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Public Relations is now a function of the CX - Customer Experience. Listen to how you can be at the mercy of customers, or employees, or can benefit from them as evangelists for your business. Listen to our Dyson story - and ask yourself if your company creates the same customer experience for the whole family.The question is can you mitigate or amplify the opinions of your customers, employees or partners?This is why it matters: according to a 2018 survey - 40% of the total population of 7.6 billion – 3.03 billion – are active on social media 116 minutes a day. That’s a staggering 42,340 minutes a year. And apparently Brightlight says that:90% of consumers used the internet to find a local business in the last year, with 33% looking every day 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews The average consumer reads 10 reviews before feeling able to trust a business Only 53% of people would consider using a business with less than 4 stars The average consumer spends 13 minutes and 45 seconds reading reviews before making a decision Among consumers that read reviews, 97% read businesses’ responses to reviews 67% of consumers have now been asked to leave a review for a local business - with 24% of these being offered a discount, gift or cash in returnFor employee engagement look at the excellent British platform Mo.workLearn how research can even be used in press releases, like this one by JD Power for their rankings of consumer preferences, including of Dyson vacuums. We're fans, are you?Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the show (https://www.eastwestpr.com/podcast-speakpr)
Today I’m thrilled to share a very special episode of the Bossed Up podcast with my pod pal for life and former co-host, Bridget Todd! Bridget and I break down a listener career conundrum all about the exhaustion of “staying strong” every day in a stressful work environment, and how to protect your authentic self in the face of it all. Related Links: Join us at Bossed Up Bootcamp Ep 76 | How to Handle Mean Girls at Work Learn more about Bridget’s company, Unbossed Creative A great video on microaggressions Learn more about the recent Business Roundtable announcement here How to Be an Antiracist by Ibram X. Kendi Check out my course on Linkedin: Managing Career Burnout Learn more about code-switching Got a career conundrum you want me to cover on the podcast? Call and leave me a voicemail NOW at 910-668-BOSS(2677).
I was recently invited to speak at the Commonwealth Club, the nation's oldest and largest public affairs forum based in San Francisco. I shared the stage with Micheal C. Bush the CEO of a Great Place to Work and R. Paul Herman, the CEO and Founder of HIP Investor, to discuss why great places to work are great for everyone - bosses, employees, stakeholders, and society. Today’s episode includes a snippet from our discussion, which you can listen to in its entirety here. Related Links: Join us at Bossed Up Bootcamp! Listen to the full version of the panel discussion here Check out Michael C. Bush’s work at Great Place to Work * Learn more about R. Paul Herman's work at HIP Investor Ep 13 | How to Flip the Script on Impostor Syndrome Ep 136 | Is Job-Sharing the Secret to True Work-Life Balance Book me for a speaking engagement Get a copy of the Bossed Up Book Got a career conundrum you want me to cover on the podcast? Call and leave me a voicemail NOW at 910-668-BOSS(2677).
Making boss moves to advance your own career is challenge enough, but finding a way to coordinate your career with your partners’ ambitions? That can feel like an impossible feat! Today on the podcast we’re talkin’ bout L-O-V-E with longtime Bossed Up advisor and career services professional Allynn Powell, who shares her secrets for building in “seasons” to her and her partner’s career pursuits, as well as family considerations that weigh in, too. Related links: Well, That Escalated Quickly by Franchesca Ramsey Last week’s episode about Weight at Work Learn more about “The Ideal Worker” from author Brigid Schulte Pre-order my new book, Bossed Up! Join me at Bossed Up Bootcamp Connect with Allynn on Twitter and Instagram Join me at an upcoming Trainer Team Training Got a career conundrum you want me to cover on the podcast? Call and leave me a voicemail NOW at 910-668-BOSS(2677).
In this episode of Living Legends: Where are they now? host John Reitman chats with career superintendent, mentor-to-many and current "international agronomy consultant", Dick Bator. Bator's superintendent career included stops at Pine Valley, Merion and Oakmont. Over those years he mentored -- some may say 'tormented' -- many assistants who went on to careers as head superintendents. He shares with us some of what made him tick, and advice for today. Some takeaways: I hired good people, but pushed them and taught them survival tacticsKnow the importance of detail workLearn to delegateWork in the trenches; I always didKnow where you’re weak; hire people to fill those gapsDon’t mess up your personal life like I did. Too many divorces (3). Personal and family life is more important than the job. Biggest disappointment of my life.Always seek out help; never stop learningToday, I learn from every superintendent that I do consulting work for; and many are former assistants.