Podcasts about distinctiveness

Less than half of ads are correctly attributed to the right brand after viewing. And it takes two to three years of consistent investment before a brand asset truly feels like it belongs to you.This week, Elena, Angela, and Rob explore what it actually means to build distinctive brand assets. They dig into Mark Ritson's latest column for Marketing Week, break down the research on what makes assets memorable, and share why most marketers quit way too soon. Plus, test your own knowledge with a distinctive assets quiz.Topics covered: [01:00] What distinctiveness actually means for your brand[04:00] Why creativity and distinctiveness aren't the same thing[09:00] Why you need seven brand cues to boost recall to 100%[14:00] Brands that nailed distinctiveness over decades[18:00] Balancing creative freshness with brand consistency[22:00] How to measure if your assets are truly distinctive  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 The Drum Article: https://www.thedrum.com/news/2025/10/06/mark-ritson-we-know-what-distinctive-marketing-looks-now-let-s-agree-what-call-it Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuasion, trust, and influence that anyone—not just brands—can use. From the power of concrete language to the pratfall effect, messenger bias, social proof, and scarcity hacks, Richard explains why these timeless psychological triggers work just as well in networking and sales as they do in billion-dollar marketing campaigns. Whether you're trying to stand out in a crowded room or get people to take action, these strategies are your edge. What to Listen For [00:00:00] Why ancient persuasion tactics still work today [00:00:53] Abstract vs. concrete language — why clarity wins [00:05:20] How Apple's “1000 songs in your pocket” made history [00:09:59] Why simple language makes you seem smarter [00:12:21] The pratfall effect — why flaws make you more likable [00:14:42] How to use the messenger effect to boost credibility [00:21:16] Social proof done right (and why most people get it wrong) [00:30:56] Scarcity and the pumpkin spice effect — why limits drive desire [00:36:23] Zeigarnik effect — the open loop that holds attention [00:51:40] Distinctiveness and the Liquid Death effect [00:55:42] How breaking small conventions signals status [00:57:05] Why giving people control boosts persuasion A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at ⁠⁠⁠⁠⁠⁠unlockyourxfactor.com⁠⁠⁠⁠⁠⁠  The very qualities that make you exceptional in your field are working against you socially.  Visit the ⁠⁠⁠⁠⁠⁠artofcharm.com/intel ⁠⁠⁠⁠⁠⁠for a social intelligence assessment and discover exactly what's holding you back. Indulge in affordable luxury with Quince. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Grow your way - with Headway! Get started at ⁠⁠⁠⁠⁠⁠makeheadway.com/CHARM ⁠⁠⁠⁠⁠⁠and use my code CHARM for 25% off. Ready to turn your business idea into reality? Sign up for your $1/month trial at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Save more than fifty percent on term life insurance at ⁠⁠⁠⁠⁠⁠SELECTQUOTE.COM/CHARM⁠⁠⁠⁠⁠⁠ TODAY to get started  Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Episode resources: Hacking the Human Mind: The behavioral science secrets Richard Shotton: Behavioural Science Check in with AJ and Johnny! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out. Takeaways ABM is shifting from single platforms to flexible, modular systems. Distinctiveness matters more than differentiation in B2B. Connected TV and Reddit are new frontiers for account-based marketing. Authentic leadership can be a powerful brand asset. AI enhances creativity instead of replacing it. Originality and voice define effective content. Thought leadership and community drive influence. Unbundled tools give marketers more control and precision. B2B success depends on standing out, not scaling up. Chapters 00:10 Intro & Marketecture Live Preview 02:50 Scott Stedman on B2B Marketing 08:00 Unbundled ABM & Account-Based CTV 17:50 Branding, CEOs & LinkedIn Strategy 24:00 Podcasting, AI & Content Creation 29:50 Industry News: Google, OpenAI, Reddit, Amazon 51:10 Wrap-Up Learn more about your ad choices. Visit megaphone.fm/adchoices

Most of us remember Play-Doh from childhood, but few of us realise what makes it truly distinctive. In this episode, Brand Strategist Jack Ferguson explores how a product known for its texture built enduring emotional equity through something far less obvious.He explores:How a brand's strongest assets and true distinctiveness can emerge accidentally, and what that means for youThe overlooked power of non-visual assets like smell, touch, and soundHow brands like Play-Doh, AFL, and Coca-Cola encode sensory memories that lastWhy marketers should pay attention to how brands are felt, not just seenWhy “transcending senses” may be the next frontier for brand distinctivenessA thought-provoking episode for senior marketers who want to build brands that stick in memory, sometimes in ways we never planned.Helpful Links:Find Jack on LinkedIn Here: Jack Ferguson | LinkedInFind Jack's Website Here: Evidence-Based Brand Strategy & Marketing Consulting | Jack FergusonVisit The Push Website Here: For Senior Marketers...By Senior Marketers | The PushFind The Push on LinkedIn Here: https://www.linkedin.com/company/thepushFind The Push on YouTube Here: The Push - YouTubeFind The Push on TikTok Here: TikTok - Make Your DayFind The Push on Instagram Here: https://www.instagram.com/bethepushPlay-Doh Finally Launches Play-Doh For AdultsHasbro Trademarks a Favorite Smell from Childhood: The PLAY-DOH Scent | HasbroSmells like victory: registering scent trade marks in Australia - Trademark - AustraliaMeet the Exclusive Club of Trademarked Scents in the U.S.

Gender identity, the origin of the universe, the sanctity of life, the cry for justice—the debate seems endless. If there ever was a time for Christians to understand and communicate God's truth about controversial and polarizing issues, it is now. Believers must develop convictions based on research, reason, and biblical truth. In this series, Avoiding Confusion, we will discover what the Bible has to say about the challenges we face and how we can communicate our convictions with love and respect.

Gender identity, the origin of the universe, the sanctity of life, the cry for justice—the debate seems endless. If there ever was a time for Christians to understand and communicate God's truth about controversial and polarizing issues, it is now. Believers must develop convictions based on research, reason, and biblical truth. In this series, Avoiding Confusion, we will discover what the Bible has to say about the challenges we face and how we can communicate our convictions with love and respect.

