Podcasts about white knight productions

Elin Barton is a purpose-driven business leader, author, and entrepreneur who believes in the power of story to elevate brands and individuals. Her vision is to create a virtual ecosystem where entrepreneurs and solopreneurs are supported by a strong community, regardless of geographic location, and where women and girls, in particular, can find empowerment, inspiration, and guidance to forge their unique path. She is the author of Ready, Set, Grit: Three Steps to Success in Life, Business, and the Pursuit of Happiness and is the founder of White Knight Productions, an award-winning marketing and video production team that works with corporate and agency clients nationwide. Welcome to the Opposite Entrepreneur, Elin! Connect with Elin Barton via her website: https://elinbarton.comConnect with Elin Barton on LinkedIn: https://www.linkedin.com/in/elinbarton/  Buy 'Ready, Set, Grit' here: https://elinbarton.com/book/

Today's guest is Elin Barton, a “serial entrepreneur” who is dedicated to helping her clients grow and succeed. She is at the helm of White Knight Productions, a team of video and marketing professionals that creates impactful materials and campaigns for clients nationwide. Elin also supports entrepreneurs in The Boardroom, the virtual community she founded, and by working one on one with clients who are already successful but who are having trouble making the leap to the next level in their careers or businesses.Productivity BottleneckWhile very organized and productive, Elin realized that she was losing sight of important tasks and deadlines. She believed that her bottleneck stemmed from not regularly reviewing her calendar and project management system. Listen to this episode to find out what we discovered is really holding Elin back. You might uncover some surprises in your own work life!Elin is excited to have published her first book: Ready, Set, GRIT: Three Steps to Success In Life, Business, and the Pursuit of Happiness, designed to help readers grow, whether they're growing a business, or whether they're stepping into their own, a place where their own gifts can be given to the world in a very special and meaningful ways.Here's how Elin likes to spend her 25th Hour:Tend the gardens on her farm, which is fun and therapeuticSpend time with her husband, playing with their dogResources Referenced:Brand consultant Deborah Shapiro, S&S Insights, dshap@sandsinsights.com  You have one or more Productivity Bottlenecks, and not getting done everything you want to is stressing you out. The Productivity Bottleneck Quiz will help you identify what is really keeping you from accomplishing what you want to each day – so you can easily get back to doing the things you love. 6 questions . . . 10 minutes . . . tons of value! Take the quiz here: https://impactivestrategies.com/free-gift.Reach out to Elin:WebsiteFacebookLinkedIn TwitterReach Elin at ElinBarton.com, Elin@ElinBarton.com.Download the first chapter of Elin's book here: https://elinbarton.com/book

