid media components, cutting campaign execution from 10 weeks to 3 days. He shares how sales call insights from Clari Copilot feed the agent, how recursive learning improves campaigns after launch, and why the marketer's job shifts to goals, judgment, and orchestration. His biggest lesson: the hardest part of AI adoption is not the AI or the tools, it is the knowledge architecture that feeds it. If you want a practical picture of agent-driven marketing, start here.About NavNavneet Singh is the Chief Marketing Officer at Eightfold AI, the talent-intelligence platform with customers in more than 100 countries. He spent the first 16 years of his career in product management at Deloitte, Oracle, Cisco, and startups, building product lines up to a billion dollars. He then moved into marketing and spent 10 years building the marketing function at Palo Alto Networks as the company grew from 2,000 to nearly 20,000 people. He joined Eightfold AI as CMO six months ago.Show NotesConnect with Nav on LinkedIn: https://www.linkedin.com/in/nasingh/Text us what you think about this episode!

Traditional search engine volume is experiencing a structural decline as AI chatbots and generative answer engines redefine how buyers seek solutions. Despite this massive shift toward generative discovery, many B2B organizations are still relying on outdated organic playbooks, resulting in a decrease in their organic search visibility. How can B2B marketing teams adapt their digital strategy to maintain organic dominance and capture market share in an AI-first search environment?In this episode, we sit down with Jenna Hannon, Founder of Hatter, who shared actionable strategies to drive long-term growth by increasing your AI search visibility. Jenna broke down the critical transition from legacy SEO to Answer Engine Optimization (AEO) powered by generative search models. She analyzed the operational impact of changing search behavior and why broad keyword targeting is losing ground to hyper-specific user prompts. Jenna also explained how large language models (LLMs) parse context to surface authoritative B2B solutions, while outlining the diminishing influence of traditional backlink building. Finally, Jenna delivered her proven framework for optimizing B2B content for generative engines and elaborated on the precise metrics growth teams must track to measure success. 

In this episode of Topline Spotlight, Sam Jacobs sits down with Snehal Nimje, co-founder and CEO of Outdoo, to talk about one of the hardest calls an early-stage founder can make: narrowing focus when leads are coming in. Snehal breaks down how Outdoo went from trying to serve every mid-market and enterprise buyer to getting much more specific about where the product was truly essential. They get into why usage dropped, what customer conversations revealed, how the team handled the internal shift, and what changed once they focused on insurance and finance use cases where compliance and ramp speed mattered most. They also talk about: - Why enterprise readiness starts with architecture, compliance, and security - How to tell the difference between interest and real traction - What founders miss when they chase every lead - Where defensibility really comes from in AI Chapters: 00:00 Intro 00:46 Meet Snehal Nimje and Outdoo 04:55 Why selling to everyone nearly derailed the business 06:51 Finding the customers who truly need your product 08:54 The hard decision to narrow their ICP 11:00 How focus accelerated enterprise growth 13:09 Advice for founders struggling to find product-market fit 15:36 What creates a moat in the AI era? 17:13 Why workflow—not AI models—is the real competitive advantage 18:51 Snehal's biggest business inspiration 19:38 Where to find Snehal and Outdoo Try Outdoo: outdoo.ai If you're building an early-stage company and trying to find traction without turning your product into a Frankenstein, this one's worth your time. Subscribe for more founder stories, operator lessons, and go-to-market conversations from Topline.

Send us Fan MailIn this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu welcomes back Jeff Reekers, co-founder and CEO of Champion, to explore how his perspective on go-to-market has evolved from his years as an operator to building and scaling a company as a founder.Jeff defines go-to-market as the process of commercializing a solution to an important problem at massive scale, a perspective shaped by his journey from marketing leadership at Aircall to building Champion, a customer revenue orchestration platform focused on turning successful customers into a source of growth.The conversation dives into the importance of staying deeply connected to customer problems, knowing which customers to say no to, and building a GTM motion where customer success, relationships, and trust become the foundation for pipeline, expansion, and long-term revenue.They dive into:Why solving an important customer problem should be the cornerstone of every GTM strategy.How companies lose touch with their customers as they scale, and ways leaders can keep customer understanding embedded across the organization.Jeff's “90 in 90” approach of conducting 90 customer conversations in 90 days before fully committing to a product and market.How those early conversations helped Champion validate its thesis, attract design partners, and generate revenue before the product was fully built.Why Champion shifted its focus away from smaller, price-sensitive customers and doubled down on upper mid-market and enterprise accounts.The critical founder lesson of learning who to say no to, even when it means walking away from potential revenue.Why the signature on a contract should be viewed as the starting line for customer success, not the finish line for sales.How Champion thinks about “customers to build pipeline” instead of simply using pipeline to acquire more customers.Why GRR and NRR are foundational metrics for building a durable, scalable SaaS company.How executive dinners, customer experiences, partnerships, and referrals became some of Champion's strongest growth channels.The story behind a three-day customer summit that evolved into a manifesto, attracted hundreds of supporters, and generated new customers.Why trust and human relationships may become even more important as AI transforms how companies research and purchase software.The difference between scaling from 1 to 100 as an operator and surviving the difficult 0-to-1 journey as a founder.Why investing in relationships early creates a compounding advantage throughout your career.Jeff's central philosophy is simple: the finish line isn't the signed deal—it's the customer's success.This episode is a deep dive into founder-led GTM, ICP validation, customer-led growth, enterprise SaaS, retention, and the power of building genuine champions around your business.Connect with Vijay Damojipurapu on LinkedInConnect with Jeff ReekersBrought to you by: stratyve.com

