Podcasts about distinctiveness

Only 15% of brand assets are truly distinctive. And just 19% of logos achieve "gold" status in recognizability according to a study by Ipsos and JKR. So which marketing strategy matters more: differentiation or distinctiveness?In this episode, Elena, Angela, and Rob debate whether brands should focus on meaningful differentiation or memorable distinctiveness. The hosts explore research showing that while differentiation plays a more limited role than traditionally assumed, distinctiveness is crucial for getting into consumers' consideration sets. They also examine how category dynamics impact which strategy dominates and share real-world examples of brands that excel at either approach. Topics covered: [01:00] Research from Rob Myerson on Byron Sharp's distinctiveness claims[03:00] The case for focusing on distinctiveness in marketing[06:00] Why differentiation gives brands resilience and pricing power[09:00] How category dynamics impact strategy importance[12:30] The role of distinctiveness in TV advertising effectiveness[19:00] Examples of brands excelling at distinctiveness vs differentiation  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2021 WARC Article: https://www.warc.com/newsandopinion/opinion/what-does-byron-sharps-research-really-tell-us-about-differentiation/en-gb/4314 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠⁠⁠In this episode, Marcus, Co-Founder of Tommy, shares how his global digital studio helps leading brands like Netflix, TikTok, and Amazon Prime stand out in crowded markets through the power of distinctiveness. He explains why true distinctiveness goes beyond being different, how emotional connections drive brand memorability, and how cognitive neuroscience is changing the way marketers think about building lasting brands.Marcus also unpacks the mistakes brands make by following category playbooks, the rise of fearless emerging brands, and why consistent, committed behaviors—not one-off stunts—build long-term brand loyalty. A must-listen for anyone serious about creating standout, future-proof brands.Guest BioMarcus is the Co-Founder of Tommy, a digital creative studio that partners with some of the world's leading brands, including Netflix, TikTok, YouTube, Amazon Prime, Paramount Pictures, Google, and Tottenham Hotspur. With offices in London, Los Angeles, and Singapore, Marcus leads a team that specializes in building distinctive, memorable brand experiences across global markets.Drawing on over 15 years of experience navigating Hollywood's fast-evolving marketing landscape, Marcus has become a recognized expert in brand distinctiveness. Under his leadership, Tommy developed the industry's first distinctiveness framework—rooted in cognitive neuroscience research—to scientifically measure how advertising impacts memory and emotional engagement. Today, Marcus helps brands cut through the noise, build lasting emotional connections, and drive true brand differentiation.TakeawaysDistinctiveness, not just difference, is key to brand success.Emotional connections make brands more memorable.Neuroscience shows how distinctiveness drives memory and action.Brands must commit to distinctiveness beyond one-off stunts.Consistency builds recognition and loyalty.Emerging brands win by being fearless; established brands by storytelling.Chapters00:00 Welcome and Introduction to Marcus from Tommy01:16 Founding Tommy and Early Challenges03:48 How Streaming Services Changed the Studio Marketing Game04:49 Distinctiveness vs. Differentiation in Branding06:37 Real-World Examples: Beauty and Whiskey Industry's Lack of Distinctiveness11:53 Building Standout Brands: Lessons from Engine Gin and Trip Drinks14:03 The Role of Neuroscience in Brand Memorability19:04 How Emerging Brands Can Rock the Market23:30 Disrupting the Travel Category: Lujo Hotel Case Study24:01 Mistakes Brands Make by Following Social Playbooks26:02 Why Brands Must Commit to Distinctive Behavior28:58 Closing: Where to Find Marcus and TommyLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Marcus on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

You're listening to the Two Rivers PCA church podcast. We are a family of faith gathering around God's redeeming love, growing in the grace of Jesus Christ, and going to serve our neighbors.For more information, visit us at tworiverspca.org.

How to craft communication that your audience will remember.Why do some messages stick, while others go in one ear and out the other? When it comes to crafting memorable communication, Ada Aka says not all verbiage is created equal. “Certain words are intrinsically more memorable than others,” says Aka, an assistant professor of marketing at Stanford Graduate School of Business. In her research of consumer behavior and decision-making, she's uncovered how language shapes not just our perception of the world, “but how the world stays with us over time." From concrete terms to emotionally charged ones, certain words have more staying power than others, and to communicators who want to capture audiences (and keep them), she says, “Carefully chosen words, they're going to be taking the attention.”In this episode of Think Fast, Talk Smart, Aka joins Matt Abrahams to explore the science of memorable communication. From creating brand slogans that stick to choosing words that align with your message, she reveals how to create communication that won't be forgotten.Episode Reference Links:Ada AkaEp.80 Magic Words: Change What You Say to Inspire and Influence Others Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:05) - The Power of Words in Memory (03:45) - What Makes Words Memorable? (06:04) - Informal and Conversational Language (07:38) - AI & Memory (09:34) - Memorable Slogans (11:26) - Predicting Memorability: Why We Get It Wrong (13:15) - Framing in Communication (15:24) - Creating Meaningful Interactions (17:34) - The Final Three Questions (22:21) - Conclusion  ********Become a Faster Smarter Supporter by joining TFTS Premium. 

This episode is a QSR masterclass. Ken Muench is the CMO of Yum! brands, who own Taco Bell, KFC and Pizza Hut. I speak to Ken about how he started the agency that got acquired by Yum! (The Collider Lab) and his journey to being the CMO of such a large group of brands. We also talk about how all CMOs within Yum! are encouraged to swing big to make impactful campaigns and drive innovation within their brands. Ken is also the co-author of "R.E.D Marketing: The Three Ingredients of Leading Brands" which breaks down why Relevance, Ease and Distinctiveness are essential for QSR brands.Timestamps:00:00 - Intro01:07 - Ken's career background03:44 - In-house vs agency creative06:39 - Taking bigger swings07:46 - The secret to the success of The Collider Lab12:06 - Food is fuel vs experience14:42 - Why Ken wrote the book: R.E.D Marketing17:29 - The R.E.D framework20:51 - How brands grow23:58 - Why “ease” is an untapped opportunity for marketers28:26 - The power of distinctive assets30:31 - Changing the Taco Bell strapline to Live Mas!32:52 - How Yum! brands approach innovation37:14 - How Yum! brands innovation scored41:29 - What happens when innovation goes wrong44:10 - Saucy by KFC47:47 - The innovators dilemma49:44 - Taking chances: KFC FCK campaign51:48 - Ken's favourite moments as Yum! CMO53:01 - How to be a successful CMO at such a large brand55:44 - What makes a great CMO

You're listening to the Two Rivers PCA church podcast. We are a family of faith gathering around God's redeeming love, growing in the grace of Jesus Christ, and going to serve our neighbors.For more information, visit us at tworiverspca.org.

