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Hacking the Human Mind authors Richard Shotton and MichaelAaron Flicker reveal ways brands exploit human psychology and how we can use this to our benefit!Full show notes and resources can be found here: jordanharbinger.com/1273What We Discuss with Richard Shotton & MichaelAaron Flicker:Five Guys built a $1.6 billion empire on a single insight: doing one thing exceptionally well signals expertise. The company's refusal to add chicken, salads, or ice cream is strategic proof that specialization creates perceived mastery in the consumer's mind.Counterintuitively, the "goal dilution effect" shows that adding more benefits to your pitch actually weakens it. When tomatoes were described as preventing cancer and improving eye health, people rated the cancer benefit 12% lower, suggesting that focus beats feature-stuffing every time.As a species of "cognitive misers," our brains evolved to conserve energy, so we rely on mental shortcuts rather than deliberate analysis. Brands that understand these heuristics work with human nature instead of against it, making persuasion feel effortless rather than forced.Environmental cues shape our experiences more than we realize. Classical music makes wine taste more expensive, heavier cutlery makes food seem more premium, and tempo controls how fast we eat. Our senses are constantly being orchestrated without our awareness.Next time you're pitching yourself or your idea, resist the urge to list every qualification and benefit. Pick your strongest single message and let it breathe. Your audience's brain will reward clarity with credibility, turning restraint into your most persuasive tool.And much more...And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: SimpliSafe Home Security: 50% off + 1st month free: simplisafe.com/jordanRag & Bone: 20% off: Rag-Bone.com, code JORDANProgressive Insurance: Free online quote: progressive.comHomes.com: Find your home: homes.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Note: If you're only hearing Mike, delete and redownload the file.Today's authors promise to teach us the behavioral science secrets behind 17 of the world's best brands. Join Mike & Cory as they consider the marketing of the world's biggest brands.Support the ShowNeuYear Focused CalendarCraft + CommerceBandersnatch by Diana Pavloc GlyerHacking the Human Mind by Richard Shotton & Michaelaaron FlickerRuby coffee roastersSnickers Feast adThe Social DilemmaBookworm #198: Scarcity Brain by Michael EasterIntentional by Chris BaileyThe Overthinker's Guide to Making Decision by Joseph NguyenGhost Town Living by Brent UnderwoodMike's Rating: ⭐⭐Cory's Rating: ⭐⭐⭐
On the Thursday January 14, 2026 edition of The Armstrong & Getty One More Thing Podcast... Comedian Josh Seiter has some smart remarks on liberal women... Perfectionism! See omnystudio.com/listener for privacy information.
Most people don't “fail” at goals because they're lazy or undisciplined—they fail because the goal is built on the wrong foundation. In this episode, we break down why goals fall apart (sometimes in a week), how to tell if your “vision” is actually your ego talking, and how to set a vision that's rooted in your real values so your actions become natural—not forced. Health, success, money, the body… it's all integrated. When you stop isolating your life into separate buckets and start building from alignment, you stop burning out and start compounding. #IntegrativeYou #TheDoctorDuo #GoalSetting #NewYearGoals #ValuesBasedLiving #IdentityShift #MindsetWork #HighPerformanceHabits #BurnoutRecovery #EntrepreneurMindset #EntrepreneurLife #WomenInBusiness #LeadershipDevelopment #PersonalGrowthJourney #HolisticHealth #IntegrativeMedicine #LongevityLifestyle #NervousSystemRegulation #Biohacking #HealthOptimization #ConciergeMedicine #FamilyWellness #LegacyBuilding #WealthAndWellness #PurposeDrivenLife #VisionCasting #SelfMastery #DemartiniMethod #HigherSelf #BeDoHave 3 Key Takeaways: Your goals only stick when they're rooted in true values (not fear, ego, or “what you think you should want”). If the goal is built on proving something, it'll collapse—or you'll hate the process. Health isn't the end goal for most people—it's the tool. When health supports what you actually value (family, impact, leadership, freedom), you stop needing motivation and start moving with consistency. You need a vision beyond the vision + honesty about where you are (A) to map a real path to where you're going (B). If you're not honest about A—or your B is borrowed—you'll burn out. Quotes: “What is your goal rooted in? Because ‘I want to be healthier' and ‘I want to be thinner' are two very different things.” “Health is just a tool—it's the tool that helps you get what you actually value.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Grab the PDF: https://www.integrativeyou.health/offers/baMmS8EK Buy the Course: https://www.integrativeyou.health/offers/nkCsvtRJ/checkout Bundle & Save: https://www.integrativeyou.health/offers/moiBy8ov Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
Dr. Josef Witt-Doerring returns to The Jeff Dornik Show for a critical conversation on artificial intelligence, transhumanism, and the growing mental health crisis fueled by Silicon Valley and Big Pharma. As a board-certified psychiatrist and former FDA medical officer, Dr. Witt-Doerring exposes how technology and pharmaceutical power have merged into a system that profits from dependency while eroding human dignity. This episode confronts the dangerous ideology driving modern medicine and technology and calls for a return to truth, accountability, and human-centered care.SPONSORIf you are going to shop anyway, use Rakuten and get real cash back so you can steward your resources wisely in a world that keeps trying to take more from you. Sign up for FREE at https://jeffdornik.com/cash.For more information on Dr Josef Witt Doerring and The Taper Clinic, please visit their website: https://taperclinic.com/dr-josef-witt-doerring/Follow Jeff Dornik on Pickax - https://pickax.com/jeffdornikTune into The Jeff Dornik Show LIVE daily at 1pm ET on Rumble. Subscribe on Rumble and never miss a show. https://rumble.com/c/jeffdornikBig Tech is silencing truth while farming your data to feed the machine. That's why I built Pickax… a free speech platform that puts power back in your hands and your voice beyond their reach. Sign up today:https://pickax.com/?referralCode=y7wxvwq&refSource=copy
Marketing teams waste millions chasing what consumers say they'll do. Richard Shotton, Founder of Astroten and author of Hacking the Human Mind, reveals how behavioral science bridges the gap between consumer intentions and actual purchasing behavior. He shows how brands like Apple, Guinness, and Monzo use psychological principles to influence decisions without consumers even realizing it. In this episode you'll discover the "pennies a day" pricing strategy that makes expensive products feel affordable, the "Pratfall Effect" that makes admitting flaws increase brand appeal, and why making your product visually distinctive creates the impression of popularity that drives more sales.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, we go straight at the question everyone's thinking but nobody wants to say out loud: Are people just assholes? And our answer is… usually, no. Most people aren't out here trying to ruin your life—they're operating with zero interpersonal skills, low self-awareness, and a whole lot of unhealed triggers. We break down why labeling someone as “an asshole” is lazy (and honestly, it keeps you stuck), how conflict avoidance quietly destroys relationships and businesses, and why the real flex is learning to pause, collect data, and take radical responsibility—even when your ego wants to make someone else the villain. #IntegrativeYouRadio #HumanBehavior #EmotionalIntelligence #HealthyCommunication #RelationshipSkills #ConflictResolution #RadicalResponsibility #PersonalGrowthJourney #MindsetWork #TraumaHealing #NervousSystemRegulation #Triggers #SelfAwareness #Boundaries #ConsciousRelationships #LeadershipMindset #FamilyDynamics #HighPerformanceHabits #ValuesDrivenLife #HealingWork #SelfMastery #IntegrativeHealth #MindBodyConnection #GrowthMindset #LegacyLiving 3 Key Takeaways: Labels kill nuance (and keep you suffering). When you slap “asshole” on someone, your brain starts hunting for proof—and suddenly you can't see anything else about them (or the situation). Most “asshole behavior” is unskilled behavior. People avoid hard conversations, don't know how to communicate compassionately, and don't understand their own needs—so they act out, explode, ghost, betray, or sabotage. The way out is radical responsibility + objective “data.” Don't try to fix people while you're triggered. Pause. Ask better questions. Create space for real check-ins (like a business would). That's how you stop repeating the same painful patterns. Quotes: “Conflict avoided is conflict multiplied.” “You're not the villain in their story—you represent the parts of them that are unhealed.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Aligned Couple Course $37 Values Course $37 Bundle 2 Courses for just $47 Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
Michael explains that people often struggle because "adding and adding must be more effective," yet humans are "more confident when just one advantage is presented." He shares that Five Guys succeeded because they "only do burgers and fries" and that "if you say you are best at one thing most of all, they're more likely to believe that." He emphasizes that "buyers…have a top force-ranked prioritization of the most important thing," and focusing on the thing you are "best in the world at" is "more believable and more memorable." On pricing, he notes that "thinking is to humans like swimming is to cats. They can do it. They just prefer not to," and the brain "uses twenty percent of the calories in your body." He explains that humans rely on shortcuts and that price is "a relativity game." He describes how Red Bull "broke the comparison" by avoiding the soda can format and launched at "two dollars and fifty cents" instead of one dollar. He explains left-digit bias: "Forty-nine ninety-nine is going to be a much more attractive price than fifty dollars," and that ending in a seven "feels much more specific." He describes how indulgent framing changed behavior: "sweet sizzling plant-based beans and crispy shallots" increased selection "twenty-five percent more," while "light and low carb" suppressed it. He states that appealing to the emotional side "will always feel more indulgent and will always be more appealing," and that consulting services should focus on "what does the buyer really want" and how to communicate emotionally, not only rationally. On scarcity, he shows that breaking enjoyment boosts desire. Pumpkin Spice Latte sells because "they decided to make it for a limited time only," and the shorter deadline in a voucher study produced a "four and a half times increase." He warns that in professional services "you have to be careful that it's still believable." Time scarcity rarely works; instead, "we only have three seats left in this class" or "we only have room for two more clients to onboard this quarter." Michael explains that nostalgia reduces price sensitivity, noting people were willing to pay "three times more" when feeling nostalgic. He says social connectedness lowers price concerns: "there will be less pricing sensitivity when there's higher social connectedness." He points out that many consultants think this is about likability, but "that's not actually what the science says is happening." He introduces the publicity principle — "if someone revealed what you were doing, would you be ashamed or embarrassed by it?" — and the grandma principle: "if you had to tell your grandmother the way you landed that big account," would you feel proud? On humor, he explains that humor creates "higher attention," "higher positive emotions," and "higher purchase intent," but jokes must reinforce the brand or they become "the vampire effect." He shares the pratfall effect: a small blunder "makes you even more likable," showing that "a little bit of a blunder can make you a little bit more likable." He highlights powerful examples such as "good things come to those who wait," "we're number two so we have to try harder," and "the taste you hate twice a day." He explains that concrete ideas outperform abstract ones. People remembered "rusty engine" and "white horse" far more than "impossible amount" or "subtle fault." He says consultants should avoid abstract language and "draw a picture in people's minds" so ideas are "much more easily remembered." Michael emphasizes that "every word matters." He shares how Patagonian tooth fish became Chilean sea bass and saw a "thirty fold increase," and how one verb changed perceived car-crash speed from "forty point five miles per hour" to "thirty one point eight." He notes buyers are "light users of our industry" and that consultants may be "choosing words that leave a totally different impression." He explains the illusion of effort: showing effort raises perceived quality. Participants rated a poem higher when told it took "eighteen hours" instead of four. He warns consultants that AI can lower perceived effort unless they "show your effort that went into using AI." Get MichaelAaron's book, Hacking the Human Mind, here: https://shorturl.at/zV3HW Claim your free gift: Free gift #1 McKinsey & BCG winning resume www.FIRMSconsulting.com/resumePDF Free gift #2 Breakthrough Decisions Guide with 25 AI Prompts www.FIRMSconsulting.com/decisions Free gift #3 Five Reasons Why People Ignore Somebody www.FIRMSconsulting.com/owntheroom Free gift #4 Access episode 1 from Build a Consulting Firm, Level 1 www.FIRMSconsulting.com/build Free gift #5 The Overall Approach used in well-managed strategy studies www.FIRMSconsulting.com/OverallApproach Free gift #6 Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients: www.FIRMSconsulting.com/gift
In 2016 psychologist Paul Bloom wrote a book titled Against Empathy: The Case for Rational Compassion (a naming decision he still wrestles with). In the book, as in his career and in this Social Science Bites podcast, Bloom deconstructs what is popularly meant by empathy. "Everybody seems to have their own notion," he tells interviewer David Edmonds, "and that's totally fine, but we end up talking past each other unless we're clear about it." And so he outlines several widely used definitions -- think compassion, for example -- before offering several more scholarly ways of viewing empathy, such as "cognitive empathy" and "emotional empathy." A key to understanding his work is that Bloom is not actually against empathy, at least not in general, even though he tells Edmonds, "I think empathy is -- in some way -- a great cause for our worst behavior." But the use of what he terms "emotional empathy" concerns him because, as he explains, it's not evenly distributed or applied, and thus allows harm to occur under the guise of benevolence. "Empathy is sort of vulnerable to all the biases you would think about. This includes the traditional in-group, out-group biases -- race, nationality, religion. It includes attractiveness -- it's easier to feel empathic for somebody who's cute versus someone who's ugly." Bloom and Edmonds also discuss how empathy leaches into the realm of artificial intelligence, where what might be judged empathetic responses from AIs can devolve into a humanity-extracting feedback loop. In his work as a professor of psychology at the University of Toronto, and as the Brooks and Suzanne Ragen Professor Emeritus of Psychology at Yale University, Bloom studies how children and adults make sense of the world, with, as his website notes, "special focus on pleasure, morality, religion, fiction, and art." He is editor of the journal Behavioral and Brain Sciences, and has written a number of public-facing books, including 2016's Against Empathy, Psych: The Story of the Human Mind, and The Sweet Spot: The Pleasures of Suffering and the Search for Meaning.
Today's author (and neuropsychologist) shows us how and why the human brain has adapted in order to read and write. Join Mike & Cory as they examine the past and consider the future of the reading brain.Support the showNew Bookworm websiteMike's Live Practical PKM CohortSublimeProust and The Squid by Maryanne WolfReader, Come Home by Maryanne Wolf#196: Focus & The Reading Life, with Maryanne WolfBandersnatch by Diana GlyerHow to Read a Book by Mortimer AdlerThe Veldt by Ray BradburyHacking the Human Mind by Richard Shotton and MichaelAaron FlickerIntentional by Chris BaileyReady Player One by Ernest ClineMike's Rating: ⭐⭐⭐⭐⭐Cory's Rating: ⭐⭐⭐⭐
In this episode, we go deep on sleep apnea + chronic nasal congestion—and we do it the Integrative You way: yes, there can be very real physical causes (strep colonies, mold, parasites, tonsils, lymph congestion, inflammation)… but if you've “done all the things” and nothing is shifting, we're inviting you to look at the mind-body root. Nicole shares her own journey with sinus issues and the moment it clicked: “subconscious suffocation.”We unpack how the body can mirror the feeling of being trapped, pressured, or unable to fully be you—and how that can show up as gasping, snoring, congestion, or full-blown apnea. Then we tie it together with practical nervous system tools (vagus nerve support, hypnosis/vasovagal reset), while still keeping the main point: if you don't remove the stressor, you're just managing symptoms. #SleepApnea #NasalCongestion #SnoringSolutions #VagusNerve #PolyvagalTheory #NervousSystemRegulation #MindBodyMedicine #PsychosomaticHealing #HolisticHealth #FunctionalMedicine #IntegrativeMedicine #BreathworkHealing #TraumaInTheBody #HypnosisHealing #SomaticHealing #LymphaticDrainage #SinusHealth #InflammationHealing #RootCauseHealing #TheDoctorDuo 3 Key Takeaways: Sleep apnea can mirror “I feel trapped” (literally or symbolically). Trapped in a job, relationship, role, pressure, injected values—your body can express that as not being able to breathe at night. Physical protocols matter… but they're not always the root. If you've tried sprays, red light, drainage, devices, supplements, etc. and nothing changes, it doesn't mean the tools are bad—it means you may be treating the wrong cause. The vagus nerve isn't just something you “hack”—it's something you heal at the source. Breathwork, humming, gargling, resets, hypnosis can help, but lasting change comes from identifying what's chronically keeping your system in fight-or-flight (and asking better questions). Quotes: “If something you feel like really didn't even make the slightest bit of a change… it's not the root cause.” “If you're constantly working on healing the body and it's not healing… the body's not the problem. The mind is.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Tools & Modalities Mentioned: Intranasal & ear laser: https://secure.gethealthie.com/appointments/embed_appt?dietitian_id=1246192&require_offering=true&immediate_checkout=true&offering_id=230462&hide_package_images=false&primary_color=000000 Upper Respiratory & Sinus Support Supplements: https://us.fullscript.com/plans/integrative-you-upper-respiratory-sinus-throat-infections Our Favorite Respiratory & Lymphatic Drainage Tools: https://www.amazon.com/shop/integrativewellnessgroup?ref_=cm_sw_r_cp_ud_aipsfshop_6XQST6Z0ZW89M5FXDVJR_2 Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
