Podcasts about cpgs

Dan Salganik, Founder and CEO of VisualFizz, helps established B2B companies plug all the holes in your marketing through integrated, outcome-focused strategies. Driven by a desire for freedom, travel, and creative expression, Dan built a fully remote agency that allows him to explore the world while helping clients create distinctive campaigns, strengthen their marketing capabilities, and generate long-term customer value. In this conversation, Dan introduces The Growth System 4 Tracks Framework—Brand & Digital Foundations, Staff Augmentation, Transformation, Transition & Expansion, and RevOps Growth Inflection. He explains how companies can select and combine these tracks to strengthen their foundations, expand internal capabilities, support acquisitions and geographic growth, and align marketing with sales. Dan also discusses growing through quality rather than speed, building larger client relationships through trust, and shifting VisualFizz from commoditized services toward solutions focused on business outcomes. He shares how identifying small gaps across the customer journey can improve efficiency, strengthen retention, and create sustainable revenue growth. — Plug All the Holes in Your Marketing with Dan Salganik  Good day, listeners. Steve Preda here with The Management Blueprint, and my guest today is Dan Salganik, the Founder and CEO of VisualFizz, a company that empowers industry-leading brands to maximize their potential with effective marketing strategies and custom-tailored campaigns. Dan, welcome to the show.  Yeah, thanks for having me, Steve. I really appreciate it.  It’s great to have you, and I’d like to learn about your personal ‘Why’ and how you’re manifesting it in VisualFizz.  Wow, that’s a big question to start with. I’ll start with my kind of goal for a little bit of freedom, which is funny because the more you grow, the less freedom you have. But for many years, I started VisualFizz because of a need to travel and to have freedom to do what I want. I’m a very expressive person, and after working at a number of agencies and finding things they do wrong, and also being a big traveler, I actually decided to launch VisualFizz almost 10 years ago, which is crazy to me.  And ultimately, we’ve seen this company grow quite a bit in that time. But I built it out to have the ability to travel, to do the things I want, to build a team, to build also campaigns that are fun and they’re unique and build customer value. So you started with a great question, and there’s so many reasons why—my kind of personal philosophies and why I manage and run and grow VisualFizz—but I think travel, freedom, and the ability to see creative campaigns at scale are just a few of them.  So I saw on your website that one of your goals is to travel at least 100 days a year. So is this business travel? Is this personal? Is this a combination?  I’d say almost no business travel counts, right? Because then you’re just doing business. I love business, but that’s totally separate. It’s personal travel. Basically, every single year, yeah, for almost 10 years, I have spent about a little less than a third of the year traveling, and some years a lot more. And so, being a remote company—and pre-COVID we were remote—we’ve built this style and methodology and processes, everything around being a fully remote company or an organization. And so, yeah, I do 30-day trips. I do two-week trips. I do two-, three-month trips.  But for me, it's always very important that work doesn't slow down. But you're going to regret working your whole life.Share on X I like the phrase, “You don’t die with your money.” It doesn’t come with you, but what you do have is experiences that you can remember and memories and everything—photos and things like that. And you’re not going to want to cherish your photo when you’re at a nursing home of you working in front of a computer. It’s going to be you with friends and family, enjoying the world and eating well and drinking well and seeing sights and exploring history and things like that.  Yeah. My dad, he was a doctor. He worked very hard all his life, and he always told us when we were kids that he was going to retire at 60 and travel around the world with my mom. And then when he was 60 years old, he had this opportunity to run this hospital, and one thing led to another, and he turned 70, and then he no longer wanted to travel.  And he literally said, “Oh, I wish we traveled more while we were young because now I don’t want to travel.” So that kind of resonates with me, what you say. It’s great that you have this awareness and you make it happen. So when you travel, do you run your business remotely?  100%. My business runs with my laptop, and if I’m lucky, I have a second monitor with me. Actually, nowadays I travel with a second monitor even on a flight, if I have to take a flight.But I have a second monitor with me. I have my laptop. My business comes with me. That’s number one.  So I might switch my hours a little bit. I might change things around, but I’ve got a great team. I delegate. It’s interesting because in the early days, it was hard to travel because we didn’t have a lot of clients, so we didn’t have a lot of money. Still don’t have a lot of money, but we didn’t have nearly as much when I started the company. Nowadays, we’re a growing business, and it’s great. So finally—it’s the whole dilemma. It’s like we’re finally growing. We’ve got a real business. I can pay myself a real wage.  But you can’t leave the business for too long because then you have other issues. But it’s a good balance between the two, and I always do bring my laptop no matter where I go. You never know what happens. But if I’m truly taking time off, which is very, very hard, I give my wife my cellphone. I either don’t take my laptop or I put my laptop away in the safe, and I don’t touch technology. Because honestly, it’s very easy to get distracted.  It is super easy to get distracted. So let’s talk about frameworks because this is what the podcast is about. So tell me a framework that you have developed or you picked up somewhere that allows you to do something better than other people, whether it’s more effective, whether it’s bigger impact, whether it’s more organized, whether it’s generating an insight that can be explained in three to five steps.  I love that. Actually, this is really great timing because we just built a brand-new framework, and I just soft-launched it to the world. We had a big event last week, and it’s called the Growth System. And it’s for our soft launch called VF3, VisualFizz 3.0. We’ve scaled up. This is kind of our software reboot. There's four tracks. It's a track system, so it's similar to a framework, and they're driven by the following.Share on X Let me actually backtrack a little bit.  It’s developed for mid-market and enterprise B2B companies, especially companies that have been around for a long time, hundreds of millions of dollars in revenue, but have something that’s broken or maybe needs improvement, et cetera. And so they come to us, and instead of saying, “Oh, I think you need SEO. I think you need paid search,” it’s solutions-focused, not services. The services come after. And there’s four tracks that are built off of. Each track can take three months, six months, 12 months, two years, et cetera. It just depends on the business.  The first one being the brand and the digital foundation. Many of my clients come from boring industries, my favorite. They need to rebuild. They came in understanding there’s private equity money, there’s new competition coming up, this, that, and the other. It’s a new brand, rebrand, or brand infrastructure, and then web infrastructure, all focused on sales. So everything here is focused on RevOps, sales, et cetera.  The second one, track, is staff augmentation, capability accelerator. It’s helping brands that are really great at something and really not great at another thing, or have a very expensive team internally where they feel that they can outsource to an agency for a large discounted price, for lack of a better word to put it. An example is we took over the tech arm of one of our clients, saved them about 50% in their budget, doubled their capacity, have a full team, 100% uptime, things like that.  The third, the one that I'm probably most excited about, is transformation, transition, and expansion which is all about mergers and acquisitions, national expansion, franchising, scaling locations, things of that natureShare on X and how to ensure that those are done accordingly, kind of symbiotically, consolidated properly. And the way I put it is, you’re spending $50 million or whatever you’re spending to buy a company, spend half a percent or a percent of that purchase value on the marketing, on the consolidation of brands, on sales materials, HR communication, kind of that side as it pertains to marketing.  And the final one is RevOps, growth inflection. We come in, we look through the CRM, we work with the sales teams, we audit the sales teams, we do interviews with the sales teams, and we make sure that marketing and sales are not oil and water. We combine them, we develop everything, we focus on lifetime customer value, post-sales transactions, and really driven towards long-term growth and revenue, basically generation. So a little bit longer than the few sentences you asked me for, so I apologize. But this is the future framework that VisualFizz will be built upon and scale upon for the future.Share on X Like, we’re just launching this as we speak. My website’s in progress right now.  Yeah. I love it. So the big picture is that you fix the foundations, then you give them people who can actually execute, then you transition. Does the transition mean that from staff augmentation, you transition to their own team? Or what does—  No, not necessarily. They don’t have to go one after the other, and that’s something I’m trying to work around communication-wise. You might start with brand infrastructure and go straight into demand gen, RevOps. Because we need to scale now. Or you might say, “Hey, VisualFizz, why don’t you just take over our SEO department fully?” Or it’s a little bit of both.  I’ve talked to a lot of mid-market and larger, a couple quite large billion-dollar-plus companies that said, “You know what? I don’t need a new website, but I really need to understand how we focus on communication with our sales teams,” or, “We do need visual improvements for our brand. We don’t need the new website.” So you can pick and choose a little bit. My goal is to not have to do that, but there’s not a linear step that you have to take between one, two, three, and four. It’s really, “Hey, we need to scale. I do $500 million today.  I want to buy three locations across the United States. This is what I’m looking at. My goal in five years is $750 million. How do I get there, VisualFizz?” And we lay out year one, two, three, four, and five, what we do, and how we plan to scale alongside the company.  Love it. So you basically productized your offering to these four major situations, and they can be implemented piecemeal. You can start anywhere, and you can keep stacking them. That’s super interesting. So let me switch gears here and ask you, what drives growth in your business, in VisualFizz?  For a lot of time, it was the very generic hustle and bustle of just trying to do good. Be a—how do I put it? Being there. Being the fastest to answer the phone, being the fastest to email back, getting the best proposals, because that’s what you do as a small agency. But as you grow, you don’t win on speed, you win on quality. It’s different. As a startup or as a startup who’s interested in an agency, you go fast, fast, fast. But I actually tell clients, “I’m not interested in speed.” That’s why these tracks that I told you, they take a year, two years, three years.  So now the growth is really driven around my clients’ peace of mind and my prospective clients’ peace of mind, knowing that they’re working with a decade-old agency, with team members who’ve predominantly been on our team for five years or more. Almost everybody is senior on my team. What drives growth is not so much quantity, never really has been, but it’s quality. And so my intent is not to win more customers. It’s to win bigger and better customers that are going to allow us for longevity, growth, and longer sales cycles internally. That’s really what drives growth today, is less stress and better clients.  So what does it take to land those larger, better clients?  A lot of work. I think there’s a couple. One is trust. Some clients will start small, and that’s where this whole model came from. I had a lot of clients come to me and say, “Hey, Dan, I need a new website.” And I’m like, “Okay, great, but your brand doesn’t look good.” I respect the brand, and I’m not somebody to say, “Oh, you need to do a $100,000 rebrand,” because some companies really don’t need that. But I say, “Let’s look from the inside out.” And before you go, “Hey, I need a new website,” or, “Oh, I need demand gen. I need paid search ASAP,” I go, “Wait a second. Hold up.  I’m not going to spend $50,000, $100,000 on sending traffic to your website when your brand and website can’t accommodate that.” And so we start small with execution around a brand implementation. That moves into web development. That can take some time. We’re not an AI cloud web builder. Like, it’s just not going to happen. We build proper sites for proper companies. And then moving forward after that, it becomes a marketing campaign. That lasts for years.  So for me, it's really driven around that methodology to work with clients and keep growing them and scaling them.Share on X And as such, we grow because we offer more services, but it’s in lieu of hiring full-time people on their end. And so I have an example with a client where they have no marketing department, not even a director, and they’ve actually had VisualFizz become the entire marketing department, agency of record. But beyond that, just—we are the marketing department. And we probably come at a third of the cost or half the cost of what a true marketing department would cost. So it’s a win-win for both parts.  So are you going to land large clients, or are you landing small clients that you grow into large clients? So how do you actually execute the strategy?  