Podcasts about human mind

What if your body is learning things your mind doesn't know? What if memory wasn't just something that our brain has?Episode Summary On this episode, I'm exploring a bold idea with neuroscientist Dr Nikolay Kukushkin: memory doesn't just live in the brain. It might be a basic property of life itself. We unpack how scientists define memory (behavioural change over time) versus how the rest of us use the word, and why that distinction matters—from sea slugs to kidney cells. I ask the “muscle memory” question we all carry, and we separate the metaphor from the biology: your basal ganglia automate behaviours, but your muscle cells do literally adapt to patterned use.We go deep on “patterns.” Nikolay's work shows that even non-neural cells can detect minute-scale timing differences—preferring spaced pulses over a single crammed dose. That has huge implications for learning, exercise, nutrition, and even medicine; it suggests timing might be as important as quantity. We also talk about sleep as essential “synaptic housekeeping,” why false memories are an adaptive feature (not a failure), and what it really means to “run out of memory” in our overstimulated world.Finally, we tilt at the big questions: how consciousness might have evolved, why Plato's model of perception eerily echoes today's top-down/bottom-up neuroscience, and what AI still lacks—learning patterns in time within an embodied world. If you've ever crammed for an exam, worried about forgetting your own name, or wondered what your cells are quietly learning from your daily routines, this one will rewire how you think about memory.Guest Biography — Dr Nikolay KukushkinDr Nikolay Kukushkin is a Clinical Associate Professor at NYU. His book One Hand Clapping: Unraveling the Mystery of the Human Mind  traces how consciousness emerged from the natural world; the original Russian edition won the Enlightener (Prosvetitel) Award and the Alexander Belyaev Medal.His recent research (Nature Communications, Nov 2024) showed that non-neural human cells display the classic “spacing effect,” suggesting memory-like temporal patterning beyond the brain.AI-Generated Timestamped Summary [00:00:00] Cold open: reframing memory as cellular, not just neural. [00:01:00] Scientists' definition of memory vs everyday usage. [00:03:00] From behaviour change to cellular change; beyond “plugging a muscle into a brain.” [00:05:00] All cells have experiences; “pattern matters.” [00:06:00] Muscle memory: basal ganglia automation vs literal muscle adaptation. [00:07:00] Shared molecular machinery: “use it or lose it” in brain and muscle. [00:08:00] Nikolay's path: from molecules to minds; bottom-up neuroscience. [00:09:00] Protein quality control: molecular barcodes and cellular “conversations.” [00:11:00] Why sea slugs: short path from molecules to behaviour. [00:13:00] Hypothesis leap: if single neurons learn from pulses, could kidney cells? [00:14:00] The experiment: four 3-min pulses vs one 12-min pulse (spacing wins). [00:16:00] What's uniquely neural: synapses and specific connectivity; where salience arises. [00:19:00] Memory without awareness; non-neural systems can store patterns. [00:20:00] Applications: exercise, diet, medicine; timing as a lever. [00:23:00] The dark mirror: life as obsessive optimisation if we over-pattern. [00:24:00] Personal practice: being mindful of inputs, attention as filter. [00:26:00] Debunking “10% of the brain” and the sleep–memory link. [00:28:00] Sleep weakens synapses; deprivation leads to saturation and hallucinations. [00:30:00] The social-media “soup” analogy for saturated memory. [00:32:00] Names, identity and rehearsal; de-naming as degradation. [00:33:00] Reconsolidation: why false memories are a feature we need. [00:34:00] 9/11/Challenger studies: how memories drift with time. [00:36:00] Ebbinghaus and the spacing effect across species and systems. [00:39:00] Cramming vs spacing: initial strength and decay rates. [00:41:00] The forgetting curve and why “more” can decay slower in memory. [00:42:00] “My whole life is one big experiment on my brain.” [00:43:00] Practical “tip”: fix attention first; follow interest, not force. [00:45:00] Attention economy and selective inputs as memory hygiene. [00:48:00] From smoking to scrolling: a future of information hygiene. [00:50:00] One Hand Clapping: why it feels special to be you. [00:54:00] Plato's “two fires”: ancient echoes of top-down/bottom-up perception. [00:58:00] Intuition as hidden associations; LLMs as an analogy. [01:00:00] AI: excitement, unease, and the risk of outsourcing humanness. [01:03:00] What AI lacks: learning patterns in time without a body. [01:05:00] Close and thanks. [01:06:00] Outro and calls to action.LinksNikolay's website - https://www.nikolaykukushkin.com/His NYC profile - https://liberalstudies.nyu.edu/about/faculty-listing/nikolay-kukushkin.htmlHis book 'One Hand Clapping' - https://www.nikolaykukushkin.com/press-1'Memory Takes Time': research into how wemory is not confined to a particular location or locations in the brain - https://www.cell.com/neuron/fulltext/S0896-62731730467-1Herman Ebbinghaus - https://en.wikipedia.org/wiki/Hermann_Ebbinghaus and The Ebbinghaus Illusion: https://en.wikipedia.org/wiki/Ebbinghaus_illusion

In this episode of Integrative You Radio, Dr. Nicole Rivera and Dr. Nick Carruthers dive deep into why traditional talk therapy might not be working for many people—and how a higher level of self-awareness, accountability, and growth-focused questioning can create real transformation. They explore the importance of working with mentors and therapists who have actually achieved the level of consciousness and balance you're striving for, and why simply feeling “good” after a session isn't the metric for true progress. The conversation is raw, honest, and sprinkled with truth bombs about empowerment, breaking the victim cycle, and raising your standards for personal growth.   #TalkTherapy #PersonalGrowth #SelfAwareness #Accountability #VictimToVictor #TherapyRevolution #EmotionalIntelligence #ConsciousLiving #MindsetShift #IntegrativeYou #LimitlessLiving #Empowerment #BreakthroughExperience #QuantumHealing   3 Key Takeaways: Therapy Isn't One-Size-Fits-All: Not all therapists (or coaches, doctors, or mentors) are equipped to take you where you want to go. If your sessions feel too harmonious or validating, it might be time to seek out someone who challenges you and asks the tough questions that spark real growth. Accountability Over Victimhood: True transformation happens when you stop blaming external circumstances and start recognizing yourself as the common denominator in your challenges. Empowerment comes from shifting from victim to victor. Growth Requires Discomfort: If therapy is just a feel-good story hour, you're missing out. The best breakthroughs come from being challenged, facing your limiting beliefs, and working with someone who's already walked the path you want to travel.    Quotes:  “The only thing you can control is yourself in the present moment. As soon as you move from victim to victor, that's where the magic happens.” “If your therapist is validating your story and not willing to say you are the common denominator in your problems, they're not doing their job.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix.   Apply now (no strings attached): integrativeyou.health/onboarding   Questions? Call or text 732-810-1084.   Ready to see these truth bombs in action? Check out the Breakthrough documentary—Dr. Nick and Dr. Nicole are both featured, sharing real stories and powerful mindset shifts that will change the way you look at growth forever. If you're craving a deeper dive into transformation, this is your next must-watch. Don't miss it!

The popular podcast "Hidden Brain" is celebrating its 10th anniversary of telling stories about how our minds influence our actions and decisions.Host Shankar Vedantam joined Midday Edition Wednesday to talk about how the show has evolved over the years, and what makes the human mind such a fascinating subject.Guest:Shankar Vedantam, host/ executive editor, "Hidden Brain"

Richard Shotton is the founder of Astroten and author of several bestselling books on marketing, including The Choice Factory, The Illusion of Choice, and most recently Hacking the Human Mind, co-authored with MichaelAaron Flicker. He specializes in applying behavioral science to marketing and has worked with brands like Google, Meta, BrewDog, and Barclays.In this episode of World of DaaS, Richard and Auren discuss:Why A/B testing often steers product wrongSocial proof and scarcity in marketing strategiesCognitive biases affecting executive decision makingThe illusion of effort in B2B contextsLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.You can find Auren Hoffman on X at @auren and Richard Shotton on X at @rshotton.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

In this episode of Integrative You Radio, Dr. Nicole and Dr. Nick get brutally honest about the dark side of entrepreneurship, biohacking, and hormone therapy—especially testosterone replacement (TRT)—and how this “go, go, go” lifestyle can be a recipe for disaster when it comes to cardiovascular health, strokes, and overall well-being. Using personal stories, clinical experience, and a dose of tough love, they unpack the psychosomatic and physiological impacts of stress, synthetic hormones, and the relentless pursuit of success. The duo calls out the myths, highlights the risks, and reminds listeners that health is foundational—no amount of hacking or hormone patches will fix what's broken at the root.   #EntrepreneurHealth #BiohackingTruth #TRTrisks #FoundationalHealth #IntegrativeMedicine #StressAndSuccess #CardiovascularHealth #HolisticEntrepreneur #WellnessPodcast #HormoneTherapy #HealthIsWealth #LimitlessLiving #IntegrativeYou #RealRawDisruptive   3 Key Takeaways: Entrepreneur Burnout + Biohacking = Health Crisis: The high-stress, hustle culture—especially when mixed with excessive caffeine, synthetic hormones (like TRT), and relentless biohacking—can thicken blood, constrict vessels, and set the stage for cardiovascular events like strokes or heart attacks. Chasing performance at the expense of foundational health is a ticking time bomb. Testosterone Isn't a Magic Bullet: Testosterone therapy, especially in the presence of toxins like mercury, can backfire—mobilizing heavy metals, impairing intellect, and disrupting the body's natural hormone production. Hormones are always an effect, not the root cause. Foundational health and detoxification come first. Self-Love & Authentic Alignment Matter: True health isn't about serving your ego or chasing someone else's definition of success. When you're out of alignment—serving “injected values” or running on desperation instead of inspiration—your body will let you know through symptoms, burnout, and breakdowns. Define your own version of success and build a business (and life) that actually serves you and your family.    Quotes:  “If you're trying to hack yourself so you can work fucking 24 hours a day, seven days a week, run 75 companies—that's not the point. You want to hack yourself for more mental clarity, not to dig yourself an early grave.” “Hormones are always, always, always an effect. They're never the root cause. Whoever wants to fucking disagree with me, go apply to be on the podcast, because I would love to get into it with you.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix.   Apply now (no strings attached): integrativeyou.health/onboarding   Questions? Call or text 732-810-1084.  

