Podcasts about Hard Corps

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a marketing and content leader. They use content marketing to tell stories and grab the audience's attention. Introducing Mike Goldberg, the Director of Content Strategy at Freshworks. Mike joins Casey today to discuss the focus on human-to-human connection in content creation and the need for content to be visually engaging and tailored to modern consumption habits. Mike also shares insights on his content marketing journey, he highlights that these marketers are producers and not just writers and the value of evergreen content to meet ongoing audience needs.Connect with Mike:LinkedIn: https://www.linkedin.com/in/mikegoldberg1 Personal Website: https://www.mikegoldbergb2b.com Freshworks (Website): https://www.freshworks.com Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/DkNWsEo7MWkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a marketing leader and thought leader. They help tech companies bring their people together through events, training, community groups, and self-serve resources. Introducing Andy Claremont, Leading Community & Ecosystem at Glide. Andy joins Casey to discuss community management, relational engagements, and fostering leadership within communities. Andy also shares insights on his tech journey, highlighting the importance of partnerships and mutual benefit through community building in the tech industry.Connect with Andy:LinkedIn: https://www.linkedin.com/in/andymci  Personal Website: https://andymci.com Company website: https://www.glideapps.com Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://www.youtube.com/playlist?list=PLC11v-2yMrz_2tffq5LeJ6K3o-gxhO5LQHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

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Ortrotasce - "Seeing Red," a 2023 self-released single Ortrotasce (pronounced: or-tro-task) is the moniker for minimalist-synth artist Nic Hamersly, who has been crafting his unique brand of dramatic darkwave for over a decade. As he told the Orlando Weekly last year, as a teenager, he fell in love with experimental punk label 31G Records and its founder's band, The Locust, before moving on to bands like Coil and Throbbing Gristle. "I was more so into the harsher realm of electronic music," he tells the Weekly. "Power electronics and dark ambient and so on." He notes that his later influences leaned in poppier directions. "Hard Corps, SPK — Machine Age Voodoo, specifically — Fad Gadget, to name a few," he adds. "The juxtaposition between synth-pop and industrial in these groups just do it for me. You can probably hear this in most of my recent output." Read the full story at KEXP.orgSupport the show: https://www.kexp.org/donateSee omnystudio.com/listener for privacy information.

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a serial entrepreneur. He is a social media thought leader and an industry leader. Introducing Emeric Ernoult, the Founder & CEO of Agorapulse and host of the Social ROI Hotseat Podcast. Emeric delves into how marketers should focus more on measurable metrics rather than being caught up in vanity metrics. He shares his journey of shifting the focus to explicitly measure marketing efforts for better resource allocation and goal alignment. Emeric also emphasizes the significance of hiring SDR teams and VAs to optimize the value of marketing efforts and shares how having a passion for the problem you want to solve is crucial in business.Connect with Emeric Ernoult:LinkedIn: https://www.linkedin.com/in/ernoult Twitter: https://twitter.com/eernoult Agorapulse (Website): https://www.agorapulse.com Agorapulse (Blog): https://www.agorapulse.com/blog The Social ROI Hotseat Podcast: https://podcasts.apple.com/us/podcast/the-social-roi-hotseat/id1682119877 Shoutouts:Alex Hormozi on LinkedIn: https://www.linkedin.com/in/alexhormozi Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/a0nVCHrvXG0Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a marketing expert and CMO mentor. Introducing Grant Johnson, the Chief Marketing Officer at Billtrust, and Co-President at CMO Collaborative. Grant joins Casey today to discuss marketing strategies and tactics. Grant shares his extensive experience in the marketing field, from holding executive marketing roles at various companies to being a mentor for other marketing professionals. He discusses the importance of continually learning, improving, taking risks, setting intentional paths, and making strategic decisions. He also outlines some common marketing challenges such as business development, industry competition, pipeline development, and attribution, and the essential mindset to approach them. Grant recommends investing in areas that interest you, building your network with mentors, and peers who can guide you, and seeking 360-degree feedback to grow and learn as a marketer.Connect with Grant:LinkedIn: https://www.linkedin.com/in/grantejohnson Billtrust (Website): https://www.billtrust.com CMO Collaborative (Website): https://www.cmocollaborative.com CMO Mentor (Website): https://cmomentor.com Blog Post: https://cmomentor.com/2023/04/04/speed-the-path-to-cmo Twitter: https://twitter.com/grantejohnson1 Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/vJ5T7llA24oHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's special guest is a sales and thought leader. Introducing Laura Erdem, the Sales Leader at Dreamdata and co-host of The Attributed Podcast. She joins Casey today to discuss the topic of social selling and how it can substantially boost revenue. Drawing on her journey and professional wisdom, she emphasizes the importance of personal branding and human elements inside companies. Referring to companies who are successfully employing the strategy as examples, she proposes a five-point plan for realizing the potential of social selling, which includes specific leaders being role models, making the process fun, offering support, being patient, and celebrating victories. The conversation also ventures into the significance of women supporting each other in the corporate environment.Connect with Laura:LinkedIn: https://www.linkedin.com/in/lerdem Website: https://dreamdata.io Twitter: https://twitter.com/erdemlaura The Attributed Podcast: https://dreamdata.io/the-attributed-podcast Shoutouts:April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/L_h-gKNIFrMHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's special guest is a marketing and thought leader. Introducing Teddy Cheek, Sr. Director of Marketing at The Escape Game. Teddy joins Casey today to discuss topics such as the importance of coaching, debunking the myth of 'hiring smart people and getting out of their way,' and how an attitude of accountability can influence a team's success. Teddy also details his unique career journey, from his aspirations of being a pop star to becoming a successful marketer and thought leader. Additionally, he recommends books that have profoundly impacted his coaching methods and shares about the growth of the Escape Game.Connect with Teddy:LinkedIn: https://www.linkedin.com/in/teddycheek Website: https://theescapegame.com Personal Website: https://teddycheek.com Half Priced Hearts on Apple Music: https://music.apple.com/us/artist/half-priced-hearts/354943934 Shoutouts:Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin Danny Meyer on LinkedIn: ​​https://www.linkedin.com/in/dhmeyer Setting The Table by Danny Meyer (Amazon Book Link): https://a.co/d/aI9Ik8u The Culture Code by Daniel Coyle (Amazon Book Link): https://a.co/d/1y9xye9 The Lord of the Rings Trilogy by J. R. R. Tolkien (Amazon Book Link): https://a.co/d/5yADg5l The Intentional Father by Jon Tyson (Amazon Book Link: https://a.co/d/22HF2mF Together Is Better by Simon Sinek (Amazon Book Link): https://a.co/d/9Uw6t3k Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/BPZ6aoOP2fMHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a marketing leader and a podcaster. Introducing Eric Watkins, the President at Abstrakt Marketing Group and Co-host of The Grow Show: Business Growth Stories from the Frontlines. Eric shares a wealth of insights. On the topic of referrals and upsells, he emphasizes that they should roll up to the account management team, not the VP of Sales, for maximum growth potential. He also discusses the creation of attractive and organized referral programs, as well as the vital importance of a dedicated sales team to bring the deals in. On the topic of AI, Eric cautions about the pace at which AI is improving and urges listeners to arm themselves with knowledge to stay ahead of the curve.Connect with Eric Watkins:LinkedIn: https://www.linkedin.com/in/eric-watkins-amg Website: https://www.abstraktmg.com The Grow Show (Podcast): https://open.spotify.com/show/5gBUiVIagy8lvT1juRq0qx Shoutouts:The Hard Thing About Hard Things (Book Link): https://a.co/d/34GHLSq Marc Benioff on LinkedIn: https://www.linkedin.com/in/marcbenioff Sam Altman: https://www.britannica.com/biography/Sam-Altman The Future of Trusted AI with Marc Benioff and Sam Altman on YouTube: https://www.youtube.com/watch?v=uRVOeqSSZtQ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/P5Uqrbe5B_0 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmIn this in-depth discussion, Kristen Sweeney, the owner and CEO of Every Little Word and Chief Marketing Officer at Crews & co. joins the show for a deep dive into the topic of thought leadership. She corrects common misconceptions while also highlighting its unique relevance in content marketing. By emphasizing the importance of authenticity, boldness, and a strong understanding of one's own expertise, Sweeney shows that effective thought leadership isn't just about the channel or data, but rather the individual opinions and perceptions each thought leader brings to the table based on their unique experiences. The conversation also touches on the importance of consistency in creating thought leadership content, the value of qualitative feedback, and the need to know your audience deeply. Aspects such as utilization of social media, newsletter composition, and tailoring it to resonate with the audience are also discussed.Connect with Kristen Sweeney:LinkedIn: https://www.linkedin.com/in/kristen-sweeney-every-little-word Website: https://everylittleword.co Crews & co. Website: https://www.crewsandco.com Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/5EeoXTuvQxAHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is an inspirational leader. She's a marketing and thought leader and has worked with brands such as Disney, Toro, GE, and Sonic. Introducing Brooke Janousek, the Founder & CEO of The Grow CMO and a Founding Member of Your Cohort. Brooke joins Casey today to discuss her journey to becoming a marketing leader and her views on the interplay between brand and performance marketing. She talks about the importance of authenticity in content creation and shares her insights on future trends in the field. Brooke also emphasizes the role of continuous learning and exploration, urging aspiring marketers to try out new things and gather diverse experiences to fuel their creativity and adaptability.Connect with Brooke:LinkedIn: https://www.linkedin.com/in/brookejanousek The Grow CMO: https://www.thegrowcmo.co Your Cohort: https://www.yourcohort.co Shoutouts:Jim Stengel - The CMO Podcast: https://podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334 Everydaydoses (Mushroom Coffee): https://www.everydaydoses.com Jason Bateman, Sean Hayes, and Will Arnett - SmartLess: https://podcasts.apple.com/us/podcast/smartless/id1521578868 Nancy Mitchell: https://journalism.unl.edu/nancy-mitchell Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/Z3RzpAFp6F8Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmPresenting our guest for today, an enthusiast dedicated to revolutionizing B2B Marketing and Demand Generation. With a rich background of over a decade in B2B tech marketing, we welcome Liam Bartholomew, the Vice President of Marketing at Cognism and the engaging host of The Loop Podcast. In this conversation with Casey, Liam delves into the dynamic aspects of purchasing decisions, critiques the roots and limitations of the conventional marketing funnel, and explores the transition from a rigid marketing funnel to a more adaptable approach.Connect with Liam:LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83 Website: https://www.cognism.com The Loop Podcast: https://the-loop.captivate.fm/episodes Cognism Podcasts: https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts Shoutouts:Exit Five (Community for B2B Marketers): https://www.exitfive.com Refine Labs - The Vault: https://vault.refinelabs.com Adam Holmgren on LinkedIn: https://www.linkedin.com/in/adam-holmgren Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/k0YS9VPG4yQHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is Mark Huber, the VP of Marketing at UserEvidence. In this episode, Mark and Casey explore outdated PR tactics, employee advocacy in marketing, and internal marketing strategies. Mark is a seasoned B2B marketing leader and brand builder, having also launched and co-hosted the Demand Gen U Podcast.Connect with Mark Huber:Mark Huber on LinkedIn: https://www.linkedin.com/in/markehuber UserEvidence Twitter: https://twitter.com/GetUserEvidence UserEvidence website: https://userevidence.com Personal Website: https://markhuber.co Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/lR6zZpYQS24Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmOur guest today brings 24 years of expertise in marketing and sales, embodying a visionary approach with a strong focus on AI and digital-first strategies. Meet Mike Vannoy, the Chief Marketing Officer at Asure Software and a board member at Brus.ai. In this conversation with Casey, Mike delves into topics such as demand, lead generation, content, and both inbound and outbound marketing.Connect with Mike Vannoy:LinkedIn: https://www.linkedin.com/in/mikevannoy Asure Software Website: https://www.asuresoftware.com Brus.ai Website: https://www.brus.ai Twitter: https://twitter.com/mikevannoy Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/QxFbZCUIWSAHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmOur featured guest for today is a seasoned entrepreneur, a proficient marketer, and a successful investor with a track record of launching and managing thriving startups. Please welcome Adam Robinson, the Founder and CEO of Retention.com and the host of the ​​10 Years in the Making Podcast. In this episode, he engages with Casey to delve into topics such as Retention.com, the dynamics of email frequency and engagement, and effective email marketing strategies.Connect with Adam Robinson:LinkedIn: https://www.linkedin.com/in/retentionadam Website: https://retention.com Twitter: https://twitter.com/RetentionAdam 10 Years in the Making Podcast: https://www.youtube.com/playlist?list=PLfqBS6a5IzYAHUrmo-8a_Yv7ir2Dg0ki_ Shoutouts:Joe Rogan (Website): https://www.joerogan.com Lex Fridman (Podcast): https://lexfridman.com/podcast The Four Steps to the Epiphany (Book Link): https://a.co/d/bdiLf27 Y Combinator (Blog): https://www.ycombinator.com/blog Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/P08buaYLDrkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmStep into the world of email marketing brilliance with our special guest today – Jay Schwedelson, a true virtuoso in the realm of digital communication. As a serial entrepreneur, Founder, and CEO of various companies, including SubjectLine.com and GURU Events, he has mastered the art of crafting compelling messages. Currently serving as the President and CEO of Outcome Media, Jay is also the charismatic host of the 'Do This, Not That! For Marketers Only!' Podcast. Join Casey and Jay as they unravel the secrets of email marketing intricacies, unveiling essential strategies that you can apply right away. Discover the hidden power of perfect timing in the email marketing game.Connect with Jay Schwedelson:LinkedIn: https://www.linkedin.com/in/schwedelson Subjectline.com Website - https://www.subjectline.com Outcome Media Website - https://outcomemedia.com GURU Events Website -  https://guruevents.com Twitter: https://twitter.com/worldata Do This, Not That! For Marketers Only! Podcast: https://jayschwedelson.com/podcast Guru Conference Website: https://www.guruconference.com Quote Of The Show:“Just following the herd is not the path to success, It's the path to mediocrity.” - Jay SchwedelsonWays to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/nX_JE-iKVzQHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmPrepare to be inspired by today's guest, a luminary in the realms of SaaS leadership, agency innovation, and performance marketing wizardry. Meet Paris Childress, a maestro in the digital arena, with podcasting prowess and a Google legacy to boot. As the visionary CEO and Founder of Hop Online and the captivating Host of The Paris Talks Marketing Podcast, Paris graces our conversation with Casey today. Together, they unravel the intricacies of Google ads, explore the nuances of growth strategies, and dive deep into the world of performance marketing. Get ready for an enlightening journey into the heart of digital excellence!Connect with Paris:LinkedIn: https://www.linkedin.com/in/parischildress Website: https://hop.online Twitter: https://twitter.com/parischildress Podcast: https://podcasts.apple.com/bg/podcast/paris-talks-marketing/id1535338813 Shoutouts:Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 Refine Labs Website: https://www.refinelabs.com  B2B Revenue Vitals (Podcast): https://www.refinelabs.com/podcast Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/EVlmCpzhaxkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmWelcome our distinguished guest, an expert in the realm of industrial marketing, a beacon of marketing wisdom, a thought leader, and a creative innovator. Mary Keough, the brilliant Head of Marketing at Map My Customers and the charismatic Co-Host of The Purposeful Marketing Podcast. In an engaging dialogue with Casey, Mary explores the intricate tapestry of digital buyer behavior in our contemporary online universe, shedding light on its complexities and boundaries. Additionally, Mary challenges conventional knowledge, proposing that the imperative to track every digital interaction might not be as vital or feasible as once believed.Connect with Mary:LinkedIn: https://www.linkedin.com/in/mary-keough-437824a2 Website: https://mapmycustomers.me The Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083 Shoutouts:Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 Refine Labs Website: https://www.refinelabs.com The B2B Revenue Vitals Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213 Marketing Magic with Rand Fishkin - Hard Corps Marketing Show - Episode # 347: https://youtu.be/2kyxA3Xw1CM Anna Furmanov on LinkedIn: https://www.linkedin.com/in/annafurmanov Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing The Next CMO: A Guide to Operational Marketing Excellence (Amazon Book Link): https://a.co/d/cPh2P68 Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/sg0KLT40JewHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmOur guest today is an incredibly skilled strategist, investor, and consultant. He excels at building powerful brands and has authored books like "Balancing the Demand Equation" and the latest release, "The Chief Growth Officer's Handbook." His expertise lies in assisting companies in developing contemporary, buyer-focused demand generation initiatives. He specializes in transforming lead-to-revenue processes, driving profitable revenue growth, and establishing enduring brands. Introducing Adam B. Needle, The Chief Executive Officer and Principal at ANNUITAS. Adam joins Casey today to challenge the misconception that a well-thought-out go-to-market strategy guarantees success. Furthermore, quality over quantity is crucial in lead generation. Rather than focusing on the volume of leads, it's essential to have meaningful insights about potential clients. Moreover, organizations don't need a CMO; they need integrated marketing functions. Demand elements, product marketing, and brand communications should align with relevant departments. In this episode, a plethora of myths are debunked, and harsh realities are confronted, making it a content-rich discussion.Connect with Adam:LinkedIn: https://www.linkedin.com/in/abneedles Website: https://www.annuitas.com Twitter: https://twitter.com/abneedles Balancing the Demand Equation - Book Link: https://a.co/d/12hGF4F The Chief Growth Officers Handbook - Book Link: https://www.annuitas.com/wp-content/uploads/2023/07/CGO-Handbook-2023_ANNUITAS.pdf Shoutouts:Matt Siegel - Matty In The Morning: https://www.instagram.com/MattyintheMorning Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/QmpI-rbDuy4 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a seasoned marketing leader and thought leader. Introducing Avi Bhatnagar, Vice President of Growth Marketing at Commvault. Today, Avi and Casey are coming together to address and dispel five misconceptions about PLG (Product-Led Growth), how PLG isn't just for SMBs; larger enterprises can also benefit by involving cross-functional teams and promoting inclusivity within the buying committee. Furthermore, PLG's success