Podcasts about Hard Corps

Esta semana en ILTjuegos, nos reunimos para traeros "turra" de la buena con un especial dedicado a una de las sagas más míticas de Konami: Contra. Nos ponemos nostálgicos repasando los orígenes de la franquicia en los 80, cuando Konami era una compañía puntera que buscaba trasladar la espectacularidad del cine de acción de Hollywood (con Rambo y Schwarzenegger a la cabeza) a los salones recreativos. Analizamos con detalle el curioso fenómeno de la censura en Europa, que nos obligó a conocer la saga bajo el nombre de Probotector, sustituyendo a los soldados humanos por robots, para disfrute de Will. Así, a "CONTRAtiempo", desgranaremos toda su trayectoria: • El inicio de la saga en arcades y su consagración en la NES. • El eterno debate entre los favoritos: Contra III: The Alien Wars de Super Nintendo y el frenético Hard Corps de Mega Drive. • La etapa oscura de las tres dimensiones con los títulos de Appaloosa. • El resurgir de la franquicia con Shattered Soldier, Contra 4 y el reciente Operation Galuga. y por supuesto, la historia detrás del legendario Konami Code. ¡Preparad vuestras municiones y dadle al play! ¡Hoy, bailaremos en un inferno de balas! Música: -Intro: CITY ESCAPE (HYPERPOP COVER W/ KRONOMUZIK), de HortyUnderscore (https://www.youtube.com/@HortyUnderscore) -Despedida: Mario Kart DS - Waluigi Pinball / Wario Stadium (DS) [Remix], de Qumu (https://www.youtube.com/@qumumusic) -Cama musical: The Songs From The Disc One, de Dopo Goto (https://dopogoto.bandcamp.com/)

Welcome to a special New Years edition of the podcast! As we kick off a new year, we're revisiting one of our most timely and strategic LinkedIn Live conversations! This discussion with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio, explores why podcasts are becoming a critical pillar of B2B go-to-market strategies heading into 2026 and beyond.This episode is a powerful reminder that podcasts aren't just another content channel. They're a relationship-building engine, one rooted in generosity, trust, and long-term value. With markets getting noisier, buyers more resistant, and AI flooding feeds with sameness, this conversation reframes podcasts as a “give-first” GTM lever that helps brands stand out by actually connecting.In this episode, we delve into:Podcasts as a Strategic GTM Tool. Podcasts should be treated as a core go-to-market asset, not just content, and how they build trust, credibility, and real relationships in B2B.The most effective podcasts focus on giving value, attention, and platform to guests and audiences, lowering resistance and creating organic opportunities over time.A candid look at unclear goals, poor positioning, AI-driven noise, and why buyers are increasingly resistant to pushy, transactional marketing.Micro-Niches Over Mass Appeal. Serving a specific, well-defined audience beats trying to speak to everyone, and how micro-niche focus drives stronger engagement and results.Prioritizing the guest (then the listener, then the brand) leads to better conversations, stronger relationships, and more downstream business impact.The importance of weekly consistency, integrating podcasts into your broader GTM strategy, and using AI to responsibly repurpose human-driven conversations.✨ As we move into 2026 and beyond, it's time to break old myths, drive real impact, and connect with people in ways that actually matter.

Welcome to a special holiday edition of the podcast! This week, it's just me, Casey, taking a moment to slow down, reflect, and send some genuine holiday love your way. No guests, no agenda just a heartfelt solo episode centered on gratitude, connection, and why you and what you do truly matter.As the year winds down, I'm sharing reflections on how gratitude has become a powerful antidote to anxiety, fear, doubt, and frustration, especially during the holidays. This episode is about more than feeling thankful; it's about expressing it openly and building a culture of appreciation in our work, our marketing, and our lives.In this episode:

How can marketing teams succeed when budgets shrink, expectations rise, and the pressure to perform intensifies?In this episode of The Hard Corps Marketing Show, I sat down with Matt Hummel, Chief Marketing Officer at Pipeline 360. Matt shares firsthand insights into why the modern environment is more challenging and dynamic than ever and what leaders must do differently to help their teams thrive. With deep experience navigating resource constraints, motivating teams, and driving performance in uncertain conditions, Matt sheds light on what it truly means to lead in high-pressure marketing environments.He breaks down why simply letting people achieve what they believe is possible is no longer enough. Instead, leaders must set higher expectations, push teams beyond their comfort zones, and foster a culture where adaptability and innovation aren't just encouraged, they're essential. We also explore the critical role of transparency, creative problem-solving, and clear communication in helping marketers stay resilient and effective, even when the odds aren't in their favor.In this episode, we cover:Rising expectations paired with shrinking budgets and what that means for B2B marketers trying to hit ambitious targets.Why leaders need to challenge teams to stretch beyond perceived limits, not just maintain the status quo.How transparency around constraints can open the door to creative solutions and stronger team collaboration.The growing importance of adaptability, experimentation, and resilience as core marketing competencies.The leadership mindset required to navigate uncertainty, motivate teams, and drive performance despite limited resources.If you're ready to strengthen your leadership approach and help your marketing team excel, even in the most challenging environments, this episode is packed with insights you won't want to miss!

