Podcasts about Zapier

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Costa Michailidis about creativity, innovation, and creativity blocks. Costa (https://www.linkedin.com/in/costamichailidis/) began life as a creative misfit, using his imagination to spur havoc, laughter, and the occasional unintended success. Come to think of it, he hasn't changed much over the years. Some of his recent adventures include working with NASA scientists to reimagine the search for life beyond Earth, designing innovation tournaments inside of Fortune 500 companies to seed innovation projects, speaking the United Nations in New York as part of the first TEDx event there, working with a group of cyber security experts (including one of the original creators of the internet-not AI Gore) to make recommendations to the Obama Administration, and that's just the compulsory who's who. Some of the most impactful and beautiful work he's done has been with college students, young entrepreneurs, and nonprofit organizations. Costa's passion, and by some cosmic coincidence his job, is to help people be more creative, so they can solve new and meaningful problems in the world. He takes great joy and pride in skillfully priming the human brain, and the human heart for creative breakthrough. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Johnny Crowder about mental wellness in the workplace. Johnny Crowder (https://linkedin.com/in/johnnycrowder) is a suicide/abuse survivor, TEDx speaker, Billboard-charting heavy metal musician, and the Founder & CEO of Cope Notes, a text-based mental health platform that provides daily support to users in nearly 100 countries around the world. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's State of Identity podcast host, Cameron D'Ambrosi sits down with Attila Torok, Head of IT and Security at Zapier to take on the hot topic of managing remote security practices in organizations. We discuss the main security areas for infrastructure; good logging standards, vulnerability scans, and how software development.

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Deb Muller about the state of employee relations. Deb Muller (https://www.linkedin.com/in/debbiemuller/) is driven by an obsession to do things the right way, particularly in employee relations, where she has spent her career championing excellence and effectively managing workplace investigations. After serving in executive HR roles at numerous Fortune 500 companies including Honeywell, Citibank, and Marsh & McLennan, Deb launched HR Acuity to create technology with built-in expertise and equip organizations to manage employee relations more strategically. Deb provides a wealth of real-world experience and guidance to help companies strengthen processes, transform workplace culture, and elevate employee relations as a strategic driver of business success. Deb holds a BS in Industrial and Labor Relations from Cornell University and an MA in Instructional Systems Development from the University of Maryland. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Cathy Nesbitt about the need of laughter in a mental health tsunami. Cathy Nesbitt (https://www.linkedin.com/in/cathynesbitt/) is a Health and Wellness Advocate. Founder of Cathy's Crawly Composters (est 2002), Cathy's Sprouters and Cathy's Laughter Club. She is a multi award-winning environmental innovator who uses workshops and inspirational speaking to motivate people to live a more sustainable life. Cathy is a certified Laughter Yoga Teacher. Appointed Laughter Ambassador in 2017 by Dr. Madan Kataria, founder of Laughter Yoga. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you realize how many mundane tasks you do everyday? Does it feel like you're always busy but never getting anywhere?  Somewhere out there, there's an entrepreneur who's flying through their day with determination, focus and a lot of help from their automated assistant. And that could be YOU! Find out how to design your automation system so you can put more things on autopilot and watch your business take off! Show Notes: https://twofeetfirstentrepreneur.com/start-automation-business Instagram: https://www.instagram.com/tffentrepreneur/ YouTube: https://www.youtube.com/channel/UCLNaYtimzIJ7jzhva2R8JyQ Mentions: The Automated Assistant Waitlist: https://learn.twofeetfirstentrepreneur.com/courses/automated-assistant-waitlist Clickup: https://clickup.com/ Zapier: https://zapier.com/  

Today is a first for UP. We share our favorite use case for Tegus - connecting our partners with industry legends! We sit down with Jenny Bloom (former CFO of MailChimp and Zapier) and Akash Khanolkar (Co-Founder of Octane). We get a great deep dive into how MailChimp and Zapier became successful. We get into how Jenny was able to lead and make pivotal decisions along the way. For any SaaS business leader, this is a great podcast to listen to. IOHO! (In our honest opinion!) Topics Include: Jenny Bloom's intro - Starting as a fractional CFO, spending 14 years at MailChimp as CFO (but also many other roles) and Zapier Akash's background (Octane) MailChimp started as a web design company's side project in 2000 Zapier was a startup at the University of Missouri and got into Y Combinator Building a long-lasting company with no exit in mind, no startup funding People are your biggest asset and cost Teaching your employees financial terms so they spend wisely for the company Integrating their platform when automation was a standard in the industry Going through Covid Financial learnings from a SaaS business It's always about your plan Jenny's songs are...Earth, Wind & Fire - September & Kelly Clarkson - Stronger (What Doesn't Kill You) Akash's song is Billy Joel - Piano Man Sponsors: Tegus Research My Marketplace Builder Links: Thomas McGannon LinkedIn Follow us on social media: Like and subscribe and all that stuff...stay in touch as we will have exciting updates and content soon... @uppodpod Twitter @uppodpod Instagram UP YouTube Channel up-pod.com (Now with ListenNotes for transcripts of each episode) Email us: show@up-pod.com,

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Rodney Evans about adaptive organization design and the future of work. Rodney Evans (https://www.linkedin.com/in/rodneyeevans/) is a pioneer in adaptive organization design and the future of work. With 20 years of experience in all things transformation, she has researched, developed, and taught new ways of working in dozens of complex environments including Airbnb, Cooper Hewitt Museum, Macy's, Intuit, and Johnson & Johnson. The Ready is a self-managed change agency that helps you discover a better way of working. Rodney works with companies around the world to modernize traditional practices and bust bureaucracy. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we're talking about databases! Specifically Airtable, how we use it to enable automation, and why it's one of the fastest-growing automation tools on the market.Also Chad rides a bike, the Grum center gets the grumblies and Mayor Goodway sweeps it all under the rug on this exciting installment of AutomationTown.SHOW NOTES:—------------------------------------------Airtable: https://t.jo.my/airtableAirtable Webhooks: https://t.jo.my/airtablewebhookscriptAirtable Interfaces: https://www.airtable.com/guides/collaborate/getting-started-with-interface-designerIFTTT: https://jo.my/iftttQR Code Monkey: https://jo.my/qrcodemonkeyZapier: https://t.jo.my/zapierAUTOMATIONTOWN SOCIALS:—------------------------------------------Twitter: https://t.jo.my/twitterWeb: https://t.jo.my/automationtownRSS Feed: https://t.jo.my/rssABOUT HOSTS:—------------------------------------------Jason StaatsTwitter: https://t.jo.my/jstaats-twitterYoutube: https://t.jo.my/jason-youtubeChad DavisTwitter: https://t.jo.my/chad-twitterLinkedIn: https://t.jo.my/chad-linkedinAUDIO PRODUCTION:—------------------------------------------Paul O'Mara - https://t.jo.my/paulomaraSPONSORS:—------------------------------------------LiveFlow: https://jo.my/liveflowWant to sponsor a character? Contact us at https://t.jo.my/sponsorcontact 

Consistently creating high-quality content can be challenging. To practice what I call ongoing original public thinking, I am often brainstorming how to make the processes involved as smooth, simple, and searchable as possible. This episode originally aired as a Loom video for the private BFF community, where I walked through my Notion podcast production dashboard and content calendar. Here's what I have learned (and optimized!) in these last seven years of podcasting. You can also watch the video walkthrough of this episode here. Want more where this came from? Set yourself up for even more abundant ease, joy, and time in 2023 by joining us in the private BFF community and Free Time Operations Dashboard with promo code PODCAST. If you join as a result of this episode, you will receive complimentary access to the full (He)art of Podcasting Course.  Last but not least, if you've read the book, please leave an Amazon review if you haven't already!

Brian talks about automation software called Zapier. ➡️ ContentMarketingQuestion.com The post What Is Zapier and Why Do You Need It? first appeared on BrianJPombo.com.

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with James Mackey about successful talent acquisition in the tech job market. James Mackey (https://www.linkedin.com/in/jimmymackey/) is the CEO of SecureVision. Since 2015, SecureVision has partnered with over 140 VC-backed tech companies, ranging from growth-stage to enterprise clients to recruit talent in every department. James is passionate about building talent acquisition solutions that align with real business outcomes and ending a seemingly endless cycle of frustration that most leaders experience with hiring. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

Hoy analizamos Pipedream, una alternativa a Zapier para integrar unas aplicaciones con otras, y crear flujos de trabajo con varios pasos.

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Genevieve Piturro about her book, Purpose, Passion and Pajamas: How to Transform Your Life, Embrace the Human Connection and Lead with Meaning. Genevieve Piturro (https://www.linkedin.com/in/genevievepiturro/) is all about Purpose and The Human Connection. She was a successful television marketing executive until she dramatically changed the direction of her life. She found her true purpose when a sudden inner voice challenged her life as she knew it. In 2001, she founded the hugely successful national non-profit, Pajama Program, when a six-year-old girl's question changed her life forever and she jumped off the corporate ladder. This year, the Program celebrates its 21st anniversary, having delivered more than 7 MILLION magical gifts of new pajamas and new books to children through their 63 chapters across the U.S. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

The Federal Reserve is expected to announce an increase of up to one percentage point, according to some forecasts. What repercussions will this have in the US and abroad? We ask Joe Saluzzi of Themis Trading, in New Jersey. The Central Bank of Argentina has risen interest rates to 75% in an attempt to reduce rampant inflation. Carolina Millan, Bloomberg's bureau chief in Buenos Aires, tells us more. The Golden Globes are set to return to television screens in 2023 after being dropped by NBC last year due to a controversy over a lack of diversity among voters, among other things. We hear more from entertainment journalist KJ Matthews. A criminal investigation has been launched against the Governor of Florida, Ron De Santis, for sending nearly 50 Venezuelan migrants on flights from Texas to Massachusetts. Why did do that? We ask Politico's reporter in Florida, Gary Fineout. You may have heard of quiet-quitting or opting out of tasks beyond your assigned duties and becoming less invested in work. But are you familiar with quiet firing? Bonnie Dilber, recruiting manager at tech company Zapier, explains the concept. Ed Butler is joined throughout the programme by two guests on opposite sides of the world: Rhonda Vonshay Sharpe, founder and CEO of Wiser based in Virginia, and David Kuo, co-founder of The Smart Investor, in Singapore. (Picture: Federal Reserve Board Chairman Jerome Powell in Washington. Picture credit: Reuters)

The development of new technology is conquering every corner of every industry in the world which makes it hard to ignore that lawyers need to be proficient in technology to engage with clients. But still, there are flaws that lawyers need to overcome to get the best outcome from the new technologies. This week, we are having a fascinating conversation with J. Ryann Peyton about what technologies they use at present and how they can use the new technologies to give their maximum service to the clients. Ryann serves as the Director of the Colorado Attorney Mentoring Program (CAMP), a program of the Colorado Supreme Court. Ryann is a former litigator and a seasoned consultant and advocate of professionalism, diversity, and equity in the legal field. Ryann has been routinely recognized for their legal practice, earning the 2022 40 Under 40 Award, the 2019 American Bar Association Rosner & Rosner Young Lawyer Professionalism award, and the 2014 Colorado Bar Association's Outstanding Young Attorney of the Year award. The following three questions and more will be answered throughout the conversation, As a mentor to attorneys, what three things are attorneys still not getting right with their technology in their practice? What are three ways technology allows attorneys to help those who typically cannot afford or have access to private attorneys? During COVID, technology has allowed more attorneys to work from home. With this new dynamic, some attorneys have been a little lacking in being professional? In our conversation, we cover: [06.22] Current tech setup – Ryann talks about their current technology setup and their favorite apps on iPhone. [10.03] Utilizing – Ryann shares their opinion on what is the biggest things that lawyers get wrong when it comes to using technology and the programs that they recommend for lawyers. [15.06] Human check – Ryann talks about what usually makes lawyers hesitate in developing workflows. [20.47] Brick and motor versus virtual – Ryann dives into how lawyers got into virtual practice during the period of the COVID-19 pandemic, how most of the lawyers get back to brick and motor practice, and how virtual practice serves both the client and the lawyer in terms of time and others. [25.45] Credibility – Ryann shares their opinion on the credibility of virtual hearings where there is a question about how to ensure justice is done. [29.21] Utilizing AI – Ryann dives into how to help clients by utilizing AI and how it helps both the clients and the lawyers at the end of the day. [34.40] Utilizing technology – Ryann talks about utilizing technology to help clients identify what kind of legal problems they have because clients sometimes misidentify their legal problems which prevent them from hiring a lawyer or talking to a lawyer. [39.36] Educating – Ryann dives into what kind of facilities they have in every judicial district in Colorado to educate people if they want to hire an attorney or not. [40.31] Connecting lawyers – Ryann shares information about a platform that connects the lawyers who are looking for pro bono services in Colorado. [44.28] Hurdles – Ryann dives into the broadband issue that most of the communities have including Colorado which makes it difficult for people to connect with a lawyer and how self-help representatives create access to technologies like zoom and email on behalf of the people who have those kinds of problems. [47.32] Maintaining professionalism – Being present and attentive, maintaining humanity, and not overriding the silence as the three things attorneys need to be mindful of when working remotely while using technology says, Ryann. Connect with Ryann: Website - https://coloradomentoring.org/ LinkedIn: www.linkedin.com/in/ryann-peyton-7bb8794/     Equipment/Software mentioned: AirPods Pro - https://www.apple.com/airpods-pro/ iPhone 12 - https://www.apple.com/iphone-12/specs/ Apple Watch - https://www.apple.com/shop/buy-watch/apple-watch Overcast - https://overcast.fm/ Paladin website - https://www.joinpaladin.com/ Hello divorce - https://hellodivorce.com/ Clio - https://www.clio.com/ Calendly - https://calendly.com/ Zoom - https://zoom.us/ Slack - https://slack.com/ Microsoft teams - https://www.microsoft.com/en-ww/microsoft-teams/teams-for-work Zapier - https://zapier.com/ Apple podcasts - https://www.apple.com/apple-podcasts/ Microsoft surface - https://www.microsoft.com/en-us/surface

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Clarke Murphy about sustainability as a leadership competence and turning sustainability pledges into everyday practices. See the video here: https://youtu.be/6UqZctfFVMM. Clarke Murphy (https://www.linkedin.com/in/clarkemurphy/) is the former CEO of Russell Reynolds Associates. He advises the world's top companies on leadership strategies that fuel profitable growth and value for all stakeholders. He is dedicated to helping CEOs and boards embrace the sustainability agenda and use their position to solve the greatest social and economic challenges of our time. His work on sustainable leadership has been published by Bloomberg, Wall Street Journal and the World Economic Forum. Murphy has spoken at the United Nations Global Compact's Leaders Summit and the World Economic Forum's Sustainable Development Impact Summit. His own journey to sustainability began with a near death experience: a boat he was on nearly collided with a discarded shipping container bobbing in the sea. He co-hosts the Redefiners podcast. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Ranked #5 Workplace Podcast Ranked #6 Performance Management Podcast Ranked #7 HR Podcast Ranked #12 Talent Management Podcast Ranked in the Top 20 Personal Development and Self-Improvement Podcasts  Ranked in the Top 30 Leadership Podcasts Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Ian MacLeod about micromanaging, quiet quitting, and the Great Resignation. Ian MacLeod (https://www.linkedin.com/in/ian-macleod-68673a6a/) provides leadership training and consultation to individuals and businesses with a focus on performance management. He leverages his 15 years of management experience in various supervisory roles up to senior manager. Ian has combined his film making hobby with his passion for leadership development to create and share routine leadership tips and work humor videos through his YouTube and TikTok channels. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Rob Dube about understanding your work capacity. Rob Dube (https://www.linkedin.com/in/robdube/) is the co-founder of ImageOne and the visionary behind The 10 Disciplines, a program that helps business leaders bring more balance and purpose back to their lives. He launched the program alongside Gino Wickman to help leaders take their success and happiness to the next level. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you do when it all hits the fan? Today, disaster strikes in AutomationTown. We talk through how to hire an expert when things break,  or just…when you want to make cooler stuff. When to DIY, when to outsource, all on this week's, AutomationTown.SHOW NOTES:—------------------------------------------Upwork: https://jo.my/upworklinkFiverr: https://jo.my/fiverrlinkHeep.so: https://jo.my/heepso Makerpad: https://jo.my/makerpadNoCodeFounders: https://jo.my/nocodefoundersCode Meets No Code: https://jo.my/codemeetsnocodeNocode North: https://jo.my/nocodenorthZapier Community: https://jo.my/zapiercommunity Indie Hackers: https://jo.my/indiehackersAUTOMATIONTOWN SOCIALS:—------------------------------------------Twitter: https://t.jo.my/twitterWeb: https://t.jo.my/automationtownRSS Feed: https://t.jo.my/rssABOUT HOSTS:—------------------------------------------Jason StaatsTwitter: https://t.jo.my/jstaats-twitterYoutube: https://t.jo.my/jason-youtubeChad DavisTwitter: https://t.jo.my/chad-twitterLinkedIn: https://t.jo.my/chad-linkedinAUDIO PRODUCTION:—------------------------------------------Paul O'Mara - https://t.jo.my/paulomaraSPONSORS:—------------------------------------------Want to sponsor an episode? Contact us at https://t.jo.my/sponsorcontact 

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Dr. Jon Finn about overcoming destructive habits to develop positive super habits. Dr. Jon Finn (www.linkedin.com/in/dr-jon-finn) wrote his best-selling book ‘The Habit Mechanic' (which took him over 20 years) because his life's mission is to help people to be their best in the challenging modern world. This book is proven to change lives. People have said it is a ‘MANUAL FOR LIFE', and a ‘TOOL KIT FOR SUCCESS'. It contains over 30 self-improvement tools. It is like three books in one. Dr. Jon Finn founded the award-winning Tougher Minds consultancy and has three psychology-related degrees, including a PhD. He has worked in performance psychology, resilience, and leadership science for over 20 years. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn some TikTok tips and automation hacks to make content creation more fun and less time consuming from small business social media expert Clementine Holman (she/her) of Honey Bee Social.We also treat you to a quick rant about Instagram!Clem help businesses grow their communities online through actionable strategies and cost effective content creation. I'm here to help small to medium sized business help them make content creation as second nature and give themselves some time back, by taking one idea and showing it many different ways.Clem's links.Website: www.honeybeesocial.com.auTikTok: https://www.tiktok.com/@honeybeesocialInstagram: https://www.instagram.com/honeybeesocial_au/Facebook: https://www.facebook.com/HoneyBeeSocialLinkedIn: https://www.linkedin.com/in/clementine-holman-small-business-social-media-marketing/YouTube: https://www.youtube.com/channel/UClkKutl955G9BlBQfV8lIgQOther things mentioned.Stephen G Pope: https://www.tiktok.com/@stephengpopeRepurpose dot io: https://repurpose.io/Zapier: https://zapier.com/Alexis' links.I've quit social media for September.Join the club to learn more about ethical and effective social media marketing: https://socialmediaforhumans.club/Voice over by Hawke Wood: https://www.spotlight.com/3490-9081-8844Support the show

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Tabetha Sheaver about helping entrepreneurial leadership teams get traction in their business. Tabetha Sheaver (https://www.linkedin.com/in/tabethas/) is COO and EOS Implementer. Her first entrepreneurial venture left her frustrated and burnt out. She knew there had to be a better way and pursued a certification from PMI.org which led to consulting entrepreneurial leadership teams on process and change management. Since then Tabetha has helped more than 15 businesses, in a variety of industries, understand the importance of people, process, and data to drive from vision down to execution. Helping entrepreneurial leadership teams to be open, honest, and healthy so they can get things done is key because as the leadership team goes, so goes the organization. She is passionate about driving positive change in the world and she believes there is no better way to grow and impact leaders, families, and communities than through the marketplace. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Chris French about two recent reports, the August Human Workplace Index, as well as Workhuman-Gallup report: Unleashing the Human Element at Work.. Chris French (https://www.linkedin.com/in/chrisfrench39/) is Executive Vice President of Customer Strategy at Workhuman. Workhuman® is the world's fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

We've all had them – those days when it seems like we're running in circles, trying to drive business while doing endless tasks again and again. On this episode of Teacher Turned Entrepreneur you'll learn about the powerful ways in which an online manager and other support systems can optimize your world. Arijana Ilibasic, founder of Scale & Simplify, is giving us all kinds of tips for identifying tasks we're doing repeatedly and automating them with systems you might have no idea exists. She shares important advice for harried entrepreneurs trying to figure out whether they need to delegate and, if so, to what kind of assistant or other resource. We're most able to scale efficiently when we've got processes and support systems in place but, warns Arijana, it's all about ensuring the right fit. She's got a list of important elements to consider before choosing a partner and she urges us to take our time! This is about finding the right fit based on a clear understanding of our strengths, skills and what we enjoy. From there the goal is to outsource things that are labor-intensive and time-consuming. You'll enjoy hearing the excitement Arijana feels about having found this niche and all the great tools available for entrepreneurs. Want to free yourself up to focus on clients and revenue generation? Here's a great place to start! Ready for the Arijana's free Ultimate Delegation Cheatsheet? You can find out what to outsource and to whom by downloading this and other handy resources here. If you enjoyed this episode of Teacher Turned Entrepreneur, click here to hear past shows and leave comments! Here are key takeaways from the conversation:· It's not where you start out but the clues you uncover along the way. You're not alone if you didn't have a dream job growing up or even right out of school. Trial and error works!· Are you a coach (or independent business owner of some other kind) juggling too many things? There's a reason that online and virtual managers have flourished, especially since pandemic.· Time trackers like Clockify and Toggl are a great tool for figuring out what tasks are most time-consuming and labor-intensive.· Check out an app like Zapier (which you can get started with for free) to automate things like spreadsheets, documents, surveys and marketing/communications apps. · Before hiring an online assistant or other outsourced team member, take stock of the traits and abilities that will make a good match. You're looking for a partner – not a pal!Are you ready to find your true calling and walk away from your teaching job once and for all?It is your time to get a solid grasp on the potential opportunities available to you so you can get started on your entrepreneurial journey and change your life!Download your copy of this free, valuable PDF resource and access 20 different descriptive business ideas that are perfect for a teacher turning entrepreneur.The Teacher's Guide to Finding Your Perfect Business Idea (without going back to college)

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Hall T. Martin about how to raise funding for new startups. Hall T. Martin (https://www.linkedin.com/in/halltmartin/) is the Founder and CEO of TEN Capital and Host of the Investor Connect podcast program He launched the firm as the Texas Entrepreneur Networks in 2009. Today, TEN Capital has over 15,000 investors in its network, and has helped startups raise over $900M. Mr. Martin serves as the Vice-Chair of the Baylor Angel Network. He previously led the Central Texas Angel Network (CTAN) as its first Executive Director. Mr. Martin is the Host of the Investor Connect podcast program. He is the founder and director of Investor Connect which is a 501(c)3 non-profit dedicated to the education of startup investors. Mr. Martin is a Founder and initial Managing Director of SKU (Incubation Station), a consumer product goods accelerator based in Austin, Texas, and the former Managing Director of AccelerateNFC, an accelerator based in Dallas, Texas, focusing on Near Field Communication. Mr. Martin serves as an adjunct professor for the University of Texas leading the Idea to IP program which fosters startups from the engineering program. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Gemma Burgess about what it means to create an “authentic” workplace for today's employees. Gemma Burgess (https://www.linkedin.com/in/gemmaburgess/) is Chief Executive Officer of Ferguson Partners and leads Ferguson Partners' global business. Based in the firm's New York office, Gemma is actively involved in the firm's Executive/Board Search practice and works closely with Private Equity, Investment Management, Real Estate Investment Trust (REIT), Structured Finance, Hedge Fund and Investment Banking clients. A huge advocate for diversity across the industry, Gemma has consistently placed gender-diverse candidates at a rate of 50 percent – no easy task within an industry that was slow to take on the initiative! A regular speaker and writer on the topic, she is now turning her attentions to the ethnic diversity challenge. Relocated from the London office more than eight years ago, Gemma possesses a deep understanding of the international markets and the global flow of both institutional and non-institutional capital in the real estate industry. Prior to joining Ferguson Partners in 2007, Gemma spent two years at Hanson Green working on non-executive appointments and two years at Ramsey Hall working as a generalist within executive search. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

Is there a business decision you're struggling with and you're not sure what to do? Brooke Jefferson joins us in today's episode to share a three step method for making better business decisions. Listen in as she walks through some valuable and actionable steps to help you get started today! If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group! Join Now >> Today's episode is brought to you by Descript, my favorite tool for content creation! I use Descript to share smaller cut down pieces of my podcast, repurpose Youtube videos, and create on-screen captions in my reels. If you create content in your business, you need to check out this simple, easy-to-use tool! Try Descript >> In This Episode: Learn about making informed decisions. Get the three step method to making better business decisions. Understand what to do when you've lost motivation. Find it quickly: 4:05 - Get to Know Brooke 5:49 - Make Better Decisions 6:34 - Set a Vision 11:49 - Set Your Goals and Work Backwards from Your Vision 17:50 - Automate & Outsource in Your Business 31:09 - Encouragement Links + Resources mentioned in this episode: Notion   Zapier   Kajabi More ways to connect: JOY MICHELLE INSTAGRAM WORK WITH JOY AS YOUR COACH JOY MICHELLE CO. WEBSITE  CALLED TO BOTH COMMUNITY  Read the full show notes from today's episode HERE. Let's keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

Gorick Ng lays out the unspoken rules and expectations of managers that explain why top performers get ahead. — YOU'LL LEARN — 1) The three questions everyone is asking about you 2) The A+ way to ask for help 3) The mentality that keeps professionals from progressing Subscribe or visit AwesomeAtYourJob.com/ep799 for clickable versions of the links below. — ABOUT GORICK — Gorick Ng is the Wall Street Journal Bestselling Author of The Unspoken Rules: Secrets to Starting Your Career Off Right, a book published by Harvard Business Review Press. It is a guide to help professionals, especially those from underrepresented backgrounds, take control of their careers, based on 500+ interviews with professionals across geographies, industries, and job types. Gorick is a career adviser at Harvard College, specializing in coaching first-generation, low-income students. He has worked in management consulting at Boston Consulting Group (BCG), investment banking at Credit Suisse, and research with the Managing the Future of Work project at Harvard Business School. He has been featured in The Today Show, The New York Times, The Wall Street Journal, BuzzFeed, New York Post, Fast Company, and CNBC. He was named by Thinkers50 as one of 30 thinkers to watch in 2022. Gorick, a first-generation college student, is a graduate of Harvard College and Harvard Business School.• Book: The Unspoken Rules: Secrets to Starting Your Career Off Right • Website: Gorick.com — RESOURCES MENTIONED IN THE SHOW — • Tool: Instapaper • Book: The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer • Book: Hope for the Flowers by Trina Paulus — THANK YOU SPONSORS! — • Zapier. Save many hours a month by automating tasks with zapier.com/awesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode we dive into the value of analytics, with Ryan Carlson, Senior Director of CRM & Analytics at Fan Interactive Marketing. We discuss how analytics plays a vital role in business strategy, how email marketing and SEO tactics operate, how Zapier can improve your marketing data operations, navigating an analytics career path, the value of education in your career, and more. Looking for a job? Buy my book 'HIRED' here!   Join the discussion below!  Twitter          |          LinkedIn   Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.    All view are our own.

This week Chad & Jason get stuck between a mysterious door and a main drain. We talk through how to automate phone processes, and the mayor of Manualsberg returns with an ominous warning.SHOW NOTES:—------------------------------------------Line2: https://jo.my/jsyh3sTwilio: https://jo.my/twiliophoneOpenPhone: https://jo.my/openphoneGrasshopper: https://jo.my/grasshopperRingCentral: https://jo.my/ringcentralTeamwork Desk: https://t.jo.my/teamworkdeskCalendly: https://jo.my/calendlylinkMake: https://t.jo.my/integromat-makeZapier Sub Zaps: https://jo.my/subzap-zapierAUTOMATIONTOWN SOCIALS:—------------------------------------------Twitter: https://t.jo.my/twitterWeb: https://t.jo.my/automationtownRSS Feed: https://t.jo.my/rssABOUT HOSTS:—------------------------------------------Chad DavisTwitter: https://t.jo.my/chad-twitterLinkedIn: https://t.jo.my/chad-linkedinJason StaatsTwitter: https://t.jo.my/jstaats-twitterYoutube: https://t.jo.my/jason-youtubeAUDIO PRODUCTION:—------------------------------------------Paul O'Mara - https://t.jo.my/paulomaraSPONSORS:—------------------------------------------Want to sponsor an episode? Contact us at https://t.jo.my/sponsorcontact 

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Steve Hoffman about the secret model for exponential growth - build innovations teams. Steve Hoffman (https://www.linkedin.com/in/foundersspace/) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (HarperCollins), and “The Five Forces” (BenBella). Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Jaime Dunaway-Seale about how bad bosses are destroying employee happiness and what to do about it. Jaime Dunaway-Seale (https://www.linkedin.com/in/jaime-dunaway-seale-660028158/) is a content writer at Clever Real Estate, the leading real estate education platform for home buyers, sellers, and investors. Prior to joining Clever, Jaime worked full time as a journalist. Her writings about education, government, business, and sports have appeared in Slate, The Associated Press, The Arkansas Democrat-Gazette, and Advocate Media. Jaime graduated with a Master of Arts in journalism from the University of Missouri and a Bachelor of Arts in journalism and international relations from the University of Arkansas. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Resources Here were the resources we covered in the episode: Lead Gen Form Ads Reporting UTM live builder NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript I think B2B marketing and CRMs go together like chocolate and caramel. Today, we're diving into CRM reporting on this episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there, LinkedIn Ads fanatics! If you listened to the last episode about the cookiepocalypse, you know that conversion tracking as we know, it probably isn't going to be reliable in the future. Luckily, B2B and E commerce have something in common here. In E commerce, marketers will always have purchase data, whether or not it occurred, what the sale value was, etc. And no cookie can affect that. There's a very clear line all the way from ad impression to a purchase. In business to business. When someone fills out a form it goes into your CRM. So if you're doing it right, there's never a challenge in figuring out how many leads came from a specific effort. If someone filled out a form and submitted it, it's in the database, it's become increasingly important in business to business to make sure that we've got data available to us as marketers, so we can close the loop on reporting. That way, when a platforms conversion tracking is way under reporting, because cookie data is limited, or when a platform may be way over reporting because it's using some algorithm to calculate the estimated number of conversions, you can be totally carefree. On this episode, we're gonna dive into the connection between your ads efforts, and your CRM platform and show you what you can do with the day that to close that reporting. Another hat tip to Mark Bissoni for requesting this topic. And any of you out there who have a topic you'd like us to cover, please do reach out to us at Podcast@B2Linked.com. We are always looking forward to helping you become more super powered and hear about the topics that you're interested in. In the news, for you listeners who are attending HubSpot Inbound conference in Boston, I'm going to be speaking on Thursday there. So I'd love to get to connect if you're going to be in town. I heard a couple of weeks back that my session was totally filled up. So I hope you got registered early. But if not get there early to stand in the standby line, I speak at quite a few digital marketing conferences every year. And Inbound is by far the largest one that I speak at. And it's one of the ones I most look forward to every year. Okay, for the topic at hand, let's hit it. 2:27 What is a CRM? What is a CRM? First of all, we talk about it a lot in business to business, we may use the acronym, or we may say customer relationship management platform. But realistically, we're gonna say CRM, because the other one just hardly makes any sense. It's basically a database of your customers, your prospects, really anyone you'd want to keep track of. There are so many different types of CRMs out there. Really, anything can qualify as a CRM. If you just keep an Excel sheet, or a Google sheet of all of your current customers with some data about them, that is a really basic CRM. So don't be daunted when you hear the term if you haven't heard of it before. Some of the major CRMs that you've probably heard of before, are like Salesforce, HubSpot, Constant Contact. There's way, way, way too many to list all here. And all of them have their own personalities. Some are very tailored to sales, some are tailored more to marketing, some are better for email versus reps who are making calls. We B2Linked we actually went through several CRMs testing this, and we would have one that worked really, really well when we were doing outbound. And another that was much better with handling inbound. One connected to email really well and made it easier to do newsletters. And ultimately, you're gonna have to study all of the different capabilities based off of what you need your CRM to do. I would say most of our larger clients use Salesforce. And what's so cool about Salesforce is it's infinitely customizable. You can literally make it do whatever you want. But along with that customizability it means it's incredibly complex. Most of our clients who use salesforce.com have an internal Salesforce admin whose job it is just to keep the platform up and running. So if you don't want to hire a full time admin, there are certainly simpler CRMs. But it's great because you can make it do whatever you want. HubSpot has recently become a pretty great contender in the enterprise space. It offers the CRM functionality for free, but then the fees really start to kick in when you add on different marketing or different sales packages. I should say that HubSpot relationship with LinkedIn really makes it special. Because HubSpot and LinkedIn communicate really well. A lot of these integrations that we're going to talk about are done pretty much automatically. So as a marketer, why would you want to do this? Why should you care about a CRM? The simple fact is that your CRM extends your data, your ability to analyze, and your optimizations, beyond just those front end metrics. If all you do is rely on just LinkedIn's campaign manager, the deepest insights that you can get are things like a cost per lead, or a conversion rate, which as you'll remember from the last episode, those metrics are even getting muddy. So that means you can't actually get accurate lead counts, or number of qualified leads, or figure out your lead quality by campaign, or even solve the Holy Grail, which is calculating your ROI. You can't do any of this without involving your CRM. 5:26 Getting the advertising data into the CRM In order to connect your advertising data in with your CRM, you have to get the advertising data into the CRM. And there are two different ways to do that. The first is if you're using LinkedIn lead generation forms. If you want to know more about this, go back to Episode 17, where we did a deep dive on them. And these are really, really great, they tend to have super high conversion rates. But because that data actually lives on LinkedIn, you then have to get that data out. Of course, you could log into LinkedIn every day, and download the leads that have occurred in the past 24 hours, and then manually process them. But good heavens, if you are listening to this podcast, you are paid way too much for doing that activity. 6:07 Automation Okay, so let's figure out how to automate that. LinkedIn has partnered with several of these CRMs to allow you to just send that data directly into the CRM without any sort of human contact, Salesforce.com, HubSpot, Marketo, Eloqua, and quite a few others, I've included a link down below in the show notes so you can see all of the different integration partners with your LinkedIn Ads. But if you're not using one of the CRMs, that LinkedIn fully integrates with, don't worry about that, because you have a pretty cheap solution. Zapier.com, last time I checked, their $20 per month plan could get all of your LinkedIn lead gen formatted data directly into about any CRM or any workflow that you want. And $20 a month is definitely a cheap price to pay, compared to having to do that all manually. So that's LinkedIn lead gen forms. What if you're driving traffic to your website and you want the form on your website to pass into your CRM? That's definitely possible. We've all been doing that for years. And here's how that process works. First of all, when someone clicks on your ad and visits your landing page, the link that they visit, can and should have tracking information in it. We call these tracking parameters. So those tracking parameters are just sitting in the address bar when someone is there on your page. And then when they decide to fill out the form, the info that it asks for might be things like your name, your email, etc. And then they hit submit. But what they don't know is that before the form is submitted, the JavaScript of the page made note of the whole URL that was up in the address bar, and all of its tracking parameters that could have in it, and it sent them along into the CRM, along with those visible form fields. So the CRM now has data about who someone was, as well as a little bit of information about where that traffic came from, which is incredibly helpful to you as a marketer. So then your CRM needs to be configured to actually look for those parameters and how to recognize them. And it'll store them inside that lead record that was just created through that form submission. Since the vast majority of marketers out there are using Google Analytics, we should take some time to talk about UTM parameters. Now don't get confused by the acronym UTM. Hardly anyone knows what it means it doesn't really mean anything. It stands for urchin tracking module. Urchin was the company that Google acquired to actually turn it into Google Analytics. So it's just a brand name, you don't have to worry about it. But now we as marketers talk a lot about UTM parameters, because Google Analytics has a set of five standard parameters that it accepts natively. And those are source, medium, campaign, content, and term. The first three are required, you need to provide a source, a medium and a campaign, but content and term and then a whole bunch of other custom ones, they're optional. So I'll give you an example. If I was sending traffic from LinkedIn Ads into my website, my UTM parameter for source would probably be LinkedIn. It's the website or the channel that I'm using. For my medium, I like to identify the different ad formats I'm using. So if I'm sending sponsored content ads to my website, I would probably put SC for sponsored content in media. Then for campaign I like to actually include information about either the actual campaign within LinkedIn, or a description of the audience. And that way, if I go into Google Analytics, I can see all of my reporting by audience segment, which is really cool. Then we have content. And Google originally designed this to be a way that you could tell the difference between your AB tests that you're running. So when we create ads, every single ad has its own unique UTM content parameter. And because it absolutely has to be unique. By far the easiest way I've found to make something unique is to stick today's date in it because obviously today's dates not going to repeat itself. So one of our content parameters might look really daunting to someone who doesn't know what they're looking at. But it may say something like LI, short for LinkedIn, SC, short for sponsored content, and then a six digit number representing today's date. And then like 0102, an incremental digit for which ad this was that we were publishing. And what's so cool is because that content parameter includes all of that information, it allows us to go back and figure out the exact image, the exact everything that was associated with that ad later on. And we track that all internally with proprietary tools. So this is obviously a very proprietary way that we handle the UTM content parameter. But I hope just as an example, this was helpful or interesting to you. The last standard UTM parameter is term. And that was used to track the individual keyword from different search campaigns. But obviously, because we're dealing with paid social here with LinkedIn, we don't really bid by keyword. So term is just one of those ones that's leftover. You could use it for something if you want, but you don't have to. So whether you're using Google Analytics or not, you can still use Google's UTM parameters. Or you could really use anything else. For instance, if you use Adobe Analytics, which is very much used by those enterprise companies, they have a parameter called a CID parameter. And of course, it can be very customized. But this is oftentimes one parameter that represents everything that Google asked for five parameters to represent. When you're advertising on Google, on Google Ads, Google will automatically put something called a gclid, or a Google Click ID inside the URL. And a lot of people are able to grab that parameter and make it useful and identifying an individual click. Facebook has something similar, they call it the FBclid, or Facebook click identifier. And if you don't want to use any of these, you don't have to, you could do your own custom URL parameters. If you look at a URL, anything after the question mark doesn't usually change the content of the page or change the address of the page at all. It's just extra information for some system about that traffic. There are a few very technical exceptions here. But usually, when you look at a URL, the address of the page ends, right as soon as you hit the question mark, and then everything after that, you can change and make whatever you want. So the question mark becomes your first query parameter. And then if you have multiples, they are separated by the ampersand or the and sign. So you can have as many query parameters as you want, it's just the first one is going to start with a question mark. All the other ones after are ampersands. And there's absolutely nothing magic about the parameters that you choose, it just means that you're going to have to configure some system to recognize and identify them, and store them if you want to use them. So if you haven't built parameters before, especially if you're using Google Analytics, there are a whole bunch of free tools out there to build your UTM parameters and your URLs for you. We've linked to one down in the show notes called utmbuilder.com. But it's a very, very simple type of function. And so a whole bunch of different companies have evolved to do this for free. We actually do this all within Excel. We have an automatic URL builder that grabs things from all the different columns that we're building our ads inside of Excel with, and just concatenates them together in the right format. So there are a lot of options, you can really do this any way you want. And we're going to talk a lot about how this information makes it into your forms. But it's helpful to know that UTM parameters were originally designed just to tell your analytic solution, how to categorize the traffic that you're bringing in. So for instance, if you click on a post inside of LinkedIn, that takes you to someone's website, Google Analytics is going to see the referring URL as LinkedIn. And that's pretty much all it knows. And it knows that LinkedIn is a social platform. It's going to categorize that as an organic social referral, which is actually correct in this case. But what if you were running ads on LinkedIn, and you didn't put any sort of parameters in the URL, someone clicks from one of your ads and lands on your website. And now Google Analytics is categorizing it exactly the same, it thinks it was an organic referral from social. But if you put UTM parameters in your URLs, you're telling Google Analytics, this is how I need you to classify this traffic. This is not an organic referral. This is an ad click. And here's the audience that was targeting. And here's what ad type we were using all kinds of different information that you can pass to them be able to properly analyze your marketing efforts. They enable you to look inside of analytics and see website traffic behavior, broken down by any of the UTM parameters you set up. You can see things like average session duration, or pages viewed by campaign or audience or individual ad or ad type. Really, possibilities are nearly endless. Alright, here's a quick sponsor break and then we'll dive into the weaknesses of URL track. 14:52 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 15:01 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use and can be painfully expensive on the front end, at B2Linked, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ad strategies, customized to your unique needs, and tailored to the way B2B companies buy today. Over the last 11 years, we've worked with some of LinkedIn largest advertisers in the world, we've spent over $150 million dollars on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2linkedin.com/apply, we'd absolutely love to get to work with you. 15:49 Weaknesses of URL tracking Alright, let's jump into the weaknesses of URL tracking. So first off, since it captures only traffic that submitting forms, this is best suited for what we would call the trust stage. We tend to break our stages down into three different stages, your awareness, your trust, and your advocacy. So you could have tracking parameters in your URLs. But if no one ever fills out a form, it really didn't do much except communicate to your analytics solution where the traffic came from, but nothing is going to make it into your CRM. So you wouldn't be able to tell from your CRM, about view through conversions, or assists from other platforms. The cool thing though, is that your analytics platform can still track what you define as a conversion. And the analytics solution is going to attempt to track all of the activity of that user. Of course, if you listen to our last episode about the cookie pocalypse conversion tracking may not be all that reliable in the future. So we'll just kind of have to wait and see. 16:43 Tracking Parameters And then some web developer decided they wanted their URLs to look clean. And so they do something in JavaScript called a URL rewrite. And then the website can I have come across some websites that do some crazy stuff with URLs. So for instance, you might send a URL with all of the tracking parameters. And then some web developer decided they wanted their URLs to look clean. And so they do something in JavaScript called a URL rewrite. And then the website can automatically strip out your tracking parameters to try to make the site look really clean to your user. The problem is that when that URL gets rewritten, it destroys your tracking. It might be great for visual cleanliness. But the vast majority of users are not going to care that they have junk at the end of their URL, we're so used to seeing long URLs with stuff that we don't understand. Another weakness that we've come across is if someone lands on the page, and then has URL parameters in their URL, but then they click to a different page, those parameters are then lost. Your analytic solution knows that that traffic came in from those parameters. But if that second page is the one with the contact form, and it's trying to grab those parameters, they're not there and it's just going to send through blanks. So when advertising on LinkedIn, my recommendation is to land traffic on a landing page that has the form on that same page. Don't give them opportunities to click elsewhere. Otherwise, you'll lose a lot of this tracking data, we actually experienced this ourselves, we sent ad traffic to a page with a link to a contact form. And of course, we love when someone chooses to contact us. But then as soon as the user navigated to the page with the form, it dropped their URL tracking parameters and so we lost them. We still ask them the discovery call where someone heard about us. So we'll still get a little bit of data about which channels are performing and turning into appointments for us. But it's not nearly as reliable as if I had the UTM content parameter telling me exactly which ad drove that person. So you need to make sure that you configure your CRM to accept this data that you're giving. And this is all to make sure that when someone submits the form, and that data is passed into your CRM, it carries with it information about the source of that traffic. And that means that any lead that enters into your CRM that had tracking parameters in the URL when the form was filled out, would communicate that source information on that lead form. So now once you have the data in your CRM, we get to do some really cool stuff. As a disclaimer here, I'm going to talk you through the steps that I would take in Excel to do this. So if you're not already comfortable with Excel, this may sound a little bit like gobbledygook. But first off, you want to go and find out in your CRM, how do you generate a report for a specific timeframe? What this report should look like the first column should be the date. The second column should be some tracking parameter. For us, it would be the UTM content parameter, but you could put anything you want in there, the UTM campaign, it could be an Adobe ad CID, or anything else. And all subsequent columns would be a count of the number of records for each of the down funnel conversion steps that you want to track. So for instance, in standard B2B, we might have like an MQL for marketing qualified leads and an SQL for sales qualified leads. We might have number of proposals sent out Number of close deals that happened. And that means any of my tracking parameters that brought in a lead, or graduated to an SQL or graduated to a proposal or a closed deal on that date, it would have an incremental digit in one of those columns. You export this to Excel so that you can get ready to combine it with your spend performance data. I'm going to refer to this CRM data as CRM data from now on. Then you want to actually go to your LinkedIn ads reporting. So you go into LinkedIn Ads, it's very important, you want to make sure you've set your timeframe for your reporting as the same timeframe that you're looking at for your CRM data, then you want to export your ad performance data into Excel. Now, it's really important that you do choose the ad Performance Report, because that's the report that is going to have all of your click URLs in them. And your click URLs is where your UTM parameters or other tracking parameters are housed. You should generate this as an all time report. Otherwise, you might have a row for every single ad that ran for every single month or every single day that it ran. So generate that as an all time combined report and then you won't need to run an extra Pivot Table on your data later, which would be a pain. If you haven't listened to Episode 69 of the podcast all about reporting, you'll definitely want to make sure you do that. Then the next steps that I do is I will take the destination URL column, which houses all of the URLs with their tracking parameters and I make a duplicate of that column. And someone who's really good at Excel is about to tell me how dumb I'm doing this, I need to strip out just the tracking parameters that I care about into their own columns. And so I do this with the search and replace function inside of Excel. If I'm trying to isolate just my UTM content parameter. For instance, I'm going to do a search and replace on that column in Excel. I'm going to start with the asterisk, which is a wildcard in Excel. And then I'm going to put UTM underscore content equals and then I'm going to leave the replace blank. So what happens is Excel is looking for anything that comes before UTM underscore content equals and replacing it with nothing. So now on the left side of that URL, I have only the contents of my UTM content parameter. If there are other parameters that came after it, I can do the same thing by doing a search and replace for whatever comes after that maybe the first few characters or something with a wildcard after that. And then again, replace that with nothing. Now I have a column where just the values of my UTM content parameters are housed. If I care about the other UTM parameters, I can do the same thing to isolate source, medium, campaign, term, etc. So now you have a column for each UTM parameter that was associated with each ad. So now I can create a pivot table where the row is the tracking parameter and then my values are the columns that I bring in are things like spend, impressions, clicks, and any other ad performance data I care about. So this sheet that you're working with right now becomes your base data, as I call it. So you want to keep this sheet open. And I'm going to refer to this as your ads data from now on. So if you're tracking so far, we have a spreadsheet containing your CRM data. And we have this one that contains your ad data. So now you want to go and take your CRM data and paste it into a new sheet in your workbook. That way, it's one Excel file that houses all of your CRM and your ad performance data. Then once it's all in one sheet, you get to start doing the magic work, you can start combining your ads data with your CRM data to find insights. So in your ads data, I would then go and create a new column for each of the lead stages. So I might create a column for MQL, one for SQL, one for proposal, one for closed deal. And then to fill those columns up, I'm going to do a V lookup, which allows me to bring in the number of each type of those conversions by whichever tracking parameter was there within my ads. So if I were doing it, I would look for that ads individual UTM content parameter, that's my tracking parameter, then I would go to our sheet that contains the CRM data and pull in the number of MQLs associated with that UTM parameter. I'd go and do the same thing, another lookup to bring in the second stage, maybe SQL, another one to bring in proposals, and other to bring in closes. So now we don't even need that sheet with our CRM data anymore. We can do everything from right within the ABS data. Now highlight all of your ABS data and create a pivot table from there. And again, you want your tracking parameter to be the row and then for your values. You want to bring in all of your ad performance. So your spend your impressions your clicks, video views, whatever you want to bring in. And then what I do is inside of that pivot table, I go to create additional calculated columns. You can do it manually is kind of the lazy way. But it's a lot easier to do this as calculated columns. So I'll go and create calculated columns for click through rate and cost per click. I'll create one for conversion rate, that is essentially my MQLs divided by my clicks, or leads, divided by clicks, whatever you're using, I can create one for cost per conversion. But now because I have these columns in my data for number of MQLs, number of SQL, all those further lead stages, I can create a calculated column of my cost per MQL, my cost per SQL, my cost per proposal, my cost per closed deal. Extra credit if you're actually pulling in the deal value from your CRM, then you could actually do a calculation of my actual return on adspend, or my return on investment. I also like to create columns for my close rate, or my graduation rate from every stage of the funnel. So I could show my graduation rate from MQL to SQL. So now you're actually looking at a report making decisions about the ad performance, based on the performance all the way down the funnel. It allows you to make decisions like oh, my cost per conversion is cheap with this audience, but they convert to sales qualified lead at a really poor rate. So it's really not worth us running. And there are so many more steps here that just talking you through, it isn't going to work very well. So I would encourage you to come follow us on YouTube. And I'm going to do a walkthrough of a down funnel report, the whole build, in the coming weeks, so you can follow along. And you can see the link to our YouTube channel, just down in the show notes below. Make sure you're subscribed. 26:44 Nurturing Your Leads So let's get away from the geeky stuff. Now, what can you do to actually nurture your leads, once they're in the CRM? Well, remember, your CRM is basically just a database of the people that you've put in there. So you could export from your CRM, all current customers, and then upload that into LinkedIn as a matched audience, to target and show messaging to those who are your current customers, which could be really good for retaining them. And once you have that list, you can also exclude it from your other targeting, so that you're not showing prospecting ads to people who are already paying you money. Something else I really like to do from nurture, is download a list of active leads, especially the companies that who have become leads, but haven't yet closed the deal. And I can upload that into LinkedIn, and create a warming campaign just around trying to inspire those active leads to close. But of course, if this is done inside of your CRM, most of the time, this is able to be pushed out through your marketing automation workflow, or as an email list. So the same advertising you could do to people who are active leads, but haven't closed, you could also send them emails to keep them informed. Or maybe your marketing automation system does SMS or text messaging. If you have a list of emails, most ad platforms, at least the major ones, allow you to upload those lists of emails and target them with ads, just like LinkedIn. But Facebook, custom audiences can do it. Google can, Quora can, Twitter can. So there's a lot here that you can do across all of your different platforms. And just another note here on lead quality reporting, you could wait for sales to give you some sort of a lead quality or a lead score on the leads as they come in. But I find if I have enough leads coming in just my graduation rate from MQL to SQL, or SQL, which might be stage two to stage three, whatever comes next is going to be really effective at telling me the quality of the leads that are coming through. If they're not graduating to stage two or stage three in my sales process, chances are sales does not think those leads are very high quality. So for instance, if one campaign has a higher cost per SQL than another campaign, you can take action by lowering the bids or pausing that campaign entirely. Or if you have one ad that has a terrible graduation rate, you could pause that ad and go and try something else. 27:16 Pitfalls As you're setting up your CRM to be able to do everything that we're talking about, there are some pitfalls that you might come across. So let's go through a few of those. We have had a situation several times with our clients CRMs, where our point of contact will ask us to send over the tracking parameters in advance so that they can set the CRM up to recognize and watch for that parameter to occur. We don't want to do this, since it requires human work before every ad launch. And if you happen to launch ads before that work has been done in the CRM, then the CRM won't properly track that traffic, which is not great. So just know that whatever CRM you're using, it can be set up so you don't have to do this. What it does is it just dynamically grabs every parameter from the URL and inserts it in the lead record. So make sure you're set up to do that. I should note that hubs Spot does this really, really well, because of its integration with LinkedIn. As traffic comes in from LinkedIn to your website into HubSpot, I'm pretty sure this is already right out of the gate. Another pitfall that we've come across is multiple forms being filled out by the same user ends up overwriting the tracking parameters from the last time. So for instance, if I clicked on a LinkedIn ad, and filled out a form, and then came back three weeks later from a Google retargeting ad, and then filled out a different form, as they both go into the CRM, a lot of times what happens is the CRM goes, oh, we have an update on this user and so I'm going to delete the tracking parameters that say that they came from LinkedIn and update it as now they came from Google. And I'm sure you can see why this is a problem. If you're trying to track your LinkedIn performance, you don't want to lose those leads that are just taking further action with the website. So what you want to happen is you want to stack all of their tracking parameters. So every time a user comes through, and fills out a form, and they come up with new tracking parameters, it just keeps record of all of the steps that that user took in their journey. You might also have some logic that decides how to treat duplicate form fills. Some teams really care about net new leads. So sure, you're gonna drive traffic from LinkedIn. And the same person over a two month period maybe has filled out a form twice so there's two conversions. But if the team says we only care about net new conversions, they might treat that just as a single conversion. I get asked a lot about different attribution models. Do we recommend first touch attribution, last touch, W shaped multi touch? Well, I definitely have an opinion here. But I don't have a blanket opinion that boosts one model up over another. The model I care about is what I call any touch attribution. Since we're managing only one ad channel, but our clients, our points of contact, they need to judge the performance over multiple channels that they oversee, they're going to need to select the attribution model that they care about and want to use. And we do of course, hope that it's one that fairly attributes the performance across all the channels. So that's attribution done by the manager. But I suggest every individual channel owner gets access to every single lead that was touched by their channel. And I call this any touch attribution. What this means is when we go to do reporting on LinkedIn ad performance, every ad and every conversion that was driven, I can then link up to spend that occurred on the platform. So we have a precise calculation for the cost per lead, and their cost per qualified lead, etc. And ultimately, if the manager decides that they want to give the credit for a deal, partially or fully to another channel, I don't care. What I care about is getting as much data about which of my ads and campaigns are driving actions. So I can then go and optimize towards those data points and make the LinkedIn account better. So as a recap here, managers over multiple accounts should be using a general attribution method. But individual channel owners should be running off of any touch attribution, because you're definitely going to want as much data about performance down funnel as possible to help improve your ad creative. 30:53 All right, I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 33:29 We mentioned lead gen form ads on LinkedIn, that's episode 17, so go and make sure you've listened to that. Also, Episode 69 is all about reporting so make sure you've caught up on that. To build UTM parameters onto your URLs, that's just utmbuilder.com, You can see the link in the show notes as well. There's also a link to our YouTube channel where you can see future reporting breakdowns that I'm gonna do. If you or someone on your team is looking to learn more about LinkedIn Ads, definitely pass them the course you'll see the link down below. It's the LinkedIn Learning course all about LinkedIn Ads that I'm the author of. It's by far the least expensive and the most in depth training that you can find on LinkedIn Ads right now. So check that out. Also, look down at your podcast player right now. If you haven't already, hit subscribe, and everything I'm sharing with you absolutely is free. But I hope you'll consider going to actually leave us a review in your podcast player. It is the biggest way that you can say thanks for us putting these episodes together with any questions, tips, tricks, suggestions, anything like that, hit us up at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Ken Wimberly about overcoming failures and obstacles. Ken Wimberly (https://www.linkedin.com/in/kenwimberlyccim/) is the founder and visionary behind Legacy of Love, Inc. and the Legacy Journal App. He is married to his soulmate, Amber, and has three children, Grace, Knox, and Kai. Ken is a bit of a serial entrepreneur. He is the founder of KW Net Lease Advisors, a commercial real estate brokerage and investment firm headquartered in Fort Worth, TX. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Zola Rose about regenerative development, permaculture, and ecovillage design. Zola Rose (https://www.linkedin.com/in/zola-rose-b4998670/) is currently working in the alternative housing & intentional community sector offering consulting, training, facilitation and network weaving services to enable regenerative housing communities through her social enterprise, Common Ground, based on the principles of regenerative development, permaculture, and ecovillage design.  Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

If there's one software question that invokes a near-universal groan among small business owners, it's “What do you use for a CRM?” Much of the existing software is clunky, expensive, or at worst—both. Today I'm chatting with Notion pro Alex Sherwood, a former Salesforce CRM manager, on how he built his own Customer Relationship Manager tool in Notion, and inspired me to do the same. Because even the acronym CRM gives me shudders, I renamed mine “K.I.T.”, Keep In Touch, in a nod to high school yearbook sign-offs. More About Alex: Alex Sherwood, also known as A Notioneer, is a full-time Notion Certified Consultant, ambassador, and creator, who helps Notion users structure their system with his 50+ templates, guides, and consulting. Previously, he managed a Salesforce CRM for more than 3 years that started with 9 users and scaled to more than 75.  He is the resident expert for our Free Time Operations Dashboard, a done-for-you guide to your entire business, helping all of our new Dashboarders get up-to-speed.  You can use the code PODCAST for a special deal on the Free Time Operations Dashboard (which includes two 1:1 sessions with Alex!)

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Vasili Triant about how ongoing talent shortages are contributing to major customer service problems in organizations. As Chief Operating Officer of UJET, Vasili Triant (https://www.linkedin.com/in/vasilitriant/) oversees all Go-to-Market activities including Sales, Channel, Alliances and Customer Success. He is passionate about empowering customers by providing innovative tools and technology that deliver one-of-a-kind customer experiences. Prior to UJET, Vasili held key roles at Cisco, ShoreTel, LiveOps, and Serenova where he served as CEO leading the company through significant growth and recognition. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out BELAY here. Check out Backblaze at www.backblaze.com/hci. Head over to setapp.com/podcast to listen to Ahead of Its Time. Check out BetterHelp.com/HCI to explore plans and options! Go to cardiotabs.com/innovations and use code innovations to get a free Mental Health Pack featuring Cardiotabs Omega-3 Lemon Minis and Curcumin when you sign up for a subscription. Check out Zapier.com/HCI to explore their business automations! Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices