Podcasts about cpgs

Cybersecurity advice is everywhere — frameworks, standards, best practices, expert opinions — enough PDFs to last you the rest of the year. But for small and mid-sized businesses, the real question isn't "What guidance exists?" It's "What should we actually do that lowers our chances of having a really bad cyber day?" If you've ever looked at a massive cybersecurity framework and thought, "This feels like studying for a final exam I didn't sign up for," you're not alone. That's where CISA's updated Cybersecurity Performance Goals (Version 2.0) come in. Designed to be practical, prioritized, and actually usable, this streamlined approach may be the clearest cybersecurity foundation SMBs have seen yet. In this episode, we break down what changed, why it matters, and how to use it. More info at HelpMeWithHIPAA.com/548

“Ingeniería en tecnologías computacionales, E-commerce, Vibecoding” son algunos de los temas que destacamos en este episodio BONUS de Café de Datos by Datlas.Conversamos con Jürgen Feuchter García, un ingeniero en sistemas computacionales con más de una década de experiencia que ha transformado su pasión por los videojuegos en una destacada carrera internacional.Jürgen nos comparte su fascinante trayectoria, desde sus inicios en la UDEM y sus retos técnicos en México —donde orquestó operaciones complejas integrando Shopify con gigantes como Amazon y MercadoLibre— hasta su actual rol en Alemania como Senior Frontend Engineer para The Quality Group.Puntos clave de la conversación:• La evolución del E-commerce: Descubre los "dolores de cabeza" detrás de la sincronización de inventarios, la creación de APIs personalizadas y la arquitectura funcional que sostiene a las grandes tiendas en línea.• Salto al extranjero y Choque Cultural: ¿Qué motiva a un ingeniero senior a empacar maletas? Jürgen relata su proceso de mudanza a Alemania, el reto de trabajar en entornos multiculturales y las diferencias en la cultura laboral entre México y Europa.• El futuro del desarrollo y la IA (Bycoding): Una charla honesta sobre cómo la IA generativa y herramientas como Shopify Sidekick están redefiniendo el papel del programador. ¿Estamos pasando de ser "picacodigo" a convertirnos en orquestadores y arquitectos de sistemas?.• Habilidades de Liderazgo: Por qué la apertura al diálogo y la persuasión son tan críticas como el dominio de Vue.js, Remix o React en equipos de alto rendimiento.Si estás analizando hacia dónde "virar el manubrio" de tu carrera profesional en TI, este episodio te dará la perspectiva de un experto que ha sabido navegar entre dos mundos.¡Dale play y acompáñanos en este café de datos! ☕️

In this episode of the AARC Perspectives podcast, Linda Goodfellow, EdD, RRT, FAARC, AARC Director of Clinical Practice Guidelines, delves into the transformative role of clinical practice guidelines (CPGs) in respiratory care. She explains the meticulous process of developing these guidelines, from identifying practice gaps to conducting comprehensive literature reviews, ensuring they are evidence-based and reliable. Highlights include the significant impact of recent CPGs, such as the pediatric asthma protocol with over 9,000 downloads, and their presence among the top-read articles in respiratory care. Linda emphasizes the importance of CPGs in standardizing care, reducing unnecessary interventions, and improving patient outcomes. Send us your thoughts on this podcast

The Hard Thing About Hard Things: Making Retail Media Work Inside and Outside of JBPsIn this continuation of the Show Me the Money special, Viv Craske and Colin Lewis tackle one of the toughest challenges facing brands today: extracting real value from retail media spend locked inside Joint Business Plans (JBPs).From FMCG vs CPG debates to Beatles metaphors (John, Paul, George & Ringo = marketing, shopper, digital & ecommerce teams), the episode unpacks why retail media budgets are fragmented, hard to track, and often inefficient. Viv and Colin explore how brands can regain control, align media spend to business objectives, and negotiate smarter retail media agreements that go beyond “promised spend” toward measurable impact.This episode is a practical guide for brand, sales, and marketing leaders navigating the tension between commercial commitments and media effectiveness.Key topics covered:Why JBPs are one of the hardest places to unlock retail media valueThe “four Beatles” problem: fragmented media budget ownershipWhy brands often don't know who is spending what—and whereThe tension between commercial teams committing media and marketers needing flexibilityA simple 3-part retail media budgeting framework:Goal-driven budgetingSpending effectively (incrementality & measurement)Being “always on”How brands can negotiate flexibility, transparency, and insights from retailersThe rise of joint marketing agreements and retail media-specific JBPsWhy marketing teams must be in the room - not just sales Hosted on Acast. See acast.com/privacy for more information.

What do HVAC techs, dentists, and high-performing PTs have in common? Turns out, they're all using AI tools to level up how they communicate, evaluate, and deliver results.In this raw, honest conversation, Jimmy, Dave, and Tony break down how PTs can reframe “sales” as clinical confidence, why recording evaluations might be the best training tool we're ignoring, and how this tech is already reshaping onboarding, CPGs, and practice growth.???? Topics Covered:Why PTs struggle with "sales" (and what to say instead)Real-time eval reviews + audio feedback loopsCPG updates driven by tech & documentationHow other industries train better, fasterGraham Sessions preview: questions that matter???? LINKS:Dave Kittle – Concierge Pain ReliefTony Maritato – YouTube ChannelPT Pintcast YouTube???? Subscribe & Follow:Apple: PT Pintcast on Apple PodcastsSpotify: PT Pintcast on SpotifyYouTube: PT Pintcast YouTubeLinkedIn: Jimmy McKayWebsite: ptpintcast.com

Send us a textSami Tellatin is Head of Water & Climate Solutions at Kilimo ( https://kilimo.com/en/ ), an organization that  connects companies with farmers in the same watershed to implement water-positive practices, generate measurable water savings, and secure resources for both communities and companies. Kilimo's operations already span 7 countries, helping steward water resources across more than 500,000 acres of land and partnering with global leaders like Microsoft, Google, Amazon, and major CPGs.In her role, Sami leads the design and deployment of scalable water-positive solutions that help companies, farmers, and communities address water scarcity through more efficient and sustainable irrigation practices.Prior to this role, Sami co-founded FarmRaise, an enterprise that unlocks funding for farmers and ranchers seeking to invest in their profitability and sustainability, allowing farmers to learn which public and private funding opportunities they're eligible for and streamlines the application process, moving the industry toward one common application that unlocks funding to drive conservation practice adoption.Sami has an MBA and MS (Land Use and Agriculture) at Stanford University. She previously conducted research and education efforts at the USDA-Sustainable Agriculture Research and Education (SARE) program and University of Missouri Extension, focusing on the economic and environmental impacts of cover crops in Midwestern farming communities. She has worked on farms in Missouri and Costa Rica and also holds a bachelor's degree in Biological Engineering from the University of Missouri.#SamiTellatin #Kilimo #WaterPositive #FreshwaterUsage #WatershedProtection #Agriculture #Farming #WatershedDegradation #ClimateChange #SystemicRisk #Ecosystems #HumanSurvival #GlobalStability #AquaticSpeciesLoss #BiodiversityDecline #DisruptedNutrientCycles #WaterborneDiseases #SanitationChallenges #ContaminatedDrinkingWater #GeopoliticalStrains #WaterConflicts #MigrationPressure  #STEM #Innovation #Science #Technology #Research #ProgressPotentialAndPossibilities #IraPastor #Podcast #Podcaster #Podcasting #ViralPodcastSupport the show

En este episodio de Café de Datos, donde el invitado Carlos Martínez, Director General del Fondo Mixto de Promoción Turística (FMPT) de la Ciudad de México, explora la intersección entre el urbanismo, la analítica de datos y la estrategia turística de cara a grandes eventos como el Mundial de Fútbol entrevistado por el Maestro Pedro Vallejo, Director General de Datlas.1. Visión Urbana y DiversidadCarlos Martínez inicia la conversación citando a Jane Jacobs como una influencia fundamental en su comprensión de las ciudades. Destaca que el valor principal de una urbe es su diversidad, un concepto que considera contradictorio frente a fenómenos actuales como la turismofobia o el rechazo al "otro". 2. Evolución del Fondo Mixto: De la Promoción a la InfraestructuraEl Fondo Mixto, creado en 1998 para conjuntar al sector público y privado, ha experimentado una transformación estratégica reciente. Históricamente, su función era utilizar el impuesto sobre hospedaje —recaudado tanto de hoteles tradicionales como de plataformas digitales— exclusivamente para la promoción. Sin embargo, bajo la dirección de Martínez, se reformó para permitir la inversión directa en infraestructura. Esta nueva visión sostiene que "no hay mejor promoción que tener una ciudad con infraestructura que funcione".3. El Mundial como Catalizador de DesarrolloEl Mundial de Fútbol actúa como el eje rector actual para la toma de decisiones presupuestarias. Entre los proyectos destacados se encuentra:• Renovación del Tren Ligero e Impacto Social4. Inteligencia de Datos y el Reto de la DigitalizaciónLa conversación resalta la importancia de la tecnología para medir el desarrollo real más allá del PIB, utilizando herramientas como imágenes satelitales para monitorear el crecimiento de la infraestructura en tiempo real. 5. Métricas Clave para la Toma de DecisionesPara mejorar la industria, Carlos propone un "tablero" de control basado en cinco pilares imprescindibles:a). Tasa de ocupación y recaudación: Análisis de la tarifa y las temporalidades.b). Gasto del turista: Martínez considera que actualmente esta métrica está subestimada debido a la falta de digitalización.c). Crecimiento de infraestructura hotelera: Mapeo de nuevas construcciones para dirigir las estrategias de promoción.d). Empleo formal: Seguimiento de la seguridad social y la rotación laboral para asegurar el impacto social del turismo.e). Turismo de espectáculos: Datos sobre el origen de los asistentes a grandes conciertos (como los de Metallica o Taylor Swift) que generan altas pernoctaciones.6. Proyectos Futuros y el Sector MICEHacia el futuro, la Ciudad de México busca profesionalizar el turismo de reuniones (MICE), que ya representa el 25% de los hospedajes de la ciudad. Para ello, se está desarrollando el Buró de Convenciones de la CDMX, con el objetivo de atraer eventos masivos que no solo generen derrama económica, sino también una transferencia de conocimiento hacia los habitantes de la ciudad.Support the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

Welcome to EP33 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.In this episode of Retail Media Therapy, the focus is on the intricacies of building a successful retail media sales team and effective strategies for maximizing revenue. The discussion reveals:• The importance of mastering the basics• Creating compelling sales presentations,• The benefits of selling media packages to manage margins and simplify decision-making for clients. The conversation also covers the critical role of sales team management, including motivation, tiering clients, and the crucial distinction between hunters and farmers in sales roles. Stay tuned for the next episode, which will shift the focus to the buy side and the navigation of JBPs by CPGs and suppliers. Hosted on Acast. See acast.com/privacy for more information.