How can a smarter email strategy, not just more emails, transform your customer engagement and revenue?In this episode of The Hard Corps Marketing Show, I sat down with Megan Brewster, co-founder and lifecycle marketing expert at Bright Iris Marketing. Megan brings deep expertise in lifecycle marketing, data-driven decision-making, and automated email flows, sharing the strategies businesses need to scale their email performance without overwhelming their audiences.Megan breaks down why blasting your list with more emails isn't the path to growth. She reveals the importance of targeted, timely messaging and why understanding your audience segments, especially your highest-value buyers, is essential. Megan also dives into the massive, often untapped potential of automated flows, the importance of clear design and strong calls to action, and how to use data and testing to continuously refine your communication strategy.In this episode, we cover:More emails don't mean more revenue, over-sending can actually suppress engagement. Targeted, timely messaging that speaks to audience needs will always outperform sheer volume.Measure your campaigns and automated flows against industry benchmarks to understand what's truly working. If metrics like engagement and revenue exceed standards, you're on the right track.Flows like abandoned checkout, onboarding, and post-purchase journeys can generate up to half of your email revenue when optimized. Review them regularly to keep content relevant and high-performing.A clear message, strong visual hierarchy, and a call to action above the fold dramatically increase reader engagement. You have only seconds to capture attention, make the main point obvious fast.Not every A/B test will be groundbreaking, but consistent experimentation leads to steady improvement. Focus on refining what works rather than constantly reinventing your email strategy.If you're ready to upgrade your email marketing with strategies that are both practical and proven, this episode is packed with insights you won't want to miss!

How can customer connection transform your marketing strategy and drive authentic growth?In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate.Lina breaks down the myth that marketing strategies can succeed without customer interaction and explains how repeated engagement uncovers evolving customer needs. She dives into the importance of tailoring events and campaigns based on customer preferences, balancing virtual and in-person connections, and fostering a community that turns customers into authentic brand advocates.In this episode, we cover:Why talking to your customers frequently is critical for effective marketingHow to personalize engagement based on deep customer insightsThe power of in-person vs. virtual events and respecting customer preferencesMeasuring ROI beyond leads, including sentiment and sales alignmentThe human element at the core of SaaS marketing and leadershipIf you're ready to build a customer-first marketing approach that drives long-term growth, this episode is packed with actionable insights you won't want to miss!

What if cold calling isn't dead and SDRs are not just seen as “entry-level”?In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection still matters in an age of automation.Gabe breaks down the biggest myths about Sales Development Representatives (SDRs), cold calling, and who really “owns” sales development. He shares why SDRs should be treated as a unique, strategic function, not just a stepping stone to closing roles, and how the best reps focus on active listening, authenticity, and building trust. We also dive into the power of multi-channel outreach, the right way to use AI, and what industries actually do respond to outbound efforts.In this episode, we cover:Why SDRs should have their own career path, and are not just seen as junior AEs.How cold calling (or “first calling”) is still the most effective outreach method.Why authenticity, curiosity, and active listening outperform any sales script.How to warm up leads using LinkedIn, content, and follow-up calls.If you want to sharpen your sales strategy, elevate your SDR team, or just prove that cold calling isn't dead, this episode is packed with real-world tactics and takeaways you can use today.

How can structured brainstorming and rapid testing transform your team's creativity and innovation?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless iteration. His insights offer a refreshing roadmap for leaders and communicators who want to foster creativity while staying focused on results.Brandon breaks down why suspending judgment during brainstorming is critical, and how the ICE framework, Impact, Confidence, and Ease, can be a game-changer when it comes to prioritizing ideas. He also unpacks how to test concepts quickly, define success up front, and avoid wasting time on strategies that don't deliver.In this episode, we cover:Why suspending judgment in brainstorming unlocks better ideasHow to prioritize using the ICE framework (Impact, Confidence, Ease)The importance of testing ideas quickly with clear success and failure criteriasHow to avoid unproductive iteration and pivot with purposeActionable strategies for team leaders to create a more innovative cultureIf you're ready to bring structure to your creativity and boost your team's ability to innovate effectively, this episode is packed with actionable insights you won't want to miss!

How can strong business fundamentals, cross-functional alignment, and a focus on planning drive sustainable growth in today's tech-saturated world?In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the real drivers of business success. Brendan brings deep experience across sales, marketing, and leadership, having held roles at Samsonite, Hasbro, and Capital One, and shares why getting back to the basics is more important than ever, even in the age of AI and automation.We dig into the myth that technology can solve everything, and why chasing trends without a clear strategy is a major growth killer. Brendan reveals how setting structured goals, aligning your sales and marketing efforts, and fostering a culture of accountability and collaboration can significantly improve business outcomes. With practical takeaways and real-world examples, this episode is a must-listen for leaders looking to cut through the noise and refocus on what truly moves the needle.In this episode, we cover:Why AI is a tool, not a replacement, for business fundamentalsThe danger of chasing shiny objects and losing focusHow to align sales and marketing through shared goals and regular review cyclesThe power of structured planning: 3-year, 1-year, and 90-day goal settingIf you're ready to refocus your business strategy, realign your teams, and make smarter decisions in a tech-driven world, this episode is packed with insights you can apply immediately.