MIchaelAaron Flicker is the co-author of Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands. Motley Fool contributor Rich Lumelleau and Motley Fool Head of Strategic Operations Shannon Jones recently talked with Flicker about his new book, including loss aversion, sunk costs, and the power of pratfalls. Host: Rich Lumulleau, Shannon Jones Guest: MichaelAaron Flicker Producer: Bart Shannon, Mac Greer Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, "TMF") do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We're committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode Learn more about your ad choices. Visit megaphone.fm/adchoices
Today's author promises to help us build a visual-first system to capture, connect, and use our ideas like never before. Join Mike & Cory as ponder the creative power of the visual zettelkasten.Support the ShowLazy.soSketch Your Mind by Zsolt ViczianA System for Writing by Bob DotoExcalidrawExcalidraw Obsidian pluginExcalibrain Obsidian pluginGoodNotesMindNodeSublimeThe Sketchnote Workbook by Mike RohdeRory's Story CubesProuse and The Squid by Maryanne WolfHacking the Human Mind by Richard Shotton and Michaelaaron FlickerIntentional by Chris BaileyMike's Rating: 4.0Cory's Rating: 5.0
This one is pure “Doctor Duo” improv: we start with a playful holiday question—are you naughty or nice?—and quickly turn it into a real conversation about duality, judgment, and why trying to be “good” all the time actually messes people up. The core message: you're not here to be one-sided. Healing (mentally, emotionally, physically, and even relationally) comes from seeing both sides of yourself and other people—without the guilt, shame, or performative “niceness.” #IntegrativeMedicine #MindBodyConnection #EmotionalHealing #DemartiniMethod #Duality #ShadowWork #PersonalGrowthJourney #ConsciousParenting #HealthyRelationships #CommunicationSkills #NervousSystemHealing #TraumaHealing #HolisticHealth #FunctionalMedicine #SelfAwareness #HighPerformanceLiving #LegacyHealth #ValuesDrivenLiving #ConciergeMedicine #TheDoctorDuo 3 Key Takeaways: You're not one thing—ever. Trying to live as “only nice” or “only good” is a half-truth, and it creates internal stress. Real growth comes from integrating both sides (kind/firm, confident/humble, etc.). Judgment is a mirror. The traits you judge hardest in others are usually the traits you carry too—just expressed differently. That's why resentment can be such a powerful (and uncomfortable) teacher. Guilt + shame kill connection. Whether it's desires, fantasies, spending habits, or preferences—shaming your partner (or your kids) for what's real for them creates separation. Communication + curiosity creates closeness. Quotes: “It's impossible to live a one sided life. You know, you're not just nice, you're mean too.” “When you judge someone else, when you see something in someone else, it's only because you have that same trait—different form usually—but you have the same trait.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
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This episode dives into the misunderstood world of childhood fevers and recurring illnesses, busting conventional myths and exploring the deeper emotional and psychological layers behind kids' symptoms. Dr. Nick and Dr. Nicole get real about their own family's experiences, the power of self-reflection, and why being a conscious parent is the ultimate medicine. Expect truth bombs, practical wisdom, and a call to see illness as a feedback mechanism—not just a problem to fix. #FeverFacts #MindBodyParenting #HolisticHealth #EmotionalHealing #ParentingWisdom #IntegrativeMedicine #ChildHealth #ConsciousParenting #FamilyWellness #SelfReflection #BeyondTheSymptoms #TruthBombs #IntegrativeYouRadio 3 Key Takeaways: Fever Isn't the Enemy: Most of us were taught to fear fevers, but the real story is that fever is often a sign the body is entering healing mode—not just “getting sick.” It's the body's way of burning off what doesn't serve it and moving towards balance. Emotional Roots Matter: Recurring symptoms like sinus congestion, sore throats, coughs, and ear infections often have emotional or psychological catalysts (like territorial conflicts, unprocessed anger, or feeling unheard). Kids' symptoms can reflect family dynamics, not just viruses. Parent Reflection = Family Healing: How parents respond to conflict and stress directly shapes kids' health outcomes. Self-reflection, asking better questions, and being open to seeing your own role in the “problem” is key to breaking cycles and supporting true healing. Quotes: “The quality of your life is dictated by the quality of the questions you ask.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
Podcast Highlights: 1) Diane's groundbreaking work with autistic telepathic savants 2) a glimpse into the future of human evolution 3) overlap between autism and naturally elevated DMT 4) are autistic telepathy and extraterrestrial telepathy relatedDr. Diane Hennacy is here today - the renowned neuropsychiatrist, consciousness researcher, and the medical doctor and scientist you hear throughout The Telepathy Tapes podcast. In the next few minutes, you're going to discover why her groundbreaking work with autistic savants, telepathy, and non-local consciousness is reshaping our understanding of the human mind. Stay with us, because what Dr. Hennacy reveals will challenge neuroscience, expand your sense of reality, and offer a glimpse into the future of human evolution. To learn more: https://drdianehennacy.com/ Donate Venmo: @AutismsafehavenEnter a world of channeling, ET's, metaphysics & multidimensional truth. Dare to Dream reveals what most shows won't touch — and what your soul's been asking for.Travel aboard the Celebrity Cruise with Debbi and other magnificent presenters for a Mystery School at Sea experience going to Greece and Turkey - March 2026. Cabins are booking now: https://mysteryschoolatsea.com/ (Use Debbi Dachinger under referral)Join Dr. Diane Hennacy and Debbi speaking live February 20-23, 2026, L.A. Conscious Life Expo. Tickets on sale now: https://debbidachinger.com/cleShamanism Level One is filling up, taught and led by Debbi, only 14 seats are left. Learn shamanism practices and tool. Starts January 6, 2026: https://debbidachinger.com/L1Free Starseed Report: debbidachinger.com/starseed IG: @daretodreampodcast @debbidachingerHosted by Debbi Dachinger, award-winning broadcaster, shamanic healer, & book launch mentor for authors ready to rise. #DianeHennacy #autism #savantsyndrome #telepathy #ESP #neuroscience #consciousness #PostMaterialist #PsiResearch #neuropsychiatry #spiritualscience #NonlocalMind #simulationtheory #ETTelepathy #daretodreampodcast #debbidachinger #remoteviewing #autistic #neurodivergentBecome a supporter of this podcast: https://www.spreaker.com/podcast/dare-to-dream-with-debbi-dachinger--1980925/support.
Charlie's linkshttps://www.theoctopusofglobalcontrol.com/https://open.spotify.com/show/5NjueKLTNtwLCRCzljYWtQ?si=nUhrjYK3TaSyh3TF9QkICQForbidden Knowledge Network https://forbiddenknowledge.news/ FKN Link Treehttps://linktr.ee/FKNlinksWe are back on YouTube! https://youtube.com/@forbiddenknowledgenews?si=XQhXCjteMKYNUJSjBackup channelhttps://youtube.com/@fknshow1?si=tIoIjpUGeSoRNaEsDoors of Perception is available now on Amazon Prime!https://watch.amazon.com/detail?gti=amzn1.dv.gti.8a60e6c7-678d-4502-b335-adfbb30697b8&ref_=atv_lp_share_mv&r=webDoors of Perception official trailerhttps://youtu.be/F-VJ01kMSII?si=Ee6xwtUONA18HNLZPick up Independent Media Token herehttps://www.independentmediatoken.com/Be prepared for any emergency with Prep Starts Now!https://prepstartsnow.com/discount/FKNStart your microdosing journey with BrainsupremeGet 15% off your order here!!https://brainsupreme.co/FKN15Book a free consultation with Jennifer Halcame Emailjenniferhalcame@gmail.comFacebook pagehttps://www.facebook.com/profile.php?id=61561665957079&mibextid=ZbWKwLWatch The Forbidden Documentary: Occult Louisiana on Tubi: https://link.tubi.tv/pGXW6chxCJbC60 PurplePowerhttps://go.shopc60.com/FORBIDDEN10/or use coupon code knowledge10Make a Donation to Forbidden Knowledge News https://www.paypal.me/forbiddenknowledgenehttps://buymeacoffee.com/forbiddenJohnny Larson's artworkhttps://www.patreon.com/JohnnyLarsonSign up on Rokfin!https://rokfin.com/fknplusPodcastshttps://www.spreaker.com/show/forbiddenAvailable on all platforms Support FKN on Spreaker https://spreaker.page.link/KoPgfbEq8kcsR5oj9FKN ON Rumblehttps://rumble.com/c/FKNpGet Cory Hughes books!Lee Harvey Oswald In Black and White https://www.amazon.com/dp/B0FJ2PQJRMA Warning From History Audio bookhttps://buymeacoffee.com/jfkbook/e/392579https://www.buymeacoffee.com/jfkbookhttps://www.amazon.com/Warning-History-Cory-Hughes/dp/B0CL14VQY6/ref=mp_s_a_1_1?crid=72HEFZQA7TAP&keywords=a+warning+from+history+cory+hughes&qid=1698861279&sprefix=a+warning+fro%2Caps%2C121&sr=8-1https://coryhughes.org/Become Self-Sufficient With A Food Forest!!https://foodforestabundance.com/get-started/?ref=CHRISTOPHERMATHUse coupon code: FORBIDDEN for discountsOur Facebook pageshttps://www.facebook.com/forbiddenknowledgenewsconspiracy/https://www.facebook.com/FKNNetwork/Instagram @forbiddenknowledgenews1@forbiddenknowledgenetworkXhttps://x.com/ForbiddenKnow10?t=uO5AqEtDuHdF9fXYtCUtfw&s=09Email Forbidden Knowledge News forbiddenknowledgenews@gmail.comsome music thanks to:https://www.bensound.com/ULFAPO3OJSCGN8LDDGLBEYNSIXA6EMZJ5FUXWYNC6WJNJKRS8DH27IXE3D73E97DBecome a supporter of this podcast: https://www.spreaker.com/podcast/forbidden-knowledge-news--3589233/support.
*This episode originally aired in August 2025 Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world's most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth. Today we discussed: 00:00 Start 01:03 Meet Michael Aaron Flicker 01:46 Hacking the Human Mind 02:47 Do Brands Know Psychology? 04:05 Challenging Marketing Myths 05:57 Behavioral Science Lab Work 07:43 Apple's iPod Memory Trick 10:41 Why 17 is Magic 12:09 Surprising Brand Psychology 13:37 The Peak-End Rule 16:23 Ethics of Mind Hacking 18:19 Getting Started Guide Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
This raw, unfiltered episode dives straight into the real challenges of postpartum life—beyond the hormone talk and clinical labels. Dr. Nicole lays it out: bringing a baby into the world doesn't just shake up your body, it shakes up your entire life, surfacing old wounds, unresolved traumas, and deep-seated beliefs. She breaks down how physical symptoms can be signals from your subconscious, not just medical issues, and offers a powerful invitation to see postpartum as a chance for deep self-reflection and generational healing. This is for every mom (and dad) who's ever wondered, “Is this just hormones, or is there something deeper going on?” #PostpartumTruth #GenerationalHealing #ConsciousParenting #IntegrativeYou #MindBodyConnection #BreakTheCycle #MomLifeUnfiltered #HealingJourney #EmotionalWellness #ParentingRealTalk 3 Key Takeaways: Postpartum is a Mirror: Having a baby brings unresolved emotional wounds and subconscious patterns to the surface—don't ignore what's coming up, it's feedback for growth. Symptoms Are Signals: Physical issues (from thyroid to gut to heart) often reflect deeper emotional conflicts or misalignments, not just “bad luck” or “bad genes.” Healing is Generational: Processing your own stuff isn't just for you—it breaks cycles so your kids don't inherit your unhealed trauma. Invest in yourself, and you invest in your family's future. Quotes: “When you bring a baby into the world, everything shows its face. All the shit that you haven't processed, all the shit that you brushed under the rug… everything shows its face.” “Your kid is literally a little mirror of all your shit that you haven't dealt with. So if you can fix yourself as a parent, your kids will be way better off.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
Markenkraft - Der Podcast über Markenführung und Markenforschung
As a marketer, you have to guess what will make people act. But what if you could just know?The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They're looking at some of the most relevant behavioral studies for marketers and applying that lens to top-spending podcast ads from McAfee, AmBev, Tide Pods, and IBM.Stew and Richard talk Simplicity, Big Ladles, Concrete, and more. Let's dig in…“[It's] always easier to work with human nature than against it.” - Richard Shotton (Author, Hacking the Human Mind)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Guests:Malcolm Dando, Emeritus Professor at the School of Social Sciences at the University of BradfordDr Shelley Brady of DCUDr Shane Bergin of UCD
In this episode, Dr. Nicole and Dr. Nick unpack what it really means to “choose your challenge wisely” in your health, family, and business. They share a real-life story of a family navigating a child's “incurable” diagnosis and contrast the challenge of doing deep, integrative work with the hidden challenge of staying in the conventional, band-aid model. They call out how distraction culture, social media, and living by everyone else's “shoulds” pull you away from your true values, your family, and your unique mission—and how reflection, aligned challenge, and inspiration (not desperation) are the real path to a life you actually love. #ChooseYourChallengeWisely #IntegrativeYou #IntegrativeMedicine #FunctionalMedicine #ConsciousParenting #GenerationalHealth #ValuesDrivenLife #MindBodySpirit #HolisticHealing #HealingJourney #QuantumHealing #NeuroscienceAndHealing #HealthIsWealth #LegacyLiving #IntentionalLiving #InspirationOverDesperation #DistractionDetox #FamilyFirstLeadership #HighPerformanceMoms #EntrepreneurHealth 3 Key Takeaways: You can't escape challenge—only choose which one you're willing to live with. Medication and band-aids come with their own set of challenges: behavior issues, neurological inflammation, family disruption, more diagnoses down the line. Doing the deeper integrative work is also a challenge—but it's the one that actually moves you toward a healthy child, a healthy body, and a healthy family dynamic. Life expands when your challenge is connected to your highest values. When the pain and effort are tied to what matters most—your kids, your health, your mission, your freedom—the challenge becomes inspiring instead of draining. If you're constantly complaining, procrastinating, and feeling “over it,” you're probably working on the wrong challenge or you haven't connected it to what's truly important to you. Distraction is stealing your clarity, your presence, and your legacy. Living on social media, comparing your life, your business, or your family to everyone else keeps you out of touch with your own values. Reflection time, stillness, and honest self-inquiry are non-negotiable if you want to stop living by “I should / I have to / I need to” and start curating a life rooted in inspiration instead of desperation. Quotes: “You don't get to opt out of challenge—you only get to choose the one that leads you closer to the life you actually want.” “Life isn't happening to you; every challenge is a feedback mechanism redirecting you from desperation to a life rooted in inspiration and your true values.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
Are Your Memories Lying to You? Neuroscientist Dr. Nikolay Kukushkin—NYU clinical associate professor, research fellow, and author of One Hand Clapping—joins Mayim Bialik's Breakdown to BREAK OPEN everything we thought we knew about memory, consciousness, evolution, and the future of humanity. Dr. Kukushkin might be the first to scientifically prove that “the body keeps the score," and he's here to share his groundbreaking research revealing that every cell in the body may have the potential to store memory. What this means for trauma, healing, and everyday life will blow your mind! We explore how human memory evolved, why we remember the way we do, and the hidden purpose memory plays in meaning-making, identity, and human experience. You'll learn how memory is stored, changed, and distorted, why memory is NOT reality, what makes the human experience truly special, and what sea slugs can teach us about being human. We also discuss whether it's more accurate (or useful) to view reality through a materialist vs spiritual lens, how natural selection is far more creative and intelligent than we ever imagined, and whether Artificial Intelligence is humanity's evolutionary path. Dr. Kukushkin reveals what we've been getting wrong about dopamine: its real evolutionary purpose, how to harness this new science to boost motivation, productivity, and well-being, and why social media “dopamine hits” are so addictive - and so damaging. Dr. Kukushkin also breaks down: - Overlooked implications of being a carbon-based species - Sinister effects of sleep deprivation - Can the human brain ever reach its memory capacity? - What happens when we're downloading too much information from our environment - What happens when we outsource our language abilities to technology? - What are the consequences of forming human-like emotional connections with chatbots? - Is there hope that we will return to using our brain's full cognitive power? PLUS...the spiritual experiences technology can never replicate, and why real life will always give us what machines can't! If you care about human potential, the future of consciousness, or understanding the truth about your own mind, this is the episode of MBB you CANNOT miss. Dr. Nikolay Kukushkin's book, One Hand Clapping: Unraveling the Mystery of the Human Mind: https://www.nikolaykukushkin.com/press-1 Subscribe on Substack for Ad-Free Episodes & Bonus Content: https://bialikbreakdown.substack.com/ BialikBreakdown.com YouTube.com/mayimbialik Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 309 - The Error Of Basing Happiness On The Alleged Divinity Of The Human MindWelcome to Episode 309 of Lucretius Today. This is a podcast dedicated to the poet Lucretius, who wrote "On The Nature of Things," the most complete presentation of Epicurean philosophy left to us from the ancient world. Each week we walk you through the Epicurean texts, and we discuss how Epicurean philosophy can apply to you today. If you find the Epicurean worldview attractive, we invite you to join us in the study of Epicurus at EpicureanFriends.com, where we discuss this and all of our podcast episodes. We'll pick up this week at Section 11 of Part 5 of Tusculan Disputations. Here Cicero's student points out that Cicero has been contradicting himself in his own books as to the significance of the different positions on whether virtue alone is sufficient for happiness.[Cicero - Tusculan Disputations - EpicureanFriends Handbook](https://handbook.epicureanfriends.com/Library/Text-Cicero-TusculanDisputations/#xi_2)The heart of this argument is going to reveal how the line of non-Epicurean Greeks including Pythagorus/Socrates/Plato and the others listed here insist on finding the good only through their divinely-ordained reasoning of the mind:> Quote> > But the human mind, being derived from the divine reason, can be compared with nothing but with the Deity itself, if I may be allowed the expression. This, then, if it is improved, and when its perception is so preserved as not to be blinded by errors, becomes a perfect understanding, that is to say, absolute reason, which is the very same as virtue. And if everything is happy which wants nothing, and is complete and perfect in its kind, and that is the peculiar lot of virtue; certainly all who are possessed of virtue are happy. And in this I agree with Brutus, and also with Aristotle, Xenocrates, Speusippus, Polemon.https://www.epicureanfriends.com/thread/4815-episode-309-the-error-of-basing-happiness-on-the-alleged-divinity-of-the-human-m/
