Podcasts about Fantastic

Our Goals for 2026: Jess is gonna finish a novel.Sarina is going to figure out what she wants a long haul writer career to looks like.KJ is going to write this book as hard as she can and for as long as it takes.Jennie is going to claim her authority in the writing space.Our Words of the Year are …Meanwhile: Fan of Heated Rivalry? You'll want to read these books by Sarina Bowen!Ready to talk about your own goals and words? COME ON IN. We are here for that!Hey - if you've been curious about becoming a book coach, Jennie'd like to invite you to a live training she's doing on February 4th, at 5pm PST / 8pm EST. She's going to be talking about how to become the kind of book coach writers love to pay. You can sign up at bookcoaches.com/liveWOTYs … in the episode! If you want to know what was so funny, you'll have to listen.Transcript Below!If you love us enough that you got this far…SPONSORSHIP MESSAGEHey, it's Jennie Nash, and if you've been curious about becoming a book coach, I'd like to invite you to a live training I'm going to be doing on February 4th, at 5pm PST, which is 8pm EST, and I'm going to be talking about how to become the kind of book coach writers love to pay. You can sign up for that at bookcoaches.com/live. That's bookcoaches.com/live. (bookcoaches.com/live) I'd love to see you there.EPISODE TRANSCRIPTJennie NashHey everyone, it's Jennie, and this is the Hashtag AmWriting Podcast, the place where we help you play big in your writing life, love the process, and finish what matters. All four of us are here today to talk about our Word of the Year for 2026 and our goals. This is one of our favorite episodes to do, and we've all been kicking our words around, and we're ready to share them with you. So Sarina, do you want to go first?Sarina BowenOkay!Jennie NashI just know you are kind of ready.KJ Dell'AntoniaRight off the diving board. No throat clearing, no chit chat. Yeah, we're just alrighty.Sarina BowenAll right, so I'm Sarina, and I write novels, and pretty much that is all I write. So my goals tend to look kind of the same from year to year, but my, but how I feel about them, changes. So in 2026 I plan to write two to three books, and when I do, I will be rolling off of two contracts with two different publishers. So that means that the other part of my 2026 is really asking myself what I want to do next. Because, you know, finishing energy is a really hard thing, but I'll be like extra super finishing energy here, because I'm finishing a commitment. And, you know, I used to have goals, like, I'm going to write more books. I'm going to write all the books. And I don't anymore, because there were, there was a while there where I only wrote books, and then last year, I did a really nice job of meeting my goals that I would also go and have more fun and take more vacations. And it worked. I did that. It turns out that planning fun takes a lot of energy and time. Oh my goodness, it was I, you know, I so I was either off having a wild time, or I was like, you know, nailed to my desk, and, yeah, so I need to do a slightly better job of that this year. Although looking at the schedule, it's a little hard to see how, because I'm spending a big chunk of March and part of April in Australia and Hong Kong, and then...Jennie NashWait you can't just throw that in and not say why. [laughing]Sarina BowenOh, well, I'm, I'm visiting. I'm doing four reader events in Brisbane, Sydney, Melbourne and Perth.Jennie NashIt's so exciting, so exciting.Sarina BowenAnd you know, time will tell if accepting this invitation was, in fact, a good idea. When I get home, I will be—it'll be June, and I will be launching my second book of 2026, which is a romance and so, but, but then, you know, I will have turned in half of what I'm turning in this year, and I will be able to have big thoughts about what I do next. And that is the thing that is going to be hard about this year, not turning in files, but, you know, deciding what does it mean to me? And also a thing that I realized last year, while balancing my busy life is that in this job, there is no summit. It's not like you climb that big hill and then you stand there and you hear an angel choir, and then you know that the only thing that greets you after writing a big novel is that you will pretty soon, eventually write another one. So you have to enjoy the hike itself. And I am really working on that.Jess LaheyI actually have just—I have just to address what you just mentioned Sarina, I have put in my calendar in June. Since we love to—I happen to love the mid-year check-ins on goals. I put a little note to self, to future Jess to revisit Sarina's goals at mid-year so that we can talk about maybe what that second half of the year, what comes next, stuff is going to look like. So, expect that to come back around.Sarina BowenOkay, I hope there's some clarity by then, so I'll get right on that.Jess LaheyWell, and I would also like to mention that you mentioned, you know, all the work you're doing and doing fun and stuff like that. You also went back to skating this year, and you, I have loved watching you learn, relearn something fairly new, and gain skills and get determined to like, be able to do that. What's it called, when you change the side of the blade you're on? When you turn?Sarina BowenYeah, all that edge work...Jess LaheyIt's very exciting.Sarina BowenAnd those three turns. Yeah. So that is part of my leave the house and have fun plan, and that has worked out really well. It—when you do something that's so outside of your usual, like, we could just stipulate by now that I'm pretty good at writing a novel, because I have turned in a number of them and sold a number of them, but I am really not good at skating. So when you take yourself so far out of your element, and you do something that is so foreign to you, you learn, relearn all those weird little tricks about how you learned anything, and the fact that last year I could not do a three turn to save my life, which is where you turn around on one foot. And I tried and I tried and I tried and I tried to trick myself into it. And I'm like, okay, I'll take off on two feet, but land on one. I just every single thing didn't work. And then this year, now I can do it. And also, I woke up at four in the morning once and thought I could do a waltz jump tomorrow, and then the next day I did, in fact, just do a waltz jump. And I hadn't even been thinking about it. It wasn't even on my list of things I was going to try that week. So learning something really, really new is really just great for your brain and your attitude. And I don't know what the next thing that I do like that will be, but, yeah, I'm a fan.Jennie NashBut I must reflect back to you that a few years ago, you were, I think the goals had to you were working so hard and just, you know, book to book to book to book and, like, look at you now .You're going on all these trips, and you're learning to ice skate, and I know you and KJ are learning Mahjong.KJ Dell'AntoniaMahjong, yes.Jennie NashAnd you write in coffee shops like, you've kind of really changed that, that vibe. It's cool.Sarina BowenI have! I did it right? Like I said, I'm going to have more fun. I'm going to learn to write out of the house. Like I sat in a room and said to you that this was going to happen. And I did, right? But the, but then, but then, writing the actual books, it magically did not get easier. So I am having more fun, but it's still hard, and that's how I'm coming to this new realization that, like you know, I need to stop being surprised that the actual job is hard, but it's just like a piece of the fun that I'm having, and if and I can only write books that I'm probably going to enjoy, because it's still hard and it still takes a lot of hours.Jennie NashThat's amazing. I feel compelled to ask you, what are you most enjoying about what you're writing right now?Sarina BowenWell we are at maximum finishing energy, because I am finishing a revision, which is scary, right? Because then you're sending it off into the world of telling yourself that it's done. And I have to say, I have not enjoyed it all that much. This has been one of the more one of the more stressful weeks. But, yeah, I—but there are moments as I look through this manuscript, because I've just reached that point where you hate every living word of it, right? Where I read a line and I laugh, and then that's just a good sign.Jennie NashLike I'm so clever, look at me.Multiple Speakers[all laughing]Jess LaheyI actually just, just for fun. I just dropped—I got to go—I traveled an hour and a half to go so that I could go sit in a coffee shop and work with these guys, because I miss them so much. And I took two pictures of Sarina while she was working there, and in one, she had this look on her face... I just dropped it in our group text just now, where she's got this look on her face like this is the hardest, worst thing I've ever done. And then I also took one of her smiling and looking like her usual happy self. But it was—I love having those two pictures together on my phone, because it's so representative of the slog. How there are these moments of really having fun and engaging with the book and loving it, and then there's those moments of editing where you're trying to just finish it and get all the words in the right order.Sarina BowenYep, it's, it's, you know that the push and pull and the trick to liking this job is that when you're in that trench of I have to be finished with this. I have to love it, and I have to set it free. You have to remember that the other side is out there. That like the drafting happy, I haven't made any big mistakes yet, I haven't sealed off all the x's yet, like that's waiting for you on the other side of it. You know, if you get too deep in one place or the other, so that you can't remember, the other one is out there for you. Then, then that's a trap. It makes the job harder.Jennie NashWell, thank you for that. Jess, do you want to go next?Jess LaheySure! Yeah, so last year, last year was weird. Last year, my, my, I'm going a little bit into what my word was last year; it was ‘amplified' because it led, it sort of guided a lot of my goals last year, which had to do with just reaching more people, but during the year, during the course of the year, reaching and educating more people on the topics that I feel really strongly about, like mental health wellness, the specifically substance use prevention, as it relates to things like self-efficacy in kids and feelings of competence in kids. I realized sort of part way through the year how much more I was enjoying and feeling engaged when I was talking to the kids, and how much more impactful I felt when I was talking to the kids, and that shouldn't be surprising. But, if you're not a speaker, and if you don't spend your time speaking to adults and kids and especially teens, you should know it takes, you know, maybe three to four times as much energy to talk to the kids as it does to the adults. In fact, yesterday, I was trying to explain to someone why a virtual event to a lot of kids, doesn't work. I can't project that much energy through a screen to captivate a big room of kids. It's just it's really hard to do. And anyway, so I realized about halfway through the year that I really wanted when I when I thought about the word amplify and expanding on the number of kids that I reach per year, and the depth to which I am able to reach some kids in particular, it comes it comes down to not just people, but just kids specifically. So I talked with my agents, and we've agreed that I'm going to try to incorporate more kids this year. That even if it's more exhausting for me, it's more fulfilling, and so that's one of my big goals for this year, is to figure out how—yes, I still have to talk to adults, and I have to help them understand how to talk to their kids about substance use and mental health and how to see, know, love, support the kids you have, and not the kids you wish you had and all that stuff. But when it comes down to it, I have to figure out ways to get in the room with kids more and...KJ Dell'AntoniaYou're a kid-travert!Jess Lahey[laughing] Apparently.KJ Dell'AntoniaWhich some people get their energy from being with people, and some people get, you know, it takes—that's extroverts and introverts. So you're a kid-travert, you get your energy from talking to kids. That's delightful!Jess LaheyIt's in the moment. In the moment, it's much more exhausting. But there was a—I spoke at a school in Los Angeles. It was one of the best days I had in front of kids. And the number of emails I got afterwards explaining why it was meaningful to them. You know, I love when the kids, anytime a kid reaches out, it's this huge honor, because, you know, I'm, who am I? I'm some adult that comes into their school because their teachers say that, and now their teachers say they have to listen to this bozo. They don't know who this person is. But over time, I've figured out ways to help them trust me a little bit more, even before I get there. Like creating these videos where I introduce myself ahead of time. So I'm trying to figure out all the ways in to getting being a trusted adult, becoming a trusted adult to more and more kids, is something that's incredibly important to me, because that's where the great education stuff lies. So that amplify word changed for me over last year, and it's reflected in this year's goals as well, which is, get in front of more kids. I track those numbers really carefully. Last year, I was in front of just shy of 10,000 people generally, and a couple of 1000 kids. And I just want to change that ratio a little bit so that it's have more heavily in the kid direction and less heavily in the adult direction. Just because it's fun and really interesting and challenging. That's the other thing is, when you've been doing something for a long time, there are some talks I can do in my sleep, because I've done them so many times, and I don't want to do that, like, why would you want to come and spend time with someone who's asleep in front of you? But you know, they look good and it sounds good, but they're not totally invested. And I think everybody can feel that. So I've had to find ways to change things up, to reevaluate my content from other angles, so that I'm not getting sick of myself, and so that I can be fresh and new and useful to people. So, and then, like, I have small goals, you know, Sarina was just talking about her skating and looking, you know, trying to do something completely new that makes you a little nervous. You know, the beekeeping thing still makes me super nervous. And as I mentioned in another episode, I think Tim saw me emotionally preparing to do something I needed to do with the bees and he said I have never seen you so nervous and so doubting yourself about your ability to do something, and I realized how good that is for me. And so we will see at the end of this winter if my bees actually made it through the winter, and if they did, I'll have a hive of bees to deal with, and if they don't, I'll have to get a new hive. But that's been really, really good for me. Sarina, did you want to add something?Sarina BowenI have a question.Jess LaheyYes, ma'am.Sarina BowenDo we have a writing goal for this year?Jess LaheyYes, we do. And that's actually at the bottom of my list, because it's new. So I've been attending this weekly, really interesting virtual Blueprint for a Book Fast Track. What is it? Jumpstart you guys? With Jennie Nash, this really great book coach and founder of Author Accelerator, and KJ Dell'Antonia and I have been actually writing—working on this novel that I've been working on for ages and ages and ages and thinking about at a minimum once a week, and I'm going to finish it this year. 100% I'm going to finish it this year. And I'm really grateful to Jennie and KJ, because being in that, in—being in there, is forcing me to ask me all kinds of questions about, why am I even bothering to stick with this thing that has stymied me for over a decade? Like, why bother if it's been that hard and I haven't ever gotten it done, why am I even doing it? And I love asking myself those questions. It's been really fun. Plus, there's like 100 other people in that virtual session asking themselves the same questions and coming up with really cool answers for why they're even writing something in the first place. And it gets at all these fundamental questions of why we do what we do. So yes, I will be, I'm researching a nonfiction thing still. I have a—I'm looking at a stack of books behind me, and but I'm going to finish this YA novel this year period, full stop, it's going to happen..Multiple Speakers[Unintelligible] [several speaking at once]Jennie NashWell what's cool is, is, I mean, YA is not children, but it's young people. So that's kind of cool. It goes with your other thing.KJ Dell'AntoniaThere's a trend there.Jess LaheyYeah. And it was funny, because when you were asking the why the other night, and one of my things was, oh, because these characters speak to me, blah, blah, blah. And KJ mentioned, oh, I do know what Jess is talking about. And maybe it's, you know, she wants to write a coming of age story, and that's 100% it. I think I have, I have. I very much love that coming of age space and the struggles that middle school and high school kids go through in that coming of age space. And I think I have an interesting insight into it, and an ability to, an ability to make it come alive on the page. And I, for me, really want to do that. I really want to see it on the page, and I'm really excited about it.Jennie NashYou do have such a compassion for that age and what people are going through and how hard it is and it's...Jess LaheyAnd I love these characters. And I said I love these characters, and I want to do right by them. And that's true too. I do love these characters, and I can't stop thinking about them.Sarina BowenThat is the best reason to finish any piece of fiction. You know?Jess LaheyYeah, no, I really it's like they're stuck until I help them get to the other side. And I would hate to leave them there. I would it would make me feel really bad.Jennie NashI love it. Well you know, committing to something that you've been working on for that long, that's a that's a big deal.Jess LaheyYeah, it's also one of those. I know it's going to feel really, really good when I finish it. It'll be like, oh my gosh, I've been harping on that for whatever it is now 12 or 13 years, and I finally finished it. So I know it's going to be one of those. I'm going to be very, very glad I did it when it's done. And is it super hard? Yes, I've, you know, bitched and moaned about this in the past, that fiction is really hard for me and dialog is so hard for me, but that's what I'm writing right now.Jennie NashThat's another, another learning edge, right?Jess LaheyYep. Yep.Jennie NashAwesome. KJ, what about you?KJ Dell'AntoniaMy only goal this year with respect to writing is to write this book as hard as I can for as long as it takes. That's all I got. I got a couple other goals. I'd like to get my Christmas tree down at some point during the year. It seems like a plan. I was pretty excited about the Valentine's Day concept a few years ago, but I don't know, people have been really negging on it. Easter also, apparently not tree material. I mean, come on the fourth? I'm seeing it. No one else is. So there's that. No, my and my big life goal is to leave more white space for myself in my day and in my calendar, to do things, to not do things, and for the unexpected things, both good and bad things. I have a real tendency to be like from 11:30 to one I'm doing this, and from 1:30 to 2:30 there's this, and hey, at three there's this. And that is, in fact, an excellent description of my day. And sometimes I like it, but I just do it to myself constantly, and I need to stop.Multiple Speakers[all laughing]Jennie NashThat's all? Okay. Mic drop. I'm just thinking about that white space. What? What happens when you have white space?Sarina BowenYou know what happens to me when I have white space, because I'm actually pretty good at keeping it in my calendar, is that I get an email that's like, and today, we will be choosing among these eight narrator auditions. And then you will decide who is the narrator for this book that you haven't been thinking about for four months since you last did the copy edits, and then my whole day just explodes in a little puff of admin, like trying to get out of my own inbox is killing me. So, yeah, I don't, I don't. It's not even that I planned it. Other people are making this my, my problem, and I wish I had a 2026, goal for how to fix it.KJ Dell'AntoniaYeah, there's that. I mean, to some extent, I think that's my point. Is that I would like to stop doing it to myself, because I mean it through exactly the thing it is was not my was not my idea, nor was the thing, the unexpected event at eight o'clock this this morning, or the one when I walked in from the expected thing from nine to 10. I need to do a little less of it for myself, to allow for the fact that the other things in my life, I think, and I did this to some extent last year too. My final kids have actually all left for college this year, which is great, but there's still a lot of trouble. And also I have a lot of pets, and also just, there's a lot going on. So I sort of thought, and I really made this mistake in the Fall pretty hard. I thought, oh, I should probably fill like I should put some things on the calendar because I might feel sad. A, I still felt sad, and that was okay. And B, I put way too much on the calendar, given the number, amount of time I had to spend on... I'm just yeah, and here I am thinking I didn't do it in the spring, and I didn't, but I sort of am doing it on a daily basis, like, oh, look. And some of that is just that this was, what am I wrong? Was this the longest holiday season ever in the history of holiday season? Like it was still Christmas on January 17, I swear to God. And so a lot of it, I think, is I'm feeling a little dejected, because my days are really packed, because I had the sense not to put everything in the week of January 6, but I put a lot of things this week and last week. So hopefully I'll, but, but having done that, and now feeling it, I think, I hope, will inspire me to block off more time that, no doubt, will get filled with things. But that's better than it getting filled with things and my having already filled it.Jennie NashYep.KJ Dell'AntoniaIt's not going so great.Jennie NashI get that. Okay, so, so for me, I made some really big moves in my business in 2025 and they worked, and that was great. And I made a decision toward the end of the year to make even bigger moves, and did some thinking about, I wouldn't say, an exit strategy or a succession plan, but I'm 62 this year, and I'm working really, really, really hard in my business day to day, running, you know, pretty big small business, and I really want more time to create. To create curriculum, to, I just like making things. You know, to work on the podcast, to work on my own book, and I'll talk about that in a minute. And so I made a training plan to teach my team to take over the things that they are fully capable of taking over, if I just get it out of my head and onto a page to teach them how to do it. So it's a really big move for me, and kind of a terrifying move. It means trusting people. It means handing over some things. It means there's some ego-y things involved in that, the idea that nobody can do it as well as I can. And so, yeah, that's, that's big. It's big mindset. It's big actual shifting of duties. It's, it's kind of the white space idea writ large. What, what would it look like for me to have more white space? And it is, it is not retiring, it's not stopping. It's just, can I do more of what I want to do and less of the—of the day to day of this business? I am constantly surprised by the thing I have made. Author Accelerator has more than 375 certified book coaches now, and it's this huge community, and they're having a huge impact. And a lot of my coaches are becoming huge their own selves and doing really well, and just we're becoming known. And all of that takes time to manage, like the, I don't know, I wouldn't call it the brand, it's, it's the community. It just takes a lot of time to manage and the kinds of inquiries that we get and that sort of thing. And I, it's a thing that needs care, and I'm the one to give it that care. So just meeting the moment, I guess, is what my goal is for the year, and as part of that, the Write Big Sessions that I've been doing here at the podcast are my stepping into that space of thought leadership and creation, content creation in a different way. And haven't talked about this a lot, but I am writing a Write Big book, and I went out and found myself a brand new agent. I did my search from scratch. I did it cold. I tried to find the perfect agent for this book, rather than somebody that I knew, because I know a lot of agents, and I don't want to, I don't want to talk about a lot of specifics at the moment about who that person is, or what's happening really, but I will say that it's taken a little minute to get it together, because that's how it happens sometimes. But the book is out on submission, even as we speak, and I was telling KJ, this agent does something that I've never heard of and never seen, and I love it so much, which is that she shares a spreadsheet of the submissions and puts the responses right in there so I can log in, you know, 10, 12, 25 times a day and...Multiple Speakers[all laughing]KJ Dell'AntoniaJust normal, healthy behavior, right?Jennie NashWhich is so fantastic. Rather than, like, why isn't she telling me, or how come we haven't heard or whatever? But it's very, very early days, and so all that's coming in are the no's, because that's, that's what happens. But the no's are so great. I love them so much. They're totally boosting me up. Because, like, people know me. They know my work. They like my work. Like I, I don't know. I'm just so delighted by the nature and quality of the no's, which is just a funny place to be, but that is, that is where I am so...Sarina BowenJennie, it's a fantastic place to be. Like I have never heard another author say the no's make me happy. Like that is not a sentence I have heard in my life. And I know a lot of authors, so the fact that you know that that's, I just have good, good feelings and good thoughts about this project, and you are amazing.Jennie NashWell, thank you. And that is not by accident. That's what Writing Big means, right? It's like I own this idea. I'm not waiting to be picked; I'm not waiting to be anointed. I'm not waiting for somebody to say, you know, good job. But, when they do, and you know, these no's are just indications, like I self-published the Blueprint Books and I sort of think of them as this little thing that I made. I made them for my coaches to use in their coaching, and I made them to, it's a model that I teach. I didn't ever think of it as a thing, but I've sold more than 20,000 copies of the Blueprint Books my own self, and, but I just didn't think like editors would know what they are. They would use them with their own authors. They would know my company. They would know my coaches, and that's what all the no's are showing me. And that I'm just, I'm just like, when do you get a mirror into your impact? It feels like the no's a mirror into my impact, and I feel, I feel like there's no doubt that something great is going to happen with this book. I have no doubt. So bring on the no's and have them be awesome, because I know good things, great things are coming, and whether, who knows what path that is going to be, but that, that is where I am, and that sharing of the spreadsheet that this agent has done is just feeding right into, I mean, for other people, it might be the biggest disaster in the world, but for me, I'm like, this is so fun. I love it. My goal is for the year to lean into this bigger vision of what I can be.KJ Dell'AntoniaThat's a good goal.Jennie NashThank you. Well, I'm going to share my word first, because it just goes so well with what I've just been saying, and it's so obvious, and it's so great. And my word of the year is ‘play big'. Play big.KJ Dell'AntoniaThat's two words.Jess LaheyThat's two words.Sarina BowenI get two words.KJ Dell'AntoniaShe's allowed to have two words because she's playing big.Multiple Speakers[all laughing]Jennie NashAll right, we have to go in reverse order then so KJ, what's your, what's your word?KJ Dell'AntoniaOh, my word of the year is, is ‘alive'.Jess LaheyOh, dear. Okay, that's a... quite a goal you got there missy.KJ Dell'AntoniaIt's a good word... laughingJennie NashCan you explain?!Sarina BowenShe can't, because she's laughing really hard right now.KJ Dell'AntoniaUm, it was going to be enthusiast, because I wanted to be sort of a welcoming both the challenges and the excitements of my life. But I really just feel like, and then it was going to be relish, but, but that's pickles, and I hate them. And then I'm just, I just feel really good about just letting it all come and, and being a part of it.Jennie NashOkay, good word.Jess LaheyOh, Sarina?Sarina BowenI've used a lot of the words.Jess LaheyOh, not yet. Sorry.KJ Dell'AntoniaShe said, reverse order.Jennie NashI'm laughing so hard that I'm crying.Jess LaheyOh, she said, reverse order. That's right.Sarina BowenWe have done this so many times, and we have never laughed all the way through it. Okay, okay.Jess LaheyKJ is right though we have used all of the words, I actually considered reusing one of my words this year, but then I thought maybe that was a cop out. So I did come up with a new word.Sarina BowenI considered it, and then I was too lazy to go look them up.Jess LaheyThat's quite a statement there, Bowen.Sarina BowenI know!Multiple Speakers[all laughing uncontrollably]KJ Dell'AntoniaI know I had savor before, that was kind of where I was going, but...Jennie NashI can't stop laughing.KJ Dell'AntoniaI don't know I feel very gritty about my... [unintelligible]Jennie NashI'm like snort laughing over here at the idea of I'm never going to not hear relish and pickles. [laughing uncontrollably]Jess LaheyI know, I know, I like it so much. I love it.Sarina BowenWell, she really doesn't like pickles. KJ is that friend where if she is served a pickle with her lunch, you can take it.Jess LaheyYeah. Absolutely.KJ Dell'AntoniaAnd the bit of bread that it touched.Sarina BowenOkay Jess? Jess, I don't know how you're going to follow this, but do you have a word?Jess LaheyI do have a word, and I'm really excited about this word, because years ago, when I did a really cool conference in Abu Dhabi, I met this woman that I was shocked I hadn't met before. But her name is Elke Govertsen, Elke, and she has a Substack. Her Substack is just, it's @ Elke, is her. She managed to snag @ Elke. She has a newsletter. She has something called Open Nesting. She's got older kids. Anyway, I subscribed to her Substack. I love it. She's one of those people that when she walked down on stage to give her talk, she just glowed from inside, like she was one of those people that you just, I felt really drawn to. So I started following her and her year, her word for this year I really liked, although I thought about it in a different way than she did. Her word for the year is ‘allow'—a, l, l, o, w—and so that is my word for the year, to allow myself to do some things. For example, finishing this book, and just realizing, allowing myself to be really bad at it and hoping that I can pull it off, allowing myself to look really dumb doing stuff like the beekeeping, allowing myself some grace about the fact that I'm probably killed my bees this winter because they're not insulated enough, all of the things. But I just really liked her word allow. So that's where I am. That's my word. I was going to redo evaluate, because I really did like that one, because that the emphasis there was, like, figure out what's valuable to you, but whatever, I've used that one before, so I'm going to give credit out to Elke and go with allow.Jennie NashOkay, Sarina, what about you?Sarina BowenWell, you know, I picked a word, and I usually really struggle with this, and I never feel quite comfortable with it, but I pick something, or it just picked me one day, and that word is ‘esteem'. And my little job, my little job is having a strange little moment of esteem, because there's this show that's at the tippy top of HBO right now called Heated Rivalry. And Heated Rivalry is a book that is a queer hockey romance, which is something that I have also written since 2014, and it has; strangely, some of my best performing books ever over the last decade fall into what I thought was a niche. So I write this niche thing, and people read it and they love it, but you know, it has always stayed in its corner until now. And Rachel Reid is the author of the book called Heated Rivalry, from which this TV show was made very faithfully. And Heated Rivalry is a fantastic novel, by the way. Fantastic conflict, and an interesting story structure. So it has been quite a revelation to watch her book and story reach an audience that I did not feel it was capable of. And there is something about that, that really spoke to all the parts about my, of my business, where, for example, sometimes I have to do research. And early on, I almost felt apologetic about asking an orthopedic surgeon to talk to me about something for a romance novel, because I just assumed that they would roll their eyes. I did it anyway. Thank you, Mark, Dr. Mark, for explaining knee surgery to me. But um, so esteem is a couple of different things. It is choosing projects that I esteem and that I care about, not because I think they'll sell, but because I love them, and also just realizing that the esteem that comes to various things that we do is not always predictable or measurable or something to rely upon. So I have to esteem it all on my own before I commit the time to do that. And that is how I ended up picking this word that I that I really like. It's kind of a quiet word. It doesn't, it isn't sexy, I guess is, is a word I would describe it, not really, but, um, but it is a, it's like asks you to pause and measure how we feel about something before we commit. And that is how I ended up there.Jess LaheyI love that meaning to the word. I love it.Jennie NashSomething that also occurs to me is you spoke with such esteem about this other author and the work that that she's done, and that's something that you often do, and you lift up all the writers in lots of different ways. And that esteem you have for the process of writing and the publishing business and the hard work of it comes across as well. So I like that meaning too.Sarina BowenWell thank you. I had an interesting conversation with my 22 year old son, who is quite a reader. Right now he's trying to get to the end of Crime and Punishment before his semester really kicks in. And he asked me over drinks, on a trip to Boston that I was making time for, so go me, if I could write like anyone, like if I could suddenly have the skills of any author, dead or alive, who would I pick? And I instantly gave him a couple of names in contemporary fiction that he has never read and never will, because there are people who write books that are not for 22 year old nerds. And, um, and he, he sort of blanked and he's like, no mama, like you could have, you could be Tolstoy, you know, like you could pick anything. And I'm like, no, I'm serious. I have esteem for the things these people are doing in contemporary fiction. And it's like that, um, that George Michael quote, like, when are you going to make some serious music? And he says, you don't understand, I'm very serious about pop music. And you know, it's my right to esteem whatever I choose. And I really do choose this. It's not; it's not a runner up thing for me. This is my interest, and I'm going to value it.Jess LaheyHell yeah,Sarina BowenYeah. Woohoo!Jennie NashI feel like we should end on that.Jess LaheyYeah. I think that's a good place to stop.Jennie NashThat was some power, power language there. We would love our listeners to share in the chat your goals for the year, your words for the year, how you feel about pickles and their touching a bread. [laughing] We would love to hear all the things from you, and until next time, keep your butt in the chair and your head in the game.NarratorThe Hashtag AmWriting Podcast is produced by Andrew Perrella. Our intro music, aptly titled, Unemployed Monday, was written and played by Max Cohen. Andrew and Max were paid for their time and their creative output, because everyone deserves to be paid for the This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

Kiera is joined by Dr. Paul Etchison to talk about changing the mindset of turnover = failure. This transition is part of the evolution of leadership. Both Kiera and Dr. Etchison share their own experiences in remaining true to core values, and keeping their definitions of success separate from whether a team member stuck around or not. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today is an extra special day. I have one of my faves and every time we podcast, people say, you two just seem like you love each other so much. And I really do. I've been to this man's practice. We've been friends in the industry for I don't even know how many years pre-COVID. That's a long time. And we've been on each other's podcasts a lot. He has an incredible podcast. He's an incredible human, incredible friend, incredible mentor. I got the one and only Paul Etchison on the podcast today. Welcome. How are you today, Paul?   Paul Etchison (00:28) Hey, I'm good. And I was just thinking about how you mentioned like the pre-COVID thing. You texted me a picture of when you came into my practice for two days. And it was like before COVID. And what was funny about it, and I don't know if it's funny or not, but like I looked at it and half of my team has turned over. They're all new people. So I know. ⁓   Kiera Dent (00:36) cute.   Mm-hmm.   It's real life, Paul. That's real life. It is funny and isn't because I go back and I used to   be embarrassed about that. So let's just kind of highlight on that. I used to actually be very embarrassed of like, my gosh, I don't have senior team members. And like, I hate the question. There was a hot minute. The Dental A Team felt like I was Johnny Depp in the middle of the ocean and my boat was full blown on fire. And I was like, I just hope another one shows up soon. Like I hope something comes. ⁓   And then I realized that's business ownership. Like that's real life. And yes, we built these great cultures, but you outgrow team members and team members outgrow you in life circumstances. And I'd rather be honest and real rather than perfect. And so the fact that like teams shift in a lot, mean, shoot, I used to have this vision board, Paul, you want to hear how ridiculous this was? And I took the team and I put them in the one year, the three year, the 10, and I just had this like same team follow with me. That lasted me for like six months. And I was like, rip this thing up.   Paul Etchison (01:31) Yes.   You   Kiera Dent (01:40) It's   gotten better, it's stabilized, but I think that that's real life. So thanks for talking about it.   Paul Etchison (01:44) It's hard,   yeah, I mean, we look at it and I think like the beginning of my practice career, I had very little turnover, but it was, I had to put so much into keeping that. Like it was such a hard thing to keep going. there was a lot of team members that I kept and I was able to make them happy and I was able to have it be a productive relationship and they were good at the practice. But sometimes I look back on it I'm like, man, it was just, that was a lot of energy I put into one person. I should have just moved on.   So that's how I practice now. It's different. There's a little bit more turnover and I think that's normal and that's part of business ownership. So we're okay.   Kiera Dent (02:16) What changed in your mindset for that? I have so many questions for you today. You guys, Paul and I, when we get on the podcast, it really is just like a free for all. And Paul has no clue. I have a full plan of what I'm asking you today, ⁓ but it's going to be a free for all rift of business ownership of teams. How did you change that perspective? Because I think so many people chalk that up to, I'm a failure of a boss if I've got turnover. Like I had a doctor the other day on a coaching call and she's like, Kiera,   Paul Etchison (02:19) Yeah.   Kiera Dent (02:42) What am I going to do for PR? Like I've got people turning over and how do I PR this? So anything is twofold. One, how did you get like mentally change that mindset? Cause I think it's a big mental game.   Paul Etchison (02:54) Yeah, for me, was everything that I've done in my career as far as like leadership growth and stuff, I think has always stemmed from some period of just struggle and burnout to some extent. It was like, I got to the point where I was taking everything that happened at the practice personally, every upset person at upset employees, they're bothered about something. They're they always, I mean, they're telling you how you should be doing things that not realizing that there's very complicated solutions. And sometimes there's not perfect solutions. A lot of times there's   perfect solutions. So I think what changed for me is I started looking at it from a point of my mental sanity saying I can't attribute my feelings on the happiness of all these team members anymore.   And all I need to do is just be very clear on what I want, be very consistent with the way that I treat them and hold them to that standard. But ultimately, I'm putting the ball in their court. It's up to them. And if they want to play ball, cool. If they don't, that's cool too. We can still be friends and you can go to some other office where it's more to your liking. But the biggest change for me was just realizing I can't be everything to everybody. And I did it for a long time and it was really exhausting. And I worked through that and I feel a lot better   it.   I think my team   is better for it.   Kiera Dent (04:08) Yeah, no, I don't disagree. And I'm glad you talked about that. It's been fun. think Paul, you felt like, I don't know, a big brother to me when we met and I came out to your practice and the fun things we've been able to do together and just the differences. ⁓ I think as we've grown up in the industry together, but I, I admired that because I always thought you had this amazing team. And I think to hear your version and then my version at the same time was very similar. I just realized like,   We got a killer team. Like this is an amazing company. And I think when I evolved to you're so lucky to work here, you're so like not in an egotistical way, but I think in a confidence way of like, this is a great place and we're going to attract people. I started realizing like I had confidence to make offers of what we actually wanted to pay versus what I felt like I had to chase to get people to be here. ⁓ we pivoted and I used to like chase all the time and try to be everything for everybody. And then I'm like,   Why am I doing this? Kiera, like you have built a company and a culture and a space that people love. And yes, there are changes and I will continue on forever evolve. I don't think that we're a perfectly set company, but I think that we're a pretty great, awesome place to work. And I think when I became centered, confident in me and what I was providing in the culture without having to be everything, I noticed I actually attracted a way different type of employee. I attracted somebody who wanted that same style. They, it,   It was like no more like games. think in like compensation and all this, it was more just centered. It was like, this is what we do and this is who we are and I want great people. And I also think it was very much attributed to like, got dialed in on core values. And I was like, I'm sticking to these. These are like rock solid. do not deviate from that. And if you don't fit. Fantastic. There is another opportunity, like go find your dream place and we're going to find our dream team member. And I say that in a very like confident, hopefully not egotistical. And I think you, sounds like you did a similar thing, but I.   I will say, I think you go through a space of realizing you're not a failure. It's an evolution. I think of, of leadership. It's almost like going from, I don't want to say immature. It's more like children and how's they grow. Like, I don't think a little baby is a failure for having that knowledge and that mindset. And I think some of us, are toddler baby owners. Like we've never done this before. We don't know. So we're going to have a different mindset. And then you just start to morph and evolve just like   Children grow up and they morph and evolve into these teenagers, into these college students, into like the prime of their life. To me, that also feels like a maturity of leadership as well to being confident with that.   Paul Etchison (06:42) Yeah,   I love that you point that out too, because we do, we hear a lot of complaints from our team members and then we start to, it starts to add up and then we start to really doubt.   Did we really create a great work environment? I mean, we just had an all day meeting maybe about two months ago, maybe six weeks ago,   like that. And one of the questions I asked, we use this thing called Slido. It's just in real time, you put on a PowerPoint slide and everybody can vote on their phone. There's a million like programs that do this. But I asked the whole team anonymously on a scale of one to 10, how fun is it to work at Nelson Ridge Family Dental? And I was terrified to throw that   Kiera Dent (07:03) Thank   Paul Etchison (07:19) there. I had no idea what people were going to say.   Kiera Dent (07:20) I don't blame you.   Paul Etchison (07:22) It was everybody was like eight, nine. There was like three or four sixes. Now I have 30 something team members.   So the   Kiera Dent (07:29) Yeah.   Paul Etchison (07:30) of it was very good, but it was, it was scary.   if you would have asked me what I thought it was going to   Kiera Dent (07:35) Mm-hmm. Mm-hmm.   Paul Etchison (07:37) I did not think it was going to be that good because the squeaky wheel gets the grease. This, you know, that's what we hear. That's what we focus on. And it reminds me of this one coaching client I had, cause I coached dentists as well. had a coach coaching client named Isaac and he did very similar to you.   choir practice, he really got deep into the foundational core values of this is what the practice is. And   turned over his entire team and he said, I feel like such a failure. I feel like everybody's leaving. I feel like I'm just turning everybody off. Patients are coming in and asking where everybody is. I just don't think my leadership's good. And I told him, just hang through,   Hang, you'll find your people. And then six months later, he was like, I cannot tell you how much I love my team. And so I think the message of what you and I are saying, Kiera, is that no matter   Kiera Dent (08:12) Mm-hmm. Mm-hmm.   Right.   Paul Etchison (08:22) what you want to do with what kind of vision you have for your practice, your team's out there. They are there. They are waiting for someone to take charge and just make it a big deal that that's the type of people we have at this practice.   Kiera Dent (08:26) Mm-hmm.   Paul Etchison (08:33) So if anyone's listening thinking like, have this issue at my office, get those core values out, talk to the team about it. Don't just like leave it on a document, bring it up with ⁓ a meeting and say, guys, this is what I truly want.   And sometimes apologize. I'm   I haven't been holding everyone to the highest regard or the highest standard, but I'm ready to do it and I need your help. So I love that you brought up those two points. Those are amazing things and I think everybody struggles with that.   Kiera Dent (08:55) Yeah.   I think, and I think that that's something that I feel you and I both strive to do is tell people feel like they're not alone. I think so many doctors feel like I'm the only one out there. I'm the only one who can't keep my team there. I'm the only one who has team turnover. And like, this is not the path that we were even on my radar to head, but I think it's obviously the most important path for people to hear. ⁓ I think Paul, it's the no judgment. It's the hang through it. It's, ⁓ having a guide, a mentor who's been there, done that, done that successfully. I mean, you and I can both like,   Gosh, you like grit through that and it's painful. But I also believe that while yes, painful, I feel it's an evolution of soul that you actually internally are craving. I don't believe that we rise to the call until we're ready. Like Kieran 2020, when I'm sitting on Johnny Depp like boat in the ocean, it was on fire. I was not ready for the call and the evolution that came in 2024 for me.   Like I just, wasn't ready for it, but come 2024. And I think it's a, it's a shedding, it's a shifting. It's a, like, I call it like the skin sloughing. Like it's like a snake, like you're leaving it behind. It's, I watched penguins when I was in Antarctica, like small flex there, Paul. Like the Antarctica trip was pretty rad. And we watched it. Right? We went to Antarctica. Penguins are so cute and they smell terrible. Like they're like little ketchup bottles that just squirt poop all day long. And it's disgusting.   Paul Etchison (10:11) I was just going to follow up on that. Whoa.   Kiera Dent (10:25) but they were molting when we were there and they just looked absolutely miserable. Like they sat there and they told us like, please don't touch the penguins. like, these look just, they're like, it's very painful for them. They're having to completely molt off all of these feathers. And I think that that's how I feel a lot of business owners are like, are you going through that molting process? But again, just like those penguins, just like us, I really do believe that when we're ready to be called to that higher level, one, you're not alone, two, you don't have to go through it alone.   Three, it's normal and it's part of growth, but like, there's also, you don't have to grow until you actually want to. Like, it sounds like Isaac was just ready. Like, I'm ready, I'm done. Like, I've hit my limit. I was ready, I was done. I was like, we are having a complete culture shift. Like, we're done and like, it needs to evolve. Sounds like you had it. But I also feel, and I don't know how you feel, Kieran 2020, Kieran 2024, even into 2025, leadership culture company.   keeps evolving. don't feel like I have as many of those like huge molting in 2020, huge molting in 2024, 2025. It's more of a shift in a refinement rather than a full molt. But that's, think how, at least for me, that's how I think I view leadership is.   Paul Etchison (11:37) Yeah, totally agree. It's like we go through these stages of leadership growth. And I remember for me, like leadership all the way up to COVID was like system, system, systems, consistency with team. And my team grew to like 35, 40 people and it got really unmanageable. And then when we came back from COVID from being shut down, I really wanted to try to do something different. And I wanted to keep that. ⁓   I just loved when we were shut down for COVID. I loved how it felt. It felt easy. And I said, I want that, but I don't want that craziness when we open up again. And when I did, I started to feel that same craziness. And I was going to therapy at the time. And like the therapist will tell you, just change your expectations. Don't take everything personally. And what I learned through that is there's no amount of therapy that can   broken leadership   Is that I had systems, I had consistency, but my team   had outgrown those systems. We needed more systems of leadership. So the next stage in my leadership was learning how to lead leaders and truly delegate and truly give them the autonomy to do everything. And when we did that, everything got so much better. there was parts of me that was like, I'm not the right person for this level of organization. not the right person for this size of a dental office. I'm just too anxious. I take   Kiera Dent (12:41) Mm-hmm.   Paul Etchison (12:59) too personally. And ultimately, I think it was just I   Kiera Dent (12:59) you   Paul Etchison (13:02) set up, I didn't set up my organization the proper way. So that was the next level up for me. And I think that's me shedding my skin finally once and for all to learn how to lead leaders. And who knows what's   Kiera Dent (13:14) Paul, I think that you are actually a really good example of letting go of control. How do you do that? Like,   I remember talking to you one day, this is offline, hopefully I'm not oversharing. And you're like, a lot of people say, like, what are you going to do if you retire? And I know you sold your practice to a DSO and you're like, I've never looked back. Like it was great. Um, you're like, I'm actually the person who's okay to just like sleep in and do nothing. Like I really am okay with that. Like, how did you let go of that control with your team? Um, knowing that they weren't going to do it exactly like you, like, I think people have this in theory. They try to do it, but.   Paul Etchison (13:23) No, of course not.   Kiera Dent (13:49) Like that's another molting. That's another really hard gap to go from full control. You're in charge of everything to I'm stressed out. Now I'm going to let team members take over and maybe you're, maybe you're an anomaly, maybe you're a unicorn, but how did you do it?   Paul Etchison (13:59) Yeah.   I think it's like we talked about the growth, but I think where we screw up as practice owners when we do this is we get upset that the team members are not doing exactly the way that we would do it. And there needs to be some wiggle room. There needs to be a lot of forgiveness. But ultimately, there's got to be clarity. And not enough practice owners are having the conversations with their team members. Like I always say, like, I'm coaching dentists all the time, and they're telling me about these issues they're having at their practice. And I'm saying, well, why do you think that is? And the answer is like, well, it might be this.   kind of think it's this and it's like, well, get curious, ask, ask your team. So for me, it was about telling my team what's expected and when   Kiera Dent (14:36) Mm-hmm.   Paul Etchison (14:42) didn't meet expectations, instead of like dancing around it, just going right at the   getting curious, what is going on with this? What is, why is this not happening? And then always like, you know, if you ask the right questions, the next step for any leadership, any leader is to validate their perspective.   no matter what it is and that will go so far. If you take one thing out of this podcast, do that. When your team members share something with you or if you're getting curious, asking them why things are happening, how they're feeling about something, validate their experience and watch how much they open up and they're.   open to behavior change and other options. And then that allows you the opportunity to then ask and invite participation in the solutions. What do you think we should do?   I noticed our cancellations are getting up there. Like, what are we doing about this?   What do you see happening? Getting curious. And they're saying, well, I don't know. Like, I got to ask some more   OK. And then validate their experience. I totally see how maybe you got busy with your other things and you haven't been asking your team. But we've got to ask the team and find out just so many little things.   For me, was getting out of the way, being clear with expectations. But then instead of trying to go around my leads and my leaders, my practice and go around them and deal with the other other teams myself, I let them do it and I let them fail and I help them and I support them.   And I think I know there's a lot of like team members that listen to your podcast, Kiera. I would hope if you're listening to this and you're team member, I would hope you understand how valuable you are to an owner. If you can take things, find solutions and hold your, your team members, your fellow coworkers to a certain standard, like you would be so valuable. Everyone's like, well, how can I get a raise? How can I contribute more value? I would people on my team, my leaders that do this for me, they are so valuable to me and every owner.   is just waiting for somebody to step in and fill that role. I mean, every practice could use   Kiera Dent (16:38) team members, their number one objective is to make their doctor happy.   every day, all day. That's like what my job is. That's what I want to do. That's how I want to serve. That's how I want to help out. ⁓ And I think as owners, I think it can be easy to see all the problems in your team. But I think it's what pair of sunglasses do I want to put on? Do I want to put on the one where I see like, what's wrong is just as available as what's right. Both are always available in every single scenario, every single situation. And so what are we bringing to the table and how are we looking at these different things?   How are we guiding our teams? How are we guiding our leaders? How are we showing up as leaders? How are we like, what is the filter I'm putting on every single day? Like those, those two sunglasses are right there as you walk out the door and which pair are you choosing to put on? Cause you're going to influence impact and create a team. No matter what we see what we want to see. And I believe that we create our own realities. I believe that reality is what we believe it is. And so, ⁓ I think shifting that seeing that, and I think having just a bigger plan, a bigger vision. know when I got very crystal clear of where am I headed?   What is my role? Like, this is gonna sound funny, Paul. I literally Googled like, what does a CEO do? I think doctors come out of school, like you're a doctor, like you do the dentistry, like that's what I'm supposed to do. And I remember one day I was sitting there and I'm like, what is the CEO even supposed to do? Like, I don't even know, like, like really, like where is a CEO, like dictionary, like job description, I realized, got it. It's profit, vision, and culture. Like those are really my main things. Stay out of the weeds and like go for it. And...   Paul Etchison (17:43) you   Kiera Dent (18:04) That's what I'm bred to do. Bring the great ideas, bring those different pieces. That's my job. That's my responsibility. I think dentists also have the second tier of you do dentistry too. So you are a clinician in there and then you have those pieces. But driving culture, driving a culture of accountability of fail, fail forward. like, gosh, I just read this really awesome book and they said, we measure it by outcomes, not activity.   Like just stuff like that. Like you start to become this person who wants to evolve your culture, evolve who your team is, evolve who you are as a person. And I think Paul, even in just knowing you, I think there's been an evolution of who you are as well. ⁓ I think that is just, and hopefully I've evolved too, like fingers crossed there's been an evolution and I'm not as quite, I don't know. I think we keep the best of ourselves. And then I think just evolve into our 2.0, 3.0, 4.0 levels. I guess I just asked the questions of   Paul Etchison (18:42) Absolutely.   Kiera Dent (18:58) I think you've got a fascinating story. You were full, full practice owner. You were in there. You sold out to a DSO. You're still in your practice. You still train. You, you've evolved. If you were sitting back when I met you, what would you tell that Paul of what you know today that would have made that whole experience, whether you're selling, whether you're growing, evolving. I mean, you have a very large practice. It's been real fun to watch you and your practice and everything. What would you have told that Paul?   Paul Etchison (19:27) Yeah, and this comes up a lot with my coaching clients. A lot of people ask me that. And one of the things, if we're looking at our practice, and I'm going back to the beginning, is if we want to sell our practice, if we want to cut back our days, if we want to have the most profitable practice ever, a lot of the times the strategy is identical. We're just trying to go through and create more freedom for ourselves as practice owners by empowering our team, getting them to do a lot of the responsibility.   Kiera Dent (19:48) Mm-hmm.   Paul Etchison (19:57) to be accountable for a lot of the stuff. So I think if I could go back and tell myself again, man, first of all, just stop taking everything so personal. And you come in and you look at it with these different lens of leadership and maturity and all these leadership skills. It's not just at the practice. It shows up in your relationships with your spouse, with your friends, with your kids, like all these things. Like it's all intertwined. But I would have much earlier got the leaders going in my practice because one of the things   Kiera Dent (20:16) Mm-hmm. Mm-hmm.   Paul Etchison (20:27) happen through my practice sale is I just like I mentioned I felt like it wasn't I'm not cut out for this I'm sick of being miserable I'm sick of being stressed I'm sick of taking it home and I'm sick of taking it out on people that I love and so when I sold it I said okay I'm on my three-year exit plan I'm getting out of here I'm moving on I don't know what I'm gonna do but I'm gonna move on so I said you know my associate partner Dr. Kathy she owns part of the practice too   I'm gonna pass it to her and maybe she won't be able to do it as well as me. But I need to set this up so she is just, I wanna bless her with this amazing practice that runs on its own. And in the process of setting that up with my leaders, I realized, dang, I don't know if I would have sold. And I'm still happy I sold, don't get me wrong. I'm not saying I would have, but that's what I would have tried to do early in my career. I would have went, who are the leaders? ⁓ The whole thing with like the Dan Kennedy of the who, not how. Not how do we do it, but who's gonna do this?   Kiera Dent (21:11) Mm-hmm, mm-hmm, mm-hmm.   Right.   Paul Etchison (21:25) And I would have leaned into that a lot more because I think I would have been a lot happier. I would have been able to enjoy the journey more. But at the same time, it's like we learn from our mistakes and you got to make the mistakes to learn from. So it's like, so that whole Catch-22, would I change anything? I don't think so because I wouldn't be, if I didn't have the same experience, I wouldn't be the person I am today. But man, I wish I had learned it earlier. That's for sure.   Kiera Dent (21:45) Sure.   It's fair. And I'm actually happy to hear that because I feel like this is like the DSO conundrum and like the cell. And I'm happy to hear you say that because it validates what we try to coach on to. So many doctors are like, I'm just going to sell. And I'm like, well, let's just look at this. If you sell, let's look at what your life will look like on the other side of it. Let's look to see where you are today. And really, let's get to the root of why do you want to sell? And I think, Paula, if we would have asked you that same question.   Why did you wanna sell? My hunch is it was all these problems, all these issues. It was just like, I'm sick of it. Like, let's just pass this on. Let's move on. When a great leader, a great office manager, a CEO, a CFO could have easily come in, taken over for you. You could have had the exact same scenario. You just would have owned it and had more options on the table. Like you said, it's not right, it's not wrong. But I think like for everybody listening, I think today is a good reflection of one, are you going through a molt? Like, are we molting anywhere?   ⁓ and do we, or do we need to molt? Like, is there something we need to shed, let go of identity wise? And then two, I like to do this reflection a lot. And I encourage a lot of people to do it. It sounds like Paul, you do it. Like when we're in these issues in these problems, are we stopping and pausing and asking like, what is the root? Not the symptom, the top line symptom is like, I'm so stressed. And I got this and this and this, but like, do we ever stop and pause to dig to that route and find out   what is really at the root. For me, I often have many journals that are like this, this, this, and I just like list it all out of all these things are frustrating me. But what I'm trying to do is find what is a thread? What is the piece in that that's causing the chaos because then we go fix that. And that's what I love in practices because 99 % of the time what people tell you on the top line, so coaching offices, coaching doctors, coaching teams, like Paul, you know this, I know this. What people tell you at the top is not really what's the problem.   It's the bottom layered, there's something rooted, there's something under there. These are just symptoms on the top. Same thing with patients and case acceptance, right? It's the up at the top, what they're telling you is not really what they're feeling. And all you gotta do is just dig under, find out what that root is and stress and that will go away. And so Paul, thank you for, I just am curious. I've always been curious, like, would you have done something differently? Of course we never can, like, no, we're not going to. But if I could go back and tell that younger self things, like,   Kyri, get rid of your ego, honey. Like trust your team, trust that team to do amazing, trust them to do better than you are, trust them to be better than you, trust them to make better decisions than you do, because I want to create that kind of a team and me believing that is going to ultimately turn my team into that. They have the whole study about teachers with kids and IQs and like if they believe that they have a stronger IQ without doing anything different, that child actually ends up with a higher IQ. Well, why don't we take that same principle and apply it to our teams and see what happens.   Paul Etchison (24:23) Yeah.   It's so true. And I love that you say like the reflection that you did, because I noticed this with my coaching   is that there's a lot of, there's a lot of how, how do we do this? How do we fix this? But I think anyone listening, if you just sat down in a dark room, maybe not dark room, but you're sitting down in a quiet room for 30 minutes and you reflect it, what do I really, you know, I do this with my coaching clients. We call it a practice clarity and frustration exercise. What do we, what really bothers you with the practice? What is it that really just, you know, grind your gears,   it down and it sounds simple but once you write it down you can like visually see it and start to brainstorm for solutions and you start to make this progress that not only affects the way your practice runs but the way that you're the way that you feel and I think ultimately as practice owners we need to realize that the CEO hat you mentioned what does a CEO do we need time for that and we don't have time for that when you're doing four or five days of dentistry that's why when I'm working with clients the first thing I'm gonna do with a practice owner is I'm gonna get them down to three days clinic   Kiera Dent (25:10) Mm-hmm.   Paul Etchison (25:27) And it always works. so inefficient. There's so many things we can do with scheduling and efficiency and production that we can get you down to three days clinical. But now you've got that extra day to put on that CEO hat, to reflect on the things, to write down and figure out what your plan of attack is. I mean, that's what I've got a workshop coming up in February that that's focused on that. How do we get you down to three days? And that's all I want to do in this three day workshop. We're, of course, doing these reflection activities. But I think this is over the course of my career and working   Kiera Dent (25:27) Mm-hmm.   Paul Etchison (25:57) with people, that's what I've seen moves the needle the most. We need time and we need to give the energy where it's due. And it's not, we   be 100 % clinician. It just doesn't work that way.   Kiera Dent (26:09) Yeah, no, Paul, I love that. And think that's such a fun thing. I think dentists need this. Dentists need to have their vision, have their clarity. But I think from today, the wrap is it started out with a photo, unexpectedly, of this is what we're ⁓ kicking the day off of, going from where we were to where we want to be, ⁓ looking at that, reflecting back, seeing. Because   Paul Etchison (26:23) Yeah. How do we get here?   Kiera Dent (26:34) There's a client that you and I both know. They're pretty well known ⁓ that we work with. whenever I work with, gosh, it's so many practices. I think there's like 300 employees and I'm like, gosh, I remember all their names every time. ⁓ But they talk about how sometimes the best learning is just remembering. Remembering where we've been, remembering where we're going to go, remembering things that we've learned looking there. So it's like remembering where I've been so that way I can kickstart and project into where I need to go.   using your team to get there. Your team wants to be your best asset for that. So Paul, those are kind of my wrap thoughts. I know today has just been a real fun day. Always enjoy a good podcast with you. Any last thoughts you have?   Paul Etchison (27:15) No, you know, I would just close it off with   having the listener just believe, just believe in the possibility of what's going, what is possible with your practice. ⁓ There was a point where we talked about reflection. I reflected and I said, I wrote down everything I do at the practice and I wrote down how many of these activities bring me joy and how many of them I hate. And I believe it was something like 80 % of them I hated. So that's no way to live your practice life. You spend a lot of time at work. So why not do the reflection and put the time and energy into   Kiera Dent (27:38) Mm-hmm.   Paul Etchison (27:45) Making your practice a better place to be at it's not just gonna affect you. It's gonna affect your family. It's gonna affect your team ⁓ There's big your ripples that come from this little thing So I would say sit down find a coach find a mentor read some books it is possible believe in yourself and It all starts with the planning so sit down and write down some things journal love it   Kiera Dent (28:09) Journal it up. Well, Paul, I appreciate you so much.   I ⁓ just love what you're doing for our community. I love the things that we're able to accomplish together. ⁓ And yeah, guys, check him out in Dental Practice Heroes podcast. He's got some great stuff over there as well. ⁓ Paul, so good to have you on the podcast. I think you mentioned the event in February. If people want to know more about that, how do they connect with you on that?   Paul Etchison (28:35) Yeah, go to DentalPracticeHeroes.com slash freedom. So that's where the information on the three day workshop, it's going to   awesome. And I'm doing a money back guarantee. If you don't think you liked it, if you don't like what you signed up for, I'll give you all your money back. I believe in it that much. And I know from me coaching for the past six years, I know this is what produces results. So go check that out,   more about the courses, check out the podcast. And I'm always happy to talk to any listeners if they want some help or they just want to find out what we're more about. Please just go to the website, DentalPracticeHeroes.com.   dot com.   Kiera Dent (29:06) Amazing. Paul, thank you so much for being on the podcast. For all of you listening, I hope you do take the time to reflect. I do hope you think about where you want to go and what you want with your life. And just appreciate you guys all being here. And as always, thanks for listening. I'll catch you next time on the Dental A Team Podcast.  

0:00 - The Broncos fired their offensive coordinator Joe Lombardi...okay? What was he even doing? I thought the offense was Sean Payton's baby. Also, Sean has worked with Joe for like 15 straight seasons. Why fire him now after the Broncos reached the AFC Championship game? Strange situation all around.17:08 - For the past couple years, Von Miller has said he wants to return to Denver and play in this iron-clad Broncos defense. Should they welcome him back? Would the Vonster be a good addition?34:09 - Greg Penner addressed the media yesterday, and multiple times, he said he doesn't involve himself in the finer points of roster decisions. He leaves that to his Coach and GM, and mostly acts as a moderator during tough discussions. Compare that to guys like Jerry Jones and Terry Pagula who can't keep their ancient mouths shut. We're so lucky to have such elite ownership here in Denver.Also, Tyrann Mathieu went to extreme lengths to cleanse himself before taking a drug test in college, and he almost poisoned himself. 

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THE FANTASTIC POUR Brett welcomes the Hot Squad's Shotgun to the Fantasti-Lounge for a new edition of the Fantastic Pour as we talk Frog-Man..? Yes, Frog-Man! We enjoy a Maple Syrup Cocktail and read Amazing Spider-Man #266. Join us in the Fantasti-Lounge as we discuss: How hot was the Great Canadian Maple Syrup Heist? Is Bambi (not that Bambi) hot? Are frogs hotter than toads? And much, much more! Secret Pour-igins: Maple Syrup Cocktail: Maple Leap Ingredients 2 oz whiskey of choice 1 oz orange juice 1/2 oz maple syrup 1/2 oz lemon juice 2 dashes of orange bitters (or any bitters of your choice) Pinch of rosemary Ginger ale Instructions Add OJ, maple syrup, lemon juice, rosemary, and bitters in shaker and stir well Add whiskey to shaker Pour contents into cocktail glass with 1 large cube or filled with ice Top with ginger ale Garnish with lemon or orange twist Mocktail Maple Leap Ingredients 2 oz orange juice 1/2 oz maple syrup 1/2 oz lemon juice 2 dashes of orange bitters (or any bitters of your choice) Pinch of rosemary Ginger ale Instructions Add OJ, maple syrup, lemon juice, rosemary, and bitters in shaker and stir well Pour contents into cocktail glass with 1 large cube or filled with ice Top with ginger ale Garnish with lemon or orange twist Comic: Amazing Spider-Man Vol.1 #266, Marvel Comics, 1985 Have a question or comment? E-MAIL: fwpodcasts@gmail.com You can find The Fantastic Pour on these platforms: Apple Podcasts Amazon Music Spotify The Fantastic Pour podcast is a proud member of the FIRE AND WATER PODCAST NETWORK: Fire & Water website: http://fireandwaterpodcast.com Fire & Water Facebook page: https://www.facebook.com/FWPodcastNetwork Fire & Water on Bluesky: https://bsky.app/profile/fwpodcasts.bsky.social Fire & Water Podcast Network on Patreon: https://www.patreon.com/fwpodcasts Use our HASHTAG online: #FWPodcasts

B1G!

Jason William Johnson, PhD, Founder of SoundStrategist, is driven by two lifelong passions: creating and teaching. Through SoundStrategist, Jason designs AI-powered learning experiences and intelligent coaching systems that blend music, gamification, and experiential learning to drive real skill development and engagement for enterprises and entrepreneur support organizations. We explore Jason's journey as a musician, educator, and business coach, and how he fused those disciplines into an AI-first company. Jason shares his AI for Deep Experts Framework, showing how subject-matter experts can identify an industry pain point, envision a solution, brainstorm with AI, leverage AI tools to build it, and go after high-value impact—turning deep expertise into scalable products and platforms without needing to be technical. He also explains how AI accelerates research and product design, how “vibe coding” enables rapid MVP development, and why focusing on high-value B2B impact creates faster traction with less complexity. — Turn Your Expertise Into Software with Jason W. Johnson Good day, dear listeners. Steve Preda here, the Founder of the Summit OS Group, developing the Summit OS Business Operating System. And my guest today is Jason William Johnson, PhD, the Founder of SoundStrategist. His team designs AI-powered learning experiences and deploys intelligent coaching systems for enterprises and entrepreneur support organizations blending music, gamification, and experiential learning to drive real skill development and engagement. Jason, welcome to the show.  Thanks for having me, Steve.  I’m excited to have you and to learn about how you blend music and learning and all that together. But to start with, I’d like to ask you my favorite question. What is your personal ‘Why’ and how are you manifesting it in your business?  I would say my personal ‘Why’ is creating and teaching. Those are my two passions. So when I was younger, I was always a creative. I did music, writing, and a variety of other things. So I was always been passionate about creating, but I’ve also been passionate about teaching. I've been informally a teacher for my entire adult life—coaching, training. I've also been an actual professor. So through  SoundStrategist, I’m kind of combining those two passions: the passion for teaching and imparting wisdom, along with the passion for creating through music, AI-powered experiences, gamification, and all of those different things. So I'm really in my happy place.Share on X  Yeah, sounds like it. It sounds like you're very excited talking about this. So this is quite an unusual type of business, and I wonder how do you stumbled upon this kind of combination, this portfolio of activities and put them all into a business. How did that come about? So Liam Neeson says, “I have a unique combination of skills,” like in Taken. I guess that's kind of how I came up with SoundStrategist. I've pretty much been in music forever. I've been a musician, songwriter, producer, and rapper since I was a child. My father was a musician, so it was kind of like a genetic skill that I kind of adopted and was cultivated at an early age. So I was always passionate about music. Then got older, grew up, got into business, and really became passionate about training and educating. So I pretty much started off running entrepreneurship centers. My whole career has been in small business and economic development. SoundStrategist was a happy marriage of the two when I realized, oh, I can actually use rap to teach entrepreneurship, to teach leadership skills, and now to teach AI and a variety of other things.Share on X So pretty much it was just that fusion of things. And then when we launched the company, it was around the time ChatGPT came out. So we really wanted to make sure we were building it to be AI-first. At first, we were just using AI in our business operations, but then we started experimenting  with it for client work—like integrating AI-powered coaches in some of the training programs we were running and things like that. And that really proved to be really valuable, because one of the things I learned when I was running programs throughout my career was you always wanted to have the learning side and the coaching side. Because the learning side generalizes the knowledge for everybody and kind of level-sets everybody.Share on X But everybody’s business, or everybody’s situation, is extremely unique, so you need to have that personalized support and assistance. And when we were running programs in the entrepreneurship centers I were running and things like that, we would always have human coaches. AI enabled us to kind of scale coaching for some of the programs we’re building at SoundStrategist through AI. So with me having been a business coach for over 15 years, I knew how to train the AI chatbots. It started off as simple chatbots, and now it's evolved into full agents that use voice and all those other capabilities. But it really started as, let's put some chatbots into some of our courses and some of our programs to kind of reinforce the learning, personalize it, and then it just developed from there. Okay, so there's a lot in there, and I'd like to unpack some of it. When you say use rap to teach, I’m thinking about rap is kind of a form of poetry. So how do you use poetry, or how do you use rap to teach people? Is it more catchy if it is delivered in the form of a rap song? How does it work? So you kind of want to make it catchy. Our philosophy is this: when you listen to it, it should sound like a good song.Share on X Because there’s this real risk of it sounding corny if it's done wrong, right? So we always focus on creating good music first and foremost when we’re creating a music-based lesson. So it should be a good song. It should be something you hear and think, oh, between the chorus and the music, this actually sounds good. But then, the value of music is that once you learn the song, you learn the concept, right? Because once you memorize the song, you memorize the lyrics, which means you memorize the concept. One of the things we also make sure to do is introduce concepts. The best way I could describe this is this, and this might be funny, but I grew up in the nineties, and a lot of rappers talked about selling dr*gs and things like that. I never sold dr*gs in my life. But just by listening to rap music and hearing them introduce those concepts, if I ever decided to go bad, I would have a working theory, right? So the same thing with entrepreneurship, and the same thing with business principles. You can create songs that introduce the concepts in a way where if a person's never done it, they're introduced to the vocabulary.Share on X They’re introduced to the lived experiences. They’re introduced to the core principles. And then they can take that, and then they can go apply it and have a working theory on how to execute in their business. So that’s kind of the philosophy that we took, let’s make it memorable music, but also introduce key vocabulary. Let’s introduce lived experiences. Let’s introduce key concepts so that when people are done listening to the song, they memorize it, they embody it, and they connect with it. Now they have a working theory for whatever the song is about.  And are you using AI to actually write the song?  No, we're not. That’s one of the things we haven’t really integrated on the AI front, because the AI is not good enough to take what’s exactly in my head and turn it into a song. It’s good for somebody who doesn’t have any songwriting capability or musical capability to create something that’s cool. But as a musician, as somebody who writes, you have a vision in your head on how something should sound sonically, and the AI is not good enough to take what’s in my head and put it into a song. Now, what we are using are some of the AI tools like Suno for background music. So at first, we used that to create all our background music for our courses from scratch. We are using some of the AI to help with some of the background music and everything and all of that so that we can have original stuffShare on X as opposed to having to use licensed music from places like Epidemic Sound. So we are using it for like the background music. But for the actual music-based lessons, we're still doing those old school.  Okay, that's pretty good. We are going to dive in a little bit deeper here, but before we go there, I’d like to talk about the framework that you’re bringing to the show. I think we called it the AI for Deep Experts Framework. That's the working title right now, but yeah, we're still finalizing it. But that’s the working title. Yeah.  But the idea—at least the way I'm understanding it—is that if someone has deep domain expertise, AI can be a real accelerator and amplifier of that expertise. Yep.  So people who are listening to this and they have domain expertise and they want to do AI so that they can deliver it to more people, reach more people, create more value, what is the framework? What is the five-step framework to get them there?  Number one: provided that you have deep expertise, you should be able to identify a core pain point in your respective industry that needs solving.Share on X Maybe it’s something that, throughout your career, you wanted to solve, but you weren’t able to get the resources allocated to get it done in your job. Or maybe it required some technical talent and you weren’t a developer, or whatever, right? But you should be able to identify what’s the pain point, a sticking pain point that needs to be solved—and if it's solved, it could really create value for customers. That's just old-school opportunity recognition. Number two: now, the great thing about AI is that you can leverage AI to do a lot of deep research on the problem. So obviously, you're still going to have conversations to better understand the pain point further. You're going to look at your own lived experiences and things like that. But now you can also leverage AI tools—using Perplexity or Claude—to do deep research on a market opportunity. So whether or not you have experience in market research, you can use an AI tool to help identify the total addressable market. You can brainstorm with it to uncover additional pain points, and it help you flesh out your value proposition, your concept statement, and all of those things that are critical to communicating the offering. Because before we transact in money, we always transact in language, right? So pretty much, AI can help you articulate the value proposition, understand the pain point, all of those different things. And then also if you have like deep expertise and you haven't really turned it into a framework, the AI can help you framework it and then develop a workflow to deliver value.Share on X So now you have the framework, you have the market understanding, and all of those different things. AI can even help you think through what the product would look like—the user experience, the workflow, things like that. Now you can use the AI-powered tool to help you build that. You can use something like Lovable. You can use something like Bolt. You could use something like Cursor, all different AI-powered tools. For people who are newer to development and have never done development before, I would recommend something like Lovable or maybe Bolt. But once you get more comfortable and want to make sure you're building production-ready software, then you move to something like Cursor.  Cursor has a large enough context window—the context window is basically the memory of an AI tool. It has a large enough context window to deal with complex codebases. A lot of engineers are using it to build real, production-ready platforms. But for an MVP, Bolt and Lovable are more than good enough. So one of the things I recommend when building with one of these tools is to do what's called a PRD prompt. PRD stands for Product Requirements Document.Share on X For those who aren’t familiar with software development, typically, and this is not even really happening anymore, but traditionally with software development, you would have the product manager create a Product Requirements Document. So this basically outlines the goals of the platform, target audience, core features, database, architecture, technology stack, all of the different things that engineers would need to do in order to build the platform. So you can go to something like Claude, or ChatGPT, and you can say: “Create a PRD prompt for this app idea,” and then give as much detail as possible—the features, how it works, brand colors, all of those different things. Then the AI tool—whether you're using ChatGPT, Claude, or Gemini—will generate your PRD prompt. So it’s going to be like this really, really long prompt. But it’s going to have all of the things that the AI tool, web-building or app-building tool needs to know in order to build the platform. It’s going to have all the specifications. So you copy and paste.  Is this what people call vibe coding?  Yeah, this is vibe coding. But the PRD prompt helps you become more effective at vibe coding because it gives the AI the specifications it needs and the language that it understands to increase the likelihood that you build your platform correctly. Because once you build the PRD prompt, the AI is going to know, okay, this is the database structure. It's going to know whether this is a React app versus a Next.js app. It's going to know, okay, we're building a frontend with Netlify. The stuff that you may not know, the AI will know, and it will build the platform for that. So then you take that prompt, you paste it into Lovable, paste it into Cursor, and then you can kind of get into your vibe coding flow. Don't let the hype fool you, though, because a lot of people will say, “Oh, I built this app in 15 minutes using Lovable.” No—it still requires time. But if you can build a full-stack application in two weeks when it typically takes several months, that’s still like super fast. So pretty much, on average, you can build something in a couple of weeks—especially once you get familiar with the process, you can build something in a couple of weeks. But if this is your first time ever doing this, pay attention to things like when the app debugs and some of the other issues that come up.  Start paying attention because you’re going to learn certain things by doing. As you go through the process, you'll begin to understand things like, okay, this is what an edge function is, this is what a backend is. You’ll start learning these different things as you’re going through the process, right? So you get the platform built. Now the next step is you want to distribute the platform. So obviously, if you’ve been in your industry for a while and you have some expertise, you should have some distribution. You should have some folks in your space who are your ICP that you can kind of start having some customer conversations with and start trying to sell the platform. One of the things that I always recommend is going B2B and selling something for significant valueShare on X as opposed to going B2C and selling a bunch of $19.99 subscriptions. And the reason for that is a couple of different things. Number one, when you have to do a lot of volume, your business model becomes more complicated. And then you have to introduce things to manage that volume. Whereas if you’re selling a solution that’s a five-figure to six-figure offering, like 10 clients, 15 clients, the amount of money that you can get to with less complexity in your business model. So I always say go B2B, at least a five-figure annual offering, because I know most of the offerings that we offer are at least high five figures, low six figures—subscriptions, SaaS licensing, or whatever. And that way it just introduces less complexity to your business model, and it allows you to get as much revenue as possible. And then as you go to market, you’re going to learn. So the learning aspect, you’re going to learn maybe customers want this or this feature. We thought the people were going to use the platform this way, but they’re actually using it this way. So you’re always learning, always evolving, and adjusting the offering. Okay, so let's say I have deep expertise in some area—maybe investment banking or whatever. I want to use AI. I identify an industry pain point that I've addressed or maybe I personally experienced. I visualize a solution, then I brainstorm with ChatGPT or Claude or whatever, figure out what to do, and then I leverage AI tools like Cursor, Lovable, or Bolt. I set the price point. I go B2B. Is this something that, as a subject-matter expert, is efficient for me to do myself because I have the expertise and the vision? Or is it better for me to hire someone to do this?  It depends on what your bandwidth is. I mean, pretty much I’m of the firm belief that like these are skills that you probably want to unlock anyway. So it might be worth going through the process of learning the tools, leveraging them, and everything, and all of that. And that’s kind of how you future-proof yourself. Now, obviously, if you have bandwidth limitations, there are firms and organizations that you could hire, et cetera, et cetera, that can do it for you. Obviously, developers and things like that. But the funny thing about a lot of developers is, even though they're using AI, they're still charging the prices they charged before AI, right? They’re just getting it done faster, and their margins are a lot lower. So you're still going to pay, in a lot of instances, developer pricing for a platform. Those are the things that you have to consider as far as your own personal situation. But me personally, I believe these are skills worth unlocking.Share on X Because one of the things is, if you get very senior in your career—let's say you've been there 15, 16 years, 20 years—we all know there's this point where you either move up to the C-suite or you get caught in upper-middle-management purgatory, where you're kind of in that VP, senior director space, et cetera, et cetera, and you just kind of hover there. At that point, your career moves tend to be lateral—going from one VP role to another VP role, one senior director role to another senior director role, right? At that point, your income potential starts to get limited. So unlocking one of these skills and becoming more entrepreneurial is something I genuinely believe is worth developing personally. And what would you say is the time requirement for someone to get competent in vibe coding?  Three months minimal. You could be pretty solid in three months.  But three months full-time or three months part-time?  Three months part-time.  So three months. That's about 143 working hours in a regular month. So that's basically around 420–430 hours if you were full-time.  If you spend weekends working on your project, learning how to build it, taking notes, and actually going through the process, you can get pretty decent in a couple of months. Now, obviously, there are still levels as you continue and to progress and things like that, but you can get pretty solid in a couple months. Another thing you want to consider is who you're selling to. You obviously wanna make sure that your platform security is really well, is really done. So even if you build it yourself and then you have an engineer do code review, that’s cheaper than having them build it. I think if you spend three months, you can get really good at building solutions for what you need to get done. And then from there, you just get better and better and better and better.  How do I know that, let's say I hire someone in Serbia to do a code review for me? Let's say I learn the vibe coding thing and create the prototype, then I have someone to clean the code. How do I know that they did a good job or not?  You really don’t. You really don’t know until the platform’s in the wild, and it’s like, okay, it’s secure. So there are some things that you can do to check behind people. Let's say you don't have the money to do a full security audit or hire someone specifically for a security review, a developer for security review. One of the things that you can do is you can do multi-agent review. Like you take your codebase, have Claude review it, have OpenAI Codex review it, have a Cursor agent review it. You have multiple agents do a review. Then they kind of check each other’s work, if you will.  They kinda identify things that others may not have identified, so you can get the collective wisdom of those three to be able to be like, “Okay, I need to shore this up. I need to fix this. I need to address that.” That gives you more confidence. It still doesn’t replace a person who has deep expertise and making sure they build secure code, but it will catch common issues, like hard-coding API keys, which is a risk, right? It’ll catch those type of things that typically happen. But let’s say you do have a security, a code review, you could just kind of take that same approach also to check their work. Because they shouldn’t find any major vulnerabilities. The AI agents that come in after it shouldn’t really find any major vulnerabilities if it was like done securely securely. Another thing to consider is that a lot of these tools use Supabase for the backend and database. Supabase also has a built-in security advisor, including an AI security advisor, that points out security issues, performance problems, and configuration errors. So like you do have some AI-powered check and balances to check behind people.Share on X  Interesting. So basically, I can audit their applications, and the AI will check the code and tell me what needs to be improved?  Yeah. And they can make the fixes for you.  Yeah. Wow, that’s amazing. It still sounds a little bit overwhelming. It’s basically a language, a new language to learn, isn’t it?  It’s not really — it’s English. That’s the amazing thing about it—it’s English. I mean, you literally talk to AI in natural language, and it builds stuff for you, which is, if somebody is like, had a idea for a minute, because I mean, pretty much running entrepreneurship centers, I’ve known so many people who’ve had ideas that they were never able to launch or build, and then they see somebody build it later. If you learn these skills, you get to the point where anything that's in your head, you can kind of start bringing it to life in reality.Share on X And even if you've got to bring somebody in to make sure it's secure and production-ready, it's way cheaper than having them build it from scratch. And then another thing that you’ll find also is if you’re able to build something, let’s say you want to turn it into a startup or something, right? It’s a lot easier to bring in a technical co-founder when they don’t got to build the thing from scratch, and then they also see that you were able to build something, they’re able to see your product vision, et cetera, et cetera. It becomes a lot more easier to recruit people who actually have that expertise into the company because you’ve already handled the hard part. You got something and it works. And all they got to do is just come in, make it safe, and make it work better.  Yeah, that is very interesting. It feels analogous to writing a book yourself or having a ghostwriter. Because essentially, you are vibe coding with a ghostwriter, right? You tell the stories, and then the ghostwriter writes the book for you. Probably now you can use  AI to do that. Yep.  But that's a skill. Not everyone has the skill to write it themselves, and then they need to go to the ghostwriter, but still is their book, right?  Yep.  So it sounds a little bit similar. That’s fascinating. So what’s the path to launching an MVP? So let’s say I’m a subject matter expert, and I want to launch an MVP within a few weeks. Is there a path for me to go there?  Once you get good with the platform, once you get comfortable with the tools, yeah. So for example, we're launching an AI platform. It's an AI coaching platform, but it's also a data analytics platform. Basically, it's targeted to entrepreneur support organizations and municipalities supporting small businesses. So on the front end, it's an AI-powered advisor — it's a hotline that people can call 24/7. But on the back end, the municipalities and entrepreneur support organizations get access to analytics from each of those calls. We built this in two weeks. We’re already talking to customers, we’re already having conversations, and all of those things. We literally brought it to market in two weeks. So the thing is, once you kind of get caught up with the tools—and I'm not a developer, I'm not a developer by trade at all. I had a tech startup before, but I was a non-technical founder. I just know how to put together a product. But once you get good with the tools, that's very conceivable. And then you just go out there, and you go in the market, you start having conversations with your ideal customer profile.Share on X As you’re going through that process, you’re learning, okay, maybe this isn’t my ideal customer profile, this is their pain point. Or maybe instead of this being the feature they want, this is the feature they want. And the crazy thing about it is in the past you had to really get that ICP real tight and the feature set real tight because it cost so much money to go back and have to make tweaks and changes and to get it to market in the first place. Now, you can get a new feature added in the afternoon. It allows you to go to market a little bit faster. You don’t have to have the ideal feature set. You don’t have to have the ICP figured out. You get out there, you learn, and then you’re able to iterate a lot faster because the cost of development is super cheap now, and the speed in which like new features can be added or deprecated is a lot faster. So it allows you to go to market a lot faster than in the past.  Okay, I got it. You can do this, you can code. What do you recommend for someone who’s starting out? You mentioned Lovable, Bolt, and then Cursor. Is Cursor like an advanced product?  Cursor’s a little bit more advanced, but if you want to build production-ready software, it's something you're going to eventually have to use. But can you convert from Lovable to Cursor?  Yes, you can. Yep. So what you typically do — and I still do this to this day — is every time I launch a product, I build it in Bolt first. You could use Bolt or Lovable, either one's fine. I use Bolt because Bolt came out first, and that's what I started using. Then Lovable came out like a month later. But I use Bolt. I’ll spin up the idea in Bolt. And the reason I like doing it in Bolt or Lovable is that it's really good at doing two things. It's really good at quickly launching your initial feature set, and then spinning up your backend. Your database — it's really good at that. So I start off in Bolt, then I connect it to a repository.  For those who aren't familiar with GitHub, there's a button in Bolt or Lovable where you can easily connect it to a GitHub repository. So then once I kind of get the app to a point where the basic skeleton is set, then I go into Cursor. Then I pull the repository into Cursor and do the heavy work. The reason Cursor has a learning curve is because there are still some traditional developer things you need to know to spin up a project. Your initial database — it's a lot harder to spin up your initial database and backend in Cursor. It's also harder to identify your initial libraries and all of those things. If you're a developer, it's not difficult. But if you're new, it is. Bolt and Lovable abstract those things out for you. So you start it off in Bolt or Lovable. Basically, since they're limited in their context windows, when you're trying to build something complex, eventually they start making a whole bunch of errors. They basically start getting stup*d. That's when you know it's time to move to Cursor, because Cursor can handle the heavy lifting. So if you build in Bolt or Lovable until it gets stup*d, then you move to Cursor for the heavy lifting.  And then is there a point where Cursor gets stup*d as well? No. Cursor has a couple of different things that allow it to extend its context window, which is his memory. You can put documentation into Cursor. For example, whatever your PRD prompt was, you can save that as a document in Cursor. You can also set rules. One of my rules in Cursor is: I'm not technical, so explain everything in layman's terms. And then as you’re starting to build code, you can save that code or you can point it to that repository. So there's some more flexibility with Cursor as far as managing your context window.Share on X But with Bolt and Lovable, the context window is more limited right now. So I start off in those, and then once I kind of get the skeleton up, then I move to Cursor. And at that point, a lot of the complicated things like spinning up your dev environment and all those things are kind of abstracted out. Then you can just jump in and use it the same way you use Bolt and Lovable. Fantastic. Fantastic. So, Jason, super helpful information for domain experts who want to build an application that will help them promote their product or manifest their ideas in product form. I think that’s super powerful. So if someone would like to learn about SoundStrategist and what SoundStrategist can do for them in terms of learning and experiential products, incorporating music, or building curriculum, or they would just like to connect with you to learn more about what you can do for them, where should they go?  Jason William Johnson, PhD, on LinkedIn, or www.getsoundstrategies.com.  Okay. Well, Jason William Johnson, you are really ahead of the curve, especially connecting this whole idea of vibe coding to people who are subject matter experts and not technical. And you know it because you don't come from a technical background, yet you've mastered it. I’m living it. Everything I’m sharing—this is not like a theoretical framework. I'm living all of this. So everything I’m saying. Super authentic. And especially coming from you—you understand what it's like to not be technical person, learning this, applying this.  So if you'd like to do this, learn more, or maybe have Jason guide you, reach out to him. You can find him on LinkedIn at Jason William Johnson, PhD, or visit www.getsoundstrategies.com. And if you enjoyed this episode, make sure you follow us and subscribe on YouTube, follow us on LinkedIn, and on Apple Podcasts. Because every week I bring a super interesting entrepreneur, subject matter expert, or a combination of the two—like Jason—to the show, who will help you accelerate your journey with frameworks and AI frameworks in that gear. So thank you for coming, Jason, and thank you for listening. Important Links: Jason's LinkedIn Jason's website

PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn  PPC Pitbulls  Transcript Andy Janaitis, Christian Klepp Andy Janaitis  00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis  01:50 Thanks for having me, Christian. Christian Klepp  01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis  02:19 Definitely. Christian Klepp  02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis  03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp  06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis  07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp  08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis  09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis  12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp  13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis  13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp  14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis  14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp  18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis  19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp  20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis  21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp  21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis  21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp  23:44 It’s a summary at the top right? Yeah. Andy Janaitis  23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp  25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis  25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp  28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis  28:23 Exactly. Christian Klepp  28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis  28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp  31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis  31:40 Exactly, yeah. Christian Klepp  31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis  32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp  34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis  34:52 Exactly. Christian Klepp  34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis  35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp  37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis  37:26 Exactly. Yep. Christian Klepp  37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis  37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp  38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis  38:59 Talk to you soon. Thanks for having me.

Whenever the church stumbles, left-leaning media make sure you know about it. Whenever archeological discoveries seem to refute the Bible, you hear all about it.  Rogue-rabbis?  Whenver they show up, left-leaning media make sure they remain on the front page.  So, how come they didn't bother to inform you of this huge hoax that exposed the fragility of science.  Follow the science?  I think not.  Become a Happy Warrior https://www.wehappywarriors.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices

Fantastic and informative talk with Sara Petrosillo of the University of Evansville about her new book, Hawking Women: Falconry, Gender, and Control in Medieval Literary Culture (Ohio State University Press, 2023). Listen all the way to the end for a great description of the process of hunting with birds! While critical discourse about falconry metaphors in premodern literature is dominated by depictions of women as unruly birds in need of taming, women in the Middle Ages claimed the symbol of a hawking woman on their personal seals, trained and flew hawks, and wrote and read poetic texts featuring female falconers.  Sara Petrosillo's Hawking Women demonstrates how cultural literacy in the art of falconry mapped, for medieval readers, onto poetry and challenged patriarchal control. Examining texts written by, for, or about women, Hawking Women uncovers literary forms that arise from representations of avian and female bodies. Readings from Sir Orfeo, Chrétien de Troyes, Guillaume de Machaut, Chaucer's Troilus and Criseyde, and hawking manuals, among others, show how female characters are paired with their hawks not to assert dominance over the animal but instead to recraft the stand-in of falcon for woman as falcon with woman. In the avian hierarchy female hawks have always been the default, the dominant, and thus these medieval interspecies models contain lessons about how women resisted a culture of training and control through a feminist poetics of the falconry practice. Jana Byars is the Academic Director of Netherlands: International Perspectives on Sexuality and Gender. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/gender-studies

Whenever the church stumbles, left-leaning media make sure you know about it. Whenever archeological discoveries seem to refute the Bible, you hear all about it. Rogue-rabbis? Whenever they show up, left-leaning media make sure they remain on the front page. So, how come they didn't bother to inform you of this huge hoax that exposed the fragility of science. Follow the science? I think not.  Become a Happy Warrior: https://www.wehappywarriors.com/ 

Fantastic and informative talk with Sara Petrosillo of the University of Evansville about her new book, Hawking Women: Falconry, Gender, and Control in Medieval Literary Culture (Ohio State University Press, 2023). Listen all the way to the end for a great description of the process of hunting with birds! While critical discourse about falconry metaphors in premodern literature is dominated by depictions of women as unruly birds in need of taming, women in the Middle Ages claimed the symbol of a hawking woman on their personal seals, trained and flew hawks, and wrote and read poetic texts featuring female falconers.  Sara Petrosillo's Hawking Women demonstrates how cultural literacy in the art of falconry mapped, for medieval readers, onto poetry and challenged patriarchal control. Examining texts written by, for, or about women, Hawking Women uncovers literary forms that arise from representations of avian and female bodies. Readings from Sir Orfeo, Chrétien de Troyes, Guillaume de Machaut, Chaucer's Troilus and Criseyde, and hawking manuals, among others, show how female characters are paired with their hawks not to assert dominance over the animal but instead to recraft the stand-in of falcon for woman as falcon with woman. In the avian hierarchy female hawks have always been the default, the dominant, and thus these medieval interspecies models contain lessons about how women resisted a culture of training and control through a feminist poetics of the falconry practice. Jana Byars is the Academic Director of Netherlands: International Perspectives on Sexuality and Gender. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Fantastic and informative talk with Sara Petrosillo of the University of Evansville about her new book, Hawking Women: Falconry, Gender, and Control in Medieval Literary Culture (Ohio State University Press, 2023). Listen all the way to the end for a great description of the process of hunting with birds! While critical discourse about falconry metaphors in premodern literature is dominated by depictions of women as unruly birds in need of taming, women in the Middle Ages claimed the symbol of a hawking woman on their personal seals, trained and flew hawks, and wrote and read poetic texts featuring female falconers.  Sara Petrosillo's Hawking Women demonstrates how cultural literacy in the art of falconry mapped, for medieval readers, onto poetry and challenged patriarchal control. Examining texts written by, for, or about women, Hawking Women uncovers literary forms that arise from representations of avian and female bodies. Readings from Sir Orfeo, Chrétien de Troyes, Guillaume de Machaut, Chaucer's Troilus and Criseyde, and hawking manuals, among others, show how female characters are paired with their hawks not to assert dominance over the animal but instead to recraft the stand-in of falcon for woman as falcon with woman. In the avian hierarchy female hawks have always been the default, the dominant, and thus these medieval interspecies models contain lessons about how women resisted a culture of training and control through a feminist poetics of the falconry practice. Jana Byars is the Academic Director of Netherlands: International Perspectives on Sexuality and Gender. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies

Fantastic and informative talk with Sara Petrosillo of the University of Evansville about her new book, Hawking Women: Falconry, Gender, and Control in Medieval Literary Culture (Ohio State University Press, 2023). Listen all the way to the end for a great description of the process of hunting with birds! While critical discourse about falconry metaphors in premodern literature is dominated by depictions of women as unruly birds in need of taming, women in the Middle Ages claimed the symbol of a hawking woman on their personal seals, trained and flew hawks, and wrote and read poetic texts featuring female falconers.  Sara Petrosillo's Hawking Women demonstrates how cultural literacy in the art of falconry mapped, for medieval readers, onto poetry and challenged patriarchal control. Examining texts written by, for, or about women, Hawking Women uncovers literary forms that arise from representations of avian and female bodies. Readings from Sir Orfeo, Chrétien de Troyes, Guillaume de Machaut, Chaucer's Troilus and Criseyde, and hawking manuals, among others, show how female characters are paired with their hawks not to assert dominance over the animal but instead to recraft the stand-in of falcon for woman as falcon with woman. In the avian hierarchy female hawks have always been the default, the dominant, and thus these medieval interspecies models contain lessons about how women resisted a culture of training and control through a feminist poetics of the falconry practice. Jana Byars is the Academic Director of Netherlands: International Perspectives on Sexuality and Gender. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

Ben Ennis and Sho Alli close out Monday with Sportsnet.ca's Luke Fox discussing the Leafs' road trip, where they earned 5 of 8 points. They explore the shift in team dynamics since early December, the improved power play, and Auston Matthews' resurgence. What can be expected from the crowd when Mitch Marner returns on Friday? Post-break, TheScore's Brenden Deeg (25:34) shares insights on the Bills' loss to the Broncos, Josh Allen's blame in that defeat, and the lack of a ref review for a controversial catch. He also discusses the Bills' future, the Patriots' playoff path, and CJ Stroud's performance. Can the Seahawks and Bears sustain their seasons?The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliate.

In this episode of The Fun Waste of Time, the fellas celebrate the 11th anniversary of the show with an action-packed and very rare super-sized episode! The "Top Three Favorite" video games, movies, and TV shows of the year and "Most Anticipated" of the upcoming year have become an annual "end of year" tradition. The fellas break down the content they've most enjoyed in the previous year and what has them most excited in the year to come.  Listen in as they discuss, debate, and argue over what made their lists! FWT Website: thefunwasteoftime.com FWT Email: podcast@thefunwasteoftime.com YouTube: https://youtu.be/CYPigW2Hmk4  Top Favorite Video Games 2025  Tarrus:  3. Dispatch  2. Lies of P  1. Ghost of Yotei  Anthony:  3. College Football 25  2. F1 25  1. Ghost of Yotei  James:  3. N/A  2. Death Stranding 2  1. Arc Raiders  Most Anticipated Video Games 2026  Tarrus:  3. Control Resonant  2. Crimson Desert  1. Lords of the Fallen 2  Anthony:  3. Marvel 1943: Rise of Hydra  2. Marvel's Wolverine  1. 007: First Light  James:  3. Marathon  2. Lego Batman: Legacy of the Dark Knight  1. GTA 6  Top Favorite TV Shows 2025  Tarrus:  3. A Shop for Killers  2. Andor: Season 2  1. Last Samurai Standing  Anthony:  3. Stranger Things: Season 5  2. Slow Horses: Season 5  1. Percy Jackson: Season 2  James:  3. Severance: Season 2  2. Alien Earth  1. Stranger Things: Season 5  Most Anticipated TV Shows 2026  Tarrus:  3. Spartacus: House of Ashur  2. Primal: Season 3  1. Monarch: Legacy of Monsters: Season 2  Anthony:  3. Blue Eye Samurai: Season 2  2. Lanterns  1. Harry Potter: HBO Series  James:  3. Alex Cross: Season 2  2. The Boys: Series Finale  1. A Knight of the Seven Kingdoms  Top Favorite Movies 2025  Tarrus:  3. Long Distance  2. The Fable / The Fable: The Killer Who Doesn't Kill  1. Predator: Killer of Killers / Predator: Badlands  Anthony:  3. F1  2. Fantastic 4  1. Superman  James:  3. How To Train Your Dragon  2. Superman  1. Sinners  Most Anticipated Movies 2026  Tarrus:  3. Star Wars: The Mandalorian and Grogu  2. Godzilla Minus Zero  1. The Odyssey  Anthony:  3. The Odyssey  2. Avengers: Doomsday / Spiderman: Brand New Day  1. Masters of the Universe  James:  3. Spiderman  2. Hunger Games: Rise of the Reaping  1. Dune: Messiah / Avengers: Doomsday 

Episode 1045: "Fantastic start to the year - the show just keeps delivering like no other"

Join Hackaday Editors Elliot Williams and Tom Nardi as they swap their favorite hacks and stories from the week. In this episode, they'll start off by marveling over the evolution of the "smart knob" and other open hardware input devices, then discuss a futuristic propulsion technology you can demo in your own kitchen sink, and a cheap handheld game system that get's a new lease on life thanks to the latest version of the ESP32 microcontroller. From there they'll cover spinning CRTs, creating custom GUIs on Android, and yet another thing you can build of out that old Ender 3 collecting dust in the basement. The episode wraps up with a discussion about putting Valve's Steam Deck to work and a look at the history-making medical evacuation of the International Space Station. Check out the links over on Hackaday if you want to follow along, and as always, tell us what you think about this episode in the comments!

To tackle Michael Radford's NINETEEN EIGHTY-FOUR on the sixth installment of Fresh Immigrants, Rotten Fascists almost feels like a cliche. But then, isn't the current political climate in America a bundle of tired authoritarian tropes anyway? And so we dive into this bleak adaptation of Orwell's dystopian tale and marvel at how it predicted Fox News - among other things.Thank you for checking this new project out, whether you are a long-time Contrarians fan or someone who's just trying to listen to people talking positively about immigrants and negatively about fascism. If you have any recommendations for future entries in the series, let us know!Many thanks to the amazing Jordan Cooper for composing our intro and outro. Fantastic collaborator to work with - and he has a They Might Be Giants podcast: DON'T LET'S START. You can also check out Jordan's band TROUBLE'S AFOOT on Bandcamp!- Interested in more Contrarians goodness? Join THE CONTRARIANS SUPPLEMENTS on our Patreon Page! Deleted clips, extended plugs, bonus episodes free from the Tomatometer shackles… It's everything a Contrarians devotee would want!- Our YouTube page is live! Get some visual Contrarians delight with our Contrarians Warm-Ups and other fun videos!- Our buddy Cory Ahre is being kind enough to lend a hand with the editing of some of our videos. If you like his style, wait until you see what he does over on his YouTube Channel.- THE LATE NIGHT GRIN isn't just a show about wrestling: it's a brand, a lifestyle. And they're very supportive of our Contrarian endeavors, so we'd like to return the favor. Check out their YouTube Channel! You might even spot Alex there from time to time.- Hans Rothgiesser, the man behind our logo, can be reached at @mildemoniospe on Instagram or you can email him at mildemonios@hotmail.com in case you ever need a logo (or comics) produced. And you can listen to him talk about economy on his new TV show, VALOR AGREGADO. Aaaaand you can also check out all the stuff he's written on his own website. He has a new book: a sort of Economics For Dummies called MARGINAL. Ask him about it!

In this edition of Sports Open Line, Matt Pauley kicks off the first hour by talking through the Nolan Arenado trade, as the future Hall of Famer has been sent to the Arizona Diamondbacks. Then, we are joined by Jordan Dajani, NFL writer for CBS to discuss the first round of the NFL playoffs. Amy Marxkors joins us as well to talk some St. Louis Blues! We wrap up the hour by opening up the phone lines and giving you the floor to give your opinions on the Arenado trade!

John Rocha and Winston A. Marshall bring you a new episode of SPILL THE TEAQUILA! They discuss the new Avengers: Doomsday trailer featuring the Wakandans including Black Panther and M'Baku, Namor and the Tolukan, and Ben Grimm of the Fantastic 4 and if She-Hulk will be recast in Doomsday or Secret Wars. They also talk the Renee Good situation in Minnesota and how it escalated into a fatality. And they discuss the NFL head coach firings and their reactions to the NFL playoffs from this past weekend and their predictions for the games this weekend!Remember to LIKE and SHARE this video on your social media and to SUBSCRIBE to the channel below! #marvel #blackpanther #avengersdoomsday #avengers #trump #NFL #NFLPLAYOFFS  #SpillTheTeaquila #JohnRocha #WinstonAMarshall Chapters:0:00 Intro and Rundown4:06 Avengers Doomsday Trailer Breakdown Featuring Wakanda, Namor and F417:00 Will Tatiana Maslany's She-Hulk Be Recast in Secret Wars?24:20 Renee Good Situation in Minnesota and Its Fallout56:02 NFL Playoffs Reactions and Predictions for This Weekend's Games1:20:05 Streamlabs and Superchat QuestionsTo become a Patron of John Rocha and The Outlaw Nation, please go to   / johnrocha​​​​​  Follow John Rocha:   / @therochasays​​​​​  Follow Winston A. Marshall:   / @theswaggyblerd  

In Paul's letter to the Colossians (⁠Colossians 1:15-23)⁠ he presents Jesus as so attractive as to be utterly compelling. We're called to do something similar, in our similarly pluralistic context of Los Angeles: to present Jesus as he is--unapologetically the center of the universe. Jesus is the one everyone is looking for: he's the only one who fully satisfies us, the only one who is supreme over us, and the only one who continues to sustain us. In a world that is so obviously broken and in pain, let us invite everyone we know to meet him; the one who makes us whole. He's fantastic. By Ed Flint

Audacy NFL Insider Mark Schlereth, the host of "The Stinkin' Truth" podcast, joined Sports Talk. Schlereth emphasized the importance of the tight end position in the modern NFL. He also previewed the Divisional Round of the NFL Playoffs.

Avengers Doomsday Wakanda, Fantastic 4, Namor Teaser, Blade Cancelled? 28 years later the bone temple review, Primate review Fallout, A Knight of the Seven kingdoms, and much more!Listen to our podcast on Bpodstudios.com or wherever you get your podcasts! Please give us a like, comment or share if you like the show! Follow us on Instagram @geekculturecongress Also tell your smart speaker to "play geek culture congress podcast" anytime! Don't miss our live show NOW EVERY TUESDAY 8:30pm EST on Youtube at @speedysmultiverseSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The Alan Cox Show

Star Tribune sports columnist Chip Scoggins makes his weekly visit on sports, talking this time about a fabulous weekend of playoff football in the NFL, an excellent comeback win for the Wolves over the Spurs last night and more.

NBA and Miami Heat News featuring Bam Adebayo, Tyler Herro, Norman Powell, Nikola Jovic, Andrew Wiggins, Kel'el Ware, Kasparas Jakucionis, Terry Rozier, Jaime Jaquez Jr., Pelle Larsson, Keshad Johnson, Erik Spoelstra and more. Subscribe for more Miami Heat, Miami Dolphins, NBA and NFL news. My YouTube Channel My Twitter Intro Song : Pine Island - RadixTheRuler Outro Song : Pull Up Freestyle - RadixTheRuler Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

PTE 367: Hot Seat H2H El Guapo v Sara C! Welcome back to the Pub! We hope you all are having a FANTASTIC start to your new year! We are back to our Hot Seat Head-to-Head format this week and with Mike being out sick we have one of our four favorite Frenemies Sara Callori taking on our resident legal expert El Guapo himself Christian Hernandez! www.patreon.com/ptebb Connect with us on Discord or Facebook – www.ptebb.com Don't forget! Leave us a 5 star rating and write us a review!

Today was a FANTASTIC program. If the fog slowed you down this morning and you weren't able to catch anything we did - you can stream everything from this morning beginning to end on all podcasting platforms just by searching 'THEjoeSHOW on 93.3 FLZ'. See omnystudio.com/listener for privacy information.

Deezy covers the latest BULLISH news for Solana. Morgan Stanley just changed their stance on SOL and when you combine this with the charts, Solana is looking to have a FANTASTIC 2026! 

The Drunk Guys look for beer this week when they read Where’s Waldo? The Fantastic Journey by Martin Handford. They find: Green Caps by Other Half and Wangies by Other Half. Join the Drunk Guys next Tuesday when they read Magic Eye III by N.E. Thing Enterprises The Drunk Guys now have a Patreon! The Drunk Guys Book Club Podcast can be found on Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM, Overcast, and where ever fine podcasts can be found. We are also part of the Hopped Up Network of independent beer podcasters. If you're drunk enough to enjoy the Podcast, please give us a rating. To save time, just round up to five stars. Also, please follow us on Twitter, Instagram, and Facebook. There's no excuse to miss another Drunk Guys episode, announcement, or typo!

Angie Dawkins is an Inner Glow Coach who transforms high-achieving, spiritual women from chasing love and approval to radiating fierce confidence so they can feel happy, free, and loved for who they are. She is the author of the book titled "Running in Slippers," which is a raw and vulnerable memoir about finding resilience after hitting rock bottom. Angie has her own personal story about hitting rock bottom before finding the courage to stop living for external approval and start living for herself. Angie shares her fascinating story and her incredible story of her own journey of personal transformation along with the many trials, tribulations, and bumps in the road along the way. These include moving from Chicago to Hawaii and landing there at the start of covid, learning how to surf in a community that was less than welcoming to outsiders, finding herself blacked out on a cold floor in Morocco and having no idea how she got there, being held hostage by her cab driver for eight hours, and so much more! She tells her story with open honesty, compassion for herself and others, and a delightful sense of humor. Download this amazing episode to hear her story along with valuable tips and powerful insights into how we can all find our own path to radiating fierce confidence. Fantastic story!     Connect with Angie: https://www.runninginslippers.com/ https://www.runninginslippers.com/ https://www.youtube.com/@angiehawkins808 https://www.instagram.com/angiehawkins808/ https://www.linkedin.com/in/angiehawkins1/ https://substack.com/@angiehawkins808   Want to be a guest on TheFemiNinjaProject? Send Cheryl Ilov a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1620842117560x116520069523704300

John Kosh in conversation with David Eastaugh https://koshdesign.com/ Kosh is a Multi-Grammy award winning art director and former creative director for Apple Records. In the mid-sixties, he was designer for The Royal Ballet and The Royal Opera House, where he produced a gold foil covered program for the anniversary Royal Gala attended by her Royal Majesty, Queen Elizabeth II. At the age of 22, Kosh was responsible for designing the innovative entry portal to the “Young & Fantastic” avant garde art and sculpture exhibition on The Mall in London's West End. Following his work for The Opera House, he met John Lennon and Yoko Ono in 1968 as they had admired his work as art director of Art & Artists magazine. They invited him to meet them one evening at Hammersmith Hospital, where Yoko was recuperating. Shortly thereafter they offered him a desk at Apple Records at 3 Saville Row. His first project was the “War Is Over (if you want it)” Christmas card, which led to the worldwide WAR IS OVER billboard campaign that continues to this day. He designed The Beatles' Get Back picture book with the Let It Be album package, the Abbey Road album cover, John & Yoko's elaborate Wedding Album box set, and Hey Jude. Kosh was one of the few attendees at the Beatles' farewell rooftop concert. While working for Apple Records, he designed Mary Hopkin's Postcard, Billy Preston's That's The Way God Planned It, George Harrison's Radha Krisna Temple and The Plastic Ono Band's, Life With The Lions, plus singles, “Give Peace a Chance”, “Instant Karma”, “Cold Turkey” and “Power To The People.”  

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Friends, welcome to SEASON NINE of the podcast. To kick off a new season and a NEW YEAR (Happy New Year!) we're talking to a brand new guest - Dr. Hugo Mendez. Hugo is an associate professor in Ancient Mediterranean Religions at the University of North Carolina at Chapel Hill. He recently wrote a book called "The Gospel of John: A New History" and it is FANTASTIC - a must read if you want to know more about the Jesus story told (in particular) from the vantage point of John's Gospel. We talk about the background of the Gospel and the radical (very radical!) theology of the Gospel that doesn't always seem to make its way into churches today. Buckle up and enjoy!   (**Below are Amazon affiliate links. If you use these links to buy the product I may earn a small commission)   SHOW NOTES:   HUGO MENDEZ: https://www.hugomendez.com   THE GOSPEL OF JOHN: https://amzn.to/4pi7Cwg   MY BOOK: https://www.amazon.com/Emerging-Rubble-Stories-Shattered-Relationships/dp/B0C7T5TJD4/ref=sr_1_1?crid=2B051GGV2WCSI&keywords=glenn+siepert&qid=1700157759&sprefix=glenn+%2Caps%2C399&sr=8-1   SUBSTACK / BLOG: https://whatifproject.substack.com/   ART STUDIO: https://www.whatifproject.net/art   EBAY ART: https://www.ebay.com/usr/what_if_project   SUPPORT THE SHOW: https://www.whatifproject.net/support 

Episode #572! The Fantastic Art of Roy G. Krenkel and The Giant! This week we look at three book on two creators. First up Scott has The Giant Orson Wells, The Artist & The Shadow. Written and draw by Youssef Daoudi, The Giant gives readers a nice looking fictionalized biography of Orson Wells. After that, DL brings two incredible art  books to the podcast. First is Craig Yoe's The Fantastic Art of Roy G, Krenkel which focuses on Roy's Amra zine illustrations. And also at the table this week is the oversized tomb Roy G. Krenkel Father of Heroic Fantasy A Centennial Celebration. At over 300 pages, it's packed with hundreds of images including pencil drawings, inked work, roughs, colored illustrations and paintings. Check it out! 

