Podcasts about your ad ignored here

On this episode of Looking Outside, we're exploring the role of humor in business. Whether it's silly doodles, clever cartoons, or gentle jokes, giving and having the permission to laugh at ourselves, at our industry, and at our field of expertise can elevate corporate culture. Sharing how he does this every day, with over 200 corporate clients, is world-leading marketing cartoonist, Marketoonist and author of Your Ad Ignored Here, Tom Fishburne. Tom shares how provoking a laugh, and encouraging people to not take themselves too seriously in business, sets a new tone for corporate culture that elevates how people work together. ----------More:Looking Outside podcast www.looking-outside.comTomFishburn.com & on LinkedInMarketoonist.comTom's book Your Ad Ignored HereTom's podcast on Uncensored CMO at Cannes 2024Tom's TEDX Talk The Power of Laughing at Ourselves at WorkConnect with host, Jo Lepore----------⭐ Follow, like and rate the show - it makes a difference!----------Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and marketer, Jo Lepore. New episodes every 2 weeks. Never the same topic.All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2024. Theme song by Azteca X.

Are people laughing at your business? Maybe you want them to. Humor is not only a great selling tool, but a fantastic way to create internal cultural changes. But how do you get started? We spoke with Tom Fishburne, Marketoonist, keynote speaker, and author of Your Ad Ignored Here. In this episode you'll learn: The Power of Laughing at Ourselves The Trojan Mouse Humor's Best Target: Yourself The Four-Step Humor Process If you want to learn how to create humor in your business and in your marketing, this is the episode for you.

In this episode we talk to Tom Fishburne, Founder of Marketoonist, keynote speaker, and author of Your Ad Ignored Here. Tom shares 4 specific ways humor can be a catalyst to your B2B marketing efforts: Develop more empathy for your prospective customers Better understand your target market Create serialized content that your audience actually looks forward to Internal cultural impacts -- helping you talk about tough topics, creating an environment for better change management Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

The MarTech Alliance chats to Tom Fishburne about his new book, Your Ad Ignored Here.

Conversation with Tom Fishburne, the Founder and CEO of the Marketoonist, Author of "Your Ad Ignored Here," and a subject matter expert at using humor in content marketing

Find out the value content marketing holds for humanizing a brand with the extraordinarily talented Tom Fishburne, creator of the Marketoonist! We bring to light why the audience should be the hero in storytelling, how empathy in content marketing is super effective, that creativity and content marketing requires true dedication, and as always smash myths to bits! Takeaways Replace a viral approach with a continuity mindset for content marketing Connecting with the audience is a privilege; provide something useful! Approach content marketing with empathy; show you understand your audiences' pain points Establish a system for the creative process & set aside time for it Commit to creating an ongoing relationship with the audience; that investment is worth far more than one viral piece of content Avoid one size fits all content marketing; target different audiences & experiment! Links Twitter: @tomfishburne Email sign-up: https://marketoonist.com/subscribe Marketoonist: https://marketoonist.com/ Your Ad Ignored Here: https://marketoonist.com/book

In this week’s episode of “Marketing Today,” Alan talks with Tom Fishburne, the founder of Marketoonist, a content marketing agency that employs cartoons to make its point, and the author of “Your Ad Ignored Here.” His work reaches several hundred thousand marketers every week, and Seth Godin calls him the David Ogilvy of cartooning. In discussing his work, Fishburne says, “It’s fun for me, as someone who comes from both marketing and cartooning, to think about how cartoons can help solve marketing challenges.” He goes on to add, “Cartoons can ultimately bring empathy to a topic that can otherwise be very technical. Use humor as a bit of a Trojan horse — you get people laughing at certain behaviors or pain points — and it opens up a window to then deliver a deeper message.” Highlights from this week’s “Marketing Today” podcast include: Fishburne’s decision to move to Prague on a whim cured his aversion to risk and changed his life. (1:36) Fishburne describes his creative process. (3:31) Fishburne reveals the impetus behind his new book, “Your Ad Ignored Here” (6:42) The Jolly Green Giant and the disappearance of the captive audience. (8:27) The Shiny New Thing Syndrome — aka The Squirrel Phenomenon. (11:45) Fishburne finds humor in the friction of adapting. (19:22) The cartoon approach to content marketing. (23:34) Executive hoodies, anyone? Fishburne discusses his admiration for Betabrand (31:54) The future of marketing makes Fishburne think of “Minority Report.” (34:48) Support the show.

Welcome to episode #591 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #591 - Host: Mitch Joel. There's this incredible feeling that you get from Tom Fishburne's comics about the marketing industry. Of course, they're funny. With that, they can be very biting (almost to the point of feeling that he's been using Alexa's technology to listen in on some of your meetings), and that is coupled with this opposing sense of care, empathy and love for the business. Hard and soft... at the same time. For years, he has been taking shots at just how much technology has impacted brands and consumers. With that, he doesn't just do it from his pencil. He's been a marketing professional for a long time (from large CPGs like General Mills and Nestle to Method and beyond). Now, he's more commonly known as the Marketoonist (and if you're in business, you do not want to miss his weekly hit), but he also runs a small agency providing business cartooning for clients. Most recently, Tom published his first book, Your Ad Ignored Here (which is a compilation of his work). It's an amazing anthology and you can, literally, see which technologies were happening at any given moment in time and just how much consumers (probably) have not changed (hint: hit them with ads as much as you like, they're just not that into you). Enjoy the conversation... Running time: 56:03. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Tom Fishburne. Your Ad Ignored Here. Marketoonist. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #591 - Host: Mitch Joel. Tags: advertising advertising podcast alexa amazon amazon alexa apple music audio audio branding blog blogging brand branding business business blog business book business podcast business thinker comic david usher digital marketing digital marketing agency digital marketing blog digital media facebook general mills google innovation itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing industry marketing podcast marketing professional marketing strategist marketing thought leader marketoonist media method mirum mirum agency mirum agency blog mirum blog mirum podcast nestle social media sonic branding spotify streaming technology tom fishburne twitter wpp your ad ignored here

Founder of Marketoonist and Author of "Your Ad Ignored Here" joins the Podcast live from the LinkedIn Lab at Festival of Marketing in London to discuss cartoons, content, and his brand new book.