How can AI drive real impact in your marketing and sales teams beyond just ROI?In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies can truly leverage artificial intelligence to increase productivity, empower teams, and prepare for the next wave of innovation.Craig challenges the misconception that AI isn't delivering results, explaining why the focus shouldn't be on ROI alone. Instead, he highlights the massive productivity gains AI is already bringing to marketing teams; automating tasks like messaging, research, and workflows. He also breaks down the phases of AI adoption, the rise of the “go-to-market engineer,” and why companies must invest in AI literacy and experimentation to stay competitive.In this episode, we cover:Why AI's true short-term value is productivity, not just ROIHow marketing teams are using AI for tasks like drafting messaging and conducting researchThe three phases of AI adoption and what they mean for your businessThe emergence of the “go-to-market engineer” and why this role is critical for AI successIf you're ready to move past the AI hype and start seeing real, team-level results, this episode is packed with insights you won't want to miss! 

How can aligning your marketing strategy with business goals transform your impact and career trajectory?In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanity metrics and focus on marketing strategies that truly drive growth.Jennifer breaks down why defending the wrong metrics can get CMOs fired and how marketers can shift their focus to data that aligns with revenue. She discusses the critical importance of internal communication, aligning with sales, and using frameworks like OKRs to drive cross-functional success. Jennifer also dives into the evolving role of brand-building in demand generation, and why continuous learning is a must for modern marketers.In this episode, we cover:Why many CMOs fail by focusing on the wrong metricsHow to align marketing with sales and business development using OKRsThe difference between brand-building and demand captureWhy internal communication is key to marketing's credibility and effectivenessIf you're ready to ditch vanity metrics and become a marketing leader who drives real business impact, this episode is full of actionable insights you won't want to miss!

Is Your Marketing Strategy Built on Magic or Business Fundamentals?In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment or some kind of “magic.” Instead, she lays out why effective marketing is built on business fundamentals like margins, revenue goals, and deeply understanding your customer.Laura dives into the classic “Four Ps” of marketing, Product, Price, Place, and Promotion, and explains why too many marketers focus only on the last one. She challenges marketing teams to go deeper, collaborate with finance and sales, and ensure their efforts are tied directly to business objectives.We also explore the importance of differentiation in a saturated market, how to uncover your brand's true value, and why marketers should start thinking (and acting) more like COOs.In this episode, we cover:Why “viral video” thinking is dangerous and what real marketing success looks likeThe importance of the Four Ps and why focusing only on promotion leads to failureHow to find your brand's point of difference and avoid becoming a commodityThe power of cross-functional collaboration with finance and salesWhy marketers need to blend creativity with business acumenIf you're a marketer looking to ground your strategy in real business results, this episode is packed with wisdom, perspective, and practical advice you can start using today.

“DON'T SCREW THIS ONE UP!” Our latest Contra (or Probotector) series show is here, and this time we're all-in on the SEGA Mega Drive (or […] The post Contra: The Hard Corps – Cane and Rinse No.681 appeared first on Cane and Rinse.

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection?In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to marketing, challenging outdated ideas, calling out the myth of high production value, and pushing for real human connection in the age of AI and social media.Jessica and Andy break down why chasing perfection or copying big brands isn't the answer. They discuss the fear that holds many marketers back, the evolution of content on platforms like LinkedIn, and the growing importance of storytelling, vulnerability, and consistency. Instead of polished scripts and vanity metrics, they encourage marketers to focus on audience impact, test-and-learn strategies, and community-driven content.In this episode, we cover:Why high-budget, over-polished content often falls flat and what works insteadHow to overcome fear and analysis paralysis in your marketing strategyThe shift from formal professionalism to authenticity and storytelling on LinkedInWhy marketers should rethink metrics like CPL and focus on broader business outcomesHow brand case studies (like Chili's and Duolingo) prove that authenticity winsThe value of consistent content creation and the power of 100 postsIf you're ready to drop the filters, rethink your content strategy, and connect with your audience on a real level, this episode is full of bold insights and practical advice you won't want to miss!

How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success?In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the power of AI to the surprising effectiveness of print mail.Aaron debunks the myth that marketing channels like SEO or direct mail are “dead.” He explains that while platforms and tactics may evolve, core fundamentals like branding, messaging, audience connectivity, are what drive long-term success.We also dive into the challenges of today's digital marketing world, such as the overwhelming volume of cold outreach and the importance of forging real, human connections, particularly on platforms like LinkedIn. Aaron shares practical strategies to stand out: ditch the pitch-first mentality, focus on relationships, and make sure your efforts are measurable.In this episode, we cover:How emotional intelligence can make or break your marketing careerWhy branding and messaging fundamentals haven't changed, even if platforms haveThe power of authenticity and connection on LinkedInLeadership, therapy, and the value of personal growth in a high-stress industryResources and networking tips for veterans transitioning into marketingTune in if you're ready for a no-nonsense look at what really works in marketing today and how to stay grounded while standing out. This episode is packed with wisdom, practical advice, and inspiring stories.

Is your marketing driving real revenue or just making noise?In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking around titles like "revenue marketer," arguing that all marketers should be tied to revenue outcomes. The discussion dives deep into brand vs. demand vs. category creation, highlighting why leading with connection, trust, and authenticity beats feature-based messaging every time. Karthiga also explains why understanding metrics like Net Retention Rate (NRR) is crucial, and why marketers need to partner closely with leadership, especially when pioneering a new category.In this episode, we cover:Why the term “revenue marketer” might be holding the industry backHow marketing and sales can align more effectively around value and impactWhy marketers should be tracking Net Retention Rate, not just pipelineKarthi's philosophy of kindness, collaboration, and long-term visionWhether you're a B2B marketer, entrepreneur, or aspiring category creator, this episode is packed with hard-earned wisdom and fresh perspective you won't hear anywhere else!