Meet Elin   Ellen is The Founder and President of White Knight Productions and is the Founder of The Boardroom, an online community for entrepreneurs to connect network, and grow their businesses. Her first book Ready, Set, Grit, Three Steps To Success In Life, Business, and The Pursuit of Happiness comes out this spring.    Why don't you tell me a little bit about how White Knight Productions has adapted to work with clients nationwide?   So when we started, we are a 12-year-old company, we've been around for a while. We make videos and animations and help people with marketing. That's not the only thing we do, but we do a lot of marketing work. The vast majority of what we do is visual. When we started the company 12 years ago, we were focusing on local clients, regional clients, the whole traditional way of doing video production. Over the years, that has really changed dramatically, where now we do work with clients all over the country. I as the principal in the agency, I've worked very hard to foster relationships with videographers around the country, and relationships with our clients throughout the country, and have found a kind of innovative ways to service them without necessarily being there on site. Sometimes especially pre COVID we would fly out and attend a shoot, or other meetings in different locations. But these days, we do so much via remote video capture. We do so many meetings via zoom and that but it's interesting how we've really been able to expand our reach. First by changing our mindset and then by looking for solutions to manifest what we were looking to make happen.   Let's talk about some misconceptions that people have when working with a video production company.   Well, a lot of people think it's got to be super expensive when they hire a video company. I feel like a lot of people feel concerned that their brand won't be well reflected, or that they're going to be giving up control over the messaging or the project. Also just that it's inconvenient and a little bit scary. But you put a camera in front of people, many people who just aren't used to it and it's super intimidating, and you throw up some lights and add a few people in the mix and it can be very scary to step up there and be in the spotlight. It can be scary even if you're used to speaking, even people that are used to public speaking, or we've had experiences with CEOs of large medical groups, for example, that have been super intimidated by the camera. So one of the things that we do as a video company, is we work very hard to make sure everybody's comfortable, and kind of forgets that the cameras there. Eventually, it takes a little work and a little soothing sometimes. But it's always our goal to make people enjoy the experience and also to realize that there are different ways to work with a video team. Sometimes traditional video can be pricey because there's a lot that goes into it. People forget all the planning that goes into it, all the scripting, and all that stuff. But for us, I can't speak for every video company, but I'm sure this is the same for others as well. We always try to work with our clients to make the whole process very collaborative, and also to find solutions that work within their budget, and that help them reach their goals.   So you're extremely driven in supporting other entrepreneurs and building community, why is that and what is your vision, ultimately?   That's a huge part of what I'm so passionate about. Me as a small business owner, I know firsthand how challenging it can be and how lonely it can be sometimes, especially when you're going through something challenging. In my company, 2015 was a really tough year for us, and as I said, we've been around for 12 years. We grew very quickly the first few years and 2015 was our come to Jesus moment. It was really hard and at that time I didn't really have the right people who I could talk to. I was a member of networking groups, but you typically don't go to networking groups and just spill all your problems. Of course, I have friends, but a lot of my friends didn't understand the nuances of running a business and my family was supportive, but they didn't really get it. After I survived that time and rebuilt the company, I really got driven on this community-building thing, because I started hearing similar stories from other people, and it's really important to me to try to support other small or medium-sized business owners who might not have that support network. Also just to try to help other people grow their businesses. Over the years, I have had great mentors, I've had great coaches, and learned a whole heck of a lot from making some big mistakes. I just think, when we have the opportunity to help others and give somebody a hand or build a community that's supportive, we should take that opportunity. It's something I love doing and it's my passion project. So you mentioned I had built The Boardroom, which is an online community for entrepreneurs and I've been doing these talks every Friday for years. This is our fourth year of hosting free webinars really for anyone, but they're targeted to entrepreneurs. I'm scheduled to talk and one soon, I'm so excited. Oh, all your listeners come and join us!   Can you help me do that by sharing with our listeners one of your favorite or most successful networking experiences that you've had?   I think maybe I would like to share some thoughts about networking, rather than a specific experience, although I also will share an experience with you in just a moment. I think that one of the big keys to successful networking is to shift your mindset away from your own personal goals like, "Oh, I really want to get one new client at this networking event," or, "I really want to close a new deal." That is the wrong way to go into networking, in my view, it much more so should be about service and connection, and relationship building that's so important. I think that is my biggest tip for going into networking events. Then also, if you have the opportunity to stand up and introduce yourself, to try to be memorable and I'm thinking back and this will segue into my experience that I'd like to share. So thinking back to a guy who was my mentor for a while, he's a sales coach. He used to work at a very large corporation, he was very high up at this corporation, and then he went up by himself. But he's just full of knowledge and he's just one of these people that you just want to listen to you all day long. He was a big proponent of being memorable, you know, just like break the mold, if you have to get up and introduce yourself. He always would only bring three business cards to a networking event, which is interesting. So you had to like earn the right to get one of his business cards and I think that learning from him, is probably part of my success story with networking is just to be very intentional about who you're connecting with. Of course, he would take other people's business cards, but like to give it was different. That's just his philosophy, I'm not saying it's the right way, but it's interesting to follow somebody like that and watch how they expertly make connections and build relationships in a very intentional way. There was another one where I was hosting one of my Friday talks that I had mentioned where I was talking to a new connection, someone had introduced me to this woman, because she actually is looking for a videographer, but not for a few months. So we just started the conversation and I invited her to this event and she had shared it with me, she's also looking for someone to help with web and SEO, but she was too busy to come to the event. She's like, "I think it's just not a good fit for me, I'm too busy," and it's funny because I met the person there who was perfect for her web SEO and I thought of her and I connected them. But I was like, "If you could have just come on here by yourself, you could have met this person firsthand." I think it's never a waste of time to go out and meet people and get a chance to talk about what you do and what you're looking for.   What advice would you offer to business professionals really looking to grow their network?   I think right now in a time where much of what we're doing is online. I think LinkedIn is a great place to grow your network and a good strategy for LinkedIn is going in and finding people you want to connect with. Please do not connect with them and start selling them things right away, that's super annoying, please don't do that. I even started saying to people, when they try to do that, I just write a message to them saying that it's my pet peeve and asking them not to do that. What I do recommend is finding people that you would like to connect to maybe like to do business with, and start following them, start commenting on their posts. Give thoughtful comments, thoughtful feedback, and start conversations that way because then you begin to build a relationship, and you begin to have something to talk about. Then perhaps you have a better opportunity, a better chance that they might accept your invitation to have a further conversation and that can be an exploratory conversation. I don't think anybody enjoys a sales pitch, it's a lot better to approach things with curiosity, and a place of service. I don't think you can go wrong with either of those.   If you could go back to your 20-year-old self, what would you tell yourself to do more or less of or differently with regards to your professional career?   I would definitely tell myself to chill out. I was so worried about so many things that I had no control over and everything has a funny way of working out. So I think I would just have tried to worry less and enjoy the moment more just knowing it was all going to be perfect. I try to tell my kids that because now they're in their early 20s and it's a hard thing to hear. Maybe we just have to live it for ourselves. But I do feel like that's a truth, just believe that things are working out for you.   Do you have any final word or advice for our listeners with regards to growing and supporting your network?   I think I would just say do not underestimate the importance of doing this. It's probably your most valuable asset or one of your most valuable assets. I really didn't realize this fully myself until COVID shut everything down and we still had quite a bit of work and when I looked at it and analyze it, it was all from my network, it was all from people who we'd been introduced to or referred to or worked with or someone told somebody about us and suddenly we had work. I just never could have accomplished any of that with a straight-up advertising campaign. It would have been a lot more expensive and probably not as effective. So nurturing that network is something I now intentionally prioritize all the time, it's super important   Connect with Elin:   Email: elin.barton@whiteknightpro.com    Check out the boardroom’s upcoming events!   Subscribe to Elin’s Podcast!   Enroll in Elin’s free You’ve Got The Power Training Course