In this Kitchen Side episode, Alex Birkett and Allie Decker unpack what actually makes content valuable in the age of AI, moving past the tired debate over human versus AI-produced content to the deeper question of how companies should measure quality at all. Drawing on decision theory and the idea that almost anything can be measured, they argue that production method matters far less than whether a piece teaches something new and lands with the people it is meant for. They explore AI visibility as a kind of digital brand recall, why sentiment and context matter more than raw share of voice, and how incumbents and startups face very different battles in shaping their narrative across the web. The conversation also digs into why brands no longer own their own story, the compounding risk of building exposure in the wrong category, and why a human QA layer grounded in real customer understanding is the one part of the content system that should never be automated. Key Takeaways The debate over AI-produced versus human-produced content misses the deeper question of how to define and measure content quality in the first place. Almost anything can be measured if a decision carries uncertainty and risk, including fuzzy concepts like brand affinity or customer experience, by breaking them into concrete, quantifiable components. Measurement is only worth doing when the cost of collecting it is lower than the value of reducing uncertainty, and when you will actually act on the result. AI visibility works like a digital brand recall survey, but raw visibility is meaningless without understanding the context and sentiment in which a brand is mentioned. Segmenting prompts by ICP and buying stage reveals visibility gaps that aggregate scores hide, such as a brand appearing at 40 percent overall but only 4 percent for enterprise queries. Brands no longer own their own narrative, because if the rest of the web contradicts a company's website, LLMs treat the external consensus as the truth. Incumbents with high domain authority have an SEO advantage but face a harder AEO battle, since years of press, mentions, and third-party content are slow and expensive to re-steer. Startups can win by getting specific for narrow prompts and buying-journey stages, but building heavy exposure around one positioning creates risk if they later pivot. AI content programs fail because of weak systems, not the AI itself, so the durable model is human strategy up front, AI in the middle, and a human QA layer at the end. Customer understanding is the last defensible advantage, and the one part of the content system that should stay human is the empathy to judge whether a piece will actually land. Show Links Connect with Alex Birkett on LinkedIn and Twitter Connect with Allie Decker on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the "kitchen side" of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Living on Mars with National Geographic Explorer and Photographer, MacKenzie Calle.Mackenzie Calle is a photographer and National Geographic Explorer based in Brooklyn. Her work has been recognized by institutions that include World Press Photo, Magnum Foundation, and the Sony World Photography Awards.  She's a graduate of NYU's Tisch School of the Arts with a degree in Cinema Studies and was awarded the Director's Fellowship to attend ICP's Documentary Practice and Visual Journalism program. Prior to her photography career, she was a Photo Producer at NBCUniversal across networks that include NBC, MSNBC, and Bravo. Clients include National Geographic, NBCUniversal, The Washington Post, GAYLETTER, Discovery, Versant, The Wall Street Journal, and Flair Airlines.Richard and MacKenzie talk about doing photography, living, and traveling to Mars, the July 2026 National Geographic cover photo, and the World's Biggest Analog, funded and made possible by the National Geographic Society.Notable Links:MacKenzie Calle WebsiteMacKenzie Calle InstagramThe World's Biggest AnalogMacKenzie's TEDx TalkNational Geographic July 2026 IssueNational Geographic Society*******MUENCH WORKSHOPS GIVEAWAY** Win a free workshop with me to Bosque del Apache, New Mexico in January, 2027. Application is free! CLICK HERE to learn more.*****This episode is brought to you by Kase Revolution Plus Filters. I travel the world with my camera, and I can use any photography filters I like, and I've tried all of them, but in recent years I've landed on Kase Filters.Kase filters are made with premium materials, HD optical glass, shockproof, Ultra-Low Reflectivity, zero color cast, round and square filter designs, magnetic systems, filter holders, adapters, step-up rings, and everything I need so I never miss a moment.And now, my listeners can get 10% off the Kase Filters Amazon page when they visit. beyondthelens.fm/kase and use coupon code BERNABE10Kase Filters, Capture with Confidence.Follow Richard Bernabe:Substack: https://richardbernabe.substack.comInstagram: https://www.instagram.com/bernabephoto/Twitter/X: https://x.com/bernabephotoFacebook: https://www.facebook.com/bernabephoto

It's a special day in the history of ICP.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.