Willkommen zur zweiten Episode mit Renata Horst. Diesmal sprechen wir über das folgende Thema: Gehen mit SystemWarum Gang weit mehr ist als Biomechanik – und was wir aus Robotik und Neurorehabilitation über menschliche Bewegung lernen können. Ein Blick auf das adaptive Gehirn und die enorme Menge an Feedback, die für sicheres Gehen notwendig ist. Was sind CPGs und warum ermöglichen sie automatisches Gehen?Warum selbst schwer neurologisch eingeschränkte Patient:innen oft noch ein basales Gangmuster zeigenBedeutung für Neuro- und OrthopädieEinfluss von Sehen auf Gleichgewicht, Schrittweite und StolperpräventionZusammenspiel von visuellem und vestibulärem System & die Rolle plantarer MechanorezeptorenTherapeutische AnsatzpunkteWie Stress, Angst und Hypervigilanz das Gangbild verändernGast: Renata Horst, M.Sc. N.A.P.-Akademie-Weiterbildungsinstitut | Index

In this episode, we chat with Charlotte Ashcraft of Just Born Inc. about how PACK EXPO East helps CPGs and brands solve real packaging challenges, from handling delicate products to navigating sustainability and EPR requirements, and why hands-on access to suppliers and technology matters.PACK EXPO East returns to Philly in February 2026. It's your east coast connection for packaging and processing solutions. Be there to catch up on the latest industry advances, connect with suppliers and land on the right solutions for your entire production line—from automation and sustainability to e-commerce and much more. Register today at packexpoeast.com.Register for PACK EXPO East today!

Show Highlights: Scott Walker's journey in cocoa at ADM and KSW Global. [04:19] Value creation at origin by shifting cocoa processing to West Africa. [07:50] Why trust is crucial for investing in origin-based processing. [10:53] The story and health philosophy behind Verse Chocolate. [13:28] How end-to-end supply chain insights drive innovation. [20:36] Scaling a chocolate CPG brand without sacrificing quality. [30:03] Can supply chain knowledge serve as a de-risking tool? [35:10] Learn the realities of shifting from commodities to CPG. [39:58] Strategies to create demand and brand traction in CPGs. [44:49] Find Scott Walker on LinkedIn at https://www.linkedin.com/in/scott-walker-00a23511/. To learn more about KSW Global, visit https://kswglobal.com/. Explore Verse Chocolate at https://versechocolate.com/?srsltid=AfmBOorFtAQslhluF2L33T1xDcHu40yNMuagEkBG-j7jF12IVmMokt7S. If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

In this conversation, Jessica Patterson and Florian Schmitzberger discuss the evolution of clinical practice guidelines (CPGs) from the Department of Defense (DOD) and their application in different contexts, particularly in light of the changes from the Global War on Terror (GWOT) to new healthcare environments. They emphasize the need for data to understand how these guidelines will perform in varied systems.TakeawaysThis isn't GWOT, this isn't Iraq, this isn't Afghanistan.Clinical practice guidelines (CPGs) evolved during GWOT.The performance of CPGs in different systems is uncertain.Data gathering is essential to assess guideline effectiveness.Understanding ground truth is crucial for guideline application.The DOD's CPGs were refined for specific contexts.New healthcare environments may challenge existing guidelines.The evolution of CPGs reflects changing military and healthcare needs.Questions arise about the adaptability of CPGs.Future research is needed to evaluate guideline performance.Chapters00:00 Introduction to the Podcast and Guests00:32 Data Collection and Research MethodologyFor more content, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.prolongedfieldcare.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Consider supporting us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠patreon.com/ProlongedFieldCareCollective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lobocoffeeco.com/product-page/prolonged-field-care⁠

BUFFALO, NY — December 30, 2025 — A new #research paper was #published in Volume 17, Issue 11 of Aging-US on November 26, 2025, titled “Epigenetic aging signatures and age prediction in human skeletal muscle.” In this study, first author Soo-Bin Yang and corresponding author Hwan Young Lee from Seoul National University College of Medicine investigated how DNA methylation patterns in skeletal muscle change with age. Their findings offer a new and highly accurate method for estimating a person's age, with potential applications in forensic science and aging research. Skeletal muscle is essential for movement, energy balance, and physical strength, functions that become more important to monitor as people age. This study improves our understanding of how muscle tissue changes over time at the molecular level. Unlike previous research, which mainly analyzed living individuals of European descent, this study used postmortem samples from an Asian population. “We analyzed DNA methylation profiles from 103 pectoralis major muscle samples from autopsies of South Korean individuals (18–85 years) using the Infinium EPIC array.” The researchers analyzed DNA from over 100 pectoralis major muscle samples taken from individuals aged 18 to 85. They identified 20 DNA methylation sites, called CpGs, that were strongly associated with age. These CpGs were found in genes involved in muscle function, stress response, metabolism, and age-related diseases. Using these markers, the team built two machine learning models to predict age: one using Next-Generation Sequencing (NGS) and another using Single Base Extension (SBE). Both models were highly accurate, with average prediction errors between 3.8 and 5.5 years. The new “epigenetic clocks” outperformed existing age-prediction models designed for other tissue types. However, when applied to cardiac and uterine muscle, these models showed much lower accuracy, reinforcing the need for tissue-specific approaches in molecular age estimation. Beyond predicting age, the study also provides insight into how DNA methylation may affect muscle aging. Several of the identified CpGs were located in regions that regulate gene expression, being associated with a reduction of it in older muscle samples. Some of the affected genes are associated with sarcopenia, an age-related loss of muscle mass and strength. Overall, this study introduces two reliable and cost-effective methods to estimate age from skeletal muscle, even when the DNA is partially degraded, making it especially useful in forensic settings. It also offers a path forward for developing future therapies that may slow age-related muscle decline and highlights how skeletal muscle aging can differ depending on population, tissue type, and anatomical location. DOI - https://doi.org/10.18632/aging.206341 Corresponding author - Hwan Young Lee - hylee192@snu.ac.kr Abstract video - https://www.youtube.com/watch?v=1i6Ua0cceMU Sign up for free Altmetric alerts about this article - https://aging.altmetric.com/details/email_updates?id=10.18632%2Faging.206341 Subscribe for free publication alerts from Aging - https://www.aging-us.com/subscribe-to-toc-alerts Keywords - aging, skeletal muscle, age, DNA methylation, next generation sequencing, single base extension To learn more about the journal, please visit https://www.Aging-US.com​​ and connect with us on social media at: Bluesky - https://bsky.app/profile/aging-us.bsky.social ResearchGate - https://www.researchgate.net/journal/Aging-1945-4589 Facebook - https://www.facebook.com/AgingUS/ X - https://twitter.com/AgingJrnl Instagram - https://www.instagram.com/agingjrnl/ LinkedIn - https://www.linkedin.com/company/aging/ Reddit - https://www.reddit.com/user/AgingUS/ Pinterest - https://www.pinterest.com/AgingUS/ YouTube - https://www.youtube.com/@Aging-US Spotify - https://open.spotify.com/show/1X4HQQgegjReaf6Mozn6Mc MEDIA@IMPACTJOURNALS.COM

The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). Follow Bryan on LinkedIn at: https://www.linkedin.com/in/bwleachFollow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/Follow Ibotta online at: https://ipn.ibotta.com/Bryan answers these questions:Ibotta started as a wildly successful cashback app. When did you first realize the company needed to evolve into a performance-marketing platform that could power promotions for national brands and retailers—not just consumers?Take us to the moment when the vision for the Ibotta Performance Network crystallized. What was the “aha” moment that told you the future wasn't DTC incentives, but a full-funnel, retailer-connected promotions ecosystem?When you think back to the earliest days of the IPN, how did the partnership with Walmart come together, and what did that milestone unlock for Ibotta's trajectory?The IPN is now a fundamentally different engine than it was two years ago. How have new partners like Instacart and DoorDash, plus an elevated focus on measurement, reshaped the network?You're now reaching more than 200 million consumers. What does true personalization look like at this scale, and what have you learned about delivering the right promotion to the right shopper at the right moment?When you talk to brand partners today, what are the top priorities they're solving for—and why is the traditional ROAS framework failing them?You've compared LiveLift to the launch of the IPN in terms of strategic importance. What gap does LiveLift fill, and why is this such a pivotal moment in Ibotta's evolution?How does LiveLift help quantify the true incremental impact of promotions—whether that's velocity, basket expansion, or shortening the repurchase cycle?CPGs keep saying they struggle to tie promotions directly to outcomes. How is Ibotta helping close that measurement gap, and what does the Liquid Death case study reveal about what's possible?If you had to project 1–3 years out, how do you see the promotions landscape transforming—and what will separate the brands that win from those that fall behind?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Cerramos la Temporada 13 de Café de Datos con un análisis exhaustivo del tema turístico que dominará 2026: la Copa Mundial de la FIFA. Y comienza la fiebre mundialista en el programa de más datos de MÉXICO.DATOS CLAVE DEL MUNDIAL: El torneo pasará de 32 a 48 selecciones, sumando un total de 104 partidos. La FIFA espera un récord histórico de asistentes, estimando entre 5.5 y 6 millones de personas con boleto.La derrama económica total proyectada para las sedes en Norteamérica es de $5,000 millones de dólares. Específicamente, en las tres ciudades mexicanas, la derrama micro (restaurantes, bares, transporte) se estima en unos $500 millones de dólares.México será sede de 13 partidos: 5 en el Estadio Azteca (que albergará la inauguración el 11 de junio, siendo el único estadio en la historia en hacerlo tres veces), 4 en Monterrey (Estadio BBVA), y 4 en Guadalajara (Estadio Akron). El flujo de visitantes presionará el hospedaje, con incrementos estimados entre 300% a 500% en las zonas cercanas a los estadios en Monterrey y Guadalajara.CÓMO CONSEGUIR BOLETOS ANTES QUE NADIE: El secreto reside en la plataforma oficial de coleccionables de la FIFA: collect.fifa.com/marketplace. Olvídate de la limitada lotería Visa y de Ticket Master.Lo que debes buscar es un NFT con el filtro "Derecho a Compra" (Right to Buy). Este NFT actúa como un fast pass, garantizando acceso a una ventana de compra a precios competitivos, que pueden ser hasta una tercera o cuarta parte del costo de los boletos de hospitalidad (los cuales son 4 a 6 veces más caros que un boleto regular).EL PROCESO CRIPTO: Para adquirir el NFT, necesitarás habilitar una wallet de criptomonedas (como MetaMask). Y asegurarte de que se transfiera a la red Avalanche, ya que es la única aceptada por FIFA para esta transacción.El NFT te asegura la posibilidad de adquirir boletos en stock reservado. ¡Se recomienda realizar este proceso antes del 5 de diciembre!.Hasta aquí el episodio, recuerda seguirnos en redes para más noticias como estas. Gracias por estar en Café de Datos esta temporada y eespera algunos episodios especiales.Si quieres asesoría en crypto busca a SIGNEDBYJULIO en INSTAGRAMURL PARA EL MARKETPLACE DE FIFA COLLECThttps://collect.fifa.com/marketplace?tags=right-to-buy DISCLAIMER: El equipo de DATLAS Y CAFÉ DE DATOS se deslinda del funcionamiento de la plataforma. Dado que la dependencia para que el proceso de compra de boletos de FIFA depende de terceros . Sólo son consejos de amigos, pero es responsabilidad de quien lo tome.Support the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber.Follow Kristi on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-advertising/Follow Uber online at: https://www.uber.com/us/en/advertising/Kristi answers these questions:Can you walk us through your role at UBER Ads and how the organization fits within the broader UBER ecosystem?What unique value does UBER bring to the retail media landscape, especially compared to traditional players like retailers or streaming platforms?What makes advertising within the food delivery sector different from other consumer industries?  What types of CPG brands are seeing the most success on UBER Ads—and why?How do you balance the needs of large national CPGs vs. emerging or local brands?Can you share a campaign or partnership or examples that exemplify what "great" looks like on UBER Ads? aka what is best in class?What role does data play in segmenting and targeting audiences? How do you balance broad reach with personalization?What key performance indicators (KPIs) do you consider most critical when evaluating ad success at UBER? Can you share some examples of how data insights have directly influenced campaign adjustments?How do you tailor campaigns to resonate with diverse local markets versus a national audience? What does working with UBER ads entail - aka the customer experience?What advice would you give to brands, especially in the consumer packaged goods arena, looking to leverage digital advertising for growthCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

El episodio se centró en la transformación digital y la gestión del talento, con Laura Lozano, directora general (CEO) de Rhematch. Laura , con amplia experiencia en recursos humanos y desarrollo organizacional nos platica de su historia profesional y lo qué evocó la creación de RHEMATCH.Rematch es una empresa tecnológica nativa digital que nació de la necesidad de grandes multinacionales de encontrar su talento oculto, tanto interno como externo. La empresa utiliza Inteligencia Artificial (IA) para aumentar las capacidades de búsqueda de talento.Uno de sus aportes clave es superar las limitaciones de los sistemas tradicionales de seguimiento de candidatos (ATS). Rematch realiza una inferencia de palabras, buscando más allá de keywords exactos (ej., infiere "comunicación" si se usó "oratoria"). Esto evita que candidatos aptos sean descartados por un mal algoritmo.Para la estrategia de recursos humanos (RH), se subraya la importancia de tomar decisiones basadas en evidencia mediante el análisis de datos (Talent Analytics). Esto incluye analizar todo el embudo de reclutamiento (desde clicks en publicaciones hasta la conversión de ofertas aceptadas) para identificar ajustes estratégicos.Habilidades Clave para la Era de la IALa necesidad de aprendizaje constante (reskilling/upskilling) es crucial, ya que nadie está exento de que sus conocimientos se vuelvan obsoletos. Las habilidades más buscadas por las empresas incluyen:1. Capital Social: Desarrollar contactos no redundantes (gente fuera de la propia carrera o círculo social) para obtener información diversa y mayores oportunidades.2. Agilidad y Resiliencia: La capacidad de adaptarse rápidamente al cambio y a que las cosas no salgan como se planea, vital en la transición a la IA.3. Terminar lo que se Empieza: Se valora altamente la habilidad de finalizar proyectos iniciados.4. Uso de la IA: Es importante aprender a hacer un buen prompt (similar a cómo se requería saber Excel), pero manteniendo las bases teóricas para revisar y validar la información que la IA genera, evitando así que esta "alucine". Es necesario asegurar que haya "humans in the loop" para revisar decisiones críticas.Retención de Talento y CulturaLa rotación de personal es un "dolor latente" que consume recursos y genera variabilidad y errores. Para la retención, las empresas deben satisfacer las necesidades del colaborador en orden jerárquico (similar a la Pirámide de Maslow):1. Básicas: Salario suficiente para la calidad de vida.2. Pertenencia: Sentido de acogida (especialmente en áreas operativas).3. Impacto: Los colaboradores buscan ver el propósito e impacto de su trabajo en la compañía.En cuanto a la cultura empresarial, se identifica la oportunidad en México de migrar de una "cultura de la culpa" a una "cultura de la innovación", donde se permita el fracaso en ambientes controlados y se recompense la toma de riesgos en lugar de castigar los errores.Support the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

Seasoned deal advisors share the emerging trends shaping valuations, investor expectations, and what founders must do now to stay competitive

Este episodio de podcast Café de Datos by Datlas, grabado a través de videollamada debido a que los participantes se encontraban en diferentes ciudades, es el "segundo café de datos" y presenta a Miguel Huerta, CEO de NANTLI LIVING.La industria del turismo es muy apasionante, aunque carece de mucha información y contenido. El sector representa el 8.4% del Producto Interno Bruto y requiere profesionales, ya que las universidades no siempre generan el talento que se necesita en el día a día para generar ingresos. El profesional del turismo del siglo XXI necesita controlar la información (del nivel macro al micro) y debe trabajar con las cinco P's de comercialización (producto, plaza, promoción, personas, y otra palanca no especificada). Actualmente, estos profesionales ven la Inteligencia Artificial como un complemento para su estrategia.NANTLI LIVING comenzó hace casi cinco años, partiendo de la premisa de que muchas iniciativas de turismo privado son vistas, lamentablemente, como algo complementario. La empresa ha evolucionado de ser la primera cadena de glampings en México a un holding de turismo con cinco unidades de negocio:1. Cadena de Glamping: Son dueños de dos propiedades y representan a otras dos (sumando cuatro ubicaciones: Monterrey, Puerto Morelos y San Miguel de Allende).2. Turoperadoras: Tienen tres, ubicadas en Tlaxcala, San Miguel de Allende y próximamente en Monterrey.3. Comercialización de Hoteles: Ofrecen sus principios replicables a hoteles (e incluso Airbnbs), democratizando el acceso a conocimiento y talento, ya que el 80% de los hoteles en México son independientes con menos de 15 llaves.4. Ovuiu (Obviobook): Plataforma para digitalizar iniciativas de turismo. Permite crear un canal de venta directo mediante una página web en menos de cinco minutos, sin comisiones y con el dinero fluyendo directamente al prestador de servicios turísticos.5. Consultoría: Dirigida a empresas que buscan profesionalizar sus iniciativas turísticas, incluyendo cadenas hoteleras con más de 150 llaves.Se revisaron las predicciones para Turismo del último episodio del 2025 y también ahora se hicieron algunas para el 2026 ¿Acertamos? Descúbrelo en el episodioSupport the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

Podcast de Café de Datos Datlas, donde el anfitrión Pedro Vallejo conversó con su invitado, Juan José Cabrera, en la Ciudad de México. La conversación se dio en el marco del evento "EY Entrepreneur of the Year" (Emprendedor del Año), del cual Cabrera y Vallejo fueron finalistas.En su episodio 185 de Podcast con Juan José Cabrera quien es economista y abogado, especializado en competencia económica y regulación, con más de 12 años de experiencia en la implementación de políticas públicas, atracción de inversiones, y transformación digital en los ámbitos federal, estatal y municipal. Actualmente, es Director de la consultora ESZ Smart Solutions, Vicepresidente Nacional de Mejora Regulatoria en la COPARMEX, y consultor del programa de mejora regulatoria de USAID.ESZ Smart Solutions nació de la comprensión de que el gobierno federal no tenía la capacidad o el enfoque para resolver los problemas regulatorios puntuales de estados y municipios, abriendo una oportunidad para actores privados y académicos. Cabrera afirma que su propósito es "lograr un país más competitivo" y que se enamoró del problema que busca resolver, no solo de la solución.Respecto al futuro de GovTech en México, Cabrera observa un hype (interés) importante, pero subraya la necesidad de canalizar esa inversión, ya que la tecnología es solo un medio y un habilitador, no el fin. Una implementación errónea de GovTech resulta en la atomización digital, donde el ciudadano experimenta una "peregrinación digital" de sistema en sistema, requiriendo múltiples usuarios y contraseñas.El principal reto no es tecnológico, sino la voluntad y visión de los tomadores de decisiones. En México, especialmente a nivel municipal (debido a periodos cortos de 3 años), los alcaldes tienden a casarse con soluciones que pueden capitalizar políticamente, como inaugurar infraestructura, en lugar de invertir en mejoras sistémicas y menos visibles como el uso de datos, que mejoran las finanzas públicas y combaten la corrupción.Sobre el reconocimiento Entrepreneur of the Year, Cabrera lo ve como un impulso para seguir innovando y luchando con estrategia e inteligencia. Pedro Vallejo complementa que el camino del emprendedor requiere ser valiente (por la lucha contra corriente y la coyuntura cambiante) y fomentar la colectividad (trabajar en equipo y apoyarse entre colegas).Cabrera resalta que el emprendedor mexicano (90% Pymes) quiere cumplir con la ley, pero las barreras regulatorias se lo impiden (información desorganizada, sistemas que fallan, trámites presenciales de horas), lo cual genera un alto costo de oportunidad.Finalmente, su consejo es: haz lo que te apasione y sé resiliente. Enfatiza que emprender no es para todos, ya que requiere una alta capacidad de aguantar la incertidumbre y la falta de control. Se necesitan personas capaces tanto liderando negocios como formando parte de los equipos que los respaldan.Conecta con ESZ en: Inicio - ESZ Smart SolutionsInvitación al data day en Monterrey, Nuevo León, México este 21 de Octubre de 2025Support the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

En este episodio de Café de Datos, rompemos el hielo con Daniel Quintanilla, fundador de INVERTECA y su filosofía de inversiones a largo plazo es la que INVERTECA busca replicar en el sector inmobiliario.INVERTECA es una plataforma de financiamiento colectivo inmobiliario (o crowdfunding inmobiliario) que inició su proceso regulatorio en 2019. Su propósito central es democratizar el acceso a las bienes raíces, un sector que tradicionalmente estaba "limitado nada más a personas con alto poder adquisitivo".¿Cómo funciona la inversión fraccionada?Daniel explica que la plataforma permite al inversionista obtener una "rebanada del pastel" en lugar de tener que comprar el inmueble completo. Este sistema abre la posibilidad de invertir "desde 20 mil pesos". Además de la accesibilidad, INVERTECA resuelve los "pains" del inversor directo, como el cobro de la renta, el mantenimiento o la complejidad de los contratos.Regulación y Seguridad: La Clave Contra el FraudeUno de los diferenciadores más importantes que se aborda es la seguridad. INVERTECA es una institución de financiamiento colectivo autorizada que está regulada y supervisada constantemente por la Comisión Nacional Bancaria y de Valores (CNBV), el Banco de México (Banxico) y la Condusef.Esta supervisión rigurosa protege al inversionista contra la "inversión fantasma", asegurando que las operaciones y la seguridad de la información sean transparentes. La inversión está respaldada por un bien físico, tangible, ya que tu inversión está garantizada por la propiedad misma.Tecnología y Due DiligenceLa tecnología es la base de la operación, permitiendo que cualquier persona bancarizada, con acceso a internet, pueda registrarse e invertir todo de manera digital desde su celular o computadora.Antes de enlistar cualquier oportunidad, INVERTECA realiza un profundo proceso de due diligence (análisis) que incluye:• Análisis legal, financiero y de mercado.• Revisión de la plusvalía histórica y proyección de la zona.• Detalles de contratos y viabilidad financiera del proyecto.Impacto y Visión de FuturoFinalmente, Daniel comparte la visión de impacto: no solo buscan generar rendimientos, sino también un impacto social positivo. Al crear copropiedad fraccionada, fomentan un sentido de pertenencia en la comunidad y un interés colectivo en el cuidado de las zonas y propiedades.Escucha el episodio para entender cómo llevar el sector inmobiliario al Siglo XXI e invertir de manera consciente, inteligente y diversificada.¡Encuentra más información sobre INVERTECA en inverteca.mx y en todas sus redes sociales desde www.inverteca.mxInvitación al data day en Monterrey, Nuevo León, México este 21 de Octubre de 2025Support the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