It’s both. Over the years, we’ve really pushed to be B2B-focused, and in doing so, our client size revenue—not for us revenue, but their revenue—has been larger. So maybe back in the day we would land $10, $20 million companies. Now it might be $500 million companies. But the engagement was the same. Same size. And so now it might be the same difference where we land a $300 million company, but we can start small, but there’s more room to scale up over time, kind of what I told you earlier, as we build trust. So it might just be a small engagement.  Like I said, “Hey, let’s just do a brand exercise.” And then it moves into, “Oh wow, you guys actually provided value. The ROI was there. Let’s move into something else.” I’d say our close rate is lower, unfortunately, but our average statement of work or proposal is higher. And so again, it’s quality over quantity. I may lose nine out of 10 because I’m competing against larger companies that do technically have more to offer. But there’s those clients that say, “You know what? I really like the small boutique agency.  I don’t want to go with the 100-person shop. I want to go with the 20-, 25-person shop. I’m going to be a big fish in a small pond versus a mid- to small fish in a big pond. I’m going to go with them.” And so those are the customers that I do win right now, the ones that understand they're going to be my big fish. They're really going to be well taken care of.Share on X And then again, the trust and everything else comes with it later.  Yeah. So what’s one thing that you’re trying to figure out in your business right now?  My pivot. That’s a really tough one. My business has changed a lot in the past year. From a leadership perspective, I’ve become the sole owner of the company, which I wasn’t before. It was a good decision for everyone. I think everyone left happy. And beyond that, it’s really now, how do I build VisualFizz up? One of my biggest challenges that I face, and I think a lot of agencies face, especially when they don’t internalize their problems, is we’ve become very commoditized.  All of our offerings that we have get compared to AI, as well as there’s a lot of offshore agencies that their biggest barrier to entry was their language. And now with AI, that’s no longer a problem because we can all do our work fluently. Smart people, but being a U.S. agency, that was our advantage. We charge what we charge because we’re U.S., and the barrier to entry was high. But now there’s all these other folks, as well as AI, as well as software, as well as everything else.  And so I realized that we can’t rest on the laurels of being a 10-year-old agency. That doesn’t matter to people. What matters is results. And so my biggest challenge right now is, how do I pivot my company from being this commoditized service? Even if they’re good, even if you’re the best, it doesn’t matter because it’s a commodity. You could have the best concrete in the city, but if you get an RFQ and the other guys are five cents cheaper, they’re going to go with them a lot of times. Not always, but a lot of times.  And so my intention is what I said earlier: focus on the solutions and focus on the outcomes within our system that I’m building, because I think customers are going to care more to hear, “Hey, I’m not Dan who offers SEO services for you forever. I’m Dan and VisualFizz who take your company from $75 million to $100 million in the next year.” Like, that’s what I think drives their interest. But my challenge is, how do I prove that model out? Because it’s not a standard model that people know yet. It’s not been drilled down like the agency model has been for so many years. It’s new.  And do you feel like you can control the client’s business? You’re so good that you can control their growth, you can make them grow?  No. I would be overzealous and confident to say that I can do that. But the thing I can do is I could help work alongside them to do our best to get there, right? And I’ll give you a couple examples because, I mean, it’s all in the case studies. I took one company with my team from $150 million to $350 million with them, with them, to then have a merger of equals, and now they’re probably worth half a billion, $600 million, something like that.  And then another company, at a certain time during the—I’m going to kind of keep it vague—from $700 million to $800 million to $900 million. But that wasn’t VisualFizz. That was the economy. But it’s about finding opportunities and holes within your client ecosystem that help. So, for example, I saw a hole in what they were currently doing. Their brand was totally off, so we worked on that first. But after that, you could have a pretty website, it might return, but what happened after that is I found a hole saying, “There is so much demand for this product right now.  There’s a big gorilla in the room, a massive, massive company, and there’s you guys, maybe third, fourth, fifth, whatever. But no one’s running paid ads, for example, because it’s a commodity. And why would you run paid ads for commodities?” We did that, and the return on ad spend and return on investment on that has been exponential. Just to get us on the top of that list, it’s an obvious statement, but that coupled with a good-quality website, all the sales materials, trackability, CRM improvements, da da da da da, the list goes on.  I can’t control if the economy goes poorly, if another war breaks out. I’m a nobody. But what I can do with my team is identify little holes that eventually do integrate sales teams better, save time, save money.Share on X Well, that too. Saving time of the sales teams means they could contact more people. And then when they win a sale, that’s it, right? Sales team got their commission. What I like to think about is, okay, well, what happens after we close that deal? Most agencies stop at conversion. My intent is, I have a document I’ve made.  It’s 25 points. We stop at point 20. Sales team takes over from 20 to 24, and we start again at 25 with that same client we already won. So we could take them from whatever they were, $500,000 to $2 million for our customer. So, okay, that was a very long tangent, but gives you an idea of what I think I can control. But no, I can’t control company revenue. I don’t have that much power.  Yeah. No, the only reason I ask this is because if you’re selling an outcome-based approach, then they will ask you, “Okay, show me the outcome that you’re going to deliver for us.” And it is really hard to deliver that and to control that, or it’s impossible even. However, I really like this concept of plugging all the little holes in the bucket, right?  There’s a lot. Yeah. If you plug that, then they’re not going to lose their customers, and they’re going to grow naturally without even having to add on the top. So if you had a magic wand then and you could fix one thing in your business in the next 12 months, what would that be? Agencies are such hard businesses, as you probably know, right? I would probably ideally like to fix the sales pipeline, which is obvious. Anybody would. But I’m only one person. It’s a small team, and I do manage. I’m a pretty active founder and owner and a CEO. And candidly, I’m not an outbound salesperson. I’m good at understanding people’s needs and the marketing world, but I’m not out there speaking at events every day. I’m not out there kissing babies and waving around and winning clients.  There are people who are really good at that, loud people who have a great social presence, like the Gary Vees of the world and the Neil Patels. They’re great at this thing. I’m okay. But what I am good at, and what my team is good at, is being knowledgeable about our clients’ needs and how to, again, figure out those challenges, plug the holes, and be useful. We’re not like a vanity agency. We don’t sell pretty little things. So sometimes it’s hard to say that we’re the agency for them when they don’t have the pretty little thing. So for me, what I would wave my wand around and say is, if I could have a really strong sales team member who works beside me, and again, I could hire somebody.  I know this. But I haven’t seen the best success with outside salespeople helping, like SDRs, et cetera, because no one sells the agency work like the agency owner until you get to a certain size, until you get to 100 people or whatever, and you deal with different challenges. So having somebody who understands the business and can find the leads when we need them, because I know that once we get them in the door, it’s pretty—it’s not crazy complicated to win that work.  But getting them at the right time to understand what we’re offering and, let’s say, speed up the sales process, which right now is very slow for most agencies. I’ve talked to a lot of owners. It’s a very slow sales cycle. That would be what I’d do, at least for now.  So who’s an ideal client? I mean, you mentioned that there are some small ones that you grow. You mentioned that you used to maybe shoot for $10 million to $50 million. Now it’s $300 million to $500 million. So what’s an ideal client that would find VisualFizz to be in their sweet spot?  The thing with revenue in my industry is it doesn’t matter. If you work with e-commerce or CPGs, it could be a $30 million company with a larger budget than my billion-dollar client. That’s just the nature of it. So the revenue doesn’t matter as much. But I do think half a billion to a billion dollars is a sweet spot. A known company, but one that needs a lot of background work. And so for me, a lot of my clients are in manufacturing, industrial, construction, and logistics, among other similar complementary spaces.  Most of them are 20 to 100 years old, and most of them do not have a fully fleshed-out marketing team. And so I do have a client right now that is my ideal client, and I would love to have 10 of them. They’re a client that doesn’t have a marketing department. They’ve kind of let us become the marketing department. They’re open to our ideas, and they’ve allowed us to really take on the role of the marketing team. And so they have many locations across the country.  They’re in the industrial space. They’re growing. They’re open to our ideas, and they want us to be kind of the people that do the work for them. Everything else comes as it does, right? But the attitude that comes with a good client, that’s my ideal customer profile. But for more of a vanilla answer, I would say half a billion to a billion dollars, looking for growth, boring industries, commodities, service businesses, B2B space, many locations, wants to grow, healthy budget.  Yeah. Yeah. I mean, this is a big difference maker. If you can find someone that trusts you, I always found that it’s so much easier to deliver value to a customer that trusts you than one that second-guesses you, right? So it becomes a win-win if they can trust you.  Yes. And I’ll be honest, the quality of my team’s work, even if it’s not directly shown, because we are a business and we do the work for our clients no matter what. But I’ll tell you just upfront that when my clients respect my team members—because I’ve had people that aren’t very respectful. I’ve had clients who are not nice. A lot of them are great, some of them aren’t. They’re not respectful to my team, and though my team has to do the work no matter what, if the client’s really bad, I talk to them and I tell them, “This is not allowed.”  It’s my team over my client every day. But if they’re just not polite or they second-guess all the time, the team isn’t going to care as much about the project and do as good of work and really go out of their way. They’ll do the work. They’ll check the boxes. They’ll do what they have to do, but they’re not going to think at 10:00 P.M., middle of the night, “Oh my God, what about this idea for this client?” And I’ll tell you, the clients that my teams love, not because they’re nice and they’re pleasant, it’s because they respect one another. They will always go out of their way and come up with new, better ideas because it’s happening top of mind all the time.  And the other ones, they’re trying—and it’s anybody—they’re flushing it out of their system until the next time they’re needed. I don’t want to make it sound like we don’t care about our clients, but at the end of the day, it’s the same thing. You have bad relationships and you have good relationships. You’re going to call your friend who’s nice and wants to hang out with you versus the guy that pushed you on the street. Just makes sense.  Plus, you’re in a creative business, and sometimes you have to take a risk in order to create something really nice. And if they don’t trust you, then you’re not going to take a risk for them. Absolutely.  Exactly.  So that’s fascinating. So if I’m the CEO or CMO of this half-a-billion-dollar industrial company with 20 sites, and we don’t have a marketing team and we really have to get going, where can I find out about you and how can I connect with you?  Well, shoot me an email. I’ll give the easy one. It’s hello@visualfizz.com. Shoot me a LinkedIn request. I mean, any way to get to me is great. I will always take a call, a strategy call. I’m not a pushy sales guy who says you have to sign up right away. If somebody has ideas and just wants to run them by me and say, “Dan, listen, I may need you, I may not, but you’ve got 30 minutes, you’ve got an hour,” I, as much as I can make the time, try to make the time for anyone.  In fact, I was talking to the sales and marketing person at a company for two years. She never ended up even working with us because of budget constraints. I still have an excellent relationship with her. She’s very nice. We would talk probably once a month. So I’m big on just when the timing is right, it will work out. So I’m happy to help.  All right. So if you are one of these companies—industrial, maybe old economy, multi-sites, maybe in the Midwest, who knows where these companies are—a couple hundred million dollars to a billion dollars, and you want a really great marketing team and maybe someone who will fix your digital foundations and build your website, or give you staff, or help you transform, transition, and expand, and build your RevOps and marketing and integrate everything, then reach out to Dan, Dan Salganik, the founder of VisualFizz, and he will take care of you.  And if you enjoyed listening to this show, make sure you follow us on YouTube, give us a review, because every two weeks—sorry, every week—I bring you a couple of exciting entrepreneurs who are building great businesses and share their unique framework with you. So Dan, thank you for coming. Thanks for listening.  Yes. Thanks for having me. I so appreciate it. Important Links: Dan's LinkedIn Dan's website Dan's email: hello@visualfizz.com