depends on alignment across executive, sales, marketing, customer success, pricing, and operations teams—not just the product team. Connect with Avi Bhatnagar:LinkedIn: https://www.linkedin.com/in/avi-bhatnagar-b946642 Commvault: https://www.commvault.com Twitter: https://twitter.com/avibay Metallic.io: https://metallic.io Shoutouts:Openview Partners: https://openviewpartners.com/blog/category/product-led-growth Wes Bush on LinkedIn: https://www.linkedin.com/in/wesbush Hila Qu on LinkedIn: https://www.linkedin.com/in/hilaqu Sangram Vajre on LinkedIn: https://www.linkedin.com/in/sangramvajre Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/QTEHVoXNxBgHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a seasoned Marketing Executive, leader & thought leader and a visionary at the intersection of D2C & B2B. Introducing David Zucker, CMO and SVP Ecommerce at Perdue Farms. David join Casey today to discuss how B2B marketing can benefit from adopting techniques from consumer marketing, such as segmentation. The dynamics of initiating conversations or interactions in a business context, particularly when it comes to sales or business relationships. How convenience in cooking and the demand for authentic content and transparency in food sourcing are significant trends in the food industry, with a particular focus on how Perdue is addressing these trends through its practices and partnerships.Connect with David Zucker:LinkedIn: https://www.linkedin.com/in/david-zucker-489b201Perdue Website: https://www.perdue.com Perdue Corporate Website: https://corporate.perduefarms.com Shoutouts:Martha Stewart on LinkedIn: https://www.linkedin.com/in/marthakstewart Martha Stewart Website: https://www.marthastewart.com Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/ForYm4zKqVs Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a serial entrepreneur, an author, a speaker, and so much more! He is the previous founder of Wizard of Moz and the creator and host of the weekly 5-Minute Whiteboard videos! Introducing Rand Fishkin, the Co-founder & CEO at SparkToro. Rand joins Casey today to discuss the sources of marketing opportunities, the pervasive impact of Google, and his insights on mastering the art of company metric tracking.Connect with Rand:LinkedIn: https://www.linkedin.com/in/randfishkin/Twitter: https://twitter.com/randfish?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorCompany website: http://sparktoro.comBook Link: https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/2kyxA3Xw1CMHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a marketing leader, adventurer, and trailblazer! Having over a decade of B2B and SaaS Technology experience, she has been recognized as a “2022 Leader to Watch.” Introducing Crystal Allen, Vice President of Global Marketing at CSG and an esteemed member of the American Marketing Association! Crystal joins Casey today to talk about 10 strategies she uses to form a perfect business-to-human connection in B2B marketing. Connect with Crystal!LinkedIn: https://www.linkedin.com/in/crystalallen1/Company website: https://www.csgi.com/Shoutouts:Daniel Armstrong, Suzanne (Suz) Pelizzari, Madison Southerlin, and Alyssa Schnick - Growth Marketing Leadership Team Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/sX714owUlEkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a creativity pioneer, a global brand leader, and a highly accomplished artist! He has also crafted immersive brand experiences throughout his remarkable time in advertising. Introducing Jordan Liebman, Vice President of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon! Jordan joins Casey this week to discuss the art of cultivating your brand and fostering meaningful connections with the perfect clientele, all while masterfully navigating the realms of advertising and sales.Connect with Jordan:LinkedIn: https://www.linkedin.com/in/jordanliebman/ Personal website: https://www.jordanliebman.com/ Company website: https://www.bluejeans.com/ Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/SEyNMEJnhJwHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a Marketing Technologist with almost two decades of B2B marketing experience in SaaS! Welcome Tony Yang, the Head of Growth at Mucker Capital and co-founder and CEO at RevOptica! Tony was also heralded as a "Top 40 ABM Superhero" by Terminus! Tony joins Casey today to discuss the intricacies of a buyer process and how to gain a profound understanding of your market! Connect with Tony!LinkedIn: https://www.linkedin.com/in/tones810/Website:https://www.mucker.com/ https://www.revoptica.com/Twitter: https://twitter.com/tones810?lang=enWays to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/l6-kH4RVcEgHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a global and marketing thought leader. A true visionary in the marketing landscape! Introducing Bob Stark, the Global Head of Market Strategy at Kyriba! Bob joins Casey today to discuss the significance of customer engagement and building lasting relationships. Prepare to gain valuable insights as Bob sheds light on the common misconceptions surrounding marketing and how it's often misunderstood. It's an episode you don't want to miss!Connect with Bob:LinkedIn: https://www.linkedin.com/in/bob-stark-b614883/Website: https://info.kyriba.com/request-a-demo-na-sem?gclid=CjwKCAjwtuOlBhBREiwA7agf1mHFksWSl0ffQxDbqGjrIIyxfhiqyIdInZnaQwsjLGvBHhJxKDRmHxoCoJAQAvD_BwETwitter: https://twitter.com/treasurybobWays to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/BH78tLguIMcHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest has over a decade of marketing experience! She is not just your average marketer – she is a true visionary, mentor, advisor, and influential leader in the dynamic SaaS industry! Introducing Sarah Emmott, the Head of Brand for Work Management at Atlassian. Sarah joins Casey today to discuss the extinction of traditional ads, the fading trust in big corporations, and the ever-evolving media consumption landscape. Learn with Casey on how to optimize your brand presence and stay relevant in a world where AI is advancing by the minute! Connect with Sarah!LinkedIn: https://www.linkedin.com/in/shickman1/Company: https://www.atlassian.com/ Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/3iyqY6vrggQHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a serial entrepreneur, a marketing leader, and an advisor! Helping earn SaaS companies high authority backlinks on the most coveted websites, meet Jeremy Moser, Co-founder and CEO of uSERP. Jeremy joins Casey today to discuss all things SEO! Learn with Casey how to maximize your time investment in SEO, craft strategic tactics for the best web traffic, and build long-term relationships with the right clientele!  Connect with Jeremy!LinkedIn: https://www.linkedin.com/in/jeremyamoser/Twitter: https://twitter.com/jmoserr?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorCompany website: https://userp.io/Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/68un6stxD_wHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is an incredible Marketing Doula with a specialty in the B2B world! With over two decades of experience in technology and non-profits, we have the pleasure of introducing Sarah Allen-Short, the Vice President of Marketing at GTM Partners! Sarah joins us today to discuss the importance of when to lean in and out of the strong marketing current, identifying your valuable rocks that propel success, and her own personal best practices that have skyrocketed her career. It's a conversation you don't want to miss! Connect with Sarah:LinkedIn: https://www.linkedin.com/in/sarahallenshort/Website: https://gtmpartners.com/Twitter: https://twitter.com/marketingdoula?lang=enShoutouts:peak.communityWays to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/3yq2Yf-LkFkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's esteemed guest is a leader, a GTM Ambassador, and an Advisor to the stars! He is a Top 20 Revenue Marketer and hosts The Marketing Ladder, a Top 50 Marketing Podcast. Introducing Mason Cosby, Director of Demand Generation at Sales Assembly! Mason joins us today to discuss his company's framework for developing customer engagement, how to discover the right marketing niche for your skillset, and the importance of nurturing your personal network.  Busted Myths:Marketing and Sales aren't aligned and marketing is to blame. All the sales team needs are meetings booked but the marketing team is focused on celebrating meaningless wins because they can't generate those new meetings. Traditionally, the sales team takes a more personalized approach to closing deals and generating revenue, while marketing takes on a broader approach to building relationships and creating awareness. By combining their strengths, they can deliver a seamless and exceptional buying experience to enhance customer satisfaction.Takeaways:One way to align marketing and sales is to connect content engagement with generating pipeline. When marketing sees that a piece of content is generating engagement with the right audience, they should alert sales so they can go start having conversations around that content. Develop content calendars for your executive teams and provide them with content that drives quality engagement with their existing audience and ideal customers. These posts can highlight the company and product in front of the target decision-makers.A goal for Sales Assembly is to see a future with a Google Drive hierarchy and efficient automation (zaps) to automate content distribution across profiles and platforms. Implementing this automated infrastructure requires dedication which includes manually entering data into a spreadsheet and calendar to track content assets. This approach acts as a starting point before scaling and automating the process.It is crucial to understand what channels drive demand creation and demand capture within a target audience. This ensures optimal prioritization of resources for each channel, such as podcasts, social, or email, based on their performance. Marketing involves more than just employing tactics to sell products, so it's important to understand the range of options that complement your individual interests and strengths such as sales, brand building, and customer focus.Career advancement in marketing requires you to specialize while also developing secondary skills continually over time. Becoming an expert in all functional aspects of marketing takes years of devotion and intentional focus.A personal network is an important part of a marketer's skillset that stays with you throughout your career. Cultivating a community that accompanies you throughout your professional journey ensures ongoing support and maintains a loyal audience. Quote of the Show:“To continue to grow long term, you have to get different experiences. You have to view your foundational skillset as the thing that propels you forward and gives you credibility in the room. ” - Mason CosbyLinks:Twitter: https://twitter.com/cosby_masonLinkedIn: https://www.linkedin.com/in/masoncosby/Website: http://www.salesassembly.com/tourPodcast: https://podcasts.apple.com/us/podcast/the-marketing-ladder/id1596462333Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/35YESH0FTPkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today's guest is a seasoned marketer and thought leader. Some have even called her a one-in-a-million marketer. Juggling multiple hats as a content and growth strategist, she embodies dedication and grace as she navigates the ever-changing world of marketing. Introducing Bridget Poetker, Director of Growth at Loop & Tie! Bridget discusses the dangers of building overly complex MarTech stacks, how to break your marketing down to the five basic channels for success, and the essence of building a solid marketing foundation. Busted Myths:Marketing is a hard and complicated field that presents challenges that not everyone is suited for. In reality, marketing is a multi-layered process that involves patience and understanding. Being a successful marketer does require an ability to navigate the complexity, so mastering that will lead to better outcomes. Takeaways: Marketing software has expanded its capabilities, offering a multitude of options that can appear complex and daunting. However, it's important to keep in mind the five key channels that lead to success: search engine optimization (SEO), paid search, content marketing, social media, and email marketing. The technical skills and tools used in marketing are constantly changing. Investing time into mastering one specific tool may not be practical, so learning to adapt and keep consistency with the changing tools and strategies is important. Focus on the quality of each level of your marketing strategies, similar to the layers of a cake. The goal is to create a delicious cake, regardless of the number of people it serves. By prioritizing a strong foundation, success can be built consistently.  There are always going to be new ideas and people telling you that you're missing out on something. However, in marketing, if everyone is doing the same thing, it becomes noisy and ineffective. It's necessary to find new channels to stand out. Measure growth from an honest starting point. Being realistic about where you currently sit and finding a way to make the numbers go up is what really matters. Spending time comparing numbers with other companies will not benefit your company in the long run.  Prioritize user experience when building a website. Design user paths on every page to accommodate the diverse ways people navigate the website, even if they're uncertain about their specific needs and behaviors. Unlike other gifting platforms, Loop & Tie doesn't require contracts or specific contract values which gives them an advantage. While people are actively searching for gifting software, it has allowed the company to achieve impressive results even on a smaller scale.   Quote of the Show:"I'm here to empower and help people do marketing, not take all the work for myself." - Bridget PoetkerShoutouts: Annie - Bridget's twin sister who is a baker MK Getler-Porizkova - CMO of Loop & Tie Innovatemap Links: LinkedIn: https://www.linkedin.com/in/bridgetpoetker/ Twitter: https://twitter.com/bridgetpoetkurr?lang=en Website: https://www.loopandtie.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/jxY07UQP7e8 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Today's guest is a seasoned professional in the world of brand strategy and marketing. His passion for design and sales development has helped fueled growth for multiple organizations. Introducing Morgan Smith, the Managing Director at Alignd and Co-Host of the B2B Power Hour Podcast. Morgan comes to us today to share his wisdom on the fascinating world of attention-driven selling, the digital sales landscape, and the remarkable power of a strong sales team culture. Busted Myths:You do not need a well-developed personal brand and lots of followers to succeed on LinkedIn. Not only is this flawed from a strategic perspective, but it's also a terrible way to scale your marketing because you are limited by the number of influencers with enough followers.Takeaways:  There will only ever be so many evangelists which causes a limiting problem. The social media law of gravity is something we can't get around because as people get more popular, so do others. The digital shift has created this limiting successor factor.  With the shift from physical to digital, many B2B marketers feel pressured to build the pre-sales relationship by developing someone as a credible voice on social media. However, this is reliant on one person that could leave and the mercy of the ever-changing social media platform algorithms. Brand marketing's purpose is to build permission with the audience and to have them say yes, but very few comply. This strategy takes discipline to execute because the marketer has to be relevant and timely. Creating the vision and sticking to it is what will tie everything together in the end.  LinkedIn is a networking platform that draws the opportunity to collaborate and make business connections. With this, credibility gets confused for attention. Going viral or using trendy hooks may earn attention, but it doesn't necessarily lead to credibility. Credibility, when done correctly, is about earning permission. This is done by showing up in their comments, engaging with content, and building a relationship. Trustworthy individuals who consistently demonstrate good intentions are more likely to capture your attention and prompt a response. It is often more complicated than not engaging with peers on platforms. We try too hard to form an immediate connection we end up losing, when we could be forming a gradual connection of networks overtime. There is a pressure to do everything all at once which crashes the system. Quote of the Show:“You have to be relevant. You have to be timely. You have to have a creative vision for what the show is and stick to it.” - Morgan SmithShout Outs: Seth Godin - Renowned marketer and author Permission Marketing by Seth Godin FranklinCovey - Leadership coaching Links: LinkedIn: https://www.linkedin.com/in/morganjsmith/  B2B Power Hour: https://podcast.b2bpowerhour.com/  Alignd website: https://getalignd.co/  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/Y3Wt7T5msRs Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Today's guest is a seasoned marketing leader with a product marketing and sales background. Introducing David Karel, the Chief Marketing Officer at CrunchTime! David has decades of experience creating new market categories and world-class teams. Prepare to be inspired as he dives into the importance of team culture, supporting the sales organization, and the role of business partnerships!  Busted Myths:In B2B go-to-market, either sales or marketing has to get recognition. Because of the complexity of the B2B buying process, it's impossible to attribute credit to either sales or marketing. It is a team effort. Takeaways:  Since there are many touchpoints to lengthy sales, B2B marketing has to be a team effort. It is impractical to attribute success to just one individual. Organizations must strive to function cohesively, breaking down any barriers in order to foster a positive environment. Sales and marketing are two teams that are measured differently. They have different perspectives and don't often understand each other's processes. By fostering relationships between teams, they can better support each other and future clients.  Another crucial aspect of team culture is valuing shared credit. Neglecting the importance of collaboration doesn't benefit anyone; no one can do it alone. Strive to set an example for the team to cultivate honest partnerships.  In the history of marketing, a marketing team member has never directly scheduled a meeting, created an opportunity, or closed a deal. Marketing's role is to make it as easy as possible for salespeople to achieve those outcomes by sharing the same philosophy. Make an effort to stay connected with clients. It's easy to get caught up in the day-to-day operations, but it's important to prioritize your existing commitments to clients. It is vital to teach consistency in deals. While most marketers rely on web leads for high-quality prospects, remember that the sales team plays a crucial role in successfully engaging the prospect and puts the final touches on many cases.  Co-mingling and learning between teams are encouraged for the success of the business. Close collaboration in meetings allows for a better understanding of each team's expertise and allows for the chance to provide prompt feedback.  Quote of the Show:“B2B marketing has to be and is a team sport.” - David KarelShout-Outs:Nikki Perry - CRO at CrunchTimeLinks: LinkedIn: https://www.linkedin.com/in/davidkarel/  Twitter: https://twitter.com/dhkarel  Company website: https://www.crunchtime.com/  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/U0U18YFqL0E  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Our guest is a lifelong marketer and a passionate data geek, with an impressive record of hosting over 115 captivating podcast episodes on Funnel Reboot, spanning the last four years. Today, we are thrilled to have the privilege of speaking with none other than Glenn Schmelzle, the Founder and Chief Data Analyst at Marketing What's New. Brace yourselves as he dives deep into the fascinating realms of driving business revenue with Google Analytics 4 and how artificial intelligence has proven to be dependable predictions!  Busted Myths:Google Analytics 4 is simply an upgrade to the older Universal Analytics. Google Analytics 4 is a tool designed for marketers and dives deeper into reporting. Universal Analytics does not go as in depth as it only scratches the surface with reporting and data collection. Takeaways: Compared to Universal Analytics, Google Analytics 4 can create more customized reports that narrow down to your exact specifications. Using GA4's more precise and condensed report, you can create the question and get the correct answer the first time.   Google Analytics 4 was built as a technical IT tool designed for marketing. Marketers should not assume that it is a replacement for UA, but that it serves as a broader tool for website tracking, more accurate predictions, and user data.  Google's stated goal is to collect and organize the world's information and make it accessible. By using Google Analytics 4, you are offering it to them. Although this may be a resourceful tool, it is important to consider what it may be doing with your privacy and data.  In the past, it was difficult to understand how much money was being spent to acquire a customer. With Google Analytics 4, the reporting helps better analyze spending and whether it contributes to revenue and profit by predicting the success of future initiatives. Predictions can give marketers the ability to leverage the power of AI in making informed decisions. This function can help assess trends and test the accuracy of predictions all around. This transforms AI from a novelty to a practical tool that can be depended on.  Google Analytics offers a conversion event called “purchase.” This allows tracking on events such as form completion, video views, and downloaded files. By interacting with this feature, you are giving Google Analytics more data on user engagement.  As a B2B marketer, you have to be willing to go all the way through the funnel. The current marketing landscape provides more data and insights than ever before. You just have to ask the right questions and be able to think outside the box to close the deal.   Quote of the Show:“Follow the things that you feel are going to have a high likelihood of output, but be ready to admit when those things don't pan out.” - Glenn Schmelzle Links: Twitter: https://twitter.com/heyglenns LinkedIn: https://www.linkedin.com/in/glennschmelzle/ Instagram: https://www.instagram.com/heyglenns/  Website: https://marketingwhatsnew.com/ Podcast: https://funnelreboot.com/  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/iC2ufJA6fuM  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Today's guest is an expert in digital marketing, content marketing strategy, and execution. They thrive at the intersection of marketing leadership and team development. Jasmine Martirossian is the Chief Marketing Officer and the Chief People Officer at Mercury. Jasmine shatters the illusion that banner ads have any value in B2B. Along the way, you'll hear why you should replace banner ads with LinkedIn “promoted content”, prioritize SEO, and create content for both expert and novice audiences.    Busted Myths: Banner ads on websites don't work. People are served thousands of ads every day and their brains filter most of them out, especially banner ads.   Takeaways Marketers need to stop taking the bait that banner ads are effective at driving action or raising brand awareness. If you stop and look impartially at the data, you'll see that banner ads don't work. Cutting out banner ads will actually drive better results because you will be able to concentrate your team's time, effort, and budget on the impactful tactics that drive results and provide more ROI. The reason that content marketing works where banner ads fail is that people engage with the real value of the content. The value that people find in content comes from both the information they sought and the emotions that were conveyed through the content. Dominating search is still a vital part of marketing, which means your website and content need to be optimized so they show up high on the SERP. Make sure that you are speaking to the critical keywords for your audience. When moving on from banner ads in the B2B space, LinkedIn “promoted content” can be an extremely successful replacement because of the granular targeting available based on title, industry, etc. Promoted content is subtle, so people don't filter it out as an ad. The two crucial parts of LinkedIn advertising are to get in front of the right decision-makers that you need to influence and make sure the content that you provide them with delivers value to them. That value is the key to getting them engaged. Successful content marketing comes down to really knowing your audience and their problems. Your content should address those problems both from expert and novice perspectives.   Quote of the Show: “I'll challenge anybody who's listening to let me know when was the last time that they actually bought something or took an action off of a banner ad.” - Jasmine Martirossian   Shout Outs: Josh Medow   Links: LinkedIn: https://www.linkedin.com/in/jasmine-martirossian/  Company website: https://www.shipmercury.com/    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/Xw_r7-5OV_A  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through Branded Podcasts. Learn more at https://ringmaster.com/

Today's guest is a serial entrepreneur, SaaS growth strategist, thought leader & marketer. His work has been featured in Forbes, The Daily Stoic, GrowthLabs, ahrefs, and more. Brendan Hufford is the Founder of Growth Sprints, and he joins Casey Cheshire to discuss how SEO can help grow your team and company.   Busted Myths: SEO and content can be done in a silo.   Takeaways The best marketers have a lot of pattern recognition, but the problem now is that the patterns they can usually identify aren't around anymore, for better or worse. SEO doesn't happen by accident when you are writing a blog. You can't rely on a blog to magically introduce SEO and solve all your issues. Most businesses need both demand generation and demand capture. The best way to start is by capturing existing demand and turning the demand into customers. If your company is going to have any sort of value, it can't be solving a problem that nobody knows exists. You want to solve problems that are currently an issue for other people. When IP starts to resonate on sales calls, it then starts to resonate on customer success calls too. After that acquisition goes up, sales close a deal, revenue goes up, retention goes up, and activation goes up. When it comes to starting an IP discovery, there are two key pieces to think of; how do you figure it out and then what do you do with that information? Figuring out your IP comes from asking questions of your best customers or people in your ideal market, asking them what they are trying to solve or what they wish they knew before starting their company. A great way to get to the core of an issue for a client or potential customer is by mirroring them. If they mention a key phrase, say it back to them as a question and it will prompt them to provide a deeper answer.   Quote of the Show: “ As marketers, we're only as good as our pattern recognition” - Brendan Hufford   Shout Outs: 9:38 Jay Acunzo  25:25 Benyamin Elias   Book Recommendations: Never Split the Difference by Chris Voss   Links: LinkedIn: https://www.linkedin.com/in/brendanhufford/  YouTube Channel: https://www.youtube.com/user/lpflyer88  SEO For The Rest Of Us website: https://seofortherestofus.org/  Growth Sprints website: https://growthsprints.co/    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/JkS7xFZpL6E  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Marketers need to measure which channels actually drive revenue efficiently, but most attribution models are short-sighted at best. However, adding one little field to your forms can a big difference and we have a marketing leader from the world of SaaS to show us how it's done. Trinity Nguyen is the Vice President of Marketing at UserGems and an industry thought leader. Trinity dives into the issues with attribution that B2B marketers face, why self-reported data is the most accurate source of attribution insights, and how to design personas that help your entire team.   Busted Myths: Attribution doesn't work! Only in extreme cases will a single touchpoint result in a deal, regardless of whether it's the first or last touchpoint. Multi-touch attribution is more accurate but still falls short of painting the bigger picture.   Takeaways: Even with the best available multi-touch attribution models set up with all of the best martech tools, marketers still won't have accurate reporting for channels such as word-of-mouth and dark social. B2B sales cycles have grown by 24% and the buying group has increased from 7 to 12, meaning that channel attribution is only getting more complex. The challenge for marketers is now to track the journey of the entire buying group within a company. The most accurate source for determining attribution is self-reported attribution. Try adding an optional text field to your forms and ask leads where they heard about your company. You'll be surprised by the quality of the responses, especially from marketers. Effective attribution doesn't have to be fancy. Consider manually reviewing all of the “closed won” deals from last quarter and examining all of the touchpoints from any contacts associated with that deal. While not perfect, this can reveal great insights. Shortening your forms doesn't mean that you need to miss out on the data from those excess fields. For example, there are many tools that can identify a lead's title and seniority based on their email address, meaning you don't have to ask them for those. To create useful personas, you don't have to limit them by seniority or title. Use broader strokes to paint your personas. For example, one for marketers and one for salespeople. Although you treasure your data, with how often people change companies now, the accuracy of your data is constantly eroding. This means that when internal champions of your product switch companies, your email contact with them is cut off.    Quote of the Show: “Life is not a ladder, it's flat and it's just full of people running their own path” - Trinity Nguyen   Shout Outs: Udi Ledergor  Gong   Connect with Trinity: LinkedIn: https://www.linkedin.com/in/trinitynguyen/  Twitter: https://twitter.com/trinity_nguyen  UserGems website: https://www.usergems.com/contact  UserGems LinkedIn: https://www.linkedin.com/company/usergems/    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/HBMzkIGigwA  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Today's guest is an Entrepreneur and marketing thought leader. He has a passion for marketing automation but also likes to add some personalization to it. Please welcome to the show, Milton Antony! Milton is the Co-Founder and Chief Strategist at SalesLabX, and he joins the host Casey Cheshire to discuss marketing automation with a touch of personalization.   Busted Myths: Open rates and click rates are a big deal.    Takeaways: Having high open rates or click rates is nice, but too many people make it out to be a bigger deal than it really is. Data and Intuition both play a key role in telling you what is going on. Oftentimes our judgment gets clouded by just looking at the data, but as marketers it's important to make people feel like they are being heard and understood.  At the end of the day, the visibility of metrics are important to really judge the efficacy in any system. Your open rate might be good but it doesn't matter if the conversation rate is terrible. You can gain a strategic advantage if you curate those who are underrepresented. If you can do that, that will help you grow your business exponentially. If you need it, take it. When it comes to helping others and being a giving person, as a leader you should offer your help if someone needs it without looking for something in return. You don't need to obsess about the lead to opportunity conversion rate, instead take some time to zoom out and understand where that customer is at in their journey. It's not a data game, it's a people game. If you want to impact your downstream, consider these four tips; Isolate variables when making changes, practical discipline by pulling on lever at a time, sure to give the data enough time to reflect the changes you made, and have measurable full cycle impact.    Quote of the Show: “It's not a data game, it's a people game.”  - Milton Antony   Shout Outs: 1:01:38 JPay   Links: Twitter: https://twitter.com/milton_antony?lang=en LinkedIn: https://www.linkedin.com/in/milton-antony/ Website: https://saleslabx.com/   Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/DEiGz553XQU  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Don't start executing on marketing channels until your company is aligned on its go-to-market strategy! Garrett Jestice is the Owner and Chief Marketing Officer of Prelude Marketing, the Founder of Startup Marketers, and a Fractional CMO. Garrett outlines the five pieces of foundation alignment, why companies don't succeed when trying to use every go-to-market motion, and how to build experiments to test channels and initiatives when the time is right.   Busted Myths: Before you start executing in a marketing channel for a B2B startup, you need to have foundational alignment. Without aligning your company's go-to-market strategy, each part of the team will end up pursuing disparate tactics leading to ineffective funnels and eventually failure.   Takeaways: There are five pieces of foundational alignment that bring together a company's whole go-to-market team. These five pieces are 1) Your Go-To-Market Strategy, 2) Your Customer, 3) Your Positioning, 4) Your Brand, and 5) Your Story. Your company needs to decide on which go-to-market motions to include in its strategy and you effectively use all of them. Of the seven go-to-market motions, the most popular are inbound-led, outbound-led, and product-led. Many startups try to pick and choose pieces of every go-to-market motion which often leads to failure because they do not choose one motion to use and are unable to put all of their effort and resources into that motion.  In defining the customer of your company, make sure that sales and marketing are in alignment by developing Ideal Customer Profiles (ICP) and Buyer Personas. These outline the industries and roles of the ideal buyers of your product or service. Your company's positioning is the rational side of your strategy. Your positioning should define your specific product category, main differentiators, and main value propositions. This should also include how to describe your company in a concise position statement. Your story is the compelling reason why your company exists. It encompasses the challenges faced by our customers and how we help them overcome those obstacles and reach their desired outcomes.   Quote of the Show: “When you're launching marketing, especially in a B2B startup for the first time, you have to have foundational alignment before you jump into experimenting with channels and initiatives.” - Garrett Jestice   Shout Outs: Andy Raskin - Strategic Narrative guru   Book Recommendations: Move by Sangram Vajre Building a Story Brand by Donald Miller The Advantage by Patrick Lencioni   Links: LinkedIn: https://www.linkedin.com/in/garrettjestice/  Twitter: https://twitter.com/GarrettJestice  Company website: https://www.preludemarketing.com/  Project: http://www.theshotcoach.com/    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/ouM3CjMrmEQ   Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

The thought leader featured in this episode is a marketer, writer, speaker, singer, and actor. This premier product marketing expert also hosts the Rants with Ashley and Devin live stream. Ashley Faus is the Director of Integrated Product Marketing at Atlassian. Ashley smashed the use of funnels as a forward-looking strategy, why you should use the Playground Approach with your audience, and how to structure your content using Content Depths.   Busted Myths: “The funnel is dead, use a playground instead.” In reality, a funnel is a retrospective measuring tool, not a significant driver of a company's strategy. Using a “playground” allows prospects to design their own journey based on what works best for them.   Takeaways: While your funnel isn't a forward-looking tool, you can still glean many insights into your customers by examining the historical data from your funnel. This is a great source to learn about how people found your product and which channels were most effective. Think of which channels drove prospects to your company as a lagging metric and not a leading metric when reviewing funnel data. Channels move fast and so does the market, meaning channels that worked last time won't necessarily work this time. Data from your funnel can tell you what worked in the past and what didn't, but it will not tell you what changes to make, where the changes should be made, or when you should make changes in the future. The playground approach means creating an experience for your audience that allows them to design their own journey with seamless handoffs and that lets them get what they want when they want it.  For example, pricing has traditionally been seen as a bottom-of-funnel discussion to be had once a seller has convinced the buyer of the value. However, for many buyers, pricing information is vital early on so they can see if the price is within their budget. When thinking about what content to create and how to structure it, consider using the Content Depth framework. There are three tiers to Content Depth: 1. Conceptual, 2. Strategic, 3. Tactical.  Conceptual-level content explains the what and why of an idea and helps people think about the problem space.  Strategic-level content speaks to the tools, processes, and key knowledge components needed to make that idea a reality. This helps people think about the solution space and do their own research. Tactical-level content provides prescriptive best practices and step-by-step instructions which are required to execute that strategy.   Quote of the Show: “The funnel is dead, use a playground instead.” - Ashley Faus   Shout Outs: Rev.com - Audio Transcription Service   Links: LinkedIn: https://www.linkedin.com/in/ashleyfaus/  Atlassian website: https://www.atlassian.com/  Compass website: https://www.atlassian.com/software/compass  Blog: https://consciouslycorporate.com  Twitter: https://twitter.com/ashleyfaus    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/us9lyP_HHY4    Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

While everyone wants to have a Growth Marketer on their team, not every company actually needs a Growth Marketer, depending on their current stage. Today, we're learning from a serial entrepreneur with multiple successful exits, a business mentor, a Growth Marketer, a lead generation expert & a marketing thought leader. Andrew Miller is the Co-Founder of WordSmiths, Inc. and the CEO & Founder of Eudaimonia Health. Andrew explains when and why a company should hire a growth marketer, how a company's marketing evolves as it grows, and how a company goes from product-market fit to go-to-market fit.   Busted Myths: Not every company needs a growth marketer. While this term gets thrown around a lot and has many positive connotations, its widespread use has led to its misuse. If a company hasn't found its product-market fit or is a pre-revenue SaaS, they don't need a growth marketer yet.   Takeaways The term “growth marketing” comes from the term “growth hacking” which was coined by Sean Ellis and this referred to a very scrappy kind of business. Although poorly defined, growth marketing can be thought of as a more-refined successor of growth hacking.  Within the pre-revenue stage of a SaaS company's life, there are two distinct phases 1. Prototype and 2. MVP. During the Prototyping phase, the best marketers will be the company's founders. In the MVP phase, companies can start exploring bringing in a generalist marketer, but a growth marketer is not needed yet.  The MVP phase is about figuring out product-market fit and determining if people will actually be willing to pay you for your product. High CAC (Customer Acquisition Cost) is a hallmark of this phase. Finding product-market fit is really about learning how to price a product. From a general marketing perspective, as the company grows from $0-1m in revenue, the focus should be on using one channel consistently, testing, analyzing data, and helping the sales team.  Once a company attains product-market fit, it can enter the “Go-To-Market-Fit” phase which focuses on learning how to sell its product. This is the point at which a company should hire a growth marketer and think more about scaling. B2B marketing has a reputation for being very boring, however, it doesn't have to be. Many of the fun, effective aspects of B2C marketing can still apply to B2B, but marketers need to balance the fun with the professional tone that will instill trust in the brand.   Quote of the Show: “Your pre-revenue SaaS does not need a growth marketer. In fact, if you haven't found product-market fit, you really do not need a growth marketer.” - Andrew Miller   Shout Outs: Sean Ellis Winning by Design Jacco van der Kooij - Founder of Winning by Design Agorapulse Keto Chow Travis Tyler - (Awesome) Marketer and Podcast Host at PandaDoc PandaDoc   Links: LinkedIn: https://www.linkedin.com/in/andrewmounier/  Twitter: https://twitter.com/amillerblog  Eudaimonia Health website: https://www.eudaimoniahealth.co/  Wordsmiths website: https://wordsmithsinc.com/    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/0_L233BXO9M  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Hi everyone and welcome back to another episode of the Hard Corps podcast. This weeks episode is a little solo episode chatting about my experience on tour this past January, the challenges and highlights of dancing on stage again as a freelance ballet dancer. Be sure to follow us on instagram @the_hardcorps_podcast to stay up to date with all poddy related content! Hope you all have the best week! Love Romy xxx

Get ready to learn from a mentor, strategist, SEO wizard, and podcaster. Katherine Watier Ong is the Founder and Chief Strategist at W.O. Strategies and hosts the Digital Marketing Victories podcast and Daily SEO Tips podcast. Katherine discusses when you need to have a technical SEO expert on your team, why your website's content isn't ranking on Google, and the steps to set up your website to rank well on search engines.    Busted Myths: Government websites need SEO. While they do end up ranking highly for many topics, that is because of their authoritative content and not because Google prioritizes them because they are the federal government.   Takeaways Before Google starts ranking your website's content, they will put your site in a “sandbox” to ensure that your website and content are not sketchy. This usually only lasts for a few months and can be shortened through content marketing efforts. There are very few website developers that actually understand the nuances of SEO. Developers have some much to focus on that is just related to the website development that they don't have the time to stay up to date on the incessant SEO algorithm updates. Your website could have the best, most authoritative content but if Google's bots that crawl the web get stuck or lost within the links of your site, then your website won't get indexed and won't rank in the search results. Because developers don't know the technical side of SEO and even small changes can make huge impacts on how your content shows up on search engines, it's a great idea to have a technical SEO expert on your team. When approaching SEO for your website, start with a foundation of the technical side of SEO, then create quality content focused on the search intent, next promote your website and content to get the web traffic ball rolling, and make sure the site is usable and accessible to everyone.  Search Intent is what the user is actually looking for when they enter their query into the search engine. Think about how people actually search for information about your topic. If you invest in paid and organic listings on Google simultaneously, users will instinctively think that your organic listing is more legitimate. However, if you turn off the paid rankings, you will get fewer organic clicks.    Quote of the Show: “When it comes to organic search, you have to be better than what's already ranking there” - Katherine Watier Ong   Shout Outs: Dr. Jim Kanichirayil Women in Tech SEO: https://www.womenintechseo.com/    Book Recommendations: The Every by David Eggers  Recursion by Blake Crouch  The Hidden Psychology of Social Networks by Joe Federer   Links: LinkedIn: https://www.linkedin.com/in/katherinewatier/  Company website: https://wostrategies.com/  Twitter: https://twitter.com/kwatier  Podcasts: Digital Marketing Victories Podcast: https://wostrategies.com/digital-marketing-victories-podcast/  Daily SEO Tips Podcast: https://wostrategies.com/series/seo-tips-flash-briefing/    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/GYvGuoTy-Rs  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

It's time to get off the lead-gen hamster wheel! Today, we're learning from an entrepreneur, marketer, Marine Corps veteran, leader, and problem solver. Josh Addison is the Founder of GI Pages. Josh shares the importance of focusing on your existing database, building the trust bridge, and why text messaging might be the marketing answer you've been looking for.    Busted Myths: The way to grow your business is not to focus purely on outbound lead generation and social content, but rather to upsell to your existing client base. People who have already bought from you are 3-5 times more likely to buy than new customers.   Takeaways While it's always important to have some new leads coming into your business through your funnel, the focus should be on people who have already engaged with your company and have already bought your products or services. Business is all about building trust with your customers and if you've already built that trust with existing customers it's much easier to keep that relationship going than to try and constantly build trust and relationships with new customers. For the many businesses that generate less than $3 million/year, the referrals they rely heavily on are based entirely upon hope. Re-engaging your existing customer database is an effective way to upsell, resell, and generate referrals. SMS text messaging can be a great channel for re-engaging your database, but there are some nuances to this specific channel. These messages need to be highly personalized and sound like something a person would actually text to someone else. Don't fall for the temptation of blasting SMS messages to your entire database all at once. Create sample groups of your audience, test your messaging with them, and iterate on that message before sending it out to larger groups.  Part of the benefit of SMS text message marketing is that creating the message is much simpler than implementing and designing emails or digital ad campaigns.   Quote of the Show: “If you're in a business where you're just turning customers, then you're always going to be on this hamster wheel of where's the next dollar coming?” - Josh Addison   Shout Outs: Dan Kennedy Darrel Amy Curtis Sprague Joel Greenblatt   Book Recommendations: The Little Book That Still Beats the Market by Joel Greenblatt   Links: LinkedIn: https://www.linkedin.com/in/joshuaaddison2336/  GI Pages Website: https://www.gipages.com/  Tactical Electronics Website: ​​https://www.tacticalelectronics.com/    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/PVuLmJbsgog  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Today's guest is a researcher, author, podcast host, strategist nerd, leader, problem solver, and  public speaker. Dr. Jim Kanichirayil is the Talent Strategy Transformation Evangelist at Circa, the Co-host of Cascading Leadership Podcast, and the Co-host of the Talent Strategy 60 Live show. Dr. Jim shares why marketers need to be allowed to be the voice of the customer, why you need to empower junior marketers to innovate, and how marketing should handle sales.   Busted Myths: Marketing does not exist to serve sales. Marketing is the voice of the customer. While marketing should operate to some degree as an arm of sales enablement, its focus should be on listening to what customers say.    Takeaways: Because organizations don't allow their marketing teams to fully realize and execute on the customer voice, marketers are required to spend so much time and effort trying to justify their position and new initiatives.  Organizations get too focused on finding the fastest way to execute something and find a result rather than trying to find the right way to do something that will also provide the best results. Focusing on speed means great opportunities are passed by and wasted. Leaders at the executive level don't have a tactical understanding of what's required from sales and marketing throughout the buyer journey. This is why workers on the front lines of sales and marketing need to have the power to innovate. Sales would never pass up a chance to get in front of decision-makers that fit their ICP, but they start disagreeing with marketing when it comes to the question of how they get to that point.  Sales has been conditioned to chase the 3% of the market that's in an active buy cycle, however, if Sales is unaware of that 3% before they entered the active buy cycle, they're behind. At that point, you're selling a commodity and you'll be competing on price.  AI is making major advancements and tools like Chat GPT entering the marketplace are going to absolutely obliterate modern selling. The way we sell now is not going to exist 24 months from now. Personalize your outreach! Tools like Chat GPT will bring automation to many of the task-oriented roles throughout every function within enterprise-level companies. For example, there aren't many open positions for switchboard operators on Indeed.   Quote of the Show: “Organizations, in general, aren't allowing their marketing teams to actually run and fully realize and, and execute on the customer voice.” - Jim Kanichirayil    Shout Outs: Tanya Thompson: https://www.linkedin.com/in/tanyathompson1/  Tanya Thompsons' TikTok: https://www.tiktok.com/@search_tanya    Links: LinkedIn: https://www.linkedin.com/in/drjimk/  Cascading Leadership Website: https://www.cascadingleadership.com/  Cascading Leadership YouTube Channel: https://www.youtube.com/channel/UC6qAx0CkGalK1SIjOVAXrfQ  Cascading Leadership TikTok: https://www.tiktok.com/@cascadingleadership  Circa website: https://circaworks.com/  Cascading Leadership Podcast: https://cascadingleadership.buzzsprout.com/  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/uCMl9XIEhYM  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Prepare for the best SEO explanation you've ever heard. Today's guest is a serial entrepreneur, growth leader & thought leader. They are an expert on SEO, Adwords, and business development. Ken “Magma” Marshall is the Chief Growth Officer & Managing Partner at RevenueZen. Ken discusses how to align your marketing efforts to hit your goals, why you should never start with tactics, and how to use Chat GPT to enhance your marketing efforts.   Busted Myths: “If you blog it, they will come” is not a real strategy. This pervasive ideology that  simply implementing a strategy will bring people to it is a waste of time and money.   Takeaways For most B2B companies, increasing customers and revenue is the main goal. Rather than focusing clicks and keyword ranks, your marketing efforts should be aligned with growing revenue and customers. There are six principles for aligning your marketing and goals: 1) Analytics & Attribution, 2) Understand your Audience's ‘Jobs to be done', 3) Research Relevant Metrics, 4) Understand the Buyer's Journey, 5) Topical Authority & Overall Relevance, 6) Tactics. Analytics and Attribution relies on setting up and using free or paid tools which allow you to understand your keyword and traffic data. This is crucial because you need to know what you're doing and how you're spending your budget to have a winning campaign. It's more important to understand your audience's jobs to be done than it is to know highly-specific demographic data like height or soda preference. Personas are neat, but it's more valuable to know what problem your target ICP is trying to solve for example. Researching relevant metrics means that before you start writing, you know what the search volume is for your most lucrative keywords. Don't just guess! The basic model of the Buyers' Journey is 1) Awareness, 2) Comparison, 3) Decision, and 4) Loyalty. Think about the type of content you need to provide someone to move them through that journey.  Your topical authority determines whether or not you are seen as trustworthy by search engines. Just as companies have a dress code in their office and well-kept storefronts in the real world, this is all about appearing reputable online. In order to get quality outputs forms Chat GPT or other AI tools, you need to craft quality input. Your prompts should provide a lot of context and this requires effort on your part. Even after writing a good prompt, realize that you need to do a lot of refining.   Quote of the Show: “If you want to do search well and inbound well, starting off with a tactic is usually going to be a poor ROI of your time and money” - Ken Marshall    Links: LinkedIn: https://www.linkedin.com/in/kennethdwmarshall/  Company website: https://revenuezen.com/   Twitter: https://twitter.com/TheRealKDWM2  Hermit Crabs Are Smart: https://a.co/d/gPMc7In    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/h169ZlZTACs  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Get ready for this HARDCORE episode! Today we have Samantha Stone, Founder & CMO at The Marketing Advisory Network. Samantha discusses with Casey Cheshire that people need to learn that is it okay to not be right all the time. She also talks about how when you're wrong, you have the opportunity to learn something new about your business that you could change for the better. Samantha gives us her tips on how to grow a durable business. Tune in to this educational episode.     Busted Myths: Everything we think we know about how to sell to our buyers are just wrong.  Takeaways: Samantha encourages us to focus on the people we can best serve. She explains that doing this, will help grow your business since you aren't focusing on yourself or your tasks. Putting 100% of your effort into the customers is key.  We have to learn that it is okay to be wrong. No one is ever right. When you're wrong, you have the opportunity to learn something new about your business that you could change for the better. When you are doing the research on your customer first you will have to know how you will frame your questions. Ask prompted and unprompted questions, this will help them warm up a little and feel comfortable talking.  As marketers, you want to sell to the buyers and in order to sell to them, you have to sound like them. So having the buyers tell you how they would describe their problems and the challenges they have is really important because then you can speak the same language about their problems which will help with selling them your company. It is important to be very open about listening to your client's needs. It is one of the main structures to building a durable business, not just a good business, but one that can last for years. You want to always keep up to date with technology trends. The marketing business is always growing and changing with its customers. If you fall behind too much, your client percentage will drop.     Quote of the Show: “This is about making money. This isn't about just growing awareness of what we're doing.” (03:55) Links: LinkedIn: https://www.linkedin.com/in/samanthastonemarketing/  Website: https://www.unleashpossible.com/  Twitter: https://twitter.com/samanthastone  Book: Unleash Possible: A Marketing Playbook That Drives B2B Sales Podcasts: Today In Woburn and Unleash Possible Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/toZtsJHcGp8   Podbean: https://www.hardcorpsmarketing.com/e/build-a-durable-business-samantha-stone-hard-corps-marketing-show-episode-323/?token=2c19bf0368b7b2df5b3aea830a4b95ae   Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Want to know how to become a better marketing leader in your company? We have just the episode for you! Today we have Cassidy Shield, Chief Growth Officer at Refine Labs. Cassidy discusses with Casey Cheshire how to build a great content lead for your company. He also talks about how to optimize your sales team journey. Once it is optimized, you will be able to see that flow be very efficient over time. Cassidy gives us his tips on how marketers can work more on their content strategy. Tune in to this educational episode.     Busted Myths: Lead Gen is not marketing.  Takeaways: What Cassidy sees in a lot of different companies is that their performance of lead-gen campaigns do not perform well when it comes to generating revenue for the company In order to build a great contact lead, start something creative like a newsletter, a blog, or a podcast. This is going to force you to build content that's valuable and good for your community, organization, and audience.  The things that marketing focuses on are awareness, trust, and authenticity. They want to create educational content. Cassidy thinks that the marketing team should be focused on the demand that converts the pipeline and revenue consist consistently, not just leads at all costs. A tough step for a marketing leader to do is to be brutally honest since the way marketers do things today does not work. In order to have great outbound in your company, you need to do some level of personalization in your research.     Quote of the Show: “ I think there's a lot of room for innovation on the outbound channel in the future.” (12:39) Links: LinkedIn: https://www.linkedin.com/in/cassidyshield/  Website: https://www.refinelabs.com/  Twitter: https://twitter.com/cassidyshield  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/0XB9YtwHvZM  Podbean: https://www.hardcorpsmarketing.com/e/lead-gen-is-not-marketing-cassidy-shield-hard-corps-marketing-show-episode-322/?token=5802bd48be20b584f7a77614ec89365a   Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

How much information should you give your clients? We have just the episode for you! Today we have Jonathan Bentz, Marketing Manager at Direct Online Marketing. Jonathan discusses with Casey Cheshire that it is important to give as much information to your clients about what your company does rather than leaving them in the dark. He also talks about how important it is to not stretch yourself out thin. You want to be able to have enough time and energy to help your clients. Jonathan gives us his tips on how to stay humble in your company. Tune in to this educational episode.     Busted Myths: Stop hiding information away from people who want and need that information.  Takeaways: It is important to give as much information to your clients about the company as you can. Hiding information away from them, within reason, when they ask can break the trust you have built.  If you control the conversation, you're gonna be top of mind for people and you're going to be there when your prospects are ready to raise their hand. This will create a deep trust between you and them. If you format your website correctly to show potential clients your own brand, then customers won't need to ask what your business does. Make sure your website is clear about what your company is all about.  Jonathan's favorite book currently is “Word Before Work” by Jordan Rainer. Jonathan uses this book to help tie his faith and work together. The author's content has been influential for Jonathan over the last 18 months to help bridge that gap. Jonathan believes that if you leave things on the table, then you're probably potentially leaving prospects on the table as well. Jonathan thinks that marketers should be humble and teachable because if you don't, you're going to find yourself in a bad place.  Try not to stretch yourself thin. By doing this, you may not be able to invest all of your time and effort into making your platforms successful.      Quote of the Show: “When you're not treating someone the way you wanna be treated, that doesn't feel like a winning formula for success.” (05:50) Links: LinkedIn: https://www.linkedin.com/in/jonathanbentz/  Website: https://www.directom.com/  Twitter: https://twitter.com/jonathanbentz  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/pB2JEEBQQNE Podbean: https://www.hardcorpsmarketing.com/e/people-buy-from-people-jonathan-bentz-hard-corps-marketing-show-episode-321/?token=753c4e9bb077c78f1bd53a9b958e29ff   Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/    Listen Notes

Want to better understand how to become an amazing marketer? We have just the episode for you! Today we have Steve Kahan, Marketer Advisor at Insight Partners. Steve discusses with Casey Cheshire the most important ingredient in a business and how to be successful. He also talks about understanding the marketing fundamentals in your company in order to advance in growth. Steve gives us his tips on who your customer actually is and figuring out how to get to them. Tune in to this educational episode.     Busted Myths: Causing disruption is hard work. Takeaways: The most important ingredient that Steve thinks will bring your business to success is realizing that there's just no substitute for hard work. Steve is a firm believer that hard work is the price you will pay for the success that you desire to achieve. Always put 100% of your effort into your work. In order to understand the marketing fundamentals, you have to start off by understanding how the CEOs their marketing into their business.  Steve believes that buyers today completely rely on digital content in order to make their purchasing decisions. This has changed the way marketers interact with their potential buyers. Steve thinks that if you want to consistently grow revenue in your company, you have to do it by delivering great content. The potential buyers will scan your content quickly in order to make their decision. You need to act fast. It is important in every company to fully understand who your customers are. Getting to know your customers and understanding what their needs are is crucial to the growth of your company.     Quote of the Show: “No great achievements are possible or sustained without hard work.” (02:51) Links: LinkedIn: https://www.linkedin.com/in/stevekahan/   Website: http://www.insightpartners.com/  Book: https://www.amazon.com/High-Velocity-Digital-Marketing-Silicon-Breakthrough/dp/1637742169  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/2oz6OTYhbuw  Podbean: https://www.hardcorpsmarketing.com/e/high-velocity-digital-marketing-steve-kahan-hard-corps-marketing-show-episode-320/?token=10b4253de6d1136931a1c266df9f7730