Can your podcast stand out in a sea of sameness?In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrations that challenge the traditional interview format.From chip-tasting ASMR podcasts to quiz show formats and fireside chats in the wild, Ollie explains how unconventional setups can capture listener attention—if you're willing to prepare for the chaos. We also dive into AI-powered repurposing, engaging intros, and the one thing most podcasters forget to plan: how to end their show smoothly.In this episode, we cover:Unique podcast formats that push the boundaries of traditional interviewsHow to use AI to turn written content into audio, and boost your SEO in the processWhy engaging intros and quickfire segments help hook and retain listenersWhat makes a good outro, and how to avoid awkward episode endingsIf you're ready to get creative, challenge the norm, and make your podcast unforgettable, this episode is packed with inspiration and tactical advice to level up your content!

Are MQLs really dead, or just evolving?In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field.Melissa unpacks the evolving role of MQLs and why they're far from obsolete. She explains how engagement scores and persona alignment still make them vital to marketing strategies when used correctly. We also explore the rise of growth operations as a strategic business function, the need for detailed AI implementation, and how leaders can stay ahead by embracing trends like generative engine optimization (GEO).In this episode, we cover:Why MQLs still matter, and how they're evolving, not disappearingWhat it means to train AI like a new team member using SOPs and expert inputWhy growth operations is broader than revenue ops and demands a seat at the tableHow early adoption of GEO can give you a competitive edgeWhy mentorship, community, and giving back elevate your career and credibilityIf you're ready to rethink traditional marketing operations and strategically prepare for an AI-powered future, this episode is full of actionable insights you won't want to miss!

What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers?In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mike brings clarity to the misunderstood world of marketing ops and shares what's next for the industry.He explains why marketing ops pros are more like product managers for go-to-market systems than just email campaign operators. From the launch of a new certification path to AI's place in the workflow, Mike reveals how the role is evolving, and what skills the best ops leaders bring to the table.Whether you're leading a revenue team or just starting in ops, this episode offers practical advice to grow your team, your strategy, and your career.Takeaways:What a tiered certification path could do for the marketing ops profession.Why curiosity and self-service learning are essential ops traits.How AI can support, but not replace, strategic thinking in operations.What leaders can do to foster open communication and innovation.Why supporting community participation drives team development.

How can founders avoid sabotaging their own sales pipeline?In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing startups get wrong about sales, and how to fix it.Dave breaks down why asking a technical founder to lead sales is like handing the keys to someone who's never driven, and what it really takes to build a sales engine that drives predictable revenue. From hiring the right reps to understanding the importance of urgency in buyer conversations, Dave outlines a roadmap for smarter, more scalable sales growth.In this episode, we cover:Why founder-led sales often fail and what to do about itHow understanding buyer urgency can improve win ratesWhat traits to prioritize when hiring modern sales talentHow fractional leadership helps de-risk and accelerate sales successIf you're ready to build a smarter, more effective sales strategy, this episode is full of actionable insights to help you scale with confidence.

How can trust-first marketing and clarity-driven communication lead to stronger business growth?In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-based marketing systems that convert without manipulation.Dolores shares how marketing is fundamentally about trust and invitation—not just conversion. She introduces the concept of “trust funnels,” emphasizing that before any sale is made, relationships must be formed through authentic, value-first communication. She also highlights the power of speaking engagements as platforms for connection and community building, and how preparing a business for acquisition starts with stepping out of the day-to-day and building systems that scale.In this episode, we cover:How trust funnels guide strangers to become loyal customersWhat speaking engagements can do to build credibility and connectionHow business owners can prepare for acquisition by stepping out of daily opsWhy community and belonging are more important than ever in marketing todayIf you're looking to build authentic client relationships, scale your impact, and lead with clarity, this episode is packed with practical wisdom you won't want to miss!

How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape?In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation, growing high-performing teams, and leading with empathy and curiosity.Danielle breaks down why traditional marketing playbooks are no longer enough, and why today's ops leaders must embrace continuous learning, simplify communication, and balance speed with strategy. From empowering team growth to building strong internal narratives that drive buy-in, her approach is both tactical and human.In this episode, we cover:How continuous learning keeps marketing ops teams ahead of constant tech changeHow the traditional marketing ops playbook has evolved with the rise of AI and automationWhy upskilling and resourcing employees is essential for long-term team successHow curiosity and empathy strengthen leadership and team performanceIf you're ready to lead a marketing ops team that thrives through change, this episode is full of smart insights you won't want to miss!

How can marketers thrive in the age of AI and zero-click search?In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results.Kerry shares practical ways to modernize your SEO approach, from refreshing outdated content and using AI tools effectively, to optimizing pages for both bots and real humans. She also breaks down how adding interactive content like demos and videos can give your pages an immediate engagement boost.In this episode, we cover:How SEO is evolving and why marketers need to keep up, not give upWhy fundamentals like keywords, structure, and links still matterWhat it takes to optimize content for both AI tools and human readersHow interactive content can drive clicks, impressions, and engagementThe value of refreshing old content to improve visibility and performanceIf you're wondering how to keep your content competitive in an AI-powered world, this episode is full of clear strategies you can implement right now.