Timothy sits down with Michael-Aaron Flicker, the co-author of Hacking the Human Mind, The Behavioural Science Secrets explores the behavioural science secrets behind 17 of the World's Best Brands. Michael-Aaron is a CEO and he shares insights that are practical and able to help you grow your business or any increase your influence with any group of people.

With special guest: Paul Ham… in conversation with Bill Kable Our topics do not come much bigger or more interesting than The Soul: A History of the Human Mind written by our guest today Paul Ham. Certain ideas come to mind when we mention the word “Soul”. Are we talking about soul music or the definition in the catechism or maybe the soul of America which was said to be lost during the Vietnam war? Paul tells us that the soul can mean all of these things and more. Paul has tackled a topic which is huge in breadth and also extended over the millennia to the beginnings of civilisation. His discovery is that what humans first called the soul was originally thought to be a part of all of us. The soul survived the death of the body and then ventured to an underworld which might be Heaven or Hell. Some Christians believed at one stage that there was also a halfway house called Purgatory but that has disappeared in more recent beliefs. In fact the soul itself disappeared mysteriously during the period called the enlightenment until we arrive where we are today and scientists tell us that the mind is a creation of the brain. Podcast (mp3)

When we think of spies and their activities, we imagine trench coats, hidden cameras, and tense exchanges in safehouses. Hollywood has given us the daring adventures of James Bond and Jason Bourne, along with the clever trickery of films such as Argo. But behind the cinematic flair lies a quieter, more subtle reality: espionage often depends less on gadgets, weapons and car chases than on the delicate art of deception, an art rooted in psychology, perception, and human behaviour. This is the world explored by Dr. Rafael Lenzi, in a work developed at the Centre de Recherches Sémiotiques in Limoges, France. His study of Cold War espionage, drawing on declassified CIA manuals and philosophical theories of perception, reveals how deception is not just about tricking the eye, but about shaping the mind. In other words, spying succeeds not when someone fails to see, but when they see exactly what they expect to see, and therefore overlook the trickery in front of them.

It's spooky season, and this week we're getting real about what scares us most. From creepy childhood stories to jump scares we'll never forgive, we're breaking down why being scared is actually… kind of fun. Join Laura, Eric, and Micah for a frightfully good time! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, host Richard Graves welcomes David Mead, former professional rugby league star turned business leader, to discuss one of the most challenging transitions in sport, life after professional competition. Over a 14-year professional career, David represented the Gold Coast Titans, Brisbane Broncos, and Catalan Dragons, as well as Papua New Guinea on the international stage. Today, he channels the lessons learned from elite sport into helping corporate teams and organisations build courage, respect, and accountability. In this episode, David offers a deeply personal and insightful look at the highs and lows of professional sport, the mental and emotional adjustment that comes with retirement, and how athletes can successfully navigate the shift to a new identity beyond the game. In This Episode, You'll Learn: * What it takes to transition successfully from professional sport to life after competition * How to find identity and purpose once the playing days are over * The emotional and psychological challenges of retirement, and how to handle them * The importance of structure, support networks, and mindset for post-career success * Lessons from sport that translate directly into leadership and team performance in business * Why maintaining community, health, and balance is vital for long-term wellbeing ** About David Mead** David Mead is a former NRL and Super League player who represented Papua New Guinea, the Gold Coast Titans, Brisbane Broncos, and Catalan Dragons over a decorated 16-year career. Since retiring, David has become a business owner and performance coach, working with corporate and sporting organisations to instil the values of courage, respect, and accountability. SIGN UP NOW: https://bit.ly/SFSepisode241 * ​ Learn Quicker & More Effectively * ​ Optimise Your Athletes' Recovery * ​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In * ​ Reduce Your Athletes' Injury Ratese * ​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More * ​ Improve Your Athletes' Performance * ​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes * ​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

In this episode, Dr. Nicole and Dr. Nick dive into the surprising relationship between coffee, constipation, and the deeper mind-body connection. Starting with a poolside conversation about why so many people rely on coffee to “go,” they unravel the root causes of sluggish digestion—going far beyond the obvious. The duo explores the powerful interplay between liver/gallbladder health and our willingness to let go of what no longer serves us, both physically and emotionally. With stories, science, and a bit of humor, they challenge listeners to stop masking symptoms and start asking better questions about their health and habits.   #IntegrativeHealth #MindBodyConnection #DigestiveHealth #LetGoToGrow #HolisticWellness #RootCauseHealing #LiverHealth #GutHealth #EmotionalDetox #InspiredLiving #FunctionalMedicine #CoffeeTalk #ConstipationCure   3 Key Takeaways: Coffee Isn't the Root Solution: Relying on coffee (or any quick fix) for bowel movements is just masking the real problem. True, lasting digestive health starts by addressing the root causes—especially liver and gallbladder function. Your Mind and Body Are Bi-Directional: Physical constipation often mirrors emotional or mental “stuckness.” If you're holding onto anger, resentment, or old stories, your body will reflect it—sometimes literally. Quality Questions = Quality Health: If you want different results, ask deeper questions. Don't settle for “why am I constipated?”—get curious about what you're holding onto and how your decisions and mindset might be driving physical symptoms.    Quotes:  “You become dependent on coffee to go to the bathroom, but what you're really doing is avoiding the real work—letting go of the shit (literally and figuratively) that doesn't serve you.” “The quality of your life is dictated by the quality of the questions you ask. If you want to change your health, start by changing your questions.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix.   Apply now (no strings attached): integrativeyou.health/onboarding   Questions? Call or text 732-810-1084.  

Support the show to get full episodes, full archive, and join the Discord community. The Transmitter is an online publication that aims to deliver useful information, insights and tools to build bridges across neuroscience and advance research. Visit thetransmitter.org to explore the latest neuroscience news and perspectives, written by journalists and scientists. Read more about our partnership. Sign up for Brain Inspired email alerts to be notified every time a new Brain Inspired episode is released. To explore more neuroscience news and perspectives, visit thetransmitter.org. Nikolay Kukushkin is an associate professor at New York University, and a senior scientist at Thomas Carew's laboratory at the Center for Neural Science. He describes himself as a "molecular philosopher", owing to his day job as a molecular biologist and his broad perspective on how it "hangs together", in the words of Wilfrid Sellers, who in 1962 wrote, “The aim of philosophy, abstractly formulated, is to understand how things in the broadest possible sense of the term hang together in the broadest possible sense of the term”. That is what Niko does in his book One Hand Clapping: Unraveling the Mystery of the Human Mind. This book is about essences across spatial scales in nature. More precisely, it's about giving names to what is fundamental, or essential, to how things and processes function in nature. Niko argues those essences are where meaning resides. That's very abstract, and we'll spell it out more during the discussion. But as an example at the small scale, the essences of carbon and oxygen, respectively, are creation and destruction, which allows metabolism to occur in biological organisms. Moving way up the scale, following this essence perspective leads Niko to the conclusion that there is no separation between our minds and the world, and that instead we should embrace the relational aspect of mind and world as a unifying principle. On the way, via evolution, we discuss many more examples, plus some of his own work studying how memory works in individual cells, not just neurons or populations of neurons in brains. Niko's website. Twitter: @niko_kukushkin. Book: One Hand Clapping: Unraveling the Mystery of the Human Mind 0:00 - Intro 9:28 - Studying memory in cells 10:14 - Who the book is for 17:57 - Studying memory in cells 21:53 - What is memory? 29:49 - Book 29:52 - How the book came about 37:56 - Central message of the book 44:07 - Meaning in nature 49:09 - Meaning and essence 51:55 - Multicellularity and ant colonies 57:43 - Eukaryotes and complexification 1:03:38 - Why do we have brains? 1:06:17 - Emergence 1:10:58 - Language 1:12:41 - Human evolution 1:14:41 - Artificial intelligence, meaning and essences 1:25:49 - Consciousness

Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the world's most iconic brands. From Guinness' 119.5 second pour to Red Bull's unconventional rise, Richard explains the psychological shortcuts that drive consumer decisions. We cover why 4-star reviews beat 5-stars, the secret behind Liquid Death's success, and how humour, jingles, and even “concrete expressions” can help brands stick in our minds.Timestamps:00:00 - Start01:07 - Why Richard is launching a new book02:54 - Why Guinness takes 119.5 seconds to pour05:46 - Why a 4 star review is better than a 5 star review07:50 - Why the Pratfall effect is so powerful11:00 - Why Aperol Spritz has become so popular18:18 - The behavioural science behind the Liquid Death success21:06 - Why consistency works according to behavioural science27:49 - Why Red Bull succeeds while defying convention34:15 - The labour illusion; Dyson Example41:03 - Why does the “You're Not You When You're Hungry” strapline work43:01 - Why we need to use humour more45:12 - Why has KFC dominated the fried chicken market?49:41 - The secrets behind the success of Pringles53:58 - Why jingles stick in our heads58:23 - How Apple used “Concrete Expressions”

Want to get more clicks? More sales? More clients? Then understanding why humans act the way they do will help. In his new book, Hacking the Human Mind, author Michael Aaron Flicker shares dozens of psychological "hacks" that copywriters should understand before they write copy. Michael Aaron is our guest for this episode of The Copywriter Club Podcast. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Hacking the Human Mind by Michael Aaron Flicker The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Want more responses, sales, and customers? Let's hack the human mind. This is The Copywriter Club Podcast. Several months ago, I was fortunate enough to get an advanced copy of a book called, Hacking the Human Mind. Now… if you have a book and want me to read it, giving it a title like Hacking the Human Mind and including ideas and insights from behavioral science, neuro marketing, and psychology is pretty much guaranteed to get my attention. But this book goes one step farther by looking at marketing in the real world then searching for the psychology that explains why something works. The approach basically flips the usual marketing tactic to-do list from: here are a bunch of psychological triggers… exclusivity, scarcity, risk removal, curiosity and so on… make sure you include them all into your sales process, and instead look for what works already and figuring out why it works. That's a bit different from the usual approach. So I asked one of the authors, Michael-Aaron Flicker to talk with me about some of the concepts from the book.  We talked about the Pratfall or Blemish effect and how to turn a product flaw into an asset. There are very few perfect products in the world, so understanding how to use this effect in your copy is incredibly useful. We also talked about how to address product changes in a way that doesn't generate backlash. We've seen customers revolt against design and formulation changes over the last few years—Kraft Mac and Cheese did it the right way. And to hear that story, you'll have to keep listening to this episode. Another idea we talked about is offer simplicity… we're often tempted to stack feature on feature and then benefit upon benefit. We do this to pile on the good stuff and make our offers more valuable to our clients. But the actual effect may be the exact opposite. Again, to hear how that works you'll want to keep on listening. One thing Michael Aaron points out that it takes more than knowing about a particular psychological effect or persuasion trigger, often you need to find new and innovative ways to use these triggers. Before we get to my discussion with Michael Aaron, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you'll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn't complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery  And now my interview with Michael Aaron Flicker. Transcript summary coming soon.

MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience building multiple Inc. 5000–recognized companies, Flicker illustrates how understanding “the unconscious biases that drive our actions” can make marketing, consulting, and organizational strategy more effective.   The discussion links behavioral research to real-world business practice, naming, positioning, experience design, and sales behavior, so leaders can test small, evidence-based changes that have outsized impact on recall, adoption, and loyalty.   Key insights include: Prioritize one persuasive benefit. “How could one firm be good at everything?” Flicker notes. Presenting a single, clear advantage is more believable than listing many. He cites the gold-dilution effect—the psychological finding that “people are more confident when just one advantage is presented.” Five Guys' “burgers and fries” focus exemplifies this principle. Make messages concrete. “You could see it in your mind,” Flicker says of Steve Jobs's famous iPod line, “1,000 songs in your pocket.” Studies show concrete imagery is four times more memorable than abstract phrasing, a lesson echoed by taglines like “Taste the Rainbow” and “Melts in your mouth, not in your hand.” Design for the peak and the end. Experiences are remembered by their high point and final moment, not their average quality, the peak-end rule first documented by Daniel Kahneman. Memorable, low-cost touches, like the “popsicle hotline” at Los Angeles's Magic Castle Hotel or Virgin's post-checkout beach service, create disproportionate positive recall. Close the intention–action gap. People often fail to follow through on good intentions. Tying behavior to time, place, and social triggers—“be there for your daughter's piano recital this July”—is more effective than abstract logic about long-term health or performance. Apply behavioral science ethically. “These are not tricks to change people,” Flicker emphasizes. “They're pre-existing biases we all have.” Used responsibly, behavioral insights help customers make better decisions and strengthen brand trust. Focus on systems, not slogans. Flicker highlights organizational habits, 25- and 50-minute meetings, strong psychological safety, and delegation with accountability, as tools that sustain experimentation and growth. “Your most critical people have to feel they can say they're not sure what to do,” he notes, describing curiosity and candor as the foundation of learning cultures.   For executives in marketing, product, or consulting, this episode offers a practical playbook: choose one idea to own, communicate it concretely, engineer memorable moments, and test small behavioral interventions tied to measurable outcomes. The result is persuasion grounded in science—systematic, ethical, and repeatable.  

In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, including Kraft Mac and Cheese, Snickers, and Dyson, revealing what makes them effective at capturing and retaining consumer attention. Richard and MichaelAaron share insights on how these brands leverage behavioral science to create memorable experiences and drive customer loyalty. They delve into fascinating concepts such as expectation assimilation, the illusion of effort, and the attention-action gap, illustrating how these principles can be applied in marketing strategies. The conversation highlights the importance of storytelling and the power of humor in advertising, as well as the challenges of changing established perceptions in the marketplace. In this episode: Discover the behavioral science behind 17 beloved brands and how they effectively engage consumers. Learn about key concepts like pareidolia and the illusion of effort and how they impact consumer behavior. Explore the significance of storytelling in marketing and how humor can enhance brand recall. Understand the Semmelweis reflex and its implications for introducing new ideas in business. Gain practical tips for applying these insights to your own marketing efforts and brand strategies. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/537. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this unfiltered episode, Dr. Nicole and Dr. Nick dive deep into what happens when you hit that “super F*in stuck” point in life—the moment you start questioning everything you thought you wanted or believed. They share personal stories of burning out, losing their sense of self, and the brutal but beautiful process of letting go of old identities. If you've ever wondered why “success” doesn't always feel like success, or how to break free from cycles of desperation, this episode is for you. Expect truth bombs, laughs, and powerful tools to help you reconnect with your true drivers and step into your next-level self.   Our Values Mini Course is a quick, actionable resource designed to help you uncover your top values—so you can make decisions from inspiration, not desperation. If you've ever felt stuck or unsure about your next move, this is your starting line. Click [here] to explore the course and start living more aligned, today.   #IntegrativeYou #StuckInLife #IdentityShift #PersonalGrowth #ValuesDriven #EntrepreneurMindset #QuantumChange #InspirationOverDesperation #PodcastRealTalk #LevelUp   3 Key Takeaways: Pain Becomes Purpose—Until It Doesn't: Your old wounds can fuel your hustle, but eventually, those drivers stop serving you. The next evolution requires letting go, even when it's messy and uncomfortable. Desperation Keeps You Stuck, Inspiration Sets You Free: Check your decisions—are they rooted in “I have to” or “I get to”? Shifting from desperation to inspiration changes everything. Rewiring Is a Full-Body Experience: Breaking out of stuckness isn't just mindset—it's physical, emotional, and neurological. Meditation, values work, and honest self-inquiry are your tools for real change.    Quotes:  “When you hit a place in your life where you feel more stuck than you ever have, it's usually an invitation to let go of the old pain, the old drivers, the old purpose, in order for you to get to that next phase of you, that new 2.0 version of you.” “If you are an individual that is continually growing, getting outside the box, it's inevitable that you're going to hit a place where you're like, ‘What the fuck? This isn't what I thought it was going to be.' That's your calling to start to step into this new version of yourself.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix.   Apply now (no strings attached): integrativeyou.health/onboarding   Questions? Call or text 732-810-1084.

MichaelAaron Flicker is founder and CEO of XenoPsi Ventures, a brand incubator that generates millions in annual revenue and celebrates four-time Inc. 5000 honors. Launching his business at 14, MichaelAaron has expanded XenoPsi into nine thriving companies—including DTC success story Wellow ($20 million in revenue, self-funded)—while also consulting for Fortune 500 clients and co-authoring Hacking the Human Mind. Flicker's work centers on applying behavioral science to marketing, growth, and brand strategy, making him a go-to advisor for high-growth businesses and political campaigns alike. On this episode we talk about:   Starting and scaling a brand incubator from a teenage side hustle to a portfolio of top-performing businesses   How behavioral science transforms marketing, product, and political campaign strategy (from “Chilean Sea Bass” to iPods)   Critical psychological biases every marketer should know (naming, concreteness, social proof)   The art/science of making products memorable and believable—why one clear message beats a laundry list of features   Applying behavioral insights ethically (and knowing when to simplify so your message lands with real customers) Top 3 Takeaways 1.  Understanding and leveraging behavioral science is key to building memorable brands and driving growth in any industry.2.  One clear, concrete message about your product will outperform complicated “lists”—clarity is persuasive and sticky.3.  Ethical marketing means matching your product's strengths to people's real needs, using behavioral tools to open minds rather than manipulate. Notable Quotes   “The simple words we use make a big difference—the way you describe and brand your offer is as important as the product itself.”   “If people can't picture a result, they won't remember or believe it—concreteness is four times more effective than abstraction.”   “Every business is in the persuasion business—behavioral science is the best way to understand what truly influences people.” Connect with MichaelAaron Flicker:   LinkedIn: MichaelAaron Flicker   Website: XenoPsi Ventures   Book: Hacking the Human Mind   Podcast: Behavioral Science for Brands ✖️✖️✖️✖️

What the if your brain literally ran out of storage space like a laptop refusing to save one more file? Neuroscientist Nikolay Kukushkin explains how memory isn't a filing cabinet but more like water carving rivers down a mountain - and when you carve too many paths, everything becomes a muddy mess. Discover why Mr. S, who remembered everything perfectly, couldn't recognize faces or taste food because his brain was too full of details. Learn why sleep is your brain's nightly cleanup crew and why we're all currently running at 98% memory capacity thanks to information overload. Plus, find out why forgetting your ex might also wipe out your algebra skills, and how even your kidney cells form their own minute-by-minute memories. Our guest is Nikolay Kukushkin, neuroscientist at NYU and author of "One Hand Clapping: Unraveling the Mystery of the Human Mind." You can learn more about Nikolay's fascinating book at https://www.simonandschuster.com/books/One-Hand-Clapping/Nikolay-Kukushkin/9781493090648 --- Check out our membership rewards! Visit us at Patreon.com/Whattheif Got an IF of your own? Want to have us consider your idea for a show topic? Send YOUR IF to us! Email us at feedback@whattheif.com and let us know what's in your imagination. No idea is too small, or too big!Keep On IFFin',Philip, Matt & Gaby

In this episode of Integrative You Radio, Dr. Nicole and Dr. Nick share an unfiltered look at their recent journey supporting Dr. Nicole's mother after a hemorrhagic stroke. They break down the limitations they witnessed in conventional rehab, and open up about the integrative, unconventional approaches they've used to accelerate healing—blending neuroscience, mindset, nutrition, and innovative therapies. The duo offers hope, practical strategies, and a call to rethink what's possible in stroke recovery, all while keeping it real about the emotional rollercoaster and the power of advocacy.   #IntegrativeMedicine #StrokeRecovery #NeuroRehab #BrainBodyConnection #HolisticHealth #FunctionalMedicine #Inflammation #MindsetMatters #RedLightTherapy #PEMF #HealthAdvocacy #WellnessPodcast #IntegrativeYou   3 Key Takeaways: Conventional stroke rehab is often missing true neurological healing: Most hospital and rehab settings focus on basic movement rather than reconnecting the brain and body. There's little emphasis on stimulating neuroplasticity or addressing the root mind-body disconnect. Integrative, at-home strategies can make a massive difference: From red light therapy and PEMF devices to simple, free tools like breathwork, visualization, and sensory stimulation, there are many ways to support recovery and brain-body reconnection outside the hospital setting. Reducing inflammation is foundational: Addressing cardiovascular health, cutting inflammatory foods, and leveraging targeted supplements (like quality omega-3s, garlic, and greens) are non-negotiable for both brain and body healing post-stroke.    Quotes:  “This is about rehabilitating the brain's connection to the body, the body's connection to the brain. If you take that out of the equation, you're just treating symptoms.” “The body is very smart, very resilient, and anything is possible with the right integrative interventions.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix.   Apply now (no strings attached): integrativeyou.health/onboarding   Questions? Call or text 732-810-1084.  

