Podcasts about ICP

This week, join Peter and Chris as they deep dive into the fifteenth track off Freek Show by Twiztid, "Broken Wingz," along with Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss AI taking our jobs as juggalo historians, talk about UFO sightings an space aliens in Juggalo history, and tackle important topics like if you like chicken if it is barbequed (barbequed barbequed)!      TIME STAMPS! 0:00:00 (Start)    0:07:54 (Tale of the Tape)    0:18:56 (Lyrical Deep Dive)    0:45:15 (Twiztid's Version)    1:02:54 (Wrapping Up/Ending Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

In this episode, I sat down with @Sharon Toerek from Innovative Agency to talk about the real shifts happening in agency business development — and the constant evolution that comes with them. We unpacked why 2025 is the year agencies need to get honest about their positioning, how trust — not information — has become the key currency, and why specialization isn't just smart, it's essential for survival.⏱️ Timestamps0:00 – Welcome and introduction: why the agency landscape feels confusing in 2025 2:10 – The “trust recession” and why agencies are more anxious than ever 5:00 – Why information is cheap but credibility is expensive 6:30 – Specialization as a core sales lever (not just a niche tactic) 9:45 – The fear that keeps most agencies from focusing 12:00 – What ruins deals when you're not specialized 13:30 – Why the “show, don't tell” principle beats overblown ROI claims 15:00 – Thought leadership as a frictionless entry point 17:30 – How to build thought leadership around your ICP (not your ego) 19:00 – Should the founder always be the face of the content? 21:30 – Balancing new client acquisition with organic growth 23:00 – Dan's “Trust Matrix” for prioritizing outbound calls 24:30 – Systematizing referrals (without being weird about it) 26:00 – The three “food groups” of agency sales 28:00 – Why most agencies over-engineer outbound and underdeliver 29:30 – What's surprised Dan about agency sales in recent years 31:00 – What smart agency owners are doing differently 32:00 – Where AI helps — and where it's just shiny object syndrome 34:00 – Why more agencies will start to look like consultancies soon 35:00 – Where to go to learn more about Dan's model

In this episode, we're joined by Devon Kuntzman, founder of Transforming Toddlerhood and one of today's leading voices on positive toddler parenting. Devon challenges the myth of the “terrible twos” and instead invites us to see toddlerhood as a powerful stage of growth, curiosity, and connection. Together we explore practical strategies for navigating big feelings, setting loving boundaries, and supporting your child's emerging independence. With humor and compassion, Devon helps parents shift from power struggles to partnership, making daily life with toddlers more joyful and connected. If you're raising little ones—or supporting families who are—you won't want to miss the wisdom in this conversation.To find out more about Devon, click here: https://www.transformingtoddlerhood.com/Wanting more from ICP? Get 50 % off our annual membership with the coupon code: PODCAST5090+ courses on parenting and children's mental healthPrivate community where you can feel supportedWorkbooks, parenting scripts, and printablesMember-only Webinars Course Certificates for Continuing EducationAccess to our Certification ProgramLive Q & A Sessions for Parents & ProfesssionalsBi-Annual Parenting & Mental Health ConferencesDownloadable Social Media CollectionRobust Resource LibraryClick here for more Hosted on Acast. See acast.com/privacy for more information.

This week, join Peter and Chris as they deep dive into the fourteenth track off Freek Show by Twiztid, "Where Itz Goin Down", with special guests Blaze, ABK and the Three 6 Mafia, along with Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss the history of 3 6 in and out of the Juggalo world, talk about women on tracks for Psychopathic Records, and tackle important topics like going to shows at the Sanctuary Club in Hamtramck!      TIME STAMPS! 0:00:00 (Start)    0:20:35 (Tale of the Tape/Three 6 Mafia History Lesson)    0:39:38 (Lyrical Deep Dive)    1:27:40 (3 6 in the Juggalo World)    1:35:15 (Wrapping Up/Ending Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

What if your podcast could be more than just content, and actually become your best sales and marketing engine? In this live episode from CultureCon® 2025, Nikki and Eric share their secret playbook for turning podcasts into powerful business growth tools. From claiming your niche and attracting the right guests, to creating inbound momentum and unlocking sponsorship opportunities, they reveal how podcasting, done with intention, can drive brand awareness, new relationships, and even revenue. Whether you're podcast-curious or looking to maximize your current show, this conversation proves that podcasting isn't just about downloads… it's about results.

We sit down with Dr. Laura Markham—clinical psychologist, bestselling author, and founder of Aha! Parenting—to explore one of the biggest challenges parents face: sibling relationships. From everyday squabbles to deep rivalries, siblings can bring out both the best and the worst in each other. Dr. Markham shares evidence-based tools to reduce conflict, foster empathy, and build lifelong bonds of connection between brothers and sisters. Together we talk about how parents can move away from refereeing fights and instead coach their children toward problem-solving, emotional regulation, and mutual respect. Whether you're navigating constant bickering, helping kids adjust to a new sibling, or simply hoping to strengthen sibling harmony in your home, this episode is packed with warmth, wisdom, and practical takeaways you can use right away.More information on Dr Markham's book, Peaceful Parent, Happy Siblings can be found here: https://www.peacefulparenthappykids.com/peaceful-parent-happy-siblingsHer wonderful website: https://www.peacefulparenthappykids.com/peaceful-parent-happy-kidsWanting more from ICP? Get 50 % off our annual membership with the coupon code: PODCAST5090+ courses on parenting and children's mental healthPrivate community where you can feel supportedWorkbooks, parenting scripts, and printablesMember-only Webinars Course Certificates for Continuing EducationAccess to our Certification ProgramLive Q & A Sessions for Parents & ProfesssionalsBi-Annual Parenting & Mental Health ConferencesDownloadable Social Media CollectionRobust Resource LibraryClick here for more Hosted on Acast. See acast.com/privacy for more information.

StrongestLayer is building AI-native email security architecture designed for threats that defeat pattern-matching systems. The company pivoted from security awareness training after early customers discovered its phishing detection plugin caught advanced threats that legacy gateway solutions missed. In a recent episode of Category Visionaries, we sat down with Alan LeFort, CEO of StrongestLayer, to discuss why architectural generation matters more than vendor reputation in email security, and how they're using transparent proof-of-concept methodology to displace 20-year incumbents.   Topics Discussed: Why AI-generated attacks with n=1 datasets break signature-based detection architectures The convergence of legitimate marketing automation and phishing techniques (lookalike domains, intent signals, AI-personalized messaging) How 2% of attack types represent 90% of breach value, forecast to reach 17% of volume by 2027 Transparent POC strategy achieving 85% meeting-to-POC and 100% qualified-POC-to-technical-win conversion Stage-based ICP selection: targeting 1,000-10,000 seats for sub-6-month sales cycles with enterprise compliance requirements Harvard Kennedy School research: AI enables 88% employee profiling from public data, 95% cost reduction for targeted campaigns, and 60% click rates versus 12% baseline   GTM Lessons For B2B Founders: Deploy transparent POCs as category displacement weapons: When attacking entrenched incumbents, StrongestLayer runs one-week POCs behind existing email security gateways with zero commercial pressure—just visibility into what's being missed. At a sub-1,000-seat company running behind a top-three market leader, they surfaced 80 advanced threats in one week. This approach converts 85% of first meetings to POC and 100% of qualified POCs to technical wins. The insight: In technical categories where buyers are sophisticated, removing evaluation friction and letting comparative performance speak eliminates trust barriers faster than enterprise reference selling. Stage-match your ICP to burn rate tolerance, not TAM: Alan deliberately excludes Fortune 500 despite universal email security need: "When their procurement team is bigger than your whole company, not a good scene." Instead, they target 1,000-10,000 seats—enterprises with SOC2/compliance obligations but without Fortune 500 security budgets or staffing. These accounts close in under 6 months. The framework: Define ICP by sales cycle length your runway can sustain, then expand segments as capital position improves. Your ICP should evolve with company stage, not remain static based on ideal long-term positioning. Trade IP opacity for velocity when architectural advantage compounds: Unlike security vendors protecting methodology behind NDAs, StrongestLayer publishes full product demos on YouTube and shares detection logic openly. Alan's thesis: "I'm going all in on velocity. I'm going to transparently share, get it in front of as many customers as we can." This works because their advantage is continuous AI model improvement velocity, not a static algorithm competitors could copy. If your moat is execution speed and iteration cycles rather than a single proprietary technique, transparency accelerates trust-building and shortens enterprise consideration periods. Quantify the shift from volume metrics to value-at-risk metrics: Rather than competing on total threat detection volume, StrongestLayer focuses on the 2% of attack types (BEC, advanced spear phishing) that represent 90% of breach value—and are growing to 17% of attack volume by 2027. They weaponize third-party research (Harvard Kennedy School) showing AI reduces targeted attack costs by 95% while increasing success rates from 12% to 60%. The pattern: Find authoritative external validation that the threat landscape is fundamentally shifting, making incumbent solutions architecturally insufficient regardless of brand strength. Bifurcate messaging by operational reality, not just title: Alan messages CISOs around risk buying-down and ROI, positioning email security as a solved problem that's becoming unsolved. For security operations teams, the pitch centers on eliminating 70% false-positive user submissions that waste skilled analyst time. Both personas use the same tools, but CISOs face board-level breach risk while SOC teams face daily toil from alert fatigue. The takeaway: Map distinct daily operational pains for each buying committee member rather than broadcasting unified value propositions that dilute relevance.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Healthcare providers waste $950 billion annually on manual workarounds caused by fragmented EHR systems and integration costs that don't scale. Shadowbox has developed a patented browser technology that functions as an API, enabling instant EHR data access without traditional integration expenses. In this episode of Category Visionaries, we sat down with Gregory Stein, CEO of Shadowbox, to dissect how the company evolved from serving desperate lab diagnostics customers to building strategic partnerships with established healthcare IT players like HC1 to reach health systems.   Topics Discussed: How the 21st Century Cures Act information blocking provisions remain largely unenforced, allowing EHR vendors to maintain data monopolies through integration fees Shadowbox's technical architecture: a white-labeled browser that accesses the document object model and API endpoints to extract HIPAA-compliant data without custom integrations Market entry strategy—targeting financially distressed lab diagnostics providers who couldn't afford traditional integration costs The HC1 partnership model: splitting the market by use case rather than geography, with HL7/API integrations going to HC1 and rapid, low-cost deployments going to Shadowbox Sequential interoperability capabilities that enable multiple vendor touchpoints (prior authorization, eligibility verification, billing) from a single data extraction   GTM Lessons For B2B Founders: Target customers facing existential financial pressure, not optimal market conditions: Shadowbox entered through lab diagnostics—a commoditized, low-margin segment hemorrhaging money where providers faced $5K-$50K integration costs per connection taking 3-6 months. Greg acknowledged labs are "the redheaded stepchild of healthcare" but their desperation made them willing to pilot unproven technology. The lesson: segments with severe unit economics problems become early adopter pools because status quo costs exceed perceived risk of new vendors. Build a partnerships function before you have market leverage: Shadowbox hired a partnerships-focused employee early to cultivate relationships with RCM vendors and lab information system providers already selling to target customers. Rather than waiting for customer traction to attract partners, they used partnerships to generate initial traction. Greg emphasized healthcare adoption requires credible references—partnerships provide instant credibility entrepreneurs can't buy. Map your ecosystem's existing vendor relationships and pursue co-sell arrangements before achieving meaningful ARR. Use early customer feedback to migrate upmarket, not pivot laterally: Shadowbox started with labs, expanded to imaging centers, but their true ICP emerged as health systems with 500-1,000 community providers on disparate EHRs where traditional integration economics break down. Greg noted: "health systems that have major outreach programs where it doesn't pencil out to have them on their EPIC system." The migration path moved from small, desperate customers toward larger organizations facing the same core problem at scale. Don't mistake initial ICP for ultimate ICP—use early segments as beachheads to validate technology before pursuing customers with better economics. Partner with horizontal competitors when you solve orthogonal use cases: The HC1 deal splits the interoperability market—structured, predictable integrations go to HC1's traditional approach while rapid deployments to fragmented provider networks go to Shadowbox. This isn't channel partnership but market segmentation by use case economics. Greg explained they bring "something complementary to and in some ways competitive" but combined create offerings competitors can't match. Evaluate whether your "competitors" actually serve different jobs-to-be-done within the same category, then structure partnerships around use case delineation rather than territorial splits. Leverage policy expertise as product moat in regulated markets: Greg's Capitol Hill background enabled Shadowbox to support the Coalition for Innovative Lab Testing's successful lawsuit blocking FDA regulation of lab-developed tests—directly protecting their customers' business models. This wasn't marketing but strategic positioning that demonstrates commitment beyond vendor relationships. In heavily regulated industries, founders with policy expertise or advisors who can shape regulatory outcomes create defensibility that pure technology cannot. Consider how industry advocacy amplifies customer loyalty while potentially expanding TAM through favorable regulatory changes.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.   Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In episode 467, I'm joined by Pete Kazanjy, author of Founding Sales, and one of the earliest voices behind the “founder-led sales” movement. Pete shares lessons from building and scaling startups, the critical mindset shifts founders must make when selling, and why focusing on your ideal customer profile (ICP) is key to growth. From when to hire your first sales rep to the biggest blind spots founders face, this conversation is packed with practical insights for any early-stage entrepreneur navigating sales for the first time.Find Pete Online:Website: https://www.foundingsales.com/LinkedIn: https://www.linkedin.com/in/kazanjy/Twitter: https://x.com/KazanjyYouTube: https://www.youtube.com/@FounderLedSalesStoriesSubstack: https://founderledsalesstories.substack.comFounder-Led Sales Stories Podcast: https://open.spotify.com/show/0GktosGS97HbPoVr8jq5T1

In this episode of the East Coast Elite series, we sit down with Nakul Mandan, founder and partner at Audacious Ventures, to discuss his unique approach to early-stage investing. After an 18-year career, Nakul discovered a powerful differentiator: an in-house playbook for recruiting exceptional talent and building scalable sales engines. He shares how his experience with a legendary sales leader transformed his investment philosophy, leading him to double down on "founder quality" and "10x individual contributors". We dive into tangible advice for founders on everything from identifying an urgent problem to solve to knowing when to hire their first sales team. Nakul also provides invaluable guidance for salespeople and execs looking to break into the world of venture capital.