En este episodio de Café de Datos, el anfitrión da la bienvenida por segunda ocasión a Oscar Rangel, CEO y cofundador de Muvit, marcando un hito al ser el segundo invitado en toda la historia del podcast en regresar.Muvit es una empresa que, desde 2019, se enfoca en impulsar la digitalización del transporte de carga en México, ofreciendo soluciones logísticas como entregas de última milla, fletes nacionales e internacionales, y desarrollo de un SaaS (Software as a Service) para mejorar la cadena de suministro, tanto de Empresas Embarcadoras como Empresas Transportistas facilitando el cumplimiento de regulaciones y mejores prácticas, crucial ante el crecimiento del nearshoring. Oscar Rangel, cuya trayectoria incluye liderazgo operativo y comercial en empresas como Red Express, Grupo Dach, Merx-Trade y Megasport, explica que su salto al emprendimiento logístico fue motivado por una constante: la necesidad de simplificar procesos y mejorar la comunicación con el equipo. El episodio se centra en cómo Muvit utiliza el análisis de datos para optimizar la cadena de suministro: Recolección Estructurada de Data: Se recopila información estructurada para determinar a quién, dónde y cómo se entrega, así como el tipo de vehículo necesario. Utilizan algoritmos para definir si el producto cabe en la caja o si se debe cambiar de unidad, y para cuadrar horarios debido a restricciones de zona. 2. Eficiencia Operativa: Aunque los operadores "crack" conocen las rutas, el sistema busca prever problemas (como la falta del conductor o el tránsito) para mantener la eficiencia. El algoritmo planifica la distribución, permitiendo que el cliente mantenga la prioridad en las entregas (el factor 80-20), lo que se convierte en una nueva restricción para el modelo de optimización. El Factor Humano y la Tecnología: Oscar enfatiza que el operador es la cara de la empresa ante el cliente y es, a menudo, el "eslabón más olvidado". Muvit trabaja para ser un "puente" que conecte la voz del operador con los transportistas y embarcadores, logrando que sus ideas de mejora sean escuchadas. Esta estrategia ha ayudado a alcanzar niveles de eficiencia de entrega excepcionalmente altos (cercanos al 99.99%). Casos de Éxito impulsados por Datos: • Rediseño de Rutas: Estando en Red Express, Oscar lideró el rediseño de rutas que combinó la escucha del equipo operativo con la centralización de un hub en puntos intermedios (como San Luis Potosí). Esto permitió reconfigurar rutas y liberar carga prioritaria, resultando en una reducción del gasto operativo del 14% y una mejora del 12% en el cumplimiento de la promesa de entrega. • Costo Real de Venta: En un rol anterior (Merx-Trade), la implementación de un sistema de gestión de inventarios y demanda permitió tener claro el costo, los mínimos de inventario y anticipar compras basadas en la demanda estacional. Esto facilitó el control logístico (evitando extravíos y pedidos sin stock) y ayudó a superar un récord de ventas en un 45%. Desafíos Culturales y el Futuro: Oscar aborda el desafío de "evangelizar" a una industria tradicional. Inicialmente, los usuarios ven la tecnología como "más chamba" (más trabajo), lo que requiere un pitch de venta diferente para el usuario final que para el tomador de decisiones. Muvit está liberando un Support the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

El episodio de Café de Datos de www.datlas.mx presenta a Dulce Yáñez, Consultora de Imagen Profesional y Personal y Gerente de Comunicación e Imagen en el programa Enlace del Tecnológico de Monterrey. La conversación se centra en la intersección entre la imagen personal y la comunicación estratégica, especialmente en el contexto del storytelling de datos.La Imagen como Herramienta EstratégicaDulce Yáñez define la imagen personal como una herramienta de comunicación que va más allá de la estética o lo superficial. Su propósito es crear conciencia de que la imagen no es vanidad, sino una estrategia. La imagen comunica la personalidad y los valores del individuo sin siquiera hablar, influyendo en los demás y abriendo oportunidades.El objetivo de la consultoría de imagen es ayudar a profesionales, líderes y equipos a proyectar una imagen que sea auténtica, estratégica y coherente con sus metas laborales.Storytelling de Datos e Imagen PersonalEl anfitrión (Pedro) explica que el storytelling de datos es el arte y la ciencia de encapsular análisis e información en historias para ser memorables y persuadir a la audiencia en exposiciones de negocios. La imagen personal juega un papel crucial como influencia no verbal que acompaña y refuerza el mensaje verbal.Un error fundamental es no ser conscientes de que la imagen es una herramienta estratégica o no ser congruentes entre lo que se comunica verbalmente y lo que se proyecta visualmente.Principios Clave de la Imagen ProfesionalPara asegurar una presencia memorable y estratégica, Dulce Yáñez enfatiza varios puntos clave:Congruencia: La imagen debe hacer match con el rol profesional, el sector (ej. banca vs. emprendimiento), y la identidad.Contexto: Es vital conocer el código de vestimenta de cada evento, reunión o industria. Si se desconoce el código, una regla no escrita es ir "mejor arreglado que desarreglado" (better dressed than underdressed).Comunicación con la Vestimenta: La ropa puede ser utilizada estratégicamente para transmitir objetivos de liderazgoConecta con Dulce Yáñez Consultora de Imagen en LinkedIn y @dulceyanez_imagen en Instagram y dile que la conociste en Café de DatosSupport the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

El episodio de Café de Datos cuenta con la participación de Mauricio Leal, Operations Director/CTO en el Centro de Innovación Industrial en Inteligencia Artificial (CIIA). El CIIA como Ecosistema TecnológicoMauricio Leal define al CIIA como un ecosistema que conjuga distintos actores que contribuyen al desarrollo y la innovación. Estos actores incluyen desarrolladores tecnológicos globales, organismos, la academia, y la Secretaría de Economía. Un aprendizaje fundamental fue la necesidad de ser agnósticos en tecnología. Intentar decir que se puede hacer "lo que sea con IA" es equivalente a no poder hacer nada, por lo que el ecosistema incluye empresas especializadas en rubros específicos como drones, redes privadas 5G o ciberseguridad.Casos de Aplicación Concreta de IALeal compartió dos ejemplos de proyectos desarrollados por el centro:1. Visión por Computadora (Manufactura): Se creó un sistema de medición para herramentales (guías y dados) utilizados en la extrusión de plásticos. El sistema utilizó una cámara de 25 megapíxeles y neumática, reduciendo la inspección de 5 horas a solo minutos. El Retorno de Inversión (ROI) de este proyecto fue de menos de un año. Además, se detectó un "efecto colateral": el sistema reveló que los herramentales no se estaban limpiando correctamente, lo que podría haber causado problemas de calidad.2. Ciencia de Datos (Retail): El proyecto, llamado "History Adjuster," se enfocó en ajustar la información histórica de ventas. La necesidad era limpiar los datos para la planeación de la demanda, eliminando picos o anomalías generados por eventos no recurrentes, como un fin de semana de "La Ieca" o un clásico deportivo en Monterrey. Este modelo ayudaba al cliente a hacer una mejor planeación de la demanda.Tendencias a Futuro: De Big Data a Edge ComputingAl visualizar el futuro de 5 a 10 años, Leal señaló la importancia de seguir las tendencias de entidades como Gartner y McKinsey. Las áreas de crecimiento clave son el Cloud, el IoT, y el Design Thinking.Prototipado y el Ciclo de InnovaciónEl principal desafío es el tiempo: el cliente se desespera si los resultados no son inmediatos. Por ello, el ciclo completo de ideación, valoración, y prototipado no debe exceder de 4 a 6 meses. También es válido, si los datos no son lo suficientemente maduros o estructurados, dar un paso atrás y enfocarse primero en la organización de los datos antes de aplicar IA.Como consejo final, Leal exhortó a la audiencia a familiarizarse con las tecnologías (declarando ser un gran fan de ChatGPT) y a no forzar la máquina, es decir, aplicar la IA solo donde realmente se necesita. Subrayó que, aunque los puestos de trabajo se transformarán, el reentrenamiento (reskilling) será esencial para la audiencia.Para contacto, se puede acceder al CIIA a través de contacto@ciia.mx o en www.ciia.mx.Support the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

El episodio de Café de Datos, el podcast de analítica de Datlas, fue grabado desde las instalaciones del Centro de Innovación Industrial en Inteligencia Artificial (CIIA), ubicado en el Monterrey IT Cluster. El anfitrión fue Jesús Jaime Sáenz Anzaldúa, quien es un experto profesional, presidente del Consejo del Centro de Inteligencia Artificial en el Monterrey IT Clúster.Origen y Vocación del CIIAEl CIIA se consolidó como un centro especializado destinado a la promoción de la inteligencia artificial, ofreciendo un ecosistema para todas las organizaciones de Nuevo León interesadas en utilizar esta tecnología.El centro está abierto a todas las empresas, estudiantes o individuos interesados en usar la IA, ya sea para uso particular o para desarrollar aplicaciones. El CIIA ofrece acceso a laboratorios, conocimiento, y un grupo de doctores que asesoran y guían a los visitantes para lograr sus objetivos.La Inteligencia Artificial: Definición y RamasSe destacaron varias ramas de la IA:Visión Computacional (Computer Vision): Se utiliza para expandir la capacidad visual, donde una cámara puede analizar imágenes o videos y responder preguntas específicas con precisión. Un caso concreto de uso en el CIIA fue en el control de calidad en la manufactura, superando la capacidad de la inspección visual humana.Analítica de Datos: Supera la velocidad humana para analizar, sumar, y restar grandes volúmenes de datos. Es esencial para predecir la demanda, el clima, el mantenimiento en plantas, el fraude bancario, o la mejor ubicación de productos en una tienda.Retos y Claves para la Implementación ExitosaRespecto al impacto laboral, Sáenz argumentó que la IA no acabará con empleos, sino que los transformará. Las actividades mecánicas y repetitivas (físicas o mentales) son susceptibles de ser sustituidas por algoritmos, pero los puestos que requieren ingenio, sensibilidad, y actividad humana (como la docencia) no serán reemplazados.Se discutió un estudio del MIT que señala que solo el 5% de los proyectos de IA generativa han arrojado un ROI positivo, una situación que Sáenz compara con el auge de las empresas dot-com. Las causas de fracaso están ligadas a la falta de claridad en los objetivos y la calidad de los datos.Para que la implementación de la IA generativa sea exitosa, se necesita:Definir un Objetivo Claro: Saber si se busca reducir costos, mejorar el servicio al cliente, acortar tiempos de entrega, o reducir costos de investigación.Contar con Datos Confiables: La IA necesita datos abundantes, precisos e inmediatos. Si la información no es confiable, la IA puede "alucinar" o dar consejos sin sentido.Asesoramiento Experto: Las empresas que han tenido éxito se han asesorado con expertos. Implementar IA es como reclutar a alguien: requiere un onboarding (capacitación) e instrucciones claras.Sáenz cerró con una invitación a contactar al CIIA en el PIIT, cerca del aeropuerto de Apodaca, para aprovechar sus recursos y asesoramiento en el desarrollo de prototipos y pruebas de concepto de iniciSupport the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