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En este nuevo episodio de Café de Datos, nos sentamos a platicar con Alfredo Feuchter García, Líder de Expansión Internacional en Organización Reynera. Alfredo nos comparte su fascinante viaje profesional: desde optimizar complejas rutas de distribución de preventa en México, hasta liderar negociaciones en las grandes ligas del retail con colosos como Target y Dollar Tree.Descubre cómo Alfredo utilizó herramientas como Claude y ChatGPT como "copilotos" estratégicos para diseñar un plan de expansión completo para Latinoamérica en tiempo récord y sin el millonario presupuesto de una consultora tradicional. Pero ¡ojo! La tecnología no lo hace todo. Alfredo nos revela por qué la "última milla" de auditoría humana y una sólida metodología de backoffice son las que realmente salvan la credibilidad ante un comité directivo.Lo que vas a aprender en este episodio:

Global retail media expansion hinges on balancing localized AI-generated creative with brand integrity. In this episode of the Global Lens podcast series, host Lavina Suthenthiran speaks with Nishanth Kadiyala (Walmart Connect) about how Walmart built an automated creative generation system handling nearly $1 billion in ad spend and how to scale generative AI across international borders. INSIDE THE EPISODE: - Creative was retail media's last automation holdout. While ad tech automated targeting, bidding, and attribution in seconds, creative production traditionally took weeks of manual reviews across designers, researchers, and policy checkers. This bottleneck is critical to solve as the IAB 2026 Outlook study projects commerce media spend to grow 12.1% this year, with two-thirds of buyers prioritizing agentic AI for campaign execution. - Scaling AI creative requires a non-negotiable rubric. To manage brand risk across endless product catalogs, Walmart aligned stakeholders around four core evaluation pillars: product truth, compliance and policy, brand voice, and visual aesthetics. - Rollouts must be sequenced by brand sophistication. Walmart launched its automated tool with long-tail marketplace sellers who prioritize raw performance first, using that volume to build its evaluation engine before expanding to mid-market brands and eventual Fortune 50 CPGs with strict national campaign guidelines. - Tech infrastructure travels across borders, but cultural nuance requires local expertise. When expanding its creative AI tools from the US to Mexico, Walmart found that 80% of the underlying tech guardrails transferred directly. However, because US consumer habits do not automatically generalize, the team trained local subject-matter experts to teach the AI regional language, culture, and shopper preferences. Listen above to learn how Walmart Connect built its automated creative generation system, how to manage AI-driven brand risk, and what retailers need in place before scaling generative AI globally.

In this episode of Unsecurity Podcast, Megan Larkins, Brad Nigh, and April Meyer dig into one of the biggest issues facing healthcare today: cybersecurity as a business, operational, and patient safety risk.April breaks down what healthcare organizations should watch as the proposed HIPAA security rule evolves, why the industry still struggles with basics like multi-factor authentication, encryption, asset management, and documentation, and how recent breaches have made the need for action impossible to ignore.The conversation also explores the real-world challenges of medical devices, third-party dependencies, legacy systems, and network segmentation—plus what regulators are likely to expect when audits begin.Whether you work in healthcare or support organizations that do, this episode offers a practical roadmap for reducing risk now instead of waiting for final rule clarity.Be sure to like, subscribe, and hit the notification bell for more insightful episodes. #UnsecurityPodcast #Cybersecurity #hipaa #hipaacompliance #healthcare #informationsecurity #businessWe want to hear from you! Reach out at unsecurity@frsecure.com and follow us for more: LinkedIn: https://www.linkedin.com/company/frsecure/Instagram: https://www.instagram.com/frsecureofficial/Facebook: https://www.facebook.com/frsecure/BlueSky: https://bsky.app/profile/frsecure.bsky.socialAbout FRSecure:https://frsecure.com/FRSecure is a mission-driven information security consultancy headquartered in Minneapolis, MN. Our team of experts is constantly developing solutions and training to assist clients in improving the measurable fundamentals of their information security programs. These fundamentals are lacking in our industry, and while progress is being made, we can't do it alone. Whether you're wondering where to start or looking for a team of experts to collaborate with you, we are ready to serve.

¿Qué pasa cuando los datos reales destruyen los manuales tradicionales de planeación de eventos masivos? En el gran estreno de la temporada 15 de Café de Datos, nos sumergimos en un debate revelador basado en las más de 100 variables medidas en campo por la plataforma de inteligencia Dasha de Datlas en conjunto con el Clúster de Turismo.Analizamos una paradoja fascinante de la economía urbana: durante el último megaevento de la FIFA en Monterrey, el visitante que dejó más dinero en la ciudad ni siquiera pisó el estadio. ¿Cómo es esto posible? Mientras que el turista con boleto gastó con más densidad por día ($3,300 MXN vs. $2,550 MXN), el excursionista festivo sin boleto se quedó en promedio 5.6 noches frente a las 3.7 noches de quienes tenían entradas, acumulando un gasto total promedio de $19,200 MXN frente a los $16,856 MXN del comprador de boletos. Este capital no se quedó atrapado dentro de las arenas del estadio, sino que generó una verdadera "capilaridad", goteando hacia la economía local en transportistas, museos, tiendas de esquina y restaurantes familiares.En este episodio, desmenuzamos las grandes realidades que solo el rigor de los datos puede revelar:El colapso de los mitos de marketing: Olvídate de las hordas de jóvenes mochileros de veintitantos años devorando el fanfest. El verdadero motor económico del consumo premium fue el segmento de 50 a 65 años, con gastos diarios de unos $4,000 MXN (ejemplificado perfectamente en la entrañable historia de un turista japonés comiendo tostitos con elote en una jardinera).La Paradoja de San Pedro: ¿Por qué hospedarse en el municipio con el mayor poder adquisitivo de América Latina generó apenas un 63.4% de satisfacción, en comparación con el 85% registrado en las zonas de Monterrey Centro o el Parque Fundidora? Analizamos el impacto de la fricción logística, el diseño vial enfocado en autos y los colapsos de tráfico en arterias clave como Constitución y Morones Prieto.Hospitalidad regia al rescate: Mientras la hotelería tradicional captó el 71.8% de los turistas internacionales, la red local absorbió un impresionante 27.5% de los visitantes nacionales en casas de amigos o familiares.La sorpresiva brecha de género: ¿Por qué las mujeres (tanto nacionales como internacionales) registraron un gasto diario promedio significativamente mayor que los hombres, a pesar de haber asistido al evento deportivo en menor proporción?Acompáñanos a descubrir por qué Monterrey demostró que, al final del día, el destino mismo es el producto, y cuáles son las lecciones de infraestructura vial y logística que debemos resolver de inmediato si queremos fidelizar al turismo internacional de alto valor.Escúchanos en tu plataforma de podcast favorita. ¡No olvides suscribirte y compartir tus opiniones en los comentarios!¿Quieres profundizar más en la analítica de este caso? Explora el blog de Datlas con más de 180 columnas sobre analítica, emprendimiento y transformación digital en DASHA SURVEYS : ¿QUÉ NOS CUENTAN 1000 ENCUESTAS A TURISTAS DURANTE EL MUNDIAL 2026 EN MONTERREY NUEVO LÉON? – Blog Datlas blogdatlas.wordpress.comInvitación a Taller de InnovaciónSupport the showRecuerda que puedes conectar con nuestras redes y sitios web.En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com 

Are retailers and CPGs wasting trade dollars by measuring the wrong things? Courtney Adams, Kate McCormick, and Gary Hawkins explore how retailers and CPGs can move beyond traditional trade spend and focus on measurable customer growth. From customer lifetime value to AI and better measurement, they discuss what it takes to put the customer at the center of every investment.

Kristine Root is a brand strategist, agency leader, and the Founder & Chief Strategy Officer of Socha Branding.Bio HighlightsThe Agency Founder: Kristine founded Socha Branding, a food systems branding and marketing agency that partners with natural, organic, and regenerative brands, non-profits, and government programs across the food value chain.Systems Storytelling: With over 20 years of marketing experience, she specializes in using deep research, consumer insights, and systems thinking to help purpose-driven food and agriculture companies connect what they believe in with real market demand.Bridging Farm to Retail: Her work through Socha sits at the nexus of soil health, CPG supply chains, and consumer perception—helping everyone from small artisan food makers to global enterprise CPGs scale with integrity.

J&J Snack Foods says the answer lies in evolving heritage brands and products but not the emotional experiences consumers associate with them

The CPG Guys are joined in this  episode by Mike Wysong, CEO of CARE Pharmacies, Inc., a growing pharmacy network having served communities like your own for more than 64 years. CARE Pharmacies combines the quality of a trusted local pharmacy with the growth and stability of a national organization. With over 130 pharmacies nationwide and growing, CARE understands its patients, their special needs, prescriptions, local community health concerns, and the importance of personalized CARE - the building blocks to a healthy family and a strong local community.Follow Mike on LinkedIn at: https://www.linkedin.com/in/michael-wysong-a01626b/Follow CARE online at: https://www.carepharmacies.com/Mike answers these questions:What is the biggest lesson from those early days carrying the bag that you still lean on today as a CEO? What was that first fundamental structural or cultural shift you had to make to change that trajectory? How do you get independent owners to genuinely align on shared procurement, brand messages, and technology without stripping away that local entrepreneurship that makes them special? How does a cooperative structure create the necessary scale to let local community pharmacies win on price? From your seat, how can consumer product groups (CPGs) and OTC manufacturers better bridge those gaps to collaborate with a regional pharmacy layout like CARE? What are the top criteria or data-backed insights an emerging brand needs to bring to you today to earn shelf space over a legacy CPG giant? For emerging wellness or OTC brands listening to this show, what's your advice on the sales function—should they try to go it alone, or do they need to hire a specialized broker who truly understands regional drug chains? How are you helping independent pharmacies roll out complex tech, health informatics, and AI tools without eroding the high-touch, hyper-local intimacy that defines community pharmacy? As baby boomers choose to remain in their homes longer, how does the role of the community pharmacy transform from a simple script dispensary into an essential connector of the home health ecosystem? How critical is having a real-time view of inventory and fulfillment data to protecting your owners' bottom lines? As a board member and past chair of the NACDS, what is the most urgent story the industry needs to keep telling to protect its clinical and commercial relevance? What is the single biggest blind spot that corporate CPG executives have when they try to partner with independent, community-based retail networks? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

 Hoy en Café de Datos nos acompaña alguien que ha visto tres décadas de evolución bancaria desde adentro… y no como espectador, sino como arquitecto del cambio. Nuestro invitado es Demetrio Strimpopulos, actual Chief Design Officer de Hey Banco, uno de los proyectos de banca digital más relevantes que han surgido en México en los últimos años. Pero la historia de Demetrio empieza mucho antes de que existieran las apps bancarias. Su carrera está profundamente ligada a BanRegio, donde ha participado durante más de 30 años en la evolución tecnológica del sector financiero. Desde los primeros sistemas computacionales en la banca, pasando por el nacimiento de los canales digitales, hasta la revolución fintech que hoy redefine cómo interactuamos con el dinero. En BanregioLABS, el laboratorio de innovación del banco, ha liderado equipos multidisciplinarios dedicados a diseñar productos financieros que combinan tecnología, estrategia y experiencia de usuario. Su enfoque no es solamente tecnológico: es diseño de experiencias financieras. Bajo su liderazgo surgió Hey Banco, un banco completamente digital pensado para una nueva generación de clientes que espera inmediatez, simplicidad y control desde su teléfono. Un proyecto que no solo digitaliza servicios bancarios, sino que replantea la relación entre las personas y su dinero. A lo largo de su carrera, Demetrio se ha convertido también en mentor y referente en el ecosistema fintech de México y América Latina, impulsando la adopción tecnológica en la industria financiera y acompañando a nuevas generaciones de innovadores. Hoy hablaremos con alguien que ha vivido la transición de la banca de ventanilla… a la banca en la palma de la mano. Síguelo en: Demetrio Strimpopulos | LinkedInInvitación a Taller de InnovaciónSupport the showRecuerda que puedes conectar con nuestras redes y sitios web.En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com 

¿Qué hace realmente un Chief Artificial Intelligence Officer (CAIO) en la industria actual? En este episodio de Café de Datos, nos acompaña la Dra. Ludivina Facundo, líder del Centro de Innovación Industrial en Inteligencia Artificial (CII.IA), para desmitificar la implementación de la IA en sectores críticos como la manufactura, el retail y la banca.La Dra. Facundo, experta en robótica y manufactura avanzada, nos explica por qué su rol es fundamentalmente el de una "intérprete" estratégica entre las necesidades de negocio y las capacidades tecnológicas. A través de su experiencia en el CII.IA, exploramos cómo la transformación digital no se trata solo de tecnología, sino de resolver problemas reales mediante el análisis de datos y la innovación constante.En este episodio aprenderás:El rol del CAIO: Cómo traducir desafíos industriales en soluciones de IA.CII.IA y la Innovación: El impacto del Centro en el desarrollo de talento y soluciones avanzadas para México.Casos de Éxito: Desde la inspección automatizada en manufactura hasta agentes inteligentes en el periodismo.Madurez de Datos: Por qué la calidad del dato y la evangelización tecnológica son el primer paso para cualquier proyecto.El futuro del empleo: Cómo evolucionar en tu profesión utilizando la IA como una herramienta de potenciación.Palabras clave (Tags):Inteligencia Artificial, Chief AI Officer, CII.IA, Transformación Digital, Industria 4.0, Manufactura Avanzada, Análisis de Datos, Estrategia Tecnológica, Innovación Industrial, Robótica, Dra. Ludivina Facundo, Café de Datos.Recursos mencionados:CII.IA (Centro de Innovación Industrial en Inteligencia Artificial): Institución líder en capacitación y soluciones de IA para diversos sectores.Workshops de IA: Programas de alfabetización digital y diseño de soluciones enfocados en el retorno de inversión.Conoce más de www.datlas.mx Invitación a Taller de InnovaciónSupport the showRecuerda que puedes conectar con nuestras redes y sitios web.En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com 

Episodio cross over recibiendo a Delia Malta, experta en marketing digital, redes sociales y ventas B2B para platicar de muchas cosas, entre ellas, como llegó a México desde Nicaragua, porque decidió estudiar las maestrías que tiene y como complementan lo que hace hoy en día. Asimismo hablamos de Onix Social, su empresa, y el día a día que llevan ayudando empresarios con diversos temas de marketing y comerciales. Profundizamos en la labor de ventas B2B, en como ha evolucionado en la última década y lo que viene hacia adelante. Finalmente platicamos un poco acerca de la inteligencia artificial (IA) y como ha tenido una inmersión en nuestra vida diaria. No te lo puedes perder! Si quieres entrar en contacto con Delia, te dejamos su LinkedIn: Delia Malta | LinkedInInvitación a Taller de InnovaciónSupport the showRecuerda que puedes conectar con nuestras redes y sitios web.En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com 

En este nuevo episodio compartimos el café con Irma Solis, fundadora y CEO de Irmagine It, para hablar de un tema que poco habíamos explorado antes: la comunicación.En esta ocasión Irma nos contó un poco su historia, como termino en Harvard, su experiencia trabajando para grandes corporativos y la gran decisión que cambio su vida: emprender. Irma nos cuenta que es Irmagine It, como nacio, desde cuando se estuvo "incubando" esa idea antes de volverse realidad, como ha sido pasar de ser cliente a proveedora de grandes corporativos, como ha cambiado el manejo de crisis y comunicación, que nos depara el futuro, un poco de IA y que nos distingue como humanos y mucho másNo te lo puedes perder!P.D: Si buscas conectar con Irma, te dejamos su LinkedIn: Irma Solis | LinkedInInvitación a Taller de InnovaciónSupport the showRecuerda que puedes conectar con nuestras redes y sitios web.En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com 

En este episodio de Café de Datos, nos acompaña Sergio "Checo" Sepúlveda,  CTO de Monthly, una innovadora plataforma fintech tipo SaaS diseñada para mejorar la visibilidad financiera de las PYMES en Estados Unidos y América Latina. Con una sólida formación en ingeniería química y una maestría en analítica de Georgia Tech, Checo nos comparte cómo utiliza la inteligencia artificial y la ciencia de datos para ayudar a los empresarios a tomar mejores decisiones basadas en sus números reales.Puntos clave del episodio:¿Qué es Monthly? Lo que comenzó como una solución de reportes financieros con automatización robótica de procesos (RPA), hoy ha evolucionado a una Web App que actúa como un CFO digital para PYMES. La plataforma transforma la contabilidad fiscal tradicional en contabilidad financiera estratégica, permitiendo ver estados financieros y métricas como el ROI de forma gráfica y simplificada.El "Monthlyway": Sergio presenta este estándar de visibilidad financiera que busca simplificar la complejidad de miles de cuentas fiscales en categorías digeribles (ingresos, costos, gastos, etc.) para que dueños de negocio no financieros puedan entender su "Big Picture".Inteligencia Artificial con cimientos sólidos: Ante el auge de herramientas como ChatGPT, Checo advierte sobre el principio de "Garbage in, Garbage out". En Monthly, se enfocan en ser dueños de la limpieza y normalización de la data antes de aplicar modelos de machine learning para detectar anomalías o lanzar su próximo agente de IA, Ask Mara.Historias de impacto: Desde empresas que lograron mejorar su perfil crediticio al presentar estados financieros limpios, hasta advertencias críticas que salvaron (o pudieron salvar) negocios de la quiebra al visibilizar ineficiencias operativas y fluctuaciones de mercado.Innovación en el ecosistema: Checo también nos platica sobre The Early Morning Show, un talk show disruptivo en el Monterrey Digital Hub que rompe con la rigidez de los paneles de negocios tradicionales para crear un aprendizaje más ameno y genuino.Consejo para emprendedores: Sergio cierra con una poderosa reflexión: "Trabaja como si solo dependiera de ti, reza como si solo dependiera de Dios". Destaca que la constancia es la clave para encontrar la "suerte", pues si nunca faltas un día, nunca te perderás de un día de suerte.¡No te pierdas este episodio lleno de estrategia, tecnología y una visión humana sobre el mundo de las finanzas! ☕