This week kicks off with an engaging conversation between Joe and Cody, where Joe shares his thoughts and feelings about the much-anticipated ending of season one of "Welcome to Derry." He expresses how the finale not only met but exceeded his expectations, highlighting the intricate storytelling and character development that kept him on the edge of his seat. Joe delves into specific scenes that resonated with him, discussing the emotional weight they carried and how they set the stage for potential future developments in the series. As their discussion progresses, the guys shift gears to talk about the exciting array of trailers that have been released over the past week, generating buzz among fans and critics alike. First on their list is the newest teaser for "Avengers Doomsday," a film that promises to bring a fresh perspective to the beloved franchise. Joe and Cody speculate about the possible plotlines and character arcs that could unfold in this upcoming installment, particularly in relation to the overarching narrative that leads into the future sequel, "Avengers: Secret Wars." They ponder the implications of multiversal elements and the potential for unexpected character returns, reflecting on how these developments could reshape the Marvel Cinematic Universe. Next, the conversation takes a turn towards Christopher Nolan's latest project, "The Odyssey." Joe expresses his excitement about Nolan's unique storytelling style and how it often intertwines complex narratives with stunning visuals. They discuss the themes that are likely to be explored in the film, including the nature of heroism and the human condition, and how Nolan's previous works have set high expectations for this new endeavor. Finally, the discussion shifts to some surprising industry news regarding "The Talisman," a highly anticipated adaptation that fans have been eagerly awaiting. Joe and Cody share their thoughts on the recent announcement that The Duffer Brothers, known for their successful work on "Stranger Things," are no longer attached to the project. They analyze the potential impact of this change on the adaptation's direction and quality, considering the Duffer Brothers' unique storytelling approach and how their absence might influence the film's development. The guys reflect on the challenges of adapting such a beloved novel and what this news could mean for fans who have been looking forward to seeing the story come to life on screen.Official Website: https://www.comesnaturallypodcast.comOfficial Merchandise: https://shop.spreadshirt.com/comes-naturally-podcast/iTunes: http://tinyurl.com/kqkgackFacebook: http://tinyurl.com/myovgm8Tumblr: http://tinyurl.com/m7a6mg9Twitter: @ComesNaturalPodYouTube: http://tiny.cc/5snxpy

We have a lot of nice things. We're really good at making nice things. We should preserve these nice things. But also nothing lasts forever? The Origins of Efficiency By: Brian Potter Published: 2025 384 Pages Briefly, what is this book about? The clever and incremental ways we've vastly increased humanity's ability to make stuff. We're constantly finding ways to build stuff cheaper, faster, and with fewer resources. What's the author's angle? Potter is probably best known for his Substack Construction Physics, which covers infrastructure, manufacturing, and building stuff in general. He also works at the Institute for Progress. Put those two together and you've got someone who's a big fan of material progress, or what is sometimes referred to as a techno-optimist.  Who should read this book? If you want some amazing stories of how processes have improved, and a stirring defense of the modern world and all its wonders this is a great book. If you're looking for higher level reflection on what it all means, particularly any sort of caution around progress and efficiency, then this is not the book for you. Potter is definitely an "onward and upward!" kind of guy. He does note that efficiency can't be applied everywhere, and that it's often constrained by other goals, like safety, but he still treats it as being inherently good.  What does the book have to say about the future? The book does point out that efficiency has become a "sociotechnical" issue. Particularly in the West, we often make choices to constrain efficiency as part of some broader societal goal. Potter doesn't talk very much about China, but one could imagine that their drive for efficiency is not constrained in the same way and, going forward, this could give them the edge in our ongoing competition.  Specific thoughts: Fantastic, awesome, hopeful, and scary

Happy New Year 2026! I love January and the opportunity to start afresh. I know it's arbitrary in some ways, but I measure my life by what I create, and I also measure it in years. At the beginning of each year, I publish an article (and podcast episode) here, which helps keep me accountable. If you'd like to share your goals, please add them in the comments below. 2026 is a transitional year as I will finish my Masters degree and continue the slow pivot that I started in December 2023 after 15 years as an author entrepreneur. Just to recap that, it was: From digitally-focused to creating beautiful physical books; From high-volume, low cost to premium products with higher Average Order Value; From retailer-centric to direct first; and From distance to presence, and From creating alone to the AI-Assisted Artisan Author. I've definitely stepped partially into all of those, and 2026 will continue in that same direction, but I also have an additional angle for Joanna Penn and The Creative Penn that I am excited about. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Leaning into the Transformation Economy The Creative Penn Podcast and my Patreon Community Webinars and live events Finish my Masters in Death, Religion, and Culture Bones of the Deep — J.F. Penn Add merch to CreativePennBooks.com and JFPennBooks.com How to Write, Publish, and Market Short Stories and Short Story Collections — Joanna Penn Other possible books Experiment more with AI translation Ideally outsource more marketing to AI, but do more marketing anyway Double down on being human, health and travel You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. Leaning into the Transformation Economy I've struggled with my identity as Joanna Penn and my Creative Penn brand for a few years now. When I started TheCreativePenn.com in 2008, the term ‘indie author' was new and self-publishing was considered ‘vanity press' and a sure way to damage your author career, rather than a conscious creative and business choice. It was the early days of the Kindle and iPhone (both launched in 2007), and podcasting and social media were also relatively new. While US authors could publish on KDP, the only option for international authors was Smashwords and the market for ebooks was tiny. Print-on-demand and digital audio were also just emerging as viable options. While it was the early era of blogging, there were very few blogs and barely any podcasts talking about self-publishing, so when I started TheCreativePenn.com in late 2008 and the podcast in March 2009, it was a new area. For several years, it was like howling into the wind. Barely any audience. Barely any traffic, and certainly very little income.  But I loved the freedom and the speed at which I could learn things and put them into practice. Consume and produce. That has always been my focus. I met people on Twitter and interviewed them for my show, and over those early years I met many of the people I consider dear friends even now. Since self-publishing was a relatively unexplored niche in those early years, I slowly found an audience and built up a reputation. I also started to make more money both as an author, and as a creative entrepreneur. Over the years since, pretty much everything has changed for indie authors and we have had more and more opportunity every year. I've shared everything I've learned along the way, and it's been a wonderful time.  But as self-publishing became more popular and more authors saw more success (which is FANTASTIC!), other voices joined the chorus and now, there are many thousands of authors of all different levels with all kinds of different experiences sharing their tips through articles, books, podcasting, and social media. I started to wonder whether my perspective was useful anymore. On top of the human competition, in November 2022, ChatGPT launched, and it became clear that prescriptive non-fiction and ‘how to' information could very easily be delivered by the AI tools, with the added benefit of personalisation. You can ask Chat or Claude or Gemini how you can self-publish your particular book and they will help you step by step through the process of any site. You can share your screen or upload screenshots and it can help with what fields to fill in (very useful with translations!), as well as writing sales descriptions, researching keywords, and offering marketing help targeted to your book and your niche, and tailored to your voice. Once again, I questioned what value I could offer the indie author community, and I've pulled back over the last few years as I've been noodling around this. But over the last few weeks, a penny has dropped. Here's my thinking in case it also helps you. Firstly, I want to be useful to people. I want to help. In my early days of speaking professionally, from 2005-ish, I wanted to be the British (introvert) Tony Robbins, someone who inspired people to change, to achieve things they didn't think they could. Writing a book is one of those things. Making a living from your writing is another. So I leaned into the self-help and how-to niche. But now that is now clearly commoditised. But recently, I realised that my message has always been one of transformation, and in the following four areas.  From someone who doesn't think they are creative but who desperately wants to write a book, to someone who holds their first book in their hand and proudly says, ‘I made this.' The New Author. From someone who has no confidence in their author voice, who wonders if they have anything to say, to someone who writes their story and transforms their own life, as well as other people's. The Confident Author. From an author with one or a handful of books who doesn't know much about business, to a successful author with a growing business heading towards their first six figure year. The Author-Entrepreneur. And finally, from a tech-phobic, fearful author who worries that AI makes it pointless to create anything and will steal all the jobs, to a confident AI-assisted creative who uses AI tools to enhance and amplify their message and their income. The AI-Assisted Artisan Author. These are four transformations I have been through myself, and with my work as Joanna Penn/The Creative Penn, I want to help you through them as well. So in 2026, I am repositioning myself as part of The Transformation Economy. What does this mean? There is a book out in February, The Transformation Economy by B. Joseph Pine II, who is also the author of The Experience Economy, which drove a lot of the last decade's shift in business models. I have the book on pre-order, but in the meantime, I am doing the following. I will revamp TheCreativePenn.com with ‘transformation' as the key frame and add pathways through my extensive material, rather than just categories of how to do things. I've already added navigation pages for The New Author, The Confident Author, The Author-Entrepreneur, and The AI-Assisted Artisan Author, and I will be adding to those over time. My content is basically the same, as I have always covered these topics, but the framing is now different. The intent is different. The Creative Penn Podcast will lean more heavily into transformation, rather than just information — And will focus on the first three of the categories above, the more creative, mindset and business things.  My Patreon will continue to cover all those things, and that's also where I post most of my AI-specific content, so if you're interested in The AI-Assisted Artisan Author transformation path, come on over to patreon.com/thecreativepenn I have more non-fiction books for authors coming, and lots more ideas now I am leaning into this angle. I'll also continue to do webinars on specific topics in 2026, and also add speaking back in 2027. It's harder to think about transformation when it comes to fiction, but it's also really important since fiction books in particular are highly commodified, and will become even more so with the high production speeds. Yes, all readers have a few favourite authors but most will also read a ton of other books without knowing or caring who the author is. Fiction can be transformational. Reader's aren't buying a ‘book.' They're buying a way to escape, to feel deeply, to experience things they never could in real life. A book can transform a day from ‘meh' into ‘fantastic!' My J.F. Penn fiction is mostly inspired by places, so my stories transport you into an adventure somewhere wonderful, and they all offer a deeper side of transformative contemplation of ‘memento mori' if you choose to read them in that way.  They also have elements of gothic and death culture that I am going to lean into with some merch in 2026, so more of an identity thing than just book sales. I'm not quite sure what this means yet, but no doubt it will emerge. I'll also shape my JFPennBooks.com site into more transformative paths, rather than just genre lists, as part of this shift. My memoir Pilgrimage always reflected a transformation, both reflecting my own midlife shift but I've also heard from many who it has inspired to walk alone, or to travel on pilgrimage themselves. Of course, transformation is not just for our readers or the people we serve as part of our businesses. It's also for us. One of the reasons why we are writers is because this is how we think. This is how we figure out our lives. This is how we get the stories and ideas out of our heads and into the world. Writing and creating are transformative for us, too. That is part of the point, and a great element of why we do this, and why we love this. Which is why I don't really understand the attraction of purely AI-generated books. There's no fun in that for me, and there's no transformation, either. Of course, I LOVE using Chat and Claude and Gemini Thinking models as my brainstorming partners, my research buddies, my marketing assistants, and as daily tools to keep me sparkly. I smiled as I wrote that (and yes, I human-wrote this!) because sparkly is how I feel when I work with these tools. Programmers use the term ‘vibe coding' which is going back and forth and collaborating together, sparking off each other. Perhaps that I am doing is ‘vibe creation.' I feel it as almost an effervescence, a fun experience that has me laughing out loud sometimes. I am more creative, I am more in flow. I am more ‘me' now I can create and think at a speed way faster than ever before. My mind has always worked at speed and my fingers are fast on the keys but working in this way makes me feel like I create in the high performance zone far more often. I intend to lean more into that in 2026 as part of my own transformation (and of course, I share my experiences mainly in the Community at patreon.com/thecreativepenn ). [Note, I pay for access to all models, and currently use ChatGPT 5.2 Thinking, Claude Opus 4.5, and Gemini 3 Pro). So that's the big shift this year, and the idea of the Transformation Economy will underpin everything else in terms of my content. The Creative Penn Podcast and my Patreon Community The Creative Penn Podcast continues in 2026, although I am intending to reduce my interviews to once every two weeks, with my intro and other content in between. We'll see how that goes as I am already finding some fascinating people to talk to!  Thank you for your comments, your pictures, and also for sharing the episodes that resonate with you with the wider community. Your reviews are also super useful wherever you are listening to this, so please leave a review wherever you're listening this as it helps with discovery.  Thanks also to everyone in my Patreon Community, which I really enjoy, especially as we have doubled down on being human through more live office hours. I will do more of those in 2026 and the first one of the year will blearily UK time so Aussies and Kiwis can come. I also share new content almost every week, either an article, a video or an audio episode around writing craft, author business, and lots on different use cases for AI tools.  If you join the Patreon, start on the Collections tab where you will find all the backlist content to explore. It's less than the price of a coffee a month so if you get value from the show, and you want more, come on over and join us at patreon.com/thecreativepenn My Books and Travel Podcast is on hiatus for interviews, since the Masters is taking up the time I would have had for that. However I plan to post some solo episodes in 2026, and I also post travel articles there, like my visits to Gothic cathedrals and city breaks and things like that. Check it out at https://www.booksandtravel.page/blog/  Webinars and live events Along with my Patreon office hours, I'm enjoying the immediacy and energy of live webinars and they work with my focus on transformation, as well as on ‘doubling down on being human' in an age of AI, so I will be doing more this year. The first is on Business for Authors, coming on 10 and 24 January, which is aimed at helping you transform your author business in 2026, or if you're just getting started, then transform into someone who has even a small clue about business in general!Details at TheCreativePenn.com/live and Patrons get 25% off. In terms of live in-person events, it looks like I will be speaking at the Alliance of Independent Authors event at the London Book Fair in March, and I'll attend the Self-Publishing Show Live in June, although I won't be speaking. There might be other things that emerge, but in general, I'm not doing much speaking in 2026 because I need to … Finish my Masters in Death, Religion, and Culture This represents a lot of work as I am doing the course full-time. I should be finished in September, and much of the middle of the year will be focused on a dissertation. I'm planning on doing something around AI and death, so that will no doubt lead into some fiction at a later stage! Talking of fiction … Bones of the Deep — J.F. Penn The Masters is pretty serious, as is academic research and writing in general, and I found myself desperate to write a rollicking fun story over the holiday break between terms. I've talked about this ‘tall-ship' story for a while and now I'm committing to it. Back in 1999, I sailed on the tall-ship Soren Larsen from Fiji to Vanuatu, one of the three trips that shaped my life. It was the first time I'd been to the South Pacific, the first time I sailed blue water (with no land in sight), and I kept a journal and drew maps of the trip. It also helped me a make a decision to leave the UK and I headed for Australia nine months later in early 2000, and ended up being away 11 years in Australia and New Zealand. I came home to visit of course, but only moved back to the UK in 2011, so that trip was memorable and pivotal in many ways and has stuck in my mind. The story is based on that crossing, but of course, as J.F. Penn my imagination turns it into essentially a ‘locked room,' there is no escape out there, especially if the danger comes from the sea. Another strand of the story comes from a recent academic essay for my Masters, when I wrote about the changes in museum ethics around human remains and medical specimens i.e. body parts in jars, and how some remains have been repatriated to the indigenous peoples they were stolen from. I've also talked before about how I love ‘merfolk' horror like Into the Drowning Deep by Mira Grant, All the Murmuring Bones by A.G. Slatter, and Merfolk by Jeremy Bates. These are no smiling fantasy mermaids and mermen. They are predators. What might happen if the remains of a mer-saint were stolen from the deep, and what might happen to the ship that the remains are being transported in, and the people on board?  I'm about a third in, and I am having great fun! It will actually be a thriller, with a supernatural edge, rather than horror, and it is called Bones of the Deep, and it will be out on Kickstarter in April, and everywhere by the summer.  You can check out the Kickstarter pre-launch page with photos from my 1999 trip, the cover for the book, and the sales description at JFPenn.com/bones Add merch to CreativePennBooks.com and JFPennBooks.com I've dipped my toe into merch a number of times and then removed the products, but now I'm clear on my message of transformation, I want to revisit this. My books remain core for both sites, but for CreativePennBooks, I also want to add other products with what are essentially affirmations — ‘Creative,' ‘I am creative, I am an author,' and variants of the poster I have had on my wall for years, ‘Measure your life by what you create.' This is the affirmation I had in my wallet for years! For JFPennBooks, the items will be gothic/memento mori/skull-related. Everything will be print-on-demand. I will not be shipping anything myself, so I'm working with my designer Jane on this and then need to order test samples, and then get them added to the store. Likely mid-year at this rate! How to Write, Publish, and Market Short Stories and Short Story Collections — Joanna Penn I have a draft of this already which I expanded from the transcript of a webinar I did on this topic as part of The Buried and the Drowned campaign. It turns out I've learned a lot about this over the years, and also on how to make a collection, so I will get that out at some point this year. I won't do a Kickstarter for it, but I will do direct sales for at least a month and include a special edition, workbook, and bundles on my store first before putting it wide. I will also human-narrate that audiobook. Other possible books I'm an intuitive creative and discovery writer, so I don't plan out what I will write in a year. The books tend to emerge and then I pick the next one that feels the most important. After the ones above, there are a few candidates. Crown of Thorns, ARKANE thriller #14. Regular readers and listeners will know how much I love religious relics, and it's about time for a big one! I have a trip to Paris planned in the spring, as the Crown of Thorns is at Notre Dame, and I have some other locations to visit. My ARKANE thrillers always emerge from in-person travels, so I am looking forward to that. Maybe late 2026, maybe 2027. AI + religion technothriller/short stories. I already have some ideas sketched out for this and my Masters thesis will be something around AI, religion, and death, so I expect something will emerge from all that study and academic writing. Not sure what, but it will be interesting! The Gothic Cathedral Book. I have tens of thousands of words written, and lots of research and photos and thoughts. But it is still in the creative chaos phase (which I love!) and as yet has not emerged into anything coherent. Perhaps it will in 2026, and the plan is to re-focus on it after my Masters dissertation.  I feel like the Masters study and the academic research process will make this an even better book, But I am holding my plans for this lightly, as it feels like another ‘big' book for me, like my ‘shadow book' (which became Writing the Shadow) and took more than a decade to write! How to be Creative. I have also written bits and bobs on this over many years, but it feels like it is re-emerging as part of my focus on transformation. Probably unlikely for 2026 but now back on the list … Experiment more with AI translation AI-assisted translation has been around for years now in various forms, and I have experimented with some of the services, as well as working with human narrators and editors in different languages, as well as licensing books in translation. But when Amazon launched Kindle Translate in November 2025, it made me think that AI-assisted translation will become a lot more popular in 2026. AI audiobook narration became good enough for many audiobooks in 2025, and it seems like AI-translation will be the same in 2026. Yes, of course, human translation is still the gold standard, as is human narration, and that would be the primary choice for all of us — if it was affordable. But frankly, it's not affordable for most indie authors, and indeed many small publishers. Many books don't get an audiobook edition and most books don't get translated into every language. It costs thousands per book for a human translator, and so it is a premium option. I have only ever made a small profit on the books that I paid for with human translators and it took years, and while I have a few nice translation deals on some books, I'm planning to experiment more with AI translation in 2026. More languages, more markets, more opportunities to reach readers. More on this in the next episode when I'll cover trends for 2026. Ideally outsource more marketing to AI, but do more marketing anyway You have to reach readers somehow, and you have to pay for book marketing with your time and/or your money. Those authors killing it on TikTok pay with their time, and those leaning heavily on ads are paying with money. Most of us do a bit of both. There is no passive income from books, and even a backlist has to be marketed if you want to see any return. But I, like most authors, am not excited about book marketing. I'd rather be working on new books, or thinking about the ramifications of the changes ahead and writing or talking about that in my Patreon Community or here on the podcast. However, my book sales income remains about the same even as I (slowly) produce more books, so I need to do more book marketing in 2026. I said that last year of course, and didn't do much more than I did in 2024, so here I am again promising to do a better job! Every year, I hope to have my “AI book marketing assistant” up and running, and maybe this will be the year it happens. My measure is to be able to upload a book and specify a budget and say, ‘Go market this,' and then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. We have something like that already with Amazon auto-ads, but that is specific to Amazon Advertising and only works with certain books in certain genres. I have auto-ads running for a couple of non-fiction books, but not for any fiction. I'd also ideally like more sales on my direct stores, JFPennBooks.com and CreativePennBooks.com which means a different kind of marketing. Perhaps this will happen through ChatGPT shopping or other AI-assisted e-commerce, which should be increasing in 2026. More on that in trends for the year to come in the next show. Double down on being human, health and travel I have a lot of plans for travel both for book research and also holidays with Jonathan but he has to finish his MBA and then we have some family things that take priority, so I am not sure where or when yet, but it will happen! Paris will definitely happen as part of the research for Crown of Thorns, hopefully in the spring. I've been to Paris many times as it's just across the Channel and we can go by train but it's always wonderful to visit again. Health-wise, I'll continue with powerlifting and weight training twice a week as well as walking every day. It's my happy place! What about you? If you'd like to share your goals for 2026, please add them in the comments below — and remember, I'm a full-time author entrepreneur so my goals are substantial. Don't worry if yours are as simple as ‘Finish the first draft of my book,' as that still takes a lot of work and commitment! All the best for 2026 — let's get into it! The post My 2026 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

I tried and evaluated every "Youth Ministry Social Media" Pack I could find on the internet. I evaluated on 4 criteria, and the verdict is in! I discovered the pack you should be using at your church in 2026 and beyond! SHOW NOTES Shownotes & Transcripts https://www.hybridministry.xyz/182 Social Team Checklist https://www.patreon.com/posts/social-media-138081327?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link Mic'd Kid Reel https://www.instagram.com/p/DGtLVQOxLw8/ LIFE CHURCH https://open.life.church/resources/5220-youth-social-media-graphics DYM MONTHLY SOCIAL MEDIA PACK January Pack: https://www.downloadyouthministry.com/p/dym-january-2026-social-media-pack/social-media/instagram-10658.html Membership: https://www.dymmembership.com/ YOUTH MINISTRY DROP https://youthministrydrop.com/ SUNDAY SOCIAL https://sundaysocial.tv/social/ NUCLEUS Video: https://youtu.be/onqh7dHLwKs?si=XFtY-4Lcv32XMoH8 Nucleus Social: https://www.nucleus.church/media SERMON MULTIPLIER https://sermonmultiplier.com/ DYM Membership: https://www.dymmembership.com/ HYBRID HERO SOCIAL PACK https://www.patreon.com/posts/winter-seasonal-144943791?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=postsharecreator&utmcontent=join_link Hybrid Heroes get this pack for $4/mo https://www.patreon.com/hybridministry

Issue #734 - THE TC BEST OF 2025, Part Three: Return of the First FamilyDownload Directly From iTunesNOW on SPOTIFY!Hip hip... NEW YEAR! Well, not yet--as long as it's still 2025, we still have some BEST OF 2025 to share with all of you! This week, John and Bob share all of their favorite things from the past year, including John's undying passion for GI Joe and Bob's FANTASTIC year.The Comic Book Podcast is brought to you by Talking Comics (talkingcomicbooks.wordpress.com). The podcast is hosted by Steve Seigh, Bob Reyer, Joey Braccino, Aaron Amos, John Burkle, and Bronwyn Kelly-Seigh who weekly dissect everything comics-related, from breaking news to new releases. Our Instagram handle is @TalkingComicsPodcast and you can email us at [podcast@talkingcomicbooks.com].

In this episode, Jim and Derek are joined by Jeremiah to try and figure out why gremlins hate airplanes so much. Then, how do stretchy superpowers like Mr. Fantastic or Plastic Man work?  Panelists: Jim, Derek, Jeremiah

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On the step-by-step process of writing her new single, "For The Record." On what it means to make it in country music in 2025. On the impact of Eminem on her writing process. On writing for the Walmart shopper.

Let me begin by saying that we have FANTASTIC news on our front. The economic news continues to wow, and I said this before but…YOU AIN'T SEEN NOTHIN' YET!This next year will make this one look anemic, and it was anything but.That's we've come to expect from Trump. Excellence.Democrat corruption as a wholeWant to know how bad things are for Democrats, just read between the lines even in the fake news. One doesn't need to consult a psychic on how crazy the Party of Murder is. But they studied themselves and interestingly won't release the report of their findings.[X] SB – Dems won't release report on what went wrong in 2024And what of crooked Hillary Clinton? Look at what we can now verify about her and her crooked organization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This week we listen to an out of this world show from Jan. 25, 1969 featuring a young and still unknown Led Zeppelin rocking the Boston Tea Party. This show is amazing. I play howling versions of As Long As I Have You (with medleys) and How Many More Times (with medleys). Fantastic performance from the halls of legend.