Bienvenido al episodio 179 del Podcast Café de DatosExploramos la innovación y el desarrollo del ecosistema tecnológico en Monterrey. Dirigido por Pedro Vallejo, socio fundador y Director General de Datlas, y con la impecable producción de César Salinas, socio cofundador de Datlas, tenemos el honor de conversar con Nelly Andrade, una destacada profesional y líder con más de una década de experiencia en innovación, emprendimiento y consultoría.Nelly Andrade, una experta en su campo, es reconocida por su trabajo en banca y como miembro del Consejo de Administración del Grupo Andrade, donde ha liderado la profesionalización y la creación de nuevos canales de negocio. Con un MBA, certificación en Project Management y una licenciatura en Comunicación y Medios Digitales, su trayectoria incluye haber sido cofundadora de Situ Express, logrando su expansión nacional y recibiendo el reconocimiento en PYMES Competitivas 2022. Desde 2025, Nelly forma parte de Amelia, una red global de mujeres emprendedoras dedicada a reducir las brechas de género en los negocios, destacando sus fortalezas en gestión de proyectos, empresas familiares y desarrollo empresarial.Nelly nos explica cómo la innovación debe buscar mejorar la experiencia del consumidor, optimizar procesos y ofrecer soluciones personalizadas. Uno de los puntos clave del episodio es la Monterrey Tech Week, un evento que Nelly está impulsando con gran pasión. Nos explica que una Tech Week, a diferencia de los eventos tradicionales, es un concepto descentralizado y colaborativo, replicado de modelos exitosos en ciudades como Nueva York y San Francisco. La Monterrey Tech Week se organiza "por el ecosistema y para el ecosistema", buscando que cada evento tenga un propósito claro, fomente conexiones genuinas, negociaciones, impulsos y colaboraciones de valor.Para los asistentes, la semana del 3 al 9 de noviembre promete una variedad de experiencias: conferencias, talleres, meetups, noches de pitch, fiestas, torneos deportivos como el de pádel, y la oportunidad de disfrutar de la cultura regiomontana a través de eventos como la tradicional carnita asada. Nelly enfatiza la importancia de asistir con una mentalidad abierta y una agenda clara, buscando un networking estratégico que trascienda el simple intercambio de tarjetas. Recintos oficiales como el Pabellón de la Rectoría del Tec de Monterrey, el Pabellón FEMSA, Daikin, Spark Space de BBVA, WeWork, y Digital Hub, entre otros, serán anfitriones de actividades, incluyendo la participación de fondos de Silicon Valley interesados en invertir en startups locales.Nelly invita a todos los actores del ecosistema – emprendedores, corporativos, inversionistas, universidades y gobierno – a sumarse, ya sea proponiendo eventos o participando en experiencias que alineen con sus objetivos. No te pierdas esta oportunidad de conectar con la vanguardia de la tecnología y la innovación en México. Para más detalles y para registrarte en los eventos, visita Monterreytechweek.mx. ¡Porque los datos y la tecnología van mejor con café!Support the showRecuerda que puedes conectar con nuestras redes y sitios web. En Datlas nos dedicamos a responder la pregunta DÓNDE con la mayor cantidad de datos que nadie en México. Lo hacemos a través de nuestras soluciones de análisis de entorno, monitor de indicadores y Retail & CPGs solver. Conoce más en www.datlas.mx , en nuestras redes: @DatlasMX | Instagram, Facebook | Linktree y aprende vía el sitio web de www.datlasacademy.com

In this episode of the PFC Podcast, Dennis and Kevin dive deep into the complexities of ketamine, exploring its pharmacodynamics, pharmacokinetics, and practical applications in emergency medicine. They discuss the drug's disassociative properties, its analgesic effects, and the importance of individualized dosing based on patient physiology. The conversation also touches on the risks of catecholamine depletion and the management of side effects, particularly in trauma patients. Throughout the discussion, Kevin shares valuable insights and practical advice for medics and healthcare professionals using ketamine in real-life scenarios.TakeawaysKetamine is an NMDA receptor antagonist with various effects on the body.It can cause profound analgesia and disassociation at different doses.S-ketamine is preferred for its more intense analgesic effects and quicker recovery.Dosing should be individualized based on patient condition and physiology.Ketamine can lead to catecholamine depletion, especially in trauma patients.Smaller doses are safer for patients with compromised vital signs.Analgesic effects can be achieved without full disassociation at lower doses.Managing side effects is crucial, especially in the 'party zone' of ketamine use.Always have a plan for potential complications when using ketamine.Refer to clinical practice guidelines (CPGs) for best practices.Chapters00:00 Understanding Ketamine: Basics and Mechanisms09:17 Pharmacokinetics of Ketamine: How It Works15:58 Dosing Ketamine: Individualized Approaches25:23 Analgesic Properties of Ketamine: Beyond Disassociation31:39 Managing Side Effects: The Party Zone and Hallucinations39:19 Catecholamine Depletion: Risks and Considerations43:05 Practical Advice for Medics: Using Ketamine SafelyFor more content, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.prolongedfieldcare.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Consider supporting us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠patreon.com/ProlongedFieldCareCollective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lobocoffeeco.com/product-page/prolonged-field-care

Guest: Kerry Sanders, Digital Press Guru at EFIHosts: Adam Peek, The Label King (@thelabelking on TikTok)This podcast is sponsored by awesome packaging solutions that get us fired up like Specright! Get ready to have your mind blown! In this episode, Adam is joined by EFI's Kerry Sanders to unveil a packaging innovation so cool, it's going to change the game. We're talking about the incredible collaboration between EFI and Packsize that brings digital printing and right-sized packaging together in one seamless, on-demand solution.Adam shows off a box that was designed and printed in minutes—a process that used to take weeks. We dive deep into how the EFI Nozomi press, in partnership with Packsize, is completely disrupting the corrugated packaging industry. This isn't just about making a box; it's about turning every package into a marketing asset, a communication tool, and a brand-building billboard.Key Takeaways:* On-Demand Printing is Here: Forget pre-made plates and long lead times. The EFI Nozomi press can create and print a custom box in a matter of minutes, right on the production line.* Goodbye to Waste: This solution drastically reduces waste by printing on-demand and creating the right-sized box every single time. It's a win for sustainability and your bottom line.* Your Box is a Billboard: We discuss the game-changing concept of "On-Box Advertising" (OBA). With digital printing, you can instantly create personalized, regionalized, or seasonal campaigns on your packaging—all without extra costs or lead times.* The Power of Personalization: Variable data printing allows you to add unique names, messages, or even QR codes to each box. Imagine a birthday box that says, "Happy Birthday, [Customer's Name]!" This is how you build a connection with your customers.* Beyond E-Commerce: The benefits extend far beyond direct-to-consumer. We explore how this technology can be a game-changer for CPGs and brands looking to streamline their repacking processes and reduce manual labor.A Special Invitation!Don't miss the full deep-dive! Join Adam, Kerry, and two other industry experts for an exclusive webinar on this groundbreaking technology. They'll be talking more about the insane possibilities for brands, retailers, and 3PLs.Date: September 3rd, 2025 Time: 2:00 PM ESTCan't make it live? No problem! As long as you register, you'll get access to the recording to watch on your own time. Click here to sign up! How to Connect:* Kerry Sanders: Connect with Kerry on LinkedIn or email him at kerry.sanders@efi.com* Adam Peek: Find Adam on LinkedIn and TikTok (@thelabelking)* EFI: Learn more about the EFI Nozomi press and their other digital solutions at www.efi.com* Packsize: Explore Packsize's right-sized packaging solutions at www.packsize.comThis podcast is sponsored by awesome packaging solutions that get us fired up like Specright! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

In this episode of Retail Perch, we welcome back Ron Bonacci, who shares his journey from grocery bagger to marketing expert in retail. Ron reflects on his longtime friendship with the hosts, talks about the evolving role of CPGs, and offers insights from his time at Kroger on how to make data truly actionable. He also explores the growing impact of Retail Media Networks, bringing together both personal stories and practical perspectives that highlight the future of retail.

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Jenny Holleran on LinkedIn at: Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comFollow Mariama Kamanda on LinkedIn at: https://www.linkedin.com/in/mariama-k-93303083/Follow Barilla Group online at: https://www.barillagroup.com/en/Jenny and Mariama answer these questions:Mariama, Brands are facing a lot of uncertainty today – both from economic uncertainty and from changing shopper habits. How are CPG brands navigating some of that consumer volatility they're facing today?Mariama, One of the big changes in CPG is the shift in people's diets. People are looking for functional ingredients and higher-protein meals. Tell us about Barilla's Protein Plus line and some of the challenges you've faced.Mariama, And how did access to retail data play a role in bringing back shoppers?Jenny, How is access to retail data changing the way brands think about media planning?Jenny, Can you explain more about what goes into crafting those audiences inside Collaborative Cloud?Jenny, How do you decide when a brand is ready to use the Collaborative Cloud? Is there a maturity level or data mindset that makes this work better?Mariama, We understand that your campaign to bring people back to Protein Plus included multiple digital tactics—onsite media, digital coupons, social media, offsite display. What did you learn about the effectiveness of using purchase based audiences?Mariama, What has been the internal conversations at Barilla sparked by the testing and work you've done with Kroger? Any learnings on internal alignment within CPGs?We're at the end of the week in Cannes? What has been the most surprising or exciting topic you've heard this week?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Clinical Practice Guidelines (CPGs) are an incredible resource for clinicians of all experience levels—synthesizing all the research on a topic and packaging it into bite-sized recommendations and flow charts. But how often are clinicians adhering to these guidelines? In today's episode, Dr Maggie Horn (Duke University) walks us through her research team's work to assess if, how, and when clinicians follow CPG recommendations. The team worked with clinicians in their hospital system to embed templates in the EMR, and used self-report strategies to answer these questions, specifically for the neck pain CPG. Dr Horn reviews the neck pain CPG, how the research team evaluated adherence, and what the findings mean for CPGs and clinicians. ------------------------------ RESOURCES Neck pain clinical practice guideline (revised in 2017): https://www.jospt.org/doi/10.2519/jospt.2017.0302 Translating the neck pain CPG into practice framework: https://www.jospt.org/doi/10.2519/josptopen.2025.0101

David Jaimes, CEO of Finio Pay, talks about his journey from traditional banking in Colombia to fintech innovation in Mexico City. Jeff and David discuss David's mission to empower underbanked businesses across Latin America and the cultural and economic forces shaping Mexico's fintech landscape. David shares how he has explored opportunities and navigated challenges within emerging markets utilizing tech to drive financial inclusion.   About David David Jaimes is the CEO & Co-Founder of Finio Pay, a fintech platform embedding credit and payments into the CPGs supply chain in emerging markets. A second-time fintech founder with over a decade in banking and digital lending, David has built credit rails that power financial inclusion from the bottom up. At Finio Pay, he leads a mission to digitize the $300B traditional retail economy. The  Learn more about: Find David on LinkedIn https://www.linkedin.com/in/davjaimes/   Desert Island Albums/Artists List   Bob Marley - Three Little Birds   Danny Ocean - Dembow J Balvin - Colores Kanye West - College Registration Follow us on social media: IG: @capitalismtheremix LinkedIn: Capitalism The Remix

Scott welcomes industry veteran Rob Principe to explore the explosive growth potential in Consumer Packaged Goods (CPG). Drawing from his extensive experience at Jungle Scout and Netrush, Rob shares insights on how emerging brands can leverage strategic positioning and TikTok's unparalleled reach to transform from unknown startups to market leaders. Learn why TikTok has become the essential platform for modern CPG marketing as Rob breaks down the critical differences between micro and macro-influencer strategies and their impact on consumer trust. This is a masterclass in social media marketing for e-commerce brands, revealing how the right digital presence can dramatically accelerate brand growth and establish lasting customer relationships.   Episode Notes: 00:13 - Robert Principe Introduction 01:23 - Consumer Packaged Goods (CPG) 03:07 - CPGs and Top 10 Lists 05:50 - Challenger Brands: Growth and Positioning 08:51 - GLP-1s, Protein Trends, and Product Positioning 12:10 - The Evolution of Protein Bars & Consumer Tastes 14:44 - Identifying PE-Backed Versus Bootstrapped Brands 15:37 - Multi-Channel Launch Strategies for Brands 17:17 - Matching Brands with the Right Service Providers 20:43 - The Critical Role of TikTok for Modern Brands 24:12 - Navigating TikTok Agencies and Service Providers 28:47 - Brick and Mortar: Still Relevant for CPG? 31:54 - Influencer vs. Affiliate Strategies on TikTok 37:45 - The Value of Human Touch and Relationship Building   Related Post: The Top 10 Amazon Sellers in the U.S. Marketplace   How to Reach Robert: LinkedIn: linkedin.com/in/etailfounder Website: etail-advisors.com   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

This episode of the AARC Perspectives podcast discusses AARC's newest Clinical Practice Guideline on pediatric critical asthma with Lynda Goodfellow, EdD, RRT, FAARC, AARC Director of CPGs, and lead author Benjamin White, MD, MA, Assistant Professor of Pediatrics, Division of Pediatric Critical Care at the University of Utah. They discuss how this CPG was developed and summarize its recommendations, limitations, and why more research is needed. Additional ResourcesPediatric Critical Asthma CPGSend us a textSupport the show

In this episode of the Aaron Werner Podcast, Dr. Aaron Werner is joined by Dr. Carl Urbanski and Dr. Andy Morgenstern—two key leaders behind the AOA's Evidence-Based Optometry Committee. Together, they pull back the curtain on the Clinical Practice Guidelines (CPGs) that shape how optometrists diagnose and manage disease. What You'll Learn: • What the AOA Clinical Practice Guidelines really are—and why they matter • The 14-step, evidence-first process behind each guideline • How to use CPGs in real-world clinical settings to improve patient care • Why prevalence data should change how you see your schedule • The difference between “great pickups” and just doing your job well • Why CPGs are NOT influenced by industry or billing priorities—only evidence • How students, staff, and even patients can benefit from engaging with guidelines To access the AOA Clinical Practice Guidelines (Free Access) CLICK HERE (https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y) Whether you're in private practice, academia, or a hospital system, this episode is packed with insights on how to be a better doctor, not just a busier one. Share with your team or students—this episode is a must-listen for anyone who wants to elevate care through clinical clarity. ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision  

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:Amazon Launches Big Spring Sale & Promotes Amazon Haul --Amazon's Spring Sale (March 21–31) offers deep discounts, including 50% off on Amazon Haul—its low-cost marketplace rivaling Temu and Shein—aiming to attract budget-conscious shoppers amid inflation.Consumer Brands Call for Targeted Tariff Exemptions – Major CPG companies urge the White House to ease tariffs on key imports like cocoa and tin mill steel, warning of rising costs and inflationary pressures on U.S. manufacturers and consumers.Yum Brands Partners with Nvidia to Power AI in Restaurants – Taco Bell, KFC, and Pizza Hut will roll out Nvidia-powered AI tools for order taking and performance tracking in over 500 locations, signaling a major tech shift in fast food operations.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY - the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry.Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/Find the CPGGUYS on Linkedin here : https://www.linkedin.com/company/56451211/Find the CPGGUYS online here : https://www.cpgguys.com/Topics we cover in this episode  :1. Volume declines in the industry2. Headcount reductions - should we expect it3. Private label in Retail Media4. Org design post ECom CoE structures5. M&A… is the tide coming?6. Walmart Connect introduces Display Advertising API7. Leadership Talent at CPGs & retailers8. Changes at Kroger & Albertsons9. Global food production & tariffs10. Our upcoming conference whereaboutsApply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Vlad Sedler (@rotogut) and Jason Anthony (@booms62) break down the latest spring training news, discuss position battles, explain the value of FTN's new Custom Rankings & Projections tool and dive into outfielders in the ADP top 150 overall.Spring Training NewsOrioles: Gunnar Henderson and Jordan Westburg setbacks. Too many hitters, need Cease ASAP.Blue Jays: Daulton Varsho back soon, George Springer's value if not a leadoff man, Andres Gimenez rising.Yankees: Battle for the leadoff spot: Dominguez, Jazz, Volpe and...LeMahieu?Angels: Zach Neto news, Mike Trout helium, Tim Anderson making the team?Cubs: Nico Hoerner not big in Japan, Matt Shaw on the mend.Reds: Bad org, CES, McLain power.Dodgers: Freddie Freeman's new valueStarting Pitchers: Max Meyer, Brandon Woodruff, Dodgers SP5 battle, Tomoyuki SuganoClosers/Relievers: Felix Bautista, the Royals, Kyle Finnegan never ever or maybeOutfield TiersAaron Judge on an islandCarroll, Soto, Tucker or Tatis?Chourio and YordanThe Duran, Jazz, Merrill tierRonnie doing Ronnie (running?)Oneil Cruz statmashBrenton Doyle, VMILuis Robert Jr., we're outSantander and Greene on SP IslandTrout and YelichHapp, Kwan, Crews, PCA, Lowe, Randy and AdolisPlease help by rating and reviewing our podcast!The 2025 FTN Fantasy Baseball Guide is loaded with the best preseason fantasy baseball content, rankings, projections and fantasy tools! Join us this season at www.FTNFantasy.com. No team of analysts is better equipped to help you dominate your drafts and leagues.NEW!! The FTN Custom Rankings & Projections toolA few of our preseason tools:FTN VDP ProjectionsTop 500 Roto RankingsUnderdog VDP RankingsBiery's Offseason TrackerFILTH Pitcher Metric LeaderboardBullpen ReportYour fantasy baseball cheat code: FTN Fantasy Baseball  

Dave's guest this week is Hayden Consultancy Founder, Eleanor Hayden.  Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the industry for more than 10 years, both as an entrepreneur and as a Shopper Marketing expert, Eleanor understands that every brand needs to find their own unique approach when it comes to getting in front of the consumer. Eleanor talks about how COVID expedited the push into Retail Media (04:42), how brands can assess their in-store marketing spends (07:43), how starting a business of her own provided her with invaluable insights that help her guide brands both big and small (09:14). She also shares how Hayden Consultancy helps clients boost their sales (16:19), and her thoughts on the future of Retail Media (24:37).   Connect with Eleanor: https://www.linkedin.com/in/eleanorhayden/Learn more about It'sRapid: https://itsrapid.ai/Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducers: Sean Leviashvili, Jake Musiker

In this episode, we chat with Jorge Izquierdo, PMMI's VP of Market Development, about key findings from PMMI's latest Contract Packaging report. They discuss the sector's rapid growth, its role in supporting CPGs, and the impact of automation, E-commerce, and sustainability. Jorge highlights the increasing demand for flexibility, fast changeovers, user-friendly equipment, and the industry's shift to recyclable materials and digital integration.Get ready for the biggest event in packaging and processing the Southeast has ever seen! PACK EXPO Southeast will debut in Atlanta March 2025. Check out this new hub of innovation for consumer packaged goods and life sciences companies. Dive into the latest advancements and walk away with transformative solutions to address your unique challenges, big and small. Register today at packexposoutheast.comSupport the showRegister for PACK EXPO International today!

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:Party City's Wind-Down Nears Completion – After filing for bankruptcy in December, Party City has auctioned off its intellectual property and real estate, with Ad Populum acquiring the brand for $20 million.Instacart Introduces In-Store Tasks for Gig Workers – Instacart pilots a program allowing Shoppers to earn extra by capturing product display photos for CPG brands, helping retailers track inventory & shelf presence.Aldi's Biggest U.S. Expansion Yet – Aldi plans to open 225+ stores in 2025, converting 220 Winn-Dixie & Harveys locations while expanding into new markets like Las Vegas.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

April Meyer, Information Security Consultant, shines light on the recent initiative of HHS Cybersecurity Performance Goals. *Note: This Unsecurity Episode was recorded in August 2024. CPGs are currently voluntary and it is expected that requirements be added through HIPAA in 2025. Read more about the HHS CPG's in our blog: HHS Cybersecurity Performance Goals: Context and 2 Comprehensive ChecklistsAbout FRSecure https://frsecure.com/FRSecure is a mission-driven information security consultancy headquartered in Minneapolis, MN. Our team of experts is constantly developing solutions and training to assist clients in improving the measurable fundamentals of their information security programs. These fundamentals are lacking in our industry, and while progress is being made, we can't do it alone. Whether you're wondering where to start, or looking for a team of experts to collaborate with you, we areready to serve.

This week, we decode the earnings from some of the largest sellers and buyers of advertising including Amazon, Disney, Fox, Snap, Mondelez, and Uber. Plus we look at economic news from Europe and the U.S. and expected implications for advertising growth, including the tariffs now on hold for Canada and Mexico.NOTE: There was simply too much to cover in one podcast, so we'll tackle Google's results along with the Super Bowl next week. Key earnings insights include:Amazon: Continues to thrive with significant advertising growth driven by its streaming services.Fox: Successfully balances traditional cable and streaming, leveraging political and sports advertising.Disney: Faces challenges with a slight dip in Disney+ subscribers but maintains profitability in its streaming segment.We also discuss the performance of major advertisers like Estee Lauder and Capri, who are navigating uneven recovery in the luxury sector, alongside steady growth from CPG giants like Colgate-Palmolive and Mondelez.Digital endemic companies such as PayPal and Uber show robust revenue growth, with PayPal focusing on AI and partnership scaling, while Uber expands its services into less dense areas.Finally, we touch on Shein's strategic re-entry into India, reflecting broader shifts in global trade dynamics, and the evolving advertising landscape that demands innovative strategies for brands to stay relevant.NEXT WEEK: We'll breakdown Google earnings, Super Bowl, earnings from DoorDash, Airbnb, and other CPGs.--Discover GroupM's latest⁠This Year Next Year⁠Forecast here:https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

In this episode, the hosts sit down with Dr. Wolfgang Gaertner, Chair of the ASCRS Clinical Practice Guidelines (CPG) Committee, for an insider's look at how the gold standard in colorectal care is set. Dr. Gaertner takes us behind the scenes of the rigorous process of writing and reviewing CPGs, from synthesizing the latest evidence to ensuring recommendations meet the highest standards of clarity and relevance.

If you are a retailer, CPG company, entrepreneur, investor, or just interested in the natural food space, we have a sugar-free, plant-based, adaptogen-rich, protein-packed treat for you. For our final episode of the season, we're excited to bring you a panel discussion from a webinar put on by Naturally Chicago, an organization doing amazing work to bring together the natural products sector through events, resources, and industry insights. The conversation featured panelists from SPINS, a company that helps brands, retailers, and their partners understand product data and shopper values to improve product innovation, and KeHE, a national food distributor focusing on organic, natural, fresh, and specialty products. The discussion was a very data-driven analysis of the natural products industry, which, as panelists pointed out, is seeing growth across metrics. The sector is expected to hit almost $320 billion this year and to grow at a rate of 5 percent annually over the next few years. The panel explored some of the most exciting growth areas in the sector and how CPG companies and retailers can capitalize on this momentum. We also hear from Chuck Templeton about some of his reflections on the natural food space and where he sees these trends going.Key Topics: The Growth of the Natural Food Industry: The panelists discuss how demand for natural food products continues to grow. Consumers, especially Millennials and Gen Z, are more knowledgeable about how food choices impact wellness and want to take ownership of their health and incorporate functional foods into their diets. Aging Well: As we take a more proactive approach to health, there is a particular focus on how we age. The panelists point to the trend of preventative care and wellness becoming part of consumers' personal brands.  The Impact of GLP-1 on Natural Foods: The rise of GLP-1 is demonstrating how interconnected medicine and the food industry can be. The panelists discuss that as GLP-1s become increasingly prevalent, food companies will have to adapt to shifting dietary demands and needs as a result of these drugs. The Role of Sustainability in Product Development: The panelists discuss how incorporating sustainability aspects can set natural food brands apart. Chuck shares how he sees sustainability as an even bigger driver for CPGs and retailers than consumers.Media of the Moment: The panelists and Chuck talk about the rapidly evolving landscape of media marketing and customer engagement. With the rise of social media, food companies must completely rethink how they reach customers and capitalize on these new opportunities. This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. Please note that S2G may maintain investments in some of the companies discussed on this podcast. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. For more important information, please see s2gventures.com/disclosures.

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by a distinguished panel of investors, including Greer Tessler (Founding Partner at Simple Food Ventures), Daniel Faierman (General Partner at Habitat Partners), Carolyn Simmons (Partner at Melitas Ventures), and Andrew Reynolds (Co-Founder & General Partner at RCV Frontline). Together, they provide an in-depth exploration of the current fundraising environment for CPG brands, discussing realistic valuations, funding strategies for pre-seed and seed stages, and the nuances of engaging with angel investors versus institutional funds.The panel offers expert insights on investor expectations, from gross margin benchmarks to profitability strategies and the critical role of founder resilience. They also examine key industry trends, including the growth of better-for-you products, protein-enriched innovations, and clean-label global cuisines, while highlighting how founders can effectively differentiate themselves through strategic pitches, trust-building, and leveraging professional networks.They conclude with rapid-fire pitches from emerging brands and real-time feedback from the panel, making it a valuable resource for founders and industry professionals. Don't miss this deep dive into the minds of top CPG investors—tune in now!Listen in as they share about:Fundraising EnvironmentMetrics and MarginsTrends of InterestRaising FundsInvestment CriteriaInvestor ExpectationsPitching to VCsQ&A and Brand PitchesHow to Approach VCsEpisode Links:Greer LinkedIn: https://www.linkedin.com/in/greer-tessler-50256640/ Daniel LinkedIn: https://www.linkedin.com/in/daniel-faierman/ Carolyn Simmons  LinkedIn: https://www.linkedin.com/in/carolynsimmons/ Andrew Reynolds LinkedIn: https://www.linkedin.com/in/areynolds720/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.This episode is sponsored by 84.51.Follow Karen Satterlie on LinkedIn here: https://www.linkedin.com/in/karensatterlie/Follow Melissa Burdick on LinkedIn here: https://www.linkedin.com/in/melissaburdick/Follow Barbara Connors on LinkedIn here: https://www.linkedin.com/in/barbara-connors-10312810/Follow 84.51 on LinkedIn here: https://www.linkedin.com/company/84-51/Follow 84.51 online here: https://www.8451.com/1) Given the decline volume CPGs are currently facing, How is Henkel focused on bring consumers to your brands in an omnichannel way?2) If planning needs to start at the top with the brand, do sales teams need to work in an omnichannel way as well?3) Is “retail media” media?4) How does inspiration drive brand loyalty?5) How is value defined by shoppers?6) How is the balance of power between brands & retailers shifting in the era of retail media?For the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Toby Espinosa, the VP of DoorDash ads, reflects on the tremendous growth of the delivery platform, saying the key to this is local businesses. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: [00:00:00] I'm Damian Fowler.Ilyse: And I'm Ilyse LiffreingDamian: And welcome to this edition of The Current Podcast.Ilyse: This week, we're delighted to talk with Toby Espinoza, the VP of DoorDash Ads.Damian: And Toby is responsible for connecting brands, local and national, to the more than 37 million customers who place orders on DoorDash marketplaces each month.Ilyse: At this point, DoorDash is a household name, no pun intended. It has more than 7 million couriers delivering orders for DoorDash from around 550, 000 merchants.Damian: Hard to believe that the company was founded just over 10 years ago in 2013. And Toby joined the company in 2015. So he's seen DoorDash go from strength to strength.Naturally, we start by asking him about how the company has changed over the last decade.Ilyse: So Toby, DoorDash celebrated its 10th anniversary last year. And I, I remember when you guys launched, I would just say, because I was like a hungry college student at the time.And it was like, perfect timing to get [00:01:00] anything delivered to my dormToby: And where were you?Ilyse: In San Francisco.Toby: Francisco? No way. Oh, awesome.Ilyse: was like, yeah, it was like I was in the right place at the right time for sure. Yes. And, so how would you say has the company evolved from a food delivery platform to the platform it is today?Toby: When I joined the company, we were in 4, 5 metros.And we were completely focused on one product in four or five markets. And back in 2015 when I joined the food delivery market, as you remember, seamless reigned supreme in New York. Grubhub was in Chicago and everywhere else food delivery was pizza: Domino's, Papa John's, Pizza Hut. And a few local restaurants that were able to afford having couriers. The market, everybody thought, was saturated. We entered, the company had a thesis that the market itself, given the advent of mobile technology, we believed that [00:03:00] if you took this device, this mobile device, where now a dasher had a mobile phone, a consumer had a mobile phone, and actually restaurants had access to this mobile superhighway, that if we connected all of them, there would be a larger opportunity for growth.Growth being the key word there, because as much as DoorDash has changed over the last 10 years, we have gone from a one product, one market business to a multiple product, multiple geography business, with 37 million monthly active users, over 15 million monthly active subscribers to our platform.If you go back to our founding story, Tony, Stanley and Andy, when they started DoorDash, walked down University Avenue in Palo Alto and they went from store to store asking every local business, how can I help you grow? That was the founding question. It wasn't can I build a logistics network, it wasn't, can I build an ad business? It was, “Hey, how can I help you grow?” And the opportunity they found was let's do a restaurant oriented delivery network for everybody across suburban markets. And that's what took off.Ilyse: How would you say that growth has like translated on the ads marketplace side of things? Toby: Yeah.The hard part about building something at the scale that DoorDash [00:05:00] operates is the consumer side. Building a consumer promise and then making that promise better and better and better every day, getting faster and cheaper, that is actually the harder part to find.Product market fit from a consumer perspective. Once we have that, and once we have that, we want to continue to compound that over and over and over againAbout four, four years ago, five years ago, our merchants and so stores within our ecosystem raised their hand and started to ask us, “Hey, do you have any tools to help me grow even faster?” That's how the ad business started. It was a it's very fundamental. It's a core to who we are. It's a growth business. We have customers who want to grow [00:06:00] faster. And what we then tried to figure out was how can we help serve this promise for these customers while also helping our marketplace continue to grow?So the best way to do that is to align incentives, uh, show us the incentive, and we'll show you the outcome that we're driving towards.Our AD team is incentivized both by driving incremental return from a spend perspective for advertisers, as well as driving incremental volume for our consumer marketplace, which is very different than most advertising platforms. Most advertising houses, you have product and tech on one side driving growth, and you have ads trying to monetize it on the other side. We wanted to bring those together to make sure we were able to continue to grow on both sides and serve our customers best. Damian: And cut to date to this rise of, spectacular rise of retail media, which of course is one of the hottest topics right now in our space. DoorDash of course has built its own retail media network in recent years. Could you talk a little bit about how you took some of those concepts you just talked about and built the network?Toby: Yeah, absolutely. So we, again we wanted to be completely aligned with the customer. So the first customer that we started to think about was the SMB owner operator restaurant that we all know, that's in our town.In San Francisco, it's Suvla. In New York, it's Electric Burrito. These places that, these brands [00:08:00] that we are absolutely in love with. What we quickly realize is that person, that customer, there's two fundamental things that are very difficult.The first is that they have to be an expert at 15 different things So, if we own a local restaurant, a local retailer, We have to be great at real estate. We have to be great at marketing. We have to be great at financials. We have to be great at accounting. We have to be great at customer service. We have to be great at creating a great product, which is food, right?And so when we look at this core customer, they're supposed to be an expert at 15 different things Our job is to go after one of those. And make sure that they don't have to think about that growth as [00:09:00] much as they used to by putting a little bit of the burden of that growth on our shoulders. What that means in practice when we launched the business for for SMB customers, we focused on building an economic model that worked for them. Last week, in San Francisco, I went and picked up a salad. at, at one of my favorite, favorite places. And there was a restaurant right next door that had just opened a month in. A month in, and nobody in his restaurant.Completely empty. Maybe three or four people in a, in, that could otherwise have a capacity of 50. And I went online and I looked. He was running advertising across a bunch of different channels that we all know. Snap, Google, Meta, etc.This person was in the red month day one of the month.It's one of the hardest things in this country. These small businesses that start [00:10:00] negative every single month. And on top of that, they also had to layer in more spend on Google and meta to try to get out of that hole.We took the premise of we want to be your growth assistant and we took the premise of it's really, really hard. for you to basically grow your business without having to also add more money into this negative cash cycle.And we said, let's build a product where you do not have to pay us unless you get an order.So unless we send you money, you do not have to pay us. And those two things together have helped us build one of the fastest growing retail media networks, particularly focused on a customer that was completely underserved. Damian: Could you talk about, a little bit more about how you [00:11:00] kind of expanded those relationships with both the national brands, tying that into the local, the business works at a local level fundamentally.Toby: So in the restaurant space. The vast, vast majority of restaurants on Main Street are local. Even if you are a McDonald's franchisee, so you have one of the largest brands, you're a, you're a small business owner.Really, the, the Starbucks, the Chipotles of the world that are corporately owned restaurants at scale are actually the smallest. They're the 10%, not the 90 percent in the U. S. And so our ad product designed on a CPA based level where we can be the growth assistant for all these owner operators is really for the 90.It's built for the majority. Um, that being said, we also just launched, uh, last week the our new product, which is our ad manager and our [00:12:00] ad manager for the enterprise restaurant segment is designed actually to help both the C. M. O. Of McDonald's and the owner operator franchisee within the system. And the way that we've done that is we've actually built the first of its kind way of buying or thinking about purchasing acrossA national media buyer, an agency at the national level, a district media buyer, most of these franchisees actually also have districts, or DMAs, where they have their own pools of funds that can be allocated for growth, and then also at the local level. Incremental to that, not only is if you're a franchisee and you own a couple McDonald's and a couple, uh, you know, a couple Subways and a couple other brands. Now you can also manage your business across brands. It's really the first of a kind product in its space, designed entirely to kind of work between local and national brand.We also, of course, support local. started to invest in larger CPGs. And there, you know, we really look at some of the other large retail media networks in the [00:13:00] space. You know, today I was reading the the amazing work that you all did with a woman who leads Kroger's retail media business and built it from scratch.We find a lot of inspiration from those folks learning, understanding how we can add an incremental service to folks that are already spending a lot of money at other retail media networks. And, um, and I think we found Uh, some very cool opportunities for us there, Ilyse: Very cool. You were saying how it's about 90 percent SMBs and 10 percent um, big business. Um, how does that play out within the DoorDash platform?Toby: yeah.yeah. So so it's really and when I meant that it's kind of think about where the dollars are coming from. So You might think of DoorDash Volume as large businesses. You know, a lot of people are ordering McDonald's. But the reality is the, the spender, the buyer of media could be a local franchisee.So the brand is national, but the spend is still local. That's kind of what I was saying there. On [00:14:00] the, as you know, also on the CPG side, uh, large brands like Pepsi and Coca Cola and P& G, those are large, national, entrenched franchises. Brands. Those are timeless, timeless brands that have been around for a very long time.And so the question there is, how do we build products that are timely to help the timeless? And that's been a very interesting journey for us over the last two and a half years. It's a, it's a new space for us again, as I said. Um, but it's going swimmingly well. And, and today we have the opportunity to sit on stage with, with Pernod Ricard, which is, of course, one of the storied alcohol manufacturers.Ilyse: Um, can you talk a little bit about the Partnerships and how you actually go about working with like those brands and retailers that are using your platform so much Toby: We, like I said, were founded as a growth helper. So built in our DNA is working with others to help them grow.We obviously have a [00:15:00] very large consumer marketplace that is that has helped those businesses grow. And so some of us think of in the same You know, uh, letters of other large consumer marketplaces like an Amazon, uh, like a Walmart e com.But we are fundamentally built in our DNA a partner oriented culture. What that means is first we get to partner with great local brands, mid market brands, national brands, add in the manufacturers, but that also means we get to do fun things like Add in Max, or add in Chase, or add in other folks where there are a lot of people, if given the opportunity, want to help local businesses grow.Our job is to help figure out a way to make that happen. Ilyse: would you say that is captured users I guess and they'reToby: It's a, no, it's a great question. The underlying thing is, how do we do it in a way that continues to compound our consumer promise, which is faster, better, cheaper. And, and, you know, we'll be the first to say there are some partnerships [00:16:00] where it doesn't necessarily help that much.And then there's other partnerships where it has been critical. Think about our Chase partnership and, and the depth in which we've built that partnership over time, where everybody that has a, you know, a Chase credit card has the opportunity to participate in one of the largest subscription, local subscription programs, uh, in the world.And so, some work quite well, others are challenging, and we're a first principled company that, that tries to get better every single day.Damian: Just to on that point are you very strategic about looking for new partnerships you know, that's an interesting one chase and of course there are many others but how do you think about it and go about building those different partnerships.Toby: Yeah it's a collaboration Internally within DoorDash, we have, uh, general managers that run different business units, just as myself. We have functional leaders like our incredible, uh, CMO Kofi, who has built one of the world's largest brands in a span of years, not decades, which is incredibly, incredibly amazing, and he is a celebrity. If you ever want to feel like a [00:17:00] celebrity, just walk with Kofi in Cannes for about 15 to 20 minutes and it'll be the coolest thing you'll ever experience.Um, next year, exactly, exactly. Um, but It's a collaboration across different functions, and then it's a collaboration with a partner. You know, one of the most interesting partnerships that we've launched in the last two years, from my vantage point, is we are a close partner with Amazon in Canada. Now, a lot of folks, when you think of DoorDash and Amazon would say, competitors, that, that doesn't work.Right. But we work really, really hard to try to figure out anywhere, if possible, with the largest businesses and brands that we look up to, is there a place that we can collaborate and again, help local businesses grow. That's the fundamental premise behind the whole thing Ilyse: very cool now what about when it comes to like an ad perspective. How are you working with these brands and partnering with them?Toby: Yeah, we are, I think in the ad ecosystem, you know, it's, it's, it's, there's a simple recipe that we're trying to follow. One is access. So can I [00:18:00] provide access for people to purchase? We, very early on, our first investment was in a self serve ad manager, so that local businesses could purchase our products, both promotions and our ad products, live themselves, without needing to talk to somebody.So that was first. So one is access. That's the news also from last week, where now we provide access to the largest restaurant brands, DMAs, and franchisees across the country. first of a kind product. Again, I know I keep saying that, but I'm very, very proud of it because not many people, not many technologists build for franchisees in this country.And they are one of the largest, um, one of the largest, most hardworking groups of individuals that that again, we look up to. Um, so one is access Two is providing the tools to get the best return possible. So that is, can I do better targeting? Can I? Are there new access points that I can, that I can get to?Along those lines, we've invested a lot in in better targeting again for those enterprise restaurants. [00:19:00] So today you can target new users, you can target lapsed users, you can do that if you're a brand, a small brand like a single owner operator, you can do it if you're a national restaurant, and you can also do it if you're one of the largest brands in the country.So one is better targeting tools and incrementality. And then the final is, is impressions. So, You know, DoorDash, again, we are humbly one of the favorite and largest marketplaces in the country. But we very well know there are other people that are hungry on a daily basis who are not eyes on DoorDash.And so, can we provide the ability for people, uh, for brands to reach those people using our data? And that was one of the announcements we made last week was as well.Ilyse: so one of the things I feel like DoorDash is almost known for in the advertising marketing space is it aligns itself to big occasions throughout the year.Ilyse: I know we saw [00:20:00] DoorDash for the Super Bowl, Mother's Day. Can you talk about how you plan for such occasions? And maybe what's your favorite one to work at on and be like presentToby: maybe what's Yeah We have learned over time that these occasions. Because we learned from our core customers, both the consumer and merchants that these occasions are important to them.So if you think of, if you think of Super Bowl, imagine you are a local owner operator of a wing restaurant in Tulsa. Super Bowl is your Super Bowl, right? It is the biggest day of the year where you sell out your entire inventory at the staff up, you have to build for it. We wanted to follow our customers into that moment.Mother's Day, huge moment.Both for folks where it's a special day to remember somebody or for folks that are trying to be a mother for the first time, right? So you have this both, both signs, [00:21:00] an incredible opportunity to reach consumersfrom an advertising perspective. Again, going back to partnerships, they're tricky.You have an advertiser who's excited to also follow you into that occasion. And what we try to do with these three way partnerships, we've done them with Wendy's, we've done them with Roku, we've done them with many others, trying to find three way alignment of incentives to, to again, drive local growth for our customers.Damian: I think one of the best gifts I ever got, was when my son was born somebody bought us a DoorDash gift card which was so helpful to have food delivered you know when you're at home with this tiny little baby.Ilyse: Showing up at those occasions, but also, you know, just ongoing brand campaigns. How does that proximity, why is it important for brand building? How does this, like, enable you to extend into new categories?Toby: Yeah, have you? Um, Our Super Bowl commercial is a great example of this. This past year, uh, the words were a door to more DoorDash went from again being a single vertical single product company to a multi vertical multi product company in a very, very, very fast time frame. Now, consumers are incredible.They learn very quickly. Habits are harder to change and harder to adapt and move over [00:23:00] time. And so we are in the earliest innings of our consumers really understanding that now you could actually get a pair of sneakers delivered to you on DoorDash when you need a new pair, like I did this weekend in order to go for a run.And in that moment, being able to kind of jump on these large consumer moments help from our vantage point.Our 37 million monthly active users start to understand that really DoorDash is here as an assistant in your life across all of these categories and verticals whenever you need us. We aren't just Thai food, now we're also the ability to get something, uh, to get something when you're feeling sick.And, um, and we're very, very proud to do that and very humbled to do that for our customers. Damian: Yeah. that's uh, expanding the whole concept of, of of DoorDash. Um, speaking of expanding the concept, you know, you've also cultivated good partnerships with streaming partners, and you [00:24:00] mentioned Max a little bit earlier. Why is it that streaming and delivery seem to kind of work in synchrony? Toby: it's again, I think it goes back to the moment. There's a very happy moment in my household when we finish work. And we have some, we get a little, a door, a little ring on our door, and there's a package outside, and it's filled with two burritos. And we get to turn on Max and watch industry. There's a sliver of moment in time where we're just feeling absolute happiness and joy.Now, that is a moment that a lot of consumers around the country and around the world feel. We're trying to give everybody a little bit of time back. Again, this concept of putting the weight of other things on our shoulders as a company to help people, to help local economies grow, to help [00:25:00] save consumers time, to help Dashers make a little bit of extra money.That is what we are trying to do at Dash. And so, aligning ourselves in this moment of peace. This moment of just absolute happiness with a streaming service, which all of us experience,is a very nice moment to be right next to, uh, to be right next to these brands from a consumer perspective. And so they've been, they've been very, they've been great partnerships so far.We're very excited, uh, about, about thinking about finding more of those opportunities as time goes Damian: about door dashes as a way to get time back, you know, but of course it does doesIlyse: There's too many things to worry about outside of that. Damian: we're going to ask the inevitable question about AI and how, you know, obviously door dash must be integrated with AI technology. But how do you think about it as we look ahead?Toby: We, as a company were very [00:26:00] data driven company. We have been from our founding. Again, we are riding on the backs of one of the largest technological revolutions of our time, the Internet and then the Internet plus mobile. And so to say that we want to be and continue to be students about how this next revolution will change, both from.from our merchants, consumers and dashers lives. We are in the very earliest innings and we're trying to learn as fast as possible. Um, I think what's very exciting if you kind of take a step back and you again put on the mindset of the shoes of we are trying to be an assistant for all of our customers across a bunch of different ways.Dasher Make, uh, from a financial services perspective, helping them make more money, helping them find more opportunities to make money, consumers saving time, and merchants making more. If you kind of put yourselves in all those shoes, and we're trying to be an assistant, AI as a technology will only help accelerate our mission of doing that and then unlocking growth for local.I think we're going to [00:27:00] see one of the largest increases in, in growth that we desperately, desperately need for those. Places that are our favorite coffee shop, Thai food place, uh, and, and, um, you know, and place to go pick up your, your, your meds when you're a little sick. And so it's, it's a pretty cool future.We're very excited for it.Damian: in his 50 seatToby: I, we are absolutely, we, to be, to be clear, we DoorDash. He's now using our ad product. So if we can send them any incremental customers, it'll help them. It'll help them grow his business. Damian: There's one more question, I guess. And it's a sort of like a forward looking question. And it's are there any innovations that you're thinking about into 2025 that can help with this growth mindset that you've been talking about? Toby: we, We've done an okay job. We've done a great job of the access point, which is opening up an ad manager, [00:28:00] opening up a self serve sponsored listing, allowing CPG brands to access our consumers. We've done it. We've done a great job at that. We've done an okay job at the second two, which is.once you open up a lot of this inventory and help find ways to grow, it gets complex.I think we've added incremental complexity so far to our customers' lives for most of our customers, our advertisers, and so our team is extremely excited, looking forward to continue to take more of the complexity out of our customer's lives as we layer in more complexity. On the product and engineering platform that we've built internally, and that is a very hard problem to solve, but I have one of the best teams to help us go solve that, and we're very excited to take it on.

The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She  is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD's Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. Her team serves as the voice of RRDonnelley's customers, channeling their feedback to develop strategic market offerings that shape the evolution of adtech and martech. Find Courtney on Linkedin at: https://www.linkedin.com/in/courtney-mccants-71311710/Find RR Donnelley on Linkedin at: https://www.linkedin.com/company/rr-donnelley/Find RR Donnelley online at: https://www.rrd.com/Here's what we asked her : 1. Martech is hitting us hard and is real given its AI backing.  How is martech evolving to handle the significant changes in our data environment we are exposed to?2. So RRDonnelley recently acquired Vericast's print and digital media units. What does this mean for the cpg industry and brands - how about retailers?3. What a crazy inflation driven volume challenged environment we are seeing the last 18 months. Are brands responding well? Is media driving value in consumer minds?4. Can't really not discuss retail media in today's omnichannel retail environment. Love to get your opinion on the state of retail media, data and how it is making a difference for brands - or is it?5. Just as media evolves, so should measurement, but I just hear ROAS, IROAS, impressions, its like nothings changed - why? What prevents true ROI?6. Digital marketing has evolved heavily to self service. Helping, inhibiting - and what are implications for brands and retailers?7. Give us your viewpoint on what a meaningful connection between brands and consumers looks like. Are there any examples you can highlight?8. Finally, let's ask you to look future forward. What's in store for martech and adtech, what's the next evolution.?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.