What if your website could build trust instead of just chasing conversions?In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer's eye and a strategist's mindset to the conversation, sharing why accessibility, integrity, and focus matter more than ever in today's web-driven world.From avoiding shady “dark patterns” to embracing the Web Content Accessibility Guidelines (WCAG), Jeff outlines what it takes to make your website work better for everyone. He also shares insights from his own entrepreneurial journey, including how choosing to niche down in the manufacturing sector helped Kula Partners deliver more value and stand out in a crowded market.In this episode, we cover:Why authenticity builds more lasting connections than conversion tricksWhat digital accessibility looks like in practice and why it mattersThe tools every team should use to test and improve user experienceHow AI is shaping the future of web design without replacing human creativityThe power of specialization and focusing on a nicheIf you care about building better websites and stronger brands, this episode is full of practical advice and meaningful perspective.

Is AI ruining your content strategy or enhancing it?In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve originality in an increasingly automated world.Ardath shares why content should never be treated as filler or formulaic, especially when trust and credibility are on the line. She dives into the strategic role of empathy, voice, and nuance in content creation, and where AI fits in (and where it doesn't). This episode is a must-listen for anyone looking to navigate the evolving content landscape without losing the human touch.In this episode, we cover:Why AI should be used as a tool, not a replacement for human creativityThe dangers of over-relying on AI-generated personas and generic contentHow to develop high-impact content by truly understanding your audienceThe role of empathy, originality, and voice in standing outActionable strategies for using AI efficiently while preserving content qualityIf you're ready to level up your content strategy while keeping it human, this episode is packed with real talk and smart advice you won't want to miss!

How can experimentation and relentless curiosity unlock faster growth in private-equity-backed businesses?In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran strategy consultant, Kit brings a unique lens to leadership and business transformation. He now helps companies shift from founder-led decision making to value-driven, private-equity-ready growth.Kit breaks down why leaders should start with experimentation instead of narrowing their focus too soon, how honest customer conversations reveal real needs, and why continuous improvement and humble collaboration are non-negotiable for long-term success. Drawing from his military background, Kit compares the intensity of private equity to a SEAL team mission, where adaptability, rapid learning, and mission clarity are essential.In this episode, we cover:Why a period of experimentation outperforms premature focusHow to ask open-ended questions that deliver true customer insightThe cultural shift founder-led businesses must make when PE steps inLeveraging strengths and running after-action reviews for constant improvementEncouraging a culture of curiosity that sparks innovationIf you're ready to foster intellectual curiosity, unlock hidden opportunities, and drive value-first growth, this episode is full of actionable insights you won't want to miss!

What does it take to create a marketing strategy that drives demand and empowers your channel partners?In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable.In this episode, we cover:Why direct marketing builds trust that partners can leverage to close dealsHow to create detailed buyer personas for channel partners and customers alikeHow ready‑to‑use marketing kits make co‑marketing fast and consistentUsing data to prove ROI and continually optimize campaignsIf you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won't want to miss!

Can “boring” brands unlock growth through entertainment-first marketing?In this episode of The Hard Corps Marketing Show, I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are too “boring” to stand out. Dan breaks down how companies can shift from traditional, product-focused messaging to content that captures attention by being genuinely entertaining. From fandom mapping to the revival of brand mascots, Dan shares practical approaches for making content more engaging, shareable, and impactful across today's fragmented media landscape. In this episode, we cover:Why no industry is too boring for creative, audience-first marketingHow to use fandom mapping to tap into what your audience actually cares aboutThe value of staying ahead of trends to create platform-native, entertaining contentHow to protect the creative process by separating it from operational constraints Ways to measure the real business impact of entertainment-first marketingIf you're ready to stop blending in and start standing out, this episode is packed with creative inspiration and strategies you can put into action!

How can authentic customer understanding transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results.Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers' world. She shares her proven three-part process for effective copywriting, combining internal research, direct customer insights, and market analysis, and highlights the limits of AI in creating truly innovative, human-centered marketing. In this episode, we cover:Why deep customer insights go beyond surface-level interviews. Eden's three-part process for crafting compelling, effective messages.The importance of understanding market categories and potential shifts.How anthropology shapes marketing and ethical copywritingWhy human creativity and empathy are essential, even in the age of AI. If you're ready to create marketing that connects authentically, stands out in a crowded market, and aligns passion with profession, this episode is full of actionable insights you won't want to miss!

How can Grice's Maxims strengthen your content strategy?In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content. Marli breaks down the four maxims of communication, quantity, quality, relevance, and manner, and explains how they are essential for clarity and effectiveness. She also dives into the evolution of the content designer role, why AI is an aid, not a replacement, the importance of documented strategies, and why encouraging team members to share their ideas publicly leads to growth. In this episode we cover:How Grice's Maxims can elevate your communication and contentWhy AI needs ongoing training and human guidanceThe value of documenting content strategy to align teams and avoid subjective decisionsWhy encouraging employees to share ideas boosts personal and team growthIf you're ready to improve your communication, elevate your content strategy, and use AI more effectively, this episode is full of actionable insights you won't want to miss!

How often should you be updating your messaging to stay ahead?In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies.Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the competition, he outlines how continuous refinement and a structured approach are essential to effective marketing. He also tackles the myth that AI or DIY marketing can fully replace strategic thinking and human insight, offering a grounded view on how tools should support, not substitute, your strategy.In this episode, we cover:Why messaging must evolve constantly to remain relevant and competitiveHow to craft specific, differentiated messages that resonate with real customer pain pointsThe importance of understanding client context, from macro trends to stakeholder prioritiesHow localized data and case studies create credibility and open new market opportunitiesAbdul's reflections on learning from mistakes, the value of feedback, and continuous personal growthIf you want to elevate your messaging strategy, sharpen your GTM approach, and truly connect with your market, this episode delivers insights you can act on today.

How can relationship-based marketing drive deeper customer engagement and long-term growth?In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth.Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage.In this episode, we cover:Why relationships, not just products, are central to great marketingHow to design loyalty programs that encourage connection and engagementThe power of personalization and two-way communication with your audienceMichelle's entrepreneurial journey and how embracing risk shaped her leadership styleIf you're looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today!

How can AI support outbound sales without losing the human touch?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what's working and what's still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity.Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results.In this episode, we cover:Why AI agents can't fully replace human SDRs (yet)How to personalize AI-generated emails so they don't sound templatedThe tools and workflows powering scalable outbound salesBrandon's mindset-first approach to hiring and team growthLessons from building backend operations to support rapid scalingIf you're looking to use AI without losing your brand's voice or your prospect's attention this episode is packed with smart strategies and lessons from the front lines.

Are We Forgetting the Humans in B2B Marketing?In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.In this episode, we cover:Why B2B marketers need to take branding seriously and break the “brand doesn't matter” mythThe messaging house framework Daniel uses to align teams and anchor a brand's narrativeHow B2C creativity can inspire B2B marketing strategiesThe danger of relying too heavily on sterile metrics like MQLs and SQLsHow thoughtful gift-giving and storytelling build better customer relationshipsIf you're looking to build a brand that's not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.

How Can a Growth Mindset Fuel Your Marketing Success?In this episode of The Hard Corps Marketing Show, I sat down with Chris Austin, Fractional CMO at CAMO Marketing, to discuss the power of a growth mindset and lifelong learning. With over two decades of marketing experience, Chris has adapted to the ever-changing landscape, and he shares how curiosity and continuous learning have been the keys to his success.Chris explains how marketers can challenge traditional approaches, like the need for an agency, and achieve better results by leveraging automation, AI, and independent talent. He also delves into the importance of curiosity as a superpower that fuels innovation and keeps marketers ahead of the curve.In this episode, we cover:How a growth mindset can transform your marketing career and businessWhy you don't always need an agency to drive growthThe power of curiosity in marketing and staying on top of tech trendsScaling personalization with AI tools like video sales lettersThe need for deeper collaboration between marketing and sales teamsHow AI and automation tools can improve efficiency without losing the human touchIf you're ready to rethink your approach to marketing, enhance your team's collaboration, and use AI to supercharge your growth, this episode is packed with actionable insights!

How Can Fearless GTM Strategy Unite Sales and Marketing for Scalable Growth?In this episode of The Hard Corps Marketing Show, I sat down with Nicole Burns, Go-To-Market Strategic Advisor at SpringDB. Nicole brings decades of experience across sales, marketing, and go-to-market leadership, and she shares why true growth starts with aligning people, processes, and data.Nicole breaks down the long-standing tension between sales and marketing and how better alignment, especially between CMOs and CROs, is changing that dynamic for the better. She explores the role of Revenue Operations (RevOps) in creating cohesive strategies and how today's tech stack, powered by tools like AI and customer data platforms, can enhance collaboration and lead quality.In this episode, we cover:Why sales and marketing tension still exists, and how to fix itHow RevOps bridges the gap between teams for better executionThe role of data, AI, and tech platforms in GTM successIf you're looking to align your teams, optimize your tech stack, and build a fearless, forward-thinking go-to-market strategy, this episode is packed with practical insights you don't want to miss!

Are You Building Your Strategy or Just Chasing Tactics?In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.In this episode, we cover:Why long-term strategy must come before tactical executionThe risks of relying on growth hacks and disjointed marketing effortsHow segmentation, targeting, and positioning are still your best toolsThe role of technology in supporting (not driving) your strategyThe value of studying human decision-making in B2B marketingIf you're ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.

How can feedback loops become your most powerful marketing advantage?In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond linear funnels and embracing dynamic feedback systems to align with revenue goals.Sophie breaks down why marketing isn't a straight line, and how building feedback loops across sales, customer success, and marketing can unlock continuous improvement and customer-centric growth. She also dives into the importance of measuring impact through long-term revenue metrics, and shares a powerful case study on how a data-driven rebrand dramatically boosted conversions.In this episode, we cover:Why marketing should operate as a loop, not a lineHow feedback loops can refine your ICP and drive efficiencyThe power of aligning marketing with long-term revenue metricsHow a strategic rebrand can transform sales performanceTips on building enablement assets that truly support sales teamsIf you're ready to ditch outdated models and embrace a smarter, more agile marketing approach, this episode is packed with insights you won't want to miss!

How can human-centered marketing and smarter tech choices future-proof your team?In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated tactics and reshaping how teams use technology, communicate, and build standout strategies.Jasmine breaks down why originality beats imitation, why most banner ads are a waste of money, and how investing in your team's strengths can unlock massive growth. She also shares why mastering just a few key tools is more powerful than chasing the latest shiny tech.In this episode, we cover:Why the human element is the key to effective marketing and tech useHow to stop wasting time on outdated tactics like banner adsWhy originality and bold thinking will set your brand apartHow to balance AI with creativity, empathy, and real-world experienceIf you're ready to stop copying competitors and start leading with clarity and confidence, this episode is packed with practical strategies to help your marketing team thrive!

How can you balance brand awareness with measurable results in your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Christine Royston, Chief Marketing Officer at Wrike. Christine brings her deep expertise in navigating the complexities of brand awareness and attribution, discussing how to strike a balance between building recognition and driving measurable results.Christine emphasizes the challenges that come with over-indexing on attribution and explains why not everything can be tracked to the smallest detail. She advocates for a customer-centric approach, where the focus is not just on data points but on creating seamless, meaningful experiences for potential customers. Christine also dives into the role of AI and data privacy, sharing her thoughts on how these rapidly evolving elements are reshaping marketing strategies.In this episode, we cover:The balance between brand awareness and attribution in driving marketing successWhy overemphasizing attribution can misguide your marketing investmentsThe importance of optimizing the customer journey and experienceHow AI and data privacy trends are impacting marketing strategiesThe value of professional communities and peer networks for marketing leadersIf you're ready to rethink your marketing strategy and build a stronger brand while making smarter, data-driven decisions, this episode is full of key insights you won't want to miss!

How can empathy, curiosity, and belief transform your sales strategy in the age of AI?In this episode of The Hard Corps Marketing Show, I sat down with John Barrows, CEO of JB Sales. John shares his powerful perspective on what today's sales professionals need most, and why genuine belief in your product is the most underrated sales superpower.John breaks down why AI is a valuable assistant but can't replace the deeply human skills of empathy and curiosity. He unpacks how the classic predictable revenue model may be hurting customer experience, and why the future of sales belongs to reps who master emotional intelligence and meaningful connection.In this episode, we cover:Why belief in your product is the foundation for successful sellingHow AI can support — but not replace — human connection in salesWhy personalization must be rooted in empathy, not just dataThe importance of cross-functional learning and customer-centric sales cyclesIf you're ready to lead a sales team that thrives in a high-tech, human-first world, this episode is packed with insights you won't want to miss!

How can a buyer-centric approach transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Scott Vaughan, Chief Market Officer at Vaughan Go-to-Market Advisory, to dive into the shift from traditional sales enablement to modern buyer enablement. We explored what it really means to meet buyers where they are, and how long-term trust, not just short-term conversions, is the name of the game.Scott breaks down why feeding leads to sales is no longer enough. Today's buyers demand a smarter, more strategic experience. From the importance of thought leadership and consistent brand presence to the power of cross-functional alignment, this episode is packed with insights on how to create sustainable growth through a buyer-first mindset.In this episode, we cover:Why enabling the buying group is more effective than just enabling salesHow thought leadership and content build trust and drive demandThe role of AI in buyer enablement and how to avoid the tech trapThe importance of cross-functional alignment to build long-term strategyIf you're ready to stop chasing leads and start building real buyer momentum, this episode is full of actionable strategies you won't want to miss!

Why do so many businesses fear AI, and how can they use it to enhance critical thinking?In this episode of The Hard Corps Marketing Show, I sat down with Chad Sanderson, Co-Founder and Minister of Mavericks at DeepHumanX. Chad shares his expertise on how Marketing leaders can implement AI and leverage it to improve decision-making and critical thinking in their workflows.Chad breaks down the importance of adopting AI without losing the human element. He discusses how over-reliance on AI can hinder critical thinking and offers insights on how organizations can empower employees with structured training to use AI tools effectively.In this episode, we cover:The role of AI in enhancing critical thinking and decision-makingHow businesses can empower employees with structured AI trainingThe importance of selecting the right AI tools for the right tasksHow to avoid the "delusion effect" and maintain a "human in the loop" approachIf you're ready to unlock AI's potential while keeping critical thinking front and center, this episode is packed with actionable strategies you won't want to miss!

What if you could strip away the nonsense and create a marketing strategy that's clear, simple, and effective?In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of S.G. Tyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategies that are rooted in a solid mission and vision.Susan talks about the common mistake many businesses make by skipping the strategic step, and how embracing a strategic mindset can actually be the most fun and rewarding part of running a business. She also highlights the power of simple, direct communication, and the importance of customer feedback in refining your marketing approach.In this episode, we cover:How skipping the strategy step can limit your business growth, and why embracing strategy can be the most rewarding part of your marketingMission vs. vision and why clear statements are essential for marketing alignmentHow customer research can refine your messaging and boost marketing effectivenessHow simplifying your marketing efforts leads to clearer communication and better resultsIf you're ready to simplify your marketing and align it with a clear vision, this episode is full of actionable insights you won't want to miss!