Leslie Zane, Founder and CEO of Triggers® Brand Consulting, and author of "The Power of Instinct: The New Rules of Persuasion in Business and Life."  Leslie explains that our instinctive, unconscious mind makes up about 95% of our daily choices, and marketers who focus on this instead of logical appeals see the strongest brand results. Leslie unpacks the concept of growth triggers, small but powerful cues that embed positive associations with a brand and override past negative perceptions. She also reveals why emotional marketing has limited long-term impact and urges brands to adopt strategies that leverage familiarity and instinct to grow lasting loyalty. Leslie touches on the Age of Instinct, a term she uses to describe today's emphasis on behavioral science and AI in decision-making. With marketing now focused more on the unconscious mind, Leslie believes that the future of branding is driven by the brain's associative power. She breaks down the difference between “uniqueness” and “distinctiveness” in marketing, advocating for strategies that balance fresh ideas with a sense of the familiar.  Leslie's insights challenge traditional marketing rules and provide a roadmap for leaders looking to grow authentically by aligning with the natural ways the human brain makes decisions.     Key Takeaways [03:24] Leslie explains that Kahneman's research emphasizes the unconscious mind's major role in decision-making, responsible for about 95% of our choices. However, the marketing industry mistakenly interpreted this as needing emotional appeals, which don't lead to long-lasting brand loyalty. Leslie stresses that emotional connection is an outcome, not an input, for effective persuasion. [07:59] Leslie shares that in the 90s, her work on instinctive decision-making was met with resistance, as behavioral science was not yet widely recognized in the business world. She felt isolated as she advocated for a focus on instinctive mind, a concept that took 30 years to gain mainstream acceptance. [16:31] Leslie describes the brand connectome as the network of associations tied to a brand that resides in the unconscious mind. Brands grow stronger as they develop positive, distinctive, and familiar connections over time, ultimately leading to instinctive consumer choices. [20:04] Leslie says “growth triggers” act like a brand's “miracle grow.” These are sensory cues, like McDonald's “fresh cracked egg” imagery, that add positive associations to a brand quickly, reversing negative perceptions and strengthening consumer loyalty. [25:09] Leslie notes that persuasion within a company requires treating ideas like brands. To achieve internal buy-in, she suggests building familiarity over time rather than introducing fully formed ideas. Involve key influencers in early stages, allowing people to “co-create” the idea, which increases acceptance and support. Leslie emphasizes that frequent exposure to an idea builds comfort and familiarity, making it more likely to be embraced. [28:31] Leslie discusses how the current era of AI and behavioral science emphasizes the unconscious mind's influence in business. As AI advances, it enables marketers to connect with consumers on an instinctive level, signaling a shift toward the Age of Instinct in decision-making. [32:40] Leslie highlights that while behavioral science and AI are powerful tools for persuasion, they raise ethical concerns. She stresses the importance of ethical marketing practices, as companies may manipulate consumers without their awareness. Leslie warns that as AI technology progresses, it is essential for the industry to remain vigilant, ensuring human control and prioritizing consumer well-being to prevent overstepping ethical boundaries. [39:18] And remember, “Your mind knows only some things. Your inner voice, your instinct, knows everything. If you listen to what you know instinctively, it will always lead you down the right path.” - Henry Winkler   Quotable Quotes "Emotional connection should be the outcome, not the input." "The instinctive mind calls the shots in branding and decision-making – that's where marketers need to focus." "Familiarity beats uniqueness – a brand's strength lies in building familiar, positive associations." "Instinct is the most powerful force for changing human behavior – leverage it to make your brand unforgettable." "Growth triggers act like 'miracle grow' for brands, adding positive associations that change consumer perception." "The brand connectome is a mental network – the larger and more positive it is, the stronger the brand loyalty." "Marketing to the conscious mind won't drive long-term loyalty. Our unconscious choices hold the power." "Distinctiveness, not uniqueness, makes a brand memorable – give consumers something fresh that still feels familiar." "Stop trying to persuade people; instead, align with the mind's natural instincts and your brand will grow." "We're in the Age of Instinct, where behavioral science and AI unlock new ways to connect with consumers."   This is the book mentioned in this episode Resources Mentioned The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Leslie Zane Website | Triggers® Brand Consulting Website | Leslie Zane LinkedIn | Leslie Zane Facebook |   Leslie Zane X |  

Today, we finish our last installment of ‘The 3 C's of Reformed Theology', discussing “Covenant Theology”. In addition, today's episode is also the final episode for season 1 of the podcast. We will be back with exciting new content on January 13th. We hope you continue to Stay Informed, and Stay Reformed this Holiday season. Exalt Christ and find rest in the Christmas Season. Soli Deo Gloria. Scripture: Genesis 1:26-31, Genesis 2:15-17, Romans 6:23, Genesis 3:21, Genesis 3:23-29 Additional References: The Second London Baptist Confession (1689): https://founders.org/library-book/1689-confession/ https://www.chapellibrary.org/pdf/books/lbcw.pdf?srsltid=AfmBOorAi1b6iCPqv94DjBcMhSSpcDOGwJrb9hXJSlgqxrFSgo9ofc0- Blessing and Cursing Article: https://www.ligonier.org/learn/articles/blessing-and-cursing “The Distinctiveness of Baptist Covenant Theology”: https://brokenwharfe.com/product/the-distinctiveness-of-baptist-covenant-theology-us-revised-edition/ Dr. Tom Hicks' Article: https://founders.org/articles/covenant-theology-the-law-justification-and-sanctification/ What is Dispensationalism?: https://www.ligonier.org/learn/articles/dispensationalism?srsltid=AfmBOoqBdRUFwUGMFVUqKnjK2ZsMl6xd87psefx_LVO-tB9IcXOgdOzs Social Media: YouTube: https://www.youtube.com/@StayReformed Twitter/X: https://twitter.com/stayreformed Instagram: https://www.instagram.com/stayreformed/ Facebook: https://www.facebook.com/stayreformedpodcast/ Website: https://www.stayreformed.com/ Email: contact@stayreformed.com