Product decisions built on daily-active metrics fall apart when your customers show up once a year, or once a decade. In this episode, Randy Silver talks to Vivek Kumar about building and growing low-frequency products, from property and tax to jobs and dating. Chapters04:25 — What makes a product “infrequent”? Episodic use and recall decay07:05 — Rethinking PMF: penetration and market share over retention curves10:36 — When iteration is slow: prioritising problems under seasonal cycles14:28 — BELT framework: behaviours, enduring vs transient problems, lock-ins21:56 — Spotting enduring problems: “what will still matter in 10 years?”24:11 — ICE framework overview for infrequent products26:03 — Engagement: active retention, complexity, single- vs constant-touch29:55 — Predictable vs unpredictable retention; referrals as a strategy31:06 — Lifetime retention: seeding frequency hooks (e.g., estimates, salary data)33:01 — Distinctiveness and brand: why CAC collapses when you own the memory33:48 — Control over experience: monetisation through end-to-end journeys36:13 — Research that works: ethnography, diary studies, “follow-me-home”40:22 — Example: discovering the real tax filing pain (document collection)43:04 — Ethics and value: “cures vs treatments”, utility vs entertainment productsFeatured Links: Follow Vivek on LinkedIn | Atlys | The Steps 'Grow and managOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Differentiation vs. Distinctiveness.It's a debate that's been looping in marketing circles for years; so what's our take?In this episode Jack discusses the effectiveness of both concepts and shares how he talks about it with non-marketers. In this episode Jack covers:The "Laptop Bag Story" that simply explains category entry points, distinctiveness, and differentiationHow Uber could have theoretically used differentiation in the beginning of their growth, before utilising distinctiveness for further growth beyond a certain sizeHow Kit Kat's “Have a Break” is a distinctiveness play 65 years in the makingKantar's data on when differentiation matters most in a brand's lifecycleThe category entry points Snickers are (probably) chasing right nowAndA simple framework for explaining these concepts to stakeholders, jargon-freeIf you've ever struggled to simplify these distinctiveness and differentiation for non-marketers, or you want to solidify your own philosophy around these concepts, this episode will give you the stories, analogies, and data points you need.This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn here: Jack Ferguson | LinkedInFollow The Push on LinkedIn here: The Push: Overview | LinkedInFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: InstagramVisit The Push website here: For Senior Marketers...By Senior Marketers | The PushVisit Jack's personal website here: Jack Ferguson — Brand StrategistResources Mentioned:Defending Differentiation Video: Mark Ritson on defending differentiation - IGNITE 2023Category Entry Points Explanations and Case Studies: Category Entry Point Examples | CEP Case Studies And InspirationBrand Salience Definition: How to measure Brand Salience | Ehrenberg-Bass Institute for Marketing Science

On average, brand equity accounts for over 30% of a company's value, yet most marketers still chase vanity metrics instead of measuring what drives real business results.This week, Elena, Angela, and Rob are joined by Kantar's Mary Kyriakidi to unpack findings from Kantar's Diary of a CMO Report. Mary explains why meaningful difference beats distinctiveness alone, how brands can build pricing power instead of defaulting to promotions, and what separates successful CMOs in the boardroom. Plus, learn about Kantar's meaningful, different, and salient framework and why brand equity should be treated as a financial asset.Topics covered: [04:00] Why meaningful difference drives growth beyond distinctiveness alone[09:00] How Kantar's meaningful, different, and salient framework works[14:00] The promotion trap that destroys pricing power and brand equity[16:00] How brands build pricing power through meaningfulness and difference[21:00] What CMOs need to gain credibility in the boardroom[23:00] Common mistakes when measuring brand performance  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Kantar's Diary of a CMO Report: https://www.kantar.com/campaigns/diary-of-a-cmoMary Kyriakidi's LinkedIn: https://www.linkedin.com/in/mary-kyriakidi-4a5a4a57/?originalSubdomain=uk Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

To Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode dives deep into how a major global brand (Barilla) reimagined Back to Nature with a bold rebrand strategy anchored in nostalgia, joy, and simple ingredients. Hear why shifting from a plant‑based tagline to a "Better‑For‑You Remix of Classics" helped unlock broader consumer appeal, fortified by skinnier SKU range and sharp creative decisions.

Only 15% of brand assets are truly distinctive. And just 19% of logos achieve "gold" status in recognizability according to a study by Ipsos and JKR. So which marketing strategy matters more: differentiation or distinctiveness?In this episode, Elena, Angela, and Rob debate whether brands should focus on meaningful differentiation or memorable distinctiveness. The hosts explore research showing that while differentiation plays a more limited role than traditionally assumed, distinctiveness is crucial for getting into consumers' consideration sets. They also examine how category dynamics impact which strategy dominates and share real-world examples of brands that excel at either approach. Topics covered: [01:00] Research from Rob Myerson on Byron Sharp's distinctiveness claims[03:00] The case for focusing on distinctiveness in marketing[06:00] Why differentiation gives brands resilience and pricing power[09:00] How category dynamics impact strategy importance[12:30] The role of distinctiveness in TV advertising effectiveness[19:00] Examples of brands excelling at distinctiveness vs differentiation  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2021 WARC Article: https://www.warc.com/newsandopinion/opinion/what-does-byron-sharps-research-really-tell-us-about-differentiation/en-gb/4314 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Richard Shotton delves deep into the world of behavioural science, exploring how human psychology profoundly influences marketing strategies. Richard shares his journey from being a media planner to discovering the power of behavioural science through Malcolm Gladwell's The Tipping Point.Richard recounts the pivotal moment when he was working on an NHS brief to encourage blood donations. Reading The Tipping Point by Malcolm Gladwell inspired him to apply behavioural science theories to real-world problems, leading to a successful campaign that dramatically increased blood donations.He explains how applying the findings of 1960s behavioural studies to modern marketing challenges opened up a whole new world for him, shaping his career focus. Richard provides a compelling case study of Avis's famous "We Try Harder" campaign, demonstrating how admitting a flaw can make a brand more appealing. He links this to the pratfall effect, where admitting a minor flaw can make people perceive you as more genuine and trustworthy.Richard talks about the limitations of traditional marketing research methods like surveys and focus groups. He stresses the importance of experimentation and real-world testing to get more accurate insights into consumer behaviour. He introduces the concept of "Mandic Testing," a method of applying A/B testing to surveys to get more accurate insights. This helps in isolating the variables that truly influence consumer behaviour.This episode is packed with actionable insights and real-world examples, making it a must-watch for marketers looking to understand the science behind consumer behaviour. PreOrder Hacking The Human Mind Here https://www.amazon.co.uk/Hacking-Human-Mind-behavioral-science/dp/1804091324Check out Richard's other books and consultancy here https://www.richardshotton.com/02:56 Early Career and Frustrations03:23 The Blood Donation Brief04:54 Discovering Behavioural Science05:53 The Role of Randomness in Career Paths08:37 Generational Differences and Social Proof11:42 The Power of Admitting Flaws15:54 The Importance of Distinctiveness in Advertising23:27 Challenges in Marketing Research29:04 Testing Social Proof in Marketing29:28 Applying AB Testing to Surveys30:07 Case Study: Car Pricing Perception32:40 The Rule of 100 in Discounts36:24 The Impact of Discounting on Perceived Quality39:55 Reframing Low-Cost Brands41:06 The Power of Language in Marketing45:36 Anchoring and Price Relativity51:44 Fairness in Pricing Strategies Hosted on Acast. See acast.com/privacy for more information.