What does it really take to turn marketing into a powerful revenue engine?In this episode of The Hard Corps Marketing Show, I sat down with Britta Agel, Head of Marketing at Ordio. Britta brings a fresh perspective on how marketing has evolved from a lead-generating silo to a key driver of revenue, and how true success comes when marketing, sales, and customer success work together.Britta breaks down the myths of pipeline as the ultimate metric and shares why unifying your teams under shared dashboards and goals is the real game-changer. She also dives into the importance of aligning campaigns with customer success, prioritizing lead quality, and building systems that support long-term growth. From tech stack insights to career reflections, this episode is packed with takeaways for any leader looking to build smarter, more aligned go-to-market teams.In this episode, we cover:Why revenue wins when marketing and sales success alignThe danger of ignoring customer success in campaign planningWhy quality leads and fast follow-up matter more than volumeHow tools like HubSpot can bring your strategy and systems togetherIf you're ready to reimagine your marketing strategy and create true alignment that drives revenue, this episode is packed with practical insights you won't want to miss!

How can uniting sales and marketing unlock explosive growth?In this episode of The Hard Corps Marketing Show, I sat down with Steve Hardy, Chief Marketing Officer of SmartRecruiters. Steve shares his expertise on breaking down the barriers between sales and marketing to build a collaborative, high-performing organization.Steve dives into why alignment isn't just a buzzword, it's the foundation for growth. From setting unified goals and KPIs to building a culture of mutual respect and partnership, he shares the key elements of fostering a unified mindset. He also explores how to use sales data and customer feedback to sharpen marketing strategies and boost revenue. Additionally, Steve highlights the crucial role of product marketing as the driving force behind aligning teams and empowering the entire organization.In this episode, we cover:How to create alignment through shared KPIs and unified objectivesWhy respecting roles improves cross-team collaborationThe importance of product marketing as the cog that drives the entire organizationWays to cultivate a collaborative and agile culture between departmentsIf you're ready to break silos and build true partnership between your teams, this episode is full of actionable insights you won't want to miss!

How can bold B2B marketing drive better sales alignment?In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.Udi highlights the common disconnect between marketing and sales teams—where each celebrates achievements that don't align with the other's goals. He emphasizes the importance of shared KPIs to foster collaboration and ensure both teams work toward the same objectives.In this episode, we cover:How misaligned goals between marketing and sales create frictionThe power of shared KPIs in driving better collaborationWhy creativity and risk-taking lead to stronger marketing impactHow to build an effective marketing team by hiring for potential, not just experienceBalancing psychological safety with accountability for high-performing teamsThe role of AI in content creation—why it should augment, not replace, original ideasIf you're looking to transform your B2B marketing strategy and create campaigns that truly resonate, this episode is packed with actionable insights you won't want to miss!

How can booth design and messaging transform your trade show results?In this episode of The Hard Corps Marketing Show, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.Bill breaks down why traditional booth setups often fall short and how a customer-centric approach makes all the difference. He shares how focusing on pain-point-driven messaging, like asking direct, relatable questions, can immediately attract qualified prospects. Bill also emphasizes the importance of keeping booth designs clean and simple, ditching cluttered text and irrelevant graphics for bold headlines that speak to real customer needs. Plus, he explains how to train your team for short, high-impact conversations and collect the right data for post-show follow-up.In this episode, we cover:Why customer-focused booth messaging outperforms company-centric designsThe power of short, strategic conversations over lengthy sales pitchesWhy cluttered booths and generic giveaways can hurt your brand presenceBill's framework for turning trade shows into high-performing lead gen channelsIf you're ready to transform your trade show booth into a lead-generating powerhouse, this episode is packed with actionable insights you won't want to miss!

How can testing marketing strategies and tech stacks optimize your B2B marketing efforts?In this episode of The Hard Corps Marketing Show, I sat down with Alyssa Higgins, Senior Vice President of Marketing at CipherHealth. Alyssa brings her expertise in navigating marketing strategies and evaluating tech stacks, sharing valuable insights into making smarter B2B marketing investments.Alyssa dives into the importance of continuously testing new marketing strategies and technologies. She emphasizes evaluating tools to ensure they provide real ROI, rather than contributing to wasted spend. Alyssa even coins some tools as 'vaporware' and advocates for reallocating budgets to more impactful programs or personnel.In this episode, we cover:Why constantly testing new marketing strategies is crucial for successHow to identify if a tech tool is providing tangible value or just increasing costsThe risks of over-relying on B2B strategies like account-based marketingThe importance of human connections in the sales cycleHow AI can drive real value in marketing when implemented correctlyIf you're ready to optimize your marketing budget and make smarter tech investments, this episode is packed with actionable strategies you won't want to miss!

How does persistence and engagement drive podcasting success in the oil and gas industry?In this episode of The Hard Corps Marketing Show, I sat down with Mark LaCour, Editor In Chief at Oil and Gas Global Network. Mark shares his journey into podcasting, explaining how persistence led him to launch the show and how he secured early sponsorships and supportMark critiques the industry's overemphasis on vanity metrics like downloads and clicks, arguing that revenue-driven metrics are much more valuable. He highlights the importance of engagement, using examples like Buc-ee's gas stations, which excel at customer and employee satisfaction through quality interactions and strong engagement.In this episode, we cover:Why vanity metrics like downloads and clicks are less important than revenue-driven metricsThe importance of building strong engagement with your audienceHow evolving trends like AI and video formats are shaping podcastingInsights from Mark's diverse career, from the Marine Corps to thought leader in oil and gas podcastingThe need for alignment between sales and marketing strategiesIf you're looking to understand how engagement, persistence, and the right metrics can transform your podcasting strategy, this episode is packed with valuable takeaways you don't want to miss!