En este gran episodio compartimos el café con Mónica Lenz, fundadora de Lenz Human Capital, para profundizar en un tema que ya habíamos tenido oportunidad de tocar el año pasado (2025) en nuestro Simposium Anual de Datlas Academy: la reducción de la jornada laboral de 48 a 40 horas. En esta ocasión profundizamos en el concepto de deuda social y como se relaciona con el tema de la reducción de la jornada laboral. Asimismo abordamos tópicos relacionados como: productividad laboral, compensaciones, bienestar, salud y reconocimiento para los colaboradores dentro de las empresas. Hablamos de los retos que tenemos como líderes y colaboradores, hablamos del futuro y de como prepararnosNo te lo puedes perder! P.D: Si buscas conectar con Mónica, te dejamos su LinkedIn: Mónica Lenz | LinkedInInvitación a Taller de InnovaciónSupport the showRecuerda que puedes conectar con nuestras redes y sitios web.En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com 

En esta edición de Café de Datos, Pedro conversa con Eduardo "Lalo" de la Garza, un referente del ecosistema tecnológico que ha transitado desde la dirección de Endeavor México y el Monterrey Digital Hub hasta la fundación de Data Rebels y su más reciente startup en EE. UU., Klira AI . Acompáñanos a descubrir las lecciones de un emprendedor que hoy opera en la intersección de la inteligencia artificial, la salud y la transformación digital.Puntos clave de la conversación:El Journey del Emprendedor: Lalo comparte sus inicios vendiendo galletas hasta fundar su primera empresa de tecnología en EE. UU. a los 21 años, donde aprendió la importancia de internalizar el desarrollo de producto para no perder competitividad.Data Rebels y la Brecha de Adopción: Analizamos por qué muchas empresas fallan al implementar IA. No basta con comprar licencias; el éxito radica en cerrar la brecha de habilidades en los empleados y liderar proyectos desde el área de negocios con un enfoque claro en el ROI.Casos de Éxito en LATAM: Aunque la IA Generativa está en etapas tempranas, empresas como Mercado Libre, BBVA, Oxxo (con Spin) y Cemex ya demuestran el poder del machine learning para mejorar la rentabilidad, la seguridad de los empleados y la inteligencia de mercados.La Revolución de los Agentes de IA: Lalo explica cómo el contexto es el nuevo motor de la ingeniería (Context Driven Engineering). Un agente de IA solo es valioso si se le da el contexto adecuado para resolver tareas específicas con autonomía.La Brecha México vs. EE. UU.: Mientras en EE. UU. la IA se vive como una carrera estratégica y de seguridad nacional donde el talento es el recurso más caro, en Latinoamérica todavía estamos en una fase de aprendizaje y exploración.Seguridad y Ética (Klira AI): Con su nueva plataforma Klira, Lalo busca garantizar la observabilidad y cumplimiento en el sector salud, abordando el debate entre la velocidad de innovación (OpenAI) y la seguridad como principio fundamental (Anthropic).Frase destacada:"El talento gana la carrera de la IA. No delegues el conocimiento sobre lo que hace la herramienta; entiende cómo funciona y cómo aplica a tu industria Suscríbete a Café de Datos podcast y mantente actualizado de episodios como estos.Invitación a Taller de InnovaciónSupport the showRecuerda que puedes conectar con nuestras redes y sitios web.En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com 

En este episodio de Café de Datos, nos acompaña Francisco "Paco" Rodríguez, fundador de Peluchería Internacional, para compartir una historia de emprendimiento marcada por la resiliencia, la visión y la constancia,. Lo que aprenderás en este episodio:• El origen inesperado: Cómo una renuncia impulsiva y 10 cajas de peluches sobrantes se convirtieron en la primera gran venta en "Tienda Subs" y el inicio de un camino ascendente hacia cadenas como HEB y Soriana,,.• Creación de marca y nicho: La historia detrás del nombre "Peluchería" (una palabra que ni siquiera existía en el diccionario en ese entonces) y la importancia de la investigación de mercado para detectar nichos desatendidos,,.• El ecosistema de negocios: Paco explica cómo diversificó su empresa para mitigar riesgos, creando un universo que incluye:o Peluchería: Venta nacional a supermercados y tiendas.o Peluchinos: Máquinas de peluches que sirven como canal de expansión y control de inventario,.o Peluchemex: Proyectos especiales y white label para equipos deportivos (Tigres, Rayados) y universidades.o Pleno Capital: El brazo inmobiliario que administra las bodegas y locales del grupo,.• Resiliencia ante la adversidad: Desde vender su auto favorito para comprar una camioneta de reparto hasta cómo el pirateo de su propia marca terminó ayudándole a ganar reconocimiento en mercados populares,,.• Tendencias y futuro: Cómo se mantienen a la vanguardia detectando modas globales (desde unicornios hasta capibaras) y sus planes de expansión a ciudades como Chihuahua y Guadalajara,,.Un mensaje para emprendedores: Paco nos deja una lección fundamental sobre la importancia de especializarse en un nicho, no rendirse ante los primeros obstáculos y mantener siempre la fe en uno mismo,.¡No olvides suscribirte a Café de Datos para más historias de transformación y emprendimiento!Invitación a Taller de InnovaciónSupport the showRecuerda que puedes conectar con nuestras redes y sitios web.En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com 

The CPG Guys are joined in this episode by Vassili Samolis, Head of Ad Product at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Follow Vassili on LinkedIn at: https://www.linkedin.com/in/vassilisamolis/ Follow DoorDash LinkedIn at: https://www.linkedin.com/company/doordash/Follow DoorDash Ads online at: https://advertising.doordash.com/en-us/cpgThis episode is sponsored by DoorDash.Vassili answered these questions:Talk to us about this evolution. How has DoorDash transformed into a platform built for everyday moments—from a weekly grocery shop to flowers for a holiday?How does DoorDash capture that high-intent demand differently than a traditional retailer's dot-com site?How do DoorDash Sponsored placements actually unlock discovery for consumers, helping them find local grocers, fresh food, and everyday products seamlessly?What does the playbook look like for an emerging CPG brand trying to unlock incremental audiences on your platform versus a legacy CPG enterprise?Why do you believe the industry needs to redefine how retail media effectiveness is measured today?Everyone uses the word incrementality, but few actually prove it. How is DoorDash advancing transparent, outcome-based standards to prove that your ads are driving truly incremental revenue for CPG brands?How should brand marketers rethink their ad creative and targeting to align with these specific, occasion-driven everyday moments on DoorDashFast forward three years: how does DoorDash continue to differentiate itself as the winning commerce media platform for CPGs in an increasingly fragmented landscape?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This episode spotlights the AAOS Patient Engagement Task Force and its efforts to increase patient involvement in and education about orthopaedic care. Host Stuart J. Fischer, MD, FAAOS, welcomed task force co-chairs James W. Barber, MD, FAAOS, and Monica Payares-Lizano, MD, FAAOS, to discuss the creation and structure of the task force and its focus on patient engagement as a key part of the 2024-28 strategic plan. They explain that the task force was designed to promote bi-directional communication between the AAOS Board of Directors and the AAOS councils and committees that are already involved in patient-facing work.  Highlighted task force accomplishments include a major revamp of OrthoInfo.org – AAOS' most comprehensive patient-facing musculoskeletal health resource – to make the website more accessible and easier to navigate, as well as provide the content in multiple languages. Drs. Barber and Payares also talked about patient advocacy and the powerful impact of sharing patient stories with policymakers on Capitol Hill, about other AAOS patient education tools such as CPGs, and about the positive effect of patient engagement on PROMs. Both doctors share perspectives about how they are able to effectively inform and communicate with their unique patient populations, emphasizing the importance of placing patients at the center of orthopaedic care. Host: Stuart J. Fischer, MD, FAAOS, member, AAOS Now Editorial Board, and former Editor-in-Chief of OrthoInfo Guests: Monica Payares-Lizano, MD, FAAOS, pediatric orthopaedic surgeon at Phoenix Children's; Member-at-Large, AAOS Board of Directors; co-chair, Patient Engagement Task Force James W. Barber, MD, FAAOS, orthopaedic surgeon with Southeastern Orthopaedics and Surgery Center; Secretary, AAOS Board of Councilors; co-chair, Patient Engagement Task Force

Amy's Kitchen President Paul Schiefer says the call to “eat real food” should recognize the role packaged products play in accessibility, while pushing the industry toward cleaner labels and better ingredients