Contributor: Alec Coston, MD Case Report Summary: A 17-year-old female involved in a motor vehicle collision presented to a rural emergency facility via personally operated vehicle. During workup and initial CT scan, the patient began rapidly decompensating with CT revealing a 1.5cm epidural hematoma with 7mm of midline shift. The patient went from being able to walk and talk to being obtunded with a blown left pupil and unresponsive. Following intubation, the patient was being prepared for transport but potential delays required immediate emergency evacuation of the hematoma via a Burr Hole. A traditional Burr Drill was not immediately available at the facility, so an improvised Burr Drill using an Intraosseous (IO) drill was used. 35mL of blood was removed from the hematoma and the patient immediately improved from a GCS of 3 to GCS of 8. The patient was transferred to a higher level of care facility, extubated the following day, and made a full neurological recovery.  Educational Pearls: What is an epidural hematoma? An epidural hematoma is a collection of blood between the dura mater (outermost layer of the meninges) and the skull, whereas a subdural hematoma is a collection of blood between the dura mater and arachnoid mater. Both can be life threatening depending on location and size. Epidural hematomas tend to be arterial, and are typically secondary to trauma and can rapidly expand, but with timely recognition and evacuation of the bleed, favorable outcomes are often possible. What are typical intracranial pressures and at what levels do they become pathologic? Typical intracranial pressure (ICP) varies by age, but past infancy and early childhood, adolescents and adults have a value typically between 8-15mmHg. Values exceeding 20mmHg become pathologic and rise exponentially with increased volume. Initial symptoms may include headache, nausea, and vomiting, but with increased pressures may progress to more life threatening symptoms such as loss of consciousness, cranial nerve palsies, pupillary constriction or dilation (sign of herniation), and respiratory irregularities. What is the takeaway in timing of epidural hematomas? Older studies show that evacuation of a hematoma with lateralizing features before the two hour mark of coma symptom onset is correlated with decreased mortality (ranging from 15-17%), but beyond 2 hours the mortality increases to well over 50%. Though mortality statistics have grown more variable, early targeted evacuation of epidural hematomas still remains critical for improved patient outcomes. In austere conditions with limited resources, improvisation with interosseous drills and needles can improve patient outcomes and achieve the target therapy for epidural hematomas. References Haselsberger K, Pucher R, Auer LM. Prognosis after acute subdural or epidural haemorrhage. Acta Neurochir (Wien). 1988;90(3-4):111-116. doi:10.1007/BF01560563 Hawryluk GWJ, Nielson JL, Huie JR, et al. Analysis of Normal High-Frequency Intracranial Pressure Values and Treatment Threshold in Neurocritical Care Patients: Insights into Normal Values and a Potential Treatment Threshold. JAMA Neurol. 2020;77(9):1150-1158. doi:10.1001/jamaneurol.2020.1310 Pisică D, Volovici V, Yue JK, et al. Clinical and Imaging Characteristics, Care Pathways, and Outcomes of Traumatic Epidural Hematomas: A Collaborative European NeuroTrauma Effectiveness Research in Traumatic Brain Injury Study. Neurosurgery. 2024;95(5):986-999. doi:10.1227/neu.0000000000002982 Summarized by Dan Orbidan, OMS2 | Edited by Dan Orbidan and Jorge Chalit, OMS4 Donate: https://emergencymedicalminute.org/donate/

Cerebrium is a serverless AI infrastructure platform orchestrating CPU and GPU compute for companies building voice agents, healthcare AI systems, manufacturing defect detection, and LLM hosting. The company operates across global markets handling data residency constraints from GDPR to Saudi Arabia's data sovereignty requirements. In a recent episode of Category Visionaries, I sat down with Michael Louis, Co-Founder & CEO of Cerebrium, to explore how they built a high-performance infrastructure business serving enterprise customers with high five-figure to six-figure ACVs while maintaining 99.9%+ SLA requirements. Topics Discussed: Building AI infrastructure before the GPT moment and strategic patience during the hype cycle Scaling a distributed engineering team between Cape Town and NYC with 95% South African talent Partnership-driven revenue generation producing millions in ARR without traditional sales teams AI-powered market engineering achieving 35% LinkedIn reply rates through competitor analysis Technical differentiation through cold start optimization and network latency improvements Revenue expansion through global deployment and regulatory compliance automation GTM Lessons For B2B Founders: Treat go-to-market as a systems engineering problem: Michael reframed traditional sales challenges through an engineering lens, focusing on constraints, scalability, and data-driven optimization. "I try to reframe my go to market problem as an engineering one and try to pick up, okay, like what are my constraints? Like how can I do this, how can it scale?" This systematic approach led to testing 8-10 different strategies, measuring conversion rates, and building automated pipelines rather than relying on manual processes that don't scale. Structure partnerships for partner success before revenue sharing: Cerebrium generates millions in ARR through partners whose sales teams actively upsell their product. Their approach eliminates typical partnership friction: "We typically approach our partners saying like, look, you keep the money you make, we'll keep the money we make. If it goes well, we can talk about like rev share or some other agreement down the line." This removes commission complexity that kills B2B partnerships and allows partners to focus on customer value rather than internal revenue allocation conflicts. Build AI-powered competitive intelligence for outbound at scale: Cerebrium's 35% LinkedIn reply rate comes from scraping competitor followers and LinkedIn engagement, running prospects through qualification agents that check funding status, ICP fit, and technical roles, then generating personalized outreach referencing specific interactions. "We saw you commented on Michael's post about latency in voice. Like, we think that's interesting. Like, here's a case study we did in the voice space." The system processes thousands of prospects while maintaining personalization depth that manual processes can't match. Position infrastructure as revenue expansion, not cost optimization: While dev tools typically focus on developer productivity gains, Cerebrium frames their value proposition around market expansion and revenue growth. "We allow you to deploy your application in many different markets globally... go to market leaders love us and sales leaders because again we open up more markets for them and more revenue without getting their tech team involved." This messaging resonates with revenue stakeholders and justifies higher spending compared to pure cost-reduction positioning. Weaponize regulatory complexity as competitive differentiation: Cerebrium abstracts data sovereignty requirements across multiple jurisdictions - GDPR in Europe, data residency in Saudi Arabia, and other regional compliance frameworks. "As a company to build the infrastructure to have data sovereignty in all these companies and markets, it's a nightmare." By handling this complexity, they create significant switching costs and enable customers to expand internationally without engineering roadmap dependencies, making them essential to sales teams pursuing global accounts.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM   

Jag snackade marknadsföring med Leo Heijbel. Glöm inte att gilla och prenumerera om du gillar avsnittet.Innehåll:00:00:00 Intro & bakgrund – Gäst: Leo Heibel om marknad i snabbväxande tech00:07:30 Var ska du börja? Meta/Instagram vs LinkedIn för första marknadsföringen00:15:30 Case: Bianca Ingrosso – hype, kapital och att bygga bolag00:21:30 CRM & attribution: Google vs LinkedIn, budget och vad som faktiskt säljer00:26:30 Hitta din ICP & funnel – våga välja problem och målgrupp00:32:30 Case: Mauri & Kaya – format, berättelse och entreprenörskap00:38:30 B2B: SEO + LinkedIn i samspel med sälj (och när det funkar)00:45:30 Från teori till praktik: skapa innehåll ihop med experter som bygger trust00:53:00 Hooks som säljer – så tänker du kring budskap, annonser och budget00:58:00 AI-video & kortformat: TikTok/Instagram som growthmotor (Inet-exemplet)01:04:00 AI-kloner & automatiserade annonser – sätt dina USP:er (Inet-case)01:09:30 SEO i B2B 2025: AI-sammanfattningar, LLM‑chatbotar och rätt investeringar01:14:30 MVP & UX: lärdomar från Miro, Russell Brunson och Hormozi01:23:30 Välj kanal efter ICP: LinkedIn vs Instagram/TikTok – styrkor & svagheter01:36:30 Case: Inet – B2B‑video som bygger förtroende och driver affär01:42:00 TikTok för SaaS? När kortformatet lyfter ARR och när det inte gör det01:49:30 B2C‑kanalmix: TikTok + Meta – kundresa, varumärke och försäljning01:55:00 Case: ICA vs Coop – top‑of‑mind, pris vs känsla och varumärkesbyggande02:00:30 Employer branding i praktiken: sponsra medarbetarnas LinkedIn‑inlägg?02:06:30 Kanalmix i vård: Google/Meta vs TV (Kry, Amara) – vad fungerade faktiskt?

Nathan Schiess is a personal branding strategist and marketing expert who helps real estate professionals build authority, create visibility, and attract aligned relationships through strategic content. With a background in psychology, personal development, and real estate investing, Nathan blends storytelling and strategy to position his clients as trusted leaders in the industry.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways A personal brand is not vanity — it's a system for communicating credibility to investors. Social media should be treated as a business tool, not a personal diary. High-net-worth individuals invest in people they trust, not just in advertised returns. You don't need tens of thousands of followers — a small, targeted audience can raise millions. Content should focus on solving your ideal client's problems, not showcasing yourself.     Topics From Investor to Branding Expert Nathan built a 40-unit portfolio before transitioning to focus on branding. Learned the importance of documenting and marketing expertise after losing everything in a divorce. Why Personal Branding Matters Without a brand, every investor interaction requires retelling your story. A curated online presence creates confidence and trust before the first meeting. Overcoming Objections to Social Media Branding isn't about you — it's about your Ideal Client Profile (ICP). Being shy or reluctant isn't an excuse if your goals require visibility. Branding can be outsourced like any other business function. Content That Builds Trust Define your ICP clearly and tailor content to their problems, questions, roadblocks, and desired results. Consistency and clarity build authority over time. Followers who won't invest aren't your audience — focus only on those who will. Monetizing Without Vanity Metrics 1,000 quality followers can generate six figures in deal flow. Followers must know exactly how to work with you — clear calls to action are essential. Avoid content that entertains without converting.    

Welcome to a special launch series of the Pure Report podcast! Join us as we take a deep dive into Pure Storage's Intelligent Control Plane (ICP), a set of groundbreaking innovations redefining IT operations and enabling users to realize the Enterprise Data Cloud. We're thrilled to host Chadd Kenney, VP of Product Management, who helps us unpack how the ICP tackles data silos, operational complexity, and productivity bottlenecks, transforming hundreds of systems into what feels like one virtual cloud of data with Pure Fusion. Discover how Fusion Presets streamline policy-driven deployments, how intelligence extends to modern apps with Portworx native integration, and the exciting possibilities of AI-Copilot and Data Intelligence. In this episode, Chadd will share insights on how these innovations continue Pure Storage's core hallmark of simplicity in operations, delivering Evergreen architecture at a fleet-wide level. We'll explore how the ICP empowers operators with real-time awareness and workflow orchestration, as demonstrated at Accelerate in Las Vegas and New York, enabling full-stack, application-level outcomes. Plus, Chadd offers his "hot takes" on industry trends, common misconceptions about infrastructure automation, and the evolving role of the IT operator in the next five years. Tune in to understand how the Intelligent Control Plane and Pure Fusion are setting a new standard for data management.

This week, join Peter and Chris as they deep dive into the thirteenth track off Freek Show by Twiztid, "Empty", along with Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss Jackson Browne, talk about wrestling magazines, and tackle important topics like the members of the Dark Carnival hanging out after work!      TIME STAMPS! 0:00:00 (Start)    0:18:40 (Tale of the Tape)    0:24:45 (Lyrical Deep Dive)    0:44:24 (2025 Version and Video)    0:53:58 (Wrapping Up)    1:08:12 (Ending Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

Welcome to Season 3! In this heartfelt conversation, hosts Tammy Schamuhn and Tania Johnson open up about the emotional journey of choosing childcare. Whether it's daycare, a day home, or a nanny, many parents wrestle with guilt, worry, and uncertainty when it comes time to leave their child in someone else's care. Tammy and Tania, both psychologists and moms, share their personal experiences alongside professional insights to help parents navigate this transition with confidence and compassion. They explore why feelings of guilt are so common and how to reframe them, what to look for in a high-quality childcare setting, and the ways childcare can support a child's growth and social development. The episode also offers practical ideas for easing separation anxiety, both for parents and children. Whether you're preparing to return to work or simply exploring options, this conversation offers reassurance, research, and real-life wisdom to remind you that you are not alone in this decision.Wanting more from ICP? Get 50 % off our annual membership with the coupon code: PODCAST5090+ courses on parenting and children's mental healthPrivate community where you can feel supportedWorkbooks, parenting scripts, and printablesMember-only Webinars Course Certificates for Continuing EducationAccess to our Certification ProgramLive Q & A Sessions for Parents & ProfesssionalsBi-Annual Parenting & Mental Health ConferencesDownloadable Social Media CollectionRobust Resource LibraryClick here for more Hosted on Acast. See acast.com/privacy for more information.

Whatagraph has evolved from a bootstrap marketing reporting tool to a comprehensive marketing intelligence platform processing data from 12+ sources for marketing teams globally. With over $10 million in funding and a decade of iteration, the Lithuania-based company recently launched "Whatagraph 3.0"—a fundamental shift from pure sales-led to hybrid PLG motion. In this episode of Category Visionaries, Justas Malinauskas shares the technical and strategic decisions behind their transformation from agency tool to enterprise marketing intelligence platform, including their multi-agentic AI implementation and the SEO strategy that generates 500+ MQLs monthly. Topics Discussed: Technical architecture evolution from reporting automation to full-stack marketing intelligence Strategic pivot from sales-led to hybrid PLG/sales-led motion triggered by mission misalignment Advanced SEO methodology using competitor pain point analysis and search behavior reverse engineering AI implementation using multi-agentic systems rather than simple LLM integration Lithuania's bootstrap-first ecosystem and knowledge-sharing networks among unicorn companies Go-to-market evolution across three distinct phases over 10 years GTM Lessons For B2B Founders: Engineer time-to-value as your primary PLG enabler, not feature breadth: Whatagraph achieved 5-minute time-to-value from data connection to dashboard generation—versus the industry standard of hours—by rebuilding their onboarding around AI-powered automation rather than manual drag-and-drop configuration. Justas notes this wasn't just UI optimization but fundamental product architecture changes: "It's basically a lot of knowledge from our last 10 years...we're able to build it like really multi-agentic platform which helps to build those things in steps, not just like drop something randomly." For PLG success, optimize your technical stack for immediate value delivery, not comprehensive feature exposure. Weaponize competitor technical limitations through content strategy: Rather than competing on generic "best marketing tool" keywords, Whatagraph dominated by creating authoritative content around specific competitor pain points. Their "Looker Studio being slow" content strategy captured high-volume searches from frustrated users by actually helping solve the problem while positioning their technical advantages. Justas explains: "The biggest problem was it's actually very slow...when we have everything in house we can make things like very quick and speedy compared to there." Target technical pain points your architecture inherently solves rather than fighting brand-to-brand keyword battles. Align your ICP strategy with your actual technical capabilities, not market perception: Whatagraph's shift to hybrid PLG wasn't market-driven but mission-driven. Justas realized their technical product could serve smaller organizations, but their sales-led approach artificially excluded them: "We were not empowering in the first place people, everyone to make those data driven decisions fast...we were not allowing everyone into the product even if our product was allowing to." Audit whether your go-to-market motion matches your product's actual technical capabilities and addressable market, not just your current revenue optimization. Build SEO moats through search behavior psychology, not keyword tools: Whatagraph's SEO dominance came from Justas thinking like customers in problem-solving mode rather than using standard keyword research. He reverse-engineered the complete buyer journey: "People go through a very much regular process...they search for a problem...find a blog post...find a product...competition...pricing...reviews...then actually buy the product." They attempted to own multiple touchpoints in this journey through strategic content placement across different domains. Map your customer's actual research psychology, not just search volumes. Implement freemium with full core functionality, not feature limitations: Whatagraph's new freemium tier includes their complete AI-powered report generation ("Whatagraph IQ") with only data source limitations, not feature restrictions. This approach lets small users experience the full product value while creating natural upgrade triggers as they grow. Justas notes: "All the core functionality...you're able to talk with your data within AI capabilities and ask questions about your data as you would pay a couple of thousands a month." Design freemium around usage scaling, not capability restrictions, to demonstrate full product value.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM   

In this episode, Sam dives deep into Account-Based Prospecting (ABP) to help recruitment agencies move beyond the reactive "feast or famine" business cycle.Sam argues that by shifting focus from the 5% of companies actively hiring to the 95% who are playing the long game, recruiters can build lasting trust and become the go-to partner for future hiring needs. Throughout the episode, he outlines the core philosophy of ABP and breaks down the guiding principles of ABP — including: providing proactive value, earning the call, and focusing on business outcomes.You'll walk away with a practical guide for building your own Ideal Client Profile (ICP) and a SPINE framework for crafting specific and insightful market intelligence. That's a LOT for a 17-minute episode, if you ask us. Sam wouldn't say this, because he's humble, but it's a MASTERCLASS — and it's just part one of a series, so stay tuned. Chapters:00:00 - The account-based prospecting masterclass for recruiters04:17 - The mindset shift that ends the feast or famine cycle07:10 - Building your agency's ideal client profile (ICP)09:30 - The SPINE framework for attracting your ideal clients13:10 - Building your ABP playbook for consistent revenueExplore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

This week, join Peter and Chris as they deep dive into the twelvth track off Freek Show by Twiztid, "Wut Tha Dead Like", along with Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss Silver Scream 2025, talk about the new Twiztid tour merch, and tackle important topics like all things cryptozoology!      TIME STAMPS! 0:00:00 (Start)    0:19:54 (Tale of the Tape)    0:27:58 (Lyrical Deep Dive)    1:08:30 (2025 Version and Video)    1:21:49 (Wrapping up/Final Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

What do you do when everyone loves your product but no one's paying for it? That was the challenge facing Beautiful.ai. Founder Mitch Grasso nailed the product, but to build a sustainable business, he brought in operator Jason Lapp as CEO. In this conversation, Jason shares how Beautiful.ai killed its freemium tier, introduced a credit-card-gated trial without losing momentum, and learned to serve both self-serve and enterprise customers at the same time. He also explains how to listen to customer feedback without becoming a feature factory, and why non-technical founders shouldn't try to know everything about the tech stack. If you're a founder wondering when to put up a paywall — or how to balance PLG with enterprise sales — here's a playbook. RUNTIME 46:20 EPISODE BREAKDOWN (3:35) “ The timing of us coming together was really fortuitous for beautiful because he had already built the first version of beautiful and put it in market.” (6:28) “ Microsoft and Google report that there's close to a billion people that use presentation software on a monthly basis.” (10:51) “ At a certain point after getting in market, you start to get a different set of signal.” (14:52) The free trial period is a great opportunity to learn about what customers value most. (19:56) Leverage “emotional” feedback to improve the customer experience. (23:46) “ We do have a guiding principle, which is: on the customer side, we generally don't build for one customer need.” (26:17) Beautiful.ai uses NPS surveys to gather feedback from enterprise and individual users. (28:49) Since pivoting to paid, they have separate teams for enterprise and individual customers. (23:02) “ We think about an ICP, and then we think about an IECP, meaning the enterprise as a whole.” (33:57) Capturing behavioral and attitudinal data to understand customer behavior. (37:18)  How the broader rise of generative AI has influenced GTM strategy. (42:33) Jason shares some advice for non-technical CEOs. LINKS Jason Lapp Beautiful.ai AI Isn't Coming For Jobs, It's Coming For Inefficiency Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value, Teresa Torres Everything You Need to Know About Freemium Pricing, Kyle Poyar, OpenView Partners SUBSCRIBE

In this episode of the Trauma and Burn Anesthesia Series, we examine traumatic brain injury, the leading cause of trauma-related death in the U.S., affecting over a million people annually and leaving millions with long-term disability. We discuss the importance of the Glasgow Coma Scale, the types of primary injuries such as subdural, epidural, and intraparenchymal hematomas as well as diffuse axonal injury, and how these lead to increased intracranial pressure, herniation, and neurological decline. We explore secondary brain injury from hypotension, hypoxemia, hypercapnia, and hyperthermia, emphasizing the need to maintain adequate perfusion and oxygenation while balancing damage control resuscitation. Key management strategies include hyperosmolar therapy, ICP monitoring, CSF drainage, hyperventilation, mannitol use, steroids, seizure and infection prophylaxis, and cautious fluid therapy. We also cover practical intraoperative considerations, avoiding excessive anesthetics, carefully managing CSF drains, and adjusting ventilation, while highlighting the added complexity when TBI patients also present with massive hemorrhage.Want to learn more? Create a FREE account at www.atomicanesthesia.com⚛️ CONNECT:

Gerar demanda de um lado, garantir oferta do outro, equilibrar expectativas e ainda manter a operação de pé. Como navegar essa complexidade quando o seu negócio atende múltiplos perfis de cliente ao mesmo tempo?Neste episódio do Growthaholics, Pedro Waengertner conversa com Julia Solomon, CMO do Charlie — startup que está reinventando a forma como lidamos com hospedagens de curta e média duração no Brasil. Desde o primeiro prédio operado até o canal próprio com 38% de share, a Julia compartilha como estruturaram uma operação escalável, mesmo com públicos muito distintos — de incorporadoras a viajantes corporativos.Falamos sobre segmentação de times, trade-offs na escolha dos primeiros canais de aquisição, transição de ferramentas, automações com IA e os dilemas que surgem ao expandir o escopo do ICP. Julia também destrincha como o Charlie evoluiu do foco inicial em supply para a construção de uma base própria de demanda — e como isso transformou o negócio.Como escolher o ICP inicial sem travar o crescimento futuroA importância (e o timing certo) de investir em processos e ferramentasEstratégias para sair da dependência das OTAs e construir canal próprioO que muda quando você vende para fundos, viajantes e empresas — ao mesmo tempoSe sua startup atende mais de um perfil de cliente — ou está cogitando isso — esse papo é pra você.Dá o play e vem com a gente!

Join us for a deeply insightful and compassionate conversation with Dr. Kelli Palfy, a registered psychologist and former RCMP officer, whose acclaimed book Men Too: Unspoken Truths About Male Sexual Abuse sheds light on a subject seldom discussed. Dr. Palfy brings her expertise to this episode, illuminating the complex landscape of trauma experienced by male survivors—ranging from mental health struggles like depression, PTSD, shame, and self-blame, to the societal and cultural forces that often silence and stigmatize them Drawing on personal narratives, research, and therapeutic insights, she unpacks how traditional ideals of masculinity—such as stoicism or being “the protector”—can inhibit disclosure and healing. She also offers hopeful, actionable pathways toward resilience and recovery, underscoring the importance of validation, supportive relationships, and safe spaces for healingTo find out more about Dr. Kelli, click here: https://kellipalfy.com/Wanting more from ICP? Get 50 % off our annual membership with the coupon code: PODCAST5090+ courses on parenting and children's mental healthPrivate community where you can feel supportedWorkbooks, parenting scripts, and printablesMember-only Webinars Course Certificates for Continuing EducationAccess to our Certification ProgramLive Q & A Sessions for Parents & ProfesssionalsBi-Annual Parenting & Mental Health ConferencesDownloadable Social Media CollectionRobust Resource LibraryClick here for more Hosted on Acast. See acast.com/privacy for more information.

We talk about how 90's pop-culture took over America, and how ICP predicted all of 21st-century politics RB: https://x.com/RossBenes https://t.co/5BvABo4l2i J: https://findmyfrens.net/jburden/ Buy me a coffee: https://www.buymeacoffee.com/j.burden Substack: https://substack.com/@jburden Patreon: https://patreon.com/Jburden GUMROAD: https://radiofreechicago.gumroad.com/l/ucduc Subscribestar: https://www.subscribestar.com/j-burden Axios: https://axios-remote-fitness-coaching.kit.com/8ebf7bacb8 ETH: 0xB06aF86d23B9304818729abfe02c07513e68Cb70 BTC: 33xLknSCeXFkpFsXRRMqYjGu43x14X1iEt

Most marketers are still figuring out how to actually make influencer marketing work — The “Jerry Maguire of LinkedIn” figured it out and built a business around it.In this episode of Reed Between the Lines, I sit down with Aneesh Lal, founder of The Wishly Group, the largest B2B creator agency in North America. From managing 75 campaigns a month to representing names like Kevin “KD” Dorsey, Jen Allen-Knuth, and David Meltzer, Aneesh is rewriting how brands and creators work together – and making millions in the process.He shares what marketers get wrong about pilots, why most campaigns underperform, and how to pick the right creator for your ICP. We also talk about the personal bets he made to launch Wishly and the mindset that keeps him focused on long-term wins over short-term money.Press play to discover:How Aneesh turned a side hustle into a category-defining agencyThe real reason brand pilots fail (and what to do instead)Why demand for B2B creator representation is explodingHow Aneesh sells six-figure campaigns that marketers feel good aboutThe trait every high-earning creator has in commonIf you're in B2B and serious about influencer marketing, you'll want this one in your queue.⬛ Get started with Goldcast: https://bit.ly/42bgdJo⬛ Partner with Share Your Genius: https://shareyourgenius.com/ ⬛ Follow Aneesh on LinkedIn: https://www.linkedin.com/in/aneeshlal/ More from The Reeder:

Send us a textIn this episode we interview Justin Cruz, Director of Digital Marketing at TSIA. He shares how his team builds a demand engine that stays human, relevant, and repeatable. Subscribe to Justin's Substack. What you'll learn in this episode:How Justin defines personalization: relevant and timely messaging, not a first-name token.A simple definition of scalability: systems that compound results over time.Why only a small share of your market is ready to buy—and how that changes your plan.How to sharpen your ICP with real purchase data and recent behavior.A practical way to map content to the five stages of awareness.How to reuse a few strong assets across segments without sounding generic.Where AI helps: synthesizing customer data and enabling on-site personalization.How to run a fast audit of your funnel, from reach to “contact us,” and fix obvious gaps.Tools and tactics he uses: AI-powered web personalization and message routing from ad to page.A plug-and-play framework (“FOCUS”) to keep strategy, tools, and tracking aligned.

Stevie Case breaks down how she's building one of the most advanced outbound sales machines in SaaS—balancing AI-driven efficiency with human-first selling to achieve conversion rates that beat inbound.

Defining an ideal customer and sourcing a target account list to match should be easy, but it isn't. On this episode of The Kula Ring, Jeff and Carman discuss how to craft an ideal customer profile (ICP), identify tools that can help, and warn about pitfalls along the way.

This episode of the OnBase Podcast features a compelling discussion with Nick Webb on the power of a modern go-to-market strategy. Host Paul Gibson and Nick explore the challenges of navigating organizational change and the critical shift from high-volume, low-quality lead generation to a targeted ABM/ABX approach. Nick shares the story of how CloudPay transformed its pipeline by moving from "net fishing" to "spear fishing," a move that quadrupled its sales pipeline.The conversation reveals why sales and marketing alignment is non-negotiable and how data-driven decisions provide the confidence needed to make bold changes. Nick details the hurdles, the mindset shifts, and the specific KPIs that were essential to driving this monumental transformation. This episode is a masterclass for any B2B leader looking to build a scalable and effective growth engine.Key TakeawaysQuality Over QuantityGenerating thousands of leads is meaningless if it doesn't translate to pipeline. Focusing on an agreed-upon ICP is the foundation of a successful GTM strategy.Shared KPIs Drive AlignmentShifting marketing's core KPI from lead volume to dollar-value pipeline ensures both sales and marketing are working toward the same goal.Data is Your Ally in ChangeUse data to prove the need for change and validate new strategies. Data-backed insights overcome resistance and build trust across teamsIt's a Partnership Not a HandoffThe old model of marketing throwing leads over the fence is broken. A modern GTM requires genuine collaboration where sales and marketing are fully integrated.Rethink Your TerminologyCalling leads "signals" reframes the follow-up process, shifting focus from pursuing an individual to understanding account-level interest.Quotes"Gone are the days where marketing people could get away with not knowing their numbers. We have to carry a number just like sales people do."Best Moments (07:22) – The Damascene Moment Nick details the realization that generating 3x more leads was actually causing the sales pipeline to fall.(09:38) – From Net Fishing to Spear Fishing The core analogy that drove CloudPay's strategic shift to a targeted ABM/ABX model.(14:25) – The New Playbook How CloudPay revolutionized its operations by changing KPIs, moving BDRs into marketing, and renaming leads to "signals."(20:00) – Overcoming Resistance Nick outlines the three groups of people in any change scenario and how to build momentum with advocates and data.(33:27) – Stopping the Attribution Wars The decision to stop attributing leads to specific departments and why it immediately ended internal friction.Shout-OutsKate Cox - CEO, Bray Leino.Tim Johnson - Field CTO, Gaming, Databricks.Andy McFarlane - VP of Marketing, Morse Micro.About the GuestNick Webb has more than 25 years of Marketing experience in world-class technology and fintech organisations, including Vodafone, Microsoft and WorldFirst. Now, as Chief Marketing Officer of CloudPay, Nick leads the Marketing team to build market awareness and drive business growth through the creation of a pipeline of leads and prospects for the Sales teams.Connect with Nick.

Callidus Legal AI is transforming litigation practice by building comprehensive AI-powered workflows for legal professionals. With 1,200 customers and 100% quarter-over-quarter growth, the company has developed a product-led growth strategy that combines domain-specific AI tools with visual multi-step workflows. In this episode, Justin McCallon shares how Callidus has achieved rapid growth through a zero-friction PLG approach while building trust in a traditionally conservative industry. Topics Discussed: The current state and future potential of AI in legal practice  Callidus's approach to building domain-specific legal AI tools with visual workflows  The company's comprehensive case database containing 11 million U.S. cases  Product-led growth strategies that drove 100% quarterly growth and 1,200 customers  Performance marketing optimization for legal AI tools  Building trust and eliminating hallucination risks in AI-powered legal research  The evolution from chatbot-based tools to sophisticated visual workflows  Organic growth strategies including making case databases freely accessible on the web GTM Lessons For B2B Founders: Master zero-friction PLG for professional services: Callidus achieved 1,200 customers and 100% quarterly growth by eliminating traditional B2B sales friction. Justin explained their approach: "Initially we did this with zero touch points, zero friction. You don't need to talk to anybody. It's basically just you come to our website, you sign up for a trial, you start using the app." This model works particularly well for professional services where individual practitioners can make purchasing decisions independently. Focus on high buyer-intent keywords for performance marketing success: Rather than casting a wide net, Callidus targeted specific, high-intent search terms. Justin emphasized: "A lot of people focus on words that maybe are too informational with lower buy intent." They focused on keywords like "legal AI assistant" and "legal AI research" that indicated immediate need rather than general curiosity. Founders should prioritize keywords that align with their ICP and indicate purchase readiness. Create organic acquisition through valuable free resources: Callidus moved their entire 11 million case database to the web for free access, creating a powerful organic acquisition engine. Justin described the strategy: "People have free access to every case that we have. And they can search, say Brown versus Board of Education. And we'll be one of the groups that has a page dedicated to that." This approach generates organic traffic while demonstrating product value, creating a natural conversion funnel from free users to paid customers. Optimize every funnel step with ruthless precision: Callidus's performance marketing success came from methodical funnel optimization. Justin broke down their approach: "Every step of the funnel. Break it down. What conversion rate are we seeing on this step of the funnel? What's benchmark? And then for the areas that are below benchmark, why are we not doing well?" Founders should treat each funnel step as a conversion problem to solve, using data to identify bottlenecks and creative solutions to address them. Build trust through domain expertise, not just technology: In conservative industries like law, trust is built through demonstrating deep domain knowledge. Callidus differentiates itself by combining legal expertise with engineering: "We have really visual multi step workflows, we have really deep engineering, we've tied both the legal knowledge and the engineering expertise." Founders entering regulated or conservative industries should emphasize domain credibility alongside technical capabilities. Use evaluation systems to optimize AI model performance: Rather than fine-tuning models, Callidus built comprehensive evaluation systems to optimize performance across different foundation models. Justin explained: "We've gone through and had lawyers say, hey, here's my case I've worked on in the past. Here are all of the cases I would reference here... Then we can say, okay, it looks like for this API call, GPT-4 is the best, and this one's Claude." This approach allows for dynamic optimization without the overhead of model training.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

This week, join Peter and Chris as they deep dive into the eleventh track off Freek Show by Twiztid, "Bagz", along with Twiztid's 2025 Version and the Remix! Sit back and listen as they dissect the lyrics and content of the track, discuss our favorite Twiztid weed tracks, talk about DARE memories, and tackle important topics like the history of Vampirates!      TIME STAMPS! 0:00:00 (Start)    0:12:17 (Tale of the Tape)    0:27:45 (Lyrical Deep Dive)    0:53:06 (Alt Versions and Video)    1:04:31 (Starting to Wrap Up)    1:07:33 (Final Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month, videos, chats and more! Even without paying, you can join the Patreon community! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

https://constraintcalculator.scoreapp.com/In this episode, Jordan Ross sits down with Noah, founder of a fast-growing TikTok shop agency, for a deep dive on what it really takes to scale from organic lead generation into a predictable, automated growth machine.Noah shares how cleaning up SOPs, defining his ideal client profile (ICP), and improving his sales process helped reduce churn to nearly zero. With his foundation set, Jordan consults him live on the next big challenge: building client acquisition funnels, leveraging paid ads, implementing CRMs, and setting up automations that free up time while fueling growth.Whether you're an agency owner, e-commerce marketer, or operator trying to escape “agency prison,” this conversation is packed with tactical insights to help you scale smarter, not harder. Chapters: – Intro & catching up with Noah – Noah's progress: SOPs, ICP clarity & reducing churn – The next challenge: generating more qualified leads – Paid ads vs. building a sales team — which comes first? – Creating granular ICP docs & client messaging – How to build a high-converting funnel with lead magnets – Why CRMs beat spreadsheets & the Go High Level advantage – Turning newsletters into conversion assets – Using YouTube for retargeting & sales content – Borrowing expertise short term: the Hormozi playbook – Automating onboarding & client experience with CRMs – Closing thoughts + resources for scalingTo learn more, go to 8figureagency.co

Big Fat Meatballs: A new Big AJ and Big Justice jam has dropped and have they finally lost it!? Serial Butt Sniffer: The Serial Butt Sniffer can't be stopped! It was only a few weeks ago he was arrested and he is back in custody for SNIFFING BUTTS. Raja Jackson: Rampage Jackson's son almost kills someone in a wrestling ring, all for clout? Also Chatgpt being sued by parents for child's suicide and Roz is back with Jeff on her Tiktok THE BEAR!, FUCK YOU, WATCH THIS!, SAVES THE DAY!, AT YOUR FUNERAL!, AI CHARACTERS!, AI MOUTH!, UPSCALED!, CEREBRAL KNOCK KNOCK JOKES!, WING NUTZ!, COMEDY!, MIKEY VIP!, A PATH!, BIG JUSTICE!, AJ!, BIG FAT MEATBALLS!, RIZZLER!, BELIEVE IN THE BOOM!, POOKIEJAMES!, PROVOLOGNE!, HEAD START!, COUSIN ANGELO!, SALLY SLICES!, JERSEY JOE!, SUNDAY MEATBALLS!, SERIAL BUTT SNIFFER!, WEATHER!, SEXUAL HARASSMENT!, PERFECT CRIME!, PROPER SENTENCING!, WALGREENS!, I CAN'T BREATHE!, PROTESTS!, FINE!, SEX OFFENDER LIST!, DISORDERLY!, MAXIMUM SECURITY!, 30 DAYS!, CREEPS!, SEX PESTS!, WALMART!, STALL!, HOMELESS!, TRESPASSED!, READ YOUR RIGHTS!, CARD!, RAMPAGE JACKSON!, RAJA!, ATTACK!, WRESTLING!, WORKER!, RECEIPTS!, VIRAL!, IRL STREAMERS!, WINTER SOLDIER WORDS!, CHATGPT!, SUICIDE!, ADAM!, PARENTS!, SUE!, LAWSUIT!, TECHNOLOGY!, ROZ!, BALLOONS!, TIKTOK!, JEFF!, MOTHER!, GO JEFF!, ICP!, REVIEW!, NEW JOKER'S CARD!, BABY ELEPHANT WALK!, NOTHING!, VIOLENT J!, SHAGGY 2 DOPE!, MAX MURDER!, SOFTY PILLOW MAN!  You can find the videos from this episode at our Discord RIGHT HERE!

While your competitors are stuck in voicemail purgatory, a small group of top performers has unlocked a secret pipeline of qualified sales leads. They've discovered how to stop chasing and start attracting, all by generating warm leads through podcast interviews. Not by starting their own shows, but by treating every podcast appearance as a lead generation machine built on conversation and credibility. As Molly Ruland, CEO of Heartcast Media, puts it, "You don't need a hundred new clients tomorrow. Two people who really like you and understand your business talking about you in rooms you're not in can change your pipeline."  This mindset shift transforms how you approach every conversation so that it compounds into trust, referrals, and revenue. The Real Problem with Your Pipeline You're sending out hundreds of emails, making dozens of cold calls, and hoping something sticks. It's exhausting—and it rarely produces the kind of relationships that lead to real opportunities. Your prospects don't want to be sold to. They're sick of transactional relationships. They want genuine conversations and solutions from people they trust. This is where most salespeople fail to find a qualified sales lead. They're focused on the sale, not the connection.  So what's the alternative? It's learning to treat every podcast appearance as more than just an interview. Done right, podcasts become a warm stage where you can demonstrate expertise, build credibility, and start relationships that turn into pipeline. To make this work, you need a simple, repeatable system—a four-step process that transforms a single podcast conversation into a flow of qualified leads. Step 1: Finding the Right Stage The process is about being smart, not getting famous. You don't need to get on the biggest podcast in the world. You need to get on the right podcast. The right podcast is where your ideal customer profile (ICP) is already gathered, listening, and learning. A show with 50 listeners who are all in your target market is a thousand times more valuable than a show with 50,000 listeners who will never buy from you. How do you find the right podcasts?  Ask your best clients what they listen to.  Research key influencers in your space.  Look for shows that specifically address the problems you solve.  Your goal is simple: Find and get on shows hosted by industry connectors, aggregators, and experts who have already earned the trust of your prospects. This allows you to skip the cold outreach and get a warm introduction to your next qualified sales lead. Step 2: The Introduction That Doesn't Sound Like a Pitch Once you've identified your target shows, the next step is getting invited. This is a crucial moment. A generic email won't cut it. You have to craft a message that offers value, not asks for a favor. Your outreach needs to be personalized and direct. Don't talk about how great you are. Talk about the host's audience. Explain why your expertise, insights, or unique perspective will provide undeniable value to their listeners. Reference a specific episode or a past guest to prove you've done your homework. And don't limit yourself to email. LinkedIn is one of the most effective platforms for securing podcast invitations. Sending a thoughtful, personalized LinkedIn message—paired with a strong profile that showcases your expertise—positions you as a credible guest. When a host sees you consistently sharing relevant insights on LinkedIn, your ask feels natural instead of opportunistic. When you offer to help them provide a great episode, you position yourself as a partner. You're not begging for airtime. You're offering a valuable conversation. This approach immediately sets you apart and begins the relationship-building process that is essential to finding a qualified sales lead. Step 3: Mastering the Conversation The interview itself is not a sales call. Your goal is to be a helpful,

This week, join Peter and Chris as they deep dive into the tenth track off Freek Show by Twiztid, "I Wanna Be...", along with Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss our favorite Batman villains, talk about Madrox's Bat Page, and tackle important topics like the choice of songs that people transcribe on Genius!      TIME STAMPS! 0:00:00 (Start)    0:12:27 (Tale of the Tape)    0:22:46 (Lyrical Deep Dive)    0:28:20 (Batman Talk)    0:47:17 (Back to Lyrics)    1:07:27 (Video/Starting to Wrap Up)    1:14:29 (Final Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month and more! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

In this episode of the Child Psych Podcast, we're joined by mindfulness expert and author of Raising Good Humans, Hunter Clarke-Fields. Together, we respond to a heartfelt question from a parent facing daily battles over screen time—despite having clear rules in place.Hunter helps us unpack why these transitions can be so triggering, and what to do when staying calm feels out of reach. We explore the emotional weight many parents carry, how our own childhood experiences can shape our reactions, and how mindfulness can become a powerful tool for self-regulation. Hunter walks us through the RAIN acronym, shares her two guiding questions for challenging moments, and helps us reframe boundaries as compassionate, consistent acts of leadership.Whether you're navigating screen time meltdowns or simply trying to show up with more presence, this conversation is filled with practical, empowering tools for every parent.If you want to find out more about Hunter's incredible work, please click here: https://mindfulmamamentor.com/Wanting more from ICP? Get 50 % off our annual membership with the coupon code: PODCAST5090+ courses on parenting and children's mental healthPrivate community where you can feel supportedWorkbooks, parenting scripts, and printablesMember-only Webinars Course Certificates for Continuing EducationAccess to our Certification ProgramLive Q & A Sessions for Parents & ProfesssionalsBi-Annual Parenting & Mental Health ConferencesDownloadable Social Media CollectionRobust Resource LibraryClick here for more Hosted on Acast. See acast.com/privacy for more information.

As we traditionally have done in previous years, we're excited to feature innovative founders who are building exciting tools for product professionals. Continuing our Startups of 2025 series, we welcome Nathan Ngai, CEO and founder of Arkhet.On the show, we explore with Nathan his journey—from over a decade in product design, running countless discovery workshops and design sprints, to becoming a founder aiming to rethink how AI can work for product people. Frustrated by the boom of AI tools that overpromised yet underdelivered, Nathan set out to build Arkhet—an AI-powered wireframing and prototyping platform designed to give product managers and teams more control, speed, and clarity.With Arkhet, instead of relying solely on the back-and-forth of prompt engineering (and getting results you didn't ask for), users start visually—building wireframes and layering prompts on top of them. It's a purposeful approach: if you know what you want to build, Arkhet lets you highlight and describe specific sections, apply your style guide, and collaborate more effectively with designers. The short-term goal: empower PMs to create prototypes faster and more collaboratively, with future possibilities that could extend into full product builds.Join Matt and Moshe as they explore with Nathan:The founding story of Arkhet and why visual prompting solves a major gap in today's AI toolsHow Arkhet integrates the best of traditional wireframing with generative AI to speed up prototypingThe differences between Arkhet and other AI design/prototyping productsHow it streamlines the collaboration between product managers and designersBeta success stories and why Product Managers are choosing Arkhet over other AI toolsPivoting from a designer-first ICP to focusing on Product Managers—and why both roles will remain crucialWhy AI won't replace Product Managers or designers, but can help them work better and fasterThe roadmap for style guide personalization, Figma integration, and beyondAnd much more!You can connect with Nathan at:LinkedIn: https://www.linkedin.com/in/ngainathan/ArkhetYou can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

What's up Nostagia Nerds! This episode you will want to get some tea, some cookied and find a comfy chair to sit in. Because we are getting fancy! We interview the Author of the amazing book '1999: The Year Low Culture Conquered America' Ross Benes. We discuss how Jerry Springer, beanie babies, wrestling, ICP and many more things we cherished as kids have led America to the path it's on. This is an epsisode and a book you will NOT want to miss. So chat on AOL instant messenger, have Jerry Springer on in the background and commence to giving your family computer a viirus, Because this is Notable Nostalgia! This is the FIRST Notable Nostalgia book of the month! Make sure you click the link below to order the book. Link to Order - 1999: The Year Low Culture Conquered Americahttps://kansaspress.ku.edu/9780700638574/Use Code 241999 for FREE SHIPPING!

It's not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake.That's the brilliance of Orange's Women's Soccer Ad, a mind-bending celebration of women's soccer disguised as a highlight reel of men's soccer. And in this episode, we're decoding its genius with the help of Angie Westbrock, CEO of Standard AI.Together, we explore what B2B marketers can learn from surprising your audience, staying true to both your brand and your customer, and not allowing biases to affect your content.About our guest, Angie WestbrockAngie Westbock's mission is to build high-performance, diverse teams that transform challenges into opportunities. With a solid background as COO and now CEO, she thrives on aligning our company's strengths to create impactful solutions, all while cultivating a culture that celebrates diversity and encourages groundbreaking ideas.Angie is currently serving as the CEO at Standard AI, a startup using AI and computer vision technology to help retailers and brands optimize operations and bottom lines through real-time insights into shoppers' in-store experiences. With a non-traditional background beginning in CPG and then moving into tech, her experience spans from stealth start-ups to IPO to Fortune 500 companies. Leveraging this expertise in commercialization strategy and growth, Angie is able to guide organizations through every phase of development. What B2B Companies Can Learn From Orange's Women's Soccer Ad:Surprise your audience. Great marketing can earn attention through clever misdirection, then deliver a powerful payoff. The Orange ad didn't just say women's sports deserve respect,  it showed it by tricking viewers into watching with existing bias, then rewiring their perception. Angie explains, “Had they not executed the deepfake as well as they did, you would've noticed it from the beginning, and it would've just validated any of the biases that were already there.” The same applies to B2B: stop announcing your message, design it to unfold in a way that surprises and engages.Technology isn't the story; the outcome is. Orange used advanced deepfake technology, but they never made that the headline. The ad wasn't about AI, it was about bias, identity, and respect. The technology was the tool, not the message. “We always try to  tie it to the customer's use cases and ROI versus just about the tech,” says Angie. This is a trap many B2B companies fall into. You're proud of your tech stack, your infrastructure, your proprietary model, and rightly so. But your buyer doesn't care. They care about what your product helps them become. Sell the before and after, not the engine.Don't let your biases affect your content. Too many B2B marketers create content for the people who already agree with them, existing customers, internal stakeholders, or the "safe" ICP. But powerful messaging challenges assumptions. Orange didn't make an ad to celebrate women's soccer for people who already love it, they made an ad to get skeptics to pause and rethink. Angie says, “It wasn't just to the women to honor them and to empower them. It was actually to the men also, to say, you need to revisit your thinking here.” In B2B, you're often selling change: a new workflow, a new tool, a new way of doing things. That means your messaging needs to meet people where they are, not where you wish they were. Quote“ We get so caught up in what we want to say that we don't take into consideration the very specific viewpoints of the customer that you're selling to and making sure that it's going to land with them in a way that aligns with how they're thinking.Time Stamps[00:55] Meet Angie Westbrock, [01:00] Why Orange's Women's Soccer Ad [01:50] What Standard AI Actually Does[05:33] Why Physical Retail Is Still Underrated[11:38] Designed for Rewatching and Social[13:51] Real Tech, Real Players, Real Impact[14:55] Messaging That Reaches the People Who Need to Hear It[21:59] B2B Marketing Takeaways from Why Orange's Women's Soccer Ad [34:38] Not a Cheap Trick — A Trusted Brand Moment[38:13] It All Starts With a Single Shift in Mindset[40:00] What Marketers Want From In-Store Strategy[47:41] Standard AI's Brand Strategy and Differentiation[52:40] Final Thoughts: Break Through the NoiseLinksConnect with Angie on LinkedInLearn more about Standard AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This week, join Peter and Chris as they deep dive into the ninth track off Freek Show by Twiztid, "All I Ever Wanted" featuring Shaggy 2Dope and Violent J of the Insane Clown Posse, along with Twiztid's 2025 Version! Sit back and listen as they dissect the lyrics and content of the track, discuss Molotov cocktails, talk about Picker Forest, and tackle important topics like how tall Mr. Mutant X really is!      TIME STAMPS! 0:00:00 (Start)    0:16:21 (Tale of the Tape)    0:24:01 (Lyrical Deep Dive)    0:54:56 (Video / Twiztid's Version)    1:09:11 (Starting to Wrap Up)    1:15:28 (Final Credits)      The LinkTree can be found at https://linktr.ee/juggalorwd. Otherwise here are all of our links -  Twitter/X: @JuggaloRWD  IG: @JuggaloRWD  Facebook: @JuggaloRWD  TikTok: @JuggaloRWD  Threads: @JuggaloRWD  BlueSky: @JuggaloRWD  The website is www.JuggaloRewind.com.  Join us on the ICPWWE Discord and talk to other listeners and podcast hosts about Psychopathic Records, ICP, Twiztid and random juggalo nonsense.  Email us at juggalorwd@gmail.com or call/text us at (810) 666-1570.        Join our Patreon! For only FOUR DOLLARS a month, you can join Kilnore's Army and get at least two bonus episodes per month and more! Become an official member of the Phat or Wack Pack today! -- Juggalo Rewind Patreon.      Additional music provided by Steve O of the IRTD. Voiceover work provided by Christmas. The Rewind is forever powered by the 20x20 Apparel.   All music played is owned by the respective publishers and copywrite holders and is reproduced for review purposes only under fair use. Thank you to Majik Ninja Entertainment for allowing us to bring this podcast to all of the juggalos worldwide. #ForTheJuggaloCulture

In this episode of the Child Psych Podcast, we speak with Dr. Michelle Sherman, clinical psychologist and co-author of "I'm Not Alone" a powerful book written for teens who have a parent with mental illness. Dr. Sherman shares insights from decades of research and clinical work, shedding light on the unique challenges these teens face- and the hope, resilience, and healing that's possible.We talk about how to help young people understand mental health, the importance of open conversations within families, and ways to strengthen connection, build coping skills, and foster a sense of safety and support. This episode is a compassionate guide for caregivers, educators, and professionals supporting children navigating life with a parent who is struggling.Click here to purchase "I'm Not Alone: A Teen's Guide to Living with a Parent Who Has a Mental Illness or History of Trauma,Wanting more from ICP? Get 50 % off our annual membership with the coupon code: PODCAST5090+ courses on parenting and children's mental healthPrivate community where you can feel supportedWorkbooks, parenting scripts, and printablesMember-only Webinars Course Certificates for Continuing EducationAccess to our Certification ProgramLive Q & A Sessions for Parents & ProfesssionalsBi-Annual Parenting & Mental Health ConferencesDownloadable Social Media CollectionRobust Resource LibraryClick here for more Hosted on Acast. See acast.com/privacy for more information.

Sal Vulcano sits in Bobby's chair for the day and hears about Big Jay's adventures at The Gathering of the Juggalos. The yearly festival for Insane Clown Posse fans never disappoints with debauchery. Jay performed stand-up comedy along with Luis J Gomez, Tim Butterly, and Zac Amico. A clown comic named Upchuck got booed and assaulted with flying objects. A very old lady was there to have sex with the Juggalos and create content. Jay has video of some of the festivities including a beauty pageant that ended with a vile act conducted on dead poultry. Catch Sal on the "Everything's Fine Tour" and for info on his new podcast go to: Salvulcanocomedy.com. *To hear the full show to go www.siriusxm.com/bonfire to learn more! FOLLOW THE CREW ON SOCIAL MEDIA: @thebonfiresxm @louisjohnson @christinemevans @bigjayoakerson @robertkellylive @louwitzkee @jjbwolf Subscribe to SiriusXM Podcasts+ to listen to new episodes of The Bonfire ad-free and a whole week early.  Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Copy and paste content doesn't build a connection. If you want your brand to resonate, you need to go deeper, more human, more emotional, more real.That's executed perfectly by The Last of Us, a post-apocalyptic story that became a global phenomenon not because of monsters, but because of its heart. In this episode, we're taking a closer look with the help of our special guest, Ashley Emery, CMO at VelocityEHS.Together, we explore what B2B marketers can learn from emotional storytelling, breaking traditional formats, and building real resonance with your audience (even in the most unexpected places).About our guest, Ashley EmeryAshley excels in driving growth and innovation in B2B technology organizations, both at the global enterprise and high-growth start-up scale. She holds an Executive MBA and specializes in demand generation and revenue-focused marketing strategies. Ashley has a proven track record of building and leading high-performing marketing teams, having served as Head of Global Campaigns for the Database and Analytics category at AWS, VP of Marketing at Emburse, and most recently, the SVP of Demand Generation at Employ, the parent company of JazzHR, Jobvite, and Lever.What B2B Companies Can Learn From The Last of Us:Story comes before product. In B2B, it's easy to get stuck in the habit of leading with features, capabilities, or technical specs. But as The Last of Us demonstrates, what draws people in is a story they care about, not a list of innovations. Your product may be powerful, but unless your audience understands how it impacts their world or identity, it won't matter. Center the narrative on the customer's journey, pain, and outcome, your product plays a supporting role in that transformation. This shift can completely reframe how you approach content, ads, and even your brand voice. Ashley advises, “Lead with a human-centric storytelling. Don't sell features… the product is the enabler, it's not the hero.”Your audience might not be who you think. “Even if you think you understand your audience, you may not,” said Ashley, who was surprised herself, as she was so drawn to the series. Just as The Last of Us broke out of its presumed “gamer” audience, B2B brands often have unexpected buyers, champions, or influencers they're missing. Assumptions based on firmographics or industry stereotypes can be limiting. VelocityEHS found that their safety-focused customers were actually risk-tolerant thrill-seekers outside of work, which changed how they positioned messaging. This is a call to continuously validate personas, run qualitative interviews, and listen for nuance. Your best buyers may not look like your ICP on paper.The medium shapes the message. It's not enough to have a great story, you have to tailor it to the channel and format. A 60-minute podcast moment doesn't automatically become a good TikTok. Just like a video game plot doesn't translate directly into a TV script, B2B content has to be rewritten for the medium it's living in. That means writing social hooks, designing natively for mobile, and assuming low context. Ian reminds us that, “-if you take an idea that Ashley says in minute 50 of a podcast and drop it onto LinkedIn, and the person has no context at all who this person is or what they do, then the actual insight itself isn't as interesting or valuable.” Meet your audience where they are, mentally, emotionally, and contextually, or risk wasting great content on the wrong canvas.Quotes“Often in marketing, we get scared of emotion. We try to stay very neutral in our language. We don't want to be provocative, we don't want to be bold, and I think we as humans crave that. The show is a perfect example. The boldness, the emotional connection, and the conflict of the characters was really valuable. There's so much raw emotion and connection in the stories that could be told, and not being afraid to tell an uncomfortable story… is powerful.”Time Stamps[00:55] Meet Ashley Emery, CMO at VelocityEHS.[00:56] Why The Last of Us?[01:42] The Role of CMO at VelocityEHS[02:48] Breaking Down The Last of Us[26:47] B2B Marketing Lessons from The Last of Us[27:36] Human-Centric Storytelling in Marketing[35:16 Understanding Your Audience[38:43] Building an Ecosystem of Content[40:20] The Importance of Star Power[42:14] Embracing Emotional Tension in Marketing[46:11] Final Thoughts & TakeawaysLinksConnect with Ashley on LinkedInLearn more about VelocityEHSAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

The people of Northern Gaza are starving. That's according to an official declaration by a United Nations-backed group of experts, who comprise the Integrated Food Security Phase Classification or IPC. They say that famine has officially reached Gaza city and could soon reach other areas of the territory.Still, Israeli Prime Minister Benjamin Netanyahu has says there is no famine in Gaza, and that food shortages are the result of Hamas seizing aid shipments.Jean-Martin Bauer is the director of Food Security and Nutrition Analysis for the World Food Program. He explains how the ICP came to this conclusion and what the declaration means for the people facing starvation. For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org. Email us at considerthis@npr.org.This episode was produced by Michael Levitt, with audio engineering by Hannah Gluvna. It was edited by Courtney Dorning. Our executive producer is Sami Yenigun.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Dru Montana and Gina Hyena join Zac Amico and discuss Zac surviving The Gathering and the craziest things he saw there, things they've been hit by on stage, how carbonation works, why McDonald's soda is better, the Theo Von audience member kicked out of a show, the best tourettes, rapper King Yella passing out during a podcast, Cambridge adding ridiculous words to the dictionary and so much more!(Air Date: August 18th, 2025)Support our sponsors!SmallBatchCigar.com - Use promo code: GAS10 for 10% off plus 5% bonus points!YoKratom.com - Check out Yo Kratom (the home of the $60 kilo) for all your kratom needs!BodyBrainCoffee.com - Use promo code: ZOO15 to get 15% off!Zac Amico's Morning Zoo plug music can be found here: https://www.youtube.com/watch?v=oMgQJEcVToY&list=PLzjkiYUjXuevVG0fTOX4GCTzbU0ooHQ-O&ab_channel=BulbyTo advertise your product or service on GaS Digital podcasts please go to TheADSide.com and click on "Advertisers" for more information!Submit your artwork via postal mail to:GaS Digital Networkc/o Zac's Morning Zoo151 1st Ave, #311New York, NY 10003You can sign up at GaSDigital.com with promo code: ZOO for a discount of $1.50 on your subscription and access to every Zac Amico's Morning Zoo show ever recorded! On top of that you'll also have the same access to ALL the shows that GaS Digital Network has to offer!Follow the whole show on social media!Dru MontanaWebsite: www.DamienSperanza.comInstagram: https://instagram.com/Dru_MontanaGina HyenaTwitter: https://twitter.com/EggsNHotSauceInstagram: https://instagram.com/EggsNHotSauceZac AmicoTwitter: https://twitter.com/ZASpookShowInstagram: https://instagram.com/zacisnotfunnyDates: https://punchup.live/ZacAmicoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SPONSORS: - Sign up for a $1 per month trial period at https://shopify.com/dannyb - Head to https://www.skims.com/dannyb #skimspartner and let them know we sent you! After you place your order, select "podcast" in the survey and select our show in the dropdown menu that follows. - ICP hittin' the road this September. Check out https://PsychopathicRecords.com for tour dates and tickets. Ali Siddiq joins The Danny Brown Show for a hilarious and unfiltered conversation. They talk about: Their time in jail and prison Ali's timeless material and how he pulls it from his life experiences Wild stories about crackheads How the CIA flooded Black communities with guns and drugs back in the day—and what they could be doing now One of the funniest episodes yet. Follow Ali Siddiq on Instagram: https://www.instagram.com/alisiddiq Check out his new special, My Two Sons: https://www.youtube.com/watch?v=nnKYmo_tUXQ Have a question for Danny? Hit us up at danny@thedannybrownshow.com The Danny Brown Show Ep. 170 https://xdannyxbrownx.com https://store.ymhstudios.com Chapters 00:00:00 - Intro 00:01:42 - Back To Back Champ 00:03:59 - Experience 00:06:45 - Time In Jail 00:10:09 - Tu-Pac Dancing 00:18:05 - Emotional Men 00:22:31 - Crackheads 00:25:08 - CIA Corruption 00:29:18 - Deep Dive 00:31:10 - Sketch Comedy 00:33:15 - FMK 00:35:57 - Spin The Wheel Learn more about your ad choices. Visit megaphone.fm/adchoices

Kiera is joined by Zaneta Hamlin, owner and founder of Cusp Dental Boutique. Zaneta, who built her practice from the ground up, shares with Kiera her journey, reflecting on what got her to this point and what she would've changed and focused more on if she were to start over again. Plus, Zaneta talks about how she's turned even the smallest items and exchanges into branding opportunities for her practice. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today I am so giddy. I have one of my favorite humans in the entire world. Like that is not an exaggeration. She's got a million dollar smile. She's one of the funniest people I've ever met. She makes me laugh all the time. She really does. Like Zaneta when you smile, is the world just makes like it's just a happier place. Zaneta Hamlin, one of my favorite doctors. This woman can brand like nobody's business. Surprise fact, I even have her all of her branding sitting here. I have her stickers.   I love the business card. That was my favorite thing that you added in for me was a business card for me. But Zaneta Hamlin, one of our clients, one of my faves, welcome to the podcast today. How's your day today?   Zaneta Hamlin (00:39) Great, how are you? I'm happy to be here in the chat.   Kiera Dent (00:43) I'm so happy to have you. My day has been amazing. It's been podcast day and by far my favorite podcast is you today. So I'm really, really excited because I have wanted this podcast to come out for so long. So Zaneta I don't want to like do you a disservice. I just said a few things as to why I wanted you to come on the podcast. Like I said, being a part of our community, I just watch you and something I've noticed about you since literally the day one is you dress incredibly well and you're always branded. Like you're a walking   machine of branding every event I've seen you at you have Cusp Dental I know where you are I know your colors you have everything branded you think so intentionally but you're just an amazing human so Zaneta kind of tell us and honestly I want to go with you and do ⁓ dentistry in other countries that's something that you and I are gonna do outside of that so to fill our listeners in a little bit Zaneta kind of walk them through who is Zaneta Hamlin how did you get to be into Cusp Dental just kind of give us a little background on who you are the dentistry you do   Zaneta Hamlin (01:29) Absolutely.   Kiera Dent (01:40) Whatever you feel like sharing, this is Zaneta's time. And I want everybody to get to know you because you're just an amazing human. So walk us through, how did you get from where you were to where you are today?   Zaneta Hamlin (01:46) Bye.   So am   a second generation dentist. ⁓ I started off as an associate. I went to my dad's alma mater, went to Howard University College of Dentistry around this area in the Virginia Beach Hampton Roads area. I would say Howard is the real HU, so that's going to probably offend some people great. Yes, yes.   Kiera Dent (02:01) Amazing.   That's okay. She's here for it. There's no shame. Zenita, this is your podcast. You get to say whatever you want   today. No filtered.   Zaneta Hamlin (02:19) yeah. So second gen dentist, ⁓ I started off as an associate. So I associated for about nine years, ⁓ until I, ⁓ birthed the idea for Cusp Dental Boutique. It was initially going to be an acquisition. That was the plan I was with, ⁓ coaching prior, but it was more, it was geared more towards, ⁓ acquisitions and   That didn't work out for me. ⁓ just, everything just didn't work out. And the type of practice that I was looking to create ⁓ just didn't fit in the other practices. So ⁓ my husband actually found the space that we are in ⁓ and we just built it from scratch. It was a shell. ⁓ And then we have Cusp Dental Boutique. Now, ⁓ yeah, I do like to brand. So.   Kiera Dent (03:12) That's amazing.   Zaneta Hamlin (03:17) you   Kiera Dent (03:17) Please do, I want you   to, because I also hope people hear, like I said, I brought you on for a reason, Zaneta. This is where I want you to brag. I want you to share about who you are, because I think so often we don't, and so many times dentists feel they're doing it all alone. So trying to bring different dentists, different perspectives. So brag, Zaneta, I'm gonna brag about you too. So this is your show, brag as you should.   Zaneta Hamlin (03:38) I do love my practice. I love how we do things differently. There's a lot of technology. mean, lately I've had a few temps in my office. And so just having the temps has shown me how much my office does that others don't. And so, the expectations are bit higher with what they should do. ⁓ But everyone comes in and like, my gosh, this doesn't feel like a dental office. doesn't smell like a dental office.   ⁓ even the swag they get is different. Now, yeah, I'll give the Cusp Dental Boutique chapstick or things like that, but the koozies, the ⁓ wine tumblers, because you can have wine. ⁓ I think one of the things that you might be referring to is ⁓ my luggage ⁓ cover.   Kiera Dent (04:18) Why not? Why not?   Yes. Yes.   Zaneta Hamlin (04:30) I   do have that because look, your bags, when you check a bag, even if you are rolling, like it's carry on, people see it as you're dragging it wherever. So it's advertising, you know, they might be in a different state. You might come visit Virginia Beach. You what? I was on a flight to Detroit and I saw, you know, this Cusp Dental Boutique. I want to see where that is. Maybe they have an emergency. Top of mind.   Kiera Dent (04:37) Mm-hmm.   don't   disagree with you. This is why I brought you on the podcast because the way you think about branding and advertising, like I remember meeting you first at this conference and like you're repping it. Like you've got your Cusp Dental Boutique and it makes me so happy because that's also, think why you do so well in your practice. Like you love what you've built. You can see the love and the passion and the pieces. Yeah. The luggage. just wrote it down. Dental A Team needs to freaking put those on because we travel everywhere. Think of how many dentists are traveling to conferences and we are not branding. So   Zaneta Hamlin (05:22) All the time, yes.   Kiera Dent (05:27) Dental A Team, if you're listening, which most of them do, ⁓ surprise, maybe it'll be your holiday present. Shelbi, we need to get these. So, you know, there we go. Yeah, it's brilliant.   Zaneta Hamlin (05:33) There we go.   They are great.   Nobody's gonna rep your brand better than you. So if you aren't proud of it, you know, so you gotta rep it. And yeah, I put it on anything. We went, ⁓ our family went on a Disney cruise, our first ever Disney cruise. And I just randomly saw, cause ⁓ a sorority sister of mine told me we need those ⁓ clips for your beach chair to put your towel on so it doesn't fly away.   Kiera Dent (05:45) Mm-hmm. I love it.   ⁓   right. Of course. Of course you can.   Zaneta Hamlin (06:03) Well, I happen to find there are stretchy versions, like ⁓ elastic versions, and you can customize them. So of course, mine, one side says   Cusp Dental Boutique, the other side says Cusp Untethered. So either way, you're getting something. And it went on. So on the Disney Cruise, you could see four chairs. Cusp Dental Boutique, Cusp Untethered. You know.   Kiera Dent (06:19) Something.   Amazing.   It's incredible. So, okay. So I think Zaneta, something that you do so well is you built this practice. And I mean, even, I think people seeing the clips of this online, I mean, you doesn't even look like you're sitting in a dental practice. Like you're in this very different vibe, different feel. So walk me through how has it been being an owner? And then I want to go through like what have been the struggles, what have been the good things? Like you have this amazing space, people you've got raving fans.   Like you have built this boutique dental practice, which I think is so great to stand out when I think dentistry has been a little bit tricky. And I think you're doing a great job of that. And then we're going to pivot to like some of your favorite brand. I mean, she's already listed her luggage covers. can like literally Zaneta. feel like if there's something she can put a logo on, she will like, it is like, Oh, I could put this here. I could have a bracelet. I mean, your jacket, I guarantee you there's a Cusp Dental pin. I guarantee. Yep.   Zaneta Hamlin (07:15) Really.   yeah,   I mean the back of my jean jacket says untethered on it.   Kiera Dent (07:26) It's all there. She's constantly, it's constant. Like Zaneta, I think you are one of the few people that thinks in their branding so much that it is a part of you. It's what you do. It's who you are. It's not like I'm Zaneta and here's work and here's Zaneta. It's I am these pieces. So walk me through, you started this scratch start. How's it been going?   Zaneta Hamlin (07:27) The symbol is right there.   you   Kiera Dent (07:50) The wins, the stresses, the struggles, like where are you at on the business ownership path?   Zaneta Hamlin (07:56) I mean, there have been ups and downs. I will be very honest and frank about that. I've never been a business owner. So this is my first kick at it. ⁓ But I'm very frank with my team, like, hey, guys, I'm learning too. And I rely on them to also give me their feedback. Now, I always take it into consideration. It doesn't always mean like, hey, we're going to do what you recommended this time around. But I do like to listen to them and see what they think, because they have great ideas. But you won't know unless you actually listen to them.   It's been up and down. Like when people opt to leave the practice to go somewhere for whatever reason, ⁓ I've taken it personally in the past. Now, ⁓ my gosh, I mean, hopefully Dana has seen how much I've grown in that department.   Kiera Dent (08:38) I was,   I would agree. Dana's been coaching you for quite a while and Zenita, I will even say not being in the day to day with you all the time, you have grown exponentially. It used to be this, I remember being in the Dr. Masterminds, different places. It was just this like complete stress. And I feel like you have definitely grown as a business owner, as a leader, and I'm really proud of you. And you seem happier, but you still haven't lost your flair of like loving your practice. Like it didn't jade you even though it stressed you out. And agree, Dana, Dana will for sure be watching this and she will be so proud of you.   She already is, but you have definitely grown in the time that we have known you. And I'm really proud of you because I don't think everybody does grow. Some people just stay stagnant, but you have wanted to grow. You've wanted to evolve. You listen to what people say. You've made friends in our community. You and Christie have become BFFs. Christie Moore, she's been on the podcast too. Super excited to hang out in person, but you do a good job of executing and implementing Zenita. You're very humble. You're very coachable. And you're also just a ton of fun. Like you keep the Zenita piece of you while also growing and evolving too.   Zaneta Hamlin (09:38) Thank you. Yeah, I mean, it's there's no way you can't change stuff if you don't accept it. Because if it was working the way you were doing it, then why are you coaching? So no, it's it's been up and down. I've learned to delegate. I wasn't doing that before. And I'm still learning to ⁓ give deadlines because sometimes I will suggest that something needs to be done and not say when I need it done by and in my mind, that means you've done it already.   Kiera Dent (09:45) Right.   Zaneta Hamlin (10:04) ⁓ so working on that, but I am doing better with letting others, ⁓ do things for me and that I don't have to do all of it. And I have a great team that understands that I will do it all if not, if they don't step in and they will be like, no, no, no, I got it. You go do something else or maybe go eat. about that? so, ⁓ I think it's who you surround yourself with that. ⁓   Kiera Dent (10:18) Mm-hmm.   Yeah. Yeah. Good.   Zaneta Hamlin (10:33) helps and like you mentioned like Christie, for example, I was talking to another doctor when I went to a master class a couple of weeks ago for the AGD and he was telling me like, hey, when you are looking to move your practice into different levels, like moving up, like for example, me, you know, trying to add an associate and grow, he was like, talk to people who have done it or people who ⁓   Kiera Dent (10:54) Mm-hmm.   Zaneta Hamlin (11:02) have been in that seat before, or coaches that can help you. And I was like, well, definitely my coach can help me with that. And to like, you know, talking to somebody like Kristy, who's been there, done that, probably even read a book about it, you know. So ⁓ it's who you surround yourself with too, that can help you.   Kiera Dent (11:20) Yeah, no, I think you've done an amazing job and it's just fun. It's fun to watch you evolve as a leader. It's fun to watch you. I mean, I remember some of our first emails were I'm staying here so late. Everything's on my plate. I don't know how to do this to now hearing you of I delegate and I built this culture of a team that knows who I am. They give it had to change yourself as Anita. That's something I love about you is I don't feel you. There's been a huge change of Anita. I think there's been like Zenita 2.0 is Anita 3.0.   where you just keep like, keep the core of who you are, but you evolve as your business evolves and like letting the team know, yes, this is who I am and this is what I'm expecting. And I'm very honest and very frank. I think it's really helped you tremendously. And like, let's give some snaps. You are bringing in an associate. You are evolving your practice. You are growing into these things. And so if you were talking to somebody, say in your shoes, they just found this space, they found the shell. They're super excited. There's Anita, who you were at the beginning.   Zenita today, what would you maybe tell that practice owner of some things of like, hey, as the wiser version of me, this is what I would maybe do or I would execute on XYZ or I would do this again of something that I did. What would you say are some of those tips you would give maybe a Zenita coming in doing a similar path?   Zaneta Hamlin (12:36) probably would have learned to delegate earlier. I think, yeah. Yeah.   Kiera Dent (12:40) I agree.   Yeah, I remember   some long emails and some hard nights on NotDelegate and a lot of hours at the practice unnecessarily.   Zaneta Hamlin (12:48) Yeah   I was quick focusing it. Don't do quick,   you can, but why? know, like, I can't believe I did that and how much time I put, but it's interesting though, like some, the things that I have delegated, I'm still busy. I still have to do things. it's like, now I'm like, how did I have time to do that? Like, no wonder why I was stressed. No wonder why I wasn't sleeping, you know, like, so I would have definitely, ⁓   Kiera Dent (12:57) I agree. I agree.   Yes.   Zaneta Hamlin (13:20) delegated sooner. I would have gotten an aura ring earlier. That's something she knows talking to her about. I would have gotten that earlier. ⁓ But I also would have trusted my intuition more a earlier. I mean, I did, but not at the level in which I do now. Like, for example, if I extend an offer or like,   Kiera Dent (13:24) Right? ⁓ It works great. Yes, agreed. Okay.   Zaneta Hamlin (13:49) you know, I make a decision, because I like to make decisions pretty quickly. Like it's this and we're going with it, right? I don't go back and like ponder it like, oh, did I really make this mistake? Like, was this a mistake? Should I have done this? Should I have done that? I've had those thoughts before, but then I quickly am like, no, no, no, it's, this is the way we should go if an offer was made and it wasn't accepted.   Kiera Dent (13:53) Mm-hmm.   Zaneta Hamlin (14:17) It's because that wasn't for me and it probably would have been a headache. You know, I've gone down that route with like negotiations and stuff like that. And I thought to myself, hey, had that actually worked, it would have been a disaster. So I'm glad it didn't. So definitely ⁓ intuition, like leaning into that and just going with the flow.   Kiera Dent (14:35) Yeah.   Mm hmm. No, and I do. I do think that there's so many times that we feel like there's all these other experts, which I do agree like great job. Kudos to you. You you jumped into consulting and you hired coaches and you talk to mentors and talking about Sheena and Christie like you use your doctor community around you and you work with other mentors. But I do believe that there's an internal knowing that I think we often lose by thinking I've never done this before. So how am I supposed to know? But I do think that there's a core knowing that   I really love that you brought that up, that people really do need to trust themselves. They need to execute on that more. ⁓ So many people are like, well, someone told me I shouldn't do this. And I'm like, but you know, like you know what you need to do and you're gonna, you'll figure it out and it will work. So, okay, I love your story and I love what you've done. And I'm so happy that you're sharing with other people. And now I wanna pivot to, let's talk about your branding. Talk me through, you said everything is branding opportunities. Every single possible thing that you do.   Zaneta Hamlin (15:18) It doesn't feel right.   Kiera Dent (15:36) Like has this always been a part of you? Did it just come with buying the practice? And then I want you to walk through some of the specifics that you do of branding intentionally, maybe even like who you use or where you get these things. Like, I don't think people realize like marketing is a lot easier than they think it is. You did a scratch start. So you have had to figure out how to market yourself with no money. So kind of walk us through like, how have you done this? How has the marketing been for you? How has it been finding more new patients like?   Zaneta Hamlin (15:54) Mm-hmm.   Kiera Dent (16:02) I don't know, whatever you want to take on this branding, because honestly, you are one of my queens of branding that I've met as a dentist. You do it so well. So walk me through just whatever, however you want to take this branding, marketing side of the business.   Zaneta Hamlin (16:15) No judgment. Okay. Ready? Okay. One of the cheapest things you can get and y'all don't, well, let's just go through it. So ⁓ pens. Okay. So I would go to Pens.com. They always run promos and stuff like that. Get some pens, get your favorite pen. ⁓ they send you, they'll send you something. See exactly. Yeah.   Kiera Dent (16:17) No judgment. I'm ready.   No judgment, we already put it there.   You do.   I have it. It's literally right there.   Zaneta Hamlin (16:42) What I, how I started was, mean, of course, Studio 88 did my logo, my colors and all that stuff. That was a process to get to what it is now, right? Because there were different versions of it, right? And then I started putting it on pens. So here's what I would do. would, when I go to a restaurant, family, friends, myself, whatever, you know, they give you a pen, a Bic pen or some whatever pen.   Kiera Dent (17:08) Mm-hmm.   Zaneta Hamlin (17:10) I will sign with my pen and I will leave that pen.   Kiera Dent (17:13) You're so clever. Okay, keep going.   I want to hear all these ideas. I'm writing them down by the way. They're brilliant.   Zaneta Hamlin (17:20) So   I always have a bajillion pens on me in my purse or in my pocket. wear scrubs, so I have them in my pockets and stuff. Like even where, like my car, where I take my car to get it serviced or I'll change whatever. They've got my pens floating around too. The wine shop that I go to with, that I have membership at, they've got my pens. They always ask me, what color is coming out next? You know, like, cause I do different colors based on different seasons, as long as it's within brand.   Kiera Dent (17:45) Smart.   Zaneta Hamlin (17:48) So I can tell when that pen was from because we've only been orange orders. And black was the last order we had. We have a teal one now. That was a mistake, but still I have 500 of them. So we're gonna work through that. Yeah. And then I also did a partnership with a restaurant that's not too far from my office, half a mile away. They're out by the water. They gave me gift cards that I can give to new patients.   Kiera Dent (17:54) That's incredible.   So we're giving them out. Yeah.   Zaneta Hamlin (18:17) I gave them a boatload of pens. So when they are having people sign their checks or whatever, you know, they finished their eating and all that stuff, they've got a Cusp Dental Boutique pen that people usually jack, they steal those. And so they've got 200 to sort through, whatever. So that's how I really started getting the brand out. I would wear what I had, if know, if I had t-shirts or something, I would wear those. Now I have sweatshirts and stuff too.   Kiera Dent (18:24) Mm-hmm.   Mm-hmm   Zaneta Hamlin (18:48) But it was just really wherever I can show folks. When I go with my kids to their games or their school or whatever, I might have something. And people ask, ⁓ are you the one that owns? Yeah, hi, you should come to this. You know, just really, so it could be anything. mean, again, pen is a simple and easy thing to do to carry, not a huge investment.   Kiera Dent (19:03) Yeah.   Zaneta Hamlin (19:16) you know, do that. And then when Stanley does promotions and they customize them, you do that too. Yep. Yeah. And koozies are cheap. ⁓ I use ⁓ Citi Paper. They are in Alabama. A friend of mine, another business owner, she's a pediatric dentist. Quinn, sent them or referred them to me and ⁓   Kiera Dent (19:23) On brand, on color. Excellent.   Zaneta Hamlin (19:44) They do all of my koozies, whether it's the regular size koozie or the tall ones, which we did one season for a beach, because we're right by the water. ⁓ And then even like our goodie bags, we don't do the traditional goodie bags at the office. They're cotton, because also check out the environment. I have to come up with something for my patients who bring theirs back to reuse them. Like, hey, maybe if you bring your bag back, so we can just refill it with your supplies if you need it.   Kiera Dent (20:02) Yeah.   Cute.   Zaneta Hamlin (20:14) ⁓ But things like that have been great and people love it because it's different. Now I use mine for like when I travel for makeup, like my makeup brushes. It's, you know, I've had patients that will use it for their sunglasses. We have Cusp sunglasses, which patients use when they're sitting in the chair anyway to protect their eyes and 90 % of the time they want to walk out with it anyway. So again, take it. has my logo.   Kiera Dent (20:25) Mm-hmm.   Take   it, please.   Zaneta Hamlin (20:44) Yeah,   take it. Yeah, by all means. So yeah, and sunglasses can be pretty cheap too.   Kiera Dent (20:47) ⁓   Mm-hmm. So what do you feel? Okay pens koozies sunglasses shirts sweatshirts reusable bags What do you feel are if I'm like on a budget? Pens obviously what else you feel has been I mean and also I'm hearing you you know your population You're by the beach. So you're thinking in beach like they're gonna want drinks. They don't want sand on those So koozies are gonna be great. Keep them cold. They're there   Zaneta Hamlin (21:02) Mm-hmm. Yes.   Kiera Dent (21:14) the towel thing at the beginning of the podcast. Well, yeah, that makes sense because you're at the beach. People need those are going to use those are going to see them. ⁓ I like what things would you say if I'm on a budget are going to be the best bang for my buck? I love the Stanleys. I didn't even think about like you're watching promotions on every single thing that your patients would use like sunglasses, clever. Again, you're a beach community. So what has been your best ROI?   Zaneta Hamlin (21:33) Yeah.   Yeah.   Kiera Dent (21:39) because branding is like awareness, but then there's also like, I need patients to come back with that. So what do you feel has been your best ROI that you could say these patients came from this if I could only choose like one or two of these items?   Zaneta Hamlin (21:53) If we, my team probably would have to help me with this, but if it's based on what people have asked for, I would say it's chapstick.   Kiera Dent (22:04) Interesting.   Zaneta Hamlin (22:05) Yeah, because you don't have to be at the beach to use chapstick like chaps you should keep these puppies moist like drink your water and Moisturize your lips ⁓ SPF all the things the chapstick folks have asked for like hey Do you guys still do the chapsticks because I think and I don't know I know there are different types, but the one we do is like the big daddy one I have one in my ⁓ pocket somewhere, but ⁓   Kiera Dent (22:14) Yeah.   You   Zaneta Hamlin (22:34) Um, people really like that. You know, someone once someone said to me, Oh yeah, a friend of mine was using it and I just liked how it went on. And, you know, she said she got at her dental appointment. I was like, Oh yeah. Okay. I'm glad you came because would you like one today after your appointment? can give you one.   Kiera Dent (22:52) because we've got   some and you can share them with all your friends.   Zaneta Hamlin (22:56) Yeah, so I think that has been great.   And then the koozies are the second ones because people ask for that again. You could be anywhere. I mean, my neighbors use the koozies when we're out in the neighborhood, you know, hanging out with the kids and stuff like that. So yeah. ⁓ look at that.   Kiera Dent (23:16) Mm-hmm.   Look at that. She has it. I'm telling you, this woman walks in her logo. I would not be shocked if you told me you had pajamas in it.   Zaneta Hamlin (23:28) That's it.   That's a good idea.   Kiera Dent (23:32) There you   go. Pajamas. know our team has been asking me for workout clothes, like tank tops. Um, and then also they want the branded shoes of Dental A Team shoes. So that way they're like, we do a different one every single year. Cause that way, like your team is always wearing stuff also. So like if it's stuff that they do, yes. Um, you can do that. We also found out you can make a custom Nikes. Uh, you can make other customs that.   Zaneta Hamlin (23:47) Yeah Chuck says it converse   Can you put lingo on   it?   Kiera Dent (24:01) So those are things, again, I haven't done it yet, but write down the, get your notebook. ⁓ But honestly, I think Zaneta, some of these things, even post podcast, if you can send me and we'll include it in the show notes, some of the suppliers that you use and some of the ideas that you have. like we've listed off, she's got the Stanleys that she brands, there's the ChapStick. But if you looked and if you saw on the video and if you miss it, it's not the cheap ChapStick. Like this is not a cheap ChapStick. There's some dental offices that give.   Zaneta Hamlin (24:29) They have...   Kiera Dent (24:30) Gross chapstick.   Zaneta Hamlin (24:31) yeah, the minis. I know!   Kiera Dent (24:33) The minis or the ones that just like get in your mouth and they taste disgusting or they like don't actually moisturize. They almost like dry it out worse. So you're like putting it on. ⁓ You know what I'm talking about. Excellent. Do you hear this? She's coming to our doctor in-person mastermind, which is in September and we're super excited about it. It's a doctor in leadership one and Zaneta is already thinking I'm bringing it for everybody. And that's not because these dentists.   Zaneta Hamlin (24:40) Yeah.   Yes. you're getting one. I think I'm bringing some for everybody when I come to the meeting.   and you get a chance to.   Kiera Dent (25:00) These dentists are not her client. We don't even live by her, but yet all of us are going to be wearing it. She never knows where one of us is going to be. I'm going to be on the airplane sitting there flying out to the East coast. Someone's going to see it. They're going to look it up cause they're going to love her logo. And lo and behold, they'll be like, ⁓ I saw some girl putting this chapstick on, on a plane. You never know where people are going to be. And that's very easy. I thought your restaurant idea was so clever and like pens. I did not even think about signing with your own and just leaving it there constantly.   the luggage, our team's getting luggage carriers. Like that's going to be part of their standard onboarding. Cause we fly all the time and dentists are on planes all the time. So Zenita.   Zaneta Hamlin (25:32) Thank you.   Dentists,   their assistants, their office managers, their spouses, somebody, it's fun. And I saw this cute lady walking by with this and took a picture of it and sent it to their spouse or whoever, best friend. Have you been in this company? Or why aren't you doing that?   Kiera Dent (25:43) Mm-hmm.   Uh-huh. Uh-huh. Uh-huh. It's a very, it's   so clever, Zenita. I think, okay, so what's your most random favorite thing that maybe wasn't the best ROI, but you just loved it. It was one of your favorite like things that you created that's been branded. I mean, you got a jean jacket that's unbranded. You've got your shirt, which is a super darling shirt. Like what have you loved that was like, yeah. And then you also said you got sweatshirts.   Zaneta Hamlin (26:16) Thank you, you really sound interesting.   Kiera Dent (26:20) What else do you have? Like, what was your favorite?   Zaneta Hamlin (26:23) well, I really like our, wine, ⁓ tumblers. I have a Yeti that has, ⁓ Cusp Dental Boutique on it, but we have tumblers or two versions again, depending on which one you break out. know when you got it because we only rotate certain things and we've, we've done some promos where like our Cusp Circle folks get, which we have to get better about it. But when people do our in office, ⁓   membership, yep, they get those things. So like the t-shirt, I'm not going to just give to like our regular PPO patient. Like it's going to be, you know, our membership folks that get those, like the nicer branded items. But I really like the ⁓ koozies or not koozies, the tumblers. ⁓ I use it often enough. ⁓   Kiera Dent (27:01) Mm-hmm.   Mm-hmm.   often enough, all the favorite things and you can have it as   a business write-off because you want them. They're branded. You pull them out for parties. You can put them on social media. Obviously, it's a complete business write-off. I agree. Yeah.   Zaneta Hamlin (27:24) Excellent. Yeah. I had   my previous coach, she would put when she would go to the beach or wherever she would go, she would take pictures with her wine tumbler in different places. I did like a, I think it's in my ⁓ Cusp merch on my Instagram, where it just shows people with Cusp Dental Boutique things in different places. ⁓ And sometimes I'll still do that. Like I'll set it somewhere or whatever.   Kiera Dent (27:40) Ha ha ha!   Zaneta Hamlin (27:54) I've had patients who will send me pictures of themselves out in the wild with random Cusp Dental Boutique things. yeah, but the wine tumbler has been great because no one else has that. no dental offices, you know, like it's something you wouldn't think of for a dental office. So yeah.   Kiera Dent (28:09) Yeah.   Mm-hmm.   Totally. Well, and as you're   saying, I hope people picked up on, I wrote down some notes that I think you maybe don't even realize you're doing, but you don't call it a membership plan. It's called Cusp Dental Boutique Circle. So it's your, and as soon as you said it, I was like, that's her membership plan. But notice the way you say it, Zaneta, is you want your people to be part of your group. It's a community, it's a group, it's not, and like they're getting the special stuff. They're getting something that's different than everybody else. So you're setting it apart for people that are a part of your inner circle.   Zaneta Hamlin (28:27) Yes.   Kiera Dent (28:46) Then it said Cusp merch and I was like, probably gonna start selling your merch like honestly, but right now it's just on social media, which then helps patients realize they go, they tag you, you're gonna be putting it on there. People will see it. ⁓ You also are very clever. You said two versions and I was like, that's so smart because then people are going to want things at different times. They're gonna see other people getting it, which then creates retention of people wanting to come back because they saw the merchandise. They saw different things.   Zaneta Hamlin (28:51) Mm-hmm.   Kiera Dent (29:15) but also you strategically know like when were, when did I see them? Where were these pieces based on what they're, they're having? So it's a very like thought out process that I don't even think people, I don't even know if you realize like the depths of the pieces you're doing that are just very fun. And it seems like you just have a ton of fun doing it too.   Zaneta Hamlin (29:22) there.   I do. mean, it's, I don't know. It's, I, now I will say if you are wearing your brand, you can't be outside acting crazy. So you can be fun.   Kiera Dent (29:41) I would agree. I was going to say, do you ever get sick of like having people be   like, hi, who are you? Like, I'm like, no, sometimes I want to go incognito on a plane. Like I don't want anybody to know me. So.   Zaneta Hamlin (29:48) Yes, right. I   do have those times. Like tomorrow, I'm supposed to be going to Cape Charles with my husband. It's our wedding anniversary. I have gone back and forth because we're going to be visiting an artillery. I'm like, do I go? Because I will wear my Cusp baseball cap. I have it in three colors. My team, some of my team members have them.   Kiera Dent (30:01) No.   Thank   Zaneta Hamlin (30:15) I think one   of our videos, were wearing it for like, it's our like new patient welcome video we have for wearing the hats. But my husband wears his often. But I've thought, do I go to this place wearing my Cusp Dental Boutique hat? Because it has the symbol in the front ⁓ and the name of the practice in the back. ⁓ Or do I go incognito? Nobody should know who I am. But the Eastern Shore,   Kiera Dent (30:42) Mm-hmm.   Zaneta Hamlin (30:43) is close enough and we do have patients that have come from there. So just from talking to you, I'm thinking that I'm probably going.   Kiera Dent (30:50) at least have   like, there'll be a little Cusp Dental Boutique cameo if not the full show. So yeah, of course she's taking pens.   Zaneta Hamlin (30:55) I'm also taking pens. So I'm going to be leaving them at the   distillery strategically and the restaurant. ⁓   Kiera Dent (31:02) The pen, the pen.   And I will say, Zaneta, I mean, you shipped this to me at Summit, because this is where it came from. We were at Summit and I was like, I need a notebook. And you messaged in the chat, I saw it come through, Zaneta said, I'm sending you a notebook. And lo and behold, this shows up in like the super cute notebook. I still have it. It's got a beautiful, I mean, it's a real nice pen, Zaneta. She did, that's something else I'm noticing with you. You're not scrimping. Like this is a very heavyweight pen. It's a nice feel pen.   Zaneta Hamlin (31:14) It did.   Kiera Dent (31:32) which also is on brand with a Cusp Dental Boutique office. You're not going for this like hot, like you're not going for the burn and churn, which is fine. If you were, it'd be a different type of pen. Your stickers are very high end stickers. Your business card is high end. It's on brand. There's the untethered. There's the Cusp Dental Boutique. Like just, I mean, you guys, I still have these. They're very nice. They're cute. They are not, I feel like I'm selling Cusp Dental Boutique. Like I feel like we're on an infomercial. Like here, here we are.   Zaneta Hamlin (31:59) Please keep going.   Kiera Dent (32:02) But I think something like this pen is compared to some of these crummy ones, like, you know, Pens.com, they do send you some really junky ones. They also send you some really nice ones. But I've been in offices writing with pens, like from the Pens.com, like they ship them to me. I'll have a rose gold one. I'll have a white one. And in offices, the dental assistant's like, I love your pen. And I'm like, well, you can have it. Here you go. Like take it, write it, share it with everybody. But I do think there's something to be said. You do nice things.   Zaneta Hamlin (32:10) Thank you. Yeah.   Yeah.   Kiera Dent (32:31) rather than doing just cheap things to slap a brand, but your brand is higher end. Your brand is a nicer brand. So you're making sure it's very intentional with your brand.   Zaneta Hamlin (32:42) think when you are going to brand your items, and I get it, it depends on which season you're in in your practice, right? But when you are going to put your name on something, you want it to represent you well. And so yes, the things that I have done are probably, you know, I will always say they're top tier. But some of these things you can also get when they go on sale. Like they'll send me stuff like, it's now 85 cents.   Kiera Dent (32:48) Mm-hmm.   Mm-hmm.   Zaneta Hamlin (33:11) you know, to get this pen or 50 cents for that pen. I'm like, oh shoot, get it, get it now. We're gonna get this color. This is gonna be this season or 2024. This is the color, you know. So it's just, and it's something I think it's probably my mother, cause she's always like, like if I'm gonna go out with her, like sometimes I wanna just dress down and wear sweatpants, right? She's like, where are you going? You're not following me like that. You know, and so it's like, okay, all right, I get it. Like I gotta represent you and myself well.   Kiera Dent (33:20) Mm-hmm.   Mm-hmm.   You   Mm-hmm.   Zaneta Hamlin (33:41) So yeah, for things you're gonna put your logo on, you do wanna make sure it's something that people are gonna want, that it looks good and it represents you. So if you can't, maybe hold out till you can get the one that you really want. Because if it's crappy and you don't even like it and you're not gonna use it, why get it? Save your money, invest it in something else. Get AI.   Kiera Dent (33:55) Mm-hmm.   Yeah.   Get AI.   was a mastermind conversation we had this week. There is a podcast inspo'd by Zaneta. I will not say exactly which one. She knows, you guys can all guess on the podcast coming out. I recorded it right before this one, but Zaneta, I think it was just so fun. I really wanted to hear just about the different ideas. So anything you have of like, like you said, Pens.com or where you get your koozies or any of those. Cause I think that's also the hard part of there. So much out there, like who are the good brands? So even if you can send some of those that you like.   Zaneta Hamlin (34:06) You   Kiera Dent (34:30) I'd be happy to share those along. But I think if nothing else, I hope listeners today start thinking of differently of how can you brand your stuff? How can you do simple things? Where are your patients hanging out all the time that are the ideal patients you want? Not just patients, because we don't want all patients. We want your ideal patient. So like you said, they're going to be at the distillery. So you're going to a certain place. Like I picked up on that. You're not like I'm handing these out at, we won't say certain names.   Zaneta Hamlin (34:32) Yeah.   you   Kiera Dent (34:56) but I know you would not be dropping pens at certain places. You will be dropping them up. They don't go to all locations. They go to intentional locations where you know, it's like you said, there's a restaurant on the water. Well, I can already tell what type of a clientele is at that one based on where this restaurant is. So without Zaneta even telling you who her ICP is or ideal customer profile or avatar of patient, she's intentionally putting all of her brand in the places she wants people to be at her ideal patient base.   Zaneta Hamlin (35:10) You   Kiera Dent (35:25) to grow and Zaneta, mean, without even sharing any of your numbers, the fact that you've taken a scratch, start shell of a practice, built it with your own branding, your own pieces to now you're going to be bringing on an associate. think people can attest that some of the things you're doing clearly have been working really, really well. So thank you for sharing. I got excited. I I wrote a ton of notes over here and I hope other people did. And these are the type of conversations that come out at the mastermind.   Zaneta is talking about all of her problems, but then she's branding her Cuspware everywhere and all of us want it. So it goes like, you know, it's a good, it's a good thing. And honestly, Sheena needs to talk to you. She needs help on her branding. So and Sheena shout out to you. Just like, you know, you need like these are the things.   Zaneta Hamlin (35:57) Ha ha!   I would love to, but I do think   though, just, I probably picked this up from Studio 88, just because you're a dental practice, a dental office, you do not have to do everything dental. Like my logo doesn't have a tooth anywhere, right? It can, and that's great, but it doesn't have to. So just because it's a dental practice, like my logo or the things that I brand aren't specific to dental things. So my recommendation is,   Kiera Dent (36:20) Mm-hmm. Mm-hmm.   Zaneta Hamlin (36:33) Put your logo on something that you like and you would use outside of work. That is the best way to market your practice is on things that you would even want to use. It doesn't have to be like things you would expect from a dental office. You know what I mean? Like, hence the rumblers and yeah, the wine stuff.   Kiera Dent (36:52) right? The wine. Yep, yep. It's   stuff that you like, but also what I think is important is we often attract the people that are like us and as patients. And so Zaneta is doing things that make her happy, that make her want to do it, that are going to attract people that are very similar to her. Not everyone's going to love this pen. There will be some of you that will be like, that's too thick, that's too fat. Like I don't like how that one writes. And you would prefer another style of pen.   but people that like this high end vibe feel where it's this gel. mean, I already know Tiffany would love this pen and in the other colors. I also love that you do different colors. It's so clever, like so many fun things and you just have fun, but you do it. I'm really proud of you on an overhead budget. Good job. Like when it's on sale, when these things like, not just buying the Stanleys, you're literally being an intentional business owner too, which I think shows that you can do branding and marketing on like within an overhead budget.   and still have a ton of fun and make beautiful, high quality things. I mean, your logo just stands out even in this video. It's strong. It's, it's Anita. It's beautiful. And it just definitely represents who you are as a person too.   Zaneta Hamlin (38:00) And the final thing I'll mention about that is not every, like right now I'm the only one with the Stanley, but I will say my, if I make more of these, cause I wanted to try it out. I wanted to see how it would do. And my team members were like, I love that. You there are certain things that only squad members have. So like, right. So you want to get it. Like there's certain jackets or sweatshirts that we have.   Kiera Dent (38:14) Mm-hmm.   Zaneta Hamlin (38:28) You only get that if you're on my team. So ⁓ there are certain things you and like this t-shirt patients don't get this, you know, and it has our ⁓ humble hearts, skilled hands at the back. If they're wearing it out, they're like, well, where'd you get that shirt? Even if a patient from Cusp Circle wants a shirt, theirs is a little bit different, right? So again, strategically, you know, no, how'd you that? Cause only team members have that or whatever. So.   Kiera Dent (38:41) I love it.   Mm-hmm.   ⁓ Mm-hmm.   Zaneta Hamlin (38:56) If it's a little bit more expensive, yeah, maybe do that for your team during the holidays or their anniversary ⁓ or their birthday or something like that ⁓ that you're not just giving to anybody else.   Kiera Dent (39:05) Mm-hmm.   It's really clever. So for birthdays and anniversaries, do you have swag or gifts? I'm guessing it's all Cusp Dental Boutique. So tell us kind of about that. I mean, I didn't mean to go down this path, but I'm just very curious.   Zaneta Hamlin (39:20) So, not always, so give me some credit there, not always. our first, so for my office, the first anniversary, you get a Marc Jacobs tope.   Kiera Dent (39:24) Yeah, yeah. Okay.   I love it. I love it. No, there is no judgments   they needed. These are the things that make offices stand out. I love it.   Zaneta Hamlin (39:37) It's the mini though. So they get,   it's the maybe, I guess it's the small. So ⁓ far I've given four of those out. But anyway, you get that in whatever color. I order them, get them in bulk during the holidays. So I have them hidden somewhere in my office. So whenever someone's anniversary is, I can get in, I know what color they want, I can ask, and then they get that for their first anniversary. Second anniversary, what I've done is, ⁓   Kiera Dent (39:51) Mm-hmm.   Zaneta Hamlin (40:06) I have, we did like the, I think it's like the Turkish towels, because again, beach, and then ⁓ city paper put my logo on it. It's in like leather or something like that on the side. ⁓ So they have that, and you know, the Turkish towels have like, it's like tied at the bottom or whatever, like the things hanging off of it. So we did that in a wine. So the wine shop that I go to, they custom made a, they, brought the towel.   Kiera Dent (40:11) Mm-hmm. Mm-hmm. Mm-hmm.   Mm-hmm. Yep. Mm-hmm. Mm-hmm.   No.   Zaneta Hamlin (40:35) They put that in there with, so my team members that have gotten to their second year anniversary, they fill out a questionnaire from the wine shop that tells, ask them specifically what kind of wines they like. We put that in the box with other goodies from the wine shop. So it might be like truffle almonds or whatever that will pair well and little things based on what they like. And then that goes with it. And so that was year two.   ⁓ I'm still thinking what's gonna happen for those that make it to year three, ⁓ but it's always gonna be something different. They'll get at least something that has Cusp on it. It's just the first anniversary has the Marc Jacobs tote. And that started from like a joke that we had in the office, because people would walk around with these Marc Jacobs. And my admin at the time, Rachel, she was great before she moved. She had, and it's on social media somewhere where,   Kiera Dent (41:05) Mm-hmm.   Yeah, I love it.   Yeah   Zaneta Hamlin (41:32) She wrote on a brown paper bag, the tote, and she would walk around the office with it. And I was like, I get the hint. I get it. So that's when I bought it and I just made it a rule. Our first anniversary, that's what you get. So it's the same.   Kiera Dent (41:36) Mm-hmm.   You   It's amazing. And I love that you   think about like buying it on sale, there's different things. And then it's part of the Cusp. I love that it's called the Cusp squad. And you've got the Cusp Dental sort of like Boutique circle. So it's like you've got different names also for your groups that people want to be, which is so amazing. I have a friend and she does this in her dermatology and I didn't think about it. But she has it so exclusive that people like fly in from other places to go to her dermatology and be like, how did you get into joyful?   And she's just done a great job of branding it, of making things special, of making it to where this is only for, and I mean, I wrote so many notes because this is not my specialty. That's why I wanted you on the podcast, Anita, because I think hearing what other people do really can help us out. And like you are literally thinking in branding all day, every day, what can I do? But also doing it in such a beautiful aesthetic way as well that people want it. I mean, who doesn't want to Mark Jacobs bag that, yeah, I'm okay with it saying Cusp on it. Like I'll take that, right? ⁓   It's a beautiful thing that people do want, which is amazing. I love it. Well, Zaneta, I adore you. Any last thoughts you have, anything on branding or business ownership or anything that you feel leaving our listeners today would put a nice pretty bow on this for you today, because I've loved it. I've enjoyed all the tactical pieces, so many different fun things, like something so far from what I normally talk about that just makes me excited and psyched ready to do this. So any last things you want to add, any advice, any pieces?   to put a on our podcast today.   Zaneta Hamlin (43:19) Just make it fun, get stuff that you would use, doesn't have to be dental related. mean, ⁓ yeah, you can check in with your team too. They might have some great ideas that you can use, but yeah, just have fun with it and be obnoxious as you want to with it. Yeah.   Kiera Dent (43:40) I love it.   Amazing. Well, Zaneta, thank you. Thank you for coming on. Thank you for sharing. And I think this is just something really special about our dentist community of like people like you and Christie and Sheena and like, Jamin and all Kevin like so many cool amazing doctors that we get to hang out together. I didn't know how that community was going to shake. had visions of it becoming what it's been where you pop on your hair is always wrapped up because you're coming from patients on your computer hanging out.   Zaneta Hamlin (44:07) Yes.   Kiera Dent (44:09) And then all of a sudden I see the like eyes flash to the screen like what? And I'm supposed to do what? You guys want the what? But just like a fun community and having doctors like yourself that just bring special different ways. I think it's just amazing. So thank you for being on the Dental A Team's family. Thank you for being a part of our crew. It's just like, and thank you for sharing on the podcast today. I really appreciate you.   Zaneta Hamlin (44:30) Thank you for having me. Like, yeah, I'm glad Brandy got us to this point because, I'll definitely, I won't disappoint next month. I'll have some new ideas for you because my pin is going to be on, so you'll see that too, on my blazer.   Kiera Dent (44:41) I know you won't. Zaneta, I guarantee you. I can't wait.   I cannot wait. Yeah, you walk around with this pin. I'm telling you Zaneta dresses herself to the hilt with her brand and it's amazing. I love it every time and I never know what you're going to show up in and it's always different. You're always thinking but I also love that you highlighted because some people can go crazy and not be smart strategic business owners and you're able to do both and that's really what I wanted to highlight. So   Thank you and thank everyone. ⁓ And as always, thanks for listening and I'll catch you next time on the Dental A Team Podcast.  

“... to date, there are no confirmed reports of any clowns actually abducting, harming, or killing kids… There just aren't. There are zero.”Do you remember when there were a bunch of clown sightings a few years back? It seemed like every week brought new reports of creepy clowns lurking at the edge of woods, roaming neighborhoods, and leering from parking lots. They waved at startled onlookers, chased kids with knives, or whispered from the tree line... at least, that's what people said.People flooded 911 lines with calls about these boogeymen in big shoes, yet concrete evidence was scarce. It was a bizarre social media-fueled hysteria that spread across dozens of states and even overseas, equal parts absurd and unsettling...Research, writing, hosting, and production by Micheal WhelanAdditional research & writing by Ira RaiLearn more about this podcast at http://unresolved.meIf you would like to support this podcast, consider heading to https://www.patreon.com/unresolvedpod to become a Patron or ProducerBecome a supporter of this podcast: https://www.spreaker.com/podcast/unresolved--3266604/support.