Are Your Memories Lying to You? Neuroscientist Dr. Nikolay Kukushkin—NYU clinical associate professor, research fellow, and author of One Hand Clapping—joins Mayim Bialik's Breakdown to BREAK OPEN everything we thought we knew about memory, consciousness, evolution, and the future of humanity. Dr. Kukushkin might be the first to scientifically prove that “the body keeps the score," and he's here to share his groundbreaking research revealing that every cell in the body may have the potential to store memory. What this means for trauma, healing, and everyday life will blow your mind! We explore how human memory evolved, why we remember the way we do, and the hidden purpose memory plays in meaning-making, identity, and human experience. You'll learn how memory is stored, changed, and distorted, why memory is NOT reality, what makes the human experience truly special, and what sea slugs can teach us about being human. We also discuss whether it's more accurate (or useful) to view reality through a materialist vs spiritual lens, how natural selection is far more creative and intelligent than we ever imagined, and whether Artificial Intelligence is humanity's evolutionary path. Dr. Kukushkin reveals what we've been getting wrong about dopamine: its real evolutionary purpose, how to harness this new science to boost motivation, productivity, and well-being, and why social media “dopamine hits” are so addictive - and so damaging. Dr. Kukushkin also breaks down: - Overlooked implications of being a carbon-based species - Sinister effects of sleep deprivation - Can the human brain ever reach its memory capacity? - What happens when we're downloading too much information from our environment - What happens when we outsource our language abilities to technology? - What are the consequences of forming human-like emotional connections with chatbots? - Is there hope that we will return to using our brain's full cognitive power? PLUS...the spiritual experiences technology can never replicate, and why real life will always give us what machines can't! If you care about human potential, the future of consciousness, or understanding the truth about your own mind, this is the episode of MBB you CANNOT miss. Dr. Nikolay Kukushkin's book, One Hand Clapping: Unraveling the Mystery of the Human Mind: https://www.nikolaykukushkin.com/press-1 Subscribe on Substack for Ad-Free Episodes & Bonus Content: https://bialikbreakdown.substack.com/ BialikBreakdown.com YouTube.com/mayimbialik Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of Integrative You Radio, Dr. Nicole breaks down why most people hit a plateau around the six-week mark in their healing journey—and why that's not a “failure,” it's feedback. She explains the physiological reasons protocols stop working as powerfully, how pathogens and organs adapt, and why your strategy must evolve as your body changes. Then she goes straight for the mindset: the cost of living in “service to everyone but yourself,” the illusion of getting “back to normal,” and how to start making decisions from inspiration instead of desperation so your health, family, and life actually move in the direction you say you want. #IntegrativeYou #IntegrativeYouRadio #HealingJourney #HealthPlateau #FunctionalMedicine #IntegrativeMedicine #RootCauseHealing #MindBodyConnection #WomensHealth #HighAchievingWomen #HolisticHealth #SelfPrioritization #BurnoutRecovery #HealthMindset #InspirationOverDesperation 3 Key Takeaways: A six-week plateau is not a problem, it's a signal. Your body and the pathogens you're clearing adapt. What got you from A to B won't get you from B to C—your protocol, supplements, and therapies should evolve every 6–12 weeks, not stay static. If your life is built on self-neglect, your “normal” is the problem. When you finally prioritize your own health, you feel empowered—until old programming creeps in: “This isn't realistic, I have to get back to normal.” But that “normal” is usually burnout, overcommitting, and living for everyone else. Sustainable healing requires both strategy and mindset. Going all-in, “perfect” for six weeks, then crashing is not mastery. Micro changes, mindset upgrades, and asking “Is this decision rooted in inspiration or desperation?” create real, long-term transformation. Quotes: “A plateau isn't good or bad—it's just your body saying, ‘Hey, change the strategy.' If what you're doing is working, you're changing. So why would your protocol stay the same?” “If you're the burnt out, tired, exhausted, unhealthy version of yourself, you're not actually serving anyone. Everybody getting the glass-half-empty version of you is not helping your kids, your spouse, or your clients.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
What happens when technology starts to read your mind — or even predict your thoughts before you have them? In this episode, we dive deep into the rapidly evolving frontier of brain–computer interfaces, or BCIs — a technology once confined to science fiction that's now redefining what it means to be human. Joining me today is Florian Solzbacher, Co-Founder and Chief Science Officer of Blackrock Neurotech, one of the world's leading companies in neural interface technology. We'll explore everything from invasive vs. non-invasive BCIs, privacy and "mind data," policy gaps, and the risks of unconscious influence, to the global implications of brain–computer interfaces — including China's growing leadership in the field and past and future funding from government agencies like DARPA. Follow Chrissy Newton: Winner of the Canadian Podcast Awards for Best Science Series. YouTube: https://www.youtube.com/channel/UCM32gjHqMnYl_MOHZetC8Eg Instagram: https://www.instagram.com/beingchrissynewton/ X: https://twitter.com/chrissynewton?lang=en Facebook: https://www.facebook.com/BeingChrissyNewton Chrissy Newton's Website: https://chrissynewton.com Top Canadian Science Podcast: https://podcasts.feedspot.com/canadian_science_podcasts/
This episode of Integrative You Radio dives deep into the misunderstood world of parasites, specifically hookworm, and their role in chronic gut issues like Crohn's disease, ulcerative colitis, and mysterious symptoms like anemia, muscle wasting, and hemorrhoids. Dr. Nicole Rivera breaks down the difference between classic diagnoses and the often-overlooked root causes, sharing real client stories and practical advice for anyone feeling stuck or misdiagnosed. The conversation is honest, a little gritty, and designed to empower listeners to ask better questions, seek out more precise testing, and challenge the status quo in conventional and functional medicine. #IntegrativeYouRadio #RootCauseMedicine #ParasiteAwareness #CrohnsHealing #UlcerativeColitis #FunctionalMedicine #GutHealth #HookwormTruth #HealthEmpowerment #TestDontGuess #WellnessPodcast #RealRawHealing 3 Key Takeaways: Root Cause Over Labels: Many chronic gut issues (Crohn's, ulcerative colitis, anemia, muscle wasting) may actually be linked to parasites like hookworm—not just the standard diagnoses. Investigating root causes, not just treating symptoms, is essential for true healing. Testing Matters: Conventional stool tests often miss parasites due to how quickly they break down after leaving the body. Blood, urine, and DNA testing can be more reliable for uncovering hidden infections. Empowerment Through Knowledge: Understanding the difference between hemorrhoids and deeper inflammatory issues—and knowing what to look for—arms you with the right questions and helps you advocate for your own health journey. Quotes: “You have to get rid of that more foundational issue before you're going to be successful with getting rid of the rest.” “I'm not telling you that hookworm is the only cause of Crohn's or ulcerative colitis, but I am telling you that it is worth it to investigate if that is the foundational reason why you have that condition in the first place.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
Embracing Mental Toughness and Endurance In this episode of the Industrial Advisors podcast, recorded live at IMC in Indianapolis, Matt and Bill discuss the remarkable achievements of endurance athletes, focusing on keynote speaker 'Iron Cowboy,' who completed 101 consecutive full Ironman triathlons. They explore the mindset required for such feats, emphasizing the importance of mental toughness and a positive outlook. The episode also examines how endurance activities correlate with the competitive nature of brokerage. The hosts reflect on personal experiences with marathons and triathlons, highlighting the human capacity to push beyond perceived limits. 00:00 Introduction to Achieving Greatness 00:28 Welcome to the Industrial Advisors Podcast 00:30 Endurance Athletes and the Iron Cowboy 01:42 Criticism and Resilience 02:54 Personal Endurance Stories 04:51 The Power of the Human Mind 05:22 Focus on What You Can Control 05:44 Conclusion and Motivation
What if your body is learning things your mind doesn't know? What if memory wasn't just something that our brain has?Episode Summary On this episode, I'm exploring a bold idea with neuroscientist Dr Nikolay Kukushkin: memory doesn't just live in the brain. It might be a basic property of life itself. We unpack how scientists define memory (behavioural change over time) versus how the rest of us use the word, and why that distinction matters—from sea slugs to kidney cells. I ask the “muscle memory” question we all carry, and we separate the metaphor from the biology: your basal ganglia automate behaviours, but your muscle cells do literally adapt to patterned use.We go deep on “patterns.” Nikolay's work shows that even non-neural cells can detect minute-scale timing differences—preferring spaced pulses over a single crammed dose. That has huge implications for learning, exercise, nutrition, and even medicine; it suggests timing might be as important as quantity. We also talk about sleep as essential “synaptic housekeeping,” why false memories are an adaptive feature (not a failure), and what it really means to “run out of memory” in our overstimulated world.Finally, we tilt at the big questions: how consciousness might have evolved, why Plato's model of perception eerily echoes today's top-down/bottom-up neuroscience, and what AI still lacks—learning patterns in time within an embodied world. If you've ever crammed for an exam, worried about forgetting your own name, or wondered what your cells are quietly learning from your daily routines, this one will rewire how you think about memory.Guest Biography — Dr Nikolay KukushkinDr Nikolay Kukushkin is a Clinical Associate Professor at NYU. His book One Hand Clapping: Unraveling the Mystery of the Human Mind traces how consciousness emerged from the natural world; the original Russian edition won the Enlightener (Prosvetitel) Award and the Alexander Belyaev Medal.His recent research (Nature Communications, Nov 2024) showed that non-neural human cells display the classic “spacing effect,” suggesting memory-like temporal patterning beyond the brain.AI-Generated Timestamped Summary [00:00:00] Cold open: reframing memory as cellular, not just neural. [00:01:00] Scientists' definition of memory vs everyday usage. [00:03:00] From behaviour change to cellular change; beyond “plugging a muscle into a brain.” [00:05:00] All cells have experiences; “pattern matters.” [00:06:00] Muscle memory: basal ganglia automation vs literal muscle adaptation. [00:07:00] Shared molecular machinery: “use it or lose it” in brain and muscle. [00:08:00] Nikolay's path: from molecules to minds; bottom-up neuroscience. [00:09:00] Protein quality control: molecular barcodes and cellular “conversations.” [00:11:00] Why sea slugs: short path from molecules to behaviour. [00:13:00] Hypothesis leap: if single neurons learn from pulses, could kidney cells? [00:14:00] The experiment: four 3-min pulses vs one 12-min pulse (spacing wins). [00:16:00] What's uniquely neural: synapses and specific connectivity; where salience arises. [00:19:00] Memory without awareness; non-neural systems can store patterns. [00:20:00] Applications: exercise, diet, medicine; timing as a lever. [00:23:00] The dark mirror: life as obsessive optimisation if we over-pattern. [00:24:00] Personal practice: being mindful of inputs, attention as filter. [00:26:00] Debunking “10% of the brain” and the sleep–memory link. [00:28:00] Sleep weakens synapses; deprivation leads to saturation and hallucinations. [00:30:00] The social-media “soup” analogy for saturated memory. [00:32:00] Names, identity and rehearsal; de-naming as degradation. [00:33:00] Reconsolidation: why false memories are a feature we need. [00:34:00] 9/11/Challenger studies: how memories drift with time. [00:36:00] Ebbinghaus and the spacing effect across species and systems. [00:39:00] Cramming vs spacing: initial strength and decay rates. [00:41:00] The forgetting curve and why “more” can decay slower in memory. [00:42:00] “My whole life is one big experiment on my brain.” [00:43:00] Practical “tip”: fix attention first; follow interest, not force. [00:45:00] Attention economy and selective inputs as memory hygiene. [00:48:00] From smoking to scrolling: a future of information hygiene. [00:50:00] One Hand Clapping: why it feels special to be you. [00:54:00] Plato's “two fires”: ancient echoes of top-down/bottom-up perception. [00:58:00] Intuition as hidden associations; LLMs as an analogy. [01:00:00] AI: excitement, unease, and the risk of outsourcing humanness. [01:03:00] What AI lacks: learning patterns in time without a body. [01:05:00] Close and thanks. [01:06:00] Outro and calls to action.LinksNikolay's website - https://www.nikolaykukushkin.com/His NYC profile - https://liberalstudies.nyu.edu/about/faculty-listing/nikolay-kukushkin.htmlHis book 'One Hand Clapping' - https://www.nikolaykukushkin.com/press-1'Memory Takes Time': research into how wemory is not confined to a particular location or locations in the brain - https://www.cell.com/neuron/fulltext/S0896-62731730467-1Herman Ebbinghaus - https://en.wikipedia.org/wiki/Hermann_Ebbinghaus and The Ebbinghaus Illusion: https://en.wikipedia.org/wiki/Ebbinghaus_illusion
In this episode of Integrative You Radio, Dr. Nicole Rivera and Dr. Nick Carruthers dive deep into why traditional talk therapy might not be working for many people—and how a higher level of self-awareness, accountability, and growth-focused questioning can create real transformation. They explore the importance of working with mentors and therapists who have actually achieved the level of consciousness and balance you're striving for, and why simply feeling “good” after a session isn't the metric for true progress. The conversation is raw, honest, and sprinkled with truth bombs about empowerment, breaking the victim cycle, and raising your standards for personal growth. #TalkTherapy #PersonalGrowth #SelfAwareness #Accountability #VictimToVictor #TherapyRevolution #EmotionalIntelligence #ConsciousLiving #MindsetShift #IntegrativeYou #LimitlessLiving #Empowerment #BreakthroughExperience #QuantumHealing 3 Key Takeaways: Therapy Isn't One-Size-Fits-All: Not all therapists (or coaches, doctors, or mentors) are equipped to take you where you want to go. If your sessions feel too harmonious or validating, it might be time to seek out someone who challenges you and asks the tough questions that spark real growth. Accountability Over Victimhood: True transformation happens when you stop blaming external circumstances and start recognizing yourself as the common denominator in your challenges. Empowerment comes from shifting from victim to victor. Growth Requires Discomfort: If therapy is just a feel-good story hour, you're missing out. The best breakthroughs come from being challenged, facing your limiting beliefs, and working with someone who's already walked the path you want to travel. Quotes: “The only thing you can control is yourself in the present moment. As soon as you move from victim to victor, that's where the magic happens.” “If your therapist is validating your story and not willing to say you are the common denominator in your problems, they're not doing their job.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084. Ready to see these truth bombs in action? Check out the Breakthrough documentary—Dr. Nick and Dr. Nicole are both featured, sharing real stories and powerful mindset shifts that will change the way you look at growth forever. If you're craving a deeper dive into transformation, this is your next must-watch. Don't miss it!
The popular podcast "Hidden Brain" is celebrating its 10th anniversary of telling stories about how our minds influence our actions and decisions.Host Shankar Vedantam joined Midday Edition Wednesday to talk about how the show has evolved over the years, and what makes the human mind such a fascinating subject.Guest:Shankar Vedantam, host/ executive editor, "Hidden Brain"
Richard Shotton is the founder of Astroten and author of several bestselling books on marketing, including The Choice Factory, The Illusion of Choice, and most recently Hacking the Human Mind, co-authored with MichaelAaron Flicker. He specializes in applying behavioral science to marketing and has worked with brands like Google, Meta, BrewDog, and Barclays.In this episode of World of DaaS, Richard and Auren discuss:Why A/B testing often steers product wrongSocial proof and scarcity in marketing strategiesCognitive biases affecting executive decision makingThe illusion of effort in B2B contextsLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.You can find Auren Hoffman on X at @auren and Richard Shotton on X at @rshotton.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)
In this episode of Integrative You Radio, Dr. Nicole and Dr. Nick get brutally honest about the dark side of entrepreneurship, biohacking, and hormone therapy—especially testosterone replacement (TRT)—and how this “go, go, go” lifestyle can be a recipe for disaster when it comes to cardiovascular health, strokes, and overall well-being. Using personal stories, clinical experience, and a dose of tough love, they unpack the psychosomatic and physiological impacts of stress, synthetic hormones, and the relentless pursuit of success. The duo calls out the myths, highlights the risks, and reminds listeners that health is foundational—no amount of hacking or hormone patches will fix what's broken at the root. #EntrepreneurHealth #BiohackingTruth #TRTrisks #FoundationalHealth #IntegrativeMedicine #StressAndSuccess #CardiovascularHealth #HolisticEntrepreneur #WellnessPodcast #HormoneTherapy #HealthIsWealth #LimitlessLiving #IntegrativeYou #RealRawDisruptive 3 Key Takeaways: Entrepreneur Burnout + Biohacking = Health Crisis: The high-stress, hustle culture—especially when mixed with excessive caffeine, synthetic hormones (like TRT), and relentless biohacking—can thicken blood, constrict vessels, and set the stage for cardiovascular events like strokes or heart attacks. Chasing performance at the expense of foundational health is a ticking time bomb. Testosterone Isn't a Magic Bullet: Testosterone therapy, especially in the presence of toxins like mercury, can backfire—mobilizing heavy metals, impairing intellect, and disrupting the body's natural hormone production. Hormones are always an effect, not the root cause. Foundational health and detoxification come first. Self-Love & Authentic Alignment Matter: True health isn't about serving your ego or chasing someone else's definition of success. When you're out of alignment—serving “injected values” or running on desperation instead of inspiration—your body will let you know through symptoms, burnout, and breakdowns. Define your own version of success and build a business (and life) that actually serves you and your family. Quotes: “If you're trying to hack yourself so you can work fucking 24 hours a day, seven days a week, run 75 companies—that's not the point. You want to hack yourself for more mental clarity, not to dig yourself an early grave.” “Hormones are always, always, always an effect. They're never the root cause. Whoever wants to fucking disagree with me, go apply to be on the podcast, because I would love to get into it with you.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
Timothy sits down with Michael-Aaron Flicker, the co-author of Hacking the Human Mind, The Behavioural Science Secrets explores the behavioural science secrets behind 17 of the World's Best Brands. Michael-Aaron is a CEO and he shares insights that are practical and able to help you grow your business or any increase your influence with any group of people.
