A Shark's Perspective

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“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.

Kenneth Kinney


    • Jul 16, 2024 LATEST EPISODE
    • monthly NEW EPISODES
    • 37m AVG DURATION
    • 387 EPISODES

    4.9 from 112 ratings Listeners of A Shark's Perspective that love the show mention: follow up question, super positive, sharks, great marketing, marketing podcast, marketers, extraordinary, digital, homework, great guests, leaders, engaging, perspectives, host, insights, ideas, valuable, passion, questions, smart.


    Ivy Insights

    The A Shark's Perspective podcast, hosted by Kenneth, offers a refreshing and insightful perspective on marketing and more. With expert guests from various industries, this podcast provides valuable advice and information for listeners. Kenneth's preparation and ability to engage with guests make for interesting conversations that go beyond the surface level. The podcast features notable guests like Seth Godin, Ann Handley, and Guy Kawasaki, showcasing Kenneth's dedication to bringing in top leaders in the field.

    One of the best aspects of The A Shark's Perspective podcast is Kenneth's thorough preparation for each episode. He challenges his guests and delves into their ideas, creating a more engaging conversation. This allows listeners to gain a deeper understanding of marketing concepts and strategies. Additionally, the range of topics covered in the podcast is impressive, providing a well-rounded view of marketing and customer acquisition.

    As for the worst aspects of the podcast, it is difficult to find any major drawbacks. However, some listeners may have personal preferences regarding the length or format of episodes. The podcast generally offers in-depth conversations with follow-up questions, which may not be suitable for those seeking quick sound bites or shorter episodes.

    In conclusion, The A Shark's Perspective podcast is highly recommended for anyone interested in marketing and looking to gain valuable insights from industry leaders. Kenneth's passion for business shines through his interviews with extraordinary guests. Listeners will walk away from each episode with new perspectives and knowledge to enhance their own marketing efforts. With its informative content and engaging host, this podcast is an excellent resource for professionals striving to succeed in marketing and customer acquisition.



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    Latest episodes from A Shark's Perspective

    #384 - Navigating the Entrepreneurial Journey

    Play Episode Listen Later Jul 16, 2024 28:37


    Conversation with Koby Hastings, the founder and CEO of both SalesRiver and Leadrilla and a Kentucky Entrepreneur Hall of Fame awardee.   Episode on Website

    #383 - Are You Making a Value Sale?

    Play Episode Listen Later Jul 15, 2024 26:09


    Conversation with Ian Campbell, the CEO of Nucleus Research, a recognized expert on ROI and TCO analysis of technology, and the author of The Value Sale: How to Prove ROI and Win More Deals.   Episode on Website

    #382 - Building Trust One Byte at a Time

    Play Episode Listen Later Jul 8, 2024 26:33


    Conversation with Jodi Daniels, the founder and CEO of Red Clover Advisors, a boutique data privacy consultancy, a speaker, member of the Forbes Business Council, podcast cohost, and the co-author of Data Reimagined: Building Trust One Byte at a Time.   Episode on Website

    #381 - How to Inspire Your Buyers with a Story That Sizzles

    Play Episode Listen Later Jan 2, 2024 39:25


    Conversation with Bruce Scheer, a professional speaker and president of NSA Northwest, a CEO of a consultancy, and the author of “Inspire Your Buyers: Go to Market with a Story That Sizzles”.  Episode on Website 

    #380 - How to Sell in the Digital Age

    Play Episode Listen Later Nov 20, 2023 31:38


    Conversation with Shama Hyder, the CEO of Zen Media, a digital age strategist, a bestselling author, and a keynote speaker.   Episode on Website

    #379 - Why Should a Speaker Work with an Agent?