Watch The X22 Report On Video No videos found (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:17532056201798502,size:[0, 0],id:"ld-9437-3289"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");pt> Click On Picture To See Larger PictureThe world is moving away from wind and solar, coal demand is up, China was never going along with the green new scam. Trump is moving carefully through the [CB] minefield economy. Gold is on the move. Trump is moving the country out of the old system. The [DS] try to get Trump with the Epstein hoax, now that the information dropped the people can now see what the [DS] was planning. Ship building is coming back to the US. Trump signs the NDAA that has additional protections for the election. Every step of the way Trump is countering the [DS] cheating system. Economy https://twitter.com/KobeissiLetter/status/2003156645388406992?s=20   consumption, or 4.95 billion tonnes. By comparison, US coal demand stands at 410 million tonnes, just ~5% of the world's total. Meanwhile, the IEA projects a gradual decline in demand over the next 5 years, to ~8.60 billion tonnes by 2030. However, past forecasts of peak coal demand have repeatedly proven wrong, as consumption continues to rise. Coal remains in high demand 23 US States Are At High Risk Of (Or In) Recession Currently  In 2025, states responsible for about a third of U.S. GDP are in recession, or face high recession risk. Another third are expanding, including Florida and Utah, based on payrolls, employment, and other key economic data. This graphic, via Visual Capitalist’s Dorothy Neufeld, shows recession risk by state in 2025, based on analysis from Mark Zandi, chief economist at Moody's Analytics. In Recession/High Risk Treading Water Expanding State/District Business Cycle Status Share of U.S. GDP (%) Georgia In Recession/High Risk 3.03 Montana In Recession/High Risk 0.25 Wyoming In Recession/High Risk 0.18 Michigan In Recession/High Risk 2.44 Massachusetts In Recession/High Risk 2.73 Mississippi In Recession/High Risk 0.53 Minnesota In Recession/High Risk 1.70 Kansas In Recession/High Risk 0.80 Rhode Island In Recession/High Risk 0.28 Delaware In Recession/High Risk 0.34 Washington In Recession/High Risk 3.02 Illinois In Recession/High Risk 3.85 West Virginia In Recession/High Risk 0.36 New Hampshire In Recession/High Risk 0.42 Maryland In Recession/High Risk 1.86 Virginia In Recession/High Risk 2.66 South Dakota In Recession/High Risk 0.25 Connecticut In Recession/High Risk 1.27 Oregon In Recession/High Risk 1.14 Iowa In Recession/High Risk 0.86 New Jersey In Recession/High Risk 2.93 Maine In Recession/High Risk 0.33 District of Columbia In Recession/High Risk 0.64 Missouri Treading Water 1.54 Ohio Treading Water 3.14 Hawaii Treading Water 0.39 Arkansas Treading Water 0.65 New Mexico Treading Water 0.49 Tennessee Treading Water 1.87 New York Treading Water 7.92 Vermont Treading Water 0.16 Alaska Treading Water 0.24 Colorado Treading Water 1.92 California Treading Water 14.50 Nevada Treading Water 0.86 South Carolina Expanding 1.18 Texas Expanding 9.41 Oklahoma Expanding 0.92 Idaho Expanding 0.43 Kentucky Expanding 0.99 Alabama Expanding 1.10 Indiana Expanding 1.81 Nebraska Expanding 0.63 North Carolina Expanding 2.86 Louisiana Expanding 1.11 Florida Expanding 5.78 North Dakota Expanding 0.26 Pennsylvania Expanding 3.54 Arizona Expanding 1.88 Wisconsin Expanding 1.53 Utah Expanding 1.02 Currently, many coastal, Northeastern states are facing some of the worst economic conditions. In Maine, for instance, year-over-year GDP growth is just 0.8% as of Q2 2025, compared to the U.S. average of 2.1%. Meanwhile, Washington, D.C.'s unemployment rate was 6.4% in July, significantly higher than the 4.6% U.S. average given sweeping federal cuts. According to Zandi's analysis, New York and California are “Treading Water”, together responsible for driving over 22% of U.S. GDP. In comparison, Texas, which fuels 9.4% of U.S. economic growth is expanding. Unemployment rates of 4.0% in July remain below the U.S. average. Additionally, the Texas economy is growing faster than the nation, while income growth rose 6.3% annually as of Q2 2025, outpacing the national average.   Source: zerohedge.com (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:18510697282300316,size:[0, 0],id:"ld-8599-9832"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs"); https://twitter.com/unseen1_unseen/status/2003254895143461092?s=20   caused by falling home prices while increasing the affordability of homes. Home builders aren’t going to build more homes if they are losing money. Trump can’t force them to build homes. This is where thinking outside the box comes in play and things like the 50 year mortgage, interest rate cuts, lower down-payments, salt taxes etc get proposed. With deportations and the decline of the boomer generation from old age, supply will be increasing. Prices will come down. The trick is not to allow them to go into a free fall and keep demand high enough to soak up a great deal of that supply. Trump’s proposed $2,000 tariff rebate checks depend on Congress   President Donald Trump needs Congress to take action to make good on a proposal to send some Americans $2,000 tariff rebate checks next year. Director of the National Economic Council Kevin Hassett said the U.S. House and Senate will need to take up the matter. “I would expect that in the new year, the president will bring forth a proposal to Congress to make that happen,” Hassett said on “Face the Nation” on Sunday. Details about Trump’s tariff rebate proposal remain sparse. Trump has said he wants to issue the rebate checks and use the rest of the tariff revenue to pay down the nation’s $38 trillion debt, even as the U.S. Supreme Court has not yet determined whether he has the authority to impose tariffs. Source: thecentersquare.com US Industrial Production Rises At Strongest Annual Rate Since Apr 2022 Following the much-stronger-than-expected GDP print, US Industrial Production also surprised to the upside, rising 0.2% MoM in November and pulling the YoY change up to 2.52% – the strongest annual growth since April 2022… Source: zerohedge.com Trump Boom: U.S. Economy Grows 4.3%, Fastest in Two Years, Smashing Expectations The U.S. economy grew this summer at the fastest pace in two years, far outpacing economists' forecasts. The Commerce Department said U.S. gross domestic product—the government's official economic scorecard—rose at a seasonally and inflation-adjusted 4.3 percent annual rate in the third quarter. The report on the July through September period was delayed due to the shutdown. Consumer spending grew much faster than expected, expanding at a seasonally and inflation-adjusted annual rate of 3.5 percent. That's up from 2.5 percent in the second quarter and above the 2.7 percent expected. Source: breitbart.com    FULL steam ahead — “You haven't seen anything yet!” Thank you for your attention to this matter. MAKE AMERICA GREAT AGAIN! DONALD J. TRUMP PRESIDENT OF THE UNITED STATES OF AMERICA https://twitter.com/EricLDaugh/status/2003149733158588868?s=20 This list is just the table setting for the coming booming economy. Wait till Trump transforms the entire fiat world debt system. A Golden Age for the world approaches. https://twitter.com/KobeissiLetter/status/2003285919668011147?s=20    good news, the Market went up. Nowadays, when there is good news, the Market goes down, because everybody thinks that Interest Rates will be immediately lifted to take care of “potential” Inflation. That means that, essentially, we can never have a Great Market again, those Markets from the time when our Nation was building up, and becoming great. Strong Markets, even phenomenal Markets, don't cause Inflation, stupidity does! I want my new Fed Chairman to lower Interest Rates if the Market is doing well, not destroy the Market for no reason whatsoever. I want to have a Market the likes of which we haven't had in many decades, a Market that goes up on good news, and down on bad news, the way it should be, and the way it was. Inflation will take care of itself and, if it doesn't, we can always raise Rates at the appropriate time — But the appropriate time is not to kill Rallies, which could lift our Nation by 10, 15, and even 20 GDP points in a year — and maybe even more than that! A Nation can never be Economically GREAT if “eggheads” are allowed to do everything within their power to destroy the upward slope. We are going to be encouraging the Good Market to get better, rather than make it impossible for it to do so. We are going to see numbers that are far more natural, and far better, than they have ever been before. We are going to, MAKE AMERICA GREAT AGAIN! The United States should be rewarded for SUCCESS, not brought down by it. Anybody that disagrees with me will never be the Fed Chairman! Political/Rights https://twitter.com/libsoftiktok/status/2003309528805470611?s=20 https://twitter.com/MrAndyNgo/status/2003266300832038926?s=20 https://twitter.com/libsoftiktok/status/2003271819705389139?s=20   interfere with immigration operations. https://twitter.com/libsoftiktok/status/2003378383862817224?s=20 https://twitter.com/BillMelugin_/status/2002573015142576350?s=20 https://twitter.com/TriciaOhio/status/2002801058897142114?s=20   This was a targeted operation to arrest Fernandez Flores, a criminal illegal alien from Honduras with a criminal conviction for making a false police report. Flores entered the United States illegally at unknown date and location without inspection by an immigration officer. He will remain in ICE custody pending further immigration proceedings. If you come to our country illegally and break our laws, we will find you, we will arrest you, and you will not return. https://twitter.com/DHSgov/status/2003130997198713329?s=20https://twitter.com/MJTruthUltra/status/2003214521419333695?s=20 https://twitter.com/MJTruthUltra/status/2003214521419333695?s=20 WATCH: Justice Department Releases Shocking Recreation Video of Jeffrey Epstein Trying to Kill Himself The Justice Department on Monday released recreation video of Jeffrey Epstein inside of his jail cell trying to kill himself. The video – which was revealed to be computer-generated – is timestamped August 10, 2019 at 4:29 am ET – Epstein was found dead at 6:30 am ET on August 10, 2019. Prosecutors previously said that the two CCTV cameras positioned outside of Epstein's cell had malfunctioned. The 10-second recreation video shows Epstein sitting on the floor of his cell attempting to kill himself. WATCH:  Source: thegatwaypundit.com  https://twitter.com/MarioNawfal/status/2003476301970133417?s=20  “a circular line of erythema at the base of the neck” along with other marks of friction and bruising on his knee. Epstein told prison staff he didn't remember what happened but was afraid to return to the Special Housing Unit, saying it was “where he had gotten marks on his neck and he does not know why it happened.” He said he had only slept 30 minutes a night for five days due to noise and stress. His cellmate, ex-cop Nicholas Tartaglione, had reportedly been harassing him, and Epstein claimed “he tried to kill me.” Staff noted Tartaglione had been aggressive and was seen mocking Epstein with a string around his neck. Despite these signs, the incident was labeled a “possible suicide attempt.” https://twitter.com/MarioNawfal/status/2003292687835787393?s=20  were actively tracking and attempting to contact 10 individuals connected to Epstein’s crimes. The email references attempts to contact Brunel (modeling agent Jean-Luc Brunel, who later died in prison), Maxwell (Ghislaine, now serving 20 years), and mentions “Ohio contacting Wexner.” Les Wexner is the billionaire L Brands founder who gave Epstein his $77 million NYC mansion and served as his primary financial benefactor for years. A separate confidential document from law firm Debevoise & Plimpton lists SDNY matters they appeared in, including one entry: “Wexner: Epstein investigation.” 10 co-conspirators. Only Maxwell was ever charged. The names behind those black boxes are the real story here. https://twitter.com/MikeBenzCyber/status/2003358231780032675?s=20 https://twitter.com/MarioNawfal/status/2003480729624412240?s=20  and his residence as Dammam, Saudi Arabia. Profession listed: “Manager.” It's part of a trove of thousands of Epstein-related files released overnight. https://twitter.com/MarioNawfal/status/2003436034709995730?s=20   from Epstein's properties – computers, hard drives, disks, the digital nervous system of the operation. And they can't get it. At one point, frustration boils over into honesty: “The FBI is completely fucking us on this.” That's not a tweet. That's an internal DOJ message. Translation: the prosecutors responsible for bringing cases did not have a clear, reliable accounting of the evidence in the FBI's possession. Not what was seized. Not what was imaged. Not what was searchable. Not what was missing. This isn't incompetence in a vacuum. It's structural. Evidence control is power. Whoever controls the data controls the pace, the scope, and the fallout. And remember: Epstein died before trial. Maxwell was prosecuted narrowly. No broader conspiracy case ever materialized. Prediction: this is why. Not because the evidence didn't exist- but because it never cohered into something prosecutors could safely touch without detonating their own case. The scandal isn't just who was on the tapes. It's that even the feds couldn't tell you where the tapes went. That's not a cover-up movie plot. That's a system quietly eating itself. https://twitter.com/sentdefender/status/2003457025695719784?s=20  and sensationalist claims made against President Trump that were submitted to the FBI right before the 2020 Election. To be clear: the claims are unfounded and false, and if they had a shred of credibility, they certainly would have been weaponized against President Trump already.” New: More Epstein Files Drop, and Donald Trump Appears to Be the Star This Time Around So, what incriminating evidence against President Trump is to be found in this latest drop? Apparently, an email from January 2020 in which a federal prosecutor from New York – of course – to an “undisclosed person” claiming Trump had flown on Jeffrey Epstein’s private plan at least eight times during the 1990s, and one time there was a 20-year-old woman on the flight.  Here’s more: The email, which was sent in January 2020 from a federal prosecutor in New York to an undisclosed person, says, “For your situational awareness, wanted to let you know that the flight records we received yesterday reflect that Donald Trump traveled on Epstein's private jet many more times than previously has been reported (or that we were aware), including during the period we would expect to charge in a [Ghislaine] Maxwell case.”  This big revelation is that Trump traveled a few more times than we previously knew, although this was during a time period that the president has already acknowledged having had an association with Epstein. Note the timing of the email – January 2020 is when the presidential election would be kicking into full swing. This anonymous federal prosecutor clearly thought they had a gotcha moment, but there’s a pesky little detail that puts things in perspective: “[Trump] is listed as having traveled with, among others and at various times, Marla Maples, his daughter Tiffany, and his son Eric.”  Source: redstate.com The specific document you’re referring to appears to be the complaint filed in the 2020 civil lawsuit Doe v. Indyke et al. (Case No. 1:20-cv-00484, S.D.N.Y.), which was part of the recently released Epstein files by the U.S. Department of Justice.  This lawsuit was brought by an anonymous plaintiff (“Jane Doe”) against the executors of Jeffrey Epstein’s estate (Darren Indyke and Richard Kahn) and Ghislaine Maxwell, seeking compensation for alleged sexual abuse and trafficking by Epstein.How Trump’s Name Appears in the DocumentOn page 4 of the complaint, the plaintiff alleges that during one of her encounters with Epstein (around the 1990s), he took her to Trump’s Mar-a-Lago resort in Florida when she was 14 years old. Epstein reportedly introduced her to Donald Trump (then the owner of Mar-a-Lago), elbowed him playfully, and asked, referring to the girl, “This is a good one, right?” Trump is described as smiling and nodding in agreement, after which they both chuckled. The plaintiff states she felt uncomfortable but was too young to understand why at the time. The document does not accuse Trump of any criminal wrongdoing or involvement in Epstein’s abuse; it frames this as part of the broader context of her grooming and exploitation by Epstein.How the Name Got Into the DocumentTrump’s name was included as part of the plaintiff’s personal allegations detailing her experiences with Epstein. The complaint is a legal filing where the victim recounts specific incidents to support her claims against Epstein’s estate and associates. It reflects her firsthand account, not a court-verified fact or evidence from other sources.  There is no mention of independent corroboration (e.g., witnesses, photos, or records) in the filing itself, and it has not been adjudicated in court as true.Source of the AllegationThe source is the anonymous plaintiff (“Jane Doe”), who claims to be a victim of Epstein’s abuse starting from age 13 or 14.  She was reportedly recruited at a summer camp in Michigan and alleges ongoing grooming and assaults by Epstein over several years. This Doe is distinct from other known accusers like Virginia Giuffre, though a similar incident (Epstein introducing a 14-year-old to Trump at Mar-a-Lago without the “good one” comment) was testified to by another accuser (“Jane”) during Ghislaine Maxwell’s 2021 criminal trial.  https://twitter.com/disclosetv/status/2003236602374713557?s=20 DOGE Geopolitical https://twitter.com/BreannaMorello/status/2003196698974191914?s=20   that are protected under the Constitution. Under D.C. law, anyone wishing to own a firearm must register it with the MPD. However, the D.C. Code imposes a sweeping ban on the registration—and thus the legal possession—of a wide range of firearms. This broad prohibition, the Justice Department argues, infringes on the Second Amendment rights of law-abiding citizens who seek to keep and bear commonly owned firearms for lawful purposes. Trump's DOJ Sues Washington, D.C. Police Department Over Unconstitutional Ban on Semi-Automatic Firearms The Department of Justice has filed a lawsuit against the District of Columbia's Metropolitan Police Department for enforcing a ban on semi-automatic firearms in violation of the Second Amendment. The lawsuit alleges that D.C.'s gun laws require registration of all firearms with the MPD; however, the D.C. Code imposes a sweeping ban on numerous protected weapons, making it legally impossible for residents to own them for self-defense or other lawful purposes. The DOJ said in a press release announcing the lawsuit: “MPD's current pattern and practice of refusing to register protected firearms is forcing residents to sue to protect their rights and to risk facing wrongful arrest for lawfully possessing protected firearms.” “Today's action from the Department of Justice's new Second Amendment Section underscores our ironclad commitment to protecting the Second Amendment rights of law-abiding Americans,” said Attorney General Pamela Bondi. Bondi continued, “Washington, DC's ban on some of America's most popular firearms is an unconstitutional infringement on the Second Amendment — living in our nation's capital should not preclude law-abiding citizens from exercising their fundamental constitutional right to keep and bear arms.” Echoing this sentiment, Assistant Attorney General Harmeet K. Dhillon of the Civil Rights Division added, “This Civil Rights Division will defend American citizens from unconstitutional restrictions of commonly used firearms, in violation of their Second Amendment rights. The newly established Second Amendment Section filed this lawsuit to ensure that the very rights D.C. resident Mr. Heller secured 17 years ago are enforced today — and that all law-abiding citizens seeking to own protected firearms for lawful purposes may do so.” The case draws directly from the landmark 2008 Supreme Court decision in District of Columbia v. Heller, where the Court affirmed that the Second Amendment protects the right of law-abiding citizens to own semi-automatic weapons in their homes for self-defense. Source: thegatewaypundit.com https://twitter.com/CynicalPublius/status/2003192220753723840?s=20 https://twitter.com/disclosetv/status/2003238094057955337?s=20 War/Peace https://twitter.com/WarClandestine/status/2003334956479558072?s=20 there will be no escalation into broader conflict, and the decision has already been made. However, precision air strikes on cartel assets seems like a probable outcome. Trump is neutralizing Deep State assets around the globe, and South/Central American drug cartels are assets of the Deep State. They are transnational criminal organizations responsible for the drug, weapon, and human trafficking of the Western hemisphere, and their racket feeds the Deep State machine. My guess is, that cartel drug factories and assets are going to get smoked by the US MIL via precision air strikes, and the other powerful leaders of the world have already agreed to some sort of deal with Trump and no one will interfere. Just like Iran and Syria. I think most of the leaders/nations of the world agree with Trump that these transnational criminal organizations must be eradicated, and stability must be brought to the world. President Unveils ‘Trump Class’ Of Warships, Huntington Ingalls Shares Jump    build two new “Trump-class” battleships, to acquire 20-25 of these ships in the coming years.   In his address, the President noted these 30,000-40,000 ton ships will carry a large quantity of missiles, including hypersonic missiles, and will also be outfitted with electromagnetic rail guns and directed energy lasers. Trump-class battleships will also carry nuclear-armed sea launched cruise missiles (currently under development) adding an additional element of nuclear deterrence to the Navy. Trump-class destroyers appear to be designed as the center of enhanced command and control networks at sea, as the Navy looks to field more autonomous assets and traditional vessels in the coming years.   The first “Trump-class” battleship will be named USS Defiant, and it will be even longer than the Iowa-class battleships of the World War II era. However, at 35,000 tons, it will only weigh about half as much, and have a smaller crew of between 650 and 850 sailors; the Iowa had some 2,700 sailors. The new ships — which are being called “guided missile battleships” —  are part of larger vision for a “Golden Fleet.” The Navy has rolled out a website to promote that concept. Sources tell AP that construction of the Defiant is expected to start in the early 2030’s, with another 19 to 24 Trump-class ships to follow.   Source: zerohedge.com https://twitter.com/EricLDaugh/status/2003231263520379120?s=20   that kind of money, they HAVE to build quickly!”   “We want the dividends to go into the creation of production facilities. We’ll be talking about CapEx, dividends and the pay.” “Also, buybacks…they want to buy back their stock. I want them to put their money in plants and equipment! So they can build these planes FAST, like, IMMEDIATELY!” Medical/False Flags https://twitter.com/FBIDirectorKash/status/2003224842078675311?s=20  of American institutions or threats to our food supply, economy, or public safety. Protecting the homeland means vigilance: every time, no exceptions. https://twitter.com/ThomasMoreSoc/status/2003262595566850541?s=20  precedent-setting victory, a federal court has permanently blocked California AG Rob Bonta and the CA Dept. of Education from forcing teachers to lie to parents about their own children’s secret gender transitions—declaring parents have a constitutional right to know and teachers have a constitutional right to share the truth. [DS] Agenda https://twitter.com/CynicalPublius/status/2003205278796501397?s=20  larger scale. Don't forget that the Malthusians are antihuman and that they believe that 7 out of every 8 human lives on the planet must be terminated in order to save the world. Nearly 100 Minnesota Mayors Send Panicked Letter to Lawmakers Complaining About Fraud Scandal and the Leadership of Tim Walz Almost 100 mayors in the state of Minnesota have sent a letter to state lawmakers complaining about the fraud scandal and how it is going to impact the communities they serve. They are clearly not happy with the leadership of Governor Tim Walz and his connections to the fraud scandal that has rocked the state in recent weeks. The scandal is still unfolding and it's unclear what the final tally will be, but it's looking like something in the tens of billions. FOX News reports:  You can see the full letter here. These mayors should have demanded that Tim Walz resign. Source: thegatewaypundit.com https://twitter.com/elonmusk/status/2002771316345327905?s=20 Our crooked politicians have set up the biggest money laundering operation in the world and that 38 trillion in debt is almost all tied to fraud. this is the tip of the iceberg. Buckle up, its all being exposed. Your harder earned money was used to support a criminal syndicate.  President Trump's Plan  https://twitter.com/DcLidstone/status/2003338615917806050?s=20 John Brennan Lawyers Confirm Their Client is a “Target” of a Grand Jury Investigation Lawfare lawyer Kenneth Wainstein representing former CIA Director John Brennan confirmed in a proactive litigation letter to Chief Judge Cecilia M. Altonaga of the Federal District Court for the Southern District of Florida, their client is a “target” of a grand jury investigation. The word “target” is important here, because the letter specifically outlines how Brennan has received subpoenas for documents and information surrounding his construct of the 2017 Intelligence Community Assessment. The letter notes that prosecutors from the Office of the United States Attorney for the Southern District of Florida, Jason Reding Quiñones, have advised Mr. Brennan that he is “a target” of a grand jury investigation.   [SOURCE] Pay attention to the footnotes being cited by Brennan's lawyers as they begin to pull in some of the commentary by voices who have publicly given opinion about the overall Trump targeting operation.  Mike Davis name appears frequently in this letter, as the Brennan defense team begins to frame the conspiratorial nature of some claims against their client. In essence, the Brennan legal team are attempting to refute the evidence by pointing to the blanket of some crazy commentary that covers it. This is exactly what I have been cautioning about {SEE HERE}. Source: theconservativetreehouse.com https://twitter.com/TheStormRedux/status/2003448097930662069?s=20  Cannon's courtroom. FANTASTIC. https://twitter.com/amuse/status/2003133420021424297?s=20   Thune objected the president would be able to adjourn Congress for ten days and get his full team on the field. https://twitter.com/DavidShafer/status/2002953961595449763?s=20 National Defense Authorization Act (NDAA) Contains Hidden Election Integrity Gem – Could Have Huge Implications for Voting Machines    With the National Defense Authorization Act signed by President Donald Trump on December 18th, 2025, a little-known section was snuck into the 3000+ page bill:  Section 6805. Requiring Penetration Testing As Part Of The Testing And Certification of Voting Systems. This section amends the Help America Vote Act of 2002 by adding a “Required Penetration Testing” section that “provides for the conduct of penetration testing as part of the testing, certification, decertification, and recertification of voting system hardware and software” by an accredited laboratory. The amendment now requires the penetration testing as a condition of certification from the U.S. Election Assistance Commission (EAC) and allows consultation with the National Institute of Standards and Technology or any other federal agency on “lab selection criteria” and “other aspects of the program.” While this is still short of a legitimate attempt at ensuring election integrity, it is an effort toward scrutinizing the voting systems by finally requiring cybersecurity experts to do what Clay Parikh was restricted from doing during his time as a VSTL contractor. Hand-marked paper ballots hand-counted at the precinct level, is being utilized in Dallas County, TX for the 2026 midterm primaries, and is still the ultimate goal of the election integrity community to ensure free and fair elections in the United States. Source: thegatewaypundit.com Penetration testing, often abbreviated as “pen testing,” is a cybersecurity practice where authorized experts simulate real-world cyberattacks on a computer system, network, or application to identify and exploit vulnerabilities before malicious actors can do so. The goal is to uncover weaknesses in security measures, such as software flaws, misconfigurations, or inadequate defenses, and provide recommendations for remediation. It typically involves several stages: Planning and reconnaissance: Gathering information about the target system. Scanning: Using tools to probe for potential entry points. Gaining access: Attempting to exploit vulnerabilities to breach the system. Maintaining access: Testing how long access can be sustained without detection. Analysis and reporting: Documenting findings, risks, and fixes. In the context of Section 6805 of the Fiscal Year 2026 National Defense Authorization Act (NDAA), which incorporates provisions from the SECURE IT Act (H.R. 6315), penetration testing is mandated as part of the testing, certification, decertification, and recertification process for voting system hardware and software. The Election Assistance Commission (EAC) must implement this requirement within 180 days of enactment, with accreditation of testing entities handled through recommendations from the National Institute of Standards and Technology (NIST). This ensures that voting systems used in federal elections undergo rigorous cybersecurity assessments to detect and mitigate vulnerabilities, enhancing election security Poll: Trump's Approval Rating Lands at 50 Percent, 9 Points Above Water President Donald Trump enjoys a 50 percent approval rating, with a net approval rating of plus 9 points, according to the latest polling from InsiderAdvantage.  Source: breitbart.com (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:13499335648425062,size:[0, 0],id:"ld-7164-1323"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="//cdn2.customads.co/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");

Watch The X22 Report On Video No videos found (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:17532056201798502,size:[0, 0],id:"ld-9437-3289"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");pt> Click On Picture To See Larger Picture The [CB] is losing control of the economy, they wanted a crash instead Trump has turned it around and the economy is growing very quickly. The D’s are trying to convince the people that the economy is worse than what Trump is letting on, this will fail.Watch gold, silver and Bitcoin. The [DS] tried to gain control the military by having the seditious 6 tell the military not to obey, Trump gives them a dividend check to show he cares about them. The Epstein files were released, it all points to the Clinton’s and the D’s. The entire plan backfired on the [DS], boomerang. Every step of the way they are feeling the pain. The [DS] wants war and Trump is fighting against those countries who are suppose to be our allies. He will get peace in the end. Economy (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:18510697282300316,size:[0, 0],id:"ld-8599-9832"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs"); Treasury Secretary Scott Bessent BODIES Elizabeth “Pocahontas” Warren with a Devastating Reminder After She Claims Trump is Setting the Stage for the Next Economic Crash  Senator Elizabeth “Pocahontas” Warren (D-MA) made a poor decision trying to school Treasury Secretary Scott Bessent earlier this week, and it spectacularly backfired. https://twitter.com/atrupar/status/2000915011154112623?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2000915011154112623%7Ctwgr%5E4c8d9bec902c32b0cd01ee05619255f6315a3493%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.thegatewaypundit.com%2F2025%2F12%2Ftreasury-secretary-scott-bessent-bodies-elizabeth-pocahontas-warren%2F  substantial increase in private credit which is outside of the regulated banking system — that tells me that the regulated system is too constrained.” https://twitter.com/SenWarren/status/2001375798947885283?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2001375798947885283%7Ctwgr%5E4c8d9bec902c32b0cd01ee05619255f6315a3493%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.thegatewaypundit.com%2F2025%2F12%2Ftreasury-secretary-scott-bessent-bodies-elizabeth-pocahontas-warren%2F https://twitter.com/SecScottBessent/status/2002138930410324028?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2002138930410324028%7Ctwgr%5E4c8d9bec902c32b0cd01ee05619255f6315a3493%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.thegatewaypundit.com%2F2025%2F12%2Ftreasury-secretary-scott-bessent-bodies-elizabeth-pocahontas-warren%2F  Administration. Over-regulation is not the solution to what ails the American banking system. Rigorous, responsible supervision is. The initial report on the 2023 debacle by former Vice Chairman for Supervision, Michael Barr, was an exercise in obfuscation and sophistry. The American people deserve supervisors who are not asleep at the wheel, and the incoming Chairman of the Federal Reserve should undertake a thorough investigation of the systemic and oversight failures that led to that disaster. Source: thegaetwaypundit.com Trump announces that they've sold $1.3 BILLION worth of Gold Cards within Days Political/Rights https://twitter.com/RepJamesComer/status/2002011743254380602?s=20 More than a dozen politically exposed people and government officials’ names appear in the hundreds of thousands of pages of Jeffrey Epstein files made public Friday, sources said. And Deputy Attorney General Todd Blanche said the DOJ discovered more than 1,200 victims and their families during the exhaustive review, explaining the process behind determining which files could be released in a letter to Congress exclusively obtained by Fox News Digital. https://twitter.com/Badhombre/status/2002388917618610413?s=20   home in New York to solicit money for her campaign and the DCCC. FBI was warned that Jeffrey Epstein was into child porn — but ignored it for 10 years, docs show   A former employee of late sex predator Jeffrey Epstein alerted the FBI that he was interested in “child pornography” and that he threatened to “burn her house down” decades before Epstein became an international fixation — but feds apparently did nothing. Source: nypost.com   If there was every anything about Trump, it would have been released before he reached the bottom of the escalator in 2015, the Comey FBI would have leaked it, and the Dems would have brought it up at some point while Biden was in office. But none of that happened. Why? Because Epstein leads to the Dems, and people like myself have been trying to warn the world about it for 10+ years.  https://twitter.com/WarClandestine/status/2002408563193368834?s=20  and it worked brilliantly. Could you imagine if in Trump's first term he released all this stuff about Epstein? The public would not have believed it, and the Dems/MSM would have claimed it was all politically motivated and fabricated by Trump. The only way this Epstein disclosure was going to work, was to get the public to beg for it. So that's what Trump did. https://twitter.com/MikeBenzCyber/status/2002450017647301084?s=20 https://twitter.com/WarClandestine/status/2002530633394934144?s=20   partner with Wolfe via the TerraMar project, which is also connected to the Clintons and the Clinton Foundation. What is Nathan Wolfe known for? Searching for bat coronaviruses in Ukraine via USAID Project PREDICT, via his biolab company, Metabiota, which was funded via Rosemont Seneca, which is partially owned by Hunter Biden. Russia accused Wolfe and his biolab company of creating genome-specific biological weapons in Ukraine. This situation has been addressed by RFK Jr. and Tulsi multiple times, and has been a major topic at the UN for over 3 years now. So Epstein had an interest in eugenics and he had financial/social connections to virologists who were making genome-specific biological weapons via USAID grants in Ukraine. Nathan Wolfe even directly thanked Epstein in his 2011 book “The Viral Storm: The Dawn of the New Pandemic Age” where Wolfe predicted the COVID pandemic 8 years before it happened… So what am I getting at? I think Epstein had plans to engage in ethnic cleansing/population control/genocide via biological weapon, and I think he had something to do with Covid. Epstein is at the epicenter of the Deep State empire. He was essentially a real life James Bond villain. The timing could not be worse. He and Hillary are in the middle of trying to fight subpoenas to testify in person to the House Oversight Committee on the Epstein matter and what they might know. They want to submit sworn statements. Republican Committee Chair James Comer (KY-1) wants to be able to question and cross-examine them in person.  DOGE Geopolitical U.S. Snatches Venezuela Oil Tanker in Dark‑Hour Strike on Narco‑Terror Funding In a stealth operation carried out before dawn on Dec. 20, the U.S. Coast Guard—working alongside the Department of War—seized an oil tanker last seen in the terrorist state of Venezuela. The United States accused the ship's operators of moving sanctioned crude to fuel narco‑terror activity. Officials issued a stark warning to traffickers: “We will find you, and we will stop you. https://twitter.com/Sec_Noem/status/2002481990755627050?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2002481990755627050%7Ctwgr%5E0acb5b51ea0ddfb03f7a0e25a375c9245159ce68%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.breitbart.com%2Ft%2Fassets%2Fhtml%2Ftweet-5.html2002481990755627050 https://twitter.com/PeteHegseth/status/2002504193924342003?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2002504193924342003%7Ctwgr%5E1410e2476c70f24b31810862ee2f8e034c77bc3e%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.breitbart.com%2Ft%2Fassets%2Fhtml%2Ftweet-5.html2002504193924342003  conduct maritime interdiction operations — through OPERATION SOUTHERN SPEAR — to dismantle illicit criminal networks. Violence, drugs, and chaos will not control the Western Hemisphere. Source: breitbart.com U.S. imposes sanctions on family and associates of Venezuela’s Maduro and his wife The United States on Friday imposed sanctions on family members and associates of Nicolás Maduro and his wife, as Washington ratchets up pressure on the Venezuelan president. The U.S. Treasury Department said in a statement that it had imposed sanctions on seven people it said were tied to Maduro and his wife. U.S. Treasury Secretary Scott Bessent accused them of “propping up Nicolás Maduro’s rogue narcostate.” “ Source: cbc.ca War/Peace Zelenskyy Announces Eastern Ukraine Citizens Will Not Be Allowed to Vote in Elections Ukraine President Volodymyr Zelenskyy has agreed to hold elections if there is a ceasefire.  However, eastern Ukraine citizens, those currently living in the Donbas region, who are supportive of Russia, will not be permitted to vote. This creates a rather bizarre official hypocrisy within the Zelenskyy regime.  The official position of Zelenskyy is that Eastern Ukraine will never be accepted as a part of the Russian federation. Zelenskyy has recently noted, with EU leadership support, that his government will never recognize Eastern Ukraine as part of the Russian federation.  However, this same region, approximately 20% of Ukraine, will not be permitted to participate in his controlled election. Essentially, any Ukraine resident who does not support Zelenskyy will not be permitted to vote in any election, if any election is ever permitted.  Additionally, Zelenskyy notes that “there is the practice of voting abroad,” however, any region not controlled by Zelenskyy cannot submit votes. Source: zerohedge.com A Lie And Propaganda’: Gabbard Fact-Checks Reuters’ Russia Scaremongering In Real Time    Reuters posted an anonymously-sourced story pushing the idea that Russia is bent on reconstituting the Soviet Union. Before the metaphorical ink had dried, Director of National Intelligence Tulsi Gabbard pounced, condemning the story as “a lie and propaganda” on behalf of “warmongers” seeking to derail President Trump’s drive to end the long and bloody Ukraine war.   Reuters vaguely attributed the purported US intelligence conclusions about Russia to “six sources familiar with US intelligence.”    https://twitter.com/DNIGabbard/status/2002484806978834862?s=20  narrative to block President Trump's peace effort, and fomenting hysteria and fear among the people to get them to support the escalation of war, which is what NATO and the EU really want in order to pull the United States military directly into war with Russia. The truth is the US intelligence community has briefed policymakers, including the Democrat HPSCI member quoted by Reuters, that US Intelligence assesses that Russia seeks to avoid a larger war with NATO. It also assesses that, as the last few years have shown, Russia's battlefield performance indicates it does not currently have the capability to conquer and occupy all of Ukraine, let alone Europe. https://twitter.com/TulsiGabbard/status/2002503405156151648?s=20   invade/conquer Europe (in order to gin up support for their pro-war policies). The truth is that ‘US intelligence' assesses that Russia does not even have the capability to conquer and occupy Ukraine, what to speak of ‘invading and occupying' Europe.   Source: zerohedge.com WATCH: US CENTCOM Releases Footage from Operation Hawkeye Strikes Against 70+ ISIS Targets  US Central Command released footage from Operation Hawkeye strikes against ISIS militants and facilities on Friday night. “Tonight, U.S. and Jordanian forces struck 70+ ISIS targets in Syria with 100+ precision munitions. Peace through strength,” CENTCOM said on X. This is one of 10 operations conducted in Syria and Iraq since the December 13 ambush in Syria, which left multiple American service members injured and two soldiers and a civilian interpreter killed. Twenty-three terrorist operatives have been killed or detained, according to CENTCOM. “We will continue to relentlessly pursue terrorists who seek to harm Americans and our partners across the region,” CENTCOM Commander Admiral Brad Cooper said. TAMPA, Fla.- Following the attack on U.S. and partner forces last Saturday, U.S. Central Command (CENTCOM) commenced Operation Hawkeye Strike at 4 pm ET against ISIS in Syria, Dec. 19, at the Commander in Chief's direction. Source: thegatewaypundit.com   of Syria, led by a man who is working very hard to bring Greatness back to Syria, and is fully in support. All terrorists who are evil enough to attack Americans are hereby warned — YOU WILL BE HIT HARDER THAN YOU HAVE EVER BEEN HIT BEFORE IF YOU, IN ANY WAY, ATTACK OR THREATEN THE U.S.A. DONALD J. TRUMP PRESIDENT OF THE UNITED STATES OF AMERICA Medical/False Flags [DS] Agenda https://twitter.com/ElectionWiz/status/2002717078722052256?s=20  reclassify serious crimes as less severe “intermediate offenses” that are not publicly reported. https://twitter.com/EndWokeness/status/2002421989886075083?s=20 BREAKING: HUD Sec. Scott Turner CONFIRMS major investigation into Boston for anti-white public housing discrimination“They were using discriminatory housing policies in their city! We found a quote on their website that said they will integrate ‘racial equity at every level of city government.'”“They put race above reality. They put race above merit and need. Our job at HUD is to enforce and uphold the fair housing – and they were evading and encouraging landlords and property owners to evade the Fair Housing Act!”“They have been put on NOTICE. We uphold and enforce this law.” https://twitter.com/EricLDaugh/status/2002091915819253766?s=20  weaponized against Minnesota!” GOOD. IT’S CALLED ACCOUNTABILITY, TIM. “They’re threatening us with this. And this is what happens when you have a floundering presidency, and it is about those ballrooms and everything else. Now we’re back on transgender folks. And these are healthcare providers providing the best guidance to parents and children to get their care.” “It’s on every front! It’s CDLs, it’s transportation money, it’s money across the board that they have weaponized!” He should be worried. https://twitter.com/AAGDhillon/status/2002596210620969230?s=20 https://twitter.com/ScottAdamsSays/status/2002531244131991931?s=20 https://twitter.com/cb_doge/status/2001646253655097726?s=20 https://twitter.com/RapidResponse47/status/2002203857955549464?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2002203857955549464%7Ctwgr%5E7d1378774cdcbdfe43552d1c5b5ef213bd4f721f%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.breitbart.com%2Ft%2Fassets%2Fhtml%2Ftweet-5.html2002203857955549464 President Trump's Plan Democrats Have Devised a Plan to Compete With Turning Point USA for Young Voters and it's Going to be a Disaster Democrats have decided that they need to have their own version of Turning Point USA in order to appeal to young voters and what they have come up with is the most Democrat thing ever. It's going to be a total disaster. It's called the ‘DNC National Youth Coordinated Table'. It's not a grassroots group, it's completely fabricated. And you can just imagine how meetings of this group are going to go, with mini-groups within the group fighting for dominance and power. Newsweek reported on this: Source: thegatewaypundit.com https://twitter.com/CynicalPublius/status/2002577300802711720?s=20 DOJ Appeals Controversial Ruling That Disqualified Trump-Appointed U.S. Attorney Lindsey Halligan, Resulting in the Dismissal of Charges Against Letitia James and James Comey The Department of Justice has formally appealed a controversial ruling that disqualified Interim U.S. Attorney Lindsey Halligan, a decision that directly led to the dismissal of federal charges against James Comey and Letitia James. According to a Notice of Appeal filed on December 19, the Trump-led DOJ is asking the U.S. Court of Appeals for the Fourth Circuit to overturn a lower-court ruling that declared Halligan's appointment unconstitutional and voided every prosecutorial action she took while in office. Source: thegatewaypundit.com JUST IN: DOJ Wins Motion to Unseal Documents on Investigation into Trump Shooter Thomas Crooks The Department of Justice announced that it successfully moved to unseal documents related to the investigation into would-be Trump assassin Thomas Crooks.  “The Department of Justice received court approval to disclose to Congress documents gathered as part of the FBI's investigation of Thomas Crooks and his attempt to assassinate President Trump,” the Western District of Pennsylvania announced on X. A copy of the motion and order can be found here. Source: thegatewaypundit.com https://twitter.com/AAGDhillon/status/2002596363138445539?s=20 Justice Department Sues Four States Including Georgia After Secretary of State Brad Raffensperger Sides With Democrats in Failure to Produce Voter Rolls https://twitter.com/AAGDhillon/status/2001775020566286614?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2001775020566286614%7Ctwgr%5Ee92dad24c2453e3b35c6a465ec1523cafbc35499%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.thegatewaypundit.com%2F2025%2F12%2Fjustice-department-sues-four-states-including-georgia-after%2F Source: thegatewaypundit.com https://twitter.com/MAGAVoice/status/2001992915850260516?s=20 https://twitter.com/MarkPaoletta/status/2002483634251461079?s=20   memorial to President John F. Kennedy and now additionally honors President Donald J. Trump, who has brought America back and saved the Trump-Kennedy Center. The Board's action is permissible under the statute and no legislation is necessary. The Board’s action does nothing to change the statutory title. Instead, the Board has–in line with longstanding Executive Branch practice–designated a new name. For example, The Office of the Federal Chief Information Officer, within the Office of Management & Budget, is designated by statute as the “Office of Electronic Government.” But it's long gone by the name “Office of the Federal Chief Information Officer” in official, public, and internal communications. Similarly, the Consumer Financial Protection Bureau is designated by statute as the “Bureau of Consumer Financial Protection.” But since the beginning, the agency has long gone by the name Consumer Financial Protection Bureau or CFPB in all official communications, correspondence with the Hill, titles and signage on its buildings. The “United States Institute of Peace” was established by statute but was renamed by the Department of State as the “Donald J. Trump United States Institute of Peace.” The Department of War was established as the “Department of Defense” by statute in 1947. Earlier this year, President Trump authorized the use of the name “Department of War” and the name is now etched on the Pentagon's building and in official correspondence and public communications. It is entirely fitting for the Board of Trustees to vote to add President Trump to the title so that this Center is now named The Donald J. Trump And The John F. Kennedy Memorial Center for the Performing Arts. President Trump has provided superb leadership at every level to save the Kennedy Center from financial ruin and wokeness, and to bring our national treasure to new heights! Thank you, @kencen Board of Trustees for honoring President Trump. I have been going to the Kennedy Center for decades and have never seen such energy and excitement as I did at the Christmas tree lighting and Noel performance. The Golden Age is here!   AND ORDER. As your next Governor, Bruce will continue to fight hard to Grow the Economy, Cut Taxes, and Regulations, Promote MADE IN THE U.S.A., Champion American Energy DOMINANCE, Strengthen our Military/Veterans, Advance Election Integrity, and Protect our always under siege Second Amendment!   Bruce Blakeman is a FANTASTIC guy, will win the big November Election and, without hesitation, has my Complete and Total Endorsement for Governor of the ONCE GREAT STATE OF NEW YORK (IT CAN BE GREAT AGAIN!). BRUCE BLAKEMAN WILL NEVER LET YOU DOWN!  (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:13499335648425062,size:[0, 0],id:"ld-7164-1323"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="//cdn2.customads.co/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");