Thanks to hundreds of years of scientific progress we now know, that like every other living thing on Earth, human beings are simply assemblages of atoms and molecules that evolved over eons through a series of complex, iterative processes. But somewhere along this long and meandering journey we developed consciousness – the deep sense of self-awareness that allows us to think, feel and even allows us to attempt to understand what's going on in the Universe around us. In this episode, we're joined by neuroscientist and author Dr Nikolay Kukushkin to talk about his latest book, One Hand Clapping – Unravelling the Mystery of the Human Mind. He tells us how this entire process all started millions of years ago through the interactions of atoms such as carbon and oxygen, how taking a bottom-up approach to the development of consciousness can help to explain how human beings became such complicated entities and how the advent of artificial intelligence may, or may not, influence the future evolution of our species. Learn more about your ad choices. Visit podcastchoices.com/adchoices
It's spooky season, and this week we're getting real about what scares us most. From creepy childhood stories to jump scares we'll never forgive, we're breaking down why being scared is actually… kind of fun. Join Laura, Eric, and Micah for a frightfully good time! Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, host Richard Graves welcomes David Mead, former professional rugby league star turned business leader, to discuss one of the most challenging transitions in sport, life after professional competition. Over a 14-year professional career, David represented the Gold Coast Titans, Brisbane Broncos, and Catalan Dragons, as well as Papua New Guinea on the international stage. Today, he channels the lessons learned from elite sport into helping corporate teams and organisations build courage, respect, and accountability. In this episode, David offers a deeply personal and insightful look at the highs and lows of professional sport, the mental and emotional adjustment that comes with retirement, and how athletes can successfully navigate the shift to a new identity beyond the game. In This Episode, You'll Learn: * What it takes to transition successfully from professional sport to life after competition * How to find identity and purpose once the playing days are over * The emotional and psychological challenges of retirement, and how to handle them * The importance of structure, support networks, and mindset for post-career success * Lessons from sport that translate directly into leadership and team performance in business * Why maintaining community, health, and balance is vital for long-term wellbeing ** About David Mead** David Mead is a former NRL and Super League player who represented Papua New Guinea, the Gold Coast Titans, Brisbane Broncos, and Catalan Dragons over a decorated 16-year career. Since retiring, David has become a business owner and performance coach, working with corporate and sporting organisations to instil the values of courage, respect, and accountability. SIGN UP NOW: https://bit.ly/SFSepisode241 * Learn Quicker & More Effectively * Optimise Your Athletes' Recovery * Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In * Reduce Your Athletes' Injury Ratese * Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More * Improve Your Athletes' Performance * Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes * Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research
In this episode, Dr. Nicole and Dr. Nick dive into the surprising relationship between coffee, constipation, and the deeper mind-body connection. Starting with a poolside conversation about why so many people rely on coffee to “go,” they unravel the root causes of sluggish digestion—going far beyond the obvious. The duo explores the powerful interplay between liver/gallbladder health and our willingness to let go of what no longer serves us, both physically and emotionally. With stories, science, and a bit of humor, they challenge listeners to stop masking symptoms and start asking better questions about their health and habits. #IntegrativeHealth #MindBodyConnection #DigestiveHealth #LetGoToGrow #HolisticWellness #RootCauseHealing #LiverHealth #GutHealth #EmotionalDetox #InspiredLiving #FunctionalMedicine #CoffeeTalk #ConstipationCure 3 Key Takeaways: Coffee Isn't the Root Solution: Relying on coffee (or any quick fix) for bowel movements is just masking the real problem. True, lasting digestive health starts by addressing the root causes—especially liver and gallbladder function. Your Mind and Body Are Bi-Directional: Physical constipation often mirrors emotional or mental “stuckness.” If you're holding onto anger, resentment, or old stories, your body will reflect it—sometimes literally. Quality Questions = Quality Health: If you want different results, ask deeper questions. Don't settle for “why am I constipated?”—get curious about what you're holding onto and how your decisions and mindset might be driving physical symptoms. Quotes: “You become dependent on coffee to go to the bathroom, but what you're really doing is avoiding the real work—letting go of the shit (literally and figuratively) that doesn't serve you.” “The quality of your life is dictated by the quality of the questions you ask. If you want to change your health, start by changing your questions.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
Support the show to get full episodes, full archive, and join the Discord community. The Transmitter is an online publication that aims to deliver useful information, insights and tools to build bridges across neuroscience and advance research. Visit thetransmitter.org to explore the latest neuroscience news and perspectives, written by journalists and scientists. Read more about our partnership. Sign up for Brain Inspired email alerts to be notified every time a new Brain Inspired episode is released. To explore more neuroscience news and perspectives, visit thetransmitter.org. Nikolay Kukushkin is an associate professor at New York University, and a senior scientist at Thomas Carew's laboratory at the Center for Neural Science. He describes himself as a "molecular philosopher", owing to his day job as a molecular biologist and his broad perspective on how it "hangs together", in the words of Wilfrid Sellers, who in 1962 wrote, “The aim of philosophy, abstractly formulated, is to understand how things in the broadest possible sense of the term hang together in the broadest possible sense of the term”. That is what Niko does in his book One Hand Clapping: Unraveling the Mystery of the Human Mind. This book is about essences across spatial scales in nature. More precisely, it's about giving names to what is fundamental, or essential, to how things and processes function in nature. Niko argues those essences are where meaning resides. That's very abstract, and we'll spell it out more during the discussion. But as an example at the small scale, the essences of carbon and oxygen, respectively, are creation and destruction, which allows metabolism to occur in biological organisms. Moving way up the scale, following this essence perspective leads Niko to the conclusion that there is no separation between our minds and the world, and that instead we should embrace the relational aspect of mind and world as a unifying principle. On the way, via evolution, we discuss many more examples, plus some of his own work studying how memory works in individual cells, not just neurons or populations of neurons in brains. Niko's website. Twitter: @niko_kukushkin. Book: One Hand Clapping: Unraveling the Mystery of the Human Mind 0:00 - Intro 9:28 - Studying memory in cells 10:14 - Who the book is for 17:57 - Studying memory in cells 21:53 - What is memory? 29:49 - Book 29:52 - How the book came about 37:56 - Central message of the book 44:07 - Meaning in nature 49:09 - Meaning and essence 51:55 - Multicellularity and ant colonies 57:43 - Eukaryotes and complexification 1:03:38 - Why do we have brains? 1:06:17 - Emergence 1:10:58 - Language 1:12:41 - Human evolution 1:14:41 - Artificial intelligence, meaning and essences 1:25:49 - Consciousness
Want to get more clicks? More sales? More clients? Then understanding why humans act the way they do will help. In his new book, Hacking the Human Mind, author Michael Aaron Flicker shares dozens of psychological "hacks" that copywriters should understand before they write copy. Michael Aaron is our guest for this episode of The Copywriter Club Podcast. Click the play button below, or scroll down for a full transcript. Stuff to check out: Hacking the Human Mind by Michael Aaron Flicker The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Want more responses, sales, and customers? Let's hack the human mind. This is The Copywriter Club Podcast. Several months ago, I was fortunate enough to get an advanced copy of a book called, Hacking the Human Mind. Now… if you have a book and want me to read it, giving it a title like Hacking the Human Mind and including ideas and insights from behavioral science, neuro marketing, and psychology is pretty much guaranteed to get my attention. But this book goes one step farther by looking at marketing in the real world then searching for the psychology that explains why something works. The approach basically flips the usual marketing tactic to-do list from: here are a bunch of psychological triggers… exclusivity, scarcity, risk removal, curiosity and so on… make sure you include them all into your sales process, and instead look for what works already and figuring out why it works. That's a bit different from the usual approach. So I asked one of the authors, Michael-Aaron Flicker to talk with me about some of the concepts from the book. We talked about the Pratfall or Blemish effect and how to turn a product flaw into an asset. There are very few perfect products in the world, so understanding how to use this effect in your copy is incredibly useful. We also talked about how to address product changes in a way that doesn't generate backlash. We've seen customers revolt against design and formulation changes over the last few years—Kraft Mac and Cheese did it the right way. And to hear that story, you'll have to keep listening to this episode. Another idea we talked about is offer simplicity… we're often tempted to stack feature on feature and then benefit upon benefit. We do this to pile on the good stuff and make our offers more valuable to our clients. But the actual effect may be the exact opposite. Again, to hear how that works you'll want to keep on listening. One thing Michael Aaron points out that it takes more than knowing about a particular psychological effect or persuasion trigger, often you need to find new and innovative ways to use these triggers. Before we get to my discussion with Michael Aaron, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you'll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn't complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery And now my interview with Michael Aaron Flicker. Transcript summary coming soon.
MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience building multiple Inc. 5000–recognized companies, Flicker illustrates how understanding “the unconscious biases that drive our actions” can make marketing, consulting, and organizational strategy more effective. The discussion links behavioral research to real-world business practice, naming, positioning, experience design, and sales behavior, so leaders can test small, evidence-based changes that have outsized impact on recall, adoption, and loyalty. Key insights include: Prioritize one persuasive benefit. “How could one firm be good at everything?” Flicker notes. Presenting a single, clear advantage is more believable than listing many. He cites the gold-dilution effect—the psychological finding that “people are more confident when just one advantage is presented.” Five Guys' “burgers and fries” focus exemplifies this principle. Make messages concrete. “You could see it in your mind,” Flicker says of Steve Jobs's famous iPod line, “1,000 songs in your pocket.” Studies show concrete imagery is four times more memorable than abstract phrasing, a lesson echoed by taglines like “Taste the Rainbow” and “Melts in your mouth, not in your hand.” Design for the peak and the end. Experiences are remembered by their high point and final moment, not their average quality, the peak-end rule first documented by Daniel Kahneman. Memorable, low-cost touches, like the “popsicle hotline” at Los Angeles's Magic Castle Hotel or Virgin's post-checkout beach service, create disproportionate positive recall. Close the intention–action gap. People often fail to follow through on good intentions. Tying behavior to time, place, and social triggers—“be there for your daughter's piano recital this July”—is more effective than abstract logic about long-term health or performance. Apply behavioral science ethically. “These are not tricks to change people,” Flicker emphasizes. “They're pre-existing biases we all have.” Used responsibly, behavioral insights help customers make better decisions and strengthen brand trust. Focus on systems, not slogans. Flicker highlights organizational habits, 25- and 50-minute meetings, strong psychological safety, and delegation with accountability, as tools that sustain experimentation and growth. “Your most critical people have to feel they can say they're not sure what to do,” he notes, describing curiosity and candor as the foundation of learning cultures. For executives in marketing, product, or consulting, this episode offers a practical playbook: choose one idea to own, communicate it concretely, engineer memorable moments, and test small behavioral interventions tied to measurable outcomes. The result is persuasion grounded in science—systematic, ethical, and repeatable.
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, including Kraft Mac and Cheese, Snickers, and Dyson, revealing what makes them effective at capturing and retaining consumer attention. Richard and MichaelAaron share insights on how these brands leverage behavioral science to create memorable experiences and drive customer loyalty. They delve into fascinating concepts such as expectation assimilation, the illusion of effort, and the attention-action gap, illustrating how these principles can be applied in marketing strategies. The conversation highlights the importance of storytelling and the power of humor in advertising, as well as the challenges of changing established perceptions in the marketplace. In this episode: Discover the behavioral science behind 17 beloved brands and how they effectively engage consumers. Learn about key concepts like pareidolia and the illusion of effort and how they impact consumer behavior. Explore the significance of storytelling in marketing and how humor can enhance brand recall. Understand the Semmelweis reflex and its implications for introducing new ideas in business. Gain practical tips for applying these insights to your own marketing efforts and brand strategies. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/537. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites. Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
In this unfiltered episode, Dr. Nicole and Dr. Nick dive deep into what happens when you hit that “super F*in stuck” point in life—the moment you start questioning everything you thought you wanted or believed. They share personal stories of burning out, losing their sense of self, and the brutal but beautiful process of letting go of old identities. If you've ever wondered why “success” doesn't always feel like success, or how to break free from cycles of desperation, this episode is for you. Expect truth bombs, laughs, and powerful tools to help you reconnect with your true drivers and step into your next-level self. Our Values Mini Course is a quick, actionable resource designed to help you uncover your top values—so you can make decisions from inspiration, not desperation. If you've ever felt stuck or unsure about your next move, this is your starting line. Click [here] to explore the course and start living more aligned, today. #IntegrativeYou #StuckInLife #IdentityShift #PersonalGrowth #ValuesDriven #EntrepreneurMindset #QuantumChange #InspirationOverDesperation #PodcastRealTalk #LevelUp 3 Key Takeaways: Pain Becomes Purpose—Until It Doesn't: Your old wounds can fuel your hustle, but eventually, those drivers stop serving you. The next evolution requires letting go, even when it's messy and uncomfortable. Desperation Keeps You Stuck, Inspiration Sets You Free: Check your decisions—are they rooted in “I have to” or “I get to”? Shifting from desperation to inspiration changes everything. Rewiring Is a Full-Body Experience: Breaking out of stuckness isn't just mindset—it's physical, emotional, and neurological. Meditation, values work, and honest self-inquiry are your tools for real change. Quotes: “When you hit a place in your life where you feel more stuck than you ever have, it's usually an invitation to let go of the old pain, the old drivers, the old purpose, in order for you to get to that next phase of you, that new 2.0 version of you.” “If you are an individual that is continually growing, getting outside the box, it's inevitable that you're going to hit a place where you're like, ‘What the fuck? This isn't what I thought it was going to be.' That's your calling to start to step into this new version of yourself.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
MichaelAaron Flicker is founder and CEO of XenoPsi Ventures, a brand incubator that generates millions in annual revenue and celebrates four-time Inc. 5000 honors. Launching his business at 14, MichaelAaron has expanded XenoPsi into nine thriving companies—including DTC success story Wellow ($20 million in revenue, self-funded)—while also consulting for Fortune 500 clients and co-authoring Hacking the Human Mind. Flicker's work centers on applying behavioral science to marketing, growth, and brand strategy, making him a go-to advisor for high-growth businesses and political campaigns alike. On this episode we talk about: Starting and scaling a brand incubator from a teenage side hustle to a portfolio of top-performing businesses How behavioral science transforms marketing, product, and political campaign strategy (from “Chilean Sea Bass” to iPods) Critical psychological biases every marketer should know (naming, concreteness, social proof) The art/science of making products memorable and believable—why one clear message beats a laundry list of features Applying behavioral insights ethically (and knowing when to simplify so your message lands with real customers) Top 3 Takeaways 1. Understanding and leveraging behavioral science is key to building memorable brands and driving growth in any industry.2. One clear, concrete message about your product will outperform complicated “lists”—clarity is persuasive and sticky.3. Ethical marketing means matching your product's strengths to people's real needs, using behavioral tools to open minds rather than manipulate. Notable Quotes “The simple words we use make a big difference—the way you describe and brand your offer is as important as the product itself.” “If people can't picture a result, they won't remember or believe it—concreteness is four times more effective than abstraction.” “Every business is in the persuasion business—behavioral science is the best way to understand what truly influences people.” Connect with MichaelAaron Flicker: LinkedIn: MichaelAaron Flicker Website: XenoPsi Ventures Book: Hacking the Human Mind Podcast: Behavioral Science for Brands ✖️✖️✖️✖️
What the if your brain literally ran out of storage space like a laptop refusing to save one more file? Neuroscientist Nikolay Kukushkin explains how memory isn't a filing cabinet but more like water carving rivers down a mountain - and when you carve too many paths, everything becomes a muddy mess. Discover why Mr. S, who remembered everything perfectly, couldn't recognize faces or taste food because his brain was too full of details. Learn why sleep is your brain's nightly cleanup crew and why we're all currently running at 98% memory capacity thanks to information overload. Plus, find out why forgetting your ex might also wipe out your algebra skills, and how even your kidney cells form their own minute-by-minute memories. Our guest is Nikolay Kukushkin, neuroscientist at NYU and author of "One Hand Clapping: Unraveling the Mystery of the Human Mind." You can learn more about Nikolay's fascinating book at https://www.simonandschuster.com/books/One-Hand-Clapping/Nikolay-Kukushkin/9781493090648 --- Check out our membership rewards! Visit us at Patreon.com/Whattheif Got an IF of your own? Want to have us consider your idea for a show topic? Send YOUR IF to us! Email us at feedback@whattheif.com and let us know what's in your imagination. No idea is too small, or too big!Keep On IFFin',Philip, Matt & Gaby
In this episode of Integrative You Radio, Dr. Nicole and Dr. Nick share an unfiltered look at their recent journey supporting Dr. Nicole's mother after a hemorrhagic stroke. They break down the limitations they witnessed in conventional rehab, and open up about the integrative, unconventional approaches they've used to accelerate healing—blending neuroscience, mindset, nutrition, and innovative therapies. The duo offers hope, practical strategies, and a call to rethink what's possible in stroke recovery, all while keeping it real about the emotional rollercoaster and the power of advocacy. #IntegrativeMedicine #StrokeRecovery #NeuroRehab #BrainBodyConnection #HolisticHealth #FunctionalMedicine #Inflammation #MindsetMatters #RedLightTherapy #PEMF #HealthAdvocacy #WellnessPodcast #IntegrativeYou 3 Key Takeaways: Conventional stroke rehab is often missing true neurological healing: Most hospital and rehab settings focus on basic movement rather than reconnecting the brain and body. There's little emphasis on stimulating neuroplasticity or addressing the root mind-body disconnect. Integrative, at-home strategies can make a massive difference: From red light therapy and PEMF devices to simple, free tools like breathwork, visualization, and sensory stimulation, there are many ways to support recovery and brain-body reconnection outside the hospital setting. Reducing inflammation is foundational: Addressing cardiovascular health, cutting inflammatory foods, and leveraging targeted supplements (like quality omega-3s, garlic, and greens) are non-negotiable for both brain and body healing post-stroke. Quotes: “This is about rehabilitating the brain's connection to the body, the body's connection to the brain. If you take that out of the equation, you're just treating symptoms.” “The body is very smart, very resilient, and anything is possible with the right integrative interventions.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.
In this episode, Dr. Nicole and Dr. Nick get radically honest about panic attacks, reframing them from something to fear into a powerful tool for release and healing. Through personal stories—including Nicole's experience supporting her mom post-stroke and her own panic attack—they break down how panic and anxiety can be the body's way of letting go of trapped energy, emotions, and old beliefs. The duo shares why embracing these moments (instead of medicating or resisting) can lead to profound growth, and how breathwork, vulnerability, and shifting your perception can turn a “panic attack” into an opportunity for transformation. #PanicAttackReframe #MindBodyHealing #BreathworkForAnxiety #EmotionalRelease #IntegrativeHealth #HealingJourney #SomaticHealing #HolisticWellness #DrNicoleRivera #IntegrativeYou #MentalHealthAwareness #Resilience #TransformationalHealing 3 Key Takeaways: Panic attacks aren't mistakes—they're your body's way of releasing stuck energy, emotions, and old programs. When you lean in (not medicate or resist), you open the door to healing. Your breath is the bridge between mind and body. Breathwork can mimic the physiological release of a panic attack, helping you let go—if you're willing to be vulnerable and actually feel it. Shifting your perception changes everything. What you label as “panic” might actually be your body's wisdom, guiding you to let go and realign with joy, gratitude, and your higher self. Quotes: “It's about shifting your perception of a panic attack. My body is doing exactly what it needs to do, and this is actually helping me to release something that no longer serves me.” “Your body is never making mistakes, man. Whether we call it a disease, a panic attack, or a seizure, your body is always doing its best to maintain balance.” Find Integrative You Radio On: Website Youtube Apple Spotify 2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation. Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix. Apply now (no strings attached): integrativeyou.health/onboarding Questions? Call or text 732-810-1084.