    Play Episode Listen Later Oct 16, 2023 29:43


    Conversation with Michelle Joyce, the founder of an exclusive speaker management company, Michelle Joyce Speakers, and is recognized by Forbes as a Speaker Industry Expert with more than 25 years of speaker management experience representing top keynote speakers in a variety of industries. Episode on Website

    #378 - The Number One Strategy to Build Trust and Create Success

    Play Episode Listen Later Sep 18, 2023 34:36


    Conversation with Alex Demczak, a speaker, the CEO and Co-Founder of Streamline Books, a former SEC quarterback, and the Wall St. Journal bestselling coauthor of The Sale:  The Number One Strategy to Build Trust and Create Success. Episode on Website

    #377 - How to Create Memorable Experiences That Are Unforgettable

    Play Episode Listen Later Sep 4, 2023 41:21


    Conversation with Phil Mershon, the Director of Experience and the former Director of Events at Social Media Examiner, which produces Social Media Marketing World, a Jazz saxophonist, a former pastor, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences. Episode on Website

    #376 - What Does It Take to Recruit for a New Generation?

    Play Episode Listen Later Aug 21, 2023 24:35


    Conversation with Susan Frew, a professional speaker, the author of Compete on Awesome, Not on Price, and the CEO of Sunshine Home Services. Episode on Website

    #375 - How to Connect CX to Loyalty

    Play Episode Listen Later Aug 14, 2023 38:24


    Conversation with Patrick Henry, the President of Monarchchem, the makers of the ecofriendly herbicide Lonarch, a speaker, a former Nashville songwriter, and a humorist who was featured on the SiriusXM Radio Comedy Channels. Episode on Website

    #374 - How to Generate More Leads with the Right Kind of 3rd Party Lead Gen Source

    Play Episode Listen Later Aug 7, 2023 33:43


    Conversation with Rick Myers, the VP of Sales and Co-Owner at HelloProject, a third party lead source that connects best-in-class contractors with homeowners needing projects completed. Episode on Website

    #373 - How to Communicate to Make an Impact

    Play Episode Listen Later Jul 31, 2023 47:03


    Conversation with Dan Nestle, the leader of communications at Lixil Americas, which is part of a global Japanese company, and he's also one of the 30+ coauthors along with Mark Schaefer of The Most Amazing Marketing Book Ever. Episode on Website

    #372 - How to Exceed Customer's Need for Speed

    Play Episode Listen Later Jul 24, 2023 25:03


    Conversation with Jay Baer, the author of “The Time to Win:  How to Exceed Customers' Need for Speed” and 6 other best-selling business books, the founder of 6 multi-million dollar companies; an inductee into the professional speakers Hall of Fame, a business growth researcher and advisor, and even a tequila influencer. Episode on Website

    #371 - How to Leverage AI and Analytics to Improve Outside Sales

    Play Episode Listen Later Jul 10, 2023 41:33


    Conversation with Sebastian Jimenez, the founder of Rillavoice, a technology company building speech analytics software for the billions of conversations between salespeople and customers in physical commerce. Episode on Website

    #370 - How Can Humor Have a Positive Impact at Work?

    Play Episode Listen Later Jun 26, 2023 31:26


    Conversation with Tim Gard, a certified speaking professional (CSP) and a member of the Speaker Hall of Fame (CPAE) who teaches people to be more resilient and resourceful and coaches businesses on how to enhance productivity and employee enthusiasm. Episode on Website

    #369 - How to Build a Better Business Book

    Play Episode Listen Later Jun 20, 2023 42:31


    Conversation with Josh Bernoff is the author of Build a Better Business Book and eight other books. Episode on Website

    #368 - Speed to Lead with Dialers

    Play Episode Listen Later Jun 12, 2023 27:14


    Conversation with Lisa Leight, the Chief Marketing Officer of Convoso, a predictive dialer and leading cloud-based contact center software for sales and lead generation teams. Episode on Website

    #367 - Leadership Lessons from the Emergency Room, the NFL, 9/11, and Ukraine

    Play Episode Listen Later Jun 5, 2023 36:02


    Conversation with Dr. Thom Mayer, the Medical Director for the NFL Players Association; the Executive Vice President of Leadership for LogixHealth; Founder of Best Practices, Inc.; the 2018 winner of the James D. Mills Outstanding Contribution to Emergency Medicine Award; nominated to the Pro Football Hall of Fame; named by USA Today as one of the “100 Most Important People in the NFL”; lead a mobile team to Ukraine to train medical personnel; served as the Command Physician at the Pentagon Rescue Operation; served on 3 Defense Science Board Task Forces advising the Secretary of Defense; an author of books including Battling Healthcare Burnout; and the originator of the NFL Concussion Guidelines program.   Episode on Website

    #366 - How to Discover Your Fair Advantage

    Play Episode Listen Later May 8, 2023 39:59


    Conversation with Sylvie di Giusto, an international keynote speaker with 20 plus years of corporate experience in Europe and she is also the author of The Image of Leadership as well as Discover Your Fair Advantage:  Leverage Your Unique Selling Points for Work, Business, and Life. Episode on Website

    #365 - A Formal Way to Everyday Excellence

    Play Episode Listen Later Apr 24, 2023 25:58


    Conversation with Dustin James, a keynote speaker specializing in motivating sales and leadership teams as well as the owner of Moments Tux Shop, a formal wear and tuxedo shop servicing the Quad Cities markets in Iowa and Illinois. Episode on Website

    #364 - Reinvention to Thrive in Chaos

    Play Episode Listen Later Apr 17, 2023 40:21


    Conversation with Dr. Nadya Zhexembayeva, a resilience and reinvention scientist, entrepreneur, consultant, and the author of The Chief Reinvention Officer Handbook:  How to Thrive In Chaos. Episode on Website

    #363 - The Home Is Where the Marketing Is

    Play Episode Listen Later Apr 10, 2023 29:32


    Conversation with Jessica Scott, the Director of Marketing at Bordner Home Solutions, a home services and remodeling company in Colorado, and she's the founder of her own Dragonfly Marketing and Consulting. Episode on Website

    #362 - When Switching Your SEO

    Play Episode Listen Later Mar 27, 2023 29:07


    Conversation with Shé Langley, the founder of RankLift and a full-stack digital marketer experienced in helping brands both big and small utilize their website to grow their business. Episode on Website

    #361 - TikTok in 60 Seconds

    Play Episode Listen Later Mar 21, 2023 31:05


    Conversation with Dennis Yu, a search engine engineer, the CEO of Blitzmetrics, and the coauthor of “The Definitive Guide to TikTok Advertising: Access 1,000,000,000 People in 10 Minutes.” Episode on Website

    #360 - Swimming Forward Towards Success

    Play Episode Listen Later Feb 27, 2023 44:24


    Conversation with Walter Bond, a former NBA player, a Hall of Fame speaker, a business coach, and the author of “Swim: How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, & Next Level Success.” Episode on Website

    #359 - The Superpower of Communicating Up

    Play Episode Listen Later Feb 20, 2023 40:49


    Conversation with John Asbell, the Vice President of Digital Marketing at American Residential Services operating under the trade name ARS/Rescue Rooter, which is one of the nation's largest networks and suppliers of HVAC and plumbing services companies. Episode on Website

    #358 - Creating an Event People Will Remember

    Play Episode Listen Later Feb 13, 2023 29:52


    Conversation with Alecia May, a Certified Digital Event Strategist, a Certified Meeting Planner (CMP), a Certified Hybrid + Virtual Event Director, and a Certified Coach/Consultant with over 17 years of experience in the event and entrepreneur industry working with some of the biggest brands in the world.  Episode on Website

    #357 - Where Care Is Magic

    Play Episode Listen Later Jan 30, 2023 29:42


    Conversation with Dean Hankey, a veteran show business expert and entrepreneur, a performer, presenter, marketing magician, and a SpeakTacular EnterTrainer and ImpleMentor with over 50 Years of experience and over 30,000 presentations. Episode on Website

    #356 - Creating Loyal Fans and Marketing the Beautiful Game

    Play Episode Listen Later Jan 16, 2023 50:22


    Conversation with Travis Lamprecht, the Vice President of Marketing & Communications at the San Diego Loyal Soccer Club, an American professional soccer team based in San Diego, California.  (This episode was recorded live at the 2023 Lead Generation World conference.) Episode on Website

    #355 - The Higher Education of Marketing a Global Campus

    Play Episode Listen Later Jan 12, 2023 52:04


    Conversation with Megan Scollay-Casillas, the Executive Director of Marketing at San Diego State University's Global Campus. (This episode was recorded live at the 2023 Lead Generation World conference.) Episode on Website

    #354 - Are You Building Trust Signals?

    Play Episode Listen Later Jan 2, 2023 48:34


    Conversation with Scott Baradell, the CEO and founder of the PR agency Idea Grove and the author of “Trust Signals: Brand Building in a Post-Truth World.” Episode on Website

    #353 - How Can a Modern Marketer Prove It and Earn Trust?

    Play Episode Listen Later Dec 19, 2022 39:30


    Conversation with Melanie Deziel, the co-founder of the agency the Convoy, a keynote speaker, a former journalist and lifelong storyteller, and the author “Prove It:  Exactly How Modern Marketers Earn Trust.” Episode on Website

    #352 - You Just Have to Just Lead

    Play Episode Listen Later Dec 12, 2022 40:04


    Conversation with Anton Gunn, a leading expert on Socially Conscious Leadership, an international keynote speaker and CSP, a former senior advisor to President Obama, a former elected member of the South Carolina Legislature, an SEC Conference football Athlete and graduate of the University of South Carolina, and the best-selling author of 3 books including “Just Lead:  44 Actions to Break Down Barriers, Boost Your Retention, and Build a World-Class Culture.” Episode on Website  

    #351 - What Your Employees Want and Can't Tell You

    Play Episode Listen Later Dec 5, 2022 41:17


    Conversation with Melina Palmer, an applied behavioral economist, the CEO of The Brainy Business, a podcast host, an Instructor at the Human Behavior Laboratory at Texas A&M University, and the author of “What Your Employees Want and Can't Tell You:  Adapting to Change with the Science of Behavioral Economics.” Episode on Website

    #350 - Playing the Long Game Strategy with Your Brand

    Play Episode Listen Later Nov 21, 2022 40:35


    Conversation with Dorie Clark, a consultant, a keynote speaker, once named as one of the Top 50 Business Thinkers in the World, a teacher at Duke and Columbia, a former presidential campaign spokeswoman, and the Wall Street Journal bestselling author of “The Long Game,” “Entrepreneurial You,” “Reinventing You,” and “Stand Out.” Episode on Website

    #349 - Enjoy the Soap

    Play Episode Listen Later Nov 14, 2022 50:58


    Conversation with Joseph Jaffe, a talk show host, consultant, speaker, author of “Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?” and “Forever Changed”. Episode on Website

    #348 - How Leaders Decide and Conquer

    Play Episode Listen Later Nov 7, 2022 35:55


    Conversation with David Siegel, the CEO of Meetup, the largest platform for finding and building local communities, the former CEO of Investopedia, the former President of Seeking Alpha, an adjunct professor at Columbia University, the host of the Keep Connected podcast, and the author of “Decide & Conquer: 44 Decisions That Make or Break All Leaders.” Episode on Website

    #347 - How Do You Make Your Story Resonate?

    Play Episode Listen Later Oct 31, 2022 42:18


    Conversation with Jay Acunzo, a brand storyteller, coach, author, podcast host, and sometimes even referred to as a creative consigliere. Episode on Website

    #346 - How to Make a Product or Service Referrable

    Play Episode Listen Later Oct 24, 2022 44:03


    Conversation with Michael Roderick, a former High School English Teacher and former Broadway Producer who is now the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. Episode on Website

    #345 - Are You Using Radical Relevance to Win More Clients?

    Play Episode Listen Later Oct 17, 2022 31:32


    Conversation with Bill Cates, a client acquisition expert, a Hall of Fame speaker, a CSP, an entrepreneur, the founder of The Cates Academy for Relationship Marketing, and the author of three bestsellers on referrals as well as the author of “Radical Relevance:  Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.” Episode on Website

    #344 - Are You Fueling Drama or Productivity?

    Play Episode Listen Later Oct 10, 2022 45:41


    Conversation with Cy Wakeman, a drama researcher, an international leadership speaker, named a Top Global Leadership Guru by Global Gurus, a consultant, a NY Times best-selling author, and the author of “Life's Messy, Live Happy: Things Don't Have to Be Perfect for You to Be Content.” Episode on Website

    #343 - How to Simplify the Complex Execution of Influencer Marketing Campaigns

    Play Episode Listen Later Sep 26, 2022 38:19


    Conversation with Peter Kennedy, the Founder and President of Tagger, a data-driven Influencer Marketing Platform. Episode on Website

    #342 - Bridging the Compliance Gap in Performance Marketing

    Play Episode Listen Later Sep 19, 2022 37:39


    Conversation with Marcelo Parravicini, a marketing and enrollment management thought leader in higher education, the President and CEO of Cygnus Education, the President of the Consumer Consent Council, and the Co-Chairman of the Board of PACE (Professional Association of Consumer Engagement). Episode on Website

    #341 - Turning Uncertainty into a Competitive Advantage

    Play Episode Listen Later Sep 12, 2022 23:59


    Conversation with Meredith Elliott Powell, a business keynote speaker and strategist, an NSA Hall of Famer, Vice-Chair of the National Speakers Association, a CSP, a Master Certified Business Growth Strategist, a top 100 Sales Influencer by LinkedIn, and the author of “Thrive: Strategies to Turn Uncertainty to Competitive Advantage.” Episode on Website

    #340 - Never Lose a Customer Again

    Play Episode Listen Later Sep 5, 2022 47:31


    Conversation with Joey Coleman, a speaker, a consultant, and the Wall Street Journal best-selling author of “Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.” Episode on Website

    #339 - Conversations That Connect

    Play Episode Listen Later Aug 29, 2022 39:03


    Conversation with Brooke Sellas, the CEO and Founder of B Squared Media, a done-for-you social media management, advertising, and customer care agency, and the author of “Conversations That Connect: How to Connect, Converse, and Convert through Social Media Listening and Social-Led Customer Care”. Episode on Website

    #338 - How to Amplify the Event Experience

    Play Episode Listen Later Aug 22, 2022 47:20


    Conversation with Don Knox, the Chief of Client Happiness, and Warren Pickett, the Chief Champion of Ideas, the Co-Founders of Event Foundry, which helps amplify the event experience for brands that need to navigate today's events, connect buyers and sellers, make the most of limited time at an event, and effectively extend marketing and communications efforts.

    #337 - Behavioral Science in Marketing

    Play Episode Listen Later Aug 15, 2022 32:31


    Conversation with Nancy Harhut, who was previously on episodes 85 and 171, and she is a creative marketer, a behavioral scientist, a speaker, and the author of “Using Behavioral Science in Marketing:  Drive Customer Action and Loyalty by Prompting Instinctive Responses.”  Let's take a look at three key takeaways from my conversation with her. Episode on Website

    #336 - The Currency of TV Measurement

    Play Episode Listen Later Aug 8, 2022 30:40


    Conversation with Andre Roux, a data sales executive at Experian with an extensive background in the TV industry working in data, operations, analytics, and sales for companies like Experian, NBCU, DIRECTV, Turner, and ABC/Disney. Episode on Website

    #335 - Does Your Recipe for Success Have Fresh Ingredients?

    Play Episode Listen Later Aug 1, 2022 30:59


    Conversation with Frank Kitchen, a professional speaker who has earned the Certified Speaking Professional designation by the National Speakers Association and he's known as the mindset master chef who works with organizations who want their people to break through the mental barriers they have to cook up the professional dreams they hunger for in business and life. Episode on Website

    #334 - What Is Your Big Sexy Idea?

    Play Episode Listen Later Jul 25, 2022 37:55


    Conversation with Mark Levy, a differentiation expert who has worked with some of the most recognized brands in the world; a speaker; a podcaster; a magician; and a noted author of five books including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content.” Episode on Website

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