What do you do when the world goes into a pandemic, travel is halted, and your business is shooting high end video production on site? Like a lot of businesses are exploring these days - you go virtual. On today's episode of Book of Experts, we are talking with Elin Barton of White Knight Productions and digging into how they reinvented their process for a virtual world. You can meet Elin and more experts like her at https://bookofexperts.com/

Part 1 of a 2 Part Discussion Felicia Harris, Founder, and CEO of EverythingHR and EverythingHR Financial Services interviews Elin Barton, President and CEO of White Knight Productions. Elin’s company is in the marketing space, specialising in animation and video production to help companies tell their stories, communicate with their employees, potential employees, or customers. Elin Barton talks about how beneficial the Goldman Sachs 10,000 Small Businesses Program Was, building her alumni group, understanding that change is inevitable, why the super hero model is dead, and realizing that she doesn’t have to have all the answers. Highlights: ●  Elin Barton introduces what White Knight Productions does. ●  Elin expresses her experience in the Goldmans Sachs 10,000 Small Businesses Program. ●  How did Elin Barton start her 10,000 Small Businesses Program alumni community?  ●  Elin Barton has built up a Facebook group of over 1200 people.    ●  Why has the super hero model died?  ●  What is a growth group? ●  You don’t have to have all the answers and nobody has all the answers either. ●  People feel they don’t have the time to read so they prefer videos. ●  Business owners can often feel isolated? ●  How did Elin realize that she doesn’t have to have all the answers?  Find Elin and White Knight Productions online: Boardroom - theboardroom.elinbarton.com I.C. Genius - ic-genius.com

Elin is a purpose-driven business leader, author, entrepreneur and podcast host who believes in the power of story to elevate brands and individuals. She’s the CEO of White Knight Productions a company that produces video content for businesses, she also has her own podcast called “Ready, Set, Grit” - a podcast that inspires people to live their lives on purpose. In addition, Elin is passionate about entrepreneurship and helping others and her vision is to create a virtual ecosystem where entrepreneurs and solopreneurs are supported by a strong community, regardless of geographic location, and where women and girls in particular can find inspiration and guidance to forge their own unique path and realize their full potential. On this episode Elin shares: - Her personal story and the life changes that led her to starting her own business - The major business and financial failure she faced that almost crippled her - As well as her top business and financial tips for women in business Resources Elin mentioned: Score, Free Small Business Advice: https://www.score.org/ U.S. Small Business Administration: https://www.sba.gov/tools/local-assistance/sbdc Goldman Sachs 10,000 Small Business Program: https://10ksbapply.com/ Where to find Elin: - whiteknightpro.com - elinbarton.com Subscribe to www.CleverGirlFinance.com and get access to our Fresh Start Challenge. Check out the Clever Girl Finance YouTube Channel at YouTube.com/CleverGirlFinance Do you follow Clever Girl Finance on Instagram yet? You should! www.instagram.com/clevergirlfinance

Elin Barton, White Knight Productions Today we talk with Elin Barton, the owner of White Knight Productions out of Vestal, New York.  When the business was first conceived, they created high-end video productions for television commercials.  Now, the business has shifted a bit so Elin got creative and invented what she call’s Video Crisps. She works with production houses around the country to give her clients (according to her website) "Fresh, bite-sized and consumable video content that is designed to keep your social media, websites, blogs, and newsletters up-to-date and top of mind." Not everybody wants or can afford the top quality video.  It might even be more beneficial to focus on great creative content and be a valuable resource for the target demo.  The great thing is...Elin talks with the client and they figure out a plan that is going to fit them.  It's not a one-size-fits-all situation.  Elin loves working with people to get the best fit for their video goals. White Knight is actively looking for Videographers Editors Voice overs to be partners in this Video Crisp effort! Elin also hosts a podcast called "Ready Set Grit".   She talks with influencers and professionals to help people live "an intentional and successful life with inspiration, tips and a little help from the power of the Universe too."  Find Elin and White Knight Productions at whiteknightpro.com/contact.html

Organizations are increasingly making the move to digital– transforming printed publications and annual reports into interactive online content that drives action. Video is well on its way to become the star of content marketing, with its shareability and mobile components. This week, Elin Barton, CEO of White Knight Productions joined Beth to discuss repurposing marketing materials to drive engagement and participation.