Botsftw (Bots for the Win) | Chatbots, Facebook Messenger, and Messenger Marketing

How to combine Facebook Live Broadcasts, FOMO, and Bots to capture email like its going out of styleEpisode SummaryDon't do live broadcasts?The ROI of FB live broadcastsFOMO in live broadcastsSample copy of the tactic and putting it all togetherWhy I love BotsEmail Open RatesSum it all up and two important questionsShow NotesAll notes are in bot going forward. You can access those here.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

The attentions game, Facebook reach, and how to leverage messenger bots to siphon off more itEpisode SummaryA deck on marketing I really likedGenesis of the episodeThe attention / platform wars are raging.  How do we winContrarian thinking and the planThe tactical of this technique in detailWhat to do when they get into the botSum it all up and some FUShow NotesAll notes are in bot going forward. You can access those here.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

How to combine growth tools, tags, a folder, and flows into a clean and clear data picture. Visualize what's working... quickly.It's always nice having the data.Better still when its easy to visualize it and easy to access it.No exporting files, waiting for the zip to show up in your email, not going into excel or sheets, cleaning up the columns and the like.Just a quick look and you have a very good read on how your latest marketing campaign is performing in your bot. A Marketing CampaignFor our example we are going to sending traffic from a range of sources to a flow in our bot which features Squirely Dan here.(Squirely Dan, despite his name, likes his marketing data clean)In terms of traffic sources we are going to leverage the followingAn email to our email subscribersA messenger broadcast to our FB messenger subscribersA FB postA link in the IG profileA link in our IG stories (let's assume we can link out)In bot sharingThree friends are gonna share links to the campaign as wellSame technique can and does apply to any additional sources you might have at your disposal.Growth ToolsThat is a whole lot of traffic sources.  So we are gonna need a whole lot of growth tools.In our case we are gonna have (what Manychat calls them anyway) a few different messenger ref urls and a FB comment growth tool.So we create them all and name them all properly. This part is easy enough.Naming conventions are up to you but allow me to suggest the following.Squirely Dan = [SD] + source + type = (Url)[SD] Email Link (Url)[SD] Insta Profile (Url)[SD] Insta Story (Url)How you do it is up to you but something unique to the campaign will make sure filtration is nice and easy. (the [SD] in this case)The Freeway, The On-ramps, and now the Toll Booth.I am fond on the analogy that your bot is the freeway, the growth tools are the on-ramps, all of the ways you get people on to your freeway/bot.If we stick with this analogy, then our next step is we are gonna add a toll booth to properly track all of our traffic sources.Old SystemAll growth tools would dump their subscribers into our main flow.New SystemAll growth tools dump their subscribers into the toll booth and then into our main flow.The toll will be paid in this case with a tag and clean data (Has anybody got a dime?).In our case lets assume the following...Freeway / Main Bot Flow = "Attentions Paid Main Flow"On-ramp / Growth Tool = "[SD] Insta Profile (Url)"Toll Booth / New Flow = "IG profile (Start)"So the growth tool "[SD] IG Profile (Url)" is now going to dump our traffic into our new toll booth flow "IG profile (Start)" which will tag our user and then dump them into our main bot flow "Attentions Paid Main Flow."That is our growth tool to toll booth step.In our toll booth we apply our tag and send em to main flow.  Easy enoughFolder ViewTwo things.  This is an important organizational stepPost campaign, where the magic happensSo make sure you create a folder, title it, and place all of the campaign flows — the toll booths and the main flow — into this folderThen post campaign, you pull up the folder, and with a quick glance you can see exactly how the campaign went, who did the heavy lifting, who should get all of the credit, what to double down on etc.Sum it all upIt sounds like allot of extra steps and it sorta is.  But the value of the data, to be able to attribute things accurately makes it completely worth it.Once you get the hang of it its really pretty quick and as long as you use the folder then things stay organized and clean.Moreover, if later you feel like diving into an cohort analysis.  Was once source better than the other in terms of sales or LTV or whatever, you have clean and tagged data just waiting for you.Never Miss a HackSubscribeHOMEBLOGPODCASTBOT HACKSCONTACT

Combining messenger, slack, survey data, and visualization to take buyer personas to the next level. How to learn more about your customersEpisode SummaryWhy I love BotsThe context under which this system has been createdSome additional details on the messenger to slack integration and the importance of the images and their sizesSome detail on the survey data that goes into the botBots and buyer personas. Buyer personas loosely defined.Stitch it all together into a new systemPotential future applicationsShow NotesAll notes are in bot going forward. You can access those here.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

How to integrate Manychat, either Zapier/Integromat, to pull Manychat data into slack and use slack as a dashboard to speed up your bot workSlack is allot of things.Yes it's "supposed" to be for in company/team communication.Everybody likes to talk about the obvious things. (including fixing a logo problem only they thought was a problem). What Slack does not get enough credit for though is how amazing it can be as a marketing dashboard or in this case a bot dashboard.Slack is amazing as a bot dashboard.Sorta crazy the amount of data you can pipe into slack.  You combine that with slack's desktop and especially mobile app and the notifications options those apps offer and you are rocking.How to integrate Manychat and Zapier and SlackThe integration part is on you. Google it if needs be.Once you do here are a few of the fields you want to make sure get passed into Slack from Manychat. This is Zapier but its similar in Integromat(all the same fields on offer anyway)I like to port in the following fields (gonna use exact names here so you have it for reference)User First NameUser Last NameUser Live Chat UrlUser Last Growth Tool TypeUser Last Growth Tool NameUser Profile PicPort those in and you are left with an output that looks just like below (I deleted the first name on this one.)You can of course edit what additional data you want to send to Slack.  There are a ton of additional fields and some of that additional data might make sense in your business or niche.Use CasesMake sure you get the Slack desktop app and the phone app.Set your notifications preferences to taste.Always have a solid read on what is going down in your bot.  Good times.Never Miss a HackSubscribeHOMEBLOGPODCASTBOT HACKSCONTACT

What are the fundamentals of bot building, answer both; Why bots, why now and why Facebook Messenger and why its worth going all in on messenger if you can and bots in general if you can'tThe fundamentals of bot buildingWork on bringing subscribers into your botPut them all through your surveySetup a wall in your bot, none shall pass without going through the surveyCapture the email addressGet the bad fits for your business out of everythingGo all in on the good leads and focus all of your attention on themShow Notes10 Ways to Get People Into Your BotYou shall not pass video of the dude of the skateboard - this guy is a legend in my bookMy original manifesto on Why bots, why now, why Facebook MessengerMessenger Bots vs Bots in GeneralThe fundamentals of bot building apply equally to both.The sheer profundity of getting cold traffic into your bot, getting their FB profile data, getting their email address, and then getting to know them via their survey responses.... all in their first visit is just plain crazy.What an amazing and stark contrast to how long its taken to get that level of detail without leveraging bots in your marketing stack.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

How to combine bots + content marketing, a simple playbook you can use to both acquire new messenger subscribers and continue the conversation with your existing subscribersShow NotesOnly one link this time. Problem is you are gonna have to get into my bot to get it.https://m.me/Botsftw?ref=w4653122Enjoying the showPull out messenger on your phone, search for bots for the win, and come say hi in Messenger.HOMEBLOGPODCASTBOT HACKSCONTACT

How to think about attention in 2019, how to get it, and how bots fit in.Show NotesTop 5 Bot Building Lessons from 2018One-two Punch ComboBot Hack #5 - Youtube & MessengerOriginal Wuphf video from the officeEnjoying the show2019 is gonna be gonna be a big year. The best year. Very possible you might miss that if you are not in my bot. To get into my bot you can subscribe right hereOr switch over to messenger and search for Bots for the Win.HOMEBLOGPODCASTBOT HACKSCONTACT

How to combine Youtube & Messenger to deliver video, get FREE attention (best kind really), and win.Ahhhhhhttention.Aforementioned sub theme of the podcast.It's everything.Great way to get it is when you creatively layer services and strategically time their release for maximum exposure.  If you can do that fo free then it's, well, its just real nice.Youtube & MessengerLots talk about the prerequisites You have video you want to use in a messenger broadcastYou have a Youtube channelYou have been promoting that Youtube channel so you have subscribers to it and even those that have opted in for notificationsNow for the hack.You upload your video to Youtube, You finish your edit and description and the rest, you set the video to "unlisted"You setup your broadcast in messenger and get ready to send it.Right before you hit send, you go back to Youtube and you take the video from "unlisted" to "public."What Happens Next?1. For messenger subscribers they get the broadcast and the corresponding notifications.2. For those that are messenger subscribers and Youtube channel subscribers they get the messenger notification + an email from Youtube on your behalf.3. For those that are messenger subscribers and Youtube channel subscribers and they have smashed that bell for notifications,  then they get the messenger notification + an email from Youtube + the push notification on their phone from Youtube. ( Another triple lindy of sorts)Diversify the Attention PortfolioYou don't put your entire retirement account in one stock.Same rules apply for attention.You always want to be re-balancing the portfolio.Move the attention you do have from one venue to the other all year long.Do that and you have diversified your holdings and are prepared for whatever might come down the pike.Messenger offers an amazing opportunity to be able to do this on a regular basis.As you think through video and how you want to use video in your messenger bot you want to give this Youtube hack some serious thought.Both for this hack as well as you will pick up subscribers along the way. Do that consistently all year long and you are cooking with gas.Do that all year and when you ready to get your audiences attention you will have a leg up.Never Miss a HackSubscribeHOMEBLOGPODCASTBOT HACKSCONTACT

Top 5 Bot Building Lessons from 2018Start simple, just ship it, segmentation, build modular, visualization, and lastly why a bot subscriber is worth moreShow NotesIs a bot subscriber worth more? More than an email subscriber. I answer that and cover my top 5 lessons learned building bots in 2018. I finish it off with some notes about 2019. What to expect and whats next.Enjoying the show2019 is gonna be gonna be a big year. The best year. Very possible you might miss that if you are not in my bot. To get into my bot you can subscribe right hereOr switch over to messenger and search for Bots for the Win.HOMEBLOGPODCASTBOT HACKSCONTACT

How to Run Contests / Giveaways on Messenger with Manychat 2.0How to run contests / giveaways on messenger with manychat part 2, an update of sorts, some frequency and context, we are gonna talk about bugs, and finish it off with some newly learned tradecraftShow NotesFirst things first, if you have not heard the first episode on how to run contests on Messenger with Manychat — How to Run Contests on Facebook with Messenger aka The Golden Ticket — on contests you are gonna want to listen to that one first I reckon.For Noah Kagans giveaway deal, called KingSumoEnjoying the showLikely you will want to run giveaways on Messenger with Manychat. To do that as well as get the bonus content, somebody say bonus? Well, the best way to do that then, is give it a floor play subscribe to it, right mhere.Or switch over to messenger and search for Bots for the Win.HOMEBLOGPODCASTBOT HACKSCONTACT

ManyChat Broadcast Hack - Story + FOMOA manychat broadcast hack / technique that combines story telling and fomo to keep your list engaged with your messagesShow NotesMy dog, Higgins ... no pulling Higgins.Bastian's operation Wild AudienceYarn iOS App StoreYarn in Google Play StoreMy sample sequence showing you the broadcast hackEnjoying the showYou want to train your audience, don't you? You want to see this clever little hack in action I imagine. Well, the best way to do that then, is give it a floor play subscribe to it, right mhere.Or switch over to messenger and search for Bots for the Win.HOMEBLOGPODCASTBOT HACKSCONTACT

ManyChat Broadcast Hack - The Triple LindyHow to send broadcasts in ManyChat, The ManyChat Broadcast Hack aka the Triple Lindy, and I show you how to get some serious ROI out of your audienceShow NotesThe original Triple Lindy https://youtu.be/rDMMYT3vkTkEnjoying the showYou like a da juice. Da juice is good no? Seriously though, you are gonna want to see how I perform the lindy so if that is the case then get into the bot which you can subscribe to, right mhere.Or switch over to messenger and search for Bots for the Win.HOMEBLOGPODCASTBOT HACKSCONTACT

How to Automate Facebook Messenger Conversations What the Wizard of Oz has to do with chatbots, website visitors vs chatbot visitors, and how to think about and get started with chatbot conversationsShow NotesOk so let's delve in to how to approach and how to automate facebook messenger conversationsHere is the Wikipedia article that talks about the Origin of the Wizard of Oz dealEnjoying the showFor show notes as well as... what a fire-breathing monster of a podcast might look like completely encased in a freedom loving bot you can, of course subscribe right here.Or switch over to messenger and search for Bots for the Win.HOMEBLOGPODCASTBOT HACKSCONTACT

Email + Messenger - The One-Two Punch ComboAttention, why messenger open rates are going away, and the one-two punch combo you need to be running yesterday.Show NotesHammer Time Video - this is how to market.https://www.youtube.com/watch?v=n-2YN_Ak9eEWhat D&D Taught Me About Creating ChatbotsWant to see the one-two punch in action. I have created this messenger experience to show how I like to throw it.Enjoying the show?At least 3 other people, aside from you, have mentioned the same thing. Next step is 4 people. It won't be easy, but we are gonna give it ALL we got.What might a podcast look like in a bot? You don't know, do you? Can I show you?You can subscribe right here.Or switch over to messenger and search for Bots for the Win.Chatbot TeardownThe Goodness Factoryhttps://youtu.be/cHg8FJWh240HOMEBLOGPODCASTBOT HACKSCONTACT

10 Things I Wish I Knew When I Started Building BotsWe cover the 10, save you time and effort in your bot building, and offer some perspective on the big pictureShow NotesGiphyReddit for GifsReddit for ReactionGifsEmoji One Chrome ExtensionEnjoying the show?Fantastic. The next question is whether or not you have seen what a podcast might look like inside of a bot.Meow that is a topic worth delving into.If you feel like delving...You can subscribe right here.Or switch over to messenger and search for Bots for the Win.Chatbot TeardownWorld Cup Quiz Bot 2018https://youtu.be/H_Vpqy5TO9MA World Cup Bot, Great player quiz, good news jacking, and an intelligent little hack to jump form bot to botHOMEBLOGPODCASTBOT HACKSCONTACT

10 Ways to Get People Into Your BotThe two parts to bot software, ways to get people into your bot, and why how to get people in your bot is about to be the next big thingShow NotesVideo Show Noteshttps://youtu.be/mnC7uzpFowEEnjoying the show?Good. You are likely wondering what might a content marketing machine/podcast look like entirely in a bot.Well, we would love to show you.You can subscribe right here.Or switch over to messenger and search for Bots for the Win.Chatbot TeardownA bot with epic brand voice, super short but conversational dialog, and thoroughly enjoyable updates (for me anyway)Product Hunt Bothttps://youtu.be/0POQRVkzuegHOMEBLOGPODCASTBOT HACKSCONTACT

How to Run Contests on Facebook with Messenger aka The Golden TicketHow to run a contest on Facebook with Messenger, what to do before, during and especially after, and why its the greatest marketing tactic of 2018 and beyondShow NotesArtist Mathieu LacaMathieu's Bot ExperienceActual contest post on FacebookHow ManyChat explains the Facebook post pieceThe video below covers the rest of things we went overhttps://youtu.be/jN62w7btn8UEnjoying the showWant to see what a podcast looks like completely setup in a bot?You can subscribe right here and see.Or switch over to messenger and search for Bots for the Win.Chatbot TeardownPoncho is a weather bot chalked full of personality and humor, an interesting take on a menu, and a nice little update schedulePoncho Weather Bothttps://youtu.be/nzVpCem-Bs8HOMEBLOGPODCASTBOT HACKSCONTACT

The Bots|ftw (Bots for the Win) PodcastWhy bots and why now, why Facebook Messenger, and what's to come on the Bots for the Win PodcastShow Notes2:32 Why Bots & Why Now2:39 A Rant on Attention in 3 Parts7:51 Voice is already here and seriously coming10:41 Conversations23:52 Why Facebook Messenger32:06 Why This Podcast and Why You Should Subscribe35:11 The Facebook f8 Bot ReviewEnjoying the showYou can subscribe right here.Or switch over to messenger and search for Bots for the Win.Chatbot TeardownFacebook F8 Bot was built specifically for a live event; messages,info on panels, the wifi password and moar.Facebooks F8 Bothttps://youtu.be/p4Aon1SpELUHOMEBLOGPODCASTBOT HACKSCONTACT