The CPG Guys are joined in this episode by David Gottlieb, Chief Revenue officer and Jeff Wrona, VP Product, Image Recognition for FORM, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recognized global pioneer of Image Recognition, delivering AI-powered shelf-level insights that help brands and retailers improve execution, availability, and growth in the physical store, have merged. Follow David on LinkedIn at: https://www.linkedin.com/in/dmgottlieb/ Follow Jeff on LinkedIn at: https://www.linkedin.com/in/gospotcheckjw/Follow FORM online at: https://www.form.com/ This episode is sponsored by FORM.They answer these questions:When you combine Trax's global reach with FORM's innovative model training and deployment capabilities, what fundamentally changes for CPG brands on the ground?How does proactively onboarding the most popular SKUs in each region shift Image Recognition from just reactive reporting to a proactive competitive advantage?What does 'agentic AI' realistically look like inside a CPG organization over the next three to five years? Is it hype, or are we looking at an operational revolution? If you were building the modern CPG tech stack from scratch today, what happens when IR data is integrated directly into sales, supply chain, and marketing systems?Could shelf-level data become the fastest leading indicator of these generational behavior changes—even faster than syndicated data?In this margin-compressed world, does flawless in-store execution become the single biggest lever brands still control?How does integrating FORM's AI-powered image recognition directly with FORM's mobile task management fundamentally close that gap between identifying a shelf issue and executing a fix right there in the aisle?What unique execution challenges do traditional CPGs face when competing with the speed and emotional connection of these newer brands?How does leveraging AI and granular, SKU-level shelf intelligence help brands manage their physical presence with the same precision and responsiveness as their digital storefronts?If two brands have equal product quality and trade support, does the one with superior IR-driven visibility win every time?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

About Samir Domah Samir spent over 15 years climbing the ladder in FMCG and data, helping brands win space on Tesco shelves and leading multi-million-pound insight and media portfolios for retailers like Booker, John Lewis and global CPGs. On paper, he had the classic "good job" story: senior roles, a growing team, and industry recognition including a Top 30 Under 40 Loyalty Royalty award. But after bad job role landed him hospital, he sought to make a change and within 12 months had become an Amazon #1 Best-Selling Author, Speaker on Men's Mental Health and taken his musings to stage with Stand Comedy. He now coaches others to make their life count. Episode Notes 00:00 Intro 03:13 Lesson 1: Make It Count 07:05 Lesson 2: Your Value Isn't Define by The Position You Are In Now 12:36 Lesson 3: Even Your Toughest Foe, Is Soft Somewhere Else 17:13 Lesson 4: Clarity Beats Complexity 20:25 Lesson 5: It's Easy To Overcomplicate Your Customer 25:25 Lesson 6: Do Pre-Mortems, Not Post-Mortems 29:56 Lesson 7: You Can Learn As Much From The Little Guys As The Big Guys 32:56 Lesson 8: Data is King, Humans Are Still The Queen 35:34 Lesson 9: Treat Your Sales Cycles like A Love Marriage 39:18 Lesson 10: The Best DEI Programs Have An Exit Plan  

You've held leadership roles across advertising, data, and now retail media. What excites you most about the journey that brought you to NielsenIQ, and how does it shape the way you approach this role?Retail media has become a critical investment area for CPGs. From your vantage point, what's next in retail media, and where do you see the biggest opportunities for innovation?As you focus on merchant analytics and collaboration, how do you see data helping to close the gap between retailers and CPGs in creating more aligned growth strategies?You've emphasized the role of automation and personalization in digital advertising. How can CPG brands deliver personalized retail media experiences at scale without sacrificing efficiency?With over 20 years in digital and advertising, what lessons have you learned about building and leading teams that can thrive in the fast-moving world of CPG and retail media?

Cybersecurity advice is everywhere — frameworks, standards, best practices, expert opinions — enough PDFs to last you the rest of the year. But for small and mid-sized businesses, the real question isn't "What guidance exists?" It's "What should we actually do that lowers our chances of having a really bad cyber day?" If you've ever looked at a massive cybersecurity framework and thought, "This feels like studying for a final exam I didn't sign up for," you're not alone. That's where CISA's updated Cybersecurity Performance Goals (Version 2.0) come in. Designed to be practical, prioritized, and actually usable, this streamlined approach may be the clearest cybersecurity foundation SMBs have seen yet. In this episode, we break down what changed, why it matters, and how to use it. More info at HelpMeWithHIPAA.com/548

In this episode of the AARC Perspectives podcast, Linda Goodfellow, EdD, RRT, FAARC, AARC Director of Clinical Practice Guidelines, delves into the transformative role of clinical practice guidelines (CPGs) in respiratory care. She explains the meticulous process of developing these guidelines, from identifying practice gaps to conducting comprehensive literature reviews, ensuring they are evidence-based and reliable. Highlights include the significant impact of recent CPGs, such as the pediatric asthma protocol with over 9,000 downloads, and their presence among the top-read articles in respiratory care. Linda emphasizes the importance of CPGs in standardizing care, reducing unnecessary interventions, and improving patient outcomes. Send us your thoughts on this podcast

What do HVAC techs, dentists, and high-performing PTs have in common? Turns out, they're all using AI tools to level up how they communicate, evaluate, and deliver results.In this raw, honest conversation, Jimmy, Dave, and Tony break down how PTs can reframe “sales” as clinical confidence, why recording evaluations might be the best training tool we're ignoring, and how this tech is already reshaping onboarding, CPGs, and practice growth.???? Topics Covered:Why PTs struggle with "sales" (and what to say instead)Real-time eval reviews + audio feedback loopsCPG updates driven by tech & documentationHow other industries train better, fasterGraham Sessions preview: questions that matter???? LINKS:Dave Kittle – Concierge Pain ReliefTony Maritato – YouTube ChannelPT Pintcast YouTube???? Subscribe & Follow:Apple: PT Pintcast on Apple PodcastsSpotify: PT Pintcast on SpotifyYouTube: PT Pintcast YouTubeLinkedIn: Jimmy McKayWebsite: ptpintcast.com

In this episode, we chat with Charlotte Ashcraft of Just Born Inc. about how PACK EXPO East helps CPGs and brands solve real packaging challenges, from handling delicate products to navigating sustainability and EPR requirements, and why hands-on access to suppliers and technology matters.PACK EXPO East returns to Philly in February 2026. It's your east coast connection for packaging and processing solutions. Be there to catch up on the latest industry advances, connect with suppliers and land on the right solutions for your entire production line—from automation and sustainability to e-commerce and much more. Register today at packexpoeast.com.Register for PACK EXPO East today!

Show Highlights: Scott Walker's journey in cocoa at ADM and KSW Global. [04:19] Value creation at origin by shifting cocoa processing to West Africa. [07:50] Why trust is crucial for investing in origin-based processing. [10:53] The story and health philosophy behind Verse Chocolate. [13:28] How end-to-end supply chain insights drive innovation. [20:36] Scaling a chocolate CPG brand without sacrificing quality. [30:03] Can supply chain knowledge serve as a de-risking tool? [35:10] Learn the realities of shifting from commodities to CPG. [39:58] Strategies to create demand and brand traction in CPGs. [44:49] Find Scott Walker on LinkedIn at https://www.linkedin.com/in/scott-walker-00a23511/. To learn more about KSW Global, visit https://kswglobal.com/. Explore Verse Chocolate at https://versechocolate.com/?srsltid=AfmBOorFtAQslhluF2L33T1xDcHu40yNMuagEkBG-j7jF12IVmMokt7S. If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

In this conversation, Jessica Patterson and Florian Schmitzberger discuss the evolution of clinical practice guidelines (CPGs) from the Department of Defense (DOD) and their application in different contexts, particularly in light of the changes from the Global War on Terror (GWOT) to new healthcare environments. They emphasize the need for data to understand how these guidelines will perform in varied systems.TakeawaysThis isn't GWOT, this isn't Iraq, this isn't Afghanistan.Clinical practice guidelines (CPGs) evolved during GWOT.The performance of CPGs in different systems is uncertain.Data gathering is essential to assess guideline effectiveness.Understanding ground truth is crucial for guideline application.The DOD's CPGs were refined for specific contexts.New healthcare environments may challenge existing guidelines.The evolution of CPGs reflects changing military and healthcare needs.Questions arise about the adaptability of CPGs.Future research is needed to evaluate guideline performance.Chapters00:00 Introduction to the Podcast and Guests00:32 Data Collection and Research MethodologyFor more content, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.prolongedfieldcare.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Consider supporting us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠patreon.com/ProlongedFieldCareCollective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lobocoffeeco.com/product-page/prolonged-field-care⁠

BUFFALO, NY — December 30, 2025 — A new #research paper was #published in Volume 17, Issue 11 of Aging-US on November 26, 2025, titled “Epigenetic aging signatures and age prediction in human skeletal muscle.” In this study, first author Soo-Bin Yang and corresponding author Hwan Young Lee from Seoul National University College of Medicine investigated how DNA methylation patterns in skeletal muscle change with age. Their findings offer a new and highly accurate method for estimating a person's age, with potential applications in forensic science and aging research. Skeletal muscle is essential for movement, energy balance, and physical strength, functions that become more important to monitor as people age. This study improves our understanding of how muscle tissue changes over time at the molecular level. Unlike previous research, which mainly analyzed living individuals of European descent, this study used postmortem samples from an Asian population. “We analyzed DNA methylation profiles from 103 pectoralis major muscle samples from autopsies of South Korean individuals (18–85 years) using the Infinium EPIC array.” The researchers analyzed DNA from over 100 pectoralis major muscle samples taken from individuals aged 18 to 85. They identified 20 DNA methylation sites, called CpGs, that were strongly associated with age. These CpGs were found in genes involved in muscle function, stress response, metabolism, and age-related diseases. Using these markers, the team built two machine learning models to predict age: one using Next-Generation Sequencing (NGS) and another using Single Base Extension (SBE). Both models were highly accurate, with average prediction errors between 3.8 and 5.5 years. The new “epigenetic clocks” outperformed existing age-prediction models designed for other tissue types. However, when applied to cardiac and uterine muscle, these models showed much lower accuracy, reinforcing the need for tissue-specific approaches in molecular age estimation. Beyond predicting age, the study also provides insight into how DNA methylation may affect muscle aging. Several of the identified CpGs were located in regions that regulate gene expression, being associated with a reduction of it in older muscle samples. Some of the affected genes are associated with sarcopenia, an age-related loss of muscle mass and strength. Overall, this study introduces two reliable and cost-effective methods to estimate age from skeletal muscle, even when the DNA is partially degraded, making it especially useful in forensic settings. It also offers a path forward for developing future therapies that may slow age-related muscle decline and highlights how skeletal muscle aging can differ depending on population, tissue type, and anatomical location. DOI - https://doi.org/10.18632/aging.206341 Corresponding author - Hwan Young Lee - hylee192@snu.ac.kr Abstract video - https://www.youtube.com/watch?v=1i6Ua0cceMU Sign up for free Altmetric alerts about this article - https://aging.altmetric.com/details/email_updates?id=10.18632%2Faging.206341 Subscribe for free publication alerts from Aging - https://www.aging-us.com/subscribe-to-toc-alerts Keywords - aging, skeletal muscle, age, DNA methylation, next generation sequencing, single base extension To learn more about the journal, please visit https://www.Aging-US.com​​ and connect with us on social media at: Bluesky - https://bsky.app/profile/aging-us.bsky.social ResearchGate - https://www.researchgate.net/journal/Aging-1945-4589 Facebook - https://www.facebook.com/AgingUS/ X - https://twitter.com/AgingJrnl Instagram - https://www.instagram.com/agingjrnl/ LinkedIn - https://www.linkedin.com/company/aging/ Reddit - https://www.reddit.com/user/AgingUS/ Pinterest - https://www.pinterest.com/AgingUS/ YouTube - https://www.youtube.com/@Aging-US Spotify - https://open.spotify.com/show/1X4HQQgegjReaf6Mozn6Mc MEDIA@IMPACTJOURNALS.COM

The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). Follow Bryan on LinkedIn at: https://www.linkedin.com/in/bwleachFollow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/Follow Ibotta online at: https://ipn.ibotta.com/Bryan answers these questions:Ibotta started as a wildly successful cashback app. When did you first realize the company needed to evolve into a performance-marketing platform that could power promotions for national brands and retailers—not just consumers?Take us to the moment when the vision for the Ibotta Performance Network crystallized. What was the “aha” moment that told you the future wasn't DTC incentives, but a full-funnel, retailer-connected promotions ecosystem?When you think back to the earliest days of the IPN, how did the partnership with Walmart come together, and what did that milestone unlock for Ibotta's trajectory?The IPN is now a fundamentally different engine than it was two years ago. How have new partners like Instacart and DoorDash, plus an elevated focus on measurement, reshaped the network?You're now reaching more than 200 million consumers. What does true personalization look like at this scale, and what have you learned about delivering the right promotion to the right shopper at the right moment?When you talk to brand partners today, what are the top priorities they're solving for—and why is the traditional ROAS framework failing them?You've compared LiveLift to the launch of the IPN in terms of strategic importance. What gap does LiveLift fill, and why is this such a pivotal moment in Ibotta's evolution?How does LiveLift help quantify the true incremental impact of promotions—whether that's velocity, basket expansion, or shortening the repurchase cycle?CPGs keep saying they struggle to tie promotions directly to outcomes. How is Ibotta helping close that measurement gap, and what does the Liquid Death case study reveal about what's possible?If you had to project 1–3 years out, how do you see the promotions landscape transforming—and what will separate the brands that win from those that fall behind?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber.Follow Kristi on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-advertising/Follow Uber online at: https://www.uber.com/us/en/advertising/Kristi answers these questions:Can you walk us through your role at UBER Ads and how the organization fits within the broader UBER ecosystem?What unique value does UBER bring to the retail media landscape, especially compared to traditional players like retailers or streaming platforms?What makes advertising within the food delivery sector different from other consumer industries?  What types of CPG brands are seeing the most success on UBER Ads—and why?How do you balance the needs of large national CPGs vs. emerging or local brands?Can you share a campaign or partnership or examples that exemplify what "great" looks like on UBER Ads? aka what is best in class?What role does data play in segmenting and targeting audiences? How do you balance broad reach with personalization?What key performance indicators (KPIs) do you consider most critical when evaluating ad success at UBER? Can you share some examples of how data insights have directly influenced campaign adjustments?How do you tailor campaigns to resonate with diverse local markets versus a national audience? What does working with UBER ads entail - aka the customer experience?What advice would you give to brands, especially in the consumer packaged goods arena, looking to leverage digital advertising for growthCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Seasoned deal advisors share the emerging trends shaping valuations, investor expectations, and what founders must do now to stay competitive

In this episode of the PFC Podcast, Dennis and Kevin dive deep into the complexities of ketamine, exploring its pharmacodynamics, pharmacokinetics, and practical applications in emergency medicine. They discuss the drug's disassociative properties, its analgesic effects, and the importance of individualized dosing based on patient physiology. The conversation also touches on the risks of catecholamine depletion and the management of side effects, particularly in trauma patients. Throughout the discussion, Kevin shares valuable insights and practical advice for medics and healthcare professionals using ketamine in real-life scenarios.TakeawaysKetamine is an NMDA receptor antagonist with various effects on the body.It can cause profound analgesia and disassociation at different doses.S-ketamine is preferred for its more intense analgesic effects and quicker recovery.Dosing should be individualized based on patient condition and physiology.Ketamine can lead to catecholamine depletion, especially in trauma patients.Smaller doses are safer for patients with compromised vital signs.Analgesic effects can be achieved without full disassociation at lower doses.Managing side effects is crucial, especially in the 'party zone' of ketamine use.Always have a plan for potential complications when using ketamine.Refer to clinical practice guidelines (CPGs) for best practices.Chapters00:00 Understanding Ketamine: Basics and Mechanisms09:17 Pharmacokinetics of Ketamine: How It Works15:58 Dosing Ketamine: Individualized Approaches25:23 Analgesic Properties of Ketamine: Beyond Disassociation31:39 Managing Side Effects: The Party Zone and Hallucinations39:19 Catecholamine Depletion: Risks and Considerations43:05 Practical Advice for Medics: Using Ketamine SafelyFor more content, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.prolongedfieldcare.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Consider supporting us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠patreon.com/ProlongedFieldCareCollective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lobocoffeeco.com/product-page/prolonged-field-care

Guest: Kerry Sanders, Digital Press Guru at EFIHosts: Adam Peek, The Label King (@thelabelking on TikTok)This podcast is sponsored by awesome packaging solutions that get us fired up like Specright! Get ready to have your mind blown! In this episode, Adam is joined by EFI's Kerry Sanders to unveil a packaging innovation so cool, it's going to change the game. We're talking about the incredible collaboration between EFI and Packsize that brings digital printing and right-sized packaging together in one seamless, on-demand solution.Adam shows off a box that was designed and printed in minutes—a process that used to take weeks. We dive deep into how the EFI Nozomi press, in partnership with Packsize, is completely disrupting the corrugated packaging industry. This isn't just about making a box; it's about turning every package into a marketing asset, a communication tool, and a brand-building billboard.Key Takeaways:* On-Demand Printing is Here: Forget pre-made plates and long lead times. The EFI Nozomi press can create and print a custom box in a matter of minutes, right on the production line.* Goodbye to Waste: This solution drastically reduces waste by printing on-demand and creating the right-sized box every single time. It's a win for sustainability and your bottom line.* Your Box is a Billboard: We discuss the game-changing concept of "On-Box Advertising" (OBA). With digital printing, you can instantly create personalized, regionalized, or seasonal campaigns on your packaging—all without extra costs or lead times.* The Power of Personalization: Variable data printing allows you to add unique names, messages, or even QR codes to each box. Imagine a birthday box that says, "Happy Birthday, [Customer's Name]!" This is how you build a connection with your customers.* Beyond E-Commerce: The benefits extend far beyond direct-to-consumer. We explore how this technology can be a game-changer for CPGs and brands looking to streamline their repacking processes and reduce manual labor.A Special Invitation!Don't miss the full deep-dive! Join Adam, Kerry, and two other industry experts for an exclusive webinar on this groundbreaking technology. They'll be talking more about the insane possibilities for brands, retailers, and 3PLs.Date: September 3rd, 2025 Time: 2:00 PM ESTCan't make it live? No problem! As long as you register, you'll get access to the recording to watch on your own time. Click here to sign up! How to Connect:* Kerry Sanders: Connect with Kerry on LinkedIn or email him at kerry.sanders@efi.com* Adam Peek: Find Adam on LinkedIn and TikTok (@thelabelking)* EFI: Learn more about the EFI Nozomi press and their other digital solutions at www.efi.com* Packsize: Explore Packsize's right-sized packaging solutions at www.packsize.comThis podcast is sponsored by awesome packaging solutions that get us fired up like Specright! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

In this episode of Retail Perch, we welcome back Ron Bonacci, who shares his journey from grocery bagger to marketing expert in retail. Ron reflects on his longtime friendship with the hosts, talks about the evolving role of CPGs, and offers insights from his time at Kroger on how to make data truly actionable. He also explores the growing impact of Retail Media Networks, bringing together both personal stories and practical perspectives that highlight the future of retail.

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Jenny Holleran on LinkedIn at: Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comFollow Mariama Kamanda on LinkedIn at: https://www.linkedin.com/in/mariama-k-93303083/Follow Barilla Group online at: https://www.barillagroup.com/en/Jenny and Mariama answer these questions:Mariama, Brands are facing a lot of uncertainty today – both from economic uncertainty and from changing shopper habits. How are CPG brands navigating some of that consumer volatility they're facing today?Mariama, One of the big changes in CPG is the shift in people's diets. People are looking for functional ingredients and higher-protein meals. Tell us about Barilla's Protein Plus line and some of the challenges you've faced.Mariama, And how did access to retail data play a role in bringing back shoppers?Jenny, How is access to retail data changing the way brands think about media planning?Jenny, Can you explain more about what goes into crafting those audiences inside Collaborative Cloud?Jenny, How do you decide when a brand is ready to use the Collaborative Cloud? Is there a maturity level or data mindset that makes this work better?Mariama, We understand that your campaign to bring people back to Protein Plus included multiple digital tactics—onsite media, digital coupons, social media, offsite display. What did you learn about the effectiveness of using purchase based audiences?Mariama, What has been the internal conversations at Barilla sparked by the testing and work you've done with Kroger? Any learnings on internal alignment within CPGs?We're at the end of the week in Cannes? What has been the most surprising or exciting topic you've heard this week?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Clinical Practice Guidelines (CPGs) are an incredible resource for clinicians of all experience levels—synthesizing all the research on a topic and packaging it into bite-sized recommendations and flow charts. But how often are clinicians adhering to these guidelines? In today's episode, Dr Maggie Horn (Duke University) walks us through her research team's work to assess if, how, and when clinicians follow CPG recommendations. The team worked with clinicians in their hospital system to embed templates in the EMR, and used self-report strategies to answer these questions, specifically for the neck pain CPG. Dr Horn reviews the neck pain CPG, how the research team evaluated adherence, and what the findings mean for CPGs and clinicians. ------------------------------ RESOURCES Neck pain clinical practice guideline (revised in 2017): https://www.jospt.org/doi/10.2519/jospt.2017.0302 Translating the neck pain CPG into practice framework: https://www.jospt.org/doi/10.2519/josptopen.2025.0101

David Jaimes, CEO of Finio Pay, talks about his journey from traditional banking in Colombia to fintech innovation in Mexico City. Jeff and David discuss David's mission to empower underbanked businesses across Latin America and the cultural and economic forces shaping Mexico's fintech landscape. David shares how he has explored opportunities and navigated challenges within emerging markets utilizing tech to drive financial inclusion.   About David David Jaimes is the CEO & Co-Founder of Finio Pay, a fintech platform embedding credit and payments into the CPGs supply chain in emerging markets. A second-time fintech founder with over a decade in banking and digital lending, David has built credit rails that power financial inclusion from the bottom up. At Finio Pay, he leads a mission to digitize the $300B traditional retail economy. The  Learn more about: Find David on LinkedIn https://www.linkedin.com/in/davjaimes/   Desert Island Albums/Artists List   Bob Marley - Three Little Birds   Danny Ocean - Dembow J Balvin - Colores Kanye West - College Registration Follow us on social media: IG: @capitalismtheremix LinkedIn: Capitalism The Remix

Scott welcomes industry veteran Rob Principe to explore the explosive growth potential in Consumer Packaged Goods (CPG). Drawing from his extensive experience at Jungle Scout and Netrush, Rob shares insights on how emerging brands can leverage strategic positioning and TikTok's unparalleled reach to transform from unknown startups to market leaders. Learn why TikTok has become the essential platform for modern CPG marketing as Rob breaks down the critical differences between micro and macro-influencer strategies and their impact on consumer trust. This is a masterclass in social media marketing for e-commerce brands, revealing how the right digital presence can dramatically accelerate brand growth and establish lasting customer relationships.   Episode Notes: 00:13 - Robert Principe Introduction 01:23 - Consumer Packaged Goods (CPG) 03:07 - CPGs and Top 10 Lists 05:50 - Challenger Brands: Growth and Positioning 08:51 - GLP-1s, Protein Trends, and Product Positioning 12:10 - The Evolution of Protein Bars & Consumer Tastes 14:44 - Identifying PE-Backed Versus Bootstrapped Brands 15:37 - Multi-Channel Launch Strategies for Brands 17:17 - Matching Brands with the Right Service Providers 20:43 - The Critical Role of TikTok for Modern Brands 24:12 - Navigating TikTok Agencies and Service Providers 28:47 - Brick and Mortar: Still Relevant for CPG? 31:54 - Influencer vs. Affiliate Strategies on TikTok 37:45 - The Value of Human Touch and Relationship Building   Related Post: The Top 10 Amazon Sellers in the U.S. Marketplace   How to Reach Robert: LinkedIn: linkedin.com/in/etailfounder Website: etail-advisors.com   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

This episode of the AARC Perspectives podcast discusses AARC's newest Clinical Practice Guideline on pediatric critical asthma with Lynda Goodfellow, EdD, RRT, FAARC, AARC Director of CPGs, and lead author Benjamin White, MD, MA, Assistant Professor of Pediatrics, Division of Pediatric Critical Care at the University of Utah. They discuss how this CPG was developed and summarize its recommendations, limitations, and why more research is needed. Additional ResourcesPediatric Critical Asthma CPGSend us a textSupport the show

In this episode of the Aaron Werner Podcast, Dr. Aaron Werner is joined by Dr. Carl Urbanski and Dr. Andy Morgenstern—two key leaders behind the AOA's Evidence-Based Optometry Committee. Together, they pull back the curtain on the Clinical Practice Guidelines (CPGs) that shape how optometrists diagnose and manage disease. What You'll Learn: • What the AOA Clinical Practice Guidelines really are—and why they matter • The 14-step, evidence-first process behind each guideline • How to use CPGs in real-world clinical settings to improve patient care • Why prevalence data should change how you see your schedule • The difference between “great pickups” and just doing your job well • Why CPGs are NOT influenced by industry or billing priorities—only evidence • How students, staff, and even patients can benefit from engaging with guidelines To access the AOA Clinical Practice Guidelines (Free Access) CLICK HERE (https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y) Whether you're in private practice, academia, or a hospital system, this episode is packed with insights on how to be a better doctor, not just a busier one. Share with your team or students—this episode is a must-listen for anyone who wants to elevate care through clinical clarity. ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision  

The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry.Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/Find the CPGGUYS on Linkedin here : https://www.linkedin.com/company/56451211/Find the CPGGUYS online here : https://www.cpgguys.com/Topics we cover in this episode  :1. Volume declines in the industry2. Headcount reductions - should we expect it3. Private label in Retail Media4. Org design post ECom CoE structures5. M&A… is the tide coming?6. Walmart Connect introduces Display Advertising API7. Leadership Talent at CPGs & retailers8. Changes at Kroger & Albertsons9. Global food production & tariffs10. Our upcoming conference whereaboutsApply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Vlad Sedler (@rotogut) and Jason Anthony (@booms62) break down the latest spring training news, discuss position battles, explain the value of FTN's new Custom Rankings & Projections tool and dive into outfielders in the ADP top 150 overall.Spring Training NewsOrioles: Gunnar Henderson and Jordan Westburg setbacks. Too many hitters, need Cease ASAP.Blue Jays: Daulton Varsho back soon, George Springer's value if not a leadoff man, Andres Gimenez rising.Yankees: Battle for the leadoff spot: Dominguez, Jazz, Volpe and...LeMahieu?Angels: Zach Neto news, Mike Trout helium, Tim Anderson making the team?Cubs: Nico Hoerner not big in Japan, Matt Shaw on the mend.Reds: Bad org, CES, McLain power.Dodgers: Freddie Freeman's new valueStarting Pitchers: Max Meyer, Brandon Woodruff, Dodgers SP5 battle, Tomoyuki SuganoClosers/Relievers: Felix Bautista, the Royals, Kyle Finnegan never ever or maybeOutfield TiersAaron Judge on an islandCarroll, Soto, Tucker or Tatis?Chourio and YordanThe Duran, Jazz, Merrill tierRonnie doing Ronnie (running?)Oneil Cruz statmashBrenton Doyle, VMILuis Robert Jr., we're outSantander and Greene on SP IslandTrout and YelichHapp, Kwan, Crews, PCA, Lowe, Randy and AdolisPlease help by rating and reviewing our podcast!The 2025 FTN Fantasy Baseball Guide is loaded with the best preseason fantasy baseball content, rankings, projections and fantasy tools! Join us this season at www.FTNFantasy.com. No team of analysts is better equipped to help you dominate your drafts and leagues.NEW!! The FTN Custom Rankings & Projections toolA few of our preseason tools:FTN VDP ProjectionsTop 500 Roto RankingsUnderdog VDP RankingsBiery's Offseason TrackerFILTH Pitcher Metric LeaderboardBullpen ReportYour fantasy baseball cheat code: FTN Fantasy Baseball  

In this episode, we chat with Jorge Izquierdo, PMMI's VP of Market Development, about key findings from PMMI's latest Contract Packaging report. They discuss the sector's rapid growth, its role in supporting CPGs, and the impact of automation, E-commerce, and sustainability. Jorge highlights the increasing demand for flexibility, fast changeovers, user-friendly equipment, and the industry's shift to recyclable materials and digital integration.Get ready for the biggest event in packaging and processing the Southeast has ever seen! PACK EXPO Southeast will debut in Atlanta March 2025. Check out this new hub of innovation for consumer packaged goods and life sciences companies. Dive into the latest advancements and walk away with transformative solutions to address your unique challenges, big and small. Register today at packexposoutheast.comSupport the showRegister for PACK EXPO International today!

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by a distinguished panel of investors, including Greer Tessler (Founding Partner at Simple Food Ventures), Daniel Faierman (General Partner at Habitat Partners), Carolyn Simmons (Partner at Melitas Ventures), and Andrew Reynolds (Co-Founder & General Partner at RCV Frontline). Together, they provide an in-depth exploration of the current fundraising environment for CPG brands, discussing realistic valuations, funding strategies for pre-seed and seed stages, and the nuances of engaging with angel investors versus institutional funds.The panel offers expert insights on investor expectations, from gross margin benchmarks to profitability strategies and the critical role of founder resilience. They also examine key industry trends, including the growth of better-for-you products, protein-enriched innovations, and clean-label global cuisines, while highlighting how founders can effectively differentiate themselves through strategic pitches, trust-building, and leveraging professional networks.They conclude with rapid-fire pitches from emerging brands and real-time feedback from the panel, making it a valuable resource for founders and industry professionals. Don't miss this deep dive into the minds of top CPG investors—tune in now!Listen in as they share about:Fundraising EnvironmentMetrics and MarginsTrends of InterestRaising FundsInvestment CriteriaInvestor ExpectationsPitching to VCsQ&A and Brand PitchesHow to Approach VCsEpisode Links:Greer LinkedIn: https://www.linkedin.com/in/greer-tessler-50256640/ Daniel LinkedIn: https://www.linkedin.com/in/daniel-faierman/ Carolyn Simmons  LinkedIn: https://www.linkedin.com/in/carolynsimmons/ Andrew Reynolds LinkedIn: https://www.linkedin.com/in/areynolds720/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics