Podcasts about we try harder

Richard Shotton delves deep into the world of behavioural science, exploring how human psychology profoundly influences marketing strategies. Richard shares his journey from being a media planner to discovering the power of behavioural science through Malcolm Gladwell's The Tipping Point.Richard recounts the pivotal moment when he was working on an NHS brief to encourage blood donations. Reading The Tipping Point by Malcolm Gladwell inspired him to apply behavioural science theories to real-world problems, leading to a successful campaign that dramatically increased blood donations.He explains how applying the findings of 1960s behavioural studies to modern marketing challenges opened up a whole new world for him, shaping his career focus. Richard provides a compelling case study of Avis's famous "We Try Harder" campaign, demonstrating how admitting a flaw can make a brand more appealing. He links this to the pratfall effect, where admitting a minor flaw can make people perceive you as more genuine and trustworthy.Richard talks about the limitations of traditional marketing research methods like surveys and focus groups. He stresses the importance of experimentation and real-world testing to get more accurate insights into consumer behaviour. He introduces the concept of "Mandic Testing," a method of applying A/B testing to surveys to get more accurate insights. This helps in isolating the variables that truly influence consumer behaviour.This episode is packed with actionable insights and real-world examples, making it a must-watch for marketers looking to understand the science behind consumer behaviour. PreOrder Hacking The Human Mind Here https://www.amazon.co.uk/Hacking-Human-Mind-behavioral-science/dp/1804091324Check out Richard's other books and consultancy here https://www.richardshotton.com/02:56 Early Career and Frustrations03:23 The Blood Donation Brief04:54 Discovering Behavioural Science05:53 The Role of Randomness in Career Paths08:37 Generational Differences and Social Proof11:42 The Power of Admitting Flaws15:54 The Importance of Distinctiveness in Advertising23:27 Challenges in Marketing Research29:04 Testing Social Proof in Marketing29:28 Applying AB Testing to Surveys30:07 Case Study: Car Pricing Perception32:40 The Rule of 100 in Discounts36:24 The Impact of Discounting on Perceived Quality39:55 Reframing Low-Cost Brands41:06 The Power of Language in Marketing45:36 Anchoring and Price Relativity51:44 Fairness in Pricing Strategies Hosted on Acast. See acast.com/privacy for more information.

In its quest to be remembered by car rental customers, Avis once proudly proclaimed, "We're #2. We Try Harder." It was a brilliant campaign that highlights the challenges of being second. No one remembers you. Kurt and Jon are both second children so they've been dealing with this challenge forever. (Some people even start a podcast to overcompensate.) So Jon and Kurt set out to make sure the silver medalists from history and pop culture get their due. Come learn about Michael Wilding, Twice a Prince, Samuel Tilden, and so many others who just missed out on immortality and why. Jon and...what's the other guy's name? The guy who's second in the Smart Drivel title? Ah, it's on the tip of my tongue. Anyway, enjoy the episode.

Most of the arguments that are launched against the Christian faith today are based on a caricature, a distorted view of Christianity. When the world once sees the real thing, it has little to say in opposition. It is this true faith which the book of Hebrews so masterfully sets forth before us. It reveals clearly the difference between the false and the true. The false way of living as a Christian is to believe and try harder. That is the Avis Car Rental motto, "We Try Harder," and it appears in the common attitude, "I'll do my best, and God will do the rest." That sounds deceptively pious, even sanctimonious and very Christian, but it is utterly false! As we have been seeing in Hebrews the true way is to believe and fully trust, for God is in you both to will and to work his good pleasure. Your willing is therefore his willing, unless he shows you differently; your working is his working, unless he shows you otherwise.

The world’s #1 imperfect Podcast for people who love art, tech and culture presents a very special episode on Advertising. Eye filmmuseum https://www.eyefilm.nl/en iPhone X billboards https://www.macrumors.com/2017/10/11/iphone-x-billboards/ Jeremy’s secret version of FreshBooks story https://www.forbes.com/sites/boburlingham/2017/05/09/starting-over/#21f905a557ce Chuck Jones https://www.youtube.com/watch?v=kHpXle4NqWI Paradox of Choice https://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice Car ads from the 1960s http://www.vintageadbrowser.com/cars-ads-1960s Sexist ads still sell? https://www.youtube.com/watch?v=MKG7XRsG9KQ 26% of desktop users turn on ad blockers http://www.adweek.com/digital/iab-study-says-26-desktop-users-turn-ad-blockers-172665/ Abstract Browsing http://www.abstractbrowsing.net/ The You Museum http://theyoumuseum.org/ Comcast hints at plan for paid fast lanes after net neutrality repeal https://arstechnica.com/tech-policy/2017/11/comcast-quietly-drops-promise-not-to-charge-tolls-for-internet-fast-lanes/ Beyoncé’s Surprise Album Was the Year’s Most Brilliant Release https://www.wired.com/2013/12/beyonce-album-social-media/ * Commercial Break * smalldata.industries/storage Go Fund Me is the world’s No1 Site for cancer funding https://www.gofundme.com/cancer-fundraising Go Viral or Die Trying - the rise of Americans using crowdfunding to defray medical costs http://www.esquire.com/news-politics/a54132/go-viral-or-die-trying/ Avis: when you’re only No.2, you try harder. http://www.slate.com/articles/business/rivalries/2013/08/hertz_vs_avis_advertising_wars_how_an_ad_firm_made_a_virtue_out_of_second.html Avis, We Try Harder ad https://www.youtube.com/watch?v=cQD-i2o2MO0 Damien Hirst with Jeff Koons at his own gallery https://www.youtube.com/watch?v=wQbU5DiLIf8 Marta Minujin https://en.wikipedia.org/wiki/Marta_Minuj%C3%ADn One of Jeremy’s ads https://www.coloribus.com/adsarchive/tv-commercials-online-viral/desjardins-insurance-theft-10002555/ And another one https://www.youtube.com/watch?v=ki747UfJcqQ&index=3&list=PL3rWPUEsL-MFALBI0OosVHAoaB61zwXTn Multi-channel marketing https://www.sas.com/en_ca/insights/marketing/multichannel-marketing.html

In 1963 Avis Rent-a-Car came up with iconic “We Try Harder” slogan, which it has carried ever since. But it also seems to be the perfect phrase to describe the current race for the number one selling car in America. After years of playing not just second but third fiddle to the Toyota Camry and the Honda Accord, Nissan has unveiled its striking new Altima and believes this car is prepared to finally challenge that number one slot. That’s why John McElroy and Autoline go on-the-road this week to Nashville, Tennessee to visit the home of Nissan Americas and to talk with the team in charge of taking Altima to number 1.

In 1963 Avis Rent-a-Car came up with iconic “We Try Harder” slogan, which it has carried ever since. But it also seems to be the perfect phrase to describe the current race for the number one selling car in America. After years of playing not just second but third fiddle to the Toyota Camry and the Honda Accord, Nissan has unveiled its striking new Altima and believes this car is prepared to finally challenge that number one slot. That’s why John McElroy and Autoline go on-the-road this week to Nashville, Tennessee to visit the home of Nissan Americas and to talk with the team in charge of taking Altima to number 1.

In 1963 Avis Rent-a-Car came up with iconic “We Try Harder” slogan, which it has carried ever since. But it also seems to be the perfect phrase to describe the current race for the number one selling car in America. After years of playing not just second but third fiddle to the Toyota Camry and the Honda Accord, Nissan has unveiled its striking new Altima and believes this car is prepared to finally challenge that number one slot. That’s why John McElroy and Autoline go on-the-road this week to Nashville, Tennessee to visit the home of Nissan Americas and to talk with the team in charge of taking Altima to number 1.

Today on Your Macsimum Podcast: "We're #2 and We Try Harder," "3.0.3," "One Man's Trash..." and "...Story 4."Macsimum News is your bestination to keep up with the rapidly changing Apple and Mac universe. Also, stay with us 24/7/365 at twitter.macsimumnews.com . Remember, we're Macsimum News, news for your digital life(style).