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠⁠⁠In this episode, Marcus, Co-Founder of Tommy, shares how his global digital studio helps leading brands like Netflix, TikTok, and Amazon Prime stand out in crowded markets through the power of distinctiveness. He explains why true distinctiveness goes beyond being different, how emotional connections drive brand memorability, and how cognitive neuroscience is changing the way marketers think about building lasting brands.Marcus also unpacks the mistakes brands make by following category playbooks, the rise of fearless emerging brands, and why consistent, committed behaviors—not one-off stunts—build long-term brand loyalty. A must-listen for anyone serious about creating standout, future-proof brands.Guest BioMarcus is the Co-Founder of Tommy, a digital creative studio that partners with some of the world's leading brands, including Netflix, TikTok, YouTube, Amazon Prime, Paramount Pictures, Google, and Tottenham Hotspur. With offices in London, Los Angeles, and Singapore, Marcus leads a team that specializes in building distinctive, memorable brand experiences across global markets.Drawing on over 15 years of experience navigating Hollywood's fast-evolving marketing landscape, Marcus has become a recognized expert in brand distinctiveness. Under his leadership, Tommy developed the industry's first distinctiveness framework—rooted in cognitive neuroscience research—to scientifically measure how advertising impacts memory and emotional engagement. Today, Marcus helps brands cut through the noise, build lasting emotional connections, and drive true brand differentiation.TakeawaysDistinctiveness, not just difference, is key to brand success.Emotional connections make brands more memorable.Neuroscience shows how distinctiveness drives memory and action.Brands must commit to distinctiveness beyond one-off stunts.Consistency builds recognition and loyalty.Emerging brands win by being fearless; established brands by storytelling.Chapters00:00 Welcome and Introduction to Marcus from Tommy01:16 Founding Tommy and Early Challenges03:48 How Streaming Services Changed the Studio Marketing Game04:49 Distinctiveness vs. Differentiation in Branding06:37 Real-World Examples: Beauty and Whiskey Industry's Lack of Distinctiveness11:53 Building Standout Brands: Lessons from Engine Gin and Trip Drinks14:03 The Role of Neuroscience in Brand Memorability19:04 How Emerging Brands Can Rock the Market23:30 Disrupting the Travel Category: Lujo Hotel Case Study24:01 Mistakes Brands Make by Following Social Playbooks26:02 Why Brands Must Commit to Distinctive Behavior28:58 Closing: Where to Find Marcus and TommyLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Marcus on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

You're listening to the Two Rivers PCA church podcast. We are a family of faith gathering around God's redeeming love, growing in the grace of Jesus Christ, and going to serve our neighbors.For more information, visit us at tworiverspca.org.

How to craft communication that your audience will remember.Why do some messages stick, while others go in one ear and out the other? When it comes to crafting memorable communication, Ada Aka says not all verbiage is created equal. “Certain words are intrinsically more memorable than others,” says Aka, an assistant professor of marketing at Stanford Graduate School of Business. In her research of consumer behavior and decision-making, she's uncovered how language shapes not just our perception of the world, “but how the world stays with us over time." From concrete terms to emotionally charged ones, certain words have more staying power than others, and to communicators who want to capture audiences (and keep them), she says, “Carefully chosen words, they're going to be taking the attention.”In this episode of Think Fast, Talk Smart, Aka joins Matt Abrahams to explore the science of memorable communication. From creating brand slogans that stick to choosing words that align with your message, she reveals how to create communication that won't be forgotten.Episode Reference Links:Ada AkaEp.80 Magic Words: Change What You Say to Inspire and Influence Others Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:05) - The Power of Words in Memory (03:45) - What Makes Words Memorable? (06:04) - Informal and Conversational Language (07:38) - AI & Memory (09:34) - Memorable Slogans (11:26) - Predicting Memorability: Why We Get It Wrong (13:15) - Framing in Communication (15:24) - Creating Meaningful Interactions (17:34) - The Final Three Questions (22:21) - Conclusion  ********Become a Faster Smarter Supporter by joining TFTS Premium. 

This episode is a QSR masterclass. Ken Muench is the CMO of Yum! brands, who own Taco Bell, KFC and Pizza Hut. I speak to Ken about how he started the agency that got acquired by Yum! (The Collider Lab) and his journey to being the CMO of such a large group of brands. We also talk about how all CMOs within Yum! are encouraged to swing big to make impactful campaigns and drive innovation within their brands. Ken is also the co-author of "R.E.D Marketing: The Three Ingredients of Leading Brands" which breaks down why Relevance, Ease and Distinctiveness are essential for QSR brands.Timestamps:00:00 - Intro01:07 - Ken's career background03:44 - In-house vs agency creative06:39 - Taking bigger swings07:46 - The secret to the success of The Collider Lab12:06 - Food is fuel vs experience14:42 - Why Ken wrote the book: R.E.D Marketing17:29 - The R.E.D framework20:51 - How brands grow23:58 - Why “ease” is an untapped opportunity for marketers28:26 - The power of distinctive assets30:31 - Changing the Taco Bell strapline to Live Mas!32:52 - How Yum! brands approach innovation37:14 - How Yum! brands innovation scored41:29 - What happens when innovation goes wrong44:10 - Saucy by KFC47:47 - The innovators dilemma49:44 - Taking chances: KFC FCK campaign51:48 - Ken's favourite moments as Yum! CMO53:01 - How to be a successful CMO at such a large brand55:44 - What makes a great CMO

You're listening to the Two Rivers PCA church podcast. We are a family of faith gathering around God's redeeming love, growing in the grace of Jesus Christ, and going to serve our neighbors.For more information, visit us at tworiverspca.org.

Leslie Zane, Founder and CEO of Triggers® Brand Consulting, and author of "The Power of Instinct: The New Rules of Persuasion in Business and Life."  Leslie explains that our instinctive, unconscious mind makes up about 95% of our daily choices, and marketers who focus on this instead of logical appeals see the strongest brand results. Leslie unpacks the concept of growth triggers, small but powerful cues that embed positive associations with a brand and override past negative perceptions. She also reveals why emotional marketing has limited long-term impact and urges brands to adopt strategies that leverage familiarity and instinct to grow lasting loyalty. Leslie touches on the Age of Instinct, a term she uses to describe today's emphasis on behavioral science and AI in decision-making. With marketing now focused more on the unconscious mind, Leslie believes that the future of branding is driven by the brain's associative power. She breaks down the difference between “uniqueness” and “distinctiveness” in marketing, advocating for strategies that balance fresh ideas with a sense of the familiar.  Leslie's insights challenge traditional marketing rules and provide a roadmap for leaders looking to grow authentically by aligning with the natural ways the human brain makes decisions.     Key Takeaways [03:24] Leslie explains that Kahneman's research emphasizes the unconscious mind's major role in decision-making, responsible for about 95% of our choices. However, the marketing industry mistakenly interpreted this as needing emotional appeals, which don't lead to long-lasting brand loyalty. Leslie stresses that emotional connection is an outcome, not an input, for effective persuasion. [07:59] Leslie shares that in the 90s, her work on instinctive decision-making was met with resistance, as behavioral science was not yet widely recognized in the business world. She felt isolated as she advocated for a focus on instinctive mind, a concept that took 30 years to gain mainstream acceptance. [16:31] Leslie describes the brand connectome as the network of associations tied to a brand that resides in the unconscious mind. Brands grow stronger as they develop positive, distinctive, and familiar connections over time, ultimately leading to instinctive consumer choices. [20:04] Leslie says “growth triggers” act like a brand's “miracle grow.” These are sensory cues, like McDonald's “fresh cracked egg” imagery, that add positive associations to a brand quickly, reversing negative perceptions and strengthening consumer loyalty. [25:09] Leslie notes that persuasion within a company requires treating ideas like brands. To achieve internal buy-in, she suggests building familiarity over time rather than introducing fully formed ideas. Involve key influencers in early stages, allowing people to “co-create” the idea, which increases acceptance and support. Leslie emphasizes that frequent exposure to an idea builds comfort and familiarity, making it more likely to be embraced. [28:31] Leslie discusses how the current era of AI and behavioral science emphasizes the unconscious mind's influence in business. As AI advances, it enables marketers to connect with consumers on an instinctive level, signaling a shift toward the Age of Instinct in decision-making. [32:40] Leslie highlights that while behavioral science and AI are powerful tools for persuasion, they raise ethical concerns. She stresses the importance of ethical marketing practices, as companies may manipulate consumers without their awareness. Leslie warns that as AI technology progresses, it is essential for the industry to remain vigilant, ensuring human control and prioritizing consumer well-being to prevent overstepping ethical boundaries. [39:18] And remember, “Your mind knows only some things. Your inner voice, your instinct, knows everything. If you listen to what you know instinctively, it will always lead you down the right path.” - Henry Winkler   Quotable Quotes "Emotional connection should be the outcome, not the input." "The instinctive mind calls the shots in branding and decision-making – that's where marketers need to focus." "Familiarity beats uniqueness – a brand's strength lies in building familiar, positive associations." "Instinct is the most powerful force for changing human behavior – leverage it to make your brand unforgettable." "Growth triggers act like 'miracle grow' for brands, adding positive associations that change consumer perception." "The brand connectome is a mental network – the larger and more positive it is, the stronger the brand loyalty." "Marketing to the conscious mind won't drive long-term loyalty. Our unconscious choices hold the power." "Distinctiveness, not uniqueness, makes a brand memorable – give consumers something fresh that still feels familiar." "Stop trying to persuade people; instead, align with the mind's natural instincts and your brand will grow." "We're in the Age of Instinct, where behavioral science and AI unlock new ways to connect with consumers."   This is the book mentioned in this episode Resources Mentioned The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Leslie Zane Website | Triggers® Brand Consulting Website | Leslie Zane LinkedIn | Leslie Zane Facebook |   Leslie Zane X |  

Today, we finish our last installment of ‘The 3 C's of Reformed Theology', discussing “Covenant Theology”. In addition, today's episode is also the final episode for season 1 of the podcast. We will be back with exciting new content on January 13th. We hope you continue to Stay Informed, and Stay Reformed this Holiday season. Exalt Christ and find rest in the Christmas Season. Soli Deo Gloria. Scripture: Genesis 1:26-31, Genesis 2:15-17, Romans 6:23, Genesis 3:21, Genesis 3:23-29 Additional References: The Second London Baptist Confession (1689): https://founders.org/library-book/1689-confession/ https://www.chapellibrary.org/pdf/books/lbcw.pdf?srsltid=AfmBOorAi1b6iCPqv94DjBcMhSSpcDOGwJrb9hXJSlgqxrFSgo9ofc0- Blessing and Cursing Article: https://www.ligonier.org/learn/articles/blessing-and-cursing “The Distinctiveness of Baptist Covenant Theology”: https://brokenwharfe.com/product/the-distinctiveness-of-baptist-covenant-theology-us-revised-edition/ Dr. Tom Hicks' Article: https://founders.org/articles/covenant-theology-the-law-justification-and-sanctification/ What is Dispensationalism?: https://www.ligonier.org/learn/articles/dispensationalism?srsltid=AfmBOoqBdRUFwUGMFVUqKnjK2ZsMl6xd87psefx_LVO-tB9IcXOgdOzs Social Media: YouTube: https://www.youtube.com/@StayReformed Twitter/X: https://twitter.com/stayreformed Instagram: https://www.instagram.com/stayreformed/ Facebook: https://www.facebook.com/stayreformedpodcast/ Website: https://www.stayreformed.com/ Email: contact@stayreformed.com

Roger Mosey, a former Editorial Director of the BBC, Head of TV News, and Director of Sport, discusses his lecture to the Commonwealth Journalists Association on the challenges facing public service media, the mainstream media's lack of understanding of political landscapes in the UK and US, clickbait, interactivity and audience connections, as well as cuts and talent drain at the BBC. "The BBC's Charter says it must engage the public to a very high standard with the issues of the day and inform our democracy. And that's non-negotiable. It's got to do it, and it does many times do that. It doesn't do it enough, and I think its political coverage is particularly weak. Why? Because the Westminster bubble dominates the political coverage, and there's too much about who's up, who's down, and there's too much about short-term headlines." Listen to all our episodes here: https://podfollow.com/beebwatch/view To support our journalism and receive a weekly blog sign up now for £1.99 per month: www.patreon.com/BeebWatch/membership Or if you'd rather make a one-off payment (which doesn't entitle you to the blog) please use our crowdfunding page:https://www.crowdfunder.co.uk/p/roger-boltons-beeb-watch-podcast @BeebRogerInstagram: rogerboltonsbeebwatchLinkedIn: Roger Bolton's Beeb Watchemail: roger@rogerboltonsbeebwatch.comwww.goodeggproductions.uk Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford. He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker. With this paper, he'll be showing that "not all reach is created equal" as well as how few campaigns are actually effective. I invited Tom Roach to join me for this chat. Links Felipe: https://www.linkedin.com/in/drfelipethomaz Tom: https://www.linkedin.com/in/tom-roach-5b468026/ Mark: http://www.instagram.com/markpollard For strategy training, check out http://www.sweathead.com

Introduction Overview: Joe Glover explains a simplified approach to crafting a marketing strategy. Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction. Align with Business Objectives: Marketing goals should connect directly to company objectives. SMART Goals: Specific, Measurable, Ambitious, Relevant, Time-bound. Example: Replace “get our name out there” with “increase site visits by 50% in six months.” Identify the Core Problem: Mark Ritson's “diagnosis” starts with understanding what the customer truly needs. Jobs to Be Done: Customers buy products to solve functional, emotional, or social problems. Research: Use customer feedback, social media, and reviews to pinpoint needs and pain points. Go Beyond Demographics: Use psychographics, behaviours, and values to understand your audience. Focus on Viable Segments: Consider Total Addressable Market (TAM), spending power, and reachability. Example Segment: Joe's target for ABC Limited: “fashion-forward pet owners” who value stylish pet wear. Craft a Positioning Statement: Define your brand's unique value concisely. Distinctiveness vs. Differentiation: Separate Strategy from Tactics: Start with strategy, not tactics, to avoid scattershot efforts. Use a Funnel-Based Approach: Awareness, Consideration, Purchase, Retention, Advocacy. Examples: Team Involvement: Collaborate with sales, leadership, and other departments for buy-in. Measure & Adjust: Track each tactic with specific metrics to ensure alignment with strategy. Key Steps to a Bare Minimum Marketing Strategy 1. Set Clear, Aligned Goals 2. Solving a Problem 3. Targeting and Segmentation 4. Positioning 5. Tactics

As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he also noticed that some things were broken in this new ‘era' of strategic brand designers.We explore the following topics:* Is Brand Strategy Overrated?: We dive into whether brand strategy is often overhyped, sometimes leading to boring or trendy brand identities that don't stand the test of time.* Distinctiveness is key: The key takeaway is that making your brand stand out with distinctive assets—like logos or mascots—is way more important than getting bogged down in traditional strategy stuff.* What strategy should be about: Instead of getting lost in complex strategies, we should focus on creativity and making brands that are instantly recognizable.I hope you enjoyed this conversation, please let me know in the comments how you use brand strategy (or how you avoid it

In this week's edition of the Weekly Investment Trust Podcast, Jonathan Davis, editor of the Investment Trusts Handbook, reviews the week in the markets and speaks to Jon Ingram, co-manager of the J.P.Morgan European Discovery Trust (JEDT). Section Timestamps: 0:00:53 - This week's guests 0:01:58 - Review of the week 0:06:51 - Summary of results, corporate news and announcements 0:10:40 - Money Makers Circle 0:12:18 - A question to ChatGPT 0:12:48 - Coming up in future weeks and next week's interview 0:13:50 - Q&A with Jon Ingram 0:14:31 - Changes in how the trust will be run 0:17:40 - Distinctiveness of the trust 0:21:12 - Gearing 0:26:21 - The driver for extreme valuations 0:32:04 - The trust's universe 0:34:38 - The outlook for Europe 0:38:00 - Current weightings 0:40:43 - Technology in Europe vs the US 0:44:17 - AI in the research process 0:48:13 - Why now is a good time to look at the trust 0:49:33 - Close Trusts mentioned (with tickers) include: J.P.Morgan European Discovery Trust (JEDT), Allianz Technology (ATT), HgCapital Trust (HGT), Schroder Capital Global Innovation Trust (INOV), Literacy Capital (BOOK), CT Private Equity (CTPE), BlackRock World Mining (BRWM), BBGI Global Infrastructure (BBGI), Chelverton UK Dividend Trust (SDV), Third Point Investors (TPOU), PRS REIT (PRSR). If you enjoy the weekly podcast, you may also find value in joining The Money Makers circle. This is a membership scheme that offers listeners to the podcast an opportunity, in return for a modest monthly or annual subscription, to receive additional premium content, including interviews, performance data, market/portfolio reviews and regular extracts from the editor's notebook. There is no new fund profile this week while profile author Stuart Watson is away, but last week the Circle featured Ecofin Global Utilities and Infrastructure (EGL). Future profiles will include abrdn Asia Focus (AAS) and Smithson Investment Trust (SSON). Look out for the latest edition of our new expanded weekly subscriber email which summarises Jonathan's latest thoughts and includes a comprehensive summary of all the latest news. The content of that email is also available for subscribers via the website. For more information about the Money Makers circle, please visit money-makers.co/membership-join. Membership helps to cover the cost of producing the weekly investment trust podcast, which will continue to be free. We are very grateful for your continued support and the enthusiastic response to our more than 220 podcasts since launch. You can find more information, including relevant disclosures, at www.money-makers.co. Please note that this podcast is provided for educational purposes only and nothing you hear should be considered as investment advice. Our podcasts are also available on the Association of Investment Companies website, www.theaic.co.uk. Produced by Ben Gamblin.

► About this Video In this episode of Growth Talks, Krystina Rubino sits down with Mike Lackman, former CEO of Trade Coffee and PetFlow and current board member, advisor, and investor at various ecommerce brands. Mike shares his journey through various C-suite roles, the importance of creating and maintaining a vision, and how to balance growth with profitability. He also provides insights into effective marketing strategies for the ever-evolving landscape of DTC and subscription models.  

Todd Rose is the co-founder and CEO of  Populace, and founder of the Laboratory for the Science of Individuality. Todd is also a bestselling author of "Collective Illusions," "Dark Horse," and "The End of Average."  Todd explains how the abandonment of human distinctiveness during the industrial age has left a lasting impact on our potential and fulfillment. He emphasizes that true individuality is crucial for cultivating personal potential and living fulfilling lives.  He explores the tension between individualism and collectivism, asserting that individuality should not be mistaken for selfishness. He then shifts to the challenges leaders face in balancing fairness and personalization. Todd highlights the importance of autonomy in realizing individuality and cautions against the authoritarian potential of individuality without autonomy.  Todd expresses concerns about the potential for a divided education system where some students are trained as cogs in the machine while others are nurtured to develop their individuality and agency. Todd talks about his Dark Horse Project, which explores how people achieve fulfillment and excellence by following their unique paths.       Key Takeaways [03:30] Todd discussed why individuality is central to his work and the importance of human distinctiveness and its impact on potential and fulfillment. He also compared standardization to personalization in various fields.  [06:03] Todd emphasizes the impact of the Industrial Age on individuality, psychological drives for categorization versus self-expression, and a critique of Frederick Taylor's scientific management and its effects in relation to societal transformation, human identity, and labor efficiency during the industrial revolution. [07:28] He talks about the importance of personalizing leadership while maintaining fairness, the challenges of balancing individual needs with organizational goals, and the evolving expectations of employees in the workplace. [10:45] He discusses the transformation needed in education and workplace institutions, the shift from material abundance to psychological and spiritual fulfillment, and the role of leaders in navigating paradigm shifts and fostering individuality in the context of adapting to changing societal values and promoting holistic well-being in both educational and professional settings. [14:16] He shares the challenges of giving employees more autonomy while maintaining control, the comparison of bottom-up versus top-down approaches in leadership, and the importance of clear outcomes and flexible processes in modern workplaces in relation to fostering innovation, productivity, and employee satisfaction within organizational structures. [26:47] Todd gives an example of personalized health utilizing the glycemic index and machine learning. He also shares his personal experience with personalized nutrition, highlighting the potential of technology to scale personalization in various fields by leveraging data-driven approaches to optimize individual health outcomes and enhance personalized experiences across different domains. [35:32] He introduces his book “The Dark Horse project and book”, emphasizing the transformation of individuality into fulfillment and excellence. He also shares his personal anecdotes, highlighting the impact of the Dark Horse mindset on Todd's family and their journey towards embracing uniqueness and achieving personal success. [41:57] Closing quote: Remember, "If a man is not faithful to his own individuality, he cannot be loyal to anything." - Claude McKay   Quotable Quotes "The biggest mistake we've made in the industrial age is the abandonment of the appreciation for human distinctiveness." "Harnessing your individuality is a pretty central element to really leading a fulfilling life." "The flaw with the industrial age is that in the past, it was sort of intuitive that we were categorized in the same way that we thought it was intuitive that the earth was flat." "Whereas like a Frederick Taylor, we led to a very paternalistic society that we've lived in for quite a while, which is in some ways antithetical to liberal democracies." "The biggest driver of a sense of meaning is pursuing a goal freely chosen." "It's very hard to transform institutions that are captured." "Innovation in terms of being left behind is really important." "We can get scale through personalization." "Individuality is a fact, and it's really important." "If a man is not faithful to his own individuality, he cannot be loyal to anything." - Claude McKay   These are the books mentioned in our discussion with Todd   Resources Mentioned The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Todd Rose LinkedIn | Todd Rose Website | Todd Rose Twitter |  

In the latest episode of the Sleeping Barber Podcast, we sit down with Dr. Ella Ward, a senior marketing scientist from the Ehrenberg-Bass Institute.  Dr. Ward shares her expertise on the importance of visual brand identity, the difference between being data-driven and evidence-based, how to create cohesive brand packaging and most importantly Marc and V get a lesson on Aussie rules footy! This is an episode you do not want to miss! Don't forget to join our hosts, Vassilis and Marc, for some post-podcast banter! Quote of the episode: “Your strategy can't be based on differentiation. Your competitors will catch up." Our Guest: Dr. Ella Ward Sr. Marketing Scientist @ Ehrenberg-Bass Institute Enhancing visual brand identity across a product portfolio. https://www.linkedin.com/in/ella-ward-/ Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Background Research & Literature: https://journals.sagepub.com/doi/10.1177/14707853231201852?icid=int.sj-abstract.citing-articles.4 https://www.unisa.edu.au/media-centre/Releases/2023/coloured-by-numbers/  https://www.linkedin.com/posts/ella-ward-_distinctiveassets-evidencebasedmarketing-activity-6785027383834611713-eeTI https://marketingscience.info/research-services/distinctive-assets/ Timestamps: 0:00 - Podcast Introduction 0:50 - Introduction to Ella  3:31 - Path to becoming a Marketing Scientist @ Ehrenberg-Bass Institute 4:28 - Ella's areas of research 5:23 - Visual cohesion across the brand portfolio 6:40 - The scientific revolution happening in marketing 8:39 - Marketing science matters because the real world is a very weird place 10:33 - Data-driven vs. Evidence-based marketing 13:05 - Using science to lead change 16:40 - Bloodletting & changing paradigms  18:30 - The difference between brand books and Distinctive Brand Assets (DBA) 20:44 - Making brands available & linking brands to memory 23:22 - Brand management isn't about policing, it should be fun 26:45 - Rebranding? Know what assets trigger the brand   29:20 - How effective are your DBAs at triggering memory 30:52 - Why characters are more memorable than other types of distinctive assets  34:20 - Rebranding? know the strength of your distinctive assets 36:15 - Adding to your distinctive asset pallet - Ikea voiceover 39:10 - Hagen-Dazs Case Study 39:40 - Package colours used to signal variety aren't often effective 43:17 - The danger of using colour to signal a variety 45:38 - Prioritize your branding over colour signalling 49:43 - Decreasing product packaging types to improve advertising efficiency 51:00 - Cohesive branding improves the bottom line 53:17 - Differentiation v. Distinctiveness in product packaging 58:25 - Packaging Services 1:01:45 - Post-pod with V and Marc   Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber

The guys interview Pascal Denault, the author of The Distinctiveness of Baptist Covenant Theology, and discuss the difference between Baptist Covenant Theology, Westminster Covenant Theology, and Dispensationalism Support the Show.

Exodus 20:17-21 Wisdom about your wants 1. The Distinctiveness of Coveting    Coveting is Covert.    Coveting is Comprehensive. 2. The Deception of Coveting      Deception related to your neighbor      Deception related to your God      Deception related to yourself 3. The Danger of Coveting 4. The Defeat of Coveting  Conquering Coveting: Call it and confess it Count your blessings Contemplate the Cross and Communion with Christ Celebrate the blessings of others Chase people

Exodus 20:17-21 Wisdom about your wants 1. The Distinctiveness of Coveting    Coveting is Covert.    Coveting is Comprehensive. 2. The Deception of Coveting      Deception related to your neighbor      Deception related to your God      Deception related to yourself 3. The Danger of Coveting 4. The Defeat of Coveting  Conquering Coveting: Call it and confess it Count your blessings Contemplate the Cross and Communion with Christ Celebrate the blessings of others Chase people

This is the second of two episodes where Caleb is joined by guest Brandon Adams to discuss, analyze, and consider key questions from the previous 8-week series: Comparing Baptist Covenant Theologies: 1689 Federalism and Progressive Covenantalism. In this episode, Caleb and Brandon focus on the nature of the covenants and future areas to explore between 1689Fed and PC. Resources: Comparing Baptist Covenant Theologies by Richard Lucas ⁠https://equip.sbts.edu/publications/the-past-and-future-of-baptist-covenantal-theology-comparing-1689-federalism-and-progressive-covenantalism/⁠ Christ Over All (Long and short form journal articles overviewing PC) ⁠https://christoverall.com/theme/a-primer-on-progressive-covenantalism/⁠ Kingdom through Covenant: A Biblical-Theological Understanding of the Covenants by Stephen Wellum and Peter Gentry ⁠https://a.co/d/2fH7oHt⁠ Progressive Covenantalism: Charting a Course between Dispensational and Covenantal Theologies ⁠https://a.co/d/9EQIqTr⁠ Covenantal and Dispensational Theologies: Four Views on the Continuity of Scripture edited by Brent Parker and Richard Lucas ⁠Covenantal and Dispensational Theologies: Four Views on the Continuity of Scripture⁠ 40 Questions About Biblical Theology by Jason DeRouchie, Oren Martin, and Andy Naselli ⁠https://a.co/d/aEz0HIS⁠ Covenant Theology: From Adam to Christ by Nehemiah Coxe ⁠https://a.co/d/11VEmhK⁠ The Mystery of Christ, His Covenant, and His Kingdom by Samuel Renihan ⁠https://a.co/d/apIdFdD⁠ The Distinctiveness of Baptist Covenant Theology by Pascal Denault ⁠https://a.co/d/bgnLIAH⁠ 1689 Federalism.com ⁠https://www.1689federalism.com/

This is the first of two episodes where Caleb is joined by guest Brandon Adams to discuss, analyze, and consider key questions from the previous 8-week series: Comparing Baptist Covenant Theologies: 1689 Federalism and Progressive Covenantalism. In this episode, Caleb and Brandon focus on positive takeaways from the previous episodes and dialogue a bit further on the 10 Commandments and the Sabbath in particular. Resources: Comparing Baptist Covenant Theologies by Richard Lucas ⁠https://equip.sbts.edu/publications/the-past-and-future-of-baptist-covenantal-theology-comparing-1689-federalism-and-progressive-covenantalism/⁠ Christ Over All (Long and short form journal articles overviewing PC) ⁠https://christoverall.com/theme/a-primer-on-progressive-covenantalism/⁠ Kingdom through Covenant: A Biblical-Theological Understanding of the Covenants by Stephen Wellum and Peter Gentry ⁠https://a.co/d/2fH7oHt⁠ Progressive Covenantalism: Charting a Course between Dispensational and Covenantal Theologies ⁠https://a.co/d/9EQIqTr⁠ Covenantal and Dispensational Theologies: Four Views on the Continuity of Scripture edited by Brent Parker and Richard Lucas ⁠Covenantal and Dispensational Theologies: Four Views on the Continuity of Scripture⁠ 40 Questions About Biblical Theology by Jason DeRouchie, Oren Martin, and Andy Naselli ⁠https://a.co/d/aEz0HIS⁠ Covenant Theology: From Adam to Christ by Nehemiah Coxe ⁠https://a.co/d/11VEmhK⁠ The Mystery of Christ, His Covenant, and His Kingdom by Samuel Renihan ⁠https://a.co/d/apIdFdD⁠ The Distinctiveness of Baptist Covenant Theology by Pascal Denault ⁠https://a.co/d/bgnLIAH⁠ 1689 Federalism.com ⁠https://www.1689federalism.com/

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A Classic in Apologetics on "The Distinctiveness of Christianity" and a journey through the shadowy realms of Christian Cults and deceptive doctrines with Dr. David Reagan and cult expert Dr. Ron Carlson. This episode peels back the layers of pseudo-Christian groups like Jehovah's Witnesses and Mormons, exposing the discrepancies between their teachings and historic Christian beliefs. Together, we confront the sobering impact of religious organizations that have strayed far from Scriptural truths, leading many down a path of tragic deception.In a historical look at faith and deception, Dr. Carlson shares personal stories and experiences, highlighting the importance of encouraging questions and doubts within one's spiritual journey to fortify convictions in the face of cultish allure. In a world where Cults Twist Christian Terminology to fit their agendas,  and deceive. We equip you with the tools of discernment needed to identify genuine gospel teachings. We also dive into the contentious issues within Mormonism, discussing their redefinitions of Christian concepts and the implications for those who encounter their well-trained missionaries.In the final stretch, attention turns to Freemasonry, shedding light on its rituals and beliefs that starkly contrast with the Christian faith. Dr. Carlson's insights into the incompatibility of Masonic practices with Christian doctrine serve as a stark warning to believers. With clarity and conviction, this episode stands as a call to vigilance and knowledge, empowering you to defend the faith against the encroachment of distorted messages and to hold fast to the unchanging truth of the gospel.Find Us & Follow, Likes n Share helps our Reach.-Amos37 Website-Amos37 on Facebook-Amos37 on Instagram-Amos37 on Rumble-Amos37 on Gettr-Amos37 on Gab-Amos37 on Parler

audio from Tim Frickenschmidt on March 31, 2024

What do you hold closely as part of your identity? Are you resting in your distinctiveness? Resting in the wrong place is actually no rest at all. When we rest in anything other than the gospel, we will always find ourselves weary, unsatisfied, and always on guard trying to protect our distinctiveness. Jesus wants us to put our striving aside, trust Him, and rest in Him alone.

In this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research. Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth. Our conversation kicks off with Byron's inspiration for exploring consumer buying behavior and brand expansion, setting the stage for an enlightening discussion on the essence of his work. Delving into "How Brands Grow," Byron sheds light on the book's key insights, including the pivotal concepts of Mental & Physical availability, the synergy between Distinctiveness and Differentiation, and the power of distinctive brand assets in forging lasting brand memories. Tackling prevalent myths in brand growth, such as the overemphasis on brand loyalty and the crucial need for broad market reach, Byron emphasizes the role of continuous brand exposure in shaping consumer preferences. He offers practical advice on how listeners can apply these insights, highlighting the balance between innovation and consistency in brand strategy. For designers, Byron discusses the creation and rapid adoption of distinctive brand assets, providing a blueprint for branding success. Tune in for an episode packed with invaluable insights for growing better, more recognizable brands, based on rigorous scientific research.

Welcome to the special ‘Best of 2023' episode of ‘JUST Branding,' where we dive into the most insightful and transformative ideas in branding and marketing from the year. This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding's evolving landscape. We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a brand consultant and our own personal journeys. Episode 8 takes a different turn with Mike Roberts, exploring personal branding and the influential role of LinkedIn. In Episode 11, Ian Barnard brings practical wisdom on building big brands with modest budgets, followed by a rebellious twist in Episode 5 with Stix of Liquid Death, who redefines branding norms. Episodes 9 and 15, featuring Fred & Erik of SNASK delve into the heart of creativity, empathy, and culture, and the development of BIG brand ideas. The art of workshop design is elegantly unfolded by Brittni Bowering in Episode 3, while Rachel Davis in Episode 14 balances the scales between facilitation and strategy. Chris Kocek in Episode 16 and Dan White in Episode 7 take us through the intricate process of uncovering insights and measuring brand impact. Miri Rodriguez's Episode 17 on Brand Storytelling and Jenni Romaniuk's Episode 12 on Distinctiveness & Differentiation provide a masterclass on crafting compelling narratives and standing out in a crowded market. Terri Goldstein in Episode 10 and Hamish Smyth in Episode 13 bring their expertise on mastering brand building in regulated environments and the art of consistency in brand guidelines. Lastly, Kate Pincott in Episode 4 explores the cutting-edge world of NFTs and their impact on brands, while another Episode 17 offers insights into brand growth through AI, marking the convergence of branding and technology. Join us as we revisit these captivating discussions, each a cornerstone in the edifice of modern branding and marketing.

Unlock your creative potential with our guest, professional live illustrator, Ashton Rodenheiser, who enlightens us about the transformative power of sketch noting. Who knew that doodling, something many of us do absentmindedly, could serve as a potent tool for visual communication and idea generation? Ashton shares his decade-long journey with this innovative technique and how simple elements like lines, squares, and arrows can help distill complex ideas, keep you focused, and enhance memory recall.Imagine harnessing sketch noting to not only give your thoughts a tangible form but also to create a dynamic, engaging environment in your interactions with clients. Ashton explains how this creative method can help us comprehend more complicated concepts, tailor our thinking process and differentiate ourselves in the market. We discuss how sketch noting can illustrate the distinctiveness of each person's creativity and make conversations more productive. Tune in to this episode and discover how to tap into your unique creative flow and revolutionize your communication strategy.Everyday AI: Your guide to not only learning AI, but how to leverage it in businessCan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifySupport the showThis episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer