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Oftentimes, as business owners, we take a wrong view of marketing. Because it isn't foundational to the operation of our businesses, we view marketing as a luxury. However, if we see it for what it truly is—an investment—we can finally begin to measure the return on our marketing investments. In this episode, I discuss how you can maximize the ROI for your RIA firm's marketing investment, paving the way for the eight-figure exit. Additionally, I'm going to explore the quantifiable and unquantifiable aspects of marketing, and how a holistic approach yields the results that we often desire. This week on The Financially Simple Podcast: (00:50) Business Owners See Marketing As a Luxury (02:55) The “Basics” Around Marketing (04:27) Two Key Metrics (07:03) Calculating a Break Even Point for Your Marketing (11:11) How Much Money Should You Spend On Marketing? (14:20) Are Your Marketing Efforts Increasing Your CLV? (17:22) The Unquantifiable Aspects of Marketing Our Favorite Quotes: “Most other industries spend a great deal more than 5%. The RIA industry has been fortunate that we have had the market growing a lot of our revenue over time, and it's caused us to become complacent.” - Tim Kochis, DeVoe Special Advisor “If you look at your marketing spend as, truly, an investment, then we can track ROI. We can quantify it.” - Justin Goodbread About The Financially Simple Podcast If you are looking for a podcast that speaks directly to the challenges and puzzles of running a business, you've come to the right place. The Financially Simple podcast was built for you. With over 400 episodes and counting, our host Justin Goodbread covers a broad range of topics, from starting a small business to prepping it for sale, to growing your personal wealth. Justin's combination of analytical skills, tough love, and a healthy dose of experience delivers practical ideas that will benefit business builders at every stage of their business journey. If you have questions, or comments for Justin, submit those at: https://financiallysimple.com/ask-justin/ Connect with Justin: Financially Simple newsletter Facebook LinkedIn Twitter Subscribe Here: Apple Podcast Spotify Google Podcast iHeart Radio Stitcher Let us know your thoughts about the show - please leave a review on iTunes to help others discover the podcast. Financially Simple is a division of WealthSource Partners, LLC (“WSP”), which offers investment advisory and financial planning services. All investing involves risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Business planning services offered by WealthSource Business Advisors, LLC (“WBA”). This podcast is distributed for informational purposes only. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast's guests and do not necessarily represent the views and/or opinions of WBA, WSP or their affiliates or representatives. Statements made in this podcast are subject to change without notice. Neither WBA, WSP or their representatives, the podcast's hosts or its guests have an obligation to provide revised statements in the event of changed circumstances. Statements made in the podcast are not to be construed as legal or accounting advice or as personalized advice of any nature. Listeners should conduct their own review of any statements made or strategies discussed and exercise judgment or consult with their own professional advisor to see how the information contained in this podcast may apply to their own circumstances.
A conversation about the January 6 Congressional Commission hearings through the lens of Alive & Free. Guests: Will Hobbs, Louis Grice, Jonathan Greenberg, Dennis Siegler, Nora Siegler, Thomas Lenihan, Tim Kochis and Lindbergh Porter. The post Street Soldiers Radio: January 6th Congressional Hearings appeared first on Alive and Free.
Lots of startups are identified with their founders, and vice versa. But to truly thrive, companies need a plan for the unexpected—and the eventual expected—departure of the founder. In this episode, Joyce Franklin talks with wealth management industry icon Tim Kochis about succession planning for entrepreneurs, how he founded, grew, and merged his firm to create a new one with $5 billion in assets under management, and the advice he's given to executives before and after their liquidity events. He even shares details about his own personal liquidity event. Tim Kochis is the former CEO and chairman of Aspiriant, former president of the CFP Board of Standards, and a former member of the board of trustees for Charles Schwab mutual funds and ETF offerings. He is the author of four books about wealth management and succession planning. https://www.linkedin.com/in/tim-kochis-51550349/ (Tim Kochis' LinkedIn) https://my.captivate.fm/www.linkedin.com/in/joyce-franklin-0423a91 (Joyce Franklin's LinkedIn) https://www.jlfwealth.com/podcast/ (Request a copy of The Four Phases of Startup Life and the Entrepreneur's Wheel of Life)
I'm not a fan of loosely using the term "pioneer". Calling Tim Kochis a pioneer in the wealth management industry, however, is pretty darn accurate. He co-founded Kochis, Fitz, Tracy, Fitzhugh & Gott in 1991, and built a multi-billion dollar RIA and organic growth machine. 17 years later, Tim engineered his own succession when he merged with another RIA, renamed the firm Aspiriant, and then resigned, as planned, in 2012. Past performance does not guarantee future results. Tim's past performance, and the wisdom he gained as one of the first ultra-successful RIAs, DOES guarantee that our listeners will learn a few things from this Pioneer on the 11th episode of "Can You Hold My Attention?"
Corey Kupfer has been working in the business of negotiations for more than 30 years, both as a successful entrepreneur and as an attorney. His goal is to help you strategize, plan for, find, and complete deals that will help your company grow rapidly. This is called “inorganic growth”, and it differs from the traditionally slow, organic growth many are familiar with. In this solo episode of Fueling Deals, Corey discusses the importance of maintaining alignment with your character and values, not only within the scope of doing deals but in all aspects of your business and life. In part two of this special two-part series covering the events and speakers of the two-day DeVoe M&A+ Succession Summit that took place on May 30-31, 2019 at The Harvard Club in New York, Corey Kupfer details the wealth of information shared by luminaries of the RIA industry. Listen to learn what's currently on the minds of Dave Barton from Mercer Advisors, Elliot Weissbluth of HighTower, Matt Cooper of Beacon Pointe Wealth Advisors, Marty Bicknell of Mariner Wealth Advisors, David DeVoe and Tim Kochis of DeVoe & Company, and many other fascinating industry thought leaders as Corey Kupfer recaps day two of the summit! What you'll learn about in this episode: Dave Barton from Mercer Advisors discussed why firms need to offer something beyond investment advice and financial planning to better distinguish themselves How Mercer has done 21 deals in three years, and why most of these deals were growth-related rather than exit or succession Why client attrition rates are a valuable metric and a major indicator of underlying problems within the firm David DeVoe shared common blind spots that can disrupt or destroy your firm, including the failure to plan for equity sales by the senior partners Why there are four key economic factors to plan for: valuation, economic deal structure, exit timeline, and the buying power of the next generation Elliot Weissbluth of HighTower shared why there is a need for an institute to train firm successors Matt Cooper from Beacon Pointe Wealth Advisors discusses red flags in due diligence that should cause you to walk away, and he expressed concerns over the results of a future market downturn Marty Bicknell at Mariner Wealth Advisors shared why it is critical to decide what your non-negotiables are and why clarity is vital for understanding the value or cost of a deal Tim Kochis, Special Advisor to DeVoe & Company, discussed why he believes in vesting people in equity, and he shared his feelings toward synthetic equity Additional resources: Website: www.fuelingdeals.com
Corey Kupfer has been working in the business of negotiations for more than 30 years, both as a successful entrepreneur and as an attorney. His goal is to help you strategize, plan for, find, and complete deals that will help your company grow rapidly. This is called “inorganic growth”, and it differs from the traditionally slow, organic growth many are familiar with. In this solo episode of Fueling Deals, Corey discusses the importance of maintaining alignment with your character and values, not only within the scope of doing deals but in all aspects of your business and life.In part two of this special two-part series covering the events and speakers of the two-day DeVoe M&A+ Succession Summit that took place on May 30-31, 2019 at The Harvard Club in New York, Corey Kupfer details the wealth of information shared by luminaries of the RIA industry. Listen to learn what’s currently on the minds of Dave Barton from Mercer Advisors, Elliot Weissbluth of HighTower, Matt Cooper of Beacon Pointe Wealth Advisors, Marty Bicknell of Mariner Wealth Advisors, David DeVoe and Tim Kochis of DeVoe & Company, and many other fascinating industry thought leaders as Corey Kupfer recaps day two of the summit!What you’ll learn about in this episode:Dave Barton from Mercer Advisors discussed why firms need to offer something beyond investment advice and financial planning to better distinguish themselvesHow Mercer has done 21 deals in three years, and why most of these deals were growth-related rather than exit or successionWhy client attrition rates are a valuable metric and a major indicator of underlying problems within the firmDavid DeVoe shared common blind spots that can disrupt or destroy your firm, including the failure to plan for equity sales by the senior partnersWhy there are four key economic factors to plan for: valuation, economic deal structure, exit timeline, and the buying power of the next generationElliot Weissbluth of HighTower shared why there is a need for an institute to train firm successorsMatt Cooper from Beacon Pointe Wealth Advisors discusses red flags in due diligence that should cause you to walk away, and he expressed concerns over the results of a future market downturnMarty Bicknell at Mariner Wealth Advisors shared why it is critical to decide what your non-negotiables are and why clarity is vital for understanding the value or cost of a dealTim Kochis, Special Advisor to DeVoe & Company, discussed why he believes in vesting people in equity, and he shared his feelings toward synthetic equityAdditional resources:Website: www.fuelingdeals.com See acast.com/privacy for privacy and opt-out information.
Today’s guest is Tim Kochis, the co-founder of Aspiriant, one of the first independent RIA’s to have reached $1 billion of assets under management in the early 2000s. Today the company is one of the industry’s few independent RIA’s focused on comprehensive wealth management to have reached a whopping $10 billion AUM threshold. In this episode, Tim shares how he was able to grow the company so quickly to become one of the leading RIA’s with a niche focus on working with corporate executives, as well as how he attracted and retained top-notch talent to manage that growth. Listen in to learn how he differentiated his firm and gained credibility even without having a big corporate name on his business card, the insights he has gleaned over the years, and more. For show notes and more visit: https://www.kitces.com/55
Have you planned as effectively for the transfer of your business as you have for the financial lives of your clients? In part II in our series on succession planning, (see part I here with Tim Kochis), my guest Jay Hummel continues the conversation and we discuss the operational and financial details of making a smooth transition. Jay, along with Tim Kochis and Eric Hehman, is the co-author of a new book on succession planning titled, Success and Succession: Unlocking Value, Power, and Potential in the Professional Services and Advisory Space. As a senior VP in the corporate strategy group at Envestnet, (see podcast with Envestnet founder Jud Bergman), Jay works closely with the firms largest RIA's. Prior to Envestnet, he was president of a large RIA.
Succession planning is a critical yet woefully neglected business necessity that could cost advisors millions of dollars if not properly handled. Today’s guest, Tim Kochis, is the co-author of a new book on succession planning titled, Success and Succession, and we dive into the details of how to effectively do it. Tim is a legendary wealth advisor who co-founded Kochis Fitz, a multi-billion dollar RIA firm, and guided it through a merger to create Aspiriant, one of the country’s leading wealth managers. Along the way, he held numerous leadership positions within the industry and has been recognized with several prestigious awards including the inaugural Schwab Impact Award and FPA’s P. Kemp Fain Award.