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In this conversation, Chris Guest discusses the importance of understanding problem perception and the nuances of desirability testing. He shares insights from his experience with Topology Eyewear, where they tackled the problem of ill-fitting glasses. Chris explains the Problem Perception Spectrum and how it helped them position and communicate their solution. He also emphasizes the need to find early adopters who resonate with the problem and shares his favorite experiments, including a concierge MVP for Topology Eyewear. Chris Guest shares his experience setting up a pop-up store to test the desirability of a product. He explains how they controlled the experiment and measured interest and feedback from customers. The pop-up store was a success, leading to further scaling and growth. Chris also discusses the transition from desirability to feasibility and viability, and the importance of trust in the customer experience. He concludes by introducing his current work on traction design and the need to validate market opportunity early on in the startup process.
More Than Just Code podcast - iOS and Swift development, news and advice
This week we follow up on MTJC 2018 T-Shirts and the origins of Apple's Command Key. We also follow up on the Apple Store founders, Apple's GDPR profile downloads, Apple Watch usage and Apple's self driving cars. We discuss the Home Pod sales numbers, erroneous new Siri features, and a sophisticate worm virus and one of the first Internet hackers. We also chat about Apple's own podcasts and their use of original illustrations on the App Store. Picks: A handy Xcode keyboard shortcut to the Assistant Editor and App: the Human Story, Developing UIViews in Xcode Playgrounds and 1Password 7. Photo: Tim Mitra Originally broadcast: May 26th, 2018
More Than Just Code podcast - iOS and Swift development, news and advice
This week we open with a discussion about Android phone makers mimicking the notch. We also follow up on the Bitcoin Pizza Guy. We look into the negative effect of algorithm driven social network feeds. Swift 4.1 is bringing back #if along with canImport() availability checks. It's the 10th anniversary of the iPhone OS SDK, so we discuss our own memories of early iPhone app development. Apple is opening medical clinics for employees. WatchKit is for Baby Apps according to Marco Arment. Picks: Charles Proxy for iOS, Alto's Odyssey, Silicon Valley 5 trailer w/hidden message, Learn with Google AI, Simple is hiring an iOS developer, Skydio hiring, Topology Eyewear hiring.
Agnes Vasarhelyi of Topology Eyewear joins John to talk about moving to San Francisco, AR, architecture, getting started with iOS development and much more.
On the 38th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Eric Varady, the founder of Topology Eyewear. Eric founded the company after struggling to find a pair of glasses that worked for him, realizing that stock eyewear no longer cut it. He set out to reinvent the entire manufacturing process in order to make entirely custom eyewear a reality. I was lucky enough to visit their office and factory when I was out in San Francisco and the sophistication and end product was really exciting to see. I find supply chains and manufacturing processes really fascinating, especially when it comes to custom, which has often been little more than a dream for most categories. But Eric and the Topology team meticulously rebuilt the entire experience, which makes custom eyewear a reality. They have a great app where you can try on sizes and colors and shapes, and then order them in two weeks. I would definitely check it out. — Show Notes — Topology Eyewear https://www.topologyeyewear.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
Links: https://twitter.com/alexisgallagher Alexis Gallagher - Protocols with Associated Types - YouTube http://www.russbishop.net/swift-associated-types https://en.wikipedia.org/wiki/Parametric_polymorphism https://realm.io/news/swift-gallagher-value-semantics/ https://lists.swift.org/pipermail/swift-evolution/Week-of-Mon-20160229/011666.html https://github.com/algal/SwiftOnLambda Listen on iTunes. Support this podcast via Square Cash by sending funds to the cashtag $garricn or via PayPal at paypal.me/GarricN Questions, comments, or you just wanna say Hi? Contact your host @garricn on Twitter. This episode was recorded using the Cast platform by @JulianLepinski. Wanna start your own podcast? Try Cast!
Today we split from our usual corporate focus and returns to the startup perspective. Topology Eyewear is designed to give users a choice. But not too much choice. In this episode, Eric Varady discussed this and other challenges his startup is overcoming by using lean strategies. Right now, as it becomes more and more necessary for corporations to understand and use lean startup, this conversation serves as a great reminder of the fundamentals for innovation anywhere. For information regarding your data privacy, visit acast.com/privacy