Marketing and Tech Book Club

In our latest Marketing & Tech Book Club episode, we're joined by Joe Pulizzi godfather of content marketing to chat about his latest book: Content Inc. In this episode we cover: - Taster of what the book uncovers - Joe's writing process - What's playing out in the media landscape - Content creators who have really understood the changing landscape and capitalised on it - Tilt coin - What is in the skills stack of a great content creators - Joe's advice to his younger self - & more!

In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Chris O’Hara and Martin Kihn authors of Customer Data Platforms about you guessed it, customer data platforms. We catch up with Chris and Martin on: - Breaking down CDPs in simple terms - Why there is so much confusion in the space surrounding CDPs - Pinpointing which CDP promises deliver and why some are falling short - CRMs, DMPs and CDMPs - The competitive advantage a CDP can bring to your business - The importance of the growing role of a Data Scientist - M&A predictions for the CDP space - The impact of the death of third-party cookies - Martech predictions for the years ahead

As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Rory Sutherland to chat about his latest book Alchemy.

As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nir Eyal to chat about his latest book Indistractable

As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nancy Duarte to chat about her latest book Data Story Book.

We're excited to finally share our next episode of the Marketing & Tech Book Club! Marc Randolph, Co-founder and first CEO of Netflix joins our host Carlos to chat about his latest book 'That Will Never Work'. An incredible story of how Netflix went from concept to company. In this ep: >> No doesn't always mean no >> Stop thinking about your idea and just do it >> Mentoring early stage entrepreneurs >> Roll back to Amazon and Blockbuster could have acquired Netflix >> Streaming wars >> The Randolph rules of success >> What next - Could Netflix acquire Spotify?

We're excited to share our first episode of the Marketing & Tech Book Club 2020! Ryan Wallman, doctor turned creative copywriter joins our host Carlos to chat about his latest book Delusions of Brandeur. In this ep: >> Calling out the BS in the marketing industry >> Advice for starting a career in marketing >> How to find balance between marketing fundamentals and new industry channels >> The bizarre world of LinkedIn

There are a lot of logos on the Marketing Technology Landscape Supergraphic, and with each logo a rich story of trials and tribulations for martech companies from their humble beginnings, growth, wins and losses. In this special 2 part podcast Carlos chats to Chris Wickson, founder and CEO of Akkroo and now GM at Integrate about his journey from start up to acquisition. Check out part 1 featuring Scott Brinker, godfather of martech and producer of the Marketing Technology Landscape

In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's grown over the years and what it's come to mean to marketers everywhere. Check out part 2 featuring Chris Wickson from Integrate

Sam Conniff, founder, author and professional rule breaker joins our host Carlos in this episode to chat about his latest book Be More Pirate. In this ep: >> Being a 'professional rule breaker' >> Modern day pirates such Malala Yousafzai, Elon Musk and Chance the Rapper >> Taking your own medicine, how Sam used the pirate methodology to launch his book >> You're nobody until you have an alliterated framework >> Aligning risk with data

Simon Sinek, optimist, visionary, and bestselling author joins our host Carlos in this episode to chat about his latest book The Infinite Game. Simon is best known for his concept WHY in his first TED Talk in 2009 which has totalled 42m views. In this ep: >> The creative writing process, you don’t have to settle for just one >> A trusting team and what makes a good leader >> The value of a worthy rival >> Steve Jobs and the existential flex >> Simon on becoming a publisher and new exciting projects

In this ep: >> The relationship between VCs and the Startup >> The entrepreneurial process >> "We are wrong more often than we're right" >> Nailing the pitch process >> Why 'egomaniacal leaders' can be a good thing >> Vitamins vs aspirin: nice to have vs must have solutions  >> The pace of change and future of jobs due to automation >> Scott's book recommendations:        > Masters of the Senate: The Years of Lyndon B. Johnson        > Devil Take the Hindmost        > Range: Why Generalists Triumph in a Specialised World

Following the outrageous success of his debut book The Four, Scott Galloway has gifted us with something very different but equally as brilliant. He joins us in this episode of the Marketing & Tech Book Club to chat about The Algebra of Happiness. In this ep: >> The dirty truth about publishing >> Being talented vs being lucky >> Is balance a myth in the pursuit of success? >> Gettin' sweaty >> Disney's subscription model >> Plus plenty more

It's time to stop thinking of your audience as Bs and Cs and start talking to them like real live people. The future of marketing is conversation and in this episode of the Marketing & Tech Book Club, Carlos is joined by co-author of Conversational Marketing Dave Gerhardt. In this ep: >> Exactly what is Conversational Marketing? >> How to break out of the B2B norms and start thinking differently >> The Gary Vee approach to content distribution >> What does the role of a sales person look like in the future? >> The Hypergrowth event >> How to use video to disarm your audience >> Speaking to your customers like real humans >> The number one objection to conversational marketing >> Empathy...'Do unto others what you would have them do unto you'

In this episode of the Marketing & Tech Book Club Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy. The two chat about; >> Tech giant Uber's success with the application of psychological principals...and where it might fail due to the consumers inherent bias towards 'punishing unfairness' >> The application of the Pratfall Effect in recent ad campaigns by Carlsberg and Argos >> Richard's advice for marketing newbies >> Why marketers might be failing to analyse their social listening data >> Why 'Brand Purpose' should not be the focus of marketing >> and plenty more. Head to martechalliance.com/bookclub to subscribe, check out the interview cartoon series plus win a book or two! #MarketingBookClub

The MarTech Alliance chats to Tom Fishburne about his new book, Your Ad Ignored Here.

The MarTech Alliance chats to Tom Goodwin about his new book, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption

The MarTech Alliance chats with Seth Godin about his book, This is Marketing: You Can't Be Seen Until You Learn to See

The MarTech Alliance chats to Scott Brinker about his new book, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

In this episode, we sat down with Tim Hughes to chat about his book, Social Selling: Techniques to Influence Buyers and Changemakers

In this episode, we sat down with Travis Wright and Chris J Snook, to chatr about their book, Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

The MarTech Alliance chats to Gary Vaynerchuk about his new book, Crushing It: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

The MarTech Alliance chats to Roland Smart about his new book, The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage

The MarTech Alliance chats to Robert Rose about his new book, Killing Marketing

The MarTech Alliance talkls to Rand Fishkin about his book, The Lost and Founder: A Painfully Honest Field Guide to the Startup World

The MarTech Alliance chats to Jeanne Bliss about hernew book, Would You Do That To Your Mother?

The MarTech Alliance chats to Scott Galloway about his book, The Four

The MarTech Alliance chats to Eric Ries about his new book, The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-term Growth