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Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why taste and speed—not just algorithms—will define marketing winners, the four moats shaping both software and content businesses, and how network effects and data are giving companies an unbeatable edge. Mentions Alex Lieberman https://www.linkedin.com/in/alex-lieberman Morning Brew https://www.morningbrew.com/ Zapier https://zapier.com/ OpenAI https://openai.com/ Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
Kris is joined by longtime friend, business visionary, and rockstar early childhood leader Rachel Supalla. Rachel is the founder of Vision Tree, a TEDx speaker, and the author of The Playful Leader's Toolkit, a book packed with wisdom on leading with joy, grounding, and energy. With 10 schools across Montana and Utah, Rachel shares how she's scaled her business while embracing what she calls “ruby slipper leadership.” They talk about managing energy instead of time, why remote teams need tight leadership structures, and how playfulness is more than just dress-up — it's a strategy for productivity. Rachel also opens up about living with ADHD and how it shapes her leadership style, creativity, and drive. Key Takeaways: [5:26] Rachel shares her evolution from center owner to coach and consultant, and how joining the Child Care Success Academy changed her career path.[6:36] She talks about scaling rapidly across three regions and how Vision Tree emerged as her consulting and leadership training brand.[9:05] Rachel loves lake life and is a proud mom of four kids and grandma to baby Zeke. [10:39] Fun fact: Rachel's trip with her grandma (who some thought was her sister) to Ireland at age 13, including a spontaneous solo in a pub, was an early clue that she'd someday take the stage.[12:46] Rachel explains how The Playful Leader's Toolkit came out of her ADHD-fueled trial-and-error experiences, and why she believes burnout is not a badge of honor. [14:12] Ruby slippers became a metaphor for grounding, confidence, and leadership clarity, especially in high-pressure seasons. Once you've got the right shoes on, you can do anything! [16:41] Managing energy (not just time) helps Rachel structure her day and lead effectively, especially as a neurodivergent leader. [20:24] She breaks down the “max of 10” rule for direct reports and why it protects leadership bandwidth across large teams.[24:34] Rachel gives a deep dive into her favorite systems: Playground, JotForm Enterprise, Teachable, and Zapier.[27:16] Playfulness isn't fluff — it's a mindset that supports innovation, brain-based leadership, and mental reset when teams are stressed.[32:03] Rachel walks through her M.A.G.I.C. framework, the five pillars of playful leadership. [35:40] Doing a TEDx Talk was terrifying and transformational; the unexpected outcome was a deeper conversation about ADHD and leadership. [39:15] Rachel shares her seasonal schedule, non-negotiables like football and summer in Montana, and the power of team infrastructure. [41:48] She teases her upcoming course, focused on helping women scale their culture without losing their soul. Quotes: “I think that's probably where I learned the most about how to run a remote team, was being an employee for the Child Care Success Academy.” — Rachel [7:46] “You go up the ladder in life when you're succeeding and you're accomplishing, and you get to this level of contribution, and that's the level that I feel like I'm at. And I want to give back. I want to help people do it faster, the right way, from my mistakes. So that's what inspired me to write my book.” — Rachel [13:46] “That's when I'm most productive, when my energy is managed. It doesn't have anything to do with time. You can have time blocked. You can have all the time in the world. But if your energy sucks, you're not going to get anything done.” — Rachel [17:46] “I think that's been the biggest thing, learning to manage my energy.” — Rachel [18:29] “From the beginning, we have learned to automate, delegate, eliminate.” — Rachel [21:10] “Play is not just, let's dress up and have a potluck. It's a mindset.”— Rachel [26:15] “I am very passionate about this playful leadership concept. It's an idea. It's silly to some, it's weird to others, and it's powerful to others. And I really do think that if you embrace it, it's going to change the way we teach children, it's going to change the way we lead our companies, and it's going to make the world a more happy, innovative, creative place, which is what we're lacking right now, and so I am very passionate about that.” — Rachel [36:48] Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course! Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal The Playful Leader's Toolkit A Quest of Creative Culture Building with Rachel Supalla The power of play for better leadership | Rachel Supalla | TEDxParkland Vision Tree
How I Successfully Secured 1 NEW Listing (100% Virtually) in 48 Hours!Watch the full video replay here: https://youtu.be/ZxAI4hFeiu0Join me as I share my step-by-step process to secure a virtual listing for a property. From initial cold contact to signing the listing agreement, I detail the strategies and technology used to achieve 100% virtual success. Plus, learn about future topics like finding cash buyers, using Zapier to automate processes, and building seller pipelines with Thanks.io. Tune in for a deep dive into practical real estate advice, a Q&A session, and insights into staying proactive in the market!http://BuildWithJosh.comJosh Schoenly Realtor®eXp Realty, LLCjosh@growwithjosh.comDirect Line: (717) 571-0456Office - 888-397-7352 x1034Timestamps:00:00 Introduction and Overview01:47 Housekeeping and Upcoming Sessions04:33 Effective Marketing Strategies12:08 Virtual Listing Case Study19:35 Building and Managing Outreach Lists34:26 Client Follow-Up and Video Proposals35:28 Using Loom for Document Explanations35:50 Adapting to Client Preferences36:54 Creating PDF Proposals with AI39:08 Leveraging Technology for Listings39:43 Cold Outreach Strategies47:49 Handling FSBO Sellers52:31 Negotiation Tactics and Risk Reversal01:07:32 Final Thoughts and Upcoming Topics
In this episode of What's the Yap, Rachel Keller and I dive into the fast-growing world of AI agents, autonomous helpers that can manage everything from wardrobe choices to lead generation. Rachel shares her personal experience using AI to perfect her personal brand and streamline content creation, while Matt breaks down how he's building agents to power both his professional and personal life. They explore practical steps for creating your own agents, address concerns about over-reliance on AI, and share a vision for the future of digital assistants.Timestamps:01:02 – Welcome back & Rachel's AI obsession01:36 – The risks of over-relying on AI (inspired by Sam Altman)04:24 – How Rachel uses ChatGPT to choose outfits & design her home07:11 – Creating a personal stylist AI agent08:18 – Defining “AI agents” & how they run playbooks for you11:36 – Examples of agents for content creation, trend tracking & more15:18 – Live demo: ChatGPT suggests custom agents for Matt18:41 – Structuring agents like an AI “team”20:10 – Dream scenarios for agents (including laundry!)22:12 – Building agents for sales & marketing workflows26:49 – Other AI tools: Motion AI, Zapier & automation stacking29:13 – Concerns about brain power & over-dependence on AI31:57 – Guardrails for balanced living (apps like Opal)33:09 – Using AI for journaling & mental health34:12 – Audience call-to-action & show naming debate
Ready for the ultimate tech setup tour? After getting tons of questions about my gear and tools, I'm pulling back the curtain on EVERYTHING I use to run my business - from my $3000+ recording setup to the analog tools that keep me organized.In this comprehensive walkthrough, I cover my entire recording studio (Sure SM7B, RoadCaster Pro 2, Sony A6400), the software that powers my business (Kit, Notion, Todoist), my Spartan travel setup, and even my favorite pens and notebooks.Plus, I'll share why I'm considering going "AI vegan" and which tools are worth the investment vs. the ones you can skip.Whether you're building your own podcast setup, looking to streamline your solopreneur business, or just love geeking out over productivity tools, this episode has something for you.Are you overwhelmed by the number of tools you have? Not sure what you can eliminate vs. which you need? Get the, take the Business Overwhelm DiagnosticTop TakeawaysSeparate "business critical" software from nice-to-have apps - My core apps don't change super often. But there are a bunch I like to try and tinker with to see if they'll work better.Automation tools should enhance, not complicate your workflow - My change back to Zapier due to user-friendly troubleshooting and testing capabilities matter more than saving money when things break.Analog tools still have their place in digital workflows - Physical notebooks, quality pens, and handwritten planning complement digital systems by providing different cognitive benefits and serving as reliable backups when technology fails.Want the full list with links? Everything mentioned is at https://casabona.org/usesWhat's your essential business tool? Let me know at https://streamlinedfeedback.com (00:00) - Introduction (00:39) - Recording Setup: Microphone, Windscreen, and Boom Arm (03:38) - Software for Recording (09:24) - Simplified Travel Recording Setup (12:29) - General Hardware (15:30) - Business Software (19:16) - Essential Apps for Mac and iPhone (24:14) - AI Tools: ChatGPT, Claude, and Granola (25:00) - Analog Tools (26:17) - Final Thoughts ★ Support this podcast ★
Listen now: Spotify, Apple and YouTubeAs AI agents become the new interface for work, a major question looms: how will your product connect into this ecosystem?In this episode of Supra Insider, Marc and Ben sat down with Reid Robinson, product manager leading AI at Zapier. They talked about the rise of Model Context Protocols (MCPs) — the new standard for connecting AI agents to tools and data sources.Reid explains the fundamentals of MCP clients vs. servers, why the standard is gaining traction across players like Anthropic, OpenAI, and Atlassian, and how product leaders can decide where to start. He also shares concrete examples, from personal productivity hacks to enterprise integrations, showing what's possible when you combine MCP with Zapier's 8,000+ app ecosystem.Whether you're building your first AI copilot, figuring out how to expose your product's data to agents, or just want to understand where this ecosystem is headed, this episode will give you a front-row seat to the future of AI interoperability.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox
In this episode, Jason, Wesley, and Mary share some of our favorite tools of the trade—from live streaming setups and demo-building tricks to the software and hardware we rely on for recording videos and tracking metrics. Join us for a practical, behind-the-scenes look at the gear and workflows that help us connect with developers and communities every day. Categories Building & Managing Websites Hugo (https://gohugo.io/) Astro (https://astro.build/) Form Bricks (https://formbricks.com/) Local Recall (https://github.com/mudler/LocalRecall) SquareSpace (https://www.squarespace.com/) Eleventy (https://www.11ty.dev/) Data, metrics, and knowledge sharing Airtable (https://airtable.com/) Common Room (https://www.commonroom.io/) Metabase (https://www.metabase.com/) Scheduling meetings Cal.com (https://cal.com/) Fantastical (https://flexibits.com/fantastical) LiveStreaming & video recording and editing Streamyard (https://streamyard.com/) Riverside.fm (http://riverside.fm/) OBS (https://obsproject.com/) OpenShot (https://www.openshot.org/) Audacity (https://www.audacityteam.org/) VLC (https://www.videolan.org/vlc/) Descript (https://www.descript.com/) Otter Meeting Agent - AI Notetaker, Transcription, Insights (http://otter.ai/) Automation tools n8n (https://n8n.io/) Zapier (https://zapier.com/) IFTTT (https://ifttt.com/) Forums Slack (https://slack.com/) Discourse (https://www.discourse.org/) Podcast hosting Fireside (https://fireside.fm/) Building demos Claude Code (https://chat.chatbot.app/claude?utm_source=GoogleAds&utm_medium=cpc&utm_campaign={campaign}&utm_id=22665042439&utm_term=180325682866&utm_content=767386553008&gad_source=1&gad_campaignid=22665042439&gbraid=0AAAAA_a6ETtwr7jtRKa-4KqypAZlQydKF&gclid=CjwKCAjw49vEBhAVEiwADnMbbDl9w_QW525TCw1W56_NGJOqgGOZDKJopNiYSH_pc_yRGVDpUoZ1CxoCL1UQAvD_BwE) Lovable (https://lovable.dev/?via=promo80&via=promo80&gad_source=1) Cursor (https://cursor.com/en) LocalAI (https://localai.io/) Enjoy the podcast? Please take a few moments to leave us a review on iTunes (https://itunes.apple.com/us/podcast/community-pulse/id1218368182?mt=2) and follow us on Spotify (https://open.spotify.com/show/3I7g5W9fMSgpWu38zZMjet?si=eb528c7de12b4d7a&nd=1&dlsi=b0c85248dabc48ce), or leave a review on one of the other many podcasting sites that we're on! Your support means a lot to us and helps us continue to produce episodes every month. Like all things Community, this too takes a village. Photo by Todd Quackenbush on Unsplash.
Most lawyers are trapped in feast-or-famine mode, manually chasing leads and burning out. What if your firm could attract qualified prospects, convert them automatically, and scale without the constant hustle?Sam Mollaei and Neil Tyra unveil the Rapid Law Firm Growth Formula—a proven 6-step system combining high-converting ads, virtual intake specialists, and ROI tracking. Learn how to create ads that attract your ideal clients, qualify leads automatically, and let virtual intake sign clients while you focus on practicing law.Key Takeaways from Sam and Neil:1. Create Ads To Attract LeadsRun targeted ads that address audience pain points, like "Injured in an accident?" with strong CTAs such as "Click ‘Learn More' to see if you qualify," and leverage platform optimization for better performance.2. Qualify LeadsUse tools like Facebook Lead Forms or landing pages to ask essential questions that filter out unqualified leads, and automate the process with tools like ChatGPT to streamline qualification.3. Integrate Leads Into a CRMAutomate lead management by connecting CRM tools like Zapier to ensure seamless data flow and set up automated follow-ups through text and email.4. Have Dedicated Virtual Intakers To Sign Up Clients For YouHire virtual intake specialists to focus on qualifying and signing up clients quickly, offering a cost-effective solution, and ensuring timely follow-ups to maximize conversions.5. Scale Marketing Budget to Match ROITrack CPA and CLV to assess profitability and scale spending on campaigns with at least a 200% ROI, using live dashboards to reallocate funds effectively.6. Rinse and RepeatRefine ads, automations, and processes regularly to improve performance and scale into new markets once the system is running smoothly. "We've seen ourselves becoming closer to more and more of the virtual intake. It's like we're what we focus on. Much easier, much faster, more room to scale, easier to train." — Sam Mollaei"Having the data to make that decision is key, and your live dashboard is the penultimate development of those numbers, to the point where you have this graphic and visual tool that lets you answer these questions in real time. It makes the decision point easier." — Neil Tyra
I'm sharing some of my favorite tools that have streamlined my small business workflow and helped me reclaim time for other parts of my life—without cutting corners. From AI assistants to browsers that organize your tabs, these are practical tools you can jump into right away.YOU WILL LEARN:How AI tools like Claude and ChatGPT can help with content planning, outlines, and reports. Why Descript is more than just a video editing tool—it's a transcript wizard The benefits of the ARC browser for tab organization and staying focused on tasks. How to use Airtable and Zapier together for automating repetitive tasks like client onboarding and social media posts. What Canva Code is and how it's changing the game for creating interactive website elements.
Alex Lee joins the show to walk us through an end-to-end automated newsletter generator built using N8N, Airtable, and generative AI. From aggregating news and generating summaries to crafting branded HTML and distributing it via email, Alex shows how businesses can reduce newsletter production from 6 hours to 30 minutes. He also shares how Model Context Protocol (MCP) is enabling real-time access to company data, explains his decision-making process between using workflow automation tools vs. vibe coding, and previews what's next in AI-powered business automation.Timestamps:00:23 – Welcome Alex Lee: Career journey from SAP to Google to AI consulting01:31 – How ChatGPT changed his mind about NLP02:38 – Why Alex is focused on AI enablement for businesses03:36 – Use case #1: AI-powered newsletter generator04:49 – The manual pain of newsletter creation06:12 – Why email is the best owned marketing channel07:25 – Step-by-step demo: Aggregating articles, adding context, and generating drafts09:09 – Human-in-the-loop editing and brand tone tuning10:01 – HTML generation and branded email output11:03 – Use cases beyond marketing: Internal custom newsletters15:26 – Why Airtable powers the backend of the workflow17:27 – Behind the scenes: N8N automation workflow overview20:26 – Tool selection: When to use N8N vs. Zapier vs. Make21:49 – Hosting your own N8N instance for cost efficiency24:04 – How clients send the generated newsletter (Mailchimp, HubSpot, EasyMail)27:12 – Vibe coding vs. workflow automation: which path to choose?28:41 – Why Lovable stands out among V0, Replit, Cursor30:19 – Benefits of prototyping and vibe coding for non-technical folks31:24 – What is MCP and why it matters33:05 – Example: Using Claude + MCP to search Google Drive and draft an executive summary38:59 – AI-powered time tracking via calendar and file analysis40:58 – What's next: legacy system integration, coding agents, MCP standardization42:39 – How to contact AlexTools and Technologies Mentioned:N8N – Open-source workflow automation platform used to orchestrate the newsletter processAirtable – Serves as the data layer and user interface for non-technical usersClaude (Anthropic) – Used for summarization, HTML generation, and MCP interactionMCP (Model Context Protocol) – Enables AI models to access external systems like Drive and calendars in real timeZapier, Make – Workflow automation tools considered depending on client preferenceLovable – No-code/low-code app builder that successfully integrates with Supabase and OpenAIHubSpot, Mailchimp, EasyMail – Email service providers used to distribute the newslettersSupabase – Backend database often used in vibe-coded appsSubscribe at thisnewway.com to get the step-by-step playbooks, tools, and workflows.
In this episode of The Modern Hairstylist Podcast, Hunter Donia walks you through the 2025 booking‑software landscape, breaking down why the “best” platform isn't about the cheapest subscription or flashiest AI feature, but about how well it actually works for you and your clients.Hunter compares today's most talked about systems, shares the must have features that still get overlooked (hello, two‑way Google Calendar!), and explains why some all‑in‑one add‑ons may do more harm than good. You'll leave with a clear checklist of what really matters, so you can stop stalling, start streamlining, and choose a booking tool that fuels growth instead of headaches.Key TakeawaysSubscription vs. ROI: Why sweating a $35‑$65 monthly fee can cost you more in lost efficiency, and how a tiny price bump covers most processing fees.All‑in‑One Trap: The pros and cons of beauty‑specific “everything” platforms versus open systems that integrate with Zapier and third‑party tools.Client‑First Functionality: The booking, rescheduling, and reminder features modern clients expect (and quick tests to see which app nails them).Control > Convenience: Cool new AI automations sound great, until they send the wrong promo or hike deposits for the wrong guest. Here's how to keep the reins.Hunter's 2025 Shortlist: Comb and Square up top, with Gloss Genius and Vagaro close behind, plus the personal quirks that make Hunter favor one over the others.Why You Should ListenIf you've spent weeks comparing processing rates, worrying about email add‑on costs, or waiting for the “perfect” system to appear, this episode will help you cut through the noise. Learn how to evaluate software like a strategist, deliver a seamless client experience, and future‑proof your business with tech that actually supports your goals—so you can reclaim your time and focus on the work you love behind the chair.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!
In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today's hiring landscape, especially in tech and healthcare startups.They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also shares insights on how companies balance strategic hiring, talent enablement, and diversity of roles across multiple brands and geographies. This episode provides a valuable perspective for content marketers and job seekers navigating a complex and evolving job market.We want to thank our friends at Brevo for sponsoring this episode! You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Tia on LinkedIn: https://www.linkedin.com/in/tiafomenoff/Open Positions at PurposeMed: https://www.purposemed.com/careersWade Foster discusses AI Fluency at Zapier on X: https://x.com/wadefoster/status/1930680089651425452/photo/1************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.
הפרק אני מארח את ד"ר רז צימט, מהמומחים הבולטים בישראל לאיראן, לניתוח אסטרטגי מעמיק ונדיר של המלחמה האחרונה והשלכותיה. צללנו לשאלות הבוערות ביותר: מהן המוטיבציות האמיתיות של טהראן כעת? האם המלחמה קירבה או הרחיקה אותם מפצצת גרעין, ומה המחיר שישראל תהיה מוכנה לשלם כדי לעצור אותם? דיברנו על שלוש שכבות ההגנה של איראן שקרסו, על התפיסה האיראנית החדשה שאפשר להכריע את ישראל, ועל הפער העצום בין האופן שבו הישראלים תופסים את העם האיראני לבין המציאות המורכבת בשטח.פרק חובה לכל מי שרוצה להבין את האתגר האסטרטגי הגדול ביותר של ישראל.(00:00:00) פתיחה וסמול טוק: ניו יורק או הכנרת?(00:02:13) סיכום יולי: מהפכת ה-AI Browsers וה-Agents כבר כאן(00:06:44) האבולוציה של ה-AI: ממאקרו פשוט לעוזר אישי שיודע הכל(00:09:49) המלחמה על האינטרנט: בוטים, תוכן, והיתרון של סין(00:12:22) האם הבינה המלאכותית תהרוג את עולם האיקומרס?(00:15:10) הרכישה של מאנדיי: האם הם קנו טאלנט או מוצר?(00:17:53) אמנות הרכישה: למה חברות ענק קונות סטארטאפים (ניתוח פאלו אלטו)(00:25:29) פאלו אלטו נגד צ'קפוינט: אסטרטגיית רכישות שהכריעה פער של 100 מיליארד דולר(00:28:19) אקסוניוס רוכשת את סינריו: כך בונים "שריר רכישות"(00:32:17) הדומיננטיות של הסייבר הישראלי: המספרים שלא משקרים(00:40:30) משבר ב-VC: האם קרנות הסיד ניצבות בפני איום קיומי?(00:49:30) הצצה מבפנים ל-OpenAI: כאוס מנוהל וחדשנות בקצב מסחרר(00:51:12) משבר המימון בסיד: הרף ליזמים עלה פי שלושה(00:57:05) מנדט ה-AI: המכתב של מנכ"ל Zapier שמגדיר מחדש איך עובדים(01:06:36) מחשבות לסיכום
בפרק מיוחד של "מהדורת מוסף", גיא קצוביץ' מארח את עמית קרפ (Bessemer Venture Partners), ברק שוסטר (Battery Ventures) וינאי אורון (Vertex Ventures Israel) לפאנל סוער על הנושאים החמים ביותר בעולמות הטק וההשקעות. צללנו לעומק מהפכת ה-AI Agents והתרבות הארגונית הכאוטית של OpenAI, ניתחנו את קרבות הרכישה בעולם הסייבר ולמה ההחלטות של פאלו אלטו שוות 100 מיליארד דולר יותר מאלו של צ'ק פוינט, וחשפנו את הנתונים המפתיעים על האקוסיסטם הישראלי. דיברנו גם על "משבר הסיד", "חוק העדר" של ה-VC, ואיך חברות כמו Zapier מגדירות מחדש מהי יעילות בעידן הבינה המלאכותית. פרק חובה ליזמים, משקיעים וכל מי שחי ונושם את תעשיית ההייטק.(00:00:00) פתיחה וסמול טוק: ניו יורק או הכנרת?(00:02:13) סיכום יולי: מהפכת ה-AI Browsers וה-Agents כבר כאן(00:06:44) האבולוציה של ה-AI: ממאקרו פשוט לעוזר אישי שיודע הכל(00:09:49) המלחמה על האינטרנט: בוטים, תוכן, והיתרון של סין(00:12:22) האם הבינה המלאכותית תהרוג את עולם האיקומרס?(00:15:10) הרכישה של מאנדיי: האם הם קנו טאלנט או מוצר?(00:17:53) אמנות הרכישה: למה חברות ענק קונות סטארטאפים (ניתוח פאלו אלטו)(00:25:29) פאלו אלטו נגד צ'קפוינט: אסטרטגיית רכישות שהכריעה פער של 100 מיליארד דולר(00:28:19) אקסוניוס רוכשת את סינריו: כך בונים "שריר רכישות"(00:32:17) הדומיננטיות של הסייבר הישראלי: המספרים שלא משקרים(00:40:30) משבר ב-VC: האם קרנות הסיד ניצבות בפני איום קיומי?(00:49:30) הצצה מבפנים ל-OpenAI: כאוס מנוהל וחדשנות בקצב מסחרר(00:51:12) משבר המימון בסיד: הרף ליזמים עלה פי שלושה(00:57:05) מנדט ה-AI: המכתב של מנכ"ל Zapier שמגדיר מחדש איך עובדים(01:06:36) מחשבות לסיכום
Most lawyers focus on getting more leads while 97% are losing money at the most critical step: intake conversion. If you're not responding in under 1 minute, following up 12+ times in the first week, or using AI-powered personalization, you're already behind.Sam Mollaei and Neil Tyra reveal the Ultimate Intake Conversion Checklist—the exact strategies top firms use to double client sign-ups in 30-60 days. From weekend coverage strategies to ChatGPT-powered personalization, this episode stops leads from slipping through the cracks.Key Takeaways from Sam and Neil:1. Weekend and Off-Hours CoverageEnsure virtual intakers call leads between 5-9 PM and on weekends, using this "blue ocean" strategy to maximize availability and significantly boost sign-ups.2. Respond to Leads Within 1 MinuteCall leads immediately—waiting even five minutes lowers conversion rates—while automating instant text messages to acknowledge inquiries and maintain engagement.3. Consistent and Persistent Follow-Up StrategyCall leads at least 12 times in the first week, with three daily calls for the first three days, reinforced by automated texts, emails, and personalized video messages.4. Dedicated Intake Team Focused on Lead ConversionUse trained intake specialists—not general virtual receptionists—to handle lead qualification, consultations, and follow-ups, ensuring higher conversions and better client experiences.5. Leverage Technology for Automation and TrackingUse a CRM with automated workflows for lead distribution, reminders, and follow-ups, while tracking "speed to lead" metrics to prevent delays and optimize intake performance.6. Qualify and Personalize Lead Interactions With ChatGPTFeed lead data into AI tools like ChatGPT via Zapier to generate hyper-personalized initial texts that reference case details, building trust, improving response rates, and increasing conversions."A lot of people underestimate the work it takes to make intake successful…. It's a lot of work, and it's ongoing—it doesn't end." — Sam Mollaei"Whenever we do that near-immediate response, almost the first words out of the prospective client's mouth are—'Oh my God...thanks for calling me back so quickly.' It's just—they're not used to that type of customer response—and that sets you apart from people who don't." — Neil Tyra
Organizations face a critical AI inflection point: the pressure to implement quickly conflicts with uncertainty about the right approach. While some companies are still cautiously experimenting with basic AI tools, others have fundamentally reimagined how work gets done. What separates the companies achieving remarkable results from those stuck in endless pilots? Often, it's not the technology itself but the culture and approach to adoption. So how exactly are companies at the cutting edge getting to the cutting edge? My guest this week is Brandon Sammut, Chief People Officer at Zapier. Ever since Zapier's"CEO issued a 'Code Red" on AI back in March 2023, Zapier has been undergoing an AI transformation in every part of its business.. In our conversation, Brandon shares how their AI strategy is boosting both productivity and employee engagement, why and how every new hire must demonstrate AI fluency, and why it is critical to keep the human touch in talent acquisition and throughout the employee journey. In the interview, we discuss: Competing in an AI-first world AI is a tool, not an outcome in itself. AI in People Operations Increasing personalization and connection in talent acquisition Understanding the moments that matter Using the human touch as a competitive advantage The critical importance of psychological safety and experimentation Why culture beats skills The four levels of fluency in Zapier's AI Fluency Framework Bias & ethics Where is AI transformation heading, and what will the future look like Recruiting Future helps Talent Acquisition teams drive measurable impact by developing strategic capability in Foresight, Influence, Talent, and Teyou'regy. If you're interested in finding out how your TA function measures up in these four critical areas, I've created the free FITT for the Future Assessment. It'll give you personalised insights to help you build strategic clarity and drive greater impact immediately. Just head to mattalder.me/podcast to complete the assessment—it only takes a few minutes. Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.
NATM network breached and attacked through 4G Raspberry Pi Easterly's appointment to West Point rescinded Report links Chinese companies to tools used by state-sponsored hackers Huge thanks to our sponsor, Dropzone AI Security teams everywhere are drowning in alerts. That's why companies like Zapier and CBTS turned to Dropzone AI—the leader in autonomous alert investigation. Their AI investigates everything, giving your analysts time back for real security work. No more 40-minute rabbit holes. If you're at BlackHat, find them in Startup City. Otherwise, check out their self-guided demo at dropzone.ai. This is how modern SOCs are scaling without burning out. Find the stories behind the headlines at CISOseries.com.
Link to episode page This week's Cyber Security Headlines – Week in Review is hosted by Rich Stroffolino with guest Derek Fisher, Director of the Cyber Defense and Information Assurance Program, Temple University – also check out Derek's substack. Thanks to our show sponsor, Dropzone AI Security teams everywhere are drowning in alerts. That's why companies like Zapier and CBTS turned to Dropzone AI—the leader in autonomous alert investigation. Their AI investigates everything, giving your analysts time back for real security work. No more 40-minute rabbit holes. If you're at BlackHat, find them in Startup City. Otherwise, check out their self-guided demo at dropzone.ai. This is how modern SOCs are scaling without burning out. All links and the video of this episode can be found on CISO Series.com
Oh No! Lenovo You sunk my battleship! Or did you? Russians unable to get a taste of their own medicine Huge thanks to our sponsor, Dropzone AI Security teams everywhere are drowning in alerts. That's why companies like Zapier and CBTS turned to Dropzone AI—the leader in autonomous alert investigation. Their AI investigates everything, giving your analysts time back for real security work. No more 40-minute rabbit holes. If you're at BlackHat, find them in Startup City. Otherwise, check out their self-guided demo at dropzone.ai. This is how modern SOCs are scaling without burning out. Find the stories behind the headlines at CISOseries.com.
Critical Authentication Flaw Identified in Base44 Vibe Coding Platform French telecom giant Orange discloses cyberattack FBI seizes $2.4M in Bitcoin from new Chaos ransomware operation Huge thanks to our sponsor, Dropzone AI What if your SOC could investigate every single alert without burning out your team? That's exactly what Dropzone AI does. They're the leader in autonomous security investigations, and companies like Zapier and Fortune 500s are already on board. Their AI works alongside your analysts, handling the routine so humans can be strategic. See them at BlackHat in Startup City, booth 6427. Or experience it yourself—dropzone.ai has a self-guided demo ready for you.
Hacktivist attack grounds Russian flights Naval group denies breach, hackers beg to differ Dating app breach exposes thousands of women's pictures Huge thanks to our sponsor, Dropzone AI Let me tell you about Dropzone AI—they're revolutionizing how security teams work. Companies like CBTS and Zapier use their AI to investigate alerts automatically, freeing up analysts for the work that really matters. We're talking 40-minute investigations done in 3 minutes. You can meet the Dropzone team at BlackHat in Startup City, or just head to dropzone.ai for a self-guided demo. Trust me, this is the future of security operations.
Episode 729: Sam Parr ( https://x.com/theSamParr ) talks to Zapier founder Wade Foster ( https://x.com/wadefoster ) about how to build AI Agents. — Show Notes: (0:00) Intro (5:57) DEMO: Instant Dossier (10:49) Model Context Protocol (19:30) DEMO: Read Strategy memos like a Harvard MBA (29:13) DEMO: Inbox Zero Agent (36:00) Getting your team to use AI (40:00) DEMO: Employee fraud detector — Links: • Zapier - zapier.com • Claude - Claude.ai • Glean - https://www.glean.com/ • Databricks - https://www.databricks.com/ • Superwhisper - https://superwhisper.com/ • Wisprflow - https://wisprflow.ai/ • N8n - https://n8n.io/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
NASCAR announces data breach following March cyberattack Plankey appears to be on track to lead CISA Microsoft investigates another outage affecting 365 admin center Huge thanks to our sponsor, Dropzone AI Today's sponsor is Dropzone AI, the leader in AI-powered SOC automation. Major companies like Zapier and UiPath are using Dropzone to give their security teams superpowers. Imagine your analysts focusing on real threats while AI handles every routine investigation—in minutes, not hours. If you're heading to BlackHat, stop by their booth in Startup City. But you don't have to wait—check out their self-guided demo at dropzone.ai and see why Fortune 500s are making the switch. Find the stories behind the headlines at CISOseries.com.
Steal Sam's playbook to turn ChatGPT into your Executive Coach: https://clickhubspot.com/ebm Episode 728: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about hanging out with billionaires. — Show Notes: (0:00) Intro (3:56) Hayes Barnard (23:15) Sasha Koehn (29:27) Alex Hormozi (39:24) Wade Foster (45:38) Eric Glyman (49:33) Sanjiv Chopra — Links: • Buck Mason - https://www.buckmason.com • Zapier - https://zapier.com/ • Ramp - https://ramp.com/ • Acquisition - https://www.acquisition.com/ • Rhino - https://rhinoinvestmentsgroup.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
OpenAI just dropped ChatGPT Agent, and we test it LIVE for the first time. Watch as we put this "true" AI agent through its paces - from finding the perfect Gibson Les Paul to building competitive intelligence reports. We explore what makes this different from Zapier-style automation, demonstrate real-world use cases, and discuss why this might be the beginning of America's first super app. Plus: can it actually convince Corey's wife he needs a new guitar?Subscribe to The Neuron newsletter: https://theneuron.aiOriginal article: https://www.theneuron.ai/newsletter/openais-new-agent-is-hereRead More: https://www.theneuron.ai/explainer-articles/how-to-build-your-own-ai-agent-without-being-a-pro-coderhttps://www.theneuron.ai/newsletter/operator-book-me-some-clientsChatGPT Agent: https://openai.com/index/introducing-chatgpt-agent/ N8N: https://n8n.io/
Ankur Goyal is the founder and CEO of Braintrust, an end-to-end platform for building AI apps. Before that, he founded Impira, a data management platform that was acquired by Figma, where he went on to lead the AI team. Ankur kickstarted his career when he dropped out of college to join the founding team at SingleStore (formerly MemSQL), a formative experience that shaped his views on building for high-bar users. In today's episode, we discuss: • Ankur's early lessons on quality from MemSQL • How frustration with evals at Figma led to Braintrust • Why they delayed go-to-market (on purpose) • How to find product-market fit in a new market • Why building great software comes from a place of “paranoia” • And much more… Referenced: • Airtable: https://www.airtable.com/ • Adam Prout: https://www.linkedin.com/in/adam-prout-0b347630/ • Braintrust: https://braintrust.dev • Brian Helmig: https://www.linkedin.com/in/bryanhelmig/ • Coda: https://coda.io/ • Databricks: https://www.databricks.com/ • David Kossnick: https://www.linkedin.com/in/davidkossnick/ • Figma: https://www.figma.com/ • Goldman Sachs: https://www.goldmansachs.com/ • Kris Rasmussen: https://www.linkedin.com/in/kristopherrasmussen/ • Manu Goyal: https://www.linkedin.com/in/mngyl/ • MemSQL: https://www.singlestore.com/ (now SingleStore) • Nikita Shamgunov: https://www.linkedin.com/in/nikitashamgunov/ • OpenAI: https://openai.com/ • Snowflake: https://www.snowflake.com/ • Zapier: https://zapier.com/ Where to find Ankur: • LinkedIn: https://www.linkedin.com/in/ankrgyl/ • Twitter/X: https://x.com/ankrgyl Where to find Brett: • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ • Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: • Website: https://firstround.com/ • First Round Review: https://review.firstround.com/ • Twitter/X: https://twitter.com/firstround • YouTube: https://www.youtube.com/@FirstRoundCapital • This podcast on all platforms: https://review.firstround.com/podcast Timestamps (02:02) Dropping out of college to join MemSQL (02:24) Key lessons from MemSQL (05:54) How to build quality software (08:51) The trick to recruiting well (12:03) Founding Impira and selling to Figma (19:45) How Braintrust was born (25:33) Why good founders are paranoid (28:08) How to recognize a real market opportunity (33:37) The biggest mistake at Impira (35:15) Inside Braintrust's first six months (40:57) How AI is reshaping Braintrust's future (42:32) The evolution of their prompt playground (46:53) Fighting to stay mission-driven (52:45) Make big bets, with extreme clarity (57:00) The cultural choices that shaped Braintrust (58:49) Hiring mistakes they won't repeat (1:03:07) What PMF really looks like
Crochet, Cats & Custom GPTs: How Brianna Shade Uses AI to Scale a Handmade BusinessIn this colourful episode of Unjaded's Conscious Creation in the Age of AI summer series, Vickie Dickson chats with Brianna Shade, the creative mind behind Kitty Minis, a wildly unique brand built around geeky, handmade crochet cats and pop culture icons.Brianna shares how she turned a playful personal project into a thriving online membership, teaching fellow cat-loving crafters how to reclaim creativity, spark joy, and build community, all through the lens of crochet!But don't let the cuteness fool you: Brianna is also a former software engineer and automation strategist who now uses AI and Zapier to run her business like a boss. From custom GPTs and AI “board meetings” to automated analytics and launch planning, she breaks down exactly how she's integrating tech in a deeply human, creatively aligned way.What We Cover:How Brianna went from global traveler to crochet catpreneurThe power of building a business around fun, play, and nostalgiaWhy and how she treats AI as both assistant and business coachHow she uses ChatGPT + Zapier to track IG performance, Google Analytics, onboarding flows & moreHer non-negotiable boundary with AI and creative integrityWhy human connection can't be automated, nor should it beA refreshing take on choosing one AI platform and building with it (instead of chasing trends)It's also fun to notice how Brianna totally reveals her MG self as she talks about finding ways to be more efficient and wanting everything to go faster! You can see it in her varied career path too. “AI can't replace the human soul — but it can absolutely help you reclaim your time so you can do more of what lights you up.” – Brianna ShadeConnect with Brianna:Website: kittyminis.comInstagram: @kittenkazoedleJoin the Series:Love this convo? There's more where that came from. Catch the rest of the Conscious Creation in the Age of AI series on Unjaded and share your biggest insight with @vickie.dickson on Instagram! I love hearing from you!
Think AI is just another trend? Think again. It's not just changing the way we work—it's reshaping how we communicate, create, and connect. In this episode, I sit down with Jonathan Mast of White Beard Strategies to explore how AI is transforming business and marketing right now. From his early experiments with ChatGPT to building custom GPTs that handle social media and support—Jonathan doesn't just talk tech. He uses it, daily. We dig into what's working (and what's not) across platforms like YouTube, Facebook, and Google—and how new tools like Comet AI and Genspark are quietly shifting the landscape. This isn't about hype. It's about leverage. You'll hear how Jonathan stays human in a world of automation, how he protects his brand voice, and why authenticity matters more than ever in the age of deepfakes and algorithmic content. If you're curious about where AI is headed—and how to actually use it without losing yourself—this conversation is for you.
What if your smartest, most efficient business partner was already on your laptop — and free? In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives deep with with 24-year-old trailblazer Bella Taazieh — a rising force in Northeast Florida real estate who's harnessing AI to build a modern, personal, and wildly productive business. Bella unpacks how she's blending ChatGPT, Gamma, Notebook LM, and more to save hours, close deals faster, and create lead-gen systems that work for her — even while she's at the beach. From building her own GPT assistant to turning transcripts into podcasts and sending weekly AI-generated “Deals of the Week,” Bella's strategies are not just innovative — they're replicable. She breaks down how even the busiest solo agent can reclaim time and scale their impact by letting AI carry the heavy lift. Whether you're tech-curious or AI-obsessed, this is the blueprint episode you've been waiting for. If you're a realtor stuck in the hustle and grind, it's time to future-proof your business! Subscribe now, share this episode with your team, and follow Bella for game-changing content. Want Bella's GPT tools? DM her now on Instagram @bellataazieh and unlock your AI-powered future! Highlights: 00:00 – 07:58 Bella's AI Philosophy & Client-Centered Automation Why AI isn't impersonal—it's powerful Helping more clients without losing personal touch Fear vs. opportunity: why agents must adapt Hiring AI without payroll Examples of AI replacing team roles 10:11–21:16 ChatGPT as Your Smartest Assistant Bella's “Who Am I” project: feeding ChatGPT her story Letting AI learn your tone, habits, and goals Using ChatGPT for negotiations and emotional intelligence AI-generated bios for branding Using AI like a personal coach or mentor 21:17–33:15 Building Lead Funnels: 250 Leads with Zero Ads Creating the “Deals of the Week” email funnel Turning weekly listings into relationship-building touchpoints Mass emails that feel personal Workshop results: leads within 11 minutes Why simple formatting and real-time data beat Canva graphics 33:16–45:00 Custom GPTs & Gamma AI for Seller Presentations What a custom GPT is and why you need one Bella's Control+Me GPT and its four powerful commands How she created presentations in 5 minutes with Gamma AI Real-world example of winning a listing on short notice Beat experienced agents using speed + AI insights 45:01–57:45 Notebook LM & The AI Podcast Hack What is Notebook LM and how to use it Turning training sessions into listenable podcasts AI-generated conversation between two fake hosts Training your team with AI audio content Brainstorming business models from knowledge conversion 57:46–01:09:35 Automating as a Solo Agent: Scaling with Systems Using Trello + Zapier + ChatGPT for email workflows Email funnels that feel personal but are fully automated Creating daily motivation prompts from AI Monday GPT: the brutal but honest motivator Why AI saves time, energy, and sanity 1:09:36–01:18:51Branding, Follow-Up & Where Agents Waste Time Branding is not your logo—it's your legacy Using AI to stay top-of-mind with leads weekly Automating touchpoints without sounding generic Following up with 200+ leads in 5 minutes Top two AI strategies every agent should implement now Quotes: “Every single one of my clients feels loved—because I use AI to give them more of me, not less.” – Bella Taazieh “I created a GPT called Control+Me. It's my assistant, strategist, and motivator all in one.” – Bella Taazieh “I built a Deals of the Week system that gave me 250 leads, 5 consultations, and didn't cost me a dime.” – Bella Taazieh “AI isn't here to replace agents—it's here to empower the ones who are willing to lead.” – Bella Taazieh To contact Bella Taazieh, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram. Connect with Bella Taazieh! Instagram: https://instagram.com/bellataaziehrealtor Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateAI #BellaTaazieh #ChatGPTForRealtors #ControlPlusMe #AIRealtor #DealsOfTheWeek #LeadGenerationTips #RealEstateInnovation #AIWorkflows #SoloAgentSuccess #RealtorMarketing #DigitalRealEstate #AIProductivity #NotebookLM #GammaAI #CustomGPT #RealEstateBranding #ModernRealtor #AutomatedSystems #TimeSavingTools
Send us a text! (Your number stays private)I'm taking you behind the scenes to share five things I'm testing in my business right now—no fluff, no perfect outcomes, just honest experimentation. From swapping out boring freebies for engaging quiz funnels to using AI and automations to streamline my workflow, I'm giving you a peek into what's working (and what's still a work in progress).If you've been feeling stuck or unsure how to evolve your business, this episode is for you. These strategies are helping me build a more efficient and authentic business, and they might be just what you need to shake things up, too!01:34 - Quiz funnels as a new lead magnet03:48 - Extended email nurture sequences05:20 - Why I'm working to eliminate content switching (and what that even means!)07:52 - AI and workflow automations I'm creating to work more efficiently11:00 - Embracing “messy” and authentic content Links & Resources:Take my quiz to determine what your next business steps are!Make (my replacement for Zapier!)Episode 154, 3 Trends I'm Noticing in Online Business Right Now Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode155 Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. Get more freedom and less stress ➡️ watch now at kristendoyle.co/training Check out my Everything Page at https://kristendoyle.co/everything
If you're constantly overwhelmed, tired, or feel like you're always behind—this episode is for you. You're not lazy. You're simply running a business that wasn't designed to scale solo. And that's not sustainable.In this episode of The Raquel Show, I get real about the “I'll just do it myself” trap and how it's secretly costing you time, energy, and even six figures a year. I share why high-performing agents must let go of doing everything alone, how smart delegation works without building a huge team, and which tools and systems can instantly free up 10+ hours a week.Here's what I cover:Why doing it all yourself is one of the most expensive habits in real estateWhat real leverage looks like beyond building a massive teamThe key tasks you should delegate—even if you're a perfectionistSimple automations and tools I personally use (like Calendly, Canva, Follow Up Boss, Zapier, and ChatGPT)A peek inside how I run multiple companies with a lean teamWhy automation supports—not replaces—real connection
Join me as I chat with Tod Sacerdoti about String, a platform that allows users to build AI agents through natural language prompts rather than complex visual workflows. Tod showcases several practical examples of automations, from monitoring Hacker News for specific terms to generating LinkedIn posts from blog content. The platform aims to make automation accessible to non-technical users while providing the power to solve complex business problems. Timestamps: 00:00 - Intro 01:03 - String Overview 01:49 - Agent 1: Monitoring Hacker News for MCP mentions 08:15 - Agent 2: Creating LinkedIn posts from RSS feeds 17:14 - Agent 3: Automating Google Analytics Summary 23:53 - Startup Idea: Building businesses on top of String 27:10 - Agent 4: Daily Automation Idea Generator 38:32 - Advice for getting started with String Checkout String: https://string.com Key Points: • String is an AI agent platform that builds AI agents using natural language instead of complex node charts • The platform allows users to create automations that monitor websites, generate content, and integrate with tools like Slack and Google Docs • String uses dynamic code generation to go beyond pre-built integrations, enabling more complex use cases • The platform follows a credit-based pricing model similar to other AI coding platforms The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND TOD ON SOCIAL String: https://string.com X/Twitter: https://x.com/tod?lang=en
“HR Heretics†| How CPOs, CHROs, Founders, and Boards Build High Performing Companies
In this episode of HR Heretics, Nolan and Kelli get a behind-the-scenes look at Zapier's AI strategy with CPO Brandon Sammut. He demos some seriously impressive AI tools his team built—interview prep agents, automated workflows, performance tracking—and explains why they require AI skills from every new hire at their 730-person company. Make sure you also watch the video version on Substack and YouTube for the demo done by Brandon on Zapier Agent use cases.*Email us your questions or topics for Kelli & Nolan: hrheretics@turpentine.coFor coaching and advising inquire at https://kellidragovich.com/HR Heretics is a podcast from Turpentine.Support HR Heretics Sponsors:Planful empowers teams just like yours to unlock the secrets of successful workforce planning. Use data-driven insights to develop accurate forecasts, close hiring gaps, and adjust talent acquisition plans collaboratively based on costs today and into the future. ✍️ Go to https://planful.com/heretics to see how you can transform your HR strategy.Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/hereticsKEEP UP WITH BRANDON, NOLAN + KELLI ON LINKEDINBrandon: https://www.linkedin.com/in/brandon-sammut-8147b76Nolan: https://www.linkedin.com/in/nolan-church/Kelli: https://www.linkedin.com/in/kellidragovich/—RELATED LINKS:Zapier: https://zapier.com/—TIMESTAMPS:(00:00) Intro(01:30) The Four-Level AI Fluency Rubric(07:00) Pure Automation Examples (Non-AI)(13:10) Sponsors: Planful | Metaview(16:00) Bar Raiser Interview Prep Agent Setup(20:20) Live Agent Trigger Demonstration(21:10) Bar Raiser Interview Results & Discussion(26:15) Performance Review Evidence Collection Setup(34:10) Slack Emoji Workflow Demonstration(35:30) Market-Based Adoption Philosophy(36:00) One-on-One Meeting Coach Overview(43:30) One-on-One Coaching Feedback Example(44:00) Trust, Transparency & Implementation Strategy(48:20) Wrap This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com
Simon Scriver's Amazingly Ultimate Fundraising Superstar Podcast
In this episode of the Fundraising Everywhere podcast, we'll explore how small charities can unlock the power of email marketing to support their Individual Giving (IG) programmes. From crafting newsletters that build community, to automating personalised thank-you's using tools like MailChimp and Zapier, we'll cover the simple steps that can make a big impact. You'll also discover how tagging and segmentation can boost engagement and improve donor retention, ensuring your emails do more than just land in inboxes—they inspire action. Perfect for small charities ready to take their IG efforts to the next level with email. Key learnings from this episode: How to build a newsletter strategy that supports IG Learn simple integration tricks to improve stewardship and remove repetitive tasks from your to-do list Start to build a basic segmentation strategy to boost email engagement Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
In the rapidly accelerating world of Artificial Intelligence, the pace of innovation can feel overwhelming. From groundbreaking advancements to the ongoing debate about governance and ethical implications, AI is not just a tool; it's a transformative force. As we race towards super intelligence and navigate increasingly sophisticated models, how do we ensure that human values remain at the core of this technological revolution? How do we, especially in the trust-based nonprofit sector, lead with intentionality and ensure AI serves humanity rather than superseding it? In this episode, Nathan and Scott dive into the relentless evolution of AI, highlighting Meta's staggering $15 billion investment in the race for super intelligence and the critical absence of robust regulation. They reflect on the essential shift from viewing AI adoption as a finite "destination" to embracing it as an ongoing "journey." Nathan shares insights on how AI amplifies human capabilities, particularly for those who are "marginally" good at certain skills, advocating for finding your "why" and offloading tasks AI can do better. Scott discusses his recent AI governance certification, underscoring the complexities and lack of "meat on the bone" in US regulations compared to the EU AI Act. The conversation also explores the concept of AI agents, offering practical tips for leveraging them, even for those with no coding experience. They conclude with a powerful reminder: AI is a mirror reflecting our values, and the nonprofit sector has a vital role in shaping its ethical future. HIGHLIGHTS [01:15] AI Transformation: A Journey, Not a Destination [03.00] If AI Can Do It Better: Finding Your Human "Why" [04:05] AI Outperforming Human Capabilities [05:00] Meta's $15 Billion Investment in Super Intelligence [07:16] The Manipulative Nature of AI and the "Arms Race" for Super Intelligence [09:27] The Importance and Challenges of AI Governance and Regulation [14:50] AI as a Compass, Not a Silver Bullet [16:39] Beware the AI Finish Line Illusion [18:12] Small Steps, Sustained Momentum: The "Baby Steps" Approach to AI [26:48] Tip of the Week: The Rise of AI Agents and Practical Use Cases [32.24] The Power of Curiosity in AI Exploration RESOURCES Relay.app: relay.app Zapier: zapier.com Make.com: make.com N.io: n.io Connect with Nathan and Scott: LinkedIn (Nathan): linkedin.com/in/nathanchappell/ LinkedIn (Scott): linkedin.com/in/scott-rosenkrans Website: fundraising.ai/
Sales is changing fast. What once relied heavily on cold calls and manual follow-ups is now being reshaped by artificial intelligence. In this exciting episode of the Grow your B2B SaaS Podcast, Joran Hofman sits down with Frank Sondors CEO at Forge, who is a leading expert in sales and AI integration, to uncover how companies can use AI to build smarter, faster go-to-market strategies. Frank shares how he built his own company to $3 million in revenue in just one year by combining AI with smart sales processes. He talks about new roles like the GTM engineer, how AI agents can support sales teams, and why blending human effort with AI is the key to long-term success. Whether you're a startup founder or leading an enterprise team, this episode is packed with practical advice to help you sell better in today's fast-moving market.Key Timecodes(0:51) - Guest intro: Frank Sondors and his ecosystem of tools(1:36) - Building an ecosystem similar to Apple and Frank's sales journey(2:34) - Profit margins and the role of AI in business scaling(3:43) - Rapid growth and scaling with minimal headcount(4:41) - Old vs new go-to-market strategy leveraging AI(5:41) - The role of GTM engineers in sales and pipeline generation(6:45) - Sales development engineers and their responsibilities(7:40) - Increase in tech usage in sales and admin work reduction(8:32) - How AI can craft personalized emails (9:23) - Assembling custom workflows using tools like Zapier(10:15) - Voice AI agents for customer follow-up (11:06) - The value of human interaction in sales(11:55) - Decision making: AI agent vs human interaction (12:56) - Testing AI agents after hours and A/B testing strategies(13:57) - The misconception of automating all sales processes with AI(14:56) - Evolution and effectiveness of AI in business(16:10) - The resistance and acceptance of AI in the market(17:11) - The necessity of being profitable without VC funding (18:05) - Resistance to AI and the inevitability of change(19:39) - Implementing agents at scale and the role of NA10 people(20:32) - Encouraging team-wide automation and innovation(21:28) - Using WhatsApp as a channel for customer communication(22:28) - The importance of first impressions and human interactions(23:28) - The role of WhatsApp in increasing response rates(24:40) - Integrating WhatsApp with Slack for seamless communication(25:42) - Being available across multiple channels for customer engagement(26:08) - Feeding the right context to AI agents for effective interaction(27:10) - Starting with ChatGPT for AI integration(28:03) - Treating ChatGPT as a business coach(29:02) - Encouraging team use of ChatGPT for problem-solving(30:02) - Optimizing repetitive tasks with AI(31:09) - Personal pain points and the role of AI in alleviating them(32:05) - The focus on building a great product and selling it(32:38) - Testing AI agents vs humans and employee concerns(33:10) - The future of labor distribution and AI(34:09) - The role of humans in supervising AI agents(35:08) - The evolution of sales roles and the end of email templates(36:20) - AI agents communicating with each other in business(37:30) - The importance of context in AI interactions(37:45) - Advice for SaaS startups from 0 to 10K MRR(38:49) - Speaking to customers aggressively and leveraging networks(39:44) - Building in public and social selling strategies(40:33) - Doing things that don't scale and leveraging communities(41:31) - The importance of hiring the right team from 10K to 10M ARR(42:22) - The challenge of hiring and firing for growth(43:14) - The value of hiring autonomous employees(44:06) - The problem of babysitting employees and hiring practices(45:06) - Compounding business strategies for growth(46:55) - Ensuring cofounders have the right competence(48:47) - The importance of pricing based on consumption(49:49) - De-risking for growth and the role of sparring partners
Jem and Justin dive into decoding coding posers—because who hasn't faked it till they made it? They tackle the nightmare of a salesperson who just doesn't sell and brainstorm clever fixes. Notebook LM and CNC router sanders get a shoutout, plus a cheeky chat on submitting products to GPT. Oh, and why an API script beats Zapier for your workflow hustle.Watch on YoutubeDISCUSSED:✍️ Comment or Suggest a TopicCoding posersWhat to do when your sales person sucks?Notebook LMCNC Router SanderSubmit your products GPTAPI Script instead of Zapier---Profit First PlaylistClassic Episodes Playlist---SUPPORT THE SHOWBecome a Patreon - Get the Secret ShowReview on Apple Podcast Share with a FriendDiscuss on Show SubredditShow InfoShow WebsiteContact Jem & JustinInstagram | Tiktok | Facebook | YoutubePlease note: Show notes contains affiliate links.HOSTSJem FreemanCastlemaine, Victoria, AustraliaLike Butter | Instagram | More LinksJustin BrouillettePortland, Oregon, USAPDX CNC | Instagram | More Links
#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He's spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale.Dave and Kieran cover:How AI is reshaping B2B marketing workflows, content creation, and team structureWhy the best marketers will specialize at the “outer edges” of creativity or technical execution (and what happens if you stay stuck in the middle)Kieran's leadership philosophy: how he manages 300+ people while staying deeply involved in creative executionWhether you're leading a marketing team or sharpening your own skills, this episode offers a clear look at how AI is changing the game and how B2B marketers can stay creative, strategic, and indispensable in the process.Timestamps(00:00) - – Intro (02:08) - – Kieran's marketing journey (04:08) - – His 2-year mission framework (06:08) - – Advice for early-career marketers (07:38) - – Why the grind still matters (09:08) - – Ireland's SaaS and startup scene (10:08) - – Balancing operator vs. manager (12:08) - – AI-generated “How to work with me” (14:38) - – Kieran's push-and-pull leadership style (16:08) - – Giving direct creative feedback (18:08) - – Why “collaborative brainstorms” fail (19:08) - – The value of strong opinions (20:08) - – Learning through tough feedback (21:08) - – ChatGPT as a creative partner (23:08) - – Claude vs. ChatGPT vs. Gemini (25:08) - – Prompting differences in GPT-3.5 vs. 4.0 (28:19) - – Decision fatigue and AI loyalty (29:19) - – Where AI is taking B2B marketing (30:19) - – From answers to actions (32:19) - – Micro-audiences and personalization (34:19) - – The return of branded traffic (35:19) - – Why AI reignited Kieran's spark (37:19) - – Avoiding AI-induced multitasking burnout (38:49) - – Deep work vs. whack-a-mole (39:49) - – Don Draper meets ChatGPT (40:49) - – Picking a lane: tech vs. creative (42:19) - – The value of podcasting practice (43:19) - – Building a prompt muscle (45:19) - – How Kieran trains GPTs (47:19) - – Prompting tips for marketers (48:19) - – The future CMO: part IC, part leader (49:19) - – How agencies will evolve with AI (50:19) - – In-person is back (51:19) - – Overrated AI use cases (52:19) - – Favorite tool: GenSpark (54:19) - – Mistakes marketers make with AI (55:19) - – Does anyone care if it's AI? (56:19) - – Lessons from fatherhood (57:19) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Building HVAC Science - Building Performance, Science, Health & Comfort
In this high-energy episode of Building HVAC Science, Bill Spohn and Eric Kaiser welcome Tersh Blissett—entrepreneur, podcaster, and automation enthusiast—for a deep dive into how AI and automation are transforming service businesses. Tersh, known for running multiple HVAC, plumbing, and electrical companies, shares his journey from podcasting beginnings to becoming a Zapier expert and automation evangelist. He explains how AI voice tools, custom GPTs, and platforms like Notebook LM and PhoneTap are helping streamline operations, improve call conversions, and create more consistent customer experiences. The conversation explores both the promise and the pitfalls of AI, from building SOPs and staff training bots to setting up Slack-integrated employee handbooks. Tersh doesn't shy away from the challenges—like automating broken processes or managing security risks—but encourages listeners not to ignore these powerful tools. He wraps up by offering guidance and community resources for those looking to start their AI journey, reinforcing the message: don't automate for automation's sake—do it to solve real problems. Quotes from today's episode: “If you do something more than three times a week, optimize it, automate it, or delegate it.” “Don't automate just to automate—solve a problem first.” “Authentic human tone is going to win, even if AI is writing it.” Tersh's LinkedIn: https://www.linkedin.com/in/tershblissett/ Trade Automation Pros: https://tradeautomationpros.com/ Tersh's email: tersh@tradeautomationpros.com/ Tersh's Podcast: https://www.servicebusinessmastery.com/ Other links mentioned in today's episode: https://scribehow.com/ Capture computer based learning/processes Skool.com (look for the Automation Foundation) www.plaud.ai/products/plaud-notepin (always recording pendant) https://notebooklm.google/ Understand anything https://chat.chatbotapp.ai/claude Claude by Anthropic This episode was recorded in June 2025.
Can you identify repetitive tasks in your agency that can be automated, delegated, or eliminated? When done correctly, automation can help you overcome overwhelm and scale your businesses effectively. In this episode of The Agency Blueprint, I'm joined by William Christensen to discuss the importance of automation, delegation, and elimination in scaling creative agencies. Will is the founder of Entrepreneurs Apprentice and the co-founder of Data Automation. He is known for his automate, delegate, eliminate framework and unique 15-1-1-5 rule, which identifies key tasks to automate or delegate. He is also a Zapier-certified expert with deep expertise and workflow optimization. Listen in to learn the importance of niching down to create a scalable, automatable business model. You will also learn the value of mentorship programs and mastermind communities in providing guidance and accountability to overwhelmed agency owners. Key Questions: [02:16] What are some of the biggest mistakes creatives or business owners make when trying to grow their businesses? [14:59] How can creative agency owners embrace systems and structure without losing their sense of creative freedom? [17:03] What strategies can help agency owners stay updated with the latest technology and automation trends? [21:38] What steps should an overwhelmed agency owner take to start automating and systemizing their business? What You'll Discover: [00:56] How Will's early experiences with Zapier shaped his approach to automation and business scaling. [02:42] Why niching down is the first step to creating a scalable, automatable business model. [05:46] The 15-1-1-5 rule, a framework for identifying tasks that should be automated, delegated, or eliminated. [07:26] The adrenaline-junkie tendencies of creative entrepreneurs and how to channel that energy into scalable growth. [08:55] Will's tactical approach to handling out-of-scope projects by charging a project deposit and providing a detailed blueprint. [11:46] How to evaluate whether a project aligns with your agency's core expertise and contributes to long-term growth. [13:06] Why performing a task manually five times is crucial before automating or delegating it. [15:17] How creating a structured "black box" business model can provide true freedom and allow for more creative exploration. [17:34] How to stay updated with the latest technology trends by following content creators and platforms. [22:09] Why hiring a counterpart for sales or fulfilment is a critical first step for scaling your agency. [22:59] The transformative power of mentorship and mastermind groups in providing accountability and fresh perspectives. [26:22] The profound impact of community and mentorship on personal and professional growth. [27:23] Why niching down and standardizing sales processes are essential before delegating sales or fulfilment roles.
It's an Automation AMA! From scheduling social media content to making kids' lunches (yes, really), fellow solopreneurs shared their biggest time-wasters. I ended up creating custom automation solutions for everything from podcast guest research to email management.Special thanks to Kit for letting me record in their Studios! I highly recommend them for email and newsletters!Get my free automations database at **https://streamlined.fm/automation** (powered by Kit, natch)Top TakeawaysSocial media scheduling can be mostly automated using a this kind of workflow: keep video details in Notion or Google Sheets, trigger Zapier when updated, and automatically schedule posts through Buffer or similar tools.Email overwhelm has multiple solutions including using Sanebox and Todoist for organization, plus Zapier watching for specific emails by subject or sender to automatically process them with custom workflows.Podcast guest research becomes manageable with tools like PodMatch for automated guest suggestions, intake forms for self-selection, and Google Alerts or PodScan to identify experts in your niche.AI transcription and summarization saves hours on client calls by automatically processing Zoom transcripts through ChatGPT with custom prompts for different call types (discovery, coaching, etc.).YouTube chapter creation gets easier when you use tools like Ecamm Live's marker button during recording, then search edited transcripts for your noted timestamps instead of relying on AI timing.The "one platform, do it well" approach beats spreading yourself thin across all social media—pick LinkedIn or another single platform and focus your automation efforts there.Show NotesSee the entire conversation hereHow I Keep my Email at Inbox ZeroAutomate Email Management with SaneBoxMy Brown M&M for Podcast Guest PitchingGrowth in Reverse PodcastPodMatchSanebox - Email filtering serviceTodoist - Task managementBuffer - Social media schedulingZapier - Automation platformNotion - All-in-one workspaceEcamm Live - Live streaming softwarepodscan.fm ★ Support this podcast ★
Is AI coming for your job… or just your boring tasks? In this episode, Jillian and Nate get real about the fears AND massive potential of using AI in the capital raising world. From comparing AI to the advent of cars (yes, really) to breaking down how tools like ChatGPT can save you hours in underwriting and investor outreach, this is your down-to-earth guide to bringing AI into your workflow—without needing to become a tech wizard. They'll walk you through practical, copy-paste prompts, the actual role of APIs (no jargon, promise), and how to use AI like the best employee you've ever trained. Plus, get the scoop on their free AI Deal Desk Starter Kit that's already helping other investors speed up results and save serious brainpower. What You'll Learn Why AI isn't scary—it's just undertrained (and you're the trainer) How to shave hours off deal analysis with the right prompts What ChatGPT and Claude are really good at (and what they're not) How APIs and tools like Zapier help you connect the dots Why vague prompts = vague results (and how to get specific like a pro) How to write better investor emails with AI (and avoid sounding like a robot)
Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI agents. The discussion explores the technical possibilities of using LLMs with custom information "brains" and integration hooks like Zapier to potentially automate targeted account campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textThis episode is sponsored by https://seowriting.ai/ - Create SEO-optimized long-form content that actually ranks with their super pages feature. Use code HACKPODCAST for 25% off.---Tired of complex automation tools that break when you change one tiny detail? Fed up with spending hours debugging N8N workflows or paying premium prices for Zapier?In this episode, Aaron from Gumloop demonstrates LIVE how to build a sophisticated research assistant workflow that would take hours in other tools - completed in just 20 minutes using their AI-native automation platform.Best of all, Gumloop has an actually usable free forever plan so you can all try it for free.What makes Gumloop different:
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Ep 332 Is vibe marketing hype or the future of growth? Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing' is redefining how brands connect with audiences, and which skills and team structures actually matter for marketers looking to win in a world flooded with automation, AI, and lightning-fast creative execution. Mentions Want our ultimate guide to Vibe Marketing? Get it here: https://clickhubspot.com/ain Alex Lieberman https://www.linkedin.com/in/alex-lieberman/ Morning Brew https://www.morningbrew.com/ Claude https://claude.ai/ Zapier https://zapier.com/ beehiiv https://www.beehiiv.com/ Cursor https://www.cursor.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=cSXf6WvFZOw&t=1905s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.