Roger Mosey, a former Editorial Director of the BBC, Head of TV News, and Director of Sport, discusses his lecture to the Commonwealth Journalists Association on the challenges facing public service media, the mainstream media's lack of understanding of political landscapes in the UK and US, clickbait, interactivity and audience connections, as well as cuts and talent drain at the BBC. "The BBC's Charter says it must engage the public to a very high standard with the issues of the day and inform our democracy. And that's non-negotiable. It's got to do it, and it does many times do that. It doesn't do it enough, and I think its political coverage is particularly weak. Why? Because the Westminster bubble dominates the political coverage, and there's too much about who's up, who's down, and there's too much about short-term headlines." Listen to all our episodes here: https://podfollow.com/beebwatch/view To support our journalism and receive a weekly blog sign up now for £1.99 per month: www.patreon.com/BeebWatch/membership Or if you'd rather make a one-off payment (which doesn't entitle you to the blog) please use our crowdfunding page:https://www.crowdfunder.co.uk/p/roger-boltons-beeb-watch-podcast @BeebRogerInstagram: rogerboltonsbeebwatchLinkedIn: Roger Bolton's Beeb Watchemail: roger@rogerboltonsbeebwatch.comwww.goodeggproductions.uk Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford. He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker. With this paper, he'll be showing that "not all reach is created equal" as well as how few campaigns are actually effective. I invited Tom Roach to join me for this chat. Links Felipe: https://www.linkedin.com/in/drfelipethomaz Tom: https://www.linkedin.com/in/tom-roach-5b468026/ Mark: http://www.instagram.com/markpollard For strategy training, check out http://www.sweathead.com

Introduction Overview: Joe Glover explains a simplified approach to crafting a marketing strategy. Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction. Align with Business Objectives: Marketing goals should connect directly to company objectives. SMART Goals: Specific, Measurable, Ambitious, Relevant, Time-bound. Example: Replace “get our name out there” with “increase site visits by 50% in six months.” Identify the Core Problem: Mark Ritson's “diagnosis” starts with understanding what the customer truly needs. Jobs to Be Done: Customers buy products to solve functional, emotional, or social problems. Research: Use customer feedback, social media, and reviews to pinpoint needs and pain points. Go Beyond Demographics: Use psychographics, behaviours, and values to understand your audience. Focus on Viable Segments: Consider Total Addressable Market (TAM), spending power, and reachability. Example Segment: Joe's target for ABC Limited: “fashion-forward pet owners” who value stylish pet wear. Craft a Positioning Statement: Define your brand's unique value concisely. Distinctiveness vs. Differentiation: Separate Strategy from Tactics: Start with strategy, not tactics, to avoid scattershot efforts. Use a Funnel-Based Approach: Awareness, Consideration, Purchase, Retention, Advocacy. Examples: Team Involvement: Collaborate with sales, leadership, and other departments for buy-in. Measure & Adjust: Track each tactic with specific metrics to ensure alignment with strategy. Key Steps to a Bare Minimum Marketing Strategy 1. Set Clear, Aligned Goals 2. Solving a Problem 3. Targeting and Segmentation 4. Positioning 5. Tactics

As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he also noticed that some things were broken in this new ‘era' of strategic brand designers.We explore the following topics:* Is Brand Strategy Overrated?: We dive into whether brand strategy is often overhyped, sometimes leading to boring or trendy brand identities that don't stand the test of time.* Distinctiveness is key: The key takeaway is that making your brand stand out with distinctive assets—like logos or mascots—is way more important than getting bogged down in traditional strategy stuff.* What strategy should be about: Instead of getting lost in complex strategies, we should focus on creativity and making brands that are instantly recognizable.I hope you enjoyed this conversation, please let me know in the comments how you use brand strategy (or how you avoid it

In this week's edition of the Weekly Investment Trust Podcast, Jonathan Davis, editor of the Investment Trusts Handbook, reviews the week in the markets and speaks to Jon Ingram, co-manager of the J.P.Morgan European Discovery Trust (JEDT). Section Timestamps: 0:00:53 - This week's guests 0:01:58 - Review of the week 0:06:51 - Summary of results, corporate news and announcements 0:10:40 - Money Makers Circle 0:12:18 - A question to ChatGPT 0:12:48 - Coming up in future weeks and next week's interview 0:13:50 - Q&A with Jon Ingram 0:14:31 - Changes in how the trust will be run 0:17:40 - Distinctiveness of the trust 0:21:12 - Gearing 0:26:21 - The driver for extreme valuations 0:32:04 - The trust's universe 0:34:38 - The outlook for Europe 0:38:00 - Current weightings 0:40:43 - Technology in Europe vs the US 0:44:17 - AI in the research process 0:48:13 - Why now is a good time to look at the trust 0:49:33 - Close Trusts mentioned (with tickers) include: J.P.Morgan European Discovery Trust (JEDT), Allianz Technology (ATT), HgCapital Trust (HGT), Schroder Capital Global Innovation Trust (INOV), Literacy Capital (BOOK), CT Private Equity (CTPE), BlackRock World Mining (BRWM), BBGI Global Infrastructure (BBGI), Chelverton UK Dividend Trust (SDV), Third Point Investors (TPOU), PRS REIT (PRSR). If you enjoy the weekly podcast, you may also find value in joining The Money Makers circle. This is a membership scheme that offers listeners to the podcast an opportunity, in return for a modest monthly or annual subscription, to receive additional premium content, including interviews, performance data, market/portfolio reviews and regular extracts from the editor's notebook. There is no new fund profile this week while profile author Stuart Watson is away, but last week the Circle featured Ecofin Global Utilities and Infrastructure (EGL). Future profiles will include abrdn Asia Focus (AAS) and Smithson Investment Trust (SSON). Look out for the latest edition of our new expanded weekly subscriber email which summarises Jonathan's latest thoughts and includes a comprehensive summary of all the latest news. The content of that email is also available for subscribers via the website. For more information about the Money Makers circle, please visit money-makers.co/membership-join. Membership helps to cover the cost of producing the weekly investment trust podcast, which will continue to be free. We are very grateful for your continued support and the enthusiastic response to our more than 220 podcasts since launch. You can find more information, including relevant disclosures, at www.money-makers.co. Please note that this podcast is provided for educational purposes only and nothing you hear should be considered as investment advice. Our podcasts are also available on the Association of Investment Companies website, www.theaic.co.uk. Produced by Ben Gamblin.

► About this Video In this episode of Growth Talks, Krystina Rubino sits down with Mike Lackman, former CEO of Trade Coffee and PetFlow and current board member, advisor, and investor at various ecommerce brands. Mike shares his journey through various C-suite roles, the importance of creating and maintaining a vision, and how to balance growth with profitability. He also provides insights into effective marketing strategies for the ever-evolving landscape of DTC and subscription models.  

Todd Rose is the co-founder and CEO of  Populace, and founder of the Laboratory for the Science of Individuality. Todd is also a bestselling author of "Collective Illusions," "Dark Horse," and "The End of Average."  Todd explains how the abandonment of human distinctiveness during the industrial age has left a lasting impact on our potential and fulfillment. He emphasizes that true individuality is crucial for cultivating personal potential and living fulfilling lives.  He explores the tension between individualism and collectivism, asserting that individuality should not be mistaken for selfishness. He then shifts to the challenges leaders face in balancing fairness and personalization. Todd highlights the importance of autonomy in realizing individuality and cautions against the authoritarian potential of individuality without autonomy.  Todd expresses concerns about the potential for a divided education system where some students are trained as cogs in the machine while others are nurtured to develop their individuality and agency. Todd talks about his Dark Horse Project, which explores how people achieve fulfillment and excellence by following their unique paths.       Key Takeaways [03:30] Todd discussed why individuality is central to his work and the importance of human distinctiveness and its impact on potential and fulfillment. He also compared standardization to personalization in various fields.  [06:03] Todd emphasizes the impact of the Industrial Age on individuality, psychological drives for categorization versus self-expression, and a critique of Frederick Taylor's scientific management and its effects in relation to societal transformation, human identity, and labor efficiency during the industrial revolution. [07:28] He talks about the importance of personalizing leadership while maintaining fairness, the challenges of balancing individual needs with organizational goals, and the evolving expectations of employees in the workplace. [10:45] He discusses the transformation needed in education and workplace institutions, the shift from material abundance to psychological and spiritual fulfillment, and the role of leaders in navigating paradigm shifts and fostering individuality in the context of adapting to changing societal values and promoting holistic well-being in both educational and professional settings. [14:16] He shares the challenges of giving employees more autonomy while maintaining control, the comparison of bottom-up versus top-down approaches in leadership, and the importance of clear outcomes and flexible processes in modern workplaces in relation to fostering innovation, productivity, and employee satisfaction within organizational structures. [26:47] Todd gives an example of personalized health utilizing the glycemic index and machine learning. He also shares his personal experience with personalized nutrition, highlighting the potential of technology to scale personalization in various fields by leveraging data-driven approaches to optimize individual health outcomes and enhance personalized experiences across different domains. [35:32] He introduces his book “The Dark Horse project and book”, emphasizing the transformation of individuality into fulfillment and excellence. He also shares his personal anecdotes, highlighting the impact of the Dark Horse mindset on Todd's family and their journey towards embracing uniqueness and achieving personal success. [41:57] Closing quote: Remember, "If a man is not faithful to his own individuality, he cannot be loyal to anything." - Claude McKay   Quotable Quotes "The biggest mistake we've made in the industrial age is the abandonment of the appreciation for human distinctiveness." "Harnessing your individuality is a pretty central element to really leading a fulfilling life." "The flaw with the industrial age is that in the past, it was sort of intuitive that we were categorized in the same way that we thought it was intuitive that the earth was flat." "Whereas like a Frederick Taylor, we led to a very paternalistic society that we've lived in for quite a while, which is in some ways antithetical to liberal democracies." "The biggest driver of a sense of meaning is pursuing a goal freely chosen." "It's very hard to transform institutions that are captured." "Innovation in terms of being left behind is really important." "We can get scale through personalization." "Individuality is a fact, and it's really important." "If a man is not faithful to his own individuality, he cannot be loyal to anything." - Claude McKay   These are the books mentioned in our discussion with Todd   Resources Mentioned The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Todd Rose LinkedIn | Todd Rose Website | Todd Rose Twitter |  

In the latest episode of the Sleeping Barber Podcast, we sit down with Dr. Ella Ward, a senior marketing scientist from the Ehrenberg-Bass Institute.  Dr. Ward shares her expertise on the importance of visual brand identity, the difference between being data-driven and evidence-based, how to create cohesive brand packaging and most importantly Marc and V get a lesson on Aussie rules footy! This is an episode you do not want to miss! Don't forget to join our hosts, Vassilis and Marc, for some post-podcast banter! Quote of the episode: “Your strategy can't be based on differentiation. Your competitors will catch up." Our Guest: Dr. Ella Ward Sr. Marketing Scientist @ Ehrenberg-Bass Institute Enhancing visual brand identity across a product portfolio. https://www.linkedin.com/in/ella-ward-/ Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Background Research & Literature: https://journals.sagepub.com/doi/10.1177/14707853231201852?icid=int.sj-abstract.citing-articles.4 https://www.unisa.edu.au/media-centre/Releases/2023/coloured-by-numbers/  https://www.linkedin.com/posts/ella-ward-_distinctiveassets-evidencebasedmarketing-activity-6785027383834611713-eeTI https://marketingscience.info/research-services/distinctive-assets/ Timestamps: 0:00 - Podcast Introduction 0:50 - Introduction to Ella  3:31 - Path to becoming a Marketing Scientist @ Ehrenberg-Bass Institute 4:28 - Ella's areas of research 5:23 - Visual cohesion across the brand portfolio 6:40 - The scientific revolution happening in marketing 8:39 - Marketing science matters because the real world is a very weird place 10:33 - Data-driven vs. Evidence-based marketing 13:05 - Using science to lead change 16:40 - Bloodletting & changing paradigms  18:30 - The difference between brand books and Distinctive Brand Assets (DBA) 20:44 - Making brands available & linking brands to memory 23:22 - Brand management isn't about policing, it should be fun 26:45 - Rebranding? Know what assets trigger the brand   29:20 - How effective are your DBAs at triggering memory 30:52 - Why characters are more memorable than other types of distinctive assets  34:20 - Rebranding? know the strength of your distinctive assets 36:15 - Adding to your distinctive asset pallet - Ikea voiceover 39:10 - Hagen-Dazs Case Study 39:40 - Package colours used to signal variety aren't often effective 43:17 - The danger of using colour to signal a variety 45:38 - Prioritize your branding over colour signalling 49:43 - Decreasing product packaging types to improve advertising efficiency 51:00 - Cohesive branding improves the bottom line 53:17 - Differentiation v. Distinctiveness in product packaging 58:25 - Packaging Services 1:01:45 - Post-pod with V and Marc   Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber

The guys interview Pascal Denault, the author of The Distinctiveness of Baptist Covenant Theology, and discuss the difference between Baptist Covenant Theology, Westminster Covenant Theology, and Dispensationalism Support the Show.

Exodus 20:17-21 Wisdom about your wants 1. The Distinctiveness of Coveting    Coveting is Covert.    Coveting is Comprehensive. 2. The Deception of Coveting      Deception related to your neighbor      Deception related to your God      Deception related to yourself 3. The Danger of Coveting 4. The Defeat of Coveting  Conquering Coveting: Call it and confess it Count your blessings Contemplate the Cross and Communion with Christ Celebrate the blessings of others Chase people

Exodus 20:17-21 Wisdom about your wants 1. The Distinctiveness of Coveting    Coveting is Covert.    Coveting is Comprehensive. 2. The Deception of Coveting      Deception related to your neighbor      Deception related to your God      Deception related to yourself 3. The Danger of Coveting 4. The Defeat of Coveting  Conquering Coveting: Call it and confess it Count your blessings Contemplate the Cross and Communion with Christ Celebrate the blessings of others Chase people

This is the second of two episodes where Caleb is joined by guest Brandon Adams to discuss, analyze, and consider key questions from the previous 8-week series: Comparing Baptist Covenant Theologies: 1689 Federalism and Progressive Covenantalism. In this episode, Caleb and Brandon focus on the nature of the covenants and future areas to explore between 1689Fed and PC. Resources: Comparing Baptist Covenant Theologies by Richard Lucas ⁠https://equip.sbts.edu/publications/the-past-and-future-of-baptist-covenantal-theology-comparing-1689-federalism-and-progressive-covenantalism/⁠ Christ Over All (Long and short form journal articles overviewing PC) ⁠https://christoverall.com/theme/a-primer-on-progressive-covenantalism/⁠ Kingdom through Covenant: A Biblical-Theological Understanding of the Covenants by Stephen Wellum and Peter Gentry ⁠https://a.co/d/2fH7oHt⁠ Progressive Covenantalism: Charting a Course between Dispensational and Covenantal Theologies ⁠https://a.co/d/9EQIqTr⁠ Covenantal and Dispensational Theologies: Four Views on the Continuity of Scripture edited by Brent Parker and Richard Lucas ⁠Covenantal and Dispensational Theologies: Four Views on the Continuity of Scripture⁠ 40 Questions About Biblical Theology by Jason DeRouchie, Oren Martin, and Andy Naselli ⁠https://a.co/d/aEz0HIS⁠ Covenant Theology: From Adam to Christ by Nehemiah Coxe ⁠https://a.co/d/11VEmhK⁠ The Mystery of Christ, His Covenant, and His Kingdom by Samuel Renihan ⁠https://a.co/d/apIdFdD⁠ The Distinctiveness of Baptist Covenant Theology by Pascal Denault ⁠https://a.co/d/bgnLIAH⁠ 1689 Federalism.com ⁠https://www.1689federalism.com/

This is the first of two episodes where Caleb is joined by guest Brandon Adams to discuss, analyze, and consider key questions from the previous 8-week series: Comparing Baptist Covenant Theologies: 1689 Federalism and Progressive Covenantalism. In this episode, Caleb and Brandon focus on positive takeaways from the previous episodes and dialogue a bit further on the 10 Commandments and the Sabbath in particular. Resources: Comparing Baptist Covenant Theologies by Richard Lucas ⁠https://equip.sbts.edu/publications/the-past-and-future-of-baptist-covenantal-theology-comparing-1689-federalism-and-progressive-covenantalism/⁠ Christ Over All (Long and short form journal articles overviewing PC) ⁠https://christoverall.com/theme/a-primer-on-progressive-covenantalism/⁠ Kingdom through Covenant: A Biblical-Theological Understanding of the Covenants by Stephen Wellum and Peter Gentry ⁠https://a.co/d/2fH7oHt⁠ Progressive Covenantalism: Charting a Course between Dispensational and Covenantal Theologies ⁠https://a.co/d/9EQIqTr⁠ Covenantal and Dispensational Theologies: Four Views on the Continuity of Scripture edited by Brent Parker and Richard Lucas ⁠Covenantal and Dispensational Theologies: Four Views on the Continuity of Scripture⁠ 40 Questions About Biblical Theology by Jason DeRouchie, Oren Martin, and Andy Naselli ⁠https://a.co/d/aEz0HIS⁠ Covenant Theology: From Adam to Christ by Nehemiah Coxe ⁠https://a.co/d/11VEmhK⁠ The Mystery of Christ, His Covenant, and His Kingdom by Samuel Renihan ⁠https://a.co/d/apIdFdD⁠ The Distinctiveness of Baptist Covenant Theology by Pascal Denault ⁠https://a.co/d/bgnLIAH⁠ 1689 Federalism.com ⁠https://www.1689federalism.com/

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A Classic in Apologetics on "The Distinctiveness of Christianity" and a journey through the shadowy realms of Christian Cults and deceptive doctrines with Dr. David Reagan and cult expert Dr. Ron Carlson. This episode peels back the layers of pseudo-Christian groups like Jehovah's Witnesses and Mormons, exposing the discrepancies between their teachings and historic Christian beliefs. Together, we confront the sobering impact of religious organizations that have strayed far from Scriptural truths, leading many down a path of tragic deception.In a historical look at faith and deception, Dr. Carlson shares personal stories and experiences, highlighting the importance of encouraging questions and doubts within one's spiritual journey to fortify convictions in the face of cultish allure. In a world where Cults Twist Christian Terminology to fit their agendas,  and deceive. We equip you with the tools of discernment needed to identify genuine gospel teachings. We also dive into the contentious issues within Mormonism, discussing their redefinitions of Christian concepts and the implications for those who encounter their well-trained missionaries.In the final stretch, attention turns to Freemasonry, shedding light on its rituals and beliefs that starkly contrast with the Christian faith. Dr. Carlson's insights into the incompatibility of Masonic practices with Christian doctrine serve as a stark warning to believers. With clarity and conviction, this episode stands as a call to vigilance and knowledge, empowering you to defend the faith against the encroachment of distorted messages and to hold fast to the unchanging truth of the gospel.Find Us & Follow, Likes n Share helps our Reach.-Amos37 Website-Amos37 on Facebook-Amos37 on Instagram-Amos37 on Rumble-Amos37 on Gettr-Amos37 on Gab-Amos37 on Parler

The UK is one of the most nature-depleted countries and this fact is yet another reason we need more Biophilic Design included into urban planning, architecture, design, and every environmental facet of city and town life. Robert Delius, Associate Director, Architect and Head of Sustainability at Stride Treglown is doing just that. Aiming to maximise biodiversity through design, Robert has a passion to create an Eden, where buildings and landscapes come together and there's a feeling of abundance, where there's nature and birdsong and insect life and a powerful sense of well-being. Robert's background in housing design and master planning has set him up in good stead to create good design and great places. Distinctiveness and place making are a thread through his career. He also has a particular interest in regenerative design and how great design can have a measurably positive impact on climate, ecology and people. In short, he is a brilliantly creative proactive advocate for Biophilic Design. He believes that forging a closer connection to the natural world, is extremely good for our well-being as well as being good for the planet and good for nature, and his passion for Biophilic Design is life-long. One of the projects he discusses is his Great Bow Yard project in Somerset from 2008. This had gained media attention because it had been flagged as the most energy efficient scheme in the UK. Having recently revisited the project, Robert notes that residents, are not only pleased with the low energy costs, but were actually most enthused by the shared garden and the feelings of well-being that stem from it being a beautiful spot. In this podcast, Robert talks of his background and upbringing and how that has led him to his passion for living in harmony with nature. He discusses how on his projects, and those of his colleagues, he always looks to introduce as many opportunities as possible for planting in designs, both internally and externally to reduce hard space and introduce a softer more natural element. This passion is carried through to the present day. As we said at the beginning, Robert is concerned to note that the UK is the most one of the most nature depleted countries in the world and this fact has inspired him, and others, to create a public event “Code Red for Nature” (link below), a funeral for nature in Bath on 20th April 2024. The event is open to all, even Chris Packham will be there supporting and Dan Pearson design studio will also be taking part. Great Bow Yard: https://stridetreglown.com/projects/great-bow-yard/ Code Red: https://www.coderedfornature.uk/ 2pm on Saturday 20th April 2024 in Bath, TAKE PART IN ONE OF THE MOST POWERFUL AND AMBITIOUS PIECES OF STREET THEATRE YET TO BE ENACTED ON BEHALF OF BIODIVERSITY LOSS If you like this, please subscribe! Please register for our newsletter on our website https://journalofbiophilicdesign.com/podcasts-journal-of-biophilic-design Credits: with thanks to George Harvey Audio Production for the calming biophilic soundscape that backs all our podcasts. Did you know our podcast is also on Audible, Amazon Music, Spotify, iTunes, YouTube, Stitcher, vurbl, podbay, podtail, and most if not all the RSS feeds? Facebook https://www.facebook.com/journalofbiophilicdesign/ Twitter https://twitter.com/JofBiophilicDsn LinkedIn. https://www.linkedin.com/company/journalofbiophilicdesign/ Instagram https://www.instagram.com/journalofbiophilicdesign

audio from Tim Frickenschmidt on March 31, 2024

A new MP3 sermon from W. Springfield Covenant Community Church is now available on SermonAudio with the following details: Title: The Distinctiveness and Beauty of Covenant Worship Subtitle: 2 Kings Speaker: Rev Rodney Collins Broadcaster: W. Springfield Covenant Community Church Event: Sunday Service Date: 3/10/2024 Bible: 2 Kings 17:24-41 Length: 47 min.

What do you hold closely as part of your identity? Are you resting in your distinctiveness? Resting in the wrong place is actually no rest at all. When we rest in anything other than the gospel, we will always find ourselves weary, unsatisfied, and always on guard trying to protect our distinctiveness. Jesus wants us to put our striving aside, trust Him, and rest in Him alone.

In this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research. Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth. Our conversation kicks off with Byron's inspiration for exploring consumer buying behavior and brand expansion, setting the stage for an enlightening discussion on the essence of his work. Delving into "How Brands Grow," Byron sheds light on the book's key insights, including the pivotal concepts of Mental & Physical availability, the synergy between Distinctiveness and Differentiation, and the power of distinctive brand assets in forging lasting brand memories. Tackling prevalent myths in brand growth, such as the overemphasis on brand loyalty and the crucial need for broad market reach, Byron emphasizes the role of continuous brand exposure in shaping consumer preferences. He offers practical advice on how listeners can apply these insights, highlighting the balance between innovation and consistency in brand strategy. For designers, Byron discusses the creation and rapid adoption of distinctive brand assets, providing a blueprint for branding success. Tune in for an episode packed with invaluable insights for growing better, more recognizable brands, based on rigorous scientific research.

The STR DistinctivenessDialogue Series will focus on the overlaps and distinctions between the Strategic Management (STR) and complementary domains.   This 1.5 hour panel discussion will focus on how scholarship in organization design helps answer fundamental questions in strategy (such as the ones in Rumelt, Schendel, Teece), and whether (when) design decisions are strategic decisions (for example, using the ideas in "what is a strategic decision" article in strategy science by Leiblein, Reuer and Zenger). The panel identify core research topics and opportunities for cross pollination between organization design and core strategy topics.   The panelists are John Joseph, UC Irvine Dan Levinthal, Wharton Phanish Puranam, INSEAD Todd Zenger, Utah   (c) STR - Strategic Management Division - AOM

The STR Distinctiveness Dialogue Series focus on the overlaps and distinctions between the Strategic Management (STR) and complementary domains.   The series is aimed at fostering dialogue in areas of mutual interest, such as a) foundational assumptions and connections, b) distinctive contributions of each domain, and c) research opportunities at the intersection.   In this session, we will focus on “TIM.” Panelists: Connie Helfat (Dartmouth College) Rahul Kapoor (University of Pennsylvania) Henning Piezunka (INSEAD) Moderator: Tomasz Obloj, Indiana University (c) STR - Strategic Management Division - AOM

The STR Distinctiveness Dialogue Series will focus on the overlaps and distinctions between the Strategic Management (STR) and complementary domains. The series is aimed at fostering dialogue in areas of mutual interest, such as a) foundational assumptions and connections, b) distinctive contributions of each domain, and c) research opportunities at the intersection. In this session, we will focus on “International Business.” Panelists: Marcus Larsen, Copenhagen Business School Xavier Martin, TilburgUniversity Ram Mudambi, Temple University Susan Perkins, New York University Minyuan Zhao, Washington University Saint-Louis Moderator: Mahka Moeen, University of North Carolina (c) STR - Strategic Management Division - AOM

Welcome to the special ‘Best of 2023' episode of ‘JUST Branding,' where we dive into the most insightful and transformative ideas in branding and marketing from the year. This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding's evolving landscape. We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a brand consultant and our own personal journeys. Episode 8 takes a different turn with Mike Roberts, exploring personal branding and the influential role of LinkedIn. In Episode 11, Ian Barnard brings practical wisdom on building big brands with modest budgets, followed by a rebellious twist in Episode 5 with Stix of Liquid Death, who redefines branding norms. Episodes 9 and 15, featuring Fred & Erik of SNASK delve into the heart of creativity, empathy, and culture, and the development of BIG brand ideas. The art of workshop design is elegantly unfolded by Brittni Bowering in Episode 3, while Rachel Davis in Episode 14 balances the scales between facilitation and strategy. Chris Kocek in Episode 16 and Dan White in Episode 7 take us through the intricate process of uncovering insights and measuring brand impact. Miri Rodriguez's Episode 17 on Brand Storytelling and Jenni Romaniuk's Episode 12 on Distinctiveness & Differentiation provide a masterclass on crafting compelling narratives and standing out in a crowded market. Terri Goldstein in Episode 10 and Hamish Smyth in Episode 13 bring their expertise on mastering brand building in regulated environments and the art of consistency in brand guidelines. Lastly, Kate Pincott in Episode 4 explores the cutting-edge world of NFTs and their impact on brands, while another Episode 17 offers insights into brand growth through AI, marking the convergence of branding and technology. Join us as we revisit these captivating discussions, each a cornerstone in the edifice of modern branding and marketing.

Reach out and connect to my ministry and help me to continue to make and share great FREE Biblical content everyday by supporting my ministry at | PatreonEpisode NotesWelcome to another episode in our ongoing series delving into the profound wisdom of the Book of Leviticus. Today, we're exploring Leviticus Chapter 15, a chapter that addresses the concept of ritual purity and underscores the importance of being distinct in our faith.In this episode, we'll uncover the symbolic and practical aspects of physical and health issues  as outlined in Leviticus 15. While these ancient laws may seem peculiar, they convey timeless lessons about spiritual purity, holiness, and setting ourselves apart in our walk with God.Join us as we journey through this chapter, drawing parallels between the Old Testament laws and the principles that guide us in our modern Christian lives. Let's embark on this enlightening exploration of Leviticus 15, starting from verse one.Episode SummaryIntroduction: Being Set ApartThe Bible emphasizes the need for believers to be distinct. Leviticus 15 contains laws aimed at making the ancient Israelites distinct, illustrating the principle of being set apart in their faith. Although the specific laws may not apply directly to us, the essence of being distinct remains relevant.Understanding Ritual ImpurityLeviticus 15 discusses bodily discharges, presenting scenarios that render a person ceremonially unclean. The laws emphasize a spiritual lesson of separation, highlighting the need for believers to stand out in their walk with God.The Purification ProcessWhen a person with a discharge is cleansed, they undergo a seven-day purification process involving specific rituals. This period emphasizes the importance of cleanliness and atonement, reflecting the concept of renewal and spiritual purification.Social and Religious SignificanceThese laws held significance in Israel's social and religious life, distinctly separating sexual activity from worship. The regulations underscored the need for separation from certain bodily functions and practices associated with pagan worship, illustrating a commitment to holy living.Lesson for Today 1: Distinctiveness in BehaviorIn a New Testament context, Paul's writings shed light on the concept of distinctiveness for Christians. While there may not be direct equivalents to these ceremonial laws, believers are encouraged to shine as lights in the world by avoiding complaining, disputing, and displaying gratitude and praise instead of adopting negative behaviours.Lesson for Today 2: Striving for Purity of HeartLeviticus 15 prompts believers to focus on the condition of their hearts and strive for purity. Just as the chapter discusses bodily discharges, it highlights the importance of maintaining a pure heart dedicated to God and free from impure motives and thoughts.LSupport the showFurther Discipleship Training Courses Free at;linkedin.com/in/jeremy-mccandless-68353b16Podcast Archive also athttps://www.youtube.com/c/JeremyRMcCandlessThe LIFE Podcast - The Bible Project | FacebookMy Amazon Author Pageamazon.com/author/jeremymccandlessJeremy McCandless is creating podcasts and devotional resources | PatreonHelp us continue making great content for listeners everywhere.https://thebibleproject.buzzsprout.com

It's part 2 of our Podcast Marketing Series! In this episode, I'm delving into a talk I attended at GREENHOUSE Jersey and delivered by Joe Glover, co-founder of The Marketing Meetup.In his talk, Joe talked all about marketing products and services to customers. His approach is highly applicable to podcasts and podcasters who want to engage their listeners and turn them into loyal fans.Learn how to increase your listeners, subscribers, and visibility for your podcast by implementing these effective marketing strategies. We'll highlight the importance of branding, tone of voice, and values that make your podcast unique and appealing to audiences. Discover the power of 'Word of Mouth' in boosting your podcast's popularity and find out how to leverage your podcast outro to encourage listeners to share your content on social media.My podcasting kit:

Pastor Garrison GreeneTEXT: Genesis 2:4-17BIG IDEA: Humanity's initial generation reveals that we were created and commissioned to live in covenant with God leading to eternal life.OUTLINE:1. Adam & His Relationship with God2. Adam & His Representation of Us3. Adam & Our Redemption in ChristRESOURCES: ESV Study Bible; Genesis: A New Commentary by Meredith Kline; Genesis 1-4: A Linguistic, Literary, and Theological Commentary by C. John Collins; Christian Standard Commentary: Genesis 1-11 by Kenneth A. Matthews; Reformed Expository Commentary: Genesis by Richard Phillips; Reformation Commentary on Scripture: Genesis 1-11 ed. John Thompson, Timothy George, and Scott Manetsch; Getting the Garden Right: Adam's Work and God's Rest in Light of Christ by Richard Barcellos; The Distinctiveness of Baptist Covenant Theology: A Comparison Between Seventeenth Century Particular Baptist Covenant and Paedobaptist Federalism by Pascal Denault; The Kingdom of God: A Baptist Expression of Covenant & Biblical Theology by Jeffrey D. Johnson; A New Exposition of the London Baptist Confession of Faith of 1689, ed. Rob Ventura; Dictionary of Biblical Imagery ed. Leland Ryken, James Wilhoit, and Tremper Longman; Reformed Dogmatics by Herman Bavinck

Unlock your creative potential with our guest, professional live illustrator, Ashton Rodenheiser, who enlightens us about the transformative power of sketch noting. Who knew that doodling, something many of us do absentmindedly, could serve as a potent tool for visual communication and idea generation? Ashton shares his decade-long journey with this innovative technique and how simple elements like lines, squares, and arrows can help distill complex ideas, keep you focused, and enhance memory recall.Imagine harnessing sketch noting to not only give your thoughts a tangible form but also to create a dynamic, engaging environment in your interactions with clients. Ashton explains how this creative method can help us comprehend more complicated concepts, tailor our thinking process and differentiate ourselves in the market. We discuss how sketch noting can illustrate the distinctiveness of each person's creativity and make conversations more productive. Tune in to this episode and discover how to tap into your unique creative flow and revolutionize your communication strategy.Everyday AI: Your guide to not only learning AI, but how to leverage it in businessCan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifySupport the showThis episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

In defence of distinctiveness Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a background agency and client side and has held marketing effectiveness roles in the likes of William Grant & Sons. Cathal set up the agency in 2021 and works with clients like betfair, linkedin, lipton and kerrygold. This episode is all about distinctiveness, What we mean when we say distinctive assetsThe value of distinctive assetsHow to measure that valueWhy you need to care about itWhy a brand director needs to leave a legacy of distinctiveness Where to start with it allWhere differentiation fits into the whole picture Enjoy this episode with Cathal Gillen, To contact That's What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

In this episode, Caleb is joined by Pascal Denault (ThM, Acadia University) pastor of Reformed Baptist Church of Saint-Jérôme, Saint-Jérôme, Quebec, Canada and author of The Distinctiveness of Baptist Covenant Theology to discuss the covenant of grace from the reformed Baptist perspective. Together they address such questions as: What is the covenant of grace? How does it relate to the other theological covenants (covenant of redemption and covenant of works)? How does it relate to the historical covenants? How does it relate to the salvation of God's people and why is important for the life of the church? And more. Resources The Distinctiveness of Baptist Covenant Theology by Pascal Denault https://a.co/d/hMbJfwl Covenant Theology: From Adam to Christ by John Owen and Nehemiah Coxe https://a.co/d/a1MVzsr The Mystery of Christ, His Covenant, and His Kingdom by Sam Renihan https://a.co/d/7L9cR0q

Our guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science. In this episode, we explore the significance of distinctiveness in branding and its role in a brand's success. Jenni shares key elements for building distinctive brands and provides examples of distinctive brand assets. We also delve into the concept of differentiation and its importance in establishing a brand's competitive edge with Jenni offering insights into how distinctiveness and differentiation work together to drive brand growth. Tune in to this enlightening episode of JUST Branding and gain expert knowledge from Professor Jenni Romaniuk's extensive experience in the world of marketing science and consumer behaviour.

In this episode, we talk about:* Ragged edge, one of my favorite branding agencies* The strategy and research work that goes into developing a unique brand* The ‘X' rebrand* The rise of brand mascots* Distinctiveness vs Differentiation* Branding and the impact of AI on the spaceLearn brand strategyActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, we're thrilled to welcome our guest, Yasmeen Turayhi, the founder of Modern Product - a renowned product marketing consulting agency, she is also a TED X speaker and author of three incredible books!  Together, we navigate the contrasting landscapes of single vs. multi-product companies, why market research is so crucial, and why humility is a key skill for successful product development.  Join us for this conversation that promises to be filled with actionable insights for all marketers. Enjoy the show.  Our Guest  ---------------------------  Yasmeen Turayhi: https://www.linkedin.com/in/yasmeenturayhi/ Founder of Modern Product - Product marketing & consulting agency  Our Hosts  ---------------------------  Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts:  Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/  Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠  Podcast Literature:  ---------------------------  Yasmeen's Books: ⁠⁠https://www.amazon.ca/Yasmeen-Turayhi/e/B07GZ4WC4S/ref=dp_byline_cont_book_1⁠⁠  Patrick Campbell - Understanding Customers ⁠⁠https://turingfest.com/blog/patrick-campbell-saas-fundamentals/⁠⁠  Better Brief Project - ⁠⁠https://www.betterbriefs.com/⁠⁠  Yasmeen TEDx talk on Intuition - ⁠⁠https://www.youtube.com/watch?v=2w-eYtt3oiU⁠⁠  How to Be an Effective Product Marketer - ⁠⁠https://www.youtube.com/watch?v=j6v7PCpo-g⁠⁠  PM Course - ⁠⁠https://product-marketing-go-to-market.teachable.com/p/product-marketing-debunked⁠⁠  Product Marketing Alliance - ⁠⁠https://www.productmarketingalliance.com/⁠⁠  Timestamps:  ---------------------------  0:44 - Intro to Yasmeen  2:18 - What is product marketing 5:46 - How does the role of a product marketer differ from regular marketers  10:55 - How brand and product marketers can work together  13:12 - Single vs. Multi-product companies 14:05 - Product marketing across the product lifecycle  16:02 - Why market research is so important  20:19 - Humility is a key skill for product development  22:35 - The most common mistakes product marketers make  25:34 - The importance of a community in product development  27:25 - Getting leadership buy-in with the go-to-market plan  29:45 - What happens if the baby (product) is ugly?  34:17 - Differentiation vs. Distinctiveness - what matters?  39:01 - Repositioning existing products  43:04 - How to craft a positioning statement  47:32 - How do you manage priorities when things are moving so fast?  51:54 - Post-Pod with V & Marc  Where to listen  ---------------------------  Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324  Spotify: ⁠⁠https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC  Youtube: https://www.youtube.com/@sleepingbarberpodcast  © 2023 Sleeping Barber

Series: N/AService: Sun PMType: SermonSpeaker: Josh McKibben

We have been thinking about the great teaching of the Confession on saving faith found in Chapter 14 of the Confession. Having considered its source and its acts, we come to paragraph 3 and think about the distinctiveness of saving faith. For more information visit: https://cbtseminary.org --- Send in a voice message: https://podcasters.spotify.com/pod/show/cbtseminary/message Support this podcast: https://podcasters.spotify.com/pod/show/cbtseminary/support

Every marketer has heard how vital differentiation is to success, but today's guest has a different point of view and the data to back it up. Bryan Law, the Chief Marketing Officer of ZoomInfo, joins this episode to provide his marketing expertise which he has built over two decades of leading marketing teams at companies The post Differentiation doesn't matter, distinctiveness does with Bryan Law appeared first on WebMechanix.

This week the Faith & Work Podcast continues its three-part series on the topic of leadership for today's challenges. In this episode, we interview Stephanie Summers, the CEO of the Center for Public Justice, a nonpartisan Christian think tank engaged in public policy development and civic education. Stephanie also serves as a Trustee of Eastern University, where she received her M.S. in Nonprofit Management, and is a recipient of the inaugural Duke Divinity Reflective Leadership Award.

Hello Needlemovers! On this episode of The Needlemovers Podcast, your hosts Mark and Valerio are in the Booklub series where they discuss The Culture Map by Erin Meyer. They cover the topics of Context & Distinctiveness, the Persuasion Scale, Egalitarian vs. Hierarchical Cultures,Top Down vs. Consensus Cultures. All of which are different scales that people fall on the culture map.We hope you enjoy!Check us out and send us a message on our instagram, Tik Tok and Youtube platforms @the.needle.moversOur website is www.theneedlemovers,xyz