In this episode, Dr. Nicole and Dr. Nick get radically honest about panic attacks, reframing them from something to fear into a powerful tool for release and healing. Through personal stories—including Nicole's experience supporting her mom post-stroke and her own panic attack—they break down how panic and anxiety can be the body's way of letting go of trapped energy, emotions, and old beliefs. The duo shares why embracing these moments (instead of medicating or resisting) can lead to profound growth, and how breathwork, vulnerability, and shifting your perception can turn a “panic attack” into an opportunity for transformation.   #PanicAttackReframe #MindBodyHealing #BreathworkForAnxiety #EmotionalRelease #IntegrativeHealth #HealingJourney #SomaticHealing #HolisticWellness #DrNicoleRivera #IntegrativeYou #MentalHealthAwareness #Resilience #TransformationalHealing   3 Key Takeaways: Panic attacks aren't mistakes—they're your body's way of releasing stuck energy, emotions, and old programs. When you lean in (not medicate or resist), you open the door to healing. Your breath is the bridge between mind and body. Breathwork can mimic the physiological release of a panic attack, helping you let go—if you're willing to be vulnerable and actually feel it. Shifting your perception changes everything. What you label as “panic” might actually be your body's wisdom, guiding you to let go and realign with joy, gratitude, and your higher self.    Quotes:  “It's about shifting your perception of a panic attack. My body is doing exactly what it needs to do, and this is actually helping me to release something that no longer serves me.” “Your body is never making mistakes, man. Whether we call it a disease, a panic attack, or a seizure, your body is always doing its best to maintain balance.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Apply to Work With Us We're all about real relationships and lasting results. Our application process helps us get to know you and make sure we're the right fit—because your health deserves a true partnership, not a quick fix.   Apply now (no strings attached): integrativeyou.health/onboarding   Questions? Call or text 732-810-1084.

MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from way back in Episode 7 - a new form factor, a sticky rhyme (“once you pop…”), and the power of fluency. They also unpack skin-in-the-game incentives to favor outcomes over optics.

Amy Cerny Vasterling is a future-focused speaker, teacher and intuitive who, through over twenty-two years of observational research, uncovered how a fixed-pattern system rooted in narcissism suppresses human potential. Her work dismantles this structure, revealing a path to natural equality and genuine self-expression. Amy empowers individuals and communities to reconnect with their true nature and fully thrive.She leads monthly Wisdom Gatherings, which are a thought-provoking place to gain inspiration and explore life's possibilities through intuition and self-discovery. She also works with individuals and organizations. Her new book, Know: Where the Status Quo Ends and You Come To Life, will be released September 16. Read her substack at https://thefutureofourpast.substack.com/, in which she offers a powerful perspective of life now from 250 years in the future, which highlights where this author sees the patterns leading us. During our conversation, she recommends the book Extraordinary Knowing: Science, Skepticism, and the Inexplicable Powers of the Human Mind, by Elizabeth Lloyd Mayer. She lives all over Europe but joined us from Minnesota. Learn more at https://www.facebook.com/amyintuitivepathfinderhttps://www.instagram.com/amyvasterling/https://www.linkedin.com/in/amyvasterling/

Trishana is an Empowerment Guide & Mentor, who has delved into diverse spiritual practices, including studying under Shamans in Peru and California, exploring the Chakra System, learning Tantric and Taoist techniques, and using Human Design & Gene Keys to understand her unique path while supporting others in understanding their own.With over five years of experience in providing personalized guidance to clients, Trishana's path is one of supporting and guiding others along their spiritual (and human) journey. Alongside her spiritual journey, she has also dedicated over a decade to government service, and now supports conscious businesses through SEO Marketing.I welcome Trishana back for our 3rd episode in the exploration of all things Human Design. In our third installment, we explore deeper themes of the 6/2 profile and the implications of shifting Earth's background frequency from a 1 line into a 6th line beginning in 2027. To here more about Trishana's personal journey as well as more foundational concepts of Human Mind, check out episodes 53 and 54.To discover more about Trishana and her offerings, follow her @lightray on IG or visit sacredtransmutation.comPlease enjoy my latest conversation with Trishana Suman and may you receive the call to step forth in authenticity and truth for the long awaited shift into 2027 and beyond.________FOOTNOTES & DEFINITIONS-Trishana's use of “correctness” here is referring to any moral sense of right or wrong, but is a specific Human Design term defined as: acting in alignment with your unique Strategy and Authority to live authentically and experience your true potential with the least resistance. This refers to a present-focused, in-the-moment use of guidance rather than something mind-driven, planned, or “thought out” for the future. To learn more about Strategy and Authority, check out our previous episodes. -Rave terminology:Penta: The energetic formation that arises when the auras of three to five people come together and create a trans-auric entity, or a formation that creates a single, collective field. The penta transcends the influence of any individual being and has a collective purpose all its own. The penta will not have individual egos desires but will serve the Program i.e. The Matrix or innate intelligence of our physical universe.

This episode dives deep into the chaos and complexity of navigating the hospital system during a family health crisis. Dr. Nicole and Dr. Nick share their personal experience advocating for a loved one after a stroke, exposing the pitfalls of blind trust in conventional medicine, the dangers of medication mismanagement, and the critical importance of asking quality questions. They challenge listeners to step up as empowered advocates, highlighting that true health requires education, vigilance, and self-investment—not just defaulting to the status quo.   #MedicalAdvocacy #HospitalNavigation #EmpoweredHealth #AskBetterQuestions #StrokeRecovery #PatientAdvocate #IntegrativeYou #HolisticHealth #QuestionEverything #HealthFreedom   3 Key Takeaways: Blind trust in the medical system can be dangerous: The leading cause of death is iatrogenic (medical error), so it's crucial to question everything and never assume the experts always have your best interest at heart. Advocacy starts with education and asking better questions: Don't be afraid to demand details, read package inserts, and challenge recommendations—your loved one's outcome depends on it. Investing in your own health is not a luxury, it's a necessity: Waiting for a crisis to learn is a losing strategy. Daily self-education, prevention, and mindset work are non-negotiable if you want to stay empowered and out of the system's traps.    Quotes:  “The quality of your life is dictated by the quality of questions you ask. If you don't ask quality questions, you're going to eventually be forced into a circumstance that makes you.” “Being alive doesn't mean you're winning. The system's designed to lose—and if you don't take control, someone else will.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Book a Consult [yes, it's free] with our Concierge Coordinator & Dr. Nicole  We are fanatical about relationships. Working on your health, your mind, and essentially your life is the best thing you can do for yourself [and the people you love]. This is why we want to get to know you and make sure we are aligned so we can build a relationship rooted in trust and partnership for growth. If anything, you can at least use this call for clarity on your best move even if that is not working with us. We are here to provide value in this world, so just book the call: https://www.integrativeyou.health/onboarding Got questions? You can call or text us at 732-810-1084.

I asked my AI app to speak as the ultimate philosopher/psychologist. I want you to blend ancient wisdom with modern science, stoicism, Jung, neuroscience, all of it. Now give me five brutal truths about the human mind. The kind of truths people need to hear if they want to stop wasting their life.

In this first part of a 3-part series, Dr. Nicole and Dr. Nick get real about the emotional rollercoaster of being a caretaker during a family health crisis. Using the personal story of Nicole's mother's hemorrhagic stroke, they unpack the truth behind the “caretaker” instinct, the dangers of swooping in to save, and the real power of loving someone through their own journey—without losing yourself in the process. This episode is a no-BS look at the intersection of family, health, emotional triggers, and the generational patterns that shape how we show up in crisis.   #IntegrativeYou #CaretakerTruths #FamilyHealing #GenerationalHealth #MindBodyMedicine #HealthAdvocate #InspiredLiving #ConsciousCare #BreakingPatterns #HolisticHealth   3 Key Takeaways: You can't save someone who isn't ready to be saved. True healing starts with the individual's choice, not your desperation to fix them. Caretaking from desperation fuels resentment and drains everyone. Showing up from inspiration and love—not fear—creates real support and growth for both parties. Family health crises expose generational patterns and force accountability. The energy you bring (fear or empowerment) directly impacts the healing environment, and sometimes the best thing you can do is step back and let others own their journey.  Quotes:  “You can't save anyone. It's not your job. It's not your journey. The best thing you can do is love them where they are.” “Nothing good comes out of desperation. You need to calm your system and support from inspiration, not fear.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Book a Consult [yes, it's free] with our Concierge Coordinator & Dr. Nicole  We are fanatical about relationships. Working on your health, your mind, and essentially your life is the best thing you can do for yourself [and the people you love]. This is why we want to get to know you and make sure we are aligned so we can build a relationship rooted in trust and partnership for growth. If anything, you can at least use this call for clarity on your best move even if that is not working with us. We are here to provide value in this world, so just book the call: https://www.integrativeyou.health/onboarding Got questions? You can call or text us at 732-810-1084.

On Episode 91 of the VITAL HOOPS Podcast Giovanni speaks about his experience with the Jamaican basketball National Team, being a vegan athlete and his movement VEGAN VYBZ.VEGAN VYBZ by Giovanni FraseCaribbean Vegan Fusion Vol 1:(For those just beginning their plant-based journey. 30 recipes under 30 minutes, plant-based made easy.)https://5011275988201.gumroad.com/l/VeganVybzVol1VEGAN VYBZ Merchhttps://theminimumbrand.store/collections/vegan-vibezIG:Vegan Vybz - https://www.instagram.com/veganvybzco/Giovanni Fraser - https://www.instagram.com/jamaicangiovanni/BESE SAKA AFRO VEGAN FEST:IG - https://www.instagram.com/besesakafest/Tickets - https://shotgun.live/fr/festivals/bese-saka-afro-vegan-fest-2-e-editionBook Recommendation by Giovanni:“Time to Think: Listening to Ignite the Human Mind” by Nancy Kline.Health Tip by Fernando: Stay Hydrated.VITAL HOOPS:PayPal - https://www.paypal.me/fernandocardenasxbIG - https://www.instagram.com/vitalhoopspodcast/X - https://x.com/vitalhoopspod?s=21&t=85bjotFh3FNXUA1gF_Z7AAWeb - https://www.blackpowermedia.org/vital-hoopsEmail - vitalhoopspodcast@gmail.comYouTube - https://youtube.com/playlist?list=PLgK7KurzJEEYVyyaCM-mVzosBvvbzTFKF&si=nhtVA5yDy-AKMtfVSpotify - https://open.spotify.com/show/4ESezb6SHaWuVLvT63iHjs?si=LtISLrO8S7Gqv2wfn4d22QApple Podcasts - https://podcasts.apple.com/fr/podcast/vital-hoops/id1615829205VITAL HOOPS is 4 THE KULTURE#vitalhoops #vitalhoopspodcast #blackpowermedia #blackpowermediareloaded #340ms #guerrillarepublikcuba #liguepanafricaineumoja #diasporarockers#panafricanism #basketball #hiphop #vegan #afrovegan #healthandwellness #holistichealth#besesakaafroveganfest #afrocuban #jamaicabasketball #giovannifraser #veganvybz 

This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and co-authors of the soon-to-be released (and definitely-to-be brilliant) Hacking The Human Mind. Richard is, of course, returning for a record third appearance on Call To Action® although we have respectfully honoured his request to not be left alone with Giles. Responsible for opening industry eyes to the potential of behavioural science, Richard is the author of two books that serious marketing types like you and I could not do without – The Choice Factory and The Illusion of Choice. Alongside him today, as is so often the case, is MichaelAaron Flicker, founder and president of (Zeeenno-Sigh) XenoPsi Ventures, a brand incubator firm that helps out all kinds of companies with financial, marketing and intellectual capital. As well as co-hosting their pod, and co-authoring their book, they've completed a hattrick of Co's by co-founding the Consumer Behaviour Lab, where they apply their considerable collective knowledge to help make marketing smarter, better and less stinky. In an episode where we open the sunroof on the human mind and reveal there's much more to it than day dreams, crippling doubt and song lyrics from 1996, we hear from two of the field's most compelling experts on what it really takes for a brand to be chosen. This episode is proudly dedicated to Rory Sutherland.    Follow Richard and MichaelAaron on LinkedIn.   ///// Timestamps 08:27 - Reflections on Career Path and Pivots 10:09 - Richard's Tribute to Ozzy Osbourne 12:39 - How Richard and Michael Met 14:22 - The Concept Behind Their New Book 16:01 - Writing Process and Collaboration Insights 20:21 - Discussion on Haagen-Dazs and Country of Origin Effect 25:04 - The Power of Naming: Patagonian Toothfish vs. Chilean Sea Bass 30:07 - Marketing Confusion Between Marketing and Sales Their Book Recommendations are: Alchemy by Rory Sutherland Tiny Habits by BJ Fogg /////

Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world's most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth. Today we discussed: 00:00 Start 01:03 Meet Michael Aaron Flicker 01:46 Hacking the Human Mind 02:47 Do Brands Know Psychology? 04:05 Challenging Marketing Myths 05:57 Behavioral Science Lab Work 07:43 Apple's iPod Memory Trick 10:41 Why 17 is Magic 12:09 Surprising Brand Psychology 13:37 The Peak-End Rule 16:23 Ethics of Mind Hacking 18:19 Getting Started Guide Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Ако това, което правим, ви харесва, можете да ни подкрепите тук: https://www.patreon.com/c/ratiobg В новия епизод на Ratio Talks гост е Пол Блум – психолог, бестселъров автор и един от участниците в тазгодишното Ratio Forum - пролет. Блум е професор в Йейл и Университета в Торонто. Неговите изследвания се фокусират върху необичайните пътища, по които умът ни нарушава собствените си правила – защо понякога съзнателно търсим дискомфорт, защо ни привлича пакостта и какво прави девиацията толкова удовлетворяваща. Той е автор на редица влиятелни книги, сред които Against Empathy, How Pleasure Works и най-новата му – Psych: The Story of the Human Mind, в която разглежда човешкото поведение в цялата му противоречивост. Разговорът е неформален, но засяга теми като утилитаризма, културните препратки в True Detective, както и странните навици, които ни правят хора. Видео към епизода тук: https://youtu.be/OA9qhpIYnUc #english In the new episode of Ratio Talks, our guest is Paul Bloom – psychologist, bestselling author, and participant in this year's Ratio Forum Spring. Bloom teaches at both Yale and the University of Toronto. His research explores why we sometimes seek out discomfort, what draws us to mischief, and why breaking norms can feel so rewarding. His books include Against Empathy, How Pleasure Works, and his latest, Psych: The Story of the Human Mind. In this episode, we talk about utilitarianism, the cultural layers of True Detective, and the quirks that make us human – all in a slightly informal but highly engaging conversation. Video here: https://youtu.be/OA9qhpIYnUc

This episode of Integrative You Radio dives deep into the real root causes of lactose intolerance, debunking the common myths about genetics and focusing on the body-mind connection. Dr. Nicole Rivera and Dr. Nikki Rizzo break down why gallbladder and liver health are at the core of lactose intolerance, and why it's not just about what runs in your family. The conversation also explores how micro and macro life stressors, emotional expression, and daily choices all impact your physical health—and how true healing is possible when you address both the physical and emotional layers.   #IntegrativeHealth #LactoseIntolerance #GallbladderHealth #LiverDetox #FunctionalMedicine #MindBodyConnection #EmotionalHealing #HolisticWellness #IntegrativeYouRadio #RootCauseHealing   3 Key Takeaways: Lactose intolerance is rarely “just genetics.” It's often a sign of underlying gallbladder dysfunction and liver overload—usually from years of accumulated toxins, not just your DNA. Your emotional health is directly tied to your physical health.Micro-stresses (like tolerating a toxic boss or relationship) and macro traumas both affect your gallbladder and liver, impacting your body's ability to process foods like dairy. Symptoms can be part of healing, not just a problem.Discomfort during detox or emotional breakthroughs is often your body's way of resolving old wounds—so don't panic, get curious, and seek support if you need it.  Quotes:  “Lactose intolerance stems from gallbladder dysfunction… If you can't break down lactose, it's because your gallbladder is not working properly. It's not just your genes.” “Sometimes symptoms are the body's cry for help, and sometimes they're part of the resolution. The key is knowing the difference—and not giving up on yourself.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Book a Consult [yes, it's free] with our Concierge Coordinator & Dr. Nicole  We are fanatical about relationships. Working on your health, your mind, and essentially your life is the best thing you can do for yourself [and the people you love]. This is why we want to get to know you and make sure we are aligned so we can build a relationship rooted in trust and partnership for growth. If anything, you can at least use this call for clarity on your best move even if that is not working with us. We are here to provide value in this world, so just book the call: https://www.integrativeyou.health/onboarding Got questions? You can call or text us at 732-810-1084.

In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science for brand growth. Then, they revisit the Häagen-Dazs case study—exploring how foreign branding and price relativity helped transform everyday ice cream into a luxury experience that set powerful consumer expectations.

I believe that the internal vibrational frequency we radiate synchronizes with reality gifting us with MIRACLES, and come out of nowhere when we least expect it..... Death and loss are wake up calls for radical mental, emotional and spiritual growth. But only if we face it, and choose to process the thoughts and feelings associated with such a loss. Our brain wants to keep us on auto-pilot mode, rather than learning new insightful life-worthy lessons! "I had only two choices on how to deal with yet another Death, wallow in self-pity and guilt or relentlessly search for all the Hidden WISDOM I possibly could find...." ~ Karen Love Lee As I drew from all the past ENLIGHTENMENT I had gained in the recovery of every death up until this point, I was able to TRUST the healing process....regenerating profound feelings of FAITH. "The subconscious mind acts first on the dominating desires which have been mixed with emotional feeling, such as faith." "FAITH is the head chemist of the mind." ~ Napoleon Hill, Author of Think and Grow Rich As I laser focused on elevating self-realization, without being aware that this new wisdom was enhancing my trust and faith, my brain was sending and receiving energetic signals. Napoleon Hill likens this to "radio waves transmitted by the brain."   "Our minds become magnetized with the dominating thoughts we hold in our minds, and these magnets attract to us the forces, the people, the circumstances of the life which harmonize with the nature of our dominating thoughts." ~ Napoleon Hill, Author of Think and Grow Rich The more consistently we align our mental frequency with a wish or goal the more the universe mysteriously shifts to create what is imagined into the material form. Poof! Another horse that has been on my wish-list appears, a Freisian Stallion. But, this time it's a new consciousness experience. Granted, manifesting dream horses is typical for me. But what is atypical is the underlying driving force. In the past I was driven by the unconscious need to bury or hide from pain, not untainted pleasure. This time, I diligently transformed the pain into deeply rooted passion stemming from my soul. Rather than numbing or disguising the problem with a band-aid fix. In retrospect, I used a lot of horses to mask UNconscious insecurities, and vowed not to repeat this unhealthy self-sabotaging pattern. No matter the cost or sacrifice. Because it only prolongs hidden heartache. Learning from my past history, I was able to make a conscious choice to stop this maddening cycle. Ta-dah!!!! As a result of this promise to mySELF, I ended up exponentially elevating my mental, emotional and spiritual acuity to the next-level!!!! More said, this time I didn't use something or someone to cover up or mask my deep-seated inner turmoil and grief. As humans, we are automatically designed to override EMOTIONAL processing in times of crisis, which distorts and deflects us from what eternally matters ~ soulful happiness and fulfillment. In my particular case, if I had distracted myself by getting a quick-fix, adenaline high from simply replacing my deceased horse with a new dream horse, I would have missed all the empowering Evolutionary Consciousness. Hence, intensifying my "Infinite Intelligence." As Napoleon Hill describes it, is the all-pervading intelligence of the universe -- a boundless source of ideas, inspiration, and guidance. It communicates through the subconscious and imagination, and it responds when desire, faith, and action are aligned. "The univers is asking... Show me your new vibration, I will show you miracles." ~ Solancha Bottom line: I ended up embodying the best of both worlds of the Human Mind. The World of Logic and The World of Mysticism.  The Power of Fantasy becoming REAL. Not only did I get radical wisdom, I miraculously magnetized my next DREAM Horse, Arion Vrai!!!! #BelieveInMIRACLES #EmpoweringYouThroughUs 

This episode of Integrative You Radio dives into the real reasons kids “rebel” and push back against their parents. Dr. Nicole and Dr. Nick get raw about their own childhoods, family dynamics, and how generational patterns, energy, and authenticity shape the way kids behave. They break down why walking your talk as a parent is everything, and why communication, vulnerability, and self-awareness are the keys to raising empowered, connected kids (and healing yourself along the way).   #ConsciousParenting #GenerationalHealing #FamilyDynamics #AuthenticParenting #ParentingPodcast #IntegrativeYou #WalkYourTalk #ParentingTips #MindfulParenting #FamilyLegacy   3 Key Takeaways: Kids See Through Everything: Children are hyper-aware and pick up on energy, not just words. If you're not walking your talk, they'll call you on it—consciously or not. Connection Over Control: The “why” matters. When kids act out, they usually crave understanding, not just rules. Explaining, connecting, and meeting them at their level (even with dinosaurs!) is a game-changer. Heal Yourself, Heal Your Family: The biggest impact you can make as a parent is showing up as your best, most authentic self. Accountability, vulnerability, and self-reflection create a ripple effect through your kids and even your lineage.  Quotes:  “It's not about what you say, it's about what you do—and it's about your energy. Kids can feel the tension, even if you think you're hiding it.” “You can only really be in control of yourself. If you show up differently, you create the biggest impact on your children—period.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Book a Consult [yes, it's free] with our Concierge Coordinator & Dr. Nicole  We are fanatical about relationships. Working on your health, your mind, and essentially your life is the best thing you can do for yourself [and the people you love]. This is why we want to get to know you and make sure we are aligned so we can build a relationship rooted in trust and partnership for growth. If anything, you can at least use this call for clarity on your best move even if that is not working with us. We are here to provide value in this world, so just book the call: https://www.integrativeyou.health/onboarding Got questions? You can call or text us at 732-810-1084.

Comments or feedback? Send us a text! In this conversation, neuroscientist and author Dr. Nikolay Kukushkin joins us to explore some of the deepest questions about the human mind. Drawing from his book One Hand Clapping, Dr. Kukushkin offers a rare synthesis of biology, evolution, and philosophy—challenging us to reconsider not only how the mind works, but what it means to be a mind at all.Topics & Questions Covered:What inspired One Hand Clapping and the central questions it seeks to answerThe brain as a “singularity” of nature's complexity and its implications for consciousnessConsciousness through the neurobiology of psychedelicsThe value and meaning of memory vs. the present momentThe dopamine “economy” and its links to addiction, burnout, and anxietyWhy unpredictability—not reward—drives behavior“The cortex wants peace, the reward system wants chaos” – reconciling two competing systemsHow social life shaped intelligence and what loneliness does to the brainCan AI help us understand our own minds?The role of uncertainty in long-term happiness and mental wellnessWhy “life isn't a problem to solve—it's something to be experienced”Nikolay Kukushkin, PhD, is a neuroscientist, writer, and science communicator whose work bridges hard science and human experience. Trained at institutions such as Oxford and Harvard, he has conducted pioneering research on memory formation, synaptic plasticity, and the neural basis of learning. Currently based at NYU's Carew Laboratory, he investigates the molecular foundations of behavior.Beyond his academic work, Dr. Kukushkin has written hundreds of popular science articles in both Russian and international media, earning recognition for his ability to combine clarity, scientific rigor, and philosophical insight. One Hand Clapping is his first book in English, following its acclaimed Russian release by Alpina Non-Fiction. He lives in New York with his wife, continuing to explore what makes the human brain not only a machine of thought but a vessel of meaning.Learn More:Website: nikolaykukushkin.com

We're thrilled to announce the upcoming launch of Hacking the Human Mind, A new book exploring how behavioral science powers the world's most iconic brands. Re-watch this episode and get ready for Hacking the Human Mind, hitting shelves September 30th.

Alpha Hour Exhortation - Episode 1055

Gillespo and I (and Tiff) have spoken about cults before as part of bigger and broader conversations, but in this episode, David literally breaks the process down into the practical science, psychology, and sociology, and walks us through his fascinating (and terrifying) 'Five-Step Protocol for Hijacking the Human Mind. There's so much super interesting stuff in this one, and all you Gillespo superfans will love it.See omnystudio.com/listener for privacy information.

This episode of Integrative You Radio dives deep into the real reasons some people experience radical health breakthroughs—while others don't. Dr. Nicole and Dr. Nick get raw and honest about why following every protocol doesn't guarantee results, why “being the perfect patient” is not the secret, and the three foundational mindset shifts that create true transformation. Through powerful client stories, they unpack the difference between just “feeling better” and actually becoming a new version of yourself. If you're ready to stop hustling for symptom relief and start building a legacy of health, this one's for you.   #IntegrativeYou #FunctionalMedicine #MindsetHealing #GenerationalHealth #RadicalRemission #BreakthroughHealth #HolisticHealing #WellnessPodcast #HealthTransformation #LegacyHealth   3 Key Takeaways: It's Not About Discipline—It's About Mindset: The biggest health breakthroughs come from openness, trust, and having a vision beyond just “feeling better.” Doing all the right things isn't enough if you're not willing to think differently. True Healing Demands Vulnerability: Letting go of control, being willing to get uncomfortable, and breaking old patterns (even generational ones) is what actually creates lasting change—not just supplements and protocols. Symptoms Are Feedback, Not Enemies: Your body's challenges might actually be serving you or teaching you something. The real work is shifting your perspective and asking, “Why do I want to be well—and who am I becoming in the process?”  Quotes:  “It's not about being the A student or doing everything perfectly. The people who get the best results are the ones who are open, trust the process, and have a vision beyond just feeling better.” “Sometimes you just need to burn the old template and build from the ground up. Stop fixing. Start building.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Book a Consult [yes, it's free] with our Concierge Coordinator & Dr. Nicole  We are fanatical about relationships. Working on your health, your mind, and essentially your life is the best thing you can do for yourself [and the people you love]. This is why we want to get to know you and make sure we are aligned so we can build a relationship rooted in trust and partnership for growth. If anything, you can at least use this call for clarity on your best move even if that is not working with us. We are here to provide value in this world, so just book the call: https://www.integrativeyou.health/onboarding Got questions? You can call or text us at 732-810-1084.

In this edition of Ghost Chronicles Medium Rare Lesley and Ron delve into Psychic Energy and the Human Mind...

This episode of Integrative You Radio is a real, raw truth bomb about how our culture's obsession with comfort and distraction is quietly wrecking our resilience—and fueling anxiety. Dr. Nicole gets vulnerable about the dangers of over-supporting ourselves and our kids, the illusion of control, and why chasing dopamine hits (hello, social media) keeps us stuck in fear and out of alignment. She shares hard-won lessons from her own journey, calling out the cycle of burnout and how true growth only happens when we surrender to challenge, ask better questions, and make decisions from inspiration—not desperation.   #IntegrativeYou #LimitlessLiving #MindsetShift #Resilience #Redirection #PersonalGrowth #ChallengeToGrow #ConsciousParenting #AlignedLiving #AnxietySolutions #BurnoutRecovery #DrNicoleRivera #AuthenticLiving #InspirationNotDesperation   3 Key Takeaways: Challenge Isn't the Enemy—Distraction Is: We're raising a generation terrified of discomfort, and it's robbing us of wisdom and resilience. Growth happens when we let ourselves (and our loved ones) face challenge head-on, not when we bubble-wrap life. You Can't Control Everything—But You Can Lead by Example: Trying to save others from pain or control every outcome is rooted in fear. The real power is in modeling presence, self-reflection, and aligned action—then letting others walk their own path. Rejection Is Redirection—If You're Paying Attention: When you slow down, get quiet, and ask better questions, you see that what feels like rejection is actually the universe nudging you toward alignment. Make decisions from inspiration, not desperation, and watch your life transform.  Quotes:  “If you stay fucking distracted and you also listen to other miserable people, you're fucked. In plain English, that's what's happening.” “Rejection isn't rejection—it's redirection. But you have to trust it, and you have to be present enough to see where it's leading you.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Book a Consult [yes, it's free] with our Concierge Coordinator & Dr. Nicole  We are fanatical about relationships. Working on your health, your mind, and essentially your life is the best thing you can do for yourself [and the people you love]. This is why we want to get to know you and make sure we are aligned so we can build a relationship rooted in trust and partnership for growth. If anything, you can at least use this call for clarity on your best move even if that is not working with us. We are here to provide value in this world, so just book the call: https://www.integrativeyou.health/onboarding Got questions? You can call or text us at 732-810-1084.

Dr. Nicole Rivera breaks down the real root causes behind the diabetes epidemic and why simply “managing numbers” isn't enough. She exposes the hidden dangers of processed foods, the limitations of conventional bloodwork, and shares what it actually takes to heal pancreatic function and reclaim your energy, mind, and long-term health. This is a wake-up call for visionary families and leaders who want to create generational health—by getting proactive, not just reactive.   #DiabetesPrevention #PancreaticHealth #IntegrativeMedicine #GenerationalHealth #RootCauseHealing #BloodSugarBalance #FunctionalMedicine #WellnessLeadership #RealFoodRevolution #LiveLimitless   3 Key Takeaways:   Most “normal” bloodwork is missing the full picture.Glucose and even A1C aren't enough—you need a comprehensive look at insulin, amylase, and lipase to truly assess pancreatic health and diabetes risk. Processed foods and chemical additives are sabotaging your pancreas. It's not just about sugar; it's about the hidden chemicals in your everyday foods that disrupt your body's natural ability to regulate blood sugar. You can heal and even reverse blood sugar issues—if you address the root cause. Sustainable results come from real food, lifestyle shifts, and understanding your unique biology—not just popping a pill or chasing “magic” solutions.  Quotes:  “Don't be the person that sits around saying, ‘My glucose has been great,' but you feel like shit. If you relate to the energy crashes, the cravings, the brain fog—there's an opportunity to actually do something about it.” “Are we just manipulating numbers so you feel better about the situation, or are we more interested in solving the root cause and expressing true health so that we don't have to fear disease and dysfunction?”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Book a Consult [yes, it's free] with our Concierge Coordinator & Dr. Nicole  We are fanatical about relationships. Working on your health, your mind, and essentially your life is the best thing you can do for yourself [and the people you love]. This is why we want to get to know you and make sure we are aligned so we can build a relationship rooted in trust and partnership for growth. If anything, you can at least use this call for clarity on your best move even if that is not working with us. We are here to provide value in this world, so just book the call: https://www.integrativeyou.health/onboarding Got questions? You can call or text us at 732-810-1084.

Read the full transcript here. In light of the replication crisis, should social scientists try to replicate every major finding in the field's history? Why is human memory so faulty? And since human memory is so faulty, why do we take eyewitness testimony in legal contexts so seriously? How different are people's experiences of the world? What are the various failure modes in social science research? How much progress have the social sciences made implementing reforms and applying more rigorous standards? Why does peer review seem so susceptible to importance hacking? When is observation more important than interpretation, and vice versa? Do the top journals contain the least replicable papers? What value do Freud's ideas still provide today? How useful are neo-Freudian therapeutic methods? Should social scientists run studies on LLMs? Which of Paul's books does ChatGPT like the least?Paul Bloom is Professor of Psychology at the University of Toronto, and Brooks and Suzanne Ragen Professor Emeritus of Psychology at Yale University. Paul Bloom studies how children and adults make sense of the world, with special focus on pleasure, morality, religion, fiction, and art. He has won numerous awards for his research and teaching. He is past-president of the Society for Philosophy and Psychology, and co-editor of Behavioral and Brain Sciences. He has written for scientific journals such as Nature and Science, and for popular outlets such as The New York Times, The Guardian, The New Yorker, and The Atlantic Monthly. He is the author of seven books, including his most recent, Psych: The Story of the Human Mind. Find more about him at paulbloom.net, or follow his Substack. StaffSpencer Greenberg — Host / DirectorJosh Castle — ProducerRyan Kessler — Audio EngineerUri Bram — FactotumWeAmplify — TranscriptionistsIgor Scaldini — Marketing ConsultantMusicBroke for FreeJosh WoodwardLee RosevereQuiet Music for Tiny Robotswowamusiczapsplat.comAffiliatesClearer ThinkingGuidedTrackMind EasePositlyUpLift[Read more]

Ever wonder why social media posts about food, fashion, or travel get so much love, while the deep stuff barely gets a like? In this episode, Dr. Nicole and Dr. Nick get real about what's actually behind our scrolling habits, how moving to Italy flipped their perspective, and why living in alignment with your values—not someone else's Instagram highlight reel—is the real flex. They dig into the difference between “should” and “want,” how to turn envy into inspiration, and why it's time to stop waiting for “someday” to start living.   #LiveYourValues #IntentionalLiving #SocialMediaTruth #FamilyLegacy #AuthenticLiving #ConsciousChoices #InspiredAction #ItalyLife #IntegrativeYou #MindfulScrolling   3 Key Takeaways: Social media is a mirror: What grabs your attention online is usually a reflection of what you crave or suppress in real life. Instead of feeling “less than,” use it as feedback to uncover what you truly want. Living in alignment beats living for the ‘gram: The most fulfilling choices come from knowing your own (and your family's) values—not copying someone else's journey or highlight reel. Don't wait for permission to live: Whether it's moving to Italy or just making time for joy, stop playing the “I can't because…” game. Anything is possible when you decide your desires are worth acting on.    Quotes:  “You can sit there and say, good for them, I wish I could do that—and further that scarcity—or you can say, I'm going to make that happen because anything is possible.” “If you think you can or you think you can't, either way, you're right.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You   Ready to stop scrolling and start living? If this episode hit home and you're craving more than just inspiration—if you want to actually embody the “living in your values” vibe we talk about—then it's time to experience it for real. Join us in Italy for the Limitless Experience: a transformative, luxury retreat designed to help you break out of autopilot, rediscover what lights you up, and create your own version of a Limitless 2.0 life. Imagine a week of authentic connection, epic food, and soul-expanding adventure—all while surrounded by people who get it. Don't just watch others live boldly online. Be the one who inspires. Spots are limited. Check out the details and claim your seat at Integrative You Limitless Experience in 2026.

AI as Existential Risk or Government Tool (01:01:19 – 01:07:13) Covers contrasting perspectives on AI, including Yudkowsky's apocalyptic warnings, Kurzweil's utopian visions, and concerns that government and corporations will weaponize AI to control society. AI-Induced Psychosis and User Vulnerability (01:07:14 – 01:14:57) Explores real-world incidents of mental breakdowns linked to extended interactions with chatbots, with examples of hallucinations, delusions, and cases resulting in psychiatric commitment or death. The Rise of the 'Transgender Child' Narrative (01:36:36 – 01:47:46) Traces the origin and media promotion of transgender identity in children from psychiatric labeling in the 1960s to medical interventions and mainstream coverage starting in 2007. Critique of Parental Roles in Gender Transitioning (01:51:33 – 01:55:33) Analyzes how parental affirmation and social pressure may drive children toward transitioning. Highlights concerns of grooming, overbearing parenting, and ideological conformity pushed through media and schools. Tech Billionaires and the Loneliness Economy (02:01:11 – 02:04:56) Discusses the rise of AI chatbot companions promoted by Musk and Zuckerberg amid growing social isolation, especially post-COVID, with commentary on digital loneliness culture. Opposition to AI Data Centers and Local Government Overreach (02:04:39 – 02:11:25) Explores how data centers face public backlash due to environmental strain, government subsidies, secret land deals, and federal preemption overriding local control. Synthetic Human DNA and Government-Linked Bioengineering (02:12:52 – 02:18:55) Critiques the Synthetic Human Genome Project funded by the Wellcome Trust, warning about bioethical concerns, corporate motives, and genetic manipulation under state influence. Trump-Musk Feud and Political Fallout Over Big Beautiful Bill (02:29:59 – 02:38:44) Covers Musk's criticism of Trump's omnibus bill, the loss of fiscal credibility, and escalating personal accusations involving campaign money, subsidies, and Epstein-related smears. Foreign Lobby Influence and Israel Aid Criticized by Massey (02:56:53 – 03:01:36) Massey argues against foreign aid to Israel and questions the outsized influence of pro-Israel lobbying groups like AIPAC. Attack ads conflate dissent with siding with enemies. AI Enforcement: Hertz Rental Scanners Issue Fines (03:16:51 – 03:20:424) Hertz's automated vehicle scanners are charging customers hundreds of dollars for minor or invisible damages. AI is criticized as an inflexible system used to extract fees without human judgment. Lab-Grown Meat and Failed Climate Tech Hype (03:20:24 – 03:23:30) Lab-grown meat is framed as another overhyped climate solution following the path of biofuels, with criticisms about its taste, cost, and reliance on manufactured optimism. Ohio COVID Official Eyes Governorship (03:24:07 – 03:25:08) Amy Acton, known for her strict COVID-era policies, is attempting a political comeback amid public distrust of health officials and changing attitudes on pandemic management. Psychological Damage from COVID Response (03:28:39 – 03:29:50) The lasting psychological trauma from pandemic-era mandates, including fear and isolation, is discussed as a societal failure with lingering effects on public behavior. DOJ Prosecutors Fired Over Jan 6 Cases (03:29:50 – 03:32:30) Multiple Justice Department prosecutors involved in January 6 cases were fired, with critics calling it a political purge and defenders noting the prosecutors' controversial actions. NYC Politician Proposes Taxing White Neighborhoods (03:32:31 – 03:33:58) Mayoral candidate Zoran Mamdani supports shifting tax burdens to wealthier, whiter NYC neighborhoods, sparking backlash and accusations of racialized policymaking. Politicians Debate Loyalty to Israel (03:34:17 – 03:37:58) Candidates debate who supports Israel more strongly, with one refusing to commit to visiting Israel as mayor, highlighting how American politicians compete for pro-Israel credibility. Gaza Civilians Killed Seeking Aid (03:41:51 – 03:43:26) Over 400 Palestinians have reportedly been killed trying to access humanitarian aid in Gaza, with Israeli forces accused of indiscriminate fire. The death toll has reached staggering levels. Civilian Casualties Ignored or Denied (03:44:29 – 03:45:21) Despite overwhelming death tolls, Israeli forces deny targeting civilians or claim ignorance of specific incidents, while critics cite clear evidence of indiscriminate attacks. Israeli Soldiers Admit Crowd Killings (03:53:27 – 03:55:01) Israeli soldiers reportedly confirm they are ordered to fire on crowds of aid-seekers, contradicting official narratives and reinforcing claims of systematic civilian targeting. Follow the show on Kick and watch live every weekday 9:00am EST – 12:00pm EST https://kick.com/davidknightshow Money should have intrinsic value AND transactional privacy: Go to https://davidknight.gold/ for great deals on physical gold/silver For 10% off Gerald Celente's prescient Trends Journal, go to https://trendsjournal.com/ and enter the code KNIGHT Find out more about the show and where you can watch it at TheDavidKnightShow.comIf you would like to support the show and our family please consider subscribing monthly here: SubscribeStar https://www.subscribestar.com/the-david-knight-showOr you can send a donation throughMail: David Knight POB 994 Kodak, TN 37764Zelle: @DavidKnightShow@protonmail.comCash App at: $davidknightshowBTC to: bc1qkuec29hkuye4xse9unh7nptvu3y9qmv24vanh7Become a supporter of this podcast: https://www.spreaker.com/podcast/the-david-knight-show--2653468/support.

AI as Existential Risk or Government Tool (01:01:19 – 01:07:13) Covers contrasting perspectives on AI, including Yudkowsky's apocalyptic warnings, Kurzweil's utopian visions, and concerns that government and corporations will weaponize AI to control society. AI-Induced Psychosis and User Vulnerability (01:07:14 – 01:14:57) Explores real-world incidents of mental breakdowns linked to extended interactions with chatbots, with examples of hallucinations, delusions, and cases resulting in psychiatric commitment or death. The Rise of the 'Transgender Child' Narrative (01:36:36 – 01:47:46) Traces the origin and media promotion of transgender identity in children from psychiatric labeling in the 1960s to medical interventions and mainstream coverage starting in 2007. Critique of Parental Roles in Gender Transitioning (01:51:33 – 01:55:33) Analyzes how parental affirmation and social pressure may drive children toward transitioning. Highlights concerns of grooming, overbearing parenting, and ideological conformity pushed through media and schools. Tech Billionaires and the Loneliness Economy (02:01:11 – 02:04:56) Discusses the rise of AI chatbot companions promoted by Musk and Zuckerberg amid growing social isolation, especially post-COVID, with commentary on digital loneliness culture. Opposition to AI Data Centers and Local Government Overreach (02:04:39 – 02:11:25) Explores how data centers face public backlash due to environmental strain, government subsidies, secret land deals, and federal preemption overriding local control. Synthetic Human DNA and Government-Linked Bioengineering (02:12:52 – 02:18:55) Critiques the Synthetic Human Genome Project funded by the Wellcome Trust, warning about bioethical concerns, corporate motives, and genetic manipulation under state influence. Trump-Musk Feud and Political Fallout Over Big Beautiful Bill (02:29:59 – 02:38:44) Covers Musk's criticism of Trump's omnibus bill, the loss of fiscal credibility, and escalating personal accusations involving campaign money, subsidies, and Epstein-related smears. Foreign Lobby Influence and Israel Aid Criticized by Massey (02:56:53 – 03:01:36) Massey argues against foreign aid to Israel and questions the outsized influence of pro-Israel lobbying groups like AIPAC. Attack ads conflate dissent with siding with enemies. AI Enforcement: Hertz Rental Scanners Issue Fines (03:16:51 – 03:20:424) Hertz's automated vehicle scanners are charging customers hundreds of dollars for minor or invisible damages. AI is criticized as an inflexible system used to extract fees without human judgment. Lab-Grown Meat and Failed Climate Tech Hype (03:20:24 – 03:23:30) Lab-grown meat is framed as another overhyped climate solution following the path of biofuels, with criticisms about its taste, cost, and reliance on manufactured optimism. Ohio COVID Official Eyes Governorship (03:24:07 – 03:25:08) Amy Acton, known for her strict COVID-era policies, is attempting a political comeback amid public distrust of health officials and changing attitudes on pandemic management. Psychological Damage from COVID Response (03:28:39 – 03:29:50) The lasting psychological trauma from pandemic-era mandates, including fear and isolation, is discussed as a societal failure with lingering effects on public behavior. DOJ Prosecutors Fired Over Jan 6 Cases (03:29:50 – 03:32:30) Multiple Justice Department prosecutors involved in January 6 cases were fired, with critics calling it a political purge and defenders noting the prosecutors' controversial actions. NYC Politician Proposes Taxing White Neighborhoods (03:32:31 – 03:33:58) Mayoral candidate Zoran Mamdani supports shifting tax burdens to wealthier, whiter NYC neighborhoods, sparking backlash and accusations of racialized policymaking. Politicians Debate Loyalty to Israel (03:34:17 – 03:37:58) Candidates debate who supports Israel more strongly, with one refusing to commit to visiting Israel as mayor, highlighting how American politicians compete for pro-Israel credibility. Gaza Civilians Killed Seeking Aid (03:41:51 – 03:43:26) Over 400 Palestinians have reportedly been killed trying to access humanitarian aid in Gaza, with Israeli forces accused of indiscriminate fire. The death toll has reached staggering levels. Civilian Casualties Ignored or Denied (03:44:29 – 03:45:21) Despite overwhelming death tolls, Israeli forces deny targeting civilians or claim ignorance of specific incidents, while critics cite clear evidence of indiscriminate attacks. Israeli Soldiers Admit Crowd Killings (03:53:27 – 03:55:01) Israeli soldiers reportedly confirm they are ordered to fire on crowds of aid-seekers, contradicting official narratives and reinforcing claims of systematic civilian targeting. Follow the show on Kick and watch live every weekday 9:00am EST – 12:00pm EST https://kick.com/davidknightshow Money should have intrinsic value AND transactional privacy: Go to https://davidknight.gold/ for great deals on physical gold/silver For 10% off Gerald Celente's prescient Trends Journal, go to https://trendsjournal.com/ and enter the code KNIGHT Find out more about the show and where you can watch it at TheDavidKnightShow.comIf you would like to support the show and our family please consider subscribing monthly here: SubscribeStar https://www.subscribestar.com/the-david-knight-showOr you can send a donation throughMail: David Knight POB 994 Kodak, TN 37764Zelle: @DavidKnightShow@protonmail.comCash App at: $davidknightshowBTC to: bc1qkuec29hkuye4xse9unh7nptvu3y9qmv24vanh7Become a supporter of this podcast: https://www.spreaker.com/podcast/the-real-david-knight-show--5282736/support.

Dr. Nicole flies solo to unpack the overlooked root causes behind pet health issues, especially in dogs. She shares personal stories, challenges conventional veterinary practices, and empowers pet owners to seek deeper answers beyond quick fixes and invasive procedures. Nicole highlights how environmental toxins, outdated norms, and fear-driven decisions are at the core of chronic pet conditions, and she offers practical, holistic approaches for truly vibrant animal health.   #HolisticPetCare #RootCauseHealing #IntegrativeHealth #PetWellness #VibrantPets #BeyondConventional #ToxinFreePets #EmpoweredPetOwners #FunctionalMedicine #HealthyDogs   3 Key Takeaways: Root Causes Over Band-Aids: Chronic pet issues like ear infections, eye irritation, and paw licking often stem from environmental toxins and not just bacteria or fungus—address the source, not just the symptoms. Question the Norms: Mainstream pet care advice (kibble, excessive meds, unnecessary surgeries) is often profit-driven and outdated. There's a better way—trust your intuition and don't be afraid to go against the grain. Holistic, Proactive Pet Care: What works for human health applies to pets—think clean food, filtered water, toxin binders, and alternative therapies like homeopathy and red light therapy. Build a support network of holistic vets and always get a second opinion before resorting to drastic treatments.    Quotes:  “Less is more, people. We've been fed so much bullshit about how to protect our dogs—it's all driven by fear and really bad science.” “Don't normalize things just because your environment tells you this is the norm—there are plenty of other parts of the world where it is completely not the norm.   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You   Want to upgrade your pet's wellness toolkit? Check out our Amazon storefront for trusted, toxin-free essentials and holistic favorites we use for our own dogs. [Shop Our Amazon Storefront]   Book a Consult [yes, it's free] with our Concierge Coordinator & Dr. Nicole  We are fanatical about relationships. Working on your health, your mind, and essentially your life is the best thing you can do for yourself [and the people you love]. This is why we want to get to know you and make sure we are aligned so we can build a relationship rooted in trust and partnership for growth. If anything, you can at least use this call for clarity on your best move even if that is not working with us. We are here to provide value in this world, so just book the call: https://www.integrativeyou.health/onboarding Got questions? You can call or text us at 732-810-1084.

[Matt & Gaby are away this week, so please enjoy this Encore Presentation of one of our most popular episodes.] What The IF... you could see the TRUE SCALE of the Universe? We imagine entering the notorious torture device from he dastardly mind of the great Douglas Adams. Tune in to find out how it feels, and bring a BIG EGO and a hunger for fairy cake because this is a mind expanding adventure if you have a tiny, tiny, tiny, tiny, tiny HUMAN MIND. Don't Panic! ---- Got an IF of your own? Want to have us consider your idea for a show topic? Send YOUR IF to us! Email us at feedback@whattheif.com and let us know what's in your imagination. No idea is too small, or too big! --- Want to support the show? Click a rating or add a review on Apple Podcasts or your favorite podcast app! itunes.apple.com/podcast/id1250517051?mt=2&ls=1 Don't miss an episode! Subscribe at WhatTheIF.com Keep On IFFin', Philip, Matt & Gaby

In this episode, Dr. Nicole Rivera and Dr. Nick Carruthers challenge the conventional view of parasites, revealing how unresolved emotions—especially anger—can keep you stuck in cycles of chronic infection and poor health. They share personal stories and clinical insights showing that true healing often happens when you address both the mind and the body, not just the symptoms. Sometimes, parasites even play a protective role until you're ready to let go of old emotional patterns. The episode encourages listeners to reflect on how holding onto pain or anger may be hindering their progress, and spotlights the power of emotional healing for lasting, generational health.   #IntegrativeMedicine #MindBodyHealing #ParasiteCleanse #EmotionalHealth #FunctionalMedicine #HolisticHealth #ReleaseAnger #QuantumHealing #GenerationalHealth #IntegrativeYou   3 Key Takeaways: Parasites Aren't Just Physical—They're Emotional: Persistent parasite infections often mirror unresolved emotional states, especially anger. True healing requires addressing both the biochemical and emotional roots, not just taking more supplements. Anger as Fuel (Until It Isn't): Anger can be a powerful motivator, but when it stops serving you, it can keep you stuck—physically and energetically. Letting go of anger can be the missing link to finally clearing stubborn health issues. Your Mind Dictates Your Biology: The body is always seeking balance. When you shift your mindset and beliefs, you create real, measurable changes—sometimes even passing parasites without any supplements, just by doing the deep inner work.    Quotes:  “When you don't need your anger anymore, you will pass your parasites.” “Understanding enhances belief—when you feel supported and know what's happening in your body, your outcomes are better.”   Find Integrative You Radio On: Website Youtube  Apple Spotify   2 Doctors Committed to Innovating the Healthcare Experience. Integrative You Radio is hosted by husband-and-wife duo, Dr. Nicole Rivera and Dr. Nick Carruthers. With their voracious curiosity for Integrative Medicine, the Human Mind, Aligned Parenting, and Entrepreneurship, they bring a fresh perspective to the table. They aim to debunk the BS that is holding you back in your health, your relationships, and your life. Each episode is designed to challenge your thinking, push boundaries, and inspire you to see your life through a new lens. Dr. Nicole and Dr. Nick share transformative insights that have revolutionized their lives and the lives of their clients at Integrative You. This is raw. This is real. This is Integrative You Radio— where we blow shit up for the sake of human innovation.   Links: Website: Integrative You Instagram: Dr. Nicole Rivera & Integrative You Book a Consult [yes, it's free] with our Concierge Coordinator & Dr. Nicole  We are fanatical about relationships. Working on your health, your mind, and essentially your life is the best thing you can do for yourself [and the people you love]. This is why we want to get to know you and make sure we are aligned so we can build a relationship rooted in trust and partnership for growth. If anything, you can at least use this call for clarity on your best move even if that is not working with us. We are here to provide value in this world, so just book the call: https://www.integrativeyou.health/onboarding Got questions? You can